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JANUARY  6,  1923 


Mv 'LionYi<;  t  ill  3, 


L»eorge  K.  Zansc,  proprietor  of  the  Harb  or 
Thea  tre.  Corpus  risti,  lexas,  expresses 
his  views  on  Mo  tion  Picture  News  Book- 
ing Guide. 

He  writes:  ****  "  The  Booking  Guide  was  my 
bible  for  several  weeks,  and  I  honestly  dont 
know  what  I  would  have  done  without  it**** 
I  find  now  that  we  are  open,  that  it  is  even  more 
valuable.  ****  Thanks  for  the  valuable  hints, 
heli>s  and  suggestions  I  have  derived  from  the 
Booking  Guide? 

The  News  is  Filed  Throughout  the  Field 


LW\/|I  1        KHtcrcd  a»  Hecond  Clans  Matter,  October  IS,  1913.  at  the  Post  Office  at  .Voir  York,  .V.  1 

•    *W  ▼  **    I^IU.     1  under  the  Act  oj  March  S.  1879 


PRICE,  20  CENTS 


I .ns  Annrlrs 


I'ublishcd  Weekly — $j.ou  a  year 
-7  c  aL   -     S.1   v .  _  t 


Chi 


For  Independent  Producers 


mm 


HE  service  couldn't  have  been  better 
had  we  owned  the  plant,"  says  Rollin 
Sturgeon,  director  of  "What  Is  Your 
Daughter  Doing?"  The  picture  is  an 
independent  production  made  by  Sturgeon 
and  Lucien  Hubbard.  Both  men  know  the 
film  business.  Sturgeon  as  a  director  and 
Hubbard  as  an  author  are  among  the  best 
known  of  their  respective  professions.  They 
realized  at  the  start  the  laboratory's  impor- 
tance in  making  their  picture  an  artistic  and 
commercial  success.  So  they  came  to  THE 
STANDARD  FILM  LABORATORIES. 


iTANDARD  Service  is  the  best  I've  ever 
known,"  says  Dallas  Fitzgerald,  who 
directed  "Her  Price"  for  Belasco  Pro- 
ductions. Fitzgerald  has  made  many 
good  pictures  for  some  of  the  industry's  big- 
gest producers.  He  knows  the  film  business, 
too.  So  he  also  came  to  THE  STANDARD 
FILM  LABORATORIES.  Other  indepen- 
dent producers  are  profiting  by  our  service 
from  camera  to  screen.  They  know  the  or- 
ganization making  one  picture  at  a  time  gets 
the  same  high  standard  of  work  and  the  same 
friendly  co-operation  extended  to  the  big 
studios  with  many  units  going  constantly. 


jSfapcfarcf  TriqtjS 


January  6 ,  1923 


One  Problem  that  Needn't  Worry  You 

TVT  EWSPAPER  advertising  is  one  thing  the  ex- 
***  ^   hibitor  doesn't  have  to  worry  about. 

The  newspaper  ads  prepared  by  Paramount  are 
used  by  the  largest  and  the  smallest  theatres  in  the 
country,  and  they  produce  results. 

They  are  prepared  by  a  staff  of  experts,  and  are 
supplied  in  all  suitable  sizes,  in  mats  or  electros,  at 
your  exchange. 

Below  is  the  four  column  advertisement  on  "  My 
American  Wife." 


GLOFUA 


ABREEZY  American 
girl  winning  love 
and  happiness  amid  hot 
Spanish  passions  and  in- 
trigue— that's  Glorious 
Gloria  in  this  silken  ro- 
mance. Never  was  the 
star  so  wonderfully 
gowned,  so  warmly  al- 
luring. 

By  Monte  M.  Katter- 
john,  based  on  the  story 
by     Hector  Turnbull 

A  SAM  WOOD 
Production 


4? 


ANSON 


My 
American 
Wife 


PRESENTED  BY 
JESSE  L.  LASKY 

Ct  CpammounlQiduK 


Cast  includes 
ANTONIO  MORENO 
and  WALTER  LONG 


Ct  (paramount  Q>icture 


A  FAMOUS  PLAYERS  LASKY  CORPORATION  Wffk 

ADOLPH  zokor    <>...,<<««  .  "  [Jig!" 


Motion  P  i  c  t  u  re  News 


Newspaper  Ads  That 

FOR  the  small  theatre  that  can't  afford  an  expensive 
advertising  staff,  and  for  the  exhibitor  who  is 
too  busy  to  take  care  of  his  own  newspaper 
advertising — even  if  he  has  the  necessary  experience. 
Paramount  supplies  an  advertising  staff  which  works 
for  the  exhibitor.  No  exhibitor  has  to  worry  about  his 
advertising.    It's  all  done  for  him. 


AOOLPH  ZUKOR. 
PR.ES  ENTS 


Miles 
Art  inter 


or  fate 


^  STORY  of  a 

woman's  passions, 
a  woman's  sacrifice. 
Starting  in  a  gilded 
society  ballroom, 
sweeping  with  intense 
dramatic  force  into 
the  jungles  of  Africa, 
to  a  breathless  climax. 


Adapted  by  Will  M.  Ritchey 
from  the  novel  "Sacrifice" 
by  Stephen  French  Whit- 
man. Directed  by  Charles 
Maigne* 


(2  (paramount  (picture 


ii 


Supported  by 

George  Fawcett 
Robert  Cain 
Bertram  Grassby 
Maurice  Flynn 


This  is  the 


January  6 ,  1923 


5 


Get  the  People  In! 

PARAMOUNT  press  ads  come  in  one,  two,  three  and  four 
column  sizes,  in  cut  or  mat  form.    You  can  write  your 
own  copy,  or  use  the  copy  that  is  supplied.    You  can  use 
the  ads  as  they  come,  or  adapt  them  to  local  needs. 

The  Rivoli  and  Rialto,  in  New  York,  and  hundreds  of  other 
big  houses  use  them.    They  catch  the  eye  and  arouse  interest. 
They  get  the  people. 

Order  them  from  your  exchange. 


JJEAUTIFUL  Dor- 
othy Dalton  as  a 
spoiled  society  darl- 
ing, suddenly  taught 
the  meaning  of  life 
through  suffering  and 
love.  With  the  gay 
palaces  of  the  rich  and 
glamorous  Cairo  as 
the  settings.  Robert 
Ellis  and  Jose  Ruben 
in  the  cast. 


From  the  ttory  by  Edmund 
Goulding.     Directed  by 
Victor  Fleming. 


ADOLPH  ZUKOR 
PRESENTS 


brothyDalton 

Dark  Secrets  * 


..FAMOUS  PLAYERS 


R>  I  1  <  >RPURVTION  ^[frfcj 


This  is  the 
second  of  the 
SUPER  39 


As  a  Book  It  Sold  In  Millions 


As  a  Play  It  Drew  More  Millions — 

As  a  Picture  It  Will  Draw  Most  Millions 


MARIE  CORELLFS 

Greatest  Romantic 
Love  Story  Made  into 
a  Box-Office 
Bonanza 


F.  B.  0. 


The  SERVICE  F.  B.  O.  gives  you  with  "  THELMA  " 
is  merely  a  sample  of  the  SERJ  ICE  you  get  with 
every  F.  B.  O.  release.  The  "  THELMA  "  press  sheet 
is  cram-jam  full  of  practical  ideas  for  putting  over  a 
big  picture  in  a  big  way — smashing  newspaper  ads, 
flaming  heralds,  sure-fire  novelties,  powerful  posters, 
lobby  displays,  etc.,  guaranteed  exploitation  stunts — 
everything  that  a  showman  needs  to  pull  the  crowds 
and  get  the  profits. 


STARRING 
BEWITCHING 


Distributed  by  FILM  BOOKING  OFFICES  of  America,  Inc.,  723 


TTERE'S  the  made-to-order  crowd-getter  of  the  season — the  picture 
with  the  showman's  smash  advertising  angle  that  will  attract  and 
satisfy  an  eagerly  waiting  audience  of  MILLIONS — the  millions  who 
read  the  book  and  the  further  millions  who  saw  the  play. 

T^OR,  sensational  as  was  "  THELMA  "  as  a  book,  overwhelmingly 
successful  as  it  was  as  a  stage  play,  as  a  motion  picture  it  is  a  Goliath 
of  entertainment  that  dwarfs  even  its  own  gigantic  ancestors. 

T)r\**Ut  CED  with  lavish  splendor  and  supreme  artistry,  Marie  Corelli's 
immortal  love  story  of  the  beautiful  Norwegian  girl  who  left  her 
bleak,  native  hills  to  become  the  glorious  idol  of  brilliant  London  societ\ 
has  been  brought  to  life  on  the  screen  in  a  dazzling  blaze  of  smashing 
drama,  stirring  spectacle  and  glittering  color. 

A  ND,  just  as  nothing  has  been  left  undone  in  the  making  of  the  pic- 
ture,  nothing  has  been  left  undone  by  F.  B.  O.  in  furnishing  you 
with  a  press  sheet  whose  aids  will  help  you  sweep  "  THELMA  "  on  a 
tidal  wave  of  inundating  profits.    BOOK  IT— PLUG  IT!— AND  SMILE 
AT  THE  RECEIVING  TELLER. 


Seventh  Avenue,  New  York.  BRANCHES  EVERYWHERE 


s 


Motion  Picture  News 


4  v 


Booked  by  the  Beautiful  MISSION  THEATRE,  Los  Angeles, 

For  an  Indefinite  Long  Run 

"Man  vs.  Beast" 

Has  Taken  Critics  and  Public  by 
Storm  in  Many  Representative 
Theatres  All  Over  the  Country 

GREAT  NEW  l&dutxiticrnal  (RxdivJD  SPECIALS 

including 

"THE  VIA  RADIO 

ENCHANTED  CITY"  Produced  Under  Supervision  of 

By  Warren  A.  Newcombe 


SCIENTIFIC  AMERICAN 


KINOGRAMS 

Gives  ALL  the  News 
of  ALL  the  World 


THE  SPICE  OF  THE  PROGRAM' 


Educational  Pictures 
Are  Being  Constantly 
Advertised  Nationally 


w 


EDUCATIONAL  FILM   EXCHANGES,   INC.  E.  W.  HAMMONS,  President 


January  6 ,  1923 


Can  Always  Be 
Counted  on  to  Please  the 

WHOLE  FAMILY 


ANY  THEATRE 
ANYWHERE 


IN  DUTCH 


and  Other  Recent  CHRISTIE  COMEDIES  Have  Won  Unusual  Praise 

From  Newspapers  Everywhere 


JAMES  W.  DEAN, 

writing  for  hundreds  of  newspapers 
through  the  Newspaper  Enterprise  Asso- 
ciation Service,  says: 
"If  ever  a  fellow  were  initiated  into  a  high  school 
or  college  frat,  or  if  ever  a  girl  wore  a  frat  pin,  they 
ought  to  see  'In  Dutch'.  This  Christie  Comedy  is 
just  about  as  ludicrous  as  any  that  has  been  made." 


Book 

KINOGRAMS 

ALL  the  News  of 
ALL  the  World 


Neu>  York  M.orning  Telegraph— "There  are  lots  of 
funny  things  in  the  comedy  ('Ocean  Swells'). 
It  is  thoroughly  enjoyable." 

Cleveland  Plain  DeaIer-("Let  'Er  Run").  "Eighteen 
months  ago  a  feature  picture  with  a  race  such 
as  this  would  have  placarded  the  town." 

Chicago  Tribune—"  'Pardon  My  Glove'  is  a  funny 
that  made  me  laugh  . . .  lots  of  action  and  funny 
subtitles." 

Fort  Worth  Telegram- ("That  Son  of  a  Sheik").  "It 
is  a  knockout." 


NATIONALLY 
ADVERTISED 
to  YOUR  Patrons 


EDUCATIONAL  FILM  EXCHANGES,  INC.  E.W.HAMMONS.p,,,*., 


IMMEDIATE  BOOKING 


D.W.GRIFFITH'J 

Great  spectacle  as  shown  on  Broadway. 
The  same  New  York  presentation  that  drew 
150,000  people  in  two  weeks. 

Now  booking  in  New  York,  Pennsylvania,  Michigan,  Indiana,  New  Jersey, 
Maryland,  Massachusetts,  Oklahoma,  Arkansas,  Texas,  Mississippi, 
Louisiana,  Alabama,  Tennessee,  Florida,  Georgia,  South  Carolina,  North 
Carolina,  Virginia  and  Kentucky. 

UNITED  ARTISTS  CONDONATION 

MAGY  DICKTOR.D    •  CUAIiLIC  CMAPLIN  •   DOUGLAJ"  FAIUDANKvT  •  D.  W.  GlilCTITM 

l-IIfiAM    ADR.AMJ?  PdEvTIDCNT 


High-class  Romantic  Melodrama 

Is  more  popular  to-day  than  ever — both  on  the  screen  and  on  the  stage.  And 
for  all  classes  of  the  public  in  all  sections  of  the  country  the  big  entertain- 
ment hits  are  melodramas. 

Jack  Pickford's  "Garrison's  Finish  " 

Is  just  as  chock-full  of  thrillingly  melodramatic  scenes  as  any  well-made 
picture  can  be.  And  there's  also  a  corking  love  story,  wonderful  racing 
scenes,  beautiful  horses  and  still  more  beautiful  women,  spendid  acting  and 
perfect  photography. 

Everything  For  Every  Audience 

JACKPICKFORD 


in 


GARRISON'S  FINISH 

J3ased  on  CO.  J3.  771.  Jerdusonf  novel  of  the  same  name 
Supervision  and  screen  version  by  Clmer  J-farris 
Direction  by  CrthurPosson  •  Photography  by  Maro/d  Posson 


Qllied  Producers  and  Distributors  Corporation^ 

729  J~euenth  OuenuB,  Slew  ^ork  City 
—  O  Oranch  Office  located  in  each  United  Ortist/-  Corporation  Cxchanqe  — 


It's  all  here 
Melodrama 
Adventure 
Romance 
Mystery 
Intrigue 
Revenge 


1923 


I  MARSHALL  NEILAN 


PRESENTS 


THE  STRANGERS' 
BANQUET 

BY  DONN  BYKNE 

CO-DIRECTED  BY 
MARSHAU  NEILAN 
AND  FRANK  URSON 


I  (X  WapfUM  Tkut 


MAURICE 
(^TOURNEURS 

THE 
CHRISTIAN 

F  ROM  THE  FAMOUS 
NOVEL    AND    PLAY  BY 

Sir  HALL  CA1NE 


«3T 


j/wrri  (^aidwyrt 


14 


Motion  Picture  News 


"One  Week  of  Love  from  an 
audience  viewpoint,  is  made 
on  platinum  and  set  with 
pearls"----Film  Daily, 
Nov.  12-'22. 


January  6 ,  1923 


15 


II 


1  SELECT (^) PICTURES  I 

LEWIS  J.  SELZN1CK,  President 

J.PARKER  READ,Tj5.,Pre3en.1:3: 

By  FRANK  L.  PACKARD 
Author  oF  The  MIRACLE  MAN" 

Directed  by  IrvinV  Willat 
•vith 

TOM  MOORE 

and  EDITH  ROBERTS 


IT'S 

A 

FIGHT  IN 
PICTURE 


—  the  Kind  tha^  Has  Appeal- 
ed to  Motion  Picture  Aud- 
iences Everywhere  Ever 
Since  theBirtn  oF  the  Photoplay 

Remember  the  fight  in 
"The  Spoilers? 


16 


Motion  Picture  News 


Tram  Every  CrJikaL  Quarter  Gmm,  Pram  of 

THE  SUPER-SEX 

Jl  Frank  R. Adams  Production  £™a  Cosmopolitan  Magazine  Story 

Presented  by  PascalRBurke  ANovelty  in  Story  Treatment 
Directed  by  Qimbert  Hilly  er       A  Superb  Cast  Including  ~  ~ 

ROBERT  CORDON  CHARLOTTE  PIERCE  TULLY  MARSHALL 
LYDIA  KNOTT      GERTRUDE  CLAIRE      GEORGE  BUNNY 


THE  SUPER  SEX 

lFranK  .  B-    Adam.  V****^  '^Ver 

directed  ,£JS5jJeW£fi£ 

WcJS^rlS--  *  Cordon 
MUei  Brewster  Hl»eH»----^Iirl<>ue  Pierce 

Ireo»  Haye.  ——  .  .Tully   Marsha  1. 

Mr.   BUW«5f  "  Lyd'a  Knoll 

Mr*    Hl£Brh*--'v   Gertrude  d"*1^ 

SSrdmf  ^BrewaUr. . ,. • • MacQ^me 

j.  Gordon  Davis    George  "J"™* 

Mr   Haye»-  '■ ...Bvelyn  Bar 03 

m.  Har»»  ■  - 

xfter  viewing n(,tb^hvPtheryoving 
wonder.  "°w  ^  g    *  ~c>£f 
American  .  ^f?f,  ind  perhaps  Dig- 
it, when  the  older  a°".  _tioos  ;n  the 
Mt  distributing  o.^^'i^y  for 
leld  are  clamoring  ^  one 
eood  picture  Pr°d^ter  from  what 
f,°a  good  OMJ ■* ^    U  to ,**Ued 
angle  you  look  at  »        real  g0„d 
than  some  of  the  e .u  y  prodUc- 
Charlie  Ray  P1^"™*  *"    It  Is  cast 
tlon  of  the  ■W'SLXga  finely,  and 
perfectly.  V1  »"  *ir_ood   and  strong 
It   is  a  P'cM*re„^v  one  of  the  big 
enough  to  VM**  ^   BOt  only 
pre-release   *««2*ut  pull  business, 
Satisfy  *f  ^^tcwre'that  wilt  get 
because  it  is  a  v  U8ing. 
word  of  mouth  MJf™ e™seemingU 
»■  lt  ^S^thtaB   tor  Pictures 
baa  done  80m'tb1'n°,most  as  great 
ITlch  to  Itf         ^roTttis  time  on 
as  the  clos^-up.   rro  w  „ 

one  can  ew«f  j»  f"  action  with  a 

rsTne^gT^f^  -rds 
actually  be,ig"  "hi  characters  and 
Hlllyer  takes  "eon.  In  the 
8tarts  them  or >  a  »P^%p()ken  title, 
centre  of  \\*elt'h\he  chaf«fcter  con- 
tollowlng  It  witn  u«  don  t 

h^rfot^Tp^a^t^etwhat 

«rsdo^ar^e  speeches  fit 

Into  the  action.        Robert  Gordon, 
Incidentally )  In  Hillyer 
who  plays  Miles  V  tmed 

Teems  to  We  »'*aB  y  W  in  the 
to  land  f  bjf",  popularity,  pro- 
matter  of  Per3°"hi8  next  couple  of 
viding  he  has  in  h'a  "e         ble  as 

pictures,  *l™c"°dnth"  advantage  01 
fhat  which  he  had  the  a  Hayes 

In  this  Picture.  ue  Pierce  Is 

contributed  by  cna""\„ce  e£  work 
Stewlse  ^h.c>ev^on,edCoes  How 
as  that  which  Gordon  ^  { 

Booth  Tarkington  win  1  th£ 
S.ese    two  young  people        h  n(j 
screen  and    figure    how^  ^ 
would  have  "  ler8  of 

characterizing    his  y" 

Action-     .v..  »tory  lt  is  one  of  those 
As  for  the  story  it  ,dom  get. 

that  they  rave  about  but  de„gh,fui 

^V5^J«w5SS'« 

Clcgro-^    "f  ^  h°roe 

atmosphere.  ur  theatre  and 

No  matter  where  you  tre  ,t 

less  matter  and  eraartes 


VARȣTV 


iVeu>  Yorfc  G/o6e:  "A  faithful 
reproduction  of  things  that  hap- 
pen in  a  family  where  there  is 
an  only  son.  A  picture  of  this 
sort  may  not  be  art  but  it  is  a 
more  worthy  contribution  to  the 
cause  of  entertaining  the  public 
than  a  majority  of  pictures  seen 
in  the  movie  theatres." 

New  York  American:  "  The 
Super-Sex'  is  very  interesting. 
Remarkably  fine  character  work 
by  Gertrude  Claire  as  Grandma 
Brewster  of  the  bitter  tongue. 
Tully  Marshall  is  in  his  ele- 
ment." 

New  York  Sun:  "Depicts  in 
amusing  fashion  the  hopes, 
fears,  trials  and  tribulations  of 
a  boy  of  twenty  whose  self-con- 
sciousness of  his  age  brings 
about  his  revolt  against  family 
and  friends." 

Journal:  "The  adventures  of  a 
youth  who  knows,  or  thinks  he 
knows,  all  about  women  is 
bound  to  be  of  interest  on  the 
screen;  appeals  to  both  sexes 
equally." 

New  York  Telegraph:  "A  nice 
picture  that  we  predict  will  be 


well  liked  in  most  theatres 
where  it  is  shown." 


New  York  Telegram:  "A  pic- 
ture full  of  delightful  human 
qualities  and  excellent  comedy." 

Moving  Picture  World:  "This 
story  carries  an  appeal  to  those 
who  appreciate  fine  attention  to 
details;  the  characters  ring 
true.  The  picture  holds  fine  en- 
tertainment for  discriminating 
patrons  of  motion  picture  thea- 
tres." 


Exhibitors  Trade  Review:  "A 
good  picture  of  American  home 
life  told  without  any  unneces- 
sary embellishments.  The  story 
will  appeal  to  people  of  all  races 
and  classes  and  should  prove  a 
good  box-office  attraction  in  any 
locality." 

Moving  Picture  World:  "Lam- 
bert Hillyer  has  been  directing 
many,  many  years  and  he  knows 
how  to  dress  up  a  story  to  sus- 
tain the  interest.  You  cannot 
call  the  'Super-Sex'  a  knockout 
but  it  will  serve  its  little  hour 
and  bring  the  breath  of  romance 
at  the  end  of  the  day,  which  is 
certainly  in  its  favor." 


WALTPR  E.  GREENE.  l>>tnAr*>  F  8.  WARREN.  V«,fr,«Jmi 


January  6  ,  1923 


2fae  Bed  Shxwxm  Broadway.  Zhib  Week"  Aaidthe 
fbsuj iJark American .  Andth&v  waa,"Siar  Competition!' 

The  New  York  public  and  the  newspaper  critics  are 
getting  tired  to  death  of  flabby  stories  overloaded 
with  big  casts  of  players  labelled  "stars."  Besides 
Mary  Pickford  and  Harold  Lloyd  and  two  new 
American  Releasing  productions  every  other  pic- 
ture on  Broadway  in  the  so-called  big  first  runs  has 
been  panned  to  a  fare-you-well  for  the  past  month. 
One  of  the  American  Releasing  productions  liked 
and  widely-praised  is  the 

Halperin  Production 

<7Ae 

DANGER 
POINT 

Jl Human  Picture  from  aUwnan  Story 

By  Victor  Hugo  Halperin 
Directed  by  Lloyd  Ingraham 

with 

Carmel  Myers  -  Joseph  J.  Dowling  -  WRCarleton  -  Vernon  Steel 
Ofw  story  of  what  happened  to  a  young  wife  tihose 
husband  found  himself  "too  busy  to  love" 


U'.  V  Carleton 


Vernon  Steel 


Here  Is  What  the  Critics  Said: 


New  York  American:  Constantly  vi- 
brating activity,  the  sense  of  some- 
thing always  happening;  a  greatly 
improved  Carmel  Myers.  A  story  that 
sweeps  across  the  screen;  the  import- 
ant scenes  vivid  in  brevity  without 
unloosing  the  grip  of  the  main  theme 
for  a  moment.  A  triangle  story  with 
a  woman  moving  between  two  men  as 
restless  as  a  drop  of  quicksilver  on  an 
unsteady  surface. 

New  York  Telegraph:  Joseph  Dowl- 
ing  plays  the  role  of  a  blind  man  with 
all  the  fine  spirituality  that  character- 
ized "The  Miracle  Man." 


New  York  Sun:  Here  is  a  new  phase 
of  the  marriage  triangle. 

Variety:  It  has  dramatic  suspense 
and  develops  convincingly  to  a  force- 
ful climax.  It  also  has  two  capital 
screen  punches — the  burning  of  a  big 
oil  tank  and  a  realistic  train  wreck. 

Atlanta  Film  Review:  An  all-star 
cast;  striking  scenic  effects;  a  great 


WALTER  E.  GREENE. 


F.  a  WARREN.  K«W*»4w 


oil  fire ;  the  crashing  of  trains  in  a  big 
wreck  scene.  A  picture  above  the 
average  attraction. 

"There's  a  good  human  interest  ele- 
ment in  'The  Danger  Point,"'  says 
Moving  Picture  World;  "Presented 
with  a  new  angle  introducing  bits  of 
drama  in  a  gripping  way  and  com- 
mendable directness,"  says*  Motion 
Picture  News;  "It  registers  at  high 
water  mark;  a  well-told  love  story," 
says  Exhibitors  Trade  Review;  "Of- 
fers unusual  opportunities  for  exploi- 
tation; the  cast  in  this  is  your  best 
bet,"  says  Film  Daily. 


As  1922  draws  to  a  close, 

Motion  Picture  News 

takes  this  opportunity 
to  thank  all  of  those 
who  have  extended  it 
their  support  during 
the  year  and  to  wish 
them  for  1923  a  truly 

JIappp  J^eto  Hear 


4ftf«'f^f^if-i4"  IIP 


For  Exhibition  January  1,1923 

6  NEW  SPECIALS 

 Presented  by  WILLIAM  FOX   

Which  insures  to  Exhibitors  the  beginning  of 

A  HAPPY  and  PROSPEROUS 

NEW  YEAR 


mm. 


Book  No^JIanuary^February 

1- the  village  blacksmith 

rug™  L  O  N  G  F  E  LLOW'S  famous  poem 

2-  LUPINO  LANE  m 

A  FRIENDLY  HUSBAND 

3-  THE  CUSTARD  CUP 

wim  MARY  CARR 

4"THE  FACE  ON  THE 
BARROOM  FLOOR 

5-  THE  NET 

6-  DOES  IT  PAY? 

Ready  for  Review  and  Bookfni  at  all  ft>x  Exchanges 

•s  FOR.  DETAILS  SEE  FOLLOWING  PAGES  U 


I'M 


CORPORATION, 


3 


:- 


* 


Y 


N 


Read  What  The  New  York 
Newspapers  Said 

"Hits  the  mark  for  ■vJrtich  it  was  meant  as  unerringly 
as  though  it  were  aimed  by  a  rifle." — The  Herald. 
•This  picture  is  one  of  the  test  of  the  season  .... 
a  brilliant  cinema." — The  Journal 
"An  honest  motion  picture  entertainment  and  we 
liked  it"— The  <Daib  News. 

"It  does  for  father  what  'Over  the  Hill'  did  for 
mother.  It  is  a  wholesome  and  interesting  story  of 
family  life."— The  Telegram. 

READY  NOW  FOR  JANUARY 
AND  FEBRUARY  PLAYDATES. 


1 


is  \\ 


The  Players 


Tohn  Hammond  William  Walling 

The  Village  Blacksmith 

Alice,  His  Daughter  V irginia  Valli  ;, 

Rosemary  Martin  {F}essie  Love 


Bill,  The  Son  •  T>avid  {Butler 

Brother  ]ohnnie, 

as  Child  ....  <Pat  M.OOTZ 

AND  OTHERS 


mm 


DIRECTED  By 

JACK 
IFORDi 


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JBLIC  IS  DEMAND- 
THIS  SEASON! 


u:JG 


\CH  FRAME  FROM 
IAIN  TITLE  TO 
AIL-PIECE  ONE 
CONTINUOUS 
ROAR! 

GOLD  MINE  TO 
THE  LIVE  WIRES 
WHO  PLAY  IT! 


{Domestic' 


IPPINO 

LANt 


Wife 


Real 


Showman s 
Accessories 

ave  tKe  vJay4  to  success 
>r  this  super-comedy 

^tfent^-four  sheet 
iiix  sheet 
Two  three  sheets 
rh  ree  one  sheets 
w  indov?  cards 
colored  lobby  display* 

tcus  heralds 
Folder  heralds 
Two  slides  fc 
Press  book  extraordinary* 
Special  exploitation  book 
iSpecial  newspaper  cuts 
Novelty*  publicity^ts 
Mats  available  on  all  cuts 
Black  and  white  stills  N 

READY  NOW  FOR 
1ANUARY  AND  FEB- 
RUARY PLAYDATES 


The 


\Flappehx>°c 
Wife 


j 


\7he 

\WeepyWife 


The  Strong 
Minded 


Wife 


FOY  tlTM 


Lupim 

mDDQDATinfsI 


3  Melodrama  of  Thrills  and  Mystery 

DIRECTED  BY 

ORDON  ED 


J 

Jk 

A  Drama  of  Women's  Coiv 
ventions  and  Men's  Intentions 
— A  Daring  Brilliant  Romance 
of  Bohemian  Life  in  the  Artists' 
Studios  of  the  Latin  Quarter. 

READY  NOW  FOR  JANUARY 
AND  FEBRUARY  PLAYDATES 

Story  by 
MARAVENE  THOMPSON 


WILLIAM  FOX  presents 


Directed  by 

JACK. 
FORD 


READY  NOW  FOR  JANU- 
ARY AND  FEBRUARY 
PLAYDATES 

sensations,  thrills,  prison 
escapes,  startling  storms  at 
sea —  A  1923  melodrama 
\tfith  a  glorious,  figkting 
romance.  E\>ery  man, 
•woman  and  child  in  your 
town  knotfs  this  title. — 
Cash  In. 

THE  PLAYERS 

Robert  SteOens  Henry  B.  Walthall 

Marion  Von  Vleck  Trevor,  Ruth  Clifford 

Dick  Von  Vleck  Walter  Emerson 

Lottie  Jllma  Bennett 

Governor  Rankin.  .  .&Cooel  JlTcGreggor 


SCAPE  FROM  THE  PRISOI 


I  POX  FILM  CORPORATION! 


.  1 


MARY  THURttAN 


A  DRAMA  OF  DOMESTIC 
RELATIONS  OF  TODAY 

Directed  ij> 

CHARLES  HORAN 

Screen  Version  by 

HOWARD  IRVING  YOUNG 
WITH 

HOPE  HAMPTON 

AND  A  NOTABLE  CAST  INCLUDING 
FLORENCE  SHORT       PEGGY  SHAW 
ROBERT  T.  HAINES       MARY  THURMAN 


STORY  BV 

-"LORENCE  BINGHAM 
LIVINGSTON 

DIRECTED  BV 

IRBERT  BRENON 


WITH 


MARY 
CARR 


FOX  FILM  CORPORATION 


READY  NOW  FOR  JANUARY 
AND  FEBRUARY  PLAYDATES 

Sparkling,  Scintillating 
Story,  Bubbling  witb 
Sunsbine  and  Optimism,  witb 
A  Surprise  Cli  max  Tbat 
Follows  A  Succession  of 
sensations  and         nl  1  s . 


It's  a  New 
Type  of 
Story  for 
JXCary  Can 


PRESS    OF    THOS.     B .     BROOK  S,     N  .  Y. 


"The  biggest  thrill  seen  on  any  stage  at  any  time,  in 
picture  or  out." — The  Journal. 

"The  storm  is  a  masterpiece  of  realism,  so  "Oivid  one 
expects  the  theatre  to  be  swept  aw'ay"  in  the  path  of 
the  raging  torrent." — 'Che  3flail. 

"There  w"as  a  marvelous  storm,  in  'One  Exciting 
Night,'  and  again  in  'The  Sin  Flood,'  but  these 
put  together  would  just  about  equal  the  deluge 
'The  Town  That  Forgot  God.  " — 'Che  tribune. 

"The  storm  of  storms  .  .  we  forgot  such  a  thing  as 
a  motion  picture  camera  e^er  existed-" — Uhe  World. 


BUNNY  GRAUER 
"Rarely    has  there 
flashed  across  the  screen 
such  a  remarkable  bo 
actor  as  this  one." 

— The  Mail 


WILLIAM  FOX  ANNOUNCES 

mt  motion  picture  presentation  a 


9* 


(Jfie  picture  all  America  is  u)aitwgfor 
from  A.  S.H. HUTCHINSON'S  story 

  ^  ^ 

cJhe  most  widely 

read  book  oj 
recent  years 

Birected by 

W2LII  HARRY 
M1LLARDE 


THE  AUTHOR. 


28  Motion  Picture  Ne 

a  Tumid 

of  remarkable 


BOOTH 
TAEMNGTONTS 

MASTERPIECE 

Remarkable! 


<< 


Says  Reeland  Reviews 

T  T  is  a  picture  that  will  be  remembered  for 
a  long  time.  A  remarkable  motion  pic- 
ture. It  is  a  pleasure  to  state  that 1  The  Flirt ' 
as  a  picture  is  quite  as  good  as  '  The  Flirt ' 
as  a  book — even  a  little  better,  perhaps." 

First  Rate! 

Says  N.  Y.  Globe 

A  REMARKABLE  piece  of  work  in  every 
respect.  First  rate  entertainment.  Hobart 
Henley  has  handled  the  Tarkington  story 
with  rare  skill  and  intelligence.  I  hope  Mr. 
Tarkington  writes  Hobart  a  letter  and  tells 
him  so." 


Powerful! 

Says  N.  Y.  Eve.  Mail 

'^POWERFUL,  well  acted  picture." 


One  of  the  Best! 

Says  N.  Y.  Telegraph 

A  CTED  by  a  flawless  cast,  it  is  a  picture 


with  tremendous  human  interest.    If  it 


meets  with  the  success  it  deserves  it  should  be 
one  of  the  best  pictures  of  the  year." 

Good  for  Any  House! 

Says  M.  P.  News 

"  A  DAPTED  to  the  screen,  it  (The  Flirt) 
retains  its  values — its  charm — its  human 
appeal,  and  all  its  lifelike  incident.   Good  for 

any  house  in  any  locality." 

A  Big  Hit! 

Says  N.  Y.  Eve.  Journal 

""-pHE  FLIRT'  at  the  Rialto  makes  a  big 
hit.  A  significant  production.  A  serious 
and  commendable  effort  to  interpret  honestly 

a  good  piece  of  literature." 


UNIVERSAL 


January  6 .  1923 

US 

praise  greets 


29 


You'll  Like  It! 

Says  N.  Y.  Eve.  World 

"TTT'E  thoroughly  enjoyed  the  whole  show. 
*  It  must  be  said  for  'The  Flirt'  that  it 
has  everything  in  it  a  movie  ought  to  have, 
and  that's  a  strong  statement  coming  in  these 
days  of  thrills.  We  enjoyed  '  The  Flirt '  and 
think  most  movie  goers  will  agree  with  us. 
We  think  you'll  like  'The  Flirt';  we  did!" 

A  Big  Box  Office 

Attraction! 

Says  M.  P.  World 

"ANE  of  the  most  intensely  human  stories 
ever  presented  on  the  screen.  Every  one 
of  the  characters  seem  real  living  persons. 
Strikes  home.  Exceptionally  well  selected 
cast.  Should  appeal  to  every  class  of  spectator. 
Should  appeal  to  every  type  of  audience,  and 
prove  a  big  box-office  attraction." 


A 

HOBART  HENLEY 

PRODUCTION 


Excedent! 

1  A  LL  who  like  Tarkington's  works  may  fin< 
^  this  picture  worth  their  while.    Most  o 


pictu 

it  is  excellent." 


Says  N.  Y.  World 
find 
f 


For  Every  Family! 

Says  Photoplay 

1 T   ISTED  as  one  of  ]  anuary's  seven  best  pic- 
tures.   Of  a  family,  for  a  family.  It 
might  be  the  slogan  of  this  picture.  For 
every  family,  in  fact!  " 

Wonderful  Exploi- 
tation Possibilities! 

Says  Ex.  Herald 

y\  ELIGHTFUL  entertainment.  Worthy 
^  of  extra  effort  on  the  part  of  every  ex-. 
hibitor  who  plays  it  and  has  wonderful  ex- 
ploitation possibilities.  No  doubt  about  its 
appeal  in  any  theatre." 


Presented  by 

CARL  LAEMMLE 


Motion  Picture  News 


'Jfo  Exhibitor  should  lose  an  opportunity 
to  book  them" 

EUGENE  ROTH  California  J^eatre 

Sanjrancisco. 

"ydere  never  was  a  big  picture  made 
to  compete  with  them" 

RALPH  WETTSTEIN 
Asckcrs  Merrill  j  Milwaukee 

"%ese  /Tew  Ceather Pushers  are 
as  fascinating  as  the  first  series. 
7  for  one  rejoice  that  they  are  back" 

ROB  REEL 

Chi.  Eve.  American 


presented  by  CARL  LAEMMLE 

Starring 

REGINALD  DEMMY 


From  the  Collier's  Weekly 
Stories  by  H.C.Wifwer 


Directed  by 
Harry  Pollard 

COLLIERS 


UNIVERSAL  JEWEL  ntSSS 


January  6 ,  1923 


31 


BOOKED 


by  Metropolitan 

LOEW  CIRCUIT 

See  this  Picture  yourself 
before  you  book  it ! 


JOHANN  :p 
BOJERS  > 

•  / /  • .'  Inferniationaly  .  1  V        ^  ^'k 

famous  novel    Ik  f|i^ 

Power 


DAVID  TORRANCE 


Lie 


Directed  by 
GEO.  ARCHAIN  BAUD 


"  The  Inner  Man  " 
Syracuse  Motion  Picture  Co. — Five  Reels 
(Reviewed  by  Glenn  Waikins) 

GOING  into  widely  different  fields  for  its 
second  contribution  to  the  industry,  the 
Syracuse  Motion  Picture  Company  has  made 
an  entertaining  production  based  on  a  stirring 
story  laid  in  the  Blue  Ridge.  Wyndham 
Standing  and  Dorothy  Mackail  again  top  the* 
well  balanced  cast  and  both  put  over  convinc- 
ing interpretations.  Miss  Mackail  proves  she 
can  act  in  this  picture  and  is  an  attractive 
mountain  maid.  Mr.  Standing  is  a  sterling 
actor  and  can  always  be  depended  upon  for 
something  worth  while.  The  stars  are  for- 
tunate in  having  a  fine  supporting  cast. 

There  is  much  action  in  the  picture,  espe- 
cially when  it  gets  under  way  in  the  mountain 
locale.  The  "  bad  men  "  of  the  district,  in 
which  the  hero  owns  a  mine,  set  out  to 
frighten  away  the  youth,  but  instead  they  set 
off  the  spark  of  manhood  and  there  are  some 
stirring  fistic  and  gun  battles. 

There  is  an  amusing  scene  introduced  wherrV 
the  hero  on  his  first  night  in  the  mountains,  \ — «. 
has  a  weird  dream  and  we  are  shown  glimp-  f  /\\ 
ses  of  maidens  dancing  on  the  greensward  (  £L  j 
and  then  follows  our  hero  clad  a  la  pajamas  \TT/' 
rollicking  forth  with  the  slow  motion  camera 
brought  into  play  to  bring  out  the  laughs.  ^/ 

The  hero  makes  such  a  success  of  running 
things  for  father  that  the  lad  is  made  general 
manager  of  the  mine  and  after  Sally,  the  Blue 
Ridge  belle  is  clad  in  one  of  milady's  modern 
gowns,  love  springs  forth  and  in  the  end  all 
is  happiness.  During  the  action  of  the  piece 
the  audience  is  treated  to  some  fine  natural 
scenery.    The  photography  is  flawless. 

The  Cast 

Thurlow  Michael  Barclay  Wyndham  Standing 

Thurlow  Michael  Barclay,  Sr  J.  Barney  Sherry 

Old  Man  Wolf.  Louis  Fierce 

Bob  Leslie  Hunt 

Sally  Dorothy  Mackail 

Jud  Benson  Gustave  Von  Seyfertitz 

Randall  Arthur  Dewey 

Ned  Sawyer  Martin  Kinney 

Adapted  from  novel  by  Charles  Mackay.  Di- 
rected by  Hamilton  Smith.  Phhotographed  by 
Arthur  A.  Cadwell.    A  Playgoers'  Picture 

The  Story — Thurlow  Barclay  is  a  young  man 
more  given  to  deep  and  scientific  study  and 
feminine  sports  than  he  is  to  business  and  his 
father  is  much  put  out  because  of  this  fact.  He, 
however,  succeeds  in  getting  him  to  take  a  va- 
cation and  go  to  inspect  Dad's  mine,  in  the 
Blue  Ridge.  On  his  arrival  there  he  meets  up 
with  real  life,  has  a  list  of  stirring  adventures 
and  is  made  into  a  real  man,  ending  up  by 
marrying  a  fair  mountain  maid. 

Classification — A  comedy-drama  possessing 
several  melodramatic  moments  and  some  stir- 
ring mountain  gun  battles. 

Production  Highlights — The  attractive  natu- 
ral settings  "in  the  Blue  Ridge."  Wyndham 
Standing's  interpretation  of  the  role  of  the 
man  who  is  made  over  by  contact  with  real 
life.  The  kidnapping  of  Sally  by  Jud  and  the 
ensuing  gun  play  attending  her  rescue.  The 
fight  between  Jud  and  Thurlow.  Dorothy 
Mackail's  convincing  portrayal  of  the  moun- 
tain maid. 

Exploitation  Angles— This  one  has  a  cast  of 
well-known  players.  Use  the  names  big  in  your 
ads.  Might  put  a  man  on  the  street  dressed  in 
conspicuous  golf  suit,  large  horn  rim  glasses, 
college  hat,  etc.,  and  appropriate  sign  on  back 
of  coat  about  "the  outer  man  has  nothing  to 
do  with  the  'Inner  Man'  at  the  Strand  theatre 
all  week." 


Motion  Picture 

News 

Recommends  to  Exhibitors 

Wyndham  Standing 


The  Inner  Man 

on  these  five  points  of  quality 
and  box  office  appeal 

© 

Entertaining  production  based 
on  a  stirring  story.  " 

© 

Convincing  work  by  principles 
and  a  fine  supporting  cast." 


"Much  action.  Stirring  fistic 
and  gun  battles. " 

© 

"Amusing  comedy  relief  to 
bring  out  the  laughs" 

© 

Fine,  natural  scenery  and 
flawless  photography"! 

Playgoers  Pictures 


Foreign  Representative 

Sidney  Garrett. 


Physical  Distributors 

Path*  Exchange 


Associated  Exhibitors. 


FOREIGN  REPRESENTATIVE 
SIDNEy  GARRETT 


ARTHUR  S.  KANE,  PRES. 


Physical  Distributors 

Path!  Exchange. 


^-^mA praide  from  IheTrade  Vreu  greek  a  wonderful picture 

FlorenceVidor 

CONQUERING  THE  WOMAN 

From  The  Fascinating  Novel  By  HENRY  C.  ROWLAND 

A  KING  VIDOU,  PRODUCTION* 


"The  picture  opens  with  views  of  life 
at  a  seaside  resort  near  Paris  and  we  see 
Miss  Vidor  aquaplaning,  swimming  and 
indulging  in  other  red-blooded  sports. 
The  action  shifts  to  America  and  then 
quickly  to  the  South  Seas.  The  fights 
which  David  Butler  puts  up  during  the 
'shanghaiing'  moments  are  real  stuff.  The 
island  life  is  well  pictured  and  there  are 
a  number  of  amusing  situations  here. 

"The  chase  of  two  ships  through  the 
seas  is  a  bit  of  excitement.  Miss  Vidor 
and  Mr.  Butler  do  most  of  the  work  in 
the  picture  and  do  it  well.  The  support- 
ing cast  is  adequate.  The  photography 
is  clear  and  artistic,  while  the  subtitles 
are    snappy    and    excellently  worded." 


Mot  ion  Picture 

News 


"The  picture  is  so  good  to  look  at  and 
made  up  of  such  a  variety  of  interesting 
scenes  that  will  please,  that  the  more  or 
less  stereotyped  plot  will  not  detract  as 
much  from  the  feature's  entertainment 
value  as  it  might  under  a  less  careful 
production.  King  Vidor  has  secured 
numerous  pleasing  locations  that  have 
been  artistically  photographed  and  the 
atmosphere  throughout  is  one  of  pictorial 
appeal.  Florence  Vidor's  pleas- 
ing personality  and  ability  to  hold  her 
audience  regardless  of  what  she  has  to  do, 
is  another  redeeming  feature  for  Henry 
C.  Rowland's  theme." 


"WOfcY 


"Florence  Vidor  has  always  been  one  of 
this  reviewer's  screen  favorites.  She  soothes  the 
eye  and  satisfies  the  intelligence.  Ear  rings,  neg- 
ligees and  exaggerated  eyelids  have  not  figured 
unduly  in  her  success.  And  so  it  is  easy  to  be 
entertained  when  Miss  Vidor  fills  the  camera  eye. 
'Conquering  the  Woman'  is  entertaining, 
sprightly  and  well  cast." 


"Florence  Vidor  in  'Conquering  the  Woman'  is  a  good, 
entertaining  feature,  built  along  a  theme  that  u 
familiar,  but  which  u,  at  the  same  time,  thoroughly 
pleasing  in  its  unf  oldment  and  picturization.  David 
Butler  plays  the  hero  role  and  is  well  cast  The 
picture  was  directed  by  King  Vidor  from  a  story 
by  Henry  C.  Rowland.   Six  reels. 

"This  newest  Florence  Vidor  feature  should  not 
fail  to  register  pleasantly  with  any  audience.  There  is  a 
genuine,  pleasing  vein  to  the  story  which  makes  the  pic- 
ture satisfying  entertainment  of  a  light,  easy-to-follow 
variety. 

"Miss  Vidor  is  appealing  and  winsome  at  all  times 
and  in  selecting  David  Butler  to  play  opposite  her,  in  the 
role  of  the  hero,  Director  Vidor  made  a  particularly 
effective  choice.  In  this  story  the  two  make  a  great 
combination." 


34 


Motion  Picture  News 


SELLING  THE  PICTURE 


wm§« 

Classics  of  the  Screen 


m 


MR.  EXHIBITOR! 

THIS  ADVERTISEMENT  IS  DE- 
VOTED ESPECIALLY  TO  YOU 


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On  these  two  pages  you  will  find 
illustrated  a  few  of  the  many 
novelties  designed  to  aid  you  in 
properly  exploiting 
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You  will  find  NO  "SALES  TALK," 
NO  "  BULL  "—JUST  FACTS. 


Lithographed  window  cards,  six 
colors,  regulation  size. 


Beautifully  colored 
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Every  Way  to  Make  Idur 


January  6 ,  1923 


35 


TO  THE  PUBLIC- 


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Every  Novelty  shown  on  these  two 
pages  is  fully  explained  in  the  8- 
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and  BIG  PROFITS  FOR 
EXHIBITORS! 

The  demand  for  these  thrilling,  gripping  westerns  con- 
tinues to  be  so  great  that  we  found  it  necessary  to  offer  to 
exhibitors  the 

1923  EDITIONS  OF 

"The  Westerners' -"The  Sagebrusher" 

ZANE  GREY'S 


Riders  of  the  Dawn '-"Desert  Gold 

Re-edited,  Re-titled— JUST  LIKE  NEW! 

With  good  prints  available  on  these  four  and  the  three 
recent  ZANE  GREY  releases,  "  The  U.  P.  Trail,"  "  The 
Mysterious  Rider  "  and  "  The  Man  of  the  Forest,"  exhib- 
itors have  a  series  of  seven  of  the  GREATEST  MONEY- 
MAKERS BEING  OFFERED  TODAY. 


38 


Motion  Picture  New 


s 


[THE  BOOKING  GUIDE 

Volume  III — October  Issue 

Contains 

All  Pictures  Released  Between 
March  1st  and  September  1st,  1922. 
During  that  time  there  were  issued: 

285  Feature  Subjects 

220  Comedies  (Short  Length) 

64  Dramas  (Short  Length) 
117  Miscellaneous  (Short  Length) 

16  Scenics  (Series) 
6  Serials 

5  Series  of  News  Reels 

There  are  a  lot  of  "good  bets"  in  this  list  that  you  were 
forced  to  let  go  by  because  of  no  "  open  dates."  Many  of 
them  are  not  being  currently  advertised.  The  GUIDE 
will  recall  them  to  memory  and  furnish  exploitation  aids 
and  assistance.  In  many  cases,  it  is  the  only  place  you  can 
secure  this  information. 

With  your  copy  of  the  GUIDE  and  NEWS  file  you  can 
capitalize  on  these  "new-old"  pictures. 

Every  theatre-subscriber  gets  a  copy  of  the  GUIDE  with  his 
NEWS  subscription.  It  is  a  complete  and  comprehensive  in- 
dex to  the  regular  editions  of  the  NEWS  and  does  away 
with  lost  motion  in  locating  data  on  pictures  and  technical 
advice  in  the  conduct  of  your  theatre. 

It  is  the  reason  why: 
THE  NEWS  IS  FILED  THROUGHOUT  THE  FIELD 


PA.  POWERS 

presents 


ERE  he  comes  in  a  swirling  cyclone  of  action 
a  pulsating,  staccato  of  dramatic  punches 
produced  from  the 

Big  Sat.  Eve.  Post  Story 

by  Richard  Matthew  Hallett.  It's  hand-made  to  attract 
and  enthrall  the  millions  who  read  the  story  as  well  as  the 
millions  of  Carey  followers  and  other  fans. 

One  sequence  alone  is  worth  the  price  of  admission  to 
anyone — that  crunching,  pulse-stopping  series  of  unforget- 
table scenes  showing  the  bursting  of  the  dam — the  mad  rush 
of  an  unleashed  ocean  of  angry  water  swooping  down  into 
the  basin  battlefield  where  hundreds  of  horsemen  are  fight- 
ing with  machine  guns  and  rifles — the  black,  devouring 
stream  carrying  everything  before  it — 

Man,  Oh  Man— THIS  IS  WHAT  THEY  WANT. 
GIVE  IT  TO  'EM — and  give  yourself  a  picture  that  spells 
MONEY.    Book  it— NOW! 


Distributed  by  F.  B.  O. 


FILM  BOOKING  OFFICES 

OF  AMERICA,  Inc. 
Main  Offices  F.  B.  O.  Building,  723  Seventh  Avenue,  N.  Y.  C. 
EXCHANGES  EVERYWHERE 


FIRST  NATIONAL 

BUSINESS  BAROMETERS 


;  °ver  si' 


r7?eproducedjro 
J  "Variety 

San  fVo.,^ 
on  fh-  1035  hopn  ^     v'dnr  fa* l'non 

rhe  *o£S  ^ftl  fiyflv  an 


1 


Written  by  Marc  Edmund 
Jones ;  Directed  by  Lambert 
Hillyer ;  Supervised  by 
Thomas  H.  Ince. 

Distributed  by 
ciated  First  National 


uismDutea  d> 
Associated  First  N« 
Pictures,  Inc. 


resents 


tfKosH-Jnce  p 

"SKIN  DEEP 


ig  Booking 

bulletin  Nol 


47) 


cmcf 


it 


THE 


net 

presents 


DOUGLAS  MacLEAN 
and  MADGE  BELLAMY 


in  the  comedy  drama  special,  taken  from 
Willie  Collier's  rollicking  stage  success. 

Directed  by  James  W.  Horne  and  Del  An- 
drews under  the  personal  supervision  of 
Thomas  H.  Ince. 


Distributed  by 
Associated  First  National  Pictures,  Inc. 


HOTTENTOT 


II 


Screen  Version 

r 

one  ot  lite  greatest, 
STAGED 
CLASSICS 


THE 

Guy  Bates  Post 
Virginia  Brown  Faire 
Nigel  de  Bruliere 
Noah  Beery 
Rose  Dione 
Patsy  Ruth  Miller 
Douglas  Gerrard 
Will  Jim  Hatton 


CAST 

Boris  Karloff 
Maurice  B.  Flynn 
Edward  M.  Kimball 
Walter  Long 
Evelyn  Selbie 
John  Gribner 
Gordon  Mullen 
George  Rigas 


CHARACTER  OF  STORY 

A  story  blending  the  rare  brilliance  of 
the  Orient  with  the  shadings  of  real 
life.  Pathos,  romance  and  a  thrilling 
theme  that  will  grip  any  audience. 

POINTS  OF  APPEAL 

Author,  star  and  supporting  cast  in  a 
story  more  romantic  and  enthralling 
than  the  Arabian  Nights.  With  some 
of  the  most  remarkable  photography 
ever  seen. 

A  TASTE  OF  THE  PLOT 


Adapted  by  Richard  Walton  Tully  from  his  stage 
success. 

Art  Director — Wilfred  Buckland. 
Photographer — Georges  Benoit. 

Directed  by 

JAMES  YOUNG 


Omar,  most  daring  poet  of  ancient 
Persia,  secretly  wooed  the  beautiful, 
the  forbidden  Shireen,  destined  to  be 
the  bride  of  the  Shah.  Fleeing  in  the 
night,  the  Shah's  slaves  tear  them  apart. 
Follows  thrill,  romance  and  conflict  be- 
fore the  lovers  are  reunited  in  a  most 
spectacular  and  smashing  climax. 


44 


Motion  Picture  News 


OFFICIAL  ANNOUNCEMENT 
TO  FRANCHISE  HOLDERS 

OF  ASSOCIATED  FIRST  NATIONAL  PICTURES,  INC. 


It  is  now  almost  three  years  since  Associated  First  Na- 
tional Pictures,  Inc.,  put  into  effect  the  franchise  system. 

Though  First  National  has  never  contended  that  the 
Franchise  method  of  selling  pictures  is  entirely  perfect, 
and  that  all  the  problems  involved  in  establishing  stable 
and  sound  methods  of  dealing  between  Distributor  and 
Exhibitor  have  been  settled,  First  National  has  no  apolo- 
gies to  offer  for  its  efforts.  I  believe  that  in  the  Franchise 
Plan  First  National  has  made  a  great  forward  step. 

First  National  is  as  firmly  convinced  as  ever  that  a 
great  many  exhibitors  who  have  invested  large  sums  of 
money  in  motion  picture  theatres  desire  to  be  assured 
of  protection  for  their  film  supply  and  placed  in  a  posi- 
tion where  they  can  maintain  their  independence  as  ex- 
hibitors. The  motion  picture  industry  will  be  firmly  es- 
tablished only  when  there  is  a  proper  balance  between 
Producer,  Distributor  and  Exhibitor,  which  leaves  them 
all  secure,  both  in  their  policies  and  investments. 

Independence  and  protection  still  remain  the  basis  of 
our  franchise,  and  therein  it  has  been  eminently  success- 
ful. Moreover,  in  establishing  the  franchise,  First  Na- 
tional has  made  the  first  notable  effort  to  do  away  with 
the  old  system  of  individual  barter  and  unfairly  varying 
prices,  and  to  substitute  in  place  firm  and  properly  ad- 
justed prices. 

It  has  been  and  still  will  be,  our  organization's  constant 
effort  to  bring  about  more  equitable  methods  of  dealing 
between  Producer  and  Exhibitor,  and  we  are  hopeful  that 
the  great  majority  of  our  franchise  holders  will  realize 
that  their  cooperation  with  us  will  continue  to  maintain 
an  organized  continuity  of  effort  for  the  object  which 
means  so  much  to  us  all. 

I  feel  confident  that  those  franchise  holders  who  believe 
the  plan  unsuited  to  their  peculiar  circumstances  should 
not  be  asked  to  continue  under  franchise.  So,  if  there 
are  franchise  holders  who  do  not  share  my  faith  in  the 
First  National  franchise,  I  wish  to  announce  the  willing- 
ness of  our  organization  to  cancel  the  franchise  of  such 
exhibitors.  Moreover,  it  is  the  desire  of  First  National 
that  those  franchise  holders  who  are  released,  if  they  have 
faithfully  and  fairly  lived  up  to  their  franchise  obligations 
in  the  past,  should  suffer  no  loss  on  account  of  the  money 
they  paid  out  in  the  purchase  of  the  voting  trust  certifi- 
cates involved  in  the  sale  of  the  franchise. 

Any  franchise  holder  who  is  not  in  default  under  his 
franchise,  who  desires  to  terminate  his  franchise,  as  of 
June  30,  1923,  or  any  subsequent  time  can  do  so  by  giving 
First  National  six  months  notice  at  any  time.  It  makes 
no  difference  whether  the  notice  is  given  before  January 


6  Weit  48th  St.,  New  York  City 


i,  1923,  so  long  as  six  months  notice  is  given  to  First 
National  and  provided  that  the  termination  cannot  become 
effective  prior  to  June  30,  1923. 

Therefore,  First  National  is  willing,  at  this  time,  in 
cancelling  such  franchises,  to  refund  to  the  franchise 
holder  who  is  not  in  default  under  his  franchise  the 
consideration  he  paid  for  the  voting  trust  certificates  in 
the  form  of  film  service  consisting  of  such  pictures  as 
First  National  determines  are  available  in  each  instance, 
which  must  be  taken  advantage  of  within  six  months  of 
notice  of  cancellation. 

First  National  will,  of  course,  account  to  its  producers 
for  this  service  just  as  if  it  had  received  the  rentals  in 
cash. 

In  making  this  voluntary  statement  (which  goes  far 
beyond  First  National's  legal  obligations  under  the  fran- 
chise) I  request  that  notice  be  sent  immediately  by  any 
dissatisfied  franchise  holders  to  the  manager  of  the 
exchange  by  whom  they  are  being  served,  so  that  it  may 
be  determined  by  First  National  as  to  whether  such  fran- 
chise holder  has  been  in  default  and  is  entitled  to  this 
adjustment.  Needless  to  say,  I  include  in  this  suggestion 
franchise  holders  who  have  sent  in  their  notice  prior  to 
January  1st,  1923. 

So  there  may  be  no  misunderstanding,  I  would  say  that, 
under  this  arrangement,  the  franchise  holder  when  can- 
celling will  have  to  forego  all  his  rights  in  the  voting 
trust  certificates. 

In  making  this  announcement  I  wish  to  say  that  First 
National  has  no  other  motives  than  those  herein  expressly 
stated.  I  believe  that  the  great  majority  of  our  franchise 
holders  have  sufficient  confidence  in  the  future  of  First 
National,  and  in  the  forward  looking  and  perhaps  some- 
what bold  effort  First  National  has  made  in  establishing 
franchise,  to  continue  with  us.  I  invite  such  franchise 
holders  to  remain  members  of  the  First  National  "  fran- 
chise family."  But  those  franchise  holders  who  do  not 
wish  to  continue  will,  I  hope,  appreciate  the  fairness  of 
our  voluntary  suggestion  and  terminate  their  franchise 
with  the  same  friendly  feeling  toward  First  National  that 
First  National  has,  and  will  have,  toward  them. 

The  motion  picture  industry  requires,  more  than  any- 
thing else,  the  spirit  of  goodwill  and  fair  dealing  between 
all  engaged  in  it.  It  is  in  this  spirit  and  with  high  hopes 
for  the  future  of  First  National  as  an  organization 
grounded  on  the  principle  of  fairness  toward  both  inde- 
pendent exhibitors  and  independent  producers,  that  I  am 
making  this  announcement,  and  I  hope  it  will  be  received 
in  the  same  spirit  by  all  our  franchise  holders. 


ASSOCIATED  FIRST  NATIONAL  PICTURES,  INC. 


By  Robert  Lieber,  President 


December  28,  1922 


Motion  Picture  News 


What  Do  Pictures  Lack? 


IN  our  recent  "  Hall  of  Fame  "  contest  we  asked  a 
number  of  prominent  people   outside   of  the 
industry  to  contribute  selections  of  notables. 
The  replies  were  disquieting.    Nearly  all  wrote 
back  that  they  couldn't  think  of  anybody. 

In  the  oil,  steel,  automobile  and  other  industries 
there  are  at  least  two  or  three  names  on  everyone's 
tongue;  probably  no  more.  But  it  does  seem  strange 
that  an  industry,  whose  product  is  itself  publicity — 
whose  millions  of  feet  of  film  put  names  and  personali- 
ties daily  in  the  public  eye  should  have  made  no  im- 
pression whatsoever  upon  the  well-read,  thinking  man. 

One  of  the  best  known  editors  in  the  United  States 
wrote  back: 

"  I  don't  go  to  one  moving  picture  show  a  season.  I 
have  been  to  only  one  in  1922  and  here  it  is  nearly 
December.  I  have  never  seen  Douglas  Fairbanks' 
work  nor  Mary  Pickford's  nor  the  Gish  girls'  nor 
Bill  Hart's." 

At  least  he  knows  the  names  of  a  few  film  people. 
He  must  have  read  about  them  in  newspapers. 

But  we  can't  help  wondering  what  is  the  matter 
with  the  exhibitor  in  this  editor's  town  that  he  can't 
get  such  a  man  into  his  theatre  at  least  once  a  year. 

And  we  can't  help  wondering  in  a  general  way  why 
this  great  agent  of  publicity — the  motion  picture — 
doesn't  publicize  itself  more  forcefully,  in  itself  and 
through  the  public  prints. 

*       *  * 

Is  picture  entertainment  the  basic  fault?  Are  pic- 
tures making  only  a  superficial  impression? 

When  the  New  York  World  says  of  the  picture: 
"  the  same  old  hokum,  the  same  lumbering  plots,  the 
same  dull  made  to  order  situations  and  flat  sub-titles, 
the  same  atmosphere  of  second-hand  and  fifth  rate 
which  hung  over  the  cinema  in  its  infancy  all  cling  to 
it  in  1922  " — there  is  room  for  much  argument  and 
analysis.  The  statement  is  not  intelligent,  not  true  to 
the  facts  at  hand.  Nevertheless  so  scathing  an  indict- 
ment from  what  many  regard  as  the  soundest  editorial 
page  in  this  country  is  to  be  weighed — thoughtfully. 

It  is  difficult  to  please  the  so-called  intelligentia 
with  any  kind  of  entertainment.  It  is,  in  fact,  a  com- 
mercial impossibility. 

But — why  so  bitter,  contemptuous  and  downright 
an  indictment  as  this?   What  basis  has  it? 


The  writer  has  studied  the  motion  picture  for  ten 
years — very  seriously  and  always  with  sympathy  and 
optimism. 

Yet  he  can  truthfully  state  that  while  today  pictures 
are  decidedly  better  than  ever  before  they  are  as  a 
whole  hitting  far  short  of  their  true  mark.  That  is 
his  sincere  opinion.    And  he  is  not  optimistic. 

That  they  are  failing  to  get  to  the  heart  of  the 
American  public  is  not  an  opinion.   It  is  a  fact. 

*       *  * 

And,  in  the  writer's  opinion,  the  broad  trouble  is 
this:  pictures,  the  mass  of  them,  are  not  telling  the 
public  anything,  certainly  nothing  new,  stirring, 
awakening  and  certainly  not  with  the  scope  and  vivid 
appeal  of  which  pictures  alone  are  capable. 

Save  for  the  war  period  when  pictures  did  rise  to 
their  opportunities,  we  have  had  no  great  pictures, 
great  in  concept,  since  "  Intolerance." 

Many  screen  personalities  have  been  made;  some 
great  pantomimists  have  been  created;  good  screen 
acting  has  been  evolved  here  and  there;  daring  ex- 
penditures have  been  made;  great  effects  created; 
technical  triumphs  have  been  scored. 

But — pictures  are  not  telling  the  public  anything. 
The  therpes  of  the  best  are  the  themes  of  the  stage  and 
the  book  and  often  little  more  than  bald  illustrations. 
Pictures  are  in  a  dramatic  groove,  and  the  public  will 
look  elsewhere  for  inspiration. 

The  world  today  is  rocking  with  the  great  currents 
and  cross-currents  of  a  new  era.  From  the  great 
problem  of  Internationalism  down  to  the  new 
problems  of  each  nation  and  thence  to  the  new 
problems  of  every  home  there  are  truths  to  tell,  situa- 
tions to  be  dramatized,  thought  to  be  crystallized; 
and  it  is  the  duty  and  the  privilege  of  the  motion  pic- 
ture to  rise  to  these  vast  opportunities. 

To  one  who  knows  the  commercial  and  economic 
insides  of  this  industry  these  production  paths  are  not 
so  easily  trod  as  the  newspaper  editorial  may  see 
them;  but  the  New  York  World  is  largely  right  in 
saying: 

"  The  trouble  with  the  films  is  not  so  much  lack  of 
morals  as  lack  of  brains." 


Vol.  xxvii 


DECEMBER  6,  1923 


NO.  1 


46 


Motion  Picture  News 


WE  give  in  this  issue  the 
verdict  of  the  man  in 
the  street  on  the  Ar- 
buckle  films.  It  is  our  idea  of 
an  editorial.  We  let  the  pub- 
lic write  it  because  the  public 
and  the  public  alone  will  give 
the  verdict.  The  rest  of  us, 
especially  the  self-appointed 
saviours  of  the  public,  will  only 
rant.  There  is  no  law  to  put 
people  into  the  theatre  or  to 
keep  them  out.  Will  they 
laugh  at  Arbuckle's  comedies? 
— that's  the  practical  question ; 
should  Arbuckle  come  back  to 
the  screen? — that's  another  question.  But  the  first  will  settle 
the  latter.  We  give  these  opinions  of  Mr.  and  Mrs.  and  Miss 
Average  Citizen  at  length,  because  each  one  is  pithy  and 
enlightening,  and  the  whole  gives  a  feel  of  the  public  pulse 

which  exhibitors  want  to  have. 

*  *  * 

JOE  PLUNKETT  of  the  New  York  Mark-Strand  is  giving 
his  patrons  a  great  show  this  Christmas  week.  The  genial 
Joe  is  too  modest  to  tell  the  world  that  he  is  something  of  a 
showman,  but  if  there  is  any  exhibitor  who  knows  more  about 
providing  screen  entertainment  Ave  would  like  to  be  given  his 
name.  "Week  after  week,  the  Mark-Strand  has  been  hitting  the 
high  places  with  its  program.  The  Fokine  ballet,  a  fine  orches- 
tra, atmospheric  prologues,  and  worth-while  pictures  are  fea- 
tures which  have  brought  appreciation  from  its  patrons. 

This  week  Joe  Plunkett  has  outdone  himself  in  furnishing 
his  program  de  luxe.  There  is  an  imaginative  prologue  carry- 
ing on  a  true  Christmas  spirit  followed  by  the  gifted  Harold 
Lloyd  in  his  latest  opus,  ' 1  Dr.  Jack. ' '  And  to  be  in  the  audi- 
ence and  noticing  the  faces  of  the  patrons  wreathed  in  smiles, 
one  cannot  help  but  give  Joe  Plunkett  credit  for  his  showman- 
ship in  fashioning  a  program  which  appeals  to  everybody, 

young  or  old,  poor  or  rich. 

*  *  * 

r^EORGE  FITZMAURICE  is  coming  out  on  his  own.  The 
^  director  will  soon  launch  an  independent  company.  Just 
recently  he  has  completed  "  Bella  Donna,"  starring  Pola 
Negri,  and  will  soon  begin  work  upon  his  last  production  for 
the  Paramount  banner  which  will  be  an  elaborate  re-filming  of 
"  The  Cheat,"  a  picture  once  spoken  of  as  the  ideal  photoplay. 

Pola  Negri  will  appear  in  Fannie  Ward's  original  role. 

*  *  # 

THE  Rialto  and  Rivoli  theatres  in  New  York  are  housing 
attractions  written  by  two  talented  Hoosiers,  Booth 
Tarkington  and  George  Ade.  "  The  Flirt  "  is  one  of  Tarking- 
ton's  early  stories — a  life-like  document  of  small-town  life 
which  has  been  faithfully  adapted  to  the  screen.  Hobart 
Henley,  the  director,  has  retained  all  its  humanness  and 
appeal.  The  commonplace  family  that  is  exposed  here  will 
be  recognized  as  genuine.  George  Nichols  as  the  father 
gives  one  of  the  most  inspired  performances  of  the  shadow 
stage.  The  character  Hedrick,  the  irrepressible  young 
brother,  played  with  considerable  spirit  by  Buddy  Messen- 
ger, was  our  first  introduction  to  Tarkington's  study  of  pre- 
adolescence.  His  immortal  Penrod  was  founded  upon  the 
boy,  Hedrick. 

George  Ade  wrote  an  original  story  for  Tom  Meighan  in 
"  Back  Home  and  Broke."  This  is  also  an  expression  of 
small-town  life,  revealing  a  different  slant  than  Tarkington's 
story.  Here  we  have  the  youth  who  applies  the  acid  test  to 
his  friends — to  discover  the  genuine  from  the  false.  He 
strikes  it  rich,  but  returns  home  masquerading  as  broke,  and 
has  the  satisfaction  of  showing  up  the  pseudo  friends  in  a 
manner  which  will  be  appreciated  by  every  spectator.  The 
villagers  do  not  know  the  identity  of  the  man  who  is  doing 
so  much  for  the  town.  He  is  to  make  his  appearance  with 
considerable  pomp  and  ceremony.    The  entire  population 


turns  out  at  the  station.  It  is 
a  grand  welcome  home.  The 
train  arrives  and  from  the  rear 
platform  of  the  special  car  ap- 
pears the  youth.  You  may  well 
imagine  the  astonishment  of 
the  crowd  when  they  see  him. 
This  finale  is  one  of  the  most 
delightful  scenes  ever  recorded 
by  a  camera.  It  is  typically 
George  Ade — conceived  with 
all  the  subtle  humor  that  has 
made  the  author  of  "  Fables  in 
Slang,"  famous.  Tom  Mei- 
ghan's  performance  is  admira- 
ble. He  takes  such  advantage 
of  every  opportunity  that  the  spectator  lives  the  role. 

We  advise  ever  exhibitor  not  to  overlook  such  sterling  pic- 
tures as  "  The  Flirt,"  and  "  Back  Home  and  Broke."  They 
represent  screen  story  telling  at  its  best. 

AL  CHRISTIE  stepped  off  the  boat  from  Honolulu  the 
other  day  with  his  face  wreathed  in  smiles  and  full  of 
Christmas  cheer  principally  because  he  brought  back  his  com- 
pany and  a  large  assortment  of  moving  pictures  taken  on  the 
picturesque  island,  in  plenty  of  time  for  all  concerned  to  have 
Christmas  dinners  at  home.  The  Christie  comedy  program  for 
1923  contains  some  departures  from  the  usual  procedure  in 
that  there  will  be  still  more  of  the  scenic  educational  factors 
combined  with  merriment  in  the  pictures  made  by  Christie  and 
his  associates.  The  picture  made  in  Honolulu,  for  example,  is 
one  of  the  new  program,  and  the  lengthy  trip  was  undertaken 
for  the  comedy.  "  A  Hula  Honeymoon, "  for  the  purpose  of 
bringing  new  backgrounds  and  unusual  pictorial  beauty  into 
the  comedy  subjects  which  are  being  prepared  for  the  coming 
year. 

#  *  * 

TOE  PINCCS,  well  known  in  vaudeville  and  theatrical  cir- 
cles  along  Broadway  for  the  last  twenty-five  years,  and 
recently  in  charge  of  comedy  scenarios  at  the  Fox  studios  in 
Los  Angeles,  lias  returned  to  New  York  for  a  short  business 
trip. 

#  *  * 

OUR  old  friend  Canon  Chase  has  bobbed  up  again.  The 
New  York  Times  in  its  By-Products  column  of  a  few 
Sundays  ago  has  something  to  say  concerning  the  Canon's 
newest  band-wagon  and  says  it  in  terms  which  cannot  be 
misunderstood — not  even  by  that  dignitary. 
We  quote  the  Times  article: 

"  Meanwhile,  a  more  experienced  reformer  than  Dr. 
Straton  has  swung  aboard  the  Ku  Klux  band  wagon.  This 
is  Canon  William  Sheafe  Chase,  veteran  of  a  dozen  holy  wars 
and  a  publicist  of  great  variety.  His  last  appearance  in  print 
before  this  Klan  excitement  was  as  character  witness  for  a 
gentleman  who  needed  all  the  character  witnessing  he  could 
get,  and  a  good  deal  more.  Now  Canon  Chase  says  he  thinks 
well  of  the  Klan  because  it  is  hated  by  bootleggers,  gamblers, 
producers  of  films  (the  italics  are  ours),  Sabbath  breakers 
and  corrupt  politicians. 

Maybe  so.  But  Canon  Chase  had  the  soul  of  a  Klansman 
long  before  he  began  to  preach  for  the  Klan.  He  is  best 
known  as  the  enemy  of  the  moving  picture  business,  and  it 
seems  open  to  doubt  whether  he  hates  the  movies  because 
they  are  made  by  Jews,  or  the  Jews  because  they  make  the 
movies.  At  any  rate,  his  "  Catechism  on  Motion  Pictures  " 
says  that  "  the  few  producers  who  control  the  motion  pictures 
are  all  Hebrews.  If  they  should  petition  Congress  for  an 
effective  and  just  law  regulating  their  business  "  (and  Canon 
Chase  has  that  law  already  written  "  it  would  be  a  conspicu- 
ous public-spirited  act  that  might  begin  a  movement  which 
would  minimize  the  anti-Jewish  feeling  which  exists  in  the 
United  States.  If  the  Klan  can  use  Canon  Chase,  Canon 
Chase  also  can  use  the  Klan. 


PICTURES 

AND 

PEOPLE 


January  6 ,  1923 


47 


RODOLPH  VALENTINO 
has  been  talking  over  the 
radio.  And  it  wasn't  a  bed- 
time story.  At  the  Grand  Cen- 
tral Palace  Exposition  last  Fri- 
day night  the  star  of  14  Blood 
and  Sand  "  in  a  speech  con- 
cerning the  trouble  with  the 
screen,  said  in  part :  ' '  Seventy- 
five  and  more  per  cent  of  the 
pictures  shown  today  are  a 
brazen  insult  to  the  public's  in- 
telligence— that  only  a  few  of 
the  leaders,  such  as  Griffith, 
Fairbanks.  Piekford,  Chaplin 
and  Barthelmess  and  a  few 
other  independent  stars,  direc- 
tors and  producers  realize  that 
motion  pictures  can  be  an  art. 
Independent  companies  are 
loath  to  follow  the  factory  eut- 
and-dried  methods  of  motion 
picture  artists  who  are  a  decided 
menace  to  motion  pictures  as 
an  art  as  well  as  an  industry." 


77/  HEN  D.  W.  GRIFFITH  begins  production  upon  "  The 
White  Rose,"  one  of  his  discoveries,  Mae  Marsh,  will  be 
back  in  the  fold.  This  will  be  great  news  to  the  followers  of 
the  star  who  helped  make  "  The  Birth  of  a  Nation  "  such  a 
memorable  achievement. 

•  •  4 

FIRST  NATIONAL,  over  President  Robert  Lieber's  sig- 
nature, has  made  an  official  announcement  to  its  fran- 
chise holders  to  the  effect  that  "  independence  and  protec- 
tion still  remain  the  basis  of  our  franchise,  and  therein  it  has 
been  eminently  successful.  Moreover,  in  establishing  the 
franchise,  First  National  has  made  the  first  notable  effort  to 
do  away  with  the  old  system  of  individual  barter  and  unfairly 
varying  prices,  and  to  substitute  in  place  firm  and  properly 
adjusted  prices." 

"  I  feel  confident  that  those  franchise  holders  who  believe 
the  plan  unsuited  to  their  peculiar  circumstances  should  not 
be  asked  to  continue  under  franchise.  So  if  there  are  fran- 
chise holders  who  do  not  share  my  faith  in  the  First  National 
franchise,  I  wish  to  announce  the  willingness  of  our  organi- 
zation to  cancel  the  franchise  of  such  exhibitors." 

•  *  * 

OFTENTIMES  exhibitors  hear  that  certain  incidents 
shown  in  pictures  are  impossible  of  achievement — just 
hokum  stuff.  At  a  private  showing  of  "  Skin  Deep  "  recently 
several  prison  officials  attended.  It  was  prison  stuff  and  they 
were  invited  to  give  their  opinions..  They  saw  Bud  Doyle,  a 
"  frame-up  '*  gunman,  played  by  Milton  Sills,  make  a  dramatic 
escape  from  prison,  scale  penitentiary  walls  and  board  a  mov- 
ing train,  from  the  top  of  which  he  seized  a  rope  ladder 
attached  to  a  confederate's  airplane  and  got  away. 

The  prison  officials  smiled,  shook  their  heads  and  said: 
"  Very  thrilling,  but  quite  impossible." 

Yet  fact  outdid  fiction  when  Clara  Phillips,  convicted  of  the 
hammer  murder  in  Los  Angeles,  sawed  through  the  bars  of  her 
cell,  scaled  the  roof  of  the  Los  Angeles  prison  and  is  believed  to 
have  made  her  escape  by  airplane  to  Mexico 

What  about  the  convict  who  made  a  sensational  getaway 
from  Sing  Sing  the  other  day  ?  He  was  in  the  "  show  "  given 
by  the  prisoners.  He  donned  feminine  attire,  mingled  with  the 
guests  and  walked  out.  This  would  indicate  that  "  Skin  Deep  " 
wasn't  so  far  wrong  after  all. 

•  •  • 

D  ILL  HART  has  become  an  author.  The  he-man  of  the  screen 
has  icritten  a  book  called  "  Injun  and  Whitey  to  the  Res- 
cue."   It  is  said  to  be  very  entertaining  and  a  big  sale  is 
expected.   Martin  Johnson  is  another  who  has  blossomed  forth 


Index  to  Departments 

Editorial   45 

Pictures  and  People   46-47 

General  News  and  Special  Features  48-60 

Chicago  and  Mid- West   61 

Comedies,  Short-Subjects  and  Serials  85-86 

Construction  and  Equipment   95-107 

Exhibitors'  Service  Bureau   67-73 

Feature  Release  Chart   108-110 

Pre-Release  Reviews  of  Features   74-79 

Production-Distribution  Activities   87-93 

Regional  News  from  Correspondents  80-84 

Studio  Notes  and  Player  Brevities   94 

What  the  Big  Houses  Say   62 

With  the  First-Run  Houses   63-66 


with  a  book.  He  lias  written  up 
his  exploits  in  the  South  Seas 
and,  according  to  the  reviews, 
the  book  is  destiyied  to  become  a 
best-seller. 

#       *  * 

CHESTER  BEECROFT  is 
a  busy  man  these  days  in 
a  busy  place,  to  wit,  the  In- 
ternational Studios,  where  pro- 
duction is  humming  and  big 
pictures  are  promised.  Going 
back  over  our  files  we  find  a 
lot  about  this  production,  pub- 
licity and  all-around  motion 
picture  man,  which  placed  end 
to  end  over  a  period  of  twelve 
years  give  him  a  who's  who  to 
be  envied  by  almost  any  man. 

Here  is  a  list  of  achieve- 
ments: pioneer  lighting  and 
ventilating  devices  in  picture 
houses ;  the  first  board  of  cen- 
sors called  into  being  to  offset 
the  rumblings  of  state  and  municipal  censorship;  the  first 
favorable  copy  on  motion  pictures  in  the  public  press;  the 
first  colored  insert  in  the  trade  press  and  the  first  better  ad 
copy  in  general;  advertising  manager  of  the  General  Film 
Company;  and  production  and  executive  activities  with 
Mutual,  David  Horsley,  Chaplin,  Famous  Players,  etc.  A 
record  to  be  proud  of  and  in  each  job  a  determined  and 
refreshing  originality  of  thought  and  aim. 

*  *  * 

\\f  ALTER  HIERS,  Paramount 's  newest  star,  is  going  to 
double  in  brass.  Simultaneous  with  his  production  activ- 
ities, the  rotund  comedian  will  be  the  star  of  a  real  (not  reel) 
wedding  to  take  place  in  Syracuse,  N.  Y.,  the  end  of  this  month. 
It  is  then  that  he  will  lead  Adah  (Peaches)  Mc  Williams  to  the 
altar,  bringing  her  to  New  York  for  a  honeymoon  and  then 

back  to  Los  Angeles,  where  they  will  establish  their  love  nest. 

#  *  * 

TACK  ALICOATE  of  the  Film  Daihj  has  collaborated  with 
J  Buster  Collier  in  dashing  off  a  play  called  "  Extra,"  which 
is  now  in  rehearsal.  Jack  incidentally  is  to  become  a  benedict 
in  the  near  future.  Congratulations. 

#  *  # 

AMONG  the  screen  celebs  who  are  in  New  York  from 
locations  to  talk  business  with  the  big  boys  behind 
the  glasstop  desks,  or  to  shop  or  to  search  for  new  film  mate- 
rial are  Bill  Hart,  who  is  looking  for  appropriate  stories; 
Rex  Ingram,  Alice  Terry,  Montagu  Love,  Charles  Gerrard, 
Harry  Morey,  Rubye  de  Remer,  Alice  Brady,  Diana  Allen, 
Ramon  Navarro,  Dick  Barthelmess,  Dorothy  Gish,  Juanita 
Hansen,  Alfred  Green  and  Herbert  Brenon. 

*  *  * 

BILL  FARXl'M  has  taken  up  golf.  Possessing  a  pair  of 
powerful  fists,  he  is  able  to  swing  a  mean  stroke  with  a 
two-ton  pressure.  The  Fox  star  may  be  found  most  any  after- 
noon when  the  megaphone  is  silent  chasing  the  little  white  pills 
over  the  green  of  one  of  Hollywood's  best  courses. 

*  #  » 

7  HE  many  friends  of  Joseph  W.  Farnhum  in  and  out  of  the 
*  industry  were  shocked  to  learn  of  the  death  of  his  wife, 
Alma,  on  Tuesday  of  this  week. 

#  #  * 

WE  are  all  waiting  anxiously  in  New  York  for  Dr. 
Reisenfeld's  program  which  will  include  the  Einstein 
theory  of  relativity.  According  to  all  the  publicity  "  dope," 
one  does  not  have  to  be  a  siudent  of  geometry,  calculus  and 
higher  mathematics  to  understand  what  the  learned  German 
doktor  reveals  in  his  justly  famous  theory. 


48 


Motion  Picture  News 


Hays  Action  on  Arbuckle  Brings  Criticism 

Opinions  Vary,  with  Majority  in  Favor  of  Keeping 
Permanent  Ban  on  Comedian 


FROM  all  parts  of  the  United  States  comes 
comment  on  Will  Hays'  avowal  to  give 
"  Fatty  "  Arbuckle  a  chance  to  "  come 
back "  because  of  the  comedian's  exemplary 
behavior  of  the  past  nine  months  or  more. 
These  comments  vary  from  commending  Hays 
for  the  Christian  spirit  he  has  shown  in  the 
matter  to  claiming  that  he  overturned  all  the 
good  he  has  done  since  his  connection  with 
the  industry. 

One  almost  unanimous  opinion  comes  from 
the  women  of  America.  Organized  bodies  of 
women  throughout  the  United  States  have  con- 
demned the  comedian  from  appearing  on  the 
screen.  Their  action  seems  to  be  a  more  con- 
certed one  than  that  coming  from  other 
quarters.  Church  groups  have  also  combined 
against  Arbuckle. 

Mayors  of  cities,  in  certain  instances,  have 
proclaimed  against  the  showing  of  Arbuckle 
pictures,  while  in  some  cases  city  executives 
are  inclined  to  leave  the  issue  with  the  picture- 
going  public  as  to  whether  or  not  they  will 
patronize  Arbuckle  films  as  these  films  are 
released. 

From  Los  Angeles,  the  home  of  pictures, 
comes  a  wire  from  the  correspondent  of 
Motion  Picture  News  as  follows: 

"  Hays'  statement  lifting  his  ban  on  Ar- 
buckle has  brought  a  storm  of  protest  from 
newspapers,  women's  clubs,  ministers  and 
societies.  The  Motion  Picture  Directors'  Asso- 
ciation, which  extended  an  honorary  member- 
ship to  Hays  during  his  recent  visit,  adopted 
a  resolution  at  a  special  meeting  December  22 
and  sent  the  following  wire  to  Hays: 

"  '  Under  no  circumstances  should  any  per- 
son or  persons  who  by  their  actions  have 
proven  a  menace  to  the  well  being  of  our 
industry  be  tolerated  or  excused.  The  aim 
of  this  association  is  to  exert  eevry  influence 
to  improve  the  moral,  social  and  'intellectual 
standing  of  persons  connected  with  the  pro- 
ducing business.' 

"  Mayor  Cryer  in  a  wire  to  Hays  said 
Arbuckle  films  could  not  be  shown  in  Los 
Angeles.  Local  women's  club  officers  are  ex- 
tending the  fight  to  every  section  of  the  nation. 
Ministers  are  belittling  Hays  as  the  hired  man 
to  do  the  bidding  of  producers  who  have  money 
invested  in  Arbuckle  films." 

In  reply  to  messages  from  the  Westlake 
Presbyterian  Church  and  ministers  of  Los 
Angeles  urging  him  to  reconsider  the  Arbuckle 
case,  Will  Hays  dispatched  the  following 
answer : 

"  Just  now  I  have  your  telegram  and  appre- 
ciate it.  Everything  which  I  said  last  Sunday 
night  is  reiterated  and  emphasized.  At  that 
time  I  declared  and  do  now  assert  and  have 
always  and  shall  always  insist,  '  Any  evil 
which  is  in  motion  pictures  can  be  removed 
and  all  the  good  retained  at  the  place  where 
the  pictures  are  made,  at  the  time  they  are 
made,  and  by  the  men  who  make  them,  and  no 
alibi  is  possible.'  The  purposes  of  our  Asso- 
ciation are  '  Establishing  and  maintaining  the 
highest  possible  artistic  and  moral  standard 
of  motion  picture  production  and  developing 
the  educational  as  well  as  the  entertainment 
value  and  the  general  usefulness  of  motion 
pictures.'  About  nine  months  ago  I  suggested 
to  those  who  owned  the  Arbuckle  pictures  that 
they  do  not  release  them,  but  rather  that  they 
should  give  such  consideration  to  the  matter 
as  the  condition  warranted.    This  they  did, 


Specialists  Need  Thorough 
Knowledge  of  Market 

MANY  theatre  owners  have  seriously 
taken  up  the  idea  of  catering  to  a 
particular  group  of  their  patrons 
who  demand  something  of  an  educational 
nature  along  with  their  entertainment. 
It  has  been  found  that  added  prestige 
has  been  gained  and  a  clientele  of  the 
"  thinking  "  public  built  up.  To  conduct 
such  a  department  a  thorough  knowl- 
edge of  what  the  market  offers  is  neces- 
sary. A  greater  power  of  selection  is 
assured  through  a  familiarity  of  releases. 

Harriet  Hawley  Locher,  Director,  Pub- 
lic Service  and  Educational  Department, 
Crandall  Theatres,  Washington,  D.  C, 
finds  THE  BOOKING  GUIDE  of  value 
in  her  work.  In  a  recent  letter,  Miss 
Locher  writes:  "It  (THE  BOOKING 
GUIDE)  is  going  to  be  very  useful  in 
my  department  in  getting  a  general  idea 
on  all  releases  and  giving  me  a  broader 
knowledge  of  the  pictures  to  use  in  my 
work.  I  shall  keep  it  on  file  in  my  office." 
THE  NEWS  IS  PILED  THROUGH- 
OUT THE  FIELD 


and  it  resulted  both  in  the  holding  up  of  the 
pictures  already  made  and  the  elimination  of 
Arbuckle  from  work  in  his  profession.  I  was 
sure  then  that  the  suggestion  I  made  to  them 
was  right  and  that  their  action  was  right,  and 
the  only  doubt  otherwise  at  that  time  was 
whether  or  not  we  might  be  doing  an  injustice 
to  the  individual  Arbuckle.  I  was  sure,  how- 
ever, that  we  were  not,  but  that  the  whole 
action  was  best  for  the  whole  situation  and 
best  for  him.  This  has  proven  correct,  and 
from  all  sources  has  come  the  word  that  his 
conduct  in  the  last  nine  months  has  evidenced 
an  honest  and  successful  effort  to  do  right. 
This  fact  was  one  of  the  elements,  of  course, 
in  causing  me  to  make  the  statement  I  did,  of 
which  I  again  ask  your  careful  consideration. 

"  Every  man  in  the  right  way  and  at  the 
proper  time  is  entitled  to  his  chance  to  make 
good.  It  is  apparent  that  Roscoe  Arbuckle's 
conduct  since  his  trouble  merits  that  chance. 
So  far  as  I  am  concerned  there  will  be  no 
suggestion  now  that  he  should  not  have  his 
opportunity  to  go  to  work  in  his  profession. 
In  our  effort  to  develop  a  complete  co-opera- 
tion and  confidence  within  the  industry  I  hope 
we  can  start  the  New  Year  with  no  yesterdays. 
Live  and  let  live  is  not  enough;  we  will  try  to 
live  and  help  live. 

"  This  is  no  reinstatement  of  Arbuckle  nor 
any  attempt  to  reinstate  him.  Neither  you 
nor  I  can  do  that.  This  is  simply  a  declaration 
that  I  shall  not  stand  in  the  way  of  this  man 
having  his  chance  to  go  to  work  and  make  good 
if  he  can.  I  neither  sponsor  him  nor  stand  in 
his  way,  but  in  a  spirit  of  Christian  charity 
and  American  fair  play  I  propose  that  as  far 
as  I  am  concerned  he  shall  have  his  chance, 
and  I  am  sure  that  we  are;  doing  the  right 
thing  to  accomplish  the  greatest  good  in  the 
end  if  we  practice  what  we  preach,  and,  in  all 
humility,  strive  to  live  and  help  live  as  well 
as  live  and  let  live.  I  offer  no  apology  for 
the  statement  and  neither  do  I  presume  to 
insist  that  my  ideas  should  be  accepted  by 
others,  but  I  am  sure  that  in  your  considera- 
tion of  the  matter  you  will  not  be  unmindful 


of  the  words  of  Him  who  first  taught  us  to 
forgive.  That  there  will  be  some  misunder- 
standing of  the  "motive  of  the  statement  until 
all  of  the  problems  are  worked  out,  I  have  no 
doubt,  but  it  is  eternally  right,  and  while  I 
shall  deeply  regret  any  misunderstandings, 
yet  from  my  knowledge  of  the  whole  situation 
I  know  it  is  right  and  I  am  content. 

(Signed)  "Will  H.  Hats." 
The  National  Board  of  Review  is  among 
those  taking  the  stand  that  the  matter  of 
Arbuckle  pictures  is  one  that  is  strictly  up 
to  the  public,  and  his  return  to  the  films  can 
be  decided  only  by  the  public. 

A  statement  from  this  board  follows : 
"  The  National  Board  is  still  of  the  opinion 
that  Mr.  Arbuckle  having  been  tried  by  a  jury 
of  his  peers  and  found  innocent  of  the  charge 
brought  against  him,  justice  demands  he  should 
be  allowed  to  go  before  the  bar  of  public 
opinion.  The  National  Board  is  still  of  the 
firm  conviction  that  it  is  for  public  opinion, 
and  public  opinion  alone,  to  accept  or  refuse 
Mr.  Arbuckle  as  a  public  entertainer." 

The  soundness  of  this  attitude  of  the 
National  Board  is  fully  upheld  by  the  con- 
flicting opinion  in  regard  to  the  matter  of 
Mr.  Arbuckle's  return  to  the  screen  which  is 
rushing  in  from  all  parts  of  the  country.  The 
general  public's  feelings,  needs  and  wishes 
constitute  the  only  criterion  which  can  safely 
be  considered  as  adequately  expressing  the 
situation." 

"  The  National  Board  holds  no  brief  for 
Mr.  Arbuckle  personally — the  fact  remains 
that  his  pictures  have  been  consistently  free 
from  questionable  matter.  We  are  glad  that 
the  public,  the  club  women  of  the  country 
are  so  alive  to  their  power  to  formulate  and 
express  a  verdict,  which  when  it  is  rendered 
will  unquestionably  reflect  wholesome  minded- 
ness  and  the  justice  to  which  every  one  is 
entitled." 

From  St.  Louis  comts  the  following: 

"  The  Committee  of  Fifty,  an  organization 
comprising  reform  associations  of  every  de- 
nomination in  St.  Louis,  has  announced  that 
it  will  again  endeavor  to  put  through  reform 
bills  defeated  at  the  last  session  of  the  state 
legislature,  including  censorship  of  moving 
pictures.  The  new  legislature  convenes  at 
Jefferson  City  in  January. 

"  The  St.  Louis  Church  Federation,  a 
Protestant  organization,  through  its  executive 
secretary,  Rev.  A.  H.  Armstrong,  has  sent 
appeals  to  similar  bodies  in  the  forty  principal 
cities  of  the  country  asking  that  they  unite 
in  a  drive  against  the  Arbuckle  films.  En- 
closed in  the  letters  are  copies  of  a  telegram 
sent  to  Rev.  Charles  S.  MacFarland  of  New 
York,  general  secretary  of  the  Federal  Coun- 
cil of  Churches  of  Christ  in  America,  protest- 
ing against  the  exhibition  of  Arbuckle  films. 

"  Rev.  Lansing  F.  Smith,  chairman  of  the 
Committee  of  Fifty,  said :  '  We  are  absolutely 
opposed  to  the  reappearance  of  the  Arbuckle 
films.  I  approve  of  the  first  order  of  Hays, 
and  I  can  not  understand  why  the  second  order 
undoing  everything  of  the  first  was  issued.' " 

Commenting  on  the  Arbuckle  reinstatement, 
Charles  A.  McMahon,  director  of  the  Motion 
Picture  Bureau  of  the  National  Catholic  Wel- 
fare Council,  and  a  member  of  the  Executive 
Committee  on  Public  Relations  organized  by 
Mr.  Hays  to  cooperate  with  the  motion  picture 


January  6 ,  192s 


49 


industry,  gave  out  the  following  statement,  in 
part : 

"  The  announcement  of  Arbuckle's  reinstate- 
ment by  Mr.  Hays  comes  as  a  decided  shock 
to  those  who  had  been  led  to  believe  that  there 
was  no  longer  any  room  in  the  motion  picture 
industry  for  persons  of  the  Arbuckle  type.  I 
feel  that  Mr.  Hays  has  misjudged  the  temper 
of  the  American  people  if  he  thinks  they  will 
agree  with  his  action  in  the  Arbuckle  case. 
Mr.  Hays  and  his  employers  are  guilty  not 
only  of  an  error  of  judgment  which  is  certain 
to  arouse  widespread  condemnation,  but  are 
likewise  guilty  of  failing  to  keep  faith  with 
the  American  people  in  making  good  on  the 
incorporated  aims  and  purposes  of  the  Na- 
tional Association  of  Motion  Picture  Pro- 
ducers and  Distributors — as  frequently  re- 
peated by  Mr.  Hays — namely,  1  to  elevate  the 
moral  and  artistic  standards  of  the  screen/ 

"  The  Motion  Picture  Bureau  of  the  Na- 
tional Catholic  Welfare  Council,  while  af- 
filiated with  the  Committee  on  Public  Relations 
formed  some  time  ago  to  cooperate  with  the 
motion  picture  industry  to  elevate  the  standard 
of  the  screen,  condemns  tins  decision  to  rein- 
state Arbuckle  and  will  call  upon  its  affiliated 
organizations  of  Catholic  men  and  women  to 
work  in  their  respective  communities  through- 
out the  United  States  to  prevent  the  showing 
of  the  Arbuckle  films." 

Mr.  Hays  has  stated  to  members  of  the 
Public  Relations  Committee : 

"  My  statement  is  not  a  reinstatement  of 
Arbuckle.  It  is  simply  that  I  will  not  in  this 
position  which  I  occupy  longer  autocratically 
stand  in  the  way  of  this  man  having  a  chance 
to  go  to  work  in  some  capacity  in  the  motion 
picture  industry  and  make  good  if  he  can. 
There  are  no  plans  whatever  for  the  release 
of  the  films  already  made.  Mr.  Schenck,  who 
will  employ  Mr.  Arbuckle,  is  a  member  of 
our  Association  and  in  determining  just  what 
he  will  do  with  Mr.  Arbuckle  he  will,  of  course, 
consult  us.  The  whole  matter  will  be  carefully 
considered  in  all  its  phases  by  those  who  are 
interested  in  it." 

District  of  Columbia  Commissioner  Oyster 
intends  to  await  developments  before  taking 
any  action  on  the  Arbuckle  reinstatement, 
pending  a  crystallization  of  public  opinion. 
"  On  one  hand,  I  have  a  great  respect  for  Will 
Hays'  judgment.  On  the  other,  I  want  to 
serve  the  people  of  the  District,  and  I'm  going 
to  do  my  utmost  to  carry  out  their  wishes." 

One  of  the  National  Educational  Associa- 
tion protests  to  Hays  took  the  stand  that  the 
actor  on  the  screen  was  an  idolized  teacher, 
and  that  the  Arbuckle  background  was  too 
notorious  to  permit  his  return.  Miss  Mac- 
Gregor,  of  Minneapolis,  now  in  Washington, 
said  that  she  spoke  for  half  a  million  teachers 
of  20,000,000  American  school  children,  and 
although  appreciative  of  film  co-operation  in 
producing  child  photoplays,  they  resented  the 
tendency  shown  in  the  reinstatement  of 
Arbuckle  in  view  of  his  unsavory  past. 

Milwaukee  exhibitors,  members  of  the  Wis- 
consin Exhibitors  Association,  in  a  meeting 
have  taken  action  in  the  matter  of  the 
"  pardon  "  of  Arbuckle.  Following  the  meet- 
ing, Walter  J.  Bauman,  executive  secretary, 
made  the  following  statement  in  part :  "  Will 
Hays  means  nothing  to  us.  He  represents 
the  producers  and  the  distributors  of  films, 
but  does  not  represent  in  any  way  the  wishes 
or  attitude  of  the  exhibitor,  the  theatre  owner 
who  shows  the  film,  and  is  therefore  in  direct 
contact  with  the  public.  We  do  not  feel  that 
he  should  arrogate  to  himself  the  power  to 
speak  for  the  entire  industry,  as  is  his 
custom." 


Mayor  Samuel  Lewis  Shank  of  Indiana- 
polis through  the  newspapers  has  asked  local 
exhibitors  to  refrain  from  showing  Fatty 
Arbuckle  pictures. 

He  said  he  had  "  something  up  his  sleeve  " 
to  force  exhibitors  to  comply  with  his  wishes, 
if  they  would  not  heed  the  request. 

Gustav  G.  Schmidt,  president  of  the  Motion 
Picture  Theatre  Owners  of  Indiana,  said: 

•'  The  association  went  on  record  some  time 
ago  as  not  favoring  the  showing  of  Arbuckle 
films  in  Indiana." 

Although  the  Arbuckle  films  are  not  under 
police  ban  in  Providence,  R.  L,  there  is  some 
doubt  as  to  whether  his  pictures  will  be  shown. 
Sol  Braunig,  manager  of  the  Modern  theatre, 
booking  agent  for  the  Providence  theatres 
which  have  the  exclusive  rights  to  Arbuckle 
films,  declares  if  public  sentiment  is  against 
the  Arbuckle  film  it  will  not  be  displayed  so 
long  as  he  has  anything  to  do  with  it. 

Mrs.  Robert  E.  Newton,  president  of  the 
Providence  Diocese,  National  Council  of 
Catholic  Women,  admits  she  used  to  enjoy 
Arbuckle  pictures,  but  adds  "  I  do  not  think 
that  Arbuckle  is  a  proper  person  to  go  before 
the  public  now." 

Mrs.  Caesar  Misch,  president  of  the  Rhode 
Island  Federation  of  Women's  Clubs,  feels 
that  Mr.  Hays  has  made  a  mistake.  "  Curi- 
osity will  be  stimulated,  and  curiosity  regard- 
ing barred  subjects  is  the  besetting  sin  of 
youth." 

Mrs.  Charles  J.  Fletcher,  in  charge  of  the 
better  film  movement  among  women's  clubs 
of  the  state,  believes  that  the  verdict  rests 
with  the  public.  "  I  do  not  believe  in  pushing 
a  person  down.  If  a  man  shows  his  willing- 
ness to  do  better  after  a  misstep,  he  should  be 
given  a  chance." 

Arbuckle  films  are  not  to  be  shown  in  the 
theatres  of  Albany,  Schenectady  and  Troy 
unless  patrons  make  a  direct  demand  for  them. 
This  is  the  statement  made  by  George  W. 
Roberts,  of  Albany,  president  of  the  The- 
atrical Managers  Association  of  that  city. 

Harrisburg  motion  picture  exhibitors  say 
the\  will  be  governed  by  the  action  of  the 
Eastern  Pennsylvania,  South  Jersey  and  Dela- 
ware branches  of  the  Motion  Picture  Theatre 
Owners  of  America,  which  met  in  Philadelphia 
and  decided  that  no  "Fatty"  Arbuckle  films 
will  be  shown  until  and  unless  there  is  a  public 
demand  for  them. 

Mayor  Hoverter,  of  Harrisburg,  when  asked 
whether  he  would  recommend  a  ban  on 
Arbuckle  films,  said  he  was  too  busy  with  the 
coal  shortage  question  to  give  any  considera- 
tion to  the  subject  of  Arbuckle. 

Mayor  Marshall  A.  Chase,  of  Lebanon,  Pa., 
has  expressed  opposition  to  the  showing  of 
Arbuckle  films  in  that  city.  Lebanon  motion 
picture  exhibitors  will  soon  meet  to  agree  on 
a  policy  to  govern  them  in  their  attitude  to- 
ward Arbuckle. 

The  Virginia  Board  of  Censors,  whose 
broad-minded  conception  of  censor  duty  has 
been  very  satisfactory  to  the  industry,  has 
announced  through  Chairman  Evan  R.  Ches- 
terman  that  when  an  application  for  the 
Arbuckle  pictures  is  made,  each  picture  will 
be  considered  on  its  merits.  "  Arbuckle,"  he 
said,  "  was  cleared,  therefore,  there  no  longer 
is  any  bar  to  approval  of  his  film  comedies  in 
Virginia." 

Mrs.  J.  W.  Frizzel.  president  of  the  District 
Federation  of  Women's  Clubs  in  Washington, 
entirely  disapproves  of  the  reinstatement  of 
Arbuckle.  "  Of  course,"  she  said,  "  the  only 
Christian  spirit  is  to  give  everyone  a  chance 
to  reform  and  live  a  better  life,  but  it  is  too 


soon  after  the  Arbuckle  affair  to  allow  him  to 
return  to  the  motion  pictures  as  a  leading 
character.  Clubwomen  of  this  country  will 
resent  this  and  voice  their  protests  in  groups, 
and  individually.  I  feel  that  it  will  not  be 
possible  to  show  these  films  in  communities 
where  there  are  mothers  who  have  the  welfare 
of  their  young  sons  and  daughters  at  heart." 

Mrs.  Basil  Manly,  vice  president  of  the 
District  of  Columbia  League  of  Women 
Voters,  said  that  the  women  of  the  country  did 
not  hesitate  to  express  themselves  at  the  time 
of  the  trial,  when  many  resolutions  were 
passed  against  his  pictures  being  shown 
throughout  the  country.  "  After  all,"  she  said, 
"  someone  in  this  group  of  motion  picture 
directors  is  going  to  have  a  hard  job  to  face 
these  women  down.  The  women  of  the  coun- 
try hold  the  purse-strings  and  dole  out  the 
movie  money  to  their  families.  Bringing 
Arbuckle  back  is  an  affront  to  the  women  who 
expressed  themselves  on  the  matter." 

Mr-.  Faber  Stevenson,  chairman  of  the  mo- 
tion picture  committee  of  the  District  of 
Columbia  Federation  of  Women's  Clubs,  said : 
"  It  is  up  to  the  American  public.  No  man 
can  say  who  may  and  who  may  not  be  in  pic- 
tures for  the  public  to  see.  It  is  all  right  for 
Arbuckle  and  those  in  charge  to  say  that  he  is 
coming  back,  but  it  is  up  to  the  American 
public  to  see  that  he  does  not  come  back.  He 
should,  of  course,  have  his  chance  if  he  is 
anxious  to  make  good,  but  not  as  a  star.  Let 
him  advance,  step  by  step,  to  prove  his  merit." 

There  will  be  no  showing  of  the  "  Fatty  " 
Arbuckle  films  in  Meriden,  Conn.,  according 
to  the  statement  of  Mayor  Henry  T.  King. 
In  this  ruling  the  mayor  is  upheld  by  the  two 
women  members  of  the  Picture  Censor  Com- 
mission, while  the  two  male  members  of  the 
commission  believe  that  the  films  in  question 
should  be  allowed. 

Commenting  on  the  prospective  return  of 
Arbuckle  to  the  screen,  Mayor  J.  C.  Dahlman 
of  Omaha  said  that  no  official  intervention 
would  be  imposed.  He  believes  that  the  pub- 
lic should  decide  whether  it  wants  the 
comedian  back. 

A.  R.  Pramer,  president  of  the  Motion  Pic- 
ture Theatre  Owners  Association  of  Nebraska 
and  Iowa  and  a  member  of  the  board  of  direc- 
tors of  the  National  Association,  addressing  a 
meeting  of  women  and  ministers  announced 
that  exhibitors  of  his  state  organizations  will 
not  open  their  doors  again  to  Arbuckle  films. 

F.  J.  Mc Williams,  president  of  the  Wiscon- 
sin Theatre  Owners  Association,  has  declared 
positively  that  Arbuckle  films  will  not  be 
booked  by  members  of  the  association. 

"  The  Wisconsin  Theatre  Owners  Associa- 
tion cannot  afford  to  let  an  actor  of  Arbuckle"? 
starup  step  quietly  back  into  his  place  in  the 
public  eye,"  said  Mr.  McWilliams.  "  It  would 
mean  that  any  other  screen  star  mixed  up  with 
a  disgusting  scandal  could  hope  for  just  as 
much  leniency,  and  would  therefore  be  estab- 
lishing a  bad  precedent." 

"We  have  been  deceived  by  Will  H.  Hays. 
Hays  promised  the  women  gathered  at  the 
national  convention  of  federated  clubs  in 
Chautauqua  last  summer  that  Arbuckle  would 
not  be  permitted  to  reappear  in  films.  He  has 
reversed  himself,"  said  Mrs.  Charles  Sieges- 
mond,  chairman  of  moving  picture  committee 
of  the  Buffalo  Federation  of  Women's  Clubs. 

"  I  was  shocked  when  I  learned  that 
Arbuckle  was  to  be  permitted  to  return  to  the 
screen.  I  do  not  think  that  such  a  step  would 
be  wise.  We  want  our  children  to  see  and  to 
absorb  only  that  which  is  best  in  pictures." 
said  Mrs.  E.  J.  Howe,  president  Buffalo 
Mothers'  Club. 


50 


Motion  Picture  News 


:|IIUHII!IIIIIIIIIII!!UI!!I!II]I!«  ' ' 


I  Mr.,  Mrs.  and  Miss  Average-Citizen's  Opinion! 

piiiiiiniiiiiNiiiiiiiiiNiiimiiiiiiiiuiiiiiiiiiiiiNiiiiiiimy^  I 


AS  a  result  of  the  wave  of  public  agita- 
tion and  newspaper  comment  which 
followed  on  the  heels  of  the  announce- 
ment by  Will  Hays  that  Roscoe  (Fatty)  Ar- 
buckle  was  free  to  return  to  the  screen  if  he 
could,  so  far  as  he  (Will  Hays)  was  concerned, 
Motion  Picture  News  last  Saturday  wired 
each  of  its  correspondents  throughout  the 
country  to  go  out  and  interview  ten  persons, 
chosen  absolutely  at  random,  getting  an  ex- 
pression of  their  opinion  as  to  Arbuckle's 
return. 

The  ten  persons  interviewed  were  to  include 
five  men  and  five  women,  and  persons  con- 
nected with  the  motion  picture  industry  were 
to  be  barred.  It  was  hoped  in  this  way  to  get 
a  representative  consensus  of  public  opinion 
that  would  be  of  great  interest  to  those  in  the 
industry. 

Returns  in  this  "  straw  vote  "  have  been  re- 
ceived from  fourteen  cities  to  date,  and  are 
presented  below  in  alphabetical  order.  In 
eases  where  less  than  ten  opinions  are  pre- 
sented under  a  city,  the  correspondent  has  sent 
in  less  than  ten.  In  no  case  has  the  News 
exercised  any  censorship  or  selection,  and  each 
opinion  is  printed  here  just  as  it  was  recorded 
bv  the  correspondent. 

Albany,  N.  Y. 

An  elderly  woman :  I  would  not  only  refuse 
to  see  any  film  in  which  Arbuckle  appears, 
but  I  would  remain  away  from  that  theatre 
for  all  time.  To  my  way  he  is  little  short  of 
a  murderer,  and  no  good  can  come  from  show- 
ing any  such  personage  on  the  screen. 

A  business  man:  I  hardly  think  the  screen 
has  any  place  for  such  types  as  Arbuckle  has 
shown  himself  to  be.  His  life  apparently  was 
as  low  as  his  comedies,  and  I  certainly  would 
not  spend  so  much  as  a  cent  to  see  any  of  his 
pictures. 

A  salesgirl:  Give  him  a  chance.  He  is  the 
victim  of  circumstances.  Simply  because  he 
erred  once,  it's  no  sign  that  he  should  be  kept 
from  his  profession  for  all  times. 

A  housewife:  Don't  talk  of  elevating  the 
motion  pictures  when  they  would  allow  such 
men  as  Arbuckle  to  be  flaunted  before  us.  To 
my  way  of  thinking,  Arbuckle's  pictures  were 
always  poor  comedies,  requiring  neither 
cleverness  nor  brains  and  simply  showing  a 
mushy  man  who  later  on  revealed  to  us  just 
what  he  was.  I  never  want  to  see  Arbuckle 
again  on  the  screen. 

A  middle-aged  woman :  To  me  Arbuckle  is 
disgusting.  He  thought  that  money  could  do 
everything.  Apparently  it  did  save  his 
neck,  but  I  am  never  going  to  pay  money  to 
see  a  man  whose  life  outside  of  the  screen 
was  such  as  was  revealed  by  the  newspapers. 
The  sooner  we  get  such  characters  off  the 
screen  the  sooner  we  will  get  rid  of  censor- 
ship and  its  hampering  influences  on  our  best 
authors  and  directors. 

A  railroad  man :  Give  him  another  chance. 
I  think  the  newspapers  only  told  one  side  of 
the  ease,  and  never  Arbuckle's. 

A  business  man :  Let's  have  clean  comedies 
by  clean  people. 

Principal  of  school :  Arbuckle  should  have 
more  sense  than  try  to  force  himself  upon  the 
public.  Let  him  get  some  other  work.  Per- 
haps it  will  not  pay  him  so  well,  but  any 
pecuniary  loss  should  be  checked  up  by  the 
man  whose  indiscretions  brought  it  about. 

Street  car  conductor:  Why  not  leave  it  to 


the  general  public  and  let  it  decide  by  either 
attending  or  staying  away  from  theatres  show- 
ing Arbuckle  pictures? 

A  stenographer:  Arbuckle's  films  were  not 
objectionable,  but  he  should  show  better  taste 
tlian  try  to  come  back  to  pictures. 

Atlanta,  Ga. 

A  young  flapper  (who  says  she  occupies  a 
clerical  position  in  an  uptown  office) :  Ar- 
buckle pictures  decidedly  should  not  be  re- 
leased, and  that  she  for  one,  would  not  look 
at  one  he  appeared  in. 

A  mother :  Of  course,  my  opinion  is  founded 
only  on  the  newspaper  stories,  but  from  these 
it  is  my  belief  that  Arbuckle's  character  is  of 
a  very  low  level,  and  I  do  not  believe  that 
after  the  publicity  which  was  given  this  case 
he  should  be  allowed  to  return  to  a  profession 
that  has  such  a  following  of  young  girls  and 
children,  and  personally  my  daughter  can 
never  go  to  see  one  of  his  pictures,  and  I 
myself  shall  not. 

A  young  college  student :  Is  more  generous 
in  passing  judgment  and  thinks  that  his  pic- 
tures should  be  released,  basing  his  belief  on 
a  "  square  deal  for  every  man." 

A  young  newspaper  man :  Is  still  more  gen- 
erous and  thinks  that  the  pictures  should  be 
released.  For,  he  says,  it  is  only  the  publicity 
which  has  been  attached  to  this  case  that  has 
made  it  worse  than  others,  which  occur  every7 
day  everywhere.  Of  course,  those  that  don't 
want  to  see  them  don't  have  to.  Arbuckle's 
pictures  have  always  furnished  clean,  whole- 
some amusement,  which  is  something  that  can- 
not be  said  of  quite  a  few  of  our  present  day 
luminaries. 

Baltimore,  Md. 

Housewife :  I  don't  think  Arbuckle  should 
be  allowed  to  return  to  the  films.  His  very 
appearance  is  bound  to  have  an  unwholesome 
effect,  even  though  the  films  themselves  may 
be  perfectly  proper. 

Stenographer:  I  shouldn't  go  out  of  my  way 
to  avoid  an  Arbuckle  film,  although  I  shouldn't 
go  out  of  my  way  to  see  one.  Really  I  can't 
see  much  difference  one  way  or  the  other. 

Stenographer:  Personally  I  shouldn't  care 
to  see  an  Arbuckle  film.  I  don't  think  people 
want  him — they're  through  with  him. 

Housewife :  Why  shouldn't  he  come  back  if 
he  can?  I  don't  believe  the  man  was  respon- 
sible for  that  girl's  death  anyhow. 

Student :  Arbuckle  comedies  ought  not  to 
be  taken  away  just  because  Arbuckle,  the  man, 
has  been  in  trouble. 

Lawyer:  No  man  ought  to  be  deprived  by 
any  arbitrary  force  from  seeking  to  make  a 
living.  Personally  I  don't  see  that  Arbuckle's 
private  life  should  have  anything  to  do  with 
his  public  one.  It  is  not  allowed  to  in  other 
cases  of  scandal. 

Clerk:  Let  him  come  back — if  he  can.  I 
don't  believe  he  can.  People'll  be  thinking  of 
the  Rappe  case.    His  work  won't  get  over. 

Clerk:  I  wouldn't  mind  seeing  him  particu- 
larly, but  I  wouldn't  care  to  have  my  wife  go. 

Clerk:  Arbuckle  has  had  a  tough  time.  I'd 
be  glad  to  see  him  on  the  screen  again. 

Real  estate  dealer:  If  everybody  was  like 
me,  they'd  .be  too  much  disgusted  with  Ar- 
buckle to  want  to  see  him  on  the  screen. 

Bridgeport,  Conn. 

Police  official :  I  have  no  objections.  They 
are  all  funny  pictures  that  Arbuckle  appears 


in,  and  the  public  seems  to  like  them.  If  the 
public  wants  them,  it  should  have  them.  This 
great  big  public  of  ours  should  have  something 
to  say  about  the  matter. 

Corporation  counsel :  It  seems  to  me  that  a 
man's  personal  character  can  be  differentiated 
from  his  professional  character,  particularly 
so  in  Arbuckle's  case,  as  his  pictures  are  de- 
signed purely  for  amusement  and  not  for  edu- 
cational purposes.  If  the  people  enjoy  his 
pictures  I  don't  see  where  they  would  do  any 
harm.  Mr.  Hays  has  pardoned  him;  I  believe 
the  people  should  give  him  an  opportunity  to 
earn  a  living  at  his  profession. 

Buffalo,  N.  Y. 

A  minister :  I  have  no  hesitation  in  asserting 
that  a  man  with  the  ability  to  entertain  the 
public  as  Roscoe  Arbuckle  can,  should  be 
allowed  to  come  back  and  give  the  people  the 
benefit  of  his  talent,  providing  that  he  keeps 
free  from  future  moral  entanglements. 

A  bond  salesman :  It's  perfectly  all  right. 
There's  no  reason  why  he  should  not  come 
back. 

A  manufacturer:  Don't  let  him  come  back. 
I  wouldn't  let  my  children  go  to  see  him. 

An  oil  man :  I  am  decidedly  opposed  to 
Arbuckle's  return  to  the  screen.  The  re-estab- 
lishment as  a  screen  idol  of  this  man  after  the 
sensational  episode  he  was  mixed  up  in  would 
be  a  very  bad  thing  for  the  young  •people 
who  are  inclined  to  worship  screen  stars  to 
a  certain  degree. 

A  financier:  There  has  been  too  much  noise 
on  the  question.  The  films  should  have  been 
shown  and  then  let  the  public  decide  if  they 
were  to  be  continued. 

A  prominent  clubwoman :  I  am  surprised 
that  Mr.  Hays  has  returned  Arbuckle  to  the 
screen.  I  am  opposed  to  his  appearance 
locally,  and  I  am  sure  that  our  club  will  join 
with  others  to  prevent  his  pictures  being 
shown  in  this  city. 

Cincinnati,  Ohio 

A  shoe  worker :  Not  greatly  interested  either 
way;  would  not  object  to  seeing  Arbuckle's 
return. 

Horseshoer :  Opposed  to  his  return ;  has  fol- 
lowed case  in  the  newspapers,  and  seemed  to 
be  influenced  by  views  expressed  by  church. 

Physician :  Opposed  to  his  return ;  "  what 
we  need  is  a  few  more  such  characters  barred 
from  the  films,"  was  his  comment. 

Expressman :  "  Fatty  "  was  acquitted  at  his 
trial,  and  I  believe  he  should  be  given  another 
chance;  then  if  he  does  not  go  straight  he 
should  be  barred  absolutely. 

Lawyer:  Insisted  that  there  should  be  an 
absolute  divorce  between  professional  and 
private  life.  "  There  are  plenty  of  men  who 
have  been  more  profligate  than  Arbuckle,  but 
they  have  been  able  to  '  get  away  with  it,' "  he 
said.  "  We  don't  refuse  to  read  an  author's 
books,  because  of  a  scandal  in  which  he  has 
been  involved;  why  take  a  determined  stand 
against  the  actor  ?  If  his  pictures  entertain 
me,  I  don't  care  what  his  private  life  or 
opinions  may  be.  I  go  to  the  theatre  to  be 
entertained,  and  as  long  as  a  comedian's  pic- 
tures entertain  me  I'm  willing  to  pay  money 
to  see  them.  He,  personally,  may  be  behind 
the  bars  for  all  I  care;  it's  his  pictures  I'm 
interested  in,  not  him.  It  is  unjust  both  to 
him  and  to  the  company  handling  his  pictures 
to  bar  them  from  the  screen." 


January  6  ,  1923  51 

■muimmiiiuuiuiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiira   naiHmiiMiujtiniM^  tmniniimin  iiiiiiiiiiiiiiiiiii.iiiiiiiiiiiiiiiuaitiiiiiiiiiiirg 

jn  Arbuckle's  Contemplated  "Come-Back"  \ 


iiiiiiiiiiiiiiiiiitiiiniiiiiiimiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim  iiiiiiiiiiiiiiiiimiiiiiniiiiiiiiiiii  11  iiiiiiiii;::iiiiiiiniiiiiiiiiimii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiii!iiii»   vmm 


■anaiiuniiiiiiiiiiiiiiiiiiiiiiiiii 

Stenographer:  Liked  his  pictures,  and 
would  like  to  see  more  of  them.  Expressed 
the  opinion  that  "  the  woman  was  as  much 
to  blame  as  the  man." 

Manicurist:  Feels  that  he  should  be  given 
another  chance. 

Student:  Absolutely  opposed  to  his  return; 
feels  that  it  would  be  particularly  bad  to  show 
his  pictures  to  children,  on  the  ground  that 
it  would  be  countenancing  immorality. 

Housewife,  also  a  clubwoman  :  Willing  to  give 
him  another  chance ;  feels  that  Hays  was  right 
in  barring  him  at  the  beginning.  "  If  Mr. 
Hays  feels  that  Arbuckle  should  be  given  an- 
other chance,  let  it  go  at  that.  Mr.  Hays 
probably  knows  more  about  Arbuckle  than  I 
do,  and  I'd  be  willing  to  let  his  judgment 
stand.  Undoubtedly  Arbuckle  has  learned  a 
good  lesson.  He  would  hardly  stray  from 
the  '  straight  and  narrow '  again  in  the 
future." 

Housewife:  Opposed  to  his  return,  appar- 
ently on  moral  grounds.  Did  not  give  definite 
reasons  when  pressed ;  feels  that  a  man  who 
has  acted  as  he  did  "  should  be  barred. 

Cleveland,  Ohio 

A  broker :  That  Arbuckle  has  a  right  to  an- 
other chance  and  that  it  is  up  to  the  public 
now  either  to  condemn  him  or  to  support  him. 

A  prominent  judge:  Thinks  that,  from  the 
standpoint  of  the  motion  picture  business,  it  is 
highly  undesirable  for  Arbuckle  pictures  to 
be  exploited  on  the  ground  that  the  public  will 
think  it  presumptuous  for  the  producers  to 
offer  him  as  an  entertainer.  This  judge  feels 
that  an  audience  will  take  it  as  a  personal 
reflection  on  its  own  moral  standards  if  it 
attends  any  Arbuckle  films,  and  that  whatever 
stigma  may  exist  in  the  case  of  the  Arbuckle 
pictures  is  apt  to  spread  to  other  motion 
picture  productions.  From  a  personal  stand- 
point he  thinks  the  comedian  should  have  a 
chance  to  come  back,  but  that  it  would  be  a 
poor  business  move. 

College  students:  Expressed  the  opinion  that 
Arbuckle  had  paid  enough,  and  that  he  should 
come  back  to  the  screen. 

Local  manufacturer:  Says  let  him  try  it 
again.  He  was  a  good  entertainer.  If  the 
public  still  enjoys  his  comedy,  it  is  up  to  the 
public  to  decide. 

A  leading  physician :  Stated  as  his  opinion 
Arbuckle  should  have  another  chance.  But 
only  if  the  newspapers  will  co-operate  with 
the  producer  of  his  pictures  and  not  keep  on 
re-hashing  the  Arbuckle  scandal  every  time  a 
picture  is  released.  Bringing  up  the  scandal 
for  public  airing  has  a  bad  effect  on  the  ado- 
lescent audience,  and  gives  added  stimulus  to 
the  morally  weak. 

A  prominent  woman  in  civic  and  club  work : 
Says  by  all  means  give  Arbuckle  another 
chance.  But  give  him  a  chance  in  some  other 
industry,  or  in  some  other  branch  of  the 
motion  picture  industry.  He  has  proven  him- 
self unable  to  cope  with  the  temptations  which 
his  profession  offer.  To  reclaim  him  he  should 
not  be  placed  amid  those  same  temptations. 
It  would  be  an  injustice  to  the  man,  because 
he  has  been  shown  to  be  unfit  for  that  sort 
of  life.  On  the  same  principle,  I  do  not  think 
that  a  banker  who  has  gone  wrong  should 
return  to  the  banking  business.  People  go 
wrong  because  they  are  not  equipped  to  meet 
the  demands  of  their  job.    Arbuckle  was  un- 


equal to  the  demands  of  his  job  as  comedy 
king.  It  is  an  injustice  to  put  him  back  in 
the  same  surroundings  and  expect  him  to 
come  up  to  requirements. 

A  woman  in  public  life:  Fails  to  see  how 
Arbuckle  can  ever  seem  funny  again,  but 
thinks  he  should  have  a  try  at  it  if  he  wants  it. 

Detroit,  Mich. 

Efficiency  man,  automobile  factory:  Cer- 
tainly not;  should  never  be  shown.  The  wide 
publicity  of  a  well-known  picture  star  exerts 
a  vast  indirect  influence,  especially  on  the 
young,  and  their  (the  stars')  lives  should 
therefore  be  clean.  Personally,  never  enjoyed 
Arbuckle's  films,  considered  man's  personality 
too  gross  and  sophisticated  to  be  really  funny. 

Foreman  automobile  factor}':  We've  had 
plenty  of  Arbuckle  and  all  that  dirt.  The 
pictures  might  be  mirth-provoking  on  the  sur- 
face, but  the  man  back  of  them  had  better 
keep  off  the  screen.  Why  try  to  kill  the 
industry  by  forcing  such  people  on  the  public1? 
That  would  be  what  would  happen. 

Teacher  of  ballet :  The  man  ought  to  be 
allowed  to  get  an  inconspicuous  job  where  he 
can  earn  a  living  if  he  needs  to.  But  to  allow 
him  to  come  back  and  re-occupy  the  position 
which  he  formerly  held  puts  too  cheap  a  price 
on  morality,  besides  being  a  bad  example  to 
the  youth  of  the  country. 

Indianapolis,  Ind. 

Receiving  clerk  in  department  store:  I  don't 
blame  Arbuckle  as  much  as  I  do  the  woman 
involved  in  the  case.  The  Hollywood  people 
are  a  pretty  rough  bunch,  anyway.  "  Fatty  " 
ought  not  be  treated  any  worse  than  the  others. 

Elevator  operator:  Will  Hays'  action  was 
a  good  thing.  I  think  Lew  Shank  (mayor  of 
Indianapolis,  who  said  he  would  not  permit 
showing  of  Arbuckle  pictures)  ought  to  stop 
rotten  shows  and  let  clean  pictures  like 
Arbuckle's  alone. 

President  of  an  engineering  company:  I 
admire  Will  Hays,  but  I  think  he  has  made 
a  mistake. 

Laborer:  Since  Arbuckle  has  been  out  of 
the  movies  I  think  it  would  be  a  good  thing 
to  keep  him  off. 

President  of  board  of  directors  of  a  street 
railway  system :  The  question  involves  more 
than  the  Arbuckle  case.  It  is  up  to  the  public 
whether  it  discriminates  against  him.  The  pub- 
lic must  become  educated  so  that  it  will 
patronize  the  fine  things  and  let  the  others  go. 

Girl  stenographer:  There  is  no  reason  for 
discarding  his  pictures  when  others  who  are 
just  as  bad  are  allowed  to  show  their  pictures. 

Girl  stenographer:  Arbuckle  is  one  who  was 
unfortunate  enough  to  be  caught.  Other 
people  out  there  are  just  as  bad  as  he  is. 
There  is  no  reason  for  killing  him  while  the 
others  live. 

Housewife :  Give  Arbuckle  a  chance.  I 
don't  think  he  will  ever  be  as  popular  as  he 
was,  though,  because  folks  will  be  thinking 
about  his  history  when  he's  being  funny  on 
the  screen. 

Department  store  clerk :  I  don't  think  he 
should  be  permitted  to  return  to  pictures. 

Manicurist :  He's  a  really  funny  comedian 
and  we  all  like  to  laugh.  If  he  makes  a  lot  of 
us  forget  our  troubles  in  the  future  maybe 
we  can  forget  his. 


St.  Louis,  Mo. 

A  machinist's  helper:  Personally,  I  will  go 
to  see  "  Fatty,"  but  I  think  Hays  pulled  a 
boner,"  as  he  has  given  the  fanatics  some- 
thing more  to  rave  about.  I  am  afraid  that  it 
may  hurt  the  movies.  But  it  won't  make  any 
difference  to  me. 

A  girl  stenographer:  I  don't  see  why  Mr. 
Hays  had  to  revive  that  matter.  It  was 
dropped  some  time  ago.  I  thought  Arbuckle 
was  dead.  I  don't  think  Hays  has  guessed  the 
sentiments  of  the  theatregoers  this  time. 
There  isn't  any  call  for  Arbuckle  or  his  films. 

From  an  attorney :  Poor  "  Fatty "  got 
caught.  That's  his  hard  luck.  He  isn't  any 
different  than  thousands  of  others,  Rev.  Dr. 
Hall,  for  instance.  Why  don't  the  ministers 
clean  their  own  house  and  let  the  movies  alone 
for  a  while.  I  believe  in  giving  "  Fatty  "  an- 
other chance. 

A  housewife  and  mother:  It  is  an  insult  to 
the  womanhood  of  America  to  bring  back 
Arbuckle.  I  thought  that  Hays  was  supposed 
to  clean  the  movies.  It  doesn't  look  like  it. 
I  certainly  won't  let  any  of  my  children  see 
the  Arbuckle  films  or  attend  a  theatre  that 
shows  them. 

A  chauffeur:  We  all  believe  that  Roscoe  has 
repented.  It  is  Christmas  time  and  we 
shouldn't  forget  that  the  first  virtue  of  real 
Christians  is  charity.  "  Let  he  who  is  without 
sin  cast  the  first  stone."  But,  after  all,  it  is 
not  the  artist  but  the  art  we  go  to  see.  If 
the  public  likes  Arbuckle  films  they  will 
patronize  them  regardless  of  what  Arbuckle 
himself  does. 

Girl  office  clerk:  Although  a  jury  finally 
adjudged  Arbuckle  innocent  the  American 
people  shall  always  hold  him  morally  guilty. 
They  don't  want  to  see  him  again.  Mr.  Hays 
had  better  not  fly  in  the  face  of  public  opinion. 

A  merchant:  I  like  the  Arbuckle  films  but 
haven't  any  use  for  the  man.  I  believe  that 
Hays  did  right.  There  is  no  use  penalizing  the 
industry  because  "  Fatty "  made  a  mistake. 
There  is  too  much  money  tied  up  in  Arbuckle 
films  to  destroy  them. 

A  shop  girl :  "  Fatty "  from  one  of  the 
best-liked  men  in  the  industry  overnight  be- 
came the  most  detested.  And  there  hasn't  been 
any  change  in  the  feeling  of  the  women  toward 
him.    We  don't  want  him  or  his  films. 

A  building  mechanic :  Hays  has  done  more 
to  bring  censorship  of  moving  pictures  in 
Missouri  than  any  other  man.  Did  you  see 
how  quickly  the  ministers  seized  this  oppor- 
tunity? Why  didn't  he  stick  by  his  first 
stand?  Judge  Landis  hasn't  receded  in  the 
ease  of  the  Black  Sox,  even  if  a  jury  did  acquit 
them.  The  film  industry  needs  a  Ban  Johnson 
and  not  a  politician  like  Will  Hays.  The 
Arbuckle  case  proves  conclusively  that  he  is 
incompetent.  A  few  more  moves  like  it  and 
we  will  have  national  censorshsip.  Personally, 
I  won't  go  to  see  the  Arbuckle  films. 

A  housewife:  Why  not  give  Arbuckle  a 
chance  to  come  back  ?  None  of  us  are  without 
our  faults.  It  is  true  that  he  was  a  party  to 
a  terrible  scandal.  If  he  slips  again  I  say 
banish  him  for  all  time.  But  why  not  be 
charitable  to  the  extent  of  giving  him  another 
chance!    I  say,  yes. 

Milwaukee,  Wis. 

Xewspaperman :  I  will  never  go  into  a  pic- 
(Continued  on  page  53) 


52 


Stiff er  Penalties  For  Violations 

Pennsylvania  Plan  Would  Increase 
Fines  For  Breaking  Censorship  Laws 


NEWS  of  an  official  plan  to  stiffen  the 
penalties  for  violations  of  the  Penn- 
sylvania Motion  Picture  Censorship 
law  has  just  come  to  light  through  the  pub- 
lication in  Harrisburg  of  the  report  of  the 
Commission  for  the  Reorganization  of  the 
State  Government,  which  was  appointed  by 
Governor  William  C.  Sproul. 

This  news  is  likely  to  stir  Pennsylvania 
exhibitors  and  others  interested  in  the  industry 
to  a  realization  that  with  the  assembling  of 
the  new  biennial  session  of  the  legislature  on 
January  2  it  is  high  time  for  the  industry  to 
take  measures  for  organized  efforts  for  self- 
protection  against  a  probable  repetition  of 
the  flood  of  hostile  legislation  such  as  has 
been  proposed  in  all  recent  legislative  sessions 
in  the  Keystone  State. 

This  commission,  which  was  created  under 
authority  of  the  1921  legislature,  has  pre- 
pared recommendations  affecting  practically 
every  department  of  the  State  Government. 
That  part  of  the  report  concerning  the  censor- 
ship law  is  as  follows: 

"An  amendment  is  submitted  to  the  motion 
picture  act  of  May  15,  1915,  P.  L.  534,  to 
provide  for  additional  penalties  in  cases  of 
second  and  subsequent  offenses.  Under  the 
present  law  the  penalty  for  a  first  offense 
against  the  act  is  not  less  than  $25  and  not 
more  than  $50.  The  amendment  proposes  a 
fine  for  a  second  offense  of  not  less  than  $50 
and  not  more  than  $100,  and  for  a  third  and 
subsequent  offense  of  not  less  than  $100  and 
not  more  than  $200." 

While  the  term  of  Governor  Sproul,  who 
appointed  the  commission,  expires  on  Jan- 
uary 16,  or  two  weeks  after  the  new  session 
convenes,  there  is  little  doubt  but  that  the 
report  of  the  commission  will  receive  serious 
consideration  from  the  lawmakers,  as  it  was 
the  legislature  of  two  years  ago  that  gave 
the  commission  its  being. 

Gilford  Pinchot,  the  governor-elect,  who  will 


succeed  Governor  Sproul,  appointed  an  un- 
official commission  with  much  the  same  object 
in  view  during  the  recent  gubernatorial  cam- 
paign, but  it  is  not  yet  known  whether  the 
Pinchot  commission  will  recommend  any 
changes  in  the  law  affecting  the  motion  pic- 
ture industry. 

There  have  been  reports  of  the  intention  of 
the  Pennsylvania  branches  of  the  M.  P.  T.  O. 
of  A.  to  hold  a  convention  early  in  the  new 
year  in  Harrisburg  to  consider  methods  of 
fighting  legislation  hostile  to  the  industry  and 
to  foster  beneficial  bills,  but  the  date  for  the 
proposed  gathering  has  not  yet  been  an- 
nounced. It  is  probable  that  a  legislative 
committee  of  the  organization  will  be  ap- 
pointed to  keep  a  line  on  motion  picture  meas- 
ures presented  to  the  lawmakers. 


Should  Explain  Re- Issue 
Titles,  Is  Claim 

The  Federal  Trade  Commission  avers  that 
the  re-issue  of  old  photoplays  under  new  titles 
without  properly  informing  the  public  is  an 
unfair  method  of  competition.  In  its  com- 
plaint against  the  Signet  Films,  Inc.,  of  New 
York  City,  the  commission  cites  a  specific  in- 
stance where  the  respondent  is  alleged  to  have 
purchased  a  negative  film  of  an  old  photoplay 
and  thereafter  distributed  positive  films  of 
the  same  play  with  a  title  different  from  the 
original  name  of  the  picture. 

The  film  in  question,  it  is  alleged,  was  dis- 
tributed in  such  a  way  and  accompanied  by 
such  advertising  matter  as  to  lead  the  ex- 
hibitors and  the  theatre-going  public  into  the 
belief  that  the  picture  was  a  new  one  instead 
of  an  old  picture  with  a  new  title. 

The  Signet  company  has  thirty  days  in 
which  to  prepare  its  answer,  after  which  the 
ease  will  go  to  trial. 


Commerce  Dept.  Report  Shows  127  Producing  Plants; 
Product  Value  $77,397,000 

THE  Department  of  Commerce  announces  that,  according  to  reports  made 
to  the  Bureau  of  the  Census  in  connection  with  the  census  of  manufactures 
relating  to  the  year  1921,  there  were  127  establishments  engaged  primarily 
in  the  production  of  motion  pictures  during  that  year,  with  products  valued  at 
approximately  $77,397,000.  This  does  not  include  establishments  which  reported 
production  valued  at  less  than  $5,000  each. 

Of  the  127  establishments  83  have  been  classified  as  producers  of  motion 
pictures,  and  44  as  producers  of  projection  films  (positive),  the  latter  classification 
including  the  development  of  exposed  films  and  other  laboratory  work.  In  the 
first-mentioned  class,  the  majority  were  engaged  exclusively  in  the  production 
of  the  pictures,  their  laboratory  work  being  done  by  independent  companies  or 
in  the  case  of  some  of  the  larger  concerns,  in  separate  plants  of  their  own. 

The  "cost  of  materials"  reported  by  these  establishments  included  amounts 
paid  for  the  unexposed  films;  for  building  materials  for  the  construction  of 
scenery,  etc.;  for  wardrobe,  purchased  or  rented;  expenses  for  locations,  light  and 
storm  effects,  titles  and  inserts,  scenarios,  stories,  etc.  A  few  establishments  did 
both  kinds  of  work,  though  the  motion  picture  work  was  limited  to  short  scenic 
subjects,  educational,  advertising,  and  business  films.  The  other  44  establishments 
did  laboratory  work  only,  reporting  as  "materials"  negative  stocks,  positive  raw 
films,  developing  chemicals,  dyes,  artists'  materials,  miscellaneous  supplies,  con- 
tainers, etc. 

The  establishments  were  located  as  follows:  68  in  California;  20  in  New  York; 
13  in  New  Jersey;  8  in  Illinois;  5  in  Pennsylvania;  3  each  in  Michigan  and  Min- 
nesota; 2  in  Ohio;  and  1  each  in  Indiana,  Iowa,  Oregon,  Rhode  Island,  and  Wash- 
ington. California,  the  leading  state  in  the  industry  in  1921,  reported  61.5  per 
cent  of  the  total  value  of  products  for  the  year.  The  combined  output  of  all 
establishments  was  approximately  65  per  cent  of  the  maximum  capacity,  based 
upon  a  demand  requiring  full  running  time. 


Motion  Picture  News 


Hays  Envoy  Has  Mexico 
Embargo  Lifted 

BERNON  T.  WOODLE,  who  went 
to  Mexico  in  September  as  a  special 
representative  of  Will  H.  Hays  to 
confer  with  Mexican  Government  officials 
in  connection  with  the  recent  embargo 
there  against  the  product  of  several 
American  film  companies,  has  returned 
to  New  York  after  a  successful  adjust- 
ment of  the  difficulty.  The  embargo  was 
lifted  on  November  6th. 

The  action  of  Mr.  Hays  in  issuing  in- 
structions to  prevent  the  making  of  any 
more  pictures  offensive  to  Mexico  was 
conveyed  in  person  by  Mr.  Woodle  to 
President  Obregon.  Several  conferences 
followed  with  Secretary  of  Foreign  Re- 
lations Pani,  resulting  in  the  signing  of 
an  agreement  with  the  Mexican  Govern- 
ment lifting  the  ban  and  stipulating  that 
certain  pictures  previously  released  be 
reviewed. 


Meeting  Plans  Against 
Film  Theft 

An  important  meeting  for  consideration  of 
the  film  theft  situation  was  held  last  week  by 
representatives  of  the  company  members  of 
the  Motion  Picture  Producers  and  Distributors 
of  America,  Inc.,  at  which  action  was  taken  to 
still  further  tighten  the  lines  of  protection 
against  film  thieves  throughout  the  country. 

A  general  film  theft  committee,  composed 
of  one  representative  from  each  participating 
company,  was  appointed  and  a  plan  agreed 
upon  whereby  the  Burns  Detective  Agency 
will  extend  to  all  exchange  centers  the  service 
that  has  operated  so  successfully  in  the  New 
York  territory.  This  means  that  in  every 
city  where  film  exchanges  are  located  local 
Burns  agencies  will  cooperate  with  exchange 
managers  in  the  recovery  of  strayed  or  stolen 
prints  and  in  the  prosecution  of  persons 
accused  of  film  theft. 

Among  other  matters  discussed  were  plans 
for  improving  the  film  delivery  system  and 
the  adoption  of  some  practical  method  of 
identifiying  prints;  also  a  proposal  for  junk- 
ing film  at  one  central  point  where  all  com- 
panies can  cooperate  in  insuring  the  total 
destruction  of  prints  that  are  no  longer  fit 
for  exhibition. 


New  Corporations  File 
With  Albany 

Corporations  entering  the  motion  picture 
business  and  filing  papers  in  the  secretary  of 
state's  office  in  Albany  during  the  past  week, 
show  the  following  directors  and  capitaliza- 
tion : 

Pelem  Productions,  Inc.,  $20,000,  Abraham 
Greenberg,  Brooklyn,  Lionel  Golub,  J.  J. 
Bulleid,  New  York  City;  Big  Pictures,  Inc., 
$150,000,  Sylvia  Stern,  Benjamin  Abraham, 
Isaac  Schmal,  New  York  City;  The  Black- 
mailers, Inc.,  $10,000,  Joseph  D.  Eagan,  Wal- 
ter Vincent,  Sidney  Wilmer,  New  York  City  : 
The  Animated  Miniature  Theatre  Corporation, 
$300,000,  Sylvia  Schwartzman,  Alibel  Corey, 
David  Schneer,  New  York  City ;  M.  &  H.  Cor- 
poration, $8,000,  Alfred  H.  Messing,  Alex 
Yokel,  Louis  M.  Mansbach,  New  York  City; 
Russo-American  Cinema  Exchange  Corpora- 
tion, $100,000,  Jacob  Neumark,  Rhea  Finn, 
Nathan  Ginsberg,  New  York  City;  Leon  Brit- 
ton,  Inc.,  $10,000,  Sylvia  Schwartzman,  Alibel 
Corey,  David  Schneer,  New  York  City: 
Strabell  Hotel  Corporation,  $500,  C.  M. 
Bellak,  William  E.  Webb,  Harry  Moran,  New 
York  City. 


January  6 ,  1923 


53 


Opinions  on  A r buckle 
Matter 

{Continued  from  page  ol) 

ture  hou?e  as  long  as  Will  Hays  occupies  his 
present  position,  that  is  how  strong  I  feel  in 
the  matter.  The  public  will  not  stand  for  it, 
as  the  movies  are  well  rid  of  Arbuckle.  Bring- 
ing him  back  without  any  reason  after  having 
repudiated  Arbuckle  makes  it  look  very  much 
as  though  Will  Hays  was  inspired  by  commer- 
cial reasons  only  in  this  action. 

Manufacturing  jeweler:  I  don't  think  that 
it  is  right  to  allow  Arbuckle  pictures  to  again 
be  shown.  It  is  bad  for  the  community  to 
return  him.  I  think  that  he  should  be  per- 
manently barred.  I  know  that  I  would  never 
hire  a  man  no  matter  how  clever  a  workman 
he  was  once  I  had  been  forced  to  discharge 
him  through  public  scandal  such  as  occurred 
in  the  Arbuckle  case. 

Public  accountant :  I  don't  favor  his  return. 
The  people  don't  want  it.  It  is  doubtful  if  he 
should  ever  be  allowed  to  come  back.  It  will 
help  pictures  to  keep  him  out.  1  know  that  I 
wouldn't  allow  my  children  to  see  him. 

Bond  salesman :  Arbuckle  wouldn't  draw 
any  business.  We  can't  talk  about  elevating 
the  films  with  such  men  as  Arbuckle.  Bring- 
ing him  back  would  only  re-open  wide  the  old 
scandal  which  we  are  all  trying  to  forget. 

Druggist :  I  wouldn't  want  my  children  to 
see  Arbuckle.  I  don't  believe  that  he  ought 
to  come  back,  for  the  good  of  the  movies.  I 
also  think  that  Will  Hays  has  ended  his  use- 
fulness as  film  dictator  by  "  pardoning " 
Arbuckle. 

Member  of  Municipal  League  and  a  mother : 
I  don't  want  Arbuckle  to  come  back.  I  think 
that  it  is  awful  for  Hays  to  want  to  let  him 
come  back.  He  ceases  to  be  funny  when  he  has 
been  connected  with  such  scandal.  He  is  not 
a  man  of  high  ideals  and  it  is  not  just  on 
account  of  the  one  offense  for  which  he  was 
tried.  It  is  his  whole  career  as  revealed  by 
the  trial.  Hays  is  just  a  jellyfish  in  the  hands 
of  the  producers,  and  I  will  never  allow  my 
child  to  see  an  Arbuckle  tilm. 

Member  of  the  woman's  club :  I  don't  think 
that  it  is  a  good  thing  to  bring  him  back  at 
this  time.    It  is  all  together  too  soon. 

Stenographer:  I  think  that  he  should  be 
given  an  opportunity,  though  I  think  that  it 
would  be  a  bad  thing  to  do  at  this  time. 

President  of  chapter  of  War  Mothers:  I 
think  that  the  return  of  Arbuckle  to  the  screen 
is  an  outrage.  It  is  not  a  matter  of  giving 
him  another  chance,  or  of  convicting  him  for 
the  crime  for  which  he  was  charged.  We  want 
to  clean  up  the  movies  and  we  can  best  do  it  by 
keeping  out  those  who  are  not  fitted  to  be 
national  characters.  It  seems  to  me  that  the 
only  ones  that  are  demanding  his  return  are 
the  producers,  with  many  of  whom  the  public 
is  becoming  rather  impatient. 

Gold  star  mother:  I  do  not  think  that  it  is 
just  the  proper  thing  to  bring  back  Arbuckle 
films.  I  feel  that  he  has  been  made  to  bear 
the  brunt  of  all  the  misdoings  in  the  picture 
world,  but,  nevertheless,  he  is  now  unsuited  for 
the  screen.  I  don't  think  that  the  effect  of 
his  pictures  upon  the  public  would  be  a  good 
thing. 

Minneapolis,  Minn. 

Merchant:  Arbuckle  should  not  be  allowed 
to  return  to  the  films.  Outside  of  the  detri- 
mental effect  upon  the  youth  of  America  of  his 
appearance  following  the  scandal  which  barred 
him  it  will  be  an  encouragement  to  members  of 
the  movie  profession  to  continue  the  practices 
which  at  least  were  partly  checked  by  the 
barring  of  Arbuckle. 


Clubwoman :  I  am  strongly  opposed  to 
Arbuckle,  and  I  hope  the  women's  clubs  over 
the  country  and  American  Federation  of 
Women's  Clubs  take  action.  Will  Hays  prom- 
ised co-operation  with  the  clubs  and  we  are 
disappointed. 

Retired  business  man :  Arbuckle  is  no  worse 
and  much  better  than  some  members  of  the 
movie  colony.  He  did  wrong  but  suffered 
from  the  notoriety  more  than  others.  If  his 
repentance  is  sincere  he  should  have  his  come- 
back chance.  It  is  idle  to  say  that  he  should 
come  back  in  some  other  field.  The  screen  is 
the  only  place  where  Arbuckle  can  come  back. 

Teacher:  Personally,  I  believed  Arbuckle 
should  be  kept  out  of  the  films,  and  I  believe 
the  majority  of  students  are  with  me.  I  recall 
an  incident  in  the  North  High  School  of  Min- 
neapolis when  by  some  mysterious  chance  a 
picture  of  Arbuckle  was  run  in  during  a  pic- 
ture entertainment.  The  high  school  students 
hissed  him  spontaneously  and '  loudly.  The 
seemingly  unanimous  opposition  of  the  stu- 
dents was  a  revelation  to  me. 

Mother :  Please  keep  "Fatty"  out.  My  boys 
made  heroes  of  him,  like  they  make  of  Charlie 
and  Doug.  They  were  told  that  "  Fatty  "  did 
wrong  and  that  he  was  in  jail.  What  will 
they  think  now  that  Arbuckle  is  about  to  be 
whitewashed  ? 

Laborer:  If  the  crowd  wants  to  go  and  see 
"  Fatty,"  let  them  go.  You  don't  have  to  go 
to  a  movie  if  you  don't  want  to.  I  don't  think 
much  of  a  Fatty  "  and  lots  of  the  other  picture 
folks. 

Printer:  No,  positively  no.  Come  back  in 
his  profession?  He  never  had  a  profession. 
Any  man  who  makes  thousands  of  dollars  and 
won't  send  enough  to  his  stepmother  to  keep 
her  out  of  need  doesn't  deserve  any  sympathy. 

Housewife:  I  don't  want  my  family  to  go 
and  see  "  Fatty "  if  they  ever  show  his  pic- 
tures again. 

Stenographer:  Maybe  he  was  misjudged. 

Boy:  Sure,  I  am  going  to  see  him.  I  like 
him. 

Omaha,  Neb. 

Government  employe:  I  would  say  that 
Arbuckle  should  be  given  a  chance  to  deter- 
mine whether  he  is  able  to  come  back.  He 
is  entitled  to  a  chance. 

Farm  worker:  Give  him  a  chance.  He  is 
entitled  to  that  much  show. 

Omaha  coal  dealer :  Sure,  give  him  a  chance. 
He  is  not  so  bad  as  he  has  been  painted.  A 
lot  of  clubwomen  are  stirring  up  a  fuss;  they 
may  be  sincere  in  their  agitation,  but  it  is  all 
in  their  mind.  I  don't  believe  Arbuckle  is 
half  as  bad  as  they  have  said  be  is. 

Four  students  in  a  group :  One  said  they 
had  discussed  the  subject  between  them  and 
agreed  that  Arbuckle  films  should  be  permitted 
to  return.  One  said:  His  personal  record 
should  not  be  considered.  Another  said :  He 
was  acquitted,  wasn't  he?  The  third:  I  would 
see  his  pictures  whether  the  W.  C.  T.  U. 
wanted  them  or  did  not  want  them.  The 
fourth :  His  pictures  were  always  clean. 

Office  man :  I  always  liked  his  pictures.  He 
may  have  made  a  mistake  and  so  have  many 
others.    Give  him  a  chance. 

Dentist :  How  many  of  us  have  gone  through 
life  without  making  a  mistake?  Surely,  I 
would  say  that  Arbuckle  should  be  given  a 
chance. 

Wife  of  city  clerk :  All  I  care  to  say  is  that 
he  should  be  given  a  chance.  I  know  how  pro- 
fessional people  are  criticized  when  they  make 
a  little  mistake. 

Housewife :  I  am  for  the  return  of  Arbuckle 
films  and  am  for  giving  "Fatty"  a  chance 
to  redeem  himself. 


Housewife :  I  don't  think  Arbuckle  can  come 
back  because  of  the  agitation-  of  club  women 
and  others. 

Stenographer:  I  never  did  care  much  for 
Arbuckle.  I  do  not  have  much  of  an  opinion 
as  to  whether  he  should  return  to  the  screen. 

Stenographer:  I  am  rather  indifferent  on 
the  subject,  but  inclined  to  be  against  return 
of  Arbuckle. 

Two  office  women  together:  One  said  she 
would  patronize  Arbuckle  films  again  and  be- 
lieved that  the  public  should  be  allowed  to 
determine  whether  Arbuckle  was  to  return  to 
favor.  The  other  asserted  that  her  sentiments 
were  about  the  same.  Both  agreed  that  pub- 
licity given  Arbuckle  would  not  prejudice 
them  if  his  films  should  be  shosvn  again. 

Wife  of  coal  dealer:  Declared  that  she 
shared  her  husband's  views  that  Arbuckle  not 
so  bad  as  charged  and  that  he  is  entitled  to  a 
fighting  chance  to  return  to  his  place  on  the 
screen. 

Washington,  D.  C. 

Real  estate  man:  It's  all  right  with  me. 
Arbuckle  was  ljmched  by  the  hysterical  pub- 
lic, which  always  follows  the  loudest  yellers. 
He  had  a  dirty  deal  all  the  way  through.  At 
that,  I  have  little  sympathy  for  him.  He  de- 
served a  jolt — but  not  a  death  sentence. 

A  college  woman  mother:  It  is  disgusting. 
I  was  disgusted  with  Arbuckle;  now  I'm  also 
disgusted  with  Will  Hays.  I  concede  that 
every  sinner  should  have  a  chance,  but  not  in 
a  way  that  will  advertise  and  glorify  his  sin. 
My  view  is  that  Hays  has  struck  the  movies 
a  knockout  blow.  I  will  promote  a  silent  boy- 
cott against  any  theatre  that  shows  an 
Arbuckle  picture  here.  Hays  was  to  reform 
the  movies;  they  seem  to  have  deformed  him. 

Prominent  Washington  correspondent: 
Hays  is  right.  Arbuckle  should  be  restored. 
He  is  only  one  of  a  rotten  crowd  who  hap- 
pened by  a  tragic  accident  to  be  caught  with 
the  goods. 

A  business  man :  Hays'  decision  suits  me. 
Arbuckle.  innocent  of  the  crime  he  was  charged 
with,  was  pursued  by  the  mob,  eager  for  a 
sacrifice.  Not  that  I  hold  any  brief  for 
"  Fatty "  or  that  I  relish  the  thought  of 
millions  of  people  seeing  his  pictures  again  in 
view  of  the  nastiness  they  will  recall;  but  that 
I  would  give  the  devil  himself  a  square  deal. 
It  was  a  brave  thing  for  Hays  to  do,  espe- 
cially as  I  fear  that  in  this  mob-minded  coun- 
try it  will  be  a  sad  day  for  the  theatres  when 
they  begin  showing  Arbuckle  pictures  again. 

Young  matron  :  I  am  pleased.  Arbuckle  has 
been  punished  for  his  sins  and  acquitted  of  the 
judicial  charge  against  him.  He  ought  to  have 
a  chance  to  make  good.  The  whole  public,  in 
a  calm  state  of  mind,  can  now  judge  for  itself 
whether  it  cares  to  see  pictures  of  a  man  with 
such  an  affair  behind  him. 

A  naval  officer:  Hays  did  right  to  restore 
Arbuckle.  "  Fatty  "  was  only  human,  like  the 
rest  of  us,  was  tempted  and  fell. 

Solid  merchant:  The  verdict  of  the  court  is 
good  enough  for  me — and  I  guess  that's  the 
way  Will  Hays  looks  at  it. 

Young  woman,  civil  service  employe:  Do  I 
favor  "  Fatty's  "  reinstatement  1  Absolutely. 
The  only  trouble  with  "  Fatty  "  is  that  he  got 
in  bad  and  was  found  out  in  connection  with 
a  death  that  was  no  fault  of  his.  When  they 
will  throw  out  all  the  bad  people  that  haven't 
been  caught  I  will  turn  on  "  Fatty."  In  the 
meantime,  I'm  just  waiting  for  a  chance  to 
see  his  next  picture. 

Young  married  woman :  I'm  for  "  Fatty." 
Give  him  a  chance. 


54 


Motion  Picture  News 


Would  Stop  Use  of  Inflammable  Film 

Industry  Faces  Added  Expense  of  Twenty 
Millions  Annually  if  Congress  Passes  Bill 


Associated  Exhibitors  De- 
clares Dividend 

THE  board  of  directors  of  Associated 
Exhibitors,  Inc.,  at  its  December 
meeting,  voted  to  declare  a  2  per 
cent  current  dividend  on  the  preferred 
stock  for  the  last  quarter  of  1922,  pay- 
able to  stockholders  of  record  as  of  De- 
cember 22. 

This  is  the  fourth  2  per  cent  quarterly 
dividend  declared  this  year.  The  direc- 
tors voted  also  to  declare  a  2  per  cent 
accrued  and  unpaid  dividend  on  the  pre- 
ferred stock  for  the  year  1921  to  stock- 
holders of  record  as  of  September  1, 
1921.  Both  dividends  are  payable  Janu- 
ary 4,  1923. 


A BILL  designed  to  prohibit  the  importa- 
tion and  shipment  of  inflammable  film 
in  the  United  States  has  been  intro- 
duced in  Congress  and  is  at  present  in  the 
hands  of  the  Committee  on  Interstate  and 
Foreign  Commerce,  to  which  it  has  been  re- 
ferred. The  tremendous  importance  to  the 
industry  of  Congressional  action  on  this  meas- 
ure becomes  manifest  when  it  is  realized  that 
its  passage  will  impose  on  the  industry  the  use 
of  non-inflammable  film  exclusively  and  thus 
entail,  according  to  expert  opinion,  an  in- 
creased cost  of  approximately  twenty  million 
dollars  a  year.  J.  E.  Brulatour,  a  prominent 
film  distributor,  issues  a  warning  against  the 
proposed  legislation  and  calls  for  immediate, 
definite,  and  final  action  on  the  part  of  the 
industry  with  respect  to  combatting  this 
measure. 

The  proposed  enactment,  known  as  Bill  No. 
13448,  and  introduced  in  the  House  of  Repre- 
sentatives by  Congressman  Sanders  of  In- 
diana, would  make  it  unlawful  for  any  person 
"  to  deposit  or  cause  to  be  deposited  in  the 
United  States  mails,  for  mailing  or  delivery, 
or  to  deposit  or  cause  to  be  deposited  with 
any  express  company  or  other  common  carrier, 
for  carriage,  or  to  send  or  carry  from  one 
State  or  Territory  of  the  United  States  or  the 
District  of  Columbia  to  any  other  State  or 
Territory  of  the  United  States  or  the  District 
of  Columbia,  or  to  bring  or  cause  to  be 
brought  into  the  United  States  from  any  for- 
eign country  any  inflammable  films." 

The  law  would  become  effective  January 
1st,  1925,  under  the  terms  of  the  measure,  if 
adopted  by  Congress.  The  bill  defines  "  in- 
flammable films  "  as  those  made  with  nitrocel- 
lulose as  the  basic  compound  or  manufactured 
from  materials  similar  in  content,  character, 
and  quality  to  nitrocellulose.  It  specifically 
excludes  from  the  bill's  jurisdiction  such  film 
as  is  given  a  protective  coating  or  covering 
that  renders  the  film  flame-proof  and  protects 
it  from  decomposition,  combustion,  or  defor- 
mation "  upon  the  application  of  or  when  sub- 


Saenger  Company  Officers 
Are  Indicted 

OFFICERS  of  the  Saenger  Amuse- 
ment Company  have  been  indicted 
by  the  Orleans  parish  grand  jury 
in  New  Orleans  for  alleged  combination 
in  restraint  of  trade  and  bail  accepted  in 
each  instance  of  $500. 

The  indictments  were  made  public  by 
foreman  Carroll  B.  Walmsley  in  a  return 
to  Judge  Richard  Dowling  in  the  crim- 
inal district  court.  The  following  were 
named  in  the  action:  J.  H.  Saenger,  pres- 
ident; E.  V.  Richards,  secretary  and  gen- 
eral manager;  L.  M.  Ash,  treasurer;  E. 
M.  Clarke,  representative;  N.  Sobel,  presi- 
dent of  the  Sobel-Richards-Shear  Enter- 
prises; Manning  Jacobs,  manager  and 
Mrs.  A.  G.  Shear. 

The  bills  charge  that  the  persons  named 
"  did  on  December  20,  1922,"  the  date  of 
an  investigation  by  the  grand  jury  "  com- 
bine and  conspire  with  each  other  and  un- 
known parties  to  monopolize  certain  parts 
of  the  trade  and  commerce  of  New  Or- 
leans, the  motion  picture  business." 

The  complaint  was  filed  with  the  grand 
jury  by  a  number  of  independent  theatre 
owners,  several  of  whom  appeared  before 
the  jury  as  witnesses. 


jected  to  heat  at  or  above  a  temperature  of 
seventy-five  degrees  Fahrenheit." 

Violation  of  any  of  the  provisions  of  the 
proposed  Act  would  be  punishable,  in  the 
event  of  conviction,  by  a  fine  of  not  more  than 
$1,000  or  by  imprisonment  of  not  more  than 
one  year,  or  by  both  penalties. 


Motion  Picture  Golfers 
Hold  First  Tourney 

Over  a  course  new  to  all  but  five  of  the 
players  and  soaking  from  about  six  days' 
continuous  rain,  which  ceased  but  a  few  min- 
utes before  play  was  begun,  about  fifty  motion 
picture  amateur  golfers  Sunday,  December 
17,  participated  in  the  first  western  motion 
picture  golf  handicap  arranged  by  Milton  E. 
Hoffman,  production  manager  of  Metro 
Studio,  and  J.  C.  Jessen,  representative  of 
Motion  Picture  News.  The  fifteen  top 
scores  were  as  follows: 


L.  H.  Buell  85—12—73 

Charles  Requa  86—  6—80 

Stan   Kavanaugh  86—  8 — 72 

Neal  Burns  87 — 10 — 77 

Nat  Deverich  88—12—76 

C.  H.  Wellington  88—16—72 

George  Ovey  89—12—77 

Harry  P.  Crist.!  90—14—76 

Tom  Kennedy  90—16—74 

Milton  E.  Hoffman  91—18—73 

Eddie  Sutherland  91—16—75 

Owen  Moore  91—  8 — 83 

Jack  Nash  92—10—82 

Brandon  Hurst  92—12—80 

Al  Crowley  „  93—16—77 


Following  play  over  the  eighteen-hole 
course,  a  meeting  of  the  golfers  was  held  and 
Motion  Picture  Golf  Association  organized, 
with  Nat  Deverich,  president  Fine'  Arts 
Studios,  president;  J.  C.  Jessen,  secretary- 
treasurer,  and  Owen  Moore,  Neal  Burns  and 
Larry  Semon  other  members  of  the  Board  of 
Directors.  Following  the  permanent  organi- 
zation prizes  were  awarded.  L.  H.  Buell, 
purchasing  agent,  Famous  Players-Lasky 
Studio,  received  the  permanent  trophy,  a 
handsome  20-inch  silver  cup  given  by  Larry 
Semon.  Charles  Requa  was  second  low  gross 
and  was  awarded  the  cup  given  by  Christie 
Comedy  Company.  C.  H.  Wellington,  of  Jess 
Robbins  Productions,  won  low  net  and  the 
cup  given  by  E.  W.  Hammons,  of  Educational 
Pictures.  The  second  low  net  was  won  by 
Milton  E.  Hoffman,  who  received  the  cup 
given  by  Abe  Warner. 

Tentative  plans  were  made  for  a  semi- 
annual tournament  open  for  entry  to  all 
people  engaged  in  the  motion  picture  industry. 


Robert  McGrath  Named 
Advertising  Chief 

Producers'  Security  Corporation  announces 
the  appointment  of  Robert  McGrath  as  adver- 
tising manager  and  general  purchasing  agent. 
Mr.  McGrath,  following  a  successful  career  in 
commercial  pursuits,  entered  the  employ  of  the 
World  Film  Corporation  six  years  ago.  He 
brings  to  his  new  duties  not  only  a  complete 
acquaintance  in  the  business  and  a  knowledge 
of  all  the  details  necessary,  but  an  activity  of 
mind  and  body  and  an  enthusiastic  belief  in 
the  business  itself  that  will  splendidly  reflect 
in  his  results. 


Cleveland  Will  Continue 
Sunday  Pictures 

Motion  picture  theatres  of  Cleveland  and  its 
suburbs  will  continue  to  operate  on  Sunday 
unmolested — at  least  for  a  time.  This  is  be- 
cause Justice  of  the  Peace  R.  R.  Hawkins 
dismissed  ten  of  the  eleven  cases  of  "  blue 
law  "  violators,  who  were  brought  before  him 
for  a  hearing  last  Monday  afternoon.  The 
cases  were  dismissed  on  the  ground  of  insuffi- 
cient evidence  on  the  part  of  J.  S.  Locks,  who 
has  been  agitating  the  Sunday  Blue  Law  in 
the  environs  of  Cleveland,  and  his  attorney, 
N.  D.  Davis. 

The  case  of  the  Lucier  theatre,  Lakewood, 
one  of  the  chain  of  houses  belonging  to  Sco- 
ville-Essick  &  Reif,  was  bound  over  to  the 
Probate  Court.  Locks  testified  that  he  had 
personally  attended  a  performance  at  the 
Lucier  theatre  on  Sunday  and  witnessed  a 
complete  show. 

Attorney  Sam  Horwitz,  representing  the 
Shaw-Hayden  theatre,  East  Cleveland,  got  a 
statement  from  Locks  that  he  had  not  per- 
sonally been  inside  the  Shaw-Hayden  on  the 
Sunday  specified  in  the  indictment,  but  that 
he  had  his  information  regarding  the  kind  of 
entertainment  offered  from  others  who  had 
attended  the  show.  Justice  of  the  Peace 
Hawkins  refused  to  accept  this  second-hand 
information  as  of  sufficient  weight  to  carry 
and  so  dismissed  the  case.  The  cases  of  the 
other  theatres  involved,  as  well  as  those  of 
the  Cleveland  Heights  merchants  who  were 
also  charged  with  blue  law  violations,  were 
all  dismissed  on  the  ground  of  insufficient 
evidence. 


Censorship  Bill  Framing 
in  Nebraska 

Exhibitors  and  distributors  were  given  a 
thrill  that  comes  about  once  every  two  years 
when  announcement  came  from  Lincoln, 
Nebraska,  this  week  that  Lieut.  Gov.  P.  A. 
Barrows  intends  to  bring  before  the  legisla- 
ture this  winter  a  bill  for  the  censorship  of 
motion  pictures  in  Nebraska. 

Mr.  Barrows  stated  that  his  proposed  bill 
will  contain  a  provision  for  a  board  of  censors 
and  that  pictures  depicting  "moral  turpitude," 
murder,  robberies  and  a  few  other  activities 
will  be  taboo.  In  view  of  the  fact  that  Mr. 
Barrows  goes  out  of  office  during  the  first 
week  of  January,  speculation  arises  as  to  his 
interest  or  motive  in  promoting  this  measure. 

Gov.  S.  R.  McKelvie,  who  goes  out  with 
Mr.  Barrows,  vetoed  a  censorship  bill  two 
years  ago,  after  a  warm  fight  in  both  houses 
of  the  legislature.  The  incoming  governor 
next  month  is  Charles  W.  Bryan,  brother  of 
W.  J.  Bryan.  Just  what  Governor-elect 
Bryan  will  do  in  the  matter  also  offers  mate- 
rial for  speculation. 


January  6 ,  1923 


55 


Lewis  J.  Selznick  Resigns  as  Company  Head 

Hands  Over  Active  Management  of  Selznick  and 
Select  Corporations  to  His  Sons 


LEWIS  J.  SELZNICK  has  turned  over 
the  active  management  of  the  Selznick 
Pictures  Corporation  and  Select  Pic- 
tures Corporation  to  his  sons,  Myron  and 
David  O.  The  transfer  of  authority  was  offi- 
cially made  last  week  at  special  meeting-?  of 
the  boards  of  directors  of  both  the  Selznick 
companies.  At  these  meetings  Myron  Selz- 
nick was  elected  president  and  David  0.  Selz- 
nick vice  president  of  the  Selznick  Pictures 
Corporation  and  the  Select  Pictures  Corpora- 
tion. Lewis  J.  Selznick  will  retain  the  office 
of  chairman  of  the  board  of  directors,  giving 
the  newly  elected  executives  the  benefit  of 
his  long  experience,  but  acting  purely  in  an 
advisory  capacity.  Myron  Selznick  while 
headquartered  for  some  time  in  Los  Angeles 
was  summoned  last  week  from  the  West  Coast 
to  attend  the  meetings. 

The  retiring  president  commented  as  fol- 
lows on  his  withdrawal  from  active  participa- 
tion in  the  affairs  of  the  Selznick  enterprises 
and  the  inauguration  of  the  new  regime: 

"  Folks  have  known  for  a  long  time  that  the 
name  of  Selznick  was  in  the  picture  business 
to  stay.  I'm  merely  carrying  out  a  plan  which 
I  formed  many  years  ago.  I've  been  building 
my  business  for  my  sons — and  I've  been 
building  iny  sons  for  the  business.  It  has 
never  been  my  intention  to  wait  until  I  died 
to  have  the  boys  succeed  to  their  inheritance 
of  labor  and  responsibility.  I've  only  been 
waiting  for  the  day  when  I  could  feel  that 
they  could  handle  their  bigger  jobs  satisfac- 
torily. That  day  has  come — and  come  so 
completely  that  I  am  absolutely  confident 
that  Myron  and  David  will  do  as  well,  if  not 
better,  in  the  future  with  both  the  Selznick 
and  Select  companies  than  I  have  done  in  the 
past.  There's  been  a  rest  coming  to  me  for 
a  long  time — and  I'm  going  to  take  it." 

In  addition  to  the  election  of  Myron  Selz- 
nick as  president  and  David  0.  Selznick  as 
vice  president,  last  week's  meetings  of  the 
boards  of  directors  also  resulted  in  the  selec- 
tion of  two  new  officers  for  the  Selznick  com- 
panies. A.  George  Volck  was  elected  vice 
president  in  charge  of  finance  of  both  Selz- 
nick Pictures  Corporation  and  Select  Pictures 
Corporation  and  John  S.  Woody  vice  presi- 
dent in  charge  of  sales  of  Select  Pictures  Cor- 
poration. 

The  following  statement  was  issued  this 
week  from  the  Selznick  home  office  in  New 


Lewis  J.  Sehnick,  who  has  retired  as  president 
of  the  Selznick  &  Select  organizations 


York  concerning  the  retirement  of  Lewis  J. 
Selznick  and  the  election  of  his  sons  and 
Messrs.  Volck  and  Woody  to  the  executive 
offices  of  the  Selznick  companies: 

"  A.  George  Volck  entered  the  motion  pic- 
ture business  some  six  months  ago  as  assistant 
to  Myron  Selznick.  Previous  to  that  time  he 
had  been  prominently  identified  with  impor- 
tant financial  and  railroad  interests.  His 
success  with  the  Selznick  company  has 
been  quite  remarkable,  and  his  elec- 
tion is  well  deserved.  He  will  be  in  charge 
of  the  finances  of  both  companies. 

"  The  election  to  the  vice  presidency  of 
John  S.  Woody  is  one  which  will  undoubtedly 
meet  with  high  commendation  throughout  the 
trade.    Mr.  Woodv  is  one  of  the  best-liked 


personalities  in  the  distribution  end  of  the 
business.  He  has  been  popular  with  exhibitors 
since  he  first  entered  an  exchange  several  years 
ago,  and  his  rise  has  been  watched  by  them 
with  interest  and  approval.  He  became  field 
sales  manager  of  Select  five  years  ago,  resign- 
ing to  become  sales  manager  and  then  general 
manager  of  Realart  Pictures  Corporation.  He 
returned  to  Select  as  general  manager.  As 
vice  president,  he  will  give  up  none  of  the 
personal  contact  that  has  been  one  of  the 
most  important  factors  in  his  success. 

•'  The  younger  Selznicks  have  been  trained 
for  the  posts  which  they  are  now  called  upon 
to  fill  for  many  years.  Myron  began  his 
training  in  an  exchange,  being  at  first  film 
cutter,  film  inspector,  shipping  clerk  and 
salesman.  He  entered  the  home  office  in  the 
purchasing  department,  finally  becoming 
Select's  purchasing  agent.  Switching  to  pro- 
duction, he  was  general  manager  of  the  Norma 
Talmadge  productions  while  that  celebrated 
star  was  making  her  Select  successes.  He  later 
became  production  manager  of  the  Olive 
Thomas  unit,  and  finally  production  manager 
of  Selznick  Pictures  Corporation.  His  most 
recent  works  have  been  '  Keported  Missing,' 
the  spectacular  comedy  melodrama;  'Love  Is 
An  Awful  Thing'  and  'One  Week  of  Love,' 
co-starring  Elaine  Hammerstein  and  Conway 
Tearle.  He  is  now  engaged  in  making 
'  Rupert  of  Hentzau  '  and  '  The  Common  Law,' 
both  of  which  will,  from  all  indications,  be 
among  the  biggest  productions  in  many  years. 
The  casts  which  Mr.  Selznick  has  assembled 
are  alone  an  indication  of  his  enlarged  pro- 
duction policies  and  plans.  Mr.  Selznick's 
production  plans  following  the  completion 
this  month  of  both  these  spectacles  will  be  so 
arranged  that  he  may  at  once  take  personal 
charge  of  Select. 

"  David  0.  Selznick's  picture  experience 
has  been  similar  to  that  of  his  brother,  except 
that  where  Myron  went  into  purchasing, 
David  studied  publicity  and  advertising.  He 
was  associated  with  the  production  depart- 
ment under  his  brother  for  some  time,  but  a 
few  months  ago  a  second  production  unit  was 
started  under  David.  He  is  now  engaged  on 
'  The  Easiest  Way,'  starring  Theda  Bara. 
About  a  year  ago  he  was  given  charge  of 
Selznick  News  and  has  been  responsible  for 
the  many  innovations  and  the  rapid  rise  of 
that  reek" 


A 


Myron  Sehnick 


A.  George  Volck 


J.  S.  Woody 


David  0.  Sehnick 


56 


Motion  Picture  News 


Laemmle  Lauds  Hay s  Ar buckle  Stand 

Universal  Chief  Thinks  Comedian  En- 
titled to  Same  Chance  Others  Have  Had 


CARL  LAEMMLE,  president  of  Uni- 
versal Pictures  Corporation,  this  week 
issued  a  statement  in  regard  to  the 
Arbuckle  situation.  He  takes  the  ground  that 
Will  H.  Hays  is  perfectly  right  and  prompted 
by  the  most  sensible  and  sympathetic  of  rea- 
sons in  giving  Fatty  Arbuckle  the  same  chance 
that  others  have  had. 
This  is  his  statement: 

"  It  is  inconceivable  that  in  a  land  whose 
cardinal  principles  are  fair  play  and  liberty 
there  should  be  so  many  who  are  ready  to 
condemn  Fatty  Arbuckle  and  drive  him 
forever  from  the  only  business  he  knows.  A 
court  has  found  him  not  guilty  of  the  charge 
on  which  he  was  arrested.  Why  shouldn't  that 
alone  be  enough  to  settle  the  whole  case? 

"  I  am  in  the  moving  picture  business,  it  is 
true,  but,  nevertheless,  I  have  nothing  what- 
ever to  gain  by  having  Arbuckle  restored  to 
full  citizenship  and  all  that  such  restoration 
implies.  On  the  contrary,  I  even  have  some- 
thing to  lose  because  Arbuckle's  pictures  will 
compete  with  comedies  produced  by  my  own 
company.  In  spite  of  this,  I  think  that  bar- 
ring him  from  his  right  to  return  to  the  screen 
is  the  unfairest  of  unfair  play. 

"Why  discriminate  against  Arbuckle?  The 
American  public  forgot  and  forgave  the 
charges  that  once  were  made  against  one  of 
the  world's  greatest  singers.  It  forgot  and 
forgave  charges  brought  against  one  of  Amer- 
ica's foremost  comedians.  It  forgot  and  for- 
gave charges  against  one  of  the  greatest  of 
sport  promoters.  They  were  acquitted  and  the 
public  accepted  the  acquittal  at  full  face  value 
and  took  the  singer,  the  comedian  and  the 
promoter  back  to  its  heart.  Why  not  give 
Arbuckle  an  equal  chance.  He  has  brought 
joy  to  millions.  Give  him  a  fair  chance  to 
do  it  again. 

"  In  the  eyes  of  the  law  he  has  done  nothing 
wrong.  He  is  as  innocent  as  you  or  I,  and  as 
innocent  as  those  who  rush  into  print  to  damn 
him  forever. 

"  Another  thing,  the  public  can  rest  assured 


that  Will  Hays  knows  exactly  what  he  is  doing 
when  he  lifts  the  ban  that  he  himself  placed 
upon  Arbuckle.  He  does  not  act  hastily.  He 
does  not  break  faith  with  the  people.  He  is 
the  soul  of  honor.  His  heart  is  charity  itself. 
He  represents  the  people  just  as  carefully  as 
he  represents  the  moving  picture  industry  and 
he  is  entitled  to  be  heard  respectfully,  at  least 
until  he  has  done  something  to  lose  his  right 
to  public  confidence. 

"  What  are  we  coming  to,  that  we  should 
jump  on  every  man  that  is  down  and  say  to 
him,  '  You're  down  and  you're  out,  and  you 
.shall  never  rise  again  ? '  Where  is  our  charity  ? 
Where  is  our  fair  play?  Where  is  our  ordi- 
nary, every  day,  common  decency  ?  " 

Hughes  Adds  to  Large 
Cast  For  Picture 

Rupert  Hughes  is  going  after  the  largest 
cast  record.  "  Souls  for  Sale,"  his  story  of 
motion  picture  life,  will  have  thirty-three 
principals,  to  say  nothing  of  a  "  motion  pic- 
ture crew  "  of  eleven  beautiful  girls. 

The  latest  additions  to  this  "  Who's  Who  in 
Filmdom  "  are  Sylvia  "  Mother  "  Ashton,  Wil- 
liam Orlamond,  Snitz  Edwards,  William 
Haines,  David  Imbouen,  Aileen  Pringle,  Auld 
Thomas,  Leo  Willis,  Yale  Boss,  Walter  Perry, 
Sam  Damen,  R.  H.  Jackson,  Jack  Richardson, 
Rush  Hughes,  Fred  Kelsey  and  L.  J.  L. 
O'Connor. 


Cast  Completed  for  Alice 
Brady's  New  Vehicle 

Selection  of  the  cast  for  Alice  Brady's  next 
Paramount  picture,  "  The  Snow  Bride,"  a 
French-Canadian  story  by  Sonva  Levien  and 
Julie  Heme,  has  been  completed.  Those  who 
will  be  with  Miss  Brady  in  this  tale  of  love 
and  intrigue  are  Maurice  B.  Flynn,  Mario 
Majeroni,  Nick  Thompson,  Jack  Baston, 
Stephen  Gratton  and  W.  M.  Cavanaugh.  The 
company  will  leave  soon  for  Montreal. 


Scenes  from  "  West  is  East,"  Hall  Room  Boys 
Comedy — C.   B.  C. 

Warner  Bros.  Are  Building 
Radio  Station  on  Coast 

A  huge  radio  station  is  being  built  at  the 
Warner  Brothers'  West  Coast  studios.  The 
radio  station  will  be  established  atop  the  new 
additions  to  the  present  studio  at  an  approxi- 
mate expenditure  of  $50,000. 

In  order  to  link  up  the  entire  country  the 
Warner  Brothers  will  erect  two  other  stations. 
Balaban  &  Katz,  of  Chicago,  will  have  one 
erected  at  their  exchange,  and  the  other  will 
be  installed  on  the  roof  of  1600  Broadway, 
New  York,  the  Eastern  offices  of  the  organi- 
zation. 

The  two-fold  purpose  of  the  idea  is  to  broad- 
cast general  programs,  live  west  coast  news  and 
advance  information  of  the  production  sched- 
ule of  eighteen  pictures  to  be  made  by  the 
Warners  for  next  season.  Prominent  screen 
players  will  also  speak  from  these  stations. 


Norman  Kerry  Signed 
by  Universal  Pictures 

Norman  Kerry  has  signed  a  five-year  con- 
tract with  Universal  Pictures  Corporation. 
Kerry  will  be  featured  in  several  productions, 
and  it  is  then  planned  to  present  him  in  stellar 
roles.  His  work  in  the  principal  romantic  role 
of  "  Merry-Go-Round,"  Universal's  forthcom- 
ing special,  is  declared  by  Universal  officials 
to  be  responsible  for  his  engagement  under 
the  long-term  contract.  He  is  also  slated 
for  a  principal  role  in  Universal's  prospective 
film  version  of  "  The  Hunchback  of  Notre 
Dame." 


Scenes  from  the  Universal  attraction,  "  The  Flaming  Hour,"  starring  Frank  Mayo. 


"The  Hostage"  Is  Title  of 
Tom  Mix's  Next 

"  The  Hostage  "  will  be  the  title  of  the  next 
Tom  Mix  vehicle,  Fox  Film  Corporation  an- 
nounces this  week. 

It  will  be  directed  by  Jack  Ford,  and  Alma 
Bennett  will  play  the  feminine  lead.  In  the 
cast  will  appear  Virginia  True  Boardman, 
Edward  Piel,  Joe  Girard,  and  Lon  Poff. 


January  6 ,  1923 


z7 


Emory  Johnson  to  Do  Rail- 
road Drama  for  F.  B.  O. 

EMORY  JOHNSON,  producer  of 
"  The  Third  Alarm  "  and  "  In  the 
Name  of  the  Law,"  two  specials  re- 
leased by  the  Film  Booking  Offices  of 
America,  has  started  work  on  "  West- 
bound 99,"  which  will  be  his  third  pro- 
duction for  F.  B.  O.  As  in  the  case  of 
his  two  previous  successes  the  story  was 
written  by  Mr.  Johnson's  mother,  Emelie 
Johnson.  Likewise  "  Westbound  99 " 
will  feature  Ralph  Lewis,  star  of  the  two 
preceding  subjects. 

"  The  Third  Alarm "  will  open  at  the 
Astor  theatre,  New  York,  on  January  8, 
for  a  month's  run,  prior  to  its  first-run 
bookings. 

In  "  Westbound  99  "  Mr.  Ralph  Lewis 
will  don  overalls  and  a  black  cap  and  be- 
come a  locomotive  engineer  in  what  Mr. 
Johnson  intends  to  make  the  biggest 
railroad  drama  ever  filmed.  Mr.  Johnson 
will  direct  "  Westbound  99  "  and  his  or- 
ganization will  be  the  same  as  in  his  past 
productions.  In  the  cast  will  be  seen 
Claire  McDowell,  Johnny  Harron,  Taylor 
Graves,  Wedgewood  Nowell,  Red  Kirby 
and  Jane  Morgan  and  Ella  Hall  as  lead- 
ing lady.  Ross  Fisher  will  be  behind  the 
camera  and  Charles  M.  Watt  will  assist 
Mr.  Johnson  in  the  direction. 


(< 


Thundering  Dawn 
Title  for  Bavu 


New 


"  Thundering  Dawn "  is  to  be  the  screen 
name  of  "  Bavu  "  or  "  The  Attic  of  Dr.  Felix 
Bavu,"  the  weird  Russian  play  written  and 
staged  by  Earl  Carroll  in  New  York  last  sea- 
son, and  which  is  being  transformed  into  a 
photo-drama  for  Universale  Jewel  release 
schedule.   The  picture  is  now  well  under  way. 

Universal  will  present  it  with  an  all-star 
cast.  The  featured  role  is  taken  by  Wallace 
Beery.    Stuart  Paton  is  directing. 

In  addition  to  Beery,  Forrest  Stanley, 
Estelle  Taylor,  Joseph  Swickard,  Sylvia 
Breamer,  Harry  Carter,  Nick  de  Ruiz,  Jack 
Rollens,  Nell  Craig  and  Martha  Mattox  take 
principal  parts. 


Foster  Moore  Joins  Staff 
of  Al  Lichtman 

The  latest  addition  to  the  rapidly  expanding 
force  of  the  Al  Lichtman  Corporation  is  Foster 
Moore,  who  has  been  affiliated  with  the  Jans 
Film  Service  for  the  past  four  years  as  sales 
manager  and  director  of  publicity.  His  con- 
nection with  Lichtman  will  be  for  the  purpose 
of  handling  exploitation  particularly  in  con- 
nection with  first  runs  for  Preferred  Pictures 
throughout  the  country. 

Moore  was  connected  witli  various  theatrical 
enterprises  before  his  advent  to  the  picture 
industry,  acting  for  many  years  as  press  agent 
in  a  number  of  different  undertakings,  which 
equip  him  admirably  for  the  post  he  will  fill  in 
the  future. 


Educational  Exchanges 
Shifts  Managers 

M.  N.  Wolf,  formerly  connected  with  the 
Goldwyn  Exchange  in  Los  Angeles,  has  been 
appointed  manager  of  the  branch  of  Educa- 
tional Film  Exchanges,  Inc.,  in  that  city. 
Jules  Wolf,  who  was  in  charge  of  this  ex- 
change, has  assumed  direction  of  Educational's 
branch  at  Denver,  handling  the  business  in  the 
Denver  and  Salt  Lake  City  territories. 


"  Three  Who  Paid  "  is  the  title  of  the  Fox  production  starring  William  Farnum,  from  which  the  above 

scenes  are  taken. 

Producers  Busy  for  First  National 

Ten  Independent  Companies  at  Work  on 
East  and  West  Coast  on  New  Features 


TEN  independent  producers  are  busy  on 
the  East  and  West  coasts  making  pic- 
tures for  First  National  release. 
Frank  Lloyd  has  started  directing  the 
Schenck  production  ''  Within  the  Law,"  with 
Norma  Talmadge  starring,  and  with  Margaret 
Leahy  in  an  important  role.  Miss  Talmadge 
has  ready  for  First  National  release  the  adap- 
tation of  the  stage  play,  "  The  Voice  from 
the  Minaret."  This  picture  was  directed  by 
Frank  Lloyd. 

John  Stahl  has  returned  to  the  coast  and 
is  casting  for  another  Louis  Mayer  production. 
Stahl's  new  picture,  "  Money,  Love  and  the 
Woman,"  is  from  an  original  story.  The  cast 
of  this  picture  will  be  announced  shortly. 

Maurice  Tourneur  is  filming  Captain  Mar- 
riott's "  The  Isle  of  Dead  Ships,"  making  his 
headquarters  at  the  Levee  United  Studios. 

Constance  Talmadge  is  busy  getting  her 
gowns  ready  for  the  production  that  will  fol- 
low "  East  Is  West."  The  story  has  been 
written  by  John  Emerson  and  Anita  Loos.  No 
title  has  been  announced  as  yet  by  First 
National. 

Katherine  MacDonald  is  making  "  Refuge" 
under  the  direction  of  Victor  Scherzinger  for 
the  B.  B.  Schulberg  company. 

Buster  Keaton's  "  The  Balloouatic  "  having 
been  finished,  cut  and  delivered  to  First 
National,  the  smileless  comedian  is  at  work 
on  another  fun  maker,  said  to  be  a  five-reeler. 

Edwin  Carewe,  making  Edwin  Carewe  pro- 
ductions, is  off  for  the  west  to  begin  filming 
the  great  Belasco  play,  '  'The  Girl  of  the 
Golden  West."  Carewe  had  the  scenario  all 
ready  when  he  left  New  York. 

Dick  Barthelmess  is  in  Cuba  making  "  The 
Bright  Shawl "  under  the  direction  of  John  S. 
Robertson. 

The  Thomas  Ince  studios  are  busy  on  sev- 
eral productions,  among  which  are  "  Bell  Boy 
13,"  "  What  a  Wife  Learned  "  and  "  Man  of 
Action." 


Arthur  Trimble  and  Jane  Murfin  are  work- 
ing on  another  for  First  National.  At  present 
it  is  called  "  The  Sign." 

Olga  Printzlau  Signed 
By  Schulberg 

B.  P.  Schulberg  has  announced  the  signing 
of  Olga  Printzlau,  William  de  Mille's  former 
scenarist,  to  prepare  the  script  of  "  Mothers- 
in-Law,"  which  Gasnier  will  direct  when 
"  Poor  Men's  Wives,"  the  production  upon 
which  he  is  now  engaged,  is  completed. 

"  Mother-in-Laws "  is  a  screen  original  by 
Frank  Dazey  and  Agnes  Christine  Johnston, 
who  were  likewise  responsible  for  the  stories 
of  "  Rich  Men's  Wives,"  Schulberg's  first  spe- 
cial production  for  release  through  the  Al 
Lichtman  Corporation,  and  "  Poor  Men's 
Wives,"  its  companion  piece,  in  which  Barbara 
La  Marr,  David  Butler,  Zasu  Pitts  and 
Richard  Tucker  will  appear. 

"  Poor  Men's  Wives "  will  be  released  in 
February  while  "  Mothers-in-Law  "  will  ap- 
pear later  on  in  the  year. 

Cast  for  "The  Common 
Law"  Completed 

The  complete  cast  for  Selznick's  picturiza- 
tion  of  Robert  W.  Chambers'  "  The  Common 
Law "  has  been  assembled  at  the  company's 
West  Coast  studios,  where  the  subject  has  just 
entered  production. 

Corinne  Griffith,  Conway  Tearle  and  Elliott 
Dexter  are  to  be  co-starred  in  the  production. 
Prominent  in  their  support  will  be  Hobart 
Bosworth,  Bryant  Washburn,  Doris  May,  Miss 
Du  Pont,  Harry  Myers,  Phyllis  Haver  and 
Wally  Van.   George  Archainbaud  is  directing. 


58 


ii 


Motion   Picture  News 


Prosperity  Dinner"  Facts  Bared 

Promoter  Interviewed  by  Trade- Press 
Editors  Issues  a  Detailed  Statement 


WITH  a  view  to  ascertaining  all  the 
facts  connected  with  the  "  Welcome 
Prosperity  Dinner,"  the  editors  of 
Motion  Picture  News,  Moving  Picture  World, 
Exhibitor's  Herald  and  Exhibitor's  Trade  Re- 
view interviewed  David  R.  Hochreich,  treas- 
urer of  the  enterprise,  this  week  and  secured 
from  him  a  full  statement  of  particulars. 

In  submitting  his  statement,  Mr.  Hochreich 
admitted  that  on  the  stationery  used  for  an- 
nouncing the  dinner  the  names  of  Adolph 
Zukor,  Marcus  Loew,  P.  A.  Powers,  Governor- 
elect  Alfred  E.  Smith,  David  Belasco,  William 
Randolph  Hearst,  D.  W.  Griffith  and  Senator- 
elect  Royal  S;  Copeland  had  been  used  without 
the  authority  of  the  individual  designated.  He 
produced  letters  of  acceptance  from  other 
prominent  men  listed  on  the  committee.  At 
the  suggestion  of  the  trade-paper  editors, 
Mr.  Hochreich  then  dictated  the  following 
statement : 

"  Please  allow  me  to  place  on  record  the 
facts  and  conditions  surrounding  the  '  Wel- 
come Prosperity  Dinner,"  which  I  originated 
and  have  sponsored. 

"  The  dinner  was  my  individual  idea  and  I 
sought  the  support  of  the  prominent  business 
men  within  the  picture  industry  and  outside 
of  the  picture  industry. 

"  1  can  see  now  that  a  grave  mistake  was 
made  in  giving  premature  publicity  to  the 
idea,  especially  insofar  as  the  use  of  several 
names  on  the  committees  supposed  to  be  in 
charge  of  the  dinner.  One  of  our  early  pieces 
of  stationery  through  an  error  included  several 
names  which  I  had  no  authority  to  use  and  I 
wish  now  to  tender  an  apology  to  those  gentle- 
men and  also  to  any  others  who  may  have  been 
mislead  by  misuse  of  their  names. 

"  It  was  perhaps  unfortunate  that  the  im- 
pression was  allowed  to  be  made  that  the 
dinner  was  chiefly  sponsored  by  the  motion 
picture  industry. 

"  We  are  now  going  ahead  with  our  plans 
for  the  dinner,  which  will  be  held  at  a  later 
date  and  which  will  be  more  representative 
of  other  lines  of  business  than  the  motion  pic- 
ture industry. 

"  Many  leaders  in  other  industries  have 
warmly  approved  the  idea  of  a  dinner  to 
boost  prosperity  because  of  the  psychological 
effect  and  I  feel  that  with  the  mistakes  of  the 
past  rectified  and  the  air  cleared,  that  it  will 
be  possible  to  carry  the  affair  through  to  a 
successful  conclusion. 


"  The  Prosperity  League  of  America  is  now 
being  incorporated  and  the  dinner  will  be 
held  under  its  auspices. 

"  In  view  of  the  above  the  dinner  planned 
for  January  11  at  the  Astor  has  been  called  off. 
(Signed)    "  David  R.  Hochreich. 

"  December  27,  1922." 


P.  B.  McNaughton  of  Shea 
Amusement  Co,  Dies 

P.  B.  McNaughton,  president  of  the  Shea 
Amusement  Company,  is  dead.  Mr.  Mc- 
Naughton died  at  Dr.  John  Kelly's  hospital, 
Baltimore,  following  a  long  illness. 

Mr.  McNaughton  was  reputed  to  be  one  of 
the  richest  men  in  Buffalo.  He  owned  much 
real  estate  in  the  city,  including  the  big  Den- 
ton, Cottier  &  Daniels  building,  adjacent  to 
Shea's  theatre.  About  ten  years  ago  he  sold 
his  interest  in  a  number  of  propositions  to 
become  associated  with  Michael  Shea  in  the 
operation  of  •  the  Shea  Court  Street  theatre. 
Soon  after  Shea's  Hippodrome  was  built  and 
later  Shea's  North  Park,  and  it  had  been  the 
wish  of  Mr.  McNaughton  to  erect  soon  another 
large  house  in  Main  street,  north  of  Chip- 
pewa. Mr.  McNaughton's  home  was  at  Big 
Three  on  the  lake  shore  near  Hamburg.  M. 
Shea  will  continue  to  direct  the  activities  of 
Shea's,  Inc.,  the  new  name  of  the  company 
which  recently  was  reorganized,  so  that  Mr. 
Shea  would  be  in  sole  charge  of  the  operating 
end  of  the  business  and  Mr.  McNaughton  in 
charge  of  the  financial  end. 


Rosengartner  Is  Goldwyn 
Met.  Sales  Chief 

S.  Eckman,  Jr.,  Goldwyn  district  manager 
with  supervision  over  the  territory  embraced 
in  the  New  York,  Albany  and  New  Haven 
exchanges,  has  named  David  Rosengartner  as 
metropolitan  sales  manager. 

Mr.  Rosengartner  has  a  wide  acquaintance 
with  film  men  throughout  the  metropolitan 
territory,  and  his  appointment  has  been  hailed 
as  a  judicious  one.  For  ten  years  Mr.  Rosen- 
gartner was  supervisor  for  the  Brooklyn  dis- 
tricts of  the  Fox  Film  Corporation.  He  was 
one  of  several  possible  candidates  considered 
bv  Mr.  Eckman  and  was  his  first  choice. 


"  Dig  Up,"  is  the  title  of  the  Snub  Pollard  Comedy — 
Pathe,    a    January    7th    Release,    from    Which  the 
Above  Scenes  are  Taken. 

Annual  Election  Held  by 
F.I.L.M.  Club 

At  an  enthusiastic  meeting  of  the  New 
York  F.  I.  L.  M.  Club  on  Wednesday  night, 
Dec.  13,  the  following  officers  were  unani- 
mously elected  for  1923:  President,  Samuel 
Zieler,  Commonwealth;  vice  president,  Wil- 
liam E.  Raynor,  Pathe;  second  vice  president, 
Henry  Siegel,  Select;  secretary,  Jos.  Ungar, 
Assn.  First  National;  treasurer,  Louis  Rosen- 
bluh,  Fox;  master  of  ceremonies,  Harry 
Thomas,  Arrow. 

Tickets  are  already  at  a  premium  for  the 
annual  F.  I.  L.  M.  Club  dinner  and  dance, 
which  will  be  held  on  January  13  at  the 
Majestic  Hotel.  The  following  are  in  charge 
of  the  arrangements:  W.  E.  Raynor,  Harry 
Thomas,  Tom  Murray,  Samuel  Zieler  and  J. 
Weinberg. 


"The  Power  Of  A  Lie" 
Is  Completed 

"  The  Power  of  a  Lie,"  Universal's  picturi- 
zation  of  Johann  Bojer's  prize  winning  novel, 
has  been  completed  and  has  reached  New 
York. 

Universal  screened  it  as  an  all-star  picture, 
directed  by  George  Archainbaud,  a  French 
director.  In  translating  it  to  the  screen  he 
was  aided  by  Charles  Kenyon,  noted  American 
dramatist.   Kenyon  put  it  in  continuity  form. 

The  leading  roles  are  portrayed  by  Mabel 
Julienne  Scott,  David  Torrence,  Maude 
George,  June  Elvidge  and  Earl  Metcalf. 
Among  the  other  players  in  the  cast  are 
Philip  Smalley,  Winston  Miller,  Ruby  LaFay- 
ette  and  Stanton  Heck. 


Scenes  from  "  Second  Fiddle,"  with  Glenn  Hunter,  a  Film  Guild  release  through  Hodkinson. 


"Custard  Cup"  Is  Title  of 
Mary  Carr's  New  Film 

"  The  Custard  Cup "  has  finally  been  de- 
cided upon  as  the  title  for  the  new  production 
featuring  Mary  Carr.  Adapted  from  the 
widely-read  book  of  the  name  the  picture  now 
bears,  the  production  was  previously  an- 
nounced under  the  title  of  "  Paradise  Road  | 
and  "  Penzie." 


I  J  ii  n  uary  6  ,  1923 


59 


Scene  from  Malcolm  Strauss'  "  Salome,"  featuring  Diana  Allen,  Vincent  Coleman  and  Christine  Winthrop, 

distributed  by  George  H.  Wiley,  Inc. 

Cosmovolitan  Companies  at  Work 

Four  New  Productions  Are  Now  Under 
Way  With  Many  Others  Due  to  Follow 


Goldwyn  Signs  King  Vidor 
on  Long  Term  Contract 

KING  VIDOR  has  been  placed  under 
a  long  term  contract  by  Goldwyn 
Pictures  Corporation  to  direct  spe- 
cial productions. 

His  first  Goldwyn  production,  it  is  an- 
nounced, will  be  a  highly  successful  stage 
play  which  will  soon  get  under  way.  In 
view  of  the  technical  resources  which 
will  be  placed  at  his  disposal  by  Gold- 
wyn, Mr.  Vidor  has  given  Sol  Lesser  an 
option  on  his  studio. 

Vidor,  although  only  twenty-eight 
years  old,  has  won  the  reputation  of  be- 
ing one  of  the  most  artistic  and  capable 
of  directors.  His  motion  picture  career 
began  when,  as  a  boy  of  eighteen  living 
in  Galveston,  Tex.,  he  sold  a  scenario. 
He  then  directed  and  produced  two  reel 
scenarios  in  Texas  for  two  years  before 
going  to  Los  Angeles  in  1914.  He  first 
came  into  prominence  in  1918  by  his 
direction  of  "  The  Turn  in  the  Road," 
the  first  picture  with  a  big  spiritual 
theme.  Among  his  best  known  produc- 
tions are  "  The  Jack-Knife  man,"  "  The 
Sky  Pilot,"  "Better  Times"  and  "Love 
Never  Dies."  He  has  just  completed  a 
screen  version  of  Hartley  Manners'  play. 
"  Peg  O'  My  Heart,"  with  Laurette  Tay- 
lor in  the  role  she  created  on  the  stage. 


Jackie  Coogan  Circus  Gets 
$10,000  for  Charity 

The  Jackie  Coogan  circus  scenes  used  for 
Jackie's  new  production,  "  Toby  Tyler,"  a 
First  National  attraction,  were  put  to  good 
use  last  week  when  a  special  "  circus "  was 
opened  to  the  public  under  the  seven  tents 
used  by  Jackie  on  the  United  Artists'  lot.  Ad- 
mittance price  was  a  bundle  of  old  clothes,  a 
can  or  two  of  milk,  a  pair  of  old  shoes,  or  a 
hat.  All  the  articles  received  were  turned 
into  the  Near  East  Relief  Fund,  and  when 
the  show  was  over  and  the  count  was  made 
the  Coogan  Productions'  officials  estimated 
that  they  had  gathered  about  $10,000  worth 
of  goods  for  the  Near  East  sufferers. 

Circus  folks  wintering  in  Los  Angeles  lent 
a  hand  and  pleased  the  big  crowds  that  assem- 
bled. Jackie  did  tricks  on  a  horse  and  worked 
with  the  clowns. 


Special  Trade  Showing  of 
"The  Kingdom  Within ft 

A  special  trade  showing  was  held  at  the 
Strand  theatre,  New  York,  for  "  The  King- 
dom Within,"  the  Victor  Schertzinger  special 
release  by  the  W.  W.  Hodkinson  organization. 
"  The  Kingdom  Within  "  is  from  the  pen  of 
Kenneth  B.  Clarke,  featuring  Gaston  Glass, 
Pauline  Starke,  Russell  Simpson,  Ernest  Tor- 
rence,  G.  Walt  Covington,  Hallam  Cooley, 
Gordon  Russell  and  Marion  Feducha. 

A  representative  audience  was  in  attend- 
ance, consisting  of  prominent  exhibitors  from 
this  section,  representatives  from  the  trade 
press,  fan  magazines,  producers  and  directors 
and  members  of  the  Hodkinson  organization. 


"Sure  Fire  Flint"  for 
N  Y.  Cameo 

C.  C.  Burr  will  present  Johnny  Hines  in 
"  Sure  Fire  Flint "  as  the  initial  attraction 
for  the  New  Year  at  the  B.  S.  Moss  New  York 
Cameo  theatre.  The  engagement  will  begin 
on  Sunday,  December  31st,  and  is  scheduled 
for  one  week  only. 


WITH  the  starting  of  work  on  Marion 
Davies'  next  super  special,  "  Little 
Old  New  York,"  from  the  play  of 
Rida  Johnston  Young,  the  Cosmopolitan  Cor- 
poration now  has  four  companies  working  on 
new  productions. 

"  Little  Old  New  York,"  directed  by  Sidney 
Olcott,  is  being  made  at  Cosmopolitan's  main 
studio.  In  addition  to  Miss  Davies  the  com- 
pany includes  the  following  players :  J.  M. 
Kerrigan,  Mahlon  Hamilton,  Courtney  Foote, 
Harrison  Ford,  Norvel  Keedwell,  George  Bar- 
roud,  Sam  Hardy,  Montague  Love,  Riley 
Hatch,  Charles  Kennedy,  Spencer  Charters, 
Harry  Watson,  Charles  Judels,  Pauline  Whit- 
son,  Mary  Kennedy,  Thomas  Findlay  and 
Marie  R.  Burke. 

At  Cosmopolitan's  Jackson  avenue  studio 
Alan  Crosland  is  making  the  smaller  sets  for 
"  The  Enemies  of  Women,"  the  principal  ones 
having  been  made  at  the  main  studio  and 
abroad,  the  author,  Vicente  Blasco  Ibanez, 
assisting  Mr.  Crosland  at  Monte  Carlo.  Lionel 
Barrymore  is  featured  in  "  The  Enemies  of 
Women,"  and  the  cast  includes  Alma  Rubens, 
Pedro  de  Cordoba,  Gareth  Hughes,  Gladys 
Hulette,  Wm.  H.  Thompson,  Wm.  Collier,  Jr., 
Mario  Majeroni,  Paul  Panzer  and  Betty 
Bouton. 

At  the  Universal  studio  in  Fort  Lee,  Direc- 
tor E.  H.  Griffith  is  making  "  The  Go-Getter  " 
from  the  magazine  story  by  Peter  D.  Kyne. 
Seena  Owen  and  T.  Roy  Barnes  are  featured 
and  the  cast  includes  William  Norris,  Tom 
Lewis,  Frederick  Santley,  John  Carr,  William 
J.  Sorelle,  William  Strauss,  Ann  Brady,  Ed. 
Elkins,  Florence  Hadley  and  Jane  Jennings. 

At  the  Thomas  Ince  studio  in  Culver  City, 
California,  Frank  Borzage  is  at  work  on  "  The 
Nth  Commandment,"  from  the  magazine  story 


by  Fannie  Hurst.  Colleen  Moore  and  James 
Morrison  head  this  cast,  which  also  includes 
Eddie  Phillips,  Charlotte  Merriam  and  George 
Cooper. 

In  addition  to  these  pictures  now  in  course 
of  making,  "  Adam  and  Eva "  has  already 
been  completed,  and  Cosmopolitan  expects  to 
make  the  following  specials  in  which  Marion 
Davies  will  be  starred :  "  La  Belle  Marseil- 
laise "  from  the  famous  story  of  Pierre  Ber- 
ton ;  "  Alice  of  Old  Vincennes,"  by  Maurice 
Thompson ;  "  Yolanda,"  from  the  novel  by 
Charles  Major;  "  The  Forest  Lovers,"  from 
the  story  by  Maurice  Hewlett ;  "  Hearts 
Courageous,"  from  the  story  by  Hallie  Ermine 
Rives,  and  "Amy  Robsart,"  from  Sir  Walter 
Scott's  "  Kenilworth." 

Other  Cosmopolitan  pictures  will  be  "  The 
Enemies  of  Women,"  "  Under  the  Red  Robe," 
by  Stanley  Weyman;  "A  Gentleman  of 
France,"  which  is  also  by  Stanley  Weyman; 
"  Helmet  of  Navarre,"  by  Bertha  Runkle ; 
"The  Grey  Cloak,"  by  Harold  McGrath; 
"  The  Torrent,"  by  Vicente  Blasco  Ibanez ; 
"Woman  Triumphant,"  also  by  Ibanez; 
"  Hearts  of  Three,"  by  Jack  London ;  "  White 
Shadows  of  the  South  Sea,"  by  Frederick 
O'Brien. 

Paramount  Representative 
Here  From  Stockholm 

Walter  LeMat,  of  Stockholm,  Sweden,  asso- 
ciated with  Carl  York  in  the  distribution  of 
Paramount  pictures  in  Denmark,  Sweden  and 
Norway,  arrived  in  New  York  last  week  to 
confer  with  E.  E.  Shauer,  director  of  the  for- 
eign department  of  the  Famous  Players-Lasky 
Corporation  regarding  distribution  plans  for 
the  coming  year. 


60 


Motion  Picture  News 


Goldwyn  Schedules  New  Releases 

"  The  Strangers'  Banquet"  and  "The 
Christian  9 '   First  for  Distribution 

on  the  island  and  on  board  a  ship  chartered 
for  the  occasion.  In  the  cast  are  House  Peters, 
Pauline  Starke,  Antonio  Moreno,  Rosemary 
Theby,  George  Seigmann,  Mary  Jane  Irving, 
William  V.  Mong,  Carl  Harbough  and  others. 

Hugo  Ballin's  production  of  "  Vanity 
Fair,"  starring  his  wife,  Mabel  Ballin,  is  now 
nearing  completion  at  the  Goldwyn  studios. 
In  the  east,  besides  Mabel  Ballin,  are  Hobart 
Bosworth,  Earle  Fox,  Willard  Louis,  Eleanor 
Boardman,  George  Walsh,  Harrison  Ford, 
Robert  Mack,  William  Humphrey  and  Tempe 
Piggott. 

Rupert  Hughes  is  now  making  the  screen 
version  of  his  Hollywood  novel,  "  Souls  for 
Sale,"  with  a  cast  embracing  Eleanor  Board- 
man  in  the  leading  role,  Frank  Mayo,  Richard 
Dix,  Lew  Co&y,  Barbara  LaMarr  and  Mae 
Busch. 


THE  Goldwyn  schedule  for  the  new  year 
includes  what  are  said  to  be  the  biggest 
pictures  yet  made  by  that  firm — and  this 
statement  is  made  by  them  after  taking  into 
consideration  that  the  fall  and  early  winter  re- 
leases included  such  successes  as  the  John 
Barrymore  picture,  "  Sherlock  Holmes,"  "  The 
Sin  Flood,"  "  Brothers  Under  the  Skin,"  "  A 
Blind  Bargain  "  and  "  Broken  Chains." 

The  coming  releases  are  headed  by  Marshall 
Neilan's  first  production  in  association  with 
Goldwyn,  "  The  Stranger's  Banquet,"  from 
Donn  Byrne's  novel,  to  be  released  on  Decem- 
ber 31st,  and  Maurice  Toumeur's  production 
of  Sir  Hall  Caine's  novel,  "The  Christian," 
to  be  released  on  January  28th.  Release  dates 
have  not  been  set  for  any  of  the  other 
productions. 

The  casts  for  both  "  The  Christian "  and 
"  The  Strangers'  Banquet "  are  strong  in  their 
array  of  screen  talent.  In  "  The  Christian  " 
are  Richard  Dix,  Mae  Busch,  Phyllis  Haver, 
Claude  Gillingwater,  Cyril  Chadwick,  Mahlon 
Hamilton,  Beryl  Mercer,  Joseph  Dowling  and 
Gareth  Hughes. 

In  "  The  Strangers'  Banquet "  are  Claire 
Windsor,  Rockliffe  Fellowes,  Hobart  Bos- 
worth, Eleanor  Boardman,  Nigel  Barrie, 
Thomas  Holding,  Claude  Gillingwater,  Arthur 
Hoyt,  Brinsley  Shaw,  Stuart  Holmes,  Ford 
Sterling,  Eugenia  Besserer,  Lucille  Dickson, 
Cyril  Chadwick,  Jean  Hersholt,  J ames  Marcus, 
Edward  McWade,  Dagmar  Godowsky,  Lillian 
Langdon  and  Jack  Curtis. 

Following  these  come  several  other  pictures, 
the  release  date  and  the  order  of  release  of 
which  has  not  been  decided  upon.  There  is 
a  Rupert  Hughes  picture,  "  Gimme !  "  with  a 
cast  embracing  Helene  Chadwick,  Gaston 
Glass,  Kate  Lester,  Henry  B.  Walthall  and 
David  Imboden.    Mr.  Hughes  directed. 

Carey  Wilson's  first  picture  for  Goldwyn, 
"  Lost  and  Found,"  a  romance  of  the  South 
Seas,  formerly  called  "  Passions  of  the  Sea," 
is  said  by  the  producers  to  be  an  unusual  pic- 
ture. R.  A.  Walsh  directed  it.  He  took  the 
entire  cast  to  Tahiti,  where  the  film  was  made 


Another  Rupert  Hughes  picture  is  "  Look 
Your  Best,"  at  one  time  known  as  "  Bitterness 
of  Sweets,"  with  a  east  which  includes  Colleen 
Moore,  Antonio  Moreno,  William  Orlamond, 
Orpha  Alba,  Earl  Metcalfe,  Martha  Mattox 
and  Francis  McDonald. 


Ince  Announces  First 
'23  Fall  Release 

"  Her  Reputation,"  it  is  announced  from 
the  Thomas  H.  Ince  studios  in  Culver  City, 
will  be  the  title  of  the  first  Thomas  H.  Ince 
release  for  the  Fall  of  1923.  The  picture 
is  now  in  production  under  the  working  title 
of  "  News." 

The  cast  is  headed  by  May  McAvoy  and 
Lloyd  Hughes.  John  Griffith  Wray,  of  the 
Ince  directorial  staff,  is  directing.  The  story 
is  by  Bradley  King,  of  the  studio  editorial 
staff. 

Besides  Miss  McAvoy  and  Mr.  Hughes,  the 
cast  includes  James  Corrigan,  Casson  Fergu- 
son, Eric  Mayne,  Louise  Lester,  Brinsley 
Shaw,  George  Larkin,  Eugenie  Besserer,  Jane 
Miller,  Gus  Leonard  and  "  Charlie,"  a  monkey. 


Scenes  from  the  First  National  attraction,  starring  Norma  Talmadge,  "The  Voice  from  the  Minaret." 


The  title  of  the  latest  Range  Rider  series  western, 
with  Leo  Maloney,  is  "  Under  Suspicion."  The  above 
scenes  illustrate  three  scenes  from  the  Pathe  release. 

First  National  Salesmen 
Win  Prize  Money 

The  prize  money  is  now  being  handed  out 
to  First  National  salesmen  who  won  the  dis- 
trict competition  during  the  sales  drive  that 
began  October  4  and  ended  November  25. 

Jacob  M.  Jacobs,  of  Chicago,  heads  the  list, 
with  Charles  Hamal,  of  Salt  Lake,  second; 
Lewis  W.  Carter,  Atlanta,  third ;  Fred  Wilson, 
Detroit,  fourth;  Byron  A.  Stover,  Butte,  fifth; 
and  John  Golder,  Washington,  sixth.  Jacobs 
ran  nearly  168  per  cent  over  his  quota. 

The  money  prizes  given  out  according  to 
districts,  there  being  six  districts,  amount  to 
in  each  district,  $300  for  first  man,  $200  for 
second  man,  $150  for  third  man  and  $100  for 
fourth. 

The  money  getters  were: 

Eastern  District:  John  Golder,  Washing- 
ton; Joseph  S.  Lieberman,  Philadelphia; 
Eugene  Markens,  Buffalo,  and  Ralph  W.  Pink- 
ham,  Boston. 

Central  District:  Fred  Wilson,  Detroit; 
Robert  Blazer,  Indianapolis ;  John  Himmelein, 
Cleveland,  and  Herman  S.  Mandelbaum, 
Cleveland. 

Mid-Western  District:  Jacob  M.  Jacobs, 
Chicago;  John  N.  Howland,  Chicago;  Clyde 
A.  Pratt,  Des  Moines,  and  William  C.  Cook, 
Chicago. 

Western  District:  Charles  J.  Hamal,  Salt 
Lake;  Byron  A.  Stover,  Butte;  Charles  F. 
Harris,  Portland,  and  Carl  H.  Drane,  Los 
Angeles. 

Southern  District:  Lewis  W.  Carter,  At- 
lanta; J.  Bryan  Craver,  Charlotte;  Samuel  J. 
Stockard,  New  Orleans,  and  Edward  D. 
Brewer,  Oklahoma. 

Canadian  District:  Alphonsus  Gorman, 
Montreal;  Charles  Ramage,  Toronto;  Joseph 
S.  O'Donnell,  St.  John,  and  John  B.  Whitney, 
Toronto.  

Shirley  Mason,  Charles 
Jones  to  Co- Star 

Shirley  Mason  and  Charles  Jones  will 
co-star  in  "  The  Eleventh  Hour,"  a  William 
Fox  production,  directed  by  Bernard  Durning, 


January  6  ,  1923 


61 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L .   H .   MASON,    REPRESENTATIVE,    725   S.   WABASH  AVE. 


Among  the  Exchanges 

t«np  HE  THIRD  ALARM,"  de- 
A  clared  by  Manager  Jack 
Sampson,  of  Film  Booking  Office 
exchange,  to  be  an  outstanding 
success,  was  screened  for  members 
of  the  Hamilton  Club  last  week. 
Roderick  Ross,  chairman  of  the 
club's  motion  picture  committee, 
arranged  the  screening  with  the  co- 
operation of  Mr.  Sampson,  and  the 
audience  consisted  •  nearly  seven 
hundred  members  and  friends,  who 
were  well  pleased  with  the  pic- 
ture. President  Writ  Humphrey 
declared  he  noticed  a  lot  weeping, 
while  many  of  the  women  cheered 
during  the  fire  scene  in  the  last 
reel.  With  the  tears  and  thrills  it 
produced,  there  can  be  no  doubt 
that  the  picture  was  a  success  at 
the  club  showing. 


leased  in  January,  and  the  new  no- 
deposit  system  recently  announced 
by  Vitagraph  was  taken  up  at  the 
various  meetings. 


F.  J.  Young  is  now  a  member  of 
Manager  Steinson's  staff  and  is 
selling  short  subjects  for  Vita- 
graph.  Another  addition  to  Vita- 
graph's  sales 'staff  is  G.  P.  Smith, 
who  has  been  connected  with  Pathe 
for  some  time  past  and  is  one  of 
the  best  business  getters  in  the 
Chicago  territory.  He  will  cover 
the  West  Side. 

Samuel  Lamosky  ,of  the  Vita- 
graph  office,  is  managing  Larry 
Wagner,  who  does  imitations  of 
Larry  Semon,  Vitagraph's  come- 
dian, and  has  his  man  booked  solid 
for  appearances  until  January  15. 


The  big  publicity  and  exploita- 
tion campaign  to  promote  "Broken 
Chains,"  which  opens  at  the  Chi- 
cago on  January  1,  got  under  way 
the  day  after  Christmas  when  an 
aeroplane  circled  over  the  loop  dis- 
trict, dropping  hundreds  of  an- 
nouncement cards,  two  hundred 
passes  to  the  Chicago  and  gold 
coins.  Publicist  Ncaland,  of  the 
Goldwyn  exchange,  also  started  a 
twenty-four  sheet  billboard  adver- 
tising campaign  and  store  tie-ups 
during  the  week. 


District  Manager  Hickey,  of 
Goldwyn  Pictures,  has  returned 
from  Buffalo,  his  former  home, 
where  he  spent  the  Christmas  holi- 
days. Another  exchange  man,  who 
journeyed  to  the  old  home  town  for 
his  Yuletide  celebration,  was  Man- 
ager Eichenlaub,  of  United  Art- 
ists, who  spend  the  holiday  with 
his  family  at  Chillicothe,  Ohio. 


District  Manager  J.  M.  Duncan, 
of  Vitagraph,  held  a  series  of  ex- 
change pep "  meetings  this  week. 
On  Monday  he  addressed  the  exec- 
utives and  salesmen  of  the  Chi- 
cago exchange,  leaving  that  night 
for  St.  Louis,  then  holding  meet- 
ings at  Kansas  City,  Omaha  and 
Minneapolis.  The  aggressive  sales 
campaign  to  put  over  the  twenty- 
four  big  specials,  the  first  of  which, 
fl  The  Ninety  and  Nine,"  will  be  re- 


Around  the  Trade 

AARON  J.  JONES,  at  this 
season  for  many  years,  has  is- 
sued a  forecast  of  business  con- 
ditions in  the  amusement  world 
and  has  proved  remarkably  accu- 
rate as  a  prognosticator.  This  year 
he  says :  "  At  last  the  sun  of  pros- 
perity is  peeping  over  the  horizon 
of  the  period  of  discontent  and 
chill  for  the  theatrical  industry  in 
general.  The  patient  has  passed 
the  crisis  and  is  on  the  fair  road 
to  recovery.  The  past  three  years 
have  been  a  veritable  slough  of  de- 
spond, but  the  bright  rays  of  ap- 
proaching prosperity  will  dry  up  all 
signs  of  worry  and  dejection,  and 
the  year  of  1923,  without  doubt,  will 
be  the  greatest  normal  theatrical 
year  since  the  balmy  days  befo-e 
the  nations  of  the  world  were 
steeped  in  the  recent  war. 

"  We  were  utterly  spoiled  by  the 
abnormal  desire  of  the  public  for 
entertainment  in  which  to  bury  the 
grief  of  war,  and  under  these  con- 
ditions the  industry  in  general  pro- 
duced some  rather  mediocre  plays 
and  pictures  in  their  rush  to  sup- 
ply the  demand.  We  have  only 
ourselves  to  blame  for  the  slump 
that  attended  the  industry  follow- 
ing this  time,  but  now  producers 
are  correcting  their  weaknesses, 
and  proof  of  this  is  found  in  the 
large  crowds  attending  the  better 
motion  picture  theatres. 

"  1923  will  be  a  year  of  values 
and  the  public  will  shop  for  enter- 
tainment with  careful  scrutiny, 
which  means  a  normal  attitude  and 
hence  a  normal  profit  for  the  fel- 
low who  delivers  one  hundred  per 
cent  entertainment.  Plays  will  be 
better,  pictures  will  be  better, 
actors  will  work  regularly — at  nor- 
mal salaries,  expenses  will  be  down, 
and  thus  business  on  the  whole 
will  be  vastly  improved.  The  sun 
is  peeping  over  the  horizon,  now, 
ye  pensive  showmen,  get  into  the 
sunshine." 


Frank  B.  Smith,  of  the  James  A. 
Hill  Manufacturing  Company, 
Minneapolis,  stopped  off  in  Chi- 
cago last  week  en  route  from  New 
York  to  his  headquarters.  Mr. 
Smith's  company  manufactures 
film  cases,  and  he  states  that  busi- 
ness is  rapidly  getting  back  to  nor- 
mal with  a  splendid  increasing  de- 
mand for  this  product. 


The  expected  falling  off  in  the  thea- 
tre business  the  week  before 
Christmas  was  even  more  marked 
than  usual  in  Chicago  and  vicinity, 
although  Christmas  day  attend- 
ance picked  up  to  a  marked  degree, 
especially  at  the  larger  houses.  The 
return  of  general  prosperity  in  the 
Chicago    district,    strange    as  it 


seems,  appears  to  have  been  the 
cause  of  the  slump.  Usual  patrons 
of  the  picture  houses  were  plenti- 
fully supplied  with  money  and,  ac- 
cording to  reports  from  retail 
merchants,  the.  Christmas  buying 
was  the  greatest  ever  recorded, 
therefore  the  people  did  not  have 
time  to  attend  the  movies  as  usual. 
This  condition,  however,  is  a 
foundation  for  the  prediction  of 
good  theatre  attendance  from  now 
on. 


"  Tess  of  the  Storm  Country " 
got  away  to  a  good  start  on  its 
Roosevelt  run  Monday  and  was 
given  splendid  reviews  by  all  the 
movie  critics  of  the  Chicago  daily 
press. 


One  thousand  homeless  men  and 
boys,  who  otherwise  might  have 
gone  hungry  Christmas  day,  were 
guests  at  a  splendid  dinner  and 
Christmas  celebration  at  Hobo  Col- 
lege, 915  West  Washington  Street, 
on  Christmas  day  through  the 
thoughtfulness  of  Lila  Lee,  our 
Chicago  movie  star,  who  wired  her 
father,  Charles  Appel,  owner  of  the 
North   Side  Turner   Hall,   to  ar- 


THE 

SECOND  BIG  WEEK  STARTS  TODAY 

'*:*»n*^''J>"^"'i^<•'v•e**,'  cotcrwuouj 

Detroit  Hm  Ever  Set*  SHOWS 

DOWN  TO 

THE 

SEA 

IN  SHU 

A  Romance  of  Quaker  L 
Set  Against  a  Background 
of  Autkentic  Whaling  Scent r 

WTTM 

RAYMOND  McKEE 
MARGUERITE  CODRTOT 

AND  SPECIAL  CAST 


SEE 


}lu(in>  Aboard  Ship 
How  Men  Are  Shanghaied 
The  Knafe  Fijhf 

Greatest  Storm  Scene  Fv  cr  Photographed 
A  Boat  Load  of  Men  Overturned  in  the 
Atlantic  h)  a  Fi(hlin«  Spcrni  What 


ADDED  FILMS  AND  SPECIAL 
SYMPHONIC  MIJSIC 

POPULAR  PRICES 


25c -50c  25- 50 -75c 


range  a  big  holiday  affair  at  her 
expense.  Mr.  Appel  obtained  Dr. 
Ben  Reitman's  aid  in  the  manage- 
ment of  the  affair  and,  in  addition 
to  the  big  dinner,  there  was  a  tree 
with  presents  for  all  the  guests. 


President  L.  M.  Rubens,  of  the 
Illinois  Motion  Picture  Theatre 
Owners'  Association,  made  the  fol- 
lowing answer  to  newspaper  re- 
porters' questions  as  to  how  the  or- 
ganization stood  on  the  action  of 
Will  Hays  in  the  Fatty  Arbuckle 
matter.  "  We  believe  that  the  pub- 
lic should  be  allowed  to  be  the 
judge  of  what  it  wants.  The  court 
of  justice  acquitted  Arbuckle  in  the 
case  involving  the  death  of  Vir- 
ginia Rappe  and  now  he  must  face 
the  high  court  of  public  opinion." 
Chief  of  Police  Fitzmorris ,  ex- 
officio  head  of  the  censor  board, 
said :  "  I  think  the  public  can  be 
trusted  to  do  its  own  censoring  if 
any  is  needed."  Individual  opinion 
among  the  exhibitors  on  the  pro- 
priety and  profit  of  showing  Ar- 
buckle films  was  divided,  but  the 
majority  seems  to  feel  that  they 
w  ill  be  glad  to  show  Arbuckle  pic- 
tures on  their  screens,  many  com- 
menting on  the  fact  that  his  pic- 
tures in  the  past  had  been  remark- 
ably clean  and  free  from  anything 
which  could  call  forth  criticism 
from  even  the  most  ardent  re- 
former. 


"  Down  to  the  Sea  in  Ships  "  was  ad- 
vertised this   tray   in  Detroit,  Mich., 
when  it  showed  nt  the  Orpheiim 


Conferences    have    been  under 
way  between  representatives  of  the 
Motion   Picture  Operators'  Union 
and  the  Theatre  Owners  for  a  new 
wage  and  working  agreement,  as 
the  present  one  expires  on  January 
10.    At  the  first  meeting  between 
the  representatives  of  the  two  bod- 
ies the  union  officials  made  a  de- 
mand for  a  10  per  cent  wage  in- 
crease   and    changes    in  working 
conditions,  which  would  entail  the 
hiring  of   additional   operators  in 
several    theatres.      This  demand 
which  will  be  considered  at  a  gen- 
eral  meeting   of    exhibitors  next 
week,  followed  the  proposal  of  the 
theatre  owners,  that  wages  be  cut 
25  per  cent  for  1923  and  a  later 
proposal  that  the  present  scale  be 
continued  in  force,  both  of  which 
were   turned    down   flatly  by  the 
union  officials.    Among  those  pres- 
ent at  the  meeting  were :  Commit- 
tee   for    the    Operators'  Union, 
Thomas  Reynolds,  Thomas  Malloy, 
Hal    Johnstone,    James  Sloneker, 
Frank  Clifford,  Louis  Morris,  Da- 
vid Day,  Eugene  Atkinson,  Arthur 
Lyons,    Benjamin   Hannabert  and 
Jack  Wolf  berg,  and  the  committee 
for   the    Illinois    Motion  Picture 
Theatre  Owners  included  Samuel 
Abrahams,   Norman   E.   Field,  M. 
Katz,   L.    Siegel,   M.    Siegel,  Sid 
Selig,  Nathan  Wolf,  Vern  Lang- 
don  and  J.  B.  Dibelka. 


62 


Motion  Picture  N  ew  s 


EXHIBITORS'     REPORTS     ON     NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 
When    Knighthood    Was  in 
Flower — 

Holding  on  to  a  run  with  steady 
patronage.  Best  picture  of  the 
year.  (West.) 


Wonderful  production.  Played 
to  full  houses  for  three  consecu- 
tive weeks.  Could  ,use  another 
picture  like  that.    (Middle  West.) 


Thirty  Days — 

Good  light  comedy.  Reid  in 
familiar  role,  well  liked.  He  has 
large  following  here.  (Middle 
West.) 


A  very  good  box  office  attraction. 
Wallie  Re'id  always  draws  the 
crowds.    (Middle  West.) 


To  Have  and  to  Hold — 

Cold  weather  did  not  prevent 
this  one  from  doing  a  good  week's 
business.    (Middle  West.) 

Pride  of  Palomar — 

Fine  feature  with  lots  of  action 
and  sustained  interest.  Business 
good.    (Middle  West.) 

The  Ghost  Breaker — 

Better  than  some  of  Reid's  re- 
cent features  and  comedy  went 
over  big.  Did  good  business. 
(Middle  West.) 


The  Young  Rajah — 

Business  continued  for  ten  days 
run  with  some  slack  days.  Picture 
pleased  those  who  had  never  been 
Valentino  fans  before.  Established 
no  records.  (Middle  West.) 


Pink  Gods — 

Satisfactory  and  seemed  to  please 
generally.  Business  wasn't  rushing 
but  it  averaged  very  well  in  spite 
of  Christmas  shopping.  (Middle 
West.) 


It  is  too  bad  all  actors  cannot 
deliver  the  goods  as  well  as 
Strongheart,  the  dog  star.  My 
patrons  liked  this  better  than  *'  The 
Silent  Call." 


The  Outcast — 

Elsie  Ferguson  miscast  as  a 
street  waif,  but  seemed  to  take 
fairly  well.  A  few  were  pleased 
with  it  and  the  rest  didn't  com- 
plain.   (Middle  West.) 


FIRST  NATIONAL 

Omar,  the  Tent  maker — 

Did  not  come  up  to  "  The 
Masquerader."  Holiday  shopping 
probably  effected  business,  how- 
ever. Little  enthusiasm.  (Middle 
West.) 


A  remarkable  production  from 
every  angle.  Scenery  beautiful. 
Plot,  action  and  direction  all  fine. 
The  dog  is  the  big  drawing  card, 
however.    Big  business  all  week. 


East  Is  West — 

This  has  a  real  kick  in  it.  Conny 
Talmadge  still  a  favorite.  Nice 
business.    (Middle  West.) 


Wonderful  picture  from  the 
artistic  standpoint.  Very  well  liked 
by  patrons  who  care  for  art,  but 
not  such  a  big  drawing  card  as 
it  deserved  to  be.    (Middle  West.) 


Dangerous  Age — - 

One  of  the  best  pictures  in  a 
long  time.  Did  better  business  than 
we  have  done  for  weeks.  (West.) 


UNIVERSAL 
The  Jilt^- 

It's  a  good  box  office  attraction. 
Enough  snap  to  appeal.  Well  done 
throughout.  Fair  business  for  the 
week  before  Christmas.  (Middle 
West.) 


Brawn  of  the  North — 

Good  picture;  average  box  office 
value.    (Middle  West.) 


An  average  program  picture  at- 
tracting average  business  and  not 
enthusing  the  audience  one  bit. 
(East.) 


One  Wonderful  Night — 

Very  good  business.  Not  such 
a  great  picture,  but  drew  well. 
(West.) 


The  Kentucky  Derby — 

Don't  fail  to  book  this  one.  It 
packs  them  in.  The  horse  race 
scene  as  thrilling  as  the  real  thing, 
say  local  followers  of  Sport  of 
Kings  who  journey  every  year  to 
Louisville  to  see  the  Derby.  (Mid- 
dle West.) 


FOX 

A  Self  Made  Man — 

Fair  all  around.    (Middle  West.) 


Forget-Me-Not — 

A  superior  offering  that  was  well 
received  and  which  recorded  excel- 
lent totals  at  the  box  office  for 
the  week. 


Moonshine  Valley — 

Just  the  thing  for  patrons  of 
this  theatre.  A  lot  of  bunk  handed 
out  a  la  William  Farnum  which 
went  over  in  fine  shape  with  the 
fans.  (East.) 


//  /  Were  Queen — 

Ethel  Clayton's  popularity  would 
carry  a  mediocre  picture,  and  she 
was  well  received  in  this  one,  which 
wasn't  a  masterpiece,  but  a  pretty 
good  offering.  (West.) 


GOLDWYN 

Sherlock  Holmes — 

Barrymore  is  fine  in  this  exciting 
story,  which  went  over  big.  (Mid- 
dle West.) 


METRO 

Sherlock  Brown — 

Not  such  a  good  offering.  At 
least,  it  didn't  please  my  patrons  so 
well.    (Middle  West.) 


Trifling  Women — 

Feature  which  pleased  our 
audiences  and  did  good  business. 
(Middle  West.) 


Went  over  big  with  my  patrons 
and  they  are  not  so  easy  to  please. 
(West.) 


Brothers  Under  the  Skir 

Exploitation  helped  this  one 
greatly  and  the  attendance  for  the 
week  was  good.    (Middle  West.) 


The  Sin  Flood — 

A  fine  story  well  put  over  and 
which  brought  a  full  house  at  each 
showing  for  the  seven  days'  run. 
Well  advertised.  (East.) 


Far  above  the  average  picture 
Played  to  good  business. 


VITAGRAPH 

The  Ladder  Jinx — 

A  nice  program  picture, 
factory  receipts. 


Satis- 


UNITED  ARTISTS 

Tess  o'  the  Storm  Country — 

Mary  Pickford  at  her  best.  All 
who  saw  the  old  one  came  to  see 
if  she  looked  any  different.  Those 
who  didn't  see  the  first  one  came 
so  they  wouldn't  miss  anything,  so 
I  played  to  good  houses  for  a  three 
weeks'  run.  (West.) 


Going  strong  on  seventh  week. 
(West.) 


Douglas  Fairbanks  in  Robin- 
hood  — 

With  Doug's  usual  popularity  and 
such  a  great  picture,  the  answer  is 
S.  R.  O.  (West.) 


The  Man  Who  Played  Go<fl— 

Fine  picture ;  drew  good  busi- 
ness. Arliss  a  real  artist.  (Mid- 
dle West.) 


A  Tailor-Made  Man — 

This  picture  was  a  big  disap- 
pointment. The  production  had 
been  thought  to  be  big  enough  for 
a  week's  run  but  it  was  pulled  off  in 
the  middle  of  the  run  when  it  did 
nothing  more  than  average  busi- 
ness, following  a  Sunday  opening. 
It  will  take  three  or  four  of  these 
good  Ray  pictures  to  restore  the 
star  to  public  confidence.  (East.) 


FILM  BOOKING  OFFICES 

Good  Men  and  True — 

Harry  Carey  is  a  favorite  here. 
The  attendance  for  the  week  with 
this  one  was  good.  (Middle  West.) 


The  Kickback — 

Not  an  acceptional  Harry  Carey. 
Business  rather  slow.  Matinees 
had  the  fewest.  #( Middle  West.) 


Thelma — 

Fine  dramatization  of  the  novel. 
Picture  pleased  generally  and  did 
fine  business.    (Middle  West.) 


Went  beyond  expectations. 
Mighty  well  liked  by  those  who 
had  read  the  book.  They  said  the 
characterizations  were  fine.  (West.) 


No  complaint  to  offer.  Good  pic- 
ture.   Good  business.  (West.) 


AL  LICHTMAN 

Shadows — 

All  critics  and  capacity  audiences 
at  each  performance  agreed  that 
this  is  a  great  picture.  (Middle 

West.) 


Rich  Men's  Wives — 

Hit  home  in  a  good  many  places. 
Wasn't  so  popular  with  some,  but 
did  good  business.  (West.) 


SELZNICK 

One  Week  of  Love — 

Stars  are  popular  here  and  busi- 
ness was  good.    (Middle  West.) 


A  good  drawing  card.  Big  houses 
for  a  week's  run.    (Middle  West.) 


Great  picture.  Fine  story  value. 
Went  over  big  with  both  Hammer- 
stein  and  Tearle  fans.  (West.) 


PATHE 

Dr.  Jack — 

A  sure  fire  box  office  attraction. 
Pack  'em  in  with  it.  (West.) 


HODKINSON 

Other  Women's  Clothes — 

W  ith  help  of  style  show  did  a 
fair  business,  in  spite  of  holiday 
festivities. 


ASSOCIATE  EXHIBITORS 
Till  We  Meet  Again- 


Great  audience  picture. 
West.) 


(Middle 


STATE  RIGHTS 
What's     Wrong     with  the 
Women — 

A  very  good  picture.  (Middle 
West.) 


January  6 ,  1923 


63 


PROGRAMS     FOR    THE    IV E  E  K    OF  DECEMBER    24  TH 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture — "Merry  Wives  of  Wind- 
sor "  —  Capital  Grand  Or-' 
chestra. 

Added  attraction — Christmas  Fan- 
tasy musical,  dance  and  vocal 
numbers. 

Vocal — Duet— "Agus  Dei." 

Current  Events — Capitol  Magazine. 

Specialty  —  Dementia  Americana — 
"  Kitten  on  Keys" — Thalia — Za- 
nou  and  Alexander  Oumansky. 

Feature — The  Headless  Horseman 
— Will  Rogers — Hodkinson. 

Vocal — "  Sunrise  and  You  " — Rob- 
ert Davis — Solo. 

Comedy — Saturday  Morning. 

Recessional — Organ. 

Rivoli  Theatre — 

Overtures — "Dance  of  the  Hours" 
from  "  La  Giaconda "  and 
Riesenfeld's  Classical  Jazz  — 
Rivoli  Grand  Orchestra. 

Current  Events — Rivoli  Pictorial. 

Novelty  —  A  Music  Film  —  The 
Hasting  Twins  in  Toddling 
Tots  and  Movies  of  the  Fu- 
ture, introducing  Kelley's  Plas- 
ticon  Pictures. 

Vocal  Specialty  —  "  Around  the 
Christmas  Tree,"  quartette. 

Feature — Back  Home  and  Broke. 
Thomas   Mcighan — Paramount. 

Dance  Specialty  —  Patinage  —  Ser- 
ova  Dancers. 

Cartoon — Felix  Turns  the  Tide. 

Recessional — Organ. 

Rialto  Theatre — 

Overture  —  "  Yuletide  "  including 
quartette. 

Current   Events — Rialto  Magazine. 

Musical — Selections  from  "Faust" 
and  Riesenfeld's  Classical  Jazz 
Rialto  Orchestra, 


JSSSftsk  two  women  changed  his  tide  of  Jijp 


CONWAY  TEARLE 


OF  LOVE 


Art  ad.  uith  minimum  of  wording,  prepared  bu  Richard  A.  Addison  of  the 
Pickwick  theatre.  .San  Diego,  on  "Ebb  Tide'' 


Feature — The   Flirt — Universal. 

Specialty  —  Christmas  Toys  —  A 
Dance  Fantasy. 

Comedy — Hurry  Up. 

Recessional — Organ. 

Criterion  Theatre — 

Feature — -W  hen  Knighthood  was  in 
Flower — Marion  Davies— Para- 
mount— closing  week. 

Lyric  Theatre — 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood — United  Artists — 
indefinite. 

Astor  Theatre — 

Feature  —  The  Town  That  Forgot 
God — Fox — indefinite. 

Forty-fourth  Street  Theatre — 

Feature — Over  the  Hill — Fox — Re- 
vival— two  weeks'  run. 

Mark-Strand  Theatre — 

Overture — Yuletide  Tone  Poem 
(with  tableau),  Strand  Sym- 
phony Orchestra. 

Novelty — Future  Greats —  Analy- 
sis of  motion. 

Specialty  —  Yuletide  Frolic — The 
Christmas  Party. 

Current  Events  —  Mark  Strand 
Topical  Review. 

Prologue — "  Dr.  Jack,"  male  quar- 
tette. 

Feature — Dr.  Tack — Harold  Llovd 
— Pathe. 

Novelty — Charles    Dickens,  British 

Author  Series. 
Comedy — The  Runaway  Dog. 
Recessional — Organ. 


BROOKLYN 


Large  space   ad  on   "  One    Week  of 
Lore,"  lined  by  the  Metropolitan  the- 
atre, Baltimore 


Mark-Strand  Theatre — 

Overture — "  Symphony  of  Christ- 
mas "  and  a  Prizma  colored 
art  phantasy,  The  Good  Spirit: 
"  Silent  Night  "  rendered  off- 
stage by  the  Russian  Imperial 
Quartette. 

Novelty — "  Waltz  de  Fleur,"  an 
interpretation  of  Tschaikow- 
sky's  composition,  by  Mark- 
Strand  Ballet  Corps,  garbed  to 
represent  various  flowers. 

Current    Events  —  Christmas  in 


Many  Lands.  Mark  Strand 
Topical  Review  in  Christmas 
dress,  accompanied  by  a  Ly- 
man Howe  yuletide  greeting. 
Vocal  —  The  Russian  Imperial 
Quartette:  (a)  "Night,"  from 
the  opera  "Demon"  (Rubin- 
stein) ;  (b)  "  Song  of  the  Boat- 
men of  the  Volga"  (Tschai- 
kowsky. 

Scenic — Canyon  of  Dreams — Mu- 
sic, (a)  "Woodland  Whis- 
pers, (b)  "  From  the  Land  of 
the  Sky  Blue  Waters,"  Edna 
Burhans,  soprano,  off-stage ; 
(c)  "Indian  Summer"  (Her- 
bert). 

Vocal — Charlotte  Burgh,  colora- 
tura soprano :  The  Mad  Scene 
from  Donizetti's  "  Lucia." 

Specialty  —  Christmas  Dreams — 
Scene :  Canopied  crib,  interior 
of  child's  bedchamber  win- 
dow with  wintery  outlook, 
through  which  Santa  Claus 
enters;  (a)  "  Sleep  Baby " 
(Vannah),  (b)  "Arrival  of 
Santa  Claus,"  "  Sleigh  Ride " 
(Hindley)  ;  (c)  Frolic  of  the 
Dolls:  overture,  "Babes  in 
Toyland"  (Herbert),  Mark- 
Strand  Ballet  Corps. 

Feature — Wesley  Barry  in  Heroes 
of  the  Street — Warner  Bros. 

Recessional — Organ  solo.  Hallelu- 
jah Chorus  from  "  The  Mes- 
siah "  (Handel). 


LOS  ANGELES 

Grauman's  Theatre — 

Overture  —  Medley  songs  from 
Old  Folks. 

Current  Events — Pathe  Weekly. 

Musical — Original  organ  composi- 
tion— "My  Christmas  Present." 

Comedy — Christmas — Mr.  and  Mrs. 
Carter  De  Haven. 

Specialty — Christmas  Dance,  14  peo- 
ple;  interior  of  doll  factory,  10 
dancers  and  quartette  singing 
"  Toy  Soldier  Review." 

Feature  —  Thirty  Days,  Wallace 
Reid — Paramount. 


Mission  Theatre — 

Overture — Kamenoi  Ostrow. 

Current  Events  —  International 
News. 

Musical — Violin  Solo, 

Novelty  —  Prizma  Picture  w;th 
Organ,  "  The  Good  Spirit  At- 
mosphere." 

Prologue — Act  Three  of  Spanish 
Dancers. 

Feature — Suzanna — First  National. 
Recessional — Organ. 

Symphony  Theatre — 

Overture — Orchestra. 

Current  Events — Fox  News 

Comedy — Out  of  Place. 

Feature — Tom  Mix  in  Arabia. 

Recessional — Organ. 

Next  Week — Good  Men  and  True. 

Kineina  Theatre — 

Overture  —  "  Medley  of  Yuletide 
Tunes." 

Comedy — Look  Out  Below — Mer- 
maid. 

Current  Events  —  International 
News ;  Topics  of  the  Day. 

Musical  —  "  Songs  of  Yesteryear," 
Harpist. 

Feature  —  The  Dangerous  Age  — 
First  National. 

Recessional — Organ. 

Next  Week  —  Omar,  the  Tent- 
maker. 

California  Theatre — 

Overture  —  Symphony  Concert  — 
Hungarian  Fantasia — "I'll  For- 
get You,"  with  trombone  solo ; 
old  tune. 

Current  Events — Fox  and  Interna- 
tional News. 

Feature — The  Stranger's  Banquet 
— Goldwyn. 

Novelty — Topics  of  the  Day. 

Recessional — Organ, 

Next  Week — The  Man  Who  Plaved 
God. 

Pantages  Theatre — 

Feature — The  Hunch. 


The  dtillman  theatre,  f'lercland,  used 
this  art  a<l  on  "  Peg  o'  Mg  Ilcart  " 


64 


Motion  Picture  News 


PETER    B.  KYNE'S 


RIVOLI 


BROTHERS  UNDER S 
THE  SKIN"  a\ 

i 


CLAIRE  WINDSOR.  PAT  CMAL1EY. 
HELENE  CHADW1CK.  MAE  BL'SCH 

NORMAN  KERRY 
Hu«tMAd»:   W,v«!    And  Otlwi! 


Current  Events — McVickers  News 
and  Views. 

Specialty — Snow  Flakes. 

Musical — Organ  solo — W.  Reming- 
ton Welch,  organs?. 

Specialty — Paul  Whiteman's  Or- 
chestra. 

Feature — Making     a     Man — Jack 

Holt — Paramount. 
Randolph  Theatre — 
Current     Events  —  International 

News. 

Comedy — The  Tattle  Tale. 
Novelty — Xew  Leather  Pushers. 
Feature — The  Power  of  the  Lie- 
Paramount. 
Coming  Feature— The  Flirt. 


Attractive  use  of  stock  material  in 
"  Brothers  Under  the  Skin  "  ad  ruii  by 
the  Bivoli  theatre  in  Baltimore  papers 
Current    Events  —  International 

News. 
Loew's  Theatre- 
Feature — Quincy  Adams  Sawyer — 

Metro — Second  week  . 
Grauman's  Rialto  Theatre — 
Feature — When  Knighthood  was  in 
Flower — Marion  Davies — Par- 
amount— Eleventh  week. 
Grauman's   Hollywood  Thea- 
tre— 

Feature — Douglas  Fairbanks  in 
Robin  Hood — United  Artists — 
Tenth  week. 

Miller's  Theatre — 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford — United 
Artists — Eighth  week  . 

Hill  Street  Theatre — 

Overture — Hill  Street  Orchestra. 

Current  Events  —  International 
News.' 

Serial— In  the  Days  of  Buffalo  Bill. 
Feature  —  Yosemite  Trails,  Dustin 

Farnum — Fox. 
Cartoon — Aesop's    Fable  —  Pathe. 
Five  acts  of  vaudeville. 


CHICAGO 


Chicago  Theatre — 

Overture — Selected. 
Scenic. 

Specialty — The  Sheik,  the  Arabian 
Horse. 

Current  Events — News  Weekly. 
Musical — Organ  solo. 
Novelty — Literary  Digest. 
Specialty  —  A    Trip    with  Santa 
Claus. 

Feature  —  The  Hottentot  —  First 
National. 

Comedy  —  The  Educator  —  Lloyd 

Hamilton. 
Tivoli  Theatre — 

Overture — Selected. 

Specialty — My  Little  Love. 

Current  Events — News  Weekly- 
Literary  Digest. 

Musical — Organ  Solo. 

Specialty — In   Doll  Land. 

Feature— Rags  to  Riches — Wesley 
Barry — Warner  Bros. 

Comedy. 

Riviera  Theatre — 

Overture — Selected. 
Novelty — Literary  Digest. 
Vocal — Solo. 

Current  Events — News  Weekly. 

Specialty — Cinderella. 

Feature — Rags   to   Riches — Wesley 

Barry — Warner  Bros. 
Comedy. 

Roosevelt  Theatre — 

Feature— Mary   Pickford   in  Tess 
of  the  Storm  Country — United 
Artists. 
McVickerV  Theatre- 
Overture—"  William  Tell." 


!>4 

Mr.  and  Mr» 

Gjrler  Dc  HctVav 

in 

XMAS 


KUHN  CHAQITTTE 


The  L'ndvjtnq  Love  5lonj  H 
--.-JU-1.K-  HI 

Maurice  Tourruc  r«  Majlerpwce 


MADGE  BELLAMY 

as  Lorn  a  boon  e 
JOHN  BOWERS 

asrJohn  r^ioM  - 
FRANK  KEEN  AN- 
&s  gruff  fir  jijtsar 
bandit  and  gen  tJeman- 


law" 

ftotbor*  pea  to  thru*  to  fire  w.  1 
fight,  woe  ud  win  for  tbc  world 


Youll  Lh?e  Evtay  Moment  of  It 


The  Liberty  theatre,  Kansas  City,  used 
this  to  advertise  <e  Lorna  Doone" 


BUFFALO 


-Had- 


Dark, 
Na- 


Shea's  Hippodrome — 

Overture — "  The    Angelus  " 
ley. 

Organ  Recital—"  Pinafore,"  Christ- 
mas novelty  with  special  scenic 
effects. 

Feature — The  Impossible  Mrs.  Bel- 
lew,  Gloria  Swanson — Para- 
mount. 

Comedy — When  Summer  Comes — 
Mack  Sennett. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week — East  Is  West.  Con- 
stance Talmadge — First  Na- 
tional. 

Lafayette  Square  Theatre — 

Overture — "  Gloria  in  Excelsis." 
Organ  Recital — C.  Sharpe — Minor. 
Current  Events — Fox  News. 
Feature — The  Light  in  the 

Hope     Hampton — First 

tional. 
Comedy — Snub  Pollard. 
Novelty — Starland  Revue. 
Loew's  State  Theatre — 
Overture — "  Babes    in  Toyland" 

Victor  Herbert. 
Current  Events — Pathe  News. 
Feature — The    Cowboy  and 

Lady,  Mary  Miles  Minter  and 

Tom  Moore — Paramount. 
Comedy — Hallroom  Boys. 
Cartoon — Mutt  and  Jeff. 
Next  Week — Just  Tony. 
Mark-Strand  Theatre — 
Overture — Wurlitzer. 
Current  Events — Kinograms. 
Feature  —  Remembrance  —  Gold- 

wyn. 

Comedy  —  A  Day's 

Chaplin  revival. 
Next  Week — Brothers  Under 

Skin. 

Olympic  Theatre — 

Overture  —  "Naughty  Marietta  " 
Victor  Herbert. 


the 


Pleasure  — 
the 


Organ  Recital  —  "Christmas  Day 
with  the  Kiddies,"  composed 
and  played  by  William  Wirges, 
Jr. 

Feature — One  \\  onderful  Night. 
Comedy  —  Me    and    My    Mule — 

Queenie,  the  trained  horse  and 

Maudie,  the  mule. 
Current  Events  —  International 

News. 

Novelty  —  The  Leather  Pushers — 
Round  Two. 

Palace  Theatre — 

Feature  —  The  Probation  Wife — 
Norma  Talmadge  revival. 

Shea's  North  Park  Theatre — 

Feature — The  Impossible  Mrs.  Bel- 
lew,  Gloria  Swanson — Para- 
mount. 


sr.  louis 


Missouri  Theatre — 

Overture — "The  Christmas  Spirit" 
— Missouri  Svmphonv  Orches- 
tra. 

Current  Events — Missouri  News. 
Novelty — Fun  from  the  Press. 
Musical — Organ   solo,   "  Smiles  of 
1922-23." 

Specialty — Parade  of  the  Toy  Sol- 
diers. Eight  live  dolls  that 
walk  and  dance. 

Comedy — Making  Movies. 

Specialty — Kittens  on  the  Keys, 
with  the  "  Kittens  "  in  person. 

Feature  —  Back  Home  and  Broke 
— Thomas  Meighan. 


basil  king's 
penetrating 
stogy  of  a 
high  socicrr 

ROMA  MCE 

HELEN  CHADWOj 
JAMES  REMIE 

_ 

CLAUDE 
GHUMGWOTER 


ALSO 

CLYDE  COOK 

W  -H/S  L4T£ST  COMeOy 

/IW£  ESKIMO  V 

POX  NEWS  VIEWS 

NOW  SHOWING 

JOWER, 

^  THEATRE 

Art  ad  on  "  The  Dust  Flower,"  for  its 
run  at  the  Ton  er  theatre,  St.  Paul 

New  Grand  Central,  West  End 
Lyric  and  Capitol — 

Overture — Christmas  Selections. 
Current  Events — News  and  Views — 

Topics  of  the  Day. 
Musical — Organ  Solo. 
Comedy— The    Pale    Face— Buster 

Keaton. 

Feature — Heroes  of  the  Street, 
Wesley  Barry— Warner  Bros. 

Cartoon — An  Aesop  Fable. 

Pershing  Theatre — 

Overture — With  special  music  set- 
ting. 

Feature  —  Douglas    Fairbanks  in 

Robin  Hood— United  Artists. 
Fox  Liberty — 

Overture — Liberty  Concert  Orches- 
tra in  "  The  Anvil  Chorus " 
from  "  II  Trovatore." 

Current  Events — Fox  News  and 
Views — Educational. 

Cartoon — Mutt  and  Jeff. 


Comedy — Fresh  Heir — Sunshine. 
Feature — The  Village  Blacksmith— 

Fox. 

Rivoli  Theatre — 

Overture — Jansen's  Rivoli  Orches- 
tra. 

Current  Events  —  International 
News  and  Views. 

Comedy — Sting  'Em  Sweet — Cen- 
tury. 

Feature — Under  Two  Flags,  Pris- 
cilla  Dean — Universal. 

Del  Monte  Theatre — 

Overture — Humf eld's  Delmonte  Or- 
chestra. 

Current  Events — News  and  Views. 

Novelty — Fun  from  the  Press. 

Musical  Special — Joseph  F.  Shee- 
han  and  opera  company  in  se- 
lections from  the  "  Mikado." 

Feature — Shadows — Al  Lichtman. 

Columbia  Theatre — 

Overture — Christmas  specials — Co- 
lumbia Concert  Orchestra. 

Current  Events — Fox  News  and 
Views. 

Cartoon — Mutt  and  Jeff — Fox. 
Comedy — Fresh  Heir. 
Feature — Mother  Eternal. 
Serial — Speed,  Charles  Hutchinson 
—Pathe. 


PHILADELPHIA 


Stanley  Theatre — 

Current  Events— Pathe  News,  Fox 
News,  Kinograms,  Topics  of 
the  Day. 

Feature  —  Oliver  Twist  —  Jackie 
Coogan — First  National. 

Next  Week  —  Back  Home  and 
Broke. 

Stanton  Theatre — 

Current  Events — Fox  News. 

Feature — When  Knighthood  Was 
in  Flower,  Marion  Davies — 
Cosmopolitan-Paramount.  In- 
definite run. 

Arcadia  Theatre — 

Current  Events  —  Pathe  News, 
Movie  Chats. 

Novelty — Christmas. 

Feature — Domestic  Relations,  Kath- 
erine  MacDonald — First  Na- 
tional. 

Next  Week — Thirty  Days. 


MISSION 

tKP*  WORLD  PREMIER 

BEGINNING 
SATURDAY,  DEC  23rd 

MACK  SENNETT 


MABEL  NORMAND 

SUZANNA" 

Pi,., I.J  kf  F.  RICHARD  JONES 
l  r<*ho*  crW  Smile*  .*  m  Story  of  teAy  (S/i/onM 


"  Suzanna "  ad  used  by  the  Mission 
theatre,  Los  Angeles 


January   6  ,  1923 


65 


Regent  Theatre — 

Novelty — Broadcasting. 
Cartoon — Jim  Jam — Mutt  and  Jeff 
— Fox. 

Feature — Affinities — Hodkinson. 

Next  Week — Pawned. 

Karlton  Theatre — 

Current  Events — Kinograms. 

Comedv — The  Electric  House. 

Feature— East  Is  West,  Constance 
Talmadge — First  National. 

Next  Week— The  Dangerous  Age. 

Aldine  Theatre — 

Current  Events  —  International 
News,  Fun  from  the  Press, 
Pathe  Review  and  Starland  Re- 
view. 

Feature— Trifling    Women — Metro. 

Indefinite  run. 
Palace  Theatre — 

Current  Events  —  Pathe  News, 
Topics  of  the  Day. 

Feature— The  Impossible  Mrs.  Bel- 
lew  —  Gloria  Swanson  —  Para- 
mount. 

Next  Week— Thirty  Days. 
Victoria  Theatre — 
Current  Events — Pathe  News. 
Comedy— The    Counter  Jumper— 

Larry  Semon. 
Feature  — The     Blind     Bargain  — 

Goldwyn. 
Next  Week— The  Secrets  of  Paris. 
Capitol  Theatre — 
Current  Events— Kinograms. 
Comedy — High  Power. 
Feature   The   Young    Rajah — Ro- 

dolph  Valentino — Paramount. 
Next  Week — Her  Only  Way. 


CINCINNATI 


Walnut  Theatre — 

Current  Events — Pathe  News. 
Comedy — Let  'er  Run — Mermaid. 
Feature — Lorna  Doone — First  Na- 
tional. 

Next  Week — The  Dangerous  Age. 

Strand  Theatre — 

Current  Events — Pathe  News. 

Cartoon — Aesop's  Fables. 

Feature — Minnie — First  National. 

Next  Week— Dr.  Jack. 

Capitol  Theatre— - 

Current  Events — Capitol  News. 

Topics  of  the  Day — Literary'  Digest. 

Feature — Back  Home  and  Broke — 

Thomas  Meighan — Paramount. 
Next  Week  —  The  Tailor  Made 

Man. 

Palace  Theatre — 

Current  Events — Pathe  News. 
Topics  of  the  Day — Literary  Digest. 
Feature — Youth  to  Youth — Metro. 


CLEVELAND 


Stillman  Theatre — 

Overture — Christmas  Symphony — 
Orchestra. 

Feature — "Peg  O'  My  Heart"  — 
Laurette  Taylor — Metro. 

Next  Week — Same. 

Allen  Theatre — 

Overture — "A  Christmas  Tree  Fan- 
tasie" — Orchestra. 

Current  Events — Literary  Digest — 
Fun  from  the  Press— Interna- 
tional News — Plain  Dealer 
Screen  Magazine. 

Comedy — Hurry  Up. 

Prizma — Felix  at  the  Fair. 

Feature — Heroes  of  the  Street  — 
Wesley  Barry — Warner  Bros. 

Added  Attraction — Wesley  Barry 
in  person  and  his  company,  in 
a  novelty  act. 

Next  Week— The  Hottentot. 


Park  Theatre — 

Overture — '"Evolution  of  Dixie." 

Current  Events — Kinograms — Fun 
From  the  Press. 

Comedy — Our  Gang. 

Feature — Ebb  Tide — Paramount. 

Next  Week — Singed  Wings. 

Reade's  Hippodrome — 

Overture — Popular  Medley. 

Current  Events  —  Pathe  News  — 
Pathe  Review. 

Specialties — Eight  acts  of  vaude- 
ville. 

Feature — The  Third  Alarm. 
Next    Week  —  The    Ninety  and 
Nine. 

Standard  Theatre — 

Current  Events  —  International 
News. 

Comedy — The  Little  Rascal — Baby 
Peggy. 

Feature — Riding  Wild — Hoot  Gib- 
son— Universal. 
Next  Week — One  Wonderful  Night 


Feature — Lorna  Doone — First  Na- 
tional. 

Next  Week — Alias  Julius  Caesar. 

Royal  Theatre — 

Overture — Selections. 

Current    Events  —  Royal  Screen 

Magazine. 
Musical — Organ  selections. 
Corned}— Our  Gang, 
Specialty — Baby  Doll  Borden,  vocal 

entertainer. 
Feature — Ebb  Tide — Paramount. 
Twelfth  Street  Theatre — 
Overture — Selections. 
Current    Events  —  Twelfth  Street 

Screen  Magazine. 
Comedy — Aesop's  Fables  and  Fire 

the  Fireman. 
Short  Subject — Kings  of  the  Forest 

— Roy  Stewart. 
Feature — On  the  High  Seas — Dor- 
othy Dalton  and  Jack  Holt — 

Paramount. 
Next  Week — Brawn  of  the  North. 


At  IF*  HOLUBAR  S  GREAT  THRILLER  f~-j 
_    .'-\                              -BROKEN  CHAINS' 
rt_t_.  »  —  -J 

Four-column   ad   on   "Heroes   of  the 
Street,"  used  by  the  California  theatre, 
Las  Angeles 


BOSTON 


KANSAS  CITY 


Newman  Theatre — 

Overture — "  Christmas  Echoes." 

Current  Events — Newman  News 
and  Views. 

Musical — Organ  selections, 

Novelty — "  The  Good  Spirit,"  the 
birth  of  Christ  in  natural  col- 
ors with  musical  and  vocal  ac- 
companiment. 

Specialty — Coon  Sanders'  Novelty 
Singing  Orchestra  and  Twenty 
Tiny  Tots,  in  an  original  Chris- 
mas  fantasie,  "Christmas  Eve." 

Feature — The  Impossible  Mrs.  Bel- 
lew,  Gloria  Swanson,  Para- 
mount. 

Next  Week — Dangerous  Age. 
Liberty  Theatre — 

Overture — Selections. 
Current   Events — Pathe  and  Fox 
News. 

Musical — Organ  selections. 

Comedy  —  Nmas.  Mr.  and  Mrs, 
Carter  De  Haven. 

Novelty — Capitol  Shots  and  Fun 
from  the  Press. 

Specialty — Kuhn  Chaquette,  musi- 
cal entertainers. 


BROADWAY 
STRAND 


Altogether  new and 
vastly  more  bedutfol 


STARTING 
TODAY 


ICSS  of  the 

Storm  Country 

i  THRILLS     :  LUGHTER  1   I  TEARS 


•TESS"  at  Her  Superb  Best 


EMMMS&COLVIX 


The  Broadway  Strand  theatre,  Detroit, 
used  this  display  ad  on  "  Tess  of  the 
Storm  Country,"  emphasizing  the  fact 
that  it  is  the  new  version 


Loew's  State — 

Overture — Orchestra. 

Scenic — Pathe  Review. 

Comedy — When  Summer  Comes  — 

Mack  Sennett. 
Overture — Orchestra — "  Tales  of 

Hoffman." 
Current  Events  —  Pathe  News 

Weekly. 
Novelty — Topics  of  the  Day. 
Feature — Quincy  Adams  Sawyer — 

Metro. 
Recessional — Organ. 
Loew's  Orpheum — 
Overture — Organ. 

Current     Events  —  Pathe  News 

•  Weekly. 
Novelty — Topics  of  the  Day. 
Overture — Orchestra. 
Feature  —  Singed  Wings 

Daniels — Paramount. 
Comedyr — When   Summer  Comes — 

Mack  Sennett. 
Recessional — Orchestra. 
Modern  Theatre — 
Overture — Organ. 
Cartoon — Mutt  and  Jeff. 
Feature — Affinities — Hodkinson. 
Beacon  Theatre — 
Overture — Orchestra. 
Current     Events  —  International 

News  Reel. 
Feature — Shadows — Lon    Chaney — 

Al  Lichtman. 
Recessional — Organ. 


Bebe 


OMAHA 


Strand  Theatre — 

Overture — "  In  a  Clock  Store." 

Feature — Back  Home  and  Broke — 
Thomas   Meighan — Paramount. 

Comedy — A  Good  Scout — Mermaid. 

Current  Events — Selznick. 

Feature  Next  Week— Young  Rajah 
— Rodolph  Valentino  —  Para- 
mount. 

Rialto  Theatre — 

Overture  —  "Orpheus"  —  Offen- 
bach. 

Feature — Minnie — First  National. 

Comedy — The  Electric  House  — 
Buster  Keaton. 

Current  Events  —  Kinograms  and 
Literary  Digest. 

Musical — Organ — Just  a  Little  Blue 
For  You — By  Julius  K.  John- 
son. 

Vocal — Nebraska  University  Quar- 
tet. 

Sun  Theatre — 

Feature — Hungry  Hearts  —  Gold- 
wyn. 

Comedv — Home  Brew. 


Current  Events — Pathe  News. 
Next  Week — Sin  Flood. 
Empress  Theatre — 
Feature — Forget  Me  Not — Metro. 
World  Theatre- 
Feature — Song  of  Life — First  Na- 
tional. 
Six  acts  of  vaudeville. 
Next  Week — Pawned — Selznick. 

sr.  PAUL 


Capitol  Theatre — 

Overture — "  Martha,"  Friedrich  von 
Flotow  —  Capitol  Symphony 
Orchestra. 

Novelty — Jeanette  and  Her  Wooden 
Shoes — Eve  Olivotti  and  Six 
Dutch  Maidens. 

Current  Events  —  International 
News,  and  Daily  News  Pic- 
torial Weekly. 

Vocal  —  "  Rackety  Coo "  from 
"Katinka"  —  Arthur  Burckley 
and  Eve  Olivotti — Duet. 

Comedy — His  Rascals — Featuring 
Our  Gang. 

Musical — "  March  of  the  Wooden 
Soldiers,"  from  "  Chauve 
Souris  " — Orchestra. 

Novelty — Starland  Revue. 

Feature  —  Oliver  Twist  —  Jackie 
Coogan — First  National. 


DALLAS 


Palace  Theatre — 

Overture — Fifty  Second  Symphony 
Orchestra  Concert. 

Current  Events — News  Weeklies. 

Cartoon — Aesop's  Fable. 

Prologue  —  Reincarnation  of  the 
Graces — second  week. 

Feature— Peg  o'  My  Heart— Laur- 
ette Taylor — Metro. 

Recessional — Organ. 

Old  Mill  Theatre— 

Overture — Orchestra. 

Feature — The  Kentucky  Derby — 
Universal. 

Comedy — A  Pennv  Reward. 

Specialty— Old  Mill  Melody  Men. 

Melba  Theatre — 

Overture — Melba  Orchestra. 

Feature  —  Oliver  Twist  —  Jackie 
Coogan — First  National. 

Comedy  —  Day  Dreams  —  Buster 
Keaton. 

Added  Attraction — Baby  Marie  Os- 
borne. 


SEATTLE 


Coliseum  Theatre — 

Overture — "  Babes    in  Toyland 
Orchestra. 


66 


Motion  Picture  News 


Current  Events — Pathe  and  Kino- 
grams. 

Cartoon — Felix  Comes  Back. 
Vocal — "  Roses  of  Picardy." 
Feature — Rags  to  Riches — Wesley 

Barry — Warner  Bros. 
Recessional — Organ. 
Next  Week — Pride  of  Palomar. 

Columbia  Theatre — 

Overture—"  Babes   in  Toyland." 
Current     Events   —  International 

News. 

Feature — The   Flirt— Universal. 
Recessional — Organ. 

Strand  Theatre — 

Overture — "  Largo." 

Current   Events — Kinograms. 

Added    Attraction  —  Betty  Ann 

Lisle  in  Christmas  Playlet. 
Vocal — "  Fuzzy  Wuzzy  Bird." 
Prologue — Dramatic    Recitation  of 

The  Shooting  of  Dan  McGrew. 
Comedy  —  The    Frozen    North  — 

Buster  Keaton— First  National 
Recessional — Organ. 
Next  Week — Omar  the  Tentmaker. 

Blue  Mouse  Theatre — 

Overture — Special   music  introduc- 
ing feature. 
Feature — One    Exciting  Night. 

Liberty  Theatre — 

Overture — Orchestra. 

Current  Events — Liberty  and  Selz- 

nick  News. 
Scenic — Pathe  Review. 
Comedy — Once  Over. 
Vocal — University   of  Washington 

Quartette     singing  Christmas 

Carols. 

Feature — Oliver    Twist  —  Jackie 

Coogan — First  National. 
Recessional — Organ. 

Winter  Garden  Theatre — 

Overture — Orchestra. 
Current      Events  —  International 
News. 

Novelty — Screen  Snapshots. 

Comedy — Aladdin,  Junior. 

Short  Subject — The  Life  of  Alex- 
ander Hamilton. 

Feature— The  Half  Breed— First 
National. 

Recessional — Organ. 

Next  Week — Divorce  Coupons. 

SAN  FRANCTSCO 


California  Theatre — 

Overture — Selections  from  "  May- 
time  "  and  "  Blue." 

Current  Events  —  International 
News. 

Comedy — Col.  Heeza  Liar. 
Added     Attraction  —  Ben  Black's 
Band. 

Feature — The  Pride  of  Palomar. 
Recessional — Organ. 

Loew's  Warfield  Theatre — 

Overture — "  Tannhauser." 
Current  Events  —  Loew's  Minute 
Views. 

Specialty — The  Sherwoods  playing 

"  Down  on  the  Farm  "  and  ten 

musical  numbers. 
Novelty — Dream  of  the  Sea. 
Cartoon — The  Bull  Fight. 
Novelty- — Topics  of  the  Day. 
Feature — Quincy  Adams  Sawyer — 

Metro. 
Granada  Theatre — 
Overture  —  "  The    Holy    City  "  — 

Organ. 

Current  Events  —  Granada  News 
Films, 

Cartoon — Felix  Minds  the  Kids. 

Musical — Piano  Solo — "  The  Coun- 
try Dance "  and  "  Rigoletto 
Paraphrase." 

Novelty — Pathe  Review. 

Specialties  —  "Learn   to    Smile" — 


Vocal,  followed  by  cornet  solo 

and  dance  number. 
Novelty — Fun  From  the  Press. 
Feature — Broken    Chains  —  Gold- 

wyn. 

Recessional — Organ. 
Imperial  Theatre- 
Overture — "  Pilgrim's  Chorus  "  and 

"  Follow  the  Leader." 
Current  Events — Imperial  Screen 

News. 

Novelty  ■ —  Pathe  Color  Process  — 
Paris  Decrees. 

Feature — Tess  o'  the  Storm  Coun- 
try, 

Recessional — Organ. 

New  Portola  Theatre — 

Feature — Dr.   Jack — Harold  Lloyd 

— Paihe — Second  week. 
Tivoli  Theatre — 
Feature — Omar,  the  Tentmaker. 

DES  MOINES 

Des  Moines  Theatre — 

Overture  —  "II   Guarney,"  by  Des 

Moines  Theatre  Orchestra. 
Current  Eve  n_t  s  —  International 

News. 

Novelty — Fun  from  the  Press. 
Added    Attraction  —  Man  Versus 
Beast. 

Feature — Clarence,  Wallace  Reid — 

Paramount. 
Next  Week — The  Hottentot. 
Strand  Theatre — 

Current  Events — Educational  Kino- 
grams, 

Comedy  —  High  and  Dry  —  Clyde 
Cook — Fox. 

Novelty  Organ  Solo — "  Just  a  Lit- 
tle Blue." 

Feature — The  Impossible  Mrs.  Bel- 
lew  —  Gloria  Swanson  —  Para- 
mount. 

Next  Week — Back    Home  and 

Broke. 
Garden  Theatre — 

Comedy — Christmas. 
Feature — Sure  Fire   Flint — Johnny 
Hines. 

Next  Week — Nancy  from  Nowhere 

— Bebe  Daniels. 
Palace  Theatre — 
Comedy — The  American  Plan — Lee 

Mo  ran. 

Feature — Do  or  Dare — Tom  Mix — 
Fox. 

Next  Week — Moonshine  Valley. 

WASHINGTON 

Crandall's  Central  Theatre — 

Comedy — Choose  Your  Weapons. 
Feature — Broken  Chains — Goldwyn. 
Next  Week  —  Blind  Bargain  and 

Burn  'Em  Up  Barnes. 
Crandall's  Metropolitan  The- 
atre— 

Overture — "  Santa  Claus  "  ;  "  Babes 
In  Toyland." 

Current  Events — Pathe  News — Fun 
from  the  Press. 

Comedy — The  Educator. 

Feature — The  Hottentot — First  Na- 
tional. 

Next  Week — The  Dangerous  Age. 

Loew's  Columbia  Theatre — 

Feature — Peg  o'  My  Heart — Lau- 
rette  Taylor — Metro. 

Next  Week — Tess  o'  the  Storm 
Country — United  Artists. 

Loew's  Palace  Theatre — 

Overture — "  Faust." 

Current  Events  —  Pathe  News- 
Topics  of  the  Day. 

Cartoon — Colonel  Heeza  Liar  and 
His  Treasure  Island. 

Feature — The  Outcast— Paramount. 

Next  Week— The  Pride  of  Palo- 


Moore's  Rialto  Theatre — 

Overture — "Yuletide." 

Current  Events — Fox  'News — Top- 
ics of  the  Day. 

Comedy — Christmas. 

Feature — Heroes  of  the  Street — 
Wesley  Barry — Warner  Broth- 
ers. 

Next  Week — Singed  Wings. 

ATLANTA 

Howard  Theatre — 

Overture — "The  Only  Girl"— How- 
ard Orchestra. 

Current  Events — Pathe  News. 

Prologue — Miracle  Scene,  with  the 
Howard  Chorus  singing  "To  a 
Wild  Rose"  and  "A  Birthday". 

Feature — Back  Home  and  Broke — 
Thomas  Meighan — Paramount. 

Metropolitan  Theatre — 

Overture — Three  duets  by  different 
members  of  the  Metropolitan 
Symphony  Orchestra — "Butter- 
flies," "Caprice  Venoise"  and 
"The  Reconciliation." 

Current  Events — Kinograms. 

Novelty  —  Literary  Digest's  Fun 
From  the  Press. 

Prologue— "A  Garden  in  Algeria." 

Feature — Under  Two  Flags,  Pris- 
cilla  Dean — Universal. 

Rialto  Theatre — 

Overture — Rialto  Melody  Artists. 
Current  Events  —  International 

News. 

Prologue— "The  Animated  Doll." 
Comedy — Selected. 
Feature — The  Young  Diana — Mar- 
ion Davies. — Paramount. 


BALTIMORE 


Rivoli  Theatre — 

Overture — Rivoli  Symphony  Or- 
chestra. 

Current  Events — Rivoli  Topical  Re- 
view. 

Comedy — The  Counter  Jumper — 
Larry  Semon. 

Novelty  —  Screen  Magazine,  se- 
lected. 

Vocal — Solo. 

Feature — Oliver  Twist,  Jackie  Coo- 
gan— First  National. 
Recessional — Organ  solos. 

Century  Theatre — 

Overture — Century  Symphony  Or- 
chestra. 

Current  Events — Century  Topical 
Review. 

Comedy — Selected. 

Specialty — Christmas  Prologue. 

Feature — Back  Home  and  Broke, 
Thomas  Meighan — Paramount. 

Metropolitan  Theatre — 

Overture — Metropolitan  Orchestra. 

Current  Events — Metropolitan  Top- 
ical Review. 

Corned)' — Married  Life — Ben  Tur- 
pin. 

Specialty — Vocal  solo. 

Feature — The  Headless  Horseman, 
Will  Rogers — Hodkinson. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 

Current  Events — Pathe  News. 

Corned)- — Selected. 

Feature — Nero — Fox. 

Parkway  Theatre — 

Overture — Parkway  Theatre  Or- 
chestra. 

Current  Events — Parkway-  Topical 
Review. 

Comedy — Selected. 

Specialty — Christmas  carols — Park- 
way Quartet. 

Feature— Thclma—F.  B.  O. 


Wizard  Theatre — 

Overture — Wizard  Orchestra. 

Current  Events — Topics  of  the  Day. 

Comedy — His  Royal  Slyness — Har- 
old Lloyd. 

Feature — Daddy  Long-Legs,  Mary 
Pickford — First  National. 

DETROIT 

Adams  Theatre — 

Overture — "  Around  the  Christmas 
Tree." 

Current    Events — Free    Press  and 

International  News. 
Specialty — Orville  Griffith — tenor. 
Feature — To  Have  and  To  Hold — 

Paramount. 
Recessional — Orchestra. 
Broadway-Strand  Theatre — 
Overture — -Orchestra. 
Specialty — Emmons  and  Colvin. 
Feature  —  Tess    of    the  Storm 

Country,      Mary      Pickford — 

United  Artists. 
Capitol  Theatre — 
Overture — Slavic  Rhapsody. 
Current  Events — Pathe  Weekly. 
Vocal — Mary  Fabian — soprano. 
Feature  —  Oliver     Twist,  Jackie 

Coogan — First  National. 
Comedy — A    Luny   Day    at  Luna 

Park. 
Recessional — Organ. 
Next  Week — Dangerous  Age. 
Fox  Washington  Theatre — 
Overture — Orchestra. 
Current  Events — Fox  News,  Mutt 

and  Jeff. 

Feature— Village  Blacksmith — Fox. 
Comedy — My  Hero — Lupino  Lane. 
Next  Week— Who   Are  My  Par- 
ents? 

Madison  Theatre — 

Overture — Orchestra. 

Current  Events — Madison  Weekly. 

Vocal — Tenor  solo. 

Feature — Thelma — F.  B.  O. 

Comedy — The    Counter    Jumper — 

Larry  Semon. 
Recessional — Organ. 
Next  Week — Trifling  W  omen. 
Orpheum  Theatre — 
Feature — Down  to  the  Sea  in  Ships. 

NEWARK~ 


Branford  Theatre — 

Overture — "  Christmas  Echoes." 

Current  Events — Branford  Review 
of  Events. 

Novelty — Topics  of  the  Day. 

Vocal  —  "  Vovi  di  Primavera  " — 
Hazel  Moore — Coloratura  So- 
prano. 

Comedy — The  Steeplechaser. 
Prologue — Heroes  of  the  Street. 
Feature  —  Heroes  of  the  Street, 
Wesley   Barry — Warner  Bros. 


GEORGE  MELFORDS 

PRODUCTION 


EBB  TIDE" 

CUStk  Jimuibtmcd  'lib  Lu  •  Jaayuluu  LogM 
Qtc^Hamtt  •  Afotf A  Bury       Rafwami  Hatim 


Kiddies' 

CiTijtlBI  totl) 
I 7.  a. /Vro.^ 


I. 

Frank    L.    Neicman's    Royal  theatre, 
Kansas  City,  used  this  pleasino  ad  on 
"  Ebb  Tide,"  prepared  from  press  book 
material 


Exhibitors'  Service  Bureau — Pages  67-73 


Attractive  "  Lorna  Doone"  lobby  at  the  Orphcum  theatre,  Pocatello,  Idaho.   It  7vas  built  of  coutfoboard  and  painted  in  light  grey,  the  cobblestone 
effect  being  put  on  in  black  and  the  title  of  the  picture  in  red,  giving  a  dignified  but  forceful  effect 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sehade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Gen.  Mgr.  Finklesteln  &  Rubin, 
Minneapolis. 

Leo  A.  I  amlu  u.  Alhambra  and  Garden  theatres, 
Mluwaukee. 

B.    R.    Rogers,    Managing    Director,    TiTOll  and 
Rlalto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  Wllby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E.  V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.   Branham,   Famous-Lasky,    Ltd.,  Toronto, 
Can. 

W   C.   Quimby,   Managing  Director,   Strand  and 
Jefferson  theatres,  Fort  Wayne,  Did. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

Eugene  U.  Roth,  California  theatre,  San  Fran- 
cisco. 

Sidney  Grauman,  Grauman's  theatre,  Los  Angeles. 

Lonls  K.  Sidney,  Managing  Director,  William  Fox 
theatres,  Denver. 


Buffalo  Exploiteers  Omitted 
from  List  Through  Error 

THROUGH  a  printer's  error  at  the 
time  of  going  to  press,  the  names 
of  the  Buffalo,  N.  Y.,  exploiteers 
were  omitted  from  the  list  headed  "  The 
Exploiteers  and  Their  Bosses."  The 
paragraph  omitted  read: 
Buffalo,  N.  Y.— 

Famous  Players-Lasky — Harry  Royster. 
Film  Booking  Offices — Gilbert  P.  Joseph- 
son. 

First  National — H.  L.  Beecroft. 

Goldywn — Irwin  Zeltner. 

Universal — T.  C.  Leonard. 

This  error  is  a  regrettable  one,  since 
it  was  hoped  to  make  this  list  absolutely 
complete  and  comprehensive,  but  in  the 
press  of  work  in  getting  out  the  large 
Holiday  Number,  it  slipped  through. 

Thanks  should  be  extended  at  this 
time,  also,  to  the  publicity  men  in  the 
exploitation  departments  of  the  five  com- 
panies represented,  who  co-operated  in 
compiling  this  list  and  bringing  it  up 
to  date. 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan. 

Geo.  Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand 
theatre,  New  York. 

Ray  Grombacher,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross     A.     MeVoy,     Manager,    Temple  theatre, 
Geneva,  N.  T. 

George  Tooker,  Manager,  Regent  theatre,  Elmira, 
N.  T. 

W.    S.    McLaren,    Managing    Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres,  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous 
Players-Lasky. 

J.  M.  E'gar  Hart,  Manager,  Palace  theatre,  El 
Paso,  Tex. 

Paul  A.  Noble,  Manager,  Liberty  theatre,  Port- 
land, Ore.  v 

William   J.    SuUivan,   Manager,   Rialto  theatre, 
Butte,  Mont. 


Motion  Picture  News 


Attention  compelling  front,  with  banners  on  "Just  Tony,"  prepared  by  IV.  F.  Brock,  manager  of  the  Strand  theatre,  Knoxville,  Tenn. 


Appropriate  Street  Ballyhoo 
Used  on  "Wild  Irish  Rose" 

Duluth,  Minn. — W.  N.  Abrahamson,  of  the 
Zelda  theatre,  employed  a  street  ballyhoo  on 
u  My  Wild  Irish  Rose,"  which  was  appro- 
priate and  served  its  purpose  well. 

Abrahamson  dressed  a  man  as  he  thought 
an  Irishman  would  dress  and  sent  him  into 
the  streets  of  Duluth  with  a  small  pig  on  a 
bed  of  straw  in  a  wheelbarrow.  Attached  to 
the  wheelbarrow  was  a  large  placard  reading, 
"  The  pig  for  sale  to  raise  the  kale  to  take  my 
spalpeens  to  'My  Wild  Irish  Rose'  at  the 
Zelda  theatre."  The  pig  was  auctioned  at 
every  prominent  corner,  and  the  following  day 
the  man  went  out  again  with  the  same  wheel- 
barrow minus  the  pig  and  trailed  by  a  half- 
dozen  youngsters  of  various  ages  who  carried 
banners  reading,  "  The  pig  is  sold,  we've  got 
the  gold,  and  Here's  my  Spalpeens  in  a  Row. 
to  See  a  Knockout  of  a  Show." 

Mr.  Abrahamson  also  worked  a  bridal 
idea.  He  had  an  elaborately  decorated  limou- 
sine with  a  bridal  couple  inside  and  several 
yards  of  tin  cans  tied  behind,  driving  through 
the  principal  streets  of  Duluth.  A  huge  ban- 
ner on  the  back  of  the  automobile  announced 
"  Just  Married  '  My  Wild  Irish  Rose.'  We're 
on  Our  Way  to  the  Zelda." 

He  also  arranged  about  fourteen  windows 
in  which  were  displayed  a  miniature  stage 
with  an  automatic  dancing  doll  dressed  as 
Pauline  Starke  as  she  appears  in  "  My  Wild 
Irish  Rose,"  with  cut-outs  of  the  other  char- 
acters in  the  picture  grouped  about  on  the 
stage. 


"Trifling  Women"  Is  Tied  Up 
with  Apple  Week 

TOLEDO,  Ohio.— Eddie  Zorn,  man- 
ager of  the  Temple  theatre,  and  C. 
C.  Deardourff,  exploitation  man  for 
Metro,  took  advantage  of  National  Apple 
Week  for  their  publicity  on  "Trifling 
Women." 

Zorn  and  Deardourff  got  a  truck,  dec- 
orated it  with  bunting,  filled  it  with  box- 
es of  the  most  alluring  apples  they  could 
find,  and  sent  it  all  over  Toledo  with  a 
big  sign  saying  "National  Apple  Week. 
—The  Fruit  That  Tempted  Man.  See 
'  Trifling  Women,'  Temple  Theatre,  To- 
morrow." 

Two  boy  scouts  accompanied  the  truck, 
and  in  the  most  congested  parts  of  the 
downtown  district  the  boys  tossed  apples 
from  the  truck  to  the  people  on  the  side- 
walks. They  tossed  some  1,500  apples 
during  the  stunt. 


Kritic  Kontest  Boosts  Run  of 
"Oliver  Twist"  at  Billings 

Billings,  Mont. — Al  H.  West,  manager  of 
the  Babcock  theatre,  in  his  advance  campaign 
on  "  Oliver  Twist,"  put  over  a  contest  in 
which  youngsters  who  have  always  imagined 
themselves  the  peer  of  any  newspaper  film 
critic,  were  invited  to  review  the  picture  and 
an  autographed  book  of  "  Oliver  Twist "  was 
the  award  for  the  best  review.  The  Kritic 
Kontest  was  handled  under  the  auspices  of 
the  schools  with  the  co-operation  of  the 
Billings  Gazette. 


Unusual  lobby,  reproducing  an   interior  scene, 
prepared  by  Manager  P.   W .  Griffith  of  the 
Palace  theatre,  Macon,  Ga.,  on  "  Mrs.  Leffing- 
well's  Boots  " 


Lobby  Cartoonist  Novel  Stunt 
on  "Love  Is  An  Awful  Thing" 

Fort  Worth,  Texas. — Public  love  to  watch 
an  artist  draw  cartoons,  and  Manager  Harry 
Gould  of  the  Hippodrome  theatre,  capitalized 
this  fact  in  exploiting  "  Love  Is  an  Awful 
Thing." 

On  Saturday,  one  day  in  advance  of  play 
date,  a  local  artist  was  hired  to  stand  in  the 
lobby  of  the  theatre  and  draw  cartoons  about 
the  coming  picture.  His  drawings  were  clever 
and  large  crowds  were  attracted  to  the  front 
of  the  theatre.  Each  cartoon  worked  in  the 
title  of  the  picture  forcibly. 


All  Around  Campaign  Put  Over 
on  "Days  of  Buffalo  Bill" 

Fort  Collins,  Colo. — That  exploitation  can 
be  put  over  in  a  big  way  in  a  town  of  10,000 
inhabitants  was  demonstrated  recently  by  the 
success  of  the  drive  put  back  of  "  In  the  Days 
of  Buffalo  Bill "  at  the  Lyric  theatre. 

First,  arrangements  were  made  through  the 
newspapers  and  the  local  dancing  master  to  tie- 
up  with  the  regular  Saturday  night  dance  for  a 
Buffalo  Bill  ball.  Announcements  were  made 
through  specially  written  stories  that  "  in  cel- 
ebration of  the  coming  to  the  Lyric  theatre  the 
following  week  of  Universal's  great  historical 
chapter-play  '  In  the  Days  of  Buffalo  Bill,'  the 
Community  Dance  would  include  a  mammoth 
Buffalo  Bill  costume  ball  and  that  all  persons 
attending  costumed  as  characters  of  "  In  the 
Days  of  Buffalo  Bill "  would  be  admitted  free 
and  would  be  entered  in  the  competition  for 
the  prizes  offered  for  the  best  impersonations 
of  the  famous  men  and  women  of  Buffalo  Bill's 
day. 

While  one  paper  carried  the  .stories  of  the 
Buffalo  Bill  ball  and  told  of  its  connection  with 
the  Universal  chapter-play,  the  other  paper 
was  pounding  away  on  the  regular  advance 
stories. 

Monday  before  the  opening  the  window  dis- 
plays were  put  in,  and  tie-ups  with  clothing 
stores,  furniture  houses  and  a  novelty  shop 
were  effected.  The  novelty  shop  supplied  a 
windowful  of  old  muskets  and  a  buffalo  head 
as  attractions. 

On  Tuesday  Manager  M.  C.  Gerhart  sent  in- 
vitations to  prominent  citizens,  educators  and 
members  of  the  Woman's  Club  and  other  asso- 
ciations. The  next  day  the  papers  carried  the 
story  with  the  list  of  persons  invited. 


Manager  Ross  D.  Rogers  of  the  Mission  theatre, 
Amarillo,  Texas,  used  this  automobile,  similar 
to  that  used  in  the  picture,  as  a  street  ballyhoo 
on  "Manslaughter" 


January  6 ,  1923 


69 


Attractive  use  of  hearts,  with  front  of  theatre  enclosed  with  compo  board,  at  the  Astor  theatre,  St.  Paul,  on  "Human  Hearts' 


Play  Writing  Contest  Put  Over 
As  "Oliver  Twist"  Stunt 

Louisville,  Ky. — Manager  George  A.  Sine, 
of  the  Mary  Anderson  theatre,  gained  unusual 
publicity  for  "  Oliver  Twist "  when  he  offered 
a  $50  prize  for  the  best  twenty-minute  one- 
act  play  based  upon  anv  incident  in  Dickens' 
'•'  Oliver  Twist." 

The  Mary  Anderson  remained  in  the  back- 
ground, the  contest  being  sponsored  by  the 
Louisville  Theatre  Guild  and  publicized  by  the 
two  most  powerful  papers,  the  Times  and  the 
Courier-Journal. 

The  campaign  to  educate  the  public  in 
"  better  plays  and  play  writing "  received 
direct  support  from  the  University  of  Louis- 
ville Players'  Club  through  Director  Boyd 
Martin,  the  organization  agreeing  to  put  on 
the  one-act  play  as  a  prologue  when  "  Oliver 
Twist "  was  shown  at  the  Mary  Anderson. 

Stuart  Walker,  famous  stock  producer,  and 
two  local  dramatic  critics  were  the  judges.  At 
the  time  of  writing  more  than  thirty  manu- 
scripts had  been  received,  with  the  end  of  the 
contest  only  a  few  days  off.  In  the  interim 
between  the  closing  of  the  contest  and  the 
announcement  of  the  judges'  decision,  interest 
is  being  kept  alive  by  the  two  newspapers  by 
a  special  twice-a-week  column  outlining  dra- 
matic points  that  have  been  suggested  by  the 
manuscripts  and  brief  lessons  on  drama 
writing. 


"Hurricane's  Gal"  lobby,  with  original  artwork, 
done  by  Manager  IV.  F.  Brock  of  the  Strand 
theatre,  Knoxzille,  Tcnn. 


Capsules  Provide  Novel  Ads 
for  "East  Is  West" 

MIDDLETOWN,  Conn.— Dope  cap- 
sules were  distributed  by  Manager 
H.  T.  Browning  of  the  Grand  the- 
atre as  a  novelty  throwaway  on  "East  Is 
West." 

Patrons  knew  they  contained  "  Dope  " 
because  it  was  so  printed  on  the  outside 
of  the  paper  that  showed  against  the  gela- 
tine covering  of  the  capsule.  The  dope, 
however,  was  dope  about  the  coming  at- 
traction at  the  Grand,  for  the  paper  rolled 
up  inside  the  capsule  contained  a  few 
boosts  for  Constance  Talmadge's  latest 
picture. 

It  was  effective  as  a  novelty  and  it 
meant  getting  the  message  on  "East  Is 
West"  over  to  hundreds  of  people  whose 
curiosity  would  make  them  open  the  cap- 
sules to  see  the  "dope." 


Teaser  Card  Used  to  Exploit 
"The  Kentucky  Derby" 

Seattle,  Wash. — Over  three  thousand  cards, 
two  and  a  half  by  five  inches  in  size,  bearing 
only  fourteen  words  altogether,  were  used  re- 
cently by  Manager  R.  W.  Case  of  the  Colum- 
bia theatre  to  exploit  "  The  Kentucky  Derby." 

The  cards  bore  the  words,  "  Are  You  Going 
to  the  Races?"  in  large  letters  in  the  upper 
center.  In  the  lower  left-hand  corner  were 
the  words,  Get  Tickets  at  1414  Second  Ave- 
nue" in  smaller  type.  This  is  the  address 
of  the  theatre.  And  in  the  lower  right-hand 
corner  the  card  read,  "  The  Kentucky  Derby." 

The  name  of  the  theatre  was  mentioned  in 
no  place  on  the  card.  The  name  of  the  pic- 
ture, the  street  address  and  the  query,  "  Are 
You  Going  to  the  Races?"  was  enough  to 
put  the  stunt  over.  The  cards  were  printed 
the  same  on  both  sides,  and  were  distributed 
into  automobiles  parked  on  downtown  streets, 
where  they  did  not  fail  to  attract  the  atten- 
tion of  every  pedestrian,  as  well  as  the  owner 
of  the  car. 

Three  thousand  letters,  sent  through  the 
mail  personally  to  members  of  Seattle  horse 
and  riding  clubs  emphasizing  the  racing 
scenes  in  the  photoplay,  also  brought  Mr.  Case 
their  share  of  attendance. 


Players'  Photos  Lend  Novel 
Angle  to  "Remembrance"  Ad 

Warren,  Ohio. — A  page  of  co-operative 
advertising  was  used  by  the  manager  of  the 
Duchess  theatre  to  exploit  the  showing  of 
"  Remembrance." 

He  persuaded  each  merchant  to  include  in 
his  ad  the  picture  of  one  of  the  leading  actors 
in  "  Remembrance."  The  name  was  not  given, 
however,  and  readers  were  requested  to  call 
at  the  place  of  business  of  the  advertiser  to 
get  the  name  of  the  player  whose  face 
appeared  in  his  ad.  To  prove  that  the  person 
handing  in  the  ad  with  the  names  of  the 
players  correctly  filled  in  had  visited  each 
store  advertising,  it  was  required  that  the 
page  be  signed  by  each  advertiser. 

This  stunt  created  a  lot  of  talk  and  about 
150  persons  took  the  trouble  to  go  to  each 
advertiser,  get  the  name  and  have  him  sign. 
The  first  prize  was  four  pairs  of  tickets  to 
"  Remembrance,"  with  nine  other  prizes  of 
tickets. 

The  Daily  Chronicle  also  offered  prizes  of 
ten  pairs  of  tickets  daily  for  the  best  answers 
to  questions  relative  to  the  early  history  of 
Warren  which  it  propounded. 


Huge  replica  of  phonograph  record,  used  in 
phonograph   store    tie-up   on  "Remembrance" 
by  the  Blackstone  theatre,  Chicago 


70 


Motion  Picture  News 


Appropriate  and  artistic  setting  for  fashion  review  presented  in  conjunction  with  "Rich  Men's  Wives"  at  the  Liberty  theatre,  Portland,  Ore.,  by 
Manager  Paul  E.  Noble.    At  the  left  is  seen  a  section  of  the  stage,  showing  the  drop  zvith  the  doors  closed,  forming  an  enlarged  replica  of  the 

cover  of  Vogue.   At  the  right  is  seen  the  entire  stage,  zvith  the  doors  open 


Stone  Castle  Front  is  Used  on 
"Prisoner  of  Zenda" 

Sumter,  S.  C. — A  stone  castle  front  was 
built  up  by  Manager  Oscar  White  of  the  Rex 
theatre  for  the  showing  of  "  The  Prisoner  of 
Zenda." 

The  front  of  the  lobby  was  closed,  except 
for  entrance  and  exit  openings,  with  a  cloth 
covered  frame  painted  and  stiiped  to  give  the 
stone  masonry  effect.  Near  the  top  was  a 
small  window  with  grating  and  a  cut-out  just 
behind  the  "  bars."  Massive  doors  with  iron 
hinges  and  locks  were  painted  in  the  center 
and  a  dummy  soldier  stood  on  guard.  A 
clothier's  dummy  was  used,  dressed  in  a  sol- 
dier's uniform  and  provided  with  a  compo- 
board  battle-axe  painted  black. 

This  display  was  placed  Saturday  night 
after  the  last  show  started  and  was  seen  by 
the  last  audience  as  it  left  the  theatri 


"Brothers  Under  the  Skin"  Is 
Tied-Up  with  Recruiting 

San  Francisco,  Cal. — A  tie-up  with  the 
navy  recruiting  squad  was  gotten  on  "  Broth- 
ers Under  the  Skin  "  by  the  management  of 
the  Granada  theatre  and  Goldwynner  William 
A.  Burke. 

A  special  poster  was  prepared  and  used  on 
every  navy  signboard  in  the  city.  The  poster 
read : 

"  Nowhere  are  all  men  '  Brothers  Under  the 
Skin '  as  on  a  cruise  in  the  U.  S.  Navy.  Full 
particulars  of  a  cruise  in  the  navy,  at  U.  S. 
Navy  Recruiting  Station,  Claus  Spreckles 
Bldg..  703  Market  St.,  '  Brothers  Under  the 
Skin  '  now  playing  Granada  theatre.  Anniver- 
sary- show." 


Original  Costumes  Used  in 
"Knighthood"  Campaign 

WASHINGTON,  D.  C— The  south- 
eastern premiere  of  "  When 
Knighthood  Was  in  Flower  "  was 
well  exploited  by  Paramount  Exploiteer 
Weyland.  His  campaign  included:  A  tie- 
up  with  the  Times,  before  and  during 
the  engagement,  display  window  tie-up 
of  the  Marion  Davies  costumes  in 
Kafka's  window  on  F  street,  and  the  in- 
itial two-day  appearance  of  Victor  Her- 
bert as  guest-conductor  on  Monday  and 
Tuesday. 


Exploits  Laughs  and  Thrills  on 
Novel  "Molly  O"  Card 

Kingport,  Tenn. — The  film  strip  mailing 
card  used  to  exploit  "  Molly-0  "  was  given  a 
new  angle  by  Manager  H.  Gillespie  of  the 
Rialto  theatre.  He  used  film  strips  to  adver- 
tise the  picture  but  gave  his  patrons  a  contrast 
to  show  the  picture's  varied  lines  of  appeal. 

Two  frames  were  shown.  One  was  a  cut 
from  a  comedy  scene  and  read :  "  This  is  one 
of  the  276  irresistibly  funny  scenes  in 
'Molly-O.'"  The  other:  "This  is  one  of  the 
98  breath-taking  punch  scenes  in  '  Molly-O.'  " 

Manager  Gillespie  stated  that  he  got  his 
totals  by  using  a  pad  and  pencil  when  he  pre- 
viewed the  picture  and  putting  down  a  check 
for  each  laugh  or  thrill.  He  invited  his  patrons 
to  check  up  on  his  check. 


Unusual  front  effect  gotten  on  "Manslaughter" 
by  Arthur  Swanke  of  the  Rialto,  El  Dorado, 


Horseshoe  Ad  Admits  Children 
to  See  "Fighting  Streak" 

Brandon,  Manitoba. — A  Lucky  Horseshoe, 
admitting  children  free  on  certain  days  to  see 
"  The  Fighting  Streak  "  at  the  Strand  theatre, 
was  made  the  centre  of  a  co-operative  ad  pub- 
lished on  that  picture. 

A  full  page  advertisement  appeared  in  one 
of  the  local  papers,  Avith  large  headings,  an- 
nouncing Lucky  Horseshoe  days  on  Thursday 
and  Friday  of  that  week.  In  the  center  of 
the  page  appeared  a  large  advertisement  of 
the  picture,  surrounded  by  ten  two-column  box 
ads  of  the  different  stores  and  firms  parties 
to  the  tie-up,  and  displaying  a  large  horse- 
shoe within  an  inset  of  William  Fox. 

Any  youngster  who  clipped  any  of  the 
Lucky  Horseshoe  ads  on  the  page,  the  an- 
nouncement ran,  could  see  the  Tom  Mix  pic- 
ture free  with  an  adult. 


Duluth  Poets  Compete  in  Verse 
Contest  on  "Omar" 

Duluth,  Minn. — No  one  realized  just  how 
many  embryo  poets  Duluth  held  until  the 
Garrick  theatre,  with  the  co-operation  of  the 
News-Tribune,  staged  a  contest  on  "  Omar 
the  Tentmaker,"  in  which  Duluthians  were  in- 
vited to  rival  Omar  Khayyam  in  writing 
quatrains. 

The  answers  came  in  so  fast  that  the  News- 
Tribune  was  able  to  fill  a  column  a  day  on 
this  item,  and  it  ran  an  entire  week. 

The  awards  were  $20  to  the  writer  of  the 
best  quatrain,  a  season  pass  for  the  second 
best  and  a  bound  copy  of  the  "  Rubaiyat "  for 
the  third  best.  In  case  of  a  tie  the  prize  stipu- 
lated was  to  be  awarded  to  each  of  those  con- 
cerned. 


"Human  Hearts"  Given  Kind- 
ness Contest  Tie-Up 

Buffalo,  N.  Y. — Manager  T.  C.  Leonard  of 
the  New  Olympic  theatre,  tied  up  on  "  Human 
Hearts "  with  the  Buffalo  Commercial  on  a 
contest  which  netted  satisfactory  space. 

It  was  called  a  "  Kindest  Act  "  contest,  and 
offered  rewards  to  those  readers  of  the  paper 
who  reported  the  kindest  acts  they  had  ever 
witnessed.  The  contest  was  tied  up  to  the 
picture  by  reason  of  the  "  human  hearted " 
action  depicted  in  the  film. 

The  newspaper  devoted  two  columns  a  day 
to  the  contest,  including  an  illustration  from 
the  picture,  on  each  of  ten  days. 


Street  ballyhoo,  zvith  men  costumed  as  black- 
smith and  convict,,  on  "Human  Hearts"  at 
the  Rivoli  theatre,  La  Crosse,  Wis.,  of  zvhich 
F.  L.  Koppclberger  is  manager 


January   6  ,  1923 


7) 


The  Liberty  theatre,  Yakima,  lVash.,  a  Jensen 

Newspaper  Aids  Story  Contest 
on  "Human  Hearts" 

Houston,  Texas. — Manager  C.  A.  McFar- 
land,  of  the  Queen  theatre,  obtained  plentiful 
free  space  for  the  showing  of  "  Human 
Hearts  "  through  a  contest  on  which  he  tied  up 
with  the  Houston  Chronicle,  in  which  prizes 
were  offered  for  the  best  stories  embodying 
plenty  of  "  human  heart  interest." 

The  theatre  offered  a  season  pass  as  first 
prize  and  the  newspaper  offered  a  year's  sub- 
scription as  second  prize. 


Old  Time  Circus  Paste  Wagons 
Exploit  "Buffalo  Bill" 

Des  Moines,  Iowa. — Real  old-time  circus 
methods  were  revived  by  Roland  G.  McL'urdy, 
Universal  exploiteer,  is  putting  over  "  In  the 
Days  of  Buffalo  Bill  "  at  the  Family  theatre. 

Fitting  up  two  bally-hoo  wagons  like  the 
old  circus  paste  wagons,  he  sent  them  on  a  tour 
of  the  neighborhood  streets.  The  wagons  were 
labelled  Paste  Wagon  No.  1  and  No.  2. 

They  were  loaded  with  heralds,  feathers, 
souvenir  hats,  etc.  A  phonograph  and  ampli- 
fier were  installed  in  thes<>  ballyhoos  and  sleigh- 
bells  on  the  horses. 

The  wagons  visited  the  newspapers  during 
the  rush  hours  and  delivered  advertising  copy, 
hung  one-sheets,  sniped  and  distributed  her- 
alds. All  schoolhouses  were  serenaded  and  the 
feathers  and  hats  given  to  school  children  as 
school  let  out  for  the  day. 


and  I 'on  Herberg  house,  used  this  interesting 
cut-outs  and  real  wistaria  and  honeysuckle 


Three  Hundred  Stores  Tie  Up 
with  "Lorna  Doone" 

PITTSBURGH,  Pa.— Something  of  an 
exploitation  record  was  set  here  re- 
cently when  more  than  300  stores 
displayed  "Lorna  Doone"  biscuits  and 
advertising  matter  in  connection  with  the 
showing  of  this  attraction  at  the  Grand 
Opera  House  and  Regent  theatre.  The 
National  Biscuit  company  established  a 
precedent  by  participating  actively  in  the 
campaign. 

The  company  offered  five  dollars  for 
the  best  dressed  window  display  and  also 
an  award  to  the  salesman  responsible  for 
the  most  and  best  window  tie-ups  made 
by  retailers  on  his  sales  list.  Even  in 
nearby  McKeesport  and  Homestead  the 
movement  took  root,  about  50  windows 
being  reported  in  each  city. 


"Future  of  Columbus"  Contest 
on  "Man  Who  Saw  Tomorrow" 

Columbus,  Ga.— Manager  I.  C.  Holloway 
of  the  Rialto  theatre  stirred  up  considerable 
interest  in  u  The  Man  Who  Saw  Tomorrow  " 
through  a  contest  on  "  The  Future  of  Colum- 
bus." 

Through  the  Enquirer-Sun  a  contest  was 
inaugurated  with  a  prize  of  $10  to  the  person 
submitting,  the  best  300-word  article  on  "  The 
Columbus  of  Tomorrow."  People  were  in- 
structed to  take  into  consideration  the  geo- 
graphical location  and  natural  resources, 
water  power,  etc. 

This  proved  a  very  timely  subject,  and  nat- 
urally one  of  interest  to  the  residents  of  the 
city.  And  the  responses  proved  their  interest, 
for  the  contest  went  over  with  a  bang.  All 
announcements  of  the  contest  were  published 
in  the  newspaper  and  tied  up  with  the  show, 
by  giving  just  a  hint  of  the  story  and  men- 
tioning the  meeting  of  Thomas  Meighan  with 
the  man  who  unveils  his  future. 


Street  corner  markers  prepared  and  used  by  the 
Tivoli  theatre,  San  Francisco,  on  "East  is  West" 


Perfumed  Card  Is  Tie-Up  Used 
for  "Over  the  Hill" 

Perth,  Western  Australia. — Jack  Anderson, 
of  the  Theatre  Royal,  arranged  a  clever  tie-up 
with  a  local  drug  company  on  "  Over  the  Hill." 

On  a  small  piece  of  white  cardboard  was 
printed  a  bookmark  with  the  compliments  of 
the  theatre  and  the  announcement  that  the 
article,  which  exuded  a  sweet  odor,  was  per- 
fumed with  the  drug  company's  "  Lily  of  the 
Valley  "  essence.  The  latter  stood  the  expense 
of  the  printing. 


nt  on  "  Grandma's  Boy,"  including  numerous 

Dark  Theatre  Utilized  to  Aid 
"Impossible  Mrs.  Bellew" 

Columbia,  S.  C. — Manager  C.  W.  Irvin,  of 
the  Imperial  theatre,  took  advantage  of  the 
fact  that  the  theatre  across  the  street  was 
closed  in  exploiting  "  The  Impossible  Mrs. 
Bellew,"  and  put  over  a  stunt  which  other 
exhibitors  can  copy  in  any  desirable  location, 
or  in  their  own  lobby. 

The  theatre  across  the  street  from  the 
Imperial  being  dark,  Mr.  Irvin  mounted  a 
24-sheet  in  the  lobby,  made  a  sand  beach  in 
front  of  it  and  placed  on  the  "  beach  "  a  big 
beach  umbrella.  This  was  put  in  a  week  in 
advance  with  the  Imperial  play  dates  dis- 
played prominently. 


Silver  Cards  Distributed  For 
"Silver  Wings"  Showing 

Oil  City,  Pa.- — A  successful  bit  of  street 
exploitation  was  worked  recently  by  the  Lyric 
theatre  in  putting  over  "  Silver  Wings." 

Several  thousand  cards  in  the  shape  of  wings 
and  printed  on  silver  cardboard  bearing  the 
legend,  "  A  Photoplay  That  Breathes  Life — 
Interesting  Life — at  the  Lyric  Theatre,"  were 
printed. 

These  were  distributed  about  the  city  by  two 
women  attired  in  emulation  of  Mary  Carr, 
the  mother  in  the  picture. 

Sewing  machine  tie-ups  in  retail  stores  were 
effected  about  town,  and  the  women  walked 
from  one  display  to  another  distributing  the 
cards  on  the  streets. 


Street  ballyhoo   used   by   the   Clinton  Square 
theatre,  Albany,  on  "Notoriety."    This  was  il- 
luminated from  the  inside  at  night,  bringing  the 
color  out  brilliantly 


72 


Motion  Picture  News 


Window  tie-up  arranged  by  the  Olympia  theatre,  Pittsburgh,  on  "  The  Young  Rajah,"  in 
which  effective  use  is  made  of  a  large  cut-out  from  the  24-shcet  and  of  Beauty    boxes  with 

star  portraits 


Usherettes  Display  Kimonos  As 
"East  Is  West"  Is  Shown 

Butte,  Mont. — Through  a  tie-up  with  a  local 
store  dealing  in  Oriental  goods,  Manager  C.  C. 
Pratt  of  the  American  theatre,  during  the 
run  of  "  East  Is  West,"  was  able  to  dress  his 
usherettes  in  kimono  costumes  that  not  only 
made  a  distinct  hit  but  also  served  as  a  style 
show  for  this  kind  of  feminine  apparel.  For 
the  ordinary  pedestrian  to  whom  a  kimono  is  a 
strip  of  dress  extending  from  shoulder  to 
shank,  the  varying  array  was  a  revelation. 


Legion  Membership  Drive  Put 
Over  on  "Skin  Deep" 

Louisville,  Ky. — Manager  George  A.  Sine 
of  the  Mary  Anderson  theatre  not  only  tied 
up  with  the  American  Legion  on  "  Skin  Deep," 
but  turned  the  theatre  over  to  the  Jefferson 
Post  and  let  them  put  on  the  show. 

The  Legionnaires  were  given  control  of  the 
house  one  night  for  a  rally  and  membership 
drive  in  conjunction  with  a  showing  of  the 
picture. 

The  result  was  that  after  the  film  had  been 
screened  half  a  hundred  mvw  Post  members 
were  able  to  line  up  in  front  of  the  theatre 
with  the  older  members  to  have  their  photo- 
graph taken. 


Old  Fashioned  Photographs 
Exploit  "Remembrance" 

OMAHA,  Neb. — The  management  of 
the  Sun  theatre,  aided  by  Goldwyn- 
ner  Howard  J.  Phillips,  used  an 
old-fashioned  photograph  contest  to  good 
advantage  in  exploiting  "Remembrance." 

The  contest  called  for  the  submission 
of  old  photographs  of  objects,  persons 
or  events  in  the  history  of  Omaha.  The 
Omaha  Daily  News  tied  up  with  the 
theatre.  The  best  of  the  photographs 
submitted  were  printed  in  the  News  dur- 
ing the  showing  of  the  feature  picture. 

The  prizes  in  the  Oldtime  Photo  con- 
test were  in  money,  while  1,000  tickets 
to  "Remembrance"  were  offered  for  the 
person  who  sent  in  the  best  short  rhymed 
reminiscence  of  old  times  in  Omaha. 
These  were  printed  along  with  the  pho- 
tos in  the  other  contest. 


Greased  Pig  Chase  Exploits 
"Human  Hearts"  Showing 

PATERSON,  N.  J.— Widespread  pub- 
licity was  obtained  for  "  Human 
Hearts  "  when  that  picture  played  at 
Fox's  American  theatre,  through  a 
greased  pig  race,  staged  just  before  a 
big  interscholastic  football  game. 

Jack  Staub,  Universal  exploiteer,  ob- 
tained permission  to  stage  the  pig  chase 
a  few  minutes  before  the  game,  and  while 
the  stands  were  packed  with  Paterson 
football  enthusiasts.  A  dozen  or  more 
boys  participated  in  the  chase,  and  their 
antics  caused  the  stands  to  rock  with 
laughter  and  shouts  of  encouragement. 

In  addition  to  the  pig  race,  the  grand- 
stand and  every  post  around  the  athletic 
field  were  sniped  with  "  Human  Hearts  " 
cut  out  from  the  posters.  Also,  two  sand- 
wich men  bearing  big  cut-out  hearts, 
walked  through  the  stands  between  the 
halves  of  the  game,  and  100  balloons  were 
turned  loose,  each  containing  a  pass  to 
the  picture.  


Thirty- Year-Old  Posters  Are 
Used  on  "Old  Homestead" 

COLUMBUS,  Ga.— Major  I.  C.  Hol- 
loway,  manager  of  the  Rialto  the- 
atre, ran  into  a  bit  of  luck  when  he 
started  advertising  "The  Old  Home- 
stead." 

A  Columbus  doctor  came  to  the  theatre 
with  two  of  the  original  lithographs  that 
were  used  to  advertise  "The  Old  Home- 
stead" thirty  years  ago.  Of  course  Mr. 
Halloway  borrowed  them  and  put  them 
on  display  with  a  card  telling  all  about  it. 
And  he  made  these  lithographs  the  sub- 
jects of  two  special  write-ups  in  the  local 
papers. 


Postcard  Stunt  Employed  For 
"To  Have  and  to  Hold" 

Columbus,  Ga. — The  campaign  on  "  To 
Have  and  to  Hold  "  was  started  by  Manager 
I.  C.  Holloway  of  the  Rialto  theatre  three 
weeks  in  advance  with  small  teaser  ads,  which 
he  followed  with  a  postcard  stunt. 

Two  cuts  were  made,  posted  card  size,  read- 
ing, "  To  Have  and  to  Hold.  It's  Great  .  .  . 
See  It ! "  They  were  written  out  in  long 
hand  and  one  was  signed  by  Mr.  Holloway, 
the  other  being  signed  by  a  fictitious  "  Betty." 
The  first  was  used  in  the  newspapers;  a  num- 
ber of  postal  cards  were  printed  from  the 
other  and  sent  to  Birmingham  to  be  mailed. 


Mile  Long  Parade  at  No  Cost 
on  "  Lorna  Doone  " 

Boston,  Mass. — When  "  Lorna  Doone  " 
played  at  Gordon's  Olympia  theatre  a  street 
parade  approximately  a  mile  in  length  was 
obtained  without  cost  through  the  national 
tie-up  with  the  National  Biscuit  Company  on 
Lorna  Doone  Sweetbread. 

There  were  more  than  200  delivery  wagons 
in  line  when  the  morning  shipments  were  dis- 
patched from  the  company's  factory.  Each 
one  of  these  wagons  carried  signs  advertising 
the  attraction  at  Gordon's  Olympia.  At  an 
estimated  length  of  ten  yards  for  each  wagon 
it  gave  the  picture  a  street  parade  ballyhoo 
that  covered  a  mile  at  the  start  and  every  part 
of  the  city  before  the  finish. 


Pleasing  front  obtained  with  cutout  material  and  paper  on  "The  Sin  Flood"  at  the  Rialto 

theatre,  Loveland,  Colo. 


January   6  .  1923 


73 


The  Liberty  theatre,  Yakima,  Wash.,  of  the  Yakima  Valley  Theatres,  Inc.,  chain,  prepared  this  "Burning  Sands"  front,  painted  on  asbestos  to  meet 

fire  regulations 


Special  Morning  Matinee  Given 
on  "Heroes  of  the  Street" 

New  York,  N.  Y. — A  special  morning  per- 
formance of  "  Heroes  of  the  Street "  at  the 
New  York  Mark  Strand  theatre  was  attended 
by  more  than  2,000  children  of  members  of 
the  New  York  police  department. 

The  youngsters  at  the  Strand  showing  were 
particularly  thrilled  when  Wesley  Barry  ap- 
peared in  person  to  greet  them. 

A  special  permit  was  secured  from  the 
police,  and  a  brass  band  composed  of  100 
boys  marched  from  Columbus  Circle  to  the 
Strand,  headed  by  Barry,  who  was  arrayed 
in  the  uniform  of  a  juvenile  policeman.  Be- 
hind this  procession  came  the  Warner  Broth- 
ers' float. 


Special  Lobby  Effect  Gotten  For 
"Eternal  Flame" 

Maryville,  Tenn.— Manager  J.  H.  Everett 
of  the  Palace  theatre  prepared  an  attractive 
front  and  got  a  unique  lighting  effect  in  his 
lobby  in  connection  with  the  showing  of  "  The 
Eternal  Flame." 

He  got  Sunday  showing  by  putting  it  in 
Saturday  night  before  the  opening  Monday. 
The  entire  front  of  the  lobby  was  closed  with 
beaver  board,  only  one  opening  being  left 
for  entrance  and  exit.  This  front  was  painted 
stone  castle  effect  and  an  old-fashioned 
wrought  iron  lamp  was  hung  over  the  door. 

Unusual  publicity  was  obtained  in  the  local 
college  by  inviting  the  French  class  to  attend 
in  a  body.  This  they  did  on  the  first  after- 
noon, and  then  spread  the  news. 


Chinese  Coin  Builds  Interest 
in  "East  Is  West" 

PITTSBURGH,  Pa.— The  management 
of  the  Grand  and  Liberty  theatres 
used  five  thousand  throwaways,  il- 
lustrating a  Chinese  coin  of  antique  or- 
igin, to  exploit  "  East  is  West." 

Feminine  curiosity  was  the  mark  at 
which  the  exploiting  managers  aimed,  for 
passes  were  offered  to  the  first  25  women 
who  could  tell  just  what  the  illustration 
meant.  The  coin  was  known  as  "  Cash," 
and  the  manager  took  a  chance  that  the 
credit  stores  were  sufficiently  well  pat- 
ronized in  Pittsburgh  so  that  not  many 
women  would  be  familiar  with  the  term. 


Freckles  Admit  Children  Free  to 
"School  Days"  Showing 

Seattle,  Wash. — A  special  free  matinee 
for  every  Seattle  school  child  with  one  or  more 
freckles  was  one  of  the  ideas  used  to  good  ad- 
vantage last  week  by  JohnDanzattheColonial 
theatre  for  his  showing  of  Wesley  Barry  in 
"  School  Days." 

The  stunt  was  put  over  with  the  assistance 
of  the  motion  picture  department  of  the 
Seattle  Star.  The  Star  awarded  a  free  ticket 
to  every  child  that  presented  himself  at  the 
newspaper  office  to  exploit  his  crop  of  freckles. 
In  addition  to  the  free  tickets,  the  contestant 
with  the  largest  crop  of  rust-spots  was  award- 
ed a  year's  pass  to  the  playhouse. 


Manager  Wadsworth  of  the  Republic  theatre. 
Great  Falls,  S.  C,  prepared  this  elaborate  boat 
tn  his  lobby  for  "A  Sailor  Made  Man" 


Drinks  Are  Served  in  Lobby  on 
"Ten  Night  in  a  Bar  Room" 

Atlanta,  Ga.— For  the  run  of  u  Ten  Nights 
in  a  Barroom  "  Manager  G.  M.  Phillips  of  the 
Strand  tied  up  with  a  local  bottler  of  Bud- 
wine  and  served  drinks  over  a  regular  bar. 

Signs  such  as  "  Vote  for  Joe  Morgan, 
Sheriff,"  and  others  of  similar  variety  were 
hung  on  the  bar.  In  fact  everything  in  the 
lobby  was  arranged  to  give  an  effect  of  a 
real,  old-time  barroom.  The  walls,  painted  on 
heavy  props,  showed  signs  of  breaks,  the 
painted  mirror  showed  cracks,  a  number  of 
old  whiskey  bottles  were  stacked  around  on 
the  table  back  of  the  bar,  etc. 

Patrons  leaving  the  theatre  were  informed 
by  a  large  sign  that  "  Drinks  were  on  the 
house,"  so  both  the  Strand  and  the  local  bot- 
tler profited,  the  bottler  on  the'  advertising 
r.nd  the  Strand  on  the  realism  attained  at  a 
>mall  cost  which,  of  course,  was  advertising, 
too. 


"Under  Two  Flags"  Is  Tied  Up 
with  Cigarette  Campaign 

Washington,  D.  C. — A  tie-up  with  a 
national  tobacco  company  for  window  displays 
on  u  Under  Two  Flags "  was  the  means  of 
obtaining  a  large  number  of  windows  during 
the  run  of  the  picture  at  the  Rialto  theatre, 
Washington,  as  well  as  for  other  runs  through- 
out the  territory.  The  tie-up  was  arranged 
by  Miss  Hattie  K.  Merrill,  Universale  exploi- 
tation "  man  "  in  the  Washington  territory. 

Due  to  the  fact  Priscilla  Dean  plays  the 
role  of  u  Cigarette  "  in  "  Under  Two  Flags," 
Miss  Merrill  sold  the  tobacco  company  the 
idea  of  using  a  three-sheet  cut-out  of  Miss 
Dean  to  advertise  a  new  brand  of  cigarettes. 
The  stunt  was  used  in  Washington  in  about 
fifty  tobacco  and  drug  stores  during  the  run. 


Weather  Insurance  Policy  Aids 
"Eternal  Flame"  Campaign 

Lancaster,  Pa. — Manager  G.  M.  Krups,  of 
the  Hamilton  theatre,  got  unusual  publicity  for 
"  The  Eternal  Flame "  by  taking  out  an  in- 
surance policy  to  protect  himself  against  rain 
or  any  other  sort  of  Providence  that  might  mit- 
igate against  a  good  attendance. 

So  at  least  ran  the  story,  which,  with  a  cut 
of  the  policy,  was  used  under  a  three-column 
head  in  the  Lancaster  Examiner-News.  The 
truth  of  the  matter  was  that  Manager  Krups 
took  out  the  policy  as  a  publicity  stunt. 


Tie-up  unth  leading  shoe  store  obtained  by  the 
Des  Moines  theatre.  Des  Moines,  on  "  Lorna 
Doone  " 


n 


M  o  t  i  o  n  Picture  News 


Pre-release  Reviews  of  Features 


"  West  vs.  East  " 

Sanford  Productions — Five  Reels 
(Reviewed  by  Laurence  Reid) 

THE  cowboy  star,  Pete  Morrison,  has  quite 
a  departure  from  his  usual  material  in 
"  West  vs.  East,"  a  picture  which  presents 
him  as  a  cultured  and  polished  westerner.  The 
characterization  is  much  better  than  the  plot 
which,  while  it  serves  up  considerable  appeal 
in  its  lighter  moments  and  carries  a  suitable 
background  of  exteriors  and  atmosphere, 
struggles  through  a  story  which  reminds  one 
at  times  of  a  serial. 

Morrison  is  a  rancher  here  who  will  forfeit 
his  property  unless  he  develops  the  mineral 
on  his  land  within  a  specified  time.  Being 
ignorant  of  this  condition,  a  wily  lawyer  is 
determined  to  get  a  share  of  the  antcipated 
fortune.  The  latter  has  a  woman  accomplice 
who  plans  to  intrigue  the  ranchman  into 
marrying  her  daughter.  But  the  hero  is 
charmed  by  the  governess  instead. 

The  story  builds  a  deal  of  complications 
which  are  easy  to  follow  due  to  the  familiar 
incident  and  action  which  accompany  them. 
The  governess  loses  her  job  with  the  result 
that  the  hero  gives  her  a  home  with  his  sister. 
Coincidence  figures  when  one  of  his  sister's 
servants  is  discovered  as  an  accomplice  of  the 
lawyer.  The  girl  is  kidnapped  and  held  a 
prisoner  because  she  has  some  claim  to  the 
property,  but  the  rancher  arrives  in  time  to 
perform  the  timely  rescue.  And  the  property 
is  saved. 

The  serial  touch  is  exposed  in  the  several 
conspiracies,  the  kidnapping  and  imprison- 
ment of  the  heroine,  the  burning  bridge  which 
separates  her  from  her  rescuer — and  the  fight 
over  the  title  to  the  property.  It  is  exciting 
enough  to  please  those  who  have  not  become 
surfeited  with  convenient  melodrama.  One 
thing  it  has  in  its  favor — it  presents  a  star  who 
can  be  versatile  in  or  out  of  the  saddle. 

This  picture  should  go  well  in  houses 
where  Morrison  has  a  following,  since  they 
will  not  mind  the  fact  that  some  of  the  ma- 
terial is  rather  conventional  and  will  enjoy 
seeing  him  demonstrate  his  versatility  in  a 
new  sort  of  role  and  characterization. 

The  production,  as  a  whole,  is  well  made. 
Marcel  Perez,  who  direced,  has  built  up  his 
suspense  well  in  such  scenes  as  the  rescue 
of  the  heroine,  the  kidnapping  and  imprison- 
ment scenes,  and  the  like. 

The  Cast 

Harry  Atteridge  PePte  Morrison 

Betsy  Macon  Dorothy  Wood 

Mrs.  DeWyle  Jenkins  Gene  Crosby 

Jennie  Renee  Danti 

Murray  Brierson  Robert  Gray 

Frances  Bessie  DeLitch 

Sato  Lorenz  Gillette 

Directed  by  Marcel  Perez. 

The  Story — Treats  of  young  rancher  who 
must  develop  mineral  on  his  land  by  a  specified 
time  or  forfeit  his  property.  Has  several  diffi- 
culties before  he  accomplishes  his  effort,  but 
manages  to  save  his  land  in  the  end  as  well 
as  winning  the  girl  of  his  heart.  Proves  him- 
self a  true  hero  by  rushing  to  her  rescue. 

Classification — Conventional  melodrama  based 
upon  conflict  over  deed  to  property.  A  kidnaped 
heroine  figures  in  giving  substance  to  plot. 

Production  Headlights — Pete  Morrison  in  a 
new  type  of  role.  The  kidnapping  and  im- 
prisonment of  the  heroine.  The  rescue  scene. 
The  suspense  created  in  climax.  The  good 
production. 

Exploitation  Angles — Here  is  a  title  which 
can  stand  a  teaser  campaign.  You  can  build 
a  deal  of  interest  around  it  in  several  ways. 
You  might  play  up  star  as  demonstrating  his 
versatility  in  new  type  of  role. 

Drawing  Power — Good  for  average  crowd  in 
average  program  theatre. 


Scenes    from    the    William     Fox     Sunshine  Comedy 
'  Rides  and  Slides." 


"  Only  a  Shop  Girl  " 
C.  B.  C.-State  Right— 6400  Feet 

A CHARLES  E.  BLANEY  stage  success 
widely  popular  for  many  years;  an  all- 
star  cast  with  such  names  as  Wallace  Beery, 
Mae  Busch,  Tully  Marshall,  James  Morrison, 
Estelle  Taylor,  William  Scott,  Willard  Louis, 
Claire  Du  Brey  and  Josephine  Adair;  and  a 
rattling  melodrama  of  realistic  fire  scenes, 
prison  cells,  love  and  intrigue  all  combine 
to  make  "Only  a  Shop  Girl"  a  genuine,  old- 
fashioned  melodrama  with  practically  every 
selling  angle  an  exhibitor  asks  for.  Certainly 
the  list  of  names  of  the  screen  personalities 
is  a  complete  answer  to  most  every  exhibi- 
tor's first  question  of:  "Who  is  in  it?"  For 
the  theatre  that  wants  this  type  of  picture — 
and  there  are  many  of  them  these  days — 
this  picture  has  every  stamp  of  sure-fire  box- 
office  success.  The  action  is  rapid,  the  plot 
is  logically  unfolded  with  all  necessary  sus- 
pense and  the  box-office  angle  is  taken  ad- 
vantage of  in  practically  every  situation. 
There  are  many  opportunities  here  for  telling 
exploitation.  It  is  simply  up  to  the  ex- 
hibitor. 

The  Cast 

Estelle   Taylor  Willard  Louis   

Tully  Marshall   Wallace  Beery   

William  Scott   James  Morrison   

Mae  Musch   Josephine  Adair   

Claire  Dubrey   


Adapted  from  Charles  E.  Blaney's  play  of 
the  same  name.  Directed  by  Edward  Le 
Saint.    Produced  by  Harry  Cohn. 

The  Story — Watkins,  department  store 
manager,  goes  about  with  Mame,  a  shopgirl. 
Her  brother,  Danny,  is  released  from  prison 
and  rejoins  his  sweetheart,  Josie,  employed 
in  the  same  store.  Police  attempt  to  "frame" 
Danny  again,  through  Watkins'  efforts.  His 
wife  learns  of  his  affairs  with  Mame.  Wat- 
kins selects  Josie  as  his  next  victim,  and 
when  she  returns  to  store  at  night,  makes 
advances.  Danny,  Mrs.  Watkins  and  Mame 
are  hidden,  watching.  The  light  go  out  and 
Watkins  is  killed.  Danny  confesses  to  save 
Josie,  but  Mame  is  injured  in  a  fire,  and 
before  dying  admits  her  guilt,  leaving  Danny 
and  Josie  to  their  happiness. 

Classification  —  Melodrama,  with  strong 
heart  interest. 

Production  Headlights — The  work  of  the 
all-star  cast.  The  fight  in  the  dance  hall. 
The  murder  of  Watkins.  The  fire.  The 
surprise  ending. 

Exploitation  Angles — The  title.  The  famous 
play  on  which  it  is  based.    The  all-star  cast. 

Draining  Power  —  Properly  exploited,  it 
should  go  well  almost  anywhere. 


"  Three  Who  Paid  " 

Fox— 4859  Feet 
(Revieued  by  Laurence  Reid) 

rHIS  is  an  "up  and  at  'em"  western  re- 
cording a  deal  of  hectic  acton  of  the 
old-fashioned  variety.  It's  a  made  to  order 
picture  for  the  star  who,  while  he  has  not  had 
very  good  material  of  late,  manages  to  come 
through  this  time  with  a  fairly  exciting  pic- 
ture. Dustin  Farnum  plays  a  he-man  type  of 
character  and  it  is  his  job  to  polish  off  a  few 
of  his  enemies — just  as  they  were  polished  off 
in  the  early  days  of  westerns.  Oh,  there  is 
nothing  new  about  the  story.  It's  simply  a 
tale  of  vengeance  directed  against  the  villains 
by  the  hero,  interwoven  with  romance. 

The  hero's  brother  is  deserted  by  his  com- 
panions in  the  desert  and  left  to  die.  This  en- 
rages the  young  man  to  such  a  degree  that  he 
forgets  everything  in  his  mission  to  avenge 
his  brother's  death.  One  of  the  three  villains 
pays  when  confronted  by  the  hero — pays  via 
the  suicide  route,  while  another  is  shot  by  the 
hero  in  self  defense.  With  two  of  the  bad 
boys  out  of  the  way  it  is  up  to  the  author  to 
grant  the  third  one  a  different  kind  of  pay- 
ment. He  is  rescued  by  the  hero  from  a  fire 
in  order  that  a  confession  will  clear  the  latter 
from  being  charged  as  the  murderer  of  the 
second  man. 

This  violent  action  is  not  entirely  whole- 
some so  it  is  also  up  to  the  author  to  balance 
it  with  romance.  And  this  part  of  the  story 
is  unconvincing.  The  heroine  masquerades 
as  a  man  while  teaching  school.  But  no  one, 
not  even  the  hero,  suspects  that  she  belongs 
to  the  feminine  sex.  This  is  astonishing  be- 
cause there  are  very  few  women  capable  of 
getting  away  with  such  a  masquerade  —  and 
putting  this  over  on  the  screen  shows  up  the 
stupidity  of  the  male  characters.  And  surely 
Bessie  Love  is  too  dainty  —  too  feminine  to 
give  anything  resembling  young  manhood  in 
her  portrayal. 

However,  this  romance  will  not  destroy  the 
interest  in  the  hectic  plot.  The  picture  carries 
a  first  rate  production  and  the  atmosphere  is 
appropriate.  There  are  several  long  shots 
which  are  stimulating  and  the  acting  is  com- 
petent enough.  The  picture  will  furnish  a 
greater  appeal  to  the  boys  than  it  will  to  the 
girls. 

The  Cast 

Riley  Sinclair  Dustin  Farnum 

John  Caspar  (  „     .  T 

Virginia  Cartright  (  Bess,e  Love 

Jim  Quade  Fred  Kohler 

Ed  Sanderson  Frank  Campeau 

Sam  Lowrie  Robert  Daly 

Jude   Cartright  William  Conklin 

Hal  Sinclair  Robert  Agnew 

By  George  Owen  Baxter.  Scenario  by  Joseph 
Franklin  Poland.  Directed  by  Colin  Campbell. 
Photographed  by  Don  Short.    Produced  by  Fox. 

The  Story — Young  man  is  determined  to 
avenge  his  brother's  death  when  latter  is  left 
to  die  in  the  desert.  He  starts  out  to  make 
the  three  men  pay.  One  of  them  kills  himself, 
another  is  killed  by  the  hero  in  self  defense, 
while  the  third  is  punished  in  a  hre  from  which 
he  is  rescued  by  the  young  man  so  that  he  will 
confess.  Hero  has  romance  with  girl  masquer- 
ading as  a  boy. 

Classification — Glorification  of  old  type  of 
western  hero.  Lots  of  action  and  some 
romance.     Typical  western  melodrama. 

Production  Headlights — The  good  locations. 
Thrilling  climax.     Red  hot  action. 

Exploitation  Angles — Would  advise  playing 
up  Dustin  Farnum  provided  he  has  following 
in  your  town.  Title  might  suggest  a  teaser 
campaign.    Play  up  Bessie  Love. 

Drarving  Power — Best  suited  for  second  class 
downtown  houses  and  in  factory  districts. 


"They  are  full  of  pep  and  will  not  fail  to  please 
audiences  that  like  plenty  of  action." — Film  Daily 


Leo  Maloney 


in 


Range  Rider  Series 

Two-Reel  Westerns 

"These  two-feel  Westerns  are  among  the  some  unique  play  and  they  are  consistently 

best  short  reels  Pathe  is  releasing.    They  entertaining.   .    .    'His  Enemy's  Friend' 

are  full  of  pep  and  will  not  fail  to  please  makes  a  splendid  offering.    Is  full  of  action, 

audiences  that  like  plenty  of  action." —  good  riding,  pleasing  backgrounds  and  pre- 

Fllm  Daily  sented  with  a  'finish'  not  always  identified 

"It  is  commonly  believed  that  it  is  a  dim-  with  this  class  of  picture."    M.  P.  News 

cult  matter  to  maintain  a  standard  of  pro-  "The  high  standard  of  interest  and  suspense 

duction,  especially  on  short  subject  West-  set  in  previous  issues  is  well  maintained,  and 

erns.    The  Range  Rider  Series  however  there  are  excellent  dramatic  moments  in 

keep  an  even  pace,  every  story  embraces  'His  Enemy's  Friend'." — M.  P.  World 


IV litten  and  directed  by 

I  <eo  Maloney  and  Ford  Bebe 


Pafhepicture 


■  :  ■ 

Jl^Z  (-1 

Pearl  tykfTE 

^PLUNDER* 

EPISODE    *  1 

"The  Bandaged  Man 

(TProduced  and  Directed  fc^George  B  Sejt^ 


PEARL  WHITE 
'Plun 


EnsoD*  No.  f  'RU/N' 

Pxooi/c£0  Amo  D**£CT£D  By  Geo  S.Ss/rz. 


The  incomparable  serial  star  in  the 
scintillating,  seat-filling  Patheserial 

Pearl  White 

in 

Plunder 


There  are  serials  and  serials. 

There  are  stars  and  stars. 

There  is  only  one  Pearl  White,  the 
peerless,  fearless  heroine  of  many  Pathe- 
serials,  and  as  a  serial  star  admittedly 
on  a  par,  in  drawing  power,  with  the 
greatest  feature  stars  in  the  business. 

Now  presented  in  a  brand  new  con- 


tinued story  with  feature  production, 
the  work  of  those  same  experts  asso- 
ciated with  Miss  White's  greatest 
Patheserial  successes  of  the  past. 

Terrific  drawing  power,  plus  preem- 
inent merit  as  a  production,  make  it 
the  Patheserial  for  you. 

Ask  for  a  screening. 


pfARL  white 


Some  0/  i/ie  incomparable  paper  on  Plunder 


Produced  and  Directed  by 

Geo.  B.  Seitz 
Geo.  B.  Seitz  and  B.  Millhauser 


Pafheserial 


Plunder: 

£P/SOD£  A/O.  3 

'THE  MDD£At  TMN6' 

rxoooeeo  amo  directed  s/  sm  e.se/rz 


PEARL  WHITE 

Plunder; 

ep/sods  jvo.  f 
"RV/N' 

fKOOi/CeD  AMD  DIRECTED  0/  GEO.  S.SE/T2, 


Urn 


Pafhepicture 


Produced  by 
Robert  J.  Flaherty,  F.R.G.S. 


Are  you  fishing  for  an  attraction? 
Here's  one  that's  real — the 

REVILLON  FRERES  production 


Nanook  of  the  North 


Read  the  exhibitors'  comments  below.  Pathe  has 
had  hundreds  just  like  them! 


"We  put  over  'Nanook'  wonderfully.  I  actually  believe  this 
product  made  more  honest-to-God  friends  for  the  Belasco 
than  any  feature  I  ever  bought.  It's  a  great  and  wonderful 
entertainment." — Will  H.  Sohm,  Belasco  Theatre,  Quincy, 
III. 

"Wonderful.  Greatest  picture  in  last  6  months.  Big  bus- 
iness."— H.  W.  Peery,  Ogden  Theatre,  Ogden,  Utah,  (quoted 
in  Ex.  Herald). 

"Most  unique  picture  we  ever  played,  making  a  host  of 
friends  and  more  than  satisfactory  from  a  box-office  stand- 
point."— /.  H.  Ruben,  Ruben-Finkelstein  Circuit,  Minn. 

"Here  is  a  real  special.  Record  business.  Everyone  pleased." 
Fred  Jones,  Rialto  Theatre,  Nelson,  Neb. 

"Exceptional  picture  The  offering  gave  better  satisfac- 
tion than  any  we  have  shown  in  some  time."— Jack  Hartigan, 
Jack's,  Paynesville,  Minn. 


"Broke  record  in  Bakersfield  in  4  days  showing.  Did  the 
same  thing  in  Pomona." — Harry  C.  Arthur,  General  Man- 
ager, West  Coast  Theatres,  Los  Angeles. 
"Most  interesting  and  educational  picture  we  have  ever 
shown.  Pleased  patrons  100  per  cent.  It's  wonderful." — 
/.  L.  Sedlak,  Bee  Bee,  Neb. 

"Standing  room  was  at  a  premium  for  the  two  days  showing 
and  'Nanook'  was  the  talk  of  the  town.  We  heard  more 
favorable  comments  on  it  than  any  picture  we  have  ever 
shown.  It  was  the  most  natural  and  life-like  entertainment 
we  have  ever  seen." — John  H.  Raven,  Colonial  Theatre 
Co.,  Mich. 

MANY  EXHIBITORS  ARE  GETTING  REPEAT  BOOK- 
INGS. ANY  EXHIBITOR  WHO  DOESN'T  PLAY  THIS 
PICTURE  IS  PASSING  UP  THE  SENSATION  OF  THE 
YEAR. 


January  6 ,  1923 


79 


"Dr.  Jack" 

Pathe — Five  Reels 
(Reviewed  by  Laurence  Reid) 

HAROLD  LLOYD  has  a  message  in  "  Dr. 
Jack,"  and  he  puts  it  over  to  the  accom- 
paniment of  much  common  sense,  a  lot  of 
horse  sense,  a  plentiful  supply  of  humor 
founded  upon  really  comic  stunts,  and  as  neat 
a  little  romance  as  you  will  find  upon  the 
screen.  He  is  a  doctor  who  prescribes  such 
real  medicine  as  sunshine  and  air — he  is  a  doc- 
tor who  would  order  his  patients  to  have  a 
good  time — to  forget  their  ills  and  worries  and 
keep  their  minds  off  themselves. 

Well,  any  sufferer  of  most  any  trouble  can 
witness  "  Dr.  Jack  "  and  be  cured  for  an  hour. 
He  will  at  least  forget  his  illness  for  a  time. 
It  is  a  deliberate  attempt  upon  Lloyd's  part  to 
subordinate  horse  play  for  a  demonstration  of 
his  serious  side.  Here  is  one  creator  who  is 
not  standing  still.  "  A  Sailor  Made  Man " 
proved  it.  So  did  "  Grandma's  Boy."  And 
"  Dr.  Jack "  presents  not  only  a  comic  Mr. 
Lloyd  but  a  serious  Mr.  Lloyd.  He  is  ever  in 
search  of  fresh  treatment.  If  the  ideas  behind 
his  stories  are  familiar  yet  the  spectator  will 
always  respond  to  them  because  of  the  new 
tricks  and  stunts  which  are  given  a  deal  of 
thought  and  executed  with  precision. 

An  audience  on  Christmas  Day  at  the  New 
York  Strand  howled  with  delight  over  the 
merry  pranks  performed  by  the  boy  with  the 
trick  spectacles.  He  carried  a  little  pill  case 
but  his  medicine  came  from  his  mind.  He  is 
the  screen  Coue  here — a  doctor  who  cures  a 
boy  of  the  "tummyache"  by  telling  his  mother 
that  the  school  has  burned  to  the  ground.  The 
youngster  nearly  jumps  out  of  bed.  Does  he 
get  a  spanking?  Well,  watch  that  scene;  it  is 
a  nifty.  An  old  man  forgets  his  gout  when 
the  genial  doctor  hoves  into  sight,  and  when 
he  meets  the  Sick-Little-Well  Girl  he  prompt- 
ly opens  the  windows  and  lifts  the  curtains 
in  her  home.  She  is  at  the  mercy  of  a  "  kill 
or  cure"  physician  who  keeps  her  an  invalid 
because  her  father  is  wealthy.  This  medic  is 
in  so  strong  that  he  dominates  the  house.  So 
the  smiling  doctor  impersonates  an  escaped 
lunatic  and  jumps  around  the  rooms,  frighten- 
ing the  occupants  and  creating  much  excite- 
ment. Here  is  zippy  comedy  which  hits  on 
high  all  the  way.  The  grafting  physician 
gives  up  the  case,  and  the  girl  gives  up  her 
heart  to  the  young  dispenser  of  good  cheer 
and  sunshine.  Some  of  the  humor  is  real 
subtle  while  some  of  it  is  broad  burlesque. 
But  whatever  it  is,  Harold  Lloyd's  "  Dr. 
Jack  "  can  be  called  one  of  the  richest  hits  of 
the  season.  It  is  well  produced,  excellently 
titled  and  its  message  is  sincere  and  genuine. 
The  poker  game  will  knock  them  dizzy  and 
the  lunatic  scenes  will  convulse  them.  Get  the 
picture  as  quick  as  you  can — and  smile  as  you 
take  your  shekels  to  the  bank. 

The  Cast 

Dr.  Jackson,  "Dr.  Jack"  for  Short  Harold  Lloyd 

The  Sick-Little-Well-Girl  Mildred  Davis 

Her  Father  John  T.  Prince 

Dr.  Ludwig  von  Saulsbourg  Eric  Mayne 

The  Lawyer  C.  Normand  Hammond 

His  Mother  Anna  Townsend 

Directed  by  Fred  Newmeyer.    Produced  by  Hal 
Roach. 

The  Story — Young  doctor  believes  in  giving 
out  good  cheer  instead  of  medicine.  He  pre- 
scribes plenty  of  sunshine  and  tells  his  patients 
to  forget  their  troubles.  Has  a  romance  with 
girl  who  is  treated  as  an  invalid  by  a  doctor 
whose  object  is  get  rich  at  her  father's  expense. 
The  hero  comes  to  her  home  and  frightens 
the  entire  household  and  the  girl  forgets  her 
troubles.  The  grasping  physician  throws  up 
the  case. 

Classification — Romantic  comedy  with  plenty 
of  novel  high  jinks. 

Production  Highlights — The  new  comedy 
tricks  employed  by  star.  The  rich  humor 
which  accompanies  nearly  every  scene.  The 
poker  game.  The  antics  in  the  girl's  home 
when  the  young  doctor  frightens  them  all. 

Exploitation  Angles — Would  advise  getting 
this  quick  and  playing  it  up  as  one  of  Lloyd's 
best — a  picture  equal  to  "  Grandma's  Boy."  Big 
enough  to  put  over  a  special  campaign  and 
worthy  of  an  elaborate  prologue. 

Drawing  Power — Will  go  big  everywhere. 
Harold  Lloyd  can  pack  any  house. 


"  Back  Home  and  Broke  " 
Paramount — Six  Reels 
(Reviewed  by  Laurence  Reid) 

IT'S  a  great  fairy  story  that  George  Ade  has 
written — a  story  which  will  be  appreciated 
everywhere.  And  despite  the  BIG  DREAM 
in  it,  there  isn't  a  fellow  who  has  left  his  own 
home  town  to  make  good  in  the  outside  world 
but  what  will  stand  up  on  his  hind  legs  and 
give  three  cheers  for  George  Ade  and  three 
more  for  Tom  Meighan.  After  the  first  two 
reels  which  are  rather  dull,  made  so  by  intro- 
ducing the  characters  and  planting  the  inci- 
dent, it  picks  up  and  releases  a  fine  human 
note  which  gets  right  inside  of  you.  There  is 
its  appeal. 

And  what  is  this  idea?  Simply  the  exploita- 
tion of  the  huge  dream  that  every  young  fel- 
low has  who  ever  leaves  home — to  return  to  it 
rich  and  famous,  to  show  the  folks  back  home 
that  he  has  put  himself  over.  The  humor  is 
admirably  commingled  with  the  pathos  and 
there  is  plenty  of  the  latter  element — while 
the  fun  is  of  a  deft  and  subtle  quality.  The 
youth  is  accepted  everywhere  because  his 
father  is  supposed  to  be  one  of  the  big  "  poo- 
bahs  "  of  the  town.  But  after  he  dies  it  is 
shown  that  he  hasn't  a  cent  to  his  name.  The 
youth's  false  friends  desert  him;  the  whole 
town  scorns  him  with  the  exception  of  a  few 
— of  course  one  of  these  is  a  GIRL. 

So  he  goes  west  to  develop  one  of  his 
father's  oil  wells  —  a  property  exposed  as 
valueless.  He  strikes  a  gusher  and  emerges 
immensely  wealthy.  Then  he  conceives  the 
grand  dream  of  coming  back  home,  palming 
himself  off  as  broke  in  order  to  test  the  real 
friends  from  the  false.  Those  who  continue  to 
snub  him  incur  his  enmity.  How  does  he 
strike?  By  having  his  college  friend  from  an- 
other city  act  as  emissary  for  him  though  the 
rich  man  carries  a  nom  de  plume.  He  will 
place  banks,  grocery  stores,  and  parks  in  the 
town,  buck  his  enemies  through  competition 
and  reward  his  friends.  A  fine  fancy,  isn't  it? 
We've  all  dreamed  it.  You  identify  yourself 
with  the  character.  You  don't  stop  to  analyze 
the  plot;  you  accept  it  as  enjoyable.  The  cli- 
max is  rich  with  surprise  and  humor  when  the 
youth  discloses  his  real  identity  from  the  rear 
platform  of  a  train  because  you  are  living  the 
part  played  by  Meighan.  The  story  has  been 
worked  over  carefully,  which  is  noticeable  in 
the  excellent  dovetailing  of  every  scene.  It  is 
bright  and  must  be  called  one  of  the  most  en- 
tertaining documents  of  the  season. 

The  Cast 

Tom  Redding  Thomas  Meighan 

Mary  Thorne   Lila  Lee 

Otis    Grimley  Frederick  Burton 

Eustace  Grimley  Cyril  Ring 

H.  H.  Hornby  Charles  Abbe 

Olivia  Hornby  Florence  Dixon 

Aggie   Twaddle  Gertrude  Quinlan 

John  Thorne  Richard  Carlyle 

Mrs.  Redding  Maude  Turner  Gordon 

Billy   Andrews  Laurence  Wheat 

Horace  Beemer  Ned  Burton 

The  Policeman  James  Marlowe 

The   Collector  Edward  Borden 

Bv  George  Ade.     Directed  by  Alfred  Green. 
Produced  by  Famous  Players. 

The  Story — Treats  of  a  young  man  in  small 
town  who  learns  upon  his  father's  death,  that 
he  was  penniless.  The  town  which  had  ac- 
cepted him  with  open  arms,  turns  against  him 
with  the  exception  of  a  few  friends.  So  he 
leaves  for  the  West  to  develop  one  of  his 
father's  oil  wells — and  strikes  it  rich.  He  comes 
back  to  the  small  town  to  see  who  are  his  real 
friends  and  who  are  false.    He  masquerades  as 

Production  Highlights — The  refreshing  treat- 
ment of  this  story.  The  new  twists.  The 
surprise  in  the  climax.  The  subtle  humor  ad- 
mirably commingled  with  the  pathos.  The  fine 
acting  by  Meighan,  Wheat,  Marlowe  and  Fred 
Burton.  The  excellent  atmosphere.  The  human 
values. 

Exploitation  Angles — Here  is  a  great  title. 
Play  it  up.    Play  up  author  and  star. 

Draining  Power — Will  be  appreciated  every- 
where, especially  in  big  cities. 


"  The  Flaming  Hour  " 

Universal — 4508  Feet 
(Reviewed  by  Laurence  Reid) 

FRANK  MAYO  has  another  interesting 
story  even  though  its  formula  is  a  famil- 
iar one.  We  have  all  seen  the  honest  em- 
ployee who  is  in  conflict  with  the  crooks 
working  to  ruin  the  business. .  Here  the  char- 
acterization is  involved  with  a  plot  which  is 
well  developed — which  carries  a  line  of  rous- 
ing action  and  considerable  suspense.  And 
the  climax  is  truly  spectacular  as  it  shows  the 
fireworks  plant  being  destroyed.  Hence  the 
title. 

Mayo  gives  a  good  account  of  himself  in 
his  role  of  production  manager.  The  early 
scenes  present  him  in  constant  battle  with  a 
group  of  unscrupulous  employees.  He  has 
to  fire  a  few  of  them.  Yet  the  business  is 
dropping  off  in  sales  and  the  ringleader  is  the 
sales  manager  who  covers  his  tracks.  The 
boss  himself  is  an  impulsive  man  who  is  ever 
quarreling  with  his  staff.  At  a  party  he  loses 
his  head  in  a  card  game  and  fires  the  honest 
hero.  Inasmuch  as  the  daughter  is  in  love 
with  the  production  manager  she  leaves  home 
and  marries  him.  The  next  scene  introduces 
the  happy  couple  in  a  snug  little  bungalow, 
and  the  triangle  figures  when  the  crooked 
sales  manager  calls  on  the  young  wife  during 
her  husband's  absence  and  times  his  exit  just 
at  the  moment  that  the  hero  arrives  home.  He 
places  a  wrong  conclusion  on  the  incident 
with  the  result  that  the  bride  leaves  him. 

Completely  discouraged  the  young  man  be- 
comes a  derelict  but  realizes  his  chance  to  re- 
deem himself  by  getting  at  the  bottom  of  the 
villainy  which  is  threatening  to  wipe  out  the 
fireworks  plant.  So  disguised  by  a  beard  and 
carrying  himself  like  a  cripple,  he  becomes 
the  sweeper  of  the  factory  and  discovers  the 
plot  which  involves  the  substitution  of  ma- 
terial. The  climax  finds  the  owner  and  his 
daughter  imprisoned  in  a  vault  by  the  crooks 
who  are  caught  in  their  dirty  work  by  the 
sweeper.  The  latter  is  a  target  for  a  bullet, 
but  it  penetrates  one  of  the  magazines.  And 
so  to  the  picturesque  fire  which  destroys  the 
plant.    It  is  some  conflagration. 

There  are  no  gaps  in  this  story  which  con- 
tains a  healthy  punch  and  maintains  the  inter- 
est all  the  way.  Helen  Ferguson,  Charles 
Clary,  and  Melbourne  McDowell  are  others  in 
a  cast  which  renders  good  assistance  to  the 
star.    An  excellent  program  picture. 

The  Cast 

Bruce  Henderson  Frank  Mayo 

Lucille  Danby  Helen  Ferguson 

John  Danby  Melbourne  McDowell 

Richard  Mower  Charles  Clary 

Jones  Albert  McQuarrie 

Ben  Tom  Kennedy 

By  Lillian  Chester.    Scenario  by  George  Ran- 
dolph Chester.    Directed  by  Edward  Sedgwick. 
Photographed  by  Bennie  Kline.    Produced  by 
Universal. 

The  Story — Youthful  executive  in  fireworks 
factory  has  argument  with  boss  which  results 
in  his  being  fired.  The  boss'  daughter  elopes 
with  him  but  leaves  him  later  when  he  up- 
braids her  for  being  seen  with  rival.  There 
is  deep-dyed  villainy  taking  place  in  factory  and 
after  the  hero  pulls  himself  together  he  gets 
a  job  at  the  plant  to  clean  up  the  crookedness. 
He  exposes  the  crooks  but  the  conflict  between 
them  destroys  the  factory.  He  becomes  recon- 
ciled to  his  wife  and  her  father  is  happy  again. 

Classification — Melodrama  involving  crooks 
employed  in  factory  who  are  determined  to  ruin 
the  business.  Calls  for  much  action  and  sus- 
pense. 

Production  Highlights — The  realistic  detail. 
The  picturesque  climax  which  shows  fireworks 
going  up  in  flames.   The  good  work  of  Mayo. 

Exploitation  Angles — Would  suggest  playing 
this  up  as  thrilling  melodrama,  calling  atten- 
tion to  the  fact  that  the  action  is  real.  Play 
up  Mayo  as  a  star  who  always  gives  his  best 
and  who  is  fortunate  in  being  given  good 
material. 

Drawing  Power — Every  second  class  down- 
town house  will  like  it.  Good  for  any  program 
house. 


80 


Motion  Picture  News 


Regional  News  From  Correspondents 


Buffalo  Brevities 

The  Criterion  has  closed.  This 
house  was  leased  from  Moe  Mark, 
Walter  Hays  and  Eugene  Falk  by 
Max  Spiegel,  who  recently  failed 
in  New  York.  The  Shubert  attrac- 
tion, "  Success,"  suddenly  closed 
in  the  middle  of  the  week,  many 
of  the  company  finding  themselves 
stranded.  Harry  Marsey,  of  Ni- 
agara Pictures  Corporation,  and 
Sol  Myers,  manager,  had  also  been 
showing  pictures  on  Sunday.  The 
house  will  undoubtedly  remain 
closed  for  some  time  unless  the 
owners  of  the  building  decide  to 
operate  it  themselves  with  pictures. 


Around  Buffalo's  Film  Center 


A  suit  of  ejectment  has  been 
begun  before  Justice  Hinkley  by 
the  Golde  Clothes  Company,  which 
seeks  to  have  the  Loew  State  man- 
agement restore  to  it  the  Main 
street  lobby  of  the  big  new  thea- 
tre, formerly  occupied  by  the 
Golde  firm,  and  which  they  claim 
to  hold  by  lease  until  February  21, 
1926.  The  appellate  division  last 
June  reversed  orders  of  the  city 
and  supreme  courts  ordering  the 
Golde  company  to  vacate.  Attor- 
ney for  the  Golde  company  has 
moved  judgment  in  favor  of  his 
client  on  the  grounds  that  the  an- 
swer does  not  make  denial  of  the 
facts  presented  by  the  Golde  com- 
pany. 


The  Allendale,  one  of  the  houses 
owned  by  the  General  Theatres 
Corporation,  has  been  leased  by  the 
Buffalo  Players,  Inc.,  for  use  as 
a  "  little  theatre,"  where  local  ama- 
teur plays  will  be  presented. 


Representative  Clarence  Mac- 
Gregor  has  written  J.  H.  Michael, 
manager  of  the  Regent  theatre  and 
chairman  of  the  executive  com- 
mittee of  the  New  York  State  Mo- 
tion Picture  Theatre  Owners,  Inc., 
that  he  has  introduced  a  bill  call- 
ing for  the  cancellation  of  the  war 
tax  on  tickets  up  to  25  cents  and 
calling  on  the  exhibitors  to  get  be- 
hind a  movement  to  develop  senti- 
ment in  favor  of  the  bill.  Unless 
this  sentiment  is  developed  Repre- 
sentative McGregor  declares  that 
there  is  no  use  pushing  the  mea- 


BILL  GEHRING,  one  of  the 
handsomest  salesmen  along 
Film  Row,  has  been  assigned  to 
the  regular  Fox  sales  staff,  and  is 
now  covering  the  Rochester  dis- 
trict. Bill  was  formerly  in  the 
Educational  Department.  H.  E. 
Hughes  has  succeeded  to  this  po- 
sition. W.  R.  Sheehan,  general 
manager,  came  to  town  for  the 
Christmas  holidays,  so  that  he  could 
be  with  his  mother  and  brothers  at 
the  old  homestead.  Home  office 
visitors  last  week  were:  Col.  M. 
S.  Keene  and  Clyde  Eckhardt,  as- 
sistant general  manager.  Charles 
N.  Johnston,  branch  manager,  has 
received  word  that  Clayton  P. 
Sheehan  has  landed  at  Rio,  and 
has  begun  his  work  as  special  rep- 
resentative for  the  Fox  Company 
in  the  South  American  countries. 

Joseph  T.  Daly,  office  manager 
for  Hodkinson,  has  resigned,  to  ac- 
cept a  position  with  the  Goldwyn 
Exchange  in  Minneapolis.  Pete 
Dana  and  Mrs.  Dana  went  back 
home  for  the  holidays.  "  Back 
Home "  is  New  York  City.  There 
are  rumors  that  Pete  may  be  pro- 
moted to  office  manager  on  his  re- 
turn. 

Branch  Manager  Levee,  of  W. 
B.,  announces  the  resignation  of 
Jerry  Sobel  from  the  sales  staff 
and  the  return  to  New  York  of 
Martin  Solomon,  special  sales  rep- 
resentative. 

Topping  the  Operating  Cost 
Efficiency  Column,  third  in  Selz- 
nick  News  and  fourth  in  Film 
Rental  Efficiency  is  the  proud  rec- 
ord of  the  local  Select  Exchange, 
and  reason  why  Manager  Harry 
E.  Lotz  is  feeling  good  during  the 
holidays.  Mr.  Lotz  has  placed  two 
of  the  company's  big  attractions 
for  early  showing  at  Shea's  Hip- 
podrome. 

Most  of  Paramount's  "39"  will 
go  to  Shea's  Hippodrome,  Mana- 


Manager  Fred  M.  Shafer  of  the 
Lafayette  Square  theatre  has 
signed  up  Houdini,  in  person  and 
in  his  picture,  "The  Man  From 
Beyond  as  his  two  attractions  for 
the  week  of  January  15. 


Shea's  Hippodrome  will  show 
all  the  biggest  new  Paramount 
pictures  for  the  new  year,  accord- 
ing to  an  announcement  by  Vin- 
cent McFaul,  manager  of  the  Hip- 
podrome. The  "  Hip "  will  also 
show  "  Dr.  Jack "  the  week  of 
January  7. 


ger  Allan  S.  Moritz  having  closed 
bookings  on  all  the  bigger  produc- 
tions for  the  new  year.  "  When 
Knighthood  Was  in  Flower "  is 
included  in  the  bookings. 

Among  the  former  Nu-Art  em- 
ployes who  have  been  retained  by 
the  Bond  Photoplays  Corporation 
are :  Art  Young,  booker ;  George 
W.  Ferguson  and  J.  L.  Cook, 
salesmen,  and  C.  Ross,  bookkeeper. 
H.  Webster,  who  has  been  booker 
for  Grand  and  North  for  a  long 
time,  is  about  to  go  on  the  road  for 
the  new  company.  Sydney  Samson 
announces  the  signing  of  "  No- 
toriety," for  showing  at  the  Laf- 
ayette Square  and  Shadows "  at 
the  Hippodrome.  Fred  M.  Zim- 
merman is  sending  in  a  lot  of  con- 
tracts on  the  new  company's  big 
productions. 

Bill  Gentille,  formerly  with  Se- 
lect, is  now  covering  the  Southern 
Tier  for  the  New  Graphic  Ex- 
change. Manager  Jack  Berkowitz 
is  now  signing  up  contracts  on  the 
Mutual-Chaplin  reissues. 

Universal  office  employes  wel- 
comed Jim  Savage,  assistant  man- 
ager, back  on  the  job  last  week. 
Jim  was  confined  to  his  home  on 
account  of  illness.  He  is  now 
fully  recovered  and  as  full  of  pep 
as  ever.  The  recent  resignation 
of  Jim  Fater  and  Charlie  Faust 
has  resulted  in  a  rearrangement 
of  other  salesmen  in  the  territory. 
Jess  Kaufmann  has  been  assigned 
to  the  Syracuse  district.  Bob  Wag- 
ner to  Utica,  Charles  Goodwin  to 
Rochester,  and  "  Izzy  "  Cobe  to  the 
Southern  Tier. 

Chester  A.  Saunders,  local 
United  Artists'  manager,  received 
a  visit  last  week  end  from  T.  Y. 
Henr}',  assistant  general  sales 
manager,  who  was  in  town  for  a 
few  days  with  Mrs.  Henry.  The 
couple  made  a  quick  jump  to 
Omaha  for  the  Christmas  holi- 
days. 


Kansas  City  Items 

L.  A.  Wallace  has  purchased  the 
Bancroft  Theatre,  Kansas  City, 
from  W.  L.  McDowell,  while  Rob- 
ert "  Dusty  "  Rhodes  has  leased  his 
Gillham  Theatre  to  the  Gillham 
Amusement  Company  and  will  go 
to  California  for  a  rest.  "  Dusty " 
has  been  connected  with  the  Gill- 
ham for  nine  years,  formerly  hav- 
ing been  an  "  ace  "  on  the  pitching 
staff  of  the  Kansas  City  American 
Association  baseball  club. 


Around  Kansas  City's  Exchanges 


Manager  Howard  Smith  of  the 
Palace  is  adding  vaudeville  to  his 
picture  bill  this  week.  It  is  a  radi- 
cal change  in  policy. 


DM.  MAJOR,  former  city  sales- 
•  man  and  assistant  manager 
of  the  Kansas  City  Vitagraph 
office,  has  resigned  and  will  join 
the  Crescent  Film  Exchange  Mon- 
day in  Kansas  City  as  representa- 
tive. Mr.  Major,  who  has  been 
with  Vitagraph  for  five  years,  is 
one  of  the  best  known  film  sales- 
men in  Missouri. 

Quite  a  number  of  changes  have 
been  made  in  the  personnel  of 
Kansas  City  exchanges.  Robert 
Carnie,  who  has  been  selling  Edu- 
cational pictures,  now  is  traveling 
in  Kansas  for  First  National,  while 
M.  J.  Meyer,  formerly  with  Rich- 
ards and  Flynn,  has  joined  the 
Vitagraph  forces.  Joe  Bloustine, 
who  has  been  selling  First  Na- 
tional product,  has  been  placed  in 


charge  of  the  contract  department 
of  the  Kansas  City  office.  James 
Foland,  formerly  Kansas  City 
manager  for  Associated  Exhib- 
itors, has  accepted  a  position  as 
city  salesman  for  the  Kansas  City 
Universal  office. 

Herbert  Weil,  sent  out  by  the 
home  office  of  F.  B.  O.,  made  his 
debut  as  an  exploitation  man  in 
Missouri  last  week.  He  is  busy 
preparing  for  the  picture,  "  Third 
Alarm." 

Will  Hays  is  scheduled  as  the 
principal  speaker  at  the  National 
Convention  of  the  Phi  Delta  Theta 
fraternity  in  Kansas  City,  Decem- 
ber 26  to  December  30.  Mr.  Hays 
will  address  jointly  the  visiting  fra- 
ternity men  and  the  Kansas  City 
Chamber  of  Commerce  Wednes- 
day noon  at  the  Hotel  Baltimore. 


The  Empress  Theatre,  Kansas 
City,  which  has  housed  a  stock 
company  for  many  months,  has 
been  leased  by  Richards  &  Flynn, 
state  rights,  for  the  presentation  of 
"  Where  Is  My  Wandering  Boy 
Tonight?"  A  symphony  orchestra 
and  an  extensive  advertising  cam- 
paign have  started  the  picture  off 
on  an  indefinite  run. 


The  playroom  of  the  Royal  The- 
atre, Kansas  City,  was  deco- 
rated and  arranged  for  the  enter- 
tainment of  children  attending  the 
show  Christmas  week.  Each  child* 
was  given  toys  and  candy.  The 
Pantages  Theatre,  a  combination 
motion  picture  and  vaudeville 
house,  has  announced  that  each  boy 
and  girl  attending  Christmas  week 
was  given  a  novelty  prize  and  a 
box  of  candy,  while  a  large  walk- 
ing and  talking  doll  was  given 
away  to  one  of  the  children. 


While  no  direct  editorial  attack 
has  been  made,  Kansas  exhibitors 
believe  that  much  publicity  regard- 
ing the  enforcement  of  Sunday 
closing  laws  in  Kansas  City,  Kan- 
sas, played  up  on  the  front  page 
of  the  Kansas  City  (Mo.)  Journal, 
is  for  the  mere  purpose  of  stirring 
up  agitation  in  the  matter.  At  least 
that  is  the  belief  of  Kansas  ex- 
hibitors. 


Considerable  space  has  been 
given  to  rumored  reports  that 
Charles  B.  Griffith,  attorney-gen- 
eral-elect of  Kansas,  intends  to 
enforce  Kansas  blue  laws  to  the 
letter.  The  stories,  played  up  un- 
der black  face  headlines  as  news 
stories,  also  delve  into  the  history 
of  Kansas  blue  laws  and  point  to 
the  fact  that  Kansas  City,  Kansas, 
theatre  owners  assert  that  closed 
houses  on  Sunday  will  mean  $10,- 
000  weekly  to  Kansas  City,  Mo., 
theatre  owners.  The  facts  in  the 
case  are  these: 

Kansas  exhibitors  never  were  on 
more  harmonious  terms  with  min- 
isterial and  educational  organiza- 
tions than  at  present;  Kansas  City, 
Kansas,  recently  acquired  a  daily 
newspaper  of  its  own,  which  han- 
dles exclusively  all  theatrical  ad- 
vertising in  Kansas  City,  Kansas. 
All  of  which  may  or  may  not  ac- 
count for  the  aroused  interest  of 
the  Journal  in  Kansas  blue  laws. 


January  6 ,  1923 


SI 


Omaha  Bulletin 

The  semi-annual  district  conven- 
tion of  Famous  Players-Lasky  Cor- 
poration held  in  Hotel  Fontenelle  on 
December  8  and  9,  was  a  fine 
demonstration  of  salesmanship 
"  pep."  Representing  the  New  York 
offices  of  the  company  were  P.  W. 
Branch,  special  sales  representative  ; 
John  D.  Clark,  general  sales  man- 
ager of  territory  west  of  the  Mis- 
sissippi, and  Mel  E.  Shauer,  man- 
ager of  the  accessory  department. 
Phil  H.  Reisman,  Minneapolis,  and 
R.  C.  LiBeau,  Kansas  City,  district 
managers,  addressed  the  delegates. 

The  message  put  over  by  Messrs. 
Brinch  and  Clark  referred  to 
Paramount's  forthcoming  releases 
known  as  the  "  Super  39,"  to  be  re- 
leased between  February  1  and 
August  1,  1923. 

The  following  branch  office  man- 
agers attended  the  convention :  R. 
D.  Thomson,  Omaha;  A.  W.  Nich- 
ols, Des  Moines;  R.  L.  McManus, 
St.  Louis;  Ben  Blotcky,  Kansas 
City;  A.  B.  Leak,  Sioux  Falls;  Fred 
Streif,  Minneapolis.  Exploitation 
men  present:  Oscar  Kantner,  St. 
Louis;  John  J.  Friedl,  Kansas  City; 
John  E.  Kennebeck,  Des  Moines.  A 
banquet  was  given  on  Friday  night, 
December  8,  at  Hotel  Fontenelle. 
On  Saturday  of  the  convention  the 
Omaha  Daily  News  issued  a  special 
edition  in  honor  of  the  delegates. 

Max  Doolittle,  exploitation  man 
at  the  Minneapolis  branch,  was  de- 
tained by  serious  illness. 


In  Omaha's  Branch  Offices 


Western  Penn.  Notes 

C.  Floyd  Hopkins,  Harrisburg 
manager  of  the  Wilmer  &  Vincent 
theatres,  has  just  been  promoted  to 
have  supervision  also  over  the  same 
company's  theatres  in  Reading.  He 
is  now  directing  the  destinies  of 
ten  theatres — six  in  Harrisburg  and 
four  in  Reading. 

The  appointment  was  made  with 
the  announcement  of  the  \\  ilmer 
&  Vincent  company's  intention  to 
produce  five  plays  in  the  coming 
year  for  the  dramatic  stage.  This 
company  now  controls  forty-six 
theatres,  including  thirty-one  mo- 
tion picture  houses,  six  vaudeville 
houses  and  nine  devoted  to  the 
legitimate  stage.  These  are  located 
chiefly  in  Pennsylvania  and  New 
Jersey,  but  include  houses  in 
Georgia  and  Virginia. 

Three  Wilmer  &  Vincent  theatres 
in  Harrisburg — the  Colonial,  Vic- 
toria and  Majestic — admitted  all 
children,  who  presented  toys  in 
good  condition,  to  the  matinee  per- 
formances on  December  16.  In  this 
way  several  thousand  toys  were  ob- 
tained that  were  turned  over  to  the 
Harrisburg  Toy  Mission,  which  dis- 
tributed them  to  the  poor  children 
of  the  city  on  Christmas. 


William  G.  Swope  and  Miss  Eli- 
nor K.  Foose,  both  of  Harrisburg, 
are  the  couple  who  were  recently 
selected  from  among  eight  couples 
that  applied,  in  answer  to  an  ad- 
vertisement, to  be  married  in  the 
Victoria  theatre,  that  city,  in  con- 
nection with  the  exploitation  of  the 
film  play,  "  Deserted  at  the  Altar," 
which  had  a  week's  run  there.  They 
marched  down  the  main  aisle  of  the 
theatre  and  were  married  in  front 
of  an  altar  on  the  stage.  The 
theatre  management  presented  them 
with  a  purse  and  a  number  of  other 
valuable  gifts. 


AN  end-of-the-year  event  in 
Omaha's  motion  picture  busi- 
ness was  the  transfer  of  the 
Associated  First  National  Pic- 
tures. Inc..  irom  temporary  quar- 
ters in  the  Film  Building,  with  the 
Fontenelle  Film  Company,  to  new 
and  permanent  quarters  at  1511 
Chicago  Street.  The  new  location 
is  in  the  same  block  with  the  Film 
Building,  and  has  all  modern  con- 
veniences. Commodious  office 
space  is  provided  for  E.  L.  Alper- 
son,  branch  manager,  and  T.  W. 
Dickson,  cashier.  Mr.  Alperson  is. 
by  the  way,  the  youngest  branch 
manager  in  the  service  of  First  Na- 
tional. 

Members  of  Mr.  Alperson's  or- 
ganization are  :  Robert  Gorham  and 
Jake  Laserowitz.  bookers :  Ray  Cof- 
fin, exploitation  representative : 
James  Ambrose  and  "  Nickie " 
Goldhammer.  salesmen.  Jimmie 
Winn,  assistant  branch  manager, 
has  been  with  the  local  First  Na- 
tional staff  for  two  years. 

L.  R.  Pierce,  one  of  the  go-get- 
ters of  Omaha's  movie  colony,  who 
has  been  in  the  service  of  the  local 
Universal   organization   as  special 


representative  tor 


Foolish 


Wives,"  and  manager  of  short  sub- 
jects department,  has  been  ap- 
pointed manager  of  Jewels.  He 
has  just  made  a  trip  through  South 
Dakota  and  Northern  Iowa. 


Max  C.  Brodsky  is  working  in 
Southern  Iowa  territory  for  the 
Fox  Film  Corporation,  and  C.  W. 
Potter,  formerly  with  Universal,  is 
making  has  presence  felt  in  Cen- 
tral Iowa  for  the  Omaha  Fox 
branch. 

During  the  showing  of  *'  Omar 
the  Tentmaker "  Manager  Harry 
Watts,  of  the  Strand  Theatre,  ne- 
gotiated a  tie-up  with  the  local  navy 
recruiting  station  for  the  display  of 
one-sheets,  showing  a  beautiful 
Persian  garden  scene.  The  sug- 
gestion was  that  the  Persia  of  Omar 
is  the  Persia  of  to-day,  and  is  one 
of  the  many  interesting  countries 
visited  by  those  who  enlist. 

Louis  Pruch  is  head  of  the  lay- 
out department  of  the  Home  Ex- 
ploitation Service,  and  E.  M.  Gib- 
son, formerly  of  Denver,  has 
joined  the  sales  staff  of  Mr. 
Home's  organization. 

Bob  Greenblat,  formerly  sales 
manager  for  the  local  Select 
branch,  is  now  head  of  the  Univer- 
sal Short  Subject  Department. 

Samuel  Vorzimer,  branch  mana- 
ger for  United  Artists,  gave  the 
members  of  the  Advertising-Selling 
League  of  Omaha  a  pre-release 
showing  of  "  One  Exciting  Night  " 
at  the  Brandeis  Theatre  here  last 
Monday  night. 


With  the  Seattle  Exchanges 


CONTRACTS  for  the  exhibition 
of  "  Suzanna "  were  recently 
signed  by  John  Hamrick,  presi- 
dent of  the  Blue  Mouse  Circuit, 
and  Charles  W.  Hardin,  manager 
of  the  local  United  Artists'  Ex- 
change, who  is  handling  the  pic- 
ture in  the  Northwest  territory. 
The  picture  was  booked  by  Mr. 
Hamrick  for  showings  in  Seattle. 
Tacoma  and  -  Portland,  at  a  date 
not  yet  dennitelv  decided  upon. 

Louis  Rosenberg,  sales  mana- 
ger for  the  De  Luxe  Feature  Film 
Company.  Inc..  returned  to  the  city 
from  a  short  trip  into  eastern 
Washington  and  Montana,  and  left 
three  days  later  for  Portland  and 
other  Oregon  cities.  While  in 
Butte.  Mr.  Rosenberg  closed  con- 
tracts with  the  Silver  Bow  Amuse- 
ment Company  for  first-run  rights 
on  "  Shadows.''  "  The  World's  a 
Stage."  and  "  Thorns  and  Orange 
Blossoms."  The  pictures  will  be 
shown  in  the  Montana  city  at  the 
Rialto  and  American  theatres. 
While  in  Oregon,  Mr.  Rosenberg 
was  going  to  help  in  the  publicity 
and  exploitation  of  "  Shadows," 
which  was  scheduled  to  open  at 
Jensen-Von  Herberg' s  Rivoli  Thea- 
tre on  December  30. 

L.  K  Brin.  president  of  the  L. 
K.  B.rin  exchanges,  left  the  local 
exchange  recently  for  Denver, 
where  he  will  assist  for  a  few 
days  in  the  showing  of  the  new- 
Warner  Brothers'  pictures  to  Co- 
lorado exhibitors.  Dates  for  the 
personal  appearances  of  Wresley 
Barry,  who  will  be  in  the  local  ter- 
ritory for  five  weeks  in  February 
and  March,  will  probably  be  ar- 
ranged by  Mr.  Brain  with  Denver 
and  Colcradc  exhibitors,  in  con- 
junction with  the  booking  of 
"  Rags  tc  Riches "  and  "  Little 
Heroes  of  the  Street." 


George  P.  Endert  and  his  staff 
of  Paramount  Exchange  men  re- 
cently returned  from  California, 
where  they  attended  the  convention 
of  Western  exchange  representa- 
tives. 

Robert  Bender,  publicity  and  ex- 
ploitation manager  for  the  Seattle 
and  Portland  Universal  exchanges, 
has  been  working  especially  hard 
the  past  week  arranging  for  the 
world  premier  of  The  Flirt," 
which  was  scheduled  for  Manager 
R.  W.  Case's  Columbia  Theatre 
Christmas  week.  Local  exchange 
men,  newspaper  men  and  several 
prominent  city  officials  were  guests 
of  the  Universal  Exchange,  and 
Manager  Case  last  week  at  a  spe- 
cial preview  given  at  the  Columbia 
Theatre. 

"  Omar  the  Tentmaker "  was 
given  a  special  preview  by  the  Se- 
attle First  National  Exchange  at 
11  P.  M.  one  evening  last  week  at 
the  Strand  Theatre.  The  picture 
will  be  shown  at  Manager  H.  B. 
Wright's  house,  according  to  pres- 
ent reports,  although  the  exact  play- 
ing dates  have  not  yet  been  an- 
nounced. 

Several  of  the  latest  Educational 
"Graphics"  have  been  booked  by 
the  Jensen-Von  Herberg  Circuit, 
and  have  been  shown  at  the  Lib- 
erty and  Strand  theatres  here. 

Selznick's  latest  produx-tion, 
"  One  Week  of  Love,"  First  Na- 
tional's Buster  Keat.on  comedv. 
"  The  Frozen  North."  and  Gold- 
wyn's  baby  star,  Betty  Ann  Hisle. 
in  person^  constitute  the  triple 
headline  bill  offered  bv  Manager 
H.  B.  Wright,  at  the  S"trand  The- 
atre Christmas  week.  This  pro- 
gram is  sufficient  evidence  that 
every  exchange  gets  a  chance  to 
get  before  the  public  at  the  Jensen- 
Von  Herberg  house. 


Seattle  Slants 

"  Tess  of  the  Storm  Country " 
played  a  three  weeks'  engagement 
at  the  Blue  Mouse  theatre  here  re- 
cently and  broke  all  house  attend- 
ance records  during  the  first  week 
of  its  showing.  A  total  of  126 
shows  were  given  during  the  three 
weeks'  run,  at  a  straight  admis- 
sion price  of  50  cents  at  all  times. 
Loges  were  75  cents  and  children 
20  cents.  "  Tess  "  was  the  first  pic- 
ture to  play  three  weeks  at  the 
Blue  Mouse  since  the  "  Connecticut 
Yankee "  engagement  in  January, 
1922.  Previous  house  attendance 
records  set  by  "  The  Four  Horse- 
men of  the  Apocalypse  "  were  en- 
tirelv  smashed. 


B.  Fox,  publicity  and  exploitation! 
manager  for  John  Danz's  circuit  of 
Seattle  houses,  recently  evolved  the- 
slogan  "  Painless  Prices  "  as  a  sell- 
ing point  for  the  Colonial  theatre 
advertising,  and  has  been  using  it 
in  all  newspapers  and  window  card 
ads.  The  Colonial  recently  re- 
duced its  admission  price  to  10 
cents  at  any  time,  and  the  "  Pain- 
less Prices"  line  in  every  ad  is  a 
reminder  of  the  lower  admission 
fee. 


George  Ol'sene  has  just  been  en- 
gaged by  Manager  Lerov  V.  John- 
son as  organist  at  the  Liberty  the- 
atre, after  several  seasons  at  the 
keyboard  of  organs  in  several  Cali- 
fornia cities.  Mr.  Ol'sene  alter- 
nates with  Ernest  P.  Russell,  also 
a  new  member  of  the  Liberty 
musical  staff. 


The  first  snow  of  the  season  fell 
in  this  city  the  week  of  December 
3  and  in  conjunction  with  a  de- 
cided drop  in  the  temperature,  re- 
sulted in  a  slight  decrease  in  busi- 
ness among  the  motion  picture 
houses.  After  several  disagreeable 
days,  however,  the  extreme  bad 
weather  abated  and  theatre  attend- 
ance returned  practically  to  normal. 


Mrs.  I.  A.  Winkler,  one  of  the 
two  women  exhibitors  in  this  city, 
who  owns  and  operates  the  Yesler 
theatre,  one  of  the  neighborhood 
houses,  recently  announced  her 
consolidation  with  W.  T.  McLaren, 
owner  and  manager  of  the  Home 
theatre,  another  theatre  in  one  of 
the  residential  districts.  Mrs.  Wink- 
ler recently  broke  all  her  attend- 
ance records  at  the  Yesler  during 
a  three-day  engagement  of 
"  School  Davs." 


"  Shadows,"  the  second  ryS  the 
Al  Lichtman  production^  to  be 
shown  in  Seattle,  was  booked  for 
the  Coliseum  theatre  for  the  week 
of  January  20  '0y  Manager  Frank 
Steffy.  Gc'idwyn's  production  of 
"  The  Christian  "  is  another  feature 
announced  by  Mr.  Steffy  for  early 
sbowing  at  the  Coliseum. 


John  Hamrick,  president  of  the 
Blue  Mouse  circuit,  has  left- the  city 
for  Astoria  again,  where  he  wil? 
get  work  started  on  the  new  Blue 
Mouse  theatre,  to  replace  the  house 
burned  to  the  ground  in  the  recent 
$20,000,000  fire  that  destroyed  the 
business  district  of  the  city.  In 
the  meantime,  Mr.  Hamrick  has 
leased  the  second  floor  of  the  Lovelt 
Garage,  the  only  building  left 
standing  after  the  blaze,  and  has 
constructed    a    temporary  theatre 


S4 


Motion  Picture  News 


House,  Effingham,  111.,  were  seen 
at  First  National. 

Joe  Hewitt  of  the  Opera  House, 
Robinson,  111.,  was  host  to  Barney 
Rosenthal,  resident  manager  for 
Universal  in  St.  Louis,  a  few  days 
ago.  About  eighteen  years  ago, 
when  the  General  Film  Corpora- 
tion was  operating,  they  worked 
together  in  the  Chicago  exchange. 
Later  they  drifted  apart,  Hewitt 
eventually  becoming  an  exhibitor. 
They  hadn't  met  for  ten  years  until 
Barney  visited  Robinson  to  call  on 
his  old  pal  and  witness  the  show- 
ing of  "  The  Storm  "  in  his  theatre. 

An  official  War  Department  pic- 
ture, showing  the  American  Expe- 
ditionary Forces  in  action,  was 
booked  for  showing  at  the  Per- 
shing Theatre  December  20,  21  and 
23  for  the  benefit  of  needy  veter- 
ans. Fred  W.  Stockton  Post, 
American  Legion,  were  sponsors 
for  the  show. 

The  Opera  House,  Newton,  Ill- 
has  been  reopened  to  play  road 
shows.  J.  Shepp,  a  local  banker, 
has  leased  the  house. 

Visitors  from  out-of-town  points 
were:  Elmer  Brient,  Illinois  and 
Grand  Theatre.  Centralia,  111.: 
James  Lowry,  Highland,  111. ;  John 
Pratt,  Fulton,  Mo.;  James  Luttrell. 
Majestic,  Jacksonville,  111.:  A.  C. 
Norwein,  Bonne  Terre  Amusement 
Company,  Bon  Terre,  Mo.,  and 
John  Reese,  Wellsville,  Mo.  Reese 
is  a  member  of  the  Missouri  legis- 
lature and  came  in  to  fix  his  pro- 
grams in  advance  so  he  will  not 
have  to  worry  about  these  detail? 
in  the  state  capital. 


Elmer  Brient,  who  recently  took 
charge  of  the  Illinois  and  Grand 
theatres,  Centralia,  111.,  controlled  by 
the  Hall  Amusement  Company,  was 
in  town  during  the  week  arrang 
ing  his  winter  programs.  Brient 
formerly  was  manager  for  Asso- 
ciated Exhibitors  and  prior  to  that 
Robertson-Cole  in  St.  Louis. 


F.  L.  Cornwell,  owner  of  the  Del 
Monte  theatre,  is  said  to  be  threat- 
ened with  a  nervous  breakdown  be- 
cause of  overwork.  His  physician 
has  advised  a  rest.  He  has  certainly 
been  making  things  hum  at  the  big 
Delmar  boulevard  house  since  tak- 
ing it  over. 

Mr.  Exhibitor:  Don't  take  it  for 
granted  that  every  chap  with  an 
inspector's  badge  is  an  inspector. 
Not  always. 

Several  days  ago  a  party  asked 
the  Frank  Adams  Stamp  and  Seal 
Company  in  St.  Louis  to  make  him 
two  badges.  Badge  No.  1  was  to 
read:  "Inspector  of  Buildings,  City 
of  St.  Louis"  and  No.  2;  "Asst. 
U.  R.  Co.  No.  122,  Foreman." 
When  he  called  for  his  badges  the 
police  were  there  to  greet  him.  He 
told  the  Central  District  captain 
that  the  badges  were  intended  to 
obtain  free  movie  shows  and  free 
rides  on  street  cars. 

Mrs.  Sidney  Drew  in  "  Predesti- 
nation "  is  appearing  at  the  Or- 
pheum  theatre  this  week. 

Fred  G.  Sliter,  of  the  home  of- 
fice organization  of  Associated  First 
National,  called  on  Manager  Harry 
Weiss  last  week. 


Washington  Snapshots 

When  Sidney  Cohen  of  the  M 
P.  T.  O.  A.  was  in  Washington 
recently,  in  addition  to  calling  and 
lodging  complaints  against  the 
"  Music  Trust "  with  Attorney- 
General  Daugherty  and  the  Fed- 
eral Trade  Commission,  he  visited 
Capitol  Hill  and  saw  Chairman 
Florian  Lampert  of  the  House 
Patent  and  Copyright  Committee, 
who  assured  him  that  a  hearing  on 
the  music  royalty  clause  of  the 
patent  law  and  proposed  amend- 
ments would  be  granted  in  Janu- 
ary if  that  were  convenient.  Rep- 
resentative Lampert  is  understood 
to  feel  that  the  present  custom  of 
"Tin  Pan  Alley"  is  unjust  in  the 
matter  of  assessments  against  thea- 
tre owners. 


The  Citizens  Association  of 
Georgetown,  the  oldest  section  of 
Washington,  last  week  passed  a 
resolution  authorizing  the  appoint- 
ment of  a  committee  to  induce 
"  some  motion  picture  theatre  in- 
terest to  establish  a  '  movie  palace  ' 
in  Georgetown." 

Dr.  Oscar  A.  M.  McKimmie, 
father  of  Wyatt  C.  McKimmie, 
who  lost  his  life  in  the  Knicker- 
bocker accident,  on  January  28 
last,  asked  the  Probate  Court  for 
letters  of  administration  on  his 
son's  estate  this  week.  This  means 
another  suit  for  damages  against 
the  Knickerbocker  corporation. 


Edwin  S.  Hege,  new  president 
of  the  Kalorama  Citizens  Associa- 
tion, when  installed  this  week, 
brought  up  the  matter  of  inade- 
quate congressional  appropriations 
and  insufficient  personnel  for  the 
building  inspector's  office  of  the 
District  (city)  government.  Presi- 
dent Harding  is  to  be  told  person- 
ally of  the  stand  of  the  associa- 
tion and  the  need  as  shown  in  the 
Knickerbocker  disaster. 

Local  theatres  had  a  very  fes- 
tive appearance  Saturday  after- 
noon and  evening  as  the  evergreens 
and  other  shrubs  greeted  the 
patrons.  The  pre-holiday  week  is 
always  considered  the  dullest  slack- 
week  in  the  year,  and  yet  no  very 
perceptible  falling  off  was  notice- 
able in  the  evenings.  No  doubt 
the  last  minute  gift  buyers  decided 
to  rest  at  the  movies,  as  is  their 
wont  on  other  Saturday  evenings. 
The  Columbia  announces  the  sec- 
ond week  of  the  Laurette  Taylor 
"  Peg  o'  My  Heart  "  following,  com- 
mencing Sunday,  December  24 
Loew's  Palace  has  a  splendid 
blending  of  wreaths,  small  ever- 
green trees  and  hedge  shrubbery. 
The  Rialto  has  wreaths,  boxed 
hedges  and  streamers,  all  giving  a 
hospitable,  cozy  and  homey  effect 
to  the  patron.  Comedy  held  the 
boards  at  the  Rialto  the  past  week 
in  "  Brothers  Under  the  Skin," 
while  the  more  serious  picture, 
"  My  Friend  the  Devil,"  was  the 
Fox  picture  at  the  Metropolitan. 
Starting  Sunday  the  pendulum 
swings  "  The  Hottentot "  and  a 
subsidiary  comedy  to  the  Metro- 
politan, while  a  semi-serio-tragic 
piece,  "  Heroes  of  the  Street.-'  with 
Wesley  Barry,  Freckles,  is  the  Ri- 
alto holiday  bill. 


Dale  Henshaw,  Second  National 
Pictures,  was  another  caller  of  last 
week.  He  consulted  the  managers 
of  several  independent  exchansrt"; 


Crandall  neighborhood  theatre 
Christmas  parties  were  made  in- 
teresting to  the  children  patrons  by 


the  distribution  of  two  ions  of 
candy,  8,000  horns  and  8,000  tick- 
tacks  for  the  boys,  with  other 
toys  for  the  feminine  contingent. 


A  feature  of  the  Saturday 
evening  performance  at  the  Rialto, 
Tom  Moore's  theatre,  was  the  pres- 
entation to  Director  Wild  of  a 
beautiful  gold  chimes  clock  that 
strikes  every  quarter  hour.  This 
clock,  the  gift  of  the  famous  Rialto 
Symphony  orchestra,  visibly  af- 
fected the  popular  George. 

At  the  December  board  meeting 
of  the  Crandall  corporation  A.  E. 
Beitzel  presented  his  resignation  as 
vice-president,  which  position  he 
has  held  continuously  since  the  in- 
corporation, and  was  elected  sec- 
retary-treasurer. Captain  C.  C. 
Calhoun  was  made  vice-president. 
Since  the  resignation  of  Colonel 
Barry  Bulkeley  there  had  been  a 
vacancy  in  the  secretaryship.  Di- 
rectors at  the  meeting  were  Harry 
M.  Crandall,  William  Henry  White, 
Howe  Totten,  Augustus  Gum- 
pert,  Captain  C.  C.  Calhoun.  A.  E. 
Beitzel,  Joseph  P.  Morgan.  Fritz 
D.  Hoffman  and  Nelson  Bell. 


Florida  Flashes 

J.  E.  Sparks,  of  Jacksonville, 
head  of  the  Lynch  Enterprises  in 
Florida,  was  a  visitor  in  Tampa 
last  week.  Mr.  Sparks  was  ac- 
companied by  Jesse  Clark,  who  is 
manager  of  their  Palace  Theatre 
in  Jacksonville. 


Ground  was  broken  last  week  for 
the  new  theatre  which  is  to  be  built 
by  the  Milane  Amusement  Co.  in 
Sanford.  The  occasion  was  ob- 
served with  fitting  ceremonies.  The 
154th  Infantry  Florida  National 
Guard  Band  entertained  with  sev- 
eral numbers,  and  speeches  were 
made  by  several  of  the  prominent 
men  of  the  city 

C.  D.  Cooley,  manager  of  the 
Strand  Theatre,  of  Tampa,  made 
-all  arrangements  to  give  the  poor 
children  of  the  city  a  real  treat  on 
Christmas  morning.  He  booked 
some  special  children  films,  ar- 
ranged for  a  big  tree  and  was 
going  to  give  every  child  who  at- 
tended a  present.  He  found  that 
the  Salvation  Army  and  the  Chil- 
dren's Home  were  both  preparing 
for  about  the  same  stunt,  with  the 
execution  of  the  pictures,  so  he  de- 
cided to  call  off  his  show  and  to 
make  a  good  contribution  to  their 
funds.  In  addition  to  the  personal 
contribution,  he  had  announce- 
ments made  in  his  theatres  and  col- 
lections taken  up  amongst  the  au- 
diences, which  was  the  means  of 
turning  in  a  very  tidv  sum  to  the 
Empty  Stocking  Fund. 


Paul  Gilmore  has  completed  a 
tour  of  the  state  in  the  interest  of 
an  advertising  film  he  is  eroing  to 
make.  The  title  of  the  nicture.  he 
announces,  will  be  "  The  Sales- 
man." It  will  be  an  industrial  pic- 
ture, with  scenes  of  the  industries 
and  beauty  spots  of  the  different 
cities  who  contribute  to  the  mak- 
ing of  the  film 

Detroit  Close-Ups 

The  individual  members  of  the 
M.  P.  T.  O.  of  Michigan  are 
whole-hearted! v  backing  their  or- 
ganization in  its  fight  of  what  is 
r-laimed  are  unfair  selling  methods 
by  producers 


A  list  of  the  resolutions  was  pub- 
lished in  the  News  of  December  16, 
1922. 

To  date  one  hundred  and  eleven 
exhibitors  are  reported  to  have  put 
themselves  on  record,  pledging  that 
no  United  Artists  Pictures  will  be 
shown  in  their  houses  until  such 
alleged  practices  are  discontinued 
by  this  particular  distributing  com- 
pany. The  trouble  started  with  the 
sale  of  Douglas  Fairbanks  in 
'^Robin  Hood "  to  the  Shadukiam 
Grotto,  a  fraternal  organization. 
This  organization  is  now  showing 
"  Down  to  the  Sea  in  Ships  "  after 
the  conclusion  of  the  six  weeks' 
run  of  "  Robin  Hood." 

The  Kunsky  Corporation,  which 
controls  three  out  of  five  of  De- 
troit's first-run  houses,  has  nothing 
to  say  on  the  subject.  This  corpo- 
ration is  not  a  member  of  the  M. 
P.  T.  O.  and,  at  present,  has  no 
United  Artists  bookings. 


Eastern  New  York  Briefs 

The  Barcli,  in  Schenectady,  has 

cut  its  admission  prices  and  is  now 
charging  IS,  22  and  25  cents  instead 
of  20  and  30  cents,  as  before.  The 
move  was  brought  about  as  an 
effort  on  the  part  of  J.  J.  Walker, 
owner  of  the  house,  to  offset  the 
drawing  power  of  the  new  State,  a 
Strand  house,  which  outshines  all 
other  theatres  in  Schnectady,  both 
in  size  and  magnificence.  The 
Barcli  has  already  dispensed  with 
its  orchestra  of  five  pieces,  and 
from  now  on,  an  organ  will  provide 
the  music.  A  policy  of  split  weeks, 
two  features  to  the  week,  instead  of 
a  double  feature  running  through- 
out the  week,  will  also  prevail  from 
now  on. 

The  State,  in  Schnectady,  has 
issued  booklets  of  ten  admission 
tickets  at  a  price  slightly  below  the 
regular  cost.  Many  of  these  were 
given  as  gifts  on  Christmas  Day. 


Paul  Alberts,  of  the  Albany,  in 
Schnectady,  paid  a  visit  to  New 
York  last  week. 


The  new  State  theatre,  in 
Schenectady,  announces  split  weeks, 
no  prologues  and  no  printed  pro- 
grams. 


F.  S.  Hopkins,  sales  manager  in 
the  Universal  exchange  at  Albany, 
spent  the  holidays  in  Buffalo. 


Elmer  Crowninshield  opened  up 
a  new  house  in  Watervliet  the  past 
week.  The  theatre  will  be  known 
as  the  Hudson.  "  Turn  to  the 
Right "  was  the  opening  feature. 


According  to  all  reports,  there  is 
a  change  slated  for  the  Palace,  in 
Troy,  in  the  very  near  future.  The 
house  is  owned  by  Battaglia  broth- 
ers, and  was  opened  just  a  year  ago. 
It  has  a  seating  capacity  of  900 
persons  and  cost  about  $130,000. 


Junior  movies  are  again  to  pre- 
vail in  Albany  under  the  auspices 
of  the  Mothers'  Club. 


C.  R.  Halligan,  manager  of  the 
Universal  exchange  in  Albanv,  had 
the  handsomest  exchange  in  the  city 
during  Holiday  Week.  In  one  of 
the  windows  there  was  a  Christmas 
tree  surrounded  by  photographs  of 
Universal  stars. 


January  6 ,  1923 


35 


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Short  Subjects  and  Serials 

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Lillian  Hackett  to  Play 
Opposite  Conley 

LILLIAN  HACKETT, 
well  known  comedienne, 
has  been  signed  by  Jack 
White  to  play  opposite  Lige 
Conley  in  forthcoming  Edu- 
cational -  Mermaid  Comedies. 
Miss  Hackett  has  appeared  in 
several  of  the  Lyons  and 
Moran  Comedies  and  with 
the  .Hallroom  Boys  and  also 
with  the  Fox  Sunshine  Com- 
pany. Her  first  appearance 
as  Lige  Conley's  screen 
sweetheart  will  be  in  "  Hold 
Tight,"  now  nearing  com- 
pletion. 

Boy  Star  Is  Ready  for 
Next  Picture 

Buddy  Messenger,  Century  Com- 
«dy's  new  boy  star,  is  getting 
ready  for  his  next  picture  after  fin- 
ishing "  Boyhood  Days,"  which 
was  directed  by  Harry  Edwards. 

It  is  understood  that  Edwards, 
who  is  in  San  Francisco  on  busi- 
ness, will  direct  the  boy  star  again 
in  a  comedy  of  the  slums.  Until 
his  director  returns,  Buddy  is  ap- 
pearing in  "The  Abysmal  Brute," 
a  Jack  London  story,  for  Uni- 
versal. 

Edith  Grant  will  play  the  role  of 
the  big  sister  of  the  mischievous 
youngster  to  be  depicted  by  Mes- 
senger. Miss  Grant  is  a  new- 
comer to  Century. 

Fox  News  Foreign  Ex- 
pansion Policy 

In  addition  to  its  present  foreign 
editions,  Fox  News  has  just  added 
Cuba  to  the  list.  The  following 
foreign  editions  now  appear  in  Fox 
News :  Japan,  Middle  East,  Can- 
ada, Cuba.  Australia,  South  Ameri- 
ca. Plans  also  are  under  way  to 
extend  this  list  even  further. 

Following  its  policy  of  having  its 
foreign  representatives  become  thor- 
oughly familiar  with  the  American 
idea  of  pictures  and  calling  foreign 
representatives  to  home  office  at 
frequent  intervals,  John  T.  Parker- 
son,  manager  of  Fox  News'  Paris 
office,  accompanied  by  staff  camera- 
man. L.  Maes,  has  been  studying 
conditions  at  the  home  office  for 
the  past  two  months. 

One  of  Parkerson's  most  able 
cameramen,  Frederici  Gino,  of 
Rome.  Italy,  was  able  to  put  over 
one  of  the  biggest  beats  of  the  year 
in  securing  the  only  pictures  ever 
taken  of  his  Holiness  Pope  Pius  XI 
saving   mass   inside    the  Vatican. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


Two  Reelers  Lead  Pathe' s 

"Dig  Up"  and  "Under  Suspicion" 
Head    Rel  eases    for   January  7 


List 


TWO  standard  two-reel  features 
are  prominent  in  Pathe's  list 
of  nine  releases  announced  for 
January  7.  They  are  the  comedy. 
"  Dig  Up,"  starring  Snub  Pollard, 
with^  Marie  Mosquini,  and  "  Un- 
der Suspicion,"  of  the  Range  Rider 
Series,  presenting  Leo  Maloney 
with  a  strong  cast.  The  list  in- 
cludes Pathe  News  Xos.  4  and  5, 
and  "  Topics  of  the  Day  "  No.  1. 

In  the  Pollard  two-reeler  the 
tile',  "  Dig  Up,'  refers  to  collecting 
the  rent  in  a  tough  neighborhood, 
where  "  Butch  "  McKill  maims  or 
murders  collectors  on  sight.  The 
newspapers  are  full  of  it,  and 
"Butch's "  sitting-room  walls  are 
decorated  with  accounts  of  his 
bloody  deeds.  The  hero — "  an 
average  young  man " — who  is  in 
love  with  the  landlord's  daughter, 
volunteers  as  a  collector.  "  Butch" 
gloats  over  what  he  will  do  to  the 
new  collector,  and  a  lot  of  it 
happens. 

Leo  Maloney,  in  "  Under  Suspi- 
cion," is  a  Texas  Ranger  disguised 
as  a  ranch  hand  seeking  to  solve 
the  mystery  of  "  dope  "  smuggling 
activity.  Just  as  the  hero  discovers 
the  contraband  cached  under  the 
floor  of  the  bunk  house,  and  re- 
alizes that  even  the  rancher's 
accused  of  being  the  smuggler,  one 
smugglers  make  haste  to  carry 
their  stuff  to  safer  quarters.  In 


the  thick  of  the  ensuing  fight  the 
hero — being  without  his  badge — is 
accused  of  being  the  smuggler,  one 
of  the  gang  posing  as  a  Ranger. 
There  is  a  getaway,  a  running 
fight,  the  arrival  of  the  Ranger 
chief  and  his  men — and  final  tri- 
umph for  the  hero  and  his  love 
affair. 

The  Paul  Parrott  one-reel  com- 
edy of  this  program  is  called 
"  Watch  Your  Wife."  As  the  hero 
does  his  sleuthing  at  night  time 
equipped  with  much  apparatus,  in- 
cluding camera  and  flash-light 
powder,  the  astonishment  he  pro- 
duces in  a  set  of  respectable  ten- 
ants is  only  equaled  by  the  comic 
disasters  he  brings  upon  himself. 

The  Harold  Lloyd  one-reel  com- 
edy, "The  Dutiful  Dub,"  is  re- 
issued in  this  list. 

The  Pathe  serial,  "  Speed,"  with 
Charles  Hutchison,  reaches  its 
twelfth  episode. 

In  the  Aesop's  Film  Fable,  called 
"  The  Frog  and  the  Catfish,"  a 
spirited  animated  cartoon  plot  is 
enacted  beneath  the  waves,  in 
which  the  frog  becomes  a  great 
hero. 

Pathe  Review  No.  1  presents  an- 
other effective  "  living  painting " 
called  "  The  Sea  Rovers."  Hy 
Mayer  Capitol  Travelaughs  show 
apparent  miracles  of  humor  per- 
formed with  "Faces." 


Universal  Completes  New  Serial 

"The  Social  Buccaneer"  with  Jack 
Mulhall  as  Star  is  January  Release 


ANOTHER  of  those  fact-thrill 
combinations  in  the  chapter 
play  line  for  which  Robert  F.  Hill 
is  noted  as  a  director  has  been  fin- 
ished at  Universal  City. 

Jack  Mulhall  is  the  star  of 
"  The  Social  Buccaneer,"  a  ro- 
mantic serial  based  on  the  novel  of 
the  same  name  by  Frederic  Isham, 
laid  chiefly  in  New  York  and  an 
imaginary  kingdom  in  central 
Europe.  The  original  novel  has 
been  very  popular  and  the  screen 
adaptation,  broadening  and  length- 
ening the  plot  to  the  proportions  of 
a  twenty-reel  story,  oromises  to  be 
one  of  the  most  successful  contin- 
ued features  of  the  day.  Hill  pre- 
viously directed  such  moneymakers 
as  "  Tarzan,"  "  Robinson  Crusoe  " 
and  "The  Radio  King." 

The  serial  scenario  department 
at  Universal  City,  under  _  Robert 
Dillon,  famous  for  its  historical 
chapter  plays  and  educational  sub- 
jects, prepared  the  screen  story. 
Anthony  Goldeway  and  Frank- 
Howard  Clark  wrote  the  con- 
tinuity. 

Margaret  Livingston  appears  op- 
posite  Mulhall.  while  Robert  An- 


derson, well  remembered  for  his 
work  in  "  The  Heart  of  Human- 
ity "  and  other  big  productions,  has 
the  role  of  the  hero's  chum.  Sidney 
Bracy,  Fontaine  LaRue,  Percy 
Pembroke,  Tote  DuCrow.  Wade 
Boteler,  Lucille  Ricksen  and  other 
players  of  feature  class  handle 
supporting  roles. 

The  Social  Buccaneer "  is  said 
by  Universal  officials  to  be  one  of 
the  big  best  class  chapter  plays  ever 
made.  It  is  said  to  be  well  in  keep- 
ing with  the  society  atmosphere  of 
Isham's  story,  which  deals  with  the 
struggles  of  a  young  New  York 
clubman  to  aid  the  Princess  of  a 
little  European  kingdom  threat- 
ened by  financial  ruin  and  usurp- 
ers' plots. 

It  will  be  released  late  in  Jan- 
uary. 

"Hurry  Up"on  Program 
of  N.  Y.  Rivoli 

"  Hurry  Up,"  an  Educational 
Cameo  Comedv  with  Jimmie  Adams 
and  Virginia  Vance,  is  on  the  pro- 
gram at  the  Rivoli  theatre.  New 
York,  for  Christmas  week. 


Baby  Peggy  Queen  at 
Xmas  Benefit 

BABY  PEGGY  was  queen 
of  a  gorgeous  Christ- 
mas benefit  given  by 
two  of  the  largest  amalga- 
mated clube  in  California, 
namely  the  Council  and  the 
Community  clubs  which  was 
held  December  15th  at  the 
Hotel  Alexandria,  Los  An- 
geles. Fred  Niblo  and  his 
wife,  Enid  Bennett,  opened 
the  show  as  king  and  queen, 
and  after  the  opening  the 
honors  went  to  Baby  Peggy 
and  Jackie  Coogan  as  king 
as  king  and  queen. 

Another  appearance  of 
Baby  Peggy  was  at  the  Chil- 
dren's Hospital  on  December 
12th  where  the  little  Century 
starlet  gladdened  the  hearts 
of  many  kiddies.  In  addi- 
tion she  took  prominent  part 
in  the  Los  Angeles  Examiner 
Chrismas  Fund  benefit  and 
the  Business  Women's  ben- 
efit. Several  other  dates  are 
pending  for  Peggy. 


New  Effects  in  Bray 
Comedies — Hodkinson 

It  is  said  that  some  highly  ingen- 
ious effects  never  before  seen  on 
the  screen  are  introduced  in  the  new 
Bray  Comedies,  released  by  the  W. 
YV.  Hodkinson  Corporation.  All 
the  Bray  Comedies  are  played  by  a 
combination  of  living  actors  and 
drawings.  In  addition  to  the  four 
living  characters,  or  five,  if  you 
count  Trilby,  the  studio  cat,  which 
has  an  important  part,  there  are  no 
fewer  than  three  thousand  anima- 
tions of  the  creatures  of  the  art  de- 
partment in  a  single  reel.  The  new 
apparatus  by  which  the  effects  are 
produced  is  a  carefully  guarded  se- 
cret of  Bray  Productions.  Its  pos- 
sibilities in  wierd  and  startling  ef- 
fects are  said  to  be  limitless. 


Bruce  Editing  Scenic 
Shots  of  Northwest 

Robert  C.  Bruce,  creator  of 
Wilderness  Tales  for  Educational, 
is  busy  cutting  and  editing  the 
thousands  of  feet  of  film  taken  dur- 
ing his  recent  sojourn  in  the  wilder- 
ness country  of  the  Pacific  North- 
west and  along  the  less  inhabited 
portions  of  the  Pacific  Coast. 

Mr.  Bruce  covered  over  nine 
thousand  miles  in  securing  the 
material  for  this  Aeries  of  subjects. 
The  series  will  comprise  sea  and 
shore  views  and  scenic  dramas 
taken  in  the  heart  of  the  Oregon 
ana  Washington  mountains  and 
lake  countrv. 


So 


Motion  Picture  News 


Al  St.  John  Comedy 
Given  New  Title 


it 


'OUNG  AND  DUMB' 


has  been  selected  to 
replace  "  The  Bride- 
groom "  as  the  title  of  the 
forthcoming  Al  St.  John  spe- 
cial two-reel  fun-maker,  ac- 
cording to  announcement  by 
Fox  Film  Corporation.  The 
comedy  promises  to  be  one 
of  the  best  bits  of  humor  the 
versatile  comedian  has  ever 
injected  into  his  long  series 
of  successes.  

San  Francisco  Theatres 
Feature  Educationals 

Managers  of  San  Francisco's 
leading  theatres  were  quick  to 
grasp  the  exploitation  possibilities 
of  National  Educational  Week  and 
featured  the  educational  portions 
of  their  programs. 

The  San  Francisco  branch  of 
Educational  Film  Exchanges  co- 
operated with  the  theatres  in  ar- 
ranging suitable  programs  for  the 
week,  with  the  result  that  a  number 
of  theatres,  including  six  of  the 
most  representative  first-run  houses 
in  the  city,  established  a  National 
Education  Week  link-up. 

The  California  theatre,  the  Tivoli. 
Strand,  Granada,  Imperial  and 
Warfield,  all  downtown  houses, 
booked  Educational  short  subjects 
for  this  week,  the  California  and 
Granada  featuring  the  comedy  and 
educational  subjects  on  their  twen- 
ty-four sheets  and  in  their  marquee 

Vitagraph  Releases  a 
Novelty  Short 

"  Dwellers  of  the  Deep,"  the  Ur- 
ban Popular  Classic  released  by 
Vitagraph,  shows  the  rare  speci- 
mens that  inhabit  the  Aquarium, 
once  Castle  Garden,  at  the  Bat- 
tery in  New  York  City.  The  short 
feature  shows  the  strange  life  of 
the  deep,  from  the  sea  lions  to  the 
globe  fish. 

For  the  first  time  in  the  history 
of  the  New  York  Zoological  So- 
ciety a  baby  sea  lion  has  been  suc- 
cessfully photographed  in  motion 
pictures.  This  baby  lived  only  24 
hours  and  because  sea  lions  must 
learn  to  swim  and  this  one  never 
had  a  chance  he  was  named  "  Vol- 
stead the  Dry."  Children  will  find 
this  Urban  of  particular  joy,  for 
it  will  bring  to  thousands  to  whom 
the  sea  is  unknown  a  glimpse  of 
the  strange  world. 


Contents  of  the  News  Weeklies 

Many  Attractive  Features  Mark  Num- 
bers Available  for  Holiday  Season 


Pathe  News  No.  102: — Dublin,  Ire- 
land, Irish  Free  State  has  official  birth; 
New  York  City,  Gates  of  Giftland  open 
wide  Shopping  center  of  the  world's  larg- 
est shopping  city  swarms  with  an  endless 
procession  of  purchasers  of  holiday 
gifts;  Madera,  Cal.,  Auto  speed-king  is 
now  "  on  the  inside  looking  out,"  Ralph 
de  Palma  is  serving  a  10-day  sentence  in 
local  jail  for  speeding;  Moscow,  Russia, 
Soviet  Russia  developing  motive  power 
to  run  wheels  of  industry;  White  Sul- 
phur Springs,  Ku  Klux  Klan  is  one  of 
the  chief  problems  discussed  by  the  state 
executives;  Seoul,  Korea,  Korea's  ad- 
vance in  mental  and  physical  education, 
sponsored  by  American  societies,  has 
been  remarkable;  Washington,  D.  C, 
Will  America  intervene  in  European  af- 
fairs? President  calls  a  meeting  of 
Cabinet  to  confer  on  German  repara- 
tions; Christiania,  Norway,  Winter  sports 
season  in  Norway  is  on  in  full  swing. 


Pennsylvania;  Rye,  N.  Y.,  Gene  Sarazen, 
golf  champion;  New  York,  Prince  Ge- 
lasio  Caetani,  Italy's  new  ambassador  to 
the  U.  S. ;  Washington,  Walter  Reed 
Hospital;  New  York,  Little  Grown-Ups 
Awe  Politicians;  Paris,  Ladies  with 
Plaster  Domes  Set  Styles;  St.  Louis, 
"  Smoke  Eaters"  of  '49  in  action  again; 
Point  Arena,  Cal.,  British  freighter 
"  Orteric,"  a  total  loss  after  striking 
Fish  Rock  in  fog;  Portsmouth,  N.  H., 
Splendid  bridge  project  finished. 


Pathe  News  No.  103: — Vallenar,  Chile, 
600  killed  in  Chile  earthquake,  great 
catastrophe  which  devastated  towns 
along  the  Chilean  coast;  Point  Arena, 
Cal.,  British  steamer  "  Orteric  "  runs 
ashore  on  picturesque  coast  which  has 
been  a  graveyard  for  many  ships;  Ocala, 
Fla.,  An  early  season  for  winter  vacation- 
ists in  South;  In  the  Limelight,  Fascisti 
Government  sends  ambassador  to  U.  S. 
— Prince  Gelasio  Caetani  comes  here  as 
Italy's  new  diplomatic  envoy ;  Madrid, 
Spain,  European  ruler  entertains  Asiatic 
royalty,  King  Alfonso  welcomes  Ahmed 
Mirza,  Shah  of  Persia,  to  Spanish 
capital;  New  York  City,  Measure  their 
height  in  inches !  Little  big  folk  who 
make  a  living  of  being  tiny  pay  visit  to 
Aldermanic  President  Hulbert;  Through 
Thrace,  Turks  drive  Greeks  out  of 
Thrace. 

Kinograms,  No.  2208  : — Washington, 
D.  C,  Cabinet  meets  in  Europeon  crisis; 
Oakland,  Cal.,  Famous  warship  reduced 
to  junk;  San  Francisco,  Ship  capsizes 
after  collision ;  Boston,  Dr.  Amy  Kauk- 
enen,  Mayor  of  Fairport,  O.,  doesn't  look 
a  bit  like  the  usual  mayor;  London, 
Eng.,  Sure  sign  of  cold  weather  in  Eng- 
land is  gathering  of  sea-birds  on  banks 
of  Thames;  Washington,  D.  C,  IS  Men 
on  a  Dead  Man's  Chest,  but — Washing- 
ton, D.  C,  Pick  site  of  great  memorial 
bridge;  Atlanta,  Ga.,  Vast  memorial 
(Confederate)  started;  New  York,  Mc- 
Cormack  sails  for  Europe  again ;  Per- 
sonalities in  the  News,  Madera,  Cal., 
Ralph  de  Palma,  auto  racer,  ends  ten 
days  in  jail  after  arrest  for  doing  71 
miles  an  hour  on  the  road;  New  York, 
Fifth  Avenue  Gives  Itself  a  Present; 
Chicago,  Parachute  Races  Airplane  to 
Earth. 


International  News,  No.  101: — As- 
toria, Ore.,  Armed  guards  bar  looters 
from  fire  ruined  city,  Uncle  Sam's  men 
patrol  amid  vast  desolation  caused  by 
$15,000,000  blaze;  Yellowstone  Park, 
Giant  plows  battle  season's  first  blizzard; 
San  Francisco,  Cal.,  Capsized  vessel 
towed  175  miles;  In  the  Public  Eye 
Marshal  Pilsudski  assumes  role  as  dic- 
tator of  Poland,  following  assassination 
of  President;  Warsaw,  Poland,  The  Mar- 
shal praying  for  the  welfare  of  Poland; 
Tokyo,  Japan,  Star  Geisha  dancers  dis- 
play native  art;  Gloucester,  Mass.,  Early 
winter  storms  keep  Coast  Guard  busy; 
New  York  City,  New  York's  subway  jam 
breaking  all  records. 


Fox  News,  Vol.  4,  No.  21: — Buenos 
Aires,  S.  A.,  Nations  honored  in  great 
public  demonstration;  New  York  City, 
U.  S.  naval  commission  sails  for  Rio  de 
Janeiro;  Washington,  D.  C,  James 
Couzens,  newly  appointed  U.  S.  Senator 
from  Michigan;  Honolulu,  T.  H.,  Gov- 
ernment reclaims  vast  marshes;  Vienna, 
Austria,  Modistes  exhibit  beautiful  fash- 
ions and  costumes;  Philadelphia,  Pa., 
City  greets  ex-premier  Clemenceau; 
Columbus,  O.,  Champions  of  boys'  and 
girls'  farm  clubs  are  selected;  Chicago, 
111.,  Gen.  Pershing  visits  "  buddies "  at 
speedway  hospital;  San  Antonio,  Tex., 
Firemen  in  spectacular  public  drill; 
Stockholm,  Sweden,  Cross-country  club 
holds  annual  hunt;  Dallas,  Texas, 
Turkey  makes  last  grand  parade  before 
holidays;  Manchester,  N.  H.,  Winter 
sports  follow  season's  first  heavy  snow; 
Los  Angeles,  Cal.,  Jimmy  Murphy  wins 
250-mile  auto  classics;  Newsettes. 


Kinograms,  No.  2209: — New  York, 
Schooner  "  Rosa  Ferlita  "  arrives  in  tow 
after  fighting  wild  storms  for  weeks; 
Personalities  in  the  News,  New  York, 
Princess  Anastasia,  formerly  Mrs.  Wm. 
B.  Leeds,  and  her  husband ;  Ivor  No- 
vello,  Britain's  leading  movie  star,  and 
composer  of  "  Keep  the  Home  Fires 
Burning  "  here  to  act  for  D.  W.  Griffith  ; 
Washington,  Senator  David  A.  Reed  of 


Fox  News,  Vol.  4,  No.  23  : — Washing- 
ton, D.  C,  President  calls  special  con- 
ference on  foreign  and  domestic  affairs; 
St.  Cloud,  France,  Women's  athletic 
clubs  hold  2-mile  cross-country  race; 
Frankfort,  Maine,  Christmas  trees  are 
rushed  to  city  markets;  San  Francisco, 
Cal.,  Steamer  Svea  turns  turtle  500  miles 
out  at  sea;  New  York  City,  New  traffic 
tower  unveiled  at  5th  Avenue  and  Forty- 
Second  Street;  Altoona,  Pa.,  $200,000 
fire  sweeps  Juniata  district;  Walla-Walla, 
Marcus  Whiteman's  memory  honored; 
Chattanooga,  Tenn.,  Marguerite  Martin 
wins  national  health  contest  at  Chicago ; 
Cairo,  Egypt,  Egyptian  marriage  at- 
tracts great  crowds;  London,  England, 
Street  hawkers  exhibit  odd  holiday  wares; 
Los  Angeles,  Cal.,  WhitUing  artist  mod- 
els ancient  ships;  Flensbourg,  Germany. 
First  pictures  of  Teutonic  sea  "  power  " 
as  it  is  today;  Newsettes. 


Asia's  "Hermit  King- 
dom" in  Pathe  News 

EVENTS  in  Korea,  Asia's 
"  Hermit  Kingdom,"  are 
reported  on  the  motion 
picture  screen  for  the  first 
time  in  Pathe  News  No.  102, 
now  current.  Heretofore  cam- 
eramen have  not  been  wel- 
comed in  that  country,  but 
the  knowledge  that  the  Kore- 
ans were  making  significant 
advances  in  mental  and  phys- 
ical education  along  modern 
civilized  lines  tempted  a 
Pathe  News  man  to  make  a 
fresh  attempt,  by  way  of 
Japan,  and  it  succeeded. 


All- Comedy  Approved  J 
in  Ohio  House 

Frank  Murphy,  manager  of  the 
Murphy  Theatre,  Wilmington, 
Ohio,  recently  staged  a  novel  all- 
comedy  bill,  consisting  of  four  ex- 
cellent comedies.  The  subjects 
chosen  for  the  program  of  the 
three-day  run  were  "  The  Electric 
House,"  with  Buster  Keaton; 
"  The  Steeplechaser,"  a  Mermaid 
Comedy,  with  Lige  Conley  and 
Jimmie  Adams ;  "  The  Agent,"  with 
Larry  Semon,  and  Lloyd  Hamilton 
in  "  The  Speeder,"  the  first  of  his 
new  Educational-Hamilton  Come- 
dies. 

Mr.  Murphy  was  delighted  with 
the  success  of  his  novel  bill  and 
was  the  recipient  of  many  congrat- 
ulations from  the  patrons  of  his 
beautiful  theatre  for  giving  them 
the  opportunity  of  seeing  such  fine 
comedies. 


Canada  Booking  Short 
Subject  Programs 

Eager  to  duplicate  the  success  of 
the  Cum-Bac  Theatre,  of  Toronto, 
which  broke  house  records  during 
a  three-day  run  of  an  All  Educa- 
tional Short  Subject  program, 
other  theatres  in  Canada  are  rap- 
idly booking  Short  Subject  pro- 
grams, according  to  word  from  the 
Educational  office. 

The  Regent  Theatre,  Bridge- 
burg,  is  installing  the  All-Short 
Subject  Program  as  a  weekly  fea- 
ture, and  has  booked  fifteen  such 
programs  from  the  Toronto  Edu- 
cational Exchange. 

Special  Short  Subject  programs 
have  also  been  booked  to  the  Won- 
derland Theatre,  Acton,  and  the 
Rex  Theatre,  Georgetown. 


IERB0GRAPHI 


TRADE  MARK  REG  U  S  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  146     St.,      New  York  City 


— 


January  6 ,  1923 


87 


Production -Distribution  Activities 


Big  New  York  Circuits 
Book  Lichtman  Output 

THE  next  group  of  seven 
pictures  to  be  made  by 
Preferred  and  released 
through  the  Al  Lichtman 
Corporation  has  been  booked 
by  the  Keith,  Moss  and  Proc- 
tor circuits  in  Greater  New 
York.  The  contract  becomes 
effective  with  "  Thorns  and 
Orange  Blossoms,"  the  third 
releases  and  includes  the  fol- 
lowing: "The  Hero,"  "Are 
You  a  Failure?  "  "  Poor  Men's 
Wives,"  "The  Girl  Who 
Come  Back,"  April  Show- 
ers "  and  "  Mothers-in-Law." 

The  contract  was  closed 
with  B.  S.  Moss  by  Al  Licht- 
man and  Sam  Zierler,  who 
handles  the  distribution  of  the 
Al  Lichtman  product  in  New 
York.  "  Rich  Men's  Wives," 
the  first  release,  and 
"  Shadows,"  the  second,  have 
both  been  booked  by  the  Met- 
ropolitan Loew  circuit.  "Shad- 
ows "  starts  its  run  at  the 
State  in  New  York  and  the 
Metropolitan  in  Brooklyn 
jointly  on  New  Year's  Day 
and  then  plays  over  the  cir- 
cuit generally  on  the  follow- 
ing week. 


"Only  a  Shopgirl"  Goes 
Big  Pre-Xmas  Week 

The  Lande  Film  Distributing 
Company  booked  the  C.  B.  C.  re- 
lease, "  Only  A  Shopgirl,"  with  the 
Allen  theatre,  Akron,  Ohio,  for  the 
week  starting  December  17,  the  pre- 
Christmas  week  and  considered  the 
most  unfavorable  week  of  the  year 
in  point  of  attendance  at  the  mo- 
tion picture  houses.  The  C.  B.  C. 
home  office  in  New  York  quotes  the 
following  wire  from  the  Allen  on 
the  business  done : 

"'Only  A  Shopgirl'  opened  up 
today  to  big  business.  Turned  them 
away  in  spite  of  big  snowstorm. 
Wonderful  business. 

(Signed)    "A.  T.  Simmons, 


Six  for  First  National  Release 

"The  Dangerous  Age"  Starts  Sched- 
ule on  Way  for  ihe  New  Year 


Burr  Pictures  Awarded 
High  Honors 

Signal  honor  was  awarded  C. 
C.  Burr,  president  of  Mastodon 
Films,  Inc.,  last  week,  when  his 
picture,  "  I  Am  the  Law,"  received 
the  highest  rating  among  pictures 
produced  for  the  state  rights  field 
last  season  in  a  compilation  of 
averages  culled  from  exhibitors' 
reports  and  printed  in  Motion 
Picture  News.  "  I  Am  the  Law  " 
received  an  average  rating  of  70 
per  cent. 


Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


FIRST  NATIONAL  will  have 
six  releases  for  January.  John 
Stahl's  "The  Dangerous  Age" 
will  start  the  new  year,  having  had 
extra  exploitation  throughout  the 
country  to  give  it  a  fine  send  off 
for  exhibitors.  Its  pre-lease  in 
Paterson,  N.  J.,  showed  big  en- 
tertainment value  it  is  claimed. 
The  Louis  Mayer  company,  for 
which  Stahl  produced  this  picture, 
backing  "The  Dangerous  Age" 
to  the  limit  following  the  splendid 
reports  of  the  critics. 

Tom  Ince  will  offer  Douglas 
MacLean  in  "  Bell  Boy  13,"  a 
story  of  fast  automobiles,  fire  en- 
gines, bell  boys,  an  actress  and  a 
fortune.  William  Seiter  directed. 
In  the  cast  with  MacLean  are 
Margaret  Loomis,  John  Steppling, 
Jean  Walsh  and  Eugene  Burr. 

"  Fury"  will  be  Inspiration  Pic- 
tures contribution  to  the  January 
release  list.  Richard  Barthelmess 
stars  in  this  story  of  the  sea  and 
old  Limehouse,  London.  Dorothy 
Gish  plays  opposite  Barthelmess. 
Others  in  the  cast  are  Tyrone 
Powers,  Pat  Hartigan,  Barry 
Macollum,  Harry  Blakemore, 
Adolph  Milar,  Ivan  Linow,  Emily 
Fitzroy,  Jesse  May  Arnold,  Lucia 
Backus  Segar,  and  Patterson  Dial. 


The  story  is  by  Edmund  Gould- 
ing.    Henry  King  directed. 

The  next  is  B.  B.  Schulberg's 
picture  with  Katherine  MacDon- 
ald  in  "  Money,  Money,  Money," 
adapted  by  Hope  Loring  from 
Larry  Evans'  story.  Tom  For- 
man  directed.  In  the  cast  are 
Charles  Clary,  Carr  Stockdale, 
Frances  Raymond,  Paul  Willis, 
Herschel  Mayall,  Brenda  Fowler, 
Margaret  Loomis,  and  Jack 
Dougherty. 

Joseph  Schenck  has  in  this  list 
Norma  Talmadge  in  "  The  Voice 
from  the  Minaret,"  adapted  by 
Frances  Marion  from  the  novel 
by  Robert  Hichens.  Frank  Lloyd 
directed.  Marie  Lohr  starred  in 
the  stage  version  of  this  book  in 
London  and  New  York.  Eugene 
O'Brien  is  Miss  Talmadge's  lead- 
ing man.  Others  in  the  cast  are 
Edwin  Stevens,  Winter  Hall,  Carl 
Gerard,  Claire  Du  Brey,  Lillian 
Lawrence  and  Albert  Presco. 

Buster  Keaton  contributes 
"  The  Balloonatic."  Eddie  Cline 
directed  and  Cline  and  Keaton 
between  them  wrote  the  scenario 
and  have  put  into  the  picture 
some  dizzy  stunts.  Mack  Sen- 
nett  has  a  share  in  this  aerial 
comedy  for  he  loaned  Phyllis 
Haver  for  the  production. 


Quincy  AdamsSawyer'Praised 

Reviewers  of  New  York  Trade  Papers 
Cor  mend  Metro-SL  Special  Production 


THE  reviewers  whose  function  it 
is  to  inform  the  motion  picture 
exhibitors  of  the  quality  of  new 
productions  have  unanimously  de- 
clared "  Quincy  Adams  Sawyer," 
the  Metro-SL  Special  production, 
not  only  a  sure-fire  box-office 
weapon,  but  one  of  unusually  big 
calibre. 

"  Here  is  the  comment  of 
"  Reeland  Reviews  "  : 

"  Here  is  a  picture  that  is  sure 
to  please  any  type  of  audience ;  a 
splendid  love  story,  comedy  that 
fits  in  as  if  it  belonged,  thrills  and 
some  great  acting,  all  of  it  kept 
human  by  the  right  kind  of  direc- 
tion. You  cannot  go  wrong  on 
this  one." 

The  Moving  Picture  World  ob- 
served : 

"  Based  on  a  widely  read  novel 
of  rural  life  which  in  certain  parts 
of  the  country,  particularly  New 
England,  is  considered  a  classic,  in- 
terpreted by  an  unusual  cast  con- 
sisting entirely  of  players  whose 
names  have  box-office  value,  telling 
a  story  which  combines  quaint  rural 
character  studies,  comedy,  heart  in- 
terest and  melodramatic  thrills,  and 
possessed  of  numerous  exploitation 
angles,  the  Metro  production, 
'  Quincy   Adams    Sawyer,'  should 


prove  an  unusually  big  box-office 
attraction." 

The  Exhibitor's  Herald  critic 
said : 

"  'Quincy  Adams  Sawyer '  excels 
in  technique,  settings,  direction, 
photography  and  thrills  over  any- 
thing yet  turned  out  from  the 
Metro  studios.  Of  the  cast  and  the 
portrayals  of  the  roles  by  the  great 
galaxy  of  stars  there  can  be  but 
one  verdict:  Nothing  better  has 
ever  been  brought  into  one  picture." 

Laurence  Reid,  in  Motion  Pic- 
ture News,  remarked: 

"  The  picture  will  surely  find  a 
place  in  the  category  of  better 
things." 

The  Exhibitor's  Trade  Review 
said  : 

"  There  is  also  sufficient  humor 
to  please,  and  as  a  whole  the  picture 
holds  every  needed  requirement 
that  goes  to  make  a  thoroughly 
good  box-office  attraction." 

The  cast  of  this  Metro-SL  Spe- 
cial production  includes  John 
Bowers,  Blanche  Sweet,  Lon 
Chaney,  Barbara  La  Marr,  Elmo 
Lincoln,  Louise  Fazenda,  Joseph] 
Dowling,  Claire  McDowell,  Edward 
Connelly,  June  Elvidge,  Victor 
Potel,  Gale  Henry,  Hank  Mann, 
Kate  Lester,  Billy  Franey,  Taylor 
Graves    and    Harry  Depp. 


First  of  F.B.O.-Wit- 
wer  Series  Due  Soon 

EARLY  announcement  will 
be  made  by  J.  I.  Schnit- 
zer,  vice  president  of 
Film  Booking  Offices  of 
American,  of  the  release  date 
of  the  first  of  the  "  Fighting 
Blood "  productions  which 
are  now  in  production  at  the 
R.-C.  studios  in  California. 
Five  of  these  two  -  reelers 
have  already  been  completed 
and  rapid  progress  is  being 
made  on  the  sixth.  There  will 
be  twelve  in  the  entire  series, 
each  picture  being  adapted 
from  a  story  by  H.  C.  Witwer 
which  appeared  originally  in 
Collier's  Weekly. 

George  O'Hara,  who  has 
appeared  in  several  Sennett 
special  productions,  will  be 
seen  in  the  leading  role  in  the 
entire  "  Fighting  Blood  "  se- 
ries. The  leading  lady  is 
Clara  Horton.  The  supporting 
cast  includes  Arthur  Ranking, 
M.  E.  Ryan,  William  Court- 
right,  Albert  Cooke,  Kit 
Guard  and  Mabel  Van  Buren. 
Mai  St.  Clair,  who  formerly 
directed  the  Carter  De  Haven 
comedies,  will  direct  the  en- 
tire series  of  "  Fighting 
Blood." 

Jack  Pickford  Back  in 
"Garrison's  Finish" 

Critics  everywhere  proclaim 
"  Garrison's  Finish  "  one  of  the  best 
all-around  motion  pictures  of  sev- 
eral seasons,  according  to  United 
Artists,  and  all  seem  to  agree  that 
the  lively  and  romantic  Jack  Pick- 
ford  shines  his  brightest  in  the  role 
afforded  him,  that  of  a  jockey 
around  whom  rotates  a  most  ex- 
citing story.  It  is  a  race  horse 
story,  and  the  big  racing  scenes 
were  actually  taken  at  the  Ken- 
tucky Derby  in  Louisville. 

Jack's  supporting  cast  in  this 
picture  is  worthy  of  note.  Madge 
Bellamy  enacts  the  principal  femi- 
nine role.  Others  well  known  in 
the  cast  are :  Charles  Ogle,  Ethel 
Grey  Terry,  Lydia  Knott,  Charles 
A.  Stevenson,  Tom  Guise,  Frank 
Elliott,  Clarence  Burton,  Audrey 
Chapman.  Dorothy  Manners  and 
Herbert  Prior. 


ALLEN  THEATRE, 
AKRON 

"ONLV  A 

SHOP  GIRL 


88 


Motion  Picture  News 


Metro  Will  Distribute 
Barker  Productions 

METRO  PICTURES 
CORPORATION  an- 
nounces that  in  addi- 
tion to  distributing  the  Fred 
Niblo  productions  presented 
by  Louis  B.  Mayer,  it  will 
serve  as  the  releasing  agency 
for  Reginald  Barker's  pro- 
duction, another  important 
unit  of  the  Mayer  forces. 

The  first  Fred  Niblo  pro- 
duction is  the  James  Forbes 
stage  success,  "  The  Famous 
Mrs.  Fair,"  with  a  cast  in- 
cluding Myrtle  Stedman, 
Huntley  Gordon,  Marguerite 
de  la  Motte,  Cullen  Landis, 
Carmel  Myers,  Ward  Crane 
and  Helen  Ferguson. 

The  first  Reginald  Barker 
offering  under  these  auspices 
is  "  Hearts  Aflame,"  a  dra- 
matic story  based  upon  the 
Harold  Titus  novel,  "  Tim- 
ber." The  cast  includes 
Frank  Keenan,  Anna  Q. 
Nilsson,  Craig  Ward,  Rich- 
ard Headrick,  Russell  Simp- 
son, Richard  Tucker,  Stan- 
ton Heck,  Martha  Mattox, 
Walt  Whitman,  Joan  Stand- 
ing, Ralph  Clonanger,  Lee 
Shumway,  John  Dill,  Gordon 
Magee  and  Irene  Hunt. 


Entertain  Workers  for 
"Better  Films" 

Harry  Crandall,  of  Washington, 
and  Jules  Mastbaum,  of  Philadel- 
phia, entertained  the  leading 
women  workers  responsible  for  the 
first  series  of  "  Better  Films,'' 
known  as  the  American  Home  Life 
Series,  in  their  respective  cities 
over  the  week-end.  Gertrude  B. 
Lane,  editor  of  the  Woman's  Home 
Companion,  accompanied  by  Anna 
Steese  Richardson  of  that  maga- 
zine an  d  Albert  St.  Peter  of  Aral- 
ma  Films,  producers  of  the  pic- 
tures, spent  Saturday  as  the  guests 
of  the  Crandall  theatres  manage- 
ment. Harry  Crandall  and  Mrs. 
Locher,  his  community  worker, 
gave  a  showing  of  the  first  two  pic- 
tures of  the  series  and  listened 
with  interest  to  talks  by  Miss  Lane 
and  Mrs.  Richardson. 

In  Philadelphia  an  elaborate  pro- 
gram for  the  entertainment  and 
encouragement  of  his  well  known 
women  guests  was  arranged  .by 
Frank  W.  Buehler  for  Jules  Mast- 
baum.  They  were  taken  on  a  tour 
covering  visits  to  several  of  the 
leading  theatres,  including  the 
Stanley,  Stanton,  Aldine,  Arcadia. 
Palace  and  the  recently  opened 
Karlton.  They  were  also  shown 
the  Stanley  School  for  Authors  at 
the  University  of  Pennsylvania, 
where  Professor  Westcott  teaches 
163  prospective  dramatists,  and 
were  the  guests  of  Mr.  Mastbaum 
at  a  dinner  party,  including  among 
the  diners,  Frank  W.  Buehler  and 
Mrs.  Buehler  and  Abe  Einstein  and 
Mrs.  Einstein. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


"Covered  Wagon'  Is  Commended 

Jesse  Lasky  and  Other  Production 
Chiefs  Laud  Film  as  Craze's  Best 


Burr  Announces  Sales 
of  Late  Features 


<<TTHE  COVERED  WAGON" 
A  is  creating  unusual  enthusi- 
asm among  the  executives  of  the 
Paramount  producing  staff  on  the 
West  Coast.  The  earlier  comments 
based  on  the  daily  runs  of  the  sub- 
ject in  the  editing  room  are  of  a 
most  laudatory  character.  It  is 
classed  as  the  best  work  ever  done 
by  James  Cruze  in  his  directorial 
career. 

Among  those  most  enthusiastic 
over  Mr.  Cruze's  work  is  Jesse  L. 
Lasky.  "  Perfect  realism,"  said  Mr. 
Lasky ;  "  a  strong  love  theme,  big- 
ness, impressiveness,  thrills  that  are 
utterly  unlike  the  ordinary  sort;  a 
background  of  real  newness  to  the 
screen,  where  the  camera  has  never 
before  been  ground;  all  these  facts 
coupled  with  the  splendid  cast  of 
virtually  3,000  men  and  women,  cer- 
tainly indicate  a  picture  that  is 
worthy  of  any  director's  enthusi- 
asm. And  James  Cruze  is  enthusi- 
astic. He  has  believed  in  the  pic- 
ture from  the  start  and  with  each 


day  of  shooting,  sometimes  under 
conditions  almost  unbelievably  dif- 
ficult, his  enthusiasm  has  grown. 
Nor  is  he  alone,  for  every  last  per- 
son in  the  drama  of  the  old  time 
Western  days  shares  his  convic- 
tions. 

"  The  great  wagon  train  leaving 
Westport  Landing,  the  fording  of 
the  Kaw  River  by  entire  train,  the 
attack  by  Indians,  the  prairie  fire, 
the  scenes  at  Fort  Bridger.  the 
parting  of  the  trains — one  for  Ore- 
gon, the  other  for  California;  the 
great  buffalo  hunt — all  these  are 
scenes  of  astonishing  magnitude, 
and  are  skillfully  interwoven  with 
the  more  intimate  and  no  less  thrill- 
ing incidents  in  the  drama  itself. 

"  I  believe  that  exhibitors  and  the 
American  public  will  agree  with 
me,  when  they  see  '  The  Covered 
Wagon,'  that  this  picture  marks  the 
greatest  and  most  thoroughly  satis- 
factory undertaking  of  any  film  pro- 
ducing organization  anywhere."' 


ii 


Shadows"  In  Exceptional  Class 

National  Board  of  Review  Vote  Favors 
Inclusion   of  Lichtman  Product 


THE  National  Board  of  Review 
has  submitted  to  the  Al  Licht- 
man Corporation  an  analysis  of 
the  replies  to  questionnaires  sub- 
mitted at  the  recent  Town  Hall 
showing  of  the  picture,  which  was 
held  under  the  auspices  of  the  Ex- 
ceptional Photoplays  Committee 
of  the  board.  The  consensus  of 
opinion  places  the  picture  in  the 
class  of  exceptional  photoplays. 

In  answer  to  the  question :  "  Is 
'  Shadows '  an  exceptional  pic- 
ture?" there  were  157  replies  in 
the  affirmative,  66  said  no  and  35 
gave  indirect  answers.  Many  of 
those  stating  yes  said  "  decidedly 
so "  and  were  most  emphatic  in 
their  praise  of  it  as  an  exceptional 
picture.  A  few  of  those  stating 
"  no "  were  equally  as  emphatic 
in  their  denouncement,  but  the  ma- 
jority qualified  their  "no"  by  such 
statements  as  "  good,"  "  above  the 
averaee "  and  "  should  be  on  se- 
lected list." 


The  indirect  answers  brought 
out  such  expressions  as  "  fine  of 
its  kind,"  "  most  convincing,"  "  one 
of  the  few  pictures  without  objec- 
tions," "  higher  class  than  most."' 

Tom  Forman's  direction  came  in 
for  considerable  praise.  The  end- 
ing of  the  Chinaman  drawing 
away  from  the  pier  in  his  scow 
was  praised  by  many  for  its  poetic 
thought  and  imaginative  fitness. 
Of  the  258  replies,  129  made  speci- 
fic mention  of  the  fine  acting  of 
Lon  Chaney  as  Yen  Sin.  The  gen- 
eral moral  standard  of  the  story 
came  in  for  special  mention. 
Eighty-three  distinct  references 
were  made  of  the  high  moral 
standard  while  five  took  the  op- 
posite stand  and  thought  the  stand- 
ard was  low.  Aside  from  com- 
ment on  the  work  of  Chaney,  59 
replies  mentioned  the  acting  and 
thought  it  was  good. 


Pathe  Bookings  Show  Big  Jump 

Fifth  Week  of  Eschmann  Sales  Con- 
test Brings  Ch  anges  in  Standing 


AT  the  close  of  the  fifth  week 
of  the  Eschmann  Sales  Con- 
test Pathe  notes  still  further  re- 
markable gains  in  standard  features 
bookings.  The  increase  shown  in 
the  case  of  26  of  these  5  and  6-reel 
photoplays,  some  of  which  have 
been  continuously  before  the  pub- 
lic for  more  than  three  years,  in- 
spired the  compilation  of  a  chart 
showing  the  relative  increase  of 
feature  business  in  different  sec- 
tions of  the  country  attributable  to 
the  influence  of  the  contest  in 
"  pepping  up  "  the  field  forces. 

The  chart  shows  Portland,  Ore., 
leading  with  its  quota  practically 
achieved.      Next,    in    the  order 


named,  come  Salt  Lake  City, 
Omaha,  Milwaukee,  Spokane,  Se- 
attle. Denver,  Washington,  Des 
Moines  and  Albany — making  up 
the     first  ten. 

.  The  production  whose  bookings 
exceed  those  of  any  other  item, 
Pathe  states,  is  "  Dr.  Jack,"  Harold 
Lloyd's  new  feature  comedy, 
which  is  under  contracts  completed 
fir  in  negotiation  with  practically 
all  of  the  important  circuits. 

The  contest  standing  of  the  dif- 
ferent branches  at  the  close  of  the 
fifth  week  showed  Portland  and 
Los  Angeles  holding  their  posi- 
tions  of    first   and  second. 


ACCORDING  to  an- 
nouncements from  C. 
C.  Burr,  president  of 
Mastodon  Films,  Inc.,  inde- 
pendent exchangemen  are 
rapidly  buying  up  "  The  Last 
Hour"  and  "  Fires  of  Youth," 
the  two  latest  features  to  be 
completed  by  Mastodon 
Films  this  year. 

Arrangements  were  com- 
pleted last  week  whereby 
the  rights  to  "The  Last 
Hour"  were  acquired  by  Bob 
Lynch  of  the  Metro  Pictures 
Exchange  in  Philadelphia 
and  Sam  Moscow  of  Boston. 
William  W.  Aechtler  of  Bos- 
ton, secured  the  rights  to 
"Fires  of  Youth."  Two 
Johnny  Hines  features,  "Burn 
Em  Up  Barnes  "  and  "  Sure 
Fire  Flint "  were  bought  by 
William  B.  Hurlbut  of  the 
Michigan  Favorite  Film  Com- 
pany of  Michigan. 

Lester  F.  Scott  Jr.,  gen- 
eral sales  representative  of 
Mastodon  Films,  Inc.,  arrived 
in  New  York  from  the  South 
last  week  with  several  con- 
tracts for  the  Burr  features. 


Big  Comedy-Drama  For 
Walter  Hiers 

People  who  expected  that  Walter 
Hiers  would  be  handed  a  very  light 
comedy  drama  for  his  first  starring 
vehicle  for  Paramount  will  be  most 
agreeably  surprised  when  they  have 
the  opportunity  of  seeing  "  Mr. 
Billings  Spends  His  Dime."  For 
three  things  stand  out  prominently 
in  that  photoplay,  says  a  statement 
from  Paramount. 

First,  there  is  all  the  comedy  that 
the  admirers  of  Hiers  expected  and 
a  little  more  added  just  for  good 
measure. 

Second,  there  are  innumerable 
thrills  in  the  picture,  something  that 
was  perhaps  not  expected — a  bull 
fight  that  will  furnish  more  than 
one  gasp  and  a  near  assassination 
of  Walter  when  he  takes  part  in  a 
revolution. 

Finally,  one  of  the  strongest  casts 
assembled  for  some  time  aids  Wal- 
ter in  putting  across  both  the  thrills 
and  the  laughs.  Included  in  this 
cast  are  Jacqueline  Logan,  who  is 
featured  in  support ;  George  Faw- 
cett,  Robert  McKim.  Patricia 
Palmer,  Joseph  Swickard.  Clarence 
Burton,  Guy  Oliver,  Lucien  Little- 
field.  George  Field,  Edward  Patrick 
and  others. 


Much  ExploitationTffor 
"Only  a  Shopgirl" 

Every  possible  exploitation  angle 
for  "  Only  a  Shopgirl "  has  been 
taken  advantage  of,  according  to 
C.  B.  C.  Film  Sales  Corporation. 
Joe  Brandt  and  his  exploitation 
staff  have  used  suggestions  made 
them  from  all  parts  of  America 
and  have  incorporated  all  of  their 
own  expert  ideas,  which  are  of- 
fered wherever  the  picture  is  to  be 
shown. 

"As  a  result  of  this  I  doubt  if 
any  picture  has  a  greater  number 
or  variety  of  exploitation  angles 
than  '  Only  a  Shopgirl ' — angles 
that  have  actually  been  tried  out," 
says  Jack  Cohn  of  C.  B.  C. 


January  6 ,  1923 


89 


Warners  Are  Hosts  at 
Coast  Dinner 

THE  WARNER  BRO- 
THERS, Sam,  Jack,  Abe 
and  Harry  M.  Warner, 
who  arrived  in  Los  Angeles 
last  week,  celebrated  the 
completion  of  six  pictures  by 
giving  a  dinner  to  a  large 
number  of  prominent  men 
and  women  in  the  industry  at 
the  Ambassador  Hotel  on 
December  20.  The  six  pro- 
ductions include  "  Rags  to 
Riches,"  "  Heroes  of  the 
Street,"  "  Little  Church 
Around  the  Corner,"  "  The 
Beautiful  and  Damned."  "A 
Dangerous  Adventure "  and 
"  Brass." 

Among  those  present  at 
the  dinner  were  Mr.  and  Mrs. 
J.  D.  Williams,  Marie  Pre- 
vost,  Monte  Blue.  Miss  Du- 
Pont.  Irene  Rich,  Helen  Fer- 
guson, Mr.  and  Mrs.  Sidney 
Franklin,  Mr.  and  Mrs.  Julien 
Josephson,  Mr.  and  Mrs. 
Harry  Beaumont,  Mr.  and 
Mrs.  William  Seiter,  Harry 
Meyers,  Claire  Windsor.  Mr. 
and  Mrs.  William  Beaudine, 
Mr.  and  Mrs.  Harry  Rapf, 
Chester  Franklin,  Marguerite 
Clayton,  Pauline  Starke.  Mil- 
lard Webb,  Walter  Long. 
Jack  White,  Cyril  Chadwick, 
Gertrude  Bennett,  Louise  Fa- 
zenda,  Peggy  Brown,  Ken- 
neth Harlan,  Madge  Cum- 
mings  and  Alice  Grey  Terry. 


A.  E.  Feature  Goes  Big 
Pre-Xmas  Week 

Manager  Harris  selected  "  Con- 
quering the  Woman,"  the  current 
Associated  Exhibitors-Florence  Vi- 
dor  release,  as  the  attraction  for 
the  week  before  Christmas  in  his 
million-dollar  Grand  Theatre,  in 
Pittsburgh,  Pa.  Despite  the  inevi- 
tably large  number  of  residents 
who  had  failed  to  do  their  shop- 
ping early  and  and  hadn't  time  for 

the  movies,"  reports  in  the  news- 
papers and  to  Associated  indicate 
that  the  feature  did  a  big  business 
and  made  a  hit  with  all  who  saw 
it. 


from  the  famous  stage  success 

PHIL  GOUDSTONE 

SPECIAL  PRODUCTION 


Selznick  Plans  Big  Production 

Will  Make  "The  Common  Law"  Rival 
"Rupert  of  Hentzau"  in  Magnitude 


MYRON  SELZNICK  is  plan- 
ning another  production  to 
rival  in  magnitude  both  as  to  stars 
and  elaborateness  the  screen  ver- 
sion of  Sir  Anthony  Hope's  fa- 
mous novel,  "  Rupert  of  Hentzau." 

The  new  new  production  which 
is  being  made  ready  for  filming  is 
a  screen  version  from  Robert  W. 
Chambers'  noted  book.  "  The  Com- 
mon Law,"  and  Mr.  Selznick  has 
already  lined  up  four  big  favorites 
for  the  cast.  They  are:  Corinne 
Griffith,  who  will  play  the  part  of 
Valerie  West:  Conway  Tearle, 
who  wili  portray  the  role  of  Louis 
Neville,  Elliott  Dexter,  who  has 
been  assigned  to  the  part  of  Jose 
Querida.  and  Phyllis  Haver,  who 
will  be  seen  as  Rita  Tevis.  Several 
other  stars  are  being  signed  up  for 
the  production  and  will  be  an- 
nounced within  a  few  days. 

George  Archainbaud,  who  direct- 
er  "  One  Week  of  Love,"  "  Evi- 
dence,'   "Under  Oath"  and  many 


other  well  known  productions  for 
Selznick,  will  be  the  megaphone  on 
the  "  Common  Law."  Edward  J. 
Montagne,  star  writer  of  the  Selz- 
nick forces,  who  adapted  "  Rupert 
of  Hentzau  "  to  the  screen,  has  also 
done  the  scenario  for  the  "  Com- 
mon Law." 

It  will  be  remembered  that  Selz- 
nick many  years  ago  made  the 
original  screen  version  of  the 
"Common  Law  "  with  Clara  Kim- 
ball Young  and  Conway  Tearle  as 
the  featured  players.  This  was  the 
picture  in  which  Conway  Tearle 
sprang  into  screen  fame,  and  he 
will  be  seen  again  in  his  old  role. 
The  new  version  of  the  Robert 
Chambers'  story  will  of  course  be 
done  on  a  far  more  elaborate  scale 
than  its  predecessor,  and  many  big 
sets  are  now  under  way  at  the 
United  Studios,  as  Mr.  Selznick 
hopes  to  make  this  one  of  the  out- 
standing production?  of  the  year. 


Goodman  Completes  Production 

Equity  Will  Release  Picture  Under  the 
Title,  "Has  The  World  Gone  Mad" 


DANIEL  CARSON  GOOD- 
MAN this  week  completed 
the  rilming  of  his  second  produc- 
tion for  Equity  Pictures,  to  be  dis- 
tributed by  them  on  the  independ- 
ent market.  Production  was  car- 
ried on  under  the  working  title  of 
"  Something  for  Nothing,"  but  the 
picture  will  be  issued  as  "  Has  the 
World  Gone  Mad?"  This  title 
was  selected  by  a  committee  of 
Equity  officials,  state  right  buyers, 
and  exhibitors,  after  weeks  of  de- 
liberation. 

In  "  Has  the  World  Gone  Mad?" 
Mr.  Goodman  presents  a  society 
drama,  enacted  by  an  all-star  cast. 
The  story  was  written  by  Mr. 
Goodman,  who  started  his  motion 
picture  career  as  a  screen  writer. 
Direction  was  by  J.  Searle  Dawley. 
Every  name  in  the  cast  is  familiar 
to  exhibitors  and  public.  Robert 
Edeson,  star  of  stage  and  screen, 
plays    one    of    the    leading  male 


roles ;  Hedda  Hopper,  who  played 
in  "  What's  Wrong  With  the 
Women  ? "  is  in  the  role  of  the 
wife,  and  Elinor  Fair  has  the  in- 
genue role.  Vincent  Coleman, 
among  the  most  popular  juveniles, 
is  opposite  Miss  Fair.  The  cast 
is  completed  by  Charles  Richman, 
a  star  in  his  own  right,  and  Mary 
Alden,  one  of  the  most  famous 
portrayers  of  mother  roles. 

'Has  the  World  Gone  Mad?" 
is  Mr.  Goodman's  second  produc- 
tion) for  Equitv.  His  first  was 
"  What's  Wrong  With  the  Wom- 
en?" a  powerful  society  drama 
which  was  a  sensation  on  the  state 
right  market  during  the  past  sea- 
son. 

"Has  the  World  Gone  Mad'" 
will  now  be  edited  and  titled  by 
Mr.  Goodman.  It  will  be  offered 
on  the  independent  market  by 
Louis  Baum,  general  manager  of 
Equity,  in  a  short  time. 


Ship  Hulks  Salvaged  for  Picture 


Tourneur  Making 
arations  for  "  Isle 

MAURICE  TOURNEUR  is 
making  extensive  prepara- 
tions for  the  filming  of  Crittenden 
Marriott's  famous  sea  story,  "The 
Isle  of  Dead  Ships."  a  First  Na- 
tional release.  He  is  salvaging  the 
hulks  of  ships  from  their  grave- 
yard outside  of  San  Francisco 
Bay  and  moving  them  down  the 
coast  :o  the  spot  selected  for  the 
big  action  of  the  picture. 

According  to  ancient  supersti- 
tion that  there  was  a  place  in  the 
sea  whert  derelict  ships  came  to- 
gether and  uohtld  by  seaweed  and 
kelp  this  isle  of  dead  ships  floated 
on  forever  Tourneur  secured  his 
"  location  "  after  a  conference 
with  Admiral  E.  W.  Eberle,  Com- 


Extensive  Prep- 
of  Dead  Ships" 


manding  Officer  of  the  Pacific 
fleet  who  knows,  naturally,  every 
inch  of  the  west  coast.  The  ad- 
miral was  also  of  help  to  the  di- 
rector as  he  described  graphically 
the  octopus-like  work  of  the  kelp 
on  old  hulks.  The  kelp  beds  that 
Tourneur  will  use  are  off  San  Juan 
Capistrano,  California.  The  Ad- 
miral also  told  him  of  the  hulks  in 
the  San  Francisco  graveyard  and 
Tourneur  is  having  some  of  these 
moved  to  his  Sargossn  Sea. 

Those  of  the  cast  of  "The  Isle 
of  Dead  Ships."  announced  so  far 
are  Milton  Sills.  Anna  Q.  Nilsson 
and  Frank  Campeau.  "  The  Isle 
of  Dead  Ships  "  is  a  Mike  Levea 
production.  I 


Metro  Presidents  Honor 
Guests  at  Dinner 

TWO  Metro  president* 
were  guests  of  honor  at 
a  dinner  given  recently 
at  the  Hotel  Ambassador,  in 
Los  Angeles,  by  Louis  B. 
Mayer,  who  has  arranged 
with  this  company  to  distrib- 
ute his  presentations  of  Fred 
Niblo  productions  and  Reg- 
inald Barker's  productions. 

They  were  Marcus  Loew, 
the  president  of  Metro  Pic- 
tures Corporation,  and  Rich- 
aid  A.  Rowland,  the  com- 
pany's first  president. 

Mr.  Niblo  acted  as  toast- 
master,  and  called  the  follow- 
ing speakers:  District  Attor- 
ney Thomas  Lee  Woolwine, 
Robert  Lieber,  Harry  O. 
Schwalbe,  Jesse  Lasky,  Al 
Lichtman,  Marco  Hellman, 
Marcus  Loew,  Richard  A. 
Rowland  and  Louis  B.  Mayer. 

Portola  Re -Opens  with 
"Dr.  Jack"  Featured 

According  to  newspaper  re- 
views, first  run  theatre  statements, 
and  Pathe  reports  of  circuit  book- 
ings, "  Dr.  Jack "  continues  as  the 
outstanding  coast  to  coast  current 
picture  success.  The  important 
West  Coast  film  event  of  last  week- 
was  the  reopening  of  the  newly- 
remodeled  and  redecorated  Por- 
tola theatre  in  San  Francisco, 
starting  its  extended  run  of  the 
new  Harold  Llovd  five-reel  come- 
dy. 

Branch  Manager  Baratte's  tele- 
gram from  Salt  Lake  City  reads: 
"  '  Dr.  Jack  '  being  held  over  sec- 
ond week.  Pantages  starting 
Wednesday.  First  time  in  his- 
tory of  Salt  Lake  this  was  ever 
attempted." 

Milwaukee  branch  report  from 
Manager  W.  A.  Aschmann  reports 
of  the  Strand  theatre's  two  weeks 
run :  "  This  engagement  has 
1  roved  not  only  that  '  Dr.  Jack  * 
is  a  bigger  box  office  attraction 
than  1  Grandma's  Boy,'  but  is  by 
far  a  better  audience  picture." 


"Fires  of  Youth"  in 
Preview  Form 

"  Fires  of  Youth,"  the  C.  C. 
Burr  picture  featuring  James 
Kirkwood.  Doris  Kenyon  and 
Mary  Carr,  will  be  in  preview  form 
within  the  next  several  days,  ac- 
cording to  reports  from  the  offices 
of  the  Mastodon  Film  Company. 

It  is  now  in  the  process  of 
titline  and  editing. 


PACKED  'EM 

IN  AT 

tfTRAND, 
NEWARK 

"ONLY  A 

SHOPGIRL 


90 


Motion  Picture  News 


Generous  Praise  Given 
"A  Front  Page  Story" 

The  unanimous  praise  accorded 
"  A  Front  Page  Story  "  by  all  the 
critics  of  the  trade  papers,  as  well 
as  screenings  before  exhibitors  in 
the  key  cities  where  prints  have 
been  received,  have  resulted  in 
scores  of  telegrams  to  Vitagraph 
asking  an  early  release  date  on  this 
Jess  Robbins  comedy-drama. 

Jess  Robbins  created  a  new  style 
of  screen  comedy  when  he  began 
to  produce  features  under  the 
Vitagraph  banner.  They  are  dis- 
tinctly different  from  any  other 
type  of  screen  entertainment,  and 
in  "  A  Front  Page  Story "  he  has 
excelled  his  others,  according  to 
the  critics.  It  is  a  story  of  a 
small  town  and  a  small  town 
newspaper  and  chuckles  and 
laughter  begin  in  the  first  hundred 
feet  and  never  end  until  the  last 
flash. 

The  unusual  demand  for  prints 
has  speeded  up  the  laboratory  in 
Brooklyn,  where  the  force  is 
working  day  and  night  rushing  ex- 
tra prints  for  the  exchanges. 


Press  Praises  Barry  Picture 

Freckled  Youngster  Lauded  For  His 
Work  in  "Heroes  Of  The  Street" 


ViceJSuppression  Head 
Approves  Picture 

Unqualified  approval  of  "  Break- 
ing Home  Ties,"  the  Associated 
Exhibitors  feature,  presented  by 
E.  S.  Manheimer,  was  given  this 
week  by  John  S.  Sumner,  secre- 
tary and  active  head  of  the  New 
York  Society  for  the  Suppression 
of  Vice.  As  it  is  Mr.  Sumner's 
duty  to  seek  out  faults  in  books 
and  pictures  and  endeavor  to  se- 
cure their  elimination  he  can  hard- 
ly be  suspected  of  a  predisposition 
in  favor  of  any  given  offering. 

After  viewing  "  Breaking  Home 
Ties"  Mr.  Sumner  said:  "I  con- 
sider this  an  excellent  picture  in 
every  way.  It  tells  an  appealing 
story,  is  splendidly  acted  and  di- 
rected, and  is  well  done  generally. 
I  did  not  discover  an  objection- 
able feature  in  it  from  the  point 
of  morals  or  taste,  and  it  seems 
to  be  well  adapted  to  gatherings  of 
every'  age." 

Roumanian  Life  Is  Pic- 
tured for  First  Time 

For  what  is  said  to  be  the  first 
time  in  the  history  of  motion  pic- 
tures, the  colorful  life  of  South- 
eastern Roumania — the  home  of  the 
Tartar  and  gypsy — has  been  filmed 
in  "The  Law  of  the  Lawless," 
Dorothy  Dalton's  latest  Paramount 
picture. 

Gypsy  stories  have  been  filmed 
in  the  past  but  never  in  the  color- 
ful setting  of  Dobrudja,  the  little- 
known  and  romantic  Roumanian 
province  which  numbers  mam- 
native  gypsy  tribes  among  its  in- 
habitants. 

Konrad  Bercovici,  the  Roumanian 
author,  has  written  the  original 
story  of  "  The  Law  of  the  Law- 
less "  for  the  screen  from  his  own 
personal  experience  in  his  native 
land. 


Watch  Out  For 

AFrontPageStory 

The  Truth  About  Gorham 


i  N  REVIEWING  the  latest 
1  Warner  Brothers  classic  of  the 
screen,  "  Heroes  of  the  Street,"  a 
Harry  Rapf  production  featuring 
Wesley  Barry,  at  the  Strand  the- 
atre, New  York,  during  the  week  of 
December  17,  the  trade  paper  and 
newspaper  critics  are  unanimous  in 
the  opinion  that  the  attraction  is  an 
audience  picture  that  adds  lustre 
and  fame  to  the  freckled  youngster. 

According  to  the  critics  this  lat- 
est Warner  special  represents  the 
best  picture  in  which  the  juvenile 
star  has  appeared,  and  furnishes 
excellent  entertainment. 

Moving  Picture  World  said:  "If 
you  cashed  in  on  Go  and  Get  It,' 
'  Penrod,'  '  School  Days  '  and  '  Rags 
to  Riches,'  you'll  mop  up  with 
"Heroes  of  the  Street,'  for  this 
latest  Warner  Brothers  special  rep- 
resents the  best  picture  in  which 
that  juvenile  star  has  appeared. 
And  it  looks  like  a  far  better  box- 
office  bet  than  any  of  the  produc- 
tions mentioned  above." 

Exhibitor's  Herald  said:  "This 
Harry  Rapf  production,  starring 
Wesley  Barry,  furnishes  excellent 
and  charming  entertainment.  It 
should  be  popular  because  of  its 
varied  appeal." 

New  York  Evening  Journal : 
" '  Heroes  of  the  Street '  should 
add  great  lustre  to  Wesley  Barry's 
reputation.     This   picture,   at  the 


Strand  theatn.,  gives  the  young  star 
the  best  opportunity  of  his  career, 
and  he  realizes  upon  that  oppor- 
tunity in  every  way." 

Harrison's  Reports :  "  A  good 
melodrama;  it  not  only  arouses  and 
retains  the  interest  from  beginning 
to  the  end,  but  also  thrills.  The 
picture  should  have  universal  ap- 
peal." 

Daily  News  :  "  We  like  young  Mr. 
Barry  on  the  screen.  Hence  we 
enjoyed  his  comedy  bits.  They  (the 
audience)  roared  at  the  comedy." 

Tribune  :  "  '  Heroes  of  the  Street ' 
ought  to  be  interesting.  The  Strand 
theatre  echoed  with  the  laughter  of 
the  spectators." 

New  York  American  :  "  Wesley 
Barry  admirable  in  '  Heroes  of  the 
Street.'  For  a  solid  hour  his  work 
is  so  admirable  and  the  picture  it- 
self touches  such  high  spots  that 
you  swell  with  enthusiasm." 

Telegraph :  "  '  Heroes  of  the 
Street,'  adapted  from  the  play  by 
Lem  Parker,  has  lots  of  fun,  a  good 
story",  numerous  Christmas  scenes 
and,  most  important  of  all,  Wesley 
Barry  himself. 

Telegram:  "Wesley  Barry  is  big- 
ger and  better  in  '  Heroes  of  the 
Street' " 

Mail :  "  The  picture  is  good  en- 
tertainment with  a  mixture  of  fun, 
pathos,  heart  interest  and  thrills 
that  will  hold  the  interest." 


Burr  Plans  Extensive  Campaign 

National  Advertising  Methods  Out- 
lined by  President  of  Mastodon  Films 

PLANS  made  public   last  week 
by  C.    C.   Burr,  president  of 
Mastodon   Films,   Inc.,   outline  an 

extensive  advertising  campaign  to    est  comedy  de  luxe, 


be  carried  in  mediums  of  national 
circulation  on  behalf  of  the  pro- 
ductions sponsored  by  that  organi- 
zation. 

Advertising  to  appear  early  in 
the  new  year  that  will  have 
reader  value  of  over  11,400,000  has 
been  contracted  for.  It  is  pro- 
posed in  this  way  to  reach  person- 
ally the  prospective  patrons  of 
thousands  of  motion  picture  thea- 
tres all  over  the  country  and  thus 
aid  the  exhibitor  very  materially 
in  getting  extra  business  for  his 
house. 

With  the  enlargement  of  the  ad- 
vertising and  publicity  depart- 
ments of  Mastodon  Films,  Inc., 
Mr.  Burr  announces  that  exceed- 
ingly wide  circulation  will  be  given 
to  special  articles,  stories,-  photo- 
graphs and  news  notes  regarding 
the  many  features  and  short  sub- 
jects made  by  the  organization  as 
well  as  the  stars  and  players  who 
appear  in  them.  In  addition  to 
this  special  attention  will  be  paid 
to  aiding  individual  exhibitors  by 
supplying  them  with  whatever  ma- 
terial they  may  need  for  special 
campaigns  and  assisting  them  in 
every  possible  way  to  gain  more 
patrons  for  their  theatres. 

An  additional  press  sheet  will 
soon  be  ready  on  "  Secrets  of 
Paris,"  the  screen  adaptation  of 
Eugene  Sue's  famous  novel,  while 


special  material  is  now  being  pre- 
pared on  other  forthcoming  re- 
leases such  as  Johnny  Hines'  new- 
Luck  " ;  the 
Edward  Sloman  production,  "  The 
Last  Hour,"  featuring  Milton  Sills 
and  Carmel  Myers,  as  well  as  a 
feature  now  being  completed  by 
Edgar  Lewis. 

"  Service  to  the  exhibitor,"  said 
Mr.  Burr,  "  will  be  our  middle 
name  and  we  are  going  to  give 
the  theatre  owner  every  possible 
aid  in  putting  our  productions 
over." 


"If  Winter  Comes"  Due 
Shortly  on  B'way 

"  If  Winter  Comes,"  A.-'S.  M. 
Hutchinson's  dramatic  creation,  will 
come  soon  to  life  on  the  screen  of 
a  Broadway  picture  palace,  accord- 
ing to  word  from  Fox  Film  Corpo- 
ration. Definite  announcement  of 
the  date  of  the  premier  presenta- 
tion of  the  picture  will  be  made 
within  the  next  few  weeks. 

The  final  scenes  of  "  If  Winter 
Comes,"  which  has  been  nearly  a 
year  in  the  making,  have  just  been 
taken,  it  is  announced.  That  the 
visual  interpretation  of  Hutchin- 
son's novel  will  be  a  faithful  ver- 
sion of  the  book,  is  indicated  by 
the  fact  that  the  major  portion  of 
the  photodrama  was  photographed 
in  England,  in  locations  which 
closely  correspond  with  the  descrip- 
tion of  the  author. 


Dayton  Gives  Approval 
to  "Grandma's  Boy" 

Dayton,  Ohio,  has  just  joined  the 
long  list  of  cities  and  towns  in 
which  the  Harold  Lloyd-Asso- 
ciated Exhibitors  super-attraction, 
"  Grandma's  Boy,"  has  played 
havoc  with  existing  records,  ac- 
cording to  the  newspapers  of  that 
city.  I.  Libson  selected  Lloyd's 
first  five-part  comedy  as  the  fea- 
ture for  the  reopening  of  his 
Strand  as  a  first  run  house,  and 
held  it  over  for  a  second  week. 
Near  the  close  of  the  first  week 
the  Dayton  Journal  said: 

"  A  scream  a  minute  has  been  the 
rule  at  the  Strand  this  week,  with 
the  formal  opening  of  this  popular 
playhouse  as  the  home  of  first  run 
feature  plays.  Harold  Lloyd  in 
'  Grandma's  Boy '  has  been  the  at- 
traction all  week,  and  this  prince 
of  entertainers  has  kept  up  his  rec- 
ord for  presentation  of  only  the 
highest  form  of  amusement. 
'  Grandma's  Boy '  is  the  best  the 
film  industry'  affords." 


"One  Stolen  Night"  Is 
New  Sheik  Story 

"  One  Stolen  Night,"  which  is 
now  being  titled  and  edited  at  the 
Vitagraph  studios  in  Brooklyn,  is 
a  "different"  desert  story.  The 
luxurious  background  of  the  Sa- 
hara in  scenes  and  in  locations  is 
there  and  some  of  the  most  thrill- 
ing Bedouin  horseback  riding  ever 
photographed,  but  the  theme  of  the 
tale  differs  from  the  usual 
"  sheik "  yarn.  "  One  Stolen 
Night "  is  a  healthy,  wholesome 
story  of  a  girl  who  is  venturesome 
but"  not  adventurous.  The  ro- 
mance of  the  sand  wastes  draws 
her  into  its  vast  panorama  but 
from  the  moment  she  escapes  from 
her  guardians  on  the  night  before 
her  marriage  the  story  is  unique 
in  its  appeal. 

"  One  Stolen  Night "  provides 
a  novel  and  exotic  background  for 
Alice  Calhoun,  who  is  starred  in 
it.  Vitagraph  has  staged  the  pic- 
ture lavishly  and  the  contrasts  of 
life  in  the  East  are  singularly  fas- 
cinating, so  true  are  the  types. 


N.  Y.  Crippled  Children 
See  Fox  Special 

One  thousand  crippled  children 
saw  the  performance  of  "  The 
Town  That  Forgot  God,"  the  Fox 
special,  at  the  Astor  theatre,  New 
York,  on  December  21,  as  the 
guests  of  the  officers  of  the  Seaside 
Home  for  Crippled  Children. 

City  buses  brought  them  to  the 
theatre  from  public  schools  in 
every'  borough  of  Greater  New 
York  under  the  escort  of  their 
teachers  and  principals.  To  avoid 
any  possible  confusion  incident  to 
their  transportation  through  con- 
gested traffic  a  special  detail  of  po- 
lice were  assigned  to  the  commit- 
tee on  arrangements,  of  which 
Miss  Evelyn  Goldsmith  was  chair- 
man. As  a  further  safeguard  each 
youngster  wore  an  arm  band  bear- 
ing the  color  and  number  of  his 
school. 

One  thousand  Christmas  pres- 
ents, the  gift  of  the  officers  of  the 
organization,  were  distributed  dur- 
ing the  intermission. 


January  6 ,  1923 


91 


"Radio  to  Broadcast 
Hottentot  Song" 

THE  latest  song  hit  to  be 
broadcasted  by  radio  is 
"  The  Happy  Hotten- 
tot," dedicated  to  Douglas 
McLean  and  Madge  Bellamy 
who  play  the  leading  roles  on 
Thomas  Ince's  new  racing 
comedy  feature,  "  The  Hot- 
tentot," a  First  National  re- 
lease. Harry  Von  Tilser,  who 
has  countless  ballads  and 
song  successes  to  his  credit, 
wrote  the  music  and  William 
Jerome,  the  words. 

Title  Is  Announced  for 
Fire  Picture 

Phil  Goldstein  announces  the 
definite  release  title  on  the  second 
Richard  Talmadge  special  to  be 
"  Thru  the  Flames."  This  is  a 
fire  picture  and  will  be  released  in 
six  reels.  The  cast  includes  Rich- 
ard Talmadge,  Charlotte  Pierce, 
Fred  Kohler,  George  Sherwood, 
Ruth   Langston    and    Miss  York. 


Choice  Productions  Inc 

6o44  Sunset  Blvd. 
Los  Angeles 


"Thelma"  Booked  for  First-Runs 

Engagement  by  Capitol,  Detroit,  is 
First  of  Bookings  by  Leading  Houses 


AMONG  the  big  first  run  book- 
ings on  Chester  Bennett's 
"  Thelma,"  starring  Jane  Novak, 
which  are  reported  from  the  Film 
Booking  Offices  of  America  Home 
Office,  is  the  Capitol  Theatre,  De- 
troit^ 

This  is  only  one  of  the  many  ex- 
hibitor responses  which  have 
reached  the  F.  B.  O.  Home  Office. 
From  every  exchange  it  is  reported 
that  the  advent  of  Jane  Novak  in 
an  elaborate  society  production  is 
arousing  the  keen  appreciation  of 
all  picture  fans.  Miss  Novak  has 
heretofore  appeared  almost  exclu- 
sively in  Northwest  dramas  in  all 
of  which  she  appeared  in  "  out- 
door "  costumes.  After  her  career 
as  leading  lady  in  many  big  produc- 
tions, notable  among  which  was 
"  The  River's  End,"  Miss  Novak 
started  her  starring  career  under 
the  Chester  Bennett  banner.  Her 
first  two  pictures  for  F.  B.  O.  were 
"  The  Snow  Shoe  Trail "  and 
"  Colleen  of  the  Pines,"  two  North- 


west dramas  which  gave  her  parts 
such  as  she  had  always  had.  Be- 
lieving, however,  in  the  histrionic 
ability  of  Miss  Novak,  Mr.  Ben- 
nett began  his  search  for  an  elab- 
orate society  drama  which  would 
permit  the  star  greater  emotional 
possibilities.  And  as  a  result  he 
acquired  the  rights  to  Marie  Co- 
relli's  novel,  "  Thelma." 

To  make  the  production  out- 
standing in  every  respect,  Mr.  Ben- 
nett gathered  one  of  the  most 
notable  casts  to  be  seen  on  the 
screen  in  several  years.  It.  in- 
cludes such  favorites  as  Barbara 
Tennant  and  June  Elvidge.  Ver- 
non Steel  is  in  the  leading  mascu- 
line role.  Wedgewood  Nowell  is 
an  important  character.  Playing 
the  part  of  the  father  is  Bert 
Sprotte,  and  Jack  Rollens  plays 
"  Sigurd,"  the  dwarf.  The  cast  is 
completed  by  Peter  Burke  and 
Harry  Clark.  Little  Virginia  No- 
vak, daughter  of  the  star,  is  also 
in  the  picture. 


Century  to  Add  Three 
New  Producing  Units 

Plans  to  add  three  more  pro- 
ducing units  to  the  three  now  mak- 
ing comedies  for  Century  Film 
Corporation  will  be  completed  upon 
the  return  of  Julius  and  Abe  Stern, 
heads  of  Century,  to  Hollywood. 

The  Raymaker,  Goulding  and  Ed- 
wards units  will  be  supplemented 
by  three  new  directors  of  long  ex- 
perience in  making  comedies.  At 
present  the  Stern  brothers  are  in 
New  York,  on  the  lookout  for  new 
first  class  material. 

Special  announcements  will  be 
made  at  an  early  date  both  as  re- 
gards the  new  additions  to  the  pro- 
ducing staff,  and  the  rights  to  cer- 
tain screen,  material  to  be  used  for 
the  series  both  of  Baby  Peggy  and 
of  Buddy  Messenger. 


N.Y.  Books  Hodkinson  Releases 

Exclusive  Broadway  Houses  Will 
Show  Special  and  Feature  Attractions 


AS  evidence  of  the  value  con- 
tained in  the  Hodkinson  re- 
leases it  is  of  interest  to  note  that 
several  of  Broadway's  largest  and 
most  exclusive  motion  picture  the- 
atres had  added  several  of  Hod- 
kinson special  releases  and  feature 
attractions  to  their  program. 

The  most  notable  announcement 
is  to  the  effect  that  "  The  King- 
dom Within,"  the  Victor  Schert- 
zinger  production,  has  been  booked 
over  the  entire  Loew  Circuit  in 
New  York  and  vicinity.  It  is 
scheduled  to  play  the  Loew  State 
Theatre,  New  York,  on  January  29. 

"  The  Headless  Horseman "  or 
"  The  Legend  of  Sleepy  Hollow," 
the  adaptation  of  Washington 
Irving's  widely  read  story  featur- 
ing Will  Rogers  as  Ichabod  Crane, 
was  the  attraction  at  the  Capitol 
Theatre,  New  York,  for  Christmas 
Week. 

Another  large  theatre  circuit  to 


take  advantage  of  the  Hodkinson 
attractions  is  the  Fox  Theatre  Cir- 
cuit, which  has  booked  "  Bulldog 
Drummond "  to  play  in  the  Fox 
houses  in  New  York  and  New 
Jersey. 

Not  losing  sight  of  the  value  of 
the  Hodkinson  short  subjects,  the 
announcement  further  states  that 
the  Rialto  Theatre,  New  York,  re- 
cently showed  the  first  of  the  All 
Star  Comedies  produced  by  C.  C. 
Burr  and  featuring  Charles  Mur- 
ray, Mary  Anderson  and  Raymond 
McKee.  Owing  to  the  exceptional 
interest  contained  in  Movie  Chats 
No.  46,  the  one-reel  novelty  pro- 
duced by  Charles  Urban,  the  Rialto 
Theatre  signed  contracts  for  the 
appearance  of  this  one-reeler  in 
that  theatre  for  one  week. 

Furthermore,  the  announcement 
states  that  the  Rivoli  Theatre  has 
booked  the  Bray  Romances  and 
Bray  Comedies. 


Exploitation  Aid  Sheet 
on  "Only  a  Shopgirl" 

A  novel  exchange  and  exhibitor 
help  has  been  made  up  by  the  C. 
B.  C.  Film  Sales  Corporation  in 
connection  with  its  release  on 
"  Only  a  Shopgirl." 

The  company  has  taken  the 
various  exploitation  aids  which 
they  have  prepared  for  this  fea- 
ture, and  has  had  them  all  photo- 
graphed on  a  single  sheet  and  sent 
out  to  every  territorial  holder  of 
"  Only  a  Shopgirl." 

In  this  way  the  buyers  do  not 
have  to  go  through  the  press  book 
with  their  exhibitors  to  show  them 
the  exploitation  aids  that  are  ready 
for  their  use,  but  bring  out  this 
one  photograph  of  them  all  and 
the  exchange  man  and  the  exhibi- 
tor sees  at  a  glance  just  what  he 
has  and  which  of  them  are  best 
suited  for  his  use. 

Exchanges  are  sending  them  out 
broadcast  throughout  their  terri- 
tory to  exhibitors. 


Bowes  Returns  From  Coast  Trip 

Goldwyn  Vice-President  Enthusiastic 

Over  Additions  to  Organization 

EDWARD  BOWES,  vice  presi-  "Blind    Husbands"    was  placedl 

dent  of  Goldwyn  Pictures  Cor-  under  contract,  and  Frank  Norris 

u~   u^c    Wn         the  McTeague,    one  of  the  classics 

poration,    who  1 has   been    at   the  Ame£an  literature,  was  chosen 

Goldwyn    Studios  m  Culver  City  June  MathisJ 

I0'  ?♦  PmJL  VnrlT  who  wrote  the  screen  version  of, 

^esidenf F.  J    Godsol,  who  is  "The  Four  Horsemen"  was ;  made 

utt           cL;«  anH  Mr  Bowes  editorial   director,    and   Kathenne . 

n     confuen '  with  M  Abraham  Hilliker  and  H.  H  Caldwell  were 

Lehr   vTe  president  in  charge  of  engaged  as  her  assistants 

production    were   instrumental   in  Mr.  Bowes  expressed  unbounded  ( 

making  important  additions  to  the  enthusiasm  over  the  new  Goldwyn, 

Goldwyn    producing    organization  pictures  which  are  nearing  comple- , 

that  is  following  a  policy  of  secur-  tion  or  in  the  titling  and  editing , 

ine  the  biggest  people  attainable  to  stage.    He   is   confident   that  the; 

produce  super-specials.  coming  releases  during  the  winter , 

Eric  von  Stroheim,  the  famous  and  the  spring  months  will  be  tre- 

director  of  "  Foolish  Wives "  and  mendous  box  office  attractions. 


' 'Lion's  Mouse"  Ready 
for  Showing 

These  days  the  Producers  Se- 
curity people  are  looking  quite 
happy.  "  Lion's  Mouse,"  another 
special  melodrama,  has  been  re- 
ceived, titled  and  illustrated. 

This  is  the  production  for  which 
Wyndham  Standing  and  Mar- 
guerite Marsh  were  engaged  as  the 
leads  and  sent  to  England  for  ex- 
teriors. No  announcement  has 
been  made  as  to  the  medium  of 
"■lease. 


BIJOU 
ATLANTIC  CITY 

'ONLY  A 

5H0P  CIPL 


92 


Motion  Picture  News 


Fifty  Interior  Sets  For 
Niblo  Production 

From  twenty  to  thirty  sets  con- 
stitute the  average  amount  of  in- 
teriors for  a  De  Luxe  screen  pro- 
duction, but  the  Fred  Niblo  produc- 
tion of  "  The  Famous  Mrs.  Fair," 
requires  fifty  sets  to  keep  pace  with 
the  extravagant  phases  of  the  story, 
thus  promising  the  production  un- 
usual pictorial  variety. 

In  addition  to  his  work  on  the 
stages,  Mr.  Niblo  is  filming  exterior 
scenes  for  the  picture  in  Santa  Bar- 
bara, Del  Monte  and  Pasadena. 

"  The  Famous  Mrs.  Fair,"  pictur- 
ized  from  the  James  Forbes  stage 
success  which  had  a  long  Broadway 
run  with  Henry  Miller  and  Blanche 
Bates  co-starring,  is  a  Fred  Niblo 
production  to  be  presented  by  Louis 
B.  Mayer  and  distributed  through 
Metro.  In  the  cast  are  Myrtle 
Stedman,  Huntley  Gordon,  Mar- 
guerite de  la  Motte,  Cullen  Landis, 
Carmel  Myers,  Ward  Crane  and 
Helen  Ferguson.  The  cameraman 
■  s  Charles  J.  Van  Enger.  Frances 
Marion  made  the  screen  adaptation. 


Fox  Announces  Six  Specials 

Big  Super-Special  Productions  Head 
List  for   January  and  February 


Corinne  Griffith  Wires 
Approval  of  Plan 

Following  upon  the  heels  of  the 
announcement  of  the  formation  of 
the  Corinne  Griffith  Productions 
which  are  to  be  released  during  the 
new  year  under  the  Hodkinson  ban- 
ner, a  congratulatory  telegram  has 
been  received  by  W.  W.  Hodkinson 
from  Miss  Griffith  which  expresses 
pleasure  that  the  Hodkinson  Corpo- 
ration has  been  selected  as  the  dis- 
tributors for  her  product  and 
further  states  that  she  feels  the  as- 
sociation will  be  a  most  happy  one. 

Miss  Griffith  is  now  busily  en- 
gaged on  the  Coast,  finishing  up  her 
work  preparatory  to  coming  East 
where  she  will  immediately  start 
work  on  her  own  productions  un- 
der the  direction  of  Edward  Small 
and  Charles  R.  Rogers. 

It  is  understood  that  the  film  dra- 
mas in  which  Miss  Griffith  will 
appear  and  which  fit  the  dramatic 
abilities  of  the  star  will  constitute 
some  of  the  best  read  novels 
adapted  to  the  films. 


SIX  recently  announced  super- 
special  productions  head  the 
January  and  early  February  re- 
lease program  of  Fox  Film  Cor- 
poration. Four  star  series  fea- 
tures, two  Sunshine  Comedies, 
two  Mutt  and  Jeff  Animated  Car- 
toons and  the  regular  bi-weekly 
issues  of  Fox  News  complete  the 
list. 

The  specials,  which  are  the  sec- 
ond group  of  giant  productions  to 
be  prepared  by  the  Fox  company 
for  distribution  during  the  current 
season  will  be  released  during  the 
first  two  months  of  the  new  year, 
while  the  other  pictures  will  all  be 
released  during  January. 

These  specials  are  "  The  Village 
Blacksmith,"  Lupino  Lane  in  "  A 
Friendly  Husband,"  "  The  Cus- 
tard Cup,"  with  Mary  Carr,  "  The 
Face  on  the  Barroom  Floor," 
"The  Net"  and  "Does  It  Pay?" 
with  Hope  Hampton. 

"The  Village  Blacksmith,"  di- 
rected by  Jack  Ford,  is  based  on 
the  immortal  poem  of  Henry 
Wadsworth  Longfellow,  and  has 
already  enjoyed  a  month's  run  on 
Broadway,  New  York. 

Lupino  Lane  in  "  A  Friendly 
Husband  "  appears  in  his  first  five- 
reel  comedy  and  offers  the  public 
a  new  treat  in  screen  comics.  Jack 
Blystone  directed. 

"  The  Custard  Cup,"  featuring 
Mary  Carr,  is  a  screen  adaptation 
of  widely  read  novel  of  that  name. 
It  was  directed  by  Herbert 
Brenon  and  boasts  an  excellent 
cast.  A.  Marion  Burton  is  cred- 
ited with  the  scenario. 

"  The  Face  on  the  Barroom 
Floor."  also  directed  by  Jack 
Ford,  is  a  melodrama  of  unusual 
entertainment  value  with  a  cast 


Jackie  Coogan  Revels  in 
Circus  Ring 

Jackie  Coogan  is  hard  at  work  on 
his  new  picture,  "Toby  Tyler,"  a 
circus  story,  and  if  Jackie  pleases 
his  screen  followers  half  as  much 
as  he  is  pleasing  himself  working 
under  the  big  tents  on  the  United 
Studio  lot  in  Hollywood,  another 
■Dig  winner  will  be  chalked  up 
alongside  of  "  Oliver  Twist,"  just 
recently  released  by  First  National. 

"Toby  Tyler"  is  an  original 
-tory  by  James  Otis  and  was 
adapted  for  the  screen  by  Eddie 
Kline,  who  is  directing  it.  Toby 
legins  by  selling  lemonade  and  pea- 
nuts, but  at  the  end  of  ten  days  he 
is  the  star  of  the  sawdust  ring. 

In  the  cast  with  Jackie  will  be. 
among  others,  Barbara  Tenny  and 
Russell  Simp«on. 


Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


of  actors  numbering  such  names 
as  Henry  B.  Walthall,  Ruth  Clif- 
ford, Alma  Bennett,  Walter 
Emerson  and  Frederick  Sullivan. 

"  The  Net,"  with  J.  Gordon  Ed- 
wards directing,  is  from  the  fa- 
mous stage  play  by  Maravene 
Thompson.  The  adaptation  has 
been  done  by  Olga  Linek  Scholl. 
In  the  cast  are  Barbara  Castleton, 
Albert  -  Roscoe  and  Raymond 
Bloomer. 

"  Does  It  Pay?  "  featuring  Hope 
Hampton,  is  the  sixth  of  the  new 
series  of  specials,  It  was  directed 
by  Charles  Horan  and  has  an  all 
star  cast  in  Robert  T.  Haines. 
Mary  Thurman,  Florence  Short 
and  Peggy  Shaw. 

The  William  Farnum  vehicle 
for  January  is  "  Brass  Command- 
ments "  and  will  be  released  on 
the  21st.  The  story  is  by  Charles 
Alden  Seltzer  and  the  scenario  by 
Charles  Kenyon.  Supporting  Far- 
num is  a  cast  with  Wanda  Haw- 
ley.  Tom  Santschi,  and  Claire 
Adams. 

"  The  Footlight  Ranger,"  star- 
ring the  robust  Charles  Jones,  is 
a  story  by  Dorothy  Yost.  Fritzi 
Brunette,  the  winsome  feminine 
lead,  plays  opposite  the  Fox  star. 
The  feature  will  be  released  Janu- 
uary  7th. 

Dustin  Farnum  will  be  seen 
during  the  first  month  of  1923  in 
"  Three  Who  Paid."  Playing  with 
Farnum  are  Bessie  Love.  Frank 
Campeau,  William  Conklin  and 
Robert  Agnew. 

William  Russell's  January  pic- 
ture is  "  Man's  Size,"  which  is 
scheduled  for  the  21st. 

The  Sunshine  Comedies  are 
"  Rides  and  Slides,"  Jan.  7th  and 
"  The  Wise  Cracker,"  Jan.  21. 


"Ninety  and  Nine"  Gets 
Many  Bookings 

Bookings  on  "  The  Ninety  and 
Nine,"  Vitagraph's  special,  pictur- 
ized  from  the  play  of  Ramsay 
Morris,  are  being  reported  at  the 
general  offices  in  such  gratifying 
numbers  that  it  is  predicted  that 
the  picture  will  top  any  of  the 
recent  specials  offered  to  the  trade. 
Exhibitors  for  whom  it  has  been 
screened  are  confident  they  have  a 
box  office  attraction,  a  picture  that 
the  public  will  like  from  every 
angle. 

From  the  exhibitor's  standpoint 
"  The  Ninety  and  Nine "  will  of- 
fer unlimited  opportunities.  It 
has  exceptional  exploitation  fea- 
tures. The  story  is  thoroughly 
modern  in  atmosphere  and  the 
train  racing  through  miles  of  burn- 
ing forest  is  one  of  the  most 
thrilling  scenes  ever  attempted  in 
any  motion  picture  production. 
The  hero,  played  by  Warner  Bax- 
ter, drives  a  locomotive  through 
crashing  timbers  and  the  direction 
is  so  vivid  that  the  audience  is  led 
right  up  to  the  blazing  right  of 
way. 

Colleen  Moore  plays  the  lead 
and  the  critics  have  credited  her 
with  giving  one  of  the  finest  per- 
formances of  her  career.  Be- 
sides Warner  Baxter  others  in  the 
cast  are  Lloyd  Whitlock,  Ger- 
trude Astor,  Robert  Dudley, 
Arthur  Jasmine  and  Ernest  But- 
terworth,  Jr. 


Laurette  Taylor  Highly  Praised 

New  York  Critics  Laud  Actress  for 
Screen  Work  in  "Peg  O'  My  Heart" 


PRELIMINARY  warning  of  the 
first-water  success  Laurette  Tay- 
lor is  to  score  as  soon  as  "  Peg  o' 
My  Heart "  is  screened  before  the 
general  public  is  found  in  New 
York  newspaper  comments  this 
week  by  critics  present  at  the  pri- 
vate showing  of  the  Metro  picture 
at  the  Hotel  Astor  December  10. 

Helen  Pollock,  in  the  Morning 
Telegraph,  holds  that  no  one  else 
on  the  screen,  with  the  possible  ex- 
ception of  Pola  Negri,  is  as  excel- 
lent as  the  stage  and  cinema  star  of 
"  Peg  o'  My  Heart." 

Mr.  Kaufman  wrote  in  the 
Globe: 

"  This  showing — and  it  was  be- 
fore the  severest  of  judges — 
brought  about  an  enthusiasm  that 
is  rare  even  at  this  sort  of  thing. 
The  story  is  simple,  of  course,  but 
that  will  endear  it  to  the  millions." 

Parts  of  Miss  Pollock's  estimate 
of  Laurette  Taylor's  ability  and  the 
picture's  appeal  follow: 

"  Xo  praise  is  too  high  for  this 
Peg  o'  the  screen.  She  is  an  artist 
par  excellence. 

"  Although  with  her  debut  as 
Peg    her    motion    picture  offers 


ought  certainly  to  be  renewed,  for 
there  are  few,  if  any,  artists  of  the 
cinema  who  can  compare  with  her, 
with  the  possible  exception  of  Pola 
Negri. 

"  Laurette  Taylor  and  '  Peg  o' 
My  Heart '  are  a  combination 
which  should  be  mightily  potent  in 
any  motion  picture  house  lucky 
enough  to  secure  them.  To  be<*in 
with,  it  may  be  asserted  the  screen 
lost  a  great  star  when  Miss  Taylor 
decided  to  stick  to  the  legitimate 
stage. 

"  Miss  Taylor  leads  in  intelli- 
gence, in  pantomimic  ability,  in  hu- 
man understanding,  in  caprice  and 
pathos,  and  one  is  driven  to  use 
again  that  word  so  much  over- 
worked by  the  critics  in  just 
praise  of  this  actress — magnetism. 
Certainly  no  one  in  the  films  could 
have  encompassed  Peg. 

"To  the  field  of  motion  picture 
artists  many  are  called,  but  few  are 
chosen,  and  to  mix  the  literary 
metaphor,  Miss  Taylor  seems 
likely  to  ioin  the  small  and  select 
group  whose  names,  like  Abou 
Ben's,  lead  all  the  rest." 


"Strong  Heart"  Dupli- 
cating Early  Success 

"  Strongheart,"  in  his  latest  pic- 
ture, "  Brawn  of  the  North,"  is 
more  than  duplicating  the  success 
of  "  The  Silent  Call  "  in  the  mat- 
ter of  getting  the  crowds,  accord- 
ing to  word  from  First  National's 
home  office. 

George  Fowler,  proprietor  of  the 
Lux  theatre,  Banff,  has  this  to 
record  of  the  new  Lawrence  Trim-, 
ble  and  Jane  Murfin  production : 

"  Broke  all  summer  and  winter 
records  with  showing  of  Strong- 
heart  in  "  Brawn  of  the  North." 
Patrons  demanded  return  showing, 
which  I  am  booking.  Passed  rec- 
ord for  'The  Kid,'  'Three  Mus- 
keteers,' '  Snow  Blind,'  '  Valley  of 
Silent  Men,'  etc.  Opportunity  to 
show  such  a  picture  makes  thea- 
tre owner's  life  worth  living.  Be- 
lieve you  have  the  world  beaten." 

The  records  for  the  past  five 
years  at  the  American  theatre, 
Butte.  Mont.,  were  broken  during 
the  showing  of  the  Strongheart 
picture.  The  American  has  a  seat- 
ing capacity  of  900  and  the  Sun- 
day showing  drew  5,400  persons. 


"The  Tents  of  Allah" 
Shown  Privately 

Officials  of  Associated  Exhibit- 
ors had  their  first  view  a  few  days 
ago  of  "  The  Tents  -of  Allah,"  the 
second  of  the  Edward  A.  Mac- 
Manus  productions  for  that  organ- 
ization. Monte  Blue  and  Mary 
Alden,  with  the  rest  of  the  cast, 
come  very  nearly  forming  an  all- 
star  aggregation,  for  the  list  of 
leading  players  includes  also  Mary 
Thurman,  Frank  Currier,  Macey 
Harlam,  Charles  Lane,  Sallie  Crute 
and  Martin  Faust. 


/  a-nuary  6  ,  1923 


93 


Chicago  Critic  Praises 
"Trifling  W  omen" 

Chicago,  like  New  York,  has 
found  that  Rex  Ingram's  produc- 
tion "  Trifling  Women "  excels 
even  his  biggest  earlier  successes, 
"  The  Four  Horsemen  of  the 
Apocalypse "  and  "  The  Prisoner 
of  Zenda,"  according  to  Metro. 

After  the  recent  presentation  of 
this  Metro  picture  at  the  Chicago 
theatre,  Observer,  the  motion  pic- 
ture critic  of  the  Chicago  Herald 
and  Examiner,  said: 

0  The  name  of  Rex  Ingram  is  be- 
coming a  fetish,  standing  for  the 
unusual  in  photoplays  and  bril- 
liantly handled  productions.  There 
appears  to  be  no  limit  to  the  genius 
of  this  man  who  gave  us  '  The  Fouc 
Horsemen 1  and  '  The  Prisoner  of 
Zenda,'  and  in  '  Trifling  Women  ' 
he  has  given  another  splendid 
photoplay  which  in  many  ways  sur- 
passes both  of  the  others." 

"  Trifling  Women  "  was  written, 
adapted  and  directed  by  Rex 
Ingram. 

Set  Represents  Heaven 
for  Baby  Peggy 

Billy  Franey,  who  has  attracted 
attention  for  his  favorable  work  in 
"  Quincy  Adams  Sawyer,"  has  been 
added  to  the  Baby  Peggy  Com- 
pany, now  at  work  on  the  picture 
in  which  she  is  being  directed  by 
Raymaker. 

A  set  represents  Heaven.  The 
gates  whch  open  into  the  Milky 
Way  are  guarded  by  the  giant  Jack 
Earle,  who  plays  the  part  of  St. 
Peter. 

Herman  C.  Raymaker  is  direct- 
ing Baby  Peggy. 


Pictures  Stand  on  Own  Merits 

"No  Strings  On  Any  Item  of  Product" 
Announced  by  Elmer  Pearson  of  Pathe 


IN  an  official  statement  for  the  in- 
formation of  all  exhibitors,  El- 
mer Pearson,  general  manager  of 
Pathe  Exchange,  Inc.,  clearly  de- 
fines the  Pathe  policy  governing 
bookings  of  all  its  product.  The 
main  point  emphasized  in  Mr. 
Pearson's  statement  is  that  there 
are  no  strings  on  any  item  of 
Pathe  product  binding  it  to  any 
other  item  in  booking  arrange- 
ments. 

'"  Each  and  every  picture  on  our 
lists,  irrespective  of  type  and  in- 
cluding all  of  the  items  of  each 
weekly  release  program,"  the  state- 
ment says,  '  stands  on  its  own 
feet.  Each  of  them  is  issued  on 
its  individual  merits,  is  required 
to  establish  its  individual  reputa- 
tion and  box  office  value,  and  may 
be  booked  on  that  basis  without 
restriction  or  proviso  respecting 
any  other  item.  We  say  to  the  ex- 
hibitor :  '  As  you  like  it ' — book 
one  or  more  or  all.  according  to 


your  conviction  regarding  their 
value  to  you  in  each  instance. 

"  We  can  assure  the  exhibitor 
that  the  rental  price  demanded  for 
a  costly  product  that  has  fully  es- 
tablished its  box  office  value  is 
placed  to  the  credit  of  that  par- 
ticular picture  exclusively;  no 
standard  item  of  comparatively 
new  and  untried  production  re- 
ceives any  advantage  or  support 
from  it.  Under  no  circumstances, 
nor  in  any  way  affecting  the  ex- 
hibitor, is  the  one  linked  up  with 
the  other. 

"  Another  point  upon  which  we 
are  anxious  that  no  doubt  should 
exist  is  this :  The  fact  that  an 
exhibitor  is  a  regular  user  of 
Pathe  News  or  Pathe  Review 
gives  him  no  price  advantage  in 
booking  other  product  over  the  ex- 
hibitor who  has  not  yet  become  a 
regular  Pathe  News  or  Pathe  Re- 
view subscriber.  This  rule  holds 
good  all  through  the  Pathe  lists." 


Broadway  to  Be  Shown 
"Secrets  of  Paris" 

Closely  following  the  announce- 
ment by  C.  C.  Burr  that  Johnny 
Hines  in  "  Sure  Fire  Flint,"  would 
be  presented  at  the  Cameo  theatre, 
beginning  December  31,  comes  word 
that  the  same  producer  is  complet- 
ing arrangements  whereby  "  Secrets 
of  Paris,"  another  of  his  feature 
productions,  will  be  shown  on 
Broadway  within  a  short  time. 

'"  Secrets  of  Paris,"  a  screen  ver- 
sion of  Eugene  Sue's  widely  read 
novel,  "  The  Mysteries  of  Paris," 
was  produced  by  W  hitman  Bennett 
and  directed  by  Kenneth  Webb. 

Numbered  among  the  players  are 
Lew  Cody,  Gladys  Hulette,  Mon- 
tague Love,  Dolores  Cassinelli,  J. 
Barney  Sherry.  Walter  James, 
William  Collier,  Jr.,  Rose  Coghlan, 
Effie  Shannon,  Harry  Sothern, 
Bradley  Barker  and  Jane  Thomas. 


Mae  Marsh  Scores  in  Philly 

Stanley  Company  Books  "Till  We  Meet 
Again"  in  Second  Down  Town  House 


The  Associated  Exhibitors  fea- 
ture, "  Till  We  Meet  Again,"  with 
Mae  Marsh,  played  the  Karlton 
Theatre.  Philadelphia,  last  week, 
and  is  said  to  have  scored  such  a 


Romance  in  Business 

American  Film  Company  has  proved  its  ability  to  put 
romance  into  Industrial  Photography. 

Talented  Scenario  writers  are  at  your  disposal.  These 
men  instill  the  spark  of  life  into  any  and  all  commer- 
cial pictures. 

It  will  be  a  pleasure  to  fully  explain  the  superiority  of 
American-made  productions. 

NEGATIVES  STORED  FREE 
Write  for  full  particulars 


Developing 

Printing 

Tinting 


Toning 
Editing 
Titling 


film  reduced  to 
Standard  Safety 


fireproof  film 
all    fire  under- 


Ordinary 
American 
Sue. 

(Absolutely 
passed  by 
writers.) 

We  have  a  film  printing 
capacity  of  one  million  feet 
weekly. 

American  Film 
Company 

Incorporated 

Laboratories 
6229  Broadway 
Chicago,  Illinois 
and  London,  England 

Samuel  S.  Hutchinson, 
President 


American  10  Points : 

1.  — QUALITY.     Print,  known  for 

brilliancy  and  clearness.  Expert 
staff,  trained  by  years  of  experi- 
ence, assures  highest  quality 
prints  obtainable. 

2.  — REPUTATION.     Gained  in  10 

years  of  experience. 

3.  — RESPONSIBILITY.    A  concern 

of  strong  financial  standing. 

4.  — LOCATION.       In    the  proper 

geographical  location,  assuring 
quick  delivery  anywhere. 

5.  — EQUIPMENT.    AH  of  the  most 

modern  obtainable. 

6.  — CLEANLINESS.      Within  two 

blocks  of  Lake  Michigan.  Away 
from  dirt  and  dust. 

7.  — SAFETY.     Plant  approved  by 

City  of  Chicago  and  Board  of 
Fire  Underwriters. 

8.  — PROMPTNESS.  Accustomed  to 

serve  exacting  requirements. 

9.  — PRICES.    Reasonable  and  com- 

petitive. 

10.— GUARANTEES.  Write  for  our 
unique  guarantee  of  quality 
work. 


r 


hit  that  before  the  run  was  fairly 
started  the  Stanley  Amusement 
Company  booked  it  for  another 
week's  showing  in  the  Capitol,  an- 
other of  its  downtown  houses. 
This  second  engagement  will  be 
played  at  an  early  date. 

The  Karlton  is  known  as  the 
"  elite "  picture  theatre  of  Phila- 
delphia, while  the  Capitol,  in  the 
heart  of  the  shopping  district,  at- 
tracts the  crowds  from  the  lead- 
ing hotels.  To  select  a  feature  to 
run  in  one  of  these  houses  so  soon 
after  its  showing  in  the  other  as 
almost  to  form  a  consecutive  two 
weeks'  run  is  so  unusual  as  to  be 
almost  unprecedented. 

"  Immensely  entertaining "  was 
the  Public  Ledger's  description  of 
"  Till  We  Meet  Again  "  after  the 
opening  of  the  run  at  the  Karlton. 
This  paper,  as  all  the  others,  ac- 
claimed with  enthusiasm  Mae 
Marsh's  return  in  a  feature  well 
worthy  of  her  talents. 

"  It  is  agreeable  to  welcome  an 
old,  yet  still  young,  friend,"  said 
the  Public  Ledger. 

"  It  has  been  a  long  while  since 
Mae  Marsh  was  seen  on  a  local 
screen.  Her  present  vehicle,  a  vig- 
orous and  exciting  melodrama,  full 
to  the  brim  with  action,  was  writ- 
ten and  directed  by  William 
Christy  Cabanne.  So  speedy  is  the 
tempo,  so  varied  the  incidents  and 
locales  and  so  capable  are  Miss 
Marsh  and  her  supporting  company 
that  one  finds  the  picture  immense- 
ly entertaining.  Special  attention 
should  be  paid  to  the  excellent  por- 
trayal given  by  Walter  Miller  as 
head  of  the  crooks'  band." 

Another  markedly  successful 
week's  run  of  "  Till  We  Meet 
Again "  was  that  in  E.  J.  Davis's 
American  Theatre,  Salt  Lake  City, 
where  crowds  are  said  to  have 
packed  the  house  daily. 


Lichtman  Closes  Big 
Foreign  Deal 

Al  Lichtman  announced  this 
week  the  consummation  of  a  deal 
which  will  take  care  of  the  dis- 
tribution of  his  entire  output  for 
the  first  year  in  Australia  and 
Xew  Zealand.  Under  the  terms  of 
a  contract  made  with  -Millard 
Johnson,  American  representative 
of  Australasian  Films,  Ltd.,  his 
company  will  handle  all  Lichtman 
releases  in  1923,  including  all  those 
now  announced :  "  Shadows," 
"  Thorns  and  Orange  Blossoms," 
"The  Hero,"  "Are  You  a  Fail- 
ure?," "Poor  Men's  Wives,"  "The 
Girl  Who  Came  Back,"  "  April 
Showers,"  "  Mothers  -  in  -  Law," 
"The  Broken  Wing"  and  "The 
Parasite." 


Belated  Prints  Rushed 
by  Aeroplane 

Educational  has  established 
what  is  perhaps  a  record  for  deliv- 
ery of  a  short  length  subject.  The 
Sunday  program  for  the  Met  The- 
atre, Lawton,  Oklahoma,  went 
astray  on  shipment  from  Educa- 
tional's  Dallas  branch.  The  near- 
est prints  were  in  the  Oklahoma 
City  exchange,  and  the  manager  of 
that  branch  was  appealed  to  by 
long-distance  phone.  The  distance 
was  too  far  to  cover  by  train  or 
auto,  as  it  was  then  5 :30  and  the 
show  was  scheduled  to  start  at  8 
p.  m.  A  commercial  aviator  was 
called  into  service.  The  film  was 
delivered  to  him  at  6:30  p.  m.,  and 
he  covered  the  sixty-odd  miles 
overland  in  less  than  an  hour.  The 
Met  Theatre  was  able  to  open  its 
show  on  schedule. 


EXHIBITORS 
EVERYWHERE 
ARE  DELIGHTED 
WITH 

'ONLY  A  .if 


94 


Motion  Picture  News 


J.     C.     JESSEN'S    PRODUCTION     NOTES     BY  WIRE 

Studio  and  Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE    0~N    THE  LOT 


East  and  West  with  Fox 

Production  of  "The  Eleventh 
Hour"  began  this  week  under  the 
direction  of  Bernard  Durning. 
The  complete  cast  includes  Shir- 
ley Mason,  Buck  Jones,  June  El- 
vidge,  Richard  Tucker,  Allen 
Hale,  Edward  Martindale,  Har- 
vey Clark  and  Fred  Kelsey. 

The  next  story  for  Tom  Mix 
will  be  "A  Modern  Monte  Cristo," 
an  original  by  Bernard  McCon- 
ville.  Joseph  Franz  is  directing 
and  the  cast  also  includes  Claire 
Adams,  Donald  McDonald,  Ed- 
ward Piel,  George  Siegman,  Hec- 
tor Sarno,  Minna  Ferry  Red- 
mond, Thomas  Guise,  Ethel 
Wales  and  Billie  Bennett. 

"Red  Darkness,"  by  George  F. 
Wortz,  continuity  by  Joseph 
Franklin  Poland,  is  the  next  for 
John  Gilbert,  with  Jerome  Storm 
directing. 

A  Los  Angeles  newspaper  re- 
ports that  Al  St.  John  is  to  be 
featured  in  five  reel  comedies. 
This  could  not  be  verified  at  the 
studio. 

Around  Metro  Studios 

Hunt  Stromberg  has  begun  pro- 
duction of  "The  Two  Twins," 
starring  Bull  Montana  and  direct- 
ed by  Albert  Austin.  Chuck  Reis- 
ner  is  the  second  twin. 

Clara  Kimball  Young's  next 
subject  will  be  "Cordelia  the 
Magnificent,"  by  Leroy  Scott. 

Viola  Dana  is  now  working  in 
"Her  Fatal  Millions."  She  com- 
pletes her  program  series  with 
this  subject  and  hereafter  will  ap- 
pear in  all-star  specials. 

Rex  Ingram,  with  Alice  Terry 
and  Ramon  Navarro,  will  arrive 
the  15th  of  January  to  produce 
"Scaramouche." 

Huntley  Gordon,  a  newcomer  in 
the  motion  picture  ranks,  has  been 
signed  for  a  leading  part  in  "  Your 
Friend  and  Mine,"  which  S-L 
(Sawyer-Lubin)  Pictures  is  pro- 
ducing for  Metro. 

As  the  forerunner  of  increased 
productional  activity  for  the  coming 
year,  Hunt  Stromberg,  producing 
the  Bull  Montana  comedies  for 
Metro  release,  announces  the  acqui- 
sition of  Phil  Gersdorf,  exploita- 
tion expert,  as  head  of  a  newly  or- 
ganized News  and  Service  Depart- 
ment. Gersdorf  arrived  in  Los 
Angeles  from  the  East  this  week, 
making  several  stopovers  in  the 
key  cities  en  route  to  the  coast  to 
acquire  first-hand  exhibitor  infor- 
mation prior  to  assuming  active 
work  with  Stromberg. 

The  girl  with  the  transcontinental 
and  terpsichorean  education  — 
Kathryn  McGuire — has  been  en- 
gaged to  enact  a  part  in  support  of 
Clara  Kimball  Young  in  "The 
Woman  of  Bronze."  t  This  is  a 
Harry  Garson  production  to  be  re- 
leased by  Metro. 


With  Paramount  Units 

William  de  Mille  has  begun 
"Grumpy,"  with  a  cast  including 
Theodore  Roberts,  Conrad  Nagel, 
May  McAvoy,  Bernice  Frank, 
Charles  Ogle,  Robert  Belder, 
Fred  Huntley  and  Bertram  Johns. 

Alfred  E.  Green  has  begun  work 
at  the  Paramount  Long  Island  stu- 
dio on  "The  Ne'er-Do-Well,"  Rex 
Beach's  famous  novel,  which  will 
serve  as  a  starring  picture  for 
Thomas  Meighan.  Supporting  Mr. 
Meighan  will  be  Lila  Lee  in  the 
leading  feminine  role ;  Gertrude 
Astor,  John  Miltern,  Jules  Cowles, 
Sid  Smith,  Cyril  Ring,  Laurance 
Wheat  and  George  O'Brien.  All 
of  the  exterior  scenes  for  the  pic- 
ture will  be  made  in  Panama,  De- 
cember 28  being  the  date  of  the 
company's  sailing  for  the  Canal 
Zone. 

Allan  Dwan  and  his  Paramount 
company  have  returned  to  New 
York  from  Miami,  Fla,  where  they 
have  been  for  three  weeks  filming 
exterior  scenes  for  "  The  Glimpses 
of  the  Moon,"  adapted  for  the 
screen  by  E.  Lloyd  Sheldon  from 
Edith  Wharton's  novel  of  the  same 
name.  Among  the  principal  play- 
ers who  have  returned  to  the  com- 
pany's Eastern  studio  are  Bebe 
Daniels,  Nita  Naldi,  David  Powell, 
Rubye  de  Remer,  Maurice  Costello 
and  Charles  Gerrard. 

With  a  few  final  racing  scenes 
fraught  with  thrills  and  near  acci- 
dents, Director  Paul  Powell  has 
brought  to  a  close  the  current 
Agnes  Ayres  starring  picture  for 
Paramount,  "  Racing  Hearts."  The 
cast  includes  Richard  Dix.  Theo- 
dore Roberts,  Robert  Cain,  Warren 
Rogers  and  others. 

At  Universal  City 

About  35  scratch  prints  of  as 
many  subjects  were  destroyed  by 
fire  last  Saturday  evening.  The 
negatives  were  uninjured.  The 
building  was  damaged  to  the  ex- 
tent of  about  $1,000;  the  value  of 
the  prints  was  about  $100,000;  and 
the  labor  performed  in  editing 
them  amounted  to  $200,000,  ac- 
cording to  the  publicity  depart- 
ment's estimate. 

Jack  Conway  will  direct 
"Trimmed  in  Scarlet,"  by  Wil- 
liam Hurlburt. 

Herbert  Blache  is  beginning 
"Nobody's  Bride,"  which  stars 
Herbert  Rawlinson,  with  Alice 
Lake  and  Edna  Murphy  as  leads. 

Wallace  Worsley  this  week 
made  the  first  scenes  for  "The 
Hunchback  of  Notre  Dame"  in 
the  Court  of  Miracles  setting. 
This  underworld  meeting  place 
opening  scene  required  500  ex- 
tras. Notre  Dame  cathedral  is 
nearing  completion  and  the  Pari- 
sian street  scene  sets  are  being 
built. 

Jean  Perkins  fell  from  a  speed- 
ing train  near  Riverside  last  Sat- 
urday when  he  failed  to  grasp  a 


rope  ladder  dropped  from  an  air- 
plane for  a  scene  for  "Around 
the  World  in  18  Days"  serial. 
Perkins  alighted  in  a  swamp  and 
his  hip  bone  and  two  ribs  are 
broken. 

Raymond  Hatton  has  been  en- 
gaged at  Universal  City  to  portray 
the  important  role  of  Gringoire,  the 
poet,  in  the  Universal-super-jewel 
film  play  of  "  The  Hunchback  of 
Notre  Dame." 

On  the  Goldwyn  Lot 

Jack  Mower,  King  Baggott, 
James  Kirkwood  and  Frederick 
Kovert  have  been  nominated  by 
fans  in  a  voting  contest  to  name 
who  shall  play  Ben  Hur. 

The  title  of  the  R.  A.  Walsh 
production,  "Passions  of  the  Sea," 
has  been  changed  to  "Lost  and 
Found." 

Following  her  excellent  work  in 
"  The  Christian "  and  "  The 
Stranger's  Banquet,"  Goldwyn  gave 
Aileen  Pringle  an  excellent  role  in 
the  next  Rupert  Hughes  picture, 
"  Souls  For  Sale,"  and  then  signed 
her  up  on  a  long-term  contract. 

Hugo  Ballin  has  completed  his 
screen  version  of  Thackeray's 
"  Vanity  Fair,"  starring  Mabel 
Ballin,  for  Goldwyn  release.  The 
last  "  shot "  was  made  on  Monday 
and  by  Thursday  the  picture  had 
been  entirely  assembled,  as  the  first 
cutting  was  carried  on  with  the 
production.  Mr.  and  Mrs.  Ballin 
are  spending  Christmas  at  Santa 
Barbara. 

Rupert  Hughes  is  shooting  the 
train  scenes  of  "  Souls  For  Sale," 
made  for  his  Hollywood  novel  of 
that  title,  at  Palm  Springs. 

Eric  von  Stroheim  is  still  in  San 
Francisco  writing  the  continuity  for 
his  first  Goldwyn  production,  a 
screening  of  Frank  Norris'  novel, 
"  McTeague." 

Marshall  Neilan  is  completing 
preparations  for  two  productions 
to  be  made  in  association  with 
Goldwyn,  "  Red  Lights  "  and  "  Tess 
of  the  D'Urbervilles." 

R-C  Production  Notes 

Mai  St.  Clair  is  now  directing 
the  fifth  Fighting  Blood  story, 
titled  "Some  Punches  and  Judy." 

"  Westbound  -  99 "  is  the  title 
chosen  for  the  third  Emory  John- 
son special  which  will  feature 
Ralph  Lewis  as  a  locomotive  en-, 
srineer.  The  supporting  cast  will 
include  John  Harron,  Ella  Hall, 
Claire  McDowell,  Eddie  Gribbon, 
William  Scott,  Richard  Morris, 
and  Little  Georgie  Stone. 

Emil  Offeman,  general  manager 
of  the  R-C  Studios  in  Los  Angeles, 
has  made  several  additions  to  the 
cast  of  "  The  Greater  Glory,"  which 
will  be  Ethel  Clayton's  third  star- 
ring picture  for  the  Film  Booking 
Offices  of  America.  The  recent  ad- 
ditions include  Carrie  Ward  Clark, 
Clarissa    Selwyn,    Fred  Esmelton 


and  Albert  Lee.  Malcolm  Mc- 
Gregor will  play  the  leading  mascu- 
line role  opposite  Miss  Clayton.  The 
balance  of  the  cast  includes  Albert 
Hart,  Richard  Headrick,  Anderson 
Smith,  Wilfred  Lucus  and  Victory 
Bateman.  James  W.  Home  has 
been  especially  engaged  to  direct. 

Here  and  There 

Edwin  Carewe  has  arrived  on  the 
Coast  to  produce  "  The  Girl  of  the 
Golden  West "  for  First  National. 

Director  W.  S.  Van  Dyke  and 
Carmel  Myers  have  gone  to  Chi- 
cago to  take  part  in  the  making  of 
a  film  there. 

W.  E.  Shallenberger,  president 
of  Arrow,  is  on  the  Coast  negotiat- 
ing with  Ben  Wilson,  Eddie  Lyons, 
and  others  for  next  year's  produc- 
tion. 

Mack  Sennett  will  begin  the  first 
Phyllis  Haver  subject,  The  Extra 
Girl,"  about  the  tenth.  It  is  an  orig- 
inal by  Bernard  McConville,  with 
Dick  Jones  directing. 

Maurice  Tourneur  has  added 
Anna  Q.  Nilsson,  Milton  Sills, 
Frank  Campeau,  Walter  Long,  Burt 
Woodruff,  Aggie  Herring  and  Her- 
schel  Mayall  to  the  cast  of  "  The 
Isle  of  Dead  Ships.'  ' 

The  complete  cast  for  Selznick's 
"  The  Common  Law,"  under  the  di- 
rection of  Archainbaud,  includes 
Corinne  Griffith,  Conway  Tearle, 
Elliott  Dexter,  Doris  May,  Harry 
Myers,  Hobart  Bosworth,  Phyllis 
Haver,  Wally  Van,  Bryant  Wash- 
burn and  Miss  Dupont. 

Bennie  Ziedman  has  "The  Spider 
and  the  Rose"  complete  except  for 
editing. 

J.  G.  Backman,  treasurer  of  the 
Preferred  and  Lichtman  Corpora- 
tions, is  on  the  Coast  making  up  a 
production  program  with  Schul- 
berg.  The  plans  provide  for  18  spe- 
cials to  be  made  in  the  next  two 
years  at  a  cost  of  $7,500,000.  Gas- 
nier,  Ferman  and  Schertzinger  are 
the  directors  who  will  make  the  se- 
ries. 

An  original  story  is  being  writ- 
ten for  the  next  Katherine  Mac- 
Donald  subject,  which  will  be  her 
last  under  present  contracts. 

Schulberg  has  purchased  an  orig- 
inal story  titled  "  Frivolity,"  or 
"  When  a  Woman's  Forty,"  by 
Royal  A.  Baker,  film  censor  of  De- 
troit, and  it  is  being  put  into-  con- 
tinuity for  early  production. 

Another  important  addition  to  the 
cast  of  the  Distinctive  Pictures 
Corporation  all-star  production  of 
"Backbone"  is  announced  this 
week  in  the  name  of  Frank  Evans, 
who  will  have  the  role  of  Doc 
Roper. 

Two  new  comedians  have  been 
added  to  the  company  of  fun- 
makers  in  .  the  Hallroom  Boys 
Comedies,  comes  word  from  Pro- 
ducer Harry  Cohn  from  the  West 
Coast  production  center.  They  are 
Bud  Jamieson  and  Bill  Franey. 


J  anuary  6  ,  192  s 


95 


NEW  THEATRE 

Construction  &  Equipment 
projection  Department  camera 

P.  M.  ABBOTT  TECHNICAL  EDITOR 

The  Motion  Picture  Theatre  of  the 
Future  and  Its  Equipment 

Interesting  Predictions  by  S.  L.  Rothafel  of  Capitol  Theatre,  N.  Y. 


By  S.  L.  Rothafel*  Capitol  Theatre,  N.  Y.  City 

I AM  not  going  to  read  from  a  paper,  be- 
cause I  like  to  do  things  extemporaneous- 
ly. Before  going  into  the  general  talk, 
I  think  it  would  be  in  order  to  tell  you  that 
about  ten  years  ago,  after  I  really  became  in- 
terested in  the  work  which  has  culminated  in 
the  largest  theatre  in  the  world,  I  had  a  dis- 
tinct vision,  and  I  believe  it  has  been  a  matter 
of  accord  that  the  speaker  prophesied  the 
Capitol  theatre  ten  years  before  its  inception. 
I  merely  make  this  statement  to  you,  to  give 
you  some  idea  that  it  was  not  altogether  a 
dream.    It  became  a  reality. 

Remarkable  Prophecy 

I  am  here  this  morning  to  make  another 
prophecy,  a  prophecy  more  remarkable  even 
than  the  one  ten  years  ago.  I  have  seen  the 
motion  picture  theatre  grow  from  my  start  in 
a  little  room  back  of  the  bar  room  in  a  small 
mining  town  of  7,000,  where  I  had  to  borrow 
twenty-five  undertakers  chairs.  I  believe  that 
several  people  in  the  room  saw  the  start,  and 
I  have  seen  it  grow  slowly  but  surely  to  the 
magnificent  palace  in  New  York  and  many 
other  splendid  theatres  throughout  the  coun- 
try. To  tell  you  again  the  old  bromide  that 
the  motion  picture  is  in  its  infancy  would  be 
superfluous.  I  tell  you  gentlemen,  the  motion 
picture  is  going  to  grow,  and  with  it  the  thea- 
tre will  grow  to  a  point  beyond  the  realization 
of  any  one  here.  I  prophesy  that  the  motion 
picture  theatre  will  parallel,  in  both  its  artistic 
endeavor  and  in  its  magnitude,  the  entertain- 
ment value  and  educational  value  of  grand 
opera  or  any  other  artistic  entertainment  the 
world  has  ever  known.  I  prophesy  that  the 
Government,  as  well  as  different  states  and 
municipalities,  will  endow  a  big  motion  picture 
theatre.  I  prophesy  that  the  motion  picture 
theatre  will  be  a  great  force  for  education, 
both  in  the  elementary  education  of  the  school 
child  as  well  as  the  recreation  and  education  of 
the  grown-up.  I  prophesy  that  the  motion 
picture  theatre  is  going  to  make  this  nation 
the  most  cultured  nation  in  the  world.  I 
prophesy  that  the  motion  picture  theatre  is 
going  to  create  and  develop  a  musical  taste 
that  will  be  marvelous.  It  is  going  to  create 
for  us  American  folk-songs;  it  is  going  to 
create  many  new  and  wonderful  composers ;  it 
is  going  to  develop  a  new  form  of  entertain- 
ment. 

•  Paper  before  the  Society  of  Motion  Picture  Engi- 
neers. 


THE  writer  of  the  article  herewith 
presented,  Mr.  Rothafel,  is  of  the 
opinion  that  the  motion  picture  theatre 
of  the  future  will  be  comparable  to  the 
greatest  opera  houses  of  the  world.  The 
future  of  the  motion  picture  holds  out 
great  promise  of  rivalling  or  running  in 
parallel  form  to  grand  opera.  Towards 
this  end  an  equipment  far  in  excess  of 
that  which  is  now  used  will  be  necessary. 
Great  improvements  in  projection  and 
lighting  are  to  be  expected.  New  de- 
velopments in  apparatus  will  provide 
flexibility  and  ease  in  controlling  the 
lighting  effects.  It  is  probable  that  some 
type  of  "color  organ"  will  be  used.  The 
contour  of  the  theatre  will  also  undergo 
a  change  to  accommodate  new  develop- 
ments in  the  accoustical  equipment. 


All  these  developments  naturally  will  need 
new  and  different  equipment.  We  will  begin 
with  the  theatre.  The  motion  picture  theatre 
of  today,  as  it  is  built,  is  entirely  inadequate. 
It  is  merely  a  development  of  the  old  fash- 
ioned theatre  with  its  boxes,  its  balconies,  its 
lower  floor  and  its  stage.  The  new  motion 
picture  theatre  will  be  built  along  highly  scien- 
tific lines.  In  my  opinion,  it  will  be  built  more 
like  the  shape  of  an  egg,  with  a  huge  stage, 
without  any  overhanging  balconies,  as  much 
as  possible  without  an  amphitheatre  effect,  and 
on  one  floor.  I  believe  that  the  theatre  will  be 
of  tremendous  size,  with  probably  5,000  or 
more  seats.  It  will  not  necessarily  be  located 
in  the  advantageous  positions  that  have  here- 
tofore been  the  rule,  but  will  be  located  in 
spots  where  the  real  estate  value  will  not  be 
quite  so  high,  and  where  greater  development 
in  space  and  more  attention  to  its  construction 
can  be  carried  out. 

Importance  of  Lighting 

One  of  the  greatest  and  most  important  ad- 
juncts to  the  motion  picture  theatre,  which  is 
related  to  the  motion  picture  presentation,  is 
the  lighting.  Toward  this  end  we  are  perhaps 
to  make  our  greatest  strides  in  the  next  five 
years.  I  prophesy  to  you  that  the  motion  pic- 
ture theatre  of  tomorrow  will  be  lighted  and 
controlled  in  an  entirely  different  manner  from 
the  motion  picture  theatre  of  today.  I 
prophesy  that  the  lighting  of  the  future  mo- 
tion picture  theatre  will  be  almost  entirely  by 
the  projected  rays  upon  a  highly  sensitized 
surface  in  different  parts  of  the  theatre.  Color 
will  play  a  most  important  part,  and  will  be 


under  the  control  of  one  operator,  who  will 
have  a  central  station  somewhere  in  the  audi- 
torium, preferably  in  the  orchestra.  This 
operator  will  be  a  highly  developed  and 
trained  individual,  who  will  know  dramatic 
psychology  and  music ;  and  that  man  will  play 
upon  a  keyboard  very  similar  to  a  piano,  in 
which  will  be  a  development  of  the  four 
primary  colors,  red,  blue,  yellow  and  green. 
These  colors  will  be  so  divided  on  this  key- 
board that  every  note  struck  in  the  presenta- 
tion by  the  orchestra,  or  any  other  desired 
effect,  will  be  created  by  a  single  note  along 
the  octave  of  the  piano — color  piano  we  will 
call  it— and  the  octaves  represented  by  differ- 
ent shades  of  each  respective  color,  or  such 
mixtures  of  color  as  may  be  necessary  to  ob- 
tain the  desired  effect.  For  instance,  the  very 
last  note  on  the  piano  may  be  very  dark,  deep 
blue,  almost  black,  and  running  up  to  lighter 
shades  of  blue,  until  a  light  steel  blue  is 
reached.  There  have  been  very  remarkable 
developments  along  this  line. 

Audience  Psychology 

It  will  readily  be  seen  what  an  important 
part  this  will  have  in  the  development  of  the 
motion  picture  theatre.  I  might  digress  for 
just  a  moment.  Audience  psychology  of  today 
is  a  remarkable  study  and  we  have  had  a  great 
opportunity  to  study  it  from  every  angle.  I 
say  this  to  you ;  that  grand  opera  will  never  be 
popular,  that  is,  universally  popular  among 
the  masses  of  this  country;  because  they  are 
living  too  rapidly;  they  think  too  rapidly; 
they  are  restless  and  nervous.  They  want 
everything  quickly,  and  they  want  it  in  good 
taste.  They  have  got  to  get  a  thrill  out  of 
everything,  and  the  color,  plus  the  new  thea- 
tre, the  new  ideas  in  presentation,  a  huge  mag- 
nificent orchestra,  augmented  by  wonderful 
organs  and  other  equipment,  and  wonderful 
projection,  will  help  to  satisfy  this  desire. 

Color,  therefore,  will  play  a  most  wonderful 
part.  We  have  even  now  in  New  York  taken 
the  ordinary  switchboard,  such  as  you  know 
it,  and  with  it  we  try  to  play  with  color  as  far 
as  our  capacity  will  permit.  We  are  handi- 
capped now  simply  by  a  primary  system  and 
the  ordinary  switches  to  make  them,  but  by 
careful  development  and  careful  training  we 
have  been  able  to  get  some  very  remarkable 
effects.  We  have  used  that  in  conjunction 
with  projection.  We  have  attempted  projec- 
tion on  scrim,  with  a  tableau  background,  dur- 
ing Armistis  week,  in  connection  with  one  of 
(Continued  on  page  96) 


96 


Motion  Picture  News 


Theatre  of  the  Future  and 
Its  Equipment 

(Continued  from  page  95) 

Mr.  Kelley's  pictures,  "  Where  Poppies 
Bloom "  and  were  successful.  It  was  a  new 
thought,  a  new  idea,  and  was  received  with  a 
great  deal  of  favor.  We  were  further  en- 
couraged to  try  a  new  thing  in  scrim  work  in 
another  presentation  with  the  aid  of  projec- 
tion, which  puzzled  many  people,  and  which 
was  all  done  by  means  of  color. 

We  can  create  mood  by  color  and  we  can 
raise  the  dramatic  climax  by  color,  as  we  so 
often  do  in  the  theatre  and  at  home.  For 
instance,  we  try  to  depict  in  color  the  dra- 
matic effect  of  the  overture  to  Tannhauser. 
We  paint  pictures.  In  other  words,  we  paint 
our  scenery  with  color,  and  then  as  the  strains 
of  that  overture  rise  and  come  to  a  climax,  the 
lights  gradually  rise  with  it,  until  the  last 
chords  are  struck,  and  the  brilliancy  of  the 
entire  ensemble  is  heightened  to  such  an  ex- 
tent that  we  have  seen  audiences  fairly  rise 
out  of  their  seats  at  the  combination  of  light, 
music  and  the  picture. 

Advancement  in  Projection 

Now  we  come  to  the  projection.  There  has 
not  been  as  much  advance  in  projection  in  the 
past  five  years  as  I  should  like  to  see,  although 
there  has  been  some  advancement,  and  we  be- 
lieve that  we  have  done  our  share  towards 
bringing  it  to  the  industry.  We  are  now 
using  what  is  known  as  the  high  intensity 
lamp.  We  were  compelled  to  use  it  because 
of  the  tremendous  physical  disadvantage  of 
the  long  throw  and  the  obscured  atmosphere. 
We  tried  everything  until  we  secured  the 
high  intensity  lamp.  We  found  that  we  could 
not  use  the  arc  exactly  as  it  was,  but  after 
much  experiment  and  trial,  we  secured  a  satis- 
factory form  of  filter.  We  then  came  upon 
a  new  shutter  that  was  developed  by  Mr. 
Runcie,  which  did  away  with  the  opaque  plate 
entirely,  and  once  more  we  use  color.  But  at 
no  time  during  the  travel  of  the  picture  before 
the  aperture  does  the  light  ever  leave  the 
screen.  The  result  is  very  satisfactory,  and  is 
a  decided  step  forward. 

I  had  the  great  pleasure  of  watching  a  ma- 
chine a  few  weeks  ago  that  had  a  new  idea  in 
film  movement.  I  believe  it  is  a  decided  step 
forward,  but  I  think  that  the  projected  picture 


of  tomorrow  will  be  entirely  different  from 
that  of  today.  I  think  it  will  be  so  controlled 
by  automatic  devices  that  it  will  require  highly 
trained  men.  I  believe  the  manipulation  of 
these  machines  will  be  entirely  automatic,  and 
will  be  so  developed  that  it  will  be  syn- 
chronized by  either  sound  waves,  or  original 
photography,  so  that  it  will  develop  and 
change  its  own  speed  according  to  the  respec- 
tive action.  I  think  it  will  be  so  highly  sensi- 
tized that  the  slightest  action  will  be  developed 
and  projected  automatically. 

Highest  Form  of  Entertainment 

Now,  when  this  is  done,  we  will  begin  to  get 
the  motion  picture  of  the  morrow  where  we 
will  present  motion  pictures  in  a  way  that  will 
be  comparable  to  any  form  of  entertainment 
or  art  before  the  world.  The  motion  picture  is 
not  an  art,  and  I  doubt  very  much,  gentlemen, 
if  it  ever  can  be,  but  the  motion  picture  devel- 
opment, wedded  to  light,  color  and  music,  will 
be  a  new  art,  and  I  hope  that  I  may  live  to 
see  its  culmination.  We  are  working  very 
hard,  gradually,  slowly.  We  have  seen  many 
wonderful  things;  we  are  dreaming  of  very 
wonderful  things.  We  have  every  reason  to 
tell  you  what  we  have  told  you  this  morning, 
and  believe  that  everything  we  have  said  will 
be  practically  demonstrated  within  the  course 
of  the  next  ten  years.  We  believe  that  the 
motion  picture  theatres  are  going  to  charge 
not  one  dollar  which  we  are  now  getting,  but 
will  charge  as  high  as  five  dollars  to  witness  a 
motion  picture  presentation.  You  will  see  the 
prejudices  against  the  motion  picture  entirely 
eliminated.  Censorship  will  be  eliminated. 
The  real  backbone  of  the  motion  picture  is 
going  to  be  that  step  forward  that  I  have 
spoken  to  you  about.  There  will  be  many  aux- 
iliary branches,  the  development  of  the  com- 
mercial branch,  the  development  of  the  educa- 
tional branch,  the  development,  as  I  saw  in  an 
article  yesterday  morning,  of  the  motion  pic- 
ture by  radio.  That  is  not  at  all  impossible, 
and  I  firmly  believe  it  is  coming.  Then  there" 
will  be  the  development  of  the  motion  picture 
in  medical  science,  the  development  of  the  mo- 
tion picture  in  the  science  of  teaching  almost 
any  study.  I  want  to  tell  you  that  whatever 
we  have  done  in  the  past  to  bring  the  picture 
to  its  present  state  has  only  been  a  stepping 
stone  and  the  foundation  to  something  finer 
id  bigger  in  t 

I  thank  you. 


Discussion  of  the  Paper 

The  following  is  a  part  of  the  discussion 
that  took  place  concerning  Mr.  Rothafel's 
paper : 

Mr.  Campe:  I  should  like  to  ask  Mr. 
Rothafel  if  he  has  done  any  experimental 
work  using  various  gradations  of  the  same 
color,  that  is,  by  changing  the  intensity  in  such 
a  way  as  to  utilize  all  the  different  tones  of 
that  color. 

Mr.  Rothafel  :  I  will  answer  that  by  say- 
ing that  we  have.  May  I  illustrate  to  you  just 
what  we  have  done  ?  For  instance,  we  have 
here  a  series  of  four  strips  of  different  kinds 
of  blue  because  there  happened  to  be  that 
many  octaves  on  the  piano.  We  simply  called 
the  first  octave  a  certain  kind  of  blue.  We 
had  different  densities  up  to  that  one  octave. 
Each  note  represented  a  little  lighter  grada- 
tion, you  might  call  it,  running  up  the  scale, 
so  that  when  we  struck  a  certain  note  in  that 
octave  there  was  always  the  same  color.  Then 
we  had,  as  I  spoke  about,  the  three  primary 
colors,  and  these  were  mixed  automatically.  If 
I  wanted  purple,  I  simply  threw  the  red  and 
the  blue  together  and  struck  whatever  note  I 
wanted  and  got  the  exact  density  of  purple 
that  I  wanted,  except  that  it  would  be  by  the 
mixture  of  the  two  colors.  We  tried  that  in 
connection  with  the  Swanee  River,  and  it 
almost  made  one  feel  the  Swanee  River. 

Utilization  of  the  Senses 

Now,  there  is  another  thing  I  forgot  to 
speak  about,  the  utilization  of  the  senses.  We 
are  using  two  now,  the  eye  and  the  ear.  We 
have  gone  even  further.  We  are  using  the 
sense  of  scent.  We  are  trying  to  get  to  a 
point  where  we  can  create  almost  a  perfect 
elusion,  without  destroying  the  greatest  charm 
of  the  motion  picture,  by  letting  your  imagina- 
tion work.  But  we  grasp  you  in  such  a  spell — 
we  try  to  at  least — that  you  forget  everything 
else,  judging  from  the  different  comments  that 
come  to  us  voluntarily,  and  they  invariably 
say  this :  "  We  have  been  rested,''  which  is, 
after  all,  the  real  function  of  entertainment. 
Now,  if  we  were  wrong  and  if  we  did  not  func- 
tion properly,  we  never  would  rest. 

That  is  a  great  study,  and  it  applies — you 
may  think  I  am  digressing — but  I  mean  it 

(Continued  on  page  106) 


The  Alima  Theatre,  Live  Oak,  Fla.,  illustrates  a  good  ty  Pe  of  small  house.   The  front  presents  an  attractive  design 


January  6 ,  1923 


97 


OWER'S 
PROJECTORS 

USED  EXCLUSIVELY 


Advertisement  of  the 
Teleview  in  the  New 
York  newspapers. 


a  new  form  of 
entertainment 

On  Wednesday  Evening,  Dec.  27, 
there  will  be  presented  at  the 
SELWYN  THEATRE,  Broadway 
and  42nd  St.,  New  York,  an  abso- 
lutely new  form  of  entertainment. 

This  will  be  the  world  premiere  of 
binocularly  stereoscopic  cinemat- 
ography, presenting  for  the  first  time 
in  history  a  medium  by  which 
Nature  may  be  seen  in  natural,  solid 
form,  instead  of  "flat"  pictures  on  a 
screen. 

Every  seat  in  the  Selwyn  Theatre 
is  being  equipped  with  an  electrical 
instrument— THE  TELEVIEW- 
through  which  you  will  see  living  peo- 
ple re-created  on  a  phantom  stage, 
out  over  the  heads  of  the  audience. 

Nothing  like  it  ever  has  been  seen 
before,  and  cannot  be  seen  except  at 
the  Selwyn  Theatre,  New  York  City. 

The  initial  TELEVIEW  offering 
will  be  a  fanciful  comedy,  "M.  A. 
R.  S.,"  with  Grant  Mitchell  and  Mar- 
garet Irving,  and  a  program  of 
innovations  made  possible  only  by 
means  of  this  marvelous  invention. 


TO  MEET  THE  EXACTING 
REQUIREMENTS     OF  THE 

TELEVIEW 


NICHOLAS  POWER  COMPANY*^ 


9g 


Motion  Picture  News 


Pacific  Coast  House  Most  Complete  of 
Those  in  Small  Towns 


Alimar,  Live  Oak,  Fla., 
Opens 

The  Alimar  theatre,  Live  Oak,  Fla.,  is  an 
excellent  type  of  a  modern  house  in  a  small 
town  as  shown  by  views  on  page  96. 
Though  the  town  has  a  population  of  only 
3,000  yet  much  support  is  drawn  from  nearby 
towns  and  country  by  giving  big  productions. 
Manager  Lon  Burton  reports  a  fine  business 
since  opening.  The  Alimar  has  a  capacity  of 
1,000,  is  of  brick  and  concrete  construction, 
has  an  ample  stage  and  dressing  rooms,  hand- 
some lobby.  A  unique  feature  is  the  drop  cur- 
tain which  is  a  splendid  painting  of  the 
famous  Swanee  River,  as  it  looks  a  mile  from 
Live  Oak,  of  which  everyone  there  is  very 
proud.  Rich  hangings  set  off  the  scene  nicely. 
— Hutson. 


"Roseland"  Opens  in 
Omaha,  Nebr. 

"The  Roseland,"  a  new  $250,000  motion 
picture  theatre  was  christened  recently.  This 
cinema  temple  is  located  in  the  South  Side  of 
Nebraska's  metropolis  and  no  doubt  will  enjoy 
a  large  patronage.  Samuel  and  Louis  Epstein 
are  the  lessees.  They  already  operate  the 
Besse  and  the  Magic,  also  in  the  South  Side 
district. 

The  new  theatre  has  1,200  seats,  900  being 
on  the  first  floor.  The  equipment  includes  a 
fine  organ.  The  management  intends  to  show 
pictures  only,  at  least  for  a  while. 


Present  plans  call  for  the  showing  of  first- 
run  pictures  at  the  Metropolitan,  runs  to  con- 
tinue for  one  week.    Walter  Lee  will  direct 


ONE  of  the  most  up-to-date  and  complete 
houses  in  any  small  town  of  the  Pacific 
coast  was  opened  recently  with  the  dedication 
of  the  $175,000  Whiteside  theatre,  at  Cor- 
vallis,  Oregon,  by  George  and  Samuel  White- 
side, owners  and  managers. 

The  house  seats  about  eight  hundred  per- 
sons, including  main  floor  and  balcony.  Loges 
are  in  the  rear  of  the  main  floor  and  the  first 
four  rows  of  the  balcony.  The  color  scheme 
of  the  house  is  gray  and  old  rose. 

The  outside  is  finished  in  plain  brick,  with 
a  large  marquis  and  spotlights  on  the  front. 
The  ticket  booth  is  equipped  with  a  three-unit 
automatic  ticket  machine. 

The  foyer  is  decorated  and  carpeted  in  old 
rose  and  black.  Openings  from  the  foyer 
to  the  auditorium  are  glass  enclosed  with 
drapes  on  both  sides.  At  one  end  of  the 
foyer  is  a  check  room  and  at  the  other  end  a 
drinking  fountain.  Stairs  at  both  sides  lead  to 
the  mezzanine  floor. 

On  the  mezzanine  floor  are  the  writing  room, 
general  men's  and  women's  rest  rooms  and  the 
ladies'  room.  The  general  rest  room  is  fitted 
with  rose-colored  cretonne  drapes,  with  an 
overdrape  of  rose  velour.  Blue  and  gold  reed 
furniture  is  used. 

The  ladies'  room  is  furnished  in  blue  and 
gold,  with  old  ivory  fixtures. 

The  stage  is  equipped  with  full  stage  set- 
tings.    The  main  drape  curtain  is  made  of 


rose-tinted  taupe.  This  will  absorb  any  color 
thrown  upon  it  from  the  foot  and  side  lights, 
and  will  carry  out  any  color  scheme  that  the 
electricians  wish  to  portray.  The  auditorium 
and  loges  are  fitted  with  specially  constructed 
Heywood-Wakefield  opera  chairs.  At  each 
side  of  the  stage  is  an  electric  flower  garden, 
equipped  with  four  circuits  of  electricity  con- 
trolled by  dimmers  from  the  projection  room. 
All  house  lights  and  the  curtains  are  con- 
trolled from  a  central  board  in  the  room. 

Equipment  in  the  projection  booth  at  the 
rear  of  the  balcony  includes  two  type  "  S " 
Simplex  projectors  with  Broukert  Dissolving 
Stereopticon  and  Spotlight,  and  also  a  spe- 
cially constructed  film  cabinet  and  re-wind 
table  with  a  Transverter  and  Cutler  Hammer 
Dimmers. 

The  total  cost  of  the  building  and  furnish- 
ing of  the  theatre  was  practically  $175,000, 
including  a  Wurlitzer  organ.  The  architect 
was  H.  Ryan  of  Seattle.  The  house  was  equip- 
ped, lighted,  furnished  and  decorated  by  B.  F. 
Shearer  Theatre  Equipment  Company  of 
Seattle. 


Community  Theatre  for 
Caldwell,  N.  J. 

In  order  to  properly  insure  the  character 
of  and  retain  local  control  of  amusement  and 
entertainment  for  the  commnnity,  it  has  been 
proposed  that  an  organization  be  effected  for 
the  purpose  of  erecting  and  operating  a  the- 
atre and  amusement  centre  for  Caldwell,  N.  J., 
which  will  be  of  considerable  value  in  the 
future.  A  meeting  for  the  discussion  of  this 
project  was  arranged  where  a  definite  plan  of 
action  was  to  be  fully  discussed  in  order  that 
the  best  solution  possible  may  be  arrived  at. 


Metropolitan  Theatre  Co.  Opens  New 
Metropolitan  in  Baltimore 


THE  Metropolitan  theatre,  Baltimore's 
newest  neighborhood  house,  opened  last 
Saturday  under  the  supervision  of  the  Metro- 
politan Theatre  Company,  officers  of  which 
are  Frederick  W.  Schanze,  president;  August 
Malthan,  vice-president;  John  Ament,  secre- 
tary, and  J.  Alan  Fledderman,  treasurer.  Dr. 
Schanze  is  managing  director,  and  the  book- 
ings will  be  looked  after  by  Bernard  Depkin, 
Jr.,  who  also  is  director  of  the  Boulevard 
theatre. 

The  Metropolitan  was  designed  by  Otto 
Simonson  &  Company,  architects,  and  was 
built  by  the  Consolidated  Engineering  Com- 
pany. It  is  in  Colonial  style,  and  the  struc- 
ture cost  a  total  of  $325,000.  Two  entrances 
have  been  provided,  with  a  marquee  for  each, 
and  the  remainder  of  the  first  floor  has  been 
taken  up  with  store-fronts.  Bowling  alleys 
are  in  the  basement,  and  on  the  upper  floors 
are  billiard  rooms  and  meeting  rooms  for 
lodge  purposes. 

Terra  cotta,  granite  and  red  brick  have  been 
used  for  the  fagade.  Lobbies  and  foyers  are 
finished  with  a  wainscoting  of  green  Italian 
marble  and  have  floors  of  terazza.  Indirect 
lighting  is  used  throughout.  Mulberry,  ivory, 
gray  and  gold  are  used  in  the  interior  decor- 
ations, and  the  chairs  are  of  ebony  tone,  with 
mulberry  colored  upholstery.  A  mezzanine 
promenade  has  been  furnished  with  wicker  fur- 
niture, and  the  decorations  and  draperies 
match  the  floor  covering,  which  is  of  heavy 
taupe  velvet. 

The  theatre  has  a  seating  capacity  of  1,450, 
a  balcony  providing  seats  for  550  of  this 
number. 


the  orchestra,  and  Mrs.  Josephine  Abbott 
Schanze  and  George  Finster  have  been  en- 
gaged as  organ  soloists. 


Employees  of  the  Standard  Film  Laboratories,  Hollywood,  Cal.  John  W.  Nickolans,  vice- 
pres.  and  superintendent  is  seated  in  tite  center  of  the  s-econd  row  from  the  bottom.  Mr. 
Nickolans  is  wearing  a  large  black  boiv  tie  but  no  coat 


January  6 


1923 


99 


Do  your  patrons  get  their  money's  worth? 


A  RE  you  sending  your  patrons  home 
with  the  feeling  that  their  even- 
JL  JL  ing  has  been  well  and  profitably 
spent?  Are  they  happy  and  smiling — or 
do  you  send  them  away  with  eye'Strain? 

Selecting  the  program  is  only  part  of  the 
job  of  displaying  pictures.  Putting  it  on  the 
screen  is  the  other  equally  important  part 
and  depends  on  the  light  and  light  control. 

Poor  projection  of  an  interesting  picture 
annoys  an  audience  — good  projection  of  a 
less  interesting  picture  will  hold  them. 
How  much  more  important  than  elaborate 
decorations  is  proper  light  for  projection  ? 
A  well  displayed  picture  will  make  them 


forget  the  surroundings,  but  no  decora- 
tions will  compensate  for  eye-strain  caused 
by  poor  lighting. 

The  most  intense  light  that  can  be  se- 
lected is  that  of  the  direct  current  arc. 
And  the  most  improved  type  of  apparatus 
to  convert  the  usual  alternating  current 
into  direct  is  the  Wagner  White-Light 
Converter.  It  gives  a  brilliant  white  light 
which  is  also  steady,  easily  controlled  and 
perfectly  dissolving  at  change  over. 

Installing  a  Wagner  White-Light  Con- 
verter is  assuring  clear  cut  pictures,  free 
dom  from  flicker  and  from  its  consequent 
eye  strain. 


Wagner  White-Light  Converter,  Type 
S.  C.  includes  converter,  transformer 
element  and  starting  switch.  Ballast 
resistance,  polarity  switch  and  am- 
meter are  included  as  part  of  the  equip- 
ment and  furnished  in  separate  units. 


How  the  Wagner  White-Light  Converter  performs  this  is  described 
interestingly  in  a  book  entitled  "Light  For  Morion  Picture  Projection" 
which  you  can  get  simply  by  filling  in  the  coupon  and  forwarding 
it  to  us.  Light  is  the  important  accessory  in  your  business  even 
though  it  is  a  minor  item  in  the  total  expense  of  the  theatre.  The 
many  advantages  and  conveniences  connected  with  the  Converter 
are  explained  in  plain  language  with  just  enough  of  the  technical 
to  answer  any  questions  that  arise.  Shall  we  send  you  a  copy? 

Wagner  Electric  Corporation 

(Formerly  known  as  Wagner  Electric  Mfg.  Co.) 

Saint  Louis 


Atlanta.  Ga. 

Baltimore 

Boston 

Buffalo 

Chicago 

Cincinnati 

Cleveland 


Dallas 

Denver 

Detroit 

Indianapolis 

Kansas  City.  Mo. 

Los  Angeles 

Milwaukee 


Minneapolis 

Montreal 

New  York 

Omaha 

Philadelphia 

Pittsburgh 

Portland.  Oregon 


Salt  Lake  City 

San  Francisco 

Seattle 

Saint  Louis 

Springfield.  Mass. 

Toledo 

Toronto 


For  local  addresses  consult  telephone  directories 


WAGNER  WHITE  -  LIGHT 


CONVERTER 

41M-S-H 


Wagner  Electnc  Corporation,  Saint  Louis,  Mo. 

Please  send  me,  without  obligation  on  my  part,  a  copy 
of  your  book,  "Light  For  Motion  Picture  Projection." 


Firm  or  Theatre. 
Street  _.. 


Town  State.. 


100 


Motion  Picture  N  e  w  s 


W  e  stinghouse 

Distributors 

New  York  City — Howells 
Cine  Equipment  Co.,  740 
-7th  Ave. 

Philadelphia,  Pa.  —  Will- 
iams, Brown  &  Earle  Co., 
918  Chestnut  St. 

Buffalo,  N.  Y. — Becker  The- 
atre Supply  Co.,  184 
Franklin  St. 

Pittsburgh,  Pa. — The  S.  Jc  S. 
Film  &  Supply  Co.,  Forbes 
St. 

Denver,  Col. — The  Denver 
Theatre  Supply  Co. 

Omaha,  Neb. — -Cole  Theatre 
Supply  Co. 

Kansas  C  ty,  Mo.  —  Cole 
Theatre  Supply  Co. 

Dallas,  Texas — Lucas  Thea- 
tre Supply  Co. 

Los  Angeles,  Cal. — Pacific 
Amusement  Supply  Co. 

Portland,  Ore. — Service  Film 
&  Supply  Co.,  78  W.  Park 
St. 

Seattle,  Wash.— The  Thea- 
tre Equipment  Co. 

Atlanta,  Ga. — Lucas  Thea- 
tre Supply  Co. 

Auburn,  N.  Y. — Auburn 
Film  Co. 

Minneapolis,  Minn.  —  The 
Rialto  Co. 

Cleveland,  Ohio — Art  Film 
Studios 

San  Francisco,  CaL— Theatre 
Equipment  Supply  Co. 

Boston,  Mass — Eastern  The- 
atre Equipment  Co.,  43 
Winchester  St. 

These  distributors  are  deal- 
ers in  equipment  for  the 
motion  picture  theatre. 


Westinghouse 


January  6  .  i o 


101 


w 

TestInchous? 
electric 


Jteaturing  

SOME  ADVANTAGES  OF  WEST1NGHOLSE 
MOTION    PICTURE  MOTOR-GENERATOR 

EQUIPMENT — 

1 .  Projection  of  motion  pictures,  projection  of 
slides.  and  use  of  spot  or  flood  light 
simultaneously. 

2.  Reliable  source  of  the  proper  direct-current 
supply  for  up-to-date  theatres. 

3.  Liberal  design,  which  means  plenty  of  addi- 
tional capacity  for  a  short  time. 

4.  Change-over  accomplished  with  a  steady 
illumination  of  the  picture  on  the  screen 

5.  Specialists  in  motion  picture  projection  ready 
to  serve  you. 

Westinghouse  Electric  &  Manufacturing  Company 


East  Pittsburgh 


Pennsvlvanir 


"iiliillibi 


Westinghouse 


102 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


Grauman's  Projection  Dept. 

Mechanics  and  art  join  hands  to  make  a  per- 
fect screen  display  of  motion  pictures  and  that 
is  why  Sid  Grauman  pays  so  much  detailed 
attention  to  the  projection  rooms  in  his  thea- 
tres. Grauman  long  ago  realized  that  good 
pictures,  if  poorly  projected,  will  not  be  a 
popular  success  and  this  understanding  of  the 
screen  art  is  responsible  for  the  minute  care 
with  which  the  projection  rooms  of  Grauman's 
theatres  are  equipped. 

The  very  best  of  projection  equipment  has 
been  provided  for  the  new  Grauman-Egyptian 
theatre  at  Hollywood  which  opened  October 
18  with  Douglas  Fairbanks  in  "  Robin 
Hood."  Mr.  Grauman  spared  no  expense  in 
fitting  up  the  mechanical  booth  with  the  very 
latest  designs  of  moving  picture  machinery. 
More  than  $5,000  has  been  spent  on  the  equip- 
ment alone,  while  the  effect  of  environment  on 
the  projectionist  has  been  given  rein  to  in  the 
decorative  features.  Carrying  out  the  Egyp- 
tian motif  of  the  theatre,  the  projection 
room  has  been  finished  in  a  three  tone  color 
scheme.  The  border  of  the  side  walls  is 
studded  withh  hieroglyphics  similar  to  the 
ones  that  once  made  picture  paintings  on  the 
border  of  the  Sahara,  while  the  ceiling  is 
toned  to  the  night  blue  of  the  sky.  With  in- 
direct lighting,  the  booth  presents  not  only  an 
attractive  interior,  but  one  also  calculated  to 
inspire  the  projectionist  to  artistic  work. 

Mechanical  Equipment 

The  mechanical  equipment  is  of  the  latest 
designs  now  used.  It  includes  two  Powers' 
Six  B  projectors  with  Powers'  high  intensity 
arc  lights,  and  one  Powers'  triple  dissolver, 
with  which  some  of  the  latest  coloring  effects 
will  be  presented  in  Grauman's  Egyptian; 
three  spot  lamps  casting  vari-colored  hues,  a 
Westinghouse  generator  with  a  capacity  of 
125  amperes. 

This  equipment  is  operated  by  the  pro- 
jectionist by  means  of  automatic  electrical 
controls  arranged  in  three  stations,  from  any 
one  of  which  the  projectionist  will  have  com- 
plete control  of  the  entire  equipment. 

The  comfort  of  the  projection  room  has  been 
further  enhanced  by  placing  the  rheostats  in  a 
specially  made  cabinet.  Like  the  main  booth, 
this  is  ventilated  by  a  fresh  air  system  that 


insures  a  constant  circulation.  Because  the 
rheostats  generate  an  intense  heat,  the  custo- 
mary plan  of  installing  them  in  the  projec- 
tion room  was  abandoned  in  Grauman's  Egyp- 
tian and  a  separate  compartment  provided 
and  in  this  cabinet  has  been  placed  the  En- 
terprise automatic  re-wind. 

Adjoining  the  main  booth,  entry  to  which 
is  obtained  from  the  roof,  thereby  adding  to 
the  daylight  freshness  of  the  projection  room, 
a  film  vault  has  been  built.  Constructed  on  the 
order  of  a  bank  safe,  with  a  steel  door, 
this  vault  is  absolutely  fireproof,  and  will 
insure  the  safety  of  the  films  while  they  are 
not  being  used. 

Storage  of  Film 

All  attraction  to  be  shown  at  Grauman's 
Egyptian  will  be  stored  in  this  vault  both  be- 
for  and  during  their  exhibition  runs.  Every 
known  safety  method  of  handling  the  film  has 
been  installed  in  this  compartment  and  any 
untoward  accident  to  the  films  has  been  ren- 
dered practically  impossible  by  the  precautions 
taken. 

As  the  French  say,  the  projection  room  of 
the  Hollywood  film  temple  is  the  dernier  cri 
in  the  art  of  screen  projection. 


Dear  Editors: — You  will  find  the  enclosed 
25c.  for  a  membership  button  as  I  am  anxious 
to  join  the  League  and  help  keep  the  good 
work  going.  I  have  been  reading  the  Forum 
for  some  time  and  I  believe  I  have  the  object 
of  the  League  in  my  head  by  this  time.  I 
am  quite  willing  to  do  my  share  in  taking 
care  of  films.  I  always  inspect  my  film  before 
I  run  it  and  make  out  a  cue  sheet  for  my 
change-over  signal.  There  are  usually  plenty 
of  other  signals  but  if  I  went  by  them  I  would 
have  quite  a  time.  I  also  am  inclosing  some 
strips  as  evidence  of  some  misframe  king's 
work.  Such  splices  and  out  of  frame  to  route ! 
Yours  respectfully, 

W.  G.  VANOSDOLL, 
Keokuk,  Iowa. 


Dear  Sir: 

The  National  Anti-Misframe  League  is  do- 
ing its  share  on  improving  projection.  I  have 
been  studying  the  Forum  for  some  time  and 


get  some  valuable  pointers  from  it.  I  desire 
to  become  a  member  and  am  enclosing  stamps 
to  cover  cost  of  button. 

Good  luck  to  the  League  and  a  standard  of 
better  pictures. 

Respectfully, 

William  Holbrook, 

Fillmore,  Utah. 


N.  A.  M.  L., 

My  dear  Editor: — I  received  the  button  to- 
day. I  thank  you  for  giving  me  the  address 
of  a  slide  manufacturer  so  I  can  get  a  slide 
made.  If  every  operator  took  as  much  inter- 
est in  N.  A.  M.  L.  as  I  do,  the  film  exchanges 
would  fire  all  the  inspectors. 

Yours  truly, 

J.  T.  JOHNSTON, 
Arcade  Theatre,  Summerville,  S.  C. 


Dear  Editor: 

Enclosed  find  membership  blank,  also  25c. 
in  stamps  for  bronze  button.  I  hope  you  will 
accept  me  as  a  member  of  the  League  as  I  am 
very  much  in  favor  of  it  and  think  every 
projectionist  who  cares  for  his  profession 
should  join. 

I  am  yours  for  a  larger  N.  A.  M.  L., 
Melvin  Grant, 
Liberty  Theatre, 
Chester,  S.  C. 


N.  A.  M.  L., 

Dear  Sir: — Please  send  me  a  supply  of 
labels,  also  a  new  bronze  button.  I  have  lost 
my  membership  card  so  I  would  appreciate 
your  sending  me  a  new  one.  Please  send  the 
button  C.  0.  D.  as  the  post  office  is  closed  at 
this  time  and  I  haven't  any  stamps. 

Very  truly  yours, 
GUY  K.  COON,  No.  1298, 
Ford  Theatre,  Lincolnton,  N.  C. 


Dear  Sir: — Please  find  enclosed  25c.  for 
which  please  send  me  N.  A.  M.  L.  button  by 
return  mail.  Also  give  me  information  as 
how  I  can  get  in  that  organization  called  the 
I.  A.  T.  S.  E.;  also  the  address. 

Respectfully, 
EARLE  E.  JONES,  No.  1886, 
Box  183,  W.  Blocton,  Ala. 


Blank  for  New  League  Members 

Member's  Name   


Home  Address   

Theatre   

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  applicants  when  sending  in  blanks  for  membership  in  the  N.  A.  M.  L.  please  enclose  twenty- five  cents  for  a  membership 


January  6 ,  1923 


103 


Every  print  deserves  all  the  photographic 
quality  that  can  be  put  into  it. 

EASTMAN 
POSITIVE  FILM 

has  the  long  scale  of  gradation  that  repro- 
duces all  the  delicate  halftones  between 
high  lights  and  shadows — it  carries  the  qual- 
ity of  the  negative  through  to  the  screen. 

Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


104 


Motion  Picture  News 


Number  of  Proposed  Theatres  Continues  Large 


Weekly  Reports  on  New  Building  Shows 
Steady  Increase  for  Year 


CALIFORNIA 

San  Pedro — Building  permit  has  been  issued 
for  theatre  building  to  be  erected  at  7th  and 
Palos  Verdes  Sts.  by  Mrs.  Rudecinda  F.  S. 
•de  Dodson  to  cost  $240,000.  Building  to  be  at 
114  West  7th  St.,  86  x  157.  Plans  call  for  struc- 
ture of  concrete  and  hollow  tile  exterior  with 
■concrete  foundation,  floors  and  roof. 

Hyde  Park— Plans  are  being  prepared  by 
Architect  F.  J.  Soper  and  A.  L.  Rogelmaier. 
for  a  one-story  theatre  and  store  building  to  be 
•erected  for  Miss  Emma  Walter.  Theatre  will 
seat  250  and  structure  will  contain  three  stores. 


witz,  933  E.  Kirby  Ave.  Brick,  stone  and  steel, 
concrete.     Architect  taking  bids  on  separate 

contracts. 


MINNESOTA 
Winona — Architect  Otto  A.  Merman,  Linker 
Bldg.,  La  Crosse,  Wis.,  has  plans  for  theatre, 
capacity  1,250,  66  x  140,  Johnson  St.  between 
3rd  and  4th.  Owner,  Beyerstadt  Amuse.  Co., 
\Y.  F.  Queisser,  Secy.,  Winona.  Re.  cone,  fdn., 
brick  and  tile,  steel  re.  concrete.  Owner  taking 
bids. 


ILLINOIS 

Chicago — J.  E.  O.  Pridmore,  38  S.  Dearborn 
St.,  has  plans  for  five-story  theatre  building, 
stores,  hotel  and  dance  hall  at  Lawrence  Ave. 
and.  Winthrop,  $1,500,000.  Owner,  Flotke  & 
Crosby,  2532  N.  Clark  St.,  Chicago.  Building, 
brick,  stone  trim  and  reinforced  concrete,  fire- 
proof. 


MISSOURI 
Kansas  City — Plans  have  been  completed  for 
the  new  theatre  for  Star  Amuse.  &  Invest.  Co. 
which  is  to  cost  $125,000,  by  Architect  Sunder- 
land &  Besecke,  406  Interstate  Bldg. 


IOWA 

Oeiwein — A  new  theatre  will  be  erected  here 
by  T.  H.  Kerwin.  Plans  are  being  prepared  by 
H.  H.  Burr,  Commercial  Nat'l  Bank,  Waterloo. 

Sioux  City — Architects  Buettler  &  Arnold, 
Grain  Exchange  Bldg.,  have  filed  plans  for  the 
new  $50,000  community  building. 


MASSACHUSETTS 

Fall  River — Architect  N.  C.  Chase,  11  Pleas- 
ant St.,  has  plans  for  one-story  theatre  building 
at  257  Brightman  St.  Owner,  St.  Michael's 
Portuguese  Benefit  Protective  Assn.,  c/o  J.  F. 
Diniz,  185  Brownell  St.,  Fall  River.  Building 
of  brick,  owner  taking  bids. 

Somerville — Wm.  A.  Dykeman,  15  Exchange 
St.,  Boston,  has  completed  plans  for  the  Magoun 
Square  Theatre. 


NEW  JERSEY 

Passaic — Architect  A.  Presikel,  Playhouse 
Bldg.,  Passaic,  has  plans  for  two-story  theatre 
on  Main  between  Madison  and  Henry.  Owner, 
Jacob  Fabian,  150  Fair  St.,  Paterson.  Brick 
construction.    Capacity  2,600. 

Paterson — F.  W.  Wentworth,  140  Market  St., 
has  plans  for  one-story  theatre,  $150,000,  on 
Church  and  Market  Sts.  Owner,  Alexander 
Hamilton  Theatre,  209  Main  St.  Brick,  archi- 
tect taking  bids. 

Wildzvood — Andrew  J.  Sauer  &  Co.,  Danckla 
Bldg.,  Philadelphia,  has  plans  for  one-story  the- 
atre, 100  x  200,.  Owner,  Hunts  Theatre,  Inc., 
W.  C.  Hunt,  Pres.,  1220  Vine  St.,  Philadelphia. 
Frame  and  stucco,  architect  taking  bids. 


MICHIGAN 

Detroit — George  V.  Pottle  is  preparing  plans 
for  brick  theatre,  30  x  177,  to  be  erected  on 
VanDyke  Ave. 

Detroit — Architect  I.  M.  Lewis,  503  Congress 
Bldg.,  has  plans  for  two-story  and  basement  the- 
atre costing  $80,000,  100  x  100,  N.  E.  corner 
Shoemaker  and  St.  Clair.    Owner,  B.  Berko- 


NEW  YORK 
Jamestown — Beck  &  Tinkham,  317  Washing- 
ton St.,  has  plans  for  two-story  theatre,  3rd  and 
Spring  Sts.,  owner,  J.  Russell  Rogerson,  Gokey 
Bldg.  Brick  structure,  general  construction  con- 
tract let  to  Warren  Constr.  Co.,  Gokey  Bldg, 
Jamestown. 

Mt.  Vernon — Harrison  G.  Wiseman,  25  W. 
34th  St.,  N.  Y.  C,  has  plans  for  theatre  on  S 
5th  Ave.  between  1st  and  2nd  Sts.  Owner,  Wm. 
Brandt,  c/o  architect. 

New  York  City—Wm.  La  Zinsk,  101  Fark 
Ave.,  has  plans  for  one-story  theatre,  182  x  183, 
irreg.  Bway,  169th  to  170th  Sts.    Owner.  170th 


St.  Theatre  Co.,  Inc.,  280  Madison  Ave.  Brick 
structure,  architect  taking  bids  on  separate  con- 
tracts. 

Coudersport — H.  E.  Crane,  proprietor.  West 
St.  Theatre,  let  building  contract  for  the  erection 
of  a  new  theatre  building  to  W.  H.  Cramer  of 
Emporium.  Theatre  to  be  erected  on  First  and 
Main  Sts.  Building  will  be  50  x  94,  fireproof, 
and  cost  $25,000.  Capacity  500,  two  stores  in 
front  of  building. 

Philadelphia — Hoffman  Henon  Co.,  Finance 
Bldg.,  Philadelphia,  have  plans  for  one-story, 
bal.  and  base,  theatre  building,  118  x  156,  on 
11th  and  Market  St.,  S.  E.  corner,  $1,500,000. 
Owner,  Stanley  Co.  of  A.,  1214  Market  St. 
Building,  concrete  and  brick,  architect  sublets. 

Philadelphia— Thos.  W.  Lamb,  644  8th  Ave., 
N.  Y.  C,  has  plans  for  12-story  theatre  bldg., 
63  x  129,  S.  W.  corner  16th  and  Market,  $2,000,- 
000.  Owner,  Max  Film  Corp,  126  West  26th 
St.,  N.  Y.  C.  Engineer,  H.  H.  Miller,  34  S. 
17th  St.,  Philadelphia.    Structure,  skeleton  steel. 

Pittsburg — Simons,  Brittain  &  English,  Ma- 
gee  Bldg.,  has  plans  for  three-story  and  base, 
theatre,  60  x  170,  at  Center  and  Montross  Ave., 
$150,000.  Owner,  Steel  City  Amuse.  Co.,  J.  L. 
Branch,  801  Wylie  Ave.  Brick,  stone  and  terra 
cotta. 

Somerset — Architect  E.  B.  Walker  has  com- 
pleted plans  for  $100,000  theatre,  Purdy  and 
Cataissa  Aves.  Owner,  C.  B.  Pascoe,  Grand 
Theatre. 

Titusville— Eugene  De  Rosa,  110  W.  40th  St., 
N.  Y.  C,  has  completed  plans  for  theatre  for 
W.  Spring  St.  Owner,  J.  C.  McKinney.  Titus- 
ville. 

York — Steve  S.  Horn  of  E.  C.  Horn  &  Son, 
Arch,  of  N.  Y.  C,  have  plans  for  new  theatre 
to  be  built  at  40-48  N.  George  St,  57  x  114. 
Nathan  Appell. 


WISCONSIN 

Lancaster — Architects  Claude  &  Starck,  8  S. 
Carroll  St,  Madison,  Wis,  completed  plans  and 
awarded  contracts  for  $100,000  theatre.  Owner, 
City  of  Lancaster,  c/o  John  M.  Stone,  City 
Clerk.  City  Hall. 

Milwaukee—  C.  W.  &  G.  L.  Rapp.  190  N.  State 
St..  Chicago,  have  plans  for  six-story  and  base, 
theatre  and  office  building,  6th  and  Grand  Sts, 


On  the  left  is  a  view  of  the  newly-opened  National  Theatre,  New  York,  which  can  boast  of  a  zvide  and  imposing  front,  with  a  marquee  covering 
the  entire  width  of  the  building.  ,  ,  j 

The  display  cases,  also  the  Spanjcrgraph,  are  so  arranged  that  they  can  accommodate  three  sheet  posters  or  photographs  of  any  sue. 

The  house  is  owned  and  managed  bv  Messrs.  Rosenzzveig  and  Kats,  who  also  own  and  operate  the  City  Line  Ozone  Park  and  the  hlorence 
Theatre,  shozvn  on  right,  which  also  recently  opened  in  Nezv  York.  The  lobby  displays  zvere  installed  by  the  Libman-Spanjer  Corp.,  New  Yorit 
Citx. 


a n u ar y  6  ,  1923 


105 


Theatre  Managers  Know 

That  the  curtain  and  draperies  of  the  house  exercise 
■  mighty  influence  on  box  office  receipts. 

Harmony  of  design,  consideration  of  colors,  and  ap- 
propriate materials  decide  whether  a  house  is  elegant 
or  tawdry. 

Our  long  experience  and  individual  study  of  each 
theatre  enable  us  to  make  draperies  pay  for  themselves 
plus  a  profit. 

Architects,  owners  and  managers  are  invited  to  get 
our  ideas — and  we  manufacture  especially  good  equip- 
ment, too. 

Haller  &  Haller 


Terminal  Building 


Columbus,  Ohio 


Small  jobs  and  releases  receive  the 
same  careful  and  personal 
attention.    They  are 


PRINTS 


EMPIRE  LABORATORIES,  Inc. 


Phone*  5437 
BRYANT  S736 


723  7th  Ave.,  N.  Y.  City 


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CURTAIN  MACHINE 


Noiseless 
Positive 
Foolproof; 
Economical 
Guaranteed 


Patented 


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13  So.  Canal  St. 


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T 


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now  be  secured  from  the  Secretary. 
Address  729  Seventh  Avenue,  New  York  City, 
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Any  Two  Simultaneously  Same  Amperes  in  each  Arc 

The  Series  Arc  M-G  Set  That 
Produces  Perfect  Arcs 

TransVerteR  (Double  Arc  Type)  is  a  series  arc  motor 
generator,  having  automatic  voltage  regulation. 

Xo  more  amperes  used  than  actually  required  for  the 
light  or  dark  pictures. 

Only  such  voltage  is  generated  as  is  used  in  the  arc 
itself  (no  ballast  being  used). 

TransVerteR  produces  better  results  and  uses  less  cur- 
rent than  any  other  device. 

TransVerteR  is  ball  bearing ;  gives  better  light  and  bet- 
ter pictures.  It  is  easy  to  operate,  thoroughly  reliable,  and 
is  an  important  factor  in  drawing  full  houses,  by  reason 
of  superior  projection. 

A*k  your  dealer 

The  Hertner  Electric  Co. 

1900  West  112th  Street,  Cleveland,  Ohio 


H.  ROBINS  BURROUGHS 

M.  AM.  SOC.  C  E. 

THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  BROADWAY  702  SOUTH  WABASH  AVENUE  109  GOLDEN  GATE  AVENUE 

JEW  YORK  CITY  CHICAGO.  ILL.  SAN  FRANCISCO,  CAL. 


106 


Motion  Picture  News 


Theatre  of  the  Future  and 
Its  Equipment 

(Continued  from  page  96) 

applies  directly  to  the  color  principle  of  which 
you  spoke.  If  a  mistake  is  made  and  the 
wrong  color  used,  the  layman  may  not  be  able 
to  say  directly,  "  You  are  wrong,"  but  instinc- 
tively he  will  feel  that  it  is  wrong.  That  is 
the  peculiar  psychology  of  the  audience.  They 
may  not  be  able  to  put  their  finger  on  it  and 
say,  "  that  is  wrong,"  but  they  will  feel  it  is 
wrong,  and  therefore  we  have  had  trouble.  It 
is  far  from  being  developed,  but  it  is  going  to 
be  developed  along  the  line  of  the  gradation 
of  color  and  the  inter-change  of  different 
colors,  making  any  combination  that*  is 
desired. 

Mr.  Campe:  Do  you  make  use  of  grada- 
tions in  intensity?  In  other  words  when  you 
work  up  to  the  climax,  do  you  throw  on  a 
stronger  light? 

Mr.  Kothafel:  Yes,  in  the  same  way  that 
you  can  have  gradations  of  sound  on  the  piano, 
you  can  have  gradations  of  light.  That  will 
not  be  done  by  pressure,  but  automatically. 
It  will  be  on  exactly  the  same  principle  of  the 
pipe  organ,  except  that  instead  of  striking  a 
note  you  will  strike  color. 

Dr.  Mees:  I  should  like  to  point  out  to 
those  who  wish  to  make  experiments  in  this 
color  work,  that  you  can  get  all  the  possible 
combinations  of  color  by  the  use  of  the  three 
primaries.  If  you  are  designing  any  organs 
for  that  purpose,  or  if  you  are  doing  any  ex- 
perimental work,  you  can  just  as  well  start 
with  the  three  primaries.  There  is  no  need 
of  using  any  more  than  three  colors,  provided 
ycu  use  the  right  colors  to  start  with.    If  you 


do  not  use  the  right  primaries  you  will  have  to 
have  a  larger  number,  but  if  you  choose  the 
right  ones,  you  will  need  only  three. 

Mr.  Rothafel:  I  never  knew  that  I  was 
going  to  meet  Dr.  Mees  here,  but  Dr.  Mees  has 
been  unanimously  appointed  a  committee  of 
one  to  consult  with  us  before  we  go  ahead  in 
the  further  development  of  this  thing,  because 


Three  Manuel  Marr  and  Cotton  Concert 
Organ  which  zvas  installed  in  Pittsfield's 
Half  Million  Dollar  Capitol  Theatre 


we  have  the  greatest  respect  and  admiration 
for  Dr.  Mees  and  his  opinion. 

Dr.  Mees  :  I  did  not  want  to  appear  to  dic- 
tate to  those  who  have  been  carrying  on  ex- 
periments. I  only  want  to  suggest  to  any 
others  who  want  to  make  experiments  to  start 
with  the  three  primary  colors. 

Mr.  Rothapel:   You  are  perfectly  right. 

Norwich  Palace  Theatre 
Company  Formed 

Organization  of  The  Norwich  Palace  Thea- 
tre Company,  planned  to  be  one  of  the  most 
modern  playhouses  in  southern  New  England, 
given  over  to  both  motion  pictures  and  vaude- 
ville, was  perfected  last  week  at  Norwich, 
Conn. 

Plans  and  specifications  of  a  modern  fire- 
proof theatre  have  been  completed  by  Cud- 
worth  &  Thompson,  Norwich,  architects.  Bids 
on  construction  and  furnishings  will  be  asked 
within  a  short  time.  Construction  of  the  pro- 
posed theatre  will  be  of  reinforced  concrete 
and  steel,  with  entrance  on  Rose  Place.  The 
house  will  be  built  to  have  a  seating  capacity 
of  about  1,500.  A  pipe  organ  will  be  installed 
and  the  house  equipped  for  handling  any  dra- 
matic, musical  or  motion  picture  program. 


Washington  State  Reform 
School  Installs  Simplex 

Sales  and  installations  announced  during 
the  past  week  by  the  B.  F.  Shearer  Theatre 
Equipment  Company  of  Seattle,  include  a  new 
model  Simplex  projector  sold  to  and  installed 
in  the  Washington  State  reform  school  at 
Chehalis,  Wash. 


Mr.  Theatre  Owner— Face  The  Facts 

Statistics  show  that  90%  of  the  Film  Fires  originate  in  the  projector. 

The  owner  carries  Grave  Responsibility  for  the  Safety  of  his  patrons  against  Fire  and  Panic  and  is 
forced  to  face  serious  loss  even  though  covered  by  insurance. 


The  National  Board  (f/fj)  rt  n  /fj/f)  Affords  Protection 
of  Fire  Underwriters       Ili^^Jr      if     Ivivl  Against 

Says  /Mwi^lllUvi}^  FUm  Fire 

Insurance  is  only  a  partial  cure  of  the  results  of  fire  at  heavy  cost 

l^iyuil  Prevents  Fire  and  the  Investment  is  Small 

"An  ounce  of  prevention  is  worth  a  pound  of  cure."  And  yet  this  prevention  costs  many  times 
less  than  the  partial  cure. 

Think  This   Over   !~THE  *|^bfaff "  CO.,  752  S.  Wabash  Ave.,  Chicago,  111. 

,  or  Southern  Address,  1324  E.  Front  St.,  Ft.  Worth,  Texas 

Mail  particulars 

Be  Fair  to  Yourself  Name 

I  Address   


January  6 ,  1923 


107 


Loew's  Windsor,  Ontario, 
Changes  Ownership 

Simon  Meretsky,  owner  of  the  Windsor 
theatre  and  originally  part  owner  of  the  Walk- 
erville  theatre,  has  closed  the  deal  with  the 
stockholders  for  the  Loew's  theatre  at  Wind- 
sor, Ontario,  and  will  start  to  operate  same 
immediately,  the  name  of  the  house  to  be  the 
Capitol.  The  company  consists  of  S.  Meret- 
sky, owner  of  the  Windsor,  and  Edward  Glas- 
go,  owner  of  the  Empire  theatre,  and  Hon. 
Dr.  Reaume.  Interior  decorations  and  scenic 
effects  are  the  best  that  were  ever  put  into  any 
theatre  in  Canada  or  the  United  States.  Five 
acts  of  the  best  vaudeville  that  can  be  obtained 
will  be  shown  with  every  change  of  pictures. 


Pre-War  Prices 
Now  Being  Quoted  For 

NEWMAN 

METAL  FRAMES 

Make  a  wonderful  show- 
ing in  your  lobby. 

Sizes  for  8  x  10"  and 
11  x  14"  photos,  1 -sheet 
and  3-sheet  posters,  and 
special  cards. 

Furnished  in  finishes 
that  are  artistic  and 
never  require  polishing. 

Write  for  Catalog  "  N." 
NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  W.  Washington  St.     Chicago,  III. 


Of 
all 
Kinds 


Write 

for 
samples 


*WELDON,WILLIAMSaiCK 

PORT  SMITH,  ARK. 


Commercial  Fibre 
15  East  26th  Street 


Positive  Raw  Film 
Produced  in  Italy 
By  the 
Fabbrica  Italian:*  I. amine 
Milano 
Solb  Agents 

Co.  of  America,  Inc. 

New  York  City 


Phone:  Maditon  Square  4430 


New  Classic  for  Washing- 
ton, D.  C. 

D.  G.  Joseph  is  erecting  the  new  Classic 
theatre  at  61st  and  Dix  streets,  N.E.,  Wash- 
ington. The  foundations  of  this  two  story 
theatre,  store  and  professional  men's  office 
building  are  complete  and  the  500  seat  house 
is  to  open  by  June  1,  1923.  Julius  Wenig  is 
the  architect.  The  lobby  entrance  will  be  in 
the  center  of  the  building,  a  drug  store  occupy- 
ing the  Dix  street  corner.  Representing  a 
$50,000  investment  the  house  will  have  a 
spacious  stage,  and  dressing  rooms,  will  run 
fifty  feet  on  Dix,  and  109  feet  on  61st.  The 
building  is  of  tapestry  brick  construction — 
concrete  and  steel  in  the  theatre  portion  and 
strictly  fireproof  throughout. 


Isis  Theatre,  Augusta,  Ga., 
Being  Remodelled 

D.  A.  Bisagno,  local  oil  man,  announces 
plans  for  the  rebuilding  and  remodeling  of 
the  Isis  which  will  be  one  of  the  show  spots 
of  the  town.  The  old  front  of  the  theatre 
will  be  discarded  and  an  entirely  new  marble 
front  will  be  erected.  The  entire  interior  will 
be  remodeled  to  give  greater  seating  capacity 
and  the  interior  decorations  will  be  in  keeping 
with  the  balance  of  the  house. 


WEST  VIRGINIA 

Charleston — Architect  Wallace  Knight,  205 
Oberlin  Bldg.,  has  completed  plans  for  theatre 
to  be  erected  on  Summer  St.  for  owner,  Charles- 
ton National  Bank,  201  Capitol  St.,  Charleston, 
W.  Va. 


usiness 
fe  rings 


THEATRE  CHAIRS  WANTED— Any  quantity  for 
cash  within  100  miles.  John  Blum,  79  West  Forty- 
fifth  Street,  New  York  City. 


ON  SALE — One  Powers  Six  B  complete  motor  drive 
$250.00.  One  Hill  Transmitter  for  two  machines 
complete  with  starting  box,  $250.00  (with  guarantee). 
Brinkman,  125  West  Forty-sixth  Street.  New  York 
City. 


FOR  SALE— Thirty-six  foot  electric  sign  with 
wording  The  Auditorium.  Also  double  attraction 
board,  three  lines.  All  in  good  condition  and  at  a 
bargain  price.     State  Theatre,  Dayton.  Ohio 


DID  YOU  KNOW  that  of  $250,000 
worth  of  movie  ads  placed  in  Chicago  in 
1922 — we  excelled  all  other  advertising 
companies  combined  by  $225,000 — Plans 
and  ideas  free.  THE  MASTER  AD- 
VERTISERS CORP.,  732  S.  Wabash 
Ave.,  Chicago. 


ELECTRICALLY  OPERATED 
NKM    STANDARD  AVTOIWATICKET  SELLER 
UNIVERSALLY  USED 
^^SKfit*-      Write  tor  prices  and  name  of  dls- 
(Kh.  tribiitor  in  your  territory. 

■zgg&B*         AUTOMATIC  TICKET 
^|§fr     REGISTER  CORPORATION 

1778  Broadway       New  York,  N.  Y. 


Have  Your  Electric 
Sign  in  Cc 

The  color  Is  In  the  glass  of  Reco  Color 
Hoods.  Clear,  brilliant,  eye-catching 
color  that  out-attracts  the  signs  of 
your  competitors.  Pay  for  Mires 
within  a  year  orer  dipped  or  colored 
iamps.    Circular  on  request. 

M   "*'c  cowwiirl^ 

Makers  of  Reco  Flashers  and  Motors 
2628  W.  Congress  St.,  Chicago,  111. 


RadiO- Mat 


TALK  from  your  screen 
WITH  your  quickly 
TYPEWRITTEN  MESSAGES. 

50  RADIO-MATS  $2. 
WHITE,  AMBER  or  GREEN. 


Accept  no  substitute. 


is  the  Stationery  of  the  Screen 


PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN'S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,  N.J. 


WANTED 

Salesman  of  recognized  standing  among  the  Important 
Film  Manufacturers.  This  vacancy  offers  the  opportunity 
to  secure  highly  profitable  side  line  which  will  not  conflict 
with  other  business.  Box  245,  Motion  Picture  News, 
N.  Y.  C. 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousnnd 
changes  were  recorded  in  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to  50%  in  post- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 
244  West  42nd  St.       Phone.  Bryant  8138       New  York 
Addressing  Printing 


TYPHOON  POOLING  SYSTEM 

I     TYPHOON  FAN  CO.  345W.39-ST.  NEW  YORK 


308 


Motion  Picture  News 


pllllllllllllllllllllllllllllllilllllllllllllllllllffl 

|  FEATURE  RELEASE  CHART  | 

Productions  are,  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
1  have  a  short-cut  toward  such  information  as  he  may  need.   Short  subject  and  comedy  releases,  as  well  as 

(  information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.    (S.  R.  indicates  State  Right 

release.  ) 

|    Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September  | 

plllllllllllllllllllllllH 


Feature 


Length 


SEPTEMBER 

Star  Distributed  By 

Barb-Wire   j»ck  Hoxie  Aywon-S.  R  5  reels.. 

Blood  and  Sand  Rodolph  Valentino. Paramount   8  reels.. 

Broadway  Roae  Mae  Murray  Metro   8  reels. . 

Bull  Dog  Courage  Special  Cast  Aywon-S.  R  5  reels. 

Caught  Bluffing  Frank    Mayo  Universal   5  reels.. 

Confidence   Herbert  Rawlinson. Universal   5  reels.. 

Crimson   Clue  Rich'rds'n-SedgwickClark-Cornelius   5  reels. . 

Crusader,  The  William  Russell  Fox   5  reels. 

Dangerous  Adventure. .  .Grace  Darmond  ..Warner  Bros  7  reels.. 

Deserted  at  the  Altar.  .Special  Cast  Phil  Goldstone-S.  R.  7  reels. . 

Down    to    the    Sea  In 

Ships   Courtot-McKee  ...Elmer  Clifton   11  reels. 

Eternal  Flame,  The  Norma  Talmadge. .  .First  National  6  reels.. 

Face  to  Face  Marguerite  Marsh.  .Pathe  (Playgoers)..  .5  reels.. 

Fighting  Guide,  The  William  Duncan  ..Vitagraph  5  reels.. 

Five  Dollar  Baby  Viola   Dana  Metro  6  reels. 

Fools  of  Fortune  Mare,  de  la  Motte.Amer.    Releasing. ...  5  reels. . 

Fool  There  Was,  A  Special  Cast  Fox   5  reels.. 

Galloping  Kid,  The  Hoot  Gibson  Universal   5  reels. 

Girl's  Desire,  A  Alice  Calhoun  Vitagraph  5  reels.. 

Grandma's  Boy  Harold  Lloyd  Asso.  Exnibitors  5  reels.. 

Hands  of  Nara,  The....  Clara  K.  Young. ..  Metro   6  reels. 

Her  Gilded  Cage  Gloria  Swanson ....  Paramount   5  reels.  . 

How  Women  Lore  Betty  Blythe  B.  B.  Prod.-S.  R  6  reels.. 

Is  a  Mother  to  Blame. .  Carolyn  Larkins. . .  Model-S.    R  5  reels. 

Isle  of  Doubt,  The  Wyndham  Standing  Playgoers  (Pathe)...  5  reels.. 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices.. .6  reels.. 

Kindred  of  the  Dust. .. .Special  Cast  First   National  8  reels. 

Love  Is  An  Awful  Thing. Owen  Moor*  Selznick   5  reels.. 

Man  She  Brought  Back. Special  Cast  Pathe  (Playgoers).. .  5  reels. 

Manslaughter  Thomas  Meighan. .  Paramount   9  reels. . 

Married  People  Mabel  Ballin  Hodkinson   (reels.. 

Monte  Cristo  Special  Cast  Fox   5  reels.. 

Nero  Special  Cast  Fox   11  reels 

Nice  People  Special  Cast  Paramount   7  reels. . 

Night  Life  in  Hollywood  Arrow-S.  R  

Peaceful  Peters  Wm.  Fairbanks. ..  Arrow-S.  R  5  reels. 

Prisoner  of  Zenda,  The.. Special  Cast  Metro   8  reels. 

Queen    of    the  Moulin 

Rouge  Martha  Mansfield.  .Amer.  Releasing  6  reels.. 

Rich  Men's  Wives  Special  Cast  Al  Lichtman  Corp.. 7  reels. 

Secrets  of  Paris  Special  Cast  Affiliated-S.  R  6  reels.. 

Sign  of  the  Rose  George  Beban  ....Amer.  Releasing  ...6  reels. 

Siren  Call,  The  Dorothy  Dalton. ...  Paramount   6  reels. 

Skin  Deep  Sills-Vidor   First   National  6  reels. 

Slim  Shoulders  Irene  Castle..        Hodkinson   6  reels. 

Snow  Shoe  Trail,  The... Jane  Novak  Film  Book.  Offices.. 6  reels. 

Storm,  The  House  Peters  Universal   8  reels.. 

Thundering  Hoofs  Peggy  O'Day  Aywon-S.  R  

Timothy's  Quest  Special  Cast  Amer.  Releasing  5  reels. 

Top  O  the  Morning. ..  .Gladys  Walton  Universal   5  reels. 

Under  Two  Flags  Louise  Vale  Clark-Cornelius  S  reels. 

Valley  of  Silent  Men.. -Alma  Rubens  Paramount   6  reels. 

Veiled  Woman,  The. . . .  Marguerite  Snow. . .  Hodkinson   5  reels. . 

West  of  Chicago  Charles  Jones  Fox   5  reels. 

While  Satan  Sleeps  Jack  Holt  Paramount   5  reels. 

White    Hell  ...Richard  Travers. ..  Aywon-S.  R  5  reels. 

Wildness  of  Youth  Special  Cast  Graphic-S.  R  7  reels. 

Woman's  Woman,  A. ...  Mary  Alden  Allied  Prod,  ft  Dist..8  reels. 

Yosemite  Trail,  The  Dustin  Farnum  Fox   5  reels. 


Reviewed 

. .  Sept.  I 
.  .Aug.  19 
..Sept.  16 

..Sept.  23 
.  .Sept.  SO 


. .  Dec.  9 
..Oct.  7 

.Dec.  2 
Sept.  23 
.Sept.  16 
.Aug.  26 
.June  17 
..Aug.  19 
.  .July  25 
.Sept.  16 

.Aug.  26 
..July  15 

Aug.  19 
.  Aug.  1» 

Aug.  26 

.  Sept.  2 

■  .Aug.  5 

■  Feb.  11 
.Sept.  16 
.Sept.  23 
.Sept.  SO 

■  .Aug.  5 
..Apr.  I 
•  .June  3 
..Aug.  19 


..Nov.  4 
.May  6 

Aug.  19 
..Sept  2 

■  Aug.  28 
.Aug.  5 

■  Sept.  SO 

■  Sept.  30 
..July  8 

■  Sept.  23 

■  July  l 


.Sept.  23 
.  Sept.  9 

.Sept  9 
.June  24 
..Aug.  26 
.July  * 
May  27 
■  Sept.  2 
.Sept.  30 
.Sept.  30 


OCTOBER 


By 


Feature  Star  Distributed 

Above  All  Law  Paramount  . 

Affinities   Bowers-Moore   ....Hodkinson  . 

Bells  of  San  Juan  Charles  Jones  Fox   5  reels.. 

Beware  of  the  Law  Marjorie  Payne. ...  Jawitz-S.  R.  5  reels.. 

Bond  Boy,  The  Rich.  Barthelmess.. First    National  7  reels.. 

Boomerang    Justice  George  Larkin  Aywon-S.  R  5  reels.. 

Bootlegger's  Daughter. .  Bennett-Niblo  ....Playgoers  (Pathe)  ..5  reels.. 

Broad  Daylight  Mulhall- Wilson  ...Universal   5  reels. . 

Broadway  Madonna,  The. Dorothy  Revier. ...  Film  Book.  Offices... 6  reels.. 

Burning  Sands  Hawley-Sills  Paramount   7  reels.. 

Calvert's  Valley  John  Gilbert  Fox   5  reels.. 

Cowboy  and  the  Lady.  Minter-Moore  Paramount   5  reels.. 

Crow's    Nest  Jack    Hoxie  Aywon-S.  R  5  reels.. 

Dawn  of  Revenge  Richard  Travers ...  Aywon-S.  R  5  reels.. 

Do  and  Dare  Tom  Mix  Fox  5  reels.. 

Douglas     Fairbanks  in 

Robin  Hood  Douglas  Fairbanks.  United  Artists   10  reels 

East  Is  West  Con.  Talmadge. ...  First   National  8  reels. . 

Face  in  the  Fog,  The. .  Lionel  Barrymore.  .Paramount   6  reels. 


Length  Reviewed 

7  reels  Aug.  5 


Oct.  28 
..Oct.  21 

■  Oct  21 
.Aug.  19 

■  Oct.  14 

■  Nov.  4 
.Nov.  11 
.Sept.  16 
..Oct.  21 
.Nov.  25 

Dec.  2 
.  Dec.  9 
..Oct.  7 


.Oct  28 
Sept  9 
.Oct  14 


Forget-Me-Not   Special  Cast  Metro   6  reels.  ..July  89 

Fortune's  Mask   Earle  Williams  ...Vitagraph  5  reels.  ■■  Sept  9 

Ghost  Breaker,  The. . . .  Reid-Lee   Paramount   5  reels...  Sept  IS 

Girl  Who  Ran  Wild.  The.  Gladys  Walton  Universal   5  reels  Oct  14 

Head  Hunters  of  South 

Seat   Asso.  Exhibitors  5  reels. .  ..Oct  7 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels... Aug.  11 

Hound  of  Baskervilles.  ..Eille  Norwood  Film  Book.  Offices..  6  reels ...  Sept.  23 

Human  Hearts  House  Peters  Universal   7  reels. ..  .July  8 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices.. 6  reels  Oct  28 

June  Madness  Viola   Dana  Metro    6  reels... Oct  7 

Light  in  the  Dark.  The.. Hope  Hampton. . .  .First   National  6  reels. .  .Sept  9 

Lights  of  New  York...  Marc  McDermott. .  Fox    

Little  Wildcat   Alice  Calhoun   Vitagraph   5  reels... Sept  16 

Lone  Hand,  The  Hoot  Gibson  Universal   5  reels... .Oct  21 


Long  Chance,  The  Special  Cast  Universal   5 

Lorna  Doone  Special  Cast  First   National  6 

Man  Who  Played  God . .  George  Arliss   United  Artists   6 

Mixed  Faces  William  Russell  Fox   5 

Old  Homestead,  The. ..  Theodore  Roberts.  .Paramount   7 

One  Night  in  Paris  Special  Cast  Playgoers  (Pathe)... 5 

Pals  of  the  West  Special  Cast.,  Clark-Cornelius-S.  R.  5 

Pink   Gods   Daniels- Kirkwood  .Paramount   7 

Plaything  of  an  Emperor  Special  Cast  J.  A.  Levinson-S.  R.6 

Qulncy  Adams  Sawyer.  .Special  Cast  Metro   6 

Rags  to  Riches  Wesley  Barry  Warner  Bros.-S.  R...6 

Remembrance  Goldwyn   6 

Rogue's  Romance,  A...  Rodolph  Valentino. Vitagraph   5 

Shadows   Special  Cast  Al  Lichtman  Corp. ..7 

Sherlock   Holmes  John  Barrymore. ..  Goldwyn   7 

Tailor  Made  Man,  A....  Charles  Ray  United  Artists   8 

.Special  Cast  Asso.   Exhibitors. ..  .6 

.  Compson-Lytell  ...Paramount   7 

. .  Faire  Binney  Amer.  Releasing  ....  6 

. .  William  Duncan  . .  Vitagraph  5 

Violet  H  eming . ....  Amer.  Releasing  6 


Till  We  Meet  Again. 
To  Have  and  To  Hold. 
What  Fools  Men  Are. 
When  Danger  Smiles. 
When  the  Desert  Calls. . 


reels, 
reels, 
reels. . 
reels, 
reels, 
reels, 
reek, 
reels. . 
reels, 
reels, 
reels. 
reelsT 
reels, 
reels. . 
reels, 
reels. . 
reels, 
reels, 
reels, 
reels, 
reels, 
reels, 
reels . 
reels . 
reels, 
reels. 

reels. . 
reels, 
reels . 


White  Shoulders  K.  MacDonald  First   National  6 

Without  Compromise  . .  William  Farnum  . .  Fox   5 

Who  Are  My  Parents?.  .Special  Cast  Fox   8 

Wolf  Law   Frank  Mayo  Universal   5 

Woman  He  Loved,  The. Wm.  V.  Mong  Amer.  Releasing  6 

Woman  Who  Fooled 

Herself  Allison-Ellis  Asso.  Exhibitors  C 

Youth  Must  Have  Love.  Shirley  Mason  Fox  5 

Youth  to  Youth  Special  Cast  Metro   6 

NOVEMBER 

Feature  Star  Distributed  By  Length 

Anna  Ascends   Alice  Brady  Paramount   5  reels. 

Another  Man's  Shoes. .  .Herbert  Rawlinson .  Universal   5  reels.. 

Beautiful  and  Damned. .  Marie  Prevost  Warner  Bros.-S.  R..7  reels. 

Boss  of  Camp  Four. ...  Charles  Jones  ....Fox   5  reels. 

Brawn  of  the  North. ... Strongheart  (dog). First  National   8  reels.. 

Breaking  Home  Ties. ...  Special  Cast  Asso.  Exhibitors  6  reels. 

Brothers  Under  the  Skin.  Special  Cast  Goldwyn   

Challenge,  The   Dolores  Cassinelli.. Amer.  Releasing  ...5  reels. 

Clarence   Reid-Ayres-McAvoy  Paramount   6  reels. 

Dangerous  Age,  The. ..  Special  Cast  First  National   7  reels. 

Famous  Mrs.  Fair,  The.  Special  Cast  Metro   6  reels. 

Flaming  Hearts   J.  B.  Warner  East  Coast-S.  R  5  reels. 

Good  Men  and  True. ...  Harry  Carey  Film  Book.  Offices..  6  reels.. 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels. 

Hungry  Hearts   Special  Cast  Goldwyn  

Impossible  Mrs.  Bellew.  Gloria  Swanson.  ...Paramount   7  reels., 

Jilt,  The  Special  Cast  Universal  5  reels. 

Lavender  Bath  Lady. .  .Gladys  Walton  Universal   5  reels. 

Love  Gambler,  The.... John  Gilbert   Fox   5  reels. 

Man  and  the  Moment. .- Special  Cast  Playgoers  (Pathe)... 5  reels. 

Man  Wanted   Arthur  Housman. . .  Clark-Cornelius-S.  R.5  reels. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan. .  Paramount   7  reels. 

Man  Who  Waited,  The. .  Special  Cast  Playgoers  (Pathe) .  ..5  reels. 

My  Friend  the  Devil  Special  Cast  Fox   9  reels. 

Oliver  Twist   Jackie  Coogan  First  National   8  reels. 

One  Week  of  Love  E.  Hammerstein ...  Selznick   7  reels. 

On  the  High  Seas  Dalton-Holt   Paramount   5  reels. 

Pawned   Tom  Moore  Selznick   5  reels. 

Peg  O'  My  Heart  Laurette  Taylor. ..  Metro   6  reels. 

Pride  of  Palomar,  The.. Special  Cast  Paramount   7  reels. 

Ridin'  Wild  Hoot  Gibson  Universal   5  reels. 

Shirley  of  the  Circus. ..  Shirley  Mason  Fox   5  reels. 

Sin  Flood,  The  Special  Cast  Goldwyn   7  reels. 

Super  Sex,  The  Robert  Gordon  ...Amer.  Releasing  ...6  reels. 

Superstition   Special  Cast  Lee-Bradford-S.  R... 5  reels. 

Tess    of    the  Storm 

Country-  Mary  Pickford  ...United  Artists   10  reels 

Thelma   Jane  Novak  Film  Book.  Office. ...»  reels. 

Thorns  and  Orange  .  .  _  _,  .  _  _ 

Blossoms  Special  Cast  Al  Lichtman  Corp... 7  reels. 

Trifling  Women  Special  Cast  Metro   8  reels. 

Under  Two  Flags  Priscilla  Dean  Universal   7  reels. 

While  Justice  Waits. ...  Dustin  Farnum  ..-Pox  5  reels. 

Woman  Conquers,  The.  K.  MacDonald  ...  .First   National.. ...  .5  reels. 

World's  a  Stage   The.. Dorothy  Phillips. .. Principal  Pict.-S.  R..6  reels. 

You  Never  Know  Earle  Williams  ...Vitagraph  5  reels. 

Young  Rajah,  The  Rodolph  Valentino. Paramount  •  — 


.Oct  7 
Oct.  28 
.Sept  16 
..Oct  14 
..Oct  14- 
..Oct.  14- 

'.'.Oet"? 
.Oct  21 
. .  Dec.  9 
..Oct  7 
.'Sept  9- 
.Sept  28 
..Nov.  11 
. .  May  20 

■  Aug.  19 
..Oct  14- 

.Oct  28 
.  Dec.  9 

.Oct  2* 

■  Dec.  2 
..Nov.  4 
.  Nov.  4 
.  Sept.  2 
.Oct  28 
.Sept  18 

..Nov.  25- 

■  Sept  2a 
.Oct.  28 


Reviewed" 

..Nov.  25- 
.  .Nov.  11 
..Dec.  23- 
..Dec.  2 
..Nov.  25- 
..Dec.  Z 
..Nov.  4 


..Oct.  zr 
..Dec.  9- 


..Nov.  1* 
■  Oct.  28= 
.Nov.  11 
..Nov.  ♦ 
.Dec.  2 
.Nov.  25 
.Nov.  Iff 


.Nov  111 

.Sept.  *2 
.  Nov.  4 
.Nov.  18 
.Oct  14 
.Nov.  1* 
.Dec.  23 
.Dec  2 
.Nov.  25 
.Nov.  25- 
..Jan.  21 
.Dec  l> 


.Nov.  21 
.Dec.  % 

..Nov.  15. 
.Oct.  14- 
.Oct  7 
.Dec  * 

.'.Dei."* 
.Nov.  it 
..Nov.  Jt 


Feature 

Altar  Stairs,  The  

Back  Home  and  Broke. 

Barriers  of  Folly  

Bill  of  Divorcement  A. 

Blind  Bargain,  A  

Broken  Chains   

Bull  Dog  Drummond. . 
California  Romance,  A. 
Captain  Fly-By-Night  . 

Cold  Courage   

Conquering  the  Woman 
Dangerous  Game,  A . . . 

Danger  Point  The  

Daughter  of  Luxury,  A 


DECEMBER 

Star  Distributed    By       Length  Review** 

Frank  Mayo   Universal   S  reels... Dec.  i 

Thomas  Meighan  .  Paramount   

.Special  Cast  Aywon-S.  R  ....5  reels. 

Constance  Binney  .Asso.  Exhib  6  reels.. 

Lon  Chaney  Goldwyn   S  reels.. 

Colleen  Moore  Goldwyn   6  reeks.. 

Blackwell-Greeley  .Hodkinson   5  reels.. 

John  Gilbert  Fox   5  reela. . 

Johnnie  Walker  ..Film  Book.  Offlee»..S  reels.. 

Special  Cast  Metro   8  rases. 

Florence  Vidor  ...Asso.  Exhib  6  reels.. 

Gladys  Walton  ...Universal   5  reels.. 

Carmel  Myers   Amer.  Releasing  ...8  reels.. 

Agnes  Ayres   Paramount   5  reel*.. 


.Dec.  30 
.Dec  1 
.Dec.  If 
.Nov.  tf 
.Dec.  IS 
.Dec.  30 

'.*Dec"  si 
.Dec.  30> 
.Nov.  18 
.Dec  is. 


January  6 s  1923 


Dr.  Jack   

Ebb  Tide   

Environment   

Finger  Prints   

Forsaking  All   Others .  . 

Great  City,  The  

Great  Night,  The  

Heroes  of  the  Street. . . 
Inner  Man,  The  

Jazzmania   
11st  a  Song  at  Twilight. 
Kentucky  Derby,  The... 
Kingdom  Within,  The. . 

Love  in  the  Dark  

Marriage  Chance,  The. . 
My  Friend  and  Yours.. 

New  Minister,  The  

One  Exciting  Night  

On*  Wonderful  Night.  . 

Only  a  Shop  Girl  

Orphan  Sally  

Outcast   

Pawn  Ticket  210  

Prince  and  Pauper  

Riders  of  the  Law  

Singed  Wings   

Strangers'  Banquet,  The. 

That  Woman   

Unconquered.  The  

When  Love  Comes  


Harold  Lloyd  ....  Asso.  Exhib  5  reels  

Lee-Kirkwood   ....Paramount   7  reels...  Dec  2 

Special  Cast   Principal  Pict-S.  R. .  6  reels  

Special  Cast   Hyperion  Pict.-S.  R. .  5  reels  

Moore-Landis  Universal   S  reels... Dec.  16 

Special  Cast  Amer.  Releasing  ...7  reels  

William  Russell. ..  Fox  

Wesley  Barry  ....Warner  Bros.   7  reels...  Dec.  23 

W.  Standing   Playgoers  (Pathe)    .6  reels  

Mae  Murray   Metro   6  reels  

R.  Barthelmess. . . .  Prod.  Security  S  reels  

Reginald  Denny  ..Universal   6  reels...  Nov.  4 

Pauline  Starke  . . .  Hodkinson   

Viola  Dana   Metro   6  reels .  . .  Nov.  25 

Special  Cast   Amer.  Releasing  ...6  reels... Nov.  25 

Special  Cast   Metro   6  reels  

Special  Cast   East  Coast-S.  R  5  reels  

Special  Cast   United  Artists   10  reels.. Oct.  21 

Herbert  Rawlinson.  Universal   5  reels...  Dec.  23 

Special  Cast  C.  B.  C.-S.  R  7  reels  

Lee-Bradford-S.  R.  Special   Cast  5  reels  

Elsie  Ferguson  ...Paramount   6  reels... Dec  16 

Shirley  Mason  Fox   

Tibi  Lubin   Amer.  Releasing   ...6  reels... Aug.  26 

Jack    Hoxie  Aywon-S.  R  5  reels  

Bebe  Daniels   Paramount   8  reels... Dec  9 

Special  Cast   Goldwyn   

Catherine  Calvert  .Amer.  Releasing  ...6  reels... Dec.  30 

Maciste   Aywon-S.  R  7  reels... Nov.  4 

Helen  J.  Eddy  Film  Book.  Offices..  6  reels... Dec.  16 


Keatnr* 

Brass  Commandments  .  . 

Dollar  Devils  

Flaming  How,  The  

Flash,  The  

Flirt,  The   

Foolish  Twins  

Footlight  Ranger,  The . . 

Ghost  Patrol,  The  

House  of  Solomon,  The. 

Kick  In   

Kindled  Courage   

Little     Church  Around 

Around  the  Corner... 

Making  a  Man  

Malcolm     Strauss'  Sa 

lome   

Man's  Size   

Milady   

Missing  Millions   

Power  of  a  Lie,  The... 

Scarlet  Car,  The  

Second  Fiddle   

Sister  Against  Sister.  . 
Spanish  Cavalier,  The.. 

Third  Alarm,  The  

Thirty  Days   

Three  Who  Paid  

Vengeance  of  the  Deep. 

While  Paris  Sleeps  

World's  Applause,  The.. 


JANUARY 

Star  Distributed    By       Length  Reviewed 

William  Farnum  . .  Fox   

Special  Cast  Hodkinson   

Frank  Mayo  Universal   5  reels  

Special  Cast  Aywon-S.  R  5  reels  

Special  Cast   Universal   8  reels...  Dec.  30 

Terry   Twins  Lee-Bradford-S.  R...5  reels  

Charles  Jones  ....  Fox   

Graves- Love   Universal   5  reels  

Wm.  H.  Strauss.  ..  Amer.  Releasing  ...6  reels  

Compson-Lytell  ...Paramount   Dec  9 

Hoot  Gibson   Universal   5  reels  

Claire  Windsor  ...Warner  Bros.   6  reels  

Jack  Holt   Paramount   5  reels... Dec.  30 

Diana  Allen   Geo.  Wiley-S.   R  6  reels... Dec.  30 

William  Russell  ..Fox   5  reels... Dec.  30 

Special  Cast   Amer.  Releasing  ....6  reels  

Alice  Brady   Paramount   6  reels.  .  .Sept.  30 

Special  Cast   Universal   5  reels  

Herbert  Rawlinson. Universal   5  reels  

Astor-Hunter   Hodkinson   

Marie   Doro  Lee-Bradford-S.   R. .  .  5  reels  

Rodolph  Valentino.  Paramount   

Ralph   Lewis  Film  Book.  Offices..  7  reels  ..  Dec.  23 

Wallace  Reid  Paramount   5  reels... Dec.  2 

Dustin  Farnum  . . .  Fox  

Special  Cast   Amer.  Releasing   

Lon  Chancy   Hodkinson   

Bebe  Daniels   Paramount   


Comedy  Releases 


Accidental  Wealth   Neely  Edwards  

Agent,  The   Larry  Semon   

All  At  Sea  Smith- Williams  ... 

All  Wet  Al  St.  John  

Alarm,  The   AL  St.  John   

Aladdin,  Jr  Lewis  Sargent 

American  Plan   Lee  Moran  

Baby  Show  in  Squirrel- 

ville  

Best  Cellar,  The  Neely  Edwards  ... 

Big  Flood,  The  Aesop's  Fables  

Big  Scoop,  The  Johnny  Jones  

Blase  Away   Paul  Parrott   

Blares  Lige  Conley  

Bone  Dry   Paul  Parrott  

Bow  Wow   Louise  Farenda   . . 

Boy  and  the  Bear,  The.  .Aesop's  Fables  ... 

Bridle-Grooms   Smith- Williams  . . . 

Broadcasting  Johnny  Jones  .... 

Bully  Pair,  A  Molina   

Bumps  and  Thump*  Mutt  4  Jeff  Cart'n. 

Cabby,  The  Lorraine-Maude  . . . 

Chased  Bride,  The  Neal  Burns   

Chewing  Gum  Industry.  Mutt  ft  Jeff  Cart'n. 

Chicken  Parade,  The  Jimmy  Aubrey  .... 

Choose  Your  Weapons. .  Bobby  Vernon  

Chop  Suey   Dorothy  Derort  ... 

Christmas   Carter  DeHavens  . . 

City  Chap,  The  AL  St.  John  

Cold  Turkey   Mutt  ft  Jeff  Cart'n . 

Court  Plastered   Mutt  ft  Jeff  Cart'n. . 

Crash   Jimmie  Adams  ... 

Cupid's  Elephant   

Cured   Queenie  (horse)  . . 

Cyclist,  The   Clyde  Cook   

Dandy  Dan   

Devilish  Dragon,  The. . .  Surf's  Almanac  . . . 

Diary  of  a  Nut  

Dig  Up  Snub  Pollard  

Dog  Gone  Day,  A  Lewis  Sargent  .... 

Dog's  Paradise,  A  Aesop's  Fables.... 

Doing  'Em  Good  Neely  Edwards  ... 

Double  Trouble  Lee  Kids  >. 

Down  in  Dixie  Mutt  ft  Jeff  Cart'n. 

Dumb  Waiters,  The. ...  Smith-Williams  ... 

Easy  Pickin'   Jack  Richardson  .. 

Educator,  The  Lloyd  Hamilton  . . 

■gg,  The   Stan  Laurel   

Etc  trie  House.  The. ...  Buster  Keaton  .... 


Universal   1  reel.. 

VitagTaph   2  reels. 

C.  B.  C.-S.  R  2  reels. 

Fox   2  reels . 

Fox   2  reels. 

Universal   1  reel.. 

Universal   2  reels. 


Lee-Bradford-S.  R...1  reel  

Universal   1  reel  

Pathe  2/3  reels  

Pathe  2  reels... Nov.  25 

Pathe  1  reel  Dec  2 

Educational   2  reels. .  ..Nov.  4 

Pathe  1  reel  Oct.  14 

First  National   2  reels  

Pathe  2/3  reels  

C.  B.  C.-S.  R  2  reels  

Pathe  2  reels... Oct.  21 

Universal   1  reel  

Fox   V2  reel  

Universal   f  reels  

Educational   2  reels... Dec  2 

Fox   54  reel  

Vita  graph   2  reels. ..  Sept.  2 

Educational   2  reels... Nov.  4 

Educational   2  reels... Nov.  11 

Film  Book.  Offices..  2  reels...  Dec.  30 

Fox   2  reels  

Fox   Vi  reel...;  

Pox   J4  reel  

Educational   1  reel.... Nov.  18 

Fox   2  reels  

Universal   2  reels. ..  Nov.  4 

Fox   2  reels  

Fox   2  reels  

Educational   1  reel  

Lee-Bradford-S.    R..1  reel  

Pathe   2  reels  

Universal   1  reel  

Pathe   2/3  reel  

Universal   1  reel  

Fox   2  reels  

Fox   reel  

C.  B.  C.-S.  R  2  reels  

East  Coast-S.  R  2  reels... Sept  23 

Educational   2  reels... Dec  30 

Metro   2  reels  

First  National  2  reels...  Nov.  4 


Elephant's  Trunk,  The. -Aesop's  Fables  ... 

Entertaining  the  Boss.  .  .Carter  DeHavens  . . 

Fable  of  Hated  Rivals. . .  Aesop's  Fables  . . . 

Face  the  Camera  Paul  Parrott   

Faint  Hearts  Murray  -  Anderson- 

McKee   

Fair  Week  >aul  ParTott  

Fallen  Archers   Mutt  ft  Jeff  Cart'n. 

Farm  Follies  

Fearless  Fido  Aesop's  Fables 

Fire  Fighter,  The  Dan  Mason  

Fire  Fighters  Children  

Fire  the  Fireman  Paul  Parrott  

First  Flivver,  The  Sarg^s  Almanac  .. 

Flivver,  The  Paul  Parrott  

Fool  For  Luck,  A  Lewis  Sargent  

Foolish  Lives  Lee  Moran   

Fortune  Hunter,  The. . .  Aesop's  Fables 

Four  Orphans,  The  Murray  -  AndeTson- 

McKee   

Fresh  Fish   Earl  Hurd  Cartoon. 

Fresh  Heir,  The  

Fresh  Kid,  The  Fox-Gregory  

Friday,  the  13th  Aesop's  Fables  .... 

Friend  Husband   Lupino  Lane   

Frog  and  Catfish,  The..  Aesop's  Fables.... 

Ginger  Face   Johnny  Fox   

Golf   Larry  Semon   

Golf  Bug.  The  Paul  Parrott   

Good  Scout,  A  

Great  Pearl  Hunt,  The..  Lewis  Sargent  

Harvest  Hands   Paul  Parrott   

Haunted  Castle,  The  

Haunted  House,  The  

Hee  Haw!  Trimble  &  Maud.. 

Heeza  Liar  and  Ghost.. 

Heeza    Liar's  Treasure 
Island   

Hello  Judge   Lee  Moran   

Henry's      Busted  Ro- 
mance  Aesop's  Fables.... 

High  and  Dry  Clyde  Cook   

High  Flyers  Smith-Williams  ... 

High  Power   Lige  Conley   

His  First  Job  Lewis  Sargent  .... 

Home  Made  Movies.  ...  Ben  Turpin  

Hook,  Line  and  Sinker..  Snub  Pollard   

Hurry  Up  

I'll  Take  Vanilla  Paul  Parrott   

In  Dutch   Bobby  Vernon 

Jim  Jams   Mutt  &  Jeff  Cart'n. 

Jungle  Romeo,  A  Snooky   

Just  Dogs  

Kickin'  Fool,  The  Maude  (mule)   

Kids  and  Skids  Lee  Kids  

Landlubber,  The   Paul  Parrott   

Laramie  and  Me  Leo  Maloney   

Lazy  Bones   Clyde  Cook  

Let  'Er  Run  Dorothy  Devore  .. 

Look  Out  Below  Lige  Conley  

Lot  O'  Bull  Molina   

Love  Drops   Neely  Edwards  .  . . 

Man  Tracker   Leo  Maloney   

Man  Who  Laughed,  TheAesop's  Fables.... 

Matinee    Idles   Neely  Edwards  .  . . 

Me  and  My  Mules  Queenie  (horse)  .. 

Model  Messenger,  A....  Lewis  Sargent  .... 

Mud  and  Sand  Stan  Laurel   

My  Hero   Lupino  Lane  

My  Mistake  Smith-Williams  ... 

Nearing  the  End  Mutt  &  Jeff  Cart'n. 

Newly  Rich   Snub  Pollard   

New  Mama,  The  Smith- Williams  . . . 

Ocean  Swells   Neal  Burns  

Off  the  Earth  Neely  Edwards  ... 

Ogling  Ogre,  The  Sarg's  Almanac  .  . . 

Old  Sea  Dod,  The  Snub  Pollard   

Once  Over   

Once  to  Every  Boy  Lewis  Sargent  .... 

One  Terrible  Day  Children   

Our  Gang   Children   

Out  of  Place  Al.  St.  John  

Out  o'  My  Way  Leo  Maloney  

Pardon  My  Glove  Bobby  Vernon  .... 

Paste  and  Paper  Paul  Parrott  

Pirate,  The  Lupino  Lane  

Pitter  Patter   Jimmie  Adams 

Please  Be  Careful  

Poor  Fish,  A  

Pop  Turtle's  Clever  Catch  Dan  Mason  

Pop    Turtle's  Grass 
Widow   Dan  Mason  

Pop    Turtle's  Movie 

Queen   Dan  Mason  

Punctured  Prince,  A....  Bull  Montana  .... 

Puppy  Lore   

Quiet  Street,  A  Children   

Radio  Hound,  The  Brownie  (dog)  .... 

Rail  Birds  Neely  Edwards  .  . . 

Railroading  ....Earl  Hurd  Cart'n.. 

Ranch  Romeo,  The  ?  

Red  Hot   Mutt  ft  Jeff  Cart'n  . 

Rice  and  Old  Shoes  Carter  DeHavens  .. 

Rides  and  Slides  

Riding  the  Goat  Mutt  ft  Jeff  Cart'n  . 

Ring  Tail  Romance,  A  

Rip  Snoring  Night,  A...  Lewis  Sargent  

Rolling  Stone,  A  Aesop's  Fables  ... 

Romantic  Mouse,  The.  ..  Aesop's  Fables  ... 

Rookies   Brownie  (dog)   .  . . 

Ropin'  Fool   Will  Rogers   

Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott   

Shiver  and  Shake  Paul  Parrott   

Skipper's  Sermon,  The. .  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Fox-Maude 

Soak  the  Sheik  Paul  Parrott   

Social  Error.  A  Murray  -  Anderson- 

McKee   

Some  Family   Lee  Moran   

Some  Service  Neely  Edwards  ... 

Speed  Boy,  The  Lewis  Sargent   

Speeder,  The   Lloyd  Hamilton  .  . 


Fathe   2/3  real.. Nov.  «■ 

Film  Book.  Offices.. 2  reels  

Pathe   2/3  reels  

Pathe  1  reel  

Hodkinson   2  reels  

Pathe  1  reel  Dec.  2i 

Fox   y,  reel  

Universal   2  reels  

Pathe  2/3  reel  

Film  Book.  Offices.. 2  reels... Nov.  U 

Pathe   2  reels... Dec.  3D 

Pathe   2  reels. .  .Oct.  14- 

Educational   1  reel  

Pathe  1  reel  Nov.  25 

Universal    1  reel  

Universal   2  reels  

Pathe  2/3  reel.  .Dec.  23 

Hodkinson   2  reels  

Educational   1  reel  

Fox   2  reels  

Universal   2  reels .  . .  Dec  9- 

Pathe  2/3  reel  

Fox   2  reels  

Pathe   2/3  reel  

Universal   2  reels  

Vitagraph   2  reels  

Pathe   1  reel  Oct.  28 

Educational   2  reels... Dec.  30 

Universal   2  reels  

Pathe   1  reel  Nov.  IS 

Educational   1  reel  

Fox   2  reels  

Universal   1  reel  

Hodkinson   1  reel  


Hodkinson   1  reel.. 

Universal   2  reels. 


Pathe   2/3  reel  

Fox   2  reels  

C.  B.  C.-S.  R  2  reels  

Educational   2  reels .  . .  Dec  X 

Universal   1  reel.... Oct.  14 

First  National  2  reels  

Pathe   2  reels...  Nov.  1$ 

Educational   1  reel  

Pathe   1  reel  Dec  9 

Educational   2  reels... Dec  9 

Fox   yt  reel  

Hodkinson   2  reels  

Universal   t  reels  

Universal   2  reels  

Fox   2  reels  

Pathe   1  reel  Sept.  23 

Clark- Cornelius-S.  R.2  reels  

Fox   2  reels  

Educational   2  reels. .  .Sept  30 

Educational   2  reels... Aug.  19 

Universal   1  reel  

Universal   1  reel         Dec  9 

Clark-Cornelius-S.  R.2  reels  

Pathe   2/3  reel  

Universal   1  reel  

Universal   2  reels  

C.  B.  C.-S.  R  2  reels  

Universal   1  reel  

Metro   2  reels  

Fox   2  reels  

Fox   reel  

Pathe   2  reels...  Dec  9 

C.  B.  C.-S.  R  2  reels  

Educational   2  reels...  Oct  18 

Universal   1  reel  

Educational   1  reel  

Pathe   2  reels  

Educational   1  reel..  . Dec.  30 

Universal   1  reel  Oct  28 

Pathe   2  reels  

Pathe   2  reels... Nov.  4 

Fox   2  reels  

Clark- Cornelius-S.  R.2  reels  

Educational   2  reels... Sept  23 

Pathe  1  reel  Dec.  23 

Fox   2  reels  

Educational   1  reel  Nov.  18 

Fox   2  reels... Sept  30 

Fox   2  reels  

Film  Book.  Offices.. 2  reels  

Film  Book.  Offices  .  2  reels  


Film  Book.  Offices..  Z  reels...  Sept  16 

Metro   2  reels...  Oct.  28 

Fox   2  reels... Dec.  30 

Pathe   2  reels  

Universal   2  reels...  Oct  7 

Universal   1  reel  

Educational   1  reel ....  Dec  2 

Fox  ,  2  reels  

Fox   H  reel  

Film  Book.  Offices.. 2  reels  

Fox   2  reels  

Fox   Vt  reel  

Educational   2  reels  

Universal   1  reel  

Pathe  2/3  reels  

Pathe  2/3  reels  

Universal   2  reels  

Pathe  2  reels  

Pathe  2  reels. .  .Dec.  2 

Universal   1  reel  Nov.  4 

Universal   1  reel  Oct  28 

Educational   2  reels... Oct  14 

Universal   2  reels  

Pathe   1  reel  

Hodkinson   2  reels  

Universal   2  reels  

Universal   1  reel  

Universal   1  reel  

Educational   2  reels... Sept  23 


110 


Motion  Picture  News 


Spirit  of  '23,  The  Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

SquirrelviUe  Circus   Lee-Bradford-S.  R...1  reel  

Sqairrelville's  Family 
Album   Lee-Bradford-S.  R...1  reel  

Steeplechase   Mutt  &  Jeff  Cart'n.  Fox   y2  reel  

Steeplechaser,  The  Lige  Conley  Educational   2  reels  Oct.  T 

Step  Lively  Please  Fox   2  reels  

Still  Going  Strong  Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

Sting  'Em  Sweet  Brownie  (dog)  ...Universal   2  reels  

Stone  Age  Romeo,  A...  Aesop's  Fables. ..  .Pathe   2/3  reel  

Stung  Johnny  Jones  Pathe   2  reels  

Sweet  Thirteen   Gloria  Joy   Film  Book,  Offices..!  reels  

Tailor-Made  Chauffeur. .  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

Tattle  Tail,  The  Brownie  (dog)  ...Universal   2  reels  

Tenderfoot  Luck   Jimmy  Aubrey  ...Vitagraph   2  reels  

Test.  The  Leo  Maloney  Clark-Co  rnelius-8.  R.2  reels  

That  Son  of  a  Sheik. ...  Neal  Burns   Educational   2  reels. .  .Sept.  23 

Their  First  Vacation. ..  .Carter  DeHavens. .  Film  Book,  Offices..  2  reels. .  .Sept.  16 

Their  Steady  Job  Neely  Edwards  ...Universal   1  red  

Three  Hundred  Sixty- 
Five  Days  Snub  Pollard   Pathe  2  reels  Dec.  9 

Tin  Bronco,  The  Fox   2  reels  

Toonerville  Topics  Dan  Mason   Educational   2  reels  

Town  Terrors^  The  Lee  Kids   Fox   2  reels  

True  Blue  Queenie  (horse)  ..Universal   2  reels  

Twin  Husbands  Carter  DeHavens.. Film  Book,  Offices. .  2  reels  Oct.  7 

Two  Explorers,  The  Aesop's  Fables  ...Pathe  2/3  reel  

Two  of  a  Trade  Aesop's  Fables  ...Pathe  2/3  reel  

Two  Slick  Traders  Aesop's  Fables  ...Pathe  2/3  reel  

Two  Trappers,  The  Aesop's  Fables  Pathe   2/3  reels  

Wanted — -A  Story  Johnny  Jones  Pathe   2  reels... Dec.  16 

Washed  Ashore  Paul  Parrot t  Pathe  1  reel  

Watch  Your  Wife  Paul  Parrott  Pathe   1  reel  

Weak  End  Party,  The. .  Stan  Laurel   Metro   2  reels  

Wedding  Pumps   Brownie  (dog)  ...Universal   2  reels.  ..Oct.  28 

West  Is  East  Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

West  Is  Worst  Jack  Richardson. .. East  Coast-S.  R.  2  reels.. Sept.  23 

Wet  Weather  Paul  Parrott   Pathe  1  reel  

When  Summer  Comes. .  Bevan- June   First  National   2  reels  

Where's  the  Parade?  Neely  Edwards  ...Universal   1  reel  

Whirl  Thru  SquirrelvOle.  Lee-Bradford-S.  R. . .  1  reel  

White  Blacksmith,  A... Paul  Parrott  Pathe   1  reel.... Dec.  23 

Why  Worry  Billy  West   Smart  Films   2  reels.... Dec  2 

Wise  Bird,  The  Lee  Kids   Fox   2  reels  

Wise  Cracker,  The  Fox   2  reels  

Wishing  Duck,  The  Mutt  ft  Jeff  Cart'n..  Fox   Vt  reel  

Women  First  Lee  Moran   Universal   2  reels  

Young  Ideas   Roy  Atwell   Universal   1  reel  

Young  Sherloeks   Children  Pane  2  reels... Nov.  I" 

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Short  Subjects 


jiiiiuMuuuiJiiiMMMiiiiiiiiiii  mi  iiuiiiiiM  i  ri  ii  tmii  ih  i  iiiiinir  iiiiiiiin  ii  1 1  jjiiiiu  ii  1 1  iniiiiriJiiiiiiiiiuui)  jiujiitTiiiiiiimTrnHin-iiirrrrTrTiiriirii  1 1  if  i  m  i  n  u  i  r  m  1 1  ri  u  i{it  j  i  n  t  ltt= 

Vitagraph   1  reel  

Fox   y2  reel  

Vitagraph   1  reel  

Fox   1  reel... Sept.  23 

Universal   

Pathe  2  reels... Oct.  28 

Vitagraph   1  reel  

Amer.  Releasing. ..  1  reel  

Vitagraph   1  reel  

Vitagraph   1  reel  

Vitagraph   1  reel   

Amer.  Releasing. . .  1  reel. . . .  Nov.  25 

Fox  1  reel.  

Fox  1  reel...  

Educational  1  reel  

Universal   2  reels  

Vitagraph   1  reel  

Clark-Cornelius    .  2  reels  

Lee-Bradford-S.  R. .  1  reel  

Fox  ]A  reel  

Educational   1  reel  Oct.  7 

Vitagraph   1  reel  

Universal   2  reels  

Universal   2  reels.  ..Dec.  16 

Pathe   2  reels  

Universal   2  reels  

Educational   2  reels  

Anchor-S.  R  2  reels  

Lee-Bradford-S.  R. .  1  reel  

Universal   2  reels  

Pathe   2  reels  

Universal   2  reels  

Pathe   2  reels... Nov.  11 

Clark-Cornelius  ...2  reels  

Educational   1  reel  

Clark-Cornelius  ...2  reels  

Vitagraph   1  reel  

Educational   2  reels  

Educational   1  reel  ....Oct.  14 

Goldwyn   1  reel  

Universal   2  reels  

Pathe   1  reel  Dec.  23 


Abraham  Lincoln  (Urban  Classics)  

Alligator  Hunting  and  Farming  

Alphabetical  Zoo,  The  (Urban  Classics) 

Ancient  Rome   

Around  the  World  in  18  Days  (Serial)  

Bar  Cross  War,  The  (Drama),  Leo  Maloney. 

Bare  Facts  Concerning  Bears  (Urban)  

Beers  heba  (Holy  Land  Series)  

Bending  the  Twig  (Urban  Classics)  

Benjamin  Franklin  (Urban  Classics)  

Better  Milk  (Urban  Classics)  

Beyond  the    Jordan  (Holy  Land  Series)  

Bird  Life   

Bits  of  Europe  

Blanket  Stiff,  The  (Wilderness  Tales)  

Blue  Blood  and  Red  (Drama),  Roy  Stewart.. 

Bobbie's  Ark  (Urban  Classics)  

Bucking  the  Bucket  Shop  (Tenement  Tales)  ■ 

By  the  Still  Waters  (Travelogue)  

Camphor   

Castaway,  The  (Bruce  Scenic)  

Cavy  and  the  Rat,  The  (Urban  Classics)  

Channel  Raiders  (Drama),  Jack  Mulhall  

Chickasha  Bone  Crusher  (Leather  Pushers) . . 
Come  and  Get  Me  (Drama),  Leo  Maloney.. 
Committee  on  Credentials  (Drama),  H.  Carey. 

Copper  Beeches,  The,  Eille  Norwood  

Crown  of  Courage,  The,  Arthur  Trimble  

Cruise  of  the  Princess  Maguinna  (Travelogue) 
Dangerous  Waters  (Drama),  Jack  Mulhall... 

Deputized  (Drama),  Leo  Maloney  

Doomed  Sentinels  (Drama),  Roy  Stewart  

Drifter,  The  (Drama),  Leo  Maloney  

Drifter,  The  (Tenement  Tales)  

Drifters.  The  (Wilderness  Tales)  

Duty  First  (Tenement  Tales)  

Dwellen>  of  the  Deep  (Urban  Classics)  

Empty  House,  The  (Drama),  Eille  Norwood. 

Enchanted  City,  The  

Famous  Northwest  Mounted  (Sport  Review) . 
Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall. 

Fleeced  For  Gold  (Artfilm)  

Forty-Pour  CaKber  Mystery  (Drama), 

H.  Carey   

Fresh  Fish   

Fruits  of  Faith  (Drama),  Will  Rogers  

Fun  From  the  Press  

Game  of  Graft,  A  (Drama),  Edmund  Lowe.. 
Giants  of  the  Open  (Drama),  Roy  Stewart.. 


Universal   2  reels  

Educational   2  reels  Oct.  7 

Pathe   3  reels... Dec  23 

Hodkinson  1  reel  

Murray  Garsson...2  reels... Nov.  11 
Universal   2  reels  


Gibeah  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Golden  Bullet,  The  (Drama),  Harry  Carey. .  Universal   2  reels  

Goose  Safari  on  Lower  Mississippi  Hodkinson  ;1  reel.. 

Grandfather's  Clock  (Urban  Classics)  Vitagraph   1  reel... I 

Gypsy  Trail,  The  (Drama),  Art  Acord  Universal   2  reels 

Hair  Trigger  Burke  (Drama),  Harry  Carey. . Universal   2  reels.......... 

Heap  Busy  Indian  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Hebron  the  Ancient  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

He  Raised  Kane  (Leather  Pushers)  Universal   2  reels...!!!..!! 

Here's  Your  Men  (Drama),  Leo  Maloney  Pathe   2  reels    .Dec  23 

His  Last  Case  (Tenement  Tales)  Clark-Cornelius  ...2  reels..  

His  Own  Law  (Drama),  Leo  Maloney  Pathe   2  reels  ... 

Hook,  Line  and  Sinker  (Travelogue)  Lee-Bradford-S.  R.l  reel.!..!!.!!!. 

Hunting  Ground  of  Hiawatha  (Urban  Classics)  Vitagraph   1  reel  

In  the  Days  of  Buffalo  Bill  (Serial)  Universal   18  epis. .  Sept.  16 

Jack  and  the  Beanstalk,  Babby  Peggy  Universal   2  reels  

Joan  of  Newark  (Leather  Pushers)  Universal   2  reels  

Kings  of  the  Forest  (Drama),  Roy  Stewart. . Universal   2  reels  

King  Winter  (Lyman  Howe)  Educational   1  reel  

Lake  Louise  (Travelogue)  Lee-Bradford-S.  R.l  reel  

Last  Call,  The  (Drama),  Edmund  Lowe  Murray  Garsson..,2  reels  

Law  of  the  Sea  (Drama),  Jack  Mulhall  Universal   2  reels  

Little  Knight,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Little  Red  Riding  Hood,  Baby  Peggy  Universal   2  reels  

Little  Town  of  Bethlehem  (Holy  Land)  Amer.  Releasing...!  reel  

Love  Charm,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  !!! 

Madonna  of  the  Chair  (Novelty)  Clark-Cornelius  ...1  reel  

Man  vs.  Beast  Educational  2  reels. ..  .Oct  II 

Mass  Play  (Sport  Review)  Goldwyn   1  reel  

Millionaires  Without  a  Cent  (Travelogue) ...  Lee-Bradford-S.  R.l  reel  

Mooseback  Riding  on  the  Miramichi  Lee-Bradford-S.  R.  1  reel  

Mural  Decorations  of  Sistine  Chapel  Clark-Cornelius  ...1  reel  

Mystery  Box,  The  Hodkinson   1  reel  

Nature  and  Poet  (Urban  Classic)  Vitagraph   1  reel  

Nature's  Wild  Babies  (Urban  Classic)  Vitagraph   2  reels  

Old  Spain   Fox  1  reel  

One  Jump  Ahead  (Drama),  Leo  Maloney  Pathe   2  reels... Dec  16 

On  Leave  of  Absence  (Tenement  Tales)  Clark-Cornelius  ...  2  reels  

On  the  Road  to  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  reel  

O'Ryan  of  Headquarters  (Tenement  Tales) . . .  Clark-Cornelius  ...  2  reels  

Pagan  Romance,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Pekin  Ducks   Fox  J4  reel  

Perils  of  the  Yukon  (Serial)  Universal   IS  epis.... July  S 

Pirates  of  the  Air  (Urban  Classic)  Vitagraph   1  reel  

Pirates  of  the  Deep  (Drama),  Jack  Mulhall. .  Universal   2  reels  

Play  Days  at  Banff  (Travelogue)  Lee-Bradford-S.  R.l  reel  

Plunder  (Serial)  Pathe   IS  epur'd's.Dec  If 

Price  of  Progress,  The  Pathe   2  reels... Mov.  18 

Priory  School,  The  (Drama)  Eille  Norwood.  Educational   2  Reels... Oct.  14 

Quail.  The  Hodkinson   1  reel  

Radio  King,  The  (Serial)  Universal   10  epis.. Sept.  30 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reels..  

Rediscovering  French  River  (Travelogue) ....  Lee-Bradford-S.  R.  1  reel  

Resident  Patient,  The,  Eille  Norwood  Educational   2  reels  

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Rough  Going  (Drama),  Leo  Maloney  Pathe   2  reels  

Roving  Thomas  in  Nova  Scotia  Vitagraph   1  reel..  

Roving  Thomas  on  an  Aeroplane  Vitagraph   1  reel  

Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel  

Royal  Chinook,  The  (Artfilm)  Pathe   1  reel  

Runaway  Dog,  The  Fox  1  reel  

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   ..2  reels  

Samaria  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Sea  Elephants  (Lyman  Howe)  Educational   1  reel  

Shechem   (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

Shiloh  (Holy  Land  Series)  Amer.    Releasing. .  1  reel  

Siege  of  Lancashire  Queen,  Jack  Mulhall. ...  Universal   2  reels  

Sky  Splitter,  The  Hodkinson   1  reel  Dec  2 

Social  Buccaneer,  The  (Serial)  Universal  

Solitary  Cyclist,  The  (Drama),  Eille  Norwood .  Educational   2  reels  Oct.  22 

Soul  Herder,  The  (Drama),  Harry  Carey  Universal  2  reels  

Speed  (Serial)   Pathe  15  eps'ds.Sept,  23 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe..  Murray  Garsson...2  reels. .  ..Nov.  11 

Split  Outfit,  The  (Wilderness  Tales)  Educational   1  reel  Nov.  IS 

Staff  of  Life,  The  (Urban  Classic)  Vitagraph  1  reel  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Story  of  Ice,  The  Fox   'A  reel  

Strike  Father,  Strike  Son  (Leather  Pushers) ..  Universal  2  reels  

Such  Is  Life  Among  Idlers  of  Paris  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  Near  London  Film  Book.  Offices.  1  reel  Sept.  30 

Sure  Shot  Morgan  (Drama),  Harry  Carey. ..  .Universal  2  reels  

Taking  to  the  Tall  Timbers  (Travelogue)  Lee-Bradford-S.  R...1  reel  

Texas  Sphinx,  The  (Drama),  Harry  Carey ...  Universal   2  reels  

This  Wife  Business  Alexander  Film... .2  reels  

Thrills  and  Spills  Fox  A  reel... Sept.  23 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood.  Educational   2  reels. .  .Sept.  30 

Timberland  Treachery  (Drama),  Roy  Stewart. Universal   2  reels  

Timber  Queen,  The  (Serial)  Pathe   15  ep'sds.  .June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  reel  

Tracked  Down  (Drama),  Art  Acord  Universal  2  reels  

Trail  and  Stirrup  (Sport  Review)  Goldwyn  1  reel  

Under  Suspicion,  Leo  Maloney  Pathe   2  reels  

Unseen  Foes  (Drama),  Edmund  Lowe  Murray  Garsson...2  reels. .  ..Nov.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  reel  

Valley  of  Dry  Bones  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Volcanoes  of  the  World  Fox   1  reel  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Water  Sports   Fox  H  reel... Sept.  23 

When  Kane  Met  Abel  (Leather  Pushers)  Universal  2  reels  

White  and  Yellow  (Drama),  Jack  Mulhall. .. Universal  2  reels  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradford-S.  R..1  reel  

William  Tell  (Urban  Classic)  Vitagraph  1  reel  

Without  Evidence  (Tenement  Tales)  Clark-Cornelius ....  2  reels  

Wrong  Man,  The  (Drama),  Harry  Carey  Universal   2  reels  

Yellow  Handkerchief,  The,  Jack  Mulhall  Universal   2  reels  

Young  King  Cole  (Leather  Pushers)  Universal   2  reels  


MOTION  PICTURE  NEWS 
EXTENDS  HOLIDAY  GREETINGS 


THE  WILLIAMS   PSINTTNO  COMPANY,   NEW  YORK 


Twice  the  light  on  the  screen 
with  the  same  current  consumption 

The  G-E  High  Intensity  Projection  Arc  gives  twice  the 
illumination  on  the  screen  that  can  be  obtained  by  use  of 
the  older  styles  of  low  intensity  lamps,  with  no  increase 
in  current  consumption.  Also  the  quality  of  the  light  is 
almost  the  same  as  daylight  lesseningeye-strain  and  giving, 
in  the  case  of  colored  films,  full  color  values.  After  the  arc 
is  struck,  operation  is  automatic,  there  being  only  two  hand 
adjustments  (for  regulating  size  of  spot).  The  focus  is  fixed; 
no  adjustments  are  necessary  during  operation. 

All  these  features  are  embodied  in  this  lamp  which  is 
offered  to  motion  picture  exhibitors  only  after  two  and  a 
half  years  of  successful  operation  in  actual  service.  You 
get  the  finest  films  for  your  theatre — show  them  to  best 
advantage. 

Gene  r  aliUlEl  e  c  t  r  i  c 


General  Office 
Schenectady;  N.Y. 


Company 


Sales  Offices  in 
all  large  cities 


Rothacker-Aller  Laboratories,  Inc. 
Hollywood,  Galifornia 


Inspiration  Pictures,  Inc. 
Charles  H.  Duell,  President, 
Presents  Richard  Barthelmess 
With  Miss  Dorothy  Gish  in 
"Fury"  by  Edmund  Goulding. 

Roy  Overbaugh  photography; 
Art  direction  by  Robert  M.  Haas 
Edited  by  Duncan  Mansfield — 
All  personally  supervised 
And  directed  by  Henry  King. 

Richard  Barthelmess  with 
Miss  Dorothy  Gish — what  an 
Attractive  art  combination ! 
A  First  National  Attraction. 
Rothacker  Prints  and  Service. 


Richard  Barthelmess 
with 

Miss  Dorothy  Gish 
in 
"Fury" 


0 


Ask  the 
Exhibit 


Founded  1910 
by 

Watterson  K.  Rothacker 


JANUARY  13,  1923 


Reg.  U.  S.  Patent  Office 


"Keefilt  Uf 


says  T.  Edgar  Beard,  manager  of  the  Coalville 
Opera  House,  Coalville,  Utah  in  a  letter  com- 
menting on  Exhibitors  Reports  on  Pictures. 
"'It  is  the  best  thing  I  ever  ran  onto/' 

Exhibitors  Reports  on  Pictures  is  a  feature  of 
Motion  Picture  News  that  shows  at  a  glance 
what  exhibitors  think  of  the  current  releases. 
Watch  for  it  the  first  issue  of  each  mon  th. 

The  News  is  Filed  Throughout  the  Field 


Y  YVII      M«      *?      Entered  at  Second  Clatt  Matter,  October  IS,  ltlS,  at  the  Pott  Office  at  Hew  York,  N.  7., 
V  11      l^O.    £,  under  the  Act  o]  March  S,  ltnt 

Published  Weekly — $3.00  a  year 

Los  Angeles  j2g  Seventh  Avenue,  New  York  — 


PRICE,  20  CENTS 

Chicago 


A  Private  Laboratory 

SITH  the  service  THE  STANDARD  FILM 
LABORATORIES  are  giving,  every  pro- 
ducer in  Southern  California  has  the 
equivalent  of  a  private  laboratory  at  his 
studios.  He  has  all  the  advantages,  all  of  the 
conveniences  of  a  plant  of  his  own,  but  none  of 
the  accompanying  worries.  THE  STANDARD 
FILM  LABORATORIES  are  at  his  command  24 
hours  a  day.  Efficiency  makes  Standard  daily 
service  all  and  more  than  is  ever  required. 


HP 
mm 


HE  organization  handling  your  film  is 
composed  of  high  class  laboratory  work- 
men, all  experts  in  their  departments. 
That  explains  the  superiority  of  Stand- 
ard negative  and  prints.    They  look  better  and 
wear  longer.    Are  you  getting  this  service? 





■SThen  Knighthood  Was  in  Flower, 
a  Cosmopolitan  production  starring 
Marion  Davies,  stands  as  the  supreme 
W  motion  picture  achievement  of  all  time. 
Produced  at  a  greater  outlay  than  any  other  film, 
with  the  finest  cast  ever  assembled  and  the  most 
marvelously  beautiful  settings  ever  conceived,  every 
dollar  spent  upon  it  is  apparent  on  the  screen. 
Coming  at  a  time  when  great  things  were  needed, 
it  represents  one  of  the  outstanding  epochs  in  pic- 
ture-making. William  Brandt  summed  up  its  im- 
portance, when,  addressing  the  Theatre  Owners' 
Chamber  of  Commerce,  he  declared: 

"The  industry  needed  something  to  buoy  it  up 
— some  big  thing  that  would  restore  confidence. 
Right  at  this  crucial  moment  comes  William 
Randolph  Hearst  with  a  great  picture,  When 
Knighthood  Was  in  Flower,  one  of  the  few  really 
wonderful  pictures  ever  made.  Its  effect  has  been 
magically  beneficial.  The  entire  industry  owes  a 
vote  of  thanks  to  Mr.  Hearst." 


Beginning  its  pre-release  engagement  at  the 
Criterion  Theatre  in  New  York  on  Sept.  14,  and 
at  the  Scala  Theatre  in  London  with  the  Prince 
of  Wales  in  attendance,  "Knighthood"  is  still  the 
sensation  of  Broadway,  reflecting  its  glory  along 
the  famous  street  and  actually  bringing  prosperity 
to  other  pictures  because  of  its  unprecedented 
success. 

Not  since  "The  Birth  of  a  Nation"  has  a  photo- 
play attracted  such  attention  nor  scored  such 
a  success.  Never  has  there  been  such  unanimous 
praise  from  the  critics.  Never  such  glowing  appro- 
bation to  a  star's  work  as  has  been  heaped  upon 
Marion  Davies  in  the  role  of  Mary  Tudor.  From 
city  to  city  as  other  pre-releases  followed,  the 
peans  of  praise  continue — praise  for  the  cast,  for 
Joseph  Urban's  exquisite  settings,  for  Robert 
G.  Vignola's  direction,  for  the  delightful  love 
story  of  Charles  Major,  for  its  historical  accuracy, 
for  the  sumptuousness  of  it  all.  There  has  not 
been  one  dissenting  voice.     All  have  acclaimed 


NIGHTHOOD  THE  ©ONDER  QlCTURE 


DJHBn  KOIGHTHODD  QDHjS  ID  FLOODBR 


■ 


^hen  Knighthood  Was  in  Flower  has  stirred  the  critics  of  the  daily  news- 
papers in  leading  cities  to  the  highest  pitch  of  enthusiasm.    Here  are  a  few 
^  excerpts  culled  from  scores  of  glowing  tributes  to  this  wonder  picture: 


"Whe  n  Knighthood  Was  in  Flower  is  daz- 
zling to  the  eye,  splendidly  impressive  and 
apparently  true  to  the  time  and  places  of  its 
settings.  Marion  Davies  really  outdoes  her- 
self, while  Lyn  Harding  is  a  joy.  Such  a  King! 
Such  a  King!" — 7-  0.  Speering,  N.  Y.  Times. 

"It  seems  to  us  that  this  picture  is  every 
bit  as  important  to  see  as  any  play  on  Broad- 
way. It  marks  a  high  point  in  the  art  of 
entertainment  and  in  the  art  of  the  American 
motion  picture  studio.  We  whole-heartedly 
commend  it  to  every  man,  woman  and  child 
to  whom  romance  and  beauty  are  not  mere 
words  in  dictionaries." — Ar.  Y.  Daily  News. 

"When  Knighthood  Was  in  Flower  is  one 
of  the  greatest  film  epics  ever  made  in  Amer- 
ica; in  fact,  the  picture  merits  visit  after  visit 
to  grasp  all  its  glories." — Robert  G.  Welsh, 
N.  Y.  Evening  Telegram. 

"The  most  amazingly  beautiful  motion  pic- 
ture ever  screened.  Moves  swiftly,  never 
wearying,  and  leaving  at  the  last  a  regret  that 
it  is  over." — N.  Y.  Mail. 


"When  Knighthood  Was  in  Flower  is  every- 
thing that  a  spectacular  photoplay  should  be. 
It  is  beautiful,  exciting,  vivid  and  authentic. 
It  is  a  great  picture." — R.  E.  Sherwood,  Life. 

"If  the  motion  picture  public  tails  to  appre- 
ciate When  Knighthood  Was  in  Flower,  then 
its  plea  tor  better  films  is  all  a  sham." 

— Boston  Post. 

"For  gorgeousness  and  sheer  beauty,  there 
probably  has  never  been  another  photoplay 
that  can  equal  this  one." — Boston  Globe. 

"A  gorgeous  spectacle  not  to  be  missed." 

—  Boston  Traveler. 

"Neither  time,  thought  nor  expense  has 
been  spared  to  make  When  Knighthood  Was 
in  Flower  what  it  is — a  truly  gorgeous  spec- 
tacle."— Mae  Tinne,  Chicago  Tribune. 

"One  marvels  at  the  settings,  at  the  im- 
mensity of  the  picture." — Chicago  Journal. 

"One  ot  the  most  glittering  and  magnificent 
screen  plays  ever  produced.  When  Knight- 
hood Was  in  Flower  does  not  disappoint,  but 


sends  its  audience  from  the  theatre  thrilled 
and  enchanted." — Detroit  Free  Press. 

"It  is  the  richest,  most  entertaining  and  by- 
far  the  most  spectacular  photoplay  that  we 
have  ever  seen."— Detroit  Times. 

"Marion  Davies  is  a  star  of  the  first  magni- 
tude, and  When  Knighthood  Was  in  Flower 
is  one  of  the  half  dozen  finest  pictures  ever 
screened." — Milwaukee  Journal. 

"Even  better  than  we  were  led  to  expect." 

— Washington  Star. 

"Marvelously  beautiful.' 

— Washington  Herald. 

"One  of  the  most  beautiful  specimens  of  the 
film  producers'  arts  that  the  world  has  ever 
seen." — London  Daily  Telegraph. 

"When  Knighthood  Was  in  Flower  is  indis- 
putably the  most  brilliant  photoplay  of  a  sea- 
son strikingly  illumined  by  brilliant  photo- 
plays."— Guy  Price,  Los  Angeles  Eve.  Herald. 

The  New  York  Mail  declares  When  Knight- 
hood Was  in  Flower 


ets  a  Qew  Standard  in  (Dagnificence 


lYjARION  DAVIES  gives  a 
performance  of  the  mod- 
ern, stubborn,  adorable  Mary 
that  is  not  only  the  best  thing 
she  has  ever  done,  but  one  of 
the  finest  performances  ever 
given  by  any  actress." — Louella 
0.  Parsons,  Morning  Telegraph. 


ARION  DAVIES  as  the 
merry  little  sister  of  bluff 
King  Hal  shows  new  artistic 
skill.  She  mingles  comedy  and 
pathos  something  of  the  quality 
of  Mary  Pickford."—  N.  Y. 
Evening  Telegram. 

/^\HIS  picture  is  all  that  has 
been  claimed  for  it,  and 
Marion  Davies  acts  as  well  as 
she  looks  in  the  role  of  the 
spirited  young  queen.  The  peo- 
ple simply  burst  into  applause 
again  and  again." — Harriette 
Underbill,  N.  Y.  Tribune. 


|ISS  DAVIES  is  wonder- 
fully clever.  She  is  one  of 
the  most  beautiful  girls  I  have 
ever  seen  on  the  screen.  What 
else  has  she  appeared  in?  I 
would  like  to  see  them  all." — 
Edward  Albert,  Prince  of  Wales. 

' /^\HE  scene  showing  Marion 
Davies  in  an  attitude  of 
prayer  as  her  beloved  goes  to 
the  axe,  is  one  of  the  finest 
moments  which  we  have  seen 
in  the  cinema,  and  the  under- 
playing, rather  than  the  over- 
playing of  Princess  Mary's 
bedroom  scene,  is  something  to 
be  thought  about." — Quinn 
Martin,  N.  Y.  World. 


QQHRIOD  DHVIEjB 


HEN  Knighthood  Was 
in  Flower,  which  has 
justly  earned  the  repu- 
tation of  "the  most 
beautiful  picture  ever 
made,"  is  also  the  most  costly.  It  was 
filmed  in  1 60  working  days  a  t  an  expense  of 
$1,221,491.20.  This  represents  $47,634.32 
a  day  or  $954.29  an  hour  for  an  eight- 
hour  working  day. 

More  than  three  thousand  actors,  in- 
cluding fifty-five  principals,  appeared  in 
one  scene.  For  this  the  largest  indoor  set 
ever  filmed  was  constructed.  It  covered 
28,000  square  feet  of  floor  space  and  con- 
tained 32  separate  buildings. 

No  picture  has  ever  had  such  a  great 
cast  of  splendid  actors  recruited  from  both 
stage  and  screen.  Lyn  Harding,  who  plays 
the  role  of  King  Henry  VIII,  was  brought  over  from  England  especi- 
ally for  this  picture. 

Every  object  used  in  the  magnificent  court  scenes  is  a  genuine 
antique  or  an  exact  duplicate  of  one.  Both  Europe  and  America  were 
scoured  for  art  objects  which  would  give  the  exact  atmosphere  of 
Tudor  times. 


6 A  ST 


Lyn  Harding  as  Henry  VIII 

William  Norris  as  Louis  XII 

Forrest  Stanley  as  Charles  Brandon 

Pedro  de  Cordoba  as  Duke  of  Buckingham 

Ernest  Glendinninc  as  Sir  Edwin  Caskoden 

William  H.  Powell  as  Duke  Francis 

Arthur  Forrest  as  Cardinal  Wolsey 

Macey  Harlam  as  Due  de  Longueville 

Johnny  Dooley  as  Will  Sommers 

Wtlliam  Kent  as  King's  Tailor 

Gustav  von  Seytfertitz.  .  .  .as  Grammont 

Charles  Gerrard  as  Sir  Adam  Judson 

George  Nash  as  An  Adventurer 

Arthur  Donaldson  as  Sir  Henry  Brandon 

Theresa  Maxwell  Conover  as  Queen  Catherine 

Flora  Finch  as  A  French  Lady  in  Waiting 

Ruth  Shepley  as.  .  .Lady  Jane  Bolingbroke 

and 

MARION  DAVIES  as  MARY  TUDOR 

Scenario  by  Luther  Reed  from  the  story  of  Charles  Major  _ 


it  was  in  the  time  of  King  Henry  VIII. 

Genuine  gothic  tapestries  valued  at 
$230,000  were  used. 

Ancient  armor  came  from  some  of  the 
most  famous  collections  of  Europe. 

Antique  jewelry  and  silverware  used 
are  worth  $1,000,000. 

Three  thousand  costumes  of  the  Tudor 
period  represent  an  expenditure  of 
$100,000. 

The  wedding  dress  alone  worn  by  Miss 
Davies  when,  as  Princess  Mary  Tudor,  she 
became  the  bride  of  old  King  Louis  XII  of 
France,  cost  $1 ,500  and  is  so  heavily  laden 
with  gems  it  weighs  twenty-five  pounds. 

Twenty  expert  swordsmen  engaged  in 
the  thrilling  duel  scenes. 

One  of  the  most  spectacular  feats  ever 
filmed  is  where  Princess  Mary  and  Charles  Brandon  on  horsebackjump 
off  a  bridge  thirty  feethigh  and  into  the  riverto  escape  theking'spursuers. 
Thirty-three  cavalry  horses  are  used  in  this  scene. 
Director  Robert  G.  Vignola  and  Assistant  Director  Phil  Carle 
were  aided  by  fifteen  assistants,  so  stupendous  were  the  demands  of 
the  production.  In  all  the  big  sets  a  complete  telephone  system  was 


The  great  hall  of  Hampton  Court  palace  is  reproduced  exactly  as      installed  through  which  the  directing  was  done. 

ettings  Designed  by  ^Joseph  Qrban 


OCHEH  KHTG  HTHQDD  03H3  in  FLOOD  BR, 


ER  have  the  trade  papers  been  so 
unanimous  in  their  endorsement  of  a 
picture  as  they  have  been  of  "Knight- 
l  hood."  Here  is  some  of  the  comment: 


"What  a  picture !  What  a  production !  What  a  cast ! 
Everybody.  In  this  industry.  From  executives.  To 
errand  boys.  Should  see  it.  And  feel  proud.  That  they 
are  in  the  picture  business.  Lord  knows.  You  don't  get 
that  chance.  Too  often." — Danny  in  The  Film  Daily. 

"Cosmopolitan's  stupendous  picture  When  Knight- 
hood Was  in  Flower  has  made  screen  history.  It  is  not 
only  Cosmopolitan's  greatest  achievement,  it  is  one  of 
the  greatest  achievements  of  the  silver  sheet.  It  stands 
as  a  monument  for  the  industry.  None  have  excelled  it 
in  its  appeal  to  the  eye,  the  heart  and  the  imagination. 
Very  few  have  equalled  it." — William  A.  Johnson  in 
The  Motion  Picture  News. 

"It  is  safe  to  say  that  never  has  a  picture  been  pro- 
duced of  greater  beauty.  It  will  cause  you  to  believe 
the  advance  statements  of  its  huge  costs,  for  it  all 
shows  in  the  film." — Moving  Picture  World. 


"It  is  a  picture  of  tremendous  beauty.  For  sheer 
pictorial  appeal,  it  sets  an  enviable  standard.  It  is 
enacted  by  as  competent  and  satisfying  a  cast  as  could 
be  wished  for.  It  is,  on  the  whole,  the  sort  of  production 
that  reflects  glory  upon  everyone  who  has  had  a  hand 
in  achieving  the  final  result." — Martin  J.  Quigley  in 
The  Exhibitors'  Herald. 

"Let  us  give  our  homage  to  When  Knighthood  Was 
in  Flower.  William  Randolph  Hearst  has  made  a  great 
picture — a  picture  that  the  entire  motion  picture  indus- 
try can  be  proud  to  claim.  If  there  were  more  like  it,  we 
should  not  now  be  fighting  a  set  of  paid  reformers  and  a 
lot  of  fanatic  legislators." — N.  Y.  Morning  Telegraph. 

"When  Knighthood  Was  in  Flower  far  exceeds  any- 
thing that  was  anticipated.  It  easily  bears  out  all  the 
things  that  have  been  said  for  it.  The  production  is 
gorgeous,  the  direction  excellent,  the  acting  masterful, 
and  it  is  real  entertainment.  Furthermore,  the  picture 
looks  like  the  money  that  is  claimed  to  have  been  spent 
on  it.  Put  your  order  in  and  get  ready  to  have  it  work 
for  you." — Film  Dailv. 


Directed  by  Robert  g.  Vignola 


QQHRIOH  DHVIE^ 


in 

DJHBn  KOIGHTHQDD 
£DH£  ID  FLODDBR 

Copyrighted  1922  by  William  Randolph  Hearst 

*A  (osmopolitan  Production 

Prints  of  <Whe?i  K^nighthood  Was  in  Flower  are  now  in  all  Famous 
Players -Lasky  exchanges,  which  will  supply  you  with  all  infor- 
mation regarding  the  picture.  Arrange  for  YOUR  date  at  once. 

A  PARAMOUNT  PICTURE 


uary    13,  I923 


Here  is  a  Picture 
"Great  in  Concept  f 

"Save  for  the  war  period,  when  pictures  did 
rise  to  their  great  opportunities,  we  have  had  no 
great  pictures,  great  in  concept,  since  'Intolerance'" 

William  A.  Johnston  in 
an  editorial  in  the 
Motion  Picture  News 

Paramount  has  just  completed  a  drama  which  is  certainly  great  in 
concept.    No  period  of  American  history  offers  greater  material 
for  the  motion  picture  than  the  period  of  1849,  an^  to  make  this 
epoch  live  again,  in  all  its  romance,  its  daring  and  its  achievement,  has 
been  the  aim  behind  the  making  of  "The  Covered  Wagon". 

Those  who  were  charged  with  the  responsibility  of  making  the  picture 
have  had  a  full  realization  of  their  opportunity  to  record  indelibly  a 
phase  of  American  life  which  is  fast  becoming  extinct.  It  is  doubtful 
if  such  a  picture  as  "The  Covered  Wagon"  could  be  adequately  made 
a  few  years  from  now. 

There  is  scarcely  a  family  in  America  which  cannot  point  with  pride 
to  some  grandfather  or  great-grandfather  who  participated  in  one  of  the 
greatest  migrations  known  to  history.  The  human  incidents  occurring 
by  the  minute  in  a  group  of  two  or  three  thousand  people  who  made  up 
the  famous  wagon  trains,  beset  by  dangers  on  all  sides,  are  the  elements 
which  will  make  "The  Covered  Wagon"  a  picture  great  in  entertainment 
value  as  well  as  great  in  concept — 

And  greatest  in  box-office  appeal! 

A  fortune  has  been  spent  in  making  this  picture.  Three  thousand 
people  lived  in  the  desert,  eighty  miles  from  a  railroad,  for  over  three 
months.  A  thousand  Indians  were  transported  from  reservations  hun- 
dreds of  miles  away.    Three  hundred  wagons  were  built. 

"The  Covered  Wagon"  has  been  produced  with  all  the  facilities  that 
the  great  Paramount  organization  can  command.  It  was  directed  by 
James  Cruze.  Jack  Cunningham  made  the  adaption  from  the  novel  by 
Emerson  Hough. 

,  ,     IV  s  a  Paramount  Picture 


124 


Motion    P  i  c  t  u  ye  News 


(2  paramount  Q>ictum 

This  advertisement  is  made  from  the  4-col  mn  cut  that  you  can  get  at  your  exchange 

JACK  HOLT'S  tirst  comedy.    Maae  trom  the  big  Broadway 
comedy  success  of  last  season.    It's  sure  to  win  new  admirers 
for  th's  star,  as  he  is  as  good  in  comedy  as  in  the  more  serious  roles. 

The  great  supporting  cast  includes  Wanda  Hawley  and  Julia 
Faye. 

From  the  play  by  William  LeBaron.  Directed  by 
Wallace  Worsley.    Scenario  by  Beulah  Marie  Dix 

*  ^       C"\   ^  J  kl^hi'l  FAMOUS  PLAYERS  LASKY CORPORATION  J^jfH&i 

Jhe  ouperQsj  SI  — =4H  No.  5 


January    J  5,  1923 


Now— 
Two-  Color 
National 
Advertising! 


.OS* 


TilS  is  the  first  of  Paramount's 
new  National  Advertisements. 

lr  will  run  in  the  Saturday  Evening 
t.  January  13th,  in  two  colors! 

The  use  of  color  more  than  doubles 
the  attention  value,  and  consequently 
the  number  of  readers.  That  means 
more  money  for  exhibitors. 

Paramount  plans  to  make  its  national 
advertising  campaign  for  the  coming 
season  far  ahead  of  any  other  motion 
picture  campaign — and  one  of  the  fin- 
est in  the  whole  field  of  advertising. 


UNANIMOUS! 


THEY'RE  all  agreed — press  critics,   exhibitors,  public — EVERYBODY  says  th 
MARIE  CORELLI'S  Immortal  Love  Drama  is  a  truly  marvelous  production  and  < 
unparalleled  attraction — all  state  that  the  greatest  theatrical  property  since  the  birth 
the  theatre  has  been  made  into  a  picture  without  an  equal  in  its  power  to  pull  ar 
please. 


ENjERfAlHiHQf 


Packing  'Em  In 


EXTRAORDINARY 

EXPLOITATION 


! 


«T  HELMA  "  is  sweeping  the  country  from  Coast  to 
1  Coast — from  boundary  to  boundary.  In  the  smallest 
theatres  in  the  farthest  "  sticks  "  and  in  the  most  palatial 
theatres  in  the  biggest  cities  "  THELMA  "  is  drawing  and 
pleasing  millions.  The  answer  is  simple.  "  THELMA  "  is 
known  to  every  man,  woman  and  child  who  can  read  or 
hear.  The  book  has  been  read  by  countless  legions.  These 
millions  are  spending  money  to  see  it  and  are  recommend- 
ing it  to  further  and  further  millions.  Get  YOUR  SHARE 
of  these  millions  into  YOUR  THEATRE  NOW  while 
"  THELMA'S "  praises  are  being  spread  like  wildfire — 
NOW,  while  it  will  carry  your  theatre  on  a 
certain  profits! 


IJ  f^'c  super-showmanship  again  blazes  forth  in 
*   •  O    a    conflagration    of    practical    ideas    in  th^ 

"  Thelma  "  press  book  an  exhibitor's  treasure-ship  loaded  to 

the  gunwales  with  a  red-hot  cargo  of  sure-fire  material — smash- 
ing ads,  crashing  posters,  electrifying  exploitation  st-ints,  drag 
'em  in  heralds,  resistless  novelties — EVERYTHING! 

Get  a  Copy  of  the  Big  Press  Sheet 


OF  AMERICA,  Inc. 
723  Seventh  Avenue,  New  York 

EXCHANGES  EVERYWHERE 


Chester  Bennett 


122 


Motion   Picture   Ar  e  w  s 


...  T  . 


233  e»°*0-" 


,  ft  1922- 


Pre8iier'-t  •  me.. 


"""Bus-  .  - 


:>e=e,.,0„ 


J'0  s.  ""wi  »  S*eh«V 


-haee8  0  a  k.no'16  s  .m  »»* 

^         .  •  ^  \    lhia  »  *****  ^  „ 

-~ — i-: —  - 


9ar  "r.Haonon, 


Accorded 


°e  "  thanjc 


«raphy 


V9ry  »ruIjr  /oura 


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Lionel-  Sa"ZKah 


Mr.   E    »  u 

Sducati"^8-  Pre 


c«tional  Fn'm  »98Me"t. 


KINOGRAMS 

Gives  ALL  the  News 
of  ALL  the  World 


It's  one  of 

three  new 

Short  Subject  Specials 
"MAN  t;s. BEAST" 
"THE  ENCHANTED  CITY" 

By  Warren  A.  Newcombe 

"VIA  RADIO" 

Produced  under  supervision  of 

SCIENTIFIC  AMERICAN 


ADVERTISED 
NATIONALLY 
To  Your  Patrons 


EDUCATIONAL  FILM  EXCHANGES,  Inc.,  e.w.hammons,  President 


January    / 5 ,  1921 


129 


ADVERTISE 

ALL  YOUR  GOODS 


Three  Typical  One- Sheets  on 
SducaAi<rrux6)  Short  Subjects 


PASS  the  show  windows  or  read  the  ad- 
vertisements of  any  SUCCESSFUL  mer- 
chant. You  will  see  that  he  Shows  and 
Advertises  ALL  his  merchandise.  Those  who 
are  not  attracted  by  one  thing  are  brought 
in  by  another. 

The  most  successful  Exhibitor  today  uses 
his  "show  window"  (lobby)  to  display  ALL 
his  show  units.  He  advertises  ALL  his  pro- 
gram. Many  who  are  not  attracted  by  the 
feature  come  to  see  the  Short  Subjects. 


T 


HROUGH  constant  National  advertis- 
ing your  patr  ms  know  this  --^  

Trade- Mark  is  the  sign  of  a  well-bal- 
anced program  and  a  WHOLE  EVENING'S 
ENTERTAINMENT. 

When  you  SHOW  it- 
They  will  go  in 


THE  SPICE  OF  THE  PROGRAM" 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 

E.  W.  HAMMONS,  President 


130 


Motion   Picture  News 


"  The  Man  Who  Waited  "  is  a  reliable,  rattling 
good  western  with  an  abundance  of  action,  mystery, 
suspense  and  romance  which  stamps  it  far  out  of  the 
ordinary.  Its  hero  is  a  youth  whose  one  aim  is  to  find 
and  punish  the  man  who  wronged  his  father.  But  even 
after  he  penetrates  the  villain's  disguise,  he  finds  it  a 
job  to  capture  the  rogue;  and  between  chasing  the 
villain,  keeping  secret  the  location  of  his  mine  and  win- 
ning the  heart  of  a  girl,  who  proves  to  be  the  daughter 
of  the  bad  man,  the  hero  is  on  the  jump  every  minute 
of  the  feature's  five  reels 

Edward  I.  Luddy,  who  wrote  and  directed  "  The 
Man  Who  Waited,"  started  off  the  excitement  by 
staging  a  rousing  good  fight  at  the  beginning  and 
kept  the  picture  geared  up  to  a  high  dramatic  speed.  The  surprise 
climax  comes  after  a  thrilling  race  from  the  isolated  gold  mine  to  the 
desert  town  to  file  a  claim.  The  villains  are  in  the  lead  and  the  hero  springs 
some  spectacular  riding  to  beat  them  to  it. 

Frank  Braidwood,  in  the  title  role,  has  a  decidedly 
attractive  personality  and  can  ride  a  horse  like  a 
demon.  You  can  guarantee  genuine  thrills  whenever 
he  springs  into  the  saddle.  Inez  MacDonald  is  pretty 
and  everything  expected  of  a  dashing,  spirited  West- 
ern heroine.  Jay  Morley  is  a  thorough  bad  man. 

Play  up  "  The  Man  Who  Waited  "  as  a  Western 
thriller  and  ballyhoo  it  to  the  limit.  Make  a  play  on 
the  title  in  your  advertising  and  exploitation.  Send 
out  a  man  in  a  Western  outfit  with  a  bag  on  which  is 
lettered:  "  I'm  a  stranger  in  town  and  missed  The 
Man  WTho  Waited  '  at  the  depot.   Will  someone  direct 

me  to  the   theatre?  "   Bill  the  feature  as  "  A 

Drama  of  Stolen  Gold  and  Stolen  Hearts "  or  "  A 
Thrilling  Tale  of  Fortunes  Made,  Lost  and  Regained." 

Use  the  following  copy  in  your  newspaper  advertisements;  go  and  see 
a  son  track  down  his  father's  enemies  and  frustrate  their  dastardly  plot 
against  himself.  The  terrific  explosion  of  a  gold  mine — hundreds  of  miners 
trapped.  A  wild  race  on  horseback  over  hills  and  plains,  a  spectacular  fall 
and  the  rescue  by  an  intelligent  horse.  It's  a  western  drama  of  thrills  and 
action — "  The  Man  Who  Waited." 

Playgoers  Pictures 

FOR£t6»  ^«£S£/vmt/^  PHYSICAL  DlSTRI  BUTORS 

S/DWEY  GARRETT  Pathi  Exchangi 


January    I  j ,  /p-'j 


131 


Newspaper  reviews,  trade  paper  opinions,  exhibi- 
tor comment,  news  articles  from  exchange  cities, 
theatre  lists  showing  an  amazing  array  of  bookings  in 
large  and  small  communities.  These,  and  similar  re- 
ports, have  been  published  week  by  week.  They  give 
impressive  support  to  the  fact  that  "The  Isle  of  Doubt" 
is  a  decided  success. 

Wyndham  Standing  and  Dorothy  Mackaill  are 
splendid.  The  former  did  great  work  in  "Earthbound," 
"The  Iron  Trail"  and  with  Norma  Talmadge  in 
"Smilin'  Through"  Miss  Mackaill  was  once  a  famous 
Ziegfeld  beauty.  She  has  a  good  screen  opportunity 
in  "  A  Woman's  Woman."  No  better  name  could  be 
suggested  for  a  character  part  than  George  Fawcett, 
who,  says  Film  Daily,  is  "  always  reliable  and  entertaining." 

The  production  has  drama,  comedy,  action  and  all  the  necessary  ingre- 
dients for  popularity.  The  Exhibitors  Herald  puts  it  clearly  in  saying,  "  'The 
Isle  of  Doubt'  is  a  picture  of  qualities  which  make  it  worth  while  enter- 
tainment." The  Moving  Picture  World  backed  up  this 
assertion  by  declaring,  "the  production  reveals  an  un- 
mistakable knowledge  of  what  proves  interesting  on 
the  screen." 

The  story  has  a  new  twist.  When  a  wife  attempts 
to  deceive  her  husband  and  plots  to  eventually  marry 
another  man,  the  husband  calmly  proceeds  to  test  the 
worth  of  his  rival.  Should  the  scamp  prove  his  man- 
hood, he  would  have  a  chance  of  securing  the  girl. 

"  The  Isle  of  Doubt "  made  good  at  the  Marcus 
Loew  theatres  in  Greater  New  York;  the  Modern  and 
Beacon  in  Boston;  Heilig,  Portland,  Ore.;  Gifts,  Cincin- 
nati; Regent,  Kansas  City;  Majestic,  Des  Moines; 
Royal,  Toledo;  Savoy,  Buffalo;  Dixie,  Galveston;  Rivoli, 
Denver;  Lyric,  Tulsa;  Hippodrome,  San  Francisco  and 
literally  hundreds  of  other  theatres. 

In  choosing  attractions  for  your  open  play  dates,  bank  on  past  perform- 
ances and  select  a  safe,  sure,  servicable  picture;  Wyndham  Standing  in  "  The 
Isle  of  Doubt,"  with  George  Fawcett  and  Dorothy  Mackaill.  Directed  by 
Hamilton  Smith  from  the  story  by  Derek  Bram.  Photographed  by  Arthur 
Cadwell.   Produced  by  Syracuse  Motion  Picture  Co.  Released  by 

Playgoers  Pictures 


S/DMEY  GARRETT 


Physical  Distributors 


PaTHE  Exchange 


J 


Jack  Pickford  in  "Garrison's  Finish!" 

Both  star  and  title  will  pull  for  the  box-office  because  both  artist  and  story  are 
known  everywhere  pictures  are  shown,  and  by  all  classes  of  theatre  patrons. 
And  in  addition  there  are  exceptional  all-star  supporting  players  cast  espe- 
cially for  this  Jack  Pickford  feature. 

The  actual  running  of  the  great  Kentucky  Derby  and  the  equally  famous  Metro- 
politan Handicap. 

A  beautiful  love  story  so  beautifully  told  that  it  will  catch  and  hold  any  type 
of  audience. 

A  villain  whose  undoing  is  wrought  so  skilfully  that  the  spectator  is  kept  guess- 
ing right  up  to  the  very  last. 

Thrills!  Romance!  Action!  Adventure! 

JACK  PICKFORD 
"GARRISONS  FINISH" 

J3ased  on  W.  J3.771.  3erdusons  novef  of  the  same  name 
Supervision  and  screen  version  by  Clme"  J-farris 
Direction  by  OrthurfJosson  'Photography  by  JSaroid  f?osson 

Gllied  Producers  and  Distributors  Corporation^ 

729  Seventh  Ocrenue,  J^/ear  C/or/c  City 
—  €  Branch  Office  located  in  each  United  artists  Corporation  Exchange  — 


'A 


MARY 
PICKFORD'J 

HEW  "TEXT 
WILL  DO  THE 

JAME  FOIL, 

rnu  \iiv 


DISTINCTIVE 
PERFORMANCE  ly 


If  you  could  gain  the  whole  world  by  digging  a  twenty-mile 
ditch  in  the  sand,  would  you  do  it?  You  would! 

.A  great  man  once  got  the  earth's  biggest  ditch  in  the  sand — 
the  Suez  Canal — by  a  bloodless  fight  with  his  enemies.  He  had 
courage  and  power.  Those  same  qualities  enabled  Distinctive 
Productions  to  make  one  of  the  world's  master  films,  based  on 
the  life  of  this  man  and  bearing  his  name  as  a  title: 

Disraeli 


There  is  more  satisfaction  and  real  fun  in  working  than  ordi- 
nary men  realize.  There  was  more  satisfaction  and  fun  in  the 
film  story  which  proves  this  point  than  screen  fans  usually  get. 
The  picture  was  Distinctive  s 

The  Ruling  Passion 

If  you  work  hard  you'll  be  happy.  If  you  can,  in  addition, 
put  your  heart  in  your  work  you'll  be  much  happier.  You 
then  will  get  as  much  solid  pleasure  in  life  as  screen  patrons 
got  from  the  Distinctive  film  based  on  this  idea.  The  film  was 

The  Man  Who  Played  God 

The  qualities  depicted  in  these  films  are  the  qualities  which 
typify  the  company  responsible  for  them.  Distinctive  has  had 
courage  and  power  to  plan  distinctive  pictures  for  the  pictures' 
sake  .  .  .  Distinctive  believes  in  working  long  and  hard  to 
get  results  .  .  .  Distinctive  knows  that  the  pictures  which 
make  the  public  happy  are  the  ones  which  entertain  through 
heart  interest  .  .  .  Distinctive  has  put  its  heart  in  the  task  of 
pleasing  the  public  bv  its  product. 

CORPORATION 

ARTHUR  S.  FRIEND 

President 

HENRY  M.HOBART 
Vice  President 


DISTINCTIVE 
PROMISE  I  \ 


Distinctive  pictures  corporation  promises  that  its  future 
productions  will  possess  all  the  qualities  of  its  past  ones. 

It  further  promises  that  its  executives  will  never  be  content 
to  put  out  a  picture  merelv  "just  as  good"  as  the  previous  one. 
It  will  have  to  be  better  to  please  them.  Thev  have  put  their 
minds  and  hearts  to  the  accomplishment  of  this  task.  The  first 
new  Distinctive  picture  will  be 


Backbone 

Here  is  a  story  of  never-dying  love,  of  criminal  plotting, 
heroic  counter-plotting  and  powerful  conflicts.  Clarence  Bud- 
ington  Kelland  wrote  it  for  the  Saturday  Evening  Post.  Every 
motion  picture  producer  in  the  country  was  in  on  the  bidding 
for  it.  Distinctive  got  it!  Edith  Roberts  and  Alfred  Lunt  head 
a  distinctive  cast,  with  Edward  Sloman  directing.  Backbone 
will  be  ready  soon.  Next  will  come 

The  Ragged  Edge 

based  on  Harold  MacGraths  novel  of  the  South  Seas.  A  won- 
derful girl,  her  soul  chilled  to  terror  by  heartless  environment, 
struggles  to  escape.  A  bov,  tormented  by  his  New  England 
conscience,  seeks  to  bury  himself  in  the  life  which  appalled 
the  girl.  They  meet,  and  solve  each  other's  problem.  How? 
This  picture  will  reveal  to  you  a  new  and  strange  story.  Har- 
mon Weight  will  direct  it. 

Just  the  Beginning 

These  two  great  stories  are  the  forerunners  of  others.  Dis- 
tinctive will  put  into  the  filming  of  them  all  those  qualities 
which  go  to  the  production  of  great  pictures. 


CORPORATION 

ARTHUR  S.  FRIEND 

Pres  ident 

HENRY  M.HOBART 

Vice  President 


136 


M  o  t  i  o  n 


Picture    N e  w  s 


for THE/E COMING  BIG) 


BOOTH 

TARKINGTON'S 

Mastsrpiede 


Priscilla    W  "The  } 

dean  n  shogc 

'  I  Iffe  4fc        I  S-tarring 


The 


rr  ttyt"  ii  i  TIlCBSIllC 

FLIRT  of  Life 


HOBART  HLNLEY 
PRODUCTION 


Ixom  one  of  FianOssTbd^^coi 
Burnett's  greatest-novels 

A  HOBART  HENLEY 


Directed  "by 
lAMBERTHTLDfER 


CURRENT  UNIVERSAL 


Vives 


The 

Sto 

VIRGINIA W.L1 
HOUSE  PETERS 
MATT  MOORE 


EEGINALD 


UNIVERSAL 
SUPER- JEVLL 


from. -the  dreatsta^e  j 
bglANET 


HBGIHALD  BARKER 


DENNY 

■with  Harden  Stevenson  in 

NewLeatkr 

pushers 

£rom  ~t~hs  famous  Stories  !bu 

Directed,  by  HAKKf  POLLARD 
"UCMIVERSAX. 

COLLIER'S  SE.UIES 


January    13,  1923 


137 


WMF0 


WHITE 
TIGER 

Starring 

Dean 


Diiected  by 
TODMMJING 


JACK 

LONDON'S 

"Viidely- diSCu^Sed  story 

Abysmal 

Brute 


KEC^INAXiD 


DENNY 

vith  Mabel  Julienne  Sdott 
A  HENLEY  PROD, 


AN" 

ALL-STAR 
PRODUCTION 

EARL  CARROLL'S 
Great  StageThiiller 

Directed  by 

Stuart  eatdcln" 


JEWEL  SUCCESSES 


HnmanXynte  xmx. 


Hearts 

-with. 


Derby 


Starring 

PBG1NALD 


:duse  peters  /DEAN  /  DENNY 


from -the  play  bg  HAL.  RE  ID 
Directed,  "by 


JErom.  Ou  Ida's  immortal  novel 
Directed-  hq 
TOD 


Fxom  the  stade  pbajTte&hurbaiij 
"bq  Chas.T.Da-zeij 

Directed  "by 

BA*3GOT 


S     C  OR?  ORAT I OIST 


JWAKHIT  Qtt9W  ^ 

f  UNIVERSAL  SUPER  JEWEL 
.  PRODUCTION 

MERRY  CO 
ROUND* 


TO  BE  PRESENTED  BY 

CARL  LAEMMLE 


>  ss^^^s^s  im^h irn n***  cr-.*^ 


WILLIAM  FOX  presents 


I 


mm 


FOX  FILM 
CORPORATION 


tyiredfrom  a 
10  v)eeksy  run  at 
the^stor  Q/ieafre 
JfaV  yorli  ^ 

Winded  hj) 

HARRY 
MILLARDE 

Who  slaved 

OVER  THE 
HILL 


STRENGTH 


Rarefy  has  there  flashed  across  the  Screen 


A*  Town  that 

Heralded  as  a  Masterpiece 


Wothersnd Son 


There  are  two  outstanding 
features  in  the  new  William 
Fox  picture  at  the  Astor  Thea- 
tre. One  is  a  superlative  per- 
formance of  a  small  boy  and  the 
other  is  a  marvelous  storm  and 
flood  effect. ..It  is  a  masterpiece 
of  realism,  so  vivid  that  one 
expects  the  theatre  to  he  swept 
away  in  the  path  of  the  raging 
torrent.  It  is  a  tremendous 
thing — that  storm — with  an  en- 
tire town,  built  for  the  purpose, 
completely  destroyed  by  the 
flood. ..This  picture  is  done  w  ith 
real  power.  One  s  tear  ducts 
must  be  particularly  dry  to  re- 
sist the  appeal  of  some  of  the 
scenes  in  it. 


Morning  World : 

"^$Je  have  been  proceeding  on 
the  theory  for  some  months  that 
we  were  storm-proof,  as  far  as 
motion  pictures  were  concerned... 
But  at  the  Astor  Theatre  last 
night  for  the  first  time  since  we 
got  up  and  yelled  for  some  one 
to  rescue  Lillian  Gish  in  w  ay 
Down  East' ,  we  were  face  to 
face  with  a  cinema  storm  so 
terrifying,  so  catastrophic,  so 
beastly  real  that  we  shivered  in 
our  boots,  and  actually  forgot 
that  such  a  thing  as  a  motion 
picture  camera  ever  had  been 
invented.  If  there  ever  was  a 
scene  of  fury  pictured  on  a  ci- 
nema screen,  here  it  is.  It  is 
the  storm  or  storms.  It  will  get 
you.  too. 


II 


Here  s  The  Sufeer-Sfeecial  You  ve 

FOX  FILM 


such  a  remarkable  boy  actor  as  Bunny  Grauer 

~  EVENING  MAIL 


Trib 


riDune :  — 

"If  we  were  ^\Mllam  Fox 
and  owned  a  deluge  suck  as  he 
is  presenting  at  the  Astor  Thea- 
tre  in  a  picture  c  ailed  'The  T  own 
That  Forgot  God  ,  we  surely 
should  use  it  in  every  picture 
screened  for  the  next  ten  years. 
Such  a  flood  has  no  place  on  the 
shelf,  no  matter  how  old  it 
gets. ..We  thought  there  was  a 
marvelous  storm  in  'The  Old 
Homestead  .  and  again  we 
thrilled  at  the  storm  in  "One 
Exciting  Night  ,  and  again  in 
The  Sin  Flood  ,  hut  all  these 
put  together  would  just  ahout 
equal  the  deluge  in  "The  Town 
That  rorgot  tjod. 


FORGOT 

by  Newark's  Leading  Critics 


.evening  World: 

In  presenting  The  Town 
That  Forgot  God'  at  the  Astor 
Tn  eatre,  William  Fox  has  given 
Broadway  one  of  the  most  pow- 
erful photodramas  yet  seen. 
Viewed  from  every  angle  the 
film  is  practically  faultless.  The 
play  finds  a  fitting  climax  in  one 
of  the  most  spectacular  flood 
scenes  yet  filmed. .  .In  'The  Town 
That  Forgot  God  ,  ^Villiam 
Fox  has  lived  up  to  his  reputa- 
tion for  the  spectacular  and 
heart-touching  melodrama.  It 
is  well  worth  a  trip  to  the 
Astor." 


Waited  More  Than  a  Year  To  Play!  JL 


'N/'s  Alothe/-s  Cham 


CORPORATION 


COMING  SOON 

CNN?  i  1  I  i  a  m    Fo^c    c/T  nn  ounces 
THE   MOTION   PICTURE    VERSION  OF 

IF  WINTER  COMES 


The  Screen  Drama  All  The 
World  is  VJaitini  For 


rTER  Gouts 


The  Most  Widely  Read  Book 

by  A.S.M.  HUTCHINSON 


in  the  History  of  Literature 

p„,c„d3y  HARRY  MI LLARDE 


FOX  FILM  CORPORATION 


PRESS    OF    THOS.     B.    BROOKS.     INC.,    H.  V. 


TO  ALL  EXHIBITORS 

THE  UNITED  STATES  AND  CANADA 


life  sbaM  nftw<iid  & 

AAA* 


Distributed  by 

FILM  BOOKING  OFFICES 

OF  AMERICA,  Inc. 
Main  Offices  :  F.  B.  0.  Building,  723-7th  Ave.,  N.  Y.  C. 

EXCHANGES  EVERYWHERE 


0> 


flereVtke  facts  - 
All  the  talking  in 
the  world  couldht 
make  em  bigger/ 


Very 


$10,324.1° 


Ski 


A  TYPE  OF  PICTURE  THAT 


MVOCEL  \ 


HODKLNSON 


PICTURE  S 


IS  NOT  EASILY  FORGOTTEN 

Exhibitors  Herald  Dec -23rJ 


e  KINGDOM  WITHIN 

Will  Stir  the  Hearts  of  the  World 


M.  P.  NEWS:  It's  a  good  audience  picture, 
finely  staged,  and  carrying  a  plot  which  holds 
the  interest  all  the  way.  The  acting  is  splen- 
did as  contributed  by  Russell  Simpson,  Paul- 
ine Starke  and  Ernest  Torrence. 
Good  for  any  type  of  audience  and  should 
draw  most  everywhere. 

EXHIBITORS  TRADE  REVIEW:  "The  King- 
dom Within"  should  be  well  received  in 
places  where  sentimentality  is  enjoyed. 
The  story  is  melodramatic  and  works  up  to 
a  good  climax. 

EXHIBITORS  HERALD:  Excellent  direction 
of  capable  players  in  a  dramatic  and  all  ab- 
sorbing story  stamp  this  feature  as  one  of 
more  than  ordinary  entertainment  qualities. 
Swift-moving,  unfaltering  in  interest,  with 
its  genuine  appeal  to  the  emotions  it  is  rare 
entertainment  of  a  substantial  variety 
founded  on  a  beautiful  thought. 
Thoroughly  convincing  dramatic  production. 
Type  of  picture  that  is  not  readily  forgotten. 
It  is  the  type  of  picture  that  should  make 
friends  for  the  cinema  among  the  more  fasti- 
dious of  a  community. 

HARRISON'S  REPORTS:  A  powerful  drama 
of  life  in  the  timberlands;  the  direction 
throughout  is  excellent  and  so  is  the  acting 
of  the  featured  players  as  well  as  that  of  the 
supporting  cast. 


"The  Kingdom  Within",  a  title,  by  the  way 
that  is  replete  with  meaning,  should  prove 
absorbing  to  any  audience. 

FILM  DAILY:  Effective  dramatic  moments 
and  a  satisfying  dramatic  entertainment 
generally. 

For  those  who  like  a  rather  strong  dramatic 
entertainment  and  favor  a  theme  which 
makes  faith  all  powerful,  the  picture  should 
prove  wholly  satisfying. 

M.  P.  JOURNAL,  N.  Y.:  Excellent  drama, 
based  on  a  strong  story,  together  with  a  well 
chosen  and  capable  cast,  including  Pauline 
Starke,  Gaston  Glass,  and  Ernest  Torrence. 
First  runs  indicate  tremendous  box-office 
possibilities,  if  exhibitor  will  advertise  his 
booking.  Picture  may  be  included  among 
the  best  of  winter  season,  and  is  a  big  program 
special.    Sure  money  winner. 

M.  P.  WORLD:  Intensely  dramatic  is  the 
story  of  "The  Kingdom  Within,"  the  Victor 
Schertzinger  production  which  is  being  dis- 
tributed by  Hodkinson.  It  is  a  production 
which  tells  a  gripping  story  and  holds  the 
interest  throughout. 

It  is  a  picture  which  is  quite  different  from 
the  usual  run  and  because  of  this  and  its 
strongly  dramatic  story,  wealth  of  spiritual 
insight  and  acting  of  a  fine  cast,  should  prove 
welcome  in  the  majority  of  theatres. 


A  VICTOR  SCHERTZINGER  PRODUCTION 

Featuring  Russell  Simpson,  Gaston  Glass,  Pauline  Starke 
PRESENTED  BY  PRODUCERS  SECURITY  CORPORATION 


148 


Motion    Picture    N  ezv 


V8* 


PICTURES 


These  are  the 
First  Qreat  Eight 
ARROWPLAYS 
DELUXE: 

Night  Life 

in  Hollywood 

Streets  of  New  York 

Man  and  Wife 

None  So  Blind 

Lost  in  a  Big  City 

Jacqueline  or  the 

Blazing  North 

The  Broken  Violin 

Little  Red 

School  House 


Here  is  the  third  great  Arrowplay  Deluxe. 
It  holds  tremendous  box-office  possibili- 
ties. It  spells  Profit  with  a  capital  "P"« 


y"^/f/f  Arrow- presents 

illlan& 

Third  of  the  Great-Eight-Sequence  of 


Producedby 

Effanem 
Photoplays 


INC. 


directed  by 

JohnLM^Cutcheon 


oAvailable  at  Leading  Independent  Exchanges 

ARROW  FILM  CORPORATION 

220  West  42nd  Street,  New  York  City 

Distributors  for  United  Kingdom : 
Inter-Ocean  Photoplays,  Ltd.,  162  Wardour  Street,  London 


January    13,  19*3 


Arro wplays  Deluxe  are  exactly  what  their 
name  implies  —  productions  which  set  a 
new  high  standard  in  motion  pictures* 


An  Amazing  Situation 
Adroitly  Handled- — 

Can  aman  have  two  wives? 


OheCast- 

Gladys  Leslie 

MauriceCostello 
NormaShearer 
Robert  Elliott 


PICTURES 


Every  One  a 
Super  Play 

Night  Life 

in  Hollywood 
Streets  of  New  York 
Man  and  Wife 
None  So  Blind 
Lost  in  a  Big  City 
Jacqueline  or  the 

Blazing  North 
The  Broken  Violin 
Little  Red 

School  House 


^Available  at  Leading  Independent  Exchanges 

ARROW  FILM  CORPORATION 

220  West  42nd  Street,  New  York  City 

Distributors  for  United  Kingdom: 
Inter-Ocean  Photoplays,  Ltd.,  162  Wardour  Street,  London 


150 


Motion   Picture  News 


From  the  South  Sea  Islands,  i 

SELECT(^j))PICTURES 


Through  the  Mysteries  of  NeW  Yorl^s 
Rcturesgue  East  Side 

-  to  Happiness  f 

ASTRU 


J.PARKER  READERS 

PAWNED" 

BY  FRANK  L.PACKARD 
AUTHOR,  of  "THE  MIRACLE  MAN" 
Direction  by  IRV1N  V.WILL. AT 
With.  / 

TOM/MOORE  artd 
EDITH  ROBERTS 


151 


Plum  Center  Comedies 

starring  Dan  Mason  are  going  over 

big,  not  only  because  popular  old  Dan  made 
millions  of  followers  in  the  original  "Toonerville  Trol- 
ley" series,  but  also  because  the  new  PLUM  CENTER 
COMEDIES,  produced  by  the  PAUL  GERSON  PIC- 
TURES Corp.,  and  directed  by  ROBERT  EDDY,  are 
cram-jam  packed  with  NEW  ideas,  NEW  gags,  NEW 
situations,  NEW  laughs— and  a  speed  that  makes  them 
whizz  'cross  the  screen  in  a  hurricane  of  hilarity.  See 
Old  DAN  MASON'S 
latest  sensational 
snicker-snatcher — 
"POP  TUTTLE,  DE- 
TER ATI  VE."  It's 
immense — and  a  fair 
sample  of  what  to 
expect  of  every 
PLUM  CENTER 
COMEDY.Thereare 
1 2  Plum  Center  Com- 
edies in  the  series — 

Released  one  each  month. 
Book  and  play  them  all. 


HERE'S  DAN  MASON  AS  THE  DETEKATIVE 


DISTRIBUTED  BY  F.  B.  O. 

FILM  BOOKING  OFFICES 

OF  AMERICA,  INC. 

MainOffices:  F.  B.  0.  Building,  723  7th  Ave.,  N.  Y.  C. 

EXCHANGES  EVERYWHERE 


Motion    Picture    N  e 


-thrillii$  fistic  tattle  %M 

The  third  of  the  Bix  Six  is  proving  a  box-office  bonanza! 


January    ij.    /  9  <?  J 


153 


T^gad  'emandrea 


Eugene Sue's  "Mysteries  of  Paris 


The  first  First  Runs 

Symphony  Theatre,  Los  Angeles 
Blackstone  Theatre,  Pittsburgh 
Victoria  Theatre.  Philadelphia 
Fay's  Theatre.  Providence 


The  modern  adaptation  of  Eugene  Sue's 
"  Mysteries  of  Paris  "  is  probably  the  first 
of  a  cycle  of  mystery  photoplays.  They 
will  be  most  successful,  not  alone  because 
it  is  the  first  one,  but  last  season  and  the 
current  year  all  the  plays  of  that  kind  or 
style  are  packing  them  in  daily. 


-good  suspense 


WESTER 


UNION 
RAM 


^CTORr  ATT  xr^     DL  s1^e 


Get  this;;  one  if  you  can.— Mastodon  Films,  Inc.,  C.  C.  Burr,  Pres. 


IT  15  (BITH  F\  LFVRGE.  UTORE  °F  SKTI5PICTH  TfW  IK  NWJNCK 
I  To  THE  5TIXTE  RIGHT  EXCHANGE  UN  AM  INDEPENDENT  EXHIBITS 

m  m  mi  c°ntrf\cte&  mw  mum  pictures  productions 

P°R  THEIR  ENTIRE  0UTPUT  °F  SPECIAL  FEATURES. 

^POR  THE  7W  YEf\R  l\HL\  [\  fW.  QUIETLY  BUT  ftETERflWQLY 
THE  PKEfTMUiTX  PICTURE  PRORUCTTO  CWLETEL\  UHl\ER  °UR  CWRMT 
TEN  FEiXTURE  t\TTK(\CTl°K5  Ef\CH  PRTOTW  C°VERING  t\  IfFEREHT 
Mm  °R  SUBJECT,  THE  TEN  PTOJCTTO  HKNJNG  WJTPSfT  EVERY  t\HGLE 
°F  RRNIWIC  NIT. 

COUNTED  (\Ht\  Mm  (lilTH  THE  BEST  MKT  mmi 
THESE  i\TTRftCTI%  PR°VE  l\  TURK1KG  FIT  IN  THE  °F  TOE 
EXCHANGES  l\NL\  EXHIBITORS  W  C°HHECT  UP  (DITH  THEHY 

<2 — — m  wmnmv  mma  °f  mjtion  up°h  urn 

CTOKRCIL  TO  I1TE TOEIOTE  CWPWENCE  FF°ff\  REMLE 
ME  RIGHT  «IZI\TI0N5  SEEKING  f\  CTOTEHT  LINE  °F  FRTOCT 
THI\T  (BILL  RRMD  THE  EXIBITOR  T°  THEIR  ESTABLISHMENT. 

THE  CAST  INCLINES,  MWG  °THER5  SOCH  PIGTURE  FIOTITES  f\S 
1    GE°KGE  LtXRKIK,      RUTh  5T°NEtt°U$E, 
JPVCK  LIVING5T°N,      MRY  WYNN, 
LUR&  t\H5°N    rnl\    l\L  FERGU5°N. 

THE  RELEASE  TITLES  °F  ThE  FIRST  SIX  PRTOTWS  I\RE 
FLUME5  °F  P(\55I°K;   "THE  UNt\ERGR°UM&  TRMlT, 
"ThE  WAY  °F  ThE  TRAH^GRES50R7'ThE  MIKE  L°°TER$: 
"hIS  LA5T  A5S1GHMEKT;   "A  ChlLb  °F  ThE  G°&S: 

<r-^RELE(\5E5  COfTXtTXENGE  FEBROiXRY  FIRST. 

ADDRESS 

INDEPENDENT  PICTURES  CORPORATION  Distributors 
JES5E  J  GOLDBURG,  President 
1540  BROADWAY 
NEW  YORK  CITY  TELEPHONE  BRYANT  3993 


January    1 5 ,    ^  P  <?  J 


155 


Zf/ws  two  bitf  internationally 
known  stars  io  $et  km  in  and 
a  whate  ofastory  to  send  <em 
out  talking. 


Maine 

met  ConwgifTearlein 
ONE  WBBK<sfl0V£ 


By  Edvard  J  Moniagne  and  George  Archambaud 
Directed  by  George  Archambaud. 
Produced  by  Myron  Je/znickJ 

TEAPLE 


John  H.Kunsky  OF  THE  -JOHN"  H. 

KUNSKY  ENTERPRISES,  DETROIT, MICH. 

Sam  Harding  OF  THE  LIBERTY 

THEATRE,  KANSAS  CITY,  HO. 

¥.n.  Smith  OF  THE  ORPHEUM  AND 

RIALTO  THEATRES,  TULSA.  OKLA. 

Leo  Landau  OF  THEALHAMBRA 

THEATRE,  MILWAUKEE,  WIS. 

*and  scores  of  other  Big 
Exhibitors  Who  Have  Play- 
edit^ 


Will  iam§tei  ne  p'Fro  ductions 


m 


THE  SECOND  SERIES 
°p  SIX  THRILLING  5  REEL  FEATURES 

BIGGER  &  GREATER 
•  THAN  EVER  • 

Exhibitors  Book  the  New  Year  Big  Six  and  Cash  in — Here  They  Are 

FIRST  RELEASE  ON  OR  ABOUT  JANUARY  25th  AND  ONE  EACH  MONTH  THEREAFTER 

"  THE  SECRET  OF  THE  PUEBLO  " 

A  Mystic  Melodrama  of  Thrills 

"  IN  THE  DEVIL'S  BOWL  " 

An  Adaptation  of  Phil  LeNoirs  Story.  "The  Man  Who  Wouldn't 
Remote  His  Hat."     Published  in   Argosy  All-Story  Magazine 

"SALTY  SAUNDERS" 

A  Most  Massive  and  Thrilling  Story  of  the  Round-Up 

"THE  FIGHTING  STRAIN" 

A  Punchy  Tale  of  a  Two-Fisted  Man 

"  BELOW  THE  RIO  GRANDE  " 

A  Story  of  Daring  Deeds  in  the  Rig  Open 

"  FORBIDDEN  RANGE  " 

A  Sensational  Romance  of  the  Sheep  Country 


PRESENTED  BY  P.  A.  POWERS 

Every  new  release  adds  hundreds  of  exhibitors  to  the  already  large  list  of  shrewd 
showmen  who  recognize  the  Carter  De  Haven  Comedies  as  the  super  de  luxe 
comedy  material  of  the  entire  motion  picture  industry.  These  marvelous  laugh- 
and  money-getters  are  sweeping  their  way  into  the  finest  theatres  in  the  land. 

Grab  This  Latest 
Laughing  Fest 

It's  a  howling  hurricane  of  hilarity  a  towering  typhoon  of 

rib-tickling    gags — a    lilting    landslide    of  honest-to-God 
LAUGHS.     It's  cram-jam  packed  to  over-flpwing  with 
the  sort  of  comedy  surprises  that  start  a  laugh  way 
down  in  the  pit  of  your  stomach  and  roll  it  out 
in    a    pealing    sunburst    of  gloom-shattering 
shrieks. 

Its    atmosphere    of    "  class  "    adds  im- 
measurably to  the  power  of  its  claim 
for  a  place  on  the  program  of  the 
finest  theatres  in  the  world,  and 
its    general    appeal    makes  it 
just   as   gigantic   a   bet  on 
Main  Street  as  it  is  on 
Broadway. 


and  Boost 


It's  a  Knockout 


¥  PICTURES  INC.  ifff 

presents 


UJhot 

From  the  Play 

"The  Flapper" 
by  EUGENE  WALTER 


Directed  by 

George  Oeritrilliger 

With  an  all-star  cast  including 

FAIRE  BINNEY    JOE  STRIKER 
FLORENCE  BILLINGS    LUCY  FOX 
HUNTLEY  GORDON 
J.BARNEY  SHERRY 


After  "My  Old  Kentucky  Home," 
"Queen  of  the  Moulin  Rouge," 
"His  Wife's  Husband'"  and  other 
Pyramid  pictures  that  have  their 
popularity  by  showing  their 
drawing  power  at  the  box-office, 
it  is  saying  a  good  deal  for  a  pic- 
ture to  announce  that  exhibitors, 
the  public  and  the  critics  like  it 
better  than  any  Pyramid  Produc- 
tion released  to  date,  and  that 
exhibitors  have  proved  their 
liking  for  it  by  booking  it  more 
rapidly  than  any  previous  Pyra- 
mid Production. 

Moving  Picture  World  :  hat 
Fools  Men  Are"  offers  something 
that  is  worth  the  attention  of 
every  up-to-the-minute  exhibitor. 
Faire  Binney  gives  a  remarkably 
clever  performance  of  a  girl  with 
a  jazz  soul.  Many  opportunities 
for  pointed  exploitation  and  the 
public  is  sure  to  be  interested. 

Trade  Review:  A  well  told  story, 
with  new  twists  that  sharpen  the 
interest.  It's  another  triangle 
story  that  proves  at  the  same 
time  to  be  a  splendid  drama.  Will 
appeal  to  the  married  patrons 
and  also  the  young  girls  of  any 
community. 

New  York  Tribune:  In  our 
opinion  Faire  Binney  has  become 
the  most  ravishing  of  all  the  baby 
vamps.  She  certainly  is  a  little 
beauty,  filled  with  personality 
and  temperament,  and  she  makes 
"What  Fools  Men  Are"  a  mighty 
interesting  picture. 


Film  Daily:  Here  is  a  first  rate 
box-office  attraction  if  properly 
handled  by  the  exhibitor.  There 
are  a  lot  of  picture  goers  who 
will  come  out  strong  for  a  picture 
like  this.  It  should  prove  quite 
popular  and  be  a  good  one  for 
the  box-office.  Has  fine  exploit- 
ation possibilities  and  contains 
a  definite  audience  appeal. 

New  York  Journal:  The  cross-play 
of  emotions  in  this  quadrangular 
love  problem  are  developed 
very  well  and  there  are  two  or 
three  big  scenes  with  strong 
dramatic  values. 

Motion  Picture  Journal:  "What 
Fools  Men  Are"  should  prove  a 
first  rate  box-office  attraction. 

New  York  Telegraph:  In  this  pic- 
ture Faire  Binney  is  thoroughly 
adorable.  Her  eyes  shatter  every 
business-suited  heart  in  sight, 
including  that  of  her  sister's 
husband. 

New  York  American:  "What 
Fools  Men  Are"  shows  the  flap- 
per craze  at  its  height.  It  is  in- 
teresting, emotional  and  intrigu- 
ing and  makes  a  vivid  picture. 

New  York  Telegram:  "What 
Fools  Men  Are"  is  one  of  the 
best  pictures  of  the  current 
season  and  one  that  both  the  flap- 
per and  conservative  should  see. 


JOE  STRIKER 


LUCY  POX 


HUNTLEY  CORDON 


PLORENCE  BILLINGS 


J. BARNEY  SHERRY 


rincipal  Pictures  Corp, 
present 


ENVIRONMENT 


fc,  HARVEY  GATES 

ALICE      starrin6  MILTON 

LAKE  -<  SILLS 

supported  by 

RALPH  LEWIS    RICHARD  HEADRICK  JR. 


personally  producedanddirecle 


ly  Irving  Cuimnin^S 


AND 

GERTRUDE  CLAIRE 


This  Master  Production  is  Offered 

PRINCIPAL  PICTURES  CORP. 


to  State  Right  Buyers  by 

Loew  State  Building,  New  York 


160 


Motion    Picture  News 


HE  confidence  of 
the  advertiser  is 
the  strongest  en- 
dorsement a  trade 
paper  can  have. 


The  opposite  page  shows  how 
strong  this  endorsement  of 
Motion  Picture  News  was  in  1922 


The  News  Alone 
Covers  the  Field 


January    13,  1923 


161 


736 

more  pages  of  paid  adver- 
tising than  Moving  Picture 
World- 


1020 

more  pages  of  paid  adver- 
tising than  Exhibitors 
Herald— 

1275 

more  pages  of  paid  adver- 
tising than  Exhibitors  Trade 
Review. 


164 


Motion    Picture  News 


Here's  why  it's  a 


"Nobody  loves  a  fat  boy! 


FACTS  ABOUT  THE  PICTURE 

Presented  by  Louis  B.  Mayer 

Directed  by  Jonn  M.  Stahl 

Written  by  Kirkpatrick  Boone 

Scenario  by  J.  H.  Hawks  and  Bess  Meredith 

Photographed  by  Jackson  J.  Rose 

Asst.  Director  Sydney  Algier 

Length   7204  feet 

THE  CAST 

Lewis  Stone  Cleo  Madison 

Edith  Roberts  Ruth  Clifford 

Myrtle   Stedman  James  Morrison 

Hel  en  Lynch  Lincoln  Stedman 

Edward  Burns  Richard  Tucker 

A  TASTE  OF  THE  PLOT 

After  20  years  of  married  life,  John  Emerson  wakes  up  to  the 
fact  that  romance  has  fled.  His  wife  treats  him  more  like  a  son 
than  a  lover.  He  attempts  to  recall  their  sweetheart  days  but  his 
wife  tells  him  they  are  too  old  for  such  silly  nonsense.  Leaving 
for  New  York  on  business  he  meets  a  young  and  charming  woman. 
The  chance  acquaintance  develops  into  a  warm  friendship.  John 
finds  his  departed  youth  again.  He  spends  his  time  with  the  girl 
at  the  race  track  and  at  the  cabarets  and  finally  in  an  unguarded 
moment  he  finds  the  girl  in  his  arms.  He  writes  to  his  wife  that 
he  will  not  return.  That  evening  he  calls  on  the  girl  and  finds 
her  in  the  arms  of  another  man,  her  fiance.  She  shatters  his 
dream  with  the  statement:  "  Surely  you  were  not  in  earnest.  Why, 
you  are  old  enough  to  be  my  father."  John  wakes  to  his  mistake 
and  sees  the  wrong  he  has  done  his  wife.  Then  comes  a  race  in 
a  motor  to  catch  the  train  bearing  his  letter  home.  He  reaches 
home  without  being  able  to  get  the  letter.  His  wife  has  read  it 
but  pretends  to  be  ignorant  of  its  contents.  Her  eyes  are  opened, 
however,  and  when  she  finds  John  is  truly  penitent,  a  new 
romance  comes. 

A  3ir>6t  national  Picture 


January    13,  1923 


155 


99%  Plus  Picture 


POINTS  OF  APPEAL 

Here  is  a  picture  with  universal  appeal.  As  the  Motion  Picture 
News  says: 

It  is  good  for  any  house,  anywhere." 
The  Exhibitors  Herald  says: 

This  will  likely  be  one  of  the  big  box  office  attractions  of  the 
year.     No  phase  of  box  office  appeal  has  been  overlooked. 

And  the  Los  Angeles  Times  says: 

If  the  public  doesn't  take  to  this  like  a  duck  to  water,  I 
shall  cease  worrying  about  pictures  and  begin  worrying  about 
audiences. 

There  is  romance  and  a  domestic  problem  that  strikes  home  to 
everyone. 

There  is  unusual  suspense  and  many  thrills,  including  some  of  the 
finest  race  track  scenes  ever  screened  and  a  race  of  automobile 
with  a  fast  express,  including  the  smashing  of  the  auto  by  the 
train  at  a  crossing. 

There  is  an  all  star  cast  with  the  most  finished  acting  on  the  part 
of  Lewis  S.  Stone  and  Cleo  Madison. 

Wonderful  photography,  with  unusually  artistic  and  attractive  in- 
teriors and  exteriors.  Direction  as  nearly  perfect  as  it  is  humanly 
possible.  John  M.  Stahl  has  put  all  the  human  touches  that  go  to 
make  this  a  great  picture. 

CHARACTER  OF  STORY 

A  society  drama  that  is  different  from  anything  ever  before  pre- 
sented. A  domestic  problem  that  treats  of  the  dangerous  age. 
which  with  men  is  about  40,  when  their  wives  have  put  aside 
romance  to  become  mothers  and  housewives  and  are  no  longer 
sweethearts  and  companions  to  their  husbands. 

EXPLOITATION 

Here  also  is  a  title  to  conjure  with.  You  can  stir 
up  public  interest  to  a  white  hot  pitch  on  the  ques- 
tion of  what  is  the  dangerous  age  for  men  for 

women.  There  are  scores  of  sure  fire  exploitation 
angles.  Ask  your  First  National  exchange  for  a 
press  sheet,  which  will  tell  you  how  to  put  it  over 
big  at  little  cost. 


Big  Booking 

Bulletin  NoZ 

The  Chicago  Herald  and 
Examiner  Says: 

"'The  Hottentot'  caused  an  uproar. 
The  audience  laughed  so  much  they 
just  couldn't  stop.  The  first  scenes 
set  them  chuckling,  and  from  then 
on  to  the  end  there  was  a  most 
hilarious  time.  They  laughed  until 
they  almost  became  hysterical  and 
their  sides  must  have  been  sore.  Cer- 
tainly diverting  and  refreshing,  with 
mirth  and  thrills." 


"THE 


nee 

presents 


DOUGLAS  MacLEAN 
and  MADGE  BELLAMY 


in  the  comedy  drama  special,  taken  from 
Willie  Collier's  rollicking  stage  success. 

Directed  by  James  W.  Home  and  Del  An- 
drews under  the  personal  supervision  of 
Thomas  H.  Ince. 


Distributed  by 
Associated  First  National  Pictures,  Inc. 


HOTTENTOT 


II 


Motion  Pktme  News 


Buy  Right 


WE  have  been  asked  to  venture  our 
opinion  upon  the  proposition  of  hav- 
ing an  exhibitors'  National  Organiza- 
tion— the  M.  P.  T.  O.  A. — go  into  the  distribu- 
ting business. 

It  is  difficult  to  give  a  definite  opinion,  be- 
cause no  definite  proposition  seems  to  exist. 

It  appeared  at  the  last  National  Convention 
of  the  M.  P.  T.  O.  A.  that  the  organization  had 
no  constitution.  One,  we  believe,  was  written 
during  the  Convention.  But  it  has  not  been 
published.  So  we  do  not  know  what  provision 
is  made  as  to  the  League's  rights  and  purposes 
in  this  important  connection. 

♦  ^ 

The  National  Organization  is  an  association 
of  state  units,  each  undoubtedly  with  rights  and 
purposes  of  its  own. 

So  it  does  not  appear  that  the  National  Or- 
ganization is — as  yet  at  least — prepared  to 
enter,  as  a  whole,  the  distributing  business. 

An  incorporated  body,  therefore,  even 
though  headed  by  the  officers  of  the  League,  is 
not  the  Exhibitors'  League. 

The  proposition  then  becomes  a  straight 
commercial  one — namely  an  attempt  to  interest 
exhibitors  as  stockholders  in  a  cooperative 
distributing  organization. 

As  such  the  idea  is  by  no  means  new.  A 
previous  venture  along  these  lines  and  or- 
ganized by  a  former  League  President  was  a 
failure,  entailing  a  loss  to  the  stockholders.  The 
First  National  Exhibitors  Circuit  later  or- 
ganized by  powerful  exhibitors  in  strategic 
points  proved  a  success. 

The  matter  is  simply  one,  then,  of  an  exhibitor 
buying  stock  in  a  commercial  enterprise;  and 
that  is  his  own  business  strictly,  not  ours.  We 
have  only  to  remark  what  he  already  knows 
that  the  success  of  any  enterprise  depends 
always  and  mostly  upon  the  acumen,  ex- 
perience and  interests  of  the  men  who  run  it. 


As  to  the  idea  in  general  of  exhibitors  enter- 
ing the  distributing  business  as  a  way  out  of 
their  present  difficulties  our  mind  goes  back  to 
a  convention  of  the  New  York  State  League 
held  at  Albany  a  year  or  so  ago. 

Heated  speeches  were  made  from  the  floor; 
and  details  were  given  of  exorbitant  rentals  and 
distributor  oppression. 

But  silence  came,  we  clearly  recall,  and  no 
argument  was  forthcoming  when  an  exhibitor 
arose  and  said  that  he  had  no  trouble  because 
he  "  bought  right  ";  and  he  stated  emphatically 
that  if  every  exhibitor  would  use  the  good  buy- 
ing sense  of  any  retailer  he  would  not  find  it 
necessary  to  put  his  head  in  another  noose  in 
order  to  untie  one  already  around  his  neck. 

Isn't  that  about  right,  gentlemen? 
*       *  * 

We  are  not  trying  to  preach  down  your 
troubles.  We  know  they  exist  pretty  nearly  as 
well  as  you  do. 

But  you've  got  to  look  at  things — if  they  are 
to  be  corrected  properly — from  the  broad  view- 
point of  the  entire  industry. 

Production  is  wrong  today  because  distribu- 
tion is  wrong ;  and  distribution  is  wrong — to  a 
great  degree — because  exhibition  is  certainly 
not  all  it  should  be. 

We  need  basic  improvements — like  per- 
centage booking,  a  credit  system,  neutral 
distribution,  advertising,  to  correct  things  all 
along  the  line.  You  can  only  better  yourself 
permanently  as  the  other  fellow — the  producer 
and  distributor— betters  himself.  That's  gospel 
truth. 

And  these  improvements  are  bound  to  come. 
We  are  on  the  eve  of  them  now. 

In  the  meantime  stick  to  the  knitting  you 
know  about — and  know  it  better ! 

"  Buy  right!" 


Vol.  XXVII 


JANUARY  13,  1923 


No.  2 


168 


Motion    Picture  News 


1^  a  previous  issue  of  the 
NEWS  it  was  mentioned 
in  this  department  that  the 
Chicago  &  Alton  Railroad 
was  establishing  screen  en- 
tertainment for  its  travelers 
who  journeyed  on  through 
trains  in  the  night.  One  of 
their  passengers  was  seated  in 
the  parlor  car  the  night  of  De- 
cember 12th  when  the  porter 
announced  "  Movin'  pictuahs 
in  the  dining  cah.  Passengahs 
invited." 

Time  and  distance  were  for- 
gotten while  Harold  Lloyd's 
"  Grandma's  Boy  "  was  shown  on  the  screen  at  one  end  of 
the  car,  while  the  projecting  machine  was  on  a  table  at  the 
other  end.  Tables  had  been  removed,  shades  pulled,  and 
chairs  arranged  at  the  sides  of  the  car,  making  a  miniature 
picture  theatre  traveling  at  express  train  speed. 

Contrary  to  what  was  anticipated,  there  was  no  objection- 
able vibration.  Electric  current  for  the  projector  was 
obtained  from  the  generator  and  storage  battery  of  the  car, 
the  same  used  in  lighting  the  train.  The  experiment  was 
successful  and  motion  pictures  are  planned  as  regular  fea- 
tures to  relieve  the  tedium  of  the  long  hours  of  traveling. 

*  *  * 

IT  looks  like  a  pretty  nifty  cast  which  George  Archainbaud 
has  lined  up  for  the  Selznick  picture.  ' '  The  Common  Law, ' ' 
— a  cast  that  includes  Elliot  Dexter,  Corinne  Griffith,  Bryant 
Washburn,  Miss  DuPont,  Hobart  Bosworth,  Phyllis  Haver  and 
Harry  Myers. 

*  *  # 

ERE  you  among  the  fortunates  who  saw  the  stage  pro- 
duction of  "  Grumpy  "f  Cyril  Maude,  the  English  actor, 
played  the  title  role.  As  a  screen  production  it  should  give 
Theodore  Roberts  the  cliance  of  a  lifetime  to  show  his  skill  at 
characterization.  William  De  Mille,  who  is  making  the  produc- 
tion for  Paramount,  has  engaged  May  McAvoy  to  appear  in 
the  leading  feminine  role. 

*  #  * 

OLD  LADY  RUMOR  has  it  that  Ann  Pennington  (you 
remember  Ann  as  a  Lasky  star  a  few  short  years  ago) 
is  leaving  for  the  Coast  to  make  a  picture.  The  diminutive 
comedienne,  it  is  understood,  will  have  a  test  made  as  soon  as 
she  reaches  Los  Angeles,  since  the  production  depends  en- 
tirely how  she  screens  at  the  present  time.  The  intervening 
seasons  have  been  very  kind  to  Ann  Pennington  if  one  may 
judge  from  the  piquancy  and  charm  of  her  personality  as  she 
graced  a  few  of  our  musical  shows. 

MRS.  EDWARD  B.  McLEAN,  a  member  of  Washington 
society,  gave  a  private  screening  recently  of  "  Douglas 
Fairbanks  in  Robin  Hood  "  in  her  home  for  Vice-President 
Coolidge,  members  of  the  President's  Cabinet,  the  Senate  and 
House  of  Representatives  and  the  diplomatic  corps.  Among 
those  present  were:  Charles  E.  Hughes,  Secretary  of  State, 
and  Mrs.  Hughes,  Secretary  of  the  Interior  Fall  and  Mrs.  Fall, 
President  Lasker  of  the  Shipping  Board,  Sir  Eric  Geddes,  the 
British  Ambassador,  and  Lady  Geddes,  Jules  Jusserand,  the 
French  Ambassador,  and  Mme.  Jusserand,  Attorney  General 
Daugherty,  Secretary  of  the  Treasury  Mellon,  General 
Pershing,  Secretary  of  the  Navy  Denby,  Assistant  Secretary 
of  the  Navy  Roosevelt,  Congressman  Longworth  and  Mrs.  Long- 
worth,  Senator  Ernst  of  Kentucky  and  Senator  Elkins  of  West 
Virginia. 

*  #  # 

A  RECENT  arrival  in  New  York  is  J.  Epstein,  the  French 
director,  who  will  be  found  at  the  Hotel  Astor  with  a  print 
of  his  production,  "  Pasteur,"  the  film  depicting  the  life  and 
deeds  of  the  great  scientist,  Louis  Pasteur,  wJwse  centenary  is 
soon  to  be  celebrated. 


HAL  ROACH  is  in  New 
York  on  a  short  visit — his 
first  for  more  than  a  year. 
With  "  Dr.  Jack  "  already  on 
the  road  to  success  and  Harold 
Lloyd  busy  on  a  new  comedy 
to  succeed  "  Safety  Last,"  com- 
pleted several  weeks  ago,  Mr. 
Roach  felt  that  the  trip  was 
coming  to  him. 

Although  his  visit  is  mainly 
of  a  social  nature,  Mr.  Roach 
said  that  he  would,  of  course, 
discuss  the  matter  of  future 
productions  with  officials  of 
Pathe,  which  distributes  his 
company's  product.  The  producer  intimated  that  he  was 
also  interested  in  discovering  whether  the  metropolis  held 
any  particularly  promising  young  leading  woman  suitable 
for  work  in  any  of  his  comedy  units. 

Mr.  Roach  must  have  felt  highly  gratified  over  the  recep- 
tion of  "  Dr.  Jack  "  at  the  Strand.  It  had  'em  laughing  for 
sixty  minutes. 

BENJAMIN  DE  CASSERES,  the  demon  free  lance,  who 
doubles  in  brass  writing  titles  and  supervising  scripts  for 
Paramount  productions  at  the  Long  Island  City  studio,  has 
made  a  few  dozen  New  Year  wishes.  In  one  of  them  he  hopes 
to  see  a  picture  wherein  Nita  Naldi  and  Pola  Negri  try  to  vamp 
Rodolph  Valentino  for  ten  reels. 

*  *  * 

yOU  ivouldn't  think  to  look  at  Buck  Jones  as  he  jumps  into 
that  UP  ol'  saddle  that  he  once  kicked  up  considerable  dust 
in  Mack  Sennett's  Keystone  comedies.   Sure  as  shootin'. 

*  #  * 

ALL  the  circuses  wintering  in  Southern  California  are  co- 
operating with  Jackie  Coogan  toward  providing  the 
genuine  atmosphere  of  the  big  tops  for  his  next  picture, 
"  Toby  Tyler."  Jackie's  circus  was  presented  to  the  Los 
Angeles  public  recently  to  supply  the  needs  of  the  Near  East 
Emergency  Relief  Fund  which  pleads  for  the  outraged  and 
perishing  children  of  Armenia.  Seven  tents  covered  the  lot 
of  the  "  Toby  Tyler  Shows,"  and  the  performers  were  mem- 
bers of  the  Al  G.  Barnes  Shows  and  the  Sells-Floto  organiza- 
tion. There  were  Martha  Florine,  equestrienne  with  Barnes. 
Tom  Atkinson  and  his  dog  and  pony  show  from  Sells-Floto, 
Mike  Braham  with  his  high  school  horses  from  Barnes,  Mike 
and  his  bucking  mule  from  Ringlings,  and  several  freaks  from 
the  side  shows  of  the  combined  circuses.  The  menagerie  was 
present  too.    The  ringmaster  was  the  director,  Eddie  Kline. 

"  Toby  Tyler  "  tells  the  story  of  a  small  boy's  adventures 
during  ten  weeks  while  he  was  with  a  circus  after  running 
away  from  home.  It  looks  like  a  winner.  Circus  stories 
never  fail. 

*  *  * 

GEORGE  HERNANDEZ,  who  has  endeared  himself  to  pic- 
turegoers  through  his  comedy  characterizations,  has  heard 
the  last  call  of  "  Camera."  The  veteran  actor  of  screen  and 
stage  died  last  Sunday  night  in  Glendale,  a  suburb  of  Los  An- 
geles. He  was  fifty-nine  years  old.  He  had  been  an  actor 
nearly  forty  years.  He  is  survived  by  his  widow,  Anna  Dodge, 
an  actress.  Mr.  Hernandez  has  appeared  under  the  banners  of 
Selig,  Metro,  Universal,  Paramount,  Thomas  H.  Ince,  Triangle, 
and  Benjamin  B.  Hampton. 

*  #  # 

A  NOT  HER  arrival  on  the  Coast  is  William  V.  D.  Kclley, 
technical  advisor  of  Prizma,  who  will  begin  work  on  plans 
for  his  company's  new  print  laboratory  to  be  established  in 
Hollywood  this  month.  It  is  designed  to  supply  negative  and 
the  first  color  positive  print  only.  Quantity  release  prints  for 
producers  using  the  Prizma  color  title  prints  will  be  made  for 
the  time  being  at  the  fully  equipped  Jersey  City  laboratory. 


PICTURES 

AND 

PEOPLE 


January    13,    19 2  3 


169 


Index  to  Departments 

Editorial   167 

Pictures  and  People   168-169 

General  News  and  Special  Features   170-180 

Chicago  and  Mid-West   182 

Comedies.  Short-Subjects  and  Serials   209 

Construction  and  Equipment   217-228 

Exhibitors'  Service  Bureau   188-201 

Feature  Release  Chart   232-234 

Pre-Release  Reviews  of  Features   229-231 

Production-Distribution  Activities   210-216 

Regional  News  from  Correspondents   203-207 

Reviews  of  Latest  Short-Subject  Releases   209 

Studio  Notes  and  Player  Brevities   181 

What  the  Big  Houses  Say   183 

With  the  First-Run  Houses   184-187 


rHE  National  Board  of  Re- 
view, in  its  bulletin  of  tlie 
last  week  of  December,  selects 
"  Milady,"  issued  by  American 
Releasing,  and  "  The  World's 
Applause,"  issued  by  Para- 
mount, as  worthy  of  the  asterisk 
denoting  particularly  fine  pic- 
tures. 

*       *  * 

FLORA  FINCH,  whose 
screen  experience  goes 
back  to  the  days  of  John 
Bunny,  and  who  was  reported 
last  week  as  being  seriously 
wounded  at  the  Jamaica  Hos- 
pital, is  in  an  even  graver  sit- 
uation according  to  the  latest 
bulletins  issued  by  the  hospital 
authorities.  Mrs.  Finch  is  flat 
on  her  back  in  a  plaster  cast 
and  it  will  probably  be  several 
weeks  or  more  before  she  will 
be  able  to  leave  the  hospital  in 

a  convalescent  condition.  An  x-ray  examination  taken  at 
the  hospital  revealed  the  fact  that  the  actress  had  sustained 
a  badly  fractured  thigh  bone.  Mrs.  Finch  was  working  in 
"  Luck,"  the  Johnny  Hines  picture,  when  she  suffered  her 
injury.  It  is  hoped  by  her  friends  in  and  out  of  the  industry 
that  she  makes  a  speedy  recovery. 

^  I  t 

NONE  of  them  are  related  to  one  another.  Who !  Theodore 
Roberts  and  Edith  Roberts ;  Douglas  Fairbanks  and  Will- 
iam Fairbanks ;  Bill  Hart  and  Neal  Hart ;  Bill  Farnum,  brother 
Dustin  and  Franklyn  Farnum;  Norma  Talmadge,  sister  Con- 
stance and  Richard  Talmadge ;  Tom  Mix  and  Buck  Mix ;  Maek- 
lyn  Arbuckle  and  ' '  Fatty  ' 1  Arbuckle ;  Lila  Lee  and  Rowland 
Lee;  Alice  Brady  and  Edward  Brady;  Stuart  Holmes  and 
Helen  Holmes;  Hoot  Gibson  and  Helen  Gibson;  Mae  Murray 
and  Charles  Murray. 

*  *  * 

HUGO  BALLIN  is  making  "  Vanity  Fair  "  as  Thackeray 
wrote  it,  without  addition,  subtraction  or  moderation 
other  than  eliminating  several  characters.  Characters? 
There  are  seventy-three  introduced  in  the  novel,  which  if 
they  found  their  way  to  the  screen  would  necessitate  using 
nine  reels  of  sub-titles.   So  many  will  be  marked  absent. 

BETTY  COMPSON,  who  recently  completed  "  The  White 
Flower  "  at  the  Lasky  studio,  arrived  in  New  York  last 
Saturday  to  spend  New  Year's,  do  a  little  shopping  and  see  a 
few  shows.  She  will  return  to  Hollywood,  January  11.  to  start 
her  next  picture. 

A  LLAN  DWAN  and  his  "  Glimpses  of  the  Moon  "  company 
have  returned  to  New  York  from  Miami,  Fla.   Among  the 
players  who  glimpsed  the  moon  through  the  branches  of  the 
sheltering  palms  are  Bebe  Daniels,  David  Powell,  Charles  Ger- 
rard,  Nita  Nakli,  Rubye  de  Rcmer,  and  Maurice  Costello. 

*  *  * 

THE  Federal  Trade  Commission  has  made  reply  to  Sydney 
S.  Cohen,  President  of  the  Motion  Picture  Theatre 
Owners  of  America  in  reply  to  his  application,  in  behalf  of 
the  Exhibitor  organization  against  the  Society  of  Composers, 
Authors  and  Publishers  on  account  of  alleged  violation  of  the 
law  against  unfair  methods  of  competition  by  the  imposition 
of  a  tax  or  royalty  on  motion  picture  theatres  for  the  right  to 
play  copyrighted  music  of  its  members.  The  Commission 
states  that  they  have  considered  the  matter  thoroughly  and 
examined  the  decisions  of  the  Courts  applicable  thereto,  with 
the  result  that  it  has  been  concluded  that  the  case  is  not  one 
calling  for  the  exercise  of  the  Commission's  corrective  power. 
"  The  chief  reason  for  this  conclusion  may  be  stated  as  the 


fact  that  the  making  of  a  claim 
for  royalties,  apparently  in 
good  faith,  cannot  be  said  to 
constitute  '  an  unfair  method 
of  competition  in  commerce  ' ; 
it  cannot  be  said  to  be  unfair  in 
the  sense  in  which  the  word  is 
used  in  the  Commission's  Or- 
ganic Act,  but  is  merely  an 
assertion  of  a  supposed  legal 
right  which  is  fully  determin- 
able by  the  Courts ;  and  it  is 
not  a  '  method  of  competition  ' 
because  the  parties  to  the  con- 
troversy are  not  in  any  way 
competing  with  each  other." 

This  places  the  question  of 
the  music  tax  once  and  for  all 
outside  of  the  Federal  Trade 
Commission.  It  is  now  a  mat- 
ter to  be  settled  by  the  Attor- 
ney-General's office  or  by  the 
continuation  of  the  suits  which 
are  at  the  present  time  pending 
and  the  carrying  of  them  through  to  the  higher  Courts  where 
a  definite  and  final  decision  can  be  made. 

This,  of  course,  is  going  to  cost  the  theatre  interests  of  the 
country  a  great  deal  of  money  for  lawyers'  fees  and  other 
general  expense. 

*       *  * 

J  EW'IS  STONE,  who  knows  how  to  add  the  lifelike  touch  to 
his  characters,  lias  arrived  in  New  York  to  assume  the 
principal  male  role  in  "  You  Can't  Fool  Your  ~\Yife,"  George 
Mel  ford's  next  production. 


ADVANCE  information  on  Famous  Players-Lasky's  "  The 
Covered  Wagon  "  merits  the  prediction  that  something 
well  up  on  the  list  of  great  pictures  will  soon  be  forthcoming. 

The  picture  has  cost  some  eight  hundred  thousand  dollars 
and  Famous  claims  that  this  immense  sum  has  been  well 
spent.  Reproducing  in  detail  as  it  does  a  great  epic  in  Amer- 
ican history,  the  days  of  '49,  there  is  every  opportunity  for  a 
story  of  even  greater  appeal  than  that  of  "  The  Birth  of  a 
Nation."  The  life  of  this  period  was  such  as  to  provide  from 
actual  experiences,  material  for  such  a  picture.  Over  the 
great  plains,  and  across  the  desert  that  lies  between  the 
Father  of  Waters  and  California,  journeyed  men  and  women 
from  every  land,  of  every  type  and  of  every  known  national- 
ity, all  flung  together  into  a  heterogenous  mass  of  humanity 
that  held  little  respect  for  the  laws  of  either  God  or  man. 
Here  they  laughed  and  loved,  worked  and  struggled,  fought 
and  died,  their  very  names  lost  and  forgotten,  but  of  one  thing 
we  are  sure.    They  lived. 

To  present  a  true  picture  of  those  eventful  days,  Famous 
Players-Lasky  has  gone  the  limit  in  the  matter  of  cast,  cos- 
tuming and  properties.  "  The  Covered  Wagon  "  is  to  turn 
the  calendar  back  seventy-five  years.  And  what  opportuni- 
ties it  presents  for  the  live  wire  exploitation  man. 

It  is  said  that  Claude  Saunders.  Paramount's  exploitation 
department  chief  is  laying  awake  nights  planning  the  big 
stunts  that  will  be  used  to  aid  each  exhibitor  playing  the 
picture. 

JOHN  EMERSON  and  Anita  Loos  are  on  the  Coast,  where 
they  intend  to  remain  for  a  while  writing  and  supervising 
stories  for  Constance  of  the  Talmadges.  The  first  essay  will 
be  a  romantic  comedy  with  a  historic  background  and  was 
originally  written  during  their  visit  in  Europe  last  spring. 
The  Emerson-Loos  combination  is  responsible  for  most  of  the 
star's  comedies  during  the  last  three  years,  including  "  The 
Virtuous  Vamp."  "  In  Search  of  a  Sinner,"  "  Woman's 
Place,"  and  "  Polly  of  the  Follies." 


170 


Motion    Picture  News 


The  Past  Year's  Best  Performances 

By  LAURENCE  REID 


WITH  the  year  1922  making  film 
history  with  its  exceptional  pictures 
it  is  indeed  fitting  to  pay  tribute 
to  those  players  whose  performances  enriched 
the  screen  and  brought  value  to  the  photoplays 
in  which  they  appeared.  It  is  not  our  pur- 
pose to  state  that  one  player's  interpretation 
surpassed  another,  for  this  would  bring  up  the 
argument  that  many  of  the  conspicuously  fine 
performances  were  possibly  due  to  better 
stories  and  characters — and  better  direction. 
The  player  who  establishes  his  personality 
or  talent  in  a  mediocre  picture  is  entitled  to 
more  praise  than  one  who  has  everything  done 
for  him  in  the  way  of  appropriate  story, 
proper  casting  and  worthy  production.  Yet 
a  fine  picture  makes  artists  of  them  all. 

Let  us  go  back  to  the  beginning  of  the  old 
year  and  see  what  the  pictures  present.  Jan- 
uary, 1921,  gave  us  Will  Rogers,  who  fur- 
nished a  delightful  bit  of  gentle  burlesque 
in  "  Doubling  for  Romeo,"  while  a  month  later 
found  his  quaint  humor  giving  expression 
in  "  One  Glorious  Day."  The  comedian  did 
not  flash  his  art  again  in  a  feature  length 
picture  until  he  played  the  role  of  Ichabod 
Crane  in  "  The  Headless  Horseman,"  a  film 
which  did  not  give  him  real  opportunity  to 
display  his  mirth-provoking  talent,  though  it 
did  provide  him  with  a  chance  to  show  his 
skill  at  characterization. 

January  also  brought  us  the  unique  per- 
formance of  Eric  von  Stroheim  in  "  Foolish 
Wives."  Here  is  an  actor  gifted  in  lending 
the  continental  flavor  to  his  roles.  In  this 
same  picture  Dale  Fuller  showed  a  distinct 
forte  for  emotional  acting  in  the  part  of  the 
wronged  servant. 

"  His  Nibs "  was  a  January  release.  It 
brought  us  the  inimitable  Chic  Sales,  who  has 
no  peer  in  the  delineation  of  the  country  yokel. 

"  The  Little  Minister "  gave  us  Alice  Cal- 
houn, who  showed  picture  patrons  that  she  is 
endowed  with  histrionic  gifts.  She  was  an 
ideal  Babbie.  Her  talent  came  forward  again 
many  months  later  in  a  study  of  a  street  waif, 
"Little  Wildcat." 

Memories  of  "  Miss  Lulu  Bett "  bring  Lois 
Wilson  to  the  foreground.  In  the  title  role 
she  rendered  a  magnificent  portrayal  of  the 
colorless  girl  whose  spinster  complex  nearly 
made  her  lose  the  big  thrill  of  romance. 

We  cannot  mention  "  Orphans  of  the 
Storm "  without  acquainting  you  again  with 
the  sterling  performances  of  Lillian  Gish,  who 
demonstrated  that  she  has  no  superior  when  it 
comes  to  tugging  at  the  emotions.  Her  elo- 
quent hands  and  face  indicate  that  she  knows 
the  art  of  pantomime.  Monte  Blue  and  Joseph 
Schildkraut  also  contributed  cameo  touches  in 
the  Griffith  opus.  And  Dorothy  Gish  balanced 
her  sister's  emotional  stress  with  her  sparkling 
humor. 

Wesley  Barry  was  "  Penrod "  to  the  life 
in  the  picture  of  that  name. 

Lionel  Barrymore  brought  a  real  study  of 
character  to  "  Boomerang  Bill,"  and  duplicated 
his  work  in  "  The  Face  in  the  Fog,"  which 
followed  many  months  later. 

"  Turn  to  the  Right "  was  excellently  acted 
by  a  well-balanced  cast,  with  George  Cooper 
coming  through  with  a  picturesque  sketch  of 
a  crook.  Harry  Myers  also  stood  out  con- 
spicuously in  the  Ingram  feature — in  the  same 
type  of  role. 


$307,000  Is  Collected  by  M.  P. 
Commission 

SINCE  August  1,  1921,  when  the  New 
York  state  Motion  Picture  Commis- 
sion started  to  function,  it  has  col- 
lected $307,000  for  censoring  pictures. 

During  the  same  length  of  time,  the 
Commission  has  spent  approximately 
$116,000,  according  to  Chairman  George 
H.  Cobb.  There  have  been  made  about 
5,000  eliminations  and  less  than  100  pic- 
tures have  been  condemned  in  their  en- 
tirety. 


No  one  can  deny  that  Pauline  Frederick  is 
not  blessed  with  genuine  emotional  ability. 
"  Two  Kinds  of  Women "  doesn't  linger  in 
the  memory  so  much,  but  the  star  made  it 
appear  really  worth  while.  She  shone  again 
in  "  The  Glory  of  Clementina." 

Hobart  Bosworth?  This  actor  never  fails 
in  his  rugged  characterizations.  Which  means 
that  "  White  Hands  "  was  finely  played.  Ethel 
Clayton  caught  the  true  spirit  of  the  role 
which  she  interpreted  in  "  Her  Own  Money." 
Miss  Clayton  is  always  sincere  and  depend- 
able. Ann  Forrest  didn't  fail  us  in  "  Love's 
Boomerang."  Her  acting  carries  a  vital  qual- 
ity. "  A  Prodigal  Judge "  gave  us  Macklyn 
Arbuckle  in  one  of  his  finest  performances. 
Dorothy  Dalton  brought  her  spirited  person- 
ality to  the  sea  story,  "  Moran  of  the  Lady 
Letty." 

Elsie  Ferguson  contributed  real  acting 
values  to  "  Peter  Ibbetson,"  and  followed  up 
a  few  months  after  with  a  perfect  cameo  in 
"Outcast."  "Saturday  Night"  gave  us 
Leatriee  Joy,  who  has  since  flashed  her  art 
in  "  Manslaughter  "  and  "  Minnie."  The  De 
Mille  picture  also  introduced  Theodore  Rob- 
erts, who  is  a  genius  at  characterization.  We 
defy  you  to  forget  his  work  in  "  The  Old 
Homestead  "  and  "  If  You  Believe  It,  It's  So." 

George  Fawcett  is  another  who  enriches  the 
screen  with  his  picturesque  portrayals.  He 
also  was  one  of  the  all-star  cast  of  "  Peter 
Ibbetson,"  and  also  brought  rich  reality  to 
"  The  Old  Homestead  "  and  "  Ebb  Tide."  He 
might  have  stepped  from  the  pages  of  Steven- 
son in  the  last  mentioned  offering.  Lewis 
Stone  did  not  fail  us  in  "  The  Rosary,"  and 
his  art  was  demonstrated  again  in  "  The 
Prisoner  of  Zenda "  and  "  Trifling  Women." 

Raymond  Hatton  doesn't  have  many  chances 
to  display  his  ability  on  account  of  his  stature, 
but  his  work  in  "  His  Back  Against  the  Wall  " 
is  unforgettable. 

What  of  Colleen  Moore,  who  is  rapidly  be- 
coming one  of  our  most  gifted  actresses  ?  Can 
you  forget  her  in  "  Come  on  Over  ?  "  "  The 
Wall  Flower"  and  "Broken  Chains"?  Bill 
Hart  has  played  the  burly  westerner  for  so 
long  that  he  has  made  it  mellow.  Bill  didn't 
have  many  chances  in  1921,  but  he  made 
"  Travelin'  On "  vivid  with  his  person- 
ality. Vera  Gordon  duplicated  her  work  in 
"  Humoresque  "  when  she  graced  "  The  Good 
Provider  "  and  "  Your  Best  Friend."  Norma 
Talmadge  came  through,  as  usual,  in  "  Smilin' 
Through"  and  "The  Eternal  Flame."  May 
MacAvoy  lent  a  wistful  charm  to  "  Through  a 
Glass  Window,"  while  a  small  bit  in  "  Kick 
In  "  was  magnificently  done.  Thomas  Meighan 


humanized  "  The  Bachelor  Daddy,"  "  Our 
Leading  Citizen "  and  "  Back  Home  and 
Broke."  Glenn  Hunter  admirably  limned  a 
youthful  character  sketch  in  "  The  Cradle 
Buster." 

Richard  Barthelmess  carried  on  his  good 
work  in  "  Sonny "  and  "  The  Bond  Boy." 
George  Arliss  did  not  fail  us  with  his  studies 
in  "The  Ruling  Passion"  and  "The  Man 
Who  Played  God."  James  Kirkwood,  one  of 
the  best  actors  of  the  silent  drama,  caught  the 
real  spiritual  value  of  "  The  Sin  Flood." 
Harold  Lloyd  showed  his  finest  pantomime  in 
"  Grandma's  Boy,"  and  his  latest,  "  Dr.  Jack," 
carries  him  to  greater  heights.  Edward  Hor- 
ton  has  indicated  in  "  Too  Much  Business " 
and  "  A  Front  Page  Story "  that  he  knows 
comedy  expression.  Victor  Seastrom,  a 
Swedish  actor,  flashed  some  real  acting  in  "  A 
Stroke  of  Midnight."  Wallace  Reid  endowed 
"  The  Dictator  "  and  "  Clarence  "  with  a  fine 
sense  of  characterization.  Mary  Carr  carried 
on  her  mother  love  in  noble  fashion  in  "  Silver 
Wings." 

Rodolph  Valentino  revealed  himself  a  gen 
uine  artist  in  "  Blood  and  Sand."  George 
Beban  never  fails.  That's  why  "  The  Sign  of 
the  Rose  "  stays  in  the  memory.  John  Barry- 
more  brought  his  finished  art  to  "  Sherlock 
Holmes."  Marie  Day  gave  a  vital  performance 
of  the  spiteful  spinster  who  sees  the  light  in 
"  Timothy's  Quest."  Jackie  Coogan,  who  has 
been  called  by  some  the  best  actor  on  the 
screen,  made  "  Trouble "  a  fine  picture  and 
"  Oliver  Twist "  a  masterpiece  of  its  kind 
And  there  is  House  Peters,  who  helped  make 
"  The  Storm  "  so  memorable.  Constance  Tal- 
madge gave  us  a  delightful  sketch  of  Ming 
Toy  in  "  East  Is  West,"  and  Warner  Oland, 
in  the  same  picture,  contributed  an  admirable 
study  as  the  wily  Oriental,  Charlie  Yung. 

Rosa  Rosanova  made  "  Hungry  Hearts  "  a 
real  heart  document.  Can  you  forget  Fritzi 
Ridgway  in  "  The  Old  Homestead  "  f  A  gen- 
uine etching.  Lyn  Harding  and  William 
Norris  furnished  picturesque  expressions  in 
"  When  Knighthood  Was  in  Flower."  Claude 
Gillingwater  seemingly  stepped  right  out  of 
life  in  "  Remembrance."  And  Blanche  Sweet 
might  have  stepped  forth  from  an  old  minia- 
ture in  "  Quincy  Adams  Sawyer."  Lon 
Chaney  is  always  dependable — an  actor  of  real 
expression.  His  character  work  in  "  Shadows  " 
and  "  Oliver  Twist "  was  truly  marvelous. 
George  Nichols  gave  us  a  superb  study  of  an 
indulgent  father  in  "The  Flirt."  Laurette 
Taylor  humanized  "  Peg  o'  My  Heart " — one 
of  the  greatest  performances  in  the  history  of 
the  screen.  Douglas  Fairbanks  vivified  Robin 
Hood  in  his  big  spectacle,  but  the  acting  hon- 
ors belong  to  Wallace  Beery  as  King  Richard. 
Did  you  ever  see  Beery  give  a  poor  per- 
formance? Neither  did  we.  Ernest  Torrence 
has  forged  to  the  front  as  an  actor  of  parts. 
His  work  in  "Broken  Chains"  and  "The 
Kingdom  Within  "  reminded  us  that  his  vital 
acting '  in  "  Tol'able  David  "  was  no  flash  in 
the  pan.  Frank  Keenan,  an  actor  of  the  old 
school,  was  splendid  in  "  Lorna  Doone." 
Mary  Alden's  work  in  "  The  Bond  Boy  "  and 
"  That  Woman  "  establishes  her  as  one  of  our 
best  character  actresses.  Mary  Pickford 
was — well,  .just  Mary  Pickford  in  "  Tess  of 
the  Storm  Country,"  a  most  appealing  study. 

These  are  the  outstanding  performances  as 
we  see  them  for  the  year  of  1922.  Who  can 
deny  that  screen  pantomime  has  not  become 
a  real  expression? 


January    13,  1923 


171 


Motion  Picture  Censorship  Doomed  in  N.  Y. 

Governor  Smith  Recommends  Repeal  of  State  Law 
in  Message  to  Legislature 


MOTION  picture  censorship  in  New 
York  state  will  soon  become  a 
thing  of  the  past.  Within  the 
next  few  days  a  bill  will  be  intro- 
duced to  repeal  the  present  law,  which  created 
the  Motion  Picture  Censorship  Commission  in 
1921.  In  his  message  to  the  Legislature  on 
Wednesday,  January  3,  Governor  Smith  left 
no  doubts  along  this  line. 

"  We  have  abundant  law  in  the  state  to  jail 
the  man  who  outrages  public  decency.  If  we 
have  not,  enact  it.  I  believe  that  the  enact- 
ment of  a  statute  providing  for  censorship 
of  the  moving  pictures  was  a  step  away  from 
that  Liberty  which  the  constitution  guaran- 
teed, and  it  should  be  repealed." 

There  is  no  doubt  but  that  Governor  Smith 
will  get  his  way  in  this  important  matter. 
The  Senate  is  this  year  Democratic,  with 
James  J.  Walker,  who  battled  for  years  to 
prevent  censorship  of  motion  pictures  in  this 
state,  at  its  head. 

Senator  Walker  in  an  address  before  the 
City  Club  of  Cleveland  last  week  had  the 
following  to  say,  in  part,  regarding  censor- 
ship : 

"  Those  who  favor  censorship  would  change 
our  historic  Bill  of  Rights  to  a  Bill  of  Don'ts. 
If  they  had  had  censorship  in  Shakespeare's 
day  the  censors  probably  would  have  found 
enough  things  on  which  to  bar  his  plays  and 
the  most  treasured  possessions  of  the  English 
language  probably  would  have  been  lost  to  the 
world. 

"  Censorship  is  un-American.  It  violates 
the  constitution  of  the  United  States.  It  is 
a  violation  of  the  freedom  of  the  press.  It 
hampers  progress;  it  cripples  art. 

"  In  New  York  state  Governor  Smith  was 
elected  by  an  overwhelming  majority  on  a 
platform  which  contained  a  plank  for  the 
abolition  of  movie  censorship  in  New  York." 

Back  in  1921  the  bill  which  created  the 
Motion  Picture  Commission  and  brought  cen- 
sorship into  the  Empire  State  was  jammed 
through  by  Clayton  R.  Lusk,  majority  leader 
of  the  Senate,  and  his  associates  during  the 
closing  hours  of  the  session,  following  one  of 
the  greatest  fights  of  the  year,  staged  in  the 
Senate  by  Mr.  Walker,  and  in  the  Assembly 
by  Charles  Donohue.  The  Commission  was 
organized  and  came  into  existence  on  August 
1,  1921,  when  three  commissioners  appointed 
by  Governor  Miller  took  office  at  salaries  of 
$7,500  a  year.  Since  that  time  several  depu- 
ties have  been  named,  and  with  offices  in 
Albany  and  New  York  the  Commission  has 
run  up  a  large  expense. 

Just  who  will  introduce  the  bill  which  will 
call  for  the  repeal  of  the  present  censorship 
law  in  this  state  is  not  known  as  yet.  In  the 
Senate  it  will  probably  be  Mr.  Walker,  with 
Mr.  Donohue  introducing  a  companion  bill  in 
the  Assembly. 

In  his  annual  message  to  the  Legislature 
Wednesday,  Governor  Smith  had  this  to  say 
concerning  motion  picture  censorship : 

"  Recent  legislation  in  our  own  state  has 
aimed  at  serious  restriction  of  personal 
liberty. 

"  For  several  years  we  have  been  drifting 
away  from  the  fundamental  idea  of  the  Dec- 
laration of  Independence  and  the  Document 
that  was  intended  to  give  it  force  and  vigor, 


Late  News  Notes  from  the 
West  Coast  by  Wire 

TAMAR  LANE,  director  of  publicity 
for  Selznick  on  the  West  Coast, 
claims  that  the  story  was  incorrect 
which  was  published  in  the  Los  Angeles 
Sunday  Times  this  week  to  the  effect 
that  all  members  of  the  cast  of  "  Rupert 
of  Hentzau "  went  on  strike  Thursday 
morning,  last  week,  and  did  not  work 
until  3  o'clock  that  afternoon  because 
they  had  not  received  their  weekly  salary 
checks  for  the  previous  week,  due  Tues- 
day. A  damage  suit  against  the  Los 
Angeles  Times  is  declared  probable,  as 
the  strike  story  named  several  players 
who  have  completed  their  parts  and  were 
off  the  payroll  several  weeks  previous. 

William  Duncan  and  wife,  Edith  John- 
son, left  for  New  York  last  Saturday. 
Duncan's  Vitagraph  contract  expires 
shortly  and  it  is  understood  he  is  nego- 
tiating with  others  for  two  serials  per 
year.  Ed  Moriarty,  Duncan's  represent- 
ative, preceded  the  star  to  New  York. 

Dr.  A.  H.  Giannini  of  the  East  River 
National  Bank  and  Commercial  Trust 
Company  of  New  York  has  spent  the 
past  week  in  Los  Angeles  on  business 
with  several  members  of  the  film  indus- 
try. 

Irving  Lesser  left  for  New  York  on 
Wednesday. 

Fred  Niblo  and  his  wife,  Enid  Bennett, 
are  spending  the  holidays  in  Mexico  City. 
Upon  his  return,  he  will  edit  "  The  Fa- 
mous Mrs.  Fair." 

Edwin  Stevens,  sixty  years  of  age,  died 
at  his  Hollywood  home  on  Tuesday  as  a 
result  of  pneumonia.  He  was  formerly 
leading  man  for  Ethel  Barrymore  and 
Henrietta  Crossman  and  created  the 
name  role  in  "  The  Devil."  He  was  in 
pictures  for  four  years.  He  leaves  a 
wife  and  two  daughters,  all  of  Hollywood. 


the  Constitution  of  the  United  States. 
Throughout  the  Declaration  there  are  related 
the  abuses  to  which  the  American  people  were 
subjected  by  tyrannical  government.  The 
imposition  of  taxes  without  consent  of  the 
people,  interference  with  trade  and  commerce, 
and  with  the  personal  liberty  of  the  citizens 
were  set  forth  as  the  principal  reasons  for  a 
declaration  of  a  fundamental  principle  of 
government  that  has  burned  its  way  through 
the  literature  of  the  world  right  up  to  our  own 
time.  Inquisitions,  spy  systems,  rules  and 
regulations  for  personal  conduct  not  prompted 
by  the  Ten  Commandments  are  an  unnecessary 
interference  with  the  freedom  of  a  people. 

"  Throughout  the  Constitution  of  the  United 
States  there  was  sounded  the  note  set  forth 
in  the  preamble,  which  said  that  the  purpose 
of  the  document  was  '  to  secure  the  blessings 
of  liberty  to  ourselves  and  our  posterity.'  In 
our  own  state  the  opening  sentence  of  our 
Constitution  is  the  expression  of  our  gratitude 
to  Almighty  God  for  our  freedom,  and  in 
order  to  secure  its  blessings  we  establish  a 
Constitution. 

"  Censorship  is  not  in  keeping  with  our 
ideas  of  liberty,  and  of  freedom  of  worship 
or  freedom  of  speech.  The  people  of  the  state 
themselves  have  declared  that  every  citizen 
may  freely  speak,  write  and  publish  his  senti- 
ments on  all  subjects,  being  responsible  for 
the  abuse  of  that  right,  and  no  law  shall  be 


passed  to  restrain  or  abridge  liberty  of  speech, 
or  of  the  press.  This  fundamental  principk 
has  equal  application  to  all  methods  of  ex- 
pression. 

"  The  spoken  drama  has  always  had  its  place 
as  an  influence  to  educate.  In  many  countries 
it  is  sustained  as  a  national  enterprise.  In 
early  days  it  was  used  to  give  expression  to 
biblical  history.  Nobody  will  dispute  that  the 
invention  of  moving  pictures  opened  the  way 
for  a  new  avenue  of  great  education  as  well 
as  of  amusement.  We  have  looked  too  lightly 
on  guarantees  of  freedom  of  speech  and  of  the 
press,  when  we  select  from  among  our  citizens 
three  people  who,  before  the  fact,  have  the 
power  to  declare  what  is  and  what  is  not  a 
violation  of  the  statutes  enacted  for  the  pro- 
tection of  the  morality  of  our  people. 

"  Carrying  this  policy  to  its  logical  conclu- 
sion, everything  written  or  spoken  or  taught, 
might  be  subject  to  a  censorship  by  public 
authority.  We  have  abundant  law  in  the  state 
to  jail  the  man  who  outrages  public  decency. 
If  we  have  not,  enact  it.  And  we  have  jails 
enough  to  hold  him  after  his  conviction.  I 
believe  that  the  enactment  of  a  statute  pro- 
viding for  censorship  of  the  moving  pictures 
was  a  step  away  from  that  liberty  which  the 
Constitution  guaranteed,  and  it  should  be 
repealed. 

"  Interference  with  personal  liberty,  censor- 
ship of  thought,  word,  act  or  teaching,  abridge- 
ment in  any  way  of  the  freedom  of  speech  and 
of  the  press  by  the  government  itself,  unques- 
tionably encourages,  if  in  fact  it  does  not  pro- 
mote, intolerance  and  bigotry  in  the  minds  of 
the  few  directed  against  the  many.  I  recom- 
mend to  your  earnest  consideration  the 
immediate  repeal  of  the  statutes  spoken  of  in 
this  section  of  my  message." 


Missouri  Faces  Bitter 
Censorship  Fight 

Missouri  is  facing  the  most  bitter  fight  for 
state  censorship  of  motion  pictures  in  the  his- 
tory of  the  industry. 

The  local  film  colony  is  justly  alarmed  at 
the  menacing  aspects  of  the  situation,  and  a 
special  meeting  of  the  St.  Louis  Film  Board 
of  Trade  was  held  on  Friday,  December  29, 
to  discuss  the  outlook.  At  that  gathering  it 
was  decided  that  each  exchange  man  should 
acquaint  his  home  office  officials  with  the  sit- 
uation here,  while  wires  will  also  be  sent  to 
Will  Hays  and  his  organization.  All  exhib- 
itors will  also  be  requested  to  do  their  bit  in 
helping  to  overcome  the  propaganda  of  the 
reformers. 

As  usual,  the  "  blue-nosed  "  ones  are  taking 
every  advantage  of  facts  and  half-truths  to 
win  their  way. 

People  who  are  not  well  informed  are  being 
told  that  if  the  state  had  censorship  of  motion 
pictures  "  Fatty "  Arbuckle  could  be  barred 
from  the  screen. 

From  every  angle  it  looks  like  a  bitter 
fight.  The  only  hope  for  the  industry  is  for 
every  branch  to  stand  united,  shoulder  to 
shoulder,  and  not  to  overlook  anything  that 
can  be  done  to  checkmate  the  moves  of  the 
reformers. 


172 


Motion    Picture  News 


N.  Carolina  M.P.T.O.  in  Constructive  Session 


Harmonious  Meeting  of  Exhibitors  Discusses 
Vital  Problems  Affecting  Industry 

ONSTRUCTION  versus  destruction  " 
was  the  keynote  of  the  mid-winter 
meeting  of  the  North  Carolina  M.  P. 
O.,  held  in  the  0.  Henry  Hotel,  Greens 


"C 


T. 

boro,  N.  C,  on  December  27th  and  28th,  and 
it  resulted  in  the  most  constructive,  harmo- 
nious and  pleasant  convention  ever  held  in  the 
State,  not  to  mention  the  largest  attendance  in 
several  years  at  any  convention  of  this  or- 
ganization. 

They  did  not  condemn  Hays  for  freeing 
Arbuckle;  they  did  not  urge  exhibitors  of  the 
state  not  to  show  the  Arbuckle  pictures;  they 
did  not  urge  cancellation  of  the  First  National 
Franchise;  neither  did  they  harangue  the 
tactics  of  United  Artists  nor  the  practices  of 
Famous  Players;  all  of  which  all  conventions 
formerly  did  with  redounding  glory. 

More  than  fifty  members  of  the  organization 
were  in  attendance.  The  entire  convention 
was  highly  constructive,  devoted  strictly  to 
business  and  entirely  devoid  of  arguments  or 
wrangling;  serious  minded  exhibitors  dropped 
their  individual  enterprises  for  a  couple  of 
days  to  discuss  and  deal  with  many  vital  prob- 
lems affecting  the  industry  in  a  manner  that 
called  forth  the  plaudits  of  press  and  public 
of  the  whole  state,  every  daily  newspaper  in 
North  Carolina  carrying  long  wire  reports  of 
the  laudable  movements  launched  and  the  con- 
structive resolutions  passed. 

Outstanding  among  the  actions  of  the  con- 
vention was  the  passing  of  a  resolution  and 
the  appointment  of  an  active  committee  to 
arrange  for  the  building  of  a  suitable  audi- 
torium as  a  gift  from  the  theatre  owners  for 
either  the  Jackson  Training  School  in  Car- 
rabus  county  or  the  Orthopedic  Hospital  at 
Gastonia,  both  state-sustained  institutions. 
Plans  will  be  drawn  and  report  made  by  the 
committee  at  the  next  meeting  relative  to  every 
theatre  giving  a  day's  gross  receipts  to  the 
cause,  programs  to  be  donated  by  the  ex- 
changes. The  committee  was  composed  of  the 
following  theatre  owners: 

W.  E.  Stewart,  Concord;  Jas.  A.  Estridge, 
Gastonia;  R.  D.  Craver,  Charlotte;  P.  L.  Mc- 
Cabe,  Tarboro;  J.  W.  Prevo,  Thomasville; 
G.  C.  Gammon,  Leaksville;  E.  C.  Pearce, 
Winston-Salem;  E.  F.  Dardine  and  E.  E. 
Heller,  Charlotte. 

Secretary  Varner  presented  a  very  flatter- 
ing report  of  the  past  six  months'  activities 
of  the  state  organization,  showing  a  nice 
balance  in  the  bank  with  which  to  start  the 
year's  legislative  work  in  Raleigh.  He  also 
reported  the  largest  paid  up  membership  in 
the  history  of  the  organization. 

A  special  legislative  committee  was  ap- 
pointed to  keep  in  close  touch  with  affairs 
during  the  coming  session  of  the  General 
Assembly  in  Raleigh,  consisting  of  the  fol- 
lowing theatre  owners:  Sam  T.  White,  Green- 
ville; Jas.  A.  Estridge,  Gastonia;  E.  F.  Dar- 
dine and  G.  M.  Tyler,  Charlotte;  H.  B.  Var- 
ner, Lexington.  This  committee  was  given 
full  power  to  employ  active  representatives  or 
otherwise  expend  the  funds  of  the  association 
to  combat  censorship  legislation  or  any  other 
matters  affecting  the  theatre  owners  of  the 
State  which  may  come  up  during  the  session 
of  the  legislature,  which  opens  in  January. 
They  will  effect  a  permanent  working  organi- 
zation within  the  next  few  days. 

Resolutions  were  passed  strongly  condemn- 
ing the  iniquitous  "  graft  and  robbery  "  of  the 
music  tax  and  "  the  burdensome  and  unjust 
increase"  in  the  State  privilege  tax;  com- 


$19,412,900  Capital  in  N.  Y. 
Companies  During  Year 

DURING  the  past  year  a  total  of 
327  motion  picture  companies  were 
incorporated  in  New  York  state, 
according  to  official  figures  given  out  by 
the  secretary  of  state.  These  companies 
represented  a  capitalization  which  to- 
talled $19,412,900.  During  the  month  of 
December  38  companies  were  formed, 
and  received  charters,  these  being  cap- 
italized for  $1,630,800. 

During  the  year  1921,  New  York  state 
witnessed  the  incorporation  of  455  motion 
picture  companies,  having  a  combined 
capitalization  which  amounted  to  $28,- 
373,400. 

mending  the  efforts  of  the  National  M.  P.  T.  0. 
in  behalf  of  a  fair,  equitable  uniform  contract 
and  especially  commending  their  work  to 
abolish  the  music  tax  inquisition.  Another 
resolution  commended  highly  the  better  films 
movement  and  pledged  the  support  of  the 
organization  "  to  the  end  that  better  programs 
may  be  secured  and  objectionable  pictures 
relegated  to  the  scrap  heap  by  cooperation 
with  the  public  rather  than  through  the  im- 
possible scheme  of  political  censorship." 

Another  resolution  was  passed  expressing 
the  sympathy  of  the  membership  to  Colonel 
C.  L.  Welch,  of  Salisbury,  in  the  sudden  death 
of  his  son,  which  occurred  on  Christmas  Day. 
Colonel  Welch  is  one  of  the  oldest  members 
of  the  State  organization. 

In  the  absence  of  President  Percy  W.  Wells, 
who  was  detained  at  home  on  account  of  ill- 
ness in  his  family,  Vice  President  E.  F.  Dar- 
dine, of  Charlotte,  presided  over  the  conven- 
tion. The  following  were  registered  on  the 
convention  books  for  the  sessions  of  the 
convention : 

Senator  A.  F.  Sams,  Auditorium,  Winston- 
Salem  ;  A.  F.  Moses,  Broadway,  Winston- 
Salem;  Harry  Summerville,  Imperial,  Greens- 
boro; E.  F.  Dardine,  Strand,  Charlotte; 
George  Roberts,  Gem,  Siler  City;  C.  A. 
Turnage,  Strand,  Washington;  W.  H.  Hen- 
drix,  Central,  Greensboro ;  B.  B.  LeFaux, 
Columbia,  Albermarle;  R.  D.  Craver,  Broad- 
way, Charlotte;  Ralph  DeBruler,  Broadway, 
Charlotte;  W.  E.  Stewart,  Pastime,  Concord; 
C.  M.  Isenhaur,  Piedmont,  Concord;  E.  C. 
Pearce,  Amuzu,  Winston-Salem;  H.  B.  Var- 
ner, Lyric,  Lexington;  U.  K.  Rice,  Pilot, 
Winston-Salem;  J.  L.  Clayton,  Boulevard, 
Leaksville;  Sam  Richardson,  Milton  Hall, 
Erlanger;  P.  L.  McCabe,  Colonial,  Tarboro; 
C.  J.  McLane,  Winston-Salem ;  Sam  T.  White, 
White's,  Greenville;  A.  B.  Huff,  Broadway, 
High  Point;  P.  R.  Parrish,  Orpheum,  High 
Point;  J.  E.  Simpson,  Ideal,  Gastonia;  Jas.  A. 
Estridge,  Gastonian,  Gastonia;  M.  W.  Jordan, 
Piedmont,  Madison;  S.  A.  Lambert,  Charlotte; 
C.  L.  Welch,  Victory,  Salisbury;  G.  C.  Gam- 
mon, Boulevard,  Leaksville;  J.  W.  Prevo,  Lee, 
Thomasville;  A.  A.  Neese,  Beatrice,  Haw 
River;  C.  E.  Buckner,  National,  Greensboro. 

Among  the  film  and  accessory  representa- 
tives present  were  the  following:  W.  J.  Kup- 
per,  Fox  Film  Corporation,  Charlotte;  G.  M. 
Tyler,  Fox,  Charlotte;  Frank  P.  Bryan  and 
Bryan  Craver,  Associated  First  National, 
Charlotte;  Dan  O'Connor,  George  V.  Atkison, 
C.  Alexander  and  E.  E.  Heller,  Pathe  Ex- 
change, Charlotte;  H.  I.  Horton,  Universal 
Film  Exchanges,  Charlotte;  R.  T.  Good  and 


Richard  Keller,  Film  Booking  Offiees,  Char- 
lotte; Otis  Branon,  Eltabran  Film  Co.,  Char- 
lotte; J.  L.  Marentette,  Goldwyn  Distributing 
Corporation,  Atlanta;  B.  T.  Burekhalter, 
Educational  Film  Exchanges,  Charlotte;  H.  R. 
Schofield,  Schofield  Piano  Co.,  Charlotte; 
Eugene  Reilly,  American  Renting  Company, 
Charlotte;  Ben  Abrams,  Automatic  Ticket 
Register  Company,  New  York. 


Troy  Houses  Relieved  of 
Paying  Firemen 

The  ordinance  which  will  relieve  the  motion 
picture  theatre  owners  of  Troy,  N.  Y.,  of  an 
excessive  burden  in  the  way  of  salaries  paid 
to  firemen  stationed  in  the  theatres,  has  been 
unanimously  approved  by  the  public  works 
committee  of  the  common  council  of  that  city. 
The  measure  became  effective  January  1. 

The  ordinance  provides  that  paid  firemen 
will  take  the  place  of  the  firemen  who  have 
been  stationed  at  the  theatres,  under  salaries 
paid  by  the  theatre  owners.  The  expense  will 
be  met  by  an  annual  tax  on  the  theatres,  rated 
according  to  their  seating  capacity. 

The  new  ordinance  will  not  only  prove  a 
relief  to  the  theatre  owners,  but  it  will  also 
regulate  fire  protection  in  the  theatres  and  put 
the  work  directly  under  the  city  fire  depart- 
ment. The  tax  on  the  theatres  will  be  turned 
over  to  the  firemen's  pension  fund. 


Pictures  Along  Health 
Lines  Needed 

The  use  of  motion  picture  films  in  the  work 
done  along  health  lines  in  New  York  state  is 
increasing  daily,  and  the  demand  for  this  class 
of  films  is  beyond  the  supply  of  the  State 
Health  Department,  according  to  Gilbert 
Tucker,  Jr.,  director  of  the  visual  instruction 
division.  The  department  has  twenty-six 
health  films,  and  these  are  in  constant  use  by 
medical  associations  and  civic  associations 
throughout  the  state. 

"  If  we  had  four  times  as  many  films,"  said 
Mr.  Tucker,  "  we  would  not  have  a  supply 
sufficient  to  meet  the  demand.  The  call  for 
the  old  slides  has  been  reduced  to  almost  noth- 
ing. By  means  of  the  moving  pictures  we 
have  been  able  to  reach  thousands,  while 
through  literature  we  would  only  reach  a 
few." 


Ohio  Exhibitors  to  Meet 
January  16,  17 

The  second  annual  convention  of  the  Motion 
Picture  Theatre  Owners  of  Ohio  will  be  held 
January  16  and  17  at  the  Chittenden  Hotel, 
Columbus,  Ohio.  Following  the  business  ses- 
sions of  two  days  there  will  be  a  banquet  at 
which  Will  Hays,  Governor  Vic  Donahey,  Dr. 
Francis  Holley  and  others  of  national  prom- 
inence have  been  invited  to  make  addresses. 

As  the  legislature  will  be  in  session  during 
the  progress  of  the  meeting  it  is  planned  for 
the  entire  convention  to  call  upon  the  members 
of  that  body.  Among  the  important  details 
of  the  convention  will  be  the  submission  of 
legislative  plans  for  the  approval  of  exhibitors. 

Sydney  Cohen,  M.  J.  O' Toole  and  other 
national  officers,  as  well  as  exhibitor  leaders 
from  all  over  the  country  promise  messages 
of  importance.  ' 


January    13,  1923 


173 


the  Public  Back  to  Pictures 


Winning 

By  A.  N.  Smallwood 
Secretary-treasurer  of  Pyramid  Pictures, 
Incorporated 

Editor's  Note  : — Following  is  an  ar- 
ticle written  by  A.  N.  Smallwood,  secre- 
tary-treasurer of  Pyramid  Pictures,  Inc., 
in  which  observations  are  made  and  ques- 
tions are  asked  relative  to  that  all-impor- 
tant question  of  today,  "  How  to  bring  the 
public  back  to  regular  attendance  at  the 
picture  theatres." 

A  discussion  in  which  exhibitor,  pro- 
ducer and  distributor  exchange  views  on 
this  subject  can  not  fail  to  be  of  benefit 
to  the  entire  industry.  The  pages  of  Mo- 
tion Picture  News  are  open  to  all  for  an 
expression  of  views  on  the  problem. 

WHEN  motion  picture  box  offices  were 
attracting  their  maximum  millions  of 
patrons  daily,  the  popular  short -story 
magazines  and  dime  novels  lost  millions  of 
subscribers.  Why  is  it,  then,  that  these  maga- 
zines are  now  gaining  in  circulation  and  why 
are  more  and  more  of  these  popular  short- 
story  magazines  being  successfully  launched 
today? 

Ten  years  ago  many  people  did  not  consider 
their  day's  routine  complete  unless  they  "  took 
in  a  movie."  Why,  then,  are  these  same  peo- 
ple attending  motion  picture  shows  only  once 
a  week  or  perhaps  less  frequently? 

It  was  not  so  long  ago  that  the  motion 
picture  was  blessed  because  it  brought  inex- 
pensive diversion  to  the  masses.  Is  it  possible 
that  the  motion  picture  has  ceased  to  be  "  the 
poor  man's  entertainment  "  ? 

Have  the  comparatively  few  idealistic  "  high 
brows  "  who  succeeded  in  their  agitation  to 
"  elevate  the  movies  "  by  the  injection  of  sym- 
phony concerts,  uniformed  attendants,  expen- 
sive prologues  and  sociological  propaganda 
been  a  factor  in  promoting  or  retarding  the 
popularity  of  pictures  ? 

Have  the  small-town  exhibitors  and  the 
neighborhood  houses,  in  attempting  to  follow 
the  precedents  established  by  the  bigger  the- 
atres who  adopted  these  innovations  and  forth- 
with increased  the  price  of  admission,  in- 
creased or  driven  away  patronage? 

Is  the  competition  between  producers  for 
stars,  stories  and  directors,  resulting  in  higher 
production  costs  and  bigger  rentals,  which,  it 
was  believed,  had  been  partially  eliminated  a 
few  years  ago,  again  becoming  the  vogue  with 
the  increasing  number  of  big  "  million-dollar  " 
spectacles  ? 

Does  the  90  per  cent,  of  our  public — do  the 
masses,  and  the  exhibitors  demand  a  con- 
tinuous supply  of  these  "  million-dollar  pro- 
ductions "  with  their  tremendous  rentals  and 
increased  prices  of  admission  ? 

Are  the  exhibitors  forced  to  play  these  Big 
Pictures  for  more  days  than  they  SHOULD  at 
higher  rentals  which  necessitates  charging  pa- 
trons more  than  thev  can  afford  to  spend  for 
picture  amusement  OFTENER  THAN 
ONCE  A  WEEK? 

After  all,  motion  pictures  attained  their 
popularity  and  enjoyed  their  greatest  prosper- 
ity when  they  appealed,  primarily  to  the 
"  common  peepul  — to  the  90  per  cent. — who 
paid  their  dimes  for  an  hour's  entertainment 
and  were  satisfied  that  they  were  getting  their 
money's  worth. 

Wouldn't  the  exhibitor  look  with  favor  upon 
a  general  rule  of  booking  the  really  big  pic- 


Arbuckle's  Attorney  Ready 
to  Assist  Him 

IN  the  comeback  which  is  being 
planned  by  Fatty  Arbuckle  he  is  to 
have  the  earnest  assistance  of  Gavin 
McNab,  who  three  times  defended  the 
film  comedian  against  the  charge  of  man- 
slaughter growing  out  of  the  death  of 
Virginia  Rappe.  This  is  the  word  that 
comes  from  San  Francisco. 

McNab  announced  that  he  is  the  legal 
advisor  of  a  group  of  San  Franciscans 
who  are  about  to  organize  a  company 
for  the  production  of  Arbuckle  pictures. 
He  declared,  moreover,  that  he  stood 
ready  to  protect  them  and  Arbuckle 
against  any  overt  act  or  display  of  en- 
mity which  might  result  from  the  an- 
nounced opposition  to  the  return  of  the 
comedian  to  the  screen. 

"  I  am  merely  the  attorney  for  the 
gentlemen  who  propose  to  back  Ar- 
buckle," said  McNab.  "I  am  not  author- 
ized to  make  public  their  identity  until 
the  incorporation  is  completed.  But  I 
have  assured  them,  and  Arbuckle  as  well, 
that  they  can  count  upon  me  to  prose- 
cute any  person  or  persons  in  any  part 
of  the  United  States  who  shall  commit 
any  illegal  act  against  Arbuckle's  pic- 
tures when  shown.  His  pictures  have 
always  been  clean  and  always  will  be." 


hires  on  a  percentage  basis,  letting  the  Big 
Picture  and  its  alleged  drawing  power  com- 
mensurately  compensate  both  the  exhibitor 
and  the  producer,  without  obligation  on  the 
part  of  the  exhibitor  to  make  guarantees  to 
the  producer?  Under  such  circumstances, 
higher  admission  prices  would  soon  tell  their 
own  story. 

On  the  other  hand,  would  the  exhibitor  make 
more  money  by  buying  a  good  commercial 
product  which  he  could  resell  to  his  audiences 
at  lower  admission  prices,  and  profit  more  in 
the  long  run? 

This  last  thought  is,  to  my  mind,  worthy  of 
very  serious  consideration.  Whether  or  not, 
more  money  is  to  be  made  with  the  "  million- 
dollar  pictures  "  than  with  the  "  good  commer- 
cial product "  is  a  question.  But  on  one  point 
theatre  owners  will  agree  with  me,  and  that  is 
they  made  more  money  a  few  years  ago  before 
pictures  were,  so  to  speak,  "  elevated  "  as  a  re- 
sult of  the  agitation  of  the  upper  crust — the 

10%. 

I  believe  the  industry  has  devoted  itself  too 
much  to  converting  this  minority  into  motion 
picture  theatre  patrons.  We  have  discovered 
that  the  10%  can  make  a  good  deal  more  noise 
than  the  90%.  The  10%  are  discriminating 
amusement  buyers.  They  see  only  a  few  pic- 
tures. They  are  usually  very  sparing  in  their 
praise  even  for  a  "  Birth  of  a  Nation,"  but  they 
become  vociferously  active  in  denouncing  and 
criticising  everything  that  does  not  come  up 
to  their  arbitrary  standards. 

The  90%  are  just  plain,  every-day  people, 
most  of  whom  are  earning  around  $40.00  a 
week,  and  who  comprise  the  mass,  yet  who  are 
looked  upon  by  the  upper  crust  as  "  morons." 
The  masses  have  not  much  money  to  spend, 
for  the  most,  part,  and  get  the  greatest  enjoy- 
ment out  of  a  story  that  is  not  too  difficult 
for  them  to  follow.  They  want  a  kick  in  their 
entertainment;  and  with  all  due  respect  to 
those  who  seek  to  elevate  the  films,  they  want 
a  thrill,  a  laugh — and  a  tear ;  and  if  you  give 
them  what  they  want  at  a  price  they  can  af- 


ford to  pay  many  of  them  will  eome  baek  to 
the  movies  and  "  buy  our  goods  "  every  day  as 
they  used  to  do,  instead  of  only  occasionally 
as  they  are  now  doing. 

As  I  said  in  the  beginning,  I  have  only  been 
in  the  show  business  for  15  years  and  am  there- 
fore not  qualified  to  answer  the  question  I  have 
raised,  but  it  does  seem  to  me  there  is  plenty 
of  room  for  thought  in  all  of  the  above. 

Exhibitors  Will  Protest 
Daylight  Saving 

Exhibitors  of  Baltimore  will  fire  the  first 
gun  in  their  campaign  against  the  possibility 
of  a  return  to  daylight  saving  in  Maryland 
next  summer  when  they  hold  a  public  mass 
meeting  in  the  Garden  theatre  January  7. 
The  meeting  has  been  arranged  by  the  Ex- 
hibitors' League,  and  the  public  has  been 
invited. 

Arrangements  have  been  made  to  distribute 
cards  to  those  attending  the  meeting  in  order 
that  a  straw  ballot  may  be  obtained  to  deter- 
mine the  attitude  of  the  public  on  the  question. 
Baltimore  had  daylight  saving  last  summer, 
and  exhibitors  of  the  city  declare  that  their 
consequent  losses  totaled  many  thousand 
dollars. 

Valentino  Warns  Against 
Alleged  Imposter 

A  letter  over  the  signature  of  Rudolph  Val- 
entino warns  against  an  alleged  imposter  whom 
it  is  claimed  is  posing  as  a  brother  of  the  star. 

The  letter  follows: 

"  I  am  informed  that  one,  Antonio  Muzii  of 
500  W.  112th  St.,  N.  Y.  C,  has  been  represent- 
ing and  holding  himself  out  to  be  my  brother. 
I  write  this  letter  to  inform  you  that  the  said 
Muzii  is  in  no  way  related  to  me. 

"  You  are  requested  to  take  no  advertising 
given  you  by  anyone  in  which  the  said  Antonio 
Muzii  is  exploited  under  the  name  '  Valentino.' 

"  (Signed)  Rudolph  Valentino." 


Owner  of  "Snooky"  Wins 
Injunction  Suit 

Justice  Gavagan,  in  the  Supreme  Court, 
New  York,  has  just  granted  a  temporary  in- 
junction to  John  Rounan,  owner  of  "  Snooky, 
the  Humanzee,"  the  monkey  screen  actor, 
against  Clarence  L.  Chester,  C.  L.  Chester 
Corporation  and  the  Chester  Pictures  Cor- 
poration. 

The  injunction  restrains  the  defendants 
from  distributing  or  offering  for  sale  any  film 
featuring  Snooky  or  using  the  name  "Snooky" 
or  "  Snooky,  the  Humanzee,"  or  offering  any 
film  in  opposition  to  Mr.  Rounan's  "  A  Jungle 
Romeo,"  a  comedy  featuring  Snooky. 


Virginia  Exhibitors  Will 
Ballot  on  Arbuckle 

The  Virginia  exhibitors  are  to  ballot, 
through  their  state  organization,  to  determine 
the  general  opinion  as  to  whether  the  Arbuckle 
pictures  shall  be  shown  or  not.  After  the 
decision  is  announced,  if  favorable,  the  ex- 
hibitors antagonistic  to  Arbuckle  will  not  have 
to  book  his  pictures.  If  unfavorable,  exhib- 
itors not  caring  to  be  bound  by  the  decision 
may  show  the  films  if  they  so  desire. 


174 


Motion    Picture  News 


Hodkinson  Gets  Whaling  Picture 

"Down  to  the  Sea  in  Ships"  Directed 
by  Elmer  Clifton  Has  Rare  Sea  Views 


Elmer  Clifton 


THE  W.  W.  Hodkinson  Corporation  has 
secured  "  Down  to  the  Sea  in  Ships  " 
for  distribution.  This  screen  produc- 
tion was  made  by  the  Whaling  Film  Corpo- 
ration, organized  and 
financed  by  a  group  of 
leading  business  men  of 
New  Bedford,  Mass.  The 
picture  was  designed  to 
perpetuate  through  the 
medium  of  the  motion 
picture  screen  the  wealth 
of  tradition  that  sur- 
rounds the  whaling  in- 
dustry of  that  New  Eng- 
land city. 

Elmer  Clifton,  who  was  formerly  associ- 
ated with  D.  W.  Griffith,  was  engaged  to 
direct  the  production.  The  technical  staff 
which  assisted  Mr.  Clifton  in  the  filming  of 
the  story  comprised  Leigh  R.  Smith  as 
assistant  director,  Alex  G.  Penrod  as  chief 
cameraman,  Paul  Allen,  Maurice  E.  Kains  and 
Albert  Doubrava.  Besides  these  staff  mem- 
bers, Mr.  Clifton  was  accorded  the  cooperation 
of  practically  the  entire  population  of  the 
town  of  New  Bedford,  who  took  part  in  cer- 
tain of  the  scenes;  and  the  Dartmouth  His- 
torical Society,  which  did  much  to  preserve 
the  historical  and  individual  accuracy  of  the 
story  and  the  settings.  The  whaling  ship  on 
which  the  sea  sequences  were  filmed  was  in 
charge  of  James  A.  Tilton,  dean  of  the  New 
Bedford  whaling  fleet,  with  a  crew  of  officers 
and  twenty-one  men. 

The  cast,  in  addition  to  the  extras,  presents 
in  the  important  roles  William  Walcott,  Wil- 
liam Cavanaugh,  Leigh  R.  Smith,  Marguerite 
Courtot,  Raymond  McKee,  Juliette  Courtot, 


Clarice  Vance,  Curtis  Pierce,  Ada  Laycock, 
Clara  Bow,  James  Turfler,  Patrick  Hartigan, 
Captain  James  A.  Tilton  and  J.  Thornton 

Baston. 

A  feature  of  the  Whaling  Film  Corpora- 
tion's production  is  the  realism  of  the  action 
and  locales  depicted  in  the  course  of  the 
picture.  The  story  built  around  the  adven- 
tures of  a  young  college  man,  whose  right  to 
the  hand  of  the  girl  he  loves  depends  upon 
his  ability  to  harpoon  a  whale,  brings  the 
audience  through  one  of  the  most  exciting 
screen  plots  presented  on  the  screen  for  some 
time.  The  highlights  of  the  production  are 
actual  storm  scenes  filmed  on  the  tempestous 
high  seas,  a  mutiny  aboard  the  whaler,  the 
chase  after  a  real  school  of  whales  in  the 
Atlantic,  the  harpooning  of  a  ninety-ton 
whale,  and  the  subsequent  attack  of  the  en- 
raged sea  mammal  upon  the  frail  whaling  boat 
with  its  cargo  of  human  freight,  helpless  be- 
fore the  onslaught  of  their  infuriated  captive. 
In  the  reviews  of  the  picture  by  the  trade 
press  critics,  the  scenes  depicting  the  capture 
of  the  whale,  his  attack  upon  the  lifeboat  and 
subsequent  dash  for  life  and  freedom  are  de- 
scribed as  some  of  the  most  thrilling  moments 
ever  presented  on  the  screen. 


Hope  Hampton  Heads  Cast 
In  "Does  It  Pay" 

The  cast  f or  "  Does  It  Pay  ?  "  a  new  William 
Fox  special,  is  headed  by  Hope  Hampton, 
and  includes  Robert  T.  Haines,  Mary  Thur- 
man,  Peggy  Shaw  and  Florence  Short.  The 
screen  version  is  by  Howard  Irving  Young. 


Henry  Hull  and  Mary  Thurman  in  scenes  from 
"Through  the  Skylight,"  a  Producers  Security  release. 

"The  Blood  Ship"  to  be 
Bosworth  Vehicle 

Norman  Springer's  "  The  Blood  Ship,"  first 
published  as  a  serial  magazine  story,  but  since 
issued  in  book  form,  will  be  Hobart  Bos- 
worth's  next  starring  vehicle,  according  to 
an  announcement  by  Morris  R.  Schlank,  presi- 
dent of  the  Anchor  Film  Distributors,  Inc. 

"  The  Blood  Ship  "  will  be  the  second  of  a 
series  which  Bosworth  will  make  for  inde- 
pendent release  through  Anchor,  the  initial 
production  through  this  channel  being  "  The 
Law  of  the  Sea,"  recently  completed. 

Bosworth  will  make  five  pictures  for 
Anchor,  according  to  Mr.  Schlank,  the  third 
possibly  "  Scottish  Chiefs,"  the  screen  rights 
to  which  Bosworth  has  recently  secured. 


Florence  Vidor  Engaged 
for  "Main  Street" 

Florence  Vidor  has  been  engaged  by  the 
Warner  Brothers  to  play  the  feminine  lead  in 
the  screen  version  of  Sinclair  Lewis'  novel, 
"  Main  Street,"  which  is  being  directed  at  the 
coast  studios  by  Harry  Beaumont  under  the 
supervision  of  S.  L.  and  Jack  Warner.  A 
number  of  other  prominent  screen  players 
have  been  added  to  the  cast.  These  include 
Noah  Beery,  Louise  Fazenda,  Robert  Gordon 
and  Josephine  Crowell. 


Scenes  from  "  The  Strangers'  Banquet,"  Marshall  Neilan  production,  distributed  by  Goldwyn. 


"Brass  Commandments" 
Is  Completed 

"  Brass  Commandments,"  William  Far- 
num's  latest  picture,  with  Wanda  Hawley, 
Tom  Sanstchi  and  Claire  Adams  in  the  cast, 
has  been  completed  at  William  Fox's  Western 
studio. 


January    13,  1923 


175 


"The  Strangers'  Banquet" 
at  N.  Y.  Capitol 

MARSHALL  NEILAN'S  first  pro- 
duction in  association  with  Gold- 
wyn,  a  screen  version  of  Donn 
Byrne's  novel,  "The  Strangers'  Banquet.", 
is  the  attraction  at  the  Capitol  theatre, 
New  York,  for  the  week  beginning  Sun- 
day, December  31. 

Mr.  Neilan  and  his  lieutenant,  Frank 
Urson.  made  the  adaptation  of  the  novel 
as  well  as  producing  the  photoplay. 

The  cast  contains  forty  well  known 
players,  the  principal  members  of  which 
are  Claire  Windsor,  Eleanor  Boardman, 
Rockliffe  Fellowes,  Hobart  Bosworth, 
Ailee  Pringle,  Thomas  Holding,  Claude 
Gillingwater,  Nigel  Barrie,  Ford  Sterling, 
Lucille  Ricksen.  Dagmar  Godowsky, 
Arthur  Hoyt,  Brinsley  Shaw,  Stuart 
Holmes,  Edward  McWade,  James  Mar- 
cus. Jack  Curtis,  Virginia  Ruggles,  Jean 
Hersholt,  Cyril  Chadwick  and  Philo  Mc- 
Cullough. 

"Birth  of  a  Nation"  Not 
Booking  in  Mass. 

Through  a  typographical  error  announce- 
ment was  made  in  an  advertisement  published 
in  the  motion  picture  trade  journals  that  the 
D.  W.  Griffith  feature,  "  The  Birth  of  A  Na- 
tion "  may  now  be  booked  in  the  state  of 
Massachusetts  through  United  Artists  Corpo- 
ration exchanges. 

This  picture  is  not  being  offered  by  United 
Artists  to  exhibitors  in  Massachusetts  but  can 
be  booked  by  theatre  owners,  in  following 
states : 

New  York.  Pennsylvania,  Michigan,  Indiana. 
New  Jersey,  Maryland,  Missouri,  Oklahoma. 
Arkansas  Te*  as,  Mississippi.  Louisiana,  Ala- 
bama. Tennessee,  Florida,  Georgia.  South  Car- 
olina, North  Carolina,  Virginia  and  Kentucky. 


William  Fox  presents  Charles  Jones  in  "The  Footlight  Ranger."   The  cut  shows  scenes  from  the  production. 

Universal  Releases  5  for  January 

Adaptations  of  Stories  by  Well- Known 
Authors   to   Introduce  1923  Schedule 


Scenes  from  "  Bell  Boy  13."  in  which  Thomas  H.  Ince 
presents  Douglas  MacLean. 


UNIVERSAL  will  release  five  features 
during  the  month  of  January,  in  addi- 
tion to  the  previously  announced  re- 
lease of  "  The  Flirt."  In  the  order  of  release 
the  five  features  will  be,  "  The  Flaming  Hour," 
"  Kindled  Courage/'  "  The  Scarlet  Car,'*  "  The 
Ghost  Patrol "  and  "The  Power  of  a  Lie." 

The  January  1st  release,  "  The  Flaming 
Hour,"  is  a  spectacular  picture  which  gives 
Frank  Mayo,  its  star,  the  opportunity  for 
a  complex  role — part  of  the  time  a  prosperous 
business  man  and  the  other  part  an  outcast. 
He  is  supported  by  Helen  Ferguson  and 
Charles  Clary.  The"  story  of  "  The  Flaming 
Hour  "  was  written  by  Mrs.  George  Randolph 
Chester,  wife  of  the  famous  novelist.  Her 
husband,  who  is  one  of  Universal's  scenario 
experts,  put  it  into  picture  form. 

Hoot  Gibson's  first  1923  film  to  be  re- 
leased January  8,  is  "Kindled  Courage,"  a 
humorous  story  by  Leet  Renick  Brown.  It 
was  directed  by  William  Worthington,  with 
supporting  cast  consisting  of  Beatrice  Burn- 
ham,  Harold  Goodwin  and  others. 

On  January  15  the  Universal  will  release 
"  The  Scarlet  Car,"  a  screen  adaptation  of 
one  of  Richard  Harding  Davis'  "  Scarlet  Car  " 
stories.  Herbert  Rawlinson  is  the  star,  and 
is  supported  by  Claire  Adams,  Edward  Cecil, 
Norris  Johnson,  Tom  McGuire,  Marc  Robbins 
and  Tom  O'Brien.  The  story  is  a  combination 
of  machine  politics,  reform  movements  and 
stirring  romance  and  adventure.  Stuart 
Paton  directed  the  production.  George  Ran- 
dolph Chester  adapted  the  story  for  the  screen. 

"  The  Ghost  Patrol  "  is  Universal's  release 
for  January  22.  There  are  four  featured 
players  in  "  The  Ghost  Patrol,"  namely,  Ralph 
Graves,  Bessie  Love,  George  Nichols  and 
George  B.  Williams.  Among  the  supporting 
cast  are  Max  Davidson,  Wade  Boteler,  Dan 
Crimmins,   Lydia   Titus,   Gordon  Sackville, 


Danny  Hoy.  Melbourne  McDowell  and  others. 

The  story  is  bv  Sinclair  Lewis,  the  author 
of  "  Main  Street "  and  "  Babbitt."  The  story 
concerns  an  old  policeman  retired  because  of 
supposed  inefficiency,  who  continues  to  "  walk 
his  beat  "  in  secret,  and  how  he  wins  back  his 
rightful  place  and  a  promotion  because  of  his 
good  work. 

"  The  Power  of  a  Lie,"  Universal's  last 
January  release,  is  a  screen  adaptation  of 
Johann  Bojers  novel  of  that  name.  The  Nor- 
wegian author  won  the  French  grand  literary 
prize  with  this  story  several  years  ago,  when 
it  was  crowned  by  the  French  Academy. 

Universal  has  made  it  into  a  powerful  pic- 
ture with  Mabel  Julienne  Scott,  Maude 
George,  June  Elvidge.  Earl  Metcalfe  and  David 
Torrence  in  the  featured  roles.  Others  in  the 
cast  are  Phillip  Smalley,  Ruby  Lafayette, 
Stanton  Heck,  Winston  Miller  and  others. 

The  story  was  scenarized  by  Charles  Ken- 
yon.  George  Archainbaud  was  especially  en- 
gaged by  Universal  to  direct  the  Bojer  picture. 
It  will  be  released  January  29th. 

J.  Searle  Dawley  Company  to 
Star  Mary  Carr 

J SEARLE  DAWLEY  enters  the 
ranks  of  motion  picture  producers 
•  as  the  head  of  his  own  company. 
The  organization  of  which  Mr.  Searley 
will  act  as  president  is  to  be  known  as  the 
J.  Searle  Dawley  Productions  Corpora- 
tion. 

According  to  the  announcement  just 
made,  Mary  Carr  will  be  starred  under  the 
auspices  of  the  new  producing  company. 

Mr.  Dawley  has  been  connected  with 
the  industry  for  fifteen  years,  and  dur- 
that  time  has  served  in  a  directorial  ca- 
pacity for  many  of  the  screen's  leading 
stars. 


176 


Motion    Picture  News 


Universal  Starts  Big  Spectacle 


"The  Hunchback    of   Notre  Dame 
Will  Require  Six  Months  for  Production 


WORK  has  begun  at  Universal  City  on 
"  The  Hunchback  of  Notre  Dame,"  a 
pieturization  of  Victor  Hugo's  novel. 
Wallace  Worsley,  the  special  director  engaged 
by  Carl  Laemmle  to  handle  the  making  of  the 
Hugo  picture,  has  assembled  the  cast,  and  has 
given  the  final  seal  of  approval  for  the  gigan- 
tic sets  now  being  constructed. 

Signalizing  the  beginning  of  work  on  the 
picture,  the  entire  Universal  studio  plant 
celebrated  the  laying  of  the  corner  stone  of  the 
big  structure  which  is  to  be  a  full  size  replica 
of  the  famous  Xotre  Dame  Cathedral,  of  Paris. 

Other  sets  being  constructed  include  a  re- 
production of  the  famous  Court  of  Miracles, 
that  strange  quarter  of  old  Paris  where  the 
mendicants,  cripples  and  fakirs  congregated 
in  the  fifteenth  century,  the  Place  de  la  Greve, 
where  criminals  were  tortured  and  punished, 
the  Palace  of  Justice,  court  rooms,  mansions, 
and  many  Parisian  streets.  In  connection  with 
the  Cathedral  there  will  be  an  immense  interior 
vista  of  the  church's  aisles  and  pillars. 

Universal  accountants  figure  the  production 
cost  of  the  picture  between  $750,000  and 
$1,000,000. 

Finding  players  to  interpret  the  colorful 
roles  painted  by  Victor  Hugo  to  describe  the 
fifteenth  century  characters  was  difficult.  How- 
ever, the  following  stars  and  players  already 
have  been  selected;  Lon  Chaney,  Norman 
Kerry,  Patsy  Ruth  Miller,  Brandon  Hurst. 
Ernest  Torrence,  Kate  Lester,  Alexander 
Frances,  Harry  van  Meter,  Tully  Marshall. 
Raymond  Hatton  and  Eulele  Jensen. 

Kerry  plays  the  role  of  Phoebus,  the  young 
hero  of  the  novel.  Chaney  will  play  Quasi- 
modo, the  weird  little  hunchback  bell  ringer  of 
Notre  Dame.  The  part  of  Esmeralda  will  be 
played  by  Miss  Miller.    Hurst  as  Jehan,  Tor- 


rence as  Clopin,  the  leader  of  the  thieves,  Miss 
Lester  as  Madame  de  Gaundelanier.  Frances  as 
Dom  Claude,  Van  Meter  as  Monsieur  de 
Neufchatel,  Tully  Marshall  as  Louis  XI,  Ray- 
mond Hatton  as  Gringoire,  the  poet,  and  Miss 
Jensen  as  Marie,  complete  the  east  so  far  as 
selected. 

The  task  of  adapting  the  Victor  Hugo  novel 
for  the  screen  was  entrusted  to  two  of  Uni- 
versal^ most  expert  scenarists,  Perley  Poore 
Sheehan  and  Edward  T.  Lowe,  Jr. 


Burton  King  Special  Title 
Changed 

The  Burton  King  special  which  will  be  re- 
leased under  the  brand  of  Arrowplays  De 
Luxe,  which  was  produced  under  the  working 
title  of  "  Shylock  of  Wall  Street,"  has  been 
changed  to  "  None  So  Blind." 

It  is  from  an  original  story  by  Loota  Mor- 
gan, and  was  produced  under  the  personal 
direction  of  Burton  King.  In  the  cast  are 
Zena  Keefe,  Edward  Earle,  Anders  Randolf. 
Dore  Davidson,  Maurice  Costello  and  Gene 
BurnelL 


Grant  Carpenter  Added  to 
Warner  Scenario  Staff 

Grant  Carpenter,  well  known  scenarist,  has 
been  added  to  the  staff  of  Warner  Brothers' 
scenario  department.  Mr.  Carpenter  has 
written  an  unusual  number  of  screen  plays, 
both  originals  and  adaptations,  one  of  the 
many  being  "  Lessons  in  Love."  Carpenter  has 
been  placed  under  a  six  months'  contract. 

Two  other  prominent  scenarios  on  the  War- 
ner staff  are  Olga  Printzlau  and  Julien 
Josephson. 


Scenes  from  the  Paramount  picture  "  My  American 
Wife,"  starring  Gloria  Swanson. 

Sch  enck  Buys  New  Stories 
for  Talmadge  Sisters 

Joseph  Schenck  purchased  three  new  pic- 
ture stories  while  abroad  and  now  has  enough 
>creen  material  to  keep  the  Talmadge  sisters 
busy  for  some  time  to  come. 

When  she  has  finished  "Within  the  Law." 
Norma  Talmadge  will  have  ready  for  her,  an- 
other Robert  Hiehens  story,  "The  Garden  of 
Allah,"  "  The  Dust  of  Desire,"  and  "  Ashes  of 
Vengenee."  The  last  two  were  purchased  bv 
Mr.  Schenck  while  abroad.    Which  will  follow 

Within  the  Law  "  has  not  been  decided  as 
yet. 

Until  Mr.  Sehenck's  return  the  intention  was 
to  have  Constance  Talmadge  make  a  picture 
from  an  original  story  by  Anita  Loos  and  John 
Emerson,  but  this  plan  has  been  changed  since 
Mr.  Schenck  was  able  to  get  the  rights  to  the 
screen  version  of  "  Madame  Pompadour,"  a 
French  comedy  drama.  Constance  will  do  the 
Emerson-Loss  story  after  she  finishes 
"  Madame  Pompadour." 


William  DeMille  Starts 
Work  on  "Grumpy  99 


The  cut  shows  scenes  from     The  Hero,    a  Gasnier  production  with  Gaston  Glass,  Barbara  La  Marr,  John 
baenpolis,  Martha  Mattox,  Doris  Pawn,  David  Butler,  Ethel  Shannon  and  Frankie  Lee.    The  picture  is 
to  be  distributed  by  Al  Lichtman  Corporation. 


William  DeMille.  who  recently  returned  to 
the  West  Coast  after  several  weeks  spent  in 
New  York  in  conference  with  his  scenario 
writer,  Clara  Beranger,  has  started  at  the 
Lasky  studio  his  Paramount  production  of 
"  Grumpy,"  which  Mrs.  Beranger  adapted 
from  the  stage  play  by  Horace  Hodges  and 
T.  Wigney  Percy val.  The  cast  includes  Theo- 
dore Roberts,  May  McAvoy  and  Conrad  Nagel 
as  featured  players  and  also  Casson  Ferguson, 
Charles  Ogle,  Bertram  John,  Bernice  Franfc 
and  Fred  Huntley. 

This  is  a  mystery  story  which  presents  The- 
odore Roberts  as  the  eccentric  old  Grumpy. 


anuary    13,  1923 


177 


Striking  scenes  from  "  Kick  In  "  a  Paramount  picture  made  from  the  famous  story  by  Willard  Mack, 
which  proved  a  tremendous  stage  success. 


F.  B.  O.  Buys  Four  New  Stories 

Material  for  Production  Includes  "The 
Valley  of  the  Giants'9  by  R.  W.  Richie 


Alice  Lake  Signed  by  Uni- 
versal for  Lead  Role 

I     *    LICE  LAKE  has  been  signed  by 
J\    Universal  to  play  opposite  Herbert 
Rawlinson  in   his   newest  vehicle, 
J   "  Nobody's  Bride,"  which  is  just  entering 
production. 

Edna  Murphy,  seen  opposite  Rawlinson 
in  many  of  his  previous  vehicles,  will 
handle  the  other  of  two  strong  feminine 
roles  in  the  story.  With  Harry  Van 
Meter  for  a  principal  character,  this  com- 
pletes the  list  of  names  selected  so  far. 

Herbert  Blache,  a  well-known  French 
director,  will  direct  the  filming. 


Meighan  Company  Sails 
for  Panama 

A  company  of  twenty-one  Paramount  play- 
ers and  technical  men  headed  by  Thomas 
Meighan,  sailed  on  the  S.S.  "  Santa  Luisa  " 
Qast  Thursday  for  Panama,  where  exterior 
[scenes  will  be  filmed  for  The  Ne'er-Do- 
lAVell,"  a  new  Paramount  picture  to  be  made 
Jfrom  Rex  Beach's  famous  novel.  Scenes  will 
pe  taken  in  Panama  City,  Colon  and  at  various 
ipoints  along  the  canal. 

The  party  included  Mr.  and  Mrs.  Meighan, 
Director  Alfred  E.  Green  and  wife,  Lila  Lee 
and  her  father  and  mother.  Gertrude  Aster, 
Sid  Smith,  John  Miltern,  Laurance  Wheat, 
Jules  Cowles  and  George  O'Brien.  Mr. 
Green's  technical  staff  consisted  of  Ernest 
Hallor  and  William  Miller,  cameramen  ;  Don 
O'Brien,  assistant  director;  E.  Pfitzmier,  Her- 
man Doering,  Ed  Ellis,  George  Chennell  and 
George  Hinners. 


"  Environment,"  personally  produced  and  directed  by 
Irving  Cummings,  is  a  Principal  Pictures  Corp.  produc- 
tion, starring  Alice  Lake  and  Milton  Sills. 


UNDER  the  direction  of  John  Brownell, 
who  several  months  ago  joined  the 
Film  Booking  Offices  of  America,  the 
newly -formed  Eastern  scenario  department  of 
that  company  has  already  made  several  pur- 
chases of  important  stories  which  will  be 
utilized  for  productions  at  the  R-C  studios  in 
Los  Angeles. 

Among  the  most  important  stories  which 
will  be  transferred  to  the  screen  and  released 
by  F.  B.  0.  Mr.  Brownell  announces  "  Valley 
of  the  Giants,"  a  novel  by  Robert  Wills  Richie, 
which  appeared  serially  in  the  Country  Gen- 
tleman. The  locale  is  the  redwood  forests  of 
California  and  the  story  is  described  as  one 
of  virility  and  dramatic  strength.  "  Valley 
of  the  Giants  "  will  be  produced  as  an  F.  B.  0. 
special  during  the  coming  year. 

u  Judith  of  Bohemia,"  another  recently 
acquired  F.  B.  0.  story,  is  a  present-day 
drama  laid  in  the  Bohemian  quarter  of  Lon- 
don. It  appeared  recently  as  a  novelette  in 
Munsey's  Magazine.  The  authors  are  Corelie 
Stanton  and  Heath  Hosken.  "  Jerry  Comes 
Home,"  a  three-act  play  by  Roy  Briant,  is  a 
story  of  small  town  "newspaper  life  which  will 
be  adapted  for  the  screen  by  Film  Booking 
Offices  of  America. 

A  fourth  story  recently  acquired  is  "  Born 
of  the  Cyclone,"  adapted  by  G.  Marion  Burton 
from  the  play  by  Charles  B.  Stillson  and 
Charles  Berham.  The  new  F.  B.  0.  star,  now 
known  as  Derelys  Perdue,  but  whose  profes- 
sional name  is  as  yet  undecided,  will  be  fea- 
tured in  this  production.  The  story  is  one  of 
gypsy  life,  with  the  large  part  of  the  action 
laid  in  the  Northwest. 

Mr.  Brownell  has  enlarged  the  Eastern 
branch  of  the  F.  B.  0.  scenario  department 


to  include  two  experienced  readers,  who  are 
devoting  their  entire  time  to  finding  suitable 
material  for  future  F.  B.  0.  productions. 

"The  Ingrate"  Is  Neilan's 
Next  for  Goldwyn 

Marshall  Neilan's  second  production  in  asso- 
ciation with  Goldwyn  will  be  "  The  Ingrate,'' 
written  by  Mr.  Neilan  and  adapted  to  the 
screen  by  Carey  Wilson. 

The  players  thus  far  cast  for  "  The  Ingrate  " 
are  Hobart  Bosworth  and  Claire  Windsor,  Bes- 
sie Love,  Raymond  Griffith,  George  Cooper 
and  Tom  Gallery. 

The  story  of  "  The  Ingrate  "  is  said  to  be  a 
eulogy  of  the  physician's  work  and  his  service 
to  humanity. 

James  R.  Grainger  to  Tour 
Goldwyn  Exchanges 

JAMES  R.  GRAINGER,  vice  presi- 
dent and  general  sales  manager  of 
Goldwyn  Distributing  Corporation, 
left  New  York  January  2,  for  an  extended 
tour  of  the  country,  during  which  he  will 
visit  each  of  the  twenty-seven  Goldwyn 
exchanges. 

Cities  to  be  visited  by  Mr.  Grainger  in- 
clude: Atlanta,  Ga. ;  Boston,  Mass.;  Buf- 
falo, N.  Y.;  Chicago,  111.;  Cincinnati,  O.; 
Cleveland,  O.;  Dallas,  Tex.;  Denver, 
Colo.;  Detroit,  Mich.;  Kansas  City,  Mo.; 
Los  Angeles,  Cal.;  Minneapolis,  Minn.; 
Philadelphia,  Pa.;  Pittsburgh,  Pa.;  San 
Francisco,  Cal.;  St.  Louis,  Mo.;  Seattle, 
Wash.;  Washington,  D.  C;  New  Orleans, 
La.;  Omaha,  Neb.;  Salt  Lake  City, 
Utah;  Indianapolis,  Ind.;  Milwaukee. 
Wis.;  Portland,  Ore.;  New  Haven,  Conn., 
and  Albany,  N.  Y. 


178 


Motion-  Picture  News 


Shorter  Length    Features  Desired 

News  Survey  Shows  Desirability  of 
Room  for  Short  Subjects  Says  Christie 


By  Charles  H.  Christie, 

General  Manager  Christie  Film  Company 

ONE  outstanding  observation  comes  to 
mind  in  checking  the  results  of  the 
Motion  Picture  News  Survey,  and  that 
is  the  relation  of  the  length  of  pictures  to  the 
short  subjects  presented  on  theatre  programs. 

How  can  we  reconcile  the  fact  that  more 
than  72%  of  the  theatre  managers  of  the 
United  States  indicate  a  preference  for  two 
reel  comedies,  and  at  the  same  time  the  aver- 
age number  of  reels  shown  on  the  theatre 
programs  is  only  eight? 

Tins  would  seem  to  indicate  beyond  argu- 
ment the  desirability  of  five  or  six  reel  fea- 
tures, allowing  a  place  for  the  two-reeler  and 
the  news  reel  or  other  worth-while  short  sub- 
jects. Taking  the  "  average  motion  picture 
theatre "  of  the  United  States,  it  is  found 
that  this  typical  theatre  presents  eight  reels 
as  an  entire  show.  Then  how  can  the  ex- 
hibitor take  advantage  of  his  preference  for 
a  well-rounded  bill  if  the  feature  picture  he 
runs  is  eight  reels  or  n  ore  ? 

Although  the  News  survey  did  not  definite- 
ly ask  the  question  as  to  what  length  of  fea- 
ture pictures  are  desired,  the  other  figures  seem 
to  point  clearly  to  the  need  for  shorter  fea- 
tures than  the  "  specials "  ordinarily  pre- 
sented today. 

We  and  the  other  makers  of  comedies  and 
short  subjects  are  doing  everything  in  our 
power  to  gradually  build  up  the  quality  of 
the  offerings  in  two  reels  or  less.  The  exhibi- 
tor demands  this  type  of  entertainment,  but 
he  is  in  many  cases  powerless  to  take  ad- 
vantage of  a  "  complete  bill  "  without  cutting 
a  tew  reels  out  of  his  features.  He  does  not 
like  to  do  this  because  he  realizes  that  this 
cutting  could  best  be  done  at  the  source  of 
production.  , 

Famous  Players-Lasky  Corporation,  I  be- 


lieve, is  paving  the  way  for  shorter  features, 
trimming  practically  all  of  their  program  pic- 
tures down  to  the  meat,  and  they  are  to  be 
congratulated  for  thus  making  it  easier  for  the 
exhibitor  to  run  a  complete  show  of  films. 

I  should  like  to  hear  a  definite  consensus  of 
opinion  from  exhibitors  on  this  most  important 
question.  Many  have  already  begged  for 
shorter  features,  and  I  believe  the  Motion  Pic- 
ture News  could  ascertain  more  complete- 
ly the  desires  of  theatre  men  in  this  regard. 


MacLean  to  Star  in  Adap- 
tation of  "The  Aviator" 

Douglas  MacLean  will  be  the  star  of  a 
screen  adaptation  of  James  Montgomery's 
stage  comedy,  "  The  Aviator."  This  will  be 
MacLean's  first  stellar  vehicle  to  be  released 
through  Associated  Exhibitors.  Word  has 
been  received  at  Associated  Exhibitors'  home- 
office  from  General  Manager  Bogart  of  the 
Douglas  MacLean  Productions  on  the  Coast 
that  production  work  on  the  subject  is  about 
to  start. 

"  The  Aviator  "  after  its  original  stage  pres- 
entation was  adapted  into  musical  comedy 
form  and  staged  under  the  title  "  Going  Up." 
Both  stage  versions  had  successful  careers. 
"  The  Aviator,"  following  its  opening  at  At- 
lantic City,  in  August  1910,  went  on  the  road 
and  played  for  seven  weeks  in  Chicago.  It 
opened  at  the  Astor,  New  York,  December  8th, 
1910. 

"  Going  Up  "  made  its  debut  at  the  Liberty, 
New  York,  December  25th,  1917,  continuing 
there  for  the  season  of  1917-18.  It  also  was 
given  a  year's  run  in  London.  Frank  Craven 
played  in  the  lead  role  of  Robert  Street  in 
the  original  company  presenting  "  Going  Up." 
This  part  Douglas  MacLean  will  enact  in  the 
screen  version. 


Amusing  scenes  from  the  Johnny  Jones  two  reel  comedy 
"  Stung,"  which  Pathe  releases  on  January  14. 

Cast  Is  Completed  for 
"Backbone" 

Edith  Roberts  and  Alfred  Lunt  head  the 
"  Backbone  "  cast  of  Distinctive  Pictures  Cor- 
poration. They  play  Yvonne  and  John 
Thorne.  The  redoubtable  Colonel  Tip  has 
been  given  to  Major  James  Doyle.  William 
B.  Mack,  as  Bracken,  and  Frank  Evans,  as 
Doc  Roper,  are  the  trouble-makers  of  the 
story.  The  role  of  Yvonne's  grandfather, 
Andre,  is  taken  by  L.  E.  LaCroix,  Charles 
Fang  is  Ken,  the  Chinaman ;  Frank  Hagney 
is  the  Indian,  and  Marion  Abbott,  of  "  Tol'abie 
David  "  fame,  takes  the  part  of  the  faithful 
Mrs.  Whidden. 

In  the  French  episode  of  "  Backbone," 
George  MacQuarrie  is  the  Constable  of 
France,  William  Walcott  is  Robert,  the  girl's 
father.  J.  W.  Johnson  is  the  Captain  of  the 
Guard,  Hugh  Huntley  is  the  King,  and 
Adolph  Miller  is  the  jailer. 


Scenes  from  the  First  National  attraction  "  A  Man  of  Action." 


United  Artists'  Executive 
Sails  for  Orient 

H.  Wayne  Pierson,  assistant  general  man- 
ager of  the  foreign  department,  United  Artists 
Corporation,  will  sail  from  Seattle  on  board  the 
steamship  President  Jackson,  January  14th, 
for  the  Orient  on  a  tour  of  inspection  of  the 
foreign  offices.  His  first  stop  will  be  at  Tokio. 
His  itinerary  will  include  Russia,  Japan, 
China,  the  Straits  Settlements,  Philippine 
Island,  India,  South  Africa,  Egypt  and  Aus- 
tralia. 

The  foreign  business  of  United  Artists  Cor- 
poration is  said  to  have  developed  so  rapidly 
that  additional  facilities  for  distribution  of 
the  product  must  be  devised  and  Mr.  Pierson 
will  arrange  with  Far  East  representatives  of 
the  organization  for  new  subordinate  offices 
mill  the  extension  of  the  sales  force. 


y an  n  ary    13,  1923 


179 


Lichtman  Representatives 
to  Aid  Exhibitors 

AS  part  of  a  special  service  to  ex- 
hibitors, Al  Lichtman  is  develop- 
ing a  special  sales  force  which  will 
spend  most  of  its  time  in  the  field,  ex- 
cept for  conferences  at  the  home  office 
from  time  to  time. 

Already  five  experienced  film  men  have 
been  taken  on  with  a  prospect  of  in- 
creasing that  number  as  the  need  devel- 
ops. They  are  Leon  D.  Netter,  Edward 
Grossman,  Foster  Moore,  Joseph  Klein 
and  V.  P.  Whitaker,  all  of  them  for  many 
years  connected  with  companies  in  the 
sales  end  of  the  business. 

It  is  Lichtman's  intention  to  send  his 
special  representatives  all  over  the  coun- 
try where  they  may  be  needed  in  a  spe- 
cial capacity.  At  the  moment,  Netter  is 
in  the  Blank  territory;  Grossman  in  the 
Skouras  territory;  Moore  in  the  Fried- 
man territory;  Klein  in  the  Charnas  ter- 
ritory while  Whitaker's  first  stop  will  be 
Washington.  Later  he  will  go  to  At- 
lanta  and  New  Orleans.  

Two  Arrow  Productions 
Are  Completed 

Announcement  is  made  by  Arrow  Film 
Corporation  this  week  of  the  completion  of 
the  production  work  on  two  of  the  Arrow- 
plays  De  Luxe  specials  to  be  released  in  the 
near  future. 

The  two  productions  are  the  Blazed  Trail 
production,  "  Lost  in  a  Big  City,"  from  the 
scenario  by  L.  Case  Kussell,  starring  John 
Lowell,  and  t he  Martin  J.  Heyl  production  of 
Hal  Reid's  old  stage  play,  "  The  Little  Red 
Schoolhouse,  or  in  Convict  Stripes."  All  the 
actual  shooting  of  the  productions  has  been 
completed,  and  both  pictures  are  now  in 
process  of  editing  and  titling,  and  it  is  ex- 
pected that  they  will  be  ready  for  screening 
within  the  next  few  weeks. 

These  are  the  second  two  of  the  first 
sequence  of  eight  Arrowplays  De  Luxe  re- 
cently announced.  Others  in  this  group  are 
the  Burton  King  production,  "  The  Streets 
of  New  York,"  "Man  and  Wife,"  "None  So 
Blind"  (formerly  "  Shylock  of  Wall 
Street"),  "The  Broken  Violin,"  "Night  Life 
in  Hollywood  "  and  "  Jacqueline  of  the  Blaz- 
ing North." 

Goodman  Is  Editing  Latest 
Special  for  Equity 

Daniel  Carson  Goodman,  author  and  pro- 
ducer of  "  Has  the  World  Gone  Mad?"  which 
will  be  released  by  Equity  Pictures  on  the 
independent  market,  is  now  cutting  and  edit- 
ing this  production.  Actual  filming  was 
complete  last  week  under  the  direction  of 
J.  Searle  Dawley.  Mr.  Goodman  expects  to 
complete  this  work  within  a  few  weeks'  time 
and  have  this  latest  production  available  to 
state  right  buvers  at  an  early  date. 


"One  Stolen  Night,"  includes  the  above  scenes  laid  in  the  Orient  and  is  a  Vitagraph  production,  starring 

Alice  Calhoun. 

Carewe  Decries  False  Advertising 


"A 


Declares  Famous  Plays  and  Books  Do 
Not    Necessarily   Make    Great  Pictures 


Scene  from  Will  Rogers'  three  reel  sympathetic  screen 
drama  called  "  Fruits  of  Faith,"  Pathe. 


DVERTISING  value  may  be  an 
important  factor  in  the  screen 
adaptation  of  play.s  and  books  that 
have  been  a  success,  but  unless  the  pictures 
themselves  carry  a  good  story  the  result  will 
be  unsatisfactory  from  both  an  entertainment 
and  a  financial  standpoint."  So  declares 
Director  Edwin  Carewe. 

Continuing,  Mr.  Carewe  says: 
"  To  draw  any  other  conclusion  is  to  argue 
that  the  motion  picture-going  public  is  too 
ignorant  to  tell  whether  a  story  is  good  or 
not.  Any  opinion  that  the  public  can  be 
i'ooled  on  this  point  is  a  fallacy  that  has  been 
exposed  too  often.  It  doesn't  require  a  Lin- 
coln to  prove  that. 

"  Notable  plays  and  books  have  been  and 
are  being  adapted  to  the  screen  with  general 
satisfaction,  but  the  mere  fact  that  the  motion 
picture  rights  of  a  book  or  play  are  being 
held  at  from  $50,000  to  $100,000  is  not  a 
token  of  success  in  film  form.  If  the  screen 
story  is  there  the  price  may  be  justified.  If 
it  is  not  there  any  price  is  too  high. 

"  It  is  because  of  story  misfits  that  have 
found  their  way  to  the  screen  that  the  writer 
of  original  scenarios  is  coming  into  his  own. 
Exorbitant  and  fictitious  values  placed  upon 
the  motion  picture  rights  of  spoken  or  printed 
successes,  many  of  which  are  not  adaptable 
to  screen  requirements,  have  given  him  his 
opportunity. 

"  Personally  I  look  for  the  development  of 
a  new  school  of  writers  whose  study  will  con- 
centrate upon  the  needs  of  building  up  story 
value  to  be  absorbed  by  the  eye  rather  than 
the  ear.  I  lock  for  this  school  to  progress  in 
accordance  with  its  ability  to  take  advantage 
of  its  opportunities  and,  reversely,  by  the 
degree  in  which  the  holders  of  the  rights  to 


plays  ami  books  insist  upon  arbitrary  and 
artificial  values  that  are  based  upon  advertis- 
ing possibilities  rather  than  upon  the  screen 
merit  of  the  work. 

"  Plays  that  have  been  a  success  because  of 
sparkling  dialogue  or  brilliant  repartee  are 
automatically  unfitted  for  visual  interpreta- 
tion; but  it  is  surprising  how  many  of  these 
have  found  their  way  into  filmdoni. 

"  Reversely,  'The  Miracle  Man'  was  not  an 
outstanding  success  as  either  a  play  or  book; 
but  as  a  picture  it  was  recognized  as  one  of 
the  finest  productions  of  the  day.  Heart 
interest,  aroused  by  faith  in  God  and  faith  in 
fellowmen,  was  the  theme  that  made  it  a 
picture  of  absorbing  interest.  This  theme, 
with  its  hundreds  of  tangents,  has  been  the 
underlying  motive  for  a  majority  of  big 
screen  successes. 

"  This  one  example  illustrates  the  point 
that  stories  must  be  judged  on  their  possi- 
bilities for  screen  production,  rather  than  be- 
cause of  any  illustrious  stage  or  book  spon- 
sorship, if  we  are  to  play  fair  with  exiiibitors 
and  the  public.  We  cannot  clog  either  with 
useless  expense  for  fictitious  items.  The  story 
is  the  thing. 

"  I  have  been  trying  to  work  along  these 
lines  during  the  past  year  in  the  production 
of  'I  Am  the  Law'  and  a  more  recent  picture 
tentatively  titled  'Mighty  Lak'  a  Rose,'  the 
last  named  by  Curtis  Benton.  Neither  of 
these  has  had  the  support  of  a  Broadway 
producer  or  of  a  publishing  house. 

"  Both  were  produced  because,  in  my  opin-, 
ion,  they  were  real  screen  stories. 

"  That,  I  am  positive,  will  be  the  test  for 
the  future  selection  of  screen  material, 
whether  it  be  an  original  or  the  best  stage 
play  or  book  of  the  year. 


180 


Motion    Picture  News 


Bern  Joins  Universal  as 
Scenario  Editor 

Paul  Bern,  formerly  scenario  editor  of  the 
Goldwyn  studios,  and  before  that  associated 
■with  every  branch  of  the  motion  picture  in- 
dustry and  with  principal  activities  of  the 
stage,  has  been  engaged  at  Universal  City  as 
an  associate  scenario  editor.  He  will  super- 
vise scenario  writing  of  a  unit  in  the  depart- 
ment of  expert  screen  writers  of  which 
Raymond  D.  Sehrock  is  the  editor. 

"  Mr.  Bern's  well-known  tendency  toward 
novelty  in  story  ideas  and  his  lack  of  restraint 
by  old-fashioned  technique  makes  him  a 
valuable  acquisition  to  the  staff,"  said  Irving 
G.  Thalberg,  director  general  at  Universal 
City,  in  announcing  the  engagement  of  the  new 
associate  editor.  "  Ultra  conservatism  is  not 
desirable  in  the  production  of  good  pictures 
today." 

As  ar.  actor,  stage  manager  and  producer, 
Bern  studied  the  theatrical  field  before  he 
entered  pictures.  In  the  film  industry  he 
sought  experience  as  an  exchange  manager, 
laboratory  superintendent,  publicity  writer, 
independent  scenario  writer  and  director  be- 
fore he  became  a  scenario  editor. 


Delmonte,  St.  Louis,  Books 
17  Goldwyn  Releases 

Goldwyn  Distributing  Corporation  an- 
nounces the  closing  of  a  deal  with  the  Del- 
monte theatre,  St.  Louis,  Mo.,  seating  3,000, 
whereby  all  of  the  seventeen  remaining 
Goldwyn  pictures  for  the  season  have  been 
purchased  for  that  house.  They  will  be  played 
within  a  period  of  twenty-one  weeks  starting 
with  "  Hungry  Hearts,"  the  week  of  Decem- 
ber 31. 


Support  Named  for  Dana  in 
<FHer  Fatal  Millions" 

Metro  Pictures  Corporation  announces  the 
following  supporting  cast  for  Viola  Dana's 
new  vehicle,  "  Her  Fatal  Millions,"  by  William 
Dudley  Pelley :  Huntly  Gordon,  Allen  Forrest, 
Peggy  Brown,  Edward  Connelly,  Kate  Price 
and  Joy  Winthrop. 

"  Her  Fatal  Millions "  is  being  staged  by 
William  Beaudine.  Arthur  Statter  made  the 
adaptation.  The  photographer  is  John  Arnold. 


Warner  Announces  Twelve 
Production  Titles 

AN  announcement  of  significance  to 
the  independent  field  was  made 
this  week  by  Harry  M.  Warner,  of 
Warner  Brothers,  who  revealed  the 
names  of  twelve  of  the  eighteen  popular 
novels  and  stage  plays  scheduled  for 
production  next  season. 

The  twelve  novels  and  stage  plays  in- 
clude Sinclair  Lewis'  "Babbitt;"  Grace  H. 
Flandrau's  novel,  "  Being  Respectable ;" 
Clyde  Fitch's  famous  stage  play,  "Beau 
Brummell;"  Charles  Dickens'  master- 
piece, "David  Copperfield;  a  story  by 
Elinor  Glyn,  called  "  How  to  Educate  a 
Wife;"  "Lovers'  Lane,"  by  Clyde  Fitch; 
"Shadowed  Lives,"  by  Justin  Adams; 
"The  Age  of  Innocence,"  a  novel  by 
Edith  Wharton,  "Broadway  After  Dark;" 
the  well  known  melodrama  by  Owen 
Davis,  "  George  Washington,  Jr."  and 
"  Little  Johnny  Jones,"  both  George  M. 
Cohan  stage  productions,  and  "  Cor- 
nered," the  Broadway  success  of  last  sea- 
son with  Madge  Kennedy,  written  by 
Dodson  Mitchell  and  Zelda  Sears. 


Estelle  Taylor  and  John  Gilbert  in  "A  California 
Romance,"  directed  by  Jerome  Storm  for  William  Fox 


Hyatt  Daab  Made  F.  B.  O. 
Coast  Studio  Publicist 

Hyatt  Daab,  for  three  years  connected  with 
the  advertising  and  publicity  department  of 
the  Film  Booking  Offices  of  America,  for- 
merly Robertson-Cole,  left  December  30th  for 
Los  Angeles,  where  he  will  be  in  charge  of 
the  R-C  studio  publicity  department. 

Previous  to  joining  F.  B.  O.,  which  at  that 
time  was  Robertson-Cole,  he  was  for  six  years 
chief  sporting  writer  on  the  Evening  Tele- 
gram, conducting  a  column  under  his  own 
name.  His  departure  from  the  home  office 
was  marked  by  an  impromptu  farewell  party, 
during  which  the  new  studio  publicity  direc- 
tor was  presented  with  a  brief-case  by  his 
associates  in  the  advertising  department. 

Ben  H.  Grimm,  who  has  been  connected 
with  F.  B.  O.  for  the  past  three  months,  will 
occupy  the  position  left  vacant  by  Mr.  Daab 
in  the  advertising  and  publicity  department. 


Pola  Negri  to  Star  in  New 
Version  of  "The  Cheat" 

Pola  Negri  is  to  be  starred  in  a  new 
Paramount  production  of  "  The  Cheat," 
which  will  be  directed  by  George  Fitz- 
maurice.  Jack  Holt  will  be  featured  with  the 
star,  and  Charles  de  Roche  will  head  the  sup- 
porting cast.  The  picture  will  be  started  at 
the  Lasky  studio  about  January  22. 

"  The  Cheat,"  written  by  Elector  Turnbull, 
was  produced  originally  nearly  eight  years 
ago  by  Cecil  B.  DeMille.  Some  time  after- 
ward it  was  produced  upon  the  stage  by  Wil- 
liam A.  Brady,  with  Mary  Nash  and  Jose 
Ruben  in  the  leading  roles,  the  stage  version 
being  written  by  Willard  Mack.  Two  years 
ago  Mr.  Turnbull's  story  was.  produced  in 
grand  opera  at  the  Opera  Comique  in  Paris 
as  the  posthumous  work  of  Camille  Erlanger — 
the  first  and  only  screen  story  ever  to  be  pro- 
duced in  grand  opera. 

Ouida  Bergere  is  adapting  the  Turnbull 
photodrama.  It  is  being  entirely  rewritten 
and  modernized.  Mr.  de  Roche  will  be  seen 
in  the  heavy  role,  which,  in  the  original  ver- 
sion, was  played  by  Sessue  Hayakawa.  The 
part  has  been  altered  to  a  Latin  type  for  Mr. 
de  Roche. 


Cast  Named  for  "You 
Can't  Fool  Your  Wife" 

George  Melford  has  completed  the  selection 
of  the  cast  for  his  newest  production,  "  You 
Can't  Fool  Your  Wife,"  a  modern  story  writ- 
ten for  the  screen  by  Waldemar  Young,  which 
will  be  started  soon  at  the  Paramount  Long 
Island  studio.  The  principal  roles  will  be  in 
the  hands  of  Leatrice  Joy,  Nita  Naldi,  Lewis 
Stone,  Pauline  Garon,  Rose  Tapley  and  Wil- 
liam Burress. 


Replica  of  Mayflower 
Is  Christened 

The  Mayflower,  built  by  the  craftsmen  of 
the  Charles  Ray  Productions  Studio,  an  exact 
replica  of  the  boat  that  carried  the  Puritans 
to  America  in  1620,  was  christened  at  the  Ray 
studio  on  Thursday  afternoon  at  2  o'clock  by 
Priscilla  Alden  Evans,  a  direct  descendant  of 
John  Alden  and  Priscilla  Mullens. 

The  christening  was  in  the  presence  of  more 
than  two  hundred,  many  of  whom  were  de- 
scendants of  Mayflower  passengers,  members 
of  the  Alden  Kindred  of  America,  Sons  of 
the  Revolution  and  Daughters  of  the  Revo- 
lution. 

Preceding  the  christening  Mayor  George 
Cryer  made  a  short  talk  and  introduced 
Charles  Ray,  Mrs.  Ray,  Frederick  Sullivan, 
his  director;  Richard  Willis,  who  has  been 
Ray's  business  associate  for  the  past  seven 
years ;  Albert  A.  Kidder,  Jr.,  production  man- 
ager; Enid  Bennett,  who  will  play  the  role 
of  Priscilla,  and  other  members  of  the  cast 
now  selected,  together  with  many  motion  pic- 
ture celebrities  who  were  present. 


Universal  Starts  Work  on 
"His  Good  Name" 

"  His  Good  Name  "  is  the  title  of  one  of  the 
new  all-star  productions  being  initiated  at 
Universal  City.  William  Slavers  McNutt 
wrote  the  story  and  Collier's  published  it  re- 
cently. "  His  Good  Name "  is  in  the  hands 
of  Director  Harry  A.  Pollard. 

A  cast  of  unusual  promise  is  indicated  in 
the  first  selections,  which  include  Rockcliffe 
Fellowes,  Fritzi  Ridgeway,  Hayden  Steven- 
son, Buddy  Messenger  and  Frederick  Stanton. 
As  the  title  indicates,  "  His  Good  Name  "  is  a 
story  of  honor  and  the  valuation  placed  upon 
it  by  a  man. 


Schulberg  Engages  Colleen 
Moore  for  Lead  Role 

B.  P.  Schulberg,  president  of  Preferred 
Pictures,  this  week  signed  Colleen  Moore  to 
play  one  of  the  featured  roles  in  "  April 
Showers."  This  will  be  made  as  a  Tom  For- 
nian  Production,  and  will  be  placed  in  pro- 
duction as  soon  as  Forman  completes  "  The 
Girl  Who  Came  Back."  Kenneth  Harlan, 
who  was  recently  placed  under  contract  by 
Schulberg,  will  play  opposite  Miss  Moore. 


Burr  Price  Selected  as  Pub- 
licity Chief 

ARTHUR  S.  FRIEND,  president  of 
Distinctive  Pictures  Corporation, 
announces  the  appointment  of  Burr 
Price  as  Director  of  Advertising  and 
Publicity.  Mr.  Price  is  best  known  for 
his  work  as  liaison  press  officer  for  the 
Belgian  royal  party,  when  King  Albert 
toured  the  United  States  in  October  and 
November,  1918.  His  selection  for  this 
position  came  as  the  result  of  his  services 
as  Director  of  the  Press  Bureau  of  the 
Belgian  Ministry  of  Economic  Affairs  in 
Brussels. 

Mr.  Price  is  also  well  known  as  the  war- 
time editor  of  the  European  edition  of 
the  New  York  Herald,  as  correspondent 
at  the  American  front  for  the  New  York 
edition  and  as  the  correspondent  for  both 
papers  at  the  Paris  Peace  Conference. 
He  ended  a  ten-year  service  with  the 
Herald  to  go  to  Belgium.  


January    13,  1923 


181 


/.     C.     JESSEN'S    PRODUCTION     NOTES     BY  WIRE 

Studio  and  Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE    0~N    THE  LOT 


With  Paramount  Units 

Jesse  L.  Lasky  announces  that 
"  The  Cheat,"  originally  made  by 
DeMille,  is  to  be  remade  by  George 
Fitzmaurice,  starring  Pola  Negri, 
with  Jack  Holt  and  Charles  .de 
Roche  in  the  supporting  cast.  Pro- 
duction will  start  on  the  22d.  Fitz- 
maurice is  now  making  the  Vene- 
tian scenes  for  "Bella  Donna." 

Walter  Hiers  will  leave  Saturday 
for  Syracuse,  N.  Y.,  after  complet- 
ing "  Mr.  Billings  Spends  His 
Dime."  There,  on  the  12th,  he  will 
be  married  to  Adah  McWilliams, 
former  Los  Angeles  girl  and  daugh- 
ter of  Charles  McWilliams,  general 
manager  of  the  Nettleton  shoe 
stores  throughout  the  country. 
They  will  honeymoon  in  New  York 
the  13th,  14th  and  15th,  returning 
to  the  coast  by  way  of  the  South. 

In  production  are  :  "  Grumpy," 
William  de  Mille ;  "  Prodigal 
Daughters,"  Gloria  Swanson-Sam 
W  ood ;  "  Trail  of  the  Lonesome 
Pine,"  Mary  Miles  Minter-Charlcs 
Maigne. 

A  Tartar  village  has  been  built 
at  the  Lasky  ranch  for  "  The  Law 
of  the  Lawless,"  starring  Dorothy 
Dalton  under  the  direction  of  Vic- 
tor Fleming. 

Joseph  Henaberry  has  completed 
"  The  Tiger's  Claw,"  starring  Jack 
Holt. 

Henry  Kolker,  who  has  been  in 
Canada  for  a  week  selecting  loca- 
tions for  Alice  Brady's  next  Para- 
mount picture  "  The  Snow  Bride," 
which  he  will  direct,  has  returned 
to  the  Paramount  Eastern  studios. 
Several  interior  scenes  will  be  made 
first  and  then  the  company  will 
travel  to  the  snowy  mountains  of 
Canada  for  the  exteriors.  The 
story  is  an  original  for  the  screen 
by  Sonya  Levien  and  Julie  Heme. 

On  the  Goldwyn  Lot 

King  Vidor  has  been  placed  un- 
der a  long-term  contract  to  direct 
special  productions.  The  first  is 
now  being  selected. 

Marshall  Neilan  will  next  film  an 
original  story  by  himself,  titled 
"  The  Ingrate,"  continuity  by  Carey 
Wilson.  Hobart  Bosworth,  Claire 
Windsor,  Raymond  Griffith,  Bessie 
Love,  Tom  Gallery  and  George 
Cooper  are  in  the  Neilan  cast. 

Roy  Klaffki,  for  three  years  su- 
perintendent of  photography  at 
Metro,  has  signed  a  contract  for 
a  similar  position  at  Goldwyn. 

Hugo  Ballin  has  completed  work 
on  "  Vanity  Fair "  and  the  picture 
starring  Mabel  Ballin  is  now  in  the 
process  of  editing  and  titling. 

June  Mathis,  editorial  director, 
is  completing  work  on  the  continuity 
for  "  Ben  Hur.'' 

Eric  von  Stroheim  is  still  in  San 
Francisco  preparing  the  continuity 


for  his  first  Goldwyn  production,  a 
screen  version  of  Frank  Norris' 
"  McTeague." 

Christie  Comedy  Bits 

Al  Christie  and  troupe  have  re- 
turned from  Honolulu,  where  they 
filmed  "  A  Hula  Honeymoon,"  the 
first  of  a  series  featuring  Henry 
Murdock.  Babe  London,  heavy- 
weight girl,  and  Earl  Rodney  are 
principals  in  this  comedy. 

The  Neal  Burns  comedy  titled 
"Be  Yourself,"  laid  in  a  shirtwaist 
factory,  has  been  finished. 

Scott  Sidney  is  directing  Dorothy 
Devorr  in  "  Babies  Welcome." 

East  and  West  with  Fox 

Jerome  Storm  is  casting  "  Red 
Darkness,"  starring  John  Gilbert. 

Stories  are  being  selected  for  Wil- 
liam Russell,  Dustin  Farnum  and 
William  Farnum. 

In  production  are  :  "  The  Eleventh 
Hour,"  all-star,  direction  of  Ber- 
1  srd  Durning;  "Modern  Monte 
Cristo,"  Tom  Mix,  Joseph  Franz  di- 
recting. 

Century  Cut-Backs' 

"  Too  Many  Lovers,''  Baby 
Peggy's  current  Century  comedy, 
has  been  completed  by  Director 
Herman  C.  Raymaker.  This  is  the 
comedy  in  which  all  of  the  boys 
used  by  Neilan  for  his  "  Penrod  " 
play  a  prominent  part. 

R-C  Production  Notes 

Additions  tp  Ethel  Clayton's 
"  The  Greater  Glory  "  include  Car- 
rie Clark  Ward,  Clarissa  Selwyn, 
Fred  Esmelton  and  Albert  Lee. 
Direction  is  by  James  W.  Home 
and  Malcolm  McGregor  is  the  male 
lead.    It  is  being  finished  this  week. 

Harry  Carey's  next  will  be  "A 
Man  of  the  Desert,"  for  which 
continuity  is  now  being  prepared. 

The  DeHavens  next  will  be  "  No 
Trespassing,"  by  Monte  Brice  and 
George  Bartlett. 

The  next  of  the  Fighting  Blood 
series  will  be  "  The  Call  of  the 
Wild,"  Mai  St.  Clair  directing; 
principals,  George  O'Hara,  Clara 
Horton  and  boxers. 

At  Universal  City 

The  cast  for  "  Trimmed  in  Scar- 
let," the  William  Hurlburt  play,  in- 
cludes Kathlyn  Williams,  David 
Torrance,  Lucille  Ricksen,  Roy 
Stewart,  Phillips  Smalley  and 
Robert  Agnew.  Direction  will  be 
by  Jack  Conway. 

Henry  Lehrman  has  been  engaged 
to  direct  Hoot  Gibson  in  The 
Poor  Worm,"  now  being  cast. 

Robert  Hill  has  made  the  last 
scenes  for  "  Around  the  World " 


serial   starring  William  Desmond. 

In  production  are  :  "  The  Chicken 
that  Came  Home  to  Roost,"  Gladys 
Walton-King  Baggot ;  Nobody's 
Bride,"  Herbert  Rawlinson;  "Drift- 
ing," Priscilla  Dean-Tod  Brown- 
ing; "Jewell,"  Lois  Weber;  "The 
Abysmal  Brute,"  Hobart  Henley; 
"  His  Good  Name,"  Harry  Pollard. 

Stuart  Paton  is  making  the  last 
scenes  for  "  Felix  Bavu  "  this  week. 

Norman  Kerry  has  been  placed 
under  a  five  year  contract. 

Paul  Bern,  former  editor  at 
Goldwyn,  has  been  engaged  as 
associate  scenario  editor.  Raymond 
L.  Schrock  continues  as  editor. 

With  Roach  Comedians 

Hal  Roach  is  in  New  York  con- 
cluding negotiations  with  Will 
Rogers  to  make  a  series  of  comedies 
for  Pathe. 

The  next  Harold  Lloyd  subject 
w  ill  be  laid  in  South  America  and  a 
mammouth  street  set  is  now  being 
built.  Fred  Newmeyer  and  Sam 
Taylor  will  direct.  Jobyna  Ralston, 
the  leading  woman,  is  17  years  of 
age  and  has  been  seen  in  a  number 
of  Paul  Parrott  comedies. 

The  Paul  1  Parrott  company 
directed  by  J.  A.  Howe  is  in  Big 
Bear  Valley  making  a  snow  comedy. 

Snub  Pollard  is  working  in  four 
comedies  at  one  time  under  the 
direction  of  Charles  Parrott  and 
Hugh  Fay.  Delays  by  weather 
made  it  impossible  to  finish  subjects 
when  started,  which  is  the  cause  of 
the  mixup. 

The  Bob  McGowan  kid  comedy- 
title  "  The  Big  Show "  is  finished 
and  has  been  previewed  at  the 
Venice  theatre  this  week. 

Harley  M.  Walker  has  been  as- 
signed to  titling  the  Cannibal  Island 
feature  now  being  completed  by 
Roach. 

Roach's  "  Call  of  the  Wild  "  com- 
pany under  the  direction  of  Fred 
Jackman  is  still  at  work  in  Yellow- 
stone National  Park. 

Here  and  There 

Maurice  Tourneur  is  finishing 
"  The  Isle  of  Dead  Ships "  this 
week.  His  next  will  be  "  The 
Lullaby,"  an  original  by  Lillian 
Ducey,  for  which  the  continuity  is 
being  written  by  Will  M.  Ritchey. 

Edwin  Carewe  has  taken  space  at 
the  United  Studios  and  is  casting 
for  "Girl  of  the  Golden  West." 

Sacramento  Picture  corporation 
is  beginning  "  Married  Folks," 
under  the  direction  of  Lambert 
Hillyer.  with  an  all-star  cast  headed 
by  Mildred  Davis,  former  leading 
woman  for  Harold  Lloyd. 

Halperin  Productions  are  begin- 
ning Tea  With  a  Kick,"  an  all- 
star  subject,  on  the  14th. 

B.  P.  Fineman  Productions  have 
taken  space  at  the  Fine  Arts  studios 
and  will  begin  work  within  two 
weeks. 


Clifton  Eliot  Productions,  Charles 
Seeling  Productions  and  Double- 
day  Productions  will  begin  work 
at  the  Fine  Arts  studios  within 
two  weeks. 

Gaston  Glass  has  been  placed 
under  a  three  year  contract  by  B. 
P.  Schulberg. 

Victor  Schertzinger  has  com- 
pleted "  Refuse,"  starring  Kather- 
ine  MacDonald. 

A(  print  of  Gasnier's  "Poor 
Men's  Wives  "  was  shipped  to  New 
York  on  Wednesday. 

Tom  Forman  will  finish  "The 
Girl  Who  Came  Back"  this  week. 

Gasnier  is  leaving  for  New  York 
on  a  business  trip. 

Jess  Robbins  will  commence  his 
fourth  Vitagraph  subject  on  the 
14th. 

Johnny  Hines  has  finished 
"  Luck  "  for  C.  C.  Burr.  This  is  his 
third  starring  vehicle  for  Mastodon. 
"  Luck "  is  now  being  titled  and 
edited. 

The  Anchor  Film  Distributors, 
Inc.,  with  headquarters  in  Holly- 
wood has  added  two  features  to  its 
iist  of  releases.  These  films  will  be 
known  as  "  Gold  Seal  "  productions. 
"  The  Wheel  of  Fortune,"  starring 
Grace  Darmond,  is  the  title  of  one, 
while  Hobart  Bosworth  in  "  The 
Law  of  the  Sea,"  is  the  other.  Clar- 
ence Barger,  former  Goldwyn  direc- 
tor, wrote  the  continuity  for  "  The 
Law  of  the  Sea." 

Miss  Mary  Alden  completed  work 
the  week  before  last  on  the  Daniel 
Carson  Goodman  production  "  Has 
the  World  Gone  Mad?"  and  began 
work  Monday  on  Burton  King's 
new  picture  at  his  studio  on  the 
Jersey  shore  opposite  96th  Street. 

Miss  Betty  Blythe  is  now  at  work 
on  her  third  Whitman  Bennett  star- 
ring vehicle,  "  The  Garden  of  De- 
sire." 

Frank  Ormstrom  has  been  signed 
as  art  director  for  Norma  Tal- 
madge,  in  *  Within  the  Law "  and 
for  Constance  Talmadge  in 
"  Madame  Pompadour,"  both  First 
National  releases. 


Around  Metro  Studios 

Sawyer-Lubin  has  completed 
"  Your  Friend  and  Mine." 

Louis  Burston  has  engaged  Row- 
land V.  Lee  to  direct  his  next  sub- 
ject for  Metro,  titled  "Desire."  The 
partial  cast  includes  John  Bowers, 
Marguerite  de  la  Motte,  David 
Butler,  Estelle  Taylor  and  Lucille 
Hutton. 

In  production  are:  "Her  Fatal 
Millions,"  Viola  Dana ;  "  The  Two 
Twins,"  Bull  Montana. 

Rex  Ingram  arrives  on  the  coast 
next  week. 

Catherine  Bennett,  Enid  Bennett's 
sister,  has  been  engaged  for  an  im- 
portant feminine  role  in  "  When 
Knights  Were  Cold." 


182 


Motion    Picture  News 


N  E  W  S  Y    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H .   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE. 


With  the  Exchanges 

MANAGER  I.  MAYNARD 
SCHWARTZ,  of  Educational, 
was  proud  over  the  showing  being 
made  by  Educational  comedies  this 
week,  as  they  were  appearing  in 
every  large  theatre  in  Chicago.  The 
Chicago  theatre  had  "  Blazes "  on 
its  program  and  other  de  luxe 
houses  were  showing  "  Choose  Your 
Weapons." 


the  holidays.  Roy  likes  Kansas  City 
but  Chicago  still  looks,  very  good 
to  him. 


Jack  Barry  has  been  appointed 
sales  manager  of  American  Re- 
leasings  Chicago  exchange,  succeed- 
ing Charles  Cassanave,  who  re- 
centlv  resigned. 


Manager  C.  E.  Bond,  of  First 
National,  who  has  been  indisposed 
for  some  days,  was  back  at  his 
desk  and  opened  up  the  new  year 
with  his  usual  pep  and  efficiency. 
Mr.  Bond,  by  the  way,  has  made  a 
splendid  record  since  he  has  taken 
over  the  management  of  the  ex- 
change, and  is  determined  to  make 
1923  even  a  bigger  year  for  First 
National  than  1922.  Country  Sales 
Manager  Brumberg  started  his 
salesmen  out  in  the  territory  again 
this  week  after  having  them  all  in 
for  the  period  between  Christmas 
and  New  Years,  during  which  time 
they  had  an  opportunity  to  visit 
with  their  families  and  also  absorb 
new  sales  ideas  and  pep. 


Ralph  Kiessling,  special  represen- 
tative of  De  Mille,  is  in  the  City 
doing  some  preliminary  exploitation 
work  for  "  Adam's  Rib,"  the  Para- 
mount feature,  which  is  billed  for 
earlv  release. 


I.  Ettelson  has  returned  to 
Chicago  from  Washington,  D.  C, 
where  he  has  been  located  for  the 
last  five  months,  to  become  country 
sales  manager  of  F.  B.  O.  Mr. 
Ettelson  has  a  very  wide  circle  of 
friends,  who  will  be  glad  to  know 
that  he  is  again  located  in  the 
Windy  City. 


Clyde  Eckhardt,  of  Fox  Film 
Corporation,  was  in  Chicago  this 
week  for  a  conference  with  Ex- 
change Managers  Meyers,  of 
Chicago,  Edwards  of  Kansas  City 
and  Tarbell  of  Minneapolis.  Plans 
for  putting  the  big  new  Fox  specials 
on  the  market  were  taken  up  at  the 
meeting. 


L.  V.  Keitnaur  has  reported  to 
Manager  Meyers  of  Fox  Film  Cor- 
poration for  assignment  to  work 
and  will  cover  the  Southern  Wis- 
consin territory.  Mr.  Keitnaur 
has  been  connected  with  the  Fox 
organization  at  Oklahoma  City  for 
the  past  three  years. 


Roy  Alexander,  now  manager  of 
Universal's  Kansas  City  exchange, 
was  back  in  the  old  home  town  for 


Cleve  Adams,  personal  represen- 
tative of  A.  A.  Schmidt,  was 
another  Christmas  visitor  and  left 
for  the  Southwest  on  New  Year's 
day. 

F.  L.  McNamee,  who  has  been 
manager  of  Universal's  Salt  Lake 
exchange  for  some  time  past,  is 
coming  back  east  and  his  new 
assignment  will  be  announced 
within  a  few  days.  He  is  succeeded 
by  Robert  Epperson. 


Alice  Lake  and  Milton  Sills,  and 
"  The  World's  A  Stage,"  an  Elinor 
Glvn  story,  starring  Dorothy 
Phillips. 


William  Schwartz,  of  Educational 
Films,  has  become  engaged  to  Miss 
Bessie  Farroll,  a  charming  Chicago 
girl,  and  expects  to  become  a  bene- 
dict at  an  early  date.  Brother 
I.  Maynard  Schwartz,  is  still  a 
matrimonial  eligible,  although  his 
friends  are  urging  him  to  follow 
his  brother's  example  and  plan  a 
matrimonial  caieer  which  he  has 
been  side-stepping  these  many 
vears. 


C.  C.  Pettijohn,  counsel  for  the 
Hays  organization,  was  in  Chicago 
last  week,  and  while  here,  addressed 
the  meeting  of  the  Film  Board  of 
Trade.  While  Mr.  Pettijohn  did 
not  disclose  the  matters  taken  up 
at  the  meeting,  he  complimented 
President  Edwin  Silverman  and 
the  Chicago  exchange  managers  on 
the  good  work  done  by  their  organ- 
ization during  the  past  year,  and  the 
harmonious  relations  maintained 
with  exhibitors.  He  was  particu- 
larly pleased  over  the  work  of  the 
Board  of  Arbitration  in  settling 
matters  in  controversy  between  ex- 
changes and  exhibitors  to  the  satis- 
faction of  both  parties,  and  said 
that  the  number  of  disputes  in  this 
territory  were  much  smaller  than  in 
other  film  centers,  which  testified 
to  the  business-like  methods  of  both 
exchanges  and  exhibitors.  Mr. 
Pettijohn  has  been  making  a  tour 
of  the  central  west  investigating  the 
probability  of  censorship  legislation 
at  the  coming  sessions  of  state 
legislators  and  finds  that  bills  al- 
ready have  been  prepared  in 
several  states,  but  as  a  result  of 
his  observations  he  is  convinced 
that  there  is  no  demand  on  the 
part  of  the  public  for  censorship, 
but  the  movement  is  sponsored  by 
professional  reformers  and  paid 
legislative  agents,  so  that  the  proper 
presentation  of  the  matter  by  mo- 
tion picture  interests,  it  is  his  belief, 
that  the  threatened  legislation  can 
be  headed  off.  Mr.  Pettijohn,  as 
usual,  was  reticent  about  breaking 
into  print,  but  commended  the  state- 
ment of  L.  M.  Rubens,  president  of 
the  Illinois  Motion  Picture  Thea- 
tre Owners,  in  regard  to  the  return 
of  Arbtickle  to  the  screen,  and  said 
it  was  his  belief  that  the  matter 
was  one  which  should  be  left  to  the 
public. 


Si  Griever,  of  Griever  Produc- 
tions, has  taken  over  the  distribu- 
tion of  the  pictures  formerly 
handled  by  the  Clyde  E.  Eliott  At- 
tractions, including  the  Betty  Blythe 
Series.  Griever  Productions  has 
also  secured  Principal  Pictures,  Sol 
Lessor's  new  company,  first  two 
releases,  "  Environment,"  featuring 


Publicity  Manager  Dan  Roche,  of 
Paramount,  is  doing  some  special 
exploitation  work  for  "  The  Cov- 
ered Wagon,"  the  big  feature  which 
will  be  released  shortly,  and  inci- 
dentally learning  how  it  feels  to 
travel  as  our  forefathers  did  by 
ox  team.  He  is  personally  accom- 
panying an  ox  team  from  Sherlock, 
S.  C.  to  New  York  City,  making 
several  stops  en  route.  It  is 
reported  that  Dan  is  making  the 
long  trip  on  horseback,  but  this  can- 
not be  verified.  Bill  Danziger  is  in 
charge  of  the  publicity  department 
during  the  absence  of  Mr.  Roche. 


>&AGS 
R/CHfS*^ 


f?i  Jt$  Great/* 


WESLEY  BARRY 

I  ENCHANTED  CITY 


-mm"  '"»•" 


outo  ana  " 


StlrtingTODAY 


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Effective    ad    copy    used    by  the 
'•  Rxalto,"  Newark.  N.  J.,  heralding 
the    attraction    "  From    Rag*  to 
Richet" 


Fox  anniversary  week,  which 
starts  on  January  28th,  will  break 
all  records,  according  to  Manager 
Meyers,  who  states  that  a  greater 
number  of  pictures  already  have 
been  set  in  for  that  date,  than  in 
any  other  week  in  the  history  of  the 
company,  and  that  many  more  will 
be  contracted  for  during  now  and 
the  time  the  week  starts. 


Famous  Players-Lasky  will  move 
their  offices  to  their  new  exchange 
building  at  13th  and  Wabash  this 
week. 


Among  the  Trade 

CAM  LEY.INE  has  been  ap- 
^  pointed  manager  of  the  Le 
Claire  Theatre,  Moline,  Illinois, 
which  is  scheduled  to  open  some 
time  jn  February.  This  project, 
which  is  backed  by  the  Le  Claire 
Theatre  Company,  of  which  F.  L. 
and  B.  S.  Cornwell,  of  the  Del- 
monte  Theatre,  St.  Louis,  are  re- 
ported heavily  interested,  includes 
a  hotel  and  five  stores.  The  the- 
atre- will  have  a  seating  capacity 
of  1830. 

F.  L.  Flader,  who  is  connected 
with  Universal  Pictures  Corpora- 
tion's theatre  interests,  has  been  in 
the  city  doing  sume  special  work 
for  the  Randolph  Theatre. 


Theatre  managers  throughout 
Chicago  started  the  new  year  with 
a  smile,  and  a  broad  one,  for  1923 
started  with  a  rush  of  business, 
rarely,  if  ever,  equalled  in  moving 
picture  history.  Crowds  extending 
a  half  block  were  held  out  for  hours 
at  the  Chicago,  McVicker's  and 
Roosevelt  theatres  in  the  loop  and 
great  business  was  the  report  com- 
ing in  from  all  houses,  whether 
outlying  or  in  the.  downtown  dis- 
trict. Saturday,  Sunday  and  Mon- 
day were  red  letter  days  for  the 
theatres  and  the  attendance  was 
a  good  omen  for  1923. 


Watterson  R.  Rothacker  paged 
Santa  Claus  to  the  tune  of  $15,000 
of  Rothacker  Film  Mfg.  Co.  stock 
which  was  distributed  as  Christ- 
m  is  presents  among  members  of 
the  Chicago  organization.  Santa 
brought  along  a  bag  of  gold  pieces 
for  the  more  recent  members  of  the 
organization.  Workers  also  re- 
ceived the  usual  increase  in  insur- 
ance carried  for  them  by  the  firm. 


Walter  Hiers,  one  of  'he  younger 
Paramount  stars,  is  scheduled  to 
stop  over  in  Chicago  for  a  personal 
appearance  at  Mcvicker's  Theatre 
on  January  10th.  He  is  on  his  way 
to  Syracuse,  N.  Y.,  where  he  is 
to  marry  Miss  Ada  McWilliams. 
Following  the  wedding,  the  young 
coupl;  will  go  honeymooning  to 
West  Indies,  the  trip  being  a  wed- 
ding gift  from  Jesse  Lasky. 


January    1 3,  1923 


183 


EXHIBITORS'     REPORTS     ON     NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 

To  Have  and  to  Hold — 

Comment  was  all  for  this  picture. 
Some  seemed  to  have  stayed  away 
because  it  was  a  costume  picture, 
but  those  who  went  were  enough 
to  keep  the  manager  smiling.  Much 
better  business  than  week  preced- 
ing.   (Middle  West.) 


Did  a  big  week;  patrons  pleased. 
(West.) 

When  Knighthood  Was  in 
Flower — 

Best  picture  for  long  run  we  have 
ever  played.  (West.) 


Still  getting  them  on  this  one. 
Fatrons  pleased  with  improvement 
in  Marion  Davies  and  many  have 
seen  it  twice.  (West.) 


The  Outcast — 

Drew  good  houses  for  a  week's 
run.    (Middle  West.) 


Good  picture  and  business  up  to 
usual  standards.     (Middle  West.) 


The  Impossible  Mrs.  Bellew — 

The  impossible "  seemed  to 
draw.  Also  Miss  Swanson  seems 
to  be  good  for  the  box  office.  This 
feature  is  one  that  just  fits  her  and 
won  much  favorable  comment. 
Crowds  were  better  than  was  ex- 
pected for  the  holidays.  (Middle 
West.) 


Attracted  overflow  of  audiences 
both  afternoon  and  evening,  due, 
undoubtedly  to  Christmas  holidays 
and  otherwise  strong  bill.  (East.) 


This  one  played  to  crowded 
houses  for  a  week's  run.  (Middle 
West.) 


A  Daughter  of  Luxury — 

Agnes  Ayres  is  popular  here  and 
usually  plays  to  good  attendance, 
this  picture  proving  no  exception. 
(Middle  West.) 


The  Pride  of  Palomar — 

Branded  as  a  Hearst  Jap  propa- 
ganda picture  by  several  of  the 
local  newspapers,  this  picture  at- 
tracted only  fair  business,  due,  per- 
haps, to  holiday  shopping  activities 
of  patrons. 


Ebb  Tide— 

Average  picture  and  average  box 
office  attraction.    (Middle  West.) 


Picture  pleased  moderately  well. 
Business  not  what  we  expected  at 
this  time  of  the  vear.  (Middle 
West.) 


A  good  box  office  attraction. 
Played  to  good  houses  for  a  week. 
(Middle  West.) 


Good  picture;  drew  well.  (West.) 


Clarence — 

During  holiday  showing  this  pic- 
ture held  a  good  average.  Business 
generally  was  better  than  had  been 
expected  and  this  feature  drew  well 
and  gave  general  satisfaction. 
(Middle  West.) 


The  Heart  Specialist — 

It  was  the  opinion  of  the  man- 
ager that  something  was  very  much 
the  matter  with  this  picture.  But 
the  women  seemed  to  be  attracted. 
Business  all  right.    (Middle  West.) 


Burning  Sands — - 

Too  improbable  to  be  convincing, 
even  with  the  splendid  cast  chosen 
for  it.  Beautiful  scenes,  audience 
credulity  cannot  be  overstrained. 
Mediocre  business. 


Back  Home  and  Broke — 

One  of  the  real  pictures  of  the 
year.  Played  an  extra  day  by  popu- 
lar demand.  Satisfactory  receipts. 
(Middle  West.) 


Good  picture ;  average  box  office 
value.    (Middle  West.) 


Meighan  great  favorite  here.  Did 
big  business  and  picture  pleased. 
(West.) 


Kick  In — 

Too  much  melodrama.  People 
like  thrills,  but  they  must  be  deli- 
cately worked  up.  This  didn't  make 
much  of  an  appeal  tt>  our  patrons. 
(Middle  West.) 


Singed  Wings — 

Just  the  thing  for  modern  day 
audiences  and  well  liked  and  patron- 
ized by  attendants  at  this  house. 
Business  capacity.  (East.) 


One  of  Bebe  Daniels'  best. 
Everybody  likes  it.  Good  attend- 
ance considering  season.  (Middle 
West.) 


One  of  the  best  and  most  unusual 
pictures  that  popular  Bebe  Daniels 
has  ever  had  here.  Went  over  big 
and  to  excellent  business.  (East.) 


The  Coivboy  and  the  Lady — 

They  come  to  see  anything  at 
Christmas  time;  business  therefore, 
good. 


On  the  High  Seas — 

Played  during  Christmas  week 
and  did  a  lively  business.  (Middle 
West.) 

FIRST  NATIONAL 

Omar,  the  Tentmaker — 

Cannot  complain  on  business. 
Not  up  to  expectations  as  a  picture. 
(West.) 


Well  done  in  spots.  People  com- 
plained it  was  slow.  (West.) 


The  Light  in  the  Dark — 

Picture  fairly  well  liked.  Not 
much  business.    (Middle  West.) 


By  playing  up  Lon  Chancy  and 
the  new  color  process  incorporated, 
this  one  was  put  over  to  the  tune  of 
the  S.  K.  O.  sign  for  a  week.  (East.) 


Domestic  Relations — 

Picture  only  fair,  with  mediocre 

business.  (East.) 


Rose  of  the  Sea — 

Ficture  and  business  both  poor. 
(East.) 


Oliver  Tuist — 

Very  good  picture  and  business 
big.  (East.) 


Cleaned  up  on  this  one.  Popu- 
lar star  and  favorite  story  both  up 
to  patrons'  expectations.  (West.) 


Skin  Deep — 

Business  was  not  expected  to  be 
good  during  the  pre-holiday  rush, 
but  this  picture  did  well.  Was 
much  better  than  expected.  Cre- 
ated comment,  for  and  against,  with 
considerable  enthusiasm  from  those 
who  were  for  it  as  something  un- 
usual.   (Middle  West.) 


/  orna  Doone — 

The  attendance  for  the  week  with 
this  one  was  good.    (Middle  West.) 

Great  picture.  Drew  well  and 
pleased  the  audience.  (Middle 
West.) 


The  Deuce  of  Spades — 

Men  seemed  to  like  this  picture, 
a  western,  although  some,  who 
were  attracted  to  it  as  a  Ray  fea- 
ture, were  disappointed.  Business 
satisfactory.    (Middle  West.) 


Minnie — 

Good  picture,  star  popular  here. 
Went  over  in  fine  style.  (Middle 
West.) 

METRO 
Forget-Me-Not — 

Bad  picture  and  business  under 
par.  (East.) 

June  Madness — 

Viola  Dana  not  much  of  a  draw- 
ing card  here,  but  business  held  to 
average,  because  of  strong  bill  sur- 
rounding feature.  (East.) 


Enter  Madame — 

Has  the  attributes  of  a  real  pic- 
ture. Was  well  received.  Attend- 
ance up  to  expectations.  (Middle 
West.) 


Trifling  Women — 

Good  picture  and  business  satis- 


The  Forgotten  Law — 

f  acton-.  (East.) 


Average  picture  and  box  office 
value.    (Middle  West.)  '' 


Quincy  Adams  Saivyer — 

Not  nearly  as  good  as  it  might 
have  been.  Fairly  well  liked  and 
less  than  average  business.  (East.) 


Peg  o'  My  Heart — 

Fine  picture  :  well  done  from  all 
angles.  One  of  the  most  popular 
pictures  we  have  shown  this  year. 
Business  fine.    (Middle  West.) 


Sure-fire.  People  all  liked  it; 
house  jammed  for  week.  (West.) 


GOLDWYN 
Th"  Glorious  Fool — - 

This  picture  got  some  pre-show- 
ing  notices  as  hero  is  local  boy. 
Business  maintained  a  good  aver- 
age.   (Middle  West.) 


Brothers  Under  the  Skin — 

bail"  picture  and  business  normal. 
(East.) 

Excellent  comedy.  Fairly  good 
drawing  power.    (Middle  West.) 


The  Blind  Bargain — 

Mediocre  picture  and  business 
good.  (East.) 


The  Sin  Flood — 

Average  crowds  saw  this  one  for 
a  week's  run.    (Middle  West.) 


Remembra  n  ce — 

Lack  of  proper  exploitation  failed 
to  bring  in  more  than  an  average 
business  on  this  very  entertaining 
picture. 


HODKINSON 
The  Headless  Horseman — 

Fine  picture;  drew  well.  (Mid- 
dle West.) 


Affinities — 

A  very  well  liked  little  picture. 
Comment  was  that  it  was  very  clean 
and  more  of  the  type  would  be  wel- 
comed here.  Good  business. 
(East.) 


Heart's  Haven — 

A  truly  wonderful  picture.  It 
holds  the  audience  from  the  start 
It  appeals  especially  to  the  women. 
Nice  receipts.    (Middle  West.) 


SELZNICK 
The  Way  of  a  Maid- 
Star  Elaine  Hammerstein  seems 
to  be  something  of  a  favorite  at 
this  house.    Business  pretty  good. 
(Middle  West.) 

(Continued  on  page  186) 


184 


Motion    Picture  News 


PROGRAMS     FOR    THE    WEEK    OF    DECEMBER  31ST 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture — Operatic  Potpourri,  end- 
ing with  "Dance  of  the  Hours" 
from  La  Giaconda,  with  Mile. 
Gambarelli  and  Alexander 
Oumansky,  Thalia  Zanou  and 
Doris  Niles,  Capitol  Ballet 
Corps. 

Current  Events — Capitol  Magazine. 
Vocal — "  Love  Will  Find  a  Way  " 

Betsy  Ayres. 
Feature — The  Stranger's  Banquet — 

Neilan-Goldwyn. 
Recessional — Organ.  • 
Mark-Strand  Theatre — 
Feature — Dr.   Jack — Harold  Lloyd 

— Second  week. 
Rivoli  Theatre — 
Overture — "Capriccio  Italien'' ;  Rie- 

senfeld's  Classical  Jazz. 
Current  Events — Rivoli  Pictorial. 
Novelty — •"  Daddy  Long  Legs,"  a 

music  film. 
V  ocal— "  Spanish  Serenade." 
Feature  —  My     American  Wife, 

Gloria  Swanson — Paramount. 
Specialty — "  Chopiniana  " — The  Se- 

rova  Dancers. 
Comedy  —  The     Speeder  —  Lloyd 

Hamilton. 
Recessional — Organ. 
Criterion  Theatre — 
Overture  —  Ballet     Music  from 

"  The  Queen  of  Sheba." 
Scenic — Winter  Masterpieces. 
Novelty — Time — Prizma. 


He  loves  me 
He  lovea  me  njl 
He  loves  me 

oh  joy ! 


MARSHALL 
NEILAN 

MINNIE 


Bra^c r^Sijrapljomj  Play arvfXknsen  at  Hie  (Pnjan 


Art  ml  on  "Minnie,"  lined  in  Omaha 
by  the  Itialto  theatre 


Cartoon — Jumping  Beans. 
Prologue — Scene,  the  desert. 
Feature — Salome. 
Recessional — Organ. 

Rialto  Theatre — 

Overture — "  Mignon  "  ;  Riesenfeld's 
Classical  Jazz. 

Current  Events — Rialto  Magazine. 

Novelty — "  Toddling  Tots,"  the 
Hasting  Twins — A  Music  Film  ; 
Movies  of  the  Future,  introduc- 
ing Kelley's  Plasticon  Pictures. 

Vocal—"  Love  Sends  a  Little  Gift 
of  Roses." 

Feature — Back  Home  and  Broke, 
Thomas  Meighan,  Paramount. 

Specialty  —  "  Liebesf  reud,"  Lillian 
Powell,  danseuse. 

Cartoon — Felix  Turns  the  Tide. 

Recessional — Organ. 

Forty-fourth  Street  Theatre — 

Feature — Over  the  Hill — Fox — Last 
week. 

Lyric  Theatre — 

Feature — Douglass  Fairbanks  in 
Robin  Hood — United  Artists — 
Last  week. 

Astor  Theatre — 

Feature — The  Town  That  Forgot 
God — Fox — Last  week. 

Cameo  Theatre — 

Overture — Cameo  Concert  Orches- 
tra. 

Current  Events — Cameo  News  Pic- 
torial. 

Scenic — The  Canyon  of  Dreams. 
Cartoon — Earl  Hurd  Comedy. 
Musical — Cello  Solo. 
Feature — Sure-Fire    Flint,  Johnny 

Hines — Affiliated. 
Recessional — Organ. 

~lSROOKLYN~ 


Mark-Strand  Theatre — 

Specialty  —  Dance  —  "  Suite  of 
Waltzes,"  a  pantomime  in 
which  compositions  of  Brahms, 
Chopin,  Schubert  and  Strauss 
are  interpreted  by  the  Mark- 
Strand  Ballet  Corps. 

Overture — "  Home,  Sweet  Home, 
the  World  Over."  Following 
titles  were  flashed  on  screen 
as  orchestra  swung  into  re- 
spective versions :  As  We 
Know  and  Love  It;  In  Spanish 
Style ;  Russian ;  Italian ; 
Scotch;  Irish;  Chinese;  As 
Irving  Berlin  Might  Have 
Written  It;  Our  Own  Fireside 
Version. 

Vocal — Russian  Imperial  Quartette 
— second  week  at  Strand — first 
appearance  in  America — (a) 
Russian  Street  Song,  Rimsky- 
Korsakow;  (b)  "  Kalccnka," 
Number  scene  Russian  city. 

Current  Events  —  Mark-Strand 
Topical  Review,  with  Fun  from 
the  Press. 

Vocal — "  Come,  Sing  To  Me  " — 
Eldora  Stanford,  soprano. 

Specialty  —  Pantomime  —  "  Dance 
Medley  of  Today,"  by  Mark- 
Stcand  Ballet  Corps,  (a)  Sixty 


THE  SKIN 


JS  Pttcr  B.  K$ne 


California  Concert  Orchrilra 


Four  column  ad  on  "  Brothers  Under 
the  Skin "  at  the  California  theatre, 
Los  Angeles 

Seconds  Every  Minute  I  Think 
of  You;  (b)  Rambler  Rose; 
(c)  Do  It  Again;  (d)  Crino- 
line Days;  (e)  Kalula. 
Feature — Dr.  Jack — Harold  Lloyd 
— Pathe. 

Novelty — Rolling  Down  to  Rio. 
Film  made  by  the  Government 
aboard  the  Flagship  Maryland 
during  trip  to  Brazil's  Centen- 
nial Exposition. 

Recessional — Organ  Solo,  "War 
March." 


NEWARK 

Branford  Theatre — 

Overture — "  A  Chinese  Wedding 
Procession  "—Symphony  Or- 
chestra. 

Current  Events — News  Weeklies. 
Novelty — Topics  of  the  Day. 
Comedv  —  The     Educator  —  Lloyd 

Hamilton. 
Prologue — "  A     Breath     of  the 

Orient." 

Feature — -East  Is  West — -Constance 

Talmadge — First  National. 
Recessional — Organ. 

LOS  ANGELES 

Loew's  State  Theatre — 

Overture — "  Naughty  Marietta." 
Current  Events  —  International 

News. 

Cartoon — Mutt  and  Jeff. 

Comedy — The  Steeple  Chase. 

Specialty — Bessie  Clayton  Dance 
Revue,  including  six  Ernest 
Belcher  dancers. 

Prologue — Four  people  in  twenty- 
minute  sketch. 

Feature — Peg  O'  My  Heart,  Lau- 
rette  Taylor — Metro. 

Recessional — "  I  Wish  I  Knew" — 
Organ. 

Next  Week — Hearts  Aflame. 
Pantage  Theatre — 

Feature — Running  Wild  and  six 
acts  of  vaudeville, 


California  Theatre — 

Feature — The  Strangers'  Banquet — 
Gbldwyn.  Second  week. 

Symphony  Theatre — ■ 

Overture— Symphony  Orchestra. 
Current  Events — Fox  News. 
Short  Subject — Leather  Pushers. 
Feature — Good    Men    and  True, 

Harry  Carey— F.  B.  O. 
Recessional — Organ. 

Grauman's  Rialto  Theatre — 

Overture — "  Mile.  Modiste." 
Current  Events — Pathe  News. 
Novelty — Organ  with  slides,  "  After 

Every  Party  " — Pathe  Review. 
Specialty — Russian     Dance  with 

"  Poetry  of  Motion.'' 
Musical — Violin — Two  numbers. 
Feature — To  Have  and  to  Hold — 

Paramount. 
Recessional — Organ. 

Mission  Theatre — 

Feature — Suzanna — First  National. 

Second  week. 

Kinema  Theatre — 

Overture — "  II  Guarany." 

Current  Events  —  International 
News — Topics  of  the  Day. 

Specialty — Jazz  Orchestra  and 
singer — six  numbers,  including 
"  Silver  Canoe,"  "  Coal  Black 
Mammy,"  "  Wa  -  wa  -  Waddle 
Walke,"  "  When  Honey  Sings  " 
and  old  Love  Songs. 

Feature — Omar,  the  Tentmaker — 
First  National. 

Recessional — Organ. 

Next  Week — Fury. 

Grauman's  Theatre — 

Overture — "  II  Guarany." 
Current — Events — Pathe  Weekly. 
Novelty — Organ  with  Slides. 
Specialty — Original  number  entitled 
"  New   Year's   Resolutions  " — 


OL£  TIME  MELODIES       j"  ~2t'7;.":i 


■      j*~m  tNTIRE  WEEK  ■  m  I, — m 


Four-column   ad  on  "  The  Lights  of 
New  York,"  used  by  the  Apollo  theatre, 
lniliananaliK 


January    is,  1923 


185 


Mi  mi  Mis  CARTER  DE  HAVEN 

CHRISTMAS 

h  J«ch  Sar.(a  CUu  JWI iWl1« 
ihj'.  willfney  y;u  willing  thraOW  y*U* 


Jtfi'ster  Smith's  theatre,  Indianapolis, 
used   this  art  ad  on  "  Tom  Mix  in 
Arabia  " 

Jazz  Orchestra  and  dance  act 
of  two  songs;  orchestra  num- 
ber and  female  impersonator,  dance. 
Feature — Ebb  Tide — Paramount. 
Recessional — Organ. 
Grauman's   Hollywood  Thea- 


Feature- — Douglas  Fairbanks  in 
Robinhood  —  United  Artists 
— Eleventh  week. 


WASHINGTON 

Crandall's  Metropolitan  Thea- 
tre— 

Overture — "  The  Passing  of  1922." 

Current  Events — Pathe  News — Fun 
from  the  Press. 

Comedy — High  Power — Mermaid. 

Feature  —  The  Dangerous  Age  — 
First  National. 

Next  Week— Oliver  Twist. 

Loew's  Palace — 

Overture  —  "  The  Festival  of  Se- 
ville," Tavan. 

Current  Events  —  Pathe  News  — 
Topics  of  the  Day. 

Cartoon  —  Aesop's  Fables  —  The 
Frog  and  the  Catfish. 

Feature — The  Pride  of  Palomar — 
Paramount. 

Loew's  Columbia  Theatre — 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford  —  United 
Artists. 

Moore's  Rialto  Theatre — 

Concert  Number  —  Harp  Solos: 
"  Danse  des  Sylphos,"  Gb'de- 
froid;  "  Carnaval  de  Venice," 
Paganini. 

Current  Events — Fox  News — Top- 
ics of  the  Day. 

Feature  —  Singed  Wings  —  Para- 
mount. 

Next  Week — The  World's  a  Stage. 


BUFFALO 


Shea's  Hippodrome — 

Overture  —  "  Madame  Butterfly," 
Puccini.  Organ  Recital— Al- 
bert Hay  Malotte  at  Wurlitzer. 

Feature — East  Is  West— Constance 
Talmadgc — First  National. 

Comedy— The  Electric  House,  Bus- 
ter Keaton. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week  —  Dr.  Jack,  Harold 
Lloyd. 

Lafayette  Square  Theatre — 

Overture  —  "  Tangerine.''  Organ 
Recital  —  C.  Sharpe-Minor  at 
Wurlitzer. 

Current  Events— Fox  News. 

Feature — My  Friend  the  Devil — 
Fox. 


Comedy — "  Snub  "  Pollard. 
Special — Starland  Revue. 
Next  Week — The  Dangerous  Age. 
Loew's  State  Theatre — 
Overture — Medley  of  Popular  Airs. 
Current  Events — Pathe  News. 
Feature — Just   Tony,   Tom  Mix — 
Fox. 

Comedy — Hallroom  Boys. 
Special — Mutt  and  Jeff  Cartoon. 
Next  Week — Thirty  Days. 
Olympic  Theatre — 
Overture  —  "  Good  Morning, 
Dearie,"   Organ    Recital — Wil- 
liam Wirges,  Jr.,  at  Wurlitzer. 
Feature — The  Flaming  Hour,  Frank 


"  Buck    Home    and    Broke,"    at  the 
Strand  theatre,  Omaha,  was  advertised 
in  this  fashion 

Mayo — Universal. 
Comedy — Tattle  Tales — Century. 
Current  Events  —  International 

News. 

Next  Week— The  Flirt. 
Mark-Strand  Theatre — 

Overture — "  Rigoletto." 

Current  Events — Kinograms. 

Feature— Brothers  Under  the  Skin 
— Goldwyn. 

Comedy — Ali  Baba,  Joe  Rock. 

Next  Week  —  Sure-Fire  Flint, 
Johnny  Hines — Affiliated. 

Palace  Theatre — 

Feature — The  Scoffer,  James  Kirk- 
wood. 

sr.  Louis  " 

Rivoli  Theatre — 

Overture  —  "  1923 "  —  Janssen's 
Rivoli  Concert  Orchestra. 

Current  Events  —  International 
News  and  Views. 

Novelty — Fun  from  the  Press. 

Comedy — Century. 

Feature — Another  Man's  Shoes — 
Universal. 

William  Fox  Liberty — 

Overture — Liberty  Concert  Orches- 
tra. 

Current    Events — Fox   News  and 

Views,  Kinograms. 
Cartoon — Mutt  and  Jeff. 
Comedy — My  Hero — Lupino  Lane. 
Feature — Catch    My    Smoke — Tom 

Mix 

Columbia  Theatre — 

Overture — "A  Happy  New  Year" 

— Columbia  Orchestra. 
Current    Events — Fox    News  and 

Views,  Kinograms. 
Cartoon — Mutt  and  Jeff. 
Comedy — My  Hero — Lupino  Lane. 
Feature — The  Broadwav  Madonna 

— F.  B.  O. 


Also  five  acts  of  vaudeville. 
Pershing  Theatre — 

Feature — Robin  Hood — with  special 
music  scores. 

Missouri  Theatre — 

Overture  —  "  Zampa  "  —  Missouri 

Symphony  Orchestra. 
Current  Events —  News  and  Views, 

Fun  from  the  Press. 
Musical — Organ  solo — "Happy  New 

Year  version  of  Mr.  Gallagher 

and  Mr.  Shean." 
Comedy — 365  Days — Snub  Pollard. 
Vocal — (a)  "Molly  Shannon";  (b) 

"  Home  Town." — tenor  solo. 
Novelty — Bernard  A.  Hoffman  and 

Virginia  McCune  dancing  The 

Argentine  Tango. 
Feature — Kick  In — Paramount. 

Del  Monte  Theatre — 

Overture — Hunfeld's     Del  Monte 

Orchestra. 
Current  Events — News  and  Views. 
Novelty — Fun    from    the    Press ; 

Screen  Snapshots. 
Musical — Sheehan  Opera  Company 

in  "  Chimes  of  Normandy." 
Feature   —   Hungry      Hearts  — 

Universal. 

New  Grand  Central,  West  End 
Lyric  and  Capitol  Theatres — 

Overture — "  Spirit  of  1923." 


HEWIY  CHRISTMAS      READE'S       HAPPY  HFW  YEAR. 

HIPPODROME 

.  /''CI.F.vr.LANDS  GREATEST  AMU5EN1ENT  VALUF 
J  I  .  CONTINUOUS  103UA.M  ?f  UPM. 

iiJi'Hl  1      ONE  WEEK. 

I^W/ht,''  -    COMMENCING  CHRISTMAS  DAY  ' 

'\KA  WORLD'S  PREMIER  SHOWING 

X^/Jsfr    1     Of  THE.  OUTSTANOiNt  MOTION  f-tCrU'<E 
StfitSAT/OH  OF  Ttif  C¥ 

THE  THIRD 
E  ALARM 


Ad  for  the   uorld  premiere  of  "  The 
Third  Alarm,"  at  Reade's  Hippodrome, 
Cleveland 

Current  Events — News  and  Views, 

Topics  of  the  Day. 
Musical — Organ  solo. 
Musical  Special — David  Pesetzki  in 

"  The  Music  Mirror." 
Comedy  —  The   Educator  —  Lloyd 

Hamilton. 
Feature — Dr.  Jack — Harold  Lloyd — 

Pathe. 

Cartoon — An  Aesop  fable. 

PHILADELPHIA 

Stanley  Theatre — 

Overture  —  "Orpheus"  —  Offen- 
bach. 

Current  Events — Kinograms — Fox 
News — Pathe  News. 

Comedy — Saturday  Morning — Car- 
toon— Tony  Sarg's  Almanac. 

Specialty— Dancing  Feature — Vera 
Fokina. 

Feature — Back  Home  and  Broke — 
Thomas  Meighan — Paramount. 

Next  Week — Tess  of  the  Storm 
Country. 


Stanton  Theatre — 

Current  Events — Fox  News. 

Feature— When  Knighthood  Was 
in  Flower — Marion  Davies — 
Cosmopolitan — Indefinite. 

Arcadia  Theatre — ■ 

Current     Events — Pathe  News — 

Movie  Chats. 
Comedy — The  Educator. 
Feature  —  Thirty     Days  —  Wallace 

Reid — Paramount. 
Next  Week — A  Woman's  Woman. 

Regent  Theatre — 

Comedy — Jim  Jam — Fox. 
Feature — Pawned — Selznick. 
Next  Week — The  Love  Gambler. 

Karlton  Theatre — 

Current  Events  —  Kinograms  — 

Pathe  News. 
Comedy— The  Chased  Bride. 
Feature — The     Dangerous     Age — 

First  National. 
Next  W  eek — Lorna  Doone. 

Aldine  Theatre — 

Feature — Trifling   Women — Metro. 
Next  Week — One  Week  of  Love — 
Selznick. 

Palace  Theatre — 

Current  Events — Topics  of  the  Day 

— Pathe  News. 
Comedy — The  Electric  House. 
Feature  —  Thirty    Days  —  Wallace 

Reid — Paramount. 
Next  Week— Oliver  Twist. 

Victoria  Theatre — 

Current  Events — Pathe  News. 
Comedy — The  Electric  House. 
Feature — Secrets  of  Paris — S.  R. 
Next  Week— My  Friend,  the  Devil 
— Fox. 

Capitol  Theatre — 

Current  Events — Kinograms. 
Novelty — Rope's  End. 
Comedy — Sic  'em  Touser. 
Feature — Her  Only  Way — Selznick. 
Next  Week — East  Is  West. 


BALTIMORE 


Rivoli  Theatre — 

Overture — Rivoli    Symphony  Or- 
chestra. 


»» 


LLOYD  HAMILTON 

"THE 'EDUCATOR" 


tismiarM't  hieit  itmmoit  oicicith 


'r-t*A>tbJUV! 


METROPOLITAN 


JW«[«I — I 


Novel  ad  on  "  The  Hottentot,"  used  by 
Crandall's  Metropolitan  theatre,  Wash- 
ington 


186 


Motion    Picture  News 


Current  Events — Rivoli  News. 
Novelty — Prizma  color  sketches. 
Scenic  —  Rivoli    Review  —  Screen 

Magazine. 
Vocal — Solo. 

Comedy — The     Electric     House — 

Buster  Keaton. 
Feature — The    Hottentot,  Douglas 

MacLean  and  Madge  Bellamy — 

First  National. 
Recessional — Organ  solo. 

Metropolitan  Theatre — 

Overture — Metropolitan  Orchestra. 
Current  Events — Metropolital  Topi- 
cal Review. 
Scenic — Selected. 
Vocal — Solo. 

Feature — The  Pride  of  Palomar — 

Paramount. 
Next  Week — Singed  Wings. 

Century  Theatre — 

Overture — Century  Symphony  Or- 
chestra. 

Comedy — High  Power. 

Musical  Interlude — Organ  Solo, 
Century  Orchestra,  etc. 

Current  Events — Century  Topical 
Review. 

Specialty — "  Impressions  of  Car- 
men," vocal  and  dancing  num- 
bers. 

Feature — A  Daughter  of  Luxury, 

Agnes  Ayres — Paramount. 
Next  Week — Under  Two  Flags. 

New  Theatre — 

Overture — New    Theatre  Concert 

Orchestra. 
Current  Events — Pathe  News. 
Comedy — Selected. 
Prologue— "Wearyin'  For  You." 
Feature — "Who  Are  My  Parents?" 

—Fox. 

Next  Week — When  Knighthood 
Was  in  Flower. 

MILLERo 

T_H  EAT  E  fx_. 


NOW-a  Dazzling 
Photodrama  of  the 
Most  Dangerous 
Street  in  the 
World! 


TKe  Retplcrdrai 
Romance  of  a  Girl 
WhoKncwHer  , 
Broadway  IWter 
Than  Her  Heart— 


Studded  try  a  B-iilurt  Am ,  ,.|  Soppertinf 
Unito,  F**luruif  --  MILLER  WONDER 
ORCHESTRA— P  HANS  FLATH,  frfa* 
-t  i^r.n    FOUR  M 'KIN LEY  SISTERS 

— Prtacntad  alt  Iht  richer**  of  Scmj-. 
Mmie,  Dane*.  Spkndor  —  Spatach*  thai. 
k«*p  Milk*  Progrimf  Uta  Ideal  of  plctwa 
foara  and  ptrtur?  ahowtaan. 


Wizard  Theatre — 

Overture — Wizard  Orchestra. 
Corned}- — The  Young  Sherlocks. 
Novelty — Fun  from  the  Press. 
Specialty — Aesop's  Fables. 
Feature — All  Night— Universal. 
Parkway  Theatre — 
Overture — Parkway    Theatre  Or- 
chestra. 

Current  Events — Parkway  Topical 

Review,  selected. 
Novelty — Scenic,  selected. 
Comedy — Splitting  the  Hair. 
Vocal — Solo. 

Feature  —  The  Woman's  Side, 
Katherine  MacDonald  —  First 
National. 

CLEVELAND 

Stillman  Theatre — 

Overture — "  Slavish  Rhapsody." 
Comedy — Change  Your  Weapons. 
Feature — Peg  O'  My  Heart,  Lau- 

rette     Taylor — Metro — Second 

week. 

Next  Week — One  Exciting  Night. 


■*■  ■Him    f  N  H  A.  Um4  ■ 


Distinctive  ad  on  "  Broadway  Rose " 
used  by  the  Miller  theatre,  Wichita, 
Kans. 


A   winning   ad    on   "  The  Kentucky 
Derby"  used  by  The  Ohio  of  Induin- 
apolis 

Allen  Theatre — 

Overture  —  "Franz  Suppe  Selec- 
tions. 

Current  Events— Literary  Digest — 
Fun  from  the  Press  —  Plain 
Dealer  Screen  Magazine  —  In- 
ternational News. 

Comedy— A  Good  Scout— Mermaid 
Comedy. 

Scenic— I  Know  a  Garden— Prizma. 
Feature— The  Hottentot— First  Na- 
tional. 

Next  Week  —  Back  Home  and 
Broke,  Thomas  M  e  i  g  h  a  n — 
Paramount. 

Park  Theatre — 

Overture  —  "  Morning,  Noon  and 
Night." 

Current  Events— Kinograms— Fun. 
from  the  Press. 

Comedy— The  Spirit  of  '23— Hall- 
room  Boys. 

Feature— Singed  Wings,  Bebe  Dan- 
iels— Paramount 

Next  Week— Making  a  Man. 


Reade's  Hippodrome — 

Overture— Hits  of  1922. 

Current  Events  —  Pathe  News  — 
Fathe  Review. 

Specialties — Nine  Acts  of  Vaude- 
ville. 

Feature — The  Ninety  and  Nine. 
Next  Week — One  Week  of  Love. 
Standard  Theatre — 
Current  Events  —  International 
News. 

Comedy — Women  First,  Lee  Mo- 
ran. 

Feature  —  One  Wonderful  Night, 
Herbert  Rawlinson — Universal. 
Next  Week — The  Flaming  Hour. 


THE  PERFECT  LOVER 

IK  ANOTHER  AND 
GREATER  TRIUMPH! 


BODOLPH 
VALENTINO 

THE  RAJAH 


The  Isis  theatre,  Topeka,  used  this 
clean-cut  ad  on  "  The  Young  Rajah 


KANSAS  CITY 

Newman  Theatre — 

Overture — "  Auld  Lang  Syne  Fan- 
tasie "  (presented  with  special 
scenic  vesture,  "  The  Birth  of 
1923"). 

Current    Events — Newman  News 

and  Views. 
Musical — Organ  Selections. 
Comedy — The   Newly   Rich — Snub 

Pollard. 

Musical — Agnes  Neudorfl,  operatic 

soprano  ,and  Frank  Franano, 

trumpet  solo. 
Novelty  — ■  Coon-Sanders  novelty 

singing  orchestra. 
Feature — The    Dangerous    Age — 

First  National. 
Next    Week — Back    Home  and 

Broke. 
Liberty  Theatre — 
Overture — Selections. 
Current    Events — Pathe    and  Fox 

News. 

Musical — Organ  Selections. 

Serial — Leather  Pushers. 

Novelty — Capitol   Shots,   and  Fun 

from  the  Press. 
Specialty — Kuhn-Chaquette,  musical 

entertainers. 
Feature  —  Alias     Julius  Caesar, 

Charles  Ray — First  National. 
Next  Week — Silver  Wings. 
Royal  Theatre — 
Overture — Selections. 
Current    Events  ■ —  Royal  Screen 

Magazine. 
Musical — Organ  Selections. 
Comedy  —  Mud    and    Sand — Stan 

Laurel. 

Feature — Pawned — Selznick. 
Next  Week — Trifling  Women. 


Three-column  "  Thelma"  ad  used  by 
the  Madison  theatre,  Detroit 

Twelfth  Street  Theatre — 

Overture — Selections. 

Current  Events  —  Twelfth  Street 
Screen  Magazine. 

Musical — Organ  Selections. 

Comedy — Aesop's  Fables  and  Hal 
Roach  Comedy. 

Western — The  Bar  Cross  War — 
Leo  Maloney. 

Feature — For  the  Defense,  Ethel 
Clayton — Paramount. 

Next  Week — Head  Hunters  of 
South  Seas,  special  cast — Asso- 
ciated Exhibitors. 

CINCINNATI 

Walnut  Theatre — 

Current  Events — Pathe  News. 
Novelty — Topics  of  the  Day. 
Cartoon — Aesop's  Fables — Pathe. 
Feature — The     Dangerous    Age — 

First  National. 
Next  Week — Heroes  of  the  Street. 
Strand  Theatre — 
Current  Events — Pathe  News. 
Short  Subject — Song  of  the  Lark. 
Feature — Dr.  Jack,  Harold  Llovd— 

Pathe. 

Xext  Week — not  booked. 
Capitol  Theatre — 

Current  Events — Capitol  News. 
Musical — Jazz    Hits — Capitol  Or- 
chestra. 

Feature — The  Tailor  Made  Man. 
Charles  Ray— United  Artists. 

Next  Week — Oliver  Twist. 

Gifts  Theatre — 

Feature — Tess  of  the  Storm  Coun- 
try. 

Next  Week — Same. 


sr.  PAUL 


Capitol — 

Overture — Capitol  Symphony  Or- 
chestra. 

Current  Events — Pathe  News — 
Daily  News  Pictorial  Weekly. 

Specialty  —  Joyland  —  A  Kiddie 
Revue. 

Feature — Trifling  Women. 
Recessional — "Toot,  Toot.  Tcotsie" 

— Organ. 
Noveltv — Starland  Revue. 


OMAHA 


Strand  Theatre — 

Overture  —  "  Princess  Juane  "  — 
Saint-Saens. 

Feature  —  The  Young  Rajah  — 
Rodolph  Valentino  —  Para- 
mount. 


January    13,  1923 


187 


Comedy — In  Dutch. 
Current  Events — Selznick-  News. 
Feature    Xext    Week — Dangerous 
Age. 

Sun  Theatre — 

Feature — The  Sin  Flood — Gold- 
wyn. 

Comedy — Hook,  Line  and  Sinker. 
Scenic — Seven  Ages  of  Fishing. 
Current   Events — Pathe  News. 
Xext    Feature — Dr.    Jack — Harold 

Lloyd  —  Pathe  —  For  fifteen 

days. 

World  Theatre — 

Feature — Pawned — Selznick. 

Six  Acts  Vaudeville. 

Moon  Theatre — 

Features — Man  From  Hell's  River 
— Wolf  Law — Universal. 

Empress  Theatre — 

Feature  —  Enter  Madame  —  Clara 
Kimball  Young — Metro. 

Four  Acts  Vaudeville. 

Rialto  Theatre — 

Overture  —  "  The  Evolution  of 
Dixie  " — Lake. 

Feature— The  Hottentot — First  Na- 
tional. 

Comedy — The  Ropin'  Fool — Pathe. 
Novelty — Fun  from  the  Press. 
Current  Events — Kinograms. 
Feature  Next  Week — Tess  of  the 

Storm  Country. 
Recessional — Organ. 


ATLANTA 


Howard  Theatre — 

Overture — "  Popular  Hits  of  the 
Day." 

Current  Events — Pathe  News. 

Special— Had  Smith's  Orchestra. 

Feature — Tess  of  the  Storm  Coun- 
try —  Mary  Pickf  ord  —  United 
Artists. 

Metropolitan  Theatre — 

Overture — Buel  B.  Risinger  and  his 
Fifteen  Rythamaticians  in  fif- 
teen minutes  of  amplified  jazz. 

Current  Events — Kinograms. 

Musical — Violin  solo  "  Tambourine 
Chinois  "  —  Wallace  Jackson, 
violin,  and  Adolph  Verdi,  piano. 

Novelty — Literary  Digest's  Fun 
from  the  Press. 

Feature — East  Is  West — Constance 
Talmadge — First  National. 

Rialto  Theatre — 

Overture — "  Song  of  India  "  featur- 
ing saxophone  solo  bv  Frank 
B.  Zelie. 

Current     Events  —  International 

News. 

Comedy — Cupid's  Elephant — Sun- 
shine. 

Feature — Thirty  Days  —  Wallace 
Reid— Paramount. 


SEATTLE 


Coliseum  Theatre — 

Overture  —  "  Second  Hungarian 
Rhapsody." 

Current  Events — Pathe  and  Kino- 
grams. 

Cartoon— Felix  Makes  Good. 
Feature — Pride  of  Palomar. 
Recessional — Organ. 
Next  Week  —  Back    Home  and 

Broke. 
Columbia  Theatre — 
Overture — "  1922  Song  Revue." 
Feature  —  The  Flirt  —  Universal. 

Second  week. 
Recessional — Organ. 
Strand  Theatre — 
Overtrure — "  Song  of  India." 
Current  Events — Kinograms. 
Scenic — Pathe  Review. 


Prologue — Impersonator  in  role  of 
Omar  Khayyam  in  recitation  in- 
troducing two  girls  in  Oriental 
Dance,  after  which  recitation 
introduces 

Feature — Omar,  the  Tentmaker. 

Recessional — Organ. 

Blue  Mouse  Theatre — 

Feature — One  Exciting  Night.  Sec- 
ond week. 

Next  \\  eek — Garrison's  Finish. 

Liberty  Theatre — 

Feature — Oliver  Twist,  Jackie  Coo- 
gan — First  National.  Second 
week. 

Next  Week — Dangerous  Age. 
Winter  Garden  Theatre — 

Overture — Orchestra. 

Current  Events  —  International 

News. 
Scenic — Pathe  Review. 
Comedy — Mixed  Husbands. 
Feature — Divorce  Coupons,  Corinnc 

Griffith — Vitagraph. 
Recessional — Organ. 
Next  Week — The  Ragged  Heiress. 


SAN  FRANCISCO 


Loew's  Warfield  Theatre — 

Overture — "  Caprice  "  on  violin. 
Current  Events — News  Films  and 

Topics  of  the  Day. 
Specialty — A  Bit  of   Blarney  and 

Sherwood's  Singing  Orchestra. 
Musical — "  Kiss  Me  Again,''  violin 

solo. 

Feature — Peg  o'  My  Heart,  Laur- 

ette  Taylor — Metro. 
Recessional — Organ. 

California  Theatre — 

Overture — California  Orchestra. 
Current  Events — California  News 
Review. 

Novelty— Round  Two — He  Raised 
Cain. 

Specialty — Ben  Black's  Band — Five 
musical  numbers  including 
vocal  selections. 

Feature — Outcast,  Elsie  Ferguson — 
Paramount. 

Recessional — Organ. 

Next  Week — Thirty  Days. 

Granada  Theatre — 

Overture  —  March  Militaire  on 
Organ. 

Current  Events — Granada  News. 
Novelty — Bird  Dogs  Afield, Prizma 

Color;    Selection   from  Pathe 

Review. 

Specialty — Six  Musical  Numbers. 
Novelty — Fun  from  the  Press. 
Feature — Back   Home   and  Broke. 

Thomas  Meighan — Paramount. 
Recessional — Organ. 
Next  Weejv — Heroes  of  the  Street 
N$w  Portola  Theatre — 
Overture — Caprice  Viennois. 
Feature — Dr.  Jack,  Harold  Lloyd. 

Third  week. 

Tivoli  Theatre — 

Overture — Moonlight  Sonata,  played 
together  with  Prizma  Color 
picture  entitled  "  Beethoven's 
Moonlight  Sonata." 

Current  Events — Kinograms. 

Feature — Omar,  the  Tentmaker — 
First  National. 

Recessional — Organ. 

Next  Week — Fury. 

Imperial  Theatre — 

Overture — Imperial  Orchestra  with 
Pathe  Color  Picture. 

Current  Events — Imperial  News. 

Specialty — Musical  Entitled  "  Pil- 
grim's Chorus  "  and  "  Follow 
the  Leader." 

Feature — Tess  o'  The  Storm  Coun- 
try, Mary  Pickford — United 
Artists. 


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J    Big  Houses  Say  | 

I       (Continued  from  page  183) 

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John  Smith — 

Picture  and  business  both  bad. 
(East.)  . 


UNIVERSAL 
The  Kentucky  Derby — 

Good  racing  picture  that  got  as 
much  business  as  could  be  expected 
the  week  before  Christmas.  (Mid- 
dle West.) 


The  Altar  Stairs — 

Picture  is  all  right,  but  business 
for  the  week  was  all  wrong.  Prob- 
ably because  of  its  being  the  week 
before  Christmas.    (Middle  West.) 


Under  Two  Flags — 

Shows  Miss  Dean  in  an  interest- 
inslv  famous  role.  Drew  excel- 
lently.   (Middle  West.) 

All  Night— 

The  house  was  open,  but  few 
folks  seemed  to  realize  it.  (East.) 


Nothing  out  of  the  ordinary. 
Valentino  of  course  is  an  advan- 
tage. Otherwise,  it  has  little  real 
appeal.  Fair  attendance,  but  not  up 
to  expectations.  (Middle  West.) 
One  Wonderful  Night — 

Business  only  fair.  Competition 
too  strong  at  other  houses  nearbv. 
(East.) 


RUlin  Wild— 

Thrilling,  exciting  and  well  done. 
Good  picture  for  its  type.  Business 
above  average.    (Middle  West.) 

ASSOCIATED  ENHIBITORS 

Til!  We  Meet  Again — ■ 

Picture  onlv  fair  and  business 
fair.    (Middle  West.) 


Conquering  the  Woman — 

Considering  the  fact  that  it  was. 
the  week  before  Christmas,  this  one 
did  a  good  week's  business.  (Mid- 
dle West.) 


FILM  BOOKING  OFFICES 
In  the  Annie  of  the  Law — 

Should  be  booked  for  the  aid  it 
is  to  the  morals  of  a  community. 
It  teaches  a  needed  lesson.  Drew 
very  well.  (Middle  West.) 


Our  Mutual  Friend — 

Management  thought  the  fact  that 
this  was  a  Charles  Dickens  story 
might  bring  them  in  because  of  the 
holidays,  but  it  did  a  beautiful  flop, 
box  office  figures  falling  off  way  be- 
low average.  (East.) 


UNITED  ARTISTS 
Douglas  Fairbanks  in  Robin 

Hood — 

One  of  the  big  pictures  of  the 
year.  Never  have  played  to  better 
business.  (West.) 


No  bull  dog  ever  held  on  more 
persistently  than  this  one.  Fine 
picture  for  a  run.  (West.) 


As  great  as  the  advance  notices 
claim.  Patrons  brought  back 
friends  to  see  it.  Very  good  at- 
tendance.   (Middle  West.) 


Tess  of  the  Storm  Country — 

When  everything  else  fails,  Mary 
Fickford  brings  home  the  bacon. 
Did  a  big  week  and  it  looks  like 
another.  (West.) 


America's  favorite  has  lost  noth- 
ing since  she  appeared  in  this  story 
before.  Those  who  had  not  seen 
the  first  version  came,  and  those 
who  had,  wanted  to  see  if  she  was 
any  different.  All  said  the  only  dif- 
ference was  that  she  was  better. 
(West) 


Good  for  a  run  any  time,  any- 
where.   (Middle  West) 


One  Exciting  Night — 

Best  we  can  say  for  it  is  "  ex- 
citing," although  a  lot  of  people 
claimed  it  was  as  good  as  other 
Griffith  productions.  Anyway,  we 
did  business  with  it  and  patrons 
seemed  satisfied.  (West.) 


VITAGRAPH 

Fortune's  Mask — 

A  nice  little  picture.    Pleased  my 

patrons.    (Middle  West.) 


Divorce  Coupons — 

Average  program  picture.  Did 
fair  week  and  people  did  not  kick. 
(West.) 


WARNER  BROTHERS 
Heroes  of  the  Street — 

Not  quite  up  to  expectations. 
Wesley  Barry  has  done  better  work. 
Attendance  slightlv  off.  (Middle 
West.) 


We  filled  the  house  to  the  roof 
all  week.  Great  shows,  especially 
as  we  had  Wesley  Barry'  here  in 
person.    (Middle  West.) 


AL  LICHTMAN 
Shadows — 

One  of  the  best  bits  of  work  from 
every  viewpoint  that  we  have  had. 
There  is  not  a  kick  coming  on  this 
picture.  Wonderfully  well  liked. 
(East.) 


A  truly  wonderful  picture.  Great 
story.  Excellent  cast;  photography 
all  it  should  be.  Patrons  more 
than  liked  it.    (Middle  West.) 


FOX 
Do  or  Dare — 

Business  pretty  fair.  During 
week's  run  there  were  some  days 
that  did  good  business.  (Middle 
West.) 


The  Village  Blacksmith — 

A  masterpiece.  A  wonderful  at- 
traction for  anywhere.  Absolutely 
knocker-proof.  It  packs  'em  in. 
(Middle  West.) 

STATE  RIGHTS 
Barb  Wire- 
Business  just  fair.     First  time 
that  Hoxie  was  shown  at  this  house. 
(Middle  West.) 


Deserted  at  the  Altar — 

Picture  and  business  both  poor. 
(East) 


Mother  Eternal — 

A  pleasing  picture.  Good  attend- 
ance everything  considered.  (Mid- 
dle West.) 


Exhibitors'  Service  Bureau — Pages  188-201 


Lobby  display  for  "In  the  Days  of  Buffalo  Bill,"  prepared  by  Manager  P.  W.  Griffith,  of  the  Palace  Theatre,  Macon,  Ga.    The  painting  over 
the  doorway  is  genuine,  having  been  painted  by  a  Macon  artist  and  posed  by  Buffalo  Bill 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sebade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Gen.  Mgr.  Finklestein  &  Rubin, 
Minneapolis. 

Leo  A.  Landau,  Alhambra  and  Garden  theatres, 
Hlnwankee. 

E.    R.    Rogers,   Managing   Director,   Tivoll  and 
Rialto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  Wllby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E.  T.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.   Branham,   Famous-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qulmby,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Did. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

Eugene  H.  Roth,  California  theatre,  San  Fran- 
ttrnarn. 

Sidney  Grauman,  Grauman's  theatre,  Los  Angeles. 

Louia  K.  Sidney,  Managing  Director,  William  Fox 
theatres,  Denver. 


Exhibitors    Use  the 
Booking  Guide — 

Read  This  ! 

HENRY  H.  FRANCISCO,  manager 
of  the  Terrace  theatre,  Kendall, 
Wis.,  writes  as  follows  concern- 
ing the  value  and  usefulness  of  MO- 
TION PICTURE  NEWS  BOOKING 
GUIDE: 

"  Beg  to  say  I  use  both  NEWS  and 
GUIDE,  the  NEWS  for  booking  cur- 
rent pictures  and  the  GUIDE  when 
something  a  little  older  will  do  just  as 
well  if  it's  THERE. 

"  You  just  bet  your  whole  printing 
equipment   that   they  both   help  any 
exhibitor  who  doesn't  let  the  exchanges 
do  his  booking  for  him. 
Respectfully, 

Henry  H.  Francisco 
Terrace  Theatre,  Kendall,  Wis. 

THE  NEWS  IS  FILED 
THROUGHOUT  THE  FIELD 


Herbert  J.  Thatcher,  Strand  theatre,  Salina,  Kan. 

Geo.  Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand 
theatre,  New  York. 

Ray  Grombacher,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross    A.    McVoy,    Manager,    Temple  theatre, 
Geneva,  N.  T. 

George  Tooker,  Manager,  Regent  theatre,  Elmlra, 
N.  T. 

W.    S.    McLaren,    Managing    Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres,  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatre*,  Famous, 

Players-Las  ky. 

J.  M.  Edgar  Hart,  Manager,  Palace  theatre,  El 
Paso,  Tex. 

Paul  A.  Noble,  Manager,  Liberty  theatre,  Port- 
land, Ore. 

William   J.   Sullivan,   Manager,  Rialto  theatre, 
Butte,  Mont. 


January    13,  1923 


1S9 


Attractive  use  of  cut-out  letters  and  box-office  decoration  at  the  Mclba  theatre,  Dallas,  on  "East  is  West' 


Forget-Me-Not"LDay  Set  Asided 
By  Maryland  Governor 

Baltimore,  Md. — "  Forget-Me-Not  "  day. 
set  aside  by  the  governor,  was  tied  up  with 
the  showing  of  the  picture  of  the  same  name 
at  the  New  theatre. 

The  United  Railways,  operating  the  street 
car  lines  in  the  city,  transported  to  the  theatre 
without  charge  hundreds  of  children,  guests 
of  the  Baltimore  News,  which  aided  in  putting 
over  the  picture.  A  circular  was  distributed, 
linking  the  Forget-Me-Not  day  celebration — 
proclaimed  by  the  Governor — with  the  name 
of  the  picture;  quarter  page  ads  appeared  in 
the  leading  dailies;  an  automobile  fleet  toured 
the  city,  and  special  programs,  showing  scenes 
from  the  photoplay,  were  published. 

Specially  printed  invitations  were  sent  to 
selected  individuals  for  the  premiere  presen- 
tation in  Baltimore  of  "  Forget-Me-Not." 
Newspaper  reviewers  and  leading  civic  figures 
witnessed  this  initial  showing,  and  their  en- 
dorsement sent  the  photoplay  off  to  a  good 
start. 

The  Baltimore  News  acted  as  host  to  the 
children  who  saw  the  picture  at  matinees.  The 
United  Railways,  which  carried  the  youngsters 
to  and  from  the  theatre,  placed  on  their  cars 
large  streamers  reading,  "  We  are  on  our  way 
to  the  New  theatre  to  see  '  Forget-Me-Not ' 
as  guests  of  the  Baltimore  News  and  the 
United  Railways."  Children  from  the  orphan 
asvlums  and  schools  saw  the  picture  gratis. 


Silhouette  Contest  Put  Over 
as  "Shadows"  Tie-Up 

BOSTON,  Mass.— A  "  Shadows"  con- 
test was  put  over  to  good  effect  in 
conjunction  with  the  Boston  Tele- 
gram for  the  showing  of  "  Shadows  "  at 
the  Modern  and  Beacon  theatres. 

The  tie-up.  which  was  arranged  by 
Phil  Kahn.  exploitation  representative  of 
the  American  Feature  Film  Company, 
called  for  the  publication  of  two  sil- 
houette figures  of  prominent  film  stars 
each  day.  The  contest  began  one  week 
before  the  showing  and  continued  during 
the  week.  Cash  awards  were  given  those 
who  guessed  the  greatest  number  of 
names  from  the  silhouettes. 

The  first  prize  was  $25,  the  second,  $10, 
the  third,  fourth  and  fifth.  $5  each,  and 
the  next  fifty,  two  tickets  each  for  the 
Modern  and  Beacon. 


The  Strand  theatre,  Newark,  N.  J.,  got  this  tie- 
up  on  "  The  Sin  Flood,"  with  signs  on  the  street 
sprinklers 


"Clarence' '  Club  Leads  Boys  to 
Aid  Exploitation  Campaign 

Macon,  Ga. — Manager  E.  C.  Kingman,  of 
the  Rialto  theatre,  in  exploiting  u  Clarence," 
formed  a  "  Clarence  "  club,  and  the  publicity 
which  he  received  more  than  compensated  him 
lor  the  effort  involved. 

Two  weeks  before  the  opening  he  ran  an 
ad  containing  a  coupon  to  be  filled  in  by  any 
young  man  answering  to  the  name  of  Clarence 
and  whose  age  was  between  12  and  20.  Quite 
a  number  bit,  and  a  few  days  later  he  had 
them  meet  him  at  the  theatre,  where  he  eluci- 
dated the  big  idea.  At  this  meeting  the 
u  Clarence  Club "  was  organized  with  the 
avowed  purpose  of  studying  bugs,  saxophones 
and  mules. 

The  paper  got  a  story  of  this  and  published 
it  under  two-column  head.  Thereafter  every- 
day the  paper  carried  a  story  of  the  meetings 
of  the  "  Clarence  Club,"  their  startling  discov- 
eries as  to  the  relation  between  bugs  and  saxo- 
phones, how  saxophones  came  to  be  in- 
vented, etc. 

But  the  "'  Clarences "  did  help  out.  The 
telephone  directory  was  divided  among  them 
and  they  called  every  residence  in  town,  say- 
ing that  the  speaker's  name  was  Clarence  and 
that  he  was  going  to  play  the  saxophone  at 
the  Rialto  Thursday,  Friday  and  Saturday.  A 
local  musician,  dressed  as  the  character,  was 
secured  for  the  saxophone  solos. 


"Prince  and  Pauper"  Explo  it 
By  Vaudeville  House 

Minneapolis,  Minx. — When  Manager  J.  J. 
Cluxton  of  Pantages  theatre  played  "  The 
Prince  and  the  Pauper,"  he  decided  to  put 
special  advertising  and  exploitation  back  of 
it.  so  he  bought  larger  newspaper  space  and 
gave  three-quarters  top  to  the  picture.  The 
customary  two  sevens  was  increased  to  three 
tens  in  all  newspapers  of  the  Twin  Cities  for 
four  days. 

The  press  book  recommended  bookstore  tie- 
ups.  The  subject  was  adroitly  pursued  and 
three  bookstores  responded  with  window  dis- 
plays and  newspaper  advertising. 

Another  press  book  suggestion  garnered  a 
front  page  story  in  the  Minneapolis  News. 
A  special  pre-view  for  all  the  teachers  of  the 
Twin  Cities  had  been  arranged  with  the  co- 
operation of  Joseph  M.  Fieldman,  American 
releasing  branch  manager  in  Minneapolis. 
The  showing  was  rewarded  by  enthusiastic  en- 
dorsements of  the  educators. 

It  is  pertinent  to  remark  that  the  old  adage : 
"  The  Lord  helps  those  who  help  themselves." 
proved  true  to  Mr.  Cluxton,  for  an  impetus 
to  the  carefully  planned  campaign  came  un- 
expectedly in  the  form  of  that  episode  of  the 
series  of  reminiscences  of  Chauncey  M. 
Depew  having  to  do  with  his  dinner  with 
Mark  Twain  and  the  then  Prince  of  Wales, 
the  story  occupying  a  top  half  page  of  the 
Minneapolis  Journal  on  the  day  of  the 
opening. 


Portable  "  studio  "  used  to  photograph  Paterson, 
N.  J.,  girls  in  the  "  Wink  and  Win "  contest 
conducted  bv  the  Regent  theatre  on  "East  is 
West " 


190 


Motion   Picture  News 


Inexpensive  and  effective  lobby  display  on  "  } 
Spartanburg,  S.  C,  of  which 

Series  of  Teaser  Slides  Start 
"Trouble"  Campaign 

Columbus,  Ga. — Manager  I.  C.  Holloway, 
of  the  Rialto  theatre,  started  his  campaign  on 
"  Trouble  "  with  a  seiies  of  teaser  slides  cal- 
culated to  start  them  speculating  a  bit.  For 
three  days  he  ran  this  one: 

"  Every  blooming  one  of  you  is  going  to 
get  into  '  Trouble '  pretty  soon  if  you  listen 
to  us." 

This  was  followed  for  three  days  by  a  slide 
reading  :  "  The  '  Trouble  '  with  us  is  we  haven't 
got  enough  pictures  just  like  it." 

Then  he  put  on  this  slide:  "  That  '  Trouble ' 
stuff  was  all  bunk,  Caroline  and  James.  What 
we  want  to  tell  you  is  that  Jackie  Coogan  does 
the  best  acting  he  ever  did  in  '  Trouble.'  " 

This  slide  was  followed  immediately  by  a 
stock  slide  and  trailer. 

A  number  of  local  merchants  co-operated  on 
a  full  page  in  the  morning  paper  headed, 
"  When  in  '  Trouble '  these  firms  will  help 
you  out."'  The  tie-up  lines  were,  "  Drive 
Away  Your  '  Trouble,'  Rent  a  New  Ford  " — 
"Eliminate  Tire  *  Trouble  Save  'Trou- 
ble '  by  Calling  a  Taxi "— "  Give  the  Laugh 
to  Battery  •  Trouble,'  "  etc. 


'ellow  Men  and  Gold "  at  the  Strand  theatre, 
Charles  H.  Amos  is  manager 


Real  Lariat  Spells  Title  of 
"Cowboy  and  the  Lady" 

CHICKASHA,  Okla.— Manager  Clay- 
ton Tunstill  of  the  Rialto  theatre 
made  use  of  the  twenty-four  sheet 
poster  paper  to  furnish  him  a  cut-out  for 
his  lobby  display.  The  display  when  built 
showed  Tom  Moore  dressed  in  his  cow- 
boy outfit  and  mounted  on  a  small  pony 
throwing  a  lariat  which  spelled  out  the 
title  of  the  picture. 

The  cut-out  of  Moore  stood  on  one  side 
of  a  lobby  and  on  the  other  side  a  cut- 
out of  Mary  Miles  Minter  with  the  title 
of  the  picture — "  The  Cowboy  and  the 
Lady " — formed  by  the  lariat  rope  be- 
tween the  two  cutouts. 


Rival  Star  Contest  Staged 
on  "Trifling  Women" 

MACON,  GA.— Manager  E.  C.  King- 
man, of  the  Rialto  theatre,  used  a 
novel  contest  in  advance  of  "Tri- 
flng  Women."  Six  three  and  one  month's 
passes  were  given  to  the  three  persons 
writing  the  best  essay  giving  their  rea- 
sons for  preferring  either  Valentino  or 
Novarro,  the  latter  being  the  hero  of 
"  Trifling  Women." 

Also,  immediately  after  the  placing  of 
24-sheets,  window  cards  and  specially 
built  outside  stands,  a  private  screening 
was  held  to  which  the  Debutantes'  Club 
was  invited.  After  the  screening  of  the 
picture,  refreshments  were  served  on  the 
mezzanine,  making  of  this  a  social  event. 
Representatives  from  both  papers  at- 
tended, and  the  affair  was  given  promi- 
nence, both  as  a  social  item  and  news 
story,  always  making  mention  of  the  pic- 
ture. 


Teaser  Slides  Aid  Campaign  on 
"Clarence"  at  Columbus 

Columbus,  Ga. — Manager  I.  C.  Holloway  of 
the  Rialto  theatre  made  excellent  use  of  teaser 
copy  on  slides  in  his  advance  exploitation  on 
"  Clarence." 

Ten  days  in  advance,  Mr.  Holloway  started 
to  tease  the  title  o'ver  a  series  of  slides.  After 
a  few  days  of  straight  teasers  he  started  a 
slide  reading,  "  If  Clarence  is  in  the  house  he 
is  wanted  at  home."  This  never  failed  to  get 
a  laugh  and  impressed  the  title  on  the  minds 
of  the  audience.  But  lest  some  one  by  that 
name  should  take  it  seriously  this  slide  was 
followed  immediately  by  the  regular  illustrated 
slide  on  this  picture. 

The  lobby  display  was  simple  but  effective. 
All  lobby  lights  except  chandelier  in  the  cen- 
ter were  put  on  a  flasher  circuit  and  strong 
spot  lights  were  focussed  on  title  and  name 
of  star  in  cut-out  letters  across  the  front. 
This  is  the  first  time  the  Rialto's  lobby  lights 
had  been  "  flashed  "  and  the  novelty  of  it  got 
attention. 


Fire  Department  Furnishes 
Ballyhoo  on  "Nero" 

GALVESTON,  Texas.  —  Through  a 
tie-up  effected  with  the  Galveston 
Fire  department,  the  management 
of  the  Dixie  theatre  obtained  an  excellent 
ballyhoo  on  "  Nero." 

As  the  burning  of  Rome  is  one  of  the 
big  scenes  in  this  photoplay,  the  manage- 
ment of  the  Dixie  theatre  induced  the  fire 
department  to  name  a  "  Fireman's  Day  " 
during  the  showing  of  "  Nero."  As  a  re- 
sult, the  local  firemen  were  invited  to  see 
the  picture  as  guests  of  the  theatre.  They 
arrived  in  six  fire  trucks  which  carried 
banners  on  each  truck  announcing  the 
name  of  the  theatre  and  the  photoplay. 

The  local  newspapers  also  co-operated 
liyerally  by  playing  up  "  Fireman's  Day," 
in  conjunction  with  the  Dixie  theatre. 


Forceful  and  dignified  lobby  for  "  Under  Two  Flags  "  at  Reade's  Hippodrome  theatre,  Cleveland 


The  see-it-and-t 
book-it  Patheserial 


Pearl  White 


in 


PLUNDER 

Produced  and  Directed  by  George  B.  Seitz 


"  'Plunder'  is  endowed  with  action,  speed,  cast,  production. 
It  moves  with  characteristic  skill,  gradually  gaining  in 
tempo  until  the  end  of  each  episode  leaves  curiosity  at  the 
boiling  point  with  a  desire  to  go  in  quest  of  one's  breath. 
Granting  that  Peari  White  carries  honors  as  the  star,  the 
supporting  cast  deserves  due  credit  for  splendid  work,  and 
the  cameraman  for  unusual  effects." — M.  P.  News. 

"The  stunts  come  thick  and  fast  and  the  action  is  speedy 
in  the  extreme. ...  Each  episode  closes  with  an  exciting 
moment.     It  affords  plenty  of  thrills  and  then  some.  A 


good  deal  of  money  seems  to  have  been  spent  on  the  pro- 
duction and  there  are  some  good  interiors.  Altogether 
a  good  serial." — Film  Daily. 

"  'Plunder'  is  the  best  set  and  photographed  serial  we  have 
ever  seen.  It  has  been  made  with  the  care  of  a  special 
production  and  Miss  White  has  never  been  more  effectively 

lighted  or  given  a  better  vehicle  Most  real  and  exciting. 

The  workmanship  of  the  picture  as  well  as  the  nerve  and 
vivacity  of  Pearl  White  make  it  well  worth  seeing." — N.  Y. 
Morning  Telegraph. 


AJbetter  serial  couldn't  be  made! 

Patheserial 


Hal  Roach  presents 


Our  Gang  Comedies 

Two  parts  each 
Kids,  animals,  birds,  in  a  riot  of  comicality 


"An  abundance  of  fun." — Trade  Review. 

"The  second  'Our  Gang'  comedy  is  one  of  the 
best  seen  in  a  long  time.  Dressed  up  ducks, 
hens,  goats,  an  almost  human  mule,  and  a  dog 
combined  with  an  irresistible  gang  of  small 
dirty  kids  of  a  variety  of  ages  and  colors  make 
up  two  reels  of  sheer  fun ....  Should  prove  a 
most  pleasing  addition  to  any  bill." — Film 
Daily. 

"  'Young  Sherlocks'  is  sure  to  prove  a  winner 
....The  gags  are  highly  amusing.  Should 
please  any  audience  anywhere." — Film  Daily. 


"  'One  Terrible  Day.'  We  bought  these  com- 
edies without  seeing  any  of  them  as  Pathe  has 
always  shot  square  with  us.  Having  seen  the 
first  of  the  series  we  will  say  an  exhibitor  is 
not  shooting  square  with  himself  if  he  passes 
them  up.  Our  patrons  are  still  laughing  at 
'One  Terrible  Day.' " — J.  L.  Hasbrouck, 
Grand,  Graceville,  Minn. (Quoted  in  Amusements) 

"Have  shown  two  'Our  Gang'  comedies. 
Pleased  100  per  cent.  The  best  comedies  we 
have  found." — /.  M.  Anderson,  Community 
Theatre,  Wesson,  Ark.     (Quoted  in  Ex.  Herald) 


Just  ask  any  exhibitor  who  shows  these  comedies 
what  he  thinks  of  them  ! 

Pafhecomecjy 


J  anuary   is,  1923 


195 


Showing  the  manner  in  which  Manager  Herschel  Stuart  put  over  "The   Loves  of  Pharaoh"  at  the  Missouri  theatre,  St.  Louis.  Left — front  built 
out  over  sidewalk.    Centre — dance  prologue  staged  by  Bobbie  Tremaine  ballet.    Right — lobby  of  theatre 


Elaborate  Fashion  Show  Staged 
on  "Rich  Men's  Wives" 

Portland,  Ore. — When  Manager  Paul  E. 
Noble,  of  the  Liberty  theatre,  played  "  Rich 
Men's  Wives,"  he  staged  one  of  the  most  elab- 
orate and  artistic  fashion  promenades  on 
record,  which  cost  the  theatre  only  a  compara- 
tively small  sum. 

First,  Mr.  Noble  interested  four  leading 
Portland  merchants  in  his  idea.  Phil  Harris 
&  Company  agreed  to  display  the  latest  gowns 
on  living  models;  the  Hudson's  Bay  Company 
agreed  to  supply  $50,000  worth  of  striking 
fur  garments ;  the  C.  H.  Baker  Company  the 
latest  in  milady's  footwear,  and  the  Wonder 
Millinery  Company  the  last  word  in  millinery. 

Each  of  the  four  firms  bore  its  pro  rata  of 
the  expense  of  printing  and  distributing 
40,000  four-page  booklets  telling  of  the  style 
show  and  film  presentation.  Booklets  were 
passed  out  at  theatres,  mailed  and  distributed 
in  bundles  at  the  stores  interested  in  the  event. 

A  neatly  prepared  full -page  newspaper  ad 
printed  in  two  papers  the  day  prior  to  the 
opening  of  the  show  was  the  only  space  dis- 
play on  the  event. 

For  the  stage  display  Manager  Noble  had 
painted  a  special  drop  designed  after  the 
November  "  Vogue  "  magazine  cover.  On  the 
stage  behind  the  drop  were  dressing  rooms 
at  either  side  so  each  of  the  twelve  girls  en- 
tered the  spotlight,  which  was  focused  on  the 
drop  at  the  left,  slowly  moved  up  stage, 
turned  twice  and  returned  to  the  drop  and 
exited  at  the  right  to  the  tunes  of  a  specially 
written  ballad  prepared  by  Manager  Noble 
and  Organist  Henri  Kcates. 


/     ▼  ▼ 


Striking  canopy  effect  over  front  of  Imperial 
theatre,  Jacksonville,   Fla.,  for  "Rich  Men's 
Wives"   Albert  L.  Hill  is  manager 


Newspaper  Holds  Contest  on 
"Nanook  of  the  North" 

MILWAUKEE,  Wis.— "Nanook  of 
the  North "  is  receiving  valuable 
newspaper  publicity  throughout 
Wisconsin  as  the  result  of  the  enterprise 
of  the  Milwaukee  Journal. 

With  an  offer  of  $1,500  in  prizes  to  read- 
ers for  the  best  essay  on  Eskimo  life  it  is 
stimulating  attendance  at  all  Wisconsin 
theatres  playing  "  Nanook,"  where  every- 
body knows  authentic  information  about 
Eskimo  life  is  to  be  obtained,  for  use  in 
writing  prize  essays. 

This  offer  was  printed  on  Sunday,  De- 
cember 10,  in  connection  with  a  "  Nan- 
ook "  story  and  a  page  display  of  stills 
of  the  film's  characters  and  dramatic 
scenes.  The  rules  governing  the  compe- 
tition specify  one  grand  prize  of  $350,  a 
first  prize  of  $100,  second  prize  $50,  third 
$25,  and  twenty-eight  prizes  of  $5  each. 


Novel  Exploitation  Is  Given 
"The  Electric  House" 

San  Francisco,  Cal. — An  excellent  example 
of  the  exploitation  possibilities  that  sometimes 
lie  in  short  subjects  was  given  when  "  The 
Electric  House"  played  the  Warfield  theatre. 
Despite  the  fact  that  the  subject  was  treated 
farcically,  members  of  the  electrical  profes- 
sion expressed  themselves  as  keenly  interested 
in  the  mechanics  of  the  picture. 

A  special  screening  was  arranged  for  mem- 
bers of  the  Pioneer  Electric  Society,  presided 
over  by  John  E.  Britten,  president  of  the 
Pacific  Gas  and  Electric  Company.  In  return 
for  this  courtesy  the  society  appointed  Mr. 
Hartley,  manager  of  the  California  Co-opera- 
tive Electric  campaign,  as  its  representative 
to  visit  different  retail  shops  and  arrange 
window  displays. 

Eleven  windows  in  all  were  obtained 
through  the  society's  efforts.  The  prize  dis- 
play was  a  window  of  dishwashers,  sema- 
phores, electric  trains  and  electric  appliances 
in  a  window  of  the  theatre  building,  with  the 
sign,  "  If  you  think  your  home  is  modern, 
see  '  The  Electric  House '  at  the  Warfield."  It 
gave  people  something  to  talk  about,  and  the 
theatre  manager  was  invited  to  attend  a 
luncheon  of  200  electricians  and  contractors 
in  which  he  outlined  the  value  of  retail  win- 
dows and  incidentally  spoke  a  lot  about  "  The 
Electric  House." 


Elaborate  Street  Ballyhoo  Is 
Used  on  "Oliver  Twist" 

Boston,  Mass. — History  was  mixed  up  a  bit 
in  the  exploitation  campaign  for  "  Oliver 
Twist "  at  Tremont  Temple,  but  the  desired 
result  was  brought  about. 

Two  stagecoaches  were  used.  One  carried 
Nancy,  Sykes,  little  Oliver  and  the  other  char- 
acters from  the  Dickens  novel,  and  the  other 
carried  four  characters  in  modern,  up-to-date 
dress.  Both  advertised  the  showing  at  the 
Tremont  Temple,  but  the  sign  on  the  second 
read :  "  How  '  Oliver  Twist '  would  be  enacted 
by  characters  today." 

Alongside  this  procession  rode  a  character 
of  two  centuries  later,  Paul  Revere,  of  Con- 
cord fame.  The  wornout  old  horse  he  carried 
was  almost  two  centuries  after  that.  He  was 
labeled  "  Man  o'  War."  The  sign  read  "  Paul 
Revere  and  Man  o'  War  on  their  way  to  see 
Jackie  Coogan  in  'Oliver  Twist.'" 

Two  men,  typical  of  the  old  town  criers, 
dressed  in  eighteenth  century  costumes,  with 
high  hats  and  frocked  coats,  paraded  the 
streets  with  large  books,  the  titles  of  which 
read,  "  Jackie  Coogan  and  Oliver  Twist."  The 
books  were  32  by  20  inches.  From  time  to 
time  these  men  would  stop,  draw  a  crowd  like 
the  old  criers  and  then  begin  reading  from 
the  book  some  of  the  special  points  about  the 
picture. 

The  Dickens  Society  of  Boston  was  inter- 
ested and  gave  its  endorsement.  A  special 
print  was  rushed  to  the  mayor's  house  and  a 
private  showing  given  for  His  Honor  and 
family. 


Replica  of  gasoline  filling  station  in  lobby  of  the 
Rialto  theatre,  Boone,  Iowa,  on  "  Gas,  Oil  and 
Wattr" 


196 


Motion    Picture  News 


Flivver  with  Signs  Exploits 
"Around  the  World"  Serial 

Chicago,  111. — A  sales  and  exploitation 
stunt  on  "  Around  the  World  in  18  Days," 
which  is  adaptable  to  theatre  use  was  staged 
in  Chicago  and  vicinity  by  William  H.  Tracy, 
a  salesman  of  Universal's  Chicago  exchange. 

When  assigned  to  the  job  of  selling  the. 
chapter  play, 'Tracy  took  his  flivver,  splashed 
it  with  mud,  equipped  it  with  old  tires,  and 
tied  an  army  tent,  a  muddy  shovel,  cooking 
utensils  and  a  tow-rope  on  the  running  boards, 
and  secured  two  suit-cases  beside  the  hood. 
He  hung  an  old  switch  lantern  in  front  of  the 
radiator  and  lettered  the  suitcases  and  the  sides 
of  the  car  in  white  paint,  with  the  words, 
Around  the  World  in  18  Days,  thereby  giving 
the  idea  he  was  a  transcontinental  tourist. 

He  drove  this  car  around  the  Loop  section 
of  Chicago.  At  every  crossing  hundreds 
stopped  to  gaze  at  the  car.  At  Market  and 
Madison  he  left  the  car  for  a  few  moments 
and  500  persons  gathered.  At  State  and  Mad- 
ison, Chicago's  busiest  corner,  Tracy  attracted 
so  much  attention  the  police  drove  him  away. 

Tracy  then  took  his  car  on  an  around-the- 
city  tour.  He  would  pass  out  cards  indicating 
he  was  making  the  tour  for  the  Universal  Pic- 
tures Corporation.  Following  his  successful 
exploitation  in  each  locality,  he  would  drive 
his  car  up  to  the  nearest  moving  picture  the- 
atre and  proceed  to  sell  the  chapter  play. 


Teaser  Postal  Cards  Create 
Talk  on  "Broadway  Rose" 

M<^CON,  GA.— Manager  E.  C.  King- 
man of  the  Rialto  theatre  had  only 
three  days  in  which  to  put  over 
"  Broadway  Rose,"  but  he  made  good  use 
of  the  time. 

On  Saturday  before  the  opening  Mon- 
day, Mr.  Kingham  mailed  500  hand  writ- 
ten postal  cards  to  a  selected  list  of 
young  and  middle  aged  married  men. 
These  cards  caused  lots  of  talk  and  cre- 
ated somewhat  of  a  sensation  in  certain 
circles.  The  message  they  carried  was: 
"  Meet  me  at  the  corner  of  Cotton  and 
Cherry  streets  Monday  night  at  8  o'clock. 
(Signed)    Broadway  Rose." 

Naturally  all  who  received  them  were 
curious  and  didn't  stop  until  they  found 
out  what  it  meant. 


Atmospheric  Prologue  Staged 
on  ' i  Lorna  Doone  ' ' 

NEW  YORK,  N.  Y.— An  interesting 
prologue  which  effectively  estab- 
lished the  locale  and  atmosphere  of 
the  picture  was  staged  recently  by  the 
New  York  Mark  Strand  theatre,  of  which 
Joseph  Plunkett  is  managing  director,  in 
presenting  "  Lorna  Doone." 

The  prologue  showed  a  typical  Devon- 
shire scene,  with  the  tenor,  Fenwick 
Newell,  in  characteristic  costume  singing 
the  song,  and  as  he  finished,  a  girl  in  the 
"Lorna  Doone"  costume  walked  across 
the  stage  behind  the  scene,  and  as  the 
lights  faded  out  and  went  into  the  title 
the  music  of  the  song  was  repeated,  and 
after  that  every  time  that  Lorna  Doone 
walked  into  a  scene,  the  orchestra  used 
the  "  Lorna  Doone  "  music. 


Perilous  Experience  Contest 
Exploits  "The  Sin  Flood" 

CHARLESTON,  W.  Va.— The  man- 
ager of  the  Capitol  theatre  arranged 
with  the  Charleston  Gazette  to  run 
a  contest  for  "  The  Sin  Flood,"  which  ob- 
tained valuable  publicity  for  that  attrac- 
tion. The  first  prize  was  $5  in  gold,  the 
second,  a  two  months'  pass  to  the  Capi- 
tol, other  prizes  being  two  tickets  each  to 
the  picture. 

The  prizes  were  offered  for  the  best 
100-word  essays  on  the  most  perilous  sit- 
uation ever  faced  by  the  writers.  When 
the  first  answers  came  in  the  Gazette  was 
forced  to  raise  the  word  limit  to  250  to 
give  the  writers  opportunity  to  make  their 
essays  full  and  clear.  More  than  a  hun- 
dred replies  were  received  each  day. 

The  winning  essays  were  published  in 
the  Gazette  daily  for  a  week  and  Su 
lated  the  attendance  at  tne  picture. 


Oriental  Prologue  Is  Staged  For 
"East  Is  West" 

Cumberland,  Md. — Manager  Robert  Slote 
of  Crandall's  Strand  theatre  staged  an  "  East 
Is  West "  prologue  in  which  the  stage  was  set 
in  reproduction  of  a  temple  room.  On  the 
center  of  the  stage  was  a  small  altar  topped 
by  a  figure  of  Buddha  with  two  jars  contain- 
ing joss  sticks  and  two  Oriental  candlesticks. 
In  front  of  the  bronze  figure  an  incense 
burner  was  placed  and  this  diffused  sandel- 
wood  incense.  Local  mechants  contributed 
Chinese  screens,  two  vases  and  silk  draperies 
and  cushions  to  dress  the  show. 

The  curtains  rose  on  a  Ming  Toy  figure 
kneeling  before  the  altar  chanting  the  prayer 
from  the  little  opera  "  Saruyana."  This  was 
followed  by  the  singing  of  the  Chinese  lullaby 
in  the  play.  As  the  number  ended  the  colored 
lights  flooding  the  stage  were  gradually  low- 
ered until  there  was  complete  darkness.  In- 
stantly the  screen  was  lowered  and  the  first 
few  feet  of  the  picture  flashed  before  the 
audience,  completing  the  artistic  prologue. 


Theatre  front  for  "The  Sin  Flood"  at  the  America  theatre,  Colorado  Springs,  Colo. 


January    I  ? ,  1923 


.  197 


Two  of  the  24-shcct  cut-outs  on  "The  Eternal  Flame"  were  used  to  good  advantage,  with  a  sutaller  one  over  the  box-office,  at  the  Empress  theatre, 

Oklahoma  City,  Okla. 


'Sherlock  Holmes"  Showing  Is 
Put  Over  Effectively 

Columbia.  S.  C. — Manager  C.  W.  Irvin  of 
the  Imperial  theatre  believes  in  getting  them 
to  talk  and  his  method  of  doing  this  on 
"  Sherlock  Holmes "  did  the  work  and  cer- 
tainly created  much  good  will. 

His  plan  was  a  special  showing,  but  getting 
them  there  was  where  he  used  his  head.  His 
invitation  worked  on  their  vanity  and  accom- 
plished many  desirable  results. 

The  invitation  read:  "The  Imperial  theatre 
cordially  invites  you  as  one  of  one  hundred 
and  forty  prominent  Columbiana  to  be  a  guest 
at  a  private  screening  of  "  Sherlock  Holmes  " 
starring  John  Barrymore,  America's  foremost 
actor  of  screen  and  stage,  Mondav  morning, 
December  18,  at  9 :20  o'clock." 

Manager  Irvin  says:  "This  invitation  flat- 
tered them,  and  although  it  was  extremely 
cold  and  pouring  rain,  and  the  show  was  held 
at  9 :20,  76  of  this  number  were  present.  They 
all  waited  in  the  lobby  till  the  show  was  read] 
to  start,  to  see  '  who  the  other  prominent 
were,'  and  to  be  seen  by  them.  The  ladies 
showed  their  invitations  to  their  friends,  to 
let  them  know  that  they  were  of  the  "selected 
few."  After  the  show  they  went  out  and  told 
others  that  they  were  invicd  to  a  private  show- 
ing of  "  Sherlock  Holmes  "  as  one  of  140  etc.. 
and  that  this  was  a  wonderful  picture. 


Clarences  and  Claras  Given 
Passes  to  "Clarence" 

BIRMINGHAM,  Ala.— Manager  L.  R. 
Towns  of  the  Strand  theatre  went 
the  Clarence  Club  idea  one  better  in 
a  stunt  which  he  put  across  on  "  Clar- 
ence." At  any  rate  it  was  just  as  good  as 
organizing  a  Clarence  Club  and  probably 
a  lot  less  work.    Here  is  what  he  did: 

Several  days  in  advance  he  got  one  of 
the  newspapers  to  give  him  a  series  of 
stories  inviting  all  the  boys  named  Clar- 
ence to  be  the  guests  of  the  newspaper 
at  the  picture.  And  if  Clarence's  girl  was 
named  Clara  he  got  two  tickets  instead 
of  one.  provided  of  course  Clara  accompa- 
nied Clarence  to  the  show.  It  was  made 
plain  that  Clarence  could  not  double-cross 
her  and  take  some  one  else  on  the  ticket 
he  was  given  for  Clara.  It  all  aroused  in- 
terest and  seven  Clara-Clarence  combina- 
tions were  dug  up  besides  the  twenty  or 
more  Clarences  who  "  stagged." 


The  Palace  theatre,  McAlcster,  Okla.,  used  this 
24-sheet  cut-out  in  the  lobby  on  "  Trouble  " 


Unique  Prologue  Devised  for 
"Quincy  Adams  Sawyer" 

New  York.  N.  Y. — A  really  unusual  pro- 
logue was  devised  for  "  Quincy  Adams  Saw- 
yer" when  that  picture  opened  at  the  Capitol 
theatre  by  S.  L.  Rothafel,  managing  director. 

Taking  the  twenty-four  sheet  issued  by 
Metro  as  the  dominant  theme  of  his  prologue, 
Rothafel  enlarged  this  to  several  times  its 
original  size.  Illuminated  with  special  light- 
ing effects,  each  character  on  the  twenty-four 
sheet  appeared  ready  to  step  from  the  poster 
and  on  to  the  Capitol  stage. 

A  soloist,  garbed  as  an  old  bill  poster,  with 
a  brush  and  paste  pot  in  hand,  sang  a  spe- 
cially written  ditty,  dealing  in  turn  with  each 
of  the  leading  characters  in  the  film  version 
of  "  Quincy  Adams  Sawyer."  As  the  refrain 
touched  each  poster  character,  it  suddenly 
came  to  life  and  walked  across  the  stage. 

This  prologue  is  the  first  of  its  kind  to  be 
devised  by  Mr.  Rothafel,  and  arrangements 
are  being  made  by  Sawyer  and  Lubin  whereby 
other  first  run  theatres  throughout  the  coun- 
try will  be  enabled  to  take  advantage  of  it. 


Trailer  Run  in  Store  Window 
Boosts  "The  Masquerader" 

Tacoma.  Wash. — An  unusually  effective 
window  tie-up  was  obtained  by  Manager  Ed 
J.  Myrick.  of  the  Rialto  theatre,  on  "  The  Mas- 
querader." 

Mr.  Myrick  obtained  a  portable  projector 
and  a  small  screen,  made  up  a  special  reel  of 
trailers  on  "  The  Masquerader,"  some  news 
pictures  and  some  Topics  from  the  Press,  built 
some  special  cuts  on  the  feature  and  got  the 
People's  Store  ad  manager  to  give  him  a  cor- 
ner window  and  a  display  of  "  The  Masque- 
rader" books  and  others  which  have  been  pic- 
turized  and  were  soon  to  be  shown  at  the 
Rialto. 

From  ten  in  the  morning  until  after  nine- 
thirty  in  the  evening  Ben  Colin,  whom  Mr. 
Myrick  specially  engaged  to  handle  the  stunt, 
showed  his  special  pictures  in  the  window. 


Display  in  corner  of  foyer  of  Loew's  Palace, 
Memphis,  in  advance  of  "  The  Young  Rajah," 
arranged  by  A.  B.  Morrison,  manager.,  The 
oriental  rugs  and  props  zcere  borroived.  The 
cut-out  was  dressed  up  with  a  crepe  paper  tur- 
ban and  was  studded  with  jewels 


198 


Motion   Picture  News 


Distinctive  front  for  "In  the  Name  of  the  Law"  prepared  for  the  shozving  of  that  picture  at  the  Capitol  theatre,  Yakima,  Wash. 


Grandfathers  Admitted  Free  to 
"Remembrance"  Showing 

Joplin,  Mo. — Manager  Ben  Levy,  of  the 
Hippodrome  theatre,  arranged  with  the  Joplin 
News-Herald  to  give  a  free  theatre  party  tor 
the  grandfathers  of  Joplin  as  an  exploitation 
stunt  for  the  showing  of  "  Remembrance." 

The  News-Herald  made  a  big  feature  of  the 
party,  inviting  all  men  who  were  grand- 
fathers— or  in  the  grandfather  class,  having 
reached  the  age  of  sixty — to  attend  the  Hippo- 
drome party,  from  3  to  7  p.m.,  and  to  bring 
along  his  favorite  grandchild,  provided  he  or 
she  was  not  more  than  14  years  old.  The 
story  was  given  a  double  column  head  on  the 
first  page,  and  a  different  story  was  used  in 
four  or  five  issues,  with  another  big  story 
describing  the  party. 

Two  hundred  persons  attended  as  guests  of 
the  News-Herald  and  created  a  lot  of  talk  in 
addition  to  the  free  publicity  in  the  paper. 


Windozv  cards  frozen  in  cakes  of  ice  and  set  on 
street  corners  for  "  Braivn  of  the  North"  at  the 
Strand  theatre,  Erie,  Pa. 


Prescription  Blanks  Used  in 
"Dr.  Jack"  Campaign 

LOS  ANGELES,  CAL.— The  Mission 
theatre,  in  exploiting  "  Dr.  Jack," 
utilized  a  fake  prescription  blank 
to  good  effect.  The  blank  was  printed  in 
the  regulation  size  and  style  and  was 
imprinted  at  the  top  with  Dr.  Jack's 
name,  telephone  number  and  address,  be- 
ing that  of  the  Mission  theatre. 

The  prescription  read:  "Take  one 
hour  of  solid  laughter.  Shake  well  while 
laughing.  Dr.  Jack,  Sunshine  Specialist. 
Prescriptions  filled  by  Harold  Lloyd." 

Another  feature  of  the  campaign  was  a 
huge  cut-out  from  the  24-sheet,  used  in 
prominent  locations  all  over  the  city, 
with  a  strip  reading:  "Harold  Lloyd  ad- 
vises you  to  consult  Dr.  Jack  for  the  pep- 
ful  5-reel  treatment  at  the  Mission  the- 
atre." 


Automobile  Parade  Arranged  on 
"Brothers  Under  the  Skin" 

Kansas  City,  Mo. — Frank  L.  Newman,  of 
the  Royal  theatre,  and  William  H.  Branch, 
Goldwynner,  arranged  an  automobile  parade 
through  the  business  district  for  "  Brothers 
Under  the  Skin." 

Mr.  Branch  arranged  with  the  Maxwell 
Rales  Company  to  supply  ten  motor  cars  and 
drivers  for  nothing  other  than  the  publicity 
they  would  get  for  it.  Four  other  cars  were 
engaged  and  the  string  of  fourteen  was  sent 
through  the  business  district  of  the  city  at 
noon  on  Saturday  preceding  the  first  showing. 
The  Chief  of  Police  not  only  granted  a  permit 
for  the  parade,  but  assigned  two  motorcycle 
policemen  to  head  it.  They  were  followed  by 
a  big  motor  truck  with  a  banner  clear  along 
each  side  proclaiming :  "  We  stand  for  hus- 
bands' rights.  Association  of  '  Brothers 
Under  the  Skin.'  "  In  Hie  truck  was  a  twelve- 
piece  band.  Each  of  the  fourteen  automobiles 
carried  a  banner  on  each  side,  giving  one  of 
the  by-laws,  or  principles,  of  the  association. 
The  banners  on  the  last  car  gave  the  name 
of  the  theatre  and  the  show  date. 

A  local  chapter  of  the  Association  of 
Brothers  Under  the  Skin  was  arranged  for, 
a  lawyer  drawing  up  the  papers.  The  news- 
papers got  wise  to  that  stunt  but  gave  ii  space 
nevertheless. 


Dancing  School  Pupils  Present 
"Broadway  Rose"  Prologue 

Norfolk,  Va. — When  "  Broadway  Rose  " 
showed  at  the  Granby  theatre,  a  local  society 
dancing  teacher  co-operated  by  furnishing  four 
pupils  to  dance  each  day  in  costume.  Another 
successful  stunt  was  the  placing  of  a  shadow 
box  in  a  vacant  store  window,  with  a  young 
girl  impersonating  Miss  Murray;  and  wide 
attention  was  attracted  by  the  announcement 
that  10,000  "Broadway  Roses"  would  be 
given  away  during  the  picture's  run,  one  rose 
to  each  woman  or  girl  attending  any  per- 
formance. 

The  dancing  school  tie-up  was  an  unusual 
novelty,  and  furnished  interesting  entertain- 
ment as  well  as  a  highly  profitable  tie-up.  Two 
girls  danced  in  the  afternoon  and  two  others 
at  night.  In  all  there  were  twenty  solo  dan- 
cers during  the  week.  On  Saturday  the  entire 
twenty  staged  an  ensemble  number,  and  prizes 
were  distributed  for  their  work. 

Next  to  the  theatre  is  a  vacant  store,  and  it 
was  in  the  window  of  this  that  the  shadow  box 
was  placed.  Three  days  before  the  photoplay 
was  scheduled  for  presentation  a  young  girl, 
dressed  like  "  Broadway  Rose,"  impersonated 
the  star.  A  curtain  was  fixed  so  that  it  could 
be  drawn  in  front  of  the  spectators,  enabling 
the  model  to  take  rest  periods. 


Attractive  shadow-box  for  "Pink  Gods''  ar- 
ranged by  W.  E.  Snyder  of  the  Empress  theatre, 
Hastings,  Neb. 


January   13,  1923 


199 


Attractive  front  for  "Brawn  of  the  North"  prepared  by  C.  R.  Sullivan,  manager  of  the  Fair  theatre,  Amarillo,  Texas,  using  sazvniill  slabs. 

wolf  is  chained  in  the  foreground,  which  attracted  great  attention 


A  real 


Flood  Scenes  Used  in  Lobby  as 
"  Sin  Flood  "  Attractor 

Erie,  Pa.— When  "  The  Sin  Flood  "  was  be- 
ing exploited  for  its  showing  at  the  Lyric 
theatre,  the  manager  of  the  theatre  and  Wil- 
liam N.  Robson,  Goldwynner,  decided  it  would 
be  a  good  stunt  to  place  a  three-sheet  board 
in  the  lobby,  posting  on  it  photographs  of 
big  flood  scenes  experienced  in  the  western 
part  of  Pennsylvania,  such  as  had  been  used 
at  the  showing  of  the  film  at  the  Blackstone 
theatre,  Pittsburgh. 

Robson  remembered  that  his  family  had 
driven  into  Erie  the  night  of  the  big  flood 
there  in  July,  1915.  He  telephoned  his  daugh- 
ter to  go  up  to  the  old  home  and  look  through 
their  collection  of  prints  and  negatives.  She 
found  about  a  dozen  pictures  of  the  flood  and 
sent  prints  on  to  her  father.  These  were 
mounted  and  placed  in  the  lobby  of  the  Lyric, 
tying  up  with  the  coining  of  "  The  Sin  Flood." 
They  attracted  more  attention  than  any  single 
exploitation  feature  at  the  Rialto  in  months. 


Huge  "Clarence"  marquee  cut-out  at  Albert  L. 
Hill's  Imperial  theatre,  Jacksonville,  Fla. 


"Human  Hearts"  Card  Carries 
Human  Interest  Note 

DES  MOINES,  Iowa.— A  little  nov- 
elty which  successfully  injected  hu- 
man interest  into  the  exploitation 
campaign  on  "Human  Hearts"  consisted 
of  a  small  pink  card,  with  type  matter  in 
dark  blue,  and  enclosed  in  an  envelope 
such  as  are  used  for  pay  envelopes.  The 
outside  of  the  envelope  bore  this  letter- 
ing: "Dare  You  to  Give  This  to  the  Lady 
Unopened."  These  were  distributed  to 
men  at  various  social  occasions. 

The  wording  on  the  card  inside  was: 
"I  have  been  somewhat  neglectful  of  late 
— It's  about  time  I  took  you  somewhere. 
Let's  go  to  see  'Human  Hearts.'  It  will 
do  your  heart  good  to  see  it." 


Keith  Komedy  Karnival  Cashes 
in  on  K.  K.  K.  Publicity 

New  York,  N.  Y. — Novel  advantage  was 
taken  of  the  widespread  publicity  which  the 
Ku  Klux  Klan  is  receiving  at  the  present  by 
C.  B.  McDonald,  who  has  the  supervision  of  a 
number  of  the  Moss  theatres,  when  he  arranged 
a  Keitli  Komedy  Karnival,  and  had  the  Keith 
vaudeville  bookers  procure  him  a  vaudeville 
show  with  comedy  acts  predominating.  Mr. 
McDonald  then  booked  three  two-reel  come- 
dies, instead  of  the  usual  feature  attraction. 
The  comedies  selected  were  Charlie  Chaplin 
in  "  The  Cure,"  Buster  Keaton  in  "  The  Boat  " 
and  Larry.  Semon  in  "  The  Rent-collector." 

Three  weeks  in  advance  of  play  date,  two 
hundred  half  sheets  were  put  out  on  the  main 
highw  ays  of  New  York,  which  read  "  The 
K.K.K.  is  coming  to  B.  S.  Moss'  Broadway 
Theatre,  week  commencing  Mon.  Dec.  18th." 
As  the  Ku  Klux  Klan  is  receiving  much  front 
page  space  these  days,  Mr.  McDonald  con- 
ceived the  idea  of  using  K.K.K.  as  a  teaser, 
to  boost  his  Keith  Komedy  Karnival.  Two 
slides  were  also  made  up  with  the  same  legend 
and  used  three  weeks  prior  to  play  date. 
Stickers  were  used  with  this  mysterious  slogan 
on  newspapers  sold  on  the  stands  in  the  vicin- 
ity of  Times  Square. 

One  week  before  playdate,  three  one-sheets 
were  put  out,  with  a  bold  blocked  heading 
reading  Keith  Komedy  Karnival,  and  fol- 
lowed with  a  full  announcement  of  the  pro- 
gramme, both  vaudeville  and  the  three  star 
screen  comedians. 


Screen  Titles  Aid  in  Putting 
Over  "Dr.  Jack"  Overture 

Brooklyn,  N.  Y. — In  building  his  presenta- 
tion for  "  Dr.  Jack"  during  New  Year's  week, 
Managing  Director  Edward  L.  Hyman,  of  the 
Brooklyn  Mark  Strand  theatre,  injected  un- 
usual novelty  in  his  program  through  a  novel 
arrangement  of  the  overture. 

The  overture,  because  of  its  elaborate 
nature,  was  not  presented  on  the  program  as 
just  a  preliminary  piece  of  music,  but  was 
made  the  second  incident  on  the  program. 
Named  "  Home,  Sweet  Home  the  World 
Over,"  the  overture  was  rendered  with  the  use 
of  screen  titles  flashed  on  a  screen  covered 
with  the  Strand's  regular  tableau  curtain. 

It  consisted  of  a  series  of  versions  of  our 
old  fireside  song,  "  Home,  Sweet  Home,"  each 
version  being  attributed  to  some  race  as  the 
way  the  song  might  have  sounded  had  it  been 
composed  by  a  member.  The  titles  were  first 
flashed  on  the  screen  and  immediately  followed 
by  the  version  they  designated  would  follow. 
Thus,  "  As  We  Know  and  Love  It,"  was  the 
first  title,  and  it  was  followed  by  the  real 
American  song;  next  came  "Spanish  Style," 
and  the  orchestra  swung  into  an  imaginary 
Spanish  version;  then  Russian,  Italian,  Scotch, 
Irish,  Chinese;  then  as  Irving  Rerlin  might 
have  written  it,  and  last  "  Our  Own  Fireside 
Version." 


Music  store  wirdow  tie-up  on  "East  Is  West' 
arranged  by  the  Coliseum  theatre,  Seattle 


200 


Motion   Picture  News 


The  Majestic  theatre,  Portland,  made  effective  use  of  large  cut-out  heads  on  "Dr.  Jack" 

as  shown  here 


Chaplin  Endorsement  Utilized 
to  Exploit  "Remembrance" 

Grand  Rapids,  Mich. — Charlie  Chaplin  was 
used  to  exploit  "  Remembrance "  at  the  Isis 
theatre  by  John  Wilstach,  Goldwynner,  at 
Detroit.  Mr.  Chaplin  had  said  about  this 
photoplay,  after  seeing  it  run  off  privately 
at  the  studios:  "  '  Remembrance '  is  the  most 
human  picture  ever  put  upon  the  screen."  His 
words  had  been  used  in  the  newspaper  adver- 
tisements of  the  story,  but  Wilstach  decided 
to  make  a  different  use  of  them. 

He  got  hold  of  some  24-sheet  posters  of  a 
Chaplin  picture,  cut  out  the  picture  of  Chap- 
lin, mounted  it  on  beaverboard  and  then  had 
an  artist  draw  a  line  from  Chaplin's  mouth 
down  to  and  around  the  words  of  praise  he 
had  uttered  about  the  picture  which  were 
printed  across  his  coat.  This  cut-out  figure 
was  placed  in  front  of  the  Isis  theatre.  As 
it  was  life-size  it  attracted  much  attention. 

Several  men  were  sent  about  the  business 
streets  carrying  umbrellas  on  which  was 
painted  the  following:  "Old  Pop  Grout. 
'  Remembrance.'    Isis — Sunday." 


Huge  Anchor  Lobby  Attractor 
for  "On  the  High  Seas" 

SUMTER.  S.  C— An  attractive  and  in- 
expensive   lobby   was    prepared  by 
Manager  Oscar  White  of  the  Rex 
theatre  for  "On  the  High  Seas  "  recently. 

Mr.  White  built  a  large  anchor,  eight 
feet  high  by  six  feet  wide,  out  of  com- 
po  board.  This  was  painted  black 
and  suspended  from  the  center  of  the 
lobby  arch.  The  title  of  the  picture  was 
lettered  on  the  stem  in  white.  A  large 
rope  was  tied  at  the  top  of  the  anchor, 
coiled  around  the  stem  and  piled  in  a  coil 
on  the  floor.  Two  other  coils  of  rope 
were  placed,  one  on  each  side  of  the 
lobby. 

Six  auto  tire  casings  were  borrowed 
from  a  dealer,  wrapped  with  white  muslin 
and  changed  into  very  respectable  life 
savers.  These  were  displayed  about  the 
lobby  and  helped  to  create  the  sea  atmo- 
sphere. 


Appropriate  Catch-Line  Used 
As  "Skin-Deep"  Tie-Up 

LAKEWOOD,  N.  J.— Both  timely  and 
appropriate  was  the  catch-line  used 
in  drugstore  tie-ups  on  "  Skin  Deep  " 
when  the  photoplay  was  exploited  by  the 
Rialto  theatre.  The  sign  that  became  a 
byword  in  all  drug  stores  read: 

"  Don't  be  afraid  of  Chapped  Hands  or 
Chapped  Cheeks.  They're  only  Skin 
Deep." 

The  advice  was  timely  and  will  become 
more  opportune  as  December  changes  in- 
to  January.  


Washing  Machine  Display  for 
"Brothers  Under  the  Skin" 

SAVANNAH,  GA. — Acting  upon  the 
suggestion  of  the  Goldwyn  exploita- 
tion department,  Manager  J.  G. 
Evins,  of  the  Lucas  theatre,  arranged  a 
tie-up  on  an  electric  washing  machine 
with  an  electrical  supply  shop.  They 
placed  a  machine  in  their  lobby,  filled  it 
and  had  it  running,  and  placed  a  card 
on  it  reading,  "  A  machine  like  this  was 
almost  the  cause  of  a  divorce  in 
'  Brothers  Under  the  Skin,'  the  wonderful 
comedy  drama  now  playing  at  the  Lucas 
theatre."  Mr.  Evins  don't  know  how 
much  good  the  tie-up  did  him,  but  the 
electric  shop  sold  three  washing  ma- 
chines. 

Triple  Tie-Up  Made  by  Theatre 
in  "East  Is  West"  Campaign 

Bartlesville,  Okla. — The  manager  of  the 
Odeon  theatre  made  a  triple  tie-up  on  "  East 
Is  West"  recently  in  carrying  out  his  exploi- 
tation campaign  on  that  picture. 

He  sold  the  Rexall  Drug  Store  on  the  idea 
that  a  picture  of  the  Orient  would  be  good 
advertising  aid  in  selling  the  talcum  powders, 
basket  work  and  joss  from  the  east,  in  which 
the  store  specialized. 

Then  he  went  to  the  Boston  store  and  con- 
vinced the  management  that  a  tie-up  with  its 
line  of  Japanese  silks  would  be  a  good  window 
display  argument.  Two  portraits  of  Con- 
stance Talmadge  in  her  Ming  Toy  kimono 
were  potent  aids  in  selling  the  store  on  the 
co-operative  plan. 

For  the  final  put  out  the  manager  did  an 
about  turn  and  visited  a  men's  haberdashery 
store.  The  picture  of  Edward  Burns,  leading 
man,  in  evening  dress,  clinched  the  argument. 
A  window  was  arranged  of  Tuxedo  accesso- 
ries with  the  evening  coat  itself  as  a  center- 
piece. The  display  didn't  say  that  it  was  the 
same  coat  Burns  wore  in  making  the  picture, 
but  there  was  enough  similarity  in  the  cut  of 
the  coat  in  the  window  and  that  in  the  cut-out 
to  make  the  inference  plausible. 


Lobby  display  on  "  The  Sin  Flood  "  at  the  Hippo  drome  theatre,  Reading,  Pa.     The  striking  effect 
at  the  top  was  obtained  by  cutting  out  in  outline  the  top  half  of  the  letters  in  each  word,  then  mount- 
ing them  in  front  of  a  background,  several  inches  apart 


! 


January    13,  1923 


201 


Cutout  letters  and  natural  foliage  combined  to  produce  this  pleasing  front  on  "Broad  Daylight"  at  the  Columbia  theatre,  Seattle.    Manager  R.  IV. 
Case  placed  an  expensive  Mali  Jongg  set  in  the  display  case  in  the  centre,  which  attracted  no  little  attention 


Stunt  Pays  for  Heralds  Used 
on  *  'Valley  of  Silent  Men" 

Longmont,  Col. — E.  C.  Marquand,  of  the 
Isis  theatre,  sold  the  blank  space  on  the  stock 
Paramount  herald  for  "  The  Valley  of  Silent 
Men  "  to  the  local  bookstore,  which  paid  for 
the  cost  of  the  heralds,  printing  and  distribu- 
tion. 

The  bookstore  had  a  big  stock  of  James 
Oliver  Curwood's  novel,  and  was  glad  of  the 
opportunity  of  tying  up  with  his  latest  screen 
story.  The  Paramount  herald  carried  a  book 
design  which  hooked  the  picture  up  with  Cur- 
wood's fame  as  a  story-teller. 


Drinks  Served  in  Lobby  Boost 
"Ten  Nights  in  a  Barroom" 

Huntsville,  Ala. — Manager  C.  A.  Cruts,  of 
the  Lyric  theatre,  introduced  an  appropriate 
stunt  into  his  campaign  on  "  Ten  Nights  in  a 
Barroom "  when  he  got  the  co-operation  of 
the  Chero  Cola  Bottling  Company  in  putting 
in  a  barroom  display  and  serving  Chero  Cola 
free  to  patrons. 

An  old  bar  was  secured  and  installed  in  the 
lobby.  All  necessary  barroom  paraphernalia 
was  also  displayed,  including  cards,  signs, 
whiskey  glasses,  old  whiskey  bottles  tilled  with 
colored  water  and  a  layout  of  free  lunch. 

The  ("hero  Cola  Company  had  a  man  in 
attendance,  dressed  as  a  bartender,  serving  a 
bottle  of  Chero  Cola  to  each  person. 


Display  of  cosmetics  in  drug-store  ziindow, 
tied  up  with  "  Skin  Deep,"  gotten  by  the  Mary 
Anderson  theatre,  Louisville,  Ky. 


Doubles  Contest  Brings  Wide 
Publicity  to  "Sonny" 

NASHVILLE,  T  E  N  N.  —  Manager 
Dewey  Mouson,  of  the  Knicker- 
bocker theatre,  seized  upon  the  fact 
that  Richard  Barthelmess  has  a  dual  iden- 
tity role  in  "  Sonny  "  to  stage  a  "  Who's 
Your  Double?"  contest  to  exploit  the 
picture. 

Those  finding  doubles  were  given 
passes  to  the  picture  while  a  committee 
of  three  judges,  with  Richard  Barthel- 
mess as  "  honorary  judge,"  passed  upon 
eligibles.  Any  doubt  as  to  the  existence 
of  close  likenesses  was  dissipated  when 
the  Banner,  in  its  issue  the  following  Sun- 
day, came  out  with  a  two-page  spread  of 
prominent  doubles  and  gave  the  picture 
an  immense  amount  of  advertising. 

Cards  on  Sticks  Carry  Ad  For 
Showing  of  "Remembrance" 

Indianapolis,  Ind. — The  management  of 
Pair's  Southside  theatre  used  a  card  on  "  Re- 
membrance "  which  attracted  a  great  deal  of 
attention  in  the  neighborhood. 

One  thousand  of  the  cards  were  used.  They 
were  printed  in  black  type  on  white  card- 
board, about  five  by  eight  inches  and  were 
nailed  to  a  stick.  At  midnight  the  manager 
of  the  theatre  and  II.  T.  Snowden,  Goldwyn- 
ner  at  the  Indianapolis  exchange,  went  out 
and  stuck  the  sticks  contain) ag  the  cards  into 
the  ground  near  the  sidewalk  in  front  of  resi- 
dences in  the  neighborhood. 

When  the  occupants  of  the  house  left  it 
next  morning,  or  even  upon  looking  out,  they 
saw  the  card  proclaiming,  "Good  morning! 
I  'anion  the  intrusion,  but  this  is  just  a  remem- 
brance that  '  Remembrance,'  Rupert  Hughes' 
appealing  drama  of  mother,  father  and  chil- 
dren, will  open  a  two-day  engagement  at 
Pair's  Southside  theatre  tonight." 

Every  Man  for  Himself  in  the  Future 

It  will  mean  the  survival  of  the  fittest. 
Safeguard  yourself  and  your  business. 
Now  is  the  time  to  read 

Screenopinions 


Free  Children's  Matinees  Aid 
"Heroes  of  the  Street" 

Brooklyn,  X.  Y. — The  special  exploitation 
u>ed  for  "  Heroes  of  the  Street  "  by  Edward 
L.  Hyman,  managing  director  of  the  Brooklyn 
Mark  Strand  theatre,  was  the  always  efficacious 
orphans',  cripples'  and  poor  children's  mati- 
nee. 

Mr.  Hyman  gave  Tuesday,  the  day  after 
Christmas,  from  ten  a.  m.  to  12:30  to  the 
Brooklyn  Daily  Eagle  for  a  benefit  Christmas 
performance.  He  gave  Friday  of  the  same 
week  to  the  Xew  York  Evening  World  at  the 
same  times  for  the  same  purposes,  thus  pulling 
the  same  stunt  with  two  papers,  doubling  his 
publicity  and  tripling  his  prestige  as  a  show- 
man and  the  prestige  of  the  Strand.  The 
matinees  were  called:  "Eagle  Theatre  Party" 
and  "  Evening  World  Theatre  Party  "  respec- 
tively, thus  giving  the  papers  a  greater  pro- 
prietary interest  in  the  affairs.  The  news- 
papers were  permitted  to  have  their  own  tick- 
ets printed  and  to  distribute  same  as  they 
saw  fit. 

Another  bit  of  sagacity  on  the  part  of  Mr. 
Hyman  was  to  give  the  regular  week's  show, 
with  the  exception  of  t lie  feature  picture.  In 
this  case  he  just  changed  the  star's  vehicle, 
that  is,  playing  Wesley  Harry  in  "Heroes  of 
the  Street"  at  regular  performances,  he  ex- 
hibited Wesley  Barry's  "  Penrod  "  for  the  mat- 
inees for  the  benefit. 


A  Real  Investment 


CHICAGO,  ILL. 


Display  of  books  and  stills  in  bookstore  win- 
doiv  on  "  When  Knighthood  Was  In  Flower  " 
for  its  shewing  at  the  Garden  theatre,  Mil- 
waukee, Wis. 


202 


Motion   Picture  News 


Mr.  Johnston 

you  are  WRONG  J 


In  your  January  6th  issue 
of  MOTION  PICTURE  NEWS  you  said— 


And,  in  the  writer's  opinion,  the  broad  trouble  is 
this:  pictures,  the  mass  of  them,  are  not  telling  the 
public  anything,  certainly  nothing  new,  stirring, 
awakening  and  certainty  not  with  the  scope  and  vivid 
appeal  of  which  pictures  alone  are  capable. 

The  world  today  is  rocking  with  the  great  currents 
and  cross-currents  of  a  new  era.  From  the  great 
problems  of  every  home  there  are  truths  to  tell,  situa- 
tions to  be  dramatized,  thought  to  be  crystallized;  and 
it  is  the  duly  and  the  privilege  of  the  motion  picture  to 
rise  to  these  vast  opportunities. 

In  answer  to  your  editorial  we  say  this: 

DANIEL  CARSON  GOODMAN 

is  the  pioneer  in  the  making  of 

pictures  that  tell  the  public  something — pictures  that  drive 
home,  with  100  per  cent,  drama  and  100  per  cent.  ENTER- 
TAINMENT, gigantic,  vital,  moving  and  sweeping  phases  of 
modern  life — pictures  whose  appeal  is  based  on  their  poig- 
nantly vital  relation  to  every  man,  woman  and  child  who  goes 
into  a  motion  picture  theatre.  Daniel  Carson  Goodman 
smashingly  tells  the  truths  that  are  to  be  told ;  he  masterfully 
dramatizes  the  situations  that  are  to  be  dramatized ;  he  power- 
fully crystallizes  the  thought  that  is  the  moving  force  behind 
his  plots — and  the  latest  and  greatest  proof  that  he  does  all  of 
this  is  his  biggest  photodrama  to  date, 


HAS  THE  WORID 
GONE  MAD  / 


Territory  Now  Selling 
Independents — Communicate  with  Us 


Distributed  Throughout  the  World  by 

EQUITY  PICTURES  CORPORATION 

723  7th  Ave.,  New  York  City 


January    13,  1923 


203 


Regional  News  From  Correspondents 


Western  New  York  Briefs 

The  Strand,  Buffalo's  first  mo- 
tion picture  theatre,  built  about  10 
years  ago  by  the  late  Mitchell  H. 
Mark,  will  pass  into  history, 
February  2,  when  it  will  close  its 
doors,  having  been  unable  to  get 
an  extension  of  its  lease  for  suffi- 
cient time  to  warrant  continuation. 
The  Bank  of  Buffalo  will  use  the 
auditorium  of  the  house  and  a  store 
will  be  built  in  place  of  the  lobby. 
Harold  Edel  was  the  first  manager 
of  the  Strand.  He  died  a  year  after 
being  promoted  to  the  management 
of  the  New  York  Strand.  He  was 
followed  by  Earl  L.  Crabb,  now 
owner  of  the  System  in  Syracuse, 
who  in  turn  was  succeeded  by  E.  O. 
Weinberg,  new  managing  director 
of  the  new  State  theatre  in  Sche- 
nectady. The  present  manager  is 
Eugene  A.  Pfeil.  The  Strand  was 
the  first  motion  picture  theatre  in 
Buffalo  to  use  an  organ  and  orches- 
tra. It  has  been  a  financial  suc- 
cess up  until  a  few  years  ago  when 
the  coming  of  larger  theatres  and 
stiffer  competition  cut  into  the 
profits.  Moe  Mark,  Walter  Hays 
and  Eugene  Falk,  all  of  whom  are 
interested  in  the  Strand,  also  own 
the  building  housing  the  Criterion. 
This  property  is  one  of  the  most 
valuable  in  the  city.  In  a  few  years 
a  new  house  may  be  built  here  by 
the  Strand  interests. 


Around  the  Buffalo  Branches 


Justice  Hinkley  has  reserved 
decision  in  the  suit  of  the  Allendale 
Theatre  company  against  Levin 
Michaels,  the  former  seeking  to  re- 
strain the  latter  from  carrying  on 
an  action  to  remove  the  company 
from  the  building.  Mr.  Michaels 
owns  the  building  at  207  Allen 
Street.  Mr.  Michaels'  counsel 
alleged  that  the  company  failed  to 
pay  rent  on  time  and  to  comply 
with  certain  building  and  fire  pre- 
vention ordinances  as  required  in 
its  lease.  The  theatre  company's 
attorney  declared  the  suit  was 
brought  because  the  owner  had  been 
offered  a  larger  figure  by  a  pros- 
pective lessee.  He  denied  that  the 
rent  was  unpaid.  The  Buffalo 
papers  have  already  announced  that 
the  Allendale  has  been  leased  for 
a  year  by  the  Buffalo  Players,  Inc., 
an  organization  recently  formed 
to  foster  the  Little  Theatre  move- 
ment here. 


In  a  week  or  two  there  will  be 
a  change  of  policy  at  the  new 
Strand  and  Cataract  theatres  in 
Niagara  Falls,  N.  Y.,  where  Charlie 
Hayman  plans  to  show  pictures 
only  at  the  Cataract  and  vaudeville 
and  big  features  at  the  Strand. 


So  successful  has  been  the  two 
day  film  shows  given  in  Batavia, 
N.  Y.,  by  Mr.  Houghton,  owner  of 
the  little  Hippodrome  and  Keith  s 
theatre  of  Buffalo,  that  he  plans  to 
install  a  week  run  policy  in  the 
opera  house  and  if  this  is  also  suc- 
cessful, he  may  build  a  new  house 
in  the  spring. 


ALLAN  S.  Moritz,  manager  of 
the  Paramount  exchange,  was 
the  guest  of  honor  at  a  Christmas 
party  given  by  employes  in  the 
Franklin  Street  exchange.  Allan 
got  a  clock,  which  inspired  F.  Ray 
Powers  to  poetry.  The  engage- 
ment of  Earl  R.  Brink,  booker,  to 
Gladys  M.  Robinson,  secretary  to 
Mr.  Moritz,  was  also  announced. 
It  was  a  big  day! 

Pete  Dana  has  been  named  to 
succeed  J.  T.  Daly  as  office  man- 
ager for  the  W.  W.  Hodkinson  ex- 
change and  has  assumed  his  new 
duties. 

Henry  W.  Kahn,  Metro  manager, 
is  a  popular  guy  with  his  salesmen. 
Henry  got  a  check  for  500  iron  men 
from  the  home  office  because  Buf- 
falo went  over  the  top  into  first 
place  in  the  national  sales  drive. 
Henry  didn't  forget  the  boys  who 
made  the  records  possible  and  pre- 
sented each  salesman  with  a  silver 
cigarette  case  and  each  girl  in  the 
office  with  a  bottle  of  perfume. 

"  Vic "  Bendell  has  been  ap- 
pointed manager  of  the  Albany  F. 
B.  O.  exchange  by  Earl  Kramer  of 


the  Buffalo  office  under  whose 
jurisdiction  Albany  is.  "Vic"  suc- 
ceeds R.  S.  Bendell. 

Employes  of  the  Universal  ex- 
change Friday  evening,  January  5, 
will  give  a  benefit  in  the  Elmwood 
theatre  for  Johnny  Regan,  assist- 
ant booker,  who  is  forced  to  go 
away  for  his  health. 

Jack  Thompson,  who  recently  re- 
signed from  the  Hodkinson  sales 
staff,  is  now  back  with  his  first 
love,  Associated  Exhibitors. 

C.  S.  Williams  has  resigned  as 
exploitationist  at  the  Fox  exchange. 
He  has  not  as  yet  made  a  new  con- 
nection. 

Bob  Matson's  ill  health  has  made 
it  necessary  for  him  to  resign  from 
the  sales  staff  of  the  local  Associ- 
ated Exhibitors  office  in  the  Pathe 
exchange. 

Harry  E.  Lotz,  manager  of  the 
Select  exchange,  is  now  in  charge 
of  several  additional  counties 
formerly  in  the  Albany  office's  dis- 
trict. 

William  Garyn,  special  represen- 
tative for  Goldwyn,  was  in  town 
last  week  for  a  conference  with  T. 
W.  Brady,  local  manager. 


In  the  Washington  Exchanges 


MANAGERS  ROBIN,  FULLER 
AND  GALANTY  are  alt  in 
the  list  of  recipients  of  holiday 
gifts  from  the  force.  R.  ClinV 
Robin  received  a  neat  smoking  and 
humidor  stand  of  mahogany,  glass 
and  brass,  which  just  fills  a  void  in 
the  Pathe  office;  George  Fuller  of 
Metro  was  the  target  of  a  lone- 
some sherbet  set  and  Sam  Galanty 
got  a  desk  full  of  smoking  acces- 
sories and  cigars,  cigarettes  and  the 
weeds  that  Pittsburg  film  salesmen 
pass  out. 

Manager  Gittelson  of  F.  B.  O. 
here  left  Sunday  (New  Year's 
Eve)  for  Chicago  to  assume  charge 
of  the  F.  B.  O.  exchange  there.  A 
Mr.  Lieb  is  expected  to  take  over 


the  management  of  the  exchange 
here. 

The  latest  advices  from  the 
F-I-L-M  board  point  to  the  hold- 
ing of  the  big  winter-spring  get- 
together  in  the  early  days  of  Feb- 
ruary. Among  those  in  charge  of 
the  various  committees,  Harry 
Hunter  of  Paramount  is  to  head 
the  entertainment  group. 

Walter  Lusk,  former  manager  of 
the  First  National  exchange  at 
Cleveland,  Ohio,  has  arrived  in 
Washington  to  take  over  the  duties 
of  exchange  manager  for  the  First 
National  here.  He  is  relieving  the 
retiring  manager,  "  Lou "  Bache, 
who  is  to  handle  new  duties  at  the 
home  office  in  New  York  and  else- 
where. 


S.  L.  Lambert  is  running  for  the 
office  of  mayor  in  the  town  of  Wel- 
land,  Ont.,  where  Mr.  Mayor-to-be 
owns  the  Lambert  theatre. 


The  Goodwill  theatre,  Johnson 
City,  N.  Y.,  will  open  February 
1  with  motion  pictures.  William 
H.  Mack,  who  is  the  proprietor  of 
the  Endwell  in  the  same  Southern 
Tier  town,  will  be  the  manager, 
succeeding  Harold  F.  Albert  who 
will  devote  all  his  time  to  the  posi- 
tion of  director  of  recreation  for 
the  Endicott-Johnson  company. 


to  Al  Beckerich,  manager  of  the 
Loew  State,  at  the  Christmas  party 
given  by  Marcus  Loew  in  the 
Seames  and  Zeitler  cafe.  The  party 
was  given  by  the  big  boss  in  ap- 
preciation of  the  faithful  services 
rendered  during  the  past  year. 


Two  new  Simplex  projection  ma- 
chines will  be  installed  in  the  new 
Palace  theatre  soon  to  be  opened  by 
Peterson  &  Woods  in  Jamestown, 
N.  Y.,  by  Al  Becker  of  the  Becker 
Theatre  Supply  company. 


I.  M.  Moskowitz  has  arrived  in 
town  and  has  re-opened  the  local 
branch  of  the  Independent  Movie 
Supply  company  in  Pearl  street. 


Bruce  Fowler,  manager  of  the 
Indiana  Theatre,  Terra  Haute,  Ind., 
and  former  manager  of  the  local 
Elmwood,  was  in  town  for  the 
Yuletide  season,  accompanied  by 
Mrs.  Fowler  and  son. 


launch  a  movement  to  add  Lock- 
port,  N.  Y.,  to  his  Associated  The- 
atres, Inc.  chain.  A  site  has  been 
purchased  for  a  theatre  in  the  Lock 
city. 


T.  G.  Thompson,  manager  of  the 
Grand  theatre,  Rochester,  has  writ- 
ten Buffalo  friends  that  the  grape- 
fruit which  he  raises  on  his  ranch 
at  San  Benito,  where  he  is  winter- 
ing, can  shoot  the  farthest  of  any  in 
existence. 


Washington  Paragraphs 

The  Department  of  Agriculture 
has  produced  thirty-three  pictures 
devoted  to  the  work  of  the  thirty- 
eight  bureaus  of  the  Department 
during  1922.  In  1923,  Director 
Perkins  says  that  he  expects  to 
turn  out  a  larger  production  and 
with  greater  efficiency. 


Efficient  inspection  of  building 
jobs  andt  speedy  approval  is  held 
up  by  the  lack  of  funds  at  the  dis- 
posal of  the  building  permit  office. 
The  city  is  divided  into  nine  dis- 
tricts and  each  man  has  at  least 
200  to  300  jobs.  Some  of  these 
jobs  are  new  theatres,  exchanges, 
club  projection  rooms  and  school 
auditoriums.  That  is  why  Cran- 
dall's  new  theatres  and  the  rest  of 
the  city's  record  mid-winter  build- 
ing program  is  held  up.  December 
23  Inspector  Healey  reported  plans 
for  twenty-five  big  buildings  on 
file  to  be  checked.  One  set  of  these 
plans  had  been  there  since  Sep- 
tember 6. 


Reliance  Films  is  now  on  the 
ninth  floor  of  the  Mather  building 
in  charge  of  the  former  office  man- 
ager Lueber.  Leo  Garner  is  now 
with  Sidney  Lust  as  publicity  and 
exploitation  expert.  Garner  is  to 
apply  the  same  successful  policy 
to  the  exploitation  of  "  Deserted  at 
the  Altar "  that  he  applied  to  his 
successful  plug  for  "  Mickey," 
which  is  one  of  the  record  film  ex- 
ploitation stunts  of  the  territory. 


Many  Georgetown  University 
graduates  who  have  made  their 
mark  in  the  movies  will  be  sur- 
prised to  learn  that  a  motion  pic- 
ture lecture,  "  Georgetown,  Past, 
Present  and  Future,"  is  the  most 
effective  method  of  securing  the 
needed  funds  for  the  new  endow- 
ment and  foreign  trade  school  ex- 
tension work.  The  funds  to  be 
raised  through  local  chapters  in 
such  movie  towns  as  Rochester, 
Chicago,  Milwaukee,  Buffalo,  Syra- 
cuse and  Pittsburghwill  provide  for 
new  dormitory  and  lecture  space 
for  the  foreign  trade  school. 


A  fine  smoking  set  was  presented       Harold   E.   Dygert  is  about  to 


Mrs.  Locher  of  the  Crandall 
staff  entertained  the  directors  of 
the  Child  Welfare  Society,  of 
which  Miss  Mary  Gwynn  is  presi- 
dent. Mrs.  Breckenridge  Long 
gave  a  screening  of  the  Govern- 
ment film,  "  Our  Children,"  made 
for  the  Children's  Bureau,  Depart- 
ment of  Labor. 


204 


Motion    Picture    N  ews 


Kansas  City  Snapshots 

Mr.  and  Mrs.  Frank  L.  Newman 
have  returned  to  Kansas  City  from 
what  Mr.  Newman  terms  as  his 
most  interesting  visit  to  the  Pacific 
coast.  Mr.  and  Mrs.  Newman, 
whose  primary  purpose  for  going  to 
the  coast  was  to  attend  the  Para- 
mount convention  recently,  were 
guests  of  Mr.  and  Mrs.  Cecil  De- 
Mille  at  a  party  at  the  DeMille 
home  and  Mr.  Newman  is  loud  in 
his  praise  of  the  work  now  being 
done  by  the  film  folks  in  the  pro- 
duction of  pictures  for  the  coming 
year. 

"  They  see  at  last  that  the  medio- 
cre films  are  not  going  to  get  by  the 
public,''  Mr.  Newman  said,  "  and 
they  are  making  every  effort  to 
make  good  ones.  The  day  of  the 
star  is  passed,  I  believe.  More  and 
more  the  demand  for  better  stories 
is  rising,  stories  with  a  real  plot. 
In  the  future  the  play  will  be 
starred,  or  the  whole  cast,  not  just 
a  single  man  or.  woman  actor." 

The  Gem  theatre  at  Harper,  Kas., 
has  been  purchased  by  Thurman  & 
Son  of  Anthony,  Kas.,  from  Mrs. 

H.  Robinson,  while  a  new  house  is 
to  be  opened  at  Cambridge,  Kas.,  by 
Davis  and  Horner. 

Children  of  movie  patrons  of  the 
Royal  theatre,  Kansas  City,  enjoyed 
a  week  of  real  Christmas  entertain- 
ment this  week.  A  huge  tree  was 
decorated  and  extra  playroom 
equipment  placed  in  the  childrens' 
playroom.  There  were  gifts  and 
candy  for  each  "  visitor,"  and  sev- 
eral nurses  were  in  charge.  Baby 
Dell  Borden,  a  local  entertainer, 
sang  and  danced  for  the  children 
each  afternoon  and  night  between 

I.  30  o'clock  and  9.15  o'clock. 


In  Kansas  City's  Exchanges 


estimated  at  $140,000,  with  little  in- 
surance. Johnny  Lazier  of  Kansas 
City,  Mo.,  owned  the  shows. 


George  Erdmann  picked  the  job 
of  office  manager  from  the  First 
National  Christmas  tree  last  Satur- 
day. Erdmann  has  been  associated 
with  First  National  for  the  last 
three  years.  Prior  to  that  he  was 
manager  of  the  local  Famous  Play- 
ers-Lasky  exchange.  He  succeeds 
Walter  Lusk,  who  has  been  ap- 
pointed manager  of  First  National's 
office  in  Washington.  Lusk  has 
made  a  host  of  friends  in  the  Cleve- 
land territory  during  the  seven 
years  that  he  has  been  serving  the 
exhibitors  first  with  Mutual,  and 
for  the  past  five  years  with  First 
National  releases.  They  all  express 
regret  at  his  leaving,  and  wish  him 
good  luck  in  his  new  enterprise. 

Cleveland  Chatter 

Fred  Desberg,  general  manager 
of  the  Loew  Ohio  theatres  has  a 
nice  Christmas  present  for  the 
people  of  Cleveland  in  his  an- 
nouncement of  coming  attraction  at 
the  Stillman  theatre  which  include 
"  Rob;n  Hood,"  "  Dangerous  Age," 
"  One  Exciting  Night,"  "  Jazz- 
mania,"  "  The  Voice  in  the  Mina- 
ret "  and  others  of  like  calibre. 

Christie  Deibel,  of  the  Liberty 
theatre,  Youngstown,  was  in  town 
the  fore  part  of  the  week  to  do 
his  Christmas  film  shopping. 


Jack  Greenbaum  of  the  Opera 
House,  Mansfield,  answered  present 
at  the  roll  call  of  out-of-town  ex- 
hibitors this  week. 


THE  exploitation  campaign  in 
the  Kansas  City .  territory  for 
"  Where  Is  My  Wandering  Boy  To- 
night?" has  been  placed  in  charge 
of  Harry  Greenway  by  the  Rich- 
ards &  Flynn  exchange  of  Kansas 
City.  Greenway  is  well  known  in 
the  Kansas  City  territory,  having 
served  as  advance  man  for  several 
road  shows. 

D.  M.  Major,  former  assistant 
manager  of  the  Kansas  City  Vita- 
graph  office,  was  presented  an  en- 
graved gold  pencil  last  week  when 
he  resigned. 

Art  Jacobson,  Universal  salesman 
out  of  Kansas  City,  and  his  wife 
had  a  narrow  escape  last  week  near 
Iola,  Kan.,  when  the  car  which  Mr. 


Jacobson  was  driving  on  an  icy 
pavement  skidded  and  was  demol- 
ished. Neither  Mr.  Jacobson  nor 
his  wife  were  injured. 

Another  series  of  western  pic- 
tures, starring  J.  B.  Warner,  has 
been  obtained  for  distribution  in 
Kansas  and  Western  Missouri  by 
the  Standard  Film  Company  of 
Kansas  City,  according  to  Bernard 
C.  Cook,  manager. 

A  special  preview  showing  of  the 
Fox  production,  "  The  Milage 
Blacksmith,"  was  staged  for  Kan- 
sas City  exhibitors  at  the  Main 
Street  theatre  last  week.  The  pro- 
duction won  the  hearty  praise  of 
the  majority  of  the  theatre  owners. 


St.  Louis  Film  Row  Notes 


PHIL  LANGDON  has  joined  the 
local  Goldwyn  selling  organiza- 
tion. He  formerly  worked  out  ot 
Cincinnati.  He  has  been  assigned 
the  city  sales  job  by  Manager  Dug- 
ger. 

Oscar  Cantnor,  publicity  man  tor 
the  local  Paramount  office,  who  un- 
derwent an  operation  for  a  throat 
affection  at  the  Methodist  Hospital 
recentlv,  is  rapidly  convalescing. 
He  was  taken  home  on  Christmas 

Day.  , 

Billv  Truog,  district  manager  for 
Goldwyn,  was  a  visitor  of  the  past 
week.  , 
J.  Slater,  general  manager  ot 
the  Universal  theatres,  is  in  St. 
Louis  in  connection  with  the  recent 
opening  of  the  Rivoli  theatre  by 
Universal  here.  He  is  very  well 
pleased  with  the  progress  made  by 
the  Sixth  street  house  since  its 
grand  opening.  The  attendance  has 
been  far  in  excess  of  the  advance 


estimates  made  by  the  Universal 
officials. 

Jerome  Safron,  home  office  rep- 
resentative of  the  F.  B.  O.,  is  in 
town  for  several  days  as  the  guest 
of  Milton  Simon,  local  F.  B.  O. 
manager. 

Fox  conducted  an  educational  ex- 
hibit at  the  annual  gathering  of  the 
Illinois  School  Teachers'  Associa- 
tion held  in  Springfield  on  Decem- 
ber 27,  28  and  29.  C.  W.  McKean 
was  in  charge.  Among  the  films 
shown  was  "  The  Village  Black- 
smith." Manager  G.  E.  McKean 
believes  that  the  teachers  can  do 
much  to  spread  the  gospel  of  bet- 
ter pictures  and  he  couldn't  over- 
look the  opportunity  of  showing 
them  "  The  Village  Blacksmith." 
Another  interesting  little  feature 
was  "  The  Runaway  Dog,"  one  of 
the  best  one-reel  pictures  Fox  has 
ever  produced.  It  has  an  especial 
appeal  for  school  children. 


Along  Cleveland's  Film  Row 


Forest  Kelly  of  the  Lincoln  the- 
atre, Massilon,  was  picture  shop- 
ping in  the  film  building  the  middle 
of  the  week. 


ITS  A  BOY!  Ask  Nat  Baruch, 
manager  of  the  local  Goldwyn 
exchange  —  he  knows.  Baruch 
joined  the  army  of  fond  fathers 
last  Thursday,  and  now  he  doesn  t 
care  whether  Santa  puts  anything 
in  his  Christmas  sock  or  not.  Dis- 
trict manager  Flynn  wired  Baruch 
that  Nat,  Jr.,  was  to  be  put  on  the 
pay  roll  immediately,  so  neither 
Goldwyn  nor  the  Baruch  family  has 
anything  to  worry  about  the  future. 

Mark  Goldman,  local  Select  Man- 
ager signed  up  with  Reade's  Hip- 
podrome, Cleveland,  to  show  "  One 
Week  of  Love  "  the  week  of  Janu- 
ary 7th.  This  completes  the  book- 
ings of  "  One  Wek  of  Love "  in 
every  city  in  the  northern  Ohio 
territory  of  10,000  and  upward  pop- 
ulation, says  Goldman. 

Aaron  Wayne  has  moved  from 
the  Cleveland  Paramount  office  to 
the  Columbus  Paramount  office, 
where  he  has  been  placed  in  charge 
of  the  sales  department. 

A.  H.  Tuffler  has  been  added  to 
the  local  Paramount  sales  force. 
Tuffler  formerly  was  connected 
with  the  Pathe  exchange  in  Cleve- 
land. 

Eddie  Fontaine,  manager  of  the 
F.  P.  L.  Company  here,  took  a  long 
trip  to  Akron  this  week.  Ordi- 
narily it  takes  about  an  hour  to 
travel  the  roads  between  Cleveland 
and  Akron,  but  with  half  a  foot  of 
snow  on  the  ground  it  was  a  regular 


journey.  Bet  Exhibitor  Allen  Sim- 
mons' house,  on  the  top  of  the  hill 
as  you  enter  Akron  where  hospi- 
tality is  lavishly  dispensed  among 
film  folks,  looked  good  to  Fontaine 
as  he  drove  into  the  town. 

H.  L.  Conway,  who  used  to  be 
with  the  Famous  Players  Lasky  ex- 
change in  Milwaukee,  has  changed 
his  address  to  Cleveland,  but  is  still 
with  the  same  concern. 

J.  J.  Crandall,  in  his  capacity  of 
division  manager  for  Associated 
Exhibitors,  granted  himself,  as 
Cleveland  exchange  manager,  a 
leave  of  absence  to  spend  the  hol- 
idays with  his  family  in  Washing- 
ton, D.  C.  Crandall  has  been  com- 
manding the  local  office  for  the  past 
two  months,  and  will  continue  to  do 
so  until  a  permanent  resident  man- 
ager is  appointed  to  succeed  E.  C. 
Fielder  who  resigned  to  become  as- 
sociated with  J.  E.  Jessey  in  the 
Progress  Pictures  Corporation. 


St.  Louis  Snapshots 

After  having  been  dark  for  many 
months,  the  Amuse  U  theatre, 
Dnpo,  111.,  reopened  for  business 
on  New  Year's  Day. 


George  E.  York,  37  years,  care- 
taker of  the  Lyric  theatre,  East 
St.  Louis,  is  reported  to  have  con- 
fessed to  the  police  of  that  city 
that  he  engineered  the  hold-up  of 
October  1  last  when  two  masked 
men  took  $2,480  from  William 
Cravens,  assistant  manager  of  the 
theatre,  and  York,  and  made  an 
unsuccessful  attempt  to  loot  the 
theatre  safe  on  Christmas  night. 

About  6  a.  m.  December  26, 
York  informed  the  police  that  he 
had  been  kept  prisoner  by  two 
robbers  who  had  attempted  to  open 
the  safe,  which  contained  $5,000. 
The  intruders  had  used  a  welding 
acetylene  torch  instead  of  a  cut- 
ting torch  and  hadn't  been  able  to 
get  into  the  strong-box. 

Chief  of  Police  Mulconnery 
didn't  think  much  of  York's  ac- 
count of  how  he  was  overpowered 
and  tied  to  a  chair  by  the  robbers 
and  held  him  for  investigation.  His 
confession  is  said  to  have  followed. 

The  police  later  arrested  another 
man  who  was  implicated  by  York. 


Frank  Tate,  Charley  Cella  and 
their  associates  in  the  string  of 
theatres  conducted  by  :hem,  includ- 
ing the  Grand  Opera  House,  Co- 
lumbia, Strand,  Rialto  and  Amer- 
ican and  their  other  business  ven- 
tures have  had  a  very  good  year, 
according  to  all  reports.  Recently 
they  cleaned  up  about  $800,000  by 
exercising  an  option  to  purchase 
the  Columbia  theatre  site  for  a  price 
fixed  twenty-five  years  ago,  while 
during  the  past  week  applications 
for  increases  in  capital  stock  by 
their  various  companies  show  a 
very  healthy  conditiorj.  it  is  stated. 


The  Southern  Reai  Estate  and 
Financial  Company  raised  its  cap- 
ital from  $1,000,000  to  $1,450,000 
showing  assets  of  $3,279,469  and 
liabilities  of  but  $1,824,824.  The 
Columbia  theatre  raised  its  stock 
from  $200,000  to  $300,000  with  as- 
sets of  $430,436  and  liabilities  of 
$86,751.  The  Middleton  Theatre 
Company's  new  capital  will  be 
$450,000  instead  of  $100,000  having 
assets  of  $718,000  and  liabilities  of 
$115,599.  The  Castle  Amusement 
Company  from  $25,000  to  S100.000 
with  liabilities  of  $5,000  and  assets 
of  $105,006;  and  the  Mid-citv  Realtv 
Company  from  $100,000  to  S200.000, 
showing  assets  of  $249,228  and 
liabilities  of  $9,612. 


The  Mighty  Doris  Shows  in  win- 
ter quarters  in  an  old  car  barn  near 
F.dgemont,  III.,  was  destroyed  by 
fire  on  December  27.    The  loss  was 


A  few  days  ago  Tate  and  his 
associates  took  out  $125,000  loan 
on  the  Strand  theatre  site.  The 
loan  will  run  for  five  years  at 
5'/2  per  cent.  This  site  was  also 
purchased  recently  at  a  very  low 
figure  compared  with  its  present 
value.  Tate  has  long  been  regarded 
as  one  of  the  shrewdest  real  estate 
investors  in  St.  Louis  and  he  and 
the  late  Louis  Cella  made  tig  profits 
by  buying  property  that  generally 
was  believed  to  be  dead.  Some  said 
they  were  lucky,  but  me:-,  in  the 
know  said  it  was  simply  ability  to 
Interpret  the  trend  of  events  and 
act  accordingly. 


January    is,    1 9 2 3 


205 


Seattle  Slants 

A  special  matinee  for  children 
at  10  a.  m.  the  opening  day  of 
Christmas  week  was  successfully 
put  over  by  Manager  H.  B.  Wright 
of  the  Strand  theatre  for  Betty 
Ann  Hisle,  the  tiny  Goldwyn  star, 
spending  the  holidays  in  Seattle  at 
her  home.  The  five-year-old  tot 
was  also  featured  on  the  Strand's 
Christmas  week  bill  in  a  novelty 
playlet  which  featured  her  as  one 
of  the  youngest  stage  dancers  in 
the  city. 


News  of  the  Canadian  Exchanges 


"  The  Flirt "  was  given  its  world 
premier  in  Seattle  during  Christmas 
week  by  Manager  R.  W.  Case  at  the 
Columbia  theatre.  Advance  adver- 
tising and  plenty  of  publicity  put 
the  picture  over  to  a  good  start, 
and  press  comments  after  the  ini- 
tial performance  were  very  gratify- 
ing. In  spite  of  keen  competition 
from  other  houses,  the  Columbia 
managed  to  attract  the  crowds  with 
the  latest  Universal  Jewel,  and  the 
enthusiastic  way  in  which  the  pub- 
lic received  the  picture  was  consid- 
ered a  good  omen  by  Mr.  Case  and 
Jack  Schlaifer,  head  of  the  local 
Universal  exchange. 


PHIL.  KAUFFMAN,  general 
manager  of  Regal  Films,  Ltd., 
Toronto,  recently  completed  a  tour 
of  inspection  of  all  branch  ex- 
changes of  the  Regal  .company 
from  coast  to  coast  in  Canada. 

Morris  Milligan,  formerly  man- 
ager of  the  Winnipeg  branch  of 
the  Famous-Lasky  Film  Service, 
Limited,  is  now  district  manager 
with  headquarters  at  Cincinnati, 
Ohio,  for  Famous-Lasky. 

H.  Kirchgassner  of  New  York, 
chief  auditor  of  the  Goldwyn  Film 
Company,  has  been  a  visitor  at  the 
Winnipeg  branch  of  the  Goldwyn 
company,  which  is  now  managed  by 
Haskell  Masters. 


As  a  special  Christmas  novelty, 
all  ushers  at  Manager  Frank 
Steffy's  Coliseum  theatre  were  at- 
tired in  red  costumes  with  white 
trimmings  and  caps  to  match. 


John  Hamrick,  president  of  the 
Blue  Mouse  circuit,  left  recently  for 
Astoria,  where  he  was  scheduled  to 
open  the  temporary  Blue  Mouse 
theatre  on  Christmas  Day  with 
"  Tess  of  the  Storm  Country."  The 
theatre  is  built  on  the  second  floor 
of  a  garage,  the  only  building  that 
was  left  standing  by  the  recent  fire 
in  the  Oregon  city,  which  destroyed 
three  theatres  owned  by  Mr.  Ham- 
rick. The  temporary  Blue  Mouse 
is  furnished  with  folding  chairs 
and  other  similar  equipment  rushed 
from  Seattle,  but  is  the  only  source 
of  entertainment  in  the  city.  Prices 
charged  by  Mr.  Hamrick  are  ten 
and  twenty  cents,  in  place  of 
twenty-five  and  thirty-five  cents 
admission  charged  at  the  former 
Blue  Mouse. 


San  Diego,  Cal.,  News 

Manager  Russell  Rogers  of  the 
Plaza  theatre  succeeded  in  booking 
for  the  week  beginning  December 
23rd  the  new  Douglas  Fairbanks 
feature,  "Robin  Hood,"  thus  bring- 
ing to  San  Diego  the  only  showing 
of  that  film  this  year  aside  from 
its  presentation  at  Grauman's 
Hollywood  Egyptian  theatre. 


Xew  incorporations  at  Montreal, 
Quebec,  include  the  following:  Le 
Bon  Cinema  Compagnie,  Limitee, 
which  has  been  organized  to  dis- 
tribute French  and  other  film  re- 
leases ;  Burpee  &  West,  organized 
by  Donald  A.  Burpee  and  Maurice 
West,  to  handle  pictures  produced 
by  Ernest  Shipman  in  Quebec  and 
Eastern  Canada ;  and  the  Court 
Amusement  Enterprise,  Limited. 

The  Famous-Lasky  office  staff  at 
Montreal,  Quebec,  won  the  first  half 
of  the  schedule  in  the  theatrical  al- 
ley bowling  league  by  a  wide  mar- 
gin. Sol.  Levitt  and  Jack  Weir 
were  the  stars  of  the  team. 


The  new  Queen  theatre  at  St. 
Stephen,  N.  B.,  is  being  built  out 
over  the  St.  Croix  River  in  order 
to  secure  an  enlarged  site  for  the 
structure.  For  this  purpose,  huge 
concrete  supports  have  been  sunk 
into  the  river  bed.  The  Queen  the- 
atre is  to  replace  the  Bijou  theatre, 
which  was  destroyed  by  fire  some 
weeks  ago. 


Around  Seattle's  Branch  Offices 


The  Superba  Theatre  has  been 
using  with  good  results  a  special 
orchestra  for  several  weeks, 
directed  by  Chris  Betz.  The  orches- 
tra, of  six  pieces,  gives  an  overture 
for  the  main  afternoon  and  even- 
ing shows  and  then  plays  through- 
out the  program,  adapting  for  each 
film. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


AL  BLOOM  has  recently  accept- 
ed the  position  of  assistant 
manager  and  booker  of  the  local 
Universal  exchange,  after  having 
held  that  position  in  the  Seattle 
branch  of  the  Metro  Pictures  Cor- 
poration for  several  years.  He 
succeeds  Emil  Erickson  at  the  Uni- 
versal office.  Mr.  Bloom  was  a 
Universal  employee  in  this  city 
when  that  organization  first  opened 
offices  here  about  ten  years  ago,  and 
since  that  time  has  always  ben  ac- 
tively engaged  in  the  motion  pic- 
ture business. 

Ned  Edris,  salesman  and  public- 
ity specialist  for  the  De  Luxe  Fea- 
ture Film  Company,  arrived  in  town 
after  a  five  weeks'  tour  of  Wash- 
ington and  Oregon,  with  reports  of 
better  conditions  all  along  the  line. 
Mr.  Edris,  after  spending  a  few 
days  in  the  city,  left  again  for  an 
extended  tour  into  Montana,  where 
he  expects  to  be  for  about  three 
weeks  or  more. 

Wallace  Rucker,  salesman  for  the 
local  Educational  Pictures  ex- 
change, returned  to  Seattle  from  a 
tour  of  Oregon  and  Washington, 
and  spent  the  holidays  here.  After 
the  first  of  the  year  he  planned  to 
start  out  on  the  road  again,  making 
a  trip  into  Idaho  and  Montana. 

L.  K.  Brin,  president  of  the  L. 
K.  Grin  exchanges,  returned  to 
Seattle  from  Denver,  where  he  con- 
ferred with  his  branch  manager  in 
regard  to  the  new  Warner  Broth- 
ers' pictures  being  handled  by  the 
Brin  exchanges  in  the  Pacific 
Xorthwcst.  Bookings  on  "  The 
Beautiful  and  Damned"  and  "Lit- 
tle Heroes  of  the  Street "  are  now 
occupying  the  attention  of  Mr. 
Brin. 

Louis  Rosenberg  left  Seattle  this 
week  for  a  trip  into  Oregon  with 
the  features  "  Shadows,"  "  The 
World's  a  Stage  "  and  "  Thorns  and 
Orange  Blossoms."  After  covering 
Oregon  he  will  return  and  cross 
over  into  Montana. 

"  The  Hero "  has  been  booked 
with  the  Jensen-Yon  Herberg  cir- 
cuit for  showing  in  Seattle  about 
January  20,  according  to  an  an- 
nouncement made  by  Al  Rosenberg, 
of  the  De  Luxe  Feature  Film  Com- 
pany recently.  Prints  of  the  pic- 
ture arrived  in  this  city  last  week 
and  the  feature  is  being  shown  to 
exhibitors  in  the  local  territory  at 
the  present  time. 

"  Dr.  Jack,"  Harold  Lloyd's  sec- 
ond five-part  comedy,  has  arrived  in 
the  city  and  will  be  shown  at  the 
Libertv  theatre  here  in  the  near  fu- 


ture, according  to  word  from  the 
Seattle  Pathe  exchange.  "  Grand- 
ma's Boy "  ran  two  weeks  at  the 
Liberty  several  months  ago,  and  is 
still  being  shown  in  neighborhood 
houses  in  Seattle  and  surrounding 
territory,  where  it  is  establising 
many  new  house  records. 

"  Tess  of  the  Storm  Country " 
was  recently  booked  by  Charles 
Hardin,  manager  of  the  local 
United  Artists  exchange,  with  John 
Hamrick  for  showing  at  the  tem- 
porary Blue  Mouse  theatre  in 
Astoria,  Oregon.  This  is  the  first 
picture  to  play  in  that  city  since 
the  conflagration  that  destroyed  the 
entire  business  district  several 
weeks  ago. 


Canadian  Brevities 

Canadian  Educational  Films, 
Limited,  representing  the  Educa- 
tional Film  Corporation  of  the 
United  States  in  the  Canadian  ter- 
ritory, has  opened  i Ls  own  direct 
chain  of  offices  in  the  Dominion, 
according  to  announcement  just 
made  by  O.  R.  Hanson,  Toronto, 
general  manager  for  Canada. 
B ranches  have  been  established  in 
six  different  cities  to  provide  serv- 
ice from  Coast  to  Coast  and  man 
agers  have  been  appointed  for 
each  of  these  offices  as  follows: 

Toronto,  S.  B.  Taube ;  Montreal, 
W.  E.  Allen,  Albee  Building, 
iUayor  Street ;  Winnipeg,  S.  Brint, 
Room  504,  Film  Exchange  Build- 
ing, Hargrave  Street;  Calgary, 
T.  H.  Davey,  Princess  Theatre 
Building,  and  Vancouver,  C.  R. 
Dippe,  553  Granville  Street.  The 
manager  of  the  new  office  at  St 
John,  X.  B.,  has  not  yet  been 
announced. 

The  Canadian  Educational  Film 
Company  was  formerly  associated 
with  Messrs.  Jule  and  J.  J.  Allen 
for  the  distribution  of  Educational 
releases  in  the  Dominion  but  Edu- 
cational is  now  independent  and 
will  deal  direct  with  all  exhibitors, 
it  is  stated.  The  headquarters  for 
Canada  have  been  established  on 
one  floor  of  the  new  Universal 
Building,  277  Victoria  Street,  To- 
ronto, where  the  Toronto  sales 
branch  has  also  been  openrd. 
S.  Brint  of  Winnipeg  is  officially 
known  as  the  Western  Representa- 
tive of  the  Canadian  company  and 
he  also  has  charge  of  the  Winnipeg 
branch.  W.  E.  Allen  of  Montreal 
is  the  manager  of  the  Eastern  ter- 
ritory, including  Montreal. 


The  Acadia  theatre  at  Minto, 
N.  B.,  is  enjoying  a  period  of  fine 
prosperity  because  of  the  fact  that 
there  is  an  unprecedented  boom  in 
the  coal  mining  district  of  which 
Minto  is  the  center.  The  Acadia 
theatre  has  no  opposition  now  be- 
cause the  Minto  Opera  House  was 
destroyed  by  fire  not  long  ago. 


I.  M.  Allen,  formerly  of  Winni- 
peg, is  now  manager  of  the  Globe 
theatre  in  Vancouver,  B.  C.  He 
v.as  manager  of  the  Winnipeg  ex- 
change of  the  Famous  Players 
Film  Service,  Winnipeg,  for  a  year 
before  going  to  Vancouver.  Harry 
Price  has  resigned  as  manager  of 
the  Allen  theatre,  Calgary,  Alberta, 
and  H.  J.  Allen  is  now  in  charge 
of  that  theatre.  Bernard  Allen,  fa- 
ther of  Jule  and  J. '  J.  Allen,  is 
now  in  Windsor,  Ontario,  to  look 
after  Allen  interests  there. 


Hector  Quagilotti,  proprietor  of 
the  Colonial  theatre,  Vancouver, 
B.  C,  for  the  past  10  years,  has 
secured  a  renewal  of  the  lease  of 
that  theatre  and  will  continue  to 
have  charge  of  the  popular  house. 


Manager  Thomas  Shields  of  the 
Grandview  theatre,  Vancouver, 
B.  C,  has  installed  a  new  pipe 
organ.  The  four-piece  orchestra 
formerly  at .  the  Grandview  has 
gone  to  the  Globe  theatre,  Van- 
couver. 


The  staff  of  the  Allen  theatre  at 
Winnipeg,  Manitoba,  enjoyed  its 
annual  Christmas  festivities  on 
Friday  evening,  December  29,  when 
presents  were  distributed  at  a 
party  which  was  held  on  the  mez- 
zanine floor  of  the  theatre.  Each 
of  the  55  employees  received  a  pres- 
ent from  the  management,  the 
married  men  taking  home  a  large 
turkey  each.  Refreshments  were 
served  and  dancing  was  enjoyed. 

Manager  Miller  M.  Stewart  was 
presented  with  a  gold  watch  and 
chain,  with  gold  pen  knife,  gifts 
of  the  staff.  In  accepting  the  to- 
kens, Mr.  Stewart  expressed  pleas- 
ure over  the  fact  that  he  had  the 
same  55  employes  on  the  payroll  as 
he  had  when  he  assumed  the  man- 
agement of  the  theatre  two  years 
ago. 


Announcement  has  been  made 
that  the  personnel  of  the  Capitol 
Theatre  Company  of  Windsor,  On- 
tario, which  recently  took  over  the 
Loew  theatre  in  that  city  is  com- 
posed of  the  following :  Simon 
Meretsky,  owner  of  the  Windsor 
theatre;  Edward  Glassco,.  owner 
of  the  former  Empire  theatre, 
Windsor,  and  Hon.  Dr.  Rheaume 
of  Windsor,  prominent  as  a  Cana- 
dian Member  of  Parliament.  The 
Loew  house  was  renamed  for  Cap- 
itol theatre  and  because  of  this  fact 
there  was  an  impression  that  it 
was  identified  with  the  chain  of 
Capitol  theatre  operated  bv  the 
Famous  Players  Canadian  Corpo- 
ration, Toronto. 


206 


Motion    Picture  News 


Butte,  Mont.,  Briefs 

Great  interest  has  been  aroused 
in  this  section  of  the  Northwest 
and  especially  in  Montana  over  the 
historical  photoplays  which  are 
soon  to  be  produced  depicting  the 
life  of  the  Vigilantes.  January 
tenth  is  the  date  set  for  active  work 
to  begin  on  the  first  picture.  The 
first  pictures  will  deal  with  the  life 
of  Henry  Plummer. 

Harold  J.  Binney  is  director  of 
the  Montana  Vigilante  Motion  Pic- 
ture Corporation.  He  lectured  in 
Dillon,  Saturday  evening,  at  the 
City  Hall,  on  "  The  Movie  In- 
dustry." A  large  audience  listened 
attentively  to  this  entertaining  and 
instructive  talk. 

The  Press  of  Montana  has  writ- 
ten a  number  of  articles  relative  to 
the  "  come  back  "  of  Fatty  Arbuckle 
and  most  of  the  editorials  have 
been  rather  inclined  to  favor  his 
return.  Merle  Davis,  General  Man- 
ager of  the  Ansonia  Amusement 
Company,  and  recently  elected  head 
of  the  Motion  Picture  Theatre 
Owners  of  Montana,  in  an  inter- 
view for  Motion  Picture  News 
said,  "  he  thought  Fatty  had  paid 
the  price  and  that  in  all  probability 
he  was  as  much  sinned  against  as 
sinning."  Mr.  Davis  declared  that 
he  believed  the  public  should  with- 
hold judgment  until  positive  proof 
was  produced  of  Fatty's  guilt. 


With  the  Butte  Exchanges 


The  week  of  December  24th  at 
the  Broadway  theatre,  has  brought 
a  return  engagement  of  four  of  the 
biggest  pictures  in  Filmdom ;  The 
Four  Horsemen,  Queen  of  Sheba, 
Prisoner  of  Zenda  and  The  Con- 
necticut Yankee.  For  return  en- 
gagements the  box  receipts  are  con- 
sidered fair. 


"When  Knighthood.  Was  in 
Flower"  is  on  the  program  this 
week  at  the  American.  Manager 
C.  C.  Pratt  is  offering  this  Super- 
Special  at  regular  show  schedule 
with  general  admission  $.50,  chil- 
dren any  time  $.15.  Butte's  prices 
are  only  half  the  prices  charged  in 
Los  Angeles,  San  Francisco,  Port- 
land and  Seattle.  There  are  four 
performances  daily. 


Merle  Davis,  General  Manager 
of  the  Ansonia  Amusement  Com- 
pany, in  speaking  of  current  prices 
of  admission  to  the  theatres  said, 
that  in  his  opinion  the  Butte  people 
are  enjoying  a  very  fine  class  of 
films  and  at  a  cheaper  rate  than 
other  cities  of  the  Northwest  and 
that  considering  current  expenses 
and  film  rentals  he  did  not  think 
it  advisable  to  lower  the  price  of 
admission,  though  he  admitted  that 
there  is  a  tendency  to  reduce  the 
admission  price. 


The  Ansonia,  it  goes  without  say- 
ing, is  doing  a  good  business  this 
week  because  of  John  Barrymore 
in  "  Sherlock  Holmes  "  and  the  lat- 
ter part  of  the  week  the  program 
contains  "  Sisters  "  with  Seena  and 
Matt  Moore,  also  a  Comedy  in 
"  Edgar  the  Detective." 


On  December  23rd,  the  American 
at  Roundup,  Mont.,  was  totally  de- 
stroyed by  fire.  The  fire  started  at 
the  rear  of  the  theatre  and  com- 
pletely gutted  the  building.  It  is 
believed  to  be  of  incendiary  origin. 
The  loss  is  estimated  at  $20,000  and 


KENNETH  O.  KENAUD  of 
Salt  Lake  City,  spent  the  holi- 
day week  in  Butte  attending  to  bus- 
iness of  the  Famous  Players-Lasky 
Corporation  for  which  company  he 
is  engaged  in  exploitation  work. 

Visitors  to  the  First  National  Ex- 
cnange  office  at  Butte  last  week 
were  Albert  Nadeau  of  Anaconda, 
who  has  the  management  of  the 
Blue  Bird  theatre ;  Ed  Lake  of  the 
Lake  theatre  at  Baker;  and  F.  A. 
Boedecker  of  Ellen  theatre,  Bose- 
man,  Montana. 

C.  W.  Koerner,  manager  of  the 
First  National,  at  Butte,  made  a 
business  trip  to  Havre,  Montana, 


where  he  spent  Christmas  Day,  re- 
turning on  Tuesday,  Dec.  26th. 

G.  C.  Moore  of  the  American 
theatre  at  Harlowtown  and  William 
Lloyd  of  the  Dream  theatre,  were 
First  National  visitors  early  in  the 
week,  exchanging  compliments  with 
Manager  C.  W.  Koerner  in  the 
Butte  office. 

In  the  contest  of  the  First  Na- 
tional, recently  held,  B.  A.  Stover 
of  the  Butte  office  of  the  First  Na- 
tional, received  a  Christmas  present 
of  $200  (two  hundred  dollars) 
which  represented  second  prize  of 
the  Western  Division. 


Des  Moines'  Film  Row  News 


MISS  LaVONNE  KLEMME 
is  spending  the  Christmas 
holidays  at  her  home  at  Iowa 
Falls  and  F.  C.  Wallace,  cashier, 
met  Santa  Claus  at  Pioneer.  Both 
are  at  the  Universal  exchange. 

Mr  and  Mrs.  Eckert  spent  their 
Christmas  day  at  St.  Louis,  Mo. 
John  Kennebeck,  whose  home  is  in 
Omaha  spent  the  Christmas  to 
New  Year  holidays  there  while 
Mrs.  Lindsay  visited  Southsberry. 
Grace  Veenstra,  secretary  for  Mr. 


Nichols,  manager  of  the  exchange, 
was  with  her  mother  at  Pella  for 
Christmas.  Mr.  Mendenhall  made 
it  merry  for  the  folks  at  Oskaloosa. 
All  are  Famous-Players  Lasky  ex- 
change staff. 

Bill  Strickland  and  Nicholas 
Amos,  salesman,  journeyed  to 
Omaha  for  Christmas. 

The  employees  of  the  Universal 
exchange  presented  Mr.  F.  L. 
Davie,  manager,  with  a  platinum 
watch  set  in  diamonds. 


only  partially  covered  by  insurance. 
Fortunately  the  films  were  saved. 
A.  H.  Goetz  is  contemplating  the 
erection  of  a  new  house. 

Lee  Franks  of  Missoula,  Mon- 
tana who  has  been  organizer  of  the 
Hollywood  Location  and  Produc- 
tion Company,  on  Dec.  18  was  ar- 
rested on  the  charge  of  obtaining 
funds  under  false  pretenses.  Franks 
in  connection  with  Miss  E.  M. 
Nobles  conducted  a  Movie  school 
at  Missoula  charging  $60  for  the 
course,  it  is  stated.  They  had  apart- 
ments at  the  Florence  hotel  and 
held  rehearsals,  of  contemplated 
productions,  in  the  sample  rooms,  it 
is  declared.  It  is  reported  that  Miss 
Nobles  was  such  a  clever  artist  as 
to  move  the  students  to  tears  in  her 
parts  before  the  make-believe  cam- 
era. 

Several  prominent  Missoula 
women  are  said  to  have  been  stu- 
dents at  the  school,  and  one  old  man 
is  said  to  have  registered  for  the 
course. 

Franks  says  that  he  was  at  one 
time  a  Miles  City  cattle  dealer  and 
having  met  Miss  Nobles  in  Spokane 
where  she  was  engaged  in  the  movie 
game  he  was  easily  persuaded  to 
try  it  out  with  her  at  Missoula. 

Miss  Nobles  is  reported  to  have 
skipped  out  with  the  funds  of  the 
company,  and  it  is  supposed  she  has 
gone  to  Canada.  Franks  has  prom- 
ised to  complete  his  contracts  with 
his  pupils  or  return  the  money,  if 
the  local  officers  will  release  him. 


oral  weeks  ago,  and  that  this 
amount  has  not  been  paid. 


"  Tess  of  the  Storm  Country," 
the  new  Pickford  production,  is 
the  opening  attraction  at  Gift's  the- 
atre under  the  new  management  of 
the  Frankel  interests.  The  picture 
opened  on  Sunday,  December  31, 
for  an  indefinite  run.  An  innova- 
tion in  the  musical  line  for  photo- 
play presentation  consists  of  an 
orchestra  comprising  violin  and 
cello  accompaniment  to  the  organ. 


Clarence  E.  Runey,  Cincinnati 
cameraman  and  dealer  in  film  sup- 
plies, has  leased  the  property  at  9 
East  Fifteenth  street,  adjoining  his 
present  location.  It  will  be  remod- 
eled, after  which  it  will  be  known 
as  the  Runey  Annex. 


Des  Moines  Items 

C.  F.  Schnee,  owner  of  the 
Plaza  theatre  at  Ackley,  sold  the 
house  to  Mr.  Gross. 


Mr.  Burgun  is  again  running 
the  Eagle  theatre  at  Eagle  Grove. 


The  Liberty  theatre  at  Daven- 
port, which  has  been  undecided 
whether  to  maintain  a  program  of 
vaudeville  and  pictures  or  all 
pictures,  has  adopted  the  all-pic- 
ture program  with  four  changes  a 
week  as  their  policy. 


Cincinnati  Close-Ups 

Attorney  Edward  Becker  has 
been  named  receiver  for  the  The- 
atre Amusement  Company,  opera- 
ting the  Boulevard  theatre,  Canal 
and  Vine  streets.  The  appoint- 
ment was  made  as  the  result  of  a 
su'.t  filed  by  the  Queen  City  Coal 
Company,  which  alleges  it  secured 
a  judgment  against  the  company 
for  $89.50  in  Municipal  Court  sev- 


The  employees  of  the  Garden 
theatre,  who  are  not  superstitious 
though  they  are  thirteen  in  num- 
ber, celebrated  Christmas  eve 
with  a  supper  at  midnight  in  the 
office  of  Dan  Burgum,  manager 
of  the  Garden  theatre,  Des- 
Moines.  Mr.  Burgum  has  his  of- 
fice on  the  second  floor  in  the 
same  building.  Mr.  Burgum  was 
presented  with  a  rear  bumper  for 
his  car  by  the  employees  of  the 
theatre,  Mrs.  Floy  Smith,  organ- 
ist, making  the  presentation 
speech.    Gifts  were  received  by 


all  from  the  company  and  from 
Mr.  Burgum  and  thanks  were 
voiced  by  E.  C.  Ross,  the  genial 
doorman. 


Connecticut  Notes 

With  the  passing  of  the  Scenic 
theatre,  at  which  the  last  program 
was  presented  last  week,  Willi- 
mantic,  Conn.,  loses  one  of  its  Mo- 
tion Picture  houses.  It  is  re- 
ported that  the  house  will  be 
used  for  a  synagogue.  The  build- 
ing was  constructed  by  the  First 
Spiritualist  Society  in  1868,  and 
was  psed  by  that  parish  for  sev- 
eral years,  when  it  was  closed 
because  of  the  small  membership 
of  the  parish.  It  was  leased  in 
1908  to  John  F.  Hurley  and  John 
R.  Pickett  for  a  Motion  Picture 
house  and  since  that  time  has 
been  conducted  by  several  pro- 
prietors and  considered  a  profita- 
ble venture. 

The  Foti  family  has  conducted 
the  house  for  more  than  six  years, 
but  is  giving  up  the  venture  be- 
cause of  litigation  with  the  own- 
ers. Throughout  the  past  week 
work  of  removing  property  of 
the  Foti  family  has  been  in  prog- 
ress, so  that  now  all  left  standing 
are  the  folding  seats. 

The  Scenic  theatre  was  the 
third  motion  picture  house  to  be 
opened  in  that  city,  the  first  be- 
ing opened  by  Harry  W.  Gale  in 
the  Kimbal  block,  now  occupied 
by  John  T.  Ashton,  and  the  sec- 
ond was  the  Elite,  in  the  west 
store  of  the  Chamber  of  Com- 
merce building,  now  occupied  by 
the  Grand  Union  Tea  Company. 
James  F.  McClune,  now  deceased, 
was  proprietor  of  the  second 
house,  which  was  opened  in  the 
early  part  of  1908. 


The  Plaza  Amusement  Com- 
pany of  Bridgeport,  Conn.,  has  been 
incorporated,  to  take  over  lease  of 
Poli's  old  Plaza  on  Fairfield  ave- 
nue, one  of  the  oldest  and  best- 
known  motion  picture-vaudeville 
houses  in  that  city  and  section. 
Management  will  be  assumed 
January  1.  The  corporation  has 
an  authorized  capitalization  of 
$50,000,  and  will  begin  business 
with  $5,100.  Incorporators  are 
Joseph  Saperstein,  I.  T.  Goldman 
and  B.  B.  Steiber. 


S.  Z.  Poli,  proprietor  of  numer- 
ous motion  picture  and  vaudeville 
houses  throughout  the  East,  in- 
cluding several  in  this  city,  wins 
his  appeal  to  the  supreme  court 
in  a  damage  verdict  of  $2,000 
against  him  last  May,  as  the  re- 
sult of  a  suit  brought  by  Mary 
E.  Seabridge  of  Bridgeport, 
Conn.,  who  claimed  she  suffered 
serious  injury  when  she  stumbled 
over  a  weighing  machine  in  one 
of  the  local  theatres.  The  Su- 
preme Court  finds  errors  and  di- 
rects a  new  trial. 


Fred  A.  Valles,  manager  of  the 
Poli  theatre  at  Meriden,  Conn.,  re- 
cently transferred  to  the  mana- 
gership of  one  of  the  Poli  houses 
at  Bridgeport  was  last  week  pre- 
sented with  a  chest  of  silver  at  a 
farewell  reception  given  by  the 
theatre  force  in  his  honor.  The 
presentation  address  was  made 
by  David  J.  Paull,  assistant  man- 
ager of  the  Meriden  theatre  and 
the  presentation  by  Miss  Artkop, 
treasurer.  Mr.  Valles  is  succeeded 
at  Meriden  by  W.  J.  Cotter  of 
New  Haven. 


January    13,  1923 


207 


Southwestern  Bulletins 

R.  W.  Elrod  has  taken  over  the 
management  of  the  Strand  theatre 
at  Drumright,  Okla.,  and  will 
change  from  vaudeville  and  pic- 
tures to  the  exhibition  of  first-run 
feature  pictures. 


American  Releasing  Corporation 
has  moved  into  new  quarters  in  the 
new  film  building  at  Dallas,  Texas. 


Specialty  Film  Company  has 
moved  into  the  old  quarters  of  the 
Associated  First  National  at  Dal- 
las, Texas,  and  the  whole  force  is 
now  located  on  the  same  floor  for 
the  first  time. 


Sam  Denbow,  assistant  sales 
manager  for  Fox,  is  visiting  Man- 
ager P.  K.»Johnston  and  staff  of 
the  Dallas,  Texas,  office. 


The  Queen  theatre  at  Edgewood, 
Texas,  was  badly  damaged  by  fire 
last  week. 


Burt  King  has  resigned  his  posi- 
tion as  traveler  for  Associated 
Exhibitors  at  Dallas,  Texas,  and 
has  not  announced  new  connections 
as  yet. 


Associated  First  National  Pic- 
tures has  moved  into  its  new 
quarters  in  the  film  exchange  build- 
ing at  Dallas,  Texas. 


C.  E.  Kessnick.  southern  division 
manager  for  Metro,  is  visiting  the 
Dallas,  Texas,  office. 


The  Palace  theatre  at  San  Mar- 
cus, Texas,  has  installed  a  new 
three-manual  organ. 


Fred  Dietert,  partner  of  E.  C. 
Thumm,  owner  of  the  Princess  and 
Texas  theatres  at  Del  Rio,  Texas, 
is  in  Dallas.  Texas,  under  treat- 
ment of  physicians. 


J.  W.  Jenkins,  district  manager 
of  the  Enterprise  Distributing  Cor- 
poration, is  in  Dallas,  Texas,  this 
week  on  tour  of  inspection. 


Clark  Porter  has  opened  his  new 
movie  theatre  at  Charlestown,  Ark. 


L.  E.  Harrington  of  the  F.  B.  O. 
offices  at  Dallas,  Texas,  has  gone 
to  Chicago  to  attend  a  conference 
meeting  of  the  F.  B.  O.  sales  forces. 


Xed  E.  Depinet,  general  manager 
of  Consolidated  Film  and  Supply 
Co.  at  Dallas.  Texas,  has  gone  to 
Atlanta,  Ga.,  on  inspection  trip. 


T.  W.  W  illiams,  manager  of  the 
Independent  Film  Service  at  Dal- 
las, Texas,  is  making  a  trip  selling 
his  new  serial,  "  The  Jungle  God- 
dess," and  reports  business  as  very 
good. 


Louis  Santikos  of  San  Antonio, 
Texas,  was  a  Dallas,  Texas,  visitor 
the  first  of  the  week.  He  savs 
that  he  expects  his  new  $1,000,000 
theatre  at  San  Antonio  to  be 
cpened  about  the  first  of  the  new 
year. 

Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  G0RHAM 


D.  Campbell  has  been  made 
booker  in  the  Dallas,  Texas,  office 
of  R.  D.  Lewis  Film  Company. 


Fire  to  the  extent  of  $750  dam- 
age occurred  in  the  booth  of  the 
Broadway  theatre  at  Tyler,  Texas, 
last  week ;  about  half  covered  with 
insurance. 


The  Queen  theatre  at  Denison, 
Texas,  has  reopened. 


Maeroy  theatre  at  Ballinger, 
Texas,  has  installed  a  new  Wur- 
liizer  organ. 


Southern  Enterprises  has  leased 
the  Tremont  theatre  at  Galveston, 
Texas,  with  lease  terms  of  $400 
monthly. 


Western  Penn  Jottings 

Manager  Peter  Magaro's  new 
Regent  theatre,  *Harrisburg,  at  9 
o'clock  on  New  Year*s  morning 
put  on  a  special  show  for  the  free 
entertainment  of  the  children  of 
the  Catholic  Sylvan  Heights  home. 
The  feature  film  was  Charley  Chap- 
lin's "  The  Kid."  Following  the 
show  the  kiddies  were  treated  to 
.ce  cream  and  cake. 


So  skilfully  did  the  management 
of  the  Grand  Opera  House,  a  mo- 
tion picture  theatre  in  Norristown, 
Pa.,  handle  the  situation  when  the 
house  caught  fire  during  a  recent 
performance  that  a  panic  was 
averted  and  in  fact  few  of  the 
audience  even  knew  there  was  a 
fire  until  they  read  about  it  in  the 
papers  afterward.  The  manage- 
ment summoned  fire  engines  by 
telephone  and  the  smoke-eaters 
conquered  the  blaze  without  the 
screen  performance  being  inter- 
rupted. Few  of  the  audience  left 
the  theatre  during  the  blaze.  The 
damage  was  small.  It  started  from 
an  overheated  film  in  the  projec- 
tion booth. 


Michael  Comerford,  member  of 
a  firm  that  operates  a  big  chain  of 
motion  picture  theatres  in  the  hard 
coal  mining  regions  of  Pennsyl- 
vania, was  one  of  a  committee  who 
presented  Bishop  M.  J.  Hoban,  of 
the  Catholic  diocese  of  Scranton, 
with  a  $10,000  limousine.  Bishop 
Hoban  is  said  to  be  a  strong  advo- 
cate of  the  right  kind  of  motion 
picture  shows. 


H.  E.  Gray,  an  exploitation  man 
of  the  Famous  Players-Lasky  Cor- 
poration, has  been  assigned  to  duty 
in  the  Wilkes-Barre  office  of  that 
company. 


Special  motion  picture  shows  for 
children  on  Saturday  mornings, 
under  supervision  of  the  Children's 
Playground  Association  and  Boy 
Scout  Headquarters,  have  been  in- 
troduced by  Manager  Trenchard  of 
the  Grand  theatre,  Lancaster,  Pa. 
Special  efforts  have  been  made  to 
book  shows  suitable  for  juvenile 
entertainment. 


Mary  Anderson  appeared  in  per- 
son in  the  Arcadia  theatre,  Read- 
ing, recently,  in  connection  with  the 
presentation  of  the  film  play, 
"  Wildness  of  Youth."  Phil  Lord, 
who  plays  the  part  of  the  district 
attorney  in  this  film,  is  well  known 
in  Reading,  having  played  there 
four  seasons  as  character  man  with 


the  Orpheum  Players'  stock  com- 
pany. 


Eastern  New  York  Notes 

Frank  V.  Bruner,  manager  of 
the  Pathe  exchange  in  Albany,  re- 
ceived a  handsome  mahogany  desk 
set  from  his  associates  on  Christ- 
mas. A.  J.  Herman,  manager  oi 
the  First  National  exchange  in  the 
same  city,  was  given  a  platinum 
Masonic  pin. 


William  Berinstein  has  acquired 
the  Palace,  in  Troy,  N.  Y.,  a  resi- 
dential house  seating  about  900. 
opened  a  year  ago  by  the  owrners. 
Battaglis  brothers,  and  which  cost 
about  $135,000.  Under  Mr.  Berin- 
stein's  management,  the  house  will 
lie  a  second-run  theatre.  Mr. 
Berinstein  has  the  Majestic  and 
Mozart  in  Elmira,  and  the  Colonial 
and  Hudson  in  Albany.  He  is  also 
breaking  ground  for  a  $200,000 
house  in  Little  Falls. 


Vic  Bendell  is  the  new  mana- 
ger for  F.  B.  O.  in  Albany,  replac- 
ing his  brother,  Robert,  who  has 
returned  to  the  insurance  business. 


Frank  V.  Bruner,  local  manager 
for  Pathe,  spent  the  holidays  in 
Rock  Island  and  Chicago. 


According  to  rumor,  Nate  Rob- 
bins  is  sizing  up  Albany  as  a  pos- 
sible location  for  a  new  theatre. 
The  Robbins  Enterprises  have  a 
paid  up  capitalization  of  $3,000,000. 


William  Allen,  a  salesman  for 
Universal  in  Albany,  spent  New 
Year's  in  Detroit. 


An  announcement  from  the 
Pathe  exchange,  in  Albany,  made 
last  Saturday,  was  to  the  effect 
that  Barney  Frank  will  manage  the 
Syracuse  territory,  and  James  L. 
Rose  will  handle  the  Capital  Dis- 
trict from  now  on. 


H.  A.  Kauffman.  of  Pittsburg, 
visited  the  Pathe  offices  in  Albany 
last  week,  making  his  annual  visit 
as  division  inspector. 


A  blizzard  played  havoc  last 
Thursday  night  with  all  of  the  the- 
atres in  this  part  of  the  state. 


Moe  Mark,  of  the  Strand  chain, 
was  in  Troy  the  past  week,  looking 
ever  the  house  which  is  in  course 
of  construction  there. 


Sydney  S.  Cohen,  president  of 
the  Motion  Picture  Theatre  Own- 
ers of  America;  Charles  L. 
O'Reilly,  president  of  the  State 
body,  and  Samuel  I.  Berman,  treas- 
urer, attended  the  inauguration  of 
Governor  Alfred  W.  Smith  last 
Monday. 


The  financial  troubles  of  Max 
Spiegel  will  not  interfere  with  the 
completion  of  expensive  houses 
now  being  built  in  Albany  and 
Troy. 


Florida  Flashes 

C.  D.  Cooley,  manager  of  the 
Victory  theatre,  Tampa,  gave  his 
patrons  a  great  treat  the  week  be- 
fore Christmas,  with  Harl  Smith's 
Jass  Band  of  ten  pieces,  as  an  ex- 


tra added  attraction.  The  band  was 
an  exceptionally  fine  one,  and  in 
connection  with  the  film,  "  Heroes 
of  the  Street,"  pulled  big  business, 
even  with  the  competition  of  the 
holiday  shopping. 


It  was  indeed  a  real  merry 
Christmas  for  the  showmen  of 
Tampa  and  South  Florida.  The 
weather  was  ideal,  and  the  people 
turned  out  en  masse,  giving  the 
theatres  a  record-breaking  day. 


The  Grand  Theatre  of  Tampa, 
all  newly  decorated  and  with  new 
seats,  reopened  on  Saturday,  the 
23rd,  with  "  The  Headless  Hores- 
man  "  as  the  initial  attraction. 


W.  H.  Carroll,  who  will  be  re- 
membered by  the  show  folks  of 
tampa.  as  he  operated,  during  his 
stay  here,  the  Alcazar,  Prince,  Gas- 
parilla  and  Sans  Souci  theatres,  has 
bought  the  Rivoli  theatre  at  Doug- 
las, Georgia.  He  took  the  house 
over  on  the  18th  of  December. 


E.  O.  Brazie,  who  travels  about 
the  country  with  an  advertising  car, 
which  he  calls  "  The  Florida  Boos- 
ter," was  in  Tampa  last  week.  Mr. 
Brazie  distributes  booklets  and 
shows  motion  pictures  of  Florida's 
wonders. 


The  Prince  theatre  of  Tampa  is 
offering  as  an  added  attraction  for 
Christmas  week.  Madam  Ellis,  a 
mentalist. 


J.  H.  McLaughlin,  manager  of 
the  Bonita  theatre,  Tampa,  has 
boueht  an  interest  in  a  fertilizer 
factory.  He  says  they  have  the 
greatest  formula  ever,  and  will 
make  two  blades  grow,  where  but 
one  grew  before. 

San  Francisco  Items 

A  note  has  been  received  from 
Marcus  Loew,  president  of  the 
Metro  Pictures  Corporation,  stat- 
ing that  he  was  pleased  with  the 
way  L.  H.  Keene,  Pacific  Coast 
manager  of  the  Loew's-Warfield 
motion  picture  houses,  arranged 
matters. 


L.  P.  Laughlin  has  just  been 
appointed  assistant  manager  of 
Loew's-Warfield  in  this  city.  Mr. 
Laughlin  is  well-known  in  Chi- 
cago theatrical  circles  having  been 
associated  with  Balaban  &  Katz 
in  that  city  for  many  years. 


Joseph  Franklin  Enos,  Jr.,  was 
born  to  Manager  J.  F.  Enos  of  the 
Frolic  theatre  a  couple  of  days 
before  Christmas.  The  proud  par- 
ents are  receiving  congratulations 
and  best  wishes  for  Joseph,  Jr., 
from  their  friends  in  and  out  of 
the  trade. 

The  Strand  has  inaugurated  the 
"  Strand  Follies,"  a  musical  com- 
edy revue,  but  will  continue  with 
some  motion  pictures,  although  not 
as  much  as  beforee. 


Jackie  Coogan,  star  of  "Oliver 
Twist "  playing  at  the  Century 
theatre,  forwent  his  European  tour 
in  order  that  he  could  appear  in 
nerson  in  this  city  and  other  Cali- 
fornia sections.  According  to  the 
crowds  that  jammed  the  "Century," 
it  certainly  paid  Jackie  to  post- 
pone his  trip. 


208 


Motion    Picture  News 


Opinions  on  Current  Short  Subjects 


44  Tea  N.  Tea  " 

( Hamilton — Educational — Two  Reels ) 

THE  important  characters  embrace  the 
eternal  triangle,  burlesqued,  with  Jimmie 
Adams,  the  lover  in  favor;  Virginia  Vance,  the 
girl,  and  another  suitor  described  by  a  sub-title 
as  "  the  rival,  twice  as  wide  as  a  river,"  intro- 
ducing a  fat  man  who  has  designs  upon  the 
affections  of  the  girl.  It  is  her  birthday  and 
whiie  preparations  for  a  party  are  in  order 
the  servants  quarrel  and  leave  the  hostess  in  an 
embarrassing  situation.  Jimmie  assists  the 
debutante  in  preparing  refreshments,  but  when 
the  two  leave  the  kitchen  to  welcome  guests 
the  rival  gets  in  his  dirty  work  and  sprinkles 
the  food  with  explosive  powder.  When  the 
birthday  cake  candles  are  lighted  there  is  an 
explosion  and  general  confusion.  This  comedy 
is  above  the  average,  rapid  in  action,  humorous 
inoffensive  and  presents  some  comical  situations 
which  have  not  been  done  too  often  before. 
Well  directed,  well  cast.— LILLIAN  GALE. 


"  Prickly  Conscience  " 

(Bruce  Wilderness— Educational — One 
Reel) 

A YOUNG  man,  unfortunately  possessed  of 
the  opinion  that  the  world  owes  him  a 
living,  is  obliged  to  "  travel  on  "  rapidly,  when 
by  mistake  he  encounters  the  town  marshal  by 
asking  for  accommodations  at  the  officer's  back 
door.  He  becomes  a  fugitive  and  believes  that 
conscience  is  giving  him  a  rather  hard  deal, 
even  interrupting  his  dreams,  but  when  he  has 
covered  beautiful  mountainous  countries  tourists 
might  envy,  it  develops  that  fear  of  the  law 
has  been  mistaken  for  conscience.  In  following 
the  fugitive  over  the  territories  he  covers  un- 
usual scenic  values  are  unfolded.  The  reel  has 
enough  story  element  to  hold  the  interest  and 
presents  some  marvelously  photographed  beau- 
ties of  the  great  west.— LILLIAN  GALE. 


44  Double  Trouble" 

(Fox — Two  Reels) 

THE  Lee  Kids^bless  'em — herewith  present 
views  of  themselves  being  taken  by  their 
father  to  see  themselves  in  a  movie.  They  are 
shown  seeing  themselves  in  a  comedy,  and  the 
result  is  that  one  gains  enjoyment  not  only  out 
of  the  comedy,  but  out  of  the  Lee  Kids'  enjoy- 
ment of  it  and  out  of  their  perfectly  abominable 
behavior  while  the  performance  is  going  on. 
The  combination  picture,  of  course,  is  only  a 
series  of  episodes  more  or  less  loosely  related: 
but  the  children  are  picturesque  little  bodies  and 
carry  with  them  an  undoubted  appeal.  Watch- 
ing them  even  in  such  episodes  is  a  cheery 
occupation.— STUART  GIBSON. 


44  Stung  " 

'  McDonald-Pathe— Two  Reels) 

BRIGHT  and  snappy  is  this  comedy  featuring 
juvenile  talent,  who  carry  their  respective 
roles  in  the  most  satisfactory  manner,  remain- 
ing delightfully  child-like,  yet  never  failing  to 
deliver  their  work  in  grown-up  style. 

To  begin  with  the  leading  players,  Johnny 
Jones  and  Gertrude  Messinger,  are  having  some 
difficulty  in  geting  their  worn  out  and  alto- 
gether decrepit  "  motor ''  to  carry  them  back 


Laura  LaPlante  appears  as  a  harem  girl  in  an  episode 
of  the  Universal  Chapter  Play  "  Around  the  World 
in  18  Days." 


to  town  from  their  route,  after  making  deliveries 
of  periodicals,  a  part  of  their  news  service. 
Along  comes  a  one-horse  conveyance,  driven  by 
an  old  settler.  The  children  beg  to  be  "  towed," 
but  when  the  scheme  doesn't  work  out  well, 
finally  are  picked  up  by  Johnny's  sister's  ad- 
mirer, who  drives  a  smart  roadster.  Then  there 
are  some  amusing  scenes  in  a  drug  store  at  the 
soda  counter,  where  the  plot  develops,  embrac- 
ing an  amateur  performance  of  "  A  Midsummer 
Night's  Dream,"  resulting  in  the  downfall  of  the 
city  boy  and  profitable  readjustment  of  affairs 
all  around.  There  is  enough  genuine  comedy 
in  these  two  reels  to  carry  it  well,  the  players 
are  all  splendid  and  the  offering  a  safe  one  with 
marked  general  appeal  and  need  not  be  consid- 
ered only  suitable  to  amuse  children. — LILLIAN 
GALE. 


44  No  Luck" 

(Educational — Cameo — One  Reel) 

UNDOUBTEDLY  the  best  work  Lloyd 
Hamilton  has  done  and  a  picture  that  may 
be  described  as  a  novelty-comedy.  Its  initial 
locale  is  unique,  since  it  describes  a  private 
fishing  club's  first  fishing  tournament  of  the 
season.  Among  the  fisherettes  is  a  girl,  "  the 
catch  of  the  season,"  who  inspires  Lloyd  Hamil- 
ton with  a  desire  to  become  a  hero,  since  the 
girl  declares  a  hatred  for  cowards.  After  be- 
coming a  hero,  Hamilton  is  invited  by  the  girl's 
father  to  attend  a  smart  party  at  their  palatial 
home,  where  laughable  situations  develop 
rapidly.  Then  comes  the  summer  storm  which 
blows  in  more  comedy  and  creates  chaos  in 
amusing  variety.  A  comedy  that  promises  to 
provoke  hilarious  laughter  and  win  considerable 
favor  with  all  ages  and  classes.— LILLIAN 
GALE. 


44  Paste  and  Paper  " 

(Roach-Pathe — One  Reel) 

PAUL  PARROTT,  comedy  hero,  is  a  new- 
comer in  the  business  of  paper  hanging 
whose  reclination  is  interrupted  by  an  assign- 
ment to  paper  the  drawing  room  of  a  fashion- 
able dwelling. 

Needless  to  say,  his  inexperienced  use  of  lad- 
ders and  accessories  is  hard  on  household  treas- 
ures and  decorations.  Worst  luck  of  all,  he 
papers  over  the  window  cavities,  makes  him- 
self a  prisoner  and  it  requires  every  modern 
method  of  extraction  to  get  him  out.  The  sit- 
uations, while  not  new,  are  always  comical  and 
there  is  sufficient  fun  worked  into  the  reel  to 
hold  good  averages.— LILLIAN  GALE. 


44  Hazel  from  Hollywood  " 

y Christie-Educational — Two  Reels) 
T7ERE  is  a  clever  travesty  upon  the  "  movie 
struck"  girl  situation,  and  describes  the 
adventures  of  Hazel  Nutt,  one  of  the  family 
of  Iowa  Nutts,  who  goes  to  Hollywood  in 
search  of  fame  and  excitement.  Her  sorrow- 
ing family  and  friends  back  in  Iowa  visualize 
all  sorts  of  terrible  things  which  never  happen 
to  Hazel,  for  when  she  found  Hollywood  not 
in  need  of  her  talent  as  an  actress  she  also 
found  a  job  as  waitress  in  a  studio  restaurant. 
In  her  envied  position  she  came  in  close  con- 
tact with  idols  of  the  screen,  and  then,  quite 
by  accident,  was  rushed  into  a  part  when  a 
serial  star  found  her  role  unsuited  to  her 
comfort.  Hazel,  always  accompanied  by  her 
dog,  enjoys  many  new  experiences,  which 
bring  with  them  loss  of  time,  money  and 
patience  to  the  director.  But  when  real  rob- 
bers take  the  places  of  extras  who  were  to 
appear  in  a  bank  robbery  scene  and  Hazel's 
rapid  thinking  saves  the  company  severe  com- 
plications and  the  bank  officials  from  harm 
she  becomes  a  genuine  heroine. 

This  picture  has  speed,  interest,  laughs,  a 
splendid  cast  and  is  altogether  satisfactory. 
It  offers  particular  interest  to  motion  picture 
fans  who  enjoy  glimpses  of  studio  life,  even 
when  burlesqued. — LILLIAN  GALE. 


44  Under  Suspicion  " 
(Pathe— Two  Reels) 

ANOTHER  of  the  Range  Rider  Series  of 
considerable  interest.  It  has  to  do  with  the 
efforts  of  a  Texas  ranger  to  put  a  stop  to  a  traf- 
fic in  "  dope,"  the  fearless  westerner  ably  por- 
trayed by  Leo  Maloney. 

It  so  happens,  after  the  ranger  is  assigned  the 
case,  that  work  becomes  so  complicated  he  fails 
to  report  his  progress  to  headquarters,  which 
causes  his  chief  and  a  party  of  men  to  start  for 
the  ranch.  The  hero  discovers  the  hiding  place 
of  the  opium,  meanwhile  getting  into  complica- 
tions that  throw  suspicion  on  him.  But  being 
very  much  on  the  job,  he  is  a  party  to  a  running 
fight,  where  Maloney's  skill  with  the  lasso  and 
as  a  rider  as  well  as  a  fighter,  is  brought  into 
play. 

In  a  race  over  the  mountainous  country,  the 
locale  of  the  story,  some  expert  riding  and  ex- 
citing escapes  from  accidents  occur,  keeping  the 
interest  intact  to  the  very  end  of  a  satisfactory 
western  worthy  of  favorable  comment. — LIL- 
LIAN GALE. 


"  Watch  Your  Wife  " 

(Pathe— One  Reel) 

PAUL  PARROTT,  in  the  role  of  a  corre- 
spondence school  detective,  is  assigned  a 
commission  to  earn  a  fee  for  watching  an  inno- 
cent wife,  with  the  hope  of  getting  fifty  dollars' 
worth  of  scandal  about  her,  to  deliver  to  a  jeal- 
ous husband  who  desires  his  mistaken  beliefs 
confirmed.  The  amateur  sleuth  is  supplied  with 
numerous  disguises,  all  of  which  he  uses  at  the 
most  inopportune  times,  keeping  the  ball  of  fun 
rolling  rapidly  and  bringing  many  comic  dis- 
asters upon  himself,  as  well  as  some  upon  the 
irate  husband. 

In  this  comedy  Paul  Parrott  has  developed 
a  few  new  amusing  "  wrinkles  "  and  commands 
several  hearty  laughs  depending  upon  some  wel- 
come incidents  cleverly  introduced  in  a  sort  of 
light  comedy  vein. — LILLIAN  GALE. 


January    1 3 ,  1923 


209 


Comedies,  Short  Subjects  &  Serials 


Two  Weeks  on  B'way 
for  "The  Speeder" 

i  6  HE  Speeder,"'  the  first 
release  in  the  series  of 
Educational-Hamilton 
Comedies,  starring  Lloyd 
Hamilton,  has  been  booked 
for  two  weeks  on  New  York's 
Broadway. 

This  two-reel  fun  feature  is 
the  comedy  subject  on  the 
program  at  the  Rivoli  theatre 
during  New  Year's  week,  be- 
ginning December  31.  This 
week  is  also  the  Rivoli's  fifth 
anniversary  week,  and  a  gala 
program  is  arranged.  The  fol- 
lowing week  it  goes  to  the 
Rialto  theatre. 

"  The  Speeder,"  in  which 
Hamilton  is  supported  by 
Ruth  Hiatt  as  his  leading  lady 
and  Tom  Kennedy  in  the  role 
of  the  neighborhood  "  tough," 
has  been  shown  in  many  of 
the  country's  leading  theatres 
and  has  won  unusual  praise 
from  newspaper  critics. 

Selznick  News  Shows 
Mer  Rouge  Events 

Selznick  Xews  claims  an  impor- 
tant scoop  in  obtaining  graphic  and 
vivid  pictures  of  the  events  in  Mer 
Rouge,  La.,  following  the  slaying 
of  Watt  Daniel  and  Thomas  F. 
Richards  by  men  said  to  be  con- 
nected with  the  Ku  Klux  Klan. 
The  double  murder  has  aroused 
nation-wide  interest  because  of  the 
wave  of  popular  sentiment  against 
mob  rule. 

These  remarkable  scenes  _  are 
presented  in  Selznick  Xews  Num- 
ber 1104. 


Pathe' s  Current  Short  Subjects 


Ring  Partner  of  "Kid" 
McCoy  with  Montana 

Billy  Elmer,  former  scrapper  who 
plays  the  role  of  Little  Joe  in 
"  Rob  Em  Good,"  a  Hunt  Strom- 
berg  comedy  for  Metro,  starring 
Bull  Montana,  used  to  be  a  sparring 
partner  for  Kid  McCoy  when  the 
Kid  was  middleweight  champion  of 
the  world. 


Educational  News  Reel 
Shows  Lives  Stories 

The  current  issue  of  Kinograms. 
Educational's  news  reel,  contains 
exclusive  views  illustrating  one  of 
the  most  unusual  "  human  interest " 
news  stories  of  many  months. 

Intimate  views  of  Henry  A.  Dix, 
the  New  York  clothing  manufac- 
turer who  startled  the  industrial 
world  by  presenting  to  his  employes 
his  million  dollar  clothing  manu- 
facturiner  business,  are  shown.  Mr. 
Dix  also  loaned  the  new  owners  of 
the  business  $250,000  with  which  to 
carry  on,  and  contributed  his  serv- 
ices, estimated  at  $60,000  yearly, 
without  charge,  to  the  management 
of  the  plant. 

Scenes  taken  at  Mer  Rouge,  La., 
where  State  and  Federal  govern- 
ments are  investigating  murder 
outrages,  attributed  to  the  Ku  Klux 
Klan,  are  also  shown  in  this  issue 
of  inograms. 


Release  Schedule 
i  Presents  Eleven 

PATHE'S  release  program  of 
eleven  subjects  for  Jan.  14th 
leads  with  the  Johnny  Jones  2-reel 
comedy,  "  Stung." 

In  ".Stung"  Johnny  Jones  is  as- 
sisted by  a  large  cast,  including  Ger- 
trude Messinger  and  several  neces- 
sary grown-ups.  One  of  the  latter 
is  a  young  actor  who  arrives  in  the 
country  town  from  the  city  and 
proceeds  to  break  up  a  youthful 
love  affair  by  taking  charge  of  an 
amateur  performance  of  "  A  Mid- 
summer Night's  Dream."  The  hero 
(Johnny  Jones)  needs  a  new  auto- 
mobile in  his  delivery  business. 
With  other  boys,  he  turns  the  per- 
formance into  a  riot  by  placing  a 
wasp's  nest  in  the  donkey's  head 
which  the  actor  puts  on  to  play  the 
part  of  Bottom.  With  eyes  "stung" 
shut,  the  youth  is  seized  by  deputy 
sheriffs  for  running  away  with  a 
machine  only  partly  paid  for.  They 
collect  by  selling  the  auto  to  the 
hero  for  the  amount  of  the  balance 
due,  and  the  soda  fountain  clerk 
gets  his  girl  back. 
"  Risk}'  Business,"  the  thirteenth 


for  January  1  4th 
Subjects    in  All 

episode  of  "  Speed,"  shows  Sprague, 
the  hero's  unwilling  witness,  ready 
to  give  up  his  fight.  But  the  con- 
spirators still  plot  to  get  the  hero 
into  their  power.  They  cut  the 
cable  attached  to  a  car  in  which 
the  hero  and  heroine  are  descend- 
ing a  mountain.  The  released  car 
descends  with  frightful  speed, 
plunges  through  a  shed  and  over  a 
cliff  into  the  river. 

"  Royal  Chinook,"  is  the  title  of 
the  1-reel  Kiser  art  film,  which,  with 
startling  clearness,  depicts  the  life- 
history  of  Columbia  River  salmon, 
together  with  spirited  and  often 
comic  fishing  scenes  which  make 
the  story  of  the  picture  released 
with  this  program,  in  the  Oregon 
Trail  Series. 

Hal  Roach  presents  Paul  Parrott 
in  the  one-reel  comedy,  "  Paste  and 
Paper."  The  hero,  a  novice  at  the 
business,  has  everything  possible 
happen  to  him  while  making  a  rush 
job  of  decorating  the  drawing  room 
of  a  fashionable  family. 

Harold  Lloyd  one-reel  comedy 
re-issue  "  He  Leads ;  Others  Fol- 
low," is  in  this  list. 


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Contents  News  Weeklies 


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Kinograms  No.  2210 :—  Washington, 
vice-president  is  host  to  pages;  Secretary 
of  Labor  James  J.  Davis  plays  Santa  for 
youngsters  at  the  Home  for  Children; 
Brooklyn,  employees  of  Todd  Shipyards 
entertain  2,000  needy  youngsters;  Chi- 
cago, Chicago  landmark  destroyed  by 
fire;  Chicago,  only  nine  weeks  eld,  she 
sits  and  walks,  little  Norma  Loeb  is 
"  wonder  baby  " — she  is  almost  a  year 
ahead  of  usual  schedule;  New  York, 
figure  skating  in  a  vigorous  revival;  Con- 
stantinople, Christian  refugees  begin 
evacuation  of  Turk  capital;  New  York, 
huge  relief  cargo  off  to  Near  East; 
Truckee,  Cal.,  Uncle  Sam  enlists  dog 
mail  carriers. 


handful;  Tia  Juan.i,  Mexico,  winter  turf 
races  lure  great  throng;  In  the  Public 
Eye,  the  Duke  of  York  tries  his  hand  as 
a  locomotive  engineer;  Vice-President 
Coolidge  has  his  voice  recorded  on  movie 
film;  Prince  Gelasio  Gastani  is  Italy's 
new  ambassador  to  the  United  States; 
U.  S.  Senator  Medill  McCormick  and  his 
wife  return  from  a  trip  abroad ;  Peter  A. 
Jay,  American  .imbassador  to  Roumania, 
returns  to  report  on  conditions  in  the  Bal- 
kans; Dedeagatch,  Thrace,  winter  storm 
dooms  thousands  in  great  Near  East 
tragedy ;  Gwalior,  India,  Lord  Reading 
hunts  big  game  in  the  jungles — native 
"  beaters  "  lead  the  way  to  rcut  the 
beasts  lrom  their  la;r;  New  York  City, 
holiday  joy  brought  to  thousands  of  poor. 


Kinograms  No.  2211: — Mer  Rouge, 
La.,  country  aroused  by  Ku  Klu*  feud; 
Belleville,  111.,  our  old  friend  Mr.  S. 
Claus  discovered  making  his  rounds  in  a 
blimp;  at  St.  Louis.  12,000  kids  made 
happy  in  mammoth  Christmas  party  at 
the  Coliseum;  New  Orleans,  generosity 
of  the  people  of  the  city  provides  holiday 
gifts  for  nearly  10,000  negro  children; 
Hollywood,  Cal.,  Pilgrim  ship  Mayflower 
reproduced  for  Chas.  Ray's  "  Courtship 
of  Miles  Standish;"  Minneapolis,  vets 
make  radio  sets  fur  wounded:  Kansas 
City,  Mo.,  radio  sets  on  fast  trains  bring 
jazz  to  travel-weary  passengers:  New 
York,  gives  employees  $1,000,000  busi- 
ness— following  wishes  of  dead  wife, 
Henry  A.  Dix  parts  with  prosperous  gar- 
ment concern;  Personalities  in  the  News: 
Washington,  Archbishop  Panteleimon, 
representing  the  Holy  Patriarchate  of 
Jerusalem;  New  York,  Ezra  Meeker, 
who  went  over  Oregon  Trail  in  1852,  is 
now  92;  Petaluma,  Cal.,  Christmas  cele- 
bration by  children  dressed  to  represent 
all  nations  in  picturesque  ceremony;  San 
Francisco,  10,000  Masons  meet  to  start 
building. 

International  News  No.  i : — Truckee, 
Cal.,  ski-sailing  newest  sport  in  the 
West;  Chicago,  111.,  famous  Dearborn 
Depot,  historic  landmark,  wiped  out  in 
spectacular  conflagration;  New  York 
City,    coal    famine    grows — rationed  by 


International  News  No.  2  : — Madrid, 
Spain,  bull-fights  hold  Spanish  favor  de- 
spite agitation ;  Huntington,  England, 
Britain's  titled  hunters  enjoy  keen  winter 
sport;  Marseilles,  France,  African  troops 
bid  weird  farewell  to  France ;  Yellow- 
stone Park,  blizzard  drives  elk  from 
mountain-top;  Interesting  Snapshots  in 
the  News  of  the  Day;  In  the  Everglades, 
Fla.,  busy  days  for  Dixie  alligator  hunt- 
ers; Havana,  Cuba,  thrilling  contest 
opens  Havana's  racing  season;  On  the 
Atlantic,  severest  storms  in  20  years 
spread  havoc  in  ship  lanes  as  gales  batter 
huge  liners. 


Stories  Purchased  for 
Century  Comedy  Stars 

FOR  the  Season  of  1923  a 
number  of  stories  have 
been  purchased  by  Julius 
and  Abe  Stern  from  which 
scenarios  will  be  made  for  the 
Century  Comedy  stars  under 
the  direction  of  Sig  Neufeld, 
recently  appointed  production 
manager. 

For  Baby  Peggy  the  fol- 
lowing will  be  adapted  to  the 
screen:  "Tilly  Jones,"  by 
Marc  Rex;  "Little  Trouble 
Mender,"  by  Zackery  Miles; 
"  Smile  Maker,"  by  Rae  Blum- 
er;  "  Kissable  Tess,"  by  David 
Brown;  and  Sweetheart  of  the 
Mounted,"  by  Bert  Sterling. 

For  Brownie  the  Century 
Wonder  Dog  the  following 
have  been  accepted:  "  Dog- 
dom,"  by  Thomas  Wisdom; 
"  A  Dog's  Day,"  by  Charles 
Gould;  "  Dog  Tracks,"  by  T. 
W.  O'Neill;  and  "His  Mas- 
ter's Breath,"  by  James  Wy- 
ler. 

For  Buddy  Messinger  two 
stories  have  been  purchased — 

"  Slim  Saunders,  Detective  " 
and  "  Amateur  Gangsters," 
both  of  them  by  Harold  J. 
McBride. 


Chile  Earthquake  Views 
Shown  in  Pathe  News 

Picture  patrons  last  week  were 
indebted  to  Pathe  Xews  exclu- 
sively for  graphic  screen  reports  of 
the  havoc  wrought  by  the  great 
Chile  earthquake  in  which  more 
than  six  hundred  lives  were  lost. 

Among  the  earliest  of  the  out- 
siders to  reach  the  scenes  of  de- 
struction, after  many  hardships,  was 
the  Pathe  News  cameraman.  He 
says  that  he  made  all  possible  speed 
back  to  Valparaiso,  most  of  the  way 
by  pack  mule  train,  arriving  just 
after  the  weekly  steamship  for 
North  American  ports  had  left  the 
harbor.  Still  by  catching  the  next 
ship  his  films  reached  New  York  in 
time  for  the  showing  of  the  first 
section  on  Christmas  Eve. 


Pathe  News  No.  1 : — Luebbenau,  Ger- 
many, see  the  "Venice  of  Germany!  " 
Belleville,  111.,  test  new  type  of  observa- 
tion balloon  for  U.  S.  Army;  Ocala,  Fla., 
Pathe  News  presents  a  series  of  remark- 
able submarine  pictures  whose  photog- 
raphy is  facilitated  by  the  unusual  clear- 
ness of  the  lake  waters ;  In  the  Lime- 
light: Rome,  Italy,  banished  for  life; 
Chicago,  111.,  little  Norma  Loeb  sits  and 
walks  at  age  of  9  weeks;  New  York 
City,  two  college  students  attempting 
a  50,000-mile  trip  around  the  world,  pay 
their  way  by  selling  shoe  strings;  Que- 
bec, Canada,  Cathedral  of  Notre  Dame 
de  la  Paix,  containing  priceless  relics,  is 
turned  into  a  smoldering  ruin. 


BIJOU 
ATLANTIC  CITY 

"ONLY  A 

SHOP  GIRL 


210 


Motion    Picture  News 


Production -Distribution  Activities 


Release  Date  Near  For 
"If  Winter  Comes" 

NEW  screen  history  will 
undoubtedly  be  made 
when  the  William  Fox 
screen  version  of  A.  S.  M. 
Hutchinson's  widely  read 
novel,  "  If  Winter  Comes,"  is 
soon  released  to  the  exhibi- 
tors. As  a  book  it  has  sur- 
passed the  million  mark  in 
circulation  and  the  announce- 
ment of  its  adaptation  to  the 
screen  created  much  public 
interest,  it  is  claimed  by  Fox 
during  the  past  year. 

Harry  Millarde  directed 
the  entire  production.  At  the 
present  time  the  film  is  being 
cut  and  edited. 

An  extensive  and  elaborate 
advertising  campaign  will  be 
started  before  the  release 
date  set  for  this  photoplay. 


Boston  Papers  Acclaim 
Doug's  "Robin  Hood" 

Newspapers  of  Boston  were 
unanimous  in  acclaiming  "  Douglas 
Fairbanks  in  Robin  Hood,"  which 
opened  at  the  Park  theatre  there  on 
Monday  evening,  Dec.  18,  as  a  mar- 
velous contribution  to  the  screen. 

Here  is  what  they  had  to  say: 

"  Chivalry,  romance,  .  love — and 
Douglas  Fairbanks.  One  doesn't 
need  anything  more  to  make  a 
perfect  picture." — Globe. 

"  It  is  not  only  the  best  picture 
Fairbanks  has  made ;  it  is  one  of 
the  best  that  has  ever  been  made." 
— Traveler. 

"  From  this  prodigality  of  Mr. 
Fairbanks  a  film  results  of  truly 
imposing  proportions.  No  ad- 
mirers of  his  art  should  fail  to 
see  Robin  Hood." — Herald. 

"  As  a  combination  of  chivalry, 
romance,  spectacle,  comedy  and 
personality  that  give  Fairbanks  a 
place  all  by  himself,  '  Robin  Hood ' 
is   irresistible." — Advertiser. 

"  In  '  Robin  Hood '  Douglas 
Fairbanks  has  made  the  most  stu- 
pendous picture  ever  screened."— 
Telegram. 

"  Extremely  rich  in  color  and  ro- 
mance. Everything  is  done  sump- 
tuous!': to  the  last  detail." — Post. 


Screen  Romeo,  Juliet  Suggested 

Writer  Would  Have  Mary  Pickford  as 
Juliet  and  Doug  in  Role  of  Mercutio 


GOING  even  further  than  the 
recent  suggestion  by  Augustus 
Thomas,  arbiter  of  the  spoken 
drama,  to  Will  Hays  that  the  mo- 
tion picture  industry  would  do  a 
service  to  the  public  by  putting 
"  Hamlet "  on  the  screen,  the  Chi- 
cago Tribune,  in  an  editorial  under 
date  of  December  31,  takes  a 
definite  stand  in  favor  of  a  Shakes- 
pearean drama  in  the  films.  The 
Tribune  nominates  "  Romeo  and 
Juliet "  as  the  play,  and  Mary  Pick- 
ford  as  the  one  eminently  desirable 
screen  artiste  to  play  the  role  of 
Juliet,  and  casts  Dougles  Fairbanks 
in  the  character  of  Mercutio. 

Indicating  a  keen  sense  of  what 
the  public  wants  on  the  screen  as 
entertainment,  the  Tribune  empha- 
sizes the  great  love  story  as  the 
theme  of  such  an  enterprise.  Pure 
tragedy  has  a  limited  appeal,  but  a 
love  story  is  universal  in  its  inter- 
est. Says  the  Tribune,  referring  to 
"  Romeo  and  Juliet "  : 

"  It  has  a  tragic  close,  but  it  is 
the  immortal  love  story  of  all  liter- 
ature, and  all  the  world  loves  a 
lover,  even  unhappy  lovers." 

The  versatility  of  Mary  Pickford 
has  mastered  all  sorts  of  roles, 
from  the  lightest  to  the  most  pro- 


found, and  she  is  even  now  appear- 
ing in  the  most  emotional  role  of 
any  that  she  has  every  played,  her 
new  ten-reel  production  of  "  Tess 
of  the  Storm  Country."  However, 
Miss  Pickford  thus  far  has  essayed 
no  Shakespearean  role,  the  demand 
for  the  Bard  of  Avon's  philosophy 
never  having  been  exactly  insistent 
among  picture-playgoers.  It  is  said 
that  at  one  time  or  another  Miss 
Pickford  had  given  thought  to 
doing  a  role  like  Juliet. 

The  Tribune  sees  a  strong  reason 
for  her  to  produce  such  a  role,  de- 
claring emphatically  that  such  a 
picturization  "  would  bring  Shakes- 
peare out  of  the  library  and  off  the 
highbrow  platform  into  the  hearts 
of  the  people  where  he  belongs, 
and  it  would  do  so  because  the  act- 
ing genius  of  our  film  stars  of  the 
highest  rank  would  waft  him  on 
the  warm  breath  of  their  own  uni- 
versal appeal. 

"  Mary  Pickford  as  Juliet,  we 
hazard  the  prediction,"  the  edi- 
torial goes  on  to  say,  "  would  prove 
an  unforgettable  memory  of  a  gen- 
eration of  all  the  people  and  she 
would  make  Shakespeare  to  us  all 
what  he  has  come  to  be  to  only  a 
fortunate  few,  the  master  magician 
of  the  theatre." 


"The  Flirt"  Praised  by  Critics 

Universal  Jewel  Is  Approved  at 
Premiere  in  New  York  Rialto  Theatre 


HAILED  as  one  of  the  foremost 
examples  of  screen  excellence 
and  as  a  picture  that  everyone 
should  see,  Universal's  Jewel  pro- 
duction, "The  Flirt,"  had  its 
premiere  last  week  during  the  holi- 
day season  in  the  Rialto  Theatre, 
New  York  City.  Both  from  the 
press  and  the  public,  there  was  great 
praise  for  Hobart  Henley,  who  di- 
rected it,  and  for  the  first  rate  ac- 
tors and  actresses  who  played  in  it. 
Universal  also  was  commended  for 
giving  to  the  screen  world  such  a 
high  class  production. 

Despite  the  fact  the  picture 
opened  on  Christmas  eve,  sup- 
posedly the  worst  theatre  day  in  the 
year,  "  The  Flirt "  drew  an  asound- 
ing  crowd  to  the  Rialto. 

Eileen  Percy,  who  plays  the  title 
role ;  Helen  Jerome  Eddy,  the  bash- 
ful sister ;  George  Nichols,  the 
father,  and  Buddy  Messinger,  the 
mischievous  kid  brother,  all  came 
in  for  exceptional  praise  at  the 
hands  of  reviewers  and  public. 

E.  V.  Dnrling  in  the  N.  Y.  Glob; 
said  :  "  Additional  proof  that  noth- 
ing is  wrong  with  the  movies  when 
made  by  the  right  people  can  be 
found  this  week  at  the  Rialto.  The 
Universal  Company  has  been  pro- 
ducing pictures  for  more  than  a 
decade,  but  '  The  Flirt '  is  the  best 
thing  it  has  ever  made." 

"  Booth  Tarkington's  '  The  Flirt ' 
at  the  Rialto  theatre,  is  a  powerful, 


well  acted  picture,"  wrote  the  re- 
viewer in  The  Mail. 

In  the  N.  Y.  Sun,  the  reviewer 
wrote  as  follows  :  "  Although"  it  is 
not  considered  etiquette  for  a  critic 
to  show  wholesome  enthusiasm,  the 
rule  must  be  broken  in  the  case  of 
Book  Tarkington's  '  The  Flirt '  at 
the  Rialto.  The  actor  who  should 
be  presented  with  highest  laurels  is 
George  Nichols,  who  plays  the  role 
of  the  hard  working,  home  loving, 
always  honest  Papa  Madison." 

The  reviewer  for  the  Evening 
Journal  said:  "'The  Flirt'  is  a 
significant  production.  It  is  the  epic 
of  a  typical  American  family.  Un- 
der the  direction  of  Hobart  Henley, 
the  cast,  headed  by  Eileen  Percy 
has  done  admirably." 

Don  Allen  in  the  Evening  World 
said :  "  It  must  be  said  for  '  The 
Flirt '  that  it  has  in  it  everything 
a  movie  ought  to  have,  and  that's  a 
strong  '"tatement,  romini  in  these 
days  of  thrills.  But  we  enjoyed 
'  The  Flirt '  and  think  most  movie 
goers  will  agree  with  us." 

P.  W.  Gallico,  in  the  N.  Y.  Daily 
News,  acclaimed  the  picture  as  one 
of  the  best  he  had  seen  in  some 
time. 

"  In  the  first  place,  the  picture 
has  had  unusually  intelligent  direc- 
tion," he  asserted,  "  and  in  the  sec- 
ond place  it  boasts  of  a  cast  of 
actors  and  not  merely  pretty  peo- 
ple." 


Goldwyn  in  80  of  250 
Theatres  in  Paris 

EIGHTY  out  of  the  250 
motion  picture  theatres 
in  Paris  showed  Gold- 
wyn Pictures  during  the  first 
week  of  December,  according 
to  Jacques  Edelsten,  general 
manager  of  Film  Erka,  which 
distributes  Goldwyn  pictures 
in  France.  Mr.  Edelsten  is  in 
this  country  on  a  business 
trip.  Four  of  the  biggest 
houses  on  Grandes  Boulevard 
screened  Goldwyn  films.  At 
the  Marivaux  "  Doubling  for 
Romeo  "  was  the  bill ;  at  the 
Max  Linder  Theatre,  "The 
Grim  Comedian  ";  at  the  Mad- 
eleine "  Poverty  of  Riches  " ; 
and  at  the  Parisiana  "The  Old 
Nest." 

Goldwyn  pictures  are  now 
distributed  from  the  follow- 
ing centres  in  France  and  her 
colonies,  Mr.  Edelsten  stated: 
Paris,  Lille,  Lyon,  Marseilles, 
Tunis,  Algeria,  Strasbourg, 
Bordeaux,  Toulouse  and  the 
district  of  Rouen.  

Schulberg  Pictures  Are 
Booked  by  Roth 

Eugene  H.  Roth,  whose  largt 
western  theatre  circuit  includes  such' 
houses  as  the  California,  the  Per- 
tola,  and  the  Granada  in  San  Fran- 
cisco, has  booked  the  next  four  pic- 
tures to  be  released  by  B.  P. 
Schulberg,  of  Preferred  Pictures, 
through  the  Al  Lichtman  Corpora- 
tion. 

Roth  made  a  special  trip  from 
San  Francisco  to  Los  Angeles  to 
preview  "  The  Hero,"  "  Are  You  a. 
Failure  ?  ",  "  Poor  Men's  Wives " 
and  "  The  Girl  Who  Came  Back " 
at  the  Schulberg  Studios.  After  a 
screening  of  the  first  two  which' 
are  already  completed  and  rushes 
from  "  Poor  Men's  Wives "  and 
"  The  Girl  Who  Came  Back,"  the 
pictures  now  under  way  which  are 
being  directed  by  Gasnier  and  Tom 
Forman  respectively,  Roth  booked 
them  for  his  entire  circuit. 


"Village  Blacksmith" 
Is  Fox  Special 

"The  Village  Blacksmith,"  sug- 
gested by  Longfellow's  immortal 
poem,  has  been  made  into  a  special 
production  by  the  Fox  Film  Cor- 
poration. This  super-special,  which 
received  the  whole  hearted  ac- 
claim of  the  New  York  critics  fol- 
lowing a  Broadway  run,  head-,  the 
list  of  the  six  new  specials  an- 
nounced by  Fox  as  a  supplement  to 
the  original  group  already  released 
for  the  season  of  1922-23. 

It  was  directed  by  Jack  Ford. 

"  The  Village  Blacksmith "  is  an 
idyll  of  small  town  life  and  can 
apply  to  every  village  in  America. 
Without  descending  to  mawkish 
sentimentality  it  does  for  father 
what  "Over  the  Hill"  did  for 
mother  last  season. 

Unusual  vigor  is  brought  to  the 
role  of  the  mighty  smith  by  Williatm 
Walling. 


AT 


ALLEN  THEATRE. 
AKRON 
"ouvr  a 

SHOP  GIRL 


January    13,  1923 


211 


Questionnaire  to  Trade 
to  Guide  Producer 

BEFORE  definitely  mak- 
ing plans  for  1923  pro- 
ductions, President  A.  J. 
Xydias  of  Sunset  Productions 
has  sent  a  questionnaire  to  in- 
dependent exchange  men  and 
exhibitors  to  ascertain  the 
popularity  of  Jack  Hoxie  and 
other  stars. 

President  Xydias  has  de- 
cided to  produce  at  least  six- 
teen feature  subjects  during 
the  coming  year  and  the  an- 
swers on  the  questionnaires 
will  determine  what  addi- 
tional series  of  eight  pictures 
he  will  make,  it  is  announced. 
The  first  four  of  the  Jack 
Hoxie  pictures  now  distrib- 
uted are  titled  "  Barb- Wire," 
"  The  Crow's  Nest."  "  Back 
Fire "  and  "  Riders  of  the 
Law."  The  fifth  and  sixth, 
directed  by  Robert  North 
Bradbury,  are  titled  "  The 
Forbidden  Trail  "  and  "  Gal- 
lopin'  Through,"  both  of 
which  are  completed.  Story 
is  now  prepared  for  the  sev- 
enth of  the  series  which  will 
be  titled  "  Wolf  Tracks  "  and 
it  has  been  determined  to 
make  a  Canadian  snow  pic- 
ture for  the  eighth. 


"Dr.  Jack"  Scores  on  Broadway 

Plays  to  Fine  Business  at  Strand 
Xmas  Week ;  Kiddies  as  Press  Guests 


Historian  Sees k  4  Knight- 
hood" as  An  Ally 

The  motion-picture  in  general,  and 
"When  Knighthood  Was  in  Flow- 
er "  in  particular,  were  the  recip- 
ients of  high  praise  from  Dr.  Fran- 
cis Trevelyan  Miller,  prominent  his- 
torian and  author  of  some  forty 
volumes. 

" '  When  Knighthood  Was  in 
Flower '  is  a  picture  that  makes  his- 
tory," he  declared.  "  Gibbons  in 
his  'Roman  Empire'  or  Macauley 
in  his  '  History  of  England  '  do  not 
more  vividly  preserve  historical 
events  for  the  generations  to  come 
than  does  Miss  Davies  in  her 
epoch-making  production. 

"  I  am,  in  truth,  beginning  to  be- 
lieve we  historians  must  soon  con- 
fess that  these  picturizations  of 
world  events  in  dramatic  action  are 
more  important  records  for  poster- 
ity than  our  cold  type  and  scholas- 
tic researches." 


HOLIDAY  week  at  the  Strand 
theatre  goes  down  in  motion 
picture  records  as  Broadway's  "  un- 
conditional surrender "  to  Harold 
Lloyd  in  "  Dr.  Jack."  Capacity  au- 
diences were  reported  at  each  show. 

The  Strand,  with  its  "  Dr.  Jack  " 
attraction,  proved  to  be  the  natural 
focus  for  New  York's  benevolent 
activity  in  providing  Christmas  en- 
tertainments for  thousands  of  chil- 
dren. At  least  3,500  kiddies  from 
charitable  institutions  laughed  and 
shouted  their  delight  as  guests  of 
the  New  York  Evening  World.  At 
the  Christmas  performances,  as  in 
past  years  at  the  Strand.  The  New 
York  American  was  host  to  several 
thousands  of  the  city's  poor  chil- 
dren. These  packed  the  auditorium 
as  early  as  10  o'clock  in  the  morn- 
ing. 

Manager  Joseph  Plunkett  present- 
ed "  Dr.  Jack "  with  an  attractive 
prologue,  including  a  "  Dr.  Jack " 
song  written  by  himself,  which  was 
sung  by  the  Strand  Male  Quar- 
tette. 

Here  are  some  of  the  New  York 
press  reviews : 

Evening  Journal — "  The  comedi- 
an's newest  work  is  important  be- 


am lennaut 


from  Ike  famour  shage  Success  /~  

PHIL  GOlib  STONE 

-SPECIAL,  "PRODUCTION- 


cause  it  is  even  funnier  than  his 
preceding  five-reeler,  '  Grandma's 
Boy,'  which  is  another  way  of  say- 
ing it  is  extremely  funny." 

Evening  Telegram — "  With  Har- 
old Lloyd  as  the  jester,  all  are  at 
liberty  to  enjoy  merry-making  fit 
for  a  king,  and  most  inexpensively. 
His  fun-making  in  '  Dr.  Jack ' 
brings  forth  a  wealth  of  hearty 
laughter;  his  Christmas  gift  to  the 
world  is  a  ray  of  cheer  that  will 
penetrate  all  its  desolate  corners." 

Robert  E.  Sherwood  in  the  Her- 
ald— "  We  hasten  to  advise  our 
readers  to  obtain  their  merriment 
at  the  Strand  theatre,  where  the 
joyous  Mr.  Harold  Lloyd  is  dis- 
pensing larger  doses  of  good  will 
through  the  medium  of  his  latest 
picture,  '  Dr.  Jack.'  You  will  find 
that  '  Dr.  Jack '  is  as  gay,  scintillant 
and  spontaneous  a  comedy  as  you 
ever  saw  in  your  life." 

P.  W.  Gallico  in  the  Daily  News 
— "  If  possible  take  a  youngster 
with  you  to  hear  his  laugh.  Take 
the  whole  family  and  hear  them 
shriek.  For  Harold  Lloyd  is  still 
batting  a  thousand.  '  Dr.  Jack '  is 
every  bit  as  good  as  '  Grandma's 
Boy,'  since  people  will  compare,  and 
in  some  wavs  better. 


Big  Set  in  Enemies  of  Women" 

Beautiful  Exteriors  and  Gorgeous 
Interiors  Mark  Cosmopolitan  Film 


IN  the  filming  of  "  The  Enemies 
of  Women."  Vicente  Blasco 
Ibanez's  romance,  Cosmopolitan 
Productions  has  not  only  embel- 
lished it  with  some  of  the  most 
striking  natural  scenic  beauty  ever 
been  seen  in  a  motion  picture  but 
is  also  creating  some  unusually- 
gorgeous  interior  scenes. 

One  of  the  most  beautiful  of 
these  scenes  shows  the  interior  of 
the  Monte  Carlo  home  of  Prince 
Lubimoff,  played  by  Lionel  Barry- 
more,  who  is  featured  in  the  pro- 
duction. It  is  here  that  Prince  Lubi- 
moff brings  into  being  the  strange 
cult  that  he  styles,  "  The  Enemies 
of  Women."  This  "  set "  reveals 
a  balconv  which  looks  out  on  the 
sea  and  is  a  replica  of  the  Villa 
Maryland.  Cap  Feret,  near  Nice, 
claimed  to  be  the  most  beautiful 
villa  on  the  Cote  d'Azur. 


It  was  in  the  vicinity  of  the  Villa 
Maryland  that  the  most  strikingly 
picturesque  "  exteriors  "  of  the  pic- 
ture were  filmed  during  the  six 
weeks  the  company  spent  making 
scenes  in  France.  These  scenes  are 
said  by  Cosmopolitan  to  be  among 
the  most  beautiful  ever  filmed. 
Ibanez  himself  put  Director  Alan 
Crosland  in  touch  with  people  who 
have  lived  more  than  thirty  years 
on  the  Cote  d'Azur  and  who  know 
all  the  picturesque  spots. 

In  addition  to  Lionel  Barrymore, 
the  cast  of  "  The  Enemies  of  Wom- 
en "  includes  such  prominent  play- 
ers as  Alma  Rubens,  Pedro  de  Cor- 
doba, Gareth  Hughes.  Gladys  Hul- 
ette,  W.  H.  Thompson,  William 
"  Buster "  Collier,  Jr.,  Paul  Pan- 
zer, Mario  Majeroni  and  Betty 
Bouton. 


Warner  Float  Nears  Destination 

Completes  Two-Thirds  of  Transcon- 
tinental Tour  Advertising  Pictures 

Several  months  ago  the  float  left 
New  York  City  equipped  with  a 
calliope,  and  during  its  trip  across 
the  country'  it  is  estimated  that  fully 
twenty-five  million  people  have  be- 
come acquainted  with  the  names  of 
the  Warner  Classics. 

Throughout  the  trip  Cassidy  has 
been  calling  on  various  city  officials, 
Chambers  of  Commerce  and  Ro- 
tary clubs,  and  impressing  upon 
them  the  fact  that  motion  pictures 
are  being  produced  on  a  bigger, 
better  and  higher  standard  than 
heretofore  attempted. 


THE  huge  Warner  Brothers 
float  advertising  the  seven 
screen  classics  being  distributed  by 
the  organization  for  this  season  ar- 
rived last  week  in  Kansas  City. 
Practically  two-thirds  of  the  trans- 
continental tour  from  New  York 
to  the  Warner  coast  studios  in  Los 
Angeles  has  been  completed,  and  it 
is  expected  that  the  float  will  ar- 
rive on  the  west  coast  within  the 
next  sixty  days. 

The  float  is  in  charge  of  Frank 
A.  Cassidy,  former  newspaper,  the- 
atrical and  motion  picture  exploita- 
tion man.  assisted  by  Herbert  Swor. 


11,000  Children  View 
"Nanook"  at  Museum 

AS  was  recently  reported 
in  the  News,  Pathe's 
Revillon  Freres  picture 
titled  "  Nanook  of  the  North  " 
has  been  made  a  permanent 
part  of  the  educatibnal  arch- 
ives of  the  American  Museum 
of  Natural  History  in  New 
York  City.  That  the  print  of 
the  picture  presented  to  the 
Museum's  authorities  by 
Pathe  is  being  put  to  imme- 
diate practical  use  was  re- 
vealed in  a  letter  recently  re- 
ceived from  Curator  George 

H.  Sherwood.    The  curator 
wrote  in  part: 

"  Our  first  showing  of  the 
film  was  in  the  auditorium  of 
the  Museum  on  December  13. 
It  may  interest  you  to  know 
that  10,400  school  children 
applied  for  seats.  Inasmuch 
as  our  auditorium  holds  about 

I,  550,  we  have  found  it  nec- 
essary to  exhibit  the  film  nine 
times  in  order  to  accommo- 
date the  number.  The  total 
number  of  children  who  have 
seen  the  picture  in  the  last 
eight  days  is  approximately 
11,000. 

"  Again  thanking  you  for 
your  interest  in  the  Museum 
and  its  work,  I  am 

"  Sincerely  yours, 
"George  H.  Sherwood, 

"  Curator." 


Marion  Davies  Starts  a 
New  Production 

Marion  Davies  has  started  work 
on  her  next  Cosmopolitan  picture, 
"  Little  Old  New  York,"  adapted 
to  the  screen  by  Luther  Reed  from 
the  stage  play  by  Rida  Johnson 
Young.  The  picture  will  be  about 
three  months  in  the  making.  Sid- 
ney Olcott  is  directing,  assisted  by 
Phil  Carle.  Miss  Davies  will  have 
the  part  of  Patricia  O'Day.  New 
York  of  a  century  ago  will  be  de- 
picted with  such  well-known  fig- 
ures as  John  Jacob  Astor,  Robert 
Fulton  and  Washington  Irving 
moving  across  the  screen.  Ira  H. 
Morgan,  perhaps  better  known  as 
"  Joe "  Morgan,  is  turning  the 
crank. 


Bray  Closes  Contracts 
for  Product 

Bray  Productions,  Inc.,  has  just 
closed  a  contract  placing  the  Bray 
Magazine,  released  every  two 
weeks,  and  Bray  Nature  Pictures, 
released  every  four  weeks,  in  New 
England  territory  through  the  Mo- 
tion Picture  Distributing  Corpora- 
tion, Geo.  M.  A.  Fecke,  President, 
of  Boston. 

The  same  two  releases  have  just 
been  sold  for  New  York  State  and 
Northern  New  Jersey  territory  to 
Renowned  Pictures  Corporation, 
c.f  New  York. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


212 


Motion   Picture  News 


Scenes  from  "  Hearts  Aflame,"  produced  by  Louis  B.  Mayer,  directed  by  Reginald 
Barker,  and  released  by  Metro  Pictures  Corporation. 

' 'Notoriety"  Rights  Selling  Fast 

Two  Months  on  Market,  Will  Nigh's 
Subject  Almost   100  Per  Cent  Sold 

RELEASED  to  the  independent  territories  were  the  first  to  sign  up 
market  only  two  months  ago,  for  the  feature.  Will  Nigh's  pic- 
*'  Notoriety  "  is  reported  to  be  now  ture  has  alreadv  won  its  wav  into 
almost  100  per  cent.  sold.  Sam  Sax,  some  of  the  country>s  leading  first- 
sales   manager   for  the  producers    „„„  tu^^a^  i  u  „i  •         ?  jj- 

and  distributors,  L.  Lawrence  We-  ™n  t,heatres'  ™d  bookings  at  addi- 

ber  &  Bobby  North,  announced  this  tlonal  P"™"  P'cture  houses  of  the 

week  that  Will  Nigh's  society  pro-  country  are  being  reported  daily,  it 

duction,  "  Notoriety,"  has  come  out  ls  announced. 

of  the  running  far  in  the  lead  of  The  latest  buyers  added  to  the 
many  current  independent  produc-  list  of  distributors  of  the  feature 
tions.  In  a  year  that  has  seen  the  are  The  H.  Lieber  Company  of  In- 
severest  competition  in  the  state-  dianapolis,  who  bought  the  rights 
right  field  and  the  highest  standard  for  the  state  of  Indiana :  Celebrated 
of  independent  releases,  Nigh's  Players  Film  Corporation  of  Chi- 
eight-reeler  smash  has  lined  up  a  cago,  headed  by  J.  L.  Friedman, 
list  of  state-right  buyers  throughout  whose  territory  includes  Northern 
the  country  that  does  credit  to  the  Illinois;  United  Film  Service  of  St. 
calibre  of  the  production,  declared  Louis,  operated  by  Sam  Werner, 
Mr.  Sax.  territory  comprising  Eastern  Mis- 
From  the  very  day  that  the  first  souri  and  Southern  Illinois;  and 
print  of  "Notoriety"  arrived  from  the  Crescent  Film  Exchange  of 
the  laboratory  there  has  been  an  .  Kansas  City,  Mo.,  for  Iowa,  Ne- 
average  sale  of  three  territories  per  braska,  Western  Missouri  and  Kan- 
week,  it  is  declared.    The  largest  sas. 


Screen  Rights  of  Plays  Bought 

Principal  Pictures  Corporation  Also 
Acquires   Some   of  ) Best  ^Sellers 

NEGOTIATIONS  that  have  partnership  agreement  with  this 
been  on  for  several  weeks  concern,  which  recently  absorbed 
have  been  closed  this  week  Western  Pictures  Exploitation 
and  as  a  consequence  of  this  dicker-  Company  and  the  other  Lesser  and 
ing  Principal  Pictures  Corporation  Rosenberg  interests  on  the  Coast 
has  obtained  the  screen  rights  to  Principal  Pictures  Corporation's 
some  of  the  greatest  plays  and  best  producing  force  right  now  is  con- 
selling  books  of  the  past  decade,  ccntrating  on  the  re-production  of 
Production  on  several  big  Prin-  two  Harold  Bell  Wright  pictures, 
oipal  pictures  already  is  in  full  "  The  Eyes  of  The  World "  and 
swing  at  the  studios  in  Hollywood.  "The  Shepherd  of  The  Hills"  both 
Four  Units,  is  was  reported  this  0f  which  will  be  readv  for  release 
week  at  the  New  York  offices,  will  early  in  the  Spring 
be  in  action  within  the  next  three  Other  Harold  Bell  Wright  stories 
weeks  turning  out  pictures  that  will  that  Principal  Pictures  Corporation 
be  released  through  foremost  ex-  wiH  adapt  to  the  screen  include 
changes  that  have   formed  a   co-    •«  The  Re-Creation  of  Brian  Kent," 

— :   "  The    Uncrowned    King,"    "  The 

Calling  of  Dan  Matthews,"  "The 
WatCh   Out   For  Printer    of    Udell's,"    "When  A 

Man's  A  Man"  and  "Their  Yes- 
terdays." These  productions  will  be 
supervised  by  directors  who  have 
won  a  firm  footing  in  this  industry 
THE  TRUTH  ABOUT  GORHAM       by  their  accomplishments.  7 


Metro  S-L  Film  Pleases  .Critics 

N.  Y.  Reviewers  Find  "Quincy  Adams 
Sawyer"   an    Enjoyable  Production 

NEW   YORK  press   reviewers  from  one  of  the  most  thrilling  wa- 

greeted  the  first  showing  of  ter  scenes  ever  staged  to  the  spon- 

"  Quincy  Adams  Sawyer "  at  the  taneous  humor  of  the  delightful 

Capitol  Theatre,  December  17,  with  rustics,  and  its  pictures  range  from 

some  very  favorable  comment.  the  effect  of  inspiring  murals  to 

The  New  York  Evening  Mail,  the  delicate  details  of  the  cameo." 

writing  of  this  Metro-SL  (Sawyer-  The  New  York  American's  re- 

Lubin)  version  of  Charles  Felton  viewer,  Grena  Bennett,  contributed 

Pidgin's  famous  novel,  declared  the  significantly  to  the  chorus  of  praise 

river  scene  in  "  Quincy  Adams  Saw-  by    declaring:    "'Quincy  Adams 

yer  "  to  be  "  the  most  thrilling  cli-  Sawyer '  is  well  worth  an  hour  of 

max  to  any  picture  play  since  Grif-  anyone's  precious  time." 

fith's  '  Way  Down  East.' "  Of    the    "  most    capable    cast " 

"  The  whole  picture,"  continues  Grena  Bennett  continued :    "  There 

the  Evening  Mail,  "  is  one  of  the  are  seventeen  important  characters, 

most  thoroughly  enjoyable  and  in-  a  veritable  milky  way,  if  one  in-, 

teresting  shown  on  Broadway  in  sists  upon  the  celestial  description 

some  time.    There  is  plenty  of  ac-  ....  No  scheming,  sneaking  rogue 

tion,     some     delightful     comedy,  of  play  or  book  deserved  the  hiss  of 

clever  subtitles  and  very  good  act-  right-loving  folks  more  than  Lon 

ing.    One  looks  for  a  disappoint-  Chaney  as  Obadiah  Strout." 

ment  when  an  all-star  cast  is  an-  The  reviewers  generally  praised 

nounced,  but  this  play  proves  a  the  cast,  each,  however,  ^electing 

pleasant  surprise."  different  ones  as  his  or  her  favor- 

The  Evening  World  observes  that  ites  in  the  performance.  Harriette 

"  Metro   has   taken   '  Way   Down  Underhill  of  the  Newr  York  Tri- 

East,'  '  The  Old  Homestead,'  and  bune  wrote  of  Barbara  La  Marr's 

several  more  of  the  successful  rural  performance  as  the  gingham  vamp : 

melodramas,  placed  them  all  in  a  "  Not  only  is  she  a  joy  to  look  at 

big  pot,  melted  'em  down  and  run  but  she  can  act."    This  critic  also 

off  the  svrup  that  was  good  in  all  commended  Joseph  Dowling.  The 

of  them."  Morning  Telegraph  singled  out  for 

The  Evening  Telegram  reviewer  praise  John  Bowers,  "  a  manly  and 

declared   that   the  picture  "  steps  pleasing   choice,"    Blanche  Sweet, 

into  the  front  ranks  of  the  season's  "  incarnation  of  all  that  is  lovely 

most  notable  photoplays."  and  appealing,"  Barbara  La  Marr, 

"  The   emotional  gamut  of   the  "  extremely  capable  as  the  country 

production,"  continues  the  Evening  vampire  and  excellent  in  her  emo- 

Telegram,  "  is  a  long  one ;  it  ranges  tional  scenes." 


A  FRONT  PAGE  STORY 


"HeadlessHorseman"  Approved 

Hodkinson  Release  Featuring  Will 

Rogers  Is  Given  Favorable  Notices 

THAT  the  motion  picture  pub-  proverbial  glove.     It   is   far  and 

lie  have  put  their  stamp  of  away  the  best  thing  he  has  ever 

approval     on     "  The     Headless  done  and  shows  a  high  degree  of 

Horseman,"  the  Hodkinson.  release  merit  indeed. 

featuring  Will  Rogers  in  the  role  in  the  opinion  of  the  Cincinnati 
of  Ichabod  Crane,  is  apparent  by  Times  Star:  "  People  who  have  not 
the  reception  it  has  been  accorded  read  'The  Legend  of  Sleepv  Hol- 
in  the  various  cities  where  the  pic-  iow  *  for  many  years  will  be' taking 
ture  has  been  shown,  according  to  the  old  book  from  the  shelf  after 
the  Hodkinson  office.  seeing  the  picture  this  week  at  the 
A  report  emanates  from  the  home  Lyric  unless  we  are  mistaken.  The 
offices  of  the  W.  W.  Hodkinson  picture  is  a  charming  record  of 
Corporation  to  the  effect  that  it  re-  days  that  are  gone,  and  it  has  been 
cently  played  at  the  Lyric  Theatre,  so  faithfully  recorded  with  cos- 
Cincinnati,  Ohio,  where  it  met  with  tumes  and  settings  exactly  as  they 
a  decided  success  and  drew  capacity  should  be,  that  it  ought  to  stimulate 
audiences,  at  every  performance.  a  re-reading  of  the  fine  old  classic." 
Writers  and  critics  have  pro-  Much  satisfaction  is  expressed  by 
nounced  it  a  real  gem,  and  the  tfae  Hodkinson  officiais  over  the 
newspapers  have  been  vociferous  in  manner  ;„  which  the  picture  has 

their  praise.          _  been  received.    Its  success  in  the 
After  the  showing  at  the  Lyric  L    -Q               Cincinnatij  0hio  is 
Theatre  m   Cincinnati,   Ohio,   the  t    ica]  of  its   drawing  power  in 
Cincinnati    Inquirer    wrote:       In  other       tg  of  th  countr 
beauty  and  landscape  and  perfec- 
tion of  photography,  few  pictures  

h2S£,Ho^  Standard  Service  Buys 

mellow,  rustic  landscapes  which  Trimble  Features 

furnish   the   background   for  this 

production  possess  the  charm  of  an  Harry  Charnas  of  the  Standard 

oil  painting."  Film    Service   Co.,   of  Cleveland, 

A  statement  that  the  role  of  Ich-  Qhw,  has  purchased  the  territorial 

abod  Crane  is  particularly  adapted  rights  for  his  section  of  the  two- 

to  the  inimitable  Rogers  is  credited  reel  Arthur  Trimble  features  from 

to  The  Cincinnati  Commercial  Trib-  the  Anchor  Film  Distributors  Inc., 

une,  which  says :  "  The  part  of  the  of  Hollywood,  according  to  Morris 

avaricious    New    England    school  K-     ^cnlank,    head    of  Anchor, 

teacher  fits  the  angular  shoulders  Twelve  of  these  short  subjects  will 

of  Wilyum  of  Oklahoma  like  the  be  produced. 


January    13,  1923 


213 


"Little  Church  Around 
Corner"  Jan.  Release 

THE  fifth  of  the  Warner 
Brothers  classics  of  the 
screen,  "  Little  Church 
Around  the  Corner,"  is  an- 
nounced for  January  release 
by  Harry  M.  Warner.  The 
photoplay  was  written  by 
Olga  Printzlau,  based  on  the 
stage  play  by  Charles  Blaney 
and  the  novel  by  Marion 
Russell.  It  was  directed  by 
William  A.  Seiter,  who  di- 
rected the  current  Warner  re- 
lease, "The  Beautiful  and 
Damned,"  with  Marie  Pre- 
vost 

One  of  the  many  highlights 
of  the  production  is  said  to  be 
the  exact  reproduction  of  a 
Pennsylvania  coal  mine. 

The  cast  headed  by  Claire 
Windsor  includes  Kenneth 
Harlan,  Hobart  Bosworth, 
Walter  Long,  Margaret  Sed- 
don,  Bessie  Love,  Alex  Fran- 
cis, George  Cooper,  Winter 
Hall,  Cyril  Chadwick  and 
Tom  Kennedy. 


TRY 
NEW  BAIT/ 


BOOK 


cmoicc 

productions 
*"  CASH 

PRODUCERS 


Choice 
0044  s 


^SET  BWD. 


SET 
Los  Angeles 


Releases  by  Independent  Corp. 

President  Goldburg  Perfects  Organ- 
ization to  Properly  Handle  Product 


MUCH  interest  has  been  aroused 
among  state  right  buyers  by 
the  consistent  yet  modest  announce- 
ments and  advertisements  inserted 
in  the  trade  publications  with  re- 
rpect  to  the  releases  of  the  Inde- 
pendent Pictures  Corporation  for 
the  year  1923. 

For  the  past  twelve  months.  Jesse 
J.  Goldburg  the  president  and  gen- 
eral manager  of  that  company,  has 
been  perfecting  his  organization 
and  acquiring  productions  and  con- 
tracting for  other  productions  to  be 
made  for  release  through  independ- 
ent exchanges. 

The  first  series  of  product  pur- 
chased by  the  Independent  Pictures 
Corporation  was  the  series  of 
twelve  two-reel  Biograph  subjects 
reissued  under  the  name  of  "Favor- 
ite Star  Series." 

Thereafter  Mr.  Goldburg  ac- 
quired the  world's  distribution 
rights  to  the  new  series  of  Nick 
Carter  subjects  the  first  four  of 
which  are  completed  and  produced 
by  Murray  W.  Carsson,  Inc.  In 
the  first  four  pictures  the  cast  is 
made  up  of  motion  picture  favor- 
ites among  whom  are  Edmund 
Lowe,  Anders  Randolph,  Henry 
Sedley,  Vincent  Coleman  and  Diana 
Allen. 

Announcement  is  also  made  of 
a  contract  having  been  entered  into 
with  the  Iroquois  Productions  for 
delivery  during  the  year  1923  of  six 
feature  attractions  the  first  two  of 
which  are  completed,  namely,  "  The 
Devil's  Partner,''  featuring  Norma 
Shearer,  Edward  S.  Roseman,  Chas. 
E.    Delaney.    Henry    Sedley  and 


Stanley  Walpole ;  and  "  The  Valley 
of  Lost  Souls,"  featuring  Muriel 
Kingston,  Victor  Sutherland,  Anne 
Hamilton  and  Edward  Roseman. 

In  addition  to  these  productions 
contract  has  also  been  entered  into 
with  Premium  Picture  Productions 
of  Oregon  for  the  taking  over  by 
the  Independent  Pictures  Corpo- 
ration of  the  entire  product  of  that 
producing  unit.  The  contract  pro- 
vides for  the  deliverv  of  twelve 
five  reel  subjects  for  1923,  the  first 
six  of  which  have  already  been 
completed.  Four  of  these  releases 
feature  George  Larkin  and  two  of 
them  Jack  Livingston. 

An  extensive  and  consistent  ad- 
vertising campaign  involving  week- 
ly advertisements  in  the  trade  pub- 
lications has  been  planned  by  the 
Independent  Pictures  Corporation 
and  a  special  exploitation  depart- 
ment has  been  installed  for  the  pur- 
pose of  assisting  the  exchanges  in 
booking  the  product  of  the  Inde- 
pendent Pictures  Corporation  even 
after  it  has  been  sold  and  delivered 
to  the  exchange,  it  is  said. 

Of  the  first  six  pictures  completed 
four  of  them  have  been  entirely  ed- 
ited and  titled  and  will  be  released 
under  the  titles  of  "  Flames  of 
Passion,"  "  The  Way  of  the  Trans- 
gressor," "  The  Clean-up  "  and  the 
"  Timber  Bride." 

In  addition  to  these  twelve  re- 
leases, three  special  productions  will 
be  made  in  the  West  Coast  Studio 
of  the  Premium  Pictures  Corpora- 
tion, the  books  and  stories  of  which 
have  already  been  purchased. 


Third  Alarm"  to  Open  in  N.Y. 

Prominent  Officials  Will  See  World's 
Premiere  at  Astor  Theatre,  January  8 


Dr.  Daniel  Carson  Goodman,  producing 
"  Has  the  Whole  World  Gone  Mad  "  for 
Equity  pictures 

Mary  Pickford's  "Tess" 
Praised  by  Texan 

Under  the  heading  "  Our  City  " 
a  writer  for  the  Chronicle,  Hous- 
ton, Texas,  one  of  the  leading 
newspapers  of  the  city,  writes  at 
length  on  the  exceptional  quality 
of  the  motion  pictures  that  have 
been  shown  there,  and  makes  spe- 
cial reference  to  Mary  Pickford's 
new  production  of  "  Tess  of  the 
Storm  Country,"  which  was  then 
showing  at  the  Queen  theatre. 
Of  this  United  Artists  release,  the 
Chronicle  writer  had  this  to  say: 

"'Tess  of  the  Storm  Country,' 
now  showing  at  the  Queen,  cer- 
tainly conveys  a  beautiful  moral 
and  depicts  characters  that  are 
well  worth  observing.  Further- 
more no  evil  predominates,  and 
those  who  have  belief  in  God  and 
goodness  are  rewarded  on  this 
earth.  It  conveys  a  beautiful  lesson 
of  faith,  charity  and  helpfulness, 
with  the  inimitable  Mary  Pick- 
ford  in  a  part  that  brings  both 
tears  and  laughter." 


THE  opening  of  "The  Third 
Alarm  "  at  the  Astor  Theatre 
on  Monday  evening  January  8th, 
will  see  one  of  the  most  representa- 
tive gatherings  that  have  attended 
a  screen  premiere  in  New  York. 
The  Film  Booking  Offices  of  Amer- 
ica have  extended  invitations  to  the 
leading  city  and  fire  department  of- 
ficials and  a  great  many  have  al- 
ready accepted.  In  addition  the 
leading  lights  of  the  industry  in  and 
about  New  York  will  see  the 
world's  premiere  of  this  Emory 
Johnson  production,  which  will  oc- 
cupy the  screen  of  the  Astor  The- 
atre for  an  entire  month. 

"The  Third  Alarm"  will  be  pre- 
sented twice  daily  at  the  Astor  with 
an  appropriate  prologue  and  a  pro- 
gram of  short  subjects.  This  will 
mark  the  second  time  that  F.  B.  O. 
has  entered  the  ranks  of  Broadway 
producers  for  extended  run.  " In 
the  Name  of  the  Law,"  the  first 
Emory  Johnson  production  to  be 
distributed  through  the  Film  Book- 
ing Offices  of  America,  ran  at  the 
George  M.  Cohan  Theatre  last  sum- 
mer. 

Enacted  by  a  capable  cast  headed 
by  Ralph  Lewis,  "The  Third 
Alarm "  is  described  as  a  gigantic 
melodrama  with  an  equal  amount 
of  heart  interest  and  human  ap- 
peal.    It  was   written   by  Emory 


Johnson,  author  of  "  In  the  Xame 
of  the  Law."  The  plot  revolves 
around  an  old  fireman  who  has 
spent  twenty  years  of  his  life  driv- 
ing his  engine,  only  to  find  that  the 
march  of  progress  has  caused  the 
abandonment  of  the  horse-drawn 
apparatus  and  the  substitution  of 
the  motor  truck.  This  drama  is 
said  to  be  lightened  by  many  com- 
edy and  romantic  touches  and 
capped  by  a  tremendous  climax. 

The  past  week  saw  the  opening 
of  the  huge  advertising  campaign 
on  "  The  Third  Alarm,"  executed 
by  Mr.  Nat  G.  Rothstein,  of  the 
advertising  and  publicity  depart- 
ment. It  included,  among  many 
other  unusual  advertising  features, 
the  climbing  of  five  big  buildings 
throughout  the  city  by  Captain 
Harry  Gardner,  known  as  "  the  hu- 
man fly." 


Preliminaries  Under 
Way  for  "The  Fog" 

Final  arrangements  for  the  film- 
ing of  William  Dudley  Pelley's 
novel,  "  The  Fog,"  are  being  con- 
summated by  Louis  Graf,  president 
of  Graf  Productions,  Inc.,  of  San 
Francisco.  The  photoplay,  pro- 
duced under  the  personal  super- 
vision of  Max  Graf,  will  be  released 
by  Metro. 

Adaptation  of  the  novel  to  the 
screen  is  proceeding  rapidly  in  Los 
Angeles  through  the  collaboration 
of  H.  H.  Van  Loan  and  Max  Graf. 


Alexander  to  Distribute 
Home  Life  Series 

That  arrangements  have  been 
completed  by  Alexander  Film  Cor- 
poration whereby  it  will  distribute 
the  American  Home  Life  Series 
through  independent  exchanges  in 
many  territories  is  announced  by 
Aralma  Film  Company,  producers 
of  the  new  "  Better  Film "  two- 
reel  subjects. 


EXHIBITORS 
EVERYWHERE 
ARE  DELIGHTED 
WITH 

'ONLY  A  a« 


214 


Motion    Picture  News 


First-Run  Showings  on 
"Notoriety"  Set 

t  4X.  T  OTORIETY,"  the 
F\  Weber  and  North 
~  attraction,  produced 
by  Will  Nigh,  is  finding  its 
way  to  the  screens  of  some  of 
the  leading  first-run  houses  of 
the  country. 

Following  its  first-run 
showings  at  the  Clinton 
Square,  Albany,  N.  Y.,  and  the 
Alamo  in  Louisville,  Ky.,  the 
production  was  played  at  the 
Strand  Theatre,  Newark, 
N.  J.,  during  last  week.  De- 
spite the  competition  of 
Christmas  shopping  the  pic- 
ture is  said  to  have  done  an 
excellent  business.  Newspaper 
broadsides  distributed  by 
newsboys  served  as  effective 
advance  publicity  for  the  sub- 
ject. 

Two  other  first-run  book- 
ings for  "  Notoriety "  are 
those  of  the  Indiana  theatre, 
Terre  Haute,  Ind.;  and  the 
Apollo,  Indianapolis.  These 
bookings  were  closed  by  the 
H.  Lieber  Co. 


F.B.O.  Lays  Claims  to 
Unique  Record 

Film  Booking  Offices  of  America 
is  claiming  a  record  for  booking 
their  pictures  in  the  smallest  the- 
atres in  the  country.  A  report 
from  a  Los  Angeles  salesman 
shows  that  he  recently  sold  a  con- 
tract to  the  Simpson  theatre,  with 
a  post  office  address  of  Niland, 
California. 

This  theatre  stands  out  on  the 
prairie  a  mile  and  a  quarter  from 
the  nearest  habitation.  The  total 
population  is  two,  consisting  of  Mr. 
and  Mrs.  Simpson.  The  rest  of  the 
audience  is  drawn  from  the  farmers 
and  ranchmen  within  a  radius  of 
twenty  miles — all  of  whom  are 
forced  to  cross  a  mile  and  a  quarter 
of  the  Imperial  Valley  desert  before 
reaching  this  unique  "  neighbor- 
hood "  house. 


Distinctive  Plans  Busy  Year 

President  Arthur  Friend  Announces 
Formidable  List  of  Coming  Productions 

Edith  Roberts 


DISTINCTIVE  PICTURES 
CORPORATION  announces 
this  week  its  preliminary  plans  for 
a  busy  year  of  production.  The 
statement  which  Arthur  S.  Friend, 
president,  issued  from  his  offices 
confirms  reports  of  many  months  in 
the  industry  that  1923  would  see 
Distinctive  Pictures  in  the  market 
with  a  formidable  list  of  offerings. 

The  first  production  will  be 
"  Backbone,"  Clarence  Budington 
Kelland's  story  which  appeared 
first  in  the  Saturday  Evening  Post, 
Charles  Whittaker  has  written  the 
scenario.  Edward  Sloman  is  di- 
recting the  work. 
Alfred   Lunt — his  first  time  on 


any    screen — and 
have  the  leads. 

The  second  production  will  be 
"  The  Ragged  Edge,"  based  on 
Harold  MacGrath's  novel  of  the 
South  Seas.  Harmon  Weight  will 
direct  this  picture  from  a  scenario 
by  Forrest  Halsey. 

Three  more  productions  will  be 
ready  by  the  middle  of  May.  De- 
tailed work  on  these  will  soon  be 
put  into  the  hands  of  individual 
directors,  while  Mr.  Friend  and 
Mr.  Hobart,  vice-president  of  Dis- 
tinctive Pictures,  will  devote  their 
attention  to  arranging  for  the  pro- 
ductions to  follow.  They  are  now 
said  to  be  in  negotiation  for  sev- 
eral stories. 


"Oliver  Twist5'  Opens  in  Phila. 

Press  Reviewers  Enthusiastic  Over 
Photoplay  of  Charles  Dickens'  Story 


PHILADELPHIA  critics  were 
just  as  enthusiastic  over  Jackie 
Coogan  in  "  Oliver  Twist,"  as 
were  the  New  York  critics.  After 
viewing  the  First  National  attrac- 
tion at  the  Stanley,  the  North 
American  writer  stated  in  the  head- 
lines :  "  Jackie  Coogan  in  '  Oliver 
Twist '  a  real  treat,"  and  in  his 
story  declared  the  screen  play  "  su- 
premely satisfying."  The  critic  add- 
ed : 

"  All  the  famous  characters  are 
here,  and  it  is  little  short  of  won- 
derful the  way  in  which  the  actors 
and  directors  have  caught  the  spirit 
of  the  story.    .    .  ." 

Commenting  further  on  Jackie, 
the  writer  stated : 

"  Charlie  Chaplin  added  some- 
thing of  great  value  to  the  motion 
picture  field  by  his  discovery." 

The  Record's  comment  was:  "If 
Charles  Dickens  could  see  what  the 
camera  has  done  with  his  immor- 


tal novel,  '  Oliver  Twist,'  he  would 
rejoice  as  did  the  large  throngs 
which  saw  the  screen  version  at 
the  Stanley  Theatre." 

The  Public  Ledger :  "  This  boy 
is  the  character  very  nearly  as  his 
creator  conceived  him." 

The  Evening  Bulletin  called 
Jackie  as  "  Oliver "  a  "  decided 
hit." 

"  Oliver  Twist  has  real  Dickens 
spirit  ....  The  atmosphere  of  old 
England,  especially  the  underworld 
of  London,  has  been  admirably 
caught."— The  Evening  Public  Led- 
ger. 

"  Jackie  is  seen  in  a  part  that  suits 
him  well  and  which  more  than  ever 
shows  the  surprising  ability  of  the 
youngster  ....  Jackie  is  not  alone 
in  sharing  the  honors  for  the  ex- 
cellence of  the  production.  With 
him  is  a  remarkably  good  cast  .... 
Pictorially  the  picture  is  also  one 
of  excellence." — Inquirer. 


"The  Kingdom  Within" 
Shown  to  Exhibitors 

In  order  to  give  the  exhibitors 
in  his  territory  an  opportunity  of 
getting  first  hand  information  re- 
garding the  Victor  Schertzinger 
production,  "The  Kingdom 
Within,"  it  is  reported  that  C.  L. 
Peavey,  manager  of  the  Cleveland 
branch  of  the  W.  W.  Hodkinson 
Corporation,  arranged  a  private 
showing  at  Loevv's  Allen  theatre, 
Cleveland,  Ohio,  recently.  Accord- 
ing to  Mr.  Peavey,  the  showing 
was  well  attended  and  many  en- 
thusiastic comments  were  received 
from  those  who  witnessed  the 
picture. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


"Strangers'  Banquet"  At  Capitol 

Critics  Approve  First  Neilan  Produc- 
tion in  Association  with  Goldwyn 


MARSHALL  NEILAN'S  first 
production  in  association 
with  Goldwyn,  a  film  version  of 
Donn  Byrne's  novel,  "  The 
Strangers'  Banquet,"  was  shown  at 
the  Capitol  Theatre,  New  York,  this 
week  to  crowded  houses.  The 
public  and  the  critics  were  lavish 
in  their  praise  of  it. 

"  A  fine  film  feast,"  says  the 
News.  "  Goldwyn  starts  off  the 
new  year  with  a  bang  by  presenting 
'  The  Strangers'  Banquet.'  This 
nhotoplay  certainly  belongs  on  your 
holiday  film  shopping  list.  It  is 
novel,  it  is  interesting  from  the 
opening  scene  to  the  last.  Mr.  Fel- 
lowes  is  the  best  hero  we  have  seen 
in  ages." 

"  Has  plot  that  is  different,"  said 
the  American,  "  with  plenty  of  ac- 
tion and  sentiment,  intelligent 
direction  and  spectacular  settings." 

"  Gives  the  director  a  wide  field 
of  photography  in  which  to  display 
his  virtuosity  and  affords  the 
camera  some  fine  shots,"  said  the 
World. 


"  A  typical  Marshall  Neilan  pro- 
duction," said  the  Herald.  "  When 
he  wants  to  he  can  be  more  forcibly 
expressive  than  any  director  in  the 
business." 

"  Mr.  Neilan  has  a  knack  for 
spirited  narration,"  said  the  Times. 
"  He  selects  good  casts  and  gets 
the  most  out  of  the  people  who  play 
for  him  .  .  .  There's  melo- 
drama, comedy  and  farce  in  the 
piece." 

"We  have  never  seen  a  picture 
with  so  many  principals  in  it,"  said 
the  Tribune.  "  Miss  Windsor  is 
a  good  actress,  but  it  would  be 
possible  to  forgive  her  if  she  were 
hot.  She  is  so  beautiful  and  she 
wears  such  marvelous  and  always 
suitable  gowns.  Rockliffe  Fellowes 
gives  a  good  performance." 

Eve.  World  :  "  Marshall  Neilan 
has  done  both  himself  and  his  new 
associates  (Goldwyn  Pictures  Cor- 
poration) proud  in  turning  out 
what  we  think  is  one  of  his  best." 

Mail :  "  Almost  epic  in  its  pro- 
portions. Moves  swiftly;  not  dull 
at  anv  time.'' 


Marcus  Loew  Greeted 
by  S.  F.  Officials 

FOR  his  having  established 
motion  picture  production 
in  San  Francisco  the  city 
extended  to  Marcus  Loew  a 
spectacularly  hearty  welcome 
during  his  brief  stay  there  be- 
ginning December  4. 

The  appreciation  of  Mr. 
Loew's  instrumentality  in  add- 
ing a  new  industry  to  the 
northern  Californian  city  was 
manifested  officially  by  mem- 
bers of  the  municipal  govern- 
ment and  organizations  of 
business  men,  and  unofficially 
by  the  crowds.  From  the 
time  the  president  of  Metro 
Pictures  Corporation  was  met 
at  the  station  by  a  business 
men's  and  municipal  commit- 
tee and  Chief  of  Police 
O'Brien,  until  his  departure, 
his  schedule  was  made  up  of 
one  reception  after  another, 
with  time  out  only  for  con- 
ference with  Max  Graf  and 
other  leading  officials  of  Graf 
Productions,  Inc.  This  or- 
ganization's photoplays,  the 
first  to  be  made  in  San  Fran- 
cisco, will  be  released  through 
Metro  Pictures  Corporation. 
The  pictures  are  being  pro- 
duced  at  the  Pacific  studios. 

Fulton's  Steamship  Is 
Riding*  Hudson 

Robert  Fulton's  first  steamship, 
the  Clermont,  has  been  brought 
to  life,  and  is  again  riding  the  wa- 
ters of  the  Hudson.  True,  it  is  not 
the  original  Clermont,  but  a  re- 
plica built  by  Cosmopolitan  Pro- 
ductions as  a  setting  for  some  of 
the  scenes  of  Marion  Davies  next 
super-production,  "  Little  Old 
New  York." 

Down  to  the  most  minute  detail 
the  replica  is  fashioned  after  the 
first  steamship  ever  built.  One  of 
the  most  interesting  features  of  the 
Hudson-Fulton  celebration  was  a 
replica  of  the  Clermont.  At  the 
conclusion  of  the  celebration,  it 
was  purchased  by  the  Albany  Day 
Line  and  taken  to  Kingston,  N.  Y. 
Cosmopolitan  Productions  intend- 
ed to  use  this  replica  in  "  Little  Old 
New  York,"  but  discovered  that  the 
tiny  boat  was  fast  in  the  mud  and 
was  in  such  bad  repair  that  it  could 
not  be  floated.  So  a  contract  was 
let  to  the  Kingson  Dry  Dock  Con- 
struction Company  for  an  exact 
counterpart. 

Last  week  the  boat  was  com- 
pleted, and  under  its  own  power 
the  strange  little  craft  started 
down  the  Hudson  River  to  New 
York  over  the  very  route  that  the 
original  Clermont  had  traveled.  It 
proved  almost  as  much  of  a  curi- 
osity as  did  the  original  boat. 


"Bulldog  Drummond" 
Gets  Booking 

An  interesting  report  comes 
from  the  offices  of  the  Hodkinson 
organization  to  the  effect  that 
Jones,  Linick  &  Schaeffer  have 
booked  "  Bulldog  Drummond "  to 
play  early  in  the  New  Year.  Fol- 
lowing on  the  heels  of  the  report 
of  the  booking  of  this  picture  by 
the  Fox  chain  of  theatres  in  New 
York  and  vicinity,  it  is  regarded 
by  the  Hodkinson  officials  as  con- 
crete evidence  of  the  box  office 
possibilities  of  this  picture. 


January    13,    19 2 3 


215 


Detroit  Exhibitor  Buys 
Warner  Series 

A  testimony  to  the  faith  in  in- 
dependent productions  was  demon- 
strated last  week  when  John  H. 
Kunsky,  of  Detroit,  contracted  for 
the  entire  series  of  Warner  Broth- 
ers' classics  of  the  screen  after 
seeing  the  Harry  Rapf  production, 
"  Heroes  of  the  Street,''  featuring 
Wesley  Barry.  The  California 
theatre,  Los  Angeles,  and  scores 
of  other  theatres,  including  the 
chain  of  Mark-Strand  houses  in 
New  York,  are  said  to  have  fol- 
lowed a  similar  procedure. 

Kunsky  will  give  the  Warner 
classics  a  first  run  showing  at  the 
Capitol,  Madison  and  Adams  the- 
atres in  Detroit.  The  productions 
contracted  tor  include,  in  addition 
to  the  Wesley  Barry  feature,  "  The 
Beautiful  and  Damned,"  with  Marie 
Prevost,  "  Little  Church  Around  the 
Corner,"  "  Brass,"  the  Charles  G. 
Norris  novel  of  marriages  and  di- 
vorce, directed  by  Sidney  Franklin, 
and  the  Sinclair  Lewis  novel, 
"  Main  Street,"  directed  by  Harry 
Beaumont. 


Hope  Hampton  Seen  in 
"Does  It  Pay" 

"Does  It  Pay?"  one  of  Fox 
Film  Corporation's  January  spe- 
cials, throws  new  and  interesting 
light  upon  the  price  the  trans- 
gressor pays  for  his  breaking  of 
the  moral  law. 

Directed  by  Charles  Horan,  its 
scenes  range  from  the  calm  domes- 
ticity of  a  Connecticut  village  to 
the  hectic  existence  of  the  fast  set 
in  the  metropolis. 

The  cast  is  a  notable  one.  Hope 
Hampton  has  been  especially  en- 
gaged for  the  part  of  the  "  gold- 
d.gger."  As  Doris  Clark  she  has 
every  opportunity  to  wear  several 
of  the  elaborate  gowns  for  which 
she  is  famous.  The  character  of 
John  Weston  is  in  the  capable- 
hands  of  Robert  T.  Haines,  who 
was  last  seen  on  Broadway  as  the 
leading  support  of  Marjorie  Ram- 
beau  in  "  The  Goldfish."  Others 
are  Florence  Short,  Walter  Petri, 
Peggy  Shaw,  Charles  Wellesley, 
Mary  Thurman,  Claude  Brooks, 
Pierre  Gendron,  Marie  Shotwell 
and  Bunny  Grauer. 


Anchor  Issues  4-Page 
Press  Sheet 

A  four-page  press  and  exploita- 
tion booklet,  size  9  by  12  inches, 
including  a  clipping  sheet,  to  be 
used  in  connection  with  the  ex- 
ploitation campaign  by  the  Anchor 
Film  Distributors,  Inc.,  in  further- 
ing sales  and  exhibitions  of  the  Ar- 
thur Trimble  two-reel  feature  se- 
ries, is  just  off  the  press,  according 
to  Anchor's  publicity  department. 

In  addition  to  this  service  the 
Anchor  has  also  purchased  several 
thousand  8  by  10  pictures  of  Ar- 
thur Trimble,  many  of  which  have 
already  been  mailed  to  state  rights 
exchanges  and  prominent  first  run 
theatres. 

According  to  Morris  R.  Schlank, 
head  of  Anchor,  his  publicity  de- 
partment is  preparing  a  twelve-page 
press  book  for  Anchor's  "  Gold 
Seal "  production  starring  Hobart 
Bosworth,  temporarily  titled  "  The 
Law  of  the  Sea." 


Theatre  Club  Views  A.  E.  Film 

"Bill  of  Divorcement*'  Is  Presented 
for  Professional  Study  in  New  York 

FOLLOWING  a  preview  which 
had  been  arranged  exclusively 
for  the  organization  and  its  guests, 
in  the  grand  ballroom  of  Hotel  As- 
tor,  New  York,  the  Theatre  Club, 
Inc.,  composed  of  more  than  400 
women  interested  in  club,  educa- 
tional and  social  activities,  paid  a 
tribute  to  the  Associated  Exhibitors 
feature,  Constance  Binney  in  "  A 
Bill  of  Divorcement." 

The  Theatre  Club  was  formed 
primarily  to  study  and  pass  upon 
the  merits  of  stage  plays.  Meet- 
ings are  held  twice  monthly.  The 
members  vote  to  attend  a  given  pro- 
duction, and,  having  witnessed  the 
performance,  discuss  the  story,  the 
acting — every  point  which  makes 
for  interest  in  the  offering.  Re- 
cently it  was  decided  to  extend  the 
organization's  activities  to  a  consid- 
eration of  outstanding  photoplays 
also,  and  a  motion  picture  commit- 
tee was  formed  with  Mrs.  L.  F. 
Bardwell,  of  453  West  152nd  street, 
as  chairman. 

W  ith  the  cooperation  of  Associ- 
ated Exhibitors.  Mrs.  Bardwell  ar- 
ranged a  special  Holiday  Season 
entertainment  with  "  A  Bill  of  Di- 


vorcement "  as  the  central  feature, 
uncommon  interest  having  been  ex- 
pressed in  the  picturization  of  this 
subject  because  of  the  great  success 
of  the  play.  The  special  screening 
at  the  Astor  was  the  only  pre-re- 
release  showing  of  any  picture 
which  has  ever  been  arranged  for 
the  club. 

Mrs.  George  M.  Clyde,  president 
of  the  Theatre  Club,  presided.  After 
the  filming  of  the  last  scene  the 
women  remained  in  their  seats  and 
applauded.  Later  officers  of  the 
club  and  other  prominent  members 
expressed  hearty  admiration  of  the 
production  itself.  Three  points  were 
emphasized  in  these  commenda- 
tions :  the  beauty  of  the  picture ; 
what  was  declared  to  be  its  remark- 
able fidelity  to  the  original  play,  and 
the-  fact  that  in  the  ending  a  depar- 
ture is  made  from  the  customary 
expected  embrace  and  the  assurance 
that  the  heroine  and  her  admirer 
"  lived  happily  ever  after." 

Announcement  was  made  that  at 
its  first  January  meeting  the  Thea- 
tre Club  will  take  formal  action  rec- 
ommending "  A  Bill  of  Divorce- 
ment "  as  a  feature  of  extraordi- 
nary entertainment  appeal. 


Stage  Play  Is  Fox  Production 


'  The  Net"  Said 
with  Elaborate  Se 


**TpHE  NET,"  a  drama  which 
*  had  a  successful  run  on 
Broadway,  has  been  made  into  a 
screen  play  by  the  Fox  Film  Cor- 
poration. The  story  was  written 
by  Maravene  Thompson,  and  J. 
Gordon  Edwards  directed  the  pic- 
ture. 

Elaborate  interiors  and  lovely 
scenes  along  the  coast  of  Florida 
are  said  to  be  attractive  features 
of  the  production.  One  of  the 
handsomest  settings  shows  the  in- 
terior and  exterior  of  a  studio  be- 
longing to  a  wealthy  artist.  It 
was  remodeled  from  an  old 
church.  The  lofty  interior  has 
been  changed  into  a  novel  arrange- 
ment of  six  different  styles  of 
architecture.  Moorish  columns 
contrast  with  Greek  and  Italian 
decorations,  the  walls  being  hung 
with  valuable  paintings  and  tapes- 
tries. 

In  this  room  is  enacted  a  tragedy 
that  throws  the  net  of  circum- 
stances about  a  devoted  wife  and 
mother  and  forces  her  to  choose 
between  casting  the  shadow  of  a 
crime  over  her  young  child  or  of 
condemning  an  innocent  man  to 
prison  for  life.  The  manner  in 
which  the  tangle  is  straightened  out 
holds  the  interest  firmly  to  the  end, 
the  finish  being  a  happy  one. 

The  acting  company  has  been 
selected  with  great  care.  Barbara 
Castleton,  whose  beauty  and  sym- 
pathetic acting  have  won  her  a 
high  place  as  a  screen  favorite,  is 
the  Mrs.  Norman.  Raymond 
Bloomer  is  the  handsome  but  un- 
principled husband  and  Albert 
Roscoe  is  the  man  unjustly  accused 
of  murder.  Peggy  Davis,  a  Zieg- 
feld  Follies  girl,  makes  a  gorgeous 


to  be  Replete 
ttings  and  Action 

appearance  as  the  model.  Others 
in  the  cast  are :  Artist,  Arthur 
Gordoni ;  assistant  artist,  Cornelius 
F.  Keefc;  nurse,  Helen  Tracy;  the 
boy,  Eliah  Xadel ;  inspector.  Alex- 
ander Gaden  ;  Foster,  Guy  Combs ; 
the  doctor,  Byron  Douglas;  the 
vamp,  Claire  De  Lores;  the  friend, 
Eileen  Grout. 


Fire  Department  Aids 
"Bell  Boy  13" 

The  entire  equipment  of  the  Los 
Angeles  fire  department  was  turned 
over  to  Thomas  H.  Ince  for  street 
scenes  in  Los  Angeles  for  "  Bell 
Boy  13,"  a  First  National  release, 
with  Douglas  MacLean  in  the  title 
role. 

This  is  said  to  be  the  first  time 
on  record  that  any  picture  company 
has  been  aided  in  this  way.  Ince 
is  an  honorary  chief  of  the  Fire 
Chiefs'  Association  in  recognition 
of  his  services  toward  fire  preven- 
tion. McLean  drove  the  fire  chief's 
racing  car  through  the  streets  of 
Los  Angeles  at  fire  racing  speed 
through  crowded  traffic  while  the 
department  engines  followed  him. 


Good  Cast  in  "Be  Your- 
self"— Educational 

"  Be  Yourself."  the  latest  Chris- 
tie Comedy  to  Educational  for  re- 
lease, has  a  cast  of  unusual  merit. 
Neal  Burns  is  featured,  and  oppo- 
site him  is  Charlotte  Merriam.  Lin- 
coln Plumer.  George  French,  Henry 
Murdock,  Babe  London,  Ward 
Caulfield  and  Natalie  Johnson  ap- 

"  Be  Yourself,"  which  was  di- 
rected personally  by  Al  Christie,  is 
built  around  the  strike  of  the  girl 
workers  in  a  shirtwaist  factory. 


"Grandma's  Boy"  In- 
troduces Train- Movies 

4f  ✓"^  RANDMA'S  BOY" 
I  y  Associated  Exhibit- 
ors' release  starring 
Harold  Lloyd  was  awarded 
the  honor  of  introducing  the 
motion-picture  service  for 
passengers  aboard  the  Chi- 
cago-St.  Louis  Limited  of  the 
Chicago  &  Alton  Railway 
Co.  As  was  reported  re- 
cently in  the  columns  of  Mo- 
tion Picture  News,  the  Chi- 
cago &  Alton  has  installed 
this  form  of  entertainment  to 
make  the  traveling  less  tedi- 
ous. A  portable  projector  is 
mounted  at  one  end  of  the 
dining  car.  the  chairs  arranged 
in  the  form  of  a  miniature 
auditorium,  and  the  train 
"  movies  "  are  ready  to  start. 
The  Springfield,  111.,  State 
Journal  reports  the  initial  trial 
proved  an  unqualified  success 
with  Harold  Lloyd  furnishing 
the  merriment. 


Many  Sales  Reported 
on  "Sure  Fire  Flint" 

Lester  F.  Scott,  Jr.,  general  sales 
representative  for  C.  C.  Burr,  pres- 
ident of  Mastodon  Films,  Inc.,  re- 
turned to  New  York  last  week  after 
an  extended  sales  tour  through  the 
South. 

That  the  territory  on  "  Sure  Fire 
Flint  "  is  rapidly  closing  out  is  evi- 
dent by  the  contracts  which  have 
been  closed  to  date.  B.  D.  Craver, 
head  of  the  First  National  Exhibi- 
tors Circuit  of  Virginia  bought  the 
rights  for  this  picture  for  his  terri- 
tory which  includes  the  six  south- 
ern states,  North  and  South  Caro- 
lina, Tennessee,  Georgia,  Alabama 
and  Florida.  Mr.  Scott  also  closed 
a  contract  with  True  T.  Thompson 
of  the  True  Film  Corporation  of 
Dallas,  Texas  for  Texas,  Oklahoma 
and  Arkansas. 


Lichtman  Closes  For- 
eign Deal  on  Specials 

Australasian  Films  East,  Ltd., 
have  purchased  from  the  Al  Licht- 
man Corporation  the  rights  to  the 
first  eight  specials  produced  by  Pre- 
ferred Pictures  for  Dutch  East  In- 
dies, Singapore  and  the  Strait  Set- 
tlements. 

Under  the  terms  of  the  purchase 
the  pictures  disposed  of  for  this 
territory  are  "  Rich  Men's  Wives," 
"  Thorns  and  Orange  Blossoms," 
"  Shadows,"  "  The  Hero,"  "  Are 
You  A  Failure?"  "Poor  Men's 
Wives,"  "The  Girl  Who  Came 
Back,"  and  "  Mothers-in-Law." 


PACKED  'EM 

IN  AT 

tPTRAND, 
NEWARK 

"ONLYA 

SHOPGIRL 


"Kindred  of  the  Dust"  Praised 

Exhibitors  of  Northwest  Declare  Good 
Results  with  First   National  Picture 


216 

"Shadows"  Praised  by 
Detroit  Press 

"  Shadows,"  Tom  Forman's  latest 
producstion  for  B.  P.  Schulberg  of 
Preferred  Pictures,  the  distribution 
of  which  is  handled  by  the  Al 
Lichtman  Corporation,  is  receiving 
comment  from  the  press  in  every 
large  city  in  which  it  is  having  its 
premier  showings  for  its  unusual 
handling  as  wTell  as  its  story,  which 
is  said  to  be  totally  different  from 
the  stereotyped  screen  plot. 

Roy  E.  Marcotte  added  his  opin- 
ion during  the  picture's  recent  ex- 
hibition at  the  Broadway  Strand  in 
Detroit.  His  review  in  the  Detroit 
Free  Press  said  in  part:  "Several 
far-seeing  picture  makers  are  aban- 
doning the  sensational  in  favor  of 
the  good,  solid  story,  honestly  and 
simply  unfolded.  There  is  a  sterling 
example  of  this  in  '  Shadows.'  .  .  . 
'  Shadows '  is  one  of  the  most  re- 
freshing pictures  of  the  year,  and 
shows  that  there  are  directors  who 
really  want  to  give  us  something 
new  and  worth  while." 


Mary  Carr  to  Be  Seen 


"1^  INDEED  OF  THE  DUST," 
IV  the  R.  A.  Walsh-First  Na- 
tional attraction  is  proving  a  big 
money  maker  with  exhibitors  in  the 
northwest,  according  to  First  Na- 
tional. Al.  H.  West,  manager  of 
the  Babcock  Theatre,  Billings, 
Mont.,  calls  it  "  One  of  the  best 
pictures  of  the  season  and  a  box 
office  surprise." 

Manager  W.  G.  Bowman,  of  the 
Rex  Theatre,  Olympia,  Wash.,  has 
this  to  say :  "  Played  to  biggest 
business  since  '  Smilin'  Through.' 
First  night  turned  away  400  people 
and  second  night  proved  equally 
big." 

"  One  of  the  best  pictures  ever 
played  in  Mount  Vernon.  Won- 
derful business  with  ordinary  ad- 
vertising." O.  O.  Ruth,  manager, 
Mission  Theatre,  Mt.  Vernon, 
Wash. 

"  Despite  prolonged  season  of 
poor    business    and    bad  weather 


'  Kindred  of  the  Dust '  brought 
them  out  and  our  house  was 
packed."  A.  W.  Eiler,  Manager, 
Walla  Walla,  Wash 

"  Played  to  extraordinary  busi- 
ness and  enthused  everybody."  I. 
Bernard,  Manager,  Liberty  Theatre, 
Lewiston,  Idaho. 

"  Broke  all  box  office  records  at 
our  new  theatre."  Sam  Whiteside, 
Manager,  Whiteside  Theatre,  Cor- 
vallis,  Ore. 

"  Busy  Christmas  shoppers 
neglected  some  of  their  duties  to 
see  this  one."  H.  A.  Gillespie,  Man- 
ager, Liberty  Theatre,  Yakima, 
Wash. 

"  Everybody  went  wild  about  it." 
W.  G.  Ripley,  Manager,  Bijou  The- 
atre, Aberdeen,  Wash. 

"  Played  to  bigger  business  than 
'East  Is  West.'"  G.  G.  Ruggles, 
Manager.  Dream  Theatre,  Cen- 
trealia,  Wash. 


Motion   Picture  News 

Fox  to  Release  Feature 
Comedy  as  Special 

Among  the  six  specials  which 
Fox  Film  Corporation  will  release 
this  month  is  "A  Friendly  Hus- 
band," starring  Lupino  Lane.  This 
is  the  first  time  in  two  years  that  a 
feature  comedy  has  been  released 
by  Fox  as  a  special. 

The  new  Lane  special  promises 
a  merry  treat  to  the  many  Lane 
admirers  throughout  the  counrty. 
Jack  Blystone,  who  directed  Lane 
in  his  previous  two  reelers,  "  The 
Reporter,"  "  The  Pirate  "  and  "  My 
Hero "  wrote  and  directed  "  A 
Friendly  Husband." 

Special  accessories  are  ready  to 
assist  in  exploiting  and  putting 
this  picture  over  with  unusual  ex- 
ploitation suggestions.  One  twenty- 
four  sheet,  one  six  sheet,  two  three 
sheets  and  three  one  sheets,  novel 
window  cards,  circus  heralds,  slides, 
folder  heralds  and  a  full  line  of  ad- 
vertising and  publicity.  Cuts  and 
mats  are  available  at  all  Fox  ex- 
changes. 

Strong  Cast  for  "The 
Famous  Mrs.  Fair" 

Metro  officials  point  to  the  cast 
of  "  Famous  Mrs.  Fair "  as  "  in 
accord  with  the  prestige  and  direc- 
tion of  the  story."  The  director  is 
Fred  Niblo,  who  is  responsible  for 
the  direction  of  "The  Three  Mus- 
keteers "  and  "  Blood  and  Sand." 
The  picture  version  is  based  on  the 
James  Forbes  play  which  had  a 
year's  run  on  Broadway  with  Henry 
Miller  and  Blanche  Bates  co-star- 
ring. 

The  cast  presents  Myrtle  Sted- 
man  (in  the  title  role),  Huntley 
Gordon,  Marguerite  De  La  Motte, 
Cullen  Landis,  Ward  Crane,  Car- 
mel  Myers,  and  Helen  Ferguson. 


"Prince  and  the  Pauper 
at  Newsboys'  Show 

Motion  pictures  played  an  impor- 
tant part  in  the  Christmas  enter- 
tainment provided  for  children  in 
institutions  and  the  newsboys  of  the 
city.  The  New  York  Sun,  in  con- 
junction with  the  Plaza  Theatre, 
acted  as  host  to  over  a  thousand  of 
its  newsboys  at  two  morning  shows 
all  their  own.  Mark  Twain's  "The 
Prince  and  The  Pauper"  was 
chosen  because  of  the  particular  ap- 
peal of  the  story  to  the  boys  as 
well  as  the  personality  and  acting 
of  Tibi  Lubin,  the  little  Polish  boy. 
in  the  dual  role  of  the  Prince  of 
Wales  and  a  waif  of  the  streets. 
The  picture  is  distributed  by  Amer- 
ican Releasing. 


Baby  Peggy's  Latest  Is 
"Carmen  Junior" 

The  title  of  Baby  Peggy's  Span- 
ish picture  has  been  changed  three 
times.  It  was  first  called  "  The 
Senorita,"  then  "  Sunnv  Smiles," 
then  "  Carmen  Junior. 

In  "  Carmen  Junior,  which  will 
be  released  shortly,  Peggy  takes  a 
dual  role  as  a  boy  and  as  a  girl 
vamp.  Her  changes  of  costume 
are  miniatures  of  all  the  most  ele- 
gant and  rich  Spanish  costumes  for 
toreadors  and  mantilla  draped  Cas- 
tillian  vamps.  Little  Thomas  Won- 
der, a  marvelous  child  dancer,  sup- 
ports her  cleverly  in  several  of  the 
scenes. 


in  "Custard  Cup" 

"  The  Custard  Cup  "  from "  the 
novel  by  Florence  Bingham  Living- 
ston, is  a  Fox  offering  with  Mary 
Carr  in  the  leading  role.  It  is  a 
story  of  optimism,  its  principal 
character  going  on  the  theory  that 
one  smile  is  worth  a  dozen  sighs. 
It  was  adapted  by  G.  Marion  Bur- 
ton. 

In  its  original  form  "  The  Cus- 
tard Cup  "  ran  as  a  series  of  short 
stories  in  McCall's  Magazine.  In 
book  form  it  reached  another  large 
circle  of  readers.  There  are  said  to 
be  a  number  of  sensational  features 
in  the  picture,  including  a  most 
realistic  steamboat  explosion  and  a 
thrilling  episode  showing  the  trac- 
ing down  of  a  gang  of  counterfeit- 
ers. 


New  Electrical  Chief  for 
Century  Studio 

D.  C.  Stegal  has  been  appointed 
chief  electrician  for  the  Century 
Comedy  Studios.  Stegal,  who  has 
had  a  varied  experience  with  other 
large  companies,  took  his  new  post 
with  the  finishing  of  Baby  Peggy"s 
"  The  Flower  Girl." 

Charles  Gould,  who  was  acting 
chief  pending  the  engagement  of  a 
new  chief,  has  been  made  Stegall's 
assistant,  with  Walter  Gould  and 
Harold  Storv  as  second  assistants. 


Christies  Are  Booked 
at  Eastman 

The  new  series  of  Christie  Come- 
dies, released  by  Educational  are 
playing  at  the  new  Eastman  The- 
atre at  Rochester,  which  was  re- 
cently opened  as  the  premier  art 
theatre  of  the  motion  picture  in- 
dustry- Latest  releases  played  at 
the  Eastman  are  "  Let  'er  Run," 
"  Ocean  Swells "  and  "  Choose 
Your  Weapons." 

Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


To  Pick  Shopgirl  for  C.B.C.  Role 

Exchanges  and  Exhibitors  Asked  to 
oin  Forces  in  Choosing  Candidates 


J 


CB.  C.  FILM  SALES  COR- 
.  PORATIOX  announces  a 
plan  whereby  a  committee  will 
select  "  the  most  beautiful  shop- 
girl "  among  candidates  to  be 
chosen  from  various  sections  of  the 
country  for  a  part  in  "  Temptation," 
the  third  of  the  C.  B.  C.  series  of 
teature  productions. 

Word  has  gone  forth  to  the  ter- 
ritorial holders  of  "  Only  a  Shop- 
girl," requesting  them  to  arrange 
with  exhibitors  playing  that  picture 
for  the  selection  of  the  most  beau- 
tiful shopgirl  in  their  respective 
cities.  The  mode  of  choice  and  the 
manner  of  announcing  the  plan  to 
the  public  are  to  be  left  to  the  in- 
dividual exchanges  and  exhibitors. 
Only  shopgirls  in  each  city  are  to 
be  considered  eligible.  The  selec- 
tion is  not  to  be  made  by  photo- 
graph but  by  personal  appearance 
of  the  candidates  in  accordance 
with  the  plan  laid  down  by  the  ex- 
change and  the  exhibitor. 


The  winning  candidates  from 
each  city  are  to  be  judged  in  turn 
by  a  committee  headed  by  Estelle 
Taylor  and  Mae  Busch,  who  play 
the  shopgirl  roles  in  the  picture ; 
Joe  Brandt,  Harry  Cohn  and  Direc- 
tor Edward  J.  LeSaint.  The  win- 
ner will  be  given  the  opportunity 
of  appearing  in  "  Temptation,"  it  is 
announced. 

"  This  is  in  no  sense  of  the  word 
a  contest,"  said  Jack  Cohn  of  C. 
B.  C.,  "  but  simply  an  expression 
of  our  opinion  that  just  as  a  shop- 
girl was  sufficiently  interesting  to 
form  the  heroine  of  Blaney's  great 
story  from  which  our  picture  was 
made,  so  we  believe  there  are'  many 
girls  in  real  life,  who,  though  cir- 
cumstance has  thrown  them  to 
work  in  shops,  nevertheless  have 
the  yearnings  for  better  things  that 
Mame  felt  in  the  play — and  we 
want,  if  possible,  to  give  one  of 
them  a  chance  to  satisfy  it — or  at 
least  to  try  out  her  ability  to  do  so. 


Stirring  Melodrama  Fox  Special 


"The  Face  on  th 
Among  Features 

GREAT  exhibitor  value  is  con- 
tained in  a  special.  "  The  Face 
On  the  Barroom  Floor."  according 
to  the  Fox  Film  Corporation,  who 
are  releasing  this  production  in  its 
new  super-program. 

This  film  counts  anions:  its  play- 
ers Henry  B.  Walthall.  Ruth  Clif- 
ford carries  off  the  tern  nine  lead 
and  Alma  Bennett  contributes  her 
part  toward  the  success  of  this 
photodrama.  The  director  is  Jack 
Ford.  G.  Marion  Burton  is  re* 
sponsible  for  the  story. 

The  story  is  said  to  be  tensely 
dramatic,  touching  the  depths  of 
human  emotion  as  its  tides  sweep 
life's  sea  of  experience. 

Walthall,  in  the  character  of 
Robert  Stevens,  an  artist,  has  come 
to  see  the  worst  of  life.  Circum- 


e  Barroom  Floor" 
of  Super-Program 

stantial  evidence  tightens  about  him 
the  iron  web  of  prison  bars.  Then 
comes  a  mob  scene  in  the  peniten- 
tiary. Men  mad  to  gain  freedom, 
dashing,  pounding  their  way  to 
liberty  with  demoniac  strength — the 
Governor  of  the  State  attacked  by 
a  prisoner  in  the  warden's  office — 
Stevens'  protection  of  the  Governor, 
then  his  swim  in  a  raging  storm — - 
these  are  gripping  incidents  of  the 
screen  creation. 

The  touches  of  comedy  are  the 
reflections  of  human  traits  that  we 
all  find  so  naturally  humorous.  But 
the  real  heart  interest,  the  true 
strength  of  the  film  drama,  lies  in 
its  love  theme.  Here  Ford  took 
every  advantage  offered  by  the  sce- 
nario and  created  a  deeply  appeal- 
ing love  symphony. 


January    13,  1923 


217 


NEW  THEATRE 

construction  &  equipment 
projection  department 

camera! 
p.  m.  abbott    ----------    technical  editor 

Great  Importance  of  Electric  Signs 

in  Success  of  Theatre 

Salient  Features  of  Design  Necessary  for  Strongest  Power  of  Attraction 


By  J.  M.  Shute,  Illuminating  Engineer 

ADVERTISING  by  means  of  electric 
signs  has  become  almost  universal,  and 
the  character  of  these  displays  has 
rapidly  assumed  a  high  standard.  In  approxi- 
mately seven  years  sign  advertising  of  the 
motion  picture  theatre  has  grown  from  a 
negligible  quantity  to  its  present  position  of 
sixth  in  lists  of  sign  users.  To  understand 
more  completely  its  present  importance,  the 
motion  picture  theatre  now  stands  first,  with 
about  20%  in  the  users  of  large  signs,  employ- 
ing 1,000  lamps  or  over,  and  also  leads  the 
list  as  users  of  medium  signs  employing  from 
200  to  1,000  lamps.  Such  a  remarkable  growth 
immediately  brings  out  the  importance  at- 
tached to  electric  advertising  by  the  progres- 
sive members  of  this  industry. 

Necessary  for  Success 

This  type  of  advertising  has  been  found  to 
have  the  essentials  necessary  to  make  the 
motion  pieture  theatre  a  financial  success:  that 
is,  attracting  power  or  the  ability  to  gain  at- 
tention and  selling  power  or  the  ability  to 
impress  a  message  and  make  it  endure.  To 
increase  the  selling  power,  legibility  or  the 
power  to  show  the  message  clearly  in  well 
defined  lines  is  absolutely  essential.  It  is  no 
doubt  due  to  the  fact  that  greater  attention 
has  been  given  in  the  past  few  years  to  increas- 
ing the  selling  power  that  electric  advertising 
has  gone  ahead  in  gigantic  strides. 

It  has  always  been  known  that  brightness 
is  the  greatest  factor  for  increasing  the  attract- 
ing power  of  a  display.  Instinctively  a  human 
being  is  atti  acted  by  bright  objects  and  tho 
eyes  are  centered  on  it  usually  from  curiosity 
to  discover  its  purpose.  However,  this  same 
all  important  factor,  if  incorrectly  applied, 
defeats  its  own  purpose  for  the  eyes  will  imme- 
diately be  diverted  to  something  else  should 
the  brightness  be  such  as  to  cause  annoyance 
or  uncombined  with  some  other  factor  fail 
to  hold  the  interest  of  the  observer. 

Thus  in  the  early  days  of  the  motion  picture 
theatre,  though  it  was  recognized  that  bright- 
ness was  essential,  the  very  nature  of  its  appli- 
cation prevented  the  intended  results.  The  art 
of  sign  lighting  was  much  below  its  present 
stage  of  development,  and  lighting  facilities 
for  this  service  were  very  poor  in  comparison 
to  the  present  standards.  To  obtain  the  essen- 
tial brightness  in  those  days  large  gas  or 
electric  arcs  were  suspended  in  front  of  the 
theatre  to  illuminate  the  advertising  posters 
and  attract  patrons  to  the  brightly  lighted 
area.  The  result  obtained  was  a  glaring 
brightness,  annoying  to  the  eyes  and  of  such 


First  of  Series 

THIS  is  the  first  of  a  series  of  articles 
on  the  lighting  of  the  exteriors  of 
Motion  Picture  theatres  for  adver- 
tising purposes  prepared  from  data  and 
photographs  furnished  by: 

The  Lighting  Service  Dept.  of  the  Edi- 
son Lamp  Works  of  the  General  Electric 
Company. 
The  New  York  Edison  Company. 
The  Norden  Electric  Sign  Company. 
The  Engineering  Dept.  of  the  National 
Lamp   Works  of   the   General  Electric 
Company. 

The  author  covers  the  general  develop- 
ment of  this  phase  of  lighting  in  this  arti- 
cle. Future  installments  will  take  up  in 
detail  the  design  and  lighting  of  theatre 
Signs  and  Marquees. 


a  nature  as  to  obscure  the  posters  from  view 
rather  than  to  display  them. 


9  *  * 


Fig.  I.  A  Forerunner  of  the  Modern  Theatre 
Marquee.  Compare  the  sharp  contrast  of  the 
light  sources  and  background  With  the  beautiful 
lighting  effects  in  the  theatre  entrance  of  today 


An  example  of  this  type  of  advertising  is 
shown  in  Figure  1.  The  globes  containing 
the  arcs  stand  out  in  vivid  contrast  to  the 
background  and,  because  of  their  high  intrinsic 
brilliancy  and  positions  directly  in  view  of  the 
passerby,  cause  a  glaring  illumination  which 
is  very  annoying  to  the  human  eyes.  An  even 
greater  disadvantage  caused  by  these  units  for 
lighting  was  due  to  their  positions  with  regard 
to  the  posters,  since  these  high  powered  light 
sources  were  often  between  the  eves  of  the 
observer  and  the  poster  itself.  As  "the  human 
eyes  cannot  adjust  themselves  simultaneously 
to  the  high  intensity  of  the  light  sources  and 
the  comparatively  lower  intensity  of  the  poster 
board,  the  picture  was  blurred  and  indistinct 
as  in  the  case  of  looking  through  a  lens  im- 
properly focused.  In  this  case  the  eves  were 
the  lenses  out  of  focus,  due  to  the  high 
intensity  light  course  before  them. 

I  nfavorable  Results 

The  result  of  this  form  of  advertising  was 
far  from  favorable.  Interest  could  not  be 
held,  due  to  the  illegibility,  and  thus  the  sell- 
ing power  was  low.  The  better  class  of  patron- 
age was  driven  away  instead  of  being  attracted 
and  it  was  seen  that  such  a  type  of  adver- 
tising could  not  survive.  Naturally,  the  fail- 
ure of  the  advertising  to  perform  its  function 
brought  about  changes  by  attempts  to  better 
it,  and  in  Figure  2,  though  the  general  type 
is  the  same,  improvements  have  been  made. 

Here  the  whole  front  of  the  building  has 
been  brightened  by  rows  of  small  lamps  and 
the  glare  greatly  lessened  by  decreasing  the 
ccntrast  between  the  large  lighting  units  and 
the  remainder  of  the  building.  The  adver- 
tising posters  have  been  placed  in  front  of  the 
low  hanging  large  light  sources  and  receive 
their  illumination  from  other  lamps  suspended 
high  enough  to  prevent  glare  to  the  observer. 
The  result  is  a  poster  which  can  be  seen  much 
more  distinctly  and  can  be  read  without  dis- 
comfort. 

Though  this  type  of  lighting  has  been  super- 
seded, it  was  a  step  in  the  right  direction. 
From  such  theatre  entrances  as  these  have 
finally  developed,  through  the  steady  advance- 
ment of  this  phase  of  the  lighting  art,  the 
modern  theatre  marquee  and  lobby  entrance 
artistically  decorated  and  lighted  brightly  but 
by  methods  which  preclude  the  possibility  of 
annoying  glare. 

Developments  in  the  signs  themselves  have 
been  rapid.  Poor  results  due  to  defects  of 
(Continued  on  page  218) 


218 


Motion    Picture  News 


MARCUS  LOEWS 

HERALD  SQUARE 

DAYLIGHT 
PHOru 

g  PLAYS 

SHOW  CONTINUOUS 
SAM  TO  UPM 


Do  know; 

THE 

Snhuni 


THE 

Srihun 


BZ 


,  3» 


Piflf.  2.  77te  ty/>e  0/  theatre  entrance  in 
vogue  about  eight  years  ago.  Former  ex- 
perience had  shown  to  some  extent  the 
necessity  for  less  contrast  and  more 
diffusion 

Great   Importance  of 
Electric  Signs 

(Continued  from  page  217) 
design  and  improper  lighting  have  been  cata- 
logued, and  past  experience  has  aided  greatly 
the  betterment  of  this  form  of  advertising. 
One  great  factor  in  this  development  has  been 
the  growth  of  the  lamp  industry.  The  past 
few  years  have  shown  the  advantages  gained 
in  sign  lighting  by  the  use  of  types  of  incan- 
descent lamps  formerly  not  applicable.  The 
uses  of  the  high  efficiency  gas-filled  lamp  to 
obtain  high  brilliancy,  of  the  daylight  lamp 
to  give  whiteness  and  sparkle  and  of  the 
diffusing  bulb  lamp  to  give  soft  illumination 
have  been  tried,  and  in  each  case  these  lamps 
have  made  places  of  importance  for  them- 
selves in  the  sign  lighting  industry. 

Figures  3  and  4  show  the  changes  in  the 
theatre  signs  during  the  past  few  years.  In 
the  former  the  crude  and  ugly  sign  with  its 
yellow  burning  carbon  lamp  tries  to  attract 
the  attention  of  the  passerby.  It  has  no  bril^ 
liancy,  and  if  from  curiosity  some  person 
affords  it  a  glance  there  is  nothing  in  the  dis- 
play to  hold  one's  attention  and  convey  to 
the  mind  the  idea  that  the  motion  picture  may 
be  interesting. 

Compare  this  with  the  brilliancy  and  gran- 
deur of  the  sign  in  Figure  4.  As  this  powerful 
lighting  display  is  flashed  on,  the  entire  sur- 
rounding area  becomes  as  bright  as  day  and 
no  person  within  reach  of  its  powerful  rays 
can  refrain  from  glancing  up  to  discover  the 
cause  of  this  flood  of  light.  Immediately  the 
attention  is  caught  and  held  by  the  pictorial 
grandeur  of  the  display.  The  imagination 
begins  to  work  because  the  brain  feels  that  a 
performance  which  is  so  brilliantly  and  beau- 
tifully advertised  should  not  be  passed  by, 
even  though  the  price  of  admission  is  several 
times  that  of  the  other  theatre. 

It  is  because  the  theatre  as  well  as  other 
sign  users  have  recognized  the  value  of  the 


added  selling  power  in  displays  of  this  kind 
that  the  sign  industry  has  grown  to  its  present 
importance.  Its  growth  has  by  no  means 
stopped,  and  from  day  to  day  we  see  new  and 
more  attractive  signs  which  compel  our  atten- 
tion and  sell  to  us  an  idea  that  a  certain  thea- 
tre is  worth  attending  or  a  certain  article  is 
worth  buying. 

As  the  advantage  of  this  type  of  adver- 
tising to  the  motion  picture  theatre  has  be- 
come apparent  the  characteristic  factors  which 
increase  the  value  of  the  electric  sign  have 
been  tried  with  success.  Other  than  bright- 
ness in  the  sign,  the  factor  in  electric  advertis- 
ing of  the  greatest  importance  for  increasing 
the  attracting  power  is  motion.  Motion  has  a 
fascination  which  is  hypnotizing  in  its  effect. 
Border  lamps,  figures  continuously  chasing 
each  other,  falling  water  and  many  other 
equally  attractive  motional  effects  have  been 
made  use  of  to  give  added  attracting  value  to 
the  motion  picture  theatre  sign.  Not  only  do 
such  signs  have  greater  attracting  power,  but 
from  an  economical  standpoint  the  operating 
cost  is  often  as  much  as  30%  lower  than  would 
be  the  case  if  the  sign  was  operated  con- 
tinuously. 

It  is  impracticable  to  present  elaborate  rules 
for  the  production  of  such  works  of  art,  when 
individual  treatment  is  of  so  great  importance. 
However,  the  following  are  some  of  the  most 
essential  factors,  as  found  from  modern  prac- 
tice which  have  been  made  use  of  to  increase 
the  value  of  this  advertising  medium  for  the 
motion  picture  theatre: 

1.  Originality — An  effect  to  give  a  distinc- 
tive attitude  to  the  theatre  and  add  to  it  an 
individuality  which  causes  attention  and  favor- 
able after  comment. 

2.  Color — A  means  to  obtain  variety  and 
richness  which  greatly  adds  to  the  attracting 
power. 

3.  Size — A  method  to  enhance  the  gran- 
deur when  other  means  fail,  size  is  bound  to 
impress. 

4.  Position — An  important  factor  in  deter- 
mining the  circulation  of  the  advertisement, 
not  merely  to  those  who  see  it,  but  to  the 

number  who  actually  read  it. 


Fig.  3.  The  Broadway  Motion  Picture  sign 
of  1914.   Such  a  display  would  be  com- 
pletely lost  at  Herald  Square  today 


Besides  those  mentioned  above  the  factors 
of  beauty,  border,  picture  and  maintenance 
have  important  positions  in  adding  to  the 

attracting  power  and  the  selling  power  of  the 
sign. 

The  methods  of  combining  these  various 
factors  in  the  proper  proportions  are  essen- 
tial if  the  sign  is  to  produce  its  desired  effect, 
that  is  to  attract  the  prospective  customer  and 
to  convey  to  him  with  the  necessary  punch  that 
the  motion  picture  advertised  should  be  seen. 
To  discuss  in  detail  at  this  point  these  methods 
(Continued  on  page  228) 


Son  daVI 


=  =.:{  u  rLAl  3 


r    a    J  mi  si 

i  WHEN  KNI&HTHOOD  I  jol  £ 
(WAS  IN  FLOWERj|NlDWlEs 


Fig.  4.  An  example  of  the  Modern  Advertising  Display  of  the  Present  White  Way  Theatre. 
Such  a  sign,  not  only  attracts  but  holds  the  attention  of  every  passerby  as  it  is  flashed  on 

in  all  its  Brilliance 


January    13,  1923 


219 


The  Barton  Console 
in  the 
Oxford  Theater 
St.  Paul,  Minn. 
Oxford  Amusement 
Co.,  Owners 


A  Pied  Piper  Exhibitor 

The  famous  story  of  the  Pied  Piper  typifies  the 
power  of  Music— a  power  beyond  words  today. 

Do  you  use  music  to  draw  the  crowd  ?  Do  you 
realize  the  influence  of  good  music?  Cares  are  flung 
aside,  troubles  forgotten,  under  the  spell  of  its 
seductive  charm. 

Important  to  have  that  melody  supplied  by  an  in- 
strument of  highest  development!  Install  the 
Barton  Orchestral  Organ! 

As  a  full  pipe  organ  its  range  is  wide  and  varied. 
But  the  marvelous  orchestral  instruments,  with 
thousands  of  new  combinations  makes  it  even  more 
capable  of  interpreting  emotion  on  the  screen. 
Exact  shades  of  subtle  meaning  are  brought  out 
by  the  harmony,  and  what  might  be  lost  in  the 
action  is  supplied  by  the  sound. 

As  one  owner  of  a  Barton  says,  "The  eye  sees  the 
picture;  what  the  ear  hears  makes  it  seem  real!" 

Write  for  full  information ;  ask  about 
the  easy  payment  way  to  get  a  Barton 


IT'S  A 


-1*  ^  Thp  Ftarrnla  A/fnsiral  Tnstrnmpnt  1 


©ICMESTML 
(DKGAM 


The  Bartola  Musical  Instrument  Co. 

313-316  Mailers  Bldg.    -    Chicago,  III. 


220 


Motion    Picture  News 


The  Linwood  Theatre,  Kansas  City,  Mo.,  which  recently  opened  its  doors,  is  considered  one  of  the  most  beautiful  suburban  houses  in  that 

district,  the  exterior  and  interior  present  a  most  attractive  appearance 


Linwood  Theatre 
Kansas  City  Su 

p  OSTING  $75,000,  the  Linwood  theatre, 
^  which  recently  opened  its  doors  to  the 
Kansas  City  public,  is  among  the  most  beau- 
tiful of  Kansas  City's  suburban  houses.  The 
new  house,  erected  by  Capitol  Enterprises,  is 
located  at  Thirty-first  Street  and  Prospect 
Avenue  and  stands  on  the  site  of  the  former 
Linwood  theatre,  but  only  the  walls  of  the  old 
house  remain  in  the  new  structure. 

The  seating  capacity  on  the  lower  floor  has 
been  diminished  100  seats  or  so  to  make  pro- 
vision for  space  used  in  a  foyer  that  extends 
across  the  entire  breadth  of  the  building,  a 
foyer  finished  in  Circassian  walnut  paneling 
with  a  marble  base  and  illuminated  with  lights 
concealed  in  suspended  baskets.  However,  the 
addition  of  loge  balconies  has  more  than  made 
up  for  this  sacrifice  and  brings  the  capacity  to 
1,400. 

Every  need  and  whim  of  the  patrons  has 
been  provided  for.  The  lobby  is  capacious, 
containing  plenty  of  area  for  the  announcing 
of  coming  attractions,  eight  mirrors  for  the 
vanity  of  "  my  lady  "  and  a  box  office  in  mar- 
ble that  easily  is  available,  yet  not  obtrusive. 
Retiring  rooms  for  men  and  women  are  on  the 
balcony  floor,  as  well  as  a  second  foyer  fur- 
nished with  lounges,  easy  chairs  and  stand 
lamps.  Directly  off  of  this  foyer  are  loges 
with  movable  chairs  seating  150  persons.  The 
stage  scheme  is  made  up  of  pillars  and  French 
doors.  There  are  two  drapes,  one  of  attractive 
design  on  silk,  the  other  of  velvet.  A  special 
lighting  system  in  three  colors  aids  in  the 
proper  presentation  of  novelties  in  conjunction 
with  the  cinema  programs.  This  system  has 
been  embraced  alike  in  the  illumination  of  the 
main  auditorium  so  that  the  theatre  proper 
may  be  flooded  with  a  number  of  color  com- 
binations. A  manager's  office  with  leads  to 
the  outside,  to  the  lobby  and  to  the  auditorium 
balances  a  confectionery  shop  on  the  oppo- 
site side  of  the  front. 

The  decorative  scheme  is  very  elaborate  and 
has  as  its  predominating  color  a  rich  old  rose. 
Contrast  has  been  obtained  by  a  liberal  use  of 
ivory  and  embossments  in  polychromatic  de- 
signs. The  overhead  work  is  especially  artistic 
and  makes  a  ventilating  system  of  grills  one 
of  beauty  as  well  as  of  usefulness. 


Most  Beautiful  of 
burban  Houses 

Music  has  been  well  taken  care  of  in  the 
installation  of  a  Hope  Jones  Wurlitzer  pipe 
organ. 

The  Linwood  theatre  is  one  of  the  most  im- 
portant additions  to  the  circuit  of  theatres 
that  Capitol  Enterprises  has  acquired  thus  far 
and  is  located  at  one  of  Kansas  City's  busiest 
transfer  points. 

W.  O.  Lenhart,  a  well  known  exhibitor,  has 
been  appointed  manager  of  the  new  house. 

"  With  a  large  neighborhood  area  to  draw 
from,  consisting  of  a  class  of  patrons  whom 
only  the  best  productions  appeal  to,  I  can  see ' 
no  reason  why  a  great  success  does  not  lie 
ahead  for  the  Linwood,"  Mr.  Lenhart  said. — 
TRUE. 


Hyland  Preparing  Second 
Eastman  Film 

Jack  Hyland  is  now  preparing  the  scenario 
for  the  second  of  the  five-reel  productions 
being  made  by  the  Eastman  Kodak  Company. 
The  first  picture,  recently  completed,  was 
written  and  directed  by  Mr.  Hyland  and  met 
with  enthusiastic  approval  of  the  Eastman 
exectives.  The  films  are  to  be  used  by  the 
Eastman  professional  photographers'  school. 
Each  picture  represents  a  phase  of  photo- 
graphic work  and  is  told  in  an  interesting 
manner.  They  include  instruction  for  profes- 
sional photographers  in  the  arrangement  of 
the  studio,  improvements  in  photographic 
methods,  lighting,  reception  and  treatment  of 
subjects  and  general  business.  The  produc- 
tions are  being  made  in  the  Paragon  Studio 
at  Fort  Lee,  and  the  sets  are  being  con- 
structed by  the  Tilford  Cinema  Studios. 


Review  of  Industrial  Standardization 
During  the  Year  1922 


*Tp  HE  year  1922  has  seen  greater  activity  in 
industrial  standardization  than  any  other 
year  in  the  history  of  American  industry. 
Notable  progress  was  made  during  the  year  in 
standardization  of  raw  materials,  of  manufac- 
turing processes,  and  of  finished  products  by 
individual  firms,  by  industrial  and  technical 


Exterior  of  the  IVhiteside  Theatre,  Car- 
vallio,  Oregon 


associations  and  by  bodies  that  are  working  on 
national  and  international  lines. 

Another  outstanding  accomplishment  in  the 
industrial  standardization  work  of  this  year 
was  the  development  of  the  "  standardization- 
by-conference  "  idea,  in  which  all  of  the  inter- 
ests involved  in  the  subject,  including  pro- 
ducers, consumers,  and  representatives  of  the 
public  and  government,  participate  in  decid- 
ing: first,  whether  standardization  is  to  be 
undertaken,  second,  what  shall  be  its  scope, 
and  third,  what  shall  be  its  relation  to  other 
standardization  work. 

The  year  1922  saw  also  the  development  of 
an  increased  interest  in  industrial  standard- 
ization and  an  increased  appreciation  of  its 
effect  on  production  efficiency,  distribution  of 
costs,  and  consumer  demand. 

It  is  universally  recognized  that  standardiz- 
ation is  a  legitimate  and  constructive  activity 
of  trade  associations.  The  clarification  of  the 
legal  aspects  of  the  question  by  the  publication 
in  the  early  part  of  the  year  of  the  corre- 
spondence between  the  Attorney-General  and 
Secretary  Hoover  has  done  much  to  foster  and 
extend  standardization  activity  among  trade 
associations. 


anuary    13,  1923 


221 


Major  System 
Advantages 

Remote  Control 
Extended  Remote 
Control 

Cumulative  Control 
Pre-Selection 
Flashless,  noiseless 
switch  operation 
Minimum  stage  space 
Unit  construction 
Experienced  design 
Perfect  workmanship 
Highest  grade 
materials 


i 


1 


1 


1 


I 


i 


I 


1 


THE  LAST  WORD 

on 

Theater  Lighting 
Control 

While  theater  lighting  and  the  lighting  of  stage 
sets  has  been  a  matter  of  history  for  nearly  100 
years,  the  perfection  of  theater  lighting  control 
has  been  accomplished  only  in  the  last  ten  years. 
Control  of  lighting  is  practically  as  important 
as  lighting  itself  and  wonderful  stage  effects 
could  not  be  accomplished  without  it. 

In  the  Major  System  the  flexibility  in  the  control 
of  lighting  is  the  primary  object.  In  gaining 
this,  however,  has  been  brought  about  many 
other  advantages  not  to  be  found  with  any  other 
controlled  system.  So  well  has  the  Major 
System  filled  every  theater  lighting  need  that 
it  has  become  standard  equipment  with  leading 
architects  of  the  country,  and  the  choice  of  all 
wide-visioned  exhibitors  every  year. 

The  new,  magnificent  book,  "  The  Control  of 
Lighting  in  Theaters,"  covers  the  subject  fully, 
not  only  explaining  the  Major  System  but  also 
giving  some  valuable  information  regarding 
theater  lighting  never  before  available.  Write 
for  your  copy  now. 


i 


1 


&rank  <?idam 

Electric  Co. 

St.  Louis 


I 


SOME     OF  THE 
THEATERS  THAT 
P  RO  FIT 
THROUGH 
MAJOR  SYSTEMS 
Chicago  Theater, 

Chicago,  111. 
McVicker's  Theater, 

Chicago,  111. 
Granada  Theater, 

San  Francisco,  Cal. 
Indiana  Theater, 

Terre  Haute,  Ind. 
State  Theater, 

Minneapolis,  Minn. 
Miller  Theater, 

Wichita,  Kansas 
State-Lake  Theater, 

Chicago,  111. 
Apollo  Theater, 

Chicago,  111. 
Majestic  Theater, 

Dallas,  Texas 
Parthenon  Theater, 

Hammond,  Ind. 
B.  F.  Keith's  Theater, 

Cleveland,  Ohio 
Mainstreet  Theater, 
Kansas  Cit Mo. 
Strand  Theater, 

Lansing,  Mich. 
Lincoln-Dixie 
Theater,  Chicago 
Heights,  111. 
Tivoli  Theater, 
Chicago,  111. 
Palace  Theater, 

Cincinnati,  Ohio 
Palace  Theater, 

Peoria,  111. 
B.  F.  Keith's  Theater, 

Dayton,  Ohio 
Victory  Theater, 

Evansville,  Ind. 
Hennepin  Theater, 
Minneapolis,  Minn. 


SendJforsThis  Book 


222 


Motion    Picture  News 


National  Anti'Misframe  League  Forum 


Why  Not? 

THE  editor  has  the  pleasure  of  receiving 
each  week  a  great  number  of  letters  from 
the  members  of  the  N.A.M.L.  and  also  from 
the  other  readers  of  this  department. 

There  are,  roughly  speaking,  three  classifica- 
tions into  which  these  letters  can  be  placed. 

1.  Short  ones  requesting  labels,  buttons,  etc., 
with  possibly  a  remark  concerning  the 
Forum. 

2.  Letters  of  somewhat  longer  length  than 
those  classified  in  (1)  which  usually  extend 
their  length  through  a  few  encouraging 
statements  on  the  good  work  of  the 
N.A.M.L. 

3.  Finally  comes  the  letters  that  everyone 
likes  to  read  both  for  their  general  interest 
and  for  the  valuable  information  and  ad- 
vice they  contain.  These  are  letters  writ- 
ten by  men  who  are  interested  in  their 
profession,  and  want  to  tell  what  they  are 
doing  to  improve  their  work  in  hopes  that 
their  ideas  and  schemes  will  help  the  other 
fellow. 

A  Real  Need 

What  is  needed  and  needed  badly,  is  more 
of  these  last  type  of  letters.  Keep  up  the  good 
work  of  the  N.A.M.L.,  don't  forget  to  mention 
in  any  letter  that  you  are  doing  your  bit  toward 
eliminating  poor  film  BUT  add  some  more 
valuable  information.  Ask  yourself  these  ques- 
tions : 

Why  is  my  projection  A-l? 

What  is  my  best  original  device  or  idea 
that  may  help  the  other  fellow? 

What  interesting  activities  are  happening 
around  here  that  others  would  like  to  hear 
about? 

Then  consider  the  other  side  of  the  matter 
by  asking  yourself, 

Do  I  know  it  all?  (No  answer  needed,  no- 
body does.) 

Therefore  what  information  do  I  need  most? 

What  discussion  on  projection  would  I  like 
to  have  taken  up  by  the  other  projectionists? 

And  about  a  dozen  other  queries  you  can 
put  to  yourself. 

There  is  one  absolute  guarantee  that  the 
editor  will  make,  namely;  the  fellow  that  puts 
the  above  questions  to  himself  and  writes  the 


Those  Who  Read 

THOSE  who  read  the  accompanying 
talk  "Why  Not?"  are  encouraged  to 
give  the  many  points  brought  out  serious 
consideration. 

This  department  of  the  MOTION 
PICTURE  NEWS  exists  for  one  pur- 
pose only,  i.e.,  to  be  of  service  and  in- 
terest to  the  projectionist. 

Remember  these  columns  are  your  col- 
umns and  it's  up  to  you  to  make  the 
most  and  best  use  of  them. 

If  you  have  any  message  that  you  want 
to  carry  to  the  other  projectionists,  a 
message  that  will  help  or  interest  them, 
there  is  no  better  medium  to  express  it 
than  through  this  department.  ■ 

When  you  as  projectionists  send  a  let- 
ter or  discussion  to  this  department  and 
it  is  printed  in  these  columns,  bear  in 
mind  that  thousands  of  other  projection- 
ists read  what  you  have  to  say.  If  you 
have  a  good  idea  they  will  benefit  by  it. 

Just  read  over  the  other  article  on  this 
page  and  get  into  action.     "Why  Not?" 


answers  to  the  N.A.M.L.  Forum  is  going  to 
submit  one  fine  letter,  one  that  every  reader 
of  these  pages  will  enjoy  and  derive  benefit. 

Now  for  a  confession! 

The  Editor  has  had  in  mind  writing  this 
message  for  quite  a  long  time  but  the  trouble 
is,  he  didn't. 

The  jolt  that  brought  forth  action  was  con- 
tained in  a  letter  from  Otto  L.  Goldberg,  634.14 
L  St.  N.  W.,  Washington,  D.  C,  who  says: 
"  Put  a  little  more  life  into  your  projection 
department, — let's  have  a  lot  of  wiring  dia-, 
grams  on  motion  picture  apparatus  or  care 
and  adjustment  of  new  mechanisms."  Those 
remarks  are  just  about  the  truth.  Who  do 
you  think  is  to  blame?   Think  it  over. 

The  Editor  can  write  a  bunch  of  technical 
discussions  and' draw  still  more  diagrams.  In 
other  words,  it's  easy  to  make  this  a  one  man 
department. 

Interesting  Reading 

But  does  that  make  good  interesting  read- 
ing? Do  you  want  one  man  to  tell  you  every- 
thing? Do  you  want  to  listen  to  the  same 
person  advise  and  criticise  all  the  time? 

Not  a  chance.    What  you  readers  are  inter- 


ested in  is  what  the  other  fellow  is  doing,  what 
he  thinks  and  how  he  puts  over  some  original 
idea. 

Now  that  you  all  agree,  don't  sit  back  and 
let  "  George "  do  it.  Write  something  good, 
the  right  sort  of  material  and  see  if  it  doesn't 
go  over  pretty  big  when  its  printed  in  these 

pages. 

The  Editor  is  going  to  expect  some  real  re- 
sults. Let's  make  it  a  record  that  every  letter 
is  too  good  to  be  thrown  away.  That's  all  that 
is  needed — then  we'll  have  to  increase  the  space 
now  devoted  to  this  department. 

Benefits  and  Rewards 

While  writing  along  these  lines  it  might  be 
well  to  call  to  attention  the  benefits  that  are 
the  rewards  of  the  wide  awake  and  progress- 
ive man.  The  projectionist  that  devotes  a 
part  of  his  time  to  studying  his  profession  or 
to  be  more  general,  anyone  who  devotes  part 
time  to  improving  his  knowledge  of  any  sub- 
ject, is  bound  to  advance.  Maybe  not  in  the 
first  six  months  or  maybe  in  no  startling  de- 
gree even  in  the  first  six  years,  but  eventually, 
yes.  All  of  us  assume  we've  still  quite  a  num- 
ber of  years  to  live.  Look  forward  and  plan 
out  a  career  to  reach  a  goal. 

The  motion  picture  business  is  progressing. 
Naturally  this  progress  can't  be  seen  from  one 
day  to  the  next.  Look  back  ten  years  and 
then  imagine  the  advancement  of  this  industry 
ten  years  hence. 

Position  of  Projectionist 

The  position  of  the  projectionist  in  this  in- 
dustry is  gradually  being  elevated  to  a  higher 
plane  deserving  of  greater  compensation  and 
respect.  Today  there  are  opportunities  for 
positions  that  should  prove  an  aspiration  for 
many.  But,  remember  this,  positions  worth 
having  are  always  in  demand  and  in  demand 
by  competent  men. 

Not  only  is  diligent  study  and  application 
to  one's  work  the  road  to  financial  success, 
but  it  also  compensates  through  the  pleasure 
and  satisfaction  of  having  knowledge.  It 
lends  a  real  active  interest  to  work. 

The  Editor  is  going  to  derive  an  immense 
amount  of  pleasure  from  any  letters  that  are 
written  through  the  instigation  of  this  talk. 
It  will  show  real  interest. 

(Continued  on  page  224) 


Blank  for  New  League  Members 
Member's  Name   


Home  Address   

Theatre   

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a-  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
1  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  applicants  when  sending  in  blanks  for  membership  in  the  N.  A.  M.  L.  please  enclose  twenty-five  cents  for  a  membership  button 


THE  FREEPORT 

Freeport,  Long-  Island,  N.  Y. 
Opened  November  30,  1922 


This  Splendid  Theatre  Erected  at  a  Cost  of  $500,000 

in  a  Town  of  18,000 
Would  Be  a  Credit  to  a  City  Ten  Times  Its  Size 

POWER'S 
PROJECTORS 

With 

POWER'S-G.  E. 

HIGH  INTENSITY  ARC  LAMPS 

WERE  INSTALLED 

Because  Major  R.  T.  Rasmussen,  C.  E. 
Builder  and  Managing  Director 
Believes  That 

BETTER  PROJECTION  PAYS 


224 


Motion    Picture  News 


N.  A.  M.  L.  FORUM 


{Continued  from  page  222) 
Picture  Jumps 

A  projectionist,  A.  Allen  from  Barre,  Mass., 
writes  in  that  he  is  having  trouble  with  his 
picture  jumping  though  no  great  amount  of 
detail  is  given  which  might  help  to  locate 
this  trouble  in  an  accurate  degree. 

There  are  so  many  causes  for  a  jump  in  a 
picture  that  the  best  policy  in  giving  advice 
in  this  case  would  be  to  outline  in  a  general 
way  the  various  causes. 

All  the  sprockets  on  the  machine  should  be 
perfectly  clean  and  in  particular  the  inter- 
mittent sprockets.  When  dirt  or  gum  accumu- 
late on  these  parts  there  is  a  good  chance  that 
a  jumpy  picture  will  result. 

Where  the  unsteadiness  of  the  picture  is 
not  regular,  that  is,  at  no  definite  interval  and 
the  picture  moves  up  with  increased  speed, 
it  is  well  to  inspect  the  tension  shoes  as  they 
may  not  be  set  tight  enough.  However,  it  is 
necessary  to  bear  in  mind  the  danger  of  getting 
the  tension  too  great  while  making  such  an 
adjustment. 

In  case  the  jumping  of  the  picture  is  at 
regular  intervals,  that  is  to  say,  four  times 
every  time  the  crank  shaft  revolves  then  it 
may  be  caused  by  a  bent  sprocket  shaft,  badly 
worn  bushings  carrying  shaft  or  intermittent 
sprocket  itself  not  true. 

Badly  hooked  or  under  cut  sprocket  teeth 
may  cause  jumping  as  is  the  case  where  old 
dry  film  is  used,  particularly  where  the 
sprocket  holes  are  in  very  poor  condition. 


Dear  Editor: — I  would  like  to  join  the  Na- 
tional Anti-Misframe  League.  Can  you  tell 
me  more  about  the  aims  of  this  organization; 
also  send  me  a  membership  blank  to  join 

same. 

Yours, 

C.  T.  MILLER, 
Crystal  Theatre,  Ralls,  Texas. 


Send  in  Your  Discussions 


Dear  Editor : — Enclosed  you  will  find  twen- 
ty-five cents  in  stamps  and  a  signed  applica- 
tion for  membership  in  the  National  Anti- 
Misframe  League.  Please  send  me  the  League 
button  and  the  labels. 

Very  truly  yours, 

JACK  CARDELL, 
Colonial  Theatre,  Milledgeville,  Ga. 

^UMHUUnUIUU  Illliuilllllllllllllllllllllll  nil  imiMuiiiMiiiiiiMfiiiHiimqiimnHim  UHUUBUIHU| 

|  HONOR  ROLL 

t  (1911)  Von  Cook  Auburn,  Ind.  1 

H  (1912)  Smith  Rumble  Barnesville,  Ga.  I 

=  (1913)  H.  E.  Messenger  Brighton,  Iowa  = 

i  (1914)  B.  B.  Guyton  Butler,  Mo.  E 

I  (1915)  Troy  Wideman  Caddo,  Okla.  | 

g  (1916)  Bryan  Smith  Center,  Tex.  i 

§  (1917)  Edward  Davis  Charleston,  Mo.  I 

1  (1918)  Norman  Hock  Claremore,  Okla.  | 

1  (1919)  Don  Harpole  Claremore,  Okla.  | 

g  (1920)  Robert  A.  Knight  Coatesville,  Ind.  § 

§  (1921)  Leonard  Trowbridge  Carthage,  Mo.  § 

g  (1922)  Dave  Trew  Englewood,  Tenn.  g 

=  (1923)  Wm.  Zimmerman  Englewood,  Tenn.  g 

g  (1924)  Wm.  Holbrook  Fillmore,  Utah  s 

g  (1925)  Wm.  G.  Blanchard  Greencastle,  Ind.  E 

g  (1926)  R.  E.  Koonce  X  Kingfisher,  Okla.  1 

1  (1927)  Rudolph  R.  Cejda  Loveland,  Colo,  g 

|  (1928)  Roland  M.  Archibald  Medford,  Mass.  i 

=  (1929)  Robert  Hargreaves  Medford,  Mass.  = 

g  (1930)  Jack  Cardell  Milledgeville,   Ga.  I 

g  (1931)  Wesley  K.  Mills  Philadelphia,  Pa.  I 

§  (1932)  Liston  O.  Bowden  Roseburg,  Ore.  I 

=  (1933)  Adrian  M.  Fisher  Roseburg,  Ore  I 

I  (1934)  J.  T.  Johnston  Summerville,  S.  C  I 

g  (1935)  Harry  Collins   Walhalla,  S.  C.  I 

|  (1936)  Charles  Miller  Wallins  Creek,  Ky.  § 

.Iminiiiniiiiiiimiinii  iiHmHiHimiitiHiiRuwiiiuuimuiini  mmMiimminnmitiniiiinmiiinnnniiinnirntP 


Editor: 

I  enclose  25c.  in  stamps  for  a  membership 
button.  I  pledge  to  do  as  the  Constitution  of 
the  N.  A.  M.  L.  says.  I  also  pledge  to  make 
it  my  motto  (Da  Dextram  Misero)  in  Latin 
meaning,  lend  a  right  hand  to  the  unfortunate. 
In  this  case  the  film  are  the  unfortunates. 
Yours, 

Joseph  Paul  Cukjati, 
Anna,  Kansas. 


Dear  Ed. : 

I   am   enclosing  an   application   for  an 
N.  A.  M.  L.  button,  together  with  25  cents  in 
stamps.    I  will  write  you  later  and  tell  you 
about  the  films  as  they  are  in  Oklahoma. 
Respectfully, 

R.  E.  KOONCE, 

Temple  Theatre, 
Kingfisher,  Okla. 


I  received  the  N.  A.  M.  L.  button  today 
and  am  very  much  pleased  that  I  can  say  "  I 
belong  to  the  N.  A.  M.  L."  I  would  like  to 
know  if  I  could  get  a  ring  with  the  N.  A.  M.  L. 
on  it.  Do  you  carry  in  stock  the  emblem  on  a 
finger-ring  ? 

Very  truly  yours, 

T.  P.  Wideman, 
Royal  Theatre, 
Caddo,  Okla. 


RAVEN 

HAFTONE 

SCREEN 

Used  by  the 

TELEVIEW 

Selwyn  Theatre,  Broadway-42nd  St.,  New  York 

RAVEN  SCREEN  CORPORATION 

One  Sixty  Five  Broadway,  New  York 


GUNDLACH 


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RADIANT, 

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PROJECTION  LENS 

An  Improved  projection  lens  for 
best  film  projection.  Unsurpassed 
Luminosity — Increased  Efficiency — 
Adaptability  to  Mazda  as  well  as 
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Image — Clear  cut  definition. 
PRICES 


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Lenses  with- 
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Jackets   .....  S.M 


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Lenses  with- 
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Jackets    *-•* 


Gundlach-Manhattan  Optical  Co. 

853  Clinton  Avenue  South       Rochester,  N.  Y. 


Transactions    of    the    Society  of 
Motion  Picture  Engineers  are 
an  Unparalleled  Source  of 

Valuable  Information 

on  all  subjects  pertaining  to 
Motion  Pictures 

The  highest  authorities  on  studios, 
laboratories,  cameras,  projection, 
theatre  lighting,  lenses,  motor  gen- 
erators, etc.,  have  contributed  the 
results  of  their  research  and  experi- 
ence to  these  volumes. 

Transactions  available  through  the 
Office  of  the  Secretary  of  the  Society 
of  Motion  Picture  Engineers 
Room  402,  729  7th  Ave., 
New  York  City 


January   13,  1923 


225 


Every  print  deserves  all  the  photographic 
quality  that  can  be  put  into  it. 

EASTMAN 
POSITIVE  FILM 

has  the  long  scale  of  gradation  that  repro- 
duces all  the  delicate  halftones  between 
high  lights  and  shadows — it  carries  the  qual- 
ity of  the  negative  through  to  the  screen. 


Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


226 


Motion    Picture  News 


Business  Outlook  of  Industry  Judged 

from  the  Past 


By  Dan  Bartox,  Barton  Organ  Co. 

Ii'  may  seem  that  an  organ  manufacturer 
would  not  have  a  very  definite  idea  of  the 
conditions  among  the  exhibitors  of  the  country. 
This  is  not  really  true,  as  it  is  quite  under- 
standable that  any  business  that  brings  one 
into  close  contact  with  various  localities  and 
all  grades  of  theatres  would  be  a  fairly  good 
index  of  business  prosperity. 

The  business  of  supplying  fine  organs  to 
moving  picture  houses  gives  a  pretty  accurate 
index  on  the  general  business  conditions  in  the 
field.  It  is  but  human  nature  to  stop  spend- 
ing when  business  is  poor  and  to  expand  iu 
good  times.  Early  last  year  exhibitors  were 
holding  back  their  money ;  a  few  had  the  cour- 
age to  install  organs  and  these  profited  ac- 
cordingly. Their  experience  was  spread  and 
used  to  induce  other  theatre  owners  to  see  that 


progress  was  the  order  of  the  day.  With  the 
installation  of  a  new  organ  the  whole  theatre 
took  on  new  life. 

Working  on  the  most  progressive  exhibitors 
and  pointing  out  to  them  the  real  necessity 
for  bringing  good  returns  by  giving  more  for 
the  money,  business  began  to  pick  up  and  it 
was  particularly  good  in  the  late  Spring,  just 
before  the  Summer  closing  period. 

Then  we  launched  our  "  Stay  open  all  Sum- 
mer "  campaign,  suggesting  that  with  good 
music,  good  pictures  properly  exploited,  peo- 
ple would  keep  coming.  Naturally  we  em- 
phasized the  good  music  appeal  and  sold  many 
Barton  Organs  in  what  is  usually  a  dull  sea- 
son. 

The  Fall  busuiness  opened  with  a  bang  and 
by  September  we  were  working  a  greatly  en- 
larged factory  at  Oshkosh  nights. 


Sawyer  and  Lubin  Lay  Cornerstone  for 
New  S-L  Studios  in  San  Diego 


CO-INCIDENT  with  the  release  of  "  Quincy 
Adams  Sawyer  "  the  most  important  pro- 
duction turned  out  thus  far  by  Arthur  H.  Saw- 
yer and  Herbert  Lubin  of  S-L  Pictures,  for 
Metro,  these  two  well  known  producers  have 
achieved  a  long  cherished  ambition  to  build 
and  operate  their  own  studios.  The  fru\t  of 
two  years  of  effort  toward  this  end  on  the  part 
of  Arthur  H.  Sawyer,  Supervising  Director 
of  S-L  Pictures,  was  realized  on  November 
20th,  through  the  formal  laying  of  the  corner 
stone  of  the  new  S-L  Studios  at  Grossmont 
Park,  San  Diego,  California.  Using  a  silver 
trowel,  Barbara  La  Marr,  star  of  "  Quincy 
Adams  Sawyer,"  laid  the  cornerstone  for  the 
first  stage  of  the  new  studios  before  an  audi- 
ence of  more  than  twenty  thousand  people. 
Incidently,  this  is  the  first  motion  picture 
studio  to  be  erected  in  San  Diego.  The  open- 
ing exercises  were  attended  by  a  galexy  of 
motion  picture  celebrities  from  Los  Angeles 
and  Hollywood.  Among  those  present  were 
Elmo  Lincoln,  Hank  Mann,  Allen  Ray,  Rose- 
mary Theby,  Lon  Chaney,  Louise  Fazenda, 
Clarence  G.   Badger,   Director  of  "  Quincy 


Herbert  Lubin,  of  S-L  Pictures,  who  is  con- 
nected with  the  building  of  the  new  Studio  at 
San  Diego 


Adams  Sawyer,"  Walter  Hiers  and  others. 
Mayor  E.  W.  Porter  made  the  address  of  wel- 
come to  Sawyer  and  his  associates,  who  re- 
sponded in  turn,  as  follows  : 

"  The  laying  of  the  cornerstone  for  S-L 
Studios  today  mark  the  initial  construction 
of  a  series  of  stages  intended  to  accommodate 
fourteen  producing  units.  I  believe  that  San 
Diego  is  an  ideal  location  for  a  project  of  this 
kind,  and  the  building  of  these  studios  will 
provide  motion  picture  producers  with  an  op- 
portunity to  secure  completely  new  atmosphere 
and  exterior  locations.  It  is  the  intention  of 
Herbert  Lubin  and  myself  to  produce  S-L 
special  pictures  here  immediately  the  new  stu- 
dios are  completed,  and  I  am  sure  that  other 
film  makers  will  appreciate  the  opportunity  to 
secure  stage  space  in  a  city  which  has  equal 
advantages  with  Hollywood  in  the  way  of 
facilities,  locations,  etc.  When  completed  it  is 
expected  that  S-L  Studios  will  report  an  in- 
vestment of  more  than  one  million  dollars  and 
it  is  only  through  the  cooperation  and  assist- 
ance of  the  various  leading  business  men  of 
San  Diego  that  the  laying  of  this  corner  stone 
today  has  been  made  possible.  Incidentally,  all 
future  S-L  productions  intended  for  release  by 
Metro  Pictures  Corporation  will  be  made 
under  the  supervision  of  Arthur  H.  Sawyer  in 
the  Metro  West  Coast  Studios  at  Hollywood 
until  completion  of  the  plant  now  being  built 
at  Grossmont  Park,  San  Diego,  California." 

In  addition  to  the  speech  of  Mr.  Sawyer, 
brief  speeches  were  also  made  by  F.  M.  White, 
General  Manager  of  the  Benson  Lumber  Com- 
pany, Colonel  Bishop  of  the  Marine  Corps. 
Clarence  Badger  and  Barbara  La  Marr. 

S-L  Studios  will  be  erected  on  a  plot  of 
twenty  acres  at  Grossmont  Park,  and  in  addi- 
tion to  the  fourteen  stages  will  include  a  large 
administration  building.  The  stages  have 
been  designed  and  will  be  built  under  the  per- 
sonal direction  of  Edward  J.  Shulter,  well 
known  technical  director  and  responsible  for 
the  technical  work  in  several  of  Metro's  biggest 
pictures.  The  new  building  will  include  in 
addition  to  the  group  of  stages,  a  paint  shop, 
a  carpenter  shop,  costume  room,  property 
house,  electrical  shop,  garage,  photographic 
department  and  a  special  film  laboratory.  Ad- 
ditional space  will  include  rooms  for  the  use 
of  directors,  film  cutters,  accounting  and  pub- 
licity departments  and  executives  offices. 

The  erection  of  S-L  Studios  is  an  important 
step  forward  in  the  development  of  the  S-L 
organization. 


.Veil'  Holmes  Portable  Projector  recently  placed 
on  the  market.  This  machine  has  many  unusual 
features 

Portable  Projector  has 
unusual  features 

A  new  portable  projection  manufactured 
by  the  Holmes  Projector  Company,  Chicago, 
111.,  has  been  placed  upon  the  market.  This 
projector  has  some  very  unusual  features. 
There  are  no  belts  used  in  the  mechanism,  thus 
eliminating  any  trouble  with  stretching 
or  slipping.  This  portable  projector  is  shaft- 
driven  on  both  the  mechanism  and  take-up  and 
is  equipped  with  independent  motor  driven  re- 
wind. All  the  film  is  enclosed  in  metal  and 
the  opening  in  front  has  been  eliminated.  The 
projector  has  been  so  constructed  that  the 
motor,  lamp  and  lens  can  be  changed  instantly 
to  meet  the  varying  conditions.  It  is  claimed 
that  the  Holmes  portable  projector  is  a  pro- 
fessional machine  in  all  respects  which  has 
been  reduced  to  portable  size.  The  machine 
as  a  whole  presents  a  very  neat  and  attractive 
appearance. 

The  Howell  Cine  Equipment  Co.  has  the 
distribution  of  these  machine  for  New  York, 
New  Jersey  and  Connecticut,  also  all  foreign 
rights. 


Arthur  H.  Sawyer,  S-L  Pictures  Producer, 
who  is  building  a  new  Studio  at  San  Diego 
By  Dan  Barton;  Barton  Organ  Co. 


January    13,  1923 


227 


Critical  Definition— 

with  remarkable  flatness  of  field,  brilliant  illumina- 
tion, and  maximum  contrast  between  black  and 
white  are  the  results  of  projection  through  the 

BAUSCH  &  LOMB 

CINEPHOR 

The  New  Projection  Lens 

Made  by  the  great  optical  house  of  Bausch  & 
Lomb,  this  projection  lens  is  scientifically  right, 
and  the  quality  absolutely  uniform. 

Write  for  interesting  literature. 

BAUSCH  &  LOMB  OPTICAL  CO. 

St.  Paul  Street,  Rochester,  N.  Y. 
New  York     Washington     Chicago     San  Francisco  London 

Leading  American  Makers  of  Photographic  Lenses,  Microscopes,  Pro- 
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Btereo-Prism  Binoculars,  Telescopes,  Magnifiers,  Automobile  Lenses 
and  Other  High-Grade  Optical  Products. 


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NO  MATTER 

WHAT 
THE  FEATURE 

A  marquee  is  a 
permanent  draw- 
ing-card for  your 
theatre.  Choose 
from  our  large  se- 
lection or  send 
sketch  or  photo  and 
we  will  design  one 
specially  for  you. 

ProBert 

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Condensors 


The  Goerz  pure  "  White  Crown "  con- 
densor  is  made  of  genuine  optical  glass 
and  on  that  account  will  give  better 
illumination    to    your    pictures.  Price 

J2.20  each. 


The  "  Ignal  "  condensor  is  made  of 
special  heat-resisting  optical  glass,  and 
therefore  will  reduce  your  breakage  when 
used  with  high-power  arc  lamps.  Price 
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Diameter.  414  Inches  In  standard  focal  lengths 
dealer;  or  write  us  for  full  details. 


Ask  your 


C.  P.  GOERZ  AMERICAN  OPTICAL  CO. 

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COEPZ 


228 


Motion    Picture  News 


usiness 
ferities 


THEATRE  CHAIRS  WANTED — Any  quantity  for 
:aah  within  100  miles.  John  Blum,  79  West  Forty- 
3fth  Street,  New  York  City.  

ON  SALE — One  Powers  Six  B  complete  motor  drive, 
$260.00.  On*  Hill  Transmitter  for  two  machines 
complete  with  startine  box,  J250. 00  (with  guarantee). 
Brlnkman,  125  West  Forty-sixth  Street,  New  York 
City. 

FOR  SALE — Very  reasonable  one  print  "  Uncle 
Tom's  Cabin,"  featuring  "  Irving  Cummings."  Will 
also  assign  contractual  rights  of  this  print  which  can 
be  exhibited  in  Ohio  only.  For  information  write  to 
Alexander  Apple,  312  Engineers  Building,  Cleveland, 
Ohio. 

HELP  WANTED — Peoples  Theatre,  Butte,  Mon- 
tana, wants  live  young  advertiser  and  manager. 


ERTEL  PROFESSIONAL  MOTION 
PICTURE  CAMERA 

A  complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $150,00. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
Cinema  Apparatus.  Send 
for  your  copy. 

BASS  CAMERA  COMPANY 

111  N.  Dearborn  Street  Chicago 


Great  Importance  of  Elec~ 
trie  Signs 

(Continued  from  page  218) 

would  require  too  much  space.  These  diver- 
sified requirements  will  be  fully  covered  in 
the  following  articles  to  show  in  what  respect 
the  various  factors  should  be  made  use  of,  in 
first  designing  the  sign  and  then  in  lighting 
the  exterior  of  the  theatre  with  the  proper 
types  of  lamps. 

This  is  the  first  of  a  series  of  articles  which 
J.  M.  Schutte,  Humiliating  engineer,  is  prepar- 
ing for  publication  in  this  department.  Future 
issues  xvill  contain  more  comprehensive  and 
practical  treatment  of  the  electric  sign  for  the 
theatre,  outlining  recommendations  for  the  types 
to  be  used  under  various  conditions. — Editor's 
Note. 


Theatre  Activities  in  Texas 

Mount  Pleasant,  Tex. — J.  E.  Martin  has  re- 
cently installed  a  6-B  Power's  machine  and  a 
new  Minusa  Gold  Fibre  screen  in  his  new 
Martin  theatre  in  this  city.  Business  is  im- 
proving in  this  part  of  the  state.  Mr.  Martin 
is  doing  a  very  nice  business  with  pictures  as 
the  policy. 

The  Rex  theatre,  Eagle  Lake,  Tex.,  has  been 
completely  renovated  and  made  practically 
new.    Business  is  very  good  with  pictures. 

Gatesville,  Tex. — L.  B.  Brown  has  recently 
purchased  the  Royal  theatre  in  this  city  and 
will  continue  the  policy  of  pictures.  Late 
equipment  is  being  used. 

Smith  and  Mason  have  purchased  the  Mis- 
sion theatre  located  at  Mission,  Tex.  Both 
men  are  well-known  in  the  motion  picture 
business  and  are  real  live  wires  in  this  business. 

Ray  Stinnett  has  taken  over  the  Queen  and 
Mission  theatres  at  Atilene,  Tex.,  and  he  has 
also  purchased  the  Jefferson  theatre  at  Dallas, 
Tex.  Mr.  Stinnett  owns  seven  theatres  in 
Texas. 


TYPHOON  POOLING  SYSTEM 

TYPHOON  FAN  CO.   •*    345W.39-ST.  NEW  YORK 


Dave  Morrison,  manager  of  the  Rex  theatre 
at  Greeley,  Colo.,  reports  that  business  has 
been  very  good  in  this  city.  A  large  pipe 
organ  has  recently  been  installed  in  the  Rex 
which  has  greatly  helped  to  increase  business. 

The  Lyric  theatre,  San  Marcus,  Texas,  has 
oeen  closed  temporarily.  The  Lyric  may  be 
reopened  at  an  early  date  with  pictures  as  the 
policy. 


Chicago— C.  E.  Wilfley,  Stewart  Bldg.,  has 
completed  plans  for  $200,000  theatre  for  N. 
Main  &  Auburn  Sts.  Owners,  Alhambra  Thea- 
tre Corp.,  Arthur  P.  Wiloughby,  Secy.,  care 
of  architect. 


Of 

all 

Kinds 


Write 

i  for 
samples 


'WEID0N.WI  ILIAMS  &  LICK 

PORT  SMITH,  ARK. 


Have  Your  Electric 
Sign  in  Colors 

Tb*  color  Is  In  th«  glass  of  Beco  Color 
Hood*.  Clear,  brilliant,  eye-catching 
color  that  out-attracts  the  signs  of 
row  a—  mil  ton.  Pay  for  Him 
within  a  jaar  ever  dipped  or  colored 
lamps.    ClraaUr  «a  reqaest. 

PETKOIVDO 

M   -aic  cowyssTV^ 

Makers  ef  Reco  Flashers  and  Motor* 
2628  W.  Congress  St.,  Chicago,  111. 


ELECTRICALLY  OPERATED 
NEW    STANDARD  AITOMATRKET  SELLER 
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Theatre  and  Exchange  Mailing  list  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
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/ an  u  a;  y    13,  1923 


229 


Pre-release  Reviews  of  Features 


"  My  American  Wife  " 
Paramount — Five  Reels 
(Reviewed  by  Laurence  ReidJ 

GLORIA  SWANSON  has  an  Argentine 
setting  as  the  background  of  her  newest 
offering — an  adventure  story  carrying  a  fa- 
miliar intrigue  and  seasoned  with  romance. 
While  it  is  melodrama  it  is  not  so  improbable 
as  some  of  her  recent  releases.  Since  the 
locale  is  South  America,  or  rather  the  Paris 
of  the  western  hemisphere,  the  spectator  may 
anticipate  the  hot  Latin  temperament  as  in- 
volved in  much  of  the  action. 

The  heroine  is  a  Kentucky  girl  who  enters 
her  champion  race  horse  in  the  big  race  and 
wins.  This  of  course  starts  the  melodrama 
on  its  way  and,  before  Finis  is  written  one 
sees  the  customary  duel,  the  nursing  back  to 
health  of  the  hero  and  the  culmination  of  the 
romance.  The  fair  Kentuckian's  horse  noses 
out  the  hero's  in  the  Latin  Derby.  Before  the 
day  is  over  the  hotblooded  youth  is  chal- 
lenged to  a  duel  by  a  hated  rival.  But  the 
latter  isn't  sure  of  his  aim  so  he  hires  a  gun- 
man who  shoots  from  ambush  and  the  shot 
severely  wounds  the  gallant  horseman.  This 
is  the  point  to  build  up  the  romance.  The 
girl  goes  to  his  hacienda  and  nurses  him  back 
to  health,  which  causes  a  deal  of  misunder- 
standing on  the  part  of  his  mother,  who  or- 
ders her  from  the  house. 

The  climax  reveals  the  expected  revenge. 
The  girl  bribes  the  gunman  to  make  a  public 
confession.  So  she  is  able  to  expose  the 
treacherous  rival  as  a  figure  of  little  conse- 
quence. The  story  is  extremely  old-fashioned 
— one  of  those  stories  made  to  order.  The 
steady  screengoer  can  anticipate  every  scene. 
And  there  is  very  little  suspense  to  add  to  its 
highlights.  The  chief  appeal  is  in  the  atmos- 
phere which  comprises  some  effective  race- 
track shots  and  a  flower  festival. 

The  star  has  occasion  to  flash  her  individu- 
ality in  matter  of  dress  and  manages  to  be 
fairly  convincing  at  times.  Antonio  Moreno 
is  a  spirited  Latin  hero  and  others  who  ren- 
der capable  assistance  include  Josef  Swick- 
ard,  Edythe  Chapman,  Geno  Corrado,  and 
Walter  Long.  The  latter  has  a  small  part 
and  comes  very  near  to  stealing  the  picture. 
The  Cast 

Natalie  Chester  Gloria  Swanson 

Manuel  La  Tassa  Antonio  Moreno 

Don  Fernando  De  Contas  Josef  Swickard 

Carlos  De  Grossa  Eric  Mayne 

Pedro  De  Grossa  Geno  Corrado 

Donna  Isabella  La  Tassa  Edythe  Chapman 

Hortensia  De  Varela  Eileen  Pringle 

Gomez  Walter  Long 

Horace  Beresford  F.   R.  Butler 

Gaston  Navarre  Jacques  D'Auray 

Danny  O'Hara  Loyal  Underwood 

l(aid  Mary  Land 

By  Hector  Turnbull.  Scenario  by  Monte  Kat- 
terjohn.  Directed  by  Sam  Wood.  Produced 
by  Famous  Players. 

The  Story — Kentucky  girl  finds  herself  in 
Buenos  Ayres  where  she  enters  her  thorough- 
bred race-horse  in  a  big  race.  The  horse  car- 
ries off  the  honors.  The  girl  is  insulted  by  a 
native  son  which  precipiates  a  duel  between  him 
and  the  son  of  his  father's  political  opponent. 
The  father  employs  a  gunman  to  shoot  from 
ambush  and  the  hot-blooded  Latin  is  wounded. 
Eventually  she  bribes  the  gunman  to  confess 
publicly  and  is  able  to  expose  the  treachery  of 
the  opponent  of  the  man  she  loves. 

Classification — Adventure  romance  carrying 
intrigue. 

Production  Highlights — The  scenes  at  the 
Buenos  Ayres  race  track  and  during  the  flower 
festival.  The  backgrounds  and  atmosphere. 
The  capable  work  o  fa  well  balanced  cast. 

Exploitation  Angles — The  title  might  come  in 
for  some  special  exploitation  through  a  teaser 
campaign.  Would  advise  playing  up  racing 
atmosphere  and  exploiting  the  star  and  her 
bizarre  gowns. 

Drawing  Power — Best  suited  for  high  class 
audiences.    Followers  of  star  will  like  her  here. 


"  Kindled  Courage  " 
Universal — 4418  Feet 
(Reviewed  by  Laurence  ReidJ 
\AT  E'LL  chalk  up  another  good  mark  op- 
'  »    posite  Ed  (Hoot)  Gibson  who  has  in 
'*  Kindled  Courage,"  a  neat  little  western. 
True   its  general  idea  is  old,  but  it  travels 
along  with  such  colorful  action  and  incident 
that  one  never  thinks  of  the  obvious  note. 
The  theme  is  none  other  than  our  young  hero 
who  finds  his  courage  when  he  falls  in  love. 
The  hero  is  disguised  this  time  as  a  Western 
coward — a  young  fellow  who  takes  a  lot  of 
insults  before  it  dawns  upon  him  to  fight  in 
return. 

There  is  some  snappy  comedy  presented  in 
the  scene  when  Hoot  accidentally  appears  as 
the  lucky  winner  of  a  snug  fortune  for  cap- 
turing two  bank  robbers.  He  has  left  town 
via  the  top  of  a  freight  car — to  avoid  contact 
with  the  town  bully.  As  he  climbs  into  the 
empty  car  he  discovers  that  he  has  two  des- 
peradoes for  company.  But  he  miraculously 
escapes  their  bullets.  The  train  is  flagged 
and  Ed  is  congratulated  by  the  sheriff  who 
pins  a  deputy's  badge  upon  him,  besides  giv- 
ing him  the  money.  His  next  contract  calls 
for  the  capture,  dead  or  alive,  of  Overland 
Pete  and  his  gang. 

Where  is  the  romance?  Well,  a  girl  ap- 
pears at  the  sheriff's  office  asking  aid  to  find 
her  brother.  She  doesn't  know  that  he  is  a 
member  of  Pete's  gang.  So  the  officer  orders 
the  hero  to  accompany  her  and  locate  the 
brother.  They  arrive  at  a  haunted  house  and 
some  more  neat  comedy  is  furnished  when 
Pete  and  his  thugs  put  in  an  appearance.  The 
hero  pins  his  medal  on  the  front  of  his  coat 
and  gives  himself  away.  Later  he  learns  that 
Pete  is  the  man  he  is  after.  It  is  short  work 
before  he  has  them  captured — although  most 
of  this  action  is  depicted  in  the  dark  with 
flashing  guns  speaking  their  well  known 
language.  The  brother  is  mortally  injured 
upstairs  and  the  girl  has  some  effective  mo- 
ments with  him. 

The  concluding  scenes  find  the  deputy 
bringing  in  the  desperadoes  who  are  piled  up 
up  for  dead  in  the  tonneau  of  the  car.  Then 
the  youth  gets  his  reward,  hops  into  the  fliv- 
ver with  the  girl,  and  journeys  back  to  pun- 
ish the  bully  who  started  him  on  the  road  to 
courage  and  wealth.  And  thus  to  the  final 
fade-out.  The  idea  is  familiar  but  it  has  been 
treated  with  plenty  of  human  interest,  pep 
and  humor.  The  Gibson  crowd  will  enpoy  it. 
The  Cast 

Andy  Walker..  Hoot  Gibson 

Betty  Paxton  Beatrice  Burnham 

Hugh  Paxton  Harold  Goodwin 

Sid  Garrett  Harry  Tenbrook 

She^T  Naylor  James  Gordon  Russell 

Town  Marshal  J-  Russell  Powell 

Overland   Pete  Albert  Hart 

By  Leet  Renick  Brown.  Scenario  by  Raymond 
L.  Schrock.  Directed  by  William  Worthington. 
Photographed  by  Virgil  Miller. 
The  Story — Western  youth  is  frightened  out 
of  town  by  bully.  Hops  a  freight  car  and  un- 
wittingly captures  a  pair  of  desperate  bandits. 
Is  made  a  deputy  by  sheriff  in  neighboring  town 
and  starts  out  to  capture  a  vicious  band  of  crimi- 
nals. Takes  girl  along  for  company.  Is  suc- 
cessful in  his  mission.  Gets  rich  and  courage- 
ous. 

Classification — Western  melodrama  involving 
thrills,  gun-play  and  humor. 

Production  Highlights — The  theme  which  will 
appeal  most  everywhere.  The  scene  in  the  box 
car.  The  scenes  in  the  haunted  house.  The 
capture  of  the  bandits.  The  punishment  of  the 
bully.    The  humor. 

Exploitation  Angles — Gibson  is  getting  some 
good  pictures.  Play  up  this  fact.  Tell  them 
that  this  is  a  neat  little  western.  Put  up 
"  reward  "  notices  to  stimulate  patronage. 

Drawing  Power — Will  be  enjoyed  by  any 
community  catering  to  westerns. 


44  The  World's  Applause  " 
Paramount — 6528  Feet 
(Reiietved  by  Charles  Larkin) 

THIS  production  is  released  at  an  oppor- 
tune time.  It  is  excellent  propaganda 
for  the  industry.  It  seeks  to  show  that  the 
public  is  ever  ready  to  condemn  anyone 
whose  name  is  linked  in  any  way  with  scan- 
dal, no  matter  whether  that  person  be  per- 
fectly innocent.  Some  of  the  subtitles  in 
which  this  condition  is  set  forth  will  un- 
doubtedly make  some  of  these  women's  club 
members  do  a  little  thinking. 

As  a  film  entertainment,  "  The  World's 
Applause,"  is  just  what  present-day  movie- 
goers want.  It  is  a  story  that  answers  the 
demand  for  a  bit  of  spice.  It  is  a  story  that 
holds  the  interest  at  all  times.  It  is  told  by 
a  cast  of  well  known  players.  The  presence 
of  that  talented  actor,  Lewis  Stone,  adds 
much  to  its  value  as  a  box  office  production. 

The  gowns  that  Bebe  wears  will  startle. 
They  are  decidedly  original  and  at  all  times 
gorgeous.  The  star,  by  the  way,  has  never 
looked  more  attractive  than  in  this  film.  In 
the  hands  of  a  competent  director  such  as 
William  De  Mille,  Miss  Daniels  shows  that 
she  can  really  act.  Kathlyn  Williams'  work 
is  one  of  the  features  of  the  picture.  This 
veteran  actress  gives  a  particularly  realistic 
and  convincing  bit  of  characterization  in  the 
role  of  the  wife  who  is  thrown  aside  by  her 
husband  when  he  becomes  infatuated  with 
the  actress.  In  her  scenes  with  Adolph  Men- 
jou,  Miss  Williams  rises  to  new  emotional 
heights. 

The  opening  of  the  picture  shows  a  theatre 
interior  and  ovation  given  Corinne  d'Alys. 
This  opening  gives  De  Mille  opportunity  to 
go  the  limit  on  lavish  scenic  investiture  and 
Bebe  a  chance  to  startle  with  gowns  —  that 
may  get  by  the  censors. 

The  production  has  a  goodly  quota  of  dra- 
matic situations.  It  should  find  a  welcome 
place  on  any  program. 

The  Cast 

Corinne  d'Alys  Bebe  Danieli 

John  ElUot  Lewis  Stone 

Elsa  Townsend  Kathlyn  William* 

Robert  Townsend  Adolphe  Menjou 

James  Crane  Brandon  Hurst 

Maid  to  Corinne  Bernice  Frank 

Secretary  to  Corinne  Mayme  Kelso 

Valet  to  Townsend  George  Kuwa 

Valet  to  Elliot  James  Neill 

By  Clara  Beranger.  Directed  by  William  De 
Mille.  Scenario  by  Clara  Beranger.  Photo- 
graphed by  Al  Guy  Wilky. 

The  Story — Deals  with  the  widespread  passion 
for  publicity  that  animates  certain  folk  in  pub- 
lic life  and  of  the  evil  consequences  that  befall 
when  scandal  comes.  Corinne's  passion  for  pub- 
licity involves  her  in  great  trouble,  but  she  is 
saved  through  the  self-sacrifice  and  heroism  of 
the  man  whose  love  she  had  scorned. 

Classification— A  highly  dramatic  story  deal- 
ing with  consequences  of  an  actress's  passion  for 
getting  her  name  before  the  public. 

Production  Highlights— The  presence  of 
Lewis  Stone  in  support  of  Bebe  Daniels.  The 
stabbing  to  death  of  the  husband  by  the  wife 
crazed  with  jealousy.  The  discovery  of  the 
body  and  the  scenes  attending  the  investigation. 
Kathlyn  Williams'  convincing  portrayal  of  the 
wife.  The  value  of  the  picture  as  propaganda 
against  the  present  inclination  on  the  part  of  the 
public  to  condemn  everyone  in  the  motion  pic- 
ture industry. 

Exploitation  Angles— Plav  up  Bebe  Daniels 
and  Lewis  Stone.  Tell  them  about  the  striking 
as  well  as  gorgeous  gowns  worn  by  the  star. 
Tell  the  women  this  one  will  appeal  to  them 
especially.  Don't  forget  William  De  Mille's 
name  in  your  ads. 

Drawing  Poiver— This  is  just  the  type  of  pic- 
ture that  the  fans  want.  Give  it  to"  them.  It 
should  hold  up  well  at  the  box  office. 


230 


Motion    Picture  News 


"  All  the  Brothers  Were  Valiant  " 
Metro — Seven  Reels 
(Reviewed  by  Charles  LarkinJ 

HERE'S  a  red-blooded  story  from  the 
pen  of  Ben  Ames  Williams  that  should 
be  enthusiastically  received  by  the  great  mo- 
tion picture  going  public.  It  is  a  Jack  Lon- 
don type  of  tale,  bubbling  over  with  adventure 
on  the  high  seas.  Some  folks  like  stars. 
Some  like  stories.  This  picture  will  please 
both.  It  has  stars  and  a  story.  Lon  Chaney's 
presence  in  any  production  usually  carries  it 
to  success.  Lon  is  in  this  one  and  as  Captain 
Mark  Shore  gives  another  of  his  inimitable 
character  impersonations.  Malcolm  Mc- 
Gregor adds  another  laurel  to  his  histrionic 
wreath  through  his  work  as  the  brother  who 
assumes  the  role  of  a  young  whaling  skipper 
and  whose  temper  is  tried  by  many  stirring 
happenings  after  he  takes  command  of  the 
ship  which  his  brother  deserted.  Billie  Dove 
as  Priscilla  Holt,  the  bride,  adds  personal 
charm  throughout.  Robert  McKim,  of 
course,  is  convincing  in  the  heavy  role.  The 
rest  of  the  cast  is  adequate. 

One  of  the  most  interesting  features  of 
this  extraordinary  picture  is  the  introduction 
of  a  whale  hunt.  Get  this  straight.  It  is 
the  real  thing.  There  are  real  whales.  Har- 
poons are  fired  into  the  mammoth  bodies  of 
these  monsters  of  the  deep  and  at  one  point 
we  see  a  man  jump  from  the  boat  onto  the 
back  of  one  of  them  and  send  a  long  spear 
home.  We  are  given  a  number  of  shots  of 
the  whales.  Jaded  fans  will  sit  up  when 
these  scenes  are  shot  on  the  screen.  They'll 
also  edge  toward  the  end  of  the  seats  during 
the  mutiny  of  the  whaling  crew  and  ensuing 
fistic  battles.  These  fights  remind  one  of  the 
scenes  in  "The  Spoilers,"  of  other  days. 

All  praise  to  Irving  V.  Willat  for  his  ad- 
mirable direction.  The  picture  has  been 
given  a  realistic  setting.  Everything  is  nat- 
ural here.  There  is  little  use  of  sets.  The 
photography  is  one  of  the  highlights  of  this 
offering.  There  being  some  especially  fine 
shots  during  the  whale  hunt.  Julian  Joseph- 
son  has  adapted  the  story  for  screen  use  in 
excellent  manner.  "All  the  Brothers  Were 
Valiant,"  should  find  a  welcome  reception  in 
these  days  of  a  flood  of  society  drama.  It's 
different.  There  lies  its  value  to  the  exhibi- 
tor. 

The  Cast 

Priscilla  Holt  Billie  Dove 

Mark   Shore  Lon  Chaney 

Joel  Shore  Malcolm  McGregor 

Aaron  Burnham  William  Orlamond 

Finch  Robert  McKim 

Cook  William  H.  Mong 

Varde  Bob  Kortman 

Morrell  Otto  Brower 

Hooper  Kurt  Rehfeld 

The  Brown  Girl  Shannon  Day 

By  Ben  Ames  Williams.  Directed  by  Irvin  V. 
Willat.  Scenario  by  Julian  Josephenson. 
Photographed  by  Robert  J.  Kurrle. 

The  Story — Mark  Shore,  captain  of  a  whaling 
ship  fails  to  return  to  port  with  his  vessel.  His 
brother  Joel  is  given  command.  He  starts  on 
the  long  cruise  with  his  bride.  He  is  deter- 
mined to  find  his  brother.  Arriving  off  the 
point  in  the  South  Seas  where  Mark  disap- 
peared, the  crew  is  surprised  to  see  Mark  row- 
ing toward  the  ship.  Once  aboard  he  starts  a 
mutiny  among  the  crew  by  telling  them  of  a  rich 
treasure  of  pearls  which  he  has  left  behind. 
Captain  Joel  refuses  to  turn  the  ship  from  its 
course  to  get  them.  A  series  of  battles  then  en- 
sues ending  with  the  triumph  of  Joel.  \ 

Classification — A  highly  exciting  tale  of  the 
sea,  introducing  shots  of  a  real  whale  hunt. 

Production  Highlights — The  whale  hunt,  real- 
istic in  all  its  details.  The  work  of  the  very 
fine  cast.  The  thrilling  fistic  encounters  aboard 
ship.  Irvin  Willat's  direction.  Some  exquisite 
photography.  The  realistic  mounting  given  the 
production. 

Exploitation — Decorate  your  lobby  to  look  like 
the  front  of  a  fisherman's  cottage,  nets,  row 
boat,  oars,  etc.  Tell  them  about  the  whale  hunt. 
It's  a  real  one.  Play  up  the  "  names  "  in  the  cast, 
especially  Chaney. 

Drawing  Poiver — Suitable  for  presentation  in 
any  first  class  house  at  any  time.  This  one  ha? 
the  power  to  entertain. 


Scene  from  "  Chop  Suey,"  Christie-Educational  comedy 
with  Dorothy  Devore. 

"  The  Firebrand  " 
Phil  Goldstone — Five  Reels 
( Reviewed  by  Laurence  Reid) 

TilS  western  introduces  Franklyn  Farnum 
in  the  role  of  a  nester,  so  naturally  it  has 
to  do  with  a  conflict  over  land.  The  star  has 
opportunities  to  indulge  in  heroics  and  gets 
away  with  them,  although  the  plot  also  fur- 
nishes some  comedy  which  is  presented  at 
opportune  times  to  balance  the  action.  "  The 
Firebrand  "  is  a  peppy  western  which  moves 
along  at  creditable  speed,  maintaining  the  in- 
terest not  so  much  through  the  plot  which  is 
rather  old,  but  through  several  original  twists 
which  are  revealed  occasionally. 

The  nester  holds  his  small  tract  of  land  in 
spite  of  severe  opposition  which  forces  him 
to  vacate  his  homestead.  Cattle  rustling  also 
figures  in  the  melodramatic  scheme  and  the 
hero  helps  the  sheriff  by  capturing  the  gang 
and  forcing  them  down  a  deep  well  for  safe 
keeping  until  the  minion  of  the  law  makes 
his  appearance.  There  is  plenty  of  conflict 
with  a  neighboring  rancher  who  is  unsuc- 
cessful in  his  attempts  to  make  the  nester 
leave.  The  latter  gets  even  by  informing  the 
old  man  that  his  daughter  has  been  married 
to  him  for  a  year. 

The  direction  is  excellent.  The  scenes  fur- 
nish plenty  of  adventure  and  a  good  share  of 
suspense.  Take  notice  of  the  charging  of  the 
barbed  wire  with  electricity.  This  is  one  of 
the  original  twists.  Another  depicts  the 
episode  of  the  well.  The  picture  is  also  well 
taken  care  of  in  its  production  values.  Beau- 
tiful backgrounds  greet  the  eye  and  the  at- 
mosphere is  always  suggestive. 

The  action  never  sags,  but  on  the  contrary 
carries  a  kick  in  nearly  every  scene.  There 
is  some  expert  horsemanship  displayed  by  the 
boys,  while  Fred  Gamble  as  the  elderly 
rancher  shows  that  he  is  competent  in  playing 
comedy  scenes.  We  would  call  "  The  Fire- 
brand "  a  snappy  western  —  one  which  will 
compare  with  the  best  of  program  releases. 
The  Cast 

Bill  Holt  Franklyn  Farnum 

Alice  Acker  Ruth  Langdon 

Judd  Acker  Fred  Gamble 

Hank    Potter  Pat  Harmon 

Sheriff  Harding  William  Lester 

Buck  Knowles  Tex  Keith 

Directed  by  Alfred  J.  Nei'tz. 

The  Story — Nester  has  considerable  opposi- 
tion in  holding  his  small  tract  of  land.  Over- 
comes his  obstacles  in  this  direction  and  helps 
the  sheriff  in  rounding  up  a  band  of  cattle 
rustlers..  A  neighboring  rancher  is  determined 
to  make  him  vacate  his  property,  but  hero  gets 
even  by  informing  the  man  that  his  daughter 
had  been  his  wife  for  a  year. 

Classification — Western  melodrama,  featur- 
ing conflict  over  land  and  cattle  rustling. 

Production  Highlights — The  several  new 
twists.  The  conflict  over  land.  The  capture 
of  the  rustlers  and  their  imprisonment  in  the 
well.  The  comedy  scenes.  The  good  riding. 
The  backgrounds. 

Exploitation  Angles — Play  this  up  as  a  snappy 
western  which  releases  good  ac/ion,  plenty 
of  suspense  and  a  nifty  vein  of  humor.  If 
the  star  has  a  following  use  his  name. 

Draiving  Poiver— Will  be  liked  wherever 
westerns  are  popular.  Good  for  any  house 
featuring  daily  change  of  program. 


"  Solomon  in  Society  " 
American  Releasing — Six  Reels 
(Reviewed  by  Laurence  Reid) 

THE  big  vital  heart  tug  is  missing  in 
this  story  so  it  fails  in  becoming  another 
"  Humoresque,"  even  though  it  is  peopled 
with  human  characters  from  New  York's  East 
Side.  The  author  has  written  a  conventional 
tale — one  which  becomes  quite  commonplace 
before  its  conclusion  is  reached.  The  theme 
introduces  the  sudden  wealth — does-not-bring 
happiness  formula,  and  one  accustomed  to 
seeing  this  tale  will  anticipate  its  obvious  de- 
velopment. You  feel  that  those  involved 
must  appreciate  true  human  values  —  must 
discover  a  sense  of  proportion — must  keep 
from  letting  success  go  to  their  heads — and 
it  works  out  accordingly. 

The  title  character  is  a  poor  dress  designer 
whose  dream  is  that  some  day  he  will  have 
his  own  Fifth  avenue  shop  and  a  palace  in 
which  to  live.  But  his  dream  is  too  fantastic 
to  appear  real.  He  climbs  up  into  society's 
lap  by  doing  a  good  deed  every  day.  One  of 
these  deeds  involves  a  poor  laundry  worker 
who  begs  the  dressmaker  to  give  her  a  de- 
cent costume  before  she  applies  for  another 
job.  Luck  follows  her  for  she  stumbles  into 
a  picture  company  "  on  location "  and  soon 
after  emerges  as  a  star.  A  buyer  notices  her 
fashionable  frock  and,  making  inquiries,  dis- 
covers that  it  came  from  Solomon's  shop. 

Then  his  star  is  on  the  ascendant.  The 
characters  are  properly  paired  off.  For  the 
laundress  there  is  a  struggling  lawyer  who 
rises  to  success  through  the  kindly  offices  of 
a  magistrate.  For  the  sake  of  adding  a  dra- 
matic touch  Solomon's  wife  is  much  im- 
pressed with  a  temperamental  pianist.  Thus 
you  have  your  triangle.  A  divorce  is  on  the 
calendar  but  when  it  is  brought  forward  for 
a  hearing  the  impressionable  spouse  decides 
that  she  loves  her  Izzie  the  best.  The  pianist 
gets  his  just  deserts. 

The  early  scenes  in  the  shop  are  quite  life- 
like. Here  is  the  picture's  appeal.  But  be- 
cause it  doesn't  generate  the  vital  heart  note 
it  is  doubtful  whether  it  will  even  be  com- 
pared to  "  Humoresque."  Too  much  em- 
phasis has  been  placed  upon  the  society 
scenes,  which  makes  us  wonder  why  it  wasn|t 
treated  more  humorously.  It  contains  possi- 
bilities in  this  direction,  seeing  as  how  the 
leading  character  is  an  Abe  Potash  type.  The 
supporting  cast  gives  fair  support  to  William 

H.  Strauss  in  the  title  role.  Less  obvious 
treatment  and  more  humor  and  heart  touches 
would  have  made  this  a  better  than  average 
offering.    The  staging  is  adequate. 

The  Cast 

I.  Solomon  Wm.  H.  Strauss 

Rosie  Solomon  Brenda  Moore 

Mary  Bell  Nancy  Deaver 

Frank  Wilson  Charles  Delaney 

Orlando  Kolin  Fred  T.  Jones 

Mrs.    Levy  Lillian  Herlein 

The  Butler  Charles  Brooks 

By  Val  Cleveland.  Directed  by  Lawrence  C. 
Windom.    Photographed  by  Edward  Paul. 

The  Story — Treats  of  the  rise  of  a  Jewish 
family.  Poor  dress  designer  has  ambitions  to 
own  store  on  Fifth  Avenue.  He  helps  a  girl  in 
distress  and  she  helps  him  when  she  achieves 
fame.  The  wife,  however,  cannot  stand  pros- 
perity and  loses  her  head  over  temperamental 
pianist.  Eventually  she  learns  that  her  love  is 
bound  up  with  her  husband. 

Classification — Drama  based  upon  climbing- 
into-society  formula — with  characters  from  East 
Side  of  New  York.  Triangle  situation  is  in- 
volved in  plot  as  well  as  juvenile  love  interest. 

Production  Higlilighis — The  good  acting  fur- 
nished by  Wm.  H.  Strauss.  The  good  atmo- 
sphere and  background.  The  scenes  in  the  shop 
and  environment  of  the  dressmaker  during  his 
residence  on  East  Side. 

Exploitation  Angles — Would  emphasize  fact 
that  this  is  a  slice  of  New  York  life  as  it  is 
represented  on  East  Side.  Play  up  fact  that 
sudden  wealth  doesn't  always  bring  happiness. 

Drazving  Power — Should  appeal  in  certain 
communities.  Best  suited  for  neighborhood 
houses. 


January    13,  1923 


231 


"  The  Strangers"  Banquet  " 
Neilan-Goldwyn — Seven  Reels 
(Reviewed  by  Laurence  ReidJ 

IT  is  a  different  Marshall  Neilon  who  spon- 
sors "  The  Strangers'  Banquet."  The 
Marshall  Neilan  responsible  for  "  Go  and  Get 
It,"  "  Dinty,"  "  Bits  of  Life  "  and  "  Minnie," 
and  seems  to  have  lost  himself  in  a  highly 
complicated  story  which  carries  so  many 
characters  that  as  they  pass  a  given  point 
they  resemble  a  parade.  There  is  enough  ma- 
terial to  make  another  "  Bits  of  Life,"  which, 
as  you  remember,  comprised  four  separate 
stories  carried  along  on  the  same  continuous 
film.  He  should  have  followed  a  similar  plan 
here,  for  what  is  revealed  will  tax  anyone  to 
follow  it  so  completely  involved  is  the  plot. 

In  his  attempt  to  weave  this  material  to- 
gether such  virtues  as  consistency,  plausibil- 
ity and  coherency  are  sacrificed.  One  simply 
cannot  keep  track  of  the  endless  procession  of 
characters.  There  is  nothing  the  matter  with 
Neilan's  sincerity  or  his  grasp  upon  what 
constitutes  effective  scenes.  He  can  get  the 
most  out  of  any  situation.  Here  he  has  as- 
sembled one  of  the  greatest  casts  which  ever 
graced  a  picture.  Such  well  known  leading 
lights  of  the  silent  drama  as  Claude  Gilling- 
water,  Tom  Guise,  Stuart  Holmes,  Hobart 
Bosworth,  Lillian  Langdon,  Philo  McCul- 
lough,  Jean  Herscholt,  Brinsley  Shaw,  Eu- 
genie Besserer,  Pord  Sterling  and  many  oth- 
ers equally  famous  make  very  brief  appear- 
ances. It  seems  as  if  he  has  been  unduly 
prodigal  with  his  casting  considering  the 
small  parts  many  of  them  play. 

The  story  wanders  off  on  a  tangent  jump- 
ing from  one  scene  to  another  with  such  rap- 
idity that  the  spectator  is  overwhelmed  with 
the  array  of  characters  and  events.  The  main 
theme  depicts  the  age-old  conflict  of  capital 
versus  labor — which  means  that  considerable 
talk  must  be  involved  with  the  movement  of 
the  characters.  And  this  means  that  the  pic- 
ture is  cluttered  up  with  titles,  many  of  which 
are  unduly  descriptive  and  flowery.  The  pic- 
ture starts  off  showing  a  tremendous  shot  of 
a  church  wedding  which  is  interrupted  in 
dramatic  fashion.  The  bridegroom  runs 
away  and  becomes  an  anarchist.  And  until 
he  is  mortally  wounded  the  spectator  is  in 
for  considerable  hodge  podge  of  action  and 
incident — conflict  and  what  not. 

Neilan's  well  known  sense  of  humor  is 
completely  submerged.  The  story  doesn't 
explain  anything  which  hasn't  been  explained 
before.  Of  course  the  anarchists  lose  out  in 
the  end.  Why?  Because  a  charming  girl 
has  enough  confidence  in  the  arch  conspira- 
tor to  make  a  play  upon  his  better  nature. 
Some  of  the  individual  scenes  carry  a  great 
deal  of  interest,  being  well  executed.  There's 
a  moral,  but  you  lose  sight  of  it  in  view  of 
the  involved  story  and  the  small  army  of 
characters. 

The  Cast 

Shane  Keogh..  Hobart  Bosworth 

Derith  Keough  Claire  Windsor 

Angus    Campbell  Rockcliffe  Fellows 

Al  Norton  Ford  Sterling 

Jean    McPherson  Eleanor  Boardman 

John  Trevelyan  Thomas  Holding 

Mrs.  McPherson  Eugenie  Besserer 

John  Keogh  Nigel  Barrie 

Prince  Stuart  Holmes 

Uncle  Sam  Claude  Gillingwater 

Bride  Margaret  Loomis 

Other  characters  played  by  Tom  Guise,  Lillian  Lang- 
don, William  Humphrey,  Edward  McWade.  Lorimer 
Johnson,  James  Marcus,  Edw.  Borman,  Jacs  Curtis. 
Brinsley  Shaw,  Arthur  Hoyt,  Aileen  Pringle.  Virginia 
Ruggles,  Cyril  Chadwick,  Philo  McCullough,  Jean  Her- 
scholt, Lucille  Ricksen,  Dagmar  Godowsky,  Hayford 
Hobbs  and  Violet  Joy. 

By  Donn  Byrne.    Directed  by  Marshall  Neilan 
and  Frank  Urson.    Distributed  by  Goldwyn. 
Classification — Capital  versus  labor  formula 
involving  melodrama,  mystery,  romance  and  in- 
trigue. 

Production  Highlights— The  competent  acting 
by  large  and  well  known  cast.  The  church 
scene ;  the  scenes  at  shipyard. 

Exploitation  Angles — Theme  might  be  ex- 
ploited in  several  communities  where  labor 
versus  capital  is  the  main  topic  of  conversation. 
Would  advise  playing  up  all-star  cast. 

Drawing  Poxver — Neilan's  name  and  mention 
of  cast  will  draw  them. 


Lloyd  Hamilton  as  he  appears  in  a  scene  in  "  No 
Luck,"  Educational  comedy. 

"  The  Power  of  a  Lie  ,? 

Universal — 4910  Feet 
(Reviewed  by  Laurence  ReidJ 

A HUMAN  little  document  is  this  Uni- 
versal release  based  upon  a  story  by 
Johan  Bojer — showing  as  it  does  the  conse- 
quences derived  from  indulging  in  a  base  lie. 
While  this  theme  has  been  worked  out  before 
it  has  been  treated  so  differently  as  to  appear 
quite  novel.  The  lie  itself  seems  rather  trivial 
on  the  surface — something  of  a  white  lie — and 
revolves  around  a  man  who  attempts  to  shield 
his  own  reputation  so  as  to  appear  virtuous 
before  his  wife. 

He  has  attended  a  wild  orgy  and  is  fearful 
of  the  consequences.  He  signs  a  note  for  a 
friend  with  a  shady  reputation.  The  latter 
has  reformed  and  is  engaged  to  the  former's 
sister.  Unfortunately  he  is  the  victim  of  a 
surprise  party  from  his  cronies  on  the  night 
the  man  comes  to  his  house  to  sign  the  paper. 
And  to  save  himself  he  denies  that  he  has 
been  at  the  party  and  claims  further  that  the 
signature  is  a  forgery. 

The  plot  is  well  developed  and  releases 
some  realistic  touches.  What  takes  place 
could  reasonably  happen.  The  friend  is  put 
on  trial  for  forgery  and  convicted  before  the 
husband  can  muster  enough  courage  to  ad- 
mit the  truth.  The  characters  seem  real,  es- 
pecially the  husband  who  commands  a  deal 
of  sympathy  even  though  his  "  tight  jam  "  is 
an  unsympathetic  one.  It  is  a  story  which 
has  been  treated  in  a  dignified  manner  by  the 
director — who  has  not  executed  his  scenes  in 
a  broad  manner  but  in  a  way  which  appeals 
to  the  intelligence  of  his  audience. 

The  plot  always  holds  the  interest  because 
there  are  very  few  obvious  features  discerni- 
ble. The  outstanding  highlights  include  the 
apartment  orgy  and  the  trial.  David  Tor- 
rence is  the  husband  and  makes  the  figure  en- 
tirely convincing,  while  Earl  Metcalfe  as  the 
injured  friend  is  always  in  character.  Mabel 
Julienne  Scott  is  the  youth's  fiancee  and  gives 
a  pleasing  performance.  Maude  George  plays 
the  disagreeable  wife  with  a  good  under- 
standing of  its  psychology.  "  The  Power  of  a 
Lie"  should  be  accepted  as  one  of  the  better 
program  offerings. 

The  Cast 

John  Hammond  David  Torrence 

Joan  Hammond  Maud  George 

Betty  Hammond  Mabel  Julienne  Scott 

Mrs.  Hammond  Ruby  Lafayette 

Richard  Burton  Earl  ,  Metcalfe 

Lillie  Cardington  June  Elvidge 

Jeremiah    Smith  Phillip  Smalley 

Mr.  Lawrence  Stanron  Heck 

By  Johan  Bojer.    Scenario  by  Charles  Kenyon. 
Directed     by     George     Archainbaud.  Photo- 
graphed   by    Charles    Stumar.    Produced  by 
Universal. 

The  Story — Treats  of  a  husband  who,  to  shield 
his  own  reputation,  indulges  in  a  lie  which  con- 
victs a  friend  of  forgery.  At  the  trial  the  hus- 
band summons  his  courage  and  admits  the  truth. 
He  had  told  the  lie  to  save  himself  in  the  eyes 
of  his  wife. 

Classification — Domestic  drama  based  upon  the 
power  of  fabrication  and  its  evil  consequences. 

Production  Highlights — The  intelligent  treat- 
ment of  plot.  The  orgy  and  the  trial.  The 
good  acting  of  David  Torrence,  Maude  George 
and  Earl  Metcalfe.  The  human  interest  and  the 
realistic  direction. 

Exploitation  Angles — Title  can  be  linked  up  in 
a  snappy  teaser  campaign,  co-operating  with 
merchants,  etc. 


"  Catch  My  Smoke  " 
Fox— 4070  Feet 
(Reviewed  by  Laurence  Reidj 
'"TOM  MIX  AND  TONY  are  back.  Which 
A    means  that  picturegoers  fortunate  enough 
to  see  "  Catch  My  Smoke  "  will  take  nearly 
as  much  delight  in  it  as  in  earlier  releases, 
"Just  Tony."    It's  a  picture  of  ranch  life  re- 
vealing a  full  quota  of  thrills  which  center 
around  Mix  and  his  superb  horsemanship.  He 
is  a  returned  buddy  who  discovers  his  ranch 
occupied  by  a  pretty  girl — her  explanation 
being  that  since  her  father's  death  she  has 
become  sole  owner. 

The  soldier  suspects  some  crooked  work. 
Why  not,  since  he  also  discovers  his  noble 
steed  has  been  mistreated  during  his  absence 
in  France?  So  any  screengoer  who  knows 
his  westerns  will  anticipate  that  a  vicious 
foreman  is  putting  over  the  villainy.  Oh, 
yes,  there  is  some  cattle  rustling  and  also 
some  typical  stuff  having  to  do  with  forcing 
the  girl  to  sell  the  ranch  because  oil  has  been 
discovered  on  it. 

The  cowboy  masquerades  under  an  as- 
sumed name,  is  shot  from  ambush  and  after 
he  is  recovered,  starts  in  pursuit  of  the  kid- 
napped girl.  Then  the  thrilling  climax  ar- 
rives when  the  hero  beats  his  enemies  single- 
handed.  The  romantic  appeal  is  deftly 
handled  so  that  it  seems  a  part  of  the  story 
and  not  added  to  provide  a  balancing  note. 
However,  the  big  highlights  are  the  thrills  as 
furnished  by  the  star  and  his  justly  famous 
horse.  There  is  pep  in  every  scene  and  a 
good  deal  of  danger.  Watch  for  the  sensa- 
tional bridge  scene  and  a  runaway.  Watch 
for  the  opening  shot  when  Tony  gallops 
madly  to  meet  the  train  which  brings  his 
master  home. 

The  backgrounds  are  thoroughly  pic- 
turesque and  charged  with  proper  atmos- 
phere. A  few  of  the  scenes  are  familiar, 
particularly  the  kidnapping  of  the  heroine  and 
the  pursuit,  but  they  have  all  been  well 
handled  so  that  action  and  suspense  are  en- 
tirely dominant.  It  is  one  of  Tom  Mix's  best 
bets,  and  this  is  saying  a  good  deal.  The  star 
will  have  to  share  honors  with  his  horse. 
Lillian  Rich  is  appealing  as  the  girl,  while 
Claude  Peyton  makes  an  'ornery  villain. 

The  Cast 

Bob  Stratton  Tom  Mix 

Mary  Thorne  Lillian  Rich 

Tex   Lynch  Claude  Peyton 

Bud  Jessup  Gordon  Griffith 

Paul  Draper  Harry  Griffith 

Frank  Hurd  Bob  Milash 

Joe  Bloss  Pat  Chrisman 

Sheriff  Cap  Anderson 

Mrs.  Archer  Ruby  LaFayette 

By  Joseph  P.  Ames.  Scenario  by  Jack  Strum- 
wasser.  Directed  by  William  Beaudine.  Photo- 
graphed by  Dan  Clark.  Produced  by  Fox. 
The  Story — -Cowboy  soldier  returns  from  war 
to  find  his  horse  mistreated  and  his  ranch  in 
possession  of  a  pretty  girl.  He  suspects  some- 
thing is  wrong.  The  foreman  is  responsible  for 
the  villainy  and  is  determined  to  get  rid  of  the 
girl  because  _  the  ranch  has  proven  valuable 
through  the  discovery  of  oil.  The  hero  masque- 
rades under  an  assumed  name  and  restores 
order.  He  is  compelled  to  rescue  the  kidnapped 
girl  and  beat  the  enemies  single-handed. 

Classification — Melodramatic  western  based 
upon  cattle  rustling  and  other  familiar  ingre- 
dients.   Plenty  of  pep  and  ginger  in  thrills. 

Production  Highlights — The  bridge  scene.  The 
meeting  of  horse  and  master.  The  runaway. 
The  atmosphere.  The  thrills.  The  action  and 
suspense. 

Exploitation  Angles — Play  this  up  as  a  fitting 
successor  to  "  Just  Tony."  Emphasize  that  it  is 
one  of  the  liveliest  westerns  of  the  season.  Fea- 
ture the  star  and  his  gifted  horse. 

Drawing  Power — Will  draw  well  anywhere, 
especially  with  those  who  delight  in  westerns  of 
action  and  thrills. 


232 


Motion    Picture  News 


mill!1 


|  FEATURE  RELEASE  CHART 

1  Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 

W  have  a  short-cut  toward  such  information  as  he  may  need.   Short  subject  and  comedy  releases,  as  well  as 

=  information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.    (S.  R.  indicates  State  Right 

r  release.  ) 

|  Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


m 

SEPTEMBER 

Feature  Star  Distributed    By       Length  Reviewed 

Barb-Wire   Jack  Hoxie  Aywon-S.  R  5  reels. .  .Sept.  f 

Blood  and  Sand  Rodolph  Valentino . Paramount   8  reels... Aug.  19 

Broadway  Rose  Mae  Murray  Metro   8  reels. .  .Sept.  16 

Bull  Dog  Courage  Special  Cast  Aywon-S.  R  5  reels  

Caught  Bluffing  Frank    Mayo  Universal   5  reels.  .  .Sept.  23 

Confidence   Herbert  Rawlinson .  Universal   5  reels ...  Sept.  SO 

Crusader,  The  William  Russell  Fox   5  reels  

Dangerous  Adventure. ..  Grace  Darmond  ..Warner  Bros  7  reels  Dec.  9 

Deserted  at  the  Altar.  .Special  Cast  Phil  Goldstone-S.  R.  7  reels  Oct.  7 

Down    to    the    Sea  in 

Ships   Courtot-McKee  ...Elmer  Clifton   11  reels.. Dec.  2 

Eternal  Flame,  The  Norma  Talmadge. .  .First  National  6  reels. ..  Sept.  23 

Face  to  Face  Marguerite  Marsh. . Playgoers   5  reels. .  .Sept.  16 

Fighting  Guide,  The  William  Duncan  ,,Vitagraph  5  reels... Aug.  26 

Five  Dollar  Baby  Viola    Dana  Metro  6  reels... June  17 

Fools  of  Fortune  Marg.  de  la  Motte.Amer.    Releasing. ...  5  reels.  ...Aug.  S  9 

Fool  There  Was,  A  Special  Cast  ..Fox   5  reels  July  29 

Galloping  Kid,  The  Hoot  Gibson  Universal   5  reels. .  .Sept.  16 

Girl's  Desire,  A  Alice  Calhoun  Vitagraph  5  reels  Aug.  26 

Grandma's  Boy  Harold  Lloyd  Asso.  Exnibitors  5  reels. ...July  IS 

Hands  of  Nara,  The  Clara  K.  Young. ..  Metro   6  reels...  Aug.  19 

Her  Gilded  Cage  Gloria  Swanson. ..  .Paramount   5  reels. ..  .Aug.  11 

How  Women  Love  Betty  Blythe  B.  B.  Prod.-S.  R  6  reels... Aug.  26 

Is  a  Mother  to  Blame. .  Carolyn  Larkins.  . .  Model-S.    R  5  reels  

Isle  of  Doubt,  The  Wyndham  StandingPlaygoers   5  reels. .. Sept.  2 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices... 6  reels  Aug.  5 

Kindred  of  the  Dust  Special  Cast  First   National  S  reels... Feb.  11 

Love  Is  An  Awful  Thing. Owen  Moore  Selznick   5  reels. ..  Sept  16 

Man  She  Brought  Back. Special  Cast  Playgoers   5  reels. .  .Sept.  23 

Manslaughter  Thomas  Meighan. .  Paramount   9  reels.  ,.  Sept.  30 

Married  People  Mabel  Ballin  Hodkinson   6  reels. .  ..Aug.  S 

Monte  Cristo  Special  Cast  Fox   5  reels. ..  .Apr.  • 

Nero  Special  Cast  Fox   11  reels.. .June  3 

Nice  People  Special  Cast  Paramount   7  reels  Aug.  19 

Night  Life  in  Hollywood  Arrow-S.  R  

Peaceful  Peter*  Wm.  Fairbanks ...  Arrow-S.  R  S  reels  Nov.  4 

Prisoner  of  Zenda,  The.. Special  Cast  Metro   8  reels... May  6 

Queen    of    the  Moulin 

Rouge  Martha  Mansfield.  .Amer.  Releasing  6  reels.  ...Aug.  19 

Rich  Men's  Wives  Special  Cast  Al  Lichtman  Corp.. 7  reels  Sept.  2 

Secret*  of  Paris  Special  Cast  Affiliated-S.  R  6  reels.  ...Aug.  28 

Sign  of  the  Rose  George  Beban  ....Amer.  Releasing  ...6  reels. .  .Aug.  5 

Siren  Call,  The  Dorothy  Dalton  Paramount   6  reels ...  Sept.  30 

Skin  Deep  Sills- Vidor   First   National  6  reels. .  .Sept.  30 

Slim  Shoulders  Irene  Castle  Hodkinson   6  reels ....  July  8 

Snow  Shoe  Trail,  The... Jane  Novak  Film  Book.  Offices.. 6  reels. .  .Sept.  23 

Storm,  The  House  Peters  Universal   8  reels. ..  .July  1 

Timothy's  Quest  Special  Cast  Amer.  Releasing  5  reels. ..  Sept.  23 

Top  O'  the  Morning. ...  Gladys  Walton. ..  .Universal   5  reels. .  .iept.  9 

Valley  of  Silent  Men. ..Alma  Rubens  Paramount   6  reels. .  .Sept,  9 

Veiled  Woman,  The. ...  Marguerite  Snow. ..  Hodkinson   5  reels  June  24 

West  of  Chicago  Charles  Jones  Fox   5  reels  Aug.  26 

While   Satan  Sleeps.  ...  Jack  Holt  Paramount   5  reels  July  » 

White   Hell   Richard  Travers ...  Aywon-S.  R  5  reels...  May  27 

WUdness  of  Youth  Special  Cut  Graphic-S.  R  7  reels. . .Sept.  t 

Woman's  Woman,  A. ...  Mary  Alden  Allied  Prod,  ft  Dist..8  reels. .  .Sept.  30 

Yosemlte  Trail,  The  Dustin  Farnum  Fox   5  reels. .  .Sept.  30 

i  OCTOBER 

Feature  Star  Distributed    By       Length  Reviewed 

Above  All  Law  Paramount   7  reels. .  ..Aug.  5 

Affinities   Bowers-Moore   ....Hodkinson   5  reels  

Bells  of  San  Juan  Charles  Jones  Fox   5  reels.  ...Oct.  28 

Beware  of  the  Law  Marjorie  Payne ....  Jawitz-S.  R.  5  reels. .  ..Oct.  21 

Bond  Boy,  The..  Rich.  Barthelmess .. First   National  7  reels... Oct.  21 

Boomerang   Justice  George  Larkin  Aywon-S.  R  5  reels... Aug.  19 

Bootlegger's   Daughter.  .  Bennett-Niblo   ....Playgoers   5  reels... Oct.  14 

Broad  Daylight  Mulhall- Wilson  ...Universal   5  reels ....  Nov.  4 

Broadway  Madonna.  The. Dorothy  Revier. ...  Film  Book.  Offices... 6  reels ....  Nov.  11 

Burning  Sands  Hawley-Sills  Paramount  7  reels. ..  Sept.  16 

Calvert's  Valley  John  Gilbert  Fox  5  reels  Oct.  21 

Cowboy  and  the  Lady.  M inter-Moore  Paramount   5  reels... Nov.  25 

Crimson  Clue  Special  Cast  Chaplin  Classics  5  reels  

Crow's    Nest  Jack    Hoxie  Aywon-S.  R  5  reels... Dec.  2 

Dawn  of  Revenge  Richard  Travers.  .. Aywon-S.  R  5  reels... Dec.  9 

Do  and  Dare  Tom  Mix  Fox  5  reels. .  ..Oct.  7 

Douglas     Fairbanks  in 

Robin  Hood  Douglas  Fairbanks.  United  Artists   10  reels  .Oct.  28 

East  Is  West  Con.  Talmadge. ...  First   National  •  reels. .  .Sept.  9 

Face  in  the  Fog,  The..  Lionel  Barrymore.  .Paramount   6  reels.  ..Oct  14 

Forget-Me-Not   Special  Cast  Metro   6  reels.. 

Fortune's  Mask   Earle  Williams  . . .  Vitagraph  5  reels. . 

Ghost  Breaker,  The.  .  .  .  Reid-Lee   Paramount   5  reels., 

Girl  Who  Ran  Wild,  The.  Gladys  Walton  Universal   S  reels.. 

Head  Hunters  of  South 

Seas   Asso.  Exhibitors  5  reels.. 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels.. 

Hound  of  Baskervilles.  ..Eille  Norwood  Film  Book.  Offices..  6  reels.. 

Human  Hearts  House  Peters  Universal   7  reels.. 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices..  6  reels.. 

June   Madness  Viola    Dana  Metro   6  reels... Oct. 

Light  in  the  Dark,  The..  Hope  Hampton.  ...  First    National  6  reels...  Sept 

Little  Wildcat   Alice  Calhoun  ....Vitagraph  5  reels... Sept.  16 

Lone  Hand,  The  Hoot  Gibson  Universal    5  reels.  .  ..Oct  21 

Long  Chance,  The  Special  Cast  Universal   S  reels..  .Oct  7 

Lorna   Doone   Special  Cast  First    National  6  reels... Oct  28 

Man  Wanted   Arthur   Housman.  .  C.  C.  Pictures-S.  R..  ■  5  reels  

Man  Who  Played  God..  George  Arliss  ....United  Artists   6  reels... Sept.  IS 


.July  19 

•  Sept  9 
.Sept  83 
..Oct  14 

..Oct.  7 
.Aug.  It 

•  Sept.  23 
.July  8 
.Oct.  28 

T 
9 


Mixed  Faces  William  Russell... 

Old  Homestead,  The. ..  Theodore  Roberts. 

One  Night  in  Paris  Special  Cast  

Pals  of  the  West  Special  Cast  

Pink   Gods  Daniels-Kirkwood 

Plaything  of  an  Emperor  Special  Cast  , 

Qulncy  Adams  Sawyer.  .Special  Cast  

Rags  to  Riches  Wesley  Barry  

Remembrance   Special  Cast  

Rogue's  Romance,  A...  Rodolph  Valentino 

Shadows   Special  Cast  

Sherlock   Holmes  John  Barrymore.., 

Tailor  Made  Man,  A  Charles  Ray  

Till  We  Meet  Again  Special  Cast 

To  Have  and  To  Hold. 
What  Fools  Men  Are. . 
When  Danger  Smiles. . 
When  the  Desert  Calls. .  Violet  Heming. 

White  Shoulders  K.  MacDonald.. 

Without  Compromise  . .  William  Farnum 

Wolf  Law   Frank  Mayo  

Woman  He  Loved,  The.Wm.  V.  Mong.. 
Woman  Who  Fooled 

Herself  Allison- Ellis  

Youth  Must  Have  Love.  Shirley  Mason.. 
Youth  to  Youth  Special  Cast  


.  Compson-Lytell  . 
i  Faire  Binney  . . . 
■  William  Duncan 


reels. 

...Oct  14 

reels. 

...Oct.  1* 

5 

reels. 

.Oct.  14 

C.  C.  Pictures-S.  R... 

5 

reels. 

7 

reels. 

..Oct.  T 

J.  A.  Levinson-S.  R 

6 

reels. 

..Oct  21 

reels. 

...Dee.  9 

Warner  Bros.-S.  R.. 

6 

reels. 

...Oct  7 

6 

reelsT 

■Sept  • 

5 

reels . 

..Sept  28 

Al  Lichtman  Corp.. 

7 

reels. 

..Nov.  11 

7 

reels. . 

.  .  May  28 

United  Artists   

8 

reels. 

.Aug.  19 

Asso.  Exhibitors. . . 

6 

reels. 

..Oct  14 

7 

reels . 

..Oct  28 

Amer.  Releasing 

6 

reels. 

.Dec.  9 

5 

reels. 

..Oct  tt 

6 

reels. 

..Dec.  S 

6 

reels. 

..Nov.  4 

5 

reels. 

.  Nov.  4 

reels. 

..Oct  28 

6 

reels. 

.Sept  16 

e 

reels. . 

..Nov.  2S 

5 

reels . 

■Sept  23 

6 

reels . 

.Oct  28 

NOVEMBER 


Feature 


Star  Distributed  By  Length 

Anna  Ascends   Alice  Brady  Paramount   5  reels. 

Another  Man's  Shoes. .  .Herbert  Rawlinson.  Universal   5  reels. 

Beautiful  and  Damned. .  Marie  Prevost  Warner  Bros.-S.  R.  ..7  reels. 

Boss  of  Camp  Four. ...  Charles  Jones  ....Fox   5  reels. 

Brawn  of  the  North. ... Strongheart  (dog). First  National   8  reels. 

Breaking  Home  Ties. ...  Special  Cast  Asso.  Exhibitors  6  reels. 

Brothers  Under  the  Skin.  Special  Cast  Goldwyn   

Challenge,  The   Dolores  Cassinelli.. Amer.  Releasing  ...5  reels. 

Clarence   Reid-Ayres-McAvoy Paramount   6  reels. 

Famous  Mrs.  Fair,  The. Special  Cast  Metro   6  reels. 

Flaming  Hearts   J.  B.  Warner  East  Coast-S.  R  5  reels. 

Good  Men  and  True. ...  Harry  Carey  Film  Book.  Offices.. 6  reels., 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels. 

Hungry  Hearts   Special  Cast  Goldwyn   7  reels., 

Impossible  Mrs.  Bellew.  Gloria  Swanson. ...  Paramount   7  reels., 

Jilt,  The  Special  Cast. ......  Universal  5  reels. 

Lavender  Bath  Lady. ..  Gladys  Walton. ..  .Universal   5  reels., 

Lights  of  New  York. ...  Special  Cast  Fox  

Love  Gambler,  The.... John  Gilbert   Fox   5  reels. 

Man  and  the  Moment. ..  Special  Cast  Playgoers   5  reels. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan. . Paramount   7  reels. 

Man  Who  Waited,  The. .  Special  Cast  Playgoers   5  reels. 

My  Friend  the  Devil  Special  Cast  Fox   9  reels. 

Oliver  Twist   Jackie  Coogan  First  National   8  reels. 

One  Week  of  Love  E.  Hammerstein.  ..Selznick   7  reels. 

On  the  High  Seas  Dalton-Holt   Paramount   5  reels. 

Pawned   Tom  Moore  Selznick   5  reels. 

Peg  O'  My  Heart  Laurette  Taylor. ..  Metro   6  reels. 

Pride  of  Palomar,  The.. Special  Cast  Paramount   7  reels. 

Rid  in'  Wild  Hoot  Gibson  Universal   5  reels. 

Shirley  of  the  Circus. ..  Shirley  Mason  ....Fox   5  reels. 

Sin  Flood,  The  Special  Cast  Goldwyn   7  reels . 

Super  Sex,  The  Robert  Gordon  ...Amer.  Releasing  ...6  reels. 

Superstition   Special  Cast  Lee-Bradford-S.  R... 5  reels. 

Tess    of    the  Storm 

Country  Mary  Pickford  ...United  Artists   10  reels 

Thelma   Jane  Novak  Film  Book.  Office  •  reels. 

Thorns  and  Orange 

Blossoms  Special  Cast  Al  Lichtman  Corp... 7  reels. 

Tom  Mix  in  Arabia  Tom  Mix  Fox  5  reels. 

Trifling  Women  Special  Cast  Metro   8  reels. 

Under  Two  Flags  Priscilla  Dean  Universal   1  reels. 

While  Justice  Waits  Dustin  Farnum  ...Fox   5  reels. 

Who  Are  My  Parents?. .  Special  Cast  Fox   ...  .10  reels 

World's  a  Stage    The.. Dorothy  Phillips. .. Principal  Pict.-S.  K..6  reels. 

You  Never  Know  Earle  Williams  ...Vitagraph  5  reels. 

Young  Rajah,  The  Rodolph  Valentino. Paramount  I  reeie. 


Reviewed 
..Nov.  25 
.  .Nov.  11 
..Dec.  23 
. .  Dec.  2 
..Nov.  25 
..Dec.  2 
. .  Nov.  4 


Oct.  28 


..Nov.  18 
.Oct.  28 

.Nov.  11 
.Nov.  4 

.Dec.  2 

.Nov.  25 


.Nov.  18 


.Nov.  11 

'  Sept."  2 
.Nov.  4 
.Nov.  IS 
.Oct  14 
.Nov.  IS 
.Dec.  23 
.Dee.  2 
.Nov.  25 
.Nov.  S5 
..Jan.  21 
.Dec.  t 


.Nov.  28 
.Dee.  t 

..Nov.  25 
.Nov.  11 
.Oct.  14 
..Oct.  7 
.  Dee.  9 
.Sept.  2 
..Dee.  t 
.Nov.  IS 
..Nev.  IS 


Feature 


Star 


DECEMBER 

Distributed  By 


Altar  Stairs,  The. 


Blind   Bargain,  A  Lon  Chaney  Ooldwyn 


California  Romance,  A.. John  Gilbert  Fox   

Captain  Fly-By-Night  ..Johnnie  Walker  ..Film  Book.  < 

Cold  Courage   Special  Cast  Metro   

Conquering  the  Woman .  Florence  Vidor  ...Asso.  Kxhlb. 


Daughter  of  Luxury,  A.Agnes  Ayres 


,  Paramount 


Ebb  Tide   Lee-Kirkwood 


Finger 


Leaerth 

■•view 

•4 

5 

> 

reels. 

.  .Dee. 

9 

6 

t 

5 

reels 

6 

reels. 

. .  Dec. 

30 

5 

reele. 

Dec. 

2 

c 

reek. 

. .  Dec. 

11 

5 

reels. 

.  Nov. 

25 

5 

reels. 

.  .Dec. 

23 

5 

reels . 

. .  Dec. 

30 

e 

rods . 

6 

.  Dec. 

9 

5 

reels . 

.  .Dec. 

30 

• 

reels. 

.  .  Nev. 

11 

5 

reels. 

.Dee. 

1* 

5 

6 

7 

reels. 

. .  Dec. 

2 

reels. 

5 

reels. 

January    J  ? ,  ^9-3 


233 


Forsaking  All  Others.. 

Great  City,  The  

Great  Night,  The  

Heroes  of  the  Street... 

Inner  Man,  The  

Jazzmania   

Just  a  Song  at  Twilight 
Kentucky  Derby,  The... 
Kingdom  Within,  The.. 

Love  in  the  Dark  

Marriage  Chance,  The.. 

Minnie   

My  Friend  and  Yours.  . 
Omar  the  Tentmaker... 
One  Exciting  Night.... 
One  Wonderful  Night.  . 

Only  a  Shop  Girl  

Orphan  Sally  

Outcast  

Pawn  Ticket  210  

Prince  and  Pauper  

Riders  of  the  Law  

Singed  Wings   

Strangers'  Banquet,  The 

That  Woman   

Unconquered,  The  

When  Love  Comes  

Woman  Conquers,  The.. 


Moore-Landis  Universal   5  reels... Dec.  16 

Special  Cast  Amer.  Releasing  ...7  reels  

William   Russell...  Fox   S  reels  

Wesley  Barry   Warner  Bros.   7  reels... Dec.  23 

W.  Standing   Playgoers   6  reels... Dec.  9 

Mae  Murray   Metro   6  reels  

R.  Barthelmess. . . .  Prod.  Security  5  reels  

Reginald  Denny  ..Universal   6  reels... Nov.  4 

Pauline  Starke  ...Hodkinson   6  reels  

Viola  Dana   Metro   6  reels... Nov.  25 

Special  Cast   Amer.  Releasing  ...6  reels... Nov.  25 

L.  Joy-Matt  McjoreFirst  National   7  reels... Dec.  9 

Special  Cast   Metro   6  reels  

Guy  Bates  Post...  First  National   9  reels...  Dec.  9 

Special  Cast   United  Artists   10  reels.. Oct.  21 

Herbert  Rawlinson .  Universal   5  reels...  Dec.  23 

Special  Cast  C.  B.  C.-S.  R  7  reels  

Lee-Bradford-S.  R.  Special   Cast  5  reels  

Elsie  Ferguson  ...Paramount   6  reels... Dec.  16 

Shirley  Mason  Fox   

Tibi  Lubin   Amer.  Releasing  ...6  reels... Aug.  26 

Jack    Hoxie  Aywon-S.  R  5  reels  

Bebe  Daniels  Paramount   8  reels... Dec.  9 

.  Special  Cast   Goldwyn   

Catherine  Calvert  .Amer.  Releasing  ...6  reels... Dec.  30 

Maciste   ...Aywon-S.  R  7  reels...  Nov.  4 

Helen  J.  Eddy  Film  Book.  Offices.. 6  reels... Dec.  16 

Kath.  MacDonald..  First  National   5  reels  


Featara 

Bell  Boy  13  

Bohemian  Girl,  The  

Brass  Commandments  . 

Christian,  The   

Dangerous  Age,  The... 

Dollar  Devils   

Flaming   Hour,  The. . . 

Flash,  The  

Flirt,  The   

Foolish  Twins  

Footlight  Ranger,  The. 

Fury   

Garrison's  Finish  

Ghost  Patrol,  The  

House  of  Solomon,  The 

Kick  In  

Kindled  Courage   

Little  Church  Around 
Around  the  Corner... 

Living  Mask,  The  

Making  a  Man  V 

Malcolm  Strauss'  Sa- 
lome   

Man's  Size   

Milady   

Missing  Millions   

Money,  Money,  Money.. 

Power  of  a  Lie,  The... 

Scarlet  Car,  The  

Second  Fiddle   

Sister  Against  Sister... 

Spanish  Cavalier,  The. . 

Third  Alarm,  The  

Thirty  Days   

Three  Who  Paid  

Vengeance  of  the  Deep. 

Voice  from  the  Minaret. 

While  Paris  Sleeps  

World's  Applause,  The.. 


JANUARY 

Star  Distributed    By       Length  Reviewed 

Douglas  MacLean.  First  National   4  reels  

Special  Cast   Amer.  Releasing  ...6  reels  

William  Farnum  . .  Fox   

Special  Cast   Goldwyn   

Special  Cast   First  National   7  reels... Dec.  9 

Special  Cast  Hodkinson   

Frank  Mayo  Universal   5  reels.  .  .Jan.  6 

Special  Cast  Aywon-S.  R  5  reels  

Special  Cast   Universal   8  reels ...  Dec.  30 

Terry   Twins  Lee-Bradford-S.  R...5  reels  

Charles  Jones  ....  Fox   

R.  Barthelmess  ...First  National   9  reels  

Jack  Pickford   Allied  Prod.  &  Dist.8  reels...  Dec.  30 

Graves-Love   Universal   5  Teels  

Wm.  H.  Strauss. ..  Amer.  Releasing  ...6  reels  

Compson-LyteD  ...Paramount   Dec.  9 

Hoot  Gibson   Universal   5  reels  

Claire  Windsor  ...Warner  Bros  6  reels  

Special  Cast   Amer.  Releasing   

Jack  Holt   Paramount   5  reels... Dec.  30 

Diana  Allen  Geo.  Wiley-S.   R....6  reels... Dec.  30 

William  Russell  ..Fox   5  reels... Dec.  30 

Special  Cast   Amer.  Releasing  .6  reels  

Alice  Brady   Paramount   6  reels.  .. Sept.  30 

K.  MacDonald  ...First  National   6  reels  

Special  Cast   Universal   5  reels  

Herbert  Rawlinson.  Universal   5  reels  

Astor-Hunter   Hodkinson   

Marie  Doro  Lee-Bradford-S.  R...5  reels  

Rodolph  Valentino.  Paramount   

Ralph   Lewis  Film  Book.  Offices..  7  reels...  Dec.  23 

Wallace  Reid  Paramount   5  reels... Dec. 

D  us  tin  Farnum  ...Fox   5  reels. ..  .Jan. 

Special  Cast   Amer.  Releasing   

Norma  Talmadge ..  First  National   

Lon  Chaney   Hodkinson   

Bebe  Daniels  Paramount   


FEBRUARY 


Adam's  Rib   Special  Cast   

Brass   Monte  Blue   

Daddy   Jackie  Coogan  .... 

Dark  Secrets  Dorothy  Dalton  .. 

Drums  of  Fate  Mary  M.  Minter.  . 

First  Degree,  The  Frank  Moya  

Flame  of  Life,  The  Priscilla  Dean  

Lap  of  Luxury  Glenn  Hunter  .... 

Love  Letter,  The  Gladys  Walton  ... 

Man  of  Action,  A  Douglas  MacLean. 

Mighty  Lak'  a  Rose.  ...  Dorothy  Mackaill.- 

Modern  Matrimony  ....Owen  Moore   

My  American  Wife  Gloria  Swanson  ... 

Nobody's    Money  Jack  Holt   

One  Million  in  Jewels.  ..  MacGowan-Holmes. 

Prisoner,    The  Herbert  Rawlinson. 

Rejuvenation   Special  Cast   

Web  of  the  Law.  The.  . .  Special  Cast 

What  a  Wife  Learned ..  Special  Cast   

When  Knighthood  Was 

in  Flower   Marion  Davies   . . . 

Wife  in  Name  Only  Special  Cast   


Paramount   

Warner  Bros  8  reels. 

First  National  

Paramount   

Paramount   

Universal   5  reels.  . 

Universal   7  reels. 

Hodkinson  

Universal   5  reels.. 

First  National   

First  National   

Selznick   

Paramount   

Paramount   

Amer.  Releasing   

Universal   

Amer.  Releasing   

Amer.  Releasing  .  

First  National   


Paramount   12  reels  .  Sept.  30 

Amer.  Releasing   


miuiiiiiiumiiuuiuuiiuiiiuiiimiiLuiaua 


Comedy  Releases 


Neely  Edwards.  ...  Universal   1  reel.. 

Larry  Semon   Vitagraph   2  reels. 

Smith-Williams  ...C.  B.  C.-S.  R  2  reels. 

Al  St.  John  Fox   2  reels. 

Al.  St.  John   Fox   2  reels. 

Lewis  Sargent  ....Universal   1  reel.. 

Lee  Moran  Universal   2  reels. 


gtnmii]iiHiii;i]inin.r:nini[TDiiiirniujiii]UiniiiDi'iumiiiiiiii  TTrHrrmi]iiTinri[iN]:TiiHi[iiiiiiTiiruiTT[rmi'ii'i!nnirrTTTTTTTTiini 

Accidental  Wealth   

Agent,  The   

All  At  Sea  

All  Wet  

Alarm,  The   

Aladdin,  Jr  

American  Plaa   

Baby  Show  in  Squirrel- 

rille  

Best  Cellar,  The  

Big  Flood,  The  

Big  Scoop,  The  

Blaze  Away   

Blazes   

Bone  Dry   

Bow  Wow   

Boy  and  the  Bear,  The. . 
Bridle-Grooms   


jiiiuiuiiiiiiuiiiiiuiiiiJuiiiimiiBiiiiimf 


miiiimiiimiimiDinramniiifii 


,  Lee-Bradford-S.  S. . .  1  reel. 

.Universal   1  reel. 

...Pa the  2/3  reels. 


Neely  Edwards 
Aesop's  Fables  . 

Johnny  Jones  Pathe  2  reels.. -Nov.  25 

Paul  Parrott   Pathe  1  reel  Dec.  2 

Lige  Conley  Educational   2  reels ....  Nov.  4 

Paul  Parrott  Pathe  1  reel  Oct,  14 

Louise  Fazenda  ..First  National   2  reels  

Aesop's  Pablea  ...Pathe  2/3  reels  

Smith- Williams  ...C.  B.  C.-S.  R  2  reels  


Broadcasting  Johnny  Jones   ....Pathe  2  reels... Oct,  21 

Bully  Pair,  A  Molina   Universal   1  reel  

Bumps  and  Thumps  Mutt  &  Jeff  Cart*n.  Fox   V3  reel  

Cabby,  The  Lorraine-Maude  ...Universal   t  reels  

Chased  Bride,  The  Neal  Burns   Educational   2  reels... Dec.  2 

Chewing  Gam  Industry.  Mutt  &  Jeff  Cart'n.  Fox   V*  reel  

Chicken  Parade,  The  Jimmy  Aubrey  Vitagraph   2  reels.  .. Sept.  2 

Choose  Your  Weapons. .  Bobby  Vernon  Educational   2  reels...  Nov.  4 

Chop  Suey   Dorothy  Devore  ...Educational   2  reels... Nov.  11 

Christmas   Carter  De  Havens  ..Film  Book.  Offices..  2  reels...  Dec.  30 

City  Chap,  The  AL  St.  John   Fox   2  reels  

Cold  Turkey   Mutt  &  Jeff  Cart'n.  Fox   Yt  reel...;  

Court  Plastered   Mutt  &  Jeff  Cart'n. .  Fox   Y>  reel  

Crash   Jimmie  Adams  ...Educational   1  reel.... Nov.  18 

Cupid's  Elephant   Fox   2  reels  

Cured   Queenie  (horse)  . .  Universal   2  reels . . .  Nov.  4 

Cyclist,  The   Clyde  Cook   Fox   2  reels  

Dandy  Dan   Fox   2  reels  

Devilish  Dragon,  The...  Sarg's  Almanac  ...Educational   1  reel  

Diary  of  a  Nut  Lee-Bradford-S.    R..1  reel  

Dig  Up  Snub  Pollard  Pathe   2  reels  

Dog  Gone  Day,  A  Lewis  Sargent  ....Universal   1  reel  

Dog's  Paradise,  A  Aesop's  Fables  Pathe   2/3  reel  

Doing  'Em  Good  Neely  Edwards  ...Universal   1  reel  

Double  Trouble  Lee  Kids  Fox   2  reels  

Down  in  Dixie  Mutt  ft  Jeff  Cart'n.  Fox   Vi  reel  

Dumb  Waiters,  The  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

Easy  Pickin'   Jack  Richardson  ..East  Coast-S.  R  2  reels ...  Sept.  23 

Educator,  The  Lloyd  Hamilton  ..Educational   2  reels... Dec.  30 

Egg,  The   Stan  Laurel   Metro   2  reels  

Electric  House,  The  Buster  Keaton  ....First  National  2  reels... Nov.  4 

Elephant's  Trunk,  The. .Aesop's  Fables  ...Pathe   2/3  reel. .Not.  4 

Entertaining  the  Boss. .  .Carter  DeHavens  ..Film  Book.  Offices..  2  reels  

Fable  of  Hated  Rivals. ..  Aesop's  Fables  ...Pathe   2/3  reels  

Face  the  Camera  Paul  Parrott   Pathe  1  reel  

Faint  Hearts  Murray  -  Anderson- 

McKee  Hodkinson   2  reels  

Fair  Week  _5aul  Parrott  Pathe  1  reel  Dec.  23 

Fallen  Archers   Mutt  &  Jeff  Cart'n.  Fox   Vi  reel  

Farm  Follies  Universal   2  reels  

Fearless  Fido  Aesop's  Fables  Pathe  2/3  rsel  

Fire  Fighter,  The  Dan  Mason  Film  Book.  Offices. .2  reels. ..Nov.  11 

Fire  Fighters  Children  Pathe   2  reels... Dec.  30 

Fire  the  Fireman  Paul  Parrott  Pathe   2  reels... Oct,  14 

First  Flivver,  The  Sarg's  Almanac   ..Educational   1  reel  

Flivver,  The  Paul  Parrott  Pathe  1  reel  Nov.  25 

Fool  For  Luck,  A  Lewis  Sargent  Universal   1  reel  

Foolish  Lives  Lee  Moran   Universal   2  reels  

Fortune  Hunter,  The. ..  Aesop's  Fables  Pathe  2/3  reel..  Dec.  23 

Four  Orphans,  The  Murray  -  Anderson- 

McKee   Hodkinson   2  reels  

Fresh  Fish   Earl  Hurd  Cartoon.  Educational   1  reel  

Fresh   Heir,  The  Fox   2  reels  

Fresh  Kid,  The  Fox-Gregory  Universal   2  reels.. -Dec.  9 

Friday,  the  13th  Aesop's  Fables  Pathe   2/3  reel  

Friend  Husband   Lupino  Lane   Fox   2  reels  

Frog  and  Catfish,  The..  Aesop's  Fables  Pathe   2/3  reel  

Ginger  Face   Johnny  Fox   Universal   2  reels  

Golf    Larry  Semon   Vitagraph   2  reels  

Golf  Bug,  The  Paul  Parrott   Pathe   1  reel  Oct,  28 

Good  Scout,  A  Educational   2  reels... Dec.  30 

Great  Pearl  Hunt,  The..  Lewis  Sargent  Universal   2  reels  

Harvest  Hands   Paul  Parrott   Pathe   1  reel  Nov.  18 

Haunted  Castle,  The  Educational   1  reel  

Haunted  House,  The  '.  Fox   2  reels  

Hee  Haw!  Trimble  &  Maud.  .  Universal   1  reel  

Heeza  Liar  and  Ghost..  Hodkinson   1  reel  • 

Heeza    Liar's  Treasure 

Island    Hodkinson   1  reel  • 

Hello  Judge   Lee  Moran   Universal   2  reels  

Henry's      Busted  Ro- 
mance Aesop's  Fables. ...  Pathe   2/3  reel  

High  and  Dry  Clyde  Cook   Fox   2  reels  

High  Flyers  Smith-Williams  . . .  C.  B.  C.-S.  R  2  reels  

High  Power   Lige  Conley   Educational   2  reels... Dec  I 

His  First  Job  Lewis  Sargent  ....Universal   t  reel.. ..Oct.  14 

Home  Made  Movies ....  Ben  Turpin  First  National  2  reels  

Hook,  Line  and  Sinker.  .  Snub  Pollard   Pathe  2  reels... Nov.  IS 

Hurry  Up  Educational   1  reel  

I'll  Take  Vanilla  Paul  Parrott   Pathe  1  reel  Dec  » 

In  Dutch   Bobby  Vernon  ....Educational   2  reels.  ..Dec  i 

Jim  Jams   Mutt  &  Jeff  Cart'n.  Fox   lA  reel  

Jungle  Romeo,  A  Snooky  Hodkinson   2  reels  

Just  Dogs  .  Universal   t  reels  

Kickin'  Fool.  The  Maude  (mule)  .Universal   2  reels  

Kids  and  Skids  Lee  Kids  Fox   2  reels  

Landlubber,  The   Paul  Parrott   Pathe  1  reel  Sept.  23: 

Laramie  and  Me  Leo  Maloney  Clark-Cornelius-S.  R.2  reels  

Lazy  Bones   Clyde  Cook  Fox   2  reels  

Let  'Er  Run  Dorothy  Devore  ..Educational   2  reels.  .  .Sept,  30- 

Look  Out  Below  Lige  Conley  Educational   2  reels... Aug.  19 

Lot  O'  Bull  Molina   Universal   1  reel  

Love  Drops   Neely  Edwards  .  . .  Universal   1  reel         Dec  9. 

Man  Tracker   Leo  Maloney   Clark-Cornelius-S.  R.2  reels  

Man  Who  Laughed,  TheAesop's  Fables  Pathe   2/3  reel  

Matinee    Idles   Neely  Edwards  ...Universal   1  reel  

Me  and  My  Mules  Queenie  (horse)   ..Universal   2  reels  

Model  Messenger,  A....  Lewis  Sargent  C.  B.  C.-S.  R  2  reels  

Mud  and  Sand  Stan  Laurel   Universal   1  reel  «. 

My  Hero   Lupino  Lane  Metro   2  reels  „ 

My  Mistake  Smith- Williams  . . .  Fox   2  reels  

Hearing  the  End  Mutt  &  Jeff  Cart'n.  Fox   y3  reel  

Newly  Rich   Snub  Pollard   Pathe   2  reels... Dec  *> 

New  Mama,  The  Smith-Williams  . . .  C.  B.  C.-S.  R  2  reels  

Ocean  Swells  Neal  Burns  Educational   2  reels...  Oct.  28 


reel, 
reel. 


Off  the  Earth  Neely  Edwards  ...Universal   1 

Ogling  Ogre,  The  Sarg's  Almanac  ...Educational   1 

Old  Sea  Dod,  The  Snub  Pollard   Pathe   2  reels  

Once  Over  Educational   1  reel  .  .   .  Dec.  30 

Once  to  Every  Boy  Lewis  Sargent  ....Universal   1  reel.... Oct.  28 

One  Terrible  Day  Children   Pathe   2  reels  

Our  Gang   Children   Pathe  2  reels...  Nov.  4 

Out  of  Place  Al.  St.  John  Fox   2  reels  

Out  o'  My  Way  Leo  Maloney  Clark-Cornelius-S.  R.2  reels  

Pardon  My  Glove  Bobby  Vernon  ....Educational   2  reels.   .Sept  23 

Paste  and  Paper  Paul   Parrott  Pathe  1  reel...  Dec.  23 

Pirate,  The  Lupino  Lane  Fox   2  reels  

Pitter  Patter   Jimmie  Adams  ....Educational   1  reel...  Nov.  18 

Please  Be  Careful  Fox   2  reels  ..Sept.  3C 

Poor  Fish,  A  Fox   2  reels  

Pop  Tuttle's  Clever  Catch  Dan  Mason  Film  Book.  Offices..  2  reels  

Pop    Tuttle's  Grass 

Unlaw   Dan  Mason  Film  Book.  Offices.  .  2  reels  


234 


Motion    Picture  News 


Pop    Tuttle's  Movie 

Queen   Dan  Mason  

Punctured  Prince,  A.... Bull  Montana  ... 

Puppy  Love   

Quiet  Street.  A  Children   

Radio  Hound,  The  Brownie  (dog)  ... 

Rail  Birds  Neely  Edwards  .. 

Railroading  Earl  Hurd  Cart'n. 

Ranch  Romeo,  The  ,  

Red  Hot   Mutt  &  Jeff  Cart'n 

Rice  and  Old  Shoes  Carter  DeHavens  . 

Rides  and  Slides  .  

Riding  the  Goat  Mutt  &  Jeff  Cart'n 

Ring  Tail  Romance,  A  

Rip  Snoring  Night,  A . . .  Lewis  Sargent  . . . 

Rolling  Stone,  A  Aesop's  Fables  .. 

Romantic  Mouse,  The. ..  Aesop's  Fables  .. 

Rookies   Brownie  (dog)  . . 

Ropin'  Fool   Will  Rogers  

Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott 

Shiver  and  Shake  Paul  Parrott   

Skipper's  Sermon,  The. .  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Fox-Maude 

Soak  the  Sheik  Paul  Parrott   

Social  Error,  A  Murray -Anderson 

VcKee  

Some  Family   Lee  Moran  , 

Some  Service  Neely  Edwards... 

Speed  Boy,  The  Lewis  Sargent  

Speeder,  The   Lloyd  Hamilton  . 

Spirit  of  '23,  The  Smith-Williams  . .. 

Sqmirrelville  Circus   

Squlrrelville's  Family 

Album   

Steeplechase   Mutt  &  Jeff  Cart'n. 

Steeplechaser,  The  Lige  Conley  

Step  Lively  Please  •  

Still  Going  Strong  Smith-Williams  . . 

Sting  'Em  Sweet  Brownie  (dog) 

Stone  Age  Romeo,  A...  Aesop's  Fables 

Stung   Johnny  Jones  

Sweet  Thirteen   Gloria  Joy   

Tailor-Made  Chauff ear. .  Smith-Williams  ... 

Tattle  Tail,  The  Brownie  (dog)  ... 

Tenderfoot  Luck   Jimmy  Aubrey  . . . 

Test,  The  Leo  Maloney   

That  Son  of  a  Sheik  Neal  Burns   

Their  First  Vacation  Carter  DeHavens.. 

Their  Steady  Job  Neely  Edwards  ... 

Three    Hundred  Sixty- 
Five  Days  Snub  Pollard   

Tin  Bronco,  The  

Toonerville  Topics  Dan  Mason   

Town  Terrors/ The  Lee  Kids   

True  Blue  . . . ."  Queenie  (horse)  . . 

Twin  Husbands  Carter  DeHavens.. 

Two  Explorers,  The  Aesop's  Fables  ... 

Two  of  a  Trade  Aesop's  Fables  . . . 

Two  Slick  Traders  Aesop's  Fables  . . . 

Two  Trappers,  The  Aesop's  Fables  

Wanted — A  Story  Johnny  Jones. 

Washed  Ashore  Paul  Parrott  . . 

Watch  Your  Wife  Paul  Parrott.. 

Weak  End  Party,  The..  Stan  Laurel  .. 

Wedding  Pumps   Brownie  (dog) 

West  Is  East  Smith- Williams 

West  Is  Worst  Jack  Richardson... 

Wet  Weather  Paul  Parrott   

When  Summer  Comes. .  Bevan-June   

Where's  the  Parade?  Neely  Edwards  .. 

Whirl  Thru  SquirrelvtUe  

White  Blacksmith,  A... Paul  Parrott  

Why  Worry   Billy  West   

Wise  Bird,  The  Lee  Kids   

Wise  Cracker.  The  

Wishing  Duck,  The  Mutt  4  Jeff  Cart'n 

Women  First  Lee  Moran   

Young  Ideal   Roy  Atwell   

Yewng  Bherioeks   Children  


.Film  Book.  Offices.,  2  reels. .  .Sept.  16 

.  Metro   2  reels . . .  Oct.  28 

.Fox   . .  .2  reels.  .  .Dec.  30 

.  Pathe  2  reels.  

.Universal   2  reels... Oct.  7 

.Universal   1  reel  

.  Educational   1  reel  Dec.  2 

.Fox  ,  2  reels  

.Fox   JS  reel  

.Film  Book.  Offices.  .2  reels  

.Fox   2  reels  

.Fox   Vi  reel  

.Educational   2  reels  

.Universal   1  reel  

.  Pathe  2/3  reels  

.Pathe  2/3  reels  

•  Universal   2  reels.  

.Pathe  2  reels  

.Pathe  2  reels... Dec.  2 

.Universal   1  reel  Nov.  4 

•  Universal   1  reel.... Oct.  28 

.Educational   2  reels... Oct.  14 

Universal   2  reels  

Pathe  1  reel  

Hodkinson   2  reels  

.Universal   2  reels  

.  Universal   1  reel  

.  Universal   1  reel  

.Educational   2  reels. .  .Sept.  23 

.C.  B.  C.-S.  R  2  reels  

.  Lee-Bradford-S.  R...1  reel  

. Lee-Bradford-S.  R...1  red  

.Fox   V»  reel  

.  Educational   2  reels  Oct.  T 

.Fox   2  reels  >. 

.C.  B.  C.-S.  R  2  reels....  

.Universal   2  reels  

.Pathe   2/3  reel  

.Pathe   2  reels  

.Film  Book,  Offices.. t  reels  

.C.  B.  C.-S.  R  2  reels  

.Universal   2  reels  

.Vitagraph   2  reels  

Clark-Cornelius-8.  R.2  reels  

,  Educational   2  reels. . . Sept  23 

Film  Book,  Offices. .  2  reels. .  .Sept.  16 
Universal   1  reel  

Pathe  2  reels  Dec.  9 

Fox   2  reels  

Educational   2  reels  

Fox   2  reels  

Universal   2  reels  

Film  Book,  Offices. .  2  reels  Oct.  7 

Pathe  2/3  reel  

Pathe  2/3  reel  

Pathe  2/3  reel  

Pathe   2/3  reels  

Pathe   2  reels... Dec.  16 

Pathe  1  reel  

Pathe   1  reel  

Metro   2  reels  

Universal   2  reels... Oct.  28 

C.  B.  C.-S.  R  2  reels  

East  Coast-S.  R.  2  reels.. Sept.  23 

Pathe  1  reel  

First  National   2  reels  

Universal   1  reel  

Lee-Bradford-S.  R...1  reel  

Pathe   1  reel.... Dec.  23 

Smart  Films   2  reels  Dec.  2 

Fox   2  reels  

Fox   2  reels  

Fox   Vi  reel  

Universal   2  reels  

Universal   1  reel  

Pathe  2  reels... Nov.  18 


iiMtntmuinnimiHsi 


BmiHUiuinMWttiiiDUwmiinniiiiiiniiiimiiii  iiiiiiuuuiiiuuiiiumiuimiiiiiiiiiiraraitmtniimiim 


Short  Subjects 


lamiMuiiiiuuuiuiutiwHuiiuiimassmuwiiB^ 


Abraham  Lincoln  (Urban  Classics)  

Alligator  Hunting  and  Farming  

Alphabetical  Zoo,  The  (Urban  Classics) 

Ancient  Rome   

Around  the  World  in  18  Days  (Serial)  

Bar  Cross  War,  The  (Drama),  Leo  Maloney. 

Bare  Facts  Concerning  Bears  (Urban)  

Beersheba  (Holy  Land  Series)  

Bending  the  Twig  (Urban  Classics)  

Benjamin  Franklin  (Urban  Classics)  

Better  Milk  (Urban  Classics)  

Beyond  the    Jordan  (Holy  Land  Series)  

Bird  Life   

Bits  of  Europe  

Blanket  Stiff,  The  (Wilderness  Tales)  

Blue  Blood  and  Red  (Drama),  Roy  Stewart.. 

Bobbie's  Ark  (Urban  Classics)  

Bucking  the  Bucket  Shop  (Tenement  Tales) - 

By  the  Still  Waters  (Travelogue)  

Camphor   

Castaway,  The  (Bruce  Scenic)  

Cavy  and  the  Rat,  The  (Urban  Classics)  

Channel  Raiders  (Drama),  Jack  Mulhall  

CMekaaha  Bone  Crusher  (Leather  Pushers).. 
Came  and  Get  Me  (Drama),  Leo  Maloney.. 
Committee  on  Credentials  (Drama),  H.  Carey. 

Copper  Beeches,  The,  Eille  Norwood  

Crown  of  Courage,  The,  Arthur  Trimble  

Cnrlse  of  the  Princess  Maguinna  (Travelogue) 
Dsagerous  Waters  (Drama),  Jack  Mulhall... 

Deputised  (Drama),  Leo  Maloney  

Doomed  Sentinels  (Drams),  Roy  Stewart  

Drifter,  The  (Drama),  Leo  Maloney  

Drifter,  The  (Tenement  Tales)  


Vitagraph   1  reel  

Fox   ,..yi  reel  

Vitagraph   1  reel  

Fox   1  reel.  ..Sept.  23 

Universal   

Pathe   2  reels... Oct.  28 

Vitagraph   1  reel  

Amer.  Releasing. . .  1  reel  

Vitagraph   1  reel  

Vitagraph   1  reel  

Vitagraph   1  reel  

Amer.  Releasing. . .  1  reel ....  Nov.  25 

Fox  1  reel. 

Fox  1  reel. 


Educational  1  reel  

Universal   2  reels  

Vitagraph   1  reel  

Clark-Cornelius  ...2  reels  

Lee-Bradford-S.  R. .  1  reel  

Fox  y,  reel  

Educational   1  reel  Oct  7 

Vitagraph   1  reel  

Universal   2  reels  

Universal   2  reels.  ..Dec  16 


Pathe   2 

Universal   2 

Educational   2  reels. 

Anchor-8.  R  2  reels. 

Lee-Bradford-S.  R. .  1 

Universal   ,  2 

Pathe   2 

Universal   2 

Pathe   2  reels... Nov.  11 

Clark-Cornelius  ...2  reels. 


reels, 
reels. 


reel, 
reels, 
reels, 
reels. 


Drifters.  The  (Wilderness  Tales)  Educational   1  reel 

Duty  First  (Tie —in t  Tales)  Clark-Cornelius  ...2  reels!!!!.'.!!!! 

Dwellers  of  the  Deep  (Urban  Classics)  Vitagraph   1  reel  

Empty  House,  The  (Drama),  Eille  Norwood. Educational   2  reels  ".* 

Enchanted  City,  The  Educational   1  reel  Oct  14 

Famous  Northwest  Mounted  (Sport  Review) .  Goldwyn   1  reel  

Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall.  Universal   t  reels  

Fleeced  For  Gold  (Artfilm)  Pathe   1  reel  Dec.  23 

Forty-Four  Caliber  Mystery  (Drama), 

H.  Carey  Universal   2  reels  

Fresh  Fish   Educational   t  reels.... Oct  7 

Fruits  of  Faith  (Drama),  Will  Rogers  Pathe   3  reels... Dec.  23 

Fun  From  the  Press  Hodkinson  1  reel.....  

Game  of  Graft,  A  (Drama),  Edmund  Lowe. .Murray  Garsson...2  reels. ..Nov.  11 

Giants  of  the  Open  (Drama),  Roy  Stewart. .  Universal   2  reels  

Gibeah  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Golden  Bullet,  The  (Drama),  Harry  Carey. .  Universal   2  reels  

Goose  Safari  on  Lower  Mississippi  Hodkinson  1  reel  

Grandfather's  Clock  (Urban  Classics)  Vitagraph   -. .  1  reel  

Gypsy  Trail,  The  (Drama),  Art  Acord  Universal   2  reels  

Hair  Trigger  Burke  (Drama),  Harry  Carey.  .Universal   2  reels  

Heap  Busy  Indian  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Hebron  the  Ancient  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

He  Raised  Kane  (Leather  Pushers)  Universal   2  reels  

Here's  Your  Men  (Drama),  Leo  Maloney ....  Pathe   2  reels.  ..Dec.  28 

His  Last  Case  (Tenement  Tales)  Clark-Cornelias  ...2  reels  

His  Own  Law  (Drama),  Leo  Maloney  Pathe   2  reels  

Hook,  Line  and  Sinker  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Hunting  Ground  of  Hiawatha  (Urban  Classics)  Vitagraph   1  reel  

In  the  Days  of  Buffalo  Bill  (Serial)  Universal   18  epis..  Sept  If 

Jack  and  the  Beanstalk,  Babby  Peggy  Universal   2  reels  

Joan  of  Newark  (Leather  Pushers)  Universal   2  reels  

Kings  of  the  Forest  (Drama),  Roy  Stewart. .  Universal   2  reels  

King  Winter  (Lyman  Howe)  Educational   1  reel  

Lake  Louise  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Last  Call,  The  (Drama),  Edmund  Lowe  Murray  Garsson...2  reels  

Law  of  the  Sea  (Drama),  Jack  Mulhall  Universal   2  reels  

Little  Knight,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Little  Red  Riding  Hood,  Baby  Peggy  Universal   2  reels  

Little  Town  of  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  real  

Love  Charm,  The,  Arthur  Trimble  Anchor-S.  R. .. 

Madonna  of  the  Chair  (Novelty)  Clark-Cornelius 

Man  vs.  Beast  Educational 


.  2  reels  

,  l  red  

.2  rede  Oct  II 

red  


Mass  Play  (Sport  Review)  Goldwyn   ,_..l 

Millionaires  Without  a  Cent  (Travelogue) . . .  Lee-Bradford-S. 

Mooseback  Riding  on  the  Miramichi  Lee-Bradford-S. 

Mural  Decorations  of  Sistine  Chapel  Clark-Cornelius  ...1 

Mystery  Box,  The  Hodkinson   1 

Nature  and  Poet  (Urban  Classic)  Vitagraph   1  red. 

Nature's  Wild  Babies  (Urban  Classic)  Vitagraph   2  reels  

Old  Spain   Fox  1  red  

One  Jump  Ahead  (Drama),  Leo  Maloney  Pathe   2  reels... Dec  If 

On  Leave  of  Absence  (Tenement  Tales) ....  Clark-Cornelius  ...2  reels  

On  the  Road  to  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  reel  

O'Ryan  of  Headquarters  (Tenement  Tales) ...  Clark-Cornelius  . 

Pagan  Romance,  The  (Tenement  Tales)  Clark-Cornelius  . 

Pekin  Ducks   Fox  

Perils  of  the  Yukon  (Serial)  Universal   

Pirates  of  the  Air  (Urban  Classic)  Vitagraph   1  reel. 

Pirates  of  the  Deep  (Drama),  Jack  Mulhall. .  Universal   2  reds  

Play  Days  at  Banff  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Plunder  (Serial)  Pathe   13  epis'd's.Dec  If 

Price  of  Progress,  The  Pathe   2  rede... Nov.  II 

Priory  School,  The  (Drama)  Eille  Norwood.  Educational   2  Reels... Oct  14 

Quail,  The  Hodkinson   1  reel  

Radio  King,  The   (Serial)  Universal   10  epis. .Sept.  30 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reds  

Rediscovering  French  River  (Travelogue)  ....  Lee-Bradford-S.  R.  1 

Resident  Patient,  The,  Eille  Norwood  Educational  2 

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing. ..  1 

Rough  Going  (Drama),  Leo  Maloney  Pathe   2 

Roving  Thomas  in  Nova  Scotia  Vitagraph   1 

Roving  Thomas  on  an  Aeroplane  Vitagraph   1 


R.l  red. 
R.  1  red. 
reel, 
red. 


.  2  reds. 
.2  reels. 

•  red  

.15  epis.... July  ■ 


reel. 

reels . 

red.. 

reels. 

reel.. 

reel.. 


reel, 
reel, 
reel, 
reel. 


Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel.. 

Royal  Chinook,  The  (Artfilm)  Pathe   1  reel.. 

Runaway  Dog,  The  Fox  1  reel.. 

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   2  reds. 

Samaria  (Holy  Land  Series)  Amer.  Releasing. ..  1 

Sea  Elephants  (Lyman  Howe)  Educational   1 

Shechem    (Holy  Land   Series)  Amer.  Releasing.  ..  1 

Shiloh  (Holy  Land  Series)  Amer.    Releasing. .  1 

Siege  of  Lancashire  Queen,  Jack  Mulhall. ...  Universal   2  reds. 

Sky  Splitter,  The  Hodkinson   1  red  Dec  t 

Social  Buccaneer,  The  (Serial)  Universd   

Solitary  Cyclist  The  (Drama),  Eille  Norwood .  Educational   2  reels  Oct  St 

Soul  Herder,  The  (Drama),  Harry  Carey  Universal  2  reels  

Speed  (Send)   Pathe   15  eps'ds.Seat  83 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe. .  Murray  Garason...2  reels. .  ..Nov.  11 

Split  Outfit  The  (Wilderness  Tales)  Educational   1  reel  Nov.  IS 

Staff  of  Life,  The  (Urban  Classic)  Vitagraph  1  red  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelius  ...  2  reds  

Story  of  Ice,  The  Fox   $4  reel  

Strike  Father,  Strike  Son  (Leather  Pushers) . .  Universal  2  reels  

Such  Is  Life  Among  Idlers  of  Paris  Film  Book.  Offices.  1  red  Sept  88 

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept  38 

Such  Is  Life  Near  London  FOm  Book.  Offices.  1  reel  Sept  38 

Sure  Shot  Morgan  (Drama),  Harry  Carey  Universe!  3  reels  

Taking  to  the  Tall  Timbers  (Travelogue) ...  .Lee-Bradford-S.  K...1  red  

Texas  Sphinx,  The  (Drama),  Harry  Corey. ..  Universal   2  reds  

This  Wife  Business  Alexander  Film.... 2  reels  

Thrills  and  Spills  Fox  %  reel... Sept  83 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood- Educational   2  reds...  Sept.  38 

Timberland  Treachery  (Drama),  Roy  Stewart.  Universal   2  reds  

Timber  Queen,  The  (SerUl)  Pathe   15  ep'sds.. June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  red  

Tracked  Down  (Drama),  Art  Acord  Universal  2  reds  

Trail  and  Stirrup  (Sport  Review)  Goldwyn   1  red  

Under  Suspicion,  Leo  Maloney  Pathe   2  reels  

Unseen  Foes  (Drama),  Edmund  Lowe  Murray  Garssoa...2  reels. . ..Nov.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  red  

VaUey  of  Dry  Bones  (Holy  Land  Series)  Amer.  Releasing. . .  1  reel  

Volcanoes  of  die  World  Fox   1  reef  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing...  1  red  

Water  Sports   Fox  X  red... Sept  23 

When  Kane  Met  Abel  (Leather  Pushers)  Universal  3  teds  

White  and  Yellow  (Drama),  Jack  Mulhall. .  .Universd  2  reds  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradford-S.  R..1  red  

William  Tell  (Urban  Classic)  Vitagraph  1  red  

Without  Evidence  (Tenement  Tales)  Clark-Cornelias  ....  2  reels  

Wrong  Man,  The  (Drama),  Harry  Carey. ..  .Universd   2  reds  

Yellow  Handkerchief,  The,  Jack  Mnlhall  Universd   2  reds  

Young  King  Cole  (Leather  Pushers)  Universd   2  reels  


m  wnxuxs  nnrrore  oohtimi,  raw  tobx. 


You  Are  Not  Justified 

in  paying  more  for  a  motion 
picture  machine  than  what 
the  SIMPLEX  costs  you. 


Low  in  Purchase  Price 
High  in  Re-Sale  Value 
'  Low  on  Up-keep  Costs 
High  on  Efficient  Service 
Low  in  Mechanical  Troubles 
High  on  Dependability 

So  with  all  of  this — 


Why  Pay  More? 


No  matter  what  price  you  pay — 
you  cannot  get  better  value  or 
quality  than  that  which 
SIMPLEX  carries  with  it. 


The  SIMPLEX  is 


The  truth  about  Motion  Picture 
advertising  comprehensively  and 
clearly  compiled  for  the  information 
of  men  who  are  interested  in  better 
advertising  and  bigger  sales. 

How  Motion  Pictures  are  made,  and 
made  to  advertise — A  trip  through  the 
Studio  and  Laboratory — A  visit  behind 
the  scenes  in  Photoplayland. 

A  fascinating  treatise  revealing  the  power 
and  position  of  Motion  Pictures  in  the 
Progressive  march  of  American  business. 


Instruct  your  Secretary 
to  send  for  it  today. 


Rothacker  Film  Mfg.  Company 

W atterson  R.  Rothacker,  President 
1339-51  Diversey  Parkway, 
CHICAGO,  U.  S.  A. 


Il 


Chicago 


rr  r  rf  f  f r  I 


Los  Angeles 


Mo 


JANUARY  20,  1923 


The  Big  Reason: 

In  1922  trie  trade  purchased  advertising 
with  the  sole  idea  of  obtaining  the  greatest 
results  at  the  smallest  cost.  And  that's  the 
big  reason  why  Motion  Picture  News  carried 

736  more  pages  of  paid  advertising 
than   Mo  vmg  Picture  World. 

1020  more  pages  of  paid  advertising 
th  an  Exhibitor  s  Herald. 

1275  more  pages  th  an  Exhibitors 
Trade  Review. 

The  News  Covers  the  Field 


VOL.  XXVII    No.  3 

Los  Angeles 


Entered  at  Second  Cla*»  Matter,  October  IS,  1913,  at  the  Post  Office  at  .Vnr  York,  N.  7., 
under  the  Act  of  March  S,  1S79 


Published  Weekly — $3.00  a  year 

72Q  Seventh  Avenue,  New  York 


PRICE,  20  CENTS 

Chicago 


jt  jfcappy  7/feciium 


HAT'S  too  hard;  I  don't  like  it,"  said  a 
big  producer  on  seeing  a  sample  print  at 
THE  STANDARD  FILM  LABORA- 
TORIES. "That's  too  soft;  I  don't  like 
that  either.  Can't  you  strike  a  happy  medium?" 
he  asked,  upon  seeing  a  print  of  another  pro- 
duction. "If  we  were  doing  your  laboratory 
work  we  could  give  you  a  happy  medium  or  even 
something  more  extreme;  any  kind  of  a  print 
you  wanted,"  we  answered. 


ljg||jt*]HIS  producer  unknowingly  had  brought 
Sm'SQ  up  one  of  the  chief  factors  in  the  supe- 
iSHl  riority  Qf  STANDARD  FILM  LABORA- 
TORIES camera-to-screen  service.  Many 
directors  depend  upon  the  laboratory  to  help 
create  the  atmosphere  of  their  story.  Tastes 
differ.  Some  like  a  "soft"  print.  Others  prefer 
scenes  that  are  sharp  and  clear.  We  give  them 
what  they  want.  Our  service  adds  to,  rather 
than  detracting  from  the  artistic  effect  for 
which  all  producers  are  striving. 


January  20,  1923  239 

FACTS- 

About 

"The  Covered  Wagon" 

3,000  actors  spent  three  months  on  location,  eighty 
_     miles  from  a  railroad. 

Nine  states  were  searched  for  locations. 
1,000  Indians  were  brought  from  reservations  hun- 
dreds of  miles  away,  with  their  horses,  tepees,  and  com- 
plete equipment. 

Eight  truckloads  of  supplies  a  day  had  to  be  taken 
over  the  rough  desert  roads. 

Three  hundred  wagons  were  built.  40,000  square  feet 
of  canvas  used  to  cover  them. 
100  oxen  broken  to  the  yoke. 
3,000  costumes  of  the  period  made. 
Water  backed  up  three  miles  for  river  scene;  dam 
broke  and  flooded  camp,  tearing  down  tents. 

500  horses  brought  from  Oregon  for  buffalo  hunt 
scenes,  which  required  particularly  strong  animals.  500 
ordinary  horses  also  used. 

500  buffaloes  used  in  the  hunt;  the  only  large  herd  in 
existence. 

Nine  square  miles  of  territory  burned  up  for  prairie 
fire  scene. 

Seventy  trees  felled  and  transported  eighty  miles  for 
building  of  ferries. 

Sixty  wagons  hauled  material  daily  for  six  weeks  to 
build  replica  of  Fort  Bridger. 

Mile-wide  river  forded  by  300  wagons ;  men  and  ani- 
mals had  to  swim ;  this  was  really  dangerous,  as  bottom 
was  quicksand. 

Every  department  of  studio  represented  on  location: 
wardrobe,  property,  scenario,  publicity,  film  laboratory, 
construction,  bookkeeping,  auditing,  stenographic  and 
doctor's  office. 

Electric  light  plant  built  and  light  supplied  to  all 
tents. 

Complete  commissary  department  employing  several 
hundred  fed  the  crowds.  Mess  tent  held  1,000  at  a  time. 

These  facts  give  you  some  idea  of  the 

BIGNESS  of  "The  COVERED  WAGON" 

A  James  Cruze  Production 
Adapted  by  Jack  Cunningham  from  the  novel  by  Emerson  Hough 

CC  paramount  Q>icture 


About 


the 


240 


Motion  Picture  News 


Twenty 
million 

people 

will  read  this 
announce 
ment!  ^ 


And  They'll  Look  for  the  Theatre 
That  Shows  the  Super  Thirty-nine! 

THIS  double-page  announcement  runs  in  the 
SATURDAY  EVENING  POST,  January 
27th,  in  TWO  COLORS,  and  in  all  the  national 
lan  magazines. 

It  will  be  seen  and  read  by  almost  everybody  who 
goes  to  motion  pictures. 

It  tells  the  readers  what  they  may  look  forward 
to  for  the  new  season.  It  starts  them  looking  for 
the  theatres  that  show  "  The  Super  39." 

Here  is  advertising  worth  thousands  of  dollars — 
without  cost  to  the  exhibitor.  All  you  have  to  do 
is  tell  them  that  you're  showing  these  pictures. 

(paramount  (pictures 


■J  FAMOUS  PlAVt.RS  LV.K1  COWO«ATK>K  * 


January  20,  1923 

Adolph  Zukor  presents 


241 


Aq  nes  Aures 

in  ™ 


This  advertisement  is  made  from  the  4-column  cut  that  you  can  get  at  your  exchange. 


d  (paramount  (picture 


•^flfcf.  FAMOUS  PLWERS  L\>KV  CORPORATION  ;t 

  ««OU"  2U«0«  »~— ■   C| 


Motion  Picture  News — December  23rd 
Reviewed  by  Charles  Larkin 
"  THE  THIRD  ALARM  " 
(Film  Booking  Offices) 

"  The  Third  Alarm,"  a  picture  which  undoubtedly 
will  go  down  in  film  history  as  containing  the  greatest 
fire  scenes  ever  staged  for  the  camera — The  climax  of 
this  picture  should  pull  every  mothers'  son  and  daughter 
too,  right  out  of  their  seats— —It  is  the  most  exciting  end- 
ing to  a  picture  that  we  have  seen  in  many,  many  moons 
— There  is  an  apartment  burned  to  the  ground  right 
before  your  eyes — Motor  driven  apparatus  flying  wild 
through  the  street — Firemen  fight  against  terrible  odds 
— brilliant  and  daring  rescue — walls  of  building 
crumble — Thrilling  dash  of  fireman  on  the  back  of  a 
horse  through  the  huge  blazing  arch-way — all  very 
colorful,  true  to  life — material  which  contains  the  stuff 
with  which  box-office  records  are  cracked — "  The 
Third  Alarm  "  has  wonderful  exploitation  possibilities. 

New  York  Evening  Journal 
u  The  Third  Alarm  "  lifts  you  right  out  of  your  seat 
— you  have  an  almost  irresistible  impulse  to  cheer — 
brilliant  example  of  how  surpassingly  fine  screen  melo- 
drama can  be  made — See  this  picture — The  finished 
quality  of  Mr.  Lewis's  acting  does  much  to  make  the 
picture  successful — In  its  freedom  from  tearful  closeups 
it  plays  honestly  with  the  audience,  depending  upon  art, 
and  not  hukum  for  its  effect — One  of  the  biggest  pic- 
tures Broadway  has  seen  in  many  years. 

New  York  American 
P.  A.  Powers  presented  "  The  Third  Alarm  "  at  the 
Astor  Theatre,  January  8th,  whose  thrills  equals,  if  it 
doesn't  exceed  anything  Broadway  has  ever  seen  in  its 
history — it  has  a  reality  that  cannot  fail  to  quicken  the 
pulse  of  even  the  most  blase  motion  picture  fan — 
Emory  Johnson  has  directed  the  picture  splendidly. 


AT  ITS  WORLD'S  PREMIERE 

READ  WHAT 


Keep  Your 
Eye  On 

F.  B.  0. 


We  told  You  So" 


The  Biggest  Tip 


Am usemen  ts — Decern  ber  23 rd 
'THE  THIRD  ALARM  " 
(F.B.O.) 

Entertainment  value  Excellent 

Appeal  Everywhere 

Thrills,  heart  interest,  practically  universal  appeal, 
and  tremendous  exploitation  possibilities.  If  these  fac- 
tors make  a  successful  picture,  then  "  The  Third 
Alarm  "  is.  It's  melodrama  with  a  wallop. — Punches 
come  so  fast  and  forcefully  that  for  audience  appeal 
makes  patrons  come  back  for  more — The  picture  is 
well  nigh  in  a  class  by  itself — It  should  be  one  of  the 
biggest  clean-ups  of  the  year — The  picture  has  a  smash- 
ing climax,  spectacular  effects — No  situations  or  human 
touches  have  been  overlooked  in  giving  the  picture 
powerful  appeal — This,  coupled  with  the  wealth  of  ex- 
ploitation material  offered,  make  the  picture  a  winner 
of  the  kind  showmen  have  been  waiting  for. — Show 
this  picture  to  your  local  fire  department,  and  take  ad- 
vantage of  the  many  exploitation  helps  furnished,  and 
you  will  have  little  difficulty  in  mopping  up  with  this 
picture. 

Exhibitors  Herald— January  6th 
Special  Cast  in 
"  THE  THIRD  ALARM  " 
(Film  Booking  Offices) 

Here  is  a  splendid  audience  picture — plenty  of  thrills, 
with  a  fire  climax  as  thrilling  and  realistic  as  anything 
ever  done  for  the  screen — A  box-office  attraction — The 
picture  allows  of  unusual  exploitation — rightly  handled 
should  be  an  over- whelming  mop-up  for  all  exhibitors 
— Don't  let  this  one  get  away  from  you. 

FILM  BOOKING 

723   7th  AVENUE 

You  Ever  Had  in  Your  Life 


AT  THE  ASTOR  THEATRE 

THEY  SAY: 


New  York  American — January  10th 
The  title  of  the  picture  as  well  as  the  preliminary  un- 
reeling of  the  plot  has  prepared  every  one  who  enters 
the  Astor  to  expect  some  thrilling  fire  scenes  as  a  climax 
to  the  evening,  and  this  expectation  is  more  than 
fulfilled — "  The  Third  Alarm  "  for  sheer  thrills  prob- 
ably surpasses  anything  that  Broadway  has  seen  since 
the  ride  of  the  Klansmen  in  "  The  Birth  of  a  Nation." 
— Emory  Johnson  has  handled  the  direction  splendidly 
throughout. 

New  York  Globe — January  10th 

11  The  Third  Alarm  "  now  running  at  the  Astor 
Theatre  stages  a  fire  that  should  win  the  respect  of  even 
the  most  indifferent.  This  comes  as  the  grand  finale 
and  rages  for  fifteen  minutes — stirring  conclusion — full 
of  action — a  tribute  to  our  Fire  Department. 

Exhibitors  Trade  Review 

"  The  Third  Alarm  "  has  whirling  action  and  stark 
realism — It  registers  as  a  unique  attraction  destined  to 
win  wide-spread  popularity — That  the  photography  is 
immense  goes  without  saying — The  picture  fairly  throbs 
with  spectacular  views — The  person  who  does  not  re- 
spond to  the  thrills  of  "  The  Third  Alarm  "  with  real- 
life  sensations  must  be  a  hopelessly  "  hard  shelled  " 
proposition — The  feature  ought  to  prove  a  big  money 
maker — It  possesses  all  the  kinds  of  stuff  which  "  gets 
across  "  to  the  masses  and  is  a  credit  to  all  concerned  in 
its  production  and  presentation. 


New  York  Evening[World 
"  THE  THIRD  ALARM  " 
By  special  reviewer 

Go  see  "  The  Third  Alarm  "  and  you  will  both  laugh 
and  weep — it  is  truly  a  thriller  replete  with  heart- 
throbs and  excitement. 


New  York  Evening  Mail 
Those  who  like  heart  throbs  will  get  them  to  their 
heart's  content  at  the  Astor  Theatre  when  they  see 
"  The  Third  Alarm." 

New  York  Tribune 
All  of  the  people  went  out  at  the  end  of  the  show 
with  tears  on  their  cheeks  and  gladness  in  their  hearts. 

Moving  Picture  World 
Will  appeal  to  all  who  love  the  big  thrilling  scenes, 

backed  by  a  wealth  of  sentiment. 

Big  appeal  lies  in  the  human  interest  that  surrounds 

the  fire  department  as  well  as  big  spectacular  fire  scenes. 

New  York  Times — January  10th 
Pathos — Comedy — Virtue — and  thrills. 

Illustrated  News — January  11th 
Fire  bugs  will  answer  the  call  of  "  The  Third  Alarm." 
If  you  are  one  of  those  who  will  rush  away  from  a  meal 
to  see  the  fire  engines  go  by  (and  we  are)  you  will 
probably  wish  to  drop  in  at  the  Astor  and  see  14  The 
Third  Alarm  " — distinctly  worth  while — fire  scenes  are 
beautifully  colored  and  thoroughly  thrilling — it  is  all 
quite  realistic — we  see  an  apartment  house  swept  by 
flames — fire  apparatus  dashing  to  the  place  at  night — 
firemen  trapped — fighting  desperately — burning  hose 
— crumbling  walls — when  it  was  all  over  we  felt  like 
calling  up  our  house  to  make  sure  it  was  still  there — 
smashing  three  alarm  fire. 


1  OFFICES  of  America  "WetoidYoaSo" 

EXCHANGES  EVERYWHERE 

Wire  for  "THE  THIRD  ALARM"  Today 


Keep  Your 
Eye  On 

F.  B.  0. 


244 


Motion  Picture  News 


New  York  Critics  Praist 

Dorothy  Farnum's  Modern  Screen  Version  of  Eugene  Sue's  "Mysteries  of  Paris' ' 
Directed  by  Kenneth  Webb.         Produced  by  Whitman  Bennett 


"  The  most  thrilling  phases  of  old  French 
criminal  life  are  graphically  depicted  in 
'  Secrets  of  Paris,'  an  absorbing  version  of 
Eugene  Sue's  masterpiece.  Those  who 
crave  excitement  and  hair-raising  adventure 
will  find  it." — Grena  Bennett,  N.  Y. 
American. 

"  As  Sue's  story  is  presented  on  the  screen 
it  is  a  rousing  melodrama.  It  is  in  truth  an 
all-star  cast,  all  the  parts  were  sanely 
played." — Harriette  Underhill,  the  N.  Y 
Tribune. 

"  The  exciting  scenes  hold  the  attention, 
they  are  intensified  by  a  number  of  stirring 
impersonations." — James  Spearing,  N.  Y. 
Times. 

"  All  the  care  that  would  go  into  the  mak- 
ing of  an  '  Oliver  Twist '  has  been  used  and 
the  acting  is  splendid.  It  is  an  unusually 
exciting  melodrama." — N.  Y.  Evening  Sun. 


11  All  the  thrills  that  go  to  make  up  life 
in  the  Paris  underworld  are  unreeled  in  the 
story.  Shared  honors  with  Johnny  Hines 
in  '  Battling  Torchy '  on  a  splendid 
program." — A7.  Y.  Evening  Telegram. 

"  A  thoroughly  entertaining  picture. 
Sue's  book  is  filled  with  the  sort  of  material 
precisely  suited  to  the  screen.  Good  direc- 
tion is  coupled  with  an  unusually  capable 
cast."— Ben  F.  Hoizman,  N.  Y.  Evening 
Mail. 

"  It  has  everything  necessary  to  tickle  the 
spine  and  move  to  tears.  The  acting  was 
uniformly  excellent." — E.  V.  Durling. 
N.  Y.  Evening  Globe. 

"  Acted  with  such  perfectly  fine  charac- 
terization that  vou  are  likely  to  experience 
the  shiver-a-minute  the  producers  in- 
tended."— Ouinn  Martin,  N.  Y.  Morning 
World. 

"  The  story  itself  moves  crisply.  A  cast 
of  excellent  actors." — Gertrude  Chase,  The 
Morning  Telegraph. 


On  Sunday,  January  7th,  Did  Biggest  Business  in  Months  at  B.  £ 
Murray's  Personal  Appearance  and  the  World  Premiere  o 


MASTODON  FILMS  Inc.,  C.  C.  Burr,  Pres. 
133-135-137  W.  44th  Street  New  York 


January  20,  1923 


245 


"SECRETS  of  PARIS" 


ana  ROBERT  LYNCH  Wires: 


Form  1204 


CLASS  OF  SERVICE 


Day  Letter 


NitM  Message 


SYM80L 


Nigh:  Letter 


N  L 


It  none  of  these  three  symbols 
appears  after  the  check  (number  of 
worth)  this  is  a  telegram.  Other- 
wise its  character  is  indicated  by  the 
symbol  appearing  after  the  check. 


WESTERN  UNION 


AM 


NEWCOMB  CARLTON.  PRESIDENT 


GEORGE  W.  E.  ATKINS.  FIRST  yiCE-PRESI  DENT 


CLASS  OF  SERVICE 


Tetetrtm 


Day  Letter 


Night  Message 


S  M  Letter 


Nite 


N  L 


If  none  of  these  three  symbols 
appears  after  the  check  (number  of 
words  this  is  a  telegram.  Other- 
wise its  character  3  indicated  by  the 
symbol  appearing  after  the  check. 


RECEIVED  AT  54  WEST  45TH  STREET,  NEW  YORK  AL0^S 


D189N    XSJ  28. 

Z  PHILADELPHIA  PENN  514  P     JAN  '8  1923. 


B      C  C  BURR 

AFFILIATED  DISTR  CORPN    133-135  WEST  44  3T  NEW  YORK  NY 

SECRETS  PARIS  OPENED  VICTORIA  MIDNIGHT  SHCW  NEW  YEARS  EVE  TO  THE 
BIGGEST  BUSINESS  OF  THE  SEASON    STOOD  THEM  OUT  ALL  WEEK    POSTIVELY  WILL 
PROVE  BIGGEST  INDEPENDENT  PICTURE  I  HAVE  BOUGHT  CONGRATULATIONS. 

ROBERT  LYNCH 

549  PH. 


SMoss'  Cameo  Theatre,  New  York,  Coming  Within  $165  of  Mae 
a  "Peacock  Alley",  Opening  the  House  Exactly  One  Year  Ago. 


MASTODON  FILMS  Inc.,  C.  C.  Burr,  Pres. 
133-135-137  W.  44th  Street  New  York 


E.PIffl,LlI>f  OPPENHEIM 
A.S.MHUTCH1N50N  . 
E.TEMPLE  TOUR5TWL  ^ 


ONCE  ABOARD  THE  LUGGER! 
CITY  21  BEAUTIFUL  riOHSEN^ 

REPUTATION* 

2C 


flDY 


WANT  SALES 
MANAGER 


of  proven  ability  in 
each  territory. 

One  who  is  finan- 
cially responsible  can 
secure  a  liberal  prop- 
osition that  will  en- 
able him  to  make  a 
"  Killing  "during 
1923. 


AN  ENTRANCING  ROMANCE 
FULL  of  ACTION  *nD 
HEART  INTEREST 


vlOTK^  ROCKS' 

•A MYSTEJRY  DRAM/K 
ATH] 


avxwi^L  PRODUCTIONS 

ROBERTA.  RRrfCKgTT  ts&#5JUdnj<sztRS> 


7* 


e  Preferred 


Distributed  by 

AL-LICHTMAN 

C  OR.POR-ATI  O  N 

1650BROADWAV(  V^)NEW  YORK  CITY 


Rich  Men's  Wives 


Shad 


ows 


^  ^         ^  ^ 


Thorns  and  Orange 
Blossoms 


The  Hero 


^        ^  ^  ^ 


<5>  <i>        <i/       ^  <5y 


Poor  Men's  Wives  - 
Are  You  A  Failure  ? 
The  Girl  Who  Came 


Baclc 


^  ^         ^  -5?         <S&  <i  -Q, 


April  Showers 


^  ^> 


95SSW 


A  PROFITABLE 
CONNECTION 


'"I"*  HE  TEST  of  a  producing  and  distribut- 
ing organization  is  its  ability  to  supply 
good  consistent  motion  pictures  continu- 
ously. 

There  is  nothing  more  important  to  the 
exhibitor  than  a  permanent  source  of  supply 
of  good  motion  pictures. 

It  is  no  less  important  for  the  producer 
to  have  a  permanent  outlet  in  every  town 
and  neighborhood  in  the  country. 

When  Ben  Schulberg,  Jack  Bachmann 
and  myself  organized  this  business,  we  de- 
termined to  build  an  organization  that  would 
soon  be  recognized  for  its  Quality  and  De- 
pendability. 

Our  producing  organization  consists  of 
a  staff  of  picture  creators,  whose  sincerity 
of  purpose,  loyalty,  ability  and  efficiency  will 
assure  exhibitors  a  steady  How  of  profitable 
motion  pictures. 


There  is  no  guess  work  or  waste  in  our 
Studios.  We  try  to  make  every  dollar  look 
like  two  on  the  screen. 

In  distribution,  we  have  allied  ourselves 
with  the  foremost  independent  exchanges 
in  the  United  States.  They  know  your  prob- 
lems and  are  in  business  to  serve  you. 

We  offer  our  first  eight  now.  Seven  of 
them  are  finished.  They  are  all  good — some 
are  great!  Each  is  sold  at  a  price  proportion- 
ate to  its  value. 

We  are  doing  big  things,  and  will  do 
bigger  things,  with  the  exhibitors'  support. 

Exhibitors  know  we  stand  squarely  in 
back  of  every  contract.    They  will  always 


B.  P.  SCHULBERG 


Al  Lichtman  Corporation 


PICTURIZATION  of  the  famous  stage 
play  as  presented  at  the  Belmont  Theatre, 
New  York,  by  Sam  H.  Harris.  Declared  by 
critics  the  best  written  play  of  1921. 

An  exposition  of  heroism  of  two  kinds;  one 
that  thrives  on  the  blare  of  trumpets  and 
the  plaudits  of  the  mob  and  the  other  that 
is  marked  by  deeds  of  valor  for  home  and 
family. 


A  slice  of  humanness  depicting  the  lives  of  real  Americans! 


It's  a  Preferred  Picture 


Al  Lichtman  Corporation 


% 


l1 


"W'OU  never  suspected  Tom  Forman 
**■  to  be  a  great  master  of  comedy. 
Gales  of  laughter  will  sweep  through 
your  theatre  like  a  tornado,  when  you 
show  "Are  You  A  Failure?"  You  will 
want  to  embrace  winsome,  demure,  en- 
trancing Madge  Bellamy  and  help  Lloyd 
Hughes  win  her! 

And  what  a  title  for  exploitation! 


B.  P.  Schulberg 
presents 

A 

G  ASNIER 
PRODUCTION 


Portrayed  by 

Barbara  La  Marr  Betty  Francisco 
David  Butler  Richard  Tucker 

Zasu  Pitts  and  The  Heavenly  Twins 


/COMBINES  the  heart  pull  of  "Humoresque,"  the  subtle,  but 
uproarious  comedy  of  a  Sidney  Drew,  the  gorgeousness  of  "Rich 
Men's  Wives,"  and  the  indefinable,  directorial  touch  of  Gasnier 

Our 


Lavishly  Produced 


Al  Lichtman  Corporation 


B.  P.  Schulberg  presents 


TUORNSand 
ORANGE- 
BLOSSOMS 


Adapted  from  the  novel  and  stage  play  by 
BERTHA  M.  CLAY 

A  GASNIER  PRODUCTION 


Featuring 
a  typical  Preferred  cast 

Estelle  Taylor 
Kenneth  Harlan 
Edith  Roberts 
Evelyn  Selbie 
Carl  Stockdale 
John  Cossar 
Arthur  Hull 


FOR  thirty  years  "Thorns  and  Orange 
Blossoms"  has  been  known  and  read  by 
the  American  people.  Millions  of  copies  of 
the  novel  have  been  sold.  In  play  form,  it  is 
part  of  every  stock  company's  repertoire. 
Familiar  alike  to  grandmother,  mother  and 
daughter.  Produced  in  motion  pictures  with 
a  pictorial  sweep  that  is  startling! 


It's  a  Preferred  Picture 


B.  P.  Schulberg  presents 


A GASNIER 

PRODUCTION 

with  one  of  the  greatest 
casts  ever  assembled 

Claire  Windsor 
House  Peters 
Gaston  Glass 
Rosemary  Theby 
Myrtle  Stedman 
Charles  Clary 
Carol  Holloway 
Baby  Richard  Headrick 
Mildred  June 
Martha  Mattox 


TX7HAT  a  record !  One 
*  *  of  the  outstanding 
money-makers  for  exhibi- 
tors all  over  the  world!  In 
big  towns,  small  towns — 
everywhere  "Rich  Men's 
Wives"  packs  them  in ! 


Al  Lichtman  Corporation 


A  Tom  Forman  Production 

Presented  by  B.  P.  Schulberg 


featuring 
Lon  Chaney 

Marguerite  De  La  Motte 
Harrison  Ford 
John  Sainpolis 
Buddy  Messenger 
Walter  Long 
Priscilla  Bonner 
Frances  Raymond 

ACCLAIMED  the  best  pic- 
ture  of  the  year  by 
America's  leading  critics!  A 
picture  you  will  never  forget! 
Chaney 's  performance  is  a 
milestone  in  the  advancement 
of  the  photoplay  art.  Playing 
to  smashing  business  every- 
where. 


B.  P.  Schulberg  presents 


Al  Lichtman  Corporation 


It's  a  Preferred  Picture 


PROOF 

box-office  tells  the  story 


"  'Shadows'  broke  all  records  for  at- 
tendance since  the  house  was  built." 

Melba  Theatre, 
Dallas,Texas. 

"  'Shadows'  did  a  turn-away  business 
almost  every  night  with  matinees  cor- 
respondingly large." 

Victoria  Theatre, 
Philadelphia,  Pa. 


"Have  made  special  trip  your  studios 
to  preview  'Hero,'  'Are  You  A  Failure,' 
'Poor  Men's  Wives,'  and  'Girl  Who  Came 
Back.'  Immediately  booked  all  four. 
Ben  Schulberg's  indefatigable  work  at 
studio  presages  Lloyd's  insurance  for  fu- 
ture productions.  Congratulations." 

Eugene  H.  Roth, 

Granada,  California  and 
Imperial  Theatres, 

San  Francisco,  Cal. 


"  'Shadows'  did  the  best  business  in  six 
months." 

Strand  Theatre, 
Newark,  N.  J. 


'The  Hero'  is  a  knockout." 

J.  L.  Friedman, 

Chicago,  111. 


"  'Shadows,'  Chaney's  masterpiece.  The 
only  theatre  in  Cleveland  that  did  S. 
R.  O." 

Read's  Hippodrome, 

Cleveland,  Ohio. 

(4,400  seats) 


"  'Rich  Men's  Wives'  pleased  all  the 
women. — Will  stand  raised  admission 
prices." 

C.  F.  Buckley, 
Princess  Theatre, 
Superior,  Wis. 


"  'Rich  Men's  Wives'  crowded  the 
theatre  to  capacity  every  night." 

Lafayette  Square  Theatre, 

Buffalo,  N.  Y. 

"  'Rich  Men's  Wives.'  Is  a  wonderful 
production^and  a  beautiful  picture  in  every 
respect.  A  great  audience  picture;  will 
please  all  who  see  it." 

George  J.  Ehlers, 
Grand  Theatre, 
Worthington,  Minn. 


"  'Thorns  and  Orange  Blossoms'  in- 
creased box-office  receipts  daily.  Let's 
have  more  like  this." 

Silverman's  Strand, 

Altoona,  Pa. 


"  'Rich  Men's  Wives'  packed  the  house 
from  beginning  to  end.  The  best  busi- 
ness getter  in  weeks." 

Leland  Theatre, 
Albany,  N.  Y. 


The  Next 


erred 


Distributed  by 

AL-LICHTMAN 

CORPO  RATI  O  N 

o 


1650 BROADWAY  I 


[NEW  YORK  CITY 


Mothers  -in -L  aw 


•<5>     ^  /Qf 


TtieD  roken 
The  Parasite 


My  Ladyk  Lips .  . 

The  Aristocrat .  . 
The  Satin  Ionian 


Frivolity 


•Sy       <y        -<v  <S>> 


A  Mansion  Of 
Aching  Hearts 


AL  LICHTMAN 

EXCHANGES 


Boston,  Mass  37  Piedmont  Street 

New  Haven,  Conn  134  Meadow  Street 

Portland,  Maine  85  Market  Street 

Buffalo,  New  York  265  Franklin  Street 

Albany,  New  York  676  Broadway 

Chicago,  111  810  South  Wabash  Avenue 

Milwaukee,  Wise  406  Toy  Building 

Indianapolis,  Ind  144  W.  Vermont  Street 

Cleveland,  Ohio  217  Sloan  Building 

Detroit,  Mich  Elizabeth  and  John 

Cincinnati,  Ohio  Broadway  and  Pioneer 

Pittsburgh,  Pa  1018  Forbes  Avenue 

Denver,  Colorado  2104  Broadway 

Salt  Lake  City,  Utah  147  Regent  Street 

Des  Moines,  la  303  Second  Street 

Kansas  City,  Mo  1712  Wyandote  Street 

Omaha,  Nebr  2036  Farnam  Street 

Minneapolis,  Minn  409  Loeb  Arcade  Bldg. 

New  Jersey  729  Seventh  Avenue,  New  York  City 

New  York  729  Seventh  Avenue,  New  York  City 

Philadelphia,  Pa   1329  Vine  Street 

San  Francisco,  Cal  209  Golden  Gate  Avenue 

Los  Angeles,  Cal  915  So.  Olive  Street 

St.  Louis,  Mo  3319  Locust  Street 

Seattle,  Washington  308  Virginia  Street 

Atlanta,  Ga  106  Walton  Street 

Dallas,  Texas  308  South  Harwood  Street 

New  Orleans,  La  1401  Tulane  Avenue 

Washington,  D.  C  916  "G"  Street,  N.  W. 

DOMINION  OF  CANADA 
Famous  Players  Film  Service,  Limited 

Toronto    21  Dundas  Street,  East 

Montreal  Albee  Bldg.,  12  Mayor  Street 

St.  John  87  Union  Street 

Winnipeg  Robinson  Block,  Rupert  Street 

Calgary  405  Eighth  Avenue 

Vancouver  Orpheum  Bldg. 

UNITED  KINGDOM  OF  GREAT  BRITAIN 
Walturdaw  Company,  Ltd.,  46  Gerrard  Street,  London,  W.  I. 


EUhing  by  George  J '.  Plowman 


The  Towers  of  Notre  Dame. 


Now  under  construction  at  Universal  City  for  the 
stupendous  Universal  Super'Jewel  production  of  Victor 
Hugo's  masterpiece,  "The  Hunchback  of  Notre  Dame," 
to  be  presented  by  Carl  Laemmle. 


264 


Motion  Picture  News 


S  did  not  write  a 
word  of  this 


f 


II  7"HEN  a  photoplay  can  run  to  eight 
*  *  reels  without  a  break  in  interest,  it 
is  a  great  picture.  And  "  The  Flirt " 
deserves  to  take  its  place  with  the  best 
photoplays  produced  in  1922. 


A  DAPTED  to  the  screen,  "  The  Flirt  " 
retains   its  values — its   charm — its 
human  appeal,   and  all  of  its  lifelike 
incidents. 


UTTHE  FLIRT "  on  the  screen  is  as 
good  as  the  story.    It  is,  without 
doubt,  one  of  the  best  program  offerings 
ever  put  out. 


the 


I N  this  carefully   wrought  picture  of 
American  life  there  is  much  food  for 
thought  and  one  of  the  most  comprehen- 
sive character  studies  the  screen  has  given. 

•THERE  is  an  abundance  of 
heart  throbs  and  real  humor 
in  this  Universal  Jewel  produc- 
tion. Under  the  expert  direction 
of  Hobart  Henley,  it  is  one  of 


the  most  intensely  human  stories  ever 
presented  on  the  screen. 

I/"  EEPING  interest  at  a  white  heat,  as 
skillful  direction  as  was  ever  given  a 
screen  production  is  manifested  here.  All 
through  it  one  is  making  tears  of  laughter 
or  wiping  eyes  wet  with  deeper  emotion. 

¥  T  must  be  said  for  "  The  Flirt  "  that  it 
has  everything  in  it  that  a  movie  ought 
to  have,  and  that's  a  strong  statement 
coming  in  these  days  of  thrills. 

VOU'LL  like  "  The  Flirt  "  because  it  is 
human. 


IN  case  we  do  not  manage  to  convey  to 
you  how  good  it  is,  we  suggest  you  go 
to  see  it  on  our  say  so. 


T^HE  Universal  company  has  been  pro- 
ducing  pictures   for   more   than  a 
decade,  but  "  The  Flirt  "  is  the  best  it  has 
ever  made. 


263 


ihis  iQas 

j  Written  by 
^  the  most  ex- 
pensive critical 
talent  in 

the 

count  r 


Here  are  the  names  of 
the  critics  and  the 
papers  in  which  these 
reviews     appeared : — 


Mae  Tinee 
Gertrude  Chase 
Don  Allen  . 
Laurence  Reid 
Edwin  B.  Rivers 
P.  W.Gallico 
Polly  Parsons 
Observer 


BOOTH 

TAR  KING 


.    Chicago  Tribune 
N.  Y.  Morn.  Telegraph 
.   N.  Y.  Eve.  World 
Motion  Picture  News 
Seattle  Union  Record 
.    N.  Y.  Daily  News 
Milwaukee  Eve.  Sentinel 
Chicago  Herald  and  Examiner 
.    .     N.Y.  Globe 
Moving  Picture  World 


S  masterpiece 


A     MO  BART     HENLEY  PRODUCTION 


266 


Motion  Picture  News 


Here  are  the  Pictures  the  whol 


Peg  <?  the  Movies     t±  Sweetie t  K\6  Reporte 


Here  Baby  Peggy 

imitates 

Lloyd, 

Chaplin  and  other  screen 

favor- 

ites.     A  scream 

from    start  to 

finish. 

Sweet  —  cute  —  adorable  —  that's 
Sweetie.  But  she  has  a  bit  of  the 
divil  in  'er — and  when  that  gets 
loose — well,  prepare  for  a  whirl- 
wind of  laughter. 


Baby  Peggy  puts  over  a  live  wire 
news  scoop  and  wins  a  fortune  and 
a  gale  of  laughter. 


I 


Released) 

PrintsMxw  at  youh 


January  20,  1923 


untry  has  been  waitin 


Carmen  Jr.* 


t  flip  of  the  head,  a  drooping  of 
m  eyes — and  Peggy  captures  your 
Art  in  her  rib-tickling  burlesque 
I  a  Spanish  fandango  dancer. 


Taking  Orders 


Her  dad  was  a  dentist — business 
poor.  So  Peggy  solves  the  prob- 
lem— opens  a  restaurant — the  food 
sends  folks  scurrying  to  Dad's 
dental  parlor.  Clean — clever — 
cute. 


Tips 


As  bright  and  smart  a  bellhop  as 
ever  took  a  tip.  Here  Peggy  at 
her  sweetest  takes  and  hands  them 


out — tips, 


of  course!     A  scream 


sensation  all  the  way. 


1! 


one  a  month 

Universal  Exchange 


Motion  Picture  N  e  zv  \ 


J  a  n  .7    r  y   -  0  ,   l  9  -  S 


269 


A  Problem  That  Con- 


fronts 


It  Is  One  Thing  To  Get  A 
Good  Box-Office  Attraction 
— It  Is  Another  Thing  To 
Sell  It  To  Your  Public! 

WESLEY  BARRY 


owman 


in 


Heroes  of  the  Street 

is  backed  up  with  a  line  of 
advertising  accessories  and 
exploitation  novelties  that 
can't  fail  to  impress  the 
public  mind  with  the  real 
bigness  of  the  production 
itself. 


Left  and  Below:  Unique 
attract  ire  co-operative 
cut-outs  in  four  striking 
colors,  easel  on  back, 
size  10  :  x  15  Suitable 
for  use  as  counter  stands 
or  in  window. 


WARNER 

BROS.  v 


Beautifully  Colored 
Sticker. 


THE  FOUR  BKdEfl  I 
THRIIlf  EVER  J 


HOW  MANY 


Stcry  by  Richard 
Matthew  Hallet 


D,i^B£T<!.D  FILM  BOOKING  OFFICES  OF  AMERICA,  Inc. 

Main  Offices— F.  B.  0.  Building— 723  7th  Ave.,  N.  Y.  C— Exchanges  Everywhere 


A  PICTURE  THAT 
WILL  LIVE  FOREVER 


THE"  TOAST 


;ment 

With  a  Cast  of 
Notable  Artists 

Based  on  the 
Famous  Broadway 
Stage  Play 

communicate  vlith 

ARSSON  INC. 

tone  Vanderbilt  8056 

THE  MAN   WHO  LOST 


INDEPENDENT  PICTURES  CORPORATION  Distributors^^ 
JESSE  J.  GOLDBURG.  President 
1540  BROADWAY 
NEW  YORK  CITY.  TELEPHONE  BRYANT  5995 


PATHOS-HEART  INTEREST- INTRIGUE 

'AND  A  FOREST  FIRE  THAT  WILL  ASTOUND 
THE  MOVING  PICTURE  PUBLIC 
A  PRODUCTION  REPLETE  WITH 
EVERY  ELEMENT  OF  A 
BOX  OFFICE  SPECIAL. 

THE  FIRST  OF  A  SERIES 
OF  TEN  PREMIUM  FEATURES 
TO  BE  RELEASED  THROUGH 
#^>^  STATE  RIGHT  EXCHANGES 

DURING  1925 


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THE  GREATEST  RELEASE 
OF  THE  YEAR 

CALEB  DEMING,  a  sturdy  blacksmith  in  the  little  vil- 
lage of  Alden,  wanted  a  boy  who  would  be  straight  and 
strong  and  a  man  among  men. 

His  son,  Amos,  however,  was  born  a  cripple,  paralyzed  in 
his  right  arm.  Deming's  disappointment  was  so  great  that  he 
became  very  much  embittered  against  his  son.  Amos,  however, 
was  endowed  with  a  keen  spiritual  insight  and  a  capacity  for 
love  which  he  exercised  on  all  about  him,  particularly  the  chil- 
dren of  the  town,  for  whom  he  made  toys. 

Emily  Preston,  the  girl  next  door,  had  been  ostracized  by 
the  villagers  for  the  sins  of  her  brother.  The  gossips  made  life 
unbearable  for  Emily,  and  after  a  fight  with  one  of  the  village 
gossips  she  planned  to  leave  town.  Amos  sought  to  befriend  her 
and  was  repulsed  several  times.  Amos's  great  spirituality,  Ihow- 
ever,  and  the"  unselfish  force  of  his  love  finally  ..caused  a  change 
of  heart,  and  she  decided  to  remain.  Amos's  father  learned  of 
his  son's  friendship  for  Emily  and  disowned  him. 

In  the  meantime,  Preston  endeavored  to  obtain  justice  at 
the  hands  of  Dodd,  his  former  partner,  the  owner  of  a  huge 
lumber  camp.  Dodd  instructed  Krieg,  a  powerful,  unscrupu- 
lous lumberjack,  to  cut  timber  on  Preston's  land.  Krieg  bore 
a  secret  grudge  against  Dodd  and  endeavored  to  use  Preston 
as  a  tool  for  gaining  his  revenge  on  Dodd.  Preston,  however, 
refused  to  have  anything  to  do  with  Krieg.  Krieg  was  caught 
spiking  Dodd's  timber,  and  realizing  that  Dodd  had  learned 
of  his  enmity,  he  killed  him^  'rreston  was  accused,  tried,  and 
sentenced  to  death. 

Krieg  took  refuge  in  Emily  Preston's  house  and  forced  her 
to  hide  him  until  dark,  when  he  could  escape.  He  was  a  prey 
to  superstitious  fears.  He  planned  to  kill  Emily  before  leaving, 
but  a  demonstration,  which  he  took  to  be  an  omen  of  evil,  pre- 
vented him.  That  night  he  left  with  the  threat  that  if  she  told 
on  him  he  would  return  and  kill  her.  At  the  suggestion  of 
Amos,  she  testified  before  the  court  and  saved  Preston,  although 
she  knew  she  was  taking  her  life  in  her  hands. 


WiW  AV  VOC  E  L 


a  VICTOR  SCHER" 

featuring  \ 

PAULINE  STARKE 
RUSSELL  SIMPSON  G 


Read  it  and  then  you  will  under 

stand  why  "THE  KINGDOM 

WITHIN  promises  to  be-  


A  few  nights  later  Krieg  returned  for  his  revenge  upon 
the  girl.  Little  Connie,  an  orphan  whom  Emily  had  adopted, 
ran  to  Amos  for  help.  Terror-stricken,  Emily  barred  the  win- 
dows and  locked  the  door,  but  Krieg.burst  through  the  window 
and  en te*rlKthemom !w  , 

Emily  -foughndesperatej^  andnfianagechtb  elude  him  for  a 

few  minutes.  Relentlessly,  r&losflinoii  hBandJl  i  s  writhing, 

clutching  fingers  were  about  her  throat  when  Amos  entered  the 

jwm^  Amos  threvriiTmself  between  the  girl  and  Krieg.  A 

terrific  battle  ensued,  but  Amos  was  fclchiW  in  the  hands  of 

the  powerful  Krieg. 

■pi      1     WT!  m  -^^^^  ... 

Krieg  setaen  Amos  by  nis<"  paralyzed  arm  and  twisted  it. 

With  a  Sickening  blow  afid  kick  Krieg  threw  the  boy  in  the 

eSffteTand  turned  agaia  \o  attack  Emily.   Nothing  but  a  miracle 

could  save  her. 

le  gfcl  he  loved  beBg  ^^fgl^Bi  to  death  at  the 
hands  of  tK  maniac  Krieg^  and  he  made  a  superhuman  effort  to 
crawl  to  nis  feet  and  reach  him.  As  he  struggled  to  his  feet  a 
!ooV*!dr  joy  spread  over  his  face.  He  could  use  his  right  arm! 
He  was  no  longer  a^h^plessijclixi pie!  With  both  arms  out- 
stretched he  advanced  on  Kri^y.f  %WPg,  startled  by  Amos's  cry, 


turned  and  beheld  a  stron 
frail  weakling.  *pi 

It  was  too  much  for  h 
fears  arid  superstitions 
mouth  like  a  wild  beast 


e  once 


o  comprehend.  H  .- 
e  frothed  at'  iflte 
of  terror  he  ran 


With  a 

frantically  for  the  doOr  and  into  the  arms  of  the  villagers,  who 
had  been  aroused  by  Connie. 

As  Amos  stood  in  the  doorway  with  the  light  shining  out 
behind  him,  a  hush  fell  upon  the  group  gathered  without,  as 
they  gazed  on  what  seemed  to  be  a  veritable  miracle.  The  tears 
came  to  old  Caleb  Deming's  eyes  as  he  gathered  his  son  in  his 
arms  and  begged  forgiveness.  The  great  force  of  Amos's  love 
had  brought  about  a  change  in  the  hearts  of  villagers,'  and 
gained  for  him  the  heart  of  Emily. 


JGER  PRODUCTION 


GASTON  GLASS 


HODKINSON 

PICTURES 


Prod 


NOW  READY; 

you 

THE  U.  P.  TRAIL 

WHAT  EXHIBITORS  SAY: 

"Any  exhibitor  who  overlooks  this  picture  "A  real  picture.   Book  it." 

misses  a  good  bet."  "Buy  this  one."  • 

"Will  bring  good  audiences  and  also  satisly."  "Zane  Grey  stories  always  draw." 

MAN  OF  THE  FOREST 

WHAT  EXHIBITORS  SAY: 

"One  of  the  best  we  have  "Wow!  How  they  ate  this  one  upl " 

shown  this  year."  "Book  it  by  all  means." 

"Like  all  Zane  Grey's,  a  good  puller."  "Broke  house  records  for  past  four  months." 

THE  MYSTERIOUS  RIDER 

WHAT  EXHIBITORS  SAY: 

"Great  picture."  "Biggest  crowd  for  five  months." 

"One  of  the  best  westerns  I  have  ever  shown."  "These  Zane  Grey's  certainly  get  the  money." 

BIG      HODKINSON  BIG 

PROFITS!  pICXURE  S 


tions 


And  to  take  care  of  the  great  demand  for  these  Benj. 
B.  Hampton  money  making  westerns,  we  have  issued 

NEW  PRINTS  Re-edited  and  Re-titled  on 

ALL  ZANE  GREY  winners — 

DESERT  GOLD 
RIDERS  of  the  DAWN 

and  the  other  great  westerns 

THE  SAGEBRUSHES 

From  story  by  Emerson  Hough 

THE  WESTERNERS 

From  story  by  Steward  Edward  White 

BOYS  GO  TO  IT!  HERE  ARE  SEVEN 

of  the  most  CONSISTENT  MONEY  MAKERS  EVER  OFFERED 

BIG      HODKINSON  BIG 

PROFITS!  piCTURE  g  PROFITS! 


Sl.Rothafel's  Choice 

 and  He  Chooses 

Most  Carefully  For  the 
World's  Greatest  Theatre 


i 


1 


I 


Be 


c/W3  Currenb 

SELZNICK  SUCCESS 
Co-Starrinc^g) 

ELAINE  HAMMERSTEIN 
and  CONWAY  TEARLE 

STORY  BY  EDWARD  J.MONTAGNE 
DIRECTED  BY  GEORGE  ARCHWNBMJD 
PRODUCED  BY  MYRON  SELZ.NICV*. 


"his  Comedy 
Jationally 
advertised  to 
OUR  Patrons 


HAMILTON] 

I    1        COMEDIES        1  ^1 


E.  W.  Hammons  Presents 


LLOYD 
HAMILTON 

IN 

"NO  LUCK" 


"Undoubtedly  the  best  work  Lloyd 
Hamilton  has  done,  ...  A  comedy 
that  promises  to  provoke  hilarious 
laughter  and  win  considerable 
favor  with  all  ages  and  classes." 


MOTION  PICTURE  NEWS 


3DUCAT10NAIfi|Ep  EXCHANGES,  INC.  e.  w.  hammons 


,  President 


January  20,  1923 


A  comedy  and  title  to  play  up 
big — which  will  live  up  to  every 
bit  of  advertising  you  can  give  it. 

You  can  sell  this  comedy  to  the 
public  as  big  as  any  feature. 

Audiences  are  ready  to  howl 
with  joy  at  this  satire  of  the 
movies. 

Play  it  up  and  take  advantage  of 
an  unusual  box  office  bet. 


Ghfistio 
Comedies 


286 


Motion  Picture  News 


fIRJT  BIG  ONE  FOR  192) 


t 


Qhomas  Dixon  Productions 


announce, 


"Written  and  Directed  by 

THOMAS  DIXON 

author  of 

"THE  BIRTH  OF  A  NATION "  (THE  CLANSMAN) 

O2?  picfw'ization  in  story  form  of  the 
greatest  of  all  modern  subjects. 
A.  fie-up  with  front  pages  of  Dailies  • 
ait  ouer  the  World. 

Another  Milestone  in  the  Industry 

Releasing  ari'angement5  under  supeivision 

Producers  Security  Corporation 

516  Fifth  Avenue  —  New  Ybik^City 


January  2 g  ;  j  p  i J 


287 


Something  New  ! ! ! 
Something  Big  ! ! ! 

Something  Different ! ! ! 


ra 


b  Thi 


ITS  the  dawn  of  a  new  sort  of  drama — drama  that  drives  home 
with  gigantic  blows  of  utter  entertainment  a  story  as  big  and 
vital  as  life  itself.  It  has  plot  surprises,  suspense,  humor,  romance, 
thrills,  EVERYTHING!   It's  a  picture  to  remember! 

WONDERFUL  POSTERS 

WONDERFUL  ACCESSORIES 

F.  B.  O.'s  super  showmanship  never  showed  to  better  advantage  than  it 
does  in  the  press  book  on  this  mighty  smash.  F.  B.  O.'s  staff  of  experts  have 
evolved  a  campaign  that  will  drag  dollars  from  the  pockets  of  panhandlers. 
The  exhibitor  who  can't  pull  the  crowds  with  the  F.  B.  O.  brand  of  show- 
manship is  not  a  showman — he's  merely  a  theatre  owner.  Look  at  the 
press  book  and  you'll  know  why. 


Milford  W. 
Howard 
presents 


By  Milford  W.  Howard 
A    Finis    Fox  Production 

DISTRIBUTED  BY  F.  B.  O. 

FILM  BOOKING  OFFICES 

OF  AMERICA,  Inc 
Main  Office* — F.  B.  O.  Building,  723  7th  Ave.,  N.  Y.  C. 
EXCHANGES  EVERYWHERE 


I 


288 


Motion  Picture  N  e 


Seating  Factory:  High  Wycombe,  Bucks. 
Factory  £s?  Stores:  Empire  Works,  West  Ham  Lane,  E.l.V 
Telephone:  Stratford  927. 


lclcphone:l,fcRRAUU  MBit. 
Tclccrams :  Berdarold,  Wcstrand,  London. 
Telephone'  REGHNT  M34 
'two  lincsi 


»0.  OOO-ftl-JM 


FILM  AGENCIES  Ltd 


I/trAirrMLPl  1  '**  * 

JXCanufaclurers  of—  the  kinematograph  equipment  co. 

KINEMATOGRAPH  19  CECIL  COURT 

MACHINERY  AND  ST"R/FTft  CHARING  CROSS  RD 

STUDIO  EQUIPMENT  OLlU/  LONDON,  VV.C.2 

theatre  seating     E.K.  Gillett  Esq,  December 
and  furnishing     Motion  Picture  News  Inc.  Nineteenth 

729  Seventh  Avenue.    New  York  City.  1922, 

STAGE  SETTINGS  U.S.A. 
COLOUR  SCHEMES 

ELECTRICAL        tx         ,t        n-n  4.* 

installations     Dear  Jr.  Gillett, 

effay  spray  fluid  I  #  am  very  glad  I  have  received  my 

Made  in  our  own  Laboratory      Motion  Picture  News  Booking  Guide. 

Distributors  for-  J  find  thig  a  gpeat  ^Ip  in  booking 

Columbia  carbons     for  —  various  theatres  -  it  gives  the  right 

National  Carbon  Co,  Cleveland  .      _       w      .  .  _  .      O  •  i 

information  and  does  not  take  an  hour  to  und 

FULCO  ACCESSORIES  What    VOU   Want  • 

SPEEDCO  ARC  CONTROL  d 
E.  E.  Fulton  Co  Chicago 

When  you  are  3000  miles  away  from  America 
BurkeV*EiRaSAL  CAchRA      it  is  difficult  to  keep  in  touch  with  the 

Burke  6?  James  Chicago  .  .  XT  - 

pictures  produced  m  that  land,  and  even  more 
SSf^SS1^      difficult  to  keep  your  hooks  clear  for  attractions 

Nordens,gnco  New  York      which  you  know  will  come  £070 S3  the  Atlantic 

w^,^„  sooner  or  later. 

MOTIOGRAPH  PROJECTOR 
Enterprise  Optical  Co  .  Chicago 

Your  Guide  helps  immensely  in  our  hooking 
/^Spjlfli  organisation  which  to  a  great  extent  revolves 

Pl^^W         around  it. 

^Ms^y  Kind  regards, 

pictures  v    ih  You^s  verv  truly, 


Wyndham  Standing's  amusing 
characterization  in  "The  Inner 
Man"  is  the  most  novel  feature 
of  a  production  that  is  interest- 
ing.   It  will  be  entertaining  to 


many- 


Moving'  Picture 

WORLD 


There  is  much  action  in  the  picture,  es- 
pecially when  it  gets  under  way  in  the 
mountain  locale.  The  "bad  men"  of  the 
district,  in  which  the  hero  owns  a  mine,  set 
out  to  frighten  away  the  youth,  but  instead 
they  set  off  the  spark  of  manhood  and 
there  are  some  stirring  fistic  and  gun 


battles- 


Motion  Picture 

News 


Syracuse  Motion  Picture  Company 

presents 


Wyndham  Standing 

The  Inner  Man 


with  J.  Barney  Sherry  and  Dorothy  Mackaill 

Directed hy Hamilton  Smith  Sfarghy Derek Bram  Photogra-phed hy Arthur Cadwell 

Playgoers  Pictures 


Foreign  RepreserUaii/e  


Physical  Distributor? 


Pat  he  Exchange 


Motion  Picture  News 

First: 

In  paid  exhibitor  circulation 
First: 

As  an  advertising  medium 
for  the  trade. 

First: 

In  the  hearts  of  the  industry 
The  News  Alone  Covers  the  Fiel 


B.  P.  Schulberg  presents 

KATHERINE  Mac  DONALD 

The  American  Beauty  in 

"THE  WOMAN  CONQUERS 

ONE  of  the  star's  best,  and  a  wondrous  tale  of  a  society  girl's  battle  for  life  and  love 
in  the  snow  wastes  of  the  far  North.  The  story  of  a  girl  who  told  her  aristocra- 
tic sweetheart,  "You  are  a  weakling,"  only  to  meet  him  again  in  the  Arctics,  where,  in 
the  fight  against  the  raging  elements,  the  wild  beasts,  and  men  worse  than  beasts,  he 
proved  himself  superior  to  them  all.  This  is  the  kind  of  picture  every  audience  will 
thrill  to.  An  artistic  and  entertaining  photodrama  by  Violet  Clark  and  directed  by 
Tom  Forman;  produced  by  Preferred  Pictures,  Inc. 


A  First  National 


Picture 


B.ESchulber^  j>i 

Katherine  M 


The  American  Beauty  in  the  Lucky  Four.  Book  them  all  now  and  announce  them  to  play  a 
month  apart.  Pictures  that  appeal  especially  to  women.  Fine  for  evenings,  great  for  matinees. 
The  last  word  in  artistry  and  entertainment  with  the  world's  most  beautiful  woman  starring. 


THE  WOMAN'S  SIDE"      "stranger  than  fiction" 


Just  a  girl,  forced  to  fight  a  woman's  battle,  against 
the  man  who  would  sully  her  father's  honor  and 
leave  her  nameless,  for  the  sake  of  her  father  and 
every  hope  he  had  in  the  world,  and  for  the  love  of 
a  youth  brought  strangely  into  her  life.  A  drama  of 
a  woman's  instinct  and  a  woman's  motives.  Story 
and  direction  by  J.  A.  Barry. 


A  society  girl  caught  in  the  toils  of  a  crook  and  how 
she  escapes — with  a  fight  on  the  wing  of  an  aero- 
plane, 5,000  feet  in  the  air.  A  take-off  from  the 
roof  of  a  sky-scraper.  A  parachute  jump  from  a 
burning  plane — a  man  caught  in  mid-air  in  a  leap 
from  one  airship  to  another  and  finally  hauled  to 
safety.  The  greatest  air  circus  ever  filmed.  Story 
by  Charles  Richman  and  Albert  Shelby  Le Vino ; 
Directed  by  J.  A.  Barry. 


"HER  SOCIAL  VALUE"      "DOMESTIC  RELATIONS" 


Here  is  drama  with  the  ring  of  the  human  note — today  a 
sales  girl — -tomorrow  the  wife  of  a  society  man.  And  after 
that  the  woman  who  learns  the  bitterness  of  the  realization 
that  she  is  "not  good  enough  for  her  husband."  From  poor 
girl  to  rich  wife — here's  a  theme  that  will  interest  everyone 
in  your  audience.  And  Katherine  MacDonald  makes  both 
portrayals  as  magnetic  as  any  she  has  ever  done.  From  the 
original  story  by  B.  P.  Fineman  and  J.  A.  Barry;  scenario  by 
Gerald  Duffy  and  Jerome  Storm;  Directed  by  Jerome  Storm. 

First  National 


This  is  the  simple,  but  tensely  dramatic  story,  of  a 
man  who  drove  a  woman  from  his  life  but  who 
could  not  drive  her  from  his  heart.  A  picture 
which  will  make  both  men  and  women  wonder, 
because  they  have  all  seen  some  of  it  in  their  own 
lives.  Gorgeous  gowns,  sumptuous  settings,  backing 
up  a  real  drama  that  starts  where  others  finish. 
Your  patrons  will  love  it.  Story  and  scenario  by 
Violet  Clark;  directed  by  Chet  Withey. 


Pictures 


Hei'e's  Guy  Wondei'!s 
ad.  for  the  second 
week's  run  - — ' 

(Reduced  from  4.Cols) 


Directed  by  James  W.  Home 
and  Del  Andrews  under  the 
personal  supervision  of 
Thomas  H.  Ince. 


They're  Off!!  R|YOLI 
FOR  A  SECOND  WEEK 

THE   PICTURE   THAT   HAS   ALL   BALTIMORE  TALKING 

Watch  'em 

r 


*-j5P  presents  f 

FENTOT 


Willie  Cdlier's  big  stage  hit,  now  a  panic  in  pictures,  with 

DOUGLAS  MacLEAN   MADGE  BELLAMY 

The  yells  of  a  Mirthquake — 

— when  those  horses  hit  the  hurdles  in  a  whirlwind  steeplechase.  Thrills 
with  eveiy  spill!   YouH  be  off  your  seat — riding  all  the  wayf 

The  gasps  of  an  Earthquake — 

— When  Sam,  who  never  rode  a  horse  before,  is  mistaken  for  a  famous 
equestrian — and  his  girl  makes  him  ride  a  four-legged  thunderbolt 
over  five  miles  of  ditches  and  sudden  death. 


■Read  What  Baltimore  Critic*  Say  About  "The  Hottentot" 


Norman  Clark  in  The  News — "Will  amuse  you  and  thrill  you.  There  is  one  of  the 
most  nerve-tingling  horse  racea  the  eye  of  the  camera  has  ever  caught.  How  on  earth 
those  horses  and  riders  kept  from  breaking  their  necks  is  something  at  which  to 
marvel." 

Q.  E.  D,  Evening  Sun — "If  this  be  a  sample  of  what  the  new  year  holds  for  us, 
br;ng  on  1923.    Here's  a  film  that  will  rear  its  head  over  the  year's  output." 

Robert  Garland,  in  The  American — "Combines  comedy,  excitement  and  heart- 
interest  in  almo6t  perfect  proportions.    Quite  worth  anybody's  while." 


You  '11  be  on  your  feet  yelling  — 
A  laugh  or  a  thrill  every  second — 


BUSTER  KEATON  in 


THE  ELECTRIC  HOUSE"  on  the  same  bill 


Distributed  by  Associated  First  National  Pictures  Inc 


294 


Motion  Picture  N  eu1  s 


We  often  wonder  why  certain  pictures  go 
over  so  big.  Pictures  like  "  Humoresque," 
"  Miracle  Man  "  or  "  Over  the  Hill.''  Many 
of  the  greatest  hits  are  without  famous  stories 
or  famous  stars.  Why  do  they  break  box 
office  records? 

The  answer  is — 

They  make  people  feel  what  the 
screen  doesn't  show. 

Such  pictures  are  rare  but  Edwin  Carewe's  . 
"  Mighty  Lak  a  Rose  "  is  one  of  them.  It 

is  from  Curtis  Benton's  original  story  of  high 
society  and  low  society. 

It  has  a  title  the  whole  world  loves. 


Directed  by  Edwin  Carewe 


Cameraman,  Sol  Polito;  Art 
Director,  John  D.  Schulze; 
Assistant  Director,  Philip  Masi 


Motion  Hctore  News 

A  Good  Idea  Gone  Wrong 


WHAT  seemed  at  first  thought  to  be  a 
fine  service  idea  recently  originated  in 
this  office. 

Briefly  it  was  this:  We  would  read  carefully 
all  the  "  movie  "  pages  of  the  various  big  city 
Sunday  papers  and  from  them  select,  for  re- 
print, well-written,  original  and  interesting 
press  notices  pertaining  to  pictures,  thereby 
making  these  exceptional  stories  available  for 
use  by  other  papers  and  exhibitors  at  large. 

"  Fine,"  you  say.   "  A  worth  while  idea." 

But  investigation  of  the  project  disclosed 
some  rather  surprising  facts.  Inspection  of 
more  than  a  dozen  papers,  selected  as-  the  most 
likely  to  contain  what  we  wanted,  uncovered 
not  a  single  yarn  that  any  editor,  not  under 
obligation,  would  print. 

There  were  many  press  stories  about  many 
different  pictures  but  they  all  followed  the  same 
stereotyped  style — just  announcements  or  worse 
yet,  pure  gush,  without  an  iota  of  originality 
or  reader-interest. 

It  seems  as  if  this  is  a  condition  that  could  be 
improved  if  we  set  ourselves  about  it.  Certain- 
ly we  have  enough  writing  ability  among  our 
press  agents,  press  book  and  picture  page 
editors  to  turn  out,  at  least,  an  occasional  story 
that  a  newspaper  would  be  glad  to  grab  regard- 
less of  the  fact  that  contained  therein  was  some 
publicity  for  a  motion  picture. 

We  write,  all  of  us,  words  upon  words,  in- 
tended for  use  by  the  newspapers.  Suppose 
we  did  less  writing  and  more  thinking  before 
we  began  to  write.  We  might  turn  out  a  better 
product. 

Instead  of  taking  ten  minutes  to  decide  what 
to  write  about  and  ten  hours  to  write  it,  we 
probably  would  do  better  if  we  reversed  the 
process — spend  ten  hours  in  originating  a  real 
story  and  ten  minutes  to  tell  it. 

At  any  rate,  we  can't  give  you  that  brand  new 


service  which  we  contemplated  until  somebody 
begins  turning  out  press  notices  that  have  some 
news  value. 

Valentino  Briefs  His  Case  for  the  Public 

\\7"E  have  but  little  knowledge  concerning 
*  *  the  legal  controversy  between  Rodolph 
Valentino  and  Famous  Players-Lasky  Corpora- 
tion and  no  opinions  as  to  what  the  final  judicial 
decision  will  be  but  we  do  possess  considerable 
interest  in  a  phase  of  the  case  which  it  seems  the 
plaintiff  has  taken  into  his  own  hands. 

Instead  of  leaving  the  whole  matter  to  his 
attorney  and  marking  time  until  the  law  defines 
his  status,  Mr.  Valentino  has  filed  a  brief  with 
the  public. 

The  January  issue  of  Photoplay  contains  an 
article  published  over  Mr.  Valentino's  signa- 
ture in  which  he  explains  the  reasons  for  his 
action  and  professes  that  he  is  fighting  for 
a  principle,  rather  than  from  a  mercenary 
purpose. 

It  strikes  us  that  this  is  a  most  sensible  and 
strategic  course  for  him  to  pursue,  for  after  all 
ultimately,  it  is  the  public  who  will  decide  what 
the  professional  career  of  Rodolph  Valentino, 
actor,  is  to  be. 

He  asserts,  and  without  a  doubt  in  absolute  truth, 
that  the  papers  have  maligned  him  and  misrepre- 
sented the  merits  of  his  action.  So  he  tells  the  public 
his  side  of  the  story,  simply  and  effectively,  making  a 
good  case  for  himself  from  a  fan  point  of  view,  no 
matter  what  the  law  may  finally  decide  about  his  con- 
tract with  Famous  Players-Lasky. 

All  of  which  leads  us  to  inquire  why  the  whole 
motion  picture  industry,  individually  and  collectively, 
has  not  learned,  when  it  has  controversies  and  misun- 
derstandings, to  do  likewise — tell  the  public  the 
whole  truth  and  thus  nullify  the  effect  of  the  twisted, 
distorted,  evasive  version  of  facts  that  the  yellow 
journals  always  insist  on  dealing  out  about  motion 
picture  events  and  people. 

Wm.  A.  Johnston. 


Vol.  XXVII 


JANUARY  20,  1923 


No.  3 


296 


Motion  Picture  News 


JAMES  MONTGOMERY 
FLAGG,  the  artist,  was  the 
guest  of  the  A.  M.  P.  A. 
last  Thursday  noon  and  after 
the  completion  of  the  lunch- 
eon, made  an  address  upon  Art 
in  Advertising.  His  advice  is 
to  get  a  Grade  A  artist  and  put 
him  to  work.  Mr.  Flagg  says 
he  has  seen  a  big  improvement 
in  the  humble  three  sheet  of 
the  movies.  "  A  number  of 
the  better  lithographing  firms 
invite  artists  to  come  to  their 
shops  and  make  drawings  on 
stone.  Why  do  they  do  this? 
Because  they  are  alive  to  the  fact  that  they  must  improve — 
they  want  their  artisans  to  be  inspired  by  something  better 
than  the  old  German  lithograph  ideal  which  looks — they  still 
make  them — as  if  it  was  painted  with  colored  butters." 

$         $z  $ 

ANTONIO  MUZII,  a  young  extra  in  picture^  and  who  is 
known  among  the  tenants  of  the  apartment  house  in  which 
he  lives  as  the  ' '  Spanish  boy, ' '  has  come  forward  as  a  pretender 
to  the  Valentino  throne.  His  pretensions  naturally  worried 
Rodolph  enough  to  cause  him  to  appeal  to  his  attorney.  Muzii 
claims  to  be  a  brother  of  Valentino — but  the  latter  declares 

that  his  brother  is  a  physician  in  Italy. 

#  #  # 

J-TENRIETTA  CROSMAN,  long  identified  upon  the  stage  as 
one  of  its  leading  stars,  has  heard  the  call  of  the  camera. 
She  will  make  her  screen  appearance  in  George  Melford's  pro- 
duction of  Earl  Derr  Bigger 's'  story,  "  Broadway  Broke." 

GOLDWYN'S  big  production,  "The  Christian,"  will  go 
down  in  history  as  a  masterpiece,  according  to  the 
reviewer  who  witnessed  the  picture  the  other  day  and  which 
is  reviewed  in  this  issue  of  the  NEWS.  Hall  Caine's  vital 
story  is  an  enduring  one — a  story  carrying  emotional  stress 
and  a  spiritual  tug  and  as  beautiful  a  romance  as  ever  found 
its  way  into  fiction.  The  company  went  to  England  to  catch 
the  genuine  atmosphere  and  backgrounds  and  Tourneur's 
talent  for  harmony  of  colors  and  scenes  is  brought  to  its 
highest  development.  The  book  is  so  well  known  and  the 
production  has  been  so  well  heralded  as  an  exceptional  can- 
vas of  its  kind  that  screen  patrons  will  undoubtedly  stampede 
the  box-office  to  see  it.  As  a  stage  play  Viola  Allen  was  the 
star.  As  a  picture  Richard  Dix  and  Mae  Busch  divide  equal 
honors. 

*  *  * 

WATTERSON  R.  ROTHACKER  left  Chicago  Tuesday  for 
a  ten  days'  stay  at  the  New  York  offices  of  his  company. 
His  brother,  Douglas  D.  Rothacker,  is  in  Washington,  attend- 
ing a  meeting  of  the  National  Commission  of  the  Associated 
Advertising  Clubs  of  the  World.  On  the  commission  he  repre- 
sents the  Screen  Advertisers'  Association,  of  which  he  is  presi- 
dent.   He  will  go  from  Washington  for  a  short  stay  at  the 

Rothacker  New  York  offices. 

•  •  • 

TiylLLIAM  DUNCAN,  the  intrepid  star  of  Vitagraph 
serials,  and  his  wife,  Edith  Johnson,  who  has  supported 
him  the  past  few  seasons  as  leading  woman,  are  in  New  York 
stopping  at  the  screen's  favorite  hostelry,  the  Algonquin. 


W 


E  would  call  it  the  PERFECT  COINCIDENCE.  And 
Nat  Rothstein,  who  presides  in  the  chair  of  publicity 
and  advertising  for  F.  B.  O.,  didn't  have  anything  to  do  with 
it.  Just  as  "  The  Third  Alarm,"  his  company's  newest  pic- 
ture, which  graces  the  screen  at  the  Astor — the  screen  which 
was  flooded  with  water  by  "The  Town  That  Forgot  God," 
and  is  now  being  scorched  with  flames  in  this  vivid  document 
of  fire,  fire  engines,  and  fire  laddies — was  flashed  last  Mon- 
day evening,  the  New  York  Fire  Department  was  answering 


a  third  alarm  on  Broadway,  a 
mere  mile  above  the  theatre. 
It  also  strangely  happened  that 
the  thrilling  climax  in  "The 
Third  Alarm  "  was  practically 
reproduced  in  real  life  at  the 
big  warehouse  fire  in  Sixty- 
seventh  Street.  But  Nat  did 
put  over  one  publicity  stunt 
last  Saturday  morning.  Broad- 
way, particularly  the  west  side 
of  the  street  from  Times 
Square  to  Forty-eighth  Street, 
was  packed  with  nervous  spec- 
tators watching  a  human  fly  in 
a  white  suit  scale  up  and  down 
and  perform  circus  stunts  on  Marcus  Loew's  huge  sign  in 
front  of  the  State  Theatre  Building.  A  red  banner  lettered 
in  white  with  "  The  Third  Alarm  "  was  extended  over  the 
top  of  the  building.  So  Broadway  knew  that  the  agile  acio- 
bat  wasn't  performing  his  hazardous  feats  for  his  health. 
Any  student  of  human  nature  passing  the  crowded  sidewalk 
might  have  learned  something  of  the  psychology  of  nerves. 
Several  women  kept  their  eyes  glued  to  the  pavement.  They 
didn't  want  to  see  him  fall,  yet  they  wanted  to  be  around  if 
anything  happened.  And  if  a  tragedy  had  occurred  they 
would  have  rushed  home  and  told  excitedly  about  seeing  a 
human  fly  plunge  to  death.  In  reality  they  would  never  have 
seen  the  fatal  dive. 

LOUIS  J.  GASNIER,  who  is  making  a  series  of  special  pro- 
ductions for  Preferred  Pictures  to  be  released  through  Al 
Lichtman,  arrived  in  New  York  this  week  for  a  ten  days '  vaca- 
tion. This  is  the  director's  first  visit  East  in  a  year.  During  the 
past  seven  months  he  has  been  constantly  at  work  handling  the 
megaphone  of  "  Rich  Men's  Wives,"  "  Thorns  and  Orange 
Blossoms,"  "  The  Hero,"  and  "  Poor  Men's  Wives."  When 
he  returns  to  the  Coast  he  will  begin  work  upon  ' '  Mothers-in- 
Law."  Mr.  Gasnier  has  reason  to  feel  highly  elated  over  his 
production,  "  The  Hero,"  one  of  the  most  compelling  human 
interest  pictures  ever  released.  Incidentally  the  feature  wins 
the  asterisk  in  the  latest  bulletin  issued  by  the  National  Board 
of  Review — the  only  asterisk  in  a  list  of  twelve  pictures.  The 
Board  calls  it  particularly  good;  we  agree  with  them. 

*  #  # 

(~)UR  spies  in  Birmingham  have  informed  us  that  Octavus 
^  Roy  Cohen  has  come  on  from  the  Alabama  city  in  answer 
to  an  interesting  offer  from  a  producer  who  ivants  to  make  a 
series  of  two-reel  films  based  upon  Mr.  Cohen's  widely  popular 
negro  stories  which  have  appeared  in  the  Satevepost. 

*  *  # 

SPEAKING  of  "  The  Flame  of  Life,"  Priscilla  Dean's  new 
opus,  we  must  record  that  it  carries  vivid  and  vital  quali- 
ties. There  is  good,  red,  dramatic  meat ;  there  is  spirituality ; 
there  is  humanity;  there  is  realism  which  fairly  leaps  from 
the  silversheet;  there  is  background  which  kindles  senti- 
ment ;  there  is  flawless  acting  as  turned  in  by  Priscilla  Dean, 
Wallace  Beery  and  Robert  Ellis.  With  such  totally  different 
stories  as  "The  Flirt,"  and  "The  Flame  of  Life,"  Hobart 
Henley's  directorial  talent  may  be  called  versatile  indeed. 

*  *  * 

MADGE  KENNEDY,  who  has  been  appearing  upon  the 
stage  in  "  Spite  Corner,"  sailed  Monday  on  a  trip  to 
Japan  via  Panama.  The  star  of  stage  and  screen  has  been 
kept  continually  busy  for  a  number  of  months  and  had  prom- 
ised herself  this  respite  for  some  time.  Miss  Kennedy  was 
accompanied  by  her  mother,  who  will  continue  on  the  boat  for 
a  world-wide  tour.  After  the  stay  in  Japan,  the  star  will 
return  to  America  to  make  her  second  Kenma  production.  The 
first  of  this  series  of  six,  "  The  Purple  Highway,"  was  recently 
completed  and  will  be  released  very  shortly. 


January  20,  1923 


297 


7  HE  Torrences,  David  and 
Ernest — brothers  you  know 


you 

— are  making  plans  for  a  trip 

to  their  native  Scotland  during 

the  coming  year. 

*       *  * 

MONTE  BLUE,  who  plays 
the  leading  male  role  in 
"  Brass,"  has  returned  to  the 
Warner  coast  studios  after 
spending  the  holidays  in  the 
East  with  his  mother.  Mr. 
Blue  will  also  play  the  charac- 
ter of  Dr.  Kennicutt  in  "  Main 
Street,"  an  adaptation  of  Sin- 
clair Lewis'  novel  which  is 
breaking  records  as  a  best 
seller  throughout  the  United 
States  and  England.  If  you 
have  read  the  book  you  will 
appreciate  that  Monte  Blue  is 
an  ideal  figure  for  the  role  of 
the  amiable  doctor  of  Gopher 
Prairie. 

*  *  * 

GASTON  GLASS  and  Kenneth  Harlan,  two  of  the  most 
popular  players  of  the  screen,  have  signed  on  the  dotted 
line — long-term  contracts — for  B.  P.  Schulberg  of  Preferred. 
Which  means  that  they  will  appear  in  Al  Lichtman  produc- 
tions.   The  girls  certainly  like  these  boys,  according  to  the 

inquiries  received  among  the  fan  magazines. 

*  •  * 

nrHE  new  )/(ar  is  certainly  starting  off  with  a  bang.  Such 

■*■  sterling  pictures   as  "  Tlie   Christian,"  "  The  World's 

Applause,"  "  The  Flirt,"  and  "  Tlie  Flume  of  Life,"  "  Dr. 

Jack,"  "  Back  Home  and  Broke,"  "  The  Hero,"  and  "  A  Bill 

of  Divorcement,"  indicate  that  1923  will  be  a  banner  year — 

and  there  are  eleven  months  to  go.    Boys — they're  off. 

*       #  * 

PATRONS  of  the  silent  drama  will  look  upon  the  passing 
of  Edwin  Stevens  with  genuine  regret.  He  was  an  actor 
adept  at  playing  character  parts  and  his  death  leaves  a  void 
which  will  be  difficult  to  fill.  Mr.  Stevens  was  long  a  stage 
favorite  and  perhaps  reached  his  zenith  behind  the  footlights 
in  "  The  Devil."  His  screen  career  began  with  Universal 
and  World.  Other  banners  under  which  he  appeared  are 
Artcraft,  Metro.  Select,  Pathe,  Goldwyn,  Paramount,  Hod- 
kinson,  and  Realart. 

T>ILL  BRADY  lias  a  broken  rib.  The  theatrical  producer 
*-*  was  hurt  the  other  night  while  motoring  to  New  York 
University,  where  he  was  to  lecture  before  the  class  in  literature 
and  the  drama.  Mr.  Brady's  chauffeur  ran  into  a  tree  in  order 
to  avoid  a  collision  with  a  speeding  taxicab.  The  producer  was 
scratched  and  shaken  up,  but  he  thought  that  he  had  escaped 
without  serious  injuries,  until  the  pain  in  his  side  was  diagnosed 
as  a  broken  rib.  The  appointment  was  canceled.  How  the 
punsters  would  have  taken  advantage  of  this  "  copy  "  had 

Mr.  Brady  carried  the  monicker  of  Adam  instead  of  Bill. 

*  *  * 

JOE  FARXHAM,  the  iv.  k.  motion  picture  editor  and  title 
writer  whose  name  has  appeared  on  a  few  dozen  features 
the  past  two  years,  has  left  New  York  for  a  well-earned  vaca- 
tion at  Palm  Beach  and  Miami,  Florida.  Mr.  Farnham  will 
spend  the  month  of  January  at  ivork  on  a  spoken  drama  for 
early  summer  presentation  on  Broadway,  returning  early  in 

February  to  resume  activities  as  "  doctor  of  films." 

*  #  # 

ERIC  VON  STROHEIM  will  waltz  around  with  the  meg- 
aphone when  "  The  Merry  Widow "  is  ready  to  be 
"  shot  "  on  the  Goldwyn  lots.  The  popular  operatta  which 
scored  a  sensation  upon  the  stage  several  years  ago,  is  to  be 
revived  as  a  film  tale  of  adventure  and  romance.  Franz 


Index  to  Departments 

Editorial   295 

Pictures  and  People   296-297 

General  News  and  Special  Features   298-307 

Chicago  and  Mid- West   324 

Comedies,  Short-Subjects  and  Serials   341-342 

Construction  and  Equipment   351-372 

Exhibitors'  Service  Bureau   313-320 

Feature  Release  Chart   374-376 

Pre-Release  Reviews  of  Features   335-339 

Production-Distribution  Activities   343-349 

Regional  News  from  Correspondents   329-334 

Studio  Notes  and  Player  Brevities   373 

What  the  Big  Houses  Say  308 

With  the  First-Run  Houses   309-312 


Lehar's  music  will  enhance  the 
feature  with  all  its  haunting 
charm.  The  original  produc- 
tion ran  for  over  a  year  in  Lon- 
don and  over  a  year  in  New 
York,  where  the  public  ac- 
cepted the  inspired  score  as  the 
best  that  ever  came  from  the 
banks  of  the  Danube  or  from 
anywhere  else  for  that  matter. 
Musical  comedies  have  been 
adapted  to  the  screen  before. 
Take  notice  of  "The  Beauty 
Shop,"  "  Oh,  Lady  Lady,"  "  So 
Long,  Letty,"  "The  Belle  of 
New  York,"  "Oh,  Boy,"  and 
"  Baby  Mine." 


fHEY'RE  coming  back  after 
■*■  an    absence    of   five  years 
away  from  the  camera  and  the 
screen.      Who?     Francis  X. 
Bushman  and  Beverly  Bayne. 
The  stars  who  once  basked  in 
the  sunshine  of  popularity  have  signed  up  for  a  Whitman  Ben- 
nett production.    The  last  few  seasons  they  have  appeared  in 
vaudeville  in  a  sketch  especially  written  for  them. 


rOBYXA  RALSTOX,  ivho  has  been  appearing  as  leading 
woman  of  the  Paul  Parrott  comedies,  has  signed  up  with 
Harold  Lloyd  to  play  opposite  him  in  the  comedy  which  is  now 
going  into  production,  the  title  of  which  is  not  yet  announced. 
Miss  Ralston  appeared  in  "  Two  Little  Girls  in  Blue,"  a 
musical  comedy  featuring  the  Fairbanks  twins.  The  piece  had 
a  ni7i  in  Xew  York  a  couple  of  seasons  ago. 


DOME  is  paying  homage  to  Lillian  Gish  who  went  to  Italy 
several  iveeks  ago  to  film  F.  Marion  Crawford's  story, 
"  The  White  Sister."    The  star  has  also  been  the  recipient  of 
unusual  attention  in  Xaples,  Palermo  and  Sorrento. 


PRODUCTION  is  going  on  apace  at  the  Tilford  studios  where 
"  The  Bright  Shawl,"  an  adaptation  of  Joseph  Herge- 
sheimer's  novel  of  the  same  name  is  being  filmed  by  John  Rob- 
ertson for  Inspiration.  Everett  Shinn,  the  artist,  who  accom- 
panied Mr.  Robertson,  Richard  Barthelmess,  Dorothy  Gish. 
and  the  other  players  to  Havana  in  order  to  gather  a  true  per- 
spective of  Spanish  atmosphere,  is  busy  at  the  studio  modeling 
sets  after  sketches  made  down  in  the  Cuban  city.  Castilian 
backgrounds  are  going  up  in  rapid  order  at  the  studio.  Mr. 
Shinn  was  formerly  an  art  director  for  Goldwyn,  having  de- 
signed the  sets  for  "  Polly  of  the  Circus,"  and  "  Sunshine 
Alley,"  the  Mae  Marsh  productions. 


WE  understand  that  the  advertising  copy  for  the  16-page 
insert  placed  in  this  issue  by  the  Al  Lichtman  Corpor- 
ation was  written  by  Mr.  Lichtman  himself.  This  is  unusual 
as  marking  a  recognition  by  a  prominent  executive  of  the 
importance  of  putting  real  "  sales  talk  "  into  trade  paper 
copy,  and  surely  no  one  is  better  qualified  to  do  this  than  the 
head  of  this  thriving  young  company.  The  production 
schedule  announced  in  this  insert  is  an  impressive  one,  and 
gives  promise  of  some  splendid  things  from  the  producing 
end  of  the  organization,  Preferred  Pictures,  under  the  direc- 
tion of  Mr.  Lichtman's  associate,  B.  P.  Schulberg. 


298 


Motion  Picture  News 


The  Pilgrim"  Goes  to  First  Nat9 1 

Is  Last  of  Chaplin  Releases  Covered  by 
Contract  of  1917;  Released  February  26 


AFTER  several  months'  negotiations  with 
Sidney  Chaplin,  representing  his 
famous  brother,  Charlie,  H.  S. 
Schwalbe,  secretary-treasurer  of  Associated 
First  National  Pictures,  Inc.,  announces  that 
this  company  has  secured  the  world's  rights 
to  the  comedian's  latest  feature  length  pro- 
duction, "  The  Pilgrim."  It  is  over  six  weeks 
ago  that  Mr.  Chaplin  gave  officials  of  First 
National  and  a  few  of  his  personal  friends 
an  opportunity  to  see  "  The  Pilgrim "  pro- 
duced before  a  matinee  audience  at  Bim's 
Standard  theatre,  New  York  City,  and  an 
evening  or  two  later  the  picture  was  shown 
before  over  two  thousand  people  at  the 
Gotham  theatre,  New  York.  The  evidence  of 
approval  on  the  part  of  the  two  audiences 
left  no  doubt  in  the  minds  of  the  distributing 
company's  officials  that  "  The  Pilgrim "  will 
be  a  rival  of  "  The  Kid "  for  first  honors 
among  all  of  Chaplin's  productions,  declares 
a  statement  from  the  First  National  home 
office  announcing  the  acquisition  of  "  The 
Pilgrim." 

It  is  said  that  in  "  The  Pilgrim,"  which  is 
of  feature  length,  Chaplin's  art  reaches 
heights  of  subtlety  which  he  has  never  ex- 
celled. The  story  briefly  is  that  of  an  escaped 
convict  who  steals  the  clothing  of  a  parson 
and  who  later  is  mistaken  by  the  members 
of  a  Texas  town's  congregation  for  their  new 
minister  whom  none  of  them  has  ever  seen 
prior  to  his  arrival  on  Sunday  morning  in 
time  to  conduct  church  services.  "  The  han- 
dling of  the  story  has  been  very  cleverly  done 
in  order  to  avoid  any  possible  criticism  be- 
cause of  the  comedian's  role  of  a  convict 
masquerading  as  preacher,"  declares  the  First 
National  statement. 

First  National  further  states  that  "  The 
Pilgrim "  is  the  eighth  and  last  Chaplin  re- 
lease on  the  famous  million  dollar  contract 
entered  into  between  First  National  Exhibi- 
tors' Circuit  and  the  comedian,  about  June, 
1917.  Beginning  with  the  release  of  "  A 
Dog's  Life,"  which  was  followed  by  "  Shoul- 
der Arms,"  "  Sunnyside,  "  A  Day's  Pleasure," 
"The  Kid,"  "The  Idle  Class"  and  "Pay 
Day,"  the  public's  reception  of  each  succeed- 
ing picture  demonstrated  that  the  contract 
was  not  at  all  the  hazardous  proposition  it  at 
first  appeared  to  be.  As  a  matter  of  fact, 
the  disinclination  of  a  great  many  exhibitors 
to  sign  series  contracts  for  the  eight  Chaplin 
subjects,  which  comprised  the  million  dollar 


contract,  has  proved  to  be  to  the  advantage 
of  both  the  comedian  and  the  distributing 
company,  declares  First  National,  because  it 
left  a  large  proportion  of  the  market  open 
from  which  much  better  rentals  were  returned 
than  those  paid  by  the  holders  of  series  con- 
tracts. 

While  the  price  paid  for  "  The  Pilgrim " 
is  not  disclosed,  First  National  officials  state 
that  there  is  a  heavy  cash  consideration,  in 
addition  to  a  sharing  arrangement  which  will 
make  the  consideration  only  less  than  the  price 
paid  for  "  The  Kid." 

The  foreign  and  domestic  negatives  were 
delivered  to  Associated  First  National's  Los 
Angeles  office  on  January  9th,  and  immedi- 
ately shipped  east.  The  release  date  has  been 
set  for  February  26th.  Because  of  the  feature 
length  and  importance  of  the  release,  First 
National  will  provide  a  complete  line  of  fea- 
ture advertising  accessories,  it  is  announced. 


Be  American,  Is  Hays ' 
New  Year  Resolution 

The  New  Year's  resolution  delivered  by  Will 
Hays,  who  concluded  his  visit  in  Kansas  City 
with  addresses  before  the  motion  picture  com- 
mittee of  the  Women's  City  Club  and  the  Phi 
Delta  Theta  Fraternity,  was  as  follows: 

"  The  New  Year's  resolution  for  America  is 
to  be  steadfastly  American.  The  manhood  and 
womanhood  of  America  is  sound.  We  need 
have  no  concern  about  the  future  if  America 
will  follow  the  resolution  to  be  American.  And 
every  real  American  knows  what  it  means — 
make  no  mistake  about  that — to  be  an  Ameri- 
can. America  must  not  tolerate  any  attempt 
to  array  class  against  class,  section  against 
section,  or  sect  against  sect.  Guard  against 
this  as  you  would  against  a  pestilence;  the 
nation  has  no  greater  enemy  than  one  who 
would  thus  divide  the  country  against  itself." 

Speaking  before  the  motion  picture  commit- 
tee and  more  than  150  guests,  many  of  whom 
were  film  officials  and  exhibitors  of  Kansas 
City,  Mr.  Hays  urged  co-operation  in  demand- 
ing only  the  highest  class  of  films  of  pro- 
ducers. 

Mr.  Hays  highly  approved  of  plans  under 
consideration  by  the  motion  picture  commit- 
tee of  the  club  to  have  special  nights  at  the 
theatres  when  films  which  they  approved  of 
would  be  shown  under  their  endorsement. 


F.  P.-Lasky  Still  Negotiating  for  Direct  Con- 
trol of  Lynch  String 

PREMATURE  ANNOUNCEMENT  was  made  in  some  quarters  last  week 
whereby  it  was  said  that  Famous  Players-Lasky  had  acquired  direct  control 
of  theatres  formerly  controlled  or  under  lease  to  S.  A.  Lynch  and  his  asso- 
ciates in  Southern  Enterprises.  According  to  the  latest  advices  from  the  Famous 
Players-Lasky  office,  negotiations  are  still  pending  and  all  details  of  the  transac- 
tion have  not  yet  been  concluded. 

Official  confirmation  was  made  at  the  Famous  Players-Lasky  Corporation  office 
that  negotiations  were  in  progress  between  S.  A.  Lynch  and  his  associates  and 
Famous  Players-Lasky  Corporation  for  the  purpose  of  terminating  the  man- 
agerial contract  of  S.  A.  Lynch  and  his  associates  of  Southern  Enterprises.  If 
these  negotiations  are  satisfactorily  concluded,  Famous  Players-Lasky  Corpora- 
tion will  take  over  the  direct  management  of  Southern  Enterprises,  which  com- 
pany it  has  owned  for  over  three  years.  It  was  stated  that  this  transaction  had 
nothing  to  do  with  the  acquisition  by  Famous  Players-Lasky  Corporation  of  any 
additional  theatres,  but  was  simply  the  transferring  to  it  of  the  direct  management 
of  theatres  which  it  has  owned  for  some  time  past. 


Washington  Flooded  by  Blue 
Law  Petitions 

A VERITABLE  flood  of  blue  law  pe- 
titions and  Sunday  observance  bills 
have  clogged  the  legislative  ma- 
chinery of  the  House  District  of  Colum- 
bia Committee  the  past  week,  and  their 
opponents  have  also  been  in  evidence. 
Representative  Benjamin  K.  Focht, 
Chairman  of  the  Committee  which  in 
theory  governs  and  protects  the  District 
of  Columbia  the  city  of  Washington  as 
the  aldermen  of  other  cities  function,  was 
called  on  by  a  delegation  from  the  Re- 
ligious Liberty  association,  headed  by 
Charles  S.  Longacre,  editor  of  the  As- 
sociation's publication  as  spokesman. 
Mr.  Focht  was  told  that  the  Sunday  ob- 
servance people  were  making  a  drive  to 
close  up  the  District  because  of  the  sig- 
nificance of  Washington  nationally.  It 
was  intimated  that  the  committee  might 
consider  such  closing  laws  this  past  week, 
but  the  rush  to  get  necessary  supplies 
appropriations  through,  will  prevent  it 
at  this  time.  Should  a  special  session  of 
the  68th  Congress  be  convened  in  March 
or  April  as  is  predicted  now,  blue-law 
measures  would  go  over  until  then,  the 
usual  jockeying  for  place  and  power  on 
the  committees,  the  different  make-up  of 
the  District  and  other  committees  and 
the  pressure  for  fiscal  measures  to  be 
passed,  and  large  amount  of  unfinished 
business  to  be  put  in  the  calendar,  will 
then  again  pigeon-hole  the  Blue  Law 
program. 

Bomb  Planted  in  Seattle 
Labor  Troubles 

Conflict  between  the  Seattle  theatre  and  mu- 
sicians' unions,  union  houses  and  non-union 
houses  came  to  a  sudden  head  in  the  West- 
ern city  on  December  28  when  a  limousine  be- 
longing to  John  Danz,  veteran  Seattle  theatre 
manager,  was  shattered  by  a  dynamite  bomb 
explosion  as  it  stood  before  his  home. 

It  is  believed  that  the  bomb  was  planted  in 
the  ear  with  the  intention  of  killing  Mr.  Danz. 
Mrs.  Danz  had  driven  the  car  to  the  Colonial 
theatre  to  bring  Mr.  Danz  home  to  dinner. 
Less  than  a  half  hour  after  they  had  entered 
their  home,  the  car  was  entirely  demolished  by 
the  blast  which  shook  the  entire  neighborhood. 

Discussing  the  explosion,  Mr.  Danz  declared 
that  he  believed  it  to  be  the  result  of  labor 
trouble.  William  Short,  president  of  the  state 
federation  of  labor,  indignantly  denied  the 
charges,  saying  that  they  were  framed  up  to 
discredit  the  unions. 

Since  last  June,  1922,  Mr.  Danz  has  had 
trouble  with  the  musicians'  union  because  they 
are  alleged  to  have  attempted  to  force  him 
to  employ  a  larger  number  of  musicians  than 
he  believed  he  could  afford,  at  his  theatres  in 
Seattle,  the  Florence,  Colonial,  and  Class  A, 
all  second  run,  ten-cent  houses. 


Colorado  Opposes  Leasing 
to  Organizations 

The  Motion  Picture  Theatre  Owners  of  Col- 
orado have  adopted  a  resolution  to  the  effect 
that  a  plea  of  consideration  be  sent  to  all 
producing  and  distributing  organizations  ask- 
ing that  the  practice  of  leasing  to  any  but 
regularly  established  and  licensed  theatres  en- 
gaged on  the  exhibition  of  motion  pictures  be 
discontinued. 

The  resolution  was  prompted  by  the  prac- 
tice of  leasing  pictures  other  than  strictly  edu- 
cational subjects  to  parties,  institutions  and 
organizations  in  detriment  to  the  exhibitors' 
branch  of  the  industry. 


January  20,  1923 


Hays  Issues  Final  Statement  on  Arbuckle 

Says  Question  Must  Be  Left  Finally  to  Public 
and  Comedian* s  Business  Associates 


WILL  HAYS  has  issued  what  he  de- 
clares will  be  his  final  statement  in 
the  Arbuckle  matter.  In  it  he  says 
the  solution  of  the  matter  must  be  left  to  the 
public  and  to  those  who  have  business  asso- 
ciations with  Arbuckle. 

The  final  Hays  statement  is  as  follows: 
"  All  suggestions  which  have  been  received 
from  all  viewpoints,  and  they  are  many  and 
varied,  will  be  referred  to  the  proper  parties. 
This  is  the  kind  of  question  that  must  be  left 
finally  to  the  judgment  of  the  public  on  the 
one  hand  and  on  the  other  hand  to  those  who 
have  business  associations  with  the  individual 
and  the  individual  himself.  I  have  removed 
the  artificial  situation  of  one  man  being  or 
appearing  to  be  the  judge  in  such  matters 
either  for  one  hundred  and  ten  million  people, 
or  for  a  great  industry  and  art.  Such  a  con- 
dition in  the  development  of  a  business  is 
absolutely  unsound  economically,  and  from 
every  other  standpoint,  and  permanently  must 
not  be.  A  temporary  framework  or  scaffold- 
ing may  be  a  very  valuable  tool  for  a  period 
in  the  remodelling  or  construction  of  a  great 
building,  but  it  must  be  remembered  as  the 
building  progresses  that  such  structures  are 
only  temporary  facilities." 

The  Public  Relations  Committee  made  up 
of  leaders  of  National  organizations  for  the 
purpose  of  cooperating  with  the  Hays  organ- 
ization met  last  week  and  adopted  a  resolution 
reiterating  its  confidence  in  the  Hays  pro- 
gram. It  expressed  itself  as  being  impressed 
with  the  sincerity  and  genuineness  of  Mr. 
Hays'  motives  in  the  Arbuckle  matter,  but 
recommended  that  he  advise  the  industry  not 
to  show  Arbuckle  pictures.  There  were  forty- 
six  members  of  the  Public  Relations  Commit- 
tee present  at  the  meeting. 

At  the  conclusion  of  the  session  Lee  F.  Han- 
iner,  Chairman  of  the  committee,  gave  out  the 
following  statement: 

"  We  had  a  splendid  representative  and  en- 
thusiastic meeting.  Many  problems  were  dis- 
cussed and  many  of  the  activities  of  the  Com- 
mittee reviewed,  and  plans  made  for  the  fu- 
ture. Among  the  things  of  particular  interest 
in  the  Committee  was  the  development  of  plans 
to  carry  to  the  public  the  problems  of  the  in- 
dustry and  information  relative  thereto,  as 
well  as  bring  to  the  industry  the  ideas  of  the 
public. 

"  The  Arbuckle  matter  was  discussed  in  a 
way  which  developed  a  sympathetic  under- 
standing among  the  entire  membership  of  the 
Committee  as  to  the  problems  incident  thereto. 
A  resolution  expressing  the  point  of  view  of 
the  Committee  was  passed  and  it  was  as  fol- 
lows : 

"  The  Committee  on  Public  Relations,  hav- 
ing received  from  Mr.  Hays  a  report  on  the 
Arbuckle  matter  is  impressed  with  the  sincer- 
ity and  genuineness  of  his  motives  in  showing 
a  willingness  to  allow  everyone  a  chance  to 
go  to  work  and  make  good  if  he  can.  The 
Committee,  however,  does  not  believe  that 
there  should  be  any  action  taken  which  would 
result  in  bringing  Roscoe  Arbuckle  again  be- 
fore the  public  as  a  motion  picture  actor.  In 
the  judgment  of  the  Committee  it  would  be 
extremely  detrimental  to  the  youth  of  Amer- 
ica for  Arbuckle's  pictures  to  be  released  for 
circulation,  since  it  is  highly  desirable  that 
reminders  which  would  naturally  come  with  his 
reappearance  on  the  screen  should  not  be  thus 
placed  before  the  public.   Such  releases  would 


Coogan  to  Make  Four  for 
United  Artists 

A WIRE  from  the  Coast  announces 
the  completion  of  plans  for  the 
signing  on  Wednesday  of  this  week 
of  an  important  contract  whereby  Jackie 
Coogan  will  make  four  pictures  for 
United  Artists  on  a  forty-sixty  split  and  a 
cash  bonus.  The  company  sponsoring 
the  child-star  had  offers  for  a  renewal 
with  Lesser  and  Principal  Pictures,  as 
well  as  bids  from  Metro  and  other  com- 
panies. 

The  Coast  wire  also  advises  that  Frank 
Lloyd  will  become  an  independent  pro- 
ducer for  First  National  upon  the  com- 
pletion of  the  present  Norma  Talmadge 
subject. 


also,  in  the  opinion  of  the  Committee,  tend  to 
destroy  public  confidence  in  the  purpose  of  the 
motion  picture  industry  to  establish  and  main- 
tain the  highest  possible  moral  and  artistic 
standards  in  motion  picture  production  and 
develop  the  educational  as  well  as  the  enter- 
tainment value  and  general  usefulness  of  mo- 
tion pictures.  The  Committee,  therefore,  rec- 
ommends to  Mr.  Hays  that  he  advise  the 
motion  picture  industry  to  refrain  from  ex- 
hibiting pictures  in  which  Mr.  Arbuckle  ap- 
pears, and  that  any  consideration  shown  him, 
as  an  individual,  should  be  along  lines  not 
involving  his  appearance  before  the  public  as 
a  motion  picture  actor. 

"  The  Committee  takes  this  occasion  to  re- 
affirm its  desire  to  assist  in  every  possible  way 
in  the  improvement  of  motion  pictures  and  to 
express  its  confidence  in  the  practicability  of 
the  program  which  is  being  developed  under 
Mr.  Hays'  leadership  for  securing  better  pic- 
tures and  for  realizing  the  highest  possible 
usefulness  of  motion  pictures  in  the  recreation 
and  education  of  the  American  people." 
Those  present  at  the  meeting  were : 
Mr.  Lee  F.  Hanmer,  Director.  Department 
of  Recreation,  Russell  Sage  Foundation;  Mr. 
Julius  H.  Barnes,  National  President,  Cham- 
ber of  Commerce  of  United  States;  Mr.  John 
Ihlder,  Manager,  Civic  Development  Depart- 
ment, Chamber  of  Commerce  of  United  States ; 
Mr.  Howard  S.  Braucher,  Secretary,  Com- 
munity Service;  Mrs.  Woodallen  Chapman, 
Chairman,  Committee  on  Motion  Pictures, 
General  Federation  of  Women's  Clubs;  Mr. 
Hugh  Frayne,  The  American  Federation  of 
Labor;  Mrs.  Oliver  Harriman,  President, 
Camp  Fire  Girls;  Mrs.  Milton  P.  Higgins, 
President,  National  Congress  of  Mother  & 
Parent-Teachers  Associations;  Mrs.  A.  H. 
Reeve,  National  Congress  of  Mother  and 
Parent-Teachers  Associations  Mrs.  Herbert 
Hoover,  President,  The  Girl  Scouts;  Mrs. 
Jane  D.  Rippin.  Director,  The  Girl  Scouts; 
Dr.  Charles  H.  Judd,  Chairman,  Motion  Pic- 
ture Committee,  National  Education  Associa- 
tion; Mr.  John  F.  Moore,  International  Com- 
mittee of  Y.  M.  C.  A. ;  Mr.  Harold  W.  Ross. 
Editor,  American  Legion  Weekly;  Mr.  H.  L. 
Glucksman,  Exec.  Dr.,  Jewish  Welfare  Board : 
Mrs.  Coffin  Van  Rensselaer,  Exec.  Sec,  Wom- 
an's Department,  National  Civic  Federation ; 
Mr.  LeRoy  E.  Bowman,  Secretary.  National 
Community  Center  Association:  Dr.  Klein- 
schmidt,  Executive  Officer,  National  Health 
Council;  Mr.  Marcus  A.  Dow,  President, 
National    Safety    Council;    Mr.    Frank  C. 


Myers,  Executive  Secretary,  New  York  Child 
Welfare  Committee;  Mr.  Laurence  Vail  Cole- 
man, Dir.,  Safety  Institute  of  America;  Rev. 
George  J.  Becker,  Dist.  Sec,  The  American 
Sunday  School  Union;  Miss  Leighton  for  Mr. 
S.  Stanwood  Menken,  President,  The  Nation- 
al Security  League,  Inc.;  Col.  Edward  J.  Par- 
ker, Territorial  Social  Secretary,  The  Salva- 
tion Army;  Mr.  Philip  D.  Fagens,  Exec.  Sec, 
The  Woodcraft  League  of  America;  Mrs. 
Robert  E.  Speer,  President,  Young  Women's 
Christian  Association;  Mr.  James  E.  West, 
Chief  Scout  Executive,  The  Boy  Scouts  of 
America;  Mrs.  Dudley  Van  Holland,  Chair- 
man, Better  Moving  Pictures,  New  York  City 
Federation  of  Women's  Clubs;  Mr.  Harold  S. 
Buttenheim,  President,  American  City  Bu- 
reau; Mrs.  Mary  deGarmo  Bryan,  Editor, 
Journal  of  Home  Economics;  Mr.  George  H. 
Sherwood,  Exec.  Sec,  American  Museum  of 
Natural  History;  Mr.  Lou  E.  Hunt,  President, 
Associated  Advertising  Clubs  of  the  World; 
Mr.  Arthur  E.  Bestor,  President,  Chautauqua 
Institution;  Miss  H.  Ida  Curry,  President, 
Child  Welfare  League  of  America;  Miss  Mar- 
garet C.  Maule,  Nat'l  Head,  Social  Service 
Department,  Girls'  Friendly  Society  in  Amer- 
ica; Mrs.  David  de  Sola  Pool,  Young  Women's 
Hebrew  Association;  Mrs.  Frank  H.  Percells, 
Brooklyn,  N.  Y.;  Mrs.  Charles  S.  Whitman, 
New  York  City ;  Mrs.  Charles  M.  Bull,  Brook- 
lyn, N.  Y.;  Mrs.  Charles  White  Nash,  State 
Regent,  Daughters  of  the  American  Revolu- 
tion; Mrs.  Hathaway,  National  Soc.  for  Pre- 
vention of  Blindness;  Mr.  Atkinson,  Boys 
Club  Federation;  Mrs.  Andrews,  Colonial 
Dames  of  America, 


Ohio  Fighting  Against 
School  Showings 

Ohio  seems  to  be  the  ring  where  all  film 
troubles  are  fought.  Right  now  the  Motion 
Picture  Theatre  Owners'  Association  of  Ohio 
is  waging  a  fight  in  behalf  of  the  theatre 
owners  of  the  state  against  the  showing  of 
theatrical  films  in  schools  and  churches. 

The  trouble,  long  fermenting,  broke  out  last 
week  in  Salem.  A  prominent  exhibitor  of 
Salem  complained  to  the  M.  P.  T.  0.  A.  that 
his  business  is  going  to  the  dogs  owing  to  the 
competition  he  has  to  buck  up  against  with 
schools  and  churches,  which  are  showing,  not 
only  educational  films,  but  complete  picture 
programs,  at  stated  admission  prices.  Louis 
Metzer,  attorney,  of  Salem,  has  been  retained 
to  represent  the  exhibitor  in  an  effort  to  secure 
an  injunction  against  the  institutions  which 
are  preventing  him  from  the  lawful  pursuit  of 
his  business. 

The  Film  Board  of  Trade  of  Cleveland  was 
approached  in  an  effort  to  secure  its  support 
by  refusing  to  serve  the  schools  and  churches 
of  Salem,  and  help  to  extricate  the  exhibitor 
from  his  financial  embarrassment.  The  Film 
Board  of  Trade,  however,  decided  that  such  a 
movement,  in  order  to  be  effective,  must  be 
national.  If  all  exchanges  refused  to  serve 
non-theatrical  institutions,  then  the  Film 
Board  of  Trade  would  also  stop  this  service. 
"  As  long  as  it  is  the  practice  of  other  com- 
munities to  serve  the  schools  and  churches," 
said  Robert  Cotton,  president  of  the  Film 
Board  of  Trade  of  Cleveland,  "  we  would  be 
accomplishing  nothing  by  refusing  service  to 
these  institutions." 


Motion  Picture  News 


Music  Publishers  Recommended 

M.P.  T.O.A.  Submits  List  from  Whom 
lax  Free  Music   May  Be  Secured 


THE  Motion  Picture  Theatre  Owners  of 
America  has  issued  a  bulletin  incor- 
porated in  which  is  a  list  of  music  pub- 
lishers who  are  not  members  of  the  American 
Society  of  Authors,  Composers  and  Publishers. 
The  organization  hopes  to  popularize  music 
issued  by  these  concerns  and  suggests  that 
when  ordering  music  from  them  they  be  asked 
for  tax  free  music. 

The  M.  P.  T.  0.  A.  has  lodged  a  complaint 
in  Washington  against  the  American  Society 
of  Authors,  Composers  and  Publishers  alleging 
a  combination  in  restraint  of  trade  and  unfair 
dealings  in  an  attempt  to  collect  a  music 
license  tax  from  theatre  owners. 

The  suggested  list  of  music  publishers  rec- 
ommended by  the  M.  P.  T.  0.  A.  together  with 
their  addresses  follows: 

American  Music  Publishing  Co.,  1658 
Broadway,  New  York;  Arthur  Brothers,  De- 
troit, Mich.;  Asher,  Emil,  1155  Broadway, 
New  York;  A.  S.  P.,  Music  Publisher,  27  East 
43rd  St.,  Chicago,  111.;  Ballinger,  Edw.  L., 
Music  Pub.  Co.,  Los  Angeles,  Calif.;  Belwin 
Music  Co.,  Inc.,  701  Seventh  Ave.,  New  York ; 
Bond,  Carrie  Jacobs,  746  S.  Michigan  Ave., 
Chicago,  111.;  Boosey  &  Co.,  9  East  17th  St., 
New  York;  Boston  Music  Co.,  26  West  St., 
Boston,  Mass.;  Browne  Music  Co.,  Waterloo, 
New  York;  Browne,  Ted,  Music  Co.,  Inc.,  323 
Madison  St.,  Chicago,  111.;  Carlson,  M.  L.  & 
Co.,  1131  Masonic  Temple,  Chicago,  111.; 
Cary  &  Co.,  London,  England;  Church,  John 
Co.,  318  West  46th  St.,  New  York:  Craig  & 
Co.,  145  North  Clark  St.,  Chicago,  111. ;  Curtis, 
L.  B.,  1658  Broadway,  New  York;  Ditson, 
Oliver  &  Co.,  178  Tremont  St.,  Boston,  Mass. ; 
Fischer,  Carl,  48  Cooper  Square,  New  York; 
Fox,  Sam,  Pub.  Co.,  340-346  The  Arcade, 
Cleveland,  0. ;  Gilbert,  L.  Wolfe,  Music  Corp., 
165  W.  47th  St.,  New  York;  Graham,  Roger, 
143  N.  Dearborn  St.,  Chicago,  111.;  Hinds, 
Hayden  &  Eledredge,  Inc.,  11-15  Union 
Square,  New  York ;  Holeomb,  Sidney  B.,  Erie, 
Kansas;  Hutzinger  &  Dilworth,  505  Fifth 
Ave.,  New  York;  Jacobs,  Walter,  8  Bosworth 
St.,  Boston,  Mass. ;  Jenkins,  J.  W.  Sons  Music 
Co.,  Kansas  City,  Mo. ;  Jungnickle  Bros.,  15 
Whitehall  St.,  New  York ;  Kondas  Music  Pub. 
Co.,  52  Harbor  Ave.,  Ashtabula,  Ohio;  Krey 
Music  Co.,  361  Washington  St.,  Boston,  Mass. ; 
Manning,  Clarice  &  Co.,  967  Beachwood  Drive, 
Hollywood,  Cal. ;  Melo-Art  Music  Pub.  Co., 
1547  Broadway,  New  York;  Melody  Market, 
Niles,  Michigan;  Mid  West  Music  Pub.  House, 
407  N.  Osage  St.,  Sedalia,  Mo.;  Morris, 
Joseph  &  Co.,  119  N.  Clark  St.,  Chicago,  III, 
and  1599  Broadwav,  New  York ;  Murphv,  Jor- 
dan S.,  135  State  St.,  Auburn,  N.  Y.;  Pal- 
metto Music  Pub.  Co.,  Charleston,  S.  C. ; 


Bill  Asks  Repeal  of  N.  Y. 
Commission  Law 

A BILL  was  introduced  in  the  Assem- 
bly Tuesday  by  Louis  Cuvillier,  of 
New  York,  calling  for  the  repeal  of 
the  law  which  brought  about  the  creation 
of  the  New  York  State  Motion  Picture 
Commission,  in  1921.  Only  a  week  ago, 
Governor  Smith,  in  his  message  to  the 
Legislature,  recommended  the  repeal  of 
the  law. 

The  bill  has  been  referred  to  one  of 
the  committees  and  in  all  probability  ac- 
tion will  be  taken  in  the  near  future  and 
it  will  go  to  a  vote. 


Paull,  E.  T.  Music  Co.,  243  West  42nd  St., 
New  York.;  Peiffer,  Arthur,  Co.,  127  Maine 
St.,  Quincy,  111.;  The  Refousse  Music  Pub. 
Co.,  145  W.  45th  St.,  New  York;  Roat, 
Charles  E.,  Music  Co.,  Battle  Creek,  Mich.; 
Rosey,  George,  Pub.  Co.,  24  East  21st  St., 
New  York;  Schirmer,  G. ;  3  East  43rd  St.,  New 
York ;  Schuberth,  Edward  &  Co.,  11  East  22nd 
St.,  New  York;  Schwartz,  Ben,  Music  Co., 
1591  Broadway,  New  York;  Southern  Cali- 
fornia Music  Co.,  332  S.  Broadway,  Los 
Angeles,  Cal.;  Siebrecht,  Arthur  M.,  &  Co., 
Lexington,  Ky.;  Smith,  Eliza  Doyle,  59  East 
Van  Buren  St.,  Chicago,  111.;  Smythe,  Billv, 
Music  Co.,  423  W.  Walnut  St.,  Louisville, 
Ky.;  Stasney,  A.  J.,  Music  Co.,  Strand  Thea- 
tre Bldg.,  New  York;  Summv,  Clavton  F., 
Co.,  64  E.  Van  Buren  St.,  Chicago,  111.;  Sun- 
shine Music  Co.,  El  Paso,  Texas ;  Taylor,  Tell, 
Grand  Opera  House  Bldg.,  Chicago,  111. ;  Vic- 
tor Music  Co.,  1132  Masonic  Temple,  Chicago, 
111.;  Volkwein  Brothers,  Pittsburgh,  Pa.; 
West  Coast  Music  Co.,  Los  Angeles,  Cal.; 
Wilier  Music  Co.,  Cincinnati,  O.;  White- 
Smith  Music  Publishing  Co.,  62-64  Stanhope 
St.,  Boston,  Mass.;  Wilson  Brothers,  Green- 
ville, Ohio. 

Mayor  Sees  No  Demand 
for  Sunday  Closing 

With  the  theatres  apparently  permanently 
closed  on  Sunday  at  Wabash,  Ind.,  a  new 
Sunday  closing  war  has  broken  out  at  Rich- 
mond, Ind.  Mayor  James  Wilson  of  Wabash 
clamped  the  lid  down  so  tight  that  a  news- 
paper could  not  be  bought  on  the  first  day 
of  the  week,  but  now  has  relented,  and  some 
lines  of  business  are  being  permitted  to  resume 
Sunday  operations.  Sheriff  Hoyt  Summer- 
land  of  Wakash  county  declared  he  would  not 
permit  the  theatres  to  reopen. 

Several  weeks  ago  the  Richmond  Ministerial 
Association  circulated  petitions  in  churches 
calling  upon  Mayor  Lawrence  A.  Handley  to 
close  the  picture  houses  on  Sunday.  The 
theatres  circulated  similar  petitions  and  got 
as  many  names  favoring  continued  operation. 

The  mayor  last  week  gave  out  a  public 
statement  addressed  to  the  ministerial  associa- 
tion in  which  he  said  Sunday  shows  would 
not  be  interfered  with,  and  that  he  did  not 
believe  there  is  a  demand  for  closing  action 
on  his  part. 

Attorney  for  Valentino 
Denies  Settlement 

Arthur  Butler  Graham,  attorney  for  Ro- 
dolph  Valentino,  has  taken  exception  to  stories 
appearing  in  certain  trade  journals  regarding, 
a  settlement  between  the  star  and  Famous 
Players-Lasky. 

The  attorney's  letter  follows  in  part: 

"  There  is  no  foundation  whatever  for  ar- 
ticles in  certain  trade  papers  reporting  a 
rumored  settlement  between  Rodolph  Valen- 
tino and  Famous  Players-Lasky  Corporation. 

"  There  has  been  no  final  determination  of 
the  action  in  the  equity  court.  Preparations 
are  being  made  to  try  the  case  when  reached, 
and  the  evidence  will  be  Mr.  Valentino's  com- 
plete justification  for  his  present  self-denial 
and  courageous  resistance." 


Mary  Pickford  to  Produce 
"Faust"  for  Screen 

MARY  PICKFORD  will  produce 
"  Faust "  under  the  direction  of 
Ernst  Lubitsch.  Miss  Pickford 
will  appear  in  the  role  of  Marguerite. 
The  photoplay  will  be  elaborately  pro- 
duced. As  work  on  "  Faust "  is  to  be 
started  at  once  the  production  of  "  Dor- 
othy Vernon  in  Haddon  Hall "  will  be 
postponed  to  be  taken  up  again  at  a  later 
date,  probably  next  summer.  This  is  the 
substance  of  a  statement  given  out  this 
week  from  United  Artists'  headquarters 
in  New  York.  The  statement  continues: 
"  To  portray  the  role  of  Marguerite  in 
'  Faust '  long  has  been  a  cherished  dream 
of  Miss  Pickford,  and  Mr.  Lubitsch  was 
engaged  by  her  with  this  idea  in  mind. 
Mr.  Lubitsch  also  has  long  been  ambi- 
tious to  undertake  the  direction  of  a 
screen  version  of  '  Faust,'  but  asserts  that 
he  never  had  found  the  right  person  to 
picturize  the  character  until  he  met  Miss 
Pickford,  who  he  declares  represents  the 
ideal  type  for  this  role  that  has  been 
made  famous  in  drama  and  opera." 

It  is  of  interest  in  connection  with  the 
above  announcement  to  note  that  Fer- 
dinand Pinney  Earle,  the  director,  has 
been  preparing  a  production  of  Goethe's 
"Faust"  for  the  past  14  months.  Mr. 
Earle  expresses  the  opinion  that  the  two 
motion-picture  versions  of  "Faust"  will 
afford  screen  patrons  with  the  opportun- 
ity for  an  interesting  comparative  study 
of  the  methods  of  treatment  applied  in 
both  his  own  and  Miss  Pickford's  adap- 
tations. 


Music  Tax  Law  Needs 
Understand  ing 

The  recent  revival  of  the  theatre  owners' 
campaign  against  the  "  music  tax,"  so-called, 
suggests  the  necessity  of  understanding  the 
legal  situation.  One  phase  of  the  attack  was 
the  institution  of  Sherman  "  anti-trust "  Act 
proceedings  by  the  Department  of  Justice  and 
the  Federal  Trade  Commission  on  the  grounds 
that  the  alleged  abuse  of  the  copyright  laws 
was  in  effect  a  conspiracy  to  foster  unfair 
competition  and  to  restrain  the  trade  of  thea- 
tre musicians  and  other  composers,  not  in  the 
alleged  "  music  trust."  The  other  form  of 
relief  is  of  a  legislative  nature,  intended  to 
revise  the  music  copyright  laws,  which  are 
an  integral  portion  of  the  patent  laws.  The 
House  Patents  Committee  have  assured  the 
industry  of  favorable  inclination  toward  a 
satisfactory  amendment,  and  it  now  remains 
for  the  industry  to  appear  in  hearings  before 
the  patents  committee,  headed  by  the  Hon. 
Florian  Lampert  of  Wisconsin,  who  has  gone 
into  the  music  tax  very  thoroughly. 

One  thing  to  bear  in  mind  is  that  no  title 
can  be  copyrighted,  for  titles  are  under  the 
head  of  trade  marks  and  are  handled  through 
the  patent  office  and  not  the  Library  of  Con- 
gress. Neither  can  ideas  be  cop}rrighted. 
Registration  and  not  any  prior  protection  is 
given  in  the  certificate  of  copyright.  It  is  not 
adjudication  of  a  claim  but  simply  registra- 
tion. All  music  so  registered  has  to  pay  one 
dollar  as  a  fee  to  the  Library.  Last  year  gross 
receipts  were  $145,398.26.  Registrations 
numbered  approximately  140,000.  Of  the 
20,074  printed  volumes  no  doubt  several  thou- 
sand were  movie  stories  or  special  editions  of 
classics  for  movie  features  from  the  nearly 
9,000  photodramas  listed.  The  copyright  term 
on  all  subjects  begins  the  moment  the  copy- 
right "  line  "  is  given  to  the  public. 


January  20,  1923 


301 


Novel  Plan  as  Aid  to 
Kansas  Finances 

C.  E.  Cook,  business  manager  of  the  M.  P. 
T.  0.  Kansas,  has  under  consideration  three 
plans,  one  of  them  a  precedent  in  the  Middle 
West,  as  a  means  of  making  the  Kansas  or- 
ganization one  of  the  strongest  financed  bodies 
of  exhibitors  west  of  the  Mississippi  river. 

The  M.  P.  T.  0.  Kansas,  like  many  other 
state  exhibitor  organizations,  is  in  need  of 
funds  to  successfully  carry  out  its  public  serv- 
ice campaign.  The  first  plan  of  Mr.  Cook 
requires  a  tie-up  with  some  large  banking 
institution  in  which  the  M.  P.  T.  0.  Kansas 
funds  will  be  kept.  Mr.  Cook,  through  such 
a  bank,  would  obtain  the  distribution  of  small 
pocket  banks  to  each  member  of  the  state 
organization.  The  first  ticket  sold  each  night, 
regardless  of  price,  the  amount  would  be 
placed  in  the  small  bank,  which  would  be 
placed  in  the  box  office.  Collection  of  money 
thus  obtained  would  be  made  about  once  every 
three  months,  Mr.  Cook  said. 

"  The  price  of  the  first  ticket  sold  every 
night  never  would  be  missed  by  the  exhib- 
itors," Mr.  Cook  said,  "  regardless  of  how 
small  the  theatre  may  be.  Such  a  revenue 
would  amount  to  a  respectable  total  at  the 
end  of  the  year  and  greatly  relieve  the  heavy 
expenditure  of  sending  out  innumerable  form 
letters  each  month,  which  are  an  absolute 
necessity  in  rendering  service  to  exhibitors. 
This  plan  would  not  interfere  with  the  annual 
dues  of  $52  from  each  exhibitor." 

Retiring  Penn.  Governor 
Approves  Censors 

A  great  financial  saving  to  the  motion  pic- 
ture industry  in  Pennsylvania  has  been  ef- 
fected through  economies  created  by  the 
Board  of  Motion  Picture  Censors,  according 
to  a  statement  made  by  Governor  William  C. 
Sproul  in  bis  final  message  to  the  legislature, 
made  at  the  opening  session  of  that  body  in 
Harrisburg  on  January  2. 

He  declared  that  a  great  improvement  in  the 
character  of  films  shown  in  the  state  has  been 
brought  about  through  the  board's  policy  of 
driving  the  "  hero  crook "  from  the  screen, 
and  added  that  "  despite  the  move  to  the  con- 
trary the  necessity  for  censorship  is  very  ap- 
parent," declaring  it  was  found  necessary  to 
make  29,868  eliminations  from  18,366  reels  ex- 
amined during  the  last  year. 

It  is  pointed  out,  however,  that  Governor 
Sproul's  insistence  on  the  continuance  of  cen- 
sorship in  Pennsylvania  carries  no  special  sig- 
nificance in  view  of  the  fact  that  his  term  of 
office  expires  this  month.  Gifford  Pinchot, 
who  succeeds  Sproul  as  Governor,  has  not  com- 
mitted himself  as  to  what  his  policy  will  be 
on  the  question  of  censorship. 


Late  News  Notes  from  the 
West  Coast  by  Wire 

PAUL  GERSON  PICTURES  COR- 
PORATION of  San  Francisco  has 
leased  space  at  Universal  City  for  the 
production  of  "  The  Cricket  on  the 
Hearth  "  under  the  direction  of  Lorimer 
Johnson.  The  cast  will  include  Virginia 
Brown  Faire,  Fritzi  Ridgeway,  Jones 
Standing,  Margaret  Landis,  William 
Stoddard,  Paul  Gerson  and  Charles  Ger- 
son. 

The  annual  ball  of  the  Motion  Pic- 
ture Directors'  association  will  be  held 
at  the  Alexandria  Hotel  on  the  evening 
of  the  17th  of  February. 


MOTION  PICTURE 

NEWS 

William  A.  Johnston,  Pres.  &  Editor 
E.  Kendall  Gillett,  Treasurer 
J.  S.  Dickerson,  Managing  Editor 
Fred.  J.  Beecroft,  Adv.  Mgr. 


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Copyright,  I9tt,  by  Motion  Picture  News,  Inc. 


Pettijohn  Is  Missionary 
on  Censorship 

The  seriousness  of  the  censorship  situation 
in  Missouri  and  Indiana  resulted  in  a  visit 
to  those  states  by  Charles  Pettijohn,  as  rep- 
resentative of  the  Will  Hays  organization, 
during  the  past  two  weeks. 

Pettijohn  conferred  with  leading  men  of 
the  industry  at  Indianapolis  where  the  state 
legislature  convened  last  week.  Several  of 
the  local  influential  women's  organizations 
have  declared  in  favor  of  censorship,  but  the 
powerful  Indiana  Indorsers  of  Photoplays, 
with  branches  in  dozens  of  cities,  are  expected 
to  continue  their  stand  with  the  industry 
against  the  regulation,  believing  in  unofficial 
indorsement  rather  than  legal  restriction. 

Pettijohns  schedule  in  Missouri  included  a 
conference  with  exchange  managers  and  ex- 
hibitors in  St.  Louis  and  another  one  at  Jef- 
ferson City. 

Two  years  ago  Missouri  was  saved  from 
censorship  through  the  efforts  of  a  valiant 
band  in  the  state  senate.  A  few  of  those  gen- 
tlemen are  no  longer  members  of  the  legisla- 
ture, which  makes  the  situation  all  the  more 
difficult. 


Reform  Bureau  Will  Urge 
Federal  Regulation 

In  a  statement  to  the  United  Press  Monday 
evening,  Kobert  Watson,  president  of  the  In- 
ternational Keform  Bureau,  replacing  the 
late  Dr.  Wilbur  Crafts,  announced  that  the 
church  leaders  will  meet  January  18th 
instead  of  January  10th,  to  discuss  movie  and 
other  indigo  legislation. 

Watson  said  that  his  bureau  will  launch  a 
movement  for  federal  regulation  of  the  film 
business  as  a  result  of  the  Will  Hays  order 
restoring  Arbuckle  to  the  screen. 

In  effect  the  law  the  Reform  Bureau  prom- 
ises is  a  six-member  federal  movie  commission 
of  four  men  and  two  women,  to  each  receive 
$9,000  a  year,  all  the  perquisites  of  govern- 
ment officials,  travel  allowances,  etc.,  clerks 
and  other  supernumaries. 


Dr.  Giannini  Honored  at 
Coast  Luncheon 

Not  since  the  initial  visit  of  Will  H.  Hays 
to  Los  Angeles  have  as  many  motion  picture 
producers  gathered  together  to  pay  homage 
to  an  individual  as  the  assemblage  that  hon- 
ored Dr.  A.  H.  Gianinni  at  a  luncheon  given  in 
his  honor  by  Joseph  Schenck  and  Sol  Lesser 
at  the  Hotel  Ambassador,  Los  Angeles,  this 
week. 

Dr.  Gianinni  is  regarded  as  one  of  America's 
greatest  bankers.  He  is  president  of  the  East 
River  National  Bank  of  New  York.  In  the 
past  few  years,  Doctor  Gianinni  has  been  loan- 
ing motion  picture  producers  and  distributing 
organizations  for  the  production  and  releasing 
of  film  product  of  merit. 

According  to  Gianinni,  the  motion  picture 
industry  is  placed  in  his  estimation  on  a  par- 
allel with  the  greatest  industries  in  the 
country. 

Three  years  ago,  according  to  Gianinni, 
when  the  big  crash  came  and  finances  were  at 
their  lowest  ebb  in  recent  money  history,  the 
picture  world  stood  pat  and  paid  its  debts. 
Dr.  Gianinni  proudly  asserts  he  has  never 
lost  a  dime  in  all  his  bank  loans  with  the 
silent  drama  industry. 

Among  those  present  at  the  Schenck- 
Lesser  luncheon  were  Mack  Sennett,  Thomas 
H.  Ince,  Abraham  Lehr,  F.  J.  Godsol,  Irving 
M.  Lesser,  B.  P.  Shulberg,  Jack,  Harry  and 
Sam  Warner,  Samuel  Goldwyn,  Jack  Coogan, 
Sr.,  Sid  Grauman,  J.  G.  Bachman,  M.  C.  Levee, 
A.  L.  and  M.  Gore,  Adolph  Ramish,  George 
Lichtenberger,  John  McCormick,  A.  L.  Bern- 
stein, Edwin  Carewe,  Montague  Glass,  J.  D. 
Williams,  Sam  Katz,  Harry  D.  Wilson,  John 
Considine,  M.  Rosenberg,  Mr.  Schenck,  Mr. 
Lesser,  their  honored  guest  and  many  others 
of  equal  note. 

New  Companies  Organized 
for  New  Year 

The  first  week  of  the  new  year  brought  the 
incorporation  of  the  following  motion  picture 
companies  in  New  York  state,  according  to 
records  filed  with  the  secretary  of  state  at 
Albany : 

Prudential  Film  Distributors  Corporation, 
$10,000,  Charles  A.  True,  M.  E.  Graef,  Esther 
Epstein,  New  York  City;  F.  X.  Pictures,  Inc., 
Yonkers,  $20,000,  I.  Kaplan,  P.  Cohen,  S. 
Ellis,  New  York  City;  Verity  Film  Co.,  Inc., 
$50,000,  Joseph,  Anna  and  Pasquale  Ornato, 
New  York  City;  Pictorial  Clubs,  Inc.,  $500, 
William  R.  Kelley,  New  York;  William  W. 
Kincaid.  Niagara  Falls;  C.  F.  Abbott,  Mont- 
clair,  N.  J.;  Tristone  Pictures,  $25,000,  P.  H. 
Loftus,  H.  E.  Kelley,  T.  H.  Dugan,  New 
York;  Aress  Amusement  Co.,  Inc.,  $50,000, 
Harry  Suchman,  J.  Rosenthal,  I.  Rosenthal, 
New  York  City;  Fascination  Pictures,  Inc., 
$10,000,  L.  R.  Bangsberg,  H.  S.  Douglas, 
E.  C.  Christensen,  New  York. 


Fitzmaurice  to  Produce 
for  Goldwyn 

SAMUEL  GOLDWYN  announces  his 
affiliation  with  George  Fitzmaurice 
and  wife  to  make  a  series  of  George 
Fitzmaurice  productions.  The  first  of 
these  will  be  a  screen  version  of  a  well 
know  i  play,  the  title  of  which  has  not  yet 
been  announced.  Production  will  begin 
upon  completion  of  Fitzmaurice  filming 
"The  Cheat."  with  Pola  Negri. 

Goldwyn  states  negotiations  are  pend- 
ing with  several  other  well  known  pro- 
ducers, each  to  conduct  a  separate  unit. 


302 


Motion  Picture  News 


Coogan  Pictures  for  First  National 

Sol  Lesser  Arranges  for  Distribution 
of  Jackie's  Two  New  Productions 


WITH  the  advent  of  the  new  year  comes 
the  announcement  from  Sol  Lesser  on 
the  west  coast  to  the  effect  arrange- 
ments have  been  completed  whereby  Associ- 
ated First  National  Pictures,  Inc.,  have 
arranged  to  release  and  distribute  two  new 
Jackie  Coogan  productions. 

The  new  Coogan  features  are  "  Daddy,"  an 
original  story  which  was  directed  by  E.  Mason 
Hopper  and  which  will  be  released  some  time 
in  March  and  "  Toby  Tyler,"  the  circus  story 
which  is  now  practically  completed  and  which 
was  directed  by  Eddie  Cline  who  was  loaned 
ihe  Coogan  unit  through  the  courtesy  of 
Joseph  Schenck.  Cline  is  Buster  Keaton's 
director. 

Each  of  these  Coogan  offerings  will  be  re- 
leased as  have  the  former  Coogan  features, 
on  open  market  booking  basis. 

The  "  Toby  Tyler  "  production  is  scheduled 
for  a  June  release.  Harper  and  Brothers  con- 
template issuing  an  elaborate  photoplay  edi- 
tion of  the  book  with  stills  from  the  Jackie 
Coogan  film  version.  The  book  will  precede 
the  release  of  the  film  several  months  and  a 
special  campaign  will  be  put  into  effect 
throughout  the  country  by  the  publishers. 

"  Daddy "  was  15  weeks  in  production  at 
United  Studios,  Hollywood.  "Toby  Tyler" 
•consumed  practically  an  equal  amount  of  time. 
Each  of  the  productions  are  in  full  feature 
length. 

The  deal  for  these  two  Coogan  pictures  was 
•entered  into  during  the  west  coast  visit  of  the 
First  National  executives  last  month  and  was 
•completed  immediately  upon  their  return  to 
New  York. 

Irving  M.  Lesser  has  returned  east  to  his 


New  York  headquarters  where  he  will  handle 
the  general  distribution  of  the  new  products 
as  well  as  pilot  distribution  for  all  of  the 
former  Jackie  Coogan  productions. 

These  are  the  fifth  and  sixth  offerings  that 
Jackie  Coogan  has  made  for  First  National 
under  the  presentation  banner  of  Sol  Lesser. 
The  former  products  are  "  Peck's  Bad  Bov," 
"  My  Boy,"  "  Trouble,"  and  "  Oliver  Twist." 

"  Daddy  "  is  said  to  be  somewhat  along  the 
pathetic  lines  of  "  Oliver  Twist  "  while  "  Toby 
Tyler  "  is  just  the  opposite,  dealing  with  the 
adventures  of  a  little  lad  who  runs  away  with 
a  circus  and  finally  is  proclaimed  the  greatest 
bareback  rider  the  world  has  ever  known. 


New  York,  Atlanta  Jump 
Ahead  in  Pathe  Contest 

At  the  close  of  the  seventh  week  of  the 
Eschmann  Sales  Contest,  on  December  23,  the 
returns  showed  Pathe  branches  at  New  York 
and  Atlanta  making  the  best  speed  recorded 
for  the  week.  New  York  had  advanced  from 
tenth  to  fourth  place,  while  Atlanta  had  made 
a  spectacular  jump  from  eighteenth  to  tenth. 
The  three  leaders  continued  to  be  Portland, 
Los  Angeles  and  Milwaukee,  in  the  order 
named. 

This  contest  ended  at  midnight  on  Decem- 
ber 30.  It  will  remain  for  the  complete  re- 
turns from  the  eighth  and  final  week  to  make 
certain  that  some  "  dark  horse ""  has  not 
usurped,  or  tied  for,  one  of  the  prize  posi- 
tions. 


Top  and  bottom,  scenes  from  "  Flames  of  Passion," 
and  center  scene  from  "  The  Valley  of  Souls,"  Inde- 
pendent Pictures  Corporation's  productions. 

Herbert  Brenon  to  Direct 
for  Paramount 

The  production  department  of  Paramount 
announced  this  week  that  Herbert  Brenon  had 
signed  a  contract  whereby  he  becomes  a  spe- 
cial director  of  Paramount  pictures.  His 
first  production,  which  will  be  made  at  the 
Lasky  studio,  will  be  Cosmo  Hamilton's  "  The 
Rustle  of  Silk,"  in  which  Betty  Compson  will 
bo  starred.  This  will  be  followed  by  "  The 
Woman  With  Four  Faces,"  by  Bayard  Veiller, 
in  which  Miss  Compson  will  also  be  the  star. 

Mr.  Brenon  has  been  prominent  in  the  pro- 
fession ever  since  he  produced  "  Neptune's 
Daughter "  for  Fox.  This  production  was 
followed  by  "  A  Daughter  of  the  Gods,"  which 
he  produced  also  for  Fox.  In  both  of  these 
pictures  Annette  Kellerman  was  starred.  Then 
came  "  War  Brides,"  in  which  Alia  Nazimova 
was  the  star.  Later  on  he  produced  "  The 
Fall  of  the  Romanoffs,"  "  The  Lone  Wolf," 
and  "  The  Passing  of  the  Third  Floor  Back." 


Scenes  from  "  Kindled  Courage,"  a  Universal  picture  starring  Edward  (Hoot)  Gibson 


Loew  Opens  New  Theatre 
at  Astoria,  N  Y. 

A  large  gathering  of  film  and  stage  celeb- 
rities accompanied  Marcus  Loew  to  Loew's 
Astoria  theatre,  New  York,  Monday  evening, 
to  participate  in  the  festivities  in  honor  of  the 
new  addition  to  the  Loew  circuit. 

Borough  President  Conley  made  an  address 
of  welcome  and  the  following  stage  folk  were 
introduced:  Miriam  Battista,  Wesley  Barry, 
Alice  Terry,  Ann  Pennington,  Mary  Carr, 
Mme.  Doraldina,  Edward  Earle,  Valerie 
Emanuel,  Dorothy  Green,  Vera  Maxwell, 
Yvonne  Shelton,  Hope  Hampton,  Anna  Held, 
Jr.,  Johnny  Hines,  Zana  Keefe,  Virginia  Lee, 
Alice  Maison,  and  Wesley  Totten. 


January  20,  1  9  2  j 


303 


A  group  of  scenes  from  the  latest  Murray  Garsson  production,  "Success" 


Stroheim  to  Film  "Merry  Widow" 

Goldwyn  Also  Announces  "Three  Wise 
Fools "  to  Be  Produced  by  King  Vidor 


Assoc.  Exhibitors'  Sales 
Representatives  Named 

WB.  FRANK,  general  sales  man- 
ager of  Associated  Exhibitors, 
•  announced  this  week  the  ap- 
pointment of  A.  W.  Smith,  Jr.,  as  gen- 
eral home-office  representative.  The  ap- 
pointment was  effective  January  1st. 
Mr.  Smith  resigned  as  assistant  general 
manager  of  Arthur  S.  Kane  Pictures 
Corporation  to  accept  this  appointment. 

Mr.  Frank  announced  also  the  appoint- 
ment of  Daniel  L.  Martin  as  branch  sales 
manager  in  Kansas  City,  and  Irvin  Hirsch 
in  Indianapolis,  and  of  the  following  ad- 
ditions to  the  list  of  sales  representa- 
tives at  various  branches:  Chicago,  E.  P. 
Pickler  and  Phil  Solomon;  Buffalo,  John 
Thomson;  St.  Louis,  L.  C.  Dillon;  Pitts- 
burgh, R.  J.  Manhews;  New  Orleans,  L. 
S.  Collier. 


Geller  Will  Establish 
Publicity  Agency 

James  Geller,  formerly  press  representative 
for  Douglas  Fairbanks  and  special  writer  for 
the  Jackie  Coogan  Productions  and  more  re- 
cently director  of  exploitation  for  the  William 
Fox  Circuit  of  Theatres,  has  severed  his  con- 
nection with  the  Fox  Film  Corporation  to  es- 
tablish an  agency  in  New  York  in  partnership 
with  Edward  Frohlich  for  the  purpose  of  pub- 
licizing stage  and  screen  artists. 

Mr.  Frohlich  has  served  for  the  past  fifteen 
years  as  a  staff  writer  on  many  of  the  large 
metropolitan  dailies  and  has  also  been  a  fre- 
quent contributor  of  articles  on  the  stage  and 
screen  to  most  of  the  leading  publications  of 
this  country  and  abroad. 


Ivor  Novello  Is  Signed  by 
D.  W.  Griffith 

D.  W.  Griffith  has  signed  Ivor  Novello,  the 
English  actor,  to  an  optional  contract  extend- 
ing for  five  years.  The  engagement  of  Novel- 
lo is  stated  by  United  Artists  to  have  followed 
a  survey  by  Mr.  Griffith  of  the  domestic  field, 
especially  among  university  and  college  men, 
in  search  of  screen  acting  material. 


Herbert  Rawlinson  stars  in  "  The  Scarlet  Car,"  Uni- 
varsal  attraction  from  which  these  scenes  are  taken. 


ERIC  VON  STROHEIM  will  produce  a 
screen  version  of  Franz  Lehar's  comic 
opera,  "  The  Merry  Widow " ;  King 
Vidor  will  film  John  Golden's  stage  produc- 
tion, "  Three  Wise  Fools " ;  and  Clarence 
Badger  has  been  engaged  to  direct  the  picturi- 
zation  of  Edward  E.  Rose's  new  mystery  play, 
"  Red  Lights."  These  are  three  interesting 
items  contained  in  the  sheaf  of  trade  an- 
nouncements from  the  Goldwyn  home  office 
this  week. 

Goldwyn  Pictures  Corporation  purchased 
from  Col.  Henry  W.  Savage  the  screen  rights 
to  Franz  Lehar's  comic  opera,  "  The  Merry 
Widow,"  as  the  second  production  to  be  made 
by  Eric  von  Stroheim,  who  was  recently  placed 
under  a  long  term  contract. 

Von  Stroheim  is  now  completing  the  conti- 
nuity for  his  first  Goldwyn  picture,  "  Mc- 
Teague,"  from  Frank  Norris's  famous  novel. 
Upon  completing  the  photography  on  that 
photoplay,  von  Stroheim  will  prepare  the 
continuity  for  "  The  Merry  Widow  "  and  then 
direct  it. 

The  history  of  "The  Merry  Widow"  is 
unique  in  the  annals  of  light  opera.  After  its 
successful  production  in  Vienna,  Colonel  Sav- 
age bought  it  for  America  and  presented  it 
in  New  York,  where  it  scored  an  instant  and 
complete  hit,  and  several  companies  toured 
the  country  in  it  for  several  years.  Colonel 
Savage  has  staged  two  revivals  to  enormous 
receipts. 

Goldwyn  is  going  to  make  one  of  its  super- 
productions  from  the  successful  Austin  Strong 
play,  "  Three  Wise.  Fools,"  which  John  Golden 
produced  in  New  York  three  or  four  seasons 
ago  and  which  had  a  season's  run  on  Broad- 
way and  has  since  been  on  tour. 

King  Vidor,  recently  placed  under  contract 
to  direct  for  Goldwyn  for  a  term  of  years,  has 
been  selected  to  wield  the  megaphone  on  the 
production.  Mr.  Vidor  is  making  the  screen 
adaptation  of  the  play  in  consultation  with 


June  Mathis.  The  work  of  casting  the  play 
will  soon  be  begun. 

Rupert  Hughes  is  using  Goldwyn's  studio 
offices  and  the  technical  departments  as  set- 
tings for  his  new  picture  based  upon  his  novel 
concerning  the  film  colony  in  Hollywood, 
"  Souls  for  Sale."  The  picture  will  give  movie 
patrons  an  inside  view  of  the  workings  of  a 
great  motion  picture  studio. 

Goldwyn  Pictures  Corporation  has  engaged 
Clarence  Badger  to  direct  the  pieturization  of 
Edward  E.  Rose's  new  mystery  play,  "  Red 
Lights,"  formerly  called  "The  Rear  Car." 
This  is  the  play  which  has  had  such  a  long 
run  in  Los  Angeles  and  is  now  being  presented 
in  the  East. 

Carey  Wilson,  of  Goldwyn's  editorial  de- 
partment, is  making  the  screen  adaptation  of 
the  play.  The  cast  is  now  being  selected  by 
the  production  officials,  and  the  art  department 
is  at  work  on  the  interior  settings.  This 
marks  Mr.  Badger's  return  to  the  ranks  of; 
Goldwyn  directors  after  a  two  years'  absence^ 


Active  Schedule  Ahead  for 
Sawyer- Lubin  Company 

Arthur  H.  Sawyer,  supervising  director  of 
S-L  Pictures,  made  some  interesting  announce- 
ments this  week  concerning  his  company's 
activities.  Following  the  release  of  "  Your 
Friend  and  Mine,"  the  company  will  start 
production  work  on  "  Dangerous  Dan  Mc- 
Grew,"  adapted  from  Robert  W.  Serviss's 
famous  poem.  The  rights  to  Willard  Mack's 
latest  stage-play  "  Red  Bulldogs  "  have  been 
purchased.  Arrangements  have  also  been  com- 
pleted whereby  Willard  Mack  will  write  spe- 
cial original  stories  for  Associated  Pictures 
Corporation,  the  organization  recently  formed 
by  Sawyer  and  Lubin  for  the  production  of 
S-L  features  for  release  through  Metro. 


304 


Motion  Picture  News 


"Third  Alarm  "  Opens  at  ft.  Y.  Astor 

Dignitaries  Attend  World's  Premiere 
of  Emory  Johnson  Production  For  F.B.  O. 


THE  clang  of  the  fire-engine,  that 
noisy  Pied  Piper  which  draws  the 
youthful  of  the  nation  from  six  to 
sixty,  resounded  throughout  the  Astor  theatre, 
last  Monday  evening  with  a  vengeance.  The 
occasion  was  the  world's  premiere  of  the 
Emory  Johnson  production,  "  The  Third 
Alarm,"  which  Film  Booking  Offices  of  Amer- 
ica is  presenting  for  an  extended  run  at  the 
Broadway  house. 

Outside  on  the  street  the  'gong  stopped 
passers-by  and  brought  them  into  the  attrac- 
tive lobby;  inside  it  served  as  part  of  the 
musical  embellishments  of  the  most  thrilling 
fire  sequence  ever  seen  upon  the  screen. 

Monday  evening  was  a  big  night  for  F.  B. 
O.,  the  eight  months  old  infant  of  the  "  infant 
industry."  In  presenting  such  a  production 
as  "  The  Third  Alarm,"  F.  B.  0.,  under  the 
management  of  P.  A.  Powers,  has  made  great 
strides. 

Even  while  the  dedication  to  Thomas  J. 
Drennan,  fire  commissioner  of  New  York  was 
flashed  on  the  screen,  Fire  Chief  Kenlon  and 
his  men  were  answering  a  third  alarm  fire 
less  than  two  miles  away.  It  was  this  fire 
which  kept  Chief  Kenlon  and  several  other 
leading  officials  of  the  fire  department  from 
seeing  "  The  Third  Alarm "  on  the  screen. 
But  the  theatre  was  filled  with  notables,  in- 
cluding Commissioner  Drennan,  Deputy  Com- 
missioner Joseph  M.  Crawley;  Chief  Thomas 
J.  Hayes,  Chief  Valentine  Fendrich;  Commis- 
sioner of  Public  Works  Joseph  Johnson ; 
Honorary  Battalion  Chief  William  W.  Cohen, 
and  many  other  officials  in  addition  to  leaders 
of  the  film  world  in  New  York. 

The  picture  will  run  a  month  at  the  Astor 
theatre.  It  is  being  heavily  exploited  by  the 
F.  B.  0.  advertising  department  under  the 
direction  of  Nat.  G.  Kothstein.  Great  ad- 
vance interest  was  created  by  the  work  of 


Capt.  Harry  Gardner,  "  the  human  fly,"  who 
made  a  series  of  climbs  up  the  sides  of  large 
buildings  throughout  the  city  advertising  the 
feature  at  the  Astor  theatre. 

The  production  is  the  second  of  Emory 
Johnson  productions  to  be  released  through 
the  Film  Booking  Offices  of  America.  It 
was  directed  by  Mr.  Johnson  and  the  story 
written  by  Emelie  Johnson.  Ralph  Lewis  is 
featured  and  its  all-star  cast  includes  Johnnie 
Walker,  Ella  Hall,  Virginia  True  Boardman, 
Richard  Morris,  Josephine  Adair,  and  Frankie 
Lee. 


Love  Letter 99  with  Gladys 
Walton  Due  February  21 

Gladys  Walton's  first  1923  picture  for  Uni- 
versal, titled  "  The  Love  Letter  "  and  adapted 
from  Bradley  King's  "  The  Madonna  of 
Avenue  A,"  will  be  released  on  February  12th, 
according  to  an  announcement  this  week  from 
the  Universal  home  office. 


"Gimme!99  at  the  New  York 
Capitol  Next  Week 

"  Gimme !"  Rupert  Hughes's  latest  Gold- 
wyn  picture,  will  be  the  attraction  at  New 
York's  Capitol  theatre  next  week.  Mr. 
Hughes  wrote  the  continuity  for  this  photo- 
play in  collaboration  with  his  wife  and  was 
assisted  by  her  in  directing  it. 

Helene  Chadwick  and  Gaston  Glass  have  the 
leading  roles.  Others  in  the  cast  are  Kate 
Lester,  Henry  B.  Walthal,  Eleanor  Board- 
man,  David  Imboden,  May  Wallace,  Georgia 
Woodthorpe,  Anderson  Smith  and  Jean  Hope. 


Stan  Laurel  is  featured  in  the  Metro  production 
"  The  Pest,"  from  which  the  above  scenes  are  taken. 

Three  Stories  Purchased 
U  niversal 


By 


Universal  has  just  acquired  the  screen  rights 
to  a  group  of  important  stories  from  the  pens 
of  well  known  persons,  and  which  are  to  be 
made  into  feature  productions  for  mid-year 
release. 

One  is  an  original  story  by  William  J. 
Flynn,  former  Chief  U.  S.  Secret  Service.  It 
is  a  strange  story  of  adventure  based  on  actual 
facts  unearthed  by  the  great  detective  during 
his  professional  career  as  a  government  sleuth. 

Another  important  story  secured  by  Uni- 
versal is  "  The  Self  Made  Wife,"  a  recent 
Saturday  Evening  Post  serial  by  Elizabeth 
Alexander. 

A  third  story  purchased  by  Universal  for 
early  production  is  "  Blinky,"  a  Gene  Markey 
story. 


Hamlin  Resigns  as  Editor 
of  M,  P.  Journal 

Thomas  J.  Hamlin,  for  three  years  manag- 
ing editor  of  Motion  Picture  Journal,  has  re- 
signed to  devote  all  his  time  to  Tom  Hamlin, 
Inc.,  advertising  agency  serving  the  eighteen 
regional  film  trade  journals  of  the  United 
States  and  Canada. 

Lawrence  A.  Urbach,  for  many  years  asso- 
ciated with  Mr.  Hamlin  on  Motion  Picture 
Journal,  is  now  managing  editor  of  that  ^rabli- 
ciation,  while  Marion  D.  Weber,  formerly 
asociate  editor  of  Motion  Picture  Journal,  is 
now  secretary-treasurer  of  Tom  Hamlin,  Inc. 


Scenes  from  the  new  Harry  Carey  picture,  "  Canyon  of  the  Foo's,"  presented  by  P.  A.  Powers,  distributed 

by  Film  Booking  Offices  of  America. 


Dave  Thompson  on  Staff  of 
Fox  Sunshine  Comedy  Co, 

Dave  Thompson,  for  many  years  connected 
with  Metro  in  an  executive  capacity,  is  the 
new  business  manager  of  the  William  Fox 
Sunshine  comedy  productions,  replacing 
Horace  Hand,  who  now  handles  the  business 
end  of  location  production. 


January  20,  1923 


305 


"Tol' able  David"  Wins 
Honor  Medal 

JAMES  QUIRK,  publisher  of  Photo- 
play Magazine,  has  formally  awarded 
to  Inspiration  Pictures  the  Medal  of 
Honor  for  having  produced  in  "  Tol'able 
David,"  in  which  Richard  Barthelmess 
made  his  first  appearance  as  a  star,  the 
best  picture  of  1922.  This  was  done  at 
the  Radio  Show  held  in  Grand  Central 
Palace,  New  York  City,  Mr.  Quirk's 
speech  being  broadcasted.  The  hand- 
some gold  medal  was  accepted  by  J. 
Boyce  Smith,  Secretary  of  Inspiration 
Pictures. 

This  award  is  made  not  by  a  jury  of 
critics  of  judges,  of  so-called  experts,  or 
of  censors,  but  by  the  American  people. 
These  people  are  regular  attendants  of 
motion  picture  theatres  throughout  the 
United  States,  and  they  are  therefore 
qualified  to  pass  upon  the  merits  of  any 
production. 

Vita  graph  President  Off 
for  Hollywood 

Albert  E.  Smith,  president  of  Vitagraph, 
left  for  Hollywood  Tuesday  where  he  will 
supervise  personally  the  special  productions 
which  have  been  announced  for  release  this 
season  by  Vitagraph.  The  next  of  these  is 
"  Masters  of  Men,"  Morgan  Robertsons  sea 
novel,  which  has  been  picturized  by  C.  Gra- 
ham Baker. 

These  special  productions  will  have  all-star 
«asts  and  Mr.  Smith  will  select  the  players. 
Before  leaving,  Mr.  Smith  said  that  the  all-star 
cast  of  "  Masters  of  Men  "  will  include  Earle 
Williams,  Alice  Calhoun,  Cullen  Landis,  and 
Wanda  Hawley.  David  Smith,  who  recently 
finished  "  The  Ninety  and  Nine,"  will  direct 
"  Masters  of  Men." 


"Cress"  Smith  to  Australia 
for  United  Artists 

Cresson  E.  Smith,  assistant  general  sales- 
manager  of  United  Artists  Corporation,  is 
sailing  on  January  23d  from  San  Francisco,  by 
the  steamship  Ventura  for  a  tour  of  the  Aus- 
tralian offices  of  United  Artists,  and  a  general 
investigation  of  United  Artists  business  in  that 
territory. 


Scenes  from  the  Edwin  Carewe  production  "  Mighty  Lak  a  Rose,"  a  First  National  attraction. 

Mackaill  appears  in  the  leading  role  and  is  the  central  figure  in  the  above  scenes. 


Dorothy 


Fox  Names  Releases  lor  January  7 

"Footlight  Ranger"  with  Chas.  Jones 
and  Dustin  Farnum  Film  on  Schedule 


PRODUCTIONS  starring  Charles  Jones 
and    Dustin    Farnum,    a    revival  of 
"  Salome,"  a  Sunshine  Comedy  and  a 
Mutt  and  Jeff  Animated  Cartoon  comprise 
the  release  schedule  for  the  week  of  January 
7th  by  Fox  Film  Corporation. 

"  The  Footlight  Ranger  "  is  the  title  of  the 
Charles  Jones  vehicle,  and  will  be  released 
on  the  fourteenth.  The  story,  which  was 
written  by  Dorothy  Yost,  presents  the  actor 
in  a  role  demanding  both  comedy  and  dramatic 
action.  The  director  is  Scott  Dunlap.  Fritzi 
Brunette  plays  opposite  Jones.     The  other 


It 


Scenes  from  "  Brass  Commandments,"  starring  William  Farnum,  a  William  Fox  production. 


players  are  James  Mason,  Lillian  Langdon, 
Lydia  Yeamans  Titus  and  Henry  Barrows. 

The  Dustin  Farnum  release  is  "  Three  Who 
Paid,"  scheduled  for  January  7th.  This  is  a 
story  of  the  American  plains  by  George  Owen 
Baxter  and  directed  by  Colin  Campbell.  Bes- 
sie Love,  Frank  Campeau,  William  Conklin, 
Fred  Kohler,  Robert  Daly  and  Robert  Agnew 
are  all  in  the  cast.  The  scenario  is  by  Joseph 
F.  Poland. 

The  Fox  Film  Corporation,  after  deciding 
upon  a  revival  of  its  screen  version  of 
"  Salome,"  undertook  the  preparation  of 
lobby  displays  and  advertising  accessories  for 
the  re-launching  of  the  production.  "  Salome  " 
is  on  the  release  schedule  for  January  14th. 

The  Sunshine  Comedy,  "  Rides  and  Slides," 
will  be  ready  for  distribution  January  7th, 
and  the  Mutt  and  Jeff  cartoon,  "  Steeple- 
chase," on  the  same  day.  Fox  News  continues 
its  bi-weekly  publication. 

"Tents  of  Allah"  Set  for 
February  25th  Release 

ASSOCIATED  EXHIBITORS  has 
selected  February  25th  as  the  re- 
lease date  for  "The  Tents  of 
Allah,"  the  second  of  the  productions 
made  for  that  organization  by  Edward 
A.  MacManus.  Both  story  and  direction 
are  by  Charles  A.  Logue,  well  known 
novelist  and  magazine  contributor.  Mr. 
Lopue  assisted  in  the  general  supervision 
of  the  producing  company's  activities.  The 
picture  was  filmed  at  the  Edward  A. 
MacManus  studios  in  Porto  Rico. 

Monte  Blue  and  Mary  Alden  have  lead- 
ing roles.  The  cast  also  includes  Mary 
Thurman,  Frank  Currier,  Macey  Harlam, 
Charles  Lane,  Sallie  Crute  and  Martin 
Faust. 


306 


Motion  Picture  News 


Doug's  Picture  Opens   in  Boston 

Park  Theatre  Sold  Out;  Police  Called 
to  Handle  Crowd;  Paul  Dickey  on  Hand 


THE  opening  of  "  Douglas  Fairbanks  in 
Robin  Hood"  at  the  Park  theatre 
Boston,  Mass.,  was  one  of  the  most 
conspicuous  events  that  has  been  seen  in  this 
city.  An  entire  day  before  the  first  per- 
formance the  whole  house  was  sold  out,  and 
hundreds  upon  hundreds  of  people  seeking 
tickets  at  the  last  minute  were  turned  away. 
Even  the  sale  of  standing  room  tickets  had 
to  be  stopped,  for  the  Fire  Department  served 
notice  that  the  limit  was  already  exceeded 
some  time  before  the  performance. 

The  audience,  which  included  a  great  num- 
ber of  Boston's  official  and  social  elect,  was 
highly  appreciative  of  the  picture.  Paul 
Dickey,  prominent  as  playwright  and  actor, 
and  who  took  the  part  of  Sir  Guy  Gisbourne 
in  the  Fairbanks  spectacle,  came  on  from  New 
York  for  the  opening.  He  was  accompanied 
by  John  Fairbanks,  Doug's  brother  and  man- 
ager. Shortly  after  the  arrival  of  these 
notables  a  press  luncheon  was  tendered  at  the 
Hotel  Touraine,  all  the  critics  being  present. 

The  lobby  was  so  jammed  at  the  time  of  the 
first  performance  that  the  police  had  to  be 
called  on  for  aid  in  making  a  passageway  that 
ticket  holders  and  the  evening's  guests  might 
get  in.  Never  in  the  city's  history,  according 
to  many  of  the  theatre  habitues  who  flocked 
to  the  premiere,  has  a  crowd  equal  to  this  ever 
been  seen  at  the  first  night  of  either  screen 
or  stage  presentation.  It  was  found  necessary 
to  delay  the  start  some  minutes  so  that  ticket 
holders  might  have  a  chance  to  get  in  before 
the  beginning. 

Following  the  intermission  after  the  first 
part  of  the  picture,  John  Fairbanks  came  out 
before  the  orchestra  and  introduced  Paul 
Dickey,  who  received  a  rousing  ovation.  Mr. 
Dickey  related  many  of  the  more  interesting 
incidents  in  connection  with  the  filming  of 
the  spectacle,  and  read  a  letter  from  Doug 
extending  his  congratulations  to  the  city  and 
best  wishes  for  the  season. 

Prominent  among  those  in  the  first  night 


audience  were  Lieut.  Gov.  Alvan  T.  Fuller, 
Mayor  James  M.  Curley,  Frederick  S.  Snyder, 
president  of  the  Chamber  of  Commerce; 
Jeremiah  Burke,  superintendent  of  schools; 
Arthur  S.  Johnson,  president  Y.  M.  C.  A.; 
Rev.  A.  Z.  Conrad,  Mrs.  C.  A.  Hutchins, 
president  Business  Women's  Club  of  Boston; 
Judge  Edward  L.  Logan,  Mrs.  Charles  W. 
Norby,  president  Y.  W.  C.  A.;  Richard  Ray, 
vice-president  Y.  M.  C.  Union;  James  J. 
Phelan,  fuel  administrator;  Professors  Baker 
and  Hersey,  of  the  English  department  at 
Harvard,  and  B.  Loring  Young,  speaker  of 
the  house  of  representatives  of  Massachusetts. 


Carl  Laemmle  Host  to  U ni- 
versal  Home-  Office  Staff 

Carl  Laemmle's  annual  party  to  the  Uni- 
versal home  office  employees  was  held  last 
Saturday  night  at  the  Hotel  Pennsylvania, 
New  York  City.  It  was  a  dance  and  buffet 
supper,  and  was  by  far  the  most  elaborate 
affair  ever  staged  by  Universal.  The  entire 
Hotel  Pennsylvania  Roof  Garden  was  given 
over  to  the  Universal  joy  makers.  By  special 
arrangement,  the  Waldorf  Astoria  Orchestra 
was  obtained  for  the  dancing.  More  than 
five  hundred  Universalites,  including  execu- 
tives and  employees  of  the  Big  U  Exchange, 
Universale  New  York  sales  branch,  were  pres- 
ent. 

The  high  light  of  the  evening  was  the  ap- 
pearance of  Mr.  Will  Hays,  who  had  gladly 
seized  the  opportunity  to  meet  the  film  fam- 
ily of  the  Universal  home  office. 

E.  H.  Goldstein,  treasurer  of  Universal, 
acted  as  master-of -ceremonies.  The  commit- 
tee on  arrangements  comprised  R.  S.  Biggart, 
Jack  Gartman,  Joe  Ludwig,  Paul  Kohner, 
Sidney  Singerman,  Mrs.  M.  F.  Todd,  and 
Harrv  H.  Zehner. 


Scenes  from  "  The  Little  Red  School  House,"  an  Arrow  release,  directed  by  John  G.  Adolfi. 


Bayard  Veiller  on  Scenario 
Staff  of  Cosmopolitan 

Bayard  Veillor,  well-known  playwright  and 
author,  has  been  engaged  by  the  Cosmopoli- 
tan Corporation  as  a  member  of  the  scenario 
staff  of  that  organization. 

Mr.  Veiller  is  best  known  as  the  author  of 
"Within  the  Law"  and  "The  13th  Chair." 
Recently,  he  has  been  devoting  most  of  his 
time  to  motion  picture  work. 


Scenes  from  the  William  Fox  comedy,  "  Young  and 
Dumb,"  with  Al.  St.  John. 

Fred  E.  Baer  Opens  Adver- 
tising Office 

Fred  E.  Baer,  associated  with  the  Charles 
Urban  enterprises  for  the  past  several  years  i  e 
as  advertising  and  publicity  director,  has  en- 
tered the  advertising  business  on  his  own. 
Mr.  Baer,  who  entered  the  film  advertising  and  1 
publicity  field  several  years  ago  from  the 
newspaper  business,  is  well  known  in  metro- 
politan film  circles.  While  setting  up  his  own 
organization,  Mr.  Baer  still  remains  associated 
with  the  Urban  enterprises  in  his  former 
capacity.  The  Fred  E.  Baer  Advertising  or- 
ganization is  headquartered  in  the  Loew 
Building. 

Fox  Manager  Made  Member 
of  Detective  Ass'n 

The  Detective  Endowment  Association  of 
the  New  York  Police  Department  has  elected 
John  Zanft,  general  manager  of  the  William 
Fox  circuit  of  theatres,  an  honorary  member 
of  the  association.  Mr.  Zanft,  who  is  known 
personally  to  many  members  of  the  detective 
bureau  through  his  long  connection  with  the 
William  Fox  theatrical  circuit,  now  exhibits 
a  membership  card  the  back  of  which  bears 
the  imprint  of  his  good  right  thumb,  a  signa- 
ture that  the  most  skilful  of  forgers  will  find 
impossible  to  duplicate. 


January  20,  1923 


307 


Floyd  Brockell  on  Tour  of 
Key  Cities  for  1st  Nat'l 

On  Monday  of  this  week,  January  8th, 
:  Floyd  M.  Brockell,  manager  of  distribution  of 
'Associated  First  National,  Inc.,  left  the  New 
i  York  office  on  an  extensive  business  tour  which 
(will  take  him  into  all  the  big  big  key  cities  of 
I  Western  United  States  and  Canada  with  a 
1  short  trip  to  Mexico  City. 

Mr.  Brockell's  itinerary  will  take  him  first 
to  Chicago,  then  to  St.  Louis,  New  Orleans, 
Mexico  City,  Dallas,  Oklahoma,  Kansas  City, 
Des  Moines,  Omaha,  Denver,  Salt  Lake,  Los 
lAngeles,  San  Francisco,  Portland,  Butte, 
Seattle,  Vancouver,  Calgary,  Winnipeg, 
Minneapolis,  Milwaukee,  back  to  Chi- 
cago and  returning  to  the  New  York  office 
March  17th. 

A  statement  from  the  First  National  home- 
office  describes  the  purpose  of  Mr.  Brockell's 
trip  in  part  as  follows: 

"  Mr.  Brockell  expects  to  come  back  with 
data  gathered  from  exhibitors  and  from  First 
National  men  in  the  field  that  will  put 
First  National  in  as  harmonious  a  relation 
with  the  exhibitor  as  it  is  possible  to  make  any 
organization.  He  will  take  up  the  question 
of  better  service  and  will  discuss  the  exhibitors 
generally  and  with  first  run  exhibitors  in  par- 
ticular the  matter  of  rentals  as  compared 
with  receipts. 

"  He  will  seek,  too,  the  best  information  on 
just  what  percentage  of  the  cost  of  a  first  run 
theatre's  program  may  safely  be  paid  for  the 
feature  picture." 


Mary  Carr  Is  Honored 
by  A.M.P.A. 

At  a  recent  meeting  of  the  A.  M.  P.  A., 
Mary  Carr,  "  the  greatest  mother  of  the 
screen,"  was  elected  an  honorary  member.  She 
is  the  only  woman  who  has  ever  been  so  hon- 
ored. The  motion  to  make  her  a  member  of 
the  organization  was  made  by  John  C.  Flinn, 
the  president,  who  said  that  this  was  due  Mrs. 
Carr,  not  only  because  of  her  work  as  a  screen 
actress  and  star,  but  also  because  of  the  deep 
I  interest  that  she  takes  in  all  branches  of  the 
industry  and  because  of  the  good  she  has  done. 

Pathe  Serial  Sales  Mana- 
ger Goes  to  Coast 

E.  0.  Brooks,  Pathe  serial  sales-manager, 
loft  New  York  on  Saturday  for  an  extended 
visit  to  Pacific  Coast  key  cities.  It  was  an- 
nounced that  Mr.  Brooks  would  devote  ten 
weeks,  or  longer,  to  a  detailed  inquiry  into 
trade  conditions  in  that  important  territory. 
His  headquarters  during  different  periods  will 
be  the  Pathe  branch  offices  at  Los  Angeles, 
San  Francisco,  Portland  and  Seattle. 

Principal  Pictures  Purchases 
King  Vidor  Studio 

SOL  LESSER,  president  of  Principal 
Pictures  corporation,  this  week  an- 
nounced the  purchase  by  the  corpo- 
ration of  the  King  Vidor  studio,  7200 
Santa  Monica  Boulevard,  Hollywood. 
Principal  Pictures  took  possession  on  the 
tenth. 

Production  will  be  started  immediately 
on  the  first  Harold  Bell  Wright  story, 
"  The  Re-Creation  of  Brian  Kent." 

Lesser  also  promises  a  statement  this 
week  regarding  the  renewal  of  Jackie 
Coogan's  contract  with  Principal  Pic- 
tures, which  has  been  pending  and  which 
has  caused  considerable  discussion. 

Principal  is  to  make  12  features  during 
this  year,  it  is  announced. 


New  Universal  Managers  at 
Buffalo,  Salt  Lake  City 

IMPORTANT  changes  in  the  sales  or- 
ganization of  Universal  Pictures  are 
announced  as  follows  by  the  home  office 
this  week: 

Harry  Bernstein  named  branch-man- 
ager at  the  Buffalo  office,  succeeding 
Maurice  A.  Chase  recently  sent  abroad  as 
Universale  general  representative  in  Con- 
tinental Europe. 

Robert  Epperson  appointed  as  manager 
of  the  Salt  Lake  City  branch  in  place  of 
F.  L.  McNamee,  who  has  returned  East. 

Both  the  appointees  have  been  with  the 
Universal  Pictures  Corporation  over  a 
long  period  of  time,  and  their  promotions 
were  made  in  accordance  with  Universal's 
policy  of  advancement  within  the  ranks 
for  meritorious  service. 

Bernstein  was  formerly  district-man- 
ager of  the  Western  Canadian  branches 
prior  to  his  appointment  to  the  Buffalo 
managership.  He  started  as  a  salesman 
at  the  New  York  office  of  Universal  a  few 
years  ago  and  has  advanced  rapidly. 
Epperson  has  been  with  Universal  for 
six  years,  rising  from  the  shipping  room 
to  his  present  position. 


Fox  Employees  Entertain 
at  New  Year's  Party 

New  Year's  Eve  was  celebrated  with  real 
jollification  by  the  sales  force  and  employes 
of  the  New  York  exchange  of  the  Fox  Film 
Corporation,  who  presented  a  vaudeville  and 
gave  a  dance  for  exhibitors  and  friends.  Louis 
Rosenbluth,  the  executive,  left  a  sick  bed  to 
act  as  host. 

The  guests  included  Messrs.  Schmertz,  Con- 
len,  Myers,  Juskowitz,  Smolen,  Saunders, 
Blenderman,  Nicholls,  Oreen,  Horowitz, 
Walsh,  Lamb,  Furst,  Muller,  Gibbs,  Fromage, 
Limburger,  Giller,  Steiner,  Blumenthal,  Block, 
Levine,  Dazey,  Willis,  Moses,  Thompson, 
Scott,  and  many  others. 


Gladys  Walton  to  Start 
Work  on  "Gossip" 

King  Baggot  is  ready  to  start  work  on  a 
new  Gladys  Walton  picture  at  Universal  City. 
It  will  be  "  Gossip,"  a  screen  adaptation  of  a 
novel  by  Edith  Barnard  Delano,  entitled 
"  When  Carey  Came  To  Town." 

For  "  Gossip "  Universal  has  lined  up 
Gladys  Walton,  star,  King  Baggot,  director, 
and  Hugh  Hoffman,  scenario  writer. 

It  probably  will  be  ready  for  release  about 
the  middle  of  March. 


Paramount  Engages  Allen 
Dwan  to  Direct  Series 

Allan  Dwan,  who  was  specially  engaged 
to  direct  Edith  Wharton's  "  The  Glimpses  of 
the  Moon  "  for  Paramount  and  now  has  the 
production  well  under  way  at  the  Long  Island 
studio,  has  signed  a  contract  for  a  series  of 
Paramount  productions  to  bear  his  name. 

The  first  production  to  be  made  by  Mr. 
Dwan  under  his  new  contract  will  be  "  Lawful 
Larceny,"  Samuel  Shipman's  play  which,  pro- 
duced by  Al.  H.  Woods,  ran  the  good  part  of 
a  year  at  the  Republic  theatre  in  New  York. 
Edmund  Goulding  has  been  engaged  to  write 
the  script. 


"Scaramouche"  to  Be  Next 
Rex  Ingram  Picture 

"  Scaramouche,"  a  picturization  of  Rafel 
Sabatini's  novel  of  the  same  name,  will  be  the 
next  Rex  Ingram  production  for  Metro  Pic- 
tures Corporation,  by  arrangement  with 
Charles  L.  Wagner.  Mr.  Ingram  is  now  in 
New  York,  having  returned  from  Miami,  Fla., 
where,  for  the  past  three  months,  he  was  en- 
gaged in  the  production  of  "  Where  the  Pave- 
ment Ends,"  based  on  a  story  by  John  Russell. 
Mr.  Ingram  is  now  cutting  and  titling  this 
picture. 

The  final  selection  of  Mr.  Ingram's  next 
picture  also  brought  with  it  the  information 
that  the  director  plans  to  make  his  next  photo- 
play following  "  Scaramouche  "  in  Europe. 


Miss  Dupont  and  Washburn 
in  "Common  Law"  Cast 

Miss  Dupont  and  Bryant  Washburn  have 
been  added  to  the  cast  of  "  The  Common  Law," 
which  is  now  in  production  at  the  Selznick 
studios  under  the  direction  of  George  Archain- 
baud.  Miss  Dupont  has  been  loaned  to  the 
Selznick  company  for  the  part  of  Lillian  Ne- 
ville. Washburn  will  appear  in  the  role  of 
Burleson.  Players  already  engaged  include: 
Corinne  Griffith,  Conway  Tearle,  Elliott  Dex- 
ter, Doris  May,  Harry  Meyers,  Hobart  Bos- 
worth,  Phyllis  Haver  and  Wallie  Van. 


Antonio  Moreno  and-  Bebe 
Daniels  to  Co-Star 

Antonio  Moreno,  who  appears  as  leading 
man  with  Gloria  Swanson  in  Paramount's 
"  My  American  Wife  "  and  is  featured  in  sup- 
port of  Mary  Miles  Minter  in  "  The  Trail  of 
the  Lonesome  Pine,"  is  to  be  co-starred  with 
Bbe  Daniels  in  "  The  Exalters,"  Paramount 
announces.  This  picture  will  be  made  at 
the  Long  Island  studio  following  the  comple- 
tion of  the  Allan  Dwan  production,  "  The 
Glimpses  of  the  Moon,"  in  which  Miss  Daniels 
is  a  featured  player. 


Peg  O'  My  Heart"  to  Be 
Made  Into  Operatta 

"  Peg  0'  My  Heart "  is  now  to  be  presented 
in  operatic  form.  Dr.  Hugo  Felix  is  at  pres- 
ent at  work  upon  the  scores  of  a  "  Peg " 
operetta  in  collaboration  with  J.  Hartley 
Manners.  The  story  has  already  been  adapted 
from  its  original  version  as  a  novel,  as  a 
printed  play,  stage  comedy,  and  most  re- 
cently a  photoplay.  The  screen  version  was 
made  for  Metro  release. 


Metro  to  Spend  $400,000  in 
Enlarging  Coast  Studios 

JOSEPH  ENGLE  this  week  announced 
an  enlargement  program  for  Metro 
which  will  require  the  expenditure  of 
$400,000  in  the  next  three  months  for  new 
buildings. 

The  largest  enclosed  stage  of  today  will 
be  built,  150  by  350  feet  in  size.  A  fire- 
proof building  will  be  built  for  storage 
and  various  mechanical  and  garage  de- 
partments. 

Sawyer-Lubin  has  announced  the  build- 
ing of  a  studio  at  San  Diego  to  be  used 
for  their  own  productions  and  as  a  com- 
mercial plant. 


Motion  Picture  News 


EXHIBITORS9     REPORTS     ON    NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 
When    Knighthood    Was  in 
Flower — 

Are  there  any  more  pictures  be- 
ing made  like  this  one?  If  so,  I'll 
book  the  output.  Patrons  praised  it. 
Receipts  top.  (West.) 


Doing  capacity  with  this  on  run. 
(East.) 


Too  Much  Wife— 

A  program  picture  but  it  drew  big 
business.  Good  crowds  for  the  en- 
tire showing  of  a  half  week.  (Mid- 
dle West.) 


Thirty  Days — 

Favorable  comment  by  patrons. 
(Middle  West.) 

Fair  picture  and  business  very 
good. 

Nancy  from  Nowhere — 

This  feature  was  used  as  the  New 
Year  celebration  when  the  crowd 
was  good  enough  for  a  week.  Busi- 
ness good  the  half  week.  (Middle 
West.) 


Outcast — 

Not  so  good.    (Middle  West.) 


For  the  Defense — 

A  good  box  office  attraction.  Re- 
ceived much  praise  from  press  and 
patrons  and  did  a  big  business  all 
week.   (Middle  West.) 


Singed  Wings — 

Not  much  of  a  picture,  and  not 
much  business.  Nothing  special  to 
condemn,  also  much  worthy  to  rec- 
ommend.  (Middle  West.) 


Kick  In — 

A  very  well  balanced  picture.  Pa- 
trons liked  the  work  of  Compson, 
Lytell  and  MacAvoy  very  much. 
Nice  attendance.   (Middle  West.) 


The  Young  Rajah — 

Not  up  to  Valentino's  best,  but 
his  popularity  brought  them  in. 
Business  good.  (Middle  West.) 


Back  Home  and  Broke — 

Meighan's  popularity  brought  them 
in;  a  good  picture  advertised  the  at- 
traction so  that  we  did  well  on  it 
for  a  week.  (West.) 


This  picture  broke  records  for  the 
price  of  rental.  These  crowds  were 
holiday  rushes  and  not  criterion, 
however,  of  what  business  might  be 
at  other  times.  But  it's  a  picture 
that  everyone  likes.  (Middle  West.) 


Meighan  popular  with  our  patrons 
and  they  liked  him  in  this  one. 
Plaved  to  good  business  for  a  week. 
(Middle  West.) 


Best  picture  we  have  had  yet  and 
business  was  phenomenal.  (East.) 


FIRST  NATIONAL 

The  Hottentot — 

Unusual  racing  picture  that  got 
average  business.     (Middle  West.) 

Business  was  fine  for  the  whole 
week  with  lock-outs  for  first  three 
days.  Holiday  crowds  responsible 
partly  for  big  business,  but  the  pic- 
ture also  serves  as  a  good  drawing 
card.   (Middle  West.) 


Splendid  comedy  which  brought 
heartiest  laughter  of  the  season  and 
proved  fine  box  office  attraction. 
(Middle  West.) 


The  Dangerous  Age — 

A  splendid  drawing  card  which 
played  to  a  big  week's  attendance. 
(Middle  West.) 


Went  over  very  well,  all  our  pa- 
trons declaring  that  it  was  very  en- 
joyable.  (Middle  West.) 


Good  picture,  about  average  busi- 
ness on  this.  (Middle  West.) 

Did  very  well  for  this  house. 
Never  can  tell  what  they'll  like. 
(West.) 


A  very  good  picture  and  business 
unusually  good.  (East.) 


East  Is  West — 

Greatly  to  the  surprise  of  the  man- 
agement, this  one  stood  them  up  all 
week,  beating  several  of  the  big- 
gest attractions  of  the  past  several 
months  in  box  office  results.  (East.) 


Omar,  the  Tentmaker — 

Conceded  by  our  patrons  as  very 
fine.    Did  well  with  it.  (West.) 


Alias  Julius  Caesar — 

Charles  Ray  made  many  new 
friends  with  this  one,  which  did  a 
lively  week's  business.  (Middle 
West.) 


SELZNICK 

Pawned — 

Cold  weather  did  not  prevent  this 
one  from  playing  to  large  crowds 
for  a  week's  run.    (Middle  West.) 


A  very  good  picture.  (Middle 
West.) 


Picture  and  business  both  under 
par.  (East.) 


FOX 

My  Friend  the  Devil — 

It  was  impossible  to  get  in  on 
opening  day  and  New  Year's  and 
the  S.  R.  O.  was  put  up  early  each 
evening  during  the  rest  of  the  week. 
(East.) 


Catch  My  Smoke — 

Tom  Mix  is  a  prime  favorite  and 
he  didn't  lose  any  of  his  popu- 


larity with  this  one.    Had  a  real 
kick.    (Middle  West.) 
Just  Tony — 

Mix  is  a  big  favorite  with  patrons 
of  this  house  and  business  was  un- 
usually satisfactory  for  the  week. 
(East.') 


The  Ragged  Heiress — 

Cold  weather  and  picture  with- 
out drawing  power  resulted  in  bad 
week.  (West.) 


UNIVERSAL 

The  Flirt- 
Good    picture,    good  business, 
good  receipts.  (West.) 

One  of  the  best  pictures  of  the 
year  and  true  to  life  all  the  way 
through.  Pleased  our  patrons. 
Business  exceptionally  good.  (Mid- 
dle West.) 


One  Wonderful  Night — 

Average  picture ;  business  was 
fair.  Best  part  of  the  attraction 
is  the  title,  which  brought  people 
into  the  theatre.    (Middle  West.) 


Caught  Bluffing — 

Business  better  than  usual.  Holi- 
day rush  probably  responsible. 
(Middle  West.) 


The  Flaming  Hour — 

Slumped  off  after  the  first  two 
days  of  the  week  and  attracted  be- 
low average  business.  (East.) 


Another  Man's  Shoes — 

A  good  picture  in  every  way. 
Very  good  attendance  during 
aveek's  run.  (Middle  West.) 


GOLDWYN 

Brothers  Under  the  Skin — 

Strong  competition  hurt  this  one, 
which  is  a  very  good  entertainment. 
Business  fair  for  a  seven-day  run. 
(East.) 


This  is  sort  of  a  crazy  story  with 
a  good  cast.  There  was  no  com- 
plaint against  the  business.  They 
stepped  right  up  to  the  box  office. 
(Middle  West.) 


Hungry  Hearts — 

An  appealing  picture ;  gets  under 
the  vests.  Should  go  big  anywhere. 
(Middle  West.) 


Broken  Chains — 

This  is  a  powerful  story,  well 
played  and  with  thrilling  incidents. 
Did  good  business.  (Middle  West.) 

FILM  BOOKING  OFFICES 

The  Broadway  Madonna — 

Most  audiences  like  to  see  the 
Gay  White  Way.  This  film  brings 
it  home  to  them  from  a  different 
angle.  Good  receipts.  (Middle 
West.) 


PATHE 

Dr.  Jack — 

Specializes  in  curing  the  blues  and 
poor  box  office  receipts.  My  patrons 
and  critics  said  that  it  was  Harold 
Lloyd's  best  effort.  (Middle  West.) 


Not  quite  so  good  as  "  Grandma's 
Boy"  but  a  great  picture,  just  the 
same.  Played  to  fine  business,  held 
for  a  second  week.  (Middle  West.) 


UNITED  ARTISTS 

Tess  of  the  Storm  Country — 

Stood  them  out  the  first  week, 
and  still  coming  strong.  (Middle 
West.) 


A  Tailor  Made  Man — 

Better  than  most  of  Ray's  recent 
efforts.  Went  over  in  good  shape 
here.    (Middle  West.) 


ALLIED  PRODUCERS  AND 
DISTRIBUTORS 

Garrison's  Finish — 

Jack  Pickford  not  in  favor  here, 
was  sorry  I  booked  it  and  it  didn't 
do  any  better  than  I  expected. 
(West.) 


A  Woman's  Woman — 

Mary  Alden  is  strong  enough  to 
make  an  otherwise  poor  picture 
seem  to  please  patrons.  Some  liked 
her  better  than  in  "  The  Old  Nest " 
on  account  of  her  looking  younger. 
(West.) 


METRO 

Peg  o'  My  Heart — 

Second  week  went  over  only  fair. 
The  picture  was  well  liked  and  did 
big  business  the  first  week.  (Mid- 
dle West.) 


VITAGRAPH 

The  Ninety  and  Nine — 

A  thriller  that  attracted  those  who 
want  thrills.  Good  picture  of  its 
kind.  (Middle  West.) 


"  Hungry  Hearts  "  display  ad  employed 
by  the  Delmonte  theatre,  St.  Louis. 


January   20,  1023 


309 


PROGRAMS     FOR    THE    WEEK    OF     JANUARY  7TH 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 

Capitol  Theatre — 

Overture — "Light  Cavalry"  and. 
"  Capitol  March  "  —  Capitol 
Grand  Orchestra. 

Current  Events — Capitol  Magazine. 

Specialties — Ballet  Divertissements 
— Dances. 

Scenic — The  Natural  Born  Liar. 

Yrocal — Duet,  "  Because." 

Feature — One  Week  of  Love,  Con- 
way Tearle-Elaine  Hammer- 
stein — Selznick. 

Music — Nadia  Reisenberg,  pianist. 

Cartoon — A  Stone  Age  Romeo- 
Aesop's  Fable. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — "  Phedre." 

Feature — When  Knighthood  Was  in 
Flower,  Marion  Davies — Cos- 
mopolitan-Paramount. 

Recessional — Organ. 

Rialto  Theatre — 

Overture  —  "  Robespierre  "  and 
Riescnfeld's  Classical  Jazz. 

Current   Events — Rialto  Magazine. 

Novelty — Daddy  Longlegs,  a  music 
film. 

Musical — "  La  Paloma  " — Trumpet 
virtuoso. 

Feature  —  My  American  Wife, 
Gloria  Swanson — Paramount. 

Specialty  —  "  Chopiniana  "  —  The 
Serova  Dancers. 

Comedy  —  The  Speeder  —  Lloyd 
Hamilton. 

Recessional — Organ. 

Criterion  Theatre — 

Feature — Salome,  Nazimova — ■  Al- 
lied. 

Cameo  Theatre — 

Overture—"  Favorite  Minuets." 
Current  Events — Cameo  News  Pic- 
torial. 

Scenic — Arcadian  Meadows. 

Music — Organ  recital,  "  The  Eve- 
ning Star." 

Comedy — Battling  Torchy. 

Musical  Prologue  —  "  Voices  of 
Paris." 

Feature — Secrets  of  Paris — Masto- 


HE  HAS  CIVEN  US 
GREAT  HEART 
DRAMAS  THAT  WERE 
THRILL  INC.  STIR. 
RINC.  BEAUTIFUL  — 
BUT  NOTHINC  TO 
EQUAL  THIS  DYNAM- 
IC NINE  ■  REEL  SU. 
PER-THRILLER. 


MARSHAL! 
NEILANS 

Supreme  Achievement 


|   A  HAPPY  NEW  YEAR 

MJ*^         *  Dorm  BjTne 

CA  Goldriffln  Picture 

J            CALIFpRNIA  ORCHESTRA  OF  50  V_ 
ELINOR 

Concert.  Today  .1  2,  \.  7  ud  9  p.  ov 

NINTH  SERIES  OFL-H0W,MEANV°0O  VOu"  RECALL  T^*™ 

Opening  ail  on  ■■  The  Strangers' 


Banquet 
Angeles. 


at  the  California  theatre,  Los 


LAST  CHANCE1 

Tom  Mix  In  Arabia 


Display  ad  for  "Good  Men  and  True." 
at  the  Symphony  theatre,  Los  Angeles. 


don  Films,  Inc. 
Recessional — Organ. 
Lyric  Theatre — 
Feature — Hunting    Big    Game  in 

Africa — Twelve  reels. 
Astor  Theatre — 
Overture — Selected. 
Comedy — Keep  'Em  at  Home — Mr. 

and  Mrs.  Carter  DcHaven. 
Feature  —  The    ThiTd    Alarm — F. 

B.  O. 

Mark-Strand  Theatre — 

Current  Events  —  Mark  -  Strand 
Topical  Review. 

Prologue — Prelude  to  One  Excit- 
ing Night — Strand  Symphony 
Orchestra. 

Feature — One  Exciting  Night,  D. 
W.  Griffith— United  Artists. 

Recessional — Organ. 

BROOKLYN 

Mark-Strand  Theatre — 

Overture  —  (Nicholas  Rimsky- 
Korsakov)  "Scheherazade" 
(First  and  Second  Move- 
ments) —  Mark-Strand  Sym- 
phony Orchestra. 

Current  Events  —  Mark-Strand 
Topical  Review,  with  Fun  from 
the  Press. 

Vocal — Duet — "  Auf  Wiedersehn  " 
from  "  The  Blue  Paradise." 

Pantomime  —  Ballet  music  from 
"  Faust  "  interpreted  by  Marian 
and  Grace  of  Mark-Strand 
Ballet. 

Vocal — Duet     from     "  Pagliacci  " 

(Leoncavallo). 
Feature — Kick  In — Paramount. 
Comedy  —  The   Reporter — Lupino 

Lane. 

Recessional — Organ  Solo — "  Con- 
cert Overture  in  C  Minor." 


LOS  ANGELES 


Symphony  Theatre — 

Overture — Symphony  Orchestra. 

Current  Events — Fox  News. 

Comedy  —  Pop  Tuttle's  Grass 
Widow — Plum  Center. 

Scenic — Life  of  the  Riviera. 

Feature — Secrets  of  Paris — Affili- 
ated— S.  R. 

Recessional — Organ. 

California  Theatre — 

Overture  —  Symphony  Concert  — 
"  Reincarnation  of  Dixie," 
"  Liebesfreud  "  and  "  Home- 
sick." 

Feature — The  Man  Who  Played 
God  —  George  Arliss  —  United 
Artists. 

Comedy — Saturday  Morning. 
Recessional — Organ. 
Next  Week — Nazimova  as  Salome. 
Grauman's  Theatre — 
Overture  —  "  The    Evolution  of 

Yankee  Doodle." 
Current  Events — Pathe  News. 
Novelty — Organ      with      Slides — 

"  Way  Down  East  in  Maine," 

— Fun  from  the  Press. 
Specialty — Twenty  Minutes  at  the 

Plantation  —  Jazz  Orchestra 

with   fifteen   people   in  dance 

numbers  and  vocal  solo — set,  a 

roadhouse  scene. 
Feature — Outcast — Elsie  Ferguson 

— Paramount. 
Recessional— Organ. 
Pantages  Theatre — 
Feature — The     Forgotten     Law — ■ 

Metro — Six  Acts  of  Vaudeville. 
Loew's  State  Theatre — 
Feature — Peg     o'     My  Heart— 

Laurette    Taylor  —  Metro  — 

Second  week. 


Mission  Theatre — 

Feature — Suzanna — Mabel  Nor- 
mand  —  Allied  Dist.  —  Third 
week. 

Kinema  Theatre — 

Feature — Omar,    the   Tentmaker — 
First   National — Second  week. 
Grauman's   Hollywood  Thea- 
tre— 

Feature — Douglas     Fairbanks  in 
Robinhood — United     Artists — 
Twelfth  week. 
Grauman's  Rialto  Theatre — 
Feature — To  Have  and  to  Hold — 

Paramount — Second  week. 
Miller's  Theatre- 
Feature — Tess  of  the  Storm  Coun- 
try —  Mary  Pickford  —  United 
Artists — Tenth  week. 
Hill  Street  Theatre — 
Overture — Hill  Street  Orchestra. 
Current     Events  —  International 
News. 

Serial— In  the  Days  of  Buffalo  Bill. 
Comedy  —  Follow     Me  —  Eddie 
Lyons. 

Feature — Youth   Must  Have  Love 

— Shirley  Mason — Fox. 
Cartoon — Aesop's   Fable — Pathe. 

CHICAGO 

Woodlawn  Theatre — ■ 

Overture — "  At  Dawning." 
Current  Events — Woodlawn  Newrs 

and  Views. 
Musical  —  "Evolution  of  Yankee 

Doodle." 

Feature — When  Knighthood  Was 
in  Flower — Marion  Davies — 
Paramount. 

Recessional — Organ. 

Next  Week — Clarence. 

Barbee's  Theatre — 

Scenic — Prizma  Color. 

Current  Events — Pathe  News. 

Comedy — Selected. 

Feature — Shadows — Al  Lichtman. 

Randolph  Theatre — 

Current  Events  —  International 
News. 

Novelty — Mirror  No.  3. 

Feature — The  Flirt — Universal — 
Second  week. 

Chicago  Theatre — 

Overture — "  Sicilian  Vespers." 

Current  Events — News  Weekly. 

Specialties— Coster  and  Clements 
singing  "  Love's  Old  Sweet 
Song."  Solo — "  One  Fine  Day," 
from  "  Madame  Butterfly." 
Duet  "  Songs  of  the  South." 

Novelty — A  Page  From  the  Family 
Album. 

Vocal — Quartette  from  "Rigoletto." 

Feature — Sure  Fire  Flint — Johnny 
Hines— Affiliated. 

Comedy — High  Power. 

Roosevelt  Theatre — 

Feature — Tess  of  the  Storm  Coun- 
try—Mary Pickford— U.  A.— 
Third  week. 

Next  Week — Robin  Hood. 

Tivoli  Theatre — 

Overture — "  Cavalleria  Rusticana." 

Current  Events — News  Weekly. 

Specialtv — "  Love  Sends  a  Little 
Gift  of  Roses." 


310 


M  otion  Picture  N-ew  s 


Music — Organ     Solo — "  Till  We 

Meet  Again." 
Novelty — Topics  of  the  Day. 
Specialty — "  On  the  Mississippi." 
Feature  —  Broken    Chains  —  Gold- 

wyn. 

Comedy — High  Power. 

Next  Week — Manslaughter. 

Riviera  Theatre — 

Overture — "  Carmen." 

Specialty — The  Sheik,  an  Ara- 
bian horse. 

Current   Events — News  Weekly. 

Novelty — Topics  of  the  Day. 

Specialty — The  original  piano  trio. 

Feature  —  Broken  Chains  —  Gold- 
wyn. 

Comedy — High  Power. 
Next  Week — Manslaughter. 

PHILADELPHIA 

Stanley  Theatre — 

Overture — "  Lucia  " — Donizetti. 

Current  Events — Scenes  from  the 
Mummers'  Parade  in  Philadel- 
phia. 

Specialty — Dancing  feature — Vera 
Fokina. 

Feature — Tess  of  the  Storm  Coun- 
try—Mary Pickford — U.  A. 

Next  Week — Dr.  Jack. 

Stanton  Theatre — 

Feature — One  Exciting  Night,  Grif- 
fith— U.  A.  Indefinite  run. 

Arcadia  Theatre — 

Current  Events — Pathe  News — 
Movie  Chats. 

Comedy — A  Stone  Age  Romeo. 

Feature  —  A  Woman's  Woman, 
Mary  Alden— Allied  P.  &  D. 

Next  Week — A  Daughter  of  Lux- 
ury. 

Regent  Theatre — 

Cartoon — Steeplechase — Fox. 

Comedy — A  Dog's  Life. 

Feature — The  Love  Gambler — Fox. 

Next  Week — The  Woman's  Side. 

Karlton  Theatre — 

Current    Events  — ■  Kinograms — ■ 

Pathe  News. 
Cartoon — Felix  Lends  a  Hand. 
Novelty — Runaway  Dogs. 
Feature — The     Dangerous  Age — 

First  National. 
Next  Week — Lorna  Doone. 

Palace  Theatre — 

Current  Events— Pathe  News — 
Topics  of  the  Day. 


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CAN  YOU  IMAGINE  IT?    SIX  WEEKS! 


THE  CLINTON 


ENTIRE  WEEK 


a  DoVerful 
drama,  of 
a  e£lrl  's 
desiT-e  for 


THEATRE 


STARTING  TO-DAY 


produced  and 
distributed  try 
LLawrenceVeber 

and 
DobbM  North. 


EIGHT  REELS  OF  SENSATION  AND  SUMPTUOUSNESS 
Cut  of  Stari — MAURINE  POWERS,  MARY  ALDEN,  ROD 
LA  ROCQ.UE,  J.  BARNEY  SHERRY,  RICHARD  GRAVES 
And  Other. 


.  Elaborate  Ewusical  Setting  by  the  Clinton'  Square  Orchestra  )rj 
Added  Attraction. — Latest  Selznick  New.  and 
Literary  Digest's  "Fun  From  the  Press" 
Afternoon,.  15c  Evenings,  25c  Plos  War  Tax  ^ 

sH>tsssVBHMs>msgs>>IHsss»MsKI<jr  . 


Four-column  -  Notoriety  "  ad  used  by  the  Clinton  ignore  theatre,  Albany,  N.  Y. 


Five  column  "  Dr.  Jack "  ad  used  by 
the  Majestic  theatre,  Portland,  Ore. 


Novelty — The  One  Man  Reunion. 
Feature — Oliver  Twist,  Jackie  Coo- 

gan — First  National. 
Next    Week  —  Back    Home  and 

Broke. 

Aldine  Theatre — 

Current  Events  —  Pathe  Review — 

Fun  from  the  Press. 
Feature — One  Week  of  Love,  Ham- 

merstein-Tearle — Selznick. 
Next  Week — Omar,  the  Tentmaker. 

Victoria  Theatre — 

Current  Events — Pathe  News. 
Comedy — The   Chickasha  Boneset- 
ter. 

Feature — My  Friend,  the  Devil — 
Fox. 

Next  Week — Kentucky  Derby. 

Capitol  Theatre — 

Current  Events — Kinograms. 
Comedy — Felix  Turns  the  Tide. 
Feature — East  Is  West — First  Na- 
tional. 

Next  Week — While  Justice  Waits. 

BALTIMORE 

Rivoli  Theatre — 

Overture  —  "  Maritana  "  —  Rivoli 

Symphony  Orchestra. 
Current  Events — Rivoli  News. 
Novelty — Prizma  Color  Sketches. 
Vocal — Solo. 

Feature  —  The  Hottentot  —  First 
National. 

Novelty — Rivoli  Review — Screen 
Magazine. 

Comedy — The  Electric  House — 
Buster  Keaton. 

Recessional — Organ  Solo. 

Next — The  Dangerous  Age. 

Century  Theatre — 

Overture — Century  Symphony  Or- 
chestra. 

Comedy  —  The  Eskimo  —  Clyde 
Cook. 

Current  Events — Century  Topical 

Review. 
Prologue — Far  East  Ballet. 
Feature — Under  Two  Flags — Pris- 

cilla  Dean — Universal. 
Recessional — Organ  Solo. 
Next — The  World's  a  Stage. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 
Current  Events — Rivoli  News. 
Vocal — Solo. 

Feature — When  Knighthood  Was 
in  Flower — Marion  Davies — 
Cosmopolitan. 

Next  Week — Hearts  Aflame. 


Metropolitan  Theatre — 

Overture  —  Metropolitan  Concert 
Orchestra. 

Current  Events  —  Metropolitan 
Topical  Review. 

Comedy — Glad  Rags — Bull  Mon- 
tana. 

Cartoon— Aesop's  Fables. 
Vocal — Solo. 

Feature  —  Singed  Wings  — •  Bebe 

Daniels — Paramount. 
Next— Ebb  Tide. 

Wizard  Theatre — 

Overture — Wizard  Orchestra. 
Current    Events — Topics    of  the 
Day. 

Cartoon — Aesop's  Fables. 
Comedy  —  Bow    Wow  —  Louise 
Fazenda. 

Feature — The  Cowboy  and  the 
Lady— Mary  Miles  Minter— 
Paramount. 

Recessional — Organ. 

Parkway  Theatre — 

Overture — Parkway  Theatre  Or- 
chestra. 

Current  Events — Parkway  Topical 

Review. 
Comedy — Selected. 
Vocal — Solo. 

Feature — The  Greatest  Question. 
Recessional- — Organ. 

BUFFALO 

Shea's  Hippodrome — 

Overture—"  The  Firefly  " — Friml. 

Organ  Recital — "  Pomp  and  Cir- 
cumstance. 

Feature — Dr.  Jack,  Harold  Lloyd — 
Pathe. 

Added  Feature — Seeing's  Believing, 
Viola  Dana — Metro. 

Current  Events — Hippodrome  Re- 
view. 

Next    Week  —  When  Knighthood 

Was  in  Flower. 
Lafayette  Square  Theatre — 
Overture — "  Lady  Butterfly." 
Current  Events — Fox  News. 
Feature  — The    Dangerous    Age — 

First  National. 
Comedy— "  Snub  "  Pollard. 
Next  Week — Enter  Madame. 

Loew's  State  Theatre — 

Overture — Medley  of  Popular  Airs. 
Current  Events — Pathe  News. 
Feature  — Thirty    Days,  Wallace 

Reid — Paramount. 
Comedy — The  Punctured  Prince — 

Bull  Montana. 


New  Olympic  Theatre — 

Overture— Recital  on  Wurlitzer. 
Current  Events  —  International 
News. 

Feature — The  Flirt — Universal. 
Comedy — The  Best  Cellar. 
Novelty — The    Leather    Pushers — 

Round  Four. 
Mark-Strand  Theatre — 
Overture  — ■  Prof.     Herbert  Alvin 

Houze  at  organ. 
Current  Events — Kinograms. 
Feature — Sure  Fire  Flint,  Johnny 

Hines — Affiliated. 
Comedy — Hallroom  Boys. 
Novelty — Sport  Pictorial. 
Next  Week — Revival  Week. 
Shea's  North  Park  Theatre- 
Feature — Skin  Deep,  Milton  Sills — 

First  National. 
Palace  Theatre — 
Feature — The  Altar  Stairs,  Frank 

Mayo — Universal. 

ST.  LOUIS 

Missouri  Theatre — 

Overture — Medley — Missouri  Sym- 
phony Orchestra. 

Current  Events — News  and  Views. 

Novelty — Fun  from  the  Press. 

Music — Organ,  "  My  Buddie." 

Specialty — Waring's  Pennsylvanians 
— The  Gold  Band  in  jazz  selec- 
tions. 

Comedy — Rascals. 

Cartoon — Felix,  the  Comical  Cat. 

Feature — Outcast — Elsie  Ferguson. 

New  Grand  Central,  West  End 

Lyric,  Capitol  Theatres — 

Overture — "  Evolutions  of  Yankee 
Doodle." 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day. 

Music— Organ  selections;  Gene 
Rodemich's  Brunswick  orches- 
tra introducing  new  record  hits. 

Comedy — Christmas. 

Feature — A  Tailor  Made  Alan, 
Charles  Ray — U.  A. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — Duet     Barcarole  from 

"  Tales  of  Hoffman." 
Current  Events  —  International 

News. 

Novelty — Fun  from  the  Press. 

Short  Subject — The  Leather  Push- 
ers— Reginald  Denny  in  Young 
King  Cole. 


Large  space  ad  on  "  Omar  the  Tent- 
maker,"  used  by  the  American  theatre, 
Butte,  Mont. 


January  20,  1923 


Art  ad  with  strong  contrast  used  by  the 
Capitol  theatre,  St.  Paul,  on  "  Trifling 
Women." 

Comedy — Farm  Follies — Century. 
Feature — The  Flaming  Hour. 
Recessional — Organ. 
William    Fox    Liberty  The- 
atre— 

Overture — "  My  Wild  Irish  Rose  " 

Liberty  Concert  Orchestra. 
Current    Events — Fox    News  and 

Views. 
Cartoon  —Mutt  and  Jeff. 
Comedy — Poor  Fish — Sunshine. 
Feature — My    Wild    Irish    Rose — 

Vitagraph. 
Pershing  Theatre — 
Feature  — ■  Douglas    Fairbanks  in 

Robin  Hood.    Third  and  final 

week. 

Delmonte  Theatre — 

Overture — Humfeld's  Delmonte  Or- 
chestra. 

Current  Events — News  and  Mews. 

Novelty — Fun  from  the  Press — 
Screen  Snapshots. 

Musical  Special — Sheehan  Opera 
Company  in  "  Pinafore." 

Feature — Broken  Chains. 

Columbia  Theatre — 

Overture — Columbia  Concert  Or- 
chestra. 

Current  Events — Fox  News  and 
Views. 

Cartoon— Mutt  and  Jeff. 

Comedy — Poor  Fish — Sunshine. 

Feature — Little  Wildcat,  Alice  Cal- 
houn—Vitagraph. 

Serial — Speed — Twelfth  episode — 
Also  five  acts  of  vaudeville. 


OMAHA 


Sun  Theatre — 

Feature — Dr.  Jack — Harold  Lloyd 
— Pathe.    (Fifteen  days,  begin- 


ning January  6.) 
Comedy— Bashful  Suitor. 
Current     Events  —  International 

News. 

Cartoon — Colonel  Heeza  Liar. 

Scenic — Treasure  Island. 

Next  Week — One  Week  of  Love. 

\\  orld  Theatre — 

Feature — If  I  Were  Queen — Ethel 

Clayton— F.  B.  O. 
Six  Acts  of  Vaudeville. 
Next  Week — A  Real  Adventure, 
vloon  Theatre — 
Feature — The  Secret  of  the  Storm 

Country — Norma    Talmadge — 

Reissue. 

Feature — Watch  Him  Step — Rich- 
ard Talmadge  —  Enterprise. 
(Last  three  days.) 

Next  Week — Ninety  and  Nine. 

Empress  Theatre — 

Feature — The  Forgotten  Law — 
Metro. 

Four  Acts  of  Vaudeville. 
Strand  Theatre — 

Overture — Selected. 

Feature — The  Dangerous  Age — 
First  National. 

Comedy — Let  'er  Run — Christie. 

Current  Events — Selznick. 

Next  Feature — Kick  In. 

Rialto  Theatre — 

Overture — "  Rienzi  " — Wagner. 

Feature — Tess  of  the  Storm  Coun- 
try' —  Mary  Pickf ord  —  United 
Artists. 

Comedy — Felix  in  the  Swim. 
Current    Events — Kinograms  and 

Fun  from  the  Press. 
Recessional   —   Organ       Solo  — 

"  Through  the  Night." 
Next  Week — Fury. 

CINCINNATI 

Walnut  Theatre — 

Overture — Walnut  Orchestra. 
Current  Events — Pathe  News. 
Novelty — Topics  of   the  Day  and 

Literary  Digest. 
Cartoon — Aesop  s   Fables — Pathe. 
Feature  —  Heroes  of  the  Street, 

Wesley   Barry — Warner  Bros. 
Next  Week — Thirty  Days. 
Capitol  Theatre — 
Overture — Capitol  Orchestra. 
Current  Events — Pathe  News. 
Feature  —  Oliver   Twist  —  Jackie 

Coogan — First  National. 
Next  Week — Trifling  Women. 
Gifts  Theatre — 
Overture — Gifts  Orchestra. 
Feature — Tess  of  the  Storm  Coun- 
try,  Mary   Pickford — U.  A- — 

Second  week. 
Next  Week — Same. 
Strand  Theatre — 
Overture — Strand  Orchestra. 
Current  Events — Pathe  News. 
Short  Subject —  Hodge    Podge — 

Lyman  Howe. 
Feature — Dr.  Jack,   Harold  Lloyd 

— Pathe — Second  week. 

INDIANAPOLIS 

Circle  Theatre — 

Overture — "  Cavalleria  Rusticana." 
Current  Events — Pathe  News  and 

Kinograms. 
Music — Organ    Solo — "  Falling." 
Comedy — Saturday  Morning — Our 

Gang  Series. 
Feature — The    Dangerous    Age — 

First  National. 
Next  Week — Robin  Hood. 
Palace  Theatre — 
Current  Events — Pathe  News. 
Cartoon — Aesop's  Fables. 
Novelty — Literary  Digest. 


Comedy — Over  the  Moon — Lloyd 
reissue. 

Feature — Outcast.    Elsie  Ferguson 

— Paramount. 
Vaudeville — Six  Acts  Keith's. 
Next     Week — Back     Home  and 

Broke. 
Colonial  Theatre — 
Current  Events — Pathe  News. 
Cartoon — Aesop's  Fables. 
Comedy — Fire   the   Fireman — Par- 

rott. 

Feature  —  Thirty  Days,  Wallace 
Reid — Paramount. 

Next  Week— Kick  In. 

Apollo  Theatre — 

Current  Events — Fox  Weekly. 

Novelty — Fun  from  the  Press. 

Comedv — Nearlv  Rich — Snub  Pol- 
lard. 

Musical  Feature  —  Hoosier  Har- 
mony Trio  and  Virgil  Moore's 
Apollo  Entertainers. 

Feature — Pawned — Selznick. 

Next  Week— Who  Are  My  Parents  ? 

SEATTLE 

Coliseum  Theatre — 

Overture — "  Forge  in  the  Forest." 

Current  Events— Pathe  News  and 
Kinograms. 

Comedy — Hurry  Up. 

Feature— Back  Home  and  Broke, 
Thomas  Meighan — Paramount. 

Recessional — Organ. 

Next  Week — Fury. 

Columbia  Theatre — 

Feature  —  The  Flirt  —  Universal. 
Third  week. 

Next  Week — Forsaking  All  Others. 

Strand  Theatre — 

Feature  —  Omar,  the  Tentmaker — 
First  National.    Second  week. 

Next  Week — To  Have  and  to  Hold. 

Blue  Mouse  Theatre — 

Overture — Southern  Melodies. 

Current  Events — Fox  News. 

Comedy — Chicken  Parade. 

Feature  —  Garrison  Finish — Allied 
P.  &  D. 

Recessional — Organ. 

Next  Week— The  Fast  Mail. 

Liberty  Theatre — 

Overture — Liberty  Orchestra. 

Current  Events— Liberty  and  Selz- 
nick News. 

Scenic — Pathe  Review. 

Cartoon — Felix  in  the  Swim. 

Feature  —  The  Dangerous  Age- 
First  National. 

Recessional — Organ. 

Next  Week— Dr.  Tack. 

Winter  Garden  Theatre — 

Overture — Orchestra. 

Current  Events  —  International 
News. 

Scenic — Pathe  Review. 

Novelty — Hope. 

Feature — The  Ragged  Heiress — 
Fox. 

Recessional — Organ. 

Next  Week— The  Yellow  Stain. 

SAN  FRANCISCO 

Loew's  Warfi'eld  Theatre — 

Overture  —  "  Naughty    Marietta  " 

with  violin  solo. 
Current  Events — Warfield's  Minute 

Views. 

Specialty — Sherwood's  Band,  with 
vocal,  dance  and  combined 
numbers. 

Vocal — Sherwood's  Song  of  Arrow- 
head Lake. 

Comedy — Fallen  Arches. 

Feature — Hearts  Aflame — Metro. 

Next  Week — The  Beautiful  and 
Damned. 


Recessional — Organ. 
California  Theatre — 

Overture — on  Organ — Sexette  from 
"  Lucia.'' 

Current  Events — News  Weeklies. 

Comedy — The  Counter  Jumper- 
Larry  Semon. 

Specialty— Ben  Black's  Band,  in  se- 
lections from  "  The  Spring 
Maid  "  and  five  other  selections. 

Feature  —  Thirty  Days,  Wallace 
Reid — Paramount. 

Recessional — Organ. 

Next  Week — Garrison's  Finish. 

Granada  Theatre — 

Overture — "  Scmiramide." 

Current  Events  —  Granada  News 
Films. 

Comedy — In  Dutch. 

Novelty — Pathe  Review. 

Specialty— Minstrels  of  1923,  fea- 
turing Paul  Ash  and  Synco- 
symphinists — six  songs  sung  by 
three  soloists  and  selections  by 
others. 

Novelty — Fun  from  the  Press — 
Literary  Digest. 

Feature — Heroes  of  the  Street, 
Wesley  Barry — Warner  Bros. 

Recessional — Organ. 

Next  Week— Kick  In. 

New  Portola  Theatre — 

Overture — "  Blue." 

Current  Events— News  Weeklies. 

X 1 1  vclty — Mirror — San  Francisco 
Fire  Pictures. 

Comedy  —  The      Ropin'  Fool. 

Specialty—"  To  A  Wild  Rose,"  in- 
cluding solo  "  Rose  .  of  Rio 
Grande." 

Scenic — Straw  Houses  in  Africa. 

Feature— Dr.  Jack,  Harold  Lloyd — 
Pathe.    (Fourth  week.) 

Recessional — Organ. 

Next  Week — One  Exciting  Night. 

Tivoli  Theatre — 

Overture — Selections — Orchestra. 

Scenic — Prizma. 

Current  Events — Kinograms. 

Feature — Fury,  Richard  Barthel- 
mess — First  National. 

Recessional — Organ. 

Imperial  Theatre — 

Overture — Pilgrim  Chorus  and  Fol- 
low the  Leader. 

Current  Events — Imperial  Screen 
News. 

Scenic — Cities  Time  Forgot — Pathe 
Color. 

Feature — Tess  of  the  Storm  Coun- 
try— Mary  Pickford  —  United 
Artists. 

Recessional — Organ. 

Next  Week—  Salome. 


Eyecatching  display  ad  on  "Kick  In," 
drawn  by  Olmstead,  artist  for  the  Mis- 
souri theatre,  St.  Louis. 


312 


Motion  Picture  News 


SYMPHONY 

^^"ALWAYS-  A  <fflPp  COMEDY"  BROADWAY  AT  WW.  ; 


Tom  Mix  in  Arabia"  ad  used  bii  the 
Symphony  theatre,  Los  Angelis. 


NEWARK 


Branford  Theatre — 

Overture — Gems  from  "  Pagliacci  " 

— Symphony  Orchestra. 
Current  Events — Branford  Review. 
Novelty — Topics  of  the  Day. 
Comedy — Blazes. 

Prologue — "  A  Country  Idyl,"  with. 

vocal  numbers. 
Feature — Quincy  Adams  Sawyer — 

Metro. 
Recessional — Organ. 


ST.  PAUL 


Capitol  Theatre — 

Overture — Capitol  Symphony  Or- 
chestra. 

Novelty — Capitol  Snickers  ;  Laughs 
from  Here  and  There. 

Current  Events — Capitol  Digest. 

Cartoon — Felix  Makes  Good. 

Specialty — Yerkes'  S.  S.  Flotilla 
Band. 

Feature  —  One  Week  of  Love, 
Elaine  Hammerstein,  Conway 
Tearle — Selznick. 

Novelty — Movie  Chats;  Starland 
Revue. 

Recessional — Organ. 

CLEVELAND 

Stillman  Theatre — 

Overture — Special  music  arranged 
for  One  Exciting  Night. 

Feature — One  Exciting  Night — 
Griffith-United  Artists. 

Next  Week — Same. 

Allen  Theatre — 

Overture — "  Pomp  and  Circum- 
.  stance,"  introducing  "  Land  and 
Hope  of  Glory,"  by  Elgar. 

Current  Events — Literary  Digest — 
Fun  from  the  Press — Plain 
Dealer  Screen  Magazine — In- 
ternational News. 

Prizma — Time. 

Feature — Back   Home  and  Broke, 

Thomas  Meighan — Paramount. 
Next  Week — The  Dangerous  Age. 
Park  Theatre — 
Overture — Popular    Rhythms  of 

Rudolph  Friml. 
Current    Events — Kinograms — Fun 

from  the  Press. 
Comedy — Hazel  from  Hollywood — 

Christie. 

Feature — Making  a  Man,  Jack  Holt 

— Paramount. 
Next  Week — Enter  Madame. 
Reade's  Hippodrome — 

Overture — Victor  Herbert  Selec- 
tions. 


Current  Events  —  Pathe  News — ■ 
Pathe  Review. 

Specialty — Seven  vaudeville  acts. 

Feature  ■ —  One  Week  of  Love, 
Elaine  Hammerstein  and  Con- 
way Tearle — Selznick. 

Next  Week — Pawned. 

Standard  Theatre — 

Current  Events  — ■  International 
News. 

Comedy — The  American  Play — Lee 
Moran. 

Feature — The  Flaming  Hour,  Frank 

Mayo — Universal. 
Next  Week — The  Scarlet  Car. 

KANSAS  CITY 

Newman  Theatre — 

Overture — "New  Echoes  from  the 
Metropolitan  Opera  House.'" 

Current  Events — Newman  News 
and  Views. 

.Musical — Organ  Selections. 

Comedy — Toonerville  Comedy. 

Added  Attraction — Pesetzki,  pian- 
ist, presenting  "  The  Musical 
Mirror." 

Specialty  —  Coon-Sanders  Novelty 

Singing  Orchestra. 
Feature — Back  Home  and  Broke, 

Thomas   Meighan — Paramount. 
Liberty  Theatre — 
Overture — Selections. 
Current    Events — Patluj    and  Fox 

News. 

Musical — Organ  Selections. 

Specialty  —  Kuhn  Chaquettes, 
musical  entertainers. 

Novelty — Capitol  Shots  and  Fun 
from  the  Press. 

Feature — Silver  Wings,  Mary  Carr 
— Fox. 

Xext  Week— Dr.  Jack. 

Royal  Theatre — 

Overture — Selections. 

Musical — Organ  Selections. 

Current  Events  —  Royal  Screen 
Magazine. 

Feature — Trifling    Women — -Metro. 

Twelfth  Street  Theatre- 
Overture — Selections. 

Current  Events — Twelfth  Street 
Magazine. 

Comedy — In  Dutch — Christie  Com- 
edy. 

Cartoon — Aesop's  Fables. 

Musical — Organ  Selections. 

Feature — Head  Hunters  of  the 
South  Seas — Associated  Ex- 
hibitors. 

WASHINGTON 

CrandaLTs  Metropolitan  The- 
atre— 

Overture — "  Britannicus." 

Current  Events — Pathe  News — Fun 

from  the  Press. 
Novelty- — Hodge  Podge — Lyman  H. 

Howe. 

Feature — Oliver  Twist,  Jackie  Coo- 
gan — First  National. 

Next  Week — Skin  Deep. 

Moore's  Rialto  Theatre — 

Overture—"  Bits  of  Hits  in  '22." 

Current  Events  —  Fox  News- 
Topics  of  the  Day. 

Comedy — The  Long  Shot. 

Scenic — A  Natural  Born  Liar. 

Feature — On  the  High  Seas — Para- 
mount. 

Next  Week — The  World's  a  Stage. 
Loew's  Columbia  Theatre — 

Feature — Tcss  of  the  Storm  Coun- 
try, Mary  Pickford  —  United 
Artists.  Continued. 
Next  Week— Robin  Hood. 
Loew's  Palace  Theatre — 

Overture — Popular    hits  :  "Pack 


Up  Your  Sins  and  Go  to  the 
Devil,"  "  Tomorrow,"  "  When 
Leaves  Come  Tumbling  Down," 
"  When  Hearts  are  Young." 

Current  Events  —  Pathe  News — 
Topics  of  the  Day. 

Cartoon — A  Stone  Age  Romance — 
Aesop  Fable. 

Feature — Back  Home  and  Broke. 
Thomas  Meighan — Paramount. 

Next  Week — Love  In  the  Dark. 

Crandall's  Central  Theatre — 

Feature — The  Sin  Flood — Goldwyn. 
Comedy  —  The    Three    Must  Get 

There's. 
Next  Week — The  False  Alarm. 

DETROIT^ 


Adams  Theatre — 

Overture — Orchestra. 

Current  Events — News  Weeklies — 

International  News. 
Vocal — Fanna  Gressier,  soprano. 
Feature — Hearts  Aflame — Metro. 
Recessional — Organ. 

Broadway-Strand — 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford — United 
Artists.  Third  week. 

Capitol  Theatre — 

Overture — •"  Thirteenth  Rhapsody"  ; 

"  Open  Arms,"  fox  trot. 
Current  Events — Pathe  News. 
Scenic — Canal  Boats. 
Vocal — Orville  Griffith,  tenor. 
Feature — Omar,    the    Tentmaker — 

First  National. 
Recessional — Organ. 
Next  Week— The  Hottentot. 

Fox  Washington  Theatre — 

Current  Events — Fox  News. 

Cartoon — Mutt  and  Jeff. 

Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe. 
Recessional — Organ. 

Madison  Theatre  — 

Overture — Violin  Solo,  with  Or- 
chestra— Scene  de  Ballet,  De 
Beriot. 

Current  Events — Pathe  News. 

Scenic — Pathe  Review. 

Feature — Outcast — Elsie  Ferguson 

— Paramount. 
Comedy — The  Dutiful  Dud. 
Recessional — Organ. 


ATLANTA 


-»rd  Theatre — 
Overture — "  Dance  of  the  Hours  " 
— Howard    Orchestra,  Enrico 
Leide  and  Lloyd  Bemus  direct- 
ing. 

Current  Events — Pathe  News. 
Novelty  —  Pithy  Paragraphs  —  A 

reel  of.  wit. 
Music  —  Instrumental — "  Carissima 

Song,"  waltz.     Cornet  Solo — 

Perry  Bremer. 
Vocal  —  Riely     Eakin,     soprano — 

"  Come,  Come,  My  Hero." 
Feature — Kick   In — Paramount. 

Metropolitan  Theatre — 

Overture — Buel  B.  Risinger  and 
his  six  Pianophiends  plaving 
"  All  Muddled  Up  "  and  "  Kit- 
ten on  the  Keys." 

Current  Events — Kinograms. 

Novelty — Fun  from  the  Press. 

Feature — Quincy  Adams  Sawyer — 
Metro. 

Rialto  Theatre — 

Overture — Rialto  Melody  Artists. 
Current     Events  —  International 
News. 

Prologue — Dale  Delane  in  Broad- 
wav's  latest  dance  sensation. 


Feature — Till  We  Meet  Again — 
Associated  Exhibitors. 

PES  MOINES 

Des  Moines  Theatre — 

Overture — "  Dance  ot  the  Hours  " 
— Des  Moines  Theatre  Or- 
chestra. 

Current     Events  —  International 

News. 

Novelty — Fun  from  the  Press. 

Comedy — Good  Sports. 

Feature — Fury — Richard  Barthel- 
mess — First  National. 

Next  Week — Trifling  Women. 

Strand  Theatre — 

Current  Events — Kinograms. 

Comedy — In  Dutch. 

Special  Music — "  Burning  Sands," 
played-  on  organ  with  5,000 
complimentary  copies  of  the 
song  being  given  out  in  adver- 
tisement of  the  next  week's 
bill. 

feature — Heroes  of  the  Street — 
Wesley   Barry — Warner  Bros. 

Next  Week — Burning  Sands. 

Rialto  Theatre — 

Comedy — Faint  Hearts. 

feature  —  Thorns  and  Orange 
Blossoms — Al  Lichtman. 

Xext  Week — Sherlock  Brown. 

Garden  Theatre — 

Comedy — Aladdin,  Jr. 

Feature — Lights  of  New  York — 
Fox. 

Next  Week — One  Week  of  Love. 

DALLAS 

Palace  Theatre — 

Overture — Symphony  Orchestra. 
Current  Events — Palace  News. 
Scenic — Palace  Tours. 
Cartoon — Aesop's  Fable — Pathe. 
Specialty — "  In  A  Rose  Garden." 
Feature — Back  Home  and  Broke — 

Thomas  Meighan — Paramount. 
Comedy — No  Luck. 
Recessional — Organ. 
Old  Mill  Theatre- 
Feature — Dr.  Jack — Harold  Lloyd 

— Pathe.     (Second  week.) 
Melba  Theatre- 
Overture — Grand  River  Orchestra. 
Feature  —  The     Hottentot  —  First 

National. 
Short  Subject — Powder  River. 
Recessional — Organ. 


The  Majestic  theatre,  Portland,  Ore,, 
used  this  large  space  ad  to  tell  its 
patrons  about  "Dr.  Jack." 


Exkibitors'  Service  Bureau — Pages  313-320 


An  interesting  idea  in  lobby  displays,  carried  out  by  "Nat"  Walker,  manager  of  the  Palace  theatre,  Washington,  Pa.    Notice  that  the  cut- 
out head  is  extended  downwards  to  cover  the  entire  front  of  the  box-office.     Used  for  "The  Young  Rajah" 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  8c  hade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  A 1  ham  bra  theatre,  Toledo. 

Edward  L  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Oen.  Mgr.  Finklesteln  &  Rubin, 
Minneapolis. 

Leo  A.  Landau,  Albambra  and  Garden  theatres, 
Mlnwaukee. 

B.    R.    Rogers,   Managing   Director,    TiToll  and 
Rlalto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

Wlllard  C.  Patterson,  Criterion  theatre,  Atlanta. 

B.  B.  WUhy,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

B  V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.    L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.   Branham,   Famons-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qolmby,  Managing  Director,  Strand  and 
Jefferson  theatres.  Fort  Wayne,  Ind. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

Eugene  H.  Roth,  California  theatre,  San  Fraa- 


Sldnry  Graomaa,  Graoman's  theatre,  Lea  Angeles. 

Loots  K.  Sidney,  Managing  Director,  William  Fez 
theatres.  Denver. 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan. 

Geo.   Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  Sooth, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Soathern 
Enterprises,  Die,  Atlanta,  Ga. 

Joseph  Flonkett,  Managing  Director,  Hark  Strand 
theatre.  New  York. 

Ray  Grombacher,  Managing  Director,  Liberty  the- 
atre, epokane,  Wash. 


Manager,    Temple  theatre, 


Ross     A.  McVoy, 
Geneva,  N.  Y. 

George  Tooker,  Manager,  Regent  theatre,  Elmlra, 


Director,  Capitol 


W.    S.    McLaren,  Managing 
theatre,  Jackson,  Mlcb. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres,  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  ef  Theatres,  Farooo* 
Players-Lasky. 


J.  M.  Edgar  Hart, 
Paso,  Tex. 


Manager,  Palace  theatre.  El 


Pan!  A.  Noble, 
land,  Ore. 


Manager.  Liberty  theatre.  Fort- 


Inexpensive  lobby  windozv  display  for  "  The  Sin 
Flood"  at  the  Hamilton  theatre,  Lancaster,  Pa. 


William   J.  Sullivan, 
Butte,  Meat. 


Manager,  BlaRe  theatre. 


314 


Motion  Picture  News 


Lobby  of  the  Rialto  theatre,  Allentown,  Pa.,  during  the  run  of  "Sherlock  Holmes."  showing  display  arranged  by  Manager  John  O'Rear.  Particu- 
larly distinctive  is  the  large  mask-shabed  cut-out  hanging  in  the  centre  of  the  lobby,  with  pictures  of  Sherlock  Holmes  in  the  pupils  of  the  eyes 


Opera  Cars  Used  in  Australian 
"Masquerader"  Campaign 

Sydney,  Australia. — Haymarket  Theatre, 
Ltd.,  has  established  a  reputation- fer  -exploi- 
tation in  Australia,  and  its  work  is  closely 
watched  by  other  theatres.  Recently  the  thea- 
tre initiated  a  First  National  anniversary  in 
what  was  sloganed  and  advertised  as  a  "  Go- 
to-the-Haymarket-Month." 

The  opening  picture  of  the  month  was  "  The 
Masquerader,"  and  the  chief  exploitation 
stunt  on  this  was  the  use  of  masked  chauf- 
feurs, masked  girls  and  five  de  luxe  enclosed 
opera  cars  that  were  driven  around  the  city. 
The  signs  painted  on  the  windows  of  the  five 
cars,  respectively,  read :  "  Go  to  the  "  "  Hay- 
market  Month,"  "  Starting  Tomorrow  With  " 
"  Guy  Bates  Post "  "  In  'The  Masquerader.'  " 
The  cars  were  lined  up  and  driven  through  the 
city  in  uninterrupted  order,  forming  a  pro- 
cession that  gave  pedestrians  the  complete 
wording  of  the  sign. 

The  theatre,  the  firm  handling  the  cars  and 
their  manufacturers,  the  Fiat  company,  all 
obtained  enormous  publicity.  The  "  Go-to- 
the-Haymarket-Month  "  was  a  tremendous  suc- 
cess following  this  introduction.  The  four  men 
who  engineered  the  month's  exploitation  were : 
Stanley  N.  Wright,  general  manager;  Hal.  H. 
Carleton,  publicity  director;  Jack  Robertson, 
film  buyer,  and  Walter  Grant,  producer. 


Large  Question  Marks  Used  on 
"Who  Are  My  Parents?" 

BALTIMORE,  ML\  —  When  the 
New  theatre  put  on  Who  Are 
My  Parents? "  a  striking  part  of 
the  exploitation  was  the  use  of  huge 
red  interrogation  points  above  the 
marquee,  which  flashed  on  and  off  at 
brief  intervals.  The  marquee  is  over 
Lexington  street,  ever  a  thronged  shop- 
ping thoroughfare,  and  the  stunt  at- 
tracted wide  attention. 

Banners  from  the  roof  to  the  top  of 
the  marquee,  illuminated  at  night,  also 
were  used  to  advertise  the  picture. 


Cut-out    on    "  The    Cowboy    and    the    Lady " 
prepared  by  J.  M.  Edgar  Hart  of  the  Palace 
theatre,  HI  Paso.    The  fur  on  the  chaps  and  the 
lariat  were  real 


Humorous  Teaser  Ads  Used  for 
"Brothers  Under  the  Skin" 

Wichita,  Kans. — Stanley  Chambers  of  the 
Miller  theatre  and  William  H.  Branch,  Gold- 
wynner  at  the  Kansas  City  exchange,  used  an 
effective  series  of  newspaper  teaser  ads  for 
"  Brothers  Under  the  Skin  "  recently. 

Two  series  of  teasers  were  used,  one  in  each 
of  the  daily  papers.  They  were  alike  in  form 
so  that  each  ad  was  related  to  every  other  one 
in  the  series  whether  in  the  same  or  a  different 
paper.  The  ad  was  one  column  wide  by  three 
inches  deep.  In  the  upper  left-hand  corner 
was  a  heavily  ruled  box  containing  a  humor- 
ous message  to  the  public.  A  smaller  box, 
in  the  lower  right-hand  corner,  lightly  ruled, 
contained  merely  the  title  of  the  photoplay. 

In  the  bigger  box,  in  one  newspaper,  was 
run  a  series  of  rules  for  husbands.  Rule  No. 
1  read :  "  Don't  talk  back — except  to  say 
'  yes."  "  No.  5  ran :  "  Avoid  hiring  pretty 
stenographers — '  fast '  typewriters  have  led  to 
many  matrimonial  smashups." 

In  the  other  newspaper  the  messages  in  the 
larger  box  ran  as  follows :  "  Sure — all  wives 
think  they're  door  mats — all  husbands  think 
they're  henpecked — this  difference  of  opinion 
makes  the  divorce  mill  operate.  Yes! — it 
would  be  nice  for  some  folks  if  they  had 
bought  their  mates  on  the  installment  plan- — 
quit  paying — and  the  company  takes  'em 
back.  Yep ! — '  there's  no  place  like  home ' — 
that's  why  you  find  club  rooms  full  of  males 
with  hunted  looks  in  their  eyes.  And — when 
you  get  right  down  to  facts,  the  boss  of  the 
bank  roll  is  the  one  who  talks  loudest — and 
longest." 


"Old  Homestead"  Tied  Up  With 
Apples  at  Stillman 

.^Cleveland,  Ohio — M.  A.  Malaney,  publicity 
manager  for  Loew's  Ohio  theatres,  put  over 
a  campaign  on  "  The  Old  Homestead  "  for  the 
Stillman  theatre  which  embraced  two  special 

features. 

One  was  the  most  elaborate  lobby  display 
that  the  Stillman  has  ever  indulged  in.  The 
other  was  an  apple  campaign  that  was  inaug- 
urated the  second  week  of  the  run. 

This  is  the  first  time  that  the  Stillman  thea- 
tre has  built  up  a  lobby  display  that  came 
right  out  to  the  sidewalk.  This  one  was  made 
to  look  like  the  entrance  to  a  county  fair. 
The  fall  festival  idea  was  carried  out.  Pump- 
kins, corn  stalks,  and  autumn  leaves  decorated 
the  picket  fence  that  closed  in  the  lobby.  It 
took  Cleveland  about  a  week  to  hear  all  about 
the  lobby  display,  and  by  the  time  the  second 
week  of  the  engagement  came  around, 
Malaney  had  another  surprise  for  folks.  Be- 
ginning with  Monday  of  the  second  week,  he 
tied  up  with  the  Wenatchee  Apple  Company. 
The  apple  company  contributed  huge  barrels 
of  apples,  each  barrel  well  labelled  with  the 
trade  name  of  the  Wenatchee  apple.  The 
Stillman  theatre  had  girls  in  sunbonnets  and 
gingham  dresses  handing  out  these  apples  to 
all  patrons.  Mfllaney  says  that  more  than 
5,000  apples  were  distributed. 


Mr® 


Manager  "  Bill "  'Jones  of  Saenger's  Alexandria 
theatre,  Alexandria,  La.,  used  a  large  cut-out 
of  a  Klansman  on  "  One  Clear  Call "  to  good 
effect 


January  20,  1923 


315 


PICKFORD 

CALIFORNIA     AND     M/LLEf?  'S     THEATRE . 


Float  on  "  Tess  of  the  Storm  Country  "  designed  by  Fred  Miller  of  Miller's  California  and  Miller's  theatres,  Los  Angeles 


Exhibitor  Ties  Up  with  Army 
on  "Grandma's  Boy" 

Frankfort,  Ind. — A  tie-up  which  worked 
both  ways  was  made  by  Manager  Charles 
Metzger  of  the  Rialto  theatre  in  putting  over 
"  Grandma's  Boy."  On  the  day  the  run 
opened  the  army  was  recruiting  in  Frankfort, 
so  he  (Metzger)  tied  up  with  the  recruiting 
officers,  who  were  using  airplanes  to  attract 
volunteers. 

The  planes,  flying  low  over  the  town,  at- 
tracting wide  attention,  dropped  handbills, 
one  side  of  which  bore  selling  copy  for 
u  Grandma's  Boy  "  at  the  Rialto  and  on  the 
other  side  recruiting  copy  for  the  Army  Air 
Service. 


Novelty  Folding  Herald  Used 
on  "My  Friend  the  Devil" 

Montgomery,  Ala. — 'Manager  H.  C.  Farley, 
of  the  Empire  theatre,  for  his  campaign  on 
"  My  Friend,  the  Devil,"  made  up  a  novelty 
folding  herald,  printed  in  red  ink.  The  front 
cover  read,  "  You  Should  Meet — ."  Then  on 
the  two  inside  pages  was  displayed  the  title, 
'; '  My  Friend,  the  Devil,' "  and  in  a  bottom 
corner,  "  at  the  Empire  theatre,  Tuesday  and 
Wednesday."  To  the  left  of  the  title  was  a 
two  and  one-half  inch  cut  of  "  the  devil,"  and 
below  this  in  small  type,  "  Whatever  else  he 
is — he's  interesting." 

On  the  back  cover  appeared  selling  copy  for 
the  picture. 


Lobby  display,  with  copious  use  of  photographs, 
on   "  Slim   Shoulders "  and   the   Irene  Castle 


Fashion 


Promenade    at    the  Rivoli 
Columbia,  S.  C. 


theatre, 


Street  Ballyhoo  Used  to  Put 
"Nero"  Over  at  New 

BALTIMORE,  MD.-J.  J.  Geller, 
special  exploitation  representative 
of  Fox,  used  an  effective  street 
ballyhoo  for  putting  "  Nero "  over  at 
the  New  theatre. 

The  week  previous  to  the  opening  of 
"  Nero "  Mr-.  Geller  secured  the  ser- 
vices of  two  of  the  tallest  men  avail- 
able in  Baltimore  and  dressed  them  up 
in  the  uniform  of  Roman  soldiers. 
Both  men  paraded  the  downtown 
streets  of  the  city  during  the  height  of 
the  Christmas  shopping. 

On  the  day  of  the  opening  of  "Nero" 
the  men  were  mounted  upon  two 
horses,  which  were  also  dressed  in  the 
accoutrements  of  Nero's  time.  The 
lobby  was  also  appropriately  decorated 
for  this  motion  picture. 

Winking  Contest  Put  Over  in 
Butte  on  "East  Is  West" 

Butte,  Mont. — The  winking  contest  idea  on 
"  East  Is  West "  sounded  good  to  Manager 
Charles  C.  Pratt  of  the  American  theatre. 

Acting  on  the  suggestion  of  the  press  book 
and  feeling  that  every  wink  would  make 
people  think  of  Ming  Toy  and  her  coquettish 
wink,  Mr.  Pratt  hustled  down  to  the  editor 
of  the  Butte  Post,  the  city's  most  conservative 
newspaper,  and  laid  the  contest  idea  before 
him.  The  idea  was  so  novel  the  editor  grew 
enthusiastic  and  started  the  contest  with  a 
four-column  ad  and  column  story  next  day, 
and  gave  it  front  page  publicity  for  a  week. 

The  American  theatre  paid  for  having 
photos  made  of  the  Butte  winkers  who  en- 
tered the  contest,  also  the  cost  price  of  the 
cuts  made  from  these  photos  and  screen  slides, 
but  the  total  bill  was  not  large.  A  half  page 
ad  with  a  large  line  cut  of  Ming  Toy  winking, 
as  the  only  illustration,  was  used  by  Mr.  Pratt 
as  his  opening  day  display,  and  teasers  vary- 
ing from  one  column  four  inches  to  two 
columns  eight  inches  preceded  the  big  spread. 
Normal  advertising  after  the  opening  was  the 
rule. 

Atop  the  American  marquee  Mr.  Pratt  put 
three  sheet  cut-outs  of  the  principal  charac- 
ters of  the  play  under  the  rays  of  reflectors, 
and  beneath  the  marquee  covered  his  bright 
electric  bulbs  with  vari-colored  Japanese 
lanterns. 


Exciting  Experience  Contest  on 
"One  Exciting  Night" 

Seattle,  Wash.—"  My  Most  Exciting  Night  " 
was  the  title  of  a  contest  put  over  in  con- 
junction with  the  Seattle  Star  by  Vic  Ga unt- 
ie tt  for  John  Hamrick's  Blue  Mouse  theatre 
here  when  "  One  Exciting  Night "  was  run  at 
that  theatre. 

Cash  prizes  of  $35,  $25,  $15  and  $10,  as  well 
as  tickets  to  the  theatre,  were  awarded  for  the 
best  200-word  essay  by  Seattle  citizens  on  the 
"  Exciting  Night "  subject.  The  six  best 
essays  were  printed  in  the  Star's  columns,  and 
publicity  on  the  contest  was  run  for  several 
weeks  in  advance,  as  well  as  during  the 
showing. 

Another  item  of  exploitation  put  over  by 
Mr.  Gauntlett  was  the  distribution  of  bright 
yellow  cards,  four  by  five  inches  in  size,  to 
each  patron  of  the  theatre  as  he  passed  out 
at  the  end  of  the  performance.  Each  card 
bore  a  small  cartoon  of  "  Romeo  Washing- 
ton," the  colored  comedian  of  the  play,  and 
the  words,  "  Shh— !  Not  a  Word  to  Your 
Friends  About  the  Solution  of  the  Mysterious 
Plot  in  D.  W.  Griffith's  «  One  Exciting  Night,' 
Now  playing  at  the  Blue  Mouse  Theatre." 

These  cards,  as  well  as  carrying  out  their 
purpose  and  keeping  the  solution  of  the  plot 
quiet,  also  had  the  effect  as  clever  advertising 
matter,  due  to  the  fact  that  patrons  of  the 
theatre,  after  carrying  the  card  out  and  read- 
ing it,  would  drop  it  some  place  on  the  street 
where  it  would  attract  the  attention  of  many 
more  people. 


Window  display  on  "The  Storm"  tied  up  with 
gas  company  on  radiant  heater  for  the  Academy 
of  Music,  Northampton,  Mass.,  arranged  by  Miss 
L.  A.  Duffy,  Universal  exploitress 


316 


Motion  Picture  News 


Window  display  on  "  The  Young  Rajah  "  arranged  by  Poli's  Bijou  theatre,  New  Haven.  The 
frame  ivas  made  over  from  a  cigarette  display,  and  Oriental  rugs  and  cut-outs  completed 

the  windozv 


Hunt  for  Pearls  Put  Over  as 
"Sherlock  Holmes"  Stunt 

Peterborough,  Ont. — Thanks  to  a  stunt  put 
across  by  William  Stewart,  Goldwynner, 
"  Sherlock  Holmes "  was  the  chief  topic  of 
conversation  in  Peterborough  for  more  than  a 
week  before  and  during  its  showing  at  the 
Grand  Opera  House. 

It  consisted  mainly  of  a  hunt  for  a  replica 
of  the  famous  Lansdowne  pearls,  stolen  by 
Professor  Moriarity  and  recovered  by  Sher- 
lock Holmes.  The  string  of  pearls,  in  a  case, 
hidden  on  top  of  a  telephone  pole,  cost  ex- 
actly $3.50.  A  Peterborough  jeweler  was  in- 
duced to  put  an  expensive  string  of  pearls 
in  his  window  with  a  suggestion  of  pearls  as 
an  appropriate  Christmas  gift,  with  a  card 
announcing  that  the  string  was  an  exact  dupli- 
cate of  the  Lansdowne  pearls  stolen  at  a 
society  ball  in  London  and  recovered  by  Sher- 
lock Holmes. 

The  toy  department  of  a  large  department 
store  placed  a  card  in  their  window  announc- 
ing "  Sherlock  Holmes  informs  us  that  Mori- 
arity, Europe's  Master  Crook,  visited  our  toy 
department  while  in  the  possession  of  the 
stolen  Lansdowne  pearls.    Why  don't  you?" 

A  map  of  the  streets  was  published  in  a 
local  newspaper  showing  the  route  taken  by 
Moriarity.  Cards  in  four  styles  were  made 
with  arrows  pointing  direction  and  "  Sherlock 
Holmes  "  says — "  Warm  on  the  trail  of  the 
Lansdowne  Pearls.  Hot — Hotter — Stop — 
Look — Here!"  The  reward  for  finding  the 
pearls  was  "  Keep  the  pearls  and  here's  a 
couple  of  seats  for  your  trouble." 


"Old  Homestead"  Photos  Get| 
Page  of  Publicity 

SEATTLE,  WASH.  — A  tie-up  which 
obtained  a  solid  page  of  free  public- 
ity on  "  The  Old  Homestead "  was 
made  by  J.  W.  Sayre,  advertising  man- 
ager of  the  Greater  Theatre  Company. 

He  sent  a  photographer  around  town 
to  "  snapshot  "  some  of  the  leading  old 
homesteads  of  the  city.  One  of  the  Sun- 
day papers  ran  this  as  a  full  page  feature 
in  the  magazine  section,  with  text  telling 
the  history  of  the  old  houses  and  work- 
ing in  conspicuous  mention  of  the  photo- 
play. The  only  cost  was  for  the  photog- 
rapher.  


Window  Display  with  Dummies 
and  Cage  on  "Bond  Boy" 

RENO,    Nev. — Frank    Costello,  man- 
ager of  the  T.  &  D.  Jr.  theatre, 
used  an  ingenious  window  display 
to  tie  up  with  "  The  Bond  Boy." 

Life-sized  dummies  of  a  youth  within 
a  cage  and  a  woman  on  the  outside,  were 
placed  in  the  windows  of  several  stores. 
Fastened  on  one  side  of  the  cage  were 
neat  window  cards  announcing  "  The 
Bond  Boy,"  now  showing  at  the  Majestic. 


Challenges  Local  Newspaper 
to  Review  "Human  Hearts" 

KITCHENER,  ONT.  — C.  J.  Appel, 
manager  of  the  Lyric  theatre,  is 
handicapped  by  the  fact  that  the 
local  press  will  not  review  any  motion 
picture  performance. 

In  exploiting  "  Human  Hearts,"  Mana- 
ger Appel  challenged  the  press  to  be  pres- 
ent at  one  of  the  first  day's  performances 
and  tell  their  readers  just  what  they 
thought  of  the  picture.  They  accepted 
the  challenge  and  gave  a  very  favorable 
review,  to  which  Mr.  Appel  then  replied, 
again  taking  advantage  of  free  space. 


"Knighthood"  Campaign  Tied 
Up  with  Large  Ballroom 

Detroit,  Mich. — A  tie-up  which  placed  signs 
on  "  When  Knighthood  was  in  Flower "  in 
the  Greystone,  Detroit's  "  million  dollar  ball- 
room," was  put  over  for  the  showing  of  that 
picture  at  the  Adams  theatre. 

Walter  P.  Lindlar,  Paramount  exploiteer, 
sold  the  management  of  the  ballroom  the  idea, 
and  the  theatre  got  away  with  little  or  no 
expense.  The  feature  was  balloting  among 
the  patrons  for  the  girl  who  most  resembled 
Marion  Davies,  and  who  would  receive  one  of 
the  gowns  worn  by  the  actress  in  the  picture. 

Lindlar  obtained  the  gown  from  Cosmopoli- 
tan, but  only  at  a  price.  And  of  this  price 
he  relieved  the  theatre,  and  convinced  the 
dance  hall  proprietor  that  he  ought  to  pay. 
The  latter  thought  so  much  of  the  idea  that 
he  hopped  in  with  no  objections  at  all. 

The  night  of  the  "  Knighthood  Ball "  the 
floor  was  packed  because  the  balloting  had 
been  heavy  and  the  electioneering  active.  The 
winner  was  presented  in  her  costume  looking 
for  the  world  like  Henry  VIII's  beautiful 
sister. 


An  interesting  example  of  what  can  be  done  in  the  way  of  window  tie-ups  in  a  smali 
city  is  furnished  in  these  four  attractive  displays,  part  of  the  campaign  of  the  Odean 
theatre   on   "  Lorna   Doone "   at   Bartlesvillc,  Okla. 


January  20,  1923 


317 


William  K.  Mitchell  of  the  Isis  theatre,  Denier,  arranged  for  this  attracive  window  in  a  leading  department  store  as  a  tie-up  with  "Nero" 


Motorcycle  Accident  Utilized  to 
Aid  "Manslaughter" 

Chickasha,  Okla. — A  local  motorcycle  acci- 
dent helped  Manager  Clayton  Tunstill,  of  the 
Rialto  theatre,  to  put  "Manslaughter"  over, 
through  his  initiative  in  taking  advantage 
of  it. 

Just  two  days  before  the  picture  opened, 
a  motorcycle  had  run  into  an  automobile  in 
front  of  the  Rialto  theatre,  the  man  riding 
the  motorcycle  being  seriously  hurt.  It  seemed 
that  chance  played  right  into  the  hands  of 
Mr.  Tunstill. 

He  immediately  arranged  with  the  owner  of 
the  motorcycle  to  let  him  place  the  machine, 
before  any  repairs  were  made,  in  the  lobby 
of  his  theatre.  On  each  side  of  this  motor- 
cycle stood  a  cut-out,  one  of  Thomas  Meighan 
and  the  other  of  Leatrice  Joy.  A  large  banner 
extended  from  cut-out  to  cut-out  with  the  fol- 
lowing sales  message :  "  You  Must  Pay — Sex, 
Wealth  or  Social  Position  Won't  Save  You." 

On  the  motorcycle  was  a  sign  which  read : 
"  Someone  Injured — The  Machine  Demol- 
ished— Be  Careful  of  '  Manslaughter.'  " 

This  local  accident  helped  Mr.  Tunstill  to 
sell  his  city  officials  on  the  idea  of  allowing 
him  to  stencil  the  main  street  corners  with 
the  title  of  the  picture,  also  a  cautioning  "  To 
Avoid  'Manslaughter'  Drive  Slow." 


WARNING/ 

JT'hts fuigsr  print  wat  a  >,„•;;?  tmr 


S5f 


ino  cf  frisw  in  a  nrtoriou*  xtice 
am  that  tafflcd  Sceilanj  York  Sa 
niwt  it  ocaitt  to  t>  brilliant  fkutd. 

John  Ban«ymore 

^SHEttLQCK-KOlMLS* 


Prizes  Given  to  Children 
with  Coogan  Birthdate 

HARTFORD,  CONN. —  Manager 
Harry  Needles,  of  the  Princess 
theatre,  reaped  a  harvest  of  thir- 
ty columns  of  publicity  when  he  ex- 
ploited "  Oliver  Twist  with  a  news- 
paper contest  tied  up  with  the  Hart- 
ford Morning  Courier. 

Awards  varying  from  a  monetary 
consideration  to  a  set  of  Dickens'  books 
were  given  to  Hartford  children  whose 
birthdays  were  on  the  same  date  as 
Jackie  Coogan's. 

There  was  some  difficulty  in  estab- 
lishing claims  and  at  times  the  birth 
certificates  had  to  be  referred  to.  The 
management  and  spectators  got  con- 
siderable fun  out  of  it  when  a  150- 
pound  boy  came  along  and  insisted 
that  he  was  only  nine  years  old,  hav- 
ing looked  up  Jackie's  birthday  in  a 
film  magazine. 


Floyd  Morrozv,  director  of  publicity  for  the 
Palace  theatre,  Washington,  Pa.,  prepared  this 
lobby  display  on  "  Sherlock  Holmes  "  An  en- 
larged fingerprint  was  painted  on  the  sign  and 
real  weapons  were  used  on  the  bulletin  board 


Short  Subject  Exploitation  Is 
Employed  on  "Just  Dogs" 

Forth  Worth,  Texas — Manager  Harry  Gould 
of  the  Hippodrome  theatre  capitalized  upon 
the  novelty  of  the  comedy,  u  Just  Dogs,"  when 
that  picture  was  part  of  his  program  recently. 

One  week  in  advance  of  play  date  there  ap- 
peared on  the  front  pages  of  the  local  news- 
papers articles  about  a  dog  show  to  be  held 
by  the  Hippodrome  theatre  on  the  morning  of 
the  Shrine  parade.  The  size  of  these  articles 
and  the  interest  they  created  increased  as  the 
week  progressed.  The  day  before  the  show  was 
to  be  held,  a  full  page  tie-up  appeared  in  the 
newspaper  advertising  the  short  subject  in 
connection  with  several  local  owners  of  ken- 
nels. 

Hundreds  of  people  were  gathered  in  front 
of  the  Hippodrome  theatre  the  next  morning 
to  watch  the  contest  for  prizes  for  the  best 
trick  dogs.  The  stunt  was  a  "  howling  "  suc- 
cess. Dogs  of  all  kinds  were  on  display,  collie 
dogs,  shepherd  dogs,  German  police  dogs,  pedi- 
greed dogs,  curs  and  just  dogs  made  their 
debut  before  this  large  crowd. 

The  prizes  were  awarded  from  the  theatre's 
stage,  in  connection  with  the  showing  of  "Just 
Dogs  "  and  Priscilla  Dean  in  "  Wild  Honey." 


Wooden  Slabs  Used  as  Novelty 
on  "Kindred  of  the  Dust" 

Olympia,  Wash. — An  original  novelty  for 
the  exploitation  of  "Kindred  of  the  Dust" 
was  evolved  by  Manager  W.  E.  Bowman  of 
the  Rex  theatre.  Patrons  wondered  at  the 
ordinary  wooden  slabs  that  were  given  out 
as  souvenirs  the  week  prior  to  the  appearance 
of  "  Kindred  of  the  Dust,"  but  in  fixing  this 
unique  style  of  token  Manager  Bowman  was 
playing  hard  upon  psychology  and  civic  pride. 

"Kindred  of  the  Dust  "  dealt  with  the  lum- 
ber section  of  the  northwest.  The  slab  was 
donated  with  the  compliments  of  the  Olympia 
Veneer  Company,  one  of  Bowman's  tie-ups, 
and  the  copy  on  the  front  side  read: 

"  This  comes  from  the  forest  of  the  great 
Northwest,  where  live  the  wonderful  charac- 
ters of  drama  and  delight  whom  you'll  see  in 
Peter  B.  Kyne's  story,  '  Kindred  of  the  Dust,' 
a  story  of  the  great  Nor' west  and  the  people 
who  live  there.  For  everybody,  especially 
those  who  are  hard  to  please.   Rex  theatre." 


Combination  windmill  and  slvadow-box  on 
"Queen  of  the  Moulin  Rouge"  prepared  by 
Frank  J.  Miller  for  the  Rialto,  Augusta,  Ga. 
The  blades  revolved  and  the  one-sheet  behind 
the  opening  was  illtuninated 


318 


Motion  Picture  News 


Special  Showing  Used  to  Start 
Run  of  "Knighthood" 

Baltimore,  Md. — "  When  Knighthood  Was 
Iu  Flower  "  was  introduced  to  Baltimore  dur- 
ing the  week  just  ended  in  a  manner  almost 
unique  here.  A  special  performance  of  the 
feature  was  given  at  the  New  theatre,  admis- 
sion being  by  card.  Invitations  were  sent  to 
persons  whose  names  appear  in  the  Blue 
Book,  and  members  of  the  Rotary  Club  also 
were  invited.  As  a  result,  the  theatre  was 
crowded. 

Special  programs  were  printed,  with  a  his- 
tory of  the  making  of  the  production,  and 
these  were  distributed  by  a  girl  garbed  as  a 
page  of  the  Court  of  Henry  VIII.  Marquee 
lights  for  the  week  were  red,  and  two  long 
banners  from  the  roof  of  the  theatre  to  the 
top  of  the  marquee  announced  the  attraction. 
A  big  cut-out  of  Marion  Davies  in  the  role 
of  Mary  Tudor  was  affixed  to  the  front  of 
the  marquee. 

Louis  A.  De  Hoff,  booking  manager  of  the 
Whitehurst  theatres,  and  Leslie  F.  Whelan, 
exploitation  man  for  Famous  Players,  ar- 
ranged the  special  showing,  which  was  one 
of  the  most  successful  exploitation  stunts  car- 
ried out  in  Baltimore  for  some  time. 


Attractive  Lobby  Display  Is 
Made  for  "  Sin  Flood" 

LANCASTER,  PA.— The  manage- 
ment of  the  Hamilton  theatre  ar- 
ranged an  attractive  lobby  display 
for  "The  Sin  Flood"  which  took  the 
form  of  a  miniature  stage  set  showing 
an  altar  in  front  of  a  church  window. 

The  figures  of  Richard  Dix  and  Hel- 
ene  Chadwick  were  cut  out  of  the  3- 
sheet  poster,  mounted  and  placed  in 
front  of  the  window.  The  name  of  the 
player  was  painted  on  each  cut-out. 

In  front  of  the  figures  an  altar  was 
arranged,  with  bulb-tipped  imitation 
candles  and  the  customary  altar  trap- 
pings. Spotlights  played  upon  the  pic- 
ture at  night,  making  it  stand  out  strik- 
ingly. Passersby  stopped  to  gaze  at 
the  miniature  stage  set  and  many  took 
the  pains  of  hunting  up  the  manager  to 
congratulate  him. 

The  name  of  the  picture,  "  The  Sin 
Flood,"  occurred  but  twice,  and  that 
very  inconspicuously,  on  a  card  placed 
at  each  end  of  the  altar. 


Novel  Bank  Note  Is  English 
"East  Is  West"  Stunt 

IONDON,  England.— The  newly  or- 
ganized English  offices  of  First 
-*  National,  with  Ralph  J.  Pugh  as 
managing  director  and  Percy  Phillipson 
as  sales  manager,  have  already  distin- 
guished themselves  for  exploitation, 
through  the  stunt  pulled  on  "East  Is 
West." 

In  England,  to  protect  itself  against 
fraud,  a  bank  will  often  ask  a  person 
making  a  deposit  or  asking  for  change  to 
write  his  name  and  address  on  the  back 
of  the  paper  currency  that  is  tendered. 
This  makes  the  individual,  and  not  the 
bank  responsible. 

Taking  advantage  of  this  custom  the 
First  National  officers  had  100,000  ten 
shilling  notes  put  into  circulation  with 
the  endorsement  on  the  back:  "East  Is 
West — Constance  Talmadge."  These 
notes  have  gone  into  thousands  of  homes, 


Bathing  Houses  Put  in  Lobby 
for  "Mrs.  Bellew" 

SAVANNAH,  GA.  —  In  exploiting 
"  The  Impossible  Mrs.  Bellew,"  Man- 
ager J.  G.  Evins  of  the  Lucas  the- 
atre, built  and  placed  in  the  lobby  two 
regulation  French  bathing  houses  about 
6  feet  square  and  8  feet  high.  The  doors 
were  open  and  inside  were  cut-outs  of 
bathing  girls.  The  houses  were  fitted 
with  folding  chairs  and  clothing  was 
hanging  on  the  walls,  making  the  impres- 
sion as  realistic  as  possible. 

On  the  marquee  was  placed  a  24-sheet 
cut-out  of  Gloria  Swanson  in  bathing  cos- 
tume. The  lobby  and  marquee  were  dec- 
orated with  pink  and  white  bunting,  mak- 
ing a  gala  appearance.  Banners  were 
hung  across  the  sidewalk  under  both  ends 
of  the  marquee. 


Bread  Baking  Contest  Exploits 
"The  Old  Homestead" 

Waco,  Texas. — Manager  J.  P.  Harrison,  of 
the  Hippodrome  theatre,  put  over  an  excellent 
advance  campaign  recently  on  "  The  Old 
Homestead." 

One  week  in  advance  of  play  date,  Manager 
Harrison  arranged  with  a  local  newspaper 
to  hold  a  "  bread  baking "  contest  for  the 
ladies  of  Waco  and  the  surrounding  country. 
Announcements  were  made  in  the  paper  about 
the  contest,  and  tie-ups  were  secured  with 
local  bakeries  around  the  town  advertising 
their  bread  along  with  the  contest.  The  eon- 
test  in  detail  was  this:  the  News-Tribune  and 
the  Hippodrome  theatre  joined  together  in 
arranging  a  contest  to  aid  the  poor  of  Waco. 
Every  woman  who  brought  a  loaf  of  bread 
baked  by  herself  to  the  News-Tribune  office 
by  4  o'clock  on  a  certain  date  received  a 
free  50-eent  ticket  to  "  The  Old  Homestead," 
showing  at  the  Hippodrome  theatre. 

She  also  competed  for  one  of  five  prizes — 
a  season  pass  to  January  1st  for  the  Hippo- 
drome for  two  people,  a  season  pass  to  Jan- 
uary 1st  for  one,  a  six  months'  subscription 
to  the  News-Tribune,  a  box  party  for  eight 
people  at  the  Hippodrome  and  a  box  party 
for  five  at  the  Hippodrome. 

The  contest  bread  was  distributed  through 
charitable  organizations  to  the  poor  of  Waco. 


Attractive  and  unusual  cabaret  effect  in  the  lobby  of  Manager  J.  C.  Duncan's  Strand  theatre, 
Asheville,  A".  C,  for  "One  Night  in  Paris" 


January  20,  1923 


319 


U3 


~  GQLDWYJI 


TO  BORROW 


Strong  "uAndow  tie-up  with  civic  association 
train,  animated,  were  in 

National  Publicity  Stunt  Put 
Across  on  "The  Flirt" 

New  York,  N.  Y. — An  exploitation  and  pub- 
licity stunt  of  unusual  scope  was  put  over 
recently  by  Marc  Lacbmann,  Universal  home 
office  exploitation  representative  on  "  The 
Flirt,"  centering  about  the  organization  of  an 
Anti-Flirt  Crusade. 

A  meeting  was  held  in  the  Hotel  Biltmore. 
New  York  City.  Five  persons  using  the 
names  of  the  characters  from  Tarkington's 
story  called  a  meeting  to  order  with  James 
Madison  presiding  while  representatives  and 
reviewers  from  all  New  York  newspapers  were 
present.  Photographers  snapped  flashlights 
of  the  committee  and  24  hours  later  the  wires 
were  hot  with  the  news  spreading  in  all  direc- 
tions. 

Two  more  meetings  were  held  and  the  same 
representatives  were  present  with  other  fol- 
low-up stories  executed.  It  was  not  long  be- 
fore Boston,  Philadelphia  and  other  cities 
started  their  own  crusade  with  local  enthusi- 
asts for  the  movement  interested.  Buffalo 

In  an  N.  E.  A.  feature  which  ran  in  680 
newspapers  from  coast  to  coast  both  sides  of 
the  flirting  situation  were  brought  out  with 
James  Madison's  version  and  that  of  an 
averse  one  by  a  New  York  business  girl. 
K.  C.  B.,  Lucy  Lowell  and  others  contributed 
syndicate  details  for  editorial  space  in  their 
many  newspapers. 

Special  tack  cards  were  posted  all  over  the 
city  bearing  the  organization's  insignia,  a  liz- 
ard pierced  by  a  hatpin  illustrated  by  a  draw- 
ing of  the  various  modes  of  flirtations. 

Newspapers  devoted  daily  space  for  three 
solid  weeks. 

Prior  to  the  opening  of  "  The  Flirt  "  at  the 
Rialto  theatre,  the  crusade  was  tied-up  witli 
the  showing  by  daily  newspaper  ads. 


obtained  by  the  Rialto  theatre,  Loveland ,  Colo.,  for  "  The  Sin  Flood."  A  tiny  automobile  and 
eluded  in  the  display,  as  well  as  a  varied  assortment  of  stock  material 


Front  ivith  liberal  use  of  paper  and  two  animal 
cages,  used  by  the  Alhambra  theatre,  St.  Paul, 
on  "A   Dangerous  Adventure" 


"Penrod"  Is  Advertised  as 
Worst  Boy  in  Town 

MONTREAL,  Can.— Advertising  fea- 
turing "  the  worst  boy  in  town  " 
was  used  broadcast  in  Montreal  re- 
cently. It  was  the  way  in  which  Loew's 
theatre  advised  its  patrons  that  "  Penrod  " 
was  coming.  Such  admonitions  as  "Keep 
the  Cat  in  the  Cellar  out  of  Harm  "  and 
"  Have  the  Policemen  Hide  "  were  sim- 
ple reminders  that  Penrod  was  a  very 
wicked  urchin  and  that  it  wasn't  safe  to 
have  anything  breakable  around  when  he 
hit  the  community.  

Ties  Up  to  National  Stunt  on 
"Brothers  Under  the  Skin" 

Newark,  X.  J. — An  exploitation  campaign 
designed  to  capitalize  upon  the  national  pub- 
licity  stunt  pulled  on  "  Brothers  Under  the 
Skin  "  was  used  by  the  Strand  theatre. 

Application  blanks  for  membership  in  the 
"  Brothers  Under  the  Skin "  Club  were  dis- 
tributed at  the  theatre,  in  offices,  shops  and 
on  the  streets,  the  only  reference  to  the  picture 
occurring  in  the  last  paragraph,  "  Husbands, 
Take  Notice — If  you  approve  of  it — assert 
your  rights — demand  that  your  wife  see  the 
laughable  picture."  The  theatre  was  given  as 
headquarters  of  the  club.  The  by-laws  used 
in  the  national  story  were  printed  at  one  side 
of  the  application. 

Postcards,  in  a  man's  handwriting,  were 
mailed  to  men.  They  read :  "  A  new  organi- 
zation has  just  been  formed  by  a  number  of 
well-known  citizens  of  Newark  in  the  interest 
of  henpecked  husbands,  called  '  Brothers 
Under  the  Skin.'  It  is  a  matter  vitally  impor- 
tant to  a  man's  position  in  his  own  household. 
It's  to  your  interest  to  attend  one  of  these 
meetings,  to  be  held  at  the  Strand  theatre. 
Newark,  N.  J.,  week  starting  Friday,  Decem- 
ber 1.  The  card  was  signed  Newton  Crad- 
dock,  a  Brother  Under  the  Skin. 

Another  postcard,  in  a  woman's  handwrit- 
ing, was  mailed  out  to  a  selected  list  of 
women :  "  Dear  Madam :  I  have  just  received 
information  that  a  new  organization  has  been 
formed  in  Newark,  called  '  Brothers  Under  the 
Skin.'  The  by-laws  of  this  league  make  it 
plain  that  men  are  trying  to  dominate  our 
households.  Do  you  favor  such  a  movement? 
If  not,  each  and  every  one  of  us  should  be 
present  during  the  meetings  being  held  at  the 
Strand  theatre,  Newark,  N.  J.,  during  the 
week  starting  Friday,  December  1."  It  was 
signed  Mrs.  James  Kirtland,  a  Sister  Under 
the  Skin. 


Vaudeville  Singer  Uses  Song  to 
Aid  "Oliver  Twist" 

Omaha,  Neb. — The  same  week  that  Mauager 
Julius  K.  Johnson,  of  the  Rialto  theatre,  was 
playing  "  Oliver  Twist,"  Bob  Hall,  a  friend 
of  Mr.  Johnson,  was  singing  at  a  local  vaude- 
ville theatre,  which  offered  a  possibility  for 
some  exploitation  which  was  too  good  to 
pass  up. 

Mr.  Hall  was  called  upon  to  address  the 
Advertising-Selling  League  at  a  dinner  of  700 
members,  and  went  through  with  a  promise 
to  sing  "  Oliver  Twist."  Then  the  plan  was 
evolved  to  plant  the  gag  in  the  theatre.  Mr. 
Hall,  in  his  act,  always  had  one  number  where 
he  asked  the  audience  to  select  the  song.  Girls 
planted  in  the  house  for  each  performance, 
beat  their  competitors  to  it  by  asking  for 
either  "  Jackie  Coogan  "  or  "  Oliver  Twist." 

By  special  permission  because  of  its  literary 
antecedents,  "  Oliver  Twist "  was  announced 
by  cards  in  the  public  library. 

Bookmarks,  to  the  number  of  3,500,  adver- 
tising the  coming  of  "  Oliver  Twist "  were 
given  out  by  the  library  with  each  book 
loaned. 

A  special  telephone  operator  called  up  book 
subscribers  to  say :  "  Just  saw  '  Oliver  Twist ' 
at  the  Rialto.  It's  wonderful.  Pardon  me, 
some  one  is  at  the  door.   I'll  call  again." 


i  n  usual   lobby   display  prepared   by  Manager 
David  Schaeffer  of  the  Richmond  Hill  theatre, 
Richmond  HiP.   L.  I.,  for  "Deserted  at  the 
Altar" 


320 


Motion  Picture  News 


NOT-WfiflC 


:3T! 


Artistic  shadozv-box  on  "East  is  IVest"  prepared  by  the  Nevtmum  theatre,  Kansas  City,  Mo. 


Varied  Exploitation  Campaign 
on  "Foolish  Wives"  Abroad 

London,  Eng. — What  is  said  to  be  the  larg- 
est exploiotation  campaign  yet  staged  in  Eng- 
land was  put  over  in  London  in  connection 
•with  the  showing  of  "  Foolish  Wives  "  at  the 
New  Oxford  theatre,  under  the  supervision  of 
Managing  Director  Edwin  J.  Smith  of  the 
European  Motion  Picture  Company,  Limited. 

Among  those  working  under  Mr.  Smith  in 
presenting  and  exploiting  the  film  were  Walter 
Wahger,  successful  presenter  of  films  at  Co- 
vent  Garden,  Castleton  Knight,  one  of  the  liv- 
est  showmen  in  England,  and  Ben  H.  Grimm, 
formerly  of  the  Universal  home  office. 

Outstanding  among  the  stunts  was  the  idea 
of  having  twelve  girls  parade  the  streets  of 
London  masked  and  dressed  in  duplicates  of 
the  fashionable  black  gown  worn  by  Maude 
George  in  the  picture.  Each  girl  bore  across 
her  chest  a  white  sash  with  the  words  "  Foolish 
Wives." 

Crowds  were  attracted  to  a  gigantic  billboard 
site  on  the  Strand — a  painted  replica  of  the 
half-page  newspaper  ad  in  the  press  book — 
by  the  simple  expedient  of  having  a  further 
dozen  girls,  in  artists'  costumes,  "  painting " 
the  sign. 

Great  interest  was  aroused  by  a  motor  coach 
carrying  12  men,  attired  as  Stroheim  appears 
in  the  picture.  This  conveyance  carried  signs 
on  both  sides  and  the  rear.  Atop  the  buss  was 
a  movie  cameraman  grinding  away  on  the 
crowds.    He  was  "  looking  for  foolish  wives." 


Persian  "Omar"  Walks  Streets 
for  "Omar,  the  Tentmaker" 

SIOUX    CITY,    Iowa.— Omar  Khay- 
yam  strolled  about   the   streets  of 
Sioux    City    as    "  Omar    the  Tent- 
maker  "  played  the  Princess  theatre. 

The  twentieth  century  prototype  of  the 
Persian  verse  maker  was  dressed  up  in 
the  latest  approved  fashion  of  the  Kismet 
or  Mecca  Temples.  He  carried  a  furled 
banner  on  a  flagpole  and  a  huge  shield 
that  bore  the  advertisement  for  "  Omar 
the  Tentmaker  at  the  Princess."  Part 
of  his  time  he  distributed  teaser  cards  and 
the  other  part  he  led  a  big  steer  around 
the  streets.  The  catch  line  is  easy  to 
guess. 

Special  One- Sheet  Teasers  Are 
Used  for  "Dr.  Jack" 

San  Francisco,  Cal. — The  management  of 
the  Portola  theatre  used  a  series  of  six  special 
teaser  one-sheets  in  its  advance  campaign  for 
the  premiere  of  "  Dr.  Jack  "  at  that  theatre. 

The  copy  on  these  one-sheets  read :  "  If  Pills, 
Powders,  Plasters  Can't  Cure  You,  See  '  Dr. 
Jack."  "  "  A  Positive  Cure  for  the  Rich  or  the 
Poor— Consult  'Dr.  Jack.'"  "  Why  Cure 
Your  Ills  with  Little  Pills  When  '  Dr.  Jack  ' 
Is  in  Town?  "  "  If  Nature  Won't,  '  Dr.  Jack  ' 
Will."  "Office  Hours,  10:30  a.m.— 11:00 
p.m.  Phone,  Douglas  2040.  'Dr.  Jack."' 
"  The  M  D  4  U  2  C  Is  '  Dr.  Jack.'  " 


Chestnut  Party  Gets  Publicity 
for  "Village  Blacksmith" 

Denver,  Colo. — Managing  Director  Louis  K. 
Sidney  put  over  a  strong  exploitation  cam- 
paign for  "  The  Village  Blacksmith  "  at  the 
Isis  theatre. 

Three  weeks  prior  to  the  opening  of  the 
run,  Manager  Sidney,  by  means  of  a  tie-up 
with  the  Denver  Evening  Post,  announced  his 
preparation  for  a  chestnut  party  to  which  all 
the  children  of  the  city  would  be  invited. 

The  largest  open  space  available  in  the  cen- 
ter of  town  was  secured.  10,000  chestnuts 
were  hidden  under  the  shrubbery  about  the 
place,  and  the  scramble  was  on.  Hundreds  of 
orphans  from  the  city's  institutions  were 
brought  to  the  park  in  large  buses  provided 
by  Manager  Sidnev. 

*  More  than  2,500  of  the  10,000  chestnuts 
hidden  bore  a  number  written  in  black  ink. 
The  finders  of  the  chestnuts  with  the  numbers 
were  awarded  the  listed  prizes.  Of  the  2.500, 
1.000  represented  pairs  of  seats  for  the  chil- 
dren's matinee  and  a  large  number  entitled 
the  holders  to  seats  at  any  chosen  perform- 
ance. The  remaining  prizes  consisted  of 
everything  from  bicycles,  articles  of  clothing 
and  toy  wagons  to  boxes  of  candy  and  small 
tiinkets. 

That  none  of  the  contestants  might  be  dis- 
appointed, every  child  who  appeared  at  the 
hunt  area  was  given  a  noise-maker  and  a 
story  book,  the  donation  of  t lie  leading  depart- 
ment stores. 


Manager  Charles  Sasseen  of  the  Queen  theatre, 
Gah'eston,     Texas,    prepared     this    "  Human 
Hearts"  front 


Cut-Price  Coupon  Proves  Aid 
to  Dull  Matinees 

Torrington,  Conn. — The  Palace  theatre 
management,  with  the  co-operation  of  Bussell 
B.  Moon,  Paramount  exploiteer,  has  found  an 
aid  for  dull  matinees.  They  sewed  up  the 
larger  of  Torrington's  two  dailies  to  print  this 
coupon  every  Thursday  morning  on  the  front 
page : 

"  Bring  this  coupon  and  five  cents  and  it 
will  admit  you  to  the  special  school  children's 
matinee  at  the  Palace  theatre  today,  between 
4  and  6  p.  m. 

The  exhibitor  is  working  the  stunt  up  to 
the  point  where  he  can  include  the  name  of 
the  picture  in  the  coupon.  The  matinee  has 
only  been  tried  once  so  far,  for  "  On  the  Hi?h 
Seas." 


"  Hungry  Hearts  "  float  used  in  the  National 

Motion  Picture  League  parade  in  New  York 
by  Goldivyn 


January  20,  1923 


321 


Officials  of  Lichtman-Schulberg  organizations,  left  to  right :  Al  Lichtman,  president,     Al  Lichtman  Corporation,  vice-president,  Preferred  Pictures,  Inc. ;  Henry  Ginsberg, 
general  sales  manager,  Al  Lichtman  Corporation;  J.  G.  Bachmann,  treasurer,  Al    Lichtman  Corporation  and  Preferred  Pictures,  Inc.;   B.  P.  Schulbefg,  president. 

Preferred  Pictures,  Inc.,  vice-president,  Al  Lichtman  Corporation 

"Our  Or  ganization  s  Pledges  to  Exhibitors" 

By  Al  Lichtman 

President  of  Al  Lichtman  Corporation  and  Vice-President  of  Preferred  Pictures 


THE  exhibitor  of  today  is  like 
the  man  from  Missouri — he 
wants  to  be  shown.  With 
the  tremendous  development  of 
our  industry  the  doctrine  of  "  the 
Survival  of  the  Fittest "  has  be- 
come operative.  The  salesman 
who  resorts  to  bunk  and  the  ex- 
hibitor who  shows  junk  in  his 
house  are  being  wiped  out  by  those 
who  practice  precise  and  truthful 
business  methods  and  good  show- 
manship. 

Our  organization,  comprising 
Preferred  Pictures,  Inc.,  and  the 
Al  Lichtman  Corporation,  is 
founded  on  the  solid  rock  of  qual- 
ity and  square  dealing.  We  were 
formed  to  create  and  distribute 
great  motion  pictures.  We  are 
doing  it.  With  the  first  anniver- 
sary of  our  organization  close  at 
hand  we  are  prepared  to  offer  ex- 
hibitors fifteen  of  the  best  box 
office  attractions  in  the  history  of 
the  screen.  Seven  of  these  are 
now  completed.  "  Rich  Men's 
Wives,"  our  first  release,  directed 
by  Gasnier,  tells  its  own  story  of 
big  profits  for  the  houses  where 
it  was  shown.  "  Shadows,"  a  Tom 
Forman  production,  is  another  tre- 
mendous success.  "  Thorns  and 
Orange  Blossoms,"  a  Gasnier  pro- 
duction, is  a  third.  And  so  it  goes, 
with  "  The  Hero,"  "  Poor  Men's 
Wives,"  "Are  You  a  Failure?" 
'The  Girl  Who  Came  Back,' 
"April  Showers,"  ready  to  blaze 
their  own  trail  of  picture  house 
prosperity.  Then  will  come  our 
second  group  of  eight  big  pictures, 
with  more  to  follow.  Our  releases 
are  on  a  basis  of  one  a  month. 


We  make  no  pretensions.  We 
stand  on  our  bottom  as  an  energet- 
ic, successful,  wide-awake  picture 
producing  and  releasing  organiza- 
tion. Why?  Because  the  men  in 
it  are  experienced  in  every  angle 
of  the  industry.  B.  P.  Schulberg, 
president  of  Preferred  Pictures, 
Inc.,  who  is  in  charge  of  produc- 
tion, knows  how  to  produce  the 
very  best  for  the  screen,  because 
picture-making  has  been  his  life 
work.  He  served  his  apprentice- 
ship as  a  youth  under  a  master — 
E.  S.  Porter,  the  father.  He  was 
the  first  scenario  writer  and  editor 
employed  by  Famous  Players.  He 
adapted  such  famous  successes  for 
the  screen  as  "  Tess  of  the  Storm 
Country,"  "  The  Count  of  Monte 
Cristo,"  "The  Prisoner  of  Zenda, 
"  Hearts  Adrift,"  "  Caprice,"  etc. 
In  addition  to  being  scenario  edi- 
tor he  was  also  publicity  and  ad- 
vertising manager  and  wrote  what 
was  then  considered  the  best  copy 
in  the  whole  industry.  After  re- 
tiring from  Famous  Players  he, 
with  Hiram  Abrams,  organized 
United  Artists.  Very  soon  there- 
after he  formed  his  own  producing 
company  and  launched  the 
Katherine  MacDonald  Pictures 
Corporation. 

We  have  under  contract  two  of 
the  foremost  directors  in  the  in- 
dustry— Louis  Gasnier,  who  cre- 
ated "  Kismet,"  "  Rich  Men's 
Wives"  and  other  successes.  Mr. 
Gasnier  has  been  a  producer  of 
motion  pictures  for  eighteen  years, 
serving  as  director  general  of  the 
Pa  the  production  organization 
which,  during  his  regime,  was  one 


of  the  foremost  producing  and  dis- 
tributing companies  in  the  business. 
He  also  was  director  general  for 
Robertson-Cole. 

Our  other  great  director  is  Tom 
Forman.  Although  a  young  man 
he  is  old  in  experience  as  a  maker 
of  motion  pictures,  having  been 
connected  with  the  Famous  Play- 
ers-Lasky  Corporation  for  eight 
years,  first  as  leading  man  and 
lien  tor  three  years  as  one  of  their 
foremost  directors.  He  produced 
almost  every  picture  in  which 
Thomas  Meighan  was  starred, 
foremost  among  them  being  "The 
City  of  Silent  Men,"  "If  You  Be- 
lieve It,  It's  So." 

J.  G.  Bachmann,  treasurer  of  the 
Al  Lichtman  Corporation  and  of 
Preferred  Pictures,  Inc.,  is  a  high- 
ly trained  financier.  Our  sales 
manager,  Mr.  Henry  Ginsberg, 
needs  no  introduction.  He  is 
known  to  every  exhibitor. 

We  are  equipped  in  every  way 
for  the  best  possible  service  to  the 
best  picture  houses.  Our  advertis- 
ing, publicity  and  exploitation  de- 
partments, headed  by  men  of  ex- 
perience in  motion  picture  show- 
manship, are  at  the  disposal  of 
exhibitors  using  our  product.  Our 
sales  policy  is  powerful  in  its  very 
simplicity.  We  do  not  aim  only  to 
sell  our  pictures.  We  aim  for  the 
good  will  of  the  exhibitor  by  stay- 
ing right  with  him  after  the  sale 
and  helping  him  put  over  the  at- 
traction in  a  manner  that  is  sure 
to  make  money  for  him. 

Travelling  throughout  the  coun- 
try as  exploitation  and  service  di- 
rectors for  our  pictures  we  have 


four  men  of  great  proven  ability. 
They  are : 

Foster  Moore,  who  for  many 
years  has  been  an  invaluable  part 
of  the  Jans  Film  Corporation. 

Joseph  Klein,  formerly  manager 
of  Metro's  New  York  Exchange 
and  afterward  with  K  1!.  O.  as 
district  manager. 

Edward  Grossman,  formerly 
with  Paramount  and  Associated 
Producers. 

B.  P.  Whitaker,  formerly  with 
Artcraft,  Select  and  Thomas  H. 
I  nee. 

In  selling  our  pictures  we  guar- 
antee big  results  because  of  the 
noted  people  who  are  turning  out 
Preferred  pictures.  Our  stars  are 
the  best.  We  spare  no  expense  in 
making  our  settings  conform  to 
what  the  productions  require.  And, 
with  these  facts  in  mind,  I  make 
the  following  pledges  to  exhibi- 
tors : 

Every  story  produced  by  us  shall 
possess  unusual  qualities  and  heart 
appeal. 

Every  story  will  bear  a  title  pos- 
sessing box  office  value. 

Every  picture  will  be  made  by  a 
director  of  proven  ability  and  have 
in  it  stars  of  proven  popularity. 

No  picture  will  bear  our  trade 
mark  unless  it  is  suitable  for  the 
best  theatres. 

We  have  supreme  faith  in  the 
exhibitor.  We  believe  he  knows 
what  he  wants  and  will  grasp 
eagerly  at  meritorious  productions 
when  they  come  his  way.  We  have 
those  productions.  And  we  are 
willing  to  pay  for  our  mistakes  if 
the  exhibitor  will  pay  for  our  suc- 
cesses. 


^^^^ 


Al  Lichtman  Franchise  Holders,  left  to  right:  Al  Rosenberg,  A.  H.  Blank,  Harry  L.  Charnas,  Herman  F.  Jans,  Spyros  Skouras,  E.  V.  Richards,  Jr.,  Sam  Zierler, 

Louis  Hyman,  J.  F.  Cubberley,  Ben  Amsterdam 


322 


Motion  Picture  N  e  zv 


The  Home  and  Creators  of  Preferred  Pictures 

By  B.  P.  Schulberg 


President  of  Preferred  Pictures 


r->  XHIB1T ORS  w  ho  are  looking 
H  for  dependable  pictures  which 
*"-  contain  the  elements  of  sure- 
fire box  office  appeal  have  definite 
proof  that  these  characteristics  have 
been  carefully  incorporated  in  the 
first  eight  Preferred  Pictures  dis- 
tributed by  the  Al  Lichtman  Cor- 
poration. 

Preferred  Pictures  has  framed 
each  of  these  productions  with  one 
thought  uppermost  in  mind — the 
requirements  of  the  box  office.  The 
exhibitor's  angle — which  is  that  of 
popular  appeal — is  our  angle  in 
every  stage  of  the  production  from 
the  choice  of  the  story,  through  the 
casting,  the  choice  of  director,  the 
treatment  of  the  plot,  until  the 
feature  is  completed  and  ready  for 
delivery  to  the  Lichtman  ex- 
changes. 

A  summary  of  current  and  future 
productions  reveals  that  each  one 
has  an  undisputable  guarantee  of 
popularity.    These  productions  are  : 

"  Rich  Men's  Wives  " — a  picture 
which  has  made  money  for  every 
exhibitor  who  has  shown  it.  A  story 
that  is  full  of  heart  interest  and  a 
cast  including  Claire  Windsor, 
House  Peters,  Gaston  Glass,  Rose- 
mary Theby,  Myrtle  Stedman, 
Mildred  June  and  Baby  Richard 
Headrick. 

"  Shadows  " — Tom  Forman's  pic- 
turization  of  Wilbur  Daniel 
Steele's  prize  story,  "  Ching,  Ching, 
Chinaman."  Chosen  by  the  National 
Board  of  Review  as  an  exceptional 
photoplay;  unanimously  praised  by 
trade  papers,  newspapers  and  pic- 
ture magazines.  Lon  Chaney  heads 
its  cast,  supported  by  Harrison 
Ford,  Marguerite  De  La  Motte. 
Walter  Long  and  John  Sainpolis. 

"  Thorns  And  Orange  Blossoms  " 
— Gasnier's  production  of  Bertha 
M.  Clay's  story  and  stage  play, 
which  has  reached  an  audience  of 
thirty  million  before  its  translation 
to  the  screen.  This  widely  known 
work  has  been  filmed  with  a  cast 
headed  by  Estelle  Taylor,  Edith 
Roberts  and  Kenneth  Harlan. 

"  The  Hero  " — a  picturization  of 
Gilbert  Emery's  celebrated  play 
which  Sam  H.  Harris  presented  last 
season  on  the  Broadway  stage.  New 
York's  dramatic  critics  called  it  the 


Gasnier  and  Forman  by  Reason  of 
Achievements  Stand  in  Fore- 
front of  Directorial  Ranks 

PREFERRED  PICTURES  which  the  Al  Lichtman  Cor- 
poiation  is  ottering  in  the  first  group  of  eight  to  exhib- 
itors throughout  the  country  are  made  under  the  direc- 
tion of  two  veteran  directors.  Two  separate  units  have  been 
constantly  at  work  during  the  las:  six  months,  one  headed 
by  Gasnier,  the  other  by  Tom  Forman. 

Gasnier  has  had  as  wide  an  experience  in  pictures  as  any 
man  in  any  branch  of  the  industry.  Gasnier's  first  notable 
works  of  direction  were  Mrs.  Vernon  Castle's  serials  for 
Pathe  and  Fanny  Ward's  features.  One  of  his  early  out- 
standing films  was  "The  Corsican  Brothers"  with  Dustin 
Farnum.  He  also  directed  Robertson-Cole's  version  of 
"Kismet." 

When  Schulberg  engaged  Gasnier  to  make  a  series  of 
special  productions  for  Preferred  Pictures  to  be  part  of  his 
release  output  through  the  Al  Lichtman  Corporation  he  made 
his  first  offering  in  "  Rich  Men's  Wives,"  a  picture  which 
carried  gratifying  gate  receipts  into  every  film  house  that 
has  booked  it,  and  is  still  going  strong.  Critics  in  every 
part  of  the  country  have  given  the  delicate  handling  of  the 
piece  their  commendations. 

Tom  Forman's  first  dramatic  experience  was  received  in  a 
stage  stock  company  which  he  managed  and  in  which  he 
played  more  than  a  decade  ago  in  the  West.  His  initial  con- 
nection with  films  was  in  the  capacity  of  an  actor.  When  he 
became  a  leading  man  for  Lasky  he  refused  a  starring  con- 
tract to  accept  a  post  of  assistant  director,  from  which  he 
climbed  to  a  full-fledged  director  for  Famous  Players. 

Shortly  after  his  contract  with  Schulberg  was  signed  For- 
man began  on  Wilbur  Daniel  Steele's  prize  story,  "  Ching, 
Ching,  Chinaman,"  which  was  released  recently  under  the 
title  of  "Shadows."  The  picture  was  selected  by  the  Na- 
tional Board  of  Review  for  a  special  screening  at  the  Town 
Hall  in  New  York  under  their  auspices. 


best  play  ever  to  come  from  the  pen 
of  an  American  author.  Under  the 
direction  of  Gasnier,  Schulberg  has 
made  it  into  a  picture  that  is  at  once 
a  subtle  character  study,  a  tremen- 
dously human  story  with  a  spec- 
tacular climax.  Gaston  Glass, 
Barbara  La  Marr,  Doris  Pawn, 
John  Sainpolis  and  David  Butler 
are  in  the  cast. 

"Poor  Men's  Wives"- — a  screen 
original  by  Frank  Dazey  and  Agnes 
Christine  Johnston.  A  companion 
piece  to  "  Rich  Men's  Wives,'' 
though  a  totally  different  story,  en- 
acted by  an  entirely  different  cast. 
Its  players  include  Barbara  .  La 
Marr,    David   Butler,    Zasu  Pitts, 


Richard  Tucker  and  Betty  Fran- 
cisco. 

"Are  You  A  Failure?" — the  first 
Preferred  Picture  with  a  comedy 
vein.  Larry  Evans,  whose  contri- 
butions to  the  foremost  magazines 
are  well  known,  is  the  author  of  the 
piece.  His  stories  have  formed  the 
basis  for  pictures  in  which  H.  B. 
Warner,  Alice  Brady,  Charles  Ray 
and  William  Farnum  have  played. 
His  first  work  for  Schulberg,  who 
has  lately  placed  him  under  con- 
tract, was  Katherine  MacDonald's 
vehicle,  "  Money,  Money,  Money." 
The  picture,  whose  climatic  effect 
is  achieved  through  the  actual  dyna- 
miting of  a  log  jam,  was  photo- 


graphed in  the  heart  of  California's 
limber  lands.  Through  a  special 
arrangement  with  Thomas  Ince, 
Lloyd  Hughes  and  Madge  Bellamy 
have  the  featured  roles,  supported 
by  Tom  Santschi,  Hardee  Kirkland 
and  Hallam  Cooley. 

"  The  Girl  Who  Came  Back " — 
a  film  version  of  the  play  by  Charles 
E.  Blaney  and  Samuel  Ruskin 
Golding,  the  popularity  of  which 
has  been  sustained  on  the  stage 
season  after  season.  The  play, 
which  is  a  drama  of  prison  life  and 
its  aftermath,  has  been  made  under 
the  direction  of  Tom  Forman,  with 
Gaston  Glass,  Kenneth  Harlan, 
Miriam  Cooper,  Zasu  Pitts  and 
Joseph  Dowling. 

"  April  Showers,"  another  Tom 
Forman  production,  is  a  screen 
original  written  by  Hope  Loring. 
Colleen  Moore  has  been  cast  for 
the  leading  feminine  role.  Kenneth 
I  larlan  will  play  opposite  her. 

Our  production  program  for 
Preferred  Pictures  to  be  made  this 
year  extends  into  the  next  group  of 
pictures,  which  are  now  in  process 
of  preparation  by  our  staff. 

One  of  the  most  important  of 
these  is  the  Broadway  stage  success, 
"  The  Broken  Wing,"  by  Paul 
Dickey  and  Charles  W.  Goddard, 
which  will  be  photographed  during 
California's  rainy  season  for  the 
aeroplane  sequence,  in  which  it  is 
hoped  to  capture  for  the  screen  an 
electrical  storm  photographed  from 
an  airship.  This  is  to  be  directed 
by  the  masterly  hand  of  Tom  For- 
man. 

Other  stories  include  "  The  Para- 
site," from  the  novel  by  Helen  Mar- 
tin ;  "  Mothers-in-law,"  a  screen 
story  by  Agnes  Johnston  and  Frank 
Dazey  which  Gasnier  expects  to 
direct;  "My  Lady's  Lips,"  "The 
Satin  Woman,"  "  A  Mansion  of 
Aching  Hearts,"  "  The  Aristocrat." 
by  Larry  Evans,  and  "  Frivolity," 
or  "  When  A  Woman  Reaches 
Forty"  a  story  which  Mr.  Lichtman 
and  I  recently  obtained  from  Royal 
A.  Baker,  motion  picture  censor  in 
Detroit. 

This  schedule  carries  the  Schul- 
berg-Lichtman  organizations  well 
into  next  season. 


The  studio  of  Preferred  Pictures,  where  photoplays  for  release  throu'gh  the  Al   Lichtman  Corporation  are  being  made.     Inset  circles,  left,  Tom  Forman,  right, 

L.  J.  Gasnier 


January  20,  1923 


323 


Players  appearing  in  Preferred  Pictures,  left  to  right:   Claire  Windsor,   '■Baby*'    Richard  Headrick.  John  Sainpolis,   Lon   Chaney,   Madge  Bellamy,   House  Peters. 

David  Butler.  Tom  Santschi,  Marguerite  de  la  Motte 

Franchise-Holders  of  the  Lichtman  Product 


THE  calibre  of  the  film  men  be- 
hind   Preferred    Pictures  is 
another     guarantee     of  the 
quality  of  the  Al  Lichtman  output. 

The  Al  Lichtman  exchanges  in 
the  twenty-nine  key  cities  of  the 
country  are  controlled  by  twelve 
of  the  foremost  men  in  the  sales 
end  of  pictures. 

In  Boston  the  Lichtman  franchise 
is  held  by  Harry  Asher,  head  of  the 
American  Feature  Film  Company. 

J.  L.  Friedman  holds  the  fran- 
chise in  Chicago.  Friedman  has 
been    connected    for    years  with 


Celebrated  Players  Film  Corpora- 
tion. 

Harry  L.  Charnas,  president  of 
the  Standard  Film  Service  Com- 
pany has  Lichtman's  franchise  in 
Cleveland,  Detroit,  Cincinnati  and 
Pittsburgh. 

A.  H.  Blank,  head  of  the  A.  H. 
Blank  Enetrprises,  is  Lichtman's 
franchise  man  in  Des  Moines. 

In  Minneapolis  Lichtman's  prod- 
uct is  backed  by  J.  F.  Cubberley. 

Herman  F.  Jans,  who  controls 
Northern  New  Jersey,  is  so  confi- 
dent of  the  superiority  of  Al  Licht- 


man's features  that  he  is  handling 
them  to  the  exclusion  of  all  others. 

Greater  New  York's  franchise  is 
held  by  Sam  Zierler,  head  of  Com- 
monwealth. 

Lichtman  has  given  Philadelphia 
to  Ben  Amsterdam.  As  chief  of 
Masterpiece  Film  Attractions  he 
serves  the  foremost  exhibitors  in 
his  section  of  the  country. 

Spyros  Skouras,  another  nation- 
ally known  picture  man,  controls 
many  of  the  largest  motion  picture 
Nouses  in  St.  Louis  through  Skoura* 
Brothers  Enterprises  of  which  he  is 


head.  Lichtman's  St.  Louis  fran- 
chise is  in  his  hands. 

Al  Rosenberg  of  Seattle  owns  the 
Lichtman  franchise  for  his  city 
where  he  is  at  the  head  cf  the  De 
Luxe  Feature  Film  Company.  In 
the  south  it  is  held  partly  by  E.  V. 
Richards  of  Atlanta  and  partly  by 
the  Sanger  Amusement  Company. 

In  W  ashington,  D.  C.  Lichtman 
has  his  personally  supervised,  ex- 
change where  Howard  Beaver  is 
manager.  The  Canadian  territory 
is  served  by  Famous  Players  Film 
Company,  Ltd.  which  is  also 
handling  Preferred  Pictures. 


Preferred  s  Technical  Staff  of  Experts 


BP.  Schulberg  has  gathered 
around  him  a  staff  of  experts 
•  for  the  making  of  Preferred 
Pictures  that  is  not  to  be  excelled 
in  any  studio  in  either  the  East  or 
West. 

Preferred  Pictures  are  photo- 
graphed in  the  Mayer-Schulberg 
Studios  in  Los  Angeles.  The  build- 
ing which  was  originally  erected 
by  Colonel  Selig  was  later  acquired 
by  Louis  B.  Mayer  from  whom 
Schulberg  has  recently  purchased 
a  half  interest. 

Preparations  of  scenarios  are 
under  the  supervision  of  Eve  Un- 


sell,  one  of  the  foremost  screen 
writers  in  the  industry  who  was 
affiliated  with  Famous  Players  for 
a  number  of  years  and  later  was 
scenario  chief  for  Robertson-Cole. 
Miss  Unsell  in  addition  to  preparing 
some  of  the  scripts  edits  and  titles 
the  productions.  Several  other 
screen  authors  have  been  busy  on 
continuities  for  Preferred,  among 
them  Lois  Zellner,  Hope  Loring, 
Frank  Dazey,  Agnes  Christine 
Johnston  and  Evelyn  Campbell. 
According  to  a  recent  announce- 
ment made  by  Schulberg,  Olga 
Printzlau  who  was  in  charge  of 
continuities  for  William  de  Mille 


for  a  number  of  years  has  been  en- 
gaged to  write  the  script  for 
"  April  Showers,"  Tom  Forman's 
next  production. 

Schulberg's  camera  work  has 
been  in  the  hands  of  Carl  Struss 
and  Harry  Perry.  Struss,  who  is 
the  holder  of  numerous  awards  for 
photographic  work  was  cameraman 
for  Cecil  De  Mille  before  joining 
Gasnier's  unit.  Perry  has  been  as- 
sociated with  Director  Tom  For- 
man  since  Forman  was  connected 
with  Famous  Players  for  whom 
he  directed  Thomas  Meighan's 
vehicles.      Charles    Lang  another 


former  member  of  Lasky's  camera 
staff,  is  associated  with  Harry 
Perry. 

Assisting  Gasnier  in  the  direction 
of  his  productions  is  George  Yoha- 
lem,  a  former  continuity  writer  for 
Famous  Players.  Forman  is  as- 
sisted by  Sam  Nelson. 

The  business  management  of  the 
Schulberg  Studios  is  in  the  hands 
of  Sam  Jaffe  who  has  been  affiliated 
with  Schulberg  since  he  first  went 
to  Los  Angeles  to  make  Katherine 
MacDonald's  features.  Jaffe's  as- 
sistant is  Fred  Leahy. 


Lichtman  Corporation  Has  Had  Rapid  Rise 


IN  a  statement  from  the  New 
York  home  office  of  the  Al 
Lichtman  Corporation  this 
week,  the  rapid  ascendancy  of  this 
distributing  organization  since  its 
inception  several  months  ago  is 
briefly  pointed  out  and  the  scope 
and  character  of  its  service  and 
product  clearly  set  forth.  The 
Lichtman  statement  follows: 

"  In  offering  exhibitors  through- 
out the  United  States  the  first 
group  of  eight  Preferred  pictures, 
Al  Lichtman,  president  of  the  dis- 
tributing organization  that  bears 
his-  name,  and  B.  P.  Schulberg, 
head  of  the  production  company, 


have  built  up  a  service  that  insures 
showmen  pictures  of  a  consistently 
high  quality,  delivered  to  them  with 
a  maximum  of  efficiency  and  sales 
aid. 

"  In  the  seven  months  of  its  ex- 
istence the  Al  Lichtman  Corpora- 
tion has  established  itself  as  a  fac- 
tor in  the  film  industry  and  has 
gained  the  confidence  and  trust  of 
theatre  owners  as  a  source  of  sup- 
ply for  dependable  features  made 
for  the  box  office.  Well-known 
stories  and  originals  from  the 
pens  of  the  foremost  film  writers 
form  the  basis  of  these  pictures. 
All  star  casts  comprised  of  the  best 


screen  talent  and  stars  whose 
drawing  power  at  the  box  office  is 
assured,  are  featured.  Schulberg 
is  acquiring  the  services  of  well 
known  players  toward  the  forma- 
tion of  a  permanent  all-star  stock 
company  and  has  already  placed 
two  popular  leading  men  under 
contract,  Kenneth  Harlan  and  Gas- 
ton Glass. 

In  helping  the  exhibitor  sell  Pre- 
ferred Pictures  to  the  public  the 
Al  Lichtman  Corporation  gives  its 
aid  in  every  possible  way.  Prompt 
service  in  getting  prints  to  the  ex- 
changes, a  wide  assortment  of 
accessories,    punctually  delivered, 


nationally  distributed  publicity  on 
current  and  coming  productions, 
special  representatives  to  aid  in  ex- 
ploitation are  all  designed  to  facili- 
tate the  sale  of  the  Lichtman  prod- 
uct. 

"  The  Preferred  Pictures  com- 
prising the  first  group  to  be  offered 
through  Lichtman  are  completed 
and  those  in  the  group  to  follow 
are  now  in  preparation.  The  four 
features  already  released  have 
proved  their  worth  from  the  the- 
atre owners'  angle,  beginning  with 
'  Rich  Men's  Wives,'  Gasnier's  pro- 
duction. 


Players  appearing  in  Preferred  Pictures,  left  to  right:  Kenneth  Harlan,  Barbara   La  Marr,  Harrison  Ford,  Miriam  Cooper,  Buddy  Messenger,  Edith  Roberts,  Zasu 

Pitts,  Colleen  Moore,  Betty  Francisco 


324 


Motion  Picture  News 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H.   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE. 


OK.  Redington,  of  La  Porte, 
•  Ind.,  has  completed  plans 
tor  remodeling  the  Central,  his 
SOO-seat  house,  and  when  com- 
pleted it  will  have  a  capacity  of 
1,400.  Four  loges  and  a  mezzanine 
floor  are  to  be  installed  and  the 
house  entirely  redecorated.  Mr. 
Redington  is  a  firm  believer  in  good 
music  for  a  theatre  and  plans  to 
give  La  Porte  movie  fans  even  bet- 
ter entertainment  along  this  line 
than  in  the  past  when  he  reopens 
his  remodeled  house.  Work  will 
start  early  in  spring. 


Ha/ry  and  Leo  Brunhild  are 
planning  to  leave  Chicago  for  a 
three  or  four  weeks'  vacation, 
which  will  be  spent  in  Florida  and 
will  include  a  short  sojourn  in 
Havana  and  probably  New  Orleans. 
This  will  be  the  second  visit  of 
these  popular  showmen  to  Manana 
land  and  they  state  that  the  orange 
juice,  etc.,  (especially  etc.)  is  most 
enjoyable. 


F.  W.  Fischer,  of  Fischer's  Thea- 
tre Company,  Inc.,  who  recently 
purchased  the  Grand  theatre,  one 
of  the  oldest  playhouses  in  Madi- 
son, Wis.,  is  having  it  remodeled 
and  expects  to  open  it  about  Feb- 
ruary 1  under  the  new  name,  the 
Madison.  An  entire  new  front  of 
cream-colored  tile  and  canopy  will 
be  built  and  the  seating  capacity  of 
the  house  increased  to  1,000  by 
eliminating  the  lobby  in  front  and 
reducing  the  size  of  the  stage.  A 
large  pipe  organ  will  be  installed. 
F.  J.  Williams  is  to  remain  as  man- 
ager of  the  house.  Mr.  Fischer 
states  that  he  has  not  dropped  his 
plans  for  the  erection  of  a  new 
Fischer  theatre  in  Madison  and 
construction  will  probably  begin 
early  in  the  spring. 


Edgar  Hopp,  well-known  pro- 
jection expert,  who,  by  the  way,  is 
the  son  of  Joseph  Hopp  was  in- 
stalled as  Worshipful  Master  of 
the  new  Illini  Lodge  of  Masons  on 
Friday  evening.  Ceremonies  were 
held  at  the  Auditorium  Hotel  in  the 
presence  of  a  large  gathering  the 
Grand  Master  of  Masons  of 
Illinois,  Elmer  E  Beach,  and  other 
high  officials  participating.  Joseph 
Hopp  was  founder  and  first  master 
of  this  lodge  and  two-thirds  of  the 
members  of  it  are  film  folks.  A 
feature  of  the  installation  was  the 
presentation  of  a  beautiful  watch 
to  the  senior  Hopp. 


Julius  Stern  of  Century  Comedies 
stopped  off  in  Chicago  for  a  couple 
of  days  en  route  to  the  west  coast 
studios  of  his  comnanv.  He  states 
that  production  acMvities  are  in  full 
swing  at  his  studios  and  that  six 
brand  new  comedies  will  be  shown 
to  Chicago  exhibitors  very  shortly. 


Mr.  and  Mrs.  Robert  De  Lacey 
are  at  the  Rothacker  Chicago  lab- 


oratory doing  the  final  editing  on 
Edwin  Carewe's  First  National  pro- 
duction, "  Mighty  Lak'  A  Rose." 


Wooley  Brothers,  of  Gibson  City, 
111.  have  opened  their  new  700-seat 
theatre  the  Edna. 


The  Illmo  Amusement  Company, 
of  St.  Louis,  Mo.,  has  purchased 
the  Main  Street  theatre  of  Anna, 
111.,  and  will  take  possession  imme- 
diately. 


C.  E.  Beck,  of  the  Castle  theatre, 
has  taken  over  the  Alcazar  and 
Rose,  two  of  the  Madison  street 
houses  which  have  been  operated  by 
Jones,  Linick  &  Schaefer.  It  is 
understood  he  will  continue  to  run 
houses  until  they  are  dismantled  to 
make  way  for  the  proposed  addition 
to  the  Morrison  Hotel. 


Steve  Bennis  reports  that  he  is 
putting  the  finishing  touches  on  his 
new  Lincoln  theatre  at  Lincoln,  111., 
and  expects  to  open  its  doors  to  the 
public  by  February  1. 


After  spending  the  holidays  in 
Chicago,  Edward  O.  Blackburn  left 
for  two  weeks'  work  in  New  York. 
He  will  return  to  Chicago  for  a 
few  days  and  leave  January-  18  for 
the  west  coast  to  resume  his  duties 
at  the  Rothacker-Aller  laboratory, 
where  he  is  in  charge  of  sales  and 
service.  John  G.  Hahn,  secretary 
of  the  Rothacker  Film  Manufac- 
turing Company,  will  return  to  Chi- 
cago the  last  of  January  from 
Hollywood,  where  he  has  been  in- 
stalling a  service  system  at  the 
Rothacker-Aller  laboratory. 


Maurice  Choynski  left  for  a 
month's  vacation  in  California  this 
week.  It  is  his  intention  to  first 
visit  his  old  home  town,  San  Fran- 
cisco, where  his  mother  resides,  and 
later  journey  to  Los  Angeles  for  a 
short  sojourn.  He  expects  to  be 
back  in  Chicago  early  in  February. 


Edward  B.  Rice,  who  had  been 
connected  with  the  industry  for  the 
past  twelve  years  as  an  exhibitor, 
died  on  January  3  and  was  laid  to 
i est  in  Wildheim  Cemetery,  Friday, 
with  full  Masonic  ceremonies.  Mr. 
Rice,  at  the  time  of  his  death,  was 
owner  of  the  Seeley  and  Hoyne 
theatres,  both  located  on  Roscoe 
boulevard.  Mr.  Rice  enjoyed  the 
friendship  of  an  unusually  large 
circle  of  motion  picture  men  and 
was  held  in  high  esteem,  and  his 
demise  will  bring  real  sorrow  to 
many. 


"  Shadows,"  which  was  booked 
into  Barbee's  bv  Celebrated,  made 
a  hit  with  the  Chicago  critics,  who 
cave  it  high  praise  and  played  open- 
ing day  at  Barbee's  to  the  biggest 
crowds  of  the  winter. 


"  Tess  of  the  Storm  Country " 
has  been  held  over  for  a  third  week 
at  the  Roosevelt  and  probably  will 
remain  four  weeks  at  this  house, 
where  it  has  done  exceptionally 
large  business.  It  will  be  followed 
by  "  Robin  Hood.'' 


W.  D.  Burford  has  returned  to 
Chicago  after  spending  a  week  in 
New  York.  He  reports  that  the 
outlook  for  the  Theatre  Owners' 
Distributing  Corporation,  of  which 
he  is  secretary,  is  very  favorable, 
and  that  matters  have  now  been 
shaped  up  so  that  the  organization 
is  ready  to  go  ahead  with  its  plans. 
While  he  was  in  Newr  York,  offices 
were  established  at  25  West  Forty- 
third  street,  and  the  following 
officers  elected :  W.  A.  True,  presi- 
dent; Harry  Davis,  vice  president: 
L.  J.  Dittmore,  treasurer,  and  W. 
D.  Burford,  secretary.  Dates  for 
regional  meetings  throughout  the 
Central  West  will  be  fixed  this 
week  and  negotiations  for  pictures 
to  be  distributed  y  the  corporation 
are  already  under  way. 


The  assets  of  Better  Pictures 
Corporation  were  auctioned  off  at 
a  receiver's  sale  held  at  the  studios, 
1729  North  Wells  street,  this  week. 
Studio  equipment,  scenery  and 
office  fixtures,  as  well  as  the  good 
will  of  the  Better  Pictures  Corpora- 
tion, including  the  right  to  use  the 
name  as  successors  to  the  Better 
Pictures  Corporation,  were  offered. 


With  the  Exchanges 

DIVISION  SALES  MANA- 
GER H.  H.  HURN,  of  Hod- 
kinson,  presided  at  a  sales  confer- 
ence at  the  Chicago  exchange  last 
week,  in  which  Earl  Reynolds, 
Minneapolis  branch  manager, 
Harry  Melcher,  Omaha  branch 
manager,  Ralph  Peckam,  Detroit 
branch  manager,  and  Manager  Sim- 
mons, of  the  Chicago  office,  par- 
ticipated. Plans  were  discussed  for 
the  exploitation  and  sales  of  "Down 
To  The  Sea  In  Ships,"  which  is 
declared  to  be  one  of  the  greatest 
pictures  ever  made,  and  other  Hod- 
kinson  features,  which  will  be 
released  at  early  dates.  Mr.  Hum 
slated  that  the  Saturday  Evening 
Post  advertising  campaign  will  start 
on  January  27th  with  ads  exploit- 
ing Glen  Hunter  in  "  The  Second 
Fiddle,"  and  that  Hodkinson  has 
extensive  plans  for  selling  the  com- 
pany's productions  to  the  public. 


Maurice  Hellman.  of  Reelcraft. 
has  recently  secured  a  number  of 
additional  features  of  release  in 
this  territory  including  Bennett 
Productions'  "Picture.  "  Your 
Daughter  And  Mine,"  in  six  reels; 
"  Reclaimed  "  in  six  reels;  "  Wolves 
Of  The  Range,"  featuring  Jack 
Livingston,  and  "  Judge  Her  Not " 
with  the  same  star;  "False 
Women,"  featuring  Wheeler  Dry- 


den,  in  six  reels,  "  Battling  King " 
in  seven  reels ;  and  "  Shadowy  Of 
The  Law "  in  six  reels,  starring 
Fritzie  Ridgway. 


Milton  Crandall,  of  Hodkinson, 
arrived  from  New  York  last  week 
to  do  exploitation  work  here  and 
will  remain  for  a  week  or  ten  days. 
He  will  specialize  this  trip  in  put- 
ting over  "  Bull  Dog  Drummond," 
which  is  scheduled  to  open  at  the 
Orpheum  Theatre  January  21st. 


Manager  Stemson,  of  Vitagraph, 
sees  a  sure  winner  in  "  Ninety  and 
Nine,"  and  states  that  one  week 
after  his  force  started  to  sell  it, 
more  than  half  the  key  centers  had 
been  closed,  as  well  as  practically 
all  the  first  run  houses  in  Chicago, 
and  that  it  is  his  belief  that  this  pic- 
ture will  break  all  Vitagraph 
records  in  the  territory. 


Jeff  Lazarus,  who  made  many 
Chicago  friends  during  his  connec- 
tion with  the  local  First  National 
exchange  as  exploitation  man, 
passed  through  Chicago  last  week, 
en  route  to  Los  Angeles,  where  he 
will  Join  Sid  Grauman's  staff. 


Phil  Solomon  is  now  covering  the 
north  side  territory  for  Associated 
Exhibitors.  Phil  was  formerly  ron- 
nected  with  the  Vitagraph  sales 
staff.  E.  P.  Pickler  is  selling  the 
Associated  product  on  the  south 
side  now. 


J.  F.  McConnell,  manager  of 
Universal's  serial  department,  was 
a  Chicago  visitor  last  week.  He 
states  that  Carl  Laemnle  has  de- 
cided on  a  broad  policy  of  serial 
production  and  within  the  next 
fifteen  months,  ten  high-grade 
serials  will  be  completed  and  re- 
leased, plans  for  production  being 
already  well  advanced. 


George  F.  Law,  manager  of 
Universal's  Winnepeg,  Canada,  of- 
fice, was  a  Chicago  visitor  this 
week.  He  reports  business  on  the 
up  grade  in  the  Canadian  prairie 
district  and  says  that  the  outlook 
for  big  business  throughout  1923  is 
bright. 


The  board  of  directors  of  the  Mo- 
tion Picture  Equipment  Dealers  of 
America  will  meet  at  the  Congress 
Hotel,  Chicago,  on  February  8-9. 
Among  other  matters  to  be  taken  up 
by  the  supply  men,  will  be  final 
plans  for  the  annual  convention 
which  it  is  expected  will  meet  in 
this  city  at  the  same  time  that  the 
Motion  Picture  Theatre  Owners  of 
America  convene  here.  B.  A.  Ben- 
son, of  the  Amusement  Supply 
Company,  represent  Chicago  on  the 
board  of  directors  and  directors 
from  Pittsburgh,  Minneapolis,  Cin- 
cinnati, Atlanta.  Boston,  Denver, 
Charleston  and  Cleveland  are  to  at- 
tend the  meeting. 


An  amazing  story  of  love  and  the 
lure  of  loot  in  the  biggest  city  of 
the  world, — New  York — 


Pearl  White 


in 


Plunder 

A  brand  new  kind  of  a  story  and  a  brand  new  rich  as  those  which  one  would  expect  to  find  in 
kind  of  a  serial.  the  mansion  of  New  York's  richest  girl;  ad- 
Lured  by  the  love  of  adventure  the  "peerless,  venture  after  adventure  through  the  highways 
fearless  Pearl"  pursues,  combats  and  thwarts  and  byways  of  New  York,  the  alluring  and 
those  who  are  rilled  with  the  love  of  loot.  mighty:  direction  and  cast  and  production  all 
Action  as  swift  as  the  big  515,000.00  car  with  worthy  of  this,  the  climax  of  Pearl  White's 
which  she  chases  the  arch-plotter;  interiors  as  peerless  serial  career. 


The  serial  that         V\  /{    ,  1  *oZui an^Lnduad by 

books  on  sight  lc[  TIG  SGI  lQl         WritUn  h  Geo  H  Seiz 

  ana  Bertram  Millhauser 


Ha.i.  Roach  prescribes 

Harold 
Lloyd 

Dr.  Jack" 

Five  ReeLs  of  Laughter 
Patbepjcture 


One  of  the  stop  and  look  three  sheets 


Harold 


Records  being  wrecked 
everywhere  by  this 
riot  of  hilarity!  I 

With  Harold  Lloyd  the  big- 
gest box-office  star  and  "Dr. 
Jack"  the  greatest  comedy 
ever  made,  you'll  have  to 
take  out  the  radiators  to  ac- 
commodate the  crowds! 


Pafh^picture 


TRADE 


This  six-sheet  will  brintr  them  to  the  ticket  window 


mark. 


Hal  Roach  prescribes 

Harold 
Lloyd 

Five  Reels  cA  Laughter 

Path 


An  interest  rousing  three-sheet 


in 


Dr.  Jack' 


Held  over  2nd  week  for  first  time 
in  Salt  Lake  history — 

"  'Dr.  Jack'  being  held  over  second  First  time  in  history  of  Salt  Lake 
week  Pantages  starting  Wednesday.       this  was  ever  attempted." 

(Signed)  BARATTE 

Held  over  for  third  week  in  Portland, 
capacity  houses 


"Harold  Lloyd  in  'Dr.  Jack'  held  over 
for  third  week  thereby  breaking  a 
record  for  Majestic  Theatre.  All 
this  week  snow  storms,  nevertheless, 


Crowds  block  sidewalk  in  San  Francisco 


Majestic  has  had  capacity  audiences 
at  every  performance.  The  Majes- 
tic management  now  planning  for 
fourth  week." 

(Signed)  SAMUELSON 


"  Opening  of  new  Portola  most  aus- 
picious in  history  of  San  Francisco 
film  circles.  Crowds  blocked  side- 
walks first  two  days  in  spite  of  tor- 


rents of  rain.  Run  will  continue  in- 
definately.  Roth,  Partington  and 
Rothschild  elated. 

(Signed)  KOFELDT 


Kiser  Studios,  Inc. 
presents 


on 


Ore 


Trail 
Series 


Kiser  Artfilms 


A  series  of  short  pictures  combining 
romance,  beauty  and  drama 

Fleeced  for  Gold;  one  reel 

A  romance  of  the  sheep  country  of  the  North- 
west where  myriads  of  sheep  turn  the  hills 
to  snow. 


"Spectacular 
P.  World. 


Hugely  interesting."  M. 


Royal  Chinook;  one  reel 

The  life-drama  of  the  king  of  food  lishes;  in- 
teresting, beautiful  and  instructive. 


Price  of  Progress;  two  reels 

The  drama  of  the  big  timber  country  of  the 
Northwest  where  giants  that  have  taken  cen- 
turies to  achieve  their  growth  are  felled 
wholesale. 

"Contains  some  of  the  most  beautiful  views 
ever  picturized  and  is  a  valuable  asset  in  add- 
ing distinction  to  any  program."  M.  P.  News 

"Vivid  and  entertaining  enough  to  appeal  to 
almost  everyone."  M.  P.  World 


Short  subjects  that  are  more  than  "fillers  " 

Pafhepicture 


TRADE 


MARK. 


January  20,  1923 


329 


Regional  News  From  Correspondents 


In  the  Kansas  City  Branches 


Kansas  City  Jottings 

Frank  L.  Newman,  owner  of  the 
Royal,  Newman  and  Twelfth 
Street  theatres,  Kansas  City,  gave 
his  annual  good  fellowship  party 
Tuesday  night  for  members  of  his 
organization  which  included  em- 
ployees of  the  three  theatres.  The 
event  was  held  in  the  Colonial 
room  of  the  Hotel  Muehlebach, 
beginning  at  11:15  o'clock  at  the 
close  of  the  last  show  at  the  the- 
atres. About  300  persons,  includ- 
ing 250  employees  and  personal 
friends  of  Mr.  Newman,  attended. 
Special  novelty  stunts  and  musical 
numbers  were  presented  by  mem- 
bers of  the  Newman  organization, 
while  old  time  dances,  including 
the  Virginia  reel,  as  well  as  the 
latest  ball  room  dances,  were  fea- 
tured. This  is  the  third  annual 
party  which  Mr.  Newman  has 
given  his  organization. 


Police  guarded  all  large  down- 
town Kansas  City  theatres  last 
Saturday,  Sunday  and  Monday 
nights.  The  receipts  taken  in  Sat- 
urday and  Sunday  could  not  be 
deposited  in  the  banks  Monday, 
that  being  a  holiday,  while  a  series 
of  daring  holdups  the  last  few 
months  have  necessitated  unusual 
precaution. 


Performers  and  employees  at  the 
Globe  theatre,  Kansas  City,  a  com- 
bination motion  picture  and  vaude- 
ville house,  were  guests  of  a  New 
Year's  chicken  dinner  Monday  aft- 
ernoon at  the  theatre.  The  dinner 
was  prepared  and  served  by  the 
wives  of  the  employees.  About  fifty 
persons  sat  at  the  feast. 


George  Birmingham,  a  civic 
worker  and  lawyer  of  Kansas 
City,  invited  the  entire  city  to  at- 
tend a  free  matinee  of  "  Where  Is 
My  Wandering  Boy  Tonight,"  at 
the  Empress  theatre  last  Monday. 
A  struggling  crowd  extended  out 
into  the  street  most  of  the  after- 
noon. 


Jack  Johnson,  manager  of  the 
Isis  theatre,  Augusta,  Kan.,  knows 
how  to  obtain  the  support  of  his 
community.  Last  week  Mr.  John- 
son effected  a  tie-up  with  the  local 
editor  and  a  local  minister,  the 
Rev.  Daniel  Smith,  in  staging  a 
party  for  800  children.  The  min- 
ister acted  as  Santa  Claus,  the  edi- 
tor, Kenneth  Leatherrock,  pro- 
vided the  publicity  and  Mr.  John- 
son furnished  the  meeting  place, 
his  theatre,  and  provided  the  en- 
tertainment. And  in  Augusta  the 
citizens  are  100  per  cent  for  Jack. 


Just  to  express  his  appreciation 
of  the  patronage  for  the  year,  J.  A. 
Townsley,  of  the  Odeon  theatre, 
Lyons,  Kan.,  gives  a  free  show 
each  year.  His  last  show  of  this 
type  was  last  week  and  he  called  it 
Universal  Day,  playing  a  complete 
program  of  Universal  short  sub- 
jects. 


W BENJAMIN,  former  Uni- 
•  versa!  salesman  in  Kansas 
City,  who  recently  was  appointed 
F.  B.  O.  branch  manager  in  Oma- 
ha, again  has  been  promoted,  this 
time  to  the  position  of  special  F. 
B.  O.  representative.  Mr.  Ben- 
jamin, after  going  to  Omaha,  was 
sent  to  Des  Moines,  la.,  where  he 
made  a  record  that  qualified  him 
for  his  present  position. 

J.  H.  Curley "  Calvert,  former 
Universal  branch  manager  in  Kan- 
sas City  who  has  been  serving  as 
F.  B.  O.  district  manager  for  the 
last  several  months,  is  coming 
back  to  Kansas  City  at  his  own 
request,  asserting  that  eating  and 
sleeping  on  trains  is  too  much  of  a 
good  thing.  Mr.  Calvert,  who  had 
under  his  jurisdiction  the  Omaha, 
Des  Moines,  Sioux  Falls  and  Kan- 
sas City  F.  B.  O.  exchanges,  is  one 
of  the  most  popular  exchange 
managers  that  ever  came  to  Kan- 
sas City.  Fred  Young,  who  re- 
cently was  promoted  to  the  branch 
managership  at  Kansas  City,  is  to 
be  transferred  to  Omaha. 

G.  B.  Howe,  service  manager  for 
the  Universal  branch  at  Kansas 
City,  doesn't  believe  in  applying 
the  word  "  service "  to  theoretical 
phases.  Last  week,  through  a  de- 
lay in  shipment,  Lee  Jones,  of  the 
Auditorium  theatre,  Marshall,  Mo., 
was  without  any  film.    Mr.  Howe 


J A.  KOERPEL,  central  Gold- 
•  wyn  division  manager,  cele- 
brated the  first  of  the  year  by  mak- 
ing a  swing  around  the  territory. 
Indianapolis  is  his  first  stopping  off 
place.  Cincinnati,  Detroit  and 
Pittsburg  follow. 

Eddie  Carrier,  Goldwyn  ex- 
ploiteer,  spent  the  week  in  Toledo 
putting  over  a  publicity  campaign 
on  "Hungry  Hearts,"  which  played 
"Doc"  Horater's  Pantheon  theatre. 

Ethel  Epstein,  office  manager  of 
the  local  Fox  exchange,  is  spending 
a  week  in  the  home  office.  This  is 
the  first  time  a  Cleveland  girl  has 
been  given  the  opportunity  to  see 
how  a  home  office  is  conducted. 

R.  A.  White,  general  sales  man- 
ager for  the  Fox  Film  Company, 
spent  Sunday  and  Monday  here. 
He  came  to  attend  the  annual  sales 
meeting  which  was  held  on  Monday 
in  the  Fox  offices. 

Charles  Schweitzer,  formerly 
connected  with  the  local  Vitagraph 
exchange,  has  turned  exhibitor  and 
is  now  manager  of  the  New  Rob- 
bins  theatre  in  Warren.  Ohio.  The 
Robbins  theatre  opens  January  10 
with  "Quincy  Adams  Sawyer." 

C.  E.  Almy,  Metro  manager,  savs 
that  "Quincy  Adams  Sawyer"  is 
the  best  little  theatre-opener  in  the 
country.  It  was  selected  as  the 
opening  attraction  of  the  new  State 
theatre  in  Uricksville  on  January  1. 
Paul  Mooney   of    the  Louis  B. 


promptly  sent  a  telegram  to  Mr. 
Jones,  telling  him  to  cover  his  mo- 
tor car  with  a  white  sheet  and  get 
out  in  a  field  near  his  town.  This 
done  negotiations  were  made  with 
an  aircraft  company  for  the 
prompt  delivery  of  the  film,  the 
white  top  on  Mr.  Jones's  car  serv- 
ing as  a  "  landing  signal "  for  the 
pilot. 

It  was  a  narrow  escape  that  Ed- 
ward Green,  Goldwyn  salesman 
out  of  Kansas  City,  had  last  week. 
While  making  the  "  rounds  "  his 
motor  car  rolled  down  a  steep  em- 
bankment, but  luckily  "Eddie"  was 
uninjured. 

E.  C.  Rhoden,  First  National 
branch  manager  at  Kansas  City, 
again  is  back  on  the  job  after  un- 
dergoing an  operation  for  appendi- 
citis. 

Al  Kahn,  manager  of  the  Cres- 
cent exchange,  Kansas  City,  who 
returned  from  New  York  last 
week,  announced  that  he  had  pur- 
chased a  fifteen  episode  serial, 
"  Xan  of  the  North,"  featuring 
Ann  Little. 

Fortune  was  with  Tommy  Tay- 
lor, Hodkinson  salesman  out  of 
Kansas  City,  last  week  when  his 
motor  car  collided  with  a  passenger 
train  near  Richmond,  Mo.  The 
worst  Tommy  received  was  a 
sprained  wrist. 


Mayer  outfit,  spent  the  holidays  in 
Cleveland  with  his  family.  Mooney 
sprung  from  the  shores  of  Lake 
Erie,  so  there  was  a  warm  welcome 
in  addition  to  cool  breezes  await- 
ing his  return.  He  used  to  be  local 
Fox  manager. 

Harry  Charnas,  president  of  the 
Standard  Film  Service,  Cleveland, 
is  in  receipt  of  many  telegrams 
from  exhibitors  congratulating  him 
and  the  Al  Lichtman  Corporation 
on  the  merits  of  "Thorns  and  Or- 
ange Blossoms."  I.  Silverman  of 
the  Strand  theatre,  Altoona,  Pa., 
wired  in  his  congratulations  with 
the  additional  statement  that  "it  is 
100  per  cent  audience  picture."  C. 
A.  Barbian  of  the  Waldorf  theatre 
Akron,  played  the  picture  for  ten 
successive  days  and  states  that  it 
was  the  biggest  engagement  but  one 
in  the  entire  year  of  1922. 

Walter  Lusk,  for  the  past  six 
years  manager  of  the  Associated 
First  National  exchange,  was 
knocked  speechless  last  week  when 
he  was  presented  with  a  gold 
cigarette  case,  gold  match  box  and 
sport  wrist  watch  from  the  motion 
picture  exhibitors  of  Cleveland  as  a 
testimonial  of  their  friendship  and 
their  regret  at  his  departure  for 
Washington,  D.  C,  where  he  will 
have  charge  of  the  First  National 
office.  Lusk  was  in  Cleveland  over 
the  holidays  to  close  up  his  house 
and  pack  up  his  belongings.  He  be- 


Cleveland  Bulletins 

E.  E.  Blair,  who  made  hosts  of 
triends  in  Cleveland  when  he  was 
manager  of  Loew  s  Euclid  theatre, 
is  now  manager  of  the  new  State 
theatre  in  Urichsville,  Ohio. 


Peter  Rettig  of  the  Mystic  thea- 
tre, Gabon,  came  up  to  town  last 
week  to  do  his  shopping  at  the 
Goldwyn  exchange. 


Manager  Nichols  of  the  Park 
theatre,  Amherst,  was  also  a  visitor 
to  these  shores  during  the  past 
week.  Nichols  says  business  is 
brightening  somewhat  in  his  town. 


Harold  Wendt  has  sold  his  Rivoli 
theatre  in  Defiance,  Ohio,  to  Harry 
O.  Thomas  and  Frank  Nafus,  both 
of  Defiance. 


Martin  Printz,  Cleveland  exhib- 
itor, received  the  Circle  theatre, 
Euclid  avenue  and  East  101st  street, 
for  a  Christmas  present.  He  con- 
tinues to  operate  the  Lakewood 
theatre  in  addition,  but  will  per- 
sonally supervise  the  Circle. 


George  Ryder,  former  manager 
of  the  Strand  theatre,  Cleveland, 
together  with  Walter  W.  Kulp,  also 
of  Cleveland,  have  taken  over  the 
Strand  theatre  from  Paul  Gus- 
danovic.  The  Strand  has  been 
closed  for  the  past  three  weeks.  It 
opens  the  week  of  January  7  under 
the  new  management  with  "  Night 
Life  in  Hollywood,-'  which  is  being 
released  in  Ohio  through  the 
Progress  Pictures  Company. 


Manager  Dann  of  the  Strand 
theatre,  Wadsworth,  has  taken  over 
the  Opera  House  of  Wadsworth, 
formerly  managed  by  Joseph 
Bender. 


Robert  Madigan  has  been  ele- 
vated from  the  post  of  assistant 
manager  to  that  of  manager  of  the 
Standard  theatre,  Cleveland.  That's 
a  nice  way  to  begin  the  new  year. 


The  Bowling  Green  Amusement 
company  has  purchased  from  A.  V. 
Meekinson  the  Elite  and  Rex  thea- 
tres in  Napoleon,  Ohio. 


Judge  Foster  picked  out  Christ- 
mas day  for  the  opening  of  his  new 
Oakland  theatre  in  Marion.  The 
new  house  has  450  seats,  and  has  all 
the  latest  equipment.  Foster  also 
has  the  Marion  and  Orpheum  thea- 
tres in  Marion. 


Dan  Robbins,  who  owns  and  oper- 
ates the  Duchess  theatre  in  War- 
ren, announces  that  his  new  Rob- 
bins theatre,  with  1,500  seating  ca- 
pacity, will  be  ready  to  open  its 
doors  on  January  10. 

F.  G.  Wallace,  personal  repre- 
sentative for  D.  W.  Griffith,  is  in 
town  making  preparations  for  the 
early  showing  of  "  One  Exciting 
Night "  at  the  Stillman  theatre. 
Wallace  says  that  the  picture  will 
be  staged  just  as  it  was  in  New 
York. 


Around  the  Cleveland  Exchanges 


330 


Motion  Picture  News 


Des  Moines  Notes 

A.  H.  Blank  and  Arthur  Stolte 
of  the  A.  H.  Blank  Enterprises  re- 
cently made  a  visit  to  Council 
Bluffs  to  make  arrangements  for 
letting  the  contracts  for  the  deco- 
ration of  the  Broadway,  a  new 
theatre  in  Council  Bluffs.  The 
opening  of  the  theatre  will  take 
place  the  middle  of  February.  The 
seating  capacity  of  the  theatre  is 
1,500  with  a  special  reserved  loges 
section  in  front  of  the  balcony 
seats. 


Des  Moines  Film  Row  News 


B.  I.  Van  Dyke  of  the  Royal 
theatre,  Des  Moines,  received  a 
Christmas  present  from  a  distance 
when  he  received  his  gift  from  his 
daughter,  who  lives  in  Petoria, 
South  Africa.  She  met  a  govern- 
ment service  man,  who  carried  her 
off  to  South  Africa,  where  they  are 
now  having  their  summer  time. 


C.  C.  Burton  of  Grimes  was  a 
visitor  at  the  F.  B.  O.  offices,  as 
was  Mr.  C.  Hales,  manager  of  the 
Lyric  at  Madrid. 


Montana  Items 

Manager  W.  J.  Sullivan,  of  the 
Rialto  theatre,  has  been  showing 
"Dr.  Jack"  to  large  and  enthusi- 
astic audiences.  Mr.  Sullivan  recent- 
ly underwent  an  operation  at  the 
Mayo  Bros,  hospital  in  Rochester 
and  he  thinks  he  can  qualify  as  an 
expert  in  the  selection  of  doctors. 
Certainly  he  heartily  endorses  "  Dr. 
Jack"  and  so  does  Butte. 


Merle  M.  Davis,  general  manager 
of  the  Ansonia  Amusement  Com- 
pany, who  was  elected  president  of 
the  Motion  Picture  Theatre  Owners 
of  Montana  when  the  organization 
was  effected  last  month,  reports  that 
it  is  meeting  with  enthusiastic  sup- 
port throughout  the  state.  Letters 
of  approval  are  being  received  from 
practically  every  city  of  Montana, 
and  the  consensus  is  that  organiza- 
tion is  necessary  for  co-operation  in 
the  interest  of  the  exhibitor,  and  as 
a  guard  for  the  fair  producer. 
Every  indication  is  that  the  asso- 
ciation will  be  a  marked  success. 


Manager  C.  C.  Pratt,  of_  the 
American  theatre,  is  back  in  his  of- 
fice after  a  struggle  with  la  grippe 
in  which  he  was  victor,  though  he 
still  bears  marks  of  the  fray.  His 
convalescence  was  helped  by  the 
approval  given  by  patrons  of  the 
American  to  "  When  Knighthood 
was  in  Flower."  For  this  presenta- 
tion the  ushers  were  appropriately 
costumed  after  the  fashion  in  which 
Marion  Davies  appeared  so  win- 
some, and  they  helped  from  the 
first  to  create  the  atmosphere  of 
past  centuries. 


BOLAND  G.  McCURDY,  exploi- 
tation man  at  Universal  at  Des 
Moines,  had  a  pleasant  New  Year's 
surprise  when  he  received  word  that 
he  was  to  be  transferred  to  the 
Buffalo  office. 

The  promotion  comes  in  recogni- 
tion of  his  ability,  says  Mr.  Davies, 
manager  of  the  Universal  exchange. 
Mr.  McCurdy  will  act  in  the  same 
capacity  at  the  Buffalo  office. 

There  have  been  a  number  of 
changes  at  the  Famous-Players  of- 
fice with  the  beginning  of  the  New 
Year.  Ernie  Frase  is  now  acting 
as  assistant  booker.  He  was  for- 
merly head  shipper.  Wesley  Run- 
nells,  who  was  the  assistant  shipper, 
is  now  the  accessory  shipper. 

Mr.  Hyde,  of  the  Famous-Players 
office,  is  in  Ottumwa  in  the  interests 
of  percentage  bookings. 

Harry  M.  Forman,  special  repre- 
sentative from  New  York,  arrived 
at  the  F.  B.  O.  office  on  Friday.  He's 
busy  auditing  the  accounts. 
Arthur  Johnson  is  the  new  cashier 


Albert  Nadeau,  of  the  Bluebird 
theatre  of  Anaconda,  exhibiting 
"  The  Hottentot,"  played  to  one 
day  larger  gross  business  than  any 
other  picture  in  a  two-day  period. 
The  seating  capacity  of  the  Blue- 
bird theatre  is  800.  Four  shows 
gave  3,200  seating  capacity.  The 
receipts  of  the  four  shows  for  "The 
Hottentot  "  were  for  2,800. 


George  Landy,  personal  repre- 
sentative of  Richard  Walton  Tully 
productions,  starring  Guy  Bates 
Post  was  in  Butte,  Dec.  11th. 


at  the  F.  B.  O.  offices.  He  was  for- 
merly at  Omaha  with  F.  B.  O. 
Omaha  held  him  for  three  months. 
Previous  to  that  he  was  with  Uni- 
versal at  Kansas  City  for  three 
years. 

William  Strickland,  much  better 
known  as  "  Bill,"  returned  Tuesday 
from  the  Christmas  celebration  with 
his  folks  in  Omaha. 

Mrs.  Menzie,  chief  accountant  of 
the  Famous-Players  exchange,  was 
home  for  Christmas.  She  spent  the 
holidays  with  her  parents  in  Salis- 
bury, Mo. 

A.  H.  Blank  and  Arthur  Stolte 
returned  Friday  evening  from  Chi- 
cago where  they  made  arrangements 
for  securing  for  Des  Moines  three 
of  the  most  expensive  features  for 
which  they  have  negotiated,  "Robin 
Hood,"  "  Tess  "  and  "  One  Exciting 
Night."  "The  Voice  of  the  Min- 
aret," Norma  Talmadge's  latest,  will 
be  given  its  first  showing  in  but 
three  other  cities  at  the  time  that  it 
is  given  its  premier  in  Des  Moines. 


Carolina  Snapshots 

Laurence  T.  Lester,  of  Columbia, 
S.  C,  has  reopened  the  Ideal  thea- 
tre there  after  it  had  been  dark  for 
some  time.  This  was  a  former 
Southern  Enterprises  house,  their 
lease  having  been  surrendered  some 
time  back.  Mr.  Lester  will  operate 
it  as  a  first  run  theatre  with  or- 
chestra. 


In  Charlotte's  Film  Center 


JACK  LONDON,  booker  and  as- 
sistant manager  of  the  Charlotte 
First  National  office,  is  calling  upon 
other  bookers  to  match  it.  Christ- 
mas morning  he  found  a  substantial 
check  in  his  mail — from  an  exhibi- 
tor!  William  C.  Mclntyre,  of  Bur- 
lington, N.  C,  had  sent  it,  in  appre- 
ciation for  excellent  service  and 
many  courtesies  shown  him  during 
the  past  year.  Truth  is  stranger 
than  fiction — it's  usually  only  the 
brickbats  these  fellows  get ! 

E.  F.  Dardine,  on  a  recent  visit 
to  Wilmington,  N.  C,  was  invited 
to  attend  the  regular  weekly  lunch- 
eon of  the  Wilmington  Kiwanis 
Club  as  a  guest.  He  never  renigs 
on  anything  of  that  kind  and  he 
made  an  instantaneous  hit  with  the 
Kiwanians,  giving  them  the  best 
four-minute  talk  against  censorship 
they  had  ever  heard. 

S.  A.  Lambert,  former  North 
Carolina  exhibitor  and  more  recent- 
ly in  the  Dallas  territory  for  Metro, 
has  joined  forces  of  the  Charlotte 
Universal  office  selling  short  prod- 
uct in  the  Carolinas. 

C.  E.  Peppiatt  and  M.  W.  Davis, 


manager  and  sales  manager,  respec- 
tively, of  the  Charlotte  Southern 
Enterprises  office,  have  returned 
from  a  sales  conference  held  in 
New  Orleans. 

Two  of  Charlotte's  most  popular 
exchange  managers  have  been  sick 
with  the  "  flu "  the  past  week,  E. 
E.  Heller,  of  Pathe  Exchange,  and 
"  Bill "  Conn,  of  Film  Booking  of- 
fices. 

Ben  Abrams,  field  representative 
of  the  Automatic  Ticket  Register 
Company,  has  been  calling  on  North 
Carolina  exhibitors. 

J.  J.  Rogers,  formerly  with  the 
road  force  of  the  Charlotte  Enter- 
prise Distributing  Corporation  of- 
fice, has  been  transferred  to  the  At- 
lanta territory. 

Fritz  Friend  has  completed  a  fif- 
teen weeks'  continuous  trip  through 
the  Carolinas. 

Jos.  L.  Marentette  is  in  the  Caro- 
linas for  Goldwyn,  leaving  the  man- 
agerial desk  temporarily  in  charge 
of  his  assistants. 

H.  H.  Everett,  Charlotte  manager 
of  Bromberg  attractions,  spent  the 
holidays  in  Atlanta. 


With  the  Butte  Branch 


WM.  HUGHART  (known  as 
•  Whirlwind  Hughart),  with 
the  Fox  Exchange  representing 
Eastern  Montana,  returned  to  Butte 
this  week,  after  spending  the  holi- 
days with  his  family  at  Boise, 
Idaho. 

G.  J.  Ekre,  Fox  exchange  repre- 
sentative, of  Western  Montana, 
spent  the  holidays  in  Seattle  with 
his  family.  He  has  returned  to 
Butte  and  is  on  duty  again. 

The  Fox  exchange  office  is  in  re- 
ceipt of  prints  on  the  latest  special, 
"The  Town  That  Forgot  God." 
The  production  has  been  screened 
for  all  the  leading  exhibitors  of  the 
state.  There  is  great  enthusiasm 
over  the  production. 

E.  E.  Harris  of  the  Film  Booking 
Office  of  Salt  Lake,  Fox  exchange, 
is  registered  this  week  at  the 
Grand  Hotel. 


King  Sullivan,  Salt  Lake  repre- 
sentative of  the  Gojdwyn  exchange, 
is  a  guest  of  the  Leggett  Hotel. 

J.  D.  Solomon  of  Salt  Lake,  from 
the  Goldwyn  office,  is  registered  at 
the  Grand. 

B.  A.  Stover,  representative  sales- 
man of  the  First  National  of  Butte, 
called  on  the  office  force  relative  to 
forthcoming  productions. 

Miss  Evelyn  Ralston,  now  Mrs. 
H.  N.  Jaeger,  who  was  called  from 
the  cashiership  of  the  Pathe  office 
of  Butte  a  few  months  ago  to  take 
a  similar  position  in  the  Pathe  Port- 
land office,  has  been  recalled  to  the 
Butte  office.  Miss  Ralston  was  re- 
cently married  in  Portland  to  H.  N. 
Jaegar  of  Butte. 

W.  C.  Pugh  and  B.  T.  Cale,  sales- 
men of  the  Pathe  office  of  Butte, 
left  this  week  to  cover  their  respec- 
tive territories. 


Motion  picture  stars  will  be  given 
an  opportunity  to  contribute  toward 
building  the  auditorium  which  the 
Carolina  M.  P.  T.  O.  is  financing 
for  the  Jackson  Training  School  at 
Concord,  N.  C.  It  is  planned  to 
name  the  structure  for  the  screen 
star  who  evidences  most  interest  in 
the  financing  of  the  building. 


One  of  the  most  thoroughly  and 
modernly  equipped  small-town  thea-i 
tres  in  the  country  has  recently 
been  opened  at  Kannapolis,  N.  C,  a 
community  house  operated  by  the 
Cannon  Manufacturing  Company 
under  management  of  W.  J.  Shape. 


Harry  Somerville,  formerly  in 
charge  of  the  Leitch-Pryor  house  in 
Durham,  has  been  transferred  to 
Greensboro,  where  he  will  have 
charge  of  the  New  Iris  and  Im- 
perial. 


All  disabled  service  men  in  the 
government  hospital  of  the  Norfolk 
Navy  Yard  were  guests  of  the 
Wells  theatre  of  Norfolk,  Va.,  last 
week  at  a  showing  of  Thos.  H. 
Ince's  "  Skin  Deep." 


A.  M.  Tengborg  has  opened  the 
Plaza,  a  new  house,  at  St.  Stephens, 
S.  C.  It  is  a  thoroughly  modern 
theatre  with  seating  capacity  of  300. 


M.  Merriweather,  of  the  Ideal, 
Winston-Salem,  N.  C,  reports  busi- 
ness on  the  up-grade  since  the  be- 
ginning of  the  new  year.  The  Ideal 
is  the  fourth  first  run  house  in 
Winston-Salem. 


C.  E.  Buckner  has  returned  to  the 
management  of  the  National  at 
Greensboro ;  Don  Nichols  has  gone 
to  Durham  to  take  charge  of  the 
Durham  Amusement  Company 
houses  there ;  all  Leitch-Pryor 
houses. 


U.  K.  Rice,  of  the  Piedmont 
Amusement  Company,  Winston- 
Salem,  is  back  on  the  job  after 
spending  the  holidays  with  relatives 
in  Columbus,  Ohio,  and  paid  Char- 
lotte's film  row  a  flying  visit  the 
past  week. 


The  beautiful  Pack  theatre,  Ashe- 
ville,  after  being  closed  several 
months,  is  operating  again  under  a 
temporary  holding  company  headed 
by  A.  Jarmuth. 


The  combination  picture-vaude- 
ville programs  presented  at  the 
Academy,  Charlotte,  before  it 
burned,  have  been  transferred  to  the 
Auditorium,  Asheville,  Claude  Lee 
Roing  as  manager. 


Many  friends  regret  to  learn  that 
V-  G.  Leitch,  of  the  National, 
Greensboro,  has  suffered  a  severe 
illness  with  influenza, 


January  20,  1923 


331 


Seattle  Slants 

Three  holiday  bills  held  over  by 
Seattle  first  run  houses  for  a 
second  week's  engagement  recently 
vouched  for  the  public  approval 
and  patronage  these  pictures  ob- 
tained. "One  Exciting  Night"  was 
the  attraction  at  the  Blue  Mouse 
theatre  that  continued  to  draw 
crowds  the  second  week  at  a 
straight  fifty  cent  admission,  day 
and  evening.  "The  Flirt,"  which 
had  its  world  premier  in  Seattle 
last  week,  was  held  over  by  Man- 
ager R.  W.  Case  at  the  Columbia 
theatre.  Manager  Leroy  V.  John- 
son at  the  Liberty  kept  "Oliver 
Twist "  over  the  second  week  as 
his  New  Year's  attraction. 


News  of  Seattle's  Exchanges 


Word  has  just  been  received  here 
that  Edward  S.  Curtis,  a  famous 
Seattle  photographer  especially 
noted  for  his  studies  of  Indian  life 
and  characteristics,  has  been  espe- 
cially commissioned  by  Cecil  De- 
Mille  to  obtain  a  set  of  "  still "  pic- 
tures on  the  huge  prehistoric  forest 
set  which  is  a  feature  of  a  new 
DeMille  production.  The  scene  re- 
ferred to  will  probably  correspond 
to  the  Roman  bacchanal  in  "  Man- 
slaughter," according  to  reports. 


Frank  Leon,  formerly  head  organ- 
ist at  the  Blue  Mouse  theatre,  who 
left  there  several  months  ago  to 
preside  at  the  console  of  the  new 
Elmwood  theatre  in  Buffalo,  re- 
turned to  this  city  recently.  After 
several  weeks  in  Seattle,  Mr.  Leon 
left  for  Tacoma,  where  he  took  the 
position  of  head  organist  at  Jen- 
sen-VonHerberg's  Rialto  theatre. 


New  Year's  Eve  midnight 
matinees  were  given  by  practically 
all  of  Seattle's  first  run  houses 
usher  in  the  year  1923.  Jensen- 
VonHerberg's  Liberty,  Coliseum 
and  Strand  theatres  had  special 
programs  arranged,  consisting  of 
professional  and  amateur  vaude- 
ville acts,  amateur  try-outs,  spe- 
cial music  and  film  features,  and 
plenty  of  souvenirs  and  noise-mak- 
ers to  make  the  parties  more  lively. 
Other  theatres  gave  regular  film 
programs,  with  several  special  fea- 
tures as  added  attractions.  Prices 
of  matinees  at  the  different  theatres 
ranged  from  regular  thirty-five 
cent  admission  charges  to  reserved 
seats  at  some  houses  for  $1.25. 


The  University  of  Montana 
"  Varsity  Five  "  a  quintet  of  vocal- 
ists, made  a  distinct  hit  at  the  Blue 
Mouse  theatre  'recently  in  their 
song  offerings,  and  have  been 
routed  over  the  entire  Blue  Mouse 
circuit.  They  were  forced  to  play 
return  engagements  in  Portland 
and  Tacoma.  During  their  Seattle 
engagement,  Publicity  Manager  Vic 
Gauntlett  made  arrangements  with 
the  Seattle  Post-Intelligencer  to 
have  the  "  Varsity  Five  "  on  one  of 
the  newspaper's  radio  programs  for 
the  benefit  of  the  holiday  fund,  and 
the  enthusiasm  with  which  they 
were  received  by  radio  fans  was 
shown  by  the  contributions  that 
poured  in  to  the  Christmas  fund 
after  their  concert. 


"t>  OBIN  HOOD,"  the  latest 
Douglas  Fairbanks  feature, 
will  be  shown  in  Seattle  at  a  Jensen- 
Von  Herberg  house,  probably  the 
Strand,  according  to  an  announce- 
ment made  recently  by  Charles  W. 
Hardin,  manager  of  the  local 
United  Artists  exchange.  Advance 
advertising  of  all  kinds  has  been 
begun  on  the  production  by  the  ex- 
change and  the  advertising  depart- 
ments of  the  theatre  circuit.  The 
picture  will  be  shown  by  Jensen- 
Von  Herberg  in  Tacoma  and  Port- 
land also,  according  to  the  an- 
nouncement. 

"The  Third  Alarm"  has  been 
booked  by  the  Blue  Mouse*  theatre 
in  this  city,  according  to  an  an- 
nouncement made  at  the  local  Film 
Booking  Offices  exchange  this  week. 
"  In  the  Name  of  the  Law "  was 
played  by  the  Blue  Mouse  circuit 
several  months  ago,  and  its  success 
then  will  be  repealed  with  "  The 
Third  Alarm  "  in  the  opinion  of  E. 
J.  Lipson,  head  of  the  Seattle  F.  B. 
O.  organization. 

L.  K.  Brin,  president  of  the  L.  K. 
Brin  exchanges,  was  expected  back 
in  Seattle  soon,  after  having  spent 
the  past  few  weeks  on  the  road, 
visiting  his  exchanges  in  the  Pacific 
Northwestern  states  After  a  tour 
of  his  circuit,  Mr.  Brin  spent  a  few 
days  in  Vancouver,  B.  C,  and  will 
return  to  this  city  in  time  to  get 
work  started  on  the  coming  Warner 
Brothers'  productions. 

Whitney  Young,  for  the  past 
three  or  more  years  a  salesman  for 
the  Metro  Pictures  Corporation  ex- 
change in  this  city,  has  recently  been 
given  the  Oregon  territory  to 
cover  for  the  local  office.  Mr. 
Young's  former  territory  included 


most  of  Eastern  Washington. 

Ned  Edris,  salesman  for  the  De 
Luxe  Feature  Film  Corporation  of 
Seattle,  has  left  for  an  extended 
trip  into  Montana.  Mr.  Edris  took 
with  him  all  of  the  current  Al 
Lichtman  and  Preferred  Pictures 
releases  being  handled  by  De  Luxe 
and  expects  to  be  away  from  the 
city  for  from  six  weeks  to  two 
months.  Aside  from  selling  the 
pictures,  Mr.  Edris  makes  a  spe- 
cialty of  furnishing  publicity  and 
exploitation  for  them,  as  part  of 
the  De  Luxe  service  to  its  exhibi- 
tors. 

David  G.  Rogers,  a  former  film 
man  of  the  Middle  West,  recently 
joined  Charles  W.  Hardin's  local 
United  Artists'  Corporation  ex- 
change. Mr.  Rogers  will  cover  the 
four  states  of  Washington,  Ore- 
gon, Idaho  and  Montana  for 
United  Artists. 

He  left  on  his  first  trip  shortly 
after  his  affiliation  with  the  ex- 
change, taking  with  hirn  all  of  the 
recent  productions  being  handled 
by  Mr.  Hardin.  Mr.  Rogers  was 
formerly  associated  with  Mr.  Har- 
din in  the  Middle  West,  before  the 
latter  came  to  the  Pacific  Coast 
several  years  ago. 

"  Forget  -  Me  -  Not,"  the  Metro 
special  cast  production,  has  been 
booked  with  the  Jensen-Von  Her- 
berg Circuit  for  snowing  in  Seattle 
at  an  early  date,  according  to  an 
announcment  made  at  the  local 
Metro  exchange. 

Wallace  Rucker,  salesman  for 
J.  A.  Gage's  local  Educational  Pic- 
tures exchange,  spent  the  recent 
holidays  in  Seattle,  and  then  left 
again  on  a  trip  into  Southern 
Washington  and  Oregon. 


With  Washington's  Exchahges 


"  Day  by  Day,  in  Every  Way, 
Our  Shows  Are  Getting  Better  and 
Better,"  is  the  line  now  being  used 
hv  the  Columbia  theatre  of  this  citv. 


HARRY  M.  CRANDALL,  as  one 
of  the  twenty-six  national  re- 
gional franchise  holders  of  First 
National,  is  now  in  his  second  week 
of  service  in  New  York  City,  pur- 
suant to  the  annual  custom  of  First 
National  Franchise  holders  of  serv- 
ing two  weeks  "  tricks  "  there  each 
year. 

Vivian  P.  Whitaker,  special  rep- 
resentative for  Thomas  H.  Ince  up 
to  January  and  now  in  similar  ca- 
pacity with  the  Al  Lichtman  organ- 
ization, has  been  a  visitor  during  the 
week  at  the  Crandall  executive  offi- 
ces, First  National  offices,  Al  Licht- 
man and  Tom  Moore  offices,  on  his 
way  from  Culver  City  to  New  York. 

Harry  Bernstein,  representing  the 
Wells  interests,  passed  through 
Washington  from  New  York  to 
Norfolk  this  week  end. 

Frank  Smith,  former  shipper  for 
the  local  exchange  of  F.  B.  O.,  has 
joined  the  sales  force  of  the  Inde- 
pendent Exchange  here,  handling 
Warner  Bros,  product  in  the  Wash- 
ington City  and  Maryland  sections 
of  the  territory. 

The  Flax  Brothers,  operating  the 
Liberty  exchange  here,  takes  a  show 
to  the  District  corrective  penal  insti- 
tutions at  Lorton  and  Occoquan, 
Va.,  once  a  week,  and  has  done  so 
for  some  time.  There  is  no  appro- 
priation for  this,  so  it  is  entirely  at 
the  Flax  expense.  So  pleased  are 
prisoners  and  attendants  there  with 


the  film  entertainment  given  them 
that  at  holiday  times  products  of  the 
farms  there  and  holly  and  greens 
from  the  neighboring  woods  are 
sent  to  the  Flax's  as  a  token  of  ap- 
preciation. This  year  apples  and 
greens  and  other  D.  C.  penal  handi- 
craft were  in  the  Appreciation 
Holiday  box  from  the  prisoners. 

Out  of  town  exhibitors  visiting  at 
local  exchanges  during  the  week  in- 
cluded: Jack  Revell,  of  the  Broad- 
way, Richmond,  Va. ;  Charles  Som- 
ma,  owing  several  white  and  colored 
theatres  in  Richmond;  I.  Rubin,  of 
the  Cockade,  Petersburg,  all  lining 
up  product  for  early  spring  showing 
in  the  South.  Some  booked  into 
May. 

Miss  Hattie  Flax,  now  stcnog- 
nipher  in  the  booking  department  of 
Pathe's  local  exchange,  is  the  fifth 
member  of  the  Flax  family  to  enter 
the  movie  business. 

Physical  distribution  of  the  old 
Rialto  Productions,  recently  re- 
linguished  by  Leo  Garner  of  Reli- 
ance Films,  who  is  now  with  Sidney 
Lust,  of  Super  -  Films,  is  being 
handled  by  the  Liberty  Exchange. 
A  number  of  William  Fairbank's 
westerns  are  to  be  distributed  by 
Liberty  during  the  next  few  months. 

F.  B.  O.,  Washington  announce 
the  removal  of  their  executive  of- 
fices from  the  front  suite  to  the  side 
rooms  on  the  east  side  of  the 
Mather  Building  where  their  poster 
and  stock  rooms  had  been  located. 


Washington  Brevities 

To  handle  the  crowds  for  the 
Jackie  Cookan-"  Oliver  Twist "  bill 
last  Sunday  the  doors  of  the  Met- 
ropolitan here  were  opened  at  2 
o'clock. 


Mrs.  Harriet  Hawley  Locher,  of 
the  Crandall  Public  Service  De- 
partment, has  been  seriously  ill,  be- 
ing threatened  with  pneumonia. 
Mrs.  Grace  Woodburn,  her  new 
secretary,  is  in  charge  during  Mrs. 
Locherof's  illness. 


Much  comment  has  been  caused 
here  by  the  withdrawal  of  Julius 
Barnes,  president  of  the  Chamber 
of  Commerce  of  the  United  States 
from  the  Hays  Committee  of  One 
Hundred,  and  the  protest  of  Direc- 
tor McMahon  of  the  National 
Catholic  Welfare  Council  here  as  a 
result  of  the  Will  Hays'  pronounce- 
ment on  Arbuckle. 


The  new  Robert  Morton  organ, 
of  the  orchestral  unit  type,  was 
dedicated  at  Sunday's  performance 
at  the  Central  of  the  Crandall  chain. 


Aliss  Mcintosh,  of  the  Educa- 
tional exchange,  just  returned  from 
her  holiday  in  Charleston  (S.  C.) 
home,  says  that  theatres  there  were 
doing  a  big  business. 

Two  film  favorites,  Sessue  Ha- 
yakawa  and  Bertha  Kalich  opened 
here  in  "  legit  "  this  week.  Sessue 
in  "  The  Tiger  Lily,"  the  premiere 
at  Poli's,  and  Kalich  in  "Jitta's 
Atonement,"  the  Shaw  play  at  the 
Shubert-Garrick. 


Dr.  Newman's  Cape  -  to  -  Cairo 
movie  travel  thrills  opened  at  the 
National  Sunday  night  for  a  series 
of  Sunday  evening  engagements. 


Florida  Flashes 

The  New  Year  brought  but  few 
changes  in  the  theatrical  line-up 
down  here.  At  Dunedin,  C.  C. 
Price  and  Son  gave  up  the  Dixie 
theatre,  which  will  be  operated  by 
the  owner,  S.  C.  Young,  for  the 
present.  Price  and  Son  just  lately 
bought  the  Alimar  at  Live  Oak, 
and  the  Royal  at  Madison.  Both 
these  houses  are  in  the  north  end 
of  the  State,  while  Dunedin  is  on 
the  southwest  coast. 


At  Frost  Proof,  J.  J.  Felder  was 
forced  to  quit  business  entirely,  as 
the  building,  in  which  he  has  been 
operating  the  Clinch  theatre,  is  to 
be  remodeled  and  there  was  no 
other  building  available  in  the  city. 


South  Florida  is  now  well  filled 
with  tourists.  At  Tampa  the  Tin 
Can  Tourists  of  the  World  (the  offi- 
cial badge  is  a  can  opener)  are  hold- 
ing their  annual  convention.  There 
are  over  3,000  of  them  here.  All 
this  helps  business  in  the  theatres. 

Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


332 


Motion  Picture  News 


Buffalo's  Film  Row  News 


Buffalo  Briefs 

Manager  Eugene  A.  Pfeil  has 
booked  "  I  Am  the  Law "  as  the 
last  picture  to  be  shown  in  Buffalo's 
pioneer  picture  house,  the  Strand, 
which  closes  its  doors  for  all  time 
Thursday,  February  1. 


There  is  a  rumor  that  M.  Shea 
will  begin  building  in  the  spring  a 
new  theatre  on  the  Main  near  Chip- 
pewa site,  purchased  a  few  years 
ago.  Plans  were  completed  a  long 
time  ago  for  an  elaborate  picture 
theatre  to  be  called  the  Shea  Metro- 
politan. Something  threw  a  wrench 
into  the  proposition.  Perhaps  it 
may  be  built  yet. 


Moe  Mark,  president  of  the 
Mark  Strand  interests,  was  in  town 
Wednesday,  January  10,  to  confer 
with  Walter  Hays,  vice  president, 
on  details  attending  the  passing  of 
the  local  Strand.  The  equipment  is 
now  being  sold. 


The  employes  of  the  Lafayette 
Square  theatre  were  the  guests  of 
M.  Slotkin  at  the  big  New  Year's 
party  held  on  the  stage  of  the  big 
house  New  Year's  night  after  the 
regular  show.  Seames  &  Zeitler  put 
on  a  big  feed  into  which  dived  some 
70  employes. 


Edward  Lish,  operator,  was 
burned  on  the  hands  and  face  when 
fire,  starting  in  the  booth  from  a 
short  circuit,  destroyed  about  $100 
worth  of  film  in  the  Drohen  the- 
atre, Dunkirk,  Jan.  2. 


Douglas  Fairbanks  in  "  Robin 
Hood."  One  day,  Bellevue  theatre, 
Niagara  Falls,  N.  Y.  All  seats  re- 
served; $1.50  top.  Sold  out  before 
picture  started.  That  tells  the  story 
of  the  stunt  put  over  by  Herman 
Lorence  at  the  Cataract  City  House 
last  Sunday.  Mr.  Lorence  will 
bring  the  production  back  later  for 
a  week  run  at  lower  prices. 


The  will  of  P.  B.  McNaughton, 
former  president  of  the  Shea 
Amusement  Company,  who  died  re- 
cently, has  been  filed  in  Surrogate's 
Court.  The  amount  of  the  estate  is 
not  given,  except  to  say  that  Mr. 
McNaughton  left  personal  property 
valued  at  $10,000  and  upward  and 
reaL  estate  of  the  same  valuation. 
It  is  known,  however,  that  Mr.  Mc- 
Naughton was  one  of  the  richest 
men  in  Buffalo.  He  left  the  bulk 
of  his  estate  to  his  widow  and  his 
daughter. 


Niagara  Falls  exhibitors  have  put 
their  foot  down  on  spooning  in 
their  theatre.  This  decision  followed 
the  hailing  into  court  of  a  young 
couple  caught  making  "  violent 
love,"  in  a  Falls  street  theatre.  A 
disgusted  patron  howled.  The  man- 
ager got  busy.  The  judge  gave  the 
pair  a  talking  to.  The  exhibitors 
met  to  talk  over  the  situation.  No 
more  love  nest  stuff,  they  say. 


Shea's  Court  street  house  has 
ended  its  continuous  Sunday  policy 
and  substituted  two  shows,  one 
starting  at  2  P.  M.  and  the  second 
at  8  o'clock.  All  seats  are  reserved. 
Acts  from  the  week's  vaudeville  bill 
are  added  to  the  feature  films, 
which  are  the  same  as  shown  at 
Shea's  Hippodrome. 


GILBERT  JOSEPHSON  has 
resigned  as  exploitation  repre- 
sentative at  the  F.  B.  O.  exchange. 
His  successor  is  scheduled  to  arrive 
from  New  York  this  week.  One 
of  Mr.  Josephson's  last  stunts  while 
on  the  job  was  his  meeting  with  the 
firemen  of  Watertown,  N.  Y.,  and 
negotiating  the  sale  of  1,500  tickets. 
The  firemen  were  given  a  10  per 
cent  rebate  on  the  tickets,  the 
money  going  into  their  pension 
fund.  Mr.  Josephson  also  arranged 
to  dedicate  the  picture  to  Chief 
William  A.  Gaffney  of  Watertown. 
The  production  was  shown  at  the 
Watertown  Avon,  of  which  Charlie 
Sesonski  is  manager. 

Harry  Buxbaum,  general  manager 
of  the  New  York,  Albany  and  Buf- 
falo Paramount  exchanges,  was  in 
town  last  week  for  a  conference 
with  Allan  S.  Moritz,  local  man- 
ager. "  Bux  "  and  Moritz  also  vis- 
ited Rochester  and  Syracuse  ex- 
hibitors over  the  week  end.  Will- 
iam Clark,  special  representative 
for  Cosmopolitan,  was  also  here 
working  on  "  Knighthood." 

Manager  W.  A.  Anthony  of  Vit- 
agraph  is  planning  a  special  screen 
of  "  A  Front  Page  Story,"  for  local 
newspaper  men.  Mr.  Anthony 
made  application  for  his  1923  auto 
license  this  week.  He  got  an  awful 
jolt  when  he  saw  the  price  undei 
the  new  weight  system.  He  offered 
to  trade  in  his  car  for  a  set  oi 
plates. 

Art  Young,  booker  for  Bond 
Fhotoplays  Corporation,  is  in  Al- 
bany this  week,  installing  a  new 
booking  system  at  the  Albany 
branch  of  the  newly  formed  state 
right  concern.  Bond,  by  the  way, 
is  booking  a  lot  of  features  at  the 
local  Lafayette  Square,  which  is 
showing  "  Enter  Madame,"  "  No- 
toriety," and  other  productions  han- 
dled by  this  company. 

There  was  a  large  crowd  in  at- 
tendance at  the  Elmwood  theatre 
benefit  for  Johnny  Regan,  assistant 
booker  at  the  Universal  exchange. 
The  show  was  given  last  Friday 
night  after  the  regular  Elmwood 
program.  Johnny  is  forced  to  give 
up   his   work  on   account  of  ill 


SEVERAL  St.  Louis  film  ex- 
change managers  a  f  ew  days  be- 
fore Christmas  made  the  acquaint- 
ance of  a  gentleman  who  gave  his 
name  as  "J.  Palethorpe"  and  who 
left  behind  some  checks  that  were 
returned  by  a  New  York  bank 
marked  "No  such  account."  In  sev- 
eral instances  he  is  said  to  have 
represented  himself  to  be  the  per- 
sonal representative  of  the  presi- 
dent of  the  film  organization  of  the 
manager  he  happened  to  be  talking 
to.  Exchange  men  in  other  cities 
are  warned  to  be  on  their  guard 
against  "Mr.  J.  Palethorpe." 

Jack  Underwood  of  the  Enter- 
prise office  spent  the  Christmas 
holidays  in  Dallas  as  the  guest  of 
relatives.  He  says  that  the  movies 
are  enjoying  great  prosperity  in  the 
Southland. 

The  First  National  sales  organi- 
zation held  a  get-together  gathering 
at  Hotel  Melbourne  on  January  2. 
Sort  of  getting  off  on  the  right  foot 
for  the  New  Year. 

Gradwell  Sears  of  Chicago,  First 
National  sales  manager  for  the  Chi- 


health. 

Harold  Lloyd  Beecroft,  exploita- 
tionist  extraordinary  of  the  local 
First  National  exchange,  went  to 
New  York  for  the  holidays.  His 
collar  hasn't  fit  since.  He  got  his 
neck  so  wet  that  he  swelled  up  to 
about  a  No.  17.  He  is  just  coming 
out  of  the  fog.  Harold  declares 
the  only  place  you  can't  find  it  in 
New  York  is  in  the  five  and  ten 
cent  stores.  Gene  Markens,  city 
salesman,  won  $150  as  a  prize  for 
his  fine  sales  work.  The  check  ar- 
rived— then  departed.  Gene,  how- 
ever, can  now  talk  coherently  and 
find  his  way  home  in  the  light. 
Still  another.  E.  J.  Hayes,  branch 
manager,  got  a  silver  flask  for 
Christmas  from  the  exchange  em- 
ployes. It  was  suitably  engraved 
but  it  is  reported  that  Eddie  has 
not  been  able  to  see  the  engraving 
as  yet.  He  should  play  a  much 
better  game  of  golf  this  summer 
with  this  bit  of  silverware  on  his 
hip.  J.  S.  MacHenry  of  the  legal 
department  has  been  at  fhe  First 
National  office  for  several  days. 
The  whole  F.  N.  outfit  received 
passes  to  the  new  Oliver  Morosco 
musical  comedy,  "  Lady  Butterfly," 
at  the  Majestic. 

Al  Becker  of  the  Becker  Theatre 
Supply  Company  has'  installed  a 
new  Simplex  projection  machine  in 
the  Madison  high  school,  Roches- 
ter. This  makes  Rochester  high 
schools  1O0  per  cent  Simplex,  three 
other  institutions  having  been  so 
equipped  by  Becker. 

It  is  reported  that  Clayton  P. 
Sheehan  is  doing  so  much  business 
on  his  South  American  mission  that 
the  home  office  is  shipping  a  boat 
load  of  prints  to  that  country.  Ed- 
die McBride  is  on  the  road  at  last. 
The  former  manager  of  the  adver- 
tising department  is  now  a  full 
fledged  film  salesman.  He  is  cover- 
ing the  Southern  Tier  this  week 
with  a  dog  sled. 

A.  W.  Carrick,  formerly  of  Pitts- 
burgh, has  succeeded  Fenton  Law- 
lor as  sales  manager  of  the  local 
Hodkinson  exchange.  Lawlor  is 
remaining  with  the  company  as 
salesman. 


cago  district,  spent  several  days  in 
St.  Louis  as  the  guest  of  relatives. 

Eddie  Grossman,  who  represents 
the  Al  Lichtman  exchanges,  after 
spending  a  week  in  St.  Louis,  de- 
parted for  Denver,  Colo. 

R.  L.  McLean,  assistant  manager 
for  First  National,  is  making  the 
key  cities  of  Southern  Illinois. 
Harry  Weiss,  manager,  returned  a 
few  days  ago  from  Booneville  and 
Sedalia,  Mo. 

St.  Louis  Jottings 

Frank  R.  Tate,  Charley  Cella 
and  their  associates,  who  own  the 
Columbia  theatre  and  the  Strand 
theatre  at  Sixth  and  St.  Charles 
streets,  are  said  to  contemplate  the 
erection  of  a  large  retail  store  and 
office  building  structure  on  the  site 
of  the  theatres. 

Recently  they  purchased  the 
Columbia  site  under  the  terms  of 
an  option  obtained  some  twenty 
years  ago,  when  they  signed  a 
ninety-nine  year  lease  on  the  prop- 
erty,   and    are    reputed    to  have 


cleaned  up  a  book  profit  of  more 
than  $800,000  by  swinging  the  deal. 
They  also  bought  the  Strand  site 
at  a  very  good  price  a  few  months 
ago. 

During  the  past  two  weeks  they 
have  borrowed  $300,000  on  the 
Columbia  property  and  $125,000  on 
the  Strand  and  site.  The  two  hold- 
ings give  them  a  frontage  of  105 
feet  on  Sixth  street  by  80  on  St. 
Charles. 


The  advantage  of  the  film  to  in- 
dustry has  been  proven  by  the 
Walsh  Motor  Company,  Delmar 
boulevard  at  Euclid  avenue,  which 
depends  upon  the  silver  screen  to 
swing  many  sales  for  Lincoln  and 
Ford  automobiles.  Three  nights  a 
week  shows  are  held  in  which  mo- 
tion pictures  showing  the  construc- 
tion of  the  machines  are  screened. 
Prospective  buyers  are  guests  at 
these  shows. 


The  Illmo  Amusement  Company 
on  New  Year's  Day  re-opened  the 
Yale  theatre,  Macon,  Mo.,  and  the 
Yale  theatre,  Anna,  111.,  which  were 
purchased  a  few  weeks  ago.  The 
Macon  house  was  formerly  known 
as  the  Princess  while  the  Anna 
theatre  was  the  Main  theatre.  The 
names  were  changed  to  conform  to 
that  of  the  Illmo  Amusement  Com- 
pany's house  at  Shelbyville,  111.  All 
bouses  purchased  in  the  future  will 
;ilso  be  known  as  the  Yale  theatre. 
F.  S.  Russell  has  been  installed  as 
manager  of  the  Anna  theatre,"  Wal- 
lace Akin  is  in  charge  at  Macon 
rind  Lou  Wagner  at  Shelbyville. 
The  company's  headquarters  are  at 
3330  Olive  street,  St.  Louis,  where 
lilms  ■for  all  the  houses  are  con- 
tracted for. 


Spyros  Skouras  of  the  new 
Grand  Central  and  other  local 
theatres  was  host  at  a  happy  New 
Year's  party  given  at  the  Hotel 
Jefferson  on  New  Year's  Eve. 
Those  present  included  Mr.  and 
Mrs.  Dave  Silverman,  Mr.  and  Mrs. 
Gene  Rodemich,  Mr.  and  Mrs. 
Harry  Weiss,  Mr.  and  Mrs.  Charles 
Skouras,  Mr.  and  Mrs.  Hill,  Mr. 
and  Mrs.  Norman  Rankow  and  Mr. 
and  Mr.  Spyros  Skouras. 


George  Newsome  of  the  Plaza 
theatre,  Mount  Vernon,  111.,  was 
seen  along  Motion  Picture  Row. 


Elmer  Brient,  manager  of  the 
Illinois  and  Grand  theatres,  Cen- 
tralia,  111.,  was  another  post-holiday 
visitor. 


Jimmy  Clayton  of  the  Strand. 
West  Frankfort,  and  Tom  Reed  of 
Duquoin,  111.,  were  other  regulars 
who  got  into  town  during  the  past 
week.  They  report  that  business 
in  that  vicinity  has  shown  decided 
improvement  in  recent  weeks. 


Joe  Mogler,  president  of  the 
Motion  Picture  Exhibitors'  League 
of  St.  Louis  and  Eastern  Missouri, 
plans  to  spend  a  week  in  New  York. 
Spyros  Skouras  will  also  be  in  New 
York  the  week  of  January  15. 

Indianapolis  Gossip 

Back  to  the  musical  feature  to 
pull  in  the  crowds.  Two  down- 
town houses  have  done  it  success- 
fully in  the  past  month.  The 
Apollo  has  a  vocal  trio  and  its  own 
"  Apollo  Entertainers,"  being  a 
jazz  band  and  vocal  troupe  in  one, 
while  the  Ohio  put  in  a  "  synco- 
pating orchestra "   and  a  soloist. 


With  St.  Louis'  Branch  Offices 


January  20,  1923 


333 


The  Colonial  has  been  using  two 
cabaret  orchestras  tor  years  with- 
out any  decrease  in  popularity. 

The  Apollo  has  been  using  its 
entertainers  chietiy  while  the 
weekly  and  comcd.v  are  being  run. 
They  work  in  spotlight,  varying 
stunts  such  as  singing  in  the  aisles, 
banjo  solos,  etc.  When  the  feature 
is  long  they  play  tor  a  reel  or  two 
of  it  to  relieve  the  regular  orches- 
tra. The  trio  is  worked  as  a  stage 
specialty  between  reels. 


The  Circle  smashed  hard  in 
preparation  for  "  Robin  Hood's " 
run  this  week. 


The  Pleasure  Park  Company,  of 
Evansville,  Ind.,  was  incorporated 
with  $135,000  capital  and  I.  A. 
Kelly,  Leslie  M.  Humphrev,  I.  P. 
Blanton,  P.  H.  Schmidt  and  H.  F. 
Kersting  as  directors. 


Central  Penn.  Brevities 

C.  Floyd  Hopkins,  general  man- 
ager of  the  six  Wilmer  &  Vincent 
theatres  in  Harrisburg  and  who 
was  appointed  on  December  15,  to 
the  same  position  for  the  four  Wil- 
mer &  Vincent  theatres  in  Reading 
— making  ten  theatres  under  his 
direction — is  critically  ill  at  his 
home,  1925  Market  street,  Harris- 
burg, and  at  this  writing,  January 
6,  there  are  grave  fears  that  he  may 
not  recover.  He  suffered  an  attack 
of  grip,  following  a  nervous  break- 
down which  has  been  attributed  to 
overwork,  in  connection  with  taking 
over  his  additional  duties  in  Read- 
ing. Toxic  poisoning  developed 
during  his  illness,  complicating  the 
situation,  and  he  has  been  delirious 
much  of  the  time. 


San  Francisco  Close-Ups 

I.  E.  Phelps,  manager  of  the 
"  Trivoli "  was  asked  by  patrons  of 
that  house  to  keep  the  Christmas 
and  New  Year  Greetings  in  the 
hall  of  that  motion  picture  theatre, 
way  after  the  holiday  season  be- 
cause the  display  was  so  attractive. 
The  words  "Merry  Christmas" 
and  "  Happy  New  Year "  were 
spelled  in  colored  globes  and  deco- 
rated with  imitation  flowers.  How- 
ever, the  words  were  spelled  more 
attractively  than  most  advertisers 
spell  them  and  for  that  reason 
many  patrons  asked  Mr.  Phelps  to 
keep  the  greetings  for  another  week 
and  he  did. 


New  amusement  for  the  passen- 
gers on  board  the  Admiral  Oriental 
Trans-Pacific  liners  has  been  added 
in  the  form  of  moving  pictures. 
The  first  ship  to  be  so  equipped 
is  the  "  President  McKinley  "  when 
she  sailed  from  Puget  Sound.  The 
most  modern  equipment  has  been  ^ 
added  and  the  pictures  shown  are 
of  the  highest  quality,  which  will 
add  to  the  pleasures,  said  the  Cap- 
tain, on  the  eleven  days'  journey 
across  the  Pacific  Ocean. 


Manager  Leon  Levy  of  the  "  Cal-j 
ifornia"  has  built  another  elaborate 
stage  presentation  for  the  later 
series  of  Ben  Black's  musical  pres- 
entation which  are  being  very  en 
thusiastically  received.  Among 
those  that  received  applause,  for 
which  reason  the  "  Band "  was 
forced  to  give  double  encores  were 
selections  from  "  Babes  in  Toy- 
land  "  and  "  March  of  the  Toys." 


filled  to  the  people  of  the  West- 
Wood  Park  district.  Its  opening  was 
an  auspicious  event.  This  theatre, 
which  cost  $200,000,  is  considered 
one  of  the  most  exclusive  residen- 
tial houses  in  the  United  States. 
It  has  all  the  latest  improvements 
and  will  show  only  the  best  pic- 
tures. S.  H.  Levin  of  San  Fran- 
cisco and  D.  B.  Levin  of  New 
York  are  the  owners. 


Pennsylvania  Legislature  which 
holds  its  first  formal  business  meet- 
ing on  January  16,  having  organ- 
ized on  Jan.  2. 


Appointment  of  a  new  publicity- 
representative  for  the  six  Wilmer 
&  Vincent  theatres  in  Harrisburg 
has  just  been  announced.  He  is 
H.  C.  McCourt,  formerly  of  New 
York.  Prior  to  his  coming  to 
Harrisburg  he  was  assigned  to  duty 
for  two  months  at  the  Wilmer  & 
Vincent  theatres  in  Reading. 


A  cash  bonus  was  given  as  a  holi- 
day present  to  all  the  employes  of 
the  L.  J.  Chamberlain  Amusement 
Company,  which  operates  a  chain  of 
motion  picture  theatres  in  Sham- 
okin,  Mt.  Carmel,  Tamaqua  and 
Bloomsburg. 


R.  G.  Kirk,  of  Steelton,  Pa.,  who 
has  written  a  number  of  stories  ap- 
pearing in  the  Saturday  Evening 
Post,  based  on  characters  found 
among  the  workers  in  the  Bethle- 
hem Steel  Company's  plant  in  Steel- 
ton,  has  just  completed  a  film  story, 
"  White  Heat,"  which,  it  is  an- 
nounced, was  designed  especially 
for  screen  presentation  by  Thomas 
Meighan. 

Advices  received  in  Steelton  are 
to  the  effect  that  it  will  be  released 
in  Los  Angeles  on  June  4.  Mr. 
Kirk  and  his  family  have  been  re- 
siding in  Santa  Monica,  Cal.,  for 
the  last  six  months,  where  he  has 
been  pursuing  his  literary  efforts. 
Among  his  stories  in  The  Saturday 
Evening  Post  were  "  Scrapper 
O'Doon "  and  "  Mallov  Campe- 
ador." 


Increasing  their  string  of  the- 
atres in  Reading  to  seven,  Carr  & 
Schad  announce  they  have  just  pur- 
chased the  interest  of  the  Reading 
Amusement  Company  in  the  Lyric 
Theatre,  on  Penn  street,  that  city, 
and  have  taken  a  long  term  lease 
on  the  building  from  the  owners, 
i.the  Fricker  estate. 
!  The  Lyric  is  a  large  motion  pic- 
ture theatre,  equipped  also  for 
vaudeville.  The  house  is  to  be  en- 
tirely renovated  and  a  modern  ven- 
tilating system  will  be  installed. 
New  projection  machines  will  be 
acquired.  There  will  be  a  new  pipe 
organ  and  a  new  electric  sign  with 
changeable  letters  will  be  placed 
on  the  front  of  the  building.  The 
transfer  of  the  property  became 
effective  on  New  Year's  Day. 

The  first  Carr  &  Schad  theatre 
jopened  in  Reading  was  the  Victor, 
jon  October  15,  1907.  The  company 
Imet  with  immediate  success  and 
(has  added  rapidly  to  its  chain  of 
iReading  theatres  until  it  now  con- 
trols seven. 


Colfax,  Iowa  City  and  this  city 
have  been  chosen  for  the  filming  ofr 
Frank  Norris'  novel  "  McTeague." 
This  announcement  has  just  beenitt 

made  in  San  Francisco  by  Eric  Von*  At  a  meeting  held  December  27, 
Stroheim,  one  of  the  leading  screen.win  Philadelphia,  of  the  board  of 
stars,  and  Ray  Moore,  location  I  managers  of  the  M.  P.  T.  O.  of 
manager,  and  Ernie  Traxler,  pro- 1  Eastern  Pennsylvania,  Southern 
ducing  manager.  H.Jersey  and  Delaware,  a  number  of 

  13  theatres  were  dronped  from  mem- 

The  new  "Balboa"  motion  pic-  bership  for  non-payment  of  dues, 
hire  house,  is  today  a  promise  ful-   'It  is  stated  that  they  had  received 


notice  of  this  contemplated  action, 
but  had  failed  to  heed  it.  It  was 
decided  to  postpone  the  proposed 
meeting  of  the  organization,  that 
had  been  scheduled  for  Shamokin 
on  January  14,  until  after  the  meet- 
ing soon  to  be  held  in  Harrisburg 
at  which  plans  will  be  discussed 
for  combating  legislation  hostile  to 
the  motion  picture  industry  that 
may  come  up  in  the  session  of  the 


Eastern  New  YorklNews 

H.  E.  Wilkinson  has  just  been 
named  as  the  new  manager  for  the 
Lincoln,  in  Troy,  N.  Y.  He  suc- 
ceeds Edward  H.  Crawford,  re- 
signed. Mr.  Wilkinson  has  been 
serving  as  manager  of  Select's  ex- 
change in  Albany,  recently  closed. 


William  Smalley,  of  Coopers- 
town,  has  added  to  his  string  with 
two  houses  in  Fort  Plain,  secured 
from  Saxton  and  Rickard.  Mr. 
Smalley  controls  houses  in  Oneonta, 
Fort  Plain,  Sidney,  Worcester, 
Stamford,  Cooperstown  and  Hart- 
wick. 


All  houses  in  the  Capital  District 
enjoyed  a  wonderful  business  on 
New  Year's  Day. 


T.  E.  Loomis,  owner  of  the  Cozy, 
in  Schenectady,  as  well  as  the 
Broadway,  has  just  been  named 
postmaster  of  one  of  the  substa- 
tions. 


The  biggest  publicity  of  the  win- 
ter, in  Albany,  will  be  done  in  con- 
nection with  One  Week  of  Love," 
scheduled  for  a  week  at  the  Leland. 
Oscar  Perrin  is  planning  to  use 
thousands  of  cards  and  throw- 
aways. 


Low  water  conditions  in  North- 
ern New  York  are  responsible  for 
poor  business  in  many  of  the  mill 
towns.  The  coal  situation  is  also 
bad.  The  house  in  Corinth  may  be 
forced  to  close. 


for  the  reason  that  he  is  richer  by 
$200  due  to  the  Albany  exchange, 
beating  out  both  .New  York  and 
Burtalo  in  a  contest  on  collections 
and  charges. 


The  Palace,  in  Troy,  recently 
taken  over  by  W.  W.  Berinstein,  is 
being  beautified  in  many  ways 
through  mirrors,  lobby  frames  and 
a  change  in  the  lighting  system. 


Fred  Taylor,  owner  of  the  Acade- 
my of  Music,  in  Newburgh,  has 
just  sold  the  house  to  Vinegrad  and 
Coleman,  of  New  York,  who  run  a 
number  of  houses  in  and  around  the 
metropolis. 


Goldwyn  opened  up  offices  in  Al- 
bany Monday,  occupying  quarters 
recently  vacated  by  Select. 


George  Hallet,  manager  of  the 
Independent  Movie  Supply  House 
in  Albany,  has  been  put  on  an  ex- 
pert motion  picture  repair  man  for 
the  convenience  of  exhibitors  in  this 
section. 


Heavy  exploitation  will  charac- 
terize a  four  days'  run  this  month 
of  "  The  Kentucky  Derby "  at  the 
Barcli,  in  Schenectady. 

Governor  Smith's  inaugural  pic- 
tures, shown  in  Albany  two  or  three 
days  after  the  affair,  attracted  much 
attention. 


Canadian  Bulletins 

The  revenue  secured  by  the 
city  of  Alberta  Trom  moving 
picture  theatres  during  the  past 
year  took  a  tremendous  drop,  ac- 
cording to  the  official  figures  an- 
nounced for  19^3  by  George 
Thompson,  license  inspector.  In 
1922  the  fees  collected  from  local 
houses  .totaled  only  $175,  according 
to  the  published  statistics.  The 
theatre  revenue  secured  by  the  city 
during  1921  was  $3,137.  1  he  big 
difference  was  due  to  the  wiping 
out  of  a  considerable  portion  of 
license  assessments  for  last  year. 
In  1921  there  were  eleven  theatres 
111  Calgary.  Last  year  there  were 
nine,  two  of  the  smaller  houses 
having  closed. 


Alberta  has  joined  with  the  other 
provinces  of  Canada  which  have 
refused  to  reconsider  their  decision 
with  regard  to  moving  picture  re- 
leases in  which  "Fatty"  Arbuckle  is 
starred.  On  January  3  the  Alberta 
Board  of  Moving  Picture  Censors 
announced  at  Edmonton  that 
"  Fatty  "  Arbucklet  features  would 
continue  under  the  ban  in  Alberta 
because  the  board  did  not  consider 
that  the  lifting  of  the  ban  by  Will  H. 
Hays  was  justified.  Consequently, 
it  was  announced,  the  board  would 
use  its  authority  to  prevent  the  ex- 
hibition of  the  films  in  Alberta. 

This  action  has  also  been  taken 
by  the  Ontario  Board  of  Moving 
Picture  Censors  and  also  by  the 
Manitoba  Moving  Picture  Exhib- 
itors' Association  for  Manitoba."  It 
is  believed  that  the  other  provinces 
will  follow  the  example  set  by 
Ontario. 


"  The  Game  of  Life,"  presented 
at  Toronto,  Ontario,  by  Jule  and 
J.  J.  Allen  as  "the  first  English 
super-picture,"  made  such  a  hit 
during  its  presentation  at  Massey 
Music  Hall,  the  large  local  audi- 
torium, during  the  Christmas  holi- 
days that  it  has  been  transferred 
for  an  indefinite  run  to  the  Princess 
theatre,  Toronto,  Shubert  unit 
vaudeville  being  retired  from  the 
theatre  to  permit  the  presentation 
of  the  picture.  The  Princess  thea- 
tre engagement  opened  January  8 
with  two  performances  daily.  In- 
cidentally, this  is  the  first  time  that 
a  moving  picture  has  been  pre- 
sented in  the  local  Shubert  house. 


The  Famous  Players  Canadian 
Corporation,  Toronto,  has  added 
still  another  large  moving  picture 
theatre  to  its  great  chain  of  thea- 
tres in  Carada  by  the  taking  over 


A.  J.  Herman,  manager  of  the 
First  National  Exchange  in  Al- 
bany, wears  a  broad  grin  these  days 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


Motion  Picture  News 


oi  the  Province  theatre,  Winnipeg, 
Manitoba,  one  oi  the  best  known 
theatres  in  the  Manitoba  capital. 
Some  time  ago  the  Province  was 
controlled  by  Allen  Theatres,  Lim- 
ited, but  it  was  relinquished  by  the 
Aliens  after  which  it  was  inde- 
pendently operated  for  a  year  or  so 
with  varied  success.  The  policy 
of  the  theatre  under  the  Famous 
Players  auspices  will  be  the  pres- 
entation of  leading  attractions  at 
"  family  prices.'*  The  Province  was 
re-opened  New  Year's  day  with 
"  The  Pride  of  Palomar "  as  the 
attraction.  This  was  followed  by 
"  Burning  Sands."  Top  prices  at 
the  Province  for  evening  perform- 
ances is  now  30  cents,  including  the 
tax. 


Practically  all  managers  of  lead- 
ing theatres  in  Winnipeg.  Manitoba, 
received  special  remembrances 
from  their  theatre  staffs  during  the 
Christmas  holidays  and  it  is 
singular  that  in  many  instances  the 
managers  received  gold  watches 
and  chains  from  staff  associates. 
Those  who  received  timepieces  in- 
cluded Miller  Stewart,  manager  ot 
the  Allen  theatre:  G.  H.  Larsen, 
manager  of  the  College  theatre;  P. 
D.  Egan,  manager  of  the  Lyceum 
theatre,  and  L.  C.  Straw,  manager 
of  the  Starland  theatre.  Messrs. 
Stewart.  Larsen  and  Egan  were 
also  presented  with  gold  pen-knives. 
Manager  H.  M.  Thomas  of  the 
sented  with  a  beautiful  silk  loung- 
ing robe  from  the  employes  of  the 
Capitol,  although  he  had  only  been 
in  charge  of  the  theatre  for  a  short 

time- 


Southwestern  Notes 

Joseph  C  Singer  has  leased  the 
Queen  theatre  at  Dallas,  Texas, 
now  operated  by  Southern  Enter- 
prises and  will  take  charge  in  the 
near  future. 


J.  Goodfriend  opened  his  new 
theatre  at  Moran,  Texas,  on  De- 
cember 26. 


Dr.  K  H.  Aynesworth  has  pur- 
chased the  Victory  theatre  at  Wa- 
co, Texas,  from  Southern  Enter- 
prises, Inc 


A  fire  originating  in  the  booth  of 
the  Petrolia  theatre  at  Petrolia, 
Texas,  destroyed  films  and  ma- 
chine and  did  considerable  damage 
to  the  theatre. 


The  Rialto  theatre  at  Pecos, 
Texas,  will  install  a  radio  equip- 
ment soon. 


D.  W.  Ray  has  purchased  the 
Auditorium  theatre  at  Waco,  Tex. 


Mrs.  Marshall  and  Miss  WTilson 
opened  the  Palace  theatre  at 
Bryan.  Texas,  last  week  to  pleased 
capacity  business.  The  Palace  is 
an  up-to-date  theatre. 


The  Palace  is  the  name  given  by 
Louis  Santikos  to  the  new  house 
he  is  completing  in  San  Antonio, 
Texas,  which  will  be  opened  about 
February  1. 


The  Haskell  theatre  at  Haskell, 
Texas,  which  was  recently  leased 
by  Ed  Robertson,  has  been  pur- 
chased by  him. 


Mr.  Keeling,  of  the  Queen  the- 
atre, at  Santa  Anna,  Texas,  is  the 
proud  father  of  a  new  daughter, 
who  arrived  last  week. 


The  Rex  theatre  at  Weinert. 
Texas,  has  opened  for  business, 
after  having  been  closed  down  for 
some  time. 


Major  Defrank  Howell,  of  Cle- 
burne, Texas,  will  not  permit  the 
showing  of  Fatty  Arbuckle  pictures 
in  Cleburne,  Texas. 


The  leaders  in  the  Texas  Fed- 
eration of  Women's  Clubs  have 
voiced  a  protest  against  the  show- 
ing of  Fatty  Arbuckle  pictures  in 
Texas,  and  in  resolutions  passed 
at  Waco.  December  30,  stated  in  no 
uncertain  terms  that  the  showing 
of  Arbuckle  pictures  would  be  an 
outrage  against  morals  and  com- 
mon decency. 


The  Rialto  theatre,  at  Pecos,  will 
install  a  radio  receiving  outfit  and 
plant,  with  a  loud  speaking  device, 
at  an  early  date. 

New  England  Notes 

Edward  F.  Hogan,  57,  and  well 
known  around  the  Providence  thea- 
tres, died  suddenly  the  other  day 
in  the  Central  police  station  in  that 
city  where  he  had  gone  to  settle 
an  argument  over  refunding  admis- 
sions to  three  brothers  ejected  from 
Fay's  theatre,  where  he  has  been 
special  policeman  and  ticket  taker 
for  six  years.    He  had  taken  but  a 


few  steps  into  the  office  of  Lieut. 
Harry-  F.  Brown  when  he  pitched 
forward  in  the  officer's  arms,  and 
died  almost  immediately.  He  was 
formerly  with  Keith's  theatre,  and 
was  an  Elk,  Woodman,  and  a  mem- 
ber of  the  Theatrical  Mechanics' 
Association  of  Providence.  He 
leaves  a  widow,  Teresa. 


The  Codman  Square  theatre, 
Dorchester,  Mass.,  became  another 
of  the  large  and  fast  growing  links 
in  the  chain  owned  and  operated 
by  The  Olympic  Theatres,  Inc.  The 
house  will  be  under  the  personal  su- 
pervision of  the  president,  Nathan 
H.  Gordon,  and  will  run  double  fea- 
ture bills.  The  organist  is  Francis 
J.  Cronin.  well  known  in  New  Eng- 
land. A  vaudeville  bill  will  be 
added  to  the  Sunday  programs. 
The  change  took  place  on  the  first 
of  the  year. 


Under  the  auspices  of  the  Boston 
city  government's  conservation  bu- 
reau, a  motion  picture  has  been 
completed  of  the  work  of  the  city 
in  meeting  the  needs  of  the  people 
during  the  coal  shortage.  Among 
other  things  it  shows  the  lines  of 
applicants  at  City  Hall.  Mayor  Cur- 
ley  chopping  wood  at  the  city  yards, 
and  the  distribution  of  both  kinds  of 
fuel.  It  is  being  shown  at  rallies 
throughout  the  city  in  school  and 
municipal  auditoriums. 


New  uses  are  discovered  every 
year  for  the  motion  picture.  The 
first  discovery  for  1923  was  a  watch 
night  service  held  New  Year's  Eve 
at  the  Clark  Memorial  Methodist 
Church,  Woodfords,  Maine.  At  the 
Chestnut  Street  Methodist  Church 
in  Portland,  Maine,  the  pastor  deliv- 
ered his  sermon  at  the  watch  service 
garbed  as  Father  Time,  and  there 
was  also  a  short  film. 


The  storm  aroused  over  the  res- 
toration oi  Roscoe  Arbuckle  to  the 
films  continues  unabated  in  New 
England,  and  the  newspapers  are 
deluged  daily  with  letters  both  for 
and  against  his  return.  Opinion  at 
present  seems  about  divided,  with 
the  balance  swinging  against 
"  Fatty  "  at  the  present  time.  One 
man  argues  that  Arbuckle  has  no 
further  right  in  the  pictures  than 
an  actor  whose  face  had  become  re- 
pulsively disfigured. 

The  first  of  a  series  of  special  en- 
tertainments for  children  will  start 


Saturday  at  Gordon's  new  Capitol 
dieatre,  Boston.  They  will  be  given 
in  the  mornings,  and  a  committee 


Motion  pictures  will  play  an  im- 
portant part  in  the  fifth  annual  re- 
union meeting  of  the  Massachusetts 
agricultural  organizations,  which 
opens  for  four  days  of  meetings  at 
Horticultural  Hall,  Boston,  on  Jan- 
uary 16.  Most  of  the  films  to  be 
shown  represent  the  activities  of  the 
eighteen  different  bodies  in  the  as- 
sociation, or  depict  the  tremendous 
and  undeveloped  resources  in  other 
parts  of  the  country  and  problems 
met  there.  Among  the  titles  are : 
"  Bees,  How  They  Live  and 
Work,"  "  Wichita  National  Forest," 
"  United  States,  World's  Champion 
Farmer,''  "  Dates,  America's  New 
Fruit  Crop,'"  "  Milk  Made  Prod- 
ucts," "  Stable  Flies,"  "  Where  the 
United  States  Raises  Poultry," 
"  Logging  Eastern  White  Pine," 
and  "  She's  W  ild." 

Baltimore  Brevities 

Frank  H.  Durkee,  president  of 
the  Exhibitors'  League  of  Mary- 
land, has  been  named  among  the 
controllers  of  the  Forest  theatre, 
a  suburban  house,  in  addition  to 
being  managing  director  of  the 
companies  operating  the  Palace, 
Belnord.  Schanze,  Patterson,  • 
Broadway  Garden  and  Community 
theatres. 

The  Forest  theatre  hereafter  will 
have  continuous  performances  from 
2:15  to  11  p.  m.  instead  of  sep- 
arate matinee  and  evening  shows,  as 
is  the  custom  in  many  of  the 
suburban  houses  of  the  city. 


"  Plunder,"  the  new  Pathe  serial 
starring  Pearl  White,  was  given  a 
trade  showing  at  the  New  theatre 
last  Sunday,  exhibitors  from  all 
over  the  city  being  invited  to  at- 
tend. 


Sixty  exhibitors  of  Baltimore 
and  Washington  exhibitors,  man- 
agers and  salesmen,  joined  last 
week  in  honoring  Louis  A.  Bache. 
Washington  manager  of  First 
National  Pictures,  Inc.,  who  has 
been  apointed  Canadian  manager 
for  the  corporation.  J.  Howard 
Beaver,  J.  Louis  Rome,  Harry  E. 
Reddish,  Guy  L.  Wonders.  Frank 
H.  Durkee,  Walter  D.  Pacy  and 
Louis  A.  De  Hoff  formed  the  com- 
mittee in  charge  of  the  dinner  at 
which  Mr.  Bache  was  guest  of 
honor. 


LUDWIG  G.B.ERB, 


PRESIDENT 


LABORATORIES  AND  STUDIO 


TRADE  MASK  REG  U  S.  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  146  Vf  St.,      New  York  City 


January  20,  1923 


335 


Pre-release  Reviews  of  Features 


-  The  Christian  ?' 
Goldwyn— 9000  Feet 
' Revietced  by  Charles  Larhin 

ALL  the  superlatives  in  the  dictionary 
could  be  called  into  action  in  praising 
this  production.  Therefore  consider  them  all 
used  and  much  space  saved  right  at  the  start. 
Not  only  Goldwyn,  but  the  entire  motion  pic- 
ture industry,  should  be  proud  of  this  con- 
tribution to  the  screen,  especially  at  this  time 
when  so-called  guardians  of  the  plain  people 
are  treading  the  highways  of  a  nation  shout- 
ing loudly  of  the  "menace  of  the  movies." 
"  The  Christian  "  with  one  whack  puts  these 
folks  to  rout 

Sir  Hall  Caine's  work  has  always  been  con- 
sidered a  literary  gem.  The  producers  have 
transplanted  it  to  the  screen  with  a  deep  rev- 
erence for  the  text.  There  has  been  no  inso- 
lent butchering  of  a  classic  The  result  is  an 
opus  that  will  appeal  to  90  per  cent  of  those 
who  believe  in  the  motion  picture  not  only  a* 
an  entertaining  but  as  an  educative  part  of 
our  daily  life. 

From  a  production  viewpoint  "  The  Chris- 
tian "  leaves  nothing  to  be  desired.  .  It  has 
been  "  shot "  in  the  exact  locale  of  the  au- 
thor's story.  Pastoral  England  and  historic 
London  are  used  as  a  background  for  a  march 
of  stirring  events,  a  panorama  of  scenes  that 
seem  to  leap  from  the  screen  in  their  realism. 
Photographically  the  picture  is  an  artistic  tri- 
umph, some  of  the  night  views  being  among 
the  finest  ever  shown. 

Richard  Dix  as  John  Storm  does  the  best 
work  of  his  career.  Mae  Busch  as  Glory 
Quayle  again  steps  into  prominence.  Her  fine 
work  will  cause  much  favorable  comment. 
And  all  the  others  are  splendid.  Maurice 
Tourneur  has  contributed  one  of  the  finest 
bits  of  direction  in  the  history  of  the  silent 
art.  The  production  is  filled  with  "big 
scenes."  We  couldn't  begin  to  enumerate 
here.  The  climax  is  a  tremendous  one.  We 
recommend  "  The  Christian "  to  the  world. 
A  treat  is  in  store  for  a  jaded  public. 

The  Cast 

John  Storm  Richard  Due 

Glory  Quayle  Mae  Bosch 

Brother  Paul  Gareth  Hughes 

Pony  Love  Phyllis  Haver 

Lord  Robert  Ure  Cyril  Chadwick 

Horatio  Drake  Mahlon  Hamilton 

Father  Lampleigh  Joseph  Dowling 

Lord  Storm  Claude  Gillingwater 

Parson  Quayle  John  Herdman 

Lira  Beryl  Mercer 

Rev.   Gc lightly  Robert  Bolder 

Matron  N  Milla  Davenport 

Mary  Alice  Hesse 

Lady  Robert  Ure  Aileen  Pringle 

Faro  King  Harry  Northrup 

Doctor  Eric  Mayne 

By  Sir  Hall  Caine.  Directed  by  Maurice  Tour- 
neur. Scenario  by  Paul  Bern.  Photographed 
by  Charles  Van  Enger. 

The  Story — The  world-famous  tale  of  John 
Storm  whose  passion  for  the  beautiful  Glory 
Quayle  proved  stronger  than  the  hold  cause  to 
which  he  had  pledged  his  life 

Classification — A  tensely  interesting  drama  of 
real  life,  masterfully  done.  Every'  strata  of  life 
seems  to  have  been  touched  in  the  action. 

Production  Highlights— The  work  of  Richard 
Dix  as  John  Storm,  Mae  Busch  as  Glory'  Quayle 
and  the  excellent  supporting  cast.  The  many 
beautiful  interiors  and  the  wonderful  exteriors 
— all  staged  in  London  or  other  parts  of  Eng- 
land The  tremendous  mob  scenes  in  Trafalgar 
Square.  The  exquisite  photography,  especially 
the  night  shots.  The  scenes  at  the  "real  British 
Derby  at  Epsom  Downs. 

Exploitation  Angles — Get  your  ministers  to  a 
private  screening  of  this  one  and  then  enlist  their 
active  co-operation  and  support.  The  book  is 
well  known.  Put  over  tieups  with  local  book- 
stores. If  you  can  get  a  tallyho  outfit,  use  it 
as  a  street  feature,  playing  up  the  derby  fea- 
ture of  the  picture. 

Drawing  Power— Unlimited.  It's  up  to  YOL" 


A  novel  scene  in  an  Educational  comedy  which  will  be 
called  "  Chicken  Dressing." 

"  Affinities  " 
Hodkinson — Six  Reel* 
rReiieued  by  Eugene  Carlton 

TO  say  that  a  story  is  the  product  of  Mary 
Roberts  Rinehart  might  magnify  its 
merit,  but  to  say  that  domestic  problems 
have  been  spiced  with  genuine  humor  from 
the  beginning  to  the  end  of  "Affinities "  is 
convincing.  The  same  old  plot  with  the  ne- 
glected wife  leaning  upon  the  shoulders  of 
the  man  who  "  understands  women "  has 
been  so  twisted  about  into  a  comedy  drama 
that  it  will  not  be  recognized.  The  humor- 
ous phase  of  the  theme,  however,  is  far  from 
being  hackneyed:  in  fact  it  is  a  brand  new 
idea  which  should  sell  to  any  audience. 

No  divorces  or  "  unwritten  law  "  murders 
mar  the  action  of  the  picture,  which  contains 
nothing  more  serious  than  a  game  of  golf,  a 
sport  which  offers  an  excuse  for  the  chain  of 
events  which  occur  with  pleasing  continuity. 
Being  a  1923  "  knight  of  the  club  house,"  the 
proverbial  "  other  man "  in  this  production 
decided  upon  a  novel  method  to  win  the 
woman  who  was  not  to  be  won  for  the  sec- 
ond time.  An  affinity  club,  from  which  the 
title  is  fittingly  derived,  is  formed  for  ne- 
glected husbands  and  wives  and  it  is  around 
this  impromptu  organization  that  the  entire 
synopsis  is  based. 

The  husband-golfer,  however,  proved  to  be 
not  quite  as  involved  in  his  game  as  was  sup- 
posed, and  the  real  punch  of  the  production 
comes  when  it  is  discovered  that  he  also  has 
been  staging  a  little  "  affinity  "  party  of  his 
own.  Of  course,  there  is  some  romance,  as 
well  as  a  bit  of  near  pathos,  but  the  principal 
vein  of  the  picture  is  good,  wholesome  hu- 
mor. 

The  direction  could  not  be  improved  upon, 
while  the  photography  and  lighting  effects 
are  good. 

The  Cast 

Fanny  Illington  Colleen  Moore 

Ferd  Jackson  Joe  Bonner 

Day  lUington  John  Bowers 

Ida  Jackson  Grace  Gordon 

Prof.  Savage  Pietro  Sosso 

By  Mary  Roberts  Rinehart.    Scenario  by  H. 
Landers  Jackson.    Photographed  and  directed 
bv    Ward    Lascelle.    Photographv    by  Abe 
Schultz. 

The  Story — Wife  of  golfer,  who  devotes  much 
time  to  his  game,  is  easy  victim  of  neighbor  who 
proposes  the  organization  of  an  affinity  club  for 
the  purpose  of  neglected  husbands  and  wives. 
The  members  of  the  new  club  meet,  but  the  wife 
discovers  that  the  intentions  of  the  neighbor 
were  not  just  what  she  had  anticipated.  The 
neighbor,  Ferd  Jackson,  who  knew  nothing  of 
the  whereabouts  of  Ida  Jackson  during  the 
party,  and  the  wife  are  much  surprised  to  find 
that  the  golfer-husband  has  been  having  an 
''affinity"  party  of  his  own  during  their  ab- 
sence. The  golfer  takes  his  wife  in  his  arms 
and  both  promise  not  to  have  any  more  affi- 
nities. 

Classification — Comedv  drama  of  modern  club 
life. 

Production  Highlights — The  surprising  climax 
when  it  is  discovered  the  husband  also  has  had 
a  "  finger  in  the  pie."    True-to-life  atmosphere. 

Exploitation  Angles — Why  not  play  up  a  com- 
parison of  the  ancient  cave  man  methods  of 
winning  a  woman  with  those  of  1923? 


"  The  ^  alley  of  Lost  Souls  " 
Iroquoi?-Independent — 1700  Feet 
Reiietied  by  Laurence  Reid; 
"~T*  HERE  is  a  stamp  of  reality  about  this 
*  picture  even  though  it  carries  the  ancient 
and  honorable  Northwest  Mounted  formula 
— and  this  realism  helps  to  eliminate  the  ob- 
viousness of  this  familiar  pattern.  Moreover 
the  Policeman  is  not  depicted  as  unduly  he- 
roic— but  simply  as  an  officer  on  a  mission  to 
get  his  man  without  being  involved  in  the 
orthodox  scheme  of  conflict,  the  call  of  love 
or  the  call  of  duty.    Happily  the  girl  is  not 
the  brother  or  sweetheart  of  the  disciple  of 
evil  who  must  be  captured. 

Consequently  there  is  a  different  flavor  to 
this  Mounted  story.  Another  point  in  its 
favor  is  the  congenital  weakness  of  the  vil- 
lain. He  isn't  bad  because  he  has  been  frus- 
trated in  love,  but  because  he  can't  help  it. 
He's  a  born  bad  man  whose  cunning  enables 
him  to  play  upon  the  superstitions  of  the 
natives.  They  believe  that  a  stump  blower 
(there's  a  new  character  for  you — a  dynamiter 
who  blows  up  the  stumps  of  trees  for  clear- 
ing purposes)  is  a  ghost.  Well.  Mr.  Ghost 
is  the  bad  half-breed  who  shoots  from  am- 
bush. When  he  assassinates  the  heroine's 
brother,  the  Mountie  comes  disguised  to  get 
his  man.  And  with  his  arrival  the  romantic 
element  is  introduced.  The  villain  dominates 
the  lumberjacks  by  selling  them  bad  hooch. 
And  his  villainy  inspires  him  to  conquer  the 
heroine  by  fair  means  or  foul.  A  half-breed 
girl  is  in  love  with  him  and  this  complicates 
matters  for  both  of  them. 

The  policeman  discovers  a  clue,  employs  the 
bad  man  for  a  guide  and  the  suspense  in- 
trudes at  this  point,  for  you  wonder  how 
each  one  will  fare  at  the  hands  of  the  other. 
The  villain  attempts  to  dynamite  the  Mountie 
in  a  shack  and  failing  there,  succeeds  in 
knocking  him  cold  with  the  butt  end  of  his 
gun.  This  is  unconvincing  because  the  offi- 
cer is  a  big  man  while  the  half-breed  just 
reaches  his  shoulders — and  a  good  big  man 
can  whip  a  good  little  man  any  day.  Still  it 
shows  that  a  hero  can  sometimes  take  the 
count.  The  climax  offers  the  villain  barri- 
caded in  his  shack  and  considerable  warfare 
with  guns.  He  is  finally  captured.  The  at- 
mosphere is  good  and  the  acting  first  rate 
except  that  contributed  by  Louis  Alberni  as 
the  villain. 

The  Cast 

Julie  Lebean  Muriel  Kingston 

Sergt.  MacKenzie.  Victor  Sutherland 

Wahneta  Anne  Hamilton 

Jacques  Luis  Alberni 

Anton  Lebeau  .  ..  Edward  Roseman 

Constable  Frazier  Stanley  Walpole 

By  J.  Seton  Drummond.  Scenario  by  George 
D.  Proctor.  Directed  by  Caryl  S.  Fleming. 
Photographed  by  Frank  Perugini.  Produced  by 
Iroquois  Productions.  Inc.  Released  by  Inde- 
pendent Picture's  Corp. 

The  Story — Half-breed  plays  upon  supersti- 
tions of  natives  in  lumber  camp  by  assuming  the 
role  of  a  ghost  and  killing  those  who  cross  his 
path.  A  Mountie  comes  to  solve  the  mystery 
and  after  several  trials  succeeds  in  getting  his 
man  and  winning  the  girl  of  his  heart. 

Classification — Melodrama  of  Quebec  province 
featuring  Northwest  Mounted  formula — "  get 
your  man  !  "    Intrigue  and  romance. 

Production  Highlights — The  good  construc- 
tion of  plot  and  able  direction.  The  atmosphere. 
The  capable  acting  by  Victor  Sutherland.  Ed- 
ward Roseman  and  Muriel  Kingston.  The 
shooting  climax. 

Exploitation  Angles — If  your  crowd  is  fed  up 
with  Northwest  Mounted  formula  don't  give 
away  the  plot.  Feature  it  as  interesting  melo- 
drama of  the  Canadian  woods.  Plot  suggests 
an  atmospheric  prologue. 


336 


Motion  Picture  News 


"  A  Bill  of  Divorcement  " 
Associated  Exhibitors — 5819  Feet 
(Reviewed  by  L.  C.  MoenJ . 
HP  HERE  is  a  pleasing  sincerity  about  this 
entire  production  that  immediately  lifts 
it  out  of  the  common  run.    There  is  a  re- 
freshing naturalness  about  it  and  the  char- 
acters behave  like  human  beings. 

The  story,  presented  with  little  change 
from  the  stage  play  by  Clemence  Dane  which 
brought  Allan  Pollock  into  prominence,  is 
unusual  and  interesting.  The  theme  of  the 
taint  of  insanity  which  runs  in  families  is  not 
new  in  literature,  but  it  is  rather  new  to  the 
screen.  There  is  an  eternal  triangle,  to  be 
sure,  but  the  ending  is  more  logical  and  satis- 
fying than  is  usually  the  case.  Few  writers 
could  have  resisted  the  temptation  to  have 
the  wife  re-united  with  her  husband,  with  the 
"  other  man  "  going  away  to  suffer  in  silence. 
Here,  however,  the  wife,  as  is  reasonable  and 
just,  goes  away  to  seek  happiness,  and  the 
daughter,  whose  happiness  has  already  been 
shattered  by  the  knowledge  that  the  taint  of 
insanity  lies  upon  her,  remains  to  comfort  her 
father. 

Aside  from  the  story,  the  outstanding 
pleasing  feature  is  the  work  of  Constance 
Binney  and  Fay  Compton,  as  the  daughter 
and  wife,  respectively,  of  the  insane  man. 
They  are  called  upon  for  many  heavy  emo- 
tional scenes,  but  their  work  is  always  re- 
strained and  a  joy  to  watch.  Miss  Binney  has 
been  very  well  photographed  and  is  a  thor- 
oughly charming  figure  as  the  light-hearted 
girl  who  rises  to  the  supreme  heights  of  sac- 
rifice. Miss  Compton  is  an  extraordinarily 
intelligent  player  and  in  her  hands  the  role 
of  the  perplexed  wife  becomes  a  very  human 
character. 

Malcolm  Keen,  the  principal  male  member 
of  the  cast  has  a  difficult  role  as  the  insane 
husband.  A  characterization  of  this  sort,  if 
ever  so  slightly  overplayed,  becomes  gro- 
tesque. Mr.  Keen,  however,  has  made  the 
most  of  a  part  easily  made  unsympathetic. 

In  the  hands  of  these  three  lies  the  major 
portion  of  the  story,  which  makes  it  unusually 
easy  to  follow.  Denison  Clift  has  handled 
his  end  of  the  work  in  good  shape  and  there 
are  many  little  touches  throughout  which 
help  to  vitalize  the  picture.  We  believe  you 
need  not  hesitate  to  recommend  this  strongly 
to  your  patrons. 

The  Cast 

Sydney  Fairfield  Constance  Binney 

Margaret  Fairfield  -Fay  Compton 

Hilary  Fairfield  Malcolm  Keen 

Gray  Meredith  Henry  Victor 

Dr.   Alliot  Henry  Vibart 

Rev.  Pumphrey  Fewlass  Llewellyn 

Kit  Pumphrey  Martin  Walker 

Aunt  Hester  Dora  Gregory 

From  the  play  by  Clemence  Dane.   Adapted  and 
directed  by  Denison  Clift.    Produced  by  Ideal 
Films. 

The  Story — Margaret  Fairfield  learns  after 
her  marriage  that  insanity  runs  in  her  husband's 
family.  Soon  after,  he  is  placed  in  an  asylum 
and  pronounced  incurable.  Seventeen  years 
pass  and  their  daughter  grows  up.  Margaret 
falls  in  love  with  Gray  Meredith  and  finally  di- 
vorces her  husband.  The  daughter,  Sydney, 
is  herself  in  love.  The  husband  returns,  his 
sanity  restored.  Margaret  is  torn  between  her 
sense  of  duty  toward  him  and  her  love  for  Mere- 
dith. Sydney  renounces  her  own  love,  sends 
her  mother  away  to  find  happiness,  and  remains 
with  her  father  to  care  for  him. 

Classification — Society  drama  with  strong  hu- 
man interest. 

Production  Highlights — The  husband's  attack 
of  insanity.  The  self-sacrifice  of  Sydney.  The 
excellent  work  of  the  Misses  Binney  and  Comp- 
ton.   The  splendid  production. 

Exploitation  Angles — Play  up  the  play  on  which 
this  is  based.  The  star.  The  powerful  prob- 
lem situation  in  which  the  wife  is  placed,  which 
offers  opportunity  for  essay  contests  and  the 
like.    The  divorce  angle,  which  is  timely. 

Drawing  Poiver — As  a  production,  it  is  suit- 
able for  the  better  class  of  theatre. 


Spectacular  scene  from  "  Thundering  Dawn,"  the  Uni- 
versal picture,  adapted  from  the  stage  play  "  The  Attic 
of  Felix  Bavu." 

"  Gimme  " 
Goldwyn — Six  Reels 
(Reviewed  by  Charles  Larkin) 

RUPERT  HUGHES  has  taken  another 
vital  domestic  problem  and  woven  it  into 
a  highly  entertaining  bit  of  screen  fabric. 
The  whole  idea  is  that  it's  up  to  the  old  man 
to  come  through  with  half  of  his  worldly 
goods  on  all  occasions  and  not  force  his  mate 
to  humiliate  herself  by  continually  howling 
forth — GIMME!  In  developing  this  theme 
into  a  screen  story,  Mr.  Hughes  has  taken 
advantage  of  the  many  dramatic  as  well-  as 
humorous  situations  offered  and  has  given  us 
a  picture  that  should  be  well  received. 

The  story  will  make  a  big  hit  with  the 
women  folks.  Why?  Because  it  hits  the  men 
folks.  What  could  please  mother  more  than 
to  get  him  into  a  theatre  and  there  have  the 
fact  driven  home  that  it's  all  wrong  to  salt 
the  weekly  stipend  in  his  own  jeans,  instead 
of  splitting  50-50. 

"  Gimmie,"  has  been  elaborately  staged.  If 
you  can't  put  this  one  over  by  getting  the 
women  behind  it,  better  start  bootlegging. 

A  big  feature  is  the  cast.  It  is  headed  by 
Helene  Chadwick,  who  dominates  the  pro- 
duction with  her  magnetic  personality.  Never 
has  she  appeared  to  better  advantage.  Kate 
Lester  is  an  ideal  selection  for  the  wealthy 
matron.  We  were  surprised  to  find  Henry 
B.  Walthall  cast  in  a  minor  role,  a  man  who 
does  the  house  work  while  his  wife  works. 
But  it  is  later  explained  that  he  was  gassed 
in  France  and  has  to  stay  home.  It  was  a 
novel  bit,  at  least. 

The  Cast 

Fanny  Daniels  Helene  Chadwick 

Clinton  Ferris  Gaston  Glass 

Mrs.   Ferris  Kate  Lester 

Clothilde   Kingsley  Eleanor  Boardman 

Claude  Lambert  David  Imboden 

Mrs.  Wainwright  Georgia  Woodthorpe 

John  McGimsey  Henry  B.  Walthall 

Lizzie  Jean  Hope 

By  Rupert  Hughes.  Directed  by  Rupert  Hughes. 
Scenario  by  Rupert  Hughes.  Photographed  by 
John  Mescall. 

The  Story — Fanny  Daniels  lands  the  son  of 
a  wealthy  woman  as  a  husband,  who  is  disin- 
herited and  has  to  go  to  work.  Fanny  borrows 
$500  for  a  trousseau  from  her  employer,  who 
loans  it  gladly,  having  his  own  designs  upon  her. 
Fanny's  husband,  unwittingly  neglects  the  finan- 
cial side  of  marriage.  The  employer  calls  in  his 
loan.  Fanny,  in  terror,  lest  her  husband  learns 
her  secret,  draws  a  check  for  $500  on  her  hus- 
band. A  row  results.  Fanny  leaves.  She  goes 
back  to  work.  But  the  husband  finds- out  about 
the  trousseau  and  about  his  wife's  dread  of  the 
word  "  Gimme,"  and  all  ends  well. 

Classification — Another  one  of  Rupert  Hughes' 
film  discussions  of  a  domestic  problem  that  is 
entertainingly  done. 

Production  Highlights — Rupert  Hughes'  work 
as  author,  director  and  continuity  writer.  The 
fine  cast  with  Helene  Chadwick  doing  especially 
good  work.  The  mounting  given  the  picture, 
some  of  the  exteriors  being  unusually  attractive. 
The  good  camera  work.   The  moral  of  the  story. 

Exploitation  Angles — Go  after  the  women 
on  this  one.  It  has  to  do  with  women's  rights. 
Therefore  all  the  women's  clubs  in  town  are  at 
your  call.  Write  a  form  letter  and  send  it  to 
every  woman  in  town  telling  her  to  bring  her 
husband  and  tell  a  little  about  the  theme  of  the 
story.  The  title  offers  a  variety  of  chances  to 
exploit. 

Drawing  Power — Suitable  for  first  run  houses 
in  the  large  as  well  as  small  cities. 


"  The  Face  on  the  Barroom  Floor  " 
Fox— 5787  Feet 
(Reviewed  by  Laurence  Reid) 

THE  old  sob  poem  has  been  brought  for- 
ward as  a  foundation  for  an  original  sce- 
nario which,  despite  the  sob  stuff  and  the 
appeal  for  tears,  comes  through  an  interest- 
ing feature.  In  its  favor  is  the  interpretation 
as  contributed  by  Henry  B.  Walthall,  who 
has  a  part  made  to  order  for  his  particular 
style  of  acting — suppressed  emotion.  And 
Walthall  plays  with  a  fine  depth  of  under- 
standing so  that  he  appears  to  be  a  life-like 
character.' 

The  story  has  nothing  in  common  with  the 
poem  aside  from  the  title  and  incident  of  the 
artist  painting  the  portrait  upon  the  barroom 
floor.  For  the  most  part  it  is  melodramatic 
in  action  with  occasional  departures  in  the 
valley  of  romance.  The  picture  is  told  in 
narrative  style  in  the  form  of  a  fade-back 
with  the  artist  reciting  his  "  ups  and  downs  " 
before  a  group  of  mockers  in  a  saloon.  And 
when  the  thread  is  broken  it  is  conveniently 
tied  together  by  the  governor  who  picks  up 
the  story  and  supplies  the  missing  links.  The 
spectator  follows  the  tale  with  interest  be- 
cause it  is  well  developed  so  tteit  the  pathos 
is  ever  emphasized. 

The  entire  plot  revolves  around  the  mis- 
fortunes visited  upon  the  derelict  artist  who, 
after  he  has  shielded  the  weakling  brother  by 
assuming  his  guilt  for  the  suicide  of  a  fisher- 
man' daughter,  steps  down  into  the  gutter,  a 
bit  of  human  flotsam.  He  is  railroaded  to 
prison  through  a  frame-up  and  is  pardoned 
by  a  governor  whose  life  he  has  saved.  This 
is  the  point  where  the  melodramatic  incident 
has  its  airing.  There  is  hardly  any  excuse 
for  the  lighthouse  episode  other  than  pre- 
senting some  beautiful  exteriors  of  a  rock- 
bound  coast.  However,  the  derelict  adjusts 
the  searchlight  and  comes  back  to  the  prison 
to  be  pardoned.  The  convenient  touch  in- 
trudes when  the  governor  at  a  party  which  is 
attended  by  the  artist's  erstwhile  fiancee, 
remarks  that  he  has  seen  the  painter  a  short 
time  previously. 

It  is  a  "  sob  "  picture  yet  it  never  becomes 
maudlin  in  its  action,  nor  unduly  sentimental 
in  its  appeal.  Walthall  sees  to  that.  It  may 
be  called  a  convenient  story — rather  arbitrary 
in  places,  but  it  manages  to  hold  the  interest 
and  should  please  any  audience  which  has 
been  attracted  by  the  title. 

The  Cast 

Robert  Stevens  Henry  B.  Walthall 

Mrs.  Marion  Trevor  Ruth  Clifford 

Richard  Van  Vleck  Walter  Emerson 

Thomas  Waring  Frederick  Sullivan 

Lottie  Alma  Bennett 

Ex-Governor  Winston  Norval  McGregor 

Henry   Drew  Michael  Dark 

Fisherman  Gus  Savillt 

By  G.   Marion  Burton.    Scenario  by  Eugene 
B.   Lewis.     Directed   by  Jack  Ford.  Photo- 
graphed by  George  Schneiderman.    Produced  by 
Fox. 

The  Story — Artist  engaged  to  marry  society 
girl,  becomes  charmed  with  daughter  of  fisher- 
man who  poses  for  him.  Society  girl's  brother 
brings  dishonor  upon  the  fisherman's  daughter 
and  when  she  commits  suicide  the  artist  shields 
the  brother.  Naturally  he  is  blamed  by  his 
fiancee  who  terminates  the  engagement.  The 
artist  becomes  a  derelict  and  is  imprisoned  upon 
a  false  charge.  His  skill  with  the  brush  never 
deserts  him  and  he  paints  a  face  upon  the  bar- 
room floor.  Eventually  he  is  lifted  from  his 
environment  by  his  erstwhile  fiancee.. 

Classification — Heart  interest  drama  carrying 
adventure,  romance  and  counterplots. 

Production  Highlights — The  beautiful  photog- 
raphy of  the  village  scenes.  The  scene  when  the 
artist  accepts  another's  responsibility.  The  light- 
house scenes.    The  fine  work  of  Walthall. 

Exploitation  Angles  —  Title  appropriated 
from  poem  of  same  name  will  arouse  curosity. 
Would  advise  using  poem  for  Ihrowaways.  Play- 
up  Walthall.  Scenes  suggest  an  elaborate  pro- 
logue. 

Drawing  Power — Title  should  attract  them. 
Good  for  downtown  houses  and  neighborhood 

houses. 


January  20,  1923 


337 


"The  Hero" 
Preferred-Al  Lichtman — 6800  Feet 

(Reviewed  by  Laurence  Reid) 

IT'S  just  a  simple  tale  of  home-folks — of 
commonplace  people  in  a  snug  village  who 
turn  out  to  pay  homage  to  a  returned  soldier 
of  the  Foreign  Legion  because  he  is  a  hero — 
a  tale  so  near  to  reality — so  bound  up  with 
humanities  and  intimate  slices  of  family  life 
and  honor  that  it  fairly  conquers  you  with  its 
charm  and  appeal.  "  The  Hero "  wasn't 
properly  appreciated  upon  the  stage,  but  as  a 
picture  let  us  hope  that  its  spectators  absorb 
its  appealing  touches — let  us  hope  that  they 
catch  its  psychology  of  characterization — of 
what  really  constitutes  the  make-up  of  a  hero. 

A  youth  doesn't  have  to  go  through  the  fire 
of  the  trenches  to  prove  his  courage.  Some 
of  them  are  forced  to  stay  at  home.  But  the 
one  who  stays  at  home  here  is  long  past  his 
youth.  He  is  a  colorless  individual  doomed, 
by  his  inability  to  get  ahead,  to  make  any 
name  for  himself.  But  how  he  does  emerge  a 
hero!  A  human  interest  picture  this — one 
which  tugs  at  one's  finer  sensibilities  because 
of  its  lifelike  figures  who  work  out  their  des- 
tinies as  they  are  being  worked  out  every 
day.  The  hero  comes  home  and  conquers  the 
villagers.  He  has  risen  to  the  emergency  in 
the  trenches,  but  with  the  war  over,  he  adopts 
his  pre-war  attitude  of  shiftlessness.  He  will 
play  with  the  Belgian  orphan  who  is  maid  in 
his  colorless  brother's  home;  he  will  play 
with  his  brother's  wife.  And  the  drone  of  a 
husband  soaks  his  aching  feet  in  soap-suds 
in  the  parlor.  Not  much  given  to  manners 
— this  man.  But  he  adores  his  wife  and  idol- 
izes his  soldier  relative. 

All  these  points  are  excellently  brought 
forth — humanized  with  faithful  fidelity  by 
Gasnier.  And  as  the  tale  unfolds  you  feel  the 
keenest  sympathy  for  this  husband  and 
brother  who  never  complains,  but  who  irri- 
tates his  wife  with  his  old-fashioned  ideas 
and  humdrum  practices.  You  catch  all  these 
qualities  of  humanity  and  sympathy.  You 
are  made  to  feel.  When  a  picture  does  that 
for  you — it  carries  entertaining  values.  It  is 
simple  and  therefore  easy  to  understand.  No 
false  heroics,  no  striving  for  dramatic  effects 
here.  And  the  colorless  brother  comes 
through  a  hero  by  offering  his  skin  to  be 
grafted  upon  the  soldier  who  has  rescued  his 
nephew  in  a  fire.  The  money  the  injured 
youth  stole  is  returned  without  the  brother 
being  the  wiser.  John  Sainpolis  as  this  hum- 
drum individual  gives  a  tremendously  vital 
performance — one  which  will  be  recognized 
as  genuine  and  convincing.  The  others  are 
competent.  The  picture  is  splendidly  staged 
The  Cast 

Oswald  Lane  Gaston  Glass 

Hester  Lane  Barbara  Le  Marr 

Andrew  Lane  John  Sainpolis 

Sarah  Lane  Martha  Mattox 

Andy  Lane  Frarkie  Lee 

Bill  Waters  David  Powell 

Martha  Doris  Pawn 

Hilda  Pierce  Ethel  Shannon 

By  Gilbert  Emery.  Scenario  by  Eve  Unsell. 
Directed  by  Gasnier.    Produced  by  Al  Lichtman. 

The  Story — American  soldier  of  the  Foreign 
Legion  returns  home  and  becomes  the  hero  of 
the  village.  He  is  disinclined  to  work  and  car- 
ries on  a  flirtation  with  his  colorless  brother's 
wife  and  a  Belgian  orphan  who  is  a  maid  in 
the  house.  He  steals  a  sum  of  money  from 
his  brother  and  leaves.  But  a  fire  breaks  out 
in  the  school  and  in  rescuing  several  children 
he  is  severely  burned.  The  colorless  brothei 
proves  the  real  hero  by  offering  his  skin  for 
grafting  purposes  and  the  money  is  returned 
without  the  victim  being  the  wiser. 

Classification — Human  interest  drama  show- 
ing an  intimate  slice  of  family  life. 

Production  Highlights — The  human  interest 
moments.  The  scene  of  the  welcome  home. 
The  scene  wjien  soldier  steals  the  money.  The 
rescue  at  the  fire.    The  work  of  John  Sainpolis. 

Exploitation  Angles — Adaptation  of  realistic 
drama  should  invite  interest.  Flay  up  the  sol- 
dier angle  and  the  hero  angle,  bringing  forth 
that  often  the  heroes  are  the  men  who  stay  at 
home  doing  deeds  of  self-sacrifice. 


IScene  from  "  Pest  of  the  Storm  Country."  an  Educa- 
•    tional-Mermaid  comedy,  featuring  Louise  Fazenda. 

*•  Pawn  Ticket  No.  210  *" 
Fox — Five  Reels 

'Reviewed  by  Laurence  Reid  J 

THIS  picture  tells  the  simple  story  of  a 
child  left  at  a  charitable  pawnbroker's 
for  several  years  by  a  desperate  mother  who 
attempts  suicide  shortly  after  and  disap- 
pears. She  retains  the  ticket  given  her  and 
eventually  returns  to  claim  the  child.  As 
the  little  girl  grows  up  the  pawnbroker  has 
developed  a  strong  attachment  for  her. 
though  he  decides  that  she  should  have  a  bet- 
ter environment  than  the  immediate  neigh- 
borhood of  the  pawnshop.  There  is  a  coun- 
ter plot  which  reveals  the  pawnbroker's  wife 
eloping  with  a  man  who  proves  eventually  to 
be  the  girl's  father.  This  is  a  coincidence 
which  tends  to  destroy  the  realities. 

The  picture  is  a  reminder  of  "  The  Five- 
Dollar  Baby  "  in  which  the  star's  sister,  Viola 
Dana,  appeared,  though  the  last  mentioned 
opus  carried  more  highlights  in  the  shape  of 
human  interest  and  humor.  Here  we  are 
presented  with  an  obvious  little  tale  which 
tugs  at  the  heart  here  and  there  and  which 
develops  through  a  fairly  interesting  climax 
— a  climax  which  reveals  the  girl  ready  to 
sacrifice  her  life  for  the  pawnbroker. 

The  picture  is  billed  as  an  adaptation  of  a 
play  by  David  Belasco  and  Clay  M.  Greene, 
which  is  said  to  have  been  produced  many, 
many  years  ago.  Mr.  Belasco  has  advanced 
in  the  technique  of  the  drama  since  those  early 
days.  Still  if  he  sees  this  picture  version  he 
need  not  feel  ashamed  of  his  pioneer  con- 
tribution. It  is  suitable  film  material  in  that 
it  offers  enough  appeal  to  entertain  those 
who  are  not  too  discriminate  in  their  tastes. 
The  story  finishes  with  an  acceptable  ro- 
mantic flourish  when  the  girl  takes  the  final 
fade-out  with  a  reformed  crook. 

Shirley  Mason  gives  a  pleasing  study  of 
the  heroine,  while  Robert  Agnew  demon- 
strates again  that  he  is  one  of  our  most  de- 
pendable juveniles  in  the  role  of  the  ex-pick- 
pocket. Irene  Hunt  portrays  the  mother 
with  a  lifelike  touch.  The  feature  is  com- 
petently staged,  its  chief  production  values 
centering  in  the  atmosphere  and  back- 
grounds. 

The  Cast 

Meg  Shirley  Mason 

Chick  Saxe  Robert  Agnew 

Mrs.  Levy  Dorothy  Manners 

Abe  Levy  Jacob  Abrams 

Ruth   Sternhold  Irene  Hunt 

Harris  Levy  Fred  Warten 

By  David  Belasco  and  Clay  M.  Greene.  Di- 
rected by  Scott  Dunlap.  Produced  by  Fox. 
The  Story — Baby  girl  is  left  by  mother  with 
pawnbroker.  She  retains  the  ticket  and  claims 
the  child  several  years  after.  The  pawnbroker 
determines  to  place  the  girl  in  better  surround- 
ings. Eventually  the  girl  is  reunited  to  her 
mother,  father  and  sweetheart. 

Classification — Human  interest  story'  carrying 
adventure  and  romance. 

Production  Highlights — The  work  of  Shirley 
Mason.  Robert  Agnew  and  Jacob  Abrams.  The 
atmosphere.  The  scene  when  the  mother  comes 
to  claim  the  child. 

Exploitation  Angles — The  authors  are  well 
known,  especially  David  Belasco.  It  is  our  ad- 
vice that  you  should  emphasize  his  name — that 
he  is  responsible  for  this  play.  Play  up  title 
for  a  teaser  campaign.  Spread  door-knob 
hangers,  etc..  in  the  shape  of  pawn  tickets. 


"  Flames  of  Passion  " 
Premium-Independent — 1700  Feet 

(Reviewed  by  Laurence  Reid) 

\  PRIMITIVE  tale  of  the  lumber  regions 
laid  among  the  primitive  backgrounds 
of  the  Northwest  is  "  Flames  of  Passion." 
Truly  in  keeping  with  its  rugged  and  pictur- 
esque atmosphere  is  this  plot  which  releases 
a  compact  amount  of  physical  action — the 
kind  of  action  which  keeps  one  at  strict  atten- 
tion. The  sponsors  have  employed  a  genuine 
logging  camp  for  their  location  and  the  plot 
gains  in  reality  and  tenseness  as  a  result. 
The  idea  itself  isn't  so  novel,  but  it  is  so 
packed  with  physical  thrills  that  the  specta- 
tor won't  be  concerned  with  the  fact  that  he 
has  seen  it  before. 

It's  a  tale  which  proves  the  established 
theory  that  only  the  most  fitting  survive, 
though  the  most  sensitive  patron  need  not 
feel  shocked  over  any  violent  deaths,  for 
there  aren't  any.  Call  the  action  rude — call  it 
life  exposed  in  the  raw — yet  any  melodrama 
of  a  logging  camp,  to  be  consistent,  must 
feature  such  rugged  qualities.  The  mill  must 
work  night  and  day  to  meet  competition.  It 
is  the  object  of  a  crooked  foreman,  bribed  by 
a  rival  company,  to  throw  a  wrench,  figura- 
tively speaking,  into  the  machinery.  It  is  the 
duty  of  the  earnest  Easterner,  who  has  gone 
West  to  forget  a  disastrous  love  affair,  to 
frustrate  the  villain's  efforts.  And  before  he 
is  able  to  breathe  easily  again  the  hero  is 
called  upon  to  display  his  courage  and 
strength  in  several  hectic  encounters. 

George  Larkin  may  not  be  a  ball-room 
actor,  but  he  can  put  punch  in  scenes  which 
have  the  great  outdoors  for  a  background. 
As  the  superintendent  he  is  forced  to  fight  for 
his  life.  Fight?  That  is  the  word.  There 
is  nothing  tame  about  it.  He  gives  and  takes 
his  medicine  and  makes  the  picture  pulsate 
with  realistic  touches.  "  Flames  of  Passion  " 
is  embellished  with  rugged  scenery  with  the 
thrills  coming  thick  and  fast.  And  to  top  it 
all,  there  is  a  vivid  forest  fire  which  presents 
the  undaunted  hero  determined  to  rescue  his 
sweetheart  of  the  woods  and  her  misguided 
father  who  has  started  the  flames  out  of  re- 
venge. For  conflict  an  Eastern  girl  is  intro- 
duced who  would  attempt  to  win  back  the 
hero's  affection.  A  picture  of  stirring  action 
entirely  consistent  with  its  theme  and  there- 
fore convincing. 

The  Cast 

John  Markham  Frank  Whitson 

Lew  Harkness  Al  Ferguson 

Grant  Whitney  George  Larkin 

Brute  Turner  Frank  Whitlock 

Alys   Markham  Laura  Anson 

Jimmie  Ruth  Stonehouse 

Victor    Lonsdale  Karl  Silvera 

By  George  Hively.  Directed  by  G.  H.  Moody. 
Photographed  by  J.  C.  Cook.  Produced  by 
Premium  Pictures  Corp.  Released  by  Inde- 
pendent Pictures  Corp. 

The  Story — Easterner  in  charge  of  lumber 
camp  discovers  a  plot  afoot  to  embarrass  ship- 
ments of  logs.  Locates  the  villainy  and  is  forced 
to  resort  to  fighting  to  protect  himself  and  his 
company's  interests.  Villain  is  foreman,  who 
is  inspired  to  do  his  evil  work  by  disappointed 
suitor.  Easterner  finally  conquers  his  enemies 
and  redemption  comes  to  one  of  them  after  his 
life  is  saved  by  hero.  The  latter  is  free  to 
marry  the  Old  man's  daughter. 

Classification — Lumber  camp  melodrama  of 
Northwest,  carrying  physical  action,  thrills  and 
romance. 

Production  Highlights  —  The  fine  locations. 
The  rugged  atmosphere.  The  thrills  accom- 
panying the  fight  on  the  logs,  the  fight  in  the 
cabin  and  the  forest  fire.  The  punch  of  the 
picture.    Larkin's  realism. 

Exploitation  Angles — Feature  it  as  a  vivid 
tale  of  a  logging  camp,  realistic  to  the  core. 
Play  up  Larkin  as  a  dependable  actor  in  work 
of  this  kind.  Decorate  lobby  with  lumber  camp 
atmosphere. 

Drawing  Power — Good  for  any  downtown 
house.  A  great  picture  for  men  patrons.  Will 
be  liked  for  its  picturesque  action. 


338 


Motion  Picture  News 


"  Second  Fiddle  " 
Film  Guild-Hodkinson — Six  Reels 
(Reviewed  by  Laurence  Reid) 

FRANK  TUTTLE'S  second  picture  is  not 
another  "  Cradle  Buster,"  in  entertain- 
ment values,  lacking  as  it  does  the  highlights 
Which  carried  the  previous  subject  to  the  top 
of  better  productions.  It  is  not  a  satire  even 
though  it  is  a  sort  of  study  in  adolescence  as 
was  the  other  essay.  It  features  the  same 
delightfully  entertaining  actor  in  Glenn  Hun- 
ter, who  can  get  more  values  out  of  boyish 
roles  than  any  player  we  can  mention.  Where 
it  falters  is  in  its  lack  of  sustained  interest 
because  there  is  not  much  substance  to  the 
plot.  And  this  plot  is  easy  to  penetrate  from 
the  opening  flash. 

After  the  story  gets  started  it  picks  up  and 
unfolds  several  commendable  touches.  Frank 
Tuttle  knows  how  to  get  the  utmost  from 
every  scene;  he  also  knows  the  value  of  put- 
ting in  just  those  qualities  which  have  some 
bearing  on  the  plot.  In  other  words  he  has 
not  cluttered  up  his  tale  with  irrelevant  in- 
cident. It's  a  simple  yarn  of  a  youth — a 
drudge — who  lionizes  his  older  brother,  a 
collegiate  with  the  swagger,  clothes,  'n  every- 
thing. One  may  anticipate  that  the  hero- 
worshipper  will  emerge  with  flying  colors. 
And  he  proves  his  courage  in  scenes  which 
have  to  do  with  a  man  hunt. 

The  shy  youth  is  left  in  the  house  to  pro- 
tect his  sweetheart  and  his  mother  and  the 
brute  who  has  just  murdered  his  daughter 
seeks  refuge  there.  It  is  a  compelling  scene 
when  the  boy  keeps  him  at  bay  with  an 
empty  shotgun  until  overcome  with  fatigue. 
The  college  brother  steals  the  brother's 
thunder  by  assuming  the  pose  of  hero.  He 
shoots  the  murderer  accidentally.  Before 
this  incident  occurs  there  is  a  deal  of  melo- 
dramatic by-play  having  to  do  with  the  cap- 
ture of  the  assassin  in  his  deserted  shack. 
Tuttle  has  developed  these  scenes  in  a  gen- 
uine dramatic  manner.  The  youth,  the  girl 
and  the  collegiate  are  seemingly  at  the  mercy 
of  the  murderer.  And  the  incident  is  plausi- 
ble in  these  moments.  There's  not  much 
substance  to  the  scene  itself,  but  Tuttle  has 
packed  it  with  a  stirring  climax  which  is  in- 
troduced in  logical  fashion  and  not  arbitrar- 
ily. Eventually  the  heroism  of  the  boy  who 
plays  "  second  fiddle  "  is  appreciated  and  the 
collegiate  returns  to  his  alma  mater. 

Hunter's  sense  of  comedy  comes  to  the 
rescue  in  several  places  which  relieves  the 
stress  of  the  melodramatic  scenes.  Mary 
Astor  is  natural  as  the  girl.  "  Second  Fid- 
dle "  may  be  put  down  as  a  likely  attraction. 
The  Cast 

Jim  Bradley  Glenn  Hunter 

Polly  Crawford  Mary  Astor 

Herbert  Bradley  Townsend  Martin 

Cragg  William  Nally 

George  Bradley  Leslie  Stowe 

Mrs.  Bradley  Mary  Foy 

Cragg's  daughter  Helenka  Adamowska 

Dr.  Crawford  Otho  Lang 

By  Frank  Tuttle.  Directed  by  Frank  Tuttle. 
Photographed  by  Fred  Waller,  Jr.  Produced  by 
Film  Guild.    Released  by  Hodkinson. 

The  Story — College  youth  is  lionized  by 
younger  brother  who  always  plays  "  second  fid- 
dle" to  him.  The  boy  is  misunderstood  when 
he  holds  murderer  at  bay  with  empty  gun  and 
the  coUege  youth  infers  that  the  brother  is  a 
coward.  Eventually  the  latter  proves  his  cour- 
age in  a  terrific  struggle  with  the  murderer  and 
is  accepted  as  the  real  hero. 

Classification— Character  study  blended  with 
melodrama,  carrying  adventure  and  romance. 

Production  Highlights — Good  work  of  cast. 
The  human  interest  moments.  The  character  de- 
velopment. The  scenes  in  the  shack.  The  scene 
when  younger  brother  holds  murderer  at  bay 
with  empty  gun. 

Exploitation  Angles— Suggests  opportunities 
for  teaser  exploitation  through  title — which  can 
be  worked  out  in  several  ways.  Would  play  up 
Glenn  Hunter  as  star  of  "  The  Cradle  Buster," 
and  the  stage  hit,  "  Merton  of  the  Movies." 
Also  play  up  Mary  Astor. 

Drawing  Pozver—WiW  be  liked  by  most  pa- 
trons of  the  average  picture  house. 


Scene  from  "  The  Lion's  Mouse,"  with  Mary  Odette 
as  "  the  mouse,"  a  production  handled  by  Producers 
Security  Corporation. 

"  The  Scarlet  Car  " 
Universal — 4417  Feet 
(Reviewed  by  L.  C.  Moen) 

RICHARD  HARDING  DAVIS'  story  of  a 
young  chap  who  circumvents  a  crooked 
politician  has  been  screened  as  a  pleasantly 
diverting  picture  that  should  prove  entirely 
satisfactory  to  the  star's  following. 

The  story  is  all  action  and  has  accordingly 
made  a  suitable  vehicle  for  the  athletic  star. 
Stuart  Paton  has  directed  it  in  an  appropriate 
manner  with  the  result  that  interest  holds  up 
well  throughout. 

The  theme  is  that  of  the  hypocritical  re- 
former who  is  shown  up  just  in  time  to  pre- 
vent his  election.  Added  punch  is  given  to 
his  defeat  by  the  fact  that  the  girl  with  whom 
the  hero  is  in  love  has  promised  to  marry  the 
reformer. 

Rather  stronger  in  characterization  than  the 
usual  program  release  is  this  picture.  The 
star  has  been  surrounded  by  a  cast  that  in- 
cludes several  remarkably  good  types,  and 
the  acting  as  a  whole  is  adequate. 

Tom  O'Brien  as  "  Mitt "  Deagon,  a  rough 
ward  politician,  contributes  an  interesting  por- 
trayal of  a  warm-hearted  character  hidden  be- 
neath a  "  hard-boiled "  exterior,  and  Norris 
Johnson  gives  a  rather  appealing  performance 
as  the  wronged  girl  with  whom  "  Mitt "  is  in 
love.  Edward  Cecil  is  well  cast  as  the  treach- 
erous politician,  and  Marc  Robbins  gives  a 
true-to-life  "  old  soak  "  characterization.  Clair 
Adams,  as  leading  woman,  has  little  to  do 
save  appear  attractive,  but  she  is  an  effective 
foil  for  the  star. 

George  Randolph  Chester  prepared  the 
script  for  this,  and  the  continuity  is  satisfac- 
tory. This  is  not  a  "  heavy  "  picture,  but  it 
should  provide  an  entertaining  hour. 

The  Cast 

Billy  Winthrop  Herbert  Rawlinson 

Beatrice  Forbes  Claire  Adams 

Ernest  Peabody  Edward  Cecil 

Violet  Gaynor  Norris  Johnson 

Jim  Winthrop  Tom  McGuire 

Jerry  Gaynor  Marc  Robbins 

Mitt  Deagon  ...Tom  O'Brien 

Adapted  by  George  Randolph  Chester  from  the 
story  by  Richard  Harding  Davis.  Directed  by 
Stuart  Paton.    Photographed  by  Virgil  Miller. 

The  Story — Billy  Winthrop  returns  to  find  his 
father  backing  the  campaign  of  a  reform  politi- 
cian and  the  girl  he  is  in  love  with  engaged  to 
this  same  man.  The  politician  has  betrayed  the 
father's  secretary.  The  politician  plans  to  dou- 
ble-cross the  elder  Winthrop  after  his  election 
by  giving  a  franchise  to  a  rival  traction  line  and 
the  secretary  learns  of  this.  Billy  loyally  tries 
to  prevent  "  Mitt "  Deagon,  in  love  with  the 
secretary,  from  exposing  the  politician,  but 
when  he  learns  the  facts  regarding  the  franchise 
deal,  they  unite  forces  and  prevent  the  reform- 
er's election  as  mayor.  The  tangle  is  then 
cleared  up. 

Classification — Adventure  story,  dealing  with 
politics,  with  romantic  interest. 

Production  Highlights — The  excellent  char- 
acterizations by  several  members  of  the  cast. 
The  automobile  scenes.    The  fight  on  the  cliff. 

Exploitation  Angles — Title  offers  good  possi- 
bilities. Automobile  ballyhoo.  Fake  campaign 
literature  would  be  appropriate. 

Draining  Power — Should  be  a  satisfactory  at- 
traction for  theatres  playing  this  type  of  pic- 
ture. 


"  A  Friendly  Husband  " 

Fox — Five  Reels 
(Reviewed  by  Laurence  Reid) 

FOX  has  given  Lupino  Lane  a  fair  test  as 
a  comedian  and  there  is  no  question  that 
the  English  dispenser  of  humor  has  made 
good.  The  three-reel  subjects  in  which  he 
has  appeared,  namely,  "  The  Reporter,"  "The 
Pirate  "  and  "  My  Hero,"  have  been  packed 
with  generous  slices  of  laugh-provoking  mo- 
ments. In  addition  they  have  revealed  Lane 
as  a  comedian  with  a  distinct  brand  of  hu- 
mor — a  comedian  with  individuality  and  tal- 
ent quite  out  of  the  ordinary. 

There  is  nothing  of  the  slapstick  artist 
about  him.  He  ingratiates  himself  because 
he  knows  the  value  of  repression.  As  a  result 
he  never  thrusts  himself  forward  to  secure 
his  points.  Lane  is  particularly  gifted  in 
acrobatic  agility — yet  he  is  a  very  able  pan- 
tomimist,  whose  pantomime  is  expressed 
through  a  mobile  countenance  and  co-ordina- 
tion of  legs,  arms,  toes  and  fingers. 

"A  Friendly  Husband  "  is  his  first  five-reel 
subject  and  he  deserves  this  extra  footage 
through  an  ability  to  put  himself  over.  Some 
may  say  that  the  comedy  would  be  more  en- 
joyable compressed  into  three  reels.  True  it 
might  appear  more  spontaneous.  We  have 
with  us  again  the  domestic  couple  who  get 
along  amiably  enough  except  when  mother- 
in-law  is  around.  Friend  Husband  is  friendly 
to  everyone  and  goes  out  of  his  way  to  please 
his  wife.  We  see  some  laughable  high  jinks 
concerning  an  ingenious  trailer  which  is 
joined  to  a  flivver.  It's  a  Komfy  Kamping 
outfit  sure  of  a  laugh  anywhere — especially 
with  motorists  who  have  camped  out  them- 
selves. One  is  able  to  eat,  sleep  and  live* 
aboard  the  contraption — which  works  with  a 
row  of  buttons.  It  is  vacation  time  for  hub- 
by— which  means  that  his  wife's  family  ac- 
companies the  friendly  couple. 

The  humor  is  well  sustained  here  and  fol- 
lows through  with  its  interesting  moments 
when  the  latter  reels  present  a  travesty  on 
the  "  up  and  at  'em "  type  of  western  melo- 
drama. Here  is  where  Lane  puts  over  his 
real  acrobatic  stuff.  He  succeeds  in  over- 
powering a  small  army  of  bandits  and  wins 
a  reward  after  saving  his  spouse  from  the 
desperadoes.  "A  Friendly  Husband "  will 
rouse  the  risibilities  of  any  audience.  Lane 
is  so  talented  that  his  subtleties  will  appeal 
to  the  intelligence,  while  his  broad  comedy 
will  intrigue  the  uneducated.  We'll  put  it 
down  as  sure-fire. 

The  Cast 

Friend  Husband  Lupino  Lane 

Tootsie,  friend  wife  Alberta  Vaughn 

Mother-in-law  Eva  Thatcher 

Directed  by  Jack  Blystone.    Produced  by  Fox. 

The  Story — Friendly  husband,  particularly 
friendly  to  his  wife,  buys  an  automobile  trailer 
for  his  car  so  he  can  enjoy  himself  on  a  camp- 
ing tour.  It  is  his  vacation  time  and  the  hus- 
band has  his  troubles  because  his  wife's  family 
go  along  with  them.  The  friendly  husband  be- 
comes a  hero  and  rescues  his  wife  from  a  dan- 
gerous outlaw.  And  wins  a  reward  as  a  re- 
sult. 

Classification — First  five-reel  comedy  featur- 
ing Lupino  Lane,  the  English  comedian.  Plenty 
of  antics  with  an  auto  trailer.  Latter  reels  pre- 
sent a  travesty  upon  a  popular  type  of  western 
melodrama. 

Production  Highlights — The  auto  trailer 
scenes.  The  "  pep  and  go  "  to  the  comedy.  The 
finished  comedy  work  of  Lupino  Lane,  a  real 
acrobat.  The  burlesque  of  the  western  melo- 
drama.   The  humor  abundant  throughout. 

Exploitation  Angles — Would  advise  playing 
up  Lupino  Lane  as  featured  in  his  first  five-reel 
comedy.  If  you  have  played  this  gifted  come- 
dian's pictures,  you  know  his  capabilities.  Fea- 
ture the  comedy  as  filled  with  pep  and  spirit. 
How  about  putting  over  a  ballyhoo  stunt  show- 
ing an  auto  trailer  attached  to  a  car  which  would 
parade  the  principal  streets. 

Drawing.  Pozver — Will  be  enjoyed  in  most  any 
community.  If,  star  is  unknown  he  will  win 
them  here. 


'January  20,  1923 

"  The  Flame  of  Life  " 
Universal- Jew  el — 5700  Feet 
(Reviewed  by  Laurence  Reid) 
.    rT  is  a  vivid  and  vital  picture  which  Uni- 
:  1  versal  offers  in  "  The  Flame  of  Life,"  an 
:  adaptation   of   Frances   Hodgson  Burnett's 
.;  story,  "  That  Lass  o'  Lowrie's," — vivid  in  its 
dramatic  sweep,  realism,  and  the  picturesque 
j    shots  of  England's  mining  district  of  1870, 
vital  in  its  characterization  and  acting  and  the 
appeal  of  its  charming  romance  and  the  spir- 
;  itual  note  which  runs  through  it  despite  the 
cruel  song  of  vengeance  which  dominates  the 
rugged  tale.    There  is  something  of  a  cameo 
quality  in  this  production.    The  progression 
of  the  story  stands  out,  the  acting  is  excep- 
tionally fine,  and  the  direction  is  truly  in- 
spired. 

There  is  not  a  moment  when  it  fails  to  grip 
one's  attention.  Why?  .Because  every  scene 
has  its  place  and  all  of  them  are  perfectly 
dovetailed.  There  is  an  ever-increasing  inter- 
est from  the  moment  that  the  kindly  over- 
man, sincerely  played  by  Robert  Ellis,  wat- 
ches the  work  of  the  pit-girls  sifting  the  coal, 
to  the  scene  when  one  of  these  unfortunate 
slaves  of  industry  goes  away  with  the  prom- 
ise of  giving  her  heart  to  the  overseer  when 
she  gets  her  education. 

Such  a  story  needed  extraordinary  types 
and  acting.  It  has  received  such.  Wallace 
Beery,  portraying  a  miner  with  a  mean  heart, 
is  unduly  realistic  in  his  expression.  He  is 
fired  by  the  over-man  for  smoking  in  the 
mine.  And  he  plots  vengeance.  And  if  his 
daughter  crosses  him  (which  she  does  time 
and  again)  she  is  brutally  man-handled.  She 
takes  her  punishment  in  silent  humiliation — 
yet  her  spirit  is  ever  dominant.  Here  is  Pris- 
cilla  Dean  showing  the  emotional  capabilities 
which  are  her  endowment — a  vibrant  actress 
giving  an  inspired  performance.  Yet  she 
must  share  honors  with  Beery,  who  as  the 
leering,  sulking  bully  of  the  mines,  adds 
another  unforgetable  portrait  to  his  gallery. 
And  vividness  is  finely  expressed.  There  is  a 
fight  scene  when  the  bully  would  whip  the 
over-man  which  is  one  of  the  cameo  touches. 
The  fighters  accidentally  fall  down  a  cellar. 
They  are  out  of  sight — yet  you  instinctively 
feel  that  tremendous  blows  are  being  struck. 
Clever  suspense  there.  And  more  of  it  when 
the  bully  returns  to  murder  the  over-man  in 
the  mine.  He  smokes  and  the  explosion  fol- 
lows. And  the  subsequent  scene  is  powerful 
in  its  sweep.  A  story  of  the  conflict  of  souls 
—some  who  have  seen  the  light,  others  re- 
fusing to  see  it,  while  a  few  are  groping  for  it. 


Get  it  quick. 

The  Cast 

Joan   Lowrie  Prisciila  Dean 

Fergus  Derrick  Robert  Ellis 

Amice  Barholm  Kathryn  McGuire 

Dan  Lowrie  Wallace  Beery 

Spring   Fred  Kohler 

Lir  Beatrice  Burnham 

Rev.  Mr.  Barholm  Emmett  King 

Jud  Frankie  Lee 

Mag....  Grace  Degarro 

Baroness  Dorothy  Hagan 

Fauntleroy  Evelyn  McCoy 

By  Frances  Hodgson  Burnett.  Scenario  by  El- 
liot   Clawson.     Directed    by    Hobart  Henley. 


Photographed  by  Virgil  Miller.    Produced  by 
Universal. 

The  Story — Pit-girl  in  English  coal  mine  suf- 
fers cruelties  from  her  brutal  father,  a  miner, 
because  she  likes  kindly  over-man.  The  father 
is  whipped  in  a  fight  and  plans  vengeance.  He 
seeks  out  the  over-man  in  the  mine  and  an 
explosion  follows.  Over-man  is  rescued  by 
pit-girl  and  love  is  triumphant. 

Classification — Rugged,  realistic  document  of 
mining  village  in  England  during  1870.  Hate 
and  romance  go  hand  in  hand. 

Production  Highlights — The  exceptional  re- 
alism. The  noteworthy  performances  contrib- 
uted by  Prisciila  Dean,  Wallace  Beery  and 
Robert  Ellis.  The  mine  scenes,  depicting  the 
explosion  and  flood.  The  atmosphere.  The  fine 
staging  and  direction. 

Exploitation  Angles — Would  advise  playing 
this  up  far  in  advance.  Human  and  realistic. 
Play  up  author  and  star  and  cast.  Put  on  a 
dignified  campaign. 

Drawing  Power — Suitable  for  big  and  little 
houses  everywhere.  And  good  enough  for  a 
run. 


A  scene  in  "Garrison's  Finish,"  Allied  Distributors. 

"  Drums  of  Fate  " 
Paramount — 5715  Feet 
(Reviewed  by  Charles  Larkin) 

THE  appeal  of  this  picture  is  to  the  eye 
rather  than  the  emotions.  There  are  a 
number  of  colorful  shots  in  the  African  jun- 
gles— transplanted  in  convincing  manner  to 
California,  There  are  shots  in  the  various 
capitals  of  Europe,  the  Venetian  scenes  be- 
ing gems  of  the  camera  art.  There  is  a 
ceremonial  dance,  showing  natives  racing 
about  a  mammoth  blazing  pile.  There  are 
some  thrilling  clashes  between  the  blacks 
and  the  native  constabulary.  But  as  for  the 
acting  and  emotional  display,  "  Drums  of 
Fate  "  has  nothing  to  distinguish  it  from  the 
usual  triangle  tale  that  has  gone  before. 

During  the  action  of  the  story  the  star 
wears  some  striking  gowns  that  accenuate 
her  beauty.  She  is  fortunate  in  having  such 
a  good  cast.  There  is  Maurice  Flynn,  who 
as  Larry  Teck,  the  engineer,  is  deserving  of 
praise.  George  Fawcett  is  always  good.  He 
has  a  minor  role  here.  Casson  Ferguson 
appears  as  Verne,  a  musician,  but  overacts 
his  part  at  times.  Robert  Cain  and  Bertram 
Grassby  have  the  other  important  roles. 

The  picture  has  been  given  a  picturesque 
setting.  There  are  some  dramatic  situations, 
notably  when  Teck,  believed  to  have  been 
killed  in  a  clash  with  the  cannibals,  returns  to 
life,  and  goes  home  to  find  his  wife  married  to 
another.  Another  comes  when  the  servant 
shows  Verne  the  story  in  the  newspapers  of 
the  return  of  Teck,  which  results  in  the  death 
of  the  musician,  who  has  been  in  ill  health. 

"  Drums  of  Fate  "  bears  a  striking  resem- 
blance to  "  South  of  Suva,"  Miss  Minter's  last 
Paramount  starring  vehicle.  However,  it's  a 
good  program  production  and  should  interest 
most  fans. 

The  Cast 

Carol  Delliver..  Mary  Miles  Minter 

Felix  Brontome  George  Fawcett 

David  Verne  Casson  Ferguson 

Cornelius  Rysbroek  -..Robert  Cain 

Servant  Bertram  Grassby 

Laurence  Teck  Maurice  Flynn 

Adapted  by  Will  M.  Ritchey  from  the  novel, 
"  Sacrifice,"  by  Stephen  French  Whitman.  Di- 
rected by  Charles  Maigne.  Photographed  by 
James  Howe. 
The  Story — Believing  her  husband  killed  in 
the  jungles  of  Portuguese  East  Africa,  Carol 
Delliver  is  persuaded  to  marry  David  Verne, 
a  musician,  who  is  in  love  with  her.  The  mar- 
riage saves  his  life.  Later  the  husband  turns 
up  in  the  jungles,  hears  of  his  wife's  marriage. 
His  return  is  such  a  shock  that  the  musician 
husband  dies.  Husband  No.  1  returns  to  the 
jungle,  believing  that  to  be  the  solution  of  the 
problem.  Carol  follows  him  and  after  her  men 
have  a  thrilling  battle  with  the  natives,  joins  her 
first  love. 

Classification— An  eternal  triangle  story  start- 
ing in  New  York,  jumping  to  East  Africa  and 
returning  to  Gotham  for  the  clinch. 

Production  Highlights — Some  very  realistic 
battles  with  the  cannibals  of  the  jungles.  The 
convincing  manner  in  which  the  jungle  atmos- 
phere has  been  staged.  Maurice  Flynn's  work 
as  Larry  Teck.   Very  attractive  camera  work. 

Exploitation  Angles — Miss  Minter  is  well 
known  and  has  many  followers.  Play  up  her 
name  and  the  popular  players  in  the  cast. 
Might  dress  up  a  colored  man  in  jungle  style 
and  send  him  through  the  town  beating  a  jungle 
type  drum.  Have  suitable  advertising  on  this 
ballyhoo. 

Drawing  Power — Will  draw  as  good  as  any 
average  program  picture.  Should  be  O.  K.  for 
neighborhood  houses. 


339 

"  The  Last  Hour  " 

Mastodon — Seven  Reels 
(Reviewed  by  L.  C.  MoenJ 

IN  "  The  Last  Hour  "  we  have  rather  con- 
ventional material  somewhat  redeemed  by 
some  first  rate  acting  and  a  few  new  twists. 
The  real  surprise  of  the  picture  is  the  work 
of  Carmel  Meyers,  whom  we  remember  in 
past  years  as  not  particularly  extraordinary 
ingenue.  Her  work  has  matured  and  devel- 
oped remarkably  and  in  this  instance  she 
gives  a  portrayal  that  is  really  excellent  al- 
though she  is  severely  handicapped  by  being 
placed  in  situations  which  have  rather  lost 
their  suspense. 

There  is  a  constant  feeling  throughout  the 
picture  of  straining  after  effect — of  trying  so 
hard  to  create  suspense  that  the  mark  is  over- 
shot. Just  where  the  fault  lies  it  would  be 
hard  to  say. 

The  story  which  originally  appeared  in 
short  story  form  by  Frank  R.  Adams,  pos- 
sesses several  elements  of  distinct  novelty, 
but  in  order  to  bring  this  material  up  to 
screen  length  a  great  deal  of  threadbare  ma- 
terial has  been  introduced. 

It  seems  rather  incongruous  to  see  a  man, 
even  though  he  is  a  criminal,  shot  in  cold 
blood  by  a  detective,  who  apparently  goes 
scot  free  without  so  much  as  an  investiga- 
tion. It  is  doubtful  also,  if  audiences  will 
find  much  suspense  nowadays  in  the  "  hero- 
ine-locked-in-the-villian's-room  "  scene  or  the 
sequence  in  which  the  hero  is  led  to  the 
scaffold  and  blindfolded,  with  heroine  racing 
in  an  automobile  to  save  him.  In  all  fairness, 
however,  it  must  be  confessed  many  other- 
wise excellent  productions  have  erred  in  this 
same  matter. 

The  real  punch  of  the  picture  it  seems  to 
us,  is  not  in  these  things  but  in  the  situation 
in  which  the  herone  is  placed  when,  after 
having  given  her  promise  never  to  forge  an- 
other signature,  can  save  the  hero  by  forging 
the  governor's  name  to  the  pardon  which  his 
paralysis  prevents  him  from  doing. 

Milton  Sills  gives  a  characteristic  perform- 
ance of  a  reformed  crook  and  Pat  O'Malley 
is  likewise  as  his  overseas  "  buddy." 

We  would  advise  exhibitors  to  sell  this 
mainly  on  the  strength  of  the  cast  rather  than 
the  story  material. 

The  Cast 

Steve   Cline  Milton  Sills 

Saidee  McCall  Cannel  Myers 

Philip  Logan   .  .Pat  O'Malley 

Tom  Cline  Jack  Mower 

Reever  McCall  Alec  Francis 

William  Mallory  Charles  Clary 

Red  Brown  Walter  Long 

Governor  Logan  ..Eric  Mayne 

Quales  Wilson  Hummell 

From  the  story,  "  Blind  Justice,"  in  Munsey's  by 
Frank  R.  Adams.    Directed  by  Edward  Sloman. 
Produced  by  Mastodon  Films. 

The  Story — Steve  Cline,  a  reformed  crook,  re- 
turns from  South  America  just  in  time  to  aid  in 
the  escape  of  Saidee  McCall  and  her  father,  a 
forger.  Later,  in  the  World  War,  Saidee  is  a 
nurse  and  meets  Philip  Logan,  son  of  the  gov- 
ernor of  their  state,  who  falls  in  love  with  her. 
Her  life  has  been  saved  by  Steve.  Back  in 
America  they  all  meet  at  a  banquet  to  the  gov- 
ernor by  the  political  boss,  formerly  a  detective 
enemy  of  Steve.  He  forces  his  attentions  on 
Saidee  and  Steve  comes  to  the  rescue.  Saidee's 
father  kills  the  politician  and  Steve  takes  the 
blame.  He  is  convicted  and  sentenced  to  death 
Saidee  attempts  to  save  him  through  forging  a 
pardon,  but  arrives  too  late.  The  gallows  fails 
to  work,  however,  and  the  forger  confesses  be- 
fore it  is  readjusted,  saving  Steve. 

Classification — Crook  melodrama  with  heart 
interest  and  strong  moral  lesson. 

Production  Highlights — The  work  of  Carmel 
Myers  as  Saidee.  The  thrilling  melodrama.  The 
race  to  save  Steve.    Edward  Sloman's  direction. 

Exploitation  Angles — The  title  suggests  sev- 
eral teaser  and  contest  possibilities.  Play  up  the 
many  well  known  names  in  the  cast.  The 
author's  name. 


Motion  Picture  New 


Opinions  on  Current  Short  Subject* 


"  Border  Law  " 

i  Range  Rider  Series-Pathe — Two  Reels) 

TN  the  role  of  a  Texas  ranger,  afraid  of 
A  neither  man  nor  beast,  but  bashful  in  the 
presence  of  the  fair  sex,  Leo  Maloney  delivers 
a  very  good  performance  in  "  Border  Law," 
and  as  a  Government  employe,  proves  he  has 
a  way  of  enforcing  law,  if  he  hasn't  the  ability 
to  propose  to  a  girl.  She  is  the  daughter  of 
Captain  Melville,  who  has  received  important 
information  concerning  some  trouble  with  Mexi- 
cans. The  indulgent  father,  seeing  the  young- 
sters in  love,  but  things  moving  slowly,  sug- 
gests a  way  to  his  daughter  to  percipitate  mat- 
ters, thereby  innocently  starting  a  lot  of  trouble 
that  takes  the  young  athlete  to  stop.  By  the 
time  he  has  captured  law  breakers  ,and  pre- 
vented their  escape  in  an  automobile  with  the 
girl  a  captive,  he  loses  his  sense  of  bashfulness. 
Then  the  honk  of  the  automobile  horn  sounds 
like  wedding  bells,  to  the  young  couple  in  the 
rear  seat,  the  criminals  handcuffed,  the  couple 
wishing  their  eyes  were  bandaged.  There  are 
the  usual  fights,  spirited  riding  and  splendid 
manifestations  of  physical  strength  that  has 
made  these  Range  Rider  Series  justly  popular. — 
LILLIAN  GALE. 


"  Dig  Up  " 

(Pathe— Two  Reels) 

HERE  we  have  Snub  Pollard  in  the  role  of  an 
average  young  man,  who  desires  to  earn 
enough  money  to  place  him  in  a  position  to  win 
the  hand  of  a  girl  above  the  average,  played  by 
Marie  Mosquini.  He  attempts  to  collect  rents 
in  a  neighborhood  where  lives  are  not  worth  a 
day's  lodging,  and  encounters  "  Butch  McKill,"  a 
desperado,  whose  reputation  for  killing  on  sight 
protects  him  from  paying  debts  of  any  kind. 
Charles  Stevenson  characterizes  the  bad  man  to 
a  nicety ;  the  action  throughout  is  swift,  good  for 
a  number  of  hearty  laughs  and  is  inoffensive, 
slap-stick  comedy  of  marked  appeal  to  those 
who  enjoy  this  kind  of  entertainment  at  all. 
The  comedy  may  be  recommended  to  "  speed  " 
up  an  otherwise  slow  program  or  be  used  in 
contrast  to  a  dramatic  feature  of  one  dwelling 
upon  a  serious  subject. — LILLIAN  GALE. 


Screen  Snapshots  No.  17 

(Pathe— One  Reel) 

ANYONE  anywhere,  who  is  interested  in  mo- 
tion pictures,  will  enjoy  this  offering,  which 
describes  screen  stars  as  they  appeared  in  a 
benefit  for  the  Actors'  Fund,  given  in  Holly- 
wood, California.  It  first  introduces  the  di- 
rector, Maurice  Campbell,  who  was  in  company 
with  Daniel  Frohman,  and  the  cast  for  the  en- 
tertainment included  screen  stars  of  today,  yes- 
terday and  tomorrow.  Following  this,  some 
views  of  the  departure  of  Lillian  Gish  for  Italy, 
who  is  seen  ready  to  sail  and  bidding  goodbye 
to  Dorothy  Gish,  Mar\-  Pickford  and  other 
friends,  hold  the  interest  developed  in  the  initial 
subject.  The  reel  ends  with  the  comedians  Ben 
Turpin  and  Charles  Murray  in  the  act  of  writ- 
ing a  scenario  on  billing  machines.  Sure  fire 
for  "inns."— LILLIAN  GALE. 


"  Casey  Jones,  Jr." 

i  White-Educational — Two  Reels) 

THE  hero  of  Casey  Jones,  if  memory 
serves  us,  was  the  engineer  of  a  make-be- 
lieve train.  Casey  Jones,  Jr.,  the  hero  of  this 
Jack  White  comedy  is  discovered  first  as  gen- 
eral information  clerk  and  assistant  to  the  presi- 


"  Be  Yourself  "  is  the  title  of  the  Educational-Christie 
Comedy  with  Neal  Burns,  from  which  the  above  scene 
is  taken. 

dent  of  a  railroad  over  which  traveled  the  de- 
crepit train  known  as  the  "  Speed  Ball." 

It  is  all  about  a  train  that  runs  between  some- 
where and  Celeryville,  consequently,  rural  locale 
with  sufficient  action  and  comedy  to  carry  the 
splendid  and  actually  funny  sub-titles,  respon- 
sible for  hilarious  farce. 

Eventually,  Casey  Jones,  Jr.,  becomes  an 
cxective  of  the  road  and  attempts  to  improve 
train  service.  He  does  not  reckon  with  the 
precedents  of  time,  nor  the  spirit  of  the  train 
crew.  Consequently,  laugh  provoking  situations, 
lively  action,  amusing  situations  follow  in  close 
sequence. — LILLIAN  GALE. 


"  Be  Yourself  " 

i  Christie-Educational — Two  Reels) 

XJEAL  BURNS  is  cast  as  the  son  of  James 
■L^l  Gordon  (Lincoln  Plumer)  and  at  the  start 
it  is  evident  that  James,  Jr.,  is  addicted  to  late 
hours.  His  father  insists  upon  waking  him  up 
at  a  reasonable  time  but  a  servant  reports  it 
impossible.  So  it  is  discovered  James,  Jr.,  has 
not  been  home,  and  permitted  a  taxi-driver  to 
occupy  his  bed.  Infuriated,  father  decides  to 
put  friend  son  to  work  in  his  factory,  and  situa- 
tions that  develop  thereby,  supply  the  comedy. 
For  this  a  splendid  interior  of  a  factory"  has 
been  pressed  into  service,  making  the  comedy 
more  amusing,  since  the  background  is  realistic, 
therefore  convincing.  There  are  a  number  of 
good  comedy  moments,  and  a  suspicion  of  a 
plot.  Senior  Gordon's  partner  is  father  of  a 
beautiful  young  lady,  who  takes  her  place  at  one 
of  the  machines  for  the  purpose  of  flirting  with 
James,  Jr.,  and  in  that  way  prevents  his  at- 
tentions to  other  girls  of  the  factory.  Which 
results  in  the  uniting  of  the  partners  in  busi- 
ness by  making  them  fathers-in-law.  Charlotte 
Merriam,  the  partner's  daughter,  rs  both  pretty 
and  pleasing,  the  balance  of  the  cast  well  se- 
lected for  the  respective  roles. — LILLIAN 
GALE.  —  ■ 

44  Roval  Chinook  " 

mf 

iKiser-Pathe — One  Reel) 

THIS  might  be  described  as  an  animated 
scenic,  since  it  enjoys  a  background  of 
beautiful  country  surrounding  locations  where 
the  salmon  industry  is  carried  on.  The  fish 
may  be  seen  in  the  clear  waters  of  the  Columbia 
River,  all  sizes  and  weights,  the  subject  being 
one  of  considerable  interest,  carrying  informa- 
tion as  a  side-line.  The  reel  depicts  the  life  of 
salmon,  showing  these  delicious  fish  as  they  live, 
spawn  and  die  describing  their  natural  propaga- 
tion, and  some  modern  methods  of  artificially 
preserving  the  race  against  the  onslaught  of 
their  use  as  food.  A  reel  of  high-class  scenic- 
educational  entertainment. — LILLIAN  GALE. 


"  Mr.  Hyppo  " 

I  Roaeh-Pathe— One  Reel) 

TN  addition  to  this  one  reeler  being  rapid  an 
*  generally  funny,  it  is  also  most  timely  an< 
will  afford  a  good  many  laughs  among  patron 
who  are  following  the  advises  of  modern  men 
tal  processes  and  fads  including  auto-sugges 
tion.    Paul   Parrott,  in  the  role  of  the  pro  11 
fessional  hypnotist   is   amusing.    His   partner  I 
played  by  Jobyna  Ralston,  is  pretty  and  look:  II 
petite  in  velvet  knickers,  a  costume  that  goe.-IJ 
with  the  "  act."    The  scene  is  the  interior  of  <| 
theatre.    The  hypnotist  invites  patrons  to  comf 
up  on  the  stage  and  be  convinced  of  the  pro- 
iessor's  hypnotic  powers,  and  while  things  are 
not  going  exactly  as  Mr.  Hyppo  had  hoped,  the> 
get  suddenly  worse  when  a  professor  of  hypnot- 
ism, purchases  a  ticket  at  the  box  office  and 
takes  his  seat  in  the  audience  to  witness  his 
ex-student  perform.   The  professor  who  taught 
Mr.  Hyppo  has  every  hope  that  his  student  will 
fail,  since  a  tuition  for  lessons  is  still  owing. 
The  older  man  asserts  his  hypnotic  powers  over 
the  subjects  on  the  stage  and  the  subjects  get 
the  worst  of  the  bargain.    However,  Mr.  Hyppo 
and  his  pretty  assistant  make  their  escapes  when 
the  noisy  protests  of  the  audience  bring  on  a 
raid.    Full  of  action. — LILLIAN  GALE. 


44  Ouch  " 
(Educational — One  Reel; 

UNLESS  one  is  thoroughly  sold  on  slap- 
stick comedy  of  a  low  variety,  this  offer- 
ing doesn't  stand  the  best  chance  in  the  world 
to  please.  It  is  not  unlikely  that  everyone  in  an 
audience  at  one  time  or  another  has  suffered 
from  toothache  or  scare  when  being  obliged  to 
consult  a  dentist,  so  that  the  antics  of  Jimmie 
Adams  in  having  a  tooth  extracted  do  not  serve 
to  more  than  remind  one  of  something  more 
pleasant  to  forget.  When,  after  the  dentist's 
efforts  fail,  having  put  to  use  every  indelicate 
method  imaginable  to  complete  the  extraction  of 
a  tooth,  the  patient  flees.  Later,  the  patient  tries 
an  old  fashioned  remedy,  that  of  placing  a  string 
around  the  offending  tooth  and  attaching  such 
weight  at  the  other  end  as  might  prove  effec- 
tive, but  don't.  The  entire  reel  hinges  upon  the 
extraction  of  a  tooth,  the  so  called  comedy  being 
based  upon  unsuccessful  efforts  to  relieve  the 
patient.  The  action  is  fast;  perhaps  it  is  funnv. 
—LILLIAN  GALE. 


44  Entertaining  the  Boss  " 
(F.  B.  O.— Two  Reels) 

MR.  AND  MRS.  CARTER  DE  HAVEN 
have  honestly  gained  a  place  in  their  own 
particular  field  of  comedy  endeavor,  and  in 
"  Entertaining  the  Boss "  they  maintain  it — 
indeed,  reinforce  it.  The  comedy  tells  of  a 
young  couple  who  plan  to  entertain  the  boss 
and  h  s  wife.  Out  of  a  series  of  perfectly  logical 
circumstances  they  sit  down  at  the  table  with  all 
tl'.e  linen  u  cribbed  "  from  the  boss's  laundry 
and  the  young  chap  wearing  a  shirt  embroidered 
with  the  monogram  of  his  employer.  As  a 
consequence  they  are  discovered.  The  boss  is 
enraged  and  dismisses  his  employee,  and  one 
feels  sincerely  sorry  for  the  young  fellow, 
although  one  is  panting  for  air  and  holding  to 
the  arm  of  the  seat.  If  the  Carter  De  Havens 
produce  mofe  I  ke  this  they  will  go  far  beyond 
another  famous  couple  who  introduced  "  parlor 
comedies"  to  the  screen.— STUART  GIBSON. 


January  20,  1923 


341 


fji  Comedies,  Short  Subjects  &  Serials 


"Via  Radio"  Reviewed 
in  Science  Journal 

SCIENTIFIC  AMERI- 
CAN, in  its  January  is- 
sue, reviews  at  considera- 
ble length  Educational's  latest 
special  "  Via  Radio  "  for  the 
benefit  of  its  many  readers  in- 
terested in  the  popular  sci- 
ences. The  picture  is  de- 
scribed 2s  "  a  single  reel  film 
which  tells  in  fifteen  short 
minutes  what  every  person 
should  know  regarding  pres- 
ent day  radio  communica- 
tion." 

"  It  is  surprising,"  says  the 
article,  "  with  what  ease  an 
intricate  subject  can  be  ex- 
plained even  to  the  veriest 
layman  by  means  of  motion 
pictures.  '  Via  Radio  '  rapidly 
unfolds  the  principles  of  com- 
munication, whether  by 
means  of  light  waves,  sound 
waves,  electric  waves  or  radio 
waves. 

"  All  in  all,  '  Via  Radio  ' 
tells  the  story  of  radio  and 
tells  it  well.  The  action 
moves  along  briskly,  and  at  no 
time  is  there  too  much  expla- 
nation  or  petty  detail."  

Radio  Announces  Music 
For  Bruce  Scenic 

''The  Natural  Born  Liar,"  one 
of  the  latest  of  the  Robert  C.  Bruce 
Wilderness  Tales  being  distributed 
by  Educational,  was  on  the  program 
at  the  Capitol  Theatre,  New  York, 
for  the  week  of  January  7th. 

On  the  opening  night,  Sunday, 
the  orchestral  music  was  sent  out 
broadcast  by  radio.  This  music  in- 
cluded not  only  the  overture,  but 
the  accompaniment  for  the  screen 
magazine  and  "The  Natural  Born 
Liar."  When  this  picture  started 
it  was  announced  by  radio  that  the 
music  which  followed  accompanied 
the  latest  of  Robert  C.  Bruce's 
Wilderness  Tales. 


Four  Weeks  Run  for 
Two-Reeler 

Following  the  newo  that  the 
Capitol  theatre,  New  York,  will  run 
the  first  of  the  American  Home  Life 
Series,  Morris  Kashin  has  booked 
"  This  Wife  Business."  which  is 
the  initial  release  for  a  fciur 
weeks'  run  at  the  Rialto  theatre. 
Newark,  New  Jersey,  in  conjunction 
with  the  special  run  of  Harold 
Lloyd  in  "  Dr.  Jack  "  at  that  thea- 
tre. It  is  the  first  of  the  set  of 
"  Better  Films  "  from  articles  in  the 
Woman's  Home  Companion  and  the 
scenario  was  suggested  by  a  contri- 
bution by  Alice  Ames  Winter,  presi- 
dent of  the  General  Federation  of 
Woman's  Clubs  of  America. 


Four  Slapstick  Notables 
in  Trimble  Cast 

Four  if  the  best  known  "kings" 
and  "queens"  of  screen  slap-stick 
will  be  included  in  the  cast  of  the 
fourth  of  the  series  of  two-reel 
knighthood  features  starring  Ar- 
thur Trimble,  which  are  now  being 
sold  on  the  state  rights  market 
through  the  Anchor  Film. 


Pathe's  Jan.  2 1  st  Releases  Ready 

Is  the  Program  with] 
Six  Other  Subjects 


"Border  Law"  Head* 
"Mr.  Hyppo"  and 


PATHE'S  eight  releases  for  Jan- 
uary 21  include  a  particularly 
stirring  example  of  the  Range 
Rider  Series  called  "  Border  Law," 
presenting  Leo  Maloney  and  a 
capable  cast  in  two  reels  of  a 
thrilling  mix-up  with  gun  runners. 

The  new  one-reel  comedy  on  this 
list  features  Paul  Parrott,  with 
Jobyna  Ralston.  It  is  a  take-off 
on  hypnotic  exhibitions  called  "  Mr. 
Hyppo." 

"  Speed, '  the  Pathe  serial  with 
Charles  Hutchison,  reaches  its 
fourteenth  episode,  called  "  The 
Peril  Rider,"  in  which  there  is  a 
triangular  right  between  the  hero, 
the  witness  he  so  sadly  needs  to 
clear  himself  from  a  grave  charge, 
and  the  leader  of  the  conspiracy 
against  him. 

There  is  a  Harold  Lloyd  one-reel 
comedy  re-issue.  Pathe  News  Nos. 
8  and  9  picture  leading  events  of 
the  world,  and  Topics  of  the  Day 
No.  3  presents  choice  morsels  of 
wit  and  humor. 

"  Cheating  the  Cheaters "  is  the 
Aesop's  Film  Fable  of  this  issue — 
a  gasconading  competition  between 
Henrv  Cat,  Fido  Dog  and  Milton 
Mouse,  whose  acts  belie  their  motto 
of  "  one  for  all,  all  for  one."  and 
proves  the  moral:  "It  takes  a  thief 
to  know  a  thief." 


Pathe  Review  No.  3,  besides  its 
"  Living  Paintings,"  street  scenes 
in  India  and  Pathecolor  gems  from 
a  village  in  Alsace,  draws  on  the 
New  York  aquarium  for  some 
material  called  "  Fish  Faces." 
Director  Dr.  Charles  H.  Towmsend 
co-operated  with  a  realistic  repro- 
duction of  sea-bottom  conditions, 
in  wrhich  the  moving  subjects  are 
seen  with  wonderful  clearness  of 
detail.  The  screen  shows  that  fish 
have  actual  "  faces,"  with  real  and 
characteristic  expression  in  them. 
The  •  European  brown  trout — a 
vicious  fighter — shows  his  bulldog 
jaw.  Trigger-fish  are  seen  to  have 
the  real  "  boob  face  "  and  the  sort 
of  wits  that  go  with  it,  for  they 
persist  in  trying  to  catch  and 
swallow  .a  black  spot  on  the  outside 
of  their  glass  tank.  The  Queen 
Trigger-fish  uses  its  eyes  in  the 
most  approved  "  vamp "  fashion. 
Shown  also  is  the  Pork  Fish — well 
named  because  it  is  always  hungry. 
Queerest  of  all  is  the  Moon-fish, 
which  is  like  a  silver  disc,  eight 
inches  in  diameter  and  barely  half 
an  inch  thick. 

This  issue  of  Pathe  Review  pre- 
sents also  a  curious  and  amusing 
shadow-action  picture  of  a  kind 
called  "  Silliettes "  dealing  with 
erotesque  adventures  of  "  The 
Merrie  Huntsman." 


Baby  Peggy  Releases  Scheduled 

Century  and  Universal  Prepared  To! 
Announce  Definite  Release  Plans 


A  T  THE  same  time  Julius  Stern 
returned  to  California,  Carl 
Laemmle  issued  an  order  lo  rush 
prints,  advertising  and  exploitation 
on  Baby  Peggy  Comedies,  giving 
them  right  of  way  owing  to  de- 
mands upon  the  home  office  of  Uni- 
versal from  its  exchanges  for  more 
;>t  the  little  star's  releases.  Both 
companies,  Century  and  Universal, 
are  now  prepared  to  make  definite 
announcement  and  to  end  the  in- 
quiries which  are  reported  as  hav- 
ing come  in  from  all  parts  of  the 
country  regarding  the  deferred 
Baby  Peggy  releases.  Although  the 
first  picture  is  not  scheduled  for  re- 
lease before  March  15,  Universal  is 
going  to  make  Baby  Peggy's  new 
picture  available  to  exhibitors  at  a 
much  earlier  date.  Those  who  con- 
tracted for  "  Little  Red  Riding 
Hood  "  will  be  advised  that  it  has 
been  definitely  taken  off  the  pro- 
gram due  to  the  series  of  misfor- 
tunes connected  with  its  production. 

At  a  recent  conference  held  be- 
tween the  Stern  Brothers  and  Uni- 
versal it  was  decided  to  put  the 
Baby  Peggy  pictures  back  on  the 
regular  program,  instead  of  making 
special  productions  and  selling  them 
ns  such.  The  mode  of  selling  will 
be  in  blocks  of  six.  to  be  released 
one  a  month. 


These  Baby  Peggy  Century 
Comedies  will  not  be  sold  individ- 
ually under  any  circumstances. 
They  must  be  sold  in  groups  of 
six.  The  word  Special  is  not  used 
in  any  way  and  they  are  released 
on  the  regular  program  as  follows : 
"Peg  o'  the  Movies,"  March  14; 
"Sweetie,"  April  11;  "The  Kid 
Reporter,"  May  16:  "Carmen,  Jr.," 
June  13;  "  Taking  Orders,"  July  18; 
"  Tips,"  August  18. 

As  the  titles  of  several  of  these 
have  been  changed  the  following 
supplies  the  authentic  title,  the  prin- 
cipal players  and  the  director. 

"  Sweetie,"  made  under  the  title 
of  "  Peggy  Immigrates,"  depicts 
Peggy  taking  pity  on  a  poor  man 
who  drives  a  grind  organ,  ending 
in  better  times  for  all. 

"  The  Kid  Reporter  "  was  orig- 
inally titled  "  The  Cub  Reporter," 
showing  Peggy  as  an  amateur  re- 
porter, who  secures  a  scoop  on  a 
paner. 

"  Carmen,  Junior,"  called  "  the 
Senorita  "  originally,  was  filmed  at 
San  Gabriel  mission.  It  is  a  story 
of  old  Spain,  with  Baby  Peggy  in 
a  dual  role. 

"Taking  Orders"  (in  produc- 
lion)  was  known  as  "Peggy's  Busy 
Day."  while  "  Tips "  has  already 
been  shown  at  a  few  first-run 
houses,  but  has  not  been  released. 


TwoComedies  on  F.B.O. 
Schedule  for  Later  Jan. 


TWO  comedies  will  be  is- 
sued by  the  Film  Book- 
ing Offices  of  America 
during  the  latter  part  of  the 
current  month.  They  are  a 
Plum  Center  Comedy,  "Pop 
Tuttle's  Long  Shot,"  pro- 
duced by  the  Paul  Gerson 
Pictures  Corporation,  of  San 
Francisco,  and  "A  Ringer  for 
Dad,"  the  sixth  of  the  Carter 
DeHaven  comedies  produced 
at  the  F.B.O.  studios. 

"Pop  Tuttle's  Long  Shot" 
brings  the  rustic  character, 
interpreted  by  Dan  Mason, 
to  the  country  race  track, 
where  he  pilots  his  famous 
horse,  "Wildfire,"  to  victory 
The  picture  was  directed  by 
Robert  Eddy. 

Carter  DeHaven  has  an- 
other comedy  of  domestic 
life  in  "A  Ringer  for  Dad." 
He  and  Mrs.  DeHaven  are 
seen  in  the  leading  roles. 
Among  the  many  comedy 
scenes  is  a  department  store 
sequence  in  which  Carter  suf- 
fers a  sad  defeat  at  the  bar- 
gain counter. 


New  Hallroom  Comedy 
Named  "Day  By  Day" 

The  first  of  the  Hallroom  Boys 
Comedies  written  by  Jean  Havez 
has  been  completed,  according  to 
word  from  producer  Harry  Cohn, 
and  will  shortly  be  released. 

Besides  the  fact  that  the  story 
is  from  the  clever  pen  of  Jean 
Havez,  it  is  also  distinctly  timely, 
as  its  title,  "  Day  by  Day,"  will  indi- 
cate— for  Havez  has  made  his  sub- 
ject an  angle  of  the  Coue  craze. 
Percy  and  Ferdie  decide  to  go  Coue 
one  better  on  his  day  by  day  stuff — 
and  they  do  it  "  in  every  way " 
too. 

In  "  Day  by  Day ''  five  come- 
dians, each  one  generally  featured 
by  himself  in  comedy  releases,  are 
in  the  cast,  namely,  Billy  Franey, 
Bud  Jamieson,  George  Williams,  Al 
Alt,  and  Eddy  Barry.  Harry  Ed- 
wards, who  directed  this  release, 
says  that  their  composite  efforts  are 
good  for  a  thousand  laughs. 


Hurd  Finishes  Comedy 
for  Burr 

Earl  Hurd.  well  known  cartoon- 
ist, has  finished  a  new  comedy  for 
C.  C.  Burr,  president  of  Mastodon 
Films,  Inc.  This  is  called  "Chicken 
Dressing." 

Mr.  Hurd  has  been  particularly 
successful  in  this  latest  innovation 
in  screen  entertainment  through  his 
discovery  of  a  method  whereby  liv- 
ing actors  and  his  caricatures  are 
combined  and  act  together  in  his 
screen  comedies.  His  pictures  have 
had  the  unusual  distinction  of  run- 
ning successively  in  many  of  the 
Broadway  first  run  houses. 

Mr.  Hurd  makes  six  such  come- 
dies for  Mr.  Burr  annually. 


342 


Motion  Picture  News 


Egyptian  History  Dis- 
closed in  Pathe  News 

The  most  important  and  richest 
discoveries  shedding  new  light  on 
the  obscure  ancient  history  of 
Egypt,  recently  made  at  Luxor  and 
described  in  newspaper  cables,  are 
exclusively  pictured  in  Pathe  News 
No.  3,  released  on  Jan.  6.  Pathe 
News  alone  was  fortunate  in  having 
a  cameraman  on  the  scene  of  the 
new  excavations  on  the  Nile  where 
the  tombs  of  old  Egypt's  most  cele- 
brated kings  have  been  located. 
The  films  were  rushed  to  Cairo,  and 
by  the  first  fast  steamship  to  New 
York. 

The  newspaper  accounts  particu- 
larly mention  the  discovery  and 
excavation  of  the  tomb  of  King 
Tut-Ankhamen  with  its  unearthed 
treasures.  These  are  shown  in  the 
Pathe  News  pictures.  Tomb  and 
treasures  date  back  3,000  years,  the 
period  when  Egypt  was  ruled  by 
that  mighty  monarch. 

Scenes  of  the  excavations  are 
shown,  together  with  the  tomb 
itself  and  the  entry  to  the  treasure 
house.  American  and  European 
archaeologists  agree  that  these  dis- 
coveries are  the  most  important  of 
their  kind  yet  made. 


Resume  of  News  Weeklies 


jiiimimmniiiiimitiiiimiiii 


Kinograms  No.  2212  -.—Albany,  Al. 
Smith  again  in  governor  s  chair ;  Boston, 
Happy  1923,  Axel  Bjorklund,  the  kids 
friend,  ushers  in  new  year  by  giving  away 
over  1,000  "hot  dogs;"  Personalities  in 
the  News:  New  Orleans,  Attorney  Gen- 
eral Coco,  who  is  vigorously  investigat- 
ing killings  laid  at  door  of  Ku  Klux 
Klan;  New  York,  CoL  George  Harvey; 
William  B.  Leeds,  Jr.,  son  of  Princess 
Anastasia,  arrives  with  his  bride,  the 
former  Princess  Xenia,  of  G"ece; 
Washington,  Miss  Margaret  Williams, 
English  artist;  Chief  Justice  Tatt; 
Prince  Caetani,  the  new  Italian  Ambas- 
sador; Chicago,  Dorothy  Cannon,  heiress 
to  $50,000,000,  who  gave  up  luxuries  and 
social  career  and  studied  for  opera; 
Paris,  Frank  Moran,  veteran  American 
heavyweight,  trains  for  his  bout  with 
Nilles;  Berkeley,  Cal.,  school  kids  have 
what  they  call  a  "tin-can  orchestra; 
New  York,  two  Irish  consuls  in  blood- 
less war;  Union,  111.,  she  observes  her 
112th  Christmas— Mrs.  Mary  Vermett 
was  born  on  Christmas  Day  in  1810  in 
Cork,  Ireland;  Cherbourg,  Uncle  Sam  s 
Santa  Claus  ship  arrives;  Brighton 
Beach,  Health  Hint— how  to  get  pneu- 
monia—Ida Schnall  and  Lauretta  Allan 
pick  coldest  day  yet  for  snow  frolic; 
San  Pedro,  Cal.,  officers  and  men  of 
"Oklahoma"  give  a  party  for  hundreds 
of  orphans. 

Kinograms  No.  2213 :— Coblenz^  out 
doughboys  on  Rhine  play  Santa;  Miami, 
Fla    all  the  folks  at  famous  resort  turn 


An  Invitation 
To  Directors— 

WHAT'S  YOUR 
m     >  BIG  IDEA  ? 

I  believe  that  every  director  has  a  pet 
hobby — some  favorite  script  or  story  that 
he  has  long  wanted  to  make — one  that  he 
has  felt  sure  could  be  piaturized  into 
an  excellent  attraction. 

I  feel  certain  that  among  these  hun- 
dreds of  ideas  there  must  be  many  that  are 
really  and  truly  great!  If  they  are,  I  want 
to  see  and  hear  of  them.  If  they  are 
worth  while  making,  I  will  help  you  make 
them. 

So  I  extend  this  invitation — if  you  have 
any  story  or  theme  that  you  believe  could 
be  made  into  a  great  picture,  let  me  hear 
from  you.  It  is  possible  that  your  par- 
ticular hobby  may  contain  enough  origi- 
nality in  plot  and  form  to  make  the  very 
scenario  I  am  looking  for.  Let  me  hear 
from  you. 


UNIVERSAL  PICTURES  CORP. 

1600  Broadway,  New  York  City 


out  to  see  Jackie  Ott  do  his  stunts;  San 
Francisco,  cavalry  at  Presidio  use  "mon- 
key drill"  to  make  troopers  thorough 
horsemen;  Newburgh,  N.  Y.,  skating 
stars  in  races  for  titles;  Constantinople, 
U.  S.  bluejackets  save  lives  »f  730  on 
a  burning  ship;  Personalities  in  the 
News:  New  York,  Rt.  Hon.  Stanley 
Baldwin,  Chancellor  of  the  British  Ex- 
chequer; Dr.  Emile  Coue,  famous  French 
apostle  of  auto-suggestion;  Washington, 
Secretary  Albert  B.  Fall  of  Department 
of  Interior  resigns  from  Cabinet. 

Pathe  News  No.  2: — Montauk  Point, 
N.  Y.,  British  rum  schooner  is  pounded 
to  bits  on  sandbar  by  force  of  unusually 
heavy  sea;  Los  Angeles,  Cal.,  he's  6  ft. 
2  in.  tall  and  weighs  98  lbs.  If  no  one 
loves  a  fat  man,  they'll  all  love  this  con- 
tracted specimen  of  humanity;  Liverpool, 
England,  huge  floating  crane  lifts  and 
transports  a  160-ton  steel  bridge  as  if  it 
were  a  toy;  Winnipeg,  Canada,  snow- 
slide  buries  train,  leaving  nothing  but 
smokestack  of  the  locomotive  visible ; 
Who  are  America's  Customers? — Ani- 
mated by  Bert  Green;  Moscow,  Russia, 
Soviet  Russia  keeps  her  soldiers  in  form; 
Stromboli  Island,  Italy,  "  Lighthouse  of 
Mediterranean"  bursts  into  flame! 
Niagara  Falls,  Canada,  heavy  snows  and 
ice  cannot  stem  the  majestic  fall  of 
Niagara's  turbulent  waters. 


Pathe  News  No.  3 : — Paris,  France, 
Allied  conference  of  Premiers  breaks  on 
Reparations  problem;  Los  Angeles,  Cal., 
vie  with  lightning  in  speed  at  motor-boat 
races;  Luxor,  Egypt,  priceless  treasures 
unearthed  in  Pharaoh's  tomb ;  In  the 
Limelight:  New  York  City,  Emile  Coue 
comes  to  U.  S.  for  lecture  tour;  Con- 
stantinople, Turkey,  "Joan  of  Arc  "  of 
Turkey;  Paris,  France,  decorate  taxicab 
for  "distinguished  service  "  in  war; 
Milan,  Italy,  biggest  monument  in  Italy 
undergoes  repairs;  Lake  Placid,  N.  Y., 
winter  vacationists  find  joy  in  a  paradise 
of  snow. 


International  News  No.  3 : — Dublin, 
Ireland,  last  of  England's  soldiers  get  a 
tumultous  good-bye  as  they  depart  for 
home;  Jackson,  N.  H.,  society  folk  in 
snow  frolic  find  real  sport  in  novel  ob- 
stacle race;  Montauk  Point,  L.  I.,  ocean 
storm  cheats  hootch  sleuths  of  prize; 
Interesting  Folks  In  the  News  of  the 
Day:  Ambassador  Harvey;  Mrs.  Hard- 
ing's nurse,  Miss  Ruth  Powderly;  Chief 
Justice  Taft;  Chicago,  111.,  winter  winds 
topple  church  steeple;  Altoona,  Pa.,  new 
speed  record  on  famous  horse-shoe  curve; 
Sea  of  Marmora,  Turkey,  spectacular 
blaze  at  sea  destroys  French  transport  as 
American  warship  saves  500  in  thrilling 
rescue. 


International  News  No.  4: — Constan- 
tinople, Turkey,  2,500  exiles  facing  death, 
saved  from  Turk  captors;  Interesting 
Folks  in  the  News  of  the  Day:  Dr.  Emile 
Coue;  Ambassador  Harvey  tells  Presi- 
dent Harding  at  the  White  House  all 
about  the  critical  situation  abroad;  Lake 
Placid,  N.  Y.,  skating  by  flare-light  latest 
winter  novelty;  International  Snapshots; 
New  York  City,  Atlantic  fleet  leaves  for 
Panama  maneuvers;  Alwar  State,  India, 
trained  cheetahs  stalk  antelope  for  In- 
dia's nobles. 


Selznick  News  No.  1107-D: — San  Fran- 
cisco, Cal., .  John  Nash,  healer,  walks 
across  continent  to  make  his  home  in 
rocky  cave  on  shores  of  the  Pacific; 
Paris,  France,  cab,  one  of  transport  in 
1914  defense  of  Paris,  placed  among  war 
relics  in  French  Museum;  Palm  Beach, 
Fla.,  Fashions:  a  suit  for  Southern  wear 
created  by  Sally  Milgrim;  Constan- 
tinople, French  army  hospital  ship  burns; 
U.  S.  navy  destroyer  comes  to  rescue; 
New  York,  N.  Y.,  Will  Rogers  remarks 
on  News  of  the  Day;  Doom,  Holland, 
after  watchful  waiting  at  Doom,  Selznick 
cameraman  succeeds  in  obtaining  some 
informal  pictures  of  German  Princess 
who  married  William  Hohenzollern; 
Here  are  Sports  to  Suit  All  Climates: 
Jackson,  N.  H.,  Miami  Beach,  Fla.,  San 
Pedro,  Cal. ;  New  York,  Coue  arrives 
and  Day  by  Day  We  Get  Better  and 
Better. 


Selznick  News  No.  1108-D: — Paris. 
France,  12,000  in  French  cross  country 
classic;  Pasadena,  Cal.,  West  beats  East 
at  football  in  mid-winter  game;  New 
York,  N.  Y.,  Fashions:  An  Afternoon 
Frock  created  by  Sally  Milgrim;  New 
Orleans,  La.,  big  crowd  sees  start  of 
1923  racing  season  in  New  Orleans;  On 
the  Rhine,  British  War  Minister  visits 


Committee  Lauds 
Educational  Films 

THE  latest  report  of  the 
Better  Films  Committee 
of  the  Chicago  Woman's 
Aid  carries  the  names  of  five 
of  Educational's  Short  Sub- 
jects as  "  especially  recom- 
mended for  the  child,  adoles- 
cent and  family  group,"  and 
also  lists  a  new  series  of  sin- 
gle reel  novelty  subjects. 

The  Educational  Pictures 
recommended  were  the  Camp- 
bell Comedies  "Monkey 
Shines"  and  "A  Rag  Doll 
Romance";  the  Earl  Hurd 
Comedy,  "Fresh  Fish"; 
"  Crash,"  the  first  of  the  new 
one-reel  Cameo  Comedies; 
and  "  Man  vs.  Beast,"  the  two- 
reel  special  showing,  Louis 
Shuman's  expedition  into  the 
heart  of  Africa.  "  Lyman  H. 
Howe's  Hodge-Podge,  the 
novelty  series,  was  also  ap- 
proved. 


"Melo  Comedies"  for 
Johnny  Hines 

A  new  name  to  designate  the  par- 
ticular type  of  comedy  created  by 
Johnny  Hines  has  been  devised 
thanks  to  Harriette  Underhill,  mo- 
tion picture  critic  of  the  New  Yor 
Tribune.  Henceforth  they  will  be 
known  as  "Melo  Comedies."  In- 
formation to  this  effect  left  the 
Burr  offices  last  week  to  the  trade. 

Miss  Underhill  was  unwittingly 
responsible  for  this  creation.  While 
reading  her  review  of  "Sure  Fire 
Flint"  in  the  Tribune  Mr.  Burr  was 
struck  by  the  term  which  Miss  Un- 
derhill had  thrown  in  casually  in  a 
particularly  sprightly  sentence  of 
enthusiasm. 

"Melo  Comedy"  will  be  imprint- 
ed on  all  the  advertising  matter 
which  has  been  prepared  for  John- 
ny Hines'  new  picture,  "  Luck," 
which  he  just  completed. 


Buster  Keaton's'Next  Is 
"The  Balloonatic" 

Buster  Keaton's  initial  offering 
for  1923  is  a  two-reeler  called  "The 
Balloonactic,"  which  will  be  re- 
leased by  First  National  late  in 
January.  Buster  and  Eddie  Cline, 
his  director,  who  concocted  the 
story  of  "The  Balloonatic"  have 
put  into  it  some  hair  raising  stunts. 

Buster  and  Phyllis  Haver  play- 
ing opposite  him  in  "The  Balloon- 
atic" and  of  course  had  to  have 


"Pest  of  the  Storm 
Country"  Finished 

"Pest  of  the  Storm  Country,"  the 
Mermaid  comedy  featuring  Louise 
Fazenda,  has  been  finished,  and  will 
be  released  by  Educational  in  Feb- 
ruary. Jack  White  has  sent  the 
Fazenda  Company  to  Wilmington, 
Cal.,  where  the  opening  scenes  for 
the  second  picture  of  the  group 
featuring  this  popular  comedienne 
will  be  taken.  Bob  Kerr  is  direct- 
ing, and  the  cast  includes  Harry 
Gribbon  and  Cliff  Bowes. 


Army  of  Occupation  on  Rhine;  Mon- 
treal, Can.,  Canadians  again  prove  they 
excel  in  snow  sports;  Hollywood,  CaL, 
Doug  and  Mary  hosts  to  the  Legion's 
head;  Croton,  N.  Y.,  Croton  goes  on  ■ 


January  jo,  1923 


343 


Production- Distribution  Activities 


"Dr.  Jack' '  Bookings  Are 
Being  Extended 

PATHE  quotes  telegrams 
from  Portland,  Ore., 
which  show  that  flourish- 
ing city  literally  "  obsessed  " 
with  Harold  Lloyd's  "  Dr. 
Jack,"  at  the  Majestic  Thea- 
tre. In  wiring  the  Home 
Office  that  the  Majestic  had 
just  added  the  sixth  week  to 
its  original  one-week  book- 
ing, with  no  signs  of  a  let-up 
in  capacity  attendance  in  spite 
of  continuous  bad  weather, 
Branch  Manager  Samuelson 
added: 

"  Majestic  announces  they 
will  run  it  all  winter  if  the 
crowds  continue." 

In  San  Francisco  the  "  Dr. 
Jack "  situation  is  equally 
flattering,  but  not  so  unex- 
pected, as  the  New  Portola's 
booking  was  for  an  extended 
run,  and  the  house  was  closed 
for  several  weeks  in  order  to 
prepare  for  it  with  $75,000 
worth  of  alterations  and  new 
decorations.  All  reports  agree 
that  these  preparations  have 
been  fully  justified. 


N.  Y.  Stock  Exchange  in 
Melford  Picture 

The  interior  of  the  New  York 
Stock  Exchange  has  been  repro- 
duced on  the  stage  at  the  Para- 
mount Long  Island  studio  for 
scenes  in  George  Melford's  latest 
picture,  "  You  Can't  Fool  Your 
Wife."  Much  wild  speculating  was 
indulged  in  by  the  168  extra  men 
on  the  floor  of  the  exchange  dur- 
ing the  filming  of  the  scene  but  no 
money  was  lost. 


Madge  Bellamy  Feature  Started 

"The  Tinsel  Harvest"  Is  Selected 
as  First  of  Her  Starring  Vehicles 


Jobyna  Ralston  Oppos- 
ite Harold  Lloyd 

According  to  a  telegram  received 
from  the  Hal  Roach  studios  by 
Pathe,  Jobyna  Ralston  has  been  en- 
gaged as  leading  lady  for  the  Har- 
old Lloyd  featuring  comedy  just 
now  going  into  production.  "  Dr. 
Jack's "  successor,  called  "  Safety 
Last,"  was  completed  before  Lloyd's 
recent  visit  to  New  York.  The  title 
of  the  forthcoming  picture  is  not 
yet  announced. 

For  nearly  a  year  past  Jobyna 
Ralston  has  been  steadily  winning 
her  way  into  the  affections  of  pic- 
ture patrons  as  leading  lady  of  the 
one-reel  Paul  Parrott  comedies. 
She  is  a  Southern  girl  not  yet  nine- 
teen years  old,  born  in  a  little  town 
in  the  hills  of  Tennessee.  After  a 
year  in  a  New  York  dramatic 
school  she  was  "  discovered "  by 
Ned  Wayburn  and  appeared  in  the 
musical  comedy,  "Two  Little  Girls 
in  Blue."  Going  to  California,  she 
was  engaged  by  Max  Linder  for  his 
burlesque  of  "  The  Three  Musket- 
eers." Later  she  was  engaged  for 
work  at  the  Hal  Roach  studios. 


PRODUCTION  work  on  the 
feature  in  which  Madge  Bell- 
amy will  make  her  bow  as  a  star  is 
now  under  way  at  Culver  City,  Cal., 
according  to  information  received  in 
New  York  by  Associated  Exhib- 
itors, the  organization  that  is  ele- 
vating her  to  stellar  position. 

The  vehicle  selected  is  Harold 
Shumate's  "  The  Tinsel  Harvest," 
which  has  been  especially  adapted 
for  Miss  Bellamy.  William  A. 
Seiter  is  directing  the  production. 

John  Bowers,  who  played  John 
Ridd  in  ''  Lorna  Doone,"  the 
Maurice  Tourheur  triumph  in 
which  Miss  Bellamy  was  strongly 
featured  and  in  which  she  added 
materially  to  her  prestige,  is  to  have 
the  leading  male  role  in  "  The 
Tinsel  Harvest." 

The  other  members  of  Miss  Bell- 
amy's supporting  cast,  it  is  de- 
clared, were  selected  with  equal 
care,   and  all   reports  are   to  the 


effect  that  the  work  of  production, 
now  fairly  under  way,  gives  assur- 
ance of  an  attraction  that  will  prove 
notable  among  the  coming  season's 
offerings. 

The  announcement  that  Madge 
Bellamy  had  been  secured  by  Asso- 
ciated Exhibitors  was  made  just 
following  her  triumph  in  the  title 
role  of  "  Lorna  Doone,"  and  on 
the  eve  of  the  release  of  the  Thomas 
H.  Ince  production,  "  The  Hotten- 
tot," in  which  she  is  featured  with 
Douglas  MacLean. 

Since  the  receipt  of  details  re- 
specting the  plans  for  the  first  of 
the  six  features  to  be  made  for 
Associated,  Arthur  S.  Kane,  presi- 
dent of  that  organization,  declares 
himself  more  than  ever  elated  over 
the  tie-up  and  confident  that  the 
Bellamy  attractions  will  make  a 
great  contribution  to  the  excellence 
of  Associated's  program. 


Critics  Praise  Mary  Pickford 


Chicago 
Work  in 


Reviewe 
"  Tess  of 


WHEN  Mary  Picktord's  new 
production  of  her  famous 
"  Tess  of  the  Storm  Country " 
opened  at  the  Roosevelt  theatre, 
Chicago,  it  met  the  instant  and 
unanimous  approval  of  public  and 
reviewers  and  has  been  doing  a  big 
box-office  business  during  an  unlim- 
ited engagement,  according  to 
United  Artists.  The  picture  opened 
during  the  holidays. 

"  Miss  Pickford  offers  you,  as  a 
gift,  her  new  version  of  '  Tess  of 
the  Storm  Country,' "  said  Mae 
Tinee,  in  the  Tribune,  of  this 
United  Artists  release.  "  She  had 
for  a  long  time  been  petitioned  to 
remake  the  tilm,  which,  at  the  time 
it  first  appeared,  was  a  great  favor- 


Jobyna  Ralston,  engaged  as  leading  lady 
in  HaroV  Lloyd's  next  production. 


rs  Commend  Star's 
the  Storm  Country  " 

ite.  At  last  she  consented,  and  the 
result  is  a  de  luxe  '  Tess '  that  will 
surely  delight  those  who  loved 
the  '  Tess  '  that  was." 

"  If  you  have  not  always  thought 
so,  after  you  have  seen  the  new 
'Tess  of  the  Storm  Country'  you 
will  heartily  agree  there  never  was 
another  Mary  Pickford — and  prob- 
ably there  never  will  be  another 
Mary  Pickford,"  was  the  opinion 
of  Observer  in  the  Herald  and 
Examiner.  "  She  does  not  look  a 
day  older  and  it  does  seem  as  if  she 
grew  more  beautiful  every  year." 

Added  genius  has  come  into  the 
sun  along  with  Mary  Pickford's 
beauty.  Her  new  '  Tess  of  the  Storm 
Country'  at  the  Roosevelt  theatre  is 
the  quintessence  of  beauty,  charm 
and  graciousness — of  perfection  in 
the  art  of  the  motion  pictures — of 
the  excellent  qualities  that  go  to 
make  up  the  sensitive,  delicate 
th  ings  of  life,"  said  Rob  Reel  in 
the  American. 

"  There  is  something  so  perfect 
about  everything  that  Mary  Pick- 
lord  does."  said  Genevieve  Harris 
in  the  Evening  Post.  "  Her  delicate 
features  are  like  those  painters  have 
given  to  their  Madonnas.  Her  every 
gesture  is  at  once  expressive  and 
full  of  unstudied  grace.  Every  ex- 
pression of  her  mobile  face  seems 
the  reflection  of  a  thought  or  an 
emotion  within — never  the  conscious 
"  It  was  courageous  of  Mary 
Pickford  to  gamble  with  time  as 
she  has  done,"  wrote  Virginia  Dale 
in  the  Journal.  "In  a  sense  she 
risked  her  present  on  her  past.  She 
has  given  this  second  time  a  char- 
acter more  mellow,  lovelier,  and 
with  a  finer  sense  of  values. 


"One  Week  of  Love" 
Opens  in  N.  Y. 

U/\NE  WEEK  OF 
II  LOVE,"  the  Selz- 
nick  special  starring 
Elaine  Hammerstein  and  Con- 
way Tearle,  opened  at  the 
Capitol  theatre,  New  York 
City,  Sunday,  January  7th  for 
a  week's  engagement. 

In  the  New  York  dailies 
the  highly  melodramatic  qual- 
ities of  the  production  were 
stressed,  the  aeroplane  crash 
and  the  train  wreck  being 
warmly  commended. 

The  engagement  at  the 
Capitol  theatre  will  open  up 
the  New  York  territory  for 
the  picture  which  it  is  said 
was  booked  rapidly  by  metro- 
politan exhibitors  immediate- 
ly after  the  special  showing  at 
the  Ritz-Carlton  some  weeks 
ago.  The  entire  Loew  and 
Fox  circuits  have  already 
scheduled  the  production  as 
well  as  most  of  the  big  inde- 
pendent theatres  in  the  terri- 
tory. 

Old  Fighters  Appear  in 
"  Fighting  Blood" 

"  Some  Punches  and  Judy,"  the 
fifth  round  of  the  H.  C.  Witwer- 
Collier's  Weekly  stories,  which  are 
now  in  production  for  release 
through  the  Film  Booking  Offices 
of  America,  will  contain  a  fight 
scene  which  will  be  practically  a 
replica  of  the  famous  battle  be- 
tween Joe  Rivers  and  Ad  Wolgast 
for  the  championship  of  the  world, 
held  on  July  4th,  1912.  The  prin- 
cipals of  the  screen  fight  will  be 
Rivers  himself  and  George  O'Hara. 
playing  the  leading  role  in  "  Fight- 
ing Blood."  O'Hara  was  trained 
for  this  fight  by  Wolgast,  so  that  the 
famous  battle  of  1912,  which  ended 
in  a  double  knockout,  will  be  repro- 
duced in  every  detail  in  "  Fighting 
Blood." 


"Remittance  Woman" 
Is  Novelized 

"  The  Remittance  Woman,"  an  F. 
E.  O.  picture  starring  Ethel  Clayton, 
has  the  distinction  of  being  the  first 
motion  picture  to  be  novelized  and 
carried  serially  by  a  motion  picture 
fan  magazine.  The  story  is  by 
Achmed  Abdullah,  and  appeared 
originally  in  Blue  Book  Magazine. 
Movie  Weekly  has  adapted  a  Ac- 
tionized version  from  the  motion 
picture  and  this  has  been  appearing 
in  the  past  six  issues  of  that  maga- 
zine, illustrated  by  scenes  from  the 
production. 

Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


344 


Motion  Picture  N  e  zv  s 


First  National  Selects  Title 


Initial  Carewe 
Released  as  "Mi 


"M 


Production  to  Be 
ghty  Lak  a  Rose" 


IGHTY  LAK  A  ROSE  "  has 
finally  been  decided  on  by 
First  National  officials  as  the  title 
tor  the  big  picture  Edwin  Carewe 
has  finished  and  which  is  scheduled 
for  First  National  release  next 
month. 

It  is  called  a  drama  of  high 
society  and  low  society  and  it  is 
the  initial  First  National  attraction 
that  has  been  produced  since  Rich- 
ard A.  Rowland  became  general 
manager  of  Associated  First 
National. 

"  '  Mighty  Lak  A  Rose  '  looks  to 
me  like  a  showman's  picture,"  de- 
clared Mr.  Rowland.  "  It  has  no 
big  stellar  names  but  it  has,  never- 
theless, a  strong  heart  appeal. 

"  It  was  not  made  at  an  extrav- 
agant negative  cost,  neither  was 
anything  left  undone  to  make  it  a 
big  theatre  attraction.  It  has  one 
cf  the  best  exploitation  titles  that 
could  have  been  sleeted  for  it.  Mr. 
Carewe  has  made  an  exceptional 
exhibitor  picture." 


It  is  not  a  "  star "  picture,  the 
cast  contains  names  known  to  thou- 
sands of  motion  picture  goers. 
James  Rennie,  well  known  to  the 
stage  and  who  has  appeared  on  the 
screen  with  Dorothy  Gish  in  "  Re- 
modeling Her  Husband"  and  "Fly- 
ing Pat  "  (after  which  he  married 
Dorothy),  has  an  important  role. 
Dorothy  Mackaill,  an  English  girl 
who  won  Broadway  fame  as  a  Zieg- 
feld  beauty  and  who  was  selected 
as  the  "  typical  American  girl  "  in 
Torchy  Comedies,  has  another  lead- 
ing part.  Among  the  others  are 
Sam  Hardy,  known  both  to  stage 
and  screen ;  Anders  Randolf ,  who 
has  appeared  in  big  screen  produc- 
tions for  the  past  five  years ;  Helen 
Montrose,  Harry  Short,  Paul  Pan- 
zer, Dora  Mills  Adams  and  "  Jean 
Bronte,"  knowing  Collie. 

"  Mighty  Lak  A  Rose "  is  an 
original  tale  by  Curtis  Benton,  who 
has  already  given  to  the  screen  sev- 
eral  successful  pictures. 


Pyramid  to  Extend  Cooperation 

Will  Supplement  Exploitation  Ac- 
tivities On  All  Coming  Releases 


Open  House  Week  Held 
by  Universal 

HARRY  S.  BROWN, 
sales  manager  of  Uni- 
versal's  Washington  (D. 
C.)  exchange,  this  week  insti- 
tuted an  innovation  in  his  re- 
lationship with  exhibitors  of 
that  territory  when  he  de- 
clared Open  House  Week  and 
invited  all  exhibitors  in  the 
Washington  territory  to 
come  to  town  at  the  expanse 
of  Universal. 

The  occasion  for  this  spe- 
cial inducement  was  the  de- 
sire of  Universal  officials  to 
greet  their  exhibitor  patrons 
in  their  new  quarters.  The 
Universal  exchange  recently 
moved  into  one  of  the  best 
equipped  film  office  buildings 
in  the  country. 

The  novelty  of  Brown's  in- 
vitation lies  in  the  fact  that 
the  railroad  fare  of  out-of- 
town  exhibitors  will  be  paid 
by  the  Universal  exchange  in 
cash  and  not  in  service,  as  has 
been  done  heretofore  under 
similar  conditions. 


Chicago  Critics  Praise 
"Lorna  Doone" 

Chicago  picture  critics  paid  a  fine 
tribute  to  Maurice  Tourneur  after 
seeing  his  latest  First  National  re- 
lease, "  Lorna  Doone,"  at  the  Roose 
velt  theatre.  Genevieve  Harris 
wrote  in  the  Chicago  Post : 

"  The  spectacular  possibilities  of 
'  Lorna  Doone  '  have  been  realized 
by  Maurice  Tourneur,  who  has 
made  his  picture  version  of  the 
lamous  story  a  vision  of  beauty 
from  the  first  scene  to  the  last. 

"  '  Lorna  Doone '  is  a  praise- 
worthy production,  a  picture  which 
should  be  seen  by  all  who  appreciate 
beauty.  It  is  also  a  first  class  ad- 
venture picture." 

May  Tinee  said : 

"  It  seems  to  me  that  the  director 
has  used  excellent  discretion  and 
bi  ought  the  tale  to  the  screen  after 
a  fashion  that  would  have  pleased 
the  author.  I  liked  the  picture. 
Madge  Bellamy,  as  Lorna,  is  exqui- 
site and  appealing.  Mr.  Tourneur 
is  a  director  who  knows  his  busi- 
ness." 


"The  Eternal  Flame" 


UPON  entering  its  second  year 
of  production,  Pyramid  Pic- 
tures, Inc.,  announces  that  it  has 
undertaken  to  effect  direct  exhibitor 
cooperation  to  supplement  the  ex- 
ploitation activities  of  its  distrib- 
utors, American  Releasing  Corpora- 
tion, in  connection  with  every 
Pyramid  production. 

A  campaign  in  behalf  of  the  five 
special  features  already  completed 
and  released,  namely,  "  My  Old 
Kentucky  Home,"  "His  Wife's 
Husband,"  "  Queen  of  the  Moulin 
Rouge,"  "  When  the  Desert  Calls  " 
and  "  What  Fools  Men  Are,"  as 
well  as  for  those  Pyramid  produc- 
tions now  in  work  and  scheduled 
tor  release,  some  of  which  are 
"  Wife  in  Name  Only,"  "  Cap'n 
Eri,"  "  Tatiana,"  "  The  Deerslayer  " 
and  "  Barnum,  Jr.,"  involving  an 
expenditure  said  to  be  about  $10,000 
per  month,  has  already  been 
launched  for  the  benefit  of  theatres 


contracted  to  play  these  and  all 
subsequent  Pyramid  productions. 

The  outstanding  feature  of  this 
co-operation  is  the  free  distribution 
cf  handsome,  two-color  heralds  to 
theatres  throughout  the  country, 
which  is  a  distinct  innovation.  In 
addition  to  the  usual  copy,  there  is 
printed  on  the  back  page  of  the 
heralds  an  offer  to  the  patrons  of 
'.he  theatres  receiving  same  of  a  free 
six  months  subscription  to  a  new 
tan  magazine  called  "  The  Pyramid 
Picture  Monthly,"  published  by 
Pyramid  Pictures,  Inc. 

The  initial  quantity  of  heralds 
being  printed  for  each  of  these  pro- 
ductions is  3,000,000  and  those  for 
"  My  Old  Kentucky  Home," 
"  Queen  of  the  Moulin  Rouge  "  and 
"  When  the  Desert  Calls "  have 
already  been  shipped  out  to  all  of 
the  exchanges  of  the  American  Re- 
leasing Corporation  for  redistribu- 
tion to  theatres. 


Will  Reorganize  2nd 
National  Exchange 

COMPLETE  reorganiza- 
tion of  the  Second  Na- 
tional Pictures  Corpora- 
tion distributing  system  is 
under  way,  according  to  an 
announcement  by  officials  of 
the  concern.  Dale  Hanshaw 
has  been  engaged  to  under- 
take the  work  in  the  field,  and 
following  his  return  to  New 
York  he  will  be  connected 
with  the  main  office. 

Mr.  Hanshaw  left  this  week 
for  Philadelphia,  Baltimore, 
Washington,  Cleveland,  In- 
dianapolis, Chicago,  Milwau- 
kee, Detroit  and  Syracuse, 
where  important  changes  in 
the  Second  National  exchange 
system  are  comtemplated. 

Old  exchanges  reorganized 
and  new  exchanges  estab- 
lished, it  was  stated  by  Sec- 
ond National,  will  be  in- 
structed to  impress  exhibitors 
with  the  fact  that  only  Amer- 
ican made  pictures,  produced 
by  progressive  independents, 
will  be  accepted  in  future  for 
distribution  by  Second  Na- 
tional. 


New  Exploitation  for 
4 'Shopgirl" 

The  C.  B.  C.  Film  Sales  Cor- 
poration has  just  completed  and 
sent  to  the  territorial  holders  of 
their  feature,  "  Only  a  Shopgirl,"  a 
new  exploitation  accessory,  in  ac- 
cordance with  the  company's  plan  to 
give  the  exchanges  something  new 
to  work  with  and  build  ideas  around 
each  week. 

This  week  the  exploitation  him 
takes  the  form  of  a  sheet  on  which 
they  have  had  reprinted  all  the  re- 
views on  this  second  picture — and, 
to  accelerate  co-operation,  having 
also  reprinted  separately,  as  sugges- 
tions for  catch-lines  some  good  de- 
scriptive word  or  phrase  about  the 
picture  from  each  review  so  they 
may  be  seen  at  a  glance. 

These  have  been  printed  up  on 
cardboard,  so  they  may  be  used  to 
hang  in  the  various  offices  or  as 
lobby  displays  or  window-cards  and 
also  on  newspaper  stock,  so  they 
may  be  used  as  mailing  sheets  and 
"  letter-stuffers." 


Will  Construct  Forest 
For  "Scarecrow" 

An  entire  New  Er.uland  wood  is 
under  construction  at  the  Biograph 
studios  for  Glenn  Hunter's  next 
Film  Guild  picture,  for  Hodkinson 
release.  "  The  Scarecrow,"  was 
adapted  from  Percy  MacKaye's 
famous  witchcraft  romance  by 
James  Ashmore  Creelman  and 
Frank  Tuttle.  A  studio  built  forest 
was  used  instead  of  an  actual  ex- 
terior in  order  to  enable  production 
manager  Fred  Waller  to  use  a  spe- 
cial lighting  system  which  repro- 
duces the  leaf  and  foliage  shadows 
on  the  forest  floor  in  fantastic,  dec- 
orative designs. 

This  is  the  first  time,  it  is  claimed, 
that  artificial  exteriors  have  been 
constructed  in  order  to  secure  this 
combination  of  realism  with  deco- 
rative, yet  natural,  designs  in  light 
and  shadow. 


Sets  New  Record 

For  the  first  time  in  the  history 
of  Richmond,  Va.,  a  motion  picture 
has  had  a  two  weeks'  run.  The 
picture  was  "The  Eternal  Flame," 
with  Norma  Talmadge,  and  the 
theatre  that  broke  all  Richmond 
records  was  the  Broadway. 


Adventure  Film  Draws  Interest 


T 


"Head  Hunters  Of  The  South  Seas"  As 
Broadway  Attraction   Is  Approved 


Only  A 

SHOP 
GIRL* 


HE  Associated  Exhibitors' 
feature,  "  Head  Hunters  of 
the  South  Seas,"  Martin  Johnson's 
picturization  of  his  thrilling  adven- 
tures among  the  wild  tribes  of 
Malekula  and  other  unexplored 
islands,  has  been  the  photoplay  at 
B.  S.  Moss'  Broadway  (New  York) 
theatre  this  last  week. 

"  In  some  respects  '  Head  Hunt- 
ers '  seems  even  more  interesting 
than  Martin  Johnson's  two  earlier 
pictures,"  said  the  New  York 
Times,  "  which  may  be  accounted 
for  by  the  fact  that  in  making  it 
Mr.  Johnson  had  the  advantage  of 
his  previous  experiences  and  ac- 
quaintance with  the  natives.  Con- 
sidering the  difficulties  under  which 
the  pictures  were  made,  the  camera 
work  is  remarkably  good,  too." 


"  We  were  rewarded  by  getting 
a  great  shudder  out  of  this  pic- 
ture," said  Harriette  Underhill  in 
the  Nezv  York  Tribune.  "  One  part 
of  the  picture  shows  dwarf  men 
who  live  in  the  trees  like  monkeys. 
In  fact,  they  are  much  more  like 
monkeys  than  like  civilized  human 
beings.  In  one  scene  the  cannibals 
are  snapped  at  a  feast  and  they 
parade  around  flourishing  a  first 
joint  of  Little  Eva,  or  perhaps  of 
old  Uncle  Tom,  as  they  gobble 
their  goodies." 

The  scenic  effects  in  the  picture 
also  came  in  for  enthusiastic  com- 
ment from  the  gatherings  at  the 
Broadway  during  the  week,  notably 
the  earthquake  scene,  the  eruption 
of  a  volcano,  and  the  remarkable 
shark  picture. 


January  20,  1923 


345 


Lichtman  Releases  Are 
Near  Completion 

ONE  production  has  been 
completed  and  another 
is  near  completion  for 
Lichtman  release. 

"The  Girl  Who  Came 
Back,"  Tom  Forman's  next 
production  for  Preferred  Pic- 
tures, 'is  near  completion  at 
the  Schulberg  studios  in  Los 
Angeles.  The  picture  is 
based  on  the  popular  stage 
success  by  Charles  E.  Blaney 
and  Samuel  Ruskin  Golding 
and  has  in  its  cast  Gaston 
Glass,  Miriam  Cooper,  Ken- 
neth Harlan,  Joseph  Dow- 
ling  and  Zasu  Pitts.  It  is 
scheduled  for  release  through 
Al  Lichtman  Exchanges  in 
the  early  spring. 

"  Poor  Men's  Wives,"  Gas- 
nier's  spectacular  drama  fea- 
turing Barbara  La  Marr, 
David  Butler,  and  Zasu  Pitts 
has  been  completed  at  the 
Schulberg  Studios.  The  film 
is  now  being  cut  and  titled 
and  prints  will  be  in  the  ex- 
changes of  the  Al  Lichtman 
Corporation  the  early  part  of 
February. 

According  to  an  announce- 
ment made  by  Lichtman  the 
release  program  of  his  com- 
pany has  been  altered  to  give 
"  Poor  Men's  Wives  "  to  ex- 
hibitors following  Gasnier's 
production  of  "  The  Hero " 
which  is  the  January  release. 
Tom  Forman's  production, 
"Are  You  A  Failure?"  which 
was  originally  scheduled  to 
follow  "The  Hero"  will  be 
held  for  the  March  release 
following  "Poor  Men's 
Wives." 

"Alice  Adams"  Follows 
Tarkington  Book 

Florence  Vidor  has  kept  her 
word  to  picturize  Booth  Tarking- 
ton's  prize-winning  novel,  "  Alice 
Adams,"  exactly  as  the  author 
wrote  it.  This,  at  least,  was  the 
declaration  of  President  Arthur  S. 
Kane  and  his  aides  in  the  home 
offices  of  Associated  Exhibitors, 
following  the  first  preview,  this 
week,  of  the  feature. 

With  such  fidelity  to  the  printed 
page  did  the  Associated  Star  make 
her  picturization,  under  the  direc- 
tion of  Rowland  V.  Lee,  that  the 
photoplay  was  described  as  another 
and  richly  illustrated  edition  of  the 
novel  itself. 

Claude  Gillingwater  and  Mar- 
garet McWade  play  the  roles  of  the 
father  and  mother,  respectively; 
Harold  Goodwin  is  Walter;  the 
brother,  "  A  man  about  town  at 
twenty  " ;  Vernon  Steel  has  the  part 
of  John  Russell,  and  Thomas 
Ricketts  impersonates  J.  A.  Kamb, 
the  great  "  I  am  "  of  the  town. 


Goodman  Selects  Equity  Title 

"Has  The  World  Gone  Mad"  Chosen 
After  Rejecting  Forty  Proposed  Names 

JQANIEL   CARSON  GOOD 


MAN,  author  and  producer  of 
"Has  the  World  Gone  Alad?"  has 
again  proved  his  genius  in  select- 
ing titles  of  unfailing  box  office 
appeal.  Mr.  Goodman  chose  the 
title  of  this  new  Equity  release 
after  rejecting  more  than  forty  pro- 
posed names. 

When  "  Has  the  World  Gone 
Mad?'"  is  screened  tor  exhibitors 
and  independent  exchange  men  it 
will  be  seen  that  this  powerful 
drama  is  worthy  of  the  big  sensa- 
tional title  which  has  been  selected, 
according  to  Equity.  "  I  believe," 
states  Mr.  Goodman,  "  that  an  un- 
justifiable title  is  the  most  perni- 
cious form  of  motion  picture  ad- 
vertising— unjust  to  the  exhibitor, 
the  public  and  the  actors  who  have 
worked  in  the  picture.  Only  a  big 
production  is  worthy  of  a  big  title. 
I  sincerely  believe  that  in  '  Has  the 
World  Gone  Mad?'  I  have  touched 
upon  a  theme  that  will  awaken  the 


sympathies  of  ninety-nine  per  cent 
of  the  picture  audiences  to-day. 

"  We  have  had  our  stories  of  the 
flapper;  her  excesses,  follies  and 
insatiable  love  of  excitement.  In 
my  new  picture,  I  try  to  show  that 
it  is  not  entirely  the  flapper,  but 
also  the  flapper's  mother,  who  has 
become  afflicted  with  the  jazz  dis- 
ease of  the  age.  '  Has  the  World 
Gone  Mad?'  preaches  no  sermon, 
nor  does  it  attempt  to  effect  any 
reform  among  our  middle-aged 
women  who  grasp  frantically  and 
hopelessly  at  elusive  Youth,  but  it 
does  present  for  the  consideration 
of  the  public  a  species  of  social  un- 
rest which  is  endangering  the  na- 
tion." 

"Has  the  World  Gone  Mad?"  is 
enacted  by  a  cast  including  Robert 
Edeson,  Charles  Richman,  Hedda 
Hopper,  Mary  Alden,  Elinor  Fair, 
and  Vincent  Coleman.  Production 
was  recently  completed  in  New 
York  and  is  now  being  edited  by 
Mr.  Goodman. 


Select  Executes  Unique  Stunts 

Special  Advertising  Helps  Put  Over 
"One  Week  of  Love"  at  N.  Y.  Capitol 


I 


N  connection  with  the  presenta- 
tion of  "One  Week  of  Love"  at 
the  Capitol  theatre  the  week  of 
January  7,  the  Select  Publicity  force 
promulgated  a  special  advertising 
campaign  which  started  with  the 
giving  of  miniature  cardboard  aero- 
planes to  all  the  children  attending 
the  Capitol  Xmas  week.  These 
aeroplanes  are  equipped  with  a  rub- 
ber band  to  use  for  impetus  and 
when  they  are  properly  folded  the 
planes  are  really  quite  practical. 
They  can  be  made  to  soar,  bank  and 
return  to  the  sender  in  true  boomer- 
ang fashion.  The  imprint  reads : 
"Fly  to  the  Capitol  Theatre  and  see 
Elaine  Hammeistein  and  Conway 
Tearle  in  "  One  Week  of  Love." 

A  large  number  of  window  cards 
were  either  tacked  or  placed  in 
prominent  windows  in  the  neighbor- 
hood of  Times  Square.  These 
cards  read :  "We  have  had  Smile 
Week,  Health  Week,  Safety  Week, 


Let's  make  Jan.  7-23  One  Week  of 
Love." 

Twenty-five  thousand  heralds 
were  distributed,  while  a  combina- 
tion post  card  throwaway  and  stuff- 
er  was  distributed  and  mailed  out. 
This  card  was  also  signed  by  the 
"Society  For  The  Promotion  of 
Universal  Happiness"  and  queries 
in  bold  type:  "If  Love  Ruled  Your 
Life" — how  much  different  it  would 
be.  Love  is  the  Keynote  of  the 
Golden  Rule — 'Do  unto  others  as 
you  would  have  them  do  unto  you.' 
How  wonderful  would  be  its  appli- 
cation in  the  daily  life  of  each  of 
us.  Let's  make  next  week  One 
Week  of  Love." 

The  Select  Company  states  that 
all  of  these  accessories  are  included 
in  their  regular  list  of  advertising 
aids  and  are  available  to  all  ex- 
hibitors showing  "One  Week  of 
Love." 


Garsson  Production  Completed 

"Success,"  Directed  by  Ralph  Ince, 


Finished  After 


Five 


Months  Work 


"CUCCESS,"  the  motion  picture 
>J  version  of  the  Broadway 
stage  play  of  the  same  name,  has 
at  last  been  completed,  according 
to  word  from  Murray  W.  Garsson, 
who  produced  it. 


HISTORICAL  DRAMAS 

of  Any  Description 
WANTED  IMMEDIATELY 

Send  Full  Particulars  by  Mail  or  Cable 

THE  CENTRAL  CINEMA 

NEW  STREET,  BAGHDAD,  INDIA 


Telegraphic  Address:  "  Central,  Baghdad  " 

Cable  Codes  Used:  Bentley's- 


-A.B.C.  5th  Edition 


ontns  won 

This  photodrama,  which  was  di- 
rected by  Ralph  Ince,  has  been 
more  than  five  months  in  the  mak- 
ing and  is  heralded  as  an  achieve- 
ment that  surpasses  anything  this 
director  has  ever  offered. 

Brandon  Tynan,  who  played  the 
leading  role  when  the  play  was 
given  its  New  York  premier,  is 
seen  in  the  same  characterization  in 
the  screen  depiction,  it  is  an- 
nounced. 

"Shopgirl"  Included  In 
Better  Pictures 

"  Only  A  Shopgirl "  has  been 
listed  on  the  December  list  of  Bet- 
ter Pictures,  issued  by  the  National 
Board  of  Review. 


Cables  Tell  Doug,  of 
London  Success 

CABLEGRAMS  received 
by  Douglas  Fairbanks 
indicate  that  "  Douglas 
Fairbanks  in  Robin  Hood," 
which  recently  opened  in 
London,  will  be  as  much  of  a 
sensation  abroad  as  it  has 
proved  to  be  in  America. 

"  Press  enthusiastic,"  ca- 
bled C.  B.  Cochran,  British 
theatrical  producer  who  i% 
showing  the  film.  "  Hun- 
dreds turned  away  at  each 
performance." 

"  Robin  Hood  beyond  wild- 
est expectations,"  came  from 
Carrol  Trowbridge,  manager 
of  the  London  office  of  Al- 
lied Artists,  Inc. 

"  Robin  Hood  will  amaze 
and  delight  continental  coun- 
tries," cabled  Guy  Crosswell 
Smith,  Paris  representative  01 
Allied  Artists  which  will  han- 
dle the  film  on  the  continent. 
"  The  combination  of  Fair- 
banks and  the  most  human 
spectacular  film  production 
ever  made,"  Mr.  Smith  went 
on,  "will  mark  new  era  for 
films  in  Europe."  And  from 
Henry  Edward  and  Chrissie 
White  who  hold  a  position  in 
the  English  film  World  cor- 
responding to  that  of  Doug- 
las Fairbanks  and  Mary  Pick- 
ford  here  came  this  greeting: 
"  Heartiest  congratulations. 
'Robin  Hood'  is  terrific. 
Greetings." 


Barrymore  in  Realistic 
Duel  Scene 

What  is  said  to  be  the  most  ex- 
citing and  realistic  duel  ever  staged 
for  a  motion  picture  is  that  fought 
by  Lionel  Barrymore  and  Paul  Pan- 
zer in  "  The  Enemies  of  Women," 
by  Vicente  Blasco  Ibanez,  which 
Cosmopolitan  Productions  is  now 
picturizing  on  the  same  lavish  scale 
as  "  When  Knighthood  Was  In 
Flower."  This  thrilling  sword  bat- 
tle was  fought  this  week  at  Inter- 
national's Jackson  Avenue  Studio 
and  the  realism  with  which  both 
men  flashed  their  steel  weapons  as 
they  struck  and  parried  is  said  to 
have  caused  other  members  of  the 
company  to  gasp. 

James  Murray,  fencing  master  of 
the  New  York  Athletic  Club  and 
Columbia  University,  who  super- 
vised the  fencing  scenes  in  "When 
Knighthood  Was  In  Flower,"  also 
supervised  the  direction  of  this 
dramatic  duel  scene  in  "The  En- 
emies of  Women." 

In  addition  to  Barrymore,  who  is 
featured  in  the  production  the  cast 
of  "  The  Enemies  of  Women  "  in- 
cludes Alma  Rubens,  Pedro  de  Cor- 
doba, Gareth  Hughes,  Gladys  Hu- 
lotte,  W.  H.  Thompson,  William 
"  Buster "  Collier,  Jr.,  Mario  Ma- 
jeroni  and  Betty  Bouton.  Alan 
Crosland  is  directing  the  picture 
from  the  scenario  of  John  Lynch. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


346 


Motion  Picture  News 


Newark  Theatre  Effects 
Clever  Tie -Up 

THE  BRANFORD  THE- 
ATRE, Newark,  N.  J., 
recently  celebrated  its 
second  anniversary  by  inau- 
gurating what  is  declared  to 
be  one  of  the  best  newspaper 
tie-ups  ever  secured  in  the 
East,  staging  an  interesting 
prologue  and  building  a  un- 
ique lobby  display  in  connec- 
tion with  the  showing  of  the 
Warner  Brothers  classic  of 
the  screen,  "  Heroes  of  the 
Street,"  a  Harry  Rapf  pro- 
duction featuring  Wesley 
Barry. 

The  newspaper  contest  was 
unusual  in  that  four  little 
youngsters,  possessing  voices 
that  blended  in  perfect  har- 
mony, were  engaged  to  sing 
directly  behind  the  box-office. 
The  youngsters  were  dressed 
as  newsboys.  To  the  right 
and  left  of  the  box-office  were 
placed  two  lampposts  with 
letter  boxes  which  were  util- 
ized by  the  Branford  patrons 
to  deposit  contributions  for 
charitable  purposes.  As  the 
youngsters  sang  they  sold 
copies  of  the  Newark  Star- 
Eagle,  and  the  first  two  pur- 
chasers were  the  Hon.  Fred- 
erick G.  Briedenbach,  Mayor 
of  Newark,  and  Police  Com- 
missioner W.  J.  rsrennan. 

Barthelmess  Will  Be 
Seen  in  "Fury" 

"  Tol'able  David  "  was  called  the 
best  picture  of  1922  by  the  readers 
of  Photoplay  Magazine  and  now 
Associated  First  National  is  releas- 
ing another  screen  play  in  which 
Richard  Barthelmess  is  the  star  and 
feels  that  this  new  release  will  be 
praised  by  the  public  just  as  highlv 
as  was  "  Tol'able  David."  The  new 
picture  is  "  Fury,"  by  Edmund 
Goulding,  who  wrote  the  scenario 
for  "  Tol'able  David." 

"  Everyone  who  has  seen  '  Fury  ' 
believes  it  is  the  equal  of  '  Tol'able 
David,'  "  is  the  statement  issued  by 
First  National.  "  It  has  a  fine,  well 
built,  dramatic  story,  sprinkled  with 
natural  humor.  It  is  well  directed 
by  Henry  King.  It  has  a  cast  of 
players  of  well-known  ability.  Its 
settings  are  the  sea  and  the  old 
Limehouse  District,  London.  And 
the  photography  is  colorful  and  of 
exceptional  quality.  Supporting 
Barthelmess  arc  Dorothy  Gish, 
Tyrone  Powers,  Pat  Hartigan. 
Barry  Macollum  and  Jessie  Arnold. 
It  was  made  by  Inspiration  Pictures. 
Inc." 


Warners  Build  Real  Small  Town 

Replica  ot  Gopher  Prairie  Laid  Out 
For   Production   of   "  Main  Street" 


-MOVING PICTURE  WORLD 


Only  A 


AN  exact  replica  of  Gopher 
Prairie,  the  small  town  de- 
scribed in  the  Sinclair  Lewis  novel, 
Main  Street,"  has  been  built  at 
the  Warner  Brothers'  coast  studios, 
according  to  Abe  Warner,  who  re- 
cently arrived  east  after  a  three 
months.'  stay  in  Los  Angeles. 

The  reproduction  of  Gopher 
Prairie  is  said  to  have  been  built 
at  a  cost  approximating  $50,000. 
Concrete  sidewalks,  a  real  bank, 
small-town  stores,  a  post  office, 
lamp  posts,  telegraph  wires ;  in  fact, 
everything  known  to  be  found  on 
the  main  street  of  a  small  town  was 
constructed  on  the  lot. 

With  the  laying  of  the  corner- 
stone of  the  bank  the  prominent 
members  of  the  cast,  Florence 
Vidor,  Monte  Blue,  Louise  Fazenda, 
Harry  Meyers,  the  Warner  brothers 
and  a  group  of  screen  players  cele- 
brated the  occasion  by  holding  a 
ceremony  on  the  spot.  Harry 
Beaumont,  who  has  been  engaged 
to  direct  the  production,  broke  a 
bottle  of  muddy  water,  and  Julien 
Josephson,  who  is  responsible  for 
the  adaptation,  eulogized  the  mo- 
ment as  one  of  the  most  conspicu- 
ous milestones  in  the  history  of  the 
Warner  organization. 


Assistance  in  faithfully  reproduc- 
ing the  small  town  was  rendered  by 
the  Minneapolis  Chamber  of  Com- 
merce. Literature  of  every  descrip- 
tion and  photographs  of  Gopher 
Prairie  in  mid-winter,  revealing  the 
salient  features  of  the  construction 
of  the  many  homes,  were  sent  to 
the  Warner  studios  by  the  Minne- 
apolis officials. 

In  a  recent  survey  conducted  by 
the  literary  editors  of  the  New 
York  Times,  the  Herald  and  other 
publications  and  newspapers  "  Main 
Street "  was  listed  as  the  second 
best  selling  novel  in  the  fiction  field. 
This  is  declared  to  be  a  fitting  trib- 
ute paid  to  the  novel  by  reviewers 
throughout  the  country  who,  fol- 
lowing its  publication,  predicted  a 
large  sale  among  the  reading  public. 

To  interpret  the  varied  roles  the 
Warner  Brothers,  in  addition  to  en- 
gaging Miss  Vidor,  Blue,  Meyers 
and  Miss  Fazenda,  signed  up  Noah 
Beery,  Robert  Gordon  and  Joseph- 
ine Crowell. 

This  is  the  seventh  and  last 
Warner  classic  of  the  screen  to  be 
made  this  season.  It  is  being  pro- 
duced under  the  direct  supervision 
of  Sam  and  Jack  Warner. 


Village   Blacksmith ' '  Lauded 

Fox  Special  Commended  in  Front 
Page  Editorial  by  Denver  Paper 


TYPICAL  of  the  praise  being 
accorded  "The  Village  Black- 
smith," the  Fox  special,  wherever  it 
is  shown,  is  an  editorial  on  a  front 
page  of  the  Denver  Post  written 
by  Frank  E.  White  in  the  issue  ot 
December  10th,  according  to  the 
Fox  office. 

The  production  which  was  re- 
leased January  1,  but  was  viewed 
at  a  private  showing  by  Mr.  White 
early  in  December,  is  one  of  the 
first  of  the  second  group  of  specials 
which  Fox  Film  Corporation  an 
nounced  for  the  current  season. 

The  Denver  newspaper's  comment 
follows : 

"And  speaking  of  blacksmiths: 
The  other  day  I  saw  an  advance 
showing  on  the  Fox  special,  '  The 
Village  Blacksmith.'  When  it  is 
shown  publicly  —  and  it  will  be 
within  the  next  month — you  will  do 
well  to  see  it.  It  is  a  most  merito- 
rious picture  and  quite  remarkable, 
because  it  is  very  evidently  an  ef- 
fort to  copy  another  picture  and 
succeeds  in  surpassing  its  mark. 
That  very  seldom  happens. 

"  William  Fox,  so  they  say,  did 
not  know  he  had  anything  more 
than  an  ordinary  movie  when  he 
made  '  Over  the  Hill,'  but  it  turned 
out  to  be  one  of  the  most  success- 
ful and  biggest  money-makers  of 
the  screen.  Since  then  there  have 
been  several  efforts  to  get  another 
like  it,  but  none  has  quite  hit  the 
mark,  though  several  have  shown 
good  profits.  So  the  effort  to  make 
another  '  Over  the  Hill 1  was  con- 
tinued and  '  The  Village  Black- 
smith '  is  a  result.  It  is  much  su- 
perior to  '  Over  the  Hill '  as  the 
Longfellow  poem  is  to  Carleton's. 

"  There    is   too   much    grief  in 


'  Over  the  Hill.'  The  sorrows  of 
the  mother  seemed  to  be  beyond 
human  endurance,  and  the  audience, 
while  enjoying  a  good  cry,  felt  that 
such  anguish  of  soul  was  a  little 
too  much.  In  '  The  Village  Black- 
smith '  there  is  grief  enough  and 
one  cannot  escape  a  tear  unless  his 
heart  is  hard  '  as  iron  bands.'  But 
there  is  comedy  relief  in  greater 
quantity  than  in  'Over  the  Hill.' 
The  smith  is  a  physical  gaint  and 
equal  to  a  heavy  load.  He  is  a  sim- 
ple, kindly  man  who  is  as  a  child 
when  confronted  by  vexing  prob- 
lems. He  is  a  man  you  may  have 
sympathy  for,  but  never  pity.  The 
role  is  beautifully  played  by  Wil- 
liam Walling.  Indeed  the  entire  pic- 
ture is  well  acted,  well  directed  and 
photographed. 

"  It  struck  me  as  a  very  good  pic- 
ture, and. if  you  ask  me  why  I  can 
only  say  it  is  worthy  of  the  poem 
and  is  good  for  the  same  reason 
that  Longfellow's  poem  is  a  master- 
piece." 


Mary  Pickford  Honored 
by  Art  League 

Having  been  told  that  Mary  Pick- 
ford  had  gone  on  record  as  against 
any  activity  which  tended  to  destroy 
the  natural  beauty  of  the  film  cap- 
ital, the  Hollywood  Art  Association, 
through  Rita  Kissin,  asked  the  film 
star  to  accept  an  appointment  as 
honorary  chairman  of  their  city 
planning  committee. 

Acting  in  this  capacity.  Miss 
Pickford  immediately  launched  a 
drive  against  the  destruction  of  the 
city's  shade  trees.  Her  slogan  is: 
"  Hollywood,  spare  that  tree." 


Burr  Nickle  Announces 
1923  Features 

BURR  NICKLE,  head  of 
the  Burr  Nickle  Produc- 
tions with  offices  in  Los 
Angeles,  announces  the 
names  of  the  first  eight  of  his 
twelve  new  features  for  1923. 

Among  the  famous  authors 
represented  in  the  list  may  be 
mentioned  E.  Phillips  Oppen- 
heim,  A.  M.  S.  Hutchison, 
Thomas  Cobb,  George  W. 
Dewhurst,  R.  Temple  Thurs- 
ton and  Tickner  Edwards. 

The  first  release  which  has 
just  had  its  pre-view  is  called 
"TANSY,"  and  is  a  screen 
adaptation  of  the  novel  of 
the  same  name,  starring  Al- 
ma Taylor. 

Following  "Tansy,"  Mr. 
Nickle  will  release  "Bar- 
gains," "Sunken  Rocks," 
"Once  Aboard  the  Lugger," 
"The  Kindsman,"  "Cobwebs," 
"Aylwyn"  and  "Reputation." 
Four  other  equally  powerful 
pictures  are  scheduled. 


|  Choice  Productions  Inc| 
|  6o44  Sunset  Blvd. 
t&:  Los  Angeles  I 


January  20,  /  9  -?  J 


347 


C.B.C.  Reports  Demand 
for  Thimbles 

A  bigger  demand  for  the  alumi- 
num thimbles  imprinted  "  See  Only 
a  Shopgirl"  has  been  recorded  by 
the  C.  B.  C.  Film  Sales  Corpora- 
tion than  tor  any  advertising  or 
exploitation  accessory  that  company 
has  ever  supplied  in  conjunction 
with  the  release  of  a  picture,  it  is 
announced. 

Territorial  holders  of  the  feature 
throughout  the  country  are  ordering 
them  and  coming  back  for  more — 
a  fact  which  strengthens  more  than 
ever  in  the  minds  of  the  C.  B.  C. 
officials  that  they  are  on  the  right 
track  regarding  novelties — and  that 
only  those  that  are  actually  useful 
and  serviceable  are  sound.  The  C. 
B.  C.  company  has  tried  out  all 
kinds  of  novelties,  from  throw- 
aways  and  novelties  that  break  and 
tear  quickly  and  are  of  no  lasting 
service,  to  those  along  the  lines  of 
the  thimbles  and  celluloid  shopping 
cards  they  are  offering  on  "  Only  a 
Shopgirl "  and  have  found  the  lat- 
ter the  most  basically  successful 
thev  have  ever  tried. 


Paramount  Production  Increases 


Clara  Kimball  Young 
Completes  Picture 

Clara  Kimball  Young  has  com- 
pleted her  performance  before  the 
camera  in  the  Harry  Garson  screen 
production  for  Metro  of  "  The 
Woman  of  Bronze."  Miss  Young 
will  take  a  short  vacation  before 
starting  work  on  her  next  picture. 

"  The  Woman  of  Bronze,"  di- 
rected by  King  Vidor,  is  declared  by 
cinema  experts  who  have  been  at 
the  studios  during  the  filming  to  be 
one  of  Miss  Young's  finest  histri- 
onic opportunities.  This  is  the  play 
in  which  Margaret  Anglin  scored 
a  signal  success  when  presented 
upon  the  Broadway  stage. 

Translated  from  the  French  of 
Henry  Kistaemaecher  by  Paul  Kes- 
ter,  it  was  adapted  for  the  screen 
by  Hope  Loring  and  Louis  Lighton. 

In  Miss  Young's  supporting  cast 
are  John  Bowers,  Katherine  Mc- 
Guire,  Edwin  Stevens,  Lloyd  Whit- 
lock  and  Edward  Kimball. 


Mae  Murray  Designing 
Picture  Settings 

In  addition  to  enacting  the  stellar 
role  in  her  forthcoming  production, 
"  Jazzmania,"  presented  by  Robert 
Z.  Leonard,  Mae  Murray  is  taking 
an  active  part  in  designing  the  un- 
usual settings  for  the  picture. 

Miss  Murray's  interest  in  interior 
decorating  has  led  to  her  taking 
au  active  hand  in  designing  the 
artistic  backgrounds  which  have 
been  so  favorably  commented  upon 
in  her  recent  photoplays,  distributed 
by  Metro.  In  the  case  of  "  Broad- 
way Rose,"  Miss  Murray  •  and 
Robert  Z.  Leonard,  her  husband 
and  director,  gave  close  considera- 
tion personally  to  each  of  the  set- 
tings, often  making  suggestions 
which  eventually  found  their  way 
into  the  photoplay. 

"  Jazzmania"  is  said  to  give  Miss 
Murray  a  wide  range  for  her 
artistic  ideas.  The  action  of  the 
picture  takes  place  partly  in  a  tiny 
kingdom  in  Europe,  and  thus  novel- 
ties in  setting  and  in  costume  are  to 
be  expected. 

The  photoplay  was  written  by 
Edmund  Goulding,  and  directed  by 
Robert  Z.  Leonard.  The  settings 
were  executed  by  Cedric  Gibbons. 


Four  Companies  At 
Engaged  at  Lon 

PRODUCTION  activities  at  the 
Paramount  Long  Island  studio 
ior  the  new  year  are  on  the  in- 
crease. At  present  four  companies 
are  busy  on  new  Paramount  pic- 
tures, two  stories  are  in  prepara- 
tion for  production  and  two  other 
pictures  are  in  the  process  of  being 
edited  and  titled. 

George  Melford's  latest  produc- 
tion, "  You  Can't  Fool  Your  Wife," 
'  an  original  story  by  Waldemar 
Young,  with  Leatrice  Joy,  Nita 
Naldi  and  Lewis  Stone  in  the  prin- 
cipal roles,  and  Allan  Dwan's  pro- 
duction of  Edith  Wharton's  "  The 
Glimpses  of  the  Moon,"  with  a  cast 
including  Bebe  Daniels,  Nita  Naldi, 
Rubye  de  Remer,  David'  Powell, 
Charles  Gerrard  and  Maurice  Cos- 
tello,  are  now  occupying  the  two 
large  stages  at  the  studio. 

Thomas  Meighan  and  a  company 
of  players  are  in  Panama  making 
scenes  for  "  The  Ne'er-Do-Well  " 


Present  Are  Busily 
g    Island  Studio 

under  the  direction  of  Alfred  E. 
Green,  while  Alice  Brady  is  in  the 
fur  country  of  Canada  with  Henry 
Kolker,  her  director,  and  a  com- 
pany filming  exterior  scenes  lor 
"  The  Snow  Bride,"  an  original 
story  from  the  pens  of  Sonya 
Levien  and  Julia  Heme. 

"  Dark  Secrets."  Dorothy  Dal- 
ton's  latest  picture,  and  "  The 
Leopardess,"  with  Alice  Brady  as 
the  star,  are  being  finally  edited  and 
prepared  for  the  public. 

Preparations  are  now  under  way 
for  the  production  of  two  new  pic- 
tures, "  The  Exciters,"  in  which 
Bebe  Daniels  will  have  one  of  the 
principal  roles,  and  "  Fog  Bound." 
Dorothy  Dalton's  next  picture  after 
the  completion  of  "  The  Law  of  the 
Lawless,"  which  is  in  production 
at  the  Paramount  west  coast  stu- 
dio. Irvin  Willat,  who  will  direct 
Miss  Dalton  in  this  picture,  is  in 
Florida  now  selecting  locations  for 
the  exterior  scenes. 


Fox  Special  Set  for  February  1  1 


"The  Town  That 
B'way  Run  of  1 0 

FEBRUARY  11th  has  been  an- 
nounced by  Fox  Film  Corpora- 
tion as  release  date  for  "  The 
Town  That  Forgot  God,"  the  super- 
special  production  which  last  week 
closed  a  run  of  ten  consecutive 
weeks  at  the  Astor  theatre,  Broad- 
way, New  York. 

This  announcement  follows  close- 
ly upon  the  recent  declaration  by 
the  Fox  organization  of  its  plans  to 
release  a  group  of  six  additional 
specials  during  the  current  season. 
The  six — "  The  Village  Black- 
smith," by  Henry  W.  Longfellow  ; 
"  A  Friendly  Husband,"  starring 
Lupino  Lane;  "The  Custard  Cup," 
with  Alary  Carr :  "  The  Face  On  the 
Barroom  Floor,"  "  The  Net,"  and 
"Does  It  Pay?'' — which  will  be  re- 
released  during  January  and  Feb- 
ruary, follow  the  list  of  eight  spe- 
cials originally  distributed  by  Fox. 
Thus  the  announcement  this  week 


Forgot  God"  Closes 
Consecutive  Weeks 

of  "  The  Town  That  Forgot  God  " 
and  "  If  Winter  Comes,"  the  adap- 
tation of  A.  S.  M.  Hutchinson's  fa- 
mous novel,  comes  as  the  third  im- 
portant step  in  program  additions 
taken  by  William  Fox  during  the 
present  season  of  1922-23. 

New  York  newspaper  critics  com- 
mended particularly  the  work  of  Di- 
rector Harry  Millarde  in  his  pres- 
entation of  what  are  probably  the 
mightiest  flood  scenes  ever  por- 
trayed on  the  screen.  Heading  the 
cast  is  Jane  Thomas.  "  Bunny " 
Grauer,  a  lad  in  his  early  'teens, 
wins  new  laurels  in  this  photoplay 
through  his  exceptional  portrayal  of 
a  difficult  role.  Others  in  the  case 
include  Warren  Krech,  Harry  Ben- 
ham,  Grace  Barton,  Francis  Helay, 
Edwin  Dennison,  James  De  Vine, 
James  Kenny,  A.  E.  Ely  and  others 
of  equal  prominence. 


Boston,  Washington  Praise  "Peg" 


Laurette  Taylor  H 
For  Work  In  Her 

PRE-RELEASE  presentation  at 
the  Loew  theatre  in  Boston  and 
Washington  of  Laurette  Taylor  in 
"  Peg  o'  My  Heart "  has  evoked 
from  the  public  and  the  exhibitors 
of  those  cities  the  same  high  degree 
of  praise  as  was  expressed  recently 
by  the  New  York  daily  newspapers 
and  the  motion  picture  trade  period- 
icals, according  to  the  Metro  offices. 

When  the  photoplay  was  exhib- 
ited in  these  two  cities  the  verdict 
of  the  spectators  was  a  complete 
substantiation  of  the  remarkable 
impression  which  the  picture  made 
in  New  York.  Miss  Taylor  is  "  the 
screen's  newest  sensation,"  say 
photoplay  critics  of  New  York,  Bos- 
ton and  Washington — the  only  three 
cities  which  have  yet  been  privileged 
tt  see  the  picturized  "  Peg." 


ighly  Commended 
Initial  Photoplay 

The  initial  presentation  of  "  Peg 
<>'  My  Heart"  on  any  screen  took 
place  recently  at  the  Hotel  Astor  in 
New  York,  where  Miss  Taylor  was 
hostess  to  a  group  of  celebrities, 
among  whom  were  dramatic  critics, 
writers  and  players.  Their  com- 
ment, as  recorded  in  the  New  York 
press,  was  uniformly  enthusiastic: 
and  Miss  Taylor's  portrayal  invited 
comparison  with  the  most  famous 
actresses  of  the  screen  today.  Miss 
Taylor  felt  at  home  in  the  movies 
almost  immediately,  and  she  failed 
to  register  any  of  the  usual  symp- 
toms which  are  displayed  in  the  case 
of  most  actresses  in  their  first 
picture. 

Whether  Miss  Taylor  will  con- 
tinue to  act  before  the  camera  is 
problematical. 


Mammoth  Press  Book 
f  or  "Third  Alarm" 

\\  hen  "  The  Third  Alarm  "  is  re- 
leased  nationally  on  January  7th  by 
the  Film  Booking  Offices  of  Amer- 
ica, it  will  be  accompanied  by  the 
biggest  press  and  campaign  book 
ever  issued  on  any  F.  B.  O.  pro- 
duction. The  advertising  and  pub- 
licity department,  under  N.  G. 
Roth  stein,  working  at  high  pres- 
sure over  a  period  of  six  weeks,  has 
turned  out  a  full  newspaper-size, 
twenty-four-page  press  sheet,  re- 
plete with  exploitation  ideas,  press 
material  and  advertising  matter. 

No  attempt  was  made  by  Mr. 
Rothstein  to  issue  a  campaign  book 
elaborate  in  appearance  only.  More 
than  forty-five  separate  and  distinct 
exploitation  ideas  are  outlined  and 
illustrated.  A  big  feature  of  the 
book  is  a  four-page  insert  in  colors 
showing  the  smashing  paper  pre- 
pared by  the  Otis  Lithograph  Com- 
pany on  "  The  Third  Alarm." 


Feature  Bookings  Show 
Increase  in  Contest 

Returns  from  the  sixth  week  of 
the  Eschmann  Sales  Contest,  Pathe 
reports,  show  still  further  gains  in 
standard  feature  bookings.  A  list 
of  fifteen  of  these  productions 
which  have  been  continuously  be- 
fore the  public  are  noted  as  show- 
ing steadily  increasing  bookings 
since  the  first  week  of  the  contest. 
Several  branch  managers  are  quoted 
as  stating  in  their  reports  to  the 
home  office  that  many  of  them  eas- 
ily win  exhibitor  preference  over 
widely  exploited  competing  new 
productions. 

At  the  close  of  the  sixth  week  of 
the  contest  the  leading  branches, 
with  slight  changes,  were  stubborn- 
ly holding  their  own — Portland, 
Los  Angeles  and  Milwaukee  con- 
tinuing first,  second  and  third,  re- 
spectively, with  Spokane,  Newark 
and  Seattle  next  in  line. 


Ingram  Unit  Returns  to 
N.  Y.  from  Florida 

Rex  Ingram,  his  company  of 
players  and  his  technical  staff  re- 
turned this  week  to  New  York 
from  Miami,  Florida,  where,  for 
the  past  three  months  they  have 
been  engaged  on  the  production  of 
Mr.  Ingram's  latest  photoplay, 
"  Where  the  Pavement  Ends," 
based  on  a  story  by  John  Russell. 
The  film  is  now  ready  for  final  re- 
vision and  cutting. 

The  production,  hitherto  known 
as  "  The  Passion  Vine,"  has  been 
changed  to  "  Where  the  Pavement 
Ends."  The  present  title  is  the 
name  of  a  collection  of  Mr.  Rus- 
sell's short  stories,  of  which  "  The 
Passion  Vine "  was  one.  The  au- 
thor of  the  story  made  the  trip  to 
Florida  with  the  company,  serving 
in  an  advisory  capacity  during  the 
course  of  its  production. 


Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


348 


Motion  Picture  News 


Russia  Terror  Reign  Is 
Shown  in  Picture 

A  realistic  glimpse  of  the  reign 
of  terror  which  overtook  Russia 
following  the  overthrow  of  the 
Czar  is  shown  in  "  The  Enemies  of 
Women,"  by  Vicente  Blasco  Ibanez, 
which  Cosmopolitan  Productions  is 
now  making  with  the  same  lavish- 
ness  of  production  that  featured  the 
wonderful  "  When  Knighthood  Was 
In  Flower." 

Never  has  there  been  a  more 
graphic  illustration  of  the  devasta- 
tion caused  by  the  "  Reds  "  than  the 
scene  which  depicts  the  destruction 
of  the  Russian  palace  of  Prince 
Lubimoff,  the  chief  character  in  the 
story  impersonated  by  Lionel  Barry- 
more,  says  Cosmopolitan.  It  is 
here  that  Lubimoff  stages  the 
wildly  extravagant  parties,  in  which 
beautiful  women  of  different  na- 
tions predominate,  that  have  made 
him  the  talk  of  all  Europe.  Fol- 
lowing the  revolution,  however,  the 
Bolsheviks  descend  en  masse  upon 
his  palatial  home. 

Valuable  Oil  Paintings 
for  "The  Net" 

One  of  the  scenes  in  "  The  Net," 
the  play  by  Maravene  Thompson 
which  William  Fox  is  producing  in 
him  form  for  early  release,  is  the 
interior  of  an  artist's  studio.  The 
studio  is  a  transformed  church  and 
contains  six  different  styles  of 
decoration,  including  Moorish  and 
Italian. 

The  artist,  a  man  of  wealth,  is 
supposed  to  have  lavished  a  fortune 
on  the  rugs,  bronzes,  marble  and 
tapestries  with  which  the  room  is 
decorated.  To  carry  out  the  im- 
pression that  the  owner  of  the 
studio  is  an  artist  of  unusual  merit, 
the  walls  were  hung  with  $50,000 
worth  of  oil  paintings  from  the  F. 
A.  Lawler  Galleries. 


Aywon  on  Lookout  for 
Strong  Pictures 

Realizing  the  necessity  and  great 
demand  for  pictures  of  true  merit 
for  the  independent  market,  Nathan 
Hirsh,  president  of  the  Aywon  Film 
Corporation,  is  on  the  lookout  for 
such  productions  which  will  rank 
with  the  very  best 

Mr.  Hirsh  already  has  completed 
negotiations  for  the  production  of 
four  pictures,  which  will  be  released 
at  intervals  of  one  a  month.  The 
first  of  these  is  "  The  Purple 
Dawn."  The  leading  lady  is  Miss 
Bessie  Love,  opposite  whom  plays 
Edward  Peil  and  Bert  Sprotti. 

"The  Purple  Dawn  "  is  now  in  its 
final  stage  of  editing  and  will  be 
ready  for  buyers  of  territorial 
rights  in  the  very  near  future. 


Henley  Gets  Production  Unit 

Director  Wins  Distinction  Because  of 
Success  Attained   by  "The  Flirt" 


A 5  a  result  of  his  excellent  di- 
rection in  making  "The  Flirt" 
and  the  phenomenal  success  of  this 
Universal-Jewel,  all  pictures  here- 
after made  for  Universal  by  Hobart 
Henley,  will  be  featured  as  "Hobart 
Henley  Production,"  it  has  just 
been  announced  by  Mr.  Carl 
Laemmle,  president  of  the  Universal 
Pictures  Corporation. 

Henceforth  Henley  will  have  his 
own  producing  unit,  being  supplied 
with  assistants,  technical  men  and 
other  crews  especially  to  him  from 
the  forces  at  Universal  City,  and 
will  have  preferred  call  on  all  de- 
partments and  experts  at  the  big 
film  studios. 

His  productions  will  be  Universal 
Jewels  of  the  first  water  and  dur- 
ing the  coming  year  will  form  the 
bulk  of  the  Universal's  super  re- 
leases. The  establishment  of  "Ho- 
bart Henlev  Productions"  is  retro- 
active, and  will  include  "The  Flirt" 
as  well  as  those  which  are  yet  to  be 
released. 

Mr.  Laemmle's  decision  to  feature 
Hobart  Henley  productions  follow- 
ed a  report  made  to  him  by  the 
executive  council  of  the  Universal 
Pictures    Corporation,   which  ac- 


claimed "The  Flirt"  the  most  artis- 
tic photoplay  ever  produced  at  Uni- 
versal City.  The  picture  already 
had  been  acclaimed  by  the  press 
and  public  as  the  best  of  the  5,500 
pictures  made  and  released  under 
the  Universal  banner  since  the  pro- 
ducing company  was  organized. 

A  new  Hobart  Henley  Production 
is  nearing  the  screen  from  Univers- 
al City.  It  is  "The  Flame  of  Life," 
a  Priscilla  Dean  picture  adapted 
from  a  novel  by  the  popular  author- 
ess, Frances  Hodgson  Burnett. 
Wallace  Beery  has  the  heavy  role. 

This  Jewel  has  been  received  in 
the  East.  It  will  be  released  on  the 
first  Monday  in  February,  as  Uni- 
versal's second  super-release  for 
1923. 

Henley  also  is  the  director  of  an- 
other early  Universal-Jewel  release, 
"  The  Abysmal  Brute,"  a  strong  pic- 
ture adapted  from  Jack  London's 
famous  story  of  that  name.  Reg- 
inald Denny  is  the  star. 

Denny  is  supported  to  "The  Abys- 
mal Brute"  by  Mabel  Julienne  Scott, 
Hayden  Stevenson,  Buddy  Mes- 
senger, Craufurd  Kent,  Fritzi 
Ridgeway  and  others. 


Fighting  Blood"  Trade  Showing 

First  Three  Rounds  of  Witwer  Stories 
To  Be  Seen   in  N.  Y.  January  16 


in 

THE  industry  will  receive  its  first 
glimpse  of  H.  C.  Witwer's 
"  Fighting  Blood "  on  January 
16th,  when  Film  Booking  Offices  of 
America  will  present  the  first  three 
rounds  at  a  trade  showing  at  the 
Astor  theatre  in  New  York.  Ex- 
hibitors of  the  Metropolitan  terri- 
tory, trade  paper  critics  and  leaders 
of  the  industry  have  been  invited  to 
the  showing,  which  will  take  place 
at  eleven-thirty  in  the  morning. 

Production  has  been  completed 
on  the  first  six  of  these  stories, 
dedicated  by  Mr.  Witwer  to  the 
clean,  aggressive  youth  of  America, 
and  work  is  being  rushed  on  the 
remaining  six.  The  stories  have 
been  published  over  a  period  of  six 
months   in  Collier's,  accompanied 


by  an  F.  B.  O.  advertising  cam- 
paign, announcing  the  transferring 
of  the  stories  to  the  screen. 

The  three  rounds  to  be  shown 
at  the  Astor  are  "Fighting 
Blood,"  from  which  the  entire 
series  takes  its  name,  "  The  Knight 
in  Gale,"  and  "  Six  Second  Smith." 

The  role  of  "  Gale  Galen "  is 
played  by  George  O'Hara. 
Clara  Horton  plays  "  Judy,"  and 
other  characters  who  appear 
throughout  all  of  the  rounds,  are 
enacted  by  Arthur  Rankin,  Kit 
Guard,  Mabel  Van  Buren,  William 
Courtright,  Albert  Cooke  and  M. 
C.  Ryan.  Mai  St.  Clair  is  directing 
the  entire  series  of  "Fighting 
Blood  "  stories. 


"Sure  Fire  Flint"  Is  Praised 

Trade  and  Daily  Press  Unanimous 
In  Commending  Johnny  Hines'  Latest 


IT  IS  seldom  that  critics  of  the 
daily  press  and  the  trade  publi- 
cations agree  so  heartily  about  a 
motion  picture  as  was  the  case 
with  Johnny  Hines'  latest,  "  Sure 
Fire  Flint,"  presented  by  C.  C. 
Burr  at  B.  S.  Moss'  Cameo  theatre, 
New  York,  last  week. 

Among  the  daily  papers  of  New 
York  City  appeared  the  following 
notices : 

Harriette  Underhill  in  the  Tribune 
said :  "  It  contains  only  sure-fire 
stuff,  it  is  a  melo-comedy.  '  Sure 
Fire  Flint '  is  the  best  thing  Mr. 
Hines  has  done." 

Gertrude  Chase  in  the  Morning 
Telegraph  wrote:  "Johnny  Hines 


has  a  picture  that  should  always  be 
scored  with  George  M.  Cohan 
music.  .  .  .  Johnny  Hines  is  to 
be  congratulated  upon  his  delight- 
lul  work  as  well  as  his  picture, 
which  cannot  help  being  a  winner." 

Quinn  Martin,  of  the  Morning 
World,  wrote :  "  With  its  ample 
supply  of  action  views  and  its) 
names,  '  Sure  Fire  Flint '  ought  to 
go  well  in  the  film  houses  of  the 
country."  In  the  Evening  World. 
Don  Allen  said :  "  '  Sure  Fire  Flint ' 
is  a  sure-fire  box  office  attraction. 

The  Evening  Sun  said :  "  It  serves 
chiefly  to  amuse  those  who  have 
had  a  bad  afternoon  watching 
other  moving  pictures." 


Nine  Months  Required 
To  Make  "Tansy" 

The  filming  of  "  Tansy,"  which  is 
the  first  release  of  the  Burr  Nickle 
Productions,  required  nine  months 
in  the  making,  owing  to  the  fact 
that  the  theme  of  the  story  required 
the  following  through  of  an  entire 
season  with  a  flock  of  sheep,  from 
the  birth  of  the  lambs  to  their 
weaning. 

"Tansy"  is  the  screen  adapta- 
tion of  the  novel  by  Tickner  Ed- 
wards, and  is  the  first  picture  ever 
shown  in  which  the  characters  use 
no  make-up. 

Three  months  before  the  filming 
of  "  Tansy "  was  started,  the  star, 
Alma  Taylor,  was  sent  to  live  in  a 
little  cottage  with  a  shepherd  and 
his  wife  so  that  she  might  become 
familiar  with  the  care  of  sheep. 


Pathe  Executive  Back 
from  Far  West 

Returning  from  an  extended  trip 
taking  in  the  key  cities  Of  the  mid- 
dle west  and  far  western  territories, 
John  E.  Storey,  Pathe  General  Rep- 
resentative, expressed  himself  as 
delighted  with  the  live  showmanship 
displayed  by  leading  exhibitors 
whose  houses  he  visited.  During 
his  stay  in  the  Pacific  Coast  region, 
Air.  Storey  personally  closed  first 
run  bookings  of  "Dr.  Jack"  in  the 
Portland,  Spokane  and  Seattle 
branch  territories.  He  was  already 
so  favorably  impressed  with  the 
general  advance  of  exhibitor  enter- 
prise that  he  was  not  surprised  by 
later  information  of  the  attendance 
records  broken  there  with  the  latest 
Harold  Lloyd  feature  comedy, 
marked  especially  by  the  Portland 
Majestic's  one  week  booking  ex- 
tended week  by  week,  at  patron  de- 
mand, to  six  weeks  of  unpre- 
cedented business  during  exception- 
ally unfavorable  weather  conditions. 


Third  Aralma  Release 
Is  Completed 

Reports  from  the  Estes  Studios, 
New  York,  where  Arthur  Zellner 
of  Aralma  Film  Company  is  pro- 
ducing the  American  Home  Life 
Series,  state  that  he  has  completed 
the  third  of  the  set  which  is 
scheduled  for  release  in  March. 

Twelve  of  these  "  Better  Film 
two-reelers  will  make  their  appear- 
ance during  the  year  1923.  The 
cast  of  number  two,  "  Disposing 
of  Mother,"  includes  in  addition  to 
Mary  Alden  in  the  mother  role, 
Stanley  Walpole,  Geraldine  Blair, 
Reginald  Simpson  and  Maud  Hill. 
It  will  appear  in  February,  follow- 
ing "This  Wife  Business,"  the 
initial  release. 


Pearl  Sindelar  Added 
to  Dwan  Cast 

Pearl  Sindelar,  who  recently  ap- 
peared on  Broadway  in  the  Equity 
Players'  production,  "  Hospitality," 
has  been  added  to  the  cast  of  "  The 
Glimpses  of  the  Moon,"  Allan 
Dwan's  production  for  Paramount 
which  is  now  being  filmed  at  the 
Long  Island  studio. 

Miss  Sindelar,  who  is  the  wife  of 
Charles  Sindejar,  the  artist,  has  a 
role  in  the  picture  similar  to  the 
one  she  essays  in  real  life,  being 
cast  as  Mrs.  Fulmer,  wife  of  an 
artist. 


~  *  —exhibitor's 

HERALD 

t>NLY  A    <0  J 


January  20,  1923 


349 


'Pict  wnhWiNovAefpear  Will  Exploit  "Covered  Wagon" 


Allen  Holubar  has  adopted  a  new 
method  of  screen  procedure.  In- 
stead of  waiting  for  a  novel  to  be 
published  and  become  famous  he  is 
making  a  picture  of  a  novel  and  will 
have  it  on  the  screen  about  the  time 
it  is  offered  for  sale  by  the  book 
stores. 

The  novel  is  called  "  The  White 
Frontier,"  and  was  written  by  Jeffry 
D.  Deprend,  author  of  many  adven- 
ture stories.  Deprend  read  the  story 
to  Holubar  and  the  director  imme- 
diately bought  it  for  a  starring 
vehicle  for  Dorothy  Phillips. 

In  the  cast  are  Lewis  Dayton, 
George  Siegman,  Robert  Anderson, 
Mayme  Kelso,  Ynez  Seabury  and 
W.  A.  Orlamond. 


Kent  Announces  Extensive  Campaign 
to   Precede    Paramount  Production 


Noted  Fashion  Designer 
Joins  Paramount 

Howard  Greer,  New  York  fash- 
ion designer,  who  created  the  cos- 
tumes for  the  last  edition  of  the 
Greenwich  Village  Follies,  has 
been  engaged  by  Paramount  t|o 
create  costumes  for  Paramount  pic- 
tures, and  has  left  for  Hollywood, 
where  he  will  join  the  costume  de- 
partment in  the  Lasky  studio 
under  the  direction  of  Mrs.  Ethel 
Chaffin. 

Mr.  Greer  studied  designing  in 
Paris  for  five  years,  was  with  Lady 
Duff-Gordon  (Lucille)  for  two 
years  and  also  was  with  Poiret 
and  Molyneux  for  some  time.  He 
has  created  the  costumes  of  the 
leading  French  artistes,  including 
Mme.  Cecile  Sorel  and  Mile. 
Mastinguette,  famous  Parisian  re- 
vue star. 


SR.  KENT  announced  this 
•  week  that  the  greatest  ex- 
ploitation campaign  ever  given  a 
Paramount  picture  is  now  in  prep- 
aration for  James  Cruze's  Para- 
mount production,  "The  Covered 
Wagon." 

"  'The  Covered  Wagon '  is  un- 
doubtedly one  of  the  greatest  pic- 
tures ever  made,"  said  Mr.  Kent. 
"  I  saw  it,  in  rough  form,  at  the 
Lasky  studio,  and  it  more  than  sur- 
passed our  expectations.  Our 
plans  for  this  production  call  for 
the  most  sweeping  exploitation 
campaign  ever  given  any  picture. 
The  production  will  undoubtedly  be 
given  special  long-run  engagements 
at  special  key  points,  like  New 
York,  Los  Angeles  and  Chicago,  but 
the  campaigns  on  the  picture  will 
not  be  confined  to  these  centers." 

Mr.  Kent  went  on  to  say  that  all 
exhibitors  throughout  the  country, 
regardless  of  the  whereabouts  or 
the  size  of  their  theatres,  would  be 
benefitted  by  the  campaign. 

In  addition  to  the  big  display  ad- 
vertisement on  the  picture  in  The 
Saturday  Evening  Post,  there  will 
be  a  teaser  campaign  in  the  Post 
running  over  several  issues.  This 
campaign  will  acquaint  the  general 
public  with  the  fact  that  "The 
Covered  Wagon"  is  coming  and 
that  it  is  the  pictured  version  of 
Emerson  Hough's  novel,  which  ran 
serially  in  the  Post. 


In  co-operation  with  D.  Appleton 
&  Co.,  publishers  of  the  novel,  a 
special  photoplay  edition,  illus- 
trated with  stills  from  the  picture, 
is  about  to  be  issued.  This  photo- 
play edition  will  be  advertised  ex- 
tensively throughout  the  country 
during  the  coming  weeks,  each  ad- 
vertisement calling  attention  to  the 
Paramount  picture  of  Hough's 
novel. 

Probably  one  of  the  most  exten- 
sive billboard  campaigns  ever  given 
a  picture  is  now  in  preparation. 
Starting  with  a  full  display  of  24- 
sheet  stands  in  New  York,  Los 
Angeles  and  Chicago  territories,  the 
campaign  is  to  be  extended  over 
the  country  as  the  picture  gains  mo- 
mentum. 

John  C.  Flinn,  in  charge  of  the 
advance  exploitation  of  the  produc- 
tion, in  co-operation  with  Claud 
Saunders,  A.  M.  Botsford  and 
Charles  McCarthy,  is  now  at  work 
on  a  tie-up  with  the  Union  Pacific 
Railroad,  which  follows  the  general 
course  of  the  old  Oregon  Trail,  the 
scene  of  "  The  Covered  Wagon's  " 
story.  Arrangements  are  being 
made  to  have  the  Oregon  Trail 
marked  off  by  the  Union  Pacific, 
with  the  motion  picture  theatres 
along  the  route  used  as  the  stations 
of  the  trail. 

Other  exploitation  plans,  now  in 
preparation,  will  be  announced  latei. 


Punch  Scenes  in  "When 
Civilization  Failed" 

"A  photoplay  full  of  punches" 
was  one  description  by  Associated 
Exhibitors  of  the  forthcoming  fea- 
ture, "  When  Civilization  Failed," 
featuring  Leah  Baird,  following  the 
first  Eastern  showing  of  the  pic- 
ture, a  few  days  ago.  Miss  Baird 
herself  made  the  screen  adaptation 
from  the  moving  stage  play  by  Do- 
rian Neve. 

There  are  said  to  be  four  big 
punches:  One  comes  when  a  som- 
nolent volcano  suddenly  bursts  in- 
to eruption.  Scarcely  less  "punch- 
f  ul "  are  described  to  be  an  en- 
counter beneath  the  surface  of  the 
sea  between  a  man  and  a  shark, 
an  actual  shipwreck  off  the  coast 
of  South  America,  and  the  burst- 
ing of  a  tropical  typhoon,  with  its 
devastating  horrors. 


Will  Nigh^Secures  Mag- 
azine Story 

While  details  have .  not  as  yet 
been  made  public  it  is  known  that 
arrangements  have  been  concluded 
whereby  Will  Nigh  has  acquired 
the  screen  rights  to  a  national 
magazine  story  that  has  attracted 
much  attention.  This  is  a  depar- 
ture for  Nigh  as  he  has  heretofore 
written  his  own  screen  stories,  and 
is  at  the  present  time  declared  to 
be  in  possession  of  a  large  number 
of  screen  scripts. 

Lawrence  Weber  and  Bobby 
North,  who  are  releasing  Nigh's 
latest  production,  "Notoriety,"  will 
handle  the  coming  Nigh  feature. 


Fox  to  Release  "  Face 
on  Barroom  Floor" 

Included  in  the  six  Special  Pro- 
ductions announced  for  January 
and  early  in  February  release  by 
Fox  Film  Corporation,  is  "  The 
Face  on  the  Barroom  Floor,"  a  mel- 
odrama which  is  said  to  contain  ex- 
traordinary   entertainment  value 


have  been  purchased  for  Marion 
Davies  by  Cosmopolitan  Produc- 
tions. No  screen  star  ever  had  a 
Directed  by  Jack  Ford,  the  cast  more  pretentious  program  planned 
includes  Henry  B.  Walthall,  Ruth 
Clifford,  Alma  Bennett,  Walter  Em- 
erson and  Frederick  Sullivan.  How 
a  man  compelled  to  renounce  his 
love  in  order  to  save  the  honor  of 
his  fiancee's  brother,  gradually  loses 
his  hold  on  all  the  worth-while 
things  of  life  and  drifts  into  the 
depths,  to  be  redemed  finally 
through  the  love  of  his  former 
sweetheart,  is  told  in  a  gripping 
way. 


Big  Program  For  Marion  Davies 

Cosmopolitan  Star  Will  Be  Pre- 
sented In  Series  of  Costume  Plays 

WHAT  can  justly  be  called  "the 
cream  of  the  costume  plays" 


for  her  than  that  which  confronts 
the  star  of  "When  Knighthood 
Was  in  Flower,"  according  to  Cos- 
mopolitan. So  tremendous  was  the 
success  of  Miss  Davies  as  Princess 
Mary  Tudor  in  the  latter  big  pro- 
duction that  interest  in  costume 
plays  was  revived  all  over  the 
country. 

Miss  Davies  is  now  at  work  on 
the  first  of  these  forthcoming  pic- 
tures,   "Little    Old    New  York," 


Financiers 

Do  not  buy  things  for  their  cheapness,  but  for  their 
salability.  Evans  Individual  Attention  Prints  are 
salable,  reasonable  in  price,  but  not  cheap  because 
cheapness  generally  means  that  the  buyer  loses. 

The  plus  sales  qualities  in  Evans  Prints  are  due  to  the 
"  Personal  Interest "  which  is  given  every  foot  of  film. 

EVANS  FILM  LABORATORIES 
412  West  216th  St.,      New  York  City 

Wadstcorth  3443 


adapted  to  the  screen  by  Luther 
Reed  from  the  stage  play  by  Rida 
Johnson  Young.  This  portrays 
New  York  of  a  century  ago.  The 
settings  by  Joseph  Urban  will  in- 
volve an  immense  amount  of  re- 
search work  as  it  is  planned  to 
make  everything  an  exact  replica 
of  the  scenes  of  New  York  a  hun- 
dred years  ago. 

"Alice  of  Old  Vincennes,"  for 
which  a  number  of  film  stars  have 
been  eagerly  negotiating,  will  afford 
Miss  Davies  a  big  opportunity.  She 
will  play  the  part  of  a  Revolution- 
ary heroine  who  later  becomes  a 
spy.  The  story  is  filled  with  action 
and  patriotic  thrills.  It  was  a  great 
success  as  a  play  and  had  wide  suc- 
cess as  a  novel. 

In  "The  Forest  Lovers"  by 
Maurice  Hewlett,  Miss  Davies  will 
have  a  very  novel  role  and  some- 
thing entirely  different  from  any- 
thing she  has  heretofore  portrayed. 
In  this  idealistic  idyl  she  will  por- 
tray a  forlorn  forest  waif,  rescued 
from  a  hateful  marriage  by  the 
gay,  light-hearted  wanderer,  Pros- 
per. 

In  "Yolanda,"  the  Cosmopolitan 
star  will  have  another  colorful  his- 
torical romance  by  Charles-  Maior 
who  wrote  "When  Knighthood 
Was  in  Flower."  The  scenes  are 
laid  in  1476  when  Louis  XI  reigned 
over  France. 

"La  Belle  Marseillaise,"  by  Pierre 
Berton,  touches  the  very  heights  of 
fine  dramatic  acting  and  gorgeous 
settings.  The  Cosmopolitan  star 
will  have  the  role  of  Jeanne. 


Jackie  Coogan  Hero 
with  London  Kiddies 

Little  Jackie  Coogan  has  made 
himself  a  hero  with  a  crowd  of 
kiddies  in  London  and  in  so  doing 
has  made  for  himself  a  big  place  in 
the  hearts  of  the  English  nobility 
that  loves  and  does  for  these 
kiddies,  for  Jackie  has  received  a 
special  invitation  to  visit  London 
from  Her  Grace  the  Duchess  of 
Hamilton  and  Brandon. 

The  particular  crowd  of  kiddies 
that  look  on  Jackie  as  their  hero 
are  four  hundred  odd  orphans  in 
the  Foundling  Hospital,  London. 
These  kiddies  saw  a  motion  picture 
for  the  first  time  in  their  young 
lives  just  before  Christmas.  The 
picture  was  "  Oliver  Twist." 


Production  Stills  Here 
f  fon  "Common  Law" 

Productions  stills  on  Robert  W. 
Chambers'  "  The  Common  Law," 
which  the  Selznick  Pictures  Corpo- 
ration are  producing  at  their  West 
Coast  studios,  are  arriving  at  the 
Selznick  home  offices  in  New  York 
City.  _ 

Corinne  Griffith,  Conway  Tearle 
and  Elliott  Dexter  are  co-starred  in 
the  cast  which  also  includes  such 
notables  as  Doris  May,  Hobart  Bos- 
worth,  Bryant  Washburn,  Miss  Du 
Pont,  Phyllis  Haver,  Harry  Myers 
and  Wally  Van. 

Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


350 


Motion   Picture  N  ezv  s 


i 


Cleveland's  Latest  Playhouse 


351 

January  20,   I  9 2 3 


352 


Motion  Picture  News 


Eastman  Theatre  Monument  to  a  Great  Art 


Purely  Physical  Aspects  Embodied  Are 
Cause  for  Wonder 


THE  purely  physical  aspects  of  the  East- 
man theatre,  its  size,  the  artistic 
beauty  it  presents  and  the  extraordi- 
nary equipment  it  contains  are  cause  for 
wonder. 

The  edifice  has  a  frontage  of  367  feet,  a 
depth  of  180  feet  and  is  80  feet  in  height. 
The  exterior  of  the  building  is  of  simple  Italian 
renaissance  design,  the  facade  being  of  Indiana 
limestone,  the  center  feature  of  which  is  a 
colonnade  of  Vermont  marble.  A  wide  mar- 
quise extends  completely  over  the  sidewalk 
along  the  entire  front,  a  distance  of  367  feet, 
constituting  the  largest  theatre  marquise  in 
the  world.  Powerful  projectors  have  been 
placed  on  this,  from  which  it  is  possible  to 
floodlight  the  entire  structure  on  special  occa- 
sions. 

Elliptical  Shaped  Lobby 

The  theatre  has  a  seating  capacity  of  3,600. 
Entrance  from  the  street  is  by  way  of  a  com- 
modious lobby,  elliptical  in  shape,  finished  in 
rich  marble  and  bronze,  and  lighted  by  tripod 
fixtures  and  illuminated  aquariums.  An  exit 
vestibule,  12  feet  wide  and  90  feet  in  length, 
accessible  from  the  main  floor  foyer,  is  suffi- 
ciently removed  from  the  entrance  doors  to 
permit  patrons  to  leave  the  theatre  without 
contact  with  those  entering. 

The  interior  of  the  theatre  is  almost  triangu- 
lar in  shape,  with  the  stage  cutting  the  apex 
of  the  triangle.  The  mezzanine'  and  grand  bal- 
cony curve  in  a  broad  sweep  from  wall  to 
wall,  projecting  midway  over  the  main  floor. 
The  weight  of  both  are  borne  by  the  mam- 
moth steel  roof  trusses.  This  architectural  ar- 
rangement insures  a  full  view  of  the  stage, 
unbroken  by  pillar  or  post,  from  every  seat 
on  each  of  the  three  levels;  in  fact,  patrons 
can  hear  and  see  equally  well  from  any  seat 
in  the  theatre. 

The  great  auditorium  of  the  theatre  teems 
with  exquisite  marble,  bronzes,  beautiful 
paintings,  artistic  sculptural  relief,  rich  hang- 
ings and  rare  woods,  all  contributing  to  and 
in  keeping  with  the  decorative  scheme.  On 
the  north  and  south  walls  in  recesses  formed 
by  balustrades  are  colossal  murals,  painted 
by  Ezra  Winter  and  Barry  Faulkner,  both 
graduates  of  the  American  Academy  of  Rome. 
These  colorful  murals,  eight  in  number,  depict 
the  various  phases  of  music.  Among  other 
masterpieces  that  will  contribute  to  the  aes- 
thetic enjoyment  of  patrons  is  an  immense 
example  of  Maxficld  Parrish's  romantic  fan- 
tasies in  color.  The  ceiling  is  in  the  form  of 
an  immense  shallow  dome,  beautifully  deco- 
rated by  Ezra  Winter.  The  central  dome  is 
a  great  gilded  and  burnished  sunburst.  The 
color  scheme  pf  the  ceiling  is  gold,  warm 
grey,  blue  and  terra  cotta  red. 

Decorative  Features 

The  decorative  features  and  art  treasures 
of  the  theatre  are  uniform  throughout,  forming 
one  harmonious  whole.  They  are  carried  out 
to  the  rear  walls  on  all  levels.  This  is  true 
even  of  the  heavy  Saxony  carpeting,  which 


THE  Eastman  theatre  stands  as  a 
monument  to  motion  pictures,  an 
edifice  elevating  this  great  modern 
art  to  a  plane  that  all  may  be  justly 
proud;  marking  again  a  tremendous  stride 
in  the  advancement  of  this  industry. 

The  quiet  beauty  of  this  structure 
leaves  a  lasting  impression.  A  full  ap- 
preciation of  this  is  only  secured  after 
every  feature  of  the  theatre  is  thoroughly 
known.  No  expense  or  effort  was  spared 
in  the  perfection  of  each  detail.  The 
quality  of  workmanship  from  basement  to 
roof  is  of  the  same  superb  quality.  The 
artist  of  every  profession  was  given  free 
rein  to  express  his  skill  in  its  highest  de- 
gree. 

The  theatre  is  owned  by  the  University 
of  Rochester  through  a  gift  from  George 
Eastman.  The  purpose  of  this  theatre  is 
best  expressed  in  an  inscription  over  its 
portal:  "Dedicated  to  the  enrichment  of 
community  life."  The  theatre  has  addi- 
tional aims  in  that  it  is  to  serve  as  a  labor- 
atory and  clinic  through  which  the  prob- 
lems confronting  the  purveyor  of  low 
priced  popular  entertainment  may  be 
solved  to  the  end  that  the  character  of 
entertainment  proffered  the  masses  dur- 
ing its  hours  of  relaxation  may  be  im- 
proved and  refined. 

The  program  policy  is  arranged  to 
give  emphasis  to  the  value  of  music  in 
combination  with  motion  pictures.  One 
night  each  week  is  devoted  entirely  to 
vocal  and  musical  concerts.  A  note- 
worthy feature  is  the  admission,  the  low- 
est possible  charges  are  made  that  may 
be  expected  to  cover  the  running  ex- 
penses; an  endowment  exists  to  meet  any 
deficits  that  are  encountered. 

The  general  magnitude  of  this  project 
may  be  gleaned  from  the  fact  that  five 
millions  of  dollars  were  expended  on  the 
undertaking. 


covers  every  inch  of  floor  space  on  main  floor, 
mezzanine  and  grand  balcony. 

Grand  Balcony 

These  uniform  provisions  for  the  cultural 
enjoyment  of  patrons  regardless  of  price,  are 
equalled  by  provisions  for  their  personal  com- 
fort and  convenience  in  the  way  of  ample 
cheeking  arrangements,  luxuriously  appointed 
retiring  and  smoking  rooms,  etc.  For  the 
occupants  of  the  cheaper  seats  in  the  grand 
balcony,  all  these  conveniences  are  as  adequate 
and  as  luxuriously  appointed  as  they  are  for 
those  who  occupy  the  higher-priced  seats  in 
the  mezzanine  and  on  the  ground  floor.  In 
fact,  the  architectural  and  decorative  scheme 
was  especially  designed  to  afford  the  cheapest 
seats  the  best  view. 

Through  mushroom  ventilators  under  each 
scat,  great  fans  supply  each  minute  122,000 
cubic  feet  of  air  that  has  been  washed,  humidi- 
fied and  brought  to  the  right  temperature. 
Exhaust  fans  change  the  air  every  eight 
minutes. 

The  opening  of  the  theatre  marked  the  end 
of  motion  picture  presentation  in  the  dark 
and  the  attendant  hazard  of  herding  mixed 
audiences  under  such  conditions.  The  theatre 
is  sufficiently  illuminated  to  enable  patrons 


to  find  seats  without  faltering  or  groping, 
see  the  faces  of  those  near  them  and  all  ob- 
jects in  the  auditorium  and  to  read  the  ordi- 
nary print  of  newspaper  or  programme.  The 
method  used  is  an  improvement  of  the  indirect 
lighting  system,  perfected  as  the  result  of 
months  of  experimentation  and  investigation 
in  the  research  laboratory  of  the  Eastman 
Kodak  Company.  A  magnificent  crystal 
chandelier  suspended  from  the  sunburst  in  the 
ceiling  and  which  contains  thousands  of  con- 
cealed lamps,  furnishes  the  greatest  amount 
of  illumination.  This  is  reflected  and  diffused 
without  glare  by  the  sunburst  and  light  sur- 
faces of  the  ceiling  and  is  supplemented  by 
cove  lighting  under  the  mezzanine  gallery 
and  grand  balcony.  The  lights  are  concealed 
in  cornices  and  reflectors  throw  the  illumina- 
tion on  the  undersurfaces  which  are  architec- 
turally designed  and  painted  to  diffuse  it  to 
the  most  remote  corners.  This  degree  of  il- 
lumination, many  times  greater  than  has  hith- 
erto been  used  in  motion  picture  theatres,  does 
not  destroy  the  efficiency  of  projection. 

Architects,  Engineers,  Etc. 

In  the  construction  of  the  building,  asso- 
ciated with  the  architects,  Gordon  and  Kaelber 
of  Rochester,  was  the  well-known  firm  of  Mc- 
Kim,  Mead  and  White  of  New  York  City, 
through  which  the  deft  touch  of  the  late  Stan- 
ford White,  as  inherited  by  his  son,  Lawrence, 
has  been  brought  into  play.  Robert  E.  Hall, 
consulting  engineer  of  the  firm  of  Russell  B. 
Smith  and  Company,  New  York,  who  has 
many  theatres  to  his  credit,  including  the 
Rialto  and  Rivoli,  in  New  York,  was  in  charge 
of  construction.  Professor  F.  R.  Watson,  of 
the  University  of  Illinois  worked  out  the  prob- 
lem of  the  acoustics. 

The  music  is  supplied  by  one  of  the  largest 
theatre  orchestras  in  the  world,  and  by  a  great 
organ  built  especially  for  the  theatre.  The 
orchestra,  symphonic  in  character,  embraces 
a  personnel  of  56,  permitting  the  playing  of 
ambitious  symphony  compositions.  The  organ 
vies  with  the  orchestra  in  enabling  the  public 
In  enjoy  the  best  music  and  develop  a  greater 
appreciation  for  it.  It  is  not  only  the  largest 
organ  in  any  theatre  in  the  country,  but  in 
musical  scope,  tonal  quality  and  mechanical 
ingenuity  one  of  the  most  complete  instru- 
ments in  the  world. 

Radio  Broadcasting 

One  of  the  most  powerful  radio  broad- 
casting sets  in  the  country  has  been  erected 
in  the  institution. 

Motion  picture  interests  throughout  the 
w  orld  are  turning  their  eyes  on  the  new  thea- 
tre, for  they  see  in  the  appliance  of  science 
to  motion  picture  presentation  the  possibility 
of  developments  of  far-reaching  character. 
The  theatre,  in  fact,  will  be  a  clinical  labor- 
atory in  whjeh  will  be  conducted  experiments 
and  investigations  of  a  nature  that  exhibitors 
operating  for  profit  would  find  prohibitive 
from  the  standpoint  of  cost. 


January  20,  1923 


353 


View  of  Auditorium  from  Stage,  Note  Mammoth  Chandelier 
THE  EASTMAN  THEATRE 


354 


Motion  Picture  News 


Perfect  Acoustics  of  the  Eastman  Theatre 


By  F.  R.  Watson* 

THE  action  of  sound  in  a  building  is  much 
of  a  mystery  to  many  people.  There 
is  a  popular  belief  that  wires 
stretched  in  an  auditorium  will  be 
of  benefit  for  faulty  acoustics,  or,  if 
this  fails,  that  a  sounding  board  over 
rhe  speaker's  head  will  remedy  matters.  These 
popular  conceptions  are  not  altogether  sup- 
ported by  the  facts.  People  who  regard  the 
problem  with  a  degree  of  seriousness  realize 
that  the  action  of  sound  is  not  a  matter  of 
chance,  but  that  the  phenomena  must  accord 
with  scientific  laws.  It  is  only  within  the 
last  twenty  years,  however,  that  a  successful 
study  of  the  subject  has  been  made,  so  that 
the  acoustic  properties  of  a  room  are  only 
slowly  being  regarded  as  of  equal  importance 
with  the  lighting,  ventilation  and  heating.  The 
Eastman  theatre  presents  an  important  and 
interesting  illustration  of  acoustic  design  and 
shows  the  degree  to  which  the  modern  science 
has  progressed. 

The  acoustic  properties  that  must  be  con- 
sidered in  an  auditorium  are  the  reverberation, 
or  prolongation  of  a  sound  before  it  dies  out, 
and  echoes,  which  are  set  up  when  sound  is 
reflected  in  a  marked  way  from  certain  walls. 
Other  phenomena  such  as  resonance  and  in- 
terference are  sometimes  present,  but  they  are 
of  minor  importance. 

Auditoriums  with  defective  acoustics  are 
usually  too  reverberant,  that  is,  it  takes  the 
sound  too  long  a  time  to  die  out.  Words  ut- 
tered in  succession  by  a  speaker  overlap  and 
confuse  the  auditors  who  find  difficulty  in 
following  the  sequence  of  the  speech.  The 


THERE  are  many  unusual  features 
embodied  in  the  Eastman  theatre. 
The  projection  department  is 
noteworthy  in  its  completeness.  Not 
only  was  the  equipment  selected  with 
great  care  along  with  much  apparatus 
especially  designed  for  this  particular  in- 
stallation, but  also  every  facility  was  in- 
corporated to  insure  the  personnel  of  the 
projection  department  excellent  working 
conditions.  The  material  and  detail  in 
workmanship  is  of  the  same  superb  qual- 
ity in  this  department  as  throughout  the 
theatre  proper. 

The  completeness  of  this  institution  is 
forcibly  brought  to  attention  through  its 
dispensary  and  trained  nurse  who  is  con- 
stantly on  duty  for  all  emergencies  which 
may  arise  during  the  course  of  the  enter- 
tainment. 

Special  elevator  service  accommodates 
this  dispensary  and  also  all  those  em- 
ployed in  the  theatre. 

The  department  for  the  reviewing  of 
the  pictures  is  complete  in  all  respects. 
Another  room  is  equipped  with  a  small 
organ  and  projector  where  the  accom- 
paniment for  the  pictures  is  perfected. 
This  room  is  also  reserved  for  practice 
among  those  who  are  enrolled  in  the 
course  of  training  for  theatre  organists 
at  the  Eastman  School  of  Music. 


correction  for  the  defect  lies  in  the  introduc- 
tion of  sound  absorbing  material  to  reduce 
the  time  of  reverberation. 

In  the  Eastman  theatre,  none  of  the  defects 
mentioned  were  present  because  the  acoustic 


features  of  the  room  were  arranged  when 
the  building  was  in  the  process  of  design. 
What  was  desired  was  an  auditorium  in  which 
music  would  be  acceptably  rendered,  particu- 
larly orchestra  musio  from  a  considerable 
number  of  instruments. 

The  results  of  this  study  led  to  the  recom- 
mendation of  certain  features  for  the  East- 
man theatre.  A  large  volume  was  decided 
on,  about  800,000  cubic  feet,  to  allow  full  play 
for  the  music  and  also  to  accommodate  the 
considerable  audience  of  3,360  people.  The 
amount  of  absorbing  material  necessary  to 
give  the  proper  reverberation  was  calculated 
according  to  Sabine's  formula;  some  of  this 
being  installed  in  the  form  of  hairfelt  on 
selected  walls  and  a  considerable  proportion 
in  carpets  and  upholstered  seats.  The  acous- 
tics were  thus  made  quite  independent  of  the 
audience.  When  auditors  came  in  they  occu- 
pied seats,  thus  substituting  their  clothing  in 
place  of  the  upholstery  to  the  action  of  the 
sound.  The  absorption  was  increased  some- 
what but  not  to  so  great  an  extent  as  if  plain 
wooden  seats  were  used.  The  acoustics  were 
thus  made  satisfactory  for  rehearsals  when 
no  audience  would  be  present,  also  for  finished 
concerts,  with  a  maximum  audience. 

The  possibility  of  echoes  was  investigated 
carefully.  The  shape  of  the  room  was  not 
rectangular,  but  somewhat  like  a  megaphone, 
the  vertical  side  walls  spreading  out  toward 
the  rear.  Any  objectionable  reflection  of 
sound  was  thus  confined  to  the  ceiling.  This 
surface  was  formed  into  a  shallow  dome  with 
(Continued  on  page  358) 


Ventilating  and  Heating  Systems  Efficient 


By  Allen  S.  Crocker** 

THE  ventilation  of  the  theatre  proper  is 
by  the  Mushroom  system.  This  con- 
sists of  a  6-inch  sleeve  in  the  floor 
under  each  seat,  with  a  hood  over  the  top  of 
this  sleeve  raised  slightly  above  the  floor.  A 
fan  delivers  air  to  a  closed  space  under  the 
floor  and  this  comes  out  through  the  mush- 
room ventilator.  The  only  available  space 
for  the  main  supply  fan  was  over  the  dressing 
room  section  at  the  left  of  stage.  This  placed 
the  fan  slightly  below  the  level  of  the  ceiling 
of  the  auditorium.  The  roof  of  the  theatre 
is  trussed  and  the  attic  space  between  ceiling 
and  roof  was  available  for  running  the  metal 
air  distributing  ducts  from  the  fan  to  vertical 
masonry  ducts  leading  down  to  first  floor, 
mezzanine  and  balcony  levels. 

This  fan  location  had  the  advantage  of 
taking  air  at  an  average  height  of  65  feet 
above  the  street,  insuring  somewhat  cleaner 
and  cooler  air  for  summer  than  if  taken  at  a 
lower  level. 

Air  is  taken  to  the  fan  through  an  air 
washer,  i.  e.,  a  device  where  the  air  passes 
through  a  spray  of  water  to  eliminate  dirt. 
This  washer  also  regulates  the  humidity  in 
the  air  delivered  to  the  theatre.  On  hot  days 
in  summer  when  outside  humidity  is  not  too 
high,  the  washer  has  some  cooling  effect  on 
air  delivered.  In  the  winter  the  air,  before 
reaching  the  washer,  is  warmed  to  about  42 
degrees  and  the  washer  water  is  also  warmed 
when  necessary.  In  this  way,  the  air  as  it 
leaves  the  washer  is  always  at  the  same  tcm- 

•  Professor  at  University  of  Illinois. 

Enfrineer  of  Henrlnp  and  Ventilating,  Eastman 
theatre. 


Robert  E.  Hall.  Consulting  Engineer. 
EASTMAN  THEATRE 


perature,  about  42  degrees,  and  has  taken  up 
all  the  water  it  can  carry.  This  air  is  then 
heated  to  65  or  70  degrees  and  at  this  temper- 
ature the  relative  humidity  is  the  desired 
amount.  If  the  temperature  of  the  air  leav- 
ing washer  is  below  42  degrees  the  thermostats 


automatically  turn  the  heat  on  the  coils 
through  which  it  passes  and  also  turns  steam 
into  the  washer  water.  The  tuning  room  for 
the  orchestra  is  in  the  School  of  Music  build- 
ing, and  the  fan  serving  this  room  is  also  in 
the  School.  The  same  humidity  will  be  car- 
ried here  so  that  same  air  conditions  will  pre- 
vail where  instruments  are  tuned  and  where 
the  orchestra  plays. 

The  main  supply  fan  is  designed  to  deliver 
122,000  cubic  feet  of  air  per  minute;  this  cor- 
responds to  about  35  cubic  feet  of  air  per 
minute  per  person,  or  to  an  air  change  of 
about  every  7%  minutes. 

The  air  is  delivered  to  the  basement  space 
under  first  floor  by  the  vertical  masonry  duct 
leading  from  the  attic.  Under  this  first  floor 
are  two  tile  ducts  running  diagonally  across 
the  basement  space.  The  air  enters  these 
ducts,  and  slides  located  at  various  points 
give  an  even  distribution  of  air  under  entire 
first  floor,  so  that  each  seat  may  get  its  proper 
amount  of  air. 

The  temperature  of  air  delivered  to  the  the- 
atre is  automatically  controlled,  and  there  are 
three  distant  reading  thermometers  located  in 
the  theatre,  one  at  first  floor  level,  one  at 
mezzanine  level  and  one  at  balcony  level.  The 
engineer  in  the  fan  room  can  read  these  ther- 
mometers without  leaving  the  fan  room. 

Two  108-inch  diameter  disk  fans  located  in 
pent  house  above  the  attic  exhaust  the  air 
through  the  theatre  ceiling  to  the  attic,  and 
thence  from  the  attic  to  the  outside. 

The  main  supply  fan  is  in  a  room  over  the 
dressing  section.  This  room  is  adjacent  to  the 
attic  space  over  the  auditorium  ceiling,  and  a 
(Continued  on  page  358) 


Stairway  Connecting  Levels  of  Promenade 
EASTMAN  THEATRE 


Passage  from  Balcony  to  Lobby 
EASTMAN  THEATRE 


Murals  Executed  by  Barry  Faulkner— Religious.  Hunters,  and  Pastoral  Mus'c 
AUDITORILM.  EASTMAN  THEATRE 


ELEVATION  AND  BALCONY  PLAN.  EASTMAN  THEATRE 
Gordon  &  Kaelber,  Architects 


360 


Motion  Picture  News 


Projection  Department  of  Eastman  Theatre 

Completely  Equipped  in  Every  Respect  Insuring  Excellent 
Results  and  Good  Working  Conditions 


REALIZING  the  fact  that  regardless  of 
the  entertaining  and  interesting  fea- 
tures of  a  photoplay  such  as  the  story, 
the  cast,  etc.,  the  real  value  of  a  picture  was 
lost  unless  properly  presented,  Mr.  Eastman, 
at  the  time  the  Eastman  theatre  was  planned, 
laid  particular  stress  on  the  importance  of 
the  projection  department  and  engaged  the 
services  of  J.  E.  Robbin  to  plan  and  execute . 
a  projection  room.  Mr.  Robbin  has  handled 
the  projection  engineering  of  the  Strand,  the 
Rivoli  the  Rialto  and  the  Capitol  theatres,  New 
York,  and  Panama-Pacific  Exposition  in  1915. 

It  is  claimed  that  the  projection  installa- 
tion of  the  Eastman  theatre  surpasses  that  of 


any  other  theatre  in  the  world  in  modern,  up- 
to-date  equipment.  The  projection  equipment 
facilities  are  divided  into  three  groups,  the 
main  operating  room  of  the  theatre,  the  main 
projecting  room  and  Mr.  Eastman's  private 
projection  room.  The  main  operating  depart- 
ment is  located  at  the  rear  of  the  theatre  over 
the  balcony  and  is  divided  into  three  rooms, 
each  being  separated  from  the  other  by  fire- 
proof partitions  with  underwriter's  approved 
fire  doors,  similarly  designed  as  the  bulkhead 
construction  of  ship  work.  The  first  room 
upon  entrance  is  the  film  rewinding  and  in- 
spection department.  In  this  room  are  con- 
tained a  metal  bench  and  cabinet  wherein 


various  supplies  are  kept  in  different  com- 
partments. On  the  table  is  a  fireproof  en- 
closed motor  driven  rewind.  There  is  also 
a  special  machine  built  by  the  Eastman  Kodak 
Company  which  automatically  waxes  the 
edges  of  the  new  film  so  that  it  will  run 
smoothly  through  the  projector  and  not  cause 
any  gumming  on  the  gate. 

A  work  bench  with  a  complete  set  of  tools 
is  also  provided  for  the  projectionist  to  facili- 
tate making  any  minor  repairs  and  to  allow 
for  the  maintenance  of  the  equipment.  The. 
main  operating  room  contains  three  Simplex 
motion  picture  projectors  equipped  with  Sim- 
plex Sunlight  High  Intensity  arc  lamps.  The 
machines  are  of  the  latest  development  and 
are  finished  in  a  light  battleship  grey  enamel 
and  polished  nickel.  In  addition  are  two  Sim- 
plex spotlights  mounted  on  pedestals.  The 
spotlights  are  equipped  with  dissolvers,  color 
box  and  fadeout  attachments.    Directly  be- 
hind each  projector  is  a  specially  designed 
pedestal  into  which  all  the  conduits  enter  at 
the  base.    All  the  wiring  is  contained  inside 
of  this  pedestal,  and  mounted  flush  at  the  rear 
are  plugs  for  the  electric  dissolver  circuit, 
motors,  work  lights,  arc  controls,  and  at  the 
top  are  two  pole  200  ampere  switches  for  the 
projection    machine    are    circuits.  These 
switches  are  operated  from  either  side  by 
large  handles,  as  shown  in  the  accompanying 
photograph.    This  pedestal  also  serves  as  a 
tool  and  carbon  table  and  is  a  radical  depar- 
ture from  other  projection  room  designs.  It 
is  claimed  that  this  design  has  decided  advan- 
tages from  several  practical  points,  the  most 
important  being  the  elimination  of  the  arc 
switch  from  the  projector.    On  the  front  wall 
adjacent  to  each  projector  and  directly  under- 
neath the  look-out  port  is  mounted  flush  with 
the  wall  a  control  switchboard  on  which  is 
mounted  a  dial  switch  for  regulating  the  in- 
tensity of  the  arc,  volt  meter  and  ammeter 
connected  to  the  arc  circuit,  a  telephone  con- 
nection, speed  indicator,  motor  ammeter  and 
a  signal  telegraph  indicator. 

Signal  System 

Each  projecting  machine  is  equipped  wth 
a  Robbin  cinema  electric  speed  indicator,  with 
one  indicator  mounted  on  the  panel,  which  in 
turn  is  connected  to  the  stage  director's  con- 
trol board  and  also  on  the  orchestra  leader's 
stand.  After  the  program  is  pre-arranged 
and  the  music  synchronizes  to  the  proper  pic- 
ture speed,  the  projectionist  simply  starts  the 
motor  of  the  projector  and  regulates  the  speed 
by  his  indicator,  thus  enabling  the  orchestra 
conductor  to  play  to  the  correct  tempo  to 
synchronize  to  the  picture. 

Each  rheostat  has  a  maximum  capacity  of 
150  amperes  and  is  controlled  from  the  con- 
trol panel  board  located  along  the  sides  of  the 
machine;  in  other  words,  a  remote  control. 
On  the  control  panel  in  front  of  the  room  is 
a  volt  meter  and  ammeter  connected  in  each 
circuit  which  indicates  at  all  times  the  voltage 
across  the  arc  and  the  current  consumption 
in  amperes.  This  enables  the  projectionist  to 
adjust  the  intensity  of  each  arc  so  that  when 
dissolving  from  one  picture  to  another  the 
same  intensity  of  light  may  be  maintained. 

The  power  •  service  to  the  operating  room 
consists  of  three  wire  110-220  volt  direct  cur- 
(Continued  on  page  366) 


AT.  Y.,  in 


are  installed 


Main  projection  room  of  the  Eastman  Theatre  Rochester, 

three  Simplex  projectors,  equipped  with  Simplex  Sunlight  High  Intensity  An  s  and  Jwo 
Sbotliahts     Note  the  neat  systematic  arrangement  of  the  apparatus  and  also  the  individual 
pedestals  for  each  machine,  which  contain  the  wiring,  machine  switches,  etc. 


January   20,  1921 


361 


Chosen  for  Rochester's  Newest  Theatre 


G-E  Motor  Generator  Equipment  Installed  in  Eastman  Theatre 


G-E. 


A.C.     to     D.C.  direct 
motor  generator 


driven 


General  Office 
Schenectady;  NY 


The  selection  of  all  equipment  embodied  in  the  Eastman  Theatre 
was  made  by  theatre  engineers  of  the  highest  standing.  No 
greater  recommendations  can  be  awarded  any  apparatus  than  to 
be  chosen  by  these  experts.  G-E  65  K.W.  Motor  Generator  was 
specified  and  installed  in  this  world's  most  beautiful  motion 
picture  theatre. 

G-E  Motor  Generators  are  designed  for  the  highest  over-all  effi- 
ciency, maintaining  a  steady  arc  with  quiet  operation. 


Sales  Offices  in 
all  large  cities 


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Motion   Picture  News 


Established  1865 

j&eto  Uork  Calcium  Itgfjt  Co. 

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New  York,  N.  Y. 

Walter  Murray  ph°nes  Circle  844o-844i  Fred  S.  Murray 

Progressive  Pioneers  in  Advanced 
Stage  Lighting  Equipment 

Selected  by  the  Engineers 
Russell  B.  Smith  Co.,  Mr.  R.  E.  Hall 
For  all  Stage  Lighting  Equipment 

MXL  Border  Stage  Plugging  Devices 

and  Footlights  Arc  and  Nitrogen  Lamps 

Effects  Special  Lighting 

Evolutionary  to  Motion  Picture  Orchestra  Lighting 

THE  EASTMAN  MUSIC  STAND 


PHILADELPHIA,  PA.       « Jli\urr r*tltf"  BOSTON,  MASS. 

803  Locust  St.  J**  Ui  I  Uy  7>  26-28  E.  Concord  St. 


We  Do  Not  Cost  You  Money— We  Save  It! 

AGAIN  PROVEN  BY  THE  APPOINTMENT  OF  J.  E.  ROBIN,  PROJECTION  ENGINEER,  FOR 
THE  EASTMAN  THEATRE,  BY  MR.  GEORGE  EASTMAN 

The  most  successful  theatres  are  those  which  give  their  patrons  continuously  the 
best  projection  possible  .  .  .  The  results  they  pay  to  see. 
An  error  in  planning  the  projection  system — the  selection  of  equipment — layout 
of  operating  room  —  electrical  installation  —  size  and  location  of  screen  means  — 
Waste — Reconstruction — High  maintenance  cost — Loss  of  patronage. 

«  IT  IS  NOT  THE  MONEY  YOU  SPEND — BUT  HOW 

WISELY  YOU  INVEST ! " 

Our  long  experience  as  the  foremost  projection  engineers  enables  us  to  render  you 
a  service  that  cannot  be  equalled. 

Write  us  about  our  business  building  service  today. 

ROBIN  ENGINEERING  COMPANY 

203  WEST  49th  STREET  NEW  YORK 


January   so,  1021 


363 


Record  of 

POWER'S  INSTALLATIONS 

During  the  Past  Six  Months 
WESTERN  PENNSYLVANIA 

AND 

NORTHEASTERN  W.  VIRGINIA 

Territory  of 

S.  ©.  S.  FILM  AND  SUPPLY  CO. 

Pittsburgh,  Pa. 

Distributors  of 

POWER'S  PROJECTORS 


Motion  Picture  N  ew  i 

National  Anti-Misframe  League  Forum 


Question  on  Motors 

Dear  Editor: 

I  have  a  question  I'd  like  to  have  you  or 
some  of  the  brothers  answer.  That  is,  when 
you  find  a  motor  with  a  rating  of  one  horse- 
power and  110  volts  how  do  you  find  out  how 
much  power  it  takes.  I  mean  how  many  watts 
and  amperes.  Maybe  this  question  doesn't 
come  right  in  with  the  N.  A.  M.  L.  Forum,  but 
I'd  like  to  get  this  information  if  it  isn't  too 
much  bother. 

The  N.  A.  M.  L.  is  certainly  doing  some 
wonderful  work  now  and  I  find  that  it  helps 
keep  the  film  in  better  condition.  I  don't  be- 
lieve there  is  anything  going  on  in  this  in- 
dustry that  helps  to  get  people  to  like  pic- 
tures better  than  keeping  the  film  in  good 
condition  as  the  fellows  do  in  the  N.  A.  M.  L. 

Here's  hoping  all  the  projectionists  in  the 
country  join  the  League. 

Yours  truly, 

John  Shepard, 
Hutchon,  Ore. 

Solution 

The  question  concerning  the  method  for  fig- 
uring out  the  power  in  watts  consumed  by  a 
motor  and  also  the  ampere  rating  is  one  that 
should  be  of  interest  to  all  projectionists  and 
therefore  will  be  answered  through  these  col- 
umns. 

It  will  be  necessary  to  make  a  few  assump- 
tions in  offering  a  solution,  namely  that  all 
the  information  available  is  that  a  motor  is 
rated  at  one  horsepower  (1  H.P.)  operated 
at  110  volts.  As  it  is  not  stated  specifically 
in  the  question  whether  an  A.  C.  or  D.  C. 
motor  is  meant,  both  will  be  assumed. 

One  horsepower  (1  H.P.)  is  equivalent  to 
746  watts  of  electrical  energy.  But  the  rating 
of  the  motor  at  1  H.P.  is  the  output  and  not 
the  input  (input  is  the  power  supplied  the 
motor  to  operate  it  to  get  1  H.P.  of  work  out 
of  the  motor).  Most  motors  operate  at  rated 
load  (in  this  case  1  H.P.)  at  about  80  per  cent 
efficiency.  Then  746  watts  (1  H.P.)  equals 
80  per  cent  of  the  power  necessary  to  drive 

746 

the  motor  or  100  per  cent  equals  =  932.5 

80 

watts. 

The  input  necessary  to  operate  the  motor 


is  932.5  watts  or  in  round  figures  930  watts. 
To  get  the  amperage  on  D.  C.  at  110  volts 

930 

divide  the  watts  by  the  voltage    =  8.46 

110 

amperes. 

Differs  for  A.  C. 

However,  for  an  A.  C.  motor,  the  amperage 
cannot  be  determined  in  this  simple  method 
due  to  what  is  known  as  power  factor.  The 
Power  Factor  is  the  phase  relation  between 
the  current  and  voltage. 

In  general,  to  determine  the  amperage  on  a 
single  phase  A.  C.  motor  the  following  for- 
mula is  used: 

watts 

 =  amperes. 

volts  times  power  factor 
In  the  case  of  a  two  phase  motor  the  line 
amperage  is  found  from 
watts 


two  times  volts  times  power  factor 
For  a  three  phase  motor,  the  line  amperage- 
equals 

watts 


1.73  times  volts  x  power  factor 
In  case  the  motor  is  operated  under  or  over 
the  rating  the  current  input  naturally  varies. 
Ordinarily  in  the  case  of  the  A.  C.  motor  it 
does  not  vary  in  anything  like  direct  propor- 
tion due  to  the  variation  in  the  power  factor. 

Motors  usually  operate  with  the  greatest 
efficiency  at  full  load. 


Dear  Editor: 

Enclosed  you  will  find  my  application  for 
membership  in  the  N.  A.  M.  L.  I  think  it  is 
just  what  we  need  and  I  believe  all  operators 
will  join  sooner  or  later.  I  agree  with  the 
other  boys  about  the  punch  mark  artists  and 
think  they  should  be  done  away  with.  In  all 
my  two  years  as  a  projectionist,  I  have  never 
used  a  punch.  I  wouldn't  allow  one  in  my 
booth.  I  always  inspect  my  films  and  take  my 
change  over  cue  from  the  action  of  the  players 
and  make  a  note  of  it,  and  have  a  perfect 
change  over  without  the  screen  being  lit  up 
with  spots,  scratches  and  punch  marks.  I  have 
two  Simplex  machines  and  mercury  arc  recti- 


fier. I  will  come  again  soon  and  tell  you  aboui 
my  booth  equipment.    Find  enclosed  25c.  foi 
button  and  send  me  labels  please. 
Yours  for  better  projection, 

Chas.  Russell  Crane, 
Odeon  Theatre, 
Devol,  Okla. 

Dear  Sir: 

Enclosed  find  my  application  for  member- 
ship to  the  League.  It  is  the  greatest  scheme 
I  have  ever  heard  of.  I  have  intended  joining 
for  some  time  but  have  put  same  off.  I  have 
been  reaping  the  benefit  of  the  work  of  the 
League  members  and  although  not  a  member 
I  have  done  everything  to  help.  I  want  to  tell 
them  that  I  am  with  them  and  am  doing  all  I 
can  to  help  improve  film  service. 

Very  truly  yours, 

A.  E.  Rawl, 
Batesburg  Theatre, 
Batesburg,  S.  C. 


Dear  Editor: 

Just  a  few  words  to  let  you  know  that  we 
are  always  strong  for  the  N.  A.  M.  L.  and  your 
department  is  eagerly  sought  for,  for  it  is  di- 
gestible. The  pictures  we  are  receiving  now 
are  in  the  best  of  condition,  which  perhaps  is 
due  to  the  fact  that  N.  A.  M.  L.  members  are 
pretty  thick  in  this  part  of  the  country.  We 
would  like  to  have  one  of  the  new  membership 
buttons  hence  enclosed  find  50c.  to  cover  two. 
We  are,  yours  for  better  projection, 
Ray  Simmons,  No.  1033, 

Kozy  Theatre,  Paducah,  Ky. 
Ray  Gnaegy,  No.  1327, 

Arcade  Theatre,  Paducah,  Ky. 


Gentlemen : 

I  am  enclosing  herewith  membership  blank 
and  25c.  in  stamps  for  which  please  enter  me 
as  a  member  to  your  League.  I  will  be  only 
too  glad  to  comply  with  your  rules  as  I  believe 
that  every  projectionist  should  do  all  that  he 
can  to  make  the  picture  business  a  success. 
Wishing  the  league  the  best  of  luck  and  that 
I  will  soon  be  enrolled, 

Very  truly  yours, 

Kenton  J.  Long, 
Box  190, 
Harrisonburg,  Va. 


Blank  for  New  League  Members 

Member's  Name   


Home  Address   

Theatre   

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  baa* 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blanks  for  membership  in  the  N.  A.  M.  please  enclose  twenty-five  cents  for  a  membership  button 


2J 

nuary  20,  1923 


365 


Qjn  JJmericas  Tbremoft  'Theatres 


Harris  Theatre,  Chicago,  111. 


Seating  Installed  by  American  Seating 


Co. 


THE  "  Twin  "  Theatres,  The  Harris  and  The  Selwyn  of  Chi- 
cago, are  equipped  with  American  Seating  Company  Theatre 
Chairs.  Their  design,  arrangement  and  installation  were  the  work 
of  our  Theatrical  Engineering  Seating  Department. 

These  two  theatres  are  accounted  among  the  most  beautiful 
and  most  perfectly  equipped  for  their  patrons'  comfort  and  pleas- 
ure in  the  world.  No  money  or  pains  were  spared  to  make  them  so. 

jEfitttrican  /Stating  CXowjianii 


NEW  YORK 
113  W.  Fortieth  St. 


CHICAGO 
10  E.  Jackson  Blvd. 


BOSTON 
77-D  Canal  St. 


PHILADELPHIA 
705,  250  South  Broad  St. 


^06 


M  o  t  i  o  n   Picture  New 


Projection  Department  of 
Eastman  Theatre 

(Continued  from  page  360) 

rent  service  of  three  No.  500,000  mil  cables 
and  a  three-wire  300,000  mil  cable  220  volt 
three-phase  sixty-cycle  alternating  current. 
Both  of  these  come  direct  from  a  power  house 
about  three-quarters  of  a  mile  away.  These 
services  are  run  into  the  rheostat  room  to  the 
main  switchboard,  which  contains  compensarc. 
switch,  volt  and  ammeter  pilot  lights  and  a 
four  pole  double  throw  switch  which  is  con- 
nected between  the  generator  control  board 
and  the  main  operating  room  switchboard. 


Rewind,   inspection   and   maintenance  repair 
.room  in  the  projection  department,  Eastman 
theatre,  Rochester,  N.  Y. 

This  switch  changes  from  a  three-wire  to  a 
two-wire  circuit  so  that  either  lighting  service 
or  the  generator  may  be  used  at  will.  The 
G  .E.  motor  generator  set  weighs  over  three 
tons  and  consists  of  a  100  horse  power  three- 
phase  A.  C.  motor  directly  connected  to  a 
125-volt,  65-kilowatt  direct  current  generator. 

The  main  switchboard  of  the  operating 
room  is  placed  in  the  rear  wall  between  the 
main  room  and  the  rheostat  room  and  is  of 
the  dead  volt  type.  This  board  contains  two 
direct  current  wattmeters,  200-ampere  switches 
for  each  projector  and  spotlight  and  switches 
for  controlling  the  ventilating  fans,  machine 
and  rewinding  motors  and  lighting  sj'stem.  All 
switches  and  fuses  are  mounted  at  the  rear 
of  the  board  and  are  operated  by  handles  on 
the  face  of  same.  On  the  front  of  the  board 
is  mounted  heavy  receptacles  which  are  con- 
nected to  each  arc  circuit  motor.  The  line 
from  the  switch  on  each  machine  is  run 
through  the  switchboard  and  connected  to  a 
special  type  of  plug.  Each  plug  is  inserted 
in  one  of  the  receptacles  on  the  face  of  the 
board.  By  this  system,  should  a  fuse 'blow 
out  or  something  on  this  particular  circuit  on 
the  No.  1  machine  go  wrong,  it  is  only  neces- 
sary for  the  projectionist  to  pull  the  plug 
on  the  face  of  the  board  and  insert  same  in 
another  receptacle,  thus  avoiding  delays.  By 
the  general  wiring  plan,  if  the  inevitable 
should  happen,  that  is,  for  some  unknown 
reason  all  the  rheostats  excepting  one  should 
become  short-circuited,  it  would  still  be  pos- 
sible to  operate  all  machines  in  the  booth  from 
the  one  good  rheostat  by  this  interchangeable 
system. 

The  distance  from  the  lenses  on  the  projec- 
tion machines  to  thf»  center  of  the  screen  is 
173  feet,  the  projection  angle  being  14  de- 
grees 41  minutes.  The  projection  screen  itself 
was  prepared  especially  by  Mr.  Robbin,  being 
made  of  special  woven  canvas  of  one  piece 
and  laced  to  a  frame  with  ropes  on  all  four 
sides  to  insure  a  nnifom  tension.  The  frame 
itself  is  2f)  feet  and  0  inches  l>v  20  feet  and  0 


inches.  The  size  of  the  picture  was  decided 
upon  after  careful  consideration  of  the  visual 
angles  from  all  parts  of  the  house.  The  actual 
size  of  the  projected  picture  is  21  feet  bv 
16  feet. 

Emergency  System 
A  special  circuit  for  emergency  lighting  is 
installed  in  the  rheostat,  operating  and  film 
rooms.  This  circuit  is  operated  on  a  12-volt 
battery  system.  The  system  carries  an  auto- 
matic charger  and  control  panel  and  is  auto- 
matically operated  by  the  fire  shutters.  In 
case  of  accident,  at  which  time  the  battery 
lights  become  illuminated,  the  orchestra  is 
given  a  signal  and  the  manager's  office  notified. 

Ventilating  System 
The  ventilating  system  of  the  projection 
department  consists  of  large  grills  in  the  ceil- 
ing of  the  rheostat,  film  inspection  and  pro- 
jection rooms  which  are  connected  to  three 
vent  fans  in  the  ceiling.  Each  projection 
machine  lamp  house  has  a  special  ventilating 
fan.  The  vent  fans  have  sufficient  .capacity 
to  change  the  air  once  every  minute.  The 
entrance  to  the  projection  department  is 
effected  by  a  staircase  and  also  by  an  auto- 
matic electric  elevator.  All  that  is  necessary 
to  operate  this  elevator  is  to  step  in  and  press 
the  button  designating  the  floor  desired. 

Private  Projection  Room 
There  is  a  private  projection  room  used  by 
Mr.  Eastman  which  contains  two  Simplex 
projectors  finished  in  gray  enamel  and  nickel 
and  equipped  with  Mazda  lamp  apparatus. 
Also  additional  equipment  such  as  ammeters, 
speed  indicators,  signal  telegraph  and  loud 
speaking  telephone  are  installed.  The  speed 
indicator  and  telephone  apparatus  are  con- 
nected from  the  review  desk  directly  in  front 
of  the  booth.  The  screen  in  this  room  is  8 
feet  by  6  feet. 

Every  possible  facility  and  convenience  has 
been  incorporated  in  the  design  of  this  projec- 
tion department,  thus  insuring  the  very  best 
of  projection.  The  following  projectionists 
are  in  charge  of  the  complete  department: 
L.  M.  Townsend,  chief;  F.  J.  Britt,  assistant 
chief;  G.  H.  Brophy,  Calvin  Bornkessel,  Wil- 
liam Holmes,  C.  J.  Redfern. 


Lcids  M.  Townsend,  chief  projectionist  of  the 
Eastman  theatre,  Rochester^  N.  Y. 

New  Type  Arc  Lamp 

The  Economy  Projection  Lamp  is  the  lat- 
est on  the  market.  It  is  an  American  made 
product  manufactured  in  New  York  by  the 
Economy  Projection  Lamp  Company,  Inc.r 
which  claims  it  will  reduce  the  operating  cost 
in  the  projection  room  from  fifty  to  eighty 
per  cent. 

It  is  asserted  that  it  fits  any  lamp  house, 
operates  on  from  fifteen  to  twenty-five  am- 
peres and  eliminates  condensing  lenses.  It  is 
also  said  to  effect  a  saving  of  fifty  per  cent 
on  carbons;  that  each  one  and  one  quarter 
inches  of  carbon  will  project  10.000  feet  of 
film  under  perfect  projection.  No  heavy 
cables  or  fuses  are  necessary :  it  is  easily  in- 
stalled and  simple  to  operate. 

The  manufacturing  company  is  now  demon- 
strating the  lamp.  Offices  of  the  concern  have 
been  established  at  220  West  Forty-eighth 
Street,  New  York  City. 


Eddie  Sellcn  at  the  console  of  the  Robert  Morton  Organ  installed  at  the  Strand  theatre, 

San  Francisco,  Cal. 


January  20,   1  y 2 3 


367 


Advantages 

Westinghouse  Two-Arc  Multiple  Motion 
Picture  Motor-generator  Equipment  is  not 
only  a  dependable  source  of  direct  current 
for  the  projection  machines,  but  more — 
it  provides  for  operating  the  projection 
machine,  stereopticon,  and  a  spot  or  flood 
simultaneously.  This  is  one  reason  why 
the  Palace  Million  Dollar  Th  eatre  in  Dallas, 
and  hundreds  of  other  first-class  theatres, 
use  Westinghouse  equipment. 

W rite  our  distributors  for  Circular  No.  164.0. 

Westinghouse  Electric  &  Manufacturing  Co. 
East  Pittsburgh,  Pennsylvania 


Westinghouse 
Distributors 

NEW  YORK  CITY 
Howells  Cine  Equipment  Co.. 
740  7th  Ave. 

BOSTON.  MASS. 
Eutern  Theatre  Equip.  Co. 

PHILADELPHIA.  PA. 
Williams.  Brown  &  Earle  Co.. 
918  Chestnut  St. 

BUFFALO.  N.  Y. 
Becker  Theatre  Supply  Co.. 

PITTSBURGH,  PA. 
The  S.  &  S.  Film  &.  Supply  Co. 
Forbes  St. 

DENVER,  COL. 
The  Denver  Theatre  Supply  Co. 

OMAHA.  NEB. 
Cole  Theatre  Supply  Co. 

KANSAS  CITY.  MO. 
Cole  Theatre  Supply  Co. 

DALLAS.  TEXAS 
Lucas  Theatre  Supply  Co. 

LOS  ANGELES.  C A L. 
Pacific  Amusement  Supply  Co. 

PORTLAND.  ORE. 
Service  Film  &  Supply  Co. 

SEATTLE,  WASH. 
The  Theatre  Equipment  Co. 

ATLANTA.  GA. 
Lucas  Theatre  Supply  Co. 

AUBURN.  N.  Y. 
Auburn  Film  Co. 

MINNEAPOLIS.  MINN. 
The  Rialto  Co. 

CLEVELAND.  OHIO 
The  Art  Film  Studios 

SAN     FRANCISCO.  CAL. 
Theatre  Equipment  Sup.  Co. 


Westinghouse 


368 


Motion  Picture  News 


Motion  Pictures  Shown  on  the  Streets 
By  Means  of  Truck 


AND  now  it's  traveling  motion  picture 
shows,  via  truck! 
Industrial  Displays,  Inc.,  of  New  York  and 
Boston,  have  succeeded  in  adapting  motion 
picture  advertising  to  the  outdoors  by  means 
of  a  truck  and  a  specially  designed  apparatus 
which  shows  the  films  in  three  places  at  the 
same  time — on  both  sides  of  the  truck  and  in 
the  rear. 

Panels  on  the  sides  and  one  in  the  rear  are 
the  "  screens  "  of  this  traveling  picture  show. 
Properly  illuminated,  and  with  the  "  show  "  in 
progress,,  crowds  gather  at  any  street  corner 
where  Industrial  Displays,  Inc.,  are  staging  a 
"  performance." 

This  is  one  of  the  most  interesting  combina- 
tions of  two  modern  forces — the  motion  picture 
and  the  truck — that  has  been  perfected. 

There  is  a  32  volt,  250  ampere  storage  bat- 
tery, charged  by  a  2  kilowat  universal  motor 
generator.  Two  hours  of  daily  running  are  re- 
quired to  charge  the  battery  for  a  five-hour 
operation  of  the  show  at  night. 

The  three  displays  of  the  films  at  three  dif- 
ferent points  at  the  same  time  is  attained  by 
means  of  a  triple  projector  feeding  automatic- 
ally. Due  to  the  ample  radiator  capacity  of 
the  Garford  truck  in  which  the  "  show "  is 
mounted  the  generating  plant  is  efficiently 
cooled;  this  saves  the  necessity  of  a  separate 
cooling  plant. 

Much  ground  is  covered  by  this  movie-truck 
show.  This  facility  of  movement  is  one  of 
the  chief  advantages  of  this  new  idea  in  ad- 
vertising. The  entire  outfit,  storage  battery, 
motion  picture  machine  and  the  control  of 


these  devices,  is  mounted  inside  the  truck 
closed  body.  In  any  weather  this  "  show  "  can 
pick  up  and  move  along  to  its  next  scheduled 


stop  without  difficulty.  The  total  mileage  in  a 
season  to  be  covered  by  each  of  these  "  movie  " 
truck  units  will  be  extraordinarily  high.  In- 
dustrial Displays,  Inc.  have  adopted  Model 
725  Garford,  with  its  168"  wheelbase,  as  the 
standard  truck  unit  for  this  newer  form  of 
motion  picture  entertainment. 


G  iRFOF  D 


Showing  the  interior  of  the  Garford  "Motion  Picture  Shozv"  conducted  by  Industrial  Display, 
Inc.    Battery,  motion  picture  machine  and  all  controls  are  safely  protected  inside  and  truck 


SIMPLEX  TICKET  REGISTER 

"The  Machine  That  Makes  Good  Every  Day" 

1923  model  now  ready  for  delivery 

With  one  in  your  box  office  your  ticket 
machine  troubles  are  over 

Ask  the  man  who  has  one 


**oadwpp< 


w 


We  guarantee  SERVICE,  QUALITY,  PRICE  and  that 
our  folded  style  tickets  will  operate  in  all  ticket 
machines 

WORLD  TICKET  AND  SUPPLY  CO.,  Inc. 
1600  Broadway 

Telephone  Bryant  6973  New  York  City 


Stood  the  Test  of  1250  Volts 

Applied  in  the  Laboratories  of  the 
National  Board  of  Fire  Underwriters 
And  is  Recommended  by  Them  as 

Affording  Such  Safeguarding 
As  Designed  by  the  Manufacturer 

.Prevents  Film  Fire  in  the  Projector 

Due  to  Every  Known  Hazard 
Requires  No  Human  Attention  of  Any  Kind 

Is  Absolutely  Automatic 

The  Greatest  Assistant  to  the  Projectionist 
Ever  Placed  in  the  Booth 
And  if  he  would  be  willing  to  exchange  it  for  any 
other  device  of  similar  claims,  on  the  market,  we  will 

Refund  the  Purchase  Price  With  a  Premium 
upon  its  return  within  thirty  days  after  installation 

THE  *%k£ci "  CO. 

752  South  Wabash  Ave.,  Chicago,  111. 
1324  East  Front  St.,  Fort  Worth,  Texas 


January  20,  1923 


369 


The  profits  of  your  house 


Recommendations 

Columbia  Silvertip  Carbons 

Proper  Size  to  Use — Direct  Current  Only 
The  following  table  has  been  worked  out  to  show  the  best 
combinations  for  various  operating  conditions: 


Amperes 
25  to    50  .  . 

65.. 


7°- 


50  to 
65  to 

70  to  85  .  . 
85  to  100 . 

100  to  120  . 

120  to  140  . 


Carbon  Diameter 
f  %xi 2"  Columbia  Cored  Upper 
I  i5gx  6"  Silvertip  Solid  Lower 
f  24x.ii"  Columbia  Cored  Upper 
I  |ix  6"  Silvertip  Solid  Lower 
/  7/sxi2."  Columbia  Cored  Upper 
L  £Jx  6"  Silvertip  Solid  Lower 
Jixiz"  Columbia  Cored  Upper 
%x  6"  Silvertip  Solid  or  Cored 
Lower 

(1  X12"  Columbia  Cored  Upper 
1  i7sx  6"  Silvertip  Cored  Lower  . 
1  X12"  Columbia  Cored  Upper 
^jx  6"  Special  W-5  Silvertip 

Cored  Lower 
1  Jxi2"  Columbia  Cored  Upper 
Yin.  6"  Special  W-5  Silvertip 
Cored  Lower 

Combinations  for  higher  currents  can  be  furnished  upon 
request.  Carbons  must  be  clamped  firmly  in  both  the 
special  adaptor  and  the  holder.  Adaptor  and  holder 
should  be  clean.  Set  carbons  in  line  with  lower  .'lightly 
ahead  of  upper. 

Columbia  White  Flame  AC  Carbons — 
Special  Combinations 
Proper  Size  to  Use — Alternating  Current  Only 
The  following  table  shows  the  proper  combinations  to  be 
used  with  the  various  current  requirements: 
Amperes  Carbon  Diameter 

40  or  less  than   60  %"  Combination 

60  or  less  than    75  24"  Combination 

75  or  less  than  too  '/&"  Combination 

High  Intensity  Trims 
For  G.  E.  Lamps 
Proper  Size  to  Use 

Carbon  Diameter 
om/mxi8"  Columbia  H.  I. 
White  Flame  Projector 


Amperes 


5° 


75 


100  to  1 20 


Amperes 


5° 


75 


100  to  120 


1  '  xo"  Columbia  Silvertip  Cored 
[  Projector 

f  nm/mxi8"  Columbia  H.  I. 

White  Flame  Projector 
]   %X9"  Columbia  Silvertip  Coted 
Projector 
1 3. 6m,  mx  1 8"  Columbia  H.  I. 
White  Flame  Projector 
I    ,T8xo"  Special  W-5  Columbia 
I      Silvertip  Cored  Projector 
For  Sunlight  Arc  'Sperrv)  Lamps 
Proper  Size  to  Use 

Carbon  Diameter 
9m/mxi8"  Columbia  H.  I. 
x6"  Columbia  Silvertip  Cored 
Projector,  or 

19"  Columbia  Silvertip  Coted 
Projector 
1  im  mx'8"  Columbia  H.  I. 

White  Flame  Projector 
I  1x6"  Columbia  Silvertip  Cored 

Projector,  or 
I  .'.xo"  Columbia  Silvertip  Cored 

Projector 
13.6m  mx'8"  Columbia  H.  I. 

White  Flame  Projector 
;''sx6"  Columbia  Silvertip  Cored 
Projector,  or 
»xo"  Columbia  Silvertip  Cored 
Projector 


THE  profits  you  take  out  of  your  house  de- 
pend upon  the  highlights  you  put  into 
your  pictures.  After  all,  you  have  but  the  one 
thing  to  sell — pictures  in  light.  Inferior  lighting 
degrades  the  best  picrxire  in  the  world  to  worse 
than  mediocrity;  an  ordinary  good  reel,  it  re- 
duces to  a  fizzle.  The  most  you  give  your 
patrons  for  their  money — what  you  provide  to 
interest,  to  amuse,  to  educate,  to  thrill  —  they 
get  through  their  eyes!  And  they  won't  keep 
coming  back  to  see  dark  pictures.  Poor  light- 
ing makes  every  pi&ure  poor,  and  will  work 
more  to  keep  people  out  of  a  theater  than  any 
other  factor  in  the  industry.  The  dired  road 
to  bright,  brilliantly  highlighted  pi&ures  is  — 
Columbia  Projector  Carbons. 

On  Direcl  Current:  Columbia  Silvertip  Combina- 
tion Carbons  present  richer  color  values ;  and  the 
narrow  diameter  of  the  silvertip  negative  lower 
permits  it  to  burn  to  a  sharp  point,  holding  the 
arc  steady  and  also  keeping  the  shadow  off  the 
lens  and  screen. 

On  Alternating  Current:  Columbia  White  Flame 
A.  C.  Special  Carbons  yield  a  sharp  and  pure- 
white  light,  steady,  brilliant,  absolutely  silent. 

Use  Columbia  Projector  Carbons  to  double  the 
enjoyment  of  what  you  are  showing  and  keep  the 
profits  of  your  house  up  to  where  they  belong. 

Columbia  Projector  Carbons  are  the  most  satisfac- 
tory source  of  motion  picture  light  in  the  world  ! 

W rite  for  information 

NATIONAL  CARBON  COMPANY,  Inc. 


Cleveland,  Ohio 


San  Francisco,  Cal. 


370 


Motion  Picture  News 


The  Criterion  of  Neighborhood  Play- 
houses in  the  New  Chaloner 


At  the  expense  of  about  $500,000  John 
Armstrong  Chaloner  erected  one  of  the  most 
beautiful  neighborhood  theatres  in  the  world. 
The  Chaloner  theatre  on  55th  Street  and  Ninth 
Avenue,  New  York  City,  is  of  Roman  Archi- 
tecture, contains  2000  seats  and  the  interior, 
with  its  massive  columns  follows  the  lines  of 
the  ancient  Coliseum.  The  decorations,  how- 
ever, make  it  ultra-modern  in  appearance.  The 
theatre  was  designed  by  Mr.  George  Keister, 
and  built  by  Shroder  &  Koppel,  Inc.  The  en- 
gineer is  Victor  Mayper  and  the  interior  deco- 
rations were  created  by  Winter  &  Raub. 

Mr.  Chaloner's  associate  in  this  enterprise  is 


DEBRIE  CAMERAS 


REGULAR  SPEED 


|  SLOW  MOTION 


CORD 


EVENTS 
OF  THE 

WORLD 


For  trick  work,  the  op- 
erator can  change  from  8 
pictures  per  turn  to  one 
picture  per  turn,  while 
the  camera  is  in  opera- 
tion and  without  remov- 
ing crank. 

Masks  can  be  inserted 
from  the  outside  without 
opening  camera. 


Motion  picture: 
APPARATUS     CO.  | 

118  West  44th  Street 
New  York  City 

Opposite  Belasco  Theatre 
Ownership  Management  of 
Wlllouehby.  Inc. 


William  Yoost,  President  to  the  Ninth  Avenue 
Amusement  Corporation  and  who  operates  a 
string  of  motion  picture  theatres  in  the  district. 
Mr.  Yoost  is  thoroughly  familiar  with  the 
management  of  a  theatre,  and  is  thoroughly 
enough  acquainted  with  the  wants  of  his 
neighbors  to  know  exactly  what  kind  of  en- 
tertainment to  give  them. 

The  Chaloner  will  show  only  first  run  pic- 
tures and  furnish  music  with  a  fifteen-piece 
Symphony  orchestra,  as  well  as  other  high  class 
enteitainment.  and  has  been  thrown  open  to 
the  public  at  prices  ranging  from  ten  to 
thirty  cents. 

That  the  entertainments  provided  in  the 
"  Chaloner  Theatre "  will  be  on  a  par  with 
those  at  the  larger  Broadway  houses  is  assure;! 
by  the  fact  that  the  builders  have  installed  a 
multi-color  lighting  and  dimmer  system  which 
will  permit  of  many  beautiful  electric  effects 
for  the  staging  of  prologues,  dance  ensembles 
and  other  features.  The  acoustics  of  the  the- 
atre are  rendered  perfect  by  the  fact  that  the 
golden  dome  is  like  a  large  inverted  bowl  and 
is  augmented  by  one  of  the  largest  sounding 
boards  ever  installed  in  any  theatre.  A  large 
pipe  organ  will  be  operated  in  conjunction 
\\  ith  the  orchestra. 


Reports  Installations  of 
Ticket  Registers 

The  World  Ticket  and  Supply  Company 
reports  the  following  intallations  for  Simplex 
Ticket  Eegisters  Haring  &  Blumenthal's  Gem 
theatre,  New  York  City;  Consolidated  Amuse- 
ment Ent.  Ideal  theatre,  New  York  City. 
Weingarten's  Whitney  theatre,  Brooklyn.  N. 
Y. ;  and  Bustanoby's  Grottoland  Dance  Palace. 
Xew  York  City. 

It  is  also  reported  that  Mr.  Lamm  of  that 
company,  who  has  been  in  the  West  since  the 
first  of  the  year,  has  been  awarded  for  his 
efforts  in  the  installation  of  four  ticket  regis- 
ters in  the  Trianon  Ballroom.  It  is  claimed 
that  this  ballroom  is  the  largest  of  its  kind  in 
the  world.  In  addition  to  these  installations, 
the  Ballaban  and  Katz  Koosevelt  theatre  has 
installed  two  of  these  latest  designed  registers, 
as  well  as  the  Capitol  theatre,  Rainbow  Gar- 
dens and  Imperial  theatre,  Chicago. 

The  Simplex  Ticket  and  Supply  Company 
have  increased  their  staff  and  office  space. 


Representative  of  Chinese 
Corp.  Visits  U.  S. 

Harry  Grogin,  who  left  New  York  City 
December,  1921,  to  organize  the  China  Film 
Productions,  Inc.,-  a  Chinese  producing  and 
distributing  company,  is  returning  to  the 
United  States,  leaving  Shanghai  on  board  the 
S.S.  "  President  Taft,''  sailing  on  December 
30,  1922.  Grogin  came  to  China  with  Z.  L. 
Loo,  who  is  now  at  the  head  of  the  China  Film 
Productions,  Ltd.,  who  organized  the  Chinese 
company  and  who  already  has  established  a 
studio  including  several  producing  units  pro- 
ducing Chinese  comedies,  dramas  and  educa- 
tional. The  purpose  of  Mr.  Grogin's  trip  is 
to  dispose  of  negatives  produced  under  his 
direction  and  photographed  by  himself.  Dur- 
ing his  stay  he  will  purchase  a  studio  lighting 
equipment  and  laboratory  equipment,  purchas- 
ing independent  releases  for  distribution  in 
China. 


Concerning  Grauman*  s  San 
Diego  Theatre 

According  to  more  definite  information  con- 
cerning the  new  house  which  Robert  E.  Hicks, 
owner  and  manager  of  the  Cabrillo  theatre. 
San  Diego,  Cal.  and  Sid  Grauman  of  Los 
Angeles  are  building,  the  theatre  will  occupy 
a  ground  space  100  x  150  at  the  southwest 
corner  of  4th  .and  E  Sts.,  San  Diego,  and  the 
estimated  cost  of  the  structure  approximates 
f600,000.  It  will  be  built  of  steel  and  concrete, 
will  be  called  "  The  Balboa  "  and  the  archi- 
tecture will  be  Spanish  Renaissance.  The 
house  will  seat  2000  and  plans  call  for  a  bal- 
cony and  a  mezzanine  floor,  the  latter  to  have 
a  plaisance  25  x  60,  furnished  as  a  lounging 
room.  A  $50,000  pipe  organ  is  one  of  the 
features  in  addition  to  which  there  will  be  a 
symphony  orchestra. 


Plan  $1,000,000  Theatre 
at  Portland 

Announcement  was  made  of  plans  for  a 
$1,000,000  moving  picture  theatre  for  Port- 
land to  be  erected  at  Congress  and  High 
Streets.  The  Famous  Players  Film  Corpora- 
tion is  backing  the  enterprise  and  the  theatre 
will  open  next  Fall.  William  T.  Gray  of  Lew- 
iston,  one  of  the  backers,  says  he  "will  make  it 
the  finest  house  in  Xew  England. 


Harry  M.  Crandall's  new  Tivoli  theatre  at  Fourteenth  Street  and  Park  Road,  N.  W.,  Wash- 
ington, D.  C,  which  will  cast  $650,000  and  upon  zvhich  ivork  has  been  started.  The  Tivoli 
Will  be  ninth  in  the  Crandall  Washington  chain  and  fourteenth  in  the  Washington  territory 
under  his  ownership.   It  was  designed  and  is  being  built  by  Thomas  W.  I  amb  of  New  York 


January  20,  192; 


371 


'lran^ferieK 


j— —Meters  Show 
Volts  and  Amperes 


Full  Control  of  Arcs 
with  the  Switches  * 
on  side  of  Projec- 
tion Machine.  No 
Complicated  Moves. 
No  Chance  for  Mis-  « 
takes. 


Motor  Generating  Unit 

Ball  Bearing  Quiet  Efficient 

Built  to  Last  and  Give  Satisfactory  Service 

All  Arcs  in  Series  Two  or  More 

Any  Two  Simultaneously  Same  Amperes  in  Each  Arc. 

Reduces  Your  Power  Bills  and  Makes  Better  Pictures 

Motion  picture  projection  in  theatres  the  country  o\er  has  greatly  improved  since  the 
perfection  of  TransVerteU — the  original  series  arc  M-G  outfit,  which  set  a  new  standard 
for  the  entire  industry. 

TransVerteR  changes  alternating  current  into  direct  current  which  Is  more  suitable 
for  projection  arcs.  It  automatically  supplies  only  such  voltage  as  Is  needed  for  the 
arc,  and  no  wasteful,  current  consuming  ballast  is  used.  It  uses  less  current  than  any 
other  device,  and  Is  therefore  more  economical  to  operate. 

It  Is  easily  adjusted  for  light  and  dark  portions  of  film.  TransVerteR  gives  the  pro- 
jectionist perfect  arcs,  clear-white,  steady  light  that  is  easily  directed  and  controlled. 
It  makes  possible  the  projection  of  clear,  sharp-lined  pictures  which  patrons  appreciate 
and  come  again  to  enjoy. 

Write  today  for  TransVerteR  Facts.    Room  for  only  a  few  here — 
but  you  should  know  all  of  them 

1900  WEST  112th  ST 
CLEVELAND,  OHIO 


THE  HERTNER  ELECTRIC  CO., 


Many  contracts  call  for 

&m/iiAje 

PRINTS 
"There's  a  Reason" 

EMPIRE  LABORATORIES,  Inc. 


Phones  5437 
BRYANT  5736 


723  7th  Ave.,  N.  Y.  City 


H.  ROBINS  BURROUGHS 

m.  am.  soc.  c.  a. 
THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


Little  Stories  of 


Successful  Exhibitors  No,  1 


Adolph  Zukor 


Mr.  Zukor,  whose  position  in  the  world  of  motion 
pictures  has  won  him  fame  as  well  as  fortune,  was  born 
in  Hungary  in  1872.  He  came  to  America  when  a  young 
man  and  learned  the  fur  business,  but  fur  was  not  to 
be  his  field  of  success.  In  1912 — only  ten  years  ago — he 
started  with  one  theatre  and  practically  no  capital.  To- 
day he  is  a  leader  in  the  producing  as  well  as  the  exhib- 
iting field  and  is  the  largest  employer  in  the  industry. 

Mr.  Zukor  is  head  of  the  organization  which  controls 
that  well-known  trio  of  New  York  City  theatres — the 
Rialto,  Rivoli  and  Criterion.  No  detail  has  been  over- 
looked which  will  add  to  their  efficiency  and  each  has 
its  equipment  of  GOLD  SEAL  Automatic  Ticket  Regis- 
ters which  altogether  sell  and  register  a  total  of  millions 
of  tickets  every  year — mile  after  mile  of  GOLD  SEAL 

tickets  are  used  in  these  three  theatres  enough  in  one 

year  to  stretch  from  New  York  City  to  Philadelphia — 
and  then  some! 

GOLD  SEAL  Automatic  Machines  and  Tickets  go  hand 
in  hand  with  SUCCESS, 

LOOK  FOR  THE  GOLD  SEAL— THE  MARK  OF 
PERFECTION. 

Write  today  for  information  and  FREE  demonstration 
of  the  GOLD  SEAL  Automatic  Ticket  Machine  with 
the  new  features. 


Automatic  Ticket 
Register  Corp. 

[Largest  in  the  World 

1782  Broadway,  New  York  City 


Latest  GOLD  SEAL 
Model  Automatic  Ticket 
Register  as  used  in  the 
Rialto,  Rivoli  and 
Criterion  Theatres,  New 
York  Citv. 


NOTE: — Distributors  in  principal 
cities.  Write  today  for  name  of 
nearest  one. 


PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN'S  DEVELOPING  TANKS 


A.  J.  CORCORAN,  Inc. 


753  Jersey  Avenue 


Jersey  City,  N.  J. 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  BROADWAY  702  SOUTH  WABASH  AVENUE  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO.  ILL.  SAN  FRANCISCO,  CAL. 


372 


BUYS,   SELLS  OR  LEASES 
THEATRES  FOR  YOU 

I  have  a  large  list  of  clients  for  large  and  small  theatres. 
Quick  reliable  action  assured. 

HARRY  LAZARUS 

REALTOR  &  BUSINESS  BROKER 

37  TEN  EYCK  BLDG.  ALBANY,  N.  Y. 


Have  Your  Electric 
Sign  in  Colors 

The  color  Is  In  the  glass  of  Reco  Colo* 
Hoods.  Clear,  brilliant,  eye-catching 
color  that  out-attracts  the  signs  of 
your  competitors.  Pay  for  selves 
within  a  year  oier  dipped  or  colored 
lamps.    Circular  on  request. 

M  eilCTHIC  COMPANY  k^^P 

Makers  of  Reco  Flashers  and  Motors 
2628  W.  Congress  St.,  Chicago,  111. 


WILL  PURCHASE  LEASE 

on  desirable  improved  theatre  property. 
All  communications  confidential.  Write 
full  particulars.  Price,  seating  capacity, 
equipment,  etc.     Principals  only. 

Box  275,  Motion  Picture  News, 
729  7th  Ave.,  New  York  City 


T 1 JJjK IS 


OF 

all 

kinds 


P Write 
Samples 


"WELDOIWIlLIAMSaiCK. 

POR.T  SMITH,  ARK. 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  in  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to  50%  in  post- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 
244  West  42nd  St.      Phone,  Bryant  8138      New  York 
Addressing  Printing 


EXTRA-STURDY 


BRASS  RAILINGS 


There's  a  New-  f^p 
man  rail  of  genu- 
ine brass,  highly 
polished  and  built 
to  endure,  for 
every  part  of  your 
theatre. 


-A. 


VELOUR  ROPES 


Useful  in  lobbies.  Harmon- 
ize with  the  finest  of  fur- 
nishings. 

Furnished    complete  with 
^       portable  standards. 
Write  for  Catalog  "  N." 

NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  W.  Washington  St.     Chicago,  III. 


Linwood  Theatre,  Kansas 
City,  Opens 

The  Linwood  theatre,  practically  rebuilt 
and  now  one  of  the  largest  and  most  modern 
houses  in  Kansas  City,  opened  its  doors  to 
patrons.  The  new  theatre,  located  at  Thirty- 
first  Street  and  Prospect  Avenue,  will  seat 
1,100  persons,  including  more  than  100  loge 
seats  which  may  be  reserved.  The  interior 
decorating  is  in  polychrome  effect,  with  gold, 
rose  and  blue  tints  predominating.  Foyer 
drapes  and  curtains  are  of  old  rose.  A  new 
$25,000  Hope- Jones  pipe  organ  has  been  in- 
stalled with  Ted  Meyn  as  organist.  W.  0. 
Lenhart  has  been  appointed  as  manager  of  the 
Linwood,  which  is  one  of  the  houses  purchased 
by  the  Capitol  Enterprise  Company,  of 
which  Samuel  Harding  is  president.  This  is 
the  fifth  neighborhood  theatre  the  Capitol  En- 
terprise Company  controls,  the  others  being 
the  Benton,  Gladstone,  Roanoke,  and  Summit. 
The  company,  which  recently  was  organized 
and  incorporated  for  $1,000,000,  is  purchasing 
theatres  in  Kansas  and  Oklahoma  also. 


B.  F.  Shearer  Equipping 
Two  Local  Houses 

Contracts  for  work  on  two  small  town 
houses  in  the  local  territory  that  are  being 
remodeled  and  repaired,  were  announced  last 
week  by  the  B.  F.  Shearer  Theatre  Equipment 
Company  of  Seattle. 

A  new  Gardiner  velvet  gold  fibre  screen 
has  been  sold  to  Ed  Dolan  for  his  Weir  theatre 
in  Aberdeen.  The  screen  will  be  installed  by 
the  Seattle  company  about  December  10  or  15. 

Mike  Barovic's  Stewart  theatre  in  Puyallup 
is  being  remodeled  and  entirely  reseated  by 
Manager  D.  Constantis.  Three  hundred  ful- 
ly upholstered  Heywood-Wakefield  opera 
chairs  are  being  furnished  for  this  house  and 
will  also  be  installed  by  the  Shearer  organiza- 
tion.— Prager. 


Carr  and  Schad  Purchase 
Lyric 

Carr  &  Schad  Inc.,  Reading's  enterprising 
amusement  firm,  has  purchased  entire  interests 
in  the  Lyric  Theatre.  The  Lyric  will  be  com- 
pletely renovated,  one  of  the  big  features  will 
bo  the  installation  of  a  new  ventilating  system. 
The  booths  will  be  fully  equipped  with  the 
latest  motion  picture  projecting  machines. 
New  Features  will  be  added  to  the  pipe  organ 
and  a  new  electric  sign  with  changeable  letters 
will  add  materially  to  the  exterior.  The  Lyric 
is  the  seventh  link  in  the  Carr  &  Schad  chain 
of  silent  drama  theatres. 


Keasre  Theatre,  Charleston 
Opens 

The  new  Kearse  theatre,  Charleston,  W.  Va. 
opened  recently  as  West  Virginia's  newest  and 
finest  theatre.  It  seats  2250  people  and  is 
equipped  to  handle  road  shows  as  well  as  pic- 
tures. Eugene  Quigley,  a  showman  of  wide 
experience  is  the  managing  director,  at  one 
time  connected  with  Ascher  Brothers  of  Chi- 
cago. 


Motion  Picture  New 

Kentucky  House,  Lexing- 
ton, Opens 

The  Lafayette  Amusement  Company,  Inc.,  an 
nounce  the  opening  of  the  Kentucky  theatn 
Lexington,  Ky.  Messrs.  Fred  Levy,  Presidenli 
M.  Switow,  Vice  President  and  W.  M.  James 
Vice  President  are  the  officials  of  the  corpora 
tion. 


Springfield  Theatre  Has 
$20,000  Fire  Loss 

Damage  estimated  at  more  than  $20,00( 
was  caused  recently  by  a  fire  on  the  third  floo: 
of  the  Fox  Theatre  Building.  Most  of  thi 
damage  was  caused  by  the  tons  of  water  whicl 
6eeped  down  through  the  offices  to  the  store* 
on  the  first  floor  and  into  the  theatre.  Th« 
blaze  was  discovered  about  a  half  hour  aftei 
the  evening  performance  and  the  theatre  was 
empty  except  for  a  few  employees  at  the  time 


MIMU/A 

Gold  Fibre  Screens 


Have  proven  themselves  to 
be  box  -  office  attractions 
second  only  to  the  feature 
photoplays. 

Does  your  screen  favorably 
advertise  your  house? 

Send  for  literature  and  samples 

MINUSA  CINE  SCREEN  CO. 

ST.   LOUIS,  MO. 

'tyorld's  Largest  Producers 
J>1otion  Picture  Screens. 


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TYPHOON  POOLING  SYSTEM 

TYPHOON  FAN  CO.  345W.39-ST.  NEW  YORK 


January  20,  1923 


373 


•/.     C .     J  ESSEN' S    PRODUCTION     NOTES     BY  WIRE 

Studio  and  Player  Brevities 

'little  stories  about  people   o~n   the  lot 


Universal  City 

Hobart  Henley  will  complete 
I  The  Abysmal  Brute  "  with  mak- 
ing of  retakes  this  week. 

Stuart  Paton  and  his  company 
1  are  at  Truckee  for  two  weeks,  mak- 
ing scenes  for  the  picture  originally 
entitled  "The  Attic  of  Felix  Bavu." 

Wallace  Worsley  is  making  Fif- 
teenth Century  court  scenes  for 
I  The  Hunchback,"  with  Patsy 
Ruth  Miller  the  central  figure. 
There  are  three  hundred  extras  in 
use,  among  whom  are  some  well- 
known  character  players. 

Harry  Pollard  has  created  a 
mid-winter  baseball  season  at 
Washington  Park,  Los  Angeles,  for 
making  "  His  Name,"  to  embrace  an 
all-star  cast. 

Philo  McCullough  has  been  added 
to  the  cast  of  "  Trimmed  in  Scar- 
let," under  the,  direction  of  Jack 
Conway. 

Nick  De  Ruiz  has  been  added  to 
the  cast  of  "  The  Hunchback,"  in 
which  he  will  play  the  role  of  the 
executioner. 

Bob  Hill  is  beginning  a  new 
serial,  titled  "  The  Phantom  For- 
tune," starring  William  Desmond. 
Esther  Ralston  has  been  cast  for 
the  lead,  Lewis  Sargent  for  the 
juvenile  role  and  George  Nichols 
the  father. 

The  Browning-Dean  "Drifting" 
company  is  working  in  Killer 
Canyon. 

R-C  Production  Notes 

Margaret  Clayton  has  been  en- 
gaged as  lead  for  Harry  Carey  in 
The  Man  From  the  Desert,"  from 
a  magazine  story  by  Wyndham 
Martyn,  combined  with  an  original 
story  by  Eugene  Manlove  Rhodes. 
Filming  begins  Wednesday. 

Johnny  Walker  has  made  final  re- 
takes for  "  The  Fourth  Musketeer." 

Ethel  Clayton's  "  The  Greater 
Glory"  is  finished. 

Century  Cut-Backs 

Continuity  on  the  Buster  Brown 
comedies  is  now  being  prepared. 
These  will  star  Brownie,  the  dog, 
as  "Tige."  Pinto,  cartoonist  of 
United  Features  Syndicate  has  been 
engaged  as  gag  man. 

Buddy  Messinger's  third  comedy 
is  being  cast.  Jackie  Earle,  Tack 
Cooper,  Harry  Archer,  Lois  Boyd 
and  others  have  already  been  en- 
gaged. 

East  and  West  with  Fox 

The  scenario  of  "The  Net." 
Maravene  Thompson's  stage  drama 
which  has  been  done  into  picture 
form  by  Fox  Film  Corporation, 
was  written  by  Olga  Linek  Scholl. 
The  screen  version  has  been  elabo- 
rated by  the  addition  of  a  prologue, 
an  epilogue  and  the  introduction  of 
several  southern  scenes. 

Howard  Irving  Young  has  writ- 
ten the  scenario  for  "  Does  It 
Pay?"  the  William  Fox  screen  play 
in  which  Hope  Hampton,  Robert  T. 


Haines,  Florence  Short  and  Peggy 
Shaw  have  the  leading  parts. 

On  the  Goldwyn  Lot 

•Clarence  Badger  has  been  en- 
gaged to  direct  "  Red  Lights  "  from 
the  play  "  The  Rear  Car,"  to  be  a 
Marshall  Neilan  Production. 

King  Vidor  will  direct  "  Three 
Wise  Fools "  and  is  now  at  work 
on  the  continuity  with  June  Mathis. 

Richard  Day,  art  director  for 
"  Foolish  Wives,"  has  been  added 
to  Von  Stroheim's  staff,  at 
Goldwyn. 

With  Paramount  Units 

"  Bella  Donna "  and  "  The 
Tiger's  Claw"  have  both  been  com- 
pleted. "  Mr.  Billings  Spends  His 
Dime,"  however  is  still  in  pro- 
duction, with  "  Prodigal  Daugh- 
ters," "  The  Law  of  the  Lawless " 
(Dorothy  Dalton)  "The  Trail  of 
the  Lonesome  Pine "  (Mary  Miles 
Minter)  and  "Grumpy"  (William 
De  Mille  production)  still  in  the 
process  of  making. 

Cecil  De  Mille  left  Tuesday  for 
a  six  weeks'  cruise  in  the  South 
Sea  Islands  aboard  his  privately 
owned  yacht. 

Alma  Tell,  Louis  Wolheim.  star 
of  "  The  Hairy  Ape,"  and  Eliza- 
beth Murray,  vaudeville  headliner, 
have  been  added  to  the  cast  in  sup- 
port of  Marion  Davies  in  Cosmo- 
politan's "Little  Old  New  York." 

William  Sistrom,  Western  pro- 
duction manager  for  Cosmopolitan 
Productions  ,  returned  to  California 
this  week  after  several  days  in 
New  York.  Shortly  after  his  ar- 
rival on  the  Coast  work  will  be 
started  on  two  new  Cosmopolitan 
Productions,  "  The  Love  Piker,"  by 
Frank  R.  Adams,  and  "  Mother 
McGinn,"  by  Jack  Doyle. 

Christie  Comedy  Bits 

Al  Christie  will  complete  the 
editing  of  "  A  Hula  Honeymoon  " 
this  week. 

Charles  Christie  announces  Hazel 
Dane  placed  under  contract  to  be 
featured  and  the  engagement  of 
Duane  Thompson  for  a  long-time 
contract,  to  play  leads. 

Babe  London,  heavyweight  girl, 
will  continue  under  Christie  banner 
for  some  time. 

Here  and  There 

William  Seiter  has  completed  the 
first  Madge  Bellamy  subject  for 
Associated  Exhibitors,  which  was 
made  at  the  Ince  studio.  It  is  tem- 
porarily titled  "  The  Tinsel  Har- 
vest." 

J.  L.  Frothingham  is  preparing  to 
produce  an  original  story  titled 
"  The  Dice  Woman."  by  Harvey 
Gates.  He  will  also  produce  a  well- 
known  play  in  films  and  later  make 
an  original  story  starring  William 
V.  Mong. 

Selznick  announces  the  addition 
of  Theodore  Von  Elz  and  Lillian 
Lawrence  to  the  cast  of  "  The  Com- 
mon Law." 

Louis  T.  Gasnier  is  in  New  York. 


Victor  Schertzinger  is  beginning 
his  last  Katherine  McDonald  sub- 
ject, entitled  "  Chastity,"  by  Ernest 
Pascal.  The  continuity  was  pre- 
pared by  Eve  Unsell  and  Joseph 
Rothman.  For  the  cast  Huntley 
Gordon.  Edythe  Chapman,  Frank 
Truesdale,  Lew  Mason,  Gordon 
Russell  and  Gunnis  Davis  have 
been  engaged.  The  story  has  to  do 
with  a  stage  girl  overcoming  temp- 
tation and  winning  success. 

John  S.  Robertson,  who  is  direc- 
ting Richard  Barthelmess  in  the 
Joseph  Hergesheimer  story,  "  The 
Bright  Shawl,"  is  at  work  with  his 
star  and  company  in  the  Tilford 
cinema  studios  in  West  Forty- 
fourth  street.  New  York  .  City, 
where  Spanish  sets  were  found 
awaiting  the  recent  return  of  Direc- 
tor Robertson  from  his  Cuban  loca- 
tions. 

Edward  J.  Montagne,  who  has 
just  completed  writing  the  screen 
version  of  "  Rupert  of  Hentzau " 
and  "The  Common  Law,"  feels  that 
he  has  earned  a  rest  and  has  settled 
upon  Catalina  Island  as  a  good  spot 
for  a  few  days'  vacation. 

Richrd  Walton  Tally  will  sail 
within  the  week  from  Paris,  where 
he  has  been  photographing  atmos- 
phere scenes  in  the  Latin  quarter 
for  his  next  picture,  "Trilby." 

Allen  Holubar  and  his  star. 
Dorothy  Phillips,  have  returned 
from  Truckee  to  the  United  stu- 
dios, where  they  are  busily  workintr 
on  a  Canadian  cabin  set  for  "  The 
White  Frontier." 

Maurice  Tourneur's  staff  of  re- 
search experts  and  the  mechanical 
department  of  the  United  Studios 
have  finally  finished  building  the 
twenty  ancient,  barnacled  vessels, 
equipped  with  ancient  weapons  and 
other  paraphernalia,  for  the  Sar- 
gasto  Sea  sequence  of  "The  Isle  of 
of  Dead  Ships." 

Stephen  Goosson,  who  is  art  di- 
rector and  designer  of  all  sets  for 
"  Rupert  of  Hentzau,"  which  Victor 
Heerman  is  directing,  has  been  en- 
gaged by  Myron  Selznick  to  serve 
in  a  like  capacity  for  the  screen 


version  of  Robert  W.  Chambers' 
novel,  "  The  Common  Law,"  now 
being  filmed  by  Director  George 
Archainbaud. 

Hobart  Bosworth  has  completed 
the  continuity  of  "  The  Silent  Skip- 
per "  from  the  original  story  by  E. 
C.  Maxwell  and  plans  to  produce 
the  tale  of  the  Gloucester  fisher 
folk,  following  the  production  of 
"  The  Blood  Ship,"  by  Norman 
Springer. 

Around  Metro  Studies 

A  special  production  to  star 
Viola  Dana  is  now  being  selected, 
during  which  procedure  the  star  is 
taking  a  vacation.  The  production 
will  start  February  1. 

The  following  players  have  been 
added  to  the  cast  of  Louis  Burs- 
ton's  subject,  "Desire:"  Edward 
Connelly,  Walter  Long,  Ralph 
Lewis,  Noah  Beery,  Joseph  Dow- 
ling,  Hank  Mann,  Chester  Conklin, 
Ruth  Hill  Hutton. 

The  final  editing  of  the  Sawyer- 
Lubin  subject,  "  Your  Friend  and 
Mine,"  has  been  completed.  There 
is  one  more  subject  to  make  under 
the  present  contract  with  Metro. 

The  first  Buster  Keaton  five-reel 
comedy  will  be  directed  by  Eddie 
Cline.  Margaret  Leahy,  an  English 
girl,  will  play  the  lead.  Jean  Havez, 
Thomas  Gray,  Joseph  Mitchell  and 
Clyde  Bruckman  are  preparing  the 
story  and  continuity. 


Julie  Heme  Added  to 
Dwan's  Staff 

Julie  Heme,  author  and  scenario 
writer,  has  been  added  to  Allan 
Dwan's  technical  staff  in  an  advis- 
ory capacity  for  the  production  of 
"The  Glimpses  of  the  Moon."  _  Miss 
Heme  will  assist  in  the  direction  of 
the  picture  which  calls  for  much  of 
the  purely  feminine  in  many  of  the 
scenes.  She  is  a  daughter  of  the 
late  James  A.  Heme,  of  "  Shore 
Acres  "  fame. 


OPPORTUNITY 

Any  theatre  owner  desiring  a  high  grade, 
reliable  Manager  should  apply  at  once  to 
MOTION  PICTURE  NEWS,  Box  S. 

References  as  to  knowledge  of  theatre  opera- 
tion as  well  as  integrity  will  be  given. 

Competent  Theatre  Manager. 


$74 


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Motion   Picture  N  e  w  i 

Mil© 


[FEATURE   RELEASE  CHART 

j    '  Productions  arc  Listed  Alphabetically  and  by  Months  in  which  Released-  in  order  that  the  Exhibitor  way 

have  a  short-cut  toward  such  information  as  he  may  need.   Short  subject  and  comedy  releases,  as  well  as 
|  information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.    (S.  R.  indicates  State  Right 

I  release.  ) 

|     Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 

lHIHIM  lillllllllllllllillllfflllllllllllllilllllllllillllllU^ 


SEPTEMBEB 

Feature  Star  Distributed    Bj        Length  Reviewed 

Barb-Wire   Jack  Hoxie  Aywon-S.  E  S  reels. .  .Sept.  1 

Blood  and  Sand  Rodolph  Valentino.  Paramount   8  reels...  Aug.  19 

Broadway  Rote  Mae  Murray  Metro   •  reel* ...  Sept.  16 

Bull  Dog  Courags  Special  Cait  Aywon-S.  R  5  reela  

Caught  Bluffing  Frank    Mayo  Universal   5  reels.  .. Sept.  23 

Confidence   Herbert  Rawlinson .  Universal   5  reel* ...  Sept.  SO 

Crusader,  The  William  Russell ....  Fox   5  reels  

Dangerous  Adventure ...  Grace  Darmond  ..Warner  Bros.   7  reels  Dec.  9 

Deserted  at  the  Altar ..  Special  Cast  Phil  Golds  tone-S.  R.  7  reels  Oct.  7 

Down    to    the    Sea  in 

Ships   Courtot-McKee  ...Elmer  Clifton   11  reels.  .Dec.  2 

Eternal  Flame,  The  Norma  Talmadge. ..  First  National  7  reels.  .. Sept.  23 

Face  to  Face  Marguerite  Marsh. . Playgoers   5  reels  .  Sept.  16 

Fighting  Guide,  The  William  Duncan  .,  Vita  graph  5  reels...  Aug.  26 

Five  Dollar  Baby  Viola    Dana  Metro  6  reels.. .June  1' 

Fools  of  Fortune  Marg.  de  la  Motte.Amer.    Releasing  5  reels ....  Aug.  19 

Fool  There  Was,  A  Special  Cast  Fox   5  reels  July  2t 

Galloping  Kid,  The  Hoot  Gibson  Universal   5  reels ...  Sept.  16 

Girl's  Desire,  A  Alice  Calhoun  Vitagxaph  5  reels  Aug.  26 

Grandma's  Boy  Harold  Lloyd  Asso.  Exnibitors  5  reels  July  IS 

Hands  of  Nara,  The  Clara  K.  Young. ..  Metro   6  reels... Aug.  19 

Her  Gilded  Cage  Gloria  Swanson ....  Paramount   6  reels...  Aug.  12 

How  Women  Core  Betty  Blythe  B.  B.  Prod.-S.  E  6  reela... Aug.  26 

Is  a  Mother  to  Blame. .  Carolyn  Larkins .  .  .  Model-S.    R.  5  reels  

Isle  of  Doubt,  The  Wyndham  Standing  Playgoers   5  reels. ..  Sept.  2 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices.. .6  reels  Aug.  5 

Love  Ii  An  Awful  Thing.  Owen  Moore  Selznick   5  reels ...  Sept.  16 

Man  She  Brought  Back. Special  Cast  Playgoers   5  reels ...  Sept.  23 

Manslaughter   Thomas  Meighan. .  Paramount   9  reels...  Sept.  30 

Married  People  Mabel  Ballin  Hodkinson   6  reels  Aug.  S 

Monte  Cristo  Special  Cast  Fox   5  reels  Apr.  • 

Nero  Special  Cast  Fox   11  reels... June  3 

Nice  People  Special  Cast  Paramount   7  reels  Aug.  19 

Night  Life  In  Hollywood  Arrow-S.  R  

Peaceful  Peters  Wm.  Fairbanks. ..  Arrow-S.  R  5  reels  Nov.  4 

Prisoner  of  Zends,  The. . Special  Cast  Metro   8  reels... May  6 

Queen    of    the  Moulin 

Rouge  Martha  Mansfield.  .Amer.  Releasing  6  reels.  ...  Aug.  19 

Rich  Men's  Wives  Special  Cast  Al  Lichtman  Corp..  7  reels. .  ..Sept  2 

Secrets  of  Paris  Special  Cast  Affiliated-S.  R  6  reels  Aug.  28 

Sign  of  the  Rose  George  Beban  ....Amer.  Releasing  ...6  reels... Aug.  5 

Siren  Call,  The  Dorothy  Dalton. ...  Paramount   6  reels ...  Sept.  80 

Skin  Deep  Sills- Vidor   First   National  7  reels ...  Sept.  30 

Slim  Shoulder*  Irene   Castle.  Hodkinson   6  reels.  ..  .July  8 

Snow  Shoe  Trail,  The. .  .Jane  Novak  Film  Book.  Offices..  6  reels. .  .Sept.  23 

Storm,  The  House  Peters  Universal   8  reels...  July  l 

Timothy's  Quest  Special  Cast  Amer.  Releasing  6  reels. ..  Sept.  23 

Top  O'  the  Morning. ...  Gladys  Walton. ...  Universal   5  reels ...  t  ept.  9 

Valley  of  Silent  Men...  Alma  Rubens  Paramount   6  reels. .  .Sept.  9 

Veiled  Woman,  The. ...  Marguerite  Snow. ..  Hodkinson   5  reels.  ..  .June  24 

West  of  Chicago  Charles  Jones  Fox    5  reels  Aug.  26 

While   Satan  Sleeps  Jack  Holt  Paramount   6  reels... July  8 

White    Hell  Richard  Travers.  ..  Aywon-S.  R  5  reels    -May  27 

Wildness  of  Youth  Special  Cast  Graphic-S.  S  7  reels. .  .Sept.  2 

Woman's  Woman,  A  Mary  Alden  Allied  Prod,  ft  Dist.  .8  reels ..  .  Sept.  30 

Yosemite  Trail,  The  Dustin  Faraum  Fox   5  reels ...  Sept.  30 

OCTOBER 

Feature  Star  Distributed    By       Length  Reviewed 

Above  All  Law  Paramount   7  reels ...  .Aug.  5 

Affinities   Bowers-Moore    ....Hodkinson   5  reels  

Bells  of  San  Juan  Charles  Jones  Fox   5  reels.  ...Oct.  28 

Beware  of  the  Law  Marjorie  Payne.  ...  Jawitt-S.  R.  5  reels  Oct,  21 

Bond  Boy,  The  Rich.  Barthelmess..  First    National  7  reels.. .Oct.  21 

Boomerang   Justice  George  Larkin  Aywon-S.  R  5  reels... Aug.  19 

Bootlegger's   Daughter. .  Bennett-Niblo   ....Playgoers   5  reels...  Oct,  14 

Broad  Daylight  Mulhall- Wilson  ...Universal   S  reels.  .  ..Nov.  4 

Broadway  Madonna,  The. Dorothy  Revier  Film  Book.  Offices... 6  reels  Nov.  11 

Burning  Sands  Hawley-Sills  Paramount   7  reels. ..  Sept.  16 

Calvert's  Valley  John  Gilbert  Fox   5  reels  Oct.  21 

Cowboy  and  the  Lady.  Minter-Moore  Paramount   5  reels... Nov.  25 

Crimson  Clue  Special  Cast  Chaplin  Classics  5  reels  

Crow's    Nest  Jack    Hoxie  Aywon-S.  R  5  reels. ..Dec.  2 

Dawn  of  Revenge  Richard  Travers ...  Aywon-S.  R  S  reels...  Dec.  9 

Do  and  Dare  Tom  Mix  Fox   5  reels  Oct.  7 

Douglas     Fairbanks  in 

Robin  Hood  Douglas  Fairbanks.  United  Artists   10  reels  .Oct.  28 

East  Is  West  Con.  Talmadge. ...  First    National  8  reels.  .  .Sept.  9 

Face  in  the  Fog,  The..  Lionel  Barrymore.  .  Paramount   6  reels... Oct.  14 

Forget-Me-Not   Special  Cast  Metro   6  reels... July  19 

Fortune's  Mask   Earle  Williams  . . .  Vitagraph  5  reels. .  .Sent.  9 

Ghost  Breaker,  The  .  .   Reid-Lee   Paramount   S  reels.  .. Sept.  S3 

Girl  Who  Ran  Wild.  The.  Gladys  Walton  Universal   5  reels  Oct.  14 

Head  Hunters  of  South 

Seas   Asso.  Exhibitors  5  reels. .  ..Oct.  7 

Heart's  Haven  Adaros-McKira  ....Hodkinson   6  reels... Aug.  13 

Hound  of  Baskervilles.  ..Eille  Norwood  Film  Book.  Offices..  6  reels. .  .Sept.  23 

Human  Hearts  House  Peters  Universal   7  reels ....  Jury  S 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices. .  6  reels  Oct.  28 

June   Madness  Viola    Dana  Metro   6  reels...  Oct.  7 

Light  in  the  Dark,  The. .Hope  Hampton.  ...  First    National  6  reels ...  Sept.  9 

Little  Wildcat   Alice  Calhoun   Vitagraph  5  reels ...  Sept.  16 

Lone  Hand,  The  Hoot  Gibson  Universal   5  reels.  .  ..Oct.  21 

Long  Chance,  The  Special  Cast  Universal   5  reels..  .Oct.  7 

Lorna   Doone   Special  Cast  First    National  6  reels... Oct.  28 

Man  Wanted   Arthur   Housman.  .  C.  C.  Pictures-S.  R-. .  S  reels  

Man  Who  Played  God..  George  Arliss   United  Artists   6  reels ...  Sept.  16 

Mixed  Faces   William  Russell  Fox   S  .eels.  ..  .Oct.  14 


Old  Homestead,  The. ..  Theodore  Roberts. 

One  Night  in  Paris  Special  Cast  

Pals  of  the  West  Special  Cast  

Pink   Gods   Daniels-Kirkwood 

Plaything  of  an  Emperor  Special  Cast  

Quincy  Adams  Sawyer.  .Special  Cast  

Rags  to  Riches  Wesley  Barry  

Remembrance   Special  Cast  

Rogue's  Romance,  A...  Rodolph  Valentino 

Shadows   Special  Cast  

Sherlock    Holmes  John  Barrymore. 

Tailor  Made  Man,  A  Charles  Ray  

Till  We  Meet  Again  Special  Cast  

To  Have  and  To  Hold. .  Compson-Lytell 

What  Fools  Men  Are. . .  Faire  Binney   

When  Danger  Smiles ...  William  Duncan  . 

When  the  Desert  Calls.  .  Violet  Heming  

White  Shoulders  K.  MacDonald  

Without  Compromise  . .  William  Faraum  . , 

Wolf  Law   Frank  Mayo  

Woman  He  Loved,  The. Wm.  V.  Mong  

Woman  Who  Fooled 

Herself  Allison- El  lis  

Youth  Must  Have  Love.  Shirley  Mason.... 
Youth  to  Youth  Special  Cast  , 


Feature 


NOVEMBER 

Star 


7 

reels. 

..Oct.  14 

5 

reels. 

..Oct.  14 

C.  C.  Pictures-S.  R... 

5 

Paramount   

7 

reels. 

..Oct.  7 

J.  A.  Levinson-S.  R 

6 

reels. 

..Oct.  21 

6 

reels. 

..Dec  t 

Warner  Bros.-S.  R-. 

6 

reels . 

..Oct,  7 

6 

reels . 

.Sept.  t 

5 

reels. 

.Sept.  23 

Al  Lichtman  Corp.. 

7 

reels. . 

..Nov.  11 

7 

reels.. 

.  .  May  20 

8 

reels. . 

Aug.  1* 

Asso.    Exhibitors .  . . 

6 

reels. 

..Oct.  14 

7 

reels. 

..Oct,  21 

Amer.  Releasing 

6 

reels. 

.Dec  9 

5 

reels. 

..Oct,  SS 

6 

reals. 

..Dec  S 

6 

reels. . 

..Nov.  4 

5 

reels. 

.Nov.  4 

5 

reels. 

..Oct.  28 

6 

reels. 

.Sept.  16 

Asso.  Exhibitors.... 

1 

reels . . 

..Nov.  25 

reels. 

•  Sept.  23 

6 

reels. 

.Oct.  24 

a 

Distributed  By  Length 

Anna  Ascends   Alice  Brady  Paramount   6  reels. 

Another  Man's  Shoes.  .  .Herbert  Rawlinson.  Universal   5  reels.. 

Beautiful  and  Damned ..  Marie  Prevost  Warner  Bros.-S.  R...7  reels. 

Boss  of  Camp  Four ....  Charles  Jones  ....Fox   5  reels. 

Brawn  of  the  North. ...  Strongheart  (dog).  First  National   8  reels.. 

Breaking  Home  Ties. ...  Special  Cast  Asso.  Exhibitors  6  reels. 

Brothers  Under  the  Skin. Special  Cast  Goldwyn   6  reels.. 

Challenge,  The   Dolores  Cassinelli-. Amer.  Releasing  ...5  reels. 

Clarence   Reid-Ayres-McAvoy Paramount   6  reels. 

Famous  Mrs.  Fair,  The. Special  Cast  Metro   6  reels. 

Flaming  Hearts   J.  B.  Warner  East  Coast-S.  R  5  reels. 

Good  Men  and  True. ...  Harry  Carey  Film  Book.  Offices..  6  reels.. 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels. 

Hungry  Hearts   Special  Cast  Goldwyn   7  reels., 

Impossible  Mrs.  Bellew.  Gloria  Swanson ....  Paramount   7  reels.. 

Jilt,  The  Special  Cast  Universal  5  reels. 

Lavender  Bath  Lady ...  Gladys  Walton. ..  .Universal   5  reels.. 

Lights  of  New  York. ...  Special  Cast  Fox   

Love  Gambler,  The  John  Gilbert   Fox   5  reels. 

Man  and  the  Moment.  ..  Special  Cast  Playgoers   5  reels. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan ..  Paramount   7  reels. 

Man  Who  Waited,  The.  .Special  Cast  Playgoers   5  reels. 

My  Friend  the  Devil  Special  Cast  Fox    9  reels., 

Oliver  Twist   Jackie  Coogan     ...First  National   8  reels. 

One  Week  of  Love  E.  Hammerstein ...  Selznick   7  reels. 

On  the  High  Seas  Dalton-Holt  Paramount   5  reels. 

Pawned   Tom  Moore  Selrnick   5  reels. 

Peg  O'  My  Heart  Laurette  Taylor  ..  Metro   6  reels. 

Pride  of  Palomar,  The..  Special  Cast  Paramount   7  reels. 

Ridin*  Wild  Hoot  Gibson  Universal   S  reels. 

Shirley  of  the  Circus ...  Shirley  Mason  Fox   5  reels. 

Sin  Flood,  The  Special  Cast  Goldwyn   7  reels. 

Super  Sex,  The  Robert  Gordon  ...Amer.  Releasing  ...6  reels. 

Superstition   Special  Cast  Lee-Bradford-S.  R  .  .  5  reels. 

Tess    of    the    S  t  o  r  m 

Country   Mary  Pickford  . . .  United  Artists   10  reels 

Thelma   Jane  Novak  Film  Book.  Office  6  reels. 

Thorns  and  Orange  .....  _  .  , 

Blossoms  Special  Cast  Al  Lichtman  Corp...?  reela.. 

Tom  Mix  in  Arabia  Tom   Mix  Fox   5  reels. 

Trifling   Women  Special  Cast  Metro   8  reels. 

Under  Two  Flags  Priscilla  Dean  Universal   8  reels. 

While  Justice  Waits  Dustin  Farnum  ...Fox   5  reels. 

Who  Are  My  Parents?. .  Special  Cast  Fox   .10  reels 

World's  a  Stage    The.. Dorothy  Phillips.. .  Principal  Pict.-S.  K..6  reels. 

You  Never  Know  Earle  Williams  ...Vitagraph  5  reels. 

Young  Rajah,  The  Rodolph  Valentino. Paramount  B  reels. 

DECEMBER 

Feature  Star  Distributed    By  Lenxtu 

All  Night   Valentino-Myers  ..Universal   5  reels. 

Altar   Stairs,   The  Frank  Mayo   Universal   5  reeU. 

Back  Home  and  Broke.  .Thomas  Meighan  .Paramount   6  reels. 

Barriers  of  Folly  Special  Cast  Aywon-S.  R.  S  reels 

Bill  of  Divorcement,  A..  Constance  Binney  .Asso.   Exhib  6  reels. 

Blind   Bargain,  A  Lon  Chaney  Goldwyn   5  reels. 

Broken  Chains   Colleen  Moore  ....Goldwyn  6  reek. 

Bull  Dog  Drummond. .  .Blackwell-Greeley  .Hodkinson  ..   5  reels. 

California  Romance,  A.. John  Gilbert  Pox  S  reels. 

Captain  Fly-By-Night  ..Johnnie  Walker  ..Film  Book.  Offices.   5  reels. 

Conquering  the  Woman.  Florence  Vidor  ...Asso.  Exhib  6  reels. 

Dangerous  Game.  A  Gladys  Walton  ...Universal   5  reels. 

Danger  Point,  The  Carmel  Myers   Amer.  Releasimg  ...6  reels. 

Daughter  of  Luxury,  A.Agnes  Ayres   Paramount   I  reels. 

Dr.  Jack   Harold  Lloyd  ....Asso.  Exhib  5  reels. 

Ebb  Tide   Lee-Kirkwood   Paramount   7  reels. 

Environment   Special  Cast   Principal  Pict-S.  R..6  reels. 

Finger  Prints   Special  Cast   Hyperion  Pict.-S.  R..5  reels. 


Reviewed 

.  Nov.  25 
.Nov.  11 
..Dec  23 
..Dec  2 
.Nov.  25 
..Dec.  2 
. .  Nov.  4 

.'.'Oct."  28 


..Nov.  18 
Oct.  28 
.Nov.  11 
..Nov.  4 
.  Dec.  2 
.Nov.  25 


Nov.  18 


.Nov  11 

.Sept.  2 

.Nov.  4 

.Nov.  18 

.Oct.  14 

.Nov.  18 

.Dec  23 

.Dec  2 

.Nov.  25 

.Nov.  25 

..Jan.  21 

.Dec  9 


.Nov.  25 
•  Dec  2 

..Nov.  25 
.Nov.  11 
.Oct.  14 
.Oct.  7 
.Dec  * 
.Sept.  2 
..Dec  S 
.Nov.  18 
..Nov.  18 


Reviewed 


.Dec  9 

..Jan.  6 


.Dec  30 
.Dec  2 
.Dec  18 
.Nov.  25 
.Dec.  23 
.Dec  30 
..Dec.  9 
.Dec.  30 
.Nov.  IS 
.Dec  16 
.Jan.  6 
.Dec  2 
.Dec.  23 


January  20,  1923 


375 


Forsaking   All    Others ..  Moor  e-Landis  

Great  City,  The  Special  Cast  

Great  Night,  The  William  Russell... 

Heroes  of  the  Street. ..  Wesley  Barry   

Inner  Man,  The  W.  Standing   

Jazzmania   Mae  Murray   

Just  a  Song  at  Twilight.  R.  Barthelmeia. . . . 
Kentucky  Derby,  The ...  Reginald  Denny  .. 
Kingdom  Within,  The. .  Pauline  Starke   .  . . 

Love  in  the  Dark  Viola  Dana   

Marriage  Chance,  The. .  Special  Cast   

Minnie   L.  Joy-Matt  Mppre 

Omar  the  Tentmaker .  . .  Guy  Bates  Post... 

One  Exciting  Night  Special  Cast   

One  Wonderful  Night.  .  Herbert  Rawlinson. 

Only  a  Shop  Girl  Special  Cut  

Orphan  Sally  Lee-Bradford-S.  R. 

Outcast   Elsie  Ferguson  . . . 

Pawn  Ticket  210  Shirley  Mason  

Prince  and  Pauper  Tibi  Lubin   

Riders  of  the  Law  Jack  Hoxie  

Singed  Wings   Bebe  Daniels  

Strangers'  Banquet,  The.  Special  Cast   

That  Woman  Catherine  Calvert  . 

Unconquered,  The  Maciste   

When  Love  Comes  Helen  J.  Eddy  

Woman  Conquers,  The. .  Kath.  Mac  Donald.. 


Universal   5  reels.  . 

Amer.  Releasing   ...7  reels.. 

Fox   5  reels.  . 

Warner  Bros.   7  reels .  . 

Playgoers   6  reels.  . 

Metro   6  reels.. 

Prod.   Security  5  reels.. 

Universal   6  reels.. 

Hodkinson   6  reels.. 

Metro  6  reels .  . 

Amer.  Releasing  ...6  reels.. 

First  National   7  reels . . 

First  National   8  reels.. 

United  Artists    ....  10  reels. 

Universal   S  reels.. 

C.  B.  C.-S.  R  7  reels.  . 

Special   Cast  5  reels. 

Paramount   6  reels.. 

Fox   

Amer.  Releasing  ...  6  reels . . 

Aywon-S.  R  5  reels. 

Paramount   8  reels.. 

Goldwyn   7  reels.. 

Amer.  Releasing  ...  6  reels .  . 

Aywon-S.  R  7  reels.. 

Film  Book.  Offices..  6  reels.. 
First  National   5  reels.. 


Dec  16 

Dec.  16 
Dec.  23 
Dec.  9 


Nov.  4 

Dec.  30 
Nov.  25 
Nov.  25 
Dec.  9 
Dec.  9 
.Oct.  21 
Dec.  23 
•Jan.  6 

•  Dec.'  16 


Aug.  26 

Dec  9 

-Jan.  13 

.Dec.  30 

Nov.  4 

Dec.  16 


JANUARY 


Feature 

Bell  Boy  13  

Bohemian  Girl,  The  

Brass  Commandments  . . 

Christian,  The   

Dangerous  Age,  The.... 

Dollar  Devils   

Flaming  Hour,  The.... 

Flash,  The  

Flirt,  The   

Foolish  Twins  

Footlight  Ranger,  The.. 

Fury   

Garrison's  Finish  

Ghost  Patrol,  The  

House  of  Solomon,  The. 

Kick  In   

Kindled  Courage   

Little  Church  Around 
Around  the  Corner. . . 

Living  Mask,  The  

Making  a  Man  V 

Malcolm  S  truss'  Sa- 
lome   

Man's   Size   , 

Milady   

Missing  Millions   

Money,  Money,  Money. 

Power  of  a  Lie,  The. . . 

Scarlet  Car,  The  

Second  Fiddle   

Sister  Against  Sister.  . 

Spanish  Cavalier,  The. . 

Third  Alarm,  The  

Thirty  Days   

Three  Who  Paid  

Vengeance  of  the  Deep. 

Voice  from  the  Minaret. 

While  Paris  Sleeps  

World's  Applause,  The.. 


Ben* 

Douglas   Mac  Lean 

Special  Cast   

William  Farnmm  . 

Special  Cast   

Special  Cast   

Special  Cast  

Frank  Mayo  

Special  Cast  

Special  Cast   

Terry  Twins  

Charles  Jones 
R.  Barthelmess  .  . . 

Jack  Pickford   

Graves-Love   

Wm.  H.  Strauss. . . 
Compson-Lytell  . . , 
Hoot  Gibson   


Claire  Windsor 
Special  Cast   . . 
Jack  Holt   


Distributed    By        Length  Reviewed 

First  National   4  reels  

Amer.  Releasing   ...6  reels  

.  Fox   

•  Goldwyn   

-First  National   7  reels... Dec.  9 

.  Hodkinson   

.Universal   5  reels... Jan.  6 

.  Aywon-S.  R  5  reels  

.Universal   8  reels...  Dec.  30 

.Lee-Bradford-S.  R..5  reels  

.  Fox   

.First  National   9  reels  

.Allied  Prod.  &  Dist.8  reels...  Dec.  30 

•  Universal   5  reels  

.Amer.  Releasing  ...6  reels  

.Paramount   Dec.  16 

•  Universal   5  reels... Jan.  13 

.Warner  Bros.   6  reels  

.Amer.  Releasing   

.  Paramount   5  reels.  . .  Dec.  30 


Diana  Allen   

William  Russell  .. 

Special  Cast   

Alice  Brady   

K.  MacDonald  . . . 

Special  Cast   

Herbert  Rawlinson 

Astor-Hunter   

Marie  Doro  

Rodolph  Valentino. 

Ralph  Lewis  

Wallace  Reid  

Dustin  Farnura  .  . . 

Special  Cast   

Norma  Talmadge.  . 

Lon  Chaney   

Bebe  Daniels   


Geo.  Wiley-S.  R . . .  6 

Fox   5 

Amer.  Releasing  ....  6 
Paramount   6 

First  National   6 

Universal   5 

Universal  5 

Hodkinson   

Lee-Bradford-S.  R..5 

Paramount   

Film  Book.  Offices.  .  7 

Paramount   5 

Fox   S 

Amer.  Releasing   

First  National   

Hodkinson   

Paramount   7 


reels.  .  .  Dec.  30 
reels.  .  .Dec.  30 

reels  

reels.  .  .Sept  30 

reels  

reels.  .  .Jan.  13 
reels  


reels. 


reels.  .  .Dec.  23 
reels. . .  Dec. 

reels..  .  .Jan.  . 


reels.  .  Jan.  13 


FEBRUARY 

Adam's  Rib   Special  Cast   Paramount  .  . 

Brass   Monte  Blue   Warner  Bros. 


.8  reels. 


First  National 

.Paramount  

.  Paramount   

•  Universal   5  reels. 

-Universal   7  reels. 

.  Hodkinson   

.  Universal   5  reels. 


Daddy   Jackie  Coogan  ... 

Dark  Secrets  Dorothy  Dalton  . 

Drums  of  Fate  Mary   M.  Minter. 

First  Degree,  The  Frank  Mayo  

Flame  of  Life,  The  Priscilla  Dean  ... 

Lap  of  Luxury  Glenn  Hunter  ... 

Love  Letter,  The  Gladys  Walton  

Man  of  Action,  A  Douglas   Mac  Lean.  First  National  . 

Mighty  Lak'  a  Rose  Dorothy  Mackaill.  -  First  National   

Modern  Matrimony  ....Owen  Moore   Selznick     

My  American  Wife  Gloria  Swanson  ...Paramount   5  reels  ..Jan.  13 

Nobody's   Money  Jack  Holt   Paramount   

One  Million  in  Jewels.  ..  Mac Gowan-Holmes.  Amer.  Releasing 

Prisoner,   The  Herbert  Rawlinson.  Universal  

Rejuvenation   Special  Cast   Amer.  Releasing  

Web  of  the  Law,  The.  ..Special  Cast   Amer.  Releasing  

What  a  Wife  Learned.  .  Special  Cast   First  National   

When  Knighthood  Was 

„}.*}  ?Iow,er  ••••  Marion  Davies  ...Paramount   12  reels.  Sept.  30 

Wife  in  Name  Only  Special  Cast   Amer.  Releasing   


iiiinimiumiiininmiiiiiiiiiiiiiiH 


Comedy  Releases 


^iimmiinimiiniiinmimiiniuiiiroM^ 

Accidental  Wealth   Neely  Edwards. ...  Universal   1  reel  

Agent,  The   Larry  Semon   Vitagraph  2  reels 

A!!  A,1  Se" Smith-Williams  ...C.  B.  C.-S.  R  2  reels..'.'.;'.'.!'.! 

A}'  Wet-V  AI  St-  J°hn  Fox   2  reels  

A^rm,  The   AL  St.  John   Fox   2  reels  

Aladdin,  Jr.   Lewis  Sargent  Universal   1  reel  

American  Plan  ........Lee  Moran   Universal   2  reels  

Baby  Show  in  Squirrel- 

 •-  Lee-Bradford-S.  R...1  reel  

Best  Cellar,  The  Neely  Edwards  ...Universal   1  reel  

Big  Flood,  The  Aesop's  Fables  Pathe  2/3  reels...'.' 

Big  Scoop,  The  Johnny  Jones  Pathe  2  reels... Nor.  25 

Blaze  Away   Paul  Parrott   Pathe  1  reel  Dec  2 

»!*««•■  Lige  Conley  Educational   2  reels.  ...Not.  4 

gone  Dry  Paul  Parrott  Pathe  1  reel  Oct  14 

Bow  Wow   Louise  Pazenda  ..Pirst  National   2  reels  

aad  the  Bear,  The.  .Aesop's  Fable.  ...Pathe  2/3  reels.. 

 Smith- WJUama  ...C.  B.  C.-S.  S  2  reels  


Broadcasting  Johnny  Jones   

Bully  Pair,  A  Molina   -.. 

Bumps  and  Thumps. . . .  Mutt  &  Jeff  Cart'n. 

Cabby,  The  Lorraine-Maude  . . . 

Chased  Bride,  The  Neal  Barns   

Chewing  Gam  Industry  -  Matt  ft  Jen  Cart'n. 

Chicken  Parade,  The.... Jimmy  Aubrey  .... 

Choose  Your  Weapons. .  Bobby  Vernon  .... 

Chop  Suey   :  Dorothy  Devore  ... 

Christmas   Carter  De Havens  .. 

City  Chap,  The  AL  St.  John  

Cold  Turkey   Matt  ft  Jeff  Cart'n. 

Court  Plastered   Mutt  ft  Jeff  Cart'n. . 

Crash   Jimmie  Adams   . . . 

Cupid's  Elephant   

Cured   Queenie  (horse)  . . 

Cyclist,  The   Clyde  Cook   

Dandy  Dan   

Devilish  Dragon,  The...  Sard's  Almanac  ... 

Diary  of  a  Nut  

Dig  Up  Snub  Pollard  

Dog  Gone  Day,  A  Lewis  Sargent  .... 

Dog's  Paradise,  A  Aesop's  Fables.... 

Doing  'Em  Oood   Neely  Edwards  ... 

Double  Trouble  Lee  Kids  

Down  in  Dixie  Mutt  ft  Jeff  Cart'n. 

Dumb  Waiters,  The.  ...  Smith-Williams  ... 

Easy  Pic kin   Jack  Richardson  .  . 

Educator,  The  Lloyd  Hamilton  . . 

Egg.  The   Stan  Laurel   

Electric   House,  The.  ...  Buster  Keaton  

Elephant's  Trunk,  The..  Aesop's  Fables  ... 

Entertaining  the  Boss ...  Carter  DeHavens  .. 

Fable  of  Hated  Rivals. ..  Aesop's  Fables  ... 

Face  the  Camera  Paul  Parrott   

Faint  Hearts  Murray  -  Anderson- 

McKee  

Fair  Week  .'aul  Parrott  

Fallen  Archers   Mutt  ft  Jeff  Cart'n. 

Farm  Follies  

Fearless  Fido  Aesop's  Fables 

Fire  Fighter,  The  Dan  Mason  

Fire  Fighters   Children  ; . 

Fire  the  Fireman  Paul  Parrott  

First  Flivver,  The  Sarg's  Almanac  .. 

Flivver,  The  Paul  Parrott  

Fool  For  Luck,  A  Lewis  Sargent  

Foolish  Lives  Lee  Moran   

Fortune  Hunter,  The. . .  Aesop's  Fables 

Four  Orphans,  The  Murray  -  Anderson- 

McKee   

Fresh  Fish   Earl  Hurd  Cartoon. 

Fresh   Heir,  The  

Fresh  Kid,  The  Fox-Gregory  

Friday,  the  13th  Aesop's  Fables  

Frog  and  Catfish,  The..  Aesop's  Fables.... 

Ginger  Face   Johnny  Fox   

Golf   Larry  Semon  

Golf  Bug.  The  P«ul  Parrott   

Good  Scout,  A  

Great  Pearl  Hunt,  The..  Lewis  Sargent 

Harvest  Hands   Paul  Parrott   

Haunted  Castle,  The   

Haunted  House,  The  

Hee  Haw!  Trimble  &  Maud.. 

Heeza  Liar  and  Ghost.. 

Heeza    Liar's  Treasure 
Island   

Hello  Judge   Lee  Moran   

Henry's      Busted  Ro- 
mance  Aesop's  Fables.... 

High  and   Dry  Clyde  Cook   

High  Flyers  Smith-Williams  ... 

High  Power   Lige  Conley   

His  First  Job  Lewis  Sargent  .  . 

Home  Made  Movies.  ...  Ben  Turpin  

Hook,  Line  and  Sinker..  Snub  Pollard   

Hurry  Up   

I'll  Take  Vanilla  Paul  Parrott   

In  Dutch   Bobby  Vernon 

Jim  Jams   Mutt  &  Jeff  Cart'n. 

Jungle  Romeo,  A  Snooky   

Just  Dogs  

Kickin'  Fool.  The  Maude  (mule) 

Kids  and  Skids  Lee  Kids  

Landlubber,  The   Paul  Parrott   

Laramie  and  Me  Leo  Maloney  

Lazy  Bones   Clyde  Cook  

Let  'Er  Run  Dorothy  Devore  .  . 

Look  Out  Below  Lige  Conley   

Lot  O'  Bull  Molina   

Love  Drops   Neely  Edwards  .  . . 

Man  Tracker   Leo  Maloney   

Man  Who  Laughed,  TheAesop's  Fables.... 

Matinee    Idles   Neely  Edwards  .  . . 

Me  and  My  Mules  Queenie  (horse)  .. 

Model  Messenger,  A  .  .  .  .  Lewis  Sargent 

Mud  and  Sand  Stan  Laurel   

My  Hero   Lupino  Lane  

My  Mistake  Smith-Williams  ... 

Nearing  the  End  Mutt  &  Jeff  Cart'n. 

Newly  Rich   Snub  Pollard   

New  Mama,  The  Smith-Williams  ... 

Ocean  Swells   Neal  Burns  

Off  the  Earth  Neely  Edwards  ... 

Ogling  Ogre.  The  Sarg's  Almanac  ... 

Old  Sea  Dog,  The  Snub  Pollard   

Once  Over   

Once  to  Every  Boy  Lewis  Sargent  .  

One  Terrible  Day  Children   

Our  Gang   Children   

Out  of  Place  Al.  St.  John  

Out  o'  My  Way  Leo  Maloney  

Pardon  My  Glove  Bobby  Vernon  .... 

Paste  and  Paper  Paul  Parrott  

Pirate,  The  Lupino  Lane  

Pitter  Patter   Jimmie  Adams 

Please  Be  Careful  

Poor  Pish,  A  

Pop  Tuttle's  Clever  Catch  Dan  Mason  

Pop    Tuttle's  Grass 

Widow   Dan  Mason  


Pathe  2  reels... Oct.  21 

Universal   1  reel  

Fox   Vi  reel  

Universal   2  reels  

Educational   2  reels... Dec  2 

Fox   y,  reel  

Vitagraph   2  reels. ..  Sept.  2 

Educational   2  reels...  Nov.  11 

Educational   2  reels... Nov.  n 

Film  Book.  Offices. .  2  reels...  Dec.  30 

Fox   2  reels  

Fox   y2  reel  

Fox   Vt  reel  

Educational   1  reel. . . .  Nov.  18 

Fox   2  reels  

Universal   2  reels... Nov.  4 

Fox   2  reels  

Fox   2  reels  

Educational   1  reel  

Lee-Bradford-S.    R..1  reel  

Pathe   2  reels  

Universal   1  reel  

Pathe   2/3  reel  

Universal   1  reel  

Fox   2  reels... Jan.  13 

Fox   >-»    i  eel  

C.  B.  C.-S.  R  2  reels  

East  Coast-S.  R  2  reels. .  .Sept.  23 

Educational   2  reels... Dec.  30 

Metro   2  reels  

First  National  2  reels... Nov.  4 

Pathe   2/3  red.. Nor.  * 

Film  Book.  Offices.. 2  reels  

Pathe  2/3  reels  

Pathe  1  reel  

ftodkinson   2  reels  

Pathe  1  reel  Dec  2i 

Fox   Vt  reel  

Universal   2  reels  

Pathe  2/3  reel  

Film  Book.  Offices.. 2  reels... Nov.  11 

Pathe   2  reels  

Pathe   2  reels... Dec.  30 

Educational   1  reel  

Pathe  1  reel  Nov.  25 

Universal   1  reel  

Universal   2  reels  

Pathe  2/3  reel.  .Dec  23 

Hodkinson   2  reels  

Educational   1  reel  

Fox   2  reels  

Universal   2  reels... Dec  9 

Pathe  2/3  reel  

Pathe   2/3  reel  

Universal   2  reels  

Vitagraph   2  reels  

Pathe   1  reel  Oct.  28 

Educational   2  reels . . .  Dec.  30 

Universal   2  reels  

Pathe   1  reel  Nov.  18 

Educational   1  reel  

Fox   2  reels  

Universal   1  reel  

Hodkinson   1  reel  


Hodkinson   1  reel.  . 

Universal   2  reels. 


Pathe   2/3  reel  

Fox  2  reels  

C.  B.  C.-S.  R  2  reels  

Educational   2  reels... Dec.  2 

Universal                     1  reel.... Oct.  14 

First  National  2  reels  

Pathe  2  reels... Nov.  18 

Educational   1  reel  

Pathe  1  reel  Dec  9 

Educational   2  reels... Dec.  9 

Fox   Vi  reel  

Hodkinson   2  reels  

Universal   2  reels  

Universal   2  reels  

Fox   2  reels  

Pathe   1  reel  Sept.  23 

Clark- Cornelius-S.  R.2  reels  

Fox   2  reels  

Educational   t  reels. .  .Sept.  30 

Educational   2  reels... Aug.  19 

Universal   1  reel  

Universal   1  reel         Dec.  9. 

Clark-Cornelias-S.  R.2  reels  

Pathe   2/3  reel  

Universal   1  reel  

Universal   2  reels  

Universal   1  reel  

Metro   2  reels  

Fox   2  reels  

C.  B.  C.-S.  R  2  reels  

Fox   reel  

Pathe   2  reels... Dec.  9 

C.  B.  C.-S.  R  2  reels  

Educational   2  reels... Oct  28 

Universal   1  reel  

Educational   1  reel  

Pathe   2  reels  

Educational   1  reel.. -.Dec.  30 

Universal   1  reel  Oct  28 

Pathe  2  reels  

Pathe   2  reels... Nov.  4 

Fox   2  reels  

Clark- Comeli us-S.  R.2  reels  

Educational   2  reels... Sept  23 

Pathe  1  reel  Dec.  23 

Fox   2  reels  

Educational   1  reel  Nov.  It 

Fox   2  reels... Sept  30 

Fox   2  reels  , ... 

Film  Book.  Offices..  2  reels  

Film  Book.  Offices.. 2  reels  


376 


Motion  Picture  News 


Pop    Tuttle's  Movie 
Queen   Dan  Mason  

Punctured  Prince,  A  Bull  Montana  .... 

Puppy  Love   

Quiet  Street,  A  Children   

Radio  Hound,  The  Brownie  (dog)  .... 

Rail  Birds  Neely  Edwards  . . . 

Railroading  Earl  Hurd  Cart'n. . 

Ranch  Romeo,  The  ,  

Red  Hot   Mutt  &  Jeff  Cart'n  . 

Rice  and  Old  Shoes  Carter  DeHavens  . . 

Rides  and  Slides  •  

Riding  the  Goat  Mutt  &  Jeff  Cart'n  . 

Ring  Tail  Romance,  A  

Rip  Snoring  Night,  A...  Lewis  Sargent  .... 

Rolling  Stone,  A  Aesop's  Fables  ... 

Romantic  Mouse,  The. ..  Aesop's  Fables  ... 

Rookies   Brownie  (dog)   . . . 

Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott   

Shiver  and  Shake  Paul  Parrott   

Skipper's  Sermon,  The. .  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Fox-Maude. 

Soak  the  Sheik  Paul  Parrott   

Social  Error,  A  Murray  -  Anderson- 

McKee  

Some  Family   Lee  Moran   

Some  Service  Neely  Edwards. . . . 

Speed  Boy,  The  Lewis  Sargent  .... 

Speeder,   The   Lloyd  Hamilton  . . 

Spirit  of  '23,  The  Smith- Williams  ... 

Squirrelville  Circus   

Squirrelville's  Family 

Album  

Steeplechase   Mutt  &  Jeff  Cart'n. 

Steeplechaser,  The  Lige  Conley  

Step  Lively  Please  

Still  Going  Strong  Smith-Williams  . . . 

Sting  'Em  Sweet  Brownie  (dog)  ... 

Stone  Age  Romeo,  A  Aesop's  Fables.... 

Stung  Johnny  Jones  

Sweet  Thirteen   Gloria  Joy   

Tailor-Made  Chauffeur. .  Smith-Williams  ... 

Tattle  Tail,  The  Brownie  (dog)  ... 

Tenderfoot  Luck   Jimmy  Aubrey  . . . 

Test,  The  Leo  Maloney   

That  Son  of  a  Sheik  Neal  Burns   

Their  First  Vacation  Carter  DeHavens.. 

Their  Steady  Job  Neely  Edwards  ... 

Three     Hundred  Sixty- 
Five  Days  Snub  Pollard   

Tin  Bronco,  The  

Toonerville  Topics  Dan  Mason   

Town  Terrors/  The  Lee  Kids   

True  Blue  Queenie  (horse)  . . 

Twin  Husbands  Carter  DeHavens.. 

Two  Explorers,  The  Aesop's  Fables  ... 

Two  of  a  Trade  Aesop's  Fables  . . . 

Two  Slick  Traders  Aesop's  Fables  ... 

Two  Trappers,  The  Aesop's  Fables  

Wanted — A  Story  Johnny  Jones  

Washed  Ashore  .Paul  Parrott  

Watch  Your  Wife  Paul  Parrott  

Weak  End  Party,  The.. Stan  Laurel   

Wedding  Pumps   Brownie  (dog)  ... 

West  Is  East  Smith- Williams  . . 

West  Is  Worst  Jack  Richardson.. 

Wet  Weather  Paul  Parrott   

When  Summer  Comes. .  Bevan- June   

Where's  the  Parade?  Neely  Edwards  ... 

Whirl  Thru  Squirrelville  

White  Blacksmith,  A... Paul  Parrott  

Why  Worry   Billy  West   

Wise  Bird.  The  Lee  Kids   

Wise  Cracker,  The  

Wishing  Duck,  The  Mutt  &  Jeff  Cart'n. 

Women  First  Lee  Moran   

Young  Ideas   Roy  Atwell  

Young  Sherlocks   Children  


Film  Book.  Offices..!  reels. ..  Sept.  16 

Metro   2  reels... Oct.  28 

Fox   2  reels  

Pathe   2  reels... Dec.  30 

Universal   X  reels... Oct.  7 

Universal   1  reel  

Educational   1  reel.... Dec.  2 

Fox  ,  .'2  reels  

Fox   H  reel  

Film  Book.  Offices.. 2  reels  

Fox   2  reels  

Fox   Yi  reel  

Educational   2  reels  

Universal   1  reel  

Pathe  2/3  reels  

Pathe  2/3  reels  

Universal   2  reels  

Pathe  2  reels . . .  Dec.  2 

Universal   1  reel  Nov.  4 

Universal   1  reel  Oct.  21 

Educational   2  reels... Oct.  14 

Universal   2  reels  

Pathe  1  reel  

Hodkinson   2  reels  

Universal   2  reels  

Universal   1  reel  

Universal   1  reel  

Educational   2  reels. .  .Sept.  23 

C.  B.  C.-S.  R  2  reels  

Lee-Bradford-S.  R...1  reel  

Lee-Bradford-S.  R...1  reel  

Fox   Vi  reel  

Educational   2  reels  Oct.  7 

Fox   2  reels  

C.  B.  C.-S.  R  2  reels  

Universal   2  reels  

Pathe   2/3  reel  

Pathe   2  reels.. .Jan.  13 

Film  Book,  Offices..!  reels  

C.  B.  C.-S.  R  2  reels  

Universal   2  reels  

Vitagraph   2  reels  

Clark-Cornelius-S.  R.2  reels  

Educational   2  reels... Sept  23 

Film  Book,  Offices. .  2  reels. .  .Sept.  16 
Universal   1  reel  

Pathe  2  reels  Dec.  9 

Fox   2  reels  

Educational   2  reels  

Fox   2  reels  

Universal   2  reels  

Film  Book,  Offices. .  2  reels  Oct.  7 

Pathe  2/3  reel  

Pathe  2/3  reel  

Pathe  2/3  reel  

Pathe   2/3  reels  

Pathe   2  reels... Dec.  16 

Pathe  1  reel  

Pathe   1  reel  

Metro   2  reels  

Universal   2  reels... Oct  28 

C.  B.  C.-S.  R  2  reels  

East  Coast-S.  R.....2  reels.  .Sept  23 

Pathe  1  reel  

First  National   2  reels  

Universal   1  reel  

Lee-Bradford-S.  R...1  reel  

Pathe   1  reel. .  .  .Dec.  23 

Smart  Films   2  reels. .  ..Dec.  2 

Fox   2  reels  

Fox   2  reels  

Fox   Vt  reel  

Universal   2  reels  

Universal   1  reel  

Pathe  2  reels... Nov.  25 


=!iiiiniiiiiiiiiiiim  iiimiiiiiiiiiiiiuiiniiiiiiiiuiiiiimiiiiimnii  iiiiiiimiiiiiiuiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiinim  inniiiiiii  imiiiiiiii  


Short  Subjects 


s  uniiiiiiiiiiii  iiuiiiu  in  iiiiiiuiuiiiiiiiiiiiiiiiiiimiimiiniiimiiiiinn  iiiniiiiiiiiiniiiiiiiiiiiiiiiiiii  iiiiiiiiimiiiiiitiiiiiiiiiiiiiiu  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiil 


Abraham  Lincoln  (Urban  Classics)..  

Alligator   Hunting  and  Farming  

Alphabetical  Zoo,  The  (Urban  Classics).... 

Ancient  Rome   

Around  the  World  in  18  Days  (Serial)  

Bar  C-oss  War,  The  (Drama),  Leo  Maloney. 

Bare  Facts  Concerning  Bears  (Urban)  

Beersheba   (Holy  Land  Series)  

Bending;  the  Tw-,   (Urban  Classics)  

Benjamin  Franklin  (Urban  Classics)  

Better  Milk  (Urban  Classics)  

Beyond  the    Jordan  (Holy  Land  Series) 

Bird  Life   

Bits  of  Europe  

Blanket  Stiff,  The  (Wilderness  Tales)  

Blue  Blood  and  Red  (Drama),  Roy  Stewart.. 

Bobbie's  Ark   (Urban  Classics)  

Bucking  the  Bucket  Shop  (Tenement  Tales)  ■ 

By  the  Still  Waters  (Travelogue)  

Camphor   

Castaway,  The  (Bruce  Scenic)  

Cavy  and  the  Rat,  The  (Urban  Classics).... 

Channel  Raiders  (Drama),  Jack  Mulhall  

Chickasha  Bone  Crusher  (Leather  Pushers).. 
Come  and  Oct  Me  (Drama),  Leo  Maloney.. 
Committee  on  Credentials  (Drama).  H.  Carey. 

Copper  Beeches,  The,  Eille  Norwood  

Crown  of  Courage,  The,  Arthur  Trimble  

Cruise  ot  the  Princess  Maguinna  (Travelogue) 
Dangerous  Waters  (Drama),  Jack  Mulhall... 

Deputized   (Drama),   Leo  Maloney  

Doomed  Sentinels  (Drama),  Roy  Stewart.... 

Drifter,  The  (Drama).  Leo  Maloney  

Drifter,  The  (Tenement  Tales)  


Vitagraph   1 

Fox   y, 

Vitagraph   1 

Fox   .1 

Universal   

Pathe   2 

Vitagraph   1 

Amer.  Releasing. ..  1 

Vitagraph   1 

Vitagraph   1 

Vitagraph   1 

Amer.  Releasing. ..  1 

Fox  1 

Fox  1 

Educational  1 

Universal   2 

Vitagraph   1 

Clark-Cornelius  ..  2 
Lee-Bradford-S.  R. .  1 

Fox  54 

Educational   1 

Vitagraph   1 

Universal   2 

Universal   2 

Pathe   2 

Universal   2 

Educational   2 

Anchor-S.  R  2 

Lee-Bradford-S.  R. .  1 

Universal  2 

Pathe   2 

Universal   2 

Pathe   2 

Clark-Cornelius  ...  2 


reel  

reel  

reel  

reel... Sept.  23 


reels... Oct.  28 

reel  

reel  

reel  

reel  

reel  

reel  Nov.  25 

reel  

reel...  

reel..  

reels  

reel  

reels  

reel  

reel  

reel  Oct  7 

reel  

reels  

reels...  Dec.  16 

reels  

reels  

reels  

reels  

reel  

reels  

reels  

reels  

reels. .  .Nov.  11 
reels  


Drifters,  The  (Wilderness  Tales)  Educational   1  reel  

Duty   First   (Tenement   Tales)   Clark-Cornelius  ...2  reels  

Dwellers  of  the  Deep  (Urban  Classics)  Vitagraph   1  reel  

Empty  House,  The  (Drama),  Eille  Norwood.  Educational   2  reels  

Enchanted  City,  The  Educational   1  reel  . . .  .Oct  14 

Famous  Northwest  Mounted  (Sport  Review) .  Goldwyn   1  reel  

Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall.  Universal   1  reels  

Fleeced  For  Gold  (Artfilm)  Pathe   1  reel  Dec.  23 

Forty- Four  Caliber  Mystery  (Drama), 

H.  Carey   Universal   2  reels  

Fresh  Fish   Educational   1  reels.... Oct  7 

Fruits  of  Faith  (Drama),  Will  Rogers  Pathe   .3  reels... Dec.  23 

Fun  From  the  Press  Hodkinson  1  reel  

Game  ot  Graft,  A  (Drama),  Edmund  Lowe..  Murray  Garsson...2  reels...  Not.  11 

Giants  of  the  Open  (Drama),  Roy  Stewart. .  Universal   2  reels  

Gibeah  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Golden  Bullet,  The  (Drama),  Harry  Carey. .  Universal   2  reels  

Goose  Safari  on  Lower  Mississippi  Hodkinson  1  reel  

Grandfather's  Clock  (Urban  Classics)  Vitagraph   1  reel  

Gypsy  Trail,  The  (Drama),  Art  Acord  Universal   2  reels  

Hair  Trigger  Burke  (Drama),  Harry  Carey. . Universal   2  reels  

Heap  Busy  Indian  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Hebron  the  Ancient  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

He  Raised  Kane   (Leather  Pushers)  Universal   2  reels.....  

Here's  Your  Men  (Drama),  Leo  Maloney. ..  .Pathe   2  reels... Dec.  21 

His  Last  Case  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

His  Own  Law  (Drama),  Leo  Maloney  Pathe   2  reels  

Hook,  Line  and  Sinker  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Hunting  uround  of  Hiawatha  (Urban  Classics)  Vitagraph   1  reel  

In  the  Days  of  Buffalo  Bill  (Serial)  Universal   18  epis.  .Sept  16 

Jack  and  tne  Beanstalk,  Babby  Peggy  Universal   X  reels  

Joan  of  Newark  (Leather  Pushers)  Universal   2  reels  

Kings  of  the  Forest  (Drama),  Roy  Stewart. .  Universal   2  reels  

King  Winter  (Lyman  Howe)  Educational   1  reel  

Lake  Louise  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Last  Call,  The  (Drama),  Edmund  Lowe  Murray  Garsson...2  reels  

Law  of  the  Sea  (Drama),  Jack  Mulhall  Universal   2  reels  

Little  Knight,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Little  Red  Riding  Hood,  Baby  Peggy  Universal   2  reels  

Little  Town  ot  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  red  

Love  Charm,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Madonna  of  the  Chair  (Novelty)  Clark-Cornelius  ...1  reel  

Man  vs.  Beast  Educational  2  reels. ..  .Oct  II 

Mass  Play  (Sport  Review)  Goldwyn   1  reel  

Millionaires  Without  a  Cent  (Travelogue) ...  Lee-Bradford-S.  R.  1  reel  

Mooseback  Riding  on  the  Miramichi  Lee-Bradford-S.  R.  1  reel  

Mural  Decorations  of  Sistine  Chapel  Clark-Cornelius  ...1  reel  

Mystery  Box,  The  Hodkinson   1  reel  , .... 

Nature  and  Poet  (Urban  Classic)  Vitagraph   1  reel  

Nature's  Wild  Babies  (Urban  Classic)  Vitagraph   2  reels  

Old  Spain   Fox  1  reel  

One  Jump  Ahead  (Drama),  Leo  Maloney. ...  Pathe   2  reels... Dec.  II 

On  Leave  of  Absence  (Tenement  Tales) ....  Clark-Cornelius  ...  2  reels  

On  the  Road  to  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  reel  

O'Ryan  of  Headquarters  (Tenement  Tales) ...  Clark-Cornelius  ...2  reels  

Pagan  Romance,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Pekin  Ducks   Fox  V%  reel  

Perils  of  the  Yukon  (Serial)  Universal   15  epis. ...July  8 

Pirates  of  the  Air  (Urban  Classic)  Vitagraph   1  reel  

Pirates  of  the  Deep  (Drama),  Jack  Mulhall. .  Universal   2  reels  

Play  Days  at  Banff  (Travelogue)  ....Lee-Bradford-S.  R.  1  reel  

Plunder  (Serial)  Pathe   15  epis'd's.Dec  II 

Price  of  Progress,  The  Pathe   2  reels... Not.  18 

Priory  School,  The  (Drama)  Eille  Norwood- Educational   2  Reels... Oct  14 

Quail,  The  Hodkinson   1  reel  

Radio  King,  The   (Serial)  Universal   10  epis.. Sept  20 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reels  

Rediscovering  French  River  (Travelogue) ....  Lee-Bradford-S.  R.  1  reel  

Resident  Patient,  The,  Eille  Norwood  Educational   2  reels  

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Rough  Going  (Drama),  Leo  Maloney  Pathe   2  reels  

Roving  Thomas  in  Nova  Scotia  Vitagraph   1  reel  

Roving  Thomas  on  an  Aeroplane  Vitagraph   1  reel  

Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel  

Royal  Chinook,  The  (Artfilm)  Pathe   1  reel  

Runaway  Dog,  The  Fox  1  reel  

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   2  reels  

Samaria  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Sea  Elephants  (Lyman  Howe)  Educational   1  reel  

Shechem    (Holy   Land   Series)  Amer.  Releasing. ..  1  reel  

Shiloh  (Holy  Land  Series)  Amer.    Releasing. .  1  reel  

Siege  of  Lancashire  Queen,  Jack  Mulhall. ...  Universal   2  reels  

Sky   Splitter,  The  Hodkinson   1  reel  Dec.  I 

Social  Buccaneer,  The  (Serial)  Universal   

Solitary  Cyclist,  The  (Drama),  Eille  Norwood .  Educational   2  reels. .  ..Oct  84 

Soul  Herder,  The  (Drama),  Harry  Carey. ...  Universal  2  reels  

Speed  (Serial)   Pathe   15  eps'ds.Sept  21 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe. .  Murray  Garsson...2  reels. .  ..Not.  11 

Split  Outfit  The  (Wilderness  Tales)  Educational   1  reel  Not.  18 

Staff  of  Life,  The  (Urban  Classic)  Vitagraph  1  reel  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Story  of  Ice,' The  Fox   yi  reel  

Strike  Father,  Strike  Son  (Leather  Pushers) .. Universal  2  reels  

Such  Is  Life  Among  Idlers  of  Paris  Film  Book.  Offices.  1  reel  Sept  SO 

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  Near  London  Film  Book.  Offices.  1  reel  Sept.  30 

Sure  Shot  Morgan  (Drama),  Harry  Carey  Universal  2  rests  

Taking  to  the  Tall  Timbers  (Travelogue)  Lee-Bradford-8.  R...1  reel  

Texas  Sphinx,  The  (Drama),  Harry  Carey ...  Universal   2  reels  

This  Wife  Business  Alexander  Film.... 2  reels  

Thrills  and  Spills  Fox  y,  reel... Sept  23 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood  Educational   2  reels... Sept  30 

Timberland  Treachery  (Drama),  Roy  Stewart.  Universal   2  reels  

Timber  Queen,  The  (Serial)  Pathe   15  ep'sds.  .June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  reel  

Tracked  Down  (Drama),  Art  Acord  Universal  2  reels  

Trail  and  Stirrup  (Sport  Review)  Goldwyn  1  reel  

Under  Suspicion,  Leo  Maloney  Pathe   2  reels.. -Jan.  IS 

Unseen  Foes  (Drama),  Edmund  Lows  Murray  Garsson...2  reels. . ..Not.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  reel  

Valley  of  Dry  Bones  (Holy  Land  Series) ....  Amer.  Releasing. ..  1  reel  

Volcanoes  of  the  World  Fox   1  reel  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Water  Sports   Pox  y  reel . . .  Sept  23 

When  Kane  Met  Abel  (Leather  Pushers) ....  Universal  2  reels  

White  and  Yellow  (Drama),  Jack  Mulhall.  .. Universal  2  reels  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradford-8.  R-.  1  reel  

William  Tell  (Urban  Classic)  Vitagraph  1  reel  

Without  Evidence  (Tenement  Tales)  Clark-Cornelius ....  2  reels  

Wrong  Man,  The  (Drama),  Harry  Carey ....  Universal   2  reels  

Yellow  Handkerchief  The,  Jack  Mulhall  Universal   2  reels  

Young  King  Cole  (Leather  Pushers)  Universal   2  reels  

m  whjjams  PMU'mta  oomtaitt,  www  toss- 


Every  print  deserves  all  the  photographic 
quality  that  can  be  put  into  it. 

EASTMAN 
POSITIVE  FILM 

has  the  long  scale  of  gradation  that  repro- 
duces all  the  delicate  halftones  between 
high  lights  and  shadows — it  carries  the  qual- 
ity of  the  negative  through  to  the  screen. 

Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


...  a. 


,11  1  II    I   II  1 

-  w  |JtfTna  i   (' 

fiotdacfcer-A/kr  Labora tories.  Inc. 
Hollywood,  California 


B.  P.  Schulberg  presents 
Katherine  MacDonald  in 
"Money,  Money,  Money." 
A  story  by  Larry  Evans 
Adapted  for  the  screen  by 
Hope  Loring ;  photographed 
By  Joseph  Brotherton ;  all 
Directed  by  Mr.  Tom  Forman. 
A  First  National  Attraction— 
Rothacker  Prints  and  Service. 


Katherine  MacDonald 
in 

'Money,  Money,  Money." 


Ask  the 
Exhibitor 


Founded  lulu 
Wattcraon  R.  Rothacker 


JANUARY  27,  1923 


Key.  U.  S.  I'alenl  Office 


ews< 


Boohing  Guide  comes  in  mighty 
handy, 

is  a  further  quotation  from  Mr.  Cur- 
ran  s  recent  letter. 


XXVII    No.  4 


Lo 


Entered  as  tiecontl  cla*H  Slattrr.  October  IS,  J9li.  at  the  Po»t  Office  at  .Voir  York,  X.  Y., 

■Mar  the  Act  of  March  S,  1879 


•les 


Published  Weekly — $3.00  a  year 
7J(J  Seventh  Avenue.  New  York 


PRICE,  20  CENTS 


Chicago 


emergencies 

SUDDEN  emergency  is  the  real  test  of  any 
organization.  Then  is  when  efficiency 
combined  with  technical  skill  counts 
most.  Goldwyn's  brought  the  negative 
of  "The  Christian' '  to  THE  STANDARD  FILM 
LABORATORIES  for  release  prints.  They 
wanted  a  sample  the  next  day.  They  got  it, 
without  haste,  without  delay.  It  was  a  typical 
Standard  Print,  retaining  all  of  Maurice  Tour- 
neur's  artistry  and  all  of  the  scenic  beauties  for 
which  he  took  a  company  to  England.  We  are 
making  more  than  a  million  feet  of  release  prints 
for  "The  Christian' '  on  the  strength  of  that 
performance. 


ET  the  capacity  of  THE  STANDARD 
FILM  LABORATORIES  and  the  possi- 
bilities of  our  organization  are  such  that 
this  emergency  didn't  affect  in  the  least 
the  service  we  are  giving  many  of  the  foremost 
producers  of  the  West.  These  producers  have 
learned  that  they  have  the  equivalent  of  a  labo- 
ratory of  their  own  with  none  of  the  attendant 
worries;  that  our  daily  service  saves  them  time, 
trouble,  and  money;  that  Standard  Prints  look 
better  and  wear  longer;  and  as  Goldwyn's  did, 
that  we  can  always  be  depended  upon  in  an 
emergency. 


John  M Nickolaus 

Phone 
Hoi ly wood 
43S6 


•S.MTompkins 

Seward  and flamaina  Street? 
Hollywood  dli/ornia 


He— "This  dinosaur  is 
forty  million  years  old!" 


She  —  "But  I'm 
only  seventeen!" 


A 


_  ie  Screen's 

Greatest  NoVeltu 

J 

Jesse  C.  Casky  presents 

CECIL  B. 
BeMILLE'S 

Master  Spectacle 
oj  JAodem  Cije 

ADAM': 

RIB- 


with. 

MILTON  SILLS 
ELLIOTT  DEXTER 
THEODORE  KOSIOFF 
ANNA  Q.  NILSSON 
and  PAULINE  GARON 


rson 


By  Jeariie  Jtfacphe 


CC  Cj>am mount  (picture 


"J^HE  oldest  thing  in  the 
world  makes  the  newest 
thing  in  screendom. 

Human  passion,  older  than 
time,  is  treated  by  DeMille  in 
a  way  that  makes  "Adam's 
Rib"'  the  one  genuine  novelty 
of  the  screen. 

Have  ten  thousand  years  of 
civilization  changed  the  real 
nature  of  men  and  women1 
Was  Eve  the  first  flapper? 
Just  how  "modern"  is  the 
modern  girl? 

Those  are  some  of  the  ques- 
tions asked  and  answered  in 
"Adam's  Rib" — a  tale  of  the 
youngest  flapper  and  the  old- 
est sin. 


Why  talk  about  the 
DeMille  magnificence?  The 
public  will  do  that. 

(Some  of  the  big  scenes  are  illustrated  at 
the  right.) 


FAMOUS  PIAYFRS  LANKY  <  OKPORATU  >N 


The  Natural  History 
Museum,  the  most  un- 
usual set  ever  made; 
filled  with  skeletons  of 
prehistoric  monsters. 


The  Chicago  Board  of 
Trade,  exactly  repro- 
duced in  even,-  detail. 


The  grand  ball  scene, 
made  with  the  latest 
developments  of  color 
photography 


384 


Motion   Picture  News 


THE  FLIRT 


BOOTH  TARKINGTON'S  Famous  Novel  of  American 
Life   Made   into   a   Remarkable  Motion  Picture 
Featuring  a  Great  All  Star  Cast 

This  screen  classic  has  already  won  stupendous  praise  from  the  public,  news 
and  trade  press  while  being  shown  at  the  RIALTO,  New  York,  and  other  great 
first-run  houses  throughout  the  country.  Its  place  as  one  of  the  year's  out- 
standing box-office  successes  has  been  firmly  established. 

A  HOBART  HENLEY  PRODUCTION 


THE  FLAME  OF  LIFE 


Starring 


PRISCILLA  DEAN 

Such  enthusiastic  praise  as  was  received  by  this  amazing  melodrama 
from  the  trade  press  has  been  given  few  productions  in  the  history  of  the 
cinema  I    You  will  find  the  flashing  Priscilla  Dean  in  a  dramatic  role  in 

which  all  her  fiery  emotional  talents  are  unleashed  in  the  telling  of  a 

brilliant  story  of  romance,  love  and  thrills. 


A  HOBART  HENLEY 
PRODUCTION 


January    27,  I923 


385 


lilllillii  it  fill 


nil 


DRIVEN 

The  Supreme  Epic  of  The  Blue  Ridge.    A  Picture  You  Will 
Not  Want  to  Forget 

With  an  Extraordinary  Cast  Including  Chas.  Mack  (courtesy  D.  W.  Griffith) 
Burr  Mcintosh,  Eleanor  Fair  and  others 

This  picture  will  be  one  of  the  most  talked-about  releases  of  the  year!  In  few 
productions  have  cast,  director,  settings  and  story  so  combined  to  bring  forth 
the  sweepingly  original  dramatic  tenseness  as  in  this  unusual  picture! 

A  CHARLES  BRABIN  PRODUCTION 


The  ABYSMAL  BRUTE 

Starring 

REGINALD  DENNY 

In  sheer  depth  of  dramatic  power,  few  writers  have  equalled  the  late 
Jack  London's  literary  productions.  On  the  screen,  "  The  Abysmal 
Brute,"  one  of  his  most  famous  stories,  is  even  more  powerful,  more 
gripping,  more  human,  than  the  story.  The  popular  Reginald  Denny 
in  the  star's  role,  supported  by  a  great  cast,  makes  this  an  attraction 
every  exhibitor  will  want  to  show. 


From  the  novel  by 

JACK  LONDON 


A  HOB  ART  HENLEY 
PRODUCTION 


IllWllllliiiPUIIIIIIIIjilJII 


iiiiiiiiHiiifii.'Pir1 


ipuiimiiiiiiiiiiiipi 


iiiiiiiiiiPl 


386 


M  o  lion    Picture    N  e  zv  ? 


Wallace  Beery,  Estelle  Taylor,  Forrest  Stanley,  Joseph  Swickard 
and  Others,  in  a  Story  of  Strange  and  Exotic 
Mystery,  Adventure  and  Romance. 

With  such  players,  and  with  a  story  of  such  strange  fascination  and  power, 
adapted  from  a  successful  play,  exhibitors  are  in  for  a  real  clean-up  when  they 
show  this  picture.  The  screen  never  offered  more  suitable  material  for  un- 
usual twists,  novel  situations  and  weirdly  effective  settings  than  this  production 
— and  your  box-office  will  tell  you  so! 


From  the  play  by  EARL  CARROLL 


Directed  by  STUART  PATON 


STARRING 
PRISCILLA 

DEAN 

The  story  which  better  suits  Priscilla  Dean's 
peculiar  capabilities  than  "  Drifting,"  the 
striking  stage  success,  has  not  yet  been  writ- 
ten! The  story  of  a  wonderful  woman — a 
woman  of  the  world,  misunderstood  until  her 
great  moment  camel  Your  patrons  will  be 
enthralled  as  never  before! 


From  the  play  by 
JOHN  COLTON 


Directed  by 
TOD  BROWNING 


JEWEL 

Clara  Louise  Burnham's  Widely  Read 
Novel  Made  Into  a  Great  Picture 
With  an  Unusually  Strong  Cast 


The  story  of  a  girl — one  whose  gentle,  spir- 
itual nature  offered  passive,  yet  remarkably 
effective  resistance  to  the  evils  about  her! 
A  story  original  in  theme  and  treatment — 
one  sure  to  be  talked  about  for  weeks  after 
you  show  it! 


Directed  by  LOIS  WEBER 


1 


January    27,  1923 


387 


WHITE  TIGER 


STARRING 
PRISCILLA 


DEAN 


The  Dynamic  Dean  in  an  original  story,  written  to  give  this  magnificent  actress 
the  opportunity  of  her  career  for  the  full  play  of  her  magnetic,  histrionic  power! 
Picture  a  sweet  girl  brought  up  as  a  thief — who  suddenly  discovers  that  she 
comes  of  the  blue-blooded  stock  of  the  land,  and  who  is  in  love  with  the  most 
fascinating  figure  of  the  underworld  you  ever  saw!  A  picture  for  any  theatre 
anywhere! 

Directed  by  TOD  BROWNING 


UP  THE  LADDER 


Starring 


VIRGINIA  VALLI 

This  appealing  play  kept  New  York  audiences 

on  edge  during  its  entire   run  and  on  the 

screen  it  is  doubly  effective  because  all  its 
charming  romance  and  vivid  drama  has  been 
magnified  and  intensified.  Beautiful  Virginia 
Valli  is  starred,  supported  by  a  cast  of  uni- 
form excellence. 

From  the  play  by  OWEN  DAVIS 


A  LADY  OF  QUALITY 


Starring 


PRISCILLA  DEAN 


This  story  is  adapted  from  the  widely  read  novel 
and  popular  play  and  gives  Priscilla  Dean  un- 
checked opportunity  for  her  great  powers.  In  sup- 
port of  Miss  Dean,  this  production  boasts  a  rare 
cast  of  prominent  players. 


From  the  novel  by 

FRANCES  HODGSON  BURNETT 


388 


Motion    Picture  News 


MERRY  GO 
ROUND 

A  Gloriously  Magnificent  Story  of  Life  in  Continental  Europe — with  a  Cast 
of  Thousands  Amid  Settings  of  Unrivalled  Beauty  and  Magnitude 

Such  is  MERRY  GO  ROUND — upon  which  Universal 
is  lavishing  all  the  tremendous  facilities  of  production 
at  Universal  City,  and  upon  which  the  greatest  pro- 
ducing minds  of  the  industry  have  been  focused  for 
months!  Winding  Viennese  streets — beautiful  women 
— gorgeous  costumes — hundreds  of  interesting  human 
types — Life  itself  reflected  and  caught  on  the  silver- 
sheet  as  never  before — thousands  of  actors — a  great 
amusement  park — a  whole  city  erected  just  to  bring 
to  YOUR  patrons  the  pleasure  of  enjoying  Life  as  it 
was  lived  in  the  heart  of  Continental  Europe.  A  pic- 
ture every  showman  in  the  world  will  want  to  show! 


January    2 7 ,  1923 


389 


The  HUNCHBACK 
of  NOTRE  DAME 

Victor  Hugo's  Immortal  Masterpiece 

in  a  Production  Which  Represents  Universal's  Supreme  Screen  Effort 

Universal  is  bending  every  effort  to  make  this  produc- 
tion one  of  the  greatest  screen  spectacles  of  all  time. 
The  atmosphere  of  this  entrancing  novel  has  been  en- 
hanced by  the  remarkable  sets  built  at  Universal  City, 
so  that  no  detail  of  interest  or  suspense  will  be 
neglected.  Among  the  sets  being  built  are  the 
Cathedral  de  Notre  Dame,  the  Bastille,  the  Palace  of 
Justice,  the  Court  of  Miracles,  the  famous  Place  de 
Greve,  numerous  Parisian  streets,  and  a  score  of  build- 
ings aggregating  a  cost  of  hundreds  of  thousands  of 
dollars — all  of  which  is  just  one  small  feature  that  will 
tend  to  make  this  one  of  the  most  stupendous  produc- 
tions of  all  time. 


UNIVERSAL 
SUPER 
JEWEL 


Directed  by 

WALLACE 
WORSLEY 


Now  Released  Nationally 


TheseTheatres  Have 
Played  or  Booked  to 
Play  George  Beban 
and  His  Company 
with  the  Picture. 


CITY 

Brooklyn 
Baltimore 
Boston  . 
Buffalo  . 


Chicago  (4  weeks)  Balaban&Katz 


Va. 


♦Chicago 
♦Charleston,  W 

Cleveland  . 

Columbus,  O. 

Detroit  .  . 

Dixoo,  111.  . 

Indianapolis 

Kansas  City 

Los  Angeles 
★Moline,  111. 
*Madison,  Wis. 

Montreal  . 

Milwaukee 

Minneapolis 
♦Newark .  . 

New  York  . 
*Paterson  . 

Portland  . 

Peoria  .  . 

Rock  Island 

Reading,  Pa. 
*Rockford,  111. 

St.  Paul  . 

San  Francisco 

Seattle  .  . 

St.  Louis  (3  weeks) 
*Terre  Haute 

Toledo  .  . 

Topeka 

Washington 
*West  Hoboken 

Wichita     .  . 


THEATRE 

Metropolitan 
Hippodrome 
.  .  .  State 
.    .    .  State 


L.  &  T.  Senate 


Ft 


.  Kearse 
.    .  State 
James 
.  Capitol 
The  Dixon 
Circle 
Newman's 
California 
Le  Claire 
.  Majestic 
.  Allen 
Alhambra 
.    .  State 
The  Newark 
.    .  State 
S.  Theatre 
.  Liberty 
Madison 
Armstrong 
Colonial 
Midway 
.  Capitol 
Granada 
Coliseum 
Del  Monte 
.  Indiana 
Valentine 
Orpheum 
Columbia 
Roosevelt 
.  Miller's 


U 


*  Theatres  still  to  play. 


As  a  New  Year's  offering  to  the  nation's  exhibitors,  we  now 
announce  the  general  first  run  release  of  the  biggest  motion 
picture  attraction  of  the  1922-23  season.  Up  to  now  we  have 
booked  this  big  picture  in  conjunction  with  Mr.  Beban  and  his 
theatrical  road  show  company.  The  present  release  of  the  picture  is. 

our  contribution  to  immediate  big  business  for  exhibitors 
everywhere.  Full  protection  is  given  those  cities 
where  the  road  show  attraction  is  still  to  play. 

Harry  Garson  presents 


GEORGE 
EBAN 


ROSE 


icith. 

Helene  Sullivan 

and  a  Superior  Cast 
*WriUen  and  Supervised  by  George  Bebat^ 


mcrican 

RELEASING  CORPORATION 


WALTER  E  GREENE,  haJcu 

nMX  MASK  16U  t 


F.  B.  WARREN. 


Qmerlca&  VJbnder  Picture  of 1923  ! 


ASSOCIATED  EXHIBITORS 


Arthur  S.  Kane,  Pres. 


FOREIGN  REPRESENTATIVE 

SIDNEY  GARRETT 


Physical  Distributors 

PaTHI  ElCHANCt 


Florence  Vidor 


cTh  Trade  Press 


"  "Conquering  the  Woman'  has 
been  produced  in  popular  style.  Set- 
tings, characters  and  direction  are 
of  a  nature  that  caters  to  generally 
approved  standards.  There  are  pic- 
turesque shots  of  the  sea,  a  yacht 
race  and  a  thrilling  rescue.  Florence 
Vidor  plays  in  charming  style.'" — 
Moving  Picture  World. 

"Conquering  the  Woman"  is  the 
sort  of  film  which  will  find  favor 
with  a  majority  of  movie  fans  and 
ought  to  score  creditably  from  a  box 
office  angle.  Florence  Vidor  plays 
with  dash  and  dramatic  skill.'" — 
Exhibitors  Trade  Review. 

(The  publication  of  these  two  re- 
views makes  unanimous  the  vote  of 
the  trade  magazines  on  the  enter- 
tainment and  box  office  value  of 
"Conquering  the  Woman.") 


CONQUERING- 
THE  WOMAN 


IN 


FROM  THE  NOVEL  BY^ 

HENRY  C.  ROWLAND 
A 

KING  VIDOR. 

P  R.0  DVCTION 


The  Exhibitor 
▼ 

"Conquering  the  Woman,"  with  Flor- 
ence Vid  or. — A  real  good  picture  with 
plenty  of  action,  new  and  '  novel  situa- 
tions, and  a  pleasing  story  and  finish. — 
Davis  &  Walter,  Grand  Theatre,  New 
Castle,  Ind. — General  patronage. 

(From  "What  the  Picture  Did  For 
Me"  department  of  Exhibitors  Herald. 


The  Newspaper 

"Henry  C.  Rowland's  novel  has 
een  made  into  a  wonderfully  de- 
lightful production,  effervescingwith 
good  humor,  bubbling  with  subtle 
comedy  and  joyous  satire,  and  hav- 
ing numerous  tensely  dramatic 
scenes  and  thrilling  touches  as  well. 
The  photography  is  perfection  itself 
and    the    settings    are    marvels  of 

beauty. 
"Fl 

orence  Vidor,  one  of  the 
greatest  beauties  of  all  filmdom,  is 
most  attractively  gowned  and  gives 
her  role  an  interpretation  which 
proves  her  really  extraordinary 
cleverness  as  an  actress.  She  is  aided 
by  an  excellent  cast." 

The  above  review  written  when 
"Conquering  the  Woman"  was  play- 
ing a  full  week's  run  at  the  Grand 
Theatre,    Pittsburgh,    appearing  in 
the  Pittsburgh  Leader. 


From  every  angle,  its  an  outstanding  hit... 


THUS 

CARTER 
DeHAVEN 

TAKES 
HIS  PLACE 
AS  THE 

JESTER  ELITE 


Book  and  Boost  All 


January    27,  1923 


393 


iCEN  A  COMEPY/ 


Says  Manager  Dewey  Michaels 
Plaza  Theatre,  Buffalo 


U 


A  FTER  nine  years  as  an  exhibitor,  at  last  I  have  seen 
a  COMEDY,"  writes  Manager  Dewey  Michaels  of  the 
Plaza  Theatre,  Buffalo,  of  'A  Ringer  For  Dad/  "My 
audience  and  my  employees  as  well  as  myself  rolled  with 
joy  and  laughed  until  their  sides  were  sore.  I  shall 
RE-PLAY  it  and  FEATURE  it!" 


^ND  no  matter  who  you  are  or  what  kind  of  a 
house  yours  is,  "  A  Ringer  For  Dad"  will  be  just 
as  big  a  comedy  for  YOU.  F.  B.  O.  stakes  its  reputa- 
tion as  a  judge  of  film  values  on  this  hurricane  of 
hilarity  which  will  raise  the  prestige  of  your  theatre 
and  make  your  folks  come  back  for  more. 


gUT  "A  Ringer  For  Dad"  is 
not  an  exceptional  De  Haven 
Comedy  —  it's  standard,  for  every 
one  of  these  Carter  De  Haven 
Comedies  is  bound  to  make  your 
Carter  De  Haven  nights  the  high 
spots  of  your  business.  Get  aboard 
the  Profitville  Express  NOW — and 
grab  every  one  of  these  unbeatable 
Comedies. 

DISTRIBUTED  BY 


FILM  DOOKING  AFFICES 
OF  AMERICA  \J  INC. 


723  SEVENTH  AVENUE,  NEW  YORK  CITY 
EXCHANGES  EVERYWHERE 


mm 


394 


Motion    Picture  Ni 


"Eddie Fay, Back  in Providence,Moppe 


sixth  sections 


THE  PROVIDENCE  SUNDAY 


□ 


SHOW  STARTS  DAILY  AT  1 2 (NOON)  CONTINUOUS  UNT 


LEW 
CODY 


[GLADYS 
HULETTE 


-"•sir" 


I  r: 


188 


MOST  MM4II 
Ever  As 

in  EUGENl 

Sensati  f 


RbSE 
06HLAH 


BRADLEY 
BARKER 


(EFFIE 
SHAMtlOrtl 


SECRETS 


THE  GREAT  CAST 


Gladys  Hulettc 
Montague  Love 
Dolores  Cassinellj 
J  Barney  Sherry 
Walter  James 


"7  Happy 
Girls" 

New  Musical 
Comedy 


The  Four 
Robinsons 

Novelty 
Quartette 


Worsley 
&  Miller 

In  a  Great 
Hebrew  Skit 


White! 
Bai 

Classy 
Singcl 


MATINEE  PRICES  .  BALCONY  IOc  ORCHESTRA  25c  - 


Beat  everything  mat  ever  played  lie  B.  S.  moss'  6am 

MASTODON      FILMS      INC.,     C.     C.     BURR,  Presidt 


nuary    27,  1923 


395 


Jp  With  If — Moving  Picture  World 


h  NOVEMBER  12.  1922 


MTsATIRDAYS  &  HOLIDAYS  SHOW  STARTS  AT  II  A.N  ||Q 


NC  PRICES:  BALCONY  20c  ORCHESTRA    40c  lO 


I.  except  "Peacock  fllley"  and  "Sleilock  Holmes" 

33   -    135   -    137      West      44th      Street,      NEW  YORK 


396 


Motion    Picture  News 


w 


LOST  IN  A 


A  BLAZED  TRAIL 
PRODUCTION 


I 


January    27,  1923 


city 


starring  John  Lowell 

supported  by  Baby  Ivy  Ward 

SCREEN  VERSION  BY  FROM  THE  PLAY  BY 

L.CASE  RUSSELL       DIRECTED  BY  N.S.WOODS 

GEORGE  IRVING 

jrl^1*  THE  Y  CAME -THEY  SAW -THEY  WIRED! 

First  time  in  history  of  pictures  that  all  critics 
have  indorsed  a  production  in  unison . 


MOTION 
PICTURE 
NEWS 


^  jggfr  iH  A 


EXHIBITORS 
HERALD 


MOVING 
PICTURE 
WORLD 


KEYSTONE  COMEDY  REVIVAL 


Everybody  Remembers  Keystone  Comedies! 
Everybody  wants  to  see  them  again! 

We're  going  to  release,  during  the  next  six  months, 
an  initial  series  of  twelve  of  the  best  of  them,  re-edited 
and  re-titled  by  a  well-known  Comedy  Producer,  and 
protected  as  such  by  copyright. 

All  theaters  are  warned  against  the  use  of  dupes  or 
unauthorized  prints  of  these  subjects,  as  all  violations 
will  be  vigorously  prosecuted. 

We  are  ready  to  negotiate  with  men  of  good  busi- 
ness standing  and  financial  responsibility  to  become 
our  representatives  in  the  following  cities : 


Portland,  Me. 
Manchester,  N.  H. 
Boston,  Mass. 
Springfield,  Mass. 
Providence,  R.  I. 
New  Haven,  Conn. 
New  York  City,  N.  Y. 
Brooklyn,  N.  Y. 
Albany,  N.  Y. 
Buffalo,  N.  Y. 
Syracuse,  N.  Y. 
Newark,  N.  J. 
Philadelphia,  Pa. 
Wilkes  Barre,  Pa. 
Pittsburg,  Pa. 
Baltimore,  Md. 
Washington,  D.  C. 
Richmond,  Va. 
Charlotte,  N.  C. 
Columbia,  S.  C. 
Atlanta,  Ga. 
Jacksonville,  Fla. 
Montgomery,  Ala. 
New  Orleans,  La. 
Memphis,  Tenn. 
Nashville,  Tenn. 
Louisville,  Ky. 
Charleston,  W.  Va. 
Columbus,  Ohio 
Cincinnati,  Ohio 
Cleveland,  Ohio 
Toledo,  Ohio 
Detroit,  Mich. 
Grand  Rapids,  Mich. 
Indianapolis,  Ind. 


South  Bend,  Ind. 
Chicago,  HI. 
Peoria,  111. 
Milwaukee,  Wis. 
Minneapolis,  Minn. 
Des  Moines,  la. 
Kansas  City,  Mo. 
Wichita,  Kan. 
St.  Louis,  Mo. 
Joplin,  Mo. 
Little  Rock,  Ark. 
Houston,  Tex. 
Dallas,  Tex. 
San  Antonio,  Tex. 
El  Paso,  Tex. 
Oklahoma  City,  Okla. 
Omaha,  Neb. 
Sioux  Falls,  S.  D. 
Fargo,  N.  D. 
Denver,  Colo. 
Butte,  Mont. 
Salt  Lake  City,  Utah 
Los  Angeles,  Cal. 
San  Francisco,  Cal. 
Fresno,  Cal. 
Portland,  Ore. 
Seattle,  Wash. 
Spokane,  Wash. 
Vancouver,  B.  C. 
Calgary,  Alta. 
Regina,  Sask. 
Winnipeg,  Manitoba 
Toronto,  Ont. 
Montreal,  Quebec 
St.  Johns,  N.  B. 


TRI-STONE  PICTURES,  Inc. 

Straus  Building 
565  Fifth  Avenue,  New  York  City 


TRIANGLE 
PICTURES 


Oscar  A.  Price 
H.  E.  Aitken 


KEYSTONE 
COMEDIES 


r  : 
■ 


INVENTOR  WORKED  SEVEN 

YEARS*  FOR  COLOR  FILM 


I  Young  Professor  Daniel  F.  Comstock,  With  Col- 
league, Professor  Herbert  D.  Kalmus,  Per- 
fected Color  Camera  and  Tints. 


F^ZAJtRE  SEXTOR. 


Screen  te£t£gKk&« 


When  Technicolor  Hold* 

The  Mirror  Up  to  IVator* 

*"*  Original 


I 


'  t;'!  Til" 


And  Or.  Comttock 


Ruth  Hale's  Movie  Page 
Color  Pictures  Come  of  Age 


1 1 


[  Acte** 

,:   Solved      1  Vai»' 

Co\ot  Nat  Us 


v  sea,''  -B'uiw4i 
»e*r0'     _  sow  ?cl!tl 


The  Technicolor  pictures  .  .  .  are  just 
ithout  perfect — Robert  E.  Sherwood,  in  the 
New  York  Herald. 

If  this  process  is  not  perfect  then,  at  least, 
we  could  find  no  flaw  in  it — Harriette 
Underbill,  in  the  New  York  Tribune. 

Photographing  moving  persons  and 
things  in  their  natural  colors  is  at  last 
in  almost  a  perfect  stage — Quinn  Martin, 
The  New  York  World. 

Should  revolutionize  film  dramas.  It  is 
an  achievement  in  natural  color  films — 
Grena  Bennett,  in  the  New  York  American. 

The  exhihitor  who  hooks  it  will  be  giving 
his  patrons  a  real  treat — Laurence  Reid,  in 
the  Motion  Picture  News. 

Judging  from  the  applause  ...  at  the 
Rialto  ...  it  is  destined  to  be  a  big  success 
— C.  S.  Sewell,  in  the  Moving  Picture  World. 

Will-  not  only  interest  but  astound  and 
delight  everv  spectator — Exhibitor's  Trade 
Review. 


V 


fir  «■&  zs£j£&i 


zr  to  the  screen  with 

TOLL  , 
HE  SEA 


there's  more  than  NATURAL  color  in 
the  picture:  "The picture, even  if 
shown  In  the  drab  grey  and  white f 
of  an  ordinary  movie ,  would  have 
pleased,  the  RIALTO  patrons19 

Jfeu>  York  CveniwQ  World 


■  ■  mm 


REG  US  PAT  OFF 


directed  by  CHEfTER  MFttANKUN 
Story  by  FRANCEf  MARION 

VhetotjrAjyhic  direction  by  J'A'BALL 

uced  by  TECHNICOLOR  MOTION  PICTURE  .CORPORATION 


METRO 


PICTURES 

CORPORATION 


VWII  get 


you  play 


Read  this/  -  Then  look 


Capitol  Theatre 

-ESSMORC  KENOALL.»Ht5.et«t      EOWARO  J  BOWES,  inca  o-t»  IMtNUM 

BROAOW  AY  -  50*r  -  S  I  * '  STREETS 

New  Yohk 


lOBEBT  W  CHAMStHJ 
COLEMAN  OU  POMT 
GEORGE  M  DQAAN 
=  »«N«  H  HITCHCOCK 
MESSMOBt  KCNDAU. 


TO  'WHOM  IT  MAT  CONCERN: 


The  opening  two  days  of  Marshall  Neilaa's 
"JH8  SiaUIGEBS*  BANQUST"  have  established  a  record 
for  attendance  at  the  Capitol  Theatre. 


The  gross  receipts  on  Sunday, 
December  31st, 1922   were  - 


The  gross  receipts  on  Monday, 
January  1st, 1923  were  - 


$13,559.80 
$10,324.10 


SWGRfl  TO  B3FOR8  MB,  80TART  PUBLIC,  JAM.  2,  1983 


,  .if  \  U  Y5V^"i — N0TAilY  *vmc 

y-^MaxOt.aer    N».  JUe.No  


Door  and 
telephone 
hanger 


fjmttr  ^armrtftwa^  nnb  51st  ^>i.,  ^rita  ^urfe 
^"itnSrojj,  P*r*mWr  31s! 


Novel  mailing  card 


16  page 
booklet  of 
Snappy  toasts 


at  these  Exploitation  Aids  / 


mm 


Bottle  Herald  with  space  on  Back 
for  theatre  and  date 


THE 

STRANGERS'  BANQUET 

CAPITOL  THEATRE 


1922 


1923 


SUNDAY.  DECEMBER  3ht 

11  A.  M.  to  U  P.  M 
TWENTY-THREE  STAR  COURSES 
P 

Rockliffc  Fellowes  Canteloupe 

Claude  Gillingwater  Noodle  Soup 
Eleanor  Boardman  Fruit  Cocktail 

Stuart  Holmes  Filet  Mignon 
Hobart  Bosworth  Fortune  Salad       Arthur  Hoyt  French  Peas 
Claire  Windsor  Roasted  Spring  Chicken 
Thomas  Holding  Cold  Slaw 
Dagmar  Godowsky  Spanish  Omelet 

Lucille  Rickaen  Tartar  Sauce 
Nigel  Barrie  Tenderloin  James  Marcus  Celery 

Ford  Sterling  Fresh  Beet  Tongue 
Philo  McCullough  Olives  Violet  Joy  Wtae 

Jack  Curtis  Radishes,  Aileen  Pringle  Croquettes 
Eugenia  Besserer  Ices  Jean  Herscholt  Ox-tail  Soup 

Edward  McWade  Fancy  Scallops 
Lillian  Langdon  Viennese  Tarts 
Cyril  Chadwick  Mushrooms 

Brinsley  Shaw  Shrimp  Salad 


GOLDWYN  PICTURES  MARSHALL  NEIL  AN 

Caterers  Chef 


Menu  card 

WARSHa  1 1      for  mailing 


"THE  STpTV£"£Nro'- 


Goldwvn 


Paper  napkins 


JACK  PICKFORD 


tn 


GARRISONS  FINISH 

J3ased  on  W.  J3.TD.  3erdusons  novel  of  the  same  name 
Supervision  and  screen  version  by  Ctmer  Morris 
Direction  by  GrthurPosson  'Photography  by  Jfarold  Posson 


An  Impartial  Verdict! 

"Garrison's  Finish"  marks  Jack  Pickford's  return 
to  the  screen  in  one  of  the  best  vehicles  he  has  ever 
had, "  says  the  Exhibitor's  Herald* 

"There  is  an  irresistible  appeal  about  racing  mel- 
odramas, and  ' Garrison 's  Finish'  is  sure  to  meet 
popular  favor.  For  it  is  one  of  the  best  that  has  ever 
been  screened.  It  opens  with  an  exciting  and  well- 
staged  race  and  the  concluding  reel  pictures 
another  race  with  one  of  the  most  exciting  finishes 
ever  photographed  on  a  track. 

"There  is  a  good,  consistent  plot  to  the  tale  and 
enough  melodramatic  situations  to  fairly  raise  an 
audience  out  of  its  seats.  The  escape  of  the  jockey 
and  the  race  horse  from  a  burning  barn.  Then 
follows  the  race.  And  such  a  race!  Never  has  a 
more  complete  or  thrilling  event  been  screened! 


"Jack  Pickford  fits  into  the  part  of  the  little 
jockey  as  though  it  had  been  specially  written 
for  him.  He  is  natural  and  effective  in  the 
big  scenes.  Opposite  him  appears  the  pleas- 
ing Madge  Bellamy  who  has  added  another 
hit  to  her  list. 

Photographically  the  picture  is  perfect. 

"There  are  a  great  many  unique  stunts 
that  can  be  staged  to  put  this  picture  over. 

"Sure  to  meet  popular  favor!" 


01  lied  Producers  and  Distributors  Corporations-* 

729  Seventh  Ocrenue,  J/ear  Cjork  City 
-Q  Branch  Office  located  in  each  United  artists  Corporation  Cxchanc(a  — 


D.W.  GRIFFITH'/ 


if 


is? 


77in7/s/  .  ^ 

or  Every  Audience! 


Love,  Laughter,  Mystery,  Thrills!  -\J 

Everything  For  Every  Audience!  ^ 

"The  most  exciting  picture  ever  witnessed,  with  a  breath-taking  climax." — N.  Y.  Times. 
"  'One  Exciting  Night'  it  is,  with  7328  thrills  in  two  hours,   and  the  storm  still  raging." — Morning 
Telegraph.  ^•^^B^r'' 
"If  you  don't  die  of  fright,  you'll  laugh  yourself  to  death.     Tense  moments  when  one  thinks^-one's 
heart  just  can't  last  another  yard." — N.  Y.  Sun. 
L  "Absolutely  different." — Boston  Traveller.     "A  great  many  enormously  funny  bits  were  uproar- 

iously received." — N.  Y.  Globe.     "A  surging  sea  of  laughter  and  mystery.'' — N.  Y.  TelegTam. 
"Don't  forget  the  storm;  a  streaming,  screaming  climax  that  brings  the  picture  to  a  whirling,  whirr- 
ing eSd." — N.  Y.  Times.  fcw"^*?**" 
•:•„.    "A  thrilling,  melodramatic  climax.     Compares  with  other  storms  as  a  terrific  cyclone  to  a  zephyr." 
-  ■    — N.  V.  Mail. 

"The  tornado  is  indescribably  dramatic." — N.  Y.   American.     "The  most  realistic  storm  scene  that 

•*    ever  wis  produced." — N.  Y.  Telegram. 

'■•fr  "Onslat^ghts  of  comedy  that  congest  the  theatre." — N.  Y.  Sun.     "Griffith  has  added  the  funniest 
type  of  giegro  comedian," — N.  Y.  Journal.     "The  negro  Romeo's  comedy  is  broad  and  busy,  BUT 

Lhe's  funly." — N.  Y.  Times.  1^ 


type  or  Miegro  comepUan,  — IN.   T.  Journal.        I  he  negro  Komeos  comedy  is  broad  ana  ousy.  dui 
jLhe's  funfry." — N.  Y.  Times.  B^l  ^ 

That  Something  New;  Something  Different, 
•j  »        Every  Exhibitor  Is  Always  Looking  For.  V 

lM     I   .  '      \  % 

NOW  BOOKING/ 


UNITED  ARTLTTLT  CORPORATION 

MARY  DICKFOR.D    •  CHARLIE  CUADLIN  •    DOUGLAJ"  FAIttDANIO"  •  D.  GRIFFITH 

WIR.AM    ADftAMJ?  paE/lDCNT 


408 


Motion    Picture  News 


January    2 7 ,  1923 


409 


In  Large  Theatres — In  Small  Theatres — 

in  the  biggest  cities  and  in  the  smallest  hamlets  and  in  every  community  in  between 
— on  the  boulevards  and  on  the  side  streets — everybody  in  the  land  is  demanding 
more  and  more  Harry  Carey  pictures.  There's  a  Carey  wave  sweeping  over  the 
nation  with  a  velocity  and  power  such  as  never  before  has  been  recorded  in  the 
industry.    And  today. 

Carey's  Name  Means  Capacity 

in  every  house  that  books  him — capacity  that  writes  itself 
in  cold  figures  on  the  profit  side  of  the  ledger — capacity 
that  means  a  FULL  TILL  as  well  as  a  FULL  THEATRE. 
And  the  most  phenomenal  thing  is  that 

His  Popularity  Is  Growing  Hourly 

and  his  name  has  come  to  be  the  biggest  assist- 
ance that  any  box-office  can  have — Carey  on  the 
billing  means  money  in  the  bank.  It  s  up  to 
YOU  to  cash  in  with  Carey— NOW  ! 

DISTRIBUTED  BY 

FILM  BOOKING  OFFICES 

OF  AMERICA,  Inc. 
723  SEVENTH  AVE.,  NEW  YORK  CITY 
EXCHANGES  EVERYWHERE 


410  Motion    Picture  News 

The  Biggest  Hit 

PLAYED  35  REGULAR 
LAST  WEEK  TO  RECORD 

Book,  now  before  yow 

~  BIGGER  THAN 

OVER  THE  HILL 


Ills 

WIUIAM 

FOX  presents 


TOWN 


FORGOT 


FOX  FILM  CORPORATION 


January    2  j ,    1923  411 

Of  The  Season! 

MOTION  PICTURE  HOUSES 

BREAKING  BUSINESS 

lose  this  attraction 

A  BOX  OFFICE 
SENSATION 


DIRECTED 

HARRY 

MILLARDE 

WHO  STAGED 

OVER  THE  HILL 

PRINTS 
NOW  IN 
BRANCHES 


FOX  FILM  CORPORATION 


WILLIAM  FOX'*-*  FOUR  SUPER 


e  good  luck  picture 


V»  VI LLAGE 


FROM 


FAMOUS  POEM 


1923  ^Melodrama  ef 
LONGFELLOW'S 

LUPINO  LANE  i* 


super  comedy 


Jls  happy  as  the  bluebirds 


*  CUJTARD 


<JN£U)  TYPE  OF  STORY 
FOR  MARY  CARR 

mm 

\rills~JictM  -Romance-Beaut] 


n  INDEPENDENCE 
^STRENGTH 


WITH  A  NOTABLE  CAST  INCLUDING^ 
HENRY  B.WALTHALL^RUTH  CLIFFORD- 
ALMA  BENNETT  AMD  OTHERS^- 


FOX  FILM  CORPORATION 


SPECIALS  FOR  IMMEDIATE  BOOKING 


thrills  and  mystery 

DIRECTED  BY  JACK  FORD 

ten  strife  at  the  box  office 


in  $  acts -directed  by  JACK BIYSTONE 


m 


as  bright  as  the  sunsTiine 


£(JIP    <o*i  MARY  CA&H 


Directed 

HERBERT  BRENON 


I! 


A  sensational  melodrama 


FOX  FILM  CORPORATION 


414 


Motion    Picture  News 


SECOND  FID 


Written  and  directed  by 
FRANK  TUTTLE 
Photographed  and  superuiscd 
by  FRED.  WALLER  JR. 

a  TUTTLE -WALLER 
PRODUCTION 


GLES 

III! 

as 

Jim  Bradley^§§9©rfFM^le" 


Qliuays  Played 

"second 

FIDDLE' 


and  finally  took  his  girl  / 


Herbert    Bradley  arrived 
home  from  college,  handsome, 
polished,    and   possessing  all 
the  social  graces.     His  awk- 
ward brother,  Jim,  who  had  always 
been  regarded  as  a  "Second  Fiddle.1' 
was  relegated  to  the  background. 

Herbert  immediately  took  posses- 
sion of  Jim's  room  and  threw  out  all 
his  belongings,  to  which  Jim  said 
nothing. 

Jim  permitted  his  automobile  to  be  monopo- 
lized by  the  egotistical  Herbert,  who  utilized  it 
to  take  Jim's  sweetheart  driving. 

Finally,  Herbert  tried  to  steal  Jim's  sweetheart. 

BUT — the  worm  turned! 

Just  how  Jim  finally  asserts  himself  and  proves 
his  manhood  in  a  crucial  test,  and  wins  the  girl 
of  his  dreams,  is  told  in  this  enthralling  and 
gripping  film  drama. 


HODKINSON 


PICTURES 


Th!«  attractive  four  column  advertisement  can  be  obtained  in  mat  form  at  any  Hodkinson  Exchange. 


January    2 7 ,  1923 


415 


MOTION  PICTURE  NEWS:  "Second 
Fiddle11  maybe  put  down  as  a  likely 
attraction. 

MOVING  PICTURE  WORLD:  This 
is  a  feature  that  should  please  every 
class  of  patrons.  It  has  heart  inter- 
est, thrilling  suspense,  and  Glenn 
Hunter  in  a  most  appealing  role.  It 
is  a  superior  attraction  that  promises 
satisfaction  to  the  box-office. 

EXHIBITORS  TRADE  REVIEW: 
There  is  no  doubt  in  our  minds  that 
it  will  be  well  received  wherever 
shown. 

MORNING  TELEGRAPH:  Glenn 
Hunter  does  his  usual  splendid  work 
as  Jim  Bradley,  the  "second  fiddle.11 
He  is  an  actor  who  possesses  unusual 


charm,  rare  intelligence  and  an  acute 
sense  of  comedy. 

EXHIBITORS  HERALD:  "Second 
Fiddle11  has  the  appeal  of  a  well-told 
story,  natural  and  picturesque  New 
England  scenery,  and  it  will  please 
the  majority  of  picture-goers. 

FILM  DAILY:  Has  elements  that 
will  appeal  to  a  good  majority.  Con- 
tains effective  thrills,  enough  action, 
a  first-rate  atmosphere  and  a  cast 
that  does  very  good  work. 

HARRISON'S  REPORTS:  "Second 
Fiddle11  is  so  well  handled,  and  so 
appealing  in  its  humanness,  that  it 
is  a  thoroughly  pleasing  offering. 
Glenn  Hunter  does  good  work;  the 
same  is  true  of  Mary  Astor. 


our  Patrons 
LViltlikcit! 


HODKINSON 

PICTURES 


January    27,  /p*J 


417 


From  Maine  to  California,  with  stops  in  all  princi- 
pal cities  enroute,  this  unique  motor  float  brings 
forcibly  to  the  public  the  bigness  of  Warner  Brothers' 
Seven  Classics  of  the  Screen. 

National  advertising  of  this  character, 
plus   entertainment    values,   has  made 
Warner  Classics  the  most  talked- 
of  product  of  the  year. 


EUGENE  H.QOTU presents 


HUNTING  BIC  CAME 

AEBIf  A  WITH  GUN 

Mr  Kl  VA  AND  CAMERA 

By  H.  A.  SNOW 

SWEEPS  INTO  PHENOMENAL 
c^f  SUCCESS  OVERNIGHT 

«fe££*^    u//jdt  tjje  foremost  Critics  Say  About  It  ■- 


i(A\V,((;fl/l(  jiJk,' 
Wild  Buck 


"In  'Hunting  Big  Game 
in  Africa  with  Gun  and 
Camera,'  II.  A.  Snow  poked 
his  camera  right  up  under 
the  noses  of  the  wildest  ani- 
mals of  the  African  jungles 
and  came  away  with  pictures 
of  the  whites  of  the  beasts' 
eyes.  This  is  an  extraor- 
dinary film." — Quvnn  Mar- 
tin, N.  Y.  World. 


"  A  picture  which  thrilled, 
delighted  and  entertained  us 
as  much  as  anything  in 
years.  It  is  absolutely  fas- 
cinating from  the  opening 
shots  of  over  a  million  pen- 
guins flying  into  the  ocean 
to  the  closeup  of  a  giant 
African  elephant  charging 
into  the  camera.  All  in  all 
we  consider  this  the  best 
film  entertainment  in  New 
York  today." — P.  W.  Gal- 
ileo in-  Daily  News. 


"  The  most  complete — 
which  means  the  most  in- 
structive and  the  most  thrill- 
ing— motion  picture  of  wild 
animal  life  ever  made.  The 
beautiful,  the  ugly,  the  swift, 
the  ungainly — they  are  there, 
singly  and  in  herds,  at  water 
holes  and  darting  across  the 
plain  or  diving  into  the  jun- 
gle undergrowth.  Comedy  is 
introduced  to  relieve  the 
tense  action." — J.  O.  Spear- 
ing, N.  Y.  Times. 


Baboon 


"  Most  satisfying  pictures  of  wild  animal  life  yet  taken." — Don  Allen.  Eve.  World. 

"  More  drama  in  a  single  reel  than  in  a  bale  of  Hollywood  productions." — AT.  Y.  Tribune. 

"  By  all  means  see  this  picture  and  take  the  children,  for  if  you  don't 
they'll  never  forgive  you,  if  they  ever  find  out  about  this  show." — 

Daily  News 

"  All  the  excitement,  thrills  and  chills  of  '  Hunting  Big  Game  in  Africa  '  are  there. 
No  one  between  the  ages  of  seven  and  seventy  should  miss  this  picture." — N.  Y.  Eve.  Post. 

"  A  marvelous  panorama  of  wild  life." — Evening  Mail. 

"  No  Zoo  in  the  world  is  able  to  produce  as  large  a  number  of  W;ild  animals  as  these 
pictures  show." — Louella  O.  Parsons,  Morning  Telegraph. 


Zebr 


"  A  vivid  record  of  the  thrills  and  chills  of  the  jungle." 

— Rose  Pelswick  in  N. 


Y.  American. 


"In  the  midst  of  most  exciting  adventures  one  suddenly  realizes  that  during  all  this 
hazard  the  camera  man  was  there  bravely  cranking,  cranking,  cranking." 

— 37.  Y.  Evening  Journal. 


','  "  The  most  fascinating 
animal  picture  ever  seen.  It 
even  exceeds  in  entertain- 
ment power  Paul  J.  Rainey's 
classic.  It  is  exciting  and 
humorous.  Crashes  between 
the  Flivver  and  wart  hog  are 
funnier  than  the  antics  of 
Lloyd  or  Chaplin." 

— N.  Y.  Sun. 


"  An  example  of  the  cin- 
ema at  its  best.  A  more 
uniformly  interesting  and 
sensationally  thrilling  set  of 
pictures  has  not  been  shown 
on  Broadway  in  many  a  day. 
It  crowds  more  real  drama 
into  its  ten  reels  than  90  per 
cent  of  so  called  super-spe- 
cials."— E.  V.  Durling  in  the 
Globe. 


Wart  Hog 


"  '  Hunting  Big  Game  in  Africa  with  Gun  and  Camera  '  h 
off  its  feet.  The  press  went  wild  over  the  picture  and 
entertainment  in  New  York." — Variety  of  January  12th. 


"  The  flat  statement  pre- 
dicting a  long  showing  for 
'  Hunting  Big  Game  in 
Africa  with  Gun  and  Cam- 
era '  is  based  on  a  number 
of  things,  foremost  of  which 
are  these  : — Tense,  thrilling 
moments,  punctuated  with 
mirth  provoking  scenes  and 
great  lessons  from  nature." 

— Eve.  Telegram. 

as  virtually  swept  the  town 
stated  it  was  the  biggest 


Camel 


Gnu 


LYRIC 


TH  E  A  T  R  E  Twice  Today  and  Twice  Every 

42nd  STREET        ...  .        on  on 

West  of  Broadway  Day  including  Sundays  2:30-8:30 


Ostrich 


PRICES: 


NIGHTS       25c,  50c,  75c,  $1.00  and  $1.50    ALL  SEATS 
MATINEES     25c,  50c,  75c.  and  $1.00  RESERVED 


Hippopotamus 


Pretty  Peggy  who 
loves  horses  and 
expects  Sam  to 
ride  her  mount  to 
victory. 


All  Rolled  Into  One  ! 

— A  Comedy,  a  Romance,  a 
Melodrama  and  a  Horse-race: 
Mounted  in  a  Tiffany  Setting 
with  the  Ince  Punch  in  Every 
Scene ! 

See  Them  Jump! 

The  finest  blood  that  ever  stepped  in  horse-shoes  f 
Down  the  course,  over  hill  and  vale;  through  water, 
leaping  fences,  down  mountain  sides,  hurdling  barri- 
cades. Horses  fall,  riders  jump  to  safety — on  and 
on  they  ride  to  a  thunder  of  cheers  and  applause! 

What  a  Race! 

And  when  your  audience  sees  it,  this  classic  steeple- 
chase with  its  thrills,  its  spills,  its  breath-taking,  nerve- 
tingling,  pulse-quickening  panorama  of  daring  horse- 
manship, they  will  stand  on  their  feet  and  shout  with 
enthusiasm ! 

they'll  simply  forget  they're  in  a  theatre! 

And  the  rest  of  the  time  they'll  be  laughing  their 
heads  off  at  the  adventures  and  misfortunes  of  the 
young  sea-going  chap  who  had  to  ride  the  wildest 
horse  in  seven  states  just  because  a  girl  wanted  a 
loving  cup  and  he  wanted  to  give  her  a  wedding  ring. 

AS  SMART  AS  AN  EVENT  AT  LONGCHAMPS! 
AS  THRILLING  AS  THE  KENTUCKY  DERBY! 


77ie 


^omastl.CJnce 

presents 


if 


HOTTENTOl 


starring 

Douglas  MacLean 
madge  bellamy 

AND  A  HAND  PICKED  1NCE  CAST 


Directed  by  James  W.  Home  and  Del  Andrews, 
under  the  personal  supervision  of  Thomas  H.  Ince 


Distributed  by 

jlssociated  First  ZNjalional  ^Pictures,  Inc. 


S.  Harrington,  Esq. 
He  hates  horses — 
loves  Peggy  —  and 
h«s  to  ride  "The 
Hottentot!" 


L. 


The  Finish! 

— Sam  ghes  it 
to  tier  with  a 
wedding  ring  at- 
tached! 


A  BLUE 


APERS 


"It  began  to  look  as  if  the  audience  had  laughed 
so  much  they  just  couldn't  stop  laughing  .  .  . 
they  laughed  until  they  almost  became  hysterical. 
And  Oh!  What  a  race!  It's  a  scream  and  a 
thriller  .  .  .  never  another  to  compare  with  this 
cross-country  run." 

— Chicago  Herald  and  Examiner 

'The  Hottentot'  is  the  wildest  and  horsiest  pic- 
ture seen  ...  it  is  a  certainty  no  other  movie  has 
surpassed  this  in  point  of  reckless  riding,  in  skill  in 
hurdles  and  falls  and  in  the  arousal  of  the  cries 
and  laughter  from  the  audience." 

 Chicago   Daily  News 

'The  Hottentot'  is  the  kind  of  picture  it's  impos- 
sible to  sit  through  without  a  big  laugh,  honest, 
hearty  and  prolonged.  Crowded  with  thrills, 
romance,  human  appeal  and  hilarity." 

— Pittsburgh  Press 

"Rich  in  laughter,  thrill,  spectacle,  human  appeal, 
romance  ..."  — Pittsburgh  Dispatch 

"Beginning  with  a  runaway,  and  finishing  with  a 
horse-race  and  having  in  between  a  succession  of 
some  of  the  funniest  incidents  that  have  ever  been 
put  on  the  cinema  screen."         — Pittsburgh  Sun 


The  HOTTENTOT 


and  all 


are  being  advertised 
constantly  to 

YOUR 

Patrons 


Millions  will  read 
This  Ad  — 


in 

THE  SA  TURD  A  Y 
EVENING  POST 

February  3rd  Issue 


1 


Ha 


8 


'Of.  _    *  ^ 


V 


As 


a/ 


When  You  Book 

SHORT  SUBJECTS 

Advertise  Them  and 
Profit  by  the  Link-up 
with  this 
NATIONAL 
CAMPAIGN 


's. 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

E.  W.  HAMMONS,  President 


424 


Motion    Picture  New 


s 


What  You  Get  for  Your  Money 

is  the  only  way  to  size  up  any 
commercial  proposition. 


From  Motion  Picture  News 

you  get  more  for  your  money 
than  from  any  other  publication 

in  the  field 


and  that's  not  bunk  but  a  plain 
statement  oi  fact 

The  News  Covers  the  Field 


Motion  Picture  News 


Un 

NOT  long  ago  Adolph  Zukor  made  the 
emphatic  statement  that  this  industry 
suffered  more  from  insufficient  capital 
than  from  any  other  one  cause. 

That  statement  holds  good  today;  it  is  still 
more  pertinent,  in  fact,  and  it  will  be  increas- 
ingly so  as  the  industry  grows  larger  and  capital 
fails — if  capital  should  fail — to  meet  the  heavy 

requirements  brought  about  bv  expansion. 

*  *  * 

It  isn't  necessary  to  dilate  here  upon  such  a 
subject. 

Every  business  man  knows  that  credit  is  the 
oil  of  industrial  machinery — that  in  a  new  and 
suddenly  big  industry  like  this  it  is  the  first  of 
all  requisites. 

Every  exhibitor,  distributor  and  producer 
knows  well  enough  what  capital — banking 
capital — means  to  his  successful  operation. 

We  introduce  the  subject  here  merely  to 
speak  of  a  banking  expert  and  the  impression 
he  got  of  this  industry  after  a  keen  look  at  its 
inner  recesses. 

Everyone  will  be  inclined  to  weigh  this  im- 
pression  with  the  utmost   seriousness — and 

perhaps  act  accordingly. 

*  *  * 

"  The  most  disquieting  fact  I  find,"  said  the 
banker  to  the  writer,  "  is  the  enmity  that  exists 
within  your  ranks — the  enmity  between  in- 
dividuals all  along  the  line  and — more  im- 
portantly— the  discord  that  exists  between  the 
big  branches  of  the  industry.  If  your  own 
spoken  and  printed  words  are  to  be  taken 
literally,  there  are  no  reliable  men  in  your  ranks 
and  a  sort  of  civil  war  exists  between  your  in- 
dustrial branches. 

"  Capital  shies  at  a  house  in  disorder.  That's 
obvious.  The  deduction  is  simply  this:  if  you 
don't  trust  each  other  how  can  you  expect  out- 
side capital  to  trust  you?  " 

*  *  * 

The  writer  argued  that  the  industry's  family 
squabbles  were  the  result  of  economic  faults. 


ity 

Take  credit  for  instance.  Lack  of  capital  has 
made  the  producer  lean  upon  the  distributor 
and  the  latter  upon  the  exhibitor  in  the  way  of 
the  exaction  of  advance  deposits.  No  credit 
facilities  have  ever  existed  between  distributor 
and  exhibitor.  Then  the  selling  system — a 
poker  game  species  of  price-fixing — has  of  it- 
self bred  distrust  and  discord. 

*  *  * 

"  These  faults  can  be  corrected,"  said  the  banker, 
"  Capital  will  do  its  share  in  correcting  them. 

"  We  are  not  afraid  of  these  disorders.  We  realize 
of  course  that  your  business  is  a  most  remarkable  one 
to  live  through  them  so  successfully. 

"  We  know,  too,  that  overproduction  exists;  that  the 
cost  of  distribution  is,  in  most  instances,  outrageouslv 
high,  that  the  country  is,  in  spots,  overseated. 

"  But  again,  these  situations  are  common  to  new 
industries  made  hurriedly  big  by  popular  demand. 
They  work  themselves  out  and  capital  can  often  short- 
cut the  process. 

♦  *  * 

"  Capital  however  relies — must  rely  heavily — upon 
men;  new  enterprises  and  the  rehabilitation  of  old 
ones  must  be  built  about  men. 

"  They  must  be  big  men.  And  big  men  don't  engage 
in  ruthless  competition;  they  don't  knock  each  other; 
they  don't  incite  one  industrial  branch  to  destroy  an- 
other; they  don't  build  for  the  day,  but  rather  for  the 
future;  they  don't  get  blinded  by  greed,  passions  and 
prejudices. 

"  They  know,  above  all  else,  that  the  branches  of  an 
industry  are  partners,  and  that  not  one  of  them  can  suc- 
cessfully fight  another;  that  all  must  succeed  together 
by  intelligent  co-operation. 

"  Let  capital  know  that  you  have  men  who  believe 
in  these  principles  and  can  execute  them :  capital  won't 
come  to  you  until  you  do." 

*  * 

As  we  say,  everyone  will  weigh  these  words  thought- 
fully. 

The  banks  are  ceasing  to  buy  bonds  and  capital  is 
going  back  into  business.  The  outlook  is  good.  This 
industry  needs  capital  to  take  care  of  the  better  busi- 
ness promised. 

Let's  turn  a  fairer  face — the  face  of  intelligent  unity 
toward  the  outside  world. 

Wm.  A.  Johnston. 


Vol.  XXVII 


JANUARY  27,  1923 


No.  4 


42o 


Motion    Picture  News 


NAT  ROTHSTEIN  and 
his  able  staff  of  "  pub- 
licity getters  "  stood  in 
the  lobby  of  the  Astor  theatre 
on  Tuesday  morning  at  eleven 
thirty,  shaking  hands  and  wel- 
coming guests  invited  to  wit- 
ness the  showing  of  the  first 
three  of  F.  B.  O.'s  new 
"  Leather  Pushers "  Series, 
adapted  from  the  popular 
stories  by  H.  C.  Witwer. 

Nat    and    his    men  hoped 
everybody,  including  the  crit- 
ics from  the  trade  and  daily     ^ >^-— — 
press,   would   enjoy   the  pic- 
tures.   Judging  from  the  hearty  laughter  heard  and  general 
interest  shown,  everybody  did. 

"  There's  a  Reason  " — that  being  because  these  two- 
reelers  are  well  made,  well  played  and  full  of  "  punch." 
George  O'Hara,  as  the  young  athletic  hero  who  trains  to 
become  a  prize  fighter,  was  a  happy  selection  for  the  part. 
He  looks  it,  he  plays  it  and  his  appeal  serves  to  remind  us 
that  there  WAS  a  famous  pugilist  known  as  "  Gentleman 
Jim."  Jim  was  a  prize  fighter  first  and  a  gentleman  all  the 
time.  O'Hara,  like  Corbett,  seems  to  be  thoroughly  aware 
that  while  he  is  developing  as  a  pugilist,  in  the  pictures,  he 
must  hold  tight  to  a  strong  appeal,  making  himself  liked  as 
well  as  "  felt."  He  will  win,  of  course,  as  the  fighter — and 
we  feel  safe  in  laying  a  bet  that  he  will  also  win  a  permanent 
place  for  himself,  as  a  screen  favorite. 

THAT  little  rival  of  .John  I)..  Henry,  and  I'icrpont.  namely 
Jackie  Coogan,  is  coming  to  New  York  in  the  near  future. 
Jackie  knows  the  theatres  are  around  Times  Square  and  in  the 
forties  and  fifties,  but  isn't  it  possible  that  he  will  spend  a  sjood 
deal  of  his  time  in  Wall  Street  buying  copper,  oil  and  steel 
instead  of  theal  re  tickets? 

OPEAK1N0  of  banks  and  bankers.  Motley  VUnt,  In, id  of  (hi 
^  Los  A  nut  hs  Savings  d-  Trust  Company,  is  in  New  York  on 
business  and  pleasure.  Hotel?   Hie  Belmont. 

WITH  many  film  executives  returning  from  the  Coast. 
John  C.  Flinn  of  Famous  Players  has  turned  his  face 
toward  the  setting  sun.  He  left  this  week  for  Los  Angeles 
to  confer  with  Lasky  regarding  "  The  Covered  Wagon." 
Mr.  Flinn  will  return  some  time  in  February  with  the  first 
print  of  the  historical  film  which  is  being  completed  by  James 
Cruze,  the  director. 

HOLLYWOOD  was  represented  for  the  first  time  in  the 
tournament  of  roses  at  Pasadena  New  Year's  Day.  And 
May  McAvoy  was  the  screen  city's  representative.  The  float 
which  carried  her,  incidentally,  won  one  of  the  prizes  for  this 
annual  evenl. 

*  *  * 

TACK  LEO.  via  -preside  nt  of  Fo.r.  arrived,  at  the  For  West 
J  Coasi  studios  on  Wednesday,  and  "  Winnie  "  R.  Shechan 
was  due  to  arrive  there  today,  to  lay  plans  for  future  produc- 
tion activities  at  tlx  western  plant. 

*  *  * 

IF  you  remember  Lois  Wilson  in  the  title  role  of  "  Miss 
Lulu  Bett,"  you  will  appreciate  that  this  actress,  who  has 
won  beauty  prizes,  has  no  scruples  about  appearing  in  char- 
acters which  efface  her  charming  personality.  Miss  Wilson 
is  to  play  in  the  celluloid  version  of  "  Only  38,"  and  while  she 
is  a  long  way  this  side  of  the  age  of  the  title  role,  her  ability 
to  enact  young-old  women  establishes  her  as  an  ideal  choice. 

It's  very  seldom  that  the  good  lookers  of  the  screen  will 
submerge  their  personalities  in  roles  which  call  for  colorless 
characterization.  All  praise  to  Lois  Wilson  in  placing  her 
art  above  the  marcel  wave,  the  curling  iron,  the  mineralava 


PICTURES 

AND 

PEOPLE 


bath  and  other  equipment  of 
the  beauty  parlor. 

*       *  * 

T  T  looks  as  if  Lon  Chancy  will 
■1  have  the  biggest  opportunity 
of  his  busy  and  varied  career  to 
show  his  skill  at  characteriza- 
tion when  he  comes  forth  as  the 
hunchback  in  "  The  Hunchback 
of  Notre  Dame."  an  adaptation 
of  Victor  Hugo's  classic.  It  will 
appear  under  the  Universal  ban- 
ner. Chaney  will  have  good 
support,  too — Raymond  Hatton 
and  Ernest  Torrence  are  in  the 
cast. 


JfLOWERS,  telegrams  of  sympathy  and  other  tokens  of  affec- 
tion an  being  heaped  upon  Marguerite  Courtot  by  her 
friends  in  and  out  of  the  industry — the  reason  being  her  con- 
finement in  a  Newark  hospital,  to  which  she  was  hurried  the 
olhtr  nigh  I  to  undergo  an  opt  ration  for  appendicitis. 

SAM  GOLDWYN  has  arrived  in  New  York  with  the 
signed  contract  of  Frances  Marion,  who  will  do  the  con- 
tinuity for  "  Potash  and  Perlmutter,"  in  co-operation  with 
Montague  Glass,  the  playwright  and  author  of  the  P.  &  P. 
series.  Goldwyn  has  affiliated  himself  with  George  Fitz- 
maurice  and  wife,  Ouida  Bergere  ,to  make  a  series  of  George 
Fitzmaurice  productions.  The  first  of  these  will  be  a  film 
version  of  a  well-known  play,  the  title  of  which  has  not  been 
announced. 

FRANK  E.  WOODS,  the  "  daddy  "  of  motion  picture  sce- 
narists and  production  supervisors,  is  back  on  the  West 
Coast,  where  he  is  proceeding  with  plans  for  the  production 
of  Associated  Authors  pictures,  in  conjunction  with  Thompson 
Buchanan  and  Elmer  Harris.  Space  has  been  leased  at  the 
Thomas  H.  Ince  studios.  According  to  word  from  the  coast, 
the  first  picture  is  to  be  ready  in  April  and  it  is  understood 
that  United  Artists  distribution  has  been  arranged.  Three 
pictures  are  being  planned  at  present.  Some  interesting 
things  are  to  be  looked  for  from  this  organization.  Woods, 
through  his  long  association  with  Biograph,  D.  W.  Griffith 
and  Famous  Players,  knows  production  as  few  men  know  it, 
and  now  that  he  is  to  be  able  to  carry  out  his  own  ideas 
freely,  some  worth-while  pictures  should  result. 

HEN  the  jury  in  the  case  of  Dr.  John  G.  Classic,  Belle- 
Ill.,  physician,  on  trial  jn  the  Circuit  Court  there 
on  a  charge  of  working  a  confidence  game  in  selling  stock  in  an 
oil  company,  voted  unanimously  to  attend  the  Washington 
theatre  Saturday  afternoon.  Bailiff  Ahrens  discovered  that  the 
feature  was  -i  Back  Home  and  Broke.''  in  which  the  hero 
loses  all  his  money  in  fake  oil  stock.  So  he  decided  to  take  the 
jury  to  another  show. 

*  *  * 

TEAS  IE  MacPflERSON,  who  writes  the  scripts  for  Cecil  B. 
J  I)/  MiUe,  is  enjoying  a  brief  vacation  in  New  York.  The 
scenarist,  now  that  "  Adam's  Rib  "  is  out  of  the  way,  will 
resume  work  on  "  The  Ten  Commandments."  when  she  returns 
to  California: 

*  *         *  '-'M 

DW.  GRIFFITH  is  firm  in  the  belief  that  his  produc- 
•  tion,  "  The  White  Rose,"  which  brings  Mae  Marsh 
back  into  the  fold,  will  be  appreciated  as  one  of  the  best 
celluloid  documents  which  he  has  ever  sponsored.  Picture- 
goers  will  see  a  new  D.  W.  star  in  Ivor  Novello,  whose  work 
has  been  keenly  enjoyed  upon  the  English  stage  and  screen. 
Mr.  Novello,  incidentally,  is  the  author  of  the  song,  "  Keep 
the  Home  Fires  Burning,"  which  achieved  great  popularity 
in  England  and  America  during  the  war.  He  is  a  member  of 
the  firm  of  Novello  and  Sons,  music  publishers  of  London, 
and  is  said  to  be  a  very  accomplished  musician. 


W'T 

T  T  ville. 


January    27,  1923 


427 


ROBERT  C.  BRUCE,  whose 
Wilderness  Tales  embellish 
the  program,  has  reason  to  feel 
highly  elated  over  his  newest 
canvases,  "  Jenkins  and  the 
Mutt,"  "By  Lantern  Light," 
and  "  Moonblind,"  three  widely 
different  studies  which  not  only 
carry  neat  little  stories  but  arc 
rich — unusually  so — in  moving 
pictures.  "  Moonblind  "  is  ex- 
ceptionally appealing.  Some 
day  when  Mr.  Bruce  gives  up 
his  quest  of  Nature's  handiwork 
we  would  like  to  see  his  impres- 
sions gathered  in  a  richly  illus- 
trated book.  We  would  turn 
the  leaves  and  be  carried  away 

to  the  far-off  places. 

#       #  * 

r^ARL  LAEMMLE  left  New 
^  York  Thursday  on  a  trip  I" 
Universal  City. 


Index  to  Departments 

Editorial    425 

Pictures  and  People  426-427 

General  News  and  Special  Features  428-439 

Chicago  and   Mid-West  444 

Comedies,  Short-Subjects  and  Serials  473-475 

Construction  and  Equipment  485-494 

Exhibitors'  Service  Bureau  446-462 

Feature  Release  Chart  496-498 

Pre-Release   Reviews   of  Features  469-472 

Production  -   Distribution  Activities  476-484 

Regional  News  from  Correspondents  464-468 

Studio  Notes  and  Player  Brevities  495 

What  the  Big  Houses  Say  445 

With  the  First-Run  Houses  440-443 


I 


T  certainly  pays  in  every  way  to  get  your  name  in  the 
paper..  The  disciple  of  auto-suggestion,  Emile  Coue,  who 
is  now  in  this  country  lecturing  and  holding  clinics  on  how  to 
get  better  and  better,  has  been  offered  a  proposition  by  Al 
Lichtman  to  play  in  a  film  demonstrating  his  methods  of  help- 
ing people  to  help  themselves.  It  is  said  that  the  little 
Frenchman  has  not  decided  whether  to  accept  the  proposi- 
tion or  not.  In  the  event  that  he  does  accept  it,  he  will  use 
the  snug  salary  toward  establishing  a  permanent  clinic.  Will 
Rogers  says  Henry  Ford  is  the  author  of  auto-suggestion,  the 
automobile  man  making  a  synopsis  several  years  ago. 

TOM  EAMLIN,  formerly  a  member  of  the  editorial  staff  01' 
KM  FY  NEWS,  and  later  managing  editor  of  Motion  Pic- 
ture Journal,  is  getting  on  in  the  world.  Tom  resigned  the 
other  day  from  the  Journal,  after  a  service  of  three  years,  to 
devote  all  his  time  to  Tom  Hamlin,  Inc.,  an  advertising  agency 
serving  the  eighteen  regional  film  trade  journals  of  the  United 
States  and  Canada. 

*  *  * 

If  DITII  STOREY  is  returning  to  the  screen  after  an  absence 
of  three  years.    Her  presence  upon  the  silvcrsheet  will  be- 

hastened  by  suitable  material. 

*  *  * 

ARTHUR  H.  SAWYER  is  in  San  Diego,  where  he  will 
supervise  the  construction  of  the  first  stage  of  S.  L. 
Studios.  When  the  studios  are  completed  they  will  embrace 
fourteen  working  stages,  both  open  air  and  enclosed.  Saw- 
yer will  return  to  Los  Angeles  at  the  end  of  the  month  to 
begin  work  on  a  forthcoming  picture,  "  The  Shooting  ot 
Dan  McGrew,"  an  adaptation  of  Robert  Service's  poem 
which  every  vaudeville  patron  knows  by  heart.  Lon  Chaney, 
Willard  Mack  and  Barbara  Le  Marr  will  play  the  important 
parts.  We,  for  one,  would  like  to  know  who's  going  to  play 
the  ragtime  kid.  Mr.  Sawyer  has  just  completed  "  Your 
Friend  and  Mine,"  with  Willard  Mack,  Enid  Bennett  and 
Allene  Ray  as  the  featured  players. 

WOULD  you  be  interested  in  knowing  that  the  National 
Motion  Picture  League  endorsed  every  feature  playing 
the  big  houses  on  Broadway  during  Christmas  week?  The  pic- 
tures were  "  When  Knighthood  Was  in  Flower."  '  Dr.  Jack," 
"  The  Headless  Horseman,"  "  The  Flirt."  and  "  Back  Home 
and  Broke. " 

.*       *  # 

"FVM  GERAGHTY,  who  has  been  ai  the  Famous  Players 
-*  Ijong  Island  studio  for  several  months,  has  returned  to  the 
West  Coast,  where  he  will  continue  with  Famous  PUiyers  as 
production  editor. 


The  boys,  young  and  old,  arc 
theatre  and  there  must  be  two  hundred  of  them 


JULIAN  H.  SAENGER  and 
J  E.  V.  Richards  and  wife 
will  sail  next  Wednesday  on 
the  S.  S.  Samaria  for  a  cruise 
around  the  world.  They  will 
take  in  the  Mediterranean 
ports,  then  sail  on  to  India  for 
the  overland  tour,  then  on  to 
Chinese  and  Japanese  waters. 
After  an  overland  tour  through 
Japan  the  party  will  sail  for 
New  York,  reaching  the  me- 
tropolis in  time  to  watch  the 
parade  of  the  Civil  War  vet- 
erans on  Decoration  Day. 
*       *  * 

\A7  E  can't  tell  you  the  name 
y  ▼  of  the  church  which  fur- 
nished its  Sunday  school  class 
for  a  group  picture  exploiting 
''  Lorna  Doone  " — but,  accord- 
in"  to  the  photograph,  they  take 
religion  and  motion  pictures  se- 
riously in  Huntsville,  Alabama, 
grouped  in  front  of  the  Grand 


U/  ILIA  AM  A.  JOHNSTON,  president  and  editor  of  Motion 
Picture  News,  has  returned  from  Bermuda,  where  he 
enjoyed  thi  holidays.  Not  to  be  outdone  in  a  search  for  a. 
balmy  clime  and  to  combine  business  ivith  pleasure,  Kendall 
Gillett,  Hu  treasurer  of  tht  News,  left  for  California  Tuesday. 

*  *  © 

TT  OR  ACE  JUDGE  who  presides  over  that  portion  of  First 
A  National's  publicity  department  which  specializes  in 
press  matter  for  use  by  the  newspapers,  has  called  around 
with  an  armful  of  clipping  bureau  evidence  that  proves  last 
week's  editorial  contention,  in  one  instance  at  least,  is  a  mat- 
ter open  for  argument. 

Mr.  Judge  has  clippings  enough  from  newspapers  in  vari- 
ous parts  of  the  country  to  convince  us  that  he  isn't  the  kind 
of  a  press  agent  we  complained  about. 

There  were  plenty  of  yarns  that  contained  real  meat,  good 
enough  for  any  editor,  as  is  proven  by  the  fact  that  they  had 
been  used. 

All  of  which  is  concluded  with  the  statement  that  if  any 
other  publicist  has  documentary  evidence  of  a  like  nature, 
we  will  be  pleased  to  inspect  his  exhibit  and  give  credit 
where  credit  is  due. 

MRS.  HARLEY  KNOLES,  wife  of  the  motion  picture  di- 
rector, who  has  just  completed  a  film  version  of  "  The 
Bohemian  Girl,"  has  presented  her  husband  with  a  daughter. 
This  is  their  first  child.  Both  mother  and  babe  are  doing  well. 
Mrs.  Knoles  is  known  professionally  as  Rosina  Henley. 

*  *     *  * 

HERMAN  LIEBER,  associated  with  his  brother.  Robert, 
in  the  Circle  Theatre,  Indianapolis,  is  in  New  York  serv- 
ing as  a  member  of  the  Rotating  Committee  of  First  National. 

*  *  * 

CHARLES  GIBLYN  has  returned  from  Holland  where  he 
directed  "  The  Hypocrites,"  for  the  Hollandia  Film. 

JD.  WILLIAMS  has  returned  to  New  York,  having  spent 
•  the  holidays  on  the  Coast. 

JNOTHER  marital  rumor  which  is  being  broadcasted  these 
joyful  days  by  the  very  naked  publicity  expert,  Daniel 
Cupid,  links  the  names  of  Kenneth  Harlan  and  Marie  Prevost. 
It  is  said  that  wedding  bells  will  be  heard. in  the  near  future. 
These  players  have  been  appearing  together  in  Warner  Broth- 
ers productions. 


428 


Motion    Picture  News 


Better  Films  Body  Seeks  Members 

National  Committee  Launches  Cam- 
paign  for  Extension  of  Movement 


Wallace  Reid  Dead  After 
Valiant  But  Vain  Fight 

WALLACE  REID  passed  away  at 
Hollywood,  Cal.,  at  1.30  p.  m., 
Thursday,  January  18th.  Des- 
patches, received  from  the  West  Coast 
at  time  of  going  to  press,  announced 
that  his  death  followed  a  nervous  break- 
down brought  on  by  his  heroic  deter- 
mination to  overcome  the  narcotic  habit 
by  a  complete  abstinence  from  all  drugs. 
Mr.  I?eid  was  taken  seriously  ill  four 
weeks  ago,  following  his  renunciation 
of  all  narcotics,  and  has  been  fighting  a 
valiant  but  losing  battle  against  death 
since  then.  His  wife  and  children  were 
with  him  at  the  time  of  his  passing  away. 


AN  invitation  is  extended  to  every  movie 
fan  in  the  United  States,  according  to 
an  announcement  of  the  National  Com- 
mittee for  Better  Films,  which  is  affiliated 
with  the  National  Board  of  Review  at  70 
Fifth  avenue,  New  York  City.  It  is  extended 
likewise  to  every  person  who  is  not  a  movie 
fan  but  wants  to  learn  about  and  patronize 
the  best  films;  it  is  extended,  moreover,  to 
every  exhibitor  who  wants  to  exhibit  them, 
and  to  every  producer  who  wants  to  produce 
them. 

The  National  Committee  for  Better  Films 
asks  all  these  people  to  help  it  in  its  work  of 
furthering  the  Better  Films  Movement  by 
joining  as  associate  or  co-operating  members 
under  its  new  plan  of  membership.  All  mem- 
bers are  supplied  monthly  with  the  commit- 
tee's three  major  services:  Photoplay  Guide 
of  Selected  Pictures  for  the  family  group  and 
special  young  people's  entertainments :  "  Film 
Progress,"  the  committee's  organ  of  the  Bet- 
ter Films  Movement,  and  "  Exceptional 
Photoplays,"  critical  reviews  of  the  finer  pro- 
ductions, issued  by  the  National  Board  of 
Review.  Members  also  receive  a  certificate 
of  membership  and  the  Membership  Creed,  to 
which  it  is  believed  everyone  joining  will  be 
heartily  glad  to  subscribe. 

It  is  the  committee's  contention,  which  has 
been  tested  and  proved  by  experience  in  At- 
lanta, Cleveland  and  other  cities,  that  a  marked 
influence  can  be  exerted  on  the  character  of 
local  motion  picture  entertainments  by  com- 
munity co-operation  in  support  of  the  good 
films.  When  the  good  films  are  well  sup- 
ported, the  exhibitor  is  led  to  book  more  of 
that  kind.  Investigation  shows,  conversely, 
that  in  many  communities  the  exhibitor  is  dis- 
couraged from  booking  the  unusual  and  ar- 
tistic film  because  when  he  has  ventured  to  do 
this,  his  regular  audience  has  on  the  whole 
been  unable  to  appreciate  it.  and  the  very- 
people  who  would  have  gone  out  of  their 
way  to  see  it  had  they  known  about  it,  have 
stayed  at  home. 

It  is  the  object  of  the  National  Committee 
through  its  membership  to  create  a  nucleus 


City  to  Play  Pictures  to 
Reduce  Prices 

DURHAM,  North  Carolina,  with  the 
evident  solid  backing  of  its  news- 
papers is  up  in  arms  against  alleged 
"  high  cost  of  the  movies  "  in  their  town, 
according  to  newspaper  announcement 
to  the  effect  that  the  city  fathers  have  de- 
cided to  spend  several  thousand  dollars 
to  equip  the  old  municipal  theatre  there 
so  that  it  can  be  operated  as  a  city  owned 
motion  picture  house.  It  seems  that 
quite  an  agitation  has  been  going  the 
rounds  regarding  the  prices  charged  at 
the  local  theatres,  of  which  this  is  the 
ultimate  outcome. 

The  house  owned  by  the  city  m\\  seat 
about  1,500,  and,  according  to  the  plans 
that  have  been  mapped  out,  will  show  the 
very  be=t  pictures  obtainable  at  low 
prices.  W.  F.  Freeland,  former  manager 
of  the  Academy,  will  have  charge  of  the 
house,  and  city  manager  R.  W.  Rigsby  has 
been  authorized  to  go  ahead  with  tenta- 
tive plans.  The  local  theatres.  The  Paris, 
Savoy  and  Orpheum,  are  controled  by 
the  Durham  Amusement  Company,  of 
the  Pryor-Leitch  interests.  Don  Nichols 
being  resident  manager. 


of  seriously  interested,  energetic  people  in 
every  community  whose  attendance  and  in- 
fluence will  make  the  honest,  worth-while,  ar- 
tistic picture  pay. 

Applications  to  join  the  National  Commit- 
tee for  Better  Films  should  be  addressed  to 
the  Committee  at  70  Fifth  avenue,  New  York, 
and  may  be  accompanied  by  a  check  for  As- 
sociate Membership,  dues  $2.00  for  the  cal- 
endar year  1923  or  for  Co-operating  Member- 
ship, dues  $10.00. 

M.P.  T.O.  Missouri  Counsel 
Tenders  Resignation 

Lawrence  E.  Goldman,  secretary  and  coun- 
sel of  the  M.  P.  T.  O.,  Missouri,  who  has  been 
one  of  the  most  faithful  workers  of  the  or- 
ganization since  its  formation,  has  resigned. 
His  loss  will  be  greatly  felt  by  the  Missouri 
body.  For  about  a  month  Mr.  Goldman 
has  delayed  his  resignation  because  of  efforts 
made  by  the  M.  P.  T.  0.  M.  to  prevent  his 
withdrawal  as  secretary.  Mr.  Goldman  also 
has  been  considering  an  offered  appointment 
as  assistant  county  prosecutor  in  Kansas  City, 
but  this  offer  also  was  declined.  Mr.  Gold- 
man, who  recently  has  won  recognition  as  one 
of  the  Democratic  leaders  in  Kansas  City,  is 
being  mentioned  as  county  counselor. 

Since  the  organization  of  the  Missouri  body 
in  1920,  Mr.  Goldman  has  been  one  of  the 
most  conscientious  workers  in  the  association. 
He  relations  as  counsel  for  the  organization 
will  not  be  entirely  severed,  as  he  has  extended 
an  offer  to  serve  in  any  legal  capacity  what- 
soever. 

Three  constructive  plans  are  outlined  in 
Mr.  Goldman's  resignation :  plans  which  in 
all  probability  will  be  adopted.  They  con- 
sist of  the  appointment  of  a  directorate,  com- 
posed of  seven  members,  the  appointment  of  a 
business  manager  and  the  establishment  of  a 
semi-monthly  confidential  bulletin. 


Indiana  Legislature  Gets 
Censorship  Bill 

A  bill  providing  for  motion  picture  censor- 
ship, identical  with  the  one  defeated  in  In- 
diana two  years  ago,  was  introduced  in  the 
Senate  of  the  Indiana  State  Legislature,  Jan- 
uary 12.  This  started  a  fight  which  is  ex- 
pected to  be  one  of  the  most  important  of  the 
session,  which  has  almost  two  months  to 
run. 

At  the  outset  it  does  not  appear  proponents 
of  the  bill  have  a  great  many  chances  for 
victory.  Two  Indianapolis  newspapers,  the 
Indianapolis  Star  and  the  Indianapolis  Times, 
have  openly  shown  censorship  to  be  ridicu- 
lous. The  Indiana  Indorsers  of  Photoplays, 
absolutely  opposed  to  censorship,  can  be 
counted  upon  for  tremendous  influence  with 
their  boards  in  every  city  of  any  consequence, 
made  up  of  highly  respected  women. 

The  bill,  introduced  by  Senator  Claude  S. 
Steel  of  Knox,  Ind.,  would  create  a  censor- 
ship board  of  three  members,  the  chairman 
to  receive  $3,000  a  year  and  the  others.  $2,500. 
All  films  shown  in  the  state  would  have  to 
be  licensed,  the  commission  being  empowered 
to  make  such  changes  or  remove  such  parts 
as  it  saw  fit.  Examination  of  films  would 
cost  producers  $2  for  the  first  reel  and  $1 
for  each  additional  reel  of  the  picture. 


Censorship  Fight  Is  On 
in  Missouri 

With,  the  arrival  in  Jefferson  City,  Mo., 
Tuesday,  of  the  Rev.  Howard  Billman,  as- 
sistant secretary  of  the  St.  Louis  Church  Fed- 
eration, who  lost  no  time  in  "  billing "  him- 
self, the  fight  for  and  against  Missouri  cen- 
sorship in  the  state  legislature  began.  A  cen- 
sorship bill  is  now  being  prepared  and  will 
be  introduced  early  in  the  session,  the  re- 
formers have  announced. 

It  is  understood  the  proponents  of  the  cen- 
sorship law  will  use  the  Arbuckle  case  as  their 
argument  in  favor  of  state  regulation.  Mr. 
Billman,  in  outlining  the  proposed  censorship 
bill,  says  that  the  censor  board  will  include 
two  men  and  two  women.  The  board  would 
be  given  free  power  to  cut  objectionable  sec- 
tions from  films  or  to  reject  them  entirely. 
The  cost  of  censorship  would  be  met  by  "a 
footage  tax,  Mr.  Billman  asserts. 

An  effort  to  draw  Kansas  City  civic  or- 
ganizations into  the  fight  thus  far  has  failed. 
Kansas  City  exhibitors,  with  the  inglorious 
fate  of  the  last  censorship  bill  still  fresh  upon 
their  memories,  have  little  fear  that  censor- 
ship will  be  adopted  in  the  state.  The  Mis- 
souri Sunday  School  Association  is  said  to 
have  sent  out  letters  urging  the  support  of 
the  censorship  bill.  M.  P.  T.  O.  M.  officials 
are  inclined  to  discredit  this  report. 


Picture  Legislation  Due  in 
Pennsylvania  Assembly 

PROPOSED  legislation  affecting  the 
motion  picture  industry  that  will  be 
offered  to  the  Pennsylvania  As- 
sembly which  held  its  first  business  ses- 
sion on  January  16,  when  Governor 
Pinchot  was  inaugurated,  already  is  be- 
ginning to  take  form. 

One  of  the  measures  that  it  is  learned 
will  likely  be  introduced  early  in  the 
session  is  one  proposing  that  heavy  tax 
be  placed  on  advertising  bill  boards 
along  public  highways.  Such  a  law  was 
urged  at  a  convention  of  the  members 
of  the  City  Planning  Commissions  of 
Pennsylvania  Cities  of  the  Third  Class, 
held  in  Harrisburg,  the  capital  of  the 
state. 

The  plan  was  advocated  by  J.  Horace 
McFarland.  president  of  the  American 
Civic  Association  in  an  address  before 
the  convention.  Similar  measures  have 
been  introduced  at  previous  sessions  of 
the  Pennsylvania  Legislature,  but  have 
gone  down  to  defeat,  having  met  with 
opposition  from  motion  picture  exhibi- 
tors and  Other  theatrical  men. 


January    2  J ,  1923 


429 


Regulations  on  Film  Shipments  Are  Revised 

Maximum  of  8  Reels  in  I.  C.  C.  No.  32  Can  Among 
Changes  Ordered  by  Bureau  of  Explosives 


A LIST  of  revised  regulations  appertain- 
ing to  the  shipment  of  films  between 
states  of  the  Lnion  or  to  foreign  ports 
has  been  issued  by  the  Bureau  of  Explosives. 
The  revisions  include  some  important  de- 
partures from  the  standards  in  the  original 
schedule.  The  most  radical  of  these  changes 
applies  to  the  transportation  of  exposed  film 
in  the  I.  C.  C.  No.  32  outside  metal  container. 
While  it  has  been  heretofore  possible  to  ship 
as  many  as  twelve  reels  in  the  L  C.  C.  No.  32 
container  under  the  former  rules,  the  Bureau 
of  Explosives  now  restricts  the  maximum 
number  of  reels  that  may  be  shipped  in  L  C. 
(J.  No.  32  to  eight  reels.  The  alternative  of 
packing  exposed  film  in  the  wooden  outside 
containers,  L  C.  C.  .No.  19,  provided  each 
reel  is  placed  in  a  tightly  closed  inside  metal 
container  and  the  gross  weight  of  the  package 
does  not  exceed  200  pounds,  still  remains  in 
force. 

Another  departure  from  the  original  regu- 
lations calls  for  the  depositing  of  all  adver- 
tising matter,  accompanying  the  films  being 
shipped,  inside  the  outside  metal  or  wooden 
container  enclosing  the  film.  The  revised  reg- 
ulation specifically  points  out  that  shipments 
of  motion  picture  film  "  with  advertising  mat- 
ter attached  to  the  outside  container "  must 
not  be  submitted  to  carriers  for  transpor- 
tation. 

The  announcement  of  the  revised  list  of 
regulations  carries  with  it  the  notice  that  the 
revisions  are  effective  from  January  1,  1923. 

Following  are  the  more  important  para- 
graphs of  the  list  of  revised  regulations  just 
issued  by  the  Bureau  of  Explosives: 

"  The  sections  of  the  revised  regulations 
applying  to  motion  picture  films  by  express 
are  as  follows: 

"  Paragraph  12.  All  shipments  of  articles 
subject  to  these  regulations  offered  for  trans- 
portation by  express  carriers  engaged  in  in- 
terstate or  foreign  commerce  must  be  prop- 
erly described  by  the  shipper,  and  the  proper 
and  definite  name  of  the  dangerous  article  as 
shown  herein  must  be  plainly  marked  on  the 
outside  of  the  package,  in  addition  to  the 
labels  required  herein. 

"  Paragraph  17.  Containers  used  more 
than  once  (refilled  and  reshipped  after  having 
been  previously  emptied)  must  be  in  such 
condition,  including  closing  devices,  cushion- 
ing materials,  etc.,  that  they  will  protect 
their  contents  during  transit  as  efficiently  as 
a  new  container.  Kepairs  must  be  made  in 
an  efficient  manner  and  parts  that  are  weak, 
broken,  or  otherwise  deteriorated,  must  be  re- 
placed. Tests  as  to  efficiency  must  be  made 
and  complied  with  as  prescribed  herein. 

"  The  list  of  principal  dangerous  articles 
other  than  explosives,  accompanying  para- 
graph 76,  now  shows  Motion-picture  Films 
instead  of  Moving-picture  Films,  as  in  the 
past. 

"  Paragraph  81  requires  that  containers 
used  hereafter  for  the  shipment  of  dangerous 
articles  other  than  explosives  must  have  been 
made  and  marked  in  accordance  with  the  re- 
quirements of  the  approved  specifications  as 
prescribed,  or  of  the  previous  issues  of  the 
specifications  effective  at  the  date  of  manu- 
facture of  the  container. 

"Paragraph  81(b).  In  addition  to  stand- 
ing the  tests  prescribed,  the  design  and  con- 
struction of  packages  must  be  such  as  to 


Nominating  Committee  of 
Wampas  Picks  Ticket 

ACCORDING  to  a  wire  from  Los 
Angeles  this  week,  the  nominating 
committee  of  the  Wampas,  the 
western  branch  of  the  Associated  Mo- 
tion Picture  Advertisers,  reports  the  fol- 
lowing ticket: 

For  president,  Joseph  Jackson  of  Gold- 
wyn;  for  vice-president,  Harry  Wilson 
of  Principal  Pictures;  for  secretary, 
Howard  Strickland  of  Metro;  for  treas- 
urer, Pat  Dowling  of  Christie. 

The  election  is  to  take  place  next  week. 
It  is  reported  that  another  ticket  will  be 
named. 


prevent  the  occurrence  in  individual  pack- 
ages of  defects  that  permit  leakage  of  their 
contents  under  the  ordinary-  conditions  inci- 
dent to  transportation.  The  results  of  experi- 
ence gained  by  an  examination  of  damaged 
or  broken  packages  on  arrival  at  destination 
must  be  reported  to  and  recorded  by  the 
Bureau  of  Explosives,  to  the  end  that  further 
use  of  any  particular  kind  of  package  shown 
by  experience  to  be  inefficient,  may  be  pro- 
hibited by  the  commission. 

"Paragraph  102(a).  Motion-picture  films 
must  be  packed  in  spark-proof  metal  cases  or 
trunks  complying  with  specification  No.  32 : 
Not  more  than  eight  reels  (approximately 
1,000  feet  each)  may  be  packed  in  one  such 
outside  container,  or 

"(b).  Motion-picture  films  must  be  packed 
in  outside  wooden  boxes  complying  with 
specification  No.  19,  provided  each  reel  is 
placed  in  a  tightly  closed  inside  metal  con- 
tainer. The  gross  weight  of  such  a  package 
must  not  exceed  200  pounds. 

"  (c).  Unexposed  motion-picture  film  in 
tight  rolls  must  be  packed  in  interior  metal 
cans  not  to  exceed  approximately  3,000  feet  in 
one  inside  can;  the  cover  of  each  inside  can 
must  fit  tightly  and  be  held  in  place  by  a 
strip  of  adhesive  tape  or  paper:  the  interior 
cans  must  be  securely  packed  in  outside 
wooden  boxes  complying  with  specifications 
No.  19.  The  gross  weight  of  one  outside  con- 
tainer must  not  exceed  200  pounds. 

"(d)  Slow-burning  (noninflammable)  mo- 
tion picture  films  may  be  accepted  without 
other  restrictions  when  securely  packed  in 
strong  packages  of  sufficient  strength  to  carry 
to  destination  without  rupture  or  leakage  of 
contents;  each  outside  container  must  be 
plainly  marked  MOTION  PICTURE  FILMS 
and,  in  addition,  must  be  marked  XO  LABEL 
REQUIRED,  as  prescribed  bv  paragraph 
76  (c). 

"  (e)  When  noninflammable  motion  pic- 
ture films  are  packed  in  the  same  outside  con- 
tainers with  inflammable  motion  picture  films, 
the  outside  paekages  must  bear  the  yellow 
label  and  the  total  contents  of  the  outside 
container  must  not  exceed  the  quantity  or 
gross  weight  permitted  for  inflammable  films. 

"(f)  Shipments  of  motion  picture  film 
with  advertising  matter  attached  to  the  out- 
side container  must  not  be  offered  for  ship- 
ment. Shippers  desiring  to  include  advertis- 
ing matter  with  their  shipments  of  motion 
picture  film  must  place  the  advertising  matter 
inside  the  outside  box  containing  the  film. 


"  Paragraph  150.    All  packages  containing 

 dangerous  articles  other  than 

explosives,  for  which  labels  are  prescribed 
herein,  must  be  conspicuously  labeled  by  the 
shipper.  Labels  should  be  supplied  when 
practicable  to  that  part  of  the  package  bear- 
ing the  consignee's  name  and  address.  Ship- 
pers must  furnish  and  attach  the  labels  pre- 
scribed for  their  shipments. 

"  Paragraph  161  (a)  Labels  must  conform 
to  standards  as  to  printing,  color,  size  and 
shape,  and  must  be  free  from  all  advertising 
or  other  matter.  The  prescribed  labels  must 
not  be  printed  in  with  nor  form  part  of  any 
other  shipping  label  or  printed  matter.  Sam- 
ples will  be  furnished  by  the  Chief  Inspector 
of  the  Bureau  of  Explosives  on  request. 

"  Note  to  paragraph  166.  Labels  which 
conform  to  the  requirements  of  the  regulations 
effective  September  1,  1918,  may  be  used  until 
further  notice. 

Baggage   Regulations   Effective   January  1, 
1923 

"  Paragraph  8  authorizes  the  transportation 
as  baggage,  under  these  regulations,  of  motion 
picture  films  bearing  Yellow  Labels. 

"  Paragraph  9  (a)  Inflammable  (nitro- 
cellulose) motion  picture  films  must  be  packed 
as  follows: 

"(1)  In  spark-proof  metal  boxes  or  cans, 
or  trunks,  complying  with  specification  No.  52. 
Not  more  than  eight  reels  (approximately 
1,000  feet  each)  may  be  packed  in  one  such 
outside  container,  or 

"(2)  In  outside  wooden  boxes  complying 
with  specification  No.  19  provided  each  reel 
is  placed  in  a  tightly  closed  inside  metal  con- 
tainer. The  gross  weight  of  such  a  package 
must  not  exceed  80  pounds.  Boxes  must  be 
equipped  with  handles,  and  covers  securely 
fastened  by  metal  hasp  and  staple  with  a 
strong  lock  or  other  efficient  device. 

"(b)  Slow-burning  (noninflammable)  mo- 
tion picture  films  must  be  packed  in  packages 
complying  with  specification  Nos.  19  or  32, 
and  each  outside  container  must  be  plainly 
marked  MOTION  PICTURE  FILMS  and  in 
addition,  must  be  marked  XO  LABEL  RE- 
QUIRED. 

"(c)  When  slow -burning  (noninflam- 
mable) motion  picture  films  are  packed  in 
the  same  outside  containers  with  inflammable 
motion  picture  films,  the  outside  packages 
must  bear  the  yellow  label,  and  the  total  con- 
tents of  the  outside  container  must  not  ex- 
ceed the  quantity  or  gross  weight  permitted 
for  inflammable  films.    (See  par.  9  (a).) 

"(d)  Shipments  of  motion  picture  films 
with  advertising  matter  attached  to  the  out- 
side container  must  not  be  offered  or  accepted 
for  transportation.  Shippers  desiring  to  in- 
clude advertising  matter  with  their  shipments 
of  motion  picture  films  must  place  the  adver- 
tising matter  inside  the  outside  box  or  can 
containing  the  films. 

"  The  label  required  for  baggage  shipments 
of  motion  picture  films  is  identical  with  the 
label  required  for  express  shipments,  and  for 
both  express  and  baggage  shipments  the  ship- 
per's name  must  appear  thereon." 

A  note  appended  to  the  list  of  revised  regu- 
lations advises  that  "  the  type  of  standard 
label  required  by  the  Bureau  of  Explosives 
has  been  changed."  Announcement  is  made 
that  samples  of  the  new  standard  label  may 
be  secured  at  the  Bureau  of  Explosives,  30 
Vesey  Street,  New  York  City. 


430 


Motion    Picture  News 


||Wiiinuiiiiiiiuiiiiiiiiiiiw 

|       The  Reader  Has  His  Say  J 


IN  an  editorial  in  the  issue  of  Motion  Pic- 
ture News  of  January  6,  William  A. 
Johnston  asked  the  question,  "  What  do 
pictures  lack?"  The  editorial  was  prompted 
by  results  from  queries  on  the  "  Hall  of 
Fa  me  "  eon  test  conducted  by  Motion  Picture 
News  and  by  a  somewhat  scathing  criticism 
of  pictures  in  the  New  York  World. 

Mr.  Johnston  stated  that  while  pictures  to- 
day are  decidedly  better  than  ever  before,  they 
are,  as  a  whole,  hitting  far  short  of  their  true 
mark ;  that  they  are  failing  to  get  to  the  heart 
of  the  American  public. 

That  editorial  is  responsible  for  the  follow- 
in;;  two  letters: 
•'  Mr.  Wm.  A.  Johnston, 
••  Motion  Picture  News, 
••  729  Seventh  Avenue, 
"  New  York  City,  N.  Y. 
••  My  Dear  Mr.  Johnston: 

"  I  n  your  editorial  of  January  6,  '  What  Do 
Pictures  Lack?'  you  say  that  'while  pictures 
today  are  decidedly  better  than  ever  before, 
they' are,  as  a  whole,  hitting  far  short  of  their 
true  mark.' 

"  There  can  be  only  one  motive  of  a  con- 
structive criticism  coming  from  a  friend  of 
the  industry  such  as  you. 

"  However,  whenever  the  efficacy  of  the 
motion  picture  is  brought  up  in  open  meeting 
1  never  fail  to  think — at  least  to  myself — one 
thought.  I'm  taking  this  occasion  to  think  it 
out  loud.    Here's  the  thought: 

" '  Com  pared  with  other  forms  of  art, 
motion  pictures  are  not  doing  so  badly ! ' 

"  There  are  pictures  and  pictures  made 
every  year,  and  a  great  many  of  them — far 
too  many — fall  short  of  any  mark  worth  aim- 
ing at.  There  are  also  books  and  books  writ- 
ten every  year,  pictures  and  pictures  painted, 
songs  and  near-songs  composed. 

"  How  many  pictures  were  painted  last  year 
that  caused  any  great  publicity  ripple  in  New 
England1!  During  1922  how  many  minstrels 
burst  forth  into  a  song  that  found  a  respon- 
sive chord  on  the  heart  strings  of  the  Missis- 
sippi Valley? 

"  Now  let's  compare  motion  pictures  with 
the  most  common  form  of  artistic  expression — 
literature.  Of  the  thousands  upon  thousands 
of  books  that  consumed  valuable  white  paper 
last  year,  how  many  will  live  five  years?  How 
many  deserve  to  be  classed  as  literature;  how 
many  as  litter?  How  long  has  it  been  since 
a  book  came  out  that  thrilled  the  nation  as 


Two  Censorship  Repeal  Bills 
in  Albany 

UP  to  the  present  time  two  bills  have 
been  introduced  in  the  New  York 
State  Legislature,  now  in  its  sec- 
ond week,  calling  for  the  repeal  of  the 
Motion  Picture  Censorship  Commission. 
Members  of  the  Legislature  apparently 
realize  that  there  is  a  popular  demand 
for  the  repeal  of  the  statute,  and  that 
they  will  be  the  gainers  politically  if  able 
to  introduce  a  bill  which  will  find  favor 
and  quick  passage  bringing  about  the 
elimination  of  the  obnoxious  law. 

The  first  bill  was  introduced  by  As- 
semblyman Cuvillier,  of  New  York,  and 
this  was  quickly  followed  by  another 
almost  identical  in  wording,  introduced 
by  Assemblyman  Miller  of  Brooklyn,  a 
theatrical  booking  agent. 


universally  as  did  'The  Kid'?  What  was 
that  hook's  name?  As  a  masterpiece  how  does 
Jackie  Coogan's  '  Oliver  Twist '  compare 
with  Dickens'  book?  And  speaking  of  clas- 
sics, how  does  Fairbanks'  '  Robin  Hood  '  line 
up  with  one  of  Scott's  novels? 

"  Considering  the  number  of  books  printed 
and  the  number  of  films  laboratoried  during 
1922,  I  should  say  that  in  proportion  there 
have  been  as  many  great  pictures  as  master- 
pieces made  immortal  through  the  medium  of 
printers  ink. 

"  Nope !  In  view  of  the  fact  that  those  other 
forms  of  art  have  had  a  few  centuries'  start 
of  the  movies,  the  writer  opines  that  our  in- 
dustry is  not  doing  so  badly. 

"  Very  truly  yours, 

(Signed)    "  Watterson  R.  Rothacker, 
"  President  Rothacker  Film  Mfg.  Co." 


And  the  following  from  John  C.  Flinn  of 
the  Famous  Players-Lasky  Corporation : 
"  Mr.  William  A.  Johnston, 

"  Editor  Motion  Picture  News, 
"  729  Seventh  Avenue, 
"  New  York. 
"  My  Dear  Mr.  Johnston : 

"  In  your  editorial  under  the  heading  of 
'  What  do  Pictures  Lack  ?  '  in  the  January  6th 
issue  of  the  Motion  Picture  News  you  make 
the  following  statement : 

"  '  Save  for  the  war  period  when  pictures 
did  rise  to  their  opportunities,  we  have  had 
no  great  pictures,  great  in  concept,  since 
"  Intolerance." ' 

"  I  have  not  as  yet  personally  seen  the 
Paramount  production,  '  The  Covered 
Wagon,'  which  is  being  completed  at  the 
Lasky  studio  in  Hollywood.  Regardless  of  its 
pictorial  value,  which  the  industry  and  the 
public  will  be  able  to  judge  after  its  first 
presentation,  I  do  know,  from  conversation 
with  Mr.  Zukor,  Mr.  Lasky  and  Mr.  James 
Cruze,  the  director,  that  it  certainly  is  '  great 
in  concept.'  No  phase  of  American  history 
or  American  development  offers  greater  ma- 
terial for  the  motion  picture  than  the  period 
of  1848-49. 

"  Emerson  Hough,  the  author  of  the  novel, 
'  The  Covered  Wagon,'  which  was  published 
serially  in  the  Saturday  Evening  Post,  has 
imparted  through  his  book  something  of  the 
urge  that  led  men  and  women  already  frontier 
folks  in  the  great  territory  of  the  Mississippi 
Valley,  to  leave  their  new  found  homes  and 
push  further  westward  into  a  land  Of  promise. 
Mr.  Hough's  book  was  the  inspiration  for  a 
motion  picture  which,  from  all  accounts, 
actually  visualizes  the  great  drama  of  the  west. 

"  Those  who  were  charged  with  the  respon- 
sibility of  the  picture  have  had  a  full  realiza- 
tion of  their  opportunity  to  record  indelibly 
a  phase  and  period  of  American  life  which 
is  last  becoming  extinct.  It  is  doubtful  if 
such  a  picture  as  '  The  Covered  Wagon  '  could 
be  adequately  made  a  score  of  years  from 
now.  Timeliness  is  one  of  its  greatest  points 
ol  interest,  for  the  reason  that  the  Ford  car, 
the  Packard  Twin-six  and  the  ever-present 
Buick  have  not  yet  completely  displaced  on 
the  plains  the  draft  horse,  the  oxen  and  the 
primitive  means  of  transportation. 

" '  We  made  ten  miles  today '  is  a  sentence 
which  is  written  on  the  whitened  skull  of  a 
buffalo  found  on  the  plains  years  after  one 
cit   the  great  wagon  trains  passed  the  spot 


Principal  Pictures  Takes  Over 
King  Vidor  Studio 

THE  KING  VIDOR  studios  in 
Hollywood  have  been  sold  to  the 
Principal  Pictures  Corporation.  Ex- 
tensive alterations  are  being  planned  by 
the  new  owners.  The  purchase  and  cost 
of  remodelling  will  approximate  over  a 
quarter  of  a  million  dollars,  it  is  an- 
nounced. Vidor  made  the  sale  direct 
with  Sol  Lesser,  Irving  M.  Lesser  and 
Michael  Rosenberg,  who  represent  Prin- 
cipal Pictures  Corporation. 

The  studio  covers  over  fifteen  acres 
with  an  exceptionally  valuable  frontage 
on  Santa  Monica  Boulevard.  Provisions 
are  being  made  in  the  plans  for  altera- 
tions to  accommodate  independent  com- 
panies desiring  to  lease  space.  A  com- 
plete fire  department  is  one  of  the  fea- 
tures of  the  big  plant.  A  huge  motor 
generator  is  also  to  be  installed. 

Principal  Pictures  have  been  hereto- 
fore headquartered  at  the  United  Studios. 
Three  units  will  be  set  to  work  on  the 
new  location  as  soon  as  the  studio  is 
ready  for  occupancy. 

Principal  Pictures  contemplate  the 
making  of  twelve  feature  productions  at 
the  newly  acquired  plant  during  the  com- 
ing year.  The  first  is  to  be  a  picturiza- 
tion  of  Harold  Bell  Wright's  "The 
Recreation  of  Brian  Kent." 


westward-bound.  And  ten  miles  in  one  day 
for  a  great  caravan  of  three  hundred  wagons, 
two  thousand  men,  women  and  children,  a 
thousand  head  of  cattle  and  hundreds  of 
horses,  was  a  record  march  between  dawn  and 
night. 

"  There  is  scarcely  a  family  in  America 
living  west  of  the  Alleghenys  but  that  may 
point  with  righteous  pride  to  some  grand- 
father or  great-grandfather  who  participated 
in  one  of  the  greatest  racial  migrations  known 
to  history.  My  own  grandmother  with  three 
small  children  and  without  masculine  assist- 
ance, took  her  family,  her  household  goods,  a 
few  chickens  and  a  litter  of  kittens  by  wagon 
on  a  three  days'  journey  to  a  farm  which  she 
had  purchased  near  Peoria,  111.  It  was,  after 
all,  but  a  few  years  ago. 

"The  human  incidents  occurring  by  the 
minute  in  a  group  of  two  or  three  thousand 
persons  who  made  up  the  famous  wagon 
trains,  beset  with  dangers  on  all  sides,  are  the 
elements  which  will  make  '  The  Covered 
Wagon  '  a  picture  '  great  in  concept.' 

"  It  is  true  that  a  fortune  has  been  spent 
in  the  making  of  this  production.  Indians 
were  transported  hundreds  of  miles  from  res- 
ervations in  Wyoming  to  participate  in  some 
of  its  scenes.  For  a  period  of  several  weeks 
a  frontier  encampment  was  maintained  by  the 
Paramount  organization  under  the  most  ad- 
vanced rules  of  supervision.  Nothing  has  been 
left  undone  that  could  be  done  to  fulfill  the 
opportunity  of  recounting  a  great  epoch  of 
American  history.  Surely  such  an  effort  may 
rightly  demand  from  the  industry  in  which 
it  has  its  birth  a  hopeful  and  optimistic  en- 
couragement. In  my  eight  years  with  the 
Paramount  Coinpanjr  I  never  have  experienced 
throughout  our  organization  such  keen  antici- 
pation over  any  picture. 

"  Your  editorial  which  I  have  ju6t  read  had 
prompted  me  to  attempt  to  impart  to  you 
something  of  what  we  all  are  feeling  and  liv- 
ing over  here,  so,  if  this  letter  has  been  unduly 
long  you  have  only  yourself  to  blame. 
"  Fours  very  truly, 

(Signed)    "'John  C.  Flinn." 


January    2  j ,  1923 


431 


Ohio  Exhibitors  in  Convention  at  Columbus 

Sydney  Cohen  and  Chas.  Pettijohn  Advise  M.P.T.O. 
to  Launch  Speedy  Action  on  Censorship 


j^T  WOULD  advise  that  the  Ohio  Motion 
I  Picture  Theatre  Owners  submit  censor- 
ship  to  a  referendum  at  the  earliest  pos- 
sible moment,"  was  the  advice  given  by  Syd- 
ney S.  Cohen,  national  president  at  the  ban- 
quet of  the  Buckeye  State  exhibitors,  which 
was  held  Tuesday  evening  at  the  Chittenden 
Hotel,  Columbus.     C.  C.  Pettijohn,  who  at- 
tended the  convention  as  a  representative  of 
Will  Hays,  carried  such  a  tenor  in  his  speech 
when  he  declared  that  "  Censorship  of  any 
form  of  human  expression  is  a  dangerous 
I  thing,"  and  that  "  the  industry  is  just  getting 
its  house  in  order." 

Approximately  250  Ohio  exhibitors  were 
present  for  the  first  business  session  of  the 
convention,  which  was  held  at  the  Chitten- 
den Hotel,  January  lb'  and  17.  The  opening 
session  was  started  with  a  welcoming  speech 
by  Mayor  Thomas  on  Tuesday.  M.  J.  O'Toole, 
of  New  York,  and  Sidney  S.  Cohen,  national 
president,  were  the  speakers  at  this  meeting. 

At  the  speakers  table  during  the  banquet 
sat  Martin  S.  Smith,  Ohio  state  president,  who 
opened  the  banquet,  C.  C.  Pettijohn,  Sydney 
S.  Cohen,  M.  J.  O'Toole,  toastmaster ;  Mrs. 
0.  J.  Gurwell,  of  the  Cleveland  Cinema  Club, 
and  Harry  Davis,  of  Pittsburgh. 

Other  prominent  members,  state  and  na- 
tional, present  during  the  opening  day  were 
Gus  Sun,  Max  Steam,  William  M.  James, 
W.  A.  True,  Arthur  Ryan,  Sam  Bullock,  J. 
C.  Dennison,  John  F.  Kumler,  Henry  Eger, 
and  H.  M.  Richey,  Michigan. 

Treasurer  John  F.  Kumler,  Toledo,  informed 
the  convention  at  the  opening  afternoon  meet- 
ing that  the  Ohio  Motion  Picture  Theatre  Own- 
ers were  at  present  433  strong. 

Unprecedented  harmony  reigned  among  the 
committees,  members  of  which  went  into  ses- 
sion at  the  Chittenden  hotel,  early  Wednesday 
morning.  The  general  assembly  meeting  was 
Balled  at  11  a.  m. 

The  nominating  committee  took  but  a  tew 
minutes  to  nominate  back  to  office  the  entire 
list  of  state  officers.  Their  election  followed 
immediately  at  the  general  meeting.  They  art' 
Martin  S.  Smith,  president,  Toledo;  A.  G. 
iHettersheimer,  vice-president  at  large.  Cincin- 
nati :  and  the  vice-presidents,  William  M. 
James,  Columbus,  James  P.  Dunley,  Akron 
and  Dave  L.  Schumann,  Cleveland:  John  F. 
Kumler,  treasurer,  Toledo;  A.  F.  Kinzeler, 
secretary.  Dayton ;  and  the  members  of  the 
taecutive  committee,  G.  H.  Foster,  Marion; 
Wesley  H.  Price,  Norwalk;  Henry  Biberson, 
wr.,  Delaware;  Fred  N.  Tynes,  Portsmouth; 


Annual  Installation  Dinner  of 
A.  M.  P.  A.  Next  Week 

THE  Annual  Installation  Dinner  of 
the  Associated  Motion  Picture  Ad- 
vertisers will  take  place  at  the 
Cafe  Boulevard,  New  York,  Thursday 
afternoon,  January  25th.  Dinner  will  be 
only  for  members. 

The  officers  of  the  organization  who 
will  be  feted  are  as  follows:  John  C. 
Flinn.  President;  Victor  M.  Shapiro,  Vice 
President;  Horace  Judge,  Treasurer; 
Horace  D.  Wiley,  Secretary,  and  the  fol- 
lowing members  of  the  Board  of  Direc- 
tors: Chas.  W.  Barrall,  Arthur  Brilant. 
Arthur  Dietz,  P.  A.  Parsons,  and  Nat 
Rothstein. 


Late  News  Notes  from  the 
West  Coast  by  Wire 

A RESOLUTION  was  this  week  in- 
troduced into  the  Los  Angeles  city 
council  for  an  ordinance  preventing 
the  exhibition  of  Arbuckle's  pictures  or 
any  film  "  showing  anyone  who  might 
have  a  demoralizing  or  degrading  effect 
on  the  audience."  The  resolution  was 
tabled  after  a  short,  spirited  debate,  but 
will  come  up  for  reconsideration  within 
two  weeks. 

Henry  McRae  has  organized  the  Ori- 
ental Cinema  association  with  Robert 
Perry  Kerr  as  co-director,  Dal  Clawson, 
cinematographer  and  Edward  Bermundy 
•  assistant  director.  The  party  leaves  for 
China  on  the  "  Empress  of  Australia " 
on  the  18th.  Exteriors  will  be  made  for 
a  series  of  Oriental  pictures,  interiors  to 
be  made  on  the  coast  on  their  return. 

Harry  Drummond.  who  has  been  su- 
pervising Wesley  Barry's  vaudeville  tour, 
has  been  appointed  exchange  representa- 
tive for  Warner  Brothers  and  is  now  on 
his  way  to  New  York. 

Grauman's  Metropolitan  theatre  opens 
Jan.  26  with  "  My  American  Wife."  Jeff 
Lazarus  is  on  the  coast  from  New  York 
in  charge  of  exploitation  and  publicity. 

R.  A.  Walsh  has  been  engaged  to  di- 
rect Douglas  Fairbanks  in  an  original 
story  temporarily  titled  "  The  Black 
Pirate." 

Jess  Robbins  has  made  a  contract  with 
Edward  Horton  for  his  exclusive  services 
for  a  period  of  three  years  and  options 
for  additional  time.  By  the  terms  of  the 
contract  Horton  gives  up  his  speaking 
stage  work  entirely,  except  for  an  Or- 
pheum  circuit  tour  which  will  be  under 
the  supervision  of  Robbins. 


John  F.  Schwahn.  Hamilton;  and  Joseph  W. 
Trunk,  Youngstown. 

Of  the  resolutions  suggested  to  the  general 
committee,  and  among  those  which  were  passed 
was  the  pledging  of  unstinted  support  in  every 
manner  to  the  national  organization  in  its 
fight  to  eliminate  the  music  tax  evil.  A  reso- 
lution was  also  adopted  decrying  the  practice 
of  distributors  in  selling  to  non-tax  paying 
organizations  films  of  a  theatrical  nature.  A 
resolution  that  received  hearty  support  and 
which  passed  quickly,  was  that  introduced 
commanding  e  hibitors  not  to  buy  from  a  dis- 
tributor a  picture  that  has  more  than  a  four 
week  protection  guarantee.  Appreciation  of 
the  untiring  and  profitable  efforts  of  Martin 
S.  Smith,  high  in  its  praise,  was  one  of  the 
first  resolutions  passed. 

Fred  Harrington,  of  Pittsburgh,  a  member 
<>f  the  ways  and  means  commitee,  which  re- 
ported at  the  Wednesday  afternoon  closing 
session  delivered  an  address  that  contained 
fire,  brimstone  and  sulphur.  His  denuncia- 
tion regarding  the  attitude  taken  by  the  ma- 
jority of  the  members  of  the  Ohio  organiza- 
tion in  sitting  by  and  watching  it  function  on 
little  more  than  nothing  brought  happy  results. 
Twenty  minutes  after  he  had  delivered  his 
speech,  John  F.  Kumler  read  a  tabulation  of 
contributions  which  made  the  treasurv  richer 
by  $2,125. 

W.  A.  True,  the  later  part  of  the  Wednes- 
day afternoon  meeting  explained  to  members 
present  the  manner  in  which  the  theatre  own- 
ers' distributing  corporation  is  being  operated. 
Exchange  men,  of  which  there  were  several, 


were  requested  to  leave  the  meeting  room  dur- 
ing the  talk  by  Mr.  True. 

All  in  all  the  second  annual  convention  held 
by  the  motion  picture  theatre  owners  of  Ohio 
was  a  decided  success  in  that  there  was  ever 
present  a  note  of  harmony  in  the  proceedings 
and  suggestions  and  speeches  contained  much 
that  will  benefit  the  organization. 

Bronx  Exhibitors  Associa- 
tion Elects  Officers 

The  annual  election  of  officers  of  the  Bronx 
Motion  Picture  Theatre  Owners'  Association, 
Xew  York,  was  held  at  a  regular  meeting  on 
Thursday,  December  28th,  1922.  The  follow- 
ing officers  were  elected  for  1923: 

President,  John  J.  Wittman;  vice-president, 
John  ('.  Bolte;  executive-secretary,  Henry 
Cole;  treasurer,  Henry  Suchman;  sergeant- 
at-arms,  William  Wilson;  trustee,  Morris 
Ginsberg.  The  election  of  Mr.  Wittman 
marks  his  eleventh  term  as  president.  Henry 
Cole  is  now  serving  his  tenth  term  as  executive- 
secretary.  The  other  officers  are  now  in  their 
third  term  hi  their  respective  offices. 

The  eleventh  annual  installation  of  officers 
and  banquet  of  the  Bronx  Motion  Picture 
Theatre  Owners'  Association  will  b«  held  at 
Daubert's  clubrooms.  Grand  Concourse  and 
Fordham  Road,  on  Monday  evening,  January 
22nd.  1923.  at  7  p.  m.  Prominent  city,  county 
and  judicial  officials  and  representatives  of 
the  motion  picture  industry  will  be  present. 

This  dinner  is  an  annual  institution  and  is 
always  largely  attended.  The  B.  M.  P.  T.  0. 
Association  is  100  per  cent  representative  of 
the  Bronx  motion  picture  theatres. 

Washington  Houses  Asked 
to  Improve  Ventilation 

Last  Friday  the  proprietors  and  managers 
of  thirteen  Washington  theatres  were  asked 
by  Dr.  William  C.  Fowler,  District  Health 
Officer,  to  take  immediate  steps  to  improve 
the  quality  and  purity  of  the  air  in  their 
amusement  houses.  In  notifying  the  theatre 
men.  Dr.  Fowler  said  that  tests  in  their  houses 
had  shown  the  carbon  dioxide  content  of  the 
air  to  be  above  the  maximum  for  good  air. 
His  assistant.  Dr.  T.  M.  Price,  district  chem- 
ist, has  completed  the  tests  on  eighteen  of 
the  theatres,  including  the  thirteen  unsatis- 
factory houses.  Tests  made  last  summer  when 
the  Typhoon  and  other  systems  were  in  use, 
showed  only  one  out  of  eighteen  to  be  un- 
satisfactory. "  This  time  we  took  the  tests 
at  night,  and  they  will  continue  until  every 
theatre  in  Washington  is  visited,"  the  doctor 
added. 


New  Hodkinson  Managers  at 
Buffalo,  Pittsburgh 

ANNOUNCEMENT  is  made  by  the 
W.  W.  Hodkinson  Corporation  to 
the  effect  that  Mr.  G.  R.  Ainsworth 
becomes  branch  sales-manager  of  the 
Pittsburgh,  Pa.,  branch,  replacing  Mr.  A. 
W.  Carrick,  who  has  been  transferred  to 
the  Buffalo  branch  as  branch  sales-man- 
ager. 


432 


Motion    Picture  News 


Dr.  Klein  Talks  Before 
Adv.  Commission 

Douglas  D.  Rothacker,  of  the  International 
Advertising  Clubs,  head  of  the  Screen  Depart- 
mental of  the  National  Commission  and  presi- 
dent of  the  Screen  Advertisers  Association, 
was  one  of  the  big  figures  of  last  week's 
gathering  in  the  Hotel  Washington,  Washing- 
ton, D.  C,  of  the  Advertising  Commission. 

Since  the  reorganization  which  he  was  asked 
to  handle  some  time  ago,  Rothacker  has  de- 
voted considerable  time,  effort  and  money  to 
making  the  screen  departmental  a  success. 
He  now  sees  his  efforts  crowned  with  trium- 
phant achievement,  and  is  busily  planning  an 
intensive  membership  drive,  in  which  he  and 
his  associates  can  hand-pick  the  membership 
from  users  and  manufacturers  of  industrial 
film. 

To  secure  better  circulation  and  more  effi- 
cient distribution,  eliminate  misrepresentation, 
and  work  out  a  better  type  of  circulation  is 
the  kernel  of  Rdthacker's  interest  in  the 
Departmental. 

Dr.  Julius  Klein,  director  of  the  Bureau  of 
Foreign  and  Domestic  Commerce,  told  of  the 
advertising  methods  of  the  First  National 
Bank  of  Boston  in  Buenos  Ayres,  and  the  serv- 
ice they  give  Americans  and  Argentines;  of 
the  first  popcorn  machines  there  and  their 
success  with  the  Latins,  instantaneous,  and 
how  the  place  of  advertising  in  the  foreign  and 
domestic  economy  of  the  United  States  was  es- 
tablished. He  showed  the  need  of  balancing 
distribution,  sales  and  transport  costs  against 
the  smaller  items  of  production.  He  intimated 
that  a  fact  finding  and  business  data  compil- 
ation unit  was  to  be  built  up  in  the  Depart- 
ment to  aid  business  in  planning  advertising 
and  sales  campaigns.  "  In  some  sections  of 
China,"  Dr.  Klein  said,  "  movies  are  essential 
to  sell  your  article  to  the  Chinaman.  It  is  up 
to  you  as  to  whether  you  can  stand  the  expense 
of  the  film.  We  tell  you  the  conditions  in  our 
weekly  bulletins." 

Pettijohn  Plans  Support  on 
Missouri  Censorship 

C.  C.  Pettijohn,  in  St.  Louis  during  the 
week  to  confer  with  exhibitors  and  exchange 
men  on  the  censorship  situation,  departed  for 
Omaha,  Neb.,  confident  that  Missouri  will 
escape  from  the  clutches  of  the  reformers.  He 
told  the  local  film  men  that  he  had  studied 
conditions  in  Jefferson  City  during  his  recent 
visits  to  that  city,  and  is  certain  that  a  censor- 
ship bill  will  not  pass  the  Missouri  house  and 
senate. 

However,  Missouri  picture  men  are  not 
sleeping  on  their  guns.  They  realize  that  they 
have  a  fight  on  their  hands  :  have  mapped  out 
a  pretentious  campaign  and  are  moving  for- 
ward. 

Rev.  Howard  Billman,  assistant  secretary 
of  the  Church  Federation  of  St.  Louis,  and 
others  of  the  "  blue  nosed  "  contingent  reached 
Jefferson  City  last  week  to  start  their  lobby- 
ing for  censorship. 

A .  M.  P.  A.  Planning'  'Naked 
Truth"  Dinner 

The  third  annual  "  Naked  Truth "  dinner 
of  the  Associated  Motion  Picture  Advertisers 
will  be  held  at  the  Hotel  Biltmore  Saturday 
evening,  April  28. 

This  is  the  occasion  when  the  advertising 
and  publicity  men  in  the  motion  picture  indus- 
try play  host  to  the  film  magnates.  Commit- 
tees are  already  at  work  preparing  the  dra- 
matic bill  of  fare  under  the  direction  of  the 
president  of  the  association,  John  C.  Flinn. 


Wisconsin  Exhibitors  in 
Convention 

A MID-WINTER  state  convention  of 
over  300  members  of  the  Wiscon- 
sin Exhibitors'  Association  was 
held  in  Milwaukee  Thursday  and  Friday. 
National  officers  of  the  Motion  Picture 
Theatre  Owners  of  America  were  in  at- 
tendance, prominent  among  them  being 
Sidney  S.  Cohen,  A.  J.  Moeller,  M.  J. 
O'Toole,  Wm.  A.  True,  and  W.  D.  Bur- 
ford. 

The  legislative  committee  of  the  state 
association  is  preparing  for  activity,  as 
the  state  legislature  just  convening  will 
shortly  take  up  matters  concerning  tax- 
ation, blue  laws,  and  censorship.  Two 
bills  regarding  censorship  are  now  being 
drafted,  it  is  understood. 

Mr.  F.  J.  McWilliams,  Madison,  is 
president  of  the  Wisconsin  Exhibitors' 
Association,  and  Wm.  Baumann,  Mil- 
waukee, secretary.  Headquarters  for  the 
convention  are  at  the  Hotel  Wisconsin. 


Free  Theatres,  Barbecue 
for  Governor 

For  the  first  time  in  the  history  of  the 
motion  picture  industry  that  all  theatres  were 
thrown  open  to  the  public  free  in  any  city  or 
town  in  the  world,  was  in  Oklahoma  City, 
Okla.,  January  10th,  1923,  when  the  entire 
populace  and  visitors  attending  the  inaugura- 
tion of  Hon.  J.  C.  (Jack)  Walton  were  the 
invited  guests  of  Gov.  Walton.  It  is  esti- 
mated that  100,000  people  attended  the 
theatres  and  were  given  a  free  barbecue  and 
free  eats  and  drinks,  including  coffee  made 
in  the  world's  largest  coffee  pots,  four  in 
number. 

Over  three  hundred  head  of  cattle,  including 
large  quantities  of  buffalo,  deer,  chickens, 
rabbits  and  opossum  were  barbecued  and 
given  to  the  people,  together  with  bread, 
pickles,  onions  and  everything  necessary  for 
a  square  meal,  and  enough  to  last  for  two 
days,  and  no  one  denied  a  second  helping. 
Open  air  vaudeville,  carnival  shows,  square 
dances,  fiddlers  and  a  grand  ball,  all  free, 
helped  to  proclaim  the  Honorable  Jack  Wal- 
ton as  the  most  popular  Governor  in  the 
United  States. 


Conference  Is  Held  on 
Federal  Control 

The  national  conference  on  federal  control 
(CENSORSHIP)  of  motion  pictures  was 
held  at  the  New  York  Avenue  Presbyterian 
church  in  Washington  Thursday.  Addresses 
included  "  Possibilities  of  the  Motion  Pic- 
ture," by  Canon  William  Sheafe  Chase,  D.  D., 
of  the  Protestant  Episcopal  Church;  Senator 
Henry  L.  Myers  of  Montana  on  the  "  Need  of 
Congressional  Investigation  of  the  Motion 
Picture  Industry,"  and  Reverend  Clarence 
True  Wilson,  D.  D.,  Washington,  D.  C,  gen- 
eral secretary,  board  of  public  morals  of  the 
Methodist  Episcopal  Church.  Addresses  also 
were  delivered  by  Rev.  Dr.  H.  L.  Bowlby, 
secretary  of  the  Presbyterian  committee  on 
Sabbath  Observance,  "  Motion  Pictures  and 
the  Sabbath";  and  Rev.  George  J.  Becker  of 
New  York,  secretary  American  Sunday  School 
Union,  "  Motion  Pictures  and  the  Sunday 
School";  Dr.  Ellis  P.  Oberholzer,  Pennsyl- 
vania board  of  censors,  and  Rev.  Dr.  Clifford 
Gray  Twombly  of  the  Lancaster,  Pa.,  Protest- 
ant Episcopal  church,  on  "  Prohibition  and 
Motion  Pictures." 


National  Body  Tells  Stand 
Against  Arhuckle 

The  National  Committee  for  Better  Films, 
which  is  affiliated  with  the  National  Board  of 
Review,  at  the  regular  monthly  meeting  of 
its  executive  board,  held  January  11,  formally 
ratified  the  following  statement  prepared  by 
a  special  committee  to  define  the  position  of 
the  National  Committee  with  reference  to  the 
Arbuckle  films.  The  policy  of  the  National 
Committee  is  therefore  as  expressed  in  this 
statement : 

"  The  character  of  the  private  life  of  the 
motion  picture  actor  is  not  usually  taken  into 
consideration  by  our  reviewing  committees, 
since  naturally  in  most  cases  they  can  have 
little  authentic  information  about  it.  When, 
however,  offensive  incidents  in  the  life  of  a 
screen  star  have  been  so  widely  published  that 
an  unsavory  odor  has  been  attached  in  the 
public  mind  to  the  actor's  very  personality, 
then  such  incidents  become  an  element  in  the 
moral  influence  of  a  film  and  can  no  longer 
be  overlooked.  The  wave  of  public  resent- 
ment which  has  greeted  the  suggestion  that 
Roscoe  Arbuckle  be  allowed  to  resume  his  oc- 
cupation as  a  motion  picture  actor  is  evi- 
dence that  this  is  a  case  in  point.  The  Na- 
tional Committee  for  Better  Films  therefore 
will  not  recommend  or  place  on  its  selected 
lists,  issued  to  committees,  exhibitors,  and 
others,  for  entertainment  purposes,  any  films 
with  which  Mr.  Arbuckle  is  publicly  identi- 
fied. Although  it  has  in  the  past  listed  many 
of  this  actor's  films  as  being  amusing  and  free 
from  objectionable  features,  any  films  which 
have  been  so  listed  but  which  have  not  yet 
been  publicly  exhibited  will  be  removed  from 
our  lists.  The  lists  containing  the  older  Ar- 
buckle pictures  already  exhibited,  of  course, 
cannot  be  recalled." 


Many  Companies  File  for 
New  York  Business 

Motion  picture  companies  entering  the  busi- 
ness in  New  York  state  and  filing  papers  in 
the  Secretary  of  State's  office  during  the  past 
week  show  the  following  capitalization  and  di- 
rectors :  Lejaren  Hiller  Studios,  Inc.,  $20,- 
000,  R.  H.  Taylor,  Nutley,  N.  J.;  M.  B.  Wil- 
son, N.  E.  Williams,  New  York  City;  Rosehill 
Amusement  Co.,  Inc.,  $20,000,  M.  Guttman,  L. 
Guttman,  Tarrytown;  H.  Goldstein,  New 
York;  The  Playball  Company,  Inc.,  $500, 
Joseph  Quittner,  Arnold  Furst,  Philip  Krim- 
ko,  New  York;  Madison  Producing  Corpora- 
tion, $500,  Ira  Funkenstein,  B.  J.  Longstreet, 
M.  Kellv,  New  York;  Efde  Corporation,  $500, 
Anne  E'ichel,  M.  Elkin,  L.  I.  Fink,  New  York; 
Corinne  Griffith  Productions,  $1,000,  Edward 
Small,  C.  R.  Rogers,  Edward  Mackay,  New 
York;  Harry  Lyons  Realty  Corporation,  $10,- 
000,  L.  C.  Whiton,  Florence  Block,  Pauline 
Berger,  New  York;  Miracle  Theatre  Corpora- 
tion, $10,000,  Joseph  and  Abraham  Jame,  D. 
Goldstein,  New  York. 

Film  Players9  Club  Holds  i 
Annual  Bal  Masque 

This  week  at  Terrace  Garden,  New  York 
City,  the  sixth  annual  bal  masque  of  the  Film 
Players'  Club,  Inc.,  took  place.  This  affair 
had  been  looked  forward  to  for  some  time  and 
was  a  bigger  and  better  event  than  any  of  the 
five  preceding  years. 

The  club  is  trying  to  establish  a  fund  to 
furnish  their  new  quarters  at  110  West  44th 
street,  also  a  benevolent  fund  to  help  motion 
picture  players  who  through  sickness  or  other 
causes  have  met  with  reverses. 


January    2 7 ,    -f"  9  <?  J 


433 


Paramount  Closes  Contract 
for  Zane  Grey  Novels 

THE  current  and  future  works  of 
Zane  Grey,  the  prominent  author  of 
Western  novels,  are  to  be  pro- 
duced as  Paramount  pictures.  This  an- 
nouncement was  made  at  Hollywood 
Tuesday  by  Jesse  L.  Lasky,  who  stated 
that  under  the  contract  just  signed  Mr. 
Grey  will  collaborate  actively  in  the 
screen  production  of  his  stories. 

The  first  picture  to  be  produced  will 
be  "To  the  Last  Man,"  the  author's 
latest  work,  and  will  be  directed  by  Vic- 
tor Fleming,  Mr.  Lasky  said.  This  will 
be  followed  by  "The  Heritage  of  the 
Desert"  and  "The  Wanderer  of  the 
Wasteland." 

Mr.  Grey  will  work  hand  in  hand  with 
Lucien  Hubbard,  one  of  the  production 
advisory  editors  at  the  Lasky  studio 
and  Mr.  Hubbard  will  collaborate  with 
Doris  Schroeder  in  writing  the  continu- 
ities. 

It  is  planned  to  produce  the  Zane  Grey 
pictures  on  their  exact  locations,  the  first 
in  Arizona,  the  second  in  Utah,  and  so 
on.  The  production  of  "  To  the  Last 
Man  "  will  be  started  early  in  the  Spring. 


Release  Dates  Set  for 
Two  Fox  Specials 

Announcement  of  release  dates  for  "  The 
Net"  and  "Does  It  Pay?,"  two  special  pro- 
ductions on  the  newly  announced  1923  pro- 
gram of  Fox  Film  Corporation,  were  made 
this  week  at  the  New  York  headquarters  of 
the  organization. 

The  dates  are :  "  The  Net "  February  25, 
and  "Does  It  Pay?"  March  4. 

J.  Gordon  Edwards,  who  directed  "  Nero," 
the  Fox  special  of  last  year,  is  now  in  Florida 
screening  the  final  scenes  of  "  The  Net  "  which 
is  an  adaptation  of  Maravene  Thompson's  emo- 
tional drama  that  has  to  its  credit  a  long  and 
successful  engagement  on  Broadway. 

The  cast  includes  such  names  em  Barbara 
Castleton,  Raymond  Bloomer,  Albert  Roscoe, 
Peggy  Davis,  Arthur  Gordoni.  and  Claire  De 
Lores. 

"Does  It  Pay?"  features  Hope  Hampton 
and  was  directed  by  Charles  Horan.  Among 
the  members  of  the  cast  in  addition  to  Miss 
Hampton,  are:  Robert  T.  Haines,  Florence 
Short,  Walter  Petri,  Peggy  Shaw,  Charles 
Wellesley,  Mary  Thurman,  Claude  Brooks. 
Querre  Gendron,  Marie  Shotwell.  and  Bunny 
Grauer. 


F.B.O.  Buys  Broadway 
Stage  Success 

Einil  Offeman,  production  manager  at  the 
R-C  Studios  in  Los  Angeles  announces  two 
further  purchases  of  screen  material,  effected 
with  the  cooperation  of  the  Eastern  Scenario 
Department,  headed  by  John  Brownell.  This 
makes  a  total  of  eight  new  stories  acquired 
by  the  Film  Booking  Offices  of  America  in 
the  period  of  three  months. 

For  the  first  time  since  the  organization  of 
the  Film  Booking  Offices,  a  successful  Broad- 
way stage  play  has  been  bought  for  screen 
interpretation.  The  play  is  "  Lights  Out," 
a  comedy-drama  by  Mann  Page  and  Paul 
Dickey  which  was  produced  recently  at  the 
Vanderbilt  theatre. 

The  second  recent  purchase  of  F.  B.  0. 
is  "Knight  of  the  Range"  by  William  Wal- 
lace, a  unique  Western  story  which  appeared 
as  a  novelette  in  Top  Notch  magazine. 


Scenes  from  the  Cosmopolitan  production  "  The  Enemies  of  Women."  directed  by  Allan  Crosland,  with 
Lionel  Barrymore,  Wm.  H.  Thompson  and  Pedro  Cordoba  in  the  leading  male  roles. 

Universal  Plans   Sales  Cabinet 

Sales  Chiefs  Located  in  Territories 
to  Have  Final  Say  on  All  Contracts 


PLANS  for  the  most  far-reaching  sales 
reorganization  ever  undertaken  by  the 
Universal  Pictures  Corporation,  and 
which  may  establish  precedents  in  the  motion 
picture  industry,  have  been  drawn  up  by  Carl 
Laemmle,  president  of  that  company,  and  will 
soon  be  put  into  effect.  The  new  policies  arc- 
promised  to  be  epoch-making  in  furthering 
closer  relationship  with  Universal's  exhibitor 
patrons. 

In  the  first  place,  according  to  a  statement 
just  issued  from  the  Universal  home  otlice, 
Universal  sales  affairs  hereafter  will  be  regu- 
lated by  a  sales  cabinet,  to  consist  of  Art 
Schmidt,  general  sales  manager,  and  a  group 
of  assistant  sales  managers.  This  cabinet  will 
have  four  regular  meetings  a  year  and  will 
operate  exactly  as  an  important  political  cabi- 
net, in  handling  and  passing  upon  the  sales 
policies  of  Universal. 

The  assistant  sales  managers  will  not  be  sta- 
tioned in  New  York  but  each  will  have  a  ter- 
ritory or  division  in  which  he  is  the  supreme 
sales  head.  Each  division  will  include  a  num- 
ber of  Universal's  branch  exchanges  for  which 
the  assistant  sales  manager  of  that  territory 
will  be  responsible.  These  men  will,  in  a 
way,  take  the  home  offices  to  the  door  of 
every  exhibitor. 

As  officials  of  the  Universal  home  offices, 
it  will  be  their  chief  duty  to  maintain  constant 
touch  with  all  exhibit ora  in  their  territories, 
by  personal  contact,  and  to  get  Hist  hand  in- 
formation and  suggestions  that  will  help  Uni- 
versal to  make  the  right  kind  of  pictures  and 
to  provide  the  best  possible  distribution  service. 

The  most  striking  feature  of  this  system 
will  be  the  fact  that  the  assistant  sales  man- 


agers will  have  the  final  power  to  pass  upon 
contracts  in  their  respective  territories.  This 
means  the  saving  of  much  time  and  money, 
both  to  Universal  and  to  the  individual  ex- 
hibitors, and  also  will  mean  a  vast  increase  of 
good-will  between  exhibitors  and  the  Universal 
sales  force  in  the  field. 

The  Universal  chief  is  now  prepared  to  take 
definite  steps  to  avoid  a  situation  where  con- 
tracts have  to  be  passed  upon  by  the  home 
office,  whatever  may  be  the  facilities  of  the 
home  office  for  keeping  in  touch  with  the 
field.  It  is  felt  that  a  territorial  manager, 
constantly  in  touch  with  the  exhibitors  and 
conditions  of  his  territory,  and  at  the  same 
time  in  full  knowledge  of  national  policies, 
is  the  logical  man  to  determine  the  fitness  of 
any  contract  made  in  his  territorv. 


Lichtman  Offers  Dr.  Coue 
Picture  Contract 

Al  Lichtman,  president  of  the  Al  Lichtman 
Corporation  and  vice-president  of  Preferred 
Pictures.  Inc.,  has  written  a  letter  to  Dr.  Emile 
Coue.  originator  of  the  Coue  system  of  self- 
healing  and  self-control,  in  which  he  offers  the 
noted  savant  $5,000  a  week  to  appear  in  a  mo- 
tion picture. 

After  receiving  the  letter,  Dr.  Coue  was 
quoted  by  the  New  York  newspapers  as  saying 
that  lie  had  the  offer  under  consideration  and 
that  if  he  did  accept  it  the  money  would  be 
turned  over  to  his  clinics  in  New  York.  In- 
cidentally, it  developed  that  Coue  i«  a  motion 
picture  "  fan." 


4.54 


Motion    Picture  News 


Should  Film  Vary  from  Its  Source? 

Carl  Laemmle  Says  "Yes"  and  Defends 
Practice  as  Needed  for  Screen  Technique 


CRITICISMS  leveled  at  the  screen  adap- 
tation of  Booth  Tarkington's  book  "  The 
Flirt  "  becai.se  the  screen  version  varied 
from  the  literary  work,  has  brought  a  response 
from  Carl  Laemmle.  president  of  Universal 
Pictures  Corporation.  The  response  has  taken 
the  form  of  a  letter  addressed  to  photoplay 
editors  and  reviewers  all  over  the  country. 

Mr.  Laemmle  defends  the  piactice  of  intro- 
ducing changes  in  the  film  adaptation  of  a 
book  or  a  play  as  a  necessary  factor  to  pro- 
duce suitable  screen  entertainment.  More- 
over, he  forecasts  variations  from  the  original 
that  will  be  incorporated  in  the  coming  pictur- 
ization  of  Victor  Hugo's  "  The  Hunchback  of 
Notre  Dame,"  and  offers  the  following  expla- 
nation : 

Victor  Hugo  wrote  -"  The  Hunchback  of 
Xotre  Dame "  for  an  age  "  which  licked  up 
red  meat.  So  he  packed  his  story  full  of  lust 
and  blood  and  thunder,  and  gruesome,  grisly, 
ghoulish,  to  say  nothing  of  gory,  stuff.'* 

The  public  today  "  still  likes  dripping  red 
meat  in  its  literature  and  even  on  its  stage 
but  not  on  its  screen."  The  problem  to  be 
faced  is  to  make  a  motion  picture  which  will 
not  be  offensive,  which  will  conform  with  to- 
day's screen  taste,  and  which  at  the  same  time 
will  "  retain  all  the  power  and  virility  of 
Hugo's  masterpiece."  To  realize  this  objec- 
tive, if  the  story  is  to  be  screened  at  all — and 
it  will  be — departures  must  be  made  from  the 
original.  "  It  is  better  to  present  a  classic 
in  a  palatable  form  than  in  an  nndigestible 
mass." 

Mr.  Laemmle  continues  as  follows: 
M  It  is  high  time  that  intelligent  people 
recognized  the  fact  that  the  art  of  the  screen 
is  distinct  in  itself,  and  that  it  has  its  own 
technique.  There  are  very  few  books,  and 
fewer  plays  which  can  be  translated  to  the 
screen  in  the  e  act  form  in  which  they  orig- 
inally appear.  The  only  two  stage  plays 
which  I  can  recall  to  mind  at  this  moment 
wjiich  were  absolutely  suited  to  exact  screen 
treatment  were  '  The  Storm,'  and  '  23}  2  Honrs 
Lea  ve." 

•'  This  seldom  occurs,  however-.  If  books  and 
plays  were  screened  exactly  as  they  are  writ- 


ten or  acted,  the  result  would  be  a  lot  of  piffle 
which  nobody  could  keep  awake  through.  ^ 

"•  The  sooner  reviewers  and  the  public  *t 
large  realize  that  a  perfect  picture  is  the  sole 
end  of  the  screen  art,  just  as  a  perfect  paint- 
ing, a  perfect  melody,  book  or  play  are  the 
ends  of  other  various  arts,  the  less  carping 
criticism  there  will  be  over  inconsequentials 
and  the  more  enjoyment  there  will  be  over 
screen  achievement. 

"Let  me.  cite  a  specific  instance  of  great 
import.  Shakespeare  adapted  many  of  his 
plays  from  other  men's  plots — from  plays  and 
stories  which  in  some  instances  were  well 
known  t<»  Shakespeare's  contemporaries.  Did 
this  make  Shakespeare's  plays  any  less  perfect 
or  popular?  Did  it  keep  his  plays  from  being 
recognized  as  outstanding  examples  of  stage 
craftsmanship  ¥ 

"  Then  why  should  the  craftsmen  of  the 
screen — a  new  art — be  howled  down  for  treat- 
ing material  in  the  way  necessary  for  the  pro- 
duction of  perfect  pictures? 

"  I,  for  one,  am  going  to  stand  on  my  rights 
as  a  screen  producer — and  make  pictures  ac- 
cording to  screen  principles — pictures  that  will 
please  and  entertain  screengoers — not  pictures 
to  cater  to  the  quibbling*  of  minutia 
inuniblers." 


Strongheart  to  Feature  in 
London's  "White  Fang" 

"  White  Fang,"  one  of  Jack  London's  best- 
known  stories,  has  been  selected  by  Jane 
Murfiii  and  Lawrence  Trimble  as  the  next 
story  in  which  the  dog  Strongheart  will  be 
featured.  "  White  Fang "  will  be  a  First 
National  release.  Director  Trimble  has 
already  begun  "shooting"  in  Bainff,  Canada. 
An  added  attraction  in  the  new  production 
will  be  the  appearance  of  "  Lady  Julie," 
bought  by  Mr.  Trimble  and  Miss  Murfin  from 
Bruno  Hoffman  of  the  Princeton  Kennels, 
White  Plains,  X.  Y..  at  a  cost  reported  at 
$8,000.  "Lady  Julie"  captured  every  prize 
in  her  class  at  the  recent  dog  show  in 
Live,  -V  V. 


Scenes  from  "  Hunting  Big  Came  in  Africa." 

"  Wandering  Daughters  *'  Is 
Young  Assignment 

"  Wandering  Daughters,"  Dana  Burnett's 
story,  published  in  Cosmopolitan  Magazine, 
will  be  Director  James  Young's  initial  picture 
for  First  National  release.  The  deal  for  the 
story  was  made  through  tht  courtesy  of  Arthur 
Jacobs  and  Frank  Borzage,  now  associated  in 
their  own  productions. 

Mr.  Borzage  was  the  director  of  u  Humor- 
esque "  and  other  notable  successes.  Sam 
Rork  represented  Mr.  Young.  The  announce- 
ment of  the  deal  was  made  through  the  offices 
of  Associated  First  National.  "  Wandering 
Daughters  "  will  be  made  at  the  United  Studios 
at  Hollywood. 

Director  Young  will  make  a  series  of  James 
Young  Productions  for  First  National.  How- 
ever, after  he  has  finished  "  Wandering  Daugh- 
ters "  he  will  return  to  the  Richard  Walton 
Tullv  fold  and  direct  "  Trilby  "  for  Mr.  Tullv. 


Scenes  from  "  The  Bohemian  Girl,"  an  American  Releasing  Corporation  offering.  Produced  by  Harley 

Knowles. 


Fox's  Releases  for  |,Week 
of  January  15th 

FOX  FILM  CORPORATION  re- 
leases for  the  week  of  January  15 
include  a  William  Russell  feature,  an 
Al  St.  John  special  two-reel  comedy,  a 
Sunshine  Comedy  and  a  Mutt  and  Jeff 
cartoon. 

"  Man's  Size  "  is  the  title  of  the  Wil- 
liam Russell  production  which  is  a  story 
of  the  Canadian  Rockies.  George  Schneid- 
erman,  the  cameraman,  is  said  to  have 
incorporated  many  shots  of  rare  scenic 
beauty  in  the  filming  of  the  story.  How- 
ard M.  Mitchell  is  the  director,  and  Alma 
Bennett  plays  the  feminine  lead  opposite 
the  robust  star.  Others  in  the  cast  are 
Stanton  Heck.  Charles  K.  French,  James 
Gordon  and  Evelyn  Selbie.  The  story  is 
by  William  McLeod  Raine,  and  Joseph 
Franklin  Poland  is  credited  with  the 
adaptation. 

Al  St.  John  appears  in  comedy,  "Young 
and  Dumb."  which  is  declared  to  be  one 
of  the  finest  bits  of  fun-making  on  the 
actor's  record. 

"  The  Wise  Cracker "  is  the  Sunshine 
Comedy,  and  "  Down  in  Dixie "  is  the 
title  of  the  reel  that  exploits  the  caoers 
of  Bud  Fisher's  pen  and  ink  comedians, 
Mutt  and  Jeff. 


January    2 7 ,  1923 


435 


M.  P.  Salesmen  Elect  Phil  E. 
Meyer  President 

AT  a  meeting  of  the  Motion  Picture 
Salesmen,  inc.,  held  last  Saturday 
at  Hotel  Astor,  New  York,  Phil  E. 
Meyer,  of  the  New  York  sales  branch  of 
Associated  Exhibitors,  was  elected  presi- 
dent for  the  coming  year. 

The  organization,  which  is  maintained 
for  social  and  benevolent  purposes,  is 
compcsed  of  practically  all  the  picture 
salesmen  in  the  metropolitan  area,  in- 
cluding Greater  New  York,  Northern 
New  Jersey  and  Western  Connecticut. 
There  are  now  about  175  names  on  the 
membership  roll.  Mr.  Meyer  is  one  of 
the  best  known  salesmen  in  the  country. 
Motion  Picture  Salesmen,  Inc.,,  voted 
also  to  hold  their  annual  dinner  at  the 
Hotel  Commodore,  February  17. 


Anthony  Paul  Kelly  to  Do 
Script  for  Meighan 

Anthony  Paul  Kelly,  author  of  M  Three 
Faces  East,"  the  dramatic  success  of  three 
seasons  ago,  has  been  engaged  to  write  the 
continuity  for  "  White  Heat,"  the  story  which 
was  written  for  Thomas  Meighan  by  R.  G. 
Kirk,  the  Saturday  Evening  Poxt  writer  of 
dramatic  tales  laid  in  steel  mills. 

"  White  Heat  "  will  follow  the  completion 
of  "  The  Ne'er-do-well."  on  which  he  is  now 
Working  in  Panama  under  the  direction  of 
Alfred  E.  Green. 


Change  of  Title  for  Ruth 
Roland's  New  Serial 

Pathe  announces  change  of  the  title  of  Ruth 
Roland's  next  serial  release  from  "  The  Riddle 
of  the  Range "  to  "  Haunted  Valley."  The 
Roland  serial  is  scheduled  to  follow  "  Plun- 
der" with  Pearl  White  which  will  he  released 
on  January  28. 


Scenes  from  "  The  Broken  Violin."  featuring  Dorothy  Mackaill.  Arrow. 

Goldwyn  Announces  Policy  Change 

Unit  System  to  Be  Installed  to  Give 
Free  Rein  to  Leading  Directors 


Scenes  from  the  Paramount  picture,  "  Drums  of  Fate," 
starring  Mary  Miles  Minter. 


AN  important  change  in  production  policy 
was  announced  this  week  by  the  Gold- 
wyn Pictures  Corporation.  Hereafter 
the  unit  system  will  be  employed  in  making 
the  big  feature  pictures  to  which  the  com- 
pany has  committed  itself. 

Each  director  will  hr\e  his  own  sta^T  ar.d 
will  be  given  every  facility  in  putting  into  his 
productions  his  own  individuality  and  person- 
ality. He  will  have  the  cooperation  of  the  de- 
partment heads  of  the  Culver  City  studio,  but 
each  unit  will  be  separate  unto  itself. 
The  announcement  was  made  by  Abraham 

Lehr,  vice-president  in  charge  of  production, 
following  conferences  with  President  F.  -J. 
Godsol  and  Nice-President  Edward  Bowes, 
both  of  whom  have  just  returned  to  New  York 
alter  spending  several  weeks  at  the  studio. 

"  Great  motion  pictures  cannot  be  made  by 
the  factory  system,"  said  Mr.  Lehr.  u  We 
have  on  our  directorial  staff  men  of  outstand- 
ing accomplishment.  Their  ability  is  unique 
and  individual,  and  we  mean  to  give  full  play 
to  their  special  gifts." 

Marshall  Neilan  recently  transferred  his 
whole  staff  to  the  Goldwyn  studios  and  is  re- 
leasing his  pictures  through  that  company. 
The  personnel  consists  of  Frank  Urson,  asso- 
ciate director;  Leeds  Baxter,  business  man- 
ager; Tom  Held,  assistant  director;  David 
Kesson.  chief  cinematographer ;  and  D.  J. 
Gray,  film  editor.  Howard  Higgins  has  just 
been  engaged  as  production  manager.  Mr. 
Neilan  is  now  producing  "  The  Eternal  Three," 
an  original  story  from  his  own  pen. 

Eric  von  Stroheim,  who  recently  signed  a 
long-term  contract  with  Goldwyn.  will  have 
Ernest  Traxler  as  production  manager  and 
Ben  Reynolds  as  first  cameraman.  Mr.  von 
Stroheim  is  now  in  San  Francisco  writing  the 
scenario  for  Frank  Norris'  great  novel,  "  Mc- 
Teague,"  which  will  be  his  first  picture  under 
his  new  affiliation. 

Rupert  Hughes  is  now  writing,  directing, 
titling,  and  editing  his  own  productions. 

Under  his  new  long-term  Goldwvn  contract. 


King  Vidor  will  make  a  series  of  special  pro- 
ductions, the  first  of  which  will  be  adapted 
from  the  famous  stage  plav,  "  Three  Wise 
Fools." 

Clarence  Badger,  specially  engaged  to  di- 
rect "  Red  Lights,"  will  have  Charles  Hunt 
for  production  manager. 

Great  interest  attaches  to  Goldwyn's  mam- 
moth production  of  "  Ben-Hur."  June  Math- 
is,  editorial  director  of  the  studios,  is  putting 
the  finishing  touches  on  the  scenario  for  Gen. 
Lew  Wallace's  immortal  story. 

Catherine  Hilliker  and  H.  H.  Caldwell,  who 
were  recently  placed  under  contract  as  asso- 
ciate and  title  editors,  are  editing  and  titling 
'*  Mad  Love,"  a  stupendous  production  starring 
the  dashing  Pola  Negri  in  the  role  of  a  se- 
ductive siren.  The  photoplay  was  written  by 
Dimitri  Buchowetzky,  a  Pole. 

Bob  Wagner  Made  Director 
For  Paramount 

BOB  WAGNER,  noted  American  hu- 
morist and  author  of  numerous 
stories  and  articles  based  on  studio 
life;  artist  and  once  mechanical  engineer 
and  for  the  past  year  a  member  of  the 
Titling  department  at  the  Lasky  studio 
is  to  be  a  Paramount  director,  according 
to  an  announcement  made  by  Jesse  L. 
Lasky  at  Hollywood.  His  first  picture 
will  be  from  an  original  story  by  Walter 
Woods,  and  Walter  Hiers  will  star  in  it. 
Work  will  start  March  25  and  meanwhile 
Hiers  will  make  another  picture,  "Sev- 
enty-Five Cents  An  Hour." 

The  quality  that  Rob  Wagner  hopes 
to  introduce  into  his  pictures  is  one  of 
whimsical  humor.  It's  the  way  I  look 
at  life,"  he  observes,  "from  the  side  lines, 
as  it  were.  This  quality  of  whimsical 
humor  in  photoplay  it  seems  to  me  ought 
to  prove  a  welcome  note.  I  do  not  ex- 
pect to  create  roars  of  cataclysmic  mirth, 
but  hope  to  make  the  audiences  purr,  so 
to  speak,  throughout  the  length  of  the 
picture. 


436 


Motion    Picture  News 


Belasco  Indentified  with  Industry 

Great  Producer  Will  Aid  Warner  Bros,  in 
Screen   Productions   of  Stage  Successes 


DAVID  BELASCO  has  at  last  been  in- 
duced to  enter  the  picture  industry. 
After  numerous  attempts  on  the  part 
of  producers  to  secure  co-operation  of  the 
foremost  of  all  theatrical  producers  in  the 
making  of  motion  pictures  it  remained  for 
the  progressive  Warner  Brothers  to  conclude 
the  deal. 

This  announcement  was  made  from  the 
Warner  offices  at  the  end  of  last  week.  With 
it  came  the  announcement  that  three  of  the 
Belasco  stage  successes  would  be  produced  by 
Warner  Brothers.  They  are  "  The  Gold  Dig- 
gers/' by  Avery  Hopwood,  which  enjoyed  one 
of  the  longest  runs  on  record  along  Broad- 
way; "  Debureau,"  by  Sacha  Guitry,  in  which 
Lionel  Atwill  enjoyed  a  long,  successful 
Broadway  run,  and  "  Daddies,"  by  Lessing 
Hubble,  also  a  past  hit  on  Broadway. 

It  is  understood  that  an  advance  rvysuty 
of  $250,000  in  addition  to  a  percentage  ar- 
rangement on  the  profits  of  the  productions 
concluded  the  deal. 

The  arrangement  personally  identifies  Mr. 
Belasco  with  the  picture  industry  for,  ac- 
cording to  Abe  Warner,  the  famous  producer 
will  have  supervision  of  the  selection  of  the 
casts,  will  aid  in  the  preparation  of  the 
scenarios,  will  suggest  in  the  cutting  and 
titling  and  place  his  stamp  of  approval  on  the 
finished  productions. 

Warner  Brothers  will  produce  the  three 
plays  at  their  West  Coast  studios  and  in  all 
likelihood  Mr.  Belasco  will  go  to  Los  Angeles 
the  latter  part  of  this  year  to  supervise  the 
making  of  the  pictures,  though  the  latter  is 
not  an  assured  fact. 

Abe  Warner,  when  seen  at  the  Warner 
offices  in  New  York  City,  had  the  following 
to  say  regarding  the  Belasco  deal: 

"  We  feel  that  in  closing  this  deal  with  Mr. 
Belasco  we  have  accomplished  a  great  achieve- 
ment and  one  of  which  we  are  very  proud. 


Mr.  Belasco  has  assured  us  that  he  is  as 
anxious  as  we  are  that  these  three  plays  when 
produced  on  the  screen  be  as  great  successes 
as  they  were  on  the  stage. 

"  The  money  involved  is  not  a  serious  con- 
sideration with  Mr.  Belasco.  He  thinks  more 
of  the  art  and  the  proper  dramatic  touch  and 
there  is  no  one  better  qualified  to  see  that 
just  the  proper  dramatic  appeal  is  transposed 
to  the  screen. 

"  Unfortunately,  Mr.  Belasco  cannot  give 
all  of  his  time  to  the  production  of  these  pic- 
tures, but  by  the  time  he  has  supervised  the 
preparation  of  the  scenario,  the  cutting  and 
titling  and  the  securing  of  proper  equipment 
these  will  virtually  be  Belasco  productions. 

"  We  intend  to  follow  every  suggestion 
made  by  Mr.  Belasco  just  as  far  as  possible 
and  we  further  intend  that  no  expense  shall 
be  spared  in  the  making  of  these  pictures. 
We  are  not  in  a  position  to  say  yet  just  what 
stars  will  appear  in  the  productions,  but  we 
hope  where  possible  to  secure  the  services  of 
those  who  helped  make  them  tremendous  stage 
successes." 

"The  Gold  Diggers"  is  the  first  play 
scheduled  for  production  and  from  present 
indications  it  will  be  completed  and  released 
next  fall.  "  Debereau  "  and  "  Daddies  "  will 
follow  in  the  order  named. 


Goldwyn  Buys  "Captain 
of  Souls' f 

Edgar  Wallace's  "  Captain  of  Souls  "  has 
been  purchased  for  screen  production  by  Gold- 
wyn Pictures  Corporation.  It  is  a  novel  for 
the  occult  with  a  vein  of  mystery  shot  through 
it  and  should  make  ideal  screen  material.  It 
is  far  different  from  the  ordinary  novel  and 
Goldwyn  expects  to  make  of  it  one  of  the  most 
unusual  pictures  ever  produced. 


Scenes  at  top  and  bottom  from  "  Carmen,  Jr.,"  starring 
Baby  Peggy.     The  center  view  shows  the  tiny  star 
as  she  appears  in  the  Century  comedy,  "Sweetie." 

"  The  Bohemian  Girl  "  Will 
Tour  the  Dominion 

Basil  Horsfall,  Canadian  operatic  im- 
presario, has  entered  into  an  arrangement  with 
American  Releasing  Corporation  whereby  he 
will  present  Harley  Knoles'  production  of 
"  The  Bohemian  Girl "  in  conjunction  with  a 
presentation  of  the  opera  from  which  the  pic- 
ture is  taken. 

For  this  purpose  he  is  organizing  a  com- 
pany of  singers  who  will  enact  the  principal 
scenes  to  give  way,  at  intervals,  to  the  motion 
picture  in  the  same  manner  popularized  by 
George  Beban  and  "  The  Sign  of  the  Rose." 
The  company  will  tour  the  Dominion. 


Two  Paramount  Releases 
Due  January  22 

PARAMOUNT  will  release  two  pic- 
tures on  January  22,  Jack  Holt  in 
"  Making  A  Man,"  and  Alice  Brady 
in  "  Missing  Millions."  Oddly  enough, 
both  pictures  were  directed  by  the  same 
man,  Joseph  Henabery,  and  both  sce- 
narios were  written  by  Albert  Shelby  Le- 
Vino. 

"  Making  A  Man  "  is  from  an  original 
story  by  Peter  B.  Kyne  and  is  the  sec- 
ond of  that  author's  tales  in  which  Jack 
Holt  has  been  starred  during  the  past 
year. 

Eva  Novak  plays  opposite  Holt,  while 
Bert  Woodruff,  Frank  Nelson,  Robert 
Dudley,  J.  P.  Lockney  and  Kalla  Pasha 
are  in  the  cast. 

"  Missing  Millions,"  which  is  Alice 
Brady's  second  picture  of  the  current 
season  is  an  adaptation  of  one  of  Jack 
Boyle's  Boston  Blackie  stories  and  is 
a  crook  melodrama.  Miss  Brady  plays 
the  part  of  the  crook  heroine  and  David 
Powell  has  the  role  of  "Boston  Blackie," 
her  partner.  The  cast  includes  Frank 
Losee  and  William  B.  Mack. 


Scenes  from  Warner  Brothers'  new  offering  "  Little  Church  Around  the  Corner." 


January    2 7 ,  1923 


437 


Scenes  from  the  forthcoming  Selznick  production,  "The  Common  Law,"  from  the  story  by  Robert  W.  Cham- 
bers.    Co-stars  Corinne   Griffith,   Conway  Tearle  and    Elliott   Dexter  will  be  seen 


Conditions  Abroad  Are  Improving 

First  National  Foreign  Manager  Says 
Big  American  Specials  Are  in  Demand 


Private  N.  Y.  Showing  for 
"The  Christian" 

npHE  world  premiere  of  Goldwyn's 
screen  version  of  Sir  Hall  Caine's 
famous  novel,  "  The  Christian," 
produced  by  Maurice  Tourneur,  will  be 
held  at  the  Capitol  theatre,  New  York, 
before  an  invited  audience  on  Tuesday 
morning,  January  23  at  10.15  o'clock. 
"  The  Christian "  will  be  shown  with  a 
Rothafel  presentation. 

Interest  in  this  photoplay  on  the  part 
of  exhibitors  is  said  to  be  unusually  keen 
and  many  of  them  will  be  present  at  the 
invitation  showing,  not  only  from  the 
territory  served  by  the  New  York  ex- 
change but  from  the  territory  embraced 
in  surrounding  branch  exchanges.  

Canada  Firm  to  Handle 
Lichtman  Specials 

Al  Lichtman,  President  of  Al  Lichtman  Cor- 
poration, which  handles  the  output  of  Pre- 
ferred Pictures,  Inc.,  announces  that  Famous 
Players  of  Canada  have  closed  a  deal  by  which 
they  will  handle  four  of  the  Preferred  specials. 
These  are  "  Shadows,"  "  The  Hero,"  "  Thorns 

I  and  Orange  Blossoms "  and  "  Are  You  a 

j  Failure?" 

The  Dominion  Films,  through  the  Famous 
Players  of  Canada,  is  now  handling  "  Rich 

!  Men's  Wives "   in  the   Canadian  territory. 

'  "  Shadows  "  will  be  released  in  Canada  within 
the  next  two  weeks. 

"Her  Reputation"  Rapidly 
Nearing  Completion 

Production  is  progressing  rapidly  toward 
completion  at  the  Thomas  H.  Ince  Studios, 
Culver  City,  California,  on  the  picture,  "  Her 
Reputation."  The  leading  role  in  this  story 
of  newspaper  life  is  portrayed  by  May  Mc- 
Avoy,  supported  by  Cullen  Landis.  The  pro- 
duction is  made  from  an  original  story  by 
Bradlev  King,  under  the  direction  of  John 
•Griffith  Wray. 


Richard  Travers  and  Jean  Scott,  a  Pro- 
ducers Security  release. 


E BRUCE  JOHNSOX,  foreign  manager 
for  Associated  First  National,  who  has 
•  just  returned  from  a  three  months' 
trip  in  Great  Britain  and  the  continent,  re- 
ports picture  conditions  improving  in  all 
countries  except  the  Central  Empires.  This, 
he  declares,  is  particularly  true  of  the  market 
for  American  screen  product. 

u  The  backbone  has  fallen  out  of  Italian 
and  German  production,"  says  Mr.  Johnson. 
"  Exhibitors  who  have  been  depending  on 
cheap  German  and  Italian  pictures  have  found 
that  they  must  have  the  high-class  American 
production  despite  the  higher  cost  of  such  pro- 
ductions. But  it  is  only  the  high-class  pictures 
that  are  being  demanded.  Ordinary  American 
screen  plays  are  lucky  to  get  by  because  for- 
eign countries  can  usually  supply  ordinary 
pictures  from  their  own  market.  But  with 
the  super  productions  made  in  America  the 
exhibitors  can  afford  to  pay  a  price  commen- 
surate with  the  production  costs  because  the 
people  in  foreign  countries  are  as  anxious  to 
see  such  pictures  as  are  our  own. 

"  In  Scandinavia  ,  Italy,  France  the  local 
producer  has  an  advantage  over  us  because 
the  theatres  will  take  in  more  money  with  the 
ordinary  home  product  than  it  will  with  the 
ordinary  American  production,  and  the  local 
picture  cost  only  about  $10,000  to  produce. 

"  Italy  shows  a  marked  improvement  in  all 
lines  of  trade  since  the  Fanscisti  movement 
has  brought  into  power  some  of  the  best  men 
in  Italy,  and  pictures  are  getting  and  will 
continue  to  get  their  share  of  the  general 
improvement. 

"  England  is  doing  well.  The  exhibition  of 
pictures  has  improved  greatly  and  exploitation 
is  now  being  done  along  the  lines  in  vogue 


here.  Some  very  nice  theatres  have  been  built 
in  the  suburbs  of  London  and  other  citiea." 


"Souls  for  Sale"  Will 
Have  Star  Cast 

Rupert  Hughes  is  going  to  have  an  all-star 
cast  in  "  Souls  for  Sale,"  his  next  Goldwyn 
picture.  Here  is  the  list :  Richard  Dix,  Frank 
Mayo,  Lew  Cody,  Mae  Busch  and  Barbara  La 
Marr.  And  the  leading  feminine  role  will  be 
played  by  Eleanor  Boardman. 

Highly  interesting  is  the  announcement  that 
Mayo,  who  has  been  a  Universal  star  for  three 
and  a  half  years,  is  about  to  finish  his  contract. 
This  made  it  possible  for  him  to  accept  the 
engagement  with  Goldwyn  in  the  screen  ver- 
sion of  one  of  the  most  widely  read  novels  of 
the  year. 


Dist.  Managers  to  Sit  in  With 
Home- Office  Staff 

WITH  a  view  to  improving  the  effi- 
cient relations  between  the  home 
office  and  the  field  forces,  each  of 
the  First  National  district  managers  will 
spend  at  least  a  month  at  the  New  York 
headquarters,  familiarizing  himself  with 
the  work  of  the  various  distribution  de- 
partments, assisting  in  the  administra- 
tive and  sales  promotion  work,  and 
suggesting  improvements  that  may  oc- 
cur to  him  from  the  angle  of  the  man  in 
the  field.  The  plan  is  to  be  put  into 
effect  at  once  by  F.  M.  Brockell,  man- 
ager of  distribution  for  Associated  First 
National  Pictures. 

H.  A.  Bundy,  of  the  Central  District, 
will  be  the  first  district  manager  called 
to  New  York  under  the  new  plan. 


Km. 


438 


Sees  Our  Films  in  France  Waning 

Westerns  Lapsing  Especially,  States 
Official  of  Goldwyn 's  French  Agent 


SOME  interesting  hghis  on  conditions  in 
the  French  motion  picture  field,  especially 
with  respect  to  American-made  screen 
productions  were  revealed  this  week  by 
Jacques  Edelsten,  general  manager  of  the  Film 
Erka,  which  distributes  the  Goldwyn  product 
in  France.  The  French  visitor  is  at  present 
in  New  York  on  a  business  trip.  M.  EdelstenV 
observations  were  presented  in  a  statement 
from  the  Goldwyn  home  office.  That  Ameri- 
can motion  pictures  have  lost  some  of  their 
former  popularity,  the  westerns  falling  off  . 
especially ;  and  that  American  producers  would 
find  it  to  their  advantage  to  film  literary  and 
dramatic  works  with  which  the  peoples  of 
Latin  extraction  are  familiar — were  two  of  the 
points  made  by  M.  Edelsten.  He  also  declared 
that  400  picture  houses  in  France  are  now 
closed  due  to  the  excessive  government  tax. 
which  ranges  from  46  to  51  per  cent.,  and  that 
French  theatre  managers  and  exhibitors  are 
seriously  contemplating  closing  every  amuse- 
ment house  in  France  sometime  in  February 
as  a  measure  of  protest.  ■  The  statement  from 
the  Goldwyn  home  office  follows : 

"  American  films  are  not  as  popular  in 
France  at  present  as  they  were  a  few  years 
ago,  according  to  M.  Edelsten  ;  our  Western 
pictures  have  fallen  off  decidedly  in  the  past 
six  or  eight  months.  What  the  French,  and 
particularly  the  Parisian,  public  wants  is  films 
which  tell  sentimental  stories — such  as 
■.Madame  X,'  with  Pauline  Frederick,  which  has 
been  one  of  the  biggest  American  successes  in 
France  and  all  over  Europe.  '  The  Old  Nest ' 
and  '  The  Penalty  '  have  also  scored  in  France 
as  have  '  The  Woman  and  the  Puppet.' 

"  Thirty  per  cent,  of  American  photoplays 
are  not  shown  at  all  in  France,"  according  to 
M.  Edelsten,  "because  American  films  are  made 
for  home  consumption  and  not  for  the  Latin 
field  in  Europe.  If  American  producers  want 
a  big  and  increasing  demand  for  their  product 
in  France  they  must  make  a  higher  grade 


product  than  they  have  been  doing  in 
the  past  pictures  that  appeal  to  the  intelligence 
as  well  as  to  the  emotions,"  he  declares.  "A  fer- 
tile field  for  American  pictures  in  France,"  ac- 
cording to  Mr.  Edelsten,  is  the  filming  of 
novels,  plays  and  stories  with  which  French- 
men and  other  peoples1  of  Latin  extraction  are 
familiar.  The  American  version  of  '  Monte 
Cristo,'  '  Orphans  of  the  Storm,"  '  The  Three 
Musketeers,'  '  Les  Miserables,'  etc.,  all  enjoyed 
wide  popularity  in  France.  Four  hundred 
motion  picture  theatres  in  France  are  now 
closed  because  of  the  government  tax  of  from 
46  to  51  per  cent.  It  is  planned  to  close 
every  picture  theatre,  music  hall  and  regular 
theatre  in  France,  sometime  during  February," 
Mr.  Edelsten  stated,  "as  a  protest  against  the 
confiscatory  tax. 

"  France  is  much  agitated  against  German 
films,  and  a  movement  is  on  foot  for  a  law  to 
prevent  the  importation  of  any  films  made 
in  Germany." 


Norma  Talmadge's  Support 
in  "Within  the  Law" 

Jack  Mulhall.  Lew  Cody.  Eileen  Percy, 
Joseph  Kilgour,  Helen  Ferguson,  Tom  Riek- 
etts.  Warde  Crane  and  De  Witt  Jennings  are 
among  those  who  have  been  selected  to  support 
Norma  Talmadge  in  "  Within  the  Law,"  which 
ibis  popular  star  lias  begun  making  on  the 
Coast  under  the  direction  of  Frank  Lloyd 
lor  First  National  release. 

Jack  Mulhall  will  have  the  leading  role 
opposite  Miss  Talmadge.  Lew  Cody  will  play 
the  part  of  Joe  Garson.  Eileen  Percy  will 
appear  as  "  Aggie  Lynch."  Kilgour  will  be 
"Edward  Gilder."  Tom  Ricketts  will  be 
"  General  Hastings,"  and  De  Witt  Jennings 
will  be  "  Burke."  Both  Jennings  and  Rick- 
etts were  in  the  stage  production.  Frank 
Ormstrom  is  engaged  as  art  director. 


Jackie  Coogan  in  some  of  his  scenes  in  "Daddy,"  a  First  National  attraction 


Motion    Picture  News 


Scenes     from     the     Sunshine     comedy     "  The  Wise 
Cracker,"  Fox. 

Balahan  and  Katz  Buy 
Goldwyn  Pictures 

Balaban  and  Katz  have  bought  for  Chicago 
Goldwyn' s  two  new  productions,  "  The  Chris- 
tian," produced  by  Maurice  Tourneur,  and 
u  The  Strangers'  Banquet,"  Marshall  Neilan's 
first  picture  made  in  association  with  Goldwyn. 

The  first  run  of  these  two  pictures  in 
Chicago  will  be  at  the  Balaban  &  Katz  Chicago 
theatre.  James  R.  Grainger,  who  is  in  that 
city  on  his  swing  about  the  Goldwyn  branch 
exchanges,  has  closed  the  deal  and  telegraphed 
its  conclusion  to  the  home  office. 

The  play  date  for  "  The  Strangers'  Ban- 
quet "  at  the  Chicago  theatre  will  be  either 
February  12  or  19,  while  "The  Christian" 
will  be  screened  at  that  house  on  March  12. 


New  Lichtman  Franchise 
Holder  in  Denver 

Announcement  has  just  been  made  by  Al 
Lichtman  that  Harry  T.  Nolan,  of  Denver,  has 
become  a  franchise  holder  in  the  Al  Lichtman 
Corporation  and  will  handle  the  product  of 
Preferred  Pictures,  Inc.,  of  which  B.  P.  Schul- 
berg  is  president. 

Mr.  Nolan  has  taken  charge  of  the  Denver 
territory  for  the  Lichtman  Corporation,  suc- 
ceeding E.  J.  Drucker.  He  has  been  in  the 
motion  picture  business  for  sixteen  years. 


"A  Pauper  Millionaire"  Is 
Set  for  Feb.  11th  Issue 

Playgoers  Pictures  announces  for  release  on 
February  11th  "  A  Pauper  Millionaire,"  which 
is  described  as  "  a  rollicking  light  drama " 
with  a  highly  original  plot  and  some  appeal- 
ing situations. 


January    2  f ,  1927, 


439 


Jackie  Coogan  Signs  with  Metro 


Jackie  Coogan,  who 
becomes  a  Metro  star 


Child  Star's  Dist 
Definitely  Settled; 

JACKIE  COOGAN'S  future  productions 
will  be  distributed  by  Metro  Pictures  Cor- 
poration. A  definite  announcement  to  this 
effect  was  made  early  this  week  by  the  Metro 
home-office  in  New  York, 
thus  setting  at  rest  last 
week's  conflicting  reports 
of  alliances  on  the  part 
of  the  child-star  with 
various  important  dis- 
tributing companies.  The 
most  emphatic  of  these 
reports  had  Jackie  lined 
up  with  United  Artists, 
but  later  word  from  the 
coast  received  after  go- 
ing to  press  conveyed 
a  denial  of  this  statement.  Motion  Picturk. 
News'  coast  representative  sends  the  follow- 
ing wire  in  confirmation  of  the  announcement 
from  the  Metro  headquarters  in  New  York : 
"  Jackie  Coogan's  father  and  mother  have 
signed  with  Joseph  Schenck  and  Metro  for 
four  productions.  Consideration  announced 
as  five  hundred  thousand  dollars  cash  bonus 
for  signing  and  split  of  sixty-forty  on  gross 
bookings.  Father  leaves  for  New  York  this 
week  to  complete  arrangements  for  story." 

The  statement  issued  by  the  Metro  home- 
office  this  week  reads  in  part  as  follows: 

"  Metro  has  emerged  the  victor  in  the  most 
spirited  and  stubborn  bidding  contest  the  mo- 
tion picture  industry-  has  ever  known  to  be 
held  for  the  services  of  a  star.  Jackie  Coogan 
has  been  signed. 

"  For  some  time  within  photoplay  circles 
there  have  been  constant  reports  of  new  af- 
filiations for  the  bjy  star.  When  it  was 
learned  that  his  present  contracts  had  expired, 
practically  every  photoplay  company  of  any 
standing  presented  unusually  attractive  offers. 

"  Unlimited  possibilities  are  presented  to  the 
child  star  through  his  affiliation  with  Metro. 
The  company  that  at  the  present  time  releases 
motion  pictures  of  the  importance  of  the  Rex 
Ingram  productions  as  well  as  those  of  Fred 


ributing  Alliance 
Terms  Announced 


Niblo  and  Reginald  Barker,  has  ample  re- 
sources to  surround  the  talented  star  with  a 
complete  staff  and  equipment. 

"  No  director  has  yet  been  engaged  to  take 
charge  of  Coogan's  forthcoming  productions, 
although  it  is  known  that  several  of  the  most 
•prominent  men  who  are  by  experience  quali- 
fied to  assume  responsibility  for  the  unique 
actor's  films  are  at  the  present  time  being 
considered. 

"  Jackie  Coogan's  popularity  in  the  screen 
world  has  been  one  of  the  most  amazingly 
rapid  and  successful  careers  of  any  star  in 
motion  pictures.  Comparatively  unknown  at 
the  time,  he  appeared  with  Chailie  Chaplin 
in  '  The  Kid  '  and  his  work  was  commented 
upon  at  even  greater  length  than  that  of  the 
more  illustrious  Chaplin.  .  His  remarkable 
pantomimic  ability  and  his  unusual  intelligence 
won  for  him  the  greatest  popular  favor.  The 
promise  that  was  so  fully  evidenced  in  his 
first  important  production  has  since  been  aug- 
mented. ;  Peck's  Bad  Boy,'  '  Trouble,'  and 
•  Oliver  Twist ' — the  latter  his  most  recently 
released  production — have  won  for  him  a  place 
in  the  affections  of  photoplay  patrons  that  is 
truly  unique." 


May  McAvoy  Queen  in 
Pasadena  Fete 

At  the  recent  annual  Tournament  of  Roses 
in  Pasadena,  Cal.,  May  McAvoy,  Paramount 
star,  was  honored  by  being  elected  Queen  of 
the  Motion  Picture  Industry  and  given  the 
throne  on  a  beautiful  float  representing 
Hollywood. 

Among  the  many  beautiful  floats,  some 
valued  at  nearly  ten  thousand  dollars,  that  rep- 
resenting Hollywood  Avon  fourth  prize.  Sim- 
plicity was  embraced  in  the  motion  picture 
entry.  In  front  of  Miss  McAvoy  two  tiny 
picture  tots,  Billy  Lord  and  Baby  Peggy, 
posed  as  cameraman  and  actress,  respectively. 


Pugilistic  bouts  in  "  The  Champeen,"  one  of  the  "Our 
Gang"  series,  Pathe. 


W.J.  German  on  5-  Weeks' 
Trip  to  West  Coast 

W.  J.  German,  general  manager  for  Jules 
E.  Brulatour,  has  left  for  the  coast  on  a  com- 
bination business  and  pleasure  trip  to  cover 
a  period  of  five  weeks.  He  will  make  his 
headquarters  at  Mr.  Brulatour 's  West  Coast 
branch,  at  6700  Santa  Monica  Boulevard, 
Hollywood.  He  will  be  accompanied  by 
George  Blair  of  the  Eastman  Company. 


Fairbanks  Will  Use  Color 
Photography  in  Next 

Color  photography  will  be  employed  in 
Douglas  Fairbanks'  forthcoming  pirate  photo- 
play, which  is  scheduled  to  be  put  into  produc- 
tion very  shortly.  Two  different  processes 
are  now  being  investigated  for  the  purpose.  No 
vivid  colors  will  be  used,  reds  and  greens  ap- 
pearing only  in  relative  colors,  declares  Fair- 
banks, who  explains  the  departure  from  black 
and  white  photography  as  follows: 

"  My  reason  for  deciding  to  use  color  pho- 
topography  is  simplicity  itself.  All  the  pirate 
pictures  I  ever  have  seen  were  disappointing 
because  they  were  in  black  and  white,  while 
color  is  the  very  theme  and  flavor  of  piracy. 
We  had  hardly  begun  our  research  for  pro- 
duction when  it  came  to  me  that  the  picture 
absolutely  demands  color." 


Arrow  Installs  Exhibitor 
Service  Department 

Arrow  Exchanges,  Inc.,  of  New  York,  an- 
nounces an  innovation  in  the  way  of  an  ex- 
hibitors' service  department.  Not  only  aids 
and  accessories  but  entire  publicity  campaigns 
are  to  be  handled  by  the  new  department. 
Harry  Thomas,  general  manager  of  the  ex- 
change, has  appointed  R.  J.  Deursen  to  take 
charge  of  the  new  department.  Mr.  Deursen 
was  formerlv  with  the  Fox  theatrical  circuit. 


Scenes  from  "  Truston  King,"  the  George  Barr  McCutcheon  story,  directed  by  Jerome  Storm,  starring 

John  Gilbert,  produced  by  Fox. 


Charles  Giblyn  Back  from 
Location  in  Holland 

Charles  Giblyn,  director  of  "The  Hypo- 
crites," lias  returned  from  Holland  where  he 
spent  the  past  two  months  in  making  this  film 
in  which  Wvndham  Standing  is  starred. 


440 


Motion    Picture  News 


PROGRAMS     FOR    THE    WEEK   OF    JANUARY  14TH 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture  —  Thirteenth  Hungarian 
Rhapsody — Capitol  Grand  Or- 
chestra. 

Specialty — Frederick  Fradkin,  con- 
cert master. 

Divertissements  —  "Voices  of 
Spring  " — dance,  and  "  Caro- 
lina in  the  Morning  " — vocal. 

Novelty — Lyman  Howe's  Hodge 
Podge. 

Feature — Gimme. 

Musical— Interlude— Parade  of  the 

Wooden  Soldiers. 
Cartoon— The  Fable  of  a  Fishman's 

Jinx. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — "  Phedre  "  and  Riesen- 
feld's  Classical  Jazz. 

Feature— When  Knighthood  Was  in 
Flower,  Marion  Davies — Para- 
mount. 

Recessional — Organ. 

Rialto  Theatre — 

Overture — Fourth  Symphony  and 
Riesenfeld's  Classical  Jazz. 

Current  Events — Rialto  Magazine. 

Specialty— The  Fairbanks  Twins  of 
"  The  Music  Box  Revue "  in 
"  The  Mirror  Dance  " — a  music 
film — Prizma  Color. 

Vocal— "Dear  Old  Pal  of  Mine" 
— Baritone  solo. 

Feature — Drums  of  Fate,  Mary 
Miles  Minter — Paramount. 

Specialty — Gypsy  Dance. 

Short  Feature — Fruits  of  Faith- 
Will  Rogers. 


)R>TOL£ 

 Nt AH  FOUOTH 


THE  PACE 

do.  jack  ww. 
not  prescribe 
insakfrahc15cd 
again  for. 
three  Months 


ruan 

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on  tms  m 

If  there  ever  was  a  picture  that  will  live  up  to 
your  expectations— This  is  that  picture 

The  jts  t  dramatic  sensation  that  etaru  in  Ntw  York  and  md»  »rth  a  tcmfk 


Snappy  "  Dr.  Jack "  ad  used  by  the 
New  Portola  theatre,  San  Francisco 


Ad  on  "  The  Woman  Who  Fooled  Her- 
self "  and  "  Grandma's  Boy "  at  the 
Cozy  theatre,  Topeka,  Kans. 

Criterion  Theatre — 

Feature — Salome — Nazimova.  Sec- 
ond week. 

Astor  Theatre — 

Feature— The  Third  Alarm— F.  B. 
O.    Second  week. 

Cameo  Theatre — 

Overture — "  Valse  Suite  " — Cameo 
Concert  Orchestra. 

Current  Events — Cameo  News  Pic- 
torial. 

Cartoon — Aesop's  Fable — Pathe. 
Musical — Violin  Solo. 
Novelty — Shiloh — Geographic  Film. 
Comedy — Big  Up — Snub  Pollard. 
Feature — The   Marriage  Chance — 

American  Releasing  Corp. 
Recessional — Organ. 
Mark-Strand  Theatre — 
Current      Events  —  Mark-Strand 

Topical  Review. 
Overture — Prelude  to  One  Exciting 

Night. 

Feature — One  Exciting  Night — D. 

W.  Griffith-U.  A. 
Recessional — Organ. 

BROOKLYN 

Mark-Strand  Theatre — 

Feature — One  Exciting  Night — ac- 
count of  length  of  picture  no 
other  numbers  on  program. 

LOS  ANGELES 

Kinema  Theatre — 

Overture  —  Recollections  of  Great 

Moments  in  Music. 
Cartoon— Fifty  Fifty— Felix  Cat. 
Current  Events  —  International 

News. 

Novelty — Organ  and  Slides  — 
"  Blue." 

Feature  —  Fury,   Richard  Barthel- 

mess — First  National. 
Recessional — Organ. 
Next  Week— The  Hottentot. 


Pantages  Theatre — 

Feature — The  Altar  Stairs — Univer- 
sal. 

Six  Acts  of  Vaudeville. 

Mission  Theatre — 

Feature — Suzanna — Allied  P.  &  D. 
Fourth  Week. 

Grauman's  Rialto  Theatre — 

Feature — To  Have  and  to  Hold — 
Paramount.    Third  Week. 

Grauman's  Hollywood — 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood  —  United  Artists. 
Thirteenth  Week. 

Miller's  Theatre — 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford  —  United 
Artists.    Eleventh  Week. 

Symphony  Theatre — 

Feature  —  Good  Men  and  True, 
Harry  Carey — F.  B.  O.  Sec- 
ond Week. 

California  Theatre — 

Overture  —  Symphony  Concert, 
"  Semiramide,"  "Berceuse" 
and  "  How  Many  Do  You  Re- 
call?" 

Current  Events — Fox  and  Interna- 
tional News. 

Scenic — The  Natural  Born  Liar — 
Bruce. 

Current  Events — Topics  of  the  Day. 
Feature — Salome. 
Cartoon — Aesops  Fable. 
Recessional — Organ. 
Next  Week — Gimme. 

Loew's  Theatre — 

Overture — Organ,  "  Princess  Pat," 
Max  Fisher  and  newly  organ- 
ized jazz  orchestra  of  twenty- 
five;  four  numbers. 

Scenic — The  Ranger. 

Specialty — Scenes  from  "Madame 
Butterfly,"  sung  by  Rose  Per- 
fect with  eight  Japanese  Dan- 
cing Girls. 

Feature— Hearts  Aflame — Metro. 

Recessional — Organ. 

Next  Week — June  Madness. 

Grauman's  Theatre — 

Overture — ."  El  Palomar,"  Orches- 
tra. 

Novelty — Fun  from  the  Press. 

Current  Events — Pathe  Weekly. 

Musical — "  By  the  Waters  of  Min- 
netonka "  and  "  Land  of  the 
Sky  Blue  Water." 

Specialty  —  Midsummer  Night  in 
Hoboland  —  Mechanical  effects 
shows  box  car  moved  onto 
stage  with  Hobo  Jazz  Band — 
Fifteen  pieces — Vocal  solos,  car 
moving  out  at  conclusion. 

Feature — Pride  of  Palomar — Para- 
mount. 

Recessional — Organ. 

Hill  Street  Theatre — 

Feature  —  Up  and  at  'Em,  Doris 

May— F.  B.  O. 
Current  Events  —  International 

News. 

Serial— In  the  Days  of  Buffalo  Bill. 
Comedy — The  Janitor's  Wife. 
Cartoon — Aesops  Fable. 


CHICAGO 


Chicago  Theatre — 

Overture — "  Beautiful  Galathea." 
Scenic. 

Specialty — Original  Piano  Trio. 
Current  Events — News  Reels. 
Musical — Organ     Solo — "  Carolina 

In  The  Morning." 
Novelty — Topics  of  the  Day. 
Specialty — Sunshine  and  Rain. 
Feature  —  Fury — Richard  Barthel- 

mess — First  Nat'l. 
Comedy. 

Next  Week— Peg  O'  My  Heart. 

Tivoli  Theatre — 

Overture — Introduction  to  Contest 
— Opera  versus  old  popular 
songs — Contest  Specialty,  (a) 
"  Love's  Old  Sweet  Song " — 
Coster  and  Clements.  (b) 
"  One  Fine  Day "  from  Ma- 
dame Butterfly  sung  by  Vir- 
ginia Johnson,  (c)  Songs 
Of  The  South  "  sung  by  Camp- 
bell sisters,  (d)  "The  Family 
Album "  by  Coster  and  Clem- 
ents, Landsman  and  Booth,  (e) 
"  Quartette  From  Rigoletto " 
sung  by  Sudsworth  Frazier, 
Emma  Noe,  Berg  and  Lands- 
man. Organ  introduces  each 
specialty. 

Feature  —  Manslaughter  —  Para- 
mount. 
Comedy. 

Next  Week — Shadows. 

Riviera  Theatre — 

Overture — "  Tannhauser." 
Specialty. 

Current  Events— Weekly. 
Novelty — Topics  of  the  Day. 
Specialty — "  Love   Sends  A  Little 
Gift  of  Roses." 


[The  Palace  theatre.  Des  Moines,  used 
this  on  "  Good  Men  and  True  " 


January    27,  1923 


441 


Feature  —  Manslaughter  —  Para- 
mount. 

Next  Week — Sure  Fire  Flint. 
Roosevelt  Theatre — 

Feature — Tess     Of     The  Storm 

»  Country — Mary  Pickford. 
Next  Week — Douglas  Fairbanks  in 

Robin  Hood. 
McVicker's  Theatre — 
Overture — "  Carmen." 
Novelty — Fun  From  The  Press. 
Musical — Organ  Solo,  "  Blue  " — W. 

Remington  Welch  at  the  organ. 
Specialty — The  Swan. 
Scenic. 

Specialty — Yvette  and  Her  Man- 
hattan Syncopators. 

Feature — The  World's  Applause- 
Paramount. 

Next  Week — My  American  Wife. 

Wood]  awn  Theatre — 

Overture — Selected. 

Scenic —  Pathe  Review. 

Current  Events — News  and  Views. 

Novelty — Literary  Digest. 

Feature  —  Clarence,  Wallace  Reid 
—Paramount. 

Comedy  —  The  New  Leather 
Pushers. 

Next  Week— The   Pride  of  Pal- 


STARTS  TODAY" 


SECRETS 


OF 


PARIS 


dance  revues,  assisted  by  three 
European  dancers  and  Lip- 
schultz  Music  Masters. 

Novelty — Polychrome  of  the  Storm. 

Cartoon — Bumps  and  Thumps. 

Feature  —  The  Beautiful  and 
Damned — Warner  Bros. 

Recessional- — Organ. 

Next  Week — Toll  of  the  Sea. 

Granada  Theatre — 

Overture — "  March    Slav  " — Organ. 
Current  Events — Granada  News. 
Cartoon — Felix  Wakes  Up. 
Scenic — Selections  from  Pathe  Re- 
view. 

Specialty — In  Holland,  with  solos, 

dances  and  musical  oddities. 
Novelty — Fun  from  the  Press. 
Feature — Kick  In — Paramount. 
Recessional — Organ. 
Next  Week — Thelma. 

Portola  Theatre — 

Feature — Dr.  Jack  Harold  Lloyd — 
Pathe.  Fifth  week.  Also  Mir- 
ror Pictures  of  San  Francisco 
fire. 

Next  Week — One  Exciting  Night. 

Tivoli  Theatre — 

Overture — Orchestra. 

Scenic — I  Know  a  Lovely  Garden — 

Prizma  Color. 
Feature  —  Fury,  Richard  Barthel- 

mess.   Second  week. 
Recessional — Organ. 
Next  Week— The  Hottentot. 

Imperial  Theatre — 

Overture — Orchestra  playing  "  Pil- 
grims' Chorus." 

Scenic — Village  of  Alsace. 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford — United 
Artists. 

Recessional — Organ. 

Next  Week — Salome — Nazimova. 


BOSTON 


Four-column  "  Secrets  of  Paris "  ad 
used  by  the  Symphony  theatre,  Los 
Angeles 

Barbee's  Theatre — 

Novelty — Prizma  Color ;  Topics  of 

the  Day. 
Cartoon. 

Feature — Shadows — Al  Lichtman. 
Randolph  Theatre — 

Overture — Organ  selections. 
Current     Events  —  International 
News. 

Feature  —  The  Flirt  —  Universal. 
Third  week. 


SAN  FRANCISCO 

California  Theatre — 

Overture — "  I  Gave  You  Up  Just 
Before  You  Threw  Me  Down  " 
- — Organ. 

Current  Events — News  Weeklies. 

Novelty — Howe's  Hodge  Podge — 
Sense  and  Nonsense. 

Specialty— Ben  Black's  Band  in- 
cluding "  Chocolate  Soldier," 
vocal  selections  and  xylophone 
solo. 

Feature— Garrison's  Finish— Allied 

P.  &  D. 
Recessional — Organ. 
Next  Week — Daughter  of  Luxury. 
Loew's  Warfield  Theatre — 
Overture — Surprise  Novelty  Musi- 

cale. 

Current  Events — News. 
Specialty— Bessie  Clayton  in  daz- 
zling Russian  dances  and  other 


WASHINGTON 

Crandall's  Metropolitan  The- 
atre— 

Feature — Oliver  Twist.  Continued. 
Next  Week — Skin  Deep. 
Loew's  Columbia  Theatre — 
Feature — Douglas     Fairbanks  in 

Robin  Hood. 
Loew's  Palace  Theatre — 
Overture  —  "  Robin     Hood  "-De 

Koven. 

Comedy — The  Chased  Bride. 

Current  Events — Pathe  News — 
Topics  of  the  Day. 

Feature — Love  in  the  Dark — Metro. 

Xext  Week — Thirty  Days — Para- 
mount. 

Moore's  Rialto — 

Overture — "  Slavische  Rhapsodic" 

Special — The  Rialto  Melody  Boys. 

Current  News — Topics  of  the  Day — 
Fox. 

Feature — The   World's  a  Stage — 

State  Rights. 
Comedy — Champeen — Pathe. 
Scenic — The  Far  North. 


BUFFALO 


Shea's  Hippodrome — 

Overture — Victor  Herbert's  espe- 
pecially  written  score  for  When 
Knighthood  Was  in  Flower. 

Prologue — Vyola  Peck,  soprano, 
and  Carl  Rollins,  baritone, 
soloists. 

Musical — Organ  recital— selections 
from  "  II  Trovatore,"  played  on 
Wurlitzer. 

Feature — When  Knighthood  Was 
in  Flower,  Marion  Davies — 
Paramount. 

Current  Events — Hippodrome  Re- 
view. 

Xext  week — Kick  In. 


Loew's  State  Theatre — 

Overture  —  "  Pique  Dame  " — Von 
Suppe. 

Novelty — Screen  Snapshots — Pathe. 
Feature — A  Daughter  of  Luxury, 

Agnes  Ayres — Paramount. 
Added    Attraction    —  Orchestra, 

"  Thais  "— Ellery  Tuck. 
Current     Events  —  Pathe  News 

Weekly. 

Novelty — Topics  of  the  Day — Pathe. 

Comedy — The  Electric  House,  Bus- 
ter Keaton — First  National. 

Feature — Kick  In,  Bert  Lytell  and 
Betty  Compson — Paramount. 

Recessional — Organ. 

Modern  and  Beacon  The- 
atres— 

Overture— Organ. 

Comedy — The  Electric  House,  Bus- 
ter Keaton — First  National. 

Feature — Flesh  and  Blood,  Lon 
Chaney — Hodkinson. 

Music — Organ. 

Current  Events  —  International 

News. 

Novelty — Topics  of  the  Day — Pathe. 
Feature — Notoriety. 
Recessional — Organ. 

Boston  Theatre — 

Overture — Orchestra. 
Novelty — Aesop's  Fable. 
Current      Events  —  Pathe  News 
Weekly. 

Specialty  —  Topics  of  the  Day — 
Pathe. 

Feature — Watch  My  Smoke,  Tom 
Mix — Fox. 

Comedy— The  Electric  House,  Bus- 
ter Keaton — First  National. 

Recessional — Organ. 


p&RK&MALL 


"  (Hmm« "  ad,  with  title  well  empha- 
sized, used  by  Loew's  Park  and  Mall, 
Cleveland 


Striking  lay-out  of  five-column  news- 
paper ad  on  "Fury"  used   by  the 
Rialto  theatre,  Omaha 

Lafayette  Square — 

Overture — Selections  on  Wurlitzer. 
Current  Events— Fox  News. 
Feature— Enter     Madame,  Clara 

Kimball  Young — Metro. 
Comedy— Snub  Pollard. 
Novelty— Starland  Revue. 
Next  week — Notoriety. 
Loew's  State — 

Overture— Medley  of  popular  airs. 
Current  Events— Pathe  News 
Feature— Hearts  Aflame— Metro. 
Comedy — Hallroom  Boys. 
Cartoon — Mutt  and  Jeff. 
Next  week— The  Toll  of  the  Sea. 
Olympic — 

Overture—"  My  Gingham  Girl." 

Organ  recital — "  Down  in  Mary- 
land," played  on  Wurlitzer. 

Feature  —  The  Flirt  —  Universal. 
Second  week 

Comedy— A  Fool  for  Luck— Uni- 
versal. 

Current      Events  —  International 

News. 
Mark-Strand — 
Overture — "  Zampa,"  Herold. 
Current  Events — Kinograms. 
Feature — Revival  week,  bill  changed 

each  day. 
Next  week — Another  revival  week. 
Shea's  North  Park — 
Feature— East  Is  West,  Constance 

Talmadge— First  National. 

ST.  LOUIS 

Missouri  Theatre — 

Overture—"  Memoirs  of  Stephen 
Foster."  (a)  "My  Old  Ken- 
tucky Home."  (b)  "  Swanee 
River.'^  (c)  "Old  Folks  at 
Home  "  —  Missouri  Symphony 
Orchestra. 

Current  Events — Missouri  Maga- 
zine. 

Novelty— Fun  from  the  Press. 

Music— Organ  solo—"  Just  Like 
the  Rose." 

Musical  Special— "  Waring's  Penn- 
sylvanians,  Gold  Band  de  luxe, 
(a)  "The  World  Is  Waiting 
for  the  Sunrise."  (b)  "  By  the 
South  Sea  Moon."  (c)  "  Trot 
Along."  (d)  '*  Stumbling." 
(e)  "Ooogie,  Ooogie,  Wah 
Wall."  (f)  "Coal  Black 
Mammy." 

Comedy— The  Old  Sea  Dog— Snub 
Pollard. 

Novelty— The  San  Francisco  Fire — 
Motion  pictures  made  during 
the  1906  disaster. 

Feature  —  Making  a  Man,  Jack 
Holt — Paramount. 


442 


Motion    Picture  News 


DQQAR' 


you  condemn 
a  woman  who 
makes  one 
false  etep? 
Let's  be  human 
-let's  foijjve," 

Couie-Joumejirtf/i  Amria& 
greatest  emotional  actiess, 

Elsie  Ferguson 
"OUTCAST" 

."1  wqtijiunL Jib* Jargiakr.than  tlieplafi' 


HENRV  MURmfcri 

Amends  M«s*er  O^mst 


 Conceits  Daitv  ,  . 


"  Outcast "  ad  used  by  Grauman's 
Million    Dollar   theatre,  Los  Angeles 

Grand  Central,  West  End  Lyric 
and  Capitol  Theatres — 

Overture—"  William  Tell." 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day — Ac- 
companiment "  Lovin'  Sam,  the 
Sheik  of  Alabam." 

Special — "  Beethoven's  Studio  "  — 
A  living  production  of  the 
famous  painting  with  scenic 
and  choral  effects. 

Comedy — Blazes. 

Feature — The  Dangerous  Age — 
First  National. 

Pershing  Theatre — 

Feature — One  Exciting  Night. — D. 
W.  Griffith-U.  A. 

Delmonte  Theatre — 

Overture  —  Rumfeld's  Delmonte 
Orchestra. 

Novelty — Fun  From  the  Press. 

Vocal — Ciccoline,  late  leading  tenor 
Grand  Opera  Milan  and 
Chicago  Grand  Opera  Com- 
pany, and  Vera  Curtis,  soprano 
Metropolitan  Opera  Company, 
in  vocal  solos. 

Feature — Gimme — Goldwyn. 

William  Fox  Liberty  The- 
atre— 

Overture — Liberty  Concert  Or- 
chestra. 

Current   Events — Fox    News  and 

Views;  Educational. 
Cartoon — Mutt  and  Jeff. 
Comedy — High     and  Dry — Clyde 

Cook. 

Feature — What's  Wrong  with  the 
Women — S.  R. 

Rivoli  Theatre — 

Overturre — Selections  from  "  Mar- 
tha." 

Current  Events  —  International 
News  and  Views. 

Novelty — Fun  From  the  Press. 

Serial — Leather  Pushers,  Round 
Two — He  Raised  Kane. 

Century  Comedy — The  Home  Plate. 

Feature — Broad  Daylight — Univer- 
sal. 

Columbia  Theatre — 

Overture — Columbia  Concert  Or- 
chestra. 

Current    Events — Fox    News  and 

Views ;  Educational. 
Cartoon — Mutt  and  Jeff. 
Comedy — High     and     Dry — Clyde 

Cook. 


Serial — 12th  part,  Speed —  Charles 

Hutchinson. 
Feature — A  Certain  Rich  Man. 
Also  five  acts  of  vaudeville. 


BALTIMORE 

Rivoli  Theatre — 

Overture  —  Rivoli  Symphony  Or- 
chestra. 

Current  Events — Rivoli  News,  se- 
lected. 
Vocal — Solo. 

Feature  —  The  Dangerous  Age  — 
First  National. 

Novelty  —  Rivoli  Review,  screen 
magazine. 

Comedy — He  Raised  Kane,  Regi- 
nald Denny. 

Recessional — Organ  Solo. 

Next  Week — Fury. 

Century  Theatre — 

Current  Events  —  Century  Topical 
Review. 

Comedy — Chop  Suey. 

Musical — Organ  Solo. 

Interlude — Century  Symphony  Or- 
chestra. 

Prologue  —  "  All  the  World's  a 
Stage." 

Feature  —  The  World's  a  Stage, 
Dorothy  Phillips— State  Rights. 

Next  Week  —  Bettv  Compson  in 
Kick  In. 

Metropolitan  Theatre — 

Overture — Metropolitan  Symphony 
Orchestra. 

Current  Events — Metropolitan  Top- 
ical Review. 

Comedy — Pitter  Patter. 

Novelty — Aesop's  Film  Fables. 

Vocal — Solo. 

Feature  —  Ebb  Tide,  Lila  Lee — 

Paramount. 
Next  Week  —  The  Woman  Who 

Fooled  Herself. 

Parkway  Theatre — 

Overture  —  Farkway  Theatre  Or- 
chestra. 

Current  Events — Parkway  Topical 

Review. 
Comedy — Selected. 
Vocal — Solo. 

Feature  —  The  Forgotten  Law  — 
Metro. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 
Current  Events — Pathe  News. 


Prologue   —   "  When  Knighthood 

Was  in  Flower." 
Feature  —  When  Knighthood  Was 

in    Flower,    Marion    Davies — 

Famous  Players. 

Wizard  Theatre — 

Overture — Wizard  Orchestra. 
Current  Events — Topics  of  the  Day. 
Novelty — Aesop's  Fables. 
Vocal— "Eli  Eli." 

Feature  —  Hungry  Hearts  —  Gold- 
wyn. 

ST.  PAUL 

Capitol  Theatre — 

Overture  —  "  Familiar  Operatic 
Echoes,"  Capitol  Symphony  Or- 
chestra. 

Novelty — Capitol  Snickers — Laughs 

from  here  and  there. 
Vocal — Burckley  and  Becker. 
Current  Events — Pathe  News  and 

Daily  News  Pictorial. 
Specialty — Violin  Solos. 
Novelties — Hodge  Podge,  Starland 

Revue,  Movie  Chats. 
Feature — The  Young  Rajah. 
Recessional — Organ. 

NEWARK 

Branford  Theatre — 

Overture — Branford  Symphony  Or- 
chestra. 

Current  Events — Branford  Review. 
Novelty — Topics  of  the  Day. 
Vocal — Tenor  Solo. 
Comedy — No  Luck,  Lloyd  Hamil- 
ton. 

Prologue — "  Lorna  Doone,"  Vocal. 
Feature — Lorna  Doone — First  Na- 
tional. 
Recessional — Organ. 


Cleveland  newspapers  carried  this  ad 
for  the  shoicing  of  "The  Dangerous 
Age"  at  the  Allen  theatre 


KANSAS  CITY 

Newman  Theatre — 

Overture — Selections. 

Current    Events — Newman  News 

and  Views. 
Musical — Organ  selections. 
Cartoon. 

Vocal — The  Misses  Dennis,  vocal 

harmony. 
Novelty  —  Coon-Sanders,  Novelty 

Singing  Orchestra. 
Feature^The  Christian,  special  cast 

— Goldwyn. 
Next  Week — Kick  In,  Compson-Ly- 

tell — Paramount. 

Liberty  Theatre — 

Overture — Selections. 
Current   Events — Pathe   and  Fox 
News. 

Musical — Organ  selections. 
Short  Subject — Man  vs.  Beast. 
Novelty — Capitol   Shots   and  Fun 

from  the  Press. 
Specialty — Kuhn-Chaquette,  musical 

entertainers. 
Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe. 

Royal  Theatre — 

Overture — Selections. 

Current    Events  —  Royal  Screen 

Magazine. 
Musical — Organ  selections. 
Comedy — A  Good  Scout — Mermaid 

Comedy. 

Feature — Thirty     Days,  Wallace 

Reid— Paramount. 
Next  Week — The  Pride  of  Palomar. 

Twelfth  Street  Theatre — 

Overture — Selections. 
Current    Events — Twelfth  Street 
Screen  Magazine. 


Musical — Organ  selections. 

Comedy— Pathe  Comedy  and  Aes- 
op's Fables. 

Feature— Missing  Millions,  Alice 
Brady — Paramount. 

Next  Week— Brawn  of  the  North. 


CINCINNATI 


Walnut  Theatre — 

Overture— Walnut  Orchestra. 

Current  Events— Pathe  News. 

Novelty  —  Topics  of  the  Day- 
Literary  Digest. 

Cartoon— Aesop^s  Fables— Pathe 

Feature  —  Thirty  Days,  Wallace 
Reid — Paramount. 

Next  Week— Under  Two  Flags. 

Strand  Theatre — 

Overture— Strand  Orchestra. 

Current  Events— Pathe  News. 

Novelty  —  Topic  of  the  Day- 
Literary  Digest. 

Feature  —  Oliver  Twist,  Jackie 
Coogan — 1st  Nat'l. 

Next  W  eek— Voice  of  the  Minaret. 


*f 


CENTRAL  THEATER 

■NINTH  BET.  O  AND  £  


-  THURS.— FR1.— SAT.- 


I  STAR  CAST  IN  REX  INGRAM'S  BEST  | 

I  "TRIFLING  WOMEN"  I 

 ' '  its, 

Ad  for  the  showing  of  "  The  Third 
Alarm"  at  Crandall's  Central  theatre 
Washington 

Capitol  Theatre — 

Overture — Capitol  Orchestra. 

Current  Events — Capitol  News. 

Corned}' — Natural  Born  Liar — 
Mermaid. 

Feature — Trifling  Women — Metro. 

Next  Week— Omar  the  Tent- 
Maker. 

Gifts  Theatre — 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford  —  United 
Artists.    Third  week. 

Next  Week — One  Exciting  Night. 


OMAHA 


Sun  Theatre — 

Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe.  Second  week. 
Comedy — The  Bashful  Suitor. 
Cartoon — Heeza  Liar. 
Scenic — Treasure  Island. 
Next  Week — One  Week  of  Love — 

Selznick. 
Current  Events — Pathe  News. 

World  Theatre- 
Feature— The    Real  Adventure — 

Pathe. 
Six  acts  of  vaudeville. 
Next  Week — Another  Man's  Shoes. 


January    2  j ,  1923 


443 


Moon  Theatre — 

Current  Events — Universal  News. 
Feature — Ninety   and   Nine — Vita- 
graph. 

Comedy — Nobody's  Baby. 

Cartoon — The  Sky  Splitter. 

Next  Week— Ridin'  Wild. 

Empress  Theatre — 

Features  —  The  Lavender  Bath 
Lady — Universal.  June  Mad- 
ness, Viola  Dana — Metro. 

Four  acts  of  vaudeville. 

Strand  Theatre — 

Overture — Selected. 

Feature — Kick  In — Paramount. 

Comedy — Glad  Rags — Metro. 

Current  Events — Selznick. 

Next  Week — Douglas  Fairbanks 
in  Robin  Hood. 


-The  Christian"  Is  SOT 
a  Sermon —  £aS)C<S8S 


A  Beg  Pletmre — Bte  in  Every  Woj- 
Bmt  Biggest  In  Entertainment  I  ok 


Worlil  premiere  ad  for  "The  Christian" 
at  the  Sewman  theatre,  Kansas  Citu 

Rialto  Theatre — 

Overture — Selected. 

Feature — Fury — First  National. 

Comedy  —  The     Educator  —  Lloyd 

Hamilton. 
Current   Events — Kinograms  ;  Fun 

From  the  Press. 
Recessional — Organ  Solo. 


DES  MOINES 


Des  Moineg  Theatre — 

Overture — "  Creme  de  la  Creme," — 
Des  Moines  Theatre  Orchestra. 

Current  Events  —  International 
News. 

Novelty — Fun  from  the  Press. 
Feature  —  Trifling  Women — Metro. 
Next  Week — The  Dangerous  Age. 
Strand  Theatre — 

Current  Events  —  News  —  Kino- 
grams. 

Comedy — Hazel  from  Hollywood — 
Christie. 

Feature  —  Burning  Sands — Para- 
mount. 

Next  Week — The  Sin  Flood. 
Garden  Theatre — 

Scenic — The  Blanket  Stiff. 

Feature  —  One  Week  of  Love, 
Elaine  Hammerstcin  and  Con- 
way Tearle — Selznick. 

Next  Week — Who  Are  My  Parents? 


CLEVELAND 


Stillman  Theatre — 

Overture — Special  music  arranged 
for  One  Exciting  Night. 

Feature — One  Exciting  Night.  Sec- 
ond week. 

Next  Week — Same. 

Allen  Theatre — 

Overture — Franz  Liszt's  13th  Hun- 
garian Rhapsody. 

Current  Events  —  International 
News. 

Novelty  —  Literary     Digest — Fun 

from  the  Press. 
Comedy — In  Dutch. 


Novelty — The  Enchanted  City — 
Educational — with  special  mu- 
sic. 

Feature — The  Dangerous  Age — 
First  National. 

Next  Week — Quincy  Adams  Saw- 
yer. 

Park  Theatre — 

Overture — "  II  Trovatore." 

Current  Events — Kinograms. 

Novelty — Fun  from  the  Press. 

Comedy — Brilliantino.  the  Bull 
Fighter — Monte  Bank. 

Feature — Gimme — Goldwyn. 

Next  Week — Thorns  and  Orange 
Blossoms. 

Reade's  Hippodrome — 

Overture — Popular  Potpourri. 

Current  Events — Pathe  News — 
Pathe  Review. 

Specialty — Vaudeville  act. 

Novelty — The  New  Leather  Push- 
ers. 

Feature — Pawned — Selznick. 
Next  Week  —  The  Village  Black- 
smith. 

Standard  Theatre — 

Current  Events  —  International 
News. 

Comedy — Brownie    in    Sting  'Em 

Sweet — Century. 
Feature — The  Scarlet  Car,  Herbert 

Raw]  in  son — Universal 
Next  week — The  Ghost  Patrol. 


ATLANTA 

Howard  Theatre — 

Overture — "Memories  of  Old  Ire- 
land "—Howard  Orchestra. 

Current  Events — Pathe  News. 

Prologue — "The  Shamrock,''  Miss 
Nell  Howze  in  a  presentation 
of  the  ballad  "  Peg  o'  My 
Heart." 

Feature — Peg  o'  My   Heart,  Lau- 

rette  Taylor — Metro. 
Metropolitan  Theatre — 

Overture — Excerpts  from  Victor 
Herbert's  "  Naughty  Marietta.'' 

Current  Events — Kinograms. 

Novelty  —  Literary  Digest's  Fun 
From  the  Press. 

Prologue — An  episide  of  the  wild, 
featuring  Pascha  Von  Trojas- 
trano,  wonder  German  police 
dog,  from  Ansley  Park  Ken- 
nels. 

Feature — Brawn    of     the  North. 

Strongheart. — First  National. 
Rialto  Theatre — 

Overture — Rialto   Melody  Artists. 
Current      Events  —  International 
News. 

Prologue — Two  Man   Circus  with 

Pekor  and  Davis. 
Comedy — Fresh  Heir — Sunshine. 
Feature — Making  a  Man,  Jack  Holt 

— Paramount. 


DETROIT 


Adams  Theatre — 

Overture — "  Merry  Wives  of  Wind- 
sor." 

Current  Events  —  International 

News. 
Scenic — Fathe  Review. 
Specialty — Enrico  Aresoni. 
Feature — Quincy  Adams  Sawyer — 

Metro. 
Recessional — Orean. 
Next  Week— The  Flirt. 
Broadway-Strand  Theatre — 
Overture — Orchestra. 
Current  Events  —  International 

News. 

Specialty — Emmons  and  Colvin. 
Feature — The  Stranger's  Banquet— 
First  National. 


Short  Subject — The  Leather  Push- 
ers. 

Recessional — Organ. 
Next  Week — Suzanna. 
Capitol  Theatre — 

Overture — "Lucia  di  Lammermoor." 
Current  Events — Pathe  News. 
Scenic — Beautiful  Gardens. 
Prologue — Scenic  Effect  and  Quar- 
tette. 

Feature — The  Hottentot — First  Na- 
tional. 

Corned}- — Out  of  the  Inkwell. 
Recessional — Organ. 
Fox  Washington  Theatre — 
Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe — Second  Week. 
Madison  Theatre — 
Overture — "  Carnival." 
Current  Events — Pathe  News. 
Scenic — Pathe  Review. 
Vocal — Lax  and  Da  Silva,  Duet. 
Feature — Making  a  Alan,  Jack  Holt 

— Paramount. 
Comedy — In  Dutch,  Bobby  Vernon. 
Recessional — Organ. 

DALLAS 

Palace  Theatre — 

Current  Events — News  Weeklies. 

Scenic — Palace  Tours. 

Novelty — Aesop's  Fables. 

Specialty  —  Evening  in  the  Ever- 
glades, with  music  number, 
The  Swan." 

Feature — Fride  of  Palomar — Para- 
mount. 

Comedy — Rapid  Fire. 

Recessional — Organ. 

Old  Mill  Theatre— 

Feature — One  Week  of  Love,  Ham- 
merstein-Tearle — Selznick. 

Comedy — Assorted  Heroes. 

Novelty — Topics  of  the  Day  and 
Kinograms. 

Melba  Theatre — 

Features — The  Sign  of  the  Rose, 
American  Releasing,  and  Affini- 
ties, Goldwyn. 

Double  Bill  —  Gene  Cameron  ap- 
pearing in  person ;  Hamstead 
Bentley,  featuring  Three 
O'Clock  in  the  Morning. 

"SEATTLE^ 


Coliseum  Theatre — 

Overture — Barcarolle  from  "Tales 
of  Hoffman." 


REX  INGRAM'S 

latest  triumph  laaftruficcnliv  produced. 

TRIFLING 
WOMEN 

*— or*  tju  or-i^trw*.  stoi-^  'Black  Orchid* ' 
*-K  *j\  a]1  eta:  cast  beaded  b> 

LfWIS  STONE 
BARBARA  LA  MAflRaS 

RA10N  NOVARRO 


The  Des  Moines  theatre.  Des  Moines, 
used     this     to     announce     "  Triftiny 

Women  " 


hen  the  light?  in  Ihe 
Strand  theatre  are 
lowered  next  Sunday 
Douglas  Fairbanks  in 
Robin  Hood  mill  unfold 
on  the  scrcon 

ou  u>ilJ  then  realize 
that  the  motion  picture 
as  entered  upon  o  netu 
-iod 

or  Robin  Hood  marks 
a  step  forward  as 
significant  as  u>as  the 
making  of  the  first- 
motion  picture 


Hand  lettered  ad  tcith   unusual  copy 

used  on  "  Douylas  Fairbanks  in  Robin 

Hood "  at  the  Strand  theatre,  Omaha 

Current  Events — Pathe  and  Kino- 
grams. 

Scenic — Pathe  Review. 

Cartoon — Felix  on  Trial. 

Feature — Fury,  Richard  Barthle- 
mess — First  National. 

Recessional — Organ. 

Next  W  eek — The  World's  a  Stage. 

Columbia  Theatre — 

Overture — "  The  Skaters  and  Vene- 
tian Love  Song." 

Current  Events  —  International 
News. 

Comedy — Boyhood  Days. 

Short    Subject  —  The  Chickasha 

Bone  Crusher. 
Feat-tire — Forsaking  All  Others. 
Recessional — Organ. 
Next  Week — The  Flaming  Hour. 
Strand  Theatre — 
Overture — Selections    from    "  Ka- 

tinka." 

Current  Events — Kinograms. 

Comedy — No  Luck. 

Added  Attraction — Pictures  of 
Eagle  Lodge  initiation. 

Specialty — Billy  and  Maxine  Low- 
enthal  in  Apache  Dance. 

Feature — To  Have  and  to  Hold — 
Paramount. 

Recessional — Organ. 

Next  Week — Quincy  Adams  Saw- 
yer. 

Blue  Mouse  Theatre — 

Overture — "Jolly  Fellows'  Waltz." 
Current  Events — Fox  News. 
Comedy — Lazv  Bones. 
Music—"  You'll    Be    Sorry  "—Or- 
gan. 

Specialty — First  and  second  series 
of  Singers'  Popularity  Contest. 

Feature — The  Fast  Mail — Fox. 

Recessional — Organ. 

Next  Week — The  Glorious  Adven- 
ture. 

Liberty  Theatre — 

Overture — Orchestra. 

Current  Events — Liberty  and  Selz- 
nick News. 

Scenic — Pathe  Review. 

Vocal — "  All  for  the  Love  o'  Mike." 

Short  Subject — Fruits  of  Faith, 
Will  Rogers— Pathe. 

Prologue — Duplication  of  a  scene  in 
Dr.  Jack,  with  Dr.  examining 
girl's  eyes,  ending  in  song  and 
dance. 

Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe. 
Recessional — Organ. 
Winter  Garden — 
Overture — Orchestra. 
Current  Events  —  International 

News. 

Novelty — Screen  Snapshots. 
Comedy — Faint  Hearts. 
Feature — The  Yellow  Stain. 
Recessional — Organ. 
Next  Week — Mr.  Barnes  of  New 
York. 


444 


Motion    Picture  News 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H .   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE, 


Around  the  Exchanges 

WF.  WENDELL  has  taken 
•over  Universal's  booking  de- 
partment and  the  short  service  de- 
partment, which  he  has  been 
handling,  will  be  managed  by  Mr. 
Neilson  in  addition  to  his  present 
duties.  Mr.  Wendell  had  many 
years  experience  as  booker  with 
Paramount  and  is  popular  with  ex- 
hibitors throughout  the  Chicago 
territory.  Raymond  Eddy,  assist- 
ant to  Publicity  Director  Hill,  of 
Universal's  Chicago  exchange,  has 
been  promoted  to  salesman  and  will 
cover  northern  Illinois  territory. 
The  Universal's  employes  are  plan- 
ning a  banquet  and  dance,  which 
will  be  held  at  the  Hotel  La  Salle 
on  February  3rd.  This  event  will 
mark  the  first  anniversary  of  the 
local  exchange's  aid  society. 


A  trade  review  of  Priscilla  Dean's 
newest  feature,  "The  Flame  of 
Life,"  taken  from  Frances  Hodgson 
Burnett's  "  That  Lass  O'  Lowries," 
was  held  at  the  Universal  projec- 
tion room  this  week.  Miss  Dean  is 
well  cast  in  this  picture,  one  of  the 
important  Universal  releases. 


I.  L.  Lesserman,  of  Universal,  re- 
ports that  "The  Flirt"  is  going 
over  big  throughout  the  country 
territory,  all  key  center  houses  hav- 
ing booked  this  feature.  The  first 
of  them  will  start  playing  it  next 
week. 


Bill  Danziger,  Paramount  ex- 
ploiteer,  donned  his  heaviest  heavies, 
borrowed  a  fur  overcoat  and  de- 
parted for  Duluth  this  week  in 
answer  to  an  emergency  call  for  aid 
in  putting  over  "  When  Knighthood 
Was  In  Flower,"  which  opens  in 
the  northern  city  next  week. 


Sam  Shurman,  sales  manager  of 
Goldwyn's  Chicago  exchange,  has 
been  named  manager  of  the  new- 
Milwaukee  exchange  which  this 
company  will  open  on  January  28th, 
temporary  headquarters  having  been 
secured  in  the  Toy  Building.  Kube 
Leventhal  will  be  booker  of  the 
new  exchange. 

J.  J.  Clark  is  a  new  member  of 
American  Releasing  Corporation's 
sales  staff  and  will  cover  country 
territory.  Mr.  Clark  has  been  asso- 
ciated with  Paramount's  Milwaukee 
exchange  as  a  salesman.  Miss  Elsie 
Waddell  is  another  addition  to  the 
American  staff,  having  taken  over 
the  duties  of  booker.  She  is  well 
known  in  Chicago  film  circles,  hav- 
ing been  connected  with  the  Educa- 
tional exchange  for  some  time  past. 


Frank  Young  now  is  covering  city 
territory  for  Goldwyn,  H.  E. 
Schottemueller,  country  territory, 
and  Ira  Firman  has  arrived  from 
New  York  to  take  over  the  position 
of  sales  manager,  made  vacant  by 
the  promotion  of  Sam  Shurman. 


Jimmy  Grainger,  vice-president 
and  general  manager  of  Goldwyn 
Pictures,  stopped  over  in  Chicago 
en  route  from  the  coast  to  his  home 
office  in  New  York  and  while  here 
addressed  a  meeting  of  salesmen. 
From  Chicago,  Mr.  Grainger  went 
to  Detroit  and  was  to  be  in  New 
York  early  this  week.  M.  N.  Gott- 
lieb, manager  of  this  company's 
Minneapolis  exchange,  was  in 
Chicago  for  a  conference  with  Mr. 
Grainger  and  accompanied  him  to 
Detroit 


Vice-President  Jack  Leo,  of  Fox, 
accompanied  by  his  family  and  party 
of  friends,  stopped  over  in  Chicago 
Monday,  en  route  trom  New  York 
to  the  west  coast  studios  of  his 
company,  where  he  will  remain  for 
some  weeks. 


Matt  Cavanaugh,  assistant  mana- 
ger of  Fox,  journeyed  to  Boston, 
Mass.,  this  week,  where  he  will  be 
one  of  the  principals  in  a  marriage 
ceremony.    Congratulations,  Matt. 


Among  the  Trade 

SS.  HUTCHINSON,  of  Amer- 
•  ican  Film  Company,  is  due 
back  at  his  Chicago  headquarters 
this  week  after  a  brief  visit  to 
London,  England. 


135,182  persons  saw  "  Broken 
Chains  "  the  week  it  played  at  the 
Chicago  theatre,  according  to 
Publicist  Nealand  of  Goldwyn. 
The  popularity  of  the  picture  was 
also  proved  by  the  fact  that  the  at- 
tendance on  closing  day  at  the 
Chicago  was  20,058. 


W.  D.  Burford  and  John  A.  Silha 
attended  the  convention  of  the 
Motion  Picture  Theatre  Owners  of 
Ohio,  which  was  held  at  Columbus. 
Ohio,  this  week.  Sidney  Cohen  and 
a  number  of  national  officers  of  the 


Motion  Picture  Theatre  Owners  of 
America  were  on  the  list  of  speakers 
at  this  meeting. 


At  a  meeting  between  theatre 
owners  and  officials  of  the  Motion 
Picture  Operator's  Union  on 
January  10th,  a  new  wage  scale  was 
entered  into  for  the  year  ending 
January  10th,  1924.  The  theatre 
owners  granted  the  operators  a 
wage  increase  of  three  dollars  a 
week,  which  brings  the  new  scale 
to  $52.50  in  the  outlying  theatres 
and  $83.00  per  week  in  the  de  luxe 
houses.  According  to  Thomas  J. 
Reynolds,  president  of  the  union, 
the  latest  increase  makes  the 
Chicago  motion  picture  theatre 
operators  the  highest  paid  in  the 
country.  The  agreement  does  not 
cover  working  conditions  and  de- 
mands of  the  operators  for  change 
in  these  conditions  will  be  taken 
up  later,  the  agreement  on  the 
wages  having  been  arrived  at  just  in 
time  to  prevent  a  threatened  strike 
of  the  operators  on  the  night  of  the 
expiration  of  the  former  agreement, 
January  10th.  Among  those  present 
when  the  new  wage  scale  was  agreed 
upon  was  the  committee  of  the 
Illinois  Motion  Picture  Theatre 
Owners,  including  Samuel  Abra- 
hams, L.  Siegel,  M.  Siegel,  Sydney 
Selig  and  Jake  Cooper,  as  well  as 
representatives  of  the  large  circuits, 
including  Sam  Katz,  Barney  Bala- 
ban,  Nate  Ascher,  Aaron  Jones  and 
Fred  Schaefer,  and  the  following 
members  of  the  union,  Thomas  J. 
Reynolds,  president ;  Thomas  E. 
Malloy,  business  agent ;  Hal  John- 
stone, J.  W.  Sloneker  and  Frank  H. 
Clifford. 

E.  M.  Carrol  has  purchased  the 
Star  Theatre  at  Willow  Grove, 
Illinois,  from  C.  Morrison. 


C.  F.  Shere  has  opened  the  Opera 
House  at  Tampico,  Illinois,  which 


he  will  operate  as  a  motion  picture 

theatre. 


C.  A.  Burlingame  has  leased  the 
250  seat  Tolleston  Theatre  at  Gary, 
Indiana,  which  has  been  closed  for 
some  time  past.  Mr.  Burlingame 
is  a  well  known  theatre  owner  but 
has  been  out  of  active  business  since 
last  fall  when  he  sold  his  South 
Bend  theatre. 


Don  Lee,  of  Biggsville,  has  taken 
over  the  Alamo  Theatre  at  Dixon, 
Illinois. 


The  Avon  at  Decatur,  one  of  the 
theatres  operated  by  Harry  Grampp, 
recently  broke  all  house  records 
with  "  The  Hottentot,"  the  laugh 
getting  feature  comedy  released  by 
First  National. 


The  2,700  seat  Tivoli  Theatre  at 
Michigan  City,  is  rapidly  nearing 
completion  and  it  is  planned  by 
Wallestein  Brothers  to  open  it 
about  February  1st.  The  new 
theatre,  it  is  said,  will  be  one  of 
the  handsomest,  best  equipped  and 
furnished  houses  in  the  state. 


Brunhild  &  Young  are  planning 
a  handsome  and  large  theatre, 
which  will  be  added  to  their  string 
of  houses,  which  now  includes  the 
Shakespeare,  Rogers,  New  Era  and 
Emmett  Theatres,  by  the  end  of  the 
year.  A  100  x  175  foot  site  at 
6906-16  North  Clark  Street,  was 
purchased  last  week  by  Attorney 
Leo  L.  Brunhild,  a  member  of  the 
firm,  from  Joseph  A.  Golde, 
Maurice  and  Ralph  Goldberg  and 
Architect  Henry  L.  Newhouse  has 
been  retained  to  design  a  theatre  of 
more  than  twenty-five  hundred 
seats,  which  will  be  built  on  this 
location.  The  present  leases  on  the 
property  expire  next  September,  but 
it  is  the  hope  of  Brunhild  &  Young 
that  these  leases  may  be  abrogated 
so  that  work  may  start  on  their 
big  house  before  that  date.  It  is 
understood  that  Managing  Director 
Julius  Lamm  will  personally  manage 
the  new  house  when  it  is  completed. 


Grace  Cunard,  who  has  finished 
her  work  depicting  life  at  Moose- 
hart,  is  rehearsing  for  a  vaudeville 
act  with  which  she  intends  to  go  on 
a  tour  shortly.  Miss  Cunard  ex- 
pects to  return  to  moving  pictures 
later  in  the  season. 


Manager  Dellv  of  the  Edward 
Theatre,  2419  Wentworth  Avenue, 
has  sold  his  house  to  Sam  Levine, 
owner  of  the  Crystal  Theatre  on 
63rd  Street.  The  Edward  is  a  three 
hundred  seat  house. 


Will  Hirschberg  has  purchased 
the  Rainbow,  formerly  the  Leida 
Theatre,  in  Pullman.  Mr.  Hirsch- 
berg is  also  owner  of  the  Orchard 
Theatre. 


Unusual  layout  of  art  ad  on  "  The  Marriage  Chance  "  used  by 
the  Gifts  theatre,  Cincinnati 


January    2 7 ,    /  9  <?  J 


445 


EXHIBITORS'     REPORTS     ON     NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 
Kick  In — 

A  box  office  knock-out.  Packed 
with  thrills  and  capably  acted.  Ex- 
cellent business  despite  bad  weather. 
(East.) 


A  Daughter  of  Luxury— 

A  picture  well  above  the  average 
that  created  much  favorable  com- 
ment.  Carries  a  good  kick.  (East.) 


Back  Home  and  Broke — 

A  real  attraction.*  100%  enter- 
tainment value.  Everybody  liked 
it.  Full  house  every  performance. 
Meighan  a  great  favorite.  (Middle 
West.) 


Went  over  great,  playing  to  big 
houses  all  week.    (Middle  West.) 


Thirty  Days — 

Everyone  having  a  hand  in  the 
producing  of  this  one  deserves 
"thirty  day s."  Business  off. 
(East.) 

When  Knighthood  Was  in 
Flower — 

One  of  the  great  features  of  the 
year,  backed  by  heavy  advertising; 
went  over  big.    (Middle  West.) 


Still  holding  on  to  a  long  run. 
Draws  like  wildfire.  (West.) 


■Outcast — 

A  very  good  picture  in  every  way. 
Receipts  excellent.  (Southwest.) 


To  Lfave  and  to  Hold — 

An  excellent  picture.  My  people 
liked  it  and  sent  their  friends. 
<West.) 


Art   ad  on  "  Omar  the  Tentmaker," 
draicn  by  J.  L.  Johnston,  for  the  Riioli 
theatre,  Portland,  Ore. 


Making  a  Man — 

A  picture  that  did  fair  business- 
fair  picture.    (Middle  West.) 


FIRST  NATIONAL 
Fury — 

Some  of  the  women  didn't  like 
this  one — said  there  was  too  much 
rough  stuff.  Generally,  however,  it 
was  well  received ;  good  press  re- 
views. Business  pretty  good. 
(Middle  West.) 


Audiences  declared  they  liked  it 
best  of  anything  Dick  Barthlemess 
has  done.  He  has  following  here. 
(West) 


Good  attraction.  People  came 
and  went  away  pleased.  (West.) 


Oliver  Twist — 

Best  picture  Jackie  Coogan  has 
made.  Held  over  for  second  week. 
(Middle  West.) 


The  Dangerous  Age — 

The  S.  R.  O.  Sign  was  hung  out 
every  evening  on  this  one.  En- 
thusiastically received  by  press  and 
public.  (East.) 


PATHE 

Dr.  Jack — 

Attracted  capacity  business  tor  a 
seven  day  run  which  would  have 
been  extended  could  bookings  have 
been  arranged.  (East.) 


Fine  picture,  played  to  big  houses 
during  two  weeks'  run.  (Middle 
West.) 


VITAGRAPH 
My  Wild  Irish  Rose—  . 

They  liked  it  and  we  played  to 
good  nouses  during  run.  (South- 
west. ) 


The  Little  Wildcat— 

A  nice  little  picture  with  a  star 
who  is  growing  in  popularity.  Did 
well.  (Southwest.) 


UNIVERSAL 
The  Flirt- 
Business  so  pleasing  that  this  one 
was  held  for  a  second  week,  some- 
thing  decidedly   unusual   for  this 
house.  (East.) 


Forsaking  All  Others — 

Title  did  not  appeal  to  my  pa- 
trons, consequently,  business  not 
srood.  (West.) 


The  Flaming  Hour — 

You  can  use  this  one ;  drew  nicely 
and  patrons  pleased.  (Southwest.) 


Thriller  and  pleased  those  who 
want  to  be  thrilled.  Fair  business. 
(Middle  West.) 


Big  business  with  this.  Title 
seemed  to  attract  them.  (West.) 


UNITED  ARTISTS 
Douglas  Fairbanks   in  Robin 
Hood — 

Best  picture  for  a  run  I  have 
ever  played.  (West.) 


Don't  go  wrong — Doug  is  "there" 
in  this  one.  (West.) 


Tess  of  the  Storm  Country — 

Remarkable  picture ;  played  to 
30,000  during  the  first  two  weeks  in 
a  small  house,  and  turned  thou- 
sands away.    (Middle  West.) 


Still  running  and  still  drawing 
them  in.  (West.) 


One  Exciting  Night — 

Great  audience  picture.  Critics 
lavish  in  praise.  Patrons  delighted  ; 
tremendous  crowds.  (Middle 
West.) 


A  Tailor  Made  Man — 

Star  in  wrong  role.  Not  much  to 
it.  Drew  fairly  well.  (Middle 
West.) 


SELZNICK 
One  Week  of  Love — 

Good — played  to  as  many  people 
as  the  house  could  hold.  Plenty  of 
pep  in  it.  Interesting  plot,  well 
acted.    (Middle  West.) 


GOLDWYN 
Broken  Chains — 

Did  fairly  well  with  it.  (South- 
west.) 


Well  done,  but  somewhat  grue- 
some feature.  Played  to  average 
business.    (Middle  West.) 


METRO 
Trifling  Women — 

The  best  box  office  attraction  in 
several  weeks.    (Middle  West.) 


FOX 

The  Lights  of  New  York — 

Simple  tale,  but  interestingly  told. 
Not  lacking  in  drama,  either.  Busi- 
ness fairly  good.  Stars  not  as  gen- 
erally known  here.  (Middle  West.) 


Catch  My  Smoke — 

Mix  had  all  his  old  tricks  and 
Tony  did  the  acting,  but  it  went 
over  to  excellent  business.  (East.) 


Silver  Wings — 

Mary  Carr  has  considerable  pres- 
tige here  and  the  picture  did  a  good 
week's  business.    (Middle  West.") 


The  Fast  Mail- 
Good  drawing  card.    Went  over 
well.  (West.) 


«JOHHNIE 
WALKER* 

MY  DAD 


of  Urn  ftew-so-^Nortk. 


Art  ad  on  "  My  Dad  "  at  Mister  Smith's 
theatre,  Indianapolis 


AL  LICHTMAN 
Shadows — 

Wonderful  feature  which  shows 
Chaney  at  his  best.  Holding  it 
for  a  second  week.  (Middle  West.) 


Thorns  and  Orange  Blossoms — 

Some  interest  incited  by  interest 
in  the  novel.  Not  enough  to  make 
business  rushing.  But  it  maintained 
a  fair  average.  Cast  seems  to  draw. 
(Middle  West.) 


WARNER  BROTHERS 
Heroes  of  the  Street — 

Business  reported  very  fair.  Ho- 
kum in  this  film  seemed  to  find  good 
effect  or  was  good  naturedlv  ac- 
cepted.    (Middle  West.) 


Not  as  good  as  some  previous 
Barry  pictures,  but  went  over  in 
good  shape.    (Middle  West.) 


HODKINSON 
Flesh  and  Blood — 

A  good  audience  picture  that 
ranks  better  than  average.  Good 
business.  (East.) 


ASSOCIATED  EXHIBITORS 
Head  Hunters  of  the  South 
Seas — 

This  one  attracted  public  interest 
and  did  a  good  business  for  a  week's 
run.    (Middle  West.) 


AFFILIATED 
Sure  Fire  Flint — 

Good  amusement  value  with  lots 
ot  laughs  and  thrills.  Business 
good.    (Middle  West.) 


Attracted  better  than  average 
business,  but  story  coming  out  that 
house  is  soon  to  close,  hurt  box 
office.    (East  ) 


Exhibitors'  Service  Bureau — Pages  446-462 


Striking  cut-out  lobby  display  used  b. 


the  Strand  theatre,  Newark,  X.  /.,  on  "  Shadows."    Foster  Moore,  special  representative  for  the  Lichtman 
corporation,  superintended  its  construction 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sehade,  Schade  theatre.  Sandusky. 

H.  C.  Horator,  AJhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Gen.  Mgr.  Fhikleatein  A  Knbln, 
Minneapolis. 

Leo  A.  I -an  dan,  Alhambra  and  Garden  theatres, 
Minwaukee. 

E.    R.    Rogers,    Managing   Director,   TiYoll  and 
Rlalto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  Wilby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E.  V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co..  Mew  Orleans. 

F.  L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.   Bran  ham,   Famous-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qui m by,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Did. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre. 
Salt  Lake. 

Eugene  B.  Roth,  California  theatre,  San  Fran- 

Kidney  Uraoman,  Granman's  theatre,  Los  Angeles 

Lonla  K.  Sidney,  Managing  Director,  William  Fox 
theatres,  Denver. 


Valuable  Information  About 
Electric  Display  Signs 

IN  this  issue  of  MOTION  PICTURE 
NEWS,  on  Page  485  of  the  Tech- 
nical Department,  is  a  comprehen- 
sive article  on  electric  display  signs  for 
motion  picture  theatres  that  is  worthy 
the  attention  and  perusal  of  every  ex- 
hibitor. 

This  article  touches  upon  the  salient 
points  which  enter  into  the  selection  of 
the  most  effective  electric  sign  for  the 
theatre,  the  relative  brilliancy  of  various 
types  of  lamps,  color  effects  that  may  be 
gotten,  and  the  like.  Proper  understand- 
ing of  these  matters  makes  it  possible  to 
select  a  sign  of  maximum  effectiveness 
and  attraction  value  for  a  given  theatre 
and  location. 

A  great  many  theatres  fail  to  get  the 
utmost  value  out  of  this  element  of  their 
display,  which  plays  a  highly  important 
part  in  the  appearance  of  the  house  at 
night,  through  the  use  of  signs  of  im- 
proper design  and  construction. 

This  matter  bears  a  close  relation  to 
exploitation  and  front  display,  and  the 
Exhibitors'  Service  Bureau  urges  every 
exhibitor  to  read  the  article  in  question, 
that  he  may  profit  by  the  authentic  in- 
formation presented  in  it. 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan. 

Geo.  Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation.  South, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plnnkett,  Managing  Director,  Mark  Strand 
theatre,  New  York. 

Ray  Grombacber,  Managing  Director,  Liberty  the- 
atre, hpokane,  Wash. 

Rosa    A.     McToy,     Manager,    Temple  theatre. 
Genera,  N.  T. 

George  Tooker,  Manager,  Regent  theatre,  Elmlra, 
N.  T. 

W.    8.    McLaren,    Managing    Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres.  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famotu 
Players-Lasky. 

J.  M.  Edgar  Bart,  Manager,  Palace  theatre.  El 
Pase,  Tex. 

Pan!  A.  Noble,  Manager,  Liberty  theatre,  Port- 
land, Ore.  . 

William    J.    Sullivan,    Manager,    Rlalto  theatre, 
Butte,  Mont. 


January    27,  1923 


447 


Inexpensive  form  of  the  "castle"  front  for  "The  Prisoner  of  Zenda,"     used  by  Manager  Ollie  Broumlee  of  the  Palace  theatre,  Muskogee,  Okla. 

The  miniature  castle  zvas  illuminated  from  the  inside 


Mfkes  "Oliver  Twist"  Post's 
Sound  Like  Replies 

Meriden,  Conn. — Poli's  theatre  put  an  un- 
usual amount  of  reader  interest  into  its  ad- 
vance notices  of  "  Oliver  Twist "  by  making 
the  postcards  sent  to  the  mailing  list  read  as 
if  they  were  replies  to  an  inquiry. 

The  postcards  were  sent  not  only  to  the 
usual  mailing  list  but  to  many  other  names 
culled  from  the  city  directory.  In  each  case 
they  were  worded  as  if  answering  an  inquiry 
made  by  the  addressee  as  to  when  "  Oliver 
Twist "  would  be  at  Poli's. 

To  what  extent  interest  was  aroused,  due 
alike  to  the  arresting  make-up  of  the  card  and 
the  unusual  method  of  presentation,  was  evi- 
denced by  the  fact  that  the  theatre  received 
about  300  replies  to  its  "  replies."  In  eacli 
case  the  writer  stated  that  there  must  have 
been  a  mistake,  as  he  had  never  written  the 
house  about  the  coming  of  "  Oliver  Twist." 
Many  of  them  were  gracious  enough  to  add.' 
that  they  were  glad  to  be  advised  of  the  forth- 
coming run. 


Marquee  cut-out  display  used  on  "  Shadoivs"  by 
the  Strand  theatre.  Newark,  X.  J. 


Speeders  Sentenced  to  See 
"Manslaughter"  by  Judge 

1A  PORTE.  Ind.— An  unexpected  bit 
of  exploitation  was  obtained  for 
"  Manslaughter "  here  through  the 
fact  that  the  mayor  of  La  Porte  is  also 
judge  of  the  speeders'  court. 

When  the  "  Manslaughter "  print  ar- 
rived in  town.  Manager  O.  K.  Reddington 
of  the  New  Century  theatre  and  Bill  Dan- 
ziger,  the  cub  Paramount  exploiteer,  gave 
him  a  pre-view. 

The  latter  was  so  impressed  that  he  de- 
cided to  sentence  all  traffic  violators  to 
see  the  picture  at  their  own  expense. 
However,  Mr.  Reddington  wanted  to  do 
his  bit  for  the  great  cause,  so  he  gave  the 
mayor  a  pad  of  passes. 

This  made  a  great  story  for  the  polioe 
reporters  attending  the  trials,  and  the 
papers  carried  a  list  of  the  "  convicted  " 
violators. 


"Face  in  the  Fog"  Frame- Up  Is 
Put  Over  on  Lawrence 

Lawrence,  Mass. —  Manager  Fred  Demara, 
of  the  Palace  theatre,  had  the  whole  town  out 
looking  for  Boston  Blackie.  Peter  the  Red  and 
Count  Ivan,  characters  in  "  The  Face  in  the 
Fog."' 

Demara  got  John  P.  McConville,  Para- 
mount exploiteer,  to  send  a  message  from  Bos- 
ton to  the  chief  of  police  and  the  mayor  telling 
them  to  be  on  the  lookout  for  the  famous 
crooks,  and  "  if  you  see  or  hear  anything  of 
the  '  Face  in  the  Fog  '  that's  the  clue.  Watch 
out." 

The  police  suspected  a  hoax  but  played  safe, 
put  out  detectives  and  gave  the  story  to  the 
newspapers.  McConville  called  on  the  editors, 
placed  an  ad  giving  the  stunt  away,  and  put 
over  copy  linking  the  picture  and  the  theatre 
with  the  police  story. 

The  police  were  sore  at  first,  but  Mr.  De- 
mara gave  each  officer  a  pass,  and  now  they're 
laughing  about  it.  The  chief  came  through 
with  a  published  endorsement. 


Finds  Camel  to  Use  as  Street 
Ballyhoo  on  "Omar" 

Davenport,  Iowa. — Manager  John  Love- 
ridge,  of  the  Capitol  theatre,  when  starting 
his  campaign  on  "  Omar  the  Tentmaker,"  sent 
the  exploitation  agent  out  to  find  a  camel. 

He  spent  weary  hours  looking  for  the  rare 
beast.  The  only  one  outside  of  a  zoo  within 
the  radius  of  a  hundred  miles  was  one  that 
had  been  given  to  the  Shriners  by  B.  J. 
Palmer,  chiropractor  and  head  of  the  school 
which  is  located  in  Davenport.  By  the  time 
the  exploitation  agent  had  located  this  animal 
he  knew  what  they  meant  when  they  said: 
"  I'd  walk  a  mile  for  a  camel." 

The  veiled  figure  on  the  two-backed  animal 
was  labeled  as  "  One  of  the  Shah's  prospec- 
tive brides,"  and  urged  people  to  see  "  Omar 
the  Tentmaker  "  and  find  out  what  happened 
to  her. 

The  usherettes  at  the  Capitol  were  dressed 
in  the  Near  East  garb  of  habitues  of  a  Persian 
harem.  Enhancing  this  atmosphere,  one  of 
these  girls  was  stationed  at  a  table  in  the  lobby 
every  evening  to  give  out  figs  and  dates. 

The  traffic  "  scare  "  novelty  was  used,  large 
envelopes  being  distributed  to  motorists  with 
the  sign:  "New  Traffic  Rules,"  and  the  ques- 
tion: "Do  You  Think  This  City  Should 
License  Drivers  ?  " 


Liberal  use  of  cut-out  hearts  in  Manager  IV.  E. 
Dru tabor's  Riviera  theatre.  Knoxvillc,  Tcnn.,  on 
"  Human  H carts  " 


448 


Motion    Picture  News 


Inexpensive  and  striking  "  flash  "  in  lobby  of  the  Rialto  theatre,  Macon,  Ga.,  on  "  Broadway 
Rose,"  prepared  by  Manager  E.  C.  Kingman.    The  board  on  which  the  stills  are  mounted 

was  done  in  old  rose 


Cuts  Down  Kold-Out  Crowd  by 
Seating  from  the  Front 

Jamaica,  L.  I. — A  simple  and  practical  aid 
to  the  solution  of  the  seating  problem  has 
been  found  by  Fred  V.  Greene,  Jr.,  managing 
director  of  the  Rialto  theatre. 

When  the  former  Paramount  exploiteer  took 
over  the  Rialto  a  few  months  ago,  he  had  the 
chairs  so  re-arranged  that  each  seat  has  a  good 
vantage  of  the  screen.  However,  the  preju- 
dice against  front  seats  in  a  picture  house  still 
persisted. 

For  the  run  of  "The  Young  Rajah"  he 
announced  that  the  most  desirable  seats  would 
be  filled  from  the  front  instead  of  from  the 
standees.  With  this  system  he  is  able  to  get  a 
hundred  or  more  additional  admissions  into 
his  house. 


Beaver  Board  Hut  in  Lobby 
for  "Broken  Silence" 

ATLANTA,  GA.— As  exploitation  for 
"  The  Broken  Silence,"  Manager 
G.  M.  Phillips,  of  the  Strand  the- 
atre, arranged  an  attractive  lobby  which 
was  not  expensive. 

A  large  cut-out  of  a  beaver-board  Eski- 
mo hut,  very  realistically  painted,  was 
placed  over  the  entrance  of  the  theatre. 
Entrance  and  exit  of  the  theatre  was 
made  through  the  open  doors  of  the  hut. 
On  the  sides  of  the  lobby  were  cut-outs 
on  the  same  material  of  stills  from  the 
picture. 


Double  Truck  Tie- Up  Ad  Gotten 
Through  "Trouble"  Contest 

BINGHAMPTON,  ALA. — The  man- 
.6c.i.erit  01  tne  Lympnony  tneatre, 
vnrough  a  tie-up  with  the  Bing- 
humpton  Sun,  got  a  two  page  tie-up  on  a 
jackie  Coogan  contest  on  "  Trouble." 
ihe  page  brought  in  a  majority  of  the 
automobile  agencies  in  the  city. 

Manager  David  Cohen,  of  the  Sym- 
phony offered  eighteen  prizes,  to  be 
awarded  to  the  people  who  could  give 
the  names  that  had  been  left  blank  of 
the  make  of  automobile  in  each  advertise- 
ment. The  only  space  the  theatre  had 
to  take  was  two  inches  across  the  top. 
The  announcement  of  the  two  page  truck 
was  given  free  by  the  paper.  Tne  cam- 
paign brought  interest  in  automobiles, 
. .  was  tied  up  definitely  with  "Trouble" 
and  won  the  good  will  and  active  co- 
operation of  the  newspaper  for  the  the- 
atre. 


Man  in  Cap  and  Apron  Exploits 
"Brothers  Under  the  Skin" 

Wichita,  Kans. — A  simple  and  effective 
street  ballyhoo  for  "  Brothers  Under  the 
Skin"  was  used  by  the  Miller  theatre.  A 
man  was  engaged  to  dress  up  in  apron  and 
cap  and  go  about  the  streets  and  stand  in  the 
lobby.  In  his  hand  was  a  large  feather  dus- 
ter. A  double  placard  was  hung  about  his 
shoulders,  making  a  sandwich  man  of  him. 

The  placard  in  front  read,  "  Should  hus- 
bands do  the  work  ?  "  The  sign  on  his  back 
read,  "  Don't  get  married  until  you  see 
'  Brothers  Under  the  Skin.'    Miller  theatre." 

A  furniture  van  was  engaged  and  loaded 
with  furniture.  On  each  side  was  a  huge  cloth 
sign  reading,  "  This  furniture  is  being  re- 
turned for  non-payment  of  weekly  install- 
ments. Don't  get  married  until  you  have  seen 
'  Brothers  Under  the  Skin.'  Miller  theatre, 
now  showing." 


Capitalizes  Accident  to  Front 
on  "  The  Old  Homestead  " 

Washington  Court  House,  Ohio. — Manager 
George  Rea  of  the  Colonial  theatre,  capitalized 
on  his  misfortune  when  his  compo  board  a  Old 
Homestead,"  in  his  lobby,  was  demolished  by 
the  wind. 

He  simply  took  a  newspaper  ad  and  an- 
nounced that: 

"  Here's  a  proof.  There's  oniy  one  real '  Old 
Homestead.'  That's  Paramount's.  You  know 
the  Colonial  erected  an  imitation  on  the  side- 
walk and  along  came  a  puff  of  wind  and, 
zowie,  the  whole  works  blew  down.  But  i.n 
the  Paramount  picture,  '  The  Old  Homestead  ' 
survives  the  most  terrific  cyclone  ever  filmed." 


Good  Real  Estate  Tie- Up  on 
"Man  Who  Saw  Tomorrow" 

HOUSTON,  Tex.— Manager  Charles 
A.  McFarland  of  the  Queen  thea- 
tre tied  up  "The  Man  Who  Saw 
Tomorrow  "  with  a  local  real  estate  com- 
pany. 

This  real  estate  company  paid  for  the 
necessary  advertising  and  there  appeared 
in  the  newspaper  on  two  consecutive 
days  editorial  ads.;  first,  advertising 
"  The  Man  Who  Saw  Tomorrow,"  sec- 
ond, "The  Man  Who  Didn't  See  To- 
Morrow." 


Junior  Naval  Reserve  parade  on  Broadway,  tying  up  with  "Heroes  of  the  Street"  at  the 

New  York  Mark  Strand.   Ij'cslrv  Barry  took  pan 


January    2  j ,  192 


449 


Pleasing  art  front  for  "  Tess  of  the  Storm   Country "  designed    by  Manager  W.  W .  Hays  of  the  Palace  theatre,  Corsicana,  Texas 


Varied  Exploitation  Campaign 
Used  for  "Knighthood" 

St.  Louis,  Mo. — Hersehel  Stuart,  managing 
director  of  the  Missouri  theatre ;  Ed  Olmstead, 
publicity  director,  and  Oscar  A.  Kantner, 
Paramount  exploiteer,  executed  one  of  the 
most  varied  exploitation  campaigns  ever  seen 
in  St.  Louis  for  the  showing  of  "  When 
Knighthood  Was  in  Flower  '-  at  the  Missouri. 

The  Kiiland  Piano  Company  got  up  a 
special  four-page  herald  drawing  attention  to 
Victor  Herbert's  score  for  the  picture  and  the 
fact  that  much  of  the  "  Knighthood  "  music 
was  available  in  player-rolls. 

St.  Louis,  because  of  its  location  as  the  gate- 
way of  the  Southwest,  has  a  number  of  Marine 
recruiting  offices,  all  of  which  have  A-boards 
on  the  sidewalks.  Kantner  drafted  this  tie-up 
poster : 

"  Not  since  '  Knighthood  Was  in  Flower ' 
has  the  young  man  been  afforded  greater 
opportunity  than  is  offered  him  in  the  United 
States  Marines." 

These  were  placed  not  only  on  the  boards 
but  on  the  stands  in  different  parts  of  the 
•city,  positions  never  before  possible  for  theatre 
advertising. 

A  private  showing  was  arranged  for  the 
board  of  education,  the  editors  of  the  three 
largest  newspapers  and  a  few  of  the  prom- 
inent citizens  and  members  of  the  civic  clubs. 


"Kick  In"  Teaser  Card  Brings 
Many  Phone  Calls 

BIRMINGHAM,  ALA. — Manager  L. 
R.  Towns  used  a  very  successful 
teaser  card  recently  on  "  Kick  In." 
Two  thousand  were  sent  out,  regular 
postcard  size. 

On  the  white  background,  center  of 
card,  was  printed  in  bold  face  type  the 
two  words,  "  Kick  In."  In  small  type,  in 
the  upper  left  hand  corner  was  printed: 

"Telephone  Main  8694  before  you  " 

It  was  something  unusual  and  the  the- 
atre received  about  750  phone  calls,  when 
of  course  they  took  advantage  of  the  op- 
portunity to  "  sell  "  this  show. 


Sends  400  Wires  to  Prominent 
Citizens  on  "Sonny" 

York,  Pa. — Manager  M.  E.  Kelly,  of  the 
Orpheum  theatre,  sent  out  400  wires  in  ex- 
ploiting "  Sonny,"  and  his  chief  problem  was 
to  send  them  where  they  would  do  the  most 
good  and  start  the  most  word-of-mouth 
p  ublicity. 

The  wire  repeated  the  old  formula :  "  Am 
coming  home.  Meet  me  at  Orpheum  theatre 
tonight.  Sonny." 

The  first  wire  was  sent  to  the  girl  who  had 
recently  been  elected  the  most  popular  sales 
irirl  in  a  contest  conducted  by  various  stores. 
She  had  a  host  of  admirers.  The  second  went 
to  the  president  of  the  Lions  Club,  in  time  to 
reach  him  at  meeting  time  as  the  Lions  were 
in  session.  The  same  procedure  was  followed 
with  the  Rotarians  and  members  of  the 
Kiwanis  Club. 


Dainty  lobby  display  for  "  East  is   West "  at 
the  Strand  theatre.  Waco,  Texas 


Part  of  "Smilin1  Through"  Run 
in  Front  of  Theatre 

Chatham,  England. — Manager  E.  H.  Tre- 
main,  of  the  Invictatheatre,  tied  up  traffic  in 
front  of  his  theatre  with  a  stunt  which  he 
worked  on  "  Smilin'  Through,"  that  of  running 
a  portion  of  the  picture  on  a  screen  outside 
the  house. 

The  strip  was  supplemented  by  the  an- 
nouncement that  it  would  be  run  again  in 
half  an  hour;  but  by  that  time  the  original 
crowd  had  ?one  inside. 


"Under  Two  Flags"  Tied  Up  to 
Tobacco  Company 

Baltimore,  Md. — When  Priscilla  Dean's 
"  Under  Two  Flags "  played  at  the  Century 
theatre,  one  of  the  Whitehurst  chain  here,  a 
series  of  tie-ups  with  cigar  stores,  book  stores, 
music  stores  and  Liggett  and  Myers  Tobacco 
Company  provided  a  vigorous  exploitation 
campaign.  The  scheme  was  worked  out  by 
Thomas  D.  Soriero,  general  manager  of  the 
Whitehurst  theatres,  and  Miss  Hattie  K.  Mor- 
rill, exploitation  "  man  "  for  Universal. 

Forty  cut-outs  from  three-sheets  were  used 
by  the  tobacco  company  in  the  windows  of 
cigar  and  confectionery  stores  in  the  city,  sev- 
eral of  them  being  placed  on  principal  shop- 
ping streets.  In  addition,  the  company  donated 
300  packages  of  cigarettes  which  were  distri- 
buted at  the  door  of  the  theatre  on  Monday 
with  small  tags  mentioning  that  they  were 
presented  with  the  compliments  of  Priscilla 
Dean. 


Poster   cut-out   on   "  Rags   to   Riches1,"  with 
"  money  "  heaped  around  it,  prepared  by  Richard 
A.  Addison,  publicity  director  of  the  Pickuick 
theatre.  San  Diego,  Cat. 


450 


Motion    Picture    N  e  zv  s 


Attractive  front  for  "  The  Old  Homestead  "  prepared  by  M.  A.  Moloney,  publicity  director  of  Loexv's  Ohio  theatres,  for  the 

Stillman,  Cleveland 


Window  Style  Show  Used  to  Put 
"Eternal  Flame"  Over 

Grand  Rapids,  Mich. —  Different  gowns,  one 
each  day,  appeared  in  the  window  of  Wuitz- 
berger's  department  store  for  two  weeks  pre- 
ceding the  showing  of  "  The  Eternal  Flame  " 
at  the  Isis  theatre.  A  card  announcing  the 
showing  was  the  only  other  object  in  the 
window. 

It  may  have  been  a  byplay  on  women's  love 
of  finer}'.  The  fact  remains  that  the  depart- 
ment store  had  a  style  show  all  its  own 
through  the  tie-up  with  the  title  that  attracted 
thousands.  It  was  more  effective  because  it 
wasn't  all  over  in  one  evening.  The  wax  model 
had  it  on  living  models  because  it  didn't  cost 
the  management  as  much  to  keep  the  show 
running  for  two  weeks,  and  it  drew  crowds 
for  that  length  of  time. 

A  special  play  was  made  on  a  beautiful  red 
silk  dress  which  was  called  "  Eternal  Flame 
Silks — the  Season's  Most  Popular  Find." 

The  Isis  theatre  is  under  the  management 
of  Sid  Lawrence,  formerly  First  National  ex- 
ploitation agent  at  Detroit.  When  he  was 
laying  out  exploitation  himself  he  was,  by  the 
unwritten  rules  of  the  organization,  barred 
from  receiving  any  publicity  or  credit  himself. 
Now  that  Sid  is  loose  in  the  field  he  is  pro- 
viding his  own  ammunition  to  see  that  the 
Isis  theatre  is  kept  regularly  before  the  trade 
papers. 


Unique  Safety  First  Circular 
for  "The  Unknown" 

WASHINGTON,  D.  C.  —  When 
"  The  Unknown "  played  at  the 
Cosmos  theatre,  an  unusual  safety 
first  circular  was  used  which  was  worked 
out  by  Leo  Garner,  exploitation  and 
publicity  man  for  Sidney  Lust. 

On  the  outside  cover  the  copy  read: 
"  Don't  get  hurt.  Read  inside  how  to 
avoid  accidents." 

Inside,  it  continued:  "  1.  When  cross- 
ing street  look  to  the  left,  then  to  the 
right.  2.  Watch  motorist's  hand  signal 
to  learn  whether  he  intends  to  turn  right 
or  left.  3.  Go  to  the  Cosmos  theatre 
and  see  Richard  Talmadge  in  '  The  Un- 
known.' It  is  filled  with  wonderful,  thrill- 
ing, death-defying  stunts  and  he  doesn't 
get  hurt." 


Street  ballyhoo  for  "Omar  the  Tentmaker' 
used  by  the  Capitol  theatre.  Davenport .  Iowa 


Silhouette  Contest  is  Stunt 
to  Exploit  "Shadows" 

Chicago,  111. — Foster  Moore,  special  exploi- 
tation representative  of  the  Al  Lichtman  Cor- 
poration, staged  a  successful  campaign  for 
the  showing  of  "  Shadows  "  at  Barbee's  Loop 
theatre,  which  included  a  silhouette  contest. 

He  plastered  the  downtown  district  with 
billboard  advertising.  He  began  a  lively 
newspaper  campaign,  and  rigged  -up  some 
striking  window  displays.  Then  he  "  sold  " 
the  editor  of  the  magazine  page  of  the  Chicago 
Journal  the  idea  of  running  a  "  Shadows  Con- 
test "  on  that  page.  The  idea  of  the  contest 
was  to  publish,  in  the  Junior  Journal  columns, 
on  the  magazine  page,  the  silhouettes  of  four 
of  the  principals  in  "  Shadows "  under  the 
heading,  "Who  cast  these  shadows?" 

The  terms  of  *bs  contest  were  that  readers 
were  to  write  the  names  cf  the  players  under 
the  silhouettes  and  send  them  to  the  Journal. 
The  first  prize  offered  was  $10,  with  four 
prizes  of  $5  each,  and  the  names  of  the  win- 
ners were  to  be  announced  at  a  special  showing 
of  the  picture  under  the  auspices  of  the 
Journal  on  Saturday  morning.  In  addition  to 
this,  the  thousand  best  and  neatest  replies  en- 
titled those  sending  them  in  to  tickets  for  the 
special  showing. 


Important  Newspaper  Tie-Up  Is 
Made  on  Barry  Pictures 

New  York,  N.  Y. — A  tie-up  with  the  entire 
group  of  Hearst  newspapers,  several  thousand 
music  dealers  and  merchants  has  been  made 
by  the  Warner  Brothers  publicity  staff  on 
Heroes  of  the  Street  "  and  "  Rags  to  Riches." 

The  Hearst  tie-up  is  a  full  page  announce- 
ment showing  Barry  playing  a  Hohner-Sax,  a 
new  article  in  the  music  field  being  utilized 
as  a  circulation  builder  throughout  the  coun- 
try. This  announcement  is  being  run  daily  in 
all  the  Hearst  newspapers,  and  it  will  be  car- 
ried on  indefinitely. 

In  connection  with  each  announcemet  the 
name  of  Warner  Brothers,  Barry  and  the  pic- 
tures is  prominently  displayed,  serving  as  an 
added  asset  to  the  exhibitors  who  have  booked 
the  attractions. 

Several  thousand  music  dealers  are  said  to 
be  carrying  full  window  displays  of  Barry 
playing  the  Hohner-Sax,  thousands  of  other 
merchants  are  using  specially  devised  cut-outs 
available  with  both  pictures,  and  a  series  of 
special  photographs  is  being  syndicated  to 
leading  newspapers. 


Street  ballyhoo  and  lobby  display  on  "  The 
Ghost  Breaker,"  prepared  by  Manager  J.  M. 
Edgar  Hart,  of  the  Palace  theatre,  El  Paso. 
The  ballyhoo  was  a  boy  sitting  on  a  man's, 
shoulders,  with  flashing  electric  bulbs  in  the 
eyes  of  the  head 


January    27,    1 p  2 3 


451 


Pleasing  lobby  display  for  "  Broadway  Rose "  at  the  Majestic  theatre,  Columbus,  Ohio.    Particularly  effective  are  the  shadow-boxes  at  the  sides, 

the  lattice-work  about  the  oil  painting  and  the  Broadway  setting  over  the  ticket  booth 


Mayor  Takes  Part  in  Campaign 
for  "Oliver  Twist" 

Kansas  City,  Mo. — Mayor  Cromwell's  popu- 
larity with  the  youngsters  of  Kansas  City  was 
made  secure  recently  by  the  part  which  he 
played  in  the  extensive  exploitation  campaign 
on  "  Oliver  Twist "  at  Sam  Harding's  Liberty 
theatre,  in  which  His  Honor  represented  the 
little  star  in  an  Old  Clothes  campaign.  The 
annual  drive  of  the  Associated  Charities  was 
on.  Jackie's  wire  from  Hollywood  to  His 
Honor  read: 

"  Will  you  be  my  partner  for  two  weeks  ? 
I  know  there  are  lots  of  kiddies  in  Kansas 
City  that  won't  have  warm  clothes  for  this 
winter.  Let's  you  and  I  put  on  a  big  show, 
using  my  new  picture,  '  Oliver  Twist,'  and 
charge  each  kid  a  pair  of  pants,  a  dress  or 
something  to  get  in ;  then  give  all  the  clothes  to 
little  fellers  who  need  them  this  winter.  My 
dad  says  I  can  go  fifty-fifty  with  you  on  ex- 
pense. If  you  will  go  with  me  on  tins  I'll  be 
tickled  to  pieces.  Please  answer.  Jackie 
Coogan." 

Mayor  Cromwell's  instant  acceptance  of  the 
proposal  and  the  heart  interest  of  the  story 
of  partnership  with  Jackie  Coogan  furnished 
abundant  publicity.  The  fact  that  His  Honor 
worked  up  interest  in  the  Warm  Clothes 
Showing  by  going  around  to  public  school 
playgrounds,  was  recorded  in  a  motion  picture. 


Children's  Version  of  Story 
Used  on  "Oliver  Twist" 

SYRACUSE,  N.  Y. — Manager  Edgar 
Weill  of  the  Strand  theatre,  felt  that 
the  children's  business  was  worth 
going  after  on  "Oliver  Twist,"  so  he 
planned  an  appeal  which  would  reach 
them. 

The  newspaper  furnished  the  natural 
outlet  and  this  could  be  effected  best  by 
the  Actionized  version  of  the  photoplay. 

With  a  clever  journalist  wielding  the 
pen  the  fictionized  version  of  "  Oliver 
Twist"  was  rewritten  in  "kid"  lan- 
guage. In  this  form  it  was  published  by 
the  Syracuse  Herald  and  made  the  foun- 
dation  for  a  special  appeal  to  children. 

Special  Slides  Give  Novel  Aid 
to  "The  Storm"  Showing 

Colorado  Springs,  Col. — A  novel  and  effec- 
tive prologue  was  used  by  the  Tompkins  thea- 
tre when  that  house  ran  "  The  Storm."  It 
was  arranged  by  Frank  W.  Thomas,  organist, 

Thomas  designed  seven  slides  descriptive  of 
an  organ  piece  of  his  own  composition  en- 
titled, "  The  Passing  Storm."  Each  slide 
contained  a  simply  painted  scene  and  a  verse 
describing  some  phase  of  the  storm  depicted 
in  the  music.  The  slides  then  were  thrown  on 
the  screen  during  the  playing  of  the  storm 
music,  thus  adding  mental  perception  to  the 
rousing  effect  of  the  music. 


Display   on   "  The   Face   in   the   Fog,"  with 
weapons    and    handcuffs,    used    by  .  Manager 
William   Gray   of  the  Palace   theatre,  South 
Norwalk,  Conn. 


Letter  to  the  Editor  Is  Space 
Getter  for  "Grandma's  Boy" 

Jersey  City,  N.  J.— A.  S.  Rittenberg,  adver- 
tising and  publicity  director  of  the  Fulton 
theatre,  engineered  a  publicity  stunt  on 
"  Grandma's  Boy "  that  awakened  consider- 
able interest. 

He  got  a  prominent  citizen  to  write  to  the 
Jersey  Journal,  saying  that,  he  had  seen 
"  Grandma's  Boy  "  in  New  York ;  that  he  heard 
it  was  to  be  shown  in  Jersey  City  at  $1  and 
$1.50;  and  that  he  thought  this  was  an  outrage, 
as  it  was  such  an  excellent  comedy  that  every- 
one should  see  it.  The  paper  printed  it  con- 
spicuously under  Letters  to  the  Editor.  The 
next  day  the  theatre  took  space  to  confirm  all 
the  writer  had  said  about  the  comedy's  excel- 
lence, but  emphasizing  that  it  would  be  shown 
at  regular  prices. 


Poster  Contest  in  Schools  Is 
"Rags  to  Riches"  Aid 

San  Diego,  Cal. — Richard  A.  Addison,  pub- 
licity director  of  the  Pickwick  theatre,  put 
across  a  poster  contest  on  "  Rags  to  Riches  " 
which  netted  216  columns  of  publicity  and 
built  up  a  tremendous  good  will  for  the  thea- 
tre. The  poster  contest,  in  itself,  is  not  new 
but  this  one  was  conducted  on  an  unusually 
effective  basis.    Mr.  Addison  says: 

"  We  first  interested  the  art  teachers  of  the 
Junior  and  Senior  High  Schools  in  the  giving 
away  of  $100  in  prizes  for  the  best  concep- 
tions of  what  constitutes  '  riches.'  After  they 
'  fell '  we  used  their  endorsement  as  a  lever 
on  the  superintendent  of  schools,  and  although 
the  schools  are  not  permitted  to  participate 
in  any  private  enterprise,  we  succeeded  in 
'  selling '  him  and  obtaining  his  sanction  to 
distribute  5,000  cards  through  the  art  teachers 
of  the  schools. 

"  Next,  in  order  to  get  publicity  on  the 
stunt,  we  tied  up  with  a  local  newspaper.  A 
paper,  by  the  way,  which  has  never  before 
been  connected  with  any  motion  picture  ex- 
ploitation stunt.  The  fact  that  our  contest 
had  the  sanction  of  the  art  directors  and  the 
superintendent  of  the  schools,  went  a  long 
way  in  '  selling '  this  particular  newspaper. 

"  During  the  run  of  '  Rags  to  Riches '  the 
entries  on  the  contest  were  placed  in  the 
theatre  lobby,  which  by  the  way,  gave  us  one 
of  the  best  '  stopper '  lobbies  we  have  had  in 
some  time.  The  entries  were  all  numbered 
and  voting  was  done  by  number. 


Window  tie-up  with  Broadway  shoe-store  on 
"  Lorna  Doone "  obtained  by  the  New  York 
Mark  Strand  theatre,  New  York  City 


452 


Motion    Picture  News 


Special  Newsboys'  Matinee  Is 
"Sherlock  Holmes"  Stunt 

Fargo,  N.  D. — Manager  McCarthy,  of  the 
Orpheum  theatre,  got  excellent  results  with  a 
special  newsboys'  matinee  on  "  Sherlock 
Holmes." 

A  tie-up  was  arranged  with  the  Courier- 
News  of  Fargo  by  which  its  newsboys  were 
admitted  free  to  a  matinee  performance.  The 
newspaper,  of  course,  carried  special  stories 
on  its  front  page  that  its  carriers  would  bo 
the  guests  of  the  Orpheum  management  and 
recounted  the  plot  of  the  photoplay. 


Mis-spelled  Words  in  Page  Ad 
Used  for  "Dr.  Jack" 

Jersey  City,  N.  J. — A  full  page  hook-up  ad 
was  used  by  the  Fulton  theatre  recently  for 
its  showing  of  "  Dr.  Jack." 

Catchlines  such  as :  Dr.  Jack  says,  have  your 
prescriptions  filled  at  Taube's  Drug  Store ;  Dr. 
Jack  says,  if  it's  right,  the  Manhattan  shop 
has  it;  Dr.  Jack  says,  Mrs.  Jack  is  better 
clothed  and  for  less,  since  the  Myrtel  Shop 
came  to  Jackson  avenue;  and  the  like.  The 
heading  over  the  page  was  "  Dr.  Jack's  on 
Jackson  Avenue,"  this  being  the  theatre's 
location. 

Ten  passes  were  given  to  each  merchant  on 
the  page.  A  word  was  misspelled  in  each 
ad  and  the  first  ten  persons  noting  the  error 
and  going  to  the  merchant  received  one  of  the 

passes. 


Offers  $1,000  Reward,  Proof 
of  Newness  of  "Tess" 

COLUMBUS,  Ohio.  —  The  manage- 
ment of  the  Majestic  theatre 
wished  to  emphasize  the  fact  that 
the  "  Tess  of  the  Storm  Country  "  which 
they  were  playing  was  a  brand  new  ver- 
sion, so  to  emphasize  this  their  advertis- 
ing carried  this  copy: 

"  Note — The  management  of  the  Ma- 
jestic theatre  offers  a  reward  of  $1,000 
to  any  person  who  will  be  able  to  prove 
that  the  '  Tess '  now  playing  at  the  Ma- 

i'estic,  was  ever  exhibited  in  Columbus 
•efore." 


Stickers  on  All  Mail  Used  to 
Exploit  "Bulldog  Drummond" 

BROOKLYN,  N.  Y.— Taking  advan- 
tage of  the  exploitation  stunt  origi- 
nated by  the  home  office  advertising 
department  on  "Bulldog  Drummond," 
tne  management  of  the  Electra  theatre, 
Brooklyn,  N.  Y.,  pasted  the  sticker  read- 
ing, "  Get  Bulldog  Drummond  Dead  or 
Alive  "  on  every  letter  and  postcard  sent 
through  the  mailing  list. 

It  was  a  clever  idea,  inasmuch  as  many 
people  saw  the  envelopes  beside  the  one 
to  whom  they  were  addressed,  stirring 
up  widespread  curiosity. 

The  management  made  use  of  the 
stickers  in  other  ways.  Small  boys  were 
used  as  the  medium  for  getting  these 
curiosity  teasers  into  many  strange 
places.  


Costumed  Ushers  Attend  Ball 
to  Boost  "East  Is  West" 

LYONS,  ILL. —  Manager  Frederick, 
of  the  Peverly  theatre,  in  exploit- 
ing "  East  Is  West,"  took  advan- 
age  of  a  masked  ball  held  during  the  run, 
and  had  his  Chinese  costumed  ushers 
take  an  hour  off  from  the  theatre  and 
enter  the  ballroom  in  their  Oriental  mas- 
querades. They  devoted  sixty  minutes 
to  distributing  literature  and  exploitation 
material  advertising  "  East  Is  West  "  and 
returned  to  the  theatre  in  time  for  the 
next  performance. 

The  idea  was  an  afterthought  to  a  cam- 
paign that  included  the  distribution  of  a 
large  amount  of  window  cards  and  came 
as  a  stroke  of  opportunism  when  Mana- 
ger Frederick  heard  of  the  masquerade. 


Extensive  Campaign  Put  Back 
of  "  Lorna  Doone  " 

New  York,  N.  Y. — When  "  Lorna  Doone  " 
played  the  New  York  Mark  Strand  theatre,  of 
which  Joseph  Plunkett  is  managing  director, 
an  exploitation  campaign  was  put  over  which 
utilized  every  possible  aid. 

Six  husky  riders  in  buckskins  and  armor 
made  a  daily  appearance  on  the  streets.  They 
enacted  the  part  of  the  outlaw  Doones  on  a 
foray.  "  The  Ride  of  the  Doones  "  was  adver- 
tised by  the  banners  they  carried  and  covered 
the  Post  Office  substations  where  they  helped 
in  Army  Recruiting  and  the  Wall  Street  dis- 
trict where  they  made  a  raid  on  the  subtreas- 
ury. 

At  6 :45  on  the  opening  Sunday  night,  when 
Broadway  was  as  quiet  as  it  ever  is,  a  six-piece 
brass  band  suddenly  began  to  pour  forth  a 
tornado  of  sounds  from  the  office  buildings 
directly  above  the  Strand  theatre.  Every  other 
interest  lagged.  From  apparently  empty 
buildings  and  streets  people  swarmed  forth. 
Crowds  filled  the  sidewalk  across  the  way, 
anxious  to  know  the  reason  for  an  oldtime 
band  concert  on  Broadway.  A  cameraman 
opposite  the  Strand  theatre  gave  the  crowds 
the  scare  of  a  full  tray  of  flashlight  powder. 
Finally  a  sign  announced  that  the  next  selec- 
tion would  be  the  "  Lorna  Doone  "  ballad  and 
the  mystery  was  explained. 


Ellsworth  Hatner,  manager  of  the  Strand  theatre,  Lansing,  Mich.,  arranged  this  display  in 
his  lobby  for  "  A  Tailor  Made  Man  " 


January    27 ,  1923 


453 


SB 


Lobby  disp'ax  at  Aschcr's  Merrill  theatre,  Milwaukee,  for  "  The  Sin  Flood."    The  cut-out  letters  stood  out  front  the  background,  as  did  the  city 

skv-linc 


Miniature  Candle  Put  on  Card 
for  "The  Eternal  Flame" 

Sandusky,  Ohio. — George  Schade,  owner 
and  manager  of  the  Schade  theatre,  lived  up 
to  his  reputation  for  unique  novelties  in  a 
mailing  card  which  he  sent  out  on  u  The 
Eternal  Flame,"  which  combined  folder,  card 
and  novelty. 

The  folder,  in  three  colors,  contained  an 
outline  of  the  story,  the  beauty  of  production 
and  the  magnificence  of  casting.  The  card  an- 
nounced that  "  The  Eternal  Flame  "  was  com- 
ing to  the  Strand  on  Thanksgiving  Day. 

The  novelty  was  a  small  candle  stuck  in  a 
metal  holder.  The  candle  was  an  inch  and  a 
half  long  and  the  holder  an  inch.  They  were 
tied  to  the  card  by  a  string  with  a  space  for 
the  bottom  of  the  holder  to  fit  into  the  card. 
The  candle,  card  and  folder  were  all  clasped 
together  and  mailed  out  to  patrons  as  an  indi- 
cation of  the  attraction  that  was  coming. 


Attractive  "East  is  West"  window  display 
obtained  by  the  Rivoli  theatre.  La  Crosse,  Wis. 


Bank  Puts  in  Window  Display 
On  "Light  in  the  Dark" 

SHARON,  PA. —  Several  thousand 
dimes,  placed  in  the  window  of  a 
local  bank,  exploited  "  The  Light  in 
the  Dark "  when  that  attraction  played 
the  Liberty  theatre.  This  display  was 
put  in  the  McDowell  National  Bank  with 
which  a  tie-up  was  made  by  the  theatre. 
The  card  read:  "Come  out  of  the  dark 
and  into  the  light,  open  a  savings  ac- 
count and  start  the  New  Year  right  by 
seeing  '  The  Light  in  the  Dark '  at  the 
Liberty  theatre." 

The  day  before  the  picture  started  a 
dime  was  placed  in  each  of  25  boxes 
buried  all  over  the  city.  One  of  the 
boxes  carried  a  five  dollar  gold  piece  in 
addition  as  a  capital  prize.  The  Sharon 
Herald  sponsored  the  stunt. 

Health  Board  is  Excited  Over 
"Dr.  Jack"  Advertisements 

Cincinnati,  Ohio. — A  series  of  teaser  ads  for 
"'Dr.  Jack"  at  the  Strand  theatre  gave  the 
C  incinnati  Board  of  Health  considerable  con- 
cern recently  in  view  of  the  obligation  on  its 
part  to  protect  the  public. 

u  Dr.  H.  Jack,  Specialist."  advertised,  to 
hegin  with,  that  he  knew  he  was  liable  to  ex- 
pulsion from  the  American  Medical  Society, 
but  he  was  ready  to  dare  everything  to  give 
people  the  benefit  of  "  nature's  finest  remedy." 

In  his  second  announcement  "  Dr.  H.  Jack  " 
said  that  Dr.  Simon  Flexner,  of  the  Rocke- 
feller Institute  had  investigated  his  claims  re- 
garding "  Nature's  finest  remedy  "  and  agreed 
that  "  It  will  cure  the  sick  and  the  near  sick, 
and  the  healthy."  Then  came  "  Dr.  H.  Jack's  " 
printed  announcement  that  he  was  sending  a 
letter  to  every  doctor,  dentist  and  nurse  in 
town — and  giving  his  address,  531  Walnut 
street,  where  he  would  be  located  "  on  or  be- 
fore December  31." 

Health  Commissioner  Dr.  William  H. 
Peters  put  on  his  hat  and  wended  his  wav  to 
"  531  Walnut  Street,"  where  "  Dr.  H.  Jack's  " 
neatly  designed  letterhead  said  he  would  be. 
with  "  Office  hours  10  a.m. — 11  p.m.,  Daily 
and  Sunday."  Pursuit  of  that  street  number 
led  him  straight  to  the  Strand  theatre,  with 
its  posters  and  lobbv  announcing,  "  Harold 
Lloyd  in  '  Dr.  Jack.'  " 


Elaborate  Campaign  Put  Over 
for  "Knighthood"  Showing 

Seattle.  Wash. — "  When  Knighthood  Was  in 
I-  lower  "  was  given  one  of  the  most  elaborate 
presentations  seen  in  this  city  during  the  cur- 
rent season  when  it  was  played  by  Manager 
H.  B.  Wright  at  the  Strand  theatre  recently. 

For  many  weeks  before  the  arrival  of  the 
picture,  it  was  advertised  on  billboards,  in 
-how-windows,  in  newspapers,  and  in  the 
columns  of  the  Jensen- Von  Herberg  house 
organ,  "  Screenland."  The  story  of  the  photo- 
play ran  serially  in  the  Seattle  Post-Intelli- 
gencer, which  co-operated  with  the  Strand  in 
all  the  items  of  the  presentation. 

First  came  the  group  appeals.  Special  an- 
nouncements were  made  of  "  society "  per- 
formances, "  school  "  performances  and  show- 
ings for  other  definite  groups.  Society,  art, 
music  and  dramatic  groups  were  part  of  this 
program. 

The  decorations  of  the  lobby  and  theatre  also 
tied  up  with  the  picture.  The  theatre  was 
transformed  for  the  showing  into  a  Tudor  cas- 
tle. The  outside  lobby  represented  the  outer 
walls,  and  they  were  covered  with  coats  of 
arms  and  various  medieval  insignia.  Tho 
whole  street  was  decorated  in  this  manner. 


Rags  to  Riches"  prologue  used  bu  the  Xeic  the- 
atre, Baltimore,  ild. 


454 


M  o  t  i  o  n    Picture    X  e  w  s 


Clean-cut  lobby  for  "  Brawn  of  the  North  "  prepared  by  Manager  S.  W.  Hays,  of  the  Palace 

theatre,    Corsicana,  Texas 


Fire  Department  Aids  Campaign 
on  "Quincy  Adams  Sawyer" 

Owensboro,  Ky. — The  campaign  of  the 
Grand  theatre  on  "  Quiney  Adams  Sawyer  " 
was  marked  by  co-operation  from  the  fire  de- 
partment, the  street  railways  and  other  agen- 
cies, combined  with  extensive  newspaper 
advertising. 

One  of  the  largest  automobiles  in  Owens- 
boro's  fire-fighting  fleet  carried  a  huge  sign 
announcing  the  coming  of  " '  Quincy  Adams 
Sawyer/  the  greatest  of  all  super-pictures," 
to  the  Grand. 

The  assistance  of  the  street  railways  com- 
pany was  no  less  important.  On  each  car  was 
fastened  one  of  the  one-sheet  posters  of  this 
production,  and  window  cards  were  also  freely 
used. 

Another  effective  device  was  the  use  of  an 
old  sbay,  similar  to  that  in  the  picture.  Signs, 
announcing  the  presentation  of  the  picture, 
were  pinned  to  the  sides  and  the  shaft  oi  the 
carriage. 

All  of  the  leading  newspapers  carried  large 
advertisements  about  the  photoplay  well  in 
advance  of  its  first  presentation.  These  an- 
nouncements emphasized  the  fact  that  the 
showing  was  among  the  earliest  held  anywhere, 
and  G.  M.  Pedley,  manager  of  the  theatre, 
gave  his  personal  guarantee  to  his  patrons 
that  the  photoplay  was  certain  to  win  their 
approval. 

Ladder  and  Cut-Outs  Novel 
"Anna  Ascends"  Display 

GALVESTON,  Texas.  —  Manager 
Charles  E.  Sasseen  of  the  Tremont 
theatre  conceived  a  novel  lobby 
display  idea  for  "Anna  Ascends."  In 
the  center  of  the  lobby  he  placed  an  or- 
dinary step-ladder.  At  the  top  of  the 
ladder  was  seen  a  cut-out  of  Alice  Brady 
showing  the  star  expensively  dressed  and 
looking  very  beautiful.  Then  at  the  foot 
of  the  ladder  was  another  cut-out  show- 
the  same  girl  dressed  in  rags. 

Between  the  two  cut-outs  on  several 
steps  of  the  ladder  were  placed  cards 
that  carried  lines  to  this  effect:  "Love, 
Faith  and  Perseverance  lead  to  success." 


"Dr.  Jack"  Print  is  Given 
Police  Guard  to  House 

NEWARK,  N.  J.— Manager  Kashin, 
of  the  Rialto  theatre,  worked  the 
police  guard  stunt  to  good  effect 
just  before  the  opening  of  "  Dr.  Jack." 

He  obtained  the  co-operation  of  the 
police  department  and  when  the  "  Dr. 
Jack  "  print  arrived  in  town,  he  was  given 
a  motorcycle  policeman  to  convoy  him  to 
the  theatre.  Kashin  and  "Dr.  Jack"  rode 
in  the  side  car. 

The  stunt  was  amply  publicized  and 
helped  to  impress  the  citizens  of  Newark 
with  the  fact  that  the  print  was  alto- 
gether too  valuable  to  take  any  chances 
with. 


"The  Third  Alarm"  Is  Given 
Official  Co-operation 

JACKSON,  Mich.— The  first  example  of 
official  co-operation  from  a  fire  de- 
partment on  "The  Third  Alarm" 
was  given  here  during  the  run  of  the 
picture  at  the  Majestic  theatre. 

The  fire  chief  of  Jackson  showed  his 
willingness  to  co-operate  with  the  Ma- 
jestic management  by  placing  a  special 
fire  prevention  card  on  all  the  alarm 
boxes  and  fire  hydrants  in  the  city.  This 
card  carried  his  name  and  was  left  un- 
disturbed during  the  entire  run  of  the 
picture. 


Exploitation  Stunt  Is  Brought 
Back  for  "Minnie" 

Burlington,  Iowa. — It  is  not  often  that  an 
exploitation  stunt  can  be  brought  back  and 
used  repeatedly  in  the  same  town,  but  L.  P. 
Blank,  manager  of  the  Palace  theatre, accom- 
plished it  successfully  on  "  Minnie." 

On  two  previous  pictures  he  has  used  the 
automobile  red  envelope  with  the  outside  cover 
reading :  "  New  Traffic  Rules."  Both  times 
it  went  over  so  well  that  he  tried  it  again 
when  he  played  "  Minnie."  The  story  from 
Burlington  states  that  scores  of  motorists,  who 
had  left  their  cars  parked  at  the  curb  would 
open  the  red  envelope  that  greeted  their  return 
from  the  store  and  peruse  amusedly  the  inside 
folder  to  "  beware  of  the  extra  heavy  traffic 
around  the  Palace  theatre  while  '  Minnie '  was 
the  attraction." 

As  a  special  exploitation  idea,  girls  who 
could  identify  their  first  names  as  Minnie  were 
admitted  free. 

Thirteen  restaurants  put  in  rush  orders  for 
10,000  paper  napkins  that  contained  a  "  mash 
note  "  from  "  Minnie."  This  was  written  in 
red  and  followed  out  the  lines  of  the  trade 
paper  advertising  done  on  this  picture.  "  Min- 
nie "  declared  that  any  one  who  wanted  to  fall 
in  love  with  a  homely  girl  could  find  her — and 
they  might  be  fooled  about  the  homeliness — at 
the  Palace  theatre. 


Lobby  display  for  "The  $5  Baby"  at  the  New  theatre,  Baltimore,  showing  photos  entered 
in  baby  contest  conducted  in  conjunction  with  the  Evening  Post 


Hal  Roach  prescribes 

Harold  Lloyd 


in 


(4 


Dr.  Jack" 


his  latest  and  greatest, — a  feature 


Below  zero  yet  had  an  unbroken  line 
from  2  p.  m.  until  9.30 p.  m. 

"Sheboygan  opened  Dr.  Jack  Sunday  from  two 
ten  below  zero  with  unbroken  line  Aschmann. 

Dr.  Jack  makes  new  record  in  Portland 


o'clock  until  9.30. 


"Dr.  Jack  establishes  new  record  for 
long  runs  in  Portland.  Dr.  Jack  com- 
menced fifth  week  at  Majestic  Satur- 
day. It  is  almost  unbelievable  that  nny 
picture  could  be  good  enough  to  run 


five  weeks  in  Portland  but  the  crowds 
have  been  so  large  during  the  past 
week  it  is  necessary  to  continue  the 
showing  for  the  fifth  week." — Samuel- 
son. 


Here's  a  partial  list  of  bookings,  a  list  which  contains  many 
of  the  biggest  and  most  successful  theatres  in  the  land 


Stanley,  Philadelphia,  24  days 
Loew's  Circuit  Greater  New  York; 
13    theatres,   seven  days;  bal- 
ance, from  two  to  five  days 
Strand,  New  York,  14  days 
Broadway,  Richmond,  Ya.,  12  days 
Bijou,  Xew  Haven,  7  days 
Merrick,  Jamaica,  7  days 
Hamilton.  Yonkers,  7  days 
Broadway.  Yonkers,  5  days 
Orpheum,  Yonkers,  3  days 
Audubon,  N  Y.,  7  days 
Academy.  X.  X .,  7  days 
Crotona,  X.        7  days 
Star,  X.  Y..  7  days 
Ridgewood.  Brooklyn.  7  days 


Jap  Garden,  X.  Y.,  7  days 
Memo,  X.  Y.,  7  days 
Standard,  X.  \\,  7  days 
New  State,  Schenectady.  7  days 
Mark  Strand,  Brooklyn,  X.  Y., 
7  days 

Regent,  Elizabeth.  X.  J.,  7  days 
Palace,  Fort  Worth.  8  days 
Liberty,  Spokane,  10  days 
Madison,  Peoria,  7  days 
Bijou.  Decatur,  7  days 
Auditorium,  So.  Bend,  7  days 
Gaiety,  Springfield  111.,  7  days 
Palace.  Wichita,  7  days 
Oregon.  Salem,  Ore.,  7  days 
Sun.  Omaha.  15  days 


America.  San  Jose.  7  days 
Majestic,  Hartford,  Conn., 

7-14  days 
Page,  Medford,  Ore.,  7  days 
Strand,  Waco,  Tex.,  7  days 
Isis,  Cedar  Rapids.  7  days 
Strand,  Cincinnati,  14  days 
Colonial,  Columbus,  14  days 
Troy,  Troy,  X.  Y.,  7  days 
Libert}',  Y'oungstown.  10  days 
U.  S.  Photoplay,  Paterson,  X. 

7  days 

Empire,  San  Antonio,  8  days 
Palace,  El  Paso,  7  days 
Old  Mill,  Dallas,  14  days 
And  hundreds  of  others. 


The  biggest  attraction  of  the  day 

Pafhepicture 

TRADE       /         _  \  MARK. 


Pearl  White 


Opinions  on 


"  Plunder  " 

(Eighteen  Episode  Serial — PaUle) 


uld  r 


j  ike  i 


ft 


They  Were  bon) 
On  Sight!'  You'll 
Be  The  Same/ 


field  under  Fathe  banner,  in  a  chapter-play 
out-thrilling  those  responsible  for  her  popularity 
in  this  class  of  motion  picture,  was  not  only 
hoped  for  but  expected.  "  Plunder,"  a  thnll- 
a-minute"  story  by  Bertram  Millhauser,  directed 
by  George  B.  Seitz,  serves  the  purpose  with 
gratifying  results  and,  judging  from  the  first 
three  episodes,  will  prove  to  be  absorbing  to  the 
very  end.  It  is  endowed  with  all  the  serial 
requisites,  action,  ; -eduction  and  | 


b€~  expected  t 
gradually  Ka'i 


ro.  B  v;lzl 


m  trmro  until  I 


"To" 


OanrTig  that  K-arl  ' 


t_  deserves,,  due_crxdii-£ar 


ship 
that 
distt 


The  cameraman  fnr  1 


Pearl  T  ravers,  much  sought  after  heiress, 
owns  controlling  stock  in  the  Century  Building, 
New  York.  It  has  been  discovered  by  an  un- 
scrupulous few  thai  the  building  was  created 
upon  a  site,  where,  three  hundred  years  before, 
a  treasure  chest  was  buried.  In  this  was  the 
plunder  of  successful  pirates,  who  brought  their 
spoils  to  the  shores  of  Manhattan  Island,  but 
were  interrupted  when  attempting  to  bury  it,  by 
invading  Indians.  In  order  to  maintain  control 
and  guard  her  fortune,  Pearl 

;  which  complications  lead  up  to.  A 
plot  necessary  to  provide  enough  of  these  to 
hold  through  eighteen  episodes  is  laid  in  the 
first  three,  and  "  on  the  go."  "  Plunder  "  is  all 
that  could  be  desired  as  a  serial  photoplay.— 


It's 


Pafhe  serial 


Plunder 


Up  follows,  uowevcr.  and  the  lov 


EARL  WHITE  IN  £ 

PLUNDER  tf.n*^m 

(P*THE)  ' 

cr-play.  featuring  the 

-■ 


(PATHE) 
This  newest  chapter-play,  featuring  the 
-     popular    fear  I   W  -  - 


Produced  And  Directed  By  Geo.  B.  Seitz 
Written  By  Mr.  Seitz  And  B.Millhauser 


•  us.  »wy  concern*  a  treasure  buried 
hundreds  01  years  ago  in  a  spot  which  is 
now  underneath  a  huge  New  York  sky- 
scraper.  Pea,  I  White,  as  Pea/1  Trac- 
ers, is  one  of  the  stockholders  in  this 
building  and  teams  of  the  hidden 
treasure.  Seeking  romance  and  adven- 
ture she  refuses  to  dispose  of  her  stock 
iq  the  building  and  sets  out  to  buy  up 
the  shares  of  other  stockholders  in  com- 
petition with  parues  seeking  to  do  the 
same  thing.  Efforts  of  her  opponents 
to  keep  her  from  obtaining  the  slock  and 
at  the  same  time  endeavoring  to  force 
her  to  dispose  of  her  own  forms  the  basis 
^Of^hnllinr  event.  ,n  th»  fWs, 

rsides  the  thrills  furnished  in  the 
various  escapades  there  is  a  valuable  ele- 
injected  into  the  plot  in  the  form 
01  an  unknown  stranger  whose  actions 
ire  bafBmg 

'  Plunder"  is  from  a  story  by  Bertram 
y.  Millhauser  and  was  directed  and  pro- 
duced by  Geor»e  B.  Seitr. 


^Uu  (3*^  Short  !! 


T>  p  j 


"Plunder-— Pearl   White— Pathe 

Type  of  production..-  —  15  episode  serial 

Pearl  White,  the  first  to  create  the  vogue  of  serial  pictures, 
with  "Toe  Penis  of  Pauline."  "The  Exploits  of  F.la.nc"'  and 
numerous  others,  has  come  back  in  this  Pathe  serial.  "Plunder.' 
And  all  the  regulation  serial  stunts  are  there,  together  with  the 
scheming  black -moustached  villain  and  the  tall  good-looking 
hero.  If  your  folks  like  serials  at_a11.  thev  will  surely  be 
;  ''.iiti  v.  •  -  •     -     -   -  . 


b.l.ty 


then 


at  that  is  not  to  be  expected  in  serials.  The  plot  in 
deals  with  the  discovery  of  buried  treasure  of  colossal 
value  underneath  a  big  building  in  New  York  City.  The 
villain.  Dccring,  played  by  Harry  Scracts,  learns  of  the  treas- 
ure and  attempts  to  buy  the  outstanding  stock,  some  of  which 
Pearl  owns.  She  is  about  to  sell  her  interest  when  a  mysteri- 
ous young  man  who  iroes  by  the  name  of  "Jones"  steps  out 
of  the  wall  and  warns  her  not  to  sell.  Jones  is  played  by  War. 
rcn  Krech,  who  fills  the  role  of  the  enigmatic  hero  very  nicely. 
Shortly  after.  Pearl  is  lured  to  the  home  of  Richard  Gale,  one 
of  the  stockholders.  After  a  struggle,  she  rushes  to  the  roof 
and  leaping  over  a  wail  crashes  through  a  skyhcht  in  another 
bouse.  Making  her  way  to  the  street  and  grabbing  a  taxi,  she 
finds  Dccring  inside  the  cab  with  her.  Again  and  again  she 
escapes  and  "the  villam  still  pursues  her." 

written  by  Bertram  Millhauser  rloses  each  episode 


Pafhe  serial 


C.  Ban — Hod  Inn  son 


Hal  Roach  presents 

'Snub'  Pollard 


Two  reels  each 


**  Hook,  Line  and  Sinker  " 

(Pollard-Pathe— Two  Reels) 

A COMEDY  that  is  actually  funny  and  intro- 
duces some  new  twists.  It  will  surely  draw 
a  broad  smile  trom  every  man  who  ever  held  a 
fishing  rod  over  the  water,  and  is  likely  to  send 
him  into  a  hearty  laugh.  The  angle  is  a  travesty 
upon  a  fishing  tournament,  which  every  man  is 
more  than  the  rest  because  the  recognition  of 
a  pretty  girl  is  at  stake.  At  the  crack  of  the 
pistol  all  contestants  make  for  the  dock,  where 
they  begin  fishing.  And  while  the  hero's  catch 
is  enviable  the  rival  for  the  girl  has  cut  the 
bottom  of  his  "catch  basket"  with  the  result 
that  the  fish  go  right  back  where  they  came 
from,  through  a  hole  in  the  landing.  In  this 
one  the  comedy  is  rapid  and  while  it  borders  on 
the  ridiculous,  is  sure  fire  for  those  who  go  to 
a  picture  show  with  the  hope  of  seeing  some- 
thing to  laugh  at.  In  addition,  this  is  the  best 
piece  of  work  Pollard  has  done  in  a  long  time. 
A  comedy  that  is  alsp  comparatively  clean  and 
not  over-done  in  slap-stick. — LILLIAN  GALE. 
.Motion  riclyre 

 News 


ou  know  Hal  Roach. 

For  years  he  has  been  producing 
the  best  comedies  money  can 
buy, — one  reel,  two  reel  and  fea- 
ture length. 

When  a  Roach-made  comedy  is 
released  the  laughs  go  round  the 
world. 

The  Pollard  two  reel  comedies  are 
the  bright  spots  on  thousands  of 
programs. 

Have  them  screened  for  you. 
You'll  know  the  reason  why. 


Path^comedy 

TRADE        (  dfk]  MARK 


/ anuar y    2  J ,    t  9  2  3 


459 


BURNING 

sands'' 


4 


J.  .\f.  Edgar  Hart,  manager  of  the  Palace  theatre.  El  Paso.  Texas,  prep  ared  this  special  art  lobby  for  "Burning  Sands' 
in  a  sand-box  and  steam  came  up  through  the  sand.    A  spotlight  on  a  fla  sher  was  turned  on  it 


The  centre  setpiece  is 


Style  Show  Furnishes  Prologue 
for  "Other  Women's  Clothes" 

Seattle,  Wash.— A  special  showing  of  the 
latest  styles  in  women's  clothes,  put  over  ui 
the  form  of  an  elaborate  fashion  revue,  was 
used  recently  by  Manager  Frank  Edwards,  of 
the  Winter  Garden  theatre,  here  as  a  prologue 
for  his  showing  of  "  Other  Women's  Clothes." 

One  of  the  largest  women's  attire  stores  iu 
the  city  was  eagerly  willing  to  tie  up  with  Mr. 
Edwards  and  furnish  the  models  and  clothes 
that  were  displayed.  The  prologue  was  pre- 
sented at  the  beginning:  of  the  picture,  and 
served  as  a  novel  introduction  for  the  feature. 
The  advertising  of  the  theatre  announced  the 
style  revue,  and  a  large  attendance  of  women 
at  all  performances  resulted. 

Aside  from  the  fact  that  they  furnished  the 
prologue  for  the  Winter  Garden,  the  store 
emphasized  the  picture,  "  Other  Women's 
Clothes,"  in  its  window  displays.  Cut-outs  of 
the  star,  photographs  of  scenes  from  the  pic- 
ture and  advertising  matter  regarding  the 
style  revue  were  used  to  bring  out  the  point 
that  "  Other  Women's  Clothes  "  was  playing 
at  the  Winter  Garden  theatre,  and  that  an 
elaborate  fashion  revue  was  being  presented 
in  conjunction  with  it. 


The  Blue  Mouse  theatre.  Portland,  Ore.,  pre- 
pared this  lobby  on  "  What's  Wrong  With  the 
Women?"  from  stock  paper 


Novelty  Silhouette  Effect 
Obtained  on  Pianists 

BROOKLYN,  N.  Y.— A  novel  lighting 
effect  for  a  musical  number  was  ob- 
tained recently  by  Managing  Direct- 
or Edward  L.  Hyman  of  the  Brooklyn 
Mark  Strand  theatre,  during  the  engage- 
ment of  a  piano  trio. 

Three  transparent  windows  masked 
with  a  plush  drop  made  a  dainty  frame 
through  which  the  figures  of  three  pian- 
ists and  the  outlines  of  their  instruments 
glowed.  The  pianists  playing  at  the  same 
time  were  shown  thus  in  silhouette. 

Orange  floods  came  through  the  trans- 
parent windows  while  blue  and  orange 
spots  were  on  the  pianists.  For  the  sec- 
ond number  overhead  spots  were  played 
on  the  pianists  in  flesh  pink. 


Huge  Phonograph  Lends  Mys- 
tery to  "Burning  Sands  Stunt" 

Twin  Falls,  Idaho. — Manager  Joe  Madsen, 
of  the  Idaho  theatre,  and  Kenneth  Renaud, 
Paramount  exploiteer,  put  over  an  effective 
tie-up  on  "  Burning  Sands  "  recently. 

They  got  a  large  motor  truck  with  a  flat 
body,  on  which  they  placed  a  piano  borrowed 
from  a  local  music  store.  The  theatre  had  a 
carpenter  build  a  coiupo-board  Victrola  body, 
which  was  stained  mahogany  on  the  outside. 
It  was  three  feet  square  and  eight  feet  high, 
large  enough  to  encase  a  man.  This  fake  Vic- 
trola was  placed  on  the  truck  with  the  piano. 

Madsen  and  Renaud  secured  the  co-opera- 
tion of  the  Idaho  theatre  organist  and  a  male 
singer  employed  by  the  music  company,  which 
is  also  the  local  Victrola  agency.  The  singer 
stayed  inside  the  fake  talking  machine  with 
the  doors  closed  and  through  a  megaphone 
sang  the  song,  "  Burning  Sands,"  to  the  accom- 
paniment of  the  pianist. 

The  song  was  rendered  at  each  stop.  At  the 
finish  the  singer  stepped  from  his  box,  throw- 
ing back  the  flap  doors,  which  were  painted 
with  advertising  matter  announcing  the  run 
of  the  picture  at  the  Idaho. 


Envelope  Teaser  Stunt  Is  Used 
on  "Don't  Doubt  Your  Wife" 

Reading,  Pa. — Particularly  appropriate  use 
of  the  envelope  teaser  stunt  was  made  by 
Wilmer  and  Vincent,  of  the  Hippodrome  thea- 
tre, on  "Don't  Doubt  Your  Wife." 

Small  envelopes  were  distributed  in  mills, 
factories  and  clubs,  and  on  the  streets.  On 
the  front  of  these  envelopes  was  printed: 

"  '  Don't  Doubt  Your  Wife.'  She's  as  good 
a  pal  as  there  is.  Just  to  prove  it  we  dare 
you  to  hand  her  this  unopened." 

Every  wife  whose  husband  took  the  dare 
found  in  her  envelope  a  card  bearing  this 
message : 

"  Dearest — You  and  I  haven't  been  going 
out  together  as  much  as  we  should  lately. 
Let's  get  dolled  up  tonight  and  go  see  our  old 
screen  favorite,  Leah  Baird,  in  Don't  Doubt 
Your  Wife,'  at  the  Hippodrome.  They  say 
it's  a  great  picture!" 


Plying  cut-out  for  "Speed"  at  the  Ottoway 
theatre,  Charlotte,  N.  C.    It  was  suspended  by 
chains  from  the  ceiling 


460 


Motion    Picture    M  e  tv  v 


Prologue  to  "  Quincy  Adams  Sawyer''  staged  by  S.  L.  Rolhafcl  at  the  Capitol  theatre, 

New  York  City 


Safety  Signs  Used  in  Campaign 
on  "The  Dangerous  Age" 

Indianapolis,  Ind. — The  management  of  the 
Circle  theatre  effected  a  tie-up  on  "  The  Dan- 
gerous Age "  with  officials  of  the  Hoosier 
Motor  Club,  whereby  that  organization  util- 
ized the  production  title  in  a  safety  aud 
membership  drive.  The  drive  was  necessarily 
limited  in  scope  because  of  the  press  of  legis- 
lative business,  the  entire  organization  being 
active  in  the  preparation  of  new  bills  and  the 
review  of  those  already  on  the  statute  books. 
However,  it  did  gain  for  the  production  200 
half-sheet  cards  placed  on  the  rear  dash  of 
all  city  trolley  cars,  having  the  following 
specimen  text : 

"  Drive  sensiblv.  Ihis  is  '  The  Dangerous 
Age.'    Hoosier  Motor  Club.    Joined  Yet?" 

The  club  maintains  a  towing  and  wrecking 
service,  consisting  of  three  huge  trucks,  each 
equipped  with  a  crane.  These  were  bannered. 
Moreover,  for  two  hours  each  day,  one  hour 
at  or  near  noon  and  the  other  about  4  p.m., 
one  of  the  tow  cars  picked  up  a  wrecked  ma- 
chine from  the  "  Bone  Yard "  and  hauled  it 
through  the  downtown  streets.  Both  tow  car 
and  wreck  were  bannered. 


"Clarence"  Impersonator  Is 
Used  to  Exploit  Picture 

GADSDEN,   ALA.— Manager   A.  L. 
Snell  of  the  Imperial  theatre  made 
effective  use  of  the  impersonation 
stunt  in  exploiting  "  Clarence." 

Mr.  Snell  announced  that  on  opening 
day  Clarence  would  arrive  on  the  11:15 
train  from  Birmingham.  A  local  ex- 
service  man,  who  owned  a  saxophone 
and  could  play  it,  impersonated  Clar- 
ence. This  man  was  dressed  in  uniform, 
wore  large  horn  rimmed  glasses  and  had 
the  word,  "  Clarence  "  painted  on  his  sax- 
ophone case.  Also  he  is  very  popular 
locally  and  when  he  got  off  the  train  and 
started  through  town  it  was  almost  a 
riot.  He  strolled  around  town  for  a 
while,  stopping  on  every  corner  to  play  a 
solo.  Then  he  went  to  the  theatre  and 
played  a  solo  twice  daily  as  a  prologue. 

Gadsden  being  a  small  town,  this  stunt 
depended  greatly  on  the  personality  of 
the  man  chosen  to  impersonate  "  Clar- 
ence." 


Stick  Candy  Attests  Sweetness 
of  "Peg  o'  My  Heart" 

SANDUSKY,   OHIO— George  Schade 
stressed  the  "sweetness"  angle  when 
he  played  "Peg  o'  My  Heart"  at  the 
Schade  theatre. 

Schade  distributed  striped  stick  candy. 
Each  stick  was  carefully  wrapped  in  oil 
paper  and  contained  a  slip  of  paper  stat- 
ing: 

"  Be  sure  to  tell  mother,  father, 
brother  or  sister  that  '  Peg  o'  My  Heart ' 
is  sweeter  than  this  candy.  At  the 
Schade  theatre  —  three  days  —  starting 
New  Year's  Day." 


"Fast  Mail"  Ballyhoo  Gotten 
Without  Cost  by  Tie-Up 

DULUTH,  Minn. — The  management 
of  the  Zelda  theatre,  by  tying  up 
with  an  automobile  agency,  got  the 
use  of  a  car  and  operator  for  a  street 
ballyhoo  on  "  The  Fast  Mail "  without 
cost. 

Prominently  displayed  on  the  body  of 
the  rubber  tire  of  the  locomotive  was 
advertising  for  the  melodrama  at  the 
Zelda.  The  direct  tie-up  with  the  auto- 
mobile company  read  "  Rosendahl's  Oak- 
land Car  and  Service — Speedy  as  '  The 
Fast  Mail.' "  This  car  was  operated 
through  the  principal  sections  of  the 
city. 


Extensive  Campaign  Put  Over 
for  "Lights  of  New  York" 

Indianapolis,  Ind. — The  management  of  the 
Apollo  theatre,  with  the  co-operation  of  a  Foe 
representative,  put  over  a  varied  campaign 
on  ••  The  Lights  of  New  York." 

One  of  the  salient  features  of  the  campaign 
was  the  distribution  of  ten  thousand  match 
boxes  with  advertising  for  the  picture.  These 
were  distributed  the  week  before  the  opening 
in  cafes,  restaurants,  hotels  and  cigar  stores 
in  all  sections  of  the  city.  Both  sides  of  the 
wooden  match  boxes  carried  the  billing  for 
the  picture. 

Two  large  banners,  twenty  feet  long  and 
ten  feet  high,  were  painted  for  use  on  a 
special  trolley  car  for  three  days  before  the 
showing  of  the  picture. 

One  sign  read:  "  Bagdad  on  the  Subway  is 
what  they  call  the  City  of  1001  Modern  Ara- 
bian Nights.  '  Lights  of  New  York '  at  the 
Apollo  Christmas  Week."  The  reverse  carried 
the  following  message:  ''The  Bread  Line  or 
the  gold  line  ?  To  which  do  your  New  York 
friends  belong  ?  '  Lights  of  New  York,'  start- 
ing Christmas  at  the  Apollo." 


Prologue  In  "Human  Hearts"  with  male  quartette,  arranged  by  Chris  G.  Bekrens,  manager 
of  the  Fatuity  theatre,  Davenport,  lozva 


January    27,  1923 


461 


Hand  fainted  lobby  display  material  on  "Brothers  Under  the  Skin''  at    the  Alhambra  theatre,  Pittsburg.    In  the  display  frames  at  the  extreme 
right  and  left,  the  circle  on  which  the  heads  are  filiated  is  set  back  about  six  inches  and  illuminated 


Tie-Up  with  Packer's  Tar  Soap 
Executed  on  "East  Is  West" 

Waco,  Texas. — Following  the  campaign 
staged  on  "  East  Is  West "  for  its  run  at  the 
Strand  theatre,  First  National  lias  made  pub- 
lic a  tie-up  which  it  has  been  operating  in 
all  parts  of  the  country  on  this  picture  with 
the  Packer  Tar  Soap  Company,  based  on  the 
episode  in  tlic  picture  showing  Miss  Toy  get- 
ting a  "  'Melican  hair  wash  "  and  mentioning 
a  tar  soap  without  specifying  any  names. 

For  organization  reasons  First  National  lias 
made  no  mention  of  the  tie-up  or  the  success 
it  hau  achieved  in  different  key  cities;  but 
with  the  consummation  of  the  Waco  campaign 
the  veil  of  secrecy  has  been  lifted.  The 
Packer  Tar  Soap  people  originally  entered 
into  the  tie-up  in  the  belief  that  such  drug 
store  and  retail  store  advertising  in  connec- 
tion with  "  East  Is  West "  would  build  up 
sales,  and  their  belief  has  been  more  than 
justified.  The  contest  centered  around  an 
essay  on  "Why  do  you  like  Packer's 
Soap?  "  In  accordance  with  instructions  from 
New  York  the  drug  stores  in  every  city  that 
co-operate  in  the  movement  are  being  supplied 
free  of  charge  with  the  window  display  sam- 
ples of  Packer's  Soap  and  Liquid  Soap  and 
also  with  the  prize  awards. 

For  the  theatre  it  has  resulted  in  numerous 
window  tie-ups  and  advantageous  displays  that 
would  not  otherwise  be  available,  to  say  noth- 
ing of  reader  interest  aroused  through  news- 
paper co-operation  in  the  essays. 

The  Strand  theatre  had  the  distinction  of 
getting  displays  in  18  out  of  the  20  drug  store 
windows  in  the  business  section  of  the  city. 
The  Waco  Times-Herald  co-operated. 


Arthur  Sieankr,  advertising  and  exploitation  man- 
otlir  of  the  Mission  theatre,  El  Dorado,  Ark.,  pre- 
pared this  appropriate  "30  Days"  Jront 


Novel  Tie- Up  With  Taxi  Firms 
Made  On  "Oliver  Twist" 

INDIANAPOLIS,  IND.  —  The  Circle 
theatre  took  a  long  chance  in  exploit- 
ing "  Oliver  Twist "  and  won  out. 
Two  weeks  before  the  picture  opened  it 
advertised  the  fact  that  if  it  should  rain 
between  7  and  9  on  the  opening  night 
patrons  would  be  conveyed  to  the 
theatre  by  the  cars  of  two  taxicab  com- 
panies with  whom  a  tie-up  was  made, 
without  charge.  For  two  weeks  every 
cab  operated  by  these  two  companies 
carried  this  sign  on  "  Oliver  Twist  "  and 
the  Circle  theatre.  It  was  tremendous 
advertising  for  the  picture  that  was 
doubly  as  effective  as  an  ordinary  tie-up 
on  windshield  signs  because  of  the  ele- 
ment of  chance  that  went  with  it. 

It  supplemented  a  comprehensive  cam- 
paign that  embodied  many  features. 


"Broken  Chains"  in  Chicago  Is 
Given  Smashing  Campaign 

Chicago,  111. — One  of  the  most  thorough  and 
diversified  exploitation  campaigns  ever  staged 
in  Chicago  was  put  over  for  the  showing  of 
"  Broken  Chains "  at  the  Balaban  and  Katz 
Chicago  theatre  by  Eddie  Bonns,  home  office 
exploitation  manager.  George  A.  Hickey,  dis- 
trict supervisor  and  Walter  D.  Nealand,  Chi- 
cago Goldwynner. 

First  of  all  it  was  the  prize  winning  scen- 
ario, and  was  awarded  the  $10,OOU  first  prize 
offered  by  the  Goldwyn  Corporation  in  con- 
junction with  the  Chicago  Daily  News.  Eddie 
Bonns,  exploitation  manager,  made  a  hurried 
trip  from  New  York  and  arranged  the  cam- 
paign in  conjunction  with  George  A.  Hickey, 
district  supervisor.  They  arranged  with  Wal- 
ter Strong,  business  manager  of  the  Daily 
News  to  sponsor  the  Chicago  showing,  with 
the  gratifying  result  that  the  News  gave  the 
Goldwyn  concern,  eight  full  pages,  three  half 
pages  and  six  quarter  pages  of  display  adver- 
tising, besides  many  reading  notices,  cuts  and 
stills  galore  and  other  advertising  matter  be- 
sides mailing  invitations  to  the  26,000  con- 
testants in  the  contest  to  attend  during  the 
week  and  witness  the  photoplay  on  the  screen. 

Nealand  engaged  Ximmo  Black,  noted  war 
aviator,  who  made  daily  flights  for  five  days 
over  Chicago  in  his  aeroplane,  dropping  twen- 
ty thousand  dodgers  per  day. 


Newlyweds  Night  Is  Feature  of 
"Mrs.  Bellew"  Campaign 

Lawrence,  Mass. — Manager  Fred  Demara, 
of  the  Palace  theatre,  reasoned  that  newly- 
married  couples  would  think  a  picture  of  faith- 
ful love  "  great  stuff,"  so  he  established  a 
Newlyweds'  Night  for  "  The  Impossible  Mrs. 
Hollew." 

With  the  co-operation  of  John  P.  McCon- 
ville,  Paramount  exploiteer,  a  list  of  the 
month's  marriages  was  secured  from  the 
county  clerk,  numbering  104.  Passes  were 
sent  to  all  of  them  and  97  showed  up  at  the 
box  office,  according  to  McConville. 


Fake  Airplane  Delivery  Is  Aid 
to  "Young  Rajah"  Campaign 

Charlotte,  N.  C— Manager  Ray  Beall  of  the 
Imperial  theatre  got  a  great  deal  of  publicity 
out  of  a  fake  aeroplane  delivery  that  he  pulled 
the  day  before  the  picture  opened.  Some  dis- 
tance out  of  town  a  man  had  an  aeroplane. 
Mr.  Beall  made  the  necessary  arrangements 
with  this  man,  then  announced  that  at  a  cer- 
tain time  the  print  of  "The  Young  Rajah" 
would  be  delivered  from  Atlanta  by  aeroplane. 
At  the  appointed  time  the  plane  ilew  up,  cir- 
cled the  city  and  made  a  landing. 


Marquee  sign  for  "Brawn  of  the  North"  at 
the  Liberty  theatre,  Portland,  Ore. 


462 


Motion    Picture  News 


m0- 


Palm-fringed  front,  with  desert  atmosphere,  used  on  "Arabian  Love"  by  the  California  theatre,  San  Diego,  Cal. 


"Salome"  Strongly  Exploited 
for  Broadway  Premiere 

New  York,  N.  Y.- — An  example  of  what  may 
be  done  in  exploiting  a  picture  through  higli 
class  lobby  and  theatre  front  display  has  been 
given  in  the  campaign  recently  put  over  in 
New  York  for  the  premiere  on  Broadway  of 
"  Salome  "  at  the  Criterion  theatre. 

Following  an  extensive  advance  campaign 
in  which  a  large  mailing  list  was  covered  and 
exceptional  newspaper  publicity  obtained,  :i 
gorgeous  display  of  posters  and  lobby  cards 
was  put  on  at  the  Criterion.  These  posters, 
designed  by  Yyvyan  Donner,  after  the  style  of 
Aubrey  Beardsley,  who  illustrated  the  origin- 
al Oscar  Wilde  text  of  the  drama,  covered  all 
the  big  scenes  in  the  picture,  were  of  regula- 
tion poster  size,  and  stood  out  as  attention 
attracters  of  unusual  beauty  and  eye-catching 
strength. 

In  addition  to  this  phase  of  exploitation 
the  manager  of  the  campaign,  S.  Edward  Man- 
son,  arranged  for  unusual  electric  display. 
Above  the  marquis  the  electrician  had  put  in 
the  word  "  Nazimova  "  in  letters  some  six  feet 
tall  and  in  the  center  of  a  great  square  of 
lights.  These  all  were  in  brilliant  red  and 
threw  a  reddish  glow  across  Broadway.  Un- 
derneath the  marquis  in  similar  letters  of  red 
was  a  long  panel  carrying  the  title  "  Salome." 


Manager  Ollie  Brownlee  of  the  Palace  theatre, 
Muskogee,  Okla.,  prepared  this  pleasing  cut  out 
on  "The  Young  Rajah" 


Jury  Scheme  Helps  to  Sell 
Two  Pictures  at  Once 

MILWAUKEE.  WIS.— The  Butter- 
fly theatre  put  over  a  jury  stunt 
that  helped  to  sell  both  "Thirty 
Days  "  and  "  To  Have  and  to  Hold." 

During  the  run  of  the  Reid  picture, 
R.  C.  Gary,  Paramount  exploiter,  drafted 
an  ad  asking  that  1,500  people  volunteer 
to  judge  the  merits  of  "  To  Have  and  to 
Hold."  This  panel  would  be  taken  from 
the  audience  witnessing  the  last  perform- 
ance of  the  run  of  "  Thirty  Days."  The 
folks  were  to  sit  in  their  seats  when  the 
show  closed  at  11  o'clock  and  see  the 
feature  for  the  next  week.  They  were 
then  to  tell  the  management  what  they 
thought  of  it.  No  additional  admission 
was  charged. 

It  created  a  lot  of  talk  and  Gary  se- 
cured enough  quotations  from  the  audi- 
ence to  furnish  advertising  copy  for  a 
week  with  a  local  angle. 


"Pride  of  Palomar"  Letter  Is 
Given  Personal  Touch 

Baltimore,  Md. — The  New  Metropolitan 
theatre,  one  of  Baltimore's  most  recently 
opened  neighborhood  houses,  started  off  risrht 
by  applying  a  personal  touch  to  its  advertising 
for  the  opening. 

Leslie  F.  Whelan,  Paramount  exploiteer, 
wrote  the  letter,  siened  "  Mar.iorie  Daw,"  the 
leading  lady  of  "  The  Pride  of  Palomar,"  the 
christening  picture,  praising  the  theatre  and 
the  picture. 

"  Miss  Daw's  "  letter  went  on  chatting  about 
her  movie  work  and  "  its  never-ending  study 
and  effort  to  entertain  and  please  you." 

Neat,  tasteful  letter-heads  were  printed  up 
and  the  letters  were  dated  and  post-marked 
New  York  City.  Although  they  were  prepared 
in  Baltimore,  Whelan  shipped  them  to  New 
York,  where  they  were  dropped  in  the  mail 
slot. 


The  "Yellow"  Clippings  Hide  the  Truth 

There  is  no  truth  in  their  source — they 
spring  from  one-sided  principles. 
You  are  safe  when  you  read 

soeenopinions 


Effective  Campaign  Is  Staged 
on  "Heroes  of  the  Street" 

Toledo,  Ohio.— Publicity  Manager  "Billy" 
Exton,  of  the  Temple  theatre,  put  over  an 
excellent  campaign  on  Heroes  of  the  Street," 
aided  by  Miles  Goldberg,  of  Skirboll  Gold 
Seal  Productions.  In  writing  of  this  cam- 
paign, Mr.  Exton  says: 

"  In  the  very  first  scene  of  the  attraction 
is  a  shot  of  police  officers  leaving  their  station 
for  duty,  and  we  cut  this  out  and  had  a  local 
shot  made  of  our  own  police  department, 
which  created  considerable  comment,  and  re- 
sults were  very  noticeable. 

"  With  one  of  the  daily  papers  we  started 
an  autographed  photo  campaign  in  which  any- 
one who  mailed  in  a  coupon  clipped  from  the 
paper  would  receive  a  personally  autographed 
photo  of  Wesley  Barry. 

'•  In  addition  to  these  stunts,  we  used  a 
street  ballyhoo,  which  consisted  of  an  auto 
brack  bearing  a  large  banner  with  two  police- 
men cut-outs,  and  with  a  few  catchy  phrases 
such  as,  'Who  guards  our  street  crossings? 
'  Heroes  of  the  Street.'  '  Who  braves  dan- 
ger for  our  safety ' '  etc. 

"  Wesley  Barry  was  making  a  personal  ap- 
pearance in  Cleveland  and  Mr.  Goldberg  and 
myself  made  a  special  trip  there  and  secured 
several  personal  letters  to  various  Toledo 
people  in  addition  to  photos  of  Barry  and 
myself,  also  a  trailer  of  both,  which  was  used 
in  newspapers  and  trailer  in  the  theatre,  show- 
ing Wesley  Barry  busy  autographing  photos." 


A  Real  Investment 


CHICAGO,  ILL. 


Street  float  used  by  the  Cosy  theatre,  Topeka, 
Kans.,  on  "  The  Eternal  Flame."    The  candles 
on  the  corners  were  electrically  lighted  and  red 
fire  was  burned  at  night 


January    2  J ,  1923 

DANIEL 
CARSON 
GOODMAN 

Presents 
His  Dynamic 
Thunderbolt 


463 


m 


State  Rights  Now  Selling 

On  Daniel  Carson  Goodman's  latest  and  greatest  screen  classic — a 
mighty  photodramatic  epic  destined  to  set  the  country  aflame  with 
word-of-mouth  advertising — a  tremendous  picture  which  will  roll  wave 
upon  wave  of  profits  into  the  tills  of  the  exhibitors  who  book  it — a 
thundering  reply  to  the  cry  for  pictures  that  tell  something  and  mean 
something.    Go  after  it — NOW! 


Distributed 
by 


Equity  Pictures  ill 


orporation 

7th  Ave.,  New  York 


ft 


AX 


464 


Motion    Picture  News 


Regional  News  From  Correspondents 


With  Seattle  Branch-Offices 


Seattle  Jottings 

Councilman  and  .Mrs.  E.  L. 
Blaine  and  Mr.  and  Mrs.  A.  B.  Gel- 
lerman,  of  the  Puritan  Theatre 
Company,  of  this  city,  have  recent- 
ly heen  made  defendants  in  several 
complaints  filed  in  the  Superior 
Court.  Mr.  Blaine  is  president  of 
the  company  and  Mr.  dellcrman  is 
secretary.  The  theatre  cited  in  the 
complaints  is  the  Neptune  theatre, 
in  the  University  district,  acquired 
several  months  ago  by  the  Jcnsen- 
Von  Herberg  Circuit  from  the  Pur- 
itan company. 

Dean  Fred  E.  Bolton,  of  the  Uni- 
versity of  Washington  faculty,  and 
Miss  Bertha  Hegman,  public  school 
teacher,  are  each  suing  for  $500. 
They  assert  that  they  each  bought 
stock  to  this  amount  upon  being 
assured  by  the  defendants  that  it 
would  be  redeemed  upon  thirty 
days'  notice.  According  to  the  com- 
plaint, Blaine  and  Gellerman  have 
refused  to  redeem  the  stock. 

The  Seattle  Title  Trust  Company 
is  suing  the  theatre  company,  and 
Sam  and  Mary  E.  Fried,  who  leased 
the  ground  on  which  the  theatre 
stands  to  the  company,  for  a  fore- 
closure of  a  $55,000  mortgage.  In 
another  complaint  the  G.  &  G.  The- 
atre Company  is  suing  the  Puritan 
Theatre  Company  for  payments  on 
the  projection  machine  and  rest 
room  furniture  formerly  used  in 
"  Ye  College  Playhouse  "  and  pur- 
chased by  the  Puritan  company 
when  the  latter  theatre  was  closed, 
it  is  stated.  The  third  complaint 
was  filed  by  W.  F.  Jahn  &  Co.  for 
$1,504.76,  charged  to  be  due  on  the 
plastering  bill  for  the  theatre. 


Gene  O'Keefe,  former  house 
manager  of  the  local  Blue  Mouse 
theatre,  has  returned  to  this  city 
after  a  short  business  trip  to  Bill- 
ings, Mont.,  and  is  connected  with 
the  general  offices  of  the  Blue 
Mouse  circuit.  Hal  Degler  has 
succeeded  Mr.  O'Keefe  as  manager 
of  the  theatre  here. 


William  Cutts,  formerly  man- 
ager of  the  Columbia  theatre,  and 
more  recently  Eastern  manager  of 
all  Universal  theatres,  has  been 
spending  the  past  few  days  in  the 
city.  Upon  his  arrival  here  during 
the  early  part  of  January  it  was 
expected  that  he  would  stay  for 
about  a  week  or  ten  days  before 
returning  to  the  South. 


As  part  of  his  holiday  greeting  to 
his  patrons,  M  mager  Frank  Ed- 
wards, of  the  Winter  Garden  the- 
atre, recently  presented  each  lady 
patron  at  every  matinee  during  the 
week  with  a  decorated  art  calendar 
for  the  year  1923. 


Girl  cashiers  and  ushers  at  Man- 
ager Leroy  V.  Johnson's  Liberty 
theatre  are  now  attired  in  Spanish 
toreador  costumes,  with  knee 
breeches  of  black  silk  and  many- 
hued  waists  and  vests,  to  carry  out 
the  Spanish  effect  given  to  the  the- 
atre when  it  recently  underwent 
$20,000  worth  of  decorating,  remod- 
eling and  refurnishing. 


OFFICERS  for  the  year  1923 
were  elected  by  the  Northwest 
Film  Board  of  Trade  at  a  recent 
meeting  in  this  city.  The  men  who 
will  be  in  charge  of  the  organiza- 
tion this  -year  are  G.  F.  Mavarre, 
manager  of  the  Fox  Film  Ex- 
change, president ;  Al  Rosenberg, 
manager  of  the  Ue  Luxe  Feature 
Film  Company,  vice  president;  J. 
L.  Schlaiffer,  manager  of  the  Uni- 
versal Exchange,  treasurer ;  E.  A. 
Lamb,  of  the  Select  Pictures  Cor- 
poration Exchange,  executive  secre- 
tary; H.  A.  Black,  manager  of  the 
Vitagraph  Exchange,  trustee,  and 
J.  A.  Gage,  manager  of  the  Educa- 
tonal  Pictures  Corporation  Ex- 
change, trustee.  The  Northwest 
Film  Board  of  Trade  is  allied  with 
similar  organizations  in  Salt  Lake 
City,  Denver,  San  Francisco  and 
Los  Angeles. 

L.  K.  Brin,  president  of  the  L.  K. 
Brin  exchanges,  recently  returned 
from  a  road  trip  of  about  three 
weeks,  and  after  a  few  days  in  his 
office  left  for  Los  Angeles,  where 
he  expected  to  stay  for  several 
days.  While  in  Los  Angeles  Mr. 
Brin  was  to  confer  with  members 
of  the  Warner  Brothers'  organiza- 
tion in  regard  to  their  pictures  for 
1923,  which  are  being  handled  in 
the  four  Northwestern  states  by  the 
Brin  exchanges. 

Louis  Amacher,  manager  of  the 
local  American  Releasing  Corpo- 
ration Exchange,  left  the  city  re- 
cently for  a  business  trip  into 
Southern  Oregon.  Mr.  Amacher 
expected  to  be  gone  for  about  three 
weeks. 

"  Broken  Chains,"  Goldwyn's  pic- 
turization  of  the  scenario  which 
won  the  Chicago  Daily  News  $10,- 
000  prize  has  been  booked  with  the 
Jensen-Von  Herberg  circuit  by  the 
local  exchange  and  will  probably 
be  shown  at  Manager  Frank 
Steffy's  Coliseum  theatre. 

J.  M.  Linn,  G.  M.  Ballentine  and 
Harry  Landstrom,  salesmen  for  the 
local  Fox  Film  Corporation  Ex- 
change, left  the  city  recently  after 
having  spent  the  holidavs  here. 
During  their  recent  stay,  G.  F.  Ma- 


THE  St.  Louis  Paramount  office 
is  to  obtain  a  new  publicity 
man.  Oscar  Cantnor  was  trans- 
ferred last  week  to  Atlanta,  Ga.,  to 
handle  exploitation  and  publicity  for 
Paramount  in  that  district. 

Clyde  Eckhardt,  assistant  to  Fox's 
general  manager,  spent  two  days  in 
St.  Louis. 

Maurice  Aaron  is  now  travelling 
in  Southern  Illinois  for  Hodkinson, 
while  Walter  Light  has  been  as- 
signed to  the  Indiana  territory. 
Aaron  has  travelled  out  of  St.  Louis 
for  several  companies,  including 
Realart,  United  Artists,  Select,  etc., 
while  Walter  Light  for  several 
years  was  city  salesman  for  Fox, 
but  more  recently  was  with  F.  B.  O. 

C.  D.  Hill,  local  Hodkinson  man- 
ager, has  placed  "The  Kingdom 


varre,  manager  of  the  Fox  branch, 
siagcd  a  miniature  convention  for 
his  staff,  and  exhibited  prints  of 
four  new  Fox  pictures  that  have 
just  been  received.  These  are  "The 
Town  That  Forgot  God,"  "  Para- 
dise Road,"  "  The  Village  Black- 
smith "  and  "  The  Face  on  the 
Barroom  Floor."  Mr.  Linn  went 
to  Oregon,  Mr.  Ballentine  to  Spo- 
kane and  Southern  Idaho  and  Mr. 
Landslrom  will  work  Washington 
north  and  south  of  Seattle. 

"  No  Luck,"  the  latest  Lloyd 
Hamilton  comedy,  has  just  been  re- 
ceived by  J.  A.  Gage  at  the  Edu- 
cational exchange  here.  The  pic- 
ture was  given  a  pre-release  show- 
ing the  day  after  it  arrived  at 
Manager  H.  B.  Wright's  Strand 
theatre  midnight  matinee  on  New 
Year's  Eve,  where  it  was  well  re- 
ceived by  the  crowd.  "  The  Man 
with  the  Twisted  Lip,"  another  Ed- 
ucational release,  was  also  given  a 
first-run  showing  on  the  same  bill. 

Charles  Still  well,  motion  picture 
man  of  Spokane,  was  a  recent  visi- 
tor on  Seattle's  film  row,  where  he 
spent  several  days  at  the  various 
exchanges  making  plans  for  films 
to  be  exhibited  in  his  houses  dur- 
ing the  year.  Mr.  Stillwell  is  pres- 
ident of  the  Stillwell  Theatre  Com- 
pany, owning  and  operating  the 
Casino,  Unique  and  Class  A  the- 
atres in  Spokane. 

In  Everett,  Wash.,  a  city  of  35,- 
000,  President  Pilce,  of  the  Everett 
Theatres  Company,  has  engaged 
George  E.  Bradley,  late  of  the 
Seattle  Universal  exchange,  to 
handle  exploitation  for  the  Everett 
and  Orpheum  theatres  and  in  Ta- 
coma.  General  Manager  E.  J.  My- 
rick.  of  the  Rialto  and  Colonial 
theatres,  has  added  Charles  J.  Mc- 
Manus  to  his  staff. 

E.  C.  Christensen.  a  live  wire 
advertising  man  of  O  1  y  m  p  i  a, 
Wash.,  a  city  of  10,000  population, 
is  also  a  recent  addition  to  the 
Northwest  exploitation  field,  as- 
suming the  responsibility  for  ex- 
ploitation at  the  Rex  and  Ray  the- 
atres of  the  Capital  City  the  first 
week  in  December. 


Within  "  and  "  Headless  Horse- 
man "  with  the  Brentlinger  circuit 
in  Indiana. 

Enterprise  has  secured  six  Wil- 
liam S.  Hart  re-issues  for  which 
new  titles  and  paper  have  been  se- 
lected. The  first  is  "The  Last  of 
the  Stage  Coach  Bandits." 

Tt  has  been  moving  day  in  the 
3300  block  on  Olive  street  lately. 
Milton  Simon,  St.  Louis  manager 
for  F.  B.  O.,  opened  his  new  offices, 
3312  Olive  street,  on  Monday,  Jan- 
uary 15.  The  Film  Board  of  Trade 
is  just  getting  settled  into  its  new 
headquarters  over  the  F.  B.  O.  ex- 
change, while  the  Exhibitors' 
League  of  St.  Louis  and  Eastern 
Missouri  held  the  housewarmimr 
for  their  new  offices,  3306  Olive 
street,  on  Tuesday,  January  9. 


St.  Louis  Brevities 

The  beautiful  new  Capitol  the- 
atre, Benton,  111.,  owned  by  the 
Reed,  Ycnn  &  Hayes  circuit,  has 
been  opened. 

The  St.  Louis  Amusement  Com- 
pany, which  operates  fourteen 
neighborhood  and  second-run 
houses  in  St.  Louis,  has  closed  con- 
tracts for  "  Robin  Hood  "  and 
"  One  Exciting  Night."  This  com- 
pany ran  the  first  runs  on  those  pic- 
tures at  the  Pershing  theatre,  Del- 
mar  boulevard,  west  of  Hamilton 
a\  enue. 


The  Motion  Picture  Exhibitors 
League  of  St.  Louis  and  Eastern 
Missouri  are  boosting  the  $88,000,- 
000  bond  issue  to  be  voted  on  by 
the  people  of  St.  Louis  February  9. 
The  exhibitors  decided  that  any- 
thing that  will  build  up  the  town 
should  benefit  them. 


Arthur  Robinson,  proprietor  and 
manager  of  the  Hickory  theatre, 
Hickory  street,  near  Jefferson  ave- 
nue, and  his  porter,  Frank  Win- 
stead,  18  years  old,  2215A  Chou- 
teau avenue,  were  arrested  on  Jan- 
uary 8,  following  a  fire  in  the  thea- 
tre. Captain  John  P.  Dorkin  of  En- 
gine Company  No.  10  reported  to 
the  Police  Department  Arson  squad 
that  he  found  evidence  that  oil  had 
been  poured  on  the  theatre  floor 
and  also  a  five-gallon  can  that  had 
contained  gasoline  in  the  rear  of 
the  theatre.  The  fire  caused  a  loss 
of  $1,000.  Questioned  by  the  po- 
lice, Robinson  and  Winstead  denied 
having  any  knowledge  of  how  the 
fire  started. 


Central  Pennsylvania  Notes 

C.  Floyd  Hopkins,  manager  of 
ten  Wilmer  &  Vincent  theatres  in 
Harrisburg  and  Reading,  Pa.,  is 
convalescing  after  an  illness  from 
which  it  was  for  a  time  feared  he 
would  not  recover.  Mr.  Hopkins, 
who  is  a  director  of  the  Motion 
Picture  Theatre  Owners  of  Penn- 
sylvania, and  one  of  the  most  prom- 
inent exhibitors  of  Central  Penn- 
sylvania, was  suffering  from  grip 
and  other  complications,  including 
toxic  poisoning.  His  physicians 
now  say  he  is  past  the  crisis  and  on 
the  road  to  recovery. 


Manager  Quirk,  of  the  Family 
theatre,  Shamokin,  Pa.,  has  adopted 
a  policy  of  introducing  vaudeville 
in  addition  to  motion  pictures,  in 
his  house,  following  the  example  of 
the  Strand  theatre  in  the  same  city, 
which  recently  adopted  a  similar 
policy. 

A  new- theatre  is  to  be  built  on 
the  present  site  of  the  Lyric  in 
Mincrsville,  Pa.  Ground  has  been 
broken  for  the  building,  which  will 
have  a  seating  capacity  of  830,  in- 
cluding a  spacious  balcony.  W.  H. 
Lee,  a  Philadelphia  architect,  has 
designed  the  building,  which  will  be 
known  as  Shugar's  theatre. 


In  St.  Louis'  Branch-Offices 


January   27 ,  1923 


465 


Western  New  York  News 

Louis  Eisenberg,  manager  of  the 
Columbia  for  several  years,  has 
succeeded  Elmer  Winegar  as  man- 
ager of  the  Elmwood,  Buffalo's  big 
neighborhood  theatre.  Mr.  Wine- 
gar  has  resigned  to  enter  the  indus- 
trial him  business.  C.  R.  Higgins, 
formerly  at  the  Colonial,  will  suc- 
ceed Mr.  Eisenberg  at  the  Colum- 
bia and  Joseph  A.  Schuchert,  Jr., 
will  be  manager  of  the  Colonial.  J. 
A.  Schuchert,  father  of  the  new 
Colonial  manager,  has  bought  out 
Freder.ck  Ullman's  interest  in  the 
Columbia  and  Colonial.  The 
changes  become  effective  Monday, 
January  22.   

The  new  Palace  theatre  In 
Jamestown,  X.  Y.,  will  open  Mon- 
day evening,  January  29,  accord- 
ing to  an  announcement  by  Peter- 
son &  Woods,  who  are  building  the 
house.   

Walter  Bengough,  well  known 
local  film  salesman  and  at  one  time 
assistant  manager  of  the  Strand, 
has  been  appointed  manager  of  the 
Jefferson  theatre  in  Auburn,  N.  Y., 
succeeding  John  J.  Breslin  who  has 
joined  the  Schine  theatrical  com- 
pany. 


Around  the  Buffalo  Exchanges 


Charles  Jenkins  has  taken  over 
the  Strand  Theatre  in  Tonawanda, 
N.  Y.,  from  J.  Spievack,  who  has 
become  a  Wurlitzer  organ  sales- 
man.   

Loew's  State  and  the  Lafayette 
Square  have  both  boosted  their  ad- 
mission prices  five  cents  all  around. 
Shea's  Hippodrome  has  raised  its 
balcony  price  10  cents  and  the  Elm- 
wood,  a  neighborhood  theatre,  has 
increased  its  admissions  slightly  to 
meet  the  added  cost  of  an  aug- 
mented orchestra,  a  big  Wurlitzer 
organ  and  special  music  acts. 

C.  Sharp-Minor  has  dropped  off 
the  map.  The  Lafayette-Square 
organist  disappeared  last  week. 
William  O'Neil  is  taking  his  place. 


BOXD  PHOTOPLAYS  COR- 
PORATION is  getting  away  to 
ait  auspicious  start.  The  Strand 
has  just  completed  a  run  of  '*  Sure 
Fire  Flint."  The  Lafayette  Square 
has  booked  "  Notoriety  "  and  is  this 
week  showing  "  Enter  Madame." 
Shea's  Hippodrome  has  signed  up 
for  "  Shadows."  Fred  M.  Zim- 
merman has  closed  Salamanca,  El- 
mira,  Olean,  Batavia  and  other 
Western  New  York  towns  100  per 
cent.  Sydney  Samson  is  going 
after  the  local  houses.  Everything 
is  now  running  line  at  the  exchange 
in  Franklin  street. 

E.  J.  Hayes,  manager  of  the  First 
National  Exchange  and  the  mem- 
bers of  the  local  sales  staff  jour- 
neyed to  Albany  last  week  end  for 
a  sales  conference,  presided  over  by 
R.  H.  Clark  and  attended  by  em- 
ployees of  the  New  York,  Buffalo 
and  Albany  offices.  Ellis  Redden, 
of  the  home  office,  visited  the  Buf- 
falo exchange  this  week.  H.  L. 
Beecroft  was  at  a  party  one  evening 
last  week  at  which  he  acted  as  cook. 

John  A.  Byowski,  formerly  assist- 
ant booker  at  the  Paramount  office, 
has  succeeded  George  Canty  as 
booker  at  the  Fox  Exchange.  Ray 
Powers,  assistant  manager  of  the 
Paramount  office,  is  so  busy  these 
days  that  he  is  going  around  look- 
ing like  one  of  the  head  hunters  of 
the  South  Sea  Islands.  He  doesn't 
get  time  to  shave,  he  explains. 
Allan  S.  Moritz,  branch  manager, 
had  a  conference  with  Harold  P. 
Dygert  and  Mayor  MacFarlane,  of 
Associated  Theatres,  Inc.,  last  Sat- 
urday afternoon.  Probably  put 
over  a  big  contract  on  the  "  39." 

Henry  W.  Kahn  claims  that  he  is 
so  pestered  by  exhibitors  rushing  to 


Kansas  City  Jottings 

With  the  opening  of  the  Kansas 
State  Legislature  next  week,  the 
M.  P.  T.  O.  Kansas  will  maintain 
an  office  in  the  National  Hotel,  To- 
peka,  for  the  purpose  of  keeping 
exhibitors  throughout  the  state 
posted  on  the  activities  during  the 
legislative  program.  C.  E.  Cook, 
business  manager  of  the  Kansas  or- 
ganization will  be  in  charge. 

The  following  changes  in  man- 
agement of  theatres  in  the  Kansas 
City  district  have  been  announced 
during  the  last  week: 

Pastime  theatre,  Ottawa,  Kas., 
purchased  by  Scott  and  Goodcll 
from  R.  E.  Lawrence;  Strand  thea- 
tre, Kansas  City,  purchased  by  Ar- 
thur Crone  from  Robert  Leonard; 
Rowley  Wilson  has  succeeded  Hor- 
ace I  Inch,  who  resigned  as  man- 
ager  of  the  Orpheum  theatre,  Jop- 
lin,  Mo.;  II.  Beckley  has  succeeded 
George  Cruzen  as  manager  of  the 
Cozy  theatre,  Top.eka,  Kas.,  Cru- 
zen having  been  transferred  by  the 
Hostettler  Company  to  the  Plaza 
theatre,  Sioux  City,  la.;  Mozart 
theatre,  Kansas  City,  reopened  by 
the  Central  Amusement  Company. 

Exhibitors  of  Kansas  City,  Kas., 
are  planning  a  rabbit  dinner  for  all 
film  salesmen  of  Kansas  City.  The 
problem  of  the  whole  affair,  how- 
ever, according  to  "Bones"  Smith, 
the  220  pound  showman  of  Kansas 
City,  Kas.,  is  "who  is  going  to  catch 
the  rabbits?" 


sign  up  Metro  productions  that  he 
had  to  run  away  and  hide  last  week. 
He  went  to  Binghamton. 

Harry  Walsh,  shipping  clerk  at 
the  Pathe  exchange,  is  passing 
around  stogies.  Why?  Stork  left 
a  baby  girl  last  week.  Oh,  you 
Harry! 

Ernest  Williams,  formerly  with 
Nu-Art  Pictures  Corporation  and 
Paramount,  has  succeeded  Johnny 
Regan  as  assistant  booker  at  the 
L  niversal  exchange. 

The  First  Graphic  exchange  is 
now  releasing  all  the  features  for- 
merly handled  by  Niagara  Pictures 
Corporation.  Harry  Marsey,  for- 
mer general  manager  for  Niagara, 
has  become  interested  in  a  store  on 
Main  street. 

Barrett  C.  Kiesling,  personal  rep- 
resentative of  Cecil  B.  DeMille. 
was  in  town  last  week  in  the  interest 
of  "  Adam's  Rib,"  Paramount's  big 
special.  He  made  a  tour  of  the 
newspaper  offices  m  company  with 
H.  L.  Royster,  exploitation  repre- 
sentative at  the  Buffalo  exchange. 

There  was  an  offensive  of  offi- 
cials at  the  Vitagraph  exchange  this 
week,  when  C.  R.  Cullingworth,  spe- 
cial representative  in  the  sales  pro- 
motion department,  G.  A.  Balsdon, 
assistant  general  manager,  and  Mr. 
Morrison,  auditor,  came  to  town  to 
visit  Manager  C.  W.  Anthony.  Mr. 
Anthony  announces  "  My  Wild 
Irish  Rose,"  signed  up  for  presenta- 
tion at  the  Palace  theatre  Januarv 
21  to  27. 

Frank  Moynihan,  of  Select,  has 
signed  up  everything  with  Harold 
P.  Dygert  for  showing  in  the  dozen 
or  so  Associated  Theatres,  Inc., 
houses.  M.  J.  McDermott,  travel- 
ing auditor,  visited  Manager  Harry 
E.  Lotz  last  week. 


"  Stories,"  sung  by  one  of  the  or- 
chestra while  the  words  were  flashed 
on  the  screen.  Where  the  singer 
was  seemed  to  cause  much  inter- 
est. At  the  end  of  the  song  the 
spot  was  flashed  on  the  bass  viol 
player. 


Along  Kansas  City's  Film  Row 


W ALTER  HIERS,  Paramount 
comedian,  was  a  visitor  in 
Kansas  City  Wednesdav.  He  was 
en  route  to  Syracuse,  N.  Y.,  where 
he  is  to  marry  Miss  Ada  McWil- 
liams.  The  wedding  was  sched- 
uled for  Christmas  day,  accord- 
ing to  Walter,  but  was  postponed 
because  of  unfinished  work  on  the 
production,  "Mr.  Billings  Spends 
His  Dime,"  in  which  Hiers  plays 
the  leading  role  intended  for  Wal- 
lace Keid. 

Dan  L.  Martin,  who  formerly 
operated  a  chain  of  theatres  in 
Kentucky,  has  succeeded  Bert  L. 
Mendelson  as  manager  of  the  Kan- 
sas City  Associated  Exhibitors 
branch  office,  the  latter  having 
been  called  to  the  New  York  office 
Saturday  without  knowing  what 
was  in  store  for  him. 


Santa  Claus  presented  C.  E. 
Ross,  Garden  theatre  doorman, 
with  an  extra  set  of  teeth.  Now 
you  should  see  Mr.  Ross'  Teddy 
Roosevelt  smile ! 


J.  A.  Gribble,  formerly  a  sales- 
man with  the  First  National  branch 
at  Pittsburgh,  now  is  with  the  First 
National  Exchange  in  Kansas  City. 

Col.  "Bill"  Yoder,  southern  di- 
vision manager  for  Pathe,  who 
spent  last  week  in  Kansas  City 
again  is  predicting  "big  years"  as 
usual.  No  sooner  had  Mr.  Yoder 
arrived  in  town  than  he  called  a 
sales  meeting  and  proceeded  to 
preach  a  "pep"  screen. 

Once  again  the  Kansas  City  F. 
B.  O.  office  has  come  through  with 
flying  colors,  having  won  the  sales- 
men's contract  during  the  month 
of  December. 

Lewr  Nathanson,  who  formerly 
operated  the  Gem  Theatre  at  To- 
peka,  Kas.,  has  turned  film  sales- 
man, having  been  assigned  to  the 
city  territorv  by  the  F.  B.  O.  office. 


SYMPATHY  is  expressed  for 
^  Miss  Rose  Browder,  in  charge 
of  the  poster  department  at  the 
Pathe  exchange,  Des  Moines,  on 
the  death  of  her  mother  who 
made  her  home  in  Des  Moines. 

Mr.  Plues,  manager  of  the  Pathe 
exchange,  has  returned  from  a  trip 
into  the  territory. 

Kennebeck,  of  Famous  Players 
exploitation,  is  expected  back- 
Saturday  evening  from  Omaha. 

Roland  McCurdy,  feeling  rather 


Mr.  and  Mrs.  Rice  of  Algona, 
managers  of  the  Opera  House, 
were  visitors  at  the  Pathe  exchange 
last  week. 


Emmet  sburg     was  represented 
among  the  D;s  Moines  visitors  at 
the  exchanges  last  week. 


As  a  publicity  stunt  for  "  Burn- 
ing Sands  "  which  is  on  this  \veek, 
5,000  copies  of  the  song  were  given 
out  at  the  Strand  theatre,  Des 
Moines,  last  week,  and  the  song 
will  also  be  given  as  a  special  mus- 
ical number  by  organist  and  or- 
chestra. 


embarrassed  in  a  new  suit  and  hat, 
said  good  bye  to  the  staff  of  the 
LTniversal  exchange  office  last  week 
and  set  out  for  Buffalo,  N.  Y., 
where  he  is  to  have  charge  of  Uni- 
versal publicity. 


Indianapolis  Snapshots 

The  Keystone  Amusement  Com- 
pany of  Indianapolis  has  filed  final 
certificate  of  dissolution. 


Nothing  was  heard  from  the  sev- 
eral Sunday  movie  squabbles  going 
on  in  Indiana  cities  in  the  last  few 
days.  Movie  troubles  appeared  to 
have  been  shifted  to  the  State  Leg- 
islature where  the  censorship  bill 
pended.  •  

Miss  Julia  Landers,  head  of  the 
visual  education  department  of  the 
public  schools  and  Mrs.  Henry  E. 
Hayward  were  appointed  on  a 
committee  to  co-operate  with  film 
distributors  in  the  showing  of  edu- 
cational and  health  pictures  Satur- 
day mornings  and  afternoons  each 
week  for  school  children.  The  ap- 
pointments were  made  by  the  In- 
diana Indorsers  of  Photoplays.  The 
shows  are  held  in  the  auditorium 
at  the  public  library.  There  are 
twelve  members  on  the  committee. 


In  Des  Moines'  Branch-Offices 


Des  Moines  Chatter 

At  the  Strand  theatre,  Des 
Moines,  a  stunt  which  amused  the 
audience     greatly    was    a  song, 


are  yoWfcwmi 


business  <§pc&l 


Jo6 


Motion    Picture  Mews 


News  of  the  Carolinas 

Secretary  H.  B.  Varner  is  mak- 
ing a  strong  drive  for  a  hundred 
per  cent  membership  for  the  North 
Carolina  M.  P.  T.  O.  Martin  Gold- 
smith, representing  the  Paramount 
Publicity  Corporation,  is  in  the 
state  making  a  drive  to  tie  up  the 
exhibitors  with  their  slide  proposi- 
tion which  automatically  makes 
them  members  of  the  state  organi- 
zation. It  is  hoped  to  get  one  hun- 
dred additional  members  by  this 
drive. 


Charlotte's  Film  Row  News 


Several  elaborate  electric  signs 
which  formerly  adorned  the  front 
of  the  picture  theatres  of  Durham, 
N.  C.  are  now  reposing  in  the 
cellars,  owing  to  the  passing  of  a 
city  ordinance  condemning  the  use 
of  electric  signs  over  the  sidewalks 
in  the  city  business  section. 


Jack  Reville,  of  the  Broadway, 
Richmond,  Va.,  spent  several  days 
in  Greensboro  the  past  week.  He 
reports  good  progress  being  made 
in  the  construction  of  Pryor  Bros, 
new  theatre  in  Richmond,  which 
will  be  their  finest  house. 


The  Palace,  Morehead  City, 
owned  and  operated  by  R.  T.  Wade, 
was  destroyed  by  fire  during  the 
past  week. 


W.  L.  Lassiter  is  opening  a  new 
theatre  in  Dunn,  N.  C. 


W.  E.  Atkins  has  opened  the  old 
Messenger  Opera  House  at  Golds- 
boro  with  first  run  pictures. 


Butte  Brevities 

Merle  Davis,  general  manager  of 
the  Ansonia  Amusement  Company 
and  president  of  the  Motion  Picture 
Theatre  Owners  of  Montana,  new 
unit  of  the  national  organization,  is 
spending  a  few  days  in  Anaconda  in 
connection  with  his  office  as  presi- 
dent. Mr.  Davis  reports  the  new 
unit  is  meeting  with  hearty  approval 
from  all  the  important  theatre  cen- 
ters of  the  state.  He  is  in  receipt 
of  numerous  letters  that  indicate 
enthusiasm  as  well  as  approbation 
of  all  exhibitors.  There  is  every 
indication  that  the  Montana  unit 
will  be  one  of  the  leading  units  of 
the  west. 


THE  week-end  brought  the  usual 
gang  to  the  O.  Henry,  Greens- 
boro, N.  C.  the  favorite  stop-over 
for  Sunday  for  Carolina  salesmen. 
The  following  were  registered 
there :  E.  E.  Heller  and  George 
V.  Atkison,  Pathe,  Charlotte; 
Bryan  Craver,  First  National, 
Charlotte;  J.  B.  Horton,  Universal, 
Charlotte;  Mr.  Trueblood,  Vita- 
graph,  Washington ;  C.  L.  Tyler, 
Fox,  Charlotte. 

M.  A.  Levy,  of  Chicago  has  as- 
sumed management  of  the  Char- 
lotte Fox  office,  succeeding  W.  J- 
Kupper,  who  has  received  a  pro- 
motion to  the  management  of  the 
Pittsburgh  office.  Kupper  has 
made  many  friends  in  the  Carolina 
territory  since  coming  to  Charlotte. 

E.  E.  Heller,  of  Pathe,  Charlotte, 
is  on  the  road  again  hitting  the 
big  spots  while  the  office  is  tem- 
porarily in  command  of  southern 
division  booker-inspector  George 
E.  Ebersole,  one  of  the  veterans 
of  Pathe  service  in  this  territory. 

The  impression  around  Char- 
lotte's film  row  is  that  no  changes 
in  the  personnel  of  the  Charlotte 
office  of  Southern  Enterprises  will 
be  made  under  Famous  players 
management.  As  far  as  can  be  as- 
certained unofficiallv,  manager  C. 


An  interesting  experiment  was 
tried  recently  by  the  People's  thea- 
tre of  Butte.  Universale  "  Foolish 
Wives  "  had  been  shown  for  a  week 
at  advanced  prices  in  a  first  run 
house,  The  People's  booked  it  for 
a  second  run  and  advertised  a  nine- 
day  showing  with  a  graduated  scale 
of  prices.  First  four  days,  30c. ; 
next  two  days,  20c.  and  last  three 
days,  10c.  Good  crowds  attended 
each  day  and  the  run  was  finished 
with  a  satisfactory  profit  to  the 
house.  The  slogan  was  "  A  price 
for  every  pocketbook."  It  was  the 
first  time  any  picture  ever  ran  for 
nine  days  in  Butte  and  the  result 
from  day  to  day  was  watched  with 
much  interest  by  the  film  exchanges 
and  other  exhibitors. 

This  graduated  scale  of  prices 
was  so  effective  in  getting  good  box 
office  receipts  that  the  management 
expects  to  repeat  the  experiment  in 
the  near  future. 


E.  Peppiatt  has  received  no  advice 
along  this  line. 

Much  interest  is  manifest  here  in 
the  purchase  of  Enterprise  Dis- 
tributing Corporation  by  Wm.  K. 
Jenkins  and  John  W.  Quillian,  one 
of  their  seven  exchanges  being  lo- 
cated here.  Jenkins  is  very  well 
known  and  highly  esteemed  among 
Charlotte's  film  colony. 

Louis  Ingram  is  covering  the 
Carolina  territory  for  Al  Lichtman 
Corporation. 

The  appointment  of  Dan  Micho- 
love  as  general  manager  of  the 
Southern  Enterprises  theatres  here 
and  elsewhere  has  been  learned 
with  extreme  satisfaction  by  his 
many  friends  in  the  Carolinas.  He 
began  with  the  Lynch  enterprises 
in  Asheville,  N.  C.  fifteen  years 
ago  when  merely  a  boy. 

W.  C.  Calloway,  district  man- 
ager of  First  National  spent  sev- 
eral days  in  the  Charlotte  exchange 
the  past  week. 

I.  P.  Stone,  of  the  Atlanta  Vita- 
graph  office,  is  arranging  key  city 
dates  on  "The  Ninety  and  Nine" 
in  the  Carolinas. 

Rudolph  Lehman  is  making  Caro- 
lina towns  with  a  portfolio  for 
Southern  States  Film  Company. 


Harry  Crandall  has  returned  to 
Washington  after  his  two  weeks 
trick  at  the  home  office  assignment 
in  First  National,  New  York  City. 


Around  Butte's  Branch  Offices 


CM.  VAN  HORN,  manager  of 
•  the  Spokane  Branch  of  the 
Pathe  Exchange  is  spending  the 
w  eek  in  Butte  attending  to  business 
in  connection  with  the  Pathe  office. 
Mr.  Van  Horn  is  the  chief  execu- 
tive of  this  office. 


E.  J.  Mclvor  and  M.  J.  Felin 
of  the  Film  Booking  Office  of 
America  from  Salt  Lake  City  reg- 
istered last  week  at  the  Grand 
Hotel. 


will  be  shown  here  in  the  near  fu- 
ture. 

Jack  Rue,  manager  of  the  Uni- 
versal Exchange  of  Butte,  is  tour- 
ing Montana  to  book  "The  Flirt" 
for  an  early  showing  in  the  big 
first  run  theatres  of  the  state,  while 
Marshall  Taylor  is  doing  a  lot  of 
publicity  work  in  the  Butte  and 
Spokane  territory. 


E.  E.  Harris  invited  a  number 
of  newspapermen  and  their  wives 
with  all  the  theatre  men  to  a  pre- 
view of  "The  Third  Alarm"  at  the 
American  theatre,  Saturday,  Jan. 
6th.  According  to  exploitation  rep- 
resentatives it  promises  to  be  one 
of  the  big  features  of  the  year.  It 


John  Rugar,  manager  of  the 
Vitagraph  Exchange  of  Salt  Lake 
City,  is  calling  on  local  theatre 
managers  in  Butte  and  is  con- 
templating a  trip  through  the  state 
in  the  interests  of  his  company. 


C.  P.  Redick  of  New  York  City 
is  in  Butte  this  week  engaged  in 
auditing  the  books  of  the  Famous 
Players-Lasky  Corporation.  Butte 
is  the  chief  shipping  office  for  the 
state. 


With  Washington's  Exchanges 


A  fierce  snowstorm  accompanied 
by  a  blizzardy  wind  rushed  into 
Butte  on  Sunday  evening  and 
played  havoc  with  the  Rialto  elec- 
tric sign. 


Manager  W.  F.  Ballinger,  of  the 
Washington  office  of  Federated 
Films  of  Baltimore,  announces  that 
Maynard  Madden,  formerly  with 
Keelart,  has  taken  the  position  of 
booker,  succeeding  Miss  Matthews, 
who  is  to  take  similar  duties  in  D. 
M.  Thomas'  Strand  Film  Service. 
Jennings  Brewer,  one  of  the  pio- 
neers in  the  film  game  here,  is  to  be 
foreman  of  the  shipping  department 
of  the  Federated,  and  Joe  Walsh 
has  left  the  organization. 

Walter  Lusk,  new  manager  of 
First  National,  was  under  the 
weather,  following  his  taking  over 
the  local  exchange,  and  has  just  re- 
turned to  his  desk,  where  the  many 
girls  that  enliven  the  office  had  a 
floral  tribute  all  ready. 

Johnnie  Bachman,  of  Educational, 
says  that  at  the  last  meeting  of  the 
F-I-L-M  Board  new  bylaws  were 
adopted,  and  some  things  affecting 
the  welfare  of  the  industry  in  near- 
by States  served  by  the  exchanges 


here  were  brought  up.  The  get- 
together  will  be  held  later  on.  Sat- 
isfactory functioning  of  the  board 
is  now  looked  for,  and  the  hiatus 
since  the  Hoy  system  evaporated  is 
over  for  the  present  at  least. 


Washington  Close-Ups 

Douglas  D.  Rothacker  spent  sev- 
eral days  of  last  week  at  the  Wash- 
ington Hotel  here  as  one  of  the 
leaders  of  the  Screen  Departmental 
and  National  Advertising  Commis- 
sion of  the  International  Advertis- 
ing Clubs  of  the  World.  Later  he 
went  to  New  York. 


Fallas  Brouche,  whose  late  as- 
sistant manager  in  the  Metropol- 
itan, William  Vernon  Broyles*  has 
taken  over  the  management  of  the 
Crandall  Central,  announces  the  ap- 
pointment of  Ashley  Abendschein 
as  ass.stant  manager.  Abendschein 
was  on  the  house  staff  at  the  Met- 
ropolitan, under  Mr.  Brouche. 


After  several  days  here,  in  the 
interests  of  Al  Lichtman  and 
Thomas  Ince,  V.  P.  Whittaker,  has 
left  on  his  new  schedule  as  a  spe- 
cial representative  for  the  home 
office  and  studios  of  Preferred 
Pictures,  Al  Lichtman,  B  P.  Schul- 
berg,  et  al. 


William  C.  Ewing,  Crandall  staff 
artist,  returned  last  Tuesday  from 
a  week-end  with  his  parents  in 
New  York  City.  Through  a  con- 
fused identification,  Ewing  was  er- 
roneously reported  by  wire  to  have 
been  seriously  injured  and  in  a 
New  York  Hospital. 


Mrs.  Locher  of  the  Crandall  staff 
has  been  ill  for  the  past  two  weeks, 
and  her  office  has  been  in  charge  of 
her  secretary,  Mrs.  Grace  Wood- 
burn. 


Tiffany  Tahafer,  theatre  oper- 
ator, was  a  Washington  visitor 
from  the  rural  metropolis  of  Roa- 
noke. Tiffany  is  finishing  a  new 
colored  photo-play  house  whose 
name  is  to  be  decided  by  contest. 
The  Hampden  will  then  become  a 
vaudeville  and  road  show  for  the 
Roanoke  brunet  elite. 


The  new  picture  palace,  The 
Chevy  Chase  theatre,  is  expected  to 
open  the  first  week  in  February. 

James  H.  Depue,  retired  clergy- 
man, indicted  on  the  charge  of 
using  the  mails  to  defraud,  and 
who  failed  to  get  the  government 
to  pay  the  expense  of  subpoenas  of 
witnesses,  now  asks  that  the  press 
agent  for  Charlie  Chanlin,  screen 
comedian,  be  summoned  to  testify 
for  him.  The  press  agent,  referred 
to,  is  L.  Monta  Bell,  a  former  edi- 
tor of  the  Washington  Herald.  De- 
pue says  that  Bell  can  prove  the 
preachers  assertion  that  his  civil 
service  correspondence  school 
course  was  endorsed  by  senators, 
including  Capper  of  Kansas,  Elkins, 
W.  Virginia,  and  former  senator 
Hoke  Smith  of  Georgia. 

Florida  Slants 

C.  D.  Cooley,  manager  of  the 
Strand  Theatre,  of  Tampa,  has 
donated  the  theatre  every  Sunday 
morning  for  the  use  of  the  Down 
Town  Bible  Class.  The  Class  was 
organized  on  Sundav,  Jan.  7th  with 
a  good  number  of  charter  mem- 
bers. New  members  are  being  list- 
ed daily  and  it  is  anticipated  the 
classes  will  be  well  attended. 

E.  J.  Walton,  manager  of  the 
Rivoli  theatre  in  Ybor  City,  is 
going  to  give  away  a  "Babv  Lim- 
ousine." It  is  a  nifty  little  car 
and  every  kid  in  Ybor  is  crazy  to 
be  the  one  who  will  handle  the 
steering  wheel. 

A.  Juran,  manager  of  the  Casino 
theatres,  in  Ybor  City  and  West 
Tampa,  brought  The  Four  Horse- 
men back  for  a  return  date,  playing 
it  three  days  in  each  of  his  houses 
at  25c  top.  The  business  was  im- 
mense as  the  film  had  been  shown 
at  a  dollar  on  its  first  visit. 

The  report  comes  from  Fort 
Pierce  that  the  long  looked  for 
steel,  to  be  used  for  the  roof  of 
the  new  Sunrise  Theatre,  has  ar- 
rived and  the  work  of  completing 
the  building  will  he  rushed. 


January    27,  1923 


467 


New  England  Brevities 

A  small  audience  in  the  Music 
Hall  theatre,  Pawtucket,  R.  L,  wen*, 
into  a  panic  last  Wednesday  when  a 
strip  of  film  in  the  operating  booth 
broke,  exploded  and  started  a  fire 
that  resulted  in  damage  of  $500. 
The  fire  was  confined  to  the  booth, 
but  three  children  fainted  in  the 
rush  for  exits.  Owen  M.  Reddy, 
manager  of  the  house,  said  that  the 
fact  that  only  150  were  present  at 
the  matinee  saved  a  more  serious 
stampede.  John  Butler,  an  oper- 
ator, and  the  only  one  in  the  booth 
at  the  time,  was  badly  burned  about 
the  hands  in  fighting  the  fire.  Man- 
ager Reddy  obtained  new  films  and 
the  evening  performance  went  off 
without  a  hitch. 


Under  the  auspices  of  the  Theat- 
rical Stage  Employees  of  Boston, 
Mass.,  the  third  annual  theatrical 
ball  will  be  held  in  Mechanics  Build- 
ing, Boston,  on  January  30.  The 
grand  march  of  stars,  in  accord 
with  time  honored  custom,  will 
start  at  midnight  A  number  of 
film  and  stage  stars  will  come  on 
for  the  event.  Johnson's  Sym- 
phonic Orchestra  of  fifty  pieces  will 
furnish  music. 


The  new  Rialto  theatre  in  Leom- 
inster opened  last  Monday  night 
with  gala  attendance.  All  city  offi- 
cials headed  by  Mayor  and  Mrs. 
Henry  S.  Sawtelle,  attended  the 
opening  night  performance.  The 
theatre  is  owned  by  Mr.  and  Mrs. 
Thomas  A.  McEvoy.  The  opening 
feature  was  Thomas  Meighan  in 
"  Back  Home  and  Broke,"  and,  de- 
spite the  severe  storm  that  raged 
that  night,  the  house  was  packed. 
The  owners'  son,  Arthur  B.  Mc- 
Evoy, is  manager  of  the  house,  and 
also  runs  the  Gem.  The  opening 
was  heralded  by  a  full-page  tie-up 
with  leading  merchants  and  firms, 
with  the  "  Come  to  Leominster " 
type  of  appeal. 


Milford,  Mass.,  got  all  "  het  up  " 
when  it  was  announced  that  Anna 
Q.  Nilson  was  to  appear  personally 
at  the  Opera  House,  managed  by 
Joseph  M.  Hurl.  Mr.  Hurl  thought 
she  was  the  bona  fide  star;  she  con- 
vinced the  police  that  she  was  when 
they  investigated,  after  complaints: 
and  when  the  management  refused 
to  prosecute,  the  case  was  turned 
over  to  the  Commissioner  of  Public 
Safety,  Colonel  A.  F.  Foote.  The 
woman  had  taken  no  money  for  the 
appearance,  and  so  no  charge  was 
brought  against  her.  She  finally 
was  identified  as  Mrs.  Blanche  An- 
derson, 12  Cochituate  street,  Natick, 
the  mother  of  four  children.  The 
resemblance  to  the  star  is  extraor- 
dinary. 


Connecticut  is  taking  no  chances 
of  theatre  disasters  from  overload- 
ed roofs.  Superintendent  Robert  T. 
Hurley,  of  the  State  police,  has  is- 
sued orders  to  all  theatre  owners  of 
the  State  that  they  must  hold  no 
performances  in  their  houses  until 
they  are  sure  that  not  only  the  roofs 
are  clear  of  snow  and  ice,  but  also 
the  fire  escapes  and  passageways. 


Olymuia  Theatres,  Inc.,  of  Mas- 
sachusetts, the  circuit  of  which 
Nathan  Gordon  is  president,  has 
declared  a  dividend  on  both  com- 
mon and  preferred  stock,  payable 
the  15th  of  this  month.  They  are 
paving  25  cents  a  share  on  common, 
and  \}i  per  cent  on  preferred. 


Glen  R.  Cooke,  a  student  at  the 
Boston  Conservatory  of  Music,  has 
been  awarded  a  $100  prize  recently 
offered  by  Hodkinson  in  co-oper- 
ation with  Jake  Loury,  manager  of 
the  Beacon  theatre,  Boston.  The 
prize  was  offered  for  the  best  cue 
sheet  of  incidental  music  to  go  with 
the  "  Headless  Horseman." 


Nathan  and  Samuel  Goldstein,  of 
Springfield  and  Longmeadow, 
Mass.,  respectively,  have  been  active 
of  late.  They  have  incorporated  the 
Pittsfield  Palace,  motion  picture 
theatre  company,  for  $50,000,  and 
immediately  put  through  the  pur- 
chase of  the  Majestic  theatre  from 
the  company  of  that  name.  They 
also  own  the  Colonial,  another 
Pittsfield,  Mass.,  motion  picture 
house.  The  Majestic  selling  price 
was  $317,500. 


Canadian  Bulletins 

An  important  recent  development 
in  moving  picture  theatre  circles  of 
Canada  has  been  the  appointment 
of  Mr.  Ray  H.  Leason,  of  Toronto, 
as  district  manager  of  the  Famous 
Players  Canadian  Corporation  for 
the  theatres  of  that  company  in 
Manitoba  and  Northern  Ontario. 
Mr.  Leason,  who  has  had  10  years' 
experience  in  film  theatre  work, 
particularly  in  the  presentation  of 
program  specialties,  will  have  su- 
pervising charge  of  the  Capitol  and 
Providence  theatres  in  Winnipeg 
and  of  the  corporation's  houses  in 
Fort  William,  Port  Arthur  and 
other  cities  of  the  Middle  West. 
He  will  make  his  headquarters  in 
the  Winnipeg  Capitol  but  will  spend 
much  time  in  visiting  various 
houses. 

With  the  appointment  of  Mr.  Lea- 
son, the  selection  of  a  new  house 
manager  for  the  Winnipeg  Capitol 
has  also  been  made,  the  appointee 
being  John  T.  Fiddes,  of  Montreal, 
a  pioneer  exhibitor  of  Canada  and 
a  former  resident  of  Winnipeg.  Mr. 
Fiddes  took  over  his  new  duties  on 
January  15  after  which  Mr.  H.  M. 
Thomas,  director  of  theatres  for 
Famous  Players  Canadian  Cor- 
poration, returned  to  Toronto  and 
thence  to  Montreal  to  resume  the 
personal  management  of  the  Capi- 
tol theatre  in  Montreal.  Mr. 
Thomas  was  accompanied  by  his 
wife,  who  is  well  known  in  music 
circles  as  Miss  Leila  Auger.  She 
appears  in  many  operatic  scenes, 
prologues  and  other  numbers  at 
theatres  of  the  corporation. 


The  Montreal  Women's  Club, 
probably  the  most  influential 
women's  organization  in  that  city, 
has  placed  a  formal  request  before 
the  Quebec  Board  of  Moving  Pic- 
ture Censors  that  the  ban  against 
Arbuckle  pictures  be  maintained  in 
the  Province  of  Quebec. 

The  executive  of  the  Saskatche- 
wan Social  Service  Council  at  Re- 
gina,  Sask.,  has  forwarded  a  resolu- 
tion to  Will  H.  Hays  which  is  a 
protest  against  the  re-introduction 
of  Arbuckle  pictures  in  Canada. 

Some  sort  of  protest  against 
moving  pictures  in  which  Fatty  Ar- 
buckle is  starred  has  been  made  in 
every  Province  in  the  Dominion  of 
Canada.  No  attempt  has  yet  been 
made  to  show  an  Arbuckle  picture 
since  the  bans  were  first  estab- 
lished. 


The  managers  of  three  leading 
theatres  of  Toronto  co-operated  in 


the  presentation  of  a  special  benefit 
performance  in  Massey  Hall,  the 
large  local  auditorium  on  Friday 
evening,  January  12,  the  proceeds  of 
which  were  turned  over  to  the  use 
of  destitute  veterans  of  the  Great 
War.  Those  who  promoted  the  big 
show-  included  Manager  J.  Shea,  of 
Shea's  Victoria  Street  theatre; 
Manager  J.  Bernstein,  of  Loew's 
theatre,  and  Manager  N.  K.  Miller, 
of  Pantages  theatre,  each  of  whom 
supplied  various  features  for  the 
special  program,  as  well  as  musi- 
cians from  their  own  orchestras. 
The  opening  number  on  the  bill  was 
a  new  film  release,  "  Kings  of  the 
Forest,"  the  use  of  which  was  do- 
nated by  Canadian  Universal  Films, 
Limited,  through  the  kindness  of 
Clair  Hague,  general  manager  of 
Canadian  Universal. 


John  V.  Ward,  manager  of  the 
Province  theatre,  Winnipeg,  Mani- 
toba, for  some  years,  has  been  ap- 
pointed manager  of  the  Allen  thea- 
tre at  Stratford,  Ontario.  Mr. 
Ward  had  charge  of  the  Winnipeg 
Province  while  it  was  controlled  by 
Jule  and  J.  J.  Allen.  The  Province 
was  recently  taken  over  by  the  Fa- 
mous Players  Canadian  Corpora- 
tion. 


Harry  Hurwitz,  of  Boston,  Mass., 
has  become  manager  of  the  Mon- 
arch theatre,  Winnipeg,  Manitoba, 
by  Henry  Morton,  proprietor  of  the 
theatre,  who  is  his  uncle. 


W  alter  Dolman,  one  of  the  best 
known  theatre  organists  of  the 
Canadian  West,  has  been  appointed 
organist  of  the  Starland  theatre, 
Winnipeg.  Mr.  Dolman  first  became 
known  as  a  musician  in  Burton-on- 
Trent,  England,  and  went  to  Win- 
nipeg four  years  ago  when  he  be- 
came organist  of  the  Province  thea- 
tre. During  recent  months  he  had 
been  at  the  College  theatre,  Winni- 
peg. 


A  visitor  in  Toronto  has  been 
John  Hazza,  of  Calgary,  Alberta, 
district  manager  for  the  Famous 
Players  Canadian  Corporation,  hav- 
ing supervision  of  theatres  in  Cal- 
gary, Edmonton  and  other  cities. 
Mr.  Hazza  has  been  conferring  with 
officials  of  the  company  at  Toronto 
headquarters. 


Southwestern  Chatter 

The  motion  picture  operators  of 
Dallas,  Texas,  gave  a  grand-ball 
in  Fair  Park  Pavilion  New  Year's 
Eve.  It  was  said  to  be  the  biggest 
and  best  ever  pulled  by  the  oper- 
ators and  was  a  success  in  every 
particular. 


Gaston  Dureau  and  Henry  Bryan 
were  added  to  the  traveling  force 
of  the  Consolidated  Film  and  Sup- 
ply Co.,  at  Dallas,  Texas,  the  first 
of  the  year. 

The  Grand  Theatre  at  Marshall, 
Texas,  is  offering  a  touring  car  as 
a  prize  for  the  most  popular  man 
or  woman  in  Marshall,  the  con- 
test to  be  decided  by  the  patrons 
of  the  theatre. 


Mildred  Harris  Chaplin  appeared 
in  person  at  the  Orpheum  Theatre 
in  Oklahoma  City,  Okla.,  Jan.  4-6, 
in  vaudeville,  and  made  a  pood  im- 
pression and  many  new  friends. 


Several  thousand  dollars  will  be 
spent  in   remodeling  the  Audito- 


rium theatre  at  Waco,  Texas,  by 
C.  J.  Doerr,  the  new  owner. 


Two  suburban  theatres  were 
added  to  Dallas,  Texas,  neighbor- 
hood chain  on  January  1st  by  Ed. 
C.  Foy,  the  Nile  at  Highland  Park 
and  the  Haskell  located  on  Haskell 
street,  rounding  out  the  number  to 
10.  Changes  in  the  booking  policy 
of  these  houses  are  contemplated  in 
the  near  future. 


San  Diego  Briefs 

Louis  Stutz,  and  his  associates, 
M.  A.  Goldberg  and  H.  J.  Carey, 
have  purchased  from  James  B. 
Mason  the  Dream  theatre,  one  of 
the  popular-priced  film  houses  of 
this  city,  which  Mr.  Mason  has 
operated  for  several  years.  Mr. 
Stutz  is  also  interested  in  several 
other  motion  picture  theatres  here, 
including  the  Palace,  one  at  La  Jella 
and  one  at  Ocean  Beach.  It  is  un- 
derstood that  the  Dream  will  be 
affiliated  with  the  West  Coast  Thea- 
tres, whose  headquarters  are  in 
Los  Angeles.  The  purchase  price 
of  the  Dream,  together  with  its 
site,  equipment,  etc.,  is  given  as 
$45,000. 

Russell  Rogers,  manager  of  the 
Plaza  theatre,  found  it  difficult  to 
accommodate  all  those  who  wished 
to  see  "Robin  Hood,"  during  the 
two  weeks  for  which  he  first  booked 
the  new  Fairbanks  feature,  and  . 
consequendy  he  secured  it  for  a 
third  week  of  straight  run. 

Robert  D.  Whitson,  manager  of 
the  Rialto  Theatre,  has  added  re- 
cently to  the  attractiveness  of  the 
interior  of  his  house  by  the  in- 
stallation of  specially  designed  art 
lighting  effects  along  the  side  walls. 

Robert  E.  Hicks,  proprietor  and 
manager  of  the  Cabrillo  Theatre, 
who  is  planning  the  early  construc- 
tion of  a  new  theatre  to  be  named 
the  Balboa,  states  that  Sid  Grau- 
man  of  Los  Angeles,  who  has  been 
mentioned  as  being  interested  in 
the  project,  will  not  be  connected 
with  it  in  any  way.  Plans  call  for 
the  razing  of  the  present  old  frame 
structures  on  the  new  theatre  site 
within  the  next  sixty  days. 


468 


Motion    Picture  News 


Eastern  New  York  Items 

Matters  have  adjusted  themselves 
in  Schenectady,  among  the  many 
motion  picture  theatres  of  that  city, 
the  owners  of  which  were  fearful 
of  a  bad  slump  coming  with  the 
opening  of  the  State,  a  2,200  seat 
house  of  the  Strand  circuit.  Ac- 
cording to  many  of  the  managers, 
the  only  slump  occurred  during  the 
opening  week. 


In  Schenectady,  motion  picture 
theatre  owners  declare  that  this 
year  is  running  far  ahead  of  last, 
and  that  last  November  and  De- 
cember panned  out  the  biggest  two 
months  in  the  last  five  years. 


The  American  in  Schenectady 
has  decided  to  cut  out  matinees,  ex- 
cept on  Saturday  and  Sunday. 


William  Shirley,  of  the  Strand 
in  Schenectady,  spent  a  portion  of 
last  week  in  New  York. 


Fred  G.  Smith,  an  operator  at  the 
Strand  in  Schenectady,  has  hit  upon 


the  use  of  slides  in  connection  with 
the  regular  shows,  and  is  scoring 
quite  a  hit.  Mr.  Smith  not  only 
makes  his  own  slides,  but  also  de- 
vises the  text.  They  are  in  the  na- 
ture of  a  series  of  histoiical  events. 
The  slides  used  on  January  17 
called  attention  to  the  fact  that 
Benjamin  Franklin  was  born  on 
January  17,  1706.  The  slide  carried 
the  following  words,  in  addition: 
"  No  man  was  ever  glorious  who 
was  not  laborious." 


Proctors  theatre  put  on  a  special 
bill  the  past  week  in  Albany  in  the 
ninth  anniversary  of  Mr.  Proctor's 
ownership  of  the  Grand. 


Arthur  Young,  chief  booker  for 
the  Bond  Photoplay  Company,  of 
Buffalo  and  Albany,  was  in  the  lat. 
ter  city  last  week,  installing  a  new 
system  of  booking.  Fred  M.  Zim- 
merman accompanied  him. 


All  of  the  Albany  film  exchanges 
were  represented  Wednesday  night 
in  Hudson  Falls,  when  Louis  Buett- 
ner's  theatre,  known  as  the  Strand, 
was  opened. 


William  Smalley,  who  has  just 
taken  over  a  house  in  Fort  Plain, 
was  in  Albany  the  past  week,  ar- 
ranging bookings  and  notifying  the 
exchanges  that  the  house  will  be 
closed  for  three  weeks  during  alter- 
ations. 


"  Pop  "  Linton,  of  Utica,  spent  a 
day  or  so  last  week  in  Albany,  and 
according  to  rumor,  is  now  endeav- 
oring to  interest  outside  capital  in 
the  construction  of  a  theatre  in  Lit- 
tle Falls. 


After  remaining  away  from  Al- 
bany for  two  years,  Jack  Matthews 
who  runs  a  theatre  in  Plattsburg, 
arrived  in  town  the  past  week,  and 
made  the  rounds  of  all  the  ex- 
changes. 


Goldwyn  celebrated  its  opening 
in  Albany  by  booking  all  of  its 
big  productions  over  the  Schine  cir- 
cuit. Eight  persons  are  employed 
in  the  exchange.  G.  L.  Becker  is 
in  charge  of  the  booking  depart- 
ment. 


H.  E.  Wilkinson  has  assumed 
management  of  the  Lincoln  in  Troy. 

William  Erk,  of  the  Temple  and 
the  Big  Ben  in  Ilion,  was  a  recent 
visitor  in  town. 


E.  L.  Griffin,  who  runs  the  Opera 
House  in  Kinderhook,  is  now  run- 
ning pictures  one  day  a  week. 


There  was  an  important  gather- 
ing of  salesmanagers  and  salesmen 
connected  with  the  Albany,  Buffalo 
and  New  York  offices  of  First  Na- 
tional, in  Albany,  last  Sunday. 


Bob  Landry,  who  runs  the  Strand 
in  Ogdensburg,  was  a  welcomed 
visitor  in  Albany  during  the  last 

few  days. 


Samuel  Goldstein,  of  Springfield, 
Mass.,  has  just  acquired  the  Majes- 
tic, in  Pittsfield,  and  will  re-name 
it  the  Palace. 


The  Troy,  located  in  Troy,  N. 
Y.,  another  Strand  house,  is  slated 
to  open  in  March. 


James  Rose,  a  salesman  connected 


with  the  Pathe  exchange  in  Albany, 
is  confined  to  the  hospital  in  that 
city,  recovering  from  an  operation. 


There  was  a  trade  showing  of 
"  Plunder  "  at  the  Strand  in  Albany 
last  week,  that  brought  many  ex- 
hibitors to  the  Capital  City. 


Milwaukee  Flashes 

A  much  coveted  honor  in  sport 
circles  has  come  to  Ralph  A.  Wett- 
stein,  manager  of  the  Merrill  the- 
atre, in  his  appointment  to  the  Wis- 
consin Athletic  Commission  by  Gov- 
ernor Blaine.  This  commission 
deals  with  all  professional  athletics, 
particularly  boxing,  and  Mr.  Wett- 
stein's  appointment  covers  a  period 
of  five  years,  succeeding  C.  M. 
Morter. 

Mr.  Wettstein  has  long  been  iden- 
tified with  the  motion  picture  indus- 
try. He  was  with  Paramount-Art- 
craft  from  the  time  their  Milwau- 
kee office  was  opened  until  it  was 
closed  by  order  of  the  War  Board 
as  a  non-essential.  He  later  estab- 
lished the  Midwest  Distributing 
Company,  leaving  them  two  years 
ago  to  become  manager  of  the 
Merrill. 


Charles  Wasichek,  who  operates 
the  Pearl,  Grace,  Layton,  Park  and 
Greenfield  theatres,  has  leased  the 
Crystal,  a  downtown  house  located 
on  Second  street,  from  Charles  Toy, 
and  is  showing  first  and  second  run 
features.  The  Crystal  was  formerly 
a  vaudeville  and  motion  picture 
house. 


Charles  Toy,  Milwaukee's  well- 
known  Chinese  restaurateur  and 
owner  of  the  Toy  and  Crystal  the- 
atres, has  been  offered  the  Chinese 
Consulate  for  Wisconsin  by  the 
Chinese  government.  Dr.  Hsieh,  of 
the  Trade  Labor  Board  of  China, 
made  this  announcement  recently 
when  in  Milwaukee,  and  the  official 
communication  is  on  its  way  from 
China. 


Harry  Hart,  manager  of  the  local 
branch  of  the  Film  Booking  Offices 
of  America,  has  just  been  awarded 
a  $1,000  prize  for  a  showing  made 
in  December.  Competing  with 
branch  offices  everywhere,  Mr.  Hart 
showed  the  greatest  volume  of 
business  for  the  month,  the  Indian- 
apolis and  Kansas  City  branches 
ranking  second  and  third,  respect- 
ively. 


Rhode  Island  Notes 

The  Strand  and  Modern  Thea- 
tres, Providence,  R.  L,  this  week 
presented  "When  Knighthood  was 
in  Flower."  An  extensive  advertis- 
ing campaign  was  employed  to  put 
it  across  and  indications  on  open- 
ing day  were  that  the  houses  would 
reap  the  harvest  of  a  well  directed 
plan  of  exploitation. 


The  Victory  Theatre,  Providence, 
R.  I.,  this  week  in  presenting  "Gar- 
rison's Finish"  staged  actual  horse 
races  on  the  stage,  two  high  bloods 
being  used  in  the  "extra  added 
feature." 


For  several  vears  nast.  bills  have 
been  presented  in  the  Legislature 
seeking  Sunday  moving  picture 
shows.  It  is  announced  that  the 
theatre  men  themselves  will  make 
no  attempt  to  have  such  a  law 
enacted  this  season. 


San  Francisco  Briefs 

Maude  McFaul,  local  pianist,  was 
the  soloist  for  the  January  bill  at 
the  Sequoia  Little  Theatre,  1725 
Washington  street  which  was 
opened  Saturday  evening,  January 
6th,  with  a  group  of  "Quaint  Com- 
edies From  Four  Different  Na- 
tions." The  musical  program  was 
carried  out  to  harmonize  with  the 
atmosphere  of  the  play,  selected 
from  both  modern  and  the  older 
composers  of  the  four  nations. 


G.  Ormay,  who  assumed  charge 
of  the  New  Portola  Orchestra 
when  the  theatre  opened  several 
weeks  ago,  has  won  many  admir- 
ers, together  with  Charlie  Pincus, 
for  the  manner  in  which  he  handles 
motion  picture  music  and  the  way 
Pincus  manages  the  house. 


To  stimulate  interest  among  San 
Francisco  musical  artists,  and  to 
give  young  musicians  of  recog- 
nized merit  an  opportunity  to  es- 
tablish themselves  before  an  audi- 
ence, the  California  and  Granada 
theatres  have  inaugurated  a  series 
of  Sunday  concerts. 

They  are  to  be  called  "Discovery 
Conceits"  and  are  to  be  held  sim- 
ultaneously at  12:30  every  Sunday, 
at  the  California  and  Granada.  Five 
young  artists  will  be  presented 
each  Sunday  at  each  theatre,  ac- 
cording to  present  plants  of  Man- 
aging Directors  Roth  and  Parting- 
ton. These  theatre  men  have  been 
holding  tryouts  one  night  each 
week  for  a  number  of  years  and 
during  these  tryouts,  have  discov- 
ered a  large  number  of  young  mu- 
sicians whom  they  believe  are  ready 
for  public  appearance.  As  an 
added  feature  of  the  concerts,  the 
Granada  Theatre  will  present 
Oliver  Wallace  in  an  organ  recital, 
and  Paul  Ash  and  his  syncosym- 
phonists  in  their  regular  weekly 
concerts.  At  the  California,  Fal- 
vey  will  be  presented  at  the  organ, 
and  Ben  Black's  Band  will  present 
its  regular  weekly  concert. 


Lionel  H.  Keene,  chief  man  for 
Loew  on  the  Pacific  Coast,  has 
recently  received  from  many  pat- 
rons of  Loew's-Warfield  in  San 
Francisco  compliments  for  the  spe- 
cial attractions  he  has  shown  at 
that  motion-picture  house  and  for 
the  special  ideas  he  has  shown. 
One  of  the  ideas  that  brought  let- 
ters of  approval  was  the  window 
displays  shown  adjoining  the  thea- 
tre. Each  week  he  displays  in  that 
window  some  scene  from  the  mo- 
tion picture  play  and,  as  the  peo- 
ple consider  them  very  attractive, 
the  window  is  crowded  each  day. 
As  that  window  is  close  to  the  box 
office,  many  purchase  tickets  after 
they  are  attracted  by  the  window 
display. 


"Fury'*  Still  Attracts 
Attention 

The  stills  of  the  big  German 
square  rigger  used  in  "Fury,"  a 
First  National  January  release,  have 
attracted  wide  attention  since  their 
publication  in  the  rotogravure  sec- 
tions of  newspapers  throughout  the 
country.  The  latest  request  for 
copies  of  these  stills  has  just  come 
to  First  National  from  the  Na- 
tional Geographical  Society  hi 
Washington  for  publication  in  its 
monthly  magazine. 


ARE. 


PICTURES 


CHOICE  PRODUCTIONS 
ARE 


Choice  Productions  Inc 
6o44  Sunset  Blvq 
Los  Angeles 


January   27,  1923 


469 


Pre-release  Reviews  of  Features 


"  The  Girl  I  Loved  " 
Charles  Ray-Allied-Dis't. — Six  Reels 
(Reviewed  by  Carl  Jessen) 

CHARLES  RAY  has  returned  to  the  type 
of  production  which  established  him  as 
a  star  in  "The  Girl  I  Loved,"  an  adaptation 
of  James  Whitcomb  Riley's  poem  of  the 
same  name.  Since  the  Hoosier  poet's  works 
are  widely  read,  there  is  no  question  that  the 
star  has  a  vehicle  here  which  will  be  well 
patronized.  There  isn't  much  substance  in 
the  poem  insofar  as  suggesting  any  dramatic 
flavor.  Rather  is  it  a  character  sketch  which 
carries  homespun  humanities — which  tugs  at 
the  heart  with  its  sympathetic  appeal — and 
which  will  conquer  the  spectator  because  the 
figures  are  humanized  in  a  lifelike  manner. 

The  role  is  one  with  which  Ray  has  long 
been  familiar.  As  a  result  he  can  portray 
the  type  better  than  anyone  else.  We  see 
him  as  the  shy  barefoot  kid  who  learns  to 
love  a  little  orphan  his  mother  adopts.  After 
a  lapse  of  time  he  is  the  lover,  too  bashful  to 
plead  his  suit  and  procrastination  proves  the 
thief  of  time — Willie  Brown,  the  rival  swain, 
asks  the  girl  for  her  hand  in  marriage  before 
our  timid  hero  musters  courage  to  do  the 
same. 

The  story  as  prepared  for  the  screen  gives 
Ray  wonderful  opportunities  for  his  char- 
acter sketches.  In  a  highly  artistic  manner, 
he  portrays  the  suffering  of  the  love-sick 
youth  who  is  too  proud  to  let  anyone  know 
that  he  is  being  tortured  because  his  sweet- 
heart is  to  wed  another.  In  two  instances, 
this  is  accomplished  by  visions,  both  of 
which  are  too  lengthy,  while  one  ends  with 
his  threat  to  end  his  life  with  a  big  revolver 
placed  at  his  head — which  will,  no  doubt, 
give  the  censors  something  to  work  on. 

There  are  four  important  roles,  the  youth 
played  by  Ray,  the  rival  by  Ramsey  Wallace, 
the  girl  by  Patsy  Ruth  Miller  and  the  mother 
by  Edythe  Chapman.  Miss  Miller  makes  a 
charming  orphan  and  enacts  the  sketch  in  a 
delightful  manner.  A  number  of  the  scenes 
by  Ray  are  truly  works  of  art  and  will  go 
a  long  way  toward  placing  him  back  in  the 
top-notch  position  he  once  held  among  film 
stars,  provided,  of  course,  that  the  scissors 
are  held  here  and  there. 

The  Cast 

iohn  Middleton  Charlts  Ray 
lary  Patsy  Rath  Miller 

Willie  Brown  Ramsey  Wallace 

Mother  Middleton  Bdythe  Chapman 

Adapted  from  poem  by  James  Whitcomb  Riley. 
Scenario  by  Albert  Ray.  Continuity  by  Harry 
L.  Decker.  Directed  by  Joseph  De  Grasse. 
Produced  by  Charles  Ray  Productions.  Re- 
leased by  Allied  Distributors. 

The  Story — Treats  of  a  love-sick  youth  who 
is  too  proud  to  let  anyone  know  that  he  is 
beine  tortured  because  his  sweetheart  is  to  wed 
another.  Rival  proposes  marriage  before  bash- 
ful youth  musters  courage  to  do  the  same. 

Classification — Picturization  of  Riley's  famous 
poem.  Character  sketch  similar  to  star's  early 
vehicles,  rich  in  pathos  and  romance. 

Production  Highlights — The  opportunities 
given  the  star  to  display  his  original  character 
sketch — that  of  a  small  town  or  farmer  type 
of  youth.  The  artistic  production.  The  able 
direction.  The  good  work  of  the  supporting 
cast.  The  atmosphere.  The  romantic  appeal 
and  the  tug  for  sympathy. 

Exploitation  Angles — This  presents  excellent 
angles  for  exploitation.  Why  not  put  over  a 
campaign  with  book-dealers  on  a  picture  ver- 
sion of  book — with  illustrations  by  Christy? 
Play  up  that  Ray  has  role  which  made  him  a 
star.  Play  up  atmosphere,  and  dress  your  lobby 
accordingly.  Put  on  a  prologue  suggestive  of 
the  atmosphere. 


"  Hunting  Big  Game  in  Africa  " 
Eugene  H.  Roth — Ten  Reels 
(Reviewed  by  L.  C  Moen) 

THIS  picture,  to  our  mind,  must  go  on 
record  as  one  of  the  best  pictures  of  its 
kind  yet  made.  It  has  the  lure  of  travel, 
scenic  beauty,  thrills,  humor,  adventure  and 
every  quality  needed  to  make  such  a  picture 
interesting. 

Just  as  "  Nanook  of  the  North "  was  the 
story  of  the  Esquimaux,  "Hunting  Big  Game 
in  Africa "  is  the  story  of  Darkest  Africa. 
It  lacks  the  compact  structure  and  unified 
story  that  "  Nanook  "  possessed,  but  it  amply 
compensates  for  this  with  its  endless  variety 
of  subject  matter. 

The  picture  is  an  ever-changing  panorama 
of  African  scenery,  rare  wild  creatures,  trop- 
ical perils,  thrills  and  here  and  there  a  bit  of 
spontaneous  humor.  As  a  result,  interest 
holds  up  well  throughout  the  ten  reels. 

The  photography  is  better  than  some  that 
has  come  out  of  the  tropics,  owing  to  the 
excellent  camera  work  and  to  the  fact  that 
the  film  was  developed  at  the  time  it  was 
taken,  instead  of  being  stored  away  for  de- 
velopment at  a  later  time,  which  inevitably 
results  in  some  deterioration  in  photographic 
quality. 

The  picture  develops  its  really  great  inter- 
est when  the  wild  animal  hunt  starts.  We 
see  the  little  band  of  explorers  starting  into 
the  wilds.  Encounters  with  wild  animals 
develop,  with  admirable  close-ups  of  these 
savage  beasts. 

When  the  party  reaches  the  tse-tse  fly 
region,  the  oxen  are  unable  to  withstand  the 
attack  of  these  poisonous  insects  and  the 
party  transfers  to  automobiles,  gasoline  for 
which  was  transported  into  the  interior  with 
great  difficulty. 

This  feature  of  hunting  big  game  in  a  fliv- 
ver is  new  in  such  a  picture,  as  far  as  we 
know,  and  gives  a  distinctly  novel  angle  to 
the  hunting  episodes.  Some  excellent  comedy 
results,  too,  when  the  animals  turn  and  at- 
tack the  flivver,  which  pursues  them  all  over 
the  veldt. 

The  wild  animal  scenes  in  themselves  are 
admirable.  Some  fifty  types  are  shown, 
many  of  them  new  to  the  screen.  Close-up 
effects  are  frequent.  There  are  real  thrills 
here,  since  every  scene  bears  the  stamp  of 
reality.  The  closing  portion  of  the  picture,  in 
which  the  party  is  attacked  by  a  herd  of  wild 
African  elephants,  is  superb,  and  carries  the 
real  "  wallop." 

H.  A.  Snow,  the  hunter  and  Sidney  Snow, 
the  photographer,  deserve  great  credit  for 
the  manner  in  which  the  entire  filming  has 
been  handled.  The  titles  are  informative  and 
carry  the  picture  along  in  an  informal  way. 

Classification — Travel  and  adventure  film,  de- 
picting wild  animals  and  savage  tribes  of  Africa. 

Production  Highlights — Scenes  at  the  water- 
hole,  showing  rare  wild  animals.  Lion  hunting. 
Attack  of  the  wild  elephants.  Chasing  big 
game  in  a  flivver.  The  excellent  photography. 
Close-ups  of  wild  beasts.  The  wide  variety  of 
animals.    The  African  village  scenes. 

Exploitation  Angles — Tie-ups  with  schools, 
travel  clubs,  scientific  societies,  and  the  like.  Dis- 
plays of  stuffed  animals,  animal  pelts,  hunting 
equipment,  and  the  like.  Send  an  old  battered 
flivver  around  town  with  a  sign  "  See  how  this 
flivver  chased  wild  animals  in  Darkest  Africa," 
etc.  Jungle  effect  in  lobby.  Strong  publicity 
campaign.  Special  showings  to  prominent  people 
of  the  town,  educators,  etc. 

Drawing  Power — Suitable  for  a  wide  variety 
of  houses,  properly  exploited. 


"Dark  Secrets" 
Paramount — Six  Reels 
(Reviewed  by  Charles  Larkin) 

DR.  COUE  and  Auto-Suggestion.  Dr. 
Lorenz,  the  Austrian  miracle  man  and 
his  gifted  hands.  Both  of  these  men  and 
their  wonderful  work  are  on  the  tongues  of 
everyone.  Here's  a  picture  whose  theme  fol- 
lows along  the  teachings  and  work  of  both 
these  men  of  the  hour.  The  heroine  is  sup- 
posedly made  a  cripple  for  fife  when  she  is 
thrown  from  the  back  of  a  high  spirited 
horse.  A  mysterious  Egyptian  promises  to 
cure  her  when  all  others  have  failed.  He 
accomplishes  the  cure  with  auto-suggestion 
and  "laying  on  of  hands"  stuff.  What  could 
be  more  opportune? 

"Dark  Secrets"  has  a  decided  appeal  be- 
cause it  is  different  It  has  a  story  that  is  off 
the  beaten  path  of  screen  literature.  It  is 
enacted  by  a  cast  notable  for  its  fine  types 
rather  than  the  popularity  of  the  individual 
players.  Miss  Dalton  as  Ruth  Rutherford 
has  an  appealing  role  and  she  makes  the 
most  of  it.  The  star  is  attractive  at  all  times, 
even  when  confined  to  the  invalid's  chair. 
She  lives  the  part  or  at  least  gives  one  that 
impression.   The  rest  of  the  cast  is  adequate. 

The  production  is  well  supplied  with  dra- 
matic situations.  These  come  fast  and  often. 
The  falling  of  Ruth  at  the  horse  show  is  the 
first.  Another  comes  when  Ruth  is  cured 
by  the  mysterious  Egyptian.  Another  when 
the  Doctor  sneaks  into  the  heroine's  room 
to  claim  her  as  his  reward  for  curing  her. 
Another  when  Biskra  stabs  him  as  he  is 
about  to  collect  that  reward.  So  on  and  so 
forth  down  through  a  long  list  of  spine 
coolers. 

The  Cast 

Ruth  Rutherford  Dorothy  Dalton 

Mrs.  Rutherford  Julia  Swayne  Cordon 

Earl  of  Wallingford  Robert  Ellis 

Mildred  Rice  Ellen  Cassidy 

Dr.  Mohamed  Ali  Jose  Ruben 

Biskra  P.    H  artigan 

By  Edmund  Goulding.  Directed  by  Victor 
Fleming.    Photographed  by  Hal  Rossom. 

The  Story — Ruth  Rutherford,  a  wild  untam- 
able creature  is  thrown  from  the  saddle  while 
going  over  the  jumps  and  crippled.  Knowing 
that  she  will  be  a  cripple  for  life,  she  breaks 
off  her  engagement  to  Wallie,  who  returns  to 
Cairo,  where  he  sinks  to  the  depths  of  degrada- 
tion. Hearing  of  his  plight,  Ruth  decides  to 
go  to  him.  In  Cairo,  she  again  meets  Dr.  Ali, 
a  famous  surgeon,  who  promises  to  cure  her — 
for  a  price — herself.  She  is  cured  and  her  faith- 
ful servant,  Biskra  kills  the  doctor  just  as  he 
is  about  to  claim  his  reward.  Ruth  and  Wallie 
are  reunited. 

Classification — A  dramatic  story  of  a  girl's 
struggle  between  love  for  her  sweetheart  and 
the  strange  power  of  mysterious  Egyptian  sur- 
geon. 

Production  Highlights — The  scene  in  which 
Miss  Dalton  determined  to  conquer  a  wild 
Arabian  steed,  is  thrown  as  she  goes  over 
one  of  the  jumps  and  is  made  a  hopeless  cripple, 
it  seems.  The  colorful  settings  which  convey 
the  atmosphere  of  Cairo  to  the  screen.  Some 
very  elaborate  interiors.  The  tense  moments 
surrounding  the  curing  of  Ruth  and  her  walking 
again. 

Exploitation  Angles — Connect  up  with  the 
present  wave  of  interest  in  the  auto-suggestion 
theories  of  Prof.  Coue.  The  story  deals  with 
this  idea  very  elaborately.  Dorothy  Dalton  is 
a  big  favorite.  Play  her  name  up  big.  Dress  a 
man  up  as  an  Arabian  and  put  him  on  the 
streets  with  appropriate  signs. 

Drawing  Power — O.  K.  anywhere  and  espe- 
cially timely.   Should  entertain  any  audience. 


470 


Id  o  t  i  o  n    Picture  News 


"While  Paris  Sleeps" 
Tourneur-Hodkinson — 4850  Feet 
(Reviewed  by  Laurence  Reid) 

THERE  is  a  suggestion  that  this  lurid 
melodrama  of  vengeance  as  meted  out  by 
a  rejected  suitor  was  made  several  months 
ago  since  Lon  Chaney  has  an  unimportant 
role  insofar  as  making  his  presence  in  the 
action  felt  to  any  degree.  The  picture  is 
bald  melodrama,  highly  improbable,  yet  car- 
rying an  adventurous  line  of  incident  once 
it  gets  started.  One  cannot  accept  it  as  a 
slice  of  reality  in  view  of  the  fact  that  the 
theme  is  based  upon  the  mad  scheme  of  a 
sculptor  whose  unrequited  passion  for  his 
model  inspires  him  to  avenge  his  hatred  upon 
the  successful  lover,  an  American  youth. 

Maurice  Tourneur  has  done  as  well  as  pos- 
sible under  the  circumstances  to  intrigue  the 
imagination.  Doubtless  he  realized  the  short- 
comings of  the  plot  which  is  unwholesome 
in  most  of  its  footage,  by  giving  it  a  realistic 
production.  Certainly  he  has  not  erred  from 
the  technical  side.  His  Latin  Quartier  at- 
mosphere is  finely  suggested  with  a  few  of 
the  scenic  effects  inviting  comparison  with 
the  best  of  the  high  class  pictures.  Indeed 
the  production  is  far  superior  to  the  story. 

Lon  Chaney  doesn't  have  much  to  do.  True 
he  starts  the  melodramatic  wheels  revolving, 
but  with  the  exception  of  a  few  scenes  he  is 
absent  from  the  action.  We  first  discover 
him  registering  jealousy  because  his  model 
refuses  to  entertain  his  advances.  She  gives 
her  love  to  an  American  tourist  whose  father 
strongly  rebels  against  the  boy's  affair.  Then 
the  story  hinges  upon  a  triangle  with  the 
girl  promising  to  withdraw  from  the  scene. 
She  allows  herself  to  be  compromised  and 
the  youth  misunderstands  the  situation.  He 
is  kidnapped  by  a  crazy  keeper  of  a  wax 
museum — a  keeper  working  in  sympathy  with 
the  sculptor.  What  follows  are  some  scenes 
revealing  a  chamber  of  horrors  with  the  hero 
in  the  clutches  of  the  villains.  He  is  rescued 
in  the  nick  of  time  and  the  father  consents  to 
the  betrothal  of  the  sweethearts. 

The  plot  suggests  the  familiar  "  penny 
dreadfuls  "  of  a  bygone  day.  It  does  not  look 
like  good  picture  material  to  us  aside  from 
the  idea  that  it  offers  some  adventurous  ac- 
tion. Doubtless  the  sponsors  saw  the  ele- 
ment of  suspense  in  it. 

The  Cast 

Henri  Santados  •■  ■ ,•  Lon  Chaney 

Bebe  Larvache  Mildred  Manning 

Dennis  O'Keefe  JackJ?llber* 

His  Father  Harden  Kirtland 

Father  Marionette  Jack  F.  MacDonald 

Georges  Morier  F.  Farrell  MacDonald 

By  "  Pan."     Directed  by  Maurice  Tourneur. 
Photographed  by  Rene  Guissart.    Released  by 
Hodkinscn. 

The  Story— A  sculptor  in  the  Latin  Quarter 
of  Paris  harbors  an  unrequited  passion  for  his 
model.  The  latter  meets  young  American  tourist 
and  they  become  infatuated.  The  youth's  father 
pleads  with  girl  to  give  him  up  and  she  agrees 
if  she  may  be  permitted  to  have  one  evening 
of  happiness  during  the  Mardi  Gras  festival. 
The  jealous  sculptor  enlists  oie  aid  of  half- 
crazed  keeper  of  wax  museum  to  dispose  of 
American  youth.  The  boy  is  kidnapped  and 
tortured  but  rescued  in  the  nick  of  time.  The 
young  people  finally  receive  the  father's  bless- 
ing. 

Classification — Melodrama  of  intrigue  and 
jealous  passion. 

Production  Highlights — The  remarkable 
atmosphere.  The  first  rate  scenic  effects.  The 
good  work  of  well  balanced  cast. 

Exploitation  Angles — Might  stage  a  bit  of 
atmosphere  suggestive  of  Latin  Quartier  of 
Paris.  Bill  it  as  adventurous  melodrama.  Play 
up  cast,  mentioning  that  Lon  Chaney  is  in  cast. 

Drawing  Power — Best  suited  for  downtown 
houses  catering  to  daily  change  of  program. 
Will  probably  draw  better  in  small  town  than  in 
cities. 


-First 


'*  Leather  Pushers  "  Series- 
Three 

("Fighting   Blood "—"  The   Knight  in 
Gale  "  and  "  Six  Second  Smith " — Two 
Reels  Each— F.  B.  O.) 

SOMETHING  to  look  forward  to  is  the  prom- 
ise that  there  are  to  be  nine  more  rounds 
in  the  "  Leather  Pushers "  Series,  two  reelers 
full  of  action,  humor  and  impregnated  with  hu- 
man interest.  Nine  more  as  good  as  the  first 
three  is  no  small  order,  for  the  samples  are  "  all 
wool,  a  yard  wide  and  true  blue  to  life  "  screen 
entertainments. 

The  initial  offering  is  "  Fighting  Blood,"  in- 
troducing George  O'Hara  in  the  role  of  Gale 
Galen,  athletic  hero,  otherwise  an  ambitious 
young  man,  perfect  specimen  of  American  youth 
who  might  serve  to  illustrate  a  slogan  "  live 
right,  think  right,  do  right  and  look  like  this." 
The  newcomer  in  a  small  town  is  also  endowed 
with  good  looks  and  appealing  personality,  so 
that  all  he  lacks  is  what  he  is  after,  a  complete 
education. 

Finding  his  friend,  whom  Galen  seeks  in  the 
village,  gone,  the  traveler  secures  his  friend's 
old  position  of  soda  clerk  in  a  drug  store.  There 
are  incidents  leading  up  to  Galen  being  forced 
to  deliver  ice  cream  to  the  home  of  a  village 
belle  who  is  giving  a  party  and  has  refused  to 
allow  her  girl  friend  to  ask  the  soda  clerk  to 
come  as  a  guest.  It  happens,  however,  that  just 
as  Galen  is  leaving  he  sees  his  girl  being  an- 
noyed by  an  outsider,  known  to  the  sporting 
world  as  K.  O.  Kelly,  champion  welter  weight. 
One  blow  from  Galen  and  out  goes  Kayo,  which 
interests  Kayo's  manager  to  the  extent  that  he 
keeps  an  eye  on  Galen,  with  a  purpose. 

In  the  second  "  Knight  in  Gale,"  Galen  is  res- 
cued from  jail,  where  he  was  sent,  unjustly,  for 
beating  up  his  rival,  not  on  account  of  the  girl, 
altogether,  but  for  cruelty.  Nate  Shapiro,  the 
promoter,  pays  Galen's  fine  on  condition  that  the 
boy  train  to  fight.  The  punishment  Galen  takes 
before  he  feels  at  home  in  trunks  and  gloves, 
keeps  the  interest  boiling.  When  he  finally  dis- 
covers his  opponent's  skill  is  founded  on  brute 
strength  rather  than  brains,  Galen  lands  a  swing, 
supplying  the  picture,  also  with  "  punch."  His 
reputation  travels  and  soon  Galen  answers  to 
the  title  of  "  Six  Second  Smith." 

In  the  third,  his  professional  bout  terminates 
in  knocking  out  a  pugilistic  terror  in  the  first 
round.  Later,  Galen's  mind  acts  as  quickly  as 
his  fists,  when  he  saves  the  populace,  attending 
a  church  bazaar,  from  "  hold  up "  men,  and 
makes  himself  solid  with  the  preacher. 

There  are  some  important  characters  besides 
that  of  Galen,  skillfully  played  by  George 
O'Hara.  This  young  man  has  made  a  start  in 
life  as  a  screen  actor.  In  addition,  there  is 
Clara  Horton  as  Judy  Wilcox,  the  "  girl" ;  Rags 
Dempster,  Galen's  rival,  which  Arthur  Rankin 
plays  well,  although  his  personal  appeal  may  be 
a  bit  too  marked;  K.  O.  Kelly,  played  by  Kit 
Guard,  a  "  knock  out "  in  the  part,  even  if  as  a 
fighter  he  succumbs  to  youth  and  brains ;  the 
proprietor  of  the  drug  store,  Ajariah  Stubbs, 
splendidly  played  by  William  Courtright,  and  as 
Nate  Shapiro,  the  fight  promoter,  Albert  Cooke 
breaks  a  record  for  combination  of  type  and 
ability. 

Speed,  speed  and  just  enough  "fight"  to  keep 
one  alert,  amused  and  entertained.  Splendid  di- 
rection, photography  and  logic;  sub-titles  that 
do  a  noble  bit  in  keeping  the  humor  as  fast  as 
the  action.  There  is  nothing  offensive,  on  the 
contrary,  these  fight  pictures  carry  a  moral  and 
embrace  sufficient  love  interest  and  human-in- 
terest touches  to  make  them  ideal  screen  offer- 
ings.— LILLIAN  GALE. 


"  Lost  in  a  Big  City  " 
Arrow — Eight  Reels 
(Reviewed  by  Ray  Gallagher) 

THE  producers  of  "Ten  Nights  In  A 
Barroom  "  have  scored  again.  This  looks 
like  a  box  office  winner.  It  is  the  kind  of 
picture  that  should  bring  them  in  and  send 
them  away  thoroughly  satisfied.  Blazed  Trail 
Productions  seem  to  have  acquired  the  knack 
of  producing  money-makers,  Their  produc- 
tions are  of  a  type  containing  a  wealth  of 
exploitation  possibilities  and  at  the  same  time 
do  not  overlook  the  artistic  side. 

"  Lost  In  A  Big  City,"  is  well  made  and 
sustains  the  interest  from  beginning  to  end. 
It  is  a  fast-moving  melodrama  carrying  much 
action  punctuated  with  romance,  pathos,  ad- 
venture and  good  comedy  relief.  The  shift- 
ing locale  permits  of  some  strongly  contrast- 
ing scenes.  New  York's  East  Side  slums, 
Broadway  and  finally  the  Adirondacks  serve, 
as  a  background  for  the  enactment  of  the 
story.  It  is  well  assembled,  the  scenes  com- 
ing in  logical  sequence — at  one  moment  you 
feel  a  tug  at  your  heart  strings,  then  comes 
a  laugh  followed  by  a  thrill. 

L.  Case  Russell  is  to  be  complimented  on 
the  screen  version  of  N.  S.  Wood's  famous 
old  stage  success.  Director  George  Irving 
has  taken  advantage  of  every  opportunity  in 
putting  over  many  exciting  moments  and 
realistic  adventures  and  yet  has  managed  to 
keep  it  entirely  within  the  bounds  of  possi- 
bility. 

The  star,  John  Lowell,  whose  fine  work  in 
"  Ten  Nights  "  created  a  legion  of  admirers, 
again  bids  fair  to  add  to  that  list  by  giving  a 
sincere  and  capable  characterization  as  the 
brother  bent  on  vengeance  on  his  sister's 
bigamist  husband,  who  has  deserted  her  and 
her  little  blind  daughter  to  marry  a  society 
belle.  Lowell's  sincerity  inspired  the  other 
members  of  the  well-balanced  cast  and  they 
in  turn  play  their  respective  parts  in  a  natural 
and  praiseworthy  manner.  Joseph  Settle  is 
responsible  for  the  excellent  photography. 

The  Cast 

Harry  Farley  ..John  Lowell 

Florence,  his  niece  Baby  Ivy  Ward 

Helen,  his  sister  Jane  Thomas 

Sidney  Heaton,  alias  "Richard  Norman. .  Charles  Beyer 

Blanche  Maberly  Evangeline  Russell 

Simeon  Maberly,  her  father  .....Charles  Mackay 

Dick  Watkins  James  Phillips 

Salvatori  Edgar  Keller 

Guboni,  his  nephew  Whitney  Haley 

Trooper  Ned  Livingston  Edward  Phillips 

Mrs.   Leary  Anne  Brody 

"Raisin"  Jackson  Charles  A.  Robbins 

Jasper  Jules  Cowles 

Adapted  by  L.  Case  Russell  from  N.  S.  Wood's 
stage  play.  Directed  by  George  Irving.  Photo- 
graphed by  Joseph  Settle.  Produced  by  Blazed 
Trail  Productions.  Released  by  Arrow. 
The  Story — Harry  Farley  returns  from  Alaska 
and  learns  that  his  sister  has  been  deserted  by 
her  husband.  He  finds  her  in  New  York  with 
her  little  blind  daughter.  A  short  time  later 
the  unfortunate  woman  dies.  Farley  takes  care 
of  the  youngster  and  vows  vengeance  on  his 
sister's  worthless  husband.  His  search  for  the 
man  brings  him  through  a  series  of  conflicts 
and  adventures  in  the  slums  and  fashionable 
section  of  the  city.  He  finally  locates  him  in 
the  Adirondacks  with  a  band  of  bootleggers. 
After  a  fight  they  are  captured  and  the  villain 
is  killed. 

Classification — Fast  moving  melodrama,  carry- 
ing much  action  and  heart  interest. 

Production  Highlights — The  handling  of  the 
story.  The  work  of  the  star.  The  direction. 
Auto  wreck  scene.  The  rescue  from  the  blazing 
building.  The  effective  double  exposures.  The 
thrilling  melodrama. 

Exploitation  Angles-  7"».>  up  the  fact  that  it 
features  the  star  of  "  Ten  Nights  In  A  Bar- 
room." Great  opportunity  for  street  ballyhoos. 
Also  affords  chance  to  tie  up  in  a  publicity 
campaign  with  institutions  like  the  Bureau  of 
Missing.  Persons  and  Travelers'  Aid  Society. 
You  can  get  up  throw-aways  which  show  prin- 
cipal points  of  interest  in  your  city  in  the  form 
of  a  map  on  one  side  and  selling  copy  on  the 
picture  on  the  reverse  side. 


January    2 7 ,  192? 


471 


"  The  Pilgrim  " 
Chaplin-First  National — 4300  Feet 
(Reviewed  by  Laurence  Reid) 

WE  will  advise  you  right  from  the  start 
that  Chaplin's  latest  is  not  another 
"  Shoulder  Arms,"  nor  can  it  be  mentioned  in 
the  same  breath  with  "The  Kid."  And  we 
feel  safe  in  saying  that  our  opinion  will  be 
upheld  by  the  great  army  of  fans  who  storm 
the  box-office  to  see  what  the  gifted  come- 
dian offers  in  "  The  Pilgrim."  Don't  misun- 
derstand us.  We  don't  mean  to  infer  that 
the  picture  is  of  an  inferior  quality.  Far 
from  it.  It  possesses  a  succession  of  highly 
amusing  gags  indicating  that  Chaplin  has  not 
gotten  out  of  touch  with  what  constitutes 
amusing  burlesque. 

The  Chaplin  of  "  The  Pilgrim  "  is  the  Chap- 
lin of  old.  By  that  we  mean  that  he  employs 
some  of  his  funny  slapstick  ideas  of  his 
Essanay  days.  To  be  truthful  we  would  say 
that  he  uses  more  familiar  gags  than  orig- 
inal ones.  Yet  he  is  so  much  the  artist  that 
one  stays  to  laugh.  It  may  be  that  the  clergy 
in  some  instances  will  voice  their  disapproval 
of  burlesquing  the  cloth.  Yet  Chaplin's  pic- 
ture will  be  accepted  by  the  majority  of 
clergymen  as  sheer  burlesque,  enacted  with 
a  fine  sense  of  the  ridiculous.  He  plays  an 
escaped  convict  here — who  disguises  himself 
as  a  minister  when  the  good  man  leaves  his 
clothes  behind  him  while  taking  a  swim. 

The  Chaplin  feet  are  much  in  evidence  and 
so  are  all  his  quaint  mannerisms.  There  is 
low  comedy  and  high  comedy,  all  of  which 
is  pretty  well  balanced.  There  is  a  well  es- 
tablished touch  of  pathos  because  certain  in- 
cidents reveal  lifelike  slices  of  everyday  ex- 
istence. Chaplin  fills  a  vacancy  in  a  church 
and  the  subsequent  scene  is  excruciatingly 
funny.  His  text  is  on  "  David  and  Goliath," 
but  the  sermon  is  principally  pantomime. 
When  he  is  finished  he  bows  and  makes  his 
exit  in  genuine  vaudeville  fashion,  returning 
for  applause  and  making  his  bow. 

Another  high  spot  shows  him  being  enter- 
tained at  the  girl's  home.  The  family  album 
scene  is  a  nifty  and  the  gags  which  intro- 
duce the  "  give  and  take  "  play  between  an 
old-fashioned  visitor  and  the  parson  are  sure 
of  uproarious  laughter.  The  mother  ad- 
monishes her  terrible  kid  to  "  go  play  with  the 
gentleman,"  while  Chaplin  advises  the 
youngster  to  "  go  play  with  mama."  Here  is 
the  comedian  at  his  best.  When  the  mother 
is  out  of  sight,  the  kid  gets  a  vigorous  Chap- 
lin kick.  The  closing  scenes  represent  some 
familiar  touches — the  derby  hat  being  carved 
at  the  dinner — to  mention  one — and  some 
amusing  by-play  with  a  thug.  We'll  put  it 
down  as  sure-fire. 

The  Cast 

The  Pilgrim  Charles  Chaplin 

The  Girl  Edna  Purviance 

Her   Mother   Kitty  Bradbury 

The   Deacon  '...Mack  Swain 

The  Elder  Dash  Loyal 

The  Boy  Dinky  Dean 

His  Mother  Mae  Wells 

Her  Husband  Sydney  Chaplin 

The  Crook  "Chuck"  Reisner 

The  Sheriff  Tom  Murra^ 

Written  and  directed  by  Charles  Chaplin.  Re- 
leased by  First  National. 

The  Story — Escaped  convict  steals  parson's 
suit  of  clothes  and  disguised  as  minister  accepts 
vacancy  in  Texas  church.  Doesn't  know  how  to 
put  over  a  sermon  except  in  vaudeville  style. 
Is  entertained  at  dinner  and  finally  exposed  as 
impostor  and  crook.  Sheriff  takes  him  to 
boundary  line  and  turns  him  loose. 

Classification — Comedy  filled  with  many  new 
gags  and  a  few  old  ones.  Conceived  and  directed 
by  Chaplin. 

Production  Highlights — The  moments  when 
Chaplin  calls  upon  his  art  to  register  pathos. 
The  scene  when  he  is  in  the  pulpit.  The  comedy 
antics  with  the  little  boy. 

Exploitation  Angles — Here  is  Chaplin  and  of 
course  he  will  draw  the  crowds.  Might  use 
stills  of  him.   Play  his  name — that  is  sufficient. 

Drawing  Power — Not  another  classic  like 
"  The  Kid,"  but  star  will  pack  'em  in  every- 
where. 


"  Fury  " 

Inspiration  Pictures,  Inc. — 8709  Feet 
(Reviewed  by  Charles  LarkinJ 

DICK  BARTHELMESS  has  left  the  Blue 
Ridge  for  the  blue  waves  and  it  is  a 
welcome  change.  As  "Boy"  in  this  intensely 
interesting  story,  Mr.  Barthelmess  adds  an- 
other laurel  to  his  histrionic  wreath,  as  the 
critics  say.  "Fury"  is  one  of  the  most  color- 
ful sea  dramas  ever  put  on  the  screen. 

The  picture  has  a  big  appeal  because  it  is 
"different"  in  mounting  and  scenic  back- 
ground. The  producers  have  been  unusually 
successful  in  transferring  the  atmosphere  of 
London's  Limehouse  district  to  the  screen, 
while  the  marine  end  of  the  production  is 
good  because  the  company  has  "shipped"  on 
a  regular  old  sailing  schooner.  Another  fea- 
ture worth  mentioning  is  the  artistic  as  well 
as  literary  titling.  These  titles  add  much  to 
the  entertaining  quality  of  the  picture.  ^From 
a  photographic  viewpoint,  also,  "Fury"  is  a 
notable  work.  The  cast  is  one  of  uniform 
excellence.  The  care  with  which  the  per- 
sonnel was  selected  is  evident.  No  finer 
actor  could  have  been  found  for  the  role  of 
"Dog"  Leyton  than  Tyrone  Power.  Dorothy 
Gish  as  Minnie,  a  waif,  is  a  delight  and  re- 
calls her  character  work  in  "Hearts  of  the 
World."  Dorothy  is  a  real  asset  to  this  of- 
fering. Pat  Hartigan  in  the  heavy  role  of 
Morgan  is  convincing  at  all  times  as  a  rowdy 
of  the  seas. 

Not  since  "Tol'able  David,"  has  Dick  had 
a  chance  to  put  up  such  fistic  battles  as  he 
presents  in  this  vehicle.  His  fights  with 
Morgan  are  the  last  work  in  realism.  The 
picture  opens  with  a  thrilling  battle  between 
two  terrible  looking  brutes.  These  scenes 
drag  the  audiences  to  the  edge  of  the  seats 
and  we  predict  that  most  folks  will  remain 
there  most  of  the  time  this  one  is  unwinding. 
While  the  action  is  tense  the  picture  is  not 
without  its  comedy  relief.  "Fury"  is  well 
worth  while.  It  is  fine  screen  entertain- 
ment. 

The  Cast 

"Dog"   Leyton  Tyrone  Power 

Morgan  Pat  Hartigan 

"Boy"  Leyton  Richard  Barthelmess 

Looney  Luke  .....Barry  Macollum 

Mr.  Hop  Harry  Blakemore 

Yuka  .  ...Adolph  Milar 

Zece  Ivan  Linow 

Miss  Matilda  Brent  Emily  Fitzroy 

Tillie  Jessie  May  Arnold 

Minnie,  a  waif  Dorothy  Gish 

Mrs.  Ross  Lucia  Backus  Seger 

Looney  Luke's  Girl  Patterson  Dial 

By  Edmund  Goulding.   Directed  by  Henr>  King. 
Photographed  by  Roy  Buerbough. 

The  Story— In  spite  of  his  father's  treatment 
of  him  and  his  hatred  of  women,  "  Boy  "  Ley- 
ton  continued  to  love  his  parent.  "Boy"  is  in 
love  with  Minnie,  a  slavey  at  the  boarding 
house.  Morgan,  the  villainous  first  mate  also 
wanted  Minnie,  who  consented  to  run  away  to 
Glasgow  with  Boy."  Morgan  tells  the  father 
of  the  boy's  intentions.  The  father  launches 
into  an  attack  on  the  name  of  the  girl  and  is 
delighted  when  "  Boy "  wants  to  fight  him. 
The  father,  dying,  confides  in  "  Boy "  that  his 
mother  had  run  away  with  another  man  and 
makes  him  swear  to  "  get "  that  man. 

Classification — A  thrilling  drama  of  the  sea, 
abounding  in  melodramatic  situations. 

Production  Highlights — The  characterizations 
offered  by  every  member  of  the  cast,  especially 
Barthelmess,  Tyrone  Power,  Dorothy  Gish  and 
Pat  Hartigan.  The  realistic  mounting  given  the 
picture,  a  real  old  windjammer  being  used  for 
most  of  the  exterior?  Some  more  of  those 
"  Tol'able  David "  kind  of  Barthelmess  fistic 
fights.  Henry  King's  direction.  The  success 
with  which  the  atmosphere  of  London's  Lime- 
house  district  has  been  transferred  to  the  screen. 

Exploitation  Angles — Try  and  build  a  "sea" 
atmosphere  into  your  lobby  by  the  use  of  life 
preservers,  ropes,  oars,  a  man  dressed  up  in  oil 
skins,  etc.  Barthelmess  and  Gish  are  popular 
names.  Play  them  up.  Tell  the  folks  of  the 
thrilling  fights  and  the  fine  sea  scenes.  This 
one  will  stand  up  under  your  best  plugging. 

Drawing  Power — Suitable  for  audiences  most 
anywhere 


"  Nobody's  Money  " 
Paramount — 5576  Feet 
(Reviewed  by  Charles  Larkin) 
T  N  this  picture  Jack  Holt  leaves  the  field  of 
heavy  character  portrayal  and  jumps  into 
a  comedy  drama  role  in  "Nobody's  Money," 
which  was  one  of  last  season's  stage  hits  in 
New  York.  It  is  a  story  that  lends  itself 
admirably  to  picturization.  Two  newspaper 
men  have  written  a  book  which  becomes  im- 
mensely popular.  They  have  given  a  fic- 
titious name  to  the  author.  Suddenly  this 
"author"  is  wanted  by  everybody — by  the 
government  to  explain  his  income  tax,  by 
the  governor  to  explain  a  certain  libelous 
article.  The  newspaper  men  are  quite  per- 
plexed as  to  how  to  produce  the  writer,  when 
along  comes  Holt  in  the  character  of  a  book 
agent  with  his  safe-blower  friend.  Holt  con- 
sents to  impersonate  the  author  for  a  con- 
sideration— all  the  money  the  newspaper  men 
have  to  their  credit.  In  his  new  role,  the 
book  agent  becomes  acquainted  with  the 
governor's  daughter  and  eventually  becomes 
the  brains  of  the  governor's  campaign  for 
re-election.  Holt  is  given  many  opportunities 
for  bringing  laughs  from  the  audience,  espe- 
cially in  his  efforts  to  keep  his  pal  from  car- 
rying off  everything  but  the  governor's  home. 

The  settings  are  attractive,  those  in  the 
governor's  home  being  quite  lavish.  One 
of  the  big  moments  of  the  picture  comes 
when  Drisco  brings  the  editor  of  the  local 
sheet  to  the  governor's  home  and  dares  him 
to  open  a  safe  in  which,  Drisco  charges,  re- 
poses some  $20,000  in  graft  which  he  alleges 
he  gave  the  governor.  The  safe  is  opened, 
but  the  money  is  gone.  Our  safe-blowing 
friend  has  beat  them  all  to  it.  It  later  de- 
velops that  the  maid  was  bribed  by  Drisco 
to  plant  the  coin.  No  one  will  claim  the 
money,  so  it  becomes  "nobody's  money." 
Hence  the  title.  The  coin  is  used  by  the 
book  agent  to  finance  the  governor's  cam- 
paign. 

The  Cast 

Mrs.  Judson  Josephine  Crowell 

Carl  Russell  Robert  Schable 

Frank  Carey  Walter  McGrail 

Martin  Miller  James  Neill 

John   Hamilton  Webster  Jack  Holt 

Eddie  Maloney  Harry  Depp 

?race   Kenda"  Wanda  Hawley 

Aunt    Prue   Eileen  Manning 

Governor  Kendall  Charles  Clary 

Annette.  .     .  julia  Faye 

Burt  L.  Drisco  will  Walling 

'  dapted  by  Beulah  Marie  Dix  from  the  play 
by  William  Le  Baron.    Directed  by  Wallace 
\\  orsley.    Photographed  by  C.  Edgar  Schoen- 
baum. 

The  Story— A  book  entitled  "The  Breathless 
Bridal,"  having  attained  unprecedented  popu- 
larity, the  authors  find  that  they  must  produce 
the  fictitious  author.  An  income  tax  man 
promises  jail  for  someone  unless  this  demand 
is  met.  Along  comes  a  supposed  book  agent. 
He  assumes  the  role  of  the  author  and  makes 
his  pal,  his  secretary.  Becoming  acquainted  with 
the  governor's  daughter,  when  she  visits  him  to 
get  a  retraction  of  a  libelous  article  about  her 
father  written  under  the  name  of  the  famous 
author.  The  book  agent  gets  in  solid  with  the 
executive  and  eventually  manages  his  campaign 
for  election. 

Classification — A  comedy  drama  based  on  a 
well  received  New  York  stage  success.  Woven 
against  a  political  background. 

Production  Highlights — The  scenes  in  which 
the  book  agent  is  persuaded  to  assume  the  role 
of  the  famous  author.  Jack  Holt's  work  as  this 
book  agent.  The  fine  cast.  The  reception  in 
the  governor's  home.  The  barbecue  to  boost 
Candidate  Dubb.  The  political  parade  and  the 
scenes  in  which  the  book  agent  swings  the 
enemies  over  to  the  side  of  Governor  Kendall. 

Exploitation  Angles — The  title  should  suggest 
various  tie-ups  with  banks. 

Drawing  Power — A  good  program  picture  that 
should  find  a  welcome  place  on  any  screen. 


472 


Motion    Picture  News 


"  The  Ghost  Patrol  " 
Universal— 4228  Feet 
(Reviewed  by  Laurence  Reid) 

THE  cop  stories  are  rapidly  becoming  fa- 
vorites with  screen  producers  if  one  may 
judge  from  the  epidemic  which  has  spread 
over  the  screen  of  late.  Take  "The  Ghost 
Patrol,"  for  example,  jo.ere  is  a  tale  by  Sin- 
clair ("  Main  Street ")  Lewis — one  of  his 
short  subjects — and  while  it  isn't  especially 
strong  with  dramatic  material  it  manages  to 
entertain  through  the  wealth  of  human  in- 
terest and  the  characterization. 

The  producers  were  wise  in  making  a  short 
feature  of  it  in  view  of  the  fact  that  its  plot 
revolves  around  a  pair  of  lovers  whose  ro- 
mance is  meeting  with  interference,  and  the 
humanitarian  work  of  the  aged  cop  on  the 
"  beat."  His  patrol  is  in  a  tough  neighbor- 
hood and  through  years  of  experience  he  has 
learned  that  the  voice  with  the  smile  wins. 
In  other  words  he  performs  deeds  of  kind- 
ness instead  of  using  strong  arm  methods. 

The  picture  develops  two  separate  lines 
of  action — the  scenes  which  present  the  cop 
and  his  heart  stuff,  and  the  romance  of  the 
young  tough  with  the  delicatessen  dealer's 
daughter.  The  girl's  father  objects  to  the 
youth  because  he's  been  a  rotter.  He  de- 
fends himself  in  a  saloon  hrawl  and  is  sent 
up  for  a  prison  term.  Meanwhile  the  cop  is 
dismissed  from  the  force  because  of  his  age 
— the  new  commissioner  believing  thoroughly 
in  youth  and  new  uniforms.  But  the  old 
man  refuses  to  put  away  his  uniform.  He 
wears  it  around  the  neighborhood,  being 
careful,  however,  to  keep  out  of  sight  of  the 
new  cop.  In  the  end  he  rescues  the  hero 
from  the  pavement  after  he  had  been  way- 
laid by  a  hired  gangster  and  later  acts  as 
peacemaker — so  that  the  girl's  father  con- 
sents to  the  courtship. 

Then  comes  a  little  surprise.  The  commis- 
sioner comes  to  the  cop's  house  ostensibly 
to  upbraid  him  for  his.  deception,  but  remains 
to  make  him  a  captain.  There  it  is — a  snug 
heart  interest  drama,  obvious  all  the  way, 
and  exceedingly  slight,  yet  it  will  get  over 
because  of  George  Nichols'  fine  study  of  the 
cop.  He  hasn't  the  opportunities  he  had  in 
"  The  Flirt,"  but  he  manages  to  put  his 
latest  expression  over  because  of  his  sincer- 
ity. Ralph  Graves  mugs  too  much  as  the 
youth,  depending  a  great  deal  on  a  huge  den- 
tal smile.  Besides  he  is  not  a  good  type  for 
the  tough.  Bessie  Love  is  adequate  as  the 
girl.    The  atmosphere  is  good. 

The  Cast 

Terry  Rafferty  Ralph  Graves 

Effie  Kugler  Bessie  Love 

Donald  Patrick  Dorgan   George  Nichols 

Rudolph  Kugler  George  B.  Williams 

RaspHshkin  Max  Davidson 

Michael  McManus  Wade  Boteler 

Commissioner  Manning  Melbourne  MacDoweH 

By  Sinclair  Lewis.  Scenario  by  Raymond 
Schrock.   Directed  by  Nat  Ross.  Photographed 

by  Ben  Reynolds.    Produced  by  Universal. 

The  Story — Policeman  has  "  beat "  in  tough 
neighborhood  and  wins  affection  and  respect 
through  his  humanitarian  manner.  Attempts  to 
fix  up  the  love  affair  of  two  young  people.  The 
boy  is  sent  to  prison  and  the  cop  is  dismissed 
from  force  for  being  old.  So  he  returns  to 
neighborhood  and  wears  his  gray  uniform,  be- 
ing careful  to  avoid  the  new  cop.  Eventually 
his  work  is  appreciated  and  he  is  returned  to 
force  as  a  captain. 

Classification — Heart  interest  drama  revealing 
romance  and  melodramatic  incident. 

Production  Highlights — The  fine  work  of 
George  Nichols.  The  atmosphere  of  tough 
neighborhood.  The  patrolling  of  "  beat "  by  dis- 
missed cop.    His  reward. 

Exploitation  Angles — Play  up  George  Nichols 
and  tell  that  he  continues  his  good  work  so 
evident  in  "  The  Flirt."  Mention  that  story  is 
written  by  Sinclair  Lewis,  author  of  "  Main 
Street,"  and  "  Babbitt."  Story  and  character- 
ization suggest  atmospheric  ballyhoo  stunts  and 
prologue. 

Drawing  Power — Good  for  any  downtown  or 
neighborhood  house  catering  to  daily  change  of 
program. 


"  The  Custard  Cup  " 
Fox— 6166  Feet 
(Reviewed  by  Laurence  Reid) 

HERE  is  a  mother  love  story  of  an  ortho- 
dox design — showing  as  it  does  Mary 
Carr  carrying  on  the  maternal  spark  which 
featured  "  Over  the  Hill."  The  theme  is  the 
same,  the  only  difference  being  the  setting. 
It's  a  story  crammed  with  human  interest, 
slightly  overdone  in  this  respect,  and  bal- 
anced with  a  vein  of  hectic  melodrama  having 
to  do  with  the  plotting  by  a  gang  of  counter- 
feiters and  their  subsequent  capture  by  the 
forces  of  law  and  order. 

The  title  has  its  meaning  in  the  oval- 
shaped  row  of  tenements  which  are  managed 
by  the  woman  blessed  with  the  spark  of 
motherhood.  In  payment  for  her  work  as 
caretaker,  the  owners  allow  her  to  live  in  a 
made-over  barn  where  she  presides  over  a 
group  of  three  adopted  orphans.  They  sleep 
in  big  dry  goods'  boxes  and  cut  up  capers 
around  the  house  while  the  "  mother  "  listens 
to  their  troubles  and  scatters  sunshine. 

It's  a  picture  made  to  order  for  the  neigh- 
borhood house  which  caters  to  a  feminine 
clientele.  The  heart  touches  are  fairly  well 
conceived,  although  the  director,  in  our  opin- 
ion, has  given  too  much  stress  in  playing  up 
the  irrepressible  children.  Miriam  Battista 
has  altogether  too  much  footage  for  her  an- 
tics. The  melodrama  seems  like  an  after- 
thought, added  to  spice  up  the  gentle  mother 
love  theme.  Close  at  hand  the  counterfeiters 
are  engaged  in  their  nefarious  enterprise  and 
it  is  broadly  planted  in  the  opening  scenes 
that  the  "  mother  "  will  be  accused  eventually 
as  a  member  of  the  gang.  Why  not?  Does- 
n't the  feminine  accomplice  of  the  tricky 
villain  (an  antiquated  type  of  Desperate 
Desmond — this  fellow)  secrete  some  phony 
bills  in  the  mattress  of  the  elderly  woman's 
bed? 

Then  to  the  fire  scene — which  is  the  best 
touch  in  the  picture — the  real  thing,  inciden- 
tally. The  neighborhood  takes  an  excursion 
trip  on  a  steamboat,  and  the  villain — to  es- 
cape the  clutches  of  the  law — burns  his  fake 
bills.  And  the  fire  spreads,  destroying  the 
boat,  although  the  passengers  are  all  saved. 
The  "  mother "  is  accused  when  the  law  is 
hot  on  the  trail  of  the  crooks,  but  a  secret 
service  agent  provides  an  alibi.  Let  it  be 
mentioned  that  the  children  aid  in  capturing 
the  criminals.  Fair  entertainment — this  pic- 
ture, on  a  theme  which  is  becoming  some- 
what shopworn.  Mary  Carr  manages  to  be 
convincing.    The  atmosphere  is  adequate. 

The  Cast 

Mrs.  Penfield   ("  Penzie  ")  Mary  Carr 

Gu'ssie  Bosley  Myrta  Bonillas 

Lettie  Miriam  Battista 

Crink  Jerry  Devine 

Thad  Ernest  McKay 

Lorene  Percy  Peggy  Shaw 

Mrs.  Percy  Leslie  Leigh 

Perennial  Prue  Emily  Lorraine 

Jeremiah  Winston  Frederick  Esmelton 

Frank  Bosley  Henry  Sedley 

By  Florence  Bingham  Livingston.  Scenario 
by  G.  Marion  Burton.  Directed  by  Herbert 
Brenon.    Produced  by  Fox. 

The  Story — Woman  who  manages  tenements 
for  the  owners  lives  in  a  made-over  barn.  She 
has  adopted  three  children  and  acts  as  the 
"  mother  "  of  the  neighborhood.  Close  by  are 
housed  a  gang  of  counterfeiters  who  impose 
on  the  woman.  During  a  steamboat  excursion 
a  fire  breaks  out  and  all  are  rescued.  Eventually 
the  counterfeiters  are  captured,  but  the  secret 
service  agent  saves  the  woman  from  prison  by 
proving  her  innocence. 

Classification — Human  interest  story  based 
upon  mother  love  and  melodramatic  incident 
concerning  a  gang  of  counterfeiters. 

Production  Highlights — Brenon's  atmosphere. 
The  capable  work  of  Mary  Carr.  The  steam- 
boat fire — the  real  thing.  The  melodramatic 
climax  when  the  crooks  are  caught. 

Exploitation  Angles — Title  suggests  a  tieup 
with  restaurants.  Play  up  Mary  Carr,  making 
it  plain  that  she  is  ideal  type  for  mother  roles. 

Drawing  Potver — Best  suited  for  neighbor- 
hood houses. 


"  Bell  Boy  13  " 

Thomas  H.  Ince  Production — First 
National 

(Reviewed  by  Charles  Larkin) 

IT  is  unfortunate  that  "Bell  Boy  13"  should 
come  so  close  on  the  heels  of  "The  Hot- 
tentot," Douglas  MacLean's  last  comedy 
drama,  because  this  newest  comedy  suffers 
in  comparison  with  the  rollicking  story  of 
the  boy  who  is  forced  to  become  the  cham- 
pion steeplechase  rider.  Not  that  "Bell  Boy 
13"  is  without  its  humor,  because  there  are 
a  number  of  amusing  situations,  but  rather 
because  it  hasn't  the  originality,  the  spon- 
taneity of  "The  Hottentot."  "Bell  Boy  13" 
is  really  much  ado  about  nothing. 

One  of  the  most  humorous  situations  in 
the  picture  is  that  in  which  the  hero  endeav- 
oring to  escape  from  the  house  to  meet  an 
actress  with  whom  he  is  about  to  elope,  is 
forced  to  remain  and  listen  to  the  Rev.  Fish's 
daughter,  Angela,  sing  "Fly,  Birdie,  Fly." 
As  Angela  sings  "in  High,"  our  hero  imi- 
tates a  birdie  flying  and  tries  to  fly  out  of  the 
house,  but  his  efforts  are  in  vain.  There's 
more  fun  when  he  stages  a  fake  fire  and 
jumps  into  a  net  as  the  fire  department  an- 
swers the  alarm.  There's  some  thrilling 
stuff  as  Elrod  dashes  through  the  streets  in 
the  fire  chief's  auto,  hat  and  all  and  has  a 
number  of  hair  breadth  escapes. 

Cut  off  by  his  rich  uncle  and  told  by  his 
bride  to  be  that  he  must  go  work  before 
she  will  appear  before  the  altar  with  him, 
Elrod  accepts  a  position  as  a  bell  boy  and 
it  is  in  this  role  that  MacLean  is  able  to  get 
over  a  number  of  laughable  situations,  espe- 
cially when  he  calls  out  all  the  help  on  strike 
and  only  sends  the  workers  back,  when  the 
uncle  consents  to  his  marrying  the  actress. 

In  a  way  this  is  a  comedy  of  hats.  Mac- 
Lean  wears  a  large  variety  of  them,  none  of 
which  fit  but  all  of  which  are  calculated  to 
add  to  the  general  merriment.  "Bell  Boy 
13"  should  go  over  because  there  is  a  scarcity 
of  good  comedies.  Folks  want  to  laugh 
more.  Therefore  all  praise  to  Douglas  Mac- 
Lean  for  his  efforts  in  this  direction. 

The  Cast 

Harry  Elrod  Douglas  MacLean 

Ellery  Elrod  John  Steppling 

Kitty  Clyde  Margaret  Loomis 

Rev.  Fish  William  Courtright 

Angela  Fish  Emily  Gerdtt 

The  Nut  Eugene  Burr 

By   Austin   Gill.     Scenario   by   Violet  Clark. 
Directed  by  William  Seiter.    Photographed  by 
Bert  Cann. 

The  Story — Disinherited  by  his  rich  uncle  and 
thrown  down  by  his  girl  because  he  won't  go 
to  work,  Harry  Elrod  grabs  the  first  job  in 
sight — a  bell-boy.  The  uncle  sees  him  and  is 
embarrassed.  He  decides  to  have  him  fired  if 
he  has  to  buy  the  hotel.  Harry  is  fired,  but 
starts  a  strike.  All  the  hotel  employes  quit. 
Harry  consents  to  call  off  the  strike  if  his  uncle 
will  consent  to  his  marrying  an  actress.  He 
does.   He  weds  the  actress. 

Classification — Straight  farce  with  a  goodly 
quota  of  amusing  situations. 

Production  Highlights — The  scenes  attending 
Harry's  efforts  to  get  out  of  the  house  to  elope 
with  an  actress,  especially  the  moments  with 
Angela  Fish  as  she  sings  "  Fly,  Birdie,  Fly." 
Harry's  fake  fire  scare,  his  jump  into  the  net 
and  his  dash  through  the  streets  in  the  chief's 
auto  and  wearing  a  big  white  fireman's  hat. 
The  amusing  moments  supplied  by  MacLean 
as  a  bellboy  and  his  calling  of  the  strike. 

Exploitation  Angles — The  title.  The  cast  with 
its  well  known  players.  Put  a  boy  on  the  street 
in  a  bright  colored  bellboy  uniform  with  ap- 
propriate advertising.  There's  also  a  chance  for 
a  tieup  with  the  fire  departments :  Invite  all  the 
bellboys  in  town  to  the  show  one  night  and 
reserve  a  section  for  them.  Tell  the  news- 
papers about  it. 

Drawing  Pozver — A  good  program  picture. 
Will  probably  be  liked  by  most  patrons.  Good 
for  second  class  downtown  houses  and  the  com- 
munity theatres. 


January    27 ,  1923 


473 


Comedies,  Short  Subjects  &  Serials 


Educational  Products  Acclaimed 

Editor  of  "Daily  Movie  Service" 
Pays  Short  Subjects  High  Tribute 


"Hodge  Podge' '  Series 
Booked  by  Capitol, 
N.  Y. 

THE  CAPITOL  THEA- 
TRE, New  York,  which 
recently  showed  "  King 
Winter,"  the  first  release  of 
Lyman  H.  Howe's  Hodge- 
Podge,  has  signed  up  for  the 
rest  of  the  twelve  pictures  in 
this  new  series  of  single-reel 
novelty  subjects  being  re- 
leased by  Educational  Film 
Exchanges. 

"  Sea  Elephants "  is  the 
second  of  this  group  of  pic- 
tures presenting  unusual 
scenic  shots,  trick  photogra- 
phy, clever  animation,  etc., 
and  it  is  to  be  on  the  Capitol 
program  in  a  few  weeks. 


"Via  Radio"  Enjoying 
Special  Campaign 

Educational's  exploitation  cam- 
paign on  the  special  "Via  Radio' 
is  showing  fine  results  which  will 
be  of  benefit  to  exhibitors.  Many 
of  the  trade  magazines  devoted  to 
radio  have  reviewed  this  picture, 
and  some  of  them,  among  which  is 
the  Radio  Merchandiser,  contain 
practical  suggestions  for  radio  deal- 
ers to  co-operate  with  exhibitors  in 
exploiting  the  picture,  and  theatre 
owners  should  have  no  trouble  en- 
listing the  support  of  the  radio 
dealers. 

As  many  broadcasting  stations 
are  owned  by  large  manufacturers 
and  dealers  in  radio  equipment,  it 
is  to  be  expected  that  the  ether  will 
earn.-  much  good  propaganda  on 
this  picture. 


"The  Cavy  and  the  Rat\ 
Is  Urban  Classic 

"  The  Cavy  and  the  Rat,"  next 
of  the  Urban  Popular  Classics,  to 
be  released  by  Vitagraph,  describes 
cavy,  a  South  American  earth  bur- 
rowing rodent  which  resembles  a 
guinea  pig.  The  motion  pictures 
were  taken  and  arranged  by  Prof. 
F.  P.  Smith,  noted  naturalist  of 
London.  Following  the  pictures  of 
the  cavy.  his  second  cousin,  the 
black  rat  is  shown,  and  this  is  a 
comedy  in  rodent  life.  The  animals 
are  remarkably  well  trained  and 
the  courtship,  marriage  and  the 
rearing  of  the  little  ones  is  a  com- 
edy novelty  for  laughing  purposes. 
One  of  the  naughty  youngsters  sips 
a  little  too  deeply  of  the  remains  of 
the  master's  synthetic  liquor  and 
after  roistering  about  is  rescued  by 
his  mother  who  carries  him  safely 
to  the  parental  roof,  meaning  the 
cage. 


Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


J\MES  W.  DEAN,  editor  of  the 
"  Daily  Movie  Service "  of  the 
Newspaper  Enterprise  Association, 
whose  reviews  and  comments  are 
published  in  hundreds  of  news- 
papers throughout  the  United  States 
and  Canada,  pays  high  tribute  to 
Educational  pictures  in  a  review  of 
the  best  Short  Subjects  of  1922, 
sent  to  the  subscribers  of  the  N. 
E.  A.  a  few  days  ago,  and  now 
being  printed  in  these  newspapers. 

In  his  list  of  "  twelve  best  short 
subjects,"  Mr.  Dean  includes  four 
pictures  distributed  by  Educational 
Film  Exchanges,  Inc.,  "And  Women 
Must  Weep,"  first  of  the  Wilder- 
ness Tales  by  Robert  C  Bruce, 
beading  the  list. 

Besides  "And  Women  Must 
Weep,"  Mr.  Dean's  list  of  what  he 
considers  the  twelve  best  Short 
Subjects  of  the  year  includes 
"  Poor  Boy,"  a  Mermaid  Comedy, 
featuring  Lloyd  Hamilton;  the  Edu- 
cational Pictures  Special,  Man  vs. 
Beast,"  the  sensational  two-reel 
African  hunt  picture,  and  the 
Christie  Comedy,  "  That  Son  of  a 
Sheik,"  one  of  the  series  of  satires 


Pearl  White's  new  serial,  "Plund- 
er," is  announced  by  Pathe  for  re- 
lease on  Jan.  28.  "The  Champeen," 
inaugurating  the  second  series  of 
the  Hal  Roach  "Our  Gane,"  2-reel 
comedies,  heads  the  program  of 
nine  other  releases  for  that  date — 
including  Pathe  News  Nos.  10  and 
11  and  Topics  of  the  Day  No.  4. 

Review  of  "Plunder,"  seen  at 
trade  showings  -iven  in  many  of 
the  bigger  cities,  have  been  widely 
published,  together  with  svnopses 
of  the  early  episodes  of  the  thrill- 
ing story  writtn  bv  Georee  B.  Seitz 
and  Bertram  Millhauser  dealing 
with  mystery  and  nerilous  adven- 
tures into  which  a  rich  and  beau- 
tiful New  York  girl  is  plunged  be- 
ginning with  the  first  hundred  feet 
of  the  first  episode. 

In  "The  Champeen,"  the  talented 
but  otherwise  entirely  normal 
youngsters  in  Hal  Roach's  cele- 
brated Our  Gane  unit  are  lured  by 
Sunshine  Sammv  into  staging  the 
most  astonishing  "prize  fight"  in 
the  history  of  the  squared  circle. 

Paul  Parrott.  with  Tobyna  Rals- 
ton playing  opposite,  is  reported  at 
his  best  in  the  one-reeler,  "Don't 
Say  Die."  Obstacles  to  immediate 
matrimony  drive  him  to  attempt 
every  known  kind  of  suicide,  with 
laughable  lack  of  success. 

"Speed,"  with  Charles  Hutchi- 
son, shows  its  final  enisode,  in 
which  the  hero  is  exonerated  and 


produced  by  Christie  in  which  he 
pokes  good-natured  fun  at  the 
hokum  of  the  screen. 

This  list  is  followed  by  a  list  of 
twenty-three  subjects,  "worthy  of 
mention,"  in  which  Mr.  Dean  in- 
cludes these  Educational  subjects: 
the  Christie  Comedy,  "  In  Dutch," 
featuring  Bobby  Vernon;  the  Spe- 
cial, "  Via  Radio,"  "  Cold  Feet," 
the  Earl  Hurd  Comedy,  "  Railroad- 
ing," and  the  Mermaid  Comedy, 
"  Look  Out  Below,"  a  Jack  White 
Production ;  the  Tony  Sarg's  Al- 
manac, "  The  First  Flivver,"  the 
Torchy  Comedy,  "  Torchy's  Ghost," 
featuring  Johnny  Hines,  and  an- 
other of  Robert  C.  Bruce's  Wilder- 
ness Tales,  "  My  Country." 

"A  review  of  the  achievements 
of  the  screen  in  1922  would  not  be 
complete  without  consideration  of 
the  short  subjects,"  writes  Mr. 
Dean.  "  Many  of  the  one,  two  and 
three-reel  pictures  contribute  more 
to  the  program's  entertainment 
than  the  feature  pictures ;  many  of 
them  have  contributed  as  much  to 
the  advance  of  the  photoplay  as  an 
art  as  the  longer  films. 


the  smooth  villain's  guilt  establish- 
ed in  the  tensest  dramatic  scenes 
of  the  serial. 

"A  Fisherman's  Jinx,"  the 
Aesop's  Film  Fable  of  tbis  program, 
shows  Farmer  Al  Falfa  on  land 
and  sea,  and  at  the  bottom,  in  des- 
perate combats  with  all  sorts  of 
finny  monsters. 

Pathe  Review  No.  4  illustrates 
\erses  from  William  Cullen  Bry- 
ant's famous  poem,  "The  Death  of 
the  Flowers."  There  is  an  interest- 
ing funeral  scene  filmed  at  Canton, 
Cbina.  "Art  a  La  Mode."  is  a 
camera  interview  with  Bonnie  Mc- 
Leary,  sculptress,  who  models  as 
she  talks.  The  Aquarium  studies 
continue  with  "The  Bluffers." 

Screen  Snapshots  No.  18,  in  a 
variety  of  unconventional  scenes  at- 
tractively presented,  pictures  many 
Film  Colony  favorites  with  results 
easily  accountine  for  the  wide  pub- 
lic appeal  of  this  reel. 


Bobbv  Vernon  Featured 
in  "Second  Childhood" 

"  Second  Childhood,"  a  Christie 
Comedy  featuring  Bobby  Vernon, 
supported  by  Babe  London  and 
Charlotte  Stevens,  is  nearing  com- 
pletion at  the  Christie  Studio  under 
direction  of  Harold  Beaudine.  It 
will  follow  "Be  Yourself"  on  Ed- 
ucational's release  schedule. 


Two  Burr  Comedies  for 
Early  Release 

TWO  C.  C.  Burr  All-Star 
comedies  will  be  re- 
leased shortly  by  W. 
W.  Hodkinson  Corp.,  the  dis- 
tributors. "  Four  Orphans  " 
will  be  released  on  January 
28th  and  "  The  Fatal  Photo  " 
just  finished,  will  be  released 
February  25th. 

A  new  C.  C.  Burr  comedy 
is  now  in  the  making  under 
the  direction  of  Gregory  La 
Cava  at  the  Glendale  Long 
Island  Studios  of  the  com- 
pany. It  should  be  ready 
within  the  next  several 
weeks. 


Pathe  Will  Release 
"Plunder"  Jan.  28 

With  heavy  pre-release  bookings 
on  "  Plunder,"  Pathe's  fifteen  epi- 
sode serial  starring  Pearl  White, 
the  date  of  release  has  been  set  for 
January  28. 

Newspapers  as  well  as  trade  pub- 
lications, have  announced  through 
their  columns  that  "  Plunder "  is 
Pearl  White's  farewell  to  the 
screen.  Pearl  White  herself,  ac- 
cording to  Pathe,.  is  authority  for 
the  statement  that  not  only  to  seri- 
als, but  as  an  actress  of  the  screen, 

Plunder "  is  her  final  triumph. 
The  star  has  returned  to  Paris, 
there  to  resume  her  stage  career 
abroad  which  started  before  she 
agreed  to  return  to  America  to 
appear  in  "  Plunder."  It  is  also 
said  that  Miss  White  acclaims  the 
picture  as  the  best  of  the  long  list 
of  serials  in  which  she  has  starred, 
and  admits  that  in  it  she  has  done 
the  best  work  of  her  career. 


about  money? 


Important  Pathe  Releases  Jan.  28 

Program  Includes  "Plunder,"  "The 
Champeen"  and  Usual  News  Numbers 


474 


Motion    Picture  News 


"The  Mystery  Box"  Re- 
ceives Endorsement 

Owing  to  the  widespread  interest 
in  radio,  Bray's  "The  Mystery 
Box,"  the  first  of  the  series  of  Bray 
Romances,  which  deals  with  the 
subject  of  radio,  and  which  is  being 
released  through  the  W.  W.  Hod- 
kinson  Corporation,  was  shown  at 
the  banquet  of  Mechanical  Engi- 
neers held  in  Buffalo,  N.  Y.,  on 
January  9th. 

This  one-reel  feature,  which 
shows  with  the  aid  of  cartoon 
drawings  and  animated  characters, 
the  scientific  development  of  ether 
currents  and  explains  the  working 
of  a  modern  radio  set,  was  used  as 
an  illustration  to  a  lecture  on  Radio 
delivered  to  members  of  the  Me- 
chanical Engineers  by  Mr.  Bu- 
cheron,  president  of  the  Radio  Cor- 
poration of  America. 

Inasmuch  as  the  subject  of  Radio 
is  of  interest  to  millions  of  people 
in  the  United  States  and  the  World, 
the  Hodkinson  officials  believe  they 
have  an  entertainment  of  unusual 
interest  and  one  that  should  prove  a 
decided  attraction  for  the  exhib- 
itors. 


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I Resume  of  News  Weeklies] 

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tague  Norman,  heads  of  the  Debt  Com- 
mission, arrive  at  Capital;  Marseilles, 
France,  severe  storms  ruffle  calm  of  the 
Mediterranean;  Seoul,  Korea,  flood  plays 
havoc  in  suburbs  of  Korean  Capital; 
Chicago,  111.,  operatic  stars  of  Canary- 
dom  vie  for  prizes;  Philadelphia,  Pa., 
the  mummers'  parade,  13,000  take  part 
in  the  gorgeous  procession ;  Washington, 
D.  C,  Senate  asks  for  immediate  with- 
drawal of  all  U.  S.  troops  in  Germany; 
Pasadena,  Cal.,  gorgeous  blooms  feast 
eyes  of  spectators  at  floral  pageant ; 
Manchester,  N.  H.,  can't  find  water  cold 
enough,  so  these  hardy  swimmers  chop 
away  a  10-inch  layer  of  ice  to  prepare 
their  daily  bath. 


will  mate  an  amy 


Fox  News,  Vol.  4,  No.  28 : — London, 
England,  German  reparations  question 
discussed  by  great  powers;  Contanti- 
ncple,  Adnan  Bey  succeeds  Refet  Pasha 
as  Governor;  Washington,  D.  C.,  Albert 
B.  Fall  resigns  as  Secretary  of  Interior; 
New  York  City,  Dr.  Emile  Coue,  noted 
auto-suggestionist,  arrives ;  Genoa,  Italy, 
grand  fete  marks  anniversary  of  freedom 
from  Austria ;  San  Pedro,  Cal.,  Miss  De- 
troit VI.  wins  75-mile  speed  boat  race; 
Paris,  France,  1,200  runners  in  annual 
cross-country  race ;  Atlantic  City,  N.  J., 
$100,000  boardwalk  fire  destroys  famous 
cafes;  Paris,  France,  war  taxi  given 
place  in  museum;  St.  Louis,  Mo.,  annual 
poultry  show  opens;  Seattle,  Wash.,  fire 
department  demonstrates  new  type  water 
pump;  West  Linn,  Ore.,  Inter-City 
bridge  to  Oregon  City  formally  opened; 
Santa  Fe,  N.  M.,  Tesuque  Indians  hold 
four-day  dance  carnival;  Alameda,  Cal., 
firemen  in  thrilling  water  battle;  Tarn- 
worth,  N.  H.,  visitors  to  White  Moun- 
tains find  new  "  snow  thrills." 


Third  Bray  Comedy 
Given  Appropriate  Title 

Bray  Productions,  Inc.,  are  put- 
ting the  finishing  touches  on  the 
third  Bray  Comedy,  which  is  to  be 
released  through  the  W.  W.  Hod- 
kinson Corporation  February  11th. 
The  working  title  is  "  Colonel 
Heeza  Liar  Turns  Detective,"  for, 
as  usual,  the  celebrated  Colonel  is  a 
hero. 

"  Colonel  Heeza  Liar  Turns  De- 
tective "  out  of  sympathy  for  a  sor- 
rowing chicken  fancier  who  has  lost 
a  ten-thousand-dollar  rooster.  Upon 
the  return  of  the  stolen  chicken, 
she  runs  all  around  the  screen,  and 
finally  lays  an  egg  as  a  reward  for 
its  rescuer,  to  the  great  disgust  of 
the  owner  who  didn't  know  he  had 
bought  that  kind  of  a  chicken. 


Fox  News,  Vol.  4,  No.  29: — Kelso, 
Wash.,  log  jam  threatens  new  $500,000 
bridge  over  Cowlitz  River;  Pasadena, 
Cal.,  350,000  witness  thirty-fifth  pageant 
of  roses;  Washington,  D.  C,  English 
war  debt  commissioners  arrive;  New 
York  City,  Colonel  W.  N.  Haskell  sails 
on  S.  S.  Majestic;  Munich,  Bavaria, 
mechanical  figures  dance  on  town  hall 
clock ;  Croton,  N.  Y.,  great  reservoir 
overflows,  wasting  billion  gallons  New 
York  City  water;  Philadelphia,  Pa., 
Mummers'  in  annual  costume  parade; 
Eastland,  Texas,  new  high  pressure  steam 
device  extinguishes  gas  and  oil  well 
fires;  Columbus,  Ohio,  Masons  assist  in 
corner-stone  laying  of  new  Y.  M.  C.  A. 
heme;  Chicago,  111.,  largest  span  for 
elevated  traffic  put  in  place;  Cleveland, 
Ohio,  Poultry  and  Breeders'  Association 
hold  annual  exhibition;  Bangor,  Me., 
cold  weather  yields  earliest  ice  harvest 
in  15  years;  Berlin,  Germany,  poverty 
forces  people  to  old-time  form  of  barter; 
Beresford,  Cal.,  airmen  plant  grain  from 
sky.  Newsettes,  other  exclusive  news 
features. 


Pathe  News,  No.  5 : — Dole,  France,  na- 
tive town  honors  birth  centenary  of  Louis 
Pasteur;  Warsaw,  Poland,  Poland  bows 
at  bier  of  martyred  President;  Kelso, 
Wash.,  twenty  lives  lost  in  bridge  disas- 
ter; Paradise  Valley,  Wash.,  mountain- 
eers climb  snow-trail  up  lofty  peak;  Rus- 
sian oddities,  Moscow  to  Crimea  by  aero- 
auto;  Bastrop,  La.,  state  starts  probe 
into  deaths  of  alleged  Klan  victims  of 
Mer  Rouge  tragedy;  Palermo,  Sicily, 
former  Greek  monarchdies  in  exile — lat- 
est pictures  of  ex-King  Constantine  who 
succumbs  suddenly  to  stroke  of  cerebral 
hemorrhage;  Montreal,  Canada,  special 
ice  and  snow  stunts  for  the  Pathe  News. 


Kinograms,  No.  2214:  —  Washington, 
hold  services  in  memory  of  Gabriel 
Narutowicz — President  and  officials  at- 
tend; Los  Angeles,  J.  Brown  out  for 
wrestling  honors;  Yonkers,  N.  Y.,  stars 
of  the  steel  blades  clash  in  races  for 
1923  Metropolitan  Championship.  Per- 
sonalties in  the  News:  —  Washington, 
Ambassador  ^.eddes,  Stanley  Baldwin, 
Chancellor  of  the  Exchequer  Montague 
C.  Norman,  Governor  of  the  Bank  of 
England;  New  York,  Colonel  William 
N.  Haskell,  with  Mrs.  Haskell,  sails  for 
Greece  to  direct  Red  Cross  work  for 
relief  of  stranded  refugees;  Hollywood, 
Cal.,  Mary  and  Doug  show  Commander 
Alvin  Owsley  of  the  American  Legion 
around  the  lot  where  "Robin  Hood"  was 
made;  Philadelphia,  huge  crowds  see  pa- 
rade ofmummers;  Mer  Rouge,  La.,  trial 
for  alleged  killings  by  Klan  centers  eyes 
of  nation  on  this  village;  Manchester,  N. 
H,.  at  64  leads  kids  in  winter  swimming; 
Pasadena,  Cal.,  13th  annual  tournament 
of  roses  is  a  feast  of  unparalleled  floral 
beauties;  Petaluma,  Cal.,  town  has  45,- 
000,000  births  each  year;  Philadelphia, 
25  nations  attend  unique  conference. 

Kinograms,  No.  2215:  —  Brooklyn, 
army  transport  "  St.  Mihiel,"  about  to 
sail  to  bring  troops  home,  takes  on  sup- 
plies; Palermo,  Italy,  Constantine  dies, 
exiled  from  Greece.  Personalities  in  the 
news — Washington,  Uncle  Joe  Cannon, 
veteran  Congressman,  takes  up  golf; 
New  York,  Jess  Willard  here  to  try  to 
get  _  another  chance  against  Dempsey; 
Paris,  Jerome  Uhl,  American  painter  and 
opera  singer,  and  Mrs.  Uhl,  whom  he 
has  just  married  for  the  third  time  J 
Lakeside,  Cal.,  begin  year  with  celebra- 
tion, members  of  Olympic  Club;  New 
York,  best  specimens  in  Eastern  U.  S. 
are  entered  in  the  annual  Atlantic  Cat 
Show;  Kansas  City,  Mo.,  at  the  heart  of 
America  Poultry  Show,  a  newbreed  is 
shown ;  New  Orleans,  Daughters  of  1776- 
1812  celebrate  the  108th  anniversary  of 
Jackson's  triumph;  New  York,  pianos 
are  going  up — in  a  new  way;  Alfordville, 
France,  a  married  priest  heads  new 
church — Abbe  Maxime  Adrot  and  his 
young  wife,  formerly  a  member  of  his 
parish;  Pasadena,  Cal.,  West  and  East 
50-50  in  final  football. 


New  Series  of  "  Our 
Gang"  Inaugurated 

Beginning  with  "  The  Champeen," 
announced  for  release  on  Jan.  28, 
the  new  "  Our  Gang  "  comedies  will 
go  to  exhibitors  accompanied  by  the 
exploitation  paper  and  accessories. 
They  will,  in  fact,  be  handled  like 
features,  with  a  specially  designed 
24-sheet.  Cuts,  mats,  lobby  dis- 
plays, five  black  and  whites  and  a 
stock  slide  are  supplied  for  "  The 
Champeen "  and  forthcoming  pic- 
tures in  the  Our  Gang  second  series. 
"  The  Champeen  " — presenting  the 
prize  ring  and  its  traditions  from 
the  "  Our  Gang  "  juvenile  angle  de- 
picts Sunshine  Sammy,  as  promotor 
and  highly  sophisticated  manager; 
Mickey  (Freckles)  Daniels  and 
Jackie  Davis,  as  the  .  battling 
Romeos;  tousle-headed  Jackie  Con- 
don, Little  "  Farina "  and  the  full 
strength  of  "  Our  Gang  "  are  active 
participants. 


International  News,  No.  5  : — Pasadena, 
Cal.,  winter  rose  festival  a  gorgeous 
spectacle;  near  Fairview,  Okla.,  hun- 
dreds join  in  great  round-up  of  coyotes. 
In  the  public  eye,  Ambassador  Geddes 
greets  British  Debt  Commission;  Beres- 
ford, Cal.,  former  aviators  "  plant  "  grain 
from  the  air;  Morehouse  Parish,  La., 
troops  on  guard  as  probe  of  masked  kill- 
ings begins.  1 — Lake  Fourche  and  the 
old-fashioned  ferry  from  which  the  bod- 
ies of  Watt  Daniel  and  T.  J.  Richards 
were  thrown  after  they  had  been  tortured 
to  death;  Barcda,  India,  street  jugglers 
amuse  Indian  youngsters;  Mt.  Rainier, 
Wash.,  hardy  mountaineers  defy  bliz- 
zard in  five-mile  climb;  Philadelphia, 
Pa.,  Delayed  parade  like  a 

pageant  at  Bagdad. 


Selznick  News,  1109D: — San  Fran- 
cisco, Cal.,  mounted  sea  horse  drill  as 
life  guards ;  Kelso,  Wash.,  thirty  drowned 
when  bridge'  collapses  into  racing  river; 
Los  Angeles,  Cal.,  Ad  Santel  meets  John 
Brown,  demon  of  the  zoo,  and  puts  up 
scrap,  but  John  has  advantage  of  400 
pounds;  Washington,  D.  C,  use  surplus 
war  material  for  agriculture,  explosives 
make  quick  work  of  clearing  land  of 
dead  trees;  New  York,  N.  Y.,  Will  Rog- 
ers comments  on  news  of  the  day; 
Sandringham,  Eng.,  Prince  of  Wales 
seems  unconcerned  about  rumors  of 
his  engagement;  Athens,  Greece,  strange 
gods  fly  over  classic  Athens;  New 
York,  N.  Y.,  Abel  Kiviat,  long-distance 
runner,  will  try  for  1924  meet;  Murren, 
Switzerland,  where  the  weather  is  ideal 
for  ice  hockey;  Pittsfield,  Mass.,  dog 
does  some  fancy  skatting  while  his  rival 
proves  he's  a  devil  on  ice. 


Pathe  News,  No.  4: — Duesseldorf, 
Germany,  French  concentrate  troops 
in  Rhineland ;  Sopron,  Hungary,  Gov- 
ernor Horthy  greets  the  people  in 
his  drive  through  the  city.  Here 
and  There: — Stanley  Baldwin  and  Mon- 


Selznick  News,  1110D: — Paris,  France, 
45,000  persons  turn  out  to  see  Paris 
beat  London  at  a  sedate  game  of  rugby; 
Brooklyn,  N.  Y.,  transport  "  St.  Mihiel  " 
to  take  last  of  America's  army  from 
military  posts  in  Europe ;  San  Francisco, 
Cal.,  baby  takes  his  "daily  dozen" ;  Wom- 
an's Supplement,  New  York ;  what  the 
fair  sex  is  doing;  fashion,  a  gown  for  eve- 
ning wear,   created   by   Sally  Milgrim. 


"Boy  Scouts  of  Amer- 
ica" Wins  Praise 

National  headquarters  of  the  Boy 
Scouts  of  America  has  sent  a  let- 
ter to  Pathe  reporting  that  its  film, 
"  The  Boy  Scouts  of  America," 
was  shown  at  the  Blue  Ridge  Con- 
ference before  several  hundred  ex- 
ecutives "  and  met  with  over- 
whelming approval." 

The  Lyric  Theatre,  Wooster, 
Ohio,  is  this  week  screening  the 
Fathe  film,  "The  Boy  Scouts  of 
America."  Extremely  favorable 
comments  have  been  received  at 
the  local  office  from  persons  who, 
previously,  seemingly  were  not 
particularly  interested  in  Scouting. 


International  News,  No.  6: — Kelso, 
Wash.,  autos  hurled  into  river  as 
crowded  bridge  collapses;  New  York 
City,  Mrs.  Harry  Payne  Whitney,  noted 
sculptor,  works  on  heroic  figure  for 
Fourth  Division;  Columbus,  Ohio,  Gov- 
ernor Donahey  pledges  his  best  efforts 
to  further  the  progress  of  Ohio.  Inter- 
national Snapshots — Manhattan  infants 
thrive  on  winter  weather;  at  Athens, 
the  Revolutionary  Army  joins  its  lead- 
ers; Atlantic  Cat  Club  Show— $1,500 
worth  of  Persian  fluff ;  Uncle  Joe  Can- 
non, at  86,  submits  to  the  lure  of  golf: 
King  Constantine,  dethroned  King  of 
Greece,  dies  in  exile — Greece ;  here's 
Snow  Boy,  the  only  dog  ice-skater  in 
the  world,  on  his  first  frolic  of  the  sea- 
son— Pittsfield,  Mass;  General  Alexander 
Ivanoff,  former  commander  in  the 
Czar's  army,  arrives  penniless  and  takes 
the  oath  of  allegiance  to  America;  Los 
Angeles,  Cal.,  champion  bear  wrestler 
meets  his  human  equal;  San  Francisco, 
Cal.,  police  cowboys  trained  as  beach 
life-savers.  France  seizes  rich  Ruhr  dis- 
trict of  Germany  as  President  Harding 
calls  America  troops  home. 


Musical  Setting  to  Go 
with  Trimble  Comedy 

Arrangements  with  Olive  Miller, 
a  Los  Angeles  music  composer,  to 
write  the  music  cue  sheets  for  the 
series  of  two-reel  features  starring 
little  Arthur  Trimble  have  been 
made  by  the  Anchor  Film  Distri- 
butors, Inc.,  which  is  releasing  this 
series. 

This  is  the  first  time  that  a  short 
subject  will  be  distributed  with  a 
complete  musical  setting  as  part  of 
the  accessories  equipment,  states 
Morris  R.  Schlank,  president  of 
Anchor. 


Attractive  Issues  of 
"Snapshots"  Listed 

"  Screen  Snapshots "  reels  giv- 
ing intimate  views  of  favorite  stars 
have  made  such  a  wide  appeal  to 
all  classes  of  picture  patrons,  says 
Pathe,  that  the  producers,  Jack 
Cohn  and  Lewis  Lewyn,  are  re- 
sponding with  more  and  more  ef- 
fective arrangements  of  the  scenes 
in  which  individuals  and  groups  of 
these  celebrities  are  pictured.  It 
is  announced  that  the  four  forth- 
coming issues,  beginning  with  No. 
17,  released  on  Jan.  14th,  hold  spe- 
cial attractions  of  the  sort  referred 
to. 

Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


January    27,  1923 


475 


Selznick  News  Gets  ^ 
Pictures  of  Hermine^ 

Princess  Hermine,  the  German 
lady  who  got  her  name  in  the  news- 
papers by  taking  a  matrimonial 
chance  on  the  ex-Kaiser  appears  in 
Selznick  News  No.  1107.  A  cam- 
eraman, dispatched  to  Holland  es- 
pecially to  take  the  picture,  waited 
tor  several  weeks  before  he  ob- 
tained them.  Both  the  ex-Kaiser 
and  his  bride  are  camera-shy,  but 
the  cameraman  finally  caught  the 
Princess  Hermine  as  she  walked 
through  the  village  accompanied  by 
two  of  her  children. 

Beautiful  pictures  which  have 
been  received  from  the  Near  East 
are  contained  in  Selznick  News  No. 
1108.  These  scenes,  filmed  in  Athens, 
show  12,000  Armenian  and  Greek 
orphans  in  the  asylum  offered  to 
them  by  some  wealthy  and  patriotic 
Greeks.  One  particularly  beautiful 
scene  shows  the  children  in  their 
playground,  in  the  background  of 
which  is  the  Acropolis  and  the  an- 
cient Temple  of  Jupiter. 


Albert  Austin  to  Direct 
Bull  Montana 

Albert  Austin  has  been  engaged 
to  direct  Bull  Montana  in  the  fifth 
Hunt  Stromberg  comedy  for 
Aletro  release,  "  Two  Twins." 
This  will  follow  "Rob  'Em  Good," 
which  has  just  been  completed. 

Austin  came  to  this  country  from 
England  in  the  same  vaudeville 
company  with  Charles  Chaplin, 
with  whom  he  has  been  associated 
for  the  past  several  years.  He  not 
only  served  as  associate  director 
with  Chaplin  on  "  The  Kid "  and 
many  of  his  successes  prior  to  that 
time,  but  also  appeared  in  many 
of  these  comedies.  Recently  he  di- 
rected Jackie  Coogan  in  "Trouble," 
considered  one  of  the  most  success- 
ful of  the  Coogan  features. 


Christie  Comedies  Add 
Two  New  Leading 
Women 

Hazel  Deane,  formerly  with  Mack 
Sennett  comedies,  has  been  engaged 
by  Al  Christie  to  play  leads  in 
several  new  Educational-Christie 
Comedies,  work  on  which  is  to  be 
soon  started. 

Another  leading  lady  has  also 
been  signed  by  Christie — Duane 
Thompson.  She  is  already  at  work, 
playing  the  lead  with  Neal  Burns 
in  a  new  comedy  being  directed  by 
Harold  Beaudine. 


The  Ex-Kaiser  in  Exile"  Ready 

Hodkinson  to  Release  Picture  of 
Former  Ruler  in  Exile  at  Doom 


Motion  pictures  of  the  former 
Kaiser  in  exile  at  Doom,  Holland, 
and  scenes  in  his  twenty-acre 
"  empire,"  will  shortly  be  released 
by  the  W.  W.  Hodkinson  Corpo- 
ration. 

"The  ex-Kaiser  in  Exile"  is  the 
title  and  the  production  is  credited 
to  Fred  E.  Hamlin,  a  New  York 
newspaperman,  although  the  film 
was  obtained  through  German 
noblemen,  once  intimate  friends  of 
the  fugitive  war  lord. 

Using  scenes  of  the  former  Em- 
peror in  his  other  days  of  pomp 
and  when  he  dreamed  vainly  of 
world  conquest,  the  ex-Kaiser  is 
shown  now  to  have  been  crushed 
and  thoroughly  whipped.  His  em- 
pire of  millions  of  people,  great 
armies,  and  a  world  under  his  iron 
rule,  dwindle  to  a  twenty-acre 
estate  of  exile  with  'Dutch  guards 
at  his  heels,  barbed  wire  fences 
making  a  cage  of  his  place  and  a 
handful  of  attendants  and  servants 
as  the  last  of  the  faithful. 

The  film,  even  before  it  was  built 
up  to  a  dramatic  production  by  the 
use  of  the  contrast  scenes  of  his 
other  days,  was  a  gripping  human 
interest  document  of  incalculable 
historic  value.    It  is  the  only  film 


taken  of  him  and  the  scenes  be- 
hind the  barbed  wire  cage  at  Doom. 
Cameramen  have  been  trying  for 
four  years  to  get  a  "shot  "  of  him, 
but  their  efforts,  whether  by  trick- 
ery, bribery  or  otherwise  have  all 
failed. 

At  the  wedding  in  November,  all 
the  camera  men  could  get  were  a 
few  scenes  at  the  gate  entrance  of 
the  exiled  fugitive's  "  empire." 

His  once  intimate  friends,  during 
a  three  days'  visit,  were  allowed 
permission  by  the  ex-Kaiser  to 
make  the  first  photographs  of  his 
castle  and  grounds.  While  they 
were  at  their  task,  they  used  the 
camera  on  their  former  emperor. 

One  of  the  German  noblemen 
who  visited  the  ex-Kaiser,  brought 
the'  film  to  the  United  States  and  a 
production  arrangement  was  ef- 
fected with  the  producer,  a  news- 
paper man.  It  was  privately  shown 
to  the  Newspaper  Club  of  New  York 
City,  to  the  National  Press  Club  in 
Washington  and  to  1,500  or  more 
Congressmen  and  others  of  official 
life  in  Washington  at  the  dedication 
of  Harding  Hall. 

The  patriotic  appeal  has  not  been 
overlooked  in  building  up  the  pro- 
duction in  cooperation  with  the  W. 
W.  Hodkinson  staff. 


Newspaper  Man  Joins  Fox  Forces 

Edwin  C.  Hill,  of  N.  Y.  Herald,  Be- 
comes Director-General  of  Fox  News 


Edwin  C.  Hill,  newly  appointed  general 
manager  Kox  News. 


If  D WIN  C.  HILL,  lately  of  the 
'  New  York  Herald,  has  been  ap- 
pointed director-general  of  Fox 
News,  according  to  announcements 
f rom  Fox  Film  Corporation.  Mr. 
Hill  has  been  known  on  Park  Row 
for  years  as  "  the  best  reporter  in 
America."  The  men  "  in  the  game," 
newspaper  editors  and  reporters, 
rarely  agree  on  anything,  neverthe- 
less they  conceded  to  Mr.  Hill  an 
honor  which  meant  a  tremendous 
lot  to  those  who  so  thoroughly  com- 
prehend what  qualities  were  re- 
quired to  make  even  a  moderately 
competent  reporter.  To  the  men 
who  make  the  newspapers  of  New 
York  and  the  rest  of  the  country 
the  title  won  by  Mr.  Hill  was  more 
illuminating  than  a  volume  of 
biography.  In  five  words  were  con- 
tained a  schedule  of  assets  which 
included  alertness,  energy  and  first 
rate  intelligence  in  getting  news, 
sure  instinct  for  searching  out  the 
most  compelling  feature  of  any 
news  story  (however  trivial  it  might 
seem  at  first  glance)  and  remark- 
able power  of  putting  the  news  into 
such  style  of  English  that  readers 
could  not  fail  to  get  the  thrill,  the 
humor  and  the  pathos  of  the  story. 

Fox  News  is  a  "  newspaper  "  of 
the  ultra-modern  kind,  a  vital,  liv- 
ing journal  of  the  interesting  and 
amusing  occurrences  of  the  whole 
world  presented  in  pictures  and 
words  instead  of  its  mere  words. 
The  qualities  which  win  success  in 
the  field  of  the  oldtime  newspaper, 
which  gain  much  recognition  as  Mr. 
Hill  received,  are  even  more  indis- 
pensable in  the  field  of  the  new 


style  journal.  Recognition  of  this 
principle  led  to  the  appointment  of 
Mr.  Hill  as  director-general  of  Fox 
News. 

Many  of  the  biggest  stories  of 
national  and  New  York  State  poli- 
tics published  by  the  Sun,  the  Sun- 
Herald  and  the  Herald  were  written 
by  Mr.  Hill.  At  the  national  politi- 
cal conventions  in  1920,  of  both  the 
Republican  party,  at  Chicago,  and 
the  Democratic  party,  at  San  Fran- 
cisco, Mr.  Hill  was  in  complete 
charge  of  the  large  Sun  and  Herald 
staff  covering  these  dramatic  assem- 
blies. 

Roughly  estimated  the  quality  of 
his  newspaper  work,  he  puts  the 
number  of  stories  that  have  been 
written  by  him  and  published  at 
15,000,  and  that  the  number  of 
words  would  run  probably  to  about 
15,000,000,  or  enough  to  make  more 
than  100  large  sized  books. 


Comments  by  Rogers 
In  Selznick  News 

The  Selznick  News  folk  are  quite 
proud  of  the  exclusive  feature 
which  they  have  been  running  for 
for  some  time  by  arrangement  with 
Will  Rogers,  famous  American 
humorist,  through  which  they  are 
able  to  use  in  each  issue  a  number 
of  the  witticisms  which  Mr.  Rog- 
ers is  using  in  Ziegfeld's  Follies 
and  otherwise  to  establish  himself 
as_  one  of  the  greatest  stage  enter- 
tainers of  modern  times.  A  group 
of  Rogers'  "  wise  cracks "  appear 
in  one  of  the  recent  issues  of  Selz- 
nick News. 


International  News 
Shows  Russian  Exlies 

How  2,500  unfortunate  Russian 
exiles  were  saved  from  certain 
death  by  American  and  Allied  aid 
is  shown  in  the  current  issue  (No. 
4)  of  International  News.  The 
Turks  had  reached  an  agreement 
with  the  Soviet  Government  to  sur- 
render these  refugees  for  return  to 
Russia,  where  they  would  face  ex- 
ecution. But  American  and  Allied 
warships  spirited  the  unfortunates 
away  from  Constantinople  to  safe 
refuge  at  Bulgarian  ports. 

This  reel  also  shows  pictures  of 
Dr.  Emile  Coue,  the  world's  famous 
"  miracle  man,"  arriving  in  Amer- 
ica. Other  features  of  the  same 
reel  include  striking  views  of 
the  Atlantic  Fleet  leaving  New 
York  for  Southern  waters  to  en- 
gage in  winter  maneuvers  with  the 
Pacific  Fleet;  pictures  of  famous 
speed  boats,  San  Francisco  and 
"  shots  "  of  thrilling  winter  sports 
at  Lake  Placid,  New  York. 


Program  of  Short  Sbn- 
jects  Proves  Popular 

Advices  from  Winnipeg  indicate 
that  the  All  Short  Subject  program 
recently  introduced  in  Canada  at  the 
Cum-Bac  theatre,  Montreal,  is  meet- 
ing with  popular  favor  in  other 
parts  of  the  Dominion. 

The  All  Short  Subject  program 
used  at  the  Cum-Bac  theatre,  com- 
posed entirely  of  Educational  Pic- 
tures, broke  several  house  records, 
and  many  other  theatres  in  Canada 
have  followed  suit  and  booked 
Short  Subject  programs  from  the 
Canadian  Educational  Exchanges. 
The  latest  theatres  to  book  these 
novel  programs  are  the  Gem  theatre, 
Prescott,  Man. ;  and  the  Regent, 
Wonderland,  and  Gaiety  in  Winni- 
peg. 


Educational  Output  for 
Ascher  Circuit 

The  Ascher  Circuit  of  Chicago, 
with  ten  theatres,  will  show 
throughout  this  string  of  houses 
practically  all  the  one-reel  subjects 
on  Educational's  third  year  sched- 
ule. Sixty-nine  of  these  short  sub- 
jects including  comedies  and  novel- 
ties have  just  been  contracted  for. 

This  means  that  virtually  every 
picture  on  Educational's  schedule 
for  the  year  will  be  shown  in  the 
Ascher  theatres,  for  the  two-reel 
comedy  subjects,  including  Hamil- 
ton Comedies,  Christie  Comedies 
and  Mermaid  Comedies,  are  now 
running  in  the  Ascher  theatres. 


EXHIBITORS 
EVERYWHERE 
ARE  DELIGHTED 


WITH 


476 


Motion    Picture  News 


Production -Distribution  Activities 


Ragland  Off  to  Confer 
with  Producers 

JC.  RAGLAND,  secre- 
tary of  Associated  Ex- 
•  hibitors,  left  this  week 
for  Los  Angeles,  on  business 
connected  with  the  organiza- 
tion. He  expects  to  be  away 
at  least  two  months. 

Before  leaving  New  York 
Mr.  Ragland  stated,  in  fact, 
that  not  only  had  he  made 
arrangements  to  confer  with 
a  number  of  independent  pro- 
ducers, with  some  of  whom 
he  has  been  in  correspon- 
dence, but  that  he  is  prepared 
to  meet  any  maker  of  inde- 
pendent productions  who  is 
ready  to  talk  business. 

The  Associated  secretary 
will  confer  also  with  pro- 
ducers who  already  are  mak- 
ing pictures  for  release  by 
this  organization,  and  the 
players  who  are  starred  or 
featured  in  these  productions. 
Not  only  will  he  receive  from 
these  first  hand  information 
regarding  conditions  on  the 
West  Coast,  and  production 
plans,  so  far  as  formulated, 
but  will  advise  them  concern- 
ing the  wants  of  the  public, 
and  aid  in  the  selection  of 
vehicles  for  future  use. 

"The  Ninety  and  Nine" 
Booked  in  Boston 

"  The  Ninety  and  Nine,"  the  first 
of  the  twenty-four  specials  sched- 
uled for  release  this  season  by  Vit- 
agraph,  booked  for  two  weeks,  with 
an  option  on  an  extension  of  the 
run,  at  the  Tremont  Theatre  in 
Boston. 


Big  Reception  For  "Third  Alarm" 


Showing  at  New 
Unstinted  Prais 

THE  summing  up  of  the  first  two 
weeks  of  the  indefinite  run  of 
"The  Third  Alarm"  at  the  Astor 
theatre,  New  York,  is  ample  proof 
that  the  picture  is  living  up  to  the 
claims  of  F.  B.  O. 

The  Emory  Johnson  production 
proved  its  value  as  a  box-office  at- 
traction by  holding  the  capacity 
audience  to  which  it  opened  on  Jan- 
uary 9th  during  the  entire  run  to 
date,  according  to  F.  B.  O.  Its  re- 
ception by  the  New  York  press  was 
big. 

"  It  has  a  reality,"  stated  the  New 
York  American,  "  that  cannot  fail 
to  quicken  the  pulse  of  even  the 
most  blase  motion  picture  fan.  For 
thrills  it  equals,  if  it  does  not  ex- 
ceed anything  Broadway  has  ever 
seen  since  the  ride  of  the  Klansmen 
in  '  The  Birth  of  a  Nation.'  " 

Don  Allen,  in  the  Evening  World, 
concluded  his  review  of  the  picture 
by  saying,  "  There  is  a  fire — well,  go 
see  '  The  Third  Alarm '  and  you'll 
both  laugh  and  weep.  It  is  truly  a 
thriller." 

'"The  Third  Alarm'  lifts  you 
right  out  of  your  seat  onto  your 


York  Astor  Brings 
e   of  Reviewers 

toes,"  wrote  the  Evening  Journal 
critic. 

Harriet  Underhill  in  the  Tribune 
summed  it  up  by  saying  that  the 
people  "  went  out  at  the  end  of  the 
show  with  tears  on  their  cheeks  and 
gladness  in  their  hearts."  The  Eve- 
ning Mail  declared  that  "those  who 
like  heart  throbs  may  get  them  to 
their  heart's  content." 

The  trade  press  was  no  less 
enthusiastic  in  its  commendation  of 
the  production.  The  Exhibitors' 
Trade  Review  described  it  as_  a 
"  stirring  melodrama  replete  with 
heart  interest,  whirling  action  and 
stark  realism." 

The  Motion  Picture  News 
stated :  "  A  picture  which  will  un- 
doubtedly go  down  in  film  history 
as  containing  the  greatest  fire  fight- 
ing scenes  ever  staged  for  the 
camera.  The  climax  of  this  picture 
should  pull  every  mother's  son,  yes, 
and  daughter,  right  to  the  edge  of 
their  seats." 

The  Exhibitors'  Herald  called  it  a 
splendid  audience  picture  and  a 
box-office  attraction. 


Paramount  Effects  Book  Tie-up 

Will  Cooperate  with  Publishers  in 
Exploitation  of  "The  Covered  Wagon" 


&>tfie<fense«s 


FOR  the  exploitation  of  "  The 
Covered  Wagon "  James 
Cruze's  production  of  Emerson 
Hough's  epic  of  the  Great  West, 
Paramount  has  just  effected  with 
D.  Appleton  &  Co.,  publishers  of 
the  book,  the  biggest  co-operative 
tie-up  that  the  company  has  yet  ac- 
complished. 

Last  week  fifty  of  the  field  repre- 
sentatives of  the  Appleton  company 
were  in  convention  in  New  York, 
and  when  they  departed  Saturday 
each  one  carried  a  portfolio  of  ma- 
terial by  the  aid  of  which  the  co- 
operation of  every  seller  of  Apple- 
ton  books  in  the  country  will  be 
secured,  according  to  Paramount. 
The  Appleton  salesmen  will  work 
in  conjunction  with  the  Paramount 
exploitation  representatives  in  their 
respective  territories,  planning  win- 
dow displays  and  local  advertising 
campaigns  for  both  the  Paramount 
picture  and  the  book. 

In  addition  to  complete  descrip- 
tive material  on  the  Cruze  produc- 
tion, the  portfolio  includes  proofs 
of  the  Saturday  Evening  Post  ad- 
vertisements which  are  to  appear 
just  before  the  release  of  the  pic- 
ture, photographs  of  model  window 
displays,  a  set  of  stills  from  the 
picture,  copies  of  the  Paramount 
News  Bulletin  which  has  been  is- 
sued on  "  The  Covered  Wagon," 
and  which  is  now  being  distributed 
for  posting  in  every  city  booking 
the  picture ;  copies  of  the  various 
trade  paper  advertisements  and 
copies  of  the  special  three-colored 


jacket  which  is  to  be  used  on  the 
photoplay  edition  of  the  book. 

This  book  jacket,  which  is  illus- 
trated with  a  scene  from  the  pic- 
ture, is  the  handsomest  that  has 
yet  been  made  for  any  Paramount 
photoplay  edition,  and  should  not 
only  provide  an  effective  display  of 
the  volume,  but,  used  by  itself,  it 
makes  a  most  attractive  window 
card. 

As  a  centre  for  the  proposed 
window  displays,  a  striking  oil 
painting  has  been  made  by  Charles 
Lennox  Wright,  who  was  specially 
engaged  by  J.  Albert  Thorn,  man- 
ager of  the  Paramount  Poster  Art 
Department.  A  thousand  copies  in 
color  of  this  painting  have  been  or- 
dered, and  will  be  distributed  by  the 
exploitation  men  and  the  Appleton 
representatives. 


"Love  Nest"  Filmed  On 
Maine  Coast 

"The  Love  Nest,"  a  Producers 
Security  release,  filmed  on  the 
Maine  Coast,  is  said  to  contain  be- 
sides striking  photographic  effects 
scenes  also  of  rare  quality. 

Not  a  scene  is  studio  made.  The 
interiors  are  all  taken  within  an 
old  fishing  shack,  where  tVe  com- 
pany housed  during  a  terrific  bliz- 
zard remained  twelve  days.  The 
exteriors  were  made  in  one  of  the 
oldest  and  quaintest  villages  on  the 
coast.  Even  the  schooner  on  which 
much  of  the  action  is  placed  is  an 
antiquarian. 


London  Society  Sees 
"Lorna  Doone" 

MAURICE  TOURNEUR'S 
"  Lorna  Doone  "  received 
a  fine  preliminary  send  off  in 
England,  according  to  First 
National,  when  it  was  shown 
at  the  Hyde  Park  Hotel,  Lon- 
don, in  aid  of  "  The  Cedar' 
Scholarship  Fund  "  to  endow 
"The  Princess  Mary's 
Scholarship  for  Blind  Girls." 
This  showing  was  held  under 
the  patronage  of  H.  M.  Queen 
Alexandria  and  H.  R.  H. 
Princess  Louise,  and  under 
the  chairmanship  of  Her 
Grace  the  Duchess  of  Hamil- 
ton and  Brandon. 

London  society  was  out  in 
force  to  help  the  fund.  After 
the  showing  of  "  Lorna 
Doone  "  a  reception  and  ball 
was  held.  Ralph  J.  Pugh, 
managing  Director  of  Associ- 
ated First  National  Pictures, 
Ltd.,  of  England,  was  a  mem- 
ber of  the  general  committee 
and  council  of  the  fund. 


"  Lorna  Doone  " 
leased  to  British 
early  this  year. 


will  be  re- 
exhibitors 


Drawn  Illustrations  in 
New  Press  Book 

Goldwyn  has  made  another  de- 
parture in  its  exhibitors'  press  and 
service  books  with  the  one  issued 
for  "Lost  and  Found,"  an  R.  A. 
Walsh  production  of  life  on  a  South 
Sea  island,  made  from  an  original 
scenario  by  Carey  Wilson.  Instead 
of  using  the  customary  half-tone 
pictures  in  the  newspaper  advertise- 
ments which  are  reproduced  in  the 
book,  the  illustrations  have  been 
drawn  by  such  popular  artists  as 
Will  Crawford  and  Ted  Ireland. 

Howard  Dietz,  director  of  ad- 
vertising and  publicity,  and  Hal 
Burrows  of  the  art  department  de- 
cided to  give  a  greater  pulling  pow- 
er to  the  advertisements  by  getting 
away  from  the  routine  treatment. 
All  of  the  ad  illustrations  are  drawn 
from  the  single  column  two-inch  ad 
to  the  full  page  one. 


Eileen  Christie  Makes 
Picture  Debut 

Eileen  Christie,  well  known  on 
the  musical  comedy  and  dramatic 
stage,  is  making  her  motion  picture 
debut  in  Cosmopolitan  Corpora, 
tion's  production  of  "  The  Enemies 
of  Women,"  under  the  direction  of 
Alan  Crossland.  She  is  playing  the 
role  of  Tionette. 


Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


January    27 ,    1 92  3 


477 


Thomas  Dixon,  author  of  "  The  Beast," 
which  is  being  filmed  for  release  through 
Producer's  Security. 

Sawyer  and  Lubin  Issue 
Book  of  Reviews 

In  line  with  the  co-operative- 
promotion  work  which  S.  L.  Pic- 
tures has  been  doing  in  connection 
with  their  Metro  releases,  this  pro- 
ducing organization  has  issued  a 
Booklet  of  Reviews  on  "  Quincy 
Adams  Sawyer,"  the  all  star  pro- 
duction recently  released.  This 
booklet  is  in  two  colors  and  con- 
tains full  page  reproductions  of  the 
criticisms  of  all  of  the  motion  pic- 
ture trade  papers,  as  well  as  -lip- 
pings  from  practically  all  of  the 
newspapers  which  reviewed  "Quin- 
cy Adams  Sawyer,"  duri.ig  its  run 
in  New  York  and  San  Francisco. 

In  each  instance,  the  best  line 
from  each  review  is  featured  in  a 
circle,  apart  from  the  body  of  the 
criticism.  In  addition  to  this  ma- 
terial, a  page  is  devoted  to  a  pho- 
tograph of  the  prologue  which  S. 
L.  Rothafel  created  for  the  pic- 
ture during  its  Capitol  engagement 
together  with  a  description  of  the 
prologue  and  the  Lyrics  used  by 
the  performers,  and  a  layout  em- 
bracing photos  of  every  member 
of  the  all  star  cast. 


Alice  Calhoun  Feature 
in  Exchanges 

Alice  Calhoun's  newest  feature, 
"  One  Stolen  Night "  has  been 
shipped  to  the  Vitagraph  ex- 
changes. It  is  a  striking  story  of 
the  desert,  but  far  from  the  usual 
"sheik"  type  of  drama.  It  pro- 
vides Miss  Calhoun  with  a  new 
character  and  gives  a  chance  for  a 
tiansition  from  a  society  girl  of 
puritanical  ancestry  to  an  Arabian 
girl  fired  with  love  of  romance. 


Artistic  Press  Book  For 
Trimble  Series 

A  four-page  press  and  exploita- 
tion booklet,  size  9  by  12  inches, 
including  a  clipping  sheet,  to  be 
used  in  connection  with  the  ex- 
ploitation campaign  by  the  Anchor 
Film  Distributors,  Inc.,  in  further- 
ing sales  and  exhibitions  of  the 
Arthur  Trimble  two-reel  feature 
series,  is  just  off  the  press,  ac- 
cording to  Anchor's  publicity  de- 
partment. 


Unbiased  Jury  Lauds  1 'Success 

Murray  Garsson  Exhibits  Production 
Before  Experts  Who  Commend  It 


INDICATIVE  of  the  confidence 
held  by  Murray  W.  Garsson  in 
•he  exceptional  merits  of  "  Suc- 
cess," the  special  production  upon 
which  Ralph  Ince  and  a  cast  of 
sterling  artists  were  engaged  for 
five  months,  he  exhibited  the  fin- 
ished production  at  a  private  show- 
ing before  qualified  critics  last 
week,  with  no  purpose  other  than 
obtaining  such  criticisms  and  sug- 
gestions as  would  tend  to  render 
the  spectacle  "  audience-proof." 

Mr.  Garsson,  determined  to  ob- 
tain unprejudiced  viewpoints,  in- 
vited two  people  to  the  showing: 
George  D.  Gould,  formerly  Man- 
aging Editor  of  Motion  Picture 
News  . 

The  showing  was  held  with  the 


production  as  yet  without  the  "  fin- 
ishing touches." 

George  D.  Gould,  now  syndicat- 
ing picture  news  in  over  three  hun- 
dred leading  newspapers  in  the 
country,  commented : 

"  It  would  hit  them  hard  even  in 
its  rough  form.  Personally,  I  rank 
it  among  the  three  best  pictures  I 
have  viewed  in  the  past  eight  years 
— and  I  have  seen  most  of  them. 
Title,  director,  story,  cast  and 
execution  lend  to  a  production 
which  is  going  to  hold  any  audience 
every  minute — and  send  'em  out 
talking  to  bring  in  other  crowds." 

Following  the  constructive  criti- 
cisms made  by  those  called  in  to 
view  the  production,  prints  are  now 
being  prepared  of  the  finished  pic- 
ture for  view  by  distributors. 


New  Fictionization  of 
4 'Plunder"  Ready 

SINCE  Pearl  White  publicly  an- 
nounced that  "  Plunder "  was 
her  farewell  to  the  screen,  Pathe 
reports  the  receipt  from  magazine 
and  newspaper  publishers  of  press- 
ing inquiries  about  the  customary 
Patheserial  fictionization.  These 
inquires  are  further  stimulated  by 
news  of  the  nation-wide,  pre-release 
bookings  of  "  Plunder,"  together 
with  the  broadcast  publication  of 
scenes  from  the  earlier  episodes. 

In  response  to  these  inquiries 
Pathe  announces  that  the  fictioniza- 
tion of  "  Plunder "  from  the  pen 
of  Herbert  Crooker,  is  written 
with  the  same  grasp  of  incidenti 
and  critical  dramatic  scenes  which 
have  characterized  his  widely-pub- 
lished serial  stories  adapted  from 
previous  Patheserials. 

As  in  previous  instances,  many 
theatres  playing  "  Plunder  "  will  run 
a  slide  calling  attention  to  local 
publication  of  the  novelization, 
while  the  latter  will  print  a  list  of 
the  houses  in  its  territory,  where  the 
serial  is  being  played. 


Our  Gang"  Series  Acclaimed 

Pathe's  New  Comedies  With  Johnny 
ones  Get  National  League  Indorsement 


TWO  comedies  of  the  2-reel  Our 
Gang  series  released  by  Pathe 
were  marked  for  special  praise  in 
connection  with  Christmas  week 
showings.  Of  "  Saturday  Morn- 
ing"  at  the  Capitol  theatre  The 
Evening  Globe  reported  that  it 
"  took  all  the  picture  honors."  The 
Evening  Sun  said :  "  '  Saturday 
Morning '  is  a  hilarious  outpouring 
of  vouthful  mirth."  Evening  Tele- 
gram :  "  '  Saturday  Morning  '  is 
one  of  the  funniest  and  best  of  the 
Our  Gang  Series.  It  will  please 
grown-ups  to  see  as  well  as  the 
children." 

Apropos,  Pathe  quotes  the  fol- 
lowing letter  dated  December  27, 
from  Adele  F.  Woodward,  presi- 
dent of  the  National  Motion  Picture 
League : 

"  Kindly  accept  the  sincere  appre- 
ciation of  the  National  Motion  Pic- 
ture League  for  the  loan  of  the  pic- 
ture entitled  '  The  Firefighters '  for 
their  entertainment  on  December  9 
at  the  Children's  theatre. 

"  In  our  children's  matinees  we 
have  played  to  many  thousands  of 
children  in  all  parts  of  the  country- 
and  have  yet  to  find  a  more  enter- 


"Town  That  Forgot 
God"  For  Early 
Release 

ttnpHE  TOWN  THAT 
FORGOT  GOD,"  a 
Fox  special  produc- 
tion that  comes  to  exhibitors 
fresh  from  a  ten-week  run  on 
Broadway,  is  soon  to  be  re- 
leased to  exhibitors. 

Eastwood  Lane,  noted 
music  composer,  has  written 
his  highest  commendation  of 
the  musical  score  which  Erno 
Rapee  prepared  for  "  The 
Town  That  Forgot  God." 


taining  picture.  The  walls  of  the 
theatre  rang  with  the  hearty,  spon- 
taneous laughter  of  children  and 
adults  at  the  funny  antics  of  chil- 
dren and  animals  as  they,  in  a  per- 
fectly natural  manner,  went  about 
'  fiavin'  fun.' " 


"Grandma's  Boy" 
Shows  at  Beverly  Hills 

"  Grandma's  Boy  "  was  one  of  the 
principal  attractions  on  a  special 
screen  program  arranged  for  ex- 
hibition at  the  Beverly  Hills  resi- 
dence of  Mary  Pickford  and  Doug- 
las Fairbanks  on  the  evening  of  De- 
cember 21st,  according  to  word 
from  the  Associated  Exhibitors' 
home  office.  The  showing  was  in 
the  nature  of  a  Christmas  entertain- 
ment arranged  for  friends  of  the 
stars. 


Axe-handles  or  Xylophones? 

If  you  want  to  tell  the  story  of  your  product  in  motion 
pictures  we  can  help  you. 

No  matter  what  your  story  we  can  bring  pulsating  life 
to  it.    We  can  make  it  interesting. 

May  we  tell  you  what  we  have  done  for  others?  It 
will  prove  what  we  can  do  for  you. 

NEGATIVES  STORED  FREE 
Write  for  full  particulars 


Developing 

Printing 

Tinting 


Toning 
Editing 
Titling 


film  reduced  to 
Standard  Safety 

fireproof  film 
all    fire  under- 


Ordinary 
American 
Size.- 

(Absolutely 
passed  by 
writers.) 

We  have  a  film  printing 
capacity  of  one  million  feet 
weekly. 

American  Film 
Company 

Incorporated 

6227  Broadway 
Chicago,  Illinois 
and  London,  England 

.Samuel  S.  Hutchinson, 
President 


American  10  Points : 

1.  — QUALITY.     Print,  known  for 

brilliancy  and  clearness.  Expert 
staff,  trained  by  yean  of  experi- 
ence, auura  highest  quality 
prints  obtainable. 

2.  — REPUTATION.     Gained  in  10 

years  of  experience. 

3.  — RESPONSIBILITY.    A  concern 

of  strong  financial  standing. 

4.  — LOCATION.       In    the  proper 

geographical  location,  assuring 
quick  delivery  anywhere. 

5.  — EQUIPMENT.    All  of  the  most 

modern  obtainable. 

6.  — CLEANLINESS.      Within  two 

blocks  of  Lake  Michigan.  Away 
from  dirt  and  dust. 

7.  — SAFETY.      Plant  approved  by 

City  of  Chicago  and  Board  of 
Fire  Underwriters. 

8.  — PROMPTNESS.   Accustomed  to 

serve  exacting  requirements. 

9.  — PRICES.    Reasonable  and  com- 

petitive. 

10. — GUARANTEES.  Write  for  our 
unique  guarantee  of  quality 
work. 


r 


478 


Motion    Picture  News 


"Secrets  of  Paris"  Has 
Big  N.  Y.  Week 

ECRETS  OF  PARIS" 
^  presented  by  C.  C. 
^  Burr,  president  of 
Mastodon  Films,  Inc.,  did  the 
biggest  business  in  many 
months  at  the  B.  S.  Moss 
Cameo  Theatre,  New  York, 
the  week  of  January  7th,  ac- 
cording to  the  Burr  offices. 

It  was  beaten  by  only  two 
pictures  since  the  house  was 
opened,  "Peacock  Alley"  and 
John  Barrymore  in  "Sherlock 
Holmes"  and  in  the  case  of 
"Peacock  Alley"  it  came 
within  $160  of  the  world's 
premiere  of  that  pictrue  at 
which  Mae  Murray  personal- 
ly appeared,  the  date  also  be- 
ing the  opening  of  the  the- 
atre. 

"Secrets  of  Paris"  brought 
more  money  into  the  Cameo 
box  office  during  its  run  there 
than  any  picture  that  has 
played  the  house  in  months, 
it  is  claimed.  At  the  open- 
ing on  Sunday,  January  7th, 
the  theatre  was  literally 
jammed  and  the  entire  lobby 
crowded  with  those  waiting 
to  get  in  to  see  the  film. 
This  also  happened  several 
times  during  the  week  and  to 
even  a  greater  extent  on  Sat- 
urday, the  closing  night. 

Ray's  Latest  Approved 
at  Pre-View 

"  In  '  The  Girl  I  Loved  '  Charles 
Ray  has  proved  himself  a  supreme 
artist  of  human  emotions,  in  the 
history  of  a  human  soul,"  said  a 
reviewer  for  the  Los  Angeles  Ex- 
press following  a  recent  pre-view 
of  Mr.  Ray's  second  big  photoplay 
feature  for  United  Artists  Corpo- 
ration, scheduled  for  early  release. 

" '  The  Girl  I  Loved,'  a  screen 
version  of  the  James  Whitcomb 
Riley  classic  poem,  marks  another 
epoch  in  the  artistic  career  of 
Charles  Ray.  To  Patsy  Ruth  Mil- 
ler also  was  accorded  the  oppor- 
tunity to  distinguish  herself  almost 
equally  with  the  star,  a  remark- 
able generosity  in  such  a  produc- 
tion. Miss  Miller  appreciated  her 
chance,  although  she  might  easily 
have  overlooked  it. 

"Whether  Mr.  Ray  knows  it  or 
not  this  new  picture  has  helped  to 
strengthen  his  pictures  measurably, 
in  preserving  the  illusion  of  re- 
ality." 


Is 


"Thru  the  Flames" 
Completed 

The  completion  of  the  big  fire 
Special,  featuring  Richard  Tal- 
madge,  which  will  be  released  under 
the  title  of  "  Through  the  Flames," 
is  announced  by  Phil  Goldstone. 

The  picture  was  directed  by  Jack- 
Nelson,  and  the  cast  includes  Char- 
lotte Pierce,  Chas.  Mailes,  M. 
Geary,  S.  J.  Bingham,  Edith  Yorke, 
Fred  Kohler,  Ruth  Langston,  Tay- 
lor Graves,  George  Sherwood  and 
Pal,  the  Dog. 


Claim  Record  for  Indoor  Set 

Battery  and  Bowling  Green  are  Re- 
luced  for  "Little  Old  New  York" 


prodi 


WHAT  is  claimed  to  be  the 
largest  and  most  remark- 
able indoor  set  ever  used  in  a  mo- 
tion picture,  has  just  been  com- 
pleted for  Marion  Davies'  next 
Cosmopolitan  super-special,  "Little 
Old  New  York."  It  is  a  reproduc- 
tion of  the  Battery  and  Bowling 
Green  as  it  looked  a  century  ago, 
during  which   picturesque  period 


"Streets  of  Paris"  set  in  Marion 
Davies'  present  release  "When 
Knighthood  Was  in  Flower."  This 
latter  set,  the  biggest  ever  con- 
structed up  to  that  time,  required 
28,000  square  feet  of  floor  space, 
to  the  60,000  for  this  gigantic  one 
for  "Little  Old  New  York." 

To  properly  light  this  set  pre- 
sented a  great  problem  which  was 


scenes  of  "Little  Old  New  York"  nnany  solved  by  the  Brooklyn  Edi 
are  laid.  son  Company,  which  provided  spe- 
No  studio  in  the  world  is  big  cial  generators  capable  of  furnish- 
enough  to  hold  this  imposing  set,  ing  1,250,000  watts.  The  immense 
which  measures  300x200  feet,  and  set  is  now  being  illuminated  by  45 
covers  a  floor  space  of  60,000  feet,  sunlight  arcs,  of  1,000,000  candle 


The  only  kind  of  structure  with 
sufficient  floor  space,  was  an 
armory.  But  to  get  possession  of 
one,  many  difficulties  had  to  be 
overcome  not  the  least  of  which 
was  a  tenancy  of  more  than  a 
month. 

Finally,  through  the  cooperation 
of  Colonel  Thomas  Fairservis, 
commanding  officer  of  the  famous 
106th  Infantry,  the  23d  Regiment 
Armory,  at  Bedford  and  Atlantic 
Avenues,  Brooklyn,  was  secured. 
Upon  the  drill  floor,  which  mea- 
sures 350x250  feet,  a  remarkable 
replica  of  Bowling  Green  and  the 
Battery  has  just  been  completed. 

Some  idea  of  the  magnitude  of 
this  wonderful  set  may  be  had  from 
a   comparison   with  the  famous 


power  each;  24  domes,  or  over- 
head "  hard  "  lights ;  36  banks,  or 
side  lights ;  and  30  spotlights.  This 
enormous  candle  power  will  make 
the  most  remote  recesses  of  the 
armory  glisten  as  with  dazzling 
sunlight. 

Bowling  Green  in  1807,  was  the 
most  exclusive  residential  district 
of  New  York.  There  were  lo- 
cated the  homes  of  the  Schuylers, 
the  Delevans,  of  the  first  John 
Tacob  Astor,  the  first  Cornelius 
Yanderbilt,  of  the  De  Puysters,  and 
the  Livingstons. 

Joseph  Urban  designed  this  re- 
markable set  from  historical  data 
gathered  by  experts  during  the 
past  three  months. 


Theatre  Club  Gives  Endorsement 

Officially  Approves  Associated  Ex- 
hibitors "A  Bill  Of  Divorcement*' 


Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  G0RHAM 


THE  unofficial  endorsement  giv- 
en the  Associated  Exhibitors 
feature,  Constance  Binney  in  "A 
Bill  of  Divorcement,"  by  400  mem- 
bers and  guests  of  the  Theatre 
Club,  Inc.,  of  New  York,  follow- 
ing the  special  showing  in  Hotel 
Astor,  December  26th,  was  rein- 
forced by  action  taken  officially  by 
the  organization  at  its  first  January 
meeting,  this  week. 

The  entire  session  was  devoted 
to  a  consideration  of  this  picture, 
a  general  expression  of  opinion 
being  invited.  A  large  number  of 
women  spoke  and  their  opinions 
were  unanimously  favorable.  Mrs. 
William  J.  Gaudmeer,  of  115  West 
120th  Street,  who  is  well  known  in 
the  intellectual  and  women's  club 
life  of  New  York,  was  one  of  sev- 
eral to  declare  the  picturization 
better  than  the  play,  which  ran  at 
the  Times  Square  theatre  during 
the  entire  season  of  1921-22,  and 
ever  since  has  been  repeating  its 
metropolitan  triumph  elsewhere  in 
the  country. 

"  I  saw  the  play  last  season,"  sa'd 
Mrs.  Gaudineer,  "  and  can  truth- 
fully say  that  I  enjoyed  the  picture 
more.  In  the  play  the  husband  is 
supposed  to  be  suffering  from  shell 
shock.  No  woman  who  had  a  boy 
in  the  late  war  could  countenance 
a  divorce  obtained  under  these  con- 
ditions. But  in  the  picture  the  af- 
fliction of  the  husband  is  heredi- 
tary. Hence,  the  picture  is  more 
satisfying  than  the  play.  It  was 
indeed  a  very  entertaining  and  in- 
teresting feature,  wonderfully  well 
acted    and    abounding    in  lovely 


scenes.  In  seeing  it  we  had  a  rare 
tieat." 

Mrs.  Laura  F.  Bardwell,  chair- 
man of  the  club's  motion  picture 
committee,  also  approved  the  omis- 
sion of  the  reference  to  shell 
shock,  declaring  that  in  the  pictur- 
ization the  force  of  the  sacrifice 
made  by  the  daughter,  who  dis- 
misses her  fiance  in  order  to  devote 
her  life  to  her  father,  is  strength- 
ened greatly. 

Mrs.  James  Barr,  557  West  148th 
Street,  another  leader,  said :  "  The 
official  acknowledgment  of  the 
club  will  hardly  convey  to  Associ- 
ated Exhibitors  the  very  great  ap- 
preciation of  the  club  as  individ- 
uals, not  only  of  the  great  merit  of 
the  production,  but  of  the  organiza- 
tion's extraordinary  generosity  in 
supplying  this  high  class  entertain- 
ment for  us." 


New  Title  Announced 
By  Arrow 

The  Anchor  Film  Distributors, 
Inc.,  announces  that  its  first  of  a 
series  of  features  starring  Hobart 
Bosworth  will  be  released  under 
the  title  of  "  The  Man  Alone,"  in- 
stead of  "The  Law  of  the  Sea." 

"The  Man  Alone"  is  a  Gold 
Seal  production.  It  was  produced 
by  the  Motion  Picture  Utility  Cor- 
poration of  San  Francisco.  Wil- 
liam H.  Clifford  directed  from  the 
continuity  prepared  by  Clarence 
Badger. 


New  Exploitation  Aids 
by  Goldwyn 

GOLDWYN  PICTURES 
CORPORATION 
through  its  exploitation 
department,  recently  inaugu- 
rated a  new  system  of  ex- 
ploitation aids  that  should 
help  the  exhibitor  sell  the 
picture  to  the  public.  Eddie 
Bonns,  manager  of  exploita- 
tion for  Goldwyn,  has  gotten 
out  these  booklets  with  aid 
of  W.  R.  Ferguson,  Gold- 
wynner  at  headquarters.  This 
is  in  addition  to  the  pages  in 
the  press  and  service  book 
devoted  to  exploitation.  It 
is  based  largely  upon  ex- 
ploitation stunts  that  have  al- 
ready been  tried  out. 

The  most  recent  issue  of 
these  Exploitation  Aids  is 
devoted  to  Marshall  Neilan's 
production,  "  The  Strangers' 
Banquet,"  and  consists  of 
thirty  mimeographed  pages. 
The  booklet  is  sent  to  each 
Goldwynner  and  to  each 
salesman  at  all  of  the  branch 
exchanges. 

Novarro  Is  Signed  for 
Metro  Releases 

Ramon  Novarro  signed  this 
week  a  long-term  contract  to  ap- 
pear in  photoplays  released  by 
Metro  Pictures  Corporation. 

This  young  Spanish  screen  ac- 
tor, discovered  some  time  ago  by 
Rex  Ingram  and  cast  for  the  part 
of  Rupert  of  Hentzau  in  this 
director's  production,  "  The  Pris- 
oner of  Zenda,"  followed  his  suc- 
cess in  this  story  with  another  in 
"  Trifling  Women." 

Before  the  Metro  contract  was 
signed,  Mr.  Novarro  was  given  the 
part  of  the  beachcomber  in  Mr. 
Ingram's  "  Where  the  Pavement 
Ends,"  a  South  Seas  story  by  John 
Russell.  This  picture  was  made  in 
Miami,  Florida,  and  in  Cuba.  It 
will  present  Mr.  Novarro  as  co- 
star  with  Alice  Terry. 

A  similar  arrangement  will  be 
followed  in  Rex  Ingram's  next 
production,  "  Scaramouche,"  based 
on  Rafael  Sabatini's  novel,  which 
will  be  picturized  by  arrangement 
with  Charles  L.  Wagner. 


Real  Prison  Views  Seen 
in  Fox  Special 

Interesting  interior  and  exterior 
views  of  the  famous  San  Quentin 
prison  are  seen  in  the  new  Fox  spe- 
cial, "  The  Face  on  the  Barroom 
Floor,"  which  is  on  the  January  re- 
lease schedule  of  Fox  Film  Cor- 
poration. 

The  scenes  were  made  during  the 
filming  of  a  daring  prison  outbreak 
which  is  one  of  the  many  big  thrills 
shown  in  the  production.  In  order 
to  make  the  scene  as  realistic  as 
possible  Director  Jack  Ford  ob- 
tained permission  from  the  prison 
authorities  to  stage  the  scene  inside 
the  prison  walls. 

The  filming  of  this  episode  of  the 
photodrama  was  made  while  the 
prisoners  were  at  home  on  the  farm 
which  joins  the  prison  proper.  The 
fight  and  the  escape  of  the  prisoners 
was  staged  in  exactly  the  same  man- 
ner as  one  of  America's  most  no- 
torious confidence  men  made  his 
way  to  freedom  from  San  Quentin. 


January    27,  1923 


479 


Barry  Starts  Personal 
Appearance  Tour 

WESLEY  BARRY,  the 
Warner  Brothers  star, 
started  last  week  for 
Boston  on  the  first  lap  of  a 
twelve  weeks'  personal  ap- 
pearance tour  in  connection 
with  his  latest  picture,"Heroes 
of  the  Street,"  a  Harry  Rapf 
production,  which  will  be 
shown  at  the  Modern  and 
Beacon  theatres. 

The  itinerary  as  planned 
will  take  Barry,  after  spend- 
ing a  week  in  Boston,  to  the 
Columbia  theatre,  Reading, 
Pa.;  the  Regent,  Harrisburg, 
Pa.;  Dallas  and  Fort  Worth, 
Texas;  Billings,  Butte,  Hel- 
ena, Great  Falls,  and  Mis- 
soula, Mont.;  Tacoma,  Seattle 
and  Spokane,  Wash.,  and 
Portland,  Ore. 

Following  the  completion 
of  the  tour,  "  Freckles " 
Barry  will  begin  active  work 
on  the  first  of  three  produc- 
tions scheduled  f o  r  the 
coming  season,  "  David  Cop- 
perfield,"  the  fiction  master 
piece  by  Charles  Dickens,  to 
be  followed  by  "Little  Johnny 
Jones  "  and  "  George  Wash- 
ington, Jr.,"  both  by  George 
M.  Cohan. 

Lavish  Cabaret  Set  For 
Cosmopolitan 

What  is  described  as  the  acme 
of  lavishness  in  the  construction  of 
a  studio  cabaret  for  a  motion  pic- 
ture is  a  scene  filmed  during  the 
past  week  at  the  Thomas  Ince  Stu- 
dio, Culver  City,  Cal.,  for  Cosmo- 
politan's picturization  of  Fannie 
Hurst's  story,  "  The  Nth  Command- 
ment." 

This  particular  scene  is  said  to 
outdo  in  color,  magnificence  and 
lavishness,  any  of  the  most  sumptu- 
ous supper  clubs  and  midnight  res- 
taurants of  Broadway.  Adjoining 
the  dance  floor  is  large  fountain 
and  pool  on  the  edge  of  which 
three  different  groups  of  beauties 
are  artistically  poised.  At  inter- 
vals each  group  disintegrates  and 
the  beauties  splash  into  the  waters 
of  the  pool.  The  scene  gains 
added  beauty  from  the  fact  that  a 
Christmas  Eve  celebration  is  in 
progress.  It  is  here  that  Jimmy 
Fitzgibbons,  portrayed  by  Eddie 
Phillips,  brings  Sara  Juke,  the  role 
played  by  Colleen  More,  in  an  at- 
tempt to  win  her  from  her  sick 
husband. 

Miss  Moore  and  James  Morri- 
son are  featured  in  "The  Nnth 
Commandment."  The  cast,  in  ad- 
dition to  Eddie  Phillips,  includes 
Charlotte  Merriam  and  George 
Cooper.  Frank  Borzage  is  direct- 
ing from  the  scenario  of  Frances 
Marion. 


Bachmann  Sees  Bright  Future 

Lichtman  Treasurer  Expresses  Enthu- 
siasm   Over   Conditions  On  Coast 


Goldstone  Special  Is 
Under  Way 

Phil  Goldstone  announces  work 
is  being  started  on  his  Super  Spe- 
cial, entitled  "  His  Last  Race." 

This  will  be  an  all  star  picture. 
The  first  star  to  be  announced  in 
the  cast  is  Pauline  Stark. 

The  picture  will  be  in  seven  reels. 
It  will  be  directed  by  Reaves 
Eason;  photographed  by  Jackson 
Rose.  From  the  original  story  and 
continuity  by  E.  Richard  Schayer. 


RETURNING  from  a  trip  to  the 
coast,  J.  G.  Bachmann,  treas- 
urer of  the  Al  Lichtman  Corpora- 
tion and  of  Preferred  Pictures, 
Inc.,  expressed  enthusiasm  over 
motion  picture  conditions  there. 
Mr.  Bachmann  said  he  believed  the 
outlook  for  pictures  was  better  than 
ever  before  in  the  history  of  the 
industry. 

"  This  is  because  excellent  stories, 
interpreted  by  excellent  players,  are 
the  prevailing  thing  in  production," 
he  said.  "  Guesswork  in  making 
pictures  is  being  done  away  with 
by  level-headed  producers.  And 
the  level-headed  producers  are  the 
ones  who  are  putting  over  the  big 
successes. 

"  The  time  was  when  a  big  star 
could  put  anything  over  on  the 
screen.  But  the  public  has  changed 
that.  It  wants  not  only  a  good  star 
but  a  good  story,  well  produced. 
The  shrewd  producer,  realizing  this 
change  of  sentiment,  has  trimmed 
his  sails  accordingly  and  now  we 
have  the  following  recipe  for  a  pic- 
ture that  will  prove  a  big  box  office 
attraction :  One  good  story,  one 
good  director,  a  good  company  of 
good  actors,  all  to  be  well  flavored 
with  good  advertising,  publicity  and 
exploitation." 

After  explaining  that  he  went  to 
the  coast  to  consult  with  B.  P. 
Schulberg,  president  of  Preferred 
Pictures,  Inc.,  about  financial  plans 
for  the  ensuing  fiscal  year,  Mr. 
Bachmann  said : 


"  What  impressed  me  about  Pre- 
ferred Pictures  on  the  coast  was  the 
compactness  of  the  organization, 
the  feelnig  of  co-operation  existing 
between  Mr.  Schulberg  and  all  the 
employees  and  the  enthusiasm  of 
those  taking  part  in  the  productions. 

"  Tom  Forman  and  Gasnier  are 
like  brothers.  Forman  was  '  shoot- 
ing' 'The  Girl  Who  Came  Back.' 
It  was  a  night  scene.  Gasnier 
watched  him  for  a  time  and  then 
went  up  and  said,  '  Give  me  a  job 
for  tonight.'  '  All  right,'  replied 
Forman,  '  be  my  assistant  director 
for  tonight.'  Gasnier  took  the  job 
and  when  finished  Forman  said  '  I 
am  at  your  service  at  any  time  you 
want  me.' 

"  While  in  Los  Angeles  I  wired 
Al'  Lichtman  that  '  Poor  Men's 
Wives,'  was  one  of  the  greatest  pic- 
tures I  had  ever  seen.  When  I  saw 
the  picture  run  in  the  rough  it  con- 
sisted of  nine  reels,  and  yet  in  that 
uncut  shape  it  held  me  spellbound. 

"  I  saw  '  Are  You  a  Failure  ?' 
Some  time  ago  I  met  Larry  Evans, 
who  told  me  he  had  a  story.  He 
asked  me  to  read  it.  I  did,  I  read 
it  to  Lichtman.  We  considered  it  a 
world-beater.  Then  Tom  Forman 
made  a  great  picture  of  that  story, 
which  is  '  Are  You  A  Failure?' 

"  Another  wonderful  picture  is 
'  The  Girl  Who  Came  Back.'  Miriam 
Cooper  does  better  work  in  this  pic- 
ture than  ever  before  in  her  career." 


Press  Sees  Final  Scenes  Shot 

"The'  Broken  Violin'*  For  Release  by 
Arrow  Has  Many  Exciting  Incidents 


MEMBERS  of  the  press  and  rep- 
resentatives of  the  Arrow  Film 
Corporation  visited  Stamford, 
Conn.,  on  Saturday  of  last  week  to 
witness  the  taking  of  some  of  the 
final  scenes  for  "  The  Broken  Vio- 
lin," the  special  being  made  by  At- 
lantic Features  for  early  release  un- 
der the  banner  of  Arrowplays  De- 
luxe. This  production  will  be 
among  those  scheduled  to  go  in  the 
first  eight  of  this  series.  The  name 
Arrowplays  Deluxe  was  selected  to 
stamp  the  productions  so  named  as 
the  finest  product  of  the  Arrow. 

The  scenes  made  on  Saturday 
mark  the  climax  of  the  picture 
where  the  hero,  Reed  Howes,  dis- 
covers that  his  young  sister,  Rita 
Rogan,  has  been  abducted  by  one  of 
the  villians,  Gladden  James.  She  is 
being  rushed  out  to  sea  in  a  high- 
powered  motor  boat  and  the  hero- 
ine, Dorothy  Mackaill,  drives 
Howes  to  the  shore  where  he  com- 
mandeers the  services  of  an  airplane 
and  pursues  the  fugitive  motor  boat. 
After  an  exciting  chase  the  fleeing 
speed  boat  is  overtaken  but  refuses 
to  stop.  The  result  is  that  Howes 
leaps  from  the  'plane  to  the  boat 
and  after  a  most  exciting  fight  suc- 
ceeds in  rescuing  his  sister.  In  the 
course  of  the  fight  the  boat  is  over- 
turned and  sunk  and  the  villain 
drowned,  but  the  airplane  circling 
above,  rescues  brother  and  sister 
and  returns  them  safely  to  shore 
and  happiness. 


Considering  the  fact  that  the 
scenes  were  shot  by  Director  Jack 
Dillon  at  a  time  when  the  tempera- 
ture was  hovering  around  the  zero 
mark  it  may  well  be  imagined  that 
the  action  furnished  plenty  of 
thrills,  not  only  to  the  participants 
but  to  the  large  group  of  spectators 
who  gathered  about  a  huge  bonfire 
on  the  Long  Island  coast  and  en- 
deavored to  keep  warm. 

Director  Dillon  employed  several 
speed  boats,  a  schooner  and  two  air- 
planes to  lake  part  in  the  action  and 
for  use  by  his  cameramen.  One 
cameraman,  George  Fresihinger, 
was  in  a  plane  following  the  action 
from  the  sky  while  another,  James 
Mason,  operated  an  Akely  camera 
from  the  shore.  The  others,  headed 
by  George  Peters,  were  located  in 
the  various  boats. 


Of 


Goldstone  Disposes 
Territory 

Phil  Goldstone  announces  that 
Sidney  Lust,  Super  Attractions 
Film  Company,  has  purchased  the 
rights  on  his  Special  "  Deserted  al 
the  Altar  "  for  the  Washington  ter- 
ritory, and  that  the  Universal  Film 
Company  has  purchased  the  rights 
for  Australia  and  Japan.  Wm.  K. 
Howard,  who  directed  "  Captain 
Fly  by  Night,"  and  is  now  finishing 
"The  Fourth  Musketeer,"  will  di- 
rect another  Special  for  Goldstone. 


Doug's  "Robin  Hood" 
Goes  Big  in  Pittsburgh 

SHOWING  to  the  biggest 
first  night  business  in  the 
history  of  the  Pitt  thea- 
tre, Pittsburgh,  Pa.,  Douglas 
Fairbanks'  latest  photoplay 
feature,  "  Douglas  Fairbanks 
in  Robin  Hood,"  a  United 
Artists  Corporation  release, 
had  a  most  brilliant  and  sen- 
sational opening  last  Monday 
evening,  the  advance  sale  of 
seats  being  the  largest  in  the 
records  of  the  house,  which 
has  played  all  of  the  biggest 
of  theatrical  successes,  ac- 
cording to  United  Artists. 

The  opening  of  "  Douglas 
Fairbanks  in  Robin  Hood " 
not  only  was  brilliant  from 
a  box-office  standpoint,  but 
brilliant  as  well  in  the  per- 
sonnel of  the  audience  which 
jammed  every  small  bit  of 
available  space  in  the  theatre. 
Mayor  Magee  of  Pittsburgh 
really  was  the  master  of  cere- 
monies, and  others  in  the  ex- 
ceptional throng  comprised 
the  leaders  of  the  city  admin- 
istration, members  of  the 
Pittsburgh  bar  and  bench 
and  nearly  every  one  of  social 
prominence  in  the  city. 

Wins  Music  Prize  For 
' 1  Headless   Horseman' ' 

To  Glenn  R.  Cooke,  of  143  Hem- 
enway  Street,  Boston,  Mass.,  has 
been  awarded  a  prize  of  $100  re- 
cently offered  by  Mr.  Jake  Louri, 
manager  of  the  Modern  and  Bea- 
con theatres  of  Boston,  through 
the  New  England  Conservatory  of 
Music,  for  the  best  cue-sheet  of 
incidental  music  suitable  for  using 
in  conjunction  with  the  showing 
of  "  The  Headless  Horseman,"  the 
motion  picture  built  upon  the  "  Le- 
gend of  Sleepy  Hollow "  and  re- 
leased by  the  Hodkinson  Corpora- 
tion. 

When  this  picture  was  exhibited 
in  Boston  at  Mr.  Louri's  theatres, 
where  it  broke  all  records  of  at- 
tendance for  the  past  six  years, 
Mr.  Louri  was  so  impressed  with  its 
musical  possibilities,  that  he  of- 
fered a  prize  for  the  best  adapta- 
tion received,  with  the  understand- 
ing that  the  faculty  of  the  New 
England  Conservatory  of  Music 
would  constitute  the  board  of 
judges. 

Mr.  Cooke  is  a  senior  at  the  Con- 
servatory, and  it  was  decided  that 
his  contribution,  in  rendition,  in 
tempo  and  in  its  thoroughly  sym- 
pathetic treatment  of  the  subject 
was  entitled  to  first  honors. 


P*"  3*DOFTHE 
6  BOX  OFFICE 
WINNERS 


480 


Motion    Picture  News 


Sec.  Davis  Commends 
Fox  Special 

SECRETARY  OF  LA- 
BOR DAVIS,  who  in  ad- 
dition to  his  cabinet  posi- 
tion holds  the  title  of  Director 
of  the  Child  Welfare  Bureau 
of  the  Labor  Department  of 
the  United  States,  recently 
viewed  the  Fox  special,  "Who 
Are  My  Parents?"  at  Loew's 
State  theatre,  Los  Angeles, 
during  a  visit  to  that  city. 

Following  the  show,  Mr. 
Davis  issued  this  unsolicited, 
written  praise  of  the  produc- 
tion: 

'"Who  Are  My  Parents?' 
is  a  splendid  entertainment. 
In  addition  to  its  entertaining 
qualities,  it  drives  home  a 
touching  story  of  child  life, 
which  uncovers  one  of  the 
most  real  and  vital  problems 
of  the  American  nation.  It  is  a 
most  thrilling  story — soul  - 
stirring  and  heart-gripping. 
Every  man,  woman  and  child 
in  America  should  see  this 
picture." 

Making^Final  Shots  on 
4  'The  ^Common  Law" 

The  Common  Law,"  which  the 
Selznick  company  are  producing  on 
the  West  Coast,  is  nearing  comple- 
tion and  the  work  of  cutting  and 
titling  it  will  soon  be  in  progress. 
An  early  delivery  of  the  trial  print 
at  the  home  offices  in  New  York  is 
expected,  in  view  of  the  fact  that 
work  on  the  negative  and  test  prints 
has  been  going  right  along  while  the 
shooting  has  been  in  progress.  The 
picture  is  likely  to  be  released  with- 
in the  next  few  weeks. 

George  Archainbaud  is  directing 
the  picture  using  the  following  well 
known  players :  Corinne  Griffith, 
Conway  Tearle,  Elliott  Dexter, 
Doris  May,  Hobart  Bosworth, 
Miss  DuPont,  Bryant  Washburn, 
Phyllis  Haver,  Harry  Myers  and 
Wally  Van. 


Warner  Picture  Wins  Approval 

"Little  Church  Around  The  Comer**  . 
Commended  at  Preview  Presentation 


sum  can 
do  it! 


A PREVIEW  presentation  of  the 
Warner  Brothers  classic  of  the 
screen,  "  Little  Church  Around  the 
Corner,"  was  given  recently  at  the 
Wilshire  theatre,  Los  Angeles,  be- 
fore an  audience  that  is  said  to  have 
taxed  the  house  to  twice  its  capacity. 
The  production  was  directed  by 
William  A.  Seiter,  and  the  story 
was  written  by  Olga  Printzlau, 
based  upon  the  play  by  Charles 
Blaney  and  the  novel  by  Marion 
Russell. 

Frances  Agnew,  the  Hollywood 
correspondent  of  the  Morning  Tele- 
graph, in  commenting  on  the  pre- 
view said :  "  They  stood  in  the  aisles 
to  see  and  applaud  this  feature 
which  is  one  of  the  most  entertain- 
ing and  effective  photoplays  we 
have  seen  in  a  long  time.  It's  a  pic- 
ture that  is  sure  to  win  favor  for 
the  box-office  and  the  approval  of 
censor  boards  and  spectators  every- 
where." 

The  production  is  said  to  contain 
an  exceptional  number  of  powerful 


climaxes  filmed  amid  the  back- 
ground of  spectacular  and  massive 
sets  of  the  Pennsylvania  coal  mines 
in  which  were  used  thousands  of 
extras.  The  story  of  "  Little 
Church  Around  the  Corner  "  is  de- 
clared to  be  one  of  the  sweetest 
ever  told  on  the  silver  screen. 

It  contains  an  appeal  that  is  uni- 
versal in  its  application  in  that  the 
romantic  flavor  is  declared  to  be 
mingled  with  the  truism  that  there's 
a  little  church  in  every  man's  heart. 
The  play  by  Charles  Blaney,  fol- 
lowed by  the  novel  by  Marion  Rus- 
sell, has  been  in  vogue  for  many 
years,  and  its  continued  success  is 
said  to  be  of  unusual  value  to  the 
exhibitors  booking  the  production. 

Prominent  members  of  the  cast 
headed  by  Claire  Windsor  include 
Kenneth  Harlan,  Walter  Long, 
Margaret  Seddon,  Bessie  Love,  Ho- 
bart Bosworth,  Alex  Francis, 
George  Cooper,  Cyril  Chadwick, 
Tom  Kennedy  and  Winter  Hall. 


Buster  Keaton  Back  with  Metro 

Contracts  Are  Closed  for  Star  to 
Make  Comedies  of  Feature  Length 


CONTRACTS  have  been  closed 
whereby  Buster  Keaton  will 
again  be  a  star  for  Metro  Pic- 
tures Corporation  and  will  appear 
in  comedies  of  feature  length,  pro- 
duced by  Joseph  M.  Schenck. 

The  return  of  Mr.  Keaton  to  the 
Metro  fold,  wherein  he  won  his 
first  fame,  is  regarded  as  making 
the  group  of  Metro  attractions 
most  powerful.  In  the  fairly  brief 
time  in  which  the  comedian  has 
been  before  the  picture-going  pub- 
lic he  has  made  a  place  for  him- 
self in  the  hearts  and  risibilities 
of  the  world  distinctively  his  own. 
His  sure  instinct  of  the  ridiculous 
is  unparalleled.  It  has,  even  in 
the  pictures  of  shorter  length,  made 
Keaton  comedies  far  more  mag- 
netic entertainment  than  even  the 
unusual  dramatic  feature;  and, 
given  the  scope  of  five  reels,  Metro 
is  confident  that  these  laugh-makers 
will  more  than  triple  their  former 
value. 

Mr.  Keaton's  return  to  the  Metro 
fold  is  in  the  nature  of  a  home- 
coming, for  his  earliest  comedies 
were  released  by  this  company.  His 
reputation  as  a  stellar  screen  co- 
median was  established  during  his 
affiliation  with  this  organization, 
which  has  always  taken  pride  in  the 
fact  that  it  helped  make  the  come- 
dian the  favorite  that  he  is  today. 

No  details  were  made  known 
concerning  the  contract  which  has 
been  signed  between  Mr.  Schenck 
and  the  Metro  representatives,  but 
plans  have  already  been  set  in  mo- 
tion for  the  production  of  a  series 
of  full-length  feature  comedies. 

The  comedian,  whose  full  name 
is  Joseph  Francis  Keaton,  achieved 
considerable  popularity  in  the 
vaudeville  act  known  as  The  Three 
Keatons.  His  father,  also  a  mem- 
ber of  the  trio,  coached  young  Bus- 
ter until  he  became  a  marvel  at 
acrobatic  clowning.  After  his 
vaudeville  tours,  Mr.  Keaton  en- 


tered into  motion  picture  work, 
playing  in  companies  of  the  lead- 
ing comedians.  His  first  Metro 
picture  was  a  film  version  of  "The 
New  Henrietta,"  by  Winchell 
Smith  and  Victor  Mapes,  called  on 
the  screen  "The  Saphead."  This 
was  followed  by  a  series  of  two- 
reel  comedies  in  which  he  starred. 
His  last  Metro  picture  was  re- 
leased about  a  year  ago. 


Filming  on  "The  Fog" 
Starts  This  Month 

Actual  filming  of  William  Dud- 
ley Pellets  story,  "  The  Fog,"  to 
be  produced  for  Metro  release  un- 
der the  personal  supervision  of 
Max  Graf,  will  commence  during 
the  latter  part  of  this  month.  Max 
Graf  and  H.  H.  Van  Loan,  who 
have  been  working  on  the  screen 
adaptation,  have  returned  to  San 
Francisco  after  conferences  in  Hol- 
lywood with  Metro  studio  officials. 

The  author,  Mr.  Pelley,  will  go 
to  San  Francisco  this  week  to  con- 
fer with  Mr.  Graf  and  Mr.  Van 
Loan  regarding  the  final  draft  of 
the  scenario  and  to  make  sugges- 
tions regarding  types,  locales,  set- 
tings smd  other  details. 


Australian  Rights  Sold 
On'G.  B.  G.  Pictures 

Australian  rights  were  sold  this 
week  on  the  two  of  the  six  features 
already  completed  by  C.  B.  C.  Film 
Sales  Corporation. 

According  to  arrangements  made 
between  C.  B.  C.  and  Australasian 
Films,  Ltd.,  these  two  pictures, 
"  More  To  Be  Pitied  "  and  "  Only 
A  Shopgirl,"  have  been  taken  over 
by  the  latter  company  for  Austra- 
lian showing. 

Millard  Johnson,  American  rep 
resentative  for  the  Australian  firm, 
was  enthused  over  these  subjects. 


Burr  Nickle  Completing 
Releasing  Plans 

HAVING  made  eight  of 
the  12  pictures  they  are 
to  release  during  the 
coming  year,  and  having  cut 
and  titled  the  first  three,  the 
Burr  Nickle  Productions  has 
turned  its  attention  to  dis- 
tribution. A  careful  study  of 
the  existing  releasing  condi- 
tions in  the  industry,  with 
the  big  releasing  centers 
some  3,000  miles  away  in 
New  York,  convinced  the  di- 
rectors of  the  company  that 
it  was  time  for  Los  Angeles 
to  make  a  start  in  the  direc- 
tion of  becoming  a  releasing 
center. 

As  a  result,  additional  cap- 
ital was  brought  in  and  Rob- 
ert A.  Brackett,  formerly 
with  the  Selznick  releasing 
organization,  was  appointed 
sales  manager. 

Burr  Nickle  Productions 
have  been  busy  establishing 
their  own  releasing  organiza- 
tion in  the  27  key  cities,  on  a 
franchise  basis.  Their  first 
release  is  a  mystery  drama 
entitled,  "  Sunken  Rocks," 
.which  will  be  followed  by 
"  Tansy,"  a  beautiful  pas- 
toral drama  of  love,  intrigue 
and  loyalty  in  the  wide  open 
ranges  of  the  sheep  country. 
The  third  release  is  "  Bar- 
gains," a  screen  adaptation  of 
the  famous  stage  play  of  the 
same  name. 


"Plaything  of  Emperor' ' 
Given  Premiere 

The  premiere  presentation  of 
"The  Plaything  of  an  Emperor," 
Jesse  A.  Levinson's  current  release 
took  place  this  week  at  the  Para- 
mount theatre,  Newark,  N.  J.,  the 
showing  being  in  charge  of  D.  J. 
Shephard,  managing  director  of  the 
Branford. 

Although  the  opposition  in  the 
various  houses  were  Harold  Lloyd 
in  "Doctor  Jack,"  George  Beban 
&  Co.  in  person,  Quincy  Adams 
Sawyer  and  "The  Town  That  For- 
got God,"  the  Paramount  is  said  to 
have  done  the  largest  business  by 
far  it  has  done  during  the  past  year. 


Buster  Keaton,  who  returns  to  Metro's 


January    2 7 ,  1923 


481 


Gov.  Edwards  Endorses 
Hodkinson  Special 

GOVERNOR  EDWARD 
I.  EDWARDS,  of  New 
Jersey,  foe  of  the  Blue 
Laws  and  leading  advocate  of 
liberal  legislation,  was  the 
guest  of  the  W.  W.  Hodkin- 
son Corporation  at  their  New 
York  offices  recently,  where 
he  was  entertained  by  a  priv- 
ate showing  of  the  Hodkinson 
super-special.  "  Down  to  the 
Sea  in  Ships."  The  Governor 
was  accompanied  by  his  sec- 
retary, Harry  Foley. 

After  the  showing  of  the 
picture,  an  informal  reception 
was  held  in  the  projection 
room.  Among  those  present 
were  the  officials  of  the  Hod- 
kinson Corporation,  the  di- 
rector and  producer  of  the 
film  drama,  Elmer  Clifton 
and  Raymond  McKee,  who 
played  the  leading  male  role. 

The  Governor  was  enthus- 
iastic about  the  picture.  He 
was  particularly  interested  in 
the  harpooning  of  the  90-ton 
whale.  In  complimenting  Ray- 
mond McKee,  he  said  that  he 
was  delighted  to  meet  an  ac- 
tor who  had  the  courage  to 
undertake  so  dangerous  and 
hazardous  a  role. 

He  inquired  for  the  other 
star  in  the  picture,  Miss  Mar- 
guerite Courtot.  When  he 
learned  from  McKee  that  she 
had  been  operated  on  for  ap- 
pendicitis and  was  at  present 
in  St.  Michael's  Hospital. 
Newark,  N.  J.,  he  instructed 
his  secretary  to  send  her  a 
big  box  of  flowers. 

Complete  Circus  for 
"Souls  for  Sale" 

Goldwyn  pictures  has  built  a  com- 
plete circus  on  its  lot  at  Culver 
City,  Cal.,  for  certain  episodes  in 
the  new  Rupert  Hughes'  picture, 
"Souls  for  Sale."  A  "big  top"  was 
bought  from  Barnum  &  Bailey  and 
other  equipment  was  either  built  or 
purchased. 

All  of  this  circus  equipment  will 
go  up  in  flames  for  the  night  scenes 
of  "  Souls  for  Sale."  Author-Direc- 
tor Hughes  is  making  his  usual 
rapid  progress  upon  the  film. 

In  the  cast  are  Eleanor  Board- 
man,  Frank  Mayo,  Richard  Dix, 
Lew  Cody,  Mae  Busch  and  Barbara 
La  Marr. 

Eric  von  Stroheim  is  in  San 
Francisco  completing  the  continu- 
ity for  his  first  Goldwyn  picture, 
"McTeague,"  from  the  Frank  Nor- 
ris  novel. 


Strauss, 4 'Salome"  Being  Released 

Wiley  Announces  New  Picture  Version 
Ready    For  Independent  Market 


Real  Color  for  "The 
White  Frontier" 

Allan  Holubar,  who  is  directing 
Dorothy  Phillips  in  "The  White 
Frontier,"  a  First  National  release, 
is  preparing  to  take  a  long  jaunt  to 
get  real  local  color  for  this  original 
story  of  the  Canadian  northwest  by 
Jeffry  Deprend.  For  only  a  few 
shots  of  Montreal  the  director  will 
take  his  staff  and  part  of  his  com- 
pany to  the  big  Canadian  city. 

Holubar  has  made  many  of  his 
scenes  at  Truckee,  California,  and 
will  shoot  more  of  the  northwest 
locale  in  western  Canada.    The  de- 


ux fALCOLM  STRAUSS  SA- 
iM  LOME,''  an  entirely  new 
motion  picture  version  of  the  im- 
moral story,  is  now  ready  for  re- 
lease through  the  independent  mar- 
ket, it  is  announced  by  George  H. 
Wiley,  Inc.,  which  is  handling  the 
distribution. 

"  Malcolm  Strauss'  Salome "  is 
promised  as  a  novel  departure  from 
other  productions  of  the  same  sub- 
ject, not  only  in  acting  and  produc- 
tion, but  in  the  fact  that  it  uses  a 
new  and  original  story,  based  on  the 
Bible  story  of  Salome,  which  is  at 
the  same  time  spectacular  and 
wholesome. 

Diana  Allen,  formerly  a  Ziegfeld 
Follies  star  and  dancer,  appropri- 
ately plays  the  role  of  Salome, 
whose  dance  of  death  and  passion 
is  probably  the  most  famous  in  his- 
tory. Vincent  Coleman,  popular 
leading  man,  and  Christine  Win- 
throp  play  other  prominent  parts, 
heading  a  distinguished  cast  of 
players. 

Malcolm  Strauss,  noted  artist 
and  delineator  of  beautiful  women, 


personally  supervised  every  detail 
of  the  production.  Basing  his  pro- 
duction entirely  on  the  Bible,  Mr. 
Strauss  shows  Salome  as  an  inno- 
cent young  girl,  unfortunately 
caught  in  the  intrigue  and  plottings 
of  an  Oriental  court. 

"  The  only  thing  that  the  Bible 
says  on  the  subject  of  Salome,"  Mr. 
Strauss  states,  "  is  that  on  the 
birthday  of  Herod,  the  King,  Sa- 
lome danced  for  him,  whereupon  he 
asked  her  what  she  wanted,  prom- 
ising to  grant  any  wish.  Her 
mother,  Herodias,  made  her  ask  for 
the  head  of  John  the  Baptist,  who 
had  reviled  her  in  the  public  square, 
and  the  King  had  to  keep  his 
promise  and  comply.  Later,  the 
Bible  says,  Salome  went  to  Egypt." 

Apollo  Exchange,  Inc.,  has  ac- 
quired the  exhibition  rights  to  the 
picture  for  Greater  New  York  and 
Northern  New  Jersey;  Imperial 
Pictures  for  Eastern  Pennsylvania 
and  Southern  New  Jersey,  and  Fed- 
erated Film  Exchange  for  Mary- 
land, Delaware,  District  of  Colum- 
bia and  Virginia. 


Strong  Support  Given  Farnum 

Wanda  Hawley  and  Tom  Santschi  in 
Picture  Due  for  Release,  January  28 


WANDA  HAWLEY  and  Tom 
Santschi,  both  of  whom  have 
been  stars  in  their  own  right,  ap- 
pear in  support  of  William  Far- 
num in  his  most  recent  vehicle, 
"Brass  Commandments,"  an  adap- 
tation of  Charles  Alden  Seltzer's 
widely  read  novel,  according  to  ad- 
vice from  the  New  York  offices  of 
Fox  Film  Corporation  this  week. 
The  production  is  scheduled  for 
release  January  28th. 

In  addition  to  the  two  aforemen- 
tioned actors,  the  cast  boasts  the  in- 
clusion of  Claire  Adams,  one  of  the 
screen's  most  prominent  feminine 
leads,  and  such  character  portray- 
ers  as  Charles  Le  Moyne,  Joe 
Rickson,  Lon  Poff,  Al  Fremont, 
Joseph  Gordon  and  Cap  Anderson. 

The  picture,  which  was  adapted 
for  the  screen  by  Charles  Kenyon, 
presents  the  Fox  star  in  the  sturdy 
western  role  for  which  he  has  be- 
come famous.  Again  Farnum  is 
the  outdoor  westerner  in  quest  of 
justice  and  willing  to  use  his  fists 
and  firearms  in  its  fulfillment. 

Lynn  F.  Reynolds,  the  director, 
has  brought  forth  pictorially  the 
qualities  of  the  robust  star,  which 
has  endeared  him  to  his  vast  hosts 
of  admirers,  in  a  most  convincing 
and  acceptable  fashion,  and  with 
the  assistance  of  Cameraman  Dan 
Jennings  has  given  the  production 
a  scenic  background  whose  beauty 
and  grandeur  is  only  equalled  in 
photoplays  devoted  solely  to  the  re- 
cording of  nature  itself,  according 
to  the  Fox  offices. 

The  story  is  that  of  a  prominent 
New  York  clubman  who  is  called 
back  to  his  ranch  in  the  West  to 
rid  it  of  its  parasitic  outlawry  in 
the  shape  of  cattle  rustlers.  How 
he  accomplishes  this  with  the  aid 
of  his  brass  commandments,  bullets, 


and  wins  the  love  of  the  winsome 
hotel  clerk,  is  said  to  provide  an 
excellent  entertainment. 


College  Dignitaries  See 
times'  Features 

"  Burn  'Em  Up,  Barnes,"  and 
"  Sure  Fire  Flint,"  the  first  two 
Johnny  Hines'  features  were  given 
a  private  showing  last  week  in  the 
library  of  the  St.  Louis  University 
of  St.  Louis,  Mo.  There  was  a  dis- 
tinguished audience  of  professors 
and  students  of  the  college,  mem- 
bers of  the  Board  of  Trustees,  ad- 
ministrative officials  as  well  as 
prominent  local  city  officials  and 
men  from  public  life.  The  exhibi- 
tion was  given  at  the  request  of  E. 
M.  Ivancovitch,  a  member  of  the 
college  teaching  staff  who  is  inter- 
ested in  the  progress  of  American 
cinema  art. 

The  pictures  came  in  for  a  good 
deal  of  favorable  comment  as  was 
evident  from  a  letter  received  by 
C.  C.  Burr,  producer  of  the  Johnny 
Hines'  features. 


Will  Exploit  "Quincy 
Adams  Sawyer" 

Bert  Ennis,  special  exploitation 
man  for  Arthur  H.  Sawyer  and  Her- 
bert Lubin,  leaves  for  Chicago  this 
week,  where  "  Quincy  Adams  Saw- 
yer," the  all  star  Metro-L.  S.  spe- 
cial will  begin  an  engagement  at 
the  beautiful  Chicago  Theatre  on 
Monday,  January  29th. 

Ennis  will  devote  ten  days  of  in- 
tensive exploitation  to  the  picture, 
prior  to  the  opening.  Preliminary 
tie-ups  have  already  been  made 
with  the  Yellow  Taxicab  Company 
of  Chicago  and  T.  B.  Harms,  well 
known  music  publisher. 


Bryant  Washburn  Signs 
for  "Temptation" 

BRYANT  WASHBURN 
has  been  signed  up  to 
play  a  leading  role  in 
"Temptation,"  third  on  the 
C.  B.  C.  Film  Sales  Corpora- 
tion series  of  six  features. 

Mr.  Washburn,  it  is  an- 
nounced, was  selected  some 
time  ago  by  the  C.  B.  C.  of- 
ficials, and  by  Director  Ed- 
ward J.  Le  Saint,  as  being 
excellently  suited  to  the  role 
outlined  in  the  story  and  con- 
tinuity. 

It  is  announced  that  an  en- 
tire cast  for  "Temptation"  is 
tentatively  lined  up,  includ- 
ing, like  "Only  A  Shopgirl," 
an  all-star  array. 

"We  aim  to  make  each  pic- 
ture better  than  the  last," 
says  Producer  Harry  Cohn — 
"and  the  cast  of  'Temptation,' 
when  it  is  finally  announced, 
will  be  even  stronger  than  the 
one  in  'Only  A  Shopgirl.' " 


Clift  Is  Planning  Big 
London  Pictures 

According  to  the  London  Times, 
Denison  Clift,  former  Lasky  scenar- 
ist and  Fox  director,  has  achieved 
the  premier  position  as  director  of 
British  pictures. 

"  A  Bill  of  Divorcement,"  star- 
ring Constance  Binney,  to  be  shown 
in  American  cinemas  early  this  year, 
is  rated  as  the  best  British  picture 
of  the  year. 

"  This  Freedom,"  the  A.  S.  M. 
Hutchinson  novel,  has  just  been 
completed  in  London,  and  will  be 
ready  in  March. 

Mr.  Clift  is  now  directing  "  Out 
to  Win,"  founded  on  the  London 
stage  success,  and  upon  its  comple- 
tion he  will  produce  his  own  ver- 
sion of  the  "  Mary  Queen  of  Scots  " 
story,  using  the  great  castles  of 
England  and  Scotland  as  back- 
grounds, and  with  Fay  Compton  as 
the  ill-fated  Queen. 


cue  Jurying 
about  poms? 


mate  them 
pi*  yoaf 


482 


Motion    Picture    N  e  w  s 


Tri-Stone  Exchange 
Plan  Is  Discussed 

Speculations  have  been  many  and 
varied  in  the  trade  this  week  re- 
garding the  announced  plans  of  Tri- 
Stone  Pictures,  Inc.,  to  place  ex- 
changes for  the  handling  of  its 
product  in  seventy  key  cities 
throughout  the  United  States  and 
Canada. 

When  interviewed  regarding  the 
plan,  an  officer  of  the  company 
said : 

"  We  are  simply  adapting  to  the 
needs  of  the  film  industry  the  dis- 
tribution plan  which  has  been  inau- 
gurated throughout  the  country 
with  such  marked  success  by  such 
concerns  as  Armour,  Ford,  the  Na- 
tional Cash  Register  Company  and 
similar  enterprises. 

"Believing  that  the  principal  cause 
of  the  slump  which  motion  picture 
men  have  been  bewailing  is  ineffi- 
cient distribution,  we  have  decided 
to  adapt  this  plan  to  the  film  indus- 
try. The  exhibitor  cannot  prosper 
unless  the  distributor  gives  him 
good  pictures,  and  the  distributor 
cannot  do  this  until  he  attains  max- 
imum distribution  for  his  product. 
We  feel  that  our  plan  will  correct 
this  condition." 


Held  Designs  "Modern 
Matrimony"  Posters 

As  part  of  the  advertising  acces- 
sories on  "  Modern  Matrimony," 
their  latest  Owen  Moore  picture,  the 
Selznick  company  has  provided  a 
full  set  of  lithographed  posters 
from  designs  by  John  Held,  Jr.,  the 
celebrated  American  caricaturist. 
The  set  includes  a  twenty-four 
sheet,  a  six-sheet,  two  threes  and 
two  ones.  The  posters,  according 
to  the  Selznick  office,  are  quite  un- 
usual in  their  design  and  are  cer- 
tain to  attract  great  attention.  All 
of  the  backgrounds  are  pure  white, 
the  Held  figures  being  done  in  flat 
colors. 

The  same  drawings  have  been 
freely  used  in  the  newspaper  ad- 
vertising which  has  been  prepared 
for  use  of  exhibitors  playing  the 
picture  and  reproduced  in  the  cam- 
paign book. 

"Modern  Matrimony"  has  just 
been  completed.  Prints  are  going 
forward  to  Select  branches  through- 
out the  country. 


Barnes'  Injury  Holds 
Up  "Go  Getters" 

The  filming  of  several  scenes  in 
"  The  Go  Getter,"  Cosmopolitan 
Productions'  picturization  of  a 
Peter  B.  Kyne  story  now  being  di- 
rected oy  E.  H.  Griffith  at  the  Uni- 
versal Studio,  Fort  Lee,  was  held 
up  two  days  as  the  result  of  a  minor 
accident  to  T.  Roy  Barnes,  who 
with  Seena  Owen  is  featured  in  the 
production. 

Shortly  after  finishing  a  scene  in 
which  he  and  Louis  Wolheim  en- 
gage in  a  realistic  rough  and  tum- 
ble battle,  and  in  which  Barnes 
managed  to  escape  with  a  few 
bruises,  he  slipped  on  the  icy  pave- 
ment and  sprained  his  ankle  so 
badly  that  it  was  necessary  to  place 
it  in  a  plaster  cast. 

Watch  Out  For 

A  FRONT  PAGE  STORY 

THE  TRUTH  ABOUT  GORHAM 


Big  Week  For  4 'Week  of  Love 

Unusually  Satisfactory  Results  Re- 
ported for  New  York  by  Selznick 

of  the  week,  according  to  Selznick. 


FINAL  reports  from  the  Capitol 
theatre  where  the  Selznick  com- 
pany's most  recently  released  super- 
special,  "  One  Week  of  Love  "  play- 
ed during  the  week  of  January  7 
to  13  are  to  the  effect  that  the 
engagement  was  unusually  satis- 
factory. The  business  is  said  to 
have  surpassed  by  several  thou- 
sands of  dollars  the  figure  which  is 
rated  as  the  average  week's  busi- 
ness at  the  same  house. 

As  proof  of  the  feature's  draw- 
ing power  it  is  notable  that  each 
week  day's  attendance  was  consid- 
erably greater  than  the  preceding 
day's  until  the  business  on  Satur- 
day, the  last  day,  was  almost  equal 
to  the  average  Sunday,  the  big  day 


One  Week  of  Love "  engage- 
ment on  the  Loew  Circuit  in  the 
metropolitan  district  begins  Feb- 
ruary 1st  with  four  days  at  the 
State  Theatre  on  Broadway.  The 
Metropolitan  in  Brooklyn  and  the 
American  and  New  York  Theatres 
in  Manhattan  follow  within  a  few 
days.  Before  the  20th  of  February 
the  picture  will  have  played  thirty- 
two  of  the  Loew  houses.  Engage- 
ments in  the  Fox  theatres  begin 
February  12th. 

Another  important  engagement 
of  the  picture  is  that  at  the  Bran- 
ford  Theatre,  Newark,  New  Jer- 
sey, beginning  January  19th. 


Big  Game  Picture  Is  Commended 

"Hunting  Big  Game  in  Africa  With 
Gun  and  Camera"  Approved  by  Critics 

speculators  gouging  the  public. 
A  few  lines  from  the  principal 


HA.  SNOW'S  "Hunting  Big 
•  Game  in  Africa  with  Gun 
and  Camera,"  as  the  result  of  its 
New  York  premier  at  the  Lyric 
theatre,  Jan.  8,  is  one  of  the  estab- 
lished theatrical  attractions  of 
Broadway,  and  an  indefinite  run 
has  been  booked  at  the  West  42nd 
Street  playhouse,  according  to  the 
New  York  office. 

Rarely  in  the  annals  of  pictures 
has  a  verdict  of  such  unanimity  been 
given  by  the  foremost  critics  of  the 
daily,  trade,  fan,  and  national  maga- 
zine press.  The  public  evidently 
agreed  with  them,  for  not  only 
capacity  marked  the  opening  week 
from  Tuesday  but  also — a  remark- 
able thing  for  a  picture — an  ad- 
vance of  thousands  of  dollars  was 
received,  it  is  claimed.  Seats  are 
being  sold  four  weeks  ahead,  with 
every  precaution  taken  to  prevent 


Pacific  Ships  Showing 
F.  B.  O.  Pictures 

TRAVELERS  to  the  Ori- 
ent will  hereafter  have 
an  opportunity  to  see 
F.  B.  O.  pictures  during  their 
long  journey  across  the  Pa- 
cific. An  arrangement  has 
recently  been  entered  into  by 
the  Oriental  line,  with  the 
Seattle  branch  of  the  Film 
Booking  Offices  of  America, 
whereby  all  the  passenger 
vessels  of  that  line  will  be 
supplied  with  screen  enter- 
tainment by  that  company. 

The  screening  of  motion 
pictures  on  trans-Pacific  ships 
of  the  Oriental  line  marks  an 
experiment  which  is  expected 
to  prove  successful.  Each 
vessel  will  carry  five  complete 
programs,  consisting  of  fea- 
ture, comedy  and  single  reel 
novelty.  The  S.  S.  President 
Madison,  sailing  from  Seat- 
tle for  the  Orient  on  Janu- 
ary 2nd,  was  the  first  ship  to 
screen  pictures  for  the  enter- 
tainment of  its  passengers.  It 
carried  five  F.  B.  O.  features, 
"  The  Blot,"  "  The  Girl  From 
God's  Country,"  "Salvage," 
"Black  Roses"  and  "The 
Foolish  Age." 


comments  of  the  dailies  follow: 

Quinn  Martin  of  the  World: 
"  This  is  an  extraordinary  film." 
Gallico  of  the  Daily  News;  "  It 
thrilled,  delighted  and  entertained 
us  as  much  as  anything  has  in 
years." 

J.  O.  Spearing  of  the  Times  said : 
"  It  is  the  most  complete,  which 
means  the  most  instructive  and  the 
most  thrilling  picture  of  wild  ani- 
mal life  ever  made." 

"  More  drama  than  in  a  bale  of 
Hollywood  productions "  was  the 
vigorous  characterizations  of  the 
Tribune.  Evening  Mail:  "  A  mar- 
velous panorama  of  wild  life."  The 
Sun:  "  Most  fascinating  animal  pic- 
ture ever  seen."  E.  V.  Durling,  the 
Globe:  "  An  example  of  the  cinema 
at  its  best." 


Transcontinental  Float 
Proves  Asset 

A  striking  example  of  the  value 
of  the  Warner  Brothers  transcon- 
tinental float  as  an  asset  to  the 
many  exhibitors  that  have  booked 
the  seven  classics  being  distributed 
by  the  organization  for  this  season 
is  evidenced  in  an  unsolicited  tele- 
gram from  the  Sears  and  Jones 
Circuit,  Marshall,  Mo. 

The  telegram  follows :  "  Your 
transcontinental  float  here  over 
Sunday  somewhat  battered  after  a 
week's  struggle  through  Missouri 
mud,  but  a  great  advertisement 
nevertheless.  Appreciating  your 
efforts  to  sell  pictures  to  public. 
We  are  going  to  book  entire  series 
of  classics  in  our  circuit  of  thea- 
tres." 


Racing  Hearts"fCom- 
pleted  by  Powell 

Paul  Powell  has  completed  his 
Paramount  production  of  "  Racing 
Hearts,"  starring  Agnes  Ayres,  and 
the  film  is  now  in  the  cutting  room 
at  the  Lasky  studio.  Heavy  rains 
delayed  the  production  of  this  auto- 
mobile story  by  Byron  Morgan, 
making  it  too  dangerous  to  under- 
take the  big  road  racing  scenes. 


Governor  Lake  Ap- 
proves "Oliver  Twist" 

Henry  Needles,  manager  of  the 
Princess  theatre,  Hartford,  Conn., 
gave  a  private  screening  of  Jackie 
Coogan  in  "  Oliver  Twist "  at  the 
home  of  Governor  Lake  for  the  en- 
tertainment of  the  Governor  and  his 
friends.  The  Governor  not  only  put 
his  stamp  of  approval  on  this  pro- 
duction but  like  Oliver  in  the  story 
pleaded  "  for  more  "  of  this  kind  of 
screen  plays.  The  Governor  wrote 
the  following  letter  to  Mr.  Needles : 

"  I  wish  to  thank  you  personally 
and  the  producers  of  the  Jackie 
Coogan  pictures  for  the  splendid  en- 
tertainment which  you  gave  me  at 
my  home  when  "  Oliver  Twist "  was 
shown  there  for  me  and  my  friends. 

"  It  was  a  beautiful  picture  and 
raised  the  sincere  enthusiasm  of  all 
of  us  who  saw  it." 

"  I  most  sincerely  approve  of  such 
pictures  as  this  one  and  consider  it 
and  pictures  of  its  kind  desirable  in 
every  way. 

"Again  thanking  you  for  your 
kindness,  I  am, 

"  Signed)  Everett  J.  Lake, 

Governor." 


Paramount  Pictures 
Win  Contest  Honors 

Three  of  the  first  five  winning 
pictures,  with  first  and  second 
places  won  by  a  wide  margin,  is 
the  record  of  Paramount  in  the 
"  What  was  the  best  photoplay  you 
se  w  during  1922?"  contest  recently 
conducted  by  the  New  York  Daily 
News. 

"Manslaughter,"  Cecil  B.  De 
Mille's  production  featuring  Thom- 
as Meighan  and  Leatrice  Joy,  took 
the  honor  of  first  place  from  Fred 
Niblo's  "Blood  and  Sand,"  star- 
ring Rodolph  Valentino,  by  sixteen 
votes.  This  is  the  second  time  that 
"  Manslaughter "  has  headed  the 
list  in  a  News  contest  for  it  was 
voted  by  that  paper's  readers  as 
the  best  picture  of  last  November. 

George  Melford's  production, 
"  The  Sheik,"  is  the  Paramount 
picture  that  won  fifth  place  in  the 
contest  closed  in  which  thousands 
of  votes  were  cast  and  more  than 
140  pictures  were  named. 


Arrow  Arranges  Song 
for  Special 

According  to  an  announcement  re- 
ceived from  Arrow  Film  Corpora- 
tion this  week  that  concern  has  ar- 
ranged for  a  special  song  to  be 
published  in  the  interest  of  its  Ar- 
rowplays  Deluxe  Special,  "  Lost  in 
a  Big  City." 

Arrangements  were  completed  by 
Arrow  with  Irving  Mills  for  the  is- 
suance of  a  song  based  upon  this 
picture  which  is  set  for  early  re- 
lease. Representatives  of  the  pub- 
lishing company  are  already  busy- 
preparing  the  words  and  music  and 
the  song  will  be  released  to  the 
public  coincident  with  the  release 
of  the  picture. 

This  extra  exploitation  was  de- 
sided  upon  by  Arrow,  it  was  stated, 
in  view  of  the  great  success  which 
the  song,  "  Dear  Old  New  York," 
published  in  connection  with  the 
Burton  King  Special  "The  Streets 
of  New  York,"  is  achieving. 


January    2 7 ,  1923 


483 


Unique  Distinction  Is 
Accorded  Burr 

C.  C.  Burr,  president  of  Masto- 
don Films,  Inc.,  was  accorded  a 
unique  distinction  Christmas  week 
by  the  W.  W.  Hodkinson  Corpora- 
tion, when  "  A  Social  Error,"  one 
of  the  recent  All-Star  comedies  was 
filmed  before  the  Hodkinson  or- 
ganization as  a  feature  of  the  an- 
nual Christmas  festivities.  It  was 
received  with  great  enthusiasm  by 
the  Hodkinson  staff,  according  to 
the  Burr  offices. 

C.  C.  Burr  has  already  completed 
five  All-Star  comedies,  and  a  sixth 
will  soon  be  ready  for  titling  and 
editing.  All-Star  comedies  feature 
Raymond  McKee,  Charlie  Murray, 
Mary  Anderson  and  Flora  Finch, 
the  veteran  comedienne,  who  is  te- 
mtmberel  lor  her  work  with  the 
/ate  John  Bunny. 


44 Canyon  of  the  Fools" 
New  Carey  Release 

"Canyon  of  the  Fools,"  a  Harry 
Carey  production  adapted  from 
the  Saturday  Evening  Post  story  of 
the  same  name  by  Richard  Mat- 
thews Hallett,  is  the  current  release 
of  the  Film  Booking  Offices  of 
America,  and  will  be  available  at 
all  exchanges  in  late  January.  It 
is  a  story  of  Western  mining  life, 
with  Carey  in  the  role  of  an  ad- 
venturer who  frustrates  the  at- 
tempts of  a  gang  to  transport  arms 
across  the  border  into  Mexico  to 
revolutionary  forces. 

The  star's  leading  woman  is 
Marguerite  Clayton,  and  a  capable 
cast  is  seen  in  his  support.  Val 
Paul  directed. 


Margaret  Leahy  Starts 
with  Keaton 

Joseph  M.  Schenck  has  changed 
the  plans  for  the  picture  education 
of  Miss  Margaret  Leahy,  the  Norma 
Talmadge  British  prize  winner,  and 
instead  of  rushing  Miss  Leahy  into 
the  big  part  of  Aggie  in  Norma 
Talmadge's  production  of  "  Within 
the  Law,"  has  designated  her  first 
step  in  screen  education  shall  be  had 
with  Buster  Keaton  in  the  five-reel 
comedy  the  smileless  comedian  has 
begun  on  the  coast. 


Goldwyn  Takes  Classics 
for  Stories 

Goldwyn  points  out  that  the  seem- 
ing paradox  of  looking  backward  to 
go  ahead  does. not  bother  the  far- 
seeing  men  who  are  making  "Tess 
of  the  D'Urbervilles,"  Thomas  Har- 
dy's great  novel  which  is  being  pro- 
duced by  Marshall  Neilan ;  "Van- 
ity Fair,"  Thackeray's  most  popular 
work,  which  is  being  filmed  by 
Hugo  Ballin  for  Goldwyn  release ; 
"Ben  Hur,"  from  the  novel  of  per- 
ennial appeal  by  the  late  Gen.  Lew 
Wallace ;  and  "The  Christian,"  by 
Sir  Hall  Caine,  which  has  already 
been  produced  by  Maurice  Tour- 
neur,  with  Richard  Dix  and  Mae 
Busch  in  the  leading  roles,  and  will 
be  released  in  January. 


To  Exploit  "Mighty  Lak'  a  Rose" 

First  National  Arranging  Extensive 
Campaign  for  Release  Due  Next  Month 


A BIG  exploitation  campaign  is 
being  arranged  by  First  Na- 
tional for  the  new  Edwin  Carewe 
picture,  "  Mighty  Lak'  a  Rose,'' 
which  is  on  the  First  National  re- 
lease schedule  for  next  month. 

First  National  officials  feel  that 
the  title,  celebrated  in  song  as  it 
has  been,  will  be  a  box  office  puller 
in  itself  but  intends  to  put  the  pic- 
ture over  in  a  bigger  way  than  any 
other  feature  released,  being  con- 
fident that  the  picture  itself  wil' 
win  approval  from  all  those  at- 
tracted by  the  extensive  exploita- 
tion. 

First  National  officials  believe 
also  that  every  person  that  sees  it 
will  come  out  of  the  theatre  either 
whistling  or  humming  the  song, 
"  Mighty  Lak'  a  Rose,"  which  in 
itself  will  spread  publicity  for  the 


picture.  The  song  is  a  big  part  of 
the  picture. 

It  is  the  belief  around  the  First 
National  offices  that  "  Mighty  Lak' 
a  Rose  "  will  be  one  of  the  biggest 
money  makers  First  National  ex- 
hibitors have  had  in  a  long  time. 
In  a  way  it  is  a  Richard  Rowland 
picture,  the  first  one  made  since  he 
became  general  manager  of  First 
National.  He  approved  the  story 
and  he  watched  the  picture  closely 
in  its  making.  It  was  not  made  at 
a  big  negative  cost,  but  at  the  same 
time  no  expense  was  spared  in  its 
making. 

The  advertising  campaign  in  the 
press  book  has  been  expanded.  A 
series  of  big  attractive  advance  ads 
have  been  prepared  as  an  exhibitor 
help. 


C. B.C. Prepares  Fashion 
Story  Layout 

A  fashion  layout,  and  a  three- 
column  feature  fashion  story  set 
up  in  newspaper  style,  which  is 
available  to  territorial  holders  in 
cuts  or  in  mats,  is  this  week's  ex- 
ploitation aid  prepared  by  the  C.  B. 
C.  Film  Sales  Corporation  exploita- 
tion department  on  their  feature, 
"  Only  A  Shopgirl." 

This  one,  it  is  announced,  is  es- 
pecially effective  in  that  the  stun- 
ning gowns  worn  by  Estelle  Taylor 
in  "  Only  A  Shopgirl "  cannot  fail 
to  be  of  interest  to  editors  of  fash- 
ion pages  on  various  newspapers 
throughout  the  country — and  those 
costumes  which  follow  the  preva- 
lent mode  in  black  and  white  have 
been  selected  for  the  layout — with 
a  specially  written  general  fashion 
story  that  will  interest  women 
everywhere. 


Equity  Special    Is  Completed 

Latest  Production,  "Has  the  World 
Gone  Mad"  Being  Cut  and  Edited 


Press  Book[  Ready  on 
"The  Christian" 

Another  distinctive  exhibitors' 
service  book  has  been  issued  by 
Goldwyn  for  Maurice  Tourneur's 
production  of  "  The  Christian." 

The  first  two  inner  pages  are 
given  over  to  large  reproductions 
of  a  dozen  stills  whose  action  is 
highly  dramatic  and  suggests  the 
trend  of  the  story.  A  page  is  de- 
voted to  pictures  of  the  players  and 
director,  with  interesting  facts 
about  the  production.  Four  pages 
are  devoted  to  press  stories— fea- 
tures, briefs,  advance  notices  and 
other  press  material.  An  entire  page 
is  devoted  to  small  advertisements. 
A  full  page  ad  is  illustrated  as  well 
as  quarters  and  eighths.  Manx- 
unique  exploitation  angles  are  ex- 
plained and  illustrated. 

Old-Time  Water  Fight 
in  "Java  Head" 

What  is  declared  by  Paramount 
to  be  a  distinct  novelty  for  picture 
audiences  will  be  shown  in  George 
Melford's  production  of  "Java 
Head,"  filmed  from  Joseph  Herges- 
heimer's  novel  of  the  same  title.  It 
is  a  water  fight  between  two  hose 
 companies.  This  is  an  extinct  sport 

Gimme    Meets  Critics  Favor  B^SSa*?*^  £'chJ^ 

water  fight  between  the  fire  fight- 
ers of  the  various  New  England 
towns  drew  enthusiastic  crowds. 

The  old-fashioned  hand  water  en- 
gines used  in  this  scene  in  the  pic- 
ture were  obtained  from  a  Salem 


DANIEL  CARSON  GOOD- 
MAN, author  and  producer  of 
"  Has  the  World  Gone  Mad,"  latest 
Equity  special,  has  practically  com- 
pleted the  cutting  and  editing  of  his 
latest  production  and  in  the  course 
of  the  next  few  days,  will  have  the 
finished  product  at  the  Equity  office, 
ready  for  the  pre-release  trade 
showing.  Activity  is  also  evident  in 
the  advertising  and  accessory  de- 
partments of  Equity  Pictures,  un- 
der the  supervision  of  Nat  Roth- 
stein,  so  that  all  the  posters,  lobby 
displays,  and  other  advertising 
helps  will  likewise  be  ready  at  the 
same  time  that  the  picture  is  com- 
pleted. 

The  usual  novelty  and  class  will 
be  the  keynote  of  the  press  book, 
posters  and  other  accessories. 
Equity  is  convinced  that  it  has  a 
real  box-office  title  and  a  remark- 


able production  in  "  Has  the  World 
Gone  Mad "  and  will  spare  no  ex- 
pense in  the  "  trimmings."  Each 
poster  will  contain  a  story  in  itself, 
at  the  same  time  give  the  picture 
a  wonderful  display  and  the  finest 
kind  of  exploitation,  it  is  claimed. 
The  same  can  be  said  of  the  press 
book — Mr.  Rothstein  is  exerting  his 
every  effort  to  give  to  the  exhibitor 
the  finest  and  most  complete  press 
book  that  they  have  ever  received 
on  any  production. 

At  the  present  writing  Daniel 
Carson  Goodman  has  succeeded  in 
bringing  the  picture  to  the  approxi- 
mate length  of  6,800  feet  and  it  is 
hardly  probable  that  it  will  be  cut 
any  further.  At  this  length  the  pro- 
duction shows  complete  strength  of 
continuity  and  although  it  has  been 
cut  from  20  reels,  Dr.  Goodman 
has  retained  all  "  the  meat." 


Rupert  Hughes  Picture  Well  Received 
Premiere  at  New  York  Capitol 


in 


THE  new  Rupert  Hughes'  pic- 
ture, "  Gimme,"  just  released 
by  Goldwyn,  received  its  New  York 
premiere  at  the  Capitou  theatre  last 
week  and  was  received  with  marked 
favor  by  the  newspaper  reviewers 
and  by  the  picturegoing  public. 
Among  the  criticisms  were : 
Quinn  Martin,  in  the  World: 
"  Designed  to  make  you  laugh  and 
gasp.  It  succeeds.  Extremely  well 
photographed  and  is  acted  perfect- 
ly by  Miss  Chadwick  and  Mr. 
Glass;  titled  bright  l.y  by  Mr 
Hughes." 

Herald :  "  '  Gimme  '  ...  is  a 
film  version  of  that  always  popular 
volume.  'The  Family  Check  Book' 
.  .  .  Major  Hughes  has  developed 
his  theme  skilfully,  and  has  been 
wise  in  selecting  Helene  Chadwick 
for  the  part  of  the  insurgent  wire." 

Journal  of  Commerce:  "Another 
noteworthy  contribution  to  this 
highly  enjoyable  type  of  photoplay 


.  .  .  handled  with  Rupert  Hughes' 
sure  and  masterly  touch." 

News :  "  Domestic  stuff  with 
subtle  propaganda  in  favor  of  share 
and  share  alike  with  what  you  (hus- 
bands) get  in  the  old  pay  envelope 
every  week.  .  .  .  We  greatly  ad- 
mired the  work  of  Miss  Chadwick; 
she's  really  awfully  good." 

Times:  "Helene  Chadwick  is  a 
real  actress,  as  well  as  good  look- 
ing." 


museum. 


New  Version  rof  "David 
Copperfield" 

What  is  reported  to  be  an  elabo- 
rate new  version  of  "  David  Cop- 
perfield "  has  arrived  in  New  York 
in  the  care  of  Andre  Olson  of  the 
Nordisk  Company,  producers  of 
"  Our  Mutual  Friend  "  and  the  new 
version  of  "  Great  Expectations," 
now  being  groomed  for  presentation 
by  Hopp  Hadley. 


"Through  the  Sky- 
light" Being  Cut 

Hamilton  Smith  announces  that 
"  Through  the  Skylight "  the  Pro- 
ducers Security  release  of  which  he 
is  director,  is  now  finished,  and  in 
a  week's  time  the  cutting  of  the  pic- 
ture will  have  been  completed.  This 
is  a  fast  moving  farce  starring 
Henry  Rull,  of  "  Cat  and  Canary  " 
fame,  and  Mary  Thurman,  recently 
seen  in  "An  Exciting  Night." 

The  story  and  treatment  of  this 
picture  are  said  to  be  decidedly 
different  from  that  of  most  farces, 
and  Producers  Security  feels  that 
in  "Through  the  Skylight"  they 
are  offering  a  real  novelty.  Syra- 
cuse Motion  Picture  Corporation 
arc  the  producers. 


484 


Motion    Picture  News 


L.  A.  Critics  Praise  "Suzanna" 

Early  Southern  California  Days  Seen 
in  Latest  Mabel   Norm  and  Vehicle 


Elaborate  Settings  For 
"Glimpses  Of  Moon" 

For  Allan  Dwan's  Paramount 
production  of  Edith  Wharton's 
novel,  "  The  Glimpses  of  the  Moon," 
at  the  Long  Island  Studio,  Para- 
mount claims  one  lavish  setting 
after  another  has  been  used  as 
background  before  which  Bebe 
Daniels,  Xita  Naldi,  Rubye  de 
Remer,  David  Powell,  Charles  Ger- 
rard  and  Maurice  Costello  move  in 
the  portrayal  of  the  leading  char- 
acters of  this  many-angled  drama. 

For  the  Altringham  villa  in  Paris 
the  Art  Department  built  a  draw- 
ing room  of  the  Louis  XVI  style,  a 
picture  gallery  done  in  French 
Gothic,  a  music  room  of  Marie  An- 
toinette mode,  and  a  beautiful  hall- 
way that  occupied  more  than  halt  of 
the  huge  studio  stage. 

The  Vanderlyn  palace  in  Venice, 
where  much  of  the  action  of  the 
story  takes  place,  is  said  to  be  an 
exact  reproduction  of  the  interioi 
of  an  old  Venetian  palace  and  is 
old  Italian  renaissance  style  of 
architecture. 

A  section  of  the  Venetian  canals 
was  reproduced  in  the  studio  for 
the  exterior  scenes  in  Venice. 
Eighteen  inches  of  water  flowed 
through  the  street  on  which  gon- 
dolas were  propelled. 


Don't  Give  Up  Club  Aids 
Arliss  Picture 

C.  Frederick,  manager  of  the 
Union  Square  theatre,  New  York, 
organized  the  "  Don't  Give  Up  As- 
sociation "  recently  to  exploit  "The 
Man  Who  Played  God,"  the  Dis- 
tinctive Pictures  production  with 
George  Arliss  in  the  leading  role. 

This  film  is  the  story  of  a  man 
who  at  first  gave  up  to  a  great  af- 
fliction, became  embittered  and  de- 
feated, and  who  then  won  out  by 
forgetting  his  own  troubles  and 
helping  others. 

Mr.  Frederick  nominated  and 
elected  George  Arliss  president  of 
the  "  Don't  Give  Up  Association," 
adopted  the  motto  of  "  Smile  and 
the  world  smiles  with  you,"  sent  a 
cheerful  looking  card  inviting  all 
his  patrons  to  membership  and  then 
did  a  very  good  "  membership " 
business.  The  initiation  fee  was  the 
price  of  admission  to  the  Union 
Square. 


<<T^IERY  Spanish  Dons,  dashing 
■T  caballeros,  handsome,  reck- 
less toreadors  and  liquid-eyed, 
beautiful  Senoritas  who  dwelt  in 
Southern  California  prior  to  its  ac- 
quisition by  the  United  States,  are 
made  to  live  again  in  'Suzanna,' 
Mack  Sennett's  newest  comed}'- 
drama  starring  Mabel  Normand," 
said  the  critic  for  the  Los  Angeles 
Record,  when  this  Allied  Produc- 
ers and  Distributors  Corporation 
release  was  shown  for  the  first  time 
at  the  Mission  theatre. 

"Filled  from  beginning  to  end 
with  colorful  action  and  adventure 
flavored  with  the  romance  of  his- 
torical incidents,  'Suzanna'  conse- 
crates the  memory  of  a  race  long 
since  dead — that  of  the  Spanish- 
Calif  ornians,"  said  the  reviewer  for 
the  Evening  Herald. 

"Mack  Sennett's  latest,  and  said 
to  be  his  greatest  production,  'Suz- 
anna,' starring  Mabel  Normand  is 


WORK  is  progressing  rapidly  at 
the  Hollywood  studios  of 
Yitagraph  on  "Masters  of  Men," 
Morgan  Robertson's  sea  thriller. 
Albert  E.  Smith,  president,  who 
arrived  in  Los  Angeles  last  week, 
has  taken  personal  charge  of  this 
production,  the  second  of  the 
twenty-four  specials  announced  by 
his  organization  for  release. 

The  all-star  cast  of  "Masters  of 
Men"  has  been  selected.  There  are 
four  principal  parts  of  equal  im- 
portance and  these  will  be  played 
by  Earle  Williams,  Alice  Calhoun, 
Cullen  Landis  and  Wanda  Hawley. 
Others  in  the  cast  according  to  ad- 
vices received  from  Hollywood  are 
Jack  Curtis,  who  will  play  Captain 
Bilker,  commanding  the  three  mas- 
ter upon  which  the  two  heroes  are 
shanghaied ;  .  Dick  Sutherland, 
Charles  E.  Thurston,  Bert  Apling, 
and  Martin  Turner. 


having  its  world  oremiere,"  said 
the  Express.  "Miss  Normand  por- 
trays the  role  of  a  beautiful,  in- 
telligent girl,  whom  fate  has  seen 
fit  to  deny  what  is  rightfully  hers. 
From  the  day  of  her  birth,  raised 
as  a  peon  child,  she  was  in  reality 
the  daughter  of  a  Spanish  Don." 

"Pictorially  depicting  the  battles 
waged  between  dashing  caballeros 
and  handsome,  reckless  toreadors, 
each  endeavoring  to  win  favor  with 
some  soft-eyed  senorita,  whose  in- 
viting lips  were  of  the  color  of 
pomegranates  and  as  curved  as  a 
Cupid's  bow,"  wrote  the  reviewer 
for  the  Evening  Express. 

"It  has  atmosphere  and  it  has 
color;  and  in  settings  and  cos- 
tumes and  the  feeling  for  beauty 
'Suzanna'  excels,"  wrote  the  critic 
for  the  Times.  "It  gives  vibrant 
reality  in  a  poetic  background.  The 
audience  received  the  picture  with 
great  enthusiasm." 


The  story  is  a  "he-man"  thriller 
of  life  before  the  mast  and  critics 
have  named  "Masters  of  Men"  as 
the  greatest  of  all  Morgan  Robert- 
son's sea  stories.  Mrs.  Robertson, 
widow  of  the  writer,  from  whom 
Mr.  Smith  purchased  the  picture 
rights,  said  recently  that  the  author 
himself  considered  this  story  to  be 
his  best 

Mr.  Smith  personally  will  super- 
vise the  production  of  the  twenty- 
four  specials.  Particular  care  will 
be  exercised  in  casting  so  that  only 
players  of  known  box  office  power 
will  be  assigned  to  the  principal 
parts.  "The  Ninety  and  Nine"  was 
the  first  of  these  super-features. 
This  stirring  human  drama  with 
a  raging  forest  fire  through  which 
the  hero  drives  a  locomotive  and 
rescues  a  village,  is  said  to  be  going 
big. 


"Hero"  Commended 
by  Review  Board 

The  Exceptional  Photoplay  Com- 
mittee of  the  National  Board  of 
Review  has  selected  Gasnier's  Pro- 
duction "  The  Hero  "  as  one  of  the 
outstanding  films  of  the  year.  The 
forthcoming  bulletin  issued  by  the 
Committee  will  contain  an  extended 
review  of  the  film. 

"  The  Hero "  is  the  second  of 
the  Preferred  Pictures  distributed 
by  the  Al  Lichtman  Corporation  to 
be  thus  chosen  this  year.  The 
Board's  Committee  recently  showed 
"  Shadow,"  Tom  Forman's  produc- 
tion featuring  Lon  Chaney,  at  the 
Toen  Hal!  under  their  auspices. 

"  The  Hero  "  is  an  adaptation  of 
Gilbert  Emery's  play  which  Sam 
Harris  presented  on  the  Broadway 
stage  last  season  with  marked  suc- 
cess. In  the  screen  version  which 
has  been  adapted  by  Eve  Unsell, 
the  featured  roles  are  enacted  by 
Gaston  Glass,  Barbara  La  Marr, 
John  Sainpolis,  Frankie  Lee,  Mar- 
tha Mattox,  David  Butler  and 
Doris  Pawn. 


Final  Scenes  Halted  on 
"The  Broken  Violin" 

President  R.  W.  Wood,  Jr.,  of 
Atlantic  Features,  Inc.,  who  are 
producing  a  series  of  special  fea-' 
tures  for  Arrow  Film  Corporation, 
announces  that  work  on  their  first 
production  to  be  released  under 
the  brand  of  Arrowplays  De  Luxe, 
is  rapidly  nearing  completion.  Di- 
rector Jack  Dillon  has  his  company 
assembled  and  is  waiting  for  the 
weather  to  break  to  shoot  the  final 
scenes  on  "  The  Broken  Violin," 
an  original  story  from  the  pen  of 
George  Rogan  and  adapted  to  the 
screen  by  L.  Case  Russell. 

This  production  has  an  all-star 
cast  headed  by  Reed  Howes,  Rita 
Rogan,  Zena  Keefe,  Dorothy  Mac- 
kaill,  Gladden  James  and  Henry 
Sedley. 


"Rod  and  Gun"  Series 
Meeting  With  Favor 

"  Days  Afield  with  Rod  and 
Gun,"  which  is  a  sporting  reel  pro- 
duced by  Eltinge  F.  Warner,  pub- 
lisher of  "  Field  and  Stream,"  and 
distributed  by  Hodkinson,  has  been 
meeting  with  success  all  over  the 
country. 

Many  reports  .coming  in  from 
first  run  theatres  express  great 
satisfaction  at  the  manner  in 
which  their  audience  have  received 
these  films.  Due  to  the  unique  char- 
acter and  interesting  features  con- 
tained in  these  films,  the  McVickers 
theatre,  Chicago,  and  the  Missouri 
theatre,  St.  Louis,  two  of  the  most 
important  first  run  theatres  in  the 
Middle  West,  have  booked  this 
series,  in  fact  the  list  of  theatres 
which  have  booked  this  series  is 
growing  larger  each  day,  according 
to  the  Hodkinson  officials. 


Bruce  Wilderness  Tales 
Acclaimed  by  League 

Listed  in  the  current  bulletin  pub- 
lished by  the  National  Motion  Pic- 
ture League,  and  recommended  for 
family  showing,  are  the  Educational 
releases,  "  Ouch,"  a  Cameo  Comedy 
featuring  Jimmie  Adams,  and 
"  Prickly  Conscience,"  the  latest  of 
the  Wilderness  Tales. 


17  Baby  Peggy  Kiddie 
Clubs  in  the  U.  S. 

There  are  seventeen  Baby  Peggy 
Kiddie  Clubs  throughout  the  United 
States,  the  credit  for  the  first  and 
original  Baby  Peggy  Club  must  be 
given  to  New  York,  however. 

Last  May,  the  little  Century 
Comedy  star  was  notified  by  spe- 
cial delivery  letter  from  Miss  An- 
nette de  Fucco,  aged  10,  that  a 
Baby  Peggy  Club  had  its  conception 
several  days  prior  to  the  mailing 
of  the  letter,  and  that  Baby  Peggy 
was  made  life-long  and  honorary 
president  The  charter  members 
numbered  12  at  that  time,  and  since 
then  have  increased  to  31,  with 
the  age  limit  at  14  years. 

Watch  Out  For 

A  Front  Page  Story 

The  Truth  About  Gorham 


Christie  Favoring  Polite  Satire 

"A  Hula  Honeymoon"  Will  Follow 
"Hazel  From   Hollywood"  Soon 


IN  ADDITION  to  being  presi- 
dent and  supervising  director 
of  his  organization  Al  Christie  con- 
tinues to  direct  pictures  practically 
all  the  time,  and  in  addition  has 
Scott  Sidney  and  Harold  Beaudine 
directing  new  stories  featuring  the 
comedy  stars,  Bobby  Vernon,  Neal 
Burns,  Dorothy  Devore,  Henry 
Murdock,  and  others. 

A  company  has  just  returned 
from  Honolulu,  where  scenes  were 
taken  for  "  A  Hula  Honeymoon." 
Advance  information  on  this  sub- 
ject indicates  that  the  South  Sea 
island  type  of  drama  is  in  for  a  lit- 
tle gentle  kidding  along  the  same 
lines  as  that  employed  in  "  Cold 
Feet "  and  "  That  Son  of  a  Sheik." 
Educational,  which  distributes  all 


the  two-reel  Christie  Comedies,  has 
just  released  one  of  Christie's  big- 
gest satires,  "  Hazel  From  Holly- 
wood," featuring  Dorothy  Devore 
supported  by  Murdock,  in  which  the 
movie  serial  "  thriller "  and  the 
girls  who  "  would  be  stars  if  they 
had  a  chance  "  come  in  for  travesty. 
This  picture  was  directed  by  Scott 
Sidney. 

Before  "  A  Hula  Honeymoon " 
gets  on  to  the  screen,  two  other 
Christie  Comedies  will  be  ready. 
They  are  "  Be  Yourself,"  a  comedy 
about  a  strike  of  the  girls  in  a 
shirtwaist  factory  in  which  Neal 
Burns  is  featured,  directed  by 
Christie,  and  "  Second  Childhood," 
with  Bobby  Vernon  in  the  leading 
role,  directed  by  Harold  Beaudine. 


"Masters  of  Men"  Cast  Selected 

Vitagraph  Sea  Thriller  Is  Making 
Rapid  Progress  at  Coast  Studios 


January    27,  1923 


485 


NEW  THEATRE 

Construction  &  Equipment 
projection  Department  camera 

P.  M.  ABBOTT   TECHNICAL  EDITOR 

Choice  of  Electric  Sign  for  Motion 

Picture  Theatre 

Selection  of  Type  Governed  by  Location  and  Exterior  of  the  Building 


J.  M.  Shute, 
Illuminating  Engineer. 

WE  will  consider  the  theatre  manager 
sold  on  the  electric  sign  idea  and 
ready  to  buy,  but  in  a  quandry  to 
know  what  type  to  select.  Of  course,  he  can 
•call  on  reputable  sign  companies  and  engi- 
neers who  are  only  too  willing  to  assist  him 
in  every  way  and  have  at  their  command  much 
authentic  data  to  guide  their  patrons.  On  the 
other  hand,  most  of  us  like  to  be  in  a  position 
to  make  our  own  choice  and  have  some  definite 
ideas  of  our  own.  The  purpose  of  this  article 
is  to  point  out  the  factors  which  affect  one's 
decision. 

Inflence  of  Location  on  Type  of  Sign. 

The  important  element  which  governs  the 
type  of  sign  selected  is  the  location  of  the 
theatre.  There  are  three  general  classes  of 
location  as  follows,  (1)  theatres  located  on 
White  Ways,  (2)  theatres  located  on  less  im- 
portant streets  in  large  cities  or  on  main 
streets  of  small  cities,  (3)  theatres  located  in 
suburban  sections  of  cities  or  in  small  towns. 

For  a  theatre  falling  in  any  one  of  the 
above  groups  there  are  the  certain  general 
classes  of  patronage  which  will  be  attracted. 
Thus,  a  theatre  located  on  the  main  street  of  a 
large  city  derives  its  business  from  a  crowd 
of  sightseers  and  advertises  to  attract  a  high 
grade  of  patronage,  while  a  small  town  theatre 
with  less  competition  attracts  business  to  a 
great  extent  direct  from  the  home. 
Influence  of  Architecture  on  Sign  Design. 

The  sign  equipment  must  harmonize  with  the 
architecture  of  the  building.  Thus,  if  the  the- 
atre is  located  in  one  of  the  city's  skyscrapers, 
an  entirely  different  sign  would  be  erected 
than  if  it  is  in  one  of  the  small  buildings  on 
some  street  of  a  country  town. 

Much  of  the  criticism  of  electric  signs  in  the 
past  has  been  due  to  the  lack  of  consideration 
from  a  standpoint  of  architectural  harmony. 
Nothing  can  detract  more  from  the  appear- 
ance of  not  only  the  sign  itself  but  also  the 
building  on  which  it  is  located,  than  a  display 
which  is  out  of  proportion  and  which  distorts 
the  appearance  of  the  combination.  It  should 
be  remembered,  however,  that  simplicity  is  a 
basis  of  good  advertising  and  an  overload  of 
useless  decoration  detracts  from  the  selling 
power,  since  it  renders  the  real  message  less 
prominent.  A  sign,  therefore,  must  never  be 
expanded  into  a  multitude  of  scrolls  and  other 
decorations,  merely  because  the  building  is  of 
a  highly  ornamental  type.  The  result  ob- 
tained is  much  better  if  outline  lighting  of  the 
building  is  planned  in  such  a  manner  as  to 
blend  with  the  sign  itself. 


Second  of  Series 

THIS  article  presented  herewith  is 
the  second  of  a  series  of  articles  on 
Signs  for  Motion  Picture  Theatres 
which  are  being  written  especially  for 
the  Technical  Department  of  the  MO- 
TION PICTURE  NEWS.  J.  M.  Shute, 
the  author  of  this  series,  is  an  illuminat- 
ing engineer  of  repute,  having  conducted 
an  exhaustive  study  of  signs. 

Much  valuable  recommendations  and 
data  are  contained  in  these  articles  on 
theatre  signs.  Every  exhibitor  should 
give  this  phase  of  advertising  his  serious 
attention  particularly  as  a  decided  ma- 
terial part  of  the  drawing  power  of  the 
theatre  rests,  in  a  final  analysis,  on  this 
feature. 

Only  too  often  a  dismal  unattractive 
sign  offers  an  affront  to  prospective  pa- 
tronage rather  than  a  cheering  inviting 
display.  And  good  sign  advertising  is 
decidedly  less  expensive  than  newspaper 
advertising. 

Any  further  advice  or  information 
other  than  is  embodied  in  these  articles 
can  be  secured  from  the  author,  Mr. 
Shute. 

This  series  will  be  continued  in  next 
week's  issue  of  the  MOTION  PIC- 
TURE NEWS. 


A  point  in  this  phase  of  the  choice  of  sign 
equipment  is  the  shape  of  the  building  for 
which  it  is  built.  Thus,  if  located  on  a  tall 
building,  a  main  display  sign  to  be  proportion- 
al must  be  narrow  and  extend  upward  several 
stories  from  the  marquee.  Nothing  can  spoil 
the  appearance  of  the  electrical  display  in  such 
a  case  more  than  a  sign  of  low,  squatty  de- 
sign. On  the  other  hand,  for  a  low  building 
with  a  wide  street  front  the  reverse  shape 
must  be  used.  Fine  examples  of  proper  sign 
proportions  in  respect  to  building  construc- 
tion can  be  seen  in  adjacent  theatres,  Loew's 
State  (Fig.  4)  and  the  Criterion  (See  Fig.  4 
preceding  article  of  this  series;  issue  of  News 
Jan.  13)  at  Times  Square.  In  both  cases  the 
designer  has  adapted  the  shape  of  the  display 
to  the  building  and  in  consequence  has  pro- 
duced an  attractive  sign. 
Effect  Necessary. 

Besides  the  general  consideration  given 
above,  there  is  a  choice  in  the  desired  effect  to 
be  provided.  Shall  the  sign  produce  motion 
effect  in  addition  to  brightness  or  be  continu- 
ous burning?  Shall  it  be  colored  or  clear? 
Shall  it  consist  of  a  picture  or  text?  These 


separate  effects  or  combinations  of  them  can 
be  obtained  and  the  manager  must  decide  on 
an  effect  or  combination  suitable  to  give  his 
sign  the  necessary  attracting  and  selling  pow- 
er. If  all  the  elements  are  properly  bal- 
anced, the  finished  sign  will  become  an  inte- 
gral part  of  the  building  for  which  it  is  con- 
structed. It  will  add  to  the  beauty  not  only 
when  lighted  but  also  during  the  day,  instead 
of  being  merely  an  ugly  mass  of  iron  frame- 
work. The  sign  will  perform  its  advertising 
functions  of  attracting  and  selling  the  passers- 
by,  the  thought  for  which  it  was  constructed. 
Thus,  no  matter  whether  located  on  Broadway 
or  in  a  small  country  town,  the  theatre  will 
feel  assured  that  its  sign  is  really  an  adver- 
tiser and  not  an  expense.  With  the  desired 
effects  mentioned  above  in  mind  we  can  now 
discuss  the  requirements  of  theatres  in  each 
of  the  three  classes  of  locations. 
Theatres  Located  on  White  Ways. 

Just  to  mention  the  term  "White  Way" 
sends  the  imagination  of  the  reader  to  Broad- 
way with  its  surging  crowd,  theatres,  attrac- 
tive displays  and  flashing  signs.  Broadway 
on  a  clear  night  with  its  thousands  of  artifi- 
cial stars  twinkling  brightly  in  an  attempt  to 
attract  the  attention  of  the  pleasure-seekers  no 
doubt  presents  the  most  striking  lighting  dis- 
play in  the  world.  The  keenest  competition 
in  advertising  has  caused  the  creation  of  lar- 
ger and  brighter  displays  in  a  never  ending 
effort  on  the  part  of  each  advertiser  to  give 
recognition  to  his  product  over  that  of  his 
competitors.  This  continuous  struggle  for 
supremacy  has  resulted  in  the  greatest  aggre- 
gation of  gorgeous  advertising  displays  to  be 
seen  anywhere. 

The  value  of  electric  advertising  is  so  ap- 
parent through  the  results  secured  on  Broad- 
way that  every  city  with  a  desire  to  succeed 
has  taken  it  as  an  example  and  we  now  see 
throughout  the  country  spectacular  white  ways 
of  growing  magnitude  and  importance.  To 
obtain  success  in  these  ventures  the  same  meth- 
od, which  lias  been  found  valuable  on  Broad- 
way must  be  applied  to  give  the  theatre  dis- 
play in  such  a  location  its  maximum  advertis- 
ing value. 

The  White  Way  theatre  must  be  a  veritable 
temple  of  the  motion  picture  art  to  attract  the 
pleasure-seeking  crowd.  The  elecric  display 
must  be  of  the  finest  possible  type  to  compete 
with  the  many  other  similar  displays,  each 
trying  to  lure  the  sightseer  to  the  amusement 
which  it  advertises.  The  majority  of  the  crowd 
is  away  from  home  solely  bent  on  diversion 
and  the  sign  must  be  so  attractive  that  it 
(Continued  on  page  486) 


486 


Motion    Picture  News 


Electric  Signs  for  Motion 
Picture  Theatres 

(Continued  from  page  485) 
stands  out  in  comparison  with  the  others  and 
attracts  the  patrons  to  its  particular  theatre 
rather  than  allowing  them  to  pass  on  to  an- 
other. Therefore,  it  is  seen  that  for  the  White 
Way  theatre  the  sign  must  have  brightness, 
motion,  color  and  picture,  combined  in  an  orig- 
inal manner  with  sufficient  text  to  give  the  final 
punch. 

Motion  and  Brightness. 

Such  a  sign  must  first  of  all  be  very  bright 
and  have  motion  of  some  kind  depicted. 
Without  these  factors  the  attention  will  not  be 
attracted.  A  blaze  of  light  suddenly  flashed 
on  is  bound  to  produce  the  desired  effect,  but 
in  creating  such  a  powerful  display  the  man- 
ager must  visualize  the  completed  picture  and 
know  that  the  all  important  brilliancy  which 
he  is  planning  is  not  of  such  a  character  as  to 
impair  the  beauty  and  legibility.  The  motion 
effects  obtained  aid  the  brilliancy  in  attracting, 
and  tend  to  hold  the  attention  for  a  greater 
period  of  time.  The  particular  motion  de- 
cided upon  must  be  original  and  to  a  great 
extent  characteristic  of  the  one  theatre  under 
consideration.  An  example  of  this  type  of 
display  is  shown  in  Fig.  2. 


Though  tests  show  that  brightness  beyond 
a  certain  point  decreases  the  legibility  of  a 
sign  yet  for  signs  in  this  location  brightness  is 
absolutely  essential  and  long  distance  read- 
ability is  not.  In  fact,  the  selling  power  of 
the  sign  may  actually  be  increased  if  the  dis- 
tant observer  can  be  brought  within  a  com- 
paratively close  range  of  the  theatre  itself 
to  determine  the  actual  story  in  the  text. 
Thus,  a  display  so  bright  that  at  a  distance  of 
ten  blocks  it  appears  blurred  due  to  the  size 
of  letters,  still  attracts  attention  by  its  bright- 
ness, and  when  the  observer  has  approached 
within  a  few  hundred  feet  of  it  holds  the  at- 
tention by  the  beauty  of  the  picture  and 
sparkle  of  the  letters.  In  this  respect  the 
sign  on  the  theatre  itself  is  different  from  the 
sign  advertising  a  certain  commodity,  for  in 
the  case  of  the  latter  the  sign  does  not  mark 
the  spot  where  the  advertised  object  is  lo- 
cated. It  merely  is  a  means  of  impressing 
the  advertised  product  upon  the  mind  of  the 
observer  and  while  it  must  be  bright  to  attract 
its  share  of  attention  it  must  also  consist  of 
huge  letters  to  increase  its  readability  and 
widen  its  circulation. 
Color  Adds  Charm. 

Coupled  with  this  brilliancy  and  motion 
there  should  be  color  to  make  the  picture  more 
natural.    Color  effects  must  receive  very  care- 


Fig.  1.  The  Capitol  theatre  derives  great  ad- 
vertising value  from  its  electric  sign  which  has 
become  a  landmark  on  Broadway.  The  Bright 
letters  are  shown  to  a  better  advantage  by  the 
background  furnished   by    the  Dome 


ful  thought  in  design.  A  touch  of  color  adds 
charm  and  richness  but  an  overload  detracts 
from  the  beauty,  causing  the  sign  to  appear 
crude  and  flashy.  Opal,  yellow  and  red,  due 
to  low  absorption,  produce  the  most  striking 
effects,  though  soft  tones  of  the  darker  and 
richer  colors,  blue,  green  and  purple  can  be 
used  in  borders  or  decorative  scrolls  to  make 
the  more  important  message  stand  out  by 
contrast. 

Pictures  by  Signs. 

Signs  for  this  type  of  theatre  should  pre- 
sent, if  possible,  some  definite  picture.  Here 
are  shown  the  first  runs  of  the  great  film  mas- 
terpieces, often  for  periods  of  time  rivaling 
the  best  of  the  spoken  dramas.  Higher  admis- 
sion prices  can  be  charged  than  the  smaller 
theatres  and  the  advertising  must  be  of  a  type 
to  attract  patrons.  What  can  have  better  sell- 
ing power  than  a  sign  picture  illustrating 
some  dramatic  scene  in  the  picture  or  charac- 
teristic of  the  film  itself?  The  value  of  this 
type  of  advertising  is  being  recognized  and 
probably  will  be  followed  to  a  greater  extent 
in  the  future. 

Often  the  name  of  a  theatre  brings  to  mind 
some  well-known  shape  or  object.  The  effect 
of  combining  this  shape  in  the  sign  advertis- 
ing is  invaluable  and  has  been  used  quite 
considerably  in  the  past.  The  display  of  a 
large  brilliantly  lighted  star  often  in  conjunc- 
tion with  a  shower  of  smaller  and  rapidly 
twinkling  stars  has  been  used  to  advertise  a 
theatre  of  the  name  which  is  immediately 
brought  to  mind  by  the  picture  formed.  The 
word  "  Capitol "  at  once  forms  a  mind  picture 
of  the  characteristic  dome  construstion  of  our 
National  Capitol  building  and  of  Capitol 
buildings  of  many  of  our  states.  The  con- 
struction of  an  electric  sign  to  form  such  a 
picture  combining  beauty  and  originality  gives 
an  almost  priceless  type  of  advertising  to  the 
theatre  by  that  name  on  the  Great  White  Way. 
This  display  is  shown  in  Fig.  1. 

Theatres  displaying  such  characteristic 
forms  of  picture  advertising  are  impressed  in- 
delibly on  the  mind  of  the  human  being.  The 
value  of  those  already  in  use  should  serve  as 
a  stimulus  for  others  so  that  in  the  future 
we  may  expect  to  see  many  more  of  these 
(Continued  on  page  488) 


Fig.  2.    This  sign  formerly  used  by  the  Rialto  theatre  at  Times  Sq.  shows  an  original  combina- 
tion of  brightness,  color  and  motion.    The  pinwhcel  whirls  and  shoots  a  rocket  which  bursts 
into  various  colors  as  it  hits  the  letter  zvhich  then  lights.    This  continues  till  "  Rialto  "  is  . 
spelled  out,  then  the  sign  changes  color 


488 

Electric  Signs  for  Motion 
Picture  Theatres 

(Continued  from  page  486) 
original  and  interest-drawing  signs.  There 
are  many  opportunities  to  embody  original 
pictures  of  this  type  in  the  signs  of  other 
theatres  and  the  sign  designer  should  not  let 
such  a  chance  of  building  a  sure  seller  go  by 
without  giving  it  full  attention. 
Type  and  Size  of  Text. 

The  factor  of  letter  size  and  design,  is  im- 
portant in  planning  the  display.  The  dis- 
tance of  maximum  readability  is  directly  pro- 
portional to  letter  height  and  inversely  propor- 
tional to  the  brightness.  Since  competition 
demands  high  brightness,  the  letters  used  must 
necessarily  be  larger  to  be  legible  at  a  given 
distance  than  would  be  the  case  if  a  lower 
intensity  of  lighting  could  be  used.  There- 
fore in  the  case  of  each  theatre  the  distance 
of  desired  legibility  for  each  part  of  the  sign 
must  be  determined  in  order  to  produce  a 
complete  display  giving  the  desired  effect. 
Fig.  3  shows  a  well  proportioned  display. 

For  this  reason  the  letters  in  the  message 
can  be  under  two  feet  in  height,  equipped  to 
allow  for  high  intensity  lighting,  resulting  in 
a  longer  text  displayed  in  a  given  space.  The 
name  of  the  theatre  itself,  however,  should  be 
shown  in  much  larger  letters  as  in  this  case 
it  is  necessary  that  the  name  be  readable  at 
a  considerable  distance  for  the  purpose  of 
identification.  Investigation  has  shown  that 
well-proportioned  letters  between  four  and 
eight  feet  in  height  will  allow  a  range  of 
readability  wide  enough  for  this  purpose  with 
little  chance  of  blurring  effect  due  to  bright- 
ness in  lighting. 

The  proportions  of  sign  letters  has  become 
more  or  less  standardized  as  a  result  of  in- 
vestigation and  experience.  Thus,  from  com- 
mon practice  sign  letters  of  this  t3rpe  are 
usually  made  to  have  a  length  of  from  65% 
to  75%  of  the  height,  a  width  of  approximate- 
ly 20%  and  a  spacing  distance  between  letters 
of  from  25%  to  40%  when  placed  in  a  hori- 
zontal line.  For  vertical  signs  where  the  spac- 
ing distance  between  letters  has  less  effect  on 
legibility,  25%  or  even  less  is  allowed  between 
adjacent  letters.  These  dimensions  are  appli- 
cable to  signs  using  the  plain  block  letter  as 
is  customarily  employed  for  such  displays. 

With  this  type  of  sign,  where  originality  is 
one  of  the  most  important  essentials,  an  at- 
tractive individuality  for  a  certain  theatra 


might  be  obtained  through  the  use  of  an  un- 
common letter  construction.  To  insure  the 
success  of  such  a  venture  from  the  beaten  path, 
it  would  be  well  to  give  the  factor  of  letter 
proportions  and  spacings  a  special  study  lest 
the  ensemble  result  in  an  unintelligible  mass 
wholly  detrimental  to  the  selling  power  of  the 
display,  as  deviation  from  the  usual  practice 
is  often  necessary  to  make  the  more  uncom- 
mon type  of  letter  readable  at  a  specified  dis- 
tance. 

The  use  of  a  trough  is  strongly  recommended 
for  letters  for  the  theatre  display.  It  adds  to 
the  appearance  and  confines  the  light  to  use- 
ful areas,  increasing  the  readability  when  the 
sign  is  read  at  an  angle  and  preventing  to  a 
great  extent  halation,  the  cause  of  blurring  of 
the  letters  when  viewed  from  a  distance.  Such 
troughs  vary  in  depth  to  some  extent  with  the 
size  of  the  letter,  but  in  every  case  should 
extend  out  beyond  the  filament  of  the  lamp  to 
be  used.  Thus,  all  the  light  given  off  back  of 
a  plane  through  the  filament,  parallel  to  the 
face  of  the  letter  will  strike  some  surface  and 
be  re-directed  in  a  useful  direction. 
Conclusion. 

The  sign  engineer  must  decide  from  his  ex- 
perience and  the  particular  conditions  at  hand 
the  proper  course  to  follow  in  order  to  make 
the  sign  one  of  real  advertising  value.  The 
design  of  signs,  as  that  of  so  many  other  arti- 
cles which  are  on  the  market  in  large  quanti- 
ties, is  too  likely  to  degenerate  into  practice 
of  utilizing  something  which  has  been  used 
elsewhere.  The  result  of  such  a  course  is  the 
gradual  lessening  in  the  advertising  value  of 
electric  signs  finally  ending  in  a  stagnation  of 
the  industry  as  a  whole. 

The  physical  characteristics  of  letter  size 
and  shape  must  be  combined  with  the  aesthetic 
factors  of  brightness,  motion,  color  and  pic- 
ture to  form  an  entity  which  harmonizes  with 
the  architectural  peculiarities  of  the  building 
for  which  it  is  designed.  The  success  of  the 
project  is  finally  measured  by  the  number,  who 
from  the  thousands  seeking  pleasure  along  the 
White  Way  are  attracted  to  the  theatre  which 
is  advertised. 

Editor's  Note:  This  is  the  second  of  a  series 
of  articles  on  electric  display  signs  for  motion 
picture  theatres.  The  third  installment  will 
appear  in  next  week's  issue. 


Motion    Picture  News 


Fig.  4.  The  Loew's  State  theatre  sign  of  the 
narrow  vertical  type  is  fairly  high  above  the 
street.  Such  a  location  allows  the  use  of  light- 
ing of  a  high  intensity  without  glare.  Over 
4500  lamps  are  used  in  the  double  faced  sign 


Something  New 

Considerable  comment  not  only  from  the- 
atrical organists  but  from  music  lovers  in 
general  resulted  from  a  novel  idea  at  the 
Strand  theatre,  Market  Street,  San  Francisco, 
Cal.  Before  the  overture  at  each  performance 
a  300  foot  motion  picture  strip  was  run  illus- 
trating the  various  hand  and  foot  operations 
of  the  organist  playing  their  new  Robert  Mor- 
ton organ.  This  was  of  considerable  interest 
to  the  theatregoers  who  for  the  first  time  real- 
ized the  dexterity  necessary  for  proper  organ 
playing. 

Standard  Laboratories 
Increasing 

Although  the  Standard  Film  Laboratories  at 
Seward  &  Romaine  Sts.,  Hollywood,  Cal.,  have 
been  in  operation  less  than  a  year,  several  ad- 
ditions have  already  been  made  to  care  for 
the  organization's  rapidly  growing  business. 
An  auxiliary  drying  room  was  built  several 
months  ago,  adding  several  more  drums  to 
those  already  in  use.  A  number  of  new  nega- 
tive cutting  rooms  have  been  added  to  the 
facilities  already  available  for  independent 
producers.  The  Standard  Film  Laboratories 
were  designed  and  built  under  the  personal 
supervision  of  John  M.  Nickolaus  and  S.  M. 
Tompkins,  who  were  respectively  in  charge  of 
the  Famous  Players  Lasky  and  Universal 
West  Coast  Laboratories. 


Metropolitan,  Baltimore, 
Installs  Automaticket 

The  new  Metropolitan  theatre,  Baltimore, 
Md.,  which  is  to  be  opened  very  shortly,  is 
equipped  with  the  Automaticket  system,  em- 
bracing the  Automatic  Ticket  Issuing  and 
Registering  Machine  and  the  tickets  used 
therein. 


Palace  To  Be  Remodeled 

M.  J.  (Jake)  Cohen  has  leased  the  old 
Palace  theatre  at  Burleson,  Texas,  and  will 
remodel  and  practically  make  it  a  new  theatre 

in  the  near  future. — Noble. 


««,      .«    »,    ,»     ,,        ...  m 

PASA N .0  v  N  T   F*  i  C :  ?  3 « £ # 


.  .  >, . , ,     , ,  ilimiiiiii  »••••*■.  tfitt^imi*ft*'^Zs****+^s 


TROS  ?NO£'S 


Fig.  3.    The  lighting  of  the  Marquee  of  the  Rivoli  theatre  is  bright  and  attractive  and  yet 
docs  not  annoy  the  patrons  by  glaring  illumination.    The  well  balanced  combination  of  letters 
and  border  is  obtained  by  using  2,500  tamps  of  loiv  brilliancy 


January    27,  1923 


489 


Every  print  deserves  all  the  photographic 
quality  that  can  be  put  into  it. 

EASTMAN 
POSITIVE  FILM 

has  the  long  scale  of  gradation  that  repro- 
duces all  the  delicate  halftones  between 
high  lights  and  shadows — it  carries  the  qual- 
ity of  the  negative  through  to  the  screen. 

Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


490 


Motion    Picture  News 


National  Anti-Misframe  League  Forum 


Good  Suggestions 

Right  in  line  with  the  discussion  that  was 
published  in  this  department  in  the  issue  of 
January  13th,  comes  a  letter  from  a  projec- 
tionist in  Canada.  The  criticisms  and  sugges- 
tions contained  therein  are  good. 
Dear  Editor: 

Although  I  have  been  a  reader  of  the  News 
for  many  years,  and  while  I  have  kept  very 
close  watch  on  the  N.  A.  M.  L.  since  it  was 
an  infant,  as  you  will  know  my  membership 
dates  back  to  1918,  I  have  never  written  in 
to  the  League.  Possibly  one  of  the  reasons 
is  that  I  have  just  kept  putting  it  off,  but  the 
real  reason  has  been  that  I  was  just  sitting 
back  like  many  other  of  the  older  projec- 
tionists of  to-day,  watching  and  waiting  to 
see  what  the  League  was  going  to  be,  and 
although  you  may  lose  your  temper  for  a 
moment,  I  must  admit  that  I  am  very  disap- 
pointed in  it. 

Criticises  N.  A.  M.  L. 

Although  the  N.  A.  M.  L.  is  no  doubt  a 
wonderful  movement  of  its  kind  and  could  be 
made  into  a  great  thing,  I  can't  see  where 
the  columns  that  now  appear  from  week  to 
week  in  the  News  are  worth  very  much  to 
even  the  rank  beginner,  not  mentioning  the 
older  projectionist,  who  is  always  striving, 
just  the  same  as  the  beginner  is  to  improve  the 
standard  of  his  work.  If  all  the  operators 
and  projectionists  looked  after  their  work, 
cared  for  their  films  as  they  state  in  letters 
that  appear  in  the  News,  the  N.  A.  M.  L. 
would  soon  be  useless  to  any  one,  just  for  the 
simple  reason  that  there  would  be  no  one  to 
damage  the  films.  While  true  enough  a  large 
portion  of  the  so-called  film  damage  is 
due  to  carelessness,  I  believe  firmly  that  the 
greater  part  is  done  through  ignorance  of 
the  smaller  town  men,  and,  yes,  the  big  town 
men,  too,  of  not  knowing  their  machines.  In 
other  words,  they  do  not  know  how  to  keep 
their  machines  in  good  running  condition ;  they 
lack  knowledge  of  fine  adjustments  of  their 
projectors;  therefore  the  result  is  that  they 
cannot  help  but  damage  films.  It  is  also  true 
that  the  said  film  exchanges  are  responsible 
for  a  certain  percentage  of  the  film  damage, 
simply  because  they  neglect  to  give  them  the 
proper  inspection,  but  if  the  films  were  not 
damaged  in  the  first  place  there  would  be  no 


Milton  O.  Field,  projectionist,  Empress  theatre, 
Lcthbridge,  Canada 


need  of  inspection  in  the  exchanges.  I  have 
been  in  the  projection  game  for  the  past  eleven 
years.  Six  years  on  the  present  job,  and  at 
one  time  in  your  own  state,  because  that  hap- 
pens to  be  my  state,  too.  Before  leaving  this 
subject,  do  not  get  the  impression  that  I  am 
blaming  the  small  town  man  altogether.  On 
the  contrary,  I  am  not.  I  have  faith  in  every 
small  town  man  who  wants  to  learn  his  pro- 
fession, and  I  am  sure  that  the  most  of  the 
larger  town  men  feel  the  same  and  would  at 
any  time  assist  them  in  any  way  possible  in 
gaining  a  better  knowledge  of  their  work.  Be- 
cause the  small  town  man  does  not  have  the 
chances  and  opportunities  of  improvement  as 
the  larger  town  man. 

What  Is  Needed 

In  getting  back  to  the  N.  A.  M.  L.  Forum, 


why  can't  its  editor  get  right  down  to  busi- 
ness with  the  co-operation  of  projectionists 
throughout  the  country  and  give  us  a  real  live, 
honest-to-goodness  projection  department  in 
the  News  in  the  place  of  two  or  three  split-up 
pages  of  letters  from  this  man  and  that  man 
simply  saying  that  he  desires  to  join  your 
league  or  that  he  desires  to  wear  one  of  your 
buttons  and  find  enclosed  25  cents?  No  doubt 
you  are  looking  for  the  nearest  brick  and  wish- 
ing that  Lethbridge  wasn't  so  darned  far 
from  New  York,  but  just  the  same  we  will 
take  that  chance.  About  the  only  thing  of 
real  interest  that  has  appeared  in  the  Forum 
lately  was  the  series  on  Mazda  projection. 
Let's  have  more  of  it. 

To  start  the  ball  rolling,  why  can't  the  Edi- 
tor start  a  real  projection  department  off  by 
giving  a  series  of  questions,  having  them  deal 
at  different  angles  on  the  optics  of  the  pro- 
ectors,  electricity,  including  generators,  con- 
verters, etc.  ?  Say,  give  from  five  to  ten  ques- 
tions each  week,  depending,  of  course,  upon 
their  nature,  publishing  the  best  answers  and 
offering,  say,  an  honor  roll.  This,  of  course, 
would  involve  a  little  more  work  on  our  Edi- 
tor, possibly  too  much,  but  if  the  News  wants 
to  serve  the  projectionists  it  would  be  the  least 
the  News  could  do,  and  I  am  sure  that  if  this 
is  gone  after  in  the  right  way  that  it  won't 
be  long  until  you  will  have  the  co-operation 
of  projectionists  everywhere,  and  we  will  have 
a  Projection  Department  that  all  can  be  proud 
of  and  not  a  disappointment  from  week  to 
week.  The  new  N.  A.  M.  L.  members  could 
be  looked  after  in,  say,  another  honor  roll. 

Alberta  Has  Real  Ones 

Here  in  Alberta  we  have  some  real  projec- 
tionists if  I  do  say  it  myself,  but  then  when 
we  stop  to  consider  who  is  behind  the  "  boys  " 
we  could  not  expect  anything  else.  We  have 
an  examination  that  we  are  proud  of,  and  we 
have  a  theatre  inspector  of  whom  we  are 
still  prouder — Mr.  Philip  Barber,  of  Edmon- 
ton. He  is  a  thoroughly  experienced  projec- 
tionist and  one  of  the  best  versed  men  on 
the  profession  in  this  country.  He  was  the 
first  up  here  to  introduce  the  classification  of 
the  projectionists  in  Alberta,  and  it  has  done 
wonders.  It  has  made  many  good  men  out 
of  just  mere  operators,  and  we  certainly  pity 
(Continued  on  page  494) 


Blank  for  New  League  Members 
Member's  Name   


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

A  S  a  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
1  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blanks  for  membership  in  the  N.  A.  M.  please  enclose  twenty-five  cents  for  a  membership  button 


January    2  J ,  1923 


491 


NO  MATTER 

WHAT 
THE  FEATURE 

A  marquee  is  a 
permanent  draw- 
ing-card for  your 
theatre.  Choose 
from  our  large  se- 
lection or  s  e  p  d 
sketch  or  photo  and 
we  will  design  one 
specially  for  you. 

ProBert 

SHEETMETALCO. 

CINCINNATI,  OHIO 


RAVEN  HAFTONE  SCREEN 

Has  a  surface  of  very  finely  woven  material,  into  the 
pores  of  which,  by  a  special  process,  a  reflecting  sub- 
stance is  forced  from  the  rear.  This  congeals  or 
partly  solidifies,  yet  always  remains  pliable.  Secured 
to  this  is  another  layer  of  woven  material,  and  back 
of  this  is  a  coating  of  black  rubber,  making  the  whole 
very  strong  and  absolutely  opaque,  points  very 
essential  in  screens. 

RAVEN  SCREEN  CORPORATION 

One  Sixty-five  Broadway,  New  York 


GUNDLACH 


PROJECTION  LENS 

An  Improved  projection  lena  for 
beat  film  projection.  Unaurpi  —«d 
Luminosity — Increased  Efficiency — 
Adaptability  to  Mazda  aa  well  aa 
arc  light  aource — Brilliancy  of 
Image— Clear  cat  definition. 
PRICKS 


Sold  tmbjtct  to 
•mprooal  by  mil 
•Were.  Writ* 
today  lot  il/sw- 
trmtmd  foldmr. 


Size  Pro- 
0  t  I  O  B 

Lenaea  with- 
out Jacketa-.ill.eo 
No.     1    ■  I  a  • 

Jacketi    LN 


No.  2  Slxe  Pro- 
}  e  c  t  1  o  a 
Lenaea  with- 
out Jackets.  .SM.00 

No.  I  8  1  s  e 
Jacket!   


Gundlach-Manhattan  Optical  Co. 
853  Clinton  Avenue  South       Rochester,  N.  Y. 


Information  o  r  advice  concerning 
equipment  for  the  Theatre  is  furnished 
gratis  by  the  Technical  Department  of 
the  Motion  Picture  News. 


Little  Stories  of 

Successful  Exhibitors  No.  2 

S.  L.  Rothafel 

Coming  from  a  small  town  in  Minnesota  to  New 
York  at  the  age  of  1  3,  S.  L.  Rothafel  started  as  a 
$2-a-week  cash  boy.  From  this  he  graduated  into 
a  book  agent;  then  he  joined  the  Marines,  with 
which  he  served  in  the  Boxer  Rebellion  in  China. 
His  first  moving  picture  venture  was  behind  a 
bar-room  in  a  small  Pennsylvania  mining  town, 
where  he  met  with  the  usual  difficulties  of  a 
pioneer.  He  borrowed  his  chairs  from  a  local 
undertaker,  and  when  there  was  a  funeral  there 
was  no  show.  But,  naturally,  he  soon  outgrew 
this  field. 

After  a  rapid  rise  he  returned  to  New  York  where 
he  opened  the  Strand,  the  Rialto  and  the  Rivoli. 
It  is  no  wonder  that  when  the  builders  of  the 
biggest  theatre  on  Broadway  looked  for  a  man 
big  enough  to  direct  its  management  they  should 
seek  out  S.  L.  Rothafel.  Nor  is  it  a  wonder  that 
in  their  choice  of  ultra-modern  equipment  they 
should  select  GOLD  SEAL  Automatic  Registers 
for  the  Capitol  ticket  booths. 

No  modern  theatre  starts  without  a  GOLD  SEAL. 
And  every  established  theatre  which  installs  a 
GOLD  SEAL  finds  it  second  in  importance  only 
to  their  projector.  Its  price  is  low  and  it  is  a 
time-saver  as  well  as  a  money  maker. 

Write  today  for  GOLD  SEAL  prices  and  terms. 


Automatic  Ticket 
Register  Corporation 

Largest  in  the  World 
1782  Broadway,  New  York  City 


Latest  GOLD  SEAL 
Model  Automatic  Ticket 
Register  as  used  in  the 
Capitol  theatre,  New 
York  City. 


NOTE  : — Distributors  in  principal 
cities.  Write  for  name  of  one 
nearest  to  you. 


H.  ROBINS  BURROUGHS 

M.  AM   SOC.  C  BL 

THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  BROADWAY  702  SOUTH  WABASH  AVENUE  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO.  ILL.  SAN  FRANCISCO,  CAL. 


492 


Motion    Picture  News 


New  Theatre  Assures  Patrons  of  Cool, 
Fresh  Air  in  Summer 


V^ERTAIN  to  be  one  of  the  coolest  and  best 
^  ventilated  theatres  in  all  Greater  New 
York — the  new  Forum  theatre,  located  at 
138th  Street  and  Brook  Avenue,  is  scheduled 
to  be  opened  within  the  next  few  days. 

It  stands  out  as  a  splendid  example  of  the 
modern  motion  picture  theatre.  The  appoint- 
ments throughout  are  of  the  finest  and  were 
selected  with  an  eye  single  for  the  utmost  in 
comfort  for  the"  public. 

For  instance,  in  the  hottest  summer  weather, 
every  one  of  the  Forum's  patrons  will  be  able 
to  enjoy  the  program  in  absolute  comfort. 
Cool  refreshing  breezes  will  make  the  interior 
of  the  Forum  far  more  pleasant  than  any 


seashore  resort. 

Up  on  the  roof  are  two  gigantic  Typhoons- — 
each  12  feet  in  diameter.  It  can  readily  be 
imagined  what  the  effect  will  be  on  a  broiling 
hot  day  when  these  two  mammoth  breeze  mak- 
ers get  on  the  job.  In  just  one  minute  they 
will  blow  in  over  285,000  cubic  feet  of  fresh 
air — nearly  17,000  cubic  feet  every  hour.  The 
magnitude  of  this  volume  of  air  may  be  more 
easily  grasped  when  it  is  said  that  its  weight 
is  over  1,200,000  lbs. — 600  tons  of  air  per  hour. 

The  Forum  theatre  is  one  of  the  large  chain 
of  other  houses  all  controlled  by  the  same  in- 
terests— and  practically  all  equipped  with  the 
Typhoon  Cooling  and  Ventilating  System. 


Necessity  of  " Safety  First"  For  Theatres, 
Exchanges,  Studios,  Laboratories 


tt/^IVE    some   well   merited    thought  to 

^-^  '  Safety  First',"  is  the  message  of  Fred- 
erick H.  Elliott,  Vice-President  of  the  Feaster 
Manufacturing  Company,  to  those  engaged  in 
the  motion  picture  industry.  Mr.  Elliott 
knows  whereof  he  speaks,  for  he  has  the  unique 
distinction  of  having  inaugurated  and  directed 
the  original  "  Safety  First "  movement  in  this 
country  and  subsequently  co-ordinated  the 
various  branches  of  the  motion  picture  busi- 
ness through  the  formation  of  the  National 
Association  of  the  Motion  Picture  Industry. 

"  Throughout  the  theatre,  the  '  Safety  First ' 
slogan  should  be  brought  home  forcefully  to 
every  employee,  particularly  in  the  projection 
room,"  says  Mr.  Elliott.  "In  handling  film 
the  greatest  care  should  be  exercised  to  avoid 
even  the  slightest  trouble.  Smoking  when 
motion  picture  film  is  exposed  is  criminal  and 
the  law  prohibiting  smoking,  or  even  the  car- 
rying of  parlor  matches,  should  be  rigidly  en- 
forced by  the  management. 

"  It  is  the  duty  of  attendants  at  theatres  to 
•exercise  the  greatest  watch  over  the  careless- 
ness of  smokers,  owing  to  the  habit  of  throw- 
ing matches,  lighted  cigars  and  cigarettes 
about  the  lobbies  and  theatre  entrances.  There 
have  been  many  instances  where  panics  have 
been  created  through  such  carelessness. 

"  The  attainment  of  good  housekeeping  con- 


ditions rests  largely  with  executives  whose 
first  duty  is  to  thoroughly  instruct  all  em- 
ployees concerning  what  is  expected  of  them. 
They  should  be  informed  regarding  the  vari- 
ous proper  and  improper  practices  and  warned 
that  they  must  adhere  strictly  to  the  rules  and 
regulations  under  pain  of  instant  dismissal. 

"  Particular  attention  should  be  given  to  the 
handling  of  crowds  attending  the  motion  pic- 
ture theatres.  Tie  safety,  comfort  and  con- 
venience of  theatre  patrons  should  be  the 
watchword  and  undue  diligence  will  gain  thou- 
sands of  friends  for  the  silent  drama  and  the 
management  of  the  motion  picture  theatres. 

"  In  the  exchanges,  laboratories  and  studios, 
the  same  care  and  diligence  should  be  exer- 
cised to  safeguard  life  and  property.  Motion 
picture  film  should  be  kept  in  approved  con- 
tainers at  all  times,  except  when  being  actu- 
ally handled  or  inspected. 

"  The  stacking  of  naked  film  is  one  of  the 
most  dangerous  practices  in  the  industry  and 
should  be  absolutely  forbidden.  Such  exposure 
of  film  affords  an  opportunity  for  fire  to 
spread ;  whereas,  containers  or  other  protection 
retard  the  spread  of  fire. 

"  The  ease  of  ignition  can  only  be  offset  by 
an  habitually  careful  and  conscientious  elim- 
ination of  all  possible  causes  by  which  film 
might  be  ignited,  through  contact  with  flame, 
sparks  or  heat. 


"  Rubbish,  scraps  of  paper  under  tables  and 
desks  and  back  of  radiators,  cabinets  and  other 
fixtures  afford  a  starting  place  for  a  conflaga- 
tion  that  might  prove  most  disastrous. 

"  Many  fires  have  their  origin  with  the  heat- 
ing system,  because  combustible  materials,  such 
as  wood,  paper  and  film,  if  left  in  contact  with 
hot  pipes  or  surfaces  for  a  sufficient  length  of 
time,  may  ignite.  Steam  pipes  and  radiators 
are  especially  dangerous  and  should  be  prop- 
erly guarded. 

"  Nitro-cellulose  motion  picture  film  handled 
with  simple  precautions  offers  no  great  dan- 
ger or  hazard;  nevertheless,  those  engaged  in 
the  industry  should  have  a  full  knowledge  of 
the  characteristics  of  motion  picture  film  and 
applying  the  correct  methods  of  handling  and 
storing,  with  an  understanding  and  an  appre- 
ciation of  the  necessity  of  complying  with  the 
established  rules  and  regulations  for  the  pro- 
tection of  life  and  property. 

"  Good  housekeeping  should  be  the  motto  of 
everyone  connected  with  the  great  cinema  in- 
dustry; for  the  art  of  good  housekeeping  con- 
sists principally  of  two  things; — order  and 
cleanliness.  The  easiest,  most  effective,  yet 
most  neglected  means  of  eliminating  hazards 
is  the  exercise  of  this  warning." 


World  Ticket  Co.  Reports 
Sales 

S.  G.  Lamm  of  the  World  Ticket  &  Supply 
Co.,  has  just  returned  to  New  York  from  a 
very  successful  trip  through  the  middle  west 
and  reports  the  following  installations  of  Sim- 
plex Ticket  Machines:  Kunsky's  Columbia 
theatre,  Detroit,  Mich. ;  La  Salle  Gardens,  De- 
troit, Mich. ;  New  Diamont  theatre,  Phila.,  Pa. ; 
and  the  Garden,  New,  Parkway  and  Century 
theatres  of  Baltimore,  Md.  The  Wilmer  & 
Vincent  Co.  of  New  York  have  also  placed  an 
order  with  the  World  Ticket  Company  for  a 
three  unit  Simplex  Ticket  Machine  to  be  in- 
stalled in  their  Hippodrome  theatre,  Reading, 
Pa.  Mr.  Lamm,  while  in  Detroit,  also  made 
arrangements  with  G.  D.  Brady  of  the  Exhibi- 
tors Supply  Co.,  Detroit,  to  handle  Simplex 
Ticket  Registers  and  World  Tickets  exclusive- 
ly in  the  State  of  Michigan. 

Due  to  increased  business  the  World  Ticket 
&  Supply  Co.,  Inc.,  have  taken  additional  office 
space  in  1600  Broadway,  New  York,  and  have 
increased  their  office  staff. 


Views  of  the  new  Whiteside  theatre,  Corvallis,  Oregon,  which  rece  ntly  opened.    This  theatre  is  very  attractively  designed  and  furnished 


January    27,  1923 


493 


Bausch  &  Lomb 

CINEPHOR 

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A  high-grade  optical  product  backed  by 
Bausch  k  Lomb's  70  years  of  lens-making  expe- 
rience. Made  to  produce  the  best  showing  of 
good  film?. 

Write  for  helpful  Cinephor  book- 
let, or  get  one  from  your  dealer. 

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Rochester,  X.  Y. 

NEW  YORK  WASHINGTON  CHICAGO 

SAN  FRANCISCO  LONDON 


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We  guarantee  SERVICE-QUALITY 
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WORLD  TICKET  & 
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1600  BROADWAY 

BRYANT  6973  NEW  YORK 


TheNewEraOrgan 

THE  MARR  &  COLTON  COMPANY,  Inc. 


The  ideal  pipe  organ  for  the  exhibitor  who  seeks  for  the  maxi- 
mum value  obtainable  in  a  small  pipe  organ  at  a  reasonable 
price.     Can  be  placed  in  the  orchestra  pit  or  in  an  organ 


chamber. 


(Write  for  Interesting  Literature) 


EVERYTHING  MUSICAL 


WARSAW,  N.  Y. 


Also  Builders  of  Famous  Marr  &  Colton  Concert  Organ 


Valuable  Information  on  All  Phases  of  Motion  Picture  Industry 

is  available  thru  the  transactions  of  the  Society  of  Motion  Picture  Engineers.  Copies 
may  be  obtained  thru  the  office  of  the  Secretary,  Room  402,  729  7th  Ave.,  N.  Y.  City. 


LIBMAN-SPANJER  corp. 


BUILDERS  OF 


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CHANGEABLE  SIGNS 
TICKET  BOXES 

Factory: 
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TICKET  BOOTHS 
FOYER  LAMPS,  ETC. 

Office :  Factory  : 

NEW  YORK   CHICAGO,  ILL. 


494 


Motion    Picture  News 


usiness 
fe  rings 


We  buy  opera  chairs,  projection  machines,  com- 
pensarcs,  generators  and  all  new  or  used  theatre 
equipment.  Movie  Supply  Company,  844  South 
Wabash  Avenue,  Chicago,  111. 


Metropolis  Theatre,  142d  Street  and  Third 
Avenue,  Bronx,  New  York  City.  Seating  capac- 
ity, 1,400;  for  rent;  possession  September  1st, 
1923.  Apply  to  Saul  J.  Baron,  32  Nassau  Street. 
Telephone:  John  3299. 


BUYS,  SELLS  OR  LEASES 
THEATRES  FOR  YOU 

I  have  a  large  list  of  clients  for  large  and  small  theatres. 
Quick  reliable  action  assured. 

HARRY  LAZARUS 
REALTOR  &  BUSINESS  BROKER 
37  TEN  EYCK  BLDG.  ALBANY,  N.  Y. 


WILL  PURCHASE  LEASE 

on  desirable  improved  theatre  property. 
All  communications  confidential.  Write 
full  particulars.  Price,  seating  capacity, 
equipment,  etc.     Principals  only. 

Box  275,  Motion  Picture  News, 
729  7th  Ave.,  New  York  City 


WE  CAN  SERVE  YOU  IN 
MANY  WAYS 

Projection  machines  overhauled  and  repaired. 

We  make  your  old  machines  good  as  new. 
Best  equipped  machine  shop,  expert  mechanics. 
Prompt  service,  reasonable  prices. 


Making  Screens  is  a  fine  art.  We  make  the 
best  in  the  country.  We  also  recoat  old 
screens.     Get  our  quotations. 


We  can  furnish  your  weekly  supply  of  slides, 

photos  and  posters  (all  productions)  at  a 
saving  of  fifty  per  cent.  Complete  service, 
prompt  shipment.  Write  for  price  list  and 
order  blanks. 


For  Sale.     Entire  equipment  purchased  from 

five  theatres,  including  2300  opera  chairs,  pro- 
jection machines,  compensarcs,  ventilating 
fans,  motors,  generators,  booths,  screens,  spot 
lights,  portable  projectors,  poster  and  photo 
frames,  rewinds,  wall-fans,  stereopticons,  fire 
extinguishers,  rubber  matting,  electric  heaters, 
film  cabinets,  lenses,  lightning  changers,  ticket 
machines  and  everything  needed  in  a  theatre. 


We  make  artistic  advertising  slides.  Lobby 

display  frames  made  to  order.  Banners  and 
sign  work  of  all  kinds.  We  can  save  you 
money  on  opera  chairs,  projection  machines, 
screens,  equipment,  supplies,  accessories,  car- 
bons, mazda  lamps,  tickets,  etc.  Send  us  your 
order. 


MOVIE  SUPPLY  COMPANY 

844  S.  Wabash  Ave.  Chicago,  111. 


(Continued  from  page  490) 
the  man  who  has  the  impression  that  any 
"  dub "  in  technical  knowledge  can  hold  a 
first-class  Alberta  license. 

This  is  getting  to  be  quite  a  lengthy  letter, 
and  no  doubt  is  headed  straight  for  the  waste- 
basket.  However,  it  would  not  hurt  to  give 
a  brief  description  of  my  equipment,  which  is 
one  that  any  man  can  well  be  proud  of.  My 
projection  room  is  just  a  little  small,  but  we 
hope  to  soon  have  this  larger.  It  consists  of 
two  type  "  S "  Simplex  projectors,  finished 
in  battleship  grey,  one  equipped  with  Gund- 
lach-Manhattan  lens,  the  other  with  the  "Snap- 
lite."  The  "Snaplite"  I  have  for  a  try-out.  The 
Martin  rotary  converter,  which  we  have  also 
found  to  be  a  very  serviceable  machine,  sup- 
plies D.  C.  at  the  arcs.  An  emergency  panel 
board  is  a  part  of  the  projection  room.  This 
board  controls  both  the  converter  and  the 
A.  C,  and  is  equipped  with  ammeters,  volt- 
meters, etc.  The  lamp  houses  are  piped  off 
to  an  18-inch  exhaust  fan,  which  is  located  in 
the  ceiling,  which  leads  to  a  large  vent  which 
leads  directly  to  the  open.  Sufficient  vents 
allow  a  supply  of  fresh  air  at  all  times.  I 
have  in  stalled  the  second  rewinder,  one 
being  of  the  hand  rewind  for  inspection  and 
assembling  purposes,  while  the  other  is  an 
automatic  electric  rewind.  I  will  at  an  early 
date  send  you  some  photos  of  both  my  pro- 
jection room  as  well  as  the  room  in  which  the 
converter,  controlling  devices,  etc.,  are  in- 
stalled. 

In  closing  allow  me  to  wish  you  much  con- 
tinued success,  and,  for  goodness  sake,  let's 
have  a  real  projection  department  in  the 
News.  You  will  certainly  have  my  co-opera- 
tion, and  there  will  be  lots  of  others,  too. 
Sincerely  yours, 

Milton  0.  Field, 
Projectionist  Empress  Theatre, 
Lethbridge,  Canada. 


Mr.  Field  undoubtedly  will  be  glad  to  know 
that  this  department  is  planning  a  series  of 
short  articles  which  will  deal  with  mathe- 
matics, electricity,  optics,  etc.,  to  be  presented 
in  such  a  manner  as  to  inform  the  projec- 
tionist on  the  phases  of  these  subjects  of  most 
help  to  him.  This  series  will  probably  com- 
mence within  the  next  two  or  three  weeks. 


Dear  Editor: 

Enclosed  please  find  25  cents  for  which  please 
send  me  a  membership  button  to  the  Anti  Mis- 
frame  League. 

Yours  truly, 

P.  W.  Brickley,  No.  1746, 
Rialto  Theatre, 
Rapelje,  Mont. 


Dear  Editor : 

Enclosed  find  50  cents  for  which  please  send 
me  two  N.  A.  M.  L.  badges. 
Luck  and  success  to  the  N.  A.  M.  L. 

Sincerely  yours, 
Mathew  J.  Gerbatz, 
Box  486, 
Virginia  City,  Nev. 


+ 

Makers  ef  Beco  Flashers  and  Motors 
2628  W.  Congress  St.,  Chicago,  III. 


Have  Your  Electric 
Sign  in  Colors 

The  color  la  In  the  glass  of  Beco  Color 
Hoods.  Clear,  brilliant,  eye- catching 
color  that  out -attracts  the  signs  of 
your  conpetltora.  Pay  tor  selree 
within  s  year  orer  dipped  or  colored 
lamps.    Circular  on  request. 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  In  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to  50%  in  post- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 
244  West  42nd  St.      Phent,  Bryant  8138      New  York 
Addressing  Printing 


Write 

for 
samples 


mLDON,WILLIAMSHICK 

PORT  SMITH,  ARK. 


WORLD  TICKET  CO.  REPORTS 
INSTALLATIONS 

A  complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $150,00. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
Cinema  Apparatus.  Send 
for  your  copy. 

BASS  CAMERA  COMPANY 

111  N.  Dearborn  Street  Chicago 


TYPHOON  POOLING  SYSTEM 

TYPHOON  FAN  CO.  345W.39-ST.  NEW  YORK 


January    2 7 ,  1923 


495 


/.     C.     JESSEN'S    PRODUCTION     NOTES     BY  WIRE 

Studio  and  Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE    olv    THE  LOT 


At  Universal  City 

Four  subjects  have  been  selected 
for  Hoot  Gibson  to  be  made  fol- 
lowing the  completion  of  his  pres- 
ent vehicle,  "  Poor  Worm."  They 
are  "  Katydid,"  western,  "  The 
Shave  Tail,"  Boy  Scout  training 
story,  and  "  Out  o'  Luck,"  a  story 
of  the  Navy. 

Tully  Marshall,  Braden  Hurst, 
Eulalie  Jensen  and  Raymond  Hat- 
ton  have  been  added  to  "  The 
Hunchback"  cast. 

Harry  Pollard  has  completed 
"  His  Good  Name,"  baseball  and 
convict  story,  to  embrace  an  all- 
star  cast. 

Ed  Sedgwick  has  been  engaged 
as  director.  Assignment  to  com- 
pany will  be  made  this  week. 


R-C  Production  Notes 

Joe  Rivers  and  Ad  Wolgast  dou- 
ble for  the  knock-out  fight  of 
eleven  years  ago  in  the  sixth  of 
the  "  Fighting  Blood  "  series,  titled 
"  The  Gall  of  the  Wild,"  featuring 
George  O'Hara  and  Clara  Horton, 
direction  of  Mai  St.  Clair.  Leach 
Cross  and  Phil  Salvadore  are  in  the 
cast. 

The  DeHaven's  next  starring 
two-reeler,  titled  "  Private,  Keep 
Out,"  from  an  original  by  George 
W.  Bartlett,  is  being  directed  by 
Carter  DeHaven. 

Emory  Johnson's  "  Westbound 
Ninety-Nine "  troupe  have  leased 
track  and  trains  of  the  Southern 
Pacific  and  are  making  exteriors  at 
Pacoima.  The  cast  includes  Ralph 
Lewis,  Ella  Hall,  Claire  McDowell, 
John  Harron. 

Ethel  Clayton's  "  The  Greatest 
Glory  "  is  completely  edited. 

Johnny  Walker's  "  The  Fourth 
Musketeer  "  is  being  completed. 

Harry  Carey,  directed  by  Val 
Paul,  is  at  Barstow,  making  exteri- 
ors for  "  The  Man  from  the  Des- 
ert." The  complete  cast  embraces 
Margaret  Clayton,  George  A.  Wag- 
ner, Charles  LeMoyne,  Alfred 
Allen,  Camilla  Johnson,  Dan  Com- 
mons, A.  W.  Fremont,  Fred  Kelsey, 
Ford  West,  Ashley  Cooper,  C. 
Sovern,  Otto  Myer. 

Hyatt  Dadd  has  been  transferred 
from  the  New  York  publicity  de- 
partment to  the  coast  department 
in  charge  of  Will  T.  Gentz. 


Around  Metro  Studios 

Buster  Keaton's  first  five-reel 
subject  for  Metro,  "  The  Three 
Ages,"  is  now  being  made  under 
the  direction  of  Eddie  Cline.  The 
players  engaged  include  Margaret 
Leahy,  Wallace  Beery,  and  Lionel 
Belmore. 

The  complete  cast  for  Hunt 
Stromberg's  "The  Two  Twins," 
starring  Bull  Montana,  includes 
Roy  Atwell,  Fontaine  LaRue, 
Chuck  Reisner,  Stanhope  Wheat- 
croft,  Billy  Armstrong,  Grace  Gor- 
don, Margaret  Cloud,  "  Pal,"  the 
dog,  and  Jimmie  Clemmons,  for- 


Warner  Brothers  Items 

The  complete  revised  cast  for 
"Main  Street"  includes  Florence 
Vidor,  Monte  Blue,  Noah  Beery, 
Robert  Gordon,  Harry  Myers, 
Louise  Fazenda,  Josephine  Crowell, 
Otis  Harlan  and  Gordon  Griffith. 
The  picture  is  under  the  direction 
of  Harry  Beaumont,  the  continuity- 
written  by  Julian  Josephson. 

Harry  Rapf  has  engaged  Chet 
Franklin  to  product  a  northwest 
story  title  "Wolf  Fangs,"  featur- 
ing the  police  dog  named  "Rintin- 
tin."  The  continuity  was  written 
by  Fred  Myton.  Sada  Cowan  has 
been  engaged  by  Raof  to  write  the 
continuity  of  the  Kathleen  Norris 
novel  "Lucretia  Lombard"  and 
Mary  O'Hara  to  write  continuity 
for  "Beau  Brummel." 

Warner  Brothers  have  assigned 
Julien  Josephson  to  write  the  con- 
tinuity of  "Little  Johnny  Jones," 
from  the  play  by  George  M.  Cohan. 
William  Beaudine  will  direct. 


Here  and  There 

Phil  Goldstone  has  completed  a 
Richard  Talmadge  subject  titled 
"Through  the  Flames,"  and  will 
make  as  his  next  picture  one 
founded  on  a  story  laid  in  Central 
America,  also  starring  Talmadge. 

Goldstone  has  engaged  Howard 
Mitchell  and  Reaves  Eason  to  di- 
rect an  original  melodrama  titled 
"His  Last  Race."  The  cast  to  date 
includes  Pauline  Starke,  Noah 
McKim,  Tully  Marshall,  Alec.  B. 
Francis,  Rex  "Snowy"  Baker,  Wil- 
liam Scott,  Dick  Sutherland,  Rob- 
ert Kortman,  Harry  Depp,  Phil 
Hall,  Ed  Burns  and  "Boomerang," 
Baker's  educated  horse.  Goldstone 
is  also  planning  to  make  "David 
Crockett,"  as  an  all  star  special. 

The  first  Douglas  McLean  pro- 
duction for  Associated  Exhibitors 
was  started  this  week  at  Hollywood 
studios,  under  the  direction  of 
Lloyd  Ingraham,  the  James  Mont- 
gomery play  "The  Aviator,"  later 
adapted  as  the  musical  comedy, 
"Going  Up."  The  executive  staff 
has  been  named,  with  Bogart  Rog- 
ers, business  manager  and  J.  R. 
Crone,  production  manager. 

Fred  Caldwell  Productions  have 
been  organized  and  the  filming  of 
"Knighthood  in  Hollywood,"  by 
John  Blackwood,  is  under  way.  In 
the  cast  are  Raymond  Cannon,  Vic- 
tor Potel,  Cecil  Holland,  Gale  Hen- 
rv,  Violet  Schram  and  Charles 
Mack.  Edgar  Lyons  will  act  as 
camera-man,  the  continuity  by  Hel- 
en Van  Upp.  Caldwell,  responsi- 
ble for  this  comedy  drama,  also  di- 
rected "Ni^ht  Life  in  Hollywood." 

Edwin  Carewe  has  engaged  J. 
Warren  Kerrigan,  for  the  lead, 
Sylvia  Breamer.  for  the  role  of 
teacher,  Russell  Simnson,  the  sher- 
iff, Hector  Sarno,  the  heavy  for 
"The  Girl  of  the  Golden  West," 
the  David  Belasco  stage  play. 

The  Jackie  Coogan  picture  "Toby 
Tyler,"  has  been  completely  edited. 


Kenneth  Webb,  who  directed 
"Secrets  of  Paris,"  the  C.  C.  Burr 
feature,  has  just  been  elected  di- 
rector of  the  Eastern  branch  of 
the  Motion  Picture  Directors'  As- 
sociation. The  office  corresponds 
to  that  of  President  and  the  organ- 
ization here  is  affiliated  with  the 
same  association  on  the  Pacific 
Coast. 

Roy  Del  Ruth,  comedy  director, 
has  been  signed  by  Jack  White, 
producer  of  Educational-Mermaid 
comedies,  to  direct  Lige  Conley  in 
his  next  production. 

Herschel  Mayall  has  been  added 
to  the  cast  of  "The  Isle  of  Dead 
Ships"  which  Maurice  Tourneur  is 
now  making  on  the  coast  for  the 
M.  C.  Levee  for  First  National  re- 
lease. 

Edgar  Lewis  has  already  com- 
pleted "  Are  You  Guilty  "  and  will 
start  work  shortly  on  "  Oh  Ye 
Fools."  Both  these  pictures  are  for 
C.  C.  Burr.  "  Oh  Ye  Fools  "  is  an 
original  story  by  Mr.  Lewis.  "  Are 
You  Guilty  features  James  Kirk- 
wood,  Doris  Kenyon  and  Mary 
Carr. 

Betty  Blythe  is  now  working  on 
her  third  Whitman  Bennett  produc- 
tion, "  The  Garden  of  Desire."  Will 
Carleton  is  leading  man,  while  Ty- 
rone Power  is  also  cast  in  a  prom- 
inent role. 

Corinne  Griffith  will  complete 
work  on  "  The  Common  Law " 
about  the  middle  of  January,  when 
she  will  return  East  to  begin  a 
series  of  productions  of  her  own. 
Webster  Campbell  will  direct  this 
star's  productions  and  several 
stories  have  been  bought. 

Captain  Leslie  T.  Peacocke,  who 
produced  "  The  Wheel  of  Fortune  " 
for  Anchor,  has  finished  his  second 
production  of  this  series,  which  has 
Vola  Vale  as  the  star. 

Earl  Hurd  is  now  at  work  on  his 
fifth  comedy  for  C.  C.  Burr.  No 
title  has  been  chosen  for  it  yet,  but 
it  will  be  along  the  lines  of  his  other 
work  for  the  same  company.  Mr. 
Hurd  recently  finished  a  comedy 
called  "  Chicken  Dressing." 


With  Paramount  Units 

Herbert  Brenon  is  engaged  in 
preliminaries  for  production  of 
"  Rustle  of  Silk,"  adapted  by  Sada 
Cowan  and  Ouida  Bergere  from  the 
Cosmo  Hamilton  novel,  which  will 
co-star  Betty  Compson  and  Conway 
Tearle. 

Frank  Condon  has  written  "  Sev- 
enty-Five Cents  an  Hour,"  contin- 
uity by  Grant  Carpenter,  the  next 
vehicle  for  Walter  Hiers,  to  be  di- 
rected by  Joseph  Henabery.  Pro- 
duction begins  January  22,  upon 
Hiers'  return  from  his  honeymoon. 
Jacqueline  Logan  will  play  the  fem- 
inine lead. 

Charles  Maigne  is  finishing  "  The 
Trail  of  the  Lonesome  Pine." 

George  Fitzmaurice  puts  "  The 
Cheat '  into  production  on  January 
29. 


William  DeMille  is  half  finished 
with  "  Grumpy." 

Sam  Woods  is  making  the  last 
scenes  for  "  Prodigal  Daughters." 
These  include  airplane  trips  through 
a  storm  to  Lonely  Inn. 

Battles  between  Tartars  and  Gyp- 
sies for  "  The  Law  of  the  Lawless  " 
are  being  fought  at  Lasky  Ranch 
under  the  direction  of  Victor  Flem- 
ing. Dorothy  Dalton  is  the  star, 
with  Kosloff  and  Charles  De  Roche 
in  the  support. 

Wesley  Ruggles  has  been  assigned 
to  direct  Agnes  Ayres  in  "  Contra- 
band," the  Clarence  Budington  Kel- 
land  story,  adapted  by  Albert  Le- 
vino. 

Irvin  Willat  has  arrived  from  the 
Coast  to  prepare  for  the  filming  of 
"  Fog  Bound,"  which  will  be  made 
at  the  Long  Island  studio  with  Dor- 
othy Dalton  as  the  star. 

Paul  Dickey,  famous  as  a  play- 
wright and  author,  has  been  en- 
gaged to  write  the  scenario  of  "Fog 
Bound"  from  this  story  by  Jack 
Bechdolt. 

"  Bella  Donna,"  the  first  Amer- 
ican-made starring  picture  of  Pola 
Negri,  has  been  completed  after 
nearly  three  months  of  production 
work  at  the  Lasky  studio  by  George 
Fitzmaurice,  Paramount  producer. 

Guy  Wilky,  who  has  started  his 
fourteenth  picture,  "  Grumpy,"  as 
cameraman  for  William  DeMille, 
has  just  signed  a  three-year  con- 
tract with  Famous  Players-Lasky, 
by  which  he  will  continue  to  be  as- 
sociated with  Mr.  DeMille  for  that 
length  of  time  in  the  same  position. 


On  the  Goldwyn  Lot 

A  unit  system  is  being  installed 
to  give  freer  rein  to  individual  di- 
rectors, each  to  have  a  complete 
staff  working  in  co-operation  with 
executive  organization  of  plant. 

Eileen  Pringle  has  been  placed 
under  a  long-term  contract  by 
Goldwyn  as  a  result  of  her  work 
in  "Strangers  Banquet"  and  "Souls 
for  Sale." 

William  Orlamond  has  been 
placed  under  contract. 

Marshall  Neilan  will  film  part  of 
"The  Ingrate"  in  Grand  Canyon. 

Katherine  Hilliker  and  H.  H. 
Caldwell  are  titling  the  foreign  pro- 
duction starring  Pola  Neeri  for  re- 
lease in  February,  release  title  to 
be  "Mad  Love." 

William  Worthington  has  been 
engaged  for  an  important  role  in 
Marshall  Neilan's  "Red  Lights," 
directed  by  Clarence  Badger. 

Katherine  Kavenaugh,  from  the 
New  York  scenario  department  has 
been  named  writer  and  personal 
assistant  to  June  Mathis. 

Goldwyn  has  signed  Claude  Gil- 
lingwater  to  act  in  its  screen  ver- 
sion of  Austin  Strong's  play, 
"Three  Wise  Fools."  the  role  of 
Findley  which  he  created  upon  the 
speaking  stage. 


496 


Motion   Picture  News 


I  FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
I  have  a  short-cut  toward  such  information  as  he  may  need.   Short  subject  and  comedy  releases,  as  well  as 

j§  information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.    (S.  R.  indicates  State  Right 

jj  release.  ) 

1    Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


SEPTEMBER 

Feature  Star  Distributed    By  Length 

Barb-Wire   Jack  Hoxie  Aywon-S.  R  S  reels. 

Blood  and  Sand  Rodolph  Valentino. Paramount   8  reels. 

Broadway  Rose  Mae  Murray  Metro   •  reels. 

Bull  Dog  (Parage  Special  Cast  Aywon-S.  R.  5  reels 

Caught  Bluffing  Frank    Mayo  Universal   5  reels. 

Confidence   Herbert  Rawiinson. Universal   5  reels. 

Crusader,  The  William  Russell ...  .Fox  5  reels. 

Dangerous  Adventure ...  Grace  Darmond  ..Warner  Bros.   7  reels. 

Deserted  at  the  Altar.  . Special  Cast  Phil  Goldstone-S.  R. 7  reels.. 

Down    to    the    Sea  in 

Ships   Courtot-McKee  ...Elmer  Clifton   11  reels 

Eternal  Flame,  The  Norma  Talmadge. .  .First  National  7  reels., 

Face  to  Face  Marguerite  Marsh. . Playgoers  5  reels.. 

Fighting  Guide,  The  William  Duncan  ..Vitagraph  5  reels. 

Five  Dollar  Baby  Viola    Dana  Metro  6  reels. 

Fools  of  Fortune  Marg.  de  la  Motte.Amer.    Releasing. ...  5  reels.. 

Fool  There  Was,  A  Special  Cast  Fox   5  reels.. 

Galloping  Kid,  The  Hoot  Gibson  Universal   5  reels. 

Girl's  Desire,  A  Alice  Calhoun  Vitagraph  5  reels.. 

Grandma's  Boy  .Harold  Lloyd  Asso.  Exnibitors  5  reels. 

Hands  of  Nara,  The....  Clara  K.  Young.  ..  Metro   6  reels. 

Her  Gilded  Cage  Gloria  Swanson. ...  Paramount   6  reels. 

How  Women  Love  Betty  Blythe  B.  B.  Prod.-S.  K  6  reels. 

Is  a  Mother  to  Blame. .  Carolyn  Larkins. . .  Model-S.    R.  5  reels. 

Isle  of  Doubt,  The  Wyndham  StandingPlaygoers   5  reels. 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices.. .6  reels., 

Love  Is  An  Awful  Thing. Owen  Moor*  Selznick   5  reels. 

Man  She  Brought  Back. Special  Cast  Playgoers   5  reels. 

Manslaughter   Thomas  Meighan ..  Paramount   9  reels. 

Married  People  Mabel  Ballin  Hodkinson   (reels.. 

Monte  Cristo  Special  Cast  Fox   5  reels. . 

Nero   Special  Cast..  Fox   11  reels 

Nice  People  Special  Cast  Paramount   7  reels.. 

Night  Life  in  Hollywood  Special    Cast  Arrow-S.  R  6  reels. 

Peacefml  Peter*  Wm.  Fairbanks ...  Arrow-S.  R  5  reels. 

Prisoner  of  Zen  da,  The..  Special  Cast  Metro   >  reels. 

Queen    of    the  Moulin 

Rouge   Martha  Mansfield.  .Amer.  Releasing  6  reels. 

Rich  Men's  Wives  Special  Cast  Al  Lichtman  Corp.. 7  reels. 

Secrets  of  Paris  Special  Cast  Affiliated-S.  R  6  reels. 

Sign  of  the  Rose  George  Beban   Amer.  Releasing  ...6  reels. 

Siren  Call,  The  Dorothy  Dal  ton ....  Paramount   6  reels. 

Skin  Dees  SUls-Vidor   .First    National  7  reels. 

Slim  Shoulders  Irene   Castle.         Hodkinson   6  reels. 

Snow  Shoe  Trail,  The. . .  Jans  Novak  Film  Book.  Offices.  .6  reels. 

Storm,  The  House  Peters  Universal   8  reels. 

Timothy's  Quest  Special  Cast  Amer.  Releasing  6  reels. 

Top  O'  the  Morning  Gladys  Walton  Universal   5  reels. 

Valley  of  Silent  Men...  Alma  Rubens  Paramount   6  reels. 

Veiled  Woman,  The. ...  Marguerite  Snow. ..  Hodkinson   5  reels.. 

West  of  Chicago  Charles  Jones  Fox   S  reels. 

While   Satan   Sleeps  Jack  Holt  Paramount   6  reels. 

White    Hell  Richard  Travers. ..  Aywon-S.  R  5  reels. 

Wildn.es*  of  Youth  Special  Cast  Graphic-S.  S  7  reels. 

Woman's  Woman,  A  Mary  Alden  Allied  Prod,  &  Dist. .  8  reels. 

Tosemite  Trail,  The. ...  Dustin  Farnum. . . . . Fox  5  reels. 


Reviewed 
. .  Sept.  I 
.  .Aug.  19 
..Sept.  16 

..Sept.  23 
.  .  Sept.  30 

. .  .  Dec!  9 
..Oct.  7 

..Dec  2 
.  .Sept.  23 
.  .  Sept.  16 
..Aug.  26 
.  .June  17 
...Aug.  19 
.  .July  2S 
.Sept.  16 
.Aug.  26 
..July  15 
-Aug.  19 
.Aug.  12 
.Aug.  26 

•  Sept.  2 
■  .Aug.  5 
.Sept.  16 
.Sept.  23 

•  Sept  SO 
..Aug.  5 
..Apr.  I 
..June  3 
..Aug.  19 


..Nov.  4 
.May  6 

..Aug.  19 
..Sept.  2 

•  Aug.  28 
.Aug.  5 

Seat.  80 
.Sept.  30 

•  July  8 
.Sept.  23 

lulv  i 
.Sept.  23 
.tept  9 
.Sept.  9 
. .June  24 
..Aug.  2* 
.July  8 

•  May  27 
.Sept.  t 
.Sept  30 
.Sept.  30 


OCTOBER 


By 


Length  Reviewed 
.7  reels. .  ..Aug.  3 


.Jan. 
•  Oct. 
.Oct. 
..Oct. 
.  .Aug. 
.  .Oct 
..Nov. 


...Nov.  11 
.  .  Sept.  16 
...Oct.  21 
..Nov.  25 


Feature  Star  Distributed 

Above  All  Law  Paramount  . 

Affinities   Bowers-Moore    ....Hodkinson   5  reels.. 

Bells  of  San  Juan  Charles  Jones  Fox   5  reels.  . 

Beware  of  the  Law  Marjorie  Payne.  ...  Jawitz-S.  R.  5  reels.. 

Bond  Boy,  The  Rich.  Barthelmcss.. First    National  7  reels.. 

Boomerang   Justice  George  Larkin .....  Aywon-S.  R.  5  reels.. 

Bootlegger's   Daughter.  .  Bennett-Niblo   ....Playgoers   5  reels.. 

Broad  Daylight  Mulhall- Wilson  ...Universal  5  reels. . 

Broadway  Madonna,  The.Dorothy  Revier....  Film  Book.  Offices... 6  reels. 

Burning  Sands  Hawley-Sills  Paramount   7  reels. 

Calvert's  Valley  John  Gilbert  Fox  5  reels. 

Cowboy  and  the  Lady.  M inter-Moore  Paramount   5  reels. 

Crimson  Clue  Special  Cast  Chaplin  Classics  5  reels. 

Crow's    Nest  Jack    Hoxie  Aywon-S.  R.  5  reels... Dec.  2 

Dawn  of  Revenge  Richard  Travers ...  Aywon-S.  R.  5  reels...  Dec.  9 

Do  and  Dare  Tom  Mix  Fox   5  reels  Oct.  7 

Douglas     Fairbanks  In 

Robin  Hood   Douglas  Fairbanks.  United  Artists   10  reels  .Oct.  28 

East  Is  West  Con.  Talmadge  First    National  8  reels. . .Sept.  9 

Face  in  the  Fog,  The. .  Lionel  Barrymore.  .  Paramount   6  reels... Oct.  14 

Forget-Me-Not   Special  Cast  Metro   6  reels ...  July  19 

Fortune's  Mask   Earle  Williams  . . .  Vitagraph  5  reels.  ..  Sent.  9 

Ghost  Breaker,  The.  .  .  .  Reid-Lee   Paramount   5  reels ...  Sept.  83 

Girl  Who  Ran  Wild.  The.  Gladys  Walton  Universal   5  reels  Oct.  14 

Head  Hunters  of  South 

Seas   Asso.  Exhibitors  5  reels. .  ..Oct.  7 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels ...  Aug.  11 

Hound  of  Baskervilles.  ..Eille  Norwood  Film  Book.  Offices..  6  reels ...  Sept.  23 

Human  Hearts  House  Peters  Universal   7  reels ...  .July  I 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices..  6  reels  Oct. 

June  Madness  Viola  Dana  Metro   6  reels... Oct. 
jght  in  the  Dark,  The.. Hope  Hampton. ...  First    National  6  reels ...  Sept 

Little  Wildcat   Alice  Calhoun  ....Vitagraph   5  reels... Sept 

Lone  Hand,  The  Hoot  Gibson  Universal   5  reels... .Oct 

Long  Chance.  The  Special  Cast  Universal   5  reels..  .Oct. 

Lorna  Doone   Special  Cast  First    National.  ....  6  reels... Oct 

Man  Wanted   Arthur   Housman..C.  C.  Pictures-S.  R...  5  reek  

Msn  Who  Played  God..  George  Arliss   United  Artists   6  reels ...  Sept  16 

Mixed  Faces   William  Russell  Fox   S  reels  Oct  14 


28 
7 
9 

16 

21 
7 

28 


reels. 

..Oct.  14 

5 

reels. 

..Oct  14 

C.  C.  Pictures-S.  R... 

5 

7 

reels. 

..Oct  7 

J.  A.  Levinson-S.  R 

6 

reels. 

..Oct  81 

6 

reels. 

..Dee.  9 

Warner  Bros.-S.  R. . 

6 

reels . 

..Oet  7 

6 

reels: 

.'Sept  9 

5 

reels. 

.Sept  2* 

Al  Lichtman  Corp.. 

7 

reels. . 

..Nov.  11 

7 

reels.. 

.  .  May  24 

8 

reels. . 

.Am*.  19 

Asso.  Exhibitors... 

6 

reels. 

..Oct  14 

7 

reels. 

..Oet  M 

Amer.  Releasing 

6 

reels. 

.Dec.  9 

5 

reels. 

..Oct  88 

6 

reels. 

..Dec  8 

6 

reels. . 

..Nov.  4 

5 

reels. 

.Nov.  4 

5 

reels. 

..Oct  88 

6 

reels . 

.Sept  18 

Asso.  Exhibitors.... 

1 

reels. . 

..Nov.  9* 

reels. 

■opt  99 

6 

reels. 

.Oet  2*1 

Old  Homestead,  The. ..  Theodore  Roberts. 

One  Night  in  Paris  Special  Cast  

Pals  of  the  West  Special  Cast  

Pink   Gods   Daniels-Kirkwood  . 

Plaything  of  an  Emperor  Special  Cast   

Qulncy  Adams  Sawyer.  .Special  Cast  

Rags  to  Riches  Wesley  Barry  

Remembrance   Special  Cast  

Rogue's  Romance,  A...  Rodolph  Valentino. 

Shadows   Special  Cast  

Sherlock   Holmes  John  Barrymore... 

Tailor  Made  Man,  A  Charles  Ray  

Till  We  Meet  Again  Special  Cast  

To  Have  and  To  Hold. .  Compson-Lytell  ... 

What  Fools  Men  Are...Faire  Binney  

When  Danger  Smiles ...  William  Duncan  .. 

When  the  Desert  Calls.  .  Violet  Heming  

White  Shoulders  K.  MacDonald  

Without  Compromise  . .  William  Farnum  . . 

Wolf  Law   Frank  Mayo  

Woman  He  Loved.  The. Wm.  V.  Mong  

Woman  Who  Fooled 

Herself  Allison- Ellis  

Youth  Must  Have  Love.  Shirley  Mason  

Youth  to  Youth  Special  Cast  


NOVEMBER 

Feature  Star  Distributed  By  LeaeTtk 

Anna  Ascends   Alice  Brady  Paramount   6  reels. 

Another  Man's  Shoes. .  .Herbert  Rawiinson. Universal   5  reel*. 

Beautiful  and  Damned .. Marie  Prevost  Warner  Bros.-S.  R...7  reels. 

Boss  of  Camp  Four. ...  Charles  Jones  ....Fox   5  reels. 

Brawn  of  the  North. ...  Strongheart  (dog).  First  National   8  reel*. 

Breaking  Home  Ties. ...  Special  Cast  Asso.  Exhibitors  8  rises. 

Brothers  Under  the  Skin. Special  Cast  Goldwyn   6  reel*. 

Challenge,  The   Dolores  Caseinelli.. Amer.  Releasing  ...5  reek 

Clarence   Reid-Ayres-McAvoy Paramount   S 

Famous  Mrs.  Fair,  The.  Special  Cast  Metro   6  reel* 

Flaming  Heart*   J.  B.  Warner  East  Coast-S.  R-  i  reess. 

Good  Men  and  True  Harry  Carey  Film  Book.  Office*.. •  reess., 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels. 

Hungry  Hearts   Special  Cast  Goldwyn   7  reels. 

Impossible  Mrs.  Bellew.  Gloria  Swanson. ...  Paramount   7  reel*.. 

Jilt,  The  Special  Cast  Universal  5  reess. 

Lavender  Bath  Lady ...  Gladys  Walton  Universal   5  reels. 

Lights  of  New  York. ...  Special  Cast  Fox  

Love  Gambler,  The  John  Gilbert   Fox   S  reel*. 

Man  and  the  Moment ...  Special  Cast  Playgoers   <  reel*. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan. . Paramount   7  reel*. 

Man  Who  Waited,  The. .  Special  Cast  Playgoers   f  reels. 

My  Friend  the  Devil  Special  Cast  Fox   9  reels. 

Oliver  Twist   Jackie  Coogan  First  National   8  reek. 

One  Week  of  Love  E.  Hammerstem . . . Selxnlck   7  reel*. 

On  the  High  Seas  Dalton-Holt   Paramount   5  reels. 

Pawned   Tom  Moore  Selsnick   5  reek. 

Peg  O'  My  Heart  Laurette  Taylor. ..  Metro   6  reek. 

Pride  of  Palomar,  The.. Special  Cast  Paramount   7  reek. 

Ridin'  Wild  Hoot  Gibson  Universal   S  reel*. 

Shirley  of  the  Circus. ..  Shirley  Mason  Fox   5  reek. 

Sin  Flood,  The  Special  Cast  Goldwyn   7  reels. 

Super  Sex,  The  Robert  Gordon  ...Amer.  Releasing  ...6  reels. 

Superstition   Special  Cast  Lee-Bradford-S.  R... I  reek, 

Tess    of    the    Storm  . 

Country   Mary  Pickford  . . .  United  Artists   18 

Thehna   Jane  Novak  Film  Book.  Office.... 8 

Thorns  and  Orange  ,  _  . 

Blossoms  Special  Cast  Al  Lichtman  Corp... 7 

Tom  Mix  in  Arabia  Tom  Mix  Fox   8  reek. 

Trifling  Women  Special  Cast  Metro   ■  reek. 

Under  Two  Flags  Priscilla  Dean  Universal   8  reels. 

While  Justice  Walts  Dustin  Farnum  ...Fox   ?«r*,Tl 

Who  Are  My  Parents?. .  Special  Cast..  Fox  ............... .18  reek 

World's  a  Stage,  The .. Dorothy  Philhpe. .. Principal  Pict-1.  K..6  reel* 

You  Never  Know  Earle  William*  ...Vitagraph  f  '"•«*• 

Young  Rajah,  The  Rodolph  Valentino. Paramount  M 

DECEMBER 

Feature  Star  Distributed  By 

All  Night   Valentino-Myers  .  .  Universal   $ 

Altar  Stairs,  The  Frank  Mayo   Universal   3 

Back  Home  and  Broke .. Thomas  Meighan  .Paramount   6 

Barriers  of  Folly  Special  Cast  Aywon-S.  R.  8 

Bill  of  Divorcement  A..  Constance  Binney  .  Asso.   Exhib  6 

Blind  Bargain,  A  Lon  Chaney  Goldwyn   8 

Broken  Chain*   Colleen  Moore  Goldwyn  ...... .8 

Bull  Dog  Drummond. . . Blackwell-Greeley  .Hodkinson   3 

California  Romance,  A.. John  Gilbert  Fox  ■■••••••^  * 

Captain  Fly-By-Night  ..Johnnie  Walker  ..Film  Book .Offices ..  3 

Conquering  the  Woman.  Florence  Vidor  ...Asso.  Exhib  6 

Dangerous  Game,  A  Gkdys  Walton  ...Universal  5 

Danger  Point  The  Carmel  Myers  ....Amer.  Releasing  ...8 

Daughter  of  Luxmry,  A.Agnes  Ayr**   Paramonot   8 

Dr.  Jack   Harold  Lloyd   Asso.  Exhib  * 

Ebb  Tide   Lee-Kirkwood   Paramount  ...7 

Environment   Special  Cast   Principal  Pjct-*\  R-  6 

Finger  Print*   Special  Cast   Hypenom  Pict-SJ.  K. .  8 


■•viewed 

..Nov.  B* 
..Nov.  11 
.  .De*.  89 
..Dee,  8 
..Nov.  98 
..Dee.  t 
. .  Nov.  4 


reek.. -Oct.  98 


,.Nev,  L8 
.Oet  99 

Nov.  11 
..Mew.  4 
.Dee.  1 

Nev.  ti 


Not.  18 


.New.  11 

iSept'j 
.Nov.  4 
.Nov.  as 
.Oct  14 
.Nov.  19 
.Dee,  98 
.De*.  t 
.Nov.  IS 
.Nov.  M 
..Jam.  21 
.Dee.  • 


.Nov.  as 
.Dee.  t 

..New.  83 
.Nov.  11 
.Oct  14 
.Oct  7 
.De*.  9 
.test  3 
..Dec  • 
.Mow.  19 
..New.  19 


reek  

reek. ..Dec  t 

reek  Jan.  8 

reek  

reek... Jan.  39 
reek. ..Dec  8 
reek. ..Dec  18 
reek. .  .Nov.  18 
reek.. .Dec  88 
reek. .  .Dec  39 

reels  Dec  9 

reek. .  .Dec  84) 
reek... Nov.  18 
reek. ..Dec  14 
reek...  Jan.  8 
reek. ..Dec  8 
reels.  .  .Dec  83 


January    27,  1923 


497 


Forsaking  All  Others.  . 

Great  City,  The  

Great  Night,  The  

Heroes  of  the  Street. . . 

Inner  Man,  The  

Jazzmania   

Just  a  Song  at  Twilight - 
Kentucky  Derby,  The . . . 
Kingdom  Within,  The.  . 

Love  in  the  Dark  

Marriage  Chance,  The.. 

Minnie   

Omar  the  Tentmaker. . . 
One  Exciting  Night.... 
One  Wonderful  Night.. 

Only  a  Shop  Girl  

Orphan  Sally  

Outcast   

Pawn  Ticket  flO  

Prince  and  Pauper 
Riders  of  the  Law. 
Singed  Wings  .... 
Strangers'  Banquet,  The. 

That  Woman  

Unconquered,  The  

When  Lore  Come*.... 
Woman  Conquers,  The 


Moore-Landis  Universal   5  reels.. 

Special  Cast  Amer.  Releasing  ...7  reels. 

William  Russell. ..  Fox   5  reels. 

Wesley  Barry  ....Warner  Bros.   7  reels.. 

W.  Standing   Playgoers   6  reels., 

Mae  Murray   Metro   6  reels. 

R.  BarthehntM. . . .  Prod.  Security  5  reels. 

Reginald  Denny  ..Universal   6  reels.. 

Pauline  Starke  ...Hodkinson   6  reels.. 

Viola  Dana   Metro   6  reels.. 

Special  Cast   Amer.  Releasing  ...6  reels.. 

L.  Joy-Matt  Moore  First  National   7  reels.. 

Guy  Bates  Post...  First  National   8  reels.. 

Special  Cast   United  Artists    ...-10  reels. 

Herbert  Rawlinson .  Universal   S  reels.. 

Special  Cast  C.  B.  C.-S.  R  7  reels. 

Lee-Bradford-S.  R.  Special   Cast  5  reels. 

Elsie  Ferguson  ...Paramount  6  reels.. 

Shirley  Mason  Fox   5  reels. 

Tibi  Lubin  Amer.  Releasing  ...6  reels.. 

Jack    Hoxie  Aywon-S.  R  5  reels. 

Bebe  Daniels  Paramount   8  reels.. 

Special  Cast   Goldwyn   7  reels. 

Catherine  Calvert  .Amer.  Releasing  ...6  reels.. 

Maciste   Aywon-S.  R  7  reels.. 

Helen  J.  Eddy  Film  Book.  Offices.  .6  reels.. 

Kath.  Mac  Donald..  First  National   5  reels. 


.Dec  16 

.Dec!'  16 
.Dec.  23 
.Dec.  9 


.  Nov.  4 

.Dec.  30 
Nov.  25 
.Nov.  25 
.Dec.  9 
.  Dec.  9 
.Oct.  21 
.Dec.  23 
■  Jan.  6 


.Dec.  16 
.Jan.  20 
.Aug.  26 

.Dec.  9 

.Jan.  13 

.Dec.  30 

.  Nov.  4 

.Dec.  16 


JANUARY 


Feature  Star  Distributed    By       Length  Reviewed 

Bell  Boy  13  Douglas  MacLean.  First  National   4  reels  

Bohemian  Girl,  The  Special  Cast   Amer.  Releasing   ...6  reels  

Brass  Commandments  ..William  Farnum  ..Fox   9  reels... Jan.  20 

Christian,  The   Special  Cast   Goldwyn   

Dangerous  Age,  The. ...  Special  Cast   First  National   7  reels...  Dec.  9 

Dollar  Devils   Special  Cast  Hodkinson   

Flaming  Hour,  The  Frank  Mayo  Universal   S  reels... Jan.  6 

Flash,  The  Special  Cast  Aywon-S.  R  5  reels  

Flirt,  The   Special  Cast   Universal   8  reels... Dec.  30 

Foolish  Twins  Terry   Twins  Lee-Bradford-S.  R..S  reels  

Footlight  Ranger,  The..  Charles  Jones   Fox   

Fury   R.  Barthelmess  ...First  National   9  reels  

Garrison's  Finish  Jack  Pickford   Allied  Prod.  ft  Dist.8  reels.. .Dec.  30 

Ghost  Patrol,  The  Graves-Love   Universal   5  reels  

House  of  Solomon,  Tho.Wm.  H.  Strauss. ..  Amer.  Releasing  ...6  reels  

Kick  In  a  Compson-Lytell  . . .  Paramount   Dec.  16 

Kindled  Courage   Hoot  Gibson   Universal   5  reels... Jan.  13 

Little    Church  Around 

Around  the  Corner. ..  Claire  Windsor  ...Warner  Bros.   6  reels  

Living  Mask,  The  Special  Cast   Amer.  Releasing   

Making  a  Man  Jack  Holt   Paramount   5  reels... Dec.  30 

Malcolm     Strauss'  Sa- 
lome  Diana  Allen   Geo.  Wiley-S.   R  6  reels... Dec.  30 

Man's  Sue   William  Russell  ..Fox   5  reels... Dec.  30 

Milady   Special  Cast   Amer.  Releasing  6  reels  

Missing  Millions   Alice  Brady   Paramount   6  reels... Sept  30 

Money,  Money,  Money.  K.   MacDonald  ...First  National   6  reels  

Power  of  a  Lie,  The. ..  Special  Cast   Universal   S  reels...  Jan.  13 

Scarlet  Car,  The  Herbert  RawHneon. Universal   5  reels... Jan.  20 

Second  Fiddle   Astor-Hunter   Hodkinson   6  reels. .  .Jan.  20- 

Sister  Against  Sister. ..  Marie  Doro  Lee-Bradford-S.  R..S  reels  

Spanish  Cavalier,  The.  .Rodolph  Valentino.  Paramount   

Third  Alarm,  The  Ralph   Lewis  Film  Book.  Offices..  7  reels...  Dec.  23 

Thirty  Days   Wallace  Reid  Paramount   5  reels... Dec. 

Three  Who  Paid  D  us  tin  Farnum  ...Fox   5  reels  Jan. 

Vengeance  of  the  Deea-  Special  Cast   Amer.  Releasing   

Voice  from  the  Minaret.  Norma  Talmadge.  .  First  National   

While  Paris  Sleep*  Lon  Chaney  Hodkinson   

World's  Applause,  The. .Bebe  Daniels   Paramount   7  reels... Jan.  13 

FEBRUARY 

Adam's  Rib   Special  Cast   Paramount   

Brass   Monte  Blue   Warner  Bros.   8  reels  

Daddy   Jackie  Coogan  First  National  

Dark  Secrets  Dorothy  Dslton  ..Paramount   6  reels... Jan.  20 

Drums  of  Fate  Mary  M.  Minter ..  Paramount   

First  Degree,  The  Frank  Mayo  Universal   5  reels... Jan.  20 

Flame  of  Life,  The  Priscilla  Dean   Universal   7  reels  

Lap  of  Luxury  Glenn  Hunter   Hodkinson   

Love  Letter,  The  Gladys  Walton  ...Universal   5  reels  

Man  of  Action,  A  Douglas  MacLean.  First  National   

Miehty  Lak'  a  Rose  Dorothy  MackaiU. .  First  National   

Modern  Matrimony  Owen  Moore   Selznick  

My  American  Wife  Gloria  Swanson  ...Paramount   5  reels... Jan.  13 

Nobody's   Money  Jack  Holt   Paramount   

One  Million  in  Jewels. ..  MacGowan-Holmes.  Amer.  Releasing   

Prisoner,   The  Herbert  Rawlinson.  Universal   

Rejuvenation   Special  Cast   Amer.  Releasing   

Web  of  the  Law,  The.  ..Special  Cast   Amer.  Releasing   

What  a  Wife  Learned.  .  Special  Cast   First  National   

When  Knighthood  Was 

»,^n  ?low,er Marion  Davies  ...Paramount   12  reels.. Sept.  30 

Wife  in  Name  Only  Special  Cast   Amer.  Releasing   


Accidental  Wealth   Neety  Edwards. ...  Universal   1  reel.... 

 Larry  Semon   Vitagraph  2  reels... 

A    4*  8e* Smith-William.  ...C.  B.  C.-S.  S  2  reels... 

A}1  Wet  Al  St.  John  Pox   2  reels... 

a  AL  St  Tohn   Pox   2  reels... 

Aladdin,  Jr.   Lewis  Sargent  Universal   1  reel.... 

American  Plea      ..       Lee  Moran   Universal   2  reeU... 

Baby  Show  la  Seunrrsl- 

-Tln«  •         —   Lee-Bradford-S.  K. . .  1  reel. . . . 

feit  Cellar,  The  Neety  Edwards  ...Universal   1  reel  

Big  Flood,  The  Aesop's  Fables  Pathe   t/t  reels. 

Big  Scoop,  The  Johnny  Jones  Psthe  2  reels 

Blase  Away   Paul  Parrott   Pathe   1  red. 

•  Lige  Cooley  Educational   2  reels 

Bone  Dry  Paul  Parrott  Pathe  1  reel. 

wow   Louise  Pazenda  . .  First  National   2  reels 

Boy  and  she  Bear,  The.. Aesop's  Fables  ...Pathe  2/1 

Bridls  arsaens   Smith- Williams   ...C.  B.  C-S.  K  2 


.Nov.  2S 
..Dec.  2 
...Not.  4 
..Oct.  14 


Broadcasting  Johnny  Jones   Pathe  2  reels... Oct.  21 

Bully  Pair,  A  Molina   Universal   1  reel  

Bumps  and  Thumps  Mutt  &  Jeff  Cart'n.  Fox   lA  reel  

Cabby,  The  Lorraine-Maude  ...Universal   2  reels  

Chased  Bride,  The  Neal  Burns   Educational   2  reels.  ..Dec  2 

Chewing  Gum  Industry.  Mutt  &  Jeff  Cart'n.  Fox   lA  reel  

Chicken  Parade,  The. ..  .Jimmy  Aubrey  ....Vitagraph   2  reels. .. Sept.  2 

Choose  Your  Weapons. .  Bobby  Vernon  ....Educational   2  reels...  Nov.  11 


Educational   2  reels... Nov.  11 

Film  Book.  Offices.. 2  reels... Dec.  30 


Chop  Suey   Dorothy  Devore 

Christmas   Carter  DeHavena 

City  Chap,  The  AL  St.  John  Fox   2  reels  

Cold  Turkey   Mutt  4  Jeff  Cart'n. Fox   V,  reel....  

Court  Plastered   Mutt  &  Jeff  Cart'n. .  Fox   Vi  red  

Crash   Jimmie  Adams  ...Educational   1  red.... Not.  IS 

Cupid's  Elephant   Fox   2  reds  

Cured   Queenie  (horse)  ..Universal   2  reels...  No  v.  4 

Cyclist,  The   Clyde  Cook   Fox   2  reels  

Dandy  Dan   Fox   2  reek  

Devilish  Dragon,  The. ..  Sarg's  Almanac  ...Educational   1  red  

Diary  of  a  Nut  Lee-Bradford-S.    R..1  red  

Dig  Up  Snub  Pollard  Pathe   2  reels... Jan.  20 

Dog  Gone  Day,  A  Lewis  Sargent  ....Universal   1  red  

Dog's  Paradise,  A  Aesop's  Fables. ...  Pathe   2/3  reel  

Doing  'Em  Good  Neely  Edwards  ...Universal   1  red  

Double  Trouble  Lee  Kids  Fox   2  reels... Jan.  13 

Down  in  Dixie  Mutt  ft  Jeff  Cart'n.  Fox   Vt  reel  

Dumb  Waiters,  The  Smith-Williams  ...C.  B.  C.-S.  K  2  reds  

Easy  Pic  kin'   Jack  Richardson  ..East  Coast-S.  R  2  reels.  .  .Sept.  23 

Educator,  The  Lloyd  Hamilton  ..Educational   2  reels... Dec  39 

Egg,  The   Stan  Laurel   Metro   2  reels  

Electric  House,  The. ...  Buster  Keaton  First  National  2  reds... Not.  4 

Elephant's  Trunk,  The.. Aesop's  Fables  ...Pathe  2/3  red.. Not.  4 

Entertaining  the  Boss. .  .Carter  De  Havens  ..Film  Book.  Office*..  2  reels.. -Jan.  20 

Fable  of  Hated  Rivals. ..  Aesop's  Fables  ...Pathe  2/3  red*  

Face  the  Camera  Paul  Parrott   Pathe  1  red  

Faint  Hearts  Murray  -  Anderson- 

McKee  Hodkinson   2  reels  

Fair  Week  _>aul  Parrott  Pathe  1  reel  Dec.  2* 

Fallen  Archers   Mutt  ft  Jeff  Cart'n.  Fox   V2  red  

Farm  Follies  Universal   2  reels  

Fearless  Fido  Aesop's  Fables  Pathe  2/3  red  

Fire  Fighter,  The  Dan  Mason  Film  Book.  Offices.. 2  reels... Not.  11 

Fire  Fighters  Children  Pathe  2  reels  

Fire  the  Fireman  Paul  Parrott  Pathe   2  reels... Dec.  30 

First  Flivver,  The  Sarg's  Almanac  ..Educational   1  red  

Flivver,  The  Paul  Parrott  Pathe  1  red  Nov.  25 

Fool  For  Luck,  A  Lewis  Sargent  Universal   1  reel  

Foolish  Lives  Lee  Moran   Universal   2  reels  

Fortune  Hunter,  The. ..  Aesop's  Fables  Pathe  2/3  reel.  .Dec  IS 

Four  Orphans,  The  Murray  •  Anderson- 

McKee  Hodkinson   2  reds  

Fresh  Fish   Earl  Hurd  Cartoon.  Educational   1  red...-.  

Fresh  Heir,  The  Fox   2  reels  

Fresh  Kid,  The  Fox-Gregory  Universal   2  reds... Dec  t 

Friday,  the  13th  Aesop's  Fables  Pathe  2/3  red  

Frog  and  Catfish,  The..  Aesop's  Fables  Pathe   2/3  red  

Ginger  Face   Johnny  Fox   Universal   2  red*  

Golf   Larry  Semon  Vitagraph   2  red*  

Golf  Bug,  The  Paul  Parrott   Pathe  1  red  Oct.  St 

Good  Scout,  A  Educational   2  reds... Dec  S4) 

Great  Pearl  Hunt,  The..  Lewis  Sargent  Universal   2  reels  

Harvest  Hands   Paul  Parrott   Pathe   1  red....  Mot.  IS 

Haunted  Castle,  The  Educational   1  red  

Haunted  House,  The  Fox   2  reek  

Hee  Hawl  Trimble  ft  Maud .  .  Universal   1  reel  

Heeza  Liar  and  Ghost..  Hodkinson   1  reel  

Heeza    Liar's  Treasure 
Island    Hodkinson   1  reel  

Hello  Judge   Lee  Moran   Universal   2  reels  

Henry's      Busted  Ro- 
mance  Aesop's  Fables. ...  Pathe   2/3  red  

High  and  Dry  Clyde  Cook   Fox   2  red*  

High  Flyers  Smith-Williams  . . .  C.  B.  C.-S.  R  2  reds  

High  Power   Lige  Conley   Educational   2  reels... Dec  S 

His  First  Job  Lewis  Sargent  ....Universal   1  red.... Oct.  14 

Home  Made  Movies ....  Ben  Turpin  First  National  2  red*  

Hook,  Line  and  Sinker..  Snub  Pollard  Pathe  2  reels. ..  Mot.  IS 

Hurry  Up   Educational   1  red  

I'll  Take  Vanilla  Paul  Parrott   Pathe  1  red  Dec  S 

In  Dutch   Bobby  Vernon  ....Educational   2  reels...  Dec  S 

Jim  Jams   Mutt  ft  Jeff  Cart'n.  Fox   V,  red  

Jungle  Romeo,  A  Snooky  Hodkinson   2  reels  
ust  Dogs  Universal   S  reds  

Kickin'  Pool,  The  Maude  (mule)  ....Universal   2  red*  

Kids  and  Skids  Lee  Kids  Fox   2  red*)  

Landlubber,  The   Paul  Parrott   Pathe  1  red  Sept.  23 

Laramie  and  Me  Leo  Maloney  Clark-Cornelius-S.  R.2  reels  

Lazy  Bones   Clyde  Cook  Fox   2  reels  

Let  'Er  Run  Dorothy  Devore  ..Educational   2  reel*... Seat.  3* 

Look  Out  Bdow  Lige  Conley  Educational   2  red*. , 

Lot  O'  Bull  Molina   Universal   1  red.. 

Love  Drops   Neely  Edwards  .  . .  Universal   1  reel 

Man  Tracker   Leo  Maloney   Clark-Cornelius-S.  R.2  reek. 

Man  Who  Laughed,  TheAesop's  Fables  Pathe   2/3  red  

Matinee    Idles   Neely  Edwards  .  . .  Universal   1  red  

Me  and  My  Mules  Queenie  (horse)  ..Universal   2  reels  

Model  Messenger,  A....  Lewis  Sargent  Universal   1  reel  

Mud  and  Sand  Stan  Laurel   Metro   2  reels  

My  Hero   Lupino  Lsne  Fox   2  reels  

My  Mistake  Smith- Williams  . . .  C.  B.  C.-S.  R  2  reds  

Nearing  the  End  Mutt  ft  Jeff  Cart'n.  Fox   V,  reel  

Newly  Rich   Snub  Pollard   Pathe   2  reels... Dec  • 

New  Mama,  The  Smith-WUliams  ...C.  B.  C.-S.  R  2  reds  

Ocean  Swells   Neal  Bums  Educational   2  reek... Oct.  ft 

Off  the  Earth  Neely  Edwards  ...Universal   1  red  

Ogling  Ogre,  The  Sarg's  Almanac  ...Educational   1  red  

Old  Sea  Dog,  The  Snub  Pollard   Pathe   2  reek  

Once  Over   Educational   1  red  Dec  31 

Once  to  Every  Boy  Lewis  Sargent  ....Universal   1  reel.... Oct.  2S 

One  Terrible  Day  Children   Pathe  2  reek  

Our  Gang   Children   Pathe  2  reek... Not.  4 

Out  of  Place  AL  St.  John  Fox   2  reek  

Out  o'  My  Way  Leo  Maloney  Clark-Cornelius-S.  R.2  red*  

Pardon  My  Glove  Bobby  Vernon  ...  . Educational   2  reek. ..Sept  23 

Paste  and  Paper  Paul  Parrott  Pathe  ..1  red  Dec.  23 

Pirate,  The  Lupino  Lane  Pox   •••* rr»«J  i 

Pitter  Patter   Jimmie  Adams  Educational   K  ' '  '  »1>3J  Z 

Please  Be  Careful  Fox   SI  "aon.- •  • -rs*j  1 

Poor  Fish,  A  Fox  *|**J  I 

Pop  Tattle's  Clever  Catch  Dan  Mason  FUsa  Book.  Offices .  .  2 

Pop    Tattle's  Orm 

widow   Dan  Mason  Fas*  Book.  Offices  2 


.Abo  1* 
Dec  '»' 


498 


Motion    Picture  News 


Pop    Tuttle's    If  o  t  i  e 
Queen   Dan  Mason  Film  Book.  Offices..!  reels. .. Sept.  16 

Punctured  Prince,  A. ...Bull  Montana  ....Metro   2  reels. ..Oct.  28 

Puppy  Love   Fox   v...2  reels  

Quiet  Street,  A  Children   Pathe   2  reels... Dec.  30 

Radio  Hound,  The  Brownie  (dog)  ....Universal   2  reels... Oct.  7 

Rail  Birds  Neely  Edwards  ...Universal   1  reel  

Railroading  Earl  Hurd  Cart'n .. Educational   1  reel.... Dec.  2 

Ranch  Romeo,  The  ,  Fox  ,  *..2  reels  

Red  Hot   Mutt  &  Jeff  Cart'n  .Fox   V>  reel  

Rice  and  Old  Shoes  Carter  DeHavens  ..Film  Book.  Offices.  .2  reels  

Rides  and  Slides  ,  Fox   2  reels  _  . . . . 

Riding  the  Goat  Mutt  &  Jeff  Cart'n  .Fox   Vi  reel  

Ring  Tail  Romance,  A  Educational   2  reels  

Rip  Snoring  Night,  A... Lewis  Sargent  Universal   1  reel  

Rolling  Stone,  A  Aesop's  Fables  ...Pathe  2/3  reels  

Romantic  Mouse,  The. ..  Aesop's  Fables  ...Pathe  2/3  reels  

Rookies   Brownie  (dog)  ...Universal   2  reels  

Saturday  Morning   Children  Pathe  2  reels... Dec  2 

Shine  'Em  Up  Paul  Parrott   Universal   1  reel  Nor.  4 

Shiver  and  Shake  Paul  Parrott   Universal   1  reel  Oct.  21 

Skipper's  Sermon,  The. .  Dan  Mason   Educational   2  reels... Oct.  14 

Small  Town  Derby,  A.. Johnny  Fox-Maude. Universal   2  reels  

Soak  the  Sheik  Paul  Parrott   Pathe  1  reel  

Social  Error,  A  Murray  -  Anderson- 

VcKee  Hodkinson   2  reels  

Some  Family   Lee  Moran  Universal   2  reels  

Some  Service  Neely  Edwards. ...  Universal   1  reel  

Speed  Boy,  The  Lewis  Sargent  Universal   1  reel  

Speeder,  The   Lloyd  Hamilton  ..Educational   2  reels. .  .Sept  23 

Spirit  of  '23,  The  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

Sqmirrelville  Circus   Lee-Bradford-S.  R...1  reel.  

Squirrelville's  Family 
Album   Lee-Bradford-S.  R...1  reel  

Steeplechase   Mutt  ft  Jeff  Cart'n.  Fox  Y»  reel  

Steeplechaser,  The  Lige  Conley  Educational   2  reels  Oct.  7 

Step  Lively  Please  ,  Fox   2  reels  

Still  Going  Strong  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

Sting  'Em  Sweet  Brownie  (dog)  ...Universal   2  reels  

Stone  Age  Romeo,  A...  Aesop's  Fables. ..  .Pathe   2/3  reel  

Stung  Johnny  Jones  Pathe   2  reels... Jan.  13 

Sweet  Thirteen   Gloria  Joy   Film  Book,  Offices.. S  reels  

Tailor-Made  Chauffeur. .  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

Tattle  Tail,  The  Brownie  (dog)  ...Universal   2  reels  

Tenderfoot  Luck   Jimmy  Aubrey  ...Vita graph   2  reels  

Test,  The  Leo  Maloney  Clark- Corn elius-8.  R.2  reels  

That  Son  of  a  Sheik  Neil  Burns   Educational   2  reels... Sept  23 

Their  First  Vacation  Carter  DeHavens. .  Film  Book,  Offices..  2  reels...  Sept  16 

Their  Steady  Job  Neely  Edwards  ...Universal   1  red...  

Three    Hundred  Sixty- 
Five  Days  Snub  Pollard   Pathe  2  reels  Dec.  9 

Tin  Bronco,  The  Pox   2  reels  

Toonerville  Topics  .....Dan  Mason   Educational   2  reels  

Town  Terrors*  The  Lee  Kids   Fox   2  reels  

True  Blue  Queenie  (horse)  ..Universal   2  reels  

Twin  Husbands  Carter  DeHavens.  .Film  Book,  Offices. .  2  reels  Oct  1 

Two  Explorers,  The  Aesop's  Fables  ...Pathe  2/3  reel  

Two  of  a  Trade  Aesop's  Fables  ...Pathe  2/3  reel  

Two  Slick  Traders  Aesop's  Fables  ...Pathe  2/3  reel  

Two  Trappers,  The  Aesop's  Fables  Pathe   2/3  reels  

Wanted — A  Story..  Johnny  Jones  Pathe   2  reels. ..Dec  16 

Washed  Ashore  Paul  Parrott  Pathe  1  reel  

Watch  Your  Wife  Paul  Parrott  Pathe   1  reel  

Weak  End  Party,  The.. Stan  Laurel   Metro   2  reels  

Wedding  Pumps  Brownie  (dog)  ...Universal   2  reels... Oct  28 

West  Is  East  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

West  Is  Worst  Jack  Richardson. .. East  Coast-S.  R.....2  reels.. Sept  23 

Wet  Weather  Paul  Parrott   Pathe  1  reel  

When  Summer  Comes. .  Be  van- June   First  National   2  reels  

Where's  the  Parade?  Neely  Edwards  ...Universal   1  reel  

Whirl  Thru  SquirreWfll*.  Lee-Bradford-S.  R...1  reel  

White  Blacksmith,  A... Paul  Parrott  Pathe   1  reel  Dec  23 

Why  Worry  Billy  West   Smart  Films   2  reels.... Dec  2 

Wise  Bird,  The  Lee  Kids   Fox   2  reels  

Wise  Cracker,  The  Fox   2  reels  

Wishing  Duck,  The  Mutt  ft  Jeff  Cart'n..  Fox   V*  reel  

Women  First  Lee  Moran  Universal   2  reels  

Young  Ideas   Roy  Atwell   Universal   1  reel  

Young  8h*rIock*   Children  Pathe  2  reels... Nov.  25 


gturawiMumiiiiiiiiii 


iiiimiiiiiuuinmMiiiiiiimiiimiiffliiuiiiiiiiiiininiiniiiiiiiiiniiniiiiiiiiiS 


Short  Subjects 


I 

I 

I 

BUfflunaffluuiiiiuiiiiiiiii 


Abraham  Lincoln  (Urban  Classics)  

Alligator  Hunting  and  Farming  

Alphabetical  Zoo,  The  (Urban  Classics).... 

Ancient  Rome   

Around  the  World  in  18  Days  (Serial)  

Bar  Cross  War,  The  (Drama),  Leo  Maloney. 

Bare  Facts  Concerning  Bears  (Urban)  

Beersheba  (Holy  Land  Series)  

Bending  the  Twig  (Urban  Classics)  

Benjamin  Franklin  (Urban  Classics)  

Better  Milk  (Urban  Classics)  

Beyond  the    Jordan  (Holy  Land  Series)  

Bird  Life   

Bits  of  Europe  

Blanket  Stiff,  The  (Wilderness  Tales)  

Blue  Blood  and  Red  (Drama),  Roy  Stewart.. 

Bobbie's  Ark  (Urban  Classics)  

Bucking  the  Bucket  Shop  (Tenement  Tales)  ■ 

By  the  Still  Waters  (Travelogue)  

Camphor   

Castaway,  The  (Bruce  Scenic)  

Cavy  and  the  Rat,  The  (Urban  Classics)  

Channel  Raiders  (Drama),  Jack  Mulhall  

Cbickaiha  Bone  Crusher  (Leather  Pushers).. 
Come  and  Oct  Me  (Drama),  Leo  Maloney.. 
Committee  on  Credentials  (Drama),  H.  Carey. 

Copper  Beeches,  The,  Eille  Norwood  

Crown  of  Courage,  The.  Arthur  Trimble  

Cruise  of  the  Princess  Msguinna  (Travelogue) 
Dangerous  Waters  (Drama),  Jack  Mulhall... 

Deputized  (Drama),  Leo  Maloney  

Doomed  Sentinels  (Drama),  Roy  Stewart.... 

Drifter,  The  (Drama),  Leo  Maloney  

Drifter,  The  (Tenement  Tales)  


/ 


Vitagraph   1 

Fox   y> 

Vitagraph   1 

Fox   1 

Universal   

Pathe   2 

Vitagraph   1 

Amer.  Releasing. . .  1 

Vitagraph   1 

Vitagraph   1 

Vitagraph   1 

Amer.  Releasing. ..  1 

Fox  1 

Fox  1 

Educational  1 

Universal   2 

Vitagraph   1 

Clark-Cornelius  ...  2 
Lee-Bradford-S.  R. .  1 

Fox  yt 

Educational   1 

Vitagraph   1 

Universal   2 

Universal   2 

Pathe   2 

Universal   2 

Educational   2 

Anchor-S.  R  2 

Lee-Bradford-S.  R.l 

Universal   2 

Pathe   2 

Universal   2 

Pathe   2 

Clark-Cornelius  ...  2 


reel  

reel  

reel  

reel.  ..Sept  23 


reels... Oct  28 

reel  

real  

reel  

reel  

reel  

reel.... Nov.  25 

reel..,  

reel  

reel  

reels  

reel  

reels  

reel  

reel  

reel  Oct  7 

reel  

reels  

reels.  ..Dec  16 

reels  

reels  

reels  

reels  

reel  

reels  

reels  

reels  

reels...  Nov.  11 
reels  


Drifters,  The  (Wilderness  Tales)  Educational  ... 

Duty  First  (Tenement  Tales;   Clark-Cornelius 

Dwellers  of  the  Deep  (Urban  Classics)  Vitagraph   

Empty  House,  The  (Drama),  Eille  Norwood. Educational  ... 

Enchanted  , City,  The  Educational  ... 

Famous  Northwest  Mounted  (Sport  Review) .  Goldwyn   

Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall.  Universal   

Fleeced  For  Gold  (Artfilm)  Pathe   

Forty- Four  Caliber  Mystery  (Drama), 

H.  Carey   

Fresh  Fish   

Fruits  of  Faith  (Drama),  Will  Rogers  

Fun  From  the  Press  

Game  ot  Graft  A  (Drama),  Edmund  Lowe.. 
Giants  of  the  Open  (Drama),  Roy  Stewart.. 

Gibeah  (Holy  Land  Series)  

Golden  Bullet  The  (Drama),  Harry  Carey.. 

Goose  Safari  on  Lower  Mississippi  

Grandfather's  Clock  (Urban  Classics)  

Gypsy  Trail,  The  (Drama),  Art  Acord  

Hair  Trigger  Burke  (Drama),  Harry  Carey. . 

Heap  Busy  Indian  (Travelogue)  

Hebron  the  Ancient  (Holy  Land  Series)  

He  Raised  Kane  (Leather  Pushers)  

Here's  Your  Men  (Drama),  Leo  Maloney  

His  Last  Case  (Tenement  Tales)  

His  Own  Law  (Drama),  Leo  Maloney  

Hook,  Line  and  Sinker  (Travelogue)  

Hunting  wound  of  Hiawatha  (Urban  Classics) 

In  the  Days  of  Buffalo  Bill  (Serial)  

Jack  and  tne  Beanstalk,  Babby  Peggy  

Joan  of  Newark  (Leather  Pushers)  

Kings  of  the  Forest  (Drama),  Roy  Stewart.. 

King  Winter  (Lyman  Howe)  

Lake  Louise  (Travelogue)  

Last  Call,  The  (Drama),  Edmund  Lowe  

Law  of  the  Sea  (Drama),  Jack  Mulhall  

Little  Knight,  The,  Arthur  Trimble  

Little  Red  Riding  Hood,  Baby  Peggy  

Land)  


.  1  reel  

.2  reels  

.1  reel  

.2  reels  

.  1  reel  Oct  14 

.1  reel  

.2  reels  

.  1  reel  Dec  23 


Little  Town  ot  Bethlehem  (Holy 

Love  Charm,  The,  Arthur  Trimble  

Madonna  of  the  Chair  (Novelty)  

Man  vs.  Beast  

Mass  Play  (Sport  Review)  

Millionaires  Without  a  Cent  (Travelogue)  . . . 

Mooseback  Riding  on  the  Miramichi  

Mural  Decorations  of  Sistine  Chapel  

Mystery  Box,  The  

Nature  and  Poet  (Urban  Classic)  

Nature's  Wild  Babies  (Urban  Classic)  

Old  Spain   

One  Jump  Ahead  (Drama),  Leo  Maloney.... 
On  Leave  of  Absence  (Tenement  Tales) 

On  the  Road  to  Bethlehem  (Holy  Land)  

O'Ryan  of  Headquarters  (Tenement  Tales)... 

Pagan  Romance,  The  (Tenement  Tales)  

Pekin  Ducks   

Perils  of  the  Yukon  (Serial)  

Pirates  of  the  Air  (Urban  Classic)  

Pirates  of  the  Deep  (Drama),  Jack  Mulhall. . 

Play  Days  at  Banff  (Travelogue)  

Plunder  (Serial)  

Price  of  Progress,  The  

Priory  School,  The  (Drama)  Eille  Norwood. 

Quail,  The  

Radio  King,  The  (Serial)  

Redheaded  League,  The,  Eille  Norwood  

Rediscovering  French  River  (Travelogue) .... 

Resident  Patient  The,  Eille  Norwood  

Road  to  Jericho  (Holy  Land  Series)  

Rough  Going  (Drama),  Leo  Maloney  

Roving  Thomas  in  Nova  Scotia  

Roving  Thomas  on  an  Aeroplane  

Roving  Thomas  on  Fishing  Trip  

Royal  Chinook,  The  (Artfilm)  

Runaway  Dog,  The  

Rustlers  of  the  Redwoods,  Roy  Stewart. . 

Samaria  (Holy  Land  Series)  

Sea  Elephants  (Lyman  Howe)  

Shechem   (Holy  Land  Series)  

Shiloh  (Holy  Land  Series)  

Siege  of  Lancashire  Queen,  Jack  Mulhall 

Sky  Splitter,  The  

Social  Buccaneer,  The  (Serial)  

Solitary  Cyclist  The  (Drama),  Eille  Norwood. 
Soul  Herder,  The  (Drama),  Harry  Carey. . . . 

Speed  (Serial)   

Spending  Six  Million  a  Day  (Urban)  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe.. 

Split  Outfit  The  (Wilderness  Tales)  

Staff  of  Life,  The  (Urban  Classic)  

Stool  Pigeon,  The  (Tenement  Tales)  

Story  of  Ice,  The  

Strike  Father,  Strike  Son  (Leather  Pushers) . . 

Such  Is  Life  Among  Idlers  of  Paris  

Such  Is  Life  in  the  Riviera  

Such  Is  Life  Near  London  

Sure  Shot  Morgan  (Drama),  Harry  Carey.... 
Taking  to  the  Tall  Timbers  (Travelogue) 
Texas  Sphinx,  The  (Drama),  Harry  Carey... 

This  Wife  Business  

Thrills  and  Spills  

Tiger  of  San  Pedro  (Drama),  Eille  Norwood 
Timberland  Treachery  (Drama),  Roy  Stewart. 

Timber  Queen,  The  (Serial)  

Towering  Wonders  of  Utah  (Urban  Classic) . . 

Tracked  Down  (Drama),  Art  Acord  

Trail  and  Stirrup  (Sport  Review)  

Under  Suspicion,  Leo  Maloney  

Unseen  Foes  (Drama),  Edmund  Low*  

Vacation  Cocktail.  A  (Sport  Review)  

Valley  of  Dry  Bones  (Holy  Land  Series).... 

Volcanoes  of  the  World  

Walls  of  Zlon,  The  (Holy  Land  Series)  

Water  Sports   

When  Kane  Met  Abel  (Leather  Pushers)  

White  and  Yellow  (Drama).  Jack  Mulhall. . . 

Wild  Westing  De  Luxe  (Travelogue)  

William  Tell  (Urban  Classic)  

Without  Evidence  (Tenement  Tales)  

Wrong  Man,  The  (Drama),  Harry  Carey... 

Yellow  Handkerchief,  The,  Jack  Mulhall  

Young  King  Cole  (Leather  Pushers)  


Universal   

Educational   

Pathe   

Hodkinson  

Murray  Garsson. . 

Universal   

Amer.  Releasing... 

Universal   

Hodkinson  

Vitagraph   

Universal   

Universal   

Lee-Bradford-S.  R. 
Amer.  Releasing. . . 

Universal   

Pathe   

Clark-Cornelius  . . 

Pathe   

Lee-Bradford-S.  R 

Vitagraph   

Universal   

Universal   

Universal   

Universal   

Educational   

Lee-Bradford-S.  R 
Murray  Garsson. . 

Universal   

Anchor-S.  R  

Universal   

Amer.  Releasing. . 

Anchor-S.  R  

Clark-Cornelius  . . 

Educational  

Goldwyn   

Lee-Bradford-S.  R. 
Lee-Bradford-S.  R 
Clark-Cornelius  . . 

Hodkinson   

Vitagraph   

Vitagraph   

Fox  

Pathe   

Clark-Cornelias  . . 
Amer.  Releasing. . 
Clark-Cornelius  .. 
Clark-Cornelius  . . 

Fox  

Universal   

Vitagraph   

Universal   

Lee-Bradford-S.  R 

Pathe   

Pathe   

Educational  ..... 

Hodkinson   

Universal   

Educational   

Lee-Bradford-S.  R 

Educational   

Amer.  Releasing.. 

Pathe   

Vitagraph   

Vitagraph   

Vitagraph   

Pathe   

Fox  

Universal   

Amer.  Releasing. . 

Educational   

Amer.  Releasing. . 
Amer.'  Releasing.. 
Universal   . . 
Hodkinson  . 

Universal   

Educational   

Universal  

Pathe  

Vitagraph   

Murray  Garsson . . . 

Educational   

Vitagraph  

Clark-Cornelius  . .  • 

Fox   

Universal  

Film  Book.  Offices. 
Film  Book.  Offices. 
Film  Book.  Offices. 

Universal  

Lee-Bradford-8.  R... 

Universal   

Alexander  Film.... 

Fox  

Educational  

Universal   

Pathe   

Vitagraph   

Universal  

Goldwyn  

Pathe   

Murray  Garsson... 

Goldwyn   

Amer.  Releasing. .  ■ 

Fox   

Amer.  Releasing... 

Pox  

Universal  

Universal  

Lee-Bradford-8.  R.. 

Vitagraph  

Clark-Cornelius 

Universal   

Universal   

Universal   


.2  reels  

,2  reels  Oct  7 

■  3  reels... Dec.  23 

.1  reel  

.2  reel*.. .Nor.  11 

reels  

reel  

reels  

reel  

reel  

reels  

reels  

reel  

reel  

reels  

.2  reels.  ..Dec.  23 

.2  reels  

.  2  reels  

.  1  reel  

.  1  reel  

.18  epls..8ept  If 

.2  reels  

reels  

reels  

reel  

r«*l  

reels  

reels  

reels  

reels  

reel  

reels  

reel  

,2  reels.. ..Oct  81 

1  reel  

reel  

reel  

.1  reel  

il  reel  

reel  

reels  

reel  

reels... Dec  II 

reels  

reel  

reels  

reels  

.y,  reel.. 
.15  epls.. 

.  1  reel  

.  2  reels  

.  1  reel  

.  15  epii'd's.Dec  II 
.2  reels... Nov.  II 
.2  Reels...  Oct.  14 

.1  reel  

.10  epls.. Sept  SO 

.2  reels  

reel  

reels  

reel  

reels  

reel  

reel  

reel  

reel  

reel  

reels  

reel  

reel  

reel  

reel  

.2  reels  

.  1  reel  Dec  I 


July  I 


2  reels.  ...Oct  28 

2  reel*  

15  eps'ds.Seut  88 

1  reel  

2  reels... .Nov.  11 
1  reel  Nov.  IS 

1  reel  

2  reels  

y,  reel  

2  reel*  

1  reel  Sept  30 

1  reel  Sept  30 

1  reel  Sept.  30 

2  reel*  

1  reel  

2  reel*  

2  reel*  

V>  reel... Sept.  S3 
2  reels. .  .Sept  30 

2  reels  

15  ep'sds..June  24 

1  reel  

2  reels  

1  reel  

2  reels... Jan.  13 
2  reels.  ...Nov.  11 

1  reel  

1  reel  

1  reel  

1  reel  

y,  reel.  ..Sept  23 

2  reels  

2  recto  

1  reel  

1  reel  

2  reel*  

2  reels  

2  reels  

2  recto  


THl  WILLIAMS  PRINTING  COMPANY,  NUW  TOBU 


n 


THE  SECRET 


OF  THE 


YEARS  AND  YEARS  OF  SERVICE 


WHICH  THE  SIMPLEX 
CONSISTENTLY  RENDERS 


LIES  IN  ITS 

HONEST  WORKMANSHIP 
AND  MATERIAL 

IT  HAS  COME  TO  OUR  NOTICE  THAT 
OUTSIDE  PARTIES  ARE  OFFERING 
ALLEGED  "SIMPLEX"  PARTS  TO  THE 
TRADE. 

TO  BUY  AND  INSTALL  THESE  "FAKE" 
PARTS  ENCOURAGES  "FAKING"  ON  ONE 
HAND  AND  LESSENS  THE  EFFICIENCY 
OF    THE    SIMPLEX    ON    THE  OTHER. 


WHEN  YOU  REQUIRE  SIMPLEX 
REPAIR  PARTS  SEE  THAT  YOU 
RECEIVE  THEM  IN  FACTORY- 
SEALED    BOXES    LIKE  THESE. 


THESE  LITTLE  BOXES  PARE  YOUR 
PROTECTION 


ThePrecision  Machine  (o.]nc 

317-29  East  34th:  St-NewYoik 


Roihacfcer-Ailer  Laboratories,  Inc. 
Hollywood,  California 


Good-will  subdues  its  opposite! 

Absolute  truth  is  indestructible;  yet, 

an  untruth  whispered  in  the  ear  is  heard  miles  away. 

When  we  hear  things  not  nice  about 

individuals  or  institutions  in  our  Industry  we 
remember  that  — 

* i  It  is  harder  to  be  poor  without  murmuring 
than  to  be  rich  without  arrogance ." 

Abstract  good  principles,  or  promises 

without  performance-ability,  are  not  enough;  laws 
( nnnot  execute  themselves. 

You  can't  test  the  value  of  a  print 

until  it  is  screened;  —  then,  Rothacker  Prints 
look  better  — 

And  they  wear  longer! 


Watteraon  R.  Rothacker 


Reg.  U.  S.  Patent  Office 


Kntrntl  ii* 


I  Olmu  Mmtttr,  OcMet  w,  /9M.  ut  thr  i'<,*t  ituni  ut  .Vnr  v»rk.  \  ) 
under  thr  Art  uf  Mmrh  3,  IH.il 


'OL.  XXVII    No.  5 

Published  Weekly — $3.00  11  year 

Los  Angeles  y2Q  Seventh  Avenue,  New  York 


PRICE,  20  CENT; 

Chicago 


Centralized  £3u 


RODUCERS  of  the  West  are  saving 
thousands  of  dollars  each  week  through 
centralized  buying.  Their  combined 
purchasing  power  effects  an  economy 
that  benefits  the  whole  industry.  If  it's  a  keg 
of  nails,  complete  furnishings  for  a  lavish  set, 
or  building  materials  for  a  new  stage,  they  save 
money  by  the  system  of  centralized  buying. 
Many  of  the  foremost  producers  are  applying 
this  same  system  to  their  laboratory  work  with 
the  same  beneficial  results.  They  have  found 
they  can  get  more  for  their  monev  at  THE 
STANDARD  FILM  LABORATORIES  than  by 
operating  an  individual  laboratory  of  their  own. 

O  one  producer  can  afford  to  maintain  an 
organization  the  size  and  character  of 
THE  STANDARD  FILM  LABORA- 
TORIES. It  wouldn't  be  sound  business. 
But  any  producer,  large  or  small,  can  utilize 
our  superior  facilities  and  can  profit  by  the 
completeness  of  our  equipment,  and  the  ef- 
ficiency of  our  organization.  Each  one  gets  the 
same  service  he  would  if  he  owned  the  plant, 
without  having  the  responsibility  of  its  opera- 
tion. This  is  possible  through  the  power  of 
centralized  buying,  the  efficiency  that  is  the 
salvation  of  big  business.  Our  camera-to-screen 
service  is  a  matter  of  economy  for  any  producer. 


STQVT 


^jfie greatest  wOeltij  the  screen  has  eVerseen! 


"And  God  took  one  of 
Adam's  ribs  and  out  of 
it  He  made  woman." 

Genesis  2:22 


CECIL  B. 

DeMlLLE'; 

triumphant  spectacular 
drama  of  modern  life 
and  ancient  laws  

Adam's  rib' 

WITH 

MILTON  SILLS, 
ELLIOTT  DEXTER, 
THEODORE  KOSLOFF, 
ANNA  Q.  NILSSON 
and  PAULINE  GARON 

BY  JEAN  I E  MACPHERSON 
PRESENTED  BY    JESSE  L.  LASKY 


In  "  Manslaughter  " 
you  saw  one  aspect  of 
the  modern  girl. 

In  "Adam's  Rib"  you 
see  the  other. 

Who's  right — the  mod- 
ern girl  or  her  old-fash- 
ioned parents? 

DeMille  shows  you — 
in  a  drama  that  blazes 
a  new  trail  in  screendom. 

"Adam's  Rib"  will 
arouse  discussion  every- 
where. 

It  was  made  to  be 
talked  about! 


(X  Gparamounl Q>ictutv 


TN  novelty  of  theme  and 
story,  in  greatness  of  pro- 
duction, and  in  strength  of 
cast  "Adam's  Rib"'  stands  at 
the  top  of  the  season's  releases. 

"Adam's  Rib"  will  be  a  big- 
ger money-maker  than  "Man- 
slaughter." You  know  what 
that  means! 


(X  paramount  Qieture 


JESSE  L  LASKY  PRESENTS 


CECIL  BDeMILUES 


PRODUCTION 


ttmn's  RIB 


WITH 


MILTON  SILLS,   ELLIOTT  DEXTER. 
THEODORE  KOSLOFF,  ANNA  Q.  NILSSON 
and  PAULINE  GARON 


BY  JEANIE  MACPHERSON 


UNITED  ARTI/T/ 
CORPORATION 

MARY  PICKFOR.D 
CHARLIE  CM ADLIN  ' 
DOUGLAS  rAIRBANICT 
D.  W  GfiimTW 
HI  QAM  ADRAMJ"  •  PRESIDENT 


JACK  PICKFORD 


in 


'GARRISON'S  FINISH 

J3osed  on  W.  J3.771.  Jercfusons  novel  of  the  same  name 
Supervision  and  screen  version  by  6/mer  J-farris 
Direction  by  OrthurJZosson  •  s°hotoc{raphy  by  J-faro/d  J2osson 

Qllied  Producers  and  Distributors  Corporation^ 

72Q  Seventh  Guenue,  JJear  C/ork  City 

—  Q  3ranch  Office  located  in  each  United  Ortistr  Corporation  Cxchancfe  — 


508 


Motion  Picture  News 


THAN  K  VOU 

cAN  APPRECIATION         CARL  LAEMMLE 

Certain  directors  make  certain  types  of  pic- 
tures.   ABSOLUTELY,  MR.  HENLEY. 

A  great  "  society  "  picture  comes  from  Di- 
rector X.  After  that  we  expect  Director 
X  to  make  "  society  "  pictures.  AND  HE 
DOES. 

Another  director,  Mr.  Y,  makes  a  great 
spectacular  production  and  ever  after  HE 
REPEATS  THE  DOSE. 

And  so  on  down  through  a  great  and  grow- 
ing list  of  director-specialists.  We  know 
what  to  expect  from  them,  AND  WE  GET 
IT. 

But  you  have  shown  a  greater  versatility, 
Mr.  Henley,  because  you  have  produced 
not  only  "THE  FLIRT"  but  "THE 
FLAME  OF  LIFE." 


HOBART  HENLEY  PRODUCTIONS  Present  by 


Feb r u a r y  j  ,  1923 


509 


Mr.  HENLEY/ 


Vivid  and  vital — not  a  moment  when  it 
fails  to  grip  one's  attention!  Direction  is 
truly  inspired!  Get  it  quick! — Motion 
Picture  News.  , 

High  in  entertainment  value — should  ap- 
peal strongly !  Well  directed.  There  is  a 
big  climax. — Moving  Picture  World. 

A  gripping  story,  vividly  portrayed!  A 
worth-while  attraction.  Excellently  di- 
rected!— Exhibitors  Trade  Review. 


KBe  FLAM  E  of  L I F  E 

'<  Priscilla  DEAN 


Well  directed  Hobart  Henley  production. 
This  ought  to  sell  tickets  and  satisfy! 

Billboard 

Vivid — holds  the  interest  in  a  tight  grip 
from  start  to  finish!  Hobart  Henley  has 
handled  the  direction  expertly!  A  100% 
appeal ! — Harrison's  Reports. 

Unusual  atmosphere,  action,  thrills  and  a 
fine  production!  Away  from  the  ordi- 
nary! Henley  deserves  much  credit! 
The  picture  is  really  there. — The  Film 
Daily. 


slam 


From  one  of  FRANCES  HODGSON  BURNETT'S  most  famous  novels 


Wonderful  business — excellent  comment 
from  public  and  press  alike! — Adams 
Theatre,  Detroit,  Mich. 

Broke  every  house  record — holding  it 
over!  A  real  picture  for  any  theatre! — 
Olympic  Theatre,  Buffalo,  N.  Y. 


Going  over  big!  Capacity  business  at 
both  theatres!  —  Princess  and  Rialto 
Theatres,  Denver,  Colo. 


Most  successful  engagement  in  history 
of  theatre !  Outstanding  box-office  attrac- 
tion of  the  year!  Never  exhibited  a  pic- 
ture as  well  liked! — Columbia  Theatre, 
Seattle,  Wash. 

Record  attendance!  A  great  picture  and 
box-office  winner!  —  Pastime  Theatre, 
Columbus,  Ohio. 

Pictures  of  this  calibre  do  more  towards 
keeping  this  industry  on  an  even  keel  than 
any  other  single  factor.  Excellent  atten- 
dance!— Randolph  Theatre,  Chicago,  111. 


BOOTH  TARKINOTON  S 

masterpiece  jf  ^  |  ^^m^b 


UNIVERSAL    PICTURES  CORP 


510 


Motion  Picture  N 


FOR  ONCE 


\ 


1 


44  Driven 

b  n_5400  Feet 

ally  and  not  a  >  soutbern 
Some  ^0thine  story  o!        »  p;od- 
It  is  a  m??"*  kick  the  equal  o  Five 

average  ^mv  tbe  pic. 

™uch-        w  the  cast  is  as  S°oa      ding  out 

sons,  ™°on*T0t  his  choi<*.  .,  picture 

thtoUgh  .he  -o  tesvn  to  the 

his  worth  as  a      ambltl0n  is  to 
young  son  wno      mountains.  d  Borr 


a  a. 


DRAMA — life  stripped  of  its 
veneer  and  transferred  to  the 
silver  sheet  with  a  touch  both 
human  and  artistic — that  is  this 
wonder-story  of  the  beautiful  Ken- 
tucky Hills.  Never  before  have  the 
people  of  the  mountains  been 
painted  so  carefully  as  here,  and 
never  before  have  the  ideals  and 
smoldering  revolt  underlying  their 
calm  existence  been  given  to  the 
world  beyond  their  mountains  so 
vividly  and  so  graphically! 

\  ND  never  did  critics  of  the 
Trade  Press  so  enthusiastically 
agree  upon  the  merits  of  a  great 
production,  as  they  did  upon  this 
one!  All  hailed  its  dramatic 
fascination,  the  wonderful  acting, 
the  splendid  story  and  direction. 

TP  HE  sweeping  climax — the  most 
terrific  and  realistic  ever 
screened — the  tense  situations  of 
the  drama's  closing  moments,  all 
comprise  one  of  the  finest  dramatic 
productions  ever  offered. 


February  3  ,  1923 


511 


CRITICS 


The  Supreme  Epic  of  the  Kentucky  Hills 

Presented  by  CARL  LAEMMLE 

With  a  great  cast  including  CHARLES  MACK  (Courtesy  D.  W.  Griffith) 
ELEANOR  FAIR,  BURR  McINTOSH,  Emily  Fitzroy  and  Geo.  Bancroft. 


An  Achievement ! 

"  The  mountaineers  .  .  .  are  so  faithfully  and  so 
powerfully  portrayed  as  to  make  the  film  an  epic 
of  the  Blue  Ridge.  ...  So  true  and  so  different 
from  the  usual  run  ...  is  an  achievement." 

EXHIBITORS  HERALD 

Sounds  Depths  and  Heights  ! 

"  A  powerful  picture,  one  that  makes  strong  de- 
mands on  the  emotions.  .  .  .  The  picture  sounds 
the  depths  and  the  heights.  .  .  .  The  picture  digs 
under  your  skin  at  the  beginning  and  stays 
there.  .  .  ." 

EXHIBITORS  TRADE  REVIEW 

A  mong  the  Year 's  Best ! 

*  A  very  fine  picture  from  every  angle  ...  a 
really  worth-while  achievement  .  .  .  should  find 
a  place  among  the  year's  best  pictures.  .  .  .  They'll 
remember  the  picture.    It  is  that  kind." 

FILM  DAILY 


A  Wonderful  Picture  ! 

"  ...  it  is  a  wonderful  picture,  a  gripping 
drama,  powerful  character  study  .  .  .  the  direc- 
tor accomplished  what  he  set  out  to  depict  with 
tremendous  effect." 

SCREEN  OPINIONS 

One  of  the  Finest ! 

"  '  Driven  '  proves  to  be  a  really  splendid  film. 
It  is  gratifying  to  recommend  this  picture  as  being 
one  of  the  finest  we  have  ever  seen." 

N.  Y.  MORNING  TELEGRAPH 


Intensely  Dramatic  ! 

"  .  .  .  it  is  unusually  artistic,  intensely  dramatic, 
well  directed  and  acted,  finely  photographed  and 
tells  a  straightforward  story  with  no  deviation  on 


side  issues. 


There  is  a  pretty  litde  romance." 

M.  P.  WORLD 


From  the  prize  Cosmopolitan  Magazine  story  by  JAY 

A  CHARLES  BRABIN  PRODUCTION 

UNIVERSAL 
JEWEL 


YOU  CAN  SHOW 

THE  YEAR* 

GREATEST 


1/ 


Motion  Picture  News 


February  3 ,  1923 

THRILLS !  ACTION  !  HISTORY  ! 


rector  combination  that  made  "IN  THE  DAYS  OF  BUFFALO  BILL 

(Presented  by  CARL  LAEMMLE 


Directed  by 

EDWARD 
LAEMMLE 


Siory  by 
ROBT.  DILLON 


A  Smashing  Chapter  Play 

Swings      WM.  DESMOND  DIRECTED  by  robt  hill 


514 


Motion  Picture  New 


Were  you  there? 


Goldwyn 

presents 

Maurice  Tourneur's 

Mammoth  Production  of 

Sir  Hall  Caine's 

Immortal  Masterpiece 

THE 
CHRISTIAN 

Photographed  on 
authentic  locations 

The  motion  picture 
that  is  eagerly  awaited 
on  five  continents 


Did  you  attend  the  special  morning 
showing  of  "The  Christian'  Tuesday? 

Every  important  exhibitor  in  the  East  was  present  and 
the  vast  audience  of  3,500  combined  to  give  a  great 
picture  a  reception  unprecedented  in  screen  annals. 

"The  Christian"  was  acclaimed  the  greatest  box-office 
attraction  in  years.  Attractive  booking  offers  were 
made  on  spot  immediately  after  showing. 

The  opinion  was  unanimous  that  the  widely  heralded 
book  and  play  had  been  made  even  more  dramatic  in 
pictures  by  Goldwyn. 

Here's  what  the  industry's  great  editors  said  right  after 
the  showing.  These  are  men  who  weigh  their  words, 
for  their  editorial  opinion  is  precious  to  them  and  they 
call  a  spade  a  spade! 

WM.  A.  JOHNSTON,  Editor  Motion  Picture  News: 
"  Goldwyn' s  big  production,  'The  Christian,'  will  go 
down  in  history  as  a  masterpiece!" 

L.  W.  BOYNTON,  Editor  Exhibitor's  Trade  Review: 
"  'The  Christian'  is  a  screen  marvel.  It  takes  its  place 
with  the  acknowledged  classics  of  the  motion  picture. 
Unquestionably  the  biggest  box-office  picture  Goldwyn 
has  ever  released." 


ROBERT  E.  WELSH,  Editor  Motion  Picture  World  : 
"'The  Christian'  is  a  really  great  picture  without  an 
'if  or  a  'but.'  It  will  make  a  pile  of  money." 

JOHN  SPARGO,  N.  Y.  Editor  Exhibitor's  Herald: 
"'The  Christian'  will  clean  up.    It  has  everything!" 

Goldwyn  announces:  Despite  numerous  offers  from  legit* 
imate  theatres  "The  Christian''  will  not  be  road  showed! 

Exhibitors  First! 


'February  j,  1921 


515 


CRASH! 

THE  storm-driven  schooner  shuddered  sick- 
eningly  as  it  struck  the  reef.  From  stem 
to  stern  she  trembled  like  a  wounded  thing. 
Canvas  ripped  and  timber  splintered.  High 
up  in  her  gale-swept  rigging  the  angry  cries  of 
the  two  fighting  demons  blended  in  the  exult- 
ing shrieks  of  the  hungry  hurricane.  Shot- 
swift  rain  and  spray  tore  at  their  faces. 
Furious  thunder  boomed  even  above  the 
pound  of  hull-breaking  seas.  A  sudden,  blind- 
ing, Heaven-rending  flash  of  lightning  revealed 
the  forms  of  the  two  men — fighting  to  the 
death  atop  the  dizzily  swaying  mast.    They  are 

NOAH  and  WALLACE 

BEERY 


The  screen's  most  noted  character  actors, 
putting  a  gigantic  kick  into  a  drama  of  the 
sea — a  picture  as  sweeping  as  its  own 
mighty  gales  and  as  welcome  an  attraction 
to  jaded  theatregoers  as  a  breath  of  salt  air 
to  a  land-locked  sailor. 

DISTRIBUTED  BY 

OOKING  AFFICES 

AMERICA    I  I  INC. 
723  SEVENTH  AVE.,  NEW  YORK  CITY 

EXCHANGES  EVERYWHERE 


BY  H.H.  VAN  LOAN 

A  Mirfhty  Drama  of  Shattered  Souls 
Reborn  upon  the  Sea 

A  ROBERT  THORN  BY  PRODUCTION 


ANNOUNCEMENT  TO  TH£  TRAi 
AN  OPEN  LETTER  FROM 

FRANCIS  X.BUSHMAN 

AND 

BEVERLY  BAYNE 


friend,. 


'<T  -Went  to^'ff8  *•"""••. 

bo*  offloe  """a  our  recent  .  00o!>lne  our  nil,,     that  tin.  ' 

Prove  that  „  *tt  ttJ^J?'1"**  that  ou^/^Mlle, 

*•*  ^»o  huot.^8  *>*  only  "^fWaeoent  g°£  f9!rt  Mcture  - 

the    «  -  ^  -hT>  °  ^  ^«  ^nT  ^ 

«•  that  o»r  lM:ti  9nces- 

^1--  a  eert:::880        '  -  ^ 


"re  country.       ^  *         «Ulw'*««i  our  eli,*?  9eoe*<i 
Our  ploh  P9°Ple  thro^1'.*^ 

«ta  af  f  °a  tte  3tage  X?°  ^trncted  th,,  ... 

toe  ftL\mTel  ft-  oj?  *  "ttlng  mJm*  ,the  "fth  reel 
iiin  in  tM.  _       r  Personal  Menticai  mm,        ew  oan 

®  tils 


ToBr»  ^r  Prosperltyj 


$he  Sweetest  Romance 
Ewer  Screened,9* 


PRODUCTION 


IV©IL  N<DVEIJLO 
Gladys  C©©per     EMena  Tcirijj 
Constance  Collier  C-AnaJbrcpSinmitk 


Each  of  the  five  stars  in  this  beautiful  Harley 
Knoles'  production  has  reputation  values  and 
drawing  power  over  millions  of  Americans. 

All  or  any  part  of  the  opera  "The  Bohemian  Girl" 
can  be  used  as  an  accompaniment  without  paying 
license.  There  is  a  remarkable  opportunity  for 
one  of  your  big  local  singing  organizations  to 
put  on  for  you  the  musical  accompaniment  of 
this  picture. 

The  picture  fans  will  go  wild  over  the  astonishing 
personality  of  Ivor  Novello.  He  is  destined  to  be 
a  new  national  idol  in  "The  Bohemian  Girl"  and 
as  the  big,  new  personality  of  D.  W.  Griffith's 
new  picture,  now  in  production,  he  will  receive 
tremendous  additional  publicity. 


WALTER  a  GREENE,  Mh<  F  B.  WARREN,  IWWa 

TIAM  MAJK  UG  U  I  PAT.  CM 


ASSOCIATE  D 


FOREIGN  REPRESENTATIVE 

SIDNEY  GARRETT 


ynlrod 


ARTHUR  S.  KANE, 


uce 


ahonally  Advertised 


in 


THE  SATURDAY 
EVENING  POST 

and  in  four  bi$  fan  publications 

Photoplay  •  Motion  Picture  Classic 
Motion  Picture  •  Picture -play 

A  constructive  plan  of  interesting^ 
your  public,    national  in  Scope, 

local  in  effect.  j 


EXHIBITORS 


President 


Physical  Distributors 

Paths  Exchange 


wo  full  pages  in 
THE  SATURDAY  EVENING  POST 


FEBRUARY  3rd,  1923 


first  of  a  years 
Campaign 


'  1 


f-  -  j  *■•*£  £T.  ■"  ■  .  *  CS"  *f, 

>■  x1""'^  ****  J, 


'You, 


S3?1  t     rfz*"**  mZi&zim 


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,  *  r         'Vi,,  ho-  a  .W  <  ■ 


jy       "V         '"V.        OB  c 


sss.---™"       '0f  the 

i  e»-       i  ..^n*""  '        ,  ^  *r  .    ....  ,i  **  .  ' 


Sou* 

 .-^ 


The  left  hand  page  also  appears 
in  the  March  issue  (out  in  Feb- 
ruary) of  Photoplay,  Motion 
Picture  Classic,  Motion  Picture, 
Picture  Play. 

Constance  Binney  in  "A  Bill  of  Divorcement" 
"The  Woman  Who  Fooled  Herself  with  May  Allison  and  Robert  Ellis. 

Martin  Johnson's  "Head  Hunters  of  the  South  Seas" 

Saturday  Evening  Post,  March  3rd  and  April  fan  magazines 
(out  in  March)  Monte  Blue  and  Mary  Alden  in  "The  Tents 
of  Allah."  "Breaking  Home  Ties"  inspired  by  the  heart  song 
of  centuries  "Eli.  Eli." 


Coming: 


PITEPION 

THEATRES 


pop  ninuBi 

LONG  Sift 


Dr.  Riesenfeld  is  one  of  the  biggest  showmen  in  the 
world.  He's  paid  a  mighty  big  sum  for  knowing 
his  business — for  knowing  how  to  attract  and  please 
the  most  critical  audiences  in  America.  And  be- 
cause he  knows  his  business,  Dr.  Reisenfeld  has 
booked  "Pop  Tuttle's  Long  Shot,"  latest  number 
of  the  famous  Plum  Center  Comedies,  starring  old 
Dan  Mason,  who  won  country-wide  fame  in  the 
"Toonerville  Trolley"  series.  Take  a  tip  from  a 
man  who  knows — book  this  and  every  other  Plum 
Center  Comedy,  and  you'll  be  giving  your  box- 
office  the  most  able  and  certain  assistance  it  ever 
had.    NOW  is  the  best  time  to  do  it ! — Shoot ! 

DISTRIBUTED  BY  F.  B.  O. 

FILM  BOOKING  OFFICES 

OF  AMERICA,  Inc. 
Main  Offices — F.  B.  O.  Building,  723 — 7th  Ave.,  N.  Y.  C. 
EXCHANGES  EVERYWHERE 


\ 


For^e  t- 

Mc-No 


witK 

GARETH  HUGHES 
and  BESSIE  LOVE 

as  the  two  orphans 
who  have  won  the 
heart  of  every  Jilm  fan 

(J he  kind  of  picture 
that  makes  audiences 
cry  and  laugh  .  .  .  and 
crvj ^ov  move 


ZBooks  it  and  make  money 
33ook  it  ayaln  and  make  move  money 


JL  LOUIS  BURSTON  Traduction, 
Written  btj  HENRY  R.  SYMONVS 
(Adapted  bu  JOHN  B.  CLYAAEFw/ 
Directed,  btj  W.  S  .  VAN  DYKE 
Vhotogvaphed  ^ARTHUR  L.TODD 


ZjSistYibutecL  by 

Metro 


Pictured 

Corporation 


yuryJ*HperialTlctu.re$,Cld-,£>Ti^li4'£ive  Distributors  thrvc- 
oust QYeoh3ritu.uv.  Si-r  Wfu/Jur^  1  <Aia,n..'~J^irecha t — ' 


BIG  play.  -  it  ran  45  weeks  on  Broadway 
d  BIG  star. .  Clara  Kimball  Yo\xxi& 
lA  B I G  picture . .  it  s  made  box-  office  s  portly 

BIG  bet. .  and  a  sure-thin^  one 

BOOK  IT  / 


CLARA 
KIMBALL 


ENTER,  I 
MADAME 


o4HARKY  GARS  ON 

FRODUCTI  0  NT 


US  PAT  OFF 


METRO 


Uaa6t^  by  FRANK 
BERESFORD  from  the 
pUy  by  GlWAVARESl 


anJLDOLLY  BYRNE 
Owned  and  Copyrighted, 
by  the  SAMUEL  ZIERIER 
PHOTOPLAY  Corp. 
Directed  by  WALLACE 
WORSLEY  Btchdraffhed 
foj  L.WILLIAM  OTONtfELL 


PICTURES 

CORP  O  PwATI  ON 


Christie 
Comedies 


Are  Always 
Finding 
New  Fields 
For  Fun 


Whether  it  is  One  of 
Christie's  Famous  Satires,  Like 


HAZEL  FROM  HOLLYWOOD 


Or  a  Straight  Farce  Comedy,  Such  as 

"SECOND  CHILDHOOD" 


You  know  Christie  Comedies 
will  give  your  patrons 
something  original 
to  laugh  about 


NATIONALLY 
ADVERTISED 


EDUCATIONAL  FILM  EXCHANGES,  Inc.     e.  w.  hammons,  President 


COMMANDMENTS 

FOX    FILM  CORPORATION 


NOT  ONLY 

Breaking  box  office 
records  everywhere 


NOT  ONLY 


Turning  crowds  away  at  every 
performance  inevery  theatre  it  plays 


NOT  ONLY 


Playing  longer  engagements  in  many 
theatres  than  any  picture  ever  released 


Mr- 


NOT  ONLY 


9h 

TOWN  T 


tjic  William  FqX 
Special  Produdion 


e 


Smashing  audience  rec- 
orcjs  made  by  Overtheflill 


T 


FORGOT  GOP 

Is  giving  ^American  cIheatreaoers  the  Greatest 
ever  Shown  upon,  the  Screen 

directed  by    HARRY  MILLARDE  wmo  staged  Over  the  H.ll 

FOX   FILM  CORPORATION 

S001l~    IF    WINTER    COM  ES  ~ 


Profit  Malyng  Posters  For  A 


Fox  Film  Corporation 


Soon -IF  WINTER  COMES! 


roved  Box  Office  Success  ! 


RECORDS 
SMASHED 

SIMULTANEOUSLY 


this  wonderful  line  of 

'"Punchy  PosUrs" 
guarantees  YOUI^ 
THEATRE  a  record 
smashing  BUSINESS. 

cJhc 

TOWN  THAT 
FORGOT 
GOD 


/7///am  70X~* Presents 


the  Town 

THAT 

Forgot 

, ~X*OD 


A 

•WERFUL 
TYPE 
TAND" 


th  e  Town 

_  THAT^ 

Forgot  Gop 


Directed  &  Marry  JHi/farde 

sroity  By  M/rX  scenario  by  Paul  HSioahe 


Fox  Film  Corporation 


Soon  -  IF  WINTER  COMES ! 


^STRENGTH. 


BOOK  TODAY  -  THESE  FOUR 


lrom 


VIUAGE 
BIACKSMI1H 

WMGFELWWS 

famous  poem 

Jl thrilling 1973 

melodrama 

JACK.  FORD 


%e  FACE 

ON  THE 
BARROOM 
FLOOR 

tjt  powerful,  romantic 
drama  With  a  notable 
cast  including 

HENRY  B.  WALTHALL 
RUTH  CLIFFORD  ~ALMA  BENNETT 
and  others 


'Directed 


JACK  FORD 

Semariohy  ^  Jfarion  Burton 


^STRENGTH 


FOX  FILM  CORPORATION 


WILLIAM  FOX  SUCCESS  SPECIALS 


CUSTARD 

V^lAr  OF  STOW  WITH 

JvlARY  CARR 

and  a  notable  cafl  inducting — 
MIRIAM  BATTISTA -JERRY  DEVINE- 
PEQQy  SHAW 
and  FREDERICK  ESMELTON 

$  3or/  bubbling  With 

Joy  and  sunlhint 

from  FLORENCE  31NQHAM 
^  LIVINGSTON'S  noM 

<Dm**b,  HERBERT  BRENOfl 

Scenario  by  (j  Jjarion  Burton 


oflgughter 
LUPWO  LANE 


m 


A  FRIENDLY 
HUSBAND 

Qie  comedy 
special  supreme 


by 


msiom 


FOX  FILM  CORPORATION 


|o  INDEPENDENT 
fc>  STRENGTH 


530 


Motion  Picture  News 


A  SURE  CURE  _F0R 


Tpuild  friends?) 


will  mote  on  amy  ■  -TflPS&Rf  'l 


I  does  tompetifon 
hurt  ytja  P 


SuBecani 
do  it/ 


competition  / 


WITH 

EVA  NOVAK 
CULLEN  LANDIS 

JOSEPH  DOWUNG 
at  their  best 


/       wmTTvocu  N 

XtOftLtQH  DISnU&VTp*  ™ SUW™  I 
FAMOUS  PLVrTRS~RLM  SERVICE  LTD 


:•.%< 


ni 


will  mob  >bu 


"Will  mcfe56ur| 


a  VICTOR  SCHERTZ1NGER  production 


February  3  ,  1923 


331 


BOX-  OFFICE  BLUES 


f 


P*£S£A,r£D 


"DOLLAR  DEVILS"  is  a  production 
that  is  better  than  80"..  of  the  pictures 
released  to-day.  It  is  one  of  those  clean, 
wholesome,  intensely  interesting  and 
well  made  pictures  that  break  box-office 
records,  build  patronage  and  go  such  a 
long  way  in  increasing  theatre  prestige. 

Every  first  run  theatre  in  the  country 
needs  such  a  feature  as  "DOLLAR 
DEVILS".  Ask  for  a  screening  at  once. 


a  HODKINSON  picture 


Distributed  by  GEORGE  H.WILEY™<w^ra£* 

^    220  W.  42      St.,  NewTork  Citjj 


••••••••••••••••••"^ 


~JVow  ready  for 
INDEPENDENT 
EXCHANGES 


sensational  spectacle 

of  magnificence,  thrills* 
avut  passion 

j^/lth  &  distinguished 
1/1/  cast  includivuj, 

DIANA  ALLEN, 
VINCENT  COLEMAN 
^CHRISTINE  WINTHROP 


534 

Motion   Picture  N  t 

zu  s 

■uiiiiniiwiiiiiinttnNiiiiiuiiiiiiiiiiniiiiiiiiNiiimiiiiEiiifliii 

m 

t 

Each  and  every  year 

Motion  Picture  News  carries: 



■ 

600  honest  and  unbiased  reviews  on  feature 

n 

pictures — 

■ 

1000  short  subject  reviews  (comedies,  serials  and 

scenics) — 

§n 

^= 

500  pages  of  practical   "it  has  been  done" 

- 

U 

exploitation. — 

■ 

1000  pages  of  live  news  about  current  and 

■ 

coming  productions. 

■ 

■ 

■ 

"PL                            C                '1                    C  1 

1  he  service  or  any  single  one  or  these 

m 
m 

departments    is  worth  ten  times  the 

H 

yearly  subscription  price  of  the  News 

w 

and  would  cost  you  that  if  you  were 

to  buy  them  separately. 

The  News  Is  Filed  Throughout  the  Field 

== 
■ 

111 

February  ? 


1 9  2  3 


535 


Read  thisr 
and  sell  < 
ijourself  1 


not1- 


No  Picture  Ever  Made 

has  ever  received  higher  praise  from  an  exhibitor 
— and  YOU  will  be  just  as  enthusiastic  about  it 
as  is  Manager  Otis  Hunley,  because  you'll  find  it 

A  Real  Box-Office  Bet 

— full  of  NEW  STUFF — a  picture  that  tells  some- 
thing— a  picture  sure  to  draw  capacity  and  better 
for  any  house  anywhere,  any  time — an  unusual 
offering  that  you  can  absolutely  depend  upon. 

Get  a  Copy  of  the  Big  Press  Sheet 

Look  over  the  comprehensive  campaign  of  super- 
showmanship  that  F.  B.  O.'s  experts  have  devised 
for  YOU- — marvelous  posters,  smashing  news- 
paper ads,  yank-'em-in  exploitation  stunts — 
everything  you  need  to  put  this  over  in  a  manner 
sure  to  fill  your  till  with  profits.  Get  after  this 
one— TODAY. 


theAZARKS 


A  Finis  Fox  Production  Written  and  Presented  by  MUf  ord  W.  Howard 

DISTRIBUTED  BY 

I  L  M    ROOKING  f^FFICES 

OF  I*  AMERICA  V--/ 

723  SEVENTH  AVE.,  NEW  YORK  CITY 
EXCHANGES  EVERYWHERE 


INC. 


536 


Motion  Picture 


New 


1 


i 


! 

i 


JOHN  GRIFFITH  WRAY 


Directing  Special  Features 


LYING  LIPS 
TEN  TON  LOVE 


JIM 

NEWS 


1 
| 

i  _  ;  


February  j  ,  ip^j 


The  Motion  Picture  Newj  Says  .-■ 

"'Bell  Boy  13'  should  go 
over  because  there  is  a 
scarcity  of  good  comedies. 
Folks  like  to  laugh  more 
Therefor  all  praise  to 
Douglas  Mac  Lean  for 
his  efforts  in  this 
direction ."  


Hihomas  H.  I  nee 


BELL 


Douglas  Mac  Lean 


Directed  by  WILLIAM  SEITER^ 

Distributed  by  Associated 
First  National  Pictures,  Inc. 


with 


Motion  Picture 


to  keep  5,000  seats 


Edwin  Carewe 


A  Symphony  of-  Life  in  the  High  and  Low  Places  by 
Curtis  Benton.  Directed  by  Edwin  Carewe.  Sol  Polito. 
Cameraman:  John  D.  Schulze.  Art  Director;  Philip 
Masi.  Assistant  Director. 

WATCH  IT  AT 

THE  CHICAGO 

Balaban  and  Katz 
palatial  Chicago  house 

A  FIRST  NATIONAL  PICTURE 


Motion  Picture  News 


Talk  vs.  Deeds 


WE  have  just  read  several  submitted 
articles  attacking  producer  -  owned 
theatres,  stars'  salaries,  production  and 
distribution  costs,  excessive  rentals,  advance 
deposits,  C.  O.  D.  shipments,  etc.,  etc. — all  the 
well-known  industrial  abuses,  the  burden  of 
which  the  exhibitor  bears. 

We'd  like  to  print  them — if  it  would  do  any 
good.  But  it  wouldn't. 

They  would  result  onlv  in  more  words,  and 
there  have  been  too  many  words  that  are  merely 
words. 

For  years  these  same  abuses  have  furnished 
fireworks  for  oratory,  planks  for  political  plat- 
forms, food  for  trade  press  editorials,  resolu- 
tions for  exhibitor  conventions,  opportunities 
for  personal  publicity. 

All  of  which  has  largely  gone  into  thin  air — 

all  except  the  abuses.    These — though  some 

progress  has  been  made — we  still  have  with  us. 
*       *  * 

Perhaps  all  the  shouting  hasn't  been  wasted; 
and  all  in  all  the  whole  industrial  situation  has 
improved  of  itself,  anyway. 

But  there's  one  thing  certain :  doing  is  away 
ahead  of  shouting;  doing  stands  or  falls  by 
what  it  is;  doing  is  a  sincere  effort  backed  by 
money  and  convictions.  Deeds  are  best  in  any 
field :  but  if  ever  an  industry  needed  deeds  today 
this  one  does! 

S§C  5$C 

About  all  this  industry  can  expect  today  is  a 
dose  of  clear  common-sense,  so  far  as  these 
"  industrial  abuses  "  are  concerned.  That  first, 
and  then  to  have  every  single  man  get  down  to 
his  job,  forget  the  other  fellows',  and  do  his 
work  to  the  level  best  of  his  mental  and  physical 
ability.  Just  his  own  job — that's  all ! 

If  that  is  done  not  only  will  the  individual  be 
better  off,  but  it  will  be  astonishing  how  quickly 
these  well-known  abuses  will  correct  them- 
selves. 

You  can  talk  your  head  off  about  how  a  thing 


ought  to  be  done:  but  let  a  fellow  do  it  and 
others  follow,  and  a  whole  industry  is  vastly  bet- 
tered by  that  one  deed. 

And  another  thing  we  know  this  pretty  well : 
that  the  fellow  who  is  always  yelling  about  op- 
pression is  anxious  to  have  others  help  him  get 
out  of  a  hole  he  can't  or  won't  lift  himself  out 
of. 

*  *  * 

Good  pictures  sell  successfully;  they  sell 
better  still  if  the  selling  effort  is  right;  and  an 
exhibitor  who  buys  them  right  and  works  hard 
to  put  them  over  makes  money. 

We  know  this  because  some  producers, 
distributors  and  exhibitors  are  doing  just  these 
things  right  along.   They  are  deeds  not  words, 

facts  not  theories. 

*  *  * 

We  are  pretty  well  agreed  about  censorship — that 
it  is  for  the  public  to  decide.  We  know  that  the  way 
to  correct  a  thing  is  from  the  bottom  up,  not  from  the 
top  down. 

Well — it's  quite  the  same  with  our  industrial 
troubles. 

The  public  is  going  to  demand  and  the  producer 
and  distributor  and  exhibitor — those  with  brains  and 
energy — are  going  to  supply.  And  the  things  that 
are  done — wrongly — will  gradually  give  way  to  the 
things  that  are  done  rightly.  That  progress  is  the  his- 
tory— and  the  only  history — of  every  industry. 

*  *  * 

All  the  articles  we  refer  to  suggest  an  exhibitor  or- 
ganization to  compel  these  reforms. 

That's  dangerous.  You  can't  regulate  the  business 
laws  of  supply  and  demand.  The  government  knows 
better  than  that. 

But  you  can  do  this:  an  exhibitor  body,  protective 
only  in  principle,  can  have  a  representative  committee 
sit  around  the  table  with  the  producers'  and  distribu- 
tors' representatives  and  proceeding  with  the  clear 
and  complete  understanding  that  all  concerned  are 
industrial  partners  discuss  each  other's  position  and 
make  suggestions  for  each  other's  welfare. 

That  can  be  done. 

And  just  the  mutual  understanding  that  will  result 
is  alone  worth  the  effort. 

Wm.  A.  Johnston. 


vol.xxvii 


FEBRUARY  3,  1923 


No.  5 


542 


Motion  Picture  News 


EXTRA.  That's  the  name 
of  the  show  which 
slipped  unobtrusively  in 
at  the  Longacre  theatre  Tues- 
day night  with  none  other 
than  Jack  Alicoate,  treasurer 
and  business  manager  of  Film 
Daily  as  auther  and  half 
owner.  The  co-producer  is 
William  (Buster)  Collier,  Jr., 
also  known  in  the  "  fillums " 
as  a  promising  juvenile. 

"  Extra "  is  an  amusing 
comedy  that  promises  to  place 
the  debonair  Mr.  Alicoate  and 
the  youthful  Buster  on  the 
high  road  to  fortune. 

Incidentally  the  manuscript  of  the  play  has  a  history.  It 
was  not  dashed  off  in  odd  moments  but  is  an  heritage  of 
Jack's  newspaper  days  down  in  Washington,  just  one  of  a 
whole  trunkful  of  scripts,  so  "  the  mountain  breezes  say." 

The  play  has  merit.  The  critics,  for  the  most  part,  were 
kind  and  a  first  night  audience  of  prominent  film  people  and 
stage  celebrities  gave  it  a  warm  welcome.  Here's  hoping 
that  it  lasts  for  three  years  on  Broadway  and  that  the  picture 
rights  sell  for  a  hundred  thousand. 

*  *  * 

TOM  MOORE  of  Washington  paid  New  York  and  the  Hotel 
Ambassador  a  flying  visit  this  week.  Aside  from  building 
a  golf  course — the  best  in  Washington  and  not  a  small  or  bad 
business  venture  these  days — he  is  a  motion  picture  man  with 
sleeves  rolled  up.  Tom  Moore  is  a  showman  and  the  Rialto — 
one  of  the  finest  houses  in  the  land — is  humming  along. 

Independent  exhibitors  everywhere  will  take  hope  when  as 
seasoned  a  theatre  man  as  Tom  Moore  makes  this  emphatic 
statement:  "  The  outlook  for  the  independent  exhibitor  is  bet- 
ter and  clearer  today  than  in  several  years.  He  will  be  able  to 
get  as  good  pictures  as  he  wants.  There's  no  question 
about  it." 

*  •  • 

O  L.  ROTHAFEL  is  sailing  for  Europe  on  the  Berengaria 
*^  •  next  week,  leaving  it  to  "Douglas  Fairbaiiks  in  Robin 
Hood  "  to  take  care  of  the  crowds.  Tlie  impresario  of  the 
Capitol  is  scheduled  to  address  a  meeting  of  the  British  motion 
picture  exhibitors  in  London,  after  which  he  will  make  a  flying 
trip  to  Paris  before  steaming  home.  The  trip  will  last  only 
seventeen  days. 

m       •  • 

WALLACE  REID  is  gone  and  it's  rather  hard  to  keep  a 
stiff  upper  lip.  It  is  only  because  Wally  himself  would 
have  frowned  on  any  outward  show  of  sorrow  that  no  such 
expression  is  being  made.  Was  there  ever  passing  of  a 
public  character  that  entailed  so  little  of  public  mourning? 
And  the  reason  for  this  lack  is  that  most  of  us  prefer  to 
remember  Wally  at  his  smiling,  happy,  ingratiating  best. 
To  us  he  is  yet  the  Wally  Reid  of  a  year  ago  whose  produc- 
tions were  looked  forward  to  as  regular  antidotes  for  gloom. 
This  is  the  "  still  "  that  we  shall  always  carry  of  him.  Morbid 
details  concerning  his  passing  are  not  our  concern.  We 
merely  know  that  the  niche  left  in  the  professional  ranks  by 
his  death  will  remain  forever  unfilled. 

*  *  * 

FRANK  KEENAN  is  deserting  the  screen  to  return  to  his 
first  love,  the  stage.  Which  of  course  will  be  sad  news  to 
the  boys  and  girls  who  have  come  to  look  upon  his  character 
studies  as  acting  of  the  first  order.  Mr.  Keenan  will  appear  in 
a  Sam  Harris  production,  "  Peter  Weston,"  which  was  tried 
out  in  San  Francisco  last  fall.  The  piece  is  scheduled  for  an 
early  appearance  in  Chicago,  after  which  it  will  be  presented 
in  New  York.  We  always  delighted  in  Keenan 's  expression  of 
the  elderly  Kentucky  colonel — a  role  he  could  play  a  little 
better  than  anyone  else.  Claude  Gillingwater  looks  like  his 
successor  in  this  study. 


OUR  secret  agents  on  the 
Coast  tell  us  tliat  Ethel  and 
Dorothy  Clark's  suit  against 
Herbert  Rawlinson  has  been 
quashed  after  one  day  of  evi- 
dence in  which  his  letters  were 
introduced  as  exhibits  A,  B,  C, 
D,  etc.  The  Los  Angeles  press 
states  that  an  adjustment  out  of 
court  is  probable.  Not  much 
cluxnce  in  this  case  for  the  scan- 
dal sheets  to  put  over  their  well- 
known  brand  of  sob  stuff. 
*       *  * 

THE  invited  guests  who 
packed  the  Capitol  thea- 
tre, New  York,  Tuesday  morning  to  see  Goldwyn's  masterly 
production,  "  The  Christian,"  with  the  anticipation  of  sitting 
in  on  something  extraordinary  in  celluloid  drama,  were  not 
disappointed.  They  came,  they  saw  and  the  picture  conquered 
them.  Truly  an  inspired  achievement  not  only  in  the  pro- 
gressive development  of  its  story  and  incident,  but  also  in 
the  skillful  manner  in  which  it  has  been  directed.  Maurice 
Tourneur,  always  a  stickler  for  correct  backgrounds  and 
atmosphere,  has  given  it  an  authentic  stamp  through  his  col- 
lection of  scenes  depicting  English  countryside  life  and  the 
shots  of  London. 

The  acting  is  also  inspired,  considering  the  admirable 
handling  of  the  role  of  John  Storm,  a  difficult  character  to 
play,  by  Richard  Dix.  He  manages  to  catch  the  spiritual 
significance  of  the  saintly  figure  who  was  conquered  by  the 
flesh,  and  acted  at  all  times  with  most  commendable  repres- 
sion. But  the  most  surprising  feature  of  all  is  the  emotional 
expression  of  Phyllis  Haver,  heretofore  associated  with  bath- 
ing girl  bits  in  Sennett  comedies.  She  brings  a  rich  note  of 
poignant  pathos  to  the  role  of  the  wronged  girl  who  lived  for 
life's  pleasures.  Miss  Haver  is  scheduled  to  go  far  if  pro- 
vided with  the  proper  media  for  expression.  If  Mack  Sen- 
nett can  make  actresses  of  his  bathing  beauties,  we  recom- 
mend that  he  establish  a  training  school. 

"  The  Christian  "  is  well  interpreted  by  other  members  of 
the  cast,  although  several  are  not  mentioned  on  the  screen. 
A  few  of  these  are  Walt  Whitman,  Arthur  Hoyt  and  Harry 
Northrup.  The  picture  should  be  accepted  everywhere  as 
one  of  the  finer  things.  We  agree  with  the  spectator  who 
remarked,  upon  making  his  exit,  that  if  this  doesn't  get  over, 
the  exhibitors  might  as  well  turn  their  theatres  into  garages. 

*  *  * 

TF  it  be  true,  as  Heywood  Broun  asserts,  that  the  proper 
A  realm  of  the  screen  is  the  great  outdoors,  and  the  sort  of 
thing  which  the  stage  cannot  do,  then  "  Hunting  Big  Game 
in  Africa,"  now  running  at  the  Lyric  theatre,  New  York,  is 
an  ideal  screen  vehicle.  Presented  under  the  auspices  of 
Eugene  H.  Roth,  prominent  west  coast  exhibitor,  and  filmed 
in  conjunction  with  an  academy  of  natural  science,  it  stands 
unique  among  travel  pictures.  Whaling,  diamond  mining, 
African  villages  and  native  customs,  every  conceivable  type 
of  wild  animal  known  to  southern  Africa,  the  thrill  and  haz- 
ard of  the  hunt,  the  seemingly  inexhaustible  humor  of  the 
"  flivver " — all  are  here,  abundantly.  There  is  a  certain 
quality  in  a  picture  of  this  sort  which  no  feature,  however 
well  done,  can  possess,  for  we  know  that  we  are  witnessing 
stark  reality — no  pretense  or  pose  here.  Just  as  the  news 
weekly  sometimes  carries  the  biggest  emotional  punch  on 
the  program,  through  its  convincingness,  so  do  the  highlights 
of  "  Hunting  Big  Game  in  Africa,"  such  as  the  pursuit  by 
the  wild  elephants,  the  lion  hunt,  the  battle  with  the  rhi- 
noceros, carry  an  element  of  thrill  and  suspense  that  no  acted 
drama  can  attain. 

*  *  * 

SID  GRAUMAN  opened  the  doors  of  his  newest  theatre, 
the  Metropolitan,  in  Los  Angeles,  Friday  night.  Fred 
Niblo,  the  m.  p.  director  of  "  Blood  and  Sand  "  fame,  was 


PICTURES 

AND 

PEOPLE 


February  j,  1923 


543 


master  of  ceremonies.  The 
dedication  services  included 
several  short  speeches  by  the 
mayor  and  other  prominent 
citizens,  and  screen  and  stage 
favorites  present  were  intro- 
duced to  the  audience.  The  or- 
chestra of  one  hundred,  under 
the  leadership  of  Ulderico 
Marcelli,  played  the  national 
anthem,  accompanied  by  a 
chorus  of  five  hundred  voices. 

For  a  prologue,  the  Wright 
Ballet  of  twenty-five  dancers 
appeared,  as  well  as  forty  vio- 
lins and  eight  harps,  which 
rendered  "  Ave  Maria."  In  ad- 
dition, one  hundred  California 
beauties  appeared  in  a  surprise 
act,  and  to  balance  the  pro- 
gram a  jazz  band  of  college 
men  rendered  jazz  numbers  on 
a  variety  of  instruments.  The 
feature  was  "  My  American 
Wife." 

The  admission  was  (and  our  typewriter  is  in  tip-top  shape 
to  spell  the  words)  FIVE  DOLLARS.  Who  dares  to  men- 
tion the  word  NICKELODEON  in  the  face  of  these  figures? 


THE  National  Board  of  Review  calls  attention  through  its 
latest  bulletin  to  January's  exceptional  photoplays, 
namely,  "  Douglas  Fairbanks  in  Robin  Hood,"  the  revival  of 
"  The  Birth  of  a  Nation,"  and  "  The  Teleview,"  the  newest 
invention  in  photographic  art,  and  advises  that  "  The  Hero," 
"Making  a  Man,"  "The  Hottentot,"  "The  World's  Ap- 
plause," "  Dr.  Jack,"  "  A  Front  Page  Story,"  "  Back  Home 
and  Broke,"  "  The  Flirt,"  "  Fury,"  and  "  Kick  In  "  are 
pictures  worth  watching  for.  The  National  Committee  for 
Better  Films,  affiliated  with  the  above-mentioned  Board, 
awards  the  asterisk  to  the  features,  "  Suzanna,"  and 
"  Driven,"  and  to  the  short  subjects,  "  Jenkins  and  the  Mutt." 
and  "  Moonblind,"  sponsored  by  Robert  Bruce. 


Index  to  Departments 

Editorial    541 

Exhibitors'  Reports   576-577 

Pictures  and  People   542-543 

General  News  and  Special  Features  544-556 

Chicago  and  Mid-West    557 

Comedies,  Short-Subjects  and  Serials  590-591 

Construction  and  Equipment   599-608 

Exhibitors'  Service  Bureau   563-575 

Feature  Release  Chart  609-612 

Pre-Release  Reviews  of  Features  584-587 

Production  -  Distribution  Activities  592-598 

Regional  News  from  Correspondents  579-593 

Reviews  of  Latest  Short-Subjects  588-589 

Studio  Notes  and  Player  Brevities   578 

What  the  Big  Houses  Say   558 

With  the  First-Run  Houses  559-562 


Supreme  Court  last  week  of 
the  blanket  injunction  obtained 
against  him  by  Famous. 


H1 


'ERE'S  a  little  bit  of  color 
from  Missouri.  W.  C. 
Sears  of  Boonville  has  a  theatre 
which  was  built  in  1852.  It  was 
first  constructed  as  a  prison  and 
from  1861  to  1865  many  prison- 
ers of  note  were  held  there  dur- 
ing the  Civil  War.  In  1866  the 
German  Society  made  a  Turner 
Hall  out  of  it  and  in  1875  it  was 
again  remodeled  into  an  opera 
house,  where  some  of  the  famous 
singers  of  those  days  used  to 
have  a  ferry  across  the  Missouri 
River  to  play  their  engage- 
ments. Even  to  this  day  the 
ferry  is  depended  on,  as  the 
new  bridge  will  not  be  ready  for 
a  year.  The  original  prison 
front  still  stands  as  the  theatre 
but  in  1906  the  interior  was  again  transformed  into  a  picture 
house.  At  the  present  writing  Mr.  Sears  contemplates  again 
remodeling  the  interior. 

•      •  • 

LJAROLD  B.  FRANKLIN,  manager  of  the  Theatre  Depart- 
ment of  Famous  Players,  left  New  York  last  Saturday  on 
a  two  iveeks'  trip  to  the  Coast. 


IRST  NATIONAL  executives  and  representatives  of  the 
A  of  the  trade  press  and  New  York  City  papers  were  guests 
at  a  luncheon  at  the  Ritz-Carlton  last  Wednesday,  given  by 
Arthur  H.  Jacobs  in  honor  of  Frank  Borzage.  The  contract 
has  just  been  closed  with  First  National  for  a  series  of  Borzage 
productions  and  Messrs.  Jacobs  and  Borzage  are  leaving  imme- 
diately for  the  Coast  to  begin  production.  Mr.  Jacobs  acted  as 
toastmaster  and  brief  addresses  were  made  by  Robert  Lieber, 
Richard  A.  Rowland,  Frank  Borzage.  Harry  Reichenbach  and 
C.  L.  Yearsley. 


JfRlTZ  TIDDEN,  erstwhile  screen  critic  for  one  of  our  con- 
*~  temporaries,  is  managing  a  vaudeville  act  which  he  de- 
clares to  be  a  sensation  in  its  initial  tryout  in  Elizabeth,  New 
Jersey. 


TO  show  the  hold  which  Valentino  has  upon  the  public 
(at  least  the  New  York  public),  you  should  have  been 
with  us  at  the  Actors'  Fund  Benefit  at  the  Century  theatre 
one  day  last  week  when  celebrities  of  the  stage  offered  their 
services  in  enriching  the  treasury.  Rodolph,  with  his  wife, 
Winifred  Hudnut,  put  on  their  tango  dance  which  featured 
"  The  Four  Horsemen,"  and  knocked  'em  dead.  The  popu- 
lar Italian  took  twenty  encores — which  may  or  may  not  be  a 
record  in  the  annals  of  the  theatre — before  the  audience 
allowed  him  to  depart. 

But  stay!  At  the  stage  door,  Rodolph  was  stampeded  by 
enthusiastic  worshippers  of  the  feminine  sex.  It  is  estimated 
that  there  were  about  two  or  three  hundred  of  them  paying 
homage  to  their  newest  idol.  And  Valentino  repeats  his 
tango  dance  in  a  second  edition  of  the  Benefit  which  is  to  be 
held  at  the  Hippodrome  this  Sunday  night.  We  predict  a 
large  platoon  of  cops  will  be  present  to  keep  the  girls 
in  line. 

Incidentally  the  screen  star  is  to  take  a  flyer  in  vaudeville 
with  his  wife — and  their  repertoire  will  include  songs  and 
the  well-known  tango.  They  will  have  their  own  orchestra, 
and  it  is  said  that  Rudy's  salary  will  be  $6,000  a  week,  proba- 
bly the  highest  ever  paid  to  a  performer  in  the  history  of 
variety.  His  appearance  in  the  two-a-day  is  made  possible 
through  the  modification  by  the  Appellate  Division  of  the 


A  NY  entertainment  which  has  to  do  with  the  history  of  the 
r*  screen  must  include  the  name  of  Vitagraph,  one  of  the 
pioneers.  The  company  contributed  to  the  bill  of  "  Thirty 
Years  of  Motion  Pictures  "  at  the  Selwyn  theatre,  New  York, 
the  other  night,  one  of  the  earliest  comedies,  "  License  No.  13," 
which  was  produced  in  1905,  and  a  short  reel  of  John  Bunny, 
who  was  the  first  of  the  screen  comedians.  ' '  Bunny,  Bunny — 
who  was  John  Bunny?  "—the  youngsters  inquire.  And  we 
forthwith  proceed  to  tell  them.  The  moral  of  this  is  that  Time 
and  History  are  easily  forgotten  in  the  hands  of  that  perennial 
infant,  the  Camera. 


'T'HE  Coueism  which  is  sweeping  the  country  (we  shall  not 
repeat  the  little  rhyme)  is  finding  its  way  into  the  copy  of 
the  publicity  experts.  It  has  become  as  common  as  the  vul- 
garism which  once  adorned  the  glass  behind  the  bar  of  every 
saloon—"  Don't  expectorate  here,  remember  the  Johnstown 
flood!  "  We  give  fair  warning  that  the  next  pufflicist  who 
brings  in  copy  leading  off  with  Coue's  little  rhyme  will  be 
hoisted  up  by  his  thumbs  and  lashed  with  a  rope  of  twenty 
knots. 


fJHADWWK  versus  Goldwyn  has  been  marked  on  the  calen- 
dar for  a  future  hearing.  The  actress  who  has  been  fea- 
tured in  a  few  of  Rupert  Hughes'  productions  for  the  past  sev- 
eral months  claims  her  contract  with  Goldwyn  made  in  1919 
has  expired. 


544 


Motion  Picture  News 


Wisconsin  Exhibitors  Map  Frogram 

Midwinter  Convention  Plans  Numerous 
Activities  to  Combat  Opposition 


PLANNING  an  intensive  campaign  against 
non-theatrical  competition,  the  proposed 
state  censorship,  blue  law  and  taxation  pro- 
grams, and  endorsing  the  Theatre  Owners' 
Distributing  Corporation  project,  the  mid- 
winter convention  of  the  Motion  Picture 
Owners  of  Wisconsin  concluded  after  a  two- 
day  session  at  the  Hotel  Wisconsin  last  Friday. 

A  complete  survey  is  being  made  through- 
out the  state  to  determine  the  exact  status  of 
the  non-theatrical  competition  problem  at 
present,  and  at  its  conclusion  the  organization 
intends  to  spare  no  effort  in  bringing  the 
matter  to  a  quick  solution. 

It  has  been  understood  for  some  time 
throughout  Wisconsin  that  the  "  stiffest  censor- 
ship imaginable  "  is  being  planned,  and  that  a 
Blue  Law  bill  also  will  soon  be  drafted.  Greater 
taxation  of  the  motion  picture  theatre  owners 
has  also  been  rumored,  and  to  organize  to 
combat  these,  the  legislative  committee  of  the 
Motion  Picture  Owners  of  Wisconsin,  with 
representatives  from  the  F.  I.  L.  M.  Associa- 
tion and  the  State  Operators'  Association,  are 
to  meet. 

The  convention  adopted  a  resolution  reitera- 
ting its  earlier  stand  in  the  matter  of  rein- 
stating Arbuckle  to  the  screen,  stating  it  was 
the  organization's  unanimous  opinion  he 
should  be  kept  off  the  screen  in  Wisconsin. 
Walter  Baumann,  secretary  of  the  Wis- 
consin Exhibitors'  Association,  presented  a 
resolution  from  the  Milwaukee  County  Auxili- 
ary of  the  State  Federation  of  Women's  Clubs 
commending  the  organization  on  its  stand. 

Governor  Smith  of  New  York  received 
formal  recognition  for  advocating  the  repeal 
of  the  censorship  law,  which  provided  for  the 
creating  of  a  censorship  board,  and  it  was 
stated  that  the  law  had  been  a  "  joke  and  a 
failure." 

A  personal  letter  was  written  to  Governor 
Blaine  of  Wisconsin  pointing  out  New  York's 
example,  and  asking  him  to  use  his  influence 
in  the  legislature  to  prevent  a  similar  mistake 
in  Wisconsin. 

The  second  day  of  the  convention  was  occu- 
pied with  an  explanation  and  discussion  of 
the  Theatre  Owners'  Distributing  Corpora- 
tion project,  a  co-operative  plan  embodying 
an  "  exhibitor  owned  and  exhibitor  controlled  " 
organization. 


Pathe  Portland  Office  Is 
Sales  Winner 

PA.THE  reports  that  the  Eschmann 
Sales  Contest  covering  a  period  of 
eight  weeks  and  ending  at  midnight, 
Dec.  30,  established  new  records  for 
nearly  all  branches.  In  the  list  of  prod- 
uct which  looms  large  in  the  contest  re- 
turns of  completed  bookings  of  Pathe 
standard  features  hold  a  prominent  place. 
Between  fifteen  and  twenty  of  these, 
which  have  been  continuously  active 
since  the  date  of  their  release,  showed 
remarkable  gains.  Harold  Lloyd's  "  Dr. 
Jack,"  the  Hal  Roach  Our  Gang  and  Snub 
Pollard  two-reel  comedies,  the  Leo  Ma- 
lbney  Range  Rider  Series  and  the  new 
Pearl  White  serial,  "  Plunder "  stand 
high  in  the  list  of  big  contest  bookings, 
ond  and  third  in  the  prize  money. 

The  completed  returns  declare  the 
Portland  branch  winner  of  the  contest, 
with  Los  Angeles  and  Milwaukee  sec- 
ond and  third  in  the  prize  money. 


A  handsome  parchment  containing  a  resolu- 
tion of  thanks  to  the  retiring  president,  Joseph 
G.  Rhode,  was  presented.  A  telegram  ex- 
pressing sympathy  was  sent  to  Mrs.  Wallace 
Reid,  as  Mr.  Reid's  death  occurred  while  the 
convention  was  in  session. 

The  following  new  members  were  admitted, 
every  key  center  in  the  state  now  being  repre- 
sented in  the  association's  membership ;  Majes- 
tic, Janesville;  New  Milwaukee,  Strand,  Rialto, 
Tivoli,  Princess,  Modjeska,  Savoy,  Milwaukee; 
Park,  Waukesha ;  Pastime,  Thiel ;  Rex,  Berlin ; 
Orpheum,  Majestic,  Oshkosh;  Strand,  Green 
Bay;  Strand  and  Cozy,  Marinette. 

Jack  Silliman,  of  Milwaukee,  presided  in 
the  absence  of  F.  J.  McWilliams,  of  Madison. 
National  officers  attending  the  convention  were 
Sydney  S.  Cohen,  William  A.  True,  M.  J. 
O'Toole,  W.  D.  Burford  and  Arthur  Ryan. 


Schad  Nominated  to  Head 
Exhibitor  Body 

H.  J.  Schad,  of  Carr  &  Schad,  Inc.,  owners 
of  a  number  of  picture  theatres  in  Reading, 
Pa.,  was  nominated  at  a  meeting  in  Philadel- 
phia on  January  5  as  the  new  president  of  the 
Motion  Picture  Theatre  Owners  of  Eastern 
Pennsylvania,  Southern  New  Jersey  and  Dela- 
ware, and  it  was  predicted  he  and  other  offi- 
cers and  members  of  the  board  of  managers 
named  at  the  same  time  would  be  elected  with- 
out opposition  at  a  meeting  to  be  held  later  in 
the  month. 

The  others  nominated  are:  W.  C.  Hunt,  of 
Hunt's  Theatre,  Inc.,  of  Philadelphia,  first  vice 
president ;  C.  Floyd  Hopkins,  general  manager 
of  the  Wilmer  &  Vincent  theatres  in  Harris- 
burg  and  Reading,  second  vice  president; 
William  Butler,  of  the  Clearfield  and  Edge- 
mont  theatres,  treasurer;  George  P.  Aarons, 
Philadelphia,  secretary  (renominated).  Board 
of  Managers:  Dr.  S.  M.  Morris,  Franklin  and 
Hippodrome  theatres,  Philadelphia;  Boyd 
Chamberlain  (renominated)  ;  George  Kine 
(renominated),  and  Harry  Stevenson. 

Three  of  the  managers  nominated  were  to 
fill  vacancies  automatically  occurring  this 
year  and  the  fourth  was  to  succeed  John 
Evans,  who  resigned. 

Two  amendments  to  the  by-laws  were 
adopted,  one  providing  for  the  use  of  proxies 
in  balloting,  providing  the  proxies  are  of 
members  in  good  standing,  and  the  other  pro- 
viding for  the  crediting  of  reels  and  slides 
used  by  a  member  on  the  current  year's  dues 
instead  of  on  the  following  year. 


Michigan  Women  Foster 
Censorship  Bill 

A  censorship  bill  is  to  be  introduced  by  the 
Michigan  Association  of  the  National  Federa- 
tion of  Women's  Clubs  in  the  state  legislature, 
which  is  now  in  session.  The  Michigan  asso- 
ciation does  not  approve  of  censorship  as  cen- 
sorship, but  feels  that  it  is  the  only  weapon  at 
hand  to  make  pictures  what  they  should  be. 

They  feel  that  the  fault  lies  with  the  pro- 
ducers and  the  booking  systems  now  in  use; 
that  exhibitors  to  show  pictures  they  want  to 
show  are  often  forced  to  accept  undesirable 
pictures  along  with  the  good  ones. 


Late  News  Notes  from  the 
West  Coast  by  Wire 

WILLIAM  C.  FOSTER,  for  ten 
years  a  prominent  cinematogra- 
pher  and  former  president  of  the 
association,  died  at  his  home  in  Holly- 
wood on  January  17. 

Mary  Pickford  has  Svend  Garde,  of 
Copenhagen,  Denmark,  as  art  director 
for  "  Faust,"  to  be  directed  by  Ernst  Lu- 
bitsch.  Garde  produced  "  Johannes 
Kreisler "  in  Europe  and  is  to  stage 
"  Peer  Gynt "  in  Amsterdam  this  year. 

Harry  Rapf  leaves  for  New  York  the 
first  of  the  month  with  the  negative  of 
"  Brass,"  which  Sidney  Franklin  recently 
completed  for  Warner  Brothers. 


Picture  Exposition  to  Be 
Held  at  Chicago 

A  moving  picture  exposition  to  be  held  at 
the  Chicago  Coliseum,  May  21-27,  inclusive, 
will  be  an  important  adjunct  of  the  national 
convention  of  the  Motion  Picture  Theatre 
Owners  of  America,  which  will  be  held  in 
Chicago  on  the  same  dates,  according  to  Presi- 
dent Sydney  M.  Cohen. 

Mr.  Cohen  made  the  announcement  at  a 
luncheon  of  the  Illinois  Motion  Picture 
Theatre  Owners,  which  was  held  at  Malloy's 
Restaurant  on  January  18.  Business  Manager 
Moeller,  of  the  national  organization,  it  was 
stated,  already  has  leased  the  Coliseum  for  the 
above  dates  and  details  of  the  plans  for  the 
exposition  and  its  management  will  be  forth- 
coming shortly. 

Chicago  motion  picture  men  have  agreed  to 
get  behind  the  exposition  heart  and  soul  and 
considerable  local  interest  in  it  is  already 
manifested. 

The  luncheon,  which  was  given  in  honor  of 
President  L.  M.  Rubens,  of  the  state  organiza- 
tion, who  was  about  to  depart  on  a  vacation 
to  California,  was  attended  by  practically  all 
the  directors  of  the  I.  M.  P.  T.  0.  and  Presi- 
dent Sydney  Cohen,  of  New  York,  and  W.  A. 
True,  of  Connecticut,  were  special  guests  of 
honor  and  made  brief  addresses. 

Censor  Cuts  Editorial  On 
Censorship 

The  extent  to  which  a  motion  picture  censor 
may  go  is  shown  in  Greeley,  Colorado.  Mrs. 
Elfie  Tew,  censor  in  that  town,  saw  fit  to  cut 
from  a  "  Topics  of  the  Day,"  issued  by  Pathe, 
a  purely  editorial  statement  presumably  be- 
cause it  pretended  to  discourse  against  censors 
and  censorship. 

That  part  of  the  statement  cut  from  the 
film  by  Mrs.  Tew  follows : 

"  Topics  of  the  Day  has  consistently  pointed 
out  that  people  regard  censorship  with  sus- 
picion and  distrust.  They  know  it  is  a  political 
game  to  give  soft  jobs  to  faddists,  fanatics  and 
reformers.  They  know  it  threatens  the  free- 
dom of  speech  and  press,  institutions  of  which 
our  people  are  jealous  and  hold  inviolable. 
The  people  will  obey  and  respect  the  laws 
framed  for  their  welfare  and  protection,  but 
they  won't  be  dictated  to  by  self-appointed 
guardians  of  their  morals.  Our  citizenship 
is,  as  a  whole,  clean-minded  and  moral  and 
resents  intimations  to  the  contrary.  Submit 
censorship  to  referendum  and  self -thinking 
people  will  smash  it  to  smithereens  as  they  did 
in  Massachusetts,  where,  at  the  last  election, 
censorship  Mas  knocked  into  a  cocked  hat  by 
a  majority  of  four  to  one." 


February  j,  1923 


545 


F.  P.-Lasky  Takes  Over  Southern  Enterprises 

Contract  Is  Executed  Whereby  S.  A.  Lynch  Retires 
from  Management  of  Organization 


ANNOUNCEMENT  was  made  by  the 
Famous  Players-Lasky  Corporation 
that  contracts  had  been  executed 
whereby  S.  A.  Lynch  of  Atlanta  and  his  asso- 
ciates had  been  relieved  of  tbe  management 
of  the  theatres  and  film  exchanges  operated 
throughout  the  South  by  Southern  Enter- 
prises, Inc.  Tbe  capital  stock  of  the  Southern 
Enterprises  has  been  owned  in  its  entirety  by 
Famous  Players-Lasky  Corporation  for  the 
last  three  years. 

At  the  same  time  Famous  Players-Lasky 
Corporation  paid  to  S.  A.  Lynch  Enterprises 
Finance  Corporation  approximately  $1,900,- 
000,  which  appeared  on  the  company's  con- 
solidated balance  sheet  as  a  liability.  Of  this 
sum  $1,500,000  was  paid  by  Famous  Players 
agreeing  to  issue  to  S.  A.  Lynch  and  his  asso- 
ciates 15.000  shares  of  Famous  Players-Lasky 
Corporation's  common  stock. 

The  taking  over  of  the .  management  of 
Southern  Enterprises,  Inc.,  by  Famous  Players 
means,  it  was  pointed  out,  that  the  five 
Southern  Enterprises  exchanges,  which  have 
been  distributing  Paramount  pictures  in  the 
South,  will  be  operated  in  the  future  under  the 
same  management  as  the  Famous  Players'  ex- 
changes in  other  parts  of  the  country.  The 


theatres  operated  by  Southern  Enterprises 
will  be  brought  into  closer  alignment  with  the 
theatre  department  of  the  Famous  Players, 
and  the  whole  transaction  is  looked  upon  as 
a  move  which  will  increase  the  efficiency  of 
the  Southern  operations  of  the  film  company. 

The  announcement  also  emphasized  the  fact 
that  Famous  Players-Lasky  Corporation  did 
not  contemplate  any  refinancing  and  that  there 
was  no  truth  in  rumors  recently  circulated  to 
that  effect. 

The  following  officers  of  Southern  Enter- 
prises, Inc.,  have  been  elected :  President, 
Frederick  G.  Lee;  vice-president,  Harold  B. 
Franklin;  secretary  and  treasurer,  Frederick 
Metzler.  Daniel  Michalove,  director  of  thea- 
tres, will  be  in  active  charge  of  theatre  opera- 
tions under  the  supervision  of  Harold  B. 
Franklin,  and  A.  S.  Barnard  is  retained  as 
general  counsel. 

Complete  separation  of  the  exchange  and 
theatre  activities  was  the  first  step  of  Famous 
Players-Lasky  Corporation  upon  assuming 
control  of  the  holdings  of  Southern  Enter- 
prises, Inc.  Fred  Creswell,  who  has  been  in 
the  South  for  some  time,  will  have  direct  super- 
vision over  the  five  exchanges,  and  it  is  under- 
stood that  the  personnel  will  remain  prac- 


tically the  same  in  the  exchanges.  Famous 
Players,  however,  will  send  down  one  financial 
man  as  a  permanent  adjunct  to  the  district 
office  in  Atlanta. 

The  sale  last  week  by  the  S.  A.  Lynch  En- 
terprises of  their  mammoth  independent  dis- 
tributing organization,  the  Enterprise  Distrib- 
uting Corporation,  to  William  K.  Jenkins  and 
John  W.  Quillian,  came  as  a  fitting  climax  to 
the  other  deals  in  which  the  Lynch  interests 
have  figured  recently  and  marks  apparently 
the  desire  of  Mr.  Lynch  to  exit  finally  and 
completely  from  active  participation  in  the 
film  business  of  the  Southeast. 

The  Enterprise  is  the  largest  independent 
distributing  organization  in  the  United  States, 
covering  a  total  of  fifteen  states  in  their 
entirety  and  portions  of  three  other  states. 
The  history  of  its  development  goes  back  to 
May,  1917,  when  Mr.  Lynch  bought  Triangle 
outright,  later  selling  back  a  portion  of  the 
territory.  Enterprise  operates  eight  exchanges 
at  Atlanta,  Charlotte,  New  Orleans,  Dallas, 
Oklahoma  City,  St.  Louis,  Kansas  City  and 
Omaha,  serving  the  territory  adjacent  to  all 
these  points. 

The  new  owners  have  been  associated  with 
the  enterprise  since  1919. 


Plan  to  Secure  Banking  Credit  for  Industry 

Acceptance  Corporation  Would  Market  Exhibitors'  Notes 
to  Distributor  Among  Banks  of  Nation 


WILLIAM  MARSTON  SEABURY, 
prominent  attorney  in  motion  picture 
circles,  submits  for  the  consideration 
of  the  industry  a  plan  designed  "  to  bring 
capital  on  a  large  scale  and  on  a  commercial 
basis  into  the  motion  picture  industry."  The 
plan  calls  for  the  formation  of  a  credit  or 
acceptance  corporation  which  would  buy  and 
discount  exhibitors'  notes  held  by  distributing 
companies  in  lieu  of  cash  payments  on  book- 
ings. The  acceptance  corporation  would  be 
patterned  on  the  General  Motors  Acceptance 
Corporation,  which  markets  its  automobile 
notes  to  the  banks  and  financial  institutions 
of  the  country,  Mr.  Seabury  explains.  The 
plan  as  applied  to  the  motion  picture  industry 
would  place  the  exhibitor  on  the  plane  of  a 
retailer  and  the  distributor  on  that  of  a  whole- 
saler. By  extending  credit  to  the  theatre 
owner  and  accepting  the  exhibitor's  note,  the 
distributor,  Mr.  Seabury  points  out,  would 
acquire  a  new  form  of  security  or  collateral 
wherewith,  through  the  medium  of  the  credit 
or  acceptance  corporation,  it  could  obtain 
from  the  banking  institutions  of  the  country 
necessary  capital  for  new  production  work  or 
other  enterprises. 

Mr.  Seabury  declares  that  to  make  the  plan 
effective  distributing  companies  would  have  to 
revise  their  contracts  with  exhibitors  to  meet 
the  new  conditions  of  payment,  but  that  the 
distributor  "  will  greatly  accelerate  his  turn- 
over of  capital "  by  being  able  "  to  anticipate 
perhaps  75  per  cent  of  his  bookings." 

The  submission,  by  Mr.  Seabury,  of  his 
credit  plan  for  publication  was  prompted  by 
the  remarks  of  William  A.  Johnston,  editor  of 
Motion  Picture  News,  concerning  the  sub- 
ject of  Credit,  in  an  editorial  captioned, 
''Unity,"  which  appeared  in  the  January  27th 


issue  of  Motion  Picture  News.    In  a  letter 
addressed  to  Mr.  Johnston  this  week,  Mr.  Sea- 
bun'  outlines  his  plan  of  credit  acceptances 
as  follows: 
Dear  Mr.  Johnston: 

"  I  read  with  interest  your  recent  editorial 
on  the  subject  of  credit  needs  in  the  industry. 

"  There  can  be  no  doubt  of  the  soundness 
of  your  view  on  this  subject.  Proper  credit 
facilities  would  do  much  to  improve  conditions 
as  they  now  exist. 

"  The  way  to  bring  capital  on  a  large  scale 
and  on  a  commercial  basis  into  the  motion  pic- 
ture industry  is  to  begin  by  extending  credit 
to  the  exhibitor. 

"  For  some  months  I  have  been  working  on 
such  a  plan. 

"  The  plan  is  similar  to  that  adopted  in  the 
automobile  industry  by  the  General  Motors 
Corporation  in  the  formation  of  the  General 
Motoi-s  Acceptance  Corporation. 

"  To  make  it  effective  in  the  motion  picture 
industry  a  few  distributing  companies  would 
have  to  revise  their  contracts  with  exhibitors, 
taking  the  exhibitors  note  or  other  evidence 
of  indebtedness  on  signing  the  contract  for 
pictures. 

"  These  exhibitors'  notes  would  have  to  be 
endorsed  by  the  distributor  and  bought  or  dis- 
counted and  sold  or  rediscounted  on  a  national 
scale  by  a  motion  picture  acceptance  or  credit 
corporation  formed  for  that  purpose. 

"  I  have  had  in  mind  the  creation  of  an 
organization  which  would  start  with  a  business 
of  about  $200,000  of  exhibitors'  notes  weekly 
to  be  marketed  as  the  General  Motors  Accept- 
ance Corporation  marketed  its  automobile 
notes  to  the  banks  and  financial  institutions 
of  the  country. 

"  It  would  be  part  of  the  business  of  the 


proposed  credit  or  acceptance  corporation  to 
rate  the  exhibitors  as  retailers  are  rated  in 
other  industries,  and  while  the  exhibitor  doubt- 
less needs  credit  in  his  business  less  than  any 
other  branch  of  the  industry,  he  ought  to  be 
the  first  to  receive  it  because  by  extending 
credit  to  him  a  new  security  comes  into 
existence  upon  which  the  distributor  will  be 
able  to  obtain  money  for  necessary  production 
purposes  far  in  advance  of  his  present  facili- 
ties in  this  direction  and  on  much  more  reason- 
able terms. 

"  This  means  that  the  distributor  will  be 
able  to  anticipate  perhaps  75  per  cent  of  his 
bookings  and  thereby  greatly  accelerate  his 
turnover  of  capital. 

"  The  national  distributors  can  make  this 
plan  possible  if  they  care  to  indicate  their 
willingness  to  revise  their  contracts  with  the 
exhibitors  and  put  them  on  a  credit  rather  than 
on  a  cash  in  advance  basis. 

"  In  my  judgment  every  branch  of  the  in- 
dustry would  be  benefited  by  this  substantial 
change  in  the  methods  of  transacting  business. 

"  Credit,  of  course,  like  every  other  good 
tiling,  may  be  abused,  but  this  is  no  reason 
why  those  who  know  how  to  use  it  should  be 
denied  the  benefits  which  result  from  its  proper 
use. 

"  I  will  be  very  glad  to  know  which  dis- 
tributors are  interested  in  the  plan  and  the 
extent  to  which  each  would  care  to  discount 
its  booking  contracts  provided  the  terms  and 
conditions  of  the  proposed  discounts  were  ac- 
ceptable to  them. 

"  I  think  a  general  discussion  of  the  subject 
would  be  helpful  and  timely. 
"  Sincerely  yours, 

(Signed)    "  W.  M.  Seabury." 


546 


Motion  Picture  News 


Walker  Sues  M.P.T.O.A.  for  Fees 

Directed  to  File  New  Complaint;  Will 
Sever  Connections  with  Film  Industry 


JAMES  J.  WALKER,  New  York  state 
senator,  was  directed  to  file  a  new  com- 
plaint in  his  suit  against  members  of  the 
Motion  Picture  Theatre  Owners  of  America 
to  recover  $6,262  alleged  to  be  due  him,  in  an 
order  signed  by  Supreme  Court  Justice 
Wagner. 

This  action  was  brought  by  Senator  Walker 
last  summer.  In  it  he  named  as  defendants 
Sydney  S.  Cohen,  William  A.  True,  Edward 
Fay,  Marcus  Loew,  Samuel  I.  Berman,  Charles 
L.  O'Reilly,  John  Mannheimer,  William  D. 
Burford,  and  William  A.  Steffes. 

It  was  alleged  in  the  complaint  that  the  or- 
ganization had  retained  Senator  Walker  as 
national  counsel  in  August,  1920,  at  $1,000  a 
month  and  expenses,  and  that  his  employment 
was  terminated  on  May  10,  1922.  He  is  seek- 
ing to  recover  $1,000  for  each  month  from 
November,  1921,  to  May,  1922,  and  $262 
disbursements. 

The  contention  advanced  by  Gilbert  &  Gil- 
bert, as  attorneys  for  True,  Burford  and 
Steffes,  in  asking  that  Senator  Walker  be  com- 
pelled to  file  a  new  complaint,  was  that  he 
alleged  that  he  was  employed  by  the  de- 
fendants and  "  others,"  and  failed  to  name  the 
"  others  "  as  defendants  also.  This  was  up- 
held by  Justice  Wagner. 

It  is  understood  that  Senator  Walker,  who 
for  three  years  has  been  a  conspicuous  figure 
in  national  exhibitor  affairs,  will  shortly  end 
all  affiliations  with  the  motion  picture  industry. 
This  will  include  his  resignation  as  general 
counsel  of  the  T.  O.  C.  C. 

This  step  has  been  made  necessary  by  the 
election  of  Alfred  E.  Smith  as  governor  of 
New  York  and  by  the  fact  that  the  Democratic 
party  obtained  a  majority  in  the  state  senate, 
making  Senator  Walker  majority  leader 
and  the  personal  representative  of  Governor 
Smith  in  all  legislative  matters.  This  added 
responsibility,  together  with  his  extensive  legal 
practice,  will  make  it  impossible  to  participate 
actively  in  exhibitor  affairs. 

Senator  Walker's  resignation  is  expected 
about  February  1,  and  is  expected  to  carry  an 
important  message  to  exhibitors  regarding  the 


"Poor  Men's  Wives"  to  Go  In 
at  N.  Y.  Criterion 

JtnOOR  MEN'S  WIVES,"  a  Pre- 
w~  ferred  Pictures  production,  will 
open  at  the  Criterion  theatre,  New 
York,  on  Sunday,  January  28th,  for  an 
indefinite  run,  according  to  annoucement 
by  Al  Lichtman,  president  of  the  Al 
Lichtman  Corporation. 

It  is  a  companion  production  to  "  Rich 
Men's  Wives,"  also  directed  by  Gasnier, 
which  was  shown  at  the  Capitol  theatre, 
New  York. 

"  Poor  Men's  Wives "  deals  with  the 
lives  of  two  young  women,  one  of  whom 
married  a  wealthy  dilettante,  while  the 
other  became  the  wife  of  a  man  in  mod- 
erate circumstances.  It  was  written  by 
Prank  Dazey  and  Agnes  Christine  John- 
ston. 

In  the  cast  are  Barbara  La  Marr, 
David  Butler,  Zasu  Pitts,  Richard  Tuc- 
ker, and  Betty  Francisco.  The  play  is 
presented  by  B.  P.  Schulberg,  president 
of  Preferred  Pictures. 


future  of  exhibitor  organizations  and  the  pro- 
posed exhibitor-distributor  plan. 


T.O.C.C.  in  Controversy 
with  F.l.LM.  Club 

Claiming  a  breach  of  faith  on  the  part  of 
the  F.  I.  L.  M.  Club,  the  T.  0.  C.  C.  of  New 
York  by  resolution  has  withdrawn  its  repre- 
sentation on  the  joint  arbitration  board.  The 
controversy  arose  over  an  alleged  rider  issued 
to  be  made  part  of  existing  contracts. 

In  regard  to  the  issue  the  T.  O.  C.  C.  has 
made  the  following  statement: 

"  Certain  local  exchanges  represented  by 
their  respective  managers  in  the  Film  Club 
have  caused  a  rider  to  be  issued,  to  be  made 
part  of  existing  contracts.  This  rider  pro- 
vides for  a  form  of  arbitration  contrary  to 
the  understanding  and  the  present  agreement 
existing  between  the  T.  0.  C.  C.  and  the  F. 
I.  L.  M.  Club  of  New  York. 

"  The  Theatre  Owners'  Chamber  of  Com- 
merce has  not  been  consulted  by  the  F.  I.  L.  M. 
Club  with  reference  to  the  above-mentioned 
rider  and  we  deem  it  to  be  a  breach  of  good 
faith  on  the  part  of  the  Film  Club,  in  forcing 
upon  the  exhibitor  a  rider  which  becomes  a 
covenant  to  a  contract,  the  contents  of  which 
are  contrary  to  the  agreement  which  is  now 
in  force  between  the  Film  Club  and  the  T.  0. 
C.  C. 

"  Under  the  circumstances,  the  Theatre  Own- 
ers' Chamber  of  Commerce  deems  the  above 
act  on  the  part  of  the  Film  Club  one  of  dis- 
courtesy and  a  breach  of  faith  and  by  a  reso- 
lution passed  at  our  meeting  held  this  day,  the 
T.  0.  C.  C.  representation  on  the  Joint  Arbi- 
tration Board  has  been  ordered  withdrawn." 


St.  Louis  Women  Ask  for 
"Family  Night" 

Motion  picture  exhibitors  of  St.  Louis  will 
be  asked  to  set  aside  Friday  evenings  as 
"  Family  Nights  "  with  programs  of  films  of 
"  approved  artistic  and  educational  value  "  by 
the  St.  Louis  Council  on  Motion  Pictures, 
formed  at  a  recent  meeting  of  women's  civic 
and  welfare  organizations.  The  meeting  was 
held  under  the  auspices  of  the  College  Club. 

Exhibitors  will  also  be  asked  to  give  special 
matinees  for  small  children  on  Saturday  morn- 
ings. A  voluntary  reviewing  committee  will 
also  be  organized  and  a  bureau  of  informa- 
tion about  films  for  the  benefit  of  schools, 
churches  and  other  organizations. 


Virginia  Censor  Board 
Shows  Deficit 

Concluding  its  first  five  months  of  operation, 
the  Virginia  State  Board  of  Censors  is  a 
losing  proposition,  according  to  a  report  cov- 
ering its  activities  and  financial  status  since 
August  1st  and  just  submitted  to  Governor 
Trinkle. 

Instead  of  paying  its  own  expenses  during 
the  five  months  of  its  existence,  it  has  incurred 
a  deficit  which  will  have  to  be  made  up  either 
by  charging  an  increased  fee  for  inspection 
of  films  or  through  an  appropriation  from 
the  State  Legislature  to  cover  this  shortage 
and  to  help  carry  the  office. 


Theatre  Swindled  by  Bogus 
Industrial  Producer 

CR.  SULLIVAN,  manager  of  the 
Fair  theatre,  Amarillo,  Texas,  re- 
ports a  swindling  scheme  operated 
in  his  city  by  a  W.  A.  Wallace,  who 
came  into  town  and  proposed  to  make  a 
local  motion  picture,  as  well  as  special 
advertising  trailers  for  several  merchants. 
He  collected  a  considerable  sum  of 
money  for  these,  according  to  Mr.  Sulli- 
van, and  then  disappeared. 

Mr.  Sullivan  has  requested  other  ex- 
hibitors to  be  on  watch  for  this  man, 
and  to  wire  him  should  any  information 
be  obtained  concerning  him. 

Wallace  is  described  as  being  about  42 
years  of  age,  5  feet  and  6  inches  in 
height,  weight,  about  145  pounds,  hair, 
dark  brown,  wears  glasses,  nervous  and 
rather  quick  moving.  He  was  driving  an 
automobile  when  he  left  Amarillo. 


Labor  Conditions  Close 
Ottawa  House 

The  attitude  of  several  unions  of  organized 
labor  has  brought  about  the  closing  of  the 
Family  Theatre,  Ottawa,  by  Harry  Brouse, 
owner  of  the  Family  and  Imperial  Theatres, 
Ottawa,  and  also  prominent  in  First  National 
circles.  The  closing  of  the  house  was  directly 
due  to  certain  demands  on  the  part  of  labor 
unions  which  Mr.  Brouse  considered  unreason- 
able, and  now  all  employees  of  the  theatre  are 
out  of  employment. 

For  some  months  the  Family  was  the  home 
of  dramatic  stock  presentations,  but  the  stock 
company  season  came  to  a  close  early  in  De- 
cember. Mr.  Brouse  then  decided  to  revert 
to  the  original  policy  of  the  house  in  the  of- 
fering of  moving  pictures  and  vaudeville 
specialties.  An  outside  musical  director  was 
introduced,  whereupon  the  officials  of  the  local 
musicians'  union  demanded  that  an  orchestra 
leader  be  maintained  in  addition  to  the  new 
director.  As  the  latter  also  led  the  orchestra 
there  was  nothing  for  the  union  leader  to  do 
but  draw  his  pay,  according  to  reports.  The 
stage  employes  also  insisted,  it  is  said,  on 
having  five  men  back  stage  when  only  two 
men,  at  the  outside,  were  necessary  in  the 
opinion  of  the  management.  The  three  extra 
men  did  nothing  but  sit  around  and  draw 
their  pay,  it  is  stated. 

The  theatre  reopened  even  under  these 
stipulations,  but  patronage  did  not  come  up 
to  expectations,  with  the  result  that  Mr. 
Brouse  closed  the  theatre  completely  after  the 
union  officials  refused  to  reconsider  condi- 
tions. 


N.  C.  Women  Fail  to  Present 
Censorship  Bill 

The  North  Carolina  Federation  of  Women's 
Clubs  will  not  present  a  censorship  bill  at  the 
present  session  of  the  North  Carolina  General 
Assembly,  as  it  is  not  believed  there  are  any 
other  interests  friendly  to  censorship  who  will 
push  the  matter  and  the  state  is  pretty  sure 
to  get  a  two-year  rest  from  the  evil,  according 
to  a  resolution  passed  by  the  State  Federa- 
tion at  Pinehurst,  December  7, 1922,  and  which 
has  just  been  made  public. 

It  is  believed  that  the  organization  of  Better 
Films  Committees  throughout  the  state  had 
much  to  do  with  this  action  on  the  part  of 
the  women  at  Pinehurst,  and  that  a  rapid  ex- 
tension of  this  work  will  result  in  forever 
stalling  any  desire  on  their  part  to  reopen 
the  censorship  matter. 


February  3,  1923 


547 


Bronx  Exhibitors  Install 
Officers  for  1923 

Bronx  Count}7,  X.  Y.,  officialdom  played  a 
prominent  part  in  the  installation  ceremony 
and  banquet  of  the  Bronx  Motion  Picture 
Theatre  Owners'  Association,  held  Monday 
evening,  January  22.  Judge  Harry  Robitzek 
acted  as  presiding  officer  at  the  installation 
and  officiated  as  toastmaster  at  the  banquet. 

The  speakers  and  guests  of  honor  included 
Judge  Robitzek,  F.  A.  Wurzbach,  president 
of  the  Society  of  Prevention  of  Cruelty  to 
Children;  Police  Inspector  George  G.  Liebtrs, 
Assistant  District  Attorneys  Al  Henderson, 
William  F.  Quigley  and  J.  A.  Sullivan,  Assist- 
ant Corporation  Counsel  Silas  S.  Lippman, 
Hon.  Charles  A.  Goldreyer,  Hon.  John  A. 
Pateraeki,  of  the  Sureme  Court,  and  Charles 
B.  McLaughlin,  counsel  for  the  association. 

The  speakers  emphasized  the  ready  co- 
operation given  by  the  exhibitors  to  their 
respective  departments  and  were  unanimous 
in  their  praise  of  the  theatre  owners'  avoid- 
ance of  law  violations  in  the  conduct  of  their 
houses.  Mr.  Wurzbach  told  of  the  success 
that  had  crowned  his  policy  of  "  co-operation 
with  and  not  persecution  of  the  film  business 
interests  in  the  Bronx."  Assistant  District 
Attorney  Henderson  denounced  the  practice  of 
censorship  and  the  "  well-organized,  well- 
financed,  militant  minority "  that  made  such 
legislation  possible.  As  an  assemblyman,  he 
said,  he  had  to  witness  the  passage  of  the 
Mullin-Gage  .  Act  by  "  spineless  legislators, 
who  were  politically  '  dry '  but  personally 
'  wet.'  "  He  drew  applause  when  he  flayed 
certain  Mullin-Gage  supporters,  who,  he  said, 
after  voting  for  the  act,  "  were  obliged  to 
drown  their  shame  with  a  doctor's  prescrip- 
tion." 

The  officers  installed  for  the  1923  term  are : 
President,  John  J.  Wittman;  vice  president, 
John  C.  Bolte;  executive  secretary,  Henry 
Cole;  treasurer,  Henry  Suchman;  sergeant-at- 
arms,  William  Wilson:  trustees,  Eddie  Falter, 
Maurice  Sussman  and  Morris  Ginsberg,  the 
last  named  succeeding  M.  Rothman.  Henry 
Cole,  chairman,  B.  Rosenthal  and  A.  Leff 
comprised  the  committee  on  arrangements. 

The  exhibitors  present  included,  in  addition 
to  the  officers:  H.  Stravitz,  Benjamin  Rosen- 
thal, A.  Hurchman,  Isidor  Rothman,  D.  B. 
Newman,  William  Wilson,  David  Weinstock, 
Morris  Kurtzack,  Irving  Berman,  Abraham 
Leff,  Benjamin  Knobel,  Eddie  Falter,  Irwin 
Krauss,  Harry  Thomas,  Morris  Sussman  and 
Bernard  Grob. 


Hampton  to  Film  "Spoilers" 
for  Goldwyn,  Announced 

JESSE  D.  HAMPTON  will  produce 
"  The   Spoilers "  for  Goldwyn  Pic- 
tures Corporation,  instead  of  Metro, 
it  was  announced  this  week  on  the  coast. 

Lambert  Hillyer  will  direct  this  second 
version  of  the  Rex  Beach  story,  and 
Anna  Q.  *Nilsson  has  been  selected  for 
the  role  of  Cherry  Mallotte. 

The  first  film  version  of  "  The  Spoil- 
ers." produced  by  Colonel  William  N. 
Selig,  will  be  remembered  as  one  of  the 
most  sensational  successes  of  the  screen. 
The  fight  between  William  Farnum  and 
Tom  Santschi  may  be  said  to  be  re- 
sponsible for  the  vogue  of  fight  scenes 
as  "  punches."  Kathlyn  Williams  added 
to  her  laurels  as  Cherry  Mallotte,  the 
role  which  Miss  Nilsson  will  portray. 

The  picture  was  unusually  successful, 
and  was  revived  only  a  few  years  ago. 
It  did  much  to  establish  screen  reputa- 
tions for  Rex  Beach.  William  Farnum, 
Kathlyn  Williams  and  others  connected 
with  it. 


Arbuckle  Starts  Filming 
Comedy  on  Coast 

ROSCOE  ARBUCKLE,  screen  come- 
dian, this  week  started  filming 
"  Handy  Andy,"  under  the  direction 
of  Herman  Raemaker,  with  Molly  Ma- 
lone  as  leading  woman. 

This  will  be  a  two-reel  comedy, 
financed  by  Arbuckle's  attorney,  Gavin 
McNab,  and  his  associates,  of  San  Fran- 
cisco. 

This  move  is  the  first  definite  intima- 
tion of  Arbuckle's  plans  for  the  future 
since  Will  Hays  announced  that,  so  far 
as  he  was  concerned,  Arbuckle  was  free 
to  attempt  to  return  to  the  screen. 

Seattle  Musicians  Sue  Ex- 
hibitor for  Libel 

A  libel  suit  for  $25,000  against  John  Danz, 
owner  of  the  Colonial,  Class  A  and  Rialto 
theatres  in  Seattle,  has  just  been  filed  by  the 
Musicians'  Association,  Local  76,  Incorporated, 
of  Seattle,  as  a  result  of  labor  trouble  that 
has  been  brewing  in  the  Pacific  Coast  city 
for  several  months. 

The  suit  grew  directly  out  of  statements 
alleged  to  have  been  made  by  Mr.  Danz  on 
December  28,  1922,  the  day  following  the 
wrecking  of  his  automobile  by  a  dynamite 
bomb.  The  blame  for  the  placing  of  u  stink 
bombs  "  in  his  theatres  was  laid  up  to  union 
supporters,  a  charge  vehemently  denied. 

Danz  has  had  trouble  with  organized  labor 
in  Seattle  for  many  months.  After  the  ex- 
plosion that  wrecked  his  car,  he  made  state- 
ments blaming  labor  trouble  for  the  affair. 
The  union  heads  indignantly  denied  his 
charges,  saying  they  were  frame-ups  to  dis- 
credit the  unions. 

When  the  "  stink  bomb  "  cases  was  brought 
up  for  trial  in  Seattle  recently,  Percy  Adlan 
testified  that  he  was  offered  $2  for  each  bomb 
he  broke  in  large  Seattle  theatres,  running 
under  union  regulations,  by  two  operators  em- 
ployed by  Mr.  Danz.  The  operators,  in  com- 
pany with  one  of  Mr.  Danz's  doormen,  were 
arrested  recently  on  charges  of  having  tried 
to  distribute  the  bombs.  The  operators  are 
being  held,  but  the  doorman  was  released 
because  of  lack  of  evidence.  The  trial  is 
now  going  on  in  Seattle. 


Southern   Theatrical  Man 
Dead  in  Atlanta 

Hugh  Latimer  Cordoza,  forty-eight,  well 
known  Southern  theatrical  man,  died  at  his 
home  in  Atlanta,  Thursday,  last.  After  leav- 
ing Washington,  Cordoza  had  been  in  the 
business  in  Richmond,  and  then  moved  to 
Atlanta  twenty  years  ago.  He  was  general 
manager  for  the  Jake  Wells  syndicate  cover- 
ing the  principal  theatre  towns  of  the  South. 
His  mother,  Mrs.  E.  W.  Cordoza,  lives  at  Vir- 
ginia Beach,  Va.  His  four  brothers  live  in 
Chicago,  Norfolk,  Havana,  Cuba,  and  New 
York. 


Receiver  Is  Named  for 
C.  C.  Pictures 

James  A.  Hamill  has  been  appointed  re- 
ceiver of  C.  C.  Pictures,  Inc.,  as  a  result  of 
a  complaint  filed  by  Harold  C.  Cornelius.  The 
defunct  concern  was  formerly  Chaplin  Clas- 
sics, Inc.,  and  is  the  successor  of  Clark-Cornel- 
ius Corporation,  having  taken  over  all  the  as- 
sets of  the  latter  and  assumed  all  of  its  lia- 
bilities. 


Censor  Commission  Bills 
Up  in  Indiana 

The  bill  to  create  a  State  motion  picture 
censorship  commission  of  three  members  was 
introduced  in  the  House  of  the  Indiana  State 
Legislature  last  week.  It  was  identical  with 
that  introduced  in  the  Senate  the  week  before. 
Both  bills  are  in  the  hands  of  committees  and 
were  scheduled  for  early  hearings. 

Meanwhile  there  was  not  open  organized 
effort  to  combat  the  bills  on  the  part  of  either 
Indiana  exhibitors  or  exchange  men.  It  was 
understood,  however,  that  a  quiet  fight  was 
being  directed  by  the  national  organization. 

The  Indiana  Indorsers  of  Photoplays,  the 
independent,  unofficial,  body  of  prominent 
women  Avho  believe  in  indorsement  of  good  and 
ignoring  of  bad  photoplays  rather  than  in  cen- 
sorship, are  in  the  fight  and  are  regarded  as 
doing  effective  work.  Opposed  to  them  are 
some  groups  of  club  women  and  the  Church 
Federation  of  Indianapolis.  The  indorsers, 
who  have  had  the  hearty  co-operation  of 
exhibitors  all  over  the  state  for  two  years, 
have  been  gathering  letters  from  theatre 
owners  who  have  made  cuts  in  films  at  their 
suggestion  in  order  to  convince  legislators  that 
movie  men  do  all  they  can  to  insure  clean 
films  at  the  present  time  and  to  answer  the 
argument  of  enemies  of  the  indorsers  that  they 
do  not  accomplish  anything. 

Gray  to  Direct  Boston 
Unit  of  Theatres 

New  England  Theatres,  Inc.,  has  concluded 
arrangements  whereby  its  Boston  unit  of 
theatres  will  be  operated  under  the  direction 
of  William  P.  Gray.  No  change  of  owner- 
ship is  contemplated  and  the  present  New 
England  Theatres  officials  will  continue  in 
office. 

For  some  months  past  Mr.  Gray  has  oper- 
ated for  New  England  Theatres,  Inc.,  its 
theatre  holdings  in  the  States  of  Maine  and 
New  Hampshire. 


Universal  Signs  Duncan  to 
Year's  Contract 

WILLIAM  DUNCAN,  for  several 
years  a  leading  serial  star,  has 
been  signed  to  make  serials  for 
Universal,  it  has  been  announced  from 
the  home  office  of  Universal  Pictures 
Corporation. 

The  contract,  which  calls  for  a  year's 
work  on  the  Universal  lot,  with  an  op- 
tion of  an  additional  year,  was  signed 
just  before  Mr.  Carl  Laemmle,  president 
of  Universal,  left  for  the  Coast.  It  will 
go  into  effect  as  soon  as  Duncan  com- 
pletes his  present  contract  with  Vita- 
graph. 

Edith  Johnson,  Duncan's  wife  and 
leading  woman,  also  will  join  the  Uni- 
versal forces,  and  will  continue  to  play 
chief  supporting  roles  in  pictures  made 
and  starred  in  by  her  husband. 

Recently  Duncan  has  confined  his  ef- 
forts to  feature  pictures  for  Vitagraph. 
In  re-entering  the  serial  field  he  will  be 
getting  back  into  a  phase  of  moving-pic- 
ture production  in  which  he  is  intensely 
interested. 

Duncan's  contract  with  Universal  pro- 
vides that  Duncan  shall  direct  and  star 
in  a  series  of  chaptered  entertainment  for 
the  screen.  It  is  not  known  at  this  date 
whether  these  serials  will  be  of  the 
"  thrills  from  history  "  type.  Duncan, 
himself,  is  understood  to  have  some 
brand  new  ideas  on  serial  production, 
which  Universal  will  back  him  up  in  put- 
ting into  screen  form. 


548 


Motion  Picture  News 


Chicago  Essanay  Studios  Active 

Production  Resumed  at  Famous  Old 
Plant  by  Newly  Incorporated  Company 


FOR  the  first  time  in  many  years  the 
famous  Essanay  Studios  on  Chicago's 
north  side  are  the  scene  of  production 
activities,  and  the  stages  once  occupied  by 
Chaplin,  Bushman,  G.  M.  Anderson,  Hazel 
Daly,  Ruth  Stonehouse,  Bryant  Washburn, 
Ben  Turpin,  Henry  Walthall,  Richard  Tra- 
verse, and  many  others,  are  in  use,  and  it  is 
the  hope  of  the  Chicago  picture  men  that  the 
Windy  City  will  stage  a  comeback  as  a  pro- 
duction center. 

The  present  activities  are  those  of  Blair 
Coan  Productions,  a  recently  incorporated  Illi- 
nois company,  which  started  work  on  its  first 
production  at  the  Essanay  Studios  two  weeks 
ago. 

The  backers  of  the  company  are  Chicago 
men,  and  according  to  Mr.  Coan,  Blair  Coan 
Productions  has  been  incorporated  for  one 
hundred  thousand  dollars  worth  of  preferred 
stock  and  fifteen  hundred  shares  of  common 
(no  par)  all  of  which  has  been  subscribed  for. 
Mr.  Coan  also  states  that  the  company  has 
been  given  the  0.  K.  of  the  Illinois  Blue  Sky 
Commission. 

The  picture  under  production  is  the  re- 
written version  of  "  The  Little  Girl  Next 
Door,"  originally  produced  about  seven  years 
ago  by  Mr.  Coan  and  George  K.  Spoor,  which 
enjoyed  an  unusually  successful  run  netting 
a  large  profit.  The  feature  will  be  developed 
as  a  mystery  story,  which,  although  retain- 
ing some  of  the  original  incidents,  will  be 
treated  from  new  and  novel  angles,  and  ac- 
eording  to  Mr.  Coan,  prove  a  fascinating  story. 

A  strong  cast  has  been  assembled  for  "  The 
Little  Girl  Next  Door,"  including  Pauline 
Starke,  Carmel  Meyers,  James  Morrison,  and 
Mitchell  Lewis.  W.  S.  Vandyke,  well  known 
director,  is  handling  the  megaphone. 

Mr.  (Joan  is  convinced  that  there  is  noth- 
ing wrong  with  Chicago  as  a  production  center 
and  those  backing  the  company  expect  to  make 
a  number  of  pictures  there,  which  will  offer 
the  motion  picture  public  fresh  and  unused 
exteriors  of  great  beauty  and  interest,  and 


stories  which  can  best  be  developed  in  the 
Windy  City. 


Exhibitor  Raps  M. P.  T.  O.A. 
Policies  in  Resigning 

Motion  Picture  News  is  in  receipt  of  a 
letter  from  John  E.  Evans  of  the  Drury  the- 
atre, Philadelphia,  enclosing  copy  of  a  letter 
which  he  has  sent  to  the  M.  P.  T.  0.  A.  and 
the  M.  P.  T.  0.  of  Eastern  Pennsylvania, 
southern  New  Jersey  and  Delaware,  resigning 
from  the  national  and  local  organizations  as 
member  of  the  board  of  managers  and  as  a 
member. 

In  this  letter  Mr.  Evans  severely  criticizes 
certain  policies  of  the  national  organization 
and  of  Sydney  S.  Cohen  as  president. 

The  letter  is,  in  the  main,  a  reply  to  charges 
made  by  Sydney  S.  Cohen  on  the  floor  of 
a  meeting  of  the  local  organization  on  De- 
cember 23.  Mr.  Evans  cites  his  record  as 
national  representative  and  as  president  of  the 
unit,  asserting  that,  contrary  to  Mr.  Cohen's 
charges,  he  had  at  all  times  worked  with  the 
best  interests  of  all  exhibitors  at  heart. 

He  also  discusses  the  Movie  Chats  matter 
at  length,  he  being  one  of  the  original  signers 
of  the  contract.  This  was,  he  claims,  the 
means  of  using  the  screens  of  the  country  to 
sell  securities  of  questionable  value,  and  did 
not  bring  exhibitor  organizations  the  revenue 
which  was  expected,  although  many  exhibitors 
who  were  running'  it  considered  their  obliga- 
tions fulfilled  and  refused  to  pay  other  assess- 
ments. 

It  is  also  charged  in  his  letter  that  Sydney 
S.  Cohen,  while  urging  exhibitors  to  fight  the 
Music  Tax,  was  himself  paying  it,  and  that 
Mr.  Cohen  filed  a  complaint  with  the  Federal 
Trade  Commission  without  consulting  his  lieu- 
tenants or  proper  legal  advisors. 

In  closing,  he  expresses  his  good  wishes  to- 
ward fellow  exhibitors  and  his  freedom  from 
rancor  in  taking  this  action. 


Scenes  from  the  new  Bruce  Wilderness  Tales,  the  first, 
"Jenkins  and  the  Mutt";  center,  "By  Lantern  Light" 
and  the  bottom  illustration  from  "Moon  Blind,"  Robert 
C.  Bruce-Educational 

Clergymen  Win  Jersey  City 
Sunday  Closing  Fight 

The  controversy  between  the  clergymen  and 
theatre  owners  of  Jersey  City  has  terminated 
in  favor  of  the  clergymen.  By  decision  of 
Supreme  Court  Justice  Francis  W.  Swazey 
the  theatres  must  close,  even  to  benefit  per- 
formances, on  Sunday  nights. 

It  has  been  the  custom  in  Jersey  City  to 
have  the  theatres  open  several  Sunday  nights 
before  and  after  Christmas  to  raise  funds  for 
the  annual  Christmas  tree  of  the  city  fire  de- 
partment. This  fund  benefits  25,000  poor 
children  of  the  city. 

A  bench  warrant  was  obtained  for  William 
Quinn,  director  of  public  safety,  whom  the 
ministers  appealed  to  in  vain  to  prevent  Sun- 
day openings.  A  temporary  injunction  was 
obtained  by  the  theatre  owners  to  prevent  the 
head  of  the  police  department  from  interfer- 
ing with  Sunday  shows.  The  decision  was  th< 
result  of  the  hearing. 


Scenes  from  "Rupert  of  Hentzau,"  the  Selznick  all  star  pictu.e,  the  above  illustrations  inclding  favorite 
players,    Lew  Cody,   Bert   Lytell,   Bryant   Washburn,    Hobart    Bosworth,   Adolph   Mcnjou,   Elaine  Ham- 
merstein,  Marjorie  Daw  and  Josephine  Crowell. 


Bennett  Laboratory  Razed 
by  Fire  on  Coast 

Fire  of  unknown  origin  totally  destroyed 
the  building-  and  equipment  of  the  Chester  Ben- 
nett Laboratories  at  Fine  Arts  Studio  Wednes- 
day morning.  About  one  hundred  scenes  of 
the  negative  of  the  Halperin  Production's 
coming  feature  "  Tea  with  a  Kick  "  and  a  great 
quantity  of  positive  prints  in  work  were  lost. 

Nat  Deverich,  president  of  Fine  Arts  Studi- 
os, Inc.,  and  owner  of  the  building,  states  that 
lie  will  probably  not  rebuild,  but  instead  a  big 
enclosed  estate  will  be  erected  on  the  site. 
Bennett  has  been  negotiating  for  the  Downing 
I'n. cess  Laboratory  and  ia  is  reported  that  a 
deal  for  its  purchase  has  been  consummated. 

The  Laboratory  was  built  by  Kinemacolor  in 
191 ;!,  and  the  following  year  was  taken  over 
by  D.  W.  Griffith,  who  retained  the  plant  until 
ffoing  East. 


February  3  ,  1923 


549 


Dawn  is  Signed  to  Direct 
Series  for  Paramount 

ALLAN  DWAN,  who  was  specially 
engaged  to  direct  Edith  Wharton's 
"  The  Glimpses  of  the  Moon "  for 
Paramount  and  now  has  the  production 
well  under  way  at  the  Long  Island  studio, 
has  signed  a  contract  for  a  series  of  Par- 
amount productions  to  bear  his  name. 

The  first  production  to  be  made  by  Mr. 
Dwan  under  his  new  contract  will  be 
"  Lawful  Larceny,"  Samuel  Shipman's 
play  which,  produced  by  Al.  H.  Woods, 
ran  the  good  part  of  a  year  at  the  Re- 
public Theatre  in  New  York.  Edmund 
Goulding  has  been  engaged  to  write  the 
script.  The  picture  will  be  started 
shortly  after  the  completion  of  "  The 
Glimpses  of  the  Moon." 

Dwan  has  had  a  successful  career  as  a 
screen  director,  his  latest  work  being 
seen  in  "  Douglas  Fairbanks  in  Robin 
Hood."  Among  other  productions  with 
which  he  was  associated  as  director  are 
"  Wildflower,"  with  Marguerite  Clark; 
"  Panthea,"  with  Norma  Talmadge; 
"  Cheating  Cheaters  "  with  Clara  Kimball 
Young;  "Mr.  Fixit,"  "Bound  in  Mo- 
rocco," "  He  Comes  Up  Smiling "  and 
"  Heading  South,"  with  Douglas  Fair- 
banks for  Paramount. 


"Girl  of  Golden  West" 
Cast  Lining  Up 

Edwin  Carewe  has  picked  J.  Warren  Kerri- 
gan, Sylvia  Breamer  and  Russell  Simpson  to 
head  his  big  cast  in  the  screen  version  of  David 
Belasco's  play,  "  The  Girl  of  the  Golden 
West,"  which  Carewe  will  begin  shooting  soon 
in  the  United  studios,  Hollywood,  for  his  sec- 
ond Associated  First  National  release. 

Beside  Kerrigan,  Miss  Breamer  and  Simp- 
son, Carewe  is  angling  for  other  well-known 
screen  favorites,  according  to  information 
from  the  coast. 

Sylvia  Breamer  will  be  the  girl. 
Russell  Simpson  was  the  unanimous  choice 
for  the  role  of  the  sheriff,  the  part  played  by 
Enrico  Caruso  in  the  opera  and  by  Frank 
Keenan  on  the  stage. 


Additional  Players  for 
Mel  ford  Cast 

To  the  cast  of  George  Melford's  present  pic- 
ture have  been  added  Julia  Swayne  Gordon 
and  John  Daly  Murphy,  who  are  to  play  Mr. 
and  Mrs.  Jackson  Reddell,  important  char- 
acters in  Waldemar  Young's  original  story, 
"  You  Can't  Fool  Your  Wife."  The  princi- 
pal roles  in  this  picture  now  being  produced 
at  the  Paramount  Long  Island  studio  are  in 
the  hands  of  such  popular  players  as  Leatrice 
Joy,  Lewis  Stone,  Nita  Naldi,  Pauline  Garon. 
Tom  Carrigan  and  Paul  McAllister. 


Ma  urice  Costello  Back 
After  Five  Years 

Maurice  Costello  is  returning  to  the  screen 
in  "The  Glimpses  of  the  Moon,"  the  Allan 
Dwan  Paramount  production  now  being  filmed 
it  the  company's  Eastern  studio.   He  has  been 
iway  from  the  camera  for  five  years  with  the 
I  Exception  of  two  independent  pictures  recently 
i  nade,  but  in  the  character  of  Fred  Gillow  in 
[  he  screen  version  of  Mrs.  Wharton's  popular 
lovel  he  has  jumped  back  into  motion  picture 
vork  with  both  feet. 


Scenes  from  "  Down  to  the  Sea  in  Ships."  the  Elmer  Clifton  Production  via  Hodkinson  Release. 

The  Christian"  in  Capitol  Preview 

Invitational  Showing  Brings  Praise 
for  Classic  from  Critical  Audience 

Fred  Mitchell,  Loew  Circuit;  A.  G.  Whyte, 
tT.  B.  0.;  J.  J.  Murdock,  U.  B.  O.;  Nicholas 
Schenck,  Loew  Circuit;  F.  G.  Hall,  Jersey 
City;  Charles  Levin,  Fox  Circuit;  Svdnev 
Cohen,  132  W.  Forty-third  street ;  A.  J.  Yanni, 
Poli  Circuit;  Joseph  Stern,  Newark,  N.  J.; 
Louis  Rosenthal,  1482  Broadway;  Sol  Brill' 
132  W.  Forty-third  street;  Walter  Reade,  112 
West  Thirty-fourth  street;  George  Cohen,  201 
\Y.  Forty-ninth  street;  H.  Rachmil,  Brooklyn, 
N.  Y.;  S.  Rinzler,  Brooklyn.  N.  Y. ;  A.  Fanchi, 
Consolidated  Amusement  Co.;  A.  H.  Schwartz^ 
Brooklyn,  N.  Y.;  E.  Mayer,  M.  &  S.  Circuit; 
Jacob  Fabian,  N.  J.  First  National;  Chas. 
Haring,  Haring  &  Blumenthal;  Louis  Blumen- 
thal,  Haring  &  Blumenthal;  D.  Y.  Picker, 
Loew  Circuit;  Leo  Brecher,  Plaza  theatre, 
city;  Chas.  Goldreyer,  city;  Benj.  Knobel, 
city;  Benj.  Grobe,  city. 


GOLDWYX'S  invitation  preview  show- 
ing of  its  cinema  masterpiece,  "  The 
Christian,"  directed  by  Maurice  Tour- 
neur,  at  the  Capitol  theatre  on  Tuesday.  Jan- 
uary 23,  was  attended  by  over  three  thousand 
persons.  Among  them  were  exhibitors  con- 
trolling chains  of  theatres  and  individual 
exhibitors  from  the  territory  served  by  the 
Boston,  New  Haven.  New  York,  Albany,  Phila- 
delphia, Pittsburgh  and  Buffalo  branch  ex- 
changes. 

Many  men  and  women  prominent  in  motion 
picture  circles,  newspaper  and  magazine  re- 
viewers and  Special  writers  were  among  those 
seated  in  the  large  auditorium.  The  photoplay 
held  the  audience  spellbound  as  its  dramatic, 
emotional  story  was  unfolded  on  the  screen. 

S.  L.  Rothafel  had  prepared  special  music 
and  lighting  effects  to  precede  and  accompany 
t he  projection  of  the  film. 

Before  the  photoplay  was  flashed  on  the 
screen  a  singer  appeared  on  the  stage  and 
sang,  "  I  Am  the  Captain  of  My  Soul."  At 
the  conclusion  of  the  song  he  raised  his  arms 
horizontally  and  the  lights  were  dimmed  until 
his  shadow  formed  a  black  cross  on  the  curtain. 
The  shadowy  cross  faded  into  the  first  fiash 
of  the  picture. 

The  unfolding  story  was  followed  with  the 
closest  attention  and  at  its  conclusion  there 
was  a  great  outburst  of  applause.  Goldwyn 
came  in  for  many  compliments  from  prom- 
inent exhibitors  and  other  film  men  in  attend- 
ance. They  agreed  that  "  The  Christian  "  is 
one  of  the  biggest  and  finest  productions  that 
has  been  produced,  and  that  its  gross  earnings 
should  rival  the  biggest  sum  yet  taken  in  by 
any  picture.  Director  Maurice  Tourneur, 
Richard  Dix,  Mae  Busch  and  the  rest  of  the 
cast  received  high  praise. 

"  The  Christian "  will  be  shown  at  the 
Capitol  theatre  for  the  week  beginning  Sun- 
day, February  11. 

Among  the   prominent   exhibitors  present 
were : 


"Desire"  in  Production  at 
Metro  Studios 

Louis  Burston  is  producing  at  the  Metro 
studios  in  Hollywood,  "  Desire,"  a  photoplay 
written  by  Henry  Symonds  and  John  B. 
Clymer. 

Rowland  Lee,  who  recently  completed  the 
direction  of  "  Alice  Adams,"  starring  Florence 
Yidor,  will  direct.  Mr.  Lee  was,  before  his 
staging  of  the  Booth  Tarkington  storv,  asso- 
ciated with  Thomas  H.  Ince,  with  Herbert 
Bosworth  and  Goldwyn.  The  cast  which  he 
has  assembled  for  "  Desire "  includes  John 
Bowers,  Marguerite  De  La  Motte,  Estelle  Tay- 
lor, David  Butler  and  Lucille  Hatton.  George 
Barnes  will  handle  the  camera  work. 

The  production  of  "Desire"  marks  Mr. 
Burston 's  second  association  with  Metro.  The 
company  released  last  year  his  production, 
"  Foiget-Me-Not,"  witli  tremendous  success. 
The  authors  of  "  Forget-Me-Not "  wrote 
"  Desire." 


550 


Motion  Picture  N  e  zv  s 


Fox  Announces  February  Releases 

"  The  Net,  ""  Town  That  Forgot  God, ' ' 
and  "Romance  Land*9  Are  Scheduled 


LLnr\HE  NET,"  directed  by  J.  Gordon 
Edwards,  and  "The  Town  That 
Forgot  God,"  directed  by  Harry 
Millarde,  are  the  two  productions  which  head 
the  February  release  program  of  Fox  Film 
Corporation.  The  schedule  also  includes  fea- 
ture pictures  starring  Tom  Mix,  John  Gilbert, 
and  Dustin  Farnum,  and  an  Al  St.  John  two- 
reel  comedy. 

.  "  The  Net,"  which  is  an  adaptation  of 
Maravene  Thompson's  drama,  will  be  released 
February  25th.  It  is  based  upon  a  novel 
mother  love  theme  and  is  said  to  embody 
highly  decorative  interior  and  exterior  scenes. 
Barbara  Castleton,  Albert  Roscoe,  Raymond 
Bloomer,  Peggy  Davis  and  Arthur  Gordoni 
appear  in  the  cast. 

"The  Town  That  Forgot  God,"  which  re- 
cently completed  a  three-month  run  at  the 
Astor  theatre,  has  been  set  for  release  on 
the  11th.  The  cast  features  Bunny  Grauer 
and  Jane  Thomas. 

The  Tom  Mix  vehicle  for  February  is 
"  Romance  Land,"  a  story  by  Kenneth  Per- 
kins and  adapted  by  Joseph  Franklin  Poland. 
Barbara  Bedford  supports  Mix,  and  in  the 
cast  are  found  Frank  Brownlee,  George 
Webb,  Pat  Chrisman,  Wynn  Mace  and  Fred 
Burns. 

George  Barr  McCutcheon's  novel,  "  Trux- 
ton  King,"  is  the  basis  for  the  picture  of  the 
same  title  in  which  John  Gilbert  will  appear 
during  the  forthcoming  month.  Director 
Jerome  Storm  handled  the  production.  Ruth 
Clifford  has  been  chosen  for  the  feminine  lead. 
The  cast  also  includes  Frank  Leigh,  Mickey 
Moore,  Otis  Harlan,  Henry  John  Mill,  Jr., 
Richard  Whayne,  Willis  Marks,  Winifred 
Bryson  and  Mark  Fenton. 

Another  William  Patterson  White  story  has 


been  selected  by  William  Fox  for  the  Feb- 
ruary offering  of  Dustin  Farnum.  Doris 
Pawn  appears  opposite  the  star.  The  scenario 
is  by  Jack  Strummwasser,  and  the  direction 
by  Colin  Campbell. 

The  Al  St.  John  comedy,  "  The  Salesman," 
will  be  released  February  4th.  The  Sunshine 
comedy,  "  The  Wise  Cracker,"  will  be  released 
February  4th,  and  the  Mutt  and  Jeff  Ani- 
mated Cartoon,  "  Nearing  the  End,"  Febru- 
ary 4th. 

Glenn  Hunter  Release 
Due  February  4 

It  is  announced  that  "  The  Lap  of  Luxury," 
the  second  of  a  series  of  Film  Guild  produc- 
tions, starring  Glenn  Hunter  with  Martha 
Mansfield  in  the  stellar  feminine  role,  is  sched- 
uled for  release  on  the  Hodkinson  program 
February  4. 

"  The  Lap  of  Luxury "  was  written  by 
Townsend  Martin  and  Frank  Tuttle  and  was 
produced  under  the  personal  direction  of  Mr. 
Tuttle,  with  the  assistance  of  Fred  Waller,  Jr., 
as  photographic  and  technical  director. 

Burr's  Sales  Representative 
on  Business  Tour 

Lester  F.  Scott,  Jr.,  general  sales  representa- 
tive for  C.  C.  Burr,  left  New  York  for  Chicago 
several  days  ago.  Mr.  Scott  will  stay  some 
time  in  Chicago  and  then  travel  through  the 
key  cities  of  the  Middle  West.  Mr.  Scott 
will  acquaint  the  independent  market  with 
the  latest  Burr  releases.  These  are  "  The 
Last  Hour,"  "  Are  You  Guilty?  "  and  "  Luck  " 
the  new  Johnny  Hines  feature. 


Scenes  from  "  Mad  Love  "  in  which  Goldwyn  presents 
Pola  Negri. 

Blanche  Sweet  Selected  As  i 
"D'Urbervilles"tLead 

Announcement  was  made  this  week  that 
Blanche  Sweet  would  play  Tess  in  "  Tess  of 
the  D'Urbervilles,"  which  Marshall  Neilan  will 
produce  in  association  with  Goldwyn  from  the 
story  by  Thomas  Hardy,  setting  at  rest  discus- 
sion as  to  the  lead  to  be  selected  for  this 
picture. 

She  has  been  selected  by  Goldwyn  for  the! 
leading  role — the  part  that  Mrs.  Fiske  has 
played  so  often  on  the  speaking  stage  and 
did  years  ago  when  screen  technique  was  far 
from  its  present  high  stage  of  development 
in  motion  pictures.  It  is  one  of  the  greatest 
and  most  difficult  roles  that  can  fall  to  tho 
lot  of  any  actress  to  portray,  and  Goldwyr 
and  Mr.  Neilan  believe  that  they  have  founc; 
the  ideal  actress  for  the  part  in  Miss  Sweet) 

In  private  life  Miss  Sweet  is  Mrs.  Marshal 
Neilan,  but  that  had  no  bearing  on  her  selec 
tion  for  the  role  of  Tess,  it  is  stated.  Mis 
Sweet  was  considered  along  with  many  otheil 
actresses  for  the  part  by  Goldwyn's  produc 
tion  officials. 


Corinne  Griffith  Engaged 
for  "Six  Days'  9  Lead 

Corinne  Griffith  has  been  engaged  to  pla; 
the  leading  role  in  Elinor  Glyn's  "  Six  Days,: 
which  is  scheduled  for  early  production  at  th 
Goldwyn  studios. 

Miss  Griffith  has  been  acting  under  the  Vita 
graph  banner  since  her  debut  in  pictures 
After  appearing  in  two  or  three  production 
she  was  given  ingenue  leads  with  Earle  Wi 
liams.  For  several  years  past  she  has  bee 
a  star  in  her  own  right. 

Goldwyn  selected  her  for  the  lead  in  "  Si 
Days  "  after  careful  consideration  of  severs 
actresses  known  wherever  motion  pictures  ai 
shown.  The  choice  fell  upon  Miss  Griffit 
because  of  her  especial  fitness  for  this  role. 

Elinor  Glyn  recently  "  shot "  a  number  <;  I 
"  atmospheric  scenes  "  for  Goldwyn's  pictvu|  I 
zation  of  her  story  in  Paris,  where  some  <  I 
the  action  takes  place. 


February  j ,  1923 


551 


Goldwyn  Signs  Mae  Busch 
and  William  Orlamond 

Long-term  contracts  have  been  closed  by 
Goldwyn  Pictures  Corporation  for  the  services 
of  Mae  Busch  and  of  William  Orlamond, 
character  actor,  it  was  announced  this  week. 

The  decision  to  place  Miss  Busch  under  con- 
tract was  arrived  at  because  of  her  work  as 
Glory  Quayle  in  Goldwyn's  screen  version  of 
Sir  Hall  Caine's  novel,  "  The  Christian,"  pro- 
duced for  it  by  Maurice  Tourneur.  When  the 
completed  picture  came  to  be  run  off  at  the 
studio  for  Goldwyn  officials  they  were  so 
pleased  with  her  acting  that  it  was  at  once 
determined  to  give  her  a  role  in  the  new  Rupert 
Hughes'  picture,  "  Souls  for  Sale,"  and  to 
place  her  under  contract  for  a  term  of  years. 

Orlamond  won  favor  by  his  work  in  such 
exacting  parts  as  that  of  the  motion  picture 
director  in  "  Doubling  For  Romeo,"  as  the  in- 
ventor in  "  The  Sin  Flood,"  and,  most  recently, 
as  Lord  Frvingham  in  Rupert  Hughes'  pro- 
duction of  "  Souls  For  Sale." 


Next  Vehicle  Selected  for 
Clara  Kimball  Young 

"  Cordelia  the  Magnificent,"  a  story  by  Le- 
roy  Scott,  will  be  Clara  Kimball  Young's  next 
starring  vehicle  to  be  produced  by  Harry  Gar- 
son  for  Metro. 

Miss  Young  has  completed  her  performance 
in  the  Henry  Kistemaecher-Paul  Kester  play, 
"  The  Woman  of  Bronze,"  in  which  she  was 
directed  by  King  Vidor.  The  stage  version 
was  a  signal  success  when  presented  on  Broad- 
way with  Margaret  Anglin  in  the  leading  role, 
and  in  the  screen  version  Miss  Young  is  de- 
clared to  have  scored  effectively  in  the  many 
emotional  opportunities  offered  her. 

"  Cordelia  the  Magnificent "  is  being  pub- 
lished serially  in  Hearst's  International  maga- 
zine. Production  is  scheduled  to  start  upon 
Miss  Young's  return  from  a  vacation.  The 
screen  adaptation  is  being  made  by  Frank 
Beresford.  After  spending  a  month  in  New 
York,  Mr.  Garson  has  returned  to  Hollywood 
and  is  at  work  engaging  a  cast  for  the  new 
production. 


Goldwyn  to  Release  Negri 
Picture  March  4th 

"  Mad  Love,"  in  which  Pola  Negri  is  starred, 
will  be  released  by  Goldwyn  Pictures  Corpora- 
tion on  March  4th.  This  is  claimed  to  be  the 
greatest  production  ever  made  by  the  famous 
Polish  star,  and  was  selected  by  Goldwyn  as 
a  suitable  release  to  follow  "  The  Christian  " 
and  "  The  Strangers'  Banquet." 

"  Mad  Love  "  is  the  type  of  story  in  which 
the  Polish  beauty  appears  at  her  best.  The 
exotic,  ensnaring  qualities  of  her  personal 
charm  are  given  full  play  and  her  powers  of 
impersonation  are  realized  to  the  full,  it  is 
said. 


Agnes  Ayres  Starts  Work 
On  "Contraband" 

Agnes  Ayres,  back  at  the  Lasky  studio  from 
a  short  vacation  trip,  has  started  her  new 
Paramount  picture,  "  Contraband,"  under  the 
direction  of  Wesley  Ruggles. 

M  Contraband  "  is  from  a  magazine  story  by 
Clarence  Budington  Kelland,  and  has  been 
adapted  by  Albert  Shelby  LeVino.  It  is  said 
to  be  filled  with  action  and  with  an  interesting 
set  of  characters. 


Scenes  from  the  Metro  Production  starring  Viola  Dana,  "Crinoline  and  Romance" 

Coue  Message  in  Two- Reel  Picture 

Educational  Will  Release  Film  Made 
by  Famous  Apostle  of  Auto-Sug gestion 


EMIL  COUE,  famous  French  apostle  of 
autosuggestion,  is  putting  his  message 
on  the  screen.  The  little  druggist  ^f 
Nancy  began  work  this  week  on  a  two-reel 
picture,  which  Educational  Film  Exchanges, 
Inc.,  will  release  as  its  next  Short  Subject 
Special,  carrying  the  message  of  hope  to  the 
many  millions  throughout  the  world  who  are 
unable  to  hear  his  lectures  or  attend  his  clinics. 

Since  coming  to  the  United  States  recently 
to  lecture  on  his  theory  of  autosuggestion  as 
a  means  of  attaining  health  in  body  and  mind, 
M  Coue  has  been  flooded  with  offers  from 
motion  picture  producers  to  make  a  picture  in 
which  he  would  personally  appear.  Having 
no  desire  for  personal  gain,  M.  Coue  rejected 
all  these  offers,  some  of  them  carrying  immense 
salaries,  until  a  scenario  was  submitted  to  him 
which  conveyed  his  message  as  he  wanted  to 
give  it. 

Arrangements  were  then  made  for  the  pro- 
duction of  the  two-reel  film  to  be  called  "  The 
Message  of  Emile  Coue." 

This  will  be  the  only  motion  picture  to  be 
made  by  M.  Coue  or  authorized  by  him  during 
his  stay  in  the  United  States,  it  is  claimed. 
His  share  of  the  proceeds  from  the  film  will  go 
toward  founding  a  Coue  Institute  in  New  York 
City. 

The  picture  is  being  made  at  the  New 
Rochelle  studio  of  Motion  Picture  Arts,  Inc., 
under  the  direction  of  John  E.  McCutcheon, 
who  recently  completed  the  feature  picture, 
"  Man  and  Wife."  Production  work  was 
started  Tuesday,  and  all  the  resources  of  the 
studio  will  be  concentrated  on  the  rapid  com- 
pletion of  this  unusual  picture. 

M.  Coue  and  his  advisers  rejected  all  scripts 
based  upon  fiction  or  romance,  refusing  to 


allow  his  appearance  in  the  light  of  a  miracle 
man. 

"  The  cinema,"  said  M.  Coue  in  approving 
the  final  plans  to  put  his  message  on  the 
screen,  "  is  one  of  the  most  important  agencies 
in  existence  for  the  wide  dissemination  of  an 
educational  message  on  an  entertainment  basis. 

"  As  a  teacher  I  desire  to  have  its  help,  but 
I  have  no  ambitions  as  an  actor  and  do  not 
wish  to  be  financially  benefited.  This  educa- 
tional screen  story  is  the  only  one  I  have  au- 
thorized or  will  authorize  for  the  present,  and 
the  many  flattering  offers  are  declined  with 
deep  and  sincere  thanks." 

"  Educational  will  make  every  effort  to  re- 
lease this  picture  at  the  earliest  possible  mo- 
ment after  the  completion  of  production 
work,"  said  E.  W.  Hammons,  president  of 
Educational.  "  With  the  public  fighting  to 
hear  the  lectures  of  M.  Coue,  it  is  obvious  that 
the  entire  American  public  will  welcome  such 
a  film  as  this,  which  will  convey  his  lesson, 
in  his  own  words  and  in  his  own  way,  to  the 
millions  who  are  unable  to  see  or  hear  him  on 
the  stage  or  in  the  clinics." 


Brenon  Starts  First  Film 
For  Paramount  Release 

Work  has  been  started  at  the  Lasky  studio 
on  "The  Rustle  of  Silk,"  Herbert  Brenon's 
first  production  for  Paramount,  in  which  Betty 
Compson  and  Conway  Tearle  will  be  featured 
and  which  was  adapted  from  Cosmo  Hamil- 
ton's novel  by  Sada  Cowan  and  Ouida  Bergere. 

In  addition  to  being  published  in  book  form, 
this  story  also  ran  as  a  serial  and  achieved 
great  popularity. 


55-2 


Motion  Picture  News 


New  Universal  Group  of  Features 

The  Capitol  Series  of  Nine  Five- 
Reelers  Available  Within  Two  Months 


ENCOURAGED  by  the  favorable  reports 
from  exhibitors  in  all  sections  of  the 
country  concerning  the  Laemmle  Nine, 
the  group  of  nine  Universal  attractions  which 
the  Universal  Pictures  Corporation  is  putting 
out  as  its  premier  offering  for  1923,  a  new 
group  of  high  class  five-reelers  has  been  put 
into  production  at  Universal  City  and  will  be 
ready  for  the  trade  late  next  month. 

The  group  will  be  known  as  the  Capitol 
Series  of  Universal  Attractions,  and  will  in- 
clude nine  pictures  made  by  leading  Universal 
directors  and  enacted  by  Universal's  most 
popular  stars  and  players.  Most  of  the  pic- 
tures are  being  made  from  stories  by  popular 
authors.  The  others  are  original  stories  writ- 
ten especially  for  the  Universal  by  experts  in 
the  technique  of  the  screen. 

The  first  picture  of  the  Capitol  series  to 
be  released  will  be  "  The  Prisoner,"  a  feature 
production  pieturized  from  George  Barr  Me- 
Cutcheon's  famous  novel  "  Castle  Craney- 
crow."  The  Universal  screen  adaptation  of 
McCuteheon's  pen  success  was  made  by  Jack 
Conway,  with  Herbert  Rawlinson  in  the  star- 
ring role. 

For  several  weeks  it  was  thought  that  "  The 
Prisoner "  would  be  released  as  a  Universal- 
Jewel  production.  The  only  reason  which 
prevented  it  was  Mr.  Laemmle's  desire  to  in- 
clude pictures  of  Jewel  quality  in  the  Capitol 
Series. 

A  strong  cast  was  engaged  to  support  Kaw- 
linson in  "  The  Prisoner."  Eileen  Percy  has 
the  chief  supporting  role.  Others  in  the  cast 
are  Esther  Ralston,  June  Elvidge,  George 
Cowle,  Lincoln  Stedman,  Gertrude  Short,  Ber- 
tram Grassby,  Mario  Carillo,  Hayford  Hobbs, 
Lillian  Langdon,  Bert  Sprotte,  and  Boris  Kar- 
loff.  "  The  Prisoner  "  will  be  released  Febru- 
ary 26. 

Following  "  The  Prisoner  "  will  come  "  The 
Bolted  Door,"  a  live  screen  drama  starring 
Frank  Mayo  and  adapted  from  a  strong  story 
by  the  popular  author  George  Gibbs.  Phyllis 


Haver  has  the  feminine  lead.  Others  in  the 
cast  are  Nigel  Barry,  Charles  Stevenson,  Kath- 
leen Kirkham,  Frank  Whitson,  Anderson 
Smith,  and  Dorothy  Cassill.  It  will  be  released 
March  5. 

On  March  12  a  Gladys  Walton  picture  will 
be  released.  It  is  entitled  "  Gossip,"  and  was 
adapted  from  a  story  by  Edith  B.  Delano, 
which  was  called,  "  When  Carey  Came  to 
Town."  _ 

Supporting  Miss  Walton  in  this  feature  are 
Ramsey  Wallace,  Freeman  Woods,  Albert 
Priscoe,  Kate  Kent,  and  Edith  Yorke.  "  Gos- 
sip "  was  directed  by  King  Baggot. 

The  next  picture  in  the  Capitol  Series  will 
be  an  all-star  cast  picture  made  by  George 
Archainbaud.  It  is  "The  Midnight  Guest" 
and  is  said  to  be  a  mystery  drama  of  the  first 
water.  Grace  Darmond  has  the  leading  role, 
supported  by  a  cast  which  includes  Mahlon 
Hamilton,  Clyde  Fillmore  and  Mathilde 
Brundage.  The  story,  which  originally  was 
called  "  Flash  "  was  written  by  Rupert  Julian. 

The  fifth  picture  scheduled  in  the  Capitol 
Series  is  a  starring  vehicle  for  Edward  (Hoot) 
Gibson.  It  is  called  "  Single  Handed  "  and 
is  being  made  from  an  original  story  by  Ed- 
ward Sedgwick,  who  also  is  directing  it.  In 
the  cast  are  Elinor  Field,  William  Steele, 
Philip  Sleeman,  Tom  McGurie  and  Dick  La- 
Reno.     It  will  be  released  March  26. 

The  next  picture  will  be  an  all-star  cast  pic- 
ture adapted  from  a  story  by  William  Slavins 
McNutt.  It  is  called  "  His  Good  Name  "  and 
is  being  directed  by  Harry  Pollard. 

In  "  His  Good  Name "  the  following 
players  are  taking  principal  roles:  Rockliffe 
Fellows,  Fritzi  Ridgway,  Buddy  Messenger, 
William  Welsh,  Hayden  Stevenson,  Sidney 
DeGrey,  Frederick  Stanton,  William  R.  Daly, 
and  John  Hatton.  It  is  scheduled  for  release 
April  2. 

A  second  Herbert  Rawlinson  picture,  "  No- 
body's Bride,"  will  follow  "  His  Good  Name." 
Alice  Lake  will  play  the  chief  supporting  role. 


Scenes  from  "  None  so  Blind,"  a  Burton  King  pro- 
duction— Arrowplay — State  Rights 


Famous  Signs  Sada  Cowan 
On  Return  from  Trip 

Sada  Cowan,  scenarist  and  playwright,  who 
has  just  returned  from  a  trip  around  the  world, 
has  been  engaged  by  Famous  Players-Lasky 
Corporation  to  write  a  number  of  original 
special  stories  and  adapt  others  for  Paramount 
pictures,  according  to  an  announcement  by 
Jesse  L.  Lasky. 

Miss  Cowan  has  been  abroad  for  about  a 
year  touring  the  Orient  and  resting.  Prior 
to  this  she  had  written  in  collaboration  with 
Beulah  Marie  Dix,  "  Fool's  Paradise,"  a  Cecil 
B.  DeMille  production,  and  following  that  a 
number  of  scenarios  for  other  companies  as  a 
free-lance  writer. 

Her  first  work  under  the  present  arrange- 
ment is  "  The  Rustle  of  Silk,"  which  she  and 
Ouida  Bergere  have  been  adapting  from  the 
book  by  Cosmo  Hamilton.  This  will  be  Herbert 
Brenon's  first  production  for  Paramount  and 
will  co-feature  Bettv  Compson  and  Conway 
Tearle. 


F.  P.-L.  Foreign  Manager 
Leaves  for  Cuba 

E.  E.  Shauer,  director  of  the  foreign  de- 
partment of  the  Famous  Players-Lasky  Cor- 
poration, left  on  Sunday,  January  21,  for 
Havana,  Cuba,  in  company  with  Chester  B.l 
Sawyer,  vice  president  of  the  Caribbean  Film 
Company,  on  a  business  trip  of  from  ten  days 
to  two  weeks. 

Plans  for  the  distribution  of  Paramount 
pictures  during  the  year  will  be  discussed  with  I 
officials  of  the  Caribbean  Film  Company, 
which  has  been  the  Paramount  distributor  in 
Cuba,  Porto  Rico,  Central  America,  Colombia 
and  Venezuela  for  several  years. 


"  One  Million  in  Jewels  "  is  the  title  of  the  Wm.  A.  Brush  production,  directed  by  J.  P.  McGowan,  for 
distribution  via  American  Releasing  Corporation. 


Charles  Chaplin  in  scenes  from  "The  Pilgrim,"  a  First  National  Attraction 


Associated  Plans  Great  Campaign 

National  Advertising  to  Carry  Appeal 
Direct   to  Public  as    Well   as  Dealer 


February  3,  1923 

Error  in  Review  of  Series 
"Fighting  Blood'1  F.  B.  O. 

There  should  be  no  confusion  in  identifying 
1  the  two  distinct  and  entirely  sejjarate  series  of 
H.  C.  Witwer  stories,  "  The  Leather  Pushers," 
the  "New  Leather  Pushers,"  Universal,  and 
"  Fighting  Blood,"  a  product  recently  launched 
by  Film  Booking  Offices  of  America.  Never- 
theless, in  reviewing  the  first  three  of  the 
"  Fighting  Blood "  series  a  News  reviewer 
made  the  error  of  naming  "  Fighting  Blood  " 

I  series,  "  New  Leather  Pushers,"  which  mis- 
take the  News  desires  to  rectify. 

The  Universal  Pictures  adapted  from  H.  C. 
Witwer's  stories  are  in  two  series,  the  first  six 
being  named  "  The  Leather  Pushers,"  the  sec- 

I  ond  series  being  identified  by  the  "  New 
Leather  Pushers."  Both  series  of  two-reelers 
star  Keginald  Denny,  directed  by  Harry  Pol- 

'  lard,  and  include  Hayden  Stevenson  in  the  role 
of  the  young  pugilist's  manager.  The  second 
series  was  made  on  the  strength  of  popularity 
of  the  first  "  Leather  Pushers." 

H.  C.  Witwer's  "  Fighting  Blood  "  stories, 
a  series  of  twelve  two-reelers,  produced  by 

I  R-C  Pictures,  and  distributed  by  Film  Book- 
ing Offices  of  America,  star  George  O'Hara, 
directed  by  Mai.  St.  Clair,  with  Albert  Cooke 
impersonating  the  fight  promoter  and  pugi- 
list's manager.  There  is  positively  no  con- 
nection, the  error  having  been  on  the  part  of 
the  reviewer  only. 


Jack  Ford  to  Direct  Tom 
Mix  in  New  Picture 

Jack   Ford,   who   directed   "  The  Village 
'  Blacksmith"  and  "The  Face  on  the  Barroom 
IFloor,"  has  been  assigned  to  direct  Tom  Mix 
in  his  next  production,  titled  "  Three  Jumps 
I  Ahead.    Alma  Bennett  will  play  opposite  the 
star." 


Scenes  from  "  Border  Law,"  of  the  Range  Rider  Series, 
featuring  Leo  Maloney — Pathe. 


PAYING  the  way  for  business  develop- 
ments in  keeping  with  the  present  and 
prospective  expansion  in  the  organiza- 
tion's activities,  Associated  Exhibitors  is 
launching  the  most  ambitious  project  of  its 
career,  a  great  national  advertising  campaign. 
The  plans  for  the  whole  first  year  have  been 
mapped  out  and  contracts  already  let  for  that 
period. 

The  Saturday  Evening  Post  of  February 
3rd  will  contain  two  pages  of  advertising  de- 
voted to  three  big  features  recently  released 
by  the  company.  The  merits  of  these  photo- 
plays will  be  told  over  again  in  the  March 
issue,  on  the  news  stands  in  February,  of  four 
fan  magazines,  each  of  which  will  carry  a  full 
page  advertisement. 

These  will  be  only  the  first  guns.  Other 
features  will  be  exploited  in  the  advertising 
pages  as  the  campaign  progresses.  The  plans 
as  laid  out  by  Arthur  S.  Kane,  president  of 
Associated  Exhibitors,  call  not  only  for  an 
aggressive  business  assault,  which  is  not  to 
terminate  even  when  the  first  year  has  passed, 
but  for  its  prosecution  uninterruptedly  and 
continuously  during  that  time.  In  other  words, 
the  first  attack  is  not  to  prove  merely  a  foray, 
to  be  followed  by  a  period  of  silence  and  then 
by  a  concluding  volley.  To  use  Mr.  Kane's 
own  words,  "  Associated  is  entering  upon  an 
aggressive,  vigorous  and  incessant  onslaught." 

In  his  official  announcement  outlining  in 
some  detail  the  tactics  to  be  employed,  Mr. 
Kane  made  it  plain  that  there  is  to  be  not 
the  slightest  let-up  in  trade  paper  advertising. 
Associated  will  continue,  on  quite  as  large  a 
scale  as  ever,  to  place  its  case  before  the 
dealers  through  these  unrivalled  channels.  But 
the  field  of  operations  is  to  be  widened.  A 
direct  appeal  is  to  be  made  to  the  consumer, 
the  general  public,  as  well  as  to  the  dealer,  in 
order  to  create  for  the  exhibitor  the  widest 
interest  in  the  pictures  when  he  plays  them. 

The  first  of  the  advertisements  in  the 
national  campaign  will  mark  also  the  initial 
appearance  of  the  phrase,  "  Encore  Pictures." 
which  Associated  Exhibitors  has  adopted  as 


the  catchword  for  these  subjects  nationally 
advertised.  This  expression,  at  once  terse  and 
full  of  meaning,  is  intended  to  symbolize  the 
avowed  ambition  of  Associated,  which  is  con- 
stantly to  present  attractions  of  such  quality 
that  each  one  seen  will  evoke  an  invitation  for 
another.  "  What  we  have  in  mind,"  said  Mr. 
Kane,  "  is  that  each  Encore  picture  will  bring 
a  definite  desire  for  more  Encore  pictures." 

The  attractions  to  be  covered  in  the  first 
advertisements  are  Constance  Binney  in  "  A 
Bill  of  Divorcement";  the  Edward  A.  Mac- 
Manus  production  of  "  The  Woman  Who 
Fooled  Herself,"  with  May  Allison,  and  Mar- 
tin Johnson's  stirring  picture,  "  Head  Hunters 
of  the  South  Seas."  Each  of  these  is  a  recent 
release. 

The  Saturday  Evening  Post  of  March  3rd 
and  the  April  numbers  of  the  four  selected 
fan  publications  will  cam-  advertisements  of 
Monte  Blue  and  Mary  Alden  in  "  The  Tents 
of  Allah,"  which  also  is  a  MacManus  produc- 
tion to  be  released  March  4th,  and  "  Breaking 
Home  Ties,"  which  has  met  with  an  enthusias- 
tic reception  in  the  short  time  since  its  first 
public  showing. 

Florence  Vidor  in  "  Alice  Adams,"  the  pic- 
turization  of  Booth  Tarkington's  prize  win- 
ning novel,  will  appear  in  the  Saturday 
Evening  Post  of  April  7th  and  the  fan  jour- 
nals of  May.  Douglas  MacLean  in  "  Going 
Up "  will  follow  shortly  thereafter.  In  all 
the  succeeding  advertisements,  Mr.  Kane  as- 
serted, the  same  high  standard  of  attractions 
is  to  be  maintained,  Associated  Exhibitors,  in 
entering  upon  a  campaign  of  such  magnitude, 
being  determined  to  include  in  its  appeals  only 
outstanding  features. 

It  may  be  said  that  in  arriving  at  important 
decisions  upon  plans  for  the  prosecution  of 
the  campaign  Mr.  Kane  brought  into  helpful 
play  his  earlier  experience  as  a  newspaper 
man  and  as  an  advertising  exhibitor  as  well  as 
a  motion  picture  executive.  Knowledge  gained 
from  all  three  sources  had  its  influence  in  the 
determination  to  make  the  advertising  cam- 
paign continuous. 


554 


Motion  Picture  News 


First  Nat'l  Releases  for  February 


"W 


"Mighty  Lak  9  A  Rose ' '  and"  The  Pil- 
grim "  on  Schedule  for  Coming  Month 


HAT  A  WIFE  LEARNED," 
"Mighty  Lak'  a  Rose,"  "The 
Sunshine  Trail,"  and  "  The  Pil- 
grim "  are  set  for  release  during  February  by 
Associated  First  National. 

"What  a  Wife  Learned"  is  a  Thomas  H. 
Ince  production  with  Milton  Sills,  John  Bow- 
ers and  Marguerite  De  La  Motte  heading  the 
cast.  It  is  a  story  of  Western  cattle  ranches 
and  big  city  life.  Flood  scenes  in  which  the 
husband  and  the  wife's  suitor  fight  for  life 
lead  to  the  climax.  Others  in  the  cast  are 
Evelyn  McCoy,  Harry  Todd,  Aggie  Herring, 
Francelia  Billington,  Bertram  Johns,  Ernest 
Butterworth  and  John  Steppling.  John  Grif- 
fith Wray  directed  the  picture  under  Mr.  Ince's 
supervision.    The  story  is  by  Bradley  King. 

"  Mighty  Lak'  a  Rose  "  is  the  first  Edwin 
Carewe  production  made  for  First  National, 
and  is  said  to  be  a  dramatically  human  story 
of  the  underworld  and  high  society.  The  story 
is  from  the  pen  of  Cyrtis  Benton.  A  national 
exploitation  campaign  has  been  started  on 
this  picture.  In  the  cast  are  James  Rennie, 
Dorothy  Mackaill,  Anders  Randolf,  Helen 
Montrose,  Sam  Hardy,  Harry  Short,  Paul 
Panzer  and  Jean  Bronte. 

"  The  Sunshine  Trail "  is  a  Thomas  H.  Ince 
production  with  Douglas  MacLean  as  the  star 
and  Edith  Roberts  as  leading  woman.  It  is 
described  as  a  rollicking  comedy  of  ranch 
life  in  which  MacLean  leaves  a  trail  of  sun- 
shine but  continually  envelops  himself  in 
gloom.    James  W.  Home  directed  it. 

"  The  Pilgrim "  is  Charlie  Chaplin's  latest 
feature  release.  Edna  Purviance  is  the  girl. 
Those  who  have  pre-viewed  "  The  Pilgrim " 
declared  it  to  be  full  of  the  old  Chaplin  humor. 
"  It  takes  rank  among  his  best  productions," 
one  reviewer  writes.    Others  in  the  cast  are 


Mack  Swain,  Kitty  Bradbury,  Dash  Loyal, 
Dinky  Dean,  Mae  Wells,  Sydney  Chaplin, 
"  Chic "  Reisner  and  Tom  Murray. 


Universal  Will  Release 
Brabin's  "Driven" 

For  the  first  time  in  six  years  Universal  has 
bought  a  big  independent  picture  for  Universal 
release.  It  is  "  Driven,"  a  photoplay  of  the 
Kentucky  mountains,  directed  by  Charles 
Brabin  from  a  Cosmopolitan  story  by  Jay 
Gelzer.  When  recently  reviewed  as  an  inde- 
pendent production  by  the  trade  papers,  it 
received  commendation.  It  will  be  a  Univer- 
sal-Jewel release. 

The  cast  includes  Charles  Emmett  Mack, 
Burr  Mcintosh,  Elinor  Fair,  Emily  Fitzroy 
and  George  Bancroft. 

It  is  Brabin's  first  independent  production. 
The  story  was  put  into  scenario  form  for  him 
by  Alfred  Rabock. 


Goldwyn  Enlarges  Branch 
in  Milwaukee 

Goldwyn  Distributing  Corporation  has  en- 
larged its  branch  office  in  Milwaukee  and  made 
it  into  an  independent  branch  exchange.  Sam 
Shurman,  formerly  sales  manager  of  Gold- 
wyn's  Chicago  exchange,  has  been  promoted 
to  be  resident  manager  at  the  enlarged  Mil- 
waukee office. 

Mr.  Shurman  has  been  with  Goldwyn  Dis- 
tributing Corporation  for  several  years  as 
salesman  and  as  sales  manager.  He  is  well 
known  throughout  the  territory  which  will  be 
served  from  the  Milwaukee  exchange. 


George  O'Hara  and  some  of  the  supporting  cast  seen 
in  the  "Fighting  Blood"  series  of  two-reelers,  F.  B. 
O.,  from  stories  by  H.  C.  Witwer 

Pathe  Plans  New  Series 
for  Snub  Pollard 

Hal.  Roach's  visit  to  New  York,  with  head- 
quarters at  the  Pathe  Home  Office,  has 
brought  to  the  Culver  City  comedy  producer 
budgets  of  news.  First  came  joyous  exhibitor 
reports  of  the  success  of  "  Dr.  Jack  "  all  over 
the  country.  Next  was  the  Pathe  Home  Office's 
enthusiastic  reception  of  the  newest  completed 
Harold  Lloyd  comedy,  "  Safety  Last."  Then 
came  the  Pathe  announcement  of  24-sheet  and 
other  forms  of  "  feature  "  exploitation  which 
would  go  to  exhibitors  of  a  second  series  of 
Our  Gang  Comedies. 

Producer  Roach  learns  that  Snub  Pollard 
has  proved  so  good  with  exhibitors  and  patrons 
as  a  star  in  two-reelers  that  a  second  series  of 
six  of  these  comedies  is  announced  for  distribu- 
tion, one  every  four  weeks  beginning  with 
"  Before  the  Public,"  to  be  released  March  4. 


Scenes  from  the  Universal  attraction,  *'  Ghost  Patrol.' 


Holubar  Picture  Title 
Is  Changed 

First  National  announces  that  the  title  of 
Allan  Holubar's  next  release  has  been  changed 
from  "  The  White  Frontier  "  to  "  Slander  the 
Woman."  This  picture  is  a  story  of  the 
Canadian  northwest  and  of  Montreal.  Dorothy 
Phillips  is  the  star. 

"  Slander  the  Woman  "  is  adapted  from  an 
original  novel  by  Jeffry  De  Prend,  and  deals 
with  the  human  trait  of  uttering  false  infor- 
mation against  the  character  of  others. 

Holubar  has  made  some  of  his  scenes  at 
Truckee,  and  will  make  others  in  northwestern 
Canada  and  Montreal. 


February  j,  /  p  <?  J 


555 


F.B.O.  Contracts  for  New 
H.  C.  Witwer  Series 

P.  A.  Powers,  managing-director  of 
F.  B.  0.,  has  closed  a  contract  with  H.  C. 
"Witwer,  author  of  "  The  Leather  Push- 
ers "  and  "  Fighting  Blood,"  whereby  F.  B.  0. 

acquires  the  motion  pie- 

Hture  rights  to  all  of  Wit- 
wer's  stories  for  the  next 
five  years  with  the  excep- 
tion of  a  few  stories,  as 
yet  unpublished,  which 
have  been  otherwise  con- 
tracted for.  Announce- 
ment to  this  effect  was 
made  this  week  from  the 


F.  B.  0.  home  office. 
h.  c.  Witwer  The  contract  provides 

for  a  new  series  of  Witwer  stories  which  will 
appear  in  the  Cosmopolitan  Magazine  as  well 
as  on  the  screen.  The  first  of  this  series  which 
F.  B.  0.  will  adapt  for  the  screen  appeared 
in  the  February  issue  under  the  title  of 
"Julius  Sees  Her."  This  series  will  run  in 
the  Cosmopolitan  over  a  period  of  a  year,  and 
will  comprise  stories  of  American  youth, 
blending  action  with  humor.  The  title  of  the 
second  story  is  "  Sherlock's  Home  " ;  the  third 
is  "  When  Knighthood  Was  in  Towers."  These 
will  not  be  connected  with  the  prize-ring. 

Witwer  s  "  Fighting  Blood  "  series,  which 
are  appearing  in  Collier's  Weekly  in  story 
form,  are  now  nearing  completion  at  the 
F.  B.  0.  studios  under  the  direction  of  Mai 
St.  Clair.  Mr.  Witwer,  at  present  in  New 
York,  will  shortly  return  to  the  Coast  to  co- 
operate with  Director  Mai  St.  Clair. 


(  ( 


Bishop  of  The  Ozarks 
February  Release 

Film  Booking  Offices  of  America  announces 
for  release  in  February  the  Finis  B.  Fox 
production,  "  The  Bishop  of  the  Ozarks."  This 
picture  adapted  from  the  story  by  ex-Congress- 
man Milford  W.  Howard,  deals  with  the  re- 
generation of  a  criminal  by  the  power  of  love. 
Part  of  the  action  is  laid  in  the  rugged  fast- 
nesses of  the  Ozarks  and  part  in  a  Southern 
city,  where  a  startling  dramatic  climax  de- 
velops. 

Mr.  Howard,  author  of  the  story,  plays  the 
title  role.  In  the  supporting  cast  is  seen 
Derelys  Perdue  whom  Mr.  Powers  regards  as 
a  screen  "  find "  and  who  has  been  placed 
under  a  contract  by  him  whereby  she  will  be 
featured  in  future  F.  B.  0.  productions. 

Others  in  the  cast  are  Cecil  Holland,  Wil- 
liam Kenton,  R.  D.  MacLean,  Mrs.  Milo 
Adams,  Josa  Melville,  Fred  Kelsey,  and 
George  Reed. 


Supporting  Cast  Named  for 
Madge  Bellamy 

Announcement  was  made  in  Culver  City 
this  week  of  the  cast  which  Madge  Bellamv 
selected  for  "  The  Tinsel  Harvest,"  the  pro- 
duction that  will  mark  her  debut  as  a  star  and 
in  which  she  will  make  her  first  appearance 
under  the  banner  of  Associated  Exhibitors. 
Production  work  by  Regal  Pictures,  Inc.,  her 
producing  organization,  already  has  begun, 
under  the  direction  of  William  A.  Seiter. 

The  cast  as  announced  will  include  John 
Bowers  (as  leading:  man),  James  Corrigan, 
Hallam  Coolev,  Billv  Bevan,  Norris  Johnson, 
Ethel  Wales,  Otis  "Harlan,  Arthur  Millett, 
James  Gordon,  Francelia  Billington  and 
Myrtle  Vane. 


"Brass  Commandments" 
Release  Due 

4f  T)  RASS  COMMANDMENTS" 
r*S  starring  William  Farnum  and 
"Young  and  Dumb,"  an  Al  St. 
John  special  comedy,  are  the  two 
productions  on  the  release  program  by 
Fox  Film  Corporation  for  the  week  of 
January  22nd. 

"Brass  Commandments,"  in  addition  to 
the  star,  features  Wanda  Hawley  and 
Tom  Santschi.  The  photoplay  is  an 
adaptation  of  Charles  Alden  Seltzer's 
well  known  novel  by  Charles  Kenyon. 
Lynn  F.  Reynolds  is  the  director.  The 
picture  will  be  released  January  28th. 

"Young  and  Dumb,"  is  scheduled  for 
January  28th  also,  having  been  set  back 
from  the  previously  announced  release 
on  January  21st. 


New  Paramount  Manager 
in  Mexico  City 

William  C.  Winship,  until  recently  a  mem- 
ber of  the  sales  staff  of  the  Los  Angeles  ex- 
change of  the  Famous  Players-Lasky  Cor- 
poration has  been  installed  as  manager  of 
Paramount's  offices  in  Mexico  City,  according 
to  an  announcement  made  by  E.  E.  Shauer, 
director  of  the  foreign  department.  The  first 
production  to  be  released  under  his  manage- 
ment will  be  u  Manslaughter,"  Cecil  B.  De- 
Mille's  production  for  Paramount,  which  will 
be  shown  at  the  Teatro  Olimpia,  the  first 
run  house  for  Paramount  Pictures  in  the 
Republic  of  Mexico. 

John  L.  Day,  South  American  representa- 
tive, who  went  to  Mexico  City  early  in  Decem- 
ber to  arrange  for  the  reopening  of  the  Para- 
mount distributing  offices,  has  returned  to  New 
York  after  having  successfully  launched 
"Blood  and  Sand,"  "The  Great  Moment," 
and  "  To  Have  and  to  Hold." 


Metro  Negotiating  for  Re- 
lease of  "Three  Ages" 

Negotiations  are  now  under  way  on  the 
West  Coast  for  the  distribution  of  Buster  Kea> 
ton's  first  five-reel  comedy  special  which  will 
be  made  under  the  title  of  "  Three  Ages." 
Representatives  of  the  Metro  Pictures  Cor- 
poration have  been  conferring  with  Joseph 
M.  Schenck,  producer  of  the  Keaton  comedies, 
and  an  announcement  from  the  Metro  home- 
office  this  week  forecasts  the  probable  dis- 
tribution of  "  Three  Ages  "  by  that  organiza- 
tion. 

"  Three  Ages  "  was  written  by  Buster  Kea- 
ton in  collaboration  with  Jean  C.  Havez, 
Thomas  J.  Gray,  Joe  Mitchell  an  Clyde  Bruck- 
man.  Margaret  Leahy  and  Wallace  Beery 
will  appear  in  important  roles  in  this  pro- 
duction. 


McDermott  Treasurer  of 
Select 

J.  E.  McDermott  has  been  elected  treasurer 
of  the  Select  Pictures  Corporation,  the  dis- 
tributing unit  of  the  motion  picture  enterprises 
originated  by  Lewis  J.  Selznick.  He  has  al- 
ready entered  upon  his  new  duties,  his  elec- 
tion having  been  accomplished  a  few  days  ago. 
The  announcement  was  made  by  Myron  Selz- 
nick, president  of  the  Select  organization,  on 
Monday.  Mr.  McDermott  joined  the  Select 
Company  about  two  years  ago. 


"East  Side,  West  Side" 
Rights  to  Lessers 

Irving  Lesser,  Eastern  manager  of  Princi- 
pal Pictures  Corporation,  this  week  announced 
that  in  association  with  Sol  Lesser  and  Michael 
Rosenberg  that  firm  had  finally  completed  a 
deal  whereby  they  acquire  the  screen  rights 
to  "  East  Side,  West  Side,"  a  production  that 
had  a  long  run  at  the  Nora  Bayes  theatre  in 
New  York  and  which  is  meeting  with  unusual 
success  on  the  road. 

The  acquisition  of  rights  to  this  play  marks 
the  consummation  of  the  second  of  a  series  of 
deals  negotiated  by  this  concern,  for  final 
papers  were  signed  this  week  with  George  M. 
Cohan  whereby  the  latter  becomes  associated 
with  Principal  Pictures  Corporation  in  the 
adaptation  to  the  screen  of  Cohan  successes. 

Production  on  "  East  Side,  West  Side  "  will 
start  within  the  next  ten  days  at  the  new 
Principal  Studios  on  the  West  Coast,  where 
all  Principal  productions  will  be  made  in  the 
future.  Mr.  Lesser,  who  is  in  charge  of  pro- 
duction, is  negotiating  with  several  well-known 
directors  to  produce  this  special,  which  will 
be  distributed  through  foremost  independent 
exchanges. 


New  Companies  Enter 
Industry  in  N  Y. 

The  following  motion  picture  companies 
were  incorporated  in  New  York  state  the  past 
week,  the  capitalization  and  incorporators  be- 
ing also  given :  Adams  Picture  Craft  Travels, 
$10,000;  H.  J.  Curtis,  J.  J.  Sameth,  and  M. 
Knapp,  of  New  York;  Valograph  Picture  Cor- 
poration, 5,000,  F.  J.  Valentine,  N.  S.  Min- 
olfi,  and  E.  F.  Hinterer,  of  New  York;  Harry 
Walker,  Inc.,  $2,000,  H.  Walker,  S.  Wallach, 
and  C.  L.  Kahn,  of  New  York;  Kodascope 
Libraries,  $1,500,  F.  W.  Lovejoy,  J.  S.  Havens 
and  L.  B.  Jones,  all  of  Rochester;  Pacifis  Cin- 
ema Corporation,  $1,000,  J.  L.  Tilton,  Herman 
Siefke,  Jr..  Samuel  Miller,  of  New  York; 
Julian  Rochlitz  Studios,  $5,000,  J.  J.  Myers, 
S.  Friedman  and  M.  S.  Brotman,  of  New 
York;  Lewal  Amusement  Corporation,  Ticon- 
deroga,  N.  Y.,  $10,000,  Lew  and  Margaret 
Fischer  of  Fort  Edward  and  A.  M.  Barton  of 
Ticonderoga;  Fort  Edward  Amusement  Com- 
panv,  $10,000,  Lew  and  Margaret  Fischer  and 
W.  S.  Bascom,  all  of  Fort  Edward. 


S.  F.  Associated  Branch 
Wins  First  Award 

WB.  FRANK,  general  sales  man- 
ager of  Associated  Exhibitors, 
•announced  this  week  the  results 
of  a  $2,000  prize  collections  contest  in 
which  the  salesmen  of  that  organization 
were  engaged  during  the  last  three 
months  of  the  year  just  passed.  The 
company  had  offered  cash  awards  of 
$1,000,  $500,  $250,  $150  and  $100,  to  the 
five  branches  which  should  show  the  best 
results  in  collections  on  features  which 
had  been  released  between  May  22nd, 
1921,  and  March  19th  1922. 

Final  returns  show  the  following  win- 
ners, the  personnel  of  the  successful 
branches  being  indicated: 

First  Prize — San  Francisco,  M.  A.  Hul- 
ling, C.  C.  Thompson.  Second — Port- 
land. Ore.,  G.  H.  Christoffers.  Third- 
Denver,  G.  A.  Parfet.  Fourth — Cincinnati, 
L.  S.  Muchmore,  Charles  A.  Kuehle,  W. 
W.  Rowland,  H.  R.  Calloway.  Fifth- 
Albany,  S.  Hochstim,  E.  Hochstim,  Nat 
Marcus. 


556 


Motion   Picture  N  e  zv  s 


Distinctive  Gets  Biograph  Studio 

Arthur  Friend  Leases  New  York  Plant 
for  Filming  of  Five  Feature  Subjects 


ARTHUR  S.  FRIEND,  president  of 
Distinctive  Pictures,  has  signed  a 
long-term  lease  with  the  Biograph 
Com2>any  whereby  Distinctive  Pictures 
takes  over  the  entire  Biograph  studio 
building  on  February  1..  The  Biograph 
plant  in  East  175th  street,  Xew  York,  is  one 
of  the  oldest  and  best  known  studios  on  the 
East  Coast. 

The  acquisition  of  the  Biograph  studio  by 
Distinctive  was  prompted  by  reason  of  the  ex- 
tensive production  plans  being  made  by  Mr. 
Friend's  company.  Five  feature  productions 
are  scheduled  for  production  within  the  nest 
few  months,  it  is  stated.  The  interior  scenes 
on  the  first  of  these  titled  "  Backbone "'  were 
completed  at  the  Biograph  plant  two  weeks 
ago  by  Director  Edward  Sloman.  The  studio 
is  now  being  used  by  Harmon  Weight  for  the 
filming  of  the  interior  scenes  for  "  The  Ragged 
Edge/'  adapted  by  Forest  Halsey  from 
Harold  MacGrath's  novel  of  the  same  name. 

Extensive  rearrangements  are  contemplated 
by  Mr.  Friend  and  Henry  Hobart,  vice-presi- 
dent of  Distinctive.  These  renovations  will  be 
effected  under  the  supervision  of  J.  N.  Naulty, 
studio-manager  for  Distinctive.  An  elaborate 
rearrangement  of  the  floor  area  and  the  in- 
stallation of  new  lighting  and  mechanical 
equipment  are  among  the  prospective  altera- 
tions planned  by  Distinctive  for  its  coming 
production  work  at  the  Biograph  plant. 

The  following  statement  was  issued  in  part 
by  the  Distinctive  Pictures  Corporation's  head- 
quarters in  New  York  this  week: 

"  In  addition  to  the  two  stage  floors,  the 
Biograph  building  has  a  floor  for  dressing 
rooms  and  another  floor  contains  fourteen  of- 
fices. On  the  dressing  room  floor  is  a  special 
restaurant  which  will  be  maintained  for  the 
use  of  the  various  companies  and  the  studio 
staffs.  The  offices,  the  cutting  rooms  and  the 
projection  rooms  will  also  be  arranged  to  suit 
the  new  Distinctive  purposes. 

"  Along  with  the  new  development  of  the 


physical  facilities  requisite  for  their  big  pro- 
duction schedule,  Mr.  Friend  and  Mr.  Hobart 
are  arranging  for  the  augmentation  of  the 
personnel.  Mr.  Estabrook  has  been  with  Dis- 
tinctive, as  general  production  assistant  to  the 
two  executives,  for  several  months.  Mr. 
Naulty,  the  studio-manager,  was  formerly  with 
Famous  Players-Lasky.  He  has  with  him  as 
assistant,  Joseph  Nadel."' 


First  National  to  Handle 
Borzage  Productions 

Richard  A.  Rowland,  general  manager  of 
Associated  First  National  Pictures,  Inc.,  an- 
nounces that  negotiations  extending  over  sev- 
eral weeks  with  Arthur  H.  Jacobs,  the  pro- 
ducer, and  Frank  Borzage,  under  which  First 
National  will  distribute  a  series  of  Frank  Bor- 
zage Productions,  have  been  completed.  The 
completion  of  the  contract  was  announced  at 
a  luncheon  at  the  Ritz-Carlton,  Wednesday, 
given  by  Mr.  Jacobs  to  Mr.  Borzage.  trade  and 
fan  press  representatives  and  First  National 
officials.  Mr.  Jacobs  is  leaving  for  the  coast 
immediately  to  get  things  started  for  the  pro- 
duction of  the  first  story,  "  Terwilliger,"  by 
Tristan  Tulpin,  which  was  originally  published 
in  the  Saturday  Evening  Post  and  afterward 
ran  serially  in  many  newspapers. 


Universal  Will  Produce 
"Naughty  Marietta" 

Universal  Pictures  Corporation  is  to  make 
a  screen  production  of  "  Naughty  Marietta," 
the  musical  comedy.  This  announcement  was 
made  early  this  week  at  the  Universal  home 
office,  after  final  arrangements  had  been  com- 
pleted for  the  acquisition  of  rights  to  the 
piece. 

Although  details  have  not  been  definitely  de- 
cided, it  is  highly  probable  that  "  Naughty 
Marietta  "  will  be  used  as  a  starring  vehicle 
for  Virginia  Yalli,  Universal's  new  star. 


Scenes  from  "In  the  Nieht,"  a  Producers  Security 
release 

Geo.  M.  Cohan  Plays  to  Be 
Filmed  by  Principal 

George  M.  Cohan  has  entered  into  a  contract 
with  Sol  Lesser,  Irving  Lesser  and  Michael 
Rosenberg  of  Principal  Pictures  Corporation 
whereby  that  organization  will  immediately 
start  the  filming  of  Cohan  stage  successes.  All 
contracts  have  been  signed,  O'Brien,  Malevin- 
sky  &  Driscoll  representing  Mr.  Cohan  and 
Nathan  Burkan,  acting  for  Principal  Pictures. 

The  first  George  M.  Cohan  production  to 
be  made  by  Principal  Pictures  Corporation 
will  be  the  "  Meanest  Man  in  the  AYorld,"  one 
of  his  most  recent  productions.  Immediately 
upon  his  arrival  in  New  York  last  week,  Irv- 
ing Lesser  went  into  conference  with  George 
M.  Cohan,  and  an  agreement  was  made  where- 
by the  latter  will  go  to  Los  Angeles  to  oversee 
the  production  of  his  plays,  fie  will  co-oper- 
ate in  the  making  of  "  The  Meanest  Man  in  the 
World  "  in  which  an  all-star  east  will  appear. 
The  cast  is  now  bein?  assembled. 


Scenes  from  the  Maurice  Tourneur  production,  "  While  Paris  Skeps,"  a  Hodkinson  release  of  January  14. 


First  National  Announces 
Staff  Changes 

Announcement  was  made  at  Associated  First 
National  offices  that  Floyd  M.  Brockell,  man- 
ager of  distribution,  has  appointed  Louis 
Bache,  Washington  branch  manager,  as  dis- 
trict manager  for  First  National  in  Canada. 
Vincent  McCabe  who  was  in  charge  in  Canada 
resigned. 

After  consultation  with  H.  A.  Bandv.  cen- 
tral district  manager,  who  is  temporarily  at- 
tached to  the  New  York  office.  Mr.  Brockell 
appointed  Walter  E.  Lusk,  Cleveland  manager, 
to  the  Washington  post  left  vacant  by  the  pro- 
motion of  Bache.  G.  W.  Erdmann,  who  has 
been  the  assistant  manager  in  Cleveland  was 
made  manager. 

C.  E.  Bond,  who  has  been  acting  as  manager 
of  the  First  National  Chicago  office,  has  been 
confirmed  as  manager. 

These  changes  were  planned  by  Mr.  Brock- 
ell before  he  left  on  his  trip  to  all  the  First 
National  offices  in  the  United  States,  Mexico 
and  Canada.    They  have  just  gone  into  effect. 


February  j,  1923 


557 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H.   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE. 


Among  the  Exchanges 

COUNTRY  SALES  MANA- 
GER WILLIAM  BROM- 
BERG,  of  First  National's  Chi- 
cago exchange,  has  been  confined 
to  his  home  for  several  days  suf- 
fering from  a  touch  of  pneu- 
monia, but  it  is  hoped  he  will  be 
out  again  within  a  short  time. 
The  splendid  results  achieved  re- 
cently by  First  National's  coun- 
try sales  staff,  are  directly  at- 
tributed to  the  hard  work  Mr. 
Bromberg  has  been  doing  since 
he  took  over  his  present  position, 
and  the  long  hours  have  some- 
what impaired  his  health. 


Two  teams  of  Universal  sales- 
men, captained  by  Harry  Phillips 
and  Ted  Schlangcr  are  at  present 
engaged  in  a  hot  battle  for  the 
handsome  money  prize  hung  up 
by  the  local  exchange  for  the 
team  making  the  best  sales  rec- 
ord. At  the  end  of  the  first  week 
Harry  Phillips'  team,  composed, 
in  addition  to  the  captain,  of  Lip- 
ton  Astrachan,  Ben  Eisenberg, 
Sid  Decker,  R.  Funk,  N.  Prov- 
encher,  P.  J.  Dentor,  was  leading 
the  Ted  Schlanger  crew,  com- 
posed of  C.  Leserman,  M.  Hen- 
och, W.  H.  Tracy,  T.  Stover,  E. 
Phelps,  and  Jack  St.  Clair,  by  a 
comfortable  margin,  but  the  lat- 
ter are  suspected  of  having  some- 
thing up  their  sleeve  and  next 
week  may  show  a  different  stand- 
ing. The  contest  runs  from  Jan- 
uary 15th  to  February  3rd,  at 
which  time  final  results  will  be 
announced.  The  salesmen  partic- 
ipating in  this  contest  are  also 
eligible  for  the  solid  gold  watches 
offered  by  Carl  Laemmle,  to  all 
salesmen  in  the  United  States 
reaching  a  certain  quota,  and  a 
number  of  the  local  salesmen  are 
expected  to  soon  be  wearing 
Laemmle  watches. 


A  weekly  sales  meeting  is  now 
part  of  the  regular  schedule  of 
First  National's  Chicago  ex- 
change. The  meetings  were  in- 
augurated last  week  by  Manager 
Bond,  and  the  first  was  well  at- 
tended, every  department  being 
represented.  Bill  Brimmer,  for- 
merly of  the  city  staff,  has  been 
transferred  to  Country  Sales 
Manager  Bromberg's  department 
and  will  make  his  debut  as  a 
knight  of  the  road  this  week. 


Herman  Stern,  of  Universal's 
Chicago  exchange,  has  been  pro- 
moted to  assistant  general  sales 
manager  of  Universal,  with  super- 
vision over  the  territory  includ- 
ing Chicago,  Indianapolis,  Mil- 
waukee, and  St.  Louis  exchanges. 
His  promotion  comes  as  a  result 
of  Universal's  new  policy,  which 
has  just  been  inaugurated  by 
President  Carl  Laemmle,  with  the 
object  of  facilitating  the  trans- 
action  of  business  between  ex- 


changes and  exhibitors  and  keep- 
ing the  executive  officers  of  the 
company  in  closer  touch  with  the 
theatres  of  the  country.  One 
feature  of  the  new  plan  will  be 
the  division  of  the  country  into 
districts,  each  in  charge  of  an  as- 
sistant general  sales  manager, 
who  will  have  authority  to  O.  K. 
or  otherwise  dispose  of  contracts 
for  picture  rentals,  so  that  here- 
after, contracts  will  not  have  to 
be  sent  to  the  home  office  of  the 
company  in  New  York  for  ap- 
proval. This,  of  course,  will  save 
much  time  and  also  will  result  in 
having  the  contracts  passed  on  by 
a  man  in  close  touch  with  the 
theatres. 


T.  C.  Baker  is  again  connected 
with  Metro  and  will  cover  the 
Indiana  territory,  making  his 
headquarters  at  Indianapolis. 
Charles  Dingman,  who  has  been 
working  the  Indiana  territory, 
has  been  transferred  to  Wiscon- 
sin by  Manager  Rozelle  and  in 
future  will  work  out  of  the  Chi- 
cago exchange. 


District  Manager  Shirley,  of 
Metro,  is  in  New  York  this  week 
attending  a  general  meeting  of 
Metro's  district  managers.  This 
meeting  is  of  particular  interest, 
in  view  of  the  important  new 
production  plans  recently  formu- 
lated by  this  company. 


Bradwell  Sears  and  Bill  Brim- 
mer, two  popular  members  of 
First  National's  staff,  are  cele- 
brating their  birthdays  simultane- 
ously this  week  and  cigars  and 
hand  shaking  are  the  order  of  the 
day  at  this  exchange.  Sears  ad- 
mits twenty-six  summers,  while 
Bill  confesses  that  he  is  three 
years  younger  than  Mcthusaleh. 


Frank  Hencler,  Milwaukee  rep- 
resentative of  Metro,  was  in  the 


tea?  . 

Wat 


VINCENT  ROSE  JACKIE  TAYLOR 

«J  D*u  MOKMARTE  ORCNES 

l  Nora  Schiller  i  TheCoburn " 


IWH  MQftTOM  il  iw  ftOtltT  MO*TO»  0*9B*> 

KIN  EM  A  ORCHESTRA  -  Hcntxl  comtoctinq 


city  this  week,  and  reports  ex- 
cellent business  in  Milwaukee  and 
throughout  the  state  of  Wiscon- 
sin at  the  present  time,  the  de- 
pression which  existed  there 
some  time  ago  having  been  en- 
tirely overcome.  Mr.  Hencler 
was  on  the  way  to  Detroit  with 
his  wife  to  attend  the  wedding  of 
a  relative. 


week  to  three  months,  according 
to  the  genial  president  of  the  I. 
M.  P.  T.  O.,  who  is  anxious  to  be 
back  with  the  bovs. 


Sam  Katz  is  a^ain  at  his  desk 
at  the  Balaban  &  Katz  headquar- 
ters in  Chicago,  after  a  ten  days 
visit  to  New  York. 


General  Manager  Sheehan,  of 
Fox  Film  Corporation,  was  a  Chi- 
cago visitor  this  week  and  afteT 
conferring  with  Exchange  Man- 
ager Meyer,  left  for  a  visit  to  the 
west  coast  studios  of  his  com- 
pany. 


Around  the  Trade 

'  I  v  HE  annual  stockholders' 
■*•  meeting  of  the  Orpheum 
Theatre  Corporation,  was  held 
last  week  at  the  Orpheum  Build' 
ing  in  Kenosha,  Wisconsin,  and 
directors  and  officers  re-elected 
for  the  coming  year.  The  board 
of  directors  include  Harry  M. 
Vale,  Minard  Tullgren,  Thomas 
Saxe,  Joseph  G.  Rhode  and  Ed- 
ward Dayton.  A.  B.  McCall  will 
be  the  trustee,  and  the  officers 
are:  Thomas  Saxe,  president; 
Minard  Tullgren,  vice-president 
and  Edward  Dayton,  secretary. 
The  Kenosha  theatres  operated 
by  the  company  are  the  Orpheum, 
Majestic  and  Rhode,  of  which 
Edward  Dayton  will  continue  to 
be  general  manager. 


Jack  De  Wall,  traveling  audi- 
tor of  American  Releasing  Cor- 
poration, stopped  off  in  Chicago 
for  a  day,  en  route  to  making  an 
inspection  of  the  St.  Louis  ex- 
change. 

"Monte  Cristo,"  the  big  Fox 
-pecial,  got  away  to  a  flying  start 
at  the  Randolpn,  Monday,  where 
there  was  a  holdout  from  two 
o'clock  in  the  afternoon  until  af- 
ter ten  in  the  evening. 


Jesse  J.  Goldburg,  president  of 
Independent  Pictures  Corpora- 
tion stopped  over  in  Chicago  for 
a  few  hours,  Monday,  en  route  to 
Los  Angeles,  where  he  is  going 
on  company  business.  Mr.  Gold- 
burg's  views  coincide  with  other 
leaders  in  the  independent  field 
in  regard  to  the  outlook  for  1923, 
which,  he  believes,  will  be  one  of 
the  greatest  years  for  the  inde- 
pendent productions  and  inde- 
pendent distributors. 


Charles  H.  Ryan,  popular  man- 
ager of  the  Garfield  Theatre  on 
Madison  Street,  is  now  the  proud 
father  of  two  future  exhibitors, 
the  stork  having  paid  another 
visit  to  the  residence  of  Mr.  and 
Mrs.  Ryan,  on  January  21st.  Ac- 
cording to  the  proud  papa,  who 
has  been  in  charge  of  the  Gar- 
field for  the  past  eleven  years, 
mother  and  son  are  doing  nicely. 


Opening  day  for  Douglas  Fair- 
banks in  "Robin  Hood,"  at  the 
Roosevelt  was  one  of  the  great- 
est in  the  history  of  this  house 
and  indications  are  that  the  at- 
tendance during  its  run  will  equal 
the  record  established  bv  "When 
Knighthood  Was  In  Flower," 
backed  as  it  was  by  the  tremen- 
dous advertising  campaign  car- 
ried on  by  the  Hearst  publica- 
tions. 


Dee  Robinson's  Madison  Thea- 
tre, Peoria,  recently  played  to 
three  thousand  kids,  the  occasion 
being  a  big  Jackie  Coogan  birth- 
day party  at  that  house.  A  sixty- 
four  pound  birthday  cake,  three 
and  one-half  feet  in  diameter, 
was  one  of  the  features  of  the 
celebration  and  every  kid  attend- 
ing was  presented  with  a  piece 
of  this  monster  cake. 


Berney  Russell,  of  Russell  Pro- 
ductions, who  has  been  at  the 
Chicago  headquarters  of  his  or- 
ganization since  before  Christmas, 
will  return  to  the  Russell  coast 
studios  within  a  few  days  to  re- 
sume his  duties  as  production 
manager.  Elaborate  plans  for 
Russell  Productions'  1923  pro- 
gram were  mapped  out  during  his 
stay  in  Chicago  and  botb  W.  D. 
Russell  and  Berney  Russell  in- 
tend to  make  Russell  Productions 
an  important  factor  in  the  inde- 
pendent field  this  year. 


The  Kinrma,  Log  Anaeles,  used  this 
display  ad   to  announce      Omar  the 
Tentmaker." 


L.  M.  Rubens  left  for  Califor- 
nia on  Wednesday  of  this  week 
to  join  his  wife  and  family,  who 
have  been  in  Los  Angeles  for  a 
good  part  of  the  winter.  He  will 
make  his  headquarters  on  the 
coast  at  the  Ambassador  Hotel, 
Los  Angeles,  returning  to  Illinois 
as  soon  as  he  can  persuade  his 
family  that  the  weather  has  suf- 
ficiently moderated  in  this  dis- 
trict,  which   may   be  from  one 


Bert  Ennis,  representative  of 
Sawyer  Lubin  Productions,  has 
been  in  Chicago  for  several  days 
working  on  the  advertising  and 
exploitation  campaign  in  the  in- 
terests of  "Quincy  Adams  Saw- 
yer," which  opens  at  the  Chicago 
on  January  29th.  The  campaign 
started  with  teaser  ads  in  vari- 
ous daily  papers  and  interesting 
developments  are  promised  by 
this  live  publicity  man. 


558 


Motion  Picture  News 


EXHIBITORS'     REPORTS     ON     NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 

Thirty  Days — 

About  the  average  Reid  picture  j 
drew  well.    (Middle  West.) 


Wallace  Reid  was  popular  here 
and  his  followers  flocked  to  see  the 
production,  following  the  news  of 
his  death.    (Middle  West.) 

Missing  Millions — 

The  attendance  held  up  good  all 
week  with  this  one.  (Middle  West.) 

Making  a  Man — 

Should  appeal  to  any  audience. 
Very  good  week's  business.  (Mid- 
dle West.) 

When  Knighthood  Was  in 
Flower — 

Did  not  hold  up  as  well  as  ex- 
pected. In  fact,  lots  of  vacant  seats 
when  second  half  of  the  week 
started.   Business  fair.  (East.) 


My  patrons  wrote  letters  asking 
me  if  I  could  re-book  this,  and  if 
there  were  any  more  pictures  as 
good  being  made.  (West.) 


Anna  Ascends — 

Fair  picture ;  business  not  up  to 
standard.  (West.) 


A  Daughter  of  Luxury — 

Fair  picture.  Good  business. 
(Middle  West.) 


Manslaughter — 

A  picture  my  patrons  enjoyed  and 
passed  good  word  regarding;  did 
good  business.  Meighan  great  fa- 
vorite here.   (Middle  West.) 

The  World's  Applause — 

Good  feature  in  which  Kathlyn 
Williams  more  than  shared  honors 
with  the  star.  Had  popular  appeal. 
Good  business.  (Middle  West.) 


5  i|iErs     r,  !  !1  S»  r  "  ^ "-' 

£  WEE!  BEGIRRmS  TODAY   SUNDAY.  JAN.  14 


METRO  PRESFKT*^? 

VIOLA  DANA 

IN  AH  EXClTiMQtOMt'OY-DHAMA  *V,(1H 

iove  in  the  dark 


J        ^=B5>-  i 

-  CULLEN  LANDIS  AND  ARLIBE  PRETTY  ; 

l    CNIISTIE  COatlY    "THE  CNASED  BRIDE  | 
aPgBBMHMRT  I  WWII  BW'I 


'OUNG  RAJAS' 

GQcwamountQicton 


And  Another  Wonder  Program 

BURCKLEY  and  BECKER 

"Speed  an  Evening  at  Home." 
The  Young  Russian  Violinist 

DAVID  RUBINOFF 

In  Classical  and  Popular  Repertoire 
Overture:  "Familiar  Operatic  Echoes " 

CAPITOL  SYMPHONY  ORCHESTRA 

OSCAR  F.  BAUM,  Conducting 


brlliant 
supporting 
cast  includes 
Wanda  Hawley 
and  Charles  Ogle 

You'll  Surely  Want  to  See  "Rody"  aa 
the  Athletic  Idol  of  Harvard  in  this  latest 
and  greatest  of  Valentino's  lore  dramas. 
NOW  PLAYING! 

COmSO—  T\«  0-*imt  TLriErr  Znr  M*i*~ {Hf 


HE 


'     ^  sr.  PAUL  S 

MILLION DOLlAapLAVHOt/. 


Ad  on  "  The  Young  Rajah,"  featuring  star  heavily,  used  by  the  Capitol.  St.  Paul 


GOLDWYN 

Gimme — 

Not  a  big  picture,  but  a  pleasant 
one.  The  youngsters  here  like  Gas- 
ton Glass  and  praised  him  to  the 
skies  in  this  one.  (West.) 


by  patrons  of  this  house  and  this  one 
packed  them  in  every  night  of  the 
week.  (East.) 


Lots  of  comedy  and  sufficient 
deep  stuff.  Went  over  very  good. 
Receipts  held  up  well.  (Middle 
West.) 


Hearts  Aflame — 

An  entertaining  subject  attract- 
ing very  satisfactory  business  for 
seven  days.  Matinees  off,  but  eve- 
nings capacity.  (East.) 


The  Christian — 

This  one  went  over  big,  playing 
to  crowded  houses  for  a  week's  run. 
(Middle  West.) 

Mr.  Barnes  of  New  York— 

Not  so  good.  Business  fair.  It 
takes  big  pictures  to  get  them  in 
here.  (West.) 

FIRST  NATIONAL 

Oliver  Twist — 

Best  Coogan  picture  yet;  fine 
business  on  two  weeks'  run.  (Mid- 
dle West.) 


This  was  a  thriller  all  the  way. 
It  had  some  wonderful  camera 
work.  Went  big.  (East.) 


Trifling  Women — 

Good  picture ;  average  box  office 
attraction.    (Middle  West.) 

UNITED  ARTISTS 
Tess  of  the  Storm  Country — 

Stood  them  out  for  three  weeks, 
and  held  over  for  a  fourth.  (Middle 

West.) 


UNIVERSAL 

The  Flaming  Hour — 

Good  business  and  satisfactory 
picture.  (West.) 


The  Dangerous  Age — 

A  high  grade  feature.  Drew 
good  crowds.   (Middle  West.) 

Fury — 

Somewhat  heavy,  but  a  splendid 
feature  in  which  Barthelmess  and  a 
good  cast  are  seen  to  advantage. 
Business  good.  (Middle  West.) 

White  Shoulders — 

Went  over  nicely.  Patrons  com- 
mented favorably.   (Middle  West.) 


A  new  and  better  Tess  is  right. 
Went  over  big  here  to  excel- 
lent business.     Fine  photography. 

(East.) 


Still  holding  its  own  on  long  run. 
Doing  big.  (West.) 


One  Exciting  Night — 

A  different  Griffith  picture.  Not 
up  to  expectations  of  some,  but 
pleased  generally.  Excellent  attend- 
ance. (Middle  West.) 


1  Love  in  the  Dark "  ad  used  by 
I/oew's  Palace  theatre,  Washington 


METRO 

Enter  Madame — 

Clara  Kimball  Young  well  liked 


Douglas  Fairbanks  in  Robin 
Hood— 

A  great  picture  according  to  press 
and  public  and  exhibitor.  Let's  have 
another  as  good.  (West.) 


Broad  Daylight — - 

A  very  good  program  picture. 
Our  patrons  liked  it.  Nice  re- 
ceipts.   (Middle  West.) 


The  Flirt — 

Held  over  for  second  week  to 
fair  business.  A  fine  box  office 
number  which  was  well  liked  by 
most  patrons.  (East.) 


VITAGRAPH 

A  Front  Page  Story — 

Big  business  on  this.  Packed 
them  in  on  Monday  when  it  rained 
all  day  and  evening.  (West.) 


HODKINSON 

Slim  Shoulders — 

Put  on  a  fashion  show  with  this 
and  did  well.  (West.) 


A  Certain  Rich  Man — 

A  fair  enough  picture.  Attend- 
ance up  to  average.  (Middle  West.) 


WARNER  BROTHERS 

Heroes  of  the  Street — 

A  great  picture  playing  to  fine 
business.  Appeal  to  the  youngsters 
particularly  good,  the  balcony, 
which  sells  for  twenty-five  cents,  as 
compared  with  forty  for  the  first 
floor,  selling  out  first  at  almost 
every  show.   (Middle  West.) 


FOX 

Without  Compromise — 

Not  a  good  picture,  but  William 
Farnum  fans  came,  only  to  be  dis- 
appointed. However,  did  good  busi- 
ness. (West.) 


AL  LICHTMAN 
Thorns  and  Orange  Blossoms — 

One  of  the  best  pictures  that  we 
have  had  in  some  time.  A  real 
story,  beautiful  sets,  excellent 
photography  and  good  cast.  Audi- 
ence comment  great.  Excellent 
business.  (East.) 


PAT  HE 

Dr.  Jack — 

The  best  drawing  card  in  several 
weeks.  Played  to  big  houses  and 
made  a  big  hit  with  patrons.  (Mid- 
dle West.) 


STATE  RIGHTS 
The  JForlcTs  a  Stage — ■ 

Nothing  to  write  in  about.  Didn't 
do  so  well  .either.  (West.) 


What's  Wrong  With  the 
Women — 

•You  will  make  no  mistake  book- 
ing this  one.  Should  please  any 
audience.  (Middle  West.) 


February  3 ,  1923 


559 


PROGRAMS     FOR    THE    WEEK    OF    JANUARY  21ST 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK 


Capitol  Theatre — 

Overture — With  Divertisements — 
including  Songs,  Dances  and 
Novelties. 

Current  Events— Capitol  Magazine. 

Prologue— Orchestral  Presentation, 
"  Peg  o'  My  Heart." 

Feature — "  Peg  o'  My  Heart "  Laur- 
ette  Taylor — Metro. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — "  Phedre  "  and  Riesen- 
feld's  Classical  Jazz. 

Feature — "  When  Knighthood  Was 
in  Flower,''  Marion  Davies— 
Third  week. 

Rialto  Theatre — 

Overture — "  The  Sorcerer  s  Appren- 
tice "  and  Riesenfeld's  Class- 
ical Jazz. 

Current  Events— Rialto  Magazine. 

Specialty—"  High  Kicking,"  Evelyn 
Law — in  a  Music  Film. 

Feature — "  Dark  Secrets  "  —  Doro- 
thy Dalton — Paramount. 

Specialty—"  Valse  Brilliante  "—Lil- 
lian Powell. 

Added  Attraction—"  He  Raised 
Kane "  of  the  New  Leather 
Pushers  Series,  Reginald  Den- 
ny. 

Comedy—"  In  Dutch. 
Recessional — Organ. 
Cameo  Theatre — 

Overture — Schubert  Selection. 
Current  Events— Cameo  News  Pic- 
torial. 

Cartoon — Cheating  a  Cheater. 
Musical — Xylophone. 
Scenic — King  Winter. 
Comedy— The  Dutiful  Dub— Harold 
Lloyd. 

Feature— "  Milady,*'  American  Re- 
leasing. 

Recessional — Organist. 

Criterion  Theatre — 

Feature — Nazimova  in  Salome. 

Astor  Theatre — 

Feature — The  Third  Alarm — F.  B. 
O. 

Lyric  Theatre — 

Feature — Hunting  Big  Game. 
Mark-Strand  Theatre — 

Overture — Excerpts  from  "Lucia  di 
Lammermoor  "  with  Sextette. 


Starting  Todav 
D.V.  GRIFFITH 


ONE* 
EXCITING 
^  NIGHT 


ITRAfEXtgy 

.  CAN DAL  BETWEEN 
ilffferflKVOR  ANDTHE  NEV/SPAPER.' 

-FIRST  EXCLUSIVE  SH0WIN6 

^^FROMT  PACE 


CHICAGO 


mm 


m 


W  WITH 

I  ALL  STAR 
CAST 


V  Sr.ABKIJNO 
COMEDY  DBA  MA 

This  Picture 
Will  Get   In  the 
Seat    With  You. 

THE  BK.dtsr 

SCOOP 
IN  FILM  DOM 


Barbee's  theatre.  Chicago,  ttstd  this  to  advertise  "A  Front  Page  Story.' 


Current  Events — Topical  Review. 
Prologue — Oriental  introduction  to 
Feature. 

Feature — "Omar,  the  Tentmaker," 
Guv  Bates  Post — First  Nation- 
al. 

Comedy- — Chicken  Dressing  —  Earl 

Hurd. 
Recessional — Organ. 


BROOKLYN 


Mark-Strand  Theatre — 

Feature — "When  Knighthood  Was 
in  Flower,"  Marion  Davies — 
Paramount. 


LOS  ANGELES 


{Striking  ad  on  "One  Exciting  Night" 
used  by  the  Pershing  theatre,  St.  Louis 


Grauman's  Theatre — 

Overture — Madame  Butterfly. 

Current  Events — Pathe  Weekly. 

Music — Organ  Medley  with  Slides. 

Comedy — The  Agent — Larry  Semon 

Specialty  —  Musical  Act  entitled 
"  Ritz  Carlton  Cafe  in  Mexico," 
with  cabaret  of  songs  and 
dances. 

Feature — "Anna    Ascends,"  Alice 

Brady — Paramount. 
Theatre  will  close  for  four  weeks 
— repairs. 

California  Theatre — 

Overture  —  Symphony  Concert — 
"The  Bohemian  Girl";  Jam- 
felts  Prelude  and  Syncopated 
Impressions. 

Current  Events — Fox  and  Interna- 
tional News. 

Novelty — Col.  Heeza  Liar's  Treas- 
ure Island. 

Feature — "  Gimme  " — Gaston  Glass 
— Goldwyn. 

Novelty — Topics  of  the  Day. 

Next  W  eek — "  The  Christian." 


Hill  Street  Theatre — - 

Overture — Orchestra. 
Current    Events  —  International 
News. 

Comedy — Best  Cellars — Eddy  Barry 
Novelty  —  Hodkinson's  Author 

Series — Mark  Twain. 
Serial  —  Fourteenth    Episode  of 

"  Buffalo  Bill." 
Feature  —  "A  Front  Page  Story" — 

Vitagraph. 
Added    Attraction — Sketch— twenty 

minutes  —  "Ask    Dad,  He 

Knows,"  by  Joseph  Jackson. 
Symphony  Theatre — 
Overture — Orchestra. 
Current  Events — Fox  News. 
Added    Attraction — •"  Young  King 

Cole,"  Leather  Pushers. 
Comedy — Lazy  Bones — Clyde  Cook. 
Feature — "Without  Compromise"— 

William  Farnum — Fox. 
Recessional- — Organ. 
Kinema  Theatre — 
Feature — "  Fury,"  Richard  Barthle- 

mess — First   National,  Second 

Week. 

Mission  Theatre — 

Feature — "  Suzanna,"  Mabel  Nor- 
man —  Allied  P  &  D  Fifth 
Week. 

Grauman's  Rialto  Theatre — 

Feature—"  To  Have  and  to  Hold  " 

— Paramount,  Fourth  Week. 
Grauman's    Hollywood  The- 
atre— 

Feature  —  "  Douglas  Fairbanks  in 
Robin  Hood"— U.  A.,  Four- 
teenth Week. 

Loew's  Theatre — 

Feature — "Hearts  Aflame," — Metro, 
Second  Week. 

Pantages  Theatre — 

Feature — "  The  Prince  and  the  Pau- 
per " — American — Releasing. 

Comedy — Hall  Room  Boys. 


Chicago  Theatre — 

Overture — "  Capriccio  Italienne." 
Specialty— "A  Southern  Nocturne." 

Hold  &:  Leonard. 
Topics  of  the  Day. 
Novelty — Topics  of  the  Day. 
Current  Events — News  Weekly. 
Music — Organ  Solo — "  Blue  "  Jesse 

Crawford,  organist. 
Scenic. 

Specialty — "  Coral  and  Jade,"  Pearl 
Frank,  Roy  Deiterich  and 
Abbott  Dancers. 

Feature—"  Peg  O'  My  Heart,  Lau- 
rette  Taylor— Metro. 

Cartoon. 

Next  Week—"  Quincy  Adams  Saw- 
yer." 

Tivoli  Theatre — 

Overture — "  Tannhauser." 
Noverty  —  Literary    Digest  —  "  In 

Bluebird  Land." 
Vocal—"  I  Hear  You  Calling  Me," 

Walter  Pontius,  soloist. 
Current  Events— News  Weekly. 
Music— Organ  Solo—"  Carolina  in 

the  Morning." 
Scenic. 

Specialty—"  The  Weather  House." 
Feature—"  Shadows,"  Al  Lichtman. 
Comedy — "  The    Electric  House," 

Buster  Keaton. 
Next  Week—"  Trifling  Women." 
Riviera  Theatre — 
Overture— Introduction  to  Contest 

— "  Old    Popular    Songs  vs. 

Grand  Opera." 
Organ — Introduces    each  number 

with  slides— "Love's  Old  Sweet 

Song,"     "One     Fine  Day," 

"  Songs  of  the  South." 

Page  from  the  "Family  Album," 

Quartette  from  "  Rigoletto." 
Feature—"  Sure  Fire  Flint,"  Johnny 

Hines— Affiliated. 
Comedy—"  The    Electric  House," 

Buster  Keaton. 
Next  Week — "  Trifling  W  omen." 
McVicker's  Theatre — 
Overture — "  Findlandia." 
Specialty — Spitalny's  Classical  Jazz 

— "The  Mermaid's  Awakening." 


STARi—  DfliMnt  Phillip)    kennel*  Htrlin  -6<ucr  McR* 

"  RIALTO  MELODY  BOYS 
OUR  GANG  COMEDY 


Crayon    anil    ink    art    ad    on    "  The 
World's  a  staar  "  nt  the  Uialto  theatre, 
Washington 


b60 


Motion  Picture  News 


Art  ad  prepared  by  Richard  A.  Addison, 
publicity    director.    Pick  trick  theatre, 
San  Diego,  for  "Brothers  Under  the 
Skin." 

Novelty — Fun  from  the  Press. 

Current  Events— McVicker's  News 
and  Views. 

Specialty — Hawkins  Sisters  in  Har- 
mony Songs. 

Music — Organ  solo — W.  Remington 
Welch  at  the  organ  playing  one 
of  his  own  compositions. 

Cartoon — Inkwell  Laugh-O-Graphs. 

Feature  —  "  My  American  Wife," 
Gloria  Swanson — Paramount. 

Comedy — F.  O.  B.  Africa. 

Next  Week — "  Java  Head." 

Roosevelt  Theatre — 

Feature  —  Douglas  Fairbanks  in 
"  Robin  Hood." 

Woodlawn  Theatre — 

Overture — Selected. 

Novelty — Stars  of  the  Screen  as 
Seen  Away  from  Duty. 

Current  Events — Woodlawn  News 
and  Views. 

Novelty — Topics  of  the  Day. 

Cartoon — Aesop  Fables. 

Musical — Second  Hungarian  Rhap- 
sody. 

Feature — "  The  Pride  of  Palomar  " 

— Paramount. 
Recessional — Organ. 
Next  Week — "  Kick-In." 
Randolph  Theatre — 
Overture — Organ  Selections. 
Current      Events  —  International 

News. 

Feature — "  Monte  Cristo  " — Fox. 

Next  Week — "  The  Flame  of  Life." 

Barbee's  Theatre — 

Current  Events — Topics  of  the  Day. 

Scenic. 

Novelty — Screen  Snapshots. 
Feature —  A  Front  Page  Story." 
Coming    Feature — "  Thirty  Days," 
Wallace  Reid — Paramount. 


Comedy  —  '  'Salt  Air,"  Bobbie 
Dunn. 

Recessional — Orchestra. 
Boston  Theatre — 

Overture — Orchestra. 
Comedy— "Out  of  Place,"  Al  St. 
John. 

Current  Events  —  Pathe  News 
Weekly. 

Noveltv  —  Topics,  of  the  Day — 
Pathe. 

Feature  —  "  Thorns  and  Orange 
Blossoms,"  Al  Lichtman — Pre- 
ferred. 

Cartoon — Aesop's  Fables. 

Recessional — Orchestra. 

BALTIMORE^ 

Rivoli  Theatre — 

Overture  —  '*  Raymond,'"  Rivoli 

Symphony  Orchestra. 
Current  Events — Rivoli  News. 
Vocal — Solo. 

Novelty — Selected  screen  magazine. 
Feature — "  Fury,"  Richard  Barthle- 

mess — First  National. 
Recessional — Organ. 
Next  week — "  Broken  Chains." 
Parkway  Theatre — - 

Overture — Parkway  Orchestra. 
Current   Events — Parkway  Topical 
Review. 

Comedv— "  All  Wet,"  Al  St.  John. 
Vocal  —  Duet  —  "My  Wild  Irish 
Rose." 

Feature — My  Wild  Irish  Rose — 
Vitagraph. 

Metropolitan  Theatre — 

Overture  —  Metropolitan  Concert 
Orchestra. 

Cartoon — Aesop's  Film  Fables. 

Current  Events — Metropolitan  Top- 
ical Review. 

Comedy — "  Mud  and  Sand,"  Stan 
Laurel. 

Vocal  Solo. 

Feature  —  "  The  Woman  Who 
Fooled  Herself  "— Mav  Allison 
—Allied  P.  &  D. 

Next  Week — "  Making  a  Man." 

Wizard  Theatre — 

Overture — Wizard  Orchestra. 
Cartoon — Aesop's  Film  Fables. 
Current     Events — Topics    of  the 
Day. 

Feature  —  "The  Beautiful  and 
Damned  "  —  Marie  Prevost  — 
Warner  Bros. 

Recessional — Organ. 


BOSTON 


Loew's  State — 

Overture — "  A  Midsummer  Night's 

Dream  " — Orchestra. 
Novelty — Screen  Snapshots. 
Current     Events  —  Pathe  News 

Weekly. 

Novelty — Topics  of  the  Dav — 
Pathe. 

Comedy — "  Salt  Air,"  Bobbie  Dunn. 

Feature — "Tess  of  the  Storm  Coun- 
try," Mary  Pickford — United 
Artists. 

Recessional — Organ. 

Loew's  Orpheum — 

Overture — Orchestra. 

Current  Events  —  Pathe  News 
Weekly. 

Noveltv — Topics  of  the  Dav — 
Pathe. 

Music — Orchestra. 

Feature — "  Hearts  Aflame  " — Para- 
mount. 


Blue  Mouse  Theatre — 

Current  Events — Pathe  News. 

Comedy — Selected. 

Feature — "One   Week  of   Love" — 

Hammerstein  —  Tearle  —  Selz- 

nick. 

Century  Theatre — 

Overture — Century  Symphony  Or- 
chestra. 

Current  Events — Century  Topical 
Review. 

Comedy — "No  Luck" — Lloyd  Ham- 
ilton. 

Musical  Interlude — Century  Orches- 
tra and  vocalists. 

Novelty — Scenic  selections. 

Feature — "Kick  In" — Paramount. 

Next  week  —  "  The  World's  Ap- 
plause." 

New  Theatre — 

Overture — New  Theatre  Orchestra. 
Current  Events — Pathe  News. 
Comedy— "All  Wet,"  Al  St.  John.' 
Feature — "  Silver     Wings."  Mary 

Carr — Fox. 
Next  week — Dr.  Jack. 


SAN  FRANCISCO 


Loew's  Warfield  Theatre — 

Overture — "  Little  Bit  of  Every- 
thing." 

Novelty — Minute  Reviews. 

Specialty — Bessie  Clayton  and  sev- 
eral dancers ;  second  week. 

Musical — I  nterpolation  from 
"Spring" — Violin  Solo  from 
"  East  Is  West." 

Comedy — Twin  Husbands. 

Feature — "Toll  of  the  Sea" — Metro. 

Recessional — Organ. 

California  Theatre — 

Overture — Narcissus — Organ. 
Current    Events — California  News 
Review. 

Scenic  —  Dream  Pictures  of 
America's  Wonderland. 

Added  Attraction  —  The  Chicken 
Bone  Crusher. 

Specialty — Ben  Black's  Band  Play- 
ing numbers  and  with  dances. 

Feature — "A  Daughter  of  Luxury  " 
— Paramount. 

Recessional — Organ. 

Granada  Theatre — 

Overture — Pilgrim's  Progress  on 
Organ  and  "  I'm  Going  to 
Wind  Up  in  Maryland." 

Current  Events — News  Weeklies. 

Comedy — Hazel  from  Hollywood. 


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B11ILD0G  DRUMMON 


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lights!  Complete  darknes'  A  billet  strug- 
gle— one  man  against  overwhelming 
odds!  A  battle  of  wits  between  an  adven- 
turer, an  army  officer  and  a  gang  of  the 
cleverest  criminals  in  the  world' 

With 

CARLYLE  BLACKWELL 


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Children  10c 


The  Casino  theatre,  Des  Moines,  -adver- 
tised ''Bulldog  Drummond"  trith  this 
copy. 

Scenic — Pathe  Review. 

Specialty — Paul    Ash    and  Synco- 

Symphonists  presenting  musical 

numbers,  solos,  and  dances. 
Novelty — Fun  from  the  Press. 
Feature — "  Thelma  "  F.  B.  O. 
Recessional — Organ. 
Tivoli  Theatre — 
Overture — Included    with  Colored 

Prizma  Picture. 
Novelty — The  Mirror. 
Current  Events — Kinograms. 
Added    Attraction  —  "  Fruits  of 

Faith  "—Will  Rogers— Pathe. 
Feature — "  The    Hottentot  " — First 

National. 
New  Portola  Theatre — 
Feature — Dr.  Jack — Harold  Lloyd— 

Pathe— Sixth  Week. 
Imperial  Theatre — 
Overture  —  March    of    Toys  and 

Sympathy. 
Current  Events — News  Weeklies. 
Comedy — The  Chased  Bride. 
Scenic  —  Pathe  Color  —  Berenese 

Alps. 

Feature — "  Salome." 


WASHINGTON 


"  Salome  "  ad  run  in  Los  Angeles  newspapers  by  the  California  theatre. 


Crandall's  Metropolitan — 

Overture — Northern  Rhapsody. 

Extra — Musico-dramatic  prologue 
furnished  by  the  Metropolitan 
Quartette  and  Miss  Washing- 
ton. 

Current  Events — Pathe  News. 

Comedy — "  The  Counter  Jumper," 
Larry  Semon. 

Feature — "Skin  Deep"  (First  Na- 
tional). 

Next  Week—"  One  Week  of  Love." 

Loew's  Palace — 

Overture — "  Swanee  Blues."  Nola. 

Current  Events  —  Pathe  News — 
Topics  of  the  Day. 

Comedy — "  Chop  Suey  "  —  Educa- 
tional. 

Novelty  —  Educational  —  Screen 
Snapshots. 

Feature — "Thirty  Days,"  Wallace 
Reid — Paramount. 

Next  Week — "  Dark  Secrets." 

Loew's  Columhia — 

Feature  —  Douglas  Fairbanks  in 
"  Robin  Hood  "  (United  Art- 
ists)— continued. 

Next  Week — "One  Exciting  Night." 

Moore's  Bialto — 

Current  Events — Fox  News. 

Comedy — "  My  Hero." 

Feature — "  Burning  Sands"— Para- 
mount. 


February  3  ,  1923 


561 


DETROIT 


Adams  Theatre  — 

Overture— Slavic  Rhapsody. 

Current  Events — Local  and  News 
Weeklies. 

Feature — The  Flirt — Universal. 

Recessional — Organ. 

Broadway  Strand — 

Overture — Orchestra. 

Feature — "Suzanna" — Mabel  Nor- 
mand — 1st  National. 

Comedy — "  He  Raised  Kane." 

Added  Attraction— "Leather  Push- 
ers." 

Recessional — Organ. 
Capitol  Theatre — 

Overture — Masaniello  Overture. 
Current  Events— Pathe  News. 
Prologue — Irish  Sons  and  Dances. 
Feature — "  Peg   o'    My    Heart  " — 

Laurette  Taylor — Metro. 
Comedy — "  One  Saturday  Night." 
Recessional — Organ. 
Next  Week  —  "  Back  Home  and 

Broke." 

Fox  Washington  Theatre — 

Feature — "Dr.  Jack" — Harold  Lloyd 
—Pathe. 

'  The  Runaway  Dog"— Third  Week 

Continued. 
Madison — 

Feature — "  The  Hottentot  " — First 
National  —  Second  Week  — 
Transferred  from  the  Capitol. 


BUFFALO 


Shea's  Hippodrome — 

Overture — "  William  Tell." 

Organ  recital — (a)  "  Parade  of  the 
W  ooden  Soldiers,"  (b)  "Every 
Wednesday  Night ;"  Played  by 
Albert  Hay  Malotte. 

Feature — "  Kick  In  " — Paramount. 

Comedy — "The  Haunted  House" — 
Sunshine. 

Current  Events — Hippodrome  Re- 
view. 

Vocal — Solo  by  Delia  Samaloff,  so- 
prano. 

Next  week — "Trifling  Women." 
Lafayette  Square — 

Overture — Recital  on  Wurlitzer  bv 

William  O'Neil. 
Current  Events — Fox  News. 
Feature — "  Notoriety  " — S.  R. 
Comedy — "  Snub  "  Pollard. 
Next  week — "  The  Yosemite  Trail." 
Loew's  State — 

Overture-Medley  of  Popular  Airs, 
played  by  concert  orchestra. 


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Jack  "  ad  used  bit  the  Grand  theatre,  Pittsburgh 


Current  Events — Pathe  News. 
Feature— "The  Toll  of  the  Sea" 
Metro. 

Comedy — "The  Dumb  Waiter." 
Cartoon — "  Mutt  and  Jeff." 
Olympic — 

Overture — Organ  recital  at  Wur- 
litzer by  William  Wirges,  Jr. 

Current  Events  —  International 
News. 

Feature — "  The    Ghost     Patrol  " — 

Universal. 
Comedy — "  He  Haw  " — Century. 
Added    Attraction—"  The  Leather 

Pushers  " — Round  Six. 
Mark-Strand — 

Overture — Prof.  Herbert  Alvin 
Houze  at  Strand  organ. 

Current  Events — Kinograms. 

Feature — "  A  Rogue's  Romance  *' — 
Earl  Williams — Vitagraph. 

Comedy—"  Hard  Knocks  and  Love 
Taps  " — Sennett. 

Nex  week — "I  Am  the  Law  " — S.  R. 
This  feature  will  mark  the  passing 
of  the  Strand  theatre. 

Shea's  North  Park — 

Feature—"  D'r.  Jack  "  —  Harold 
Lloyd — Pathe. 

Added  feature — "  Seeing's  Believ- 
ing " — Viola  Dana — Metro. 

Palace- 
Feature — "My  Wild  Irish  Rose" — 
Vitagraph. 


sr.  louis 


Art  ad  for  "The  Village  Blacksmith  " 
at  the  William  Fox  Terminal  theatre, 
yrirark.  S.  ./. 


Mi-»ouri  Theatre — 

Overture — "  Carolina  in  the  Morn- 
ing " — Missouri  Symphony  Or- 
chestra. 

Current  Events — Missouri  News 
and  Magazine. 

Novelty — Fun  from  the  Press. 

Music — Organ  Solo  —  "  Souvenir," 
Stuart  Barrie. 

Special — Egbert  Van  Alstyne  Com- 
pany in  his  latest  song  suc- 
cesses. 

Comedy — "  The  Counter  Jumper  " — 
Larry  Semon. 

Feature — "  Ebb  Tide  " — Paramount. 

Recessional — Organ. 

New  Grand  Central — 

Overture — "  Oberon  " — New  Grand 
Central  Orchestra. 

Current  Events  —  Grand  Central 
News  and  Views'. 

Novelty — Topics  of  the  Day. 

Music — Organ  Solo — "Take  Me 
Away  With  You."  Oscar  H. 
Jost,  Organist. 

Musical  Special — Oriole  Terrace- 
Brunswick  Record  Orchestra  in 
late  hits. 

Comedv — "  P.-xst"  -ind  Paper" — 
"  Snub  M  Pollard. 


Feature — "  Omar,  the  Tentmaker  " 
1st  National. 

West  End  Lyric  and  Capitol 
Theatres — 

Overture — "  Obei-on." 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day. 

Music — Organ  Solo — "  Take  Me 
Away  With  You." 

Comedy—"  Glad  Rags  "—Bull  Mon- 
tana. 

Feature — "  The  Third  Alarm  " — F. 
B.  O. 

Dehnonte  Theatre — 

Overture — Humfeld's  Delmonte  Or- 
chestra. 

Current  Events — News  and  Views. 

Novelty — Fun  from  the  Press. 

Specialty — Leo  Ornstein,  Pianiste. 
in  own  selections  and  classics. 

Vocal — Guido  Ciccolini.  tenor;  Vera 
Curtis,  soprano,  in  vocal  selec- 
tions. 

Feature — "  Pawned  " — Sclznick. 
Rivoli  Theatre — 

Overture — lansen's  Rivoli  Orches- 
tra. 

Current  Events  —  International 
News  and  Views. 

Novelty — Fun  from  the  Press. 

Comedy — Century. 

Added  Attraction  —  Round  Three 
Leather  Pushers — "  The  Chick  - 
asha  Crusher." 

Feature — "The  Power  of  a  Lie" — 
Universal. 

William  Fox  Liberty — 

Overture — Liberty  Concert  Orches- 
tra. 

Current    Events — Fox    News  and 

Views ;  Educational. 
Cartoon — Mutt  and  Jeff. 
Comedy—"  Rides  and  Slides." 
Feature — "  Without  Compromise  " — 

William  Farnum— Fox. 

Columbia  Theatre — 

Overture — Columbia  Concert 
chestra. 

Current    Events — Fox  News 

Views ;  Educational. 
Cartoon — Mutt  and  Jeff. 
Comedv — "  Rides  and  Slides." 
Serial—"  Plunder  "—Pearl  White— 

Pathe. 

Feature— "Mv  Wild  Irish  Ro^e"— 

Vitagraph. 
Also  five  acts  of  vaudeville. 

KANSAS  CITY 

Newman  Theatre — 

Overture — Selections  of  hits  from 
popular  musical  comedies. 

Current  Events  —  Newman  News 
and  Views. 

Musical — Organ  Selections. 

Comedy — Mermaid  Comedv. 


Specialtv  —  Zereyn  and  Louella, 
'•  The  Pirate  Love  Dance,"  and 
The  Misses  Dennis,  harmony 
trio. 

Novelty  —  Coon-Sanders,  novelty 
singing  orchestra,  presenting  a 
comic  novelty,  "  In  Jail." 

Feature — "  Kick  In,"  Paramount. 

Next  Week — "  One  Exciting  Night.'' 

Liberty  Theatre — 

Overture — Selections. 

Current  Events  —  Pathe  and  Fox 
News. 

Musical — Organ  Selections. 
Feature  —  "  Dr.     Jack,"  Harold 

Lloyd,  Pathe  (Second  week). 
Next  Week — Same. 
Royal  Theatre — 
Overture — Selections. 
Current    Events  —  Royal  Screen 

Magazine. 
Musical — Organ  Selections. 
Comedy  —  "  The  Frozen  North," 

Buster  Keaton. 

'■  i)  r  Nealy,  the  singing 

policeman. 
Feature — "  The  Pride  of  Palomar." 

Paramount. 
vext  Week — "  Making  a  Man." 
Twelfth  Street  Theatre — 
( Kerture — Selections. 
Current  Events  —  Twelfth  Street 

Screen  Magazine. 
Musical — Organ  Selections. 
Comedv — Pathe  Cartoon,  "  Aesop's 

Fables." 

Feature — "  Dark  Secrets,"  Dorothy 

Dalton,  Paramount. 
Next  Week — "  Shadows."'  Al  Licht- 

man  Corporation. 


CINCINNATI 


Strand  Theatre- 
Overture — Strand  Orchestra. 

•"•'rrent  Events — Pathe  News  

Comedy  —  Casey  Jones,  Jr. — Mer- 
maid. 

Feature — "Shadows" — Al  Lichtman. 

Next  Week — Nero. 

\^  alnut  Theatre — 

Overture — Walnut  Orchestra. 

Current  Events — Pathe  News. 

Novelty — Topics  of  the  Day — Fun 
from  the  Press. 

Feature — "  Under  Two  Flags  " — 
Priscilla  Dean — Universal. 

Next  Week — World's  Applause. 

Gift*  Theatre — 

Feature — "Tcss  of  the  Storm  Coun- 
try"—Mary'  Pickford— U.  A.— 
Fourth  week. 

Next  Week — "One  Exciting  Night." 


"Aorth  of  the  Rio  Grande"  ad  pre- 
pared Off  Richard  A.  Adison.  publicitu 
director  for  the  Pick-trick  theatre,  San 
Diego. 


562 


Motion  Picture  News 


ALHAMBRA 


NOW  PLAYING! 

SPECIAL  XHAS  PROGRAM 
WOK  i  uk  m  ars  wuii 

tr  wrou  runs  —*^yr^ 

JhusflMayet  fireants 


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STEWART 

A  Question 
Of  Honor 


of  ttte  W»t.  ,  -  _  ■  can. 
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AND  WHAT  WAS  HER  REWARD! 
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IT  IS  A  QUESTION  OF  HONOR! 


Three-column  art  ad  for  "A  Question 
of  Honor,"  used  bit  the  Alhambra  the- 
atre, Los  Angeles 

Capitol  Theatre — 

Overture — Capitol  Orchestra. 

Current  Events — Capitol  News. 

Short  Subjects — Collegiate  Stuff — 
Sports  review. 

Musical  number — Hits  of  the  Day- 
Capitol  Jazz  Unit. 

Featu  re  —  "The  Hottentot" — Fi  rst 
National. 

Next  Week — "  Kick  In." 


INDIANAPOLIS 

Circle  Theatre — 

Feature  —  Douglas  Fairbanks  in 
"Robin  Hood''  (second  week). 

Next  Week — "  Fury." 

Colonial  Theatre — 

Current  Events — Pathe  News. 

Cartoon— Aesop's  Fables. 

Comedy  —  "  Lazy  Bones,"  Clyde 
Cook. 

Feature — "  A  Daughter  of  Luxury  " 

— Paramount. 
Next  Week — "  Making  a  Man." 
Palace  Theatre — 
Current  Events — Pathe  News. 
Cartoon — Aesop's  Fables. 
Novelty- — Literary  Digest. 
Comedy — Lloyd  re-issue. 
Feature — "White  Shoulders,"  Kath- 

erine  McDonald. 
Vaudeville — Six  acts — Keith's. 
Next  Week — "  The  Woman  Who 

Fooled  Herself." 
Apollo  Theatre — 
Current  Events — Fox  Weekly. 
Comedy — "  The    Champeen," — Our 

Gang. 

Musical  Features  —  Hoosier  Har- 
mony Trio  and  Virgil  Moore's 
Apollo  Entertainers. 

Feature — "  Heroes  of  the  Street," 
Wesley  Barry — Warner  Bros. 

Next  Week  —  "  My  Friend,  the 
Devil." 


OMAHA 


Sun  Theatre — 

Feature — One  Week  of  Love  — 
Hammerstein-Tearlc — Sclznick. 

Comedy — Captain  Tuttle  and  the 
Grass  Widow. 

Current  Events  —  International 
News. 

Next  Week — Quincy  Adams  Saw- 
yer. 

World  Theatre — 

Feature  —  Another  Man's  Shoes — 
Universal. 


Six  acts  vaudeville. 

Next  Week— A  Broken  Doll. 

Moon  Theatre — 

Feature— Ridin'  Wild— Hoot  Gib- 
son— Universal. 

Comedy — A  Social  Error — Hodkin- 
son. 

Feature  (Second  part  of  week)  — 

Fires  of  Hate — Universal. 
Strand  Theatre — 
Overture — "  Robin  Hood." 
Feature  —  "Douglas  Fairbanks  in 

Robin   Hood"— U.   A.  (Two 

weeks.) 
Empress  Theatre — 
Features — The  Kentucky  Derby  — 

Universal  Jewel. 

Burning  Sands — Paramount. 
Four  Acts  of  Vaudeville. 
Rialto  Theatre — 
Feature  —  "  Shadows  " — Al  Licht- 

man. 

Overture — Poet  and  Peasant  —  von 
Suppe. 

Comedy — City  Chap — Al.  St.  John. 
Current  Events  —  Kinograms  and 

Fun  from  Press. 
Recessional  —  Organ   solo  —  Auld 

Lang  Syne. 
Next  Week — Heroes  of  the  Street 

SEATTLE 

Coliseum  Theatre — 

Overture — Southern  Rhapsody- — Or- 
chestra. 

Current  Events — Pathe   News  and 

Kinograms. 
Novelty — Fun  from  the  Press. 
Comedy — Great  Scott. 
Musical — Violin      solo  —  "Mighty 

Lak  a  Rose." 
Feature — "  The  World's  A  Stage," 

S.  R. 

Recessional — Organ. 

Next  week — "  Broken  Chains." 

Columbia  Theatre — 

Overture — Slavic    Rhapsody  and 

Lovely  Luzerne. 
Current       Events  —  International 

News. 

Novelty — Topics  of  the  Day. 
Comedy — Farm  Follies. 
Feature — "  The   Flaming   Hour  " — 
Universal. 


Harold 
Lloyd 


Dr.  Jack 

Five  Reels  of  Lau|hter 


Od 


eon 


NKXT  MONDAY 


TOOAY 
AND 

lUMuun 


Tk  OaUtaafe*  Fun  <*  *.  Y_ 

"WW'iWrmoiAHtW— »T 


Recessional — Organ. 

Next  Week — The  Dangerous  Game 
and  Kindled  Courage. 

Strand  Theatre — 

Feature — "To  Have  and  to  Hold" — 
Paramount. 

Next  Week — "  Quincy  Adams  Saw- 
yer." 

Blue  Mouse  Theatre — 

Overture — Orchestra. 

Current  Events — Fox  News. 

Specialty — Third  and  Fourth  Series 
of  Singers  Popularity  Contest. 

Comedy — Twin  Husbands. 

Prologue — Fashion  Promenade  with 
six  models  and  Mrs.  Douglas 
Crane  and  Lewis  Martin  in  Lat- 
est Dance  Creations. 

Feature — "  Slim  Shoulders,"  Irene 
Castle — Hodkinson. 

Recessional — Organ. 

Next  Week—"  What's  Wrong  with 
the  Women?" 

Liberty  Theatre — 

Feature — "  Dr.  Jack  "  —  Harold 
Lloyd — Pathe — Second  week. 

Winter  Garden  Theatre — 

Overture — Orchestra. 

Current  Events  —  International 
News. 

Novelty— Bashful  Suitor. 

Scenic — Pathe  Review. 

Feature  ■ —  "Mr.    Barnes    of  New 

York  " — Goldwyn. 
Recessional — Organ. 
Nevt  Week — "A  Girl's  Desire." 

SfTPAUL 

Capitol  Theatre — 

Overture — "  Orpheus  of  the  Under- 
world," saxaphone  solo  and 
"  When  the  Leaves  Come 
Tumbling  Down  " — Orchestra. 

Current  Events — Capitol  Digest — 
Pathe  News. 

Novelty — Capitol  Snickers— Laughs 
from  Here  and  There. 

Specialty — "Dance  La  Humoresque." 

Cartoon — Felix  Cat. 

Feature — "Quincy  Adams  Sawyer," 
Metro. 

Novelty — Starland    Revue ;  Movie 

Chats. 
Recessional — Organ. 


CLEVELAND 


Attractive  nse  of  press  book  material 
in  "Dr.  Jack"  ad  prepared   by  the 
Odeon  theatre,  Bartlesville,  Okla. 


Stillman  Theatre — 

Overture — "Madam  Butterfly,"  by 
Puccini. 

Added  Attraction— "Man  Versus 
Beast." 

Feature— "The  Toll  of  the  Sea''— 
Metro. 

Next  Week—"  The  Voice  from  the 

Minaret." 
Allen  Theatre — 

Overture— (a)  "Boris  Godounov  " 
by  Moussorgsky:  (b)  "Parade 
of  the  Tin  Soldiers  "  from  the 
Chauve  Souris. 

Prologue — "The  Mason's  Corner 
Quartette,"'  with  interpretations 
by  Philip  Spitalny. 

Current  Events  —  International 
News. 

Novelty— Literary     Digest ;  Fun 

from  the  Press. 
Comedy—"  Rail  Roading." 
Feature— "  Quincy  Adams  Sawver." 

Metro. 

Next  Week— "Hearts  Aflame.-' 
Park  Theatre — 
Overture— "Orpheus,"  by  Offenbach. 
Current  Events— Kinograms. 
Novelty — Fun  from  the  Press. 
Comedy—"  The  Counter  Jumper  "— 

Larry  Semon. 
Feature — "  Thorns     and  Orange 

Blossoms  "— Al  Lichtman. 


Next    Week—"  All   the  Brothers 

Were  Valiant." 
Reade's  Hippodrome — 

Overture — Popular  Potpourri. 
Current — Pathe    News — Pathe  Re- 
view. 

Specialties — Vaudeville. 
Feature — "The  Village  Blacksmith" 
— Fox. 

Next  Week— "Flesh  and  Blood." 
Standard  Theatre — 

Current   Events — I  n  t  e  r  n  a  t  i  onal 

News. 

Ccmedy — Hee  Haw — Century  Com- 
edy. 

Feature — "  The    Ghost    Patrol " — 

Universal. 
Next    Week  —  "  The  Kentucky 

Derby." 


AMD  NOW- 
FOR  THE  THRILL 
OF  YOUR  LIFE 

UrtLLIE  COLLIER  MADE  , 
IT  A  SMASHING  HIT 
ON  THE  STAGE  — 

<7/tosA.(J?rceAZ$ 

HAS  MADE  IT 
AfKNlC  ON 
THE 
SHEER 


SUNDAY**/ 
ALL  WEEIO 

Prices  2Sf-40f 

A  FTBST  NATIONAL  KmtCtW 


/. 


HOTTENTOT" 
HASNT  ALL 
THE  KKJLr— 
WAIT  UNTIL 
yoo  HEAR 

TEDDy  HAHNS 
OKHESTEA^  JAG  WIT1 


f  see  this  horse? 

'  HE  IS  Ft  D  ON 
DYNAMITE 

rs££T«rr£iRi? 

SN6  IS  C3AZV 
.    ABOUT  HORSES 

f  SEE  THIS  MAN? 

CANT  EVEN  STICK. ON 
A  ftOCXING  k03iC 
/tVT 

*1  "HOTTENTOT  KCAUSf 
I  THtCRl  THINKS 
HES  A  FAMOUS 
RIDCIO 


OttrrfeTIW 

'OXlCciate 
STUFF* 

.K't  few» 
SCttEN 
.  i 
C«*T0lNC»O 


.  DOUGLAS  Mac  LEAN 
o^k/ MADGE  BELLAMY 


MAVtf  Avoy^KiciC  IIS"  * 


Art  ad  on  "  The  Hottentot.''  used  by 
the  Capitol,  Cincinnati. 


DALLAS 


Palace  Theatre — 

Overture  —  Fifty-sixth  Symphony- 
Concert. 

Current  Events — News  Weeklies. 
Novelty — Topics  of  the  Day. 
Scenic — Palace  Tours. 
Cartto — Aesop's  Fables. 
Prologue — Atmospheric. 
Feature — "  Trifling  Women  " — Me- 
tro. 

Old  MiU  Theatre- 
Overture— Old  Mill  Orchestra. 
Comedy — Our  Gang. 
Current  Events — Kinograms. 
Feature — The  Siren  Call — Dorothy 

Dalton — Paramount. 
Recessional — Organ. 
Melba  Theatre — 
Overture— Melba  Grand  Orchestra. 
Feature— Garrison's   Finish— Allied 

P.  &  D. 

Comedy— "A  Ringer  for  Dad." 
Newark — 

Overture  —  "  You're  in  Love  "  — 
Symphony  Orchestra. 

Current  Events— Bradford  Review. 

Novelty — Topics  of  the  Dav. 

Comedy—"  A  Ringer  for  Dad,"  the 
DeHaven's. 

Prologue—"  Fifty  Miles  from  No- 
where." 

Feature— "One    Week    of  Love." 

Hammerstein-Tearle— Selznick. 
Recessional — Organ. 


Exhibitors'  Service  Bureau — Pages  563-575 


Lobby  of  the  Capitol  theatre,  St.  Paul,  Minn.,  during  the  run  of  "  Omar  the  Tentmaker,"  showing  Oriental  atmosphere  gotten  with  rugs,  palms  and 

other  special  material 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sehade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Thro.  L.  Hays,  Gen.  Mgr.  Flnklerteln  *  Rubin. 
Minneapolis. 

Leo  A.  Landau,  Alhambra  and  Garden  theatres. 
Mlnweukee. 

E.    R.    Bog-erg,   Managing   Director,   TItoU  and 
Rlalto  theatres,  Chattanooga.  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

WUlard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  WUby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E.  V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Ho. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines. 
Iowa. 

Chas.    Branham,    Famoos-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qnlmby,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Ind. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Sa't  Lake. 

Eugene  H.  Both,  California  theatre,  San  Fran- 


I 


Sidney  Grauman,  Granman's  theatre,  Los  Angeles. 

Loots  K.  Sidney,  Managing  Director,  William  Fox 
theatres,  Denver. 


Further  Information  About 
Electric  Theatre  Signs 

N  the  Technical  Department  of  this 
issue  of  MOTION  PICTURE 
NEWS  will  be  found  the  third  article 
of  the  series  dealing  with  electric  signs 
for  motion  picture  theatres. 

This  week's  article  treats  of  the  selec- 
tion of  signs  for  theatres  not  located  on 
the  principal  streets  of  cities  and  should 
be  of  particular  interest  to  the  managers 
of  theatres  located  on  side  streets  in 
cities. 

The  effect  of  brightness,  of  motion,  of 
special  borders  and  of  actual  animated 
pictures  are  also  discussed  authorita- 
tively. 

The  writer  also  takes  up  the  matter  of 
the  theatre  marquee,  its  proper  design 
to  secure  maximum  results,  considered 
in  relation  to  the  neighborhood  in  which 
the  house  is  located,  type  of  house,  and 
such  conditions. 

This  series  of  articles  contains  prac- 
tical information  that  every  theatre  man- 
ager may  profit  by,  and  that  in  the  cur- 
rent issue  is  especially  valuable  to  the 
neighborhood  and  small  town  theatre 
owner. 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan. 

Geo.   Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
era  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  8.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plnnkett,  Managing  Director,  Mark  Strand 
theatre.  New  York. 

Ray  Grombacber,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross     A.     McToy,     Manager,    Temple  theatre, 
Geneva,  N.  T. 

George  Tooker,  Manager,  Regent  theatre,  Elmira, 
N.  T. 

W.    8.    McLaren,    Managing    Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres,  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous 
Players-  Lasky. 

J.  M.  Edgar  Hart,  Manager,  Palace  theatre.  El 
Pase,  Tex. 

Paul  A.  Noble,  Manager,  Liberty  theatre,  Port- 
land, Ore. 

William   J.    Sullivan,    Manager,    Rlalto  theatre, 
Butte,  Mont. 


564 


Motion  Picture  News 


Elaborate  display  for  "When  Knighthood  zvas  in  Flower"  in  the  lobbv  of  the  Olympic 
theatre,  Pittsburg,  A.  Slesinger,  manager 


Atmospheric  Lobby  Display  Is 
Built  Up  for  "Ebb  Tide" 

Beaumont,  Texas. — Manager  Tom  Clem- 
mons  advertised  "  Ebb  Tide "  at  the  Tivoli 
theatre  with  an  atmospheric  lobby  display, 
which  stopped  every  one  who  passed  in  front 
of  the  theatre  and  brought  many  a  person  off 
the  main  street  around  the  corner  just  to  see 
this  display  that  had  caused  so  much  talk 
around  town. 

Mr.  Clemmons  personally  made  a  trip  five 
miles  out  of  town  along  the  banks  of  a  near  by 
river  to  secure  the  palm  leaves,  the  sand  and 
the  weeping  willow  branches.  He  borrowed 
three  large  artificial  palm  trees  from  a  local 
gas  company  at  no  cost.  He  hired  a  truck 
to  go  to  Port  Arthur,  Texas,  a  distance  of 
twenty  miles,  to  bring  back  green  bamboo 
trees.    He  borrowed  a  live  Armadillo. 

The  box  office  was  concealed  from  view  by 
the  bamboo  branches.  The  side  walls  were 
covered  with  palm  leaves  and  the  entire  floor- 
ing of  the  lobby  was  covered  over  with  sand 
six  inches  deep,  with  palm  trees  placed  here 
and  there.  In  the  center  of  this  sand  bed  was 
chained  the  Armadillo,  which  alone  was  a 
curiosity.  On  each  side  of  the  lobby  stood 
cut-out  figures  of  Jacqueline  Logan  dressed 
as  a  Hawaiian  dancer. 

Steam  Gives  Realism  to  Lobby 
on  "  Kindred  of  the  Dust" 

rAKIMA,  Wash. — A  special  barricade 
Y    about  half  the  width  of  a  24-sheet 
was  built  by  Manager  H.  A.  Gilles- 
pie at  the  Liberty  theatre  for  "  Kindred 
of  the  Dust." 

The  sign  was  especially  painted.  In 
the  evening  the  theatre  front  was  made 
doubly  attractive  by  colored  lights  in  the 
trees  on  the  marquee  and  lent  a  subtle 
realism  to  the  scene  of  outdoor  life  pre- 
sented in  the  barricade.  The  realism  was 
strengthened  by  a  simple  device  Manager 
Gillespie  brought  into  play.  Steam  was 
amassed  from  radiators  inside  and  sent 
through  the  marquee  by  means  of  hoses. 
Coming  through  the  tops  of  the  trees  it 
gave  the  impression  of  a  smouldering  for- 
est fire. 

The  entrances  to  the  theatre  were 
painted  over  in  striped  panels  on  each 
one  of  which  was  a  hand  lettered  sen- 
tence with  some  particular  point  of  appeal 
about  "  Kindred  of  the  Dust." 


Cut-Out  on  Spider  Web  Used 
in  "Singed  Wings"  Lobby 

HUNTSVILLE,  Ala.  Manager  C.  A. 
Crute  of  the  Lyric  theatre  used  an 
unusual  cut-out  display  on  "  Singed 
Wings,"  for  which  he  constructed  a  frame 
about  five  by  eight  feet. 

In  this  he  wove  a  spider  web  of  gold 
thread.  On  the  web  he  fastened  a  cut- 
out of  Bebe  Daniels  in  dancing  costume, 
that  is,  with  wings  extended.  Just  under 
the  cutout  was  placed  a  large  artificial 
candle  with  electric  lamp  for  flame. 
This  display  was  made  Saturday  night 
Jbefore  opening  of  picture  on  Monday. 


One  Cent  Check  Stunt  Aids 
"Back  Home  and  Broke" 

MACON,  Ga.— Manager  E.  C  King- 
man of  the  Rialto  theatre  used  one 
cent    checks    as    an  exploitation 
stunt  for  "  Back  Home  and  Broke." 

Checks  were  printed  on  "  The  Bank  of 
Laughter,"  and  filled  in  by  hand  for  one 
cent,  the  signature  being  "  Thomas 
Meighan."  These  were  honored  at  the 
box-office  for  one  cent,  deducted  from 
the  price  of  admission. 


Good  "Omar"  Stunt  Is  Put 
Over  Through  Auto  Hook-Up 

San  Francisco,  Cal. — The  manager  of  the 
Tivoli  theatre  reports  that  traffic  was  blocked 
on  the  streets  by  an  inexpensive  stunt  that 
was  put  over  in  exploiting  "Omar  the  Tent- 
maker." 

On  the  Wednesday  morning  before  the 
opening  a  tie-up  was  effected  with  the  San 
Francisco  Bulletin  whereby  the  paper,  through 
its  auto  section  agreed  to  give  a  good  splash 
on  a  suggested  automobile  ballyhoo  if  a  pho- 
tographer could  be  in  readiness  by  four  in 
the  afternoon.  The  theatre's  manager  was  on 
the  job.  A  dignified,  Near  East  potentate,  sup- 
posed to  be  Omar,  was  dressed  up  and  driven 
around  town  giving  out  small  cards  that  read, 
ont  the  outside ;  "  Your  future  revealed." 

The  inside  stated  that  the  receiver  would 
find  himself  going  to  the  Tivoli  at  some  time 
during  the  coming  week  when  the  theatre 
showed  "Omar  the  Tentmaker."  At  times 
the  crowds  around  the  exploitation  soothsayer 
were  so  thick  that  the  police  had  to  be  called 
on  to  take  a  hand. 

The  Chevrolet  agency  supplied  the  auto- 
mobile and  got  advertising  coincidentlv  with 
the  Bulletin. 


Highlights  in  the  Garrick  theatre's  campaign  for  "Omar  the  Tentmaker  "  in  Duluth,  Minn. 
Upper  left,  striped  awning  cloth  on  marquee;  upper  right,  book  department  tie-up;  lozver  left, 
Dunlap  hat  tie-up;  lozver  right,  department  store  zinndow  hook-up 


February  j,  1923 


565 


Manager  Garry  Peebles  of  the  Dauphin  theatre.  Dauphin.  Manitoba,  obtained  this  pleasing  window  tie-up  on  "  Beyond  the  Roek 


Traffic  Tie-Lp  Put  Over  for 
"The  Dangerous  Age" 

Detroit,  Micb. — Street  sign  tie-ups  were 
used  to  excellent  advantage  by  Thomas  I). 
Moule,  manager  of  the  Capitol  theatre,  in  ex- 
ploiting "  The  Dangerous  Age." 

Despite  the  fact  that  anti-speeding  cam- 
paigns and  sidewalk  whitewash  have  been 
exploitation  accessories  in  many  cities,  it 
is  a  fact  reported  by  Manager  Moule 
that  Detroit  had  previously  never  per- 
mitted the  use  of  its  traffic  towers,  park- 
ing signs  and  trolley  poles  for  this  pur- 
pose. The  permission  was  obtained  only 
through  the  intervention  of  Inspector  Jackson, 
of  t lie  Trallic  Squad,  who  endorsed  the  cam- 
paign against  reckless  driving. 

The  title  was  sold  to  thousands  of  pedes- 
trians and  motorists,  who  saw  "  The  Danger- 
ous Age  "  warnings  on  the  towers,  the  park- 
ing stations  and  street  car  signs.  When  a 
street  car  came  to  a  halt  at  a  tower  located 
near  a  parking  sign  "  The  Dangerous  Age  " 
had  a  triple  play  in  one  inning. 

Thirty  thousand  postcards  with  pictures  of 
the  Hotel  Astor  were  mailed  to  Detroit  resi- 
dents with  the  message:  "  Having  a  great  time. 
Saw  a  wonderful  picture  last  night,  '  The 
Dangerous  Age.' "  The  papers  commented 
upon  this  stunt,  which  cost  only  the  postage, 
as  the  cards  were  supplied  by  the  Hotel  Astor 
because  of  the  advertising  value. 


Front  on  "Sherlock  Holmes,"  'with  banners 
covering  marquee,  arranged  by  Manager  S.  A. 
Buchanan    of   the  Allen    theatre,  Edmonton, 
Aita,  Can. 


Hook- Up  with  Camera  Store 
Made  on  "  Robin  Hood  " 

BOSTON,  Mass. — A  tie-up  on  "  Doug- 
las Fairbanks  in  Robin  Hood  " 
which  almost  any  exhibitor  can 
make  was  arranged  by  Pete  Smith  dur- 
ing the  run  of  the  picture  at  the  Park 
theatre.  It  occurred  to  Smith  that  the 
camera  angle  had  been  overlooked.  So 
he  went  to  the  Robey  French  Company, 
which  handles  Graflex  cameras,  and  said: 
"  Every  still  picture  taken  of  '  Robin 
Hood  '  was  made  with  a  Graflex.  Here's 
a  chance  for  a  good  window  display  for 
you."  They  jumped  at  the  proposition. 
It  drew  big  crowds  to  the  Robey  French 
window. 

Establishes  "Kick  In"  as  New 
Slang  Phrase  in  Campaign 

Charlotte,  N.  C. — Manager  Ray  Beall,  of 
the  Imperial  theatre,  put  over  a  teaser  cam- 
paign on  "  Kick  In,"  starting  ten  days  in  ad- 
vance, that  established  the  title  as  a  slogan  or 
by-word  in  town  before  any  one  knew  that  it 
had  any  reference  to  a  photoplay.  This  condi- 
tion is,  of  course,  the  aim  of  every  teaser  cam- 
paign on  a  title. 

The  opening  gun  was  the  distribution  one 
night  of  4,000  teaser  cards  with  only  the  words 
"  Kick  In  "  across  the  face  in  bold  type.  These 
were  placed  in  automobiles  and  doorways  of 
residences,  tacked  on  trees,  fences,  posts,  etc. ; 
left  on  the  counters  of  cigar  stands,  news 
stands,  soft  drink  places  and  drug  stores.  The 
same  night  sidewalks  all  over  the  business  sec- 
tion were  stenciled  with  the  words  "  Kick  In  " 
The  first  of  a  series  of  small  teaser  ads  ap- 
peared in  the  paper  next  morning. 

When  Charlotte  woke  up  and  started  stir- 
ring around  everybody  ran  into  this  title  in 
one  form  or  another.  It  caught  on  and  the 
young  set  started  using  it  as  a  slang  expres- 
sion. 

Four  days  in  advance  the  teaser  campaign 
was  broken  by  a  trailer,  lithographs,  window 
cards  and  a  newspaper  ad.  Then  3.000  heralds 
were  distributed  on  the  doors  and  500  postal 
cards  carrying  the  manager's  indorsement  of 
the  picture  were  mailed  to  a  carefullv'seleeted 
list. 

A  jail  front  was  used  witli  a  cut-out  of 
Gareth  Hughes  behind  the  bars.  In  front  of 
this  were  cut-outs  of  McAvov  and  two 
"  cops." 


"  Eternal  Flame"  Lobbv  Plays 
Up  Love  Theme  of  Story 

Augusta,  Ga. — J.  Frank  Miller,  manager 
of  the  Modjeska  theatre,  built  one  of  the  most 
pretentious  lobbies  for  the  exploitation  of  "The 
Eternal  Flame." 

Built  across  the  front  of  the  theatre,  com- 
pletely cutting  the  lobby  off,  was  a  big  white 
wall,  resembling  the  walls  built  around  con- 
vents. At  either  side  was  a  tall,  narrow  arched 
gateway,  through  which  one  entered  or  left  the 
theatre.  Vines  were  growing  over  this  wall, 
and  flowers — artificial,  but  very  effective — 
were  placed  here  and  there. 

In  front  of  this  wall  were  three  big  white 
candles  made  of  beaver  board.  The  centre  one 
was  very  tall  and  reached  above  the  top  of 
the  wall.  The  two  candles,  one  on  either  side, 
were  smaller.  At  the  top  of  each  candle 
burned  a  yellow  flame  (electric  globes,  of 
course),  which  made  the  lobby  most  effective  at 
night.  The  candle  on  the  right  carried  a  sign 
in  small  red  letters  which  read,  "  Family 
Love";  the  candle  on  the  left  carried  also  in 
red  letters  a  tiny  sign  reading  "  Puppy  Love," 
while  the  big  flaming  candle  in  the  centre  was 
placarded  "  The  Eternal  Flame — a  love  that 
never  dies." 

The  whole  lobby  was  artistically  framed 
with  lights  which  were  masked,  to  throw  the 
battery  of  their  brilliance  on  the  central 
candle. 


W indoic  display  of  "storm"  articles  tied  up 
to  "The  Storm"  at  the  Academy  of  Music, 
Northampton,  Mass..  arranged  by  Miss  L.  A. 
Duffy.  Universal  exploitress 


566 


Motion  Picture  News 


Drug  store  window  tie-up,  featuring  Colleen  Moore  Perfume,  arranged  by  the  Granada 
theatre  as  a  hook-up  on  "Broken  Chains"  in  San  Francisco 


Miniature  Swimming  Pool  Used 
on  "One  Week  of  Love" 

Austin,  Texas. — Manager  E.  B.  Roberts  of 
the  Majestic  theatre  advertised  "One  "Week 
of  Love"  with  an  unusually  striking  lobby  dis- 

Play- 

It  consisted  of  an  out-of-door  swimming 
pool  made  out  of  a  large  size  bathtub  which 
was  covered  over  on  all  sides  and  squared  off 
on  the  top  with  beaver  board.  On  the  top  of 
the  beaver  board  was  painted  a  tile  floor- 
ing— the  sides  of  the  box-like  enclosure  were 
painted  green  with  a  winding  path  lead- 
ing up  the  slanting  sides  to  the  water. 

There  were  cut-outs  of  bathing  girls  about 
12  inches  in  height  which  were  placed  around 
the  edge  of  the  pool,  a  small  diving  board,  a 
ladder  leading  into  the  water,  a  raft  and  a 
float.  In  order  to  create  the  proper  atmos- 
phere there  were  placed  around  the  swimming 
pool  several  benches  all  of  which  were  minia- 
ture in  size  also  some  tiny  spruce  trees. 

For  a  background  to  this  display,  Mr. 
Roberts  used  a  beaver  board  screen  which  was 
hand  painted.  This  scene  showed  a  large 
silver  moon  on  which  was  painted  the  title 
of  the  picture  and  the  name  of  the  stars. 

Adds  Improvements  to  Stunt 
on  "Back  Home  and  Broke" 

COLUMBIA,  S.  C— Some  time  in 
advance  of  his  campaign  on  "  Back 
Home  and  Broke,"  Manager  C.  W. 
Irvin  of  the  Imperial  theatre  heard  of 
how  a  Macon,  Ga.,  house  put  this  picture 
over  by  mailing  out  checks  for  lc,  drawn 
on  the  "  Bank  of  Laughter "  and  signed 
by  "  Thomas  Meighan."  It  looked  good 
to  him,  so  he  decided  to  go  and  do  like- 
wise. But  he  wasn't  content  just  to  fol- 
low the  Macon  idea,  he  worked  out  two 
improvements  on  it. 

First,  he  had  the  checks  printed  on  reg- 
ular bank  check  stock  instead  of  on  or- 
dinary bond.  This  gave  them  an  authen- 
tic appearance.  Second,  on  the  left  mar- 
gin of  the  face  of  the  check  he  had  an 
excellent  line  cut  of  Thomas  Meighan. 


Special  Coogan  Performance 
of  "Oliver  Twist" 

BOSTON,  Mass.— All  the  Coogans  in 
Boston  were  invited  to  attend  "  Ol- 
iver Twist "  when  it  played  at  Tre- 
mont  Temple. 

The  names  were  culled  from  the  city 
directory  and  the  invitations  were  signed 
by  Jackie  himself.  A  special  performance 
was  held  for  the  Coogans.  The  stunt 
created  interest  in  the  picture  and  was 
good  for  a  newspaper  publicity  story. 


Cute  Kids  Have  Their  Innings 
in  "Bachelor  Daddy"  Stunt 

ROCHESTER,  IND.— A  new  angle, 
heretofore  overlooked,  for  exploit- 
ing "  The  Bachelor  Daddy,"  was 
uncovered  by  the  Paramount  theatre  dur- 
ing its  run. 

Bill  Danziger,  Paramount  exploiter, 
sold  the  Rochester  Sentinel  the  idea  of  a 
contest  for  the  "  cutest "  wise-crack  de- 
livered by  a  precocious  infant.  These 
made  good  reading  and  the  response  was 
way  in  excess  of  that  usually  obtained  in 
newspaper  contests.  The  prizes  were 
cash  and  tickets.  This  kept  the  picture 
on  the  front  page  a  week  in  advance  of 
the  run. 


Small  Oil  Derrick  in  Lobby  on 
"Back  Home  and  Broke" 

Austin,  Texas. — A  miniature  oil  derrick 
that  actually  operated  was  used  by  Manager 
E.  B.  Roberts  of  the  Majestic  theatre  in  ex- 
ploiting "Back  Home  and  Broke." 

In  the  center  of  the  lobby  was  built  a  sand 
bed  and  as  a  background  Mr.  Roberts  had 
painted  on  beaver  board  a  scene  representing 
the  plains  of  Texas  with  a  ridge  of  moun- 
tains in  the  distance.  Across  the  top  of  this 
display  in  bold  letters  was  the  name  of 
Thomas  Meighan  and  the  title  of  the  picture. 

An  oil  derrick  about  four  feet  high  made 
of  wood  was  placed  on  this  sand  bed.  Just  be- 
side this  oil  derrick  was  the  machine  room 
and  around  the  machine  room  stood  minia- 
ture characters  of  Thomas  Meighan  and  sev- 
eral other  laborers.  These  miniatures  were  cut 
from  black  and  white  newspaper  stills  and 
pasted  on  beaver  board,  then  set  up  in  po- 
sition. The  exhibit  attracted  an  unusual 
amount  of  attention  since  by  means  of  an  ec- 
centric on  the  motor  house,  the  oil  derrick 
was  made  to  operate  forcing  crude  oil  to 
the  surface  of  the  sand  bed. 


Cut-outs,  banner  and  lobby  display  of  savage 
theatre  New  York  City,  during  the  run 


implements  used  at  the  B.  S.  Moss  Broadway 
of  "Head  Hunters  of  the  South  Seas" 


February  3  ,  1923 


557 


Unusually  effective  lobby  display  for  "  One  Exciting  Night  "  prepared  by  Manager  J.  M.  Edgar  Hart  of  the  Palace  theatre,  El  Paso,  Texas. 
wind&W  back  of  the  cut-out  zi-as  covered  with  gauze  and  a  light  arranged  so  as  to  throw  the  shadow  of  the  hovering  figure  on  it 

Wide  Interest  Stirred  Up  in 
"Oliver  Twist"  in  England 

London,  Eng. — Widespread  publicity  for 
"Oliver  Twist"  was  gotten  by  British  First 
National  through  exploitation  prior  to  the 
premiere  at  the  Marble  Arch  Pavilion. 

Ralph  J.  Pugh,  Managing  Director  of  Brit- 
ish First  National,  arranged  for  a  private 
showing  of  the  picture  at  the  Foundling  Hos- 
pital, London,  a  hospital  in  which  Dickens 
in  his  day  took  a  lively  interest  and  in  which 
the  royalty  takes  an  interest.  It  was  the  first 
time  these  kiddies  had  ever  seen  a  motion 
picture  and  the  newspapers  all  over  the  United 
Kingdom  gave  the  showing  write-ups,  the  Man- 
chester Guardian  printing  over  half  a  column 
on  it.  The  Prince  of  Wales  sent  a  letter  of 
regret  at  having  been  unable  to  see  "Oliver 
Twist"  with  the  kiddies. 

A  few  cuts  in  the  picture  by  the  censors 
brought  about  a  discussion  in  the  newspapers 
between  George  Bernard  Shaw  and  G.  K. 
Chesterton,  Chesterton  calling  the  cuts  "silly." 
The  Dickens  Fellowship  also  opposed  the 
censors. 

Selfridge's,  the  big  "American"  dry  goods 
store  on  Oxford  street,  used  a  window  display 
of  Jackie  as  Oliver  Twist  asking  for  more. 
This  was  shown  an  entire  week  and  was  il- 
luminated at  night.  Selfridge's  also  sold 
Jackie  Cookan  hot  water  bottles  and  the 
firm  of  Huntley  and  Palmers  put  out  a  spe- 
cial Jackie  Coogan  biscuit. 


Exploitation  in  far-off  Japan.  Front  of  Para- 
tnount's  second  run  house  in  Tokyo,  for  "  The 
Jucklins,"  "  Greased   Lightning  "'  and  "  For- 
bidden Fruit " 


Children  with  1918  Cents  See 
"Days  of  Buffalo  Bill" 

TROY,  N.  Y.— Sabin  and  Judge,  who 
run  the  Alpine  theatre,  nearly  caused 
a  riot  among  the  children  through  a 
stunt  which  they  used  in  connection  with 
the  showing  of  the  first  episode  of  "  In 
the  Days  of  Buffalo  Bill." 

Word  went  out  that  all  children  hav- 
ing a  1918  penny  would  be  admitted  upon 
presentation  of  the  coin.  As  a  result, 
hundreds  of  children  started  in  stopping 
pedestrians  as  well  as  street  cars,  asking 
for  the  precious  penny  and  even  offering 
five  cents  for  every  1918  coin. 

Varied  Campaign  Used  to  Put 
"Omar  the  Tentmaker"  Over 

Omaha,  Neb. — Every  possible  angle  was 
seized  upon  by  Manager  Harry  B.  Watts  and 
his  staff  in  exploiting  "Omar  the  Tentmaker" 
at  the  Strand. 

Briefly  tabulated  the  stunts  were:  Use  of 
2500  Library  bookmarks  for  the  "Rubaiyyat" ; 
Dunlap  hat  window  tie-up;  Persian  rug  win- 
dow tie-up;  tie-up  on  Omar  cigarettes;  navy 
recruiting  service  tie  up;  radio  lecture  by 
noted  elocutionist;  baby  naming  contest  on 
"Omar"  and  "Shireen";  Good  Fellow  tie-up. 

Through  the  courtesy  of  the  Omaha  Bee's 
radio  department,  Mrs.  Brown,  a  local  elocu- 
tionist, recited  passages  from  the  "Rubaiyyat," 
tying  up  with  the  regular  radio  entertainment 
and  the  picture  at  the  Strand. 

The  Daily  News  found  a  good  front  page 
story  in  a  tie  up  with  the  First  National  bank 
whereby  it  agreed  to  deposit  ten  dollars  in 
the  bank  to  the  account  of  the  first  boy  born 
during  the  week  named  "Omar."  it  was 
agreed  that  the  same  sum  was  to  be  put  to 
an  account  for  the  first  girl  born  during  the 
week  to  be  named  Shireen.  In  case  of  mixed 
twins,  one  to  be  named  "Omar",  the  other 
"Shireen"  the  deposit  was  to  be  $25.  The 
amount  was  to  remain  at  the  bank  until  the 
baby  became  of  age  with  interest  compounded 
semi-annually. 

The  Good  Fellow  tie-up  resulted  from  Mr. 
Post's  wire  contributing  $25  to  the  Good  Fel- 
low Christmas  fund  being  raised  by  the 
World-Herald.  The  idea  was  good  for  news- 
paper stories  and  valuable  publicity. 


The 


Clever  Lobby  Display  Used  to 
Exploit  "Anna  Ascends" 

Austin,  Texas. — A  lobby  display  with  strong 
attention  value  was  used  by  Manager  E.  B. 
Roberts,  of  the  Majestic  theatre,  in  putting 
over  "  Anna  Ascends."  In  the  lobby  was 
hung  a  beaver  board  ball  about  ten  feet  high 
and  painted  to  resemble  a  balloon.  In  the 
basket  of  this  display  was  a  one-sheet  cut-out 
of  Alice  Brady.  The  balloon  was  illuminated 
at  night  by  tiny  spot  lights  turned  on  it  from 
the  marquee.  This  balloon  was  suspended 
from  the  cornice  of  the  theatre  by  ropes  and 
was  lowered  and  raised  at  intervals  by  one  of 
the  theatre  employes. 

A  novel  street  stunt  created  considerable 
attention.  He  dressed  his  head  usher  as  an 
immigrant  woman  and  during  the  busiest 
hours  of  the  day  had  this  woman  chased  down 
the  street  by  another  employe,  who  was 
dressed  as  an  immigrant  man.  The  man  was 
shouting  at  the  top  of  his  voice,  "  Anna,  don't 
do  it."  At  the  busiest  corner  in  town  stood  a 
long  ladder  which  had  been  placed  there  early 
in  the  morning.  When  Anna  reached  this  lad- 
der she  began  to  climb  to  the  top  of  it  with  the 
immigrant  man  following  her.  A  large  crowd 
gathered  to  see  what  the  disturbance  was  all 
about,  and  just  as  soon  as  the  girl  reached 
the  top  of  the  ladder  she  let  fall  a  banner  on 
which  was  painted  the  title  of  the  picture — 
"  Anna  Ascends." 


Atmospheric   display  for   "Cardigan"  at  the 
Republic  theatre,  Great  Falls,  S.  C. 


568 


Motion  Picture  News 


Lobby  of  the  Rk'o'ii  theatre,  Portland,  Ore.,  during  the  run  of  "  Omar  the  Tcntmaker.' 
showing  extensive  lobby  decorations 


Display  of  Savage  Implements 
Used  on  "Head  Hunters" 

New  York,  N.  *Y. — The  management  of  the 
B.  S.  Moss  Broadway  theatre  arranged  an  ef- 
fective display  for  "  Head  Hunters  of  the 
South  Seas,"  which  put  over  the  theme  of  the 
picture  in  good  shape. 

Forming  a  wide  arch  above  the  entrance 
were  ten  cut-outs  of  Nagapate,  the  cruellest  of 
the  cannibal  chiefs,  with  the  cut-out  of  an- 
other head  hunting  savage,  the  regulation 
straw  costume  of  the  natives  flowing  wavelike 
from  around  his  neck  in  the  keystone  position. 

In  an  exposed  case  in  the  lobby  was  a  re- 
markable collection  of  poisoned  spears 
and  arrows,  while  stills  showing  repre- 
sentatives of  the  little  tree-climbing  mon- 
key people  with  whom  Mr.  and  Mrs. 
Johnson  came  in  contact  on  one  of 
the  islands,  the  devil-devil  grounds  and 
jungle  scenes  were  in  evidence.  Conspicuous 
also  was  a  Malekula  dress  exhibit  revealing  the 
lava-lava  costume  of  straw,  which  is  the  last 
word — indeed,  the  only  word — in  chic  crea- 
tions on  the  South  Sea  Islands. 


Old  Vehicle  Contest  Boosts 
"Quincy  Adams  Sawyer" 

SAN  FRANCISCO.  Cal.— The  man- 
agement of  Loew's  Warfield  thea- 
atre  used  an  Old  Vehicle  Contest 
in  which  prizes  were  awarded  to  persons 
entering  the  quaintest  antique  carriages 
as  an  exploitation  tie-up  on  "  Quincy  Ad- 
ams Sawyer." 

Stories  in  newspapers  and  cuts  of  the 
contestants  and  their  vehicles  drew  a 
great  deal  of  interest  to  the  stunt,  and  a 
parade  of  the  eighteen  vehicles  through 
the  city  put  a  fine  finish  to  it. 

Most  of  the  contestants  were  girls, 
and  some  of  the  coaches  that  they  had 
discovered  were  popular  fifty  years  ago. 
The  oddest  vehicles  were  photographed 
with  the  girls  submitting  them,  and  the 
San  Francisco  Bulletin  published  a  new 
photograph  every  day. 

For  the  best  vehicle,  a  prize  of  $25  was 
awarded,  with  a  second  prize  of  $15,  and 
a  third  of  $10.  Other  rewards  consisted 
of  season  tickets  to  the  Warfield,  with  a 
number  of  tickets  entitling  the  holder  to 
see  "  Quincy  Adams  Sawyer."  


Tied  Up  with  Paper  on  Ade  for 
"Back  Home  and  Broke" 

ST.  LOUIS.  Mo. — George  Ade's  syn- 
dicated Fables  in  Slang  appear  in  the 
St.  Louis  Globe-Democrat. 
When  The  Missouri  Theatre  played 
"  Back  Home  and  Broke,"  written  by 
George  Ade,  Herschel  Stuart,  the  man- 
ager, sold  the  paper  the  idea  of  a  split 
one-sheet  poster  announcing  both  the  pic- 
ture and  Globe-Democrat  feature.  Stuart 
paid  for  the  printing  and  the  newspaper 
paid  for  the  posting  and  also  made  avail- 
able their  contract  locations  on  the  bill- 
boards and  the  news  stands. 


Merchants'  Tie-Up  Page  Is 
Used  for  "Dr.  Jack" 

TAMPA,  Fla.— Manager  C.  D.  Cooley 
of  the  Victory  theatre  recently  put 
over  another  merchants'  tie-up  page, 
this  time  on  "  Dr.  Jack." 

Full  page  spreads  were  used  in  the  lo- 
cal papers,  with  a  large  heading,  clear 
across  the  page,  "  Dr.  Jack  Prescribes 
From  His  Temporary  Office  At  The  Vic- 
tory Theatre.    Office  Hours,  1-3-5-7-9." 

The  rest  of  the  page  was  devoted  to 
the  house  ad  on  the  feature,  and  the  ads 
of  the  seven  merchants  who  contributed 
to  the  page.  All  of  the  merchants'  ads 
started  off  with  the  statement  that  "  Dr. 
Jack  Prescribes:  " 


Novel  Lobby  Device  Builds  Up 
Curiosity  for  "Clarence" 

Austin,  Texas. — Manager  E.  B.  Koberts,  in 
exploiting  u  Clarence  "  at  the  Majestic  thea- 
tre, made  a  large  saxophone  out  of  beaver 
board  and  painted  it  to  represent  the  real  in- 
strument. It  was  about  eight  feet  high  and 
the  bell  end  of  the  saxophone  was  hollowed 
out  and  covered  over  with  red  tissue  paper. 

This  saxophone  was  placed  in  the  lobby  of 
the  Majestic  theatre  and  rested  on  an  easel 
over  which  was  a  music  staff  carrying  a  large 
card  with  the  following  inscription :  "  Blow 
out  the  light  and  see  '  Clarence '  free.''  From 
the  mouth  of  the  instrument  extended  a  rubber 
tube  about  two  inches  long  with  instructions 
to  blow  through  it. 

Inside  of  the  saxophone  concealed  from 
sight  was  the  wiring  to  the  electric  light  that 
was  in  the  bell  end.  The  light  could  be  blown 
out  only  when  the  switch  was  pulled  from 
inside  the  theatre — and  after  several  attempts 
had  been  made  by  all  lookers-on  to  blow  out 
the  light,  which  attracted  a  large  crowd,  Mr. 
Roberts  would  pull  the  switch  from  inside  the 
theatre  and  present  a  ticket  free  to  the  person 
who  happened  to  be  blowing  on  the  rubber 
mouthpiece. 


Lobby  display  for  "Love  is  an  Awful  Thing"  at  the  Majestic  theatre,  Memphis,  Tenn.,  of 
Which  H.  B.  Clarke  is  manager.   A  real  bell  was  hung  behind  the  compo  board  bell  and  rung 

by  the  cashier 


February  5  ,  1923 


569 


Artistic  "Old  Homestead  "  front  prepared  by  Manager  Fred  Marcy  of  the  Capitol  theatre,  Yakima,  Wash. 


"Sherlock  Holmes"  Put  Over  in 
Legitimate  Theatre 

Wheeling,  W.  Va. — Manager  F.  E.  John- 
ston, of  the  Court  theatre,  has  a  particularly 
difficult  exploitation  situation,  since  the  house 
runs  legitimate  attractions  a  large  share  of 
the  time,  and  each  picture  has  to  be  "  sold  " 
strongly. 

He  recently  staged  a  very  successful  cam- 
paign on  "Sherlock  Holmes"  in  conjunct  ion 
with  William  Kobson,  Goldwynner,  which  he 
describes  as  follows: 

"  We  used  exceptionally  heavy  newspaper 
advertising,  using  the  lay-outs  furnished  in 
Goldwyn's  press  book.  We  used  a  large  num- 
ber of  posters  and  window  cards;  in  fact,  all 
the  stands  available. 

"  One  of  the  best  accessories  we  used  was  a 
reproduction  of  the  linger  print  record  card 
used  by  the  Bertillon  system  of  the  Police 
department,  showing  the  finger  prints  and 
other  criminal  record  of  the  villain  in  the 
play,  Prof.  Moriarty,  the  greatest  criminal  of 
all  time.  In  the  centre  of  the  card  was  the 
caption,  "  See  how  Sherlock  Holmes  captured 
this  criminal  at  Court  theatre,  Wheeling,  W. 
Va.,  week  of  Jan  8th,  with  John  Barrymore 
in  the  title  role."  People  saved  these  cards  as 
curiosities. 

"  We  had  window  displays  in  a  number  of 
book  store  and  windows  where  the  book 
was  on  sale.  Mr.  Robson  also  ar- 
ranged with  the  Chief  of  Police  for 
a  private  showing  of  the  picture  for  the 
Police  department  and  the  members  of  the 
Sheriff's  staff',  and  it  gave  us  publicity  in  the 
newspapers." 


Paper  Ties  Up  Editorially 
with  "Old  Homestead" 

MARTINSVILLE,  Va.— Martinsville 
is  out  to  double  its  5,000  popula- 
tion, and  frowns  on  any  manifes- 
tations of  the  jazz  spirit  of  the  age. 

Leslie  P.  Whelan,  Paramount  ex- 
ploiteer,  saw  that  the  Henry  County 
Semi-Weekly  Bulletin,  was  campaigning 
editorially  on  the  subject  so  he  gave 
them  an  idea.  "  Martinsville  must  return 
to  the  code  of  'The  Old  Homestead.' 
Simple  devotion,  love,  fire-sides,  mother's 
doughnuts,  that's  what  Martinsville  must 
get  back  to." 

This  is  the  fifth  town  to  be  sold  on 
such  a  campaign.  In  Martinsville,  the 
Bulletin  claimed  that  at  their  request  the 
exhibitor  booked  the  picture  to  show  the 
town  what  the  simple  life  was  like. 


Banner  on  fire  truck  arranged  by  G.  P. 
J osephson.  exploitation  man.  as  a  hook-up  on 
"In  th*  Name  of  the  Law"  at  the  Alhambra. 
Utica,  N.  V.,  also  announcing  "  The  Third 
A  larm  " 


Elaborate  Campaign  Put  Behind 
"East  Is  West"  Showing 

Wilmington,  N.  C. — D.  M.  Bain,  publicity 
director  of  the  Grand  theatre,  in  collaborating 
with  Carl  B.  Rehder,  advertising  manager, 
George  W.  Bailey,  house  manager,  and  Harry 
T  Cooley,  electrician,  put  over  one  of  the  inn*-: 
elaborate  exploitation  campaigns  ever  seen 
here,  for  the  run  of  "  East  Is  West." 

A  ten-day  advance  teaser  contest  was  inaug- 
urated in  the  newspapers  using  the  "  Chink  " 
talks  with  a  small  cut  of  Connie.  Stunt  num- 
ber two  was  the  distribution  of  several  thou- 
sand facsimile  laundry  tickets  of  the  kind 
given  by  Chinese  laundries,  with  "Chink" 
writing  on  one  side  and  a  "  translation  "  on 
the  reverse,  giving  a  strong  sales  talk. 

Three  days  before  the  opening  the  entire 
mailing  list  received  large  mailing  cards  print- 
ed in  red  on  yellow  stock,  the  front  showing 
the  famous  "  wink  "  of  Constance  Talmadge 
as  "  Ming  Toy  "  with  Chinese  characters. 

The  entire  lobby  was  transformed  by  the 
use  of  bamboo  cane,  a  canopy  effect  being  ob- 
tained in  which  was  entwined  artificial  flowers 
and  bamboo  foliage.  A  bamboo  cane  fence 
was  also  constructed  enclosing  the  lobby, 
against  which  background  were  grouped  three- 
sheet  cut-outs  of  the  principal  characters  in 
the  story.  Forty-eight  colored  Japanese  lan- 
terns were  strung  underneath  this  canopy  ef- 
fect, each  being  wired  and  lighted  from  inside, 
and  the  color  effect  was  still  further  height- 
ened by  the  suspension  of  Japanese  parasols. 
Miniature  incandescents  painted  like  Japan- 
ese lanterns  were  also  entwined  in  the  bamboo 
surrounding  the  box  office  in  the  centre. 


Shopgirls'  League  Formed  for 
"Only  a  Shopgirl" 

Newark,  N.  J.  —  Will  Kraft,  exploitation 
man  for  the  Apollo  exchange,  put  over  a 
novel  exploitation  stunt  for  "Only  A  Shop- 
girl" at  the  Strand  theatre. 

He  was  responsible  there  for  the  forma- 
tion of  The  Shopgirls'  League  of  Newark — 
An  organization  for  the  Economic  and  Social 
and  Moral  Betterment  of  the  Shopgirl. 

Kraft  himself  visited  the  various  stores  in 
the  city  at  hours  when  he  could  talk  to  the 
girls  when  they  weren't  busy  and  told  them 
that  ''Only  a  Shopgirl,"  which  was  showing 
at  the  Rialto,  was  propaganda  showing  shop- 
girls in  particular  the  evils  of  working  for 
someone  else — and  that  they  should  be  inde- 
pendent. Toward  this  end  he  urged  that  they 
consider  a  plan  to  pool  their  savings  and 
save  them  up  with  a  view  to  opening  a  co- 
operative shop  where  they  would  work  for 
their  own,  not  someone  else's  gain.  He  asked 
all  girls  who  were  interested  in  the  plan 
to  meet  at  the  theatre  Sunday  morning  to 
talk  it  over  and  elect  officers.  He  even  in- 
terested the  theatre  manager  so  deeply  that 
the  latter  agreed  to  donate  a  percentage  of  the 
receipts  of  the  run  of  "Only  a  Shopgirl"  to 
the  cause —  and  of  course  the  girls  worked 
bard. 

Sunday  morning  brought  out  a  big  at- 
tendance at  the  meeting,  officers  were  elected 
and  letterheads  printed.  On  this  letterhead  a 
statement  of  the  League's  formation  and  aims 
was  sent  to  every  newspaper.  The  girls  were 
interviewed  and  photographed,  and  the  papers 
gave  front  page  publicity  in  the  news  sec- 
tions and  wrote  editorials  about  it. 


■3  v  «- 


Lobby  display  for  "Tom  Mix  in  Arabia"  ar- 
ranged  by   Manager  John   B.   Mathis  of  tht 
Strand  theatre.  Spartanburg,  S.  C. 


570 


foyland  prologue,  tied  up  with  leading  department  store,  used  in  connection  with  the  shotting 
of  "  Oliver  Twist"  at  the  Garrick  theatre,  Duluth,  Minn. 


"Sherlock  Holmes"  Hook-Up 
Ad  Is  Given  New  Twist 

Flint,  Mich. — The  manager  of  the  Or- 
pheum  theatre  evolved  a  new  twist  for  his 
page  of  co-operative  advertising  on  "  Sher 
lock  Holmes." 

Clear  across  the  top  of  the  page  in  large 
letters  was  the  line  "  Sherlock  Discovers 
in  Flint,"  and  at  the  head  of  each 
individual  "  ad "  a  line  worded  sub- 
stantially as  follows,  though  varying 
slightly  in  each  "  ad  " :  "  Sherlock  Holmes  in 

his  travels  in  Flint  discovered  that  "  Here 

follows  the  advertisement  of  the  merchant's 
goods. 

A  clever  dodger  was  distributed  from  house 
to  house.  The  wording  of  this  herald  might 
be  used  in  any  small  or  medium  sized  city — 
"  Is  there  anything  hidden  in  your  life  ?  Have 
you  anything  to  conceal?  Sherlock  Holmes, 
the  great  detective,  will  be  in  Flint  Sunday, 
Jan.  7,  at  the  Orpheum  theatre.  See  him  un- 
fathom  the  greatest  mystery  of  London's  un- 
derworld. Sir  Conan  Doyle  sent  Sherlock 
Holmes  here!  You  can't  miss  or  get  away 
from  him." 


Gets  W.G.T.U.  to  Endorse 
"10  Nights"  Picture 

HUNTSVILLE,  Ala.— Manager  A.  L. 
L.  Snell,  in  exploiting  "  Ten  Nights 
In  a  Barroom,"  turned  his  lobby 
into  an  old  time  bar  room  and  tied  up 
with  the  NuGrape  company  to  serve  their 
product  to  all  patrons.  This  company  sup- 
plied a  "  bar  tender  "  to  serve  the  drinks 
and  they  were  delighted  with  this  ideal 
sampling  opportunity  to  get  their  drink 
before  the  people  of  Gadsden. 

He  invited  the  local  chapter  of  the  W. 
C.  T.  U.  to  a  private  screening  on  the 
morning  of  opening  day.  As  expected, 
they  went  out  and  spread  the  news. 

Mr.  Snell  himself  appeared  at  the  ser- 
vices in  three  local  churches  on  opening 
night  and  told  them  about  the  picture, 
stating  that  it  had  been  highly  endorsed 
by  the  W.  C.  T.  U. 

A  street  ballyhoo  was  arranged  with 
eight  or  ten  boys  dressed  as  lumberjacks 
riding  a  bannered  two  horse  dray.  The 
boys  wore  mackinaws,  heavy  stockings, 
boots  and  caps.  Occasionally  the  dray 
stopped  in  front  of  the  theatre  and  the 
boys  would  jump  off  and  stand  around 
the  lobby  for  a  while.  


"One  Exciting  Night"  Contest 
Tied  Up  with  Newspaper 

INDIANAPOLIS,  Ind.— The  manage- 
ment of  the  Circle  theatre  made  a 
tie-up  on  "  One  Exciting  Night " 
which  took  the  form  of  a  symposium, 
conducted  for  two  weeks  in  advance  of 
the  play  date  for  the  picture,  by  the  In- 
dianapolis Star  for  the  best  letters  from 
readers  describing  the  most  "Exciting 
Night "  in  their  experience.  Prizes  of 
$1  each  for  the  daily  best  letters  were 
given  by  the  Star.  As  the  symposium 
closed  all  letters  were  judged  again  and 
the  best  of  all  won  an  award  of  a  $50 
cash  prize. 

This  contest  ended  one  week  before 
the  play  date  for  "  One  Exciting  Night," 
and  immediately  following  it  a  teaser  ad- 
vertising campaign  was  started  in  Indi- 
anapolis newspapers,  the  copy  referring 
mysteriously  to  "  One  Exciting  Night." 


Motion  Picture  News 


Maritime  Atmosphere  Gotten 
for  "On  the  High  Seas" 

BEAUMONT,  Texas.— Manager  T. 
B.  Noble,  Jr.,  of  the  Liberty  thea- 
tre, created  a  maritime  atmosphere 
in  the  lobby  during  the  run  of  the  pic- 
ture, "  On  the  High  Seas." 

The  lobby  was  decorated  in  maritime 
fixtures  and  equipment  including  a  dozen 
oars  which  encircled  the  top  of  the  box 
office,  a  large  wheel  that  is  used  to  steer 
a  ship,  the  center  of  which  carried  a  large 
beaver  board  disc  on  which  was  painted 
the  title  of  the  picture. 

Across  the  top  of  the  lobby  hung  five 
cut-outs  of  life  savers,  the  circular  type 
on  which  was  painted  the  name  of  the 
theatre — S.  S.  Liberty,  Port  of  Beau- 
mont. In  the  center  of  these  life  savers 
was  painted  the  title  of  the  picture  and 
the  cast. 


Many  Mercantile  Tie-Ups  Made 
in  "Suzanna"  Campaign 

Los  Angeles,  Cal. — An  unusually  thorough 
exploitation  campaign  was  staged  for  the 
premiere  of  "  Suzanna  "  at  the  Mission  thea- 
tre, centering  heavily  on  mercantile  tie-ups  of 
vaiious  sorts. 

The  commodities  tied  up  with  the  produc- 
tion, "  Suzanna,"  such  as  hats,  shoes,  silks, 
biscuits,  chocolates,  dolls,  sheet  music,  phono- 
graph records,  cards  and  the  "  Suzanna " 
novel,  were  the  product  of  reputable  and 
nationally  known  manufacturers.  This  in 
itself  made  it  possible  to  arrange  with  the 
retailers  for  windows  in  their  stores  for  dis- 
play of  these  merchandise  articles  during  the 
run  of  the  picture. 

Displays  were  arranged  in  more  than  sixty 
business  houses  in  Los  Angeles,  including  three 
of  the  biggest  department  stores,  also  the 
Western  Costume  Company  and  the  big  music 
stores.  The  leading  jewelry  stores  used  por- 
traits of  Mabel  Normand,  the  star,  together 
with  production  stills,  neatly  arranged  in  gold 
and  silver  frames. 


Miniature  of  reproduction  of  the  Prison  of  Zenda,  five  feet  high  and  eight  feet  long,  mounted 
on  a  truck  and  driven  about  the  streets  of  St.  Paul  for  "  The  Prisoner  of  Zenda "  at  the 

Capitol  theatre 


"Our  Gang"  Comedies 

Two  parts  each 


They're  4 'stealing  the  show"  from  the 
features,  everywhere 

It  takes  a  wonderful  short  subject  to 
steal  the  show  from  many  highly 
touted  features. 

4 4 Our  Gang"  comedies  are  doing  it 
right  along. 


"Hal  Roach's  Rascals  in  'Saturday  Morning'  took  all  the 
picture  honors  at  the  Capitol." — AT.  T.  Globe. 

"  'Saturday  Morning'  is  a  hilarious  outpouring  of  mirth." 
—N.  T.  Sun. 


"There  is  some  exceedingly  cute  stuff  in  'A  Quiet  Street 
.  .  .  It  is  very  funny."  —Film  Daily. 

"About  the  best  comedy  we  ever  played." — Hogan 
Burud,  Grand,  Big  Falls,  Minn.  (Ex.  Herald.) 


Big  laughs  from  little  kids 


PafhecomecEy 


TRADE 


MARK 


Will  Rogers 


in 


Two  Comedies 


A  Ropin'  Fool 


Two  parts 


Fruits  of  Faith 

Three  parts 


Will  Rogers  says; 

"I  have  made  a  close  study  of  motion 
picture  audiences.  I  have  discovered 
that  the  average  one  starts  to  go  to  sleep 
along  about  the  start  of  the  fourth  reel. 
I've  figured  it  out  that  the  only  way  to 
beat  them  to  it  was  to  make  two  and 
three  reel  pictures.  If  they  go  to  sleep 
on  these  I'll  make  one  reelers.'" 

Two  delightful  comedies,  filled  with  human 
interest,  and  sparkling  with  the  inimitable 
Will  Rogers  personality. 


Paftiecomecjy 

TRADE  ^^^^ARK™ 


February  3 ,  1923 


573 


ft 

rl 

V 

1*4  a 

Tastefully  arranged  window  display  for  "  Lorna  Doone  " ;  one  of  the  265  windows  arranged  for  the  run  of  the  picture  at  Sam  Harding's  Liberty 

theatre.  Kansas  City,  Mo. 

Extensive  Exploitation  Drive 
Put  Over  for  "Knighthood" 

Brooklyn,  N.  Y. — A  heavy  exploitation 
campaign,  starting  well  in  advance,  was  used 
tor  "  When  Knighthood  was  in  Flower "  at 
1  lie  Brooklyn  Mark  Strand  theatre,  of  which 
Edward  L.  Hyman  is  managing  director. 

Long  before  the  picture  opened,  Fulton 
street  pedestrians  noticed  handsomely  en- 
graved pictures  all  along  the  thoroughfare. 
Next  the  illuminated  24-sheet  stands  blazed 
forth  their  announcements  with  all  the  orig- 
inal papr.  Then  came  a  noveiization  of  the 
story  in  one  of  the  leading  dailies  of  the 
borough. 

On  the  opening  day  a  full  page  in  the 
rotogravure  section  of  one  of  the  dailies  car- 
ried the  caption :  "  Brooklyn  Girls  Who  Have 
Attained  Stardom,"  and  portraits  of  Miss 
Davies  were  used  profusely  in  this. 

By  careful  building  up,  Society  Night 
(opening  night)  was  a  big  success.  Miss 
Davies  had  issued  persoi.al  invitations,  at- 
tached to  which  were  autographed  photos.  So- 
ciety, represented  by  the  leaders  in  all  lines, 
turned  out. 

Nine  hundred  cards  were  used  on  street 
cars,  schools  were  visited  and  special  cards 
pot  on  the  bulletin  boards,  book  store  tie-ups 
brought  displays  on  the  principal  shopping 
streets,  a  Marion  Davies  gown  was  placed  in 
a  prominent  store  window,  singers  from  the 
Mark  Strand  visited  broadcasting  radio  sta- 
tions in  return  for  a  broadcasted  theatre  an- 
nouncement, and  a  two-page  co-operative  ad 
in  the  newspaper  helped  things  along. 


Many  Angles  Utilized  to  Put 
Over  "Making  a  Man" 

Atlanta,  Ga— Manager  W.  R.  Bedell,  of 
the  Kialto  theatre,  started  his  "  Making  a 
Man  "  campaign  a  week  in  advance  with  gum 
stickers  bearing  the  title  only  in  bold  type. 
These  were  stuck  on  automobile  windshields, 
soda  fountain  mirrors,  show  windows  and 
every  conspicuous  available  place.  Four  days 
in  advance,  25  newsboys  were  secured  to  wear 
small  banners  on  their  backs.  These  banners 
also  carried  only  the  title  of  the  picture.  It 
was  a  good  stunt  and  attracted  unusual  atten- 
tion as  the  connection  between  newsboys  and 
"  making  a  man  "  is  evident. 

Two  days  before  opening,  tie-ups  were 
made  with  a  prominent  clothier  and  a  large 
bank.  The  clothier  put  in  a  display  of  suits 
and  stills  and  a  card  reading,  "  A  Fashion 
Park  suit  is  one  of  the  first  essentials  in  1  Mak- 
ing a  Man.'  "  Four  cards  were  placed  in  the 
hank,  reading,  "  A  Savings  Account  Is  First 
Aid  in  '  Making  a  Man.'  .  .  .  Our  Sav- 
ings Department  Will  Bank  with  You  on  the 
Future." 

During  the  week  of  the  run  the  street  cars 
carried  800  window  signs  announcing  the  pic- 
ture.   These  were  read  from  the  outside. 

This  week  was  the  first  of  a  tie-up  with  the 
Cable  Piano  Company,  by  which  they  will  dis- 
play in  their  window  each  week  a  one-sheet 
giving  the  Rialto's  entire  musical  program  and 
announcing  the  current  feature. 


Orange  Recipe  Contest  Tied 
Up  with  "Robin  Hood" 

BOSTON,  Mass. — The  management  oi 
the  Park  theatre,  playing  "  Robin 
Hood,"  tied  up  with  the  Boston 
American  on  a  contest  to  encourage  cre- 
ative recipes  from  the  housewives  of  Bos- 
ton and  to  exploit  the  picture,  in  which 
ten  crates  of  oranges,  ostensibly  direct 
from  the  Douglas  Fairbanks  orange 
grove  in  California,  were  given  for  the 
ten  best  recipes  for  ways  in  which  the 
orange  may  be  used  for  table  purposes. 

The  Boston  American  printed  the  rec- 
ipes daily.  They  covered  cakes,  pies, 
marmalades  and  countless  delicacies 
from  the  orange.  And  the  stunt  got  a 
lot  of  publicity  for  "  Douglas  Fairbanks 
in  Robin  Hood  "  and  the  Park  theatre 
showing. 


Window  tie-up  with  music  store  for  "When 
Knighthood  \Vas  In  Flower"  at  the  Missouri 
theatre,  St.  Louis 


Gimme^Club^Formed  as  Hook- 
Up  in  "Gimme"  Campaign 

New  York,  N.  Y. — Excellent  results  were 
obtained  with  a  small  u  gimme  "  button  which 
Eddie  Bonne,  manager  of  exploitation  for 
Goldwyn,  and  W.  R.  Ferguson,  headquarters 
Goldwynner,  distributed  widely  in  connection 
with  the  showing  of  "  Gimme,"  at  the  Capitol 
theatre. 

The  button  is  about  as  large  as  a  dime,  with 
the  title  printed  in  white  letters  against  a 
l»lue  background.  These  buttons  were  distrib- 
uted by  the  thousand  and  were  worn  by  the 
majority  of  persons  receiving  them.  It  was 
a  button  about  which  the  wearer  was  certain 
he  could  be  humorous  and  extract  a  lot  of  fun. 

Two  students  at  Columbia  University  were 
interested  in  the  matter  of  starting  a 
"  Gimme  "  club  at  that  institution.  They  took 
3,000  of  the  buttons  and  distributed  them 
among  the  students  and  in  a  week's  time  there 
were  more  members  of  the  "  Gimme "  club 
than  there  were  Shifters  among  the  Columbia 
students.  The  same  stunt  was  wnked  in  some 
of  the  city's  high  schools. 

A  novelty  that  attracted  much  attention  was 
a  small,  four-page  booklet,  printed  in  black 
on  yellow  paper.  On  the  front  cover  appeared 
this :  u  How  to  save  gas  and  electricity."  On 
the  back  page  was  the  question  :  "  Who  handles 
the  weekly  pay  envelope  in  your  home?"  On 
the  two  inside  pages  was  the  following:  "  Shut 
off  your  gas,  turn  off  your  lights,  close  up  your 
home ;  take  the  whole  family  to  see  Goldwyn's 
latest  pictorial  production,  "Gimme!" 


Pleasing  Oriental  lobby  display  for  "  East  is 
West"  Prepared  b\  A.  B.  Morrison  of  Loeafs 
Palace  theatre,  Memphis,  Tenn. 


574 


Motion  Picture  News 


ToHave.ToHold, 
To  L*oise  


_  ictttier  and  a  Amy 
oohaUcijonrfoar,  ichM 
yai  near.  \o  tuorship  uou 
For  aye. 

who  i£>orU  would  seem  a.  dream,  ' 
dear,  artri  fair  flic  skies  ahm. 
If  yciuimj  onto,  «fcre  mine  alone.  ! 
oohm*,  fohoU.  fo  love. 

HwflfSwwdJyUfcllscfftcposaio-  ■ 
aafc  lowm  MABr.fcmsTw,s  nwSfc- 
jW  An,  TO  HAVE  AND  TO  HOLD. 
IIL««SH^wJffMW  BETTY  CCMPSW 

TO  HAVE  AND  TO  HOLD  sbmk  as  ?ht  per 
»  soma  uetemphshmenb. 

A  PARAMOUNT  PICTUPE. 


To  Have  and  to  Hold 


lobby  display,  with  special  artwork,  prepared  by  Manager  J.  M.  Edgar  Hart  of  the  Palace  theatrt 
ing  ivas  put  on  in  blown  metallic  gold 


El  Paso.    The  letter 


Jewelry  Store  Tie- Up  to  Aid 
"Lorna  Doone"  Campaign 

Wilmington,  N.  C. — D.  M.  Bain,  publicity 
director  of  the  Howard- Wells-  theatre,  concen- 
trated on  the  jewelry  store  hook-up  on  his 
campaign  for  "  Lorna  Doone,"  utilizing  the 
Lorn  a  Doone  pearls. 

One  of  the  leading  jewelry  stores  was  sold 
on  the  proposition;  also  the  Wilmington  Star. 
The  Star  sold  a  page  of  co-operative  ads  in 
which  appeared  reproductions  of  the  eight 
"  famous  women  of  history  and  arts,"  roles 
portrayed  by  Madge  Bellamy,  star  of  "  Lorna 
Doone." 

The  jewelry  store  devoted  an  entire  window 
to  the  display  of  the  pearls,  centered  by  the 
pearl  necklace  which  the  store  ottered  as  first 
prize  to  the  one  guessing  nearest  correctly  the 
eight  characters,  accompanied  by  a  fifty-word 
historical  sketch  of  each  one. 

Black  and  white  stills  of"  the  eight  charac- 
ters were  each  placed  in  silver  frames  and  ar- 
ranged in  the  window  to  make  the  task  easier 
than  from  the  small  reproductions  in  the  news- 
paper. 

Other  prizes  consisted  of  tickets,  so  the  only 

expense  to  the  theatre  was  for  the  tickets. 


F.  J.  Miller,  manager  of  the  Modjeska  theatre, 
Augusta,  Ga.,  arranged  this  appropriate  display 
f  or  "  The  Fast  Mail  " 


Box  with  Peep  Hole  Exploits 
"The  Face  in  the  Fog" 

AUSTIN,  Texas— Manager  E.  B. 
Roberts  of  the  Majestic  theatre  ad- 
vertised "  The  Face  in  The  Fog " 
by  creating  curiosity  with  a  lobby  dis- 
play. The  display  consisted  of  a  large 
box  attractively  painted  and  decorated. 

In  this  box  was  a  peep  hole  through 
which  could  be  seen  in  the  distance  a 
man's  face  which  had  been  almost  hid- 
den from  view  by  means  of  fine  screens 
used  to  represent  fog.  By  means  of  a 
proper  lighting  effect,  Mr.  Roberts  cre- 
ated a  weird  spectacle  for  all  who  peeped 
through  the  hole  in  the  box. 

Comprehensive  Campaign  Used 
on  "Omar  the  Tentmaker" 

Duluth,  Minn. — Manager  P.  F.  Schwie  of 
the  Garrick  theatre  upheld  his  reputation  as  a 
showman  in  his  exploitation  campaign  for 
"  Omar  the  Tentmaker." 

An  inexpensive  but  effective  trim  for  the 
front  of  the  house  was  arranged  by  having  a 
tent  and  awning  company  place  a  specially 
made  strip  of  red  and  white  awning  around 
the  marquee. 

The  picture  was  tied  up  with  Omar 
cigarettes  and  a  Superior  Street  cigar  store 
used  a  window  with  a  cut-out  of  the  Persian 
poet  and  a  bowl  of  Omars.  A  haberdashery 
shop  showed  Guv  Bates  Post,  the  star,  wear- 
ing Dunlap  hats,  the  tie-up  that  is  being  used 
throughout  the  country. 

The  Glass  Block  department  store  turned 
over  the  window  usually  reserved  for  a  show- 
ing of  "  original  "  gowns  and  costumes  to  a 
display  of  Persian  rugs  that  were  tied  up 
with  the  picture.  They  used  another  display 
in  the  book  department  and  tied  up  both  of 
them  with  an  exhibition  of  the  prizes  offered 
by  the  Duluth  News-Tribune  in  connection 
with  its  quatrain  contest. 

Copies  of  the  full  page  Saturday  Evening 
Post  advertisement  on  "  Omar  "  that  appeared 
in  the  issue  of  December  9th  were  used  for 
mailing  window  display  and  hand-outs.  On 
each  was  pasted  a  small  slip  of  paper  with 
the  sentence :  "  Opens  at  the  Garrick  Decem- 
ber 9."  To  do  this  permission  had  to  be 
obtained  from  the  largest  distributor  of  the 
Post  in  Duluth. 


Practical  Campaign  Put  Over 
for  "Broadway  Rose" 

St.  Louis,  Mo. — Manager  J.  F.  Brinkmeyer 
of  the  Grand-Florissant  theatre  recently  put 
over  a  thorough  campaign  on  "Broadway 
Rose,"  which  he  describes  as  follows: 

I  made  two  wooden  frames  large  enough 
to  hold  a  single  sheet  poster.  This  frame  was 
made  of  lumber  giving  plenty  of  space  to 
insert  six  clear  receptacles  in  each  one  and 
had  wired  them  complete,  making  them  into 
a  shadow  box  by  using  shadow  lamps  to 
match  the  colors  of  the  poster.  I  then  hung 
one  of  these  shadow  boxes  on  each  side  of 
my  stage  facing  the  audience.  These  shadow 
boxes  were  illuminated  before  the  show  be- 
gan and  during  the  showing  of  slide  and  news 
they  were  then  turned  out  until  the  intermis- 
sion. 

A  week  in  advance  I  put  out  50  single 
sheets  bearing  the  showing  date  in  the  win- 
dows of  business  houses  within  a  mile  of 
my  theatre.  Also,  six  frames  holding  six 
photos  each  were  placed  inside  of  drug  and 
candy  stores,  in  very  prominent  places  show- 
ing date  and  name  of  theatre. 


Lobby  display  and  newsboy  quartette  used  to 
exploit  "  Heroes  of  the  Street  "  by  the  Brand- 
ford  theatre,  Newark,  N.  J. 


February  j  ,  i p 2 3 


575 


Special  art  lobby  display  for  "The  Impossible  Mrs.  Bellciv"  prepared  b\  Manager  J.  M.  Edgar  Hart  of  the  Palace  theatre,  El  Paso,  Texas 


Auto  Dealer  Gives  Window  to 
"Broken  Chains"  Display 

San  Francisco,  Cal. — An  excellent  win- 
dow display  advertising  the  showing  of 
"  Broken  Chains "  at  the  Granada  theatre 
through  a  tie-up  with  an  auto  accessories 
dealer  on  nonskid  chains. 

On  the  floor  of  the  window  were  bags  of  the 
chains.  Back  of  that  was  a  likesize  oil  paint- 
ing of  Colleen  Moore  as  the  heroine  of 
•'  Broken  Chains,"  with  feet  padlocked  to- 
gether. The  frame  of  the  picture  was  made 
of  the  nonskid  chains  advertised  in  the  win- 
dow. 

At  one  side  of  the  window  was  a  three-panel 
screen  with  stills  from  the  picture  at  the  top 
of  each  panel.  The  Hist  panel  contained  the 
name  of  the  theatre,  the  third  the  date  of  the 
showing,  while  on  the  centre  panel  was  paint- 
ed the  following:  "  You  will  never  find  broken 
chains  in  your  experience  with  our  skid 
chains.  You  will  find  '  Broken  Chains'  at  the 
Granada  theatre." 


Inexpensive  street  ballyhoo  stunt  for  "Brothers 
Under  the  Skin  "  used  by  the  Miller  theatre, 
Wichita,  Kans. 


Consul's  Endorsement  Brings 
Publicity  to  "  Omar  " 

SAN  FRANCISCO,  Cal.— Few  people, 
perhaps,  are  aware  that  there  is 
such  an  official  as  a  Persian  consul, 
but  the  management  of  the  Tivoli  theatre 
discovered  that  there  was  one  in  San 
Francisco  and  managed  to  get  a  bit  of 
extra  publicity  for  "  Omar  the  Tent- 
maker."  through  an  endorsement  obtained 
from  him. 

Thomas  W.  Firby  is  the  consul's  name. 
His  endorsement  was  pood  for  a  notice 
in  the  San  Francisco  Examiner,  espe- 
cially as  it  was  written  on  the  consulate's 
letterhead. 


Junior  Naval  Reserve  Parade 
Aids  "Heroes  of  the  Street" 

New  York,  X.  Y". — Lon  Young,  director  of 
advertising  and  publicity  for  Warner  Broth 
ers,  and  his  assistant,  Lou  Marangella,  staged 
B  big  campaign  on  Broadway  in  connection 
with  the  Junior  Naval  Reserve  for  "  Heroes  of 
the  Street"  at  the  New  York  Mark  Strand 
theatre. 

The  stunt  involved  the  use  of  Cadet  Barry, 
who  headed  a  parade  consisting  of  several 
hundred  Junior  Naval  Reserve  boys,  the  Cath- 
olic Protectory  band  and  fully  a  score  of 
policemen.  The  parade  started  at  Columbus 
Circle,  turned  into  Broadway  and  proceeded 
to  the  Strand.  It  was  made  possible  through 
the  courtesy  of  several  officials  of  the  New 
York  Police  Department  and  Mrs.  Julia  M. 
Loft,  Hon.  Deputy  Commissioner,  who  acted 
as  hostess  to  more  than  2,000  boys  and  girls 
of  members  of  the  police  force. 

Edward  A.  Oldham,  executive  secretary  of 
the  U.  S.  Junior  Naval  Reserve,  dispatched  a 
special  letter  to  the  members  of  the  organiza- 
tion. 

Several  hundred  cadets  responded  to  his 
notice  and  assembled  at  Columbus  Circle.  A 
group  of  syndicate  photographers  and  cam- 
eramen were  on  hand,  and  despite  the  chilly 
weather  Cadet  Barn-  smilingly  withstood  the 
barrage  of  cameras  for  fully  three  quarters 
of  an  hour.  As  the  parade  readied  the  Strand. 
Managing  Director  Joseph  Plnnkett  of  the 
Strand  and  Mrs.  Loft  greeted  Barry. 

Junior  Naval  Reserve  organizations  are  lo- 
cated all  over  the  country,  and  the  fact  that 
Barry  is  a  member  will  make  it  possible  for 
the  theatre  owners  to  secure  this  tie-up  at 
practically  no  expense. 


Old  Clothes  Matinee  Is  Stunt 
on  "Oliver  Twist" 

Kansas  City,  Mo. — An  unusually  energetic 
advance  campaign  has  been  put  back  of  "  Oli- 
ver Twist "  by  the  management  of  the  Liberty 
Theatre.    Their  advance  campaign  included : 

The  management  issued  1,800  passes  to 
school  teachers  for  a  pre-view  showing,  while 
a  special  tie-up  between  Mayor  Frank  Crom- 
well of  Kansas  City  and  Jackie  Coogan  re- 
sulted in  columns  of  newspaper  space  given 
to  a  Cromwell-Coogan  Warm  Clothes  matinee 
at  the  Doric  Theatre,  a  house  which  has  been 
dark,  Saturday. 

The  matinee  was  given  for  children  only, 
the  "  standard "  of  admission  being  old 
clothes,  which  were  presented  at  the  box  office 
by  the  children.  The  clothes  in  turn  were 
turned  over  to  charitable  organizations. 


Clever  lobby  display  card  for  "  The  Dangerous 
Age  "  at  the  Capitol  theatre,  Detroit,  Mich. 


576 


Motion  Picture  N  e  zv  s 


Exhibitors9  Reports  on  Pictures 


Note: — Exhibitors'  Reports  on  Pictures  is  a  presentation  in  the  briefest  and  most  convenient  form  of  reports 
received  from  exhibitors  in  every  part  of  the  country  on  current  features,  which  makes  it  possible  for  the  ex- 
hibitor to  see  what  the  picture  has  done  for  other  theatre  managers. 

The  first  column  following  the  name  of  the  feature  represents  the  number  of  managers  that  have  reported 
the  picture  as  "  Poor."  The  second  column  gives  the  number  who  considered  it  "  Fair  "  ;  the  third  column,  the  num- 
ber who  considered  it  "  Average  "  ;  the  fourth,  the  number  who  considered  it  "  Good  "  ;  and  the  fifth  column,  those 
who  considered  it  "  Big." 

The  last  column  is  a  percentage  figure  giving  the  average  rating  on  that  feature,  obtained  by  the  following 
method :  A  report  of  "  Poor  "  is  rated  at  20%  ;  one  of  "  Fair,"  40%  ;  "  Average,"  50% ;  Good,"  70% ;  and 
"  Big,"  100%.  The  percentage  ratings  of  all  of  these  reports  on  one  picture  are  then  added  together,  and  di- 
vided by  the  number  of  reports,  giving  the  average  percentage — a  figure  which  represents  the  consensus  of  opinion 
on  that  picture.  In  this  way  exceptional  cases,  reports  which  might  be  misleading  taken  alone,  and  such  indi- 
vidual differences  of  opinion  are  averaged  up  and  eliminated. 

No  picture  is  included  in  the  list  which  has  not  received  at  least  ten  reports. 


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AMERICAN  RELEASING 

Great  Alone,  The   

His  Wife's  Husband  

Queen  of  the  Moulin  Rouge  

Sign  of  the  Rose,  The  

ASSOCIATED  EXHIBITORS 

Dr.  Jack   

Grandma's  Boy   

Real  Adventure,  The  

FAMOUS  PLAYERS 

Across  the  Continent   

Anna  Ascends   

Bachelor  Daddy,  A   

Back  Home  and  Broke  

Beauty  Shop,  The   

Beauty's  Worth   

Beyond  the  Rocks  

Blood  and  Sand   

Bonded  Woman,  The  

Bordderland   

Burning  Sands   

Clarence   

Cowboy  and  the  Lady,  The  

Dictator,  The   

Ebb  Tide   

Face  in  the  Fog,  The  

For  the  Defence   

Ghost  Breaker,  The  

Her  Gilded  Cage   

If  You  Believe  It,  It's  So  

Impossible  Mrs.  Bellew,  The  

Love  of  Pharoah,  The  

Man  from  Home,  The  

Manslaughter   

Man  Unconquerable,  The   

Man  Who  Saw  Tomorrow,  The.. 

Nice  People   

North  of  the  Rio  Grande  

Old  Homestead,  The  

On  the  High  Seas  

Ordeal,  The   ,  

Our  Leading  Citizen  

Outcast,  The   

Over  the  Border   

Pink  Gods   

Pride  of  Palomar,  The  

Singed  Wings   

Siren  Call,  The   

South  of  Suva   

To  Have  and  to  Hold  

Top  of  New  York,  The   - 

Valley  of  Silent  Men,  The  

When  Knighthood  Was  in  Flower 


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While  Satan  Sleeps    — 

Woman  Who  Walked  Alone,  The  — 

Young  Diana,  The    2 

Young  Rajah,  The    5 

FILM  BOOKING  OFFICE 

Colleen  of  the  Pines   — 

Gay  and  Devilish   — 

Glory  of  Clementina,  The   4 

Hound  of  the  Baskervilles   1 

If  I  Were  Queen   — 

In  the  Name  of  the  Law   1 

Kick  Back,  The    2 

My  Dad    1 

Queen  of  the  Turf   8 

Sheik  of  Araby,  The   2 

Son  of  the  Wolf,  The   1 

Understudy,  The    — 

Up  and  at  'Em   1 

FIRST  NATIONAL 

Bond  Boy,  The    — 

Brawn  of  the  North   — 

Cross  Roads  of  New  York   1 

Dangerous  Age,  The   — 

Deuce  of  Spades,  The   2 

Domestic  Relations    — 

East  Is  West    1 

Eternal  Flame,  The    — 

Fool's  First    3 

Hurricane's  Gal    — 

Infidel,.  The    2 

Kindred  of  the  Dust   — 

Lorna  Doone    — 

Masquerader,  The    — 

Oliver  Twist   

Omar,  the  Tentmaker    — 

One  Clear  Call   — 

Primitive  Lover,  The    — 

Rose  of  the  Sea   4 

Skin  Deep    — 

Smudge    f 

Sonny    — 

Trouble    — 

White  Shoulders    — 

Woman  He  Married,  The   - 

Woman's  Side,  The    3 

FOX 

Do  and  Dare    — 

Fast  Mail.  The      — 

Fighting  Streak,  The      1 

Fool  There  Was,  A  ■  — 

For  Big  Stakes    1 

Honor  First    2 

Just  Tony    1 


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February  ?  ,  1923 


577 


Title  of  Picture 


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Light  of  the  Desert,  The   1 

Men  of  Zanzibar,  The  

Monte  Cristo    — 

Moonshine  Valley    1 

My  Friend,  the  Devil   — 

Nero    — 

New  Teacher,  The    1 

Oath  Bound    - 

Rough  Shod    — 

Self  Made  Man.  A   4 

Silver  Wings    1 

Trooper  O'Neil    — 

Very  Truly  Yours    — 

Western  Speed    1 

West  of  Chicago    — 

Yellow  Stain,  The    — 

GOLDWYN 

Always  the  Woman    6 

Brothers  Under  the  Skin   — 

Dust  Flower,  The    1 

Golden   Dreams    2 

Mr.  Barnes  of  New  York   6 

Remembrance    4 

Sherlock  Holmes    — 

Sin  Flood,  The    1 

Wall  Flower,  The    — 

Yellow  Men  and  Gold   — 

HODKINSON 

Gray  Dawn,  The    1 

Headless  Horseman,  The   — 

Heart's    Haven    — 

No  Trespassing    — 

Slim  Shoulders    1 

METRO 

Broadway   Rose    — 

Enter  Madame    — 

Five  Dollar  Baby.  The   2 

Forget  Me  Not    1 

Hands  of  Nara.  The   2 

Hate    2 

June  Madness    — 

Prisoner  of  Zenda,  The   — 

Quincy  Adams  Sawyer    — 

Seeing's  Believing    3 

Sherlock  Brown    1 

They  Like  'Em  Rough   2 

Trifling  Women    — 

PATHE 

Nanook  of  the  North   1 

PREFERRED  PICT 

Rich  Men's  Wives   — 

Shadows    — 


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be 


Evidence   

John  Smith   

Love  Is  an  Awful  Thing  

One  Week  of  Love  

Referee.  The   

Under  Oath   

Woman  of  No  Importance  

STATE  RIGHTS 

Flesh  and  Blood   

I  am  the  Law 

Man  from  Hell's  River,  The  

More  to  Be  Pitied  than  Scorned. 

Rags  to  Riches   

Sure  Fire  Flint   

What's  Wrong  With  the  Women 
Worldly  Madonna,  The   

UNITED  ARTISTS 

Man  Who  Played  God,  The  

Robin  Hood   

Tailor-Made  Man,  A   

Tess  of  the  Storm  Country  

UNIVERSAL 

Afraid  to  Fight   

Black  Bag,  The   

Broad  Daylight   

Caught  Bluffing   

Confidence   

Delicious  Little  Devil,  The  

Don't  Shoot   

Galloping  Kid,  The   

Her  Night  of  Nights  

Human  Hearts   

Kentucky  Derby,  The   

Kissed   

Loaded  Door.  The   

Lone  Hand,  The   

Long  Chance,  The   

Man  Who  Married  His  Own 

Wife,  The   

Married  Flapper,  The   

Out  of  the  Silent  North  

Paid  Back   

Second  Hand  Rose   

Step  On  It   

Storm,  The   

Top  O'  the  Morning  

Trap,  The   

Trimmed   

Trouper,  The   

Under  Two  Flags   

VITAGRAPH 

Divorce  Coupons   

My  Wild  Irish  Rose  


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Remarkably  complete  miniature  "Old  Homestead"  display  in  window  of  realty  company,  arranged  by  Manager  Paul  Krier  of  the  Star  theatre, 
Walsenburg,  Colo.  A  clever  replica  of  a  24-sheet  stand,  cut  from  a  one-sh  eet,  will  be  seen  at  the  right 


578 


Motion  Picture  News 


/.     C.     JESSEN'S    PRODUCTION     NOTES     BY  WIRE 

Studio  and  Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE    ON    THE  LOT 


Around  Metro  Studios 

Frances  Marion  has  written  the 
continuity  for  the  next  Mae  Mur- 
ray -  Robert  Leonard  production 
from  the  stage  play,  "  The  French 
Doll."  Orville  Caldwell  has  been 
engaged  as  male  lead,  Rose  Dione 
engaged.  They  will  produce  at  the 
Goldwyn  studio. 

Milton  Hoffman,  Metro  produc- 
tion manager,  leaves  for  New  York 
about  February  1. 

Rex  Ingram  has  appointed  Curt 
Rehfeld,  for  several  years  assistant 
to  him,  manager  of  the  Ingram 
unit.  Mr.  Rehfeld's  first  assign- 
ment in  his  new  position  will  be 
in  connection  with  the  filming  of 
"  Scaramouche,"  which  the  Metro 
director  will  produce  as  soon  as  he 
has  completed  the  cutting  and  edit- 
ing of  his  latest  photoplay,  "Where 
the  Pavement  Ends." 

With  Paramount  Units 

Lasky  announces  the  purchase  of 
several  Zane  Grey  stories.  Will 
film  "  To  the  Last  Man,"  direction 
of  Victor  Fleming,  in  March. 
Lucien  Hubbard  and  Doris  Schroe- 
der  are  preparing  continuities.  La- 
ter "  The  Heritage  of  the  Desert " 
and  "  The  Wanderer  of  the  Waste 
Land  "  will  be  filmed. 

Anna  Q.  Nilsson  and  Cyril  Chad- 
wick  are  principals  of  the  Betty 
Compson  -  Conway  Tearle  subject, 
"  The  Rustle  of  Silk,"  now  being 
directed  by  Herbert  Brenon. 

Albert  Le  Vino  has  completed  the 
script  for  "  Contraband,"  to  star 
Agnes  Ayres.  Wesley  Ruggles  will 
direct. 

Charles  Maigne  has  completed  the 
Mary  Miles  Minter  subject,  "Trail 
of  the  Lonesome  Pine."  The  prin- 
cipals of  the  cast  are  Antonio 
Moreno,  Ernest  Torrence,  Edwin 
Brady,  Cullen  Tate  and  Frances 
Warner. 

Tully  Marshall,  Margaret  Loomis 
and  Fred  Huntley  have  been  added 
to  the  cast  of  "  The  Law  of  the 
Lawless." 

William  De  Mille  will  complete 
"  Grumpy  "  early  in  February. 

John  Colton,  author  of  "  Rain," 
one  of  the  outstanding  dramatic 
successes  on  Broadway  this  season, 
has  been  engaged  to  write  the  sce- 
nario for  "  The  Exciters,"  a  Para- 
mount picture  to  be  put  in  produc- 
tion soon  at  the  Eastern  studio  un- 
der the  direction  of  Richard  Ordyn- 
ski.  Bebe  Daniels  and  Antonio 
Moreno  will  be  co-starred  in  the 
picture. 


Tn  Coving  memory 

Joseph  Kaufman 

Died  February  1, 191$ 
ethel  Clayton  Kaufman 


On  the  Goldwyn  Lot 

Mae  Busch  and  Raymond  Grif- 
fith have  been  placed  under  long- 
term  contracts. 

Blanche  Sweet  will  play  the 
title  role  in  "  Tess  of  the  D'Urber- 
villes,"  a  Marshall  Neilan  pro- 
duction. 

Marshall  Neilan  is  now  com- 
pleting "  The  Ingrate,"  his  orig- 
inal story,  with  Hobart  Bos- 
worth,  Raymond  Griffith,  Bessie 
Love,  Alec  Francis  and  Tom 
Gallery. 

Frank  Urson  has  returned  from 
Grand  Canyon  after  making  a 
number  of  exterior  scenes  for 
"  The  Ingrate." 

Marie  Prevost  has  been  en- 
gaged to  play  the  lead  in  "  Red 
Lights,"  being  directed  by  Clar- 
ence Badger. 

Eric  von  Stoheim  has  selected 
Sylvia  Ashton,  Dale  Fuller  and 
Jean  Hersholt  for  important  roles 
in  "  McTeague." 

Rupert  Hughes  is  completing 
"  Souls  For  Sale." 

Hugo  Ballin  is  doing  the  final 
editing  on  "  Vanity  Fair." 

King  Vidor  begins  shooting  on 
"  Three  Wise  Fools  "  next  week. 

"  Peaches "  Jackson,  the  child 
actress;  James  Fulton,  an  old- 
time  vaudeville  actor,  and  Charles 
West  have  been  added  to  the  cast 
of  "  The  Eternal  Three,"  Mar- 
shall Neilan's  original  screen 
story,  which  he  himself  is  now 
producing  in  association  with 
Goldwyn.  This  is  the  picture 
originally  called  "The  Ingrate." 

At  Universal  City 

"  Merry  Go  Round "  is  com- 
pletely filmed. 

Title  changed  from  "  Chicken 
That  Came  Home  to  Roost  "  to 
"  The  Town  Scandal,"  starring 
Gladys  Walton,  direction  of  King 
Baggott. 

The  Hoot  Gibson  story  orig- 
inally titled  "  Heads  Up "  has 
been  changed  to  "  Single  Hand- 
ed." Written  and  directed  by  Ed- 
ward Sedgwick. 

Hobart  Henley  will  next  direct 
"  Up  the  Ladder,"  starring  Regi- 
nald Denny  and  Virginia  Valli, 
supported  by  Willard  Lewis, 
Dorathea  Wolbert,  Bert  Roach 
and  others,  from  the  Owen  Davis 
Broadway  play. 

LTniversal  has  purchased  Eliza- 
beth Alexander's  serial  story, 
"  The  Self  Made  Wife."  The 
scenario  is  being  prepared  by 
Albert  G.  Kenyon. 

"  Nobody's  Bride,"  starring 
Herbert  Rawlinson,  under  the 
direction  of  Herbert  Blache; 
"  Gossip,"  starring  Gladys  Wal- 
ton: "Single  Handed,"  starring 
Hoot  Gibson:  "  Bavu,"  all-star, 
directed  by  Stuart  Paton,  and 
"  The  Abysmal  Brute,"  directed 
by  Henley  Conwav  with  Reginald 
Denny  and  an  ali-star  cast,  are 
being  edited. 


Jack  Conway  has  completed 
"  Trimmed  in  Scarlet." 

In  production  are  "  Drifting," 
Priscilla  Dean,  Tod  Browning, 
Universal  Jewel;  the  Lois  Weber 
production,  "  His  Good  Name," 
under  direction  of  Harry  Pollard. 

Stories  ready  for  production  in- 
clude "  Up  the  Ladder,"  "  Six 
Fifty,"  "  What  Wives  Want,"  an 
original  by  Perry  Vekroff; 
"  Two  Bells  for  Pegasus,"  "  The 
Co-respondent,"  by  Rita  Wei- 
man;  "Souls  That  Pass  in  the 
Night,"  by  Detective  William  J. 
Flynn;  "The  Pretty  Sister  of 
Jose,"  and  "  A  Lady  of  Quality," 
by  Frances  Hodgson  Burnett, 
with  continuity  by  Marion  Fair- 
fax; "The  Burglar,"  Augustus 
Thomas'  New  York  success; 
"  Blinkie,"  by  Gene  Markey  and 
"  Katy  Did,"  original  by  Edward 
Sedgwick,  who  will  direct  Hoot 
Gibson  in  same. 

Wallace  Worsley  is  now  direct- 
ing Mme.  Gaundelauier  scenes  for 
"  The  Hunchback."  This  produc- 
tion requires  three  thousand  spe- 
cailly  made  costumes,  for  which 
the  extras  were  measured  by  the 
costume  department  six  weeks 
ago  and  the  costumes  arc  now 
completed. 

R-C  Production  Notes 

The  next  Chester  Bennett  pro- 
duction, starring  Jane  Novak,  is 
titled,  "  Divorce,"  now  being  cast. 
The  story  deals  with  matrimonial 
unrest  of  today. 

Mai  St.  Clair  is  now  directing  the 
seventh  "  Fighting  Blood "  H.  C. 
Witwer  storv,  titled,  "The  Knight 
That  Sailed." 

Carter  De  Haven  has  completed 
"  Borrowed  Trouble." 

Emory  Johnson  has  made  all  the 
scenes  for  "  Westbound  Ninety- 
Nine,"  and  is  now  in  the  work  of 
editing. 

Ethel  Clayton  is  scheduled  to  be- 
gin production  next  week,  the  story 
to  be  selected. 

Harry  Carey  will  require  two 
weeks  more  to  complete  the  filming 
of  "Man  of  the  Desert." 

The  story  titled,  "  Day  Time 
Wives "  has  been  purchased  with 
a  view  of  an  all-star  cast  produc- 
tion to  be  started  as  soon  as  the 
director  is  selected. 

East  and  West  with  Fox 

Jack  Gilbert  is  beginning  work  in 
"  Red  Darkness."  under  the  direc- 
tion of  Jerome  Storm,  now  in  the 
process  of  casting. 

Colin  Campbell  has  begun  direct- 
ing: Dustin  Farnum  in  "  Klondike 
Kit."  Arline  Pretty  is  the  lead: 
Hayward  Hobbs  and  Colleen 
Chance  also  engaged. 

"  The  Water  Cross "  is  the  title 
of  the  next  William  Russell  pro- 
duction, being  directed  by  Scott 
Dunlap.  It  is  a  Boston  Blackie 
role  in  prison  life  storv.  The  cast 
in  support  includes  Eva  Novak, 
Frank    Brownley,    Otto  Matieson, 


Spike  Robinson,  Fred  Eanelton. 

\\  infield  Sheehan  arrived  on  the 
Coast  on  Wednesday. 

Jacob  Sichelman,  head  of  con- 
tract department  of  Fox,  and  E.  B. 
McCaffrey,  head  of  editorial  de- 
partment, are  spending  a  short  time 
at  Fox  West  Coast  studios. 

Jack  G.  Leo,  vice  president,  is  on 
the  West  Coast  for  two  weeks. 

Here  and  There 

The  complete  cast  in  support  of 
Douglas  MacLean  in  "Going  Up," 
under  the  direction  of  Lloyd  In- 
graham,  from  a  script  by  Raymond 
Griffith,  includes  Marjorie  Daw, 
lead,  Hallam  Cooley,  Edna  Murphy, 
Francis  McDonald,  Hughie  Mack, 
John  Steppling,  Lillian  Langdon, 
Wade  Boteler,  Arthur  Hall,  and 
Mervin  LeRoy. 

Clifford  Elfelt  productions,  now 
making  "Danger"  at  Fine  Arts 
studio,  a  semi-western  starring  H. 
B.  Warner,  is  from  a  story  by 
Frank  Clark.  The  players  include 
Lillian  Hackett,  June  Lavere,  Edith 
Sterling,  Billie  Rait,  Bert  Apling, 
W.  M.  McCormick  and  Charles 
Newton. 

Schulberg  has  purchased  an  or- 
iginal story  from  Louis  Leighton 
and  Hope  Loring. 

Victor  Schertzinger  is  making 
final  scenes  this  week  for  Kather- 
ine  MacDonald's  "Chastity,"  by  Er- 
nest Paschal. 

L.  J.  Gasnier  arrives  on  the  coast 
from  New  York  Tuesday. 

Reginald  Barker  is  home  from 
Truckee,  Lake  Tahoe  and  Feather 
River  country  after  selecting  snow 
locations  for  filming  "The  Law 
Bringer,"  by  G.  B.  Lancaster.  The 
script  is  being  written  by  Hawkes. 

An  original  storv  titled  "Daugh- 
ters of  the  Rich,"  has  been  pur- 
chased and  will  serve  as  the  story 
for  next  John  Stahl  production. 

Joseph  L.  Rhinock  of  Metro  was 
on  the  coast  recently  conferring 
with  Robert  J.  Trimble  and  Fred- 
erick G.  Becker,  president  and 
producing  director  respectively  of 
the  Arthur  Trimble  Productions. 

Allen  Holubar  has  added  Rose- 
mary Theby  to  the  cast  of  "  Slander 
the  Woman,"  a  First  National  re- 
lease starring  Dorothy  Phillips. 
Other  additions  to  the  cast  are  Rich- 
ard Headrick,  Cyril  Chadwick,  and 
Brinsley  Shaw.  The  picture  is  based 
on  Teffry  De  Prend's  novel,  "  The 
White  Frontier,"  and  is  being  made 
at  the  United  Studios. 

Under  the  supervision  of  Dick 
Thorpe,  a  troupe  of  All  Star  com- 
edy players  left  last  week  for  St. 
Augustine,  Florida,  to  film  several 
outdoor  scenes  for  the  next  All-Star 
comedy. 

Sanford  Productions  have  en- 
gaged William  H.  Clifford  to  di- 
rect its  first  special  production, 
"  Power."  Production  is  now  under 
way,  with  a  cast  including  Pat 
O'Malley,  Cleo  Madison,  Otto  Led- 
erer,  Frank  Hayes,  Gene  Crosby 
and  Leon  Artigue. 


February  3  ,  1923 


579 


Regional  News  From  Correspondents 


Western  New  York 

Justice  Hinkley  has  denied  a  mo- 
tion of  Levin  Michaels,  owner  of 
the  Allendale  theatre  property,  to 
vacate  a  temporary  injunction  re- 
straining him  from  prosecuting 
summary  proceedings  in  city  court 
for  the  purpose  of  ousting  the  Gen- 
eral Theatre  Corporation  interests. 
Justice  Hinkley  has  also  denied  the 
application  of  Golde  Brothers' 
Shop,  Inc.,  to  evict  the  Loew  State 
theatre  from  its  Main  street  en- 
trance. 


Around  Buffalo's  Branch  Offices 


The  Western  New  York  Federa- 
tion of  Women's  Clubs  at  its  an- 
nual midwinter  meeting  in  the  La- 
fayette Hotel,  Saturday,  January  20, 
adopted  a  resolution  setting  forth 
that  the  members  earnestly  protest 
the  abolishing  of  the  state  motion 
picture  censorship.  Mrs.  George 
Winters  prefaced  the  resolution,  a 
copy  of  which  was  sent  to  Senator 
Parton  Swift,  with  a  brief  criti- 
cism of  Will  H.  Hays  for  permit- 
ting the  ban  to  be  raised  on 
Arbuckle. 


Marcus  Loew  was  in  town  last 
week  to  attend  a  meeting  of  the 
stockholders  of  the  local  Loew 
State.  He  declared  that  Buffalo 
was  growing  and  making  better 
progress  than  any  other  city  in  the 
country.  He  also  said  that  the  city- 
has  plenty  of  theatres  and  did  not 
look  for  any  new  ones  in  the  town 
for  some  time  to  come. 


The  early  discovery  of  a  fire  in 
the  basement  of  the  Fredonia  (N. 
■0  Opera  House  permitted  the 
quick  arrival  of  the  fire  fighters 
who  extinguished  the  blaze  which 
did  but  $100  damage.  The  blaze 
started  during  the  second  show  in 
the  evening.    There  was  no  panic. 

Ira  M.  Mosher,  former  manager 
of  the  Palace,  and  Robert  W. 
Elms,  who  has  been  engaged  in 
work  on  the  Buffalo  city  directory 
and  who  is  now  business  manager 
of  the  Northern  Light,  a  Buffalo 
community  newspaper,  are  asso- 
ciated with  Elmer  C.  Winegar  in 
the  formation  of  E.  M.  W.  Pic- 
tures Corporation,  which  will  make 
industrial  films.  Mr.  Winegar  re- 
cently resigned  as  manager  of  the 
Elmwood  theatre  to  devote  all  his 
t;me  to  the  new  concern,  which  is 
under  contract  already  for  a  dozen 
or  so  industrial  films  for  local 
firms. 


Buffalo  has  lost  one  of  its  most 
popular  exhibitors  in  the  death  of 
Chris  Ruderich,  manager  of  the 
Casino,  whose  brother  died  only  re- 
cently of  the  same  disease  which 
claimed  Mr  Ruderich. 


G.  McCkary  has  taken  over  the 
Cazenovia  theatre  in  the  South 
Park  section  for  five  years  from  C. 
Lembke.  The  house  will  now  run 
every  night.  It  has  been  running 
but  two  nights  a  week. 


ROBERT  T.  MURPHY  has 
resigned  from  the  firm  of 
Filkins  &  Murphy,  distributors 
of  Merit  product  in  New  York 
State,  to  assume  the  Buffalo  man- 
agement of  the  new  Renown  Pic- 
tures exchange,  which  will  be 
located  in  the  new  film  building 
at  Pearl  and  Tupper  streets. 
There  is  a  report  that  Educational 
exchange  will  move  into  the  old 
Nu-Art  office,  which  it  adjoins, 
and  that  Mr.  Murphy  will  take  the 
Educational  space.  N.  I.  Filkins 
has  come  to  Buffalo  to  take 
charge  of  the  local  Merit  office  in 
the  Grand  &  North  building, 
Franklin  street.  Mr.  Filkins  never 
looked  more  dignified  in  his  life 
than  he  does  behind  his  new  Van 
Dyke  beard.  It  takes  nerve  to  in- 
troduce a  thing  like  this  to  Film 
Row. 

Everywhere  Gene  Markens,  city 
salesman  for  First  National,  goes 
he  gets  money.  He  went  to  the 
Albany  sales  conference  last 
week-end  and  returned  to  town 
with  $50,  the  first  prize  in  the 
monthly  contest.  H.  L.  Levvy, 
also  a  member  of  the  local  F.  N. 
sales  force,  pulled  down  third 
prize.  The  office  is  going  over 
the  top  for  First  National  Week, 
February  4  to  10,  every  key  city 
having  been  solid  for  this  event. 
Every  F.  N.  salesman  who  at- 
tended the  Albany  conference 
was  presented  with  a  cigarette 
case  by  R.  H.  Clark,  general  man- 
ager of  the  New  York  exchange. 

Charles  "  Pop "  Berliner  and 
Lionel  Edel  are  now  members  of 
the  local  Warner  Brothers'  ex- 
change sales  staff.  Lionel  Edel  is 
well  known  in  Buffalo.  "Pop" 
Berliner  is  also  well  acquainted 
in  the  western  New  York  section. 
General  Manager  Charles  S.  Goetz 
was  in  town  last  week  for  a  con- 
ference with  Branch  Manager 
Joseph  Levee. 

Phil  Gentille  is  placing  the 
Richard  Talmadge  series  in  al- 
most every  house  in  this  neck  of 
the  woods  and  reports  exhibitors 
enthusiastic  over  the  box  office 
value  of  these  First  Graphic  re- 
leases. 


"  Jimmy  "  Grainger,  sometimes 
called  James  R..  vice  president 
and  general  sales  manager  of 
Goldwyn  Distributing  Corpora- 
tion, hit  Buffalo  last  week  on  his 
swing  around  the  Goldwyn  ex- 
change chain.  While  in  town  he 
visited  several  of  the  exhibitors 
in  company  with  Branch  Manager 
Thomas  W.  Brady.  The  new 
Goldwyn  exchange  in  Albany,  of 
which  Charles  Walder  is  manager, 
has  taken  over  the  Utica  territory 
from  the  Buffalo  office  as  well  as 
Chenango,  Louis,  Madison  and  St. 
Lawrence  counties.  Under  a  re- 
arrangement of  salesmen,  Otto 
Siegel  will  cover  Buffalo  and  sur- 
rounding territory,  Sherman  Web- 
ster will  look  after  Rochester  and 
part  of  the  Southern  Tier  and  E. 
M.  Hopcraft  has  been  assigned  to 
Syracuse  and  Northern  New 
York. 

Basil  Brady,  Pathe  plugger  par 
excellence,  has  broken  all  prece- 
dent. He  has  had  a  second  hair- 
cut this  winter.  Pathe  Manager 
Bill  Mack  announces  that  his 
company  is  about  to  revive  six 
of  the  early  Harold  Lloyd  com- 
edies. Speaking  of  Lloyd,  Mr. 
Mack  arranged  to  have  "  Dr. 
Jack"  screened  privately  for  forty 
leading  Buffalo  physicians  in  the 
Buffalo  club  last  Saturday  eve- 
ning so  that  they  could  express 
their  views  on  Dr.  Jack's 
methods.  Mr.  Mack  is  soon  ex- 
pecting a  round  robin  setting 
forth  these  views.  Mr.  Mack, 
in  seeking  to  regain  his  youth, 
went  skating  at  Delaware  Park 
one  evening  last  week.  In  a 
non-youthful  moment  he  found 
his  feet  going  in  opposite  direc- 
tions. Result — a  sprained  wrist. 
Moral  —  When  you  get  over 
seventy-five  do  your  skating  at 
home,  where  the  rugs  are  soft. 
Hub  Taylor,  also  working  under 
the  Pathe  banner,  ventured  into 
the  Southern  Tier  last  week  in 
the  middle  of  a  blizzard.  Hub's 
automobile  is  now  stalled  in 
twelve  feet  of  snow  somewhere 
downstate  and  he  expects  to  drive 
it  back  to  Buffalo  about  Easter- 
time. 


Along  Kansas  City's  Film  Row 


The  Variety  theatre  on  Fillmore 
{Continued  in  last  column) 


THE  PARAMOUNT  FILM 
CORPORATION  is  to  make 
Kansas  City  a  present  of  its  new 
film,  "The  Covered  Wagon,"  which 
is  nearing  completion,  and  which 
features  some  of  the  citv's  early 
history.  S.  R.  Kent,  general  man- 
ager of  Paramount,  wired  Frank  L. 
Newman,  owner  of  the  Newman 
theatres  in  Kansas  City,  of  his 
purpose  to  present  Kansas  City  the 
First  film,  and  Mayor  Frank  Crom- 
well, Mr.  N'ewman  and  others  will 
see  that  it  has  a  fitting  reception. 

In  Lew  Nathanson  the  Kansas 
City  F.  B.  O.  exchange  has  a  com- 
bination of  salesman-exhibitor.  Al- 
though Mr.  Nathanson  will  continue 
to  operate  his  Gem  theatre  in  To- 


peka,  Kan.,  he  has  been  assigned  as 
city  representative  for  F.  B.  O. 

Two  new  Universal  salesmen 
have  joined  the  ranks  of  the  Kan- 
sas City  branch.  R.  E.  Recob, 
former  Universal  booker,  has  been 
given  his  first  road  assignment 
while  Herbert  Sulz,  who  has  been 
selling  Select  product,  now  is  in 
the  territory  for  Lrniversal. 

As  a  reward  for  good  work,  Wil- 
liam Branch,  who  holds  the  dis- 
tinction as  being  president  of  the 
Kansas  City  branch  of  "  Brothers 
Under  the  Skin."  not  only  will 
have  charge  of  exploitation  in  the 
Kansas  territory,  but  also  will  have 
charge  of  the  territory  surround- 
ing Omaha  and  St.  Louis. 


{Continued  from  first  column) 
avenue,  of  which   M.   Wallack  is 
manager,  has  been  closed.     E.  J. 
Pantera  has  taken  over  the  Walden, 
an  east  side  house. 


The  Victoria  theatre  will  get 
Herbert  Alvin  House,  the  Strand 
organist,  when  the  latter  house 
closes  for  all  time,  Thursday,  Feb- 
ruary 1.  C.  Sharpe  -  Minor,  the 
Lafayette  Square  organist  who 
disappeared  a  few  weeks  ago  and 
whose  contract  was  terminated  by 
the  board  of  directors,  came  back 
to  town  last  Saturday.  There  is  a 
possibility  that  he  may  be  re-en- 
gaged. M.  Slotkin,  general  man- 
ager of  the  company  operating  the 
Lafayette,  is  about  to  leave  for  a 
month's  vacation  at  Atlantic  City. 
He  will  exhibit  some  high  diving 
stunts  while  at  the  seashore.  He  is 
an  expert  deep  sea  diver. 


John  R.  Stevens  has  succeeded 
James  Savage  as  manager  of  the 
Central  Park  theatre,  controlled  by 
General  Theatres  Corporation. 


Members  of  the  Universalist 
Church  organization  in  Middleport, 
N.  Y.,  have  started  a  Children's 
theatre  movement  in  the  town, 
showing  motion  pictures  especially 
for  the  kiddies  every  Saturday  aft- 


Jay  Berman  is  suing  Joseph  A. 
Schuchert  and  Rufus  J.  Wood  for 
$15,000  alleging  breach  of  contract 
in  connection  with  the  leasing  of 
the  Ellen  Terry  theatre  on  Grant 
street  to  Berman  for  a  year.  Ber- 
man alleged  the  \\  oodburn  Real 
Estate  Company  had  agreed  to  rent 
the  house  to  him  for  a  year  and 
then   broke  their  word. 


Kansas  City  Slants 

The  Highland  theatre,  Kansas 
City  suburban  house,  has  been  pur- 
chased by  C.  W.  Price  from  James 
Poland. 


Harold  Lloyd's  film,  "  Dr.  Jack," 
was  given  a  pre-view  showing  at 
the  Davidson  building  before  thirty- 
representatives  of  Kansas  City 
clubs  last  Saturday  night.  Mrs. 
Eleanore  Walton  and  Mrs.  A.  H. 
Connolly  of  the  motion  picture 
committee  of  the  Women's  City 
Club,  praised  the  film,  which  re- 
sulted in  some  free  publicity  and 
enlivened  attendance  at  Samuel 
Harding's  Liberty  theatre  this 
week. 


A  new  precedent  has  been  es- 
tablished by  the  Apollo  theatre, 
one  of  Kansas  City's  larger 
suburban  houses,  owned  by  O.  D. 
Rose.  Heretofore  the  policy  of 
the  Apollo  has  been  a  change  of 
program  each  night,  but  last  week 
"  Oliver  Twist  "  showed  the  entire 
week  did  a  greater  business  the 
last  night  than  it  did  the  first.  In 
the  future  there  will  be  only  two 
changes  of  program,  Mr.  Rose  an- 
nounced. 


580 


Motion  Picture  News 


Seattle  Bulletins 

"  The  Flirt "  closed  its  engage- 
ment at  Manager  R.  W.  Case's  Co- 
lumbia theatre  after  having  broken 
all  records  for  length  of  runs  at 
the  theatre.  The  Universal  feature 
closed  after  a  solid  three-week  en- 
gagement. A  total  of  one  hundred 
and  twenty-six  performances  of  the 
picture  were  given  at  the  Columbia 
during  the  three  weeks,  a  record 
number  of  runs  of  any  single  fea- 
ture that  has  ever  played  at  the 
house.  "The  Flirt"  had  its  world 
premiere  in  this  city,  opening  here 
one  day  before  the  New  York  pre- 
release showing  began.  Regular 
admission  prices  ranging  from  10 
to  50  cents  were  charged  for  the 
picture. 


In  Seattle's  Branch  -  Offices 


The  Princess  theatre,  owned  and 
operated  by  the  H.  E.  Woolley 
Theatres  Company,  and  managed 
by  O.  R.  Hartman,  began  a 
strictly  first  run  policy  last  week 
with  the  showing  of  the  F.  B.  O. 
attraction  "  Good  Men  and  True." 
The  theatre  was  formerly  operated 
as  a  second  run  house  under  the 
name  of  the  "  Union,"  but  has  re- 
cently been  remodeled  and  refur- 
nished and  is  now  known  as 
"  Seattle's  Baby  Grand  Theatre." 
According  to  the  printed  announce- 
ments issued  by  Manager  Hartman, 
the  Princess  is  the  smallest  metro- 
politan first-run  theatre  in  the 
world.  Admission  prices  are  ten 
cents  for  children  and  twenty  cents 
for  adults  at  all  times.  Following 
"  Good  Men  and  True,"  Mr.  Hart- 
man had  booked  "  The  Hound  of 
the  Baskervilles  "  and  "The  Snow- 
shoe  Trail  "  as  coming  attractions 
on  the  Princess'  first  run  program. 

^  George  Mantor,  chief  of  the 
Seattle  fire  department,  was  the 
honor  guest  of  John  Hamrick,  at  a 
special  midnight  showing  of  "  Tbe 
Third  Alarm  "  recently  at  the  Blue 
Mouse  theatre.  The  picture  has 
been  booked  for  early  showing  at 
the  Blue  Mouse,  and  the  stunt  was 
arranged  by  Publicity  Manager  Vic 
Gauntlett.  Battalion  chiefs  and 
other  high  members  of  the  fire  de- 
partment also  attended,  as  well  as 
several  city  officials,  who  were  all 
high  in  their  praise  of  the  picture 
after  the  special  showing. 


Gustava  Malstrom  and  Naomi 
Wall  recently  returned  to  Tacoma 
from  Los  Angeles,  where  they  had 
been  sent  as  a  result  of  a  popular- 
ity contest  conducted  in  that  city, 
a  neighbor  of  Seattle.  While  in 
Los  Angeles,  the  two  girls  were 
used  by  Viola  Dana  in  a  few  scenes 
in  her  latest  picture,  "A  Noise  in 
Newborn. " 


Herbert  Hixon,  doorman  at  the 
Columbia  theatre  for  the  past 
eleven  years,  returned  to  this  city 
recently  after  a  vacation  trip  to 
New  York  to  spend  the  holidays 
with  relatives.  Mr.  Hixon  has  been 
at  the  Columbia  practically  since  it 
was  built  by  James  Q.  Clemmer, 
about  twelve  years  ago. 


Announcement  has  just  been 
made  in  this  city  that  work  on  a 
$750,000  vaudeville  -  motion  picture 
house  will  be  begun  in  about  three 
months  by  the  Ackerman  and 
Harris  circuit.  The  organization  ai 
present  runs  the  Palace  Hip  theatre 
in  Seattle,  playing  vaudeville  and 
first  run  photoplays. 


H WAYNE  PIERSON,  assistant 
•  general  manager  of  the  for- 
eign department  of  United  Artists 
Corporation,  sailed  from  Seattle  on 
board  the  steamship  President 
Jackson  the  middle  of  January 
bound  for  the  Orient  on  a  tour  of 
inspection  of  the  foreign  offices.  Mr. 
Pierson's  first  stop  will  be  at  Tokio, 
and  his  itinerary  will  include  Rus- 
sia, Japan,  the  Straits  Settlements, 
Philippine  Islands,  India,  South 
Africa,  Egypt  and  Australia.  W  hile 
in  Seattle  several  days  before  sail- 
ing, Mr.  Pierson  was  the  guest  of 
Charles  A.  Hardin,,  manager  tor  the 
local  United  Artists  exchange. 

J.  R.  Beal,  manjiger  of  the  local 
W.  W.  Hodkinson  exchange,  has 
recently  announced  first  run  book- 
ings on  two  of  the  latest  Hodkinson 
products,  "  Slim  Shoulders ".  and 
"  The  Kingdom  Within."  "  Slim 
Shoulders"  has  been  booked  with 
the  entire  Hamrick  circuit  and  will 
be  shown  in  the  Flue  Mouse  the- 
atres in  Seattle,  Tacoma  and  Port- 
land. "  The  Kingdom  Within  "  was 
hooked  by  the  Jensen-Von  Herberg 
circuit  and  opened  at  the  Peoples' 
Theatre  in  Portland  on  January 
20.  Mr.  Beal  is  at  present  working 
on  plans  for  the  new  projection 
loom  being  installed  in  the  local 
exchange. 

Fred  Walton,  manager  of  the 
American  and  Grand  theatres  in 
Bellingham,  was  a  recent  visitor  in 
this  city,  and  while  here  bought 
"The  Flirt"  from  the  local 
Universal  exchange  for  early  show- 
ing at  one  of  his  Bellingham  houses. 
Robert  Bender,  publicity  and  ex- 
ploitation manager  of  the  local 
exchange,  was  to  leave  for  Belling- 


ham in  a  few  days  to  plan  an  ad- 
vertising, publicity  and  exploitation 
campaign  for  the  Universal  release 
when  it  was  shown  by  Mr.  Walton. 

The  first-run  bookings  that  Tom 
Mix  pictures  have  ever  had  in 
Seattle,  Tacoma  or  Portland  were 
arranged  last  week  by  G.  F. 
Mavarre,  manager  of  the  local  Fox 
exchange,  when  he  closed  negotia- 
tions with  the  John  Hamrick  Blue 
Mouse  circuit  for  the  showing  of 
"  Just  Tony,"  Mix's  latest  feature. 
The  picture  was  scheduled  to  open 
at  the  Seattle  Blue  Mouse  on  Feb- 
ruary 3,  and  follow  shortly  there- 
after in  the  other  first-run  cities. 
These  bookings  were  considered  by 
Mr.  Mavarre  to  be  significant  of  the 
increasing  box  office  and  audience 
appeal  that  each  succeeding  Mix 
picture  seems  to  have. 

Foup  out-of-town  theatre  mana- 
gers were  visitors  on  the  Seattle 
film  row  during  the  last  week.  Ray 
Grombacher,  of  the  Liberty  theatre, 
Spokane;  E.  L.  Mann,  of  the 
Rialto  theatre,  Wenatchee;  R. 
Ruffner,  of  the  Capitol  theatre, 
Vancouver,  B.  C. ;  and  Fred  Wal- 
ton, of  the  American  theatre,  Bel- 
lingham; were  around  the  ex- 
changes at  various  times  during  the 
week,  arranging  bookings  for  the 
coming  season. 

Advice  received  at  the  local 
American  Releasing  Corporation 
exchange  recently  announced  the 
tact  that  Herman  Mazon,  owner 
and  manager  of  the  M-W-A  theatre 
in  Marcola,  Oregon,  was  making 
plans  to  reopen  his  house  some- 
time in  February,  after  being  closed 
since  the  middle  xsf  last  October 
because  of  fire. 


Along  Cleveland's  Film  Row 


Oscar  WatSiM.  for  the  past  sev- 
eral years  assoda  ted  with  the  Edu- 
cational Film  Exchanges  of  Cin- 
cinnati and  Cleveland,  has  severed 
his  connections  with  the  motion 
picture  industry  and  now  has  the 
Studebaker  automobile  agency  in 
seven  counties  of  Michigan.  He 
takes  with  hira  the  best  wishes  for 
success  from  his  many  Ohio  film 
iriends. 


Eddie  Carrier,  Goldwyn  ex- 
ploiteer  in  Ohio,  has  been  made 
special  exploiter  a  t  large.  He  is 
to  cover  all  the  high  spots  in  the 
country  on  the  bi:g  Goldwvn  pic- 
tures. His  first  job  under  this  new 
arrangement  is  in  .'.behalf  of  "The 
Stranger's  Banqticf.'  which  is  book- 
ed for  an  earlj  show  ing  at  the  Col- 
orado theatre,  f)enve  r. 


lo  hold  a  special  sales  conference. 

Lee  Chapman  of  the  Great  West- 
ern Film  Company,  an  Independent 
Exchange  of  Cleveland,  has  ar- 
ranged for  the  first  Ohio  showing 
of  "  The  Country  Flapper,"  featur- 
ing Dorothy  Gish,  at  C.  A.  Bar- 
bian's  Waldorf  theatre,  Akron. 
Joe  Trunk  of  the  Dome  theatre, 
Youngstown,  and  L.  B.  Cool  of  the 
Opera  House,  Canton,  have  also 
booked  the  picture  each  for  a  whole 
week  engagement. 


Bill  Skirboll,  of  the  Ohio  Ex- 
change of  Educational  Film  Ex- 
change, Inc.,  left  Saturday  for  New 
York. 


Nat  Baruch.  Clevet  md  Goldwvn 
exchange  manjiger,  vis  ited  the  To- 
ledo exhibitors  this  w  eek,  to  their 
mutual  beiieft't. 

Art  llolah.,  long  "kn  >wn  in  the 
territory  through  his  connections 
with  Pathe  and  Fa:  no  us  Plavers, 
as  executive  manager  in  both  Cleve- 
land and  Cincinnati,  has  come  to 
Cleveland  jto  becom  *  associated 
with  a  prominent  oil  company  of 
this  city. 


J.  E.  Beck,  local  Vitagraph  ex- 
change, announces  that  "The  Nine- 
ty and  Nine"  has  been  booked  at 
every  key  centre  in  the  territory. 
The  picture  did  so  well  during  its 
recent  engagement  at  Reade's  Hip- 
podrome, that  the  local  demand  for 
il  has  necessitated  Beck's  borrow- 
ing prints  from  all  the  surrounding 
exchanges. 


R.  A.  White,  Fox  g  Sflteral  sales 
manager,  stopped  off  in  .Cleveland 
for  a  day,  coming  from  Buffalo, 
and  going  to  Detroit,  w  her» "  he  is 


C.  L.  Peavcy,  local  Hodkinson 
exchange  manager,  who  has  set 
aside  every  Monday  afternoon  for 
exhibitor  screenings,  will  show 
"Second  Fiddle"  next  Monday  at  1 
p.  m.  The  first  of  the  series  of' 
screenings,  held  last  Monday  was 
very  well  attended,  all  space  in  the 
screen  room  being  occupied. 


Cleveland  Bulletins 

The  Cleveland  Exhibitors'  League 
is  now  operating  under  the  direc- 
tion of  a  business  manager,  William 
J.  Banks.  Mr.  Banks  assumed  his 
new  duties  this  week  and  is  duly 
installed  in  his  recently  acquired 
offices,  401  Film  Exchange  Bldg. 
Banks  has  not  previously  been 
associated  with  the  film  industry  in 
any  capacity. 


Can  a  tax-.free  institution  do 
business  in  competition  with  a  tax- 
paying  institution?  That's  what 
V.  E.  Rakestraw,  motion  picture 
exhibitor,  and  manager  of  the 
Grand  theatre,  Salem,  Ohio,  has 
put  up  to  the  courts  to  decide.  A 
school  of  Salem  has  been  playing 
motion  pictures  in  direct  competi- 
tion to  the  Grand  theatre.  The 
result  is  that  Rakestraw  stands  to 
lose  his  entire  investment  of  $125,- 
000.  It  is  said  that  motion  pic- 
ture exchanges  refuse  to  protect 
Rakestraw  by  cutting  off  service 
to  the  school.  The  M.P.T.O.A.  of 
Ohio  is  backing  him  financially  to 
make  this  a  test  case  and  to  find 
out  whether  it  is  legal  for  a  non- 
tax-paying institution  to  compete 
with  a  tax-paying  institution. 


George  J.  Maurer,  manager  of 
the  Southern  theatre,  Columbus, 
O.,  wroie  to  the  Standard  Film 
Service  Company  of  Cleveland 
saying  that  "  all  the  hard  boiled 
operators,  the  organist  and  the 
doorman  sat  through  a  screening 
of  '  Shadows '  without  criticism 
and  unanimously  declared  it  the 
best  picture  ever  shown  in  the 
house."  Subsequent  business,  fol- 
lowing the  screening,  proved  that 
the  people  of  Columbus  had.  the 
same  sentiments. 


F.  F.  White,  formerly  of  Loew's 
Euclid  Theatre,  Cleveland,  has 
taken  over  the  Town  Hall,  Wake- 
man,  Ohio,  a  600-seat  house  half- 
way between  Oberlin  and  Norwalk, 
and  will  inaugurate  a  combination 
picture  and  vaudeville  policy. 


"  Doc."  Horater  famous  exhibitor 
of  Toledo,  has  arranged  to  play 
"  My  Wild  Irish  Rose "  for  an 
entire  week,  under  the  auspices  of 
the  Knights  of  Columbus,  for  the 
benefit  of  the  Little  Sisters  of  the 
Poor.  Horater  has  secured  the 
endorsement  of  the  Bishop,  the 
Mayor,  the  Chief  of  Police  and 
the  city  officials,  all  of  whom  will  be 
present  at  the  opening  performance. 
The  Knights  of  Columbus  have 
pledged  themselves  to  sell  50,000 
tickets  during  the  week.  Each 
member  has  assumed  the  responsi- 
bility of  a  certain  number  of 
tickets.  Tickets  will  also  be  on 
sale  at  the  box  office.  A  percentage 
of  the  entire  week's  profits  goes* 
to  charity. 


George  Ryder  and  W.  W.  Kulp. 
who  have  taken  over  the  Strand 
theatre,  Prospect  Avenu^  ai  East 
Ninth  Street,  Cleveland,  opened 
Sunday,  Jan.  21st  with  "  Queen  of 
the  Moulin  Rouge."  "Thelma" 
is  the  second  attraction  of  the 
Strand,  under  the  new  manage- 
n  c  nt. 


Jack  Greenbaum.  of  the  Opera 
House,  Mansfield,  had  recently  ac- 
quired the  Opera  House  in  I.orain, 
a  1,600-seat  house.  It's  being 
rejuvenated  with  lots  of  fresh  paint, 
trimmings  and  fixings. 


February  j,  1923 


581 


St.  Louis  Brevities 

The  Kikare  theatre,  Wood  River, 
111.,  was  damaged  January  15  when 
the  wall  of  an  adjoining  building 
fell  on  top  of  the  theatre  roof.  Fire 
gutted  the  other  building,  causing  a 
loss  estimated  at  $100,000.  The 
roof  and  interior  of  the  theatre  was 
badly  damaged. 


Around  the  St.  Louis  Branch 


St.  Louis  police  are  working  on 
the  theory  that  a  gang  of  ruffians 
may  have  been  responsible  for  re- 
cent fires  at  the  Hickory  and  Hud- 
son theatres  in  Central  St.  Louis. 
The  management  of  both  houses  are 
very  strict  concerning  the  conduct 
of  patrons  and  have  found  is  neces- 
sary to  eject  and  bar  some  of  them. 
Naturally  the  gangs  have  resented 
this.  It  is  possible  the  fires  may 
have  been  started  by  some  gangsters 
who  wanted  to  get  revenge. 


Herschel  Stuart,  manager  of  the 
Missouri  theatre  St.  Louis,  brought 
Larry  Wagner,  celebrated  Chicago 
impersonator  of  movie  stars,  to 
town  to  exploit  Larry  Semon  in 
"  The-  Counter  Jumper,"  which 
played  the  Missouri  the  week  of 
January  20.  Wagner  resembles 
Semon  greatly  even  without  make- 
up and  when  all  togged  out  he 
looked  like  Larry  himself  stepped 
out  of  the  screen. 


The  Olive  theatre,  Creve  Coeur, 
Mo.,  has  re-opened  after  being  dark 
for  many  months.  Shows  will  be 
given  one  day  a  week. 

Mrs.  L  W.  Rodgers,  of  Poplar 
Bluff,  Mo.,  was  one  of  the  out-of- 
town  visitors  to  St.  Louis  exchanges 
the  past  week. 


Des  Moines  Flashes 

M.  C.  Lister  of  Moravia  sold  the 
Crystal  theatre  to  C.  C.  Waughop, 
a  prominent  business  man  of 
Moravia.   

Mr.  Barquist  of  Stanhope  reports 
a  change  of  ownership  of  the  pic- 
ture house  there  to  become  effec- 
tive the  first  of  March. 

Floyd  Perry  has  bought  the 
Majestic  theatre  at  Eldon,  Iowa. 


Motion  Picture  houses  cooperated 
with  the  Near  East  Relief  Drive 
in  Des  Moines  the  past  week  when 
•girls  with  badges  and  bags  were 
allowed  to  solicit  funds  from  within 
the  lobbies  of  the  theatres.  A  slide 
also  announced  that  contributions 
could  be  made  to  the  girls  in  the 
lobby  on  leaving  the  theatre. 


JDUGGER,  St.  Louis  manager 
•  for  Goldwyn,  has  resigned  to 
accept  an  executive  position  with 
Famous  Players  in  the  South.  He 
will  leave  St.  Louis  this  week,  but 
has  not,  as  yet,  been  assigned  to  his 
new  post. 

Harry  Xiemeyer  has  been  made 
publicity  director  for  Paramount  in 
the  St.  Louis  territory-  For  sev- 
eral months  past  he  has  handled 
exploitation  for  Goldwyn  in  this 
vicinity.  Prior  to  that  he  was  with 
Famous  Players  Missouri  Corpora- 
tion, handling  publicity  for  the 
Missouri  theatre.  While  with  Fa- 
mous Players  Niemeyer  handled  an 
important  assignment  in  Paris. 
France,  and  his  ability  is  well 
known  to  the  Paramount  execu- 
tives. 

Col.  Bill  Yoder  and  his  bride  are 
making  a  tour  of  the  Pathe  ex- 
changes. Yoder  is  Pathe  district 
boss  and  has  headquarters  in  Dal- 
las, Texas. 


es 

Tom  Leonard,  of  Progress  Pic- 
tures Corporation,  is  making  the 
key  cities  of  the  territory. 

George  Bromley,  of  Chicago,  well 
known  state  righter,  and  John 
Smith,  of  Chicago,  were  visitors  of 
the  week. 

All  ye  who  have  excess  congratu- 
lations prepare  to  unload  them 
now.  Harry  L.  Pittner,  Southern 
Illinois  salesman  for  Yitagraph,  on 
Saturday,  January  20,  journeyed  to 
Fdwardsville,  111.,  and  was  married 
to  Miss  Georgia  Johnson,  of  Fair- 
field,  111.  They  were  childhood 
sweethearts  in  Fairfield,  Pittner's 
home.  Mrs.  Johnson  was  employed 
as  a  stenographer  by  a  St.  Louis 
business  house. 

Miss  Irma  Biebinger,  Western 
tepresentative  for  the  National 
Ticket  Seller  and  Cash  Register 
Company  is  looking  for  an  office 
location  in  the  vicinity  of  the  Plaza 
Hotel  group  of  exchanges. 


With  the  Washington  Exchanges 


SECRETARY  BACHMAN,  of 
the  Washington  Film  Board, 
announces  that  following  executive 
meetings  last  Friday  and  a  luncheon 
meeting  Monday,  the  board  will  ap- 
point a  permanent  paid  secretary 
to  handle  correspondence,  minutes, 
etc.  By-laws  -being  adopted  are 
modeled  after  those  of  Cleveland, 
Philadelphia,  Cincinnati  and  other 
cities,  and  include  some  features  of 
the  local  by-laws  in  force  prior  to 
the  Hoy  system  vogue  here.  Im- 
portant arbitral  relations  are  to  be 
undertaken. 

Manager  Walter  Lusk,  of  First 
National,  has  been  a  grippe  victim. 
Miss  Marie  Etheridge,  film  row 


fashion  plate  and  booker's  aid  in 
the  First  National,  is  retiring  from 
the  film  game  and  leaving  the  ex- 
change Monday.  Rumors  of  a  fare- 
well party  for  her  on  Monday  are 
buzzing  around  the  Mather  block. 

Miss  Rose  Fuhr,  of  the  Educa- 
tional poster  and  shipping  room,  is 
reported  to  be  contemplating  matri- 
mony and  resigning  her  present 
position. 

Nat  Sauber,  local  film  executive, 
now  with  Goldwyn  here,  is  renew- 
ing his  athletic  activities  as  a  star 
member  of  the  Yankees,  a  local 
basketball  "  Quint,"  and  helped  de- 
feat the  lively  George  Washington 
I'niversitv  team  last  week. 


With  Des  Moines'  Exchanges 


RJ.  McCURDY,  formerly 
•  handling  publicity  and  spe- 
cial pictures  for  Universal  in  Des 
Moines,  is  now  established  as  ex- 
ploitation man  at  the  Universal 
Buffalo  branch  exchange. 

Miss  Grace  Veenstra  entertained 
the  girls  of  the  Famous  Players 
office  staff  at  her  home  on  Thurs- 
day of  last  week.  A  very  good 
time  was  had  by  all,  reports  Miss 
Hazel  Douglas  who  was  among 
those  present.     Miss  Yeenstra  is 


secretary  for  Mr.  Nichols,  head  of 
the  exchange,  and  Miss  Douglas  is 
assistant  in  the  accessories  depart- 
ment. 


Washington  Snapshots 

Will  H.  Hays  was  a  Washington 
visitor  Thursday  and  Friday  of  last 
week.  Calling  first  at  the  office 
of  Postmaster-General  Work,  his 
successor  there,  he  later  visited  the 
White  House,  paying  his  respects 
to  the  President  and  Mrs.  Harding. 


Before  leaving  town  on  Friday  he 
said  that  he  was  deeply  grieved 
by  the  sudden  death  of  Wallace 
Reid,  after  hii  fight  against  the 
narcotic  weakness  that  brought  the 
end.  He  refused  to  comment  on 
the  government's  narcotic  fight  or 
as  to  what  would  be  done  in  the 
matter  of  relieving  the  industry  of 
the  drug  onus.  Although  Mr. 
Hays  was  in  town  during  the  anti- 
movie  control  conference  of  the 
Reform  Bureau  and  affiliated 
church  bodies  he  did  not  attend. 


Dr.  Fowler,  District  Health 
Officer,  announced  that  the  theatre 
owners  of  Washington  had  thor- 
oughly cooperated  with  him  since 
his  announcement  that  thirteen  of 
the  eighteen  theatres  .inspected 
were  found  to  have  impure  air.  He 
added  that  the  situation  was  rapidly- 
being  improved  by  the  theatre  man- 
agements concerned  and  said  that 
one  theatre  had  even  closed  down 
so  a  new  ventilating  system  could 
be  put  in. 


W .  E.  T.  Thompson  is  now 
directing  the  pipe  organ  at  the  Cen- 
tral, now  in  the  Crandall  chain 
here,  while  Jack  Griffith,  brought 
here  for  that  purpose  having  re- 
quested similar  duties  at  the  York 
theatre,  Crandall's  Petworth  the- 
atre, is  now  keyman  at  the 
Georgia  Avenue  console. 


Official  Washington  has  been 
crippled  by  the  grippe  epidemic 
that  has  resulted  from  the  warm, 
damp  weather.  Now  the  theatre 
and  exchange  executives  are  under 
the  weather.  In  the  Crandall 
organization  last  week  the  victims 
were:  Mrs.  J.  J.  Locher,  Public 
Relations;  John  J.  Payette,  assis- 
tant general  manager;  Nelson  Bell 
and  William  Ewing  of  the  Publicity 
staff;  N.  Mirskey,  conductor  and 
director,  Musical  department:  Wil- 
liam V.  Broyles,  manager  of  the 
Central;  and  J.  Williams  Clifford 
of  the  Lincoln.  H.  M.  Crandall 
was  on  the  border  of  the  sick-room, 
but  couldn't  get  more  than  a  hard 
cold.  And  the  new  manager  of  the 
Crandall-First  National  exchange, 
Walter  Lusk  was  also  suffering 
from  a  similar  ailment. 


It  is  learned  that  the  Truxton 
theatre,  after  being  operated  by 
Phil  Powers  for  some  months,  has 
suspended  and  it  is  rumored  that 
Ben  Lust,  equipment  dealer,  may 
take  over  the  operation  of  the  house 
later. 


TRADE  MARK  REG  U  S  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  14-6  T£  St.,      New  York  City 


LABORATORIES  ANO  STUDIO 


582 


Motion  Picture  News 


The  Richmond  theatre  operator, 
Mr.  Somma,  when  in  Washington 
last  week  announced  that  the  old 
Rayo  theatre,  there,  recently  re- 
named the  Howard,  and  operated 
by  the  Howard-Wells  chain,  has 
been  purchased  by  him,  and  will 
be  operated  by  him  as  a  unit  of  his 
mixed  chain  of  white  and  colored 
theatres.  He  added  that  one  of  his 
larger  theatres  would  soon  play  one 
of  the  biggest  picture  circuits  in  the 
country. 


News  of  Butte's  Exchanges 


Messrs.  Reddish  and  Durkee  of 
Baltimore  were  visiting  exhibitors 
here  during  the  week. 


Through  the  aid  of  Jack  Con- 
nolly, Washington  representative  of 
the  Will  Hays  organization,  the 
benefit,  for  disabled  soldiers,  to  be 
given  at  the  Masonic  Auditorium, 
Monday  night,  secured  the  Hodkin- 
son-Will  Rogers  picture,  "  The 
Headless  Horseman."  The  George 
Baldwin  McCoy  unit,  American 
Women's  Legion  is  giving  the  bene- 
fit, and  had  secured  Mrs.  Hard- 
ing and  Mrs.  Coolidge  as  patron- 
esses. Mrs.  Charles  W.  Walcott 
who  with  her  husband,  curator  of 
the  Smithsonian  Institute,  has  made 
Alpine  movies  in  the  Canadian 
Rockies,  is  in  charge  of  the  pro- 
gram. 


Omaha  Snapshots 

John  R.  Webster,  former  thea- 
tre man  of  Albany,  N.  Y.,  visited 
Omaha  this  week  in  the  interests 
of  a  syndicate  which  he  stated  in- 
tended to  establish  new  motion  pic- 
ture theatres  in  Lincoln  and  Kear- 
ney, Neb.  He  indicated  that  the 
Lincoln  house  will  be  in  the  busi- 
ness district  and  will  cost  $250,000 
and  that  the  proposed  Kearney 
theatre  will  cost  $100,000. 


Through  an  arrangement  by  The 
Omaha  Bee  a  private  showine  ot 
"Life's  Collateral,"  was  given  at 
the  Brandeis  theatre  before  a 
group  of  business  men  and  women. 
The  purpose  of  the  picture  is  to 
promote  the  home-owning  idea. 


The  Empress  Theatre  announces 
that  beginning  January  28  it  will 
show  "Thirty  Days,"  Wally  Reed's 
hist  picture. 


Charles    C.    Pettijohn,  general 

counsel  for  Motion  Picture  Pro- 
ducers and  Distributors  of  Amer- 
ica, Inc.,  conferred  with  the  Film 
Board  of  Trade  during  the  week. 
Commenting  on  the  rumored  in- 
troduction of  a  censorship  bill  be- 
fore the  Nebraska  state  legislature, 
which  is  now  in  session,  Mr.  Petti- 
jchti  advised  building  favorable  im- 
pressions with  the  public  by  careful 
selections  of  pictures  and  truthful 
advertising,  rather  than  to  fight 
the  legislators.  While  in  Omaha 
he  viewed  a  screening  of  "The 
Flirt,"  given  by  L.  R.  Pierce  of 
Universal  Film  exchange  for  H. 
Goldberg  of  ^  the  World  Realty 
company's  string  of  theatres. 


Douglas  Fairbanks  in  "Robin 
Hood"  is  playing  the  Strand  thea- 
tre for  two  weeks  with  the  pro- 
gram limited  to  the  feature  and  an 
overture  of  the  same  name.  Prices 
are  75  cents  for  the  best  parquet 
seats  and  99  cents  for  box  seats. 
S    Vorzimer,    branch-manager  of 


EDGAR  O.  BROOKS,  of  New 
York  City,  serial  salesman- 
ager  of  the  Pathe  Exchange,  Inc., 
was  in  Butte  on  Tuesday  relative 
to  serial  sales  work.  Mr.  Brooks 
is  making  a  tour  of  the  Western 
states,  visiting  all  the  large  cities  of 
the  various  states  for  the  benefit  of 
the  Pathe  offices  and  incidentally  to 
get  better  acquainted  with  the  needs 
peculiar  to  each  section,  hoping  to 
establish  closer  relationship  with  the 
home  office.  Primarily  he  is  visiting 
the  various  exhibitors  campaigning 
for  the  Pathe  serial  pictures. 

Mr.  Brooks  was  met  in  Miles 
City  by  Manager  Van  Horn,  of  the 
Spokane  and  Montana  offices  of  the 
Pathe.  On  their  way  to  Butte  they 
stopped  off  at  Billings,  Bozeman 
and  Livingston.  They  report  ex- 
hibitors generally  quite  optimistic 
for  future  business. 

Thursday  Mr.  Brooks  goes  to 
Helena  and  Great  Falls  and  returns 
to  Butte  before  starting  on  the 
coast  trip  that  will  include  Spo- 
kane, Seattle,  Portland,  San  Fran- 
cisco and  Los  Angeles. 

B.  F.  Cale,  Pathe  salesman,  will 
accompany  Mr.  Brooks  to  Helena 
and  Great  Falls. 

P.  C.  Hurst  from  the  Rialto  the- 
atre at  Bozeman  was  in  Butte  this 
week  exchanging  compliments  with 
the  various  exchange  managers  and 
incidentally  doing  some  film  shop- 
ping. 


A.  H.  Goetz,  owner  of  the  Amer- 
ican theatre  that  recently  burned  at 
Roundup,  and  Mr.  Anderson,  man- 
ager of  the  American,  of  Roundup, 
were  in  the  city  this  week  calling 
on  the  theatre  men.  Mr.  Goetz 
says  he  is  going  to  rebuild  the 
American  as  soon  as  possible. 

L.  J.  McGenley,  a  Paramount 
salesman  is  touring  the  state  in  be- 
half of  his  company. 

J.  A.  English,  Pathe  salesman, 
stationed  at  Billings,  Mont.,  passed 
through  Butte  Tuesday  on  his  way 
to  Salt  Lake. 

The  First  National  office  in  Butte 
is  preparing  to  celebrate  the  fifth 
anniversary  of  its  birth  by  having 
a  real  honest  to  goodness  First 
National  week.  Both  the  American 
and  the  Rialto  theatres  join  in  the 
celebration  by  running  four  First 
Nationals  in  one  week. 

C.  M.  Van  Horn,  branch  man- 
ager of  the  Butte  and  Spokane  of- 
fices of  Pathe,  is  in  Butte  this 
week.  In  fact,  he  swings  like  a 
pendulum  between  the  two  offices, 
visiting  here  every  other  month. 
Mr.  Van  Horn  has  been  touring 
the  state  to  get  in  personal  touch 
with  the  exhibitors. 

In  the  Pathe  national  sales  con- 
test during  November  and  Decem- 
ber this  territory  finished  eighth  in 
position.  That  speaks  well  for  sales 
in  Montana. 


Omaha's  Film  Row  News 


RL.  HARRIS  is  identified 
•  with  the  Omaha  branch  of 
Goldwyn  as  salesman  in  Southern 
Nebraska  territory. 

Sam  Grossman  has  been  pro- 
moted from  position  of  shipping 
clerk  to  field  man  for  the  local 
F.  B.  O.  branch.  He  will  cover  his 
territory  in  an  automobile. 

The  second  week  in  January 
broke  all  records  of  the  local  Se- 
lect office,  according  to  Steve 
O'Brien,  branch  manager. 

"  The  Third  Alarm "  opened  at 
William  Swan's  theatre  in  Colum- 
bus, Neb.,  on  the  same  day  that 
this  picture  was  opened  in  the  As- 


tor  theatre,  New  York.  E.  C.  Jen- 
sen, from  F.  B.  O.  headquarters, 
here  a  few  days  ago,  enthused  over 
"  The  Fighting  Blood,"  twelve  two- 
reel  fight  stories.  The  F.  B.  O.  is 
placing  two  more  salesmen  in  the 
Omaha  territory — Mr.  Sheppard,  of 
the  Chicago  office,  and  Mr.  Callad- 
way,  of  Salt  Lake. 

The  local  offices  of  the  Fox  Film 
Corporation  have  been  moved  into 
new  quarters  at  1509  Chicago  street, 
just  around  the  corner  from  the 
Film  Exchange  Building.  Where- 
fore Harry  Heyman,  manager,  and 
Earl  Bell,  assistant,  are  elated  over 
their  fine  offices. 


United  Artists,  has  negotiated  two 
attractive  window  displays  with  the 
Columbia  Phonograph  Company  for 
the  picture. 


Central  Penn.  Notes 

The  Palace  theatre,  Coatesville, 
has  been  leased  for  a  three -year 
period  by  Ed  Leggus,  who  already 
has  taken  control. 


After  having  been  completely 
renovated,  the  Globe  theatre,  Scran- 
ton,  a  Comerford  Amusement  Com- 
pany house,  was  reopened  on 
December  28.  The  same  company 
is  shortly  to  build  a  theatre  on  the 
site  of  the  Eagle  Hotel  property  in 
Pittston.  A  new  Comerford  the- 
atre in  Carbondale  will  be  opened 
in  February. 


The  Victoria  theatre,  Blooms- 
burg,  has  been  sold  for  $100,000  to 
a  syndicate  of  local  capitalists  by 
the  Chamberlain  Amusement  Com- 
pany, of  Shamokin,  which  operates 
a  chain  of  picture  houses  in  Penn- 
sylvania. John  W.  Larned  will 
continue  as  manager.  Harry  L. 
Magee  is  president  of  the  company 
taking  over  the  theatre,  and  the 
other  officers  are:  A.  F.  McCul- 
lon,  vice  president;  Samuel  J. 
Johnston,  secretary;  Dr.  J.  E.  Tru- 
man, treasurer;  John  W.  Knies, 
Willie  Law  and  Charles  B.  Lutz, 
auditors.  These  men  will  consti- 
tute the  board  of  directors. 


Nute  Frederick  and  A.  C.  Can- 
dor have  acquired  control  of  the 
Garden  theatre,  Lock  Haven,  from 
the  Excel  Amusement  Company, 
which  operates  a  number  of  the- 
atres in  the  vicinity  of  Lock  Haven 
and  Williamsport. 


In  formal  dedication  exercises  in 
which  Burgess  Milton  E.  Reeder 
expressed  the  appreciation  of  the 
citizens  of  the  community,  the  J.  F. 
Fahnestock  theatre,  in  Muncy,  was 
opened  recently.  It  is  declared  to 
be  one  of  the  most  modern  theatres 
in  Pennsylvania.  It  is  a  brick  and 
steel  building,  two  stories  high,  on 
a  plot  29  by  138  feet. 


Baltimore  Brevities 

Meyer  Perlin  has  been  named 
manager  of  the  Flaming  Arrow 
theatre,  neighborhood  house  here, 
and  expects  to  inaugurate  a  num- 
ber of  changes  in  the  methods  of 
the  theatre. 


Thomas  D.  Sorriero,  manager  of 
the  Century  theatre,  one  of  the 
Whitehurst  houses,  has  established 
voice  hearings  for  local  singers  who 
wish  to  try  for  a  place  on  the 
Century  bill.  The  scheme  was 
given  good  publicity  by  the  news- 
papers, and  helped  the  Century  to 
further  establish  good-will. 

Incidentally  the  Century  is  pay- 
ing even  more  attention  to  the 
musical  portion  of  its  program 
under  Mr.  Sorriero's  direction  than 
in  the  past.  Several  vocal  numbers 
and  an  orchestral  selection  now  are 
run  regularly  as  a  "  musical  inter- 
lude "  to  the  performances. 


The  Victoria  theatre,  under  lease 
to  the  Stanley  company,  has  estab- 
lished a  new  departure  in  this  city 
with  a  midnight  show  at  12:01 
A.  M.  Monday.  There  are  no  Sun- 
day motion  pictures  in  Baltimore, 
and  heretofore  performances  of  any 
kind  at  this  hour  have  been  left 
for  legitimate  and  burlesque  the- 
atres on  New  Year's  Eve. 


The  Strand  theatre,  for  several 
years  operated  by  Thomas  D.  Gold- 
berg and  Arthur  L.  Price  in  con- 
junction with  the  Wizard  and  Blue 
Mouse  theatres,  has  been  sold  for 
about  $100,000  to  Cleveland  R. 
Bealmear,  real  estate  dealer.  The 
theatre  was  closed  recently,  al- 
though the  lease  under  which  it  was 
operated  still  has  some  time  to  run. 

A  five-story  office  building  and 
store  will  occupy  the  site  of  the 
theatre  if  present  plans  are  carried 
out,  it  is  understood.  The  theatre 
was  built  about  seven  years  ago, 
and  for  some  time  wa;  controlled 
by  the  Webb  interests  which  then 
also  controlled  the  Parkway.  It  is 
said  not  to  have  been  a  paying  in- 
vestment for  some  time,  although 
when  first  erected  it  was  regarded 
as  a  high-class  shopping  district 
house. 


Detroit  Paragraphs 

James  R.  Grainger,  Vice  Presi- 
dent of  the  Goldwyn  Film  Co.,  paid 
a  flying  visit  to  Detroit  on  Mon- 
day of  last  week  to  confer  with 
the  local  force,  get  a  birds-eye  view 
of  the  Goldwyn  business  here- 
abouts and  submit  to  a  few  inter- 
views. While  here  Mr.  Grainger 
arranged  for  the  release  of  "  The 
Christian  "  at  the  Broadway-Strand 
early  in  March.  Mr.  Grainger  also 
expressed  his  satisfaction  over  the 
business  his  particular  company  is 
doing  in  Michigan. 


Sundays  are  big  days  at  the  first- 
run  houses.  Last  Sunday,  from  the 
time  of  opening  at  12:30  for  the 
symphony  concert  until  the  clos- 
ing hour,  practically  everyone  of 
the  4,250  seats  at  the  Capitol  The- 
atre was  occupied.  At  the  Broad- 
way-Strand where  "  The  Stranger's 
Banquet "  was  on  view  the  S.  R.  O. 
sign  was  in  demand.  The  same 
story  was  told  about  "  Dr.  Jack  I 
who  was  precribing  his  cheerful- 
ness at  the  Fox- Washington.  At 
the    Adams    and    Madison  with 


February  3  ,  1923 


583 


"  Quincy  Adams  Sawyer "  and 
"  Making  A  Man,"  respectively, 
seats  were  available  most  of  the 
day  but  there  were  times  when 
the  queue  had  to  wait. 

Better  pictures  and  better  jobs, 
especially  the  first,  seem  to  be  the 
reason  for  the  preient  prosperity. 


Southwestern  News 

Jacob  Cooper  has  taken  over  the 
management  of  the  Criterion  the- 
atre at  Oklahoma  City,  succeeding 
J.  W.  McLaughlin,  resigned.  Pat 
Magee  will  be  assistant  manager 
and  actively  in  charge. 


A  restraining  order  was  issued 
by  the  District  Court  at  Oklahoma 
City  January  10,  restraining  Jacob 
Cooper,  manager  of  the  Criterion 
theatre  at  Oklahoma  City  from 
showing  Governor  J.  C.  Walton  in- 
augural films  in  Oklahoma  City  and 
the  International,  Selznick  and 
Pathe  from  showing  the  films  any- 
where in  the  United  States. 

The  restraining  order  was  based 
on  petition  of  Dan  V.  Lackey  who 
had  what  are  claimed  to  be  the 
only  official  barbecue  pictures,  made 
under  his  personal  supervision,  and 
at  a  cost  approximately  of  $5,000. 
Lackey  claims  that  the  pictures  be- 
long to  the  barbecue  committee, 
and  if  any  proceeds  are  realized 
from  exhibition  of  the  pictures  that 
they  will  go  to  the  committee. 

Final  termination  of  the  matter 
will  be  threshed  out  in  the  courts 
in  the  near  future. 


Incorporation  papers  have  been 
filed  by  Strand  theatre,  Tulsa, 
Okla.;  capital  stock,  $10,000.  In- 
corporators are  Hazel  McCoy, 
Gladys  Brest  and  C.  R.  Thurlwell, 
all  of  Tulsa. 


Canadian  Chatter 

THE  Capitol  theatre,  Winnipeg, 
Manitoba,  has  been  sponsoring 
an  organization  of  moving  picture 
fans  which  is  known  as  the  "  Pals' 
Club,"  the  purpose  of  which  is  to 
conduct  social  features.  The  club 
was  first  organized  by  Oral  D. 
Clakey,  when  he  was  manager  of  the. 
theatre.  He  was  the  president  un- 
til he  was  transferred  to  Hamilton, 
Ontario.  The  club  has  been  re- 
organized with  new  officers  and  the 
new  president  is  Harold  Green  the 
conductor  of  the  Capitol  Theatre 
orchestra.  Meetings  are  held  at  in- 
tervals in  the  Capitol  theatre  when 
social  gatherings  are  arranged. 
Other  officers  include :  Bill  Einars- 
son,  vice-president ;  Claude  B.  Watt, 
secretary-treasurer;  A.  Temple,  as- 
sistant secretary;  D.  J.  Noble, 
Harry  Hills  and  Art  Merrill,  enter- 
tainment committee;  Al.  Seigal,  C. 
Campbell,  Nelson  Sasserson  and  L. 
Link,  reception  committee.  Several 
of  these  officers  are  on  the  staff  of 
the  theatres  and  the  remainder  are 
theatre  boosters. 


Hugo  Rignold,  a  member  of  the 
Allen  Theatre  orchestra,  Winnipeg, 
Man.,  has  won  a  scholarship  in  the 
Royal  Academy  and  London  Col- 
lege of  Music,  which  entitles  him  to 
two  years'  violin  instruction  in  Lon- 
don, England,  according  to  an  an- 
nouncement made  by  Harold  Green, 
conductor  of  the  Allen  orchestra. 
The  competition  for  this  prize  was 
open  to  all  Canada. 


L.  R.  Acker,  proprietor  of  Acker's 
theatre,  Halifax,  N.  S.,  recently 
came  to  the  rescue  of  a  stranded 
theatrical  company  by  donating  the 
use  of  his  theatre  to  the  players  for 
a  special  show  of  their  own  at  both 
afternoon  and  evening  perform- 
ances on  a  specified  day.  The  com- 
pany raised  enough  money  to  enable 
its  members  to  return  to  their  re- 
spective homes.  Acker's  theatre  is 
a  moving  picture  house. 


H.  M.  Thomas,  general  supervisor 
of  the  extensive  chain  of  theatres 
controlled  by  the  Famous  Players 
Canadian  Corporation,  Limited,  To- 
ronto, is  starting  out  on  a  tour  of 
the  whole  circuit  of  houses  from 
Montreal,  Quebec,  to  Victoria,  B. 
C.  Mr.  Thomas  returned  to  the 
Capitol  theatre,  Montreal,  from  the 
Winnipeg  Capitol,  recently.  Harry 
Dahn  is  in  charge  of  the  Montreal 
Capitol  theatre  during  the  absence 
of  Mr.  Thomas. 


Statistics  of  the  building  trades 
in  Ontario  for  1922  show  that  12 
moving  picture  theatres  in  the  Prov- 
ince were  affected  during  the  past 
year  by  building  contracts  which 
called  for  the  erecting  or  remodel- 
ing of  the  houses  at  a  combined  cost 
of  $754,000.  Figures  for  the  whole 
of  Canada  for  1922  show  that  38 
moving  picture  theatres  were  con- 
structed or  rebuilt  at  an  aggregate 
cost  of  $1,189,300. 


Manager  Wilson,  of  the  Garrick 
theatre,  Winnipeg,  Manitoba,  has 
appointed  V.  S.  Einarson,  A.T.C.M., 
as  director  of  the  Garrick  Theatre 
orchestra.  Mr.  Einarson  was  with 
the  second  divisional  concert  party 
of  the  Canadian  Expeditionary 
Force  in  France  during  the  war. 


The  Laurier  theatre,  Hull, 
Quebec,  was  partially  damaged  by 
an  explosion  of  dynamite  early  on 
the  morning  of  Saturday,  January 
20,  when  alleged  carelessness  on  the 
part  of  civic  employes  caused  the 
explosive  to  be  detonated  on  the 
street  in  front  of  the  theatre.  Other 
buildings  on  Main  Street  were  also 
wrecked  by  the  concussion  and 
three  of  the  workmen  were  injured. 
The  proprietor  of  the  theatre  is 
Fred  Leduc.  The  city  has  had  to 
pay  the  damages. 


Eastern  New  York  Items 

The  little  group  of  exchange 
managers  and  exhibitors  from  Al- 
bany who  attended  the  opening  of 
the  Strand  in  Hudson  Falls  last 
Wednesday  night  had  a  tough  time 
getting  back  home  because  of  the 
storm.  While  the  management  of 
the  house  provided  an  extra  street 
car  for  the  entire  distance,  it  was 
close  to  6  o'clock  before  Albany 
was  reached. 


George  Tetrault  who  runs  the 
Grand  in  Watervliet  is  having  a 
hard  time  these  days  bucking  the 
storms  first  and  then  the  skating 
craze,  which  has  struck  the  city, 
next. 

"Around  the  World  in  Eighteen 
Days"  has  been  booked  for  Am- 
sterdam and  plans  are  now  being 
made  for  the  biggest  exploitation 
seen  in  this  section  in  many  a  day. 


The  Leland  in  Albany  established 
a  new  record  last  week  with  "When 
Knighthood  Was  In  Flower,"  all 
attendance  records  being  broken 
night  after  night.  The  picture  has 
been  held  over  for  this  week. 


William  P.  Allen  of  the  local 
Universal  Exchange  is  out  on  a 
tl  ree  weeks'  trip  through  Northern 
New  York. 


William  Berinstein  has  added 
another  house  to  his  rapidly  grow- 
ing circuit,  having  just  taken  over  a 
new  theatre  in  Newburgh.  During 
the  last  three  months  Mr.  Berin- 
stein has  expanded  very  rapidly  un- 
ti.  he  now  has  houses  in  Elmira, 
Albany,  Troy,  Newbursdi  and  a 
new  $200,000  one  in  course  of  erec- 
tion in  Little  Falls. 


The  storm  of  last  Wednesday 
wasn't  bad  enough  to  prevent  Mrs. 
Milligan,  owner  of  the  motion  pic- 
ture theatre  in  Schuylerville,  from 
attending  the  opening  in  Hudson 
Falls  of  the  Strand. 


A  motion  picture  machine  has 
just  been  installed  at  the  Executive 
mansion  in  this  city  for  the  use  of 
Governor  Alfred  E.  Smith  and 
family.  .  All  of  the  exchanges  have 
agreed  to  supply  pictures  to  the 
governor,  the  booking  to  be  alone 
through  the  local  Fox  exchange. 


New  England  Jottings 

Connecticut  continues  on  her 
1-reviously  mapped  out  road  of 
voluntary  censorship  with  royal 
strides.  Last  Wednesday  at  a 
meeting  of  more  than  50  city  and 
state  organizations  in  Hartford  it 
was  voted  to  form  the  Connecticut 
Cooperative  Association  for  Bet- 
ter Motion  Pictures,  the  body  to 
include  representatives  of  the  pub- 
lic and  theatre  owners  for  review 
purposes.  Under  the  present 
scheme  at  least  200  persons  will  be 
available  at  all  times  for  "movie 
jury  duty."  The  movement  has 
the  support  of  the  Connecticut  M. 
P.  T.  O.  and  the  Hartford  theatre 
men,  and  the  censor  plan  is  entirely 
distinct  from  any  unsavory  political 
odor. 


Adolphus  M.  Burroughs,  head  of 
the  Waverley  Amusement  Company' 
which  operates  a  theatre  at  the  cor- 
ner of  Trapelo  Road  and  Beach 
street,  Waverley,  has  filed  a  bill  in 
equity  in  the  Suffolk  Superior 
Court  in  Boston  to  compel  Isaac 
Shapiro,  trustee  of  the  Elko  estate, 
to  make  certain  repairs  to  the  prop- 
erty on  the  claim  that  the  present 
condition  of  the  house  is  such  that 
the  lives  of  his  patrons  are  endan- 
gered to  such  an  extent  that  Bel- 
mont officials,  in  which  town  the 
theatre  is  located,  might  close  the 
place  up. 


William  P.  Gray  of  Lewiston. 
Maine,  president  of  the  Maine  and 
New  Hampshire  Theatres  Com- 
pany, has  assumed  the  management 
of  nine  more  theatres  in  Massachu- 
setts, Vermont  and  Rhode  Island. 
They  represent  the  remainder  of 
the  unit  owned  and  controlled  by 
the  Famous  Players-Lasky  Corpor- 
ation. The  circuit  now  extendi 
from  Taunton,  Mass..  to  Burling- 
ton, Vt.,  and  from  Burlington  to 
Fort  Kent,  Maine.  The  houses 
taken  over  are  the  Merrimac 
Square,  Lowell,  Mass. :  Empire, 
New  Bedford,  Mass.;  Broadwav, 
Chelsea,  Mass. ;  Strand,  Rutland, 
Vt.;  Park,  Richford,  Vt. ;  Park, 
Rarre,  Vt. ;  Savoy,  Northfield.  Vt. ; 
Strand,  Pawtucket,  R.  I. ;  and  Laur- 
ier, Woonsocket,  R.  I. 


The  deed  transferring  the  Ma- 
jestic  theatre   property   on  North 


street,  Pittsrield,  Mass.,  to  the 
Pittsfield  Palace,  Inc.,  was  recorded 
late  last  week.  The  new  owners  are 
Samuel  and  Nathaniel  Goldstein, 
and  the  purchase  price  is  given  as 
$317,500.  The  Goldstein  brothers 
have  announced  that  they  will  im- 
mediately start  extensive  altera- 
tions, that  performances  will  con- 
tinue uninterrupted,  and  they  are 
about  to  reduce  admissions.  They 
now  operate  15  houses  in  New  Eng- 
land and  New  York  state. 


The  Manchester  Amusement  Co., 
a  subsidiary  of  New  England 
Theatres,  Inc.,  has  sold  the  Strand 
theatre,  Rockland,  Mass.,  to  L.  A. 
Rhodenizer,  the  theatre's  former 
manager. 


Florida  Flashes 

B.  H.  Trumbull,  who  operates 
the  Egypt  theatre,  in  St.  Peters- 
burg, was  a  Tampa  visitor  this 
week.  Mr.  Trumbull  has  added 
a  large  dance  hall  to  his  theatre, 
and  says  that  business  is  "  very 
satisfactory." 


H.  Pitman,  and  his  charming 
wife,  of  Clearwater,  gave  Tampa's 
great  white  way  the  once  over  thi» 
week.  Mr.  Pitman  announced  that 
he  had  taken  over  the  Dixie  at 
Dunedin.  This  gives  Mr.  Pitman 
complete  control  of  Pinellas  County, 
with  the  exception  of  St.  Peters- 
burg. He  now  has  two  houses  in 
Clearwater,  one  in  Tarpon  Springs, 
the  Dunedin  house  and  the  famous 
winter  hotel,  the  Belleview,  at 
Bellaire,  where  he  operates  a  De 
Luxe  picture  show  for  the  guests. 
With  three  famoui  writers  of  mo- 
tion picture  plays,  Rex  Beach, 
George  Ade  and  Sewell  Ford,  all 
living  in  Clearwater,  it  looks  like 
Pitman  could  stage  some  nifty 
"  personal  appearances." 


C.  D.  Cooley,  Manager  of  the 
Victory  theatre,  Tampa,  laid  aside 
his  picture  program  for  two  days 
this  week  to  play  the  road  show, 
"  Lightnin."  Next  week  he  will 
have  Mme.  Shumann-Heink  for  a 
one  day  stand. 

The  Strand,  Tampa,  is  billing  the 
town  like  a  circus  for  the  run  of 
"When  Knighthood  Was  in 
Flower."  They  are  also  planning 
an  elaborate  lobby  display. 


C.  B.  Stoddard,  the  noted  globe 
trotter  and  lecturer,  is  wintering 
at  Ozona.  He  was  in  Tampa  this 
week  arranging  dates  for  his  lec- 
ture, which  he  illustrates  with 
motion  pictures  and  slides.  He  says 
that  he  will  lecture  in  several  South 
Florida  Cities  during  the  winter. 


Fire  broke  out  in  the  boiler  room, 
back  of  the  stage,  of  the  Plaza 
theatre,  St.  Petersburg,  Fla.,  last 
Wednesday  evening,  during  the 
performance  of  the  play  "Lightnin." 
The  smoke  filled  the  stage  and 
wafted  out  over  the  large  audience. 
Milton  Nobles,  who  plays  the  lead- 
ing role,  in  the  play,  stepped  to  the 
foots  and  told  the  audience  there 
was  no  danger  and  so  averted  a 
panic. 

The  asbeitos  curtain  was  then 
lowered,  and  the  fans  turned  on, 
which  blew  away  the  smoke.  In 
the  meantime  the  fire  department 
and  attaches  of  the  house  suc- 
ceeded in  extinguishing  the  blaze 
and  the  play  proceeded,  with  but 
very  few  people  leaving  the  house. 


584 


Motion  Picture  News 


Pre-release  Reviews  of  Features 


"  The  Voice  from  the  Minaret  " 
First  National — Seven  Reels 
Reviewed  by  Charles  Larkin) 

MORE  radiant  in  her  beauty  than  ever, 
rising  to  still  higher  emotional  heights, 
gowned  more  gorgeously  than  in  any  previ- 
ous production,  Norma  Talmadge  is  about  to 
appear  on  the  screens  of  the  world  in  what,  in 
our  opinion,  is  the  most  entertaining  picture 
of  her  career — that  sure  fire  box  office  attrac- 
tion, u  The  Voice  From  the  Minaret,"  which 
serves  to  bring  back  Eugene  O'Brien  as  her 
leading  man. 

Robert  Hichens'  famous  drama  has  been 
given  a  wonderful  setting  in  every  way.  Me- 
ticulous attention  has  been  paid  to  detail. 
The  production  shows  that  expense  was  not 
even  thought  of  in  the  transplantation  to  the 
shadow  stage.  It  is  interesting  to  note  that 
Norma  does  not  appear  twice  in  the  same 
gown-  In  every  scene  she  shows  a  new  style 
creation,  each  more  striking  than  the  former. 

Miss  Talmadge  as  Lady  Adrienne  Carlyle. 
the  heroine  of  this  story  of  tempestuous  love, 
is  not  only  a  treat  for  young  and  old,  but  an 
object  lesson  in  how  fine  a  talented  actress 
can  act  just  by  being  true  to  life. 

The  action  calls  for  several  honest  to  good- 
ness love  scenes  between  the  star  and  her 
screen  sweetheart  of  other  days,  and  well,  if 
there  had  been  any  "  Sheik "  pictures  with 
similar  scenes,  they  would  be  running  yet. 
AH  praise  to  Frank  Lloyd  for  his  admirable 
direction  and  to  Frances  Marion  for  the  well- 
nigh  flawless  scenario.  From  a  photographic 
viewpoint,  the  picture  is  an  artistic  gem.  The 
subtitles  and  their  backgrounds  are  excellent. 

Never  has  this  famous  desert  atmosphere 
been  more  realistically  transformed  to  the 
silver  sheet.  The  views  of  old  Damascus,  the 
desert,  shots  in  India — all  are  masterpieces. 
The  story  is  one  that  holds  the  interest 
throughout  its  entire  seven  thousand  or  more 
feet  and  we're  sure  that  most  audiences  will 
want  more  when  the  final  clinch  arrives. 
The  Cast 

Lady  Adrienne  Carlyle  Norma  Talmadge 

Andrew  Fabian  Eugene  O'Brien 

Lord  Leslie  Carlyle  Edwin  Stevens 

Bishop   Ellsworth  Winter  Hall 

Secretary  Barry  Carl  Gerard 

Countess  La  Fontaine  Claire  Du  Brey 

Lady  Gilbert  Lillian  Lawrence 

Seleim  Albert  Presco 

Adapted  by  Frances  Marion  from  the  novel  by 
Robert    Hichens.    Directed   by    Frank  Lloyd. 
Photographed  by   Tony  Gaudio  and  Norbert 
Brodin. 

The  Sfory — Lady  Adrienne  flees  from  her 
tyrant  husband  to  England,  but  meets  Andrew 
Fabian  on  the  boat  and  falls  madly  in  love  with 
bim.  Fabian  is  on  his  way  to  accompany  a  pil- 
grimage through  the  holy  land  and  persuades 
the  Lady  to  go  also.  Fabian  has  decided  to  be- 
come a  minister.  In  the  desert  each  confesses 
their  love,  but  Adrienne  is  persuaded  to  give  up 
Fabian.  Lord  Carlyle  becomes  seriously  ill  and 
Adrienne  accompanies  him  'o  London.  In  a  fit 
of  revenge  his  lordship  stages  a  poison  plot  in 
order  to  force  the  two  to  confess  their  love. 
Lord  Carlyle  then  dies  and  the  two  return  to  the 
desert  for  their  honeymoon — unmindful  of  the 
voice  from  the  Minaret,  calling  the  faithful  to 
keep  their  vows. 

Classification —  A  colorful  love  story'  of  India, 
the  desert  and  London. 

Production  Highlights — Miss  Talmadge  as 
Lady  Adrienne.  The  convincing  atmosphere  of 
old  Damascus,  the  desert  and  London.  The 
artistic  photography.  The  lavish  interiors.  The 
thrilling  climax.  The  excellent  direction  by 
Frank  Lloyd. 

Exploitation  Angles — The  star.  Her  fine  cast. 
Play  up  Norma  and  O'Brien  in  their  return  a; 
the  perfect  lovers.  Dress  your  lobby  in 
Oriental  style  and  put  on  an  Arabian  ballet  or 
■do  number  as  a  prologue. 


Scene  from  "  The  Balloonist."  First  National 


"  Milady  " 
Diamant-Americaii  Releasing  Seven  Reels 
< Reviewed  by  Laurence  Reidj 

THIS  is  a  picturization  of  Dumas'  novel, 
"Twenty  Years  After,"  which  is  a  sequel 
to  "The  Three  Musketeers."  The  sponsors 
have  it  that  the  story  and  action  in  the  pic- 
ture are  taken  up  precisely  where  Douglas 
Fairbanks  left  off.  This  is  a  pretty  broad 
statement  in  view  of  the  fact  that  Doug's 
opus  is  an  American  production  and  "Milady" 
is  a  French  production.  If  the  characters. 
D'Artagnan.  the  musketeers.  Richelieu,  Louis 
XIII,  Queen  Anne,  Buckingham  and  others, 
are  all  assembled  here,  there  is  a  different 
treatment  of  them  entirely. 

The  picture  may  be  called  interesting  in 
places.  Certainly  it  bears  an  authentic  stamp 
in  regard  to  its  color,  detail  and  costuming, 
and  the  characters  live  up  to  one's  conception 
of  them.  The  story,  however,  is  highly  com- 
plicated and  poorly  edited  so  that  the  spec- 
tator has  some  trouble  in  following  it.  In- 
deed there  are  times  when  it  looks  like  so 
many  illustrated  subtitles.  And  the  gaps  are 
indicated  in  the  manner  in  which  the  scenes 
shift  so  rapidly.  There  is  enough  action  but 
owing  to  the  involved  plot  and  the  slowness 
in  which  it  develops  the  suspense  never  ac- 
cumulates. Dumas'  tale  of  conspiracy  should 
have  been  told  with  a  few  well  chosen  strokes 
and  "Speed!"  should  have  been  the  slogan. 

We  are  presented  with  a  story  of  an  ad- 
venturess in  the  employment  of  Richelieu 
whose  object  is  to  embarrass  his  king  and 
bring  D'Artagnan  into  disrepute.  But  one 
has  to  have  one's  wits  about  him  to  follow  the 
various  complications  and  intrigues  of  court 
and  romance.  There  is  one  outstanding  bit 
which  invites  suspense.  This  shows  the  ad- 
venturess escaping  from  the  castle  tower  by 
means  of  a  rope  ladder  and  a  boat.  The  sub- 
sequent shot  shows  her  capture  and  the  sug- 
gestion that  she  is  beheaded. 

The  interpretation  is  of  the  old  school  tech- 
nique— which  means  that  the  players  swag- 
ger about  a  good  deal.  In  its  favor  are  the 
atmosphere,  the  color  and  costume. 

The  Cast 

Players  not  mentioned.     Figures  include  D'Artagnan. 
Richelieu,    the    three   musketeers,    Constance,  Milady 
de  Winter,  Buckingham,  Louis  XIII.,  etc. 

Players  not  mentioned.    Figures  include  D'Ar- 
tagnan, Richelieu,  the  three  musketeers,  Con- 
stance, Miladv  de  Winter,  Buckingham,  Louis 
XIII.  etc. 

The  Story — Cardinal  Richelieu  is  desirous  of 
embarrassing  his  king  and  D'Artagnan  for  politi- 
cal purposes.  Employs  Milday  de  Winter  to 
help  his  cause.  D'Artagnan.  however,  is  faith- 
ful to  his  queen  and  sweetheart,  Constance,  the 
latter  in  her  services  as  spy.  Milady  is  cap- 
tured but  a  traitor  aids  her  to  escape.  However, 
she  has  her  revenge  by  poisoning  Constance  and 
in  turn  is  beheaded. 

Production  Highlights — The  authentic  details 
of  costuming,  backgrounds,  etc.  The  scene 
when  Milady  escapes  from  the  tower. 

Exploitation  Angles — This  is  a  costume  drama 
of  old  France.  Titie  won't  mean  much,  so  bill 
it  as  Dumas  sequel  to  "  The  Three  Musketeers." 
Use  an  atmospheric  prologue.  It's  a  French  pic- 
ture and  the  cast  isn't  mentioned. 


"  Dollar  Devils  " 
^chertzinger-Hodkinson — 5,600  Feet 
( Reviewed  by  L.  C.  Moenj 

VICTOR  SCHERTZINGER  may  be  relied 
upon  to  make  small  town  stories  con- 
sistently diverting.  Since  his  entrance  into 
the  directorial  field,  when  he  made  some  of 
Ray's  best  vehicles  under  the  supervision  of 
Ince,  his  best  efforts  have  been  along  the 
line  of  sma'J  town,  heart  interest  drama. 

In  "  Dollar  Devils."  he  has  the  advantage 
of  having  a  cast  of  players  that  is  well  fitted 
to  the  story  and  including  several  people  of 
no  mean  ability. 

Chief  among  these  is  Joseph  Dowling,  who 
appears  as  Zannon  Carthy,  a  leisurely,  philo- 
sophical old  chap,  who  believes  that  too  much 
money  is  a  curse — that  when  a  man  covets 
property  he  is  not  chasing  dollars*  but  is  him- 
self being  chased  by  "dollar  devils";  hence 
the  title  cf  the  picture. 

The  action  of  the  story  is  laid  in  a  typical 
rural  community  known  as  Hemling,  where 
good  fellowship  reigns  supreme  and  every 
one  is  neighbor  to  everyone  else.  Here  lives 
old  Zannon.  who  finds  much  of  his  happiness 
in  aiding  young  Jim  Biggers  to  become  an 
engineer. 

With  the  advent  of  a  crooked  stock  pro- 
moter, who  persuades  the  townsmen  that 
there  is  oil  beneath  their  feet,  the  town  goes 
money  mad  and  Hemling  loses  its  quiet  ser- 
enity, much  to  the  sorrow  of  old  Zannon. 

The  oil  wells  go  dry,  however,  to  the  old 
man's  delight,  and  the  town  becomes  as  of 
old.  Interwoven  with  this  is  the  romance  of 
Jim  Biggers  and  an  element  of  melodrama 
around  the  crooked  "  slicker  "  and  the  strik- 
ing of  oil. 

Jim  is  played  by  Cullen  Landis,  who  is 
given  here  the  type  of  characterization  to 
which  he  is  so  well  adapted — that  of  a  sen- 
sitive, shy.  but  ambitious  youth,  and  he  han- 
dles it  sympathetically  throughout. 

"  Devil  Dollars  "  is  a  picture  of  interesting 
incident  and  pleasing  little  touches  rather 
than  powerful  melodrama.  It  is  wholesome 
throughout  and  should  be  an  excellent  family 
picture. 

The  Cast 

Zannon  Carthy  Joseph  Dowling 

Hal  Andrews  Miles  McCarthy 

Mrs.  Andrews  May  Wallace 

Amy  Andrews  Eva  Novak 

Bruce  Merlin  Hallam  Cooley 

Jim  Biggers  Cullen  Landis 

Mrs.  Biggers  Lydia  Knott 

Helen  Andrews  Ney  Farrell 

W  ritten  and  directed  by  Victor  Schertzinger. 
Continuity  by  Louis  Stevens.  Photographed  by 
John  S.  Stumar.  Produced  .  by  Schertzinger 
Productions. 

The  Story — Zannon  Carthy,  town  philosopher, 
aids  Jim  to  become  an  engineer.  Jim  is  in- 
fatuated with  Helen,  banker's  daughter.  A 
crooked  promoter  comes  to  town  and  starts  an 
oil  drilling  scheme.  Jim  gets  the  contract  for 
the  drilling.  The  promoter  attempts  to  make  a 
getaway  with  the  money  but  is  foiled  by  Tim. 
Oil  is  struck  and  the  town  goes  money  mad. 
The  wells  dry'  up,  however.  Jim  goes  to  New 
York,  where  he  is  successful.  Helen  elopes  with 
the  promoter.  Ji  mreturns  and  finds,  however, 
that  it  was  Amy  with  whom  he  was  in  love  with 
all  the  time. 

Classification — Small  town  drama  with  strong 
heart  interest. 

Production  Highlights — The  excellent  small 
town  atmosphere.  The  clever  directorial 
touches.  The  rural  party.  The  work  of  Cullen 
Landis  and  Toseph  Dowling.  The  striking  of 
oil. 

Exploitation  Angles — The  cast.  Teaser  cam- 
paign on  the  title.  Contest  on  the  theme  of  the 
picture.  "  Is  the  chase  for  the  dollar  worth 
while?"  etc.   Devil  ballyhoo  covered  with  dollar 

signs.  • 


February  J,  1923 


585 


As  Louise  Fazenda  appears  in  "  The  Pest  of 
the  Storm  Country  " — Educational 

"  The  Crusader  " 
Fox — Five  Reels 
(Revieived  by  Stuart  Gibson) 

A CERTAIN  slowness  of  action  mars  this 
story,  but  otherwise  it  is  a  highly  satis- 
factory example  of  that  type  of  Western  film 
in  which  William  Russell  does  good  work. 
By  slowness  of  action  is  not  meant  paucity 
of  action,  for  there  are  plenty  of  what  the 
press  sheets  love  to  call  "smashing  climaxes;" 
but  Director  Howard  Mitchell  appears  to 
have  dwelt  too  long  and  too  lovingly  over 
some  of  his  episodes. 

Scenes  in  the  silver  mine  after  an  explo- 
sion has  caved  in  the  mouth  of  the  shaft  are 
first  rate.  Another  outstanding  spot  in  the 
film  is  that  in  which  Russell,  pursuing  his 
enemies  in  a  canoe,  is  shot  over  a  falls  after 
losing  control  of  his  craft  in  the  rapids.  There 
are  some  very  fine  locations  in  the  exteriors, 
and  the  photography  is  of  such  high  order 
that  the  most  is  made  of  all  of  them. 

Fritzie  Brunette,  Russell's  leading  woman, 
is  nice  to  look  at,  and  is  a  capable  actress. 
The  supporting  cast  in  general  is  quite  satis- 
factory, and  Gertrude  Claire's  characteriza- 
tion of  the  mother  in  the  story  is  excellent 
indeed. 

As  to  whether  these  stories  of  noble  young 
men  who  yearn  for  the  bright  lights  and  then 
suddenly  find  themselves  content  with  the 
dim  ones;  these  virile  youngsters  who  set  out 
to  seek  a  fortune  for  one  girl  and  wind  up  by 
handing  her  over  to  another  man  and  falling 
in  love  with  another  girl,  are  quite  natural, 
doesn't  make  much  difference  so  long  as  they 
are  competently  presented;  and  this  one  is. 

The  Cast 

Peter  Brent  William  Russell 

Mary  Dart  Helen  Ferguson 

Jim  Symonds  George  Webb 

Bob  Jephson  Carl  Gantvoort 

Mrs.    Brent  Gertrude  Claire 

"Gunboat"   Clark  Fred  Kohler 

Alice  Fritzi  Brunetje 

Louis  Bradeaux  Ralph  CoUnger 

Storv  by  Allen  Sullivan.  Scenario  by  William 
K.  Howard.  Directed  by  Howard  Mitchell. 
Photography  by  David  Abels. 

The  Story — Peter  Brent,  only  support  of  his 
mother,  goes  to  a  silver  country  to  prospect,  and 
finds  silver.  He  breaks  up  the  efforts  of  scoun- 
drels to  exploit  the  mine  at  the  expense  of  the 
people,  and  wins  the  love  of  a  girl  and  his 
mother's  commendation. 

Classification — Drama  of  the  silver  country, 
with  plenty  of  love  interest. 

Production  Highlights — The  canoe  trip 
through  the  rapids  and  over  the  falls.  The 
explosion  in  the  mine,  and  the  subsequent  es- 
cape. The  appearance  at  the  town  hall  where 
the  villain  is  selling  stock  in  the  mine  he  has 
■wrecked.    Some  magnificent  exterior  shots. 

Exploitation  Angles — Play  up  William  Rus- 
sell's athletic  ability.  Point  out  the  fact  that 
this  "  crusader"  for  the  right  found  his  place  in 
the  country,  rather  than  the  city,  despite  his 
expectation  to  the  contrary. 

Drawing  Pozver — Will  please  wherever  they 
like  dramas  of  the  west  as  distinguished  from 
"  Westerns." 


"  The  Darling  of  the  Rich  " 
Whitman  Bennett — Six  Reels 

( Revieived  by  Laurence  Reid) 

'  I  *  HIS  picture  presents  a  title  which  at- 
tracts  attention  and  a  cast  which  will 
attract  more  than  passing  notice — what  with 
Betty  Blythe,  Leslie  Austin,  Albert  Hackett, 
Gladys  Leslie  and  Montague  Love  lending 
their  personalities  to  the  offering.  The  story, 
however,  is  not  well  constructed,  for  it  shows 
several  gaps  in  its  development  and  is  not 
entirely  plausible.  Any  spectator  will  won- 
der over  one  of  the  richest  men  in  New  York 
being  hoodwinked  by  a  gang  of  crooks  or 
not  being  shrewd  enough  to  discover  that  he 
is  taking  part  in  an  affair  which  features  a 
woman  auctioning  herself  off  to  the  highest 
bidder. 

It  appears  to  us  that  there  are  too  many 
strings  to  the  story  which  taxes  the  director 
to  knit  them  together.  Jack  Adolfi  has  done 
as  well  as  possible  under  the  circumstances. 
He  was  burdened  in  the  first  place  with  a 
scenario  which  lacks  any  real,  outstanding 
highlights.  It  is  the  old  idea  of  a  girl  left 
penniless  whose  desires  are  bound  up  with 
luxuries.  She  comes  to  New  York  and  is 
hired  by  a  gang  of  crooks  to  pose  as  a  prin- 
cess who  is  selling  her  jewels.  Of  course  she 
doesn't  know  that  the  gems  are  stolen.  The 
idea,  not  being  inspired,  does  not  tax  the 
spectator  to  use  his  imagination.  In  other 
words  it  is  just  an  ordinary  story  which  will 
find  its  appeal  among  the  average  patrons — 
the  type  of  patrons  who  are  not  looking  for 
plausibility  and  do  not  miss  it  if  it  is  absent. 

The  romance  is  the  best  part  of  the  pic- 
ture. The  girl  meets  the  man  who  once 
saved  her  life  and  encourages  him.  The  ac- 
tion presents  some  melodramatic  episodes  in 
order  that  the  young  man  may  rescue  his 
erstwhile  sweetheart.  He  beats  his  rival  and 
forgives  the  girl  after  her  crooked  friends 
are  disclosed  in  their  true  colors.  The  pic- 
ture carries  a  good  production,  there  being 
an  air  of  opulence  in  several  of  the  back- 
grounds, and  Betty  Blythe  displays  a  ward- 
robe which  will  excite  admiration  among 
feminine  patrons.  As  for  the  acting  it  is 
entirely  competent.  Some  may  wonder,  how- 
ever, over  a  few  of  the  characters  who  are 
not  clearly  defined. 

The  Cast 

Charmion  Winship   Betty  Blythe 

Lizzie  Callahan   •  Gladys  Leslie 

Jane  Winship  Jane  Jennings 

Peyton  Martin.  ...   ■  Montagu  Love 

Torrence  Welch  Charles  Gerard 

Mason  Lawrence  Leslie  Austin 

Dippy  Helen  Julia  Swayne  Gordon 

Fred  Winship.  Albert  Hackett 

Mike  Callahan  Walter  Walker 

Detective   A.  Gowin 

The  Baby  Rita  Maurice 

By  Dorothy  Farnum.  Directed  by  Jack  Adolfi. 
Scenario  by  Dorothy  Farnum.  Protographcd  by 
Edward  Paul.    Produced  by  Whitman  Bennett. 

The  Story — Treats  of  a  girl  who  is  left  penni- 
less by  her  father.  Her  desire  for  riches  leads 
her  to  New  York  where  she  is  employed  by 
crooks  to  pose  as  a  princess  who  is  seliing  her 
jewels  for  relief  money.  She  is  unaware  that 
the  jewels  have  been  stolen.  The  girl  meets  her 
erstwhile  lover  who  once  saved  her  life,  though 
she  continues  the  disguise.  A  rich  suitor  and 
the  young  man  are  rivals  for  her  hand,  and  the 
latter  wins.  He  forgives  her  when  her  crook 
friends  are  exposed. 

Classification — Melodrama  featuring  girl's 
fight  with  band  of  crooks.  Carries  romance. 
Poor  girl's  desire  for  luxury. 

Production  Highlights — First  rate  acting  by 
well  known  players.  Fair  suspense.  Scenic 
backgrounds. 

Exploitation  Angles — The  cast  looks  like  the 
best  angle  to  exploit  here.  Mention  the  players, 
calling  attention  to  Betty  Blythe's  wardrobe. 
Use  a  teaser  campaign  based  upon  the  age-old 
question — "  Should  a  girl  marry  for  love  or 
richer?"  You  might  stage  a  fashion  show  for  a 
prologue. 

Drawing  Power — Best  suited  for  neighbor- 
hood houses.  Also  good  for  downtown  houses 
featuring  daily  change  of  program. 


Baby  Peggy  in  a  scene  from 
Century. 


Taking  Orders." 


"  Cross  Roads  " 
W.  M.  Smith  Productions — Five  Reels 
(Revieived  by  Laurence  Reid) 

HERE  we  have  an  average  western  laid 
along  the  Mexican  border — which  intro- 
duces the  hero  in  the  role  of  a  sheriff  who  is 
forced  to  bow  to  a  villain  of  the  land  below 
the  Rio  Grande  because  the  latter  has  forged 
his  papers,  thus  making  himself  the  elected 
officer.  A  novelty  in  the  characterization  is 
offered  in  the  figure  of  the  heroine,  a  friend- 
less girl  who  is  supposed  to  bring  bad  luck  to 
anyone  who  associates  with  her.  To  complete 
the  characters  there  is  the  Mexican's  faithful 
retainer,  a  Yaqui  Indian,  who  turns  traitor 
eventually,  and  helps  his  American  friend. 

The  story  develops  in  an  orthodox  fashion 
without  releasing  any  conspicuous  high 
lights,  but  carrying  a  suitable  amount  of  ac- 
tion for  houses  which  feature  a  daily  change 
of  program.  It  is  just  another  western  of  the 
Franklyn  Farnum  series.  And  in  the  cast 
are  Shorty  Hamilton,  who  looks  out  of 'place 
as  the  villain  if  one  remembers  that  his  forte 
is  comedy;  Al  Hart,  who,  as  the  Indian,  has 
not  paid  particular  attention  to  his  make-up, 
and  Genevieve  Berte  is  the  girl.  She  gives 
the  best  performance — in  that  she  appears 
more  convincing  that  the  others. 

It  is  the  villain's  object  to  embarrsss  the 
real  sheriff.  And  he  causes  the  latter  to  kill 
a  man  in  self-defense.  However,  the  West- 
erner escapes  and  is  befriended  by  the  girl. 
And  so  to  the  pursuit  by  the  wily  Mex  and  his 
gang.  He  is  imprisoned,  but  the  girl  obtains 
a  pardon  from  the  governor  and  the  Indian 
offers  his  aid.  The  hero's  commission  is  re- 
stored and  the  happy  ending  is  in  sight. 

It  is  a  type  of  story  which  has  become 
familiar,  yet  this  must  not  be  held  against  it, 
considering  the  fact  that  the  majority  of 
westerns  follow  a  well-regulated  pattern.  It 
didn't  cost  much  money  and  was  made  for 
a  certain  clientele.  And  those  who  see  it  will 
doubtless  enjoy  it  as  well  as  anything  else 
of  its  kind. 

The  Cast 

Hero  Fr&nklyn  Farnum 

Onate  Shorty  Hamilton 

The   Yaqui  Al  Hart 

Jackie  Genevieve  Berte 

Produced  by  W.  M.  Smith.    Released  on  State 
Rights. 

The  Story — Westerner  is  prevented  from  as- 
suming office  of  sheriff  because  wily  Mexican 
forges  his  papers  thus  electing  himself  to  of- 
fice. The  real  sheriff  is  forced  to  kill  a  man  in 
self  defense  and  the  psuedo  sheriff  captures  him. 
A  friendless  girl  befriends  the  hero  and  obtains 
a  pardon.  Freed,  he  assumes  office  and  proffers 
his  love. 

Classification — Typical  western  melodrama. 

Production  Highlights — The  appropriate  loca- 
tions. The  appealing  work  of  Genevieve  Berte 
as  the  heroine.  The  action,  sufficient  for  story 
of  this  type. 

Exploitation  Angles—Title  might  suggest  a 
teaser  campaign.  Bill  it  as  a  snappy  western 
laid  in  the  genuine  country  of  its  locale.  Use 
the  cowboy  quartette. 

Draiving  Power — Suitable  for  second  and 
third  class  downtown  houses  and  in  small  town 
houses. 


586 


Motion  Picture  News 


"  The  First  Degree  " 
Universal — 4,395  Feet 
(Reviewed  by  L.  C.  Moen) 
HERE  is  a  direct  swiftness  of  action 
A  about  "  The  First  Degree  "  that  seemed 
to  us  distinctly  enjoyable.    It  has  been  al- 
lowed to  run  natural  length  and  there  is 
scarcely  a  foot  of  padding  in  it.    In  fact,  we 
confess  to  a  distinct  partiality  toward  these 
recent  Universal  five-reelers.    With  pleasing 
stories,  well  typed  casts  and  modest  footage, 
they  are  excellent  entertainment. 

Our  real  surprise,  however,  came  in  the 
work  done  by  Frank  Mayo  as  Sam  Purdy,  an 
ex-convict  and  sheep  farmer.  He  appears 
in  a  guise  quite  different  from  his  usual  deb- 
onair appearance  and  does  a  real  piece  of 
character  acting,  a  bit  overstressed  in  points, 
perhaps,  but  a  notable  advance. 

The  story  has  been  adapted  by  George 
Randolph  Chester  from  a  George  Pattullo 
story,  The  Summons."  it  is  one  of  those 
"  story  within  a  story "  affairs,  the  action 
opening  in  a  jury  room,  where  Sam  Purdy 
relates  the  story  which  is  the  basis  of  the 
picture. 

Director  Edward  Sedgwick  has  gotten  a 
pleasing  degree  of  realism  in  these  grand 
jury  scenes,  and  the  small  town  atmosphere 
is  first  rate.  In  spots,  he  has  permitted  his 
players  to  over-act,  notably  Miss  Breamer, 
but  as  a  whole  he  has  maintained  an  excellent 
melodramatic  tempo. 

The  central  situation  of  the  picture  is  that 
of  a  man  falsely  accused  of  robbing  the  bank 
in  which  he  is  employed,  sent  to  prison  for  a 
year,  and  then  hounded  from  town  to  town 
by  his  blackmailing  brother,  who  is  in  love 
with  the  same  girl.  Finally,  in  a  fit  of  anger, 
he  strikes  his  brother  and  presumably  has 
killed  him. 

This,  in  itself,  does  not  sound  especially 
new,  but  the  novel  twist  arises  from  the  fact 
that  at  the  opening  of  the  picture  Purdy  is 
summoned  to  testify  before  the  Grand  Jury 
concerning  the  theft  of  some  of  his  sheep. 
Conscience  stricken,  he  believes  he  is  wanted 
for  murder,  and  tells  the  whole  story  of  his 
persecution.  The  jury  knows  nothing  of  the 
murder,  but  he  finds  only  sympathy  and  tol- 
erance on  their  part.  The  sheep  stealing  sus- 
pect is  then  brought  in  and  proves  to  be  the 
erring  brother,  alive.  A  happy  reunion  fol- 
lows with  the  girl  who  has  been  waiting  and 
they  decide  to  remain  in  the  friendly  little 
community. 

Philo  McCullough  is  a  properly  villainous 
brother  and  the  other  members  of  the  cast 
are  satisfactory. 

The  Cast 

Sam  Purdy:  Frank  Mayo 

Mary  Sylvia  Breamer 

Will  Purdy.  Philo  McCullough 

Sheriff  Geo.  A.  Williams 

District  Attorney  Harry  Carter 

Adapted  by  George  Randolph  Chester  from  the 
story  by  George  Pattullo.  Directed  by  Edward 
Sedgwick.  Photographed  by  Benjamin  Kline. 
Produced  by  Universal. 

The  Story— Sam  Purdy,  who  believes  he  has 
killed  his  brother,  is  summoned  before  the 
Grand  Jury  to  testify  in  a  sheep  stealing  case. 
He  assumes  that  he  is  wanted  for  the  murder, 
and  confesses,  pleading  in  extenuation  the  per- 
secu'ion  which  he  has  suffered  at  his  brother's 
hands.  He  tells  the  jury  how  his  brother  rail- 
roaded him  to  prison  for  a  crime  of  which  he 
is  innocent  and  has  since  blackmailed  him.  The 
jury  declines  to  indict  him.  The  brother  then 
•hows  up,  and  is  indicted  for  sheep  stealing  and 
blackmailing.  Sam  is  then  re-united  with  the 
sweetheart  who  has  been  waiting  for  him. 

Classification — Small  town  melodrama  with 
heart  interest. 

Production  Highlights— Sam's  confession  of 
murder.  The  bank  robbery.  The  fight  in  the 
shack.  The  return  of  the  brother  alive.  The 
character  portrayal  of  Frank  Mayo. 

Exploitation  Angles— The  story,  which  ran  in 
the  Saturday  Evening  Post,  and  the  author, 
George  Pattullo.  The  three  principal  players. 
The  melodramatic  situation  about  which  the 
story  revolved. 

Drawing  Power— Suitable  for  second  class 
city  houses  and  neighborhood  and  small  town 
theatres. 


Scene  fror 


Tips,  Century 
Baby  Peggy 


"  The  Footlight  Ranger  " 
Fox— 4,800  Feet 
( Reviewed  by  Laurence  Reid) 

THIS  picture  is  such  a  sudden  departure 
from  what  Charles  Jones  has  offered  in 
the  past  that  it  will  be  hard  to  reconcile  his 
followers  to  it.  It  wouldn't  be  so  difficult  if 
he  had  been  allowed  to  interpret  all  kinds  of 
stories.  But  he  has  done  so  well  in  "up  and 
at  'em  "  westerns — westerns  with  snappy  ac- 
tion— that  his  patrons  will  be  disappointed  in 
"  The  Footlight  Ranger,"  which,  compared  to 
his  previous  subjects,  is  really  colorless.  In 
fact,  Jones  doesn't  have  much  opportunity  to 
show  his  customary  stuff. 

The  idea  is  antiquated,  showing,  as  it  does, 
an  infatuated  youth  following  an  actress  to 
New  York,  where  he  must  needs  save  her  from 
attack  from  a  vicious  manager — the  only  dif- 
ference in  the  characterization  being  the  iden- 
tity of  the  hero,  who  is  a  cowboy  here.  This 
type  of  story  and  character  doesn't  fit  a  star 
who  is  usually  up  and  doing.  If  he  must  show 
his  versatility,  let  him  come  forth  in  action- 
ful  melodramas  like  "  The  Fast  Mail."  There 
isn't  much  incident  here,  which  makes  the 
picture  slow-moving  and  it  is  so  easy  to  an- 
ticipate that  the  spectator  can  guess  the  out- 
come from  the  start.  Not  even  when  the 
cowboy  is  shown  protecting  the  girl  does  any 
suspense  enter  to  keep  you  sufficiently  inter- 
ested. 

To  introduce  a  punch,  the  climax  reveals 
the  vicious  manager's  intentions — which  are 
broadly  planted.  He  will  star  her  for  a  price, 
which,  of  course,  is  her  virtue.  The  cowboy 
had  helped  her  when  she  was  stranded  in  the 
West  and  digs  up  enough  money^  to  pay  her 
expenses  East.  And  when  the  climax  is  fin- 
ished he  takes  her  back  to  the  open  spaces. 
Technically  the  picture  is  first  rate — consid- 
ering its  atmosphere,  backgrounds,  lighting 
and  photography. 

The  idea  is  shopworn  and  the  director 
hasn't  added  any  original  touches  to  lift  it 
out  of  the  ordinary  class.  The  cast,  compris- 
ing Fritzi  Brunette,  Lillian  Langdon  and 
Henry  Barrows,  is  competent  enough. 

The  Cast 

Bill   Moreland  Charles  Jones 

Janet  Ainslee  Fritzi  Brunette 

Al  Brownley  James  Mason 

Nellie  Andrews  Lillian  Langdon 

Miss  Amelia  Lydia  Yeamans  Titus 

Divid  Marsh  Henry  Barrows 

By  Dorothy  Yost.    Directed  by  Scott  Dunlap. 
Photographed    by    Dev.    Jennings.  Produced 
by  Fox. 

The  Story — Cowboy  become  enamored  with 
stranded  actress.  Pays  her  expenses  East  and 
follows  her.  Acts  as  her  protector  against  a 
vicious  manager  and  defeats  the  latter's  purpose 
in  making  her  a  star  through  paying  the  price. 

Classification — Familiar  formula  of  hero  pro- 
tecting actress  from  vicious  manager. 

Production  Highlights — The  competent  cast. 
The  detail.    The  atmosphere. 

Exploitation  Angles — Star  has  established  a 
following.  Tell  them  that  he  appears  in  a  dif- 
ferent role  from  which  he  is  usually  identified. 
Use  a  teaser  campaign  based  upon  title. 

Drawing  Power — Best  suited  for  second  class 
downtown  houses.  Will  probably  draw  better  in 
small  towns  than  in  cities. 


"  Crinoline  and  Romance  " 
Metro — Six  Reels 
(Reviewed  by  Laurence  Reid) 

THE  sentimental  flavor  of  the  days  when 
our  grandmothers  wore  crinolines  is  bal- 
anced with  the  frank  expression  of  the  styles 
which  are  favored  today,  thus  bringing  forth  a 
contrast  which  may  be  appreciated  when  the 
heroine  says  to  the  chivalrous  youth:  "A 
man  is  a  gentleman  according  to  the  style 
she  affects."  This  is  not  the  actual  conversa- 
tion, but  the  meaning  may  be  interpreted  as 
the  same.  It  is  a  light,  frolicsome  comedy 
romance — one  ideally  suited  to  Viola  Dana's 
personality.  This  star  is  one  actress  who  is 
fortunate  in  having  material  which  fits  her. 

Harry  Beaumont  has  treated  the  slight  plot 
so  that  it  provokes  interest  most  of  the  way. 
It  starts  off  with  a  flair  for  pathos,  showing 
a  Southern  colonel  of  the  old  school,  keeping 
his  grandchild  from  communion  with  the  out- 
side world  and  bringing  her  up  in  crinolines 
because  her  mother  had  married  without  his 
consent.  The  girl  rebels  and  runs  away 
accompanied  by  mammy,  the  servant.  And 
she  goes  just  over  the  border  of  the  estate  to 
her  aunt's  home,  which  harbors  a  group  of 
youngsters  on  a  party — youngsters  who  are 
the  last  word  in  jazz  expression.  The  crino- 
line costume  of  our  quaint  heroine  dazzles 
the  eyes  of  the  impressionable  cake-eaters. 
And  the  spiteful  young  things  who  are  there 
with  rolled  stockings,  etc.,  proceed  to  use 
their  claws.  They  would  embarrass  the  girl. 
But  she  shows  them  up  with  a  lot  of  playful 
pranks. 

The  bathing  pool  uses  up  nearly  a  reel,  and 
a  dance  finishes  it.  After  which  the  story 
verges  on  the  farcical  when  the  heroine  re- 
turns home — followed  by  two  rival  suitors, 
who  bring  bags  and  baggage.  Then  it  is  give 
and  take  between  them — with  the  girl  having 
a  great  time  trying  to  decide  which  one  she 
prefers.  She  finally  chooses  the  more  honor- 
able one  because  he  has  played  fair  in  a  fake 
duel.  The  atmosphere  is  very  good.  So  are 
the  exteriors,  interiors  and  detail. 

But  the  best  acting  is  turned  in  by  Claude 
Gillingwater  as  an  old-time  Southern  colonel 
who  wears  long  mustachios  and  drinks  mint 
juleps.  Somehow  he  appears  convincing  even 
though  the  type  is  mostly  associated  with  the 
theatre. 

The  Cast 

Miss  Emmy  Lou  Viola  Dana 

Col.  Charles  E.  Cavanaugh  Claude  Gillingwater 

Davis  Jordan  John  Bowers 

Augustus  Biddle  Allan  Forrest 

Kitty  Biddle  Betty  Francisco 

Birdie  Bevans  Mildred  June 

Mrs.  Kate  Wimbleton  Lillian  Lawrence 

Sibil  Vane  Gertrude  Short 

Abigail  Lillian  Leighton 

Uncle  Mose  Nick  Cogley 

By  Bernard  McConville.    Scenario  by  Bernard 
McConville.   Directed    by    Harry  Beaumont 
Photographed  by  John  Arnold.    Produced  by 
Metro. 

The  Story — Treats  of  secluded  girl  brought 
up  in  crinolines  and  therefore  ignorant  of  the 
outside  world.  Rebels  when  she  sees  an  attrac- 
tive youth  and  runs  away  to  her  aunt's  home 
where  she  experiences  the  sensations  of  living 
up  to  jazz  ideas.  Returns  home  to  please  her 
grandfather.  Soon  after  two  rival  suitors  fol- 
low and  battle  for  her  heart  and  hand.  The 
most  honorable  of  the  pair  wins. 

Classification — Comedy  romance  which  touches 
pathos  at  times  and  borders  upon  farce  in  its 
concluding  reels.  Features  the  contrast  between 
old-fashioned  customs  and  styles  and  the  mod- 
ern jazz  ideas. 

Production  Highlights — The  good  direction — 
well  emphasized  in  slight  plot.  The  jazz  scenes. 
The  atmosphere  of  the  South.  The  good  de- 
tail. Claude  Gillingwater's  good  sketch  of  befo' 
de  war  type  of  colonel. 

Exploitation  Angles — Suggests  atmospheric 
prologue,  showing  contrast  between  jazz  man- 
ners and  old-fashioned  days  of  crinolines.  Sug- 
gests dancing  of  old  times  and  the  modern  era. 
Also  suggests  a  nifty  teaser  campaign  and 
ballyhoo  stunts.  Ushers  might  be  garbed  in 
crinolines. 

Drawing  P-ower — Will  please  those  who  do 
not  expect  something  heavy.  Best  suited  for 
feminine  audiences  and  neighborhood  houses. 


February  3  .   /  9  <?  J 


587 


'*  Fighting  Blood  "  Series- 
Three 


-First 


I"  Fighting    Blood"— "The    Knight  in 
iGale"     and    "Six     Second     Smith" — 
F.  B.  O.— Two  Reels  Each 

(Reviewed  by  Lillian  Gale) 

SOMETHING  to  look  forward  to  is  the 
promise  that  there  are  to  be  nine  more 
1  rounds  of  the  "Fighting  Blood"  Series,  two 
ireelers  full  of  action,  humor  and  impregnated 
with  human  interest.  Nine  more  as  good  as 
the  first  three  is  no  small  order,  for  the  sam- 
ples are  "all  wool,  a  yard  wide  and  true  blue 
to  life"  screen  entertainments. 

The  initial  offering  is  "  Fighting  Blood," 
[introducing  George  O'Hara  in  the  role  of 
Gale  Galen,  athletic  hero,  otherwise  an  am- 
bitious young  man,  perfect  specimen  of 
American  youth  who  might  serve  to  illus- 
trate a  slogan  "  live  right,  think  right,  do 
right  and  look  like  this."  The  newcomer  in 
a  small  town  is  also  endowed  with  good 
looks  and  appealing  personality,  so  that  all 
he  lacks  is  what  he  is  after,  a  complete  edu- 
cation. 

Finding  his  friend,  whom  Galen  seeks  in 
the  village,  gone,  the  traveler  secures  his 
friend's  old  position  of  soda  clerk  in  a  drug 
store.  There  are  incidents  leading  up  to 
Galen  being  forced  to  deliver  ice  cream  to 
the  home  of  a  village  belle  who  is  giving  a 
party  and  has  refused  to  allow  her  girl  friend 
to  ask  the  soda  clerk  to  come  as  a  guest.  It 
happens,  however,  that  just  as  Galen  is  leav- 
ing he  sees  his  girl  being  annoyed  by  an  out- 
sider, known  to  the  sporting  world  as  K.  O. 
Kelly,  champion  welterweight.  One  blow 
from  Galen  and  out  goes  Kayo,  which  inter- 
ests Kayo's  manager  to  the  extent  that  he 
keeps  an  eye  on  Galen,  with  a  purpose. 

In  the  second  "  Knight  in  Gale,"  Galen  is 
rescued  from  jail,  where  he  was  sent,  un- 
justly, for  beating  up  his  rival,  not  on  account 
of  the  girl,  altogether,  but  for  cruelty.  Nate 
Shiro,  the  promoter,  pays  Galen's  fine  on  con- 
dition that  the  boy  train  to  fight.  The  pun- 
ishment Galen  takes  before  he  feels  at  home 
in  trunks  and  gloves  keeps  the  interest  boil- 
ing. When  he  finallv  discovers  his  opponent's 
skill  is  brute  strength  rather  than  brains,  he 
lands  a  swing,  supplying  the  picture,  also 
with  a  "  punch."  His  reputation  begins  and 
soon  Galen  answers  to  the  title  of  "  Six  Sec- 
ond Smith." 

In  the  third,  his  professional  bout  termi- 
nates in  knocking  out  a  pugilistic  terror  in 
the  first  round.  Later,  Galen's  mind  acts  as 
quickly  as  his  fists,  when  he  saves  the  popu- 
lace, attending  a  Church  Bazaar,  from  "  hold 
up  "  men,  and  makes  himself  solid  with  the 
preacher. 

There  are  some  important  characters  be- 
sides Galen,  skillfully  played  by  George 
O'Hara.  This  young  man  has  a  start  in  life 
as  a  screen  actor.  In  addition,  there  is  Clara 
Horton,  as  Judy  Wilcox,  the  "girl;"  Rags 
Dempster,  Galen's  rival,  which  Arthur  Ran- 
kin plays  well,  although  his  personal  appeal 
may  be  a  bit  too  marked.  K.  O.  Kelly,  played 
bv  Kit  Guard,  a  "  knock  out "  in  the  part, 
even  if  as  a  fighter  he  succumbs  to  youth  and 
brains;  the  proprietor  of  the  drug  store, 
Ajariah  Stubbs,  splendidly  played  by  William 
Courtright,  and  as  Nate  Shapiro,  the  fight 
promoter,  Albert  Cooke  breaks  the  record 
for  combination  of  type  and  ability. 

Speed,  speed  and  just  enough  "  fight "  to 
keep  one  alert,  amused  and  entertained. 
Splendid  direction,  photography  and  logic; 
sub-titles  that  do  a  noble  bit  in  keeping  the 
humor  as  fast  as  the  action.  There  is  noth- 
ing offensive,  on  the  contrary,  these  fight  pic- 
tures carry  a  moral,  embrace  sufficient  love 
interest  and  human-interest  touches  to  make 
them  ideal  action  offerings. 


Scene  from  "  Casey  Jones,  Jr.,"  Educa- 
tional-Mermaid comedy. 


M  One  Stolen  Night  " 
Vitagraph — Five  Reels 
(Reviewed  by  Charles  Larkin) 

WHEN  it  comes  to  portraying  a  diversity 
of  roles  and  improving  on  each  succes- 
sive bit  of  screen  portraiture,  one  must  needs 
hand  the  palm  to  Alice  Calhoun,  who  during 
her  not  very  long  shadow  stage  career  has 
assumed  a  wide  variety  of  characters  and 
been  entertaining  in  an  unusually  high  per- 
centage of  them.  Here  she  plays  an  American 
girl  who  goes  abroad,  arrives  on  the  edge  of 
the  desert,  there  meets  the  inevitable  sheik, 
falls  in  love  instantly  with  him,  steals  to  her 
room,  dons  a  costume  a  la  desert,  dashes  into 
the  romantic  night,  meets  her  "  perfect  lover," 
and  in  spite  of  straight-laced  parents,  enjoys 
"  one  stolen  night  "  which  also  proves  a  thrill- 
ing one  for  the  young  lady. 

Robert  Ensminger  who  directed  the  picture, 
has  put  some  real  pep  into  some  of  the  des- 
ert fight  moments  and  has  provided  the  story 
with  a  convincing  Bedouin  background.  The 
scenes  at  the  Beni  Mora  market  place  is  un- 
usually well  staged  and  some  of  the  types 
used  very  much  like  one  would  find  in  a  des- 
ert town. 

The  native  dance  scene  is  a  colorful  bit 
and  well  lighted.  The  attack  on  the  two  lov- 
ers by  Amund  and  his  band  is  a  dramatic 
situation  as  is  the  kidnapping  of  the  heroine 
by  this  dark-faced  tyrant.  There  is  an  old 
temple  replica  in  the  latter  part  of  the  pic- 
ture which  is  one  of  the  best  sets  of  its  kind 
seen  in  a  long  while.  The  story  has  a  sur- 
prise ending,  the  "  perfect  lover,"  the  sheik, 
turns  out  to  be  the  diplomatic  official  the 
parents  want  the  girl  to  marry  and  who  as  a 
subtitle  explains  is  often  forced  to  don  native 
garments  and  appear  among  the  people. 
"  One  Stolen  Night "  is  a  good  program  pic- 
ture. 

The  Cast 

Diantha   Ebberly  ..Alice  Calhoun 

Herbert   Medford  Herbert  Heyes 

Horace  Ebberly  Otto  Hoffman 

Mrs.  Ebberly  Adele  Farrington 

Sheik  Amud  Russ  Powell 

Adapted  from  D.  D.  Calhoun's  story,  "  The 
Arab."  Scenario  by  Bradley  J.  Smollen.  Di- 
rected by  Robert  Ensminger.  Photographed  by 
Steve  Smith,  Jr. 
The  Story — Diantha  Allen,  abroad  with  her 
parents,  arrives  at  a  town  on  the  edge  of  the 
desert,  expecting  to  meet  her  fiance,  whom  she 
knows  she  does  not  love.  She  is  set  upon  by 
beggars  in  the  market  place  and  rescued  by 
a  dashing  son  of  the  desert.  She  falls  in  love 
with  him.  Later  they  ride  into  the  night.  They 
are  attacked  and  the  heroine  carried  off.  The 
hero  is  wounded.  Recovering  he  goes  to  the 
rescue.  He  discloses  that  he  is  Diantha's  fiance. 
Happiness. 

Classification — A  romantic  drama  of  "  The 
Sheik  "  type. 

Production  Highlights — Miss  Calhoun's  work 
as  Diantha  Allen.  The  attack  on  the  lovers  by 
the  bandits.  The  disclosure  that  "  the  perfect 
lover "  is  her  fiance.  The  convincing  Arabian 
atmosphere.  The  excellent  photography.  The 
good  direction. 

Exploition  Angles — Put  a  man  on  the  street 
in  "  Sheik  "  garments  with  suitable  advertising. 
Dress  up  your  lobby  in  Arabian  style.  Put  on 
an  Oriental  dance  as  a  prologue.  Play  up  Alice 
Calhoun's  name.    She  has  a  host  of  admirers. 

Drawing  Porver — A  picture  suitable  for  sec- 
ond class  first  run  downtown  theatres,  neigh- 
borhood houses  and  towns. 


**  Canyon  of  the  Fools  " 

F.  B.  O.— Six  Reels 
(Reviewed  by  Laurence  Reid) 

HARRY  CAREY  has  been  doing  so  well 
the  past  season  that  one  looks  forward 
to  seeing  his  pictures.  Take  his  latest,  "  Can- 
yon of  the  Fools,"  for  example.  There  is 
nothing  offered  here  which  has  not  been 
shown  before.  We  have  the  victim  of  a 
frame-up  who  vows  vengeance  against  the 
man  who  framed  him — an  idea  which  is  in- 
volved with  a  feud  between  prospectors — and 
the  whole  action  set  against  western  back- 
grounds. Yet  the  story  has  been  developed 
in  such  an  interesting  manner,  releasing  a 
deal  of  typically  Carey  incident  and  finishing 
with  a  climax  which  carries  quite  a  melodra- 
matic sweep,  that  the  attention  is  held 
throughout. 

The  introductory  scenes  present  a  good 
slice  of  humor  executed  in  the  star's  quaint 
manner.  He  is  a  hobo  who  hops  off  the  train 
with  an  eye  upon  the  sheriff.  And  the  com- 
edy between  them  starts  the  picture  with  a 
punch.  The  hobo  meets  his  erstwhile  sweet- 
heart who  has  come  West  to  meet  her  fiance, 
a  man  who  is  promoting  some  villainous 
scheme  under  an  assumed  name.  It  doesn't 
take  any  imagination  to  suspect  him  as  the 
man  who  framed  the  hero.  And  after  Carey 
shows  his  courage  in  saving  a  Mexican  girl 
from  an  ardent  admirer,  the  sheriff  makes 
him  a  deputy  whose  duty  is  to  capture  the 
outlaws  who  are  smuggling  arms,  etc.,  into 
Mexico. 

For  a  counterplot  there  is  the  feud  between 
a  pair  of  elderly  prospectors,  and  the  deputy 
offers  his  services  to  the  one  who  has  played 
square.  There  isn't  much  riding  and  shoot- 
ing until  the  climax — when  enough  of  these 
western  qualities  are  exposed  to  invite  a  vol- 
ume of  suspense.  Carey  gets  on  the  track  of 
the  villain  and  his  gang  and  traps  them  near  a 
dam.  His  men  appropriate  a  machine  gun 
from  the  enemy  and  use  it  with  deadly  effect 
in  puncturing  the  dam  and  releasing  the 
flood.  It  is  a  thrilling  touch  and  suggests 
that  considerable  danger  was  lived  through  to 
make  it  realistic. 

A  vivid  rainstorm  helps  in  making  the  ac- 
tion vital.  You  don't  miss  the  romance  much, 
nor  the  undeveloped  scenes  between  the  girl 
and  the  villain.  It  is  one  of  Carey's  best — 
which  means  that  it  will  please  almost  any 
crowd. 

The  Cast 

Bob  Harry  Carey 

May  Marguerite  Clayton 

Jim  Harper  I  -c  j 

Polhill         (  Fred  Stanton 

Terragas  Joseph  Harris 

Maricopia  Jack  Curtis 

Inky  Carmen  Arselle 

Swasey  *  Charles  J.  LeMoyne 

Knute   Vester  Pegg 

Sproul  Murdock  McQuarrie 

Aurelia  Mignonne  Golden 

By  Richard  Matthews  Hallet.  Scenorio  by  John 
W.  Gray.  Directed  by  Val  Paul.  Photographed 
bv  Win.  Thornley  and  Robert  DeGrasse.  Pro- 
duced by  F.  B.  O. 

The  Story — Hero  has  been  framed  and  goes 
West  to  search  for  the  man  responsible  for  his 
disgrace.  Meets  his  old  sweetheart  who  is  the 
fiancee  of  the  villain,  the  latter  appearing  under 
an  assumed  name.  The  hero  gets  involved  in  a 
quarrel  between  Mexican  lovers  and  is  locked  up 
but  sheriff  allows  him  his  freedom  if  he  will 
capture  the  bandits.  The  hero  succeeds  after 
many  difficulties  and  exposes  the  real  crook.  He 
wins  the  girl. 

Classification — Western  melodrama  carrying 
intrigue  based  upon  capture  of  bandits  and 
flavored  with  romance. 

Production  Highlights — The  introductory 
scenes  when  Care  youtwits  the  sheriff.  The 
atmosphere.  The  climax  presenting  a  posse 
storming  the  retreat  of  the  bandits  and  shooting 
up  the  dam  causing  the  waters  to  burst  forth. 
Much  action. 

Exploitation  Angles — Emphasize  that  Harry 
Carey  has  likely  story  here — one  characteristic 
of  his  past  features.  Star  has  a  following.  So 
concentrate  upon  his  name  in  all  advertising. 
Use  the  thrilling  climax  in  your  teaser  copy 

Drawing  Power — Good  for  any  second  class 
downtown  house. 


588 


Motion  Picture  News 


Opinions  on  Current  Short  Subjects 


"  The  Champeen  " 

(Our  Gang-Pathe — Two  Reels) 

THE  title  is  not  difficult  to  recognize,  since 
champions  from  Sullivan  down  have  been 
described  as  "  the  champeen,"  by  fight  fans,  and 
this  two  reeler  is  principally  about  how  Sun- 
shine Sammy  became  a  promoter  and  staged  a 
non-professional  bout,  with  two  tiny  blacks  as 
opponents.  The  title  describes  not  only  the  ac- 
tion, but  the  picture  as  a  whole,  for  it  is  the 
"champeen  "  of  its  kind. 

The  usual  juvenile  cast,  including  Freckles 
Daniels,  Jackie  Davis,  Little  Farina  and  the  rest, 
are  all  present  in  roles  designed  to  accentuate, 
particularly  their  respective  abilities. 

Sunshine  Sammy  gets  in-trouble  "  swiping  " 
apples.  When  finally  caught  by  a  policeman,  he 
is  ordered  to  pay  the  fruit  man  one  dollar,  if 
Sammy  would  keep  out  of  jail.  He  happens 
into  a  training  quarters,  where  he  learns  that 
the  men  who  make  the  real  money  in  connec- 
tion with  a  fight,  are  the  promoters.  Then,  he 
finds  Freckles  and  Jackie  about  to  go  to  the 
mat  over  the  affections  of  a  golden-haired  little 
girl,  which  decides  Sammy  upon  staging  a  prize 
fight.  Therefore,  the  professional  tricks  he 
picks  up  with  amusing  alacrity,  keeps  the  action 
fast  and  the  comedy  at  an  even  tempo.  This  one 
will  get  many  a  hearty  laugh  from  fight  fans, 
and  delight  children.— LILLIAN  GALE. 


44  Pop  Tuttle,  Detekative  " 

(Plum   Center   Comedy-F.   B.   O. — Two 
Reels) 

HERE  we  have  Pop  Tuttle,  the  aged,  but 
agile  jack-of-all-trades  of  Plum  Center,  a 
graduate,  by  heck,  of  the  Hawkshaw  Detective 
College.  There  has  been  a  lot  of  high-handed 
thievin'  eoing  on  in  the  community  and  Pop 
and  big  Tillie  are  determined  to  put  a  stop  to  it. 
So  when  the  old  boy  with  the  youthful  ideas, 
gets  his  "  detekative "  outfit  by  mail  he  starts 
right  out  to  catch  the  suspect.  Pop  doesn't  fool 
Nifty  Ned  for  a  minute.  In  fact  the  crook 
makes  him  a  party  to  the  crime.  Tuttle  is 
handcuffed  with  his  own  instruments. 

But  what  of  Tillie?  When  Nifty  Ned  puts 
his  hand  through  the  gap  in  the  fence  to  pick 
up  the  loot,  the  big  girl  puts  the  extra  set  of 
hand-cuffs  on  him.  And  Pop  is  highly  elated. 
The  comedy  is  good  burlesque  of  rural  doings, 
though  there  isn't  sustained  humor  in  the 
scenes.  However,  it  should  make  a  happy  filler 
for  most  any  program. — LAURENCE  REID. 


Pathe  Review  No.  4 

(Pathe— One  Reel) 

EXCEPTIONAL  photography  and  beautifully 
selected  backgrounds,  illustrate  William 
Cullen  Bryant's  famous  poem,  "The  Death  of 
Flowers,"  and  forms  the  major  part  of  this  reel. 
There  follows  a  funeral  procession  of  a  China- 
man, who,  in  order  to  provide  a  fitting  funeral 
for  himself,  saved  all  his  life  and  deposited 
half  his  earnings  to  his  funeral  fund.  The  pro- 
cession and  customs  embraced  thereto,  carry  un- 
usual interest.  "  Art  a  la  Mode  "  describes  Bon- 
nie McLeary,  sculptress,  molding  a  statue,  mak- 
ing changes  and  showing  details  of  the  work. 
The  reel  concludes  with  a  study  of  odd  fish, 
called  puffer  fish  for  reasons  the  pictures  show. 


Lloyd  Hamilton  in  a  scene  from  "  Extra  Extra,"  forth- 
coming Hamilton  comedy  for  Educational  release. 

"  When  Knights  Were  Cold  " 
(Stan  Laurel  Comedy-Metro — Two  Reels) 

*<"Q  OBIN  HOOD"  is  coming  in  for  bur- 
Tv  lesque  these  days.  Here  is  Stan  Laurel 
wearing  the  mantle  of  the  Sherwood  Forest 
robber  and  carrying  on  in  extravagant  fashion. 
The  piece  is  not  so  funny  as  it  is  unique.  And 
it  presents  burlesques  of  most  everything  which 
pertained  to  the  days  of  chivalry — even  to  the 
famous  episode  of  William  Tell  and  the  shoot- 
ing of  the  apple  with  bow  and  arrow.  Where 
it  is  unique  is  noticeable  in  the  summoning  of 
the  clan  a  la  D.  W.  The  horses,  mules  and 
other  animals  are  so  many  skins  which  cover 
two  men  to  the  skin  after  the  manner  of  vaude- 
ville or  circus  burlesque.  And  they  charge  and 
jump  oxer  the  barriers.  The  interiors  might 
be  put  down  as  fair  reproductions  of  medieval 
sets.  In  all  it  is  a  burlesque  of  an  old-time 
extravaganza  with  the  humor  too  labored,  not 
only  in  the  gags  and  incident,  but  in  the  cap- 
tions and  names  of  the  characters  (Epsom  is 
one,  Pluto  another)  to  get  over  in  the  metro- 
politan house.— LAURENCE  REID. 

44  Cheating  the  Cheaters  " 
(Aesop's  Fable-Pathe — One  Reel) 

THERE  is  some  clever  cartoon  work  in  this 
Fable,  with  the  characters  Henry  Cat,  Fido 
Dog  and  Milton  Mouse  in  the  leading  roles. 
The  three  plan  to  steal  some  frankfurters  from 
a  delicatessen  shop.  Through  the  scheme  of 
Milton  Mouse  they  succeed.  Then  they  en- 
counter difficulties  with  a  different  kind  of  thief, 
a  milk  dealer  who  advertises  pure  milk,  but 
adulterates  it  with  water.  The  fable  brings  out 
the  old  adage,  "  It  takes  a  thief  to  know  a  thief." 
—LILLIAN  GALE. 


"  Once  Over  " 
l  Pollard-Pathe— One  Reel) 

HERE  we  have  Snub  Pollard  as  an  appren- 
tice barber. 

A  woman  who  would  be  beautiful  and  isn't, 
comes  in  for  beauty  treatment.  By  the  use  of 
a  mirror  frame,  she  looks  into  what  she  be- 
lieves is  a  reflection  of  her  own  improvement, 
but  is  really  seeing  pretty  Jobyna.  When  she 
arrives  home,  the  results  of  her  treatment  cause 
the  husband  to  go  in  search  of  those  respon- 
sible. A  riot  ensues.  There  are  more  cus- 
tomers who  suffer  rather  disagreeable  treat- 
ment, a  little  too  far  fetched  to  be  funny.  How- 
ever, the  kind  of  work  followers  of  slap-stick 
would  possibly  enjoy.  Not  offensive  enough  to 
taboo,  but  not  particularly  well  adapted  for 
refined  audiences. — LILLIAN  GALE. 


"  Smoked  Out " 
(Range  Rider  Series-Pathe — Two  Reels) 

'TP  HESE  pictures  have  been  holding  a  pretty: 
A  even  tempo  all  along,  always  containing 
a  well-fought  fight,  some  splendid  scenic  back- 
ground and  sufficient  plot  to  weave  nicely  into- 
two  reels.  However,  "  Smoked  Out "  is  one 
of  the  best  insofar  as  it  has  an  unusual  amount 
of  human  interest  and  stages  the  best  fight 
seen  in  the  series. 

Leo  Maloney,  as  a  Ranger,  is  about  to  pre- 
pare for  the  night,  when  a  stranger,  evidently 
pretty  well  beaten  up,  staggers  into  camp.  He 
explains  he  is  trying  to  reach  his  mother  before 
she  dies,  and  directs  the  Ranger  how  to  take 
him  home.  Upon  arriving,  the  doctor  has  given 
little  hope  unless  the  son  returns.  So  as  there 
is  little  time  to  lose,  Maloney  is  bound  to  imper- 
sonate the  son  and  brother  in  order  to  prolong 
the  woman's  life  until  her  own  son  can  be 
made  presentable.  He  has  been  a  victim  of 
foul  play,  and  not  until  the  barn  in  which  the 
son  is  resting  is  set  afire  by  the  imposters  (who 
desire  to  steal  the  ranch  from  the  widowed 
woman)  is  extinguished  at  the  risk  of  Maloney's 
life,  are  the  villains  caught  in  their  own  trap. 
A  splendid  tight  ensues  just  before  the  end  and 
the  stranger's  pretty  sister  seems  due  reason 
for  Maloney  to  remain  near  the  ranch,  if  not 
the  real  son.  a  prospective  son-in-law^ 
LILLIAN  GALE. 


"  By  Lantern  Light  " 
Bruce — Educational — One  Reel 
'TpHIS  describes  a  happening,  disrupting  an 
A  entire  family,  dwellers  of  a  modest  home 
on  the  Oregon  sea  coast,  not  far  from  "Big 
Boulder,"  a  gigantic  rock.  The  picture  first 
acquaints  spectators  with  the  rock,  then  de- 
scribes the  tides  during  certain  periods,  when 
danger  lurks  in  the  incoming  waves.  TheJ 
father  warns  the  boys  about  going  too  close 
to  "  Big  Boulder."  Later,  the  mother  dispatches 
the  boys  after  the  milk-cow,  nnd  the  children, 
for  a  lark,  take  the  way  that  leads  them  into  a 
cave,  from  which  they  are  unable  to  escape 
when,  meantime  high  tide  fills  the  cave  and 
the  children  face  death.  A  night  fog  creeps 
along  the  coast,  the  boys  do  not  return,  so  a 
search  party  is  formed,  with  only  lantern  rays 
piercing  the  intense  darkness.  A  brave  girl, 
perhaps  an  older  sister,  remembers  the  favorite 
haunt  of  the  boys  and  finds  them  in  the  cave, 
herself  becoming  a  prisoner.  Finally,  when  the 
tide  turns,  a  rescue  is  made.  During  the 
search  a  vivid  description  of  the  rock-bound 
coast  and  treacherous  waters  shares  the  interest 
the  rescue  party  evokes.  A  splendid  one  reel 
that  may  be  described  as  unique. — LILLIAN 
GALE.   

44  The  Egg  » 

(Metro— Two  Reels) 
TV/T  OTION  picture  comedies  which  twit  their 
J-'i-  more  dignified,  but  often  quite  as  funny, 
brothers,  the  serious  dray-mahs,  usually  are 
marked  by  some  honest  laughs;  and  this  one, 
in  which  Stan  Laurel  is  starred,  is  no  excep- 
tion. There  are  a  dozen  new  twists,  odd  con- 
ceits, quaint  turns  of  burlesque,  about  it,  and 
these  are  emphasized  by  the  pompous  solemnity 
of  the  plot,  which  concerns  a  deep-dyed  villain, 
a  beautiful  young  heiress,  and  the  poor  but 
honest  fellow  who  saves  the  heiress'  father 
from  the  villain  and  of  course  wins  the  girl. — 
STUART  GIBSON. 


February  5,  1923 


589 


"  Jenkins  and  the  Mutt " 

(Bruce-Educational — One  Reel) 

JENKINS,  a  hen-pecked  man  at  home  and 
a  clerk  when  at  business,  takes  a  liking  to 
a  dog.  His  wife  refuses  to  share  the  affec- 
tion and  orders  her  husband  to  do  away  with 
the  harmless  fellow.  Jenkins  begs  to  feed  the 
dog  before  turning  him  out,  which  the  wife 
also  refuses  and  tells  Jenkins  he  will  not  get 
any  supper  until  he  has  lost  the  intruder. 
Which  is  the  reason  why  Jenkins  starts  wan- 
dering over  the  beautiful  western  country,  try- 
ing every  possible  way  to  part  company  with 
the  canine  friend.  It  does  not  work,  for 
even  when  Jenkins  decides  to  drown  the  dog. 
the  shaggy  friend  soon  returns,  with  a  friendly 
wag  of  the  tail.  So  the  two  keep  wandering 
ever  hills,  mountains  and  vales.  Realizing  that 
having  been  out  all  night  will  heap  more 
blame  upon  him,  Jenkins  becomes  a  regular 
wanderer,  his  dog  a  constant  companion. 
Some  months  later,  Jenkins  suffers  an  at- 
tack of  "  conscience,"  goes  back  to  his  old 
home  and  finds  there  a  pleasant  faced  woman 
who  informs  him  that  Mrs.  Jentdns  departed 
long  before  and  left  no  address.  So  back  to 
the  accidentally  discovered  peace,  Jenkins  has 
been  enjoying  meantime,  he  returns,  happy  in 
having  tried  to  do  his  duty,  happier  to  find 
that  he  is  free  to  wander  on,  the  faithful  dog 
his  companion. 

It  would  be  futile,  indeed,  to  attempt  a  de- 
scription of  the  scenic  beauty  contained  in  this 
reel.  It  illustrates  the  advice  "  See  America 
First." 

LILLIAN  GALE. 


"Second  Childhood" 

(Christie-Educational — Two  Reek) 

A LAUGHABLE  farce  with  Bobby  Vernon 
at  his  best,  splendidly  supported  and  in  a 
comedy  that  has  been  well  directed. 

Vernon  is  cast  as  "  Jimmie,"  the  junior  part- 
ner of  "Jack,"  played  by  Earl  Rodney.  It 
would  seem  the  firm  have  had  difficulty  in  mak- 
ing "  ends  meet,"  and  Jack  has  deceived  his 
rich  uncle  with  a  story  about  his  youngster, 
whom  he  calls  "  Oscar  "  and  the  boys  have  been 
getting  by  by  the  use  of  checks  Uncle  has  sent 
for  Oscar.  When  suddenly  comes  the  word 
that  Uncle  is  about  to  arrive,  bringing  little 
Violet  (Charlotte  Stevens),  to  play  with  little 
Oscar.  The  only  way  to  save  their  business 
is  to  dress  Jimmie  up  in  youngster's  clothes  and 
represent  him  as  "  little  Oscar."  This  is  the 
cause  of  many  embarrassing  and  amusing  situa- 
tions, especially  since  Jimmie  is  engaged  to  a 
professional  dancer  to  whom  Uncle  begins  pay- 
ing marked  attention. 

There  is  considerable  plot,  so  that  the  laughs 
are  not  forced,  nor  situations  entirely  without 
reason.  On  the  contrary,  the  development  is 
unusual  for  this  kind  of  comedy,  resulting  in 
a  very  entertaining  two-reeler  of  general  ap- 
peal.— LILLIAN  GALE. 


"  The  Terrible  Tree  " 

(Sarg-Educational — One  Reel) 

A PARTICULARLY  good  novelty  reel  for 
matinees  or  entertainment  designed  to  in- 
terest children.  It  is  very  amusing  and  one  of 
the  best  of  the  series,  moves  in  perfect  sequence 
and  rehearses  the  old  situation  of  the  contrite 
husband  who  endeavors  to  explain  his  delay  in 
getting  home,  to  an  exacting  wife.  In  addi- 
tion, each  sub-title  is  good  for  a  laugh  from 
grown  folk  as  well  as  from  the  younger  patrons. 
—LILLIAN  GALE. 


Scene  from  "  Second  Childhood,"  Educational-Christie 
comedy,  featuring  Bobby  Vernon. 


"Rough  Going" 

(Pathe — Two  Reels) 

OF  the  two  reels  of  film  consumed  in  this 
"drama,"  certainly  more  than  one  reel  must 
be  occupied  by  a  series  of  ''chases"  in  which  a 
group  ot  men  on  horseback  is  photographed 
from  above,  below,  each  side,  the  front,  the  rear 
and  all  other  possible  angles.  It  reminds  an 
old  movie-goer  somewhat  of  that  masterpiece 
of  1906  or  thereabout,  ''The  Great  Train  Rob- 
bery." But  there  is  one  series  of  shots  of  a 
galloping  horse  ridden  by  Leo  Maloney  which 
is  enough  to  make  for  interest.  The  animal  is 
superb  and  the  camera  has  caught  to  a  far 
more  than  usual  extent  the  tremendous  power 
exerted  by  a  horse  moving  at  top  speed.  The 
film  may  be  of  some  value  as  paddinar  at  the  end 
of  a  show;  having  seen  it,  an  audience  ought  to 
be  glad  to  leave.— STUART  GIBSON. 


44  Bumps  " 

(Educational — One  Reel) 

BECAUSE  he  guessed  the  exact  number  of 
beans  in  the  huge  glass  jar  of  a  window, 
Jimmie  Adams,  in  this  rapid  comedy,  wins  a 
Ford  coupe.  That  suits  the  school  teacher,  a 
pretty  girl,  whose  mathematical  training  failed 
her  when  she  tried  to  count  the  beans  by  rule, 
and  failed  to  win  the  coveted  prize,  because  the 
winner  has  a  heart  for  her  and  she  knows  she 
will  be  able  to  use  the  car  as  her  own. 

But  when  the  two  start  out  they  have  all 
the  usual  automobile  troubles  and  then  some. 
A  great  deal  of  it  is  planned  by  a  rival  who 
has  just  returned  from  Greece,  where  he  stud- 
ied to  become  a  waiter. 

The  title  "Bumps"  is  appropriate.  The  flivver 
"bumps"  all  the  sentiment  into  amusing  situa- 
tions, but  the  villain's  plans  go  wrong;  Jimmie 
wins  the  girl  as  well  as  the  Ford  and  all  ends 
happily. — LILLIAN  GALE. 


"Women  First" 

(Universal — Two  Reels) 

*T*  HIS  is  a  typical  motion  picture  comedy.  It 
-■-  is  very  much  like  several  hundred  other 
films,  the  chief  differences  between  them  all  be- 
ing well  nigh  indistinguishable.  Lee  Moran  is 
a  hotel  clerk  in  one  of  those  wayside  establish- 
ments so  frequent  in  the  movies  and  so  infre- 
quent everywhere  else.  He  has  a  series  of  epi- 
sodes of  an  exciting  and  mildly  amusing  char- 
acter. They  conclude  with  a  fire  in  the  hotel  in 
which,  after  more  incidents,  he  saves  the  own- 
er's daughter  and  is  left  to  a  life  of  wealth  and 
love.  It  is  unfortunate  that  so  many  of  the 
two-reelers  must  rely  so  largely  on  old  stuff. 
They  do  get  monotonous  after  a  time  ,and  new 
ideas  seem  to  be  almost  patheticallv  noticeable 
by  their  absence.— STUART  GIBSON. 


44  A  Rough  Winter  " 

(Pollard-Pathe— Two  Reels) 

r>ESIDES  being  funny  in  itself,  this  is  a  clever 
-D  travesty  on  "  Nanook  of  the  North,"  and 
is  due  for  a  great  deal  of  popularity  in  the  not 
far  distant  warm  weather.  Pollard,  who  is 
amusingly  described  by  action,  as  the  coldest 
man  in  the  world,  has  difficulty  finding  any 
place  that  is  comfortable.  The  first  is  a  street 
scene  on  Christmas  eve,  in  what  might  be  the 
slums  of  a  fairly  large  town.  Pollard  promises 
to  play  Santa  Claus,  and  experiences  many 
laughable  difficulties,  getting  into  the  wrong 
tenements  through  the  wrong  chimney.  At 
length,  the  landlord  dispossesses  the  girl  (.Marie 
Mosquini)  and  small  child  and  by  hook  and 
crook  the  three  make  a  get  away  by  a  freight 
train  labeled  "To  Florida."  But  there  had 
been  a  mistake.  Instead,  they  landed  in  Iceland. 
A  time  lapse  of  several  years  in  a  two  reeler 
is  unique  in  itself,  but  it  appears  the  hard- 
hearted landlord  discovers  the  "little  mother" 
cf  the  youngster  is  really  his  daughter  and  the 
younger  child  his  infant  son,  the  children  hav- 
ing been  stolen  from  him  one  Christmas  eve 
long  ago.  He  goes  in  pursuit  of  his  children, 
which  takes  him  to  Iceland  also.  There  some 
more  funny  things  occur  in  connection  with 
the  modes  of  living  in  close  proximity  of  the 
North  Fole,  and  a  final  reconciliation  leads  to 
a  happy  and  laughable  ending.— LILLIAN 
GALE. 


44  Rookies  " 

(Universal — Two  Reels) 

T  T  seems  almost  incredible  that  Brownie,  that 
A  compact,  bright-faced  dog,  is  not  a  human 
being;  it  seems  entirely  incredible  that  we, 
members  of  the  classification  homo  sapiens,  can 
look  at  ourselves  and  then  at  Brownie  and  re- 
fer to  him  as  "one  of  the  lower  animals"  with- 
out blushing.  As  in  all  of  the  Brownie  pic- 
tures, this  one  merely  forms  a  background  for 
the  ever-new  and  always  astonishing  repertoire 
of  tricks  that  Brownie  knows.  That  dog  does 
in  the  most  nonchalant  manner  things  which 
lots  of  human  beings— we  "greatest  of  God's 
creatures" — would  take  twice  as  long  to  learn 
as  must  Brownie.  He's  always  clever  and  al- 
ways interesting—  STUART  GIBSON. 


"Moon  Blind" 

t  Bruce-Educatioonal — One  Reel) 

DEAUTEOUS  scenery,  background  and 
*-*  vivid  delineation  of  mountainous  country, 
an  element  of  human  interest  added  thereto, 
describes  "  Moon  Blind,"  a  scenic  with  a  story. 

Shorty,  a  prospector,  suffers  with  headache, 
which  his  experienced  partner,  York,  recog- 
nizes as  a  condition  caused  from  sleeping  in 
the  open,  under  a  brilliant  moon,  without 
having  any  covering  over  the  eyes.  York  sug- 
gests a  bandage  and  a  long  sleep,  which  Shorty 
accepts,  then  York  wanders  off,  starts  down 
a  steep  cliff,  terminating  in  a  long  distance 
fall.  His  attempts  to  rally  from  a  serious 
accident  are  depicted  convincingly,  the  back- 
ground of  wonderful  scenery  always  demand- 
ing three-quarters  of  the  interest,  and  it  would 
seem  that  Shorty  awakens,  follows  his  friend, 
has  much  difficulty  in  attempting  a  rescue— 
the  two  finally  being  discovered  by  some  fellow 
prospectors.  But  it  is  all  a  dream,  and  upon 
the  real  awakening  Shorty  discovers  his  eyes 
much  improved  as  he  recognizes  the  welcome 
sight  of  his  friend,  unharmed  and  still  equipped 
with  a  valuable  sense  of  humor.  A  splendid 
one  reel  scenic  with  a  story  for  good  measure 
LILLIAN  GALE 


590 


Motion  Picture  News 


Comedies,  Short  Subjects  &  Serials 


Two  Reelers  Head  Pathe 
Program  for  Feb.  4 

BOTH  Snub  Pollard  and 
Leo  Maloney,  in  two 
reelers,  lend  their  draw- 
ing powers  to  Pathe's  list  of 
nine  releases  for  Peb.  4.  The 
program  consists  of  the  sec- 
ond episode  of  the  Pearl 
White  serial,  "Plunder,"  the 
title  of  the  chapter  being 
"Held  by  the  E  n  e  m  y.  " 
"Smoked  Out,"  is  the  title 
of  the  Range  Rider  Series 
offering,  featuring  Leo  Ma- 
loney, and  there  are  two  Hal 
Roach  comedies,  a  two  reeler 
with  Snub  Pollard  entitled 
"A  Tough  Winter"  and  a  one 
reeler  featuring  Paul  Par- 
rott  in  "Once  Over."  In  ad- 
dition, News  Nos.  12  and  13; 
Topics  of  the  Day  No.  5; 
Pathe  Review  No.  5  and  the 
Aesop's  Film  Fable,  "A  Rai- 
sin and  a  Cake  of  Yeast," 
complete  the  list. 


King  of  Greece  In 
Selznick  News  Reel 

Selznick  News  is  making  a 
specialty  obtaining  pictures  of 
Europe's  Royal  families.  In  Selz- 
nick News  1110,  King  George  of 
Greece,  the  youngest  monarch  in 
Europe,  makes  his  debut  in  an 
American  news  reel.  Although  the 
Prince  of  Wales  is  the  most  popular 
public  personage  who  appears  in 
news  reels,  King  George  may  run 
him  a  close  second. 

More  glimpses  of  European  roy- 
alty are  seen  in  Selznick  News  1110, 
which  contains  some  pictures  of  the 
uncrowned  kings  of  the  Rhineland 
— the  American  soldiers.  Pictures 
of  the  transport  St.  Mihiel,  which 
will  bring  the  soldiers  back  to  this 
country,  are  seen  in  the  reel  and 
there  are  also  views  of  the  land  of 
cheap  money  and  plentiful  beer 
which  the  soldiers  are  regretfully 
leaving. 


THE  LITERARY 
SENSATION! 

READ  BY 
HUNDREDS  o/^THOUSANDS 


"Fruits  of  Faith"  at  Rialto,  N.Y. 

Will  Rogers  in  Pathe  Three  Reeler 
Acclaimed  by  Newspaper  Critics 


THE  New  York  Times  screen 
reviewer,  says  Pathe,  records 
the  same  estimate  of  Will  Rogers 
in  "  Fruits  of  Faith,"  which  influ- 
enced the  Stanley  and  Loew  Cir- 
cuits in  booking  those  three  reels 
to  play  with  Harold  Lloyd  in  "  Dr. 
Jack " — on  the  theory  that  both 
were  so  strong  that  neither  would 
suffer  by  comparison  with  the  other. 
Writing  of  the  bill  at  the  New  York 
Rialto  theatre,  the  Times  reviewer 
said : 

"  Let  the  drums  of  fate  sound  as 
loud  as  they  will,  they  cannot 
arouse  the  echo  of  smiles,  laughter 
and  applause  called  forth  by  the 
quiet  little  film,  '  Fruits  of  Faith,' 
in  which  Will  Rogers,  his  baby  and 
a  mule  take  possession  of  the  pro- 
gram at  the  Rialto  this  week." 

The  Times  reviewer  then  proceeds 
with  a  detailed  analysis  of  the 
"Fruits  of  Faith"  film,  and  his  es- 
timate of  it  is  in  much  the  same 
spirit  shown  by  Manager  W.  M. 
James,  James  theatre,  Columbus, 
Ohio,  who  closes  a  letter  to  Pathe 
on  the  subject  thus : 

"  More  power  to  Will  Rogers. 
We  hope  that  he  will  make  many 
more  comedies  of  the  same  high 


quality  as  '  Fruits  of  Faith,'  and  I 
assure  you  that  we  will  always  have 
room  for  them." 

Other  New  York  newspapers  con- 
tained highly  favorable  reviews  of 
"  Fruits  of  Faith."  Gertrude  Chase 
wrote  in  the  Morning  Telegraph : 
"  The  program  at  the  Rialto  is 
dominated  by  a  three-reel  comedy 
in  which  Will  Rogers  does  the  best 
acting  of  his  career." 

Evening  Mail :  "  The  versatile 
cowboy,  who  has  won  fame  on  the 
stage  and  in  the  movies  and  is  now 
budding  out  as  a  literary  celebrity, 
scores  in  the  movies  by  a  mingling 
of  pathos  and  humor,  just  as  he 
scores  in  his  speeches  and  writings 
by  mingling  philosohy  and  humor. 
'  Fruits  of  Faith '  is  unpretentious 
but  appealing." 

Tribune  :  "  Will  Rogers  has  a 
nice  little  picture  on  the  program 
called  '  Fruits  of  Faith.'  " 

E.  Durling,  Globe :  "  There  is 
also  on  the  program  '  Fruits  of 
Faith,'  starring  Will  Rogers.  This 
proved  to  be  a  very  entertaining 
and  appealing  light  comedy,  the 
Follies'  wit  sharing  the  acting  hon- 
ors with  an  astonishingly  apt  two- 
year-old  baby." 


New  Wilderness  Tales  Ready 

First  Three  of  the  New  Series 
to  Have  Premier  Showings  Soon 


ROBERT  C  BRUCE,  creator  of 
Wilderness  Tales  for  Educa- 
tional Film  Exchanges,  has  finished 
editing  and  titling  the  first  three  of 
his  next  series  of  subjects. 

The  first  three  of  the  new  series 
of  wilderness  Tales,  which  are 
now  ready  for  shipment  to  branches 
and  which  will  soon  have  premier 
showings  in  all  of  the  key  cities, 
are  entitled  "  By  Lantern  Light," 
"  Moonblind,"  and  "  Jenkins  and  the 
Mutt." 

"  By  Lantern  Light "  is  a  sea  pic- 
ture, for  which  Bruce  traveled  the 
length  of  the  Pacific  Coast,  from 
Washington  to  Mexico  and  return, 
in  order  to  secure  fitting  locations. 
Ideals  with  an  incident  in  the  life 
of  a  family  of  coast  dwellers  whose 
children  are  caught  on  the  rocks 
and  imperilled  by  the  rising  tide. 

"  Moonblind,"  the  second  of  the 
new  series,  was  photographed  in 
the  midst  of  most  beautiful  scenery 
at  the  foot  of  Mt.  Rainier.  It  was 
during  the  filming  of  this  picture 
that  Bruce  encountered  numerous 
delays,  due  to  smoke  from  forest 
fires. 

"Jenkins  and  the  Mutt"  is  a  tale 
of  a  man  and  a  dog.    In  this  story, 

which  carries  perhaps  as  much  heart 
interest  as  any  subject  Bruc?  lias 
ever  made,  he  has  tak-n  a  simple 


tale  of  a  man's  devotion  to  a  mon- 
grel dog — the  first  living  creature 
to  show  him  love — -set  it  in  a  back- 
ground of  majestic  scenery,  and 
produced  a  picture  that  will  rank 
high  among  the  best  pictures  of  the 
year. 


Cartoonist  and  Writer 
Gag  Man  for  Century 

Vance  de  Bar  Colvig,  better 
known  as  "  Pinto  "  by  over  7,000,- 
000  readers  of  newspapers  supplied 
by  the  United  Feature  Syndicate, 
has  been  engaged  as  gag  writer  for 
Century  Comedies  by  the  Stern 
brothers.  "  Pinto,"  known  through- 
out the  United  States  as  a  car- 
toonist and  caption  writer  of  ex- 
ceptionally subtle  humor,  was  made 
gag  man  for  the  Al  Herman  Cen- 
tury Comedy  unit.  Clever  men  who 
create  comedy  situations — in  the 
vernacular  of  the  studio  "  gagmen  " 
arc  very  scarce.  The  acquiring  of 
"Pinto"  stands  behind  the  Stern 
brothers  statement  that  no  expense 
would  be  spared  to  make  the  1923 
crop  of  Century  Comedies  a  record 
one.  His  fir=t  iob  was  with  Al 
Herman  in  his  init'al  release  for  the 
new  year. 


Arrow  Acquires  Novelty 
Comedy  Series 

ARROW  FILM  CORPO- 
RATION  announces 
the  acquisition  of  a  dis- 
tinct novelty  in  the  comedy 
line.  This  is  a  series  of  sin- 
gle-reel subjects  known  as 
"  Tom  and  Jerry."  Tom  and 
Jerry  are  animated  mannikins, 
representing  a  negro  and  his 
mule.  They  are  said  to  be 
more  life-like  in  their  actions 
than  any  other  puppets  ever 
created  for  the  screen.  Then, 
too,  it  is  said  that  the  scenic 
backgrounds  and  sets  which 
have  been  created  for  them 
are  wonderfullv  true  to  life. 

These  subjects  were  pro- 
duced by  Lloyd  Haynes  un- 
der the  Roop  patents  and 
each  one  is  personally  anim- 
ated by  Mr.  Roop  who  has 
spent  years  perfecting  the 
manipulation  of  the  figures. 


Educational  Comedies 
Meeting  with  Favor 

Following  the  reception  accorded 
the  Educational-Hamilton  comedy 
"  The  Speeder,"  at  the  Rivoli  and 
Rialto  theatres,  New  York,  Hugo 
Reisenfeld  has  signed  for  the  rest 
of  the  Hamilton  subjects  to  be  re- 
leased this  year  by  Educational. 
"  The  Speeder  "  will  be  followed  by 
"  The  Educator,"  "  No  Luck,"  "  Ex- 
tra! Extra!"  and  other  Hamilton 
comedies.  Altogether  six  pictures 
are  to  be  released  this  year. 

The  Christie  Comedy  "  In  Dutch," 
featuring  Bobby  Vernon,  is  also 
having  a  Broadway  showing  the 
week  of  Jan.  21,  at  the  Rialto.  The 
Mark  Strand  theater  is  also  show- 
ing an  Educational  subject,  the  Earl 
Hurd  Cartoon  Comedy,  "  Chicken 
Dressing." 


St.  John  Comedies  Get 
New  Release  Dates 

"  Young  and  Dumb,"  the  two- 
reel  special  Al.  St.  John  comedy  de- 
picting the  trials  and  tribulations  of 
a  newly  married  couple,  which  was 
originally  set  for  release  on  January 
21st,  has  been  announced  for  dis- 
tribution on  January  28th,  accord- 
ing to  Fox  Film  Corporation. 

March  11th  has  been  named  as 
release  date  for  "  The  Salesman," 
another  St.  John  fun-maker.  The 
date  for  release  of  this  production, 
as  previously  announced,  was 
March  4th. 


Release  Scheduled  For 
"Sunshines"  Changed 

Fox  Film  Corporation  announces" 
changes  in  the  release  dates  of  the 
Sunshine  Comedies,  "  The  Five  Fif- 
teen "  and  "  The  Wise  Cracker." 

The  former  has  been  set  up  from 
February  4th  to  January  21st,  while 
"  The  Wise  Cracker "  will  be  re- 
leased on  February  4;h  iiTMcnd  of 
t  :i  the  original  date,  Jar  nary  21st. 


BY  THE  WORLD'S  MOST  FAMOUS  AUTHOR 


H.C.WELLS 

MILLIONS  WANT  TO  SEE 
THIS  SCREEN  CLASSIC. 


February  j,  1923 


591 


Educational  Provides 
Free  Mat  Service 

FREE  service  of  mats  for 
publicity  and  advertis- 
ing purposes  is  to  be  in- 
augurated by  Educational 
Film  Exchanges,  Inc.,  begin- 
ning with  its  February  re- 
leases. 

Hereafter  all  publicity  and 
advertising  layouts  prepared 
for  use  in  connection  with 
its  short  subjects  will  be  of- 
fered by  Educational  without 
charge  to  exhibitors  booking 
these  subjects.  This  applies 
to  all  two-reel  comedy  re- 
leases and  special  releases. 


Cast  Selected  for  New 
Bull  Montana  Comic 

The  cast  for  "  The  Two  Twins," 
Hunt  Stromberg's  newest  comedy 
production  for  Metro,  starring  Bull 
Montana,  has  been  chosen.  Bull  is 
one  twin,  Buster  Brown.  Chuck 
Reisner  is  Custer  Brown.  Mr. 
Reisner  has  played  important  roles 
in  several  of  the  comedian's  recent 
productions. 

Fontaine  La  Rue  will  portray  the 
leading  feminine  role.  Other  mem- 
bers of  the  cast  are  Billy  Arm- 
strong, who  was  featured  in  Sen- 
nett  comedies;  Phyllis  Allen,  seen 
recently  in  support  of  Charlie  Chap- 
lin ;  Marion  Harlan,  daughter  of 
Otis  Harlan ;  Dan  Crimmins,  of  the 
vaudeville  team  of  Crimmins  and 
Gore;  Margaret  Cloud,  former 
Christie  comedy  player,  and  Grace 
Gordon,  who  has  had  parts  in  sev- 
eral dramatic  productions. 

Albert  Austin  will  stage  "  The 
Two  Twins." 


Eddie  Barry  Now  with 
Century  Comedies 

Eddie  Barry,  famous  for  his 
splendid  comedy  work  with  Christie, 
Educational  Roach  and  other  big 
companies,  has  returned  to  Century- 
after  an  absence  of  nearly  a  year. 

Barry  is  known  as  a  veteran  of 
the  comedy  field,  and  has  a  host  of 
followers  among  lovers  of  clean 
comedy.  He  is  nearly  six  feet  in 
height,  slim,  virile,  and  lithe.  He 
belongs  to  the  new  school  of  come- 
dians who  never  smile. 

His  first  picture  for  Century  will 
be  Brownie's  picture  now  in  the 
process  of  making  under  the  direc- 
tion of  Jim  Davis,  who  is  the 
newest  man  to  wield  the  Century 
megaphone. 


Short  Subject  Programs 
Extended  in  Canada 

Canadian  exhibitors  are  rapidly 
following  the  example  of  the  Cum- 
Bac  theatre,  Montreal,  which  intro- 
duced the  all-short-subjects  pro- 
gram into  Canada. 

The  Wonderland  theatre  at  Win- 
nipeg is  playing  a  short  subjects 
program  of  eight  reels  including 
the  Selig-Rork  production,  "  The 
White  Mouse,"  the  Mermaid  Com- 
edy, "  The  Steeplechaser,"  and  the 
Cameo  Comedy,  "  Once  Over." 
The  balance  of  the  program  is  made 
up  of  the  Bruce  Wilderness  Tale, 
"  Nights  of  Many  Shadows,"  and 
Lyman  H.  Howe's  "  Ride  on  a 
Runawav  Train." 


Latest  Hallroom  Comedy  a  Satire 

"Tin  Knights  in  a  Hallroom"  Is 
Title  of  New  C.  B.  C.  Two  Reeler 


"TIN  KNIGHTS  IN  A  HALL- 

1  ROOM"  is  the  title  that  has 
been  given  a  new  Hallroom  Boys 
Comedy,  one  of  the  series  of  two- 
reelers  which  C.  B.  C.  Film  Sales 
Corporation  is  distributing  to  the 
State  Right  market. 

It  is  announced  that  Jean  Havez, 
in  charge  of  comedy  scenarios  for 
C.  B.  C.  Film  Sales  Corporation  has 
planned  to  make  each  comedy  a 
satire  on  some  timely  topic,  story, 
or  picture  that  is  occupying  popular 
attention,  and  has  already  lined  up 
the  first  four. 

His  first  picture,  "  Day  By  Day — 
In  Every  Way,"  a  satire  on  the 
Coue  craze. 

"  There  is  something  about  a 
satirical  comedy  that  people  enjoy," 
says  Air.  Havez,  "  because  it  has  a 
psychological  reaction.    People  like 


to  say  '  I  told  you  so — ,'  '  Why,  I 
read  about  that  in  the  newspapers ' 
— and  nothing  hits  their  funny-bone 
quicker  than  a  play  on  something 
they  have  seen  or  heard. 

"  Diversity  of  program  is  what 
has  built  up  the  motion  picture  busi- 
ness," says  Mr.  Havez.  "  A  feature 
or  two,  a  short  comedy,  a  news  or 
novelty  reel — these  are  what  the 
greater  majority  of  the  public  want. 
"  There  is  the  greatest  opportunity, 
right  now,  for  producers  of  good 
two-reel  comedies  to  cash  in  big, 
that  the  business  has  ever  seen — be- 
cause it  is  a  case  of  the  survival  of 
the  fittest.  The  Hallroom  Boys 
Comedies  have  been  growing  better 
and  better  in  their  field  for  more 
than  three  and  a  half  years — and 
we  are  going  to  do  everything  in  our 
power  to  make  them  the  Best." 


Resume  of  News  Weeklies 


Kinograms  No.  2217: — Yosemite,  CaL, 
in  heart  of  sunny  California,  adventurers 
find  thrills  of  Alpine  winter;  Washington, 
Indians  at  capital  protest  land  bill;  St. 
Moritz,  Switzerland,  Europe's  winter 
sport  season  is  on;  Personalities  in  the 
News:  Washington,  Judge  Alton  _  B. 
Parker,  Democratic  presidential  nominee 
in  1904,  is  70,  and  his  bride,  who  was 
Miss  Amelia  Day  Campbell,  is  51:  New 
York,  Gladys  Cooper,  noted  English 
actress  and  beauty,  arrives  on  "Olympic" 
for  first  visit  to  U.  S. ;  Lady  Tichbome ; 
Sir  Robert  Home,  Chancellor  of  British 
Exchequer  during  Premiership  of  Lloyd 
George;  Prince  Andrew  of  Greece,  ban- 
ished after  trial  for  his  life  for  com- 
plicity in  defeat  by  Turks  arrives  with 
his  wife,  Princess  Alice;  the  princess  is 
a  cousin  of  King  George  of  England; 
the  prince  is  a  brother  of  the  late  ex- 
King  Constantine;  New  York,  U.  S. 
Lighthouse  Service  repairs  buoys  wrecked 
by  recent  fierce  winter  gales;  Coblenz, 
U.  S.  army  officers  hosts  in  last  big 
hunting  event :  Major  Talbert  is  master 
of  hounds;  Grand  Beach,  Mich.,  ski 
stars  brave  dangerous  slide;  Phoenix, 
Ariz.,  dope  raiders  make  sensational  haul 
— 200  cans  of  crystal  cocaine  seized  after 
terrific  battle  with  peddlers;  Washing- 
ton, find  peaceful  use  for  war  explosive. 


death  sentence  at  Athens  trial,  finds  safe 
refuge  in  America  with  his  wife;  Miss 
Gladys  Cooper,  famous  English  actress, 
arrives;  proud  Chinese  mothers  enter 
their  offspring  in  a  New  York  prize  baby 
show;  here  are  a  few  of  the  "mystery 
ships"  anchored  off  the  Jersey  coast; 
Pueblo  Indians  call  at  the  White  House; 
Trenton,  N.  J.,  thousands  at  inaugural 
of  Governor  Silzer;  San  Francisco,  Cal., 
life-savers  cast  into  sea  in  new  Coast 
Guard  drills;  Los  Angeles,  CaL,  Mary 
Monk  studies  music;  Greenfield,  Mass., 
champion  skating  dancers  feature  ice 
carnival;  Westphalia,  Germany,  German 
Reichswehr  massed  as  French  Army 
advances. 


Pathe  News  No.  7: — San  Francisco, 
Cal.,  non-capsizable  craft  for  rough  seas 
is  latest  device  used  by  U.  S.  Coast 
Guards  in  life-saving  drills;  Manchester, 
N.  H.,  snowshoe  baseball  is  fast  becom- 
ing popular  winter  sport;  Los  Angeles, 
Cal.,  "  Mary,"  a  10-year-old  soprano  and 
recent  arrival  from  Africa,  receives  her 
first  vocal  lesson;  Oregon  City,  Ore., 
waters  of  Willamette  River,  swollen  by 
heavy  rains,  are  menace  to  bridge  foun- 
dations: London,  England,  huge  protest 
by  Britain's  unemployed;  Here  and 
There:  Prince  Andrew  of  Greece; 
brother  of  former  King  Constantine,  is 
here  for  visit;  Shanghai,  China,  local 
Chinese  in  flat-bottom  tubs  paddle  in 
shallow  mud  pools,  "  feeling  around  " 
till  they  actually  grab  the  fish;  Milan, 
Italy,  a  "  monocycle  "  is  the  latest  in- 
vention for  joy  riding;  Dayton,  Ohio, 
"  Jumping  Balloon  "  is  the  smallest  man- 
carrying  balloon  in  the  world:  Platts- 
burgh,  N.  Y.,  Charles  Jewtraw  triumphs 
again  in  ice  races. 


Fox  News,  Vol.  4,  No.  30: — San  Fran- 
cisco, Cal.,  fifty-four  entrants  compete 
in  twelfth  annual  cross-city  race;  Colum- 
bus, Ohio,  Alvin  V.  Donahey  inaugurated 
governor  of  Ohio:  Dallas  Texas,  world's 
highest  concrete  building  nears  comple- 
tion; French  occupy  Ruhr  district,  Ger- 
many's industrial  center,  to  enforce  rep- 
arations payments;  Columbus,  Ohio, 
woman  is  appointed  judge  of  Ohio  su- 
preme court;  Seattle,  Wash.,  Alexander 
Ivonoff,  former  Russian  general,  arrives; 
Kelso,  Wash.,  many  lives  lost  when  log 
jam  wrecks  Cowlitz  bridge;  Orlando, 
Okla.,  Santa  Fe  flier  wrecked  by  broken 
rail;  Chicago,  111.,  fifty-seven-year-old 
man  bathes  in  icy  lake;  Hampton  Roads 
Va.,  torpedo  planes  leave  for  Panama  to 
join  fleet;  Shanghai,  China,  Russian  ref- 
ugee fleet  barred  from  China  and  Japan; 
Newark,  N.  J.,  horse  rescued  from  sewer 
at  cost  of  $4,000;  The  Tattler. 


Selznick  News  No.  1 1 11-D  :— Washing- 
ton, D.  C.  Pueblo  Indians  have  a  pow- 
wow with  Congress;  Paris  France,  Paris 
?asi  awflood  scare;  Los  Angeles.  Cal, 
uttle  Mary  goes  to  Zoo  to  study  for 
concert  stage;  New  York,  N.  Y  Will 
Rogers  remarks  on  News  of  the  Day: 
Hamilton,  Can.,  winter  fishermen  carry 
houses  with  them  when  they  go  fishing; 
Miami,  Fla.,  down  in  Florida,  the  chil- 
dren enjoy  ice  cream  in  the  Flamingo 
Gardens;  New  York,  N.  Y.,  but  in  Pros- 
pect Park,  New  York,  the  children  can't 
afford  to  go  South  for  the  winter.  So 
to  keep  warm,  they  must  keep  moving; 


International  News  No.  8: — Constan- 
tinople, Turkey,  Turks  organize  new  fire- 
fighting  brigade.  Rumors  of  plot  to  burn 
capital,  lead  to  introduction  of  improved 
methods;  Harrisburg,  Pa.,  Pennsylvania's 
new  governor  inaugurated;  Montgomery, 
Ala.,  Alabama  inaugurates  its  new  gov- 
ernor; International  Snapshots:  Prince 
Andrew   of    Greece,   who   just  escaped 


Selznick  News  No.  1112-D: — Buenos 
Aires,  watch-dogs  of  Argentine's  navy 
at  Buenos  Aires;  New  York,  Fashions: 
An  afternoon  costume.  Created  by  Sally 
Milgrim;  New  York,  European  crisis 
places  more  responsibility  on  ambassador 
to  England;  On  the  Atlantic,  stormy 
winter  seas  hold  many  terrors  for  ship- 
ping vessels;  Chicago,  111.,  Chicago  is 
chilly  to  chorus  girls — but  they  enjoy  it. 


David  Warfield  Appears 
in  Starland  Revue 

THE  opening  of  the  Mos- 
cow Art  Theatre  in  New 
York,  a  dramatic  feast 
which  has  won  the  attention 
of  all  the  Metropolis,  has 
been  recorded  on  the  screen 
by  Starland  Revue.  Willard 
Van  der  Veer,  Starland  cam- 
eraman and  editor,  secured 
"  shots "  of  the  most  impor- 
tant players  and  scenes  from 
the  plays  presented  by  the 
company  under  the  direction 
of  Morris  Gest. 

Mr.  Van  der  Veer  did  not 
confine  himself  to  filming  the 
celebrities  on  the  stage,  but 
secured  many  views  of  fa- 
mous personages  who  com- 
prised the  first-night  audience. 
For  the  first  time  David  War- 
field  was  caught  by  the  cam- 
era's eye. 

These  views  of  stage  folk 
and  stage  plays  in  Starland 
Revues,  are  released  through 
the  Film  Booking  Offices  of 
America.  

Pathe  News  Screens 
Winter  Work  and  Play 

Brilliant  night  scenes  amid  the 
snow  and  ice  picturing  invigorat- 
ing winter  sports  in  the  White 
Mountains,  are  flashed  on  the 
screen  in  Pathe  News  No.  6.  Ap- 
propriate to  the  season  also  are 
pictures  of  the  Winter  days  work 
of  lumbermen  in  the  snow-laden 
white  pine  forests  of  Northern 
Idaho. 

At  Manchester,  N.  H.,  the  Winter 
Carnival  is  seen  at  its  height,  with 
winter  vacations  apparently  more 
popular  than  in  former  years.  At 
midnight,  in  the  flashing  light  of 
great  "  flares "  the  Queen  of  the 
Carnival,  kneeling  in  the  snow,  is 
crowned.  There  is  a  tournament 
of  modern  knights  mounted  on  hu- 
man steeds  ski-shod.  At  Greenfield, 
Mass.,  feats  on  skii  and  skates 
furnish  the  camera  with  ideal 
action. 


Vitagraph  Announces 
New  Urban  Classic 

The  next  Urban  Popular  Classic 
to  be  released  by  Vitagraph  ii 
"  Roving  Thomas  in  Canada."  Thil 
inquisitive  and  comical  cat  arrives 
at  Halifax  and  views  the  fine  har- 
bor and  the  century  old  landmarkj 
of  the  city.  Roving  Thomas  goes 
to  Quebec  from  Halifax  and  some 
excellent  scenes  of  the  Falls  of 
Montmorency,  from  which  the 
French  -  Canadian  city  obtains  its 
electric  power  are  shown  as  well  as 
of  interesting  views  of  the  narrow, 
crooked  streets  of  the  old  French 
settlement. 


Educational  Pictures 
Endorsed  in  Bulletin 

"Casey  Jones,  Jr.,"  Educational- 
Mermaid  Comedy,  and  "  Be  Your- 
self," Christie  Comedy,  both  two 
reels,  are  listed  in  the  current  bulle- 
tin of  the  National  Motion  Picture 
league  as  indorsed  for  family 
showing. 

^  The  current  issues  of  Kinogrami, 
Kdn'-ntionnl's  news  reel,  and  the  Ly- 
man H.  Howe's  Hodge-Podge  sub- 
iert<;  "Garden  of  Gcy-ers"  and 
"Hot  Shots"  are  al-o  deluded. 


592 


Motion  Picture  News 


Production -Distribution  Activities 


Many  Nominations  for 
"Ben  Hur"  Role 

THE  plan  to  determine  by 
vote  of  the  public  the 
most  popular  actor  for 
the  coveted  role  of  "  Ben- 
Hur "  has  developed  into  a 
national  question.  The  re- 
sults are  being  tabulated  by 
Goldwyn,  and  will  have  a  real 
influence  in  the  choice. 

Conway  Tearle  is  the  lat- 
est screen  idol  to  be  nomi- 
nated, and  his  "fans"  are  mak- 
ing up  in  enthusiasm  what 
they  lacked  in  an  early  start. 
William  Desmond,  Richard 
Dix,  William  Farnum,  Gas- 
ton Glass,  Wm.  S.  Hart, 
Jack  Kerrigan,  Bert  Lytell, 
Thomas  Meighan,  Antonio 
Moreno,  Ramon  Navarro, 
Milton  Sills,  Forrest  Stanley 
and  Rodolph  Valentino  are 
strong  contenders. 

Robert  B.  Mclntyre,  Cast- 
ing Director  at  Goldwyn 
Studios,  is  receiving  the  votes. 


Four  Page  Photogravure 
for  "Omar" 

As  part  of  the  accessories  on 
the  Richard  Walton  Tully  produc- 
tion, "Omar  the  Tentmaker,"  with 
Guy  Bates  Post  as  the  star,  First 
National  has  made  up  a  four  page 
lotogravure  section  for  distribution 
by  exhibitors  to  the  newspapers 
in  their  locality.  One  syndicate 
in  New  York  has  already  used  the 
rotogravure  as  part  of  the  weekly 
material  sent  to  its  twelve  roto- 
gravure clients. 

For  exhibitor  use  space  has  been 
left  at  the  top  of  the  first  page  for 
the  imprint  of  the  local  newspaper 
using  it.  The  four  pages  are 
handsomely  done  in  sepia  and 
show  many  of  the  important  scenes 
in  "Omar."  The  cast  and  a  syn- 
opsis of  the  play  is  given  on  the 
back  page. 


A  LI  TERARY 

SENSATION ! 

"is 
The 


''Fighting  Blood"  Highly  Praised 

Three  Rounds  of  Witwer  Series  Com- 
mended at  Trade  Showing  in  New  York 


FB.  O.  gave  the  New  York 
•  trade  a  surprise  and  proved 
the  accuracy  of  its  managing  direc- 
tor's, P.  A.  Powers',  prophesy,  when 
it  screened  the  first  three  rounds  of 
its   new  "Fighting   Blood"  stories 


are  pictures  that  are  simply  of  the 
fighting  sort.  But  this  is  not  the 
case.  They  have  a  simple  love  story 
running  throughout  that  makes  an 
interesting  and  romantic  foil  for  th 


for  the  trade  and  press  on  Tuesday,    strenuous  episodes." 


January  16th,  at  the  Astor  thea 
tre.  Six  months  ago,  when  Mr. 
Powers  first  announced  the  pur- 
chase of  the  screen  rights  to  these 
H.  C.  Witwer  stories  which  are  ap- 
pearing in  Collier's  Weekly,  he 
made  the  broad  statement  that  they 
would  be  made  into  the.  highest 
class  short  subject  entertainment 
that  the  industry  has  ever  seen. 

Three  hundred  exhibitors,  news- 
paper and  trade  paper  critics  ap- 
peared at  the  Astor  theatre  at  11 :30 
Tuesday  morning  to  get  their  first 


The  Morning  Telegraph  statei : 
"Comedy  *  *  *  which  cannot  fail  to 
appeal  to  almost  everyone,  is  gen- 
erously distributed  throughout  these 
serial  pictures." 

In  speaking  of  the  box  office 
power  of  these  pictures,  the  review- 
ers made  unqualified  statements 
such  as  are  seldom  accorded  any 
short  subject.  The  Film  Daily  suc- 
cinctly stated :  "A  brand  new  series 
that  looks  like  ready  money  and 
lots  of  it  in  the  box  office"  and 


glimpse  at  the  long  heralded  "Fight-  concluded  by  prophecying  that  "The 
ing  Blood"  series  a  story  of  youth  series  should  prove  one  of  the  best 
and  youths  battles  and  fun  and  5ets  of  the  season  for  short  stuff» 
the  comments  heard  in  the  lobby 
after  the  showing  were  universal 


in  praise  of  the  pictures,  not  only 
because  of  their  rapid-fire  prize 
ring  sequences,  but  also  because  of 
their  wholesome  humor  and  wealth 
of  romance. 

The  reviewers,  by  acclamation, 
welcomed  their  clean,  sure-fire  hu- 
mor. The  Motion  Picture  News 
said :    "There  is  nothing  offensive, 


George  Blaisdell  in  the  Exhib- 
itors Trade  Review  wrote :  "It  will 
not  take  a  great  many  minutes  of 
any  one's  time  to  tell  the  world 
tl  c\  there's  a  new  series  of  picture- 
coming  along  that  is  going  to  be 
well  worth  the  while  of  any  exhib- 
itor to  examine.  He  won't  have  to 
look  at  more  than  one  of  them  to 
know  that  these  pictures  ar  some- 


on  the  contrary,  these  fight  pictures  thing  out  of  the  ordinaryt  and  quite 
carry  a  moral  and  embrace  sufn 


cient  love  interest  and  human  inter- 
est touches  to  make  them  ideal 
screen  offerings." 

The  Moving  Picture  World, 
commenting  upon  the  same  quality 
said:  "From  the  title,  one  mi^ht 
come  to  the  conclusion  that  they 


a  way  out  of  it  at  that." 

The  Motion  Picture  News  an- 
nounced that  the  nine  forthcoming 
rounds  are  "something  to  look  for- 
ward too."  Enthusiastic  praise  was 
given  to  Mai  St.  Clair  who  is  re- 
ponsible  for  the  clever  direction ; 


"Dollar  Devils"  Due  January  28 

Victor  Schertzinger  Special  Next 
Attraction  on  Hodkinson  Program 


THE  Victor  Schertzinger  spe- 
cial production  "Dollar  Devils" 
is  the  scheduled  attraction  for  the 
Hodkinson  program  dated  January 
28th.  Like  "The  Kingdom  Within," 
the  first  of  the  Victor  Schertzinger 
productions  to  be  released  by  Hod- 
kinson, this  film  release  offers  what 
the  Hodkinson  officials  consider  to 
be  one  of  the  most  human,  enter- 
taining and  interesting  stories  pre- 
sented for  public  consumption,  for 
sometime,  with,  however,  an  entire- 
ly different  theme. 

"Dollar  Devils"  is  a  story  dealing 
with  the  harm  of  too  much  wealth. 
It  shows  the  result  upon  a  small 
town  that  has  suddenly  discovered 
oil,  thus  making  every  citizen  in  the 
town  immensely  wealthy.  The 
climax,  it  is  said,  is  particularly 
novel  and  unusual  and  the  story  is 
one  that  brings  plenty  of  good 
laughs  and  an  abundance  of  thrills. 

According  to  those  who  have  at- 
tended  a   pre-release   showing  of 


this  feature,  "Dollar  Devils"  is  one 
of  the  best  things  Victor  Schert- 
zinger has  ever  done.  The  theme 
of  the  production  is  one  that  gives 
the  director  ample  opportunity  for 
plenty  of  human  touches  which 
have  never  been  overlooked. 

The  cast  is  exceptionally  strong, 
consisting  of  such  well-known 
names  as  Joseph  Dowling,  Cullen 
Landis,  Eva  Novak,  Miles  McCar- 
thy, May  Wallace,  Hallam  Cooley, 
Lydia  Knott  and  Ney  Farrell.  Ever 
since  the  "Miracle  Man"  Joseph 
Dowling  has  not  been  seen  in  a 
stronger  and  more  appealing  hum- 
orous role  than  he  presents  in  "Dol- 
lar Devils"  in  which  he  plays  the 
part  of  the  unique  Zannon  Carthy, 
the  old  villager.  Those  who  have 
seen  his  work  admit  it  to  be  the 
best. 

The  photography  was  done  by 
John  S.  Stumar  and  the  continuity 

by  Louis  Stevens. 


Catchy  Slogan  Adopted 
by  Universal 

UNIVERSAL  has  adopt- 
ed a  popular  slogan  for 
use  in  connection  with 
its  pictures.  It  will  be  used 
in  advertising,  exploitation 
and  other  public  attention  ar- 
resting methods  and  is  ex- 
pected to  take  its  place  along 
with  such  advertising  catch 
phrases  as  "his  master's 
voice,"  and  similar  slogans 
which  have  become  house- 
hold expressions. 

It  is:  "Universal  Pictures — 
The  Pleasure  is  all  Yours." 

Voluntarily  suggested  by 
George  Greenberg,  a  young 
New  York  City  man  after 
reading  one  of  Mr.  Carl 
Laemmle's  Universal  adver- 
tisements, the  phrase  imme- 
diately was  chosen  by  the 
Universal  executives  as  a  tip- 
top slogan.  The  boy  was 
suitably  rewarded  and  imme- 
diate steps  taken  to  make  the 
slogan  a  live  one  wherever 
Universal  pictures  are  shown. 

Material  and  accessories 
will  be  put  out  which  will 
help  the  exhibitor  tie-up  his 
showings  of  Universal  pic- 
tures  to  the  good-will  slogan, 
and  to  cash  in  on  the  prestige 
of  Universal  Pictures. 


Mary  Anderson  Free  to 
Make  Appearances 

C.  C.  Burr  has  agreed  to  re- 
lease Mary  Anderson  from  a  con- 
tract calling  for  her  to  make  a 
series  of  short  comedies,  five  of 
which  have  already  been  com- 
pleted. Burr  is  said  to  have  com- 
plied with  a  request  of  exhibitors 
in  different  parts  of  the  country 
who  are  insisting  upon  personal 
appearances  of  the  star  in  con- 
nection with  her  picture,  "  1  he 
Wilderness  of  Youth."  Cordial 
relations  continue  between  the 
actress  and  producer. 


MARY  ANDERSON 


mem 

BY  THE  WORLD'S  MOST 
PAMOUS  AUTHOR 

H.C.WELLS 

A  BOX  OFF/CE 
K/VOCKOUT  / 


February  j,  1923 


593 


Rupert  of  Hentzau"  Progresses 

Huge  Selznick  Production  Will  Soon 
Be  in  Hands  of  Cutters  and  Editors 


Goldstone  Announces 
New  Sales 

PHIL  GOLDSTONE  an- 
nounces sales  on  "De- 
serted at  the  Altar"  to 
the  Universal  Film  Company 
for  Japan  and  Australia. 

First  Graphic  Film  Com- 
pany for  upper  New  York 
State. 

Mr.  Sidney  Lust  of  the 
Super  Attractions  Film  Com- 
pany, Washington,  D.  C,  for 
Maryland,  Delaware,  Dis- 
trict of  Columbia  and  West 
Virginia,  to  Sol  Lesser,  All 
Star  Attractions,  Los  Angeles 
and  San  Francisco,  the  terri- 
tory of  California,  Arizona, 
Nevada  and  Hawaiian  Isl- 
ands. 

Also  sales  on  the  Franklin 
Farnam  series  have  been 
made  to  the  Ludwig  Film 
Company,  Toy  Building,  Mil- 
waukee, Wisconsin  for  Wis- 
consin, First  Graphic  Film 
Company  for  upper  New 
New  York  State,  and  the 
Progress  Pictures  Company, 
Chicago,  for  Northern  Illi- 
nois and  Indiana. 


Steam  Screen  Features 
Metro  Production 

A  "  steam  screen  "  is  a  feature 
in  a  big  scene  in  "  Your  Friend 
and  Mine,"  by  Willard  Mack,  a 
Metro-SL  (Sawyer-Lubin)  pro- 
duction directed  by  Clarence  G. 
Badger. 

The  occasion  in  the  picture  was 
furnished  by  an  entertainment  in 
an  artist's  studio,  showing  East 
Indian  magic,  classical  and  alle- 
gorical costume  dances,  tableaux 
vivants  and  other  novelties.  A 
fire  screen  closed  a  devil  dance 
given  by  Fred  Ko'Vert,  a  solid 
sheet  of  flame  covering  the  entire 
stage  in  the  studio  as  Mr.  Ko' 
Vert  ended  his  weird  perform- 
ance. 

Then  came  the  steam  screen. 
The  number  was  "  A  Dance  of 
the  Winds,"  interpreted  by  three 
of  Mr.  Ko'Vert's  fair  pupils.  The 
velvet  curtains  were  drawn  apart, 
snowing  the  audience  a  wall  of 
steam  emanating  from  the  floor 
immediately  behind  the  foot- 
lights and  preventing  a  view  of 
the  rear  of  the  stage.  Then,  slow- 
ly, as  if  it  were  drawn  up  by  in- 
visible cords,  the  curtain  of  steam 
rose  evenly  toward  the  ceiling 
and  evaporated,  revealing  the 
dancers. 

"  Your  Friend  and  Mine  "  was 
adapted  for  the  screen  by  Wini- 
fred Dunn.  Included  in  the  cast 
are  Enid  Bennett,  Willard  Mack, 
Rosemary  Theby,  J.  Herbert 
Frank  and  Aileen  Ray. 


Charles  Giblyn  Home 
from  Holland 

Charles  Giblyn,  director  of  "  The 
Hypocrites "  starring  Wyndham 
Standing  arrived  home  last  week. 
He  has  spent  the  past  two  months 
in  Holland  and  just  completed 
shooting  the  picture. 

This  film  is  from  the  famous 
play  of  Henry  Arthur  Jones  which 
had  a  Broadway  run.  Producers 
Security  will  handle  the  releasing 
arrangements. 


T.\  FORMATION  from  the  Selz- 
1  nick  company's  West  Coast 
studios  from  time  to  time  indicates 
that  highly  satisfactory  progress  is 
being  made  on  the  production  of 
Sir  Anthony  Hope's  "Rupert  of 
Hentzau,"  sequel  to  "The  Prisoner 
of  Zenda."  The  big  photoplay  is 
well  along  towards  completion  and 
will  soon  be  in  the  hands  of  cutters 
and  editors. 

When  "  Rupert  "  was  purchased 
directly  from  the  titled  English 
romantic  author  more  than  a  year 
ago,  President  Myron  Selznick  said 
that  it  had  been  secured  with  the 
idea  of  making  from  it  the  biggest 
and  best  photoplay  that  Selznick 
resources  could  turn  out.  With  the 
production  almost  completed  there 
is  every  indication  that  Mr.  Selz- 
nick has  carried  out  his  original  in- 
tentions to  the  very  letter. 

Every  step  in  the  production  has 
been  taken  with  the  greatest  of 
care.  Edward  J.  Montague  worked 
for  months  in  the  preparation  of 
the    scenario.     Victor  Heerman, 


NEWSPAPER  returns  from 
half  a  score  of  important  cities 
prove  that  when  the  Pathe  Exploita- 
tion Department  supplied  all  branch 
exchanges  with  its  series  of  "  Dr. 
H.  L.  Jack "  teaser  ads  it  builded 
better  than  it  knew.  These  cun- 
ningly worded  announcements  of 
the  approaching  visit  of  the  dis- 
coverer of  "  Nature's  Best  Rem- 
edy "  who  loved  humanity  too  much 
to  dread  being  thrown  out  of  any 
Medical  Society  for  "  unethical  ad- 
vertising "  produced  a  sequel  in 
Fort  Worth,  Texas,  that  packed 
the  Palace  theatre  at  all  perform- 
ances of  the  Lloyd  comedy,  and 
made  a  public  laughter  sensation. 

While  the  "  Dr.  H.  L.  Jack"  teaser 
ads  were  being  displayed  in  Fort 
Worth  newspapers,  "  Dr.  Khiro," 
a  so-called  medium,  gave  a  per- 
formance at  the  Auditorium.  Some- 
one in  the  audience  asked  him  if 
he  knew  who  "  Dr.  Jack "  was, 
and  if  he  was  any  good.  The 
"professor"  promptly  replied  with 
some  indignation  that  "  Dr.  Jack  " 


chosen  months  ago  to  direct  the 
production,  had  done  an  almost  in- 
credible amount  of  research  work 
before  the  first  scene  was  photog- 
raphed. The  best  costumers  on  the 
case  were  engaged,  the  best  scenic 
designers,  and  the  ablest  photog- 
raphers were  secured.  And  above 
everything  else  must  be  mentioned 
the  lavishness  with  which  the  story 
was  cast. 

It  is  claimed  —  and  but  mildly 
disputed — that  never  before  has  a 
photoplay  been  made  in  which  as 
many  real  notables  participated. 
Elaine  Hammerstein  is  the  Queen 
Flavia,  Bert  Lytell  the  Rudolph, 
Lew  Cody  the  Rupert.  Claire 
Windsor,  Bryant  Washburn,  Mar- 
jorie  Daw,  Adolphe  Jean  Menjou, 
Hobart  Bosworth,  Irving  Cum- 
mings,  Mitchell  Lewis,  Elmo  Lin- 
coln, Nigel  De  Brullier,  Josephine 
Crowell,  and  Gertrude  Astor  are 
other  members  of  the  cast  whose 
past  performances  entitles  them  to 
special  recognition. 


was  a  "  quack  doctor  who  was  using 
patent  medicine  that  was  probably 
poison,"  and  to  have  nothing  to  do 
with  him. 

On  the  following  day  "  Dr. 
Jack's "  local  address,  contained  in 
the  final  teaser  of  the  series,  was 
found  to  be  that  of  the  Palace 
theatre,  whose  lobby  had  suddenly 
blossomed  into  a  veritable  Harold 
Lloyd — "  Dr.  Jack  "  picture  gallery. 
And  in  the  local  papers  was  the 
theatre's  display  announcement, 
which  made  "  Dr.  Khiro "  really 
useful  for  at  least  once  in  his  cai  oer. 

A  week  earlier  the  news  columns 
of  Cincinnati  papers  told  how  the 
publication  of  these  same  "  Dr. 
H.  L.  Jack"  teaser  ads  had  set  the 
Health  Board  to  sleuthing  after 
the  "  unethical  "  advertiser — until 
the  final  ad  of  the  series  led  it 
to  the  address  of  the  Strand  the- 
atre, and  to  the  frankly  expressed 
conviction  of  "Stung!"  One 
article  was  headed :  "  Dr.  Jack  No 
Quack." 


Women  Endorse  Will 
Rogers  Vehicle 

A STATEMENT  has  been 
received  at  the  Hod- 
kinson  offices  announc- 
ing that  a  joint  committee  on 
better  films,  consisting  of  the 
Illinois  Council  Parent  Teach- 
ers Association;  Illinois 
League  of  Women  Voters, 
and  Woman's  City  Club  of 
Chicago  have  placed  at  the 
head  of  their  list  of  photo- 
plays recommended  as  whole- 
some recreation,  the  C.  S. 
Clancy  production,  "  The 
Headless  Horseman  "  or  "The 
Legend  of  Sleepy  Hollow," 
teaturing  Will  Rogers  in  the 
role  of  Ichabod  Crane,  and 
distributed  by  the  W.  W. 
Hodkinson  Corporation. 

It  is  also  reported  that  Miss 
Mae  Tinee  of  the  Chicago 
Tribune  who  ranks  as  one  of 
the  leading  critics  of  motion 
pictures,    has    placed    "  The 


Headless  Horseman  "  among 
her  list  of  the  twelve  great 
photoplays  of  the  year.  


Install  Radio  On  Warner  Float 

Evening  Concerts  in  Kansas  City  At- 
tract Throngs  Which  Interrupt  Traffic 


THE  Warner  Brothers  trans- 
continental float,  upon  its  ar- 
rival in  Kansas  City,  installed  a 
radio  set  on  top  of  the  seven  life 
sized  books  from  which  were  made 
the  Warner  classics  of  the  screen 
for  this  season.  According  to  a 
telegram  from  Frank  A.  Cassidy 
who  is  in  charge  of  the  float,  the 
radio  concerts  in  the  evening  on 
prominent  street  corners  have 
caused  thousands  of  people  to 
swarm  around  the  truck. 
In   spite  of  weather  conditions 


encountered  in  the  cities  en  route 
to  Los  Angeles,  the  float  has  been 
hailed  by  exhibitors  as  the  great- 
est national  publicity  and  exploita- 
tion stunt  in  the  history  of  the 
industry,  according  to  Warner 
Bros. 

From  all  sections  of  the  country 
through  which  the  float  has  passed, 
the  Warner  offices  are  daily  re- 
ceiving an  unusual  number  of  tele- 
grams from  exhibitors  lauding  the 
efforts  of  the  organization  in  its  co- 
operation. 


M  edium  Brands 1  'Dr.  Jack' '  Quack 

Answers  Query  From  Teaser  Ads 
With  Warning  Against  Rank  Imposter 


594 


Motion  Picture  News 


"TheWorld's  Applause' 
Current  Release 

WILLIAM  DE  MILLE, 
'aramount  producer, 
departed  temporarily 
from  his  custom  of  filming 
stage  dramas  when  he  made 
"The  W  o  r  1  d's  Appl-use," 
which  is  on  the  Para.nount 
release  schedule  for  Janu- 
ary 21. 

This  is  an  original  story  by 
Clara  Beranrer,  who  has 
written  the  scenario  of  all  of 
Mr.  de  Mills's  recent  photo- 
plays. Bebe  Daniels  and 
Lewis  Stone  are  the  featured 
players  in  a  cast  which  Mr. 
de  Mille  considers  one  of  the 
best  he  has  had  in  his  long 
career  as  a  producer. 

The  theme  of  Miss  Beran- 
ger's  story  is  a  timely  one 
and  is  said  to  have  developed 
with  the  usual  de  Mille 
finesse. 

Kathlyn  Williams  plays  the 
part  of  the  jealous  wife  and 
Adolphe  Menjou  that  of  the 
artist  husband.  Others  in  the 
cast  are  Brandon  Hurst,  Ber- 
nice  Frank,  Maym  Kelso, 
George  Kuwa  and  James 
Neill. 


Burr  Announces  Casts,  Titles 

Forthcoming  Productions  of  Mastodon 
Films  Have  Attractive  Appearance 


CC.  BURR,  president  of  Masto- 
•  don  Films,  Inc.,  has  announced 
the  titles,  casts  and  other  details 
of  many  of  his  organization's  forth- 
coming productions,  including  both 
Hature  films  and  short  subjects. 

Following  Mastodon's  current  re- 
lease "  Secrets  of  Paris  "  will  come 
"  The  Last  Hour  "  a  screen  version 
of  Frank  R.  Adam's  story  "  Blind 
Justice"  which  was  originally  pub- 
lished in  Munsey's  Magazine.  It  is 
an  Edward  Sloman  production  with 
a  typical  Burr  cast  headed  by  Mil- 
ton Sills  and  Carmel  Myers.  Sup- 
porting these  two  are  such  well 
known  players  as  Alec  Francis, 
Jack  Mower,  Charles  Clary,  Walter 
Long,  Pat  O'Malley  and  Eric 
Mayne.  Already  the  picture  has 
been  endorsed  as  one  of  the  most 
absorbing  crook  plays  ever  seen  on 
the  screen.  This  is  the  opinion  of 
several  of  the  leading  critics  of 
the  trade  press. 
Following  "  The  Last  Hour  "  will 


Progress  Features  Buys 
"Only  a  Shopgirl" 

Progress  Features,  Inc.  of  San 
Francisco  and  Los  Angeles  this 
week  completed  negotiations  with 
the  C.  B.  C.  Film  Sales  Corpora- 
tion whereby  they  will  handle  rights 
in  their  territory  to  "  Only  A  Shop- 
girl." Progress  will  distribute  the 
feature  in  California,  Nevada, 
Arizona,  and  the  Hawaiian  Islands. 

W.  O.  Edmunds  of  Progress  Fea- 
tures, Inc.,  announces  the  planning 
of  a  strong  campaign  to  exploit 
"  Only  a  Shopgirl "  in  his  terri- 
tory. 


come  the  next  of  the  series  of 
Johnny  Hine's  melocomedies.  Quite 
appropriately  it  is  titled  "  Luck." 
The  story  is  by  Jackson  Gregory. 
The  cast  supporting  the  peppery 
Johnny  includes  Violet  Mersereau, 
Robert  Edeson,  Edmund  Breese, 
Charlie  Murray,  Flora  Finch,  Polly 
Moran  and  Warner  Richmond. 
"  Luck "  was  made  at  the  Glendale 
Long  Island  studios  of  the  Burr 
organization. 

"  You  Are  Guilty "  written  and 
produced  by  Edgar  Lewis,  is  next 
on  the  list  of  Mastodon  features. 
The  players  who  assume  the  promi- 
nent roles  are  James  Kirkwood, 
Doris  Kenyon,  Edmund  Breese, 
little  Russell  Griffin,  and  Mary 
Carr  and  Robert  Edeson. 

Coming  All-Star  comedies,  which 
are  distributed  through  the  W.  W. 
Hodkinson  Corporation,  include 
''  The  Nuisance "  and  a  burlesque 
upon  a  famous  play  which  is  now 
one  of  the  outstanding  successes  of 
Broadway. 


Universal  Features  in 
Big  Denver  Week 

An  almost  unprecedented  rec- 
ord for  Universal  showings  was 
established  last  week  in  Denver, 
during  the  National  Western 
Stock  Show  week,  the  biggest 
convention  week  of  the  Rocky 
Mountain  region.  Universal  had 
feature  pictures  showing  in  six 
of  Denver's  eight  first  run  houses, 
and  in  two  of  the  five  leading  sec- 
ond run  houses.  _  Universal  short 
subjects  were  being  shown  in  one 
of  the  remaining  first  run  houses, 
and  also  in  another  of  the  second 
runs. 

Edward  Armstrong,  district 
manager  for  Universal  in  report- 
ing the  Denver  showing,  laid  em- 
phasis upon  the  fact  that  National 
Western  Stock  Show  week,  while 
being  the<  big  event  of  the  year, 
and  drawing  thousands  of  people 
into  Denver,  yet  supplies  very 
stiff  competition  to  the  picture 
houses,  and  must  be  met  by  sure- 
fire pictures.  Universal  sales  ex- 
ecutives are  keenly  gratified  that 
almost  all  of  the  pictures  chosen 
to  buck  the  Stock  Week  show 
were  Universal  successes.  Eu- 
gene Gerbasse,  manager  of  Uni- 
versale Denver  exchange,  has  no- 
tified his  home  office  that  unusual 
business  was  reported  by  each  of 
the  theatres. 


Interest  Keen  in  Super  Feature 

Cosmopolitan  Promises  Lavish  Pro- 
duction For  "Enemies  of  Women'* 


RIVALLING  the  interest  which 
was  displayed  in  "  When 
Knighthood  Was  in  Flower,"  star- 
ring Marion  Davies,  prior  to  that 
epoch-making  photoplay's  record- 
breaking  run  on  Broadway,  is  that 
evoked  over  the  next  Cosmopolitan 
super  feature,  "  The  Enemies  of 
Women,"  by  Vicente  Blasco  Ibanez, 
the  celebrated  Spanish  author  of 
"  The  Four  Horsemen  "  and  "  Blood 
and  Sand." 

In  bringing  to  the  screen  "  The 
Enemies  of  Women,"  Cosmoplitan 
has  filmed  it  with  all  of  the  artistry, 
perfection  of  detail  and  lavishness 
of  production  that  featured  the  won- 
derful "  Knighthood,"  it  is  claimed. 
Not  only  is  "  The  Enemies  of 
Women"  embellished  with  what  is 
said  to  be  more  natural  scenic 
beauty  than  has  ever  before  been 
seen  in  a  motion  picture,  but  the 
photoplay  includes  some  of  the  most 


gorgeous  interior  scenes  that  have 
ever  been  fashioned  for  the  camera. 
Joseph  Urban,  Cosmopolitan  scenic 
artist  who  so  flawlessly  recreated 
the  settings  for  "  Knighthood  "  has 
employed  all  the  same  artistic 
finesse  Many  of  the  scenes  are  laid 
in  Russia,  and  will  undoubtedly  add 
much  to  the  present  Russian  vogue. 

In  order  to  achieve  the  acme  of 
beauty  for  "  The  Enemies  of 
Women,"  Cosmopolitan  Productions 
upset  all  tradition  by  sending  an  en- 
tire company  to  Europe  on  location. 
During  the  trip  abroad  the  com- 
pany came  into  actual  contact  with 
Ibanez.  So  enthusiastic  did  the 
author  become  over  the  plans  of 
production  that  he  arranged  to  have 
scenes  taken  in  the  Casino  at  Monte 
Carlo  and  on  the  terrace  of  the 
Garden,  the  first  time  in  seven 
years  that  world  famous  gaming  re- 
sort had  been  filmed. 


Doug's  " Robin  Hood"  Real  Art 


Editorial  Writer 
as  Challenge  to 

«<"Tp  HE  Los  Angeles  version  of 
1  the  Robin  Hood  legend  is  a 
challenge  to  the  critics  who  have 
held  that  the  natural  limitations  of 
motion  picture  drama  are  such  that 
it  can  never  rise  to  the  plane  of  fine 
art,"  said  an  editorial  in  the  In- 
dianapolis News  while  "  Douglas 
Fairbanks  in  Robin  Hood "  was 
showing  recently  at  the  Circle  thea- 
tre in  that  city.  As  a  further  in- 
dorsement of  Douglas  Fairbanks' 
splendid  production  for  United 
Artists  release  the  editorial  went  on 
to  say: 

"  In  this  production  the  dramatist 
has  approached  new  possibilities  in 
story-telling  by  the  primitive  use  of 
pictures.  He  has  overcome  the  two 


Arrow  Starts  Work  on 
New  Serial 

UPON  his  arrival  on  the 
coast,  after  covering  the 
greater  part  of  the 
country,  Dr.  Shallenberger, 
President  of  Arrow  Film  Cor- 
poration, immediately  went 
into  conference  with  Francis 
Ford,  and  the  result  of  this 
conference  was  a  contract 
whereby  Mr.  Ford  was  to 
make  a  fifteen  episode  serial, 
to  be  distributed  by  Arrow. 
Work  was  immediately  begun 
on  this  production,  and,  in 
fact,  the  first  episode  is  al- 
ready completed.  The  pic- 
ture stars  Peggy  O'Day,  who 
is  ably  supported  by  Jack 
Perrin,  Bill  White,  Francis 
Ford  and  other  well-known 
serial  players.  

"Peg  O'  My  Heart"  Is 
Praised  by  Club 

That  Metro  pictures  stand  for 
wholesomeness  ol  subject  and 
treatment,  as  well  as  for  bril- 
liance of  production,  is  reflected 
in  a  letter  written  recently  to  L. 
A.  Rozeile,  manager  of  the  com- 
pany's Chicago  exchange,  by 
Mrs.  Blanche  Mason,  of  the 
Edgewater  Drama  Study  Club. 

The  communication  followed 
the  private  exhibition,  before  the 
members  of  this  body,  of  Lau- 
rette  Taylor  in  "  Peg  O'  My 
Heart."  Mrs.  Mason's  letter  fol- 
lows: 

"  Members  and  guests  com- 
mented on  the  unusually  clear 
photography,  the  strength  of  the 
entire  cast,  choice  of  scenic  back- 
grounds and  above  all  the  whole- 
someness of  the  picture. 

"  Personally,  it  seems  to  me  it 
leaves  a  glow  of  happiness  with 
the  audience  which  is  in  marked 
contrast  to  the  effect  of  many  of 
the  present-day  films  as  well  as 
plays.  It  was  very  generous  of 
you  to  permit  me  the  use  of  this 
film  for  my  guest  day  of  the 
drama  club,  and  certainly  made 
it  one  of  the  red-letter  meetings." 

"  Peg  O'  My  Heart "  had  its 
New  York  premiere  at  the  Cap- 
itol theatre  January  21.  It  is  a 
picturization  of  J.  Hartley  Man- 
ners' stage  play.  The  scenario 
was  written  by  Mary  O'Hara. 


Praises  Version 
Critics  of  Screen 

great  obstacles  of  the  picture  dram- 
atist— the  lack  of  color  and  of  the 
human  voice — to  an  extent  which  a 
few  years  ago  was  thought  to  be 
impossible.  The  picture  is  an 
achievement  in  that  it  carries  an 
implied  promise  that  sometime 
money  and  feeling  will  be  combined 
in  such  proportions  as  to  produce 
a  picture  drama  of  the  first  order. 

"The  outstanding  impression  of 
the  Douglas  Fairbanks  production 
of  'Robin  Hood'  is  that  a  group 
of  sincere  men  and  women  are  ear 
nestly  striving  to  recreate  the  great 
stories  of  the  world.  This  involves 
much  study  of  the  architecture,  cos- 
tumes, manners  and  spirit  of  an  age 
king  since  departed. 


THEY  DON'T  COME 
ANY  BIGGERf 

A  3/C  AUTHOQ- 

A  3/C  NOVEL  

A  31 C  PRODUCT/OH- 

H-G. WELLS' 

LITERARY  SENSATION 

The 

PASSIONATE 
FRIENDS" 


February  j,  /p-?j 


595 


Fox  Circuit  to  Show 
"Third  Alarm" 

HARLES  ROSENZ- 
WEIG,  manager  of  the 
New  York  Exchange  of 
the  Film  Booking  Offices  of 
America,  announced  this  week 
that  "  The  Third  Alarm,"  the 
Emory  Johnson  production  of 
fire  department  life,  will  be 
screened  throughout  the  en- 
tire Fox  Circuit  following  its 
pre-release  run  at  the  Astor 
theatre,  where  it  is  now  en- 
tering its  fourth  week. 

The  successful  run  of  the 
production  at  the  Astor  has 
given  the  picture  a  tremen- 
dous impetus  and  indications 
are  that  every  available  print 
will  be  working  steadily  as 
soon  as  the  picture  is  released 
in  the  Metropolitan  territory, 
according  to  F.  B.  O. 


"The  Cheat"  to  Start 
This  Week 

According  to  present  plans, 
Paramount's  notable  re-production 
of  "  The  Cheat "  will  be  started 
January  29,  as  a  George  Fitz- 
maurice  production  starring  Pola 
Negri  with  Jack  Holt  featured  and 
Charles  de  Roche  in  support.  As  is 
generally  known,  this  subject  has 
the  record  of  being  one  of  the  most 
successful  ever  screened.  It  was 
originally  produced  in  1915  by 
Cecil  B.  DeMille  and  was  written 
by  Hector  Turnbull,  the  present 
adaptation  being  the  work  of 
Ouida  Bergere. 

Everything  possible  will  be  done 
to  make  this  one  of  the  most 
dramatic  and  powerful  photoplays 
in  Paramount's  big  list  of  produc- 
tions during  the  year. 


King   Productions  for 
Producers  Security 

After  studying  the  local  market 
for  some  days,  the  Carton  King 
Productions  has  turned  over  to 
Producers  Security  the  handling  of 
their  pictures  throughout  the  world. 
The  company  has  already  completed 
the  first  series  of  twelve  two-reel 
comedy  dramas    and    is  making 


Three  Playgoers  Releases  in  Feb. 

Features  Are  Said  to  Offer  Wide 
Variety  in  Forms  of  Entertainment 

PLAYGOERS  PICTURES  an-  "A  Clouded  Name,"  set  for  re- 
nounces three  releases  for  Feb-  lease  February  18th,  is  said  to  be 
ruary.  Each  of  these  features  is  marked  by  lots  of  action,  romance, 
said  to  be  a  drama  with  character-  deep  suspense  and  attractive  scenic 
istics  that  stamp  it  as  almost  unique,  effects.  It  concerns  a  wealthy  young 
so  that  in  the  combination  widely  heiress  and  a  young  man  whose  en- 
varied  forms  of  entertainment  are  gagement  had  been  broken  when 


offered. 

The  London  adventures  of  a  pen- 
niless New  York  millionaire  are  re- 
vealed vividly  in  "  A  Pauper  Mil- 
lionaire," which  is  to  be  out  Febru- 
ary 11th.    The  man's  valet  misses 


the  boy's  father,  having  been  ruined 
financially,  disappeared  and  the 
girl's  mother  had  been  found  shot. 
Several  years  later  the  young 
couple  meet  again  and,  following  a 
series  of  surprising  experiences,  the 


the  boat  from  New  York,  leaving  mystery  in  the  situation  is  lifted  and 
his  master  helpless.  On  arrival  in  %.  recordation  effected.  Norma 
England  the  traveler  is  unable  to  Shearer,  a  particularly  pretty  and 
obtain  his  own  baggage,  is  without  attractive  girl,  is  the  heroine  Glad- 
funds  and  can  secure  no  aid  be-  ,den  -^mes  haTs  the  male  lead  and 
cause  he  has  packed  his  wallet,  con-  httle  Yvonne  Logan  has  an  appeal- 
taining  all  identification  papers,  in  Part;  Austm  °-  Huhn  directed 
a  suitcase.    After  a  series  of  ex-  *«  Production. 

periences  that  are  amusing  to  every-  "  The  Supreme  Passion,"  set  for 

body  but  the  victim  he  gets  a  job  release  February  25th,  is  founded  on 

as  window-washer.   A  tumble  from  Tom  Moore's  immortal  poem,  "  Be- 

a  ladder  causes  an  injury  and  he  is  lieve  Me  If  All  Those  Endearing 

sent   to  a  hospital,   where  he  is  Young    Charms."     The  featured 

nursed  by  the  girl  to  whom  his  son  players  are  Florence  Dixon,  known 

had  become  engaged  during  a  trip  all  over  the  world  as  "The  Coca 

abroad  some  weeks  before.    Father  Cola  Girl,"  and  Robert  Adams,  who 

has  gone  to  England  to  "  buy  off  "  played  throughout  the  Middle  West 

the  girl,  but  when  he  sees  her  every-  as  the  star  of  "Clarence"  in  its 

thing  is  lovely.  stage  production. 


1  'A  Friendly  Husband"  Acclaimed 

Work  of  Lupino  Lane  Commended  in 
His  First  Fox  Feature  Length  Picture 

NEW  YORK  trade  paper  review-  capture  the  American  audience.  He 
ers  have  unanimously  acclaimed  is  a  clown  born  and  trained  from 
"A  Friendly  Husband,"  the  first  the  tips. of  his  agile  toes  to  his  ex- 
five-reel  comedv  starring  Lupino  pressive  face.  A  remarkable  aero- 
Lane,  the  English  pantomimist,  bat,  he  is  nevertheless  essentially 
which  will  be  released  this  month  human,  guileless  and  friendly  to 
by  Fox  Film  Corporation.  everybody  and  willing  to  do  any- 
T  .  T  ,  ,  -lU  thing  to  please  his  wife,  in  this 
wI;!|Pin»Lant'.* ^o  s.gne d  up  with  well° sustafned  bit  of  real  humor. 
William  Fox  tollowing  his  sensa- 


tional success  in  Morris  Gest's 
spectacular  production,  "  Af  gar," 
completed  three  two-reel  special 
comedies  before  he  attempted  a 
feature  length  photoplay.  So  vol- 
uminous was  the  praise  accorded  question  that  the  English  dispenser 
his  work  in  this  group  of  short   0f  humor  has  made  good.   There  is 


...  As  a  comedian  he  is  an  artist, 
as  a  picture  this  is  a  winner." 

The  Motion  Picture  News  :  "Fox 
has  given  Lupino  Lane  a  fair  test 
as  a  comedian,  and  there  is  no 


plans  for  enlarging  production  fa-    subjects,  that  William  Fox  decided   nothing  of  the  slapstick  artist  about 


cilities  by  the  addition  of  several 
added  units. 

Mr.  King  is  starred  in  these  pro- 
ductions. He  was  recently  fea- 
tured in  a  group  of  O.  Henry  sub- 
jects. 


to  supply  the  fun-maker  with  a 
longer  vehicle. 

Following  are  excerpts  from 
some  of  the  New  York  reviews : 

The  Morning  Telegraph :  "  In 
this  picture  Lupino  Lane  should 


The  Shock 


That  comes  to  some  distributors  on  viewing  their  prints  they 
have  secured  from  their  expensive  negative  makes  them  realize 
the  great  value  back  of  "Personal  Interest"  when  applied  to 
prints. 

"Personal  Interest"  is  the  only  positive  shock  absorber  known 
to  the  industry.  For  fifteen  years  we  have  applied  it  success- 
fully to  Evans  Individual  attention  prints. 

Personal  Interest  Follows  Your  Picture 
Through  Every  Stage 

EVANS  FILM  LABORATORIES 
416  West  216th  St.,      New  York  City 

Phone  Wad»u>orth  3443 


him.  He  ingratiates  himself  be- 
cause he  knows  the  value  of  repres- 
sion. 'A  Friendly  Husband'  will 
rouse  the  risibilities  of  any 
audience." 

The  Moving  Picture  World:  "It 
is  a  chock  full  of  laughs  and  should 
be  welcomed  by  audiences  every- 
where. William  Fox,  noted  as  a 
real  showman,  has  given  another 
evidence  of  the  fact  by  presenting 
Lupino  Lane,  as  a  star  of  a  five 
reel  comedy.  '  A  Friendly  Hus- 
band '  definitely  labels  Lane  as 
one  of  the  finest  comedians  on  the 
screen  " 

The  Exhibitors  Herald :  "  Here  is 
a  comedy  that  should  get  over  in 
any  place  where  it  is  shown.  Lane 
is  a  comedian  of  real  worth  and  his 
ability  to  do  this  sort  of  thing  is 
well  displayed  in  this  picture.  He 
possesses  every  dequirement  of  ex- 
pression and  he  is  a  cluever  acrobat 
The  support  given  by  the  remainder 
of  the  cast  is  also  good." 


Newspaper  Tie -Up  on 
"Plunder"  Endorsed 

The  Minneapolis  Journal,  which 
has  the  biggest  circulation  in  the 
city,  through  its  capable  Service 
Department,  has  endorsed  the  Pearl 
White  Patheserial,  "  Plunder,"  in 
signed  letters  addressed  to  approxi- 
mately 1,200  "  Livewire  Showmen 
of  Minneapolis  Territory."  This 
is  the  preliminary  result,  Pathe  re- 
ports, of  a  "  Plunder "  tie-up  with 
this  newspaper. 

In  its  letter  to  exhibitors  the 
Journal's  Service  Department  an- 
nounced the  tie-up,  and  said,  in 
part : 

"  From  all  accounts  '  Plunder '  is 
destined  to  be  the  biggest  and 
most  successful  Patheserial  in 
which  Pearl  White  has  ever  been 
featured.  Might  we  suggest  that 
the  time  to  line  up  your  booking  on 
'  Plunder '  is  right  now,  when  the 
public  interest  will  be  mightily 
aroused  by  the  big  campaign  to  be 
run  in  the  Journal?  Then  you  can 
tell  your  patrons  that  you.  too, 
have  secured  '  Plunder  '." 


Ned  Way  burn's  Girls 
Rehearse  Numbers 

A  new  procedure  in  staging 
dance  numbers  for  motion  picture 
productions  is  being  followed  at 
the  Paramount  eastern  studio.  As 
is  done  in  musical  comedy,  the 
"  ladies  of  the  ensemble  "  are  re- 
hearsed in  advance  of  the  actual 
shooting,  and  it  is  a  common 
thing  for  visitors  at  the  Long 
Island  studio  to  find  perhaps  two 
dozen  girls  in  workmanlike  re- 
hearsal togs  "  working  out "  a 
new  dance. 

With  a  director  of  the  dance 
and  a  three-piece  orchestra,  they 
rehearse  until  they  get  the  de- 
sired kick,  snap  and  pep  into  their 
steps.  At  present,  there  are 
twenty-four  girls  from  the  Ned 
Wayburn  school  rehearsing  a 
pirate's  dance  of  the  Bootleggers' 
Ball  in  Nassau,  which  is  to  be  a 
feature  of  George  Melford's  Par- 
amount production  "  You  Can't 
Fool  Your  Wife,"  by  Waldemar 
Young. 


Novelty  Violin  Pins  for 
"Second  Fiddle" 

An  unusual  and  attractive  idea 
which  has  been  originated  by  the 
W.  W.  Hodkinson  Corporation  in 
connection  with  the  Film  Guild 
Production,  "  Second  Fiddle," 
featuring  Glenn  Hunter,  which 
they  are  distributing,  is  a  minia- 
ture violin. 

The  idea  for  this  novelty  was 
suggested  by  the  title  of  the  pic- 
ture, "  Second  Fiddle,"  and  it  is 
believed  to  represent  one  of  the 
most  pretentious  and  effective  ex- 
ploitation ideas  that  have  been 
created  in  a  long  time.  A  min- 
iature violin  has  been  reproduced 
which  is  made  in  the  form  of  a 
pin  which  will  be  sent  to  every 
exhibitor  in  the  country. 

In  back  of  this  novelty  pin  is 
what  is  a  proposal  to  organize 
"  Second  Fiddle  "  clubs.  Rules 
and  regulations  have  been  pre- 
pared by  the  Hodkinson  organiz- 
ation, telling  just  how  this  idea 
can  be  applied. 


596 


Motion  Picture  News 


Niblo  Start  Belated 
Honeymoon 

Having  completed  filming  the 
great  American  play,  "  The  Fa- 
mous Mrs.  Fair,"  as  his  first  pro- 
duction for  the  Metro  -  Louis  B. 
Mayer  forces,  Fred  Niblo  left  for 
Mexico  City  this  week  with  his 
wife,  Enid  Bennett,  who  has  just 
finished  portraying  a  leading  role 
in  Willard  Mack's  "  Your  Friend 
and  Mine,"  a  Metro-S.  L.  (Sawyer- 
Lubin)  special,  directed  by  Clar- 
ence G.  Badger. 

This  is  their  first  real  honeymoon 
since  their  marriage  four  years  ago, 
for  they  have  not  before  been  able 
to  get  away  from  their  studios  at 
the  same  time  for  anything  longer 
than  a  week-end  trip.  According 
to  present  plans,  the  director  and 
his  wife  will  only  be  in  the  Mexican 
capital  for  three  or  four  days,  re- 
turning to  Los  Angeles  within  two 
weeks. 

"  The  Famous  Mrs.  Fair,"  the 
great  American  play  by  James 
Forbes,  is  presented  by  Louis  B. 
Mayer  and  will  be  released  by 
Metro  Pictures  Corporation. 
Frances  Marion  wrote  the  scenario. 


NewTieup  On' 1  Broadway  Rose' 9 

Merchants  Cooperate  in  Effective  Ex- 
ploitation of   Mae    Murray  Picture 


Publishers  in  Tieup  on 
4 'The  Christian" 

Goldwyn  has  made  a  big  tie-up 
for  exploiting  its  Maurice  Tour- 
neur  production  of  "  The  Chris- 
tian," from  Sir  Hall  Caine's  novel, 
with  Grossett  &  Dunlap,  publishers, 
who  issue  cheaper  priced  reprints 
of  popular  novels. 

Grossett  &  Dunlap  are  issuing  a 
big  new  motion  picture  edition  of 
"  The  Christian,"  illustrated  with 
stills  from  the  production,  and  with 
a  jacket  illustrated  from  film 
scenes  and  directly  advertising  the 
photoplay.  , 

The  publishers  will  arrange  for 
window  displays  in  book  stores  in 
cities  where  "  The  Christian "  is 
showing  at  the  time  of  the  showing 
and  for  several  days  preceding. 

They  are  also  issuing  attractive 
window  cards,  illustrating  in  color, 
several  of  the  dramatic  moments 
from  Sir  Hall's  novel  as  picturized 
in  Mr.  Tourneur's  screen  version. 
There  will  be  two  or  three  varities 
of  cards  which  will  be  used  in  the 
window  displays  of  book  dealers 
and  placed  in  other  prominent  win- 
dows. 


THAT  Robert  Z.  Leonard's  pres- 
entation of  Mae  Murray  in 
"  Broadway  Rose "  is  easily  and 
effectively  exploitable  is  seen  in  the 
number  of  unusual  tieup;  which 
enterprising  exhibitors  have  ar- 
ranged for  the  picture,  according  to 
Metro. 

An  example  of  a  cooperative 
stunt  that  produced  a  beautiful 
effect  is  the  one  arranged  between 
the  exhibitor  operating  the  Granby 
Theatre,  Norfolk,  Va.,  and  Grandy, 
a  florist  in  that  city.  It  consisted  of 
a  display  of  many  tiny  roses,  with 
two  framed  paintings  showing  Miss 
Murray  in  the  photoplay.  This 
sign  accompanied  it: 

"  During  this  week  this  window 
will  be  filled  with  Ten  Thousand 
Broadway  Roses.  These  delicate 
little  buds  christened  by  Miss  Mae 
Murray  in  honor  of  her  great  scenic 
production,  '  Broadway  Rose  '  have 
become  a  rage  in  New  York.  In 
order  to  introduce  this  beautiful 
flower  in  Norfolk  we  will  present 
one  each  to  the  first  500  ladies  at- 
tending each  performance  of 
'  Broadway  Rose '  at  the  Granby." 

Another  store  tieup  was  shared 
in   by   one   of    the   leading  shoe 


stores  in  Norfolk.  A  pair  of  slip- 
pers worn  by  Miss  Murray  while 
making  "  Broadway  Rose "  was 
exhibited,  with  a  sign  announcing 
the  following  prizes :  To  the  first 
lady  whom  the  slippers  fit  most  per- 
fectly one  pair  of  the  best  shoes 
from  stock.  To  the  next  seven, 
passes  to  "  Broadway  Rose."  The 
shoes  were  to  be  tried  on  during 
certain  hours  on  a  specified  day. 

A  third  instance  of  shop  co-oper- 
ation was  with  a  music  shop.  Stills 
and  photographs  of  the  star  were 
displayed.  The  song  "  Broadway 
Rose  "  as  sung  by  a  popular  vocal- 
ist was  advertised,  and  thus  the 
merchant'i  purposes  were  ad- 
vanced as  well  as  those  of  the  ex- 
hibitor. An  attractive  window, 
with  roses  and  pictures  formed  the 
background. 

Mae  Murray  in  "  Broadway 
Rose  "  is  presented  and  directed  by 
Robert  Z.  Leonara.  Its  author  is 
Edmund  Goulding.  The  photoplay 
was  made  by  Tiffany  Productions, 
Inc.,  of  which  M.  H.  Hoffman  is 
Vice-President  and  General  Man- 
ager. Metro  Pictures  Corporation 
is  sole  distributor. 


Fox  Accessories  Are  Elaborate 

Extensive  Exploitation  and  Adver- 
tising Material  For  Seven  Specials 

The  vari-colored  posters  are  of 
24,  6,  3  and  1  sheets ;  with  the  lobby 
displays  are  two  art  colored  photo- 
graphs, 22x28  inches. 

The  famous  story  of  "  The  Face 
On  The  Barroom  Floor"  adorns 
the  first  page  of  the  press  book  for 
the  super-production  of  that  name. 
Henry  B.  Walthall  and  Ruth  Clif- 
ford play  the  leading  roles.  The 
book  is  well  illustrated  with  half- 
tones, many  of  them  from  the 
"  storm  scene  "  that  attracted  such 
wide  newspaper  attention. 

Fox  Film  Corporation  has  spent 
much  money,  time  and  care  in  the 
preparation  of  the  many  papers  for 
these  seven  new  super-productions 
and  are  certain  that  this  material 
will  be  of  exceptional  help  to  all 
those  for  whom  they  were  intended. 


FOX  FILM  CORPORATION 
has  prepared  an  elaborate 
array  of  accessories,  such  as 
press  books,  exploitation  and  ad- 
vertising material,  slides  and  cuts 
and  mats,  in  connection  with  the 
release  of  their  seven  specials  for 
the  new  year.  The  new  super- 
productions  are  :  "  The  Village 
Blacksmith,"  by  Henry  Longfellow  : 
"A  Friendly  Husband,"  A  Lupino 
Lane  super-comedy;  "The  Custard 
Cup,"  with  Mary  Carr ;  "  The  Face 
On  the  Barroom  Floor,"  "  The 
Net,"  "Does  It  Pay?"  and  "The 
Town  That  Forgot  God." 

This  material  includes  a  great 
quantity  of  well  written  matter 
from  the  hands  of  men  who  are 
experts  in  their  various  fields.  The 
posters,  lobby  displays,  folders, 
cuts  and  mats,  etc.,  were  executed 

by  the  Fox  staff  of  artists.  The  Daily  Program  Message 

music  scores  were  supervised  by 
writers  well  known  in  the  musical 
world.  The  splendid  colored 
scenes  that  have  been  lavished  up- 
on the  posters  and  lobby  displays 
have  already  attracted  wide  atten- 
tion and  will  claim  and  hold  the 
eyes  of  the  public. 

For  "The  Village  Blacksmith" 
there  has  been  published  a  beautiful 
and  well  edited  press  book  of  six- 
teen pages,  amply  illustrated  with 
clever  advertising  cuts  and  splendid 
half-tone  scene  cuts  taken  from 
stills  of  some  of  the  picture's  most 
thrilling  episodes.  The  book  fur- 
ther contains  exploitation  stunts — 
tips  and  suggestions  for  exhibitors; 
advertising  ideas  and  timely  aids 
for  the  showman,  announcement 
stories,  special  news  features,  per- 
sonality features,  sketches  of  play- 
ers and  the  cast  of  the  principals. 


on  "Covered  Wagon" 

Exploitation  on  Paramount's 
forthcoming  James  Cruze  produc- 
tion "  The  Covered  Wagon,"  which 
should  prove  just  about  100  per 
cent  effective,  is  now  being  used  at 
the  New  York  Rivoli  and  Rialto 
theatres  under  the  direction  of 
Hugo  Riesenfeld.  It  is  in  the  form 
of  a  program  advertisement  for  the 
picture,  an  extra  two-page  fold  be- 
ing added  to  the  regular  program 
of  each  house. 

The  outside,  or  last,  page  of  the 
folder  contains  an  illustration  on 
"  The  Covered  Wagon,"  of  full- 
page  size,  while  the  inside  page 
consists  of  reading  matter  descrip- 
tive of  the  production.  Each  suc- 
ceeding week  from  now  until  the 
opening  of  the  picture  in  New  York 
the  copy  will  be  changed. 


Boxing  Champions  in 
"April  Showers" 

Elaborate  plans  are  under  way 
at  the  Schulberg  studios  in  Los 
Angeles  for  the  filming  of  "  April 
Showers,"  Hope  Loring's  story 
which  will  be  made  as  a  Tom  For- 
man  Production  for  release  by  Pre- 
ferred Pictures  through  the  Al 
scheduled  to  begin  work  on  it 
January  22nd.  The  cast  will  fol- 
low B.  P.  Schulberg's  policy  of 
Lichtman  Corporation.  Forman  is 
featuring  a  number  of  well-known 
players  and  will  be  headed  by  Ken- 
neth Harlan  and  Colleen  Moore. 

Schulberg  is  to  make  public 
shortly  an  important  announcement 
involving  arrangements  with  sev- 
eral famous  puglistic  champions  to 
appear  in  the  production.  Kenneth 
Harlan  has  spent  all  his  leisure 
time  for  the  past  few  weeks  dur- 
ing the  filming  of  "  The  Girl  Who 
Came  Back  "  in  which  he  has  re- 
cently completed  work,  in  train- 
ing with  the  well  known  boxer, 
Leach  Cross.  He  also  engaged  in 
some  bouts  with  Jack  Dempsey 
during  a  recent  trip  which  the  lat- 
ter made  to  California. 


Goldwyn  Selecting  Cast 
for  "McTeague" 

Goldwyn  production  officials  at 
the  studios  are  selecting  the  cast 
for  Eric  von  Stroheim's  first 
Goldwyn  picture,  "  McTeague," 
from  Frank  Norris'  famous  realis- 
tic novel.  Several  selections  have 
now  been  made. 

Jean  Hersholt  will  play  the  lead- 
ing heavy  role,  that  of  Marcus 
Schouler.  He  was  last  seen  on 
the  screen  in  Mary  Pickford's  new 
version  of  "  Tess  of  the  Storm 
Country,"  and  in  Marshall  Neilan's 
first  Goldwyn  picture,  "  The 
Strangers'  Banquet." 

Sylvia  Ashton  has  been  engaged 
for  the  role  of  Mrs.  •  Sieppe  and 
Dale  Fuller  for  the  role  of  Maria. 
Miss  Fuller  is  a  discovery  of  von 
Stroheim's  and  has  appeared  in 
previous  pictures  by  him. 

Von  Stroheim  is  still  in  San 
Francisco  preparing  the  continuity 
for  "  McTeague "  and  picking  out 
the  locations.  Frank  Norris  lo- 
cated his  story  in  San  Francisco. 


Fans  Name  Stories  for 
Marion  Davies 

Film  fans  are  clamoring  to  see 
Marion  Davies  in  stirring  stories  of 
romance  and  action  ranging  from 
the  part  of  the  Princess  Yetive  in 
"Graustark"  to  that  of  Alice  in. 
"Alice  of  Old  Vincennes"  accord- 
ing to  Cosmopolitan.  The  Cleve- 
land Plain-Dealer  has  just  con- 
cluded a  prize  contest  for  the  best 
list  of  books  to  make  into  film 
stories  for  Marion  Davies.  The 
idea  was  prompted  by  the  showing 
in  Cleveland  of  "When  Knight- 
hodo  Was  in  Flower." 

The  prize  winning  list,  submit- 
ted by  Miss  L.  S.  Paddock  of 
Cleveland  included  the  following: 
Lady  Clown  in  "The  Amateur 
Gentleman"  by  Jeffery  Farnol; 
Dorothy  Manners  in  "Richard 
Carvel"  by  Winston  Churchill; 
Janice  Meredith  in  "Janice  Mere- 
dith" by  Paul  L.  Ford;  Sylvia 
Marshall  in  "The  Bent  Twig"  by 
Dorothy  Canfield  and  Alice  in 
"Alice  of  Old  Vincennes." 


DAY  BY  DAY 
IN  EVERYWAY 
RECEIPTS  WILL  GET 
BETTER  AND  BETTER 

IF  YOU  BOOK 

THE  LITERARY  SENSATION 

vJ/>e 

PASSIONATE 
FRIENDS' 

BY  THE  WORLD'S  MOST 
FAMOUS  AUTHOR 

H.G.WELLS 


February  3 ,  1923 


597 


School  Head  Commends 
"Silas  Marner" 

Art  made  a  valuable  contribution 
to  science  when  the  Associated  Ex- 
hibitors feature,  "  Silas  Marner," 
was  shown  in  the  Kent,  Ohio,  Au- 
ditorium, under  the  auspices  of  the 
Board  of  Education,  recently.  Here- 
tofore its  principal  value  to  the  edu- 
cational world  has  come  from  its 
use  in  classes  of  literature,  but  in 
Kent  it  served  a  further  purpose. 

The  Associated  Exhibitors  branch 
manager  in  Cleveland  has  received 
the  following  letter  from  W.  A. 
Walls,  Superintendent  of  the  Kent 
public  schools : 

"  '  Silas  Marner '  is  one  of  the 
best  films  which  we  have  ever 
shown  since  the  opening  of  our  Au- 
ditorium, and  we  succeeded  in  mak- 
ing a  substantial  amount  to  use  in 
the  purchase  of  a  radio  outfit  for 
the  high  school.  Our  patrons  were 
very  much  pleased  with  this  pic- 
ture." 


Laemmle  Would  Cut  Admissions 


Stirring  Sea  Scenes  Due 
in  "Fury" 

Richard  Barthelmess'  new  pic- 
ture, "  Fury,"  will  present  some 
stirring  sea  scenes,  according  to 
word  from  Associated  First  Na- 
tional offices.  "  Fury "  is  a  story 
of  the  sea,  old  Limehouse,  London, 
and  Glasgow.  Many  of  the  stirring 
scenes  occur  on  board  a  full  rigged 
ship  at  sea.  The  ship  was  an  old 
German  square  rigger — one  of  the 
last  few  of  its  kind  now  sailing  the 
seven  seas.  The  scenes  were  made 
around  Nantucket  Lightship. 

Here  is  a  tale  of  rugged,  primi- 
tive men  in  scenes  that  tingle  with 
ruthless  battles  for  mastery — the 
mate  against  the  captain,  the  cap- 
tain against  his  son,  the  men 
against  each  other. 

Henry  King  directed  "  Fury"  It 
is  an  Inspiration  picture  and  is 
among  the  February  First  National 
attractions. 


Noted  British  Writer  on 
Ince  Staff 

Talbot  Mundy,  the  well-known 
British  writer,  author  of  "The 
King  of  Khyber  Rifles,"  has  joined 
the  writing  staff  of  the  Thomas  H. 
Ince  Studios  at  Culver  City,  Calif. 
He  has  already  started  work  on  the 
story  of  a  superfeature  to  be  re- 
leased on  the  Thomas  H.  Ince  fall 
releasing  schedule.  The  title  "The 
Devil's  Own"  has  been  selected  for 
the  production. 

In  connection  with  the  engage- 
ment of  Mr.  Mundy  to  write  stor- 
ies for  Thomas  H.  Ince  comes  the 
announcement  that  the  Bobbs  Mer- 
rill Publishing  Company  has  in- 
augurated a  national  campaign  on 
six  of  Talbot  Mundy's  novels  for 
which  they  hold  all  the  riehts. 


Lower  Box  Office 
Business,  Says 

<<r>OX  office  admission  prices  are 

•D  too  high  in  many  instances." 

This  startling  statement  was  made 
by  Carl  Laemmle,  president  of  the 
Universal  Pictures  Corporation,  as 
the  result  of  a  general  film  survey 
made  during  the  last  several  months 
by  Universal  investigators. 

Mr.  Laemmle,  interviewed  just 
prior  to  his  departure  for  Los  An- 
geles, where  he  will  personally  di- 
rect Universal's  production  activi- 
ties during  the  coming  months,  con- 
sented to  make  public  the  facts  his 
survey  has  developed  and  the  con- 
clusion he  draws  from  them. 

"  I  don't  want  to  put  myself  in 
the  way  of  seeming  to  tell  any  man 
how  to  run  his  business,"  said  the 
Universal  chief,  "  but  if  my  advice 
were  asked  by  any  exhibitor  dissat- 
isfied with  his  profits,  the  first  thing 
I  would  say  to  him,  would  be  'May- 
be your  admission  price  is  too  high  !' 

"  He  might  flinch  at  the  statement, 
and  he  might  cast  it  aside  as  utterly 
foolish.  I  know  it  sounds  revolu- 
tionary, but  just  listen  to  this: 

"  The  Central  theatre  in  Detroit 
has   multiplied   its   attendance  by 


rrices  M  ean  Bigger 
Universal  Chief 

four  through  cutting  its  admission 
price  in  half.  Formerly  the  admis- 
sion was  twenty  cents.  It  was  cut 
to  ten  cents.  Immediately  four 
times  as  many  customers  entered 
the  theatre. 

"  This  may  be  the  thing  for 
every  exhibitor  to  do  and  it  may 
not  be.  I  don't  pretend  to  know  the 
individual  problems  of  every  ex- 
hibitor, but  one  thing  I  do  know. 
That  is  that  the  exhibitor  who  is 
losing  money  or  who  is  not  making 
what  he  should,  must  hop  to  it  and 
do  something  radical  in  order  to  im- 
prove his  business. 

"  The  Detroit  theatre  mentioned 
is  a  house  of  551  seats.  During  a 
ten  weeks'  period  a  year  ago  it  was 
doing  about  $450  a  week  at  an  ad- 
mission of  twenty  cents.  During  a 
similar  period  recently  it  ran  its 
business  up  to  $900  a  week  with  a 
ten  cents  admission  price. 

"  I  know  of  another  theatre 
which  increased  its  business  $300  a 
week  by  cutting  its  admission  prices, 
and  of  others  which  built  up  better 
business  by  similar  means.  I  am 
not  at  liberty  to  give  out  the  names 
of  these  houses." 


Strauss' ' 'Salome"  Being  Booked 

George  Wiley  Announces  Wide  De- 
mand For  Showing  of  Big  Production 


A NUMBER  of  important  cir- 
cuits and  first  run  houses 
throughout  the  country  are  com- 
pleting negotiations  for  the  show- 
ing of  "  Malcolm  Strauss'  Sa- 
lome," the  spectacular  motion  pic- 
ture version  of  the  famous  love 
story,  which  is  now  ready  for  re- 
lease through  the  independent  mar- 
ket. Announcement  of  the  wide 
demand  for  the  production  is  made 
by  George  H.  Wiley,  Inc.,  which  is 
handling  the  distribution  of  the 
picture. 

In  connection  with  bookings  by 
circuits  and  first-run  houses,  ar- 
ranegements  are  being  entered  into 
for  personal  appearances  by  Miss 
Diana  Allen,  formerly  a  Ziegfeld 
"  Follies "  star  and  dancer,  who 
plays  the  role  of  Salome  in  the 
picture. 

George  H.  Wiley,  of  the  distrib- 
uting firm,  will  start  out  shortly  on 
a  trip  covering  the  Middle  West 
and  South,  in  the  interests  of 
"  Malcolm  Strauss'  Salome."  He 
will  be  gone  a  number  of  weeks, 
and  during  that  time,  will  close 
some  important  territorial  deals  for 
the  handling  of  the  production, 
which  have  been  waiting  for  his 
personal  visit.  He  will  stop  at  all 
the  key  cities  on  his  route,  and  will 
co-operate  with  the  independent  ex- 
changemen  in  each  territory  who 
handle    "  Malcolm     Strauss'  Sa- 


lome," to  put  under  way  a  con- 
certed advertising  and  exploitation 
campaign.  Trade  papers,  newspa- 
pers and  magazines  will  all  be  used. 
The  striking  posters  which  have 
been  prepared  by  the  Ritchey  Com- 
pany have  already  attracted  wide 
attention  wherever  shown. 

In  the  cast,  besides  Miss  Allen, 
are  Vincent  Coleman,  Christine 
Winthrop  and  other  distinguished 
players. 


Garsson  Approves  Stage 
Play  for  Screen 

Murray  W.  Garsson  is  the  latest 
producer  to  take  advantage  of  the 
opportunities  offered  by  the  in- 
numerable stage  plays  which  have 
never  been  translated  into  screen 
entertainments  and  he  does  not  hes- 
itate to  acknowledge  his  faith  in 
this  type  of  material. 

Mr.  Garsson's  special  production 
"Success,"  is  an  adaptation  from 
the  noted  stage  play  of  the  same 
r.ame  which  had  a  successful  run 
on  Broadway  a  few  years  ago  and 
toured  the  country. 

"  The  reports  of  the  manner  in 
which  the  stage  play  'Success'  was 
received  in  cities  outside  of  New 
York  was  the  biggest  thing  in  in- 
fluencing me  to  adapt  it  for  the 
screen,"  said  Mr.  Garsson. 


Coast  Critics  Praise 
Arliss  Picture 

"  There  is  no  reason  why  the 
story  of  '  The  Alan  Who  Played 
God '  with  George  Arliss,  should  not 
be  of  interest,  for  it  has  several 
themes,  any  one  of  which  would 
be  ample  for  the  ordinary  picture," 
said  the  critic  for  the  Los  Angeles 
Record  when  this  United  Artists 
release  was  shown  recently  at  the 
California  theatre  to  good  box- 
office  business.  "  George  Arliss  has 
a  way  of  speaking  with  his  hands, 
elbows,  shoulders,  feet  and  back, 
which  makes  him  one  of  the  most 
eloquent  exponents  of  the  silent 
d  rama." 

"  The  Arliss  charm  works 
marvels  in  this  picture  and  so  in- 
fuses his  scenes  as  to  make  them 
outstanding,"  said  the  reviewer  for 
the  Examiner.  "  The  supporting 
cast  make  good  dispositions  of  their 
respective  parts. 

"  That  master  of  effective  panto- 
mime, George  Arliss,  has  made  a 
somewhat  conventional  plot  for  the 
screen  live  in  remarkable  fashion  in 
'  The  Man  Who  Played  God  '  "  said 
the  critic  for  the  Evening  Express. 
"  Some  of  the  photographic  shots 
were  most  unusual  and  artistic,  and 
the  direction  much  above  the 
ordinary-" 


Irving  Lesser  Closes 
Foreign  Deals 

Three  foreign  deals  were  closed 
this  week  by  Irving  Lesser,  eastern 
manager  of  Principal  Pictures  Cor- 
poration. Mr.  Lesser  sold  five 
Mounted  Police  Northwest  plays 
starring  and  produced  by  Irving 
Cummings  to  the  Educational  Pic- 
tures, Ltd.,  of  Canada,  for  the 
Dominion  of  Canada. 

S.  A.  Newman,  well-known  dis- 
tributor of  high  class  pictures  in 
London,  this  week  arranged  for  the 
distribution  of  the  Elinor  Glyn 
special,  produced  by  Principal  Pic- 
tures Corporation,  "  The  World's 
A  Stage,"  starring  Dorothy  Phillips, 
for  the  British  Empire. 

Through  Miss  Rosenfield,  a  deal 
was  closed  with  the  Overseas  Trad- 
ing Company  whereby  that  concern 
secured  the  distribution  of  "  The 
World's  A  Stage  "  and  "  Environ- 
ment "  co-starring  Milton  Sills  and 
Alice  Lake,  with  an  all-star  cast, 
in  the  Scandinavion  territory. 


Former  Follies  Girl 
Signs  with  Fox 

Peggy  Shaw,  prominent  in  the 
cast  of  the  recently  completed  Wil- 
liam Fox  special,  "  The  Net,"  has 
been  signed  to  a  new  contract  by 
the  Fox  forces  by  virtue  of  the 
good  work  she  has  done  in  numer- 
ous Fox  productions  during  the 
past  year.  Upon  the  signing  of 
the  contract,  the  petite  player  en- 
trained for  Los  Angeles  with  nu- 
merous trunks  and  grips. 


EMPIRE  LABORATORIES,  Inc. 


PRINTS 


723  SEVENTH  AVENUE 


BRYANT 


5437 
5736 


DEVELOPING      AND      PRINTING  MOTION 


NEW  YORK 

PICTURE 


PRINTS 
FILM 


598 


Motion  Picture  News 


* 4  Third  Alarm"  Starts 
Fourth  N.  Y.  Week 

The  crowds  that  greeted  "  The 
Third  Alarm "  on  its  premiere 
performance  on  January  8th  at 
the  Astor  theatre,  New  York, 
show  no  signs  of  abating  as  the 
phenomenal  Emory  Johnson  pic- 
ture concludes  the  third  week  of 
its  run.  The  F.  B.  O.  special  has 
been  "  building  up "  since  its 
opening  night,  due  largely  to  the 
tremendous  word  of  mouth  adver- 
tising that  has  been  spreading  its 
fame  throughout  the  entire  Me- 
tropolis, according  to  F.  B.  O. 

This  production  is  already  be- 
ing booked  by  the  largest  theatres 
throughout  the  country  and  news- 
paper comments  from  the  various 
cities  are  in  every  case  extremely 
favorable  to  the  picture,  it  is 
claimed. 


4 'Secrets  of  Paris"  Selling  Fast 

Commonwealth  Film  Corp.  Acquires 
New  York  and  Northern  N.  J.  Rights 


Baby  Peggy  Is  Waiting 
New  Director 

Julius  and  Abe  Stern  are  looking 
for  a  new  director  for  Baby  Peggy. 
The  little  Century  Comedy  star  has 
had  most  of  her  pictures  directed 
by  Alf  Goulding.  The  prolonged 
illness  of  the  latter  has  necessitated 
a  complete  rest,  so  the  Century 
Company  executives  will  have  to 
appoint  a  new  director  for  the  little 
girl. 

In  the  meantime  Peggy  will  go 
to  San  Francisco  to  make  personal 
appearances  at  the  theatres  there, 
while  new  material  is  being  bought 
in  the  way  of  stories  and  scenarios 
for  her  pictures. 

Herman  C.  Raymaker's  contract 
with  Century  has  expired.  During 
Goulding's  illness  he  directed  Baby 
Peggy  in  her  two  last  productions, 
"  The  Little  Flower  Girl "  and 
"  Five  After  One "  (Too  Many 
Lovers). 


Final  Shots  on  "Famous 
Mrs.  Fair" 

Fred  Niblo,  this  week,  completed 
filming  the  great  American  play, 
"  The  Famous  Mrs.  Fair,"  as  his 
first  production  for  the  Metro- 
Louis  B.  Mayer  forces.  Adapted 
by  Frances  Marion  from  the  noted 
stage  success  by  James  Forbes,  the 
picture  has  consumed  close  to  six 
months  in  the  making.  Like  past 
Niblo  triumphs  it  is  said  to  have 
been  staged  on  an  extensive  scale, 
every  effort  being  expended  to 
make  it  the  outstanding  attraction 
of  the  new  year. 

Myrtle  Stedman  will  be  seen  as 
Mrs.  Fair,  Huntly  Gordon  as  Mr. 
Fair,  Marguerite  De  La  Motte  as 
Sylvia,  Cullen  Landis  as  Alan,  Car- 
mel  Myers  as  Angy  Brice,  Ward 
Crane  as  Dudley  Gillette  and  Helen 
Ferguson  as  Peggy. 


With  the  sale  of  "  Secrets  of 
Paris "  by  C.  C.  Burr  to  Sam 
Zierler,  of  the  Commonwealth 
Film  Corp.,  of  New  York  City, 
early  this  week,  a  rapid  closing 
out  of  the  domestic  territory  was 
effected  on  this  picture.  Within 
the  next  few  days  contracts  for 
the  remaining  unsold  territory 
will  be  closed,  according  to  re- 
ports from  the  Burr  offices. 
"  Secrets  of  Paris "  is  expected 
to  have  a  wide  distribution  in  this 
country  and  abroad. 

The  Commonwealth  Film  Corp. 
will  distribute  "  Secrets  of  Paris  " 
in  New  York  State  and  Northern 
New  Jersey. 

Other  independent  film  exchanges 
which  have  closed  contracts  for 
the  distribution  of  this  picture 
are  the  Iron  City  Film  Exchange 
of  Pittsburgh,  which  will  dis- 
tribute over  West  Virginia  and 


Western  Pennsylvania;  H.  Lieber 
Company  of  Indianapolis,  for  the 
state  of  Indiana;  Major  Film 
Company  of  Boston,  who  will 
distribute  through  the  six  New 
England  states;  Metro  Film  Ex- 
change of  Philadelphia  for 
Southern  New  Jersey  and  East- 
ern Pennsylvania;  Skirboll 
Brothers  of  Cleveland  for  Ohio 
and  Kentucky,  and  Supreme  Film 
Company  at  Los  Angeles  for 
California,  Arizona,  Nevada  and 
the  Hawaii  Islands. 

William  M.  Vogel  of  New 
York  City,  has  bought  the  entire 
foreign  rights  for  "  Secrets  of 
Paris."  Mr.  Vogel  is  now  in 
Europe  relative  to  this  picture 
and  communications  to  Mr.  Burr 
point  to  a  rapid  sale  of  the  pic- 
ture to  several  important  Euro- 
pean distributing  agencies. 


Trade  Paper  Ad  Used  as 
Exhibitor  Aid 

The  eight  page  advertisement 
printed  in  the  motion  picture  trade 
papers  on  the  test  engagement  of 
the  John  Stahl  production  "The 
Dangerous  Age"  in  Paterson,  N.  J. 
is  being  sent  out  to  exhibitors  to 
aid  them  in  their  campaign  in  put- 
ting this  picture  over  big. 

All  of  the  stunts  employed  in 
the  Paterson  engagement  are  care- 
fully noted  in  this  eight  page  ad- 
vertisement. In  it  are  shown 
crossroad  signs,  several  tieups 
with  newspapers,  teaser  ads  used 
in  the  Paterson  newspapers,  copy 
of  a  booklet  that  is  being  supplied 
by  First  National  as  part  of  the  ac- 
cessories and  other  information 
valuable  to  showmen.  There  are 
enough  tie-ups  to  interest  three  or 
four  newspapers  at  once. 
_  First  National  reports  excellent 
bookings  and  play  dates  on  "The 
Dangerous  Age"  and  reports  from 
exhibitors  to  First  National  and  to 
the  Louis  B.  Mayer  Enterprises, 
show  that  it  is  drawing  big  nouses 
wherever  shown. 


Elab  orate  Set  in  Fox  Special 

Village  Built  and  Then  Wrecked  as 
Climax  of  "Town  That  Forgot  God" 


"  The  Town  That  Forgot  God," 
the  Fox  special  which  completed  a 
three-month  engagement  at  the  As- 
tor theatre,  New  York,  on  January 
7,  and  which  will  be  released  Feb- 
ruary 11,  has  definitely  established 
itself  as  a  super-attraction. 

Critics  of  the  New  York  news- 
papers have  described  the  storm 
and  flood  scenes  in  this  Fox  fea- 
ture as  the  most  realistic  and  vivid 
ever  presented  on  the  screen,  and 
as  the  crowning  achievement  in  the 
way  of  spectacular  water  effects. 

Harry  Millarde,  who  attained 
fame  as  the  director  of  "  Over  the 
Hill,"  has  won  new  laurels  for  his 
magnificent  direction  of  this  diffi- 
cult scene,  which  was  likewise  very 
dangerous  for  the  people  employed 
in  the  picture  and  the  directors  and 
cameramen  who  aided  in  making  it. 
Everyone  concerned  was  happy 
when  it  was  over  without  loss  of 
life  or  injury  to  anyone,  although 


many  people  had  narrow  escapes  in 
the  great  flood  scene.  To  produce 
this  tremendous  climax,  which 
shows  an  entire  village  swept  away 
by  a  torrent  of  water,  Fox  Film 
Corporation  went  to  great  expense 
and  nearly  six  months  of  labor. 

To  produce  this  tremendous  cli- 
max, fifty-two  buildings  were 
erected  in  a  valley  in  a  remote  sec- 
tion of  New  Jersey;  these  buildings 
including  houses,  lighted  and  fur- 
nished, concrete  streets,  a  church, 
several  halls,  and  various  stores, 
the  whole  constituting  a  small 
town. 

Twenty-one  thousand  cubic  feet 
of  concrete,  140,000  feet  of  lumber, 
and  210,000  shingles  were  used.  A 
concrete  dam,  21  feet  in  height,  was 
erected  in  this  valley,  accumulating 
4,320,000  gallons  of  water,  which 
were  let  loose  for  the  flood  scene. 
More  than  three  months  were  re- 
quired to  erect  the  set. 


Equity  Closes  Territorial  Sale 

Southern  N.  J.  and  Eastern  Pennsyl- 
vania Sold  on  "Has  World  Gone  Mad*' 


New  Jones  Vehicle  Is 
"The  Avalanche" 

Charles  Jones  has  a  new  picture 
called  "  The  Avalanche."  It  was 
directed  by  Emmett  J.  Flynn,  and  is 
said  to  have  a  sensational  effect  that 
will  put  a  new  feather  in  this  noted 
director's  cap.  Maurice  B.  Flynn 
and  Ruth  Clifford  are  prominent  in 
the  cast. 


It  was  announced  in  the  office  of 
Equity  Pictures  Corporation  this 
week  that  their  latest  "  Special " 
production,  "  Has  The  World  Gone 
Mad "  had  been  sold  to  Mr.  Ben 
Amsterdam  of  the  Masterpiece  Film 
Attractions  of  Philadelphia  for  the 
territory  of  Southern  New  Jersey 
and  Eastern  Pennsylvania. 

Mr.  Amsterdam  held  an  option 
on  "Has  The  World  Gone  Mad" 
due  to  the  fact  that  his  contract 
on  "What's  Wrong  With  The 
Women  "  contained  a  clause  where- 
by he  was  entitled  to  first  prefer- 
ence on  Daniel  Carson  Goodman's 
second  production  and  also  entitled 


Nineteenth  Annivei  sary 
Week  for  Fox 

Hundreds  of  exhibitors  are  show- 
ing one  hundred  per  cent  programs 
of  Fox  entertainments  this  coming 
week  to  mark  the  nineteenth  anni- 
versary of  William  Fox  as  a  pro- 
ducer of  motion  pictures.  Louis 
Roesenbluh,  in  charge  of  the  New 
York  Exchange,  is  highly  gratified 
by  the  spirit  of  cooperation  shown 
by  Fox  distributors  in  making  this 
anniversary  one  of  such  widespread 
importance,  demonstrating  to  the 
Public  that  Fox  Entertainments  are 
not  only  Quality  pictures  but  pos- 
sess all  the  concomitants  of  amuse- 
ment that  theatre-goers  look  for 
when  they  buy  tickets  at  the  box 
offices. 


Bosworth  Film  Released 
as  "The  Man  Alone" 

The  Anchor  Film  Distributors, 
Inc.,  announces  that  its  first  of  a 
series  of  features  starring  Hobart 
Bosworth  will  be  released  under 
the  title  of  "The  Man  Alone,'  'in- 
stead of  "  The  Law  of  the  Sea,"  as 
previously  announced. 

"The  Man  Alone"  is  a  Gold 
Seal  production.  It  was  produced 
by  the  Motion  Picture  Utility  Cor- 
poration of  San  Francisco.  Wil- 
liam H.  Clifford  directed  from  the 
continuity  prepared  by  Clarence 
Badger. 


to  refuse  it  if  it  did  not  meet  with 
his  approval  as  a  "  Special "  pro- 
duction. Consequently,  when  Mr. 
Amsterdam  came  to  the  Equity 
Office  this  week  to  exercise  his  op- 
tion, he  was  told  that  the  picture 
was  not  fully  completed  as  far  as 
titling  and  editing  was  concerned 
but  that  Sam  Grand  of  Boston  and 
Sam  Zierler  of  New  York  had  pur- 
chased it  for  their  territories  after 
seeing  but  three  reels  of  it. 

The  picture  was  screened  for  him 
to  the  best  advantage  possible  and 
although  titles  were  missing,  Mr. 
Amsterdam  closed  the  deal  for  his 
territory. 


Editor  Enthuses  Over 
"The  Hottentot" 

W.  Ward  Marsh,  picture  editor 

of  the  Cleveland  Plain  Dealer,  was 
enthusiastic  in  his  praise  of  Thomas 
H.  luce's  latest  First  National  re- 
lease "The  Hottentot."  Under  a 
two  column  headline  reading  "The 
Week's  Caution:  See  MacLean  in 
'The  Hottentot,'  he  wrote: 

"When  it  comes  to  listing  the 
best  pictures  for  1923,  the  annual 
habit,  we  feel  pretty  certain  'The 
Hottentot,'  the  Douglas  MacLean 
picture  in  the  Allen  this  week,  is 
going  to  be  in  that  group." 


February  3 ,  1923 


599 


NEW  THEATRE 

Construction  &  Equipment 
projection  Department  camera 

P.  M.  ABBOTT  TECHNICAL  EDITOR 

How  to  Divert  Clientele  to  Theatres 

Not  on  Main  Street 

Continuation  of  Articles  on  Selection  of  Electric  Signs  and  Marquee 

By  J.  M.  Shute,  Illuminating  Engineer 


THE  manager  of  a  motion  picture  thea- 
tre in  any  other  location  than  on  a 
White  Way  is  confronted  with  a  prob- 
lem in  the  choice  of  sign  equipment  almost 
as  great  as  in  the  case  of  the  larger  theatre. 
Naturally,  with  the  brightness  of  the  sur- 
roundings lower,  the  sign  for  such  a  theatre 
can  be  less  elaborate  and  hence  cost  less  to 
erect  and  operate  in  order  to  prevent  the 
advertising  cost  from  being  abnormally  high. 
However,  the  same  care  and  thought  must  be 
exercised  in  the  selection  of  a  display  lest  the 
advertising  value  be  lost. 

In  the  preceding  article  the  influences  of 
location  and  of  building  architecture  on  the 
type  of  sign  as  well  as  the  effects  obtainable 
from  the  sign  itself  were  taken  up  at  length. 
Thus  it  was  shown  that  the  class  of  patronage, 
attracted  due  to  the  location,  influenced  the 
choice.  It  also  was  pointed  out  that  architec- 
tural beauty  is  of  great  importance  for  any 
sign  and  that  the  resultant  combination  of 
every  building  and  sign  must  be  visualized 
in  order  that  the  completed  display  may  not 
prove  to  have  a  grotesqueness  and  appearance 
of  unbalance,  detrimental  to  the  desired  adver- 
tising value. 

Theatres  Not  Located  on  the  Main  Streeti 
of  Cities 

The  manager  finds  that  he  must  compete 
with  the  theatres  on  streets  where  the  crowds 
are  larger  due  to  multiplicity  of  attractions, 
yet  he  is  unable  to  rival  the  white  way  dis- 
plays in  splendor.  How  is  he  to  divert  the 
pleasure  seeker  to  his  attraction  and  yet  be 
economical  f 

Various  methods  have  been  tried  and  found 
to  be  successful.  One  of  the  best  for  increas- 
ing the  circulation  of  the  theatre  advertising 
is  to  operate  aside  from  the  usual  theatre  dis- 
play a  large  sign  located  at  some  prominent 
point  on  the  main  street.  Such  a  sign  must 
be  sufficiently  large  and  bright  to  draw  atten- 
tion from  the  surrounding  signs  while  the 
display  on  the  theatre  itself  can  be  less  elab- 
orate due  to  the  lower  surrounding  brightness. 
The  Branford  theatre  of  Newark,  located  off 
the  main  streets  of  the  city,  has  obtained  great 
success  by  following  such  a  course.  By  locating 
the  sign  shown  in  Figure  1  at  the  intersection 
of  the  two  principal  streets  a  very  decided 
increase  in  the  advertising  circulation  has  been 
obtained. 

Brightness 

For  the  theatre  sign  itself  the  manager  may 
plan  for  lower  wattage  consumption  without 
detracting  from  the  advertising  value  of  the 


Making  the  Most  of  Advertising 

THE  third  of  the  series  of  articles  on 
electric  signs  for  motion  picture  the- 
atres is  herewith  presented  and  con- 
tains perhaps  even  more  valuable  infor- 
mation and  practical  suggestions  for  the 
exhibitor  than  did  the  two  excellent  ar- 
ticles which  preceded.  It  requires  ex- 
cellent judgment  to  select  the  suitable 
type  and  size  of  electric  sign  which  will 
produce  the  greatest  drawing  attraction 
for  a  theatre.  However,  from  the  sug- 
gestions and  rules  which  are  laid  down 
by  J.  M.  Shute,  author  of  this  series  of 
articles,  it  facilitates  the  task  of  selecting 
the  proper  sign  for  any  particular  theatre. 
Also  the  subject  of  marquees  is  treated 
in  this  article. 

The  fourth  and  last  of  this  series  will 
appear  in  next  week's  issue  of  the  MO- 
TION PICTURE  NEWS. 


sign,  since  the  surrounding  brightness  is 
lower  than  that  of  the  White  Way.  However, 
it  must  be  remembered  that  brightness  is  the 
most  important  factor  for  drawing  attention, 
and  if  too  little  importance  is  attached  to  this 
detail  a  dull  and  uninteresting  display  will 
result.  One  of  the  best  means  to  make  the 
sign  less  costly  and  at  the  same  time  allow 
the  brightness  to  remain  sufficiently  high  to 
gain  attention  is  to  reduce  the  size  of  the  dis- 
play. Thus  the  total  number  of  light  sources, 
rather  than  the  amount  of  light  per  unit  area 
can  be  decreased. 

The  apparent  brightness  of  a  sign  in  this 
location  will  be  further  increased  if  the  entire 
sign  is  connected  to  a  flasher  so  that  it  may  be 
instantaneously  turned  on  or  off.  This  sudden 
flare  of  light  in  an  area  of  comparatively  low 
brightness  will  have  a  tendency  to  attract  more 
attention- than  the  same  brightness  used  in  a 
sign  which  is  burning  continuously. 

Pictures 

The  use  of  pictures  in  the  display  has  been 
shown  to  be  of  great  importance.  Naturally, 
in  this  case  the  picture  must  be  smaller  and 
more  simple  in  pattern.  Simplicity  is  an  asset 
in  this  phase  of  lighting  which  gives  the  dis- 
play more  punch  than  can  possibly  be  obtained 
from  very  elaborate  detail  unaccompanied  by 
great  size.  The,  films  usually  are  not  shown 
at'  this  type—ef-tbeatre  for  periods  of  time 
longer  than*one  week,  and  for  this  reason  sign 
pictures  descriptive  of  any  particular  film 
would  be  too  expensive.  Therefore,  the  design 


must  embody  a  flexibility  wide  enough  to  cover 
all  films  which  might  be  shown.  This  nat- 
urally leads  to  the  use  of  display  characteristic 
of  the  theatre  itself,  with  a  text  which  can  be 
changed  to  suit  the  film  being  featured. 

Motion  and  Border 

A  compensation  for  lack  of  a  large  picture 
display  often  is  made  by  the  use  of  an  elab- 
orate border  consisting  of  various  colors  com- 
bined in  different  ways  to  give  attractive  mo- 
tion effects.  While  the  motion  produced  in 
the  large  White  Way  display  often  is  an  imi- 
tation of  some  real  motion  due  to  the  size  of 
the  sign,  in  this  case  the  motion  will  have  no 
definite  meaning.  The  object  of  such  an  effect 
is  to  draw  the  attention,  thus  the  border  will 
assume  the  greater  part  of  the  attracting  power 
and  the  enclosed  message  will  carry  the  sell- 
ing power  of  the  display. 

The  border  has  another  effect  on  the  sign 
besides  that  of  increasing  the  attracting  power. 
It  increases  the  surrounding  brightness,  thus 
improving  the  legibility  of  the  enclosed  letters 
by  lessening  the  halation.  For  the  theatre 
sign  of  this  type  where  long  distance  read- 
ability is  less  essential  than  with  some  other 
type,  the  lighting  of  the  border  is  designed 
to  be  of  a  slightly  lower  intensity  than  that 
of  the  letters,  usually  by  employing  a  large 
number  of  smaller  lamps  so  necessary  to  carry 
out  the  desired  motion.  In  this  manner  the 
surrounding  brightness  is  increased  suf- 
ficiently to  improve  the  readibility  of 
small  letters  and  at  the  same  time  is  not 
so  powerful  that  it  detracts  from  the  selling 
power  of  the  message. 

An  example  of  this  type  of  border  which  has 
become  quite  common  is  one  employing  several 
lines  of  lamps,  each  of  a  different  color.  One 
line  is  lighted  at  a  time  and  revolves  about 
the  sign.  At  definite  intervals  this  color  circuit 
is  flashed  off  and  another  flashed  on  to  revolve 
in  a  similar  manner.  Such  a  method  modified 
slightly  for  each  particular  theatre  has  the 
advantages  of  attracting  not  only  by  a  scintil- 
lating colored  border  but  also  by  the  periodic 
change  from  one  color  to  another  and  yet  at 
any  given  time  has  a  comparatively  low  order 
of  brightness.  Figure  2  shows  a  good  ex- 
ample of  this  type  of  sign. 

Color  Effects 

Color  effects  should  be  used  whenever  pos- 
sible in  the  border  to  assist  the  motion  in 
attracting  attention.  Color  always  adds  va- 
riety and  interest  to  a  display.  However,  in 
the  seiection  of  these  colors  care  should  be 
(Continued  on  page  600) 


600 


Motion  Picture  News 


Fig.  1.  A  sign  of  this  type  located  in  a  promi- 
nent position  is  of  great  value  to  a  theatre 
located  on  a  side  street.  The  border  runs  con- 
tinuously, the  message  flashes  in  clear  lamps 
followed  by  the  arrow  brilliantly  illuminted 
in  red 

{Continued  from  page  599) 

taken  that  the  combination  be  such  as  to  make 
the  message  stand  out  by  contrast  and  not 
become  overshadowed  by  the  border  itself.  It 
has  often  been  noticed  that  the  letters  of  the 
text  have  been  illuminated  by  colored  lamps 
in  such  combinations  that  the  letters  them- 
selves become  indistinguishable.  Thus,  for 
example,  the  use  of  green  lamps  for  the  initial 
letter  of  each  word  and  red  lamps  for  the  other 
letters  should  always  be  avoided  since  the 
visibility  of  the  red  is  so  much  greater  than 
that  of  the  green  that  the  words  become  unin- 
telligible, due  to  the  fact  that  the  first  letters 
of  each  is  almost  invisible.  If,  however,  in 
the  same  message  the  green  lamps  were  re- 


placed by  yellow  lamps,  the  message  could 
easily  be  read  since  red  and  yellow  are  of 
approximately  the  same  visibility  and  yet  the 
colors  are  easily  distinguishable. 

Conclusion 

It  can  be  seen  from  the  foregoing  that  even 
though  the  manager  of  this  type  of  theatre 
has  fewer  effects  at  his  command  to  choose 
from  ,due  to  the  necessity  for  lower  cost  in 
electric  advertising,  he  must  use  as  great 
thought  in  combining  them  as  the  manager  of 
the  White  Way  theatre.  He  must  do  without 
the  use  of  a  large  picture  but  can  substitute 
for  it  an  attractive  border,  combining  color 
and  motion  effects  in  such  a  way  as  to  obtain 
the  desired  attractiveness.  Thus  by  exercising 
care  and  judgment  he  will  find  the  completed 
sign  will  be  attention  compelling  and  will  sell 
to  the  passerby  the  message  displayed. 

Theatres  Located  in  Suburbs  of  Cities  or  in 
Small  Towns 

The  managers  of  theatres  in  this  class  are 
confronted  with  problems  much  different  from 
those  affecting  the  preceding  classes.  In  this 
case  the  theatre  is  often  the  only  one  in  the 
locality  and  the  manager  is  not  called  upon 
to  rival  a  nearby  competitor  in  advertising  but 
to  prevent  possible  patrons  from  passing  by 
his  attraction  to  go  to  the  large  city  theatre. 
The  character  of  patronage  is  also  changed 
in  this  case  from  a  crowd  of  people  already 
on  the  street  seeking  diversion  to  a  group  of 
families  making  up  the  community. 

The  advertising  appeal  must  be  to  the  per- 
son in  the  home.  To  make  this  appeal  stronger 
the  advertising  of  each  theatre  must  be  adapt- 
ed to  its  own  particular  surrounding.  Thus 
one  located  in  a  wealthy  residential  suburb 
must  appeal  by  its  quiet  dignity  and  appear- 
ance of  refined  richness,  white  another  may 
need  a  more  flashy  type  of  advertising  to 
draw  the  attention  of  its  patrons. 

Desirable  Effects 
For  the  majority  of  theatres  in  this  class 
cost  prohibits  the  use  of  anything  but  a  simple 


display.  There  is  no  demand  for  a  sign  pic- 
ture or  any  intricate  flashing  border  to  make 
the  sign  draw  attention  from  others.  Though 
simplicity  is  absolutely  essential,  the  sign  must 
have  the  appearance  of  balance  in  its  propor- 
tions and  be  suited  to  the  structure  upon  which 
it  is  located. 

In  any  case  the  surrounding  brightness  i& 
so  much  lower  in  this  case  than  in  those  of 
the  preceding  types  discussed  that  there  will 
be  little  difficulty  in  obtaining  a  display  suffi- 
ciently brilliant  to  attract  attention.  In  some 
cases  a  slight  amount  of  color  judiciously  ap- 
plied will  furnish  added  charm  and  interest 
to  warrant  its  use.  Because  simplicity  is 
necessary  and  high  brightness  is  not  required 


Fig.  2.  The  above  sign,  70  feet  high,  is  of  great 
advertising  vahie  to  a  Cincinnati  theatre.    The  ■ 
double  border  is  lighted  by  SO  watt  concentrated 
filament  lamps  in  daylight  bulbs  and  the  letters 
by  SO  watt  lamps  in  clear  glass  bulbs 


very  effective  designs  in  enclosed  signs  may 
be  thought  out,  resulting  in  much  lower  cost, 
not  only  initially  but  also  in  operating  and 
maintaining  the  display  due  to  the  use  of  a 
few  high  wattage  lamps  rather  than  a  large 
number  of  smaller  ones. 

Desirable  Types 

Very  attractive  displays  consisting  of  let- 
ters and  border  outlined  by  small  glass  lenses 
or  bull's-eyes  made  of  either  colored  or  clear 
glass  have  been  used  for  this  type  of  sign  very 
effectively.  The  lighting  effects  are  produced 
by  lamps  of  a  much  larger  size  than  can  be 
employed  for  exposed  signs  located  within 
the  sign  behind  the  lenses.  Such  signs  need 
not  be  confined  to  the  continuous  burning  type 
since  a  little  care  in  the  size  and  spacing  of 
the  lamps  will  allow  the  use  of  rather  striking 
motion  effects  which  will  greatly  enhance  the 
attractiveness. 

A  theatre  display  of  this  type  is  shown  in 
Figure  3.  Its  design  is  particularly  well 
thought  out  and  its  brightness  is  well  above 
(Continued  on  page  602) 


Fig.  3.  The  suburban  theatre  finds  a  sign  of  this  type  lighted  from  the  interior  to  be  a  busi- 
ness getter  at  a  comparatively  low  cost.    The  letters  are  equipped  with  small  glass  lenses 

through  which  the  light  is  projected 


Interior  of  EASTMAN  THEATRE  from  Stage 
Rochester,  N.  Y. 


Russell  B.  Smith,  Engineer- Architect 


Seating  by  The  American  Seating  Company 


Jimericas  Tbremost  Theatres 


MERE  splendor  in  outward  appearance  will  not  make  a  theatre  chair. 
There  must  also  be  those  less  apparent  but  none  the  less  essential  quali- 
ties of  correct  construction,  skilled  workmanship  and  sound  materials 
that  make  for  dependable  and  satisfactory  service  over  a  long  period  of  time. 
With  so  large  and  important  an  investment  as  seating  for  auditorium  and  the- 
atre, years,  not  weeks  and  months,  must  be  the  measure  of  value. 

Theatre  owners  and  managers  of  longest  experience  know  well  that  under- 
neath the  beauty  and  good  taste  of  American  Seating  Company  theatre  chairs 
are  present  always  those  sterling  qualities  of  enduring  value  and  strength  that 
make  for  lasting  satisfaction  and  long  wear. 


jgkrrican  grating  Company 


NEW  YORK  CHICAGO  BOSTON  PHILADELPHIA 

113  W.  40th  St.  10  E.  Jackson  Blvd.       77-D  Canal  St.  705,  250  S.  Broad  St. 


602 


Motion  Picture  News 


Fig.  5.  The  Eastman  theatre  in  Rochester  has  erected  the  above  marquee  which  though 
simple  in  appearance,  gives  the  impression  of  richness  and  dignity.    All  signs  are  built  of 

copper  'ind  bronze 


{Continued  from  page  000) 
that  of  the  surroundings.  Well  designed, 
though  inexpensive,  displays  of  this  type 
greatly  aid  the  suburban  theatre  in  attracting 
patrons  from  the  surrounding  homes.  With- 
out such  a  sign  to  draw  their  attention  these 
same  persons  would  spend  considerable  time 
in  traveling  to  the  nearest  large  community 
to  pay  a  higher  price  to  see  the  same  film. 

Another  type  of  inexpensive  sign  which  can 
be  built  up  quite  attractively  for  such  service 
makes  use  of  white  opal  glass  in  place  of  the 
lenses.  Here  the  letter  is  one  solid  piece  of 
glass  in  a  metal  frame  and  is  raised  somewhat 
above  the  background  to  allow  better  lighting 
effects.  With  both  types  each  letter  can  be 
easily  removed,  thus  greatly  increasing  the 
flexibility  by  allowing  the  message  to  be 
changed  frequently.  Figure  4  shows  the  sign 
display  employed  by  one  of  the  larger  sub- 
urban theatres. 

Conclusion 

Although  the  manager  of  a  small  theatre  has 
very  few  choices  in  the  matter  of  possible  ef- 
fects due  to  his  necessity  to  keep  his  advertis- 
ing expenditure  low,  he  can,  by  careful  plan- 
ning, work  out  an  attractive  display.  If  suffi- 
cient judgment  is  used,  he  will  find  that  his 
simple  sign  has  great  influence  in  attracting 
patrons  from  the  surrounding  homes  to  his  the- 
arte.  The  selling  power  resulting  from  the  ex- 
penditure involved  in  erecting  and  operating 
the  sign  will  be  sufficient  to  reward  him  for 
his  choice  of  this  type  of  advertising. 

Theatre  Marquee 

The  main  purpose  of  the  theatre  marquee 
has  been  changed  radically  within  the  past 
few  years.  Its  original  object,  a  means  of 
protection  from  the  elements  to  patrons  pass- 
ing between  the  theatre  and  a  conveyance 
drawn  up  at  the  curb,  has  become  subordinated 
to  its  use  as  a  support  for  electric  advertising 
displays.  Through  careful  planning  the  mar- 
quee has  now  become  an  aid  to  the  theatre  in 
attracting  patrons. 

Although  the  general  shape  of  this  paart  of 
the  theatre  is  practically  standard,  the  mar- 
quee of  any  particular  theatre  may  be  dec- 
orated either  very  profusely  or  in  a  simple 


maimer,  depending  to  a  great  extent  on  the 
location  of  the  theatre  and  the  brilliancy  of 
the  surroundings.  Ihus  the  White  Way  the- 
atre would  naturally  require  a  much  more  or- 
namental and  brightly  lighted  marquee  than 
t  he  one  marking  the  entrance  of  the  small  town 
theatre 

.Regardless  of  the  location,  the  purpose  of 
the  electric  display  on  the  marquee  is  to  an- 
nounce to  the  passing  the  name  of  the  the- 
atre, and  the  name  of  the  attraction  presented 
within.  The  display  is  at  a  relatively  short 
distance  above  the  passerby  and  must  be  of  a 
nature  to  attract  and  not  repel.  To  retain 
this  attractive  power  there  must  be  nothing  in 
the  nature  of  the  sign  to  annoy  the  observer. 
For  this  reason  care  must  be  exercised  that 
glaring  lights  are  avoided,  since  nothing  can 
annoy  and  decrease  the  attracting  power  more 
than  a  display  so  brilliant  that  it  is  blinding 
to  the  eye.  A  good  approach  counts  for  a 
great  deal  and  a  would-be  patron  is  often 
driven  away  from  a  theatre  due  to  the  use  of 
too  brilliant  lighting  near  the  entrance.  The 
psychological  effect  is  such  as  to  create  the 
belief  that  the  interior  will  carry  out  to  a  great 
extent  the  principles  embodied  in  the  lighting 
of  the  exterior. 

Desirable  Effects. 

The  theatre  located  in  a  brightly  lighted 
portion  of  a  large  city  finds  it  necessary  to 
display  its  text  in  letters  lighted  by  exposed 
lamps,  to  employ  a  border  around  these  letters 
and  also  in  most  cases  some  decorative  scrolls 
in  the  form  of  stars  with  emanating  rays, 
fountains,  flags  or  other  attention  compelling 
objects.  Color  must  be  used  not  only  to  sub- 
due the  glaring  brilliance  of  the  lamps  but  to 
add  richness  to  the  display.  Motion,  to  lend  an 
appearance  of  reality  to  the  decorative  objects 
and  to  attract  the  attention  of  passersby,  is 
essential  to  such  a  display.  All  of  these  desir- 
able effects  must  be  combined  in  such  a  man- 
ner as  to  insure  attention  from  the  surround- 
ing brilliant  attractions,  and  yet  not  be  over- 
done to  the  extent  of  creating  a  blinding  glare. 
(See  Fig.  5.) 

The  smaller  theatre,  with  less  brilliant  sur- 
roundings, must  attract  with  even  less  bril- 
liancy than  the  larger  theatre.     In  this  case 


exposed  lamps  of  even  the  smaller  sizes  would 
cause  a  contrast  with  the  surroundings  so  great 
as  to  distract  and  not  attract.  Therefore,  the 
text  which  ii  mo^t  important  must  be  made  up 
of  letters  lig.ited  li'jm  the  interior.  Letters 
of  either  the  bullseye  type  (shown  in  Fig.  3) 
or  of  the  \.,.Le  opal  glass  type  (shown  in 
Fig.  4)  are  inDst  commonly  used  and  give  the 
best  results  for  this  type  X>f  marquee  The 
letters  are  sufficiently  brilliant  to  attract  at- 
tention and  at  the  same  time  produce  no  blind- 
ing glare  detrimental  to  readability.  Texts 
made  up  in  this  manner  are  easily  changed, 
thus  allowing  a  flexibility  so  neeessary  to  pre- 
vent high  advertising  cost.  The  lamp  cost  is 
also  decreased  when  letters  of  one  of  these 
types  are  employed  due  to  the  use  of  a  few 
large  lamps  instead  of  a  multiplicity  of  smaller 
ones. 

The  choice  for  lamps  for  use  in  signs  is  of 
great  importance,  since  the  ultimate  result  is 
either  created  or  destroyed  by  this  choice. 
For  this  reason  the  final  article  of  this  series 
will  deal  entirely  with  the  proper  lamp  equip- 
ment required  by  the  various  types  of  signs 
which  have  been  discussed. 

This  concludes  the  third  article  on  electrie 
signs  for  motion  picture  theatres,  which  has 
been  written  by  J.  M.  Shute,  illuminating  en- 
gineer. The  readers  who.  have  been  following 
this  series  have  found  some  exceedingly  valu- 
able information  and  practical  aids  on  the 
choice  of  electric  signs  for  the  theatre. 


[The  fourth  and  final  article  of  this  serie 
will  appear  in  next  week's  issue. — Editor's 
Note.] 


Gold  Seal  Machines  Selling 

A  notice  has  been  received  that  Gold  Seal 
Automatic  Ticket  Machines  have  recently  been, 
installed  in  the  Morningside  theatre  in  New 
York ;  the  Colonial,  Strand,  San  Toy  and  Ar- 
cadia theatres  in  Reading,  Pa.;  the  Albany, 
Regent  and  Arbor  theatres  in  Albany,  N.  Y. 
The  general  report  also  acknowledges  the  fact 
that  all  indications  show  increasing  business 
in  this  company. 


Fig.  4.  The  use  of  an  exposed  lamp  sign  in  com- 
bination with  a  marquee  fitted  with  opal  glass 
letters  lighted  from  the  interior  is  the  advertis- 
ing medium  employed  by  this  suburban  theatre 


F  ebruary  3  ,  1923 


603 


Better  equipment 


CONDUCTED  BY  E.  T.  KEYSER 


Work  Commenced  on  CrandalVs 


$650, 000  Tivoli  in  Wx 


gton 


OX  Monday,  December  4.  work  pre- 
liminary to  the  construction  of  Cran- 
dall's  new  Tivoli  Theatre,  at  Four- 
teenth Street  and  Park  Road,  Northwest, 
was  begun  in  Washington  and  two  days__ 
later  announcement  was  made  that, 
Crandall  had  acquired  control  ofUj^^arden 
theatre  on  Ninth  Street  hvh)t^)  D  and  E 
Streets,  Northwest,  to J^fnown  hereafter 
as  Crandall's  Ccn^r^Theatre.  ^Detailing 
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HOW  THE  TIVOLI  THEATRE  WILL  APPEAR  ON  COMPLETION 
Reproduced  from  Architect's  Wash  Drawing  of  the  New  $650,000  House,  Now  Building  for  Harry  M.  Crandall  in  Washington,  D.  C. 


604 


Motion    Picture  News 


Rothaf el  Inaugurates  Use  of  Invention  to 
Relieve  Rigors  of  Rehearsals 


T  ATE  last  Saturday  night,  for  the  first 
time  in  histrionic  annals,  a  director  sat 
far  back  in  one  of  the  largest  theatres  in  the 
world  and  directed  an  Entire  program's  re- 
hearsal without  once  leaving  his  seat  or  rais- 
ing his  voice  above  its  normal  pitch. 

In  the  Capitol  theatre,  by  means  of  the  am- 
plifying apparatus  which  the  Western  Electric 
Company  terms  its  Public  Address  System, 
Samuel  L.  Rothafel  accomplished  in  but  a  few 
hours  what  heretofore  has  been  a  well  nigh 
night-long  task.  Formerly  the  working  out 
of  the  intricate  and  beautiful  lighting  effects 
characteristic  of  Capitol  presentations  entailed 
a  great  physical  effort  on  the  part  of  Mr. 
Rothafel,  as  well  as  a  prolonged  strain  on  his 
voice,  for  he  had  to  walk  from  one  part  of  the 
theatre  to  another  and  shout  into  a  megaphone 
in  order  to  make  his  instructions  heard  by  the 
jnen  in  distant  parts  of  the  theatre. 

This  is  no  longer  necessary.  The  Public 
Address  System  makes  his  voice  clearly  audi- 
ble to  every  person  who  looks  to  him  for  in- 
structions,— no  matter  in  what  part  of  the 
theatre  that  person  may  be, — in  the  projection 
booth,  the  spot  light  room  above  the  booth,  at 
the  switchboard  behind  stage  or  at  the  conduc- 
tor's stand  on  stage. 

A  microphone  so  designed  that  every  grada- 
tion of  tone  is  faithfully  reproduced,  and  so 
sensitive  to  the  speaker's  voice  that  it  will 
j>ick  up  his  words  at  a  distance  of  ten  feet,  is 
placed  on  a  table  in  the  back  of  the  house 
where  Mr.  Rothafel  usually  sits  when  direct- 
ing rehearsals. 

Comfortably  seated  within  some  feet  of  this 
transmitter  Mr.  Rothafel  gives  his  directions 
in  an  ordinary  conversational  tone.  They  are 
transmitted  to  the  Western  Electric  vacuum 
tube  amplifier  and  thence  projected  to  all 
parts  of  the  stage  and  house  by  the  loud  speak- 
ing projectors.  These  projectors  are  not  un- 
sightly. When  desired,  it  can  be  arranged  to 
keep  them  out  of  sight  altogether  by  conceal- 
ing them  in  the  house  decorations. 

In  commenting  upon  the  amplifiers  which  he 
"had  put  to  such  a  novel  use,  Mr.  Rothafel  said, 
"  When  the  Western  Electric  Company's  am- 
plificationists  told  me  that  the  man  up  in  the 
projecting  room  and  the  man  in  the  spotlight 
room  could  clearly  and  distinctly  hear  direc- 
tions spoken  in  an  ordinary  conversational 
tone  by  a  speaker  sitting  in  the  last  row  under 
the  balcony,  it  seemed  incredible.  But  it  was 
verv  evident  at  the  rehearsal  that  mv  voice 


was  clearly  audible  to  everyone  no  matter  in 
what  part  of  the  theatre  he  was.  That  means, 
by  use  of  the  amplifier  I  can  direct  rehearsals 
much  more  easily  and  comfortably  because  I 
need  not  shout. 

"  The  amplifying  system  seems  to  have  elim- 
inated the  problem  of  acoustics,  since  it  is  ap- 
parently able  to  carry  the  voice  very  nearly, 
if  indeed  not  perfectly,  to  any  part  of  the 
theatre." 


Cross-section  of  projection  lens  made  by  the 
Projection  Optics  Co. 

New  Lens  Placed  on  Market 

The  Projection  Optics  Company,  Inc.,  of 
Rochester,  N.  Y.,  has  designed  a  new  projec- 
tion lens  for  which  they  make  many  claims. 
It  is  said  that  the  construction  of  this  new 
lens  deviates  radically  from  all  the  previous 
types  heretofore  known  and  has  been  evolved 
under  the  constant  consultation  and  co-opera- 
tion of  some  of  the  leading  projectionists  in 
the  country. 

The  length  of  the  lens  is  such  that  it  permits 
the  rear  element  to  come  as  close  as  possible 
to  the  gate  and  therefore  gather  in  the  max- 
imum amount  of  light  rays.  Special  attention 
is  also  called  to  the  claims  for  the  superior 
color  correction,  to  the  perfect  central  defini- 
tion and  flatness  of  field.  This  lens  is  now 
being:  tried  in  several  theatres. 


Regards 


from  British 
A  frica 


East 


About  six  months  ago  the  editor  of  this  de- 
partment wrote  Herford  T.  Cowling,  the  re- 
nowned world  traveling  cameraman,  and  has 
just  received  a  reply  to  his  letter.  Cowling 
informs  us  that  he  is  now  chasing  big  game 
in  British  East  Africa  and  writes: 

Dear  Mr.  Abbott:   Thanks  for  your  letter 


of  August  17th,  just  reached  me  here  in 
Africa. 

Herewith  a  few  pictures  "  in  action."  Have 
been  making  some  very  fine  pictures  out  here. 
Am  on  a  trip  around  the  world.  Best  luck. 
Sincerely,  H.  T.  COWLING. 

P.  S. — The  pictures  show  how  one  has  to 
cover  the  camera  and  wait  around  water  holes 
for  animals.  If  you  publish  any  please  save 
me  a  copy. 


Condensed  Course  in  Motion 
Picture  Photography. 

THE  MOTION  PICTURE  NEWS 
has  been  exceedingly  fortunate  in 
securing  the  exclusive  rights  for  pub- 
lishing in  a  series  of  articles  in  this  de- 
partment the  book  "  Motion  Picture  Pho- 
tography," by  Carl  Gregory  and  pub- 
lished by  the  New  York  Institute  of  Pho- 
tography. Undoubtedly  this  book  rep- 
resents the  finest  work  that  has  ever 
been  written  on  motion  picture  photog- 
raphy in  that  it  treats  with  accuracy  and 
intelligence  all  the  various  phases  of  this 
part  of  motion  pictures.  Not  only  does 
the  text  contain  the  most  valuable  of  in- 
formation but  is  also  written  in  a  very 
interesting  way.  A  few  of  the  subjects 
which  are  treated  in  this  book  are  "  Fas- 
cination of  Cinematography,"  "  The  Na- 
ture of  Light,"  "  The  Motion  Picture 
Camera,"  "  Cinematograph  Lenses,"  "  Fo- 
cusing the  Camera."  "  How  to  Prepare 
Photographic  Solutions,"  "  Development 
of  the  Negative,"  "  Cutting  and  Editing  " 
and  many  other  phases  of  this  general 
type  of  work. 

This  series  of  articles  which  will  take 
up  in  the  course  of  time  the  greater  part 
of  this  book  will  be  started  in  this  de- 
partment in  next  week's  issue  of  the 
NEWS. 


California  Theatre  Co, 
Will  Build 

Edward  A.  Johnson,  president  of  the  Cali- 
fornia Theatre  Company,  announces  that  a 
half  million  dollar  theatre  and  office  building 
will  be  erected  on  upper  State  Street.  The 
lot  is  80  feet  wide  on  State  St.  and  225  feet 
deep.  The  plans  call  for  a  theatre  on  the 
first  two  floors  and  offices  on  the  upper  six. 
The  style  of  construction  is  Spanish  Corin- 
thian entirely  in  harmony  with  the  traditions 
of  Santa  Barbara.  Building  will  be  rein- 
forced concrete  and  steel  and  the  construction 
most  modern.  The  projection  booth  will  be  o 
the  ground  floor  and  assure  perfect  projection. 


Views  received  from  Herford  T.  Cowling,  noted  cameraman,  who  is  no  w  in  British  East  Africa  photographing  wild  animals.  On  left  is  shozvn 
how  the  camera  is  camvflauged  to  make  i!  inconspicious.    The  center  vie  w  is  Mr.  Cowling's  Safari  en  route  and  on  the  right  is  Mr.  Cowling  and  a 

gun  bearer  waiting  at  a  water  hole 


February  3 ,  1923 


605 


THE  VALLEN  AUTOMATIC 
CURTAIN  MACHINE 


Noiseless 
Positive 
Foolproof 
Economical 
Guaranteed 


E.  J.  Vallen  Electrical  Co. 


13  So.  Canal  St. 


Akron,  0  hie 


NFORMATION  for 
Theatre  Owners,  Pro- 
jectionists, Cameramen, 
Studio  men,  etc.,  is  available 
thru  the  Transactions  of  the 
Society  of  Motion  Picture 
Engineers. 


Office  of  Secretary,  Room  402 
729  Seventh  Avenue 
New  York  City 


H.  ROBINS  BURROUGHS 

M.  AM.  BOC.  C.  EL 

THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


Little  Stories  of 


Successful  Exhibitors  No.  3 


Marcus  Loew 


Marcus  Loew  is  the  head  of  the  largest  chain  of  motion 
picture  and  vaudeville  theatres  in  the  world.  Born  in 
Xew  York,  he  started  his  commercial  life  as  a  printer; 
later  he  became  a  furrier,  in  which  business  his  failure 
was  merely  a  stepping-stone  to  Success.  For  at  this 
point  he  turned  to  the  "  movies,"  opening  up  in  a  small 
store,  where  by  turns  he  cashiered,  and  took  tickets, 
after  which  he  would  close  the  door  and  run  the 
projector. 

From  so  humble  a  start,  Marcus  Loew  has  risen  to  a 
point  where  it  is  an  actual  fact  that  he  is  never  quite 
sure  as  to  how  many  theatres  he  owns.  One  or  more 
•may  have  been  added  to  his  chain  by  one  of  his  ex- 
ecutives while  Loew  is  indulging  in  his  favorite  pastime, 
golf;  and  it  is  only  by  consulting  his  accountant  that 
he  can  definitely  know  how  many  houses  are  on  his 
circuit. 

Naturally.  Mr.  Loew  sees  to  it  that  his  interests  are 
conserved  by  efficient  management.  And  when  a  new 
Loew  theatre  is  opened,  a  GOLD  SEAL  Automatic 
Register  is  right  in  front.  The  new  Loew's  State,  one 
of  the  most  beautiful  theatres  in  the  world,  has  its 
GOLD  SEAL  equipment  and  so  have  over  a  hundred 
other  Loew  houses. 

GOLD  SEAL  is  the  Mark  of  Perfection — and  the 
GOLD  SEAL  Automatic  ticket  selling  machine  will 
give  you  the  utmost  in  service,  the  lowest-cost  upkeep, 
and  never-failing  operation.  There  are  25  Reasons  Why 
a  GOLD  SEAL  will  make  as  well  as  save  money  for 
you.    Write  for  them  today. 


Automatic  Ticket 
Register  Corporation 

Largest  in  the  World 
1782  Broadway,  New  York  City 


NOTE:  —  Distributors  in  prin- 
cipal cities.  Write  lor  name  of 
nearest  one. 


Latest  GOLD  SEAL 
Model  Automatic 
Ticket  Register  as 
used  in  Loew's  New 
State  Theatre,  New 
York  City. 

TICKETS  TICKETS  TICKETS 

We  print  25,000  miles  of  tickets  every  year, 
for  both  machine  and  hand  sale. 
Write  for  our  low  prices. 


PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN'S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,  N.J. 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  B.ROADWAY  702  SOUTH  WABASH  AVENUE  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO.  ILL.  SAN  FRANCISCO,  CAL. 


606 


Motion    Picture  News 


National  Anti-Misframe  League  Forum 


AN  interesting  letter  has  been  received 
from  Wesley  Trout,  of  Enid,  Okla., 
who  gives  some  ideas  of  his  own  on 
the  proper  manipulation  of  the  various  appa- 
ratuses that  are  used  in  the  projection  depart- 
ment. There  are  several  points  that  are 
brought  up  in  his  letter  which  will  probably 
help  some  of  the  projectionists  in  operating 
their  equipment.  The  projectionist  from 
Oklahoma  says: 

"  The  following  advice  on  motors,  genera- 
tor sets,  etc.,  will  be  of  big  help  to  projection- 
ists in  order  to  secure  better  results  from  their 
projection  room  equipment. 

The  Care  and  Operation  of  Motors 

"  Before  starting  a  new  motor  or  a  generator 
fill  the  oil  reservoirs  with  the  best  quality  of 
clean  dynamo  oil;  overflow  plugs  must  always 
be  kept  OPEN.  Remember  that  the  oil  should 
be  withdrawn  occasionally  and  fresh  oil  put 
in  the  oil  reservoirs.  The  old  oil  may  be 
filtered  and  used  again. 

Overheated  Motor  Bearings 

"  A  hot  bearing  may  be  the  result  from  one 
or  more  of  the  following  causes :  faulty  lubri- 
cation, grit  or  other  foreign  matter  in  the 
motor  bearings,  insufficient  lubrication;  arma- 
ture may  not  be  centered  with  respect  to  pole 
pieces;  side  pull,  which  is  due  to  magnetic 
pull  on  the  armature.  The  projectionist  should 
remember  that  only  the  very  best  of  oil,  free 
from  sediment  and  grit  should  be  used  for 
the  lubrication  of  motor  bearings;  the  ordi- 
nary machine  oil  that  is  supplied  with  the 
projector  will  never  do  and  should  not  be  used 
under  any  condition;  it  is  too  thin  for  this 
class  of  work;  all  the  oil  cups  should  be  kept 
clean  and  well  filled,  and  remember  that  the 
oil  rings  should  be  watched  to  see  that  they 
carry  the  oil  properly  up  to  the  motor  bear- 
ings and  the  shaft. 

Rough  Motor  Shaft 

"  A  rough  shaft  may  be  caused  by  dirt,  grit 
or  overheating.  The  roughness,  if  not  too  ex- 
cessive, can  be  taken  out  by  the  use  of  a  little 
emery  cloth,  but  the  projectionist  should  take 
great  care  to  remove  all  grit  and  filings  when 
the  job  is  done.  Now  if  the  roughness  is  too 
great  that  it  cannot  be  taken  out  with  the  use 


Coming  Soon 

BEGINNING  in  two  or  three  weeks 
this  projection  department  of  the 
NEWS  is  planning  on  running  a 
series  of  articles  dealing  with  electricity, 
optics,  etc.,  which  will  prove  both  very 
interesting  as  well  as  exceedingly  helpful 
to  the  projectionist.  This  series  will  be 
written  in  such  a  way  that  it  will  be  un- 
derstandable to  everyone  and  will  be 
presented  in  short  write-ups  each  week, 
thus  giving  the  readers  plenty  of  time 
digest  and  thoroughly  assimilate  the 
knowledge  therein  contained. 

It  will  be  of  interest  to  the  projectionist 
to  know  that  on  another  page  of  the 
Technical  Department,  beginning  in  the 
next  issue  will  be  run  a  series  of  extracts 
from  the  book  on  a  condensed  course  in 
"  Motion  Picture  Photography."  This 
book  was  written  by  Carl  Gregory  who 
is  undoubtedly  one  of  the  best  informed 
men  on  motion  picture  photography. 
This  book  is  published  by  the  New  York 
Institute  of  Photography.  Through  the 
courtesy  of  the  publisher,  the  NEWS  is 
to  have  the  exclusive  privilege  of  pub- 
lishing any  part  of  this  book.  This  book 
not  only  contains  information  dealing 
with  motion  picture  photography  but  also 
deals  with  such  subjects  as  "  The  Nature 
of  Light,"  "  Optics,"  etc. 

The  editor  strongly  advises  every  pro- 
jectionist to  read  both  of  the  above  men- 
tioned series  of  articles  both  from  the 
standpoint  of  interesting  reading  and  also 
the  valuable  information  that  will  be  de- 
rived therefrom. 


of  emery  cloth,  it  will  then  be  necessary  to 
remove  the  armature,  and  have  the  shaft 
smoothed  up  in  a  lathe. 

General  Care  of  Generators 

"  Remember  to  keep  the  generator  clean  at 
all  times.  Keep  the  commutator  clean  (but 
do  not  use  sandpaper  or  emery  cloth  on  it). 
If  the  commutator  becomes  dirty,  hold  a  small 
pad  of  coarse  canvas  or  cheesecloth  against 
its  surface  while  the  machine  is  running,  and 
then  when  free  of  dirt  wipe  the  surface  with 
a  clean  piece  of  cheesecloth  that  is  slightly 
moistened  with  pure  vaseline.    If  this  advice 


is  followed  you  will  have  very  little  trouble 
with  your  commutator. 

"Remember  to  not  let  the  carbon  brushes 
become  too  short,  as  this  is  the  cause  of  much 
sparking.  A  new  set  should  be  installed  when 
they  become  too  short. 

"  Most  all  machines  have  ball-bearings,  and 
they  require  a  very  small  amount  of  lubrica- 
tion. There  is  no  use  of  flooding  your  bear- 
ings with  oil. 

"  In  the  ordering  of  parts  for  your  genera* 
tor  set  you  should  remember  to  give  the  name, 
serial  number  and  state  make  of  machine.  It 
is  the  best  plan  to  order  all  your  parts  direct 
from  the  factory;  this  will  insure  you  getting 
the  proper  parts  and  will  cause  you  less  trou- 
ble in  the  long  run. 

"  Remember  Jhat  motor  generator  seta 
should  be  installed  in  a  clean,  dry,  well  ven- 
tilated location  and  near  as  it  is  possible  to  the 
arc  lamps  which  it  is  to  operate.  Inaccessible 
locations  should  be  avoided,  as  such  locations 
will  result  in  the  machine  being  neglected  by 
the  projectionist,  allowed  to  become  dirty  and 
perhaps  damaged. 

"  It  is  very  important  that  the  brushes  make 
perfect  contact  with  the  commutator,  and  to 
secure  good  contact  it  is  important  that  both 
brushes  and  commutator  be  kept  very  clean 
at  all  times. 

"  The  lamp  side  of  most  all  generator  sets 
does  not  require  fuses,  as  the  generators  are 
so  constructed  that  they  will  protect  them- 
selves in  case  of  an  overload." 

On  a  recent  visit  to  Denison,  Texas,  I  found 
screen  results  to  be  very  pleasing  at  most  all 
the  theatres.  At  the  Rialto  I  found  brother 
Carl  Newton  projecting  pictures  with  two  lat« 
type  Simplex  projectors,  with  which  he  was 
projecting  a  clear,  steady  picture.  During  the 
showing  of  a  feature,  while  I  was  in  the  thea- 
tre, the  light  was  well  attended,  the  picture 
was  steady,  plenty  of  amperage  used  to  make 
the  picture  clear  and  brilliant.  New  inter- 
mittent sprockets  and  star  and  cam  are  kept 
on  hand  with  plenty  of  other  repair  parts  in 
case  of  a  breakdown. 

At  the  Arcade  brother  Lynn  McHanson  was 
in  charge  of  the  projection,  and  he  was  pro- 
jecting very  pleasing  screen  results  with  a 
Powers  6-A  and  an  old  model  Simplex.  The 
picture  was  fairly  steadv  and  the  light  was 
(Continued  on  page  608) 


Blank  for  New  League  Members 

Member's  Name   


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a  motion  picture  projectionist  who  has  the  interest 
^  of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blanks  for  membership  in  the  N.  A.  M.  please  enclose  Hventy-five  cents  for  a  membership  button 


February  j,  1923 


607 


Constructing  and  Equipping 
Theatres 

The  Motion  Picture  News 
helps  exhibitors  secure 
proper  equipment  and 
recommendations. 


Address  your  inquiries 
to  the 

TECHNICAL  DEPT. 


"The  Ticket  Machine  You  Will  Eventually  Buy" 


SIMPLEX  TICKET  REGISTER 

Used  and  endorsed  by  the  leading  exhibitors  everywhere 
Two  New  Models 
Flush  Top  Plate,  also  keys  below  Top  Plate 

Our  price  will  interest  you  

Let  us  print  your  tickets.     You  will  be  satisfied 
Accuracy,  Quality  and  Service 

World  Ticket  &  Supply  Co.,  Inc. 
1600  Broadway,  New  York  City 

Bryant  5*71 


Mr.  Theatre  Owner— Face  The  Facts 

Statistics  show  that  90%  of  the  Film  Fires  originate  in  the  projector. 

The  owner  carries  Grave  Responsibility  for  the  Safety  of  his  patrons  against  Fire  and  Panic  and  is 
forced  to  face  serious  loss  even  though  covered  by  insurance. 


The  National  Board 
of  Fire  Underwriters 
Says 


Affords  Protection 
Against 
Film  Fire 


Insurance  is  only  a  partial  cure  of  the  results  of  fire  at  heavy  cost 

lUwh'll  Prevents  Fire  and  the  Investment  is  Small 


"  An  ounce  of  prevention  is  worth  a  pound  of  cure."  And  yet  this  prevention  costs  many  times 
less  than  the  partial  cure. 

Think  This  Over   I  THE  "J^f"  CO.,  752  S.  Wabash  Ave.,  Chicago,  111. 

or  Southern  Address,  1324  E.  Front  St.,  Ft.  Worth,  Texas 
Mail  particulars 

Nartie   -  

Address   


and 

Be  Fair  to  Yourself 


o08 


Motion  Picture  News 


•usiness 
fe  rings 


Wo  buy  opera  chairs,  projection  machines,  com- 
pensarcs,  generators  and  all  new  or  used  theatre 
equipment.  Movie  Supply  Company,  S44  South 
Wabash  Avenue,  Chicago,  III. 


BUYS,   SELLS  OR  LEASES 
THEATRES  FOR  YOU 

I  have  a  large  list  of  clients  for  large  and  small  theatres. 
Quick  reliable  action  assured. 

HARRY  LAZARUS 

REALTOR  &  BUSINESS  BROKER 

37  TEN  EYCK  BLDG.  ALBANY,  N.  Y. 


Flashing  Signs 
Are  Eye  Catchers 

S5%  of  the  sign  flashing  of  the 
country  is  done  by  Re  CO  Flush- 
ers.  Let's  tell  you  how  eco- 
nomically and  reliably  they 
would  flash  for  you. 

f>  EYXOMJ  CI 

M  ^J^"'  »'C  COMf*NT\^ 

Mfrs.  of  Reco  Color  Hoods  a  ml  Motors 
2628  W.  Congress  Street,  CHICAGO 


OF 
all 
kinds 


m 


Write 

for 
Samples 


HVELDON,WILLIAMS  &  LICK 

PORT  SMITH,  ARK. 


NEWMAN  MARQUISE 

Look  best  and  cost  much  less.  Made  in 
twenty-eight  standard  types,  and  in 
special  styles  to  your  order. 

We  also  make  brass  door  hardware,  exit 
signs,  wickets  and  collapsible  gates. 

Write  for  Catalog  "  N." 

NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  W.  Washington  St.      Chicago,  111. 


Theatre  and  Exchange  Mailing  list  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  in  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to  60%  in  post- 
age, etc 

MOTION  PICTURE  DIRECTORY  CO. 
244  Wast  42nd  St.      Pkm.  Bryant  SIX      New  York 
Addreiaing  Printing 


(Continued  from  page  606) 

just  fair.  Pictures  are  run  rather  slower  than 
they  should  have  been.  This  is  a  small  picture 
bouge,  running  from  12  p.  m.  to  11  p.  m. 

The  Queen  theatre  is  running  pictures  and 
using  two  Powers  No.  6-A's,  and  brother  H. 
Moore  is  getting  fairly  good  screen  results. 
There  is  room  for  some  improvement.  Mr 
Moore  is  the  business  manager  of  Local  No 
280, 1.  A.  T.  S.  E.  and  M.  P.  M.  0. 

The  Local  is  forging  right  to  the  front  with 
new  members  and  has  now  a  very  nice  sizt 
membership  for  a  small  local.  Brother  W.  T. 
Looney  is  the  secretary  and  Albert  Owens  is 
the  president.   The  Local  meets  once  a  month. 


Dear  Ed.: 

Just  a  few  lines  to  let  you  know  that  I  am 
still  alive  and  did  not  forget  about  you.  I 
am  sending  $4.00  for  the  News  for  two  years. 
The  News  is  a  good  book. 

Send  me  a  supply  of  labels,  please,  for  I 
am  almost  out  of  them.  I  am  still  working 
at  the  Orpheum  theatre  and  having  a  good 
light  and  clear  picture.  The  boss  just  got  a 
new  set  of  carbon  jaws  because  by  the  time 
I  would  have  2,000  feet  of  film  run  through 
the  old  jaws  would  be  red  hot.  So  I  am  going 
to  try  and  see  how  the  new  jaws  work.  The 
boss  is  talking  about  building  a  new  theatre 
in  the  Spring. 

Guess  I'll  hang  up  this  time. 
Truly, 

Andrew  J.  Gmitter,  No.  1517, 

Orpheum  Theatre, 
K.  Mauch  Chunk.  Pa. 


Dear  Editor: 

I  just  received  my  button  and  membership 
card  with  my  labels.  You  can  guess  how  well 
pleased  I  was  to  get  them  and,  believe  me,  I 
am  using  them  for  all  there  is  in  it  and  am 
getting  better  results  out  of  the  exchanges 
since  I  have  joined  the  League.  As  I  have 
to  get  busy  1  will  close  and  will  write  more 
next  time. 

Here's  hoping  the  N.  A.  M.  L.  success  in 
the  future. 

William  J.  Zimmerman,  No.  1923, 
Englewood,  Tenn. 


Improvements  on  Aerial 
Photography 

Vice  Consul  Dawson  at  Paris  reports  that 
the  French  laboratories  in  Milan,  Italy,  have 
perfected  some  invaluable  improvements  in 
aerial  photography  which  is  fine  for  the  news 
reel  boys.  Plates  are  perfect  in  all  details, 
being  planimetric  and  altimetric.  and  arc 
traced  continuously  and  automatically  by  the 
operator.  Photographs  in  series  can  be  made 
as  plates  can  be  changed  in  five  seconds  dur- 
ing the  flight,  even  with  different  magazines. 
Inaccessible  places  can  be  photographed  from 
any  height. — Knappen. 


WE  CAN  SERVE  YOU  IN 
MANY  WAYS 

Projection  machines  overhauled  and  repaired. 

We  make  your  old  machines  good  as  new. 
Best  equipped  machine  shop,  expert  mechanics. 
Prompt  service,  reasonable  prices. 


Making  Screens  is  a  fine  art.     We  make  the 

best  in  the  country.  We  also  recoat  old 
screens.     Get  our  quotations. 


We  can  furnish  your  weekly  supply  of  slides, 

photos  and  posters  (all  productions)  at  a 
saving  of  fifty  per  cent.  Complete  service, 
prompt  shipment.  Write  for  price  list  and 
order  blanks. 


For  Sale.     Entire  equipment  purchased  from 

five  theatres,  including  2300  opera  chairs,  pro- 
jection machines,  compensarcs,  ventilating 
fans,  motors,  generators,  booths,  screens,  spot 
lights,  portable  projectors,  poster  and  photo 
frames,  rewinds,  wall -fans,  stereopticons,  fire 
extinguishers,  rubber  matting,  electric  heaters, 
film  cabinets,  lenses,  lightning  changers,  ticket 
machines  and  everything  needed  in  a  theatre. 


We  make  artistic  advertising  slides.  Lobby 

display  frames  made  to  order.  Banners  and 
sign  work  of  all  kinds.  We  can  save  you 
money  on  opera  chairs,  projection  machines, 
screens,  equipment,  supplies,  accessories,  car- 
bons, mazda  lamps,  tickets,  etc.  Send  us  your 
order. 


MOVIE  SUPPLY  COMPANY 

844  S.  Wabash  Ave.  Chicago,  III. 


No.    72 1  7    Basket    filled   with  flowers, 
each  75c,  per  dozen  $7.50 

Our  Spring  Catalogue  No.  7 

illustrated  in  colors  of  Artificial 
Flowers,  Plants,  Vines,  Baskets, 
etc. 

Mailed  Free  For  the  Asking 

Frank  Netschert,  Inc. 

61  Barclay  Street 
New  York,  N.  Y. 


The  Technical  Depart- 
ment of  Motion  Picture 
News  is  always  at  the 
service  of  its  subscribers. 


TYPHOON  POOLING  SYSTEM 

I     TYPHOON  FAN  CO.   M    345W.39-ST.        «    NEW  YORK 


February  j,  1923 


609 


WMWKwwnm 


IlllllllllllllllllllllllilllllllllUIIIIIimillllllllllll! 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R.  indicates  State  Right 
release.  ) 

Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


SEPTEMBER 


Feat  or* 


rttar 


Distributed  By 


Least  b  B«»1»««i 


Another  Man's  Boots.  ..  Francis  Ford   Anchor-S.  R  5  reels...  Nov.  11 

Barb-Wirs  jaca  Host*  Aywon-b    K    ..  J  reels  bcpi 

Better  Man  Wins,  The.  .  Pete   Morrison    .  . .  Scnford-S.  R  5  reels  ...Oct.  28 

Blood  and  Sand  Rudolph   ■  alentino.  Paramount   8  reels... Aug.  i» 

Broadway  Rote  Mae  Murray  Metro   »  reela.  . . Sept.  16 

Bull  Dog  Courage  Special  Cast  Aywon-S.  R.  *  reels....  

Caught  Bluffing  rranx    Mayo  Universal  .    ..   S  reels  ..Sept  i- 

Confidence   Herbert  Raw.inson .  Universal   S  reel*. ..  Sept.  SO 

Crusader,  The  William  Russell  Fox       .  ...  S  reels... 

Dangerous  Adventure. ..  Grace  Darmond   ..Warner   Bros.   7  reels.  ...  Dec.  9 

Deserted  at  the  Altar. .  Special  Cast  Phil  Goldstoue-S.  R.  7  reels       Oct.  ? 

Down    to    the    Sea  in 

Ships   Courtot-McKee  ...Elmer  Clifton   11  reels.. Dec.  2 

Sternal  Flame.  The  ...   Norma  Talmadge. ..  First  National  7  reels  .  ..  Sept.  23 

Pace  to  Face  ..  M-iguente  Marsh. . Playgoers   S  reels.  .  .Sept.  16 

•Fightm1  Devil   Olin  Francis   Sanford-S.  R  5  reels  

Fighting  Guide,  i  be ....  William  Duncan  ..Vitagraph  S  reels.. 

Five  Dollar  Baby  Viola    Dana  Metro  o  reels.. 

Pools  of  Fortune  Marg.  de  la  Motte.Araer.    Releasing.  ...  S  reels.. 

Fool  There  Was,  A  Special  Cast  Fox   5  reels.. 

Galloping  Kid,  The  Hoot  Gibson  Universal   S  reels 

Obi's  Desire,  A  Alice  Calhoun  Vitagraph   5  reels.. 

•Grandma's  Boy  Harold  Lloyd  Asso.  Exnibitore  S  reels.. 

Hands  of  Nara,  The  Clara  K.  Young. ..  Metro   6  reels 

Her  Gilded  Cage  Gloria  Swanson ....  Paramount   6  reels. 

Is  a  Mother  to  Blame. .  Carolyn  Larkins .  . .  Model-S.    R.  5  reels. 

Isle  of  Doubt,  The  Wyndham  Standing  Playgoers   5  reels.. 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices.. .6  reels.. 

Lore  Is  An  Awful  Thing. Owen  Moore  Sebraick   S  reels.  . 

IXove's  Redemption  ....Special  Cast   C.  C.  Pictures-S.  R..5  reels. 

Man  She  Brought  Back  special  Cast  Playgoers   5  reels.. 

Manslaughter   Thomas   Meighan.  .  Paramount   9  reels.  . 

Married  People  Mabel   Ballin  Hodkinson   6  reels  . 

Monte  Cristo  Special  Cast  Fox   S  reels  . 

Nero   Special  Cast  Pox   II  reels 

Wice   People  ...   .        ..Special  Cast   P»ramount   7  reels.  . 

Prisoner  of  Zen  da.  The..  Special  Cast  Metro   •  reels. 

Queen     of     the  Moalin 

Rouge   Martha  Mansfield    Amer    Releasing  6  reels  ...Aug.  19 

Rich  Men's  Wives  Special  Cast  Al  Lichrman  Corp.. 7  reels  Sept.  2 

Secrets  of  Paris  Special  Cast  Affiliated-S.  R  6  reels  ...Aug.  28 

Sign  of  the  Rose  George  Beban  . . . .  Amer.  Releasing  ..6  reels...  Aug.  S 

Siren  Call,  The  Dorothy  Dalton  .     Paramount    6  reels ...  Sept.  30 

Skin  Deep  Sills-Vidor   First    National  7  reels  ..Sept.  30 

Slim  Shoulders  Irene   Cas"r  Hodkinson   6  reels. . .  .July  I 

Snow  Shoe  Trail  The.  ..  Jane   Novak  Film  Book.  Offices..  6  reels...  Sept  23 

Storm,  The  House  Peters  Universal   8  reels  .  luiv 

Timothy's  Quest  Special  Cast  Amer.  Releasing....  6  reels ...  Sept.  23 

[Top  O   the  Morning  ...  Gladys   Walton. ...  Universal   5  reels..  :  epi  » 

Valley  of  Silent  Men...  Alma  Rabene  Paramount   6  reels... Sept  9 

Veiled  Woman,  The...   Marguerite  Snow. ..  Hodkinson   5  reels  .     June  I* 

West  of  Chicago.    Charles  Jones  Fox    S  reels.  . .  Aug  2' 

While   Satan  Sleeps  Jack  Holt   Paramount    6  reels.  .  .July  8 

White    Hell  Richard  Travers. ..  Aywon-S.  R  5  reels...  May  27 

WUdaeea  of  Yoath  Special  Cast  Graphic-8.  K  7  reels ...  Sept  f 

Woman's  Woman,  A  Mary  Alden  Allied  Prod,  ft  Dist  .  8  reels... Sept  30 

Yoaemite  Trail.  The  Dustin  Parnum  Pox   5  reels... Sept.  30 


Aug.  26 

June  1) 
Aag 

"uly  24 

ept.  16 

Aug.  26 

..July  13 

Aug.  19 

.Aug.  12 

. Sept  1 
.Aug.  3 

Sept  It 

.Sept.  a 

.Sept  30 

A.k  5 

..Asm  I 

June  3 

.  Aug  lv 

.May  6 


OCTOBER 


Feature 


Star 


Distributed  By 


Length  Reviewed 


Above  All  Law  Paramount   7  reela... 

Affinities   Bowers-Moore    ....Hodkinson   S  reels.. 

Bells  of  San  Jaan  Charles  Jones  Pox   5  reels. .. 

Beware  of  the  Law  Marjorie  Payne. ...  Jawitz-S.  R.  S  reels... 

Sond  Boy,  The  Rich.  Barthelmesa.. First    National  7  reels.. 

Boomerang    Justice  George  Larkin  Aywon-S.  R  S  reels.. 

Bootlegger's   Daughter.  .  Bennett-Niblo   ....Playgoers   5  reels.. 

Broad  Daylight  Mulhall- Wilson  ...Universal   5  reels... 

Broadway  Madonna,  The.  Dorothy  Revisr. ...  Film  Book.  Offices... 6  reels... 

Burning  Sands  Hawley-Sills  Paramount   7  reels.. 

Calvert's  Valley  John  Gilbert  Fox   5  reels.. 

Cowboy  and  the  Lady.  M inter-Moore  Paramount   S  reels.. 

Crimson  Clue  Special  Cast  Chaplin  Classics  S  reels.., 

Crow's    Nest  Jack    Hoxie  Aywon-S.  R  S  reels.. 

Dawn  of  Revenge  Richard  Travers.  ..  Aywon-S.  R  5  reels.. 

Do  and  Dare  Tom  Mix  Pox   5  reels.. 

Douglas     Fairbanks  in 

Robin  Hood  Douglas  Fairbanks.  United  Artists   10  reels 

Cast  Is  West  Con.  Talmadge  First    National  I  reels.  . 

Pace  in  the  Pog,  The..  Lionel  Barrymore ..  Paramount   6  reels. 

Forget- Me- Not   Special  Cast  Metro   6  reels.. 

Fortune's  Mask   Earle  Williams  ...Vitagraph  S  reels.. 

Ghost  Breaker,  The        Reid-Lee   Paramount   5  reels.. 

Oirl  Who  Ran  Wild,  The.  Gladys  Walton  Universal   5  reels.  . 

Head  Hunters  of  South 

Seas   Asso.  Exhibitors  5  reels.. 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels.. 

Hoand  of  Baskervillee.  ..Eille  Norwood  Film  Book.  Offices. .6  reels.. 

How  Women  Love  Betty  Blythe   B.  B.  Prod.-S.  R  6  reels.. 

Human   Hearts  House  Peters  Universal   7  reels.  . 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices..  6  reels.. 

jlune   Madness  Viola    Dana  Metro   6  reels.. 

Light  in  the  Dark,  The. .Hope  Hampton.  . .  .  First    National  6  reels.  . 

Little  Wildcat   Alice  Calhoun   Vitagraph  5  reels.. 

Lone  Hand,  The  Hoot  Gibson  Universal   5  reels.. 


.Aag.  S 

.Jan.  20 
Oct  28 
.Oct  21 
Oct  31 
Aug.  19 
.Oct  14 
.Not.  4 
.Nov.  11 
Sept  16 
.Oct  21 
Nov.  25 

Dec.  2 
.Dec.  9 
.Oct  7 

Oct  28 
Sept  t 
Oct.  14 
Jury  19 
Sent  9 
Sept  83 
..Oct  14 

.Oct.  7 
Aug.  11 
Sept  23 
Aug.  26 
.July  ■ 
.Oct  28 
Oct  T 
Sept  9 
Sept.  16 
..Oct  21 


Long  Chance,  The  Special  Cast  

Lorna   Doone   Special  Cast  

Man  Wanted   Arthur   Housman.  . 

Man  Who  Played  God..  George  Arliss   

Mixed  Faces   William  Russell  

Old  Homestead,  The.  ..  Theodore  Roberts. 

One  Night  in  Paris  Special  Cast  

Pal*  c(  the  West  Special  Cast  

Peaceful  Peters   Wm.  Fairbanks  .  . . 

Pina    Gods...   .  Daniels- Kirxwooa  , 

Plaything  of  an  Emperor  Special  Cast   

Qulncy  Adams  Sawyer.  .Special  Cast  

Rags  to  Riches  Wesley  Barry  

Remembrance   Special  Cast  

Rogue's  Romance,  A...hodolph  Valentino. 

Sherlock   Holmes  John  Barrymore... 

Tailor  Made  Man,  A....  Charles  Ray  

They're  Off   Special  Cast   

Thundering  Hoofs   Peggy  O'Day 

Till  We  Meet  Again  Special  Cast  

To  Have  and  To  Hold. .  Compson-Lytell  .. 

West   vs.    East  Pete  Morrison  .... 

What  Fools  Men  Are...Faire  Binney   

When  Danger  Smiles. ..  William  Duncan  . 

When  the  Desert  Calls..  Violet  Heming  

White  Shoulders  K.  MacDonald  

Without  Compromise  . .  William  Pamum  . 

Wolf   Law   Frank  Mayo  

Woman  He  Loved,  The. Wm.  V.  Mong  

Woman  Who  Pooled 

Herself  Allison-Ellis   

Youth  Must  Have  Love.  Shirley  Mason.... 
Youth  to  Youth  Special  Cast  


Universal   5  reels..  .Oct  7 

first    National  6  reels... Oct  24 

C.  C.  Pictures-S.  R... 5  reels  

United  Artists   6  reels... Sept  16 

Fox   5  i  tela  Oct  14 

Paramount    ...7  reels... .Oct  14 

Playgoers  S  reels  Oct  14 

C.  C.  Pictures-S.  R...  5  reeh  

Arrow-S.  R  5  reels...  Nov.  4 

Paramount   7  reels.  ...  Oct  t 

J.  A.  Levinson-S.  R-6  reels.  ..Oct  21 

Metro   6  reels. ..  .Dae  • 

Warner  Bros.-S.  R...6  reels  Oct  7 

Goldwyn   6  reels... Sept  9 

Vitagraph   3  reels... Sept  21 

Goldwyn   7  reels. . . .  May  28 

United  Artists   8  reels... Asf.  If 

Anchor-S.   R  5  reels... Mar.  18 

Anchor-S.   R  5  reels  

Asso.   Exhibitors. ..  .6  reels  Oct  14 

Paramount   7  reels...  Oct  28 

Sanford-S.  R  5  reels..  Jan.  6 

Amer.  Releasing  ....6  reels... Dec.  • 

Vitagraph   5  reela... Oct  88 

Amer.  Releasing ....  6  reels. ..  Dec  2 

First    National  6  reels. .  ..Not.  4 

Pox   S  reels.  ..Not.  4 

Universal   3  reels.  ..Oct  28 

Amer.  Releasing  6  reels... Sept  16 

Asso.  Exhibitors  I  reels. .  ..Not.  21 

Fox   5  reels.  .  Sept  88 

Metro   i  reels... Oct  28 


NOVEMBER 


I  eature 


Star 


Distributed  By 


Length  Reviewed 


Anna  Ascends   Alice  Brady  Paramount   6  reels.. 

Another  Man's  Shoes. .  .Herbert  RawUnson.  Universal   5  reels... 

Beautiful  and  Damned ..  Marie  Prevost  Warner  Bros.-S.  R...7  reals.. 

Boss  of  Camp  Four.  ...  Charles  Jones  ....Fox   5  reels.. 

Brawn  of  the  North  Strongheart  (dog).  First  National   8  reels.., 

Breaking  Home  Ties. ...  Special  Cast   Asso.  Exhibitors  8  reela. . 

Brothers  Under  the  Skin. Special  Cast  Goldwyn   6  reels.., 

Challenge,  The   Dolores  Cassinelll.. Amer.  Releasing  ...5  reals.. 

Clarence   Reid-Ayres-McAvoy Paramount   6  reels.. 

Dr.  Jack   Harold  Lloyd    .  .  .  .  Pathe   5  reels.. 

Famous  Mrs.  Pair,  The.  Special  Cast  Metro   6  reels.. 

Flaming  Hearts   J.  B.  Warner  East  Coast-S.  R.  5  reals.. 

Good  Men  and  True  Harry  Carey  Film  Book.  Offices..!  raels... 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels.. 

Heart  of  Lincoln  Francis  Ford   Anchor-S.   R  5  reels.. 

Hungry  Hearts  Special  Cast  Goldwyn   7  reels.., 

Impossible  Mrs.  Bellew.  Gloria  Swanson.  ...  Paramount   7  reela... 

Jilt,  The  Special  Cast  Universal  5  reals.. 

Lavender  Bath  Lady ...  Gladys  Walton.  ...  Universal   5  reela.. 

Lights  of  New  York.  ...  Special  Cast  Fox   

Love  Gambler,  The  John  Gilbert   Fox   5  reela.. 

Man  and  the  Moment ...  Special  Cast  Playgoers   S  reels.. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan.  .  Paramount   7  reels.. 

Man  Who  Waited,  The. .  Special  Cast  Playgoers   5  reels. . 

My  Friend  the  Devil      .Special  Cast  Pox   .   9  reels.. 

Night  Life  in  Hollyw'd .  Special  Cast   Arrow-S.  R  6  reels.. 

Oliver  Twist   Jackie  Coogan  ....First  National   8  reels.. 

One  Week  of  Love  E.  Hammerstein. . .  Sebraick   7  reels.. 

On  the  High  Seas  Dalton-Holt   Paramount   5  reels.. 

Pawned   Tom  Moore  Sebraick   5  reels.. 

Peg  O'  My  Heart  Laurette  Taylor.  ..  Metro   6  reels.. 

Pride  of  Palomar,  The.. Special  Cast  Paramount   7  reals.. 

Ridin'  Wild  Hoot  Gibson  Universal   5  reels.. 

Shadows   Special  Cast   AI  Lichtman  Corp..  7  reels.. 

Shirley  of  the  Circus. ..  Shirley  Mason   Fox   3  reels.. 

Sin  Plood,  The  Special  Cast  Goldwyn   7  reels.. 

Storm  Girl.  The  Peggy  O'Day   ....Anchor-S.   R  5  reels.. 

Stranger  of  the  Hills ...  Special   Cast   Anchor-S.   R  4  reels.. 

Streets  of  New  York ...  Special  Cast   Arrow-S.  R  7  reels.. 

Super  Sex,  The  Robert  Gordon  ...Amer.   Releasing  ...6  reels.. 

Superstition   Special  Cast  Lee-Bradford-S.  R. ..3  reels.. 

Teas    of    the     8  t  o  r  m 

Country   Mary  Pickford  ...United  Artists   10  reels. 

Thelma   Jane  Novak  Film  Book.  Office.... 8  reels.. 

Tom  Mix  in  Arabia  Tom   Mix  Fox   5  reels.. 

Trifling   Women  Special  Cast  Metro   8  reels.. 

Under  Two  Flags  Priscilla  Dean  Universal   8  reels.. 

While  Jurtice  Walts  Dustin  Pamum  ...Pox   3  reels.. 

Who  Are  My  Parents?. .  Special  Cast-  Fox   10  reels. 

World's  a  Stage,  The. .Dorothy  Phillips. ..  Principal  Pict.-8.  R..6  reels.. 

You  Never  Know  Earle  Williams  ...Vitagraph   5  reels. . 

Young  Rajah,  The  Rodolph  Valentino. Paramount  ■  reels.. 

DECEMBER 


Not.  25 

Not.  11 

Dec  38 

Dec  2 

Not.  31 

Dae.  8 

Not.  4 

"6'c't  is 

•  Jan.  6 


.Not.  IS 
Oct  as 

Nov!  i  i 
.Nov.  4 
Dec.  a 

Nov.  as 


Not.  IS 


Not.  11 

Sept.  "a 

Not'.  '  4 
Not.  18 
.Oct  14 
Not.  18 
Dec.  88 
.Dec  a 
Not.  as 
Nov.  11 
Not.  as 
.Jan.  31 


Nov.  11 
Dec  9 


.Not.  3S 
.Dec  8 
Not.  II 
.Oct  14 
.Oct  T 
.Dec  9 
.  Sept  2 
•  D«c  2 
Not.  IS 
.Not.  IS 


Distributed    By       Leawth  Reviewed 

.  Universal   S  reels  


Feature  Star 

All  Night   Valentino-Myers 

All    the    Brothers  Were 

Valiant   Special  Cast   Metro   6  reels... Jan.  13 

Altar   Stairs,  The  Frank  Mayo   Universal   S  reela...  Dec.  • 


610 


Motion  Picture  News 


American  Toreador,  The.  Special  Cast   Anchor-S.  R  4  reels.. 

Back  Home  and  Broke. .  Thomas  Meighan  .Paramount   6  reels.. 

Barriers  of  Polly  Special  Cast  Aywon-S.  R.  8  reels.. 

Bill  of  Divorcement,  A.. Constance  Binney  .Asso.  Exhib  6  reels.. 

Blind  Bargain,  A  Lon  Chaney  Goldwyn  <  reels.. 

Broken  Chains   Colleen  Moore  ....Goldwyn  6  reels.. 

Bull  Dog  Drummond. .  .Blackwell-Greeley  .  Hodkinson   ..3  reels.. 

California  Romance,  A.. John  Gilbert  Pox   5  reels.. 

Captain  Fly-By-Nigbt  ..Johnnie  Walker  ..Film  Book.  Offices..  S  reels.. 

Catch  My  Smoke  Tom  Mix   Fox   5  reels... 

Conquering  the  Woman. Florence  Vidor  ...Asso.  Exhib  6  reels... 

Dangerous  Game,  A.... Gladys  Walton  ...Universal   5  reels.. 

Danger  Point,  The  Carmel  Myers  .  . . .  Amer.  Releasing  ...6  reels.. 

Daughter  of  Luxury,  A.Agnes  Ayres   Paramount   S  reels.. 

Duty  First   Pete  Morrison  . .  .  .  Sanford-S.  R  5  reels.. 

Ebb  Tide   Lee- Kirk  wood   ....Paramount   7  reels.. 

Environment   Special  Cast   Principal  Pict-S.  R. .6  reels.. 

Finger  Prints   Special  Cast   Hyperion  Pict-8.  R..5  reels.. 

Forsaking  All  Others.  .Moore-Landis  Universal   5  reels... 

Great  City,  The  Special  Cast  Amer.  Releasing  ...7  reels.. 

Great  Night,  The  William  Russell. .. Fox   5  reels.. 

Heroes  of  the  Street. .  .Wesley  Barry  ....Warner  Bros.   7  reels.. 

Inner  Man,  The  W.  Standing   Playgoers   6  reels... 

Jazzmania   Mae  Murray   Metro   6  reels.. 

Just  s  Song  at  Twilight- R.  Barthelmess. . . . Prod.  Security  5  reels.. 

Kentucky  Derby,  The ...  Reginald  Denny  ..Universal   6  reels... 

Kingdom  Within,  The.  .Pauline  Starke  ...Hodkinson   6  reels.. 

Love  in  the  Dark  Viola  Dana   Metro   6  reels... 

Marriage  Chance,  The.  .Special  Cast   Amer.  Releasing  ...6  reels... 

Minnie   L.  Joy-Matt  MfioreFirst  National   7  reels.. 

Omar  the  Tentmaker. . .  Guy  Bates  Post...  First  National   8  reels.. 

One  Exciting  Night  Special  Cast   United  Artists   10  reels. 

One  Wonderful  Night. .  Herbert  Rawlinson .  Universal   5  reels.. 

Only  a  Shop  Girl  Special  Cast  C.  B.  C.-S.  S  7  reels. 

Orphan  Sally  Lee-Bradford-S.  R.  Special  Cast  5 

Outcast   Elsie  Ferguson  . . .  Paramount  6 

Pawn  Ticket  110  Shirley  Mason  Fox   5 

Prince  and  Pauper  Tibi  Lubin  Amer.  Releasing  ...6 

Riders  of  the  Law  Jack   Hoxie  Aywon-S.  R  5 

Sheriff  of  Sun-Dog,  The.Wm.  Fairbanks  .  . .  Arrow-S.  R  5 

Singed  Wings   Bebe  Daniels  Paramount   8  reels . 

So  This  Is  Arizona  Special  Cast   W.  M.  Smith-S.  R..6  reels., 

Strangers'  Banquet,  The. Special  Cast   Goldwyn   7  reels. 

That  Woman   Catherine  Calvert  .  Amer.  Releasing  ...  6  reels . 

Thorns    and  Orange 

Blossoms   Special  Cast   Al  Lichtman  Corp .  . 

Unconquered,  The  Maciste   Aywon-S.  R  

When  Love  Comes  Helen  J.  Eddy  Film  Book.  Offices.. 


.Jan.  6 


.Jan.  20 
.Dec  2 
.Dec  ie 
Nor.  2i 
Dec  23 
.Dec  30 
Jan.  13 
..Dec.  9 
.Dec.  30 
Nov.  18 
Dec  16 


reels . 
reels, 
reels, 
reels, 
reels . 
reels . 


Dec  2 

Dec.  23 

Dec  16 

Dec  16 

Dec.  23 

Dec.  9 


Nov.  4 
Dec  30 
Nov.  25 
Nov.  25 

Dec.  9 
Dec  9 
Oct.  21 
Dec  23 
.Jan.  6 

Dec  16 
Jan.  20 
Aug.  26 


reels, 
reels, 
reels, 
reels. 


.Dec  9 
•  Aug.  19 
.Jan.  13 
.Dec.  30 

.Nov.  23 
.  Nov.  4 
.Dec.  16 


JANUARY 


Feature 


As  a  Man  Lives  Special  Cast   

Bell  Boy  13  Douglas  MacLean. 

Bohemian  Girl,  The  Special  Cast   

Brass  Commandments  . .  William  Farnum  . . 

Canyon  of  the  Fools. ...  Harry  Carey   

Christian,  The   Special  Cast   

Dangerous  Age,  The  Special  Cast   

Darling  of  the  Rich,  The.  Betty  Blythe   

Dollar  Devils   Special  Cast  

Flaming  Hour,  The. ...  Frank  Mayo  

Flash,  The  Special  Cast  

Flirt,  The   Special  Cast   

Foolish  Twins  Terry  Twins  

Footlight  Ranger,  The. .  Charles  Jones   

Fury   R.  Barthelmess  . . . 

Garrison's  Finish  Jack  Pickford  .... 

Ghost  Patrol,  The  Graves-Love   

Gimmie   Chadwick-Glass  . . , 

Hero,  The   Special  Cast   

Kick  In  Compson-Lytell  ... 

Kindled  Courage   Hoot  Gibson   

Little  Church  Around 
Around  the  Corner. .. Claire  Windsor  ... 

Making  s  Man  .  Jack  Holt   

Making  Good   Pete  Morrison 

Malcolm  Strauss'  Sa- 
lome •  Diana  Allen  

Man's  SLre   William  Russell  .. 

Milady   Special  Cast   

Missing  Millions   Alice  Brady   

Money,  Money,  M.oney--K    MacDonald  ... 

Pilgrim,  The   Charles  Chaplin  . . 

Power  of  a  Lie,  The. . .  Special  Cast   

Scarlet  Car,  The  Herbert  Rawlinson 

Second  Piddle   Astor-Hunter   

Sister  Against  Sister. ..  Marie  Doro  

Solomon  in  Society  Wm.  H.  Strauss... 

Sp.-nish  Cavalier,  The. .  Rodolph  Valentino. 

Third  Alarm,  The  Ralph  Lewis  

Thirty  Days   Wallace  Reid  

Three  Who  Paid  Dustin  Farnum  ... 

Vengeance  of  the  Deep.  Special  Cast  ..... 

Village  Blacksmith,  The.  Special  Cast   

Voice  from  the  Minaret .  Norma  Talmadge. 

Wasted  Lives   Richard  Wayne  .  . 

Wheel  of  Fortune,  The.  Grace  Darmond  . . 

While  Paris  Sleeps  Lon  Chaney  

World's  Applause,  The.. Bebe  Daniels   


reels  

reels  

reels... Jan.  20 


reels. . 
reels. 


Star  Distributed    By       Length  Reviewed 

Amer.  Releasing  .  

First  National   4 

Amer.  Releasing  ...  6 

Fox   9 

Film  Book.  Offices.... 

Goldwyn   

First  National   7 

B.  B.  Prod.-S.  R....6 

Hodkinson   

Universal   5 

Aywon-S.  R.  5 

Universal   8 

Lee-Bradford-S.  R. .  .  S 

Fox   

First  National   9 

Allied  Prod.  &  Dist.8 

Universal   5 

Goldwyn   6 

Al  Lichtman  Corp . .  7 

Paramount   

Universal   5 


reels, 
reels, 
reels . 
reels. 


.Jan.  6 
.Dec  30 


reels . 
reels. . 
reels. 

reels, 
reels . 


Warner  Bros.   6 

Paramount   5 

Sanford-S.  R  5 

Geo.  Wiley-S.  R.. . ■  6 

Fox   5 

Amer.  Releasing  ....  6 

Paramount   6 

First  National   6 

First  National   5 

Universal   5 

Universal   5 

Hodkinson   6 

Lee-Bradford-S.  R...5 
Amer.  Releasing  ...  6 

Paramount  

Film  Book.  Offices..  7 

Paramount  5 

Pox   5 

Amer.  Releasing   

Fox   8 

First  National   

.  Second  National  ...  5 

Anchor-S.  R  5 

Hodkinson   

Paramount   7 


reels. 

reels, 
reels, 
reels. 

reels . 
reels, 
reels, 
reels. . 
reels, 
reels . 
reels, 
reels. , 
reels. . 
reels, 
reels. 


Dec.  30 

Jan."  20 
Jan.  20 
.Dec  16 
Jan.  13 


.Dec.  30 


.Dec  30 
.Dec.  30 

.Sept.  30 

.Tan! ' 27 
Jan.  13 
Jan.  20 
Jan.  20 

Jan.  13 


reels, 
reels. 

reels. . 


.Dec.  23 
.  Dec. 
Jan.  ( 


reels . 


reels, 
reels. 


.Nov.  18 
.Dec.  30 


reels..  Jan.  13 


FEBRUARY 


Feature 


Star 


Adam's  Rib   Special  Cast   

Brass   Monte  Blue   

Daddy   Jackie  Coogan  ... 

Dark  Secrets  Dorothy  Dalton  . 

Drums  of  Fate  Mary  M.  Minter. 

First  Degree,  The  Frank  Mayo  

Flame  of  Life,  The  Priscilla  Dean  . . . 

Lap  of  Luxury  Glenn  Hunter  ... 

Look  Vour  Best  C.  Moore-Moreno. 

Love  Letter,  The  Gladys  Walton  .. 

Man  Alone,  The  Hobart  Bosworth. 

Man  of  Action,  A  Douglas  MacLean 

Mighty  Lak'  a  Rose  Dorothy  Mackaill. 

Modern  Matrimony   Owen  Moore   

My  American  Wife  Gloria  Swanson  .. 


Distributed  by      Length  Reviewed 

,  Paramount   

.Warner  Bros  8  reels  

.First  National  

.Paramount   6  reels.. Jan.  20 

.  Paramount   

.Universal   5  reels..  Jan.  20 

■  Universal   7  reels  

.  Hodkinson   

.  Goldwyn   

.Universal   5  reels  

.Anchor-S.  R  5  reels  

.  First  National   

■  First  National   

•  Selznick   

.Paramount   5  reels... Jsn.  13 


Net,  The   Special  Cast   Fox   

Nobody's  Money  Jack  Holt   Paramount  

One  Million  in  Jewels ...  Mac  Go  wan- Holmes.  Amer.  Releasing   

One   Moment's  Tempta- 
tion  Special  Cast   Second  National  ....5  reels  

Poor  Men's  Wives  Special  Cast   Al  Lichtman  Corp  

Prisoner,   The  Herbert  Rawlinson.  Universal   

Rejuvenation   Special  Cast   Amer.  Releasing   

Web  of  the  Law,  The . .  ■  Special  Cast   Amer.  Releasing   

What  a  Wife  Learned ..  Special  Cast   First  National   

When  Knighthood  Was 
in  Flower   Marion  Davies  ...Paramount   12  reels.. Sept.  30 

Wife  in  Name  Only  Special  Cast   Amer.  Releasing   

MARCH 

Feature  Star  Distributed  by      Length  Reviewed' 

Adam  and  Eva  Marion  Davies  ....Paramount   

Are  You  A  Failure?. ..  Special  Cast   Al  Lichtman  Corp  

Covered  Wagon,  The. ..  Special  Cast   Paramount  

Java  Head   Special  Cast   Paramount  

Leopardess,  The  Alice  Brady   Paramount   

Lost  and  Found  Special  Cast   Goldwyn  

Mad  Love  Pola  Negri   Goldwyn   

Main  Street   Monte  Blue   Warner  Bros.-S.  R..8  reels  

Ne'er  Do  Well,  The  Thomas  Meighan.  .  Paramount   

Nth  Commandment,  The.  Special  Cast   Paramount   

Racing  Hearts   Special  Cast   Paramount   

Rupert  of  Hentzau  Special  Cast   Selznick   

Shock,  The  Lon  Chaney   Universal  

White  Flower,  The  Betty  Compson  .  . .  Paramount   


■-uHwnniiiiiiiiiiMlHumiiiiiiitmi^naiigm! 


Comedy  Releases 


Accidental  Wealth   Neely  Edwards. ..  .Universal   1  red  

Agent,  The   Larry  Semon  Vitagraph  2  reels.*.*.* 

All  At  Sea  Smhh-WilHama  ...C.  B.  C.-S.  R  2  reels  . 

All  Wet  Al  St  John  Pox   2  reels... 

Alarm,  The   AL  St  John   Pox   2  reels... 

Aladdin,  Jr.   Lewis  Sargent  ....Universal   1  reel...'. 

American  Plaa   Lee  Moran  Universal   2  reels... 

Baby  Show  in  Squlrrel- 

ville  Lee-Bradford-S.  K...1  re*!.... 

Balloonatic,  The   Buster  Keaton  ....First  National   2  reels... 

Best  Cellar,  The  Neely  Edwards  ...Universal   l  reel.... 

Be  Yourself   Neal  Burns   Educational   2  reels... 

Big  Flood,  The  Aesop's  Fables  Pa  the  2/1  reels. 


.Dec.    9     Big  Scoop,  The  Johnny  Jones  Pathe  2  reels... Nor.  25 


,  Paul  Parrott   Pathe  1  reel.... Dec 


Blase  Away 

Biases  Lige  Conley  Educational   2  reek. ...Not.  4 

Bone  Dry  Paul  Parrott  Pathe  1  reel.... Oct.  14 

Bow  Wow   Louise  Paxenda  ..First  National   2  reels  

Boy  and  the  Bear,  The. .  Aesop's  Fables  . . .  Pathe  2/3  reels  

Boyhood  Days   Buddy  Messinger.  .  Universal   2  reels  

Bridle- Greoms   Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

Broadcasting  Johnny  Jones  ....Pathe  2  reels.  ..Oct.  21 

Bully  Pair,  A  Molina   Universal   1  reel  

Bumps  and  Thumps. . . .  Mutt  ft  Jeff  Cart'n .  Fox   V,  reel  

Cabby,  The  Lorraine-Maude  ...Universal   2  reels  

Casey  Jones,  Jr  Lige  Conley   Educational   2  reels  

Champeen,  The   Children   Pathe  2  reels  

Chased  Bride,  The  Neal  Burns   Educational   2  reels.  ..Dec  2 

Cheating  the  Cheater. ..  Aesop  Fables  Pathe  2/3  reel  

Chewing  Gum  Industry.  Mutt  4  Jeff  Cart'n.  Pox   yt  reel  

Chicken  Dressing   Earl  Hurd  Cart'n.  .  Educational   1  reel  

Chicken  Parade,  The  Jimmy  Aubrey  ....Vitagraph   2  reels...  Sept  2 

Choose  Your  Weapons. . Bobby  Vernon  Educational   2  reels.  ..Not.  11 

Chop  Suey   Dorothy  Derore  ...Educational   2  reels... Nor.  11 

Christmas   Carter  DeHavens  ..Film  Book.  Offices.  .2  reels... Dec  30 

City  Chap.  The  AL  St  John  Fox   2  reels  

Cobbler,  The   Children   Pathe  2  reels  

Cold  Turkey   Mutt  ft  Jeff  Carfn.  Fox   yt  reel....'  

Counter  Jumper,  The. ...  Larry  Semon  Vitagraph   2  reels  

Court  Plastered   Mutt  ft  Jeff  Cart'n. .  Pox   M  reel  

Crash   Jimmie  Adams  ...Educational   1  reel.... Nor.  13 

Cupid's  Elephant   Pox   2  reels  

Cured   Queenie  (horse)  ..Universal   2  reels. .  .Nor.  4 

Cyclist,  The   Clyde  Cook   Pox   2  reels  

Dandy  Dan   Pox   2  reels  

Day  Dreams   Buster  Keaton  ...First  National   2  reels  

Devilish  Dragon,  The. . .  Sarg's  Almanac  ...Educational   1  reel  

Diary  of  a  Nut  Lee-Bradford-S.    R..1  reel    

Dig  Up  Snub  Pollard  Pathe   2  reels..  Jan.  20 

Dog  Gone  Day,  A  Lewis  Sargent  ....Universal   1  reel  

Dog's  Paradise,  A  Aesop's  Pables. ..  .Pathe   2/3  reel  

Doing  'Em  Good  Neely  Edwards  ...Universal   1  reel  

Don't  Say  Die  Paul  Parrott   Pathe   1  reel  

Double  Trouble  Lee  Kids  Pox   2  reels... Jan.  13 

Down  in  Dixie  Mutt  ft  Jeff  Cart'n.  Fox   V,  reel  

Dumb  Waiters,  The  Smith- Williams  ...C.  B.  C.-S.  K  2  reels  

Easy  Pickin'   Jack  Richardson  ..East  Coast-8.  R  3  reels... Sept  23 

Educator,  The  Lloyd  Hamilton  ..Educational   2  reels... Dec  33 

Egg,  The   Stan  Laurel   Metro   .....%  reels  

Electric  House,  The  Buster  Keaton  First  National  2  reels. ..Nov.  4 

Elephant's  Trunk,  The.. Aesop's  Pables  ...Pathe  2/3  reel. .Not.  4 

Enchanted  Fiddle,  The. .  Aesop  Fables  Pathe   2/3  reel  

Entertaining  the  Boss. .  .Carter  DeHavens  ..  Film  Book.  Offices..  2  reels..  Jsn.  20 

Fable  of  Hated  Rivals...  Aesop's  Pables  ...Pathe  2/3  reels  

Face  the  Camera  Paul  Parrott   Pathe  1  reel  

Faint  Hearts  Murray  -  Anderson- 

McKee  HodUasea   2  reels  

Fair  Week  Paul  Parrott   Pathe  1  reel.... Dec  23 

Fallen  Archers   Mutt  ft  Jeff  Cart'n.  Fox   V,  reel  

Farm  Follies  Universal   2  reels  

Fearless  Fido  Aesop's  Fables  Pathe  2/3  red  

Fire  Fighter,  The  Dan  Mason  Film  Book.  Offices..  2  reds.  ..Nor.  11 

Fire  Fighters  Children  Pathe  3  reels  

Fire  the  Fireman  Paul  Parrott  Pathe   2  reels... Dec.  30 


February  j,  1923 


611 


First  Flivver.  The  Sarg's  Almanac  ..Educational   1  reel  

Fisherman's  Jinx,  A....  Aesop  Fables  Pathe   2/3  reel  

Flivver,  The  Paul  Parrott  Pathe  1  reel  Nov.  21 

Fool  For  Luck,  A  Lewis  Sargent  Universal   1  reel  

Foolish  Lives  Lee  Moran   Universal   2  reels  

For  Rent — Haunted   ...Johnny  Jones   Pathe   2  reels  

Fortune  Hunter,  The ...  Aesop's  Fables  Pathe  2/3  reel.. Dec  23 

Four  Orphans,  The  Murray  -  Anderson- 

McKee  Hodkinson   2  reels  

Fresh  Fish   Earl  Hurd  Cartoon.  Educational   1  red...,  

Fresh  Heir,  The  Fox   2  reels  

Fresh  Kid,  The  Fox-Gregory  Universal   2  reels... Dec  9 

Friday,  the  13th  Aesop's  Fables  Pathe  2/3  reel  

Frog  and  Catfish,  The..  Aesop's  Fables  Pathe   2/3  reel  

Ginger  Face  Johnny  Fox   Universal   2  reels  

Glad  Rags   Bull  Montana  ....Metro   2  reels  

Gliders,  The   Aesop  Fables  Pathe   2/3  reel  

Golf   Larry  Semon  Vitagraph   2  reels  

Golf  Bug,  The  Paul  Parrott   Pathe   1  reel  Oct  28 

Good  Scout,  A  Educational   2  reels... Dec.  30 

Great  Pearl  Hunt,  The.. Lewis  Sargent  Universal   2  reels  


Ringer  For  Dad,  A  Carter  DeHavens. .  Film  Book.  Offices..  2  reels. 

Ring  Tail  Romance,  A  Educational   2  reels. 


Harvest  Hands   

Haunted  Castle,  The  

Haunted  House,  The. . . . 

Hazel  From  Hollywood. 

Hee  Haw  I  

Heeza  Liar  and  Ghost.. 

Heeza  Liar's  Treasure 
Island   

Hello  Judge  

Henpecked  Harry 

Henry's  Busted  Ro- 
mance   

High  and  Dry  

High  Flyers  

High  Power  

His  First  Job  

Hoboes  de  Luxe  

Home  Made  Movies.... 

Home   Plate,  The  

Hook,  Line  and  Sinker. . 

Hurry  Up  


Paul  Parrott   Pathe   1  reel  Nov.  U 

 Educational   1  reel  

 Fox   2  reels  

Dorothy  Devore  ..Educational   2  reels  

Trimble  ft  Maud. .  Universal   1  reel  

Hodkinson   1  reel  


Hodkinson   1  reel  

Lee  Moran   Universal  2  reels  

Aesop  Fables  Pathe   2/3  reel  

Aesop's  Fables  Pathe   2/3  reel  

Clyde  Cook   Fox   2  reels  

Smith-Williams  . . .  C.  B.  C.-S.  R  2  reels  

Lige  Conley   Educational   2  reels .  . .  Dec.  t 

Lewis  Sargent  ....Universal    1  reel.... Oct.  M 

Neely  Edwards  ...Universal   1  reel  

Ben  Turpin  First  National  2  reels  

Lee  Moran   Universal   2  reels  

Snub  Pollard  Pathe   2  reels...  Nov.  is 

 Educational   1  reel  

.Pathe  1  reel  Dec  8 

.Educational   2  reels... Dec  • 


I'll  Take  Vanilla  Paul  Parrott  . 

In  Dutch   Bobby  Vernon 

Jailed  and  Bailed  Paul  Parrott   Pathe   1  reel  

Jim  Jams   Mutt  ft  Jeff  Cart'n.  Fox   'A  reel  

Jungle  Romeo.  A  Snooky  Hodkinson   2  reels  

Just  a  Little  Late  Club. 

The   •  Second  National   ...1  reel  

Just  Dogs  Universal   I  reels  

Keep  'Em  Home  Carter  DeHavens  ..Film  Book.  Office ...2  reels  

Kickin'  Fool,  The  Maude  (mule)  .  Universal   2  reels  

Kids  and  Skids  Lee  Kids  Fox   2  reels  

Landlubber,  The   Paul  Parrott   Pathe   1  reel  Sept.  23 

Laramie  and  Me  Leo  Maloney  Clark-Corneliu»-S.  R.2  reels  

Lazy  Bones   Clyde  Cook  Fox   2  reels  

Let  'Er  Run  Dorothy  Devore  ..Educational   t  reela .  . .  Sept.  30 

Look  Out  Below  Lige  Conley  Educational   2  reels...  Aug.  It 

Lot  O'  Bull  Molina   Universal   1  reel  

Love  Drops   Neely  Edwards  ...Universal   1  reel        Dec  9 

Man  Tracker   Leo  Maloney   Clark-Co  rnelius-S.  R.2  reels  

Man  Who  Laughed,  The  Aesop's  Fables  Pathe   2/3  reel  


Matinee    Idles   Neely  Edwards 

Me  and  My  Mules  Qucenie  (horse) 

Model  Messenger,  A . . . .  Lewis  Sargent  . . 

Mr.  Hyppo   Paul  Parrott  .  . . 

Mud  and  Sand  Stan  Laurel 


i  Universal   1 

.  Universal   2 

.Universal   1 

.  Pathe     1 

.Metro   2 


reel, 
reels, 
reel. . 
reel. . 
reels, 
reels . 
reels . 


My  Hero   Lupino  Lane  Fox   2 

My  Mistake  Smith- Williams  ...C.  B.  C.-S.  R  2 

Mysterious  Hat,  The...  Aesop  Fables  Pathe  2/3  reel  

N earing  the  End  Mutt  ft  Jeff  Cart'n.Fox   Y,  reel  

Newly  Rich   Snub  Pollard   Pathe   2  reels... Dec.  9 

New  Mama,  The  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

No  Luck  Lloyd  Hamilton  ..Educational    -2  reels  

Ocean  Swells   Neal  Burns  Educational   2  reels... Oct.  18 

Off  the  Earth  Neely  Edwards  ...Universal   1  reel  

Ogling  Ogre,  The  Sarg's  Almanac  ...Educational   1  reel  

Old  Sea  Dog,  The  Snub  Pollard   Pathe   2  reels  

Once  Over   Educational   1  reel  . -  Dec.  30 

Once  Over   Paul  Parrott   Pathe  1  reel  

Once  to  Every  Boy  Lewis  Sargent  Universal   1  reel  Ocl  28 

One  Terrible  Day  Children   Pathe  2  reels  

Ouch!   Jimmie  Adams  ...Educational   1  reel.... Jan.  20 

Our  Gang   Children   Pathe  2  reels... Nov.  « 

Out  on  Bail  Paul  Parrott   Pathe   1  reel  

Out  of  Place  AL  8t.  John  Fox   2  reels  

Out  o'  My  Way  Leo  Maloney  Clark-Cornelius-S.  R.2  reels  

Pardon  My  Glove  Bobby  Vernon  Educational   2  reels... Sept  23 

Paste  and  Paper  Paul  Parrott  Pathe   ..1  reel  Dec.  23 

Peg  o'  the  Movies  Baby  Peggy   Universal   2  reels  

Pirate,  The  Lupino  Lane  Fox   2  reels...   

Pitter  Patter   Jimmie  Adams  Educational   1  reel  Nov.  18 

Please  Be  Careful  Fox   2  reels ...  Sept.  80 

Poor  Fish,  A  Pox   2  reels  

Pop  Tuttle,  Deteckative.  Dan  Mason   Film  Book.  Offices..  2  reels  

Pop  Tuttle's  Clever  Catch  Dan  Mason  Film  Book.  Offices..  2  reels  

Pop    Tuttle's  Grass 

«vi<io»   Dan  Mason  Film  Book.  Offices.. 2  reels  

Pop  Tuttle's  Long  Shot.  Dan  Mason   Film  Book.  Offices..  2  reels  

Pop    Tuttle's  Movie 

Queen   Dan  Mason  Film  Book.  Offices.. t 

Pop    Tuttle's    Pole  Cat 

Plot   Dan  Mason   Film  Book.  Offices..  2 

Punctured  Prince,  A  Bull  Montana   Metro   2 

Puppy  Love   Fox   2 


reels. .  .Sept.  16 
Oct.  28 


reels . 
reels, 
reels. 


Quiet  Street,  A  Children   Pathe   2  reels ...  Dec.  30 

Radio  Hound,  The  Brownie  (dog)  Universal   t  reels... Oct.  7 

Rail  Birds  Neely  Edwards  . . .  Universal   1  reel  

Railroading   Earl  Hard  Cart 'n.  .  Educational   1  reel....  Dec.  2 

Raisin    and    a   Cake  of 

Yeast,  A   Aesop  Fables   Pathe  2/3  reel  

Ranch  Romeo,  The  Fox   ,..2  reels  

Red  Hot   Mutt  &  Jeff  Cart 'n  .Fox   reel  

Rice  and  Old  Shoes  Carter  DeHavens  ..Film  Book.  Offices.. 2  reels  

Rides  tnd  Slides  Fox   2  reels  

Riding  the  Goat  Mutt  ft  Jeff  Cart'n  .Fox   y,  reel  


Rip  Snoring  Night,  A...  Lewis  Sargent 

Rob  'Em  Good....  Bull  Montana  . 

Rolling  Stone,  A  Aesop's  Fables 

Romantic  Mouse,  The. ..  Aesop's  Fables 
Rookies   Brownie  (dog) 

Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott   

Shiver  and  Shake  Paul  Parrott   

Skipper's  Sermon,  The..  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Fox-Maude. 

Soak  the  Sheik  Paul  Parrott   

Social  Error,  A  Murray  -  -Anderson- 

McKee  

Some  Family   Lee  Moran  

Some  Service  Neely  Edwards  

Speed  Boy,  The  Lewis  Sargent  .... 

Speeder,  The   Lloyd  Hamilton  . . 

Spirit  of  *23,  The  Smith- Williams  ... 

Spuds   Lewis   Sargent    . .  . 

Squirrelville  Circus   

Squirrelville's  Family 

Album   

Steeplechase   Mutt  ft  Jeff  Cart'n. 

Steeplechaser,  The  Lige  Conley  

Step  Lively  Please    

Still  Going  Strong  Smith-Williams  . . . 

Sting  'Em  Sweet  Brownie  (dog)  ... 

Stone  Age  Romeo,  A...  Aesop's  Fables.... 

Stung  Johnny  Jones  

Sweetie   Baby  Peggy   

Sweet  Thirteen   Gloria  Joy   

Tailor- Made  Chauffeur ..  Smith- Williams  .. 

Tattle  Tail,  The  Brownie  (dog)  .. 

Tea  N.  Tea  Jimmie  Adams  ... 

Tenderfoot  Luck   Jimmy  Aubrey  .. 

Terrible  Tree,  The  Sarg's  Almanac  .. 

Test,  The  Leo  Maloney  .... 

That  Son  of  a  Sheik  Neal  Burns   

Their  First  Vacation  Carter  DeHavens. 

Their  Steady  Job  Neely  Edwards  . . 

Three     Hundred  Sixty- 
Five  Days  Snub  Pollard  

Tin  Bronco,  The  

Toonerville  Topics  Dan  Mason   

Tough  Winter,  A  Snub   Pollard  ... 

Town  Terrors/ The  Lee  Kids   

Troubles  on  the  Ark. ...  Aesop's  Fables  .. 

True  Blue  Queenie  (horse)  . 

Twin  Husbands  Carter  DeHavens. 

Two  Explorers,  The. ...  Aesop's  Pables  .. 

Two  of  a  Trade  Aesop's  Fables  . . 

Two  Slick  Traders  Aesop's  Fables  . . 

Two  Trappers,  The  Aesop's  Fables... 


.Universal   1  reel. 

.  Metro   2  reels. . . 

.  Pathe  2/3  reels. 

Pathe  2/3  reels. 

.  Universal   2  reels. . . 


Pathe  2  reels... Dec  2 

Universal   1  reel  Nov.  4 

Universal   1  reel  Oct.  21 

Educational   2  reels... Oct.  14 

Universal   2  reels  

Pathe  1  reel  

Hodkinson   t  reels  

Universal   2  reels  

Universal   1  reel  

Universal   1  reel  

Educational   2  reels. .  .Sept.  23 

C.  B.  C.-S.  R  2  reels  

Universal   1  reel  

Lee-Bradford-S.  R...1  reel  

Lee-Bradford-S.  R...1  reel  

Fox   'A  reel  

Educational   2  reels  Oct.  7 

Fox   2  reels  

C.  B.  C.-S.  R  2  reels  

Universal   2  reels  

Pathe   2J3  reel  

Pathe   2  reels... Jan.  IS 

.Universal   2  reels  

.Film  Book,  Offices..!  reels  

.C.  B.  C.-S.  R  t  reels  

.Universal   2  reels  

.Educational   1  reel  Jan.  13 

.Vitagraph   2  reels  

.  Educational   1  reel  

.  Clark- Cornelius-8.  R.2  reels  

.  Educational   2  reels. .  .Sept.  23 

.Film  Book,  Offices. .  2  reels. .  .Sept.  18 
.  Universal   1  reel  

.Pathe  2  reels  Dec  t 

.Fox   2  reels  

.Educational   2  reels  

.  Pathe  2  reels  

•  Fox   2  reels  

.Pathe  2/3  reel  

.Universal   2  reels  

.Film  Book,  Offices.  .2  reels  Oct  7 

•  Psthe  2/3  reel  

.Pathe  2/3  reel  

•  Path  2/3  reel  

•  Pathe   2/3  reels  


Unhappy  Husbands   Second  National   ...1  reel. 

Uppercut,  The   Paul  Parrott   Pathe  ..1  reel. 

Waggin'  Tale,  A  

Wanted — A  Story  

Washed  Ashore  

Watch  Your  Wife  

Weak  End  Party,  The.. 

Wedding  Pumps  

West  Is  Bast  

West  Is  Worst  

Wet  Weather  

When  Summer  Comes.. 

Where's  the  Parade?  

Whirl  Thru  Squirrelville. 
White  Blacksmith,  A... 

Why  Worry  

Wise  Bird,  The  

Wise  Cracker,  The  

Wishing  Duck,  The... 
Women  First  


Carter  DeHavens. .  Film  Book.  Offices..  2  reels  

Johnny  Jones  Pathe   2  reels... Dec.  16 

Paul  Parrott  Psthe  1  reel  

Paul   Parrott  Pathe   1  reel  

Stan  Laurel   Metro   2  reels  

Brownie  (dog)  ...Universal   2  reels... Oct  28 

Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

Jack  Richardson. .. East  Coast-S.  R.....2  reels.. Sept  23 

Paul  Parrott   Paths  1  reel  

Bevan-June   First  National   2  reels  

Neely  Edwards  ...Universal   1  reel  

 Lee-Bradford-S.  R...1  reel  

Paul  Parrott  Pathe   1  reel  Dec.  23 

Billy  West   Smart  Films   2  reels  Dec  2 

Lee  Kids   Fox   2  reels  

 Fox   2  reels  

Mutt  ft  Jeff  Cart'n..  Fox   yt  reel  , 

Lee  Moran  Universal   2  reels  

Young  Idess   Roy  At  well   Universal   1  reel  

Young  Shsrlocka   Children  Psthe  2  reels... Nov.  2) 


EiiiimiiiiimiiniimiiiKnmn 


MBnmiMiiiinBmumuMmiinnTiiiniiM 


Short  Subjects 


iiuuiiuiiimMuiiuiiiuiiiiu!! 


Abraham  Lincoln  (Urban  Classics)  Vitagraph   l  reel  

Alligator  Hunting  and  Farming  Fox   H  reel.....'!'.!'.! 

Alphabetical  Zoo,  The  (Urban  Classics)  Vitagraph   1  reel....'.!!!!!. 

Ancient  Rome   Fox   1  reel.  ..Sept  23 

Around  the  World  in  18  Days  (Serial)  Universal   

Bar  Cross  War,  The  (Drama),  Leo  Maloney . Pathe   2  reels... Oct  28 

Bare  Facts  Concerning  Bears  (Urban)  Vitagraph   1  reel  

Beersheba   (Holy  Land  Series)  Amer.  Releasing. . .  1  reel  !..'!!! 

Bending  the  Twig  (Urban  Classics)  Vitagraph   1  reel  ' 

Benjamin  Franklin  (Urban  Classics)  Vitagraph   1  reel  ! 

Better  Milk  (Urban  Classics)  Vitagraph   1  reel  

Beyond  the    Jordan  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  Nov  21 

Bird  Life   Fox  1  reel  

Bits  of  Europe  Fox  1  reel... 

Blanket  Stiff,  The  (Wilderness  Tales)  Educational  1  reel....'.'.!!'.! 

Blue  Blood  and  Red  (Drama),  Roy  Stewart. .  Universal   2  reels  

Bobbie's  Ark  (Urban  Classics)  Vitagraph   1  reel  

Border  Law  (Drama).  Leo  Maloney  Pathe   2  reels.. .Jan  20 

Bucking  the  Bucket  Shop  (Tenement  Tales)  ■  Clark-Cornelias  ...2  reels   . 

By  the  Still  Waters  (Travelogue)  Lee-Bradford-S.  R..1  reel  

Camphor   Fox  yt  reel  

Castaway,  The  (Bruce  Scenic)  Educational   1  reel  Oct  7 

Cavy  and  the  Rat,  The  (Urban  Classics)  Vitagraph   1  reel  

Channel  Raiders  (Drama),  Jack  Mulhall  Universal   2  reels  

Chickashs  Bone  Crusher  (Leather  Pushers)  ..  Universal   2  reels.  ..  Dec  it 

Come  and  Get  Me  (Drama),  Leo  Maloney ..  Pathe   2  reels  

Committee  on  Credentials  (Drama),  H.  Carey .  Universal   2  reels  

Copper  Beeches,  The,  Eille  Norwood  Educational   2  reels  


612 


Motion  Picture  News 


Crown  of  Courage,  The,  Arthnr  Trimble  

Cruise  ot  the  Princess  Maguinna  (.Travelogue.) 
Dangerous  Waters  (Drama).  Jack  Mulhail... 

Deputized  (Drama),   Leo  Maloney  

Doomed  Sentinels  (Drama),  Roy  Stewart.... 

Drifter,  The  (Drama),  Leo  Maloney  

UrUtcr,  Tbe   (Tenement  Tales)  

Drifters,  The  (Wilderness  Tales)  

Duty   First   (Tenement  Tales)  

Dwellers  of  the  Deep  (Urban  Classics)  

Empty  House,  The  (Drama),  Eille  Norwood. 

Enchanted  City,  The  

Famous  Northwest  Mounted  (Sport  Review) . 
Fight  in  the  Fog,  The  (Drama),  Jack  Mulhail. 

Fleeced  For  Gold  (Artfilm)  

Forty-Four  Caliber  Mystery  (Drama), 

H.  Carey   

Fresh  Fish   

Fruits  of  Faith  (Drama),  Will  Rogers  

Fun  From  the  Press  

Gambling  With  Gulf  Stream  

Game  ot  Graft,  A  (Drama),  Edmund  Lowe.. 
Giants  of  the  Open  (Drama),  Roy  Stewart.. 

Gibeah  (Holy  Land  Series)  

Golden  Bullet,  The  (Drama),  Harry  Carey. 

Goose  Safari  on  Lower  Mississippi  

Grandfather's  Clock  (Urban  Classics)  

Gypsy  Trail,  The  (Drama),  Art  Acord  

Hair  Trigger  Burke  (Drama),  Harry  Carey.. 

Hansel  and  Gretel.  Baby  Peggy  

Heap  Busy  Indian  (Travelogue)  

Hearts  of  Oak  (Drama),  Roy  Stewart  

Hebron  the  Ancient  (Holy  Land  Series)  

He  Raised  Kane   (Leather  Pushers)  

Here's  Your  Men  (Drama),  Leo  Maloney  

His  Enemy's  Friend,  Leo  Maloney  •  • 

His  Last  Case  (Tenement  Tales)  

His  Own  Law  (Drama),  Leo  Maloney  

Hook,  Line  and  Sinker  (Travelogue)  

Hot  Shots  (Lyman  H.  Howe)  

Hunting  around  of  Hiawatha  (Urban  Classics) 

In  the  Days  of  Buffalo  Bill  (Serial)  

Jack  and  tne  Beanstalk,  Babby  Peggy  

Joan  of  Newark  (Leather  Pushers)  

Kings  of  the  Forest  (Drama),  Roy  Stewart.. 

King  Winter  (Lyman  Howe)  

Lake  Louise  (Travelogue)  

Last  Call,  The  (Drama),  Edmund  Lowe  

Law  of  the  Sea  (Drama),  Jack  Mulhail  

Little  Knight,  The,  Arthur  Trimble  

Little  Red  Riding  Hood,  Baby  Peggy  

Little  Town  of  Bethlehem  (Holy  Land).. 

Lost,  Strayed  or  Stolen,  Leo  Maloney  

Love  Charm,  The,  Arthur  Trimble  

Madonna  of  the  Chair  (Novelty)  

Man  vs.  Beast  

Mass  Play  (Sport  Review)  

Millionaires  Without  a  Cent  (Travelogue) 

Mirror,  The    

Mooseback  Riding  on  the  Miramichi  

Mural  Decorations  of  Sistine  Chapel  

Mystery  Box,  The  

Natural  Born  Liar,  The  (Robt.  Bruce)... 

Nature  and  Poet  (Urban  Classic)  

Nature's  Wild  Babies  (Urban  Classic)  

Old  Spain   

One  Jump  Ahead  (Drama),  Leo  Maloney. 
On  Leave  of  Absence  (Tenement  Tales) . 
On  the  Road  to  Bethlehem  (Holy  Land).. 
O'Ryan  of  Headquarters  (Tenement  Tales) 
Pagan  Romance,  The  (Tenement  Tales) . . 

Pekin  Ducks   

Perils  of  the  Yukon  (Serial)  

Pirates  of  the  Air  (Urban  Classic)  


Anchor-S.  R  2  reels  

Lee-Bradiord-S.  R.  1  reel  

Universal   2  reels  

Pa  the   2  reels  

Universal   I  reels  

Pathe   I  reels... Nov.  11 

Clark- Cornell  us  ...  2  reels  

Educational   1  reel  

Clark-Cornelius  ...  2  reels  

Vita  graph   1  reel  

Educational   2  reels  

Educational   1  reel  Oct.  14 

Goldwyn   1  reel  

Universal   I  reels  

Pathe   1  reel  Dec.  23 

Universal   2  reels  

Educational   t  reels. ..  .Oct.  7 

Pathe   3  reels... Dec.  23 

Hodkinson  1  reel  

Hodkinson   •  

Murray  Garsson  .    2  reels. .-Nov.  l • 

Universal   2  reeis  

Amer.  Releasing ...  1  reel  

Universal   2  reels  

Hodkinson  1  reel  

Vitagraph   1  reel  

Universal   2  reels  

Universal   2  reels  

Universal   2  reels  

Lee-Bradford-S.  R.l  reel  

Universal   2  reels  

Amer.  Releasing ...  1  reel  

Universal   2  reels  

Pathe   2  reels... Dec.  J' 

Pathe   2  reels...  Nov.  25 

Clark-Cornelius  ...  2  reels  

Pathe    2  reels  

Lee-Bradford-S.  R.l  reel  

Educational   1  reel  

Vitagraph   1  reel  

Universal   18  esis.  .Sept.  le 

Universal   I  reels  

Universal   2  reels  

Universal   2  reels  

Educational   1  reel  

Lee-Bradford-S.  R  ■  1  reel  

Murray  Garsson  ..  2  reels  

Universal   2  reels  

Anchor-S.  R  2  reels  

Universal   2  reels  

Amer.  Releasing...!  reel  

Pathe   2  reels  

Anchor-S.  R  2  reels  

Clark-Cornelius  ...  1  reel  

Educational  2  reels. ..  .Oct.  11 

Goldwyn   1  reel  

Lee-Bradford-S.  R.  1  reel  

Universal   1  reel  

Lee-Bradford-S.  R  1  reel  

Clark-Cornelius  ...1  reel  

Hodkinson   1  reel  

Educational   2  reels... Dec.  16 

Vitagraph   1  reel  

Vitagraph   2  reels  

Fox  1  reel  

Pathe   2  reels.  ..Dec.  IS 

Clark-Cornelius  ...2  reels. 


Amer.  Releasing . 
Clark-Cornelius  . 
Clark-Cornelius  . 
Fox 


.  1  reel.. 
,2  reels. 
.2  reels. 
.Vx  reel. 


Universal   IS  epis.  ...J  sly  8 

Vitagraph    1  reel  


Pirates  of  the  Deep  (Drama),  Jack  Mulhail.  .  Universal   2  reels  

Play  Days  at  Banff  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Plunder  (Serial)  Pathe   IS  epis'd's.Dec.  is 

Price  of  Progress,  The  Pathe   2  reels... Nov.  IS 

Prickly  Conscience  (Robt.  Bruce)......  Educational   1  reel.... Jan.  13 

Priory  School,  The  (Drama)  Eille  Norwood  .  Educational   2  Reels ...  Oct.  14 

Quail,  The  Hodkinson   1  red  

Radio  King,  The   (Serial)  Universal   10  epis.. Sept.  Sb 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reels  

Rediscovering  French  River  (Travelogue) ....  Lee-Bradford-S.  R.l  reel  

Resident  Patient,  The,  Eille  Norwood  Educational   t  reels  

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Ropin'    Fool,    A    Pathe   .2  reels  

Rough  Going  (Drama),  Leo  Maloney  Pathe   2  reels..  

Roving  Thomas  in  Nova  Scotia  Vitagraph   1  reel..  

Roving  Thomas  on  an  Aeroplane  Vitagraph   1  reel  

Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel  

Royal  Chinook,  The  (Artfilm)  Pathe   1  reel  

Runaway  Dog,  The  Fox  1  reel  

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   2  reels  

Samaria  (Holy  Land  Series)  Amer.  Releasing.  ..  1  reel  

Science  At  Home  (Urban  Classic)   Vitagraph   1  reel  

Sea  Elephants  (Lyman  Howe)  Educational   1  reel  

Shechem    (Holy    Land   Series)  Amer.  Releasing ...  1  reel  

Shiloh  (Holy  Land  Series)  Amer.    Releasing..  1  reel  

Siege  of  Lancashire  Queen,  Jack  Mulhail. ...  Universal   2  reels  

Six  Shooter  Justice,  Harry  Carey.  ...........  Universal   2  reels  

Sky  Splitter,  The  Hodkinson   1  reel  Dec.  < 

Smoked  Out  (Drama),  Leo  Maloney  Pathe   2  reels  

Social  Buccaneer,  The  (Serial)  Universal   ...  " 

Solitary  Cyclist,  The  (Drama),  Eille  Norwood.  Educational   2  reels ...  .Oct.  21 

Soul  Herder,  The  (Drama),  Harry  Carey. ...  Universal  2  reels  

Speed  (Serial)   Pathe   U  eps'ds.Sept.  23 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe.  .  Murray  Garsson  ..  I  reels. .  ..Nov.  11 

Split  Outfit,  The  (Wilderness  Tales)  Educational   1  reel  Nov.  1* 

Staff  of  Life,  The  (Urban  Classic)  Vitagraph   1  reel  

Starland  Revue       Film  Book.  Offices.  1  reel  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelius  ...  2  reels  

Story  of  Ice,  The  Kox   y,  reel  

Strike  Father,  Strike  Son  (Leather  Pushers) ..  Universal  2  reels  

Such  Is  Life  Among  Idlers  of  Paris  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  in  Busy  London...  Film  Book.  Offices.  1  reel  

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept,  30 

Such  Is  Life  Near  London  Film  Book.  Offices.  1  reel  Sept  30 

Sure  Shot  Morgan  (Drama),  Harry  Carey ....  Universal  2  reals  

Taking  to  the  Tall  Timbers  (Travelogue) . . .  .  Lee-Bradf  ord-8.  K...1  reel  

Texas  Sphinx,  The  (Drama),  Harry  Carey.  .  Universal   2  reels  

This  Wife  Business  Alexander  Film.... 2  reels  

Thrills  and  Spills  Fox  y2  reel... Sept  13 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood.  Educational   2  reels. .  .Sept.  30 

Timberland  Treachery  (Drama),  Roy  Stewart.  Universal   2  reels  

Timber  Queen,  The  (Serial)  Pathe   IS  ep'sds. .June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  reel  

Tracked  Down  (Drama),  Art  Acord  Universal  2  reels  

Trail  and  Stirrup  (Sport  Review)  Goldwyn   1  reel  

Under  Suspicion,  Leo  Maloney  Pathe   2  reels. .  .Jan.  13 

Unseen  Foes  (Drama),  Edmund  Lows  Murray  Garsson.  ..2  reels  Nov.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  reel  

Valley  of  Dry  Bones  (Holy  Land  Series) ....  Amer.  Releasing. ..  1  reel  

Via  Radio   •  Educational   1  reel.... Dec.  23 

Volcanoes  of  the  World  Fox   1  reel  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Water  Sports   Fox  J4  reel... Sept  23 

When  Kane  Met  Abel  (Leather  Pushers)  Universal  2  reels  

White  and  Yellow  (Drama),  Jack  Mmlhall. .  .Universal  2  reels  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradf  ord-8.  R..1  reel  

William  TeU  (Urban  Classic)  Vitagraph  l  reel  

Without  Evidence  (Tenement  Tales)  Clark-Cornelius ....  2  reels  

Wolves  of  the  Water  Front,  Jack  Mulhail ....  Universal   2  reels  

Wrong  Man,  The  (Drama),  Harry  Carer  Universal   2  reels  

Yellow  Handkerchief,  The,  Jack  MnlhaU  Universal   2  reeis  

Young  King  Cole  (Leather  Pushers)  Universal   2  reels  


*' Passionate  Friends" 
Is  Completed 

George  H.  Davis,  who  has  been 
busy  completing  the  screen  adapta- 
tion of  H.  G.  Wells'  "  The  Fassion- 
ate  Friends,"  announces  the  com- 
pletion of  this  feature  film,  and  it 
is  now  ready  for  release. 

As  far  as  records  can  disclose, 
"  The  Passionate  Friends "  is  the 
first  H.  G.  Wells'  story  filmed.  The 
dynamic  action,  the  Wellsesque 
treatment  of  the  characters,  makes 
the  book  admirably  suitable  for 
screen  use,  allowing  for  no  addi- 
tions or  eliminations,  it  is  claimed. 

The  method  of  distribution  is 
still  under  consideration,  several  of- 
fers for  outright  sale  having  been 
received.  Maximum  distribution 
and  an  early  release  date  figure  as 
important  factors  in  the  deal  for 
United  States  and  Canadian  rights. 


Plum  Center  Comedy 
Is  Completed 

"Pop  Tuttlc's  One  Horse  Play" 
is  the  title  of  a  forthcoming  Plum 
Center  comedy  produced  by  the 
Paul  Gerson  Pictures  Corporation, 
which  is  making  this  series  of  two 
reelers    for    the    Film  Booking 


Offices  of  America.  Dan  Mason  is 
starred  under  the  direction  of  Rob- 
ert Eddy. 

This  comedy  shows  Pop  in  the 
role  of  a  theatrical  producer  in 
the  village  of  Plum  Center.  Pop's 
offerings,  presented  at  the  Tuttle 
Opery  House,  consist  of  "  Romeo 
and  Juliet"  and  "Richard  III."  The 
picture  will  especially  appeal  to 
e!1  those  who  have  appeared  in, 
oi  had  a  part  in  amateur  theatri- 
cals of  all  sorts. 

"Pop  Tuttle's  One  Horse  Play" 
is  scheduled  for  early  release  on 
the  F.  B.  O.  short  subject  program. 


Royalty  at  Showing  of 
"Four  Horsemen" 

Queen  Mary  of  England,  Queen 
Maud  of  Norway,  and  the  Princess 
Victoria  witnessed  recently  at  the 
Palace  theatre  in  London  an  ex- 
hibition of  the  Rex  Ingram  pro- 
duction, "  The  Four  Horsemen  of 
the  Apocalypse,"  the  Metro  picture 
which  is  generally  conceded  to  be 
one  of  the  highest  achievements  of 
the  screen. 

Word  of  this  was  cabled  this 
week  to  the  Metro  h~>me  offices  in 
.New  York  by  English  representa- 
tives of  the  firm. 


Scene  from  "The  Love  Nest,"  Producers 
Security 

This  sanction  and  interest  com- 
pletes the  triumph  of  "  The  Four 
Horsemen  of  the  Apocalypse "  in 
the  British  capital.  From  the  time 
the  Ingram  photoplay  first  was 
shown  it  has  been  not  only  a  tre- 
mendous popular  success  but  an 
attraction  attendance  upon  which 
was  socially  important,  according  to 
Metro. 

"  The  Four  Horsemen  of  the 
Apocalypse "  is  based  upon  the 
great    novel    by    Vicente  Blasco 

Ibanez. 


Fox  Director  Completes 
47th  Production 

"  The  Net,"  the  super  special 
feature,  which  Fox  Film  Corpora- 
tion announces  for  release  Feb- 
ruary 25,  is  the  forty-seventh  big 
production  directed  by  J.  Gordon 
Edwards,  dean  of  motion  picture 
directors. 

Edwards,  who  has  to  his  credit 
Theda  Bara's  "  Salome,"  "  The 
Queen  of  Sheba,"  "  Nero,"  a  cur- 
rent Fox  special,  and  "  The  Shep- 
herd King,"  which  has  not  been 
released  as  yet,  has  imparted  to 

The  Net."  the  results  of  his  years 
of  experience  in  the  silent  art. 
Spectacular  scenes,  lavish  settings 
and  gorgeous  costumes  character- 
ize this  1923  picturization  of  the 
thrilling  Broadway  success. 


Katherine  Kavannaugh 
with  Goldwyn 

An  association  of  long  standing 
has  been  renewed  by  the  addition 
to  the  Goldwyn  scenario  staff  of 
Katherine  Kavannaugh  as  a  sce- 
nario writer  and  personal  assistant 
to  June  Mathis,  newly  appointed 
editorial  director  of  the  Goldwyn 
studios. 


THE  WILLIAMS  PMNTTNG  COMPANT,  NEW  YOB  If 


If  it  is  in  the  negative,  you  will  get  it  in  the 
print,  on 

EASTMAN 
POSITIVE  FILM 

Detail  in  highest  highlight  or  deepest  shadow, 
with  every  step  of  gradation  in  between, — 
Eastman  Positive  Film  reproduces  it  all  and 
carries  the  quality  of  the  negative  through 
to  the  screen. 

Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


n 


RoiYuick"  Film  Mjg.  Co., 
Chicago,  V.  S.  A. 


Joseph  M.  Schenck  presents 
Miss  Norma  Talmadge  in 
"The  Voice  from  the  Minaret"; 
Adapted  for  the  screen  by  Miss 
Frances  Marion  from  the  world- 
Famous  play  by  Robert  Hichens. 

As  Lady  Adrienne,  Miss  Talmadge 
Is  incomparably  fascinating — 
Salome  !    Sheba  !    Cleopatra  I 
Eugene  O'Brien,  "  the  perfect  lover." 
The  entire  production  personally 
Directed  by  Mr.  Frank  Lloyd. 

"The  Voice  from  the  Minaret" 
Photography  by  Tony  Gaudio. 
A  First  National  Attraction. 
Art  prints  made  in  Hollywood 
By  Rothacker-Aller  Laboratories. 


Miss  Norma  Talmadge 
in 

"The  Voice  from  the  Minaret." 


WATTERSON  R  ROTHACKER. 

P  R  ES  I DENT 

JOSEPH  ALLER 

VICE   PRESIDENT  fj   GENERAL  MANAGER 


SSIS     MELROSE  AVENUE 

HOLLYWOOD.  CALIFORNIA 


FEBRUARY  10,  1923 


Reg.  U.  S.  Patent  Office 


1XV1I    No.  6 


rom 


issoun 


Comes  an  1  8  carat  endorsement  of  our 
slogan. 

The  News  Is  Filed  Throughout  The  Field 

H.  T.  Gardner,  manager  of  trie  Orpheum 
and  Fotosho  theatres,  Neosho,  Mo.,  writes: 

"I  use  (he  News  so  much  (he  backs  come  off  of  them. 
....  When  I  first  noticed  that  you  were  going  to  issue 
the  Booking  Guide  I  proclaimed  the  fact  that  it  was  the 
first  real  step  to  help  the  exhibitor  .  .  .  .  /  had  already 
started  indexing  your  issues  from  January,  I Q2o  .... 
/  am  now  having  all  my  copies  put  in  heavy  backs  .... 
'The  Booking  Guide  is  fine  and  I  want  another  one  like  it. ' ' 


Kntrrrtl  n*  Second  Via**  Matter,  Ortober  IX.'  WIS,  ni  thr  Post  Office  at  \< 

under  thr  \t  l  uf  Manh  i.  W.9 


Los  Angeles 


Published  Weekly— $J.(K>  a  year 

72Q  Seventh  Avenue,  New  York 


PRICE,  20  CENTS 

Chicago 


Jillltl 


Full  Steam  Ahead 

HEN  you  want  personal  assistance,  or  advice,  or  to 
have  an  important  matter  well  handled,  to  whom  do 
you  go  for  help?    To  the  busiest  man  you  know. 
Strange  to  say,  he  always  seems  ready  and  able  to 
give  you  the  benefit  of  his  undivided  attention  and  experience. 

RGANIZATIONS  are  the  same  as  individuals.  Work- 
ing at  top  speed  every  member  is  alert,  competent 
and  anxious  to  serve,  with  pride  and  enthusiasm  in 
everything  they  do.  Their  capacity — individually 
and  collectively — seems  without  limit.  Nothing  is  too  big  or 
too  small  to  inspire  their  close  attention  and  competent 
handling.  Successful  organizations  naturally  attract  and 
hold  the  best  talent  and  secure  the  finest  possible  results 
from  such  talent. 

TANDARD  FILM  LABORATORIES  freely  admit  that 
they  should  be  able  to  deliver  the  results  that  success 
inspires.  Large  and  small  producers  who  have 
tested  the  quality  of  Standard  Service  are  liberal 
with  their  statements  of  approval.  They  agree  that  this  very 
busy  organization  is  delivering  the  highest  quality  of  individ- 
ual service  and  product. 


_  _  Pola 

pfegjr  s 

FIRST  AMERICAN  PICTURE 


Made  by 

George 

TiizmauTice 


d  (paramount  Q>icture 


6 


HAMILTON  THEATRICAL  CORPORATION  PRESENTS 

POLA  NEGRI 


IN  A 


George  Fitzmauriee 

PRODUCTION 


From  the  novel 
by  Robert   1 1 ichens 


BELLA  DONNA* 

SUPPORTED  BY 

C.ONWAY  TEARLE,    GONRAD  NAGEL 
and  LOIS  WILSON 

AT  last — Pola  Negri  in  a  picture  worthy  of  her 
supreme  talents! 
Made  in  America,  with  all  the  production 
facilities  that  only  America  can  supply — 

—by  one  of  the  greatest  of  all  American  di- 
rectors— 

— from  one  of  the  most  dramatic,  passionate, 
powerful  stories  ever  written — 

— and  with  a  supporting  cast  of  stars! 

Tell  your  people  about  it  and  watch  the  rec- 
ords smash! 

(X  (paramount  Q>icture 


Adapted  by 
Ouida  Bergere 


^(k<  

d^HV  TAMOUS  PLAYERS  I 

8B 


TO  ALL  EXHIBITORS 

POLA  NEGRI'S 

first  and  ONLY 

AMERICAN  MADE  PICTURE 

IS 

"Bella  Donna' 

A  George  Fitzmaurice  Production 

Presented  by  Hamilton  Theatrical  Corp. 


Miss  Negri  has  NEVER  appeared  in 
any  other  American-made  picture. 


Her  second  American-made  picture  will  be 

"The  Cheat" 

A  George  Fitzmaurice  Production 

Presented  by  Hamilton  Theatrical  Corp. 

(paramount  (pictures 


*J  FAMOUS  PLAYERS  LASKY  CORPORATION  i^sKKIk^ 

.   A.DOLPH   ZUKOR     P~*t*d—t  «  . 


February  10,  1923 


621 


A  New  Cycle  of  Pictures 
is  Coming  

In  fact,  it's  here — here  with  the  release  of  "  The  Bishop  of  The  Ozarks,"  the 
forerunner  of  a  cycle  of  pictures  which  will  sweep  the  country  on  a  tidal  wave 
of  public  demand— the  first  of  the  pictures  dealing  dramatically  with  phases  of 
life  in  the  places  where  oxen  and  covered  wagons  carry  red-blooded  men  and 
women  who  fight  for  love  and  home  against  forces  of  ever-diminishing  power. 


Be  a  Leader — Not  a  Follower 

Show  the  FIRST  of  this  new  cycle.  Beat  your  competition  to  the  big  profits 
by  booking  this  BIG,  NEW,  DIFFERENT  drama—  this  unusually  entertain- 
ing and  powerful  drama  of  a  man's  fight  for  home  and  recognition  by  his  fel- 
lows and  a  beautiful  girl's  glorious  struggle  for  the  right  to  live  and  love. 
Man,  ride  this  one  for  a  sure  winner — it's  a  hundred- to-one  shot  with  you  on 
the  long  end  of  the  bet,  and  the  rest  of  the  field  still  at  the  starting  post.  And 
the  best  time  to  act  is  NOW!!! 


Distributed  Throughout  the  World  by 

FILM  BOOKING  OFFICES 

OF  AMERICA,  INC. 

MAIN  OFFICES— F.  B.  O.  BUILDING— 723  7th  AVE.,  N.  Y.  C. 

BRANCHES  EVERYWHERE 


SENSATION 


THEATRE  N.^ 


OF  NEV  YOPi 


E).  P.  Schulbergf 


presents 


Agones  Christine  Johnston  and  Frank  Dazey 

DIRECTED  BY 

GAS  N IE IV 

CREATOR.     OF  "RICH    MEN'S  VIVES" 
WITH    A   DISTINGUISHED  CAST 

BARBARA     LA  MARR 

DAVID  BUTLER- 
BETTY  FRANCISCO 
RICHARD  TUCICrIPL 
ZASU  PITTS 
THE  HEAVENLY  TWINS 


Si's  a  Preferred  Picture 

Distributed  by 

AL-LICHTMAN 

C  ORPO  R.ATI  O  W 

l650BROAOWAyn^j^NEW  YOUK  CITY 


TERION 

ADMISSION      .5o  "-.75  ^1.00^1.50^2.00 


ft 


The  Last  Hour 


32  Theatres  in 


EDWARD 


SMASHING 

PHOTO 
DRAMATIC 

SENSATION 


Metro  Film  Exchange 
1321    Vine    St..  Philadelphia. 
For  Eastern  Pennsylvania  and 
Southern  New  Jersey 


NOW  BOOKING  THROUGH 

All-Star  Features,  Inc. 
l.  Louis  Hyman 

209  Golden  Gate  Ave..  San  Francisco 
For  San  Francisco  and  Los  Angeles 


De  Luxe  Feature  Film  Company 
308  Virginia  St..  Seattle.  Wash. 
For  Oregon.  Wash.,  Montana.  N.  Idaho 
and  Alaska 


MASTODON  FILMS,  Inc.,  C.  C.  Burr,  Pres.,  133-135-137  W.  44th  St.,  New  York 


MILTON  SILLS 
C  ARM  EL  MYERS 
PAT  CT  M ALLEY 


ALEC  FRANCIS 
WALTER  LONG 
JACK,  MOWER 


New  England  Book 

SLOMANS 


THE  BOOKINGS 

Gordon's  Scollay. 
Gordon's,  Brockton. 
Gordon's,  Lynn. 
Gordon's,  Cambridge. 
Gordon's,  Gloucester. 
Strand,  Gloucester. 
Federal,  Salem. 
Fay's,  Providence. 
Dawes,  Bridgeport. 
Colonial,  Haverhill. 
Orpheom,  Maiden. 
Fenway,  Boston. 
Allston,  Boston. 
Dudley,  Boston. 
Bijou,  Boston. 
Franklin  Park,  Boston. 


NOW  BOOKING  THROUGH 

Moscow  Films,  Inc.  Regal  Films,  Ltd.  Mountain  States  Film  Corp. 

23  Piedmont  St.,  Boston,  Mass.  1205   Royal  Bank  Bldg..   Toronto  2 1 04  Broadway,  Denver,  Colo. 

For  the  New  England  Slates  For  Canada  For  Denver 

Commonwealth  Film  Exchange,  729  7th  Ave.,  N.  Y.  City 
For  New  York  aT*d  Northern  New  Jersey 

MASTODON  FILMS,  Inc.,  C.  C.  Burr,  Pres.,  133-135-137  W.  44th  St.,  New  York 


IN  Collier's  weekly  for  four  different  issues  and  through 
full  column  ads.,  more  than  seven  million  people  have 
been  £told  that  these  same  stories,  which  appeared  in 
Collier's  alongside  the  stories  themselves, 
would  be  shown  on  the  screen.  The  promise 
is  fulfilled.  F.  B.  0.  has  produced  them,  and 


Read  What  the  Big 
Sporting  Writers  Say 


"Marvelous  .  .  .  a  million 
laughs  .  .  .  Great  romance 
a  triumph. 

Hype  Igoe, 
N.Y.World 

"A  kick  in  every  reel  .  .  . 
these  beat  'em  all. 

Harry  Newman, 
N.Y.  Daily  News 

"Hot  Dog!" 

Harry  Cross, 
N.  Y.  Evening  Post 


"Hot  stuff  .  .  . 

have  them  all 

licked. ' ' 
Eddie  Hughes, 
N.  Y.  Evening  Mail 


"I'm  going    to  see  them 
all[over  again." 

Frank  Graham, 
N.  Y.  Sun, 

"A  positive  wow!  I  could  see  'em  all  again!'* 
James  Kevin  McGuinness, 

N.Y.Telegram 

"Splendid  stuff  .  .  got  me  right  in  the  heart." 

James  P.  Sinnott, 
N.Y.  Telegraph 

"I've  seen  all  the  great  scraps  for  20  years 
.  .  .  these  are  better. ' '  Fred  Hawthorne, 

N.Y.Tribune 


"They  have  a  kick 
thrill  of  contest. 


.  .  have  caught  thejreal 
Hugh  Fuller  ton, 
Chicago  Tribune 


DISTRIBUTED  BY 

ILM  ROOKING  p|FFICES 

OF       J-3      AMERICA       \^-/  INC. 

723  SEVENTH  AVENUE,  NEW  YORK  CITY 
EXCHANGES  EVERYWHERE 


1  I'i 


traight  as  an  arrow 
to  its  marK — 

I  say,  sir,  one  simply  miisl  lift  Fairbanks    a  tela-  by  Chari^aibin 
and  this  'RobinWood'outofthe  ordinary  toihe^ewYa^Tan^ 
groove  of even  great  pictures  ;  one  is  forced 
to  say  of  Fairbanks  that  he  is  a  world  artist 
who  has  given  to  mankind  an  immortal 
masterpiece" — 


Here's  What  A.  H  Blank, 
Owner  of  a  Circuit  of 
Theatres  in  Nebraska 
and  Iowa,  Has  to  Say— 

"Douglas  Fairbanks  in  Robin  Hood,"  one  dol- 
lar top,  closed  biggest  week  in  the  history  of 
Capitol  Theatre,  Davenport. 
"Press  and  public  proclaimed  it  greatest  picture 
ever  shown. 

"Will  play  return  engagement  soon. 
"Strand,   Omaha,  and   Princess,  Sioux  City, 
opened  Sunday  to  greatest  business  on  theatre 
record. 

"  'Robin  Hood*  is  surely  some  production." 

Released  by 

UNITED  ARTISTS  CORPORATION 

MARY  PICKFORD  CHARLIE  CHAPLIN 

DOUGLAS  FAIRBANKS  D.  W.  GRIFFITH 

Hiram  Abrams.  President 


DOUGLAS 
FAIRBADKS 

171 

RDBID 
HOOD" 

^  Directed  by  ALLAN  DWAN 


MACK 
fEMNETT 

presents 

MABEL  MORMAMD 


in 


SUZAHNA" 


^ 


^  to^s    ^  m»*  *\«*«* 

**  1  **** «.  ^H  V  *  V  <  00 ! 


t7///Wc3  Produce/o  and  Distributors  Corporation^ 

729  Seventh  Gvenue,  JJeur  Oo-k  City 


-  C  3fonch  O/f 


I  JEHNETT; 

presents 

MABEL MORMAMD 

in 

'5UZAHNA'1 


Directed  by 
J.  Richard  (Jones^ 


3** 


»*8 


0* 


^1 


*******  ***** 


*Jiry 


Qllied  Producei'j  and  Distributors  Corporation^ 

729  Seventh  Ouenue,  J/eus  C/ork  City 
-Q  3ranCh  Office  located  In  each  Un.tcd  Ort.str  Corporation  Cxchanqa- 


630 


Motion  Picture  News 


Gilbert  E.  Gable  presents 


AS  A  MAN  LIVES 

Jl  Romantic  Hlelodrama  directed  by  JSearleDaPley 

Story  by  Bob  Dexter 

u)ith  a  Fine  cast  including-. 
ROBERT  FRAZER  -  GLADYS  HULETTE  ~  FRANK  LOSEE 


A  production  filled  with 

the  color,  the  glamour  of 
Paris  night  life:  the  thrills 
of  Apache  vengeance. 

A  story  of  powerful  ro- 
mantic melodramatic  qual- 
ity that  has  played  to  fine 
business  wherever  pre- 
sented in  the  larger  key 
cities. 

A  cast  with  drawing  power 
and  popularity. 


All  the  trade  critics  gave 
"AS  A  MAN  LIVES" 
favorable  reviews  and  the 
daily  newspaper  reviews — 
which  represent  the  pub- 
lic's viewpoint  better  than 
a  trade  paper  can — are 
even  stronger  in  their  ap- 


February  jo,  1023 


631 


It  has  heart  interest 
romance 
melodrama 
a  real  star 
action  and  thrills 
the  gold  rush 
the  wonderful  animals 


Everything  you  expect  after  the  wonderful  box- 
office  success  you  had  with  "Back  to  God's  Country" 
and  "The  Girl  from  God  s  Country"  you  will  get 
plus  in  the  newest,  biggest,  finest  of  them  all! 


Bert  Van  Tuy  le  presents 

neu 


Chlpmon 


Ihe 


GRUB- STAKE 


A  Story  of  the  Klondike 


Directed  by  Bert  Van  Tuy  le 

in  collaboration  With  the  author 


Prints  are  in  all  our  exchanges. 
Screen  it  quickly  and  set  your 
play  dates.  Everything  in  the 
way  of  spectacular  lithographs  and 
accessories  to  make  your  exploita- 
tion of  this  big  Super-Special  a 
success  at  your  ticket  windows. 


iimcncan 


632 


Motion  Picture  N  e  zv  s 


f 


Its  Here! 


Ohe  Greatest  of  All 


From  the  play  by  Chat.  E.  Blaney  and  book  by- Marion  Russell 
Story  and  Scenario  by  Olga  Printzlau         Directed  by  William  A.  Setter 


A  Notable  Cast 
Includes:  


CLAIRE  WINDSOR 
KENNETH  HARLAN 
PAULINE  STARKE 
HOBART  BOSWORTH 
WALTER  LONG 
CYRIL  CHADWICK 
ALEX  FRANCIS 


WINTER  HALL 
MARGARET  SEDDEN 
GEORGE  COOPER 
STANTON  HECK 
FRED  STANTON 
WINSTON  MILLER 
MARY  JANE  IRVING 


February   1  o  .   / p  2  3 


633 


Classic  of  the  Screen 


Romantic  Melodramas 


FIFTH  OF  WARNER  BROS. 

"O.ASS/CS  OF  THE  SCREEN" 


15,000 Salesmen 

Are  to  Sell 

Fun  from  the  Press 
Direct  to  the  Public 


STANDING  ROOM  ONLY  sign  would  be 
hung  out  on  every  moving  picture  thea- 
tre in  the  country  if  other  producers 
were  in  the  unique  position  of  The  Literary 
Digest  to  send  patrons  into  motion  picture 
theatres. 

This  foremost  American  news  magazine  has 
a  field  force  of  more  than  1  5,000  salesmen 
selling  the  publication  in  practically  every 
town  and  city  of  the  country. 

This  immense  force  is  constantly  reminding 
the  millions  of  families  upon  whom  they  call 
every  week  to  attend  the  motion  picture 
houses  in  their  neighborhood  which  show 
The  Literary  Digest  short  reel  "  Fun  from 
the  Press." 

These  salesmen  are  not  only  soliciting  atten- 
dance for  "  Fun  from  the  Press  "  but  they  go 
even  further  and  recommend  the  theatre  pro- 
gram in  its  entirety  pointing  out  the  fact  that 
the  managements  of  theatres  which  show  this 
high  class  Literary  Digest  reel  can  quite  con- 
fidently be  relied  upon  to  exercise  the  same 
judgment  and  discrimination  in  choosing  the 


rest  of  their  bill  as  they  have  exercised 
in  choosing  The  Literary  Digest  subject. 

Exhibitors  know  that  "  word-of-mouth  "  ad- 
vertising is  the  most  valuable  that  can  be  had. 
Here  it  is ! 

The  constant  weekly  solicitation  which  these 
salesmen  make  to  the  many  thousands  of 
families  they  come  in  contact  with  is  bound 
to  show  its  effects  through  the  box  office 
windows. 

This  new  selling  plan  has  created  a  tremen- 
dous stir  among  exhibitors  everywhere.  As 
one  exhibitor  remarked,  "  thousands  and 
thousands  of  neighborhood  salesmen  calling 
on  families  every  day  and  every  week  urging 
them  to  go  to  the  movies  cannot  help  but  be 
a  boon  to  exhibitors,  not  only  those  showing 
"  Fun  from  the  Press,"  but  to  the  entire 
industry." 

It  is  sure  to  be  the  means  of  getting  people 
who  have  gotten  out  of  the  moving  picture 
habit  or  who  have  never  gotten  into  it  to 
attend  the  theatre. 


]ftfARNING  "Fun  ho™  the  Press"  is  the  only  reel  produced  and  spon- 

  sored  by  "The  Literary  Digest."    Any  use  of  the  name  in 

connection  with  any  other  reel  is  unauthorized  and  illegal. 

"FUN  FROM  THE  PRESS" 


Produced  by  The  Literary  Digest 


Distributed  by  W.  W.  Hodkinson  Corporation 


THE  MOST  IMPORTANT 
ANNOUNCEMENT  OF  THE 
YEAR  FO 


HODMNSON 

p  i  c  T  U  K  £  S 


|M,  Mlkt.  3730 


W.W.  HOOK*^^^ 


^hruary  3.  19». 


,0  the  Theatre  Oimers 
of  the  Onlted  States. 


Oentles 


is  to  announce  the  year  a 
n  a.&  -eonethlng  new" 

xmths.  you  hare  demanded  eoae 
7or  «ny  -onth..  7  w  JOT 


—   -cstftsss 

^,  ~.  „f  tout  mulnesB 

competitors  in 


through  saeer 

daring  and  audacity 
tfoTplctur.  history. 

»  l«  hSr"  „„-esed  on  the  S>Uowi>* 

enthusiasm  exprceeea 
Unm  the  editorial  en  B88lciBg 

 .  --i-srs* 


Very  truly  yours, 
f.  BOBllW"  C0FP0RAT1OT. 

~^~,^t  ^Oe^rU^llanager. 
Vice-President  ana 


HODKINSON 

pTcTuTTs 


ELMER 


CLIFTON'S 


DOWN  TO  THE  I  ft  /  SEA  IN  SHIPS 


OtIRN  THIS 


EDITORIAL 


moving  ■',tT!L"iF 


,,6  FIFTH  AVENUE 

r„rk  Bth-  1923 


VT.  Hodklnson,  heara  in 

SeaI  -r  «nv  bit  of  nev:s  I  n"  Rnri0uncement 

!  don't  know ol  an,  W       M         B  the  anno^  ^  sWps- 

X^ln.  the  ^^^1^ 


«Do».ri  to  the 


Sincerely  yours 


ED1T0K 


53  f^aime/s  ?ufCication 


o  /  i 


DOWN  TO  THE 


Picture  News 
"Down  ,o  «J1C  Sea  i„  Ships" 
ESerC,f— Twelve  Kei 

J*,  as  a  masterpiece  of  i  ?  if"!'"  hist«y 
'"Elmer  CWtons  "Down  to  tL  e  S  offe"* 
-aromance  Qf  wn  to  the  Sea  m  Ships" 

Takmg  more  than  a  year?  VS  01  ^lmg. 
•?*  mute  testimon/tha.  °  PTdUCe'  il 
d'"ary  ln  production  ca„n„rrhme  Cxtra°r- 
w°rk'"e  Per  schedule  h'  be.acW«ed  by 
-mch  exudes  the  richest  £nT  f'S  *  p,ctu« 
«al  color,  detail  and  „  /'a,BO*«, 
"c  because  Clifton  wenT?,  11  18  authe"- 
c«ty,  New  Bedford  and  „  P  ^°  the  wha'mg 
"on  °f        people     The  rf  fhe  cooP"a 

away  from  the'beaten  has  ^Uen 

mdUs'tryr0wasaaCtef0f  1850  *ben  the  whar 
PartureVo"   ,h T  Peak  is  u"«ual  i„ 

on'y  broogh0,''  or?hhaS  done  "  He 

fa'th-    The  character,  with0,^"5  and  *rir 

mony  is  on<:  hiehlv  »™.    S8  marnage  cer,. 
W'«'«  thepicf,,'yhaPPea,me  «Pi«ole. 

CIarayBowdanrfC^«.    Marguerite  r 

uualitv    FP    '•     The   title  has  T  sure 
s   a  magnetic 


quality. 


Charles  W  ilt 
Town  Crier  ' 


Tl.e  Cl6t 

'.vwBfs  Wa,c°" 

■   ■■■•■Curtis  Pier„ 

'"s  sweethearts       ,    **G  «"ns  the  roftsent  Af 


CLIFTON'S 


SEA  IN  SHIPS 


ENTHUSIASM  INTO  CASH 


r„r    P,CTURE  WORLD 

moving  rii>'"  „ 
«DowntothiSea>nSh.ps 

.    N  w  Production  »  Ma»ter- 
Elmer  Clifto* J^Reple.e  With  Sen..- 
piece  'n  1"       j%Jum,n  lntere.t 
P  tion.  and  ""^e,  Ferrl 

«•""   k  „   orodntlions  of  the 
When  the  ""^J,,   sorted  out  this 
current  «>son  are Jv na»>       ^  be 
Elmer  Clifton,  offering  marvelously 
looked,  for  it  '%°"°'ver  offered  owners  of 

,  remarkable   "'""'""("the  theatre,  for 
'and  discussion  that 

"A"  ^•SrJbo«  to  the  Sea 
Cinematograph.caU>.  different  pro- 

i„  Ships"  is  tb*«  ""u*  forayed  for.  «  » 
duction  "h,b'<°:ro5nab,  romantic,  comical  and 

jsssrsss  - 1  s,ory  that ' 

a^alingb-  Human.  b;g  h,  VaU 

mfnda«.on  for  .  now"   °  ^5  gamb,e  two 

box-office  winner,    .''mcnt  of  several  thou- 
'"^  ;ha%"  in  e'ploit'.ion,  for  the  P-c- 

Ships"  is  the  best  ye  ■  ;r.rlising  ex- 

Uons  result   ror,«v«>  ,hcv  jrj  no. 

ncriences  of  wh»lers ■    "N      Bedford  and 
f&d.  Thiswruer  Vnows  Ne- 
many  a  time  was  «sp  snlpwrecks. 
Boston  newspaper  «_ o  . 
etc;,  in  that  P'c,u"2<?,'    the    innumerab  e 

kirrrir.eN-renhVoiday.e.  washed  off  -he 
b^castisoneof^---e^ 

known.  Wilbam  WalCOJJ^  EngUnd  ship 
"upulous  and  upr.gh »  Me w  5  f^rth,  ,s 
owner  and  whaler  °<^CamUCavanaugh  as 
realistically  ^eve\,,^'"uTgueri.e  Courtot 
Henry  Morgan;  Miss  ""JJ^  McKee.  as 
is  Patience  Morgan  c^r.ot.  a 

Thomas  Allen  Dorter,  J  (hc       ,  ,1 

Judy  P«r.,ini„'h;w  and  con.r.bu.e 
do  cons  s.cn.ly  good  wor  ^  inter<.sll„R 
materially  <o  .he  »",n£rcib,t  manner  To 
s,ory  in  a  smooth  and  lo  k  of  ,nc 

ff/W  however  rV  ,ha. 

,hem  apart  »„.  „|d  while 

^oTSmW'  tn.-«»«n 
S£!  vma.n  JJ».W«  w.  M»r«».  »n< 

property  ot  the  lriter«»<s- 
Ma  American  shipping 


ELMER 


"",Jt"  V.  ,K„, 


niu  ..."  *•  or* 


*<*>Ser  M(  lKJf 


*■  Eodicte,,,,.... 

true  n«*r  Of  taS", '««**>«.    "o  or,  ca^f  ^ 
»<*    I  »el:.ve  ^T..-11:8  "»«  ^-t--g.    It  !V  =1"  »*•  Seer 

-P  .  o.  fa  e7er..  ,0„u:;  »Vt  g  rhat 


pe"'iler.t 


DOWN  TO  THE 


CLIFTOMS 


SEA  IN  SHIPS 


«f((iM.(«f'-:u.<«Mi.»(»,uH.M.|HMHKM'<lll| 


WATCH  IT  QPOW 

S  UNIVERSAL  SUPER -JEWEL 
i  PRODUCTION 

MERRY  CO 
ROVND 


to  be  presented  by 
CARL  LAEMMLE 


i 


542  Motion  Picture  News 


February   i  o  ,  1923 


CRASHING  THRILLS-SMASHING  ACTION-GRIPPING  MYSTERY! 


THRILLS — Electrifying,  dare-devil,  breath- 
taking thrills  in  such  rapid  succession  that  they 
leave  you  agog  with  wonder  and  quivering  with 
excitement! 


ACTION — Fast,  furious  and  lightning-like 
action — the  nearest  thing  to  perpetual  motion 
you  have  ever  seen — not  one  dull  moment! 

MYSTERY  — Deep,  tense,  pitch- 
black  mystery — so  compelling  that  it 
holds  you  enthralled  in  its  powerful 


Distributed  by  GEORGE  H.WJLEYww 

^    220  W.  42  n&  St.,  New-York  Gig 


^Thi 


Ten  ^^^H 

Millions  Will  Rea<f^ 
This  Full-page  Advertisement 


The  SATURDAY  EVENING  EQST 


s«a  Dean  m 
The  Hame  o 

Jewel 


Jdaped  from  one  of 

greatest   j.^inr 


prisciUa  Dean  t*«U 

•The  Flame  of  Ute 


Appears 

in  the 
Issue  of 
Feb.  3* 
192-3 

Now 

in  the  homes 
of  2,500,000 
people 


caste  and  en 

tomance  end.  H  pWflOUA 

t*^cton-p-bl"  ,..„ 

<h*  ocean      ^  ^  >  ^yjj  „£.  j 
ZSB*  '"'"'  .,«         «-"  ">'  **  '  .  .      .„  .act> 

gas 

»i,vir3  *■«  ■  **-  ■ 


— „  corporation 
Universal  R#^£SP<*, 

UU1   7boo  Broadway 


These 
TV  B..<" 


Universal  Pictures  are  Advertised  in 
THE  SATURDAY  EVENING  POST 
—not  once  in  a  while— 
but  EVERY  WEEK! 


About  the  WILLIAM  FOX 


BECA  USE 


IT  TRIUMPHED  ON  BROADWAY 
DURING  A  3  MONTHS'  RUN 


BECAUSE 


IT  WILL  GIVE  YOUR  PATRONS 
THE  BIGGEST  THRILL  THEY  EVER  HAD 


OX  FILM  CORPORATION 

Soon — IF  WINTER  COMES 


from  the  housetops 

Special  Production 


n 

DIRECTED  BY 

HARRY 
k  MILLARDE 

WHO  STAGED 

MR  THE  HILL' 


BECAUSE 


IT  WILL  MAKE  MORE  MONEY  FOR  YOU 
THAN  ANY  PICTURE  YOU  PLAYED  THIS  SEASON 


BECAUSE 


IT  SMASHED  RECORDS  IN  EVERY 
THEATRE  IN  WHICH  IT  HAS  PLAYED 

FOX  FILM  CORPORATION 

Soon — IF  WINTER  COMES 


Corrals  the  Crowd 


William  Fox  presents 


in 


Qmance 


Story  6ry 

Kenneth 
Perkins 

Directed  €9 

1 Edward  Sedgwick 


WA  Thrilling  Tale  of  a 
Two  Fisted  Knight  of 
the  Western  Plains 


Fox  Film  Corporation 

Soon — IF  WINTER  COMES 


NOW  READY! 


FOX   FILMS  CORPORATION 


Soon — IF  WINTER  COMES 


iiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiii«HiiiiniiuiiiiiiiHiiiiiii 


VILIAGE 


Romance  ^ 

Directed  by    §  j 

JACK  I 
FORD  [ 


nirr  minium 


T7TT!  E 


BJACKSMITH 

from  LONGFELLOW'S  famous  poem 

J 1923  Melodrama  of  Thrills 

and   


A  melodrama 
made  for 
the  box" 
office 

Scenario  by  Eugene  B.  Lewis 


WILLIAM 


minmmnmiiiii 


%e  FACE 

ON  THE 
BARROOM 

FLOOR 

JACH  FORD 

J  Stoiy  by  q.  MARION  BURTON 


FOX  fum  woi$noN 


Soon — IF  WINTER  COMES 


I 


FOX  presents 

MORE 
LINKS 
IN  A 

,  CHAIN 
OF  BOX 
OFFICE 

SUCCESSES 


TTffTTTHHTTTtffinnTnTTTTTTnTTTTTnTTTHTTnnnnTTT^ 


with  MARY 
CARR 

A  story  bubbling  with  laughter 
yet  replete  With  thrills  ~ 
m   Directed  by  HERBERT  BRENON 

rrmrn  rrrm\    imimmnjiiiimuimmMmmm     imEuwilfrtuniMHummiinmntMinmui m^v  ^fmm 

Florence 
Bingham 
Livingston's 

III/    r       TIE  Scenario  by 

i  /wJ^V''  ^1-  9  MARION 

'1L  1      ]  BUTTON 


CUSTARD 
CUP 


Iflflf  IHIII'IIII 


iiniiiiiiiiiiiiiiMMiiiTT 


A  FRIENDLY 
HUSBAND 


DIRECTED  By 

JACK. 
BLY5TONE- 


FOX  FILM  CORPORATION 


Soon— IF  WINTER  COMES 


f<>  STRENGTH, 


The  Isle  Of  Doubt 


OVER  big  circuits,  in  important  first 
run  theatres  and  at  neighborhood 
houses  everywhere,   "The  Isle  of 
Doubt"  has  brought  forth  the  same  expres- 
sion: "An  attractive  feature  that  pleased  our 
audiences." 

Newspapers  from  all  sections  of  the 
country  have  praised  it  as  an  offering  which 
satisfies  and  which  reflects  the  careful  pro- 
duction of  a  spirited  story  by  a  capable  cast. 

Right  from  the  start,  the  trade  press 
agreed  in  recommending  it.  The  Motion  Pic- 
ture News,  for  example,  said,  "This  is  a  pic- 
ture much  above  the  average  of  those  re- 
leased by  some  of  the  veteran  producers." 

Exhibitors  say  that  a  paragraph  of  per- 
formance is  worth  more  than  an  entire  press 
book  of  promise.  Here  is  a  sample  para- 
graph, taken  from  the  news  pages  of  the 
Moving  Picture  World,  "Chicago — 'The 
Isle  of  Doubt'  did  a  wonderful  business  at 
the  La  Salle  Theatre  here,  catering  to  neigh- 
borhood patronage." 

All  of  which  proves  that  quality  counts 
in  the  long  run.  "The  Isle  of  Doubt"  is 
running  stronger  every  week,  backed  by  the 
reputation  it  has  gained  through  the  ex- 
pressed opinions  of  exhibitors  who  know  by 
experience  that  it  is  a  proven-by-perform- 
ance box  office  attraction. 

WYNDHAM  STANDING  heads  the  cast, 
supported  by  George  Fawcett,  Dorothy 
Mackaill,  Warner  Richmond  and  others. 
Hamilton  Smith  directed  with  Arthur  Cad- 
well  at  the  camera.  The  feature  is  pre- 
sented by  the  Syracuse  Motion  Pictures 
Company. 


Playgoers  Pictures 


Foreign.  Repr*se*rUa£iya  


Physical  Distributors 


ASSOCIATED  EXHIBITORS 


Arthur  S.  Kane,  Pres. 


iIGN  REPRESENTATIVE 

IDNEY  GARRETT 


Physical  Distributors 


Pat  HE  EXCHANGE 


"The  most  delightfully  acted  play  of 
the  year." — Butte  Miner.  (Rialto 
Theatre.) 

"Mae  Marsh  as  charming  as  ever  in 
a  thrilling  romance."— Detroit  Jour- 
nal. (Colonial  Theatre.) 

"Offers  absorbing  entertainment  in 
the  unfolding  of  the  story." — Louis- 
ville Courier  Journal.  (Walnut  The- 
atre.) 

"Not  in  some  time  has  a  picture  so 
pleased  Waco  audiences."  —  Waco 
Times  Herald.  (Hippodrome  The- 
atre. ) 

"A  vigorous  and  exciting  melo- 
drama, of  ultra-thrills  and  nth  degree 
action." — Philadelphia  Public  Led- 
ger. (Karlton  Theatre.) 

"There  is  a  rip-roaring  picture  at  the 
Terminal  and  you  will  positively  like 
it." — Newark,  N.  J.,  Ledger.  (Ter- 
minal Theatre.) 

"A  real  picture  and  one  of  which 
superlatives  can't  begin  to  convey 
the  power."  —  Brooklyn  Citizen. 
(Loew's  Metropolitan  Theatre.) 


v.       '  i 


Dependable  Pictures  Corp'n 

Morris  Kohn,  p«es.  PRESENTS 

TILL  WE 

MEET  AGAIN 

J<  WILLIAM  CHRISTY  CABANNE 


PRODU  CTIOM 


WITH  A  DISTINGUISHED  CAST 
INCLUDING 

MAE  MARShP 

NORMAN   KERRY    •    WALTER  MILLEPo 
MARTHA  MANSFIELD -JULIA  SWAYNE  GORDON 
J.  BARNEY  SHERRY 


X 


CO* 


v. 


»!/(< 


Keep  Your 
Eye  on 

F.  B.  O. 


Your  Best  Bet  for 
Sure-Fire  Business 

As  safe  as  a  circus  or  Wild  West  show ! 

You  never  GAMBLE  with  Carey. 

His  name  packs  a  million  dollar  "  Pull!" 

It  brings  the  kale  in  a  jingling  flood  to  your 

box-office. 


is  Carey's  greatest  production  to  date,  superbly 
directed  by  Val  Paul  from  Richard  Matthews 
Hallet's  memorable  Saturday  Evening  Post 
novel  read  by  millions. 

Imagine  how  you  can  exploit  the  great  flood 
scene  that  makes  other  screen  floods  resemble 
a  spring  freshet!  The  thrilling  machine  gun 
duel — the  desert  hotel  blown  to  atoms — a  dozen 
other  thrill  episodes  that  build  into  a  mighty 
climax! 

Book  it!  And  let  the  world  know  you've  got  it! 
Distributed  by  F.  B.  O. 


FILM  BOOKING  OFFICES 


OF  AMERICA,  Inc. 
Main  Offices — F.  B.  O.  Building— 723  7th  Ave.,  N.  Y.  C. 
EXCHANGES  EVERYWHERE 


nncipal  Pictures  Coip 
present 


ENVIRONMENT 

by  HARVEY  GATES 

ALICE      sla,,tn6  MILTON 

LAKE  «<  SILLS 

supported  by 

RALPH  LEWIS     RICHARD  HEADRICK  JR. 

(?)  ^^^^  ANTD 

f-sertonuUif  pi  odtu  ed  and  diivclev^  ^^gB/fSStB^^.        GERTRUDE  GLAJRE 

hij  Irving  Cummin^s 


if 


GERTRUDE  CLAIRE 


State  Right  Buyers! 
Principal  Pictures  Corp. 


1540  BROADWAY 


NEW  YORK,  N.  Y. 


lis 


1  A 


Offers  This 

Extraordinary 
Box  Office  Attraction 


MERMAID 
COMEDIES 


Resembles  a  serial  in  the  number  of 
hair'raising  stunts  —  a  comicaUlook' 
ing  locomotive,  an  exciting  chase  tvith 
bandits,  and  a  sure' fire  finish  that 
equals  anything  ever  staged  by  a 
comedy  director. 

—EXHIBITORS  HERALD 


A  Jack  White  Production 


"CASEY 
JONES,  Jr. 

With  LIGE  CONLEY 

Supervised  by  JACK  WHITE 


Nationally 
Advertised 
to 

YOUR 

Patrons 


„*  —  -A. 


"Till":  SPICE  OI:  l"HE  PROGRAM" 


At* 


La 


EMILE  COUE 

The  most  talked-of  man  in  the  world 

PERSONALLY 

Appearing  on  the  screen  with  his  simple  message 
which  has  taken  the  country  by  storm. 

"THE  MESSAGE  OF 

EMILE  COUE" 

His  only  authorized  motion  picture 
BACKED  BY  MILLIONS  OF  DOLLARS' 

WORTH  OF  PUBLICITY 
will  soon  be  ready  for  C  ) 

release  as  an  .   /l). ctjJLftJlJr 

SPECIAL 


Everybody  is  reading  about  Coue 
Everybody  is  waiting  for  this  picture 

It  will  be  the  Greatest  Short  Subject 
Box  Office  Attraction  ever  offered 


Produced  by  Motion  Picture  Arts,  Inc. 

Directed  by  John  L.  McCutcheon 


J" 


•\a!bV>eV  So^5. 


"He  has  probably  received  more  publicity  of  late  than 
the  greatest  of  Cinema  stars  has  ever  had." 

—New  York  Morning  Telegraph 

"I'll  wager  this  two-reeler  will  do  more  to  support  the 
S.  R.  O.  business  than  the  feature  photoplay  (a  five  or  six 
reeler)  which  will  be  offered  on  the  same  program. 
— W.  Ward  Marsh  in  the  Cleveland  Plain  Dealer 


,1* 


(  cot  i 


'J  Coue  Snappedfltre -| 


Successfully 
Known 


Repeat.' Hi.  Welt-' 


pet*00*  lrt  Be**1* 


,8,fully  Repe»»  \  .   g^O  — 


EDUCATIONAL  FILM  EXCHANGES,  Inc.,  e.  w.  hammons,  Pmi|D 


St  ■Btlp1' 


Sot  Tork  Clt7.  January  26th  1923 


Xt.  S.I.  Hacaone 

Int.  iducetlonal  711b  Ixehangee 
370  Seventh  Avenue 
Sew  York  City 


Vhen  I  leai— el,  after  my  arrival  In  America, 
of  the  great  extant  anil  Influence  of  your  cinema,  reaching  Billions 
of  your  people  every  day,  I  thought  to  myeelf  that  It  would  be  ooet 
wonderful  thing  If  the  ecrean  could  one  day  be  employed  to  help  me 
spread  the  ceceage  I  am  trying  to  carry  to  all  mankind. 

It  na  never  my  deolre  or  Intention  to  con- 
vent to  appear  in  any  picture  which  would  be  baeed  upon  fiction,  but 
when  llr.  llmore  Lef f ingwell,  who  haa  directed  ry  publicity,  told  me 
thai  you  would  be  willing  to  take  to  the  people  a  two-reel  educational 
picture,  which  would  actually  Impart  my  seeeage  and  explain  my  work, 
1  wee  Immediately  Impreeeed  that  It  waa  my  duty  to  take  advantage  of 
such  an  opportunity,     I  am  aware  of  your  extenelve  dl  etrit.it  Ion  facil- 
ities, and  I  thank  you  for  the  fine  co-operation  you  have  given  In 
making  arrangecente  to  ahow  the  picture,  'The  Meeeage  of  Bmlle  Coue*. 
which  1  elncerely  hope  will  entertain  your  mllllona  of  potror.e  while 
atlll  benefiting  them  by  ahowlng  how  aelf-maatery ,  through  conecloue 
auto-suggeetlon,  can  help  every  man,  wornan  and  child  -  everywhere. 

The  proeeeda  of  thie  motion  picture.  tfr.  Hemmona, 
will  go  to  establish  s  free  clinic,  or  more  properly  epee.:ing.  lnetl- 
tuts,  nesr  my  horns  In  Eaney,  7rance,  where  I  have  great  difficulty 
mow  In  handling  the  crowde  that  cone  to  eee  me .     It  must  bs  underetood 
right  now  that  I  am  not  pereonally  to  be  the  heneflclary  of  whatever 
thle  pioture  earne;  not  one  cent  will  come  to  me.    The  free  inetituta 
so  badly  needed  in  my  home  town,  will  serve  thoueande  of  people  In 
cueet  Of  help,  and  if  you  are  to  aaelet  in  making  that  a  poaslblllty. 
It  ought  to  sfford  you  much  eatisf sctlon. 

Accept  my  elncere  thanks,  please,  for  the  greet 
klndnees  snd  consideration  you  have  shown        meeeage.     You  underetand 
and  seem  to  eympsthlze  with  me  in  whst  I  a-  trying  to  do,  and  for  the 
aaka  of  the  cause  -  the  epreadlng  of  the  meaaaga,  I  wlah  greatest 
aucosse  to  the  picture  In  which  I  appeer,  trying  to  expleln  from  the 
screen  to  mllllor.e  I  cannot  otherwise  reach,  Just  what  I  am  explaining 
from  the  lecture  pletforc  wherever  I  go. 

Faithfully  youra- 


"THE  SPICE  OF  THE  PROGRAM" 


.^  Coursz  of  Big  Day  Coue  , 
r  \  Begins  on  Educational  FUm  & 


■at*' 


Who  Went 


Declare,  HeF^^Z  ' 


f  ZZ"  '»r«ay.  cnlerad 

Coue  Resumes  H, 


H<yie 


,  te  Me  ">*lt/ 


£•**»•»  km. 


«r| '«  a 


'*«-raa. 


-4-» 


EDUCATIONAL  FILM  EXCHANGES,  Inc.,  e.  w.  hammons,  Present 


Goldwyn  Pictures  for  Current  Showing! 


Marshall 
Neilaix's 

greatest  picture' 

tThe  Strangers^ 
Banquet 


) 


AUen 
Holubar's 

Broken. 
Chains 

The  Chicago  Daily 
News  Prize  Winning 
Story 


Rupert 


HugHes' 

Gimme  \ 

A  Story  oF  married 

life  • 


Maurice 
TourneurV 

production  oF 
The 

Christian] 

by 

Sir  Hall  Caine 


R.A. 
WalsR's 

Lost 

,And  Found 

On  A  South 
.Sea  Island, 


Lon  CHaney 

in  a  story  oP 
love  and  thrills  - 

A  Blind 
targaira 


Neilan's  supreme  mo- 
tion picture  achieve- 
ment with  a  cast  of 
twenty-three  well 
known  players.  A  pic- 
ture that  is  sweeping 
the  country. 


Holubar,  creator  of 
thrills,  builder  of  real 
box-office  product  has 
made  an  action  pic- 
ture that  is  cleaning 
up  for  exhibitors 
everywhere. 


A  lively  comedy- 
drama  that  is  being 
talked  of  in  the  home. 
A  clever  argument  for 
a  50-50  arrangement 
in  marriage  with  a 
million  laughs. 


The  most  dramatic 
love  story  ever  told  in 
pictures.  Unquestion- 
ably the  Biggest  Sen- 
sation of  the  Year! 


The  first  great  thriller 
to  be  filmed  in  the 
South  Sea  Islands. 
Thousands  of  natives 
take  part.  Action 
from  start  to  finish! 
Released  in  One  Month 


The  year's  greatest 
mystery  sensation 
with  Lon  Chaney  in  a 
gripping  dual  role.  Its 
record  bookings  tell 
the  story  of  public 
success. 


NOT  promises  but  performances! 
Goldwyn  pictures  are  gold- 
winning  pictures*  Maurice  Tour- 
neur's  widely  heralded  production 
of  "The  Christian"  is  now  available 
to  exhibitors.  We  uncondition- 
ally predict  it  is  destined  to  be  one 
of  the  biggest  money-makers  in  the 
history  of  films. 

Marshall  Neilan's  "The  Strangers' 
Banquet"  has  already  exceeded  the 
highest  estimates  in  the  brief  time 
since  its  release.  The  success  of 
"Broken  Chains"  is  recorded  in  a 
phenomenal  list  of  bookings 
throughout  the  country.  "A  Blind 
Bargain"  the  Lon  Chaney  mystery 
sensation,  is  a  real  money-winner. 

"Gimme"  a  laugh-packed  audience 
picture  that  is  telling  its  story  at  the 
box-office  as  well  as  on  the  screen. 
R.  A.  Walsh's  "Lost  and  Found"  is 
a  colorful  romance  of  the  South 
Seas.  We"  invite  your  attention  to 
these  pictures  that  are  turning  in 
profits  today! 


Everybody's   Talking  About  "The  Christian" 


For  Release  Shortly—  Goldwyn  Pictures 


NOT  only  for  the  coming  months 
are  exhibitors  assured  of  great 
Goldwyn  Specials,  but  in  addition 
to  those  February,  March  and  April 
releases  on  the  right,  here's  what 
you're  going  to  get  soon: 

The  Great  and  Only 

BEN  HUR 

KING  VIDOR'S 
production  of  one  of  New  York's 
biggest  dramatic  hits 

THREE  WISE  FOOLS 


MARSHALL  NEILAN'S 

TESS  OF  THE  D'URBERVILLES 
With  Blanche  Sweet 


VON  STROHEIM'S 

THE  MERRY  WIDOW 

Perhaps  the  greatest  stage  success  of  all 
time  next  to  "Ben  Hur" 


ELINOR  GLYN'S 

SIX  DAYS 

A  Picture  of  Passion  and  Perfume 


VICTOR  SEASTROM 

Europe's  greatest  director  is  now 
working  on  his  first  picture 
at  the  Goldwyn  Studios 


An  original  story  now 
being  filmed  by  Mar- 
shall Neilan  in  Banff, 
Canada,  and  the 
Grand  Canyon.  Big- 
gest theme  from  this 
master  director. 


Von  Stroheim's  first 
gigantic  drama  for 
Goldwyn,  a  picture 
that  is  said  to  over- 
shadow his  greatest 
previous  work. 


The  daring  story  that 
created  a  sensation 
when  it  ran  serially  in 
Red  Book  Magazine 
and  in  every  Hearst 
paper  in  the  country. 


Pola  Negri,  beauty  of 
a  thousand  passions 
in  a  daring  modern 
drama  of  love  adven- 
tures in  highest  soci- 
ety. A  picture  destined 
to  create  a  sensation. 


The  most  beloved 
book  in  romantic  fic- 
tion brought  to  the 
screen  in  a  gorgeous 
production  with  an 
all-star  cast. 


arshall 
Neilan's 

The 

Eternal 
Three 


Erich,  von" 

£troheims 

Greedy 
Wives 


Rupert 
Hughes9 

Souls  For 


Pola 
Negiri 

Mad  Love 

Her  Greatest 


Hugo 

Ballings 
Vanity 


The  stage  play  ' 

'The  / 

Rear  Car"  brought  to  / 

the  screen  after  a 

long  f  " 

and  prosperous 

run.  1 

A  mystery  thr 

iller  V 

that  goes  "The 

Bat"  \ 

one  better. 

Red. 
Lights 

Directed  by 

Clarence 
Badger 


"Ben  Hur"  will  be  the  Greatest  Picture  Ever  Made 


662 


Motion  Picture  News 


"Last  word  in  efficient  service  to  the  industry" 


3 


***** .  <^^%^nr^7, 

^  JJ*        *;ota.  R  :0-c  e^tv 


.0* 


The  News  Is  Filed  Throughout  the  Field 


February  i  o  ,  1923 


663 


Bigger  and 
Bigger 

Better  and 
Better 

THAT'S  what  everybody  in  the 
business  is  saying  of  the  Carter 
De  Haven  Comedies.  And  no 
wonder.  When  a  comedian  can  con- 
sistently turn  out  product  of  the  quality 
that  has  been  and  is  being  offered  by 
Carter  De  Haven  he  most  certainly  has 
struck  the  old  profit-nail  right  on  the 
head  with  a  mighty  wallop.  And  the 
newest  and  funniest  offering  is  "  A 
Waggin'  Tale."  Just  wait  until  you  see 
it — wait  until  you  see  the  gags  put  over 
by  De  Haven  and  that  wonderful  bull 
pup.  You'll  say  it's  GOOD.  And 
your  audiences  will  be  just  as  tickled 
over  the  good  time  they  have  as  you 
will  be  over  the  good  time  you  have 
in  contemplating  an  overflowing  till. 
— Book  De  Haven,  and  DO  IT  NOW. 


P.  A.  POWERS  PRESENTS 


COMEDIES 


Distributed  by 
Film  Booking  Offices  of  America,  Inc. 

Exchanges  Everywhere 


723  Seventh  Ave.,  N.  Y.  C. 


Big  Booking 
Bulletin 


'•'re 


to 
the 


tf'e  run 
Rhode 
[°y  fur- 

General 

strict 
to  not 

Tojtiiriend 

Aspect 
(Sk'lde 
£of 
ft  est 


Zero,  Too 


FWnd.     n?rh«»  created  p'«ure  in 


Directed  by  James  W.  Home 
and  Del  Andrews  under  the 
personal  supervision  of 
Thomas  H.  Ince. 


I  223 

Bar] 
and 

The 


'  Jlumuis  H.  I/we  presents 

an  Earthquake  of  Ga<sps 

a  Mhihqualie  of  Laughs 
starring 

Douglas  Mac  Lean  and  Madge  Bellamy 

JbHOTTENTOT" 

Distributed  by  Associated  First  National  Pictures,  Inc. 


s  appealing  as 
the  ftorld  -famous 
title  it  bears  - 


■4. 


-  -  m 


■  m 


to* 


-  and  she  played  him 
ZMu/hty  £ak'a  Slose 


Che  successor  io  Humoresquev 
'Over  theHilTand  "The  jMracle  titan 


11 


hen  a  fellow  loves  a  girl  well 
enough  to  do  three  years  in  jail 
for  her  •»  and  then  high  society 
tries  to  take  her  away  from  him 

that's  drama 


he  storp  of  whp  he  went  to 
jail  for  her  and  what  hap- 
pened while  he  was  there 

that's  entertainment 


It's  being  advertised  in  the 

Saturday  Evening  rost 


%0      •  _  ^ 


SERF-  aS 


It  has  the  same  mysterious  power  that  ,\vithout  a  big 
star,  made"Humoresque"and  "Over  the  Hiir  break  records. 

Astorp  of  high  society  but  not  snobs  ^  a  tale  of 
crooks  but  not  crime  *  A  production  with  de  luxe  setting 
,j    contrasted  strikinqlp  with  the  abodes  of  the  humble. 
^Aboveall       .  A 

.  3  drama  ojihe  heartstrings  of  humanity 


mm  I 


s 


IT* 


Du//  Morgan  grasped  the 
strange  blind  girls  hand* 

Tin  police  ^ould  never  sus- 
pect him  in  suck  company 


*\}rom  the  story  by 
Curtis -Beaton 


HAT  emotional  something 
that  the  eyes  don't  see 
but  the  heart  jtels , 

v  those  contrasts  of  fury 
and  love  that  flame  in  the 
hearts  of  rich  and  poor  alike, 

v  the  saving  grace  of  humor, 
the  tears  of  sympathy  and 
sorrow  * 

these  are  the  qualities  of 

MIGHTY  LAK' 
A  ROSE  " 


tfi's  a  title  that 
the  fyhole  fyorld 
loves 


yhaverii  been 
ftortk  a  damn 

since  thai 
fid  die -play  in 
dame  got  hold 
of  you 


The  principles  in 
the  cast 

DOROTHY  MACKA1LL 
JAMES  RENN1E 
ANDERS  RANDOLF 
HELENE  MONTROSE 
HARRY  SHORT 
SAM  HARDY 
PAUL  PANZER 
DORA  MILLS  ADAMS 
JEAN  BRONTE, 

the  famous  Scotch 
"ollie  Voj 


i 


Motion  Picture  News 


Grooves 


ONCE  upon  a  time  (it  was  only  last 
August),  a  certain  picture  came  to 
New  York — as  many  pictures  do;  and 
it  was  looked  over  by  all  the  distributors — as 
many  pictures  are. 

And  it  was  unanimously  disapproved  of  and 
consistently  turned  down — by  all  the  leading 
distributors. 

With  this  particular  picture  a  sale  was  not 
urgent — as  is  generally  and  unfortunately  the 
case  with  the  occasional  or  independent  pro- 
ducer. The  last  dollar  hadn't  been  put  into  it 
and  the  producer  was  not  standing  helpless 
before  a  buyer  and  saying:  "  Please,  gentle- 
men, take  my  picture." 

In  fact  the  picture  was  waiting  for  one 
particular  man — one  of  the  few  showmen  in 
the  show  business — to  return  to  this  country 
and  take  it  up.  But  in  the  meantime  it  was 
thought  not  a  bad  idea  to  let  everyone  look  at 
it  and  talk  about  it. 

But  the  picture  was  talked  down — not  up, 
down  and  into  retirement. 

Today  the  picture  is  running  at  a  New  York 
theatre  and  turning  them  away.  Everybody  is 
talking  about  it.  Some  say  it's  the  greatest 
motion  picture;  others,  the  greatest  show  in 
town,  etc.  At  any  rate  it's  a  whooping  success. 

It's  so  good — that's  the  funny  part  about  it — 
that  all  the  distributor's  customers — the  picture 
houses  of  the  country — can't  get  it,  until  it  has 

been  roadshowed. 

*       *  * 

This  is  not  a  criticism  of  distributors — their 
show  sense  and  judgment.  That's  a  ticklish 
matter.  We  have  in  mind  a  few  exhibitors  who 
would  have  grabbed  the  picture — or  tried  to. 
But,  at  any  rate,  it's  far  from  simple  to  know 
just  how  pictures  will  go. 

This  picture  is  different — that's  why,  prob- 
ably, distributors  shied  at  it.  There's  no  star, 
director  or  story.  Some  camera  men  shot  it  at 
the  constant  risk  of  their  lives;  and  instead  of 


being  somebody's  fiction,  it  is  the  overwhelm- 
ing thrilling  truth  of  God's  great  realities.  But 
it  is  different;  yes,  quite  so. 

And  we  have  a  lot  of  sympathy  with  the 
distributors,  because,  if  any  one  of  them  had 
taken  over  this  picture  he  would  have  to  make 
several  thousand  exhibitors  believe  that  their 
public  should  see  it  even  though  it  was — 
different.  And  that's  another  matter. 

But  it  does  seem  as  though  something  were 
radically  wrong  all  along  the  line  when  such 
pictures  can't  get  easily  and  quickly  into  the 
machinery  of  the  business  and  to  an  eager 
public.  It  is  difficult  to  explain — to  a  child  for 
instance — that  the  distributors  thought  this  pic- 
ture was  too  bad  for  exhibitors  because  it  was 
too  good  for  them — so  good  it  had  to  be  road- 
showed. 

Perhaps,  right  here,  is  what  is  fundamentally 
wrong  with  pictures  today. 

The  public  is  surfeited  with — just  pictures,  just 
movies,  because  the  whole  business,  exhibitors  in- 
cluded, is  thinking  of  and  planning  and  wanting  and 
getting  just  pictures.  Just  pictures — stars,  dramas, 
directors,  gag  situations,  indoor  stuff,  outdoor  stuff — 
all  the  ingredients  that  inevitably  turn  out  a  regular 
honest-to-God,  garden  variety  of  sixty  per  cent  good 
picture.  And  the  whole  business  is  laid  out  in  grooves 
to  make  and  show — just  pictures;  in  such  grooves,  in 
fact,  that  so  great  a  picture  as  the  one  we  speak  of, 
or  "  Nanook,"  for  instance,  has  a  devil  of  a  time  to 
rit  in  anywhere. 

Last  week  we  were  one  of  an  audience  that  sat 
flabbily  through  a  feature — rated  a  good  one;  and  we 
too  joined  in  the  universal  gasp  of  relief  and  delight 
when  a  Baby  Peggy  picture  came  on.  It  was  so 
different. 

The  public  is  looking  for  something  real;  and  the 
public  hopes  for  something  big  from  the  motion 
picture. 

#    •  •*  * 

A  few  new  grooves  won't  hurt  this  business. 

And  a  good  start  could  be  made  with  the  exhibitor 
to  get  his  mind  rid  of  presenf  day  grooves.  The  dis- 
tributors, in  general,  won't  change,  can't  change,  till 
he  does. 

Wm.  A.  Johnston. 


Vol.  XXVII 


FEBRUARY  10,  1923 


No  6 


670 


Motion  Picture  News 


jUTTING  over  big  deals 
has  become  so  common 
in   the   picture  business 


PICTURES 

AND 

PEOPLE 


that  when  they  are  given  an 
airing  in  the  columns  of  pub- 
licity they  create  a  one-day 
sensation  and  the  public  which 
is  interested  soon  looks  for  an- 
other big  scoop.  Sol  Lesser 
put  over  a  big  deal  last  week 
that  will  keep  the  boys  talking 
for  some  time.  The  Lesser 
group  have  taken  over  the 
T  &  D  California  circuit, 
which  carried  with  it  an  80  ^^^^^^^^^^^^^^^^^^ 
per  cent  interest  in  the  New 
York  franchise  of  First  National. 

Lesser,  Mike  and  Abe  Gore  and  Adolph  Ramish  control 
the  West  Coast  Theatres,  which  have  developed  rapidly 
under  their  management.  These  theatres  will  be  amalga- 
mated with  the  T  &  D,  which  means  that  Sol  Lesser  has 
become  the  boss  on  the  Coast.  The  boys  who  use  the  table 
cloths  to  mark  up  profit  and  loss  or  to  emphasize  their 
million-dollar  talk  will  have  something  to  record  when  they 
mention  the  Lesser  project.  It  is  a  deal  involving  millions — 
oh,  several  of  them. 

Sol  Lesser's  production  activities  are  also  going  on  apace. 
Principal  Pictures  Corporation,  of  which  Sol,  Irving  Lesser 
and  Michael  Rosenberg  are  the  guiding  spirits,  has  some 
ambitious  plans.  Harold  Bell  Wright's  stories  and  George 
M.  Cohan's  plays  will  carry  the  Principal  trade-mark. 

IT'S  a  great  purpose  which  is  guiding  Dorothy  Davenport 
Reid  these  days.  Wally  Reid's  widow  will  carry  on  her 
battle  against  the  drug  menace  through  the  screen.  She  ex- 
pects to  have  the  aid  of  leading  figures  in  the  picture  indus- 
try toward  making  a  feature  which  will  arouse  the  public  to 
the  perils  of  dope.  It  will  be  her  message  to  the  world,  and 
Wally 's  gift  to  the  thousands  in  the  grip  of  the  drug  evil. 
Mrs.  Reid  hopes  that  it  will  aid  and  inspire  the  founding  of  a 
Wallace  Reid  Memorial  Home  for  Drug  Addicts.  There  is  no 
better  medium  than  the  screen  for  the  expose  of  the  drug 
menace. 

*  *  » 

jt/- HAT'S  this  we  hear  about  Theodore  Roberts  taking  a 

flyer  in  vaudeville  the  middle  of  February?    The  screen 

can  ill  afford  to  lose  the  gifted  character  actor  and  it  is  hoped 

that  he  will  soon  return  to  the  Kliegs.    Roberts  lias  not  been 

on  tht  stage  sine*  he  became  identified  with  pictures  several 

years  ago.    It  is  possible  that  he  wants  to  use  his  voice  again. 

He  will  appear  in  a  dramatic  sketch  with  a  small  supporting 

cast.    The  act  will  liave  a  try-out  in  St.  Paul. 

* .      *  * 

THE  appearance  in  a  recent  issue  of  Photoplay  magazine 
of  an  article  over  the  signature  of  Rodolph  Valentino, 
in  which  the  actor  presented  his  version  of  the  controversy 
with  Famous  Players-Lasky,  led  us  to  remark  editorially 
that  Valentino  had  pursued  a  wise  course  in  taking  his  case 
directly  to  the  public.  Rodolph  evidently  intends  to  continue 
the  policy.  On  Friday  of  last  week  he  appeared  befoie  an 
audience  at  the  Y.  W.  C.  A.  in  Yonkers,  N.  Y.,  and  while 
there  were  other  celebs  on  the  program,  including  State 
Censorship  Commissioner  Joseph  Levenson,  the  Yonkers 
Herald  headlined  the  fact  that  Valentino's  speech  was  the 
"  big  attraction  "  and  adds  that  the  ladies  were  there  in  such 
numbers  that  "  hall  and  gallery  were  jammed  to  the  doors." 

*  *  * 

VT7HBN  the  Olympic  leaves  New  York  harbor  February 
*  Y  the  tenth  the  big  boat  will  carry  Adolph  Zukor  and 
S.  R.  Kent  of  Famous,  who  will  make  a  tour  of  Europe  in  the 
interests  of  the  company's  foreign  business.  Their  itinerary 
includes  Paris.  Nice.  Naples,  Rome,  Constantinople,  Bucharest. 
Budapest.  Vienna.  Berlin.  Copenhagen.  Stockholm  and  Chris- 


tiania.  They  will  be  accompa- 
nied on  their  trip  by  Clarence 
Bowden.  former  member  of  the 
Hoover  Relief  Commission,  who 
is  said  to  be  well  versed  in  Eu- 
ropean trade  conditions. 


fiORINNE  GRIFFITH  will 
w  arrive  in  New  York  Sunday 
to  select  a  vehicle  for  the  first 
production  of  her  own  company 
to  be  released  by  Hodkinson.  It 
shouldn't  be  very  liard  finding 
suitable  material  for  this  star, 

 .   who  is  so  easy  on  the  eyes.  Any- 

^^^^^^^^™"^^^^^™"™"  thing  will  do  except  a  story  fea- 
turing a  temptress  of  the  Nile,  the  Ganges,  the  Seine,  the  Rio 
Grande,  and  the  Amazon.    Her  forte  is  society  drama. 


A 


SIZABLE  portion  of  New  York  as  it  used  to  be  back 
in  the  days  of  John  Jacob  Astor  has  been  transferred 
or  to  be  exact  has  been  reproduced  in  Brooklyn. 

Cosmopolitan  Productions  is  making  a  picture  version  of 
"  Little  Old  New  York  "  with  Marion  Davies  in  the  leading 
role  and  the  only  building  big  enough  to  house  one  of  the 
scenes,  that  of  lower  Broadway,  the  Battery  and  Bowling 
Green,  as  it  was  a  century  ago,  was  the  23rd  Regiment 
armory. 

Here  has  been  built  a  set  that  tells  its  own  story  of  why  a 
motion  picture  can  cost  a  million  dollars.  Little  old  New 
York  in  every  detail  has  been  built  in  the  armory  drill  room. 
Delmonico's  restaurant,  with  its  open  front  resembling  a 
present-day  lunch  wagon.  Bowling  Green,  with  the  iron 
fence  surrounding  the  spot  today,  just  as  it  was  in  1810,  the 
old  city  hall,  the  old  court  house  and  whipping  post  have  all 
been  included  in  what  is  claimed  as  the  biggest  set  ever  built. 

The  young  maple  trees  are  in  full  leaf,  and  slab  stone 
walks  with  cobble  stone  gutters  are  there  and  the  old-time 
fire  wagon  with  its  leather  buckets  have  been  built  for  the 
fire  alarm  scenes  of  the  story. 

The  most  extensive  research  work  was  necessary  on  the 
part  of  Miss  Davies,  Director  Sidney  Olcott,  Joseph  Urban, 
who  designed  the  settings,  and  Luther  Reed,  who  made  the 
adaptation,  in  order  to  faithfully  reproduce  the  correct 
atmosphere. 

Miss  Davies  entertained  about  fifty  magazine  and  news- 
paper scribes  last  Friday  at  a  luncheon  given  at  the  armory. 
Prior  to  the  luncheon  the  guests  watched  the  filming  of  sev- 
eral scenes  that  required  the  services  of  a  large  cast  of  prin- 
cipals and  a  thousand  extras,  all  of  whom  were  costumed  in 
the  period  of  the  story,  1810. 

^     _  $  4t 

WILL  ROGERS  is  busy  these  days  appearing  nightly  in 
the  Follies  and  doubling  in  speeches  at  banquets,  a 
pastime  -which  he  has  taken  up  seriously  this  winter.  His 
presence  at  a  banquet  indicates  that  the  sting  is  taken  out  of 
listening  to  a  deal  of  dry  chatter  concerning  "  co-operation, 
co-ordination."  etc.  The  Oklahoma  humorist  is  always  sched- 
uled to  appear  on  benefit  programs.  He  had  them  laughing  up- 
roariously last  Sunday  night  during  the  Actors'  Fund  Benefit 
at  the  Hippodrome.  After  talking  about  the  Ruhr.  Dr.  Grant, 
bonuses  and  other  current  topics,  he  closed  with  some  snappy 
remarks  about  the  Ku  Klux  Klan.  Says  "Will :  ''  I'm  no  fool, 
I*m  not  goin'  to  say  anything  about  the  Ku  Klux.  I'm  not 
goin*  to  have  'em  after  me."  Called  before  the  curtain,  he 
said:  <;  The  Ku  Klux  is  against  all  Jews,  Catholics  and  colered 
people.  They  say  they  are  100  per  cent  perfect.  Well,  they 
won't  get  over  in  New  York,  working  on  a  one  per  cent  margin. 
Besides  there  aren't  enough  clean  sheets  to  cover  'em." 

♦       #  * 

rT'HE  prevalence  of  the  all-star  cast  has  resulted  in  a  peculiar 
■*  condition  on  the  Coast,  according  to  word  from  there.  Hie 
demand  for  these  multiple-luminary  casts  has  caused  salaries 


February  i o  ,  19 


671 


to  double  and  treble,  in  some  in- 
stances. At  the  same  time,  it  is 
almost  impossible  to  obtain  the 
desired  players  for  these  casts, 
since  they  are  booked  weeks  and 
months  in  advance.  Some  pro- 
ducers express  a  fear  of  high 
salary  days  similar  to  those 
when  the  star  system  was  at  its 
height.  This  situation  is  partly 
due  to  the  fact  tliat  independent 
state  rights  producers  have  been 
greatly  strengthening  and 
proving  their  casts. 


"TPILLERS  of  the  Soil  "  is 
A  another  interesting  pic- 
ture. Abel  Ganz — producer  of 
"  J'  Accuse,"  made  it  and  then 
someone  unmade  it  and  then 
Myron  Stearns  made  it  back 
again  by  good  re-editing.  And 
now  it  has  people  guessing,  of 
course.  One  expert  said  it  was 
fine,  artistically,  but — etc. ;  whereupon  an  exhibitor  who  was 
present  and  who  runs  a  chain  of  suburban  houses  said : 
"  Give  it  to  me;  my  roughneck  audiences  will  eat  it  up."  So 
there  you  are.  Who  does  know?  No  one,  of  course,  but  the 
public.  It  would  be  nice  if  we  had  a  small  try-out  theatre 
here  in  New  York.  Even  if  it  didn't  pay  it  would  be  less 
expensive  than  a  school  for  distributors  and  other  expert 
judges. 

*  *  * 

APPENDICITIS  has  stalked  into  the  studios  and  taken 
three  of  our  leading  luminaries  on  location  in  hospitals. 
Viola  Dana  was  stricken  with  the  erstwhile  fashionable  ailment 
the  other  day  and  may  be  found  in  the  Good  Samaritan  Hospi- 
tal in  Los  Angeles.  Margaret  Courtot  was  successfully  oper- 
ated upon  at  a  Newark  hospital,  while  the  latest  bulletins  from 
Roosevelt  Hospital.  New  York,  have  it  that  Bebe  Daniels  is 
doing  nicely.  Bebe  has  been  troubled  for  several  months  and 
although  she  has  had  no  serious  attacks  she  decided  to  pari 
company  with  her  appendix.  Over  in  Lausanne.  Switzerland, 
is  Max  Linder.  who  is  in  a  hospital  recovering  from  a  fractured 
arm. 

*  #  • 

LTAROLD  B.  FRANKLIN,  en  route  to  the  Coast,  where  In 
11  was  one  of  the  guests  nl  tin  opening  of  Sid  Qrauman's 
latest  picture  palace,  remembers  us  with  u  pictun  postal  from 
Colorado  Springs.  Harold  is  going  to  buy  a  Los  Angi  h  s-N<  a- 
,York  commuter's  ticket.  He  makes  flu  trip  twice  a  week  now- 
a-days. 

*  #  * 

TT  has  taken  two  scenario  writers  to  furnish  the  New  York 
A  stage  with  two  of  its  biggest  hits  this  season.  Which 
proves  if  anything  that  stories  for  stage  and  screen  need  not 
be  treated  so  differently  as  some  authors  would  have  us 
believe.  It  seems  to  us  that  what  any  scenarist  or  play- 
wright needs  first  of  all  is  a  STORY.  The  mechanics  follow. 
The  plot,  the  characterization,  the  situation  and  the  climax 
must  be  interwoven  into  a  fabric  which  sustains  itself  and 
the  interest  of  the  spectator. 

Thomas  Fallon  dramatized  "  The  Last  Warning"  from  a 
magazine  story  and  brought  forth  an  exciting  mystery  melo- 
drama. John  Colton,  who  wrote  "  The  Woman  Who 
Walked  Alone  "  for  Dorothy  Dalton,  is  co-author  with  Clem- 
ence  Randolph  of  "  Rain,"  the  outstanding  hit  of  the  season 
> — a  play  based  upon  a  short  story  by  W.  Somerset  Maugham. 
Try  and  get  seats  to  it.  All  about  a  missionary  of  the  South 
Seas  who  lost  communion  with  the  spiritual  light  in  his  con- 
tact with  the  flesh.  The  playwrights  have  fashioned  a  grip- 
ping document  of  human  frailties. 


Index  to  Departments 

Editorial   669 

Pictures  and  People   670-671 

General  News  and  Special  Features   672-688 

Chicago  and  Mid-West   689 

Comedies,  Short-Subjects  and  Serials   712-713 

Construction  and  Equipment    737-746 

Exhibitors'  Service  Bureau   690-702 

Feature  Release  Chart   749-752 

Pre-Release  Reviews  of  Features   703-706 

Production  -  Distribution  Activities   714-720 

Regional  News  from  Correspondents   707-711 

Reviews  of  Latest  Short-Subjects   748 

Studio  Notes  and  Player  Brevities   747 

What  the  Big  Houses  Say   784 

With  the  First-Run  Houses   785-798 

Special  Incandescent  Lamp  Section   721-736 


GOLD^YYX  has  corralled 
Victor  Seastrom — which  is 
a  good  thing  for  Goldwyn  and 
Seastrom.  The  producers  are 
fortunate  in  getting  this  gifted 
director  whose  Swedish  Bio- 
graph  pictures  will  be  remem- 
bered as  the  last  word  in  artistic 
expression^even  though  they 
weren't  made  for  the  box-office. 
Seastrom  is  fortunate  in  associ- 
ating himself  with  an  American 
company,  where  his  ideas  can  be 
properly  exploited — where  he 
can  put  them  over  in  studios 
equipped  with  every  modern  de- 
vice. He  doesn't  need  to  take 
lessons  from  anyone  when  it 
comes  to  exploiting  the  human 
heart  throb.  Furthermore,  he 
can  act. 


rpHE  snap-shot  of  Tom  Mei- 
*  ghan  taken  by  Hal  Ward- 
law,  manager  of  the  Cecilia  theatre,  Panama  City,  is  sure 
enough  indication  that  the  Paramount  star's  popularity  is  not 
confined  within  the  borders  of  the  l7nited  States.  Tom  is  shoivn 
promenading  along  Cathedral  Plaza,  between  shots  of  "  The 
Ne'er  Do  Well,"  and  native  sojis  and  daughters  are  parked  in 
the  background  paying  him  the  homage  that  is  accorded  a  con- 
quering hero. 

#  *  # 

AMONG  those  prominently  present  in  "  The  Dangerous 
Age  "  enjoying  first  runs,  is  Cleo  Madison,  one  of  those 
screen  celebrities  who  became  a  star  when  it  was  customary 
to  earn  the  distinction  by  merit  of  histrionic  ability,  amplified 
by  hard  work,  and  supported  by  good  looks.  Cleo  delivers 
her  usual  splendid  performance  with  the  same  poise  and  pres- 
ence that  identified  her  long  ago  as  a  Universal  star,  and  an 

actress  with  a  capital  "  A." 

*  #  # 

THE  long  awaited  Einstein  Theory  of  Relativity,  which  has 
been  publicized  on  Hugo  Riesenfeld's  Rialto  and  Rivoli 
screens  in  the  shape  of  a  trailer,  will  be  presented  at  a  private 
showing  this  Saturday  morning  at  the  Rivoli.  New  York.  The 
film  was  produced  in  Frankfort,  (iermany,  under  the  supervi- 
sion of  Dr.  Albert  Einstein's  associates  and  the  American 
adaptation  was  made  by  Prof.  Garrett  P.  Serviss  and  Max 

(Out  of  the  Inkwell)  Fleischer! 

•  #  * 

DAT  UK  Cinenurindio,  the  oldest  film  house  in  India,  has  sent 
us  a  copy  of  tin  "  Times  of  India  Annual,"  a  large  maga- 
zine, publish  fd  annually,  which  deals  extensively  with  film 
new*,  productions,  studios,  theatres  and  people  identified  with 
pictures  in  India.    The  magazine  is  profusely  illustrated  and 

its  composition  merits  praise  for  its  publishers. 

#  '  #  * 

THE  screen  camera  is  making  history  again.  Princeton 
University  tradition  and  campus  life  will  be  recorded  in 
motion  picture  film.  The  student  body  voted  Tuesday  in 
authorizing  appointment  of  a  committee  to  take  7,700  feet  of 
film  a  year  as  a  pictorial  history  of  the  activities  and  inter- 
ests of  every  class.  Each  class  will  have  a  four-year  reel 
record.  A  total  of  1,475  feet  of  film  already  has  been  "  shot," 
including  pictures  of  the  Yale-Princeton  football  game. 

*  *  * 

TpRED  NIBLO  and  Enid  Bennett,  who  breakfast  tenpther 
A'  over  the  sum,  fable  in  their  roles  of  husband  and  wife,  are 
now  enjoying  a  belated  honei/meton.  The  director  of  "  Blood 
and  Sand  "  and  the  Doug  Fairbanks'  leading  woman  in  "  Robin 
Hood  "  wen  married  four  years  ago,  but  studio  routine  has 
prevented  tlxm  from  making  a  get-away  before. 


672 

Do  Exhibitors  Want  Tax  Repealed] 

No  Interest  in  Bill  to  Abolish  Low- 
Price  Theatre  Tax,  Says  Congresman 


JH.  MICHAEL,  chairman  of  the  execu- 
tive committee  of  the  Western  New  York 
•Motion  Picture  Theatre  Owners,  Inc.,  and 
manager  of  the  Regent  theatre,  is  in  receipt 
of  a  letter  from  Representative  Clarence  Mac- 
Gregor  of  the  41st  district,  New  York,  who 
recently  introduced  a  bill  in  Congress  calling 
for  the  abolition  of  the  tax  on  low  price  thea- 
tre admissions,  in  which  he  sets  forth  an  amaz- 
ing situation — the  non-interest  of  exhibitors 
of  the  state  and  country  in  a  bill  which  would 
mean  a  saving  of  millions  of  dollars  a  year  to 
the  theatre  men.  Although  Mr.  MacGregor  in- 
troduced the  bill  he  got  no  encouragement, 
according  to  the  letter ;  nor,  it  seems,  was  there 
any  interest  whatever  on  the  part  of  exhibitors 
or  exhibitor  organizations.  It  is  just  this  sort 
of  innocuous  desuetude  that  is  going  to  help 
keep  censorship  in  New  York  state,  according 
to  Mr.  Michael,  who  points  to  the  already 
widespread  campaign  on  the  part  of  women's 
clubs  and  others  to  keep  the  state  motion- 
picture  commission  in  Albany. 

In  commenting  on  the  situation  as  regards 
the  tax  bill,  Mr.  MacGregor  says  that  a  month 
has  passed  and  he  has  received  outside  of  Mr. 
Michael's  letter  "  just  two  letters  on  the  bill 
and  one  request  for  a  congressman  in  answer 
to  a  letter  from  a  constituent."  And  in  the 
face  of  this  situation  many  exhibitors  are 
complaining  about  the  tax  admissions. 

Mr.  MacGregor's  letter  to  Mr.  Michael  fol- 
lows : 

"  This  session  of  Congress  will  end  on  March 
4th  and  there  will  probably  be  no  extra  ses- 
sion. This  means  that  Congress  will  recon- 
vene in  December. 

"  From  now  until  Congress  reconvenes  would 
not  be  any  too  long  a  time  to  create  a  demand 
for  the  passage  of  the  bill  to  remove  the  tax 
on  low  price  theatre  admissions. 

"  To  illustrate  the  matter  let  me  call  atten- 
tion to  the  fact  that  I  introduced  the  bill  De- 
cember 13,  1922.  It  was  carried  in  the  press 
dispatches  of  the  Associated  Press  pretty 
widely. 

"  A  month  has  passed  and  I  have  received 
outside  of  your  letter  just  two  letters  on  the 
bill  and  one  request  for  a  Congressman  in 
answer  to  a  letter  from  a  constituent. 

"  I  recall  when  I  first  came  down  there  was 
a  demand  for  the  removal  of  the  tax  on  soda 
water  and  I  assure  you  that  I  received  from 
ten  to  fifteen  letters  a  day  on  the  matter  and 
all  other  members  were  having  the  same  ex- 
perience. It  took  a  little  time  but  the  Tax  was 
removed. 


M.P.T.O.A.  Issues  Separate 
Charters  in  Missouri 

THE  Motion  Picture  Theatre  Owners 
of  America  has  issued  separate 
charters  to  the  Motion  Picture  The- 
atre Owners  of  Eastern  Missouri  of 
which  Mr.  Joseph  Mogler,  of  St.  Louis. 
Mo.,  is  president,  and  to  the  Motion  Pic- 
ture Theatre  Owners  of  Western  Mis- 
souri, of  which  Mr.  Charles  T.  Sears,  of 
Nevada.  Mo.,  is  president. 

This  was  done  at  the  request  of  the 
Theatre  Owners  of  the  State  at  their  re- 
cent convention  at  Excelsior  Springs, 
Mo.,  where  a  resolution  was  submitted 
requesting  same  and  unanimously 
adopted. 


"  The  fur  dealers  and  jewelers  are  still 
working  on  their  matter  but  they  have  nothing 
like  as  popular  a  thing  as  you  have  to  work 
on." 

It  looks  like  it  is  time  for  the  exhibitors  of 
the  country  to  get  behind  this  measure  100 
per  cent,  and  create  a  demand  for  the  pass- 
age of  the  bill  or  forever  hold  their  peace 
when  a  "  friend  in  Washington  "  tries  to  help 
them  turn  losing  houses  into  profitable  ones — 
for  that  is  just  what  the  war  tax  means  in 
many  cases. 

Forty-Five  Week's  Total  in 
Carolina  Music  Suits 

Organized  exhibitor  circles  in  North  Caro- 
lina were  greatly  surprised  to  learn  during  the 
past  week  that  a  total  of  forty-five  cases  had 
been  entered  for  suit  against  Carolina  theatre 
owners  for  infringement  of  the  music  copy- 
right laws  by  the  American  Society  of  Com- 
posers, Authors  and  Publishers. 

John  H.  Manning,  Esq.,  of  Raleigh  is  state 
representative  for  the  music  people  and  has 
been  threatening  suit  for  some  six  or  eight 
months ;  however,  the  actual  filing  of  this  num- 
ber of  actions  against  exhibitors  in  the  State 
leads  one  to  believe  that  few  exhibitors  have 
paid  the  music  license  fee  demanded  by  the 
Society. 

Twenty-nine  of  the  cases  are  filed  in  the 
United  States  Court  for  the  Western  Districts 
of  North  Carolina  and  sixteen  suits  in  the 
Eastern  Districts  and  will  come  up  within  the 
next  few  weeks  for  preliminary  hearings.  It 
is  expected  that  the  theatre  owners  will  pool 
their  interests  in  defending  the  actions  against 
them. 

Movie  Censorship  Bill  Is 
Presented  in  Nebraska 

The  Nebraska  state  legislature  has  received 
a  movie  censorship  bill,  which  was  expected, 
according  to  an  announcement  made  several 
weeks  ago.  Nebraska  motion  picture  men  are 
interested  but  not  excited.  Two  years  ago 
when  a  similar  bill  was  presented  to  the  legis- 
lature the  movie  interests  succeeded  in  defeat- 
ing the  proposed  measure. 

J.  E.  Kirk  and  C.  E.  Williams,  represent- 
ing the  Motion  Picture  Theatre  Owners  of 
Nebraska,  have  been  to  Lincoln,  the  state 
capital,  and  will  go  again  to  keep  in  touch 
with  the  situation. 

A.  R.  Pramer,  president  of  the  association, 
announced  recently  that  the  members  of  his 
organization  will  not  go  to  any  great  length  in 
an  effort  to  defeat  this  legislation,  but  if  the 
bill  should  be  enacted,  which  is  not  probable, 
they  will  invoke  the  referendum  and  thus  hold 
the  act  in  abeyance  until  the  voters  of  the 
state  can  express  themselves.  They  are  confi- 
dent that  on  a  state-wide  referendum  a  cen- 
sorship law  would  be  defeated. 

Receivership  Asked  For 
New  Jersey  Corp. 

An  application  for  receivership  has  been 
filed  by  Libman  and  Spanger  against  the  New 
Jersey  Theatres  Corp.  and  the  owner  of  the 
LindHirst  theatre  at  Lindhurst.  Assets  are 
reported  at  $90,000  and  liabilities  at  $85,000, 
including  a  mortgage  on  the  property. 


Motion  Picture  News 


National  Board  of  Review 
Holds  Annual  Luncheon 

THE  ANNUAL  get-together  lunch- 
eon of  the  National  Board  of  Re- 
view was  scheduled  to  be  held  Sat- 
urday, February  3,  in  the  ballroom  of 
the  Waldorf-Astoria,  New  York  City. 
The  National  Committee  for  Better 
Films,  affiliated  with  the  National  Board, 
was  to  join  in  the  event. 

The  topic  for  the  luncheon,  "  The  Fu- 
ture of  the  Exceptional  Photoplay,"  was 
to  be  discussed  by  a  group  of  speakers, 
to  include:  Everett  Dean  Martin,  until 
recently  chairman  of  the  National  Board; 
Walter  Prichard  Eaton,  essayist;  Clay- 
ton Hamilton,  author;  Kenneth  Mac- 
Gowan,  dramatic  critic  of  the  New  York 
Globe  and  former  director  of  Goldwyn's 
scenario  department;  Senator  James  J. 
Walker,  majority  leader  of  New  York 
Senate;  Rex  Ingram,  Reginald  Warde 
and  Ferdinand  Pinney  Earle.  Madame 
Nazimova  and  Charles  Bryant  were  also 
to  be  present. 


Milwaukee  F.LL.M.  Ass'n 
Holds  Election 

The  F.  I.  L.  M.  Association  of  Milwaukee 
at  a  meeting  on  Friday  elected  Geo.  Levine, 
local  manager  of  the  Universal  exchange, 
president;  Wm.  A.  Ashmun,  of  Pathe,  vice 
president ;  Robert  Hess,  secretary,  and  Arthur 
H.  Grey,  of  the  Wisconsin  Film  Association, 
treasurer. 

This  organization,  which  has  been  in  exist- 
ence for  a  number  of  years,  is  composed  of 
managers  of  the  various  film  companies  and 
works  for  complete  co-operation  between  the 
distributing  and  exhibiting  branches  of  the 
local  industry.  A  .  "  grievance  "  committee 
was  appointed,  and  will  act  as  a  board  of 
directors  in  amicably  settling  all  complaints 
and  making  whatever  adjustments  are  nec- 
essary. 

The  committee  includes  Charles  Trampe, 
Mid- West  Distributing  Corporation;  Arthur j 
Grey,  Wisconsin  Film  Association ;  Ray 
Smith,  Ray  Smith  Co.;  Max  Stahl,  Educa-i 
tional,  and  John  Ludwig,  John  Ludwig  Film; 
Co.  A  committee  will  also  co-operate  with  I 
the  Legislative  Committee  of  the  Wisconsin  j 
Exhibitors'  Association  in  activities  against 
proposed  state  legislature  bills. 


Frisco  Manager  Attempts 
to  Halt  Bold  Thief 

Manager  L  E.  Phelps,  of  the  Tivoli  theatre, 
San  Francisco,  last  Friday  night  became  a 
local  hero  through  his  courageous  attempt  to 
capture  a  thief  who  obtained  two  coin  bags 
from  the  box  office. 

Manager  Phelps  was  inside  the  house  at  the 
time  of  the  theft.  The  thief  asked  for  a 
ticket,  and  as  he  received  it,  put  his  arm 
through  the  window  and  seized  two  coin  sacks. 
The  cashier,  Mrs.  Marjorie  McKenzie,  seized 
another  bag,  containing  $500,  and  began  to 
scream,  as  the  man  darted  away. 

The  crowd  about  the  lobby  was  too  dazed 
to  move,  and  as  Manager  Phelps  came  from 
the  house  and  saw  the  situation,  he  made  after 
the  thief.  Despite  his  threats,  he  pursued  him 
for  four  blocks,  when  the  thief  entered  a  wait- 
ing automobile  and  escaped. 

It  is  said  that  Manager  Phelps'  prompt 
action  saved  the  $500,  as  no  one  else  had  made 
a  move  toward  the  man.    The  police  were  | 
notified  and  a  description  sent  out. 


February   i  o  ,  1923 


673 


Schenck  Joins  in  West  Coast  Theatres  Deal 

Corporation  Acquires  Turner  and  Dahnken  Circuit 
and  First  National  Franchises 


JOSEPH  M.  SCHENCK  has  purchased  an 
equal  interest  with  Sol  Lesser,  A.  L. 
Gore,  Michael  Gore  and  Adolph  Ramish 
in  West  Coast  Theatres,  Inc.,  according  to  a 
wire  from  Los  Angeles.  This  announcement 
comes  following  the  recent  one  to  the  effect 
that  West  Coast  Theatres  had  purchased  the 
Turner  and  Dahnken  circuit  of  houses  in  and 
around  San  Francisco.  The  deal  also  involved 
the  purchase  of  First  National  franchise  for 
the  state  of  New  York,  the  First  National  fran- 
chise of  Northern  and  Central  California  and 
a  half  interest  in  Educational  Pictures  of  San 
Francisco,  giving  the  firm  approximately 
ninety  theatres,  the  First  National  franchise 
for  the  California  territory  and  a  half  interest 
in  the  California  Educational  exchanges.  The 
deal  is  said  to  involve  many  millions  of 
dollars. 

With  their  minds  busy  with  plans  for  the 
development  of  their  enormously  increased  re- 
sources and  responsibilities,  Sol  Lesser,  A.  L. 
Gore  and  Michael  Gore  returned  recently  to 
Los  Angeles  after  completing  this  gigantic 
deal. 

A.  L.  Gore  asserts  that  this  huge  "turn- 
over "  of  the  T.  &  D.  holdings  is  not  so  much 
a  matter  of  theatre  control  as  it  is  of  theatrical 
service,  and  that  the  West  Coast  Theatres,  Inc., 
in  assuming  this  tremendous  burden  is  fully 
conscious  of  the  tremendous  responsibilities 
attaching,  in  view  of  which  plans  are  maturing 
that  will  fully  meet  these  obligations,  says 
Secretary  Gore. 

Sol  Lesser,  whose  initiative  brought  about 
the  "  contacts  "  which  eventuated  in  the  deal, 
says  that  Mr.  A.  L.  Gore  has  agreed  to  go 
to  San  Francisco  and  there  remain  with  his 
wife  until  permanent  adjustments  have  been 
made  between  the  two  branches  of  the  big 
organization,  and  that  ultimately  it  is  proposed 
that  Joseph  Samuels  will  be  the  West  Coast 
representative  residing  permanently  in  San 
Francisco.  The  chain  is  to  be  operated  as  an 
entirety  and  not  as  two — the  amalgamation 
will  be  complete  and  the  entire  circuit  han- 
lled  from  Los  Angeles. 

Mr.  Gore  will  soon  start  for  New  York  to 
nake  connections  with  theatrical  enterprises 

Charlie  Chaplin  and  Pola 
Negri  to  Marry 

CONFIRMING    many    rumors  that 
have  appeared  in  the  public  press, 
Charlie    Chaplin   and    Pola  Negri 
have  announced  their  engagement. 

Last  September,  when  it  was  first  ru- 
mored that  Chaplin  was  to  marry  the 
Polish  actress,  it  was  said  that  there  was 
a  clause  in  her  contract  with  the  Famous 
Players-Lasky  which  prevented  her  from 
marrying  for  at  least  three  months.  This 
was  later  denied  by  her  company.  In 
December,  however,  it  was  said  that  after 
an  interview  the  two  stars  had  with  Jesse 
L.  Lasky  they  had  been  able  to  convince 
him  that  the  contemplated  marriage 
m  would  in  nowise  interfere  with  Miss  Ne- 
M  gri's  screen  career. 

Miss  Negri,  whose  real  name  is  Coun- 
■|  tess  Appolonia  Domskey,  was  divorced 
II  from  her  husband,  a  Polish  noble,  more 
I  than  two  years  ago.    As  an  actress  she 
II  made  her  debut  in  Warsaw  in  1913.  and 
n  her  rise  was  rapid. 


We  published  this  picture  once,  a  year  or  so 
ago,  with  a  caption  asking  the  reader  to  iden- 
tify the  two  characters.  At  that  time  Miss 
Negri  was  a  newcomer  to  American  audi- 
ences and  Charlie,  minus  his  crepe  hair  mous- 
tache, looked  more  like  a  stranger  than  he 
does  nowadays.  The  photograph  from 
which  the  cut  was  made  was  taken  in  Ber- 
lin, where  it  is  safe  to  assume  the  romance 
described  in  another  column  began. 


and  with  experts  in  every  line  of  dramatic 
and  theatrical  activities  so  that  a  steady  sup- 
ply of  the  highest  class  acts  will  be  provided 
the  West  Coast  circuit. 

"  Such  a  consolidation  as  this,"  points  out 
Mr.  Lesser,  "  is  advantageous  not  only  to  the 
industry  and  to  the  artists  but  to  the  public 
as  well.  By  controlling  such  a  chain  of  thea- 
tres we  can  afford  to  buy  the  best  talent  the 
stage  affords  and  to  bring  it  to  our  patrons. 
The  number  of  our  houses  permits  us  to  offer 
artists  and  performers  of  all  kinds  a  tour  of 
at  least  thirty  weeks,  and  at  remunerative 
salaries.  This  brings  to  us  the  cream  of  acts 
and  our  patrons  get  the  benefit.  It  is  the 
same  with  art  directors,  ballet  masters  and  the 
like.  We  can  hire  the  best  and  keep  them 
profitably  busy  staging  acts  for  presentation 
over  our  circuit,  thus  bringing  into  the  smaller 
towns  acts  of  metropolitan  quality  and  seldom 
otherwise  seen  outside  the  largest  cities. 

"  We  propose  to  have  at  the  head  of  each 
of  our  producing  departments  the  most  dis- 
tinguished experts  available,  and  that  is  one 
reason  for  Mr.  Gore's  early  departure  for 
New  York,  where  he  will  enter  into  contracts 
with  these  specialists.  Los  Angeles  gets  the 
benefit,  too,  by  reason  of  its  vastly  extended 
artistic  colony — we  shall  help  to  make  this 
southern  metropolis  the  center  of  the  artistic 
life  of  the  west  if  not  indeed  of  the  nation." 

Before  his  New  York  trip,  Mr.  Gore  goes 
to  San  Francisco,  where  he  will  register  with 
Mrs.  Gore  at  the  Palace  and  remain  in  close 
touch  with  local  conditions  there  and  with 
his  associates,  Adolph  Ramish,  Sol  Lesser  and 
Michael  Gore. 

The  party  returning  from  San  Francisco 


with  possession  of  the  T.  &  D.  circuit  securely 
in  the  hands  of  the  West  Coast  Theatres  con- 
sisted of  Sol  Lesser,  A.  L.  Gore,  Michael  Gore 
and  David  Croft,  the  somewhat  overworked 
auditor  of  the  company,  whose  struggle  has 
been  with  a  multiplicity  of  figures  and  the 
complications  of  a  gigantic  deal. 

Censorship  Fight  Waged 
in  Beaumont, Texas 

Theatre  owners  and  managers  of  Beaumont, 
Texas,  are  now  engaged  in  a  fight  to  prevent 
local  censorship  of  motion  pictures.  The  city 
commission  of  Beaumont  has  been  petitionel 
by  the  central  council  of  the  Beaumont  parent- 
teacher  association  to  establish  a  censorship 
commission,  and  the  petition  will  be  pressed 
by  certain  members  of  the  organization,  it  is 
strongly  indicated. 

Mayor  B.  A.  Steinhagen  and  City  Manager 
George  J.  Roark  are  opposed  to  censorship 
on  the  ground  that  it  is  likely  to  fall  prey  to 
politics.  They  hold,  further,  that  it  has  been 
a  failure  in  Texas  cities  where  it  has  been 
tried.  During  a  recent  appearance  of  a  com- 
mittee from  the  parent-teacher  body  before 
the  Beaumont  city  commission  Mayor  Stein- 
hagen pointed  out  what  he  alleged  to  be  "  the 
complete  failure  of  censorship  in  the  city  of 
Houston,  Texas,"  near  Beaumont. 

City  officials  will  attempt  to  pacify  the 
parent-teacher  organization  and  to  prevent 
general  censorship. 

Six  Companies  Incorporate 
During  Last  Week 

The  following  motion  picture  companies 
were  incorporated  in  New  York  State  last 
week,  the  capitalization  and  incorporators  be- 
ing as  follows :  American  Life  Pictures,  $1,500, 
S.  C.  Hodge,  Edward  Marshall  and  N.  Lemon, 
New  York;  Maysny  Amusement  Company, 
$50,000,  Charles  Warner,  Belle  Robins  and 
B.  E.  Boss,  New  York;  Lee  Moran  Corpora- 
tion, $5,000,  E.  Kraychie,  Arthur  Skillman, 
H.  G.  Liese,  New  York ;  Broadway  and  Forty- 
third  Street  Amusement  Company,  $5,000, 
T.  F.  Garrity,  J.  G.  Griffin,  G.  Brock,  New 
York;  Hail  and  Farewell,  Inc.,  $15,000,  W.  G. 
Lovatt,  Alibel  Corey,  Sylvia  Schwartzman; 
Talking  Publicity  Corporation,  $5,000,  Ruth 
Vogel,  Etta  London  and  L.  I.  Fink,  all  of 
New  York. 


Denies  Harold  Lloyd  Will 
Sever  Pathe  Connections 

WILLIAM  R.  Fraser,  secretary  and 
general  manager  of  the  Harold 
Lloyd  Corporation,  who  is  now  on 
a  visit  to  New  York,  has  authorized  a 
flat  denial  of  the  published  statement  that 
Harold  Lloyd  has  made  other  releasing 
arrangements  to  take  effect  on  the  expira- 
tion of  his  present  contract  with  Pathe 
Exchange,  Inc. 

Mr.  Fraser's  denial  refers  specifically 
to  a  paragraph  printed  in  Variety  on  Jan. 
25  under  the  heading  "  Williams  has 
Harold  Lloyd "  and  includes  his  official 
denial  of  all  similar  reports. 


674 


Motion  Picture  News 


Meeting  Advocates  Clean  Selling 

St.  Louis  Exchange  Managers  and  Sales- 
men Plan   General  Uplift  Movement 


A DECIDED  step  toward  better  selling 
methods  in  the  St.  Louis  film  territory ; 
closer  eo-operation  with  the  exhibitors 
and  a  general  uplifting  of  the  motion  picture 
industry  in  this  territory  was  taken  Saturday, 
January  27,  at  a  joint  meeting  of  film  ex- 
change managers  and  salesmen  held  in  the  new 
headquarters  of  St.  Louis  Film  Board  of 
Trade. 

The  affair  was  in  the  nature  of  a  luncheon 
given  by  the  exchange  directors  for  the  men 
in  the  field.  Floyd  Lewis,  president  of  the 
Film  Board  of  Trade  presided,  while  C.  D. 
Hill,  manager  for  W.  W.  Hodkinson,  and 
Joseph  Desberger,  American  Releasing  Cor- 
poration manager,  as  the  committee  on 
arrangements,  took  care  of  all  the  details. 

There  were  no  set  speeches.  Everything 
was  impromptu,  everyone  who  wanted  to  get- 
ting up  and  saying  his  little  speech. 

The  trend  of  all  addresses  was  that  motion 
pictures  should  be  sold  in  the  St.  Louis  trade 
territory  strictly  on  their  merits;  that  a  sales- 
man should  not  boost  his  own  products  by 
knocking  some  other  exchange's  product,  and 
that  above  everything  else  lie  should  not  make 
any  promise  to  an  exhibitor  that  he  did  not 
intend  to  keep  or  was  not  in  a  position  to  ful- 
fill. The  salesmen  were  advised  that  im- 
mediately upon  returning  to  the  exchange  of- 
fice they  should  advise  the  management  of  the 
conditions  under  which  films  had  been  sold 
so  that  any  promises  they  may  have  made  the 
exhibitor  could  be  taken  care  of. 

Following  the  luncheon  the  salesmen  held  a 
meeting  of  their  own  and  perfected  a  tem- 
porary organization.  Tom  McKean  of 
F.  B.  0.  was  named  temporary  chairman,  and 
Lester  Bona  of  First  National,  temporary 
secretary.  Permanent  officers  will  be  named 
next  Saturday.  This  club  will  meet  every 
fourth  Saturday  with  the  exchange  managers 
for  the  discussion  of  mutual  problems. 

The  tentative  plans  of  the  salesmen  organ- 
ization call  for  the  drafting  of  a  rigid  set  of 
rules,  setting  forth  the  ethics  of  the  profession 
— the  chief  motto  of  which  will  be,  Sell  your 
own  pictures  and  don't  unsell  the  other 
fellow's." 

The  courtesy  of  the  St.  Louis  Film  Board  of 
Trade  Headquarters  has  been  extended  to  the 


Montreal  Houses  Show  Big 
Attendance  Advance 

CONTINUED  advances  have  been 
made  by  the  moving  picture  thea- 
tres of  Montreal,  Quebec,  according 
to  figures  compiled  bv  A.  Bienvenu, 
civic  superintendent  of  privileges  and  li- 
censes, for  the  three  months  of  Septem- 
ber, October  and  November  last.  The 
report  for  this  quarter  showed  that 
4,848.216  people  had  paid  admissions  to 
performances  where  the  amusement  tax 
had  been  charged. 

The  revenue  derived  from  the  amuse- 
ment tax  during  the  three  months 
amounted  to  $176,765.05,  half  of  which 
goes  to  the  city  for  local  charities  and 
the  remainder  to  the  Provincial  treasury 
for  distribution  under  the  Public  Char- 
ities Act  among  Provincial  institutions. 

Inspector  Bienvenu  estimated  that  the 
total  patronage  at  the  local  houses 
amounted  to  approximately  17,000,000 
and  for  the  previous  year  it  was  about 
15,000,000. 


salesmen  and  the  city  and  road  men  are  free 
to  make  use  of  the  rooms  at  any  time,  avail- 
ing themselves  also  of  the  club  features,  etc. 

The  salesmen  will  appoint  a  grievance  com- 
mittee which  will  hear  complaints  against 
members  violating  the  rules  of  the  organiza- 
tion. 

Should  this  committee  find  itself  unable  to 
cope  with  any  situation  that  may  arise  it 
shall  meet  with  a  similar  committee  from  the 
St.  Louis  Film  Board  of  Trade,  and  the  joint 
committee  will  then  take  such  steps  as  are 
necessary  to  straighten  out  the  situation. 

The  exchange  managers  and  salesmen  are 
confident  that  the  new  salesmen  club  and  the 
regular  monthly  get-together  luncheons  will 
place  the  business  on  a  better  basis  than 
ever  before. 

Pastor  Conference  Plans 
Stricter  Censorship 

At  the  Fourth  Annual  State  Pastors'  Con- 
ference, held  last  week  in  Columbus,  a  pro- 
gram was  outlined  for  strengthening  motion 
picture  censorship  in  Ohio,  and  for  enforcing 
the  Sunday  observ  ance  statutes  of  the  State. 

This  is  an  answer  to  the  M.  P.  T.  O.  A.  of 
Ohio,  which  is  trying  to  abolish  the  present 
Sunday  law,  and  which  is  also  trying  to  estab- 
lish an  open  minded  system  of  censorship. 

A  resolution  also  adopted  is  aimed  at  the 
attempt  of  the  M.  P.  T.  0.  A.  of  Ohio  to  de- 
mand protection  of  motion  picture  theatres 
which  are  suffering  by  reason  of  acute  com- 
petition with  churches  and  schools.  The 
matter  is  being  centered  in  Salem,  0.,  where 
an  exhibitor  with  a  heavy  investment,  is  about 
to  go  under  because  he  cannot  compete  with 
the  schools  and  churches  which  are  showing 
complete  picture  programs  at  lower  admis- 
sion prices  than  he  can  afford.  A  test  case 
in  court  is  being  made  to  determine  whether 
it  is  legal  for  a  non-tax  paying  institution  to 
operate  in  direct  competition  with  a  tax  pay- 
ing institution.  This  is  said  to  be  the  first 
time  that  the  subject  has  been  taken  into  court. 

Sam  Bullock,  field  representative  for  the 
M.  P.  T.  0.  A.  of  Ohio  was  present  at  the 
Pastors'  Conference.  Bullock  made  the  state- 
ment that  "  in  seeking  the  repeal  of  censor- 
ship and  the  establishment  of  Sunday  movies, 
the  exhibitors  are  only  acting  upon  the  wishes 
of  the  majority  of  the  people.  Xo  exhibitor, 
even  in  the  smallest  town,  will  open  his  place 
on  Sunday  unless  a  majority  of  its  citizens  de- 
mand it." 

Scenario  Writer  Wins  Suit 
Against  Producer 

Judge  Murray  in  the  Third  District  Court 

rendered  a  decision  in  favor  of  Merle  John- 
son-against-Iroquois  Productions,  Inc.,  for 
$500.00  and  costs,  after  both  sides  had  sub- 
mitted briefs.  The  case  was  tried  on  Jan.  23rd, 
and,  Johnson,  a  scenario  writer,  who  was  fea- 
tured by  Wm.  Fox  as  "  The  Mysterious  Mr. 
X,"  testified  that  he  had  been  hired  by  Caryl 
S.  Fleming  to  retitle  "The  Valley  of  Lost 
Souls." 

Fleming  testified  both  that  he  understood 
that  Johnson  was  working  "gratis,"  and,  that 
Agnes  Egan  Cobb  had  agreed  to  pay  Johnson 
out  of  the  proceeds  of  the  picture. 

\Ls.  Cobb's  testimony  was  a  flat  contradic- 
tion of  Fleming. 


Missouri  Censorship  Bill 
Would  Be  Costly 

ST.  LOUIS — Missouri  will  have  a  nice 
bill  to  foot  yearly  if  the  Committee 
of  Fifty's  censorship  bill  now  before 
the  state  legislature  becomes  law.  The 
minimum  salary  roll  alone  is  $21,020,  in- 
cluding $9,000  for  the  three  commission- 
ers. Travelling  expenses,  etc.,  and  addi- 
tional employes  would  bring  that  total 
to  about  $50,000  per  annum. 


Lyman  Howe,  Pioneer  of 
Industry,  Is  Dead 

Lyman  H.  Howe,  president  of  The  Lyman 
H.  Howe  Films  Co.,  Inc..  Wilkes-Barre,  Pa., 
died  on  Tuesday  morning,  January  30,  in.  a 
hospital  at  Brookline,  Mass.,  where  he  has 
been  ill  since  last  June. 

Mr.  Howe  was  68  years  of  age  and  was  one 
of  the  very  first  of  the  pioneer  exhibitors  of 
motion  pictures  in  this  country.  He  started 
his  amusement  career  with  the  exhibition  of 
a  miniature  coal  breaker  at  Glen  Onoko  Park 
in  Pennsylvania  and  then  around  1890,  when 
the  phonograph  was  still  a  novelty,  went  on 
the  road  giving  phonograph  concerts  in  thea- 
tres and  elsewhere.  In  1896,  when  the  longest 
films  obtainable  measured  about  50  feet,  he 
added  motion  pictures  to  his  entertainment, 
and  Lyman  H.  Howe  pictures  have  been  on 
view  every  year  from  that  time  to  the  pres- 
ent, a  period  of  27  years. 

His  enterprise  became  elaborated  into  the 
entertainment  known  as  "  Lyman  H.  Howe's 
Travel  Festival,"  which  enjoyed  a  very  long 
and  successful  career  as  a  motion  picture  roadi 
show,  appearing  in  auditoriums  of  all  kinds 
from  the  Xew  York  Hippodrome  to  a  small 
village  church.  Mr.  Howe  always  kept  his 
entertainments  scrupulously  clean  and  whole- 
some and  his  activities  in  the  motion  picture 
industry  have  been  a  credit  to  it. 

The  funeral  and  interment  will  take  place 
at  Wilkes-Barre,  Pa. 

Clinton  Square,  Albany ,  Is 
Leased  to  Leland  Owners 

Announcement  was  made  last  Friday  that 
the  Clinton  Square  theatre  of  Albany,  X.  Y., 
owned  and  run  for  many  years  by  Fred  P. 
Elliott,  had  been  leased  for  ten  years  to  C.  H. 
Buckley  and  J.  E.  Tarsches,  owners  of  the 
Leland,  four  blocks  distant.  The  deal  is  said 
to  have  involved  about  $200,000.  Mr.  Elliotf  s 
future  plans  are  unknown  at  present.  The 
new  management  will  assume  control  on  Feb- 
ruary 5. 

Oscar  Perrin  will  handle  the  Clinton  Square 
theatre  along  with  the  Leland.  Mr.  Perrin 
assumed  management  of  the  Leland  last  July 
and  has  made  a  marked  success.  It  is  said 
that  the  owners  of  the  Leland  are  seeking 
other  houses  in  this  part  of  the  state,  and 
that  a  deal  has  been  virtually  closed  whicl 
will  give  them  one  theatre  which  will  be  de- 
voted to  the  spoken  drama. 

Fire  Destroys  Theatre 
in  Manchester 

Fire  last  week  damaged  the  Star  theatre,  t 
motion  picture  house  of  Manchester,  N.  H.,  t(, 
the  extent  of  $40,000.  The  cause  is  unknown 
The  fire  originated  in  the  basement  early  ii 
the  morning  and  soon  spread  to  the  audito 
rium.  A  recently  installed  organ  costins 
$15,000  was  totally  destroyed.  The  theatri 
is  owned  by  Coulter  Brothers. 


February  10,  1923 


Hays*  Uniform  Contract  Now  Completed 

Long- Awaited  Distributor- Exhibitor  Document  to  Receive 
Formal  Endorsement  Today 


T'JE  long-awaited  u  uniform  exhibition 
contract,"  which  has  been  "  in  proc- 
ess "  for  the  past  several  months,  is 
expected  to  be  formally  inaugurated  on  Fri- 
day of  this  week,  February  2,  when  represen- 
tatives of  the  Motion  Picture  Producers  and 
Distributors  of  America  and  those  of  various 
exhibitor  organizations  are  scheduled  to  meet 
in  New  York  to  act  on  the  contract  already 
drafted  and  awaiting  the  final  endorsement  of 
the  producer,  distributor,  and  exhibitor  com- 
mittees. 

It  is  known  at  the  time  of  going  to  press 
that  the  associates  of  Will  Hays  in  the  M. 
P.  P.  D.  A.  are  ready  to  ratify  the  contract 
presently  written  and  it  is  also  understood 
that  the  committee  of  the  Theatre  Owners 
Chamber  of  Commerce  will  likewise  accept 
the  document  in  its  present  form.  The  ac- 
tion of  the  representatives  of  the  Motion  Pic- 
ture Theatre  Owners  of  America  cannot  be 
definitely  forecasted  at  the  present  time  as 
final  word  must  be  awaited  from  members 
distantly  located  to  whom  copies  of  the  con- 
tract have  been  dispatched  for  their  consid- 
eration. Courtland  Smith,  of  the  Hays  or- 
ganization, however,  expressed  the  belief  that 
the  ratification  of  the  M.  P.  P.  D.  A.  and  the 
T.  0.  C.  C.  would  be  followed  shortly  by  the 
endorsement  of  the  other  exhibitor  bodies  as 
well. 

The  "  uniform  exhibition  contract  "  repre- 
sents an  important  contribution  on  the  part 
of  Mr.  Hays  and  his  associates  to  standardize 
the  contractual  relations  between  the  producer 
and  distributor  interests  on  the  one  hand  and 
the  exhibitors  on  the  other.  Committees  ap- 
pointed by  the  producers  and  distributors  as- 
sociation and  by  the  various  organized  theatre- 
owners'  bodies  have  been  conferring  for  the 
past  six  months  with  a  view  to  formulating 
a  basic  booking  contract  which  would  embody 
a  uniform  set  of  provisions.  The  form  of 
contract  now  awaiting  ratification  is  the  re- 
sult of  these  efforts  and  is  declared  by  its 
sponsors  to  be  by  far  the  most  equitable  in- 
strument of  its  kind  that  has  yet  been  de- 
vised. 

A  synopsis  of  major  provisions  found  in 
the  new  "  exhibition  contract "  includes  the 
following:  (The  numbers  refer  to  sections  of 
the  contract) 

1.  Payment  for  pictures  contracted  is  to  be 
made  by  the  exhibitor  three  days  in  advancp 
of  shipment.  Photoplays  released  by  the  dis- 
tributor after  the  period  specified  in  the  terms 
must  be  delivered  to  the  exhibitor  as  though 
released  within  the  specified  period. 

2.  All  costs  of  transportation  of  the  prints 
and  appurtenances  from  and  to  the  exchange 
must  be  borne  by  the  exhibitor.  When  the 
distributor  directs  shipments  elsewhere  than 
than  to  exchange  the  theatre-owner  will  ship 
"  charges  collect." 

3.  The  loss,  theft,  or  injury  of  prints  while 
in  exhibitor's  jurisdiction  must  be  settled  for 
by  theatre-owner  at  the  rate  of  six  cents  per 
lineal  foot.  Prints  received  by  the  distribu- 
tor in  damaged  condition  shall  be  deemed  to 
have  been  damaged  by  the  exhibitor  unless  the 
latter  on  the  day  of  receipt  of  such  shall  wire 
the  distributor's  exchange  of  such  damage. 

5.  The  delivery  of  prints  "  in  time  for  ex- 
hibition at  the  exhibitor's  theatre  on  the  dates 


Fairbanks  Misquoted  in 
Anti-Hays  Stories 

THE  Fairbanks  publicity  department, 
according  to  a  wire  from  the  coast, 
says  Doug  was  misquoted  in  the 
statement  attributed  to  him  regarding 
Will  Hays  being  the  "hired  man"  of  the 
picture  industry. 

The  interview  was  given  over  the  tel- 
ephone to  a  Los  Angeles  Times  reporter, 
Fairbanks  has  since  issued  a  statement 
saying  he  does  not  wish  his  attitude  to- 
ward Hays  to  be  misconstrued  and  that 
the  independent  producers  proposed  as- 
sociation will  work  with  Hays  for  the 
best  possible  results. 


specified  "  is  put  squarely  up  to  the  distribu- 
tor except  under  circumstances  "  not  within 
the  control  of  the  distributor."  These  non- 
liability exceptions  are  definitely  listed. 

7.  Default  on  the  part  of  the  exhibitor 
awards  the  distributor  the  option  of  terminat- 
ing the  contract  or  suspending  delivery  of  ad- 
ditional pictures  until  such  default  cease  and 
be  remedied. 

8.  This  section  defines  comprehensively  the 
obligations  incumbent  on  both  distributor  and 
exhibitor  in  advising  of  the  availability  of  pic- 
tures for  showing  and  the  placing  of  exhibition 
dates.  The  section  is  submitted  111  full  as  fol- 
lows : 

"Eighth  :  The  Distributor  shall  give  the  Ex- 
hibitor at  least  four  (4)  weeks'  notice  in  writ- 
ing of  the  date  upon  which  each  photoplay, 
the  exhibition  dates  of  which  are  not  specified 
in  this  contract,  will  be  available  to  the  Ex- 
hibitor and  shall  at  the  same  time  notify  the 
Exhibitor  that  the  latter  may  select  exhibi- 
tion dates  within  the  fortnight  commencing 
with  such  date  of  availability.  Within  two 
(2)  weeks  after  the  mailing  of  such  notice 
the  Exhibitor  shall  notify  the  Distributor  in 
writing  of  the  exhibition  date  or  dates  (with- 
in such  fortnight)  selected  by  the  Exhibitor. 
In  the  event  of  the  failure  of  the  Exhibitor 
so  to  do,  the  Distributor  may,  at  any  time 
after  the  expiration  of  said  period  of  two  (2) 
weeks  from  the  date  of  the  initial  notice  of 
availability  sent  by  the  Distributor,  designate 
the  exhibition  date  or  dates  of  such  photoplay 
by  mailing  notice  in  writing  thereof  to  the 
Exhibitor  at  least  three  (3)  weeks  before  the 
first  exhibition  date  so  designated;  and  the 
period  of  protection  (if  any)  afforded  the 
Exhibitor  under  this  contract  shall  commence 
to  run  with  the  expiration  of  the  fortnight 
described  in  the  initial  notice  of  availability. 

"In  the  event  that  the  exhibition  date  or  dates 
selected  by  the  Exhibitor  as  above  provided 
are  not  open  to  the  Exhibitor,  the  notice  of 
availability  theretofore  sent  the  Exhibitor  by 
the  Distributor  shall  be  null  and  void  and  the 
Distributor  shall  be  obligated  to  mail  a  new 
notice  of  availability  to  the  Exhibitor.  Any 
exhibition  dates  selected  by  the  Exhibitor  (if 
open)  or  designated  by  the  Distributor  as 
above  provided,  or  otherwise  agreed  upon  be- 
tween the  Distributor  and  the  Exhibitor,  shall 
be  for  all  purposes  the  exhibition  dates  of 
such  photoplay  as  though  originally  specified 
in  this  contract. 

"In  case  of  a  contract  for  a  series  of  feature 


photoplays,  five  reels  or  more  in  length,  and 
featuring  a  particular  star  or  director,  the 
Exhibitor  shall  not  be  required  hereunder  to 
exhibit  more  than  one  photoplay  of  such  series 
every  five  (of  weeks." 

(11)  This  section  confers  on  the  exhibitor 
the  right  to  assign  the  contract  to  the  pur- 
chaser of  his  interests  in  a  theatre  without  the 
written  consent  of  the  distributor;  the  written 
acceptance  of  the  assignee  must  be  secured, 
however.  Contracts  not  to  be  performed  with- 
in one  year  are  specifically  excluded  from  this 
provision. 

(12)  In  his  advertising  and  publicity  the 
exhibitor  must  adhere  "  to  the  form  of  an- 
nouncement contained  in  the  advertising  mat- 
ter furnished  by  the  distributor." 

(15)  A  minimum  admission  fee  to  be 
charged  and  dates  when  pictures  contracted  are 
to  be  shown  is  determined  upon  by  the  parties 
to  the  contract  and  agreed  to. 

(18)  This  section  sets  forth  the  manner  of 
acceptance  which  will  render  the  agreement  an 
instrument  with  binding  force  on  each  party  to 
the  contract.   The  section  is  presented  in  full : 

"  Eighteenth  :  No  promises  or  represen- 
tations have  been  made  by  either  party  to  the 
other  except  as  set  forth  herein.  This  agree- 
ment shall  be  deemed  an  application  for  a 
contract  only  and  shall  not  become  binding 
until  accepted  in  writing  by  an  officer  of  the 
Distributor  and  notice  of  acceptance  sent  to 
the  Exhibitor  as  hereinafter  provided.  The 
deposit  by  the  Distributor  of  the  check  or  other 
consideration  given  by  the  Exhibitor  at  the 
time  of  application'  as  payment  on  account  of 
any  sums  payable  hereunder  shall  not  be 
deemed  an  acceptance  hereof  by  the  Dis- 
tributor. 

"  Unless  notice  of  acceptance  of  this  appli- 
cation by  the  Distributor  is  sent  to  the  Ex- 
hibitor by  mail  or  telegraph  within  the  follow- 
ing periods  after  the  date  of  application,. to- 
wit,  seven  (7)  days  if  the  Exhibitor's  theatre 
is  located  in  the  City  of  New  York,  Essex. 
Hudson  or  Bergen  Counties,  New  Jersey  or 
Westchester  County,  New  York,  ten  (10)  days 
if  said  theatre  is  located  elsewhere  East  of  the 
Mississippi  and  twenty-five  (25)  days  if 
located  West  of  the  Mississippi,  said  applica- 
tion shall  be  deemed  withdrawn  and  the  Dis- 
tributor shall  forthwith  return  any  sums  paid 
on  account  thereof  by  the  Exhibitor. 

"  A  copy  of  this  application,  signed  by  the 
Exhibitor,  shall  be  left  with  the  Exhibitor  at 
the  time  of  signing,  and  in  the  event  of  ac- 
ceptance thereof  as  above  provided  a  duplicate 
copy,  signed  by  the  Distributor,  shall  be  for- 
warded to  the  Exhibitor." 

(19)  This  section  provides  in  detail  for 
the  submission  to  a  Board  of  Arbitration  of 
any  controversy  arising  over  the  terms  of  this 
contract  or  the  failure  of  either  party  to 
execute  its  provisions.  It  marks  one  of  the 
most  radical  departures  from  the  old-line  con- 
tracts heretofore  in  use  and  requires  a  ver- 
batim quotation  because  of  its  importance : 

"  Nineteenth  :  The  parties  hereto  agree 
that  before  either  of  them  shall  resort  to  any 
court  to  determine,  enforce  or  protect  the  legal 
rights  of  either  hereunder,  each  will  submit 
to  the  Board  of  Arbitration  established  or  con- 
stituted (pursuant  to  rules  and  regulations 
now  on  file  in  the  office  of  the  Motion  Picture 
Producers  and  Distributors  of  America,  Inc., 
(Continued  on  page  683) 


676 

Great  Throng  at  Grauman  Opening 

Crowds  Storm  New  Metropolitan  as  Los 
Angeles  House  Shows  Initial  Program 


PROBABLY  the  largest  crowd  that  ever 
attended  a  theatre  opening  in  Los  An- 
geles was  on  hand  for  the  official  open- 
ing of  Grauman's  new  Metropolitan  last  Sun- 
day night.  It  is  estimated  that  twenty-five 
thousand  people  were  clamoring  for  seats  when 
the  doors  were  thrown  open.  According  to 
dispatches  from  the  coast  city  a  solid  mass  of 
people  filled  the  streets  and  blocked  the  inter- 
section all  four  ways  in  their  endeavor  to 
secure  admission  to  this  finest  of  Grauman 
houses. 

It  was  necessary  to  reinforce  the  extra 
police  patrol  with  national  guardsmen  to  keep 
some  semblance  of  order.  This  was  accom- 
plished only  after  the  theatre's  plate  glass 
doors  and  windows  of  the  box  office  had  been 
demolished. 

In  connection  with  the  opening  Pathe  News 
reel  accomplished  a  considerable  feat.  Before 
the  opening  performance  was  concluded  they 
showed  on  the  screen  the  crowds  clamoring  for 
admission.  The  cameraman  left  with  the  nega- 
tive for  the  laboratory  at  8.50,  reached  the 
laboratory  at  9  o'clock,  reached  the  theatre 
with  the  developed  and  printed  film  at  11.20 
and  projected  the  reel  for  the  audience  show- 
ing at  11.30. 

Los  Angeles  newspapers  commenting  on  the 
opening  declared  it  one  of  the  biggest  events 
of  the  kind  in  the  history  of  the  city.  The  Los 
Angeles  Times  said :  "  The  long  waited  occa- 
sion attracted  more  excitement  than  any  simi- 
lar event  in  the  history  of  the  city.  It  had 
been  heralded  for  months  and  the  culmination 
brought  between  twenty  thousand  and  thirty 
thousand  persons  to  the  vicinity  of  the  theatre. 
The  opening  was  an  ample  demonstration  of 
the  fact  that  Sid  Grauman  has  a  theatre  which 
is  perhaps  unrivalled  in  the  country.'' 

Celebrities  of  the  highest  rank  mingled  with 


Oklahoma  Bill  Provides 
Drastic  Measures 

THE  following  are  excerpts  from  a 
drastic  bill  introduced  in  the  Okla- 
homa State  Senate  January  23rd, 
which  is  sure  to  become  a  law,  unless 
the  Film  Companies  and  Oklahoma  The- 
atre Managers  can  head  the  bill  off 
through  the  lobby  route. 

Section  1.  It  shall  be  unlawful  to  ex- 
hibit within  the  State,  any  film  of  any 
person  of  criminal  reputation,  or  of  gen- 
eral reputed  immoral  character,  or  who 
has  been  convicted  of  crime  unless  such 
characters  are  presented  in  their  true 
light  as  criminals  suffering  or'  about  to 
suffer  punishment. 

It  shall  be  unlawful  to  exhibit,  expose 
to  view,  or  to  transport  from  one  place 
to  another  within  the  State,  any  moving 
picture  film  showing  or  puporting  to 
show  the  sex  relations  in  such  manner  as 
to  suggest  immoral  practices,  or  immoral 
conduct,  or  to  incite  to  lust,  or  wherein 
any  church,  priest,  minister  of  the  gos- 
pel, is  portrayed  or  exhibited  in  a  ludi- 
crous or  degrading  light. 

Any  person,  firm  or  corporation  vio- 
lating any  provision  of  the  above  sec- 
tions shall  be  guilty  of  a  misdemeanor 
and  upon  conviction  be  sentenced  to  pay 
a  fine  of  not  less  than  One  Hundred  Dol- 
lars ($100.00)  nor  more  than  One  Thou- 
sand Dollars  ($1,000.00).  Provided,  each 
exhibition  shall  constitute  a  separate  of- 
fense. 


the  throngs.  Many  of  them  had  the  utmost 
difficulty  in  fighting  their  way  through  the 
crowds.  Picture  stars  and  city  executives 
were  out  in  large  numbers  and  they  seemed 
to  thoroughly  enjoy  the  ceremonies. 

Concrete  construction  is  not  new,  but  con- 
crete art  as  found  in  Grauman's  newest  build- 
ing is.  William  Lee  Woollett,  the  architect 
who  has  designed  the  building's  wonderful 
interior  has  drawn  from  the  beautiful  of  all 
ages  and  has  blended  Grecian,  Roman,  Egyp- 
tian, and  Chinese  into  an  art  entirely  Ameri- 
can. No  effort  had  been  made  to  conceal  the 
concrete  but  all  its  beauties  as  a  building  mate- 
rial have  been  brought  forth  with  consum- 
mate skill. 

The  concrete  had  been  permitted  to  flow 
naturally  into  great  folds  that  resemble  drap- 
eries in  the  decorations  above  the  stage  arc. 

It  is  in  such  things  as  this  that  Mr.  Woollett 
has  taken  a  building  material  used  since  man 
first  learned  to  build  and  revealed  qualities  in 
it  that  have  been  unsuspected  for  ages. 

The  massive  pillars,  eighty  feet  in  height 
which  rise  at  each  side  of  the  stage  are  impres- 
sive of  strength.  The  infinite  detail  of  the 
doiley  ceiling  with  its  attractive  lighting  facili- 
ties is  a  masterpiece  of  concrete  construction 
of  another  kind. 

Gold,  pink  and  green  predominate  in  the 
color  scheme  of  the  building.  Here  and  there 
black  is  used  to  accent  the  coloring.  Designs 
that  are  almost  futuristic  adorn  the  walls. 
Practically  all  of  the  designs  are  symbolical. 

At  the  entrance  of  the  theatre  two  symboli- 
cal figures  are  to  be  seen,  one  on  either  side. 
One  is  a  weird  figure  of  a  snail  with  a  goafs 
head. 

It  is  a  representative  of  "  Earthbound."  On 
the  other  side  is  a  figure  of  a  lion  with  mouth 
open. 

The  figure  of  a  horse  bearing  the  skull 
representative  of  tragedy  adorns  the  top  of 
one  of  the  eight-foot  pillars  at  the  side  of  the 
stage. 


C.  R.  Wilson  Business  Man- 
ager of  Missouri  T.  O. 

C.  R.  Wilson,  a  member  of  the  board  of 
directors  of  the  M.  P.  T.  O.  Missouri,  will  act 
temporarily  as  business  manager  until  that 
position  has  been  filled,  President  Charles 
Sears  announced  this  week.  Mr.  Wilson, 
whose  home  is  in  Liberty,  Mo.,  a  suburb  of 
Kansas  City,  will  be  in  charge  of  a  service 
station,  which  will  be  established  by  the  Mis- 
souri organization  at  Eighteenth  street  and 
Baltimore  avenue,  Kansas  City. 

A  call  for  a  meeting  of  the  executive  board 
will  be  issued  by  President  Charles  Sears  next 
week.  The  resignation  of  Lawrence  E.  Gold- 
man, secretary  and  council,  who  was  forced  to 
resign  because  of  the  pressure  of  outside 
duties,  probably  will  be  accepted  at  the  meet- 
ing, but  it  is  doubtful  if  a  business  manager 
is  named,  as  Mr.  Wilson  has  planned  a  three 
months'  trip  over  the  state  to  promote  the 
interests  of  the  M.  P.  T.  O.  M.  The  meeting 
in  all  probability  will  be  in  Kansas  City. 

Following  the  executive  meeting,  President 
Sears  will  go  to  Jefferson  City,  Mo.,  the  state 
capital,  to  represent  exhibitor  interests  during 
the  legislative  session  in  which  reformers  are 
working  day  and  night  to  obtain  the  passage 
of  a  drastic  censorship  bill. 


Motion  Picture  News 


Series  of  Junior  Programs 
Launched  in  Albany 

THE  SERIES  of  "Junior  Movies" 
for  1923  for  Albany,  N.  Y.,  was 
formally  launched  last  Saturday 
morning  at  the  Mark  Strand  theater,  with 
Mrs.  Alfred  E.  Smith,  wife  of  the  gov- 
ernor, among  those  present.  From  now 
on  similar  entertainments  will  be  given 
each  week  for  the  children  of  this  city. 
Next  week's  program  will  be  given  at 
the  Leland. 

The  program  each  week  will  be  ar- 
ranged by  Mrs.  Frank  W.  Clark,  acting 
in  conjunction  with  the  Mothers'  club. 
Girl  Scouts  will  act  as  ushers  each  week. 
Saturday's  program  included  Wesley 
Barry's  "  Heroes  of  the  Street." 


N.  Y.  Commission  Files 
Annual  Report 

Showing  receipts  of  $155,000  and  expenses 

of  $83,000,  the  greater  part  of  which  went  for 
salaries,  the  annual  report  of  the  New  York 
State  Motion  Picture  Commission,  has  just 
been  presented  to  the  Legislature.  The  re- 
port covers  about  16  typewritten  pages  and  is 
devoted  in  the  main  to  argument  justifying 
the  continuance  of  censorship  in  this  State. 

No  comment  was  forthcoming  from  the  Gov- 
ernor in  connection  with  the  report.  It  is  a 
well  known  fact  that  Governor  Smith  is  op- 
posed to  motion  picture  censorship  and  will 
welcome  the  opportunity  of  signing  any  bill 
which  is  passed  during  the  present  session, 
wiping  the  law  from  the  statutes  of  the  Em- 
pire State. 

The  report  shows  among  other  things  that 
the  Commission  examined  11,061  reels  during 
the  twelve  months  and  that  a  total  of  3,945 
eliminations  were  made,  these  coming  from  861 
films,  2.516  films  being  approved  without  any 
eliminations  whatever.  There  were  72  features 
condemned  in  their  entirety.  Licenses  issued 
during  the  year  numbered  3,377. 


Lobbyists  Tighten  Lines 
in  Indiana  Fight 

Neither  of  the  state  motion  picture  censor- 
ship bills  pending  in  the  House  and  Senate  of 
the  Indiana  State  Legislature  have  come  to 
public  hearing  or  been  reported  out  of  com- 
mittee yet.  Consequently  lobbyists  for  and 
against  were  drawing  their  lines  tight  this 
week. 

So  far  there  has  been  no  organized  opposi- 
tion on  the  part  of  the  photoplay  industry  but 
it  was  understood  protective  steps  quietly 
were  being  taken. 

Two  hundred  ministers  and  laymen  in  In- 
dianapolis adopted  resolutions  favoring  cen- 
sorship. The  Indiana  Indorsers  of  Phot 
plays  continue  to  be  the  outstanding  opp 
nents  of  censorship. 

Model  Community  Theatr 
Closed  by  Death 

The  Fairfield,  Ct.,  Community  theatre,  buil 
by  the  late  Town  Clerk  Joseph  I.  Flint,  con 
sidered  a  model  business-playhouse  structure 
for  a  town  of  that  size  has  been  indefinitely 
closed.  Mr.  Flint,  a  leader  in  the  business  and 
fraternal  life  of  the  town,  died  several 
months  ago.  Since  his  death,  Mrs.  Flint  has 
been  acting  town  clerk  and  has  assumed  man- 
agement of  his  other  interests.  It  is  stated 
that  the  multitudinous  duties  are  the  cause  of 
her  decision  to  close  the  theatre,  until  some 
disposition  of  it  is  made  by  the  estate. 


February  jo,  1923 


677 


New  Suits  Filed  in  Knickerbocker  Disaster 

Figures  Reach  Stupendous  Amount  On  Last  Day 
Supervisors  Have  to  File 


ALL  District  theatre  patrons  and  picture 
theatre  interests  in  Washington  were 
startled  this  week  when  the  big  roster 
of  individual  cases  connected  with  the  estates 
of  Knickerbocker  theatre  victims  and  sur- 
vivors to  recover  damages  from  the  Knicker- 
bocker corporation  and  Harry  Crandall,  pre- 
mier Capitol  city  exhibitor,  was  '  published 
The  Crandall  attorneys  made  a  vigorous  reply 
to  the  demands  of  one  group  of  plaintiffs  by 
showing  where  the  case  was  not  under  the- 
jurisdiction  of  the  equity  court  division  of  the 
local  courts,  but  was  subject  to  trial  elsewhere, 
and  that  the  claim  for  an  accounting  was  sub- 
ject to  review  by  the  equity  court. 

The  motion  to  dismiss  the  pending  suits  was 
filed  by  Attorneys  Wilson  J.  Lambert  and 
Rudolph  H.  Yeatman  of  counsel  for  the 
Knickerbocker  corporation  and  Harry  Cran- 
dall. "  Equity,"  assert  these  lawyers,  "  has  no 
jurisdiction  upon  application  of  a  claimant 
for  damages  in  an  action  effort  to  place  a  lieu 
upon  real  estate  that  defendants  may  have 
owned,  nor  has  it  any  jurisdiction  to  inter- 
fere with  or  disturb  any  transaction  by  the 
defendants  with  that  property."  This  was 
the  previously  mentioned  case  of  Mary  Young, 
Win.  A.  Forsyth,  and  Josephine  T.  Lyman. 
After  the  theatre  counsel  had  summed  up  the 
limitations  to  all  suits  in  equity,  they  requested 
the  court  to  dismiss  the  motion  of  counsel  for 
plaintiffs. 

One   of  the  most  startling  developments 
came  Thursday  morning  when   the  city  of 
Washington,  legally  The  District  of  Columbia, 
was  made  a  co-defendant  in  the  suits  of  twenty- 
1  eight  victims.     As  each  plaintiff  asked  for 
f  $10,000    damages,    this    docket  aggregated 

>  $280,000.  Three  suits  in  this  group  were  on 
1  Friday's  docket  in  Justice  Hoehling's  court. 
1  Wednesday's    case    as    published  Thursday 

>  morning,  made  the  Knickerbocker  Theatre 
Company,  Harry  M.  Crandall,  Reginald  W. 
Geare,  architect  of  the  theatre  building;  John 
H.  Ford,  The  Union  Iron  Works,  and  the 

I  D.  C.  as  co-defendants.  The  significant  thing 
about  this  wholsale  suit  is  that  although  other 
1  suits  had  been  filed  it  was  the  first  time  that 
the  criminal  responsibility  and  negligence  or 
wilful  incompetency  of  the  architect,  steel  fab- 
ricator and  the  District  Government  were 
brought  into  the  affair  with  the  theatre  man- 
agement in  the  role  of  defendants.  In  the 
•coroners'  trial  and  other  proceedings  last 
spring,  brought  by  district  and  Federal  au- 
thorities, the  various  accused  persons  were  ab- 
solved as  the  cases  against  them  quashed.  Now, 
as  the  anniversary  of  the  horror  returns,  these 
cases  are  brought  in  the  District  Supreme 
Court,  and  other  local  courts. 

The  charge  of  responsibility  laid  against 
Crandall  says  "  He  should  have  seen  to  it 
that  the  building  was  safely  constructed  and 
have  maintained  it  that  no  injury  to  the 
patrons  would  result  therefrom." 

Architect  Geare  is  charged  with  being  negli- 
gent in  design  and  supervision  of  the  building 
luring  the  stages  of  construction ;  and  Ford, 
;he  iron  worker,  is  charged  with  failure  to  dis- 
;harge  his  duties  properly  in  "  designing,  fab- 
ricating and  constructing  the  steel  and  iron 
vork  connected  with  the  supports  of  the  build- 
ng."  The  Union  Steel  Company  is  also  held 
'esponsible  on  this  charge.  The  District  is 
lelfl  responsible  because  it  "  negligently  and 
carelessly  supervised  the  structure  and  in- 


Pastor  Urges  Support  for 
Clean  Pictures 

RECOMMENDATION  that  clergy- 
men throughout  the  country  lend 
their  undivided  support  to  motion 
picture  producers  who  are  endeavoring  to 
present  morally-clean  films,  was  made  at 
a  recent  session  of  Bridgeport  Pastors' 
Association  by  Rev.  Dr.  C.  C.  Marshall, 
pastor  of  the  First  Methodist  church  in 
that  city,  one  of  the  leading  Protestant 
spiritual  directors  in  both  that  city  and 
the  entire  state.  He  spoke  on  the  rela- 
tion of  the  church  to  the  moving  picture 
screen  and  urged  that  the  morally-clean 
films  be  pointed  out  to  the  respective 
congregations,  so  that  they  may  not  be 
misled  in  knowing  those  with  merit  from 
cinemas  not  recommended. 


spected  the  plans  so  that  the  building  was  in- 
secure and  unsafe." 

Friday  the  Crandall  attorneys,  Wilton  J. 
Lambert  and  Kudolph  H.  Yeatman,  contended 
before  Justice  Hoehling  that  the  declaration 
relied  on  by  plaintiffs  failed  to  show  any  act 
of  negligence  by  the  company,  causing  the 
collapse  of  the  roof,  thus  bringing  death  and 
injuries  to  patrons  caught  in  the  roof  and 
balcony  debris.  The  law,  not  sympathy,  should 
govern  the  trial,  they  said.  "  It  is  insufficient  " 
they  declared,  "  to  make  a  general  charge  of 
negligence,  without  attempting  to  show  in 
what  the  negligence  alleged  consisted.  They 
asked  the  court  to  declare  the  allegations  in- 
sufficient. 

Acting  for  the  plaintiffs,  Attorney  J.  Mor- 
rill Chamberlain  of  Archer,  Chamberlain  and 
Smith  said  that  the  persons  conducting  a  thea- 
tre or  other  place  of  amusement  are  held 
under  the  law  to  the  "  highest  degree  "  of  care 
and  that  the  doctrine  that  the  happening  of 
the  accident  imports  negligence  is  applicable. 
Under  this  view  it  is  not  necessary  to  show 
just  what  act  of  negligence  brought  about  the 
fall  of  the  roof,  he  claimed,  "  because  the  de- 
fendant knew  better  than  any  one  else  in 
what  the  alleged  negligence  consisted."  He 
further  cited  the  encyclopedia  of  law  which 
holds  the  "  owner  of  a  place  of  entertainment 
is  charged  with  an  affirmative  positive  obliga- 
tion to  know  that  the  premises  are  safe  for 
the  public  use,  and  he  impliedly  warrants  the 
premises  to  be  reasonably  safe  for  the  purpose 
for  which  they  are  designed. 

The  precedent  set  by  the  District  Supreme 
Court  will  no  doubt  be  followed  in  the  famous 
pending  Liberty  theatre  case  in  Pittsburgh, 
where  at  a  free  kiddie  matinee  the  new  cement 
flooring  collapsed  and  several  youngsters  were 
killed  and  maimed.  The  proprietor  in  the  case 
mentioned  is  under  indictment  for  man- 
slaughter and  accidental  homicide,  and  his  re- 
lease or  conviction  will  no  doubt  be  determined 
by  the  disposition  of  the  Washington  case, 
now  culminating  on  the  eve  of  the  anniversary 
of  the  fatal  January  28th,  last. 

As  Saturday  was  the  last  legal  day  in  the 
year  from  last  January  28  in  which  survivors 
of  those  who  died  instantaneously,  on  or  be- 


fore midnight  January  28th,  1922,  twelve 
additional  suits  for  damages  were  filed  Sat- 
urday, January  27th,  1923.  Altogether  fifty- 
eight  such  suits,  aggregating  $580,000  have 
been  filed.  Four  suits  in  which  the  requested 
damages  total  $175,000  bring  the  grand  total 
to  $755,000.  Others  who  died  later,  or  whose 
injuries  took  longer  to  heal,  can  of  course  file 
at  a  later  date.  Survivors  have  three  years  in 
which  to  file  suits  for  personal  injuries. 

Certain  charges  conveyed  in  the  cases  now 
docketed  gave  misleading  statements  that  were 
at  variance  with  the  fact.  He  did  not  get  the 
property  for  a  $10  consideration.  He  paid 
the  sum  of  $177,500  to  secure  title.  Six 
years  prior  to  the  auction  the  property  sold 
for  $59,000,  and  naturally  he  paid  much  more 
than  he  expected  to  in  having  to  secure  nearly 
$180,000  to  purchase  the  site,  last  spring.  This 
auction  was  in  April,  three  months  after  the 
accident,  and  the  corporation  did  not  perfect 
its  advertised  dissolution  till  November  12, 
1922,  nearly  six  months  after  the  tragedy.  At 
the  time  no  suits  had  been  filed.  Therefore  the 
transfer  was  not  fraudulently  connived  at  as 
loosely  asserted. 

It  was  charged,  he  adds,  "that  I  operated  the 
theatre  knowing  of  its  weakness.  With  an 
in  vestment  of  $250,000,  I  never  overlooked  ex- 
penditures therein  that  would  add  to  the 
patron's  comfort,  and  the  stability  of  the  struc- 
ture. My  family  and  the  families  of  my  asso- 
ciates were  always  in  attendance  at  the  thea- 
tre, and  so  far  felt  assured  of  the  safety  of 
the  building  that  we  had  spent  considerable 
money  in  new  marble  staircases,  a  few  months 
prior  to  the  mishap.  We  took  pride  in  thus 
turning  our  patrons'  money  back  into  improve- 
ments for  their  comfort." 


Famous  Montreal  Theatre 
Will  Be  Closed 

The  System  theatre,  Phillips  Square,  Mon- 
treal, Quebec,  is  to  disappear  from  the  moving 
picture  theatre  topography  of  that  city  next 
May,  according  to  intimation  offered  by  M. 
Poulos,  one  of  the  owners  of  the  buildii'g,  as  it 
is  planned  to  erect  an  office  skyscraper  on  the 
site  of  the  historic  house. 

The  present  lease  of  the  theatre,  which  is 
held  by  the  Canadian  Universal  Film  Com- 
pany, expires  on  May  4  next,  and  it  will  not 
be  renewed.  The  Universal  company  secured 
the  house  five  years  ago  in  order  to  havo  a  first 
run  theatre  in  Montreal  for  its  special  re- 
leases. John  T.  Fiddes,  who  had  been  man- 
ager of  the  System,  was  appointed  manager  of 
the  Capitol  theatre,  Winnipeg,  Manitoba,  on 
January  15  by  the  Famous  Players  Canadian 
Corporation  of  Toronto  and  no  announcement 
has  been  made  regarding  the  appointment  of 
a  successor  to  him  at  the  System  theatre. 

The  System  has  stood  alone  in  the  Canadian 
theatre  field  because  it  has  been  the  only  large 
moving  picture  house  in  the  Dominion  which 
had  its  screen  at  the  front  of  the  building, 
the  audience  facing  the  street.  Those  enter- 
ing the  System  found  themselves  facing  the 
audience  as  soon  as  they  stepped  into  the 
body  of  the  house,  the  entrance  doors  being 
placed  on  each  side  of  the  screen  and  orchestra 
pit.  This  plan  of  construction  militated,  to  a 
certain  extent,  against  the  genuine  success  of 
the  theatre. 


678 


Motion  Picture  News 


Missouri  Censorship  Bill  Presented 

Committee  of  Fifty  Submits  Measure  to 
Legislature   Which  Is  Now   in  Session 


DURING  the  past  week  the  Committee  of 
Fifty  of  St.  Louis  presented  its  censor- 
ship bill  to  the  Missouri  legislature  at 
Jefferson  City.  The  reformers  claim  that  the 
measure  has  the  backing  of  numerous  Protes- 
tant and  Catholic  organizations  throughout  the 
state. 

Its  principal  requirements  are :  Creation  of 
commission  of  two  men  and  one  woman,  each 
to  be  paid  $3,000  a  year,  to  review  and  censor 
all  motion  pictures  produced  or  shown  in 
Missouri. 

That  it  shall  be  unlawful  to  sell,  lease,  lend, 
exhibit  or  use  any  film  unless  it  has  been  re- 
viewed and  passed  by  the  board. 

Violation  of  this  provision  shall  be  a  mis- 
demeanor punishable  by  a  fine  of  not  to  ex- 
ceed $50  and  imprisonment  for  not  more  than 
30  days  or  both  such  fine  and  jail  term.  To 
break  any  other  provision  carries  a  maximum 
fine  of  $500  and  a  term  of  sixty  days  in  jail. 

The  board  shall  examine  all  films  and  views 
and  approve  such  as  are  "  moral  and  proper  " 
and  shall  disapprove  such  "  as  are  sacriligious, 
obscene,  indecent  or  immoral,  or  such  as  tend, 
in  the  judgment  of  the  board  to  debase  or  cor- 
rupt morals."  The  words  "  approved  by  the 
Missouri  State  Board  of  Censors  "  upon  each 
view  shall  be  issued  by  the  board  and  shall 
be  printed  on  each  film  shown. 

A  fee  of  $2  for  views  of  1,200  feet  or  less 
and  $1  for  each  duplicate  print  shall  be 
charged.  Any  member  or  employe  of  the 
board  may  enter  any  place  where  a  film  is  ex- 
hibited and  may  prevent  the  exhibition  of  a 
film  not  approved  by  the  board.  The  board 
may  examine  any  banner  used  for  advertising 
purposes. 

The  board  will  also  appoint  a  chief  clerk, 
two  stenographers,  two  clerks,  two  inspectors, 


two  operators,  two  assistant  operators  and  such 
other  employes  as  the  board  and  the  governor 
shall  agree  on.  Offices  of  the  board  shall  be 
maintained  in  Jefferson  City. 


Pauline  Frederick  Loses 
Suit  for  Estate 

In  superior  court  at  New  London,  Conn., 
last  week,  Pauline  Frederick,  stage  and  mo- 
tion picture  star,  lost  her  fight,  before  a  jury 
trial,  to  break  the  will  of  her  father,  the  late 
Richard  O.  Libby  of  Norwich.  The  jury 
returned  a  verdict  sustaining  the  will,  within 
45  minutes  of  leaving  the  court  room.  The 
trial  had  lasted  several  days  and  attracted  wide 
attention. 

The  actress  brought  the  suit  under  her  mar- 
ried name  of  Mrs.  Pauline  Beal  Rice  Ruther- 
ford. She  was  not  in  court  and  did  not  testify. 
Her  father  died  in  Norwich,  September  10, 
1922,  leaving  to  relatives  of  his  second  wife  an 
estate  valued  at  $35,000,  and  his  actress 
daughter  nothing.  It  was  testified  he  had 
said  she  was  making  more  in  one  week  than 
his  estate  would  be  worth.  Mrs.  R\itherford, 
who  contested  on  the  grounds  of  mental  in- 
capacity, had  refused  to  recognize  her  step- 
mother. 


Complete  Cast  Named  for 
"His  Last  Race' 9 

Phil  Goldstone  announces  a  complete  cast 
for  "  His  Last  Race "  as  follows :  Pauline 
Starke,  Gladys  Brockwell,  Noah  Beery,  Robert 
McKim,  Tully  Marshall,  Alec  B.  Francis,  Rex 
(Snowy)  Baker,  William  Scott  and  Dick 
Sutherland.  The  picture  is  being  directed  by 
Reaves  Eason. 


i 


i  ft* 


I  > 


Late  News  Notes  from  the 
West  Coast  by  Wire 

CHARLES  CHRISTIE  left  for  New- 
York,  by  way  of  New  Orleans, 
early  this  week. 
Irving  Thalberg,  for  thirty  months  gen- 
eral manager  of  Universal  City,  tendered 
his  resignation  to  Carl  Laemmle  this 
week,  effective  February  15th.  On  that 
date,  Thalberg  becomes  vice-president 
and  production  manager  of  Louis  B. 
Mayer  Productions. 

The  Palmer  Photoplay  Corporation 
has  leased  space  at  the  Thomas  H.  Ince 
studios  and  is  putting  into  production 
its  first  subject,  from  an  original  story 
by  one  of  its  students. 

Louis  B.  Mayer  has  purchased  the 
screen  rights  to  "Climbing,"  a  stage  play, 
which  John  Stahl  will  produce. 

Valentino  Denies  Contract 
in  Vaudeville 

Rodolph  Valentino  in  a  telegram  to  Fred 
L.  Cornwell,  owner  of  the  Delmonte  theatre, 
Saturday,  January  27,  denied  dispatches  sent 
out  from  New  York  which  stated  he  had  signed 
a  $6,000  a  week  contract  to  appear  in  vaude- 
ville. 

Valentino's  telegram  read :  "  Rumor  of  my 
vaudeville  engagement  totally  incorrect.  If 
I  could  appear  in  theatres  I  would  appear  first 
at  the  Delmonte,  true  to  my  promise.  Modi- 
fication of  order  only  allows  dancing  in  large 
restaurants  or  hotels,  but  not  on  the  stage." 

It  will  be  recalled  that  Valentino's  only 
public  appearance  since  his  litigation  with 
Famous  Players  was  at  the  Delmonte  several 
weeks  ago  when  he  defended  his  position  rela- 
tive to  continuing  his  contract  with  Para- 
mount. At  that  time  he  promised  Cornwell 
to  return  to  the  Delmonte  if  the  courts  would 
permit. 


Situations  in  "  Scars  of  Jealousy,"  a  First  National  release,  presented  by  Thomas  H.  Ince,  with  Frank 
Keenan,  Marguerite  de  La  Motte,  and  Lloyd  Hughes  in  the  principal  roles 


Prominent  New  England 
Exhibitor  Dead 

Patrick  S.  McMahon,  long  prominent  in  the 
hotel  and  motion  picture  industry  of  southern 
New  England,  owner  of  three  theatres  at  New 
Britain  and  Hartford,  Conn.,  one  of  the 
pioneers  in  this  line  throughout  this  section, 
died  at  the  Hotel  Bronson  in  the  former  city 
last  week,  following  a  brief  illness  with 
pneumonia. 

He  was  also  prominent  in  hotel  circles  and 
credited  with  being  a  millionaire.  He  was  born 
in  New  Britain,  March  10,  1868,  and  early 
saw  the  advantages  in  motion  pictures.  He 
passed  his  early  life  as  a  factory  hand,  when 
30  cents  a  day  was  considered  excellent  pay. 
His  widow,  four  sons  and  two  daughters 
survive. 

Roscoe  Arbuckle  to  Direct 
Comedies,  Announced 

STATEMENTS  issued  this  week  in 
Hollywood  by  Roscoe  (Fatty)  Ar- 
buckle indicate  that  he  has  aban- 
doned any  intention  of  returning  to  the 
screen  as  a  comedian,  and  would  direct 
comedies  in  the  future. 

According  to  the  statement,  he  will 
commence  work  immediately  as  a  direc- 
tor with  Reel  Comedies,  Inc. 

In  his  statement  he  asserted  that  he 
was  through  with  acting,  and  that  he  felt 
that  directing  was  his  chance  to  make 
good  in  the  right  way." 


February   i  o ,  1923 


679 


F.B.O.  Schedules  Three  Fea- 
tures for  February 

THE  H.  C.  Witwer-Collier's  Weekly 
"  Fighting  Blood "  stories,  which 
have  been  made  into  a  series  of 
twelve  two-reel  pictures  by  the  Film 
Booking  Offices  of  America,  will  be  re- 
leased to  exhibitors  this  month.  One 
episode,  or  "  round "  as  they  are  to  be 
called,  will  be  issued  every  second  week. 
The  entire  series  is  being  directed  by  Mai 
St.  Clair  and  George  O'Hara  is  featured. 

"The  Bishop  of  the  Ozarks,"  a  dra- 
matic story  of  a  man's  regeneration, 
heads  the  features  to  be  released  by  F.  B. 
O.  during  the  month  of  February.  The 
story  is  by  ex-Congressman  Milford  W. 
Howard,  who  also  plays  the  leading  role. 
Finis  Fox  directed. 

"  Stormswept,"  a  drama  of  the  sea 
written  by  H.  H.  Van  Loan,  will  com- 
plete the  F.  B.  O.  February  feature  pro- 
gram.. "Stormswept"  is  a  Robert 
Thornby  production,  with  a  cast  includ- 
ing Wallace  and  Noah  Beery,  Arline 
Pretty,  Virginia  Brown  Faire  and  Jack 
Carlyle. 


Landy  to   Handle  Jackie 
Coogan  Publicity 

George  Landy,  well  known  on  both  coasts 
as  a  publicity  man,  has  been  appointed  director 
of  publicity  for  the  Jackie  Coogan  productions 
that  follow  "Daddy"  and  "Toby  Tyler" 
which  were  made  for  Associated  First  Na- 
tional. 

While  Jackie  was  producing  pictures  under 
Sol  Lesseris  management,  Harry  D.  Wilson 
was  in  charge  of  all  the  Coogan  publicity  but 
when  Jackie  was  signed  to  produce  for  Metro, 
Harry  decided  to  remain  with  the  Lessers  and 
he  will  continue  to  give  exhibitor  service  on 
"  Daddy  "  and  "  Toby  Tyler,"  the  latter  being 
a  big  circus  story. 

Landy  went  to  the  coast  a  couple  of  years 
ago  and  became  director  of  publicity  for  Allen 
Holubar  and  Richard  Walton  Tully  produc- 
tions. 


Hunter  Buys  Into  Canadian 
Releasing  Corporation 

John  L.  Hunter,  sales  manager  of  American 
Releasing  Corporation  since  its  inception  a 
year  ago,  has  purchased  an  interest  in  Cana- 
dian Releasing  Corporation,  Ltd.,  the  Domin- 
ion ally  of  American,  and  has  taken  up  his 
residence  in  Toronto  to  manage  the  Ontario 
interests  of  the  Canadian  organization  in  asso- 
ciation with  J.  P.  O'Loghlin,  managing 
director. 

Mr.  Hunter  several  years  ago,  while  with 
First  National,  aided  in  developing  that  com- 
pany's sub-franchise  system,  leaving  them  to 
join  F.  B.  Warren,  and  became  general  man- 
ager of  the  Canadian  Associated  Producers' 
offices. 

Frederic  Gage,  for  the  past  year  assistant 
sales  manager  of  American  Releasing,  has  now 
been  appointed  manager  of  sales. 


Louis  B.  Mayer  to  Make 
"Climbing"  for  Screen 

"  Climbing,"  the  Lee  Hutty  play  now  having 
its  premiere  at  the  Majestic  theatre  in  Los 
Angeles,  has  been  purchased  for  the  screen  by 
Louis  B.  Mayer,  the  prominent  independent 
producer.  It  will  be  filmed  with  an  all-star 
east  by  John  M.  Stahl. 


Some  views  from  "A  Pauper  Millionaire,"  a  Playgoers  Pictures  attraction. 

UniversaVs  Releases  for  February 

Frank  Mayo,  Gladys  Walton,  "Hoot" 
Gibson,  and   Rawlinson  Films  Listed 


UNIVERSAL  announces  for  release  dur- 
ing the  month  of  February  the  follow- 
ing four  five-reel  feature  productions : 
"  The  First  Degree,"  starring  Frank  Mayo,  on 
the  5th;  "The  Love  Letter,"  with  Gladys 
Walton,  on  the  12th;  "The  Gentleman  from 
America,"  starring  "  Hoot "  Gibson,  on  the 
19th ;  and  "  The  Prisoner,"  with  Herbert 
Rawlinson,  set  for  the  26th. 

"  The  First  Degree  "  is  a  screen  adaptation 
of  a  popular  magazine  story  by  George  Pat- 
tullo.  The  story  was  put  into  continuity  form 
by  George  Randolph  Chester.  Included  in  the 
cast  engaged  by  Universal  to  support  Frank 
Mayo  in  this  feature  are  Sylvia  Breamer, 
Philo  McCullouch,  George  A.  Williams  and 
Harry  Carter.  The  story  concerns  a  man 
called  before  the  grand  jury  to  testify  con- 
cerning some  of  his  sheep  which  have  been 
stolen,  but  who  through  ignorance  of  why  he 
is  called,  rushes  in  and  confesses  to  a  crime 
on  his  own  part.  Although  this  idea  has  been 
used  before  in  literature  and  on  the  screen, 
Universal  is  said  to  have  given  to  it  an  entirely 
new  treatment  and  one  which  does  not  let  the 
interest  lag. 

Gladys  Walton's  February  release,  "  The 
Love  Letter,"  is  a  comedy-drama  adapted  by 
Hugh  Hoffman  from  a  story  by  Bradley  King. 
King  Baggot  directed  it.  Edward  Hearn  plays 
opposite  Miss  Walton.  He  takes  the  part  of 
a  village  blacksmith  who  falls  in  love  with  a 
smart  city  girl.  Others  in  the  cast  are  George 
Cooper,  Fontaine  LaRue,  Alberta  Lee,  Walter 
Whitman,  Florence  D.  Lee,  Boyd  Irwin,  Jim 
Corey,  Danny  Hoy,  Lucy  Donohoe  and  Sadie 
Gordon. 

"  The  Gentleman  from  America,"  Edward 
("Hoot")  Gibson's  February  release,  is  de- 
scribed as  a  rollicking  picture  of  romance  and 
adventure  developed  around  the  escapades  of 


a  couple  of  doughboys  who  go  A.  W.  0.  L. 
from  their  outfit  in  France  and  who  end  up 
"  somewhere  in  Spain."  It  was  written  espe- 
cially for  Gibson  by  Raymond  Schrock, 
scenario  editor  at  Universal  City,  and  was 
directed  by  Edward  Sedgwick.  Included  in 
the  cast  which  supports  Gibson  are  Louis  Lor- 
raine (as  leading  woman),  Carmen  Phillips, 
Tom  O'Brien,  Frank  Leigh,  Jack  Crane,  Bob 
McKenzie,  Albert  Prisco  and  Rosa  Rosonova. 

"  Although  dealing  with  a  couple  of  dough- 
boys, it  is  not  a  war  picture,"  declares  Uni- 
versal, "  but  is  filled  with  the  hilarious  comedy, 
of  the  kind  that  will  be  appreciated  by  anyone 
who  ever  wore  0.  D.  or  was  related  to  a  soldier 
or  whoever  knew  a  soldier." 

The  last  release  of  the  month  will  be  "  The 
Prisoner,"  Universal's  adaptation  of  George 
Barr  McCutcheon's  best  seller,  "  Castle 
Craneycrow."  Herbert  Rawlinson  is  the  star, 
and  is  supported  by  Eileen  Percy  and  a  strong 
cast.  Jack  Conway  directed  it.  The  picture 
was  originally  intended  for  Jewel  release,  but 
when  Rawlinson  was  assigned  to  it,  it  was  de- 
cided to  keep  it  on  the  Universal  attraction 
release  schedule. 


Well- Known   Ingenues  in 
D.  W.  Griffith  Cast 

The  cast  assembled  for  D.  W.  Griffith's 
forthcoming  production,  "  The  White  Rose," 
will  present  three  well-known  screen  ingenues 
in  important  roles  in  the  persons  of  Mae 
Marsh,  Carol  Dempster  and  Jane  Thomas. 
"  The  White  Rose "  company  is  now  in 
Florida,  where  Mr.  Griffith  is  making  his 
headquarters  at  the  Brunton  studios  in  Miami. 


Paramount  Releases  "Knighthood" 

Marion  Davies  Vehicle  Set  for  Febru- 
ary 4th  Leads  Off  "Super  Thirty -Nine" 


WITH  the  release  of  "  When  Knighthood 
Was  in  Flower  "  and  "  Dark  Secrets  " 
ou  February  4  Paramount  introduces 
its  "  Super  Thirty-Nine,"  the  second  half  of 
its  program  of  features  for  the  current  picture 
year. 

In  addition  to  its  highly  successful  run  in 
New  York  at  the  Criterion  and  Rivoli  theatres, 
"  When  Knighthood  Was  in  Flower "  has 
plaj'ed  long  engagements  in  Chicago,  Boston, 
Los  Angeles,  Philadelphia,  Pittsburgh  and 
Washington,  and  lias  been  acclaimed  by  the 
critics  of  these  cities  as  ranking  among  the 
outstanding  achievements  of  the  screen. 
Charles  Major's  romantic  novel  of  the  days  of 
King  Henry  VIII  was  scenarized  by  Frances 
Marion,  and  the  production  was  directed  by 
Robert  G.  Yignola.  The  settings  were  de- 
signed by  Joseph  Urban.  The  cast  includes 
Forrest  Stanley,  Lyn  Harding,  Pedro  de  Cor- 
doba, Ruth  Shepley,  Ernest  Glendenning,  Ar- 
thur Forrest,  Johnny  Dooley,  William  Kent, 
Charles  Gerrard,  Arthur  Donaldson,  William 
Norris,  Macey  Harlam,  William  H.  Powell. 
George  Nash  and  Gustav  von  Seyffertitz. 

In  "  Dark  Secrets,"  Dorothy  Dalton  is  the 
star.  The  story  and  scenario  were  written  by 
Edmund  Goulding,  who  adapted  "  Tol'able 
David  "  for  the  screen.  Here  scenes  laid  on  a 
magnificent  Long  Island  estate  are  seen  in 
sharp  contrast  to  those  representing  the  color- 
ful and  glamorous  life  of  Cairo.  Victor  Flem- 
ing directed  the  picture  and  Robert  Ellis  is 
Miss  Dalton's  leading  man.  with  Jose  Ruben 
prominent  in  the  supporting  cast. 

The  picture  scheduled  for  February  11  is 
Gloria  Swanson  in  "  My  American  Wife,"  a 
Sam  Wood  production.  This  screen  play  is 
by  Monte  M.  Katterjohn  and  was  suggested 
by  Hector  Turnbull.  Antonio  Moreno  makes 
his  debut  as  a  Paramount  player  in  the  lead- 
ing male  role,  and  prominent  among  the  sup- 
porting players  are  Josef  Swickard,  Eric 
Mayne,  Gene  Corrado,  Edith  Chapman,  Aileen 


4> 


Priugle  and  Walter  Long. 

Released  the  18th  are  "  Drums  of  Fate," 
starring  Mary  Miles  Minter,  and  Jack  Holt  in 
"  Nobody's  Money."  The  Minter  picture  was 
directed  by  Charles  Maigne  and  is  an  adap- 
tation by  Will  M.  Ritchey  of  the  novel,  "  Sac- 
rifice," by  Stephen  French  Whitman.  Mau- 
rice B.  Flynn  is  Miss  Minter's  leading  man 
and  the  cast  also  includes  George  Fawcett, 
Robert  Cain,  Casson  Ferguson,  Bertram 
Grassbj'  and  Noble  Johnson. 

In  "  Nobody's  Money,"  Jack  Holt  is  seen 
for  the  first  time  in  a  comedy  role.  The  pic- 
ture was  adapted  from  William  LeBaron's 
stage  play  by  Beulah  Marie  Dix  and  was  di- 
rected by  Wallace  Worsley.  Wanda  Hawley 
is  Mr.  Holt's  leading  woman  and  the  cast  also 
includes  Harry  Depp,  Robert  Sellable,  Walter 
McGrail,  Julia  Faye,  Charles  Clary,  Will  R. 
Willing  and  Clarence  Burton. 

George  Melford's  production  of  Joseph 
Hergesheimer's  story  of  old  Salem,  "  Java 
Head,"  is  scheduled  for  the  25th.  This  pic- 
ture, the  exterior  scenes  of  which  were  filmed 
at  their  exact  locale  in  Salem.  Mass.,  was  three 
months  in  the  making.  Waldemare  Young 
wrote  the  scenario  and  Leatrice  Joy,  Jacque- 
line Logan,  Raymond  Hatton,  George  Fawcett, 
and  Albert  Roscoe  are  the  featured  players. 

"Bohemian  Girl"  to  Open 
on  B'way  February  4 

"  The  Bohemian  Girl,"  the  Harley  Knoles 
production  of  Balfe's  famous  old  opera,  will 
have  its  first  showing  in  this  country  at  B.  S. 
Moss's  Cameo  theatre  Sunday,  February  4.  It 
is  a  spectacular  production  distributed  by 
American  Releasing  Corporation.  The  cast  is 
headed  by  Ivor  Novello  and  Gladys  Cooper, 
and  includes  Ellen  Terry,  Constance  Collier, 
C.  Audrey  Smith,  Henry  Yibart  and  Gibb 
McLaughlin  in  the  principal  roles. 


Motion  Picture  News 


Scenes  from  "Dark  Secrets."  Paramount  production 
starring  Dorothy  Dalton 

Drop  in  Price  Won  Bigger 
Receipts,  Says  Schade 

Here's  at  least  one  instance  of  reduced  prices 
resulting  in  increased  receipts.  The  experi- 
ment was  conducted  by  George  J.  Schade  of 
the  Schade  theatre,  Sandusky,  Ohio.  The 
Schade  seats  725.  Until  January  10th  the 
admission  price  at  the  Schade  had  been  35 
cents.  He  announced  that  thereafter  the  ad- 
mission price  would  be  25  cents  except  on 
Sunday,  when  the  old  price  would  be  main- 
tained. And  the  result  in  Mr.  Schade's  own 
words : 

"  My  business  picked  up  immediately,  and 
I  believe  it  will  grow  better  week  by  week." 

In  analyzing  the  reasons  for  his  improved 
business  Mr.  Schade  points  out  the  radical 
change  in  money  standards  since  the  "  pros- 
perous "  days  of  the  "  silk-shirted  "  laboring 
man.  He  declares  the  ordinary  worker  instead 
of  earning  fifty  cents  to  a  dollar  an  hour  as 
during  the  war  period,  is  fortunate  if  he  now 
gets  thirty  to  forty  cents  an  hour.  And  the 
box  office  that  acknowledges  the  downward 
trend  in  wages  is  bound  to  prosper  in  the  long 
run,  according  to  Mr.  Schade's  theory.  He 
observes : 

"  I've  stood  outside  my  box  office  lately  and 
watched  the  heads  of  families  buy  tickets.  He 
invested  for  himself  and  his  wife  and  got 
thirty  cents  change  out  of  a  dollar.  Yet, 
strange  as  it  may  seem,  when  I  reduced  my 
price  to  twenty-five  cents  the  head  of  the 
family  came  and  brought  his  wife  and  prob- 
ably a  couple  of  children.  So  that  instead 
of  getting  seventy  cents  I  got  a  dollar.  Since 
we  had  plenty  of  seats  we  not  only  were  not 
out  because  of  the  reduction  but  were  really 
ahead  thirty  cents." 


V e b r u a r y   i  o  ,  1923 


681 


"Driven"  to  Be  Released  in 
March  on  "Jewel"  List 

A CHARLES  BRABIN  production 
titled  "  Driven,"  which  presents 
Charles  Emmett  Mack  in  the  fea- 
tured role,  will  be  released  as  a  Univer- 
sal Jewel  attraction  by  Universal  Pic- 
tures Corporation  in  March  in  place  of 
"  The  Shock,"  starring  Lon  Chaney.  The 
time  of  release  of  "  The  Shock  "  is  still 
undetermined. 

Besides  Charles  Emmett  Mack  the  cast 
includes  Elinor  Fair,  Emily  Fitzroy,  Burr 
Mcintosh  and  George  Bancroft. 
"  Driven  *'  represents  Charles  Brabin's 
first  effort  as  an  independent  producer. 
The  picture  was  adapted  from  "  The 
Flower  of  the  Flock,"  written  by  Jay 
Gelzer.  Universal  announces  that  the 
same  exploitation  assistance  put  behind 
a  Jewel  produced  in  Universal  City  will 
be  given  the  Brabin  subject. 

"  Driven  "  has  been  accorded  "  major 
mention  "  by  the  Exceptional  Photoplays 
Committee  of  the  National  Board  of  Re- 
view. The  picture  will  be  given  a  special 
showing  by  the  committee  in  the  Town 
Hall,  New  York,  on  Monday  evening. 
February  5. 

Ordynski  to  Make  Debut 
as  Director 

Richard  Ordynski,  famous  as  a  former  stage 
director  of  the  Metropolitan  Opera,  who  lias 
been  for  several  months  at  the  Lasky  studio 
studying:  the  art  and  technique  of  the  screen 
under  Cecil  B.  DeMille,  will  make  his  debut 
as  a  Paramount  director  with  "  The  Exciters,*' 
which  will  soon  be  put  into  production  at  the 
Long  Island  studio. 

Mr.  Ordynski  is  now  in  New  York  making 
preparations  for  the  start  of  the  picture  in 
which  Behe  Daniels  and  Antonio  Moreno  will 
be  co-starred.  The  scenario  has  been  written 
by  Edmund  Goulding,  and  the  latter  is  now 
at  work  on  the  script  of  "  Lawful  Larceny." 
Allan  Dwan's  next  Paramount  production,  in 
which  Hope  Hampton  will  have  one  of  the 
featured  roles. 


Scenes  from  the  First  National  attraction,  "Sunshine  Trail,"  starring  Douglas  MacLean 

Godsol  Engages  Noted  Director 

Victor  Seastrom  Has  Won  Fame  with 
Production  of  Swedish  Biograph  Drama 


F.I.    GODSOL,    president    of  Goldwyn 
Pictures    Corporation,    has  brought 
*   Victor  Seastrom,  the  great  Swedish 
director,  to  America  to  make  super-features 
for  Goldwyn. 

As  the  result  of  negotiations  recently  con- 
cluded. Mr.  Seastrom  arrived  in  New  York 
last  Thursday  and  made  his  headquarters  at 
the  Hotel  Plaza,  where  he  will  remain  until 
he  leaves  for  the  Goldwyn  studios  in  Culver 
City.  California. 

During  the  past  ten  years  Mr.  Seastrom 


has  won  fame  as  the  director  of  Swedish  Bio- 
graph dramas. 

In  discussing  his  coming  work  Mr.  Seastrom 
said  that  the  most  striking  attribute  of  Amer- 
ican-made pictures  is  their  humanness,  and 
that  he  hopes  to  develop  this  quality  in  his 
treatment  of  stories  made  in  this  country  and 
dealing  with  American  life. 

Some  of  Mr.  Seastrom's  great  successes  are 
•'  Jerusalem,"  "  Eyvind  of  the  Hills,"  "  Secrets 
of  the  Monastery."  "  The  Surrounded  House," 
"  Fire  on  Board  "  and  "  The  Stroke  of  Mid- 
night." 


Metro  District  Chiefs 
End  Conference 

District  managers  of  the  exchanges  of  Metro 
Pictures  Corporation,  who  h*ve  been  in  con- 
ference with  the  home  office  sales  heads,  E.  M. 
Saunders,  general  sales  manager,  and  T.  J. 
Connors,  assistant  sales  manager,  left  New 
York  this  week  for  their  several  headquarters 
after  the  most  enthusiastic  meeting  this  branch 
of  the  company  has  ever  held. 

Those  who  were  parties  to  the  conference 
were,  besides  the  officials  of  the  home  office 
of  Metro:  C.  E.  Kessnich.  of  Atlanta;  E.  A. 
Golden,  of  Boston ;  W.  C.  Bachmeyer,  of  Cin- 
cinnati: Harry  Lustig.  of  Los  Angeles,  and 
S.  A.  Shirley,  of  Chicago. 

The  prime  purpose  of  this  convention  of 
the  members  of  the  distributing  forces  of 
Metro  was  the  .just  arrangement  of  releases 
with  regard  to  all  evhibitors. 


<  ( 


Scenes  from  the  J.  Gordon  Edwards  production,  "  The  Net,"  Fox. 


Fury  "  to  Be  Published 
in  Book  Form 

Edmund  Goulding  who  wrote  the  story  of 
"Fury"  for  Richard  Barthelmess'  latest  In- 
spiration picture,  has  put  this  tale  of  the  sea 
in  book  form.  It  will  appear  about  the  time 
the  picture  is  released  by  First  National. 


682 


Motion  Picture  N  ezvs 


Metro  Announces  Changes 
of  Personnel 

Five  transpositions  of  personnel  among 
managers  of  the  exchanges  of  Metro  Pictures 
Corporation  were  announced  this  week  at  the 
home  offices  of  the  company  in  New  York. 

Arthur  Lamb,  manager  of  the  Cincinnati 
office,  has  resigned  to  engage  in  another  enter- 
prise in  California;  C.  R.  Osborn,  of  Omaha, 
has  been  transferred  to  Cincinnati,  and  S.  A. 
Maclntyre,  until  recently  in  Atlanta,  has  re- 
turned to  take  his  former  place  as  head  of 
the  Omaha  branch.  Mr.  Maclntyre's  position 
in  Atlanta  is  now  filled  by  J.  J.  Burke,  for 
some  time  assistant  to  Leroy  Biekel  in  Dallas. 

These  changes  followed  the  conference  of 
the  district  managers  of  the  Metro  distributing 
organization  with  the  officials  of  the  home 
offices. 

18  First  National  Films 
Sold  for  India 

Bruce  Johnson,  foreign  manager  of  Asso- 
ciated First  National,  has  concluded  a  contract 
with  Madan  Theatres,  Ltd.,  of  Calcutta,  for 
eighteen  First  National  Pictures,  to  be  shown 
in  the  territory  of  India,  Burma  and  Ceylon. 
The  pictures  are: 

"  Oliver  Twist,"  "  Smilin'  Through,"  "  Ques- 
tion of  Honor,"  "One  Clear  Call,"  "  Her  Mad 
Bargain,"  "Playthings  of  Destiny,"  "  Invisi 
ble  Fear,"  "  Child  Thou  Gavest  Me,"  "  Twin 
Beds,"  "Girl  in  the  Taxi,"  "Sign  on  the 
Door,"  "  Primitive  Lover,"  "  Lessons  in 
Love,"  "  Pollv  of  the  Follies,"  "  Hurricane's 
Gal,"  "  Love,"  "  Honor  and  Behave,"  "  Mar- 
ried Life  "  and  "  Bob  Hampton  of  Placer." 


"Pau  per  Mi  llio  naire"  Com- 
edy Drama  Due  Feb.  11 

The  next  Playgoers  feature  scheduled  for 
release  is  "  A  Pauper  Millionaire,"  which  has 
been  set  for  February  11th.  Adapted  from 
the  novel  by  Austin  Fryer,  the  picture  is  said 
to  follow  the  story  very  closely  and  to  present 
some  genuinely  humorous  situations  centering 
about  the  adventures  of  an  American  million- 
aire in  London,  who  is  temporarily  reduced 
to  a  condition  of  poverty  by  a  series  of  mis- 
haps that  deprive  him  of  funds,  baggage  and 
all  proofs  of  his  identity. 


Sidney  Franklin  Put  Under 
Contract  by  Warners 

SIDNEY  FRANKLIN,  who  recently 
completed  directing  "  Brass "  for 
Warner  Brothers,  has  been  signed 
for  a  number  of  years  to  produce  for  the 
Warner  organization  under  the  direct 
supervision  of  Mr.  Rapf,  according  to 
Harry  M.  Warner.  Mrs.  Franklin  was 
also  engaged  for  a  similar  period. 

The  exacting  care  and  the  unusual 
touches  invested  into  the  production  of 
"  Brass,"  are  the  factors  that  caused  the 
Warner  organization  to  secure  the  ser- 
vices of  Mr.  Franklin. 

Mr.  Franklin  directed  "  East  is  West  " 
with  Constance  Talmadge,  and  "  Smilin' 
Thru "  with  Norma  Talmadge,  which  is 
testimony  of  his  faith  and  constant  effort 
to  make  bigger  and  better  pictures,  ac- 
cording to  Mr.  Warner.  Mrs.  Franklin 
will  assist  Mr.  Franklin  in  the  prepara- 
tion of  scenarios,  and  act  in  an  advisory 
capacity. 

The  number  and  names  of  the  stories 
to  be  directed  by  Mr.  Franklin  have  not 
as  yet  been  announced. 


Attractive  scenes  from  Warner  Brothers'  picturization 
of  Charles  Norris's  novel  "  Brass." 

Kathleen  Norris  Novel  Is 
Bought  by  Warner  Bros. 

"  Lucretia  Lombard,"  reputed  to  be  one  of 
the  best  sellers  in  the  fiction  field,  and  written 
by  Kathlen  Norris,  was  purchased  last  week 
by  Warner  Brothers.  It  will  be  produced  by 
Harry  Rapf  and  will  be  known  as  a  Rapf 
production.  Sada  Cowan  is  adapting  the 
novel  for  the  screen. 

Mr.  Rapf,  who  is  assisting  Sidney  Franklin 
in  editing  and  titling  the  Charles  G.  Norris 
novel,  "  Brass,"  is  expected  to  arrive  East  with 
the  finished  print  within  the  next  fortnight. 


Leah  Baird  Production  for 
March  11th  Release 

Associated  Exhibitors  has  set  for  release 
March  11th  the  nest  in  its  series  of  produc- 
tions featuring  Leah  Baird.  The  adaptation 
and  story  of  this  picture  are  from  the  well 
known  play,  "  All  Mine,"  by  Dorian  Neve,  and 
the  photoplay  is  now  known  under  the  working 
title  of  "  When  Civilization  Failed." 

Leah  Baird  is  surrounded  by  a  cast  which 
includes  Thomas  Santschi,  Walter  McGrail, 
Richard  Tucker.  Alec.  B.  Francis,  Robert 
Bolder  and  Puth  Mitchell. 


Rothacker  Company  Holds 
Annual  Election 

At  the  annual  election  of  the  Rothacker 
Film  Mfg.  Co.  of  Illinois  Watterson  R. 
Rothacker  was  re-elected  president,  H.  J. 
Aldnus  was  elected  vice-president,  and  Charles 
E.  Pain.  Jr.,  treasurer.  John  G.  Hahn  was 
re-elected  secretary,  and  Edward  H.  Seifert, 
assistant  secretary,  and  J.  G.  Manmoser,  as- 
sistant treasurer.  These  together  with 
Douglas  D.  Rothacker  constitute  the  board  of 
directors. 


Carlton  King  Series  to  Go 
via  Producers  Security 

Carlton  King,  president  of  the  Carlton  King 
Productions,  who  has  been  East  with  his  man- 
ager, J.  Frank  Moore,  arranging  for  the  dis- 
tribution rights  of  his  series  of  twelve  two- 
reel  comedy-dramas  in  which  he  is  starred,  has 
placed  them  with  the  Producers  Security  and 
wilil  return  to  Hollywood  this  week  to  con- 
tinue work  on  the  series.  They  will  be  issued 
one  a  month,  four  being  completed  at  present. 
Mr.  King  was  recently  featured  in  a  group  of 
0.  Henry  subjects. 


" Going  Up"  Put  Into  Pro- 
duction  on  Coast 

Production  work  on  "  Going  Up,"  Douglas 
MaeLean's  first  feature  for  Associated  Ex- 
hibitors, is  now  in  full  swing  at  the  Holly- 
wood studios,  where  Douglas  MacLean  Pro- 
ductions, Inc.,has  established  its  headquarters. 

Marjorie  Daw  appears  opposite  the  star, 
and  the  rest  of  the  cast  includes  Francis  Mc- 
Donald, Arthur  Hull,  Hallam  Cooley,  Hughie 
Mack,  Edna  Murphy,  Wade  Boteler,  John 
Steppling  and  Lillian  Langdon. 


Paramount  Signs  Antonio 
Moreno  for  Five  Years 

Jesse  L.  Lasky  announced  at  Hollywood 
Friday  of  last  week  that  Antonio  Moreno  had 
signed  a  five-year  contract  to  play  leading 
roles  in  Paramount  pictures.  As  previously 
stated  by  Mr.  Lasky,  he  will  be  co-starred  with 
Bebe  Daniels  in  "  The  Exciters,"  which  Rich- 
aid  Ordynski  will  direct  at  the  Long  Island 
studio,  and  this  will  be  his  first  engagement 
under  the  new  contract. 


DustinFarnum  in"  TheBus- 
ter"  Due  February  18th 

Dustin  Farnum  will  be  seen  in  Jack  Strum- 
wasser's  adaptation  of  "  The  Buster,"  the  Will- 
iam Patterson  White  story,  on  February  18, 
according  to  announcement  from  the  Fox  Film 
Corporation  this  week. 

The  production  was  directed  by  Colin 
Campbell  and  numbers  in  its  cast  Doris  Pawn, 
Lucille  Hutton  and  Pee  Wee  Holmes. 


Richard  Dix  Is  Signed  by 
Paramount  for  5  Years 

Jesse  L.  Lasky  announced  Saturday  in 
Hollywood  that  Richard  Dix  had  signed  a 
five-year  contract  to  play  leading  roles  in 
Paramount  pictures.  Mr.  Dix  recently  com- 
pleted  a  special  engagement  with  Paramount 
as  leading  man  with  Agnes  Ayres  in  "  Racing 
Hearts,"  which  is  soon  to  be  released,  and  his 
first  role  under  the  new  contract  will  be  an- 
nounced soon. 


First  National  Names  Joe 
Skirboll  Dist.  Manager 

Joe  Skirboll,  who  has  been  exchange  man- 
ager for  First  National  in  the  Pittsburgh  ter- 
ritory, has  been  promoted  to  district  manager-  ; 
ship  in  one  of  the  First  National  Western 
districts.  A.  S.  David  succeeds  Skirboll  as 
manager  in  Pittsburgh. 


February  j  o  ,  1923 


683 


Hays    U  niform  Contract 
is  Completed 

{Continued  from  page  675) 

and  identified  by  the  signature  of  its  President,, 
a  copy  of  which  will  be  furnished  to  the  Ex- 
hibitor upon  request)  by  the  Film  Club  or 
Film  Board  of  Trade  in  the  city  'wherein  is 
situated  the  branch  office  of  the  Distributor 
from  which  the  Exhibitor  is  served,  all  claims 
and  controversies  arising  hereunder  for  de- 
termination pursuant  to  the  rules  of  proce- 
dure and  practice  from  time  to  time  adopted 
by  such  Board  of  Arbitration. 

"  The  parties  hereto  further  agree  to  abide 
by  and  forthwith  comply  with  any  decision 
and  award  of  such  Board  of  Arbitration  in 
any  such  arbitration  proceeding,  and  agree 
and  consent  that  any  such  decision  or  award 
shall  be  enforceable  in  or  by  any  court  of  com- 
petent jurisdiction  pursuant  to  the  laws  of 
such  jurisdiction  now  or  hereafter  in  force; 
and  each  party  hereto  hereby  waives  the  right 
of  trial  by  jury  upon  any  issue  arising  under 
this  contract,  and  agrees  to  accept  as  con- 
clusive the  findings  of  fact  made  by  any  such 
Board  of  Arbitration,  and  consents  to  the  in- 
troduction of  such  findings  in  evidence  in  any 
judicial  proceeding." 

The  provisions  relating  to  arbitration  are  as 
follows:  In  the  event  that  the  Exhibitor  fails 
or  refuses  to  submit  to  arbitration  any  contro- 
versy over  a  contract  containing  an  arbitra- 
tion clause,  or  to  comply  with  any  decision  of 
the  board,  or  if  any  Exhibitor  shall  be  found 
by  the  board  to  have  been  guilty  of  such  a 
breach  of  contract  as  seems  to  justify  the  Dis- 
tributor in  requiring  security,  the  Distributor 
may,  at  its  option,  demand  payment  by  the 
Exhibitor  of  an  additional  sum  not  exceeding 
$500  and  not  less  than  $100  under  each  exist- 
ing contract,  to  be  retained  by  the  Distributor 
until  the  complete  performance  of  all  such 
contracts  and  then  applied,  at  the  Distributor's 
option,  against  any  sums  due  or  damages  deter- 
mined by  the  board,  the  balance  to  be  returned 
to  the  Exhibitor.  If  the  Exhibitor  fails  to 
pay  this  sum  within  seven  days,  the  Distribu- 
tor may  suspend  service  until  paid  or  termi- 
nate the  contract. 

•  In  the  event  that  the  Distributor  refuses  to 
submit  to  arbitration  or  to  abide  by  the  deci- 
sion of  the  board,  or  if  the  board  find  him 
guilty  of  such  breach  of  contract  as  shall  in 
the  opinion  of  the  board  justify  the  Exhibitor 
in  refusing  to  deal  with  the  Distributor,  the 
Exhibitor  may  terminate  this  and  any  other 
existing  contract  with  that  Distributor  by 
sending  notice  by  registered  mail  within  two 
weeks.  In  the  meantime  this  Distributor  shall 
not  be  entitled  to  redress  from  the  board  for 
claim  against  any  Exhibitor  until  it  shall  have 
complied. 

"  The  provisions  of  this  contract  relating 
to  arbitration  shall  be  construed  according  to 
the  laws  of  the  State  of  New  York. 

"  The  parties  hereto  agree  that  every  e-  ist- 
ing  contract  between  the  parties  hereto  shall 
be  and  hereby  is  amended  so  as  to  include  the 
foregoing  section  with  the  same  force  and 
effect  as  if  originally  incorporated  therein." 

"Twentieth:  (Optional  Clause.)  If  this 
contract  designates  certain  photoplays  by  title, 
it  shall  be  non-cancellable  as  to  such  photo- 
plays. If  it  embraces  a  series  of  photoplr.y- 
not  designated  by  title  it  may  be  cancelled  a- 
to  such  series  by  either  party  after  two  photo- 
plays of  such  series  have  been  played  anil  paid 
for,  by  notice  in  writing  to  the  other  party 
^within  ten  (10)  days  after  playing  the  sec- 
ond of  said  photoplays,  such  cancellation  to 
take  effect  after  additional  photo- 
plays shall  have  been  played  and  paid  for." 


Scenes  from  "  No  Wedding  Bells."  Vitagraph  Comedy 
starring  Larry  Semon. 

Principal  Pictures  '  Staff  in 
New  Studio  Quarters 

Sol  Lesser  and  his  staff,  under  the  title 
Principal  Pictures  Corporation,  have  invaded 
their  new  studios,  the  former  King  \  idor  plant 
on  Santa  Monica  Boulevard,  Hollywood. 

Work  will  be  started  at  once  on  the  initial 
production  which  will  be  the  screen  adapta- 
tion of  George  M.  Cohan's  play,  "  The  Meanest 
Man  in  the  World."  Casting*  for  the  players 
and  directors  and  technical  workers  will  start 
this  week  and,  according  to  Lesser,  actual 
"  shooting "  should  be  started  within  a  ten- 
day  period. 


Pettijohn  Launches  Censor 
Fight  in  Missouri 

C.  C.  Pettijohn.  general  counsel  of  the  Mo- 
tion Picture  Producers  and  Distributors  of 
America,  in  St.  Louis,  Friday,  January  26, 
fired  the  opening  gun  in  the  fight  against  mo- 
tion picture  censorship  in  Missouri,  in  an  ad- 
diess  before  various  women's  organizations  01' 
St.  Louis  at  the  headquarters  of  the  League  of 
Women  Voters,  Century  Building. 

In  his  talk  lie  thoroughly  exposed  the  fallacy 
of  the  position  of  the  reform  element  that 
are  seeking  to  put  through  censorship  in  this 
state.  The  Committee  of  Fifty  has  already 
presented  a  censorship  bill  to  the  legislature 
at  Jefferson  City. 


Starts  on  Tour  for  Hope 
Hampton  Picture 

F.  G.  Conklin,  special  representative  of  the 
Hope  Hampton  Productions,  has  left  for  a 
tour  of  the  South  and  West  in  the  interest  of 
"The  Light  in  the  Dark."  Miss  Hampton's 
recent  picture  for  First  National  release.  He 
will  visit  the  First  National  exchanges  in  this 
territory  with  regard  to  first  run  presentations. 


"The  Prisoner"  with  Her- 
bert Rawlinson  Ready 

'•  The  Prisoner,"  Universale  adaptation  of 
Barr  MeCutcheon's  romantic  novel  titled  "Cas- 
tle Craneycrow,"  has  been  completed.  The 
first  print  reached  the  New  York  home  office 
this  week,  and  members  of  the  Universal  re- 
viewing committee,  after  viewing  the  produc- 
tion, rated  the  picture  as  among  the  best  of 
Universal's  product.  "  The  Prisoner  "  will  be 
released  on  the  list  of  Universal  attractions 
and  will  consequently  be  available  for  screen- 
ing within  a  few  weeks.  Release  is  planned 
for  the  last  week  in  February. 

Herbert  Rawlinson  is  the  star  of  "  The  Pris- 
oner," and  the  supporting  cast  includes  Eileen 
Percy  (as  the  leading  woman),  June  Elvidge, 
Bertram  Grassby,  Esther  Ralston,  George 
Cowle,  Lillian  Langdon.  Hayford  Hobbs,  Lin- 
coln Stedman,  Bert  Sprotte,  Boris  Karloff, 
Gertrude  Short,  Mario  Carillo,  Fred  Kelsey, 
Millie  Davenport  and  F.  F.  Guenste.  Jack 
Conway  directed  the  subject,  with  Benjamin 
Reynolds  at  the  camera. 

It  was  originally  planned  to  produce  "  The 
Prisoner  "  in  Europe  with  Harry  Myers  as  the 
star  and  Edward  Lanimle  as  the  director.  A 
production  staff  was  actually  dispatched  to 
Vienna,  but  lack  of  proper  equipment  and  the 
difficulty  of  securing  players  approximating 
American  screen  standards  are  stated  by  Uni- 
versal to  have  led  to  the  abandonment  of  the 
project.  Edward  Lammle  was  also  taken  sick 
while  abroad  and  was  under  hospital  treat- 
ment for  several  months.  This  is  also  stated 
to  have  been  a  major  reason  for  the  rejection 
of  the  plan  to  film  the  subject  in  foreign 
settings. 


Jos.Schenck  Gets"  Dulcy  " 
for  Constance  Talmadge 

Joseph  M.  Schenck  has  purchased  the  pic- 
ture rights  to  the  play  "  Dulcy,"  and  will  use 
it  as  Constance  Talmadge's  next  First  Na- 
tional release. 

"  Dulcy  "  is  a  comedy  by  George  Kaufman 
and  Marx  Connelly.  Lynn  Fountainne  scored 
a  triumph  in  it  on  Broadway  last  season,  and 
it  is  still  said  to  be  playing  to  capacity  audi- 
ences on  the  road. 

When  Mr.  Schenck  was  abroad  he  pur- 
chased the  rights  to  the  play  "  Madame  Pom- 
padour," which  is  a  big  hit  in  Paris.  John 
Emerson  and  Anita  Loos  also  had  a  screen 
comedy  ready  for  Miss  Talmadge,  but  when 
Mr.  Schenck  finally  completed  arrangements 
for  "  Dulcy  "  he  decided  to  make  it  Miss  Tal- 
madge's next,  and  thereby  take  advantage  of 
its  popularity  on  the  road. 

Sidney  Franklin  will  direct  "  Dulcy,"  and 
John  Emerson  and  Anita  Loos  will  adapt  it. 


"Poor  Mens  Wives"  Opens 
at  New  York  Criterion 

"  Poor  Men's  Wives "  opened  on  Sunday, 
January  28th,  at  the  Criterion  theatre,  New 
York,  for  an  indefinite  run.  This  production 
was  made  by  Preferred  Pictures  and  is  to  be 
released  by  the  Al  Lichtman  Corporation. 

The  musical  program  was  an  elaborate  one, 
arranged  by  Dr.  Hugo  Riesenfeld,  and  the 
orchestra  was  conducted  by  Josiah  Zuro. 
There  was  an  interesting  prologue,  especially 
staged  for  "  Poor  Men's  Wives "  by  Dr. 
Riesenfeld,  called  "  The  Dance  of  the  Moths." 
This  was  announced  as  a  "  musical  and  tcrpsi- 
chorean  allegory  of  the  sreat  lesson  of  life," 
emphasized  by  u  Poor  Men's  Wives." 


684 


Motion  Picture  News 


EXHIBITORS'     REPORTS     ON    NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 
My  American  Wife — 

Gloria  Swanson  wears  some  stunning 
clothes  which  pleased  the  ladies  and  pic- 
ture was  up  to  her  usual  standard  as  to 
production  and  photography.  Story  in- 
teresting, business  good.  (Middle  West.) 

Top-notch  business,  satisfactory  pic- 
ture. (West.) 

The  Pride  of  Palomar— 

Interesting  feature,  well  acted.  Good 
box  office  attraction.     (Middle  West.) 

Played  to  good  crowds  all  week.  (Mid- 
dle West.) 

Kick  In — 

The  attendance  for  the  week  held  up 
good  with  this  one.     (Middle  West.) 

Fair  picture,  business  a  little  above 
the  average.  (East.) 

An  excellent  adaptation  of  the  stage 
play  which  held  up  in  satisfactory  man- 
ner for  a  four  days'  run.  (East.) 

Dark  Secrets — 

Dorothy  Dalton  is  popular  with  pa- 
trons here  and  the  picture  drew  good 
for  a  week's  run.     (Middle  West.) 

Ebb  Tide— 

Went  across  in  grand  style.  Pleased 
patrons  generally.    (Middle  West.) 

Good  picture;  held  up  for  two  days. 
(West.) 

Making  a  Man — 

Good  picture.     (Middle  West.) 

Missing  Millions — 

Just  a  mediocre  picture;  its  value 
ruined  by  cutting  of  the  censors.  Busi- 
ness only  fair.  (East) 

Burning  Sands — 

This  picture  broke  all  records  for 
showing.  Crowds  came  early.  More 
people  were  put  into  the  theatre  on  Sun- 
day than  had  ever  been  before.  And 
business  continued  good  during  the  week 
in  spite  of  the  fact  that  the  critics  called 
it  "bunk."     (Middle  West.) 


To  Have  and  to  Hold — 

Going  strong  on  fourth  week.  (West.) 


When  Knighthood  Was  in  Flotver — 
Everybody  delighted  with  improve- 
ment in  Marion  Davies.  Most  patrons 
conceded  this  to  be  the  best  picture  we 
have  ever  played.  (West.) 


FIRST  NATIONAL 

The  Dangerous  Age — 

One  of  the  best  pictures  of  the  year. 
Had  some  interest  for  all  ages,  both 
sexes,  and  played  to  splendid  week. 
(Middle  West.) 


Attracted  more  business  as  week  pro- 
gressed. Pictures  attracted  enthusaistic 
comment  from  some,  but  didn't  seem  to 
attract  the  young  folk.     (Middle  West.) 


Omar,  the  Tent  Maker — 

A  real  big  picture.  Guy  Bates  Post 
won  new  friends  by  his  perfect  work 
in  this  film.  Excellent  patronage.  (Mid- 
dle West.) 


The  Hottentot — 

Above  the  average  comedy, 
well.    (Middle  West.) 


Drew 


Tess  o'  the  Storm  Country — 

Great  picture;  had  fine  run  of  four 
weeks  at  50c.     (Middle  West.) 


A  good  nicture  for  a  run.  Doing  well 
with  it.  (West.) 


UNITED  ARTISTS 
Douglas  Fairbanks  in  Robin  Hood  - 
Best  picture  in  Doug's  career.    My  pa- 
trons naid  twice  and  three  times  to  see 
it  again.  (West.) 


This  wonderful  picture  got  away  to 
only  fair  start,  but  bv  end  of  first  week 
did  great  business.    (Middle  West.) 


It  went  over  big  here.  We  thought 
it  a  very  fine  piece  of  work  all  the  way 
through.     Excellent  business.  (East.) 

Picture  previously  reported.  Business 
good  on  second  run.  (East.) 


One  Exciting  Night — 

Picture  previously  reported.  Business 
excellent  on  third  week  of  engagement. 
(East.) 


Held  up  fairly  well  for  the  third  week. 
Went  strong  for  the  first  two  weeks. 
Splendid  audience  attraction.  (Middle 
West.) 


METRO 

Trifling  Women — 

Business  just  fair.  Better  than  this 
time  last  year,  but  not  so  good  as  ex- 
pected.    (Middle  West.) 


Previously  reported.  Business  held 
up  better  than  expected  on  second  run 
at  house  not  usually  used  for  second  run 
pictures.  (East.) 


Youth  to  Youth — 

The  manager  said  that  the  business 
was  wonderful.  He  is  of  an  optimistic 
turn.  Fair  would  probably  be  nearer  the 
box  office  value.     (Middle  West.) 


The  Toll  of  the  Sea — 

Interesting  because  of  its  color  pho- 
tography, but  did  not  meet  with  popular 
favor.  Story  not  original  enough. 
(East.) 


A  most  exquisite  production,  and  ex- 
quisitely acted.  Too  artistic  to  make  a 
big  hit  with  the  masses,  but  a  tremen- 
dous hit  with  discerning  patrons.  This 
picture  attracted  only  those  who  are 
looking  for  the  unusual.  (Middle  West.) 


Quincy  Adams  Saivyer — 

Not  as  good  as  advance  notices  led 
one  to  expect.  Everyone  disappointed. 
Business  only  fair. 


Peg  o'  My  Heart — 

Laurette  Taylor's  first  feature  places 
her  as  a  high  class  star  and  the  picture 
carries  fine  amusement  value.  Business 
good.     (Middle  West.) 


All  the  Brothers  Were  Valiant — ' 

One  of  the  best  sea  dramas  we  have 
had.  A  great  audience  film.  Excellent 
business.  (East.) 


June  Madness — 

Viola  Dana  is  no  particular  favorite 
here.  Picture  only  average.  Business  a 
little  off.  (West.) 


UNIVERSAL 
The  Ghost  Patrol — 

An  average  picture  that  drew  the  aver- 
age attendance.     (Middle  West.) 


Competition  too  strong  at  neighboring 
houses  for  this  one  to  make  any  showing. 
Business  off.  (East.) 

The  Scarlet  Car — 

Better  than  the  average  thriller.  Well 
done,  both  as  to  acting  and  direction. 
Did  good  business.     (Middle  West.) 

The  Power  of  a  Lie — 

Powerful  drama.  Proved  good  drawing 
card  during  week's  run.     (Middle  West.) 

I  ntler  Two  Flags — 

Great  picture,  played  to  capacity  audi- 
ences. 


A  Dangerous  Game — 

Did  well  on  a  double  ieature  bill.  The 
other  was  "  Kindled  Courage."  (West.) 


Kindled  Courage — 

A  good  many  came  to  see  this,  at- 
tracted by  the  title.  Played  "A  Dan- 
gerous Game  "  along  with  it.  Did  good 
business.  (West.) 


SELZNICK 

Pawned — 

An  excellent  picture  in  every  way. 
Good  cast.  Drew  good  crowds.  (Mid- 
dle West.) 


Fair  picture.  Didn't  do  especially  well 
for  us.     (Middle  West.) 


One  Week  of  Love — 

Business  pretty  good  for  entire  week. 
Received  favorable  comment  from  audi- 
ences in  general.  Satisfactory.  (Middle 
West.) 


F.  B.  O.  OF  AMERICA 
The  Third  Alarm — 

Kept  theatre  open  another  week  before 
closing  for  repairs,  to  run  this.  Did 
big  business  and  everybody  pleased. 
(West.) 


Broke  all  house  records.  Has  thrills, 
humor  and  drama.  Should  prove  winner 
anywhere.     (Middle  West.) 


FOX 

It  ithout  Compromise — 

William  Farnum  starts  the  year  well  in 
this  one.  Patrons  liked  it  very  much. 
Good  receipts.     (Middle  West.) 

Three  Who  Paid — 

Of  its  kind  it  is  very  good.  Plain 
western  thrills  and  gun  play,  but  it  took 
strong.    Good  business.  (East.) 

My  Friend,  the  Devil — 

Lost  on  it.  Little  too  gloomy.  Too 
many  people  die  in  it.  Good  picture  of 
its  kind,  however.    (Middle  West.) 

The  Bells  of  San  Juan — 

Good  program  picture.  No  more,  no 
less.  Did  good  business.but  believe  rest 
of  program   was  more   responsible  than 

the  feature.  (West.) 

Who  Are  My  Parents? 

This  picture  did  not  do  as  well  as 
expected.  People  did  come  in  but  not 
so  many  of  them  as  we  hoped  the  title 
would  attract.     (Middle  West) 

Monte  Cristo — 

This  is  a  really  big  feature  and  has 
been  well  advertised.  Name  is  big  help. 
Stood  them  out  every  day  during  its  first 
week.     (Middle  West.) 


The  Village  Blacksmith— 

A  tremendous  success.  Couldn't  take 
care  of  the'  crowds.  Although  picture 
varies  from  poem,  patrons  were  delighted 
with  it.     (Middle  West.) 


PATHE 


Dr.  Jack — 

Now  in  its  second  week  and  drawing 
as  well  as  it  did  the  first  week.  (Middle 

West.) 


Lloyd  gets  better  and  better.  Film 
enthusiastically  received.  Excellent. 
(East.) 


Best  picture  for  a  run  we  have  had  in 
months.  (West.) 


VITAGRAPH 
\h  1/  ild  Irish  Rose- 
Has  everything  a  picture  should  have. 
Proved  one  of  the  most  popular  offerings 
of  current  year.     (Middle  West.) 


A  Front  Page  Story- 
Good    average    picture   which  pleased 
our  patrons.     (Middle  West.) 


A  Rogue's  Romance — 

It  was  surprising  the  way  this  produc- 
tion drew  them  to  the  box  office.  It 
looked  like  old  times  at  this  theatre. 
(East.) 


A  Girl's  Desire — 

No  complaint  to  make  on  picture  or  on 
the  business.  (West.) 


GOLDWYN 

The  Sin  Flood — 

Business  was  fairly  good  and  main- 
tained a  satisfactory  average  in  spite  of 
series  of  rival  attractions  on  the  same 
week.  Not  a  record  breaker,  but  an  un- 
usual story  and  theme.     (Middle  West.) 


Gimme — 

Very  nice  little  picture  of  a  light  na- 
ture. Nothing  new,  but  well  done  and 
makes  pleasant  entertainment.  Average 
business.     (Middle  West.) 


The  Christian — 

Consider  it  a  masterpiece.  My  patrons 
delighted  and  admitted  it  came  up  to 
expectations.  (West.) 


Broken  Chains — 

Pleasing  picture.  Colleen  Moore  well 
liked  here  and  her  name  drew  well. 
(West.) 


WARNER  BROTHERS 
Heroes  of  the  Street — 

Melodrama,  but  that  is  well  worked 
out  with  humor  and  pathos.  A  very 
good  picture  anywhere.  (East.) 


ASSOCIATED  EXHIBITORS 
The  Woman  Who  Fooled  Herself — 

It  was  not  well  received.  (Middle 
West.) 


ALLIED  P.  &  D. 

Garrison  s  Finish — 

Only  a  fair  picture.  Business  also 
fair.  (East.) 


AMERICAN  RELEASING 

The  Marriage  Chance — 

Due  to  personal  appearance  of  actress. 
Alta  Allen,  and  otherwise  good  bill,  did 
a  good  week's  business.  (West.) 


AL  LICHTMAN 

Thorns  and  Orange  Blossoms— 

A  splendid  audience  picture.  Has  all 
the  elements  that  appeal  to  the  general 
public.  Did  very  well  all  week,  both 
matinees  and  evenings.     (Middle  West.) 


Shadow's — 

Chaney  scores  another  hit  in  "  Sha- 
dows." Our  audiences  liked  it  and  bus- 
iness was  excellent.     (Middle  West.) 


STATE  RIGHTS 

Sure  Fire  Flint — 

Sure  fire  laugh  getter  with  added  thrills 
which  our  patrons  enjoyed.  Business 
fair.     (Middle  West.) 


Till  We  Meet  Again- 
Previous])/    reported.      Went    well  on 
second  run.  (East.) 


Notoriety — 

The  S.R.O.  sign  was  used  each  even- 
ing and  came  close  to  being  tacked  up 
on  several  afternoons. 


What's  Wrong  with  the  Women — 

Not  so  good,  not  so  bad.  Some  liked 
it  and  some  complained.  Good  idea  in 
back  of  it,  but  that  doesn't  get  the  bus- 
iness. (East.) 


February  10,  1923 


685 


PROGRAMS     FOR    THE    WEEK    OF    JANUARY  28TH 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture  —  "  Robin  Hood,"  De 
Koven — Capital  Grand  Orches- 
tra. 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood — United  Artists. 

Rivoli  Theatre — 

Overture  —  Thirteenth  Hungarian 
Rhapsody — Riesenf eld's  Classi- 
cal Jazz. 

Current  Events — Rivoli  Pictorial. 

Vocal — Scene  from  "  Herodiade," 
Quartette. 

Feature — The  World's  Applause, 
Bebe  Daniels  and  Lewis  Stone 
— Paramount. 

Specialty — Spanish  Dances,  Tango 
and  Grand  Pas  Espagnole. 

Comedy — Peg  of  the  Movies — Cen- 
tury. 

Rialto  Theatre — 

Overture —  Rialto  Orchestra. 
Specialty —  Princess  Nyota-Xyoka, 

Fevntian     Danseuse,     "  Danse 

Bedouine." 
Scenic — Pike's  Peak  and  Busted — 

Post  Nature. 
Musical  —  "  Scheherazade,"  First 

and    Second    Movements  and 

Riesenfeld's  Classical  Jazz,  with 

"  Carolina  in  the  Morning." 
Feature — Nobody's  .  Money,  Jack 

H  ( >1 1 —  Paramount, 
Vocal — Weber  Male  Quartette. 
Comedy — "  Pop "    Tuttle    in  The 

Long  Shot. 

Cameo  Theatre — 

Overture  —  "  Master  Melodies  " — 
Cameo  Concert  Orchestra. 

Current  Events — Cameo  News  Pic- 
torial. 

Novelty — Topics  of  the  Day. 
Musical — Violin  Solo. 
Scenic — A  Winter  Tale— Post  Na- 
ture. 

Comedy — Once  Over — Paul  Par- 
rott. 

Feature — One  Million  in  Jewels — 

American  Releasing. 
Recessional — Organ. 

Lyric  Theatre — 

Feature — Hunting  Big  Game  in 
Africa.    Fourth  week. 

Criterion  Theatre — 

Feature— Poor  Men's  Wives — Al 
Lichtman  Corp. 

Mark-Strand  Theatre — 

Overture  —  "Al  Fresco"  —  Sym- 
phony Orchestra. 

Specialty — "  Rural  Fantasy,0  intro- 
ducing dance  travesty,  "  Petu- 
lant Petunias." 

Current  Events — Topical  Review. 

Prologue — To  "  The  Dangerous 
Age,"  George  Rcardon  bari- 
tone. 

Feature — The  Dangerous  Age- 
First  National. 

Comedy  —  The  Champeen  —  Our 
Gang. 


Qhe  Dominant  cIheatre  J 
Different  and  Delightful— 

no  ponderous  seta,  no  annoying  mobs,  no 
queer  costumes — but — mystery,  laughter, 
excitement,  suspense  and — for  the  first  time — 

\  — the  laughing  thrill! 

1  &  D.WGRIFFITH'J 


l  our  column  ud  for  "  Out 


Exciting  Night,"  u 
KHH809  <'itu.  Mo, 


'it  by  the  Xeirman  theatre, 


BROOKLYN 


Mark-Strand  Theatre — 

Overture — Tschaikowsky's  "  1S12  " 
— Mark-Strand  Symphony  Or- 
chestra. 

Vocal — Duct,  Everett  Clark  and 
Sdna  Burhans  before  special 
fireplace  set  singing  "  When 
You  and  1  W  ere  Young  Mag- 
gie." 

Specialty — Radium  Dance  by  Helen 
and  Marion.  First  time  in 
Brooklyn. 

Current  Events  —  Mark-Strand 
Topical  Review. 

Prologue — "  In  a  Persian  Garden," 
with  special  set,  three  dancers 
and  two  singers. 

Feature — Omar,  the  Tent  Maker — 
First  National. 

Vocal — Carlton  Gerard,  basso,  in 
Songs  of  the  South  ;  special 
cotton  field  set  with  hghting  ef- 
fects. 

Rcc<  ssional — Organ. 


LOS  ANGELES 

( !  rauman'a  Theatre — 

Overture — "  Light  Cavalry." 

Current   Events — Fathe  News. 

Novelty — Organ  with  Slides,  111  Ad- 
vice, Fun  from  the  Press. 

Prologue — A  Night  in  an  Old  Fash- 
ioned Fire  House,  with  special 
set,  effects  and  quartette. 

Feature  —  The  Tihrd  Alarm  —  F. 
B.  O. 

Recessional — Organ. 

firauman'a  Rialto — 

Feature — To  Have  and  to  Hold — 
Paramount.    Fifth  week. 

Grauman's  Hollywood  Egyp- 
tian— 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood  —  United  Artists. 
Fifteenth  week. 


Metropolitan — 

Overture — "  Tannhauser." 

Current  Events — Pathe  Weekly. 

Music — Organ  Solo. 

Specialty  —  Pilgrim's  Chorus  — 
Wright  Ballet  of  Twenty-live, 
Dance  Numbers  and  Wa ring's 
Pennsylvania  Jazz  Band. 

Feature  —  My  American  Wife, 
Gloria  Swanson — Paramount. 

Recessional — Organ. 

Loew's  Theatre — - 

Overture — Max  Fisher  Orchestra 
Concert. 

Current  Events  —  International 
News. 

Cartoon— Mutt  and  Jeff — Nearing 
the  End. 

Specialty — Midnite  at  Mont  Martre 
Cafe,  with  Rose  Perfect,  Max 
Fisher  Orchestra  and  thirty 
others. 

Feature  —  June  Madness,  Viola 
Dana — Metro. 

Next  Week  —  The  World's  Ap- 
plause. 

California  Theatre — 

Overture — Symphony  Concert  Or- 
chestra, "Light  Cavalry";  Schu- 
mann's Traumerei  "  and 
"  Echoes  from  the  Far  East." 

Current  Events — Fox  and  Interna- 
tional News. 

Novelty — Topics  of  the  Day. 

Feature — The   Christian — Goldwyn. 

Next  Week  —  The  Beautiful  and 
Damned. 

Recessional — Organ. 

Kinema  Theatre — 

Overture — Medley    Selected  Hits, 

old  and  new. 
Comedy — The  Educator. 
Current  Events  —  International 

News. 

Novelty — Topics  of  the  Day. 
Music — •"  Humorcsquc,"  piano  solo. 
Feature — The  Hottentot— First  Na- 
tional. 
Recessional — Organ. 


Symphony  Theatre — 

Overture — Symphony  Orchestra. 

Current  Events — Fox  News. 

Comedy — Faint  Hearts. 

Novelty — Bray  Mystery  Box. 

Feature — Romanccland. 

Recessional — Organ. 

Next  Week— The  Blacksmith. 

Pantages  Theatre — 

Feature — The  Marriage  Chance — 
— American  Releasing. 

Added  Attraction  —  Personal  ap- 
pearance of  Alta  Allen. 

Six  acts  vaudeville. 

Hill  Street  Theatre— 

( )\  irture. 

Current  Events  —  International 
News. 

Cartoon — Aesop's  Fable. 
Comedy — The  Wise  Cracker— Sun- 
shine. 

Feature — The  Bells  of  San  Juan — 
Fox. 

Five  acts  of  vaudeville. 


CHICAGO 


Ch  icago  Theatre — 

Overture  —  Hungarian  Rhapsody 

No.  2." 
Scenic. 

Specialty— Harpland. 
Novelty— Topics  of  the  Day. 
Music— Organ  Solo,  "  Alabamy." 
Current  Events — Weekly. 
Specialty — My  Lady's  Fan. 
Feature— Quincy  Adams  Sawyer — 

Metro. 
Comedy. 

Recessional — Organ. 
Tivoli  Theatre — 

Overture — "  Matrimonial  Travesty." 
Specialty — Holt  and  Leonard. 
Novelty — Topics  of  the  Day. 
Music — "Souvenir,"  Organ  Solo. 
Current  Events — News  Weekly. 
Specialty — Coral  and  Jade. 
Feature — Trifling  Women — Metro. 
Cartoon. 

Riviera  Theatre — 

Overture — Selections  from  "  Sweet- 
heart." 

Vocal — Solo,  Virginia  Johnson. 
Current  Events — News  Weekly. 
Novelty — Topics  of  the  Day. 
Specialty — Sunshine  and  Rain. 
Feature — Trifling    Women — Metro. 
Cartoon. 

Roosevelt  Theatre — 

Feature — Douglas  Fairbanks'  Robin 

Hood.  Second  week. 
Me\  ieker's  Theatre — 

Overture — "  Orpheus." 
Musical  Number — Spitalny's  Cllasi- 
cal  Jazz. 

Specialty — A  Garden  of  Dreams. 
Novelty — Fun  from  the  Press. 
Musical — Organ  Solo. 
Vocal — Ciccolini,  tenor,  of  Chicago 

Grand  Opera  Company. 
Feature — Java  Head — Paramount. 
Comedy — Hazel  from  Hollywood. 
Next  W^ek — Nobody's  Money. 

\\  nod  lawn  Theatre — 

Overture — "  Marche  Slav." 
Current  Events — Pathe  News. 
Music — Orean  Solo,  "  My  Buddy." 
Comedy— The  Gliders. 


686 


Motion  Picture  News 


7/lCSTILLMAN 

^    Ipis K 

I  The  St, Umax  It  tke  F/m  Tktatre  ■ 
E  /•  iht  U'trU  to  Prtuut 

J  Norma 

Ttilmadge 

Eticjene  ( 

O'Brien 

in  Robert  Hithtnt 

''The 

Voice  From 
-theMinaret* 


High  class  art  ad  for  "  The  Voice  from 
the    Minaret "    at    Stillman  theatre, 
Cleveland 

Specialty — Piano  Solo,  "  Valse  de 

Concert." 
Feature — Kick  In — Paramount. 
Next  Week — Making  a  Man. 

Randolph  Theatre — 

Overture — Organ  Selections. 
Current  Events  —  International 

News. 

Feature — Monte  Cristo — Fox. 
Coming  Feature — Notoriety. 


WASHINGTON 


Crandall's  Metropolitan  The- 
atre— 

Overture — Tangerine  Selections. 
Current  Events — Pathe  News. 
Comedy — In  Dutch. 
Feature — One  Week  of  Love — Selz- 
nick. 

Next  Week — The  Voice  from  the 

Minaret. 
Vocal- — Mother  Machree. 

Loew's  Columbia  Theatre — 

Feature  —  Douglas    Fairbanks  in 

Robin  Hood — United  Artists. 
Next  Week — One  Exciting  Night. 

Loew's  Palace  Theatre — 

Overture — The  Streets  of  Mecca  ; 
Caravan ;  Danse  Arabe. 

Current  Events  —  Pathe  News  — 
Topics  of  the  Day. 

Comedy — Hazel  from  Hollywood — 
Educational. 

Feature  —  Dark  Secrets  —  Para- 
mount 

Next  Week  —  The  Daughter  of 
Luxury. 

Moore's  Rialto  Theatre — 

Current   Events — Fox   News — Fun 

from  the  Press. 
Comedy — Bumps. 
Scenic — Sketches. 

Feature — The  Strangers'  Banquet — 

Goldwyn. 
Next    Week — The    Beautiful  and 

Damned. 


song;    Potpourri    of  Herbert 

favorite  melodies. 
Feature  —  My    American  Wife, 

Gloria  Swanson — Paramount. 
Organ  —  "  Aida  "    Grand  March, 

Verdi. 

Comedy — Hazel    from  Hollywood. 
Current  Events — Fox  and  Pathe. 
Scenic — Lyman  B.  Howe's  Hodge 
Podge. 

Next  Week— The  Hottentot. 

Stanton  Theatre — 

Current  Events — Fox  News  Week- 
ly. 

Feature  —  One  Exciting  Night 
(Fourth  and  last  week;. 

Next  Week — Douglas  Fairbanks  in 
Robin  Hood. 

Karlton  Theatre — 

Current     Events —  Pathe  News 

Weekly. 
Novelty — Kinograms. 
Feature — Fury,    Richard  Barthel- 

mess — First  National. 
Comedy — Prickly  Conscience. 
Scenic — The  Gliders,  Pathe. 
Next  Week — Doctor  Jack. 

Regent  Theatre — 

Feature — -Youth  Must  Have  Love, 
Shirley  Mason — Fox. 
Comedy — A  Poor  Fish — Fox. 
Next  Week — The  Sea  Lion.  . 

Arcadia  Theatre — 

Current  Events  —  Pathe  News 
Weekly. 

Novelty — Movie  Chats — Hodkinson. 

Feature  —  June  Madness,  Viola 
Dana — Metro. 

Comedy — A  Good  Scout. 

Next  Week — Dark  Secrets. 

Palace  Theatre — 

Current  Events  —  Pathe  News 
Weekly. 

Novelty — Literary  Digest. 

Feature — When  Knighthood  Was  in 
Flower,  Marion  Davies — Para- 
mount. Second  run. 

Next  Week — Lorna  Doone. 

Victoria  Theatre — 

Current    Events  —  Pathe  News 

Weekly. 
Novelty — Screen  Snapshots. 
Feature — Tom  Mix  in  Arabia — Fox. 
Comedy — When  Cain  Met  Abel. 
Novelty — Sawing  a  Lady  in  Half. 
Next  Week — Dr.  Jack. 


PHILADELPHIA 


Stanley  Theatre — 

Organ  Overture — "  Mile.  Modiste," 
Herbert. 

Stanley  second  anniversary  birth- 
day party,  with  Benita  Bishoff 
•  as  premiere  danseuse. 

Musical  Feature — Victor  Herbert  as 
guest  conductor,  in  a  program 
of  his  own  works : 
Overture:  "  Orange  Blossoms": 
"  Madeleine,"  from  one  act 
opera;    "Molly,"    Irish  love 


Aldine  Theatre — 

Current  Events  —  Pathe  News 
Weekly. 

Feature — Thorns  and  Orange  Blos- 
soms-— Al  Lichtman. 

Next  Week  —  The  Beautiful  and 
Damned. 

Capitol  Theatre — 

Novelty — Kinograms. 

Current  Events  —  Pathe  News 
Weekly. 

Feature — The     Dangerous    Age — ■ 

First  National.  Second  run. 
Comedy — The  Fresh  Heir. 
Next  Week — The  World's  a  Stage. 


ST.  LOUIS 


The  Madison  theatre,  Detroit,  used  this 
lor  "  Heroes  0}  the  .street" 


Missouri  Theatre — 

Overture — (a)  "Home  Sweet  Home 
the  World  Over";  (b)  "Toot, 
Toot,  Tootsie" — Missouri  Sym- 
phony Orchestra. 

Novelty — The  History  of  Aviation 
— Fun  from  the  Press. 

Music — Organ  solo,  Second  Hun- 
garian Rhapsody. 

Cartoon — Felix. 

Novelty — "  The  Story  of  a  Fan," 
descriptive  prelude  with  Lucile 
Mayer,  contralto,  and  Bernard 
A.  Hoffman  and  dancers. 

Feature  —  My  American  Wife, 
Gloria  Swanson — Paramount. 

Delmonte  Theatre — 

Overture — Hum f eld's  Delmonte  Or- 
chestra. 

Current  Events — News  and  Views. 
Novelty — Fun    from    the    Press — 

Screen  Snapshots. 
Specialty — Helen  Jeffrey,  violinist. 
Feature — The  Strangers'  Banquet — 

Neilan-Goldwyn. 
New  Grand  Central  Theatre — 
Overture — "  Tales  of  Hoffman  " — ■ 

Xew  Central  Orchestra. 
Current  Events — News  and  Views. 
Novelty — Topics  of  the  Day. 
Music — Organ  Solo. 
Musical    Special — Oriole  Terrace, 

Brunswick  Record  Orchestra. 
Feature  —  Fury,  Richard  Barthel- 

mess — First  National. 
Cartoon — An  Aesop  Fable. 
West  End  Lyric  and  Capitol 
Theatres — 

Overture — "  Tales  of  Hoffman." 
Current  Events — News  and  Views. 
Novelty — Topics  of  the  Day. 
Music — Organ  Solo. 
Comedy — The  Idle  Class,  Charles 
Chaplin. 

Feature — The  Beautiful  and 
Damned — Warner  Bros. 

Recessional — Organ. 

Pivoli  Theatre^ — 

Overture — Selections  from  "  Rigo- 
letto." 

Current  Events  —  International 

News— Other  Views. 
Novelty — Fun  from  the  Press. 
Comedy — Eighteen  Hearty  Laughs 

— Century. 
Added  Attraction  - —  New  Leather 

Pushers,  Round  No.  4. 
Feature  —  One  Wonderful  Night, 

Herbert  Rawlinson — Universal. 
William  Fox  Liberty  The- 
atre— 

Overture — Liberty  Concert  Orches- 
tra. 

Current  Events  —  Fox  News  and 

Views. 
Cartoon — Mutt  and  Jeff. 
Comedy — The  Alarm,  Al  St.  John. 
Feature — Lights    of    New   York — 

Fox. 

Recessional — Organ. 
Columbia  Theatre — 

Overture  —  Columbia  Concert  Or- 
chestra. 


Current  Events  —  Fox  News  and 

Views. 
Cartoon — Mutt  and  Jeff. 
Serial — Plunder,  Pearl  White. 
Comedy — The  Alarm,  Al  St.  John. 
Feature — Yankee  Doodle,  Jr. — S.  R. 


SEATTLE 


Coliseum  Theatre — 

Overture — Orpheus. 

Current  Events — Pathe  News  and 
Kinograms. 

Novelty — Topics  of  the  Day. 

Comedy — Casey  Jones,  Jr. 

Feature — Broken  Chains — Goldwyn. 

Recessional — Organ. 

Xext  Week — Voice  from  the  Min- 
aret. 

Columbia  Theatre — 

Overture — Orpheus  and  Red  Moon- 
waltz. 

Current  Events  —  International 
News. 


Xl.925  Melodwmd  bdsed  on 
Henry  W.  Longfellow's 


popular  screen  fivon'ts? 

An  honest  motion  pi'ctuie, 
fill  of?  thrills  and  heart;  throbs '  W 


ZXW'T  FAIL 
T03J?MGm£ 
CfffLDtfM/ 


RIE  OMAN'S 


^he  Tower  has  the  .  a 
show  thfs  week  /  tfQW SHOWMG 


Art  ad  for  "The  Village  Blacksmith" 
used  oy  the  Tower  theatre,  St.  Paul 

Features — A  Dangerous  Game  and 

Kindled  Courage — Universal. 
Recessional — Organ. 
Next  Week — The  Scarlet  Car. 

Strand  Theatre — 

Overture — Selections  from  "  The 
Merry  Widow." 

Current  Events — Kinograms. 

Scenic — Garden  of  Geysers. 

Comedy — Hazel  from  Hollywood. 

Vocal — "  Morning  and  At  Dawn- 
ing." 

Feature — Ebb  Tide. 
Recessional — Organ. 
Next  Week — Alias  Julius  Caesar. 

Blue  Mouse  Theatre — 

Overture — "  After  Every  Party." 
Current  Events — Fox  News. 
Specialty — Sixth  Series  of  Singers 

Popularity  Contest. 
Comedy — Pop  Tuttle's  Long  Shot. 
Feature — What's  Wrong  with  the 

Women. 
Recessional — Organ. 
Next  Week — Nero. 

Liberty  Theatre — 

Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe. (Third  Week). 
Next  WTeek— The  Hottentot. 

Winter  Garden  Theatre — 

Overture — Orchestra. 

Current     Events  —  International 

News. 

Novelty — Fun  from  the  Press  and 

Screen  Snapshots. 
Comedy — The  Great  Pearl  Hunt 
Feature — A  Girl's  Desire,  Alice  Cal- 
houn— Vitagraph. 


February  10,  1923 


687 


BOSTON 


Loew's  State  Theatre — 

Overture — Organ. 

Novelty — Pathe  Review. 

Feature — All    the    Brothers  Were 

Valiant — Metro. 
Music —  Orchestra — "  Aida,"  Verdi. 
Current    Events  —  Pathe  News 

Weekly. 

Novelty  —  Topics  of  the  Dav  — 
Pathe. 

Feature — Dr.  Jack — Pathe — Harold 

Lloyd. 
Recessional — Orchestra. 
Loew's  Orpheum  Theatre — 

Current  Events  —  P  a  t.h  e  News 
Weekly. 

Noveltv  —  Topics  of  the  Dav  — 
Pathe. 

Music — Orchestra. 

Feature — Tess  of  the  Storm  Coun- 
try, Mary  Pickford  —  United 
Artists. 

Comedy — My  Hero,  Lupino  Lane. 
Recessional — Orchestra. 
Modern    and    Beacon  The- 
atres— 

Overture — Organ. 

Current    Events  —  International 

News  Reel. 
Added    Attraction  —  Round  One, 

The  Leather  Pushers. 
Feature — Three  Who  Paid,  Dustin 

Farnum — Fox. 
Music — Orchestra. 
Novelty  —  Topics    of    the    Dav  — 

Pathe. 

Feature  —  Heroes    of    the  Street, 

Wesley  Barry — Warner  Bros. 
Recessional — Organ. 


Saxe's  Strand,  Milwaukee,  used  this  on 
The  Hottentot  "  and  "  The  Educator  " 


BUFFALO 


Shea's  Hippodrome — 

Overture— Medley  of  popular  airs 
arranged  by  Harry  Wallace. 

Vocal— Selections  by  Andrew  Mur- 
dison,  local  singer  of  Scotch 
ballads. 

Specialty  —  Oriental  dance,  Miss 
Thelma  Edwards. 

Music — Organ  recital,  played  on  the 
Wurlitzer. 

Feature— Trifling    Women— Metro. 

Comedy— Lazy  Bones,  Clyde  Cook. 

Current  Events  —  Hippodrome  Re- 
view. 

Next  Week — The  Voice  from  the 
Minaret. 


Lafayette  Square  Theatre — 

Overture  —  Selections  from  "  The 
O'Brien  Girl." 

Current  Events — Fox  News. 

Organ  Recital — Flayed  on  the  Wur- 
litzer. 

Feature — The  Yosemite  Trail,  Dus- 
tin Farnum — Fox. 
Comedy — Paul  Parrot. 
Next  Week — Alias  Julius  Caesar. 

Loew's  State — 

Overture — ■"  Lady  Butterfly." 
Current  Events — Pathe  News. 
Feature — Making  a  Man,  Jack  Holt 

— Paramount. 
Comedy — Hallroom  Boys. 
Cartoon — Mutt  and  Jeff. 
Next  Week — Anna  Ascends: 

Mark-Strand  Theatre — 

Overture — "  Should  Auld  Acquaint- 
ance he  Forgot,"  Orchestra. 

Current  Events — Kinograms. 

Feature — I  Am  the  Law,  Alice  Lake 
— S.  R. 

Comedy — Ali  Baba,  Joe  Rock. 

Note — This  bill  marks  the  passing 
of  the  Strand,  the  first  in  the 
big  Mark-Strand  chain. 

Olympic  Theatre — 

Overture — Selections  from  "Lucia 

di    Lammermoor,"    clayed  on 

Wurlitzer. 
Current   Events — Universal  News. 
Feature — The  Scarlet  Car,  Herbert 

Rawlinson — Universal. 
Comedy — Farm  Frolics — Century. 
Added  Attraction  —  The  Leather 

Pushers — Round  seven. 
Vocal  —  Aria   from   "  Pagliacci," 

sung  by  Giovanni  Nisita,  local 

Italian  tenor. 
Next  Week — The  Power  of  a  Lie. 

Palace  Theatre — 

Feature  —  Married  People,  Mabel 
Ballin — Hodkinson. 

Shea's  North  Park- 
Feature — When  Knighthood  Was  in 
Flower,  Marion  Davies — Para- 
mount. 


BALTIMORE 


Rivoli  Theatre — 

Overture  —  "  Aida,"  Rivoli  Sym- 
phony Orchestra. 
Current  Events — Rivoli  Xcws. 
Vocal — Solo. 

Novelty  —  Rivoli  Review,  screen 
magazine. 

Feature  — ■  Broken  Chains,  Colleen 
Moore — Goldwyn 

Comedy — The  Champion. 

Recessional — Organ. 

Next  Week — The  Voice  from  the 
Minaret. 

Century  Theatre — 

Current  Events  —  Century  Topical 
Review. 

Comedy — Selected. 

Musical  Interlude  —  Century  Sym- 
phony Orchestra. 

Noveltv — Special  scenic  review. 

Specialty — Elida  Ballet. 

Feature  —  Thirty  Days.  Wallace 
Reid — Paramount. 

Recessional — Organ. 

Next  Week — Same. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 

Current  Events — Pathe  News. 

Comedy — Fruits  of  Faith — Will 
Rogers. 

Novelty — Movie  Chat. 

Feature — Dr.  Tack,  Harold  Llovd  — 
Pathe. 

Parkway  Theatre — - 

Overture  —  Parkway  Theatre  Or- 
chestra. 

Current  Events — Parkway  Topical 
Review. 


Vocal — Solo. 

Feature — When  Knighthood  Was  in 
Flower,  Marion  Davies — Para- 
mount. 

OMAHA 


Strand  Theatre — ■ 

Feature — Douglas  Fairbanks  in 
Robinhood  —  United  Artists. 
Second  week. 

Overture— "  Robin  Hood." 

Vocal  Solo — "  O  Promise  Me." 

Next  ,Week — Voice  from  the  Min- 
aret. 

Rialto  Theatre — 

Overture — "  William  Tell." 

Feature — Heroes  of  the  Street, 
Wesley  Barry — Warner  Bros. 

Comedy — Pest  of  the  Storm  Coun- 
try— Educational. 

Current  Events — Kinograms  and 
Fun  from  the  Press. 

Empress  Theatre — 

Feature — Thirty  Days,  Wallace 
Reid — Paramount. 

Sun  Theatre- 
Feature — Quincy  Adams  Sawver — 
Metro. 

Comedy — Heeza  Liar  and  Ghost — 

Hodkinson. 
Current  Events  —  International 

News. 

Xext  Week— Peg  O'  My  Heart. 
World  Theatre- 
Feature — The   Broken   Doll— First 

National. 
Six  acts  of  vaudeville. 
Next    Week — The    Woman  Who 

Fooled  Herself. 
Moon  Theatre — - 
Feature — Dr.  Jack,  Harold  Llovd  — 

Pathe. 

Short  Subject — Border  Law. 
Comedv  —  Price     of     Progress — 
Pathe. 

Current  Event* — Pathe  News. 
Next  Week— The  Third  Alarm. 


sr.  PAUL 


Capitol  Theatre — 

Overture — Beethoven's  "  Moonlight 

Sonata  " — Capitol  Symphony 

Orchestra. 
Current     Events — Capital  Digest — 

Pathe  News. 
Vocal — "Captain  Mac";  "Bells  of 

St.  Mary." 


simple,  striking  ad  for  "  Fury,"  used 
bii  the  Ticoli  theatre,  San  Francisco. 


"  Back  Home  and  Broke  "  ad  prepared 
by  the  Capitol  theatre,  Detroit 

Comedy — Saturday  Morning — Our 
Gang. 

Feature — The  Hottentot — First  Na- 
tional. 

Novelty — Urban     Movie     Chats — 

Starland  Revue. 
Recessional — Organ. 

NEWARK 

Branford  Theatre — 

Overture — "  Hungarian  Fantastie," 
Tobani — Branford  Symphony 
Orchestra. 

Current  Events — Branford  Review. 

Novelty — Topics  of  the  Day. 

Comedy — In  Dutch — Bobbie  Ver- 
non. 

Vocal — "  For  You  Alone  "  ;  "  The 
World  Is  Waiting  for  the  Sun- 
rise." 

Feature — The  Flirt — Universal. 
Recessional — Organ. 

SAN  FRANCISCO 

California  Theatre — 

Overture  —  "  Romany  Love  "  and  . 
other    selections  —  piano  and 
vocal. 

Current  Events — California  Theatre 
News. 

Music — -"Starlight"  played  at  or- 
gan. 

Comedy — Chicken  Dressing. 

Feature — The  World's  Applause — 
Paramount. 

Recessional — Organ. 

Next  Week — Making  a  Man. 

Loew's  Warfield  Theatre — 

Overture  —  "  Potpourri  " — Orches- 
tra. 

Current  Events — Loew's  Minute 
Views. 

Specialty— Syncopating  Cycle  Song, 
"  Down  on  the  Levee  "  opening 
with  "  Swanec  River,"  five  other 
songs,  dances  and  opera  selec- 
tions. 

Novelty — How  to  Make  Up — Fun 

from  the  Press. 
Comedy — Day  Dreams. 
Feature — Love  in  the  Dark,  Viola 

Dana — Metro. 
Recessional — Organ. 
Xext  Week — All  the  Brothers  Were 

Valiant. 
Granada  Theatre — 
Overture  —  "  Wedding     Day  at 

Troldhauccn  "  and  "  How  You 

Gonna    Keep   Your    Mind  on 

Dancing." 


688 


Motion  Picture  News 


Cartoon — Felix  Stems  the  Tide. 
Novelty — Selections     from  Pathe 
Review. 

Musical — Music  suggesting  Chinese 
New  Year  entitled  "  In  China 
Town,"  opening  with  Chinese 
boy,  then  Chinese  solos,  dances, 
etc. 

Novelty — Fun  from  the  Press. 
Feature — East  Is  West,  Constance 

Talmadge — First  National. 
Recessional — Organ. 

New  Portola  Theatre — 

Feature — Dr.  Jack,  Harold  Lloyd — 
Pathe.  Seventh  week. 

Next  Week — The  Strangers'  Ban- 
quet. 

Tivoli  Theatre — 

Feature — The  Hottentot — First  Na- 
tional. Second  week. 

Imperial  Theatre — 

Overture — ■"  Tomorrow  "  —  Orches- 
tra. 

Current  Events — Imperial  Screen 
News. 

Musical — Orchestra  featuring  "  A 
Ballroom  Fantasie "  including 
five  pieces. 

Novelty — The  Birth  of  Aviation. 

Feature — The  Flirt — Universal. 


CLEVELAND 


Stillman  Theatre — 

Overture — Excerpts  from  "  Tann- 
hauser." 

Prologue — "  Kasmir,"  a  love  scene 
with  music. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge  and  Eu- 
gene O'Brien — First  National. 

Next  Week — Same  continued,  to  be 
followed  by  Douglas  Fairbanks 
in  Robin  Hood. 

Allen  Theatre — 

Overture — "  The  Sicilian  Vespers  " 
by  Verdi. 

Specialty — "I'll  Stand  Beneath 
Your  Window  and  Whistle " 
with  a  whistling  chorus. 

Current  Events  —  International 
News. 

Novelty  —  Literary   Digest  —  Fun 

from  the  Press. 
Comedy — Be  Yourself — Neal  Burns. 
Feature — Hearts  Aflame — Metro. 
Next  Week — Fury. 
Park  Theatre — 
Overture — "  I  Vespre  Siciliani '!  by 

Verdi. 

Current  Events — Kinograms. 
Novelty — Fun  from  the  Press. 
Comedy — A  Dav's  Pleasure — Char- 
lin. 

Feature— All    the    Brothers  Were 

Valiant. 
Next  Week— Minnie. 
Rcade's  Hippodrome — 
Overture — "  Popular  Potpourri." 
Current      Events — Plain  Dealer 

Screen  Magazine. 
Specialty — Vaudeville. 
Feature — Flesh  and  Blood. 
Added    Attraction— New  Leather 

Pushers — Reginald  Denny. 
Next  Week — Broken  Chains. 
Standard  Theatre — 
Current    Events  —  International 

News. 

Comedy — The  Farm  Follies — Cen- 
tury. 

Feature — The     Kentucky  Derby, 

Reginald  Denny — Universal. 
Next  Week — The  First  Degree. 


 KANSAS  CITY 

Newman  Theatre — 

Overture — Selections. 


Current  Events  —  Newman  News 
and  Views. 

Musical — Organ  Selections. 

Specialties  —  The  Misses  Dennis, 
Vocal  Harmonists;  Coon-San- 
ders, Novelty  Singing  Orches- 
tra. 

Feature  —  One    Exciting    Night  — 

United  Artists. 
Next  Week— Hottentot. 
Liberty  Theatre — 
Overture — Selections. 
Current    Events — Pathe    and  Fox 

News. 

Musical — Organ  Selections. 
Novelty — Capitol  News  Shots  and 

Fun  From  the  Press. 
Specialty  —  Kuhn-Chaquette,  Jazz 

Band,  Minstrel  Entertainers. 
Feature — The  Flirt — Universal. 
Next  Week— All  Night. 
Royal  Theatre — 
Overture — Selections. 
Current     Events  —  Royal  Screen 

Magazine. 
Musical — Organ  Selections. 
Comedy — Lloyd  Hamilton. 
Specialty — Juvenile  Jazz  Band. 
Feature — Making   A    Man,  Jack 

Holt — Paramount. 
Next  Week — Minnie. 
Twelfth  Street  Theatre- 
Overture — Selections. 
Current    Events  —  Twelfth  Street 

Screen  Magazine. 
Musical — Organ  Selections. 
Comedy — Hazel  From  Hollywood, 

Christie  Comedy,  and  Aesop's 

Fables. 

Feature — Shadows  —  Al  Litchtman 
Next  Week — Brawn  of  the  North. 


CINCINNATI 


Walnut  Theatre; — 

Overture — Walnut  Orchestra. 
Current  Events — Pathe  News. 
Novelty  —  Topics    of    the    Day  — 

Literary  Digest. 
Cartoon — Aesop's  Fables — Pathe. 
Comedy — Ouch — Mermaid. 
Feature — The    World's  Applause, 

Bebe  Daniels— Paramount. 
Next  Week — The  Voice  from  the 

Minaret. 
Strand  Theatre — 
Overture — Strand  Orchestra. 
Current  Events— Pathe  News. 
Feature — Nero — Fox. 
Next     Week — When  Knighthood 

Was  in  Flower. 
Capitol  Theatre — 
Overture — Capitol  Orchestra. 
Current  Events — Capitol  News. 
Comedy — T.  N.  T. — Mermaid. 
Feature — Kick  In — Paramount. 
Next  Week — Fury. 
Gifts  Theatre — 
Overture — Gifts  Orchestra. 
Feature — One  Exciting   Night — D. 

W.  Griffith— U.  A. 
Next  Week — Same. 


DETROIT 


\dame  Theatre — . 

Feature — The  Flirt — Universal. 

Second  Week — Continued. 

Rroadway  Strand  Theatre — 

Overture — Orchestra. 

Current  Events — Pathe  News. 

Specialty — Emmons  and  Colvin. 

Feature — Thorns  and  Orange  Blos- 
soms, Al  Lichtman. 

Added  Attraction — Chickasha  Bone 
Crusher,  Leather  Pushers. 

Recessional— Organ. 

Next  Week— One  Exciting  Night. 

Capitol  Theatre — 

Overture — Excerpts,  "  Rigoletto." 


Current  Events — Pathe  News. 
Scenic — Beautiful  Gardens. 
Specialty  —  Mile.  Tremaine,  Dan- 
seuse. 

Feature — Back  Home  and  Broke, 
Thomas  Meighan — Faramount. 

Recessional — Organ. 

Next  Week — Voice  from  the  Min- 
aret. 

Fox  Washington  Theatre- 
Current  Events — Fox  News. 
Cartoon — Mutt  and  Jeff. 
Comedy  —  High  and  Dry,  Clyde 
Cooke. 

Feature  —  The  Town  that  Forgot 

God — Fox. 
Next  Week — Lights  of  New*  York. 

Madison  Theatre — 

Overture — "  Marriage  of  Figaro." 
Vocal — "  You  Tell  'Em  I  Stutter." 
Current  Events — Pathe  News. 
Scenic — Finger  Print  Method  and 
Lecture. 

Specialty — Loos  Bros.,  Vocalists. 
Feature  —  Heroes  of  the  Street, 

Wesley   Barry — Warner  Bros. 
Cartoon — Bobby  Bumps. 
Recessional — Organ. 
Next    Week    —    Money,  Money, 

Money. 


INDIANAPOLIS 


Palace  Theatre — 

Current  Events — Pathe  Newrs. 

Cartoon — Aesop  Fables. 

Novelty  —  Literary  Digest,  Rice 
Sport  Review. 

Feature — The  Woman  Who  Fooled 
Herself — Asso.  Exhib. 

Vaudeville — Six  acts — Keiths. 

Next  Week — A  Dangerous  Adven- 
ture. 

Colonial  Theatre; — 

Current  Events — Pathe  News. 

Cartoon — Aesop  Fable. 

Comedy— The  Counter  Jumper, 
Larry  Semon. 

Feature  —  Making  A  Man,  Jack 
Holt — Paramount. 

Next  Week  —  The  World's  Ap- 
plause. 

Apollo  Theatre — 

Current  Events — Fox  Weekly. 
Novelty — Fun  from  the  Press. 
Feature — My   Friend    the  Devil- 
Fox. 

Musical  Features  —  Hoosier  Har- 
mony Trio  and  Earl  Moore's 
Apollo  Entertainers. 

Next  Week — Notoriety. 


DES  MOINES 


Des  Moines  Theatre — ■ 

Current  Events — International 
News. 

Cartoon — Fifty  Fifty — Felix  Car- 
toon. 

Feature — Tess  o'  the  Storm  Coun- 
try, Mary  Pickford — U.  A. 

Next  Week — The  Voice  from  the 
Minaret. 

Strand  Theatre — 

Current  Events  —  News  Weekly — 
Educational  Kinograms. 

Comedy— The  Alarm,  Al  St.  John. 

Feature — Kick  In — Paramount. 

Next  Week — What  a  Wife  Learned. 

Garden  Theatre — 

Comedy — A  Social  Error. 

Feature— Broken  Chains,  Colleen 
Moore — Goldwvn. 

Next  Week— Bell  Boy  13. 

r»  ialto  Theatre — 

Current  Events — Fox  News. 
Comedy — Beautiful  Dubs. 


Feature — Peg  O'  My  Heart,  Laur- 

ette  Taylor — Metro. 
Next    Week — Money,  Money, 

Money. 


SEATTLE 


Coliseum  Theatre — 

Overture — Orpheus. 

Current  Events — Pathe  News  and 

Kinograms. 
Novelty — Topics  of  the  Da}-. 
Comedy — Casey  Jones,  Jr. 
Feature — Broken  Chains — Goldwyn. 
Recessional — Organ. 
Next  Week — Voice  of  the  Minaret. 
Columbia  Theatre — 
Overture — Orpheus  and  Red  Moon 

Waltz. 

Current  Events  —  International 

News. 

Features — A  Dangerous  Game  and 

Kindled  Courage — Universals. 
Recessional — Organ. 
Next  Week — The  Scarlet  Car. 

Strand  Theatre — 

Overture  —  Selections  from  "The 
Merry  Widow." 

Current  Events — Kinograms. 

Scenic — Garden  of  Geysers. 

Comedy — Hazel  from  Hollywood. 

Vocal — Ivan  Edwardes  singing 
"  Morning "  and  "  At  Dawn- 
ing." 

Feature — Ebb  Tide — Paramount. 

Recessional — Organ. 

Next  Week — Alias  Julius  Caesar. 

Blue  Mouse  Theatre — 

Overture — "  After  Every  Party." 
Current  Events — Fox  News. 
Specialty — Fifth  and  Sixth  Series 

Singers'  Popularity  Contest. 
Comedy — Pop  Tuttle's  Long  Shot. 
Music — ■"  Tomorrow  " — Organ. 
Feature — What's  Wrong  with  the 

Women — S.  R. 
Recessional — Organ. 
Next  Week — Nero. 
Liberty  Theatre — 
Feature — Dr.  Jack,  Harold  Lloyd — 

Pathe. 

Next  Week— The  Hottentot. 
Winter  Garden  Theatre — 

Overture — Orchestra. 

Current   Events  —  International 

News. 

Novelty — Fun  from  the  Press  and 
Screen  Snapshots. 

Comedy — The  Great  Pearl  Hunt. 

Feature — A  Girl's  Desire,  Alice  Cal- 
houn— Vitagraph. 

Next  Week — The  Cave  Girl. 


DALLAS 


Palace  Theatre — 

Overture — Fi  f ty-seventh  Symphony 
— Concert  Orchestra. 

Current  Events — Palace  News. 

Scenic — Palace  Tours. 

Cartoon — Aesops  Fable. 

Feature — When  Knighthood  Was  in 
Flower — Marion  Davies — Para- 
mount. 

Recessional — Organ. 

Old  Mill  Theatre- 
Overture — Selected. 

Current  Ev  ents — News  Weekly. 

Feature — One  Exciting  Night — D. 
W.  Griffith— United  Artists. 

Recessional — Organ. 

Melba  Theatre — 

Overture  —  "  Robin  Hood  " — Or- 
chestra. 

Current  Events — News  Weekly. 

Prologue  —  Atmospheric  introduc- 
tion to  feature. 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood. 


February  i  o  ,  1913 


689 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H .   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE. 


Around  the  Trade 

LUBLIN ER  &  TRIXZ  have  com- 
pleted plans  for  the  erection  of 
a  magnificent  four  thousand  seat 
house  at  Belmont  and  Lincoln  ave- 
nues, and  according  to  General 
Manager  Emil  Stern,  ground  will 
be  broken  for  this  theatre  within  a 
few  days.  Walter  Alschlager  is  the 
architect  for  the  new  house,  which 
will  be  palatial  in  beauty  of  its  de- 
sign and  the  magnificence  of  its  fur- 
nishings. Lubliner  &  Trinz  already 
are  operating  seventeen  houses  in 
the  city  and  the  new  house  will  add 
approximately  two  million  dollars 
to  the  money  already  invested  in 
L.  &  T.  operated  theatre  properties. 


Health  Commissioner  Bundeson 
has  asked  the  co-operation  of  the 
motion  picture  theatre  managers  of 
Chicago  to  aid  him  in  his  fight  to 
head  off  a  threatened  flu  and  pneu- 
monia epidemic,  and  has  recpuested 
them  to  see  that  persistent  coughers 
and  sneezers  are  ejected  from  the 
theatres. 


J.  B.  Dibelka,  who,  for  the  past 
year,  has  been  secretary  of  the  Il- 
linois Motion  Picture  Theatre  Own- 
ers and  editor  of  Filmland,  the  as- 
sociation's official  organ,  tendered 
his  resignation  from  both  positions 
at  the  last  meeting  of  the  board  of 
directors.  He  will,  however,  con- 
tinue to  hold  office  until  his  suc- 
cessor is  appointed.  Mr.  Dibelka 
converted  his  theatre  into  a  dance 
hall  some  time  ago  and  no  longer 
is  an  active  member  of  the  film  in- 
dustry, but  has  retained  his  interest 
in  organization  affairs  and  has  been 
willing  to  put  in  his  time  for  the 
benefit  of  the  theatre  owners. 


Douglas  Fairbanks,  in  "  Robin 
Hood,"  is  playing  to  constantly  in- 
creasing business  at  the  Roosevelt 
theatre,  and  started  its  second  week 
with  fine  crowds.  It  is  predicted 
that  the  run  of  this  feature  at  Bala- 
ban  &  Katz  house  will  be  longer 
than  that  of  " Tess  of  the  Storm 
Country"  and  "When  Knighthood 
Was  In  Flower,"  which  to  date  hold 
the  run  record  of  that  house. 


George  D.  Hopkinson,  popular 
owner  of  the  Hamlin  theatre,  on 
west  Madison  street,  is  back  on  the 
job  after  a  lay-off  of  several  days 
occasioned  by  illness. 


An  increase  in  the  capital  stock 
from  ten  thousand  dollars  to  fifty 
I    thousand  dollars  is  announced  by 
the  Illington  Amusement  Company, 
which  operates  the  Illington  theatre. 

"Dr.  Jack"  is  scheduled  to  open 
on  February  24th  at  the  Orpheum 
and  will  have  an  indefinite  run  at 
tfcis  house.  It  has  proved  one  of 
tke  big  hits  of  the  season  in  some 
of  the  eastern  cities,  where  it  al- 
ready has  been  shown. 


R.  D.  Taylor,  of  the  Bourbon 
theatre,  Bourbon,  Indiana,  is  pre- 
paring to  start  work  on  a  new  front 
and  improved  interior  for  his  the- 
atre. Mr.  Taylor  has  shown  him- 
self an  up-to-date  showman  and  al- 
ways keeps  his  house  modern  and 
attractive  to  his  patrons. 


KGB4MDA3 

\  WFSTFVRABBVI 


Louis  Laemmle  celebrated  an- 
other birthday  last  Sunday  and 
Herman  Stern,  exchange  manager, 
took  advantage  of  the  occasion  to 
engineer  a  big  surprise  party  for 
Mr.  Laemmle.  Members  of  the  de- 
partments and  the  entire  sales  staff, 
also  a  few  friends  outside  the  ex- 
change, forty  in  all,  silently  en- 
tered the  Laemmle  home  and  gave 
Louis  the  surprise  of  his  life. 
Everybody  had  a  fine  time  and  most 
of  the  boys  got  to  the  office  in 
time  for  work  Monday. 


WESLEY  B4RRY 1 

MA  Bit  PREVOST-JACK  HULHALL 

'BMSofuTcSiMT 


S.  J.  Gregory,  of  the  S.  J.  Greg- 
ory Amusement  Corporation,  of 
Hammond,  Indiana,  has  departed 
for  three  weeks'  rest  at  Hot 
Springs,  Arkansas. 


.Mr.  and  Mrs.  Henoch,  of  the 
Stratford  theatre,  gave  a  dinner  at 
the  Congress  Hotel  in  honor  of 
General  Manager  of  the  Universal 
Corporation  A.  A.  Schmidt  and 
Mrs.  Schmidt  on  Wednesday  the 
24th.  Among  the  guests  present 
were  Mr.  and  Mrs.  Herman  Stern, 
Mr.  and  Mrs.  Louis  Laemmle,  and 
Mr.  and  Mrs.  I.  L.  Leserman.  all 
of  the  Chicago  Universal  exchange. 


Eye  catching   lay-out  of  "  Heroes  of 
the  street  "  ad  used  by  the  Granada 
theatre,  Han  Francisco 


and  was  met  at  the  exchange  by  E. 
C.  Ketcham  of  Grosset  &  Dunlap. 
publishers  of  "  The  Flirt,"  the  book 
on  which  the  feature  is  built,  who 
with  the  co-operation  of  Publicity 
Manager  Walter  Hill,  of  Univer- 
sal^ Chicago  exchange,  completed 
arrangements  for  the  joint  publicity 
campaign  in  Lincoln. 


J.  Falette,  of  the  Lyric  and  Star 
theatres,  Lincoln.  Illinois,  visited 
Universal's  Chicago  exchange  this 
week,  to  make  plans  for  the  big  ex- 
ploitation campaign  on  "  The  Flirt." 


Among  the  Exchanges 

NT  H.  FRIEND,  of  United  Art- 
1  •  ists,  has  been  in  Chicago  for 
the  last  two  weeks  and  expects  to 
leave  for  Los  Angeles,  in  company 
with  his  brother,  shortly. 


M.  Whitmoyer,  formerly  of  First 
National  sales  staff,  is  now  covering 


Striking  ad  for  "My  American  Wife,"  dratcn  bu  Ed  Olmstcad,  artist  for  thm 
Missouri  theatre,  St.  Louis 


northern  Indiana  and  Illinois  for 
Celebrated. 


Pearl  \\  hite's  continued  popularity 
with  theatre  owners  is  best  shown 
by  the  fact  that  her  new  serial, 
"  Plunder,"  is  now  being  shown  at 
one  hundred  and  fifteen  neighbor- 
hood and  outlying  Chicago  theatres, 
according  to  Manager  Martin  of 
Pathe. 


Sid  Decker,  one  of  Universal's 
hustlers,  reports  from  Rockford, 
Illinois,  that  the  West  Side  Busi- 
ness Association  of  that  city  has 
purchased  the  Blackstone  Hotel 
property,  and  that  the  old  building 
is  to  be  removed  early  in  Spring, 
preparatory  to  the  erection  of  a 
twenty-five  hundred  seat  motion 
picture  theatre. 


Ted  Schlanger,  well  known  Uni- 
versal salesman,  has  been  appointed 
short  subject  manager  of  the  Chi- 
cago exchange,  according  to  an  an- 
nouncement just  given  out. 


H.  H.  Hum,  district  manager  of 
Hodkinson,  arrived  in  Chicago  this 
week  with  a  print  of  "  Down  to  the 
Sea  in  Ships,"  which  is  heralded  as 
one  of  the  great  pictures  of  the 
year,  and  Manager  Simmons  and 
the  staff  of  the  local  exchange  after 
seeing  it  screened  are  enthusiastic 
over  the  feature.  Arrangements  for 
release  in  this  territory  will  be  com- 
pleted shortly. 


Manager  Manske,  of  American 
Releasing  Corporation,  has  booked 
"  What  Fools  Men  Are "  into  the 
State-Lake  for  the  week  of  Febru- 
ary 25th,  and  this  important  pic- 
ture will  be  released  on  the  Lubliner 
&  Trinz  and  Ascher  circuits  the 
week  of  March  4th.  In  the  cast  are 
Faire  Binney,  Lucy  Fox  and  a  num- 
ber of  other  well  known  players. 


H.  A.  Washburne  has  been  trans- 
ferred to  the  Indianapolis  territory 
by  Manager  Fichenlaub  of  United 
Artists.  Film  row  will  miss  genial 
Washburne,  who  is  very  popular 
with  the  bovs. 


Celebrated  Players  have  acquired 
Col.  Selig's  spectacular  serial,  The 
Jungle  Goddess,"  for  release  in  In- 
diana, Illinois  and  Wisconsin.  The 
serial,  which  is  in  fifteen  episodes, 
is  said  to  include  some  very  thrilling 
adventures  with  animals  and  other 
incidents  which  will  make  the  audi- 
ences sit  up  and  take  notice. 


Fred  Balidean,  formerly  manager 
of  the  Keystone  and  Panorama  the- 
atres, and  at  one  time  salesman  for 
Mutual  and  Universal,  is  now  asso- 
ciated with  the  American  Releasing 
Corporation  and  will  cover  the  ter- 
ritory made  vacant  by  the  resigna- 
tion of  J.  J.  Clark. 


Exhibitors'  Service  Bureau — Pages  690-702 


Manager  J.  M.  Edgar  Hart  of  the  Palace  theatre,  El  Paso,  Texas,  prepared  this  artistic  display  recently  for  "  Broadivay  Rose,"  selling  the  title,  the 

star  and  the  type  of  picture  in  definite  fashion 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sehade,  Sehade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Oen.  Met.  Flnklestein  A  Rubin, 
Minneapolis. 

Leo  A.  Landau,  Alhambra  and  Garden  theatres, 
Mlnwankee. 

E.  R.    Rogers,    Managing   Director,    Tivoli  and 
Rlalto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

WUlard  C.  Patterson,  Criterion  theatre,  Atlanta. 

JB.  B.  WUby,  SnperTlsor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E   V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co..  New  Orleans. 

F.  L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chan.    Branham,    Famons-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qnlmby,  Managing  Director,  Strand  and 
Jefferson  theatres.  Fort  Wayne,  Ind. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

Bngece  H.  Roth,  California  theatre,  San  Fran- 


Sidney  Graumaa,  Grauman's  theatre,  Los  Angeles. 

Louis  K.  Sidney,  Manas-Ins  Director,  William  Fox 
theatres,  Denver. 


vft 


Herbert  J.  Thatcher,  Strand  theatre,  Saliaa,  Kan. 

Geo.   Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  Sonth, 
era  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand 
theatre,  New  York. 

Ray  Grombacber,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 


Manager,     Temple  theatre, 


Ross     A.  McToy, 
Geneva,  N.  T. 

George  Tooker,  Manager,  Regent  theatre,  Elmlra, 
N.  Y. 


Director,  Capitol 


W.    8.    McLaren,  Managing 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres.  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous 
Players-Las  ky. 

J.  M.  Edgar  Hart,  Manager,  Palace  theatre.  El 
rase,  Tex. 


Police  dog  chained  in  lobby  and  art  poster  for 
"  Brawn  of  the  North  "  used  by  A.  C.  Cowle* 
manager  of  the  Rex  theatre,  Spartanburg,  S.  C. 


Paul  A.  Noble, 
land.  Ore. 


Manager,  Liberty  theatre.  Port- 


William  J.  SuUlTan. 
Butte,  Meat, 


Manager,   Rlalto  theatre. 


February  i  o  ,  1923 


691 


1^ 


9H 


h  '0  OVER' 


■  ■ 


0 


Manager  R.  W.  Case  of  the  Columbia  theatre,  Si 
light  on  it,  Iwd  flashing  red  and  grd 

Gets  Unique  Publicity  Through 
Matinee  on  4 The  Flirt" 

Seattle,  Wash. — A  stunt  that  attracted  a 
great  amount  of  desirable  newspaper  publicity 
was  put  over  recently  by  Manager  R.  W.  Case, 
of  the  Columbia  theatre,  here  during  the  three 
week's  run  of  "  The  Flirt,"  but  can  be  used  as 
an  exploitation  aid  for  any  picture. 

Mr.  Case  had  tied  up  with  the  Seattle  Post- 
Intelligencer  in  announcing  a  special  morning 
matinee  for  children.  The  only  requirement 
for  admission  was  some  article  of  food  or 
clothing  that  could  be  turned  over  to  the  Asso- 
ciated Charities  organization  of  this  city. 

The  day  of  the  matinee  the  street  in  front 
of  the  theatre  was  packed  with  children.  Two 
tiny  boys  had  come  to  the  ti.eatre  dragging  a 
large  live  hog  on  a  chain.  As  the  rest  of  the 
articles  were  piled  in  front  of  the  theatre  the 
hog  was  parked  in  the  street  and  chained  to 
a  lire  plug  in  front  of  the  theatre. 

As  a  result  of  this  Manager  Case  was  ar- 
rested by  the  Police  Department  for  parking 
his  hog  within  twenty-five  feet  of  a  fire  hy- 
drant. Next  day  the  Post-Intelligencer  car- 
ried a  full  column  story  of  the  matter,  with 
pictures  of  Mr.  Case's  arrest  and  entrance, 
with  the  hog,  into  the  police  patrol  in  front 
of  the  theatre.  The  story  went  on  to  tell  of  his 
release  by  the  police  court  judge  because  the 


attic,  prepared  this  highly  attractive  lobby  for 
n  light  effects,  and  the  fan  was  waved  mechani 


Newlyweds  Admitted  Free  to 
"One  Week  of  Love" 

GALVESTON,  Texas.  —  Manager 
Charles  Sasseen  of  the  Queen  the- 
atre used  an  extensive  newspaper 
campaign  several  days  in  advance  of 
"  One  Week  of  Love,"  including  several 
special  stories  and  classified  ads  on  a 
stunt  intended  to  interest  all  persons  who 
were  married  on  the  dates  the  picture 
was  to  play. 

Mr.  Sasseen  advertised  that  all  persons 
who  could  show  certificates,  that  they 
were  married  on  the  days  the  picture 
ran  at  the  theatre,  would  be  given  free 
admissions  to  see  "  One  Week  of  Love." 

The  stunt  was  a  success,  quite  a  large 
number  of  marriage  certificates  were 
brought  to  Mr.  Sasseen  as  evidence,  and 
free  tickets  were  awarded  to  the  holders 
of  these  licenses. 


"  The  Flirt."  The  cut-out  at  the  left,  with  a  spot- 
cally  in  the  cut-out  at  the  extreme  right 

Cut-Outs  Decorate  House  Front 
for  'Silver  Wings" 

St.  Paul,  Minn. — An  attractive  lobby  dis- 
play for  "Silver  Wings"  was  prepared  by 
the  Tower  theatre,  utilizing  life  size  cut-outs 
made  from  the  24-sheets.  Three  iarge  cut 
figure  heads  of  Mary  Carr  and  the  two  sons 
in  the  picture  were  used  over  the  marquee. 

The  fact  that  Mary  Carr  was  the  creator  of 
the  mother  role  in  "Over  the  Hill,"  was  prom- 
inently displayed  in  all  advertising.  Large 
banners  were  used  over  the  doors  and  also 
over  the  marquee.    Special  lobby  frames  and 


layouts  of  scenes  were  also  used. 


owners  of  the  hog  could  not  be  found  and  there 
was  not  enough  evidence  to  convict  him,  es- 
pecially since  the  idea  was  all  for  charity.  The 
paper  gave  credit  to  the  ranch  that  had  do- 
nated the  hog  to  the  youngsters,  and  also  went 
on  in  regard  to  the  picture. 

The  whole  stunt  was  put  over  by  Mr.  Case 
with  ease,  as  the  newspaper  had  already  been 
tied  up  in  regard  to  the  matter  of  the  distribu- 
tion of  the  articles  to  charity,  and  the  rancli 
that  donated  the  hog  was  only  too  glad  to  do 
so  for  the  sake  of  charity  and  a  little  publicity 
in  the  newspapers. 


Showing  the  barber  shop  tie-up  on  the  Sam 
Fenton  Haircut  arranged  by  Marc  Lachmann  of 
the  Universal  exploitation  staff  for  the  showing 
of  "  The  Flirt "  at  the  Rialto,  New  York 


Novel  Shadow  Box  Is  Built  for 
"Man  Who  Saw  Tomorrow" 

South  Pittsburgh,  Tenn. — Manager  E.  C. 
Ogg,  of  the  Imperial  theatre,  was  greatly 
aided  in  his  exploitation  of  "  The  Man  Who 
Saw  Tomorrow  "  by  a  novel  shadow  box  in  the 
lobby. 

The  bottom  of  the  box  contained  a  one-sheet, 
oiled  and  illuminated  from  the  rear.  Above 
this  was  a  compartment  containing  a  minia- 
ture parlor  set,  with  chairs,  sofa,  table,  rugs, 
etc.,  and  pictures  on  the  walls.  Several  figures 
cut  from  the  lobby  cards  were  placed  about 
the  set. 

On  the  rear  wall  of  the  "  parlor "  hung  a 
framed  card  with  Thomas  Meighan's  picture 
and  carrying  the  billing  for  the  photoplay. 


Unusual  "Dr.  Jack"  street  ballyhoo  used  by 
the  New  Franklin  theatre,  Oakland,  Cal.  The 
man  carried  no  sign,  but  merely  inquired  of 
passersby  for  the  offices  of  Dr.  Jack 


692 


Motion  Picture  News 


Colorful  Oriental  lobby  for  "  Omar  the  Tentmaker,"  done  in  red  and  yel  low,  by  H.  B. 

theatre,  Seattle 


Wright,  manager  of  the  Jensen  &  Von  Herberg  Strand 


Gown  Designing  Contest  is  New 
"Broadway  Rose"  Stunt 

St.  Paul,  Minn. — The  management  of  the 
New  Astor  theatre,  in  connection  with  the 
St.  Paul  Daily  News,  exploited  "  Broadway 
Rose  "  through  a  contest  in  which  $50  in  cash 
prizes  and  100  theatre  tickets  were  offered 
for  the  best  design  for  a  dancing  costume  for 
Mae  Murray. 

The  newspaper's  own  statement  of  the  stip- 
ulations of  the  contest  covers  fully  the  details 
of  this  exploitation : 

"  Wouldn't  Mae  Murray  look  lovely  in  a 
black  velvet,  such-and-such  a  costume?  you 
have  probably  said  to  yourself  if  you're  a  film 
fan. 

"  Well,  why  not  design  one  for  Miss  Mur- 
ray. She  is  looking  for  ideas  for  new  gowns 
and  dancing  costumes,  and  through  the  Daily 
News  asks  readers  to  help  her. 

"  The  Daily  News,  by  arrangement  with  the 
New  Astor  theatre,  where  Miss  Murray's 
'  Broadway  Rose '  is  being  shown  this  week,  is 
offering  $50  in  prizes  and  100  theatre  tickets 
to  the  men  and  women  who  submit  the  smart- 
est, most  attractive  and  original  designs  for  a 
gown  or  dancing  costume  for  Miss  Murray. 

"  Here  are  the  main  points  in  the  contest : 

"  Designs  should  be  submitted  either  in  pen 
and  ink  or  colors.  Pencil  sketches  will  not  be 
considered. 

"  Besides  the  drawing,  the  design  submitted 
must  include  a  description  of  the  gown  as  to 
color  and  material  used." 


B. 


Window  tie-uf>  with  camera  store  on  "Douglas 
luiirbanks  in  Robin  Hood  "  at  the  Park  theatre, 
Boston 


Madge  Bellamy  Contest  Used 
for  "Lorna  Doone" 

ALLENTOWN,  Pa.— The  distinction 
of  being  first  to  use  the  Madge  Bel- 
lamy guessing  contest  designed  as 
an  exploitation  aid  for  "  Lorna  Doone  " 
goes  to  Manager  J.  M.  Fogelman  of  the 
Colonial  theatre. 

Prior  to  the  release  of  "Lorna  Doone" 
Miss  Bellamy  had  posed  in  eight  differ- 
ent costumes,  representing  eight  differ- 
ent famous  characters  of  varying  periods 
of  history,  such  as  Cleopatra  and  Betsy 
Ross. 

Cuts  of  these  pictures  were  used  by  the 
Allentown  Chronicle  and  Leader  which 
found  good  circulation  value  in  interest- 
ing its  readers  in  such  a  contest,  asking 
them  to  identify  the  various  characters 
represented. 


Many  Co-operative  Stunts  Are 
Tied  Up  With  "Kick  In" 

Macon,  Ga. — Manager 
the  Rialto  theatre  used 
campaign,  followed  by 
stunts,  for  "  Kick  In." 

Teasers  were  started  on  the  screen  ten  days 
in  advance.  A  few  days  later  the  outside 
teaser  work  was  sprung.  One  thousand 
gummed  stickers,  with  only  the  title  in  bold 
type,  were  stuck  on  automobile  "windshields, 
show  windows  and  similar  places. 

Allowing  a  few  days  for  the  title  alone  to 
soak  in,  Mr.  Kingman  opened  up  with  a  lot 
of  co-operative  advertising  that  practically 
covered  the  cilj .  Beginning  three  days  in  ad- 
vance, the  largest  drug  store  in  the  city  fea- 
tured a  "  Kick  In  "  sundae.  A  free  pass  was 
offered  to  the  table  boy  or  girl  who  sold  the 
most  of  these,  and  they  went  like  hot  cakes. 

The  eight  one-sheet  stands  of  the  Navy  and 
Marine  recruiting  office  were  grabbed  with 
signs  telling  men  between  18  and  35  to  KICK 
IN,  join  the  Marines  or  Navy,  and  see  the 
picture  at  the  Rialto. 

The  tie-up  with  the  Dempsey  Hotel  was  for 
a  special  "  Kick  In  Luncheon,"  which  they 
served  every  day  during  the  engagement.  The 
menu  explained  that  the  dishes  were  favorites 
of  Betty  Compson  and  Bert  Lytell.  The  dessert 
was  cocoanut  pudding  a  la  Betty  Compson. 


C.  Kingman  of 
in  extensive  teaser 
many  co-operative 


Enters  Harold  Lloyd  in  Race 
Against  Comic  Strip 

Birmingham,  Ala. — Manager  L.  R.  Towns, 
of  the  Strand  theatre,  put  over  the  much  cov- 
eted "  something  new "  in  exploiting  "  Dr. 
Jack,"  when  he  put  over  a  unique  stunt  with 
the  Birmingham  News,  about  ten  days  before 
opening. 

The  Birmingham  News  runs  daily  the  comic 
strip  showing  Barney  Google  and  his  race 
horse,  Spark  Plug.  And  this  is  the  most  pop- 
ular of  the  comic  strips  run  in  Birmingham. 
So  Mr.  Towns  conceived  the  idea  of  having 
the  News  put  on  a  contest  to  determine  who 
gets  the  most  laughs,  Harold  Lloyd  or  Spark 
Plug,  and  why.  The  contest  was  called  the 
"  Great  Laughter  Handicap."  Prizes  of 
$15  and  $10  were  offered  for  the  best  letters 
of  100  words  or  less,  picking  the  winner  and 
the  loser,  respectively,  and  giving  reasons  for 
the  choice.  The  winner  of  the  "  Handicap  " 
was  determined  by  the  number  of  votes  re- 
ceived, not  by  the  arguments  advanced  in  the 
letters. 

The  "  Handicap "  started  on  Wednesday 
before  "  Dr.  Jack  "  opened  at  the  Strand  on 
Monday,  and  ran  until  the  following  Tuesday 
at  12:30  noon.  The  News  played  it  up  strong 
with  daily  articles  under  two-column  heads, 
most  of  the  articles  appearing  on  the  front 
page.  These  articles  were  written  in  an  inter- 
esting manner,  giving  the  positions  of  the 
entrants,  advancing  arguments  for  both  sides. 


George  Rea,  manager  of  the  Colonial,  Wash- 
ington Court  House,  O.,  used  his  auto  to  bally- 
hoo "  Ebb  Tide,"  as  shown  here 


When  you  think  of  one- 
reel  comedies  think  of 

Hal  Roach 


Comedies 


YOUR  public  does,  for  they 
are  played  in  more  theatres 
than  any  one  reel  comedies  that 
have  ever  been  made. 

For  nine  years  Hal  Roach  has  been 
making  these  comedies.  In  the 
earlier  releases  Harold  Lloyd  him- 
self was  starred.  Then  came 
l'Snub"  Pollard;  and  now  Paul 
Parrott. 

You  benefit  by  the  wonderful  past 
success  of  these  comedies  as  well 
as  by  the  earnest  effort  and  rich 
experience  which  is  applied  to 
those  of  today. 

When  you  buy  commodities  of 
any  sort  you  want  those  which 
have  proven  their  quality.  You 
refuse  to  make  risky  experiments. 

Buy  comedies  as  you  would  com- 
modities; get  those  that  have  been 
proven  by  time.  Get  the  Hal 
Roach  One  Reel  Comedies. 


Pafh6comecjy 

TRADE        f  £f»\  MARK 


The  girl  you've  admired 

and  waited  for— (P  W  ) 


PEARL  WHITE 

"Pathe's  peerless,  fearless  Pearl."  in 

PLUNDER 

The  motion  picture  sensation  of  the  century, 
rilled  with  surprises  and  daring  adventure. 


Pearl  White 


Facts  for  your  consideration, 
Mr.  Exhibitor! 

1.  Here's  a  star  that  brings 
them  in.  The  amazing  suc- 
cess of  past  Pearl  White 
Patheserials  proves  that. 


K*.  7.  >  c*U  t»y  I  10  lmc»— Week  be! 


Produced  and  Directed  by 
Geo.  B.  Seitz 

Written  by  Geo.  B.  Seitz 
and  B.  Millhauser 


Pafheserial  Sk^sssss 


2.  Here's  a  production  that 
brings  them  in.  Reports 
from  exhibitors  prove  that. 

3.  Here's  a  serial  that  sells 
itself.  So  many  exhibitors 
have  booked  it  after  seeing  it 

Pafheserial 


in  "Plunder" 


that  we  term  it  the  Pathe- 
serial  that  sells  on  sight. 

4.  Here 's  a  newspaper  cam- 
paign that  brings  them  in. 
Ask  the  Pathe  branch  man- 
ager serving  you  for  full 
details. 

As  exciting  as  an  automobile  colli- 
sion. Produced  for  the  surpassing 
entertainment  of  your  audiences. 

Pafhe  serial 


This  week  you  may  see  the  world  s  best  known 
girl  in  the  most  fascinating  continued  r 
of  thrill  and  suspense  you  ever  saw— 

PEARL  WHITE 


PLUNDER 

For  thirty  minute*  each  wee*  you  can  be  •  part  ot 
EftfTo**&f  between  devri  beauty 

I  villainy  tftt  acteetied 


Pafheserial 

tgr  


N*    >0    J  coll  by  90  li 


I*  a      BM  ^ 


PEARL  WHITE 
Plunder 

Rafteserial 


Leo  Maloney 


m 


Range  Rider  Series 

Two  parts  each 

What  are  the  best  short  "Western" 
dramas  released  today? 

You  can  have  just  one  guess  after  reading  the  adjectives 
that  other  people  use  in  writing  of  the  Range  Rider  pictures 


1 1 


^  < 


A  Ratt/ing  Western  Drama 

One  Jump  Ahead'  is  a  rattling  two  part 
Western  drama.  .  .  .  The  cast  rings  the  bell. 
.  .  .  Suspense  and  action  in  goodly  measure." 

— Blaisdell  in  Trade  Review. 

A  V zry  Good  W zstern  Melodrama 

"  'The  Drifter'  is  a  very  good  Western  melo- 
drama .  .  .  Plenty  of  hand-to-hand  encounters, 
thrills,  and  an  altogether  satisfactory  short 
subject."  — Lillian  Gale,  in  M.  P  News. 

'  Refreshing — Sure  Fire 

"  'The  Bar  Cross  War'  is  refreshing.  It  keeps 
one  alert.  A  story  of  sufficient  merit  to  hold 
interest,  direction  of  a  feature  par  and  last  reel 
a  series  of  combats  about  as  well  done  as  the 
camera  has  ever  photographed.  .  .  .  It  is  sure 
fire.  —  Lillian  Gale,  in  M.  P.  News. 

High  Standard  of  Interest  and 
Suspense 

"The  high  standard  of  interest  and  suspense  set 
in  previous  issues  is  maintained  in  'His  Enemy's 
Friend.'  It  is  a  production  that  should  be 
welcomed  by  any  audience." 

—Seivell  in  M.  P.  World. 


Pafhepicture 


l Written  and  Directed  by 

I-'ORD  BKEBE  and  LEO  1).  MALONEY 


TRADE 


MARK. 


February  i  o  ,  1923 


697 


Appropriate  lobby  display  and  front  for  "Shirley  of  the  Circus,"  carrying  out  circus  atmosphere,  used  by  the  Plaza  theatre,  Wheeling,  I/',  l  a. 


Double-Truck  Syndicate  Story 
for  "Hungry  Hearts" 

Cleveland,  0. — Edward  Carrier,  Goldwvn- 
ner  here,  aided  by  Eddie  Bonus,  manager  of 
exploitation  lor  Goldwyn,  has  succeeded  in 
getting ,  through  a  newspaper  syndicate,  a 
double-truck  Sunday  newspaper  magazine 
feature  story  across  in  eighty-four  news- 
papers of  the  country  on  "  Hungry  Hearts." 

On  January  7  the  two-page  article  ap- 
peared in  the  Cleveland  News,  the  Atlanta 
Constitution,  the  Fort  Worth  Record,  the 
Worcester  (Mass.)  Telegram,  the  Dayton 
News,  the  Springfield  (0.)  News,  the  Buf- 
falo Courier,  the  Ohio  State  Journal  of  Co- 
lumbus and  the  Post  of  Washington,  D.  C. 
Seventy-three  other  newspapers  used  the 
story  on  following  Sundays  in  their  magazine 
sections. 

The  story  appeared  in  the  Cleveland  News 
on  the  day  of  the  opening  of  "  Hungry 
Hearts  "  at  the  Circle  theatre. 

"  Hungry  Hearts  Speak  the  Wide  World 
Over"  was  the  title  of  the  article  spread 
across  the  two  pages.  A  bank  underneath  the 
head  read:  "'We  Can  Get  Plenty  of  Hus- 
bands. What  We  Want  Are  Single  Men," 
Is  the  Motto  of  a  Strange  Club  Which  h 
Sweeping  Over  the  World  as  War's  After- 
math." The  article  is  illustrated  with  draw- 
ings and  with  photographs  of  seven  pretty 
girls  who  founded  the  Cleveland  Chapter. 


One  of  many  Dunlap  hat  tie-ups  put  over  de- 
spite absence  of  national  hook-up  for  "  Omar 
the  Tentmaker."  This  window  was  obtained  by 
the  Capitol,  Detroit 


Bag  of  Salt  Novelty  Exploits 
"Omar  the  Tentmaker" 

NEW  YORK,  N.  Y.— Tiny  bags  of 
salt  attached  to  ta^s  were  used  as 
an  advance  exploitation  novelty  by 
the  New  York  Mark  Strand  theatre  for 
the  run  of  "  Omar  the  Tentmaker." 

Salt,  the  beginning  and  end  of  all 
wishes  on  the  desert,  the  charm  against 
evil  and  the  symbol  of  good  fortune, 
was  the  tie-up  used  to  link  up  the  attrac- 
tive novelty  with  "  Omar." 

The  tag,  on  the  face,  announced  the 
coming  of  the  attraction.  On  the  reverse 
side  it  outlined  in  23  words  the  symbolic 
meaning  of  the  gift  of  salt  and  then 
added  that  the  receiver  must  accept  this 
gift  from  a  stranger  and  within  three 
days  pass  it  on  to  someone  else  to  insure 
good  fortune. 

Sort  of  a  personal  lucky  chain  that 
was  made  more  effective  than  the  chain 
letter  by  the  personal  touch.  The  tag  and 
bag  of  salt  were  red. 


Ties  Up  with  Newspaper  Puts 
Rotos  in  40,000  Homes 

Memphis,  Tenn. — Getting  a  four-page  col- 
ored advertisement  into  the  homes  of  40,001) 
Sunday  readers  on  the  opening  day  of  the 
presentation  of  the  picture,  with  no  cost  out- 
side of  supplying  the  newspaper  with  the 
rotogravures,  is  the  latest  stunt  put  forth 
by  (i.  E.  Brown,  direcor  of  advertising  and 
publicity  of  the  Consolidated  Enterprises, 
Inc.,  of  Memphis. 

Brown  tied  up  with  the  Commercial  Ap- 
peal, which  claims  the  largest  circulation  in 
the  South,  for  the  distribution  of  rotos  on 
four  Paramount  releases  biled  for  Loew's 
Palace. 

The  rotos,  each  appearing  Sunday  morning, 
the  opening  day  of  the  picture,  proved  a  sen- 
sation in  Memphis. 

Brown  made  the  stunt  interesting  to  the 
paper  by  overprinting  each  roto  with  adver- 
tising copy  for  his  other  productions  during 
the  month. 


Many  Exploitation  Aids  Used  in 
"The  Flirt"  Campaign 

Seattle,  Wash. — A  varied  exploitation  aud 
publicity  program  planned  to  reach  every  ele- 
ment in  the  city  was  put  over  by  Manager  K. 
W.  Case  for  "  The  Flirt "  when  that  picture 
had  its  world  premiere  in  this  city  recently. 

One  stunt  that  had  known  results  was  the 
sending  of  5,000  chain  letters  to  persons  who 
were  believed  to  be  of  a  more  or  less  super- 
stitious nationality.  Each  letter  asked  the  re- 
cipient to  read  it  carefully,  telephone  its  con- 
tents to  three  other  persons,  and  then  mail  the 
letter  on  to  another  friend.  The  letter  merely 
contained  a  brief  message  about  the  picture 
and  dates  of  showing. 

A  "What  Is  a  Flirt?"  contest,  run  by  the 
Seattle  Union  Record,  which  received  several 
front  page  displays,  was  another  item  that 
came  in  for  its  share  of  result  getting.  Win- 
ners' letters  on  the  subject  were  published  in 
the  paper  and  cash  prizes  and  yearly  passes 
were  given  by  the  theatre  for  the  best  defini- 
tions. 

Over  5,000  "  Columbiagrams,"  3  x  W2 
inches  in  size,  printed  in  four-page  booklet 
form,  were  distributed  in  office  buildings,  mail 
boxes  and  in  apartments  and  homes  in  the 
suburbs  of  the  city.  The  booklets  featured 
some  of  the  extracts  from  subtitles  in  the  pic- 
ture, and  also  a  few  pages  from  the  diary  that 
forms  an  important  part  of  the  story. 


Bookstore  window  tie-up  on  "  When  Knight- 
hood   Was   in  Flower"  at   the   Palis  Bijou 
theatre,  Neiv  Haven 


698 


Motion  Picture  News 


Artistic  and  colorful  froluyite  to  "Omar  the  Tent  maker,"  stayed  by  Managing  Director 
Edward  L.  Hyman  of  the  Brooklyn  Mark  Strand  theatre,  Brooklyn 


Waterfall  "Tess"  Lobby  Made 
Over  For  "Brawn  of  North" 

Asheville,  N.  C. — Manager  John  B.  Carroll 
of  the  Imperial  theatre  got  double  service  from 
a  lobby  display  recently  when  he  built  it  for 
"  Tess  of  the  Storm  Country  "  and  completely 
transformed  it  for  "  Brawn  of  the  North." 

For  "  Tess  of  the  Storm  Country  "  a  water- 
fall set  was  built  in  the  center  of  the  lobby 
just  in  front  of  the  box  office.  The  backing 
was  of  heavy  canvas  painted  to  represent 
rocks.  A  hose  connection  from  the  basement 
discharged  water  at  the  top  of  the  "  falls  "  and 
a  drain  at  the  bottom  conducted  it  back.  Pine 
trees  were  massed  around  this  central  set  and 
along  the  sides  of  the  lobby.  In  front  of  the 
"  falls  "  were  placed  several  old  stumps  and 
broken  trees,  as  tbough  a  storm  had  swept 
through. 

For  "  Brawn  of  the  North,"  which  played 
the  last  three  days  of  the  same  week,  this  dis- 
play was  converted  into  a  novel  "snow" 
lobby.  The  water  falls  was  covered  with  mica 
and  artificial  icicles.  The  stumps  and  broken 
limbs  were  taken  out  and  replaced  with  fresh 
pine  trees.  Then  all  the  trees  were  covered 
with  artificial  snow  and  the  floor  around  the 
base  of  the  falls  and  under  the  trees  on  both 
sides  was  banked  with  cotton  and  mica.  The 
effect  was  striking  and  realistic. 


Compo  Board  Dog  House  Used 
in  Strongheart  Lobby 

CHICAGO,  111.— The  management  of 
the  Harmony  theatre  obtained  an 
excellent  effect  in  its  lobby  for 
"  Brawn  of  the  North,"  with  a  compo 
Board  dog  house  and  a  head  of  Strong- 
heart  cut  out  from  the  24-sheet. 

The  head  emerged*  only  halfway  from 
the  house,  which  was  painted  in  vivid 
colors  with  all  the  effects  of  a  circus 
layout.  To  intensify  the  realism  a  sign 
was  put  over  the  doorway: 

"  Beware  of  Strongheart,  the  Wonder 
Dog,  now  playing  inside  in  '  Brawn  of 
the   North.'     Thrills — Romance — Action. 

The  lobby  display  was  supplemented  by 
the  distribution  of  1,000  balloons  to  chil- 
dren of  the  neighborhood  advertising  the 
canine  star  at  the  Harmony.  


Newspaper  Foots  Bills  For 
"East  Is  West"  Contest 

SHARON,  PA.— The  winking  contest 
on  "  East  Is  West,"  first  used  by 
Jacob  Fabian  when  the  picture 
played  the  Regent  theatre,  Paterson, 
N.  J.,  was  sold  to  a  newspaper  as  a  cir- 
culation building  idea  when  the  attraction 
was  booked  for  the  Liberty. 

The  Sharon  Herald  footed  the  bill  for 
the  contest,  including  the  prize  awards, 
because  of  its  faith  in  the  idea  to  build 
reader  interest.  The  only  expense  -in- 
curred by  the  exhibitor  consisted  of  the 
slides  used  to  advertise  this  exploitation 
in  his  theatre. 


Animated  Shadow  Box  Used  as 
"Singed  Wings"  Display 

FORT  SMITH,  Ark.— Manager  Hugo 
Plath  of  the  Palace  theatre  employed 
an  attractive  "  Singed  Wings "  sha- 
dow box,  the  inside  walls  of  which  were 
covered  with  purple  sateen.  A  cut-out 
of  Bebe  Daniels  stood  in  the  center  of 
the  shadow  box.  To  one  side  of  the 
shadow  box  was  seen  burning  a  candle 
from  which  a  large  moth  suspended  from 
a  bulb  by  an  invisible  silk  thread  swung 
back  and  forth  in  front  of  the  flame. 

By  means  of  an  electric  motor  a  buzz- 
ing sound  was  produced  which  created 
considerable  attention  and  gave  the  effect 
of  the  flapping  of  the  wings  of  the  moth. 
The  colors  used  for  the  lighting  effect  in 
the  box  were  green  and  purple  made  to 
blend  together. 


Takes  Advantage  of  Fire  with 
"Eternal  Flame"  Banner 

Anniston,  Ala. — In  putting  "  The  Eternal 
I  lame  "  over,  Manager  Roy  C.  Smart,  of  the 
N«»ble  theatre,  took  advantage  of  a  local  fire 
to  excellent  advantage. 

The  historic  old  Anniston  Inn,  built  by  the 
founders  of  Anniston,  was  burned  the  week 
before  this  picture  opened.  Before  the  flames 
were  entirely  out,  Mr.  Smart  had  a  banner, 
six  feet  wide  by  eighteen  feet  long,  painted 
and  hung  under  the  old  electric  sign  which 
was  still  hanging  from  the  front  wall  of  the 
ruin.    The  banner  read: 

"This  huge  building  was  consumed  by 
flames  in  four  hours,  thirty  minutes.  '  The 
Eternal  Flame '  burns  on  forever.  See  it  at 
the  Noble  Monday  and  Tuesday,  with  Norma 
Talmadge." 

The  burning  of  the  historical  old  inn  was 
of  great  local  interest  and  practically  every- 
body in  town  visited  the  ruins  several  times. 
They  couldn't  miss  the  banner  and  they  could 
not  fail  to  be  impressed  with  the  novelty  of 
such  advertising.  So  it  was  a  topic  of  con- 
versation for  days. 


Manager  F.  H.  Fowler,  Jr.,  of  the  Riallo  theatre,  Cliattanooga,  Tenn.,  decorated  his  lobby 
in  this  fashion  for  "My  Friend  the  Devil."   It  was  done  in  red.    The  boy  in  devil,  costume 

did  fire-eating  tricks  in  the  lobby 


February  i o  ,  1923 


699 


Tasteful  window  display  tying  up  with  "  Suzanna,"  obtained  when  that  picture  was  playing  at  the  Mission  theatre,  Los  Angeles 


4 4  Knighthood"  Well  Exploited 
in  Extensive  Campaign 

Jacksonville,  Fla. — Manager  Guy  A.  Keni- 
mer  of  the  Arcade  theatre  put  over  a  thor- 
ough exploitation  campaign  for  "  When 
Knighthood  was  in  Flower,"  embracing  the 
following  features,  among  others: 

Window  display  arranged  with  Jackson- 
ville's only  book  store,  the  first  time  this  store 
has  ever  cooperated.  Large  window  dressed 
with  about  sixty  copies  of  special  Marion 
Davies  edition  of  the  book,  and  with  cards 
and  stills  from  the  picture. 

Mailing  list  of  about  1,500  carefully  selected 
names  was  used.  They  were  sent  a  letter 
endorsing  and  recommending  the  picture,  to- 
gether with  a  program  and  a  herald. 

One  of  the  neatest  and  most  attractive  lobby 
displays  ever  featured  at  the  Arcade  was  used. 
The  entire  lobby,  front,  side  and  back,  was 
enclosed  with  compoboard  painted  to  repre- 
sent a  stone  castle.  The  opening  in  the  front 
was  a  wide  arch.  There  were  arches  along 
both  sides  and  arches  over  the  doors  in  the 
back  leading  into  the  theatre.  Shields  and 
crossed  spears  hung  on  the  walls  around  the 
lobby  and  over  the  entrance  arch. 

Otherwise  the  lobby  was  entirely  bare  ex- 
cept for  a  cut-out  of  Marion  Davies  in  boyish 
costume,  and  an  artistic  panel  giving  the  bill- 
ing of  the  picture,  and  flanked  on  each  side  by 
a  tall,  slender  plant. 


man 

Vixbtxus  a 


l!5  !■  urn  imldZ 

!;~  u  y  si  W 


«•=  J!  ■■ 


J.  C.  Wodetsky,  manager  of  the  Regent  theatre, 
Kalamazoo,  Mich.,  used   this  attractive  lobby 
sign  for  "  Singed  Wings  " 


Old  Derrick  Put  Up  in  Lobbv 
for  4  The  Hell  Diggers" 

TIMPSON.  Texas. — M.  K.  Moore  of 
the  Victory  theatre  carried  out  an 
effective  lobby  display  idea  on  "The 
Hell  Diggers." 

He  had  an  oil  derrick  fourteen  feet 
high  built  of  1x4  lumber.  The  derrick 
was  placed  in  front  of  his  theatre  and 
several  pieces  of  casing  were  set  in  the 
derrick  to  make  it  look  business  like. 
He  also  poured  over  the  casing  some 
black  oil  to  make  it  still  more  business 
like.  The  entire  display  was  labelled 
"  Hell  Diggers  Oil  Company."  Wallace 
Reid,  president,  Paramount  Well  No.  1. 
This  display  several  days  in  advance 
caused  considerable  talk. 

Moore  had  a  wild  cat  whistle,  the  kind 
that  the  fire  trucks  use.  The  mayor 
allowed  him  to  use  it  on  the  opening 
night. 

After  setting  off  four  big  railroad  fuse 
torches,  he  started  his  wild  cat  whistle. 
Of  course  the  people  thought  that  the 
town  was  on  fire.  Moore,  himself,  said 
it  brought  them  all  out. 


Novelties  Exploit  44$5  Baby"  and 
"Trifling  Women" 

Sandusky,  0. — George  Schade  of  the  Schade 
tlicatre  upheld  his  reputation  for  effective  nov- 
elty advertising  in  his  exploitation  for  "  The 
Five  Dollar  Baby  "  and  "  Trifling  Women." 

"  Trifling  Women  "  inspired  a  thermometry- 
stunt.  A  little  tube,  partly  filled  with  a  liquid 
of  the  hue  of  pink  lemonade  at  the  circus  was 
glued  to  a  slip  of  cardboard  about  the  size 
of  a  chock  in  a  dairy  lunch.  The  degrees  of 
amorous  affection  were  marked:  Indifferent, 
Real  Love,  Jealous  Love.  Hate  and  Furiou- 
Love.  At  the  top  of  the  card  was  the  inscrip- 
tion :  "  Trifling  Women  "  Thermometer.  Turn 
over  for  instructions.  Following  the  instruc- 
tion revealed  this  direction:  See  "Trifling 
Women,"  a  drama  of  three  kinds  of  love,  witli 
the  date  and  so  forth. 

"  The  Five  Dollar  Baby  "  appeared  in  per- 
son on  a  card  big  enough  to  display  a  one- 
column  advertising  cut.  A  kewpie,  no  larger 
than  a  capsule,  was  pinned  to  the  pasteboard. 


Newspaper  Finally  Won  Over 
By  44OHver  Twist"  Matinee 

Springfield,  111. — Manager  W.  G.  Watts  of 
the  Princess  theatre,  after  many  attempts  to 
break  into  the  news  columns  of  a  local  paper, 
which  has  rigid  anti-publicity  rules,  finally 
succeeded  and  obtained  most  advantageous 
publicity  for  "  Oliver  Twist." 

The  stunt  that  enabled  the  Princess  manager 
to  purloin  the  valuable  space  was  a  special 
Saturday  morning  showing  for  the  orphans  of 
Springfield.  The  idea  was  sold  to  the  Illinois 
State  Journal  by  giving  the  paper  full  credit 
for  staging  the  orphans'  showing,  the  stories 
indicating  that  the  party  was  being  staged  by 
the  newspaper. 

In  addition,  Mr.  Watts  worked  the  stunt 
into  a  big  ballyhoo  when  he  persuaded  the 
local  scout  master  to  assemble  the  scouts  as 
an  honorary  escort  to  the  orphans.  The  or- 
phans were  brought  on  Saturday  morning  to  a 
designated  spot  and  there  the  boy  scouts,  in 
full  regalia,  met  them  and  marched  through 
the  city  in  parade  formation,  led  by  the 
scouts'  fife  and  drum  corps.  The  scouts  car- 
ried three  fifteen-foot  banners  announcing  the 
special  showing.  The  parade,  as  expected, 
attracted  a  great  deal  of  attention,  which  in 
addition  to  the  newspaper  publicity  given  to 
the  stunt  by  the  State  Journal,  made  the 
double  fie-up  a  highly  effective  one. 


"  Rags  to  Riches 
Clarke,  manager 


'  lobby  executed  by  H.  B. 
of  the  Majestic  theatre, 
Memphis 


700 


Motion  Picture  News 


Appropriate  lobby  display  sign  Used  by  Aseher's 

Hearts ' 


Merrill  theatre,  Milwaukee,  for  "Hungry 


Racing  Atmosphere  Utilized  in 
"Garrison's  Finish'"  Stunts 

Seattle,  Wash. — As  part  of  his  extensive 
exploitation  program  for  "  Garrison's  Finish  " 
when  it  played  at  John  Hamrick's  Blue 
Mouse  theatre  here  recently,  Publicity  Man- 
ager Vic  Gauntlett  attired  the  cashiers  and 
girl  ushers  of  the  house  in  elaborate  jockey 
costumes. 

The  lobby  decorations  of  the  theatre  fea- 
tured the  race  scenes  in  the  picture.  A  life-size 
cut-out  of  Jack  Pickford  as  the  jockey  on  his 
horse  was  placed  on  each  side  of  the  lobby 
immediately  in  front  of  a  painted  scene  resem- 
bling a  crowded  racetrack.  In  transparent  let- 
ters, illuminated  from  the  rear  and  intermit- 
tently lighted  by  large  colored  lamps,  the 
words  "  Garrison's  Finish  "  appeared  just  in 
the  background,  behind  the  horse  and  jockey. 

Window  card  and  newspaper  advertising 
also  carried  out  the  racing  idea,  much  of  it 
being  put  out  in  the  shape  of  a  large  horse- 
shoe, and  all  of  it  emphasizing  the  racetrack 
theme  of  the  story. 

Blank  Book  Stunt  Utilized 
for  "Trifling  Women" 

HAMILTON,  O.— Managing  Direc- 
tor Fred  S.  Meyer  of  the  Palace 
theatre  used  the  "  What  I  Know 
About  Wo  men  "  booklet,  with  blank 
leaves,  to  excellent  advantage  in  exploit- 
ing "  Trifling  Women,"  giving  it  an 
added  angle  of  interest  thiough  an  ad- 
vance advertisement. 

In  conjunction  with  the  exhibition  of 
the  picture,  Mr.  Meyer  inserted  this  ad- 
vertisement in  the  newspapers: 

"  1923's  biggest  seller  will  be  off  the 
press  tomorrow.  '  What  I  Know  About 
Women.'  by  Harry  Silver.  Free  copies 
may  be  obtained  tomorrow  at  Radcliffe's, 
Berkowitz's.  and  Len  and  Schwartz's." 
These  are  drug  stores  and  cigar  stores. 

The  volume  was  a  four-page  leaflet. 
On  the  first  page  was  an  announcement 
of  the  picture.  On  the  back  page  was  the 
tftle,  "  What  I  Know  About  Women,"  a 
drawing  of  one  of  them  in  lingerie,  and 
the  direction.  "  Now  turn  to  the  inside 
pages."  These  were  blank.  Mr.  Silver, 
the  author,  incidentally,  is  resident  man- 
ager of  the  Palace.  The  leaflet  was 
highly  perfumed. 


"Eternal  Flame"  Tie  Up  with 
Little  Theatre  League 

RICHMOND,  VA.  — The  Broadway 
theatre,  of  which  Jack  Reville  is 
manager,  obtained  excellent  public- 
ity for  "The  Eternal  Flame"  through  a 
private  screening  for  the  Little  Theatre 
League,  representative  of  civic  leaders  in 
all  lines  of  activity,  which  resulted  in  an 
endorsement  from  the  league. 

Manager  Reville's  idea  of  interesting 
the  Little  Theatre  League  was  only  one 
of  many  exploitation  angles.  "  The 
Eternal  Flame  "  candle  also  shed  its  light 
and  the  Norma  pearls  glistened  in  the 
windows  of  several  stores  to  help  the 
Broadway  theatre. 


Ties  Up  with  Candy  Store  on 
"Dr.  Jack"  Happy  Bags 

McALESTER,  Okla.— Manager  Earl 
Settle  of  the  Palace  theatre  made 
particularly  effective  use  of  the 
happy  bags  furnished  as  an  exploitation 
aid  on  "  Dr.  Jack,"  through  a  tie-up  with 
a  candy  store. 

Special  announcements  were  made  in  all 
the  newspaper  ads  to  the  effect  that  Dr. 
Jack's  happy  bags  filled  with  candy  would 
be  given  away  to  boys  and  girls  attend- 
ing the  theatre  Saturday.  The  candy  was 
given  to  Mr.  Settle  free  by  a  local  con- 
fectionery store.  Mr.  Settle  states  that 
this  was  a  splendid  bit  of  exploitation  as 
the  children  would  carry  the  bags  of 
candy  home  with  them  which  was  just 
another  ad  for  the  picture. 


Simple  Street  Ballyhoo  Used 
on  "Rich  Men's  Wives" 

Augusta,  Ga. — A  simple  teaser  ballyhoo 
that  brought  excellent  results  was  used  by 
Manager  F.  J.  Miller  of  the  Modjeska  theatre 
in  exploiting  "Rich  Men's  Wives"  for  three 
days  in  advance. 

From  the  Cadillac  agency  he  borrowed  a 
new  Cadillac  limousine  in  exchange  for  a  slide 
on  the  screen.  Two  red  and  gold  uniforms 
were  borrowed  from  the  Vanderbilt  hotel,  one 
for  a  chauffeur  and  one  for  a  footman. 

A  fashionably  dressed  young  lady  sat  inside 
with  the  curtains  half  drawn  and  was  driven 
all  over  town.  Stops  were  made  at  all  impor- 
tant stores.  The  footman  would  alight,  open 
the  door  and  assist  the  young  lady  down. 
While  she  was  in  the  store  he  would  stand  at 
attention  by  the  door.  When  she  returned  he 
would  help  her  in,  close  the  door,  resume  his 
seat  and  the  car  would  drive  off. 

The  only  advertising  carried  on  the  car  was 
a  small  sign  on  each  side  reading,  "  Rich  Men's 
Wives." 


$  'RICH  MENS  WIVES"  C°MEDV 

HOUSE  PETERS  CLAIRE  WINDSOR     torches  hold  up" 


Shadow-box,  banner  and  accessory  material  for  "Rich  ^fcn's  Wives,"  arranged  in  the  lobby 
of  the  Sjrand  theatre,  Memphis,  Tenn.,  by  H.  B.  Clarke,  manager 


February  i o ,  192s 


701 


Rothafel  Uses  Unique  Prologue 
to  "Quincy  Adams  Sawyer" 

New  York,  N.  V. — J 11  connect  ion  w  ith  the 
presentation  of  "Quincy  Adams  Sawyer"  at 
the  Capitol  theatre,  S.  L.  Rothafel  devised  an 
unusual  prologue,  so  simple  in  execution  that 
almost  any  exhibitor  could  duplicate  it.  The 
setting  consisted  simply  of  a  rural  drop  with 
a  24-sheet  on  the  picture  in  the  center  of  it. 
This  24-sheet  was  brilliantly  lighted.  An  actor 
made  up  as  a  rural  bill  poster  is  shown  in 
the  act  of  finishing  tbe  pasting  of  the  24-sheet. 
Two  country  children  are  watching  him.  After 
finishing  his  work  he  lays  down  his  paste-pot 
and  brush  and  tells  the  synopsis  of  "  Quincy 
Adam  Sawyer "  in  a  special  song  written  by 
Martha  Wilchinsk.  The  lyrics  were  as  fol- 
lows : 

Slick  up  your  galoshes  and  harness  up  the 
shay — 

A  wonderful  show  has  come  to  town  today ! 

Our  hero's  name  is  Quincy  Adams  Sawyer, 
He  always  knew  just  what  he  was  about; 

He  surely  was  a  right  smart  lawyer, 

And  he  didn't  like  the  looks  of  Obadiah 
Strout. 

Lindy  Putnam  was  a  brazen  piece, 

She  tried  to  vamp  Quincv,  hut  lie  wouldn't 
fall; 

For  he  loved  blind  Alice,  the  Deacon's  niece, 
And  he  couldn't  see  any  other  gal  at  all. 

Slick  up  your  galoshes  and  harness  up  the 
shay : 

A  wonderful  show  has  come  to  town  today! 


Display  for  "  Cameron  of  the  Royal  Mounted  " 
arranged  by  Manager  H    B.  Clarke,  of  the 
Strand  theatre,  Memphis,  Tenn.     Added  in- 
terest was  given  by  the  saddle  and  harness 


Iowa  Hook-Up  Results  in  New 
"Clarence"  Nut  Baj 

DES  MOINES.  IOWA— When  "Clar- 
ence" played  at  the  Strand  the- 
atre, the  Hutchinson  Candy  Co., 
one  of  the  largest  in  this  part  of  the 
country,  tied  up  with  it.  printing  up  25,- 
000  wrappers  which  denominated  a  staple 
nut  bar  product  as  the  "  Clarence "  Nut 
Bar. 

John  E.  Kennebeck,  Paramount  ex- 
ploiteer,  secured  the  hook-up  and  used  it 
immediately  in  Grinnell,  Iowa,  and  other 
towns.  Kennebeck  also  got  up  window 
cards  and  a  standard  display  which  were 
used  in  the  windows  of  the  dealers  for  a 
splendid  flash  for  the  title. 


Then  Lindy  and  the  wicked  Obadiah 

And  the  husky  blacksmith,  Abner  Stiles,  to 
boot — 

They  got  together,  admin'  t<»  conspire. 

Hut  Quincy  knew  thai  there  was  dirty  woA 
a -foot! 

They  set  blind  Alice  adrift  on  the  water: 
Did  Quincy  let  her  drown  ?   By  heck,  not  lie! 

lie  jumped  in  the  river  and  out  he  bro't  her. 
And,  Gosh!  how  he  hugged  her  when  he 

found  she  could  see! 

Then  Lindy  went  right  back  to  her  mother 

And  promised  she  always  would  be  good : 
And  Obadiah  was  fixed  so  he  couldn't  harm 
another, 

And    everything   ended   just   the   way  if 
should ! 

So  slick  up  your  galoshes  and  harness  up 
the  shay, 

A  wonderful  show  has  come  to  town  today ! 


Effective  Street  Ballyhoo  for 
"Deserted  at  the  Altar" 

Richmond  Hill,  L.  I. — Manager  David 
Schaefer,  of  the  Richmond  Hill  theatre,  in 
addition  to  filling  his  lobby  with  weddin: 
decorations,  used  a  simple  and  ingenious  street 
ballyhoo  for  "  Deserted  at  the  Altar." 

Mr.  Schaefer  had  a  couple  dressed  as  bride 
and  groom  riding  about  town  in  an  automobile 
with  bells  and  tin  cans  attached  to  attract 
attention.  He  himself  acted  as  cameraman. 
They  stopped  on  every  prominent  corner, 
where  the  groom  got  out  and  started  an  argu- 
ment with  the  bride,  with  tlfe  cameraman  pre- 
sumably shootins  the  scene.  When  a  crowd 
had  assembled,  a  shade  was  pulled  down  in 
the  rear  of  the  machine  bearing  the  date,  thea- 
tre and  name  of  the  picture. 


Teaser  Letter  Mailed  to  Omaha 
Doctors  on  "Dr.  Jack" 

Omaha,  Neb.— Nathan  Frudenfeld,  publicity 
man  for  the  World  Realty  Company's  string 
of  four  theatres  here,  put  over  an  extensive 
advertising  campaign  for  "  Dr.  Jack  "  at  the 
Sun  theatre.  A  "Dr.  Jack"  letterhead  was 
printed,  with  a  big  cut  of  Harold  Lloyd  at 
the  left,  with  address,  office  hours,  etc.,  the 
copy  reading: 

"  Dear  Friend : 

"  I  am  about  to  establish  offices  at  the  above 
address  to  practice  medicine  in  the  newest  and 
most  advanced  methods. 

"  Furthermore,  I  am  going  to  advertise  in 
the  Omaha  newspapers  that  I  have  '  Nature's 
Finest  Remedy '  for  the  cure  of  the  sick,  the 
near  sick  and  healthy. 

"  I  know  it  is  unethical  to  advertise.  I  know 
I  may  be  barred.  I  know  I  may  incur  the 
wrath  of  the  American  Medical  Association. 

H  Hut  I  am  willing  to  dare  these  obstacles  to 
prove  my  cure-all. 

"  1  am  sure  YOU  will  not  condemn  before 
you  investigate.  I  only  ask  for  a  fair  deal. 
1  appeal  to  you  to  help  me  help  humanity  by 
telling  your  friends  to  see  me  and  tell  your 
patients  to  tell  their  friends  that  for  their 
joy,  health  and  happiness  to  call  and  see  me 
between  the  hours  of  11  a.  m.  and  11  p.  m. 
at  the  above  address  January  6th,  to  20th. 

"  Looking  forward  to  being  of  real  service 
to  you  and  regretting  very  much  that  my 
future  appointments  only  allow  me  the  short 
stay  of  fifteen  days  in  Omaha.  I  remain, 
"  Yours  for  '  Joy,' 

"  Dr.  H.  Jack." 


I'nique  lobby  display  at   the  Rialto  theatre, 
P.    J.    Miller,    manager,    Augusta,   Ga.,  on 
"  Chasing  the  Moon  " 


702 


Motion  Picture  News 


Lip  Contest  Gets  Publicity 
for  "Trifling  Women" 

MADISON,  Wis.— A  "Lip  Contest" 
run  by  the  Wisconsin  State  Jour- 
nal was  used  by  the  Parkway 
theatre,  Madison,  to  exploit  Barbara  La 
Marr's  "Trifling  Women,"  now  being 
run  at  the  Parkway. 

A  first  prize  of  $50  was  offered  for  the 
prettiest  lips  in  Madison,  and  fifteen 
second  prizes,  consisting  of  two  tickets 
each  to  the  photoplay,  were  given. 
Three  bachelors  were  chosen  to  judge  the 
photographs  which  were  sent  in  to  the 
Journal. 

Miss  La  Marr's  photograph  was  run  as 
the  model  for  the  contest,  and  the  name 
of  the  play  was  run  in  all  the  daily  pub- 
licity on  the  contest.  The  material  pub- 
lished in  the  paper  was  written  by  the 
paper's  feature  writer  and  was  signed 
"  Lipstick." 


Front  of  the  Astor  theatre,  Xcw  York  City,  as  decorated  for  the  run  of  "  The  Third  Alarm  1 


"Broken  Chains"  Given  Heavy 
Advertising  Campign 

South  Bend,  Ind.— Manager  Reingold,  of 
the  Blackstone  theatre,  in  conjunction  with 
Walter  D.  Nealand,  Goldwynner,  put  over  a 
thorough  exploitation  campaign  recently  for 
"  Broken  Chains." 

Big  display  signs,  elaborately  painted,  were 
used,  first  for  three  days  on  both  sides  of 
interurban  car  which  plied  the  streets  contin- 
ually, and  later  against  the  side  walls  of  a 
burned  building  in  the  heart  of  the  city.  Extra 
newspaper  advertising  was  done.  A  fine 
jewelry  store  window  tied-up  was  arranged. 

In  the  lobby,  in  addition  to  cut-outs,  posters 
and  stills,  were  frames  with  the  Chicago  criti- 
cism of  M  Broken  Chains."  Frames  with  the 
criticisms  were  also  placed  in  the  lobbies  of 
the  La  Salle  and  the  Oliver  hotels  and  on 
street  corners.  Hand-painted  cards  were  used 
at  the  news  stands  and  were  hung  from  the 
trolley  span  wires. 


Potato  Stunt  Exploitation 
on  "Love  in  the  Dark" 

DULUTH,  Minn.— The  Lyric  theatre 
tied  up  with  the  Duluth  Herald  on 
"  Love  in  the  Dark,"  for  a  special 
morning  performance  for  children,  the 
price  of  admission  to  be  a  potato.  The 
potatoes,  five  bushels  of  which  were  do- 
nated by  Miss  Dana,  were  distributed 
among  the  poor  of  Duluth. 

The  stunt  was  arranged  in  the  follow- 
ing manner:  H.  N.  Azine.  manager  of 
the  Lyric  announced  in  the  columns  of 
the  Duluth  Herald  that  a  special  show- 
ig  of  "  Love  in  the  Dark  "  would  be  held 
at  his  theatre,  for  children  only,  the  ad- 
mittance charge  being  one  potato. 

Grownups  passing  the  theatre  depos- 
ited their  potatoes  for  the  poor,  although 
they  were  not  admitted  inside  the  Lyric. 
In  all,  seventy-five  bushels  of  potatoes 
were  received  and  distributed  by  Mayor 
Snively  to  needy  families. 

An  interesting  angle  which  added  to 
the  effectiveness  of  the  stunt  was  the  re- 
ceipt of  a  telegram  from  Miss  Dana,  star 
of  the  picture,  endorsing  the  "  potato 
campaign."  and  authorizing  Mr.  Azine  to 
donate  five  bushels  in  her  name.  The 
Herald  reproduced  the  telegram  and  a 
cut  of  Miss  Dana,  with  a  story  about  the 
campaign  and  her  interest  intit. 


"Oliver  Twist"  Is  Exploited 
Through  Dickens  Contest 

CALGARY,  Alta.— Allen's  Palace  the- 
atre conducted  a  Dickens  Contest 
in  connection  with  the  presentation 
of  "  Oliver  Twist." 

Contestants  were  required  to  fill  out  a 
questionnaire  in  which  they  were  to  state 
how  many  of  Charles  Dickens'  novels 
they  had  read;  give  opinions  regarding 
his  best  work;  state  whether  they  had 
read  "Oliver  Twist"  or  not;  give  an  es- 
timate of  how  many  people  would  reply 
that  they  had  read  "  Oliver  Twist,"  etc. 

The  prize  for  the  best  answer  was  a 
leather-bound  copy  of  "  Oliver  Twist " 
while  theatre  passes  made  up  various 
other  prizes.  


Fashion  Article  by  Actress  Is 
"Strangers'  Banquet"  Aid 

St.  Paul,  Minn.- — Exploitation  in  St.  Paul, 
preliminary  to  the  run  of  "  The  Strangers' 
Banquet,"  took  the  form  of  an  article  on 
women's  clothes  and  how  they  make  American 
women  the  most  beautiful  in  the  world. 

It  took  the  form  of  a  signed  article,  "  Writ- 
ten Specially  for  the  St.  Paul  News."  The 
publicity  for  the  picture  was  indirect,  as  it 
was  mentioned  but  once  in  the  article,  but  the 
name  of  Claire  Windsor  attached  to  it  was 
of  distinct  exploitational  value,  as  she  has  the 
leading  role  in  the  film.  The  article  was  pre- 
pared by  William  H.  Branch,  Minneapolis 
Goldwynner.  It  treated  of  the  psychology  of 
feminine  clothes  and  their  effect  in  bringing 
out  the  beauty  and  charm  of  the  wearer. 

The  "  text "  for  the  discourse  was  the  role 
winch  Miss  Windsor  plays  in  "  The  Strangers' 
Banauet." 


1-4* 


Manager  Perry  Spencer  of  the  Grand  theatre,  Brunswick,  Go.,  prepared  this  attractive  lobby 

display  for  "  Under  Two  Flags  " 


February  i o ,  1923 


703 


Pre-release  Reviews  of  Features 


"  Look  Your  Best  " 
Goldwyn — Six  Reels 
(Reviewed  by  Charles  Larkin) 

TO  EAT,  to  grow  fat,  to  spoil  one's  career. 
To  starve,  to  keep  thin,  to  become  a 
great  artiste.  That  is  the  choice  given  Perla 
Quaranta,  a  little  Italian  girl  portrayed  by 
Colleen  Moore,  who  is  one  day  noticed  danc- 
ing in  the  streets  by  Carlo  Bruni,  manager 
of  a  smafl  theatrical  troupe,  and  who  is  given 
the  place  of  the  chorus  lady  who  has  fallen 
to  the  temptation  of  too  many  sweets,  with 
the  result  that  the  perfect  36  has  developed 
into  an  imperfect  40  or  so.  Perla  is  a  suc- 
cess in  the  act  but  as  she  goes  from  town 
to  town,  accepting  invitations  from  Krug,  a 
stage  hand,  to  dine,  she  also  begins  to  take 
on  weight.  Krug,  maddened  at  her  cold- 
ness, when  he  makes  advances,  weakens  the 
wire  that  holds  Perla  aloft  in  a  butterfly 
stunt  and  she  falls  to  the  stage.  Krug 
thought  he  could  tell  the  folks  Perla's  avoir- 
dupois was  to  blame.  Bruni,  however, 
knocks  Krug  for  a  goal  and  gets  thirty  days 
for  his  gallantry.  However,  thirty  days  pass 
soon  in  some  jails,  and  Bruni  is  soon  out 
and  starting  a  new  ballet  with  Perla. 

And  so  it  goes.  It  isn't  much  of  a  picture 
and  there  is  a  fight  between  Perla's  mother 
and  father  which  takes  up  much  footage  and 
could  be  eliminated  much  to  the  improve- 
ment of  the  story.  In  fact,  the  dropping  of 
these  two  characters  throughout  would  not 
be  missed  in  the  least.  To  see  a  boisterous 
hurdy  gurdy  grinder  jump  from  jail  into  a 
theatre  box  in  a  dress  suit  is  not  being  done 
these  days.  There  is  a  very  artistic  ballet 
scene  toward  the  end  of  this  picture. 

This  is  not  the  best  thing  Rupert  Hughes 
has  written  and  adapted  for  the  screen. 
Neither  is  it  his  best  directed  picture.  Of 
course,  one  can't  expect  any  company  to 
continue  releasing  masterpieces  all  the  time. 
We  can't  have  a  "  Christian "  every  day. 
There  have  got  to  be  some  program  pictures 
once  in  a  while.  This  is  one.  It  will  serve 
its  purpose  and  is  suitable  for  second-class 
downtown  houses,  and  there  may  be  many 
who  may  find  much  humor  in  its  fat  and 
thin  theme — especially  those  who  are  fight- 
ing either  evil. 

The  Cast 

Perla  Quaranta  Colleen  Moore 

Carlo  Bruni  Antonio  Moreno 

Pietro  William  Orlamond 

Nella   Orpha  Alba 

Krug   Earl  Metcalfe 

Mrs.  Blitz  Martha  Mattox 

Alberto  Cabotto  Francis  McDonald 

By  Rupert  Hughes.  Directed  by  Rupert  Hughes. 
Scenario  by  Rupert  Hughes.  Photographed  by 
Norbert  Brodin. 
The  Story — Deals  with  the  horror  in  which 
some  folks  hold  plain  good  old  fat.  A  chorus 
girl  having  attained  this  terrible  state,  is  fired 
and  Perla,  a  daughter  of  Little  Italy,  is  given 
her  place  in  Bruni's  "  Butterfly  Act."  Perla 
made  good  and  went  on  the  road  with  the  show. 
She  also  went  out  to  dine  with  one  Krug  and 
began  to  put  on  flesh.  Krug,  a  disappointed 
suitor,  filed  one  of  the  wires  which  held  Perla 
aloft  in  the  butterfly  stuff.  During  the  act  she 
crashed  to  the  stage.  Bruni  beats  up  Krug  and 
gets  30  days.  Emerging  from  jail  he  starts  a 
new  ballet,  engages  Perla  and  the  two  rise  to 
,  fame. 

Classification— One  of  Rupert  Hughes'  prob- 
lem plays — the  problem  of  keeping  thin. 

Production  Highlights — Colleen  Moore's 
( characterization  of  the  role  of  the  little  Italian 
.girl.  The  crashing  of  Perla  to  the  stage  floor 
►as  a  result  of  the  villain  weakening  the  wire 
which    holds  her. 

I  Exploitation  Angles— The  title.  The  eat  and 
[grow  thin  or  fat  as  you  will  theme  offers  a 
chance  to  tie  up  with  the  health  department, 
[Y.  W.  C.  A.  women's  walking  clubs,  etc 


Louise  Fazenda  in  a  scene  from  "  Pest  of  the  Storm 
Country."    An  Edilcational-Mermaid  comedy. 

"  The  Man  Who  Waited  " 
Playgoers — Five  Reels 
(Reviewed  by  Eugene  Carlton) 

NO,  YOU'RE  wrong;  it's  not  a  love  story, 
but  a  Western.  There  is  a  love  story 
involved  in  the  plot,  as  directors  apparently 
have  come  to  the  unanimous  conclusion 
that  no  Western  is  complete  without  a  minor 
love  plot.  "  The  Man  Who  Waited  "  is  one 
of  those  stereotyped  productions  to  which 
no  rural  or  neighborhood  audience  would  ob- 
ject; yet,  aside  from  a  few  new  twists  in 
detail,  there,  visually,  is  nothing  in  the  pic- 
ture that  cannot  be  found  along  the  well 
beaten  paths  of  Western  plots. 

For  some  unknown  reason  a  story  which 
opens  with  the  son  of  a  murdered  man  roam- 
ing the  wilds  in  an  effort  to  avenge  his  father 
always  gains  a  fair  hold  on  the  interest  of 
the  average  neighborhood  audience,  and  this 
fact  has  not  been  overlooked  by  Edward  I. 
Luddy,  who  wrote  the  story  and  directed 
the  production.  Of  course,  the  girl  with 
whom  the  revenge-seeking  son  falls  in  love 
is  the  daughter  of  his  father's  slayer.  To 
be  otherwise  would  not  be  Western.  Then, 
just  to  prove  that  she  is  a  good  fellow  and 
possesses  none  of  the  traits  of  her  father, 
the  girl  files  a  location  claim  to  a  gold  bear- 
ing lode,  discovered  by  her  lover,  and  saves 
it  from  the  grasp  of  plotters. 

In  physical  thrills,  good  exterior  shots  of 
mountain  ranges  and  swift  action  there  is 
enough  merit  to  classify  the  picture  as  a 
good  Western.  The  lighting  is  good,  while 
the  continuity  is  unwavering. 

The  Cast 

Frank   Magee  Frank  Braidwood 

June  Ranee  Inez  MacDonald 

June  as  a  baby  Vonda  Phelps 

Joe  Ranee  Jay  Morley 

Sandy   ...Dan  Maines 

Black  Pete  Jack  Pierce 

Manuel   Sanchez  Joe  Bonner 

Mad  re  Sanchez  Milly  Davenport 

By  Edward  I.  Luddy.  Directed  by  Edward  I. 
Luddy.    Produced  by  Playgoers  Pictures 

The  Story — A  son  is  seeking  the  slayer  of  his 
father,  the  slayer  having  blown  up  a  mine.  He 
discovers  slayer,  fighting  with  father's  former 
partner,  but  slayer  escapes.  Son  and  father's 
former  partner  discover  gold-bearing  lode.  Son 
falls  in  love  with  daughter  of  father's  slayer, 
the  daughter  being  foster  daughter  of  people 
who  also  plotted  blowing  up  of  mine.  Foster 
parents  of  girl  discover  location  of  gold-bear- 
ing lode  of  the  son  and  seek  to  file  location 
claim  ahead  of  him,  but  the  daughter  beats  them 
to  it  and  saves  the  day  for  the  son  by  filing  a 
location  claim. 

Classification — Western  melodrama  involving 
a  love  story. 

Production  Highlights — Scene  of  Magee's  ride 
down  mountain  slope  to  file  claim  and  the 
rider's  fall  and  scene  when  mine  is  blown  up. 

Exploitation — Daring  ability  of  Frank  Braid- 
wood  as  a  rider  and  data  on  mine  explosion 
should  be  played  up. 

Drawing  Power — Suitable  for  rural,  neighbor- 
hood or  smaller  downtown  houses. 


"  A  Million  in  Jewels  " 
Brush-American  Releasing— Five  Reels 
(Reviewed  by  Laurence  ReidJ 

RESEMBLING  a  serial  in  the  adventurous 
action  and  an  old-time  melodrama  con- 
cerning its  theme,  "  A  Million  in  Jewels  "  is 
the  type  of  picture  which  has  maae  the  pro- 
gram house  popular.  J.  P.  McGowan,  who 
wrote,  directed  and  played  the  leading  role  of 
this  effort,  has  not  struck  off  anything  new. 
He  merely  gives  the  audiences  who  will  see 
this  picture  what  they  want — which  is  plenty 
of  fast-moving  incident — a  little  suspense, 
here  and  there,  a  few  physical  thrills,  tnough 
not  as  many  as  one  might  expect  with  Helen 
Holmes  in  the  cast,  and  a  first-rate  produc- 
tion which  offers  some  good  background 
against  Morro  Castle  and  riavana  harDor. 

The  idea  is  the  ancient  and  honorable  bat- 
tle of  revenue  officers  and  jewel  smugglers. 
And  to  lend  a  romantic  flavor  and  pep  it  up 
the  ringleader  of  the  crooks  is  played  by  the 
dashing  Helen.  The  picture  starts  off  show- 
ing the  agent  in  the  New  York  Custom 
House  releasing  a  pair  of  hirelings  in  the 
employ  of  the  smugglers.  He  knows  that 
they  will  hasten  to  their  employers.  The 
next  shot  is  in  Havana  waters,  with  the  ac- 
tion presenting  some  mysterious  goings  on 
between  the  smugglers,  signal  waving,  and 
what  not.  The  hero  allows  himself  to  be 
imprisoned  so  as  to  throw  the  crooks  off  the 
track  and  bobs  up  on  deck  of  a  steamer 
where  the  villains  are  carrying  on. 

The  punch  of  the  plot  involves  an  innocent 
girl  whose  candy  secretes  the  jewels.  The 
"  revenuer  "  discovers  the  trick,  but  is  frus- 
trated. After  being  tossed  into  the  sea  and 
making  his  way  to  his  superiors,  he  is  sus- 
pended. The  box  of  candy  is  brought 
through  O.  K.  But  the  villainess  exchanges 
it  for  a  box  of  real  chocolates.  The  hero 
pets  on  the  job  again,  steals  the  jewels,  ex- 
plains his  actions  to  the  innocent  girl  who 
loves  him  and  captures  the  crooks.  After 
which  he  learns  that  the  fair  smuggler  has 
loved  him  all  the  while  though  she  gives  up 
her  life  to  save  him. 

The  scenes  are  filled  with  first  rate  inci- 
dent and  manage  to  hold  the  attention  even 
though  one  is  familiar  with  the  plot  and  how 
it  will  terminate.  Perhaps  some  will  notice 
that  Elinor  Faire  hesitates  in  her  scenes  to- 
ward the  climax  as  if  waiting  for  the  direc- 
tor to  offer  suggestions.  She  halts  three  or 
four  times  in  making  her  escape.  Fair  en- 
tertainment. 

The  Cast 

Helen   Morgan  Helen  Holmes 

Burke   J.  p.  McGowan 

Sylvia  Ellis  Elinor  Faire 

Jane  Angle  Nellie  Parker  Spaulding 

George  Beresford  Charles  Craig 

William  Abbott  Leslie  J.  Casey 

Morgan   Herbert  Pattee 

Written  and  directed  by  J.  P.  -McGowan.  Pro- 
duced   by    Brush.      Released    by  American 
Releasing. 

7  he  Story — Burke,  a  revenue  agent,  is  de- 
termined to  capture  the  crafty  smugglers  of  the 
crown  jewels,  who  operate  under  Morgan,  the 
"  brains  "  behind  the  gang,  although  Helen  Mor- 
gan is  assigned  to  the  task  of  outwitting  the 
government.  Burke  has  knowledge  that  the 
smugglers  will  enter  through  a  southern  port 
from  Havana.  After  several  difficulties  in 
which  he  is  frustrated  time  and  again  and  sus- 
pended from  the  service  he  is  successful. 

Classification  —  Melodrama  concerned  with 
conflict  between  revenue  forces  and  a  band  of 
smugglers,  tinctured  with  romance. 

Production  Highlights — The  good  detail.  The 
excellent  staging. 

Exploitation  Angles — Title  suggests  a  teaser 
campaign.  Might  co-operate  with  local  editor 
to  feature  stories  of  smuggled  jewels,  etc.  Play 
up  McGowan  and  Helen  Holmes. 

Drawing  Pozver — Best  suited  for  second  class 
downtown  houses. 


704 


Motion  Picture  News 


"  Poor  Men's  Wives  " 
Preferred-Al  Lichtman— 6700  Feet 
(Reviewed  by  Laurence  Reid) 

THIS  picture  is  a  sort  of  sequel  to  the 
producers'  "  Rich  Men's  Wives,"  and 
from  the  subject  matter  involved  it  might 
be  cut  from  the  same  cloth— the  only  differ- 
ence being  that  the  earlier  release  did  not 
contrast  the  sordid  side  of  life.  It  is  an  am- 
bitious effort  to  make  capital  of  a  moral — 
that  the  every  work-a-day  family  should  be 
content  to  be  humble  and  not  strive  to  imi- 
tate the  manners  of  the  rich. 

"  Rich  Men's  Wives  '  showed  a  wealthy 
man  turning  his  wife  out  of  home  for  being 
over-friendly  with  a  tango  artist;  "Poor 
Men's  Wives"  shows  a  hard-working,  rough 
and  ready  taxi  driver  turning  his  wife  out  of 
doors  for  robbing  him  to  pay  for  a  gown 
which  their  children  ruined— the  gown  hav- 
ing been  sent  on  approval  that  it  might  be 
worn  by  the  pleasure-loving  wife  at  a  lavish 
ball.  A  good  deal  of  the  picture  is  given  up 
to  moralizing  and  it  often  appears  illogical. 
Yet  in  its  favor  are  some  effective  touches 
emphasizing  the  craving  of  the  poor,  down- 
trodden wife  to  share  the  fortunes  of  the 
rich. 

The  authors  have  presented  nothing  new, 
nor  has  the  director  in  his  treatment  of  the 
theme,  yet  the  picture  maintains  the  interest 
because  of  the  incident  and  color.  Color? 
There  is  a  rich  amount  of  it  in  the  ball  epi- 
sode, which  is  one  of  the  best  individual 
scenes  which  have  come  to  the  screen  in 
some  time.  We  might  say  that  it  doesn't 
exactly  fit  the  story— we  might  say  that  it 
more  properly  belongs  in  "  Rich  Men's 
Wives";  nevertheless  it  points  the  way  to 
a  melodramatic  conflict  when  the  taxi-driver 
discovers  that  his  wife  has  been  there  and 
misunderstands  the  situation  enough  to  turn 
her  out.  The  plot  develops  that  the  heroine 
and  the  wife  of  the  rich  bounder  are  chums. 
The  latter  envies  the  poor  girl  because  she 
has  complete  possession  of  her  husband,  a 
man  who  delights  in  playing  with  feminine 
hearts.  It  is  an  effective  scene  which  shows 
the  poor  wife's  children  ruining  her  dress, 
thus  precipitating  a  more  or  less  convincing 
climax  and  moral. 

Barbara  La  Marr  as  the  chauffeur's  wife 
appears  genuine  except  in  a  few  fleeting 
moments  when  she  is  called  upon  to  over- 
act. David  Butler  is  convincing  as  the  hus- 
band, while  Betty  Francisco  and  Richard 
Tucker  as  the  rich  people  are  always  in 
character.  The  picture  is  well  staged  and  has 
a  definite  audience  appeal. 

The  Cast 

Laura  Bedford,  afterward  Laura  Maberne 

Barbara  La  Marr 

Jim   Maberne  David  Butler 

Claribel   Betty  Francisco 

Richard  Smith-Blanton  Richard  Tucker 

Apple  Annie  ZaSu  Pitts 

The  Heavenly  Twins  Muriel  McCormac 

Mickie  McBan 

By  Agnes  Christine  Johnston  and  Frank  Dazcy. 
Directed  by  Gasnier.  Produced  by  Preferred. 
Released  by  Al  Lichtman. 

The  Story — Laura  marries  taxi-driver;  Clari- 
bel marries  a  wealthy  man  about  town.  The 
poor  man's  wife  is  happy  with  her  husband  and 
children  until  her  friend  arouses  her  envy  with 
her  luxuries.  Laura  gets  a  gown  on  approval 
from  store  to  wear  at  lavish  ball  and  her  chil- 
dren ruin  it.  Unable  to  pay  for  it  she  steals 
from  her  husband's  earnings  and  is  ejected  from 
home.  The  taxi-driver  eventually  learns  of  his 
wife's  sincerity  and  forgives  her. 

Classification — Drama  of  triangle  situations 
showing  contrast  between  wealth  and  poverty. 
Moral  emphasized. 

Production  Highlights. — The  acting  of  the  four 
principals.  The  hall  scene.  The  climax  when 
taxi-driver  distrusts  his  wife.  The  incident  per- 
taining to  ruination  of  dress. 

Exploitation  Angles — The  title  suggests  a 
campaign.  Also  a  prologue  might  feature  a 
dance  suggestive  of  the  moth  and  the  flame. 
Also  might  present  a  fashion  parade. 

Drawing  Power — A  good  audience  picture  for 
most  any  house. 


Scene  from  the  Universal  Chapter  Play  "  Around  the 
World  in  Eighteen  Days." 

"The  Wolf's  Fangs" 
Producers  Security — Five  Reels 
(Reviewed  by  Laurence  Reid  I 

THE  North  country  is  the  background 
tide  and  according  to  the  title  one  may 
expect  to  see  considerable  play  with  the  knife. 
It  does  not  disappoint  in  this  respect,  tor 
French  Canadians  wage  their  battles  with  it. 
The  plot  is  orthodox  since  it  presents  a  villain 
known  as  the  "  Wolf."  Eugene  Waitsr  started 
tnis  fashion  when  he  wrote  the  play  of  that 
name.  So  the  Canuck  after  big  game — 
whether  the  stakes  are  women  or  tbe  ani- 
mals which  furnish  expensive  furs — is  in- 
variably called  the  "  Wolf." 

But  this  story  uncovers  a  new  twist. 
Actually  the  hero  gets  the  worst  of  it  for  a 
time.  He  is  captured  by  the  villain  and  tied 
to  a  kitchen  chair  in  the  cabin.  Wuh  him  out 
of  the  way,  the  desperado  is  free  to  marry  the 
girl.  And  the  bonds  are  tied  with  the  sanction 
of  the  priest.  You  will  rub  your  eyes  in  see- 
ing this  surprise.  The  author  has  gotten  away 
from  the  beaten  track  thus  far  in  an  attempt 
to  be  original.  These  tales  must  have  conflict. 
Well,  there  is  plenty  of  it.  The  action  unfolds 
the  triangle  in  another  way,  too.  You  will 
find  the  villain's  wronged  sweetheart  and  her 
devoted  admirer  on  the  job  to  frustrate  the 
scamp.  So  the  admirer  kills  him.  Then  the 
heroine,  now  a  widow,  effects  the  release  of 
her  lover  and  the  same  priest  without  arguing 
the  pros  and  cons  of  the  matter,  unites  them. 
There  you  have  it  in  a  nutshell. 

It  is  a  raw,  crude  melodrama,  yet,  because 
of  its  primitive  action,  it  is  going  to  make  the 
red-blooded  boys  and  girls  sit  up  and  take 
notice.  Most  of  them  will  like  Nancy  Deaver's 
portrayal  of  the  heroine  and  will  be  fairly 
satisfied  with  Wilfred  Lytell  as  the  hero. 
Life  is  supposed  to  blend  with  nature's  vivid 
backgrounds  in  the  North  country.  In  this 
respect  the  picture  is  consistent. 

The  high  spots  of  the  feature  are  found  in 
the  atmospheric  exteriors — and  the  fact  that, 
for  once,  the  hero  takes  the  count.  At  that, 
the  author  may  have  come  far  nearer  the 
truth  than  most  people  who  enjoy  triumphant 
virtue  suspect.  A  stark-naked  title  adorning 
a  stark-naked  melodrama. 

The  Cast 

Austin   Rockford  Wilfred  Lytell 

Yvonne  Beauvis  Nancy  Deaver 

Henry  Beauvis  Charles  Macey 

Jules  Lafleur  Walter  D.  Greene 

Florette   Racine  Manila  Martin 

Jacques  Garnier...  Berthold  Crawford 

By  Marion  Brooks.    Directed  by  Oscar  Apfel. 

The  Story — French  Canadian  villain  known 
as  the  "Wolf"  is  determined  to  have  the 
girl  of  his  heart.  He  manages  to  capture  the 
hero  and  keep  him  out  of  the  way  while  he  mar- 
ries the  girl  with  the  sanction  of  the  priest. 
However,  the  "  Wolf's "  discarded  sweetheart 
and  the  latter's  devoted  lover  upset  the  villain's 
plans.  The  suitor  kills  him  whereupon  the 
widow  is  made  happy  with  the  hero. 

Classification — Melodrama  of  familiar  plot 
laid  in  French  Canada.  Hero  and  villain  in  a 
battle  for  the  girl. 

Production  Highlights — Nancy  Deaver's  ap- 
pealing performance.    The  exteriors. 

Exploitation  Anglcs^-M'ight  put  out  a  teaser 
lampaign  using  the  title  and  a  drawing  of  a 
wolf's  head  for  copy.  Play  it  up  as  vital  story 
of  the  North.  Suggests  atmospheric  lobby  dis- 
play if  you  care  to  go  in  for  it. 

Drazving  Poiver— Second  and  third  class  down 
town  houses. 


"  Adam  and  Eva  " 
Cosmopolitan-Paramount — Eight  Reels 
(Reviewed  by  Charles  Larkin) 

AFTER  all,  it's  in  the  way  you  produce  it. 
Here  Cosmopolitan  ha^  cakea  an  aver- 
age story,  spilled  a  fortune  on  its  trans- 
plantation to  the  shadow  stage,  and  still  an- 
other fortune  on  gowns  to  adoin  the  star, 
Marion  Davies;  assembled  a  cast,  each  mem- 
ber of  which  is  an  ideal  type  for  the  part 
given  and  then  as  a  climax  engaged  that 
master  of  scenic  background,  Joseph  Urban, 
to  put  on  the  finishing  touches.  The  result 
is  highly  satisfying. 

Most  folks  are  familiar  with  the  story, 
which  enjoyed  a  long  and  successful  stage 
career.  It  is  a  tale  that  is  rich  in  comedy  ap- 
peal and  Cosmopolitan  is  to  be  congratulated 
for  having  selected  Tom  Lewis  for  the  role 
of  James  King,  the  Wall  street  broker  whose 
family's  extravagance  almost  brings  about 
his  ruin,  who  has  a  daughter  expert  in  tae 
spending  of  hard  earned  money,  who  puis 
an  employe  in  his  place  to  take  care  of  his 
offspring,  and  then  hies  himself  to  South 
America  to  recuperate.  While  he's  gone  the 
employe  reforms  the  whole  family — by  al- 
lowing the  "  news  "  to  "  leak  out ."  that  the 
old  man  is  ruined,  and  forcing  them  all  down 
on  the  farm — to  work. 

The  story  gives  Marion  Davies  an  oppor- 
tunity to  startle  picture  audiences  with 
gowns,  jewels  and  expensive  motor  cars.  She 
takes  full  advantage  of  carte  blanche  on  the 
money  bags.  T.  Roy  Barnes  as  the  live 
wire  employe  who  is  given  the  role  of 
"  Father  "  during  the  old  man's  absence  lends 
admirable  support  to  the  star. 

The  big  feature  of  this  production  is  its 
scenic  mounting,  both  interior  and  exterior. 
There  is  one  series  of  brilliant  views  show- 
ing a  garden  party  which  develops  into  a 
Venetian  fete.  The  climax  comes  in  a 
pageant  that  will  bring  the  "  Ah's "  and 
"  Oh's "  of  surprise  from  most  audiences. 
Robert  Vignola's  good  direction  is  in  evi- 
dence at  all  times. 

The  Cast 

Eva  King  Marion  Davies 

James  King  -Tom  Lewis 

Adam  Smith  T.  Roy  Barnes 

Uncle  Horace  William  Norris 

Lord  Andrew  Gordon  Percy  Ames 

Dr.  Delamater  William  Davidson 

Adapted  from  the  play  by  Guy  Bolton  and 
George  Middleton.  Directed  by  Robert  Vignola. 
Scenario  by  Luther  Reed.  Photographed  by 
Harold  Wenstrorri. 
The  Story — James  King  finds  that  his  daugh- 
ter and  her  useless  friends  are  eating  away  the 
family  fortune.  He's  disgusted  as  the  bills  bury 
him.  He  puts  an  employe  in  charge  of  every- 
thing and  goes  to  South  America.  The  em- 
ploye finding  that  he  is  powerless  to  stop  the 
flow  of  money  outward,  tells  the  guests  at  a 
brilliant  garden  fete  that  Dad  is  broke.  It's  a 
fib,  but  it  has  its  effect.  It  all  ends  with  the 
gang  going  to  a  farm,  getting  busy  and  making 
good  and  Eva  finding  her  Adam  in  the  em- 
ploye. 

Classification — Pure  farce  comedy  that  is  not 
without  its  appeal  because  of  its  elaborate  set- 
ting. 

Production  Highlights — The  gorgeous  gowns 
worn  by  Miss  Davies.  The  humor  which  Tom 
Lewis  draws  out  of  the  role  of  James  King. 
T.  Roy  Barnes  as  "  Father."  The  brilliant  set- 
tings by  Joseph  Urban,  especially  the  Venetian 
Garden  scene.  The  snappy  and  well  worded 
subtitles  which  add  much  to  the  enjoyment  of 
the  picture. 

Exploitation  Angles — Marion  Davies  has  been 
widely  heralded  as  the  star  of  "  When  Knight- 
hood Was  in  Flower."  Therefore  play  up  her 
name  big  in  all  advertising  and  theatre  front 
displays.  The  title  suggests  tie-ups.  So  do  Miss 
Davies'  elaborate  gowns.  Photographs  of  them 
in  connection  with  a  fashion  store  display  should 
be  easy  to  put  over. 

Drazving  Pozvcr — This  one  should  be  accept- 
able in  first  run  houses  in  the  larger  cities  and 
because  of  its  light  comedy  should  be  well  re- 
ceived. 


February  i  o  ,  1923 


705 


"  The  Love  Letter  " 
Universal — 4426  Feet 
(Reviewed  by  Laurence  ReidJ 

BACK  to  the  type  of  story  in  which  Gladys 
Walton  is  at  her  best,  the  Universal  star 
has  in  "The  Love  Letter"  a  picture  which 
contains  all  the  earmarks  of  success.  It 
carries  not  only  a  line  of  action  which  offers 
adventure,  but  is  embroidered  with  a  neat 
little  romance  inspired  through  a  mash  note. 
What  happens  here  could  reasonably  happen 
when  hearts  are  young  and  adventure  calls. 

Gladys  Walton  can  play  the  shop  girl  to 
the  life— and  not  exaggerate  the  type.  And 
she  will  intrigue  you  as  a  romantic  worker 
in  an  overall  shop  who  tucks  away  a  mash 
note  in  a  pair  of  overalls  which  eventually 
reach  a  young  blacksmith  in  a  small  ham- 
let. The  latter's  friends  send  back  a  reply, 
the  contents  of  which  read:  "I  am  worth  a 
million  dollars,  and  I  want  to  get  married 
quick."  But  the  girl,  inadvertently,  shows  the 
note  to  her  tough  and  crooked  sweetheart. 
He  dominates  her  because  she  fears  him  and 
is  forced  to  play  the  part  of  a  "  plant "  in  a 
bold  robbery  of  a  modiste  shop. 

There  is  some  good  incident  exposed  here 
and  the  atmosphere  is  first  rate.  The  girl 
has  her  wits  about  her  when  the  police  get 
on  the  job  and  passes  herself  off  as  one  of 
the  dummy  figures  on  display.  The  tough 
youth  is  sent  up  the  river  and  our  heroine 
packs  her  grip,  puts  on  her  Sunday  dress  and 
beats  it  for  the  blacksmith's  village.  She 
conquers  him  in  no  time  and  not  being  a 
bad  girl  there  is  no  striving  toward  her  re- 
demption. A  marriage  is  performed  and  the 
baby  brings  further  happiness  and  everything 
is  looking  rosy  until  the  shadow  from  the 
past  appears.  The  toughie,  having  served  his 
term,  arrives  to  take  her  back  with  him.  He 
has  his  "  gat "  in  his  coat  pocket  and  the 
girl,  knowing  his  desperate  character,  saves 
her  husband  by  declaring  her  love  for  the 
crook.  It  is  a  bluff  but  it  works,  especially 
when  the  crook  sees  her  bidding  the  baby 
good-bye.  Having  drawn  the  figure  of  a 
Madonna  when  he  was  a  good  church  mem- 
ber, the  appeal  of  the  mother  and  the  babe 
influences  him  to  go  straight. 

There  it  is  in  a  nutshell— not  much  origi- 
nality, but  packing  a  lot  of  human  interest 
and  lifelike  touches — to  say  nothing  of  hu- 
morous moments.  George  Cooper  is  excel- 
lent as  the  crook. 

The  Cast 

Mary  Ann  McKee  •  Gladys  Walton 

Kate  Smith  Fontaine  Le  Rue 

Red  Mike  George  Cooper 

Bill   Carter  Edward  Hearne 

Rev.   Halloway  Walt  Whitman 

Mrs.  HoUoway  Alberta  Lee 

M.s.   Carter  Lucy  Donohue 

By  Bradley  King.    Scenario  by  Hugh  Hoffman. 
Directed  by  King  Baggot.    Photographed  by 
Victor  Milner,  Produced  by  Universal. 

The  Story — Girl  in  overall  factory  sends  mash 
note  in  pair  of  overalls  which  eventually  reach 
blacksmith  in  farming  community.  She  is  un- 
der the  domination  of  a  young  crook  and  after 
helping  him  engineer  a  robbery  for  which  he  is 
caught  and  sent  to  prison,  the  girl  leaves  the 
city  and  goes  to  the  blacksmith's  town.  She 
wins  his  love  and  marries  him  and  is  happy  until 
the  crook,  released  after  serving  his  term,  comes 
to  take  her  back.  She  bluffs  her  way  out  and 
finds  happiness  with  her  husband  and  the  crook 
goes  straight. 

Classification — Crook  melodrama  balanced 
with  romance — on  the  "  Turn  to  the  Right " 
theme. 

Production  Highlights — The  atmosphere  of 
the  slums.  The  scene  when  the  girl  poses  as  a 
dummy  model.  The  scene  when  she  arrives 
in  the  small  town.  The  climax  when  the  crook 
would  take  her  back  with  him. 

Exploitation  Angles — Story  suggests  a  live 
campaign  built  around  title  and  the  idea  of  mash 
notes  inspiring  romance.  Play  up  Gladys  Wal- 
ton as  having  an  ideal  picture  for  her  talent 
here. 

Drawing  Power — Good  for  any  second  class 
and  neighborhood  house  anywhere.  Also  suit- 
table  for  small  town  houses. 


-J  f 


Scene  from  "  Some  Service,"  Universal  one  reeler. 

44  Money,  Money,  Money  " 
B.  P.  Schulberg-First  National — 
5995  Feet 
(Reviewed  by  Laurence  Reid) 

SMALL  TOWN  snobberies  will  doubtless 
be  familiar  to  enough  people  in  the  coun- 
try to  insure  a  realistic  appeal  for  this  pic- 
ture in  many  theatres.  There  are  some 
beautiful  sets,  a  fairly  thrilling  climax  of  an 
automobile  ride  through  a  storm  and  a  few 
whimsical  touches  in  the  direction.  As  for 
Woodrow  Wilson's  favorite  actress — well, 
she  has  lost  nothing  in  the  way  of  pulchri- 
tude. 

With  this  said  it  must  be  added  that 
"  Money,  Money,  Money  "  is  a  relapse  from 
the  promises  established  by  the  star's  re- 
cent pictures,  "  White  Shoulders  "  and  "  The 
Woman  Conquers."  It  is  not  that  the  new- 
est release  is  without  appeal,  but  rather  that 
the  other  two  features  seemed  at  least  to 
have  brought  Miss  MacDonald  out  of  the 
ranks  of  mediocrity  into  which  she  has 
slumped  again  in  this  offering.  It  will  doubt- 
less pass  as  a  pleasing  offering  where  the 
star  is  popular.  However,  it  will  not  live 
up  to  expectations  if  unusual  promises  are 
made  for  it. 

It  is  a  program  picture  of  average  quali- 
ties— nothing  more — presenting  as  it  does 
average  acting  and  an  artificial  story  that 
misses  fire  more  often  than  it  strikes  it.  Miss 
MacDonald  has  been  so  accustomed  to  being 
screened  in  beautiful  clothes  that  it  is  in- 
teresting to  note  that  she  can  be  almost,  but 
not  quite,  as  beautiful  in  the  gowns  of  a 
retail  merchant's  daughter.  The  difference 
becomes  noticeable  when,  as  the  inheritor  of 
a  small  fortune,  her  father  is  able  to  dress 
her  becomingly.  Something  of  a  play  is 
made  on  doughnut  making  in  developing  the 
love  story  and  this,  together  with  the  charm 
of  the  star,  are  the  points  of  appeal  to  be 
made  to  the  public.  The  attempts  to  inject 
comedy  by  showing  the  newly  rich  father 
making  his  faux  pas  in  society  do  not  be- 
long. There  is  no  subtlety  attached  to  the 
development  of  it. 

As  a  whole  the  story  is  obvious.  The  star 
manages  to  retain  her  poise  so  that  after  an 
all-night  drive  through  a  torrential  down- 
pour she  is  still  immaculate  to  fly  into  her 
lover's  arms  in  the  morning. 

The  Cast 

Priscilla   Hobbs  Katherine  MacDonald 

George  C.  Hobbs  Carl  Stockdale 

Mrs.   Hobbs  Frances  Raymond 

Lennie  Hobbs  Paul  Willis 

Mr.  Carter  Herschel  Mayall 

Mrs.  Carter   Brenda  Fowler 

Caroline  Carter  Margaret  Loomis 

J.  J.  Grey  •  Charles  Clary 

Reggie  Grey  Jack  Dougherty 

By  Larry  Evans.    Scenario  by  Hope  Loring. 
Directed  by  Tom  Forman.    Released  by  First 
National. 

The  Story — Treats  of  small  town  snobbery. 
The  poor  family  becomes  rich  and  the  haughty 
aristocratic  family  which  snubs  them  endeavors 
to  make  amends.  A  banker  aids  a  manufacturer 
in  getting  a  poor  man's  business  at  a  reduction. 
He  tries  to  put  over  a  fake  inheritance  deal 
which  turns  out  to  be  insignificant,  but  the  tables 
are  turned  eventually  when  the  banker's  son 
marries  the  poor  girl. 

Classification — Society  drama  revealing  con- 
flict of  wealth  and  poverty. 

Production  Highlights — The  auto  scene.  The 
The  climax.  The  beauty  of  the  star. 

Exploitation  Angles — This  title  suggests  a 
snappy  teaser  campaign.  You  might  co-operate 
with  banks,  etc.    Suggests  ballyhoo  stunts. 


"Java  Head" 

Paramount — Eight  Reels 

(Reviewed  by  Charles  Lark-in) 

«(")H,  EAST  is  East,  and  West  is  West, 
^— '  and  never  the  Twain  shall  meet,"  sang 
Kipling  in  his  ballads,  and  on  this  theme 
have  been  constructed  no  end  of  film  and 
stage  plays,  but  to  George  Melford  goes  the 
honor  of  placing  on  the  silver  sheet  a  ver- 
sion off  the  beaten  path,  a  masterful  adapta- 
tion of  Joseph  Hergesheimer's  Saturday 
Evening  Post  story.  This  production  will 
create  no  end  of  comment.  It  is  the  climax 
of  Melford's  career  as  a  director.  It  is  the 
making  of  Leatrice  Joy.  It  is  a  scenic  de- 
light, most  of  the  feature  having  been  staged 
in  quaint  old  Salem,  the  New  England  coast 
and  the  historic  locale  of  the  book.  It  is 
a  picture  that  boasts  a  cast  of  unusual  ex- 
cellence. We  recall  few  productions  where- 
in is  set  forth  such  a  wealth  of  character 
paintings. 

Leatrice  Joy's  unique  portrayal  is  nothing 
less  than  a  personal  triumph  for  the  star. 
Had  she  been  a  native  princess  she  could  not 
have  been  better.  But  it  is  only  one  of  the 
fine  bits  of  acting.  Jacqueline  Logan,  Ray- 
mond Hatton.  George  Fawcett,  Frederick 
Strong,  Albert  Roscoe  and  Rose  Tapley  give 
convincing  performances. 

The  real  Salem  exteriors  are  a  delight  to 
the  eye,  as  are  the  correct  old  New  England 
interiors  and  costumes.  The  Chinese  set- 
tings are  elaborate,  well  staged  and  colorful. 
The  great  care  given  to  detail  is  evident 
throughout.  The  picture  shows  an  utter  dis- 
regard for  expense. 

Of  moments  dramatic  there  is  a  full  quota 
and  these  are  recorded  in  a  vivid  manner. 
The  climax  showing  the  breaking  down  of 
Edward  Dunsack's  dope-crazed  mind,  the 
visit  of  Taou  to  Nettie's  sickbed  and  her  tak- 
ing of  her  own  life  by  swallowing  an  over- 
dose of  opium  pellets  just  as  the  pipe  dere- 
lict is  about  to  attack  her,  sends  the  picture 
over  with  flying  colors.  The  photography 
is  flawless,  the  subtitles  intelligently  written 
and  artistically  mounted.  The  scenario  by 
Waldemar  Young  is  excellent  and  shows  a 
deep  reverence  for  the  original  story.  "  Java 
Head  "  will  probably  rank  as  one  of  the  best 
things  Paramount  will  offer  this  year.  It 
should  find  a  welcome  where  high  class  pro- 
ductions are  appreciated. 

The  Cast 

Taou  Yen  Leatrice  Joy 

Netie  Vollar  Jacqueline  Logan 

Jeremy  Ammidon  Frederick  Strong 

Gerrit  Ammidon  Albert  Roscoe 

William  Ammidon  Arthur  Stuart  Hull 

Rhoda  Ammidon  Rose  Tapley 

Laurel  Ammidon  Violet  Axelle 

Sidsall  Ammidon...  Audrey  Berry 

Camilla  Ammidon  Polly  Archer 

Barzil  Dunsack  George  Fawcett 

Edward  Dunsack  Raymond  Hatton 

By  Joseph  Hergesheimer.  Directed  by  George 
Melford.      Scenario    by    Waldemar  Young. 
Photography  by  Bert  Glennon 

The  Story — Believing  that  a  quarrel  between 
his  father  and  the  grandparents  of  his  sweet- 
heart has  destroyed  all  possible  chance  of  future 
happiness,  Gerrit  Ammidon  sets  sail  for  Shang- 
hai. There  he  becomes  mixed  up  in  an  attack 
on  a  Manchu  princess,  whom  he  marries  to  save 
from  death.  He  returns  to  his  Salem  home  with 
his  Chinese  bride.  His  old  sweetheart  is  heart- 
broken Nettie,  the  sweetheart  is  injured  and 
Gerrit  is  persuaded  to  visit  her.  He  confesses 
his  love.  The  Chinese  girl  learning  of  the  great 
love  between  the  two,  takes  her  own  life. 

Classification — An  unusual  screen  painting  of 
the  "  East  Is  West  "  type  of  story,  filled  with  col- 
orful character  portrayals. 

Production  Highlights — The  work  of  Leatrice 
Joy  as  Taou  Yen  and  the  fine  supporting  cast. 
The  wonderful  settings  in  the  exact  locale  of  the 
story.    The  Chinese  settings.    The  arrival  of 

Exploitation  Angles — Dress  your  ushers  in 
Chinese  costumes.  Decorate  your  lobby  in 
Oriental  style.    Put  on  an  atmospheric  prologue. 

Drawing  Power—  Should  be  a  big  drawing 
card  anywhere,  anytime. 


706 


Motion  Picture  News 


Bull  Montana  as  he  appears  in  "  Rob 
"Em   Good,"   Metro,  a  Hunt  Stromberg 
production. 


"  The  Challenge  " 
American  Releasing  Corp. — 5  Reels 
(Reviewed  by  Eugene  Carlton) 

CONTRARY  to  the  popular  supposition 
conveyed  by  the  title,  "  The  Challenge  " 
is  a  bloodless,  fightless  production  that  car- 
ries a  good  moral.  There  is  a  love  story,  to 
be  sure,  but  there  is  no  challenging  between 
the  lovers.  In  fact,  all  the  challenging  is 
done  within  the  cerebral  hemispheres  of  one 
man,  the  unlucky  suitor  who  challenges  his 
own  conscience  in  the  face  of  the  weakness 
of  his  rival.  The  plot  has  been  done  before, 
but  there  are  just  enough  new  angles  to  the 
picture  to  wipe  out  the  memory  of  any 
former  theme. 

The  natural  settings  in  the  Adirondacks 
during  the  Winter  add  greatly  to  the  at- 
tractiveness of  the  production,  as  well  as 
bolster  up  the  realism  of  the  plot.  When 
rival  lovers  are  alone  together  in  perilous 
mountains  there  usually  is  a  series  of  hack- 
neyed plotting  against  the  life  of  the  "  other 
fellow,"  but  although  there  is  some  of  this 
element  in  "  The  Challenge,"  it  is  easy  to 
overlook,  as  the  real  plot  reveals  the  strong 
moral  character  of  the  loser  for  the  heroine's 
hand. 

When  the  scene  is  shifted  back  to  New 
York  the  general  trend  of  the  production  is 
over  well  beaten  paths,  a  wealthy  admirer  of 
a  poor  artist's  wife  scheming  to  effect  a  sep- 
aration by  the  same  methods  that  already 
are  worn  ragged.  But,  in  view  of  the  fact 
that  when  this  wealthy  admirer  obtains  the 
opportunity  he  has  sought,  only  to  challenge 
his  conscience  and  refuse  to  take  advantage 
of  a  down-and-out  rival,  the  weaker  points 
of  the  production  readily  can  be  forgotten. 

The  Cast 

Barbara  Hastings  Dolores  Cassinelli 

Stanley  Roberts  Rof  La  Rocque 

Ralph  Westley  Warner  Richmond 

Peggy  Royce  De  Sacia  Moores 

Mr.    Hastings   Frank  Norcross 

Mrs.  Hastings  Jane  Jennings 

Directed  by  Tom  Terriss.    By  Star  Productions, 
Inc.    Photographed  by  Hal  Sintzenich. 

The  Story — Two  men  in  love  with  girl,  who  is 
hostess  of  mountain  resort,  one  a  banker  and 
the  other  an  artist.  The  artist  marries  the  girl, 
but  after  returning  to  New  York  the  banker 
seeks  to  separate  them  by  anonymously  purchas- 
ing one  of  his  pictures,  causing  the  artist  to 
spend  money  freely,  thereby  ruining  himself. 
The  banker  buys  the  mountain  resort  and  offers 
the  girl  her  former  position.  She  accepts  but 
remains  true  to  her  husband,  and  the  banker, 
realizing  his  mistake,  sends  artist  to  join  his 
wife. 

Classification — A  love  story,  mixed  with  ad- 
venture. 

Production  Highlights — Beautiful  scenes  in 
Adirondacks  and  scene  where  banker  decides 
against  his  own  plotting  desires. 

Exploitation  Angles — Lobby  can  be  decorated 
to  resemble  the  porch  of  a  mountain  resort.  The 
scenic  attraction  of  the  production  should  be 
featured. 

Drawing  Pozver — A  wide  appeal.  Should  go 
good  in  large  or  small  houses  if  properly  ex- 
ploited. 


"  What  a  \^  ife  Learned  " 
Inee-First  ^National — Six  Reels 
(Reviewed  by  Laurence  Reid) 
\  [  ARITAL    misunderstanding    forms  the 
1VJ  central  idea  of  this  picture  which  solves 
nothing.    In  fact,  the  story  doesn't  disclose 
a  thing  which  would  lead  the  wife  to  realize 
that  she  has  learned  a  few  points  about  mari- 
tal fidelity.     Furthermore   the  tale  doesn't 
give   the  spectator  any  chance  to  use  his 
imagination.    And  he  will  possibly  condemn 
the  husband  in  the  case  as  utterly  stupid. 

The  plot  is  arbitrarily  developed  and  one 
knows  for  a  certainty  just  how  every  scene 
and  incident  will  be  treated.  Lacking  the 
value  of  surprise  one  becomes  more  inter- 
ested in  the  characterization.  It  must  be 
said  that  John  Bowers  as  the  husband,  Mil- 
ton Sills  as  the  other  man  and  Marguerite 
De  La  Motte  as  the  wife  do  all  that  is  pos- 
sible with  their  assignments. 

The  husband  and  wife  carry  on  a  few 
tiffs.  She  is  eager  for  a  career,  yet  she 
would  search  for  happiness  in  matrimony. 
Her  book  is  published  and  a  dramatist  sees 
possibilities  in  it  for  a  play.  As  a  result  the 
young  couple  move  to  the  city,  where  the 
wife  may  collaborate  with  the  playwright. 
The  husband  takes  up  a  menial  position  and 
lurks  in  the  background  until  they  disagree 
about  going  on  to  New  York  to  see  the  play 
produced.  So  he  returns  to  the  West  and 
tackles  an  engineering  job.  The  scenes  are 
mostly  repetitious  and  the  conflict  between 
husband  and  wife  soon  taxes  one's  patience. 

The  triangle  is  faintly  suggested  when  the 
dramatist  accompanies  the  wife  West.  And 
here  comes  the  melodramatic  climax.  They 
arrive  just  as  the  dam  is  swept  away  by  a 
heavy  storm.  The  husband,  to  provide  his 
wife  with  happiness  and  thinking  that  she 
loves  the  playwright,  risks  his  life  to  save 
the  other,  but  fortunately  both  men  are 
saved.  After  which  the  wife  appreciates  that 
a  husband's  love  is  more  valuable  than  a 
career. 

The  story  carries  some  hokum  which  runs 
true  to  form.  For  instance — the  other  man, 
out  of  gratitude  for  having  his  life  saved,  in- 
forms the  husband  that  his  wife  loves  him. 
Which  accounts  for  hubby's  stupidity  in  not 
realizing  it  before.  The  scenes  are  broadly 
planted  for  the  most  part — so  that  one  knows 
just  what  to  expect.  The  story  is  not  con- 
vincing because  of  the  weak  situations  which 
bring  on  the  incompatibility  of  the  husband 
and  wife. 

The  Cast 

Jim  Russell  John  Bowers 

Rudolph  Martin  Milton  Sills 

Sheila  Dome  Marguerite  De  La  Motte 

Esther  Russell  Evelyn  McCoy 

Tracy  McGrath  Harry  Todd 

Maggie  McGrath  Aggie  Herring 

Lillian  Martin  Francelia  Billington 

Percy  Bertram  Johns 

Terry   Ernest  Butterworth 

Maxneld   John  Steppling 

By  Bradley  King.    Directed  by  John  Griffith 
Wray.   Produced  by  Thomas  H.  Ince.  Released 
through  First  National. 

The  Story — Husband  and  wife  misunderstand 
one  another — the  wife  developing  a  career  as 
novelist  and  playwright,  while  the  husband  fol- 
lows her  to  the  city  where  her  story  is  to  be 
dramatized.  They  drift  apart  and  the  husband 
turns  to  engineering  projects.  The  wife  re- 
turns to  the  West  accompanied  by  the  dramatist. 
The  two  men  are  caught  when  the  dam  breaks 
and  the  husband  risks  his  life  to  save  the  other, 
thinking  that  it  means  his  wife's  happiness.  She 
learns  however,  that  she  loves  her  husband. 
Both  are  saved. 

Classification  —  Domestic  drama  which  ap- 
proaches a  triangle  without  developing  into  one. 
Career  versus  married  life  furnishes  theme. 

Production  Highlights — The  mechanical  side 
of  picture,  photography,  staging  being  O.  K. 
Good  work  of  cast. 

Exploitation  Angles — Might  start  a  campaign 
based  upon  theme  showing  that  a  wife  cannot 
accept  a  career  and  be  a  good  wife  at  the  same 
time.    Play  up  three  leading  players. 

Draining  Pozvcrs — Suitable  for  neighborhood 
houses. 


A  scene  from  "Tansy,"  Alma  Taylor,  the  shepherdess. 
A  Burr-Nickle  production 


"  The  Man  and  the  Moment " 
Playgoers — Five  Reels 
(Reviewed  by  Eugene  Carlton) 
T  N  BEAUTIFUL  exteriors  of  English  land- 
J-  scapes  "  The  Man  and  the  Moment "  is  a 
treat,  but  that  is  all  that  can  be  said  of  the 
production  as  far  as  larger  first  run  possi- 
bilities are  concerned.  A  few  minutes  after 
the  reel  has  been  started  the  climax  of  the 
story  is  self  evident  and  the  suspense  is  woe- 
fully weak.  In  fact,  there  is  no  suspense. 
The  continuity,  on  the  whole,  is  smooth,  but 
the  plot,  typical  of  Elinor  Glyn's  novels,  is 
based  on  the  physical  passion  theme,  al- 
though anything  offensive,  diplomatically,  has 
been  "  side-stepped." 

A  minor  plot  in  conjunction  with  the  pic- 
ture might  work  wonders,  but  as  it  is  the 
audience  is  confronted  with  a  hasty  marriage 
upon  first  meeting,  for  convenience's  sake; 
then  a  parting,  and  the  spectator  is  forced  to 
sit  through  five  reels,  knowing  well  enough 
that  the  two  principal  characters  will  meet 
in  the  end,  just  as  they  do.  All  this  valuable 
footage  of  film,  however,  consists  of  nothing 
more  than  a  search  by  the  husband  for  his 
wife,  the  discovery  of  her  at  last  as  the 
fiancee  of  a  close  friend  of  his,  which  is  fol- 
lowed by  a  reunion  of  husband  and  wife  after 
the  friend  discovers  the  relationship  between 
the  two.  Twisted  about  in  any  other  man- 
ner the  story,  with  its  wonderful  settings, 
would  command  interest. 

Some  of  the  light  and  shadow  effects  are 
excellent,  but  the  characters  lend  the  im- 
pression of  stiffness  and  appear  unreal. 
The  Cast 

Michael  Aranstoun  Hayford  Hobbs 

Sabine  Dahlberg  Minora  Thew 

Samuel  Greenbank  Charles  Ashley 

Henry  Fordyce  Charles  Bane 

From  the  novel  of  Elinor  Glyn  of  the  same  title. 
Produced  by  Playgoers  Pictures. 
The  Story — Meeting  for  first  time,  Michael 
Aranstoun  and  Sabine  Dahlberg  decide  to  marry 
for  convenience  sake  and  then  part  immedi- 
ately. They  do,  and  Michael  spends  several 
months  searching  for  his  wife,  whom  he  finally 
finds  as  the  fiancee  of  a  close  friend  of  his. 
The  friend  discovers  that  his  fiancee  is  Michael's 
wife  and  brings  them  together,  husband  and  wife 
being  reunited  and  professing  their  love  for 
each  other. 

Classification — Slow  moving  love  story  based 
upon  the  physical  passion  theme,  but  including 
many  beautiful  exterior  scenes. 

Production  Highlights — Imposing  castle  scene 
looming  in  background,  and  landscape  scenes. 

Exploitation  Angles — The  fact  that  the  pic- 
ture is  from  the  novel  of  Elinor  Glyn  of  the 
same  title  should  be  featured. 

Drawing  Power — Suited  best  for  the  smaller 
house,  where  patrons  are  not  too  critical. 


Guarantee  Your  Business  for  $15  a  Year 


Save  on  every  single  booking. 

It  means  thousands  of  dollars  annually. 

Send  your  check  today  for 


A  Real  Investment  CHICAGO,  ILL. 


February  i  o ,  1922 


707 


MEN     AND     EVENTS      IN      THE      FILM  CENTRES 

With  "News"  Correspondents 

ITEMS     OF     THE     EXCHANGES     AND  THEATRES 


Cleveland  Chatter 

Fred  Desberg,  general  manager 
of  Loew's  Ohio  theatres,  just  re- 
turned from  a  week's  visit  in  New 
York.   

Moe  Horwitz,  president  of  the 
Washington  circuit  of  motion  pic- 
ture theatres  in  Cleveland,  got 
back  from  his  honeymoon  trip  in 
the  east  last  Thursday.  It  was  a 
great  home-coming.  Ask  anyone 
who  can  remember  what  transpired 
in  Moe's  office  last  Thursday!!! 


"  Doc  "  Horatur,  the  Toledo,  ex- 
hibitor magnate,  is  enjoying  the 
balmv  breezes  of  Florida. 


A.  C.  Hoganson,  formerly  on  the 
local  Fox  sales  staff,  has  been  ap- 
pointed manager  of  the  Alhambra 
theatre,  Toledo. 


Eddie  Zorn,  owner-manager  of 
the  Temple,  Toledo,  has  changed 
his  policy  from  straight  pictures  to 
pictures  plus  a  thirty  minute  tab 
show  of  the  jazz  variety.  Zorn 
says  folks  are  tired  of  sitting 
through  a  straight  picture  show. 


Joe  Trunk,  manager  of  the  Dome 
theatre,  Youngstown,  is  trying  out 
a  new  musical  policy.  This  week 
his  orchestra  is  playing  "  Three 
O'Clock  In  The  Morning ",  with 
special  lighting  effects,  while  the 
words  of  the  song  are  flashed  on 
the  screen.  The  novelty  seems  to 
be  making  a  hit. 


John  Harris,  Jr.,  of  the  Harris 
Enterprises  of  Pittsburgh,  and 
himself  manager  of  the  Strand, 
Youngstown,  was  in  town  last  week. 
It  isn't  stated  whether  it  was  be- 
fore the  dinner,  or  after  the  dinner, 
with  Select  Manager  Mark  Gold- 
man, but  be  that  as  it  may,  it  is  au- 
thoritatively known  that  Harris 
signed  up  for  a  lot  of  Select  re- 
issues.   

Scoville  Essick  and  Reif,  con- 
trolling close  to  a  dozen  picture 
theatres  in  Cleveland,  have  booked 
the  Select  pictures,  "  One  Week  of 
Love "  and  "  Pawned "  for  their 
entire  circuit. 


R.  C.  Steuve,  who,  as  everybody 
knows,  runs  the  Orpheum  theatre 
down  in  Canton,  has  booked  pas- 
sage for  a  six  months'  trip  abroad. 
Steuve  sails  in  April.  His  son  will 
manage  the  house  in  his  absence. 


Jimmy  Surrell,  well  known  man- 
ager of  the  American  theatre, 
Elyria,  drove  up  to  town  to  do  his 
week's  film  shopping  last  Friday. 


Mr.  and  Mrs.  Wesley  Price  of 
the  Linwood  Square  theatre.  Nor- 
walk,  were  among  Cleveland's  ex- 
hibitor guests  last  week.  Among 
other  things,  the  Prices  signed  up 
for  a  baker's  dozen  Hodkinson  pic- 
tures. 


In  Cleveland's  Branch-Offices 


A A.  SCHMIDT,  general  man- 
•  ager  for  Universal,  paid 
Cleveland  one  of  his  rare  visits  last 
week. 

Al  Kaufman  has  resigned  as  ex- 
ploitation manager  of  the  Cleveland 
Universal  exchange.  Kaufman  is 
now  putting  on  a  vaudeville  act  in 
which  motion  pictures  are  made  on 
the  stage. 

Harold  Burtch,  former  manager 
of  the  Belvedere  theatre,  Niagara 
Falls,  has  been  appointed  exploita- 
tion expert  to  succeed  Kaufman  in 
the  Northern  Ohio  territory. 

C.  L.  Peavey,  local  Hodkinson 
manager,  has  just  closed  an  inter- 
esting booking  with  the  Loew  in- 
terests, whereby  "  The  Headless 
Horseman "  will  play  the  Metro- 
politan, Alhambra.  Liberty  and 
Malls  theatres  of  Cleveland,  for  a 
day  and  date  run  beginning  Feb- 
ruary 1st.  The  picture  will  also 
play  at  the  Waldorf,  Akron,  at  the 
same  time. 

R.  I.  Robinson  has  come  out  to 
Cleveland  from  New  York  to  be- 
come associated  with  J.  S.  Jossey 
and  E.  C.  Fielder  of  the  Progress 
Pictures  Company,  an  independent 
exchange  which  is  specializing  in 
the  distribution  of  Arrow  products. 

Great  Western  Film  Exchange 
has  changed  its  name  to  Security 
Pictures  Company.  Fred  Schram 
and  Lee  Chapman  continue  to  oper- 
ate the  exchange. 

Miss  Billie  Liebson,  manager  of 
the  Cleveland  exchange  for  Amer- 


ican Releasing  Corp.,  announces 
that  "  What  Fools  Men  Are "  is 
booked  for  an  early  February  show- 
ing at  Reade's  Hippodrome. 

C.  E.  Almy.  local  Metro  mana- 
ger, was  out  in  the  Styx  all  week 
trying  his  hand  at  selling  pictures. 

Mark  Goldman,  Select's  exchange 
manager  here,  has  out-Coued  Coue 
with  his  new  1923  slogan  that  Select 
pictures  are  getting  "  bigger  and 
better  every  day." 

Nat  Baruch,  local  Goldwyn  man- 
ager, was  in  Toledo  last  week.  And 
now  it  is  officially  announced  that 
Manager  Kumler  of  the  Pantheon 
has  booked  "  The  Christian  "  for  a 
two-week  consecutive  run  starting 
February  18th. 

Cleveland  exchange  representa- 
tives all  picked  on  Canton  this  week. 
Among  those  seen  in  the  lobby  of 
one  motion  picture  theatre  were 
J.  A.  Koerpel  and  Nat  Baruch  of 
Goldwyn ;  Fontaine  and  Krause  of 
Famous  Players-Lasky ;  Fletcher  of 
Metro ;  and  Howard  Stahier  of  a 
vaudeville  booking  agency.  So  far 
as  is  known,  the  manager  of  the 
house  escaped  without  committing 
himself. 

First  National  manager  George 
Erdmann  has  a  secret  that  he  will 
share  with  everyone.  It  is  that  First 
National  Week  Feb.  4-10,  will  be 
celebrated  in  Toledo  at  three  first 
run  houses.  The  Valentino  will 
play  "  The  Voice  From  The 
Minaret."  The  Alhambra  will  play 
"  The  Hottentot." 


Around  Butte's  Branch-Offi 


CHARLES  KOERXER,  manager 
of  the  Butte  Branch  of  Asso- 
ciated First  National  Pictures  of 
the  Northwest,  left  Butte  the  23rd 
on  a  tour  of  inspection  covering 
every  town  in  the  First  National  cir- 
cuit, before  he  returns  to  Butte. 
The  Butte  office  has  been  showing 
splendid  business.  The  first  week 
of  February  the  American  theatre 
has  booked  for  exhibition  "  Lorna 
Doone  "  to  run  the  first  half  of  the 
week  and  "  What  a  Wife  Learned  " 
the  last  half.  The  Rialto  has  at  the 
same  time  "The  Voice  from  the 
Minaret "  the  first  half  and  another 
First  National  the  last  half.  These 
two  theatres  are  making  the  week  a 
First  National  Red  Letter  Week  in 
celebration  of  the  fifth  natal  day  of 
the  First  National.  All  through 
the  state  Mr.  Koerner  has  empha- 
sized his  leadership  in  making  this 
week  one  that  redounds  credit  to 
the  Butte  office  as  well  as  to  the  en- 
tire range  of  the  First  National. 

B.  H.  Dover,  First  National  sales- 
man, resigned  his  connection  with 
the  company  to  accept  the  manage- 
ment of  the  Judith  theatre  at  Lew- 
istown. 

P.  T.  Cale.  of  the  Pathe  office,  is 


ces 


off  for  a  tour  all  along  the  High 
Line  in  Montana  in  the  interest  of 
Pathe,  with  a  special  objective,  that 
of  placing  the  new  Pathe  serial, 
"  Plunder."  Reports  come  in  to  the 
office  that  he  is  doing  a  fine  busi- 
ness. He  expects  to  be  gone  about 
a  month. 

Mr.  Edward  Armstrong,  assistant 
general  salesman  of  the  Universal 
Film  Exchange,  on  a  tour  of  inspec- 
tion of  the  Western  Division,  was  a 
Butte  visitor  last  week.  He  re- 
ported conditions  improving  in  gen- 
eral throughout  the  Northwest  and 
expressed  pleasure  in  the  satisfac- 
tory condition  of  the  Butte  office 
under  the  efficient  management  of 
J.  W.  Rue. 

At  the  Universal  Exchanges,  the 
week  of  January  21st  to  27th  inclu- 
sive was  designated  by  the  em- 
ployees as  Edward  Armstrong  week. 
Edward  Armstrong  has  just  been 
appointed  assistant  general  sales 
manager  of  the  Universal  Film 
Company  with  headquarters  at  San 
Francisco  with  jurisdiction  over  the 
eight  Western  offices  including 
Butte,  Denver,  Salt  Lake.  Spokane, 
Seattle,  Los  Angeles,  San  Fran- 
cisco and  Portland. 


(Continued  from  first  column) 
Louis  J.   Frisch   of   the  See-It 
theatre,  Ashtabula  Harbor,  was  in 
town  this  week,  in  spite  of  the  bad 
roads. 


C.  E.  Bockius  of  the  Valentine, 
Canton,  was  lamped  around  the 
Film  Exchange  Building  early  in 
the  week. 


Dreamland  theatre,  Elyria,  ad- 
mitted children  to  a  recent  matinee 
for  either  two  potatoes  or  two 
onions.  Proceeds  went  to  the  Sal- 
vation Army. 


The  Spencer  theatre,  Washing- 
ton Court  House,  has  been  pur- 
chased by  John  Oster,  Jr.,  from  Ed 
Burnett.  The  straight  picture 
policy  will  be  continued  under  the 
new  management. 

Because  of  involuntary  petition 
in  bankruptcy  of  the  Dusenbury  in- 
terests in  Columbus,  the  Grand 
theatre  was  recently  closed.  This 
action  will  not  affect  the  State 
theatre,  which  is  also  owned  by  the 
Dusenbury  interests,  according  to 
Perl  Miller,  receiver. 


Joe  Kaiser,  Jr.,  has  taken  over 
the  Royal  theatre,  in  Chillicothe,  0. 


Southwestern  Notes 
The  Temple  Theatre  at  Temple, 
Texas,  owned  by  the  city,  has  been 
leased  to  C.  A.  Doerr.  Feature 
pictures  and  road  shows  will  be  the 
policy. 


G.  J.  Meredith  succeeds  Paul 
W  akefield  as  exploiteer  in  Consoli- 
dated Film  and  Supply  Co.,  office 
at  Dallas,  Texas. 


The  new  Palace  theatre  at 
Sweetwater,  Texas,  was  opened  for 
business  January  9th,  to  pleased 
capacity  business. 


F.  M.  Phipps  will  build  a  big 
modern  theatre  at  Childress,  Texas, 
in  the  near  future. 


The  new  Garden  Theatre  was 
opened  at  Stuttgart,  Ark.,  Jan.  10th. 
The  Garden  theatre  is  one  of  the 
most  modern  in  the  state. 


A.  S.  Watlington,  formerly  of 
New  Orleans,  has  succeeded  Atvah 
Wilson  as  manager  of  the  Majestic 
theatre  at  Little  Rock,  Ark. 


F.  C.  Robertson  has  opened  his 
Joy  theatre  at  Smackover,  Ark. 


The  booth  of  the  Palace  theatre 
was  destroyed  by  fire  at  Marshall, 
Texas.   Loss  about  $3,000. 


Cabot  Baker  has  purchased  the 
theatre  at  Timpson,  Texas,  from 
H.  W.  Powers. 


E.  K.  Frierson  now  manaeres  the 
Vernon  theatre  at  Vernon,  Texas. 


708 


Motion  P  i  :  t  ur  e  News 


Seattle  Briefs 

Henry  Damski,  a  member  of  S. 
K.  Winelands'  Strand  theatre  or- 
chestra, recently  received  a  SO  cash 
prize  from  the  Jensen-von  Herberg 
circuit  as  a  result  of  a  contest  held 
for  the  past  month  at  the  circuit's 
Seattle  houses.  The  contest  was  to 
sell  theatre  coupon  books,  contain- 
ing $4.00  worth  of  tickets  for  $3.50. 
The  tickets  were  good  at  any  Jen- 
sen-von Herberg  theatre.  Each 
theatre,  also,  was  in  the  compe- 
tition, and  as  a  result,  the  Strand 
sold  over  700  books  of  coupons,  to 
the  Coliseum's  300  and  the  Liberty's 
130.  This  brought  an  extra  $100  to 
the  Strand,  which  will  be  used  in 
some  way  by  the  employees.  Man- 
ager H.  B.  Wright  received  a  $20 
hat  from  the  other  managers  as  a 
result  of  his  house's  victory.  Sec- 
ond prize  in  the  individual  contest 
went  to  Robert  Murray,  doorman 
at  the  Coliseum  theatre,  and  third 
prize  was  awarded  to  R.  'D.  Kin- 
caid,  doorman  at  the  Strand. 
Damski,  first  prize  winner,  sold 
over  425  books  of  coupons  during 
the  month  the  contest  ran. 


In  Seattle's  Branch-Offices 


"  Fun  From  the  Press,"  the 
Hodkinson  short  subject  that  has 
been  playing  at  the  Pantages  thea- 
tre in  this  city  for  the  last  several 
months,  left  that  house  last  week 
and  will  now  be  a  weekly  feature 
among  the  short  reels  at  Manager 
Ffahk  Steffy's  Coliseum  theatre, 
according  to  an  announcement 
made  by  Mr.  Steffy.  The  new  reel 
is  also  being  advertised  by  Mr. 
Steffy  in  the  theatre's  newspaper 
space. 


"  Douglas  Fairbanks  in  Robin 
Hood "  will  play  at  the  Liberty 
theatre  in  this  city  when  the  local 
run  begins,  according  to  an  an- 
nouncement made  by  Manager  Le- 
roy  V.  Johnson  recently.  It  is  ex- 
pected that  the  picture  will  be 
shown  in  Seattle  beginning  about 
the  first  or  second  week  in  Febru- 
ary, unless  other  arrangements  are 
made.  Billboard  and  newspaper 
advertising  and  publicity  have  been 
carried  on  here  for  the  past  two 
weeks  for  the  picture. 


Omaha  Slants 

Omaha  is  to  have  a  new  million 
dollar  temple  of  amusement  dedi- 
cated to  the  motion  picture,  accord- 
ing to  an  announcement  from  the 
headquarters  of  A.  H.  Blank  of 
Omaha  and  Des  Moines,  who  has 
extensive  interests  in  motion  pic- 
tu-e  theatres  and  in  distributing 
agencies.  Two  downtown  sites  are 
being  considered.  The  seating 
capacity  will  be  3,000  and  the  design 
and  equipment  will  be  along  the 
most  approved  lines. 

Mr.  Blank,  who  is  known  as  a 
man  of  rare  business  acumen,  has 
been  operating  in  Omaha  ten  years. 
He  controls  the  Strand  and  the 
Rialto  theatres,  two  of  the  large 
downtown  centers  of  screen  pa- 
trons. He  intends  to  continue  these 
theatres  in  addition  to  the  new  one 
which  will  surpass  any  institution 
of  its  kind  now  in  Omaha. 

E.  R.  Coffin,  exploitation  man  for 
the  Omaha  branch  of  First  National 
has  been  promoted  to  a  position 
which  will  take  him  to  the  United 
Studios  at  Hollywood.  He  will  he 
identified  with  a  production  unit 
under  Richard  Walton  Tullv.  these 


"Hp  HE  GRUBSTAKE,"  the  lat- 
i-  est  Nell  Shipman  feature,  be- 
ing awaited  at  the  local  American 
Releasing  Corporation  exchange, 
was  filmed  in  Spokane  and  Seattle, 
and  much  interest  is  being  shown 
in  the  picture  by  exhibitors  in  this 
territory.  For  this  reason  Branch 
Manager  Amacher  is  at  the  present 
time  trying  to  complete  arrange- 
ments whereby  Miss  Shipman  will 
be  enabled  to  appear  in  person  with 
the  picture  in  this  territory,  at  least 
in  Seattle  and  Spokane.  No  book- 
ings are  being  made  on  the  picture 
until  the  first  print  is  received  here. 

E.  L.  Mann,  manager  of  the 
Rialto  theatre  in  Wenatchee,  was  a 
recent  visitor  on  film  row.  While 
here  he  made  arrangements  with  J. 
R.  Beal,  manager  of  the  W.  W. 
Hodkinson  exchange,  for  the  book- 
ing of  "  Slim  Shoulders,"  "  Bulldog 
Drummond "  and  a  series  of  the 
Hodkinson  two-reel  all-star  com- 
edies. "  Slim  Shoulders  "  is  now 
being  shown  around  the  territory, 
and  in  conjunction  with  the  Irene 
Castle  Fashion  Promenade  of  six 
models  and  Mrs.  Douglas  Crane 
and  Lewis  Martin  in  the  latest  Ca- 
de dance  creations,  the  picture  is 
going  over  big  with  the  exhibitors. 
"While  Paris  Sleeps"  arrived  in 
this  city  recently  ,and  was  given  its 
first  showing  to  exhibitors  last  week 
!>y  Mr.  Beal. 
"The  Strangers'  Banquet  will  be 


a  feature  attraction  at  Manager  H. 
B.  Wright's  Strand  theatre  accord- 
ing to  negotiations  recently  complet- 
ed by  the  Jensen-von  Herberg  cir- 
cuit and  the  local  Goldwyn  exchange 
The  exact  playing  date  has  not  yet 
been  decided,  but  24-sheets  have  al- 
ready been  posted  announcing  the 
coming  of  the  picture. 

A.  McRae,  formerly  a  salesman 
with  the  Seattle  F.  B.  O.  exchange, 
has  joined  the  De  Luxe  Film  Com- 
pany's staff,  and  will  handle  the  ter- 
ritory around  Seattle  for  Al  Rosen- 
berg's office.  The  next  Al  Licht- 
man  production  to  be  released  by 
Mr.  Rosenberg  will  be  "  Shadows." 
which  goes  into  the  Coliseum  thea- 
tre here  about  February  17.  It 
opened  the  local  territory  at  the  Co- 
lumbia theatre  in  Portland  the  lat- 
ter part  of  January. 

"  The  Glorious  Adventure  "  has 
been  booked  with  the  Blue  Mouse 
circuit  for  early  showings  in  Seat- 
tle, Tacoma  and  Portland  by 
Charles  W.  Hardin  of  the  United 
Artists'  exchange,  it  was  announced 
last  week.  "  The  Three  Must  Get 
Theirs,"  another  United  Artist  re- 
lease, was  expected  to  play  the 
Seattle  Blue  Mouse  the  early  part  of 
February,  probably  in  conjuection 
with  the  Tom  Mix  feature,  "  Just 
Tony,"  which  was  booked  with  the 
Hamrick  theatre  recently  by  G.  F. 
Mavarre,  manager  of  the  Fox  ex- 
change. 


News  of  the  Canadian  Exchanges 


THE  19th  Anniversary  of  the  en- 
try of  William  Fox  into  the 
moving  picture  field  was  celebrated 
by  12  leading  theatres  of  Toronto, 
Ontario,  during  the  week  of  Janu- 
ary 29  by  the  presentation  of  ex- 
clusive Fox  film  programmes.  A 
feature  of  the  observance  was  the 
publication  of  a  two-page  combina- 
tion spread  in  the  Toronto  Sunday 
World  of  January  28  for  the  re- 
spective announcements  by  the 
various  houses. 

The  Pantages  theatre  presented 
"  In  Arabia "  as  its  feature  while 
the  Strand  and  Madison  theatres 
had  "  My  Friend  the  Devil  ".  Oth- 
er theatres  which  took  part  includ- 
ed the  Photodrome,  Classic,  Vic- 
toria, Kitchener,  Orpheum,  Moss 
Park,  Temple,  Model  and  King 
theatres. 

Bill  Gould  has  resigned  as  dis- 
trict manager  of  the  Hodkinson 
company  at  Winnipeg,  Manitoba, 
and  has  joined  the  staff  of  the 
Winnipeg  office  of  the  Associated 
First  National. 

C.  A.  Meade,  Toronto,  has  been 


appointed  district  manager  of 
Western  Canada  for  the  United 
Artists  Corporation  and  has  estab- 
lished his  headquarters  at  Winni- 
peg, Manitoba.  R.  C.  Wilson  is  the 
manager  of  the  Winnipeg  local 
office  of  United  Artists. 

Laval  Photoplays,  Limited,  Mont- 
real, a  film  producing  company  or- 
ganized by  Ernest  Ouimet  of  Mont- 
real, has  announced  that  it  has  se- 
cured film  rights  for  "  Faust "  and 
that  arrangements  have  been  made 
for  the  immediate  making  of  this 
picture  at  a  studio  which  has  been 
leased  in  California.  Mr.  Ouimet 
was  the  president  and  general  man- 
ager of  the  Specialty  Film  Import, 
Limited,  Montreal,  for  many  years, 
this  company  holding  the  distribu- 
tion rights  in  Canada  for  Pathe  re- 
leases until  the  Pathe  franchise  was 
secured  about  one  year  ago  by 
Regal  Films,  Limited,  Toronto. 

The  report  regarding  "  Faust "  is 
interesting  in  view  of  a  recent  an- 
nouncement that  the  story  of 
"Faust"  would  be  filmed  by  Mary 
Pickford. 


With  Milwaukee's  Branches 


SAM  SHURMAN  is  the  newly 
appointed  resident  manager  for 
Goldwyn  in  its  new  quarters  at 
506  Toy  Bldg.  Mr.  Shurman  is 
well  known  to  the  trade  in  Mil- 
waukee and  throughout  the  state, 
and  was  in  this  territory  about  a 
year  ago  before  Goldwyn  main- 
tained offices  here.  He  will  have  a 
full  and  complete  shipping  office, 
the  new  quarters  being  much 
larger;  and  shipments  for  upper 
Michigan  and  Wisconsin  will  be 
made  from  here. 


Walter  Neilan,  Goldwyn  exploi- 
tation manager,  is  in  the  city  to 
work  up  the  publicity  for  "  Broken 
Chains,"  the  Chicago  Daily  News 
$10,000  prize  scenario,  which  is1  to 
be  shown  at  the  Merrill  theatre 
the  week  of  Feb.  10. 

The  Grand  Theatre,  Wausau,-  of 
which  Clive  Cone  was  the  former 
owner,  has  been  sold  to  local  in- 
terests. Frank  Welter,  the  new 
manager,  owns  controlling  inter- 
est in  the  theatre. 


News  of  The  Carolinas  r~'-! 

Good  times  are  just  around  the 
corner  in  the  Carolinas  according 
to  J.  H.  Shear  of  the  Lee-Lash 
studios,  who  declares  that  much  new 
business^  in  equipping  theatres  with 
scenery  is  coming  from  this  section. 

Col.  Henry  B.  Varner,  of  Lexing- 
ton, has  given  contract  for  $5,500 
worth  of  scenery  for  his  new  thea- 
tre to  open  by  July  1,  and  which 
will  seat  1,800  people.  The  new 
Municipal  theatre  at  High  Point, 
N.  C,  has  bought  in  excess  of  $10,- 
000  worth  of  scenery;  the  Strand 
and  Norva,  Norfolk,  Va.,  and  the 
Bijou,  Richmond,  will  have  com- 
plete new  sets  orders  having  al- 
ready been  given  by  Lake  Wells. 
The  DeLuxe  Johnston  City,  Tenn., 
is  also  installing  new  scenic  equip- 
ment. 


The  New  Princess,  one  of  the 
largest  and  fines  theatres  in  North  . 
Carolina,  has  just  been  opened  at 
Shelby.  Enos  and  Zeb  Bream  are 
owners.  It  cost  $100,000,  seats 
2,400  and  has  every  modern  luxury 
of  the  big  town  houses. 


The  following  managerial  changes 
have  been  announced  by  Southern 
Enterprises  in  their  Carolina  thea- 
tres :  Ray  Bell  goes  from  the  Im- 
perial, Charlotte,  to  the  Strand, 
Spartanburg,  succeeding  A.  C. 
Cowles,  who  has  been  transferred  to 
the  home  office ;  Claude  Lee  goes 
from  the  Auditorium,  Asheville, 
back  to  the  Imperial,  Charlotte. 


The  Pack  theatre,  Asheville,  will 
soon  present  in  co-operation  with 
the  American  Legion,  a  motion  pic- 
ture production,  "  The  Slackers," 
made  in  the  mountains  around 
Asheville,  all  members  of  the  cast 
being  Asheville  people.  The  Ashe- 
ville Chamber  of  Commerce  has 
purchased  a  print  of  the  picture 
for  exploiting  the  town. 


Charles  Simpson,  Universal  ex- 
ploiteer,  assisted  the  Imperial,  Co- 
lumbia, to  put  over  "The  Flirt" 
during  the  past  week  . 


P.  L.  McCabe,  of  the  Colonial, 
Tarboro,  was  seriously  injured 
when  his  sedan  overturned,  during 
the  past  week. 


Paul  V.  Phillips,  of  the  Wilson, 
Wilson,  N.  C,  spent  several  days  on 
Charlotte's  film  row  the  past  week. 


Cincinnati  Notes 

Suit  has  been  entered  in  United 
States  District  Court  by  Watterson, 
Berlin  &  Snyder  Company,  New 
York,  music  publishers,  against 
Samuel  Davis,  Portsmouth,  Ohio, 
proprietor  of  a  motion  picture  thea- 
tre at  New  Boston,  Ohio,  seeking 
an  injunction  and  $250,  with  costs 
and  attorney's  fees,  as  damages  for 
the  alleged  violation  on  the  part  of 
the  defendant  of  the  complainants 
copyright  covering  one  of  its  music 
publications.  It  is  alleged  the  com- 
position was  performed  in  Davis' 
theatre  without  license  from  the 
publishers. 


Thieves  who  effected  an  entrance 
to  the  Hippodrome  theatre,  Coving- 
ton, Ky.,  stole  an  entire  day's  re- 
ceipts, amounting  to  $226.  Charles 
Cronin,  manager,  discovered  the 
theft  the  following  morning. 


February  i  o ,  1923 


709 


Western  New  York  News 

Buffalo  Film  Row  men  this  week 
learned  of  the  appointment  of  W  il- 
liam Fait,  Jr.,  as  the  new  manager 
cf  the  Eastman  theatre  in  Roches- 
ter and  the  return  of  Arthur  Amm, 
former  Buffalo  exhibitor,  to  his 
duties  as  assistant  manager.  Mr. 
Amm  has  been  acting  as  manager  of 
the  house  since  the  resignation  of 
Mr.  Goulding  several  months  ago. 
Mr.  Fait  comes  from  the  Olympia 
theatre  in  Mexico  City. 


Along  Buffalo's  Film  Row 


W 


Invitations  have  been  issued  by 
Peterson  &  Woods  for  the  opening 
of  the  new  Palace  theatre  in  James- 
town, N.  Y.  ,on  Monday  evening, 
Feb.  5.  Howard  Waugh  will  be 
managing  director  of  the  1,800-seat 
house,  the  policy  of  which  will  be 
vaudeville  and  pictures. 


James  Wallingford,  general  man- 
ager of  General  Theatres  Corpora- 
tion, has  taken  over  the  manage- 
ment of  the  Ellen  Terry  theatre. 
John  R.  Stevens,  manager  of  the 
Central  Park,  is  confined  to  his 
home  with  a  bad  cold.  The  Circle 
has  been  closed  for  a  week  to  un- 
dergo repairs  and  rejuvenation.  It 
is  rumored  that  the  Central  Park 
will  soon  be  taken  over  by  Joseph 
A.  Schuchert,  who  has  been  sub- 
leasing the  theatre  to  General. 


Fred  Hathaway,  formerly  with 
Harry  Lux  in  Utica  as  publicity  di- 
rector, is  now  in  charge  of  exploita- 
tion for  the  Buffalo  Metro  ex- 
change. 


George  Hall,  of  the  Capitol  thea- 
tre, has  gone  South  on  a  hunting 
trip.  Wonder  how  it  feels  to  be  a 
millionaire  exhibitor  on  a  hunting 
trip  in  the  South.  Oh,  boy,  what  a 
life  this  man  leads. 


G.  H.  Thompson,  who  has  been 
handling  publicity  for  the  Regorson 
Corporation  of  Rochester,  has  re- 
signed to  return  to  the  newspaper 
game. 


The  Mark-Strand  ended  its  long 
and  honorable  career  Wednesday 
night,  Jan.  31,  with  a  presentation  of 
"  I  Am  the  Law."  The  historic 
structure,  the  first  of  the  Mark- 
Strand  chain,  will  now  be  used  as  a 
part  of  a  bank  and  a  store  will  un- 
doubtedly take  the  place  of  its 
lobby. 


ITH  a  buffet  luncheon,  dance  big  productions  in  Buffalo,  Roches- 
and  screening  of  a  Dorothy    ter  and  Syracuse,  all  to  be  played 


Phillips'  feature,  Bob  Murphy,  for 
merly  with  Filkins  &  Murphy,  Merit 
distributors,  opened  his  new  Re- 
nown exchange  in  the  Beyer  film 
building,  Pearl  and  Tupper  street, 
Wednesday  evening,  January  6\. 
Renown  Pictures  exchange  is  oc- 
cupying the  offices  recently  hous- 
ing the  Educational  office  which  has 
been  moved  to  the  old  Nu-Art 
quarters  next  door. 

N.  I.  Filkins  did  two  important 


Charlie  Hayman,  president  of  the 
Cataract  Theatre  Corporation  of 
Niagara  Falls,  N.  Y.,  is  confined  to 
his  home  with  a  bit  o'  grippe. 


during  the  company's  25th  anniver- 
sary' week. 

P.  N.  Brinch,  special  representa- 
tive of  S.  R.  Kent,  manager  of 
distribution,  was  a  visitor  at  the 
Paramount  exchange  over  the  week 
end.  While  here  Mr.  and  Mrs. 
Brinch  viewed  the  special  three  reel 
story'  of  the  recent  Los  Angeles 
convention. 

It  looks  like  Henry'  W.  Kahn  has 
got  to  buy  a  new  top  piece.  The 


(Continued  from  first  column) 
February,  at  the  latest.  The  man- 
ager, Emanuel  J.  Stutz,  has  secured 
the  American  Releasing  Company's 
picture,  "  The  Prince  and  the 
Pauper." 


Recent  out  of  town  exhibitors  to 
visit  here  were  John  Pryor  of  Rich- 
mond, Tom  Soriero  of  Baltimore, 
and  Charlie  Somma  of  Richmond, 
who  has  acquired  the  old  Rayo,  now 
known  as  the  Howard  theatre. 


things  this  week.    He  eliminated    present  lid  is  too  small.  Why?  Oh, 


that  fancy  Van  Dyke  beard  and  an 
nounced  that  Merit  will  soon  have 
its  own  exchange  building,  con- 
struction to  begin  just  as  quick  as' 
a  suitable  site  can  be  procured. 

J.  S.  MacHenry,  who  has  been  up- 
state legal  representative  for  First 


Washington  Brevities 

Summer  movies  and  movie  gar- 
dens are  to  have  competition.  Leon 
Tobriner,  William  A.  Lee,  and  Earl 
P.  Ready  are  to  create  an  amuse- 
ment park  on  the  historic  Washing- 
ton estate  of  Commodore  and  Ad- 
miral Stephen  Decatur,  at  18th 
Street  and  Benning  Road,  north- 
east. Now  it  is  to  be  an  operating 
amusement  park  by  the  time  of  the 
assembly  of  the  Shrine  Convention. 
J.  A.  McGowan  and  Arthur  Bros- 
seau  are  putting  up  the  project  and 
the  necessary  sum  to  guarantee  the 
sale.  The  agreed  consideration  is 
$100  000. 


just  because  the  local  Metro  ex- 
change is  at  the  head  of  the  list 
for  the  entire  country  on  the 
amount  of  business  gathered  in.  T. 
J.  Connors,  assistant  general  sales 
manager,  met  Mr.  Kahn  in 
Rochester  last  Friday  and  accom- 


The  Plaza,  a  Notes  theatre  on 
9th  Street,  is  closed  for  extensive 
repairs.  It  is  said  that  although 
the  permit  was  for  $1,000,  upwards 
of  $2,000  will  be  spent  in  making 
this  cameo  theatre  into  a  practically 
new  show-shop. 


National  has  been  appointed  Fox  panied  him  to  Buffalo  where  he  at 
representative  in  Sydney,  Australia.  [f^ded  £e  general  sales  meeting^at 
The  appointment  was  made  this 
week  by  W.  R.  Sheehan,  general 
manager,  who  was  in  town.  Jack 
Bruggy,  home  office,  has  been  here 
looking  over  the  inspection  de- 
partment. E.  J.  Hayes,  living  up  to 
his  reputation  as  style  dictator  of 
film  row,  has  sprung  the  first 
spring  suit  on  the  celluloid  com- 
munity. It  is  a  clapper  bit  of  stuff, 
too. 

Lionel  Edel,  brother  of  the  late 
Harold  Edel,  walked  right  in  and 
turned  around  and  walked  right  out 
again— as  it  were.  Lionel  came  to 
town  last  week  as  a  salesman  at  the 
Warner  Brothers'  exchange.  This 
week  he  resigned  and  returned  to 
New  York.  He  was  succeeded  by 
Max  Rowley,  formerly  with  United 
Artists. 

Manager  W.  A.  Anthony  of  Vita- 
graph  put  over  a  fine  bit 
publicity  for  "  A  Front  Page 
Story,"  when  he  arranged  to  have 
this  releasr  <•  t.-encd  ai  the  annual 
evening  meeting  of  the  Greater 
Buffalo  Advertising  club  in  the 
Hotel  Lafayette  last  Monday  even- 
ing. Much  free  space  in  the  news- 
papers attended  the  showing.  Mr. 
Anthony  has  placed  a  number  of 


the  Buffalo  exchange.  Mr.  Kahn 
was  also  visited  this  week  by 
Robert  A.  Landry  of  the  Strand, 
Ogdensburg,  who  came  to  town  to 
book  a  carload  of  features.  Another 
visitor  was  Harry  Gilbert  of  the 
Regent,  Syracuse. 

Charles  N.  Johnston,  manager  of 
the  Fox  exchange  has  started  a 
new  idea.  He  is  giving  exhibitors  a 
chance  to  see  the  Fox  product  in 
advance  of  booking.  He  is  holding 
screening  parties  every  Wednesday 
and  Thursday  afternoons  at  the  ex- 
change, 496  Pearl  street.  A  goodly 
number  of  exhibitors  attended  the 
first  ones  last  week.  \\  infield  R. 
Sheehan,  general  manager,  was  in 
town  to  visit  his  mother  and  his  pet 
office,  the  Buffalo  exchange,  which 
is  on  the  site  of  his  old  home  here. 
Eddie  McBride  is  now  in  his  last 
q{  probation  week  as  a  salesman  and 
Mr.  Johnston  says  he  is  making 
good.    Congratulations,  Ed. 

T.  W.  Brady,  Goldwyn  manager, 
held  a  conference  with  his  sales- 
men last  Saturday  afternoon. 
Among  those  who  attended  were 
Sherman  Webster,  Otto  Siegel,  E. 
M.  Hopcraft,  Clarence  Snyder  and 
others.  Some  of  the  new  Goldwyn 
features  were  screened. 


Aron  Brylawski,  senior,  and  his 
son,  A  Julian  Brylawski,  Jr.,  were 
on  deck  at  their  new  property,  13th 
and  E  streets,  last  Thursday  after- 
noon, for  the  ceremonial  removal  of 
the  first  bricks  from  the  structures 
being  demolished  to  make  way  for 
the  massive  new  Cosmopolitan  the- 
atre, office  building  and  general  en- 
tertainment center  they  are  to  erect 
there. 


Assistant  Manager  John  J.  Pay- 
ette of  the  Crandall  enterprises 
spent  several  days  in  Baltimore. 


Although  Mrs.  Locher  is  still  suf- 
fering from  the  grippe  epidemic  all 
the  other  Locher  executives  are 
back  at  their  desks. 


The  feature  of  the  musical  pro- 
logue to  "  Skin  Deep  "  at  the  Metro- 
politan the  past  week  was  Miss 
Evelyn  C.  Lewis,  chosen  as  Miss 
Washington  for  the  last  fall  carni- 
val at  Atlantic  City.  So  popular 
was  her  picture  which  hung  in  the 
lobby  that  Manager  Fallas  Brouche 
of  the  Metropolitan  has  been 
worked  overtime  to  maintain 
points  of  the  law  to 
the  District  collegiate 
from  adopting  it  as  the 
bees  waistcoat  and  decorative  motif 
for  the  ol*  frat. 


his  nine 
keep  all 
lohnnies 


In  the  Washington  Exchanges 


AT  the  special  meeting  of  the 
executive  committee  and  film 
managers'  meeting  last  Monday, 
January  22,  The  Washington 
F-I-L-M  Board  of  Trade  ratified 
the  committee  decision  to  engage  a 
paid  corresponding  secretary  and 
general  representative  to  devote  the 
bulk  of  his  time  to  the  Board. 
Maitland  LaBelle.  publisher  of  the 
Capital  Film  Review,  the  Washing- 
ton trade  regional,  was  unanimously 
elected  to  the  position.  The  Film 
board  feels  that  grievances  of  ex- 
hibitors and  exchanges  can  now  be 
promptly  attended  to  as  there  will 
always  be  some  one  able  to  hear 
both  sides  and  to  present  disputes 
to  the  board  for  review.  The  Board 
has  its  office  in  the  regional  suite 
on  the  ninth  floor  of  the  Mather 
building. 


associated  with  J.  C.  Meltern  in 
controlling  the  Washington  terri- 
tory— Wilmington,  Del.  to  South 
Carolina — for  the  C.  C.  Burr  prod- 
uct. Ooge  expects  to  have  offices 
in  the  Kirbey-Fox  film  building 
here.  The  Burr  product  such  as 
"Sure  Fire  Flint,"  I"  Secrets  of 
Drury  Lane,"  etc.  are  already  being 

placed.   

Victor  Leon,  formerly  Baltimore 
salesman  for  Metro  Productions,  is 
now  a  traveling  special  representa- 
tive for  Mack  Sennett,  Inc.  He 
was  a  Washington  film  row  visitor 
the  past  week  and  called  on  the 
Film  Board  secretary  here. 


After  two  first-runs  last  week  of 
Milton  Sills  in  "Skin  Deep"  and 
"  Burning  Sands,"  Manager  Spar- 
rows of  the  Strand  offers  a  third 
first  run  of  the  ubiquitous  Milton 
in  "  The  Marriage  Chance." 


Reverend  George  J.  Becker,  of 
the  American  Sunday  School  Union, 
New  York  City,  a  member  of  the 
Hays  committee  and  a  pioneer  in 
using  film  in  church  work  was  here 
last  week  for  the  film  control  con- 
ference and  by  his  tact  succeeded 
in  modifying  the  reformers'  stand. 


The  Chevy  Chase  theatre,  it  is  ex- 
pected, will  open  the  latter  part  of 
(Continued  in  last  column) 


Earnest  M.  Ooge  of  Charlotte. 
N.  C,  and  long  connected  with 
Washington's  Film  Row  in  the 
Mather  building,  having  been  in  the 
sales  organization  of  Manager  Cof- 
fee's Empire  films  there,  is  now 


Extensive  interior  decorations 
are  going  on  in  the  new  Washing- 
ton offices  of  F.  L.  McNamee,  man- 
ager of  the  F.  B.  O.,  here.  Mac 
is  on  the  road  getting  acquainted 
with  his  new  trade. 


Harry  Brown,  manager  of  Uni- 
versal, is  recovering  from  an  attack 
of  grippe  that  came  along  after  the 
successful  open  house  week  of 
lanuarv  8th 


Representative  W.  D.  Upshaw  of 
Atlanta,  Georgia,  in  behalf  of  a 
committee  of  Knickerbocker  vic- 
tims arranged  for  two  government 
airplanes  to  drop  flowers  over  the 
city  on  Sunday,  January  28th,  the 
anniversary  of  the  theatre  collapse. 
The  Navy  planes,  starting  from  the 
Naval  Air  Station,  Anacostia,  D.  C, 
at  2:30,  flew  towards  the  Knicker- 
bocker site.  Then,  circling  slowly 
over  Washington  flowers  were 
dropped  from  the  planes  as  a  silent 
tribute.  Friends  and  families  of  the 
victims  supplied  the  flowers. 


710 


Motion  Picture  News 


Kansas  City  Slants 

The  Kansas  City  Star  has  com- 
mented upon  the  children's  code  bill, 
a  proposed  measure  introduced  at 
this  session  of  the  Kansas  legisla- 
ture which  would  require  a  guardian 
for  children  less  than  sixteen  years 
old  attending  a  theatre  at  night,  as 
follows:  . 

"  The  authors  ot  the  children  s 
code  commission  in  Kansas  have 
presented  an  excellent  program, 
generally  speaking,  to  the  legisla- 
ture, bu't  thev  have  perhaps  under- 
taken too  much.  With  the  usual 
inclination  of  those  attempting  so- 
cial or  civic  reforms,  they  apparent- 
ly have  overlooked  the  prevailing 
conditions  in  the  state  at  this  time 
which  have  led  the  legislature  to 
consider  the  economic  side  of  legis- 
lation, rather  than  any  undertaking 
to  expand  the  functions  of  the  gov- 
ernment along  lines  that  will  create 
new  duties  and  add  increased  costs 
to  the  administration. 

"  Two  of  the  measures  introduced 
under  the  general  program  of  the 
Kansas  code  commission  might  well 
be  ignored.  One  of  them  provides 
for  a  general  welfare  officer  for  the 
direction  of  welfare  work  in  the 
state.  Kansas  has  not  felt  the  need 
of  a  state  department  of  that  char- 
acter. Not,  at  least,  to  the  degree  of 
creating  any  special  demand  for  it.' 

Xodawav  County,  Missouri,  has 
adopted  a  new  and  profitable  use 
for  the  motion  picture.  Visualized 
education,  as  it  is  to  be  known,  not 
only  has  received  the  financial  sup- 
port of  the  Chamber  of  Commerce 
of  Maryville  Mo.,  but  is  supported 
by  each  school  of  the  county  and  is 
said  to  be  the  first  project  of  its 
kind  in  America.  The  first  step  in 
this  project  was  last  week,  when  a 
film.  "And  the  Truth  Shall  Make 
You  Free,"  6,000  feet  in  length,  was 
shown  to  more  than  6.000  pupils  and 
teachers  at  Maryville.  The  initial 
event  was  given  a  half  column  of 
space  in  Kansas  City  newspapers 
and  widely  advertised  throughout 
the  state. 

The  idea  of  the  film,  which  is  by, 
for  and  of  Xodawav  County  and 
for  the  purpose  of  magnifying  edu- 
cation in  the  county  and  show  the 
educational  advantages  which  exist, 
was  originated  by  Leslie  G.  Som- 
erville,  superintendent  of  schools  in 
that  county. 

"  The  schools  should  see  them- 
selves and  motion  pictures  afford 
the  very  best  way  possible,"  said 
Mr.  Somerville.  "  We  are  desirous 
of  building  up  the  best  school  sys- 
tem that  is  within  our  means." 


Around  the  Kansas  City  Branches 


CARL  LAEMMLE,  president  of 
the  Universal  Pictures  Cor- 
poration, was  in  Kansas  City  last 
week  on  his  way  to  California.  The 
first  words  spoken  by  him  upon  his 
arrival  were: 

"The  depression  is  over!" 
In  Mr.  Laemmle's  party  were  H. 
Zahner.  his  secretary,  and  Sam  S. 
Van  Runkle,  who  will  direct  a  new 
series  of  2-reel  comedies  for  Uni- 
versal. 

Charles  Raymond,  in  charge  of 
Goldwyn  exploitation  in  Omaha, 
Xeb.,  has  been  assigned  to  the  Kan- 
sas City  office  to  succeed  William 
Branch,  who  has  been  transferred 
to  Minneapolis.  Mr.  Raymond,  in 
addition  to  having  charge  of  Kan- 
sas City  exploitation,  will  he  in 
charge  of  the  St.  Louis  and  Omaha 
territory. 

Al  Kahn,  Kansas  City,  general 
manager  of  the  Crescent  Film  Ex- 
change, will  travel  through  Kansas 
with  the  Warner  Brothers  coast  to 
coast  float,  through  arrangements 
with  Frank  Cassidy.  in  charge  of 
the  float,  and  give  all  the  advertis- 
ing and  publicity  possible  to  ex- 


hibitors who  are  under  Warner 
Erothers  contracts. 

Harold  Cass,  former  Fox  sales- 
man, now  is  in  the  territory  for 
Associated  Exhibitors,  while  G.  I. 
Bradford,  who  has  been  selling 
Universal-Jewels  and  "The  Leather 
Pushers"  in  the  key  towns,  now  is 
selling  Universal  product  in  South- 
eastern Kansas. 

The  latest  series  of  Xeal  Hart 
features  has  been  purchased  by  the 
Crescent  Film  Exchange,  Al  Kahn, 
general  manager  at  Kansas  City, 
has  announced.  Crescent  will  start 
releasing  the  productions  February 
1,  releasing  one  each  month. 

Roy  B.  Churchill  again  is  back  in 
Kansas  Citv  as  branch  manager  of 
the  F.  B.  0.  office.  Mr.  Churchill 
resigned  several  weeks  ago  to  be- 
come branch  manager  of  Goldwyn's 
Omaha  office.  Mr.  Churchill  will 
succeed  "Curley"  Calvert,  who  has 
been  called  to  the  home  office  in 
Xew  York.  Randolph  Elliott,  for- 
mer F.  B.  O.  key  city  salesman,  who 
made  the  change  to  Goldwyn  with 
Mr.  Churchill,  also  is  back  at  the 
Kansas  Citv  F.  B.  O.  office. 


mistake,  as  there  was  no  evidence 
to  indicate  that  he  was  responsible 
for  the  fire.  Robinson  informed  the 
court  that  he  did  not  carry  any  fire 
insurance.  Firemen  reported  to  the 
police  that  they  found  evidence  in- 
dicating that  the  fire  was  of  incen- 
diary origin.  The  court  also  re- 
leased Robinson's  porter,  who  was 
also  arrested.  The  police  now  be- 
lieve that  a  neighborhood  gang 
might  have  started  the  blaze  to  re- 
venge themselves  because  Robin- 
son barred  them  from  his  theatre. 


St.  Louis  Film  Row  News 


JACK  WEIL  is  on  the  job  again 
as  St.  Louis  manager  for  Gold- 
wyn. He  was  instatlled  last  Mon- 
day by  Jimmy  Grainger  and  Dis- 
trict Manager  Truog  of  Kansas 
City. 

Charley  Werner  of  Metro  went 
to  Rochester,  Minn.,  during  the 
week  to  consult  specialists  concern- 
ing his  throat.  After  a  careful  ex- 
amination the  specialists  informed 
Charley  that  an  operation  was  not 
necessary  and  that  it  would  be  only 
a  comparatively  short  time  before 
it  would  be  100  per  cent,  perfect. 
Xeedless  to  say  Charley  was 
pleased  to  hear  their  verdict.  He 
made  the  trip  north  to  be  abso- 
lutely certain. 


Sam  Werner  of  United  Film  Ex- 
change plans  to  release  "  The  Hope 
Diamond  Mystery "  serial  shortly 
after  the  first  of  February. 

J.  B.  Underwood  of  Enterprise 
announces  his  company  has  secured 
Eastern  Missouri  and  Southern 
Illinois  rights  to  "  The  World's  A 
Stage." 

Burglars  blew  the  safe  of  Fa- 
mous Players-Lasky's  St.  Louis 
office  January  22  escaping  with  $100 
in  cash  and  $57  in  stamps. 

F.  M.  Brockell,  general  manager 
for  First  Xational,  and  R.  C.  Seery, 
district  manager,  Chicago,  were  in 
town  during  last  week. 


While  newsboys  were  selling 
papers  telling  of  the  death  of  Wal- 
lace Reid,  Frank  L.  Newman's 
Royal  theatre,  at  which  "  Thirty 
Days,"  one  of  Reid's  latest  pictures 
was  showing,  was  playing  to  a 
capacity  crowd.  Followers  and  ad- 
mirers of  Reid  thronged  the  house 
during  the  remainder  of  the  week. 

Women's  organizations  of  Kansas 
City  still  are  using  the  office  of  Will 
Hays  as  a  target  for  telegrams  per- 
taining to  the  Xational  Congress  of 
Mothers  and  Parent-Teacher  asso- 
ciations, representing  22.000  mem- 
bers, and  the  Kansas  City  Council 
of  Churches,  forwarded  a  resolu- 
tion this  week  opposing  the  reap- 
pearance of  Arbuckle  on  the  screen. 


the  Elks  Lodge  of  Kansas  City, 
Kan.,  the  building  to  be  an  eight- 
story  structure  with  the  first  three 
floors  occupied  by  the  theatre,  which 
will  have  a  seating  capacity  of  1.800. 
Other  ne  wtheatres  and  changes  of 
management  announced  in  the  Kan- 
sas City  territory  this  week  are : 
Community  theatre.  Rockport,  Mo., 
opened  by  the  American  Legion ; 
Jefferson  theatre,  Springfield.  Mo.. 
purchased  by  S.  E.  Wilhoit :  Palace 
theatre.  Spring  Hill..  Kan.,  pur- 
chased by  H.  E.  McCall  from  H.  R. 
Pavne. 


St.  Louis  Jottings 

Miss  Eugenia  Feiner,  2550  Haw- 
thorne Boulevard,  St.  Louis,  has 
won  the  Rural  Weekly  of  St.  Paul, 
Minn.,  motion  picture  opportunity 
contest.  It  is  said  she  will  receive 
$1,000  in  cash,  an  opportunity  to  ap- 
pear in  "  The  Isle  of  Paradise " 
with  Eugene  O'Brien,  and  be  paid 
$100  a  week  while  working  in  the 
film.  She  plans  to  leave  for  Holly- 
wood shortly  in  company  with  her 
mother.  All  their  expenses  are  to 
be  paid  by  the  publication. 


A  cut  in  price  for  the  thousand 
balcony  seats  for  week-night  per- 
formances was  announced  this  week 
by  the  Pantages  theatre,  Kansas 
City,  a  combination  vaudeville  and 
motion  picture  house.  The  reduc- 
tion will  be  from  50  cents  to  25 
cents,  including  tax,  Saturdays  and 
Sundavs  not  included. 


A  new  $250,000  motion  picture 
theatre  and  clubhouse  is  planned  by 


Frank  L.  Xewman  made  a  profit- 
able move  this  week  when  he 
booked  Arthur  W.  Xealy,  the 
"  singing  policeman  "  of  St.  Louis, 
who  resigned  his  position  rather 
than  obey  the  police  commissioner's 
order  not  to  sing  while  on  his  beat, 
as  a  special  attraction  at  his  Royal 
theatre.  Healy  was  good  for  sev- 
eral newspaper  stories  and  a  lively 
attendance  resulted. 


The  second  anniversary  week  of 
the  Lyric  theatre  in  East  St.  Louis 
was  conducted  in  conjunction  with 
Universal  Week.  January  21-27. 
Seven  Universal  features  were 
shown  as  follows:  "Top  O'  the 
Morning,"  "  Don't  Shoot,"  "  Paid 
Back."  "  Cauarht  Bluffing,"  "  Broad 
Daylight,"  "The  Girl  Who  Ran 
W  ild,"  and  "  The  Long  Chance." 


Courtland  Smith,  secretary  of  the 
Motion  Picture  Producers  and  Dis- 
tributors of  America,  spoke  before 
the  College  Club  of  St.  Louis  at  the 
Artists  Guild  Monday  evening,  Jan- 
uary 29.  His  subject  was  "State 
Censorship  of  Motion  Pictures." 


Arthur  Robinson,  owner  of  the 
Hickory  theatre,  St.  Louis,  has  been 
completely  exonerated  of  all  blame 
in  connection  with  the  fire  at  the 
Hickory  on  January  7.  Judge  An- 
thony Hochdoerfer,  judge  of  the 
Court  of  Criminal  Correction,  in  re- 
leasing Robinson  from  his  common 
law  bond  informed  him  that  he 
thought  that  his  arrest  had  been  a 


Rev.  Charles  P.  Foreman,  presi- 
dent of  the  Ministerial  Alliance  of 
Louisiana,  Mo.,  has  officially  denied 
that  resolutions  favoring  state  cen- 
sorship passed  at  a  mass  meeting  in 
Louisiana  January'  14  were  intended 
as  a  rebuke  to  W.  A.  Boyd,  owner- 
manager  of  the  Star  theatre  there. 
In  an  open  letter  Rev.  Foreman  said 
that  William  Hays'  order  restoring 
"  Fatty  "  Arbuckle  to  the  films  alone 
prompted  the  action,  and  that  he  be- 
lieved Boyd  was  doing  his  best  to 
give  Louisiana  a  clean  screen.  Boyd 
is  a  member  of  Rev.  Foreman's 
church. 


Ross  Dehny  has  purchased  the 
Dreamland  theatre.  Roodhouse,  III. 


J.  E.  Huggins  has  sold  his  Shel- 
bina.  Mo.,  house  to  Carl  Muff. 


Morris  Richman  has  disposed  of 
his  interest  in  several  South  St 
Louis  houses  to  Lehr  Brothers. 

W.  C.  Sears,  Lyric  theatre.  Boone- 
ville,  Mo.,  is  convalescent  following 
a  severe  cold  that  confined  him  to 
his  bed  for  several  davs. 


Exhibitors  who  visited  St.  Louis 
durinsr  the  week  included :  F.  M. 
Rich^Strand,  Perry.  Mo.;  Wahl  & 
Worcester,  Kil  Kare.  Wood  River, 
111. ;  R.  E.  Atkins,  Elkville  111. ;  C. 
E.  Mertens,  Playhouse,  Shelbyville, 
111. ;  C.  E.  Brady,  Broadway,  Cape 
Girardeau.  Mo.,  and  Theodore  C 
Davis.  Fourth  Street,  Moberly,  Mo. 


Eastern  New  York  Items 

Merit  has  added  a  new  road  man 
in  the  person  of  J.  R.  Millard  who 
will  handle  the  company's  pictures 
throughout  the  Albany  territory. 


W.  P.  Allen,  salesman  for  Uni- 
versal, returned  Saturday  from  a 
two  weeks  trip  through  Xorthern 
Xew  York  and  has  some  interesting 
stories  of  the  weather  along  the 
Canadian  border. 


There  is  a  report  in  this  city  that 
Albany  may  again  have  the  State 
convention  of  motion  picture  ex- 
hibitors, the  date  and  place  having 
been  left  open  when  last  year's  ses- 
sion concluded. 


The  Troy,  costing  $350,000  and 
one  of  the  Strand  group,  is  slated 
to  open  in  Troy  on  February  22 
with  "Dr.  Jack"  as  the  attraction. 
There  is  talk  that  Uly  Hill,  manager 


February  i  o  ,  i o  2  3 


711 


of  the  Mark  Strand  in  Albany, 
may  become  manager  of  the  Troy 
house,  rather  than  Eddie  Weinberg, 
now  handling  the  State  in  Schenec- 
tady. 


George  Roberts  and  William  Ber- 
instein  of  Albany  have  been  spend- 
ing several  days  in  Newburgh  look- 
ing over  the  house  which  the  latter 
has  just  acquired  in  that  city  and 
which  will  be  managed  by  Mr.  Ber- 
instein's  son  Harry,  who  has  been 
handling  the  Palace  in  Troy  of  late. 


Stanlev  Allen  of  the  Allen  in 
Chatham  has  just  added  a  Powers 
machine  to  his  equipment,  securing 
it  from  the  Independent  Movie  Sup- 
ply company  of  Albany. 

Lew  Fisher  has  acquired  the  Em- 
pire in  Port  Henry  and  will  assume 
possession  at  once. 

The  Universal  Exchange  in  Al- 
bany is  screening  "The  Flame  ot 
Life"  these  days. 

Goldwyn  does  not  intend  to  be 
overlooked  in  Albany,  now  that  it 
has  opened  an  exchange  there. 
Painters  were  busy  the  past  week 
on  a  huge  sign  that  covered  the 
sidewall  of  the  building  in  Broad- 
way. 

Frank  Bruner  is  smiling  these 
davs,  Governor  Smith  having  re; 
quested  one  of  the  "Our  Gang 
comedies  from  the  Pathe  exchange 
for  the  entertainment  at  the  Execu- 
tive Mansion  the  other  night. 


Chest  Brothers  have  leased  the 
Middleburgh  theater  from  F.  S. 
Sullivan  and  will  open  in  the  near 
future. 


The  Rose,  in  Trov,  N.  Y.  owned 
and  being  built  bv  a  veteran  show- 
man, "Jake"  Rosenthal,  is  rapidly 
rearing  completion. 


Albany  and  vicinity  has  been  vis- 
ited bv  some  exceptionally  heavy 
storms' of  late,  with  the  result  that 
the  authorities  have  been  inspecting 
theatre  roofs  and  seeing  that  the 
weight  of  snow  was  removed. 


There  is  a  man  named  Kennedy, 
residing  in  Champlain,  N.  Y.  who 
hits  the  Albany  exchanges  about 
once  a  year,  and  then  for  but  a  few 
hours.  In  addition  to  running  the 
village  movie,  Mr.  Kennedy  is  post- 
master, collector  of  customs  and 
the  express  agent. 


At  the  American  in  Troy  there 
have  been  but  two  split  weeks  in 
three  years  time,  and  Ben  Apple  is 
firm  in  his  contention  that  a  city  of 
75,000  population  can  stand  straight 
week  runs. 

A  soloist  has  been  added  to  the 
program  at  the  Lincoln  in  Troy. 

Daniel  Carr,  formerlv  house  man- 
ager of  the  Palace  in  Troy,  has  now 
accepted  a  similar  position  with  the 
Griswold  in  the  same  city. 


Miss  Margaret  Wolf,  stenograph- 
er in  the  Universal  Exchange  in 
Albany,  is  ill  with  diphtheria. 


Charles  Walder,  manager  of 
Goldwyn's  exchange  in  Albany, 
spent  a  day  or  so  in  New  York 
last  week. 


Detroit  Close-Ups 

Joe  Friedman,  youthful  manager 
of  the  Universal  exchange,  has  been 
promoted  by  Carl  Laemmle  from 
his  present  position  to  that  of  su- 
pervisor of  production  at  Universal 
City,  Hollywood,  Cal.  Friedman's 
specialty  in  the  western  movie  cen- 
tre will  be  supervising  the  "  pro- 
gram "  pictures.  Starting  in  1914 
as  an  exhibitor,  Air.  Friedman  has 
learned  the  business  from  the  bot- 
tom up.  He  will  leave  Detroit  on 
January  31.  A.  S.  Mertz,  former 
assistant  manager,  will  succeed 
Friedman. 


R.  W.  Eberhard,  formerly  man- 
ager of  the  Regent  theatre,  Detroit, 
a  showman  and  former  vaudeville 
performer  of  many  years'  experi- 
ence, has  been  appointed  manager 
of  the  Baldwin  theatre,  Royal  Oak, 
succeeding  Fred  D.  Beardsley,  re- 
signed. Mr.  Eberhard  expressed 
himself  as  greatly  pleased  with  his 
new  house,  which  is  a  new  one,  at- 
tractively decorated  and  with  a  seat- 
ing capacity  of  about  1,400.  A  new 
policy  of  better  pictures  and  re- 
duced prices  has  been  inaugurated. 


The  Gladwin  Park  theatre,  East 
Jefferson  and  Parkview  Avenues, 
Detroit,  opened  last  week  under  the 
new  management  of  "  Dick  "  Lynch, 
former  Keith  vaudeville  star,  and 
Thomas  Lynch,  former  Detroit  ald- 
erman. This  management  of  broth- 
ers have  redecorated  the  house  and 
with  their  policy  of  the  best  only 
they  expect  to  make  the  Gladwin 
one  of  the  city's  high  class  houses. 


Plans  have  been  completed  for  the 
annual  Motion  Picture  Day  to  be 
held  February  14.  It  is  expected 
that  Svdnev  S.  Cohn,  president  of 
the  M.P.  T.  O.  of  America,  will  be 
present  to  represent  the  exhibitors. 
A  joint  meeting  will  be  held  during 
the  afternoon  and  a  banquet  will 
be  served  in  the  evening  at  the 
Hotel  Statler.  Municipal  and  state 
officials  will  be  present  to  address 
the  film  men. 


Wesley  Barry  in  his  latest  release, 
"  Heroes  of  the  Street,"  which  opens 
January  28  at  the  Madison  for  a 
week's  run,  played  host  to  the 
"  newsies "  who  carry  the  Detroit 
Times,  on  Saturday  morning,  Jan- 
uary 27,  at  an  invitational  preview. 
The  Detroit  Times  selected  this  pic- 
ture as  a  most  appropriate  one,  as 
the  young  hero — played  by  Barry- — 
begins  his  career  as  a  "  newsie." 
Seevral  hundred  Detroit  newsboys 
were  present. 


Florida  Flashes 

Tampa  is  all  dolled  up  for  the  big 
South  Florida  Fair  and  Gasparilla 
Carnival,  which  holds  the  boards 
from  February  1st  to  the  10th.  All 
of  the  theatres  are  nicely  decorated, 
as  well  as  most  of  the  business 
houses.  The  city  will  be  filled  "as 
usual "  and  many  visitors  will  have 
to  take  their  naps  in  the  chairs  of 
the  hotel  lobbies.  It  is  the  big  event 
of  the  year,  and  always  means  big 
business  for  the  theatres. 


Lawrence  Sharpe.  who  handles 
the  publicity  for  C.  D.  Cooley,  man- 
ager of  the  Strand,  Tampa,  put  over 
a  record  "  daub,"  as  he  calls  it,  by 
tretting  up  over  200  sheets  in  one 


location,  on  Franklin  street,  the 
main  business  street  of  the  city,  for 
the  showing  of  "When  Knighthood 
was  in  Flower." 


Mrs.  Florence  M.  Winston,  owner 
of  the  Reliance  theatre  at  Clermont, 
drove  to  Tampa  this  week  in  her 
new  Ford  coupe,  which  she  has 
dolled  up  until  it's  as  nifty  as  they 
make  'em.  Mrs.  Winston  says  that 
her  business  is  fine  and  she  is  getting 
'em  all.  Last  Saturday  night  some- 
thing went  wrong  with  the  juice 
plant  up  there  and  everything 
stopped,  with  her  house  full  of  peo- 
ple. It  failed  to  put  her  out  of  busi- 
ness, however,  as  she  sends  a  man 
right  down  to  help  fix  up  things, 
and  held  her  audience  until  the 
lights  came  on. 


C.  W.  Hewitt,  of  St.  Petersburg. 
Fla.,  has  just  completed  a  block  of 
stores  on  9th  street,  in  that  city. 
He  has  decided  to  try  out  a  pic- 
ture show  in  one  section,  and  if  it 
proves  successful,  he  will  enlarge  it 
by  taking  in  another  section.  The 
theatre  will  be  called  "  The  Ninth 
Street  Movie,"  and  will  be  under 
the  management  of  C.  E.  Lindall, 
who  came  down  here  from  Bar 
Harbor,  Maine,  to  spend  the  win- 
ter. Mr.  Lindall  is  an  old  timer  at 
the  show  business,  he  having  oper- 
ated houses  in  Maine  and  also  con- 
ducted a  theatrical  supply  house. 
He  made  the  long  journey  down 
here  in  a  "  flivver  house,"  giving 
picture  shows  en  route. 


Des  Moines  Bulletins 

J.  E.  Boyle,  probably  Iowa's  old- 
est exhibitor,  manager  of  the 
Dreamland  theatre  at  Dubuqne, 
has  been  sick  abed  for  the  past 
eight  weeks.  Mrs.  Boyd  has  been 
managing  the  theatre  during  his  ab- 
sence. 


Mr.  Wirtz  of  Sigourney  has  sold 
his  motion  picture  house  to  Mr.  St. 
John. 


The  Strand  theatre  at  Shariton, 
burned  about  two  weeks  ago.  Re- 
pairs started  immediately  and  the 
theatre  is  now  doing  business  again. 
A  new  screen  was  one  of  the 
changes  made  necessaray  by  the 
fire. 


The  film,  "  Kissed,"  starring 
Marie  Prevost,  caught  on  fire  while 
being  exhibited  at  the  theatre  at 
What  Cheer,  reports  Mr.  Sage, 
manager  there,  and  caused  consid- 
erable excitement  among  the  au- 
dience. 


L.  G.  West,  of  the  Colonial  thea- 
tre at  Grinnell,  was  a  visitor  re- 
cently in  Des  Moines. 

Mr.  Jess  Collins  from  Terry  was 
also  in  DesMoines  on  business  last 
week. 


J.  E.  Boyle,  manager  of  the 
Dreamland  theatre  at  Dubuque,  is 
still  confined  to  his  bed.  Mrs.  Boyle 
has  been  managing  the  affairs  of 
the  Dreamland  theatre  during  Mr. 
Boyle's  illness. 


Dan  Burgum,  manager  of  the 
Garden  theatre,  Des  Moines,  is  a 
little  lonesome  now  that  Mrs.  Bur- 
gum  and  daughter  Ruth  have  left 
him  to  bachelor  quarters.  Mrs. 
Burgum  has  been  suffering  from 


ill  health  for  some  time  and  the 
trip  south  is  being  made  for  her 
benefit.  She  will  make  her  home 
with  her  sister  in  Los  Angeles  and 
the  stay  will  be  one  of  indefinite 
length.  Mr.  Burgum  especially 
misses  his  daughter  who  was  his 
particular  pal  and  spent  much  of 
her  time  at  the  theatre  with  him. 


Everything  comes  to  him  who 
waits,  says  Walter  Davis,  manager 
of  the  Rialto  theatre,  Des  Moines, 
who  spent  a  lot  of  time  fixing  up 
a  sleigh  bell  device  to  attract  at- 
tention to  the  Rialto  theatre  lobby — 
and  then  the  snow  melted.  But  he 
waited  and  it  snowed  again.  And 
much  comment  was  occasioned  by 
his  novel  lobby  device. 


Things  don't  seem  right  around 
the  Famous  Players  exchange. 
Hazel  Douglas  who  is  in  Minne- 
sota to  help  in  settling  up  her 
father's  estate  has  been  away  this 
last  week  and  everyone  misses  her. 


Jack  Curry,  of  the  accessory  de- 
partment, and  Mr.  Nichols,  head  of 
the  Famous  Players  exchange,  were 
out  in  the  territory  together  this 
week.  They  visited  Ottumwa,  Jef- 
ferson, etc. 


Mr.  R.  S.  Shader,  district  man- 
ager for  Pathe,  visited  the  Des 
Moines  exchange  last  week.  He 
left  Wednesday. 


Springfield,  111.,  Items 

Business  has  picked  up  in  Spring- 
field the  past  two  weeks.  The  big 
pictures  have  been  drawing  well  and 
it  seems  like  old  times.  Harold 
Lloyd  had  a  wonderful  eight  days  at 
the  Gaiety  in  "  Dr.  Jack."  Charles 
Ray  played  to  capacity  for  seven 
days  at  the  Lyric  in  "  A  Tailor 
Made  Alan."  The  Princess  did  well 
with  Thomas  Meighan  in  "  Back 
Home  and  Broke."  The  smaller 
houses  also  report  increased  patron- 
age. 


Frank  Sands,  former  manager  at 
the  Yaudette,  is  in  St.  John's  hos- 
pital recovering  from  a  serious 
operation.  It  will  be  some  time  be- 
fore he  can  resume  his  duties. 


The  Princess  and  State  Journal 
worked  a  cracking  good  stunt  when 
they  put  on  a  special  morning 
matinee  for  the  orphans  of  the  city. 
Jackie  Coogan  in  "Oliver  Twist" 
was  the  attraction.  Several  hun- 
dred boys  and  girls  had  a  good  time. 


"  When  Knighthood  Was  in 
Flower  "  comes  to  the  Princess  the 
week  of  February  3.  This  is  ex- 
pected to  be  the  big  event  of  the 
year  in  local  film  circles. 


Tom  Alix  in  "  In  Arabia  "  cleaned 
up  for  the  Strand.  A  nickel 
matinee  Saturday  morning,  January 
27,  brought  out  1,400  kids. 


"  The  Third  Alarm  "  was  given  a 
special  showing  at  the  Lyric  for  the 
benefit  of  the  city  firemen.  They 
voted  it  a  wonderful  picture. 


The  Strand  has  booked  "The 
Flirt,"  Universale  1923  knockout. 


"  Orphans  of  the  Storm  "  opened 
up  big  at  the  Lyric,  starting  Janu- 
ary 27.  This  is  a  repeat  engage- 
ment, the  picture  having  been  pre- 
viously shown  at  the  Chatterton 
last  September. 


712 


Motion  Picture  News 


Comedies,  Short  Subjects  &  Serials 


"Plunder"  3rd  Episode 
Heads  Pathe  List 


HE 


HIDDEN 


THING,"  is  the  title 
of  the  third  episode 
of  "Plunder,"  Pearl  White 
Patheserial,  which  heads  a 
program  of  eight  subjects 
scheduled  for  release  of  Feb. 
11. 

The  comedy  product  is 
"Jailed  and  Bailed,"  featuring 
Paul  Parrott  and  Jobyna  Ral- 
ston, while  the  Aesop's  Film 
Fabled  offering  is  called  "The 
Gliders."  There  is  also  an  in- 
teresting issue  of  Screen 
Snapshots,  No.  19,  which  in- 
troduces a  number  of  popu- 
lar film  stars. 

Pathe  Review  No.  6  in- 
cludes scenes  depicting  the 
Japanese  art,  or  industry,  of 
fishing  with  captive  cormor- 
ants. Other  novelties  com- 
plete the  reel. 

This  release  program  con- 
tains, in  addition,  Pathe  News 
Nos.  14  and  15  and  Topics  of 
the  Day  No.  6. 


"Ex-Kaiser  in  Exile" 
Soon  To  Be  Released 

According  to  Fred  Hamlin,  who 
is  presenting  the  two  reel  film  spe- 
cial "  The  Ex-Kaiser  in  Exile," 
and  which  will  soon  be  released 
by  the  W.  W.  Hodkinson  Corpo- 
ration, states  that  this  film  is  the 
first  and  probably  will  be  the  last 
one  that  will  ever  be  taken. 

After  five  years  of  effort  in 
which  every  possible  device  and 
subterfuge  known  to  resourceful 
motion  picture  and  newspaper 
cameramen  was  tried,  it  has  re- 
mained for  the  producers  of  this 
film  to  finally  penetrate  the  secrets 
of  the  ex-Emperor's  life  in  exile, 
behind  the  barbed  wire  twenty 
acre  estate  at  Doom,  Holland. 

In  addition  to  nine  different 
views  of  the  former  War  Lord  in 
some  of  which  he  is  seen  appar- 
ently within  three  or  four  feet 
of  the  camera,  by  means  of  the  high 
powered  lens,  an  intensely  inter- 
esting and  patriotic  contrast  has 
been  secured  by  showing  him  in 
scenes  depicting  his  former  days 
of  pomp  and  glory,  coupled  with 
a  few  scenes  of  stirring  war  action. 


Educational  Comedies 
Endorsed  by  N.M.P.L. 

"  Bumps,"  an  Educational-Cameo 
Comedy,  with  Jimmie  Adams,  and 
"  Second  Childhood,"  an  Educa- 
tional-Christie Comedy,  featuring 
Bobby  Vernon,  are  listed  in  the  cur- 
rent bulletin  of  the  National  Motion 
Picture  League,  and  are  indorsed 
for  "family  showing."  The  bulle- 
tin also  lists  the  current  issues  of 
Kinograms,  Educational's  news  reel. 


Coue  Completes  Work  in  Special 

Educational  to  Release  "The 
Message  of  Emile  Coue"  Soon 


PRODUCTION  work  on  "The 
Message  of  Emile  Coue,"  the 
two-reel  Educational  subject,  in 
which  M.  Coue  will  give  his  mes- 
sage of  self-healing  to  the  world, 
and  which  will  be  distributed  by 
Educational  Film  Exchanges,  Inc., 
is  rapidly  nearing  completion  at  the 
studio  of  Motion  Picture  Arts,  at 
New  Rochelle,  N.  Y.  All  the  scenes 
in  which  M.  Coue  appears  have 
been  finished,  leaving  only  the  minor 
scenes,  which  will  be  completed  in  a 
few  days. 

This  is  perhaps  a  record  in  mo- 
tion picture  production.  As  M. 
Coue's  time  was  strictly  limited  it 
was  necessary  that  every  detail  of 
production  be  worked  out  and  timed 
in  advance,  and  every  precaution 
was  taken  by  the  producers  to  pre- 
vent lost  motion.  Six  cameras 
photographed  the  scenes  from  dif- 
ferent angles  after  preliminary  re- 
hearsals were  pronounced  satisfac- 
tory, in  order  that  retakes  due  to 
defective  photography  would  not  be 
necessary. 

The  complete   resources   of  the 


studio  were  placed  at  the  disposal 
of  the  Coue  company. 

"  I  have  never  seen  an  actor  on 
a  motion  picture  set,  no  matter  how 
minor  an  extra,  who  was  less  tem- 
peramental than  M.  Coue,"  declared 
the  director,  John  L.  McCutcheon. 
"  Rehearsals  were  almost  unneces- 
sary, and  he  complied  with  all  the 
demands  we  made  on  him  with  an 
obedience  and  tractability  seldom 
seen  in  a  studio  even  in  the  case  of 
seasoned  film  veterans,  and  never 
before  where  a  man  was  facing  a 
camera  for  the  first  time." 

M.  Coue's  statement  is  simple: 

"  I  am  not  a  miracle  man.  I  have 
never  cured  anyone.  I  only  show 
others  how  to  cure  themselves." 

Educational  is  rushing  work  on 
special  advertising  and  exploitation 
to  accompany  this  two-reel  special. 

M.  Coue  expects  to  sail  for  Eu- 
rope on  Feb.  10,  and  it  is  hoped 
that  production  work  on  "  The  Mes- 
sage of  Emile  Coue "  will  be  fin- 
ished in  time  to  give  him  the  oppor- 
tunity of  seeing  himself  on  the 
screen  and  inspecting  his  work  be- 
fore sailing. 


Two  Pathe  Specials  On  Program 

"Dr.  Jack",  Feature  and  "Fruits 
of  Faith"  at  Stanley,  Philadelphia 


PLAYED  at  the  Stanley  theatre, 
Philadelphia,  with  "  Dr.  Jack," 
Will  Rogers'  three  reels  of  min- 
gled humor  and  pathos  called 
"Fruits  of  Faith"  is  declared  to 
have  fully  justified  the  high  opin- 
ions expressed  in  the  action  by  the 
Stanley  and  other  circuits  in  book- 
ing the  Rogers  picture  as  able  to 
hold  its  own  with  Lloyd's  latest  fea- 
ture comedy  played  on  the  same  bill. 
This,  in  effect,  is  the  unanimous 
verdict  of  reviewers  in  the  Philadel- 
phia newspapers. 

The  Stanley's  program  tie-up  of 
two  leading  comedy  stars  of  screen 
and  stage,  inspired  such  display 
headlines  as  "  Lloyd  and  Rogers 
vie  on  Stanley  bill — Harold  humor- 
ous in  'Dr.  Jack,'  and  Will  hu- 
man in  short  film" ;  "  Lloyd  and 
Rogers  on  double  bill  at  Stanley"; 
"  Harold  Lloyd  and  Will  Rogers  in 
Delightful  Offerings,"  etc.  Follow- 
ing are  paragraphs  from  these  re- 
views, which  are  notable  for  their 
extended  analysis  as  well  as  for 
their  unstinted  praise  of  both  pic- 
tures : 

Evening  Bulletin  :  "  With  Harold 
Lloyd  in  '  Dr.  Jack '  and  Will  Rog- 
ers in  '  Fruits  of  Faith,'  the  Stan- 
ley theatre  has  two  films  that  appeal 
to  a  sense  more  fundamental  than 
that  of  the  mere  'comic.'" 

Inquirer:  "With  his  feature 
('  Dr.  Jack ')  is  a  three-reel  novel- 


ty, '  Fruits  of  Faith,'  with  Will 
Rogers.  In  his  inimitable  way, 
Rogers  soon  makes  friends  with  his 
audience  with  a  story  which,  in  all 
probability,  done  by  anyone  else 
would  have  fallen  as  flat  as  Humpty 
Dumpty." 

North  American :  "  Harold  Lloyd 
as  '  Dr.  Jack,'  the  sunshine  physi- 
cian, races  at  top  speed  through  a 
hilarious  farce.  '  Fruits  of  Faith,' 
in  which  Will  Rogers  is  the  star,  is 
a  short  film,  but  one  of  the  most 
beautiful  ever  produced." 

Record:  "  Harold  Lloyd  in  '  Dr. 
Jack,'  and  -Will  Rogers  in  '  Fruits  of 
Faith,'  were  the  stellar  attractions 
yesterday  at  the  Stanley.  .  .  .  This 
is  one  of  the  most  spirited  of  the 
Lloyd  comedies  and  has  more  than 
the  usual  '  romantic '  element.  .  .  . 
Will  Rogers  appeared  in  a  role  of  a 
tramp  who  was  snatched  from 
vagrancy  by  the  wiles  of  a  little 
child." 


Music  Cue  Sheets  for 
New  Anchor  Series 

Arrangements  with  Olive  Miller, 
a  Los  Angeles  music  composer,  to 
write  the  music  cue  sheets  for  the 
series  of  two-reel  features  starring 
little  Arthur  Trimble  have  been 
made  by  the  Anchor  Film  Distribu- 
tors, Inc.,  which  is  releasing  this 


Two  More  Century 
for  Early  Release 

TWO  MORE  Century 
Comedies  have  been 
completed  for  early  re- 
lease on  the  Universal  pro- 
gram, "  Smarty,"  formerly 
referred  to  as  "  Teacher's 
Pest,"  which  is  Buddy  Mes- 
singer's  second  starring  vehi- 
cle; "Sweet  and  Pretty," 
starring  Brownie,  the  wonder 
dog,  his  first  release  for  1923. 

Joe  Moore,  Eddie  Barry 
and  Lois  Boyd  appear  in  sup- 
port of  Brownie  in  "  Sweet 
and  Pretty,"  together  with  a 
bevy  of  Century  Beauties, 
who  justify  the  title. 

Sadie  Campbell,  a  former 
protege  of  Gus  Edwards; 
Charles  Hatton,  who  played 
the  part  of  John  Ridd  as  a 
boy  in  "  Lorna  Doone"; 
Fred  Spencer  and  Blanche 
Payson  support  young  Mes- 
singer  in  "  Smarty." 

Both  directors  are  working 
on  new  stories,  names  as  yet 
undecided,  and  will  com- 
mence "  shooting  "  within  the 
next  ten  days. 


Lee- Bradford  Corp.  to 
Star  Shorty  Hamilton 

On  a  recent  trip  to  Florida,  Ar- 
thur A.  Lee,  President  of  the  Lee- 
Bradford  Corporation,  closed  a 
contract  with  R.  E.  Grabel,  Presi- 
dent of  the  Associated  Authors, 
Inc.,  for  a  series  of  eight  or  pos- 
sibly twelve  two-reel  comedies  star- 
ring Shorty  Hamilton  and  Muriel 
Kingston. 

Hamilton  needs  no  introduction. 
Muriel  Kingston  will  be  remem- 
bered as  having  been  in  the  Toon- 
erville  Trolley  Comedies. 

The  entire  company  is  leaving 
for  Orlando,  Florida  and  will 
spend  the  balance  of  the  winter 
there  producing  comedies,  all  to  be 
taken  from  published  stories  by  the 
well  known  author,  Hapsburg 
Liebe.  Over  500  stories  of  his  have 
been  published  in  various  maga- 
zines, such  as  the  Blue  Book,  Ad- 
ventures, Smith's,  All  Story,  Ar- 
gosy and  many  other  popular 
magazines. 

The  first  two  subjects  will  be 
ready  to  show  to  the  trade  the  first 
part  of  March. 


"Private,  Keep  Off"  De- 
Haven  Comedy  Shown 

Carter  DeHaven's  next  two  reel 
comedy  for  the  Film  Booking  Offi- 
ces of  America,  "  Private — Keep 
Off,"  was  pre-viewed  recently  at 
the  Ambassador  Hotel  in  Los  An- 
geles and  the  jovial  Mr.  and  Mrs. 
DeHaven  proved  that  they  have 
lost  none  of  their  laugh-provoking 
powers.  Their  next  comedy,  al- 
ready in  production,  is  "  Borrowed 
Trouble." 


February  i  o  ,  1923 


713 


Five  Joe  Rock  Comedies  Finished 

Billy  Rhodes  Supports  Comedian  in 
Series  or  Twelve  for  1923  Release 


Christie  Goes  4,500  Miles 
For  Two  Reeler 

Every  time  Al  Christie  takes  one 
of  his  comedy  companies  on  loca- 
tion, it  is  farther  and  farther  away 
from  the  Los  Angeles  headquarters. 
This  time,  they  have  returned  from 
Honolulu  and  the  famous  beach  of 
Waikiki,  which  served  as  location 
for  a  film  of  the  new  Christie  type. 

The  new  comedy  is  "  A  Hula 
Honeymoon,"  with  Henry  Murdock 
featured,  and  is  one  of  twenty  com- 
edies which  is  Christie's  entire  out- 
put this  year.  Last  year  when 
Christie  took  his  company  to 
Truckee  and  filmed  a  satire  called 
"Cold  Feet"  he  found  an  unusual 
background  with  the  result  that  he 
was  said  to  have  made  the '  most 
successful  comedy  of  the  year. 

"  This  Honolulu  expedition  is 
only  a  start,"  says  Christie.  "W  hen 
I  make  my  European  vacation  trip 
next  May,  I  will  take  Neal  Burns 
along  to  London  and  make  the  com- 
edy of  a  London  omnibus  which 
struck  me  over  there  last  Spring 
as  a  wonderful  idea." 

By  all  of  which  it  would  appear 
that  the  art  of  comedy  is  stepping 
out  pretentiously  with  leaps  and 
bounds. 


Kinograms  Depict  Coue 
Delivering  Message 

The  current  issue  of  Kinograms. 
Educational's  news  reels,  claim  six 
exclusive  features. 

M.  Coue,  the  famous  disciple  of 
auto-suggestion,  is  shown  approv- 
ing the  script  for  "  The  Message 
of  Emile  Coue,"  the  only  motion 
picture  in  which  this  eminent  lec- 
turer will  appear  during  his  stay- 
in  America,  and  the  first  motion 
picture  in  which  he  has  appeared. 

Pictures  showing  the  French  oc- 
cupation of  Essen,  Germany's 
famous  industrial  city,  are  shown. 
This  item  also  shows  interesting 
shots  of  the  local  German  police 
keeping  back  the  crowds  while  the 
French  cavalry  takes  formal  pos- 
session of  the  town. 

Other  exclusive  scenes  include  in- 
teresting and  timely  news  bits-  from 
many  parts  of  the  world. 


"Wild  Waters"  First 
Fox  Educational 
for  February 

THE  FIRST  of  the  six 
Fox  Educational  Enter- 
tainments to  be  released 
in  February  is  "  Wild  Wa- 
ters," which  portrays  Iguazu 
Falls,  located  at  the  juncture 
of  three  republics  in  South 
America,  these  countries  be- 
ing Brazil,  Argentine  and 
Paraguay. 

The  contour  of  Niagara  in- 
cludes 5,000  feet.  Iguazu  com- 
prises 10,000.  Niagara's  larg- 
est drop  is  180  feet;  the 
greatest  in  the  South  Ameri- 
can Falls  is  213  feet.  At  high 
water,  following  torrential 
rains,  twenty  million  cubic 
feet  per  minute  flow  over  the 
falls  as  against  eighteen  mil- 
lion for  Niagara.  There  are 
275  cataracts,  one  of  them 
alone  capable  of  producing 
six  million  horsepower  if  har- 
nessed to  electric  dynamos. 


JOE  ROCK  Productions  of  New 
York,  will  release  a  series  of 
twelve  two-reel  comedies  starring 
Joe  Rock,  with  Billy  Rhodes  as  his 
support.  The  first  rive  of  the  series 
have  already  been  completed  and 
are  now  being  released  to  exhibitors 
by  independent  exchanges  through- 
out the  country'- 

"  Ali  Baba,"  a  parody  on  the 
famous  "  Arabian  Nights "  tale,  is 
the  first  in  the  series  of  burlesques 
on  the  legendary  myths ;  "  Aladdin  " 
is  the  second.  The  third  two-reeler 
is  "  Little  Red  Robin  Hood,"  a 
travesty  on  "  Little  Red  Riding 
Hood."  The  fourth  is  "  The  Pill." 
The  fifth,  which  is  the  last  to  be 
completed,  is  "  The  Cold  Home- 
stead." 

The  Apollo  Exchange,  New 
York,  Celebrated  Players  Film 
Corporation  of  Chicago,  Celebrated 


Fox  News,  VoL  4,  No.  32:  —  New 
York  City,  Rum  fleet,  outside  3-mile 
limit,  defies  Uncle  Sam;  Tokyo,  Japan, 
"  Yabusame  "  played  with  bow  and  ar- 
row is  revived:  Harrisburg,  Pa.,  Clifford 
Pinchot  is  inaugurated  Governor;  Mont- 
gomery, Ala..  William  W.  Brandon  takes 
oath  of  Governor;  New  York  City. 
Prince  Andrew,  late  King  Constantine's 
brother  arrives;  Madrid,  Spain,  Proclam- 
ation of  Papal  Bulls  celebrated  with  an- 
cient ceremony;  Belmont  Park,  N.  Y., 
Race  horses  romp  in  snow;  Valparaiso, 
Chile,  Firemen  hold  annual  field  day ; 
Los  Angeles,  Cal.,  $100,000  chimpanzee 
sings,  plays,  telephones  and  smokes; 
San  Francisco,  Cal.,  Coast  guard  crew  in 
thrilling  life-saving  demonstration;  Tren- 
ton, N.  J.,  George  S.  Silzer  suceeds  E. 
I.  Edwards  as  Governor. 


Fox  News,  Vol.  4,  No.  33: — Dallas, 
texas.  Shriners  inspect  their  new  chil- 
dren's hospital;  Syracuse,  N.  Y.,  Heavy 
snowstorm  blocks  rail  traffic ;  Valparaiso. 
Chile,  President  inspects  graduating 
class  of  naval  academy;  New  York  City, 
Rare  birds  in  zoo  display  charms;  Mt. 
Desert,  Maine,  Three  coal  -  carrying 
schooners  wrecked  by  gales;  Wrangell, 
Alaska,  New  type  salmon  net  success- 
fully tested;  Ithaca,  N.  Y..  Wonder  po- 
lice dog  gives  exhibition;  Vienna,  Aus- 
tria, Fourth  anniversary  of  Republic  is 
celebrated;  McCook  Field,  Ohio,  New 
De  Bothezat  Helicopter  successfully 
tested  by  U.  S.  Air  Service;  Brattleboro, 
Vt.,  Records  broken  at  eastern  ski  cham- 
pionship meet. 


Kinograms  No.  2218: — Philadelphia, 
Honor  Franklyn  on  his  217th  birthday: 
Stockton,  Cal.,  Use  big  tractors  to  clear 
farmland;  San  Francisco.  Cal.,  Longest 
high-power  cable  ever  made  is  laid  across 
the  Bay  to  Richmond,  a  distance  of  eight 
miles;  Portland,  Me..  Giant  tractor  plow 
makes  brave  attempt  to  clear  streets  of 
record  fall  of  snow — 58  inches;  Personal- 
ities in  the  news :  New  York,  Mrs.  Flor- 
ence Leeds,  named  as  co-respondent  in 
Stillman  divorce  suit:  Chancellor  Stanley 
Baldwin  of  the  British  Exchequer; 
Mayor  Hylan  at  City  Hall.  New  York; 
New  York,  Col.  George  Harvey's  hat 
comes  off  at  photographer's  request: 
Dayton,  Ohio,  The  de  Bothezat  helicop- 
ter is  the  first  machine  to  rise  directly 
into  the  air:  Chicago,  Dempsey  victor  in 
bout  with  Willard;  Oakland.  Cal.,  woman 
makes  her  living  painting  chimneys;  New 
Orleans,  La..  A  Pakenham  again  on  his- 
toric field;  New  York,  Flag  placed  atop 
newest  and  highest  department  store. 


Pathe  News  No.  8: — Portland,  Me.. 
Fishing  boats  suffer  from  icy  grip  of 
King  Frost;  Miami.  Fla.,  Glenn  Curtiss 
and  a  Seminole  Indian  form  an  archery 
team  and  defeat  real  golf  players;  arrows 
take  the  place  of  balls;  Shoreham,  Eng- 
land, Flames  destroy  cottages  in  Bun- 
galow Town";  Dayton.  Ohio.  Helicopter 
flies  with  two  passengers  for  first  time: 
Here  and  there:  Oakland,  Cal.,  Here's  a 


Players  Film  Corporation  of  Mil- 
waukee, Federated  Film  Exchange 
of  Baltmore,  Federated  Film  Ex- 
change of  New  England,  Bond 
Photoplay  Corporation  of  Albany 
and  Buffalo,  Standard  Film  Ser- 
vice Co.  of  Cleveland,  Specialty 
Film  Company  of  Dallas,  the  Lan- 
non-Sheffield  Exchange  of  Denver, 
Federated  Film  Distributors  of  Los 
Angeles  and  San  Francisco,  Master- 
piece Film  Attractions  of  Philadel- 
phia, and  the  Greater  Features 
Company,  Salt  Lake  City,  are  now 
distributing  the  series. 

Joe  Rock's  comedies  mark  an  ad- 
vanced step  in  comedy  production, 
it  is  claimed.  The  settings  and  lav- 
ishness  of  a  feature  were  bestowed 
on  every  one  of  his  mirth-makers 
according  to  the  producers.  By  the 
end  of  the  year  the  additional  seven 
Joe  Rock  comedies  will  have  been 
released. 


lady  who  does  real  "  uplift "  work — 
Mrs.  T.  V.  De  Sella;  Other  personalities; 
New  York  City.  Saved  after  27  hours  on 
storm-tossed  ocean;  PPortland.  Me.,  New 
60-h.p.  tractor  plow  removes  the  "  man- 
high  "  snow  shroud  which  buries  city: 
In  the  North  Atlantic.  Danish  cruisers 
on  way  to  Iceland  make  a  gallant  fight 
against  heavy  seas;  St.  Jovite,  Canada. 
Clip  the  wings  off  an  airplane  and  you 
have  an  ice-boat. 


Pathe  News  No.  9:— Cary,  111.,  Whirl- 
ing from  dizzy  heights  attracts  thousands 
to  ski  meet;  San  Diego,  Cal.,  Airplane 
views  of  84  de-commissioned  U.  S.  de- 
stroyers; New  York  City,  Perfect  babies 
even  though  born  and  bred  in  the  city! 
Run  America's  Wheels !  Animated  draw- 
ings illustrate  total  Horse  Power  gen- 
erated annually;  On  the  Mexican  Border, 
Preservers  of  order  along  the  frontier; 
Tacoma,  Wash.,  Clear  paths  for  autos 
through  mountain  snows;  Essen,  Ger- 
many,   French   army   enters   the  Ruhr; 


International  News  No.  9: — Waziris- 
tan.  India.  Britain's  fighting  men  on  the 
job:  Croton  on  the  Hudson,  Winter  rains 
flood  huge  water  system;  International 
Snapshots:  Major  J.  J.  Astor  as  a  fox 
hunter.  Hever  Castle,  Kent,  England; 
New  York  City,  Miss  Mary  Campbell, 
chosen  as  Miss  America  in  1922,  shows 
Miss  Canada  (Helen  Morgan  of  Mon- 
treal) around  the  Big  City  and  introduces 
her  to  Mayor  Hylan;  McCook  Field, 
Dayton,  O..  New  giant  helicopter  tested 
by  army  flyers;  Brattleboro,  Vt.,  Ski 
jumping  record  broken  in  title  meet; 
Off  San  Diego,  CaL,  Navy  makes  first 
test  of  white  smoke  screen. 


International  News  No.  10: — Gary. 
111.,  Thousands  thrilled  at  greatest  ski 
meet;  International  Snapshots:  New 
York  City,  Flivver-skating  is  the  newest 
winter  novelty:  Oakland.  Cal.,  Turning 
battleships  into  plow-shares:  Mexico 
City,  Mexico,  Thrilling  spectacle  as  bull 
fight  season  ends;  Constantinople  Tur- 
key, Night  explosion  sets  Russian  oil 
ship  afire :  Essen  Germany,  French  cav- 
alry troops  lead  the  way  for  General 
Degoutte's  army  advancing  from  the 
zone  of  occupation. 

Bobby  Dunn  Comedies 
Are  Completed 

Arrow  Film  Corporation  an- 
nounces that  "  Our  Alley "  and 
"  Poor  But  Honest "  the  last  two 
in  the  series  of  fourteen  Bobby 
Dunn-Mirthquake  Comedies,  have 
been  completed  and  are  ready  for 
release.  They  state  further  that 
Bobby  will  start  work  at  once  on  a 
new  series  of  thirteen  Mirthquakcs 
for  1923. 


Pathe  News  Cameramen 
in  Ruhr  District 

All  of  the  vast  military  opera- 
tions going  on  in  connection  with 
the  French  invasion  of  the  rich 
Ruhr  District  in  Germany  to  en- 
force war  reparation  payments  are 
being  covered  by  Pathe  News 
cameramen.  In  connection  with  the 
current  screening  in  Pathe  News 
Nos.  9  and  10  of  movements  less 
than  ten  days  old,  Editor  Cohen  an- 
nounces that  Cameraman  Glattli, 
celebrated  for  film  achievements  in 
connection  with  the  Turco-Greek 
conflict,  is  with  the  French  army 
now  occupying  the  heart  of  the 
Essen  Steel  region,  while  Sozio, 
equally  famous  for  his  war  motion 
picture  reports,  is  with  the  Amer- 
ican forces  now  leaving  Coblenz 
for  home. 

The  current  issues  of  Pathe  News 
picture  the  highlights  of  all  of  the 
significant  events  taking  place  along 
the  Rhine  as  described  in  recent 
press  cables. 


"  A  Spooky  Romance" 
Is  Finished 

"A  Spooky  Romance"  will  be  the 
title  of  Al  Herman's  first  Century 
Comedy  for  1923.  This  is  the  corn- 
ed}' in  which  Jack  Cooper,  Jack 
Earle  the  giant,  Billy  Engle,  and 
Inez  McDonnell  all  appear. 

Jack  Cooper  who  for  nearly  two 
years  starred  in  Fox  Comedies,  has 
been  given  the  featured  role.  On 
the  strength  of  his  work  in  this  pic- 
ture it  is  highly  probable  that  Julius 
Stern  will  star  Cooper. 

Cooper  comes  from  the  old  Eng- 
lish school  of  comedy  work — the 
English  music  hall — and  has  ap- 
peared in  comedies  for  the  last  five 
years  with  Christies,  Fox,  Sennett, 
and  others. 

The  story  of  "A  Spooky  Ro- 
mance," centers  around  a  flapper 
and  her  favored  beau  who  try  to 
get  rid  of  another  suitor  through 
a  series  of  spooky  sequences  calcu- 
lated to  chill  the  ardor  of  the  bold 
rival.   

New  Plum  Center  Com- 
edy Announced 

"Pop  Tuttle's  Pole-Cat  Plot"  is 
the  next  Plum  Center  comedy  on 
the  short  subject  program  of  the 
Film  Booking  Offices  of  America. 
It  will  be  released  late  in  February. 

This  new  comedy  is  counted  bv 
F.  B.  O.  as  one  of  the  best  of  the 
Plum  Center  series,  produced  by 
the  Paul  Gerson  Pictures  Cor- 
poration of  San  Francisco.  The 
entire  series  features  Dan  Mason 
in  the  role  of  "Pop  Tuttle,"  with 
Wilna  Hervey  in  the  character  of 
"Tillie,  The  Great  Dane,"  Robert 
Eddy  directs. 

"Pop  Tuttle's  Pole-Cat  Plot" 
tells  of  Pop's  business  difficulties 
and  how  he  overcomes  the  obstacle 
of  competition  in  his  bus  line  enter- 
prise.   

Burr  All-Star  Comedies 
Cast  on  Location 

The  second  troupe  of  players  of 
the  All-Star  comedies  produced 
by  C.  C.  Burr,  left  for  St.  Augus- 
tine, Florida,  several  days  ago  to 
film  the  exteriors  of  another  two 
reeler.  The  first  troupe,  under  the 
direction  of  Dick  Thorpe,  has  re- 
turned to  the  Glendale  Studios, 
New  York,  to  finish  the  interior 
scenes  on  still  another  comedy. 


|  Resume  of  News  Weeklies  | 


714 


Motion  Picture  News 


Production -Distribution  Activities 


Eschmann  Elated  Over  Contest 

Pathe  General  Sales  Manager  Con- 
gratulates  Field    Force   on  Success 


"Passionate  Friends" 
via  State  Rights 

GEORGE  H.  DAVIS'S 
latest  production,  titled 
"  The  Passionate 
Friends,"  will  be  distributed 
via  the  state-rights  market, 
according  to  an  announce- 
ment received  this  week 
from  the  George  H.  Davis  of- 
fice in  New  York.  The  dis- 
tribution of  the  new  Davis 
subject  has  been  handed  over 
to  the  C.  B.  C.  Film  Sales 
Corporation. 


Universal  Open  House 
Week  Is  Success 

An  unusual  success  that  far  ex- 
ceeded the  expectations  of 
Universal  officials  was  met  with  in 
the  Open  ouse  Week  held  in  the 
Washington  branch  of  the  Univer- 
sal Pictures  Corporation  the  week 
of  January  8th. 

The  enthusiasm  of  the  salesmen 
and  the  other  employees  of  the 
Washington  office  in  backing  up 
Managery  Harry  S.  Brown's  plans 
resulted  in  making  of  Open  House 
Week  an  unqualified  success  and 
record-breaker.  The  whole  sales 
staff  remained  in  Washington  dur- 
ing the  entire  week  to  greet  visiting 
exhibitors  and  extend  them  every 
courtesy  and  attention.  Fully  50  per 
cent,  of  the  exhibitors  in  the  terri- 
tory took  advantage  of  Open  House 
Week  and  visited  the  office,  while 
more  than  25  per  cent,  sent  their 
regrets  stating  that  they  were  un- 
able to  come,  according  to  Universal. 
In  accordance  with  the  announce- 
ment of  the  manager  in  his  letter  to 
exhibitors  inviting  them  to  attend 
Open  House  Week,  the  railroad 
fare  was  paid  to  every  exhibitor,  in 
cash,  immediately  upon  his  arrival 
in  the  office. 

Several  Home  Office  executives 
attended  Open  House  Week.  A.  A. 
Schmidt,  General  Sales  Manager  of 
Universal,  remained  for  several 
days.  Jules  Levy,  District  Manager 
of  Universal,  was  also  one  of  the 
visitors. 


Burr  Sales  Chief  in 
South  on  Contracts 

Lester  F.  Scott,  Jr.,  general  sales 
representative  for  C.  C.  Burr,  left 
Chicago  last  Saturday  for  the 
South  to  close  several  important 
contracts  with  leading  southern 
independent  exchanges  for  the  dis- 
tribution rights  to  "  Secrets  of 
Paris,"  the  Whitman  Bennett  spe- 
cial which  C.  C.  Burr  is  releasing. 

Mr.  Scott  will  return  to  the  New 
York  office  after  closing  in  the 
South  and  then  will  probably  con- 
centrate on  the  sale  of  the  Edward 
Sloman  production,  "  The  Last 
Hour,"  which  is  ready  for  release 
"The  Last  Hour"  features  Milton 
Sills  and  Carmel  Myers  among  a 
cast  of  well  known  players. 


tp  A.  ESCHMANN,  general 
sales  manager  of  Pathe  Ex- 
change, Inc.,  is  highly  elated  over 
the  success  of  the  sales  contest 
which  ended  December  30,  and  the 
winners  of  which  were  announced 
last  week. 

Mr.  Eschmann  prepared  the  fol- 
lowing statement: 

"  The  results  of  the  sales  contest 
which  ended  on  Dec.  30,  have  im- 
pressed the  Pathe  Home  Office 
more  deeply  than  ever  with  the 
power  for  magnificent  perform- 
ance possessed  by  our  thirty-four 
branch  organizations.  Home  Office 
congratulations  are  extended  to 
every  member  of  the  forces  in  the 
field  who  contributed  in  that 
achievement. 

"  Each  sales  contest  in  which  we 
have  participated  has  set  a  new 
record  for  business.  It  may  be  that 
this  repeated  record-breaking,  un- 
der any  and  all  conditions,  has  in- 
duced in  us  a  sort  of  assurance  that 
our  branches  can't  fail — that  their 
power  of  achievement  is  to  be 
taken  as  a  matter  of  course.  The 
value  of  this  asset  in  connection 
with  Pathe's  development  of  rich, 
but  neglected,  fields  can  hardly  be 
overestimated. 

"  This   selling  contest  also  well 


WALLACE  WORSLEY,  direc- 
tor of  Universal's  big  1923 
Jewel  picture,  "  The  Hunchback  of 
Notre  Dame,''  has  completed  the 
iarge  ca^t  necessary  for  adapting 
Victor  Hugo's  celebrated  novel  to 
the  screen,  and  production  has 
started  with  a  rush,  Universal  an- 
nounces. 

In  addition  to  Lon  Chaney,  Patsy 
Ruth  Miller,  Norman  Kerry  and 
Raymond  Hatton,  the  four  leading 
players  heretofore  announced  as 
engaged  for  featured  roles  in  the 
big  Universal  production,  the  fol- 
lowing have  recently  been  added  to 
the  cast  of  principals:  Kate  Lester, 
Brandon  Hurst,  Ernest  Torrence, 
Harry  Van  Meter,  Winifred  Bry- 
son,  Eulahe  Hensen,  and  Nick  de 
Ruiz. 

Lon  Chaney  takes  the  role  of  the 
hunchback,  Quasimodo ;  Miss  Mil- 
ler plays  Esmeralda,  the  gypsy  dan- 
cer; Norman  Kerr  is  to  be  Capt. 
Phoebus,  and  Raymond  Hatton  will 
take  the  role  of  Gringroire,  the 
poet. 

Miss  Lester  will  play  the  role  of 
Madame  Guandelaurier  of  the  Hugo 
novel.  Hurst  will  be  Jehan,  the 
evil  brother  of  the  archdeacon  of 
Notre    Dame.     Torrence    will  be 


served  the  interests  of  exhibitors 
who  found  themselves  confronted 
with  the  problem  of  securing  pho- 
toplay features  of  quality  and  dem- 
onstrated drawing  power.  In  zones 
where  certain  Pathe  standard  fea- 
tures had  not  been  played,  our 
salesmen  seized  the  opportunity  of 
convincing  showmen  that  these 
carefully  produced  photoplays  pre- 
senting favorite  stars  in  stories  by 
celebrated  authors  would  be  wel- 
comed by  their  patrons.  The  result 
was  that  out  of  .i  list  of  about 
thirty  standard  Pathe  features  be- 
tween fifteen  and  twenty  of  thtm. 
which  have  been  continuously  be- 
fore the  public  for  two  years  or 
more,  figured  very  largely  in  the 
contest  returns — showing  that  a 
successful  feature  is  as  good  or 
better  than  an  untried  new  feature 
wherever  it  has  not  yet  been 
played. 

"  Under  the  terms  of  the  con- 
test recently  closed,  the  result 
throughout  the  exhibitor  field  has 
been  of  a  constructive  nature  which, 
instead  of  producing  a  period  of 
unfavorable  reaction,  will  have  a 
continuously  stimulating  effect  from 
which  our  capable  and  enterprising 
field  forces  will  gain  their  full  share 
of  advantage." 


Clopin,  the  king  of  mendicants ;  Van 
Meter  will  be  Mon  Neufchatel,  Miss 
Bryson  will  be  Mile.  Fleurd  de  Lys 
and  Miss  Jensen  will  play  the  role 
of  Marie. 

The  scenes  depicting  the  Court  of 
Miracles,  that  strange  gathering 
place  of  15th  Century  Paris,  where 
beggars,  cripples,  pickpockets  and 
other  crooks  assembled  after  night- 
fall to  dispard  their  wooden  legs, 
uncover  their  "  sightless  "  eyes  and 
otherwise  become  normal,  has 
called  for  the  combined  attention 
of  the  Universal  scenario  and  cast- 
ing departments. 

Among  the  players  who  have  been 
engaged  to  portray  important  char- 
acters in  the  Court  of  Miracles  are 
John  Cossar,  Wilson  Hummel,  Jay 
Hunt,  C.  E.  Collins,  Walter  Rod- 
gers,  Alfred  Hollingsworth,  Russell 
Powell,  Albert  Prisco,  Andy  Mac- 
Clellan,  Alfred  Gronell,  Harry 
Mann,  Albert  MacQuarrie,  James 
Collins,  Fred  T.  Walker  and  Fred 
Herzog,  Pearl  Tupper,  Eva  Lewis, 
Lou  Salter,  Jane  Sherman,  Helen 
Brunneau,  Gladys  Johnston.  Lydia 
Yeamans  Titus,  Nick  Shaid,  John 
Impolito,  Louis  Miller,  Roy  Laidlaw 
and  Harry  DeVere. 


Six  Fox  Educationals 
for  February 

FOX  FILM  CORPORA- 
TION announces  the 
preparation  for  release 
during  February  of  six  edu- 
cational reel  and  half-reel 
features. 

They  are:  "  Wild  Waters," 
a  half  reel  film  showing  the 
picturesque  Iguazu  Falls, 
which  are  on  the  border  of 
three  South  American  coun- 
tries, Argentine,  Brazil  and 
Paraguay. 

"  School  Days  in  Japan," 
another  half-reeler,  depicts 
the  methods  employed  in  the 
modern  Japanese  schools  in 
the  training  of  the  new  gen- 
erations. 

"  An  Alaska  Honeymoon," 
a  full  reel,  takes  a  newly 
married  couple  on  a  month's 
tour  of  the  interesting  site 
places  of  America's  far  north. 

"  Algeria,"  also  a  full  reel, 
gives  the  audience  an  insight 
into  the  century-old  customs 
and  manufacturing  habits  of 
the  north  African  country. 

The  names  of  two  more 
educationals  on  the  list  will 
be  announced  later. 


Rowland's  Plans  Grow- 
ing For  Production 

Richard  A.  Rowland's  produc- 
tion plans  for  Associated  First  Na- 
tional are  extending  rapidly.  Since 
the  announcement  last  week  that 
Arthur  H.  Jacobs  had  contracted  to 
produce  a  series  of  Frank  Borzage 
Productions,  independently  for 
First  National  release,  Mr.  Rowland 
and  Robert  Lieber,  President  of  As- 
sociated First  National,  have  both 
received  many  messages  of  congrat- 
ulation. 

Frank  Borzage  has  to  his  direc- 
torial credit  many  of  the  bigger  pic- 
tures of  the  screen.  His  greatest 
was  "  Humoresque,"  a  picture  that 
could  always  be  found  in  lists  of 
"  the  best  ten."  His  later  pictures 
have  been  "  Pride  of  Palomar,"  and 
"  The  N'th  Commandment." 

Arthur  H.  Jacobs,  who  has  be- 
come well  known  in  the  trade  dur- 
ing his  eight  years  of  production  ac- 
tivities, left  for  the  coast  immedi- 
ately after  signing  the  contract,  to 
get  his  organization  in  shape  to  be- 
gin production  of  Mr.  Borzage's  first 
story,  "  Terwilliger,"  written  by 
Tristan  Tulpin  and  originally  pub- 
lished in  the  Metropolitan  Maga- 
zine, afterward  serial ly  in  many 
newspapers  throughout  the  country. 


Burr  to  Release  Bur- 
lesque on  "Hamlet" 

A  burlesque  on  "  Hamlet "  and 
with  the  title  "  So  This  Is  Hamlet," 
will  be  the  next  All-Star  comedy 
to  be  released  by  the  C.  C.  Burr  or- 
ganization. This  was  prompted  by 
the  popularity  of  "  Hamlet "  on 
Broadway,  it  is  stated. 


Cast  Complete  for  *  'Hunchback" 

Universal's  Big  1923  Jewel  Production 
Under   Way   with    Stellar  Lineup 


February  i  o  .   i q  2 : 


■ 


IS 


MILLIONS  WILL 
WANT  TO  SEE  IT  / 


GEORGE  H.  DAVIS 

PRESENTS 

AN  EXTRAORDINARY  PICTURIZAT10N 
OF  THE  LITERARY  SENSATION 

THE 

PASSIONATE 


THE  GREATEST  AND  MOST  TALKED  OF  NOVEL 
BY  THE  WORLD'S  GREATEST  AUTHOR 

H.G.  WELLS 


OPPORTUNITY 
Communicate  With 

C.  B.  C.  FILM  SALES  CORP. 

1600  BROADWAY  NEW  YORK  CITY 


716 


Motion  Picture  News 


Rathner  Closes  Deal 
Down  South 

What  constitutes  one  of  the  most 
important  sales  negotiated  by  an  in- 
dependent distribution  concern  was 
closed  this  week  by  Harry  Rathner, 
representing  Principal  Pictures  Cor- 
poration, with  the  Enterprise  Dis- 
tributing Corporation,  which  re- 
leases to  all  the  S.  A.  Lynch  houses 
in  the  South.  The  sale  involved 
the  rights  in  the  S.  A.  Lynch  terri- 
tory to  "  The  World's  a  Stage " 
based  on  a  story  by  Elinor  Glyn  and 
starring  Dorothy  Phillips. 

The  territory  includes  Georgia, 
Florida,  Alabama,  North  and  South 
Carolina,  Louisiana,  Texas,  Okla- 
homa, Arkansas,  Kansas,  Missouri, 
Iowa,  South  Illinois  and  Tennessee, 
representing  approximately  20  per 
cent,  of  the  country.  Mr.  Rathner 
closed  this  deal  in  Atlanta  last  week. 

Mr.  Rathner  will  make  a  tour  of 
the  country,  spending  the  current 
week  conferring  with  exchangemen 
in  the  West.  From  there  he  will 
go  to  the  Northwest,  thence  to  Cali- 
fornia and  back  to  New  York.  He 
will  be  back  in  New  York  late  next 
month. 


* 'Dangerous  Age"Recommended 

Reviewers  in  New  York,  Chicago  and 
Los  Angeles  Praise  Stahl's  Production 


"Moulin  Rouge"  Has 
Big  Liverpool  Opening 

From  Liverpool,  England,  come 
particulars  of  unusual  preparations 
for  the  opening  of  Pyramid's 
"  Queen  of  The  Moulin  Rouge  "  at 
the  Scala  theatre,  January  28,  for 
an  indefinite  engagement. 

There  will  be  a  "  Moulin  Rouge  " 
carnival  at  the  Adelphi  Hotel,  Feb- 
ruary 2,  for  the  benefit  of  the 
Stanley  Hospital,  the  feature  of 
which  will  be  a  prize  of  fifty  dol- 
lars for  the  lady  adjudged  to  be 
the  most  faithful  impersonation  of 
Martha  Mansfield  as  "  Queen  of 
The  Moulin  Rouge." 

Cooperation  of  the  London  and 
North  Western  Railway  has  been 
obtained  and  a  special  train  will  be 
run  early  in  the  morning  following 
the  carnival  to  all  suburban  points. 


Arrow  Reports  Sales  on 
Deluxe  Series 

W.  Ray  Johnston,  Vice-president 
of  Arrow  Film  Corporation,  re- 
ports that  their  new  Arrowplays 
Deluxe  series  is  rapidly  being  ac- 
quired by  exchangemen  through- 
out the  country. 

The  latest  big  exchangeman  to 
take  one  of  the  Arrowplays  is  Ar- 
thur C.  Bromberg  who  has  con- 
tracted for  "  The  Streets  of  New 
York  "  for  the  entire  Southeastern 
territory  which  includes  North  and 
South  Carolina,  Georgia,  Florida, 
Alabama,  Louisiana  and  Missis- 
sippi. 

Mr.  Bromberg  is  president  of 
Progress  Pictures  Inc.,  of  Atlanta 
and  has  branch  offices  in  Charlotte, 
North  Carolina  and  New  Orleans, 
La. 


HAVING  met  a  successful  recep- 
tion in  many  first  run  houses 
throughout  the  country,  John 
Stahl's  "  The  Dangerous  Age,"  a 
First  National  release,  was  shown 
at  The  Strand  in  New  York  this 
week  and  received  the  same  high 
praise  from  the  New  York  critics 
as  it  received  in  other  big  cities. 

The  New  York  World  critic 
wrote :  "  Interesting.  Mr.  Stone,  as 
usual,  good  and  there  is  a  girl, 
Edith  Roberts  who  is  likely  to  be 
heard  of  again  right  soon  .  .  . 
of  the  type  which  cinema  kings 
refer  to  as  a — '  good  audience  pic- 
ture.' " 

"Entertaining  matrimonial  story," 
N.  Y.  Times. 

"We  enjoyed  every  flicker  of 
the  picture  .  .  .  Interesting 
theme,  well  acted  and  perfectly 
directed.  We  cheerfully  recom- 
mend it."  Harriet  Underhill  in 
the  New  York  Tribune. 

"Interesting.  Ingenuously  timely." 
N.  Y.  American. 

"  It  is  one  of  the  pictures  that 
can  be  placed  on  the  credit  side  of 
the  industry."  Louella  Parsons  in 
the  N.  Y.  Telegraph. 

"  It  is  wonderf  ullv  well  done." 
N.  Y.  Daily  News. 

Out  in  Los  Angeles  where  the 
picture  had  an  early  run  at  the 
Kinema,  the  critics  wrote  : 

"  There  is  suspense,  more  than 
enough  thrills  and,  above  all, 
thoughtful  and  capable  direction. 
The  cast  is  excellent."  Florence 
Lawrence  in  the  Examiner. 


"A  real  masterpiece,  a  genuine 
reflection  of  life  on  the  screen  at 
last.  And  to  John  Stahl  more 
power.  If  the  public  doesn't  take 
to  '  The  Dangerous  Age '  like  a 
duck  takes  to  water,  I  shall  cease 
worrying  about  pictures  and  begin 
worrying  about  audiences'."  Grace 
Kingsley  in  the  Times. 

"  A  Forceful  interpretation  of  a 
sound  theme  by  a  dramatis  Per- 
sonae  that  virtually  live  the  por- 
travel."   Guy  Price  in  the  Herald. 

"It  is  all  so  well  told  by  Direc- 
tor Stahl  that  the  story  lives 
through  the  humanness  of  its  char- 
acters." Charles  Goss  in  the  Ex- 
press. 

Chicago  critics'  said : 

"  Full  of  good  acting."  Mae 
Tinee,  Tribune. 

"  So  vividly  told,  appealingly 
human  and  perfectly  enacted  that 
you  feel  as  if  you  had  been  gazing 
into  a  crystal  and  having  your  fu- 
ture revealed  to  you."  Chicago 
Herald  and  Examiner. 

"  An  excellent  picture  ...  a 
real  drama  of  married  life."  Rob 
Reel,  Chicago  Evening  American. 

"  John  Stahl  has  given  to  the 
cinematographic  show  world  a  pro- 
duction that  can  be  ranked  among 
the  most  logical  and  entertaining 
the  current  year  has  uncovered. 
'  The  Dangerous  Age '  will  go 
through  the  movie  houses  of  this 
country  like  a  cyclone,  leaving  in  its 
wake  a  monumental  series  of  new 
box  office  records." — Roger  Ferri,  in 
M.  P.  World. 


"Garrison's  Finish"  Liked  inS.F. 

Critics  Praise  Work  of  Jack  Pick- 
ford  and  Realistic  Racing  Scenes 


TACK  PICKFORD  and  his  first 
«J  independent  film  production, 
"  Garrison's  Finish,"  in  which  he 
plays  the  star  role,  registered  a  dis- 
tinct hit  when  the  picture  was 
shown  recently  at  the  California 
theatre,  San  Francisco.  The  picture 
played  to  satisfactory  box-office 
business  and  won  quick  and  em- 
phatic approval  from  critics'  and 
public,  it  is  claimed. 

"  Jack  Pickf  ord's  return  to  the 
screen  is  an  unqualified  success," 
said  the  reviewer  for  the  Call  in 
commenting  on  this  Allied  Produc- 
ers and  Distributors  Corporation 
release.  "  He  is  splendidly  cast  in 
the  name  role  in  '  Garrison's  Fin- 
ish '  and  goes  about  his  work  in  a 
thoroughly  actor-like  and  convinc- 
ing manner." 

"  There  have  been  a  good  many 
pictures  lately  with  horse  racing 
providing  the  principal  interest,  but 
none  of  them  can  compare  in  real 


interest  and  excitement  with  '  Gar- 
rison's Finish,' "  said  the  critic  for 
the  Examiner. 

" '  Garrison's  Finish '  is  a  good, 
fast-moving  photoplay,  well  done  by 
Jack  Pickford,  Madge  Bellamy,  and 
a  strong  supporting  cast,"  said  the 
reviewer  for  the  Chronicle. 

"  An  entertaining  picture  in  every 
particular,"  was  the  opinion  of  the 
Bulletin's  critic.  "  The  outstanding 
features  are  the  race  track  scenes, 
and  there  is  every  reason  why  they 
should  be  as  exciting  as  a  reai  race, 
for  they  were  taken  during  the 
actual  running  of  the  great  Ken- 
tucky Derby  at  Louisville,  and  at 
the  running  of  the  Metropolitan 
Handicap  at  New  York." 

"  Plenty  of  new  twists  in  this  pic- 
ture, and  the  novelty,  of  the  plot 
contributes  much  to  its  entertain- 
ment value,"  wrote  the  reviewer  for 
the  Dailv  News. 


Campaign  Planned  for 
"Strauss'  Salome" 

Extensive  advertising,  publicity 
and  exploitation  campaigns  are  be- 
ing arranged,  many  of  them  in  co- 
operation with  daily  newspapers,  in 
preparation  for  the  release  shortly 
of  "  Malcolm  Strauss'  Salome,"  the 
spectatcular  picture  which  is  being 
handled  for  the  independent  mar- 
ket through  George  H.  Wiley,  Inc. 

Newspapers  in  the  bigger  cities 
throughout  the  country  are  being 
lined  up  in  a  number  of  contests  in- 
teresting to  their  readers,  and 
designated  to  help  the  sale  of  the 
big  production,  according  to  the 
Wiley  offices. 

A  Salome  Beauty  and  Resem- 
blance Contest  is  to  be  begun,  to 
find,  in  each  city,  a  girl  who  most 
nearly  meets  the  beauty  and  physi- 
cal charm  of  Diana  Allen,  the 
famous  Follies  dancer  who  plays 
the  role  of  Salome  in  the  film. 
Various  newspapers  have  shown 
decided  interest  in  this  contest,  it 
is  said. 

Other  tie-ups  are  being  made 
with  dancing  schools  and  acade- 
mies, whose  pupils  have  been 
offered  for  prologues,  prizes  to  be 
awarded  to  the  best  dancers. 


Warners  Complete  Cast 
For  "Main  Street" 

The  addition  of  several  screen 
players  to  the  Warner  Brothers' 
classic  of  the  screen,  "  Main 
Street,"  being  directed  by  Harry 
Beaumont  under  the  superv^ion 
of  Sam  and  Jack  Warner,  com- 
pleted last  week  the  full  cast  chosen 
to  interpret  the  roles  in  the  pictur- 
ization  of  Sinclair  Lewis'  novel. 

Florence  Vidor  and  Monte  Blue 
have  been  cast  in  the  leading  roles, 
and  other  prominent  members  of 
the  cast  include  Harry  Meyers, 
Louise  Fazenda,  Noah  Beery,  Alan 
Hale,  Robert  Gordon,  Josephine 
Crowell,  Otis  Harlan,  Gordon  Grif- 
fith, Lon  Poff,  J.  P.  Lockney, 
Gilbert  Clayton  and  Jack  Mac- 
Donald. 

Julien  Josephson,  who  picturized 
F.  Scott  Fitzgerald's  novel,  "  The 
Beautiful  and  Damned."  adapted 
"  Main  Street  "  for  the  screen. 


Ballin  to  Film  Again 
at  Goldwyn  Studios 

Hugo  Ballin  who  has  just  com- 
pleted at  the  Goldwyn  studios,  a  big 
special  production  of  Thackeray's 
"Vanity  Fair,"  starring  his  wife, 
Mabel  Ballin,  has  decided  to  make 
another  production  at  those  studios. 
He  is  considering  several  big  stories 
and  will  soon  make  his  decision 
from  among  those  now  under  con- 
sideration. Mr.  Ballin's  production 
of  "Vanity  Fair"  is  now  being 
edited  and  titled. 


>IS*"5KoH 

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Import  &.  Export 

A  G  CHALLIS 

167-9  WARDOUR  STREET 

Cables  Clan  film.         LONDON .  W.  I . 


February  i  o  ,  1923 


717 


'Third  Alarm"  Ends  Astor  Run 

Opening  Night  Crowd  Sustained  Through 
Four    Weeks    Showing    On  Broadway 


500  in  First  "Main 
Street"  Scene 

Five  hundred  people  were  used 
in  the  first  scene  filmed  for  the 
Warner  Brothers  classic  of  the 
screen,  "  Main  Street,"  under  the 
direction  of  Harry  Beaumont,  ac- 
cording to  advices  received  from 
Sam  and  Jack  L.  Warner  in  charge 
of  production  activities  at  the  coast 
studios.  To  the  large  cast  of  screen 
players  engaged  for  the  picture 
were  added  Otis  Harlan,  Gordon 
Griffith  and  Robert  Gordon. 

The  first  scene  was  filmed  at 
Chatsworth,  California,  some 
twenty-five  miles  from  Los  Angeles, 
and  it  serves  to  introduce  to  the 
small  town  people  living  on  the 
outskirts  of  Gopher  Prairie  the 
famed  Carol  and  Dr.  Kennicott, 
portrayed  respectively  by  Florence 
Vidor  and  Monte  Blue. 

Other  prominent  members  of  the 
cast  include  Harry  Meyer;,  Louise 
Fazenda,  Noah  Been'  and  Josephine 
Crowell.  Julien  Josephson  is 
responsible  for  the  scenario  of 
"  Main  Street." 


Benda  Designs  Posters 
"For  "Adam  And  Eva" 

W.  T.  Benda,  famous  illustrator, 
made  the  posters  for  Marion  Da- 
vies'  new  Cosmopolitan  picture 
"  Adam  and  Eva "  which  opens  at 
the  Rivoli  theatre  February  11. 
Mr.  Benda  is  said  to  have  used  his 
brilliant  imagination  to  create  some 
very  striking  and  effective  designs 
to  illustrate  this  sparkling  screen 
comedy  adapted  to  the  films  from 
the  stage  play  by  Guy  Bolton  and 
George  Middleton.  Marion  Davics 
as  "Eva"  has  an  entirely  different 
role  from  anything  in  which  she  has 
yet  appeared. 

The  same  quartet  which  caused 
"  When  Knighthood  Was  in 
Flower "  to  be  hailed  as  a  creen 
classic,  also  made  "  Adam  and 
Eva":  Marion  Davies,  star;  Robert 
Vignola,  director;  Joseph  Urban, 
scenic  artist,  and  Luther  Reed, 
scenario  writer. 


British  Embassy  Sees' 
"The  Hottentot" 

Another  First  National  attraction 
was  screened  at  the  British  Em- 
bassy recently.  It  was  Thomas-  H. 
Ince's  "  The  Hottentot  "  and  it  was 
received  joyously  and  with  applause 
by  Ambassador  Geddes  and  his 
guests.  The  steeplechase  caused 
as  much  excitement  among  the  little 
group,  it  is  said,  as  it  has  in  the 
theatres  throughout  the  country 
where  big  orchestras  help  the  action 
along.  Major  General  Bethell,  who 
is  the  military  attache  and  a  great 
horseman,  was  especially  delighted 
with  the  race  and  declared  the 
photography  of  the  jumps  was  re- 
markable. 


Territorial  Rights  Are 
Sold  on  "Environment" 

H.  Lieber  of  Indianapolis  and 
Gene  Marcus  of  the  Twentieth 
Century  Film  Exchange  of  Phila- 
delphia have  purchased  territorial 
rights  to  "  Environment "  with 
Milton  Sills  and  Alice  Lake.  Irv- 
ing Lesser,  eastern  manager  of 
Principal  Pictures  Corporation, 
closed  these  deals. 


FINISHING  its  final  week  at  the 
Astor  theatre  to  crowds  as  big 
as  that  which  greeted  it  at  the  open- 
ing night  "  The  Third  Alarm  "  will 
complete  its  Broadway  run  of  four 
weeks  on  Sunday  evening,  Febru- 
ary 4th.  The  Emory  Johnson  pro- 
duction, presented  by  P.  A.  Pow- 
ers, managing  director  of  the  Film 
Booking  Offices  of  America,  began 
its  pre-release  engagement  at  the 
Astor  theatre  on  January  8th. 

In  the  New  York  territory, 
Charles  Rosenzweig,  manager  of 
the  New  York  F.  B.  O.  branch,  an- 
nounces that  the  picture  has  already 
received  wider  bookings  than  any 
F.  B.  O.  production  to  release.  The 
success  of  "  In  the  Name  of  the 
Law,"  the  first  Emory  Johnson  pro- 
duction which  did  so  much  to  popu- 
larize Ella  Hall,  Ralph  Lewis  and 
Johnnie  Walker,  as  well  as  the  big 
reception  and  tremendous  word  of 
mouth  advertising  which  accrued 
to  "  The  Third  Alarm "  since  its 
opening  at  the  Astor,  are  held  as 
important  factors  by  Rosenzweig  in 
bringing  about  the  avalanche  of 
bookings.    The  picture  has  already 


rHE  complete  print  of  the  War- 
ner Brothers  latest  classic  of 
the  screen,  "  Little  Church  Around 
the  Corner,"  arrived  last  week 
from  the  Warner  coast  studios.  Ar- 
rangements for  the  showing  of  the 
feature  at  the  Strand  theatre,  New 
York,  which  has  contracted  for  the 
entire  series  of  Warner  classics,  are 
being  made,  and  it  is  expected  that 
a  definite  release  date  will  be  de- 
cided upon  within  the  near  future. 

An  unusual  reception  was  ac- 
corded the  production  at  a  preview 
presentation  held  at  the  Wilshire 
theatre,  Los  Angeles,  according  to 
a  report  from  Sam  and  Jack  War- 
ner. Many  prominent  members  of 
the  industry,  in  addition  to  the 
members  of  the  cast,  attended  the 
presentation.  One  of  the  big 
punches  in  the  film  is  declared  to  be 
the  exact  reproduction  of  a  coal 


ttpvOES  IT  PAY?"  the  recently 
LJ  announced  special  added  to 
the  list  of  Fox  Film  Corporation's 
releases  for  this  year  has  an  all- 
star  cast. 

Among  the  names  on  the  roster 
of  performers  are :  Hope  Hampton  ; 
Robert  T.  Haines,  Marjorie  Ram- 
beau's  principal  support  in  "  The 
Goldfish "  during  its  New  York 
run ;  Mary  Thurman ;  Bunny 
Grauer,  the  featured  young  actor  in 
"  The  Town  That  Forgot  God" ; 
Peggy  Shaw,  Florence  Short.  Marie 
Shotwell,  and  Charles  Wellesley. 
"  Does  It  Pay?"  is  the  cryptic  title 


been  booked  over  the  Fox  circuit. 

Throughout  the  country  "  The 
Third  Alarm"  has  already  started 
its  career  in  the  first  run  houses. 
Among  the  notable  big  openings 
was  that  at  Grauman*s  Million  Dol- 
lar theatre  in  Los  Angeles,  where 
the  picture  started  its  run  on  Janu- 
ary 29th.  It  is  possible  that  the  en- 
gagement will  be  extended  for  a 
third  W"eek.  Mr.  Grauman  reviewed 
the  picture  with  Earl  Wachter,  of 
the  F.  B.  O.  Los  Angeles  exchange 
and  lost  no  time  in  booking  it  for 
his  big  house.  It  is  being  presented 
with  an  elaborate  prologue  and  in- 
terlogue  which  were  written  espe- 
cially by  Mr.  Grauman. 

An  exploitation  campaign  of  un- 
usual scope  stirred  Los  Angeles  to 
its  depths  when  "  The  Third 
Alarm "  started  at  Grauman's,  ac- 
cording to  wired  information  re- 
ceived from  the  Coast.  The  cam- 
paign included  liberal  use  of  bill- 
board space,  three  sheet  cutouts  all 
over  town,  street  parades  and  a 
number  of  street  stunts  which 
brought  "  The  Third  Alarm  "  to  the 
attention  of  the  entire  city. 


mine  built  at  the  Warner  studios  at 
a  cost  of  over  $25,000.  In  filming 
the  mine  scenes,  thousands  of 
extras  were  used,  and  the  result- 
ing mob  effects  are  coupled  with  a 
series  of  thrilling  situations. 

The  structure  of  the  story  is  built 
upon  the  theme  that  there's  a  little 
church  in  every  person's  heart.  This 
theme  is  interwoven  in  what  is 
described  as  the  greatest  of  all 
romantic  melodramas,  interpreted 
by  a  cast  which  includes  Claire 
Windsor,  Kenneth  Harlan,  Hobart 
Bosworth,  Walter  Long,  Pauline 
Stark,  Margaret  Seddon.  George 
Cooper,  Alex  Francis,  Winter  Hall, 
and  Cyril  Chadwick. 

The  production  was  directed  by 
William  Seiter,  and  the  story  was 
written  by  Olga  Printzlau  based  on 
the  stage  play  by  Charles  Blaney 
and  the  novel  by  Marion  Russell. 


Lesser  Claims  Sales 
Record  lor  Week 

\\  hat  constitutes  a  record  in  the 
way  of  territorial  sales  is  claimed 
this  week  by  Principal  Pictures 
Corporation.  The  deals  as  an- 
nounced this  week  by  Irving  Lesser 
in  New  York  follow  : 

Si  Griever  of  Griever  Exchange, 
Chicago,  "Environment "  and  "The 
World's  A  Stage  " ;  Drucker  Film 
Corporation  of  Chicago,  "  Environ- 
ment," "  World's  A  Stage "  and 
"Flesh  and  Blood";  H.  Leiber 
Company  of  Indianapolis,  "  The 
World's  A  Stage " ;  Midwest  Film 
Exchange  of  Milwaukee,  Wis.,  "The 
World's  A  Stage  "  and  "  Environ- 
ment " ;  Renown  Pictures  Ex- 
changes of  Albany  and  Buffalo, 
N.  Y.,  "  The  World's  A  Stage  "  and 
"Environment";  A.  H.  Blank  of 
Des  Moines,  "  According  to  Hoyle  " 
and  "  The  Milky  Way  both  star- 
ring David  Butler;  Southern  States 
Film  Company  of  Atlanta  and  New- 
Orleans,  Dick  Hatton  series ; 
Finklestein  &  Rubin  Exchange  of 
Minneapolis,  five  Irving  Cummings 
Mounted  Police  Northwesterns ; 
Navy  Department,  Bureau  of  Mo- 
tion Pictures,  "  The  World's  A 
Stage,"  "  Man  From  Hell's  River," 
"Environment"  and  "Flesh  and 
Blood." 


Greiver  Buys  Rights  To 
"Only  A  Shopgirl" 

Greiver  Productions  of  Chicago 
this  week  took  over  the  rights  for 
their  territory  on  "  Only  a  Shop- 
girl," according  to  negotiations 
completed  with  the  C.  B.  C.  Film 
Sales  Corporation.  By  the  agree- 
ment, Greiver  will  handle  the  fea- 
ture in  the  Northern  Illinois  and 
Indiana  territory. 

Si  Greivt.-,  head  of  Greiver  Pro- 
ductions, purchased  rights  to  the 
first  of  the  C.  B.  C.  series,  "More 
To  Be  Pitied."  when  the  series  was 
first  announced. 

Mr.  Greiver  states  that  a  big  cam- 
paign will  be  launched  to  put  over 
"  Only  a  Shopgirl  "  in  his  territory. 
George  F.  Bromley,  special  Mid- 
Western  representative  for  C.  B.  C, 
is  co-operating  with  Mr.  Greiver  on 
this. 


Exteriors  of  "The  Net" 
Made  in  Florida 

A  number  of  the  exteriors  for 
"  The  Net ",  the  Fox  special  pro- 
duction directed  by  J.  Gordon  Ed- 
wards, to  be  released  February  25, 
were  made  in  Miami,  Florida.  The 
principal  scene  of  the  Maravene 
Thompson  story  taken  in  Miami 
was  the  wedding  of  the  heroine. 


Strong  Cast  For  ' ' Does  It  Pay?" 

Hope  Hampton  Heads  List  in  Recently 
Announced  Fox  Special  Release 


of  a  story  that  is  destined  to  excite 
a  great  deal  of  curiosity,  according 
to  the  Fox  Film  Corporation,  the 
picture  itself  answering  the  ques- 
tion it  propounds  with  convincing 
skill. 

Powerful  in  theme,  this  produc- 
tion throws  new  and  interesting 
light  upon  the  price  the  transgressor 
pays  for  his  breaking  of  the  moral 
law.  The  story  has  the  sharp  clash 
of  character  that  is  the  founda- 
tion of  all  real  drama.  It  also  calls 
for  the  employment  of  rich  and  im- 
pressive settings  and  actors  of  the 
highest  grade. 


A  SUCCESS. 
EVERYWHERE/ 

ONLY  A 


Warner's  Latest  Print  Arrives 

"  Little  Church  Around  the  Corner" 
Will  Be  Shown  at  New  York  Strand 


718 


Motion  Picture  News 


Laemmle  Suggestion  Is 
Cause  of  Comment 

Comment  was  raised  in  film  cir- 
cles last  week  by  Carl  Laemmle's 
announcement  that  much  of  the 
business  trouble  of  many  exhibitors 
could  be  traced  to  high  box  office 
prices.  The  Universal  chief,  who 
advised  every  exhibitor  to  consider 
lowering  his  admission  prices  has 
been  flooded  during  the  past  few 
days  by  communications  pro  and 
con. 

Among  the  illuminating  reports 
received  by  Mr.  Laemmle  from  ex- 
hibitors who  have  tried  the  price 
reduction  plan  and  have  gone  over 
the  top  with  bigger  business,  as  a 
result,  one  of  the  most  striking  was 
received  from  Max  Marcus,  man- 
ager of  the  U.  S.  theatre,  Cleve- 
land, O.  He  explained  in  great  de- 
tail just  how  price  cutting  affected 
his  business  and  how  he  now  is  en- 
joying a  100  per  cent,  increase  in 
profits,  and  at  the  same  time  is  able 
to  show  his  patrons  high  class  fea- 
tures at  early  dates. 


Metro  Pictures  Are  Commended 

National  Review  Board  Includes  Sev- 
eral as  Wholesome  and  Entertaining 


f  N  its  last  two  lists  of  photoplays 
f  commendable  both  for  their  en- 
tertainment and  wholesomeness,  the 
National  Board  of  Review  includes 
the  following:  Laurette  Taylor  in 
"  Peg  O'  My  Heart,"  Reginald  Bar- 
ker's production  of  "  Hearts 
Aflame,"  "  All  the  Brothers  Were 
Valiant,"  "  Quincy  Adams  Saw- 
yer," "  The  Toll  of  the  Sea,"  Viola 
Dana  in  "  Love  in  the  Dark." 

All  these  productions  are  dis- 
tributed by  Metro  Pictures  Corpo- 
ration. Both  the  Louis  B.  Mayer- 
Metro  production,  "  Hearts  Aflame  " 
and  the  Metro-SL  special,  "  Quincy 
Adams  Sawyer,"  are  starred  to  in- 
dicate especial  merit. 

Laurette  Taylor's  photoplay,  "Peg 
O'  My  Heart,"  marks  the  screen  de- 
but of  this  greatest  American  dra- 
matic actress.  The  picture  is  taken 
from  the  great  stage  success  by  J. 
Hartley  Manners,  which  has  been 
performed  more  than  15,000  times. 
The  scenario  is  by  Mary  O'Hara, 
the  photography  by  George  Barnes. 

Reginald  Barker's  big  picture, 
"  Hearts  Aflame,"  is  based  on  Har- 
old Titus's  novel,  "  Timber,"  a 
drama  of  the  regeneration  of  a  mil- 
lionaire's son  in  the  north  woods. 
It  is  presented  by  Louis  B.  Mayer. 
The  scenario  is  by  J.  G.  Hawks 
and  L.  G.  Rigby.  Mr.  Barker  di- 
rected the  photoplay.  Percy  Hilburn 
was  camera  man. 

Ben  Ames  Williams  is  author  of 
"  All  the  Brothers  Were  Valiant," 


an  Irvin  V.  Willat  production. 
Julian  Josephson  wrote  the  scenario 
and  Robert  Kurrie  photographed 
the  picture. 

Rural  melodrama  and  comedy  are 
the  main  ingredients  of  Charles 
Felton  Pidgin's  famous  story, 
"  Quincy  Adams  Sawyer,"  made 
into  a  picture  under  the  direction 
of  Clarence  G.  Badger,  the  players 
being  Blanche  Sweet,  John  Bowers, 
Lon  Chaney,  Louise  Fazenda,  Elmo 
Lincoln,  Barbara  Le  Marr,  June 
Elvidge,  Joseph  Dowling,  Claire 
McDowell,  Edward  Connelly,  Vic- 
tor Potel,  Gale  Henry,  Hank  Mann, 
Kate  Lester,  Billy  Franey,  Taylor 
Graves  and  Harry  Depp.  The 
adaptation  and  continuity  were  done 
by  Bernard  McConville. 

New  is  the  process  by  which 
"The  Toll  of  the  Sea"  was  made: 
the  first  natural  color  invention.  It 
was  done  by  the  Technicolor  Mo- 
tion Picture  Corporation,  after 
seven  years'  experiment  under  the 
direction  of  Dr.  Daniel  F.  Comstock 
and  Dr.  Herbert  T.  Kalmus. 
Frances  Marion  wrote  the  story 
from  a  legend  of  China,  Chester  M. 
Franklin  directed  the  action,  and 
the  photographic  direction  was  by 
J.  A.  Ball. 

Viola  Dana  in  "  Love  in  the 
Dark  "  is  the  heroine  of  a  story  by 
John  A.  Moroso,  adapted  by  J.  G. 
Hawks.  The  picture,  a  Harry 
Beaumont  production,  was  photo- 
graphed by  John  Arnold. 


Nell  Shipman  Off  for 
North  Country 

Completing  arrangements  with 
American  Releasing  for  the  distri- 
bution of  her  latest  picture,  "  The 
Grub-Stake,"  Nell  Shipman  and 
Bert  Van  Tuyle,  managing  direc- 
tor, left  New  York  ten  days  ago 
for  their  camp  at  Priest  Lake, 
Idaho,  and  are  now  in  the  northern 
country  which  they  do  not  intend 
to  leave  for  another  year  while 
other  pictures  are  under  way. 

Interesting  reports  of  their  prog- 
ress over  the  fifty-six  miles  of 
snow  and  ice  lying  between  the 
railroad  station  and  their  camp 
have  reached  the  East. 

Transporting  14  tons  of  supplies 
was  a  matter  more  important  to 
Nell  Shipman  and  Van  Tuyle  than 
making  the  journey  themselves  for 
it  meant  an  unusually  long  pull  for 
six  of  the  strongest  of  her  sledge 
dogs,  veterans  of  the  frozen  trails 
who  also  appear  in  "  The  Grub- 
Stake." 


Mayer  States  Production  Plan 

Stahl  Product  for  First  National; 
Niblo  and  Barker  Films  via  Metro 


LOUIS  B.  MAYER  has  com- 
pleted his  early  1923  plan  ot 
production  and  announces  the  im- 
mediate release  of  three  distinct 
types  of  films  through  two  different 
releasing  concerns.  First  National 
will  have  the  John  M.  Stahl  pro- 
ductions, while  Metro  will  dis- 
tribute the  Fred  Niblo  and  Reginald 
Barker  pictures. 

Niblo  is  just  completing  "The 
Famous  Mrs.  Fair,"  in  which  Myr- 
tle Stedman  and  a  large  cast  of 
prominent  players  will  be  seen  and 
which  Metro  will  launch  at  the  Cap- 
itol theatre  early  in  March,  with 
simultaneous  release  throughout  the 
country.  The  "  Famous  Mrs.  Fair" 
is  from  the  play  by  James  Forbes 
which  ran  more  than  a  year  at  the 
Henry  Miller  theatre.  New  York, 
and  seven  months  at  the  Blackstone 
theatre,  Chicago.  Mr.  Niblo,  upon 
finishing  the  cutting  of  this  pro- 
duction, will  start  work  at  once  on 
"  Captain  Applejack,"  Walter  Hack- 
et's  successful  legitimate  comedy 
drama  which  is  still  running  in  Chi- 
cago and  which  was  the  marked 
stage  success  of  last  season  in  New 
York.  A  special  cast  is  to  be  used 
in  "Captain  Applejack"  and  Niblo 
will  come  east  to  select  same. 

Reginald  Barker,  whose  "  Hearts 
Aflame  "  opens  at  the  Rialto  Sun- 
day, February  4th,  is  at  work  on 
"  The  Law  Bringer,"  said  to  be  a 
more  rugged  tale  than  any  of  his 
recent  films  and  to  be  more  opulent 


May  McAvoy  and  Con- 
rad Nagel  in  "Grumpy" 

May  McAvoy  and  Conrad  Nagel, 
two  of  the  best  known  featured 
players  at  the  Paramount  West 
Coast  studio,  are  now  cast  together 
for  the  first  time  in  their  careers. 
Both  have  important  featured  roles 
in  "  Grumpy,"  William  De  Mille's 
production  for  Paramount,  in 
which  they  share  honors  with 
Theodore  Roberts,  also  featured. 

Both  Miss  McAvoy  and  Mr. 
Nagel  have  been  admirers  of  each 
other's  work  and  have  expressed 
time  and  again  a  desire  to  appear 
together  in  a  picture.  But  until  Mr. 
De  Mille  selected  both  for  roles  in 
"  Grumpy  "  that  wish  has  remained 
unfulfilled.  , 


in  opportunity  for  big  scenes  and 
melodramatic  situations  than  either 
"  The  Storm  "  or  "  Hearts  Aflame." 
Metro  will  distribute  the  Barker 

series. 

"The  Law  Bringer"  is  scheduled 
for  release  early  in  April,  after 
which  Barker  will  do  "  The  Valley 
of  Content,"  which  will  require  at 
least  six  months  to  complete  and 
upon  which  Mr.  Mayer  will  lavish 
greater  splendor  that  he  ever  has 
any  previous  film. 

John  M.  Stahl,  whose  "  The  Dan- 
gerous Age "  is  current  at  the 
Strand  this  week,  is  at  work  on 
"  Climbing,"  from  the  novel  by  Lee 
Hutty,  and  expects  to  complete 
same  for  First  National  release  in 
March  and  will  then  begin  work  on 
"  Love,  Money  and  Women,"  an 
original  story. 

Mr.  Mayer's  New  York  office,  un- 
der guidance  of  Paul  Mooney,  is 
actively  engaged  now  on  national 
and  sub-local  campaigns  to  syn- 
chronize with  the  various  releases. 

During  the  month  starting  Janu- 
ary 28,  when  "  The  Dangerous 
Age "  debuts  at  the  Strand  and 
ending  with  February  28,  three 
Louis  B.  Mayer  productions  will  be 
shown  in  three  different  Broadway 
houses,  as  "  Hearts  Aflame "  fol- 
lows the  former  on  February  4  at 
the  Rialto  and  "  The  Famous  Mrs. 
Fair"  is  now  booked  for  immedi- 
ate showing  at  the  Capitol. 


Review  Board  Praises 
"The  Hero" 

"The  Hero",  one  of  the  latest 
Preferred  Pictures  released  by  the 
Al  Lichtman  Corporation,  has  re- 
ceived the  unqualified  endorsement 
of  the  motion  picture  critics  and  is 
reviewed  in  the  current  bulletin  of 
the  National  Board  of  Review  by 
the  Board's  Committee  on  Excep- 
tional Photoplays  as  one  of  the 
outstanding  films  of  the  year. 


Mayo  Methot  in  Bruce  Wilderness  Tales, 
Educational. 


February   i  o  .  1923 


719 


Big  First   National  Bookings 

Second  Anniversary  Week  Reported 
Biggest    in    Organization  History 

FIRST     NA-    display  under  arches  and  around 


Louise  Fazenda  in  Educational-Mermaid 
comedies. 

Fox  Boasts  Superlative 
Cast  in  Special 

Few  pictures  released  during  the 
past  two  years  can  boast  of  iuch 
a  superlative  cast  of  screen 
artists  to  portray  the  various 
difficult  roles  as  in  the  Fox 
special  production  "  The  Town 
That  Forgot  God,"  which  recently 
completed  a  three  month  run  at  the 
Astor  theatre,  New  York,  and 
which  is  scheduled  for  release  on 
February  11th. 

Heading  the  cast  of  eleven  nota- 
bles is  Jane  Thomas.  "Bunny" 
Grauer,  a  talented  lad  in  his  early 
'teens,  is  another  artist  who  wins 
new  laurels  in  this  photoplay. 
Others  in  the  cast  include  Warreni 
Krech,  Harry  Benham,  Grace  Bar- 
ton, Francis  Healy,  Edwin  Denni- 
son,  James  Devine,  James  Kenny, 
and  A.  E.  Ely.  Harry  Millarde 
supervised  the  making  of  this  pro- 
duction. 


L.  A.  Critics  Laud  Naz- 
imova  In  "Salome" 

*<T  F  you  '  never  go  to  pictures  be- 
A  cause  they  are  so  common- 
place.' take  heart,"  says  the  critic  for 
the  Los  Angeles  Examiner  in  a  re- 
view of  Nazimova's  "  Salome," 
shown  recently  at  the  California 
theatre,  Los  Angeles,  under  an 
Allied  Producers  and  Distributors 
Corporation  release.  "  Nazimova's 
'Salome'  is  unlike  any  photoplay 
you  have  ever  seen.  It  is  not  even 
to  be  compared  in  technical  and  pho- 
tographic art  with  any  previous 
cinematic  achievement. 

"  '  Salome  '  is  a  vital  production 
and  merits  the  attention  of  every 
earnest  and  thoughtful  person," 
said  the  critic  for  the  Evening  Ex- 
press. "  It  is  a  startling  departure 
from  the  ordinary  cut-and-dried 
celluloid  adventure." 


Close  ShaveJFor  "Thru 
The  Skylight" 

"  Through  the  Skylight,"  the  five- 
reel  farce  starring  Henry  Hull  and 
Mary  Thurman,  for  which  Produc- 
ers Security  has  the  releasing  ar- 
rangements, came  near  destruction 
last  week.  An  incipient  fire  started 
in  the  laboratory  and  Val  Woodig, 
one  of  the  girls  cutting  the  film, 
rushed  back  and  seized  the  nega- 
tive. A  new  sample  copy  had  to  be 
made. 


ASSOCIATED 
TIONAL  is  highly  pleased 
with  the  response  of  exhibitors  to 
the  campaign  for  the  second  Anni- 
versary- Week,  Feb.  3  to  10.  "  Book 
First  National  Solid  for  Anniver- 
sary Week "  has  been  so  enthusi- 
astically received  by  theatre  men 
that,  First  National  declares,  the 
week  will  be  the  biggest  in  the  his- 
tory of  the  organization. 

Floyd  M.  Brockell,  manager  of 
distribution,  who  is  now  on  a  trip 
through  the  United  States  and 
Canada,  has  made  the  Anniversary 
Week  one  of  the  important  features 
of  his  journey  through  the  key  cen- 
ters of  picture  distribution  and  the 
"  pep "  he  has  put  into  the  sales 
organization  has  been  gratifying 
to  all  First  National  officials. 

To  help  the  exhibitors  who  are 
holding  First  National  Week  to  put 
the  pictures  over  First  National 
has  issued  an  extensive  array  of 
exploitation  aids.  In  additional  to 
the  usual  accessories  they  have 
gotten  up  the  following: 

Cloth  banners,  nine  feet  by  thirty 
inches,  red  brown  letters  on  white 
with  the  First  National  trade  mark 
in  blue.    These  are  designed  for 


canopies. 

Rotogravure  one  sheets,  with  pic- 
tures of  First  National  stars  in 
black  and  the  wording  in  blue. 
These  are  for  display  in  lobbies; 
slides  in  five  colors;  one,  two  and 
four  column  Anniversary  Week 
Cuts. 

The  pictures  that  will  get  the  big- 
gest runs  in  both  the  United  States 
and  Canada  are  naturally  the  cur- 
rent releases,  such  as  "  The  Voice 
from  the  Minaret,"  with  Norma 
Talmadge ;  "  The  Dangerous  Age," 
John  M.  Stahl's  big  picture  of 
martial  mix  up ;  "  Bellboy  13,"  with 
Douglas  MacLean ;  "  Mighty  Lak  a 
Rose,"  Edwin  Carewe's  initial  inde- 
pendent picture  for  First  National ; 
"  The  Hottentot,"  also  with  Doug- 
las MacLean ;  "  Money,  Money, 
Money,"  with  Katherine  MacDon- 
ald ;  "  Omar  the  Tentmaker,"  with 
Guy  Bates  Post ;  "  The  Balloonatic," 
with  Buster  Keaton. 

Some  exhibitors  are  making,  ac- 
cording to  the  booking,  the  "  An- 
niversary Week "  a  Thomas  H. 
Ince  week,  or  a  Norma  Talmadge 
week  or  other  First  National  pro- 
ducer or  star,  by  booking  the  pic- 
tures of  these  solid  for  the  week. 


"One  Exciting  Night"  Praised 

Chicago  Critics  Unanimous  in  Laud- 
ing Griffith's  New  Mystery  Picture 


WITHOUT  a  dissenting  opinion 
motion  picture  reviewers  of 
the  Chicago  newspapers  heaped 
praise  on  D.  W.  Griffith's  new 
mystery  picture,  "  One  Exciting 
Night,"  a  United  Artists  Corpora- 
tion release.  They  praised  the  pic- 
ture for  its  mystery,  for  its  thrills 
and  for  its  comedy;  they  praised 
the  melodrama  in  it  and  they 
praised  the  "Griffith-like  delicacy" 
of  the  love  story.  The  picture 
played  to  big  business  at  the  Illinois 
theatre. 

"  Mr.  Griffith's  jazz  baby — and 
some  baby !"  said  Mae  Tinee  in  the 
Tribune.  "  Spooky,  sizzling:  plot !  It 
is  agog  with  mystery;  prickly  with 
thrills ;  brooded  over  by  romance, 


Elab  orate  Setting 
First  Production 


ALLAN  DWAN  has  completed 
his  first  Paramount  picture, 
"  The  Glimpses  of  the  Moon," 
adapted  from  Edith  Wharton's 
novel  by  E.  Lloyd  Sheldon,  under 
his  new  contract  with  the  Famous 
Players-Lasky  Corporation. 

With  Bebe  Daniels,  Nita  Naldi, 
Rubye  de  Remer,  David  Powell, 
Maurice  Costello  and  Charles  Ger- 
rard  in  the  cast,  and  an  exceedingly 
costly  investiture,  this  picture  is 
claimed  to  be  one  of  the  most 
effective  and  elaborate  society 
dramas  to  be  filmed  at  the  Para- 
mount Eastern  studio. 
The  company's  studio  was  taxed 


Weber   &   North  Dis- 
tribute "The  Curse" 

"  The  Curse,"  a  six-reel  roman- 
tic melodrama  adapted  from  Chas. 
E.  Blaney's  successful  and  popular 
stage-play,  is  being  distributed  by 
L.  Lawrence  Weber  and  Bobby 
North  in  the  independent  market. 
It  is  officially  presented  by  Export 
&  Import  Film  Co.,  Inc.,  who  con- 
trol the  world  rights  to  the  feature, 
and  who  transferred  the  domestic 
rights  to  Weber  &  North. 

"  The  Curse "  has  a  strong  cast. 
Harry  Morey  is  the  male  lead. 
George  Fawcett  is  the  villain ; 
Edmund  Breese  takes  the  part  of 
the  stern  father ;  Marquerite  Clay- 
ton is  the  heroine  and  Miriam  Ba- 
tista, leading  juvenile  actress,  plays 
the  child  part  in  "  The  Curse." 

Weber  &  North  have  completed 
the  press-sheet  on  "  The  Curse," 
which  contains  practical  sugges- 
tions and  high-powered  advertising 
and  exploitation  material  on  the 
feature. 


and  has  a  running  lilt  of  comedy 
throughout." 

"  The  acting  is  in  a  measure  re- 
cruited from  the  drama  of  words, 
and  it  is  very  good.  My  favorite 
of  the  distinguished  cast  is  the 
Romeo  Washington  of  Porter 
Strong,  who  is  the  '  porterhouse  '  of 
the  performance,"  wrote  Ashton 
Stevens  in  the  Herald  and  Exam- 
iner. 

"  Sure  fire  entertainment,  and 
you'll  love  it,"  said  Genevieve 
Harris,  in  the  Post." 

"It  is  'The  Bat,'  'The  Cat  and 
the  Canary '  and  '  Bulldog  Drum- 
mond '  all  rolled  into  one  .  .  . 
and  more  besides,"  said  Rob  Reel 
in  the  American. 


"Glimpses  Of  Moon'  Finished 


s  Mark  Dwan's 
for  F.P.-Lasky 

to  its  capacity  for  this  production. 
More  than  three-quarters  of  a  mil- 
lion dollar's  worth  of  properties, 
consisting  of  costly  jewelry,  expen- 
sive hangings,  rare  oil  paintings 
and  antique  furnishings  are  said  to 
have  been  used  to  give  the  picture 
the  rich  flavor  called  for  in  Mrs. 
Wharton's  novel.  The  settings 
alone  for  the  production  cost  more 
than  $100,000  to  erect  on  the  studio 
floor,  and  for  exteriors  the  company 
spent  three  weeks  in  Miami,  Flori- 
da, filming  yacht  and  beach  scenes. 

Paramount  says  that  the  picture 
will  also  be  a  veritable  fashion 
show, 


Tacoma  Kiddies  Parade 
Lj  "Dr.  Jack"  Hats 

When  Harold  Lloyd  and  Mildred 
Davis  had  invited  1,000  Tacoma. 
Wash.,  kiddies  to  attend  a  perform- 
ance of  "  Dr.  Jack "  at  the  Rialto 
theater,  the  management  of  that 
house  got  busy  with  a  demonstra- 
tion of  real  livewire  showmanship. 

The  boy  and  girl  guests  of  the 
hero  and  heroine  of  the  picture 
were  advised  that  a  Pathe's  Ex- 
ploitation Department  "  Dr.  Jack  " 
top  hat  would  sufficiently  identify 
them,  and  that  there  was  not  the 
slightest  objection  to  their  wearing 
the  same  in  a  preliminary  parade 
through  the  principal  streets  of  the 
city. 

As  a  consequence,  the  theatre's 
supply  of  "  Dr.  Jack "  hats  was 
completely  exhausted,  and  the  par- 
ade was  witnessed  by  everybody  in 
Tacoma  except  the  bed-ridden  and 
a  few  hard-boiled  cynics. 


Titles  Taken  Fromr401d 
Time  Songs  in  Vogue 

There  is  a  great  vogue  on  now 
for  pictures  with  titles  taken  from 
famous  songs — "  Mighty  Lak  a 
Rose,"  "  Where  Is  My  Wandering 
Boy  Tonight  ?  "  "  Old  Kentucky 
Home  "  and  now  comes  Producers 
Security  with  two  features  adapted 
from  songs  the  most  popular  of 
their  day:  "Just  a  Song  at  Twi- 
light," starring  Richard  Barthel- 
mess,  and  "  The  Love  Nest "  star- 
ring Richard  Travers  and  Jean 
Scott. 


i  will  be  a  ,  ^1 
sensation! 


3RD.  OF  THE 
6  BOX  OFFICE 
WINNERS. 


720 


Motion  Picture  News 


Francis  Ford  Serial 
Title  Selected 

Arrow  Film  Corporation  an- 
nounces that  they  have  decided 
upon  a  title  for  the  new  Francis 
Ford  serial  featuring  Peggy  O'Day 
and  Jack  Perrin.  It  will  be  called 
"  The  Fighting  Skipper "  and  will 
be  released  in  fifteen  episodes. 

Already  four  territories  have 
been  sold.  De  Luxe  Film  Company 
of  Philadelphia  have  contracted  for 
"  The  Fighting  Skipper "  for  Eas- 
tern Pennsylvania,  Southern  New 
Jersey  and  Delaware.  Arthur  C. 
Bromberg,  president  of  Progress 
Pictures  Company,  Inc.,  has  signed 
for  the  three  big  Southern  terri- 
tories— North  and  South  Carolina 
going  to  Progress  Pictures  of 
Charlotte;  Georgia,  Florida  and 
Alabama  going  to  Progress  Pic- 
tures of  Atlanta  and  Louisiana  and 
Mississippi  to  Progress  Pictures  of 
New  Orleans. 


Raymaker  Gets  New 
Contract  from  Stern 

Herman  Raymaker,  whose  con- 
tract had  terminated  with  Century, 
received  a  new  one  from  Julius 
Stern  on  his  return  to  the  coast 
and  will  direct  Brownie's  next  pic- 
ture. 

Raymaker,  who  recently  com- 
pleted "The  Flower  Girl"  and  "Five 
After  One,"  Baby  Peggy's  most  re- 
cent productions  which  have  not 
been  released  yet,  will  work  on  a 
story  written  by  Audrey  Ford,  a 
well  known  Canadian  authoress, 
which  was  recently  purchased  along 
with  mam-  others. 

Tack  Minz,  a  well  known  gag  man, 
will  be  Raymaker's  assistant.  The 
cast  will  be  composed  of  Eddie 
Barry,  Joe  Moore  and  Lois  Boyd. 


Mermaid  is  Selected  to 
Augment  Opening 

"  High  Power,"  a  two-reel  Edu- 
cational-Mermaid Comedy,  featur- 
ing Lige  Conley,  has  been  chosen 
by  Al  Lichtman  as  the  comedy 
subject  to  accompany  the  showing 
of  " Poor  Men's  Wives,"  at  the 
Criterion  Theatre,  New  York. 

Mr.  Lichtman  has  leased  the 
Criterion  for  a  period  of  two  weeks 
beginning  January  28th  for  the 
premier  showing  of  his  feature,  and 
has  invited  all  exhibitors  of  the 
New  York  and  Northern  New 
Jersey  territory  to  witness  the 
showing. 


Marion  Davies  Talks  To 
RadiojJFans 

Marion  Davies  gave  a  talk  over 
the  radio  Saturday  night  on  "  How 
to  Make  Up  For  the  Movies."  The 
fair  star  of  Cosmopolitan  Produc- 
tions told  how  to  apply  powder  or 
grease  paint  to  achieve  just  the  right 
effect  for  the  camera.  The  mes- 
sage was  picked  up  all  over  the 
country.  It  was  broadcasted  from 
Station  W  E  A  F.  24  Walker  street, 
New  York,  which  is  one  of  the 
largest  and  most  powerful  in  the 
country. 


Poor  Men's  Wives''  Premiere 

Preferred  Pictures  Production  Well 
Received  by  Reviewers  at  Criterion 


"DOOR  MEN'S  WIVES,"  the 

A  Preferred  Pictures  produc- 
tion released  by  Al  Lichtman, 
opened  at  the  Criterion  theatre, 
New  York,  on  Sunday,  January 
28th.  The  reception  accorded  the 
Lichtman  picture  on  its  Broadway 
opening  is  reflected  in  the  follow- 
ing opinions  of  the  New  York 
press  critics: 

Robert  E.  Sherwood  in  The 
Herald—"  It  is  a  picture  in  which 
women  play  the  heroic  roles  and 
which  therefore  will  make  its 
greatest  appeal  to  the  ladies.  The 
story  is  uncomplicated,  obvious  and 
direct.  Gasnier  directed  the  pic- 
ture and  handled  it  well." 

J.  O.  Spearing  in  The  Times — 
"  The  performance  of  Barbara  La 
Marr  as  the  Poor  Man's  Wife 
rings  true." 

Don  Allen  in  The  Evening 
World — "  Poor  Men's  Wives,"  a 
Preferred  Picture,  looked  to  be 
just  that  yesterday,  for  thousands 
seemed  to  prefer  it  and  jammed 
the  Criterion  for  the  evening  show- 
ing. It  is  the  latest  directorial  bit 
for  Al  Lichtman  and  reflects  great 
credit  on  those  concerned." 
— Ew-King-S-VW— "  There  are  several 
highly  dramatic  situations- lildthe 


picture  is  quite  likely  to  appeal  to 
all  those  who  wish  they  were  mil- 
lionaires." 

Evening  Telegram — "That  love 
and  poverty,  if  properly  applied, 
will  triumph  over  poverty  and 
riches,  was  never  presented  more 
forcibly  to  the  public  by  way  of 
the  cinema  than  through  "  Poor 
Men's  Wives,"  with  Miss  Barbara 
La  Marr  playing  the  leading  role. 
It  is  a  picture  you  cannot  afford  to 
miss." 

Leo  Pollock  in  the  Evening  Jour- 
nal— "The  feeling  is  that  Gasnier 
has  done  an  eminently  fine  job. 
The  result  is  a  creation  that  fans 
will  richly  relish.  Barbara  La  Marr, 
for  whom  this  scribe  confesses  a 
weakness,  is  the  central  character." 

Harriete  Underhill  in  The  Tri- 
bune— "  Barbara  La  Marr  proves 
that  she  really  can  act.  David  But- 
ler is  convincing  as  Jim  Maberne, 
the  poor  man  who  takes  a  wife. 
Richard  Tucker  is  exceptionally 
good  as  the  bad  husband." 

P.  W.  Gallico  in  The  Daily 
News — "Mr.  Gasnier's  best  work 
is  done  in  the  courtship  of  Jim  and 
Laura.  The  scene  on  the  roller 
coaster  is  delightful,  the  sensations 
registered  are  perfect." 


Goldwyn  Corraling  Women  Stars 

Blanche  Sweet,  Corinne  Griffith,  and 
Marie  Prevost  Among  Newly  Signed 


GOLDWYN  PICTURES  COR- 
PORATION has  been  busy 
recently  acquiring  the  services  of 
several  feminine  motion  picture 
stars  to  play  the  leading  roles  in 
forthcoming  productions.  Four 
women  who  have  starred  in  produc- 
tions by  other  concerns  have  been 
signed  by  Goldwyn  within  two  or 
three  weeks. 

Blanche  Sweet  has  been  engaged 
to  play  the  role  of  Tess  in  Mar- 
shall Neilan's  production  of  "Tess 
of  the  D'Urberville's,"  adapted  from 
Thomas  Hardy's  classic  novel  of 
that  title.  Miss  Sweet  has  starred 
in  many  productions  and  has  a  big 
following. 

Corinne  Griffith  will  portray  for 
Goldwyn  the  leading  role  in  Elinor 
Glyn's  "  Six  Days."  Miss  Griffith 
has  starred  in  many  of  Vitagraph's 
most  ambitious  productions  and  is 


considered  especially  suitable  for 
the  lead  in  Miss  Glyn's  story.  The 
picture  will  soon  go  into  produc- 
tion. 

Marie  Prevost,  famous  as  the 
most  beautiful  of  the  Mack  Sen- 
nett  bathing  beauties,  and  more  re- 
cently a  Universal  star,  is  under 
contract  to  play  the  leading  role  in 
the  picture  which  Clarence  G. 
Badger  will  produce  from  the  sen- 
sational new  mystery  play  by  Ed- 
ward E.  Rose,  "  Red  Lights." 

Bessie  Love,  another  well  known 
film  star,  has  been  engaged  for  an 
important  part  in  Marshall  Neilan's 
second  Goldwyn  production,  a  story 
emanating  from  his  own  fertile 
imagination,  "The  Eternal  Three." 
Claire  Windsor,  long  a  Goldwyn 
leading  woman,  has  the  principal 
feminine  role  in  this  production, 
however. 


Gets  Color  For  Exploitation 

Hodkinson  Promotion  Chief  Makes 
Special  Trip  to  Whaling  Grounds 


T  N  order  to  acquaint  himself  with 
A  the  atmosphere  surrounding  the 
subject  of  whaling  and  to  acquire 
first-hand  knowledge  that  may  be 
used  in  the  exploitation  of  the  Hod- 
kinson special  production,  "  Down 
to  the  Sea  in  Ships,"  Harry  Mac- 
Donald,  chief  of  the  sales  promo- 
tion department  of  the  W.  W.  Hod- 
kinson Corporation,  returned  last 
week  from  an  extensive  trip  to  New 
Bedford,  Mass.,  where  the  whaling 
industry  still  survives  and  which 
Elmer  Clifton  selected  as  the  loca- 


tion for  the  filming  of  his  produc- 
tion of  the  whaling  industry. 

Mr.  MacDonald  stated  that  he 
visited  all  of  the  places  mentioned 
in  the  photoplay  such  as  the  Ne- 
ponahansett  Meeting  House,  the 
Whalemen's  Bethel,  the  waterfront 
and  the  "  Charles  W.  Morgan,"  the 
oldest  whaling  vessel  afloat  today. 

He  returned  with  quite  an  assort- 
ment of  curios  and  things  apper- 
taining to  the  whaling  industry 
which  will  be  used  extensively  in 
the  exploitation  of  this  production. 


Baby  Peggy  Scores  in 
"Peg  O'  the  Movies" 

Baby  Peggy,  four  year  old  star 
of  Century  Comedies,  scored  a  tri- 
umph in  the  first  release  of  her  six 
new  pictures  at  the  Rivoli  theatre, 
New  York,  insofar  as  critics  who 
do  not  make  a  habit  of  mentioning 
the  two  reeler  on  the  program,  gave 
praise  to  the  clever  little  girl. 

Among  Quinn  Martin's  remarks 
in  the  New  York  World  were, 
'"Baby  Peggy'  is  a  wonderful  little 
girl  and  a  perfectly  marvelous  ac- 
tress "  and  referred  to  the  youthful 
star  as  "that  sweet  little  lady  of 
the  films,  'Baby  Peggy' — everybody 
ought  to  see  her." 

The  Evening  Mail  critic  said : 
"  'Baby  Peggy  appears  in  one  of 
the  cleverest  comedies  yet  made  for 
her."  The  Evening  Telegram  said: 
"In  'Peg  o'  the  Movies'  'Baby 
Peggy'  is  the  infant  star  who  has  as 
much  fun  as  the  audience." 


Fox  Ready  With  Clyde 
Cook  in  "The  Artist" 

"  The  Artist,"  the  two-reel  special 
comedy  starring  the  versatile  Clyde 
Cook,  will  be  released  February  4th, 
according  to  Fox  Film  Corporation. 

The  comedy  is  said  to  be  one  of 
the  finest  bits  of  screened  humor  in 
which  the  Australian  fun-maker  has 
appeared.  In  the  role  of  a  Parisian 
garret  artist,  Clyde  Cook  rambles 
through  a  long  series  of  comic 
scenes  in  the  painters'  studios  wind- 
ing up  by  destroying  art  ware  and 
sculpture  in  a  most  unique  and 
laugh  provoking  manner. 

The  comedy  is  replete  with  odd 
and  novel  gags  and  affords  the 
clever  comedian  an  ideal  vehicle.  It 
directed  by  Slim  Summerville. 


Editor1  Approves  "One 
Excite  Night" 

"The  picture*  no.w  at  OT^lar 
house-' One  E^Ting  Night -is 
a  wonder,"  wrote  Nelson  M-  Srhlpup' 
of  the  editorial  de^ment  °f  the 
Macon  DaiF  Telegr^P11  when  D.  VV 
Griffith's  mystery  pic*tu.re>  a  United 
Artists  release,  was  bPnS  sh°wn  at 
ion  theatre. 


J.  A.  Flournoy's  Criter 


I  saw  '  Broken  Blosso™s  £. »nd 
I  saw  it  again,"  went  on  Mr-  SniPP 
in  a  letter  to  Mr.  Flou.™^ 
this  later  creation  bv  MP,  <-*rimth 
is  better  than  'Broken  Blossoms, 
The  same  fine  art;  the  unsul"Paise^ 
gentleness  and  delicacy  are-K 


gentleness  of  action  and  delnfa<? 7  ? 
thought  in  the  general  sweep\°  _  .f 
picture.     It  is  the  best 


humor  and  the   most  strikin 


mystery  I  have  ever  witnessed! 
the   screen.     Something  distinflj/ 
new  for  the  icreen — even  for  • 
pioneer  Griffith.   It  deserves  whaj, 
has  received — a  good  attendance.! 


4  'The  Wise  Cracker"  Fox? 
For  Release  Feb.  4th 

"  The  Wise  Cracker,"  a  new  Su 
shine  Comedy,  will  be  released  by 
Fox  Film  Corporation  on  February 
4th. 

This  latest  Sunshine  two-reeler 
presents  Si  Jenks  in  many  amusing 
situations.  Jenks  won  considerabl 
praise  for  his  excellent  portray 
the  country  hick  in  "  The  Village 
Blacksmith,"  a  recently  released 
Fox  special. 


by  ' 
ry 

reeler 
using  / 
:rable  / 
;al  of  \ 
illage 


February  i  o ,  1923 

aiiiiiiiniiiiiiuiniiiiiiyiniiiniin;iiui  mum  iiiiibimm^  MHiiiiiniiiiiimiiJHiiH  limy  HmHUHWunmMiHimHMiimiiHiiiim  immi  miiiimiHinii  niuimmmmiimnn  hmm— i— 


SPECIAL  SECTION 


DEVOTED  TO 


INCANDESCENT   LAMP  PROJECTION 


■■HMMMfflinil 


iiiiiiiiiiiiiiiMiMiiiiiiiiiiiiiiiim^ 


Incandescent  Lamp  Projection  Is 

Now  Perfected 

Claims  Eight  Out  of  Ten  Theatres  Can  Install  New  Flickerless  Light 


AFTER  years  of  experimental  and 
research  work,  incandescent  lamp 
projection,  it  is  claimed,  has  at  last 
reached  a  stage  of  relative  perfection,  for 
it  is  now  adaptable  to  thousands  of  motion 
picture  theatres  and  is  rapidly  becoming 
universally  popular  throughout  this  coun- 
try. A  great  amount  of  interest  is  being 
shown  by  managers  and  owners  in  inves- 
tigating the  possibilities  of  securing  good 
economical  projection  through  the  use  of 
Mazda  lamps.  Many  claims  are  put  forth 
for  this  new  mode  of  projection,  special 
emphasis  being  laid  on  the  fact  that  it 
actually  cuts  current  consumption  and  pro- 
jection costs  in  a  very  material  degree 
along  with  the  assertion  that  the  actual 
projection  and  quality  of  light  shows  an 
improvement  over  other  modes  of  projec- 
tion. It  is  claimed  by  the  manufacturers 
of  incandescent  lamps  who  substantiate 
their  statements  through  actual  tests  in 
theatres  of  all  sizes  that  in  many  cases 
projection  costs  are  cut  as  much  as  50  per 
cent  and  that  there  is  also  a  decided  reduc- 
tion in  condenser  breakage,  etc.,  which, 
when  everything  is  taken  into  account, 
soon  sums  up  to  the  total  cost  of  the  new 
incandescent  lamp  projection  equipment. 

Advancement  with  Times 

The  incandescent  lamp  manufacturers 
feel  that  this  new  mode  of  projection 
marks  an  advancement  in  motion  pictures 
which  is  in  keeping  with  the  other  great 
steps  of  our  time  and  put  forth  this  idea 
in  the  following: 

"  With  the  creation  and  production  of 
motion  picture  plays  at  their  present  high 
standards,  under  the  able  leadership  of 
men  like  Will  Hays;  with  the  marvelous 
lighting  and  scenic  effects  that  are  parts 
of  our  modern  days'  pictures ;  with  the 

I  wonderful  skill  in  developing  and  print- 
ing films  in  modern  laboratories,  and 

.  with  the  practical  perfection  of  project- 
ing mechanism,  we  have  today  a  very  high 

I  stage  of  the  art  of  making  and  producing 
motion  pictures. 


Vital  Interest  to  Exhibitors 

THIS  and  following  pages,  totalling 
sixteen  in  number,  are  devoted  to 
incandescent  lamp  projection  (more 
familiarly  known  as  Mazda  projection). 

Mazda  lamps  have  been  in  use  for 
projection  purposes  in  motion  picture 
theatres  for  a  number  of  years.  How- 
ever, up  to  the  present,  there  have  been 
certain  limitations  that  have  prevented 
this  type  of  projection  from  becoming 
universally  popular. 

The  manufacturers  of  Mazda  lamps 
for  picture  projection  now  claim  that 
this  mode  of  projection  is,  relatively 
speaking,  perfected  so  that  it  may  now 
be  adopted  by  80  per  cent  of  the  thea- 
tres in  this  country. 

The  Editor  of  this  department  has 
seen  many  Mazda  installations  in  repre- 
sentative theatres  where  good  projection 
results  were  obtained  and  advises  exhibit- 
ors to  look  into  this  method  of  projec- 
tion for  their  individual  houses. 

The  editorial  matter  contained  in  this 
section  has  for  the  greater  part  been 
supplied  by  the  lamp  companies  them- 
selves. This  text  puts  forth  the  various 
advantages  claimed  for  incandescent 
lamp  projection. 


"  But  with  all  this  skill,  with  all  this 
labor,  and  with  all  the  applications  of 
master  minds  that  have  made  possible  the 
bringing  and  projecting  of  a  perfect  film, 
there  has  been,  for  the  majority  of  thea- 
tres at  least,  one  element  lacking.  There 
has  not  been  heretofore  a  positive  perfect 
light  source,  and  after  all,  no  matter  how 
perfect  the  film,  how  smoothly  running 
the  machine,  perfect  pictures  cannot  be 
obtained  unless  the  heart  of  the  projec- 
tor, which  is  the  light  source,  is  in  keeping. 

"  The  march  of  progress  has  seen  the 
uncertain  labor  of  hand  work  pass  away. 
We  no  longer  knit  cloth  by  hand;  it  is 
done  by  huge  machines.  We  no  longer 
crank  our  automobiles  by  hand,  nor  do 
we  crank  our  motion  picture  projectors 
by  hand.  These  are  relics  of  days  long 
since  past.  We  have  automatic  devices 
everywhere.  Mechanisms  that  when  once 
adjusted  go  on  hour  after  hour  and  day 


after  day,  performing  their  functions 
without  the  slightest  variation.  But  until 
the  present  development  of  the  Mazda 
lamp,  this  could  not  be  truthfully  said 
about  the  heart  of  the  machine — the  light 
source. 

"  The  development  of  modern  incan- 
descent lamps  for  motion  picture  projec- 
tion has  behind  it  as  romantic  a  history 
as  hundreds  of  other  appliances.  It  rep- 
resents not  some  happy  thought;  nor  an 
overnight  invention ;  and  not  the  thought 
of  one  or  two  men  under  the  investment 
of  only  a  few  hundred  dollars.  Hundreds 
of  thousands  of  dollars  have  been  spent 
in  this  development.  Among  the  best  of 
engineering  brains  have  spent  years  of 
experimentation.  For  what  appears  in  the 
final  result  as  a  bit  of  glass,  a  metal  base 
and  some  tungsten  wire  does  not  begin 
to  tell  the  story  of  the  almost  insurmount- 
able difficulties  that  had  to  be  overcome 
before  a  lamp  could  be  developed  which 
could  give  forth  such  an  intense  bright 
white  light  and  would  stand  the  terrific 
heat  without  changing  shape. 

Constant,  Steady  Light 

"  The  light  is  steady,  flickerless  and 
constant.  Exhibitors  seeing  it  for  the  first 
time  are  surprised  to  learn  that  it  works 
equally  well  on  alternating  and  direct 
current  and  that  surges  of  current  or 
changes  in  line  voltage  do  not  materially 
affect  its  operation.  The  screen  illumi- 
nation when  Mazda  lamps  are  used  is 
such  that  it  does  not  strain  the  eyes  of 
the  audience.  The  projection  produces 
pictures  that  are  clearly  defined  and  yet 
soft  and  pleasing." 

Briefly,  the  advantages  claimed  for  this 
new  light  source  are:  Decreased  cost  of 
operation ;  operates  fully  as  well  on  alter- 
nating current  as  direct  current ;  gives  an 
absolute  steady  and  constant  light ;  elimi- 
nates fumes ;  requires  only  a  few  minutes 
to  check  adjustment  each  day  and  pro- 
duces a  high  quality  picture  with  a  mini- 
mum amount  of  eye  strain. 


722 


Motion  Picture  News 


Typical  Theatres  Using  Incandescent  Lamp  Projectiom 


Upper  left — America  theatre,  Colorado  Springs, 
Colo.  Upper  right — Albany  theatre,  Brooklyn, 
N.  Y.  Center — Parkside  theatre,  Brooklyn, 
N.  Y.  All  these  theatres  use  Incandescent 
Lamp  projection 


February   i  o ,  1923 


723 


ENDORSED  BY  EXHIBITORS- 

The  National  MAZDA  Motion  Picture  Lamp 


The  900-watt,  30-ampere  National 
MAZDA  Motion  Picture  Lamp. 
Recommended  for  use  with  the 
G-E  Incandescent  Lamp  Projector 
in  theatres  having  main  floor  seat- 
ing capacities  up  to  i  ,000,  or  pic- 
ture widths  up  to  16  feet,  or 
throws  not  exceeding  120  feet.  It 
gives  better  results  than  an  alternat- 
ing current  arc,  and  is  the  equal 
of  the  direct  current  arc  up  to  50 
amperes. 

The  600-watt,  20- ampere  lamp  is 
similar  in  construction,  and  is  re- 
commended for  very  srnal'  theatres, 
churches,  lodges,  schools,  etc 


The  Northern  Theatre 

585  North  High  Street 

Columbus,  Ohio 

Nela  Specialties  Division, 

National  Lamp  Works  of  General  Electric  Co., 

Nela  Park,  Cleveland,  Ohio 

Gentlemen: 

It  will  be  of  interest  to  you  to  know  that  the  G-E  Incandescent  Lamp  Equip- 
ment installed  in  our  theatre  has  given  even  greater  satisfaction  than  we  expected. 

The  current  saving  has  been  remarkable  and  means  a  great  saving  in  our 
operating  cost.  Our  bills  formerly  averaged  from  $210  to  #215  per  month.  The 
MAZDA  Lamps  have  cut  this  down  so  they  now  average  from  $105  to  $110  per 
month.  We  can  easily  figure  on  a  saving  of  at  least  $1200  per  year.  This  sav- 
ing may  sound  unusually  big  to  you,  but  it  is  actually  the  amount  saved  under  the 
conditions  in  this  theatre. 

This  fact  alone  would  lead  us  to  unhesitatingly  recommend  the  outfit  to  any 
progressive  exhibitor.  Combined  with  these  advantages  we  are  now  getting  a  much 
better  projection  than  we  were  ever  able  to  get  with  the  45  to  50  ampere  d.  c.  arc 
which  we  had  previously.  In  fact  we  now  have  as  perfect  a  picture  as  can  be  found 
in  Columbus.  Very  truly  yours,  THE  NORTHERN  THEATRE 

Signed)  I.  E.  Wright,  Manager 


3- 
4- 
5- 
6. 

7- 
8. 

9- 
10. 


IN  2,000  theatres,  located  throughout  the  entire  country,  theatre  owners  have  tried 
the  National  MAZDA  Motion  Picture  lamp  in  the  new  G-E  Incandescent  Lamp 
Projector — and  now  give  it  their  enthuiastic  endorsement.  This  lamp  embodies 
these  advantages  — 

1.  Projects  a  picture  of  correct  tones. 

2.  Has  no  annoying  flicker — light  source  is  constant. 
Enables  front-seat  patrons  to  really  enjoy  the  picture. 
Gives  off  no  obnoxious  fumes  or  gas. 
Requires  no  adjustment  after  initial  setting. 
Saves  from  one-third  to  two-thirds  in  current  consumption. 
Projects  a  better  picture. 

Has  won  the  endorsement  of  more  than  2000  exhibitor  users. 
Has  a  rated  average  life  of  100  hours. 
Sells  for  only  $6.75  list. 
The  perfection  of  the  National  MAZDA  Motion  Picture  Lamp  and  the  G-E 
Incandescent  Lamp  Projector  represent  the  result  of  years  of  laboratory  development 
and  theatre  tests.  The  Projector  consists  of  a  lamp,  a  regulator,  and  a  combined  bracket 
and  base.  With  this  equipment  the  MAZDA  Motion  Picture  Lamp  can  be  adopted 
to  any  projection  machine  made  in  the  United  States. 

You,  Mr.  Theatre  Owner,  want  to  increase  your  attendance  and  reduce  your 
operating  cost — to  increase  your  net  profits.  The  new  National  MAZDA  Motion  Picture 
lamp  will  enable  you  to  do  just  that.  Write  today  for  more  complete  information 
and  for  recommendations  for  installations  in  your  theatre. 

Nela  Specialties  Division 

National  Lamp  Works  of  General  Electric  Company 
Nela  Park       *       *       Cleveland,  Ohio 


NATIONAL  MAZDA  LAMPS 


724 


Motion  Picture  News 


Are  You  Giving  Your 
Patrons  the  Best 


1  f"! 

M 

ill 
111 

if 

not  only  in  the  selection  of  your  bookings,  but 
also  in  the  projection  of  them?  Movie  audi- 
ences are  touchy — an  uneven  screen,  a  flicker- 
ing light  source — nothing  escapes  the  sensitive 
eye  of  a  movie  fan. 

Mazda  Motion  Picture  Lamps  demonstrate 
conclusively  in  actual  service  that  better  pro- 
jection and  more  economy  of  operation  result 
than  with  ordinary  arc  lamp  equipment. 

With  alternating  current  the  only  electrical 
equipment  required  is  a  transformer,  preferably 
of  the  automatic  regulating  type,  designed  to 
reduce  the  voltage  to  28-32  volts  at  30  amperes 
for  the  900  watt  lamp,  or  at  20  amperes  for  the 
600  watt  lamp.  The  actual  saving  in  operation 
is  25%  to  50%  over  the  flickering  and  unsatis- 
factory alternating  current  arc  lamp. 

Excellent  results  with  the  900  watt  lamp  are 
obtainable  in  theatres  where  the  main  floor  seat- 
ing capacity  ranges  up  to  1000  and  where  the 
projection  throw  does  not  exceed  120  feet. 


Westinghouse 


February  i  o ,  1923 


725 


Westinghouse  MAZDA 
Motion  Picture  Lamps 


Westinghouse  Mazda  Motion  Picture 
Lamps  maintain  the  same  standard  of 
perfection  which  characterizes  other 
Westinghouse  electrical  apparatus,  long 
familiar  to  motion  picture  exhibitors. 

Recently  these  lamps  have  undergone 
changes  in  construction  which  give  them 
increased  ruggedness  and  which  also 
augment  the  light  output  by  twenty-five 
percent. 


By  the  time  they  are  ready  for  ship- 
ment they  have  undergone  eighteen  rigid 
inspections  by  experts  in  each  stage  of 
lamp  construction. 

Westinghouse  Mazda  Motion  Picture 
Lamps  are  enclosed  in  corrugated  wrap- 
pers and  packed  in  single  unit  cartons. 
For  the  convenience  of  quantity  pur- 
chasers they  can  be  obtained  in  packages 
of  six  cartons  each. 


WESTINGHOUSE    LAMP  CO. 

Executive  Offices 
165  Broadway  New  York,  N.  Y. 

District  and  Branch  Offices: 


Atlanta,    Ga.,    1321  Candler 
Bldg. 

Boston,  Mass.,  Dean  Bldg.,  60 

India  St. 
Buffalo,  N.  Y.,  Ellicott  Square 

Chicago,   III.,   Conway  Bldg., 
ill  W.  Washington  St. 

Cincinnati,    Ohio,  Westing- 
house Bldg.,  3rd  and  Elm  Sts. 

Cleveland,  Ohio,  Hanna  Bldg. 

Columbus,  Ohio,  Traction  Ter- 
minal Bldg. 

Dallas,  Texas,  504  Magnolia 
Bldg. 


Davenport,  Ia.,  Kahl  Bldg.,  3rd 
and  Ripley  Sts. 

Detroit,  Mich.,  243  W.  Con- 
gress St. 

Kansas  City,  Mo.,  1012  Balti- 
more Ave. 

Los  Angeles,  Calif.,  420  S.  San 
Pedro  St. 

Memphis,  Tenn.,  Exchange 
Bldg. 

Milwaukee,   Wis.,  Merchants 

&  M'f'r's  Bank  Bldg. 
Minneapolis,     Minn.,  2301 

Kennedy  St.,  N.E. 
New   Orleans,   La.,    225  N. 

Peters  St. 


New  York,   N.  Y.,   133  W. 
41st  St. 

Philadelphia.  Pa.,  1005  Mar- 
ket St. 

Pittsburgh,    Pa.,    Union  Na- 
tional Bank  Bldg. 

San   Francisco,    Calif.,  First 
National  Bank  Bldg. 

Seattle,  Wash.,  Alaska  Bldg. 

Syracuse,  N.  Y.,  705-6  Keith 
Bldg. 

St.  Louis,  Mo.,  717  S.  12th  St. 

Washington,  D.  C,  404  Wil- 
kins  Bldg. 


For  Canada 

CANADIAN  WESTINGHOUSE  CO,  LTD. 

Hamilton.  Ontario 


Mazda  |amps 


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Motion  Picture  News 


Incandescent  Lamp  Projection  Economical 

Example  of  Actual  Saving  Permitted  Through 
the  Use  of  Mazda  Lamps 


THE  claims  for  the  economical  oper- 
ation of  incandescent  lamp  projec- 
tion are  based  on  the  fact  that  a 
900-watt  Mazda  lamp  is  used  as  the  light 
source.  This  lamp,  if  operated  on  direct 
current,  is  controlled  through  the  use  of 
a  transformer  which  operates  at  a  rela- 
tively high  efficiency.  The  lamp  itself 
operates  at  30  amperes  and  approximately 
30  volts,  which  rating  is  fulfilled  from  the 
special  design  transformers.  In  the  case 
of  direct  current  the  lamp  is  operated 
either  through  resistances  or  through 
transformer  and  small  motor  generator. 

Claims  for  Lamp 

It  is  of  interest  to  note  the  claims  for 
this  lamp  through  its  economical  advan- 
tages, and  this  feature  is  possibly  best 
illustrated  through  some  figures  which 
were  submitted  by  the  lamp  companies, 
which  are  as  follows : 

"  The  following  facts  and  figures  are 
given  us  by  an  exhibitor  who  figured  out 
the  relative  cost  of  his  present  equipment 
and  operating  expenses  as  compared  with 
incandescent  lamp  equipment  and  operat- 
ing expenses.  The  figures  have  been 
checked  over  and  have  been  found  to  be 
mathematically  correct. 

"  '  My  theatre  operates  six  hours  a  day. 
six  days  a  week  and  52  weeks  a  year. 

"  '  We  are  using  a  40  amp.  arc  supplied 
by  a  motor  generator. 

"'Multiplying  six  hours  a  day  by.  six 
days  a  week  and  52  weeks  gave  me  a  total 
of  1,872  hours  a  year. 

Now  my  carbon  cost  I  figured  out  to 
be  about  $.05  an  hour,  or  $93.60  a  year. 
Mazda  lamps  I  figured  would  cost  on  an 


Engineering  Recommendations 
Gratis 


THE  Engineering  Department  of  the 
National,  Westinghouse  and  Edison 
Lamp  Companies  render  a  free 
service  to  exhibitors  for  recommenda- 
tions and  the  advisability  of  installing  in- 
candescent lamp  projection  in  their  par- 
ticular theatre.  This  service  is  not  alone 
confined  to  the  recommendations  of  the 
various  products  manufactured  by  these 
companies,  but  is  also  extended  to  cover 
such  subjects  as  screens,  theatre  light- 
ing, stage  lighting,  etc. 

Very  often  complex  problems  con- 
front an  exhibitor,  such  as  the  screen 
best  suited  for  his  house  or  the  advisa- 
bility of  installing  colored  lighting,  and 
in  such  instances  it  will  be  found  a  de- 
cided advantage  to  have  at  hand  a  source 
from  which  engineering  recommenda- 
tions may  be  obtained. 

These  companies  have  maintained  for 
years  their  engineering  departments 
which  have  been  devoted  to  experimenta- 
tion and  research,  as  well  as  recommen- 
dations in  the  endeavor  to  produce  the 
most  efficient  and  practical  product  in 
the  lighting  industry.  Special  bulletins 
prepared  on  incandescent  lamp  projec- 
tion are  published  by  the  Westinghouse, 
National  and  Edison  Lamp  Companies, 
and  in  these  bulletins  will  be  found  ex- 
tremely valuable  information  which  deals 
with  the  many  other  phases  of  theatre 
equipment. 


average  of  $.06  an  hour,  or  a  total  of 
$112.32,  so  if  I  changed  over  it  would 
cost  me  $18.72  more  per  year  to  buy  lamps 
instead  of  carbons. 

"  '  But,  in  checking  back  over  my  cur- 
rent bills  and  figuring  out  what  proportion 


of  these  could  be  charged  tothe  arcs  (and 
I  checked  this  by  finding  the  amperage 
and  voltage  of  my  arcs)  I  found  I  was 
paying  a  little  over  $.24  an  hour  for  cur- 
rent. As  I  am  paying  $.08  a  kilowatt 
hour  for  my  current  this  is  no  small  item. 
Multiplying  this  by  the  number  of  hours 
per  year,  1,872,  I  found  that  it  cost  me 
$450.22  a  year  to  operate  my  arcs. 

"  '  With  Mazda  lamps  it  would  cost  me 
a  little  less  than  $.08  an  hour  to  operate, 
so  I  multiplied  this  times  1,872  hours  and 
found  it  would  cost  me  $148.82  a  year 
for  current.  This  is  a  saving  of  $301.40 
a  year,  or,  if  I  subtract  the  extra  cost  of 
the  lamp,  a  saving  of  $282.68  a  year.  I 
did  not  take  into  consideration  the  sav- 
ing of  condensors,  carbon  jars,  lead  wires, 
etc. 

Method  of  Calculation 

A  general  method  which  can  be  used 
for  calculating  the  saving  with  incandes- 
cent lamps  can  be  worked  from  the  fol- 
lowing simple  formula: 

"  1.  Find  out  the  wattage  you  are  using 
to  operate  the  arc. 

"  2.  If  you  run  from  a  rheostat  multiply 
the  line  voltage  by  the  number  of  amperes 
you  are  using  to  operate  the  arc. 

"  3.  If  you  are  using  a  motor  generator 
use  the  product  of  the  number  of  volts 
delivered  at  the  arc  times  the  current  of 
the  arc  plus  about  20  per  cent  loss  in  the 
motor  generator  itself. 

"With  the  Mazda  lamp  the  total  wat- 
tage'will  only  be  about  1,000  watts,  which 
gives  900  watts  to  the  lamp  and  allows  100 
watts  for  losses." 


Three  incandescent  lamp  projection  installations.     The  left  view  shows  the  projection  room  of  the  Windameer  theatre,  Cleveland;  center  is  an 
installation  used  in  a  large  auditorium  and  the  left  shows   the  projection  room  of  the  Bergen  theatre,  Nezvark,  N.  J. 


Mazda  Lamps  for  motion  picture  projection  mark  another 
step  forward  in  economy  and  ease  of  operation 


Good  Pictures  on  Alternating  Current 
With  the  G-E  Mazda  Lamp  Projector 

The  General  Electric  Company's  Mazda  Lamp  Projector  gives  con- 
stant, even  and  steady  illumination  lor  motion  pictures.  It  can  be  used 
successfully  in  theatres  having  a  main  floor  seating  capacity  up  to  1000, 
at  a  throw  not  exceeding  120  feet  and  with  a  picture  not  over  16  feet  wide. 
It  gives  better  results  than  an  a.  c.  arc  and  is  the  equal  of  the  d.  c.  arc  up 
to  50  amperes. 

It  has  ether  important  advantages: 

Adaptability:  The  G-E  Mazda  Lamp  Projector  can  be  attached  to  any 
projection  machine  made  in  the  United  States. 

Economy:  The  900-watt  Mazda  lamp  and  regulator  consume  but  1  kw. 
an  hour  as  against  4  kw.  an  hour  consumed  by  a  50-ampere  d.  c.  arc.  The 
cost  of  lamp  renewals  does  not  exceed  the  cost  of  carbons  for  the  arc  and 
there  is  a  further  saving  in  the  absence  of  any  carbon  dust  to  injure  the 
delicate  moving  parts  of  the  projection  machine. 

Simplicity:  The  Mazda  Lamp  Projector  requires  no  adjustments  while 
operating. 

Healthfulness :  Being  hermetically  sealed  the  Mazda  lamp  gives  off  no 
fumes  nor  dust  to  contaminate  the  atmosphere  of  the  projection  room. 

Send  for  literature  and  prices 
including  all  necessary  fitings 


Gene  r  alfiEl  ectric 

General  Office  f**  g*\  fY"l  m  Sk  T%"%7  Sales  Offices  in  ^ 
Schenectady,  NY.  %J  111  LJ  tX  1 IV    all  large  cities 


728 


Motion  Picture  News 


When  you  balance  your  books  this  month, 

—how  much  profit? 


No  one  can  continue  in  business  indefinitely 
without  making  a  profit.  After  you  pay  your 
rent,  wages,  upkeep,  operating  costs,  film  rentals, 
etc.,  and  subtract  this  from  your  admissions, 
do  you  always  find  the  figures  pleasing — or 
not? 


There  are  two  ways  to  increase  profits: — Either 
increase  the  number  of  your  patrons  or  decrease 
operating  costs.  Fortunately,  incandescent  lamp 
projection  makes  both  of  these  possible,  especially 
if  you  install  Edison  MAZDA  lamps  and  G.  E. 
equipment — the  ideal  combination. 


You  get  a  real  service  with 
EDISON  MAZDA  LAMPS 


The  Edison  Lamp  Works  maintains  a  staff  of 
trained  lamp  engineers  who  know  projection  from 
A  to  Z.  These  engineers  stand  ready  at  all  times 
to  render  you  a  free  service;  to 
definitely  as  to  whether  or  not 
incandescent  lamp  projection  will 
prove  profitable.  In  many  cases 
they  personally  assist  and  inspect  the 
installation  of  new  equipment. 


advise  you 


DISTRIBUTORS 

If  you  do  not  have  our  new 
profitable  proposition,  get  in 
touch  wit'i  us  at  once. 


Edison  MAZDA  lamps  for  motion  projection  are 
handled  by  live  distributors  all  over  the  country. 
There  is  one  near  you  who  is  ready  to  serve  you  at  all 
times  and  who  carries  complete  apparatus  for  incan- 
descent lamp  projection.   If  you  do  not 
know  his  name,  or  if  your  present  dis- 
tributor or  supply  house  does  not  carry 
Edison  MAZDA  lamps,  write  to  us  and 
we  will  put  you  in  touch  with  our  dis- 
tributor in  your  locality. 


EDISON  LAMP  WORKS   OF  GENERAL  ELECTRIC  COMPANY 


February  10,  1923 


729 


The  Mazda  Lamp  vs.  the  Arc 

Here  are  the  comparative  costs.  It  is  easy  to  figure  your  savings 

from  this  table. 

(These  figures  include  cost  of  carbon  and  lamp  renewals.) 


EDISON  MAZDA  LAMPS  Total  Operating  Cost  Per  Hour 

at  10c                at  8c  at  6c 

Transformer  15.90  13.95  11.95 

Rheostat  39.00  32.30  25.80 

Rotary  Converter  18.35  15.85  13.40 

YOUR  ARC 

Amperes  Rheostat  (D.  C.  or  A.  C.) 

30   37.95  31.35  24.80 

35                                                    43.65  35.90  28.20 

40                                                      49.00  40.15  31.40 

45                                                    54.60  44.65  34.70 

50                                                    60.00  49.00  38.00 

60                                                    70.90  57.80  44.60 

Motor-Generator  (D.  C.) 

30   27.50  23.00  18.50 

35   31.00  25.30  19.70 

40   35.00  29.05  23.00 

45   42.50  35.00  27.50 

50   46.05  40.05  29.65 

60                                                      54.45  44.10  34.70 

Transformer  (A.  C.) 

40                                                    21.00  17.80  14.60 

50                                                    25.10  21.10  17.05 

60   29.10  24.30  19.45 


H.re  ia  the  900-watt  Edison 
MAZDA  lamp  for  projection.  It 
cornea  in  the  familiar  orange  and 
blue  carton,  securely  wrapped  in  a 
corrugated  container.  and  then 
padded  with  several  thicknesses  of 
cotton.  Edison  MAZDA  Lamps  al- 
ways   arrive    in    perfect  condition. 


HOW  TO  USE  THE  TABLE 

Suppose  you  have  a  motor  generator,  and  you  use  50  amperes,  look  oppo- 
site this  figure  in  the  column  correspond  ing  to  the  power  rate  you  pay.   If  it  is  8c 
a  kw.  hr.,  it  costs  you  40c  an  hr.  for  current  and  carbons.    With  Edison  MAZDA 
lamps,  the  current  and  lamp  cost,  for  the  same 
results,  is  only  14c  an  hr. — a  saving  of  26c 
each  hr.     Multiply  this  by  the  number  of 
hours  open  per  year  and  get  the  total  saving. 


Free  Booklets  for  You 

In  about  three  weeks,  new  book- 
lets on  incandescent  lamp  projec- 
tion will  be  issued.  Fill  in,  cut  oat 
and   mail   the   attached   coupon  at 

once. 


\ — :  

I    Edison  Lamp  Works, 


Edison  Lamp  Works 

of  General  Electric  Co. 


Harrison 


New  Jersey 


Harrison,  N.  J. 

Gentlemen : 

I  am  interested  in  knowing  more  about  incandescent  lamp  projection, 
send  me  your  free  booklets. 


Please 


»m  now  using  amperes 


f  motor  1 
■S  transfo 
*-  rheosta 


generator 
rmer 
tat 


j-  my  throw  is  ft.,  my  picture  is. 


.  ft,  wide 


Save  this  data  for  future  reference 


730 


Motion  Picture  News 


Two  more  projection  departments  equipped  with  Incandescent  Lamp  projecting  equipment.    These  two  installations  arc  representative  of  two 
different  parts  of  the  country,  the  one  on  the  left  being  in  Dallas,  Texas;  on  the  right  Melrose,  Mass. 


Mazda  Lamps  Not  in  Competition  with 

High  Power  Arcs 


MAZDA  lamps  for  projection  are  not 
intended  to  compete  with  the  very 
high-powered  direct  current  arcs  such  as 
are  used  in  the  largest  theatres  of  this 
country.  The  lamp  manufacturers  have 
been  content  with  developing  a  lamp 
which  would  make  good  projection  avail- 
able for  the  majority  of  exhibitors,  and 
this,  according  to  recent  demonstrations, 
under  varying  conditions  and  in  different 


types  of  theatres  has  been  accomplished. 

When  this  equipment  is  properly  in- 
stalled and  operated  it  will  be  found  to 
give  very  good  results,  but  it  must  be 
understood  that  it  is  not  entirely  fool- 
proof, nor  can  an  inexperienced  projec- 
tionist get  the  best  results.  The  projec- 
tionist who  has  had  a  great  deal  of  expe- 
rience in  operating  the  arc  will  find  that 
all  his  knowledge  will  stand  him  in  good 


stead  when  operating  incandescent  lamp 
equipment.  Just  as  the  modern  projection 
machine  with  its  many  different  adjust- 
ments, regulations,  devices,  etc.,  requires 
a  certain  amount  of  technical  knowledge 
on  the  part  of  the  operator,  so  the  Mazda 
lamp,  due  to  its  conservation  of  current 
consumption,  requires  an  adequate  knowl- 
edge of  adjustment  and  operation  to  ob- 
tain the  proper  results. 

To  secure  the  best  results  with  incan- 
descent lamp  projection  it  is  necessary 
that  all  the  adjustments  which  need  to  be 
made  to  get  the  greatest  amount  of  light 
from  the  lamp  be  thoroughly  understood. 
Intelligent  operation  is  needed  in  using 
the  Mazda  lamp  for  projection  purposes 
just  the  same  as  with  the  arc. 


group  of  projection  machines  equipped  with  incandescent  lamp  houses  ready  for  shipment 


Incandescent  Lamp  Paojec- 
tion  Offers  Exploitation 

IT  is  pointed  out  by  the  lamp  companies 
that  incandescent  lamp  projection  may 
be  employed  as  an  advertising  feature  for 
the  motion  picture,  theatre,  for  whenever 
the  exhibitor  installs  a  new  equipment 
such  as  an  organ,  seats,  or  ventilating  sys- 
tem, he  of  course  takes  advantage  of  the 
opportunity  offered  to  advertise  this  fact 
as  widely  as  possible. 

Mazda  projection,  with  the  various 
claims  for  its  advantages  and  also  the  fact 
that  it  is  a  relatively  new  development, 
can  be  employed  in  advertising  the  new 
feature  for  the  theatre.  Good  projection 
has  a  decided  drawing  power  in  the  same 
manner  as  does  poor  projection  detract 
from  the  theatre's  popularity.  Relatively 
few  exhibitors  have  taken  advantage  of 
the  opportunity  of  advertising  the  fact 
that  their  house  embodies  first-rate 
projection. 

The  Mazda  Lamp  Companies  put  forth 
the  contentions  that  all  people  know  about 
Mazda  lamps. 


We  are  happy  to  announce  that  the 


NEW  SIMPLEX-MAZDA 

OPTICAL  SYSTEM 

ADDS  FULLY 

50  PER  CENT  MORE 
SCREEN  ILLUMINATION 

to  our  already  highly 
efficient  equipment 


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Motion  Picture-  N  ews 


Fig.  1 — On  the  left  is  shown  the  arrangement  of  the  mirror,  lamp  and'  adjustments  of  the 
Simplex  incandescent  lamp  house.    The  right  view  shows  the  complete  lamp  house  without 

the  doors 

Simplex  and  General  Electric  Adaptors 
for  Incandescent  Lamp  Projection 


THERE  are  two  common  types  of 
adaptors  for  incandescent  lamp  pro- 
jection on  the  market  today.  One  type  is 
manufactured  by  the  Precision  Machine 
Company  of  New  York  City  and  the  other 
by  the  General  Electric  Company,  Sche- 
nectady, N.  Y.  The  Simplex  adaptor  is 
illustrated  in  Fig.  I  and  the  G.  E.  adaptor 
in  Fig.  2.  These  two  types,  while  fun- 
damentally the  same,  differ  in  some 
respects. 

These  adaptors  consist,  primarily,  of 
a  lamp  house,  especially  designed  and 
so  constructed  as  to  afford  ample  ven- 
tilation, thus  removing  the  possibility  of 
early  lamp  burnout,  due  to  excessive  heat. 

For  use  on  alternating  current,  either 
a  hand  regulated  or  an  automatic  trans- 
former is  provided  to  control  the  current 
flowing  through  the  lamp.  The  current  is 
registered  by  an  ammeter  furnished  with 
the  equipment.  This  is  an  important 
adjunct  as  the  lamp  should  not  be  burned 
above  30  amperes. 

The  importance  of  correctly  aligning 
the  working  parts  of  the  incandescent 
lamp  projector  in  such  a  manner  that  the 
centers  of  all  the  working  elements  are  on 
one  straight  line  cannot  be  overestimated. 

This  straight  line  is  called  the  optic 
axis.  When  the  working  parts  are  so 
arranged  on  the  optic  axis  the  equipment 
is  then  operating  at  its  maximum  output 
and  with  best  screen  results.  In  spite  of 
the  fact  that  these  adjustments  must  be 
accurate,  they  are  quite  easily  made, 
once  the  relation  of  the  various  parts  to 
each  other  are  clearly  understood. 

The  working  elements  referred  to  are. 
the  light  source,  or  filament  of  the  lamp ; 
the  condenser;  the  mirror;  the  aperture, 
and  the  objective  lens. 

The  light  source  consists  essentially  of 
four,  helically  coiled,  sections  of  tung- 
sten wire,  arranged  parallel  to  each  other, 
like  the  teeth  of  a  comb.  These  four  sec- 
tions form  a  square  with  one  coil  on  each 
side,  and  the  ends  of  the  coils  for  the  top 
and  bottom. 

The  mirror  adjustment  for  each  adap- 
tor is  essentially  the  same.  The  purpose 
of  the  mirror  is  to  add  light  to  the  screen 


and  tends  to  produce  an  even  illumination. 
The  condenser  forms  an  image  of  the 
filament  coils  at  the  aperture,  and  these 
coils  are  in  turn  projected  on  the  screen 
by  the  objective  lens.  Thus,  in  order  to 
smooth  out  the  screen,  the  mirror  is 
placed  behind  the  lamp  in  order  to  form 
a  secondary  image  at  the  aperture.  This 
secondary  image  closes  up  the  holes  in 
the  lamp  image. 

The  lamp  used  with  the  adaptors  is 
rated  as  a  900  watt,  30  ampere,  30  volt 
lamp  in  a  T-20  bulb.    The  bulb  designa- 


tion means  that  it  is  a  tubular  bulb.  This 
shape  is  used  in  order  to  make  the  black 
deposit,  which  is  given  off  when  an  incan- 
descent lamp  burns,  form  at  the  top  of 
the  bulb  where  it  will  not  absorb  light 
which  would  otherwise  be  passed  through 
the  condenser.  This  blackening,  how- 
ever, is  no  indication  that  the  lamp  is 
failing.  As  a  matter  of  fact,  the  lamp 
can,  as  a  rule,  be  burned  until  the  fila- 
ment itself  fails. 

When  operating  the  lamp  full  current 
should  never  be  thrown  on  it  at  once,  but 
should  be  gradually  applied.  This  for  the 
reason  that  the  filament  expands  when 
heated,  and  if  this  expansion  is  caused  to 
take  place  suddenly  it  is  likely  to  make  it 
buckle  or  warp.  When  the  filament 
expands  slowly  the  bridge-like  arrange- 
ment at  the  bottom  permits  this  to  take 
place  without  distorting  the  filament.  Care 
should  also  be  exercised  to  prevent  break- 
ing  the  tips  of  the  lamps  as  such  break- 
age causes  immediate  failure  due  to  air 
leaks. 

When  using  the  incandescent  lamp  pro- 
jector it  is  highly  advisable  that  a  half- 
size  (2^4")  lens  be  used  in  place  of  the 
quarter-size  (i%")  lens,  ordinarily  used 
with  the  arc  machines.  This  is  so  for  the 
reason  that  the  beam  from  the  incandes- 
cent lamp  projector  is  larger,  or  fatter, 
than  the  beam  from  an  arc.  Thus  a  larger 
diameter  lens  is  needed  to  pick  up  the 
beam  after  it  passes  through  the  aperture, 
thus  throwing  more  light  to  the  screen. 


Fig.  2— General  Electric  incandescent  lamp  adaptor  and  hand  regulated  transformer.  This 
v*ew  shows  the  interior  of  the  housing  with  a  Mazda  motion  picture  lamp  in  position 


February  10,  ip?3 


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POWERS-G.  E.  INCANDESCENT  EQUIPMENT 


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Motion  Picture  News 


Announcing — 

New  Cinephor  Parabolic 
Condensing  System  for 
Mazda  Lamp  Projection. 

This  Cinephor  Parabolic 
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a  v  a  i  1  a  b  le  ;  so  it  has  been 
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Cinephor  Projection  Lenses 

are  already  well  known.  They 
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The  Optically  Corrected, 
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plied with  a  special  heat- 
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With  the  introduction  of  this 
new  condenser,  we  are  able  to 
offer  the  only  complete  system 
for  Mazda  lamp  projection  now 
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Complete  information  and 
prices  will  be  sent  on  request. 

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Rochester,  N.  Y. 

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Leading    American    Makers    of    Projection  Apparatus, 

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Dear  Sirs: 

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feet,  and  in  fact  I  was  not  expecting  to  get  good  re- 
sults with  an  incandescent  lamp  at  that  distance,  and 
was  preparing  to  change  for  arc-lamp,  but  your  screen 
has  saved  us  that  trouble. 

In  these  countries,  the  electric  current  is  very 
costly,  therefore  the  Maz-da-lite  equipment  is  to  our 

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Yours  truly, 

R.  H.  WILSON. 
Samples  and  literature  sent  upon  request 

MINUSA  CINE  SCREEN  CO. 
Bomont  at  Morgan  Saint  Louis 


Engineering 
Recommendations 

furnished  gratis  by  the 

Incandescent 
Lamp  Companies 

Advice  given  on 

PROJECTION, 
STAGE  and  THEATRE 
LIGHTING,  Etc. 

Address  inquiries  to 

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February   i o ,  1923 


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For  Mazda  Projection  Consult  Us— 


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740  7th  Avenue  "Everything  From  the  Street  to  the  Screen"  New  York 


RAVEN 
HAFTONE 
SCREEN 

Has  a  perfect  diffusing 
surface  and  thus  gives 
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Mazda  Lamp. 

RAVEN  SCREEN  CORPORATION 

One  Sixty-five  Broadway  New  York  City 


PERFECT  PROJECTION 
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NEW  YORK 


736 


Motion  Picture  News 


WRITE  OR  CALL  FOR  DEMONSTRATION— NO  COST  OR  OBLIGATION 

Mazda  Projection 
Means: 

No  flicker. 
No  eye  strain. 
No  gas  fumes. 
Good  front  seats. 
Simplicity. 
Better  Contrasts. 
Less  heat. 


Saves  its  cost  in  a  short 
time. 

Endorsements  of  G-E  Mazda  Users 

Par  superior  to  the  arc.    A  better  picture  with  a  most  wonderful  depth.    Throw  75  feet.    Displaced  40  amps  Mercury  Arc. — American  Thcatr*, 
Schnectady,  N.  Y. 

Absolutely  no  objectional  features  of  any  kind.    124  foot  throw.    Installed  June,  1919. — Orpheum  Medford  Theatre,  Medford,  Mats. 
Regular  patrons  have  spoken  of  the  remarkable  improvement  in  our  projection.    Displaced  70  amps  D.  C.    Modern  Theatre,  Boston,  Mas*. 
It  has  given  me  what  I  thought  was  impossible.    Throw  85  feet.    Picture  16  ft.  4  in. — Phillips  Theatre,  Springfield,  Mass. 
In  every  way  satisfied  with  results. — Albany.  Theatre,  Brooklyn,  N.  Y. 
Better  results  at  big  saving. — New  Kingston  Theatre,  Brooklyn.  N.  Y. 

Elimination  of  flicker  and  eye  strain  and  a  saving  of  60%.    Throw  124  feet.    Seating  2700.    Displaced  75  amps  Motor  Generator  Set. — Broadway 
Theatre,  Boston,  Mass. 

EASTERN   THEATRE   EQUIPMENT   COMPANY,  Inc. 

203  WEST  49TH  STREET  DISTRIBUTORS  FOR  THE  41-43  WINCHESTER  STREBT 

NEW  YORK  CITY  NEW  MOTIOGRAPH  DELUXE  BOSTON,  MASS. 


Off  With  a  Bang!! 

MAZDA  PROJECTION 

Our  four  offices,  New  York,  Buffalo,  Albany  and 
New  Haven,  are  ready  with  a  staff  of  competent 
Engineers  to  inspect  your  theatre  and  advise  on  the 
adaptability  and  advisability  of  Mazda  Projection — 
Consult  us  immediately.  This  service  is  free  and 
will  result  in  considerable  saving  to  you  if  your 
theatre  is  adaptable  to  Mazda  Projection. 

Distributors:  Edison  Mazda  Motion  Picture  Lamps — G.  E.  Mazda  Lamp  Adaptors 

Bausch  and  Lomb  Cinephor  Projection  Lens  and  the  New  B.  and  L.  Condenser. 
Imsco  Mazda  Projector  Screens  that  Give  Best  Results 

INDEPENDENT  MOVIE  SUPPLY  COMPANY,  Inc. 

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Distributor's — Powers  Projection  Machines — G.  E.  Motor  Generators 


Foremost  and  Largest 
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Over  2000  in  use 
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PERFECTION 
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February  10,  1923 


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NEW  THEATRE 

Construction  &  Equipment 
projection  Department  camera 

P.  M.  ABBOTT      -      -  TECHNICAL  EDITOR 

Choosing  Correct  Lamp  for  Motion 

Picture  Theatre  Signs 

Important  Points  that  Manager  Must  Consider  to  Secure  Best  Results 

J.  A.  Shute,  Illuminating  Engineer 


t  I  'AHE  choice  of  lamp  equipment  for  an 
electric  sign  determines  to  a  great  ex- 
tent  the  effectiveness  of  the  advertise- 
ment. Though  the  design  has  been  given  the 
most  careful  consideration,  the  lamping  with 
wrong  types,  sizes  or  colors,  will  nullify  the 
effectiveness  of  the  display  with  the  result  that 
much  attracting  and  selling  power  is  lost  and 
the  expense  of  sign  becomes  unnecessarily  high 
for  its  value. 

What  are  the  important  points  that  the  thea- 
tre manager  must  consider  in  choosing  the  right 
lamp  for  the  theatre  sign?  These  are  listed 
below : 

1.  Reputable  brand  of  lamp. 

2.  Durable  types  for  sign  lighting 

3.  Harmonious  combinations. 

A.  Size. 

B.  Color. 

If  these  points  are  given  sufficient  thought, 
and  if  good  judgment  is  used  the  sign  when 
lamped  will  not  only  carry  its  maximum  load 
of  advertising  value,  but  will  be  operated  and 
maintained  at  the  lowest  possible  cost. 
Reputable  Brands  of  Lamps 

There  are  on  the  market  various  grades  of 
incandescent  lamps  as  is  the  case  with  other 
commercial  products.  Since  the  theatre  man- 
ager is  interested  in  obtaining  a  certain  effect 
in  his  electric  advertising  as  economically  as 
possible,  his  lamp  purchases  must  be  made 
from  this  standpoint.  Thus  brightness  and 
uniform  quality  are  essential;  brightness  to 
furnish  attracting  power  and  uniform  quality 
to  decrease  renewal  costs. 

For  these  reasons  the  lamps  selling  for  the 
lowest  price  may  not  be  the  most  economical. 
Products  of  standard  quality  turn  out  to  be 
the  best  in  the  long  run.  With  lamps,  as 
with  other  products,  if  the  brand  of  a  repu- 
table manufacturer  is  purchased  the  greatest 
economy  should  result. 

Durable  Types  for  Sign  Lighting 

Even  though  the  manager  has  escaped  the 
pitfall  of  cheap,  lowgrade  lamps,  all  economy 
of  sign  operating  can  be  lost  by  choosing 
types  unsuited  to  the  requirements  at  hand. 
Sign  lamps  are  subjected  to  every  possible 
climatic  condition  in  their  exposed  locations; 
they  are  exposed  to  the  shocks  caused  by 
activities  in  the  building  supporting  the  sign 
and  are  also  subject  to  vibrations  caused  by 
wind  pressure.  It  is  therefore  necessary  that 
Nve  sign  lamp  be  durable  in  construction. 

Experience  has  shown  that  the  gas  filled 
I  lamp  gives  the  greater  brilliancy,  but  also  has 
J  shown  that  such  a  lamp  is  not  best  suited  to 


THIS  article  on  electric  signs  for  mo- 
tion picture  theatres  completes  the 
series  written  by  J.  M.  Shute,  Il- 
luminating Engineer. 

There  has  never  been  presented  for 
the  exhibitor  more  expert  and  complete 
data  on  electrical  advertising.  As  this 
mode  of  advertising  offers  excellent  op- 
portunities for  exploitation  of  the  theatre 
at  a  very  reasonable  investment,  every 
exhibitor  should  make  the  most  of  his 
opportunity  in  this  line. 

In  case  further  detailed  information  on 
this  subject  is  required  same  will  be 
gladly  furnished  by  the  author.  Com- 
munications should  be  addressed  in  care 
of  the  MOTION  PICTURE  NEWS. 


exposed  conditions.  Such  lamps,  larger  than 
the  100  watt  size  should  not  be  used  since  they 
become  so  hot  that  moisture  on  the  bulb  will 
cause  it  to  crack  when  lighted,  almost  imme- 
diately, causing  a  burnout.  With  the  smaller 
sizes  of  this  type  less  failures  are  experienced 
since  the  glass  is  not  heated  to  so  high  a  tem- 
perature, but  it  should  be  remembered  that 
burn-outs  with  these  smaller  sizes  of  gas-filled 
lamps  will  be  greater  in  wet  weather  than 
with  vacuum  lamps. 

If  the  gas-filled  type  of  lamp  is  used  it  is 
strongly  recommended  that  the  metal  protect- 
ing cap  (shown  in  Fig.  1  C  and  1  D)  now  on 
the  market  be  used,  to  lessen  burn-outs.  This 
cap  is  made  of  brass  and  fits  the  bulb  closely 
to  protect  the  hot  glass  from  sudden  chilling. 
It  is  readily  attached  and  yet  is  not  easily 
moved  out  of  position  or  lost.  Corrosion  and 
the  collection  of  dust  and  dirt,  to  decrease  the 
lighting  effects,  are  negligible  and  the  cap  is 
made  as  small  as  is  consistent  with  adequate 
protection.  When  used  in  the  average  sign,  it 
is  not  visible  if  the  lamps  are  burning  and  can 
hardly  be  detected  if  they  are  not.  Even  with 
some  such  protection  the  manager  must  make 
allowance  for  a  higher  percentage  of  burn- 
outs than  if  vacuum  lamps  are  used.  The 
caps  will  greatly  lessen  the  injurious  effects 
of  a  storm,  but  cannot  be  expected  to  givo 
absolute  protection.  Practical  experience  has 
proven  their  worth  to  the  extent  that  they 
should  be  used  with  all  gas  filled  lamps  (50, 
75  and  100  watt  sizes)  in  signs  regardless 
whether  these  lamps  are  in  clear  or  daylight 
bulbs. 

The  advent  of  the  25  and  50  watt  concen- 
trated filament  vacuum  lamps  (shown  in 
Fig.  1  B),  especially  adapted  to  the  severe 
conditions  to  which  a  lamp  is  subjected  in  a 


sign,  has  greatly  decreased  the  number  of  cases 
where  gas  tilled  lamps  are  desirable.  The 
vacuum  lamps  of  this  type  are  very  rugged  and 
yet  have  the  high  end-on  candlepower  so  de- 
sirable to  produce  the  proper  sign  effects  (See 
Fig.  1  A). 

By  spacing  these  lamps  closer  the  same  bril- 
liancy with  less  failures  and  a  much  lower 
cost  can  be  obtained  as  compared  with  an  in- 
stallation of  gas  filled  lamps.  (For  proper 
lamp  spacing  see  Fig.  IE.)  The  manufac- 
ture of  these  lamps  in  daylight  as  well  as  clear 
glass  bulbs  makes  them  valuable  assets  to  the 
sign  lighting  field,  since  the  sign  builder  has 
found  it  possible  to  produce  any  desirable  col- 
ored effect  by  coating  the  clear  lamps  with  a 
color  dip  of  the  required  shade.  With  the  gas 
filled  lamp  such  a  process  would  be  impossi- 
ble since  the  extreme  heat  would  immediately 
destroy  the  color. 

The  5  and  10  watt  sign  lamps  so  long  in  gen- 
eral use  are  still  employed  in  large  numbers 
and  are  logical  for  most  sign  installations. 
Their  brightness  is  low  in  comparison  to  the 
large  lamps  however  (shown  in  Fig.  1  A). 
Makers  of  signs  have  desired  lamps  of  ap- 
proximately equal  wattage  which  would  pro- 
duce more  sparkle  and  brilliance.  To'  meet 
t  his  demand  10  and  15  watt  concentrated  fila- 
ment vacuum  lamps  have  been  put  on  the 
market  and  have  come  into  rather  wide  use. 
They  also  have  a  higher  end-on  candle  power 
and  are  of  rugged  construction.  The  clear 
bulb  lamps  of  these  sizes  are  also  used  for 
obtaining  color  by  the  use  of  dips  of  the  re- 
quired shade. 

With  the  above  lamps  available  for  use  in 
electric  signs,  the  theatre  has  very  little  use 
for  other  types  or  sizes.  By  proper  combina- 
lions  of  the  various  sizes,  any  desired  effect 
from  the  simplest  message  to  the  most  elabo- 
rate picture  sign  can  be  lighted  to  obtain  its 
maximum  advertising  value  in  the  most  eco- 
nomical manner. 

Harmonious  Combinations  of  Lamps 

The  position  of  any  sign  determines  the 
size  and  type  of  lamps  required  in  the  same 
way  that  the  location  of  a  theatre  determines 
the  size  of  the  sign  to  be  used.  To  make  a 
discussion  of  this  point  in  the  choice  of  lamps 
clearer,  signs  will  be  divided  into  five  classes. 
The  requirements  of  each  class,  in  districts  of 
high  and  low  circulation  and  under  conditions 
of  high  and  low  surronnding  brightness,  will 
be  diseussed  separately. 

(Continued  on  next  page) 


738 


Motion  Picture  News 


A  3 


50-watt  blue  sign  lamp.  .  .  .7      100-\x/alt  lamp  10 


i  >Q-  1 — Important  adjuncts  to  the  best  sign  lighting.    A.  Curves  showing  the  greater  end-on 
candlepower  of  the  25  watt  sign  lamp  in  comparison  with  the  10  watt  straight  filament  sign 
lamp.     B.  The  25  and  50  watt  sign  lamp.    C.  and  D.  The  protecting  caps  to  be  used  with 
gas-filled  lamps  in  electric  signs.    E.  The  proper  spacing  for  various  sizes  of  lamps 


Choosing  Right  Lamps  for 
Signs 

(Continued  from  preceding  page) 

The  five  elasses  of  signs  are: 

1.  Large  Exposed  Lamp  Signs  over  75  feet 
from  ground. 

2.  Exposed  Lamp  Signs  from  25  to  75  feet 
from  ground. 

3.  Exposed  Lamp  Signs  less  than  25  feet 
fiom  ground. 

4.  Marquees. 

5.  Enclosed  Lamp  Signs. 

Large  Exposed  Lamp  Signs  Over  75  Feet 
from  Ground 
The  theatre  requiring  a  sign  of  this  type  is 
one  of  the  "  White  Way  "  located  where  com- 
petition is  strong  and  surrounding  signs  arc 
very  bright.  To  compete  properly  in  such  a 
district  of  high  circulation,  the  sign  under  con- 
sideration must  be  bright  and  produce  novel 
lighting  effects  to  draw  attention. 
•  The  most  important  part  of  the  message 
mus  be  lighted  with  as  large  as  75  watt  gas 


filled  lamps  either  in  clear  glass  or  daylight 
bulbs  protected  by  metal  caps.  The  nature  of 
the  display  will  determine  whether  a  white 
brilliancy  is  necessary  or  not,  in  most  cases 
t he  daylight  bulb  has  greater  attracting  power. 
For  less  important  parts  of  the  message,  or  a 
portion  of  the  decoration  demanding  high 
brightness,  50  watt  lamps  should  be  used.  In 
most  cases,  there  will  be  greater  economy  in 
employing  the  concentrated  filament  vacuum 
lamp  instead  of  the  gas  filled  lamp  with  the 
protecting  cap.  For  the  major  portion  of  the 
decoration  such  as  the  border  or  picture,  espe- 
cially where  color  is  necessary  the  25  watt  or 
even  the  10  watt  lamp  is  sufficiently  large. 
Color  is  more  impressive  and  adds  greater 
charm  to  the  picture  when  relatively  iow  in 
brightness  as  compared  to  the  lighting  of  the 
message.  The  lower  brightness  of  this  por- 
tion of  the  sign  also  has  the  tendency  to  make 
the  display  appear  as  one  sign  and  not  a  series 
of  small  ones  pushed  together. 

In  the  smaller  city  where  circulation  is  low- 
er the  use  of  50  watt  lamps  for  the  headline 
and  25  watt  lamps  for  the  less  important  parts 


oi  the  message  will  furnish  sufficient  brilliancy 
to  make  the  sign  attract  attention.  For  the 
decorations,  the  10  watt  lamp  will  be  adequate 
to  set  off  the  text  properly. 

Exposed,  Lamp  Signs  from  25  to  75  Feet  from 
the  Ground. 

The  large  majority  of  theatre  signs  belong 
to  this  group.  There  are  not  only  the  require- 
ments of  theatres  in  all  sections  of  cities  to  be 
considered  here,  but  also  those  of  the  theatres 
in  smaller  towns.  Thus  all  conditions  of  sur- 
rounding illumination  and  advertising  circula- 
tion must  be  met  in  recommending  lamp  equip- 
ment for  this  type  of  display. 

For  the  brightest  district  having  the  highest 
circulation,  the  50  watt  gas  filled  lamp  should 
be  used  for  headlines,  25  watt  lamps  for  the 
lesser  features  and  25  watt  lamps  either  in 
diffusing  bulbs  or  colored  for  the  border. 
Where  surrounding  illumination  is  lower,  25 
watt  lamps  are  sufficiently  large  for  the  mes- 
sage and  10  watt  lamps  for  other  portions  of 
the  display.    (See  Fig.  2.) 

In  districts  of  lower  circulation,  the  25  watt 
lamp  in  clear  or  daylight  bulbs  will  make  the 
message  sufficiently  prominent  and  10  or  15 
watt  lamps  will  adequately  illuminate  the  bor- 
der. Theatres  in  towns  where  illumination  is 
lower  will  find  a  sign  sufficiently  attractive,  if 
the  message  is  lighted  by  15  watt  lamps  in  day- 
light bulb?  and  the  border,  by  10  watt  lamps 
in  color.    |  See  Fig.  3.) 

In  lamping  signs  in  this  class,  protection 
against  glare  becomes  important  and  in  the 
next  classes  even  more  so.  The  sign  over  75 
feet  above  the  ground  is  far  enough  from  the 
eye  to  prevent  annoyance  or  discomfort  from 
bright  light  sources  of  a  high  intensity.  How- 
ever, the  nearer  the  sign  under  consideration 
is  to  the  observer,  the  greater  must  be  the  pro- 
tection from  glare.  Thus  in  the  following 
classes,  either  smaller  lamps  or  better  methods 
of  diffusion  must  be  employed  if  the  results' 
are  to  be  the  best. 

(Continued  on  page  740) 


Fig.  2-^Thc  Jersey  City  theatre  advertises  with 
very  attractively  lighted  signs.  The  star  and 
circle  in  the  large  sign  are  lighted  by^  three 
circuits  containing  be  waff  sign  lamps  in  red, 
green  and  gold  colors.  The  letters  are  lighted 
by  50  waff  daylight  sign  lamps  and  the  rays  by 
75  watt  daylight  lamps  protected  by  caps.  The 
underside  of  the  marquee  and  the  sign  border 
and  rays  of  the  signs  on  the  three  faces,  are 
lighted  bv  25  waff  sign  lamps  in  various  colors, 
the  words  "State"  by  25  waff  daylight  sign 
lamps  the  small  letters  by  10  waff  lamps 


r  ti  a  r  y   i  o  ■   i  g  -  j 


MODJESKA  THEATRE 

AUGUSTA.  GEORGIA 

Buff  unglazed  T°rra  Cotta  with  poly- 
chrome details. 

G.  Lloyd  Preacher,  Architect 


As  VALUABLE  as  any  ADVERTISEMENT 

that  can  be  SECURED" 


"I  cannot  recommend  Terra  Cotta  too  highly.  It 
makes  a  substantial  front  as  well  as  an  attractive  one. 
Its  beauty  is  just  as  valuable  as  any  advertisement 
that  can  be  secured,  for  it  denotes  'highest  quality'." 

writes  the  owner  of  the  attractive  motion-picture 
theatre  shown  above.    He  also  states  that  Terra 
Cotta  "cannot  be  equalled"  as  a  building  material  for 
theatres,  and  that  he  positively  would  use  "nothing 
else." 

We  are  always  proud  to  receive  testimonials  such 
as  this  one,  for  we  know  —  and  want  other  people  to 
know — how  effective  Terra  Cotta  is  for  facing  theatre 
fronts  of  all  kinds.  Terra  Cotta  will  interpret  any 
style  of  architecture,  simple  or  elaborate.  There  is  no 
limit  to  its  variety  of  form  or  color.  On  the  Modjeska 
Theatre  it  is  a  warm  buff  shade  tinted  here  and  there 


along  the  ornament  with  dashes  of  gay  color.  But  the 
architect  might  have  specified  other  colorings,  and 
Terra  Cotta  would  have  interpreted  them  with  equal 
beauty  and  permanence. 

Terra  Cotta  never  fades  nor  changes  in  color  or  tex- 
ture. It  never  knows  what  time  or  weather  has  passed 
its  way.  Should  dirt  accumulate,  it  can  easily  be  washed 
off  with  soap  and  water.  The  maintenance  cost  of 
Terra  Cotta  is  negligible  —  the  first  cost  agreeably 
moderate. 

We  shall  be  glad  to  tell  you  more  about  Terra  Cotta, 
and  why,  with  its  three  fundamental  virtues  of  beauty, 
durability,  and  economy,  it  is  specially  suitable  for  build- 
ing motion-picture  theatres.  Address  National  Terra 
Cotta  Society,  19  West  44th  Street,  New  York,  N.  Y. 


TERRA  COTTA 


Permanent 


'Beautiful 


"Profitable 


740 


Motion  Picture  News 


LOEWS 


(CIRCLE) 

)PH0TO  PLAYSC 
L  SYMPHONY  (0 

I  ORCHESTRA  \ 

(  AND  ORGAN  )  | 
LOEWS  CIRcLE  "  C 


•   •    •  *  BE  Br    DAKIc'LS   *-  J 


Fig.  3 — The  large  sign  on  the  front  of  the  theatre  is  made  attractive  by  brilliant  white  light 
obtained  from  25  watt  daylight  sign  lamps  in  letters  and  border.  The  signs  on  the  marquee 
are  bordered  by  10  watt  sign  lamps  in  color  caps,  which  form  a  pleasing  contrast  to  the  letters 
lighter  by  25  watt  daylight  sign  lamps.    The  signs  belozv  the  marquee  are  lighted  by  colored 

10  watt  sign  lamps 


Choosing  Right  Lamp  for 
Signs 

(Continued  from  page  738) 

Exposed  Lamp  Signs  Less  Than  25  Feet  From 
the  Ground 

For  signs  in  this  class  lamps  in  clear  glass 
bulbs  larger  than  25  watts  should  never  be  used 
even  in  the  brightest  districts.  If  greater 
brightness  is  desired  the  more  important  por- 
tions of  the  signs  should  be  lighted  by  50  watt 
diffusing  bulb  lamps  and  the  remainder  with 
25  watt  and  10  watt  lamps,  where  either  frost- 
ing or  a  colored  coating  is  used  to  lessen  the 
brilliancy.    (See  Fig.  4.) 

In  districts  of  lower  circulation  and  less  in- 
tense illumination,  30  watt  clear  lamps  or  25 
watt  diffusing  bulb  lamps  are  sufficiently  bright 
for  headlines  and  10  watt  lamps  with  color 
costings  for  decorations.  Larger  lamps  will 
not  only  needlessly  increase  the  advertising 
costs  but  will  annoy  passersby  because  of  their 
higli  brightness  and  glare. 

Marquees 

The  theatre  marquee,  relatively  close  to  and 
in  the  direct  line  of  vision,  of  the  passersby. 
demands  good  diffusion  along  with  its  high 


"LIVING  LIES"  t  "HCR  STORY" 
WITH  AIL  STAR  CASTS 


India 


Fig.  5 — This  theatre  makes  use  of  9-inch  en- 
closed lamp  letters  on  its  marquee  sign.  One 
25  watt  concentrated  filament  is  placed  behind 
the  glass  letter.  1 he  border  is  lighted  by  10 
wall  sign  lamps  equipped  with  glass  color  caps 


brightness.  It  is  an  everyday  occurrence  to 
enter  a  motion  picture  theatre  and  be  tempo- 
rarily blinded  due  to  having  passed  through  an 
area  of  intense  brilliancy  and  glare  from  hun- 
dreds of  unshielded  light  sources.  To  make  the 
theatre  inviting,  great  care  should  be  exercised 
that  all  possible  sources  of  glare  are  eliminated. 

For  lighting-  the  under  surface  of  the  mar- 
quee or  signs  located  beneath  this  structure, 
lamps  in  clear  glass  bulbs  should  never  be 
used.  In  size,  even  in  the  brightest  surround- 
ings, 25  watt  lamps  in  diffusing  or  colored 
bulbs  must  be  the  upper  limit,  and  the  10  watt 
lamps,  in  bulbs  similarly  finished,  are  pre- 
ferably for  most  cases. 

The  signs  on  the  outside  of  the  marquee  may 
be  illuminated  more  brightly  due  to  the  great- 
er distance  from  the  eye.  However,  nothing 
larger  than  the  25  watt  lamps  in  clear  glass 
bulbs  should  be  employed.  If  diffusing  bulbs 
are  used,  75  watt  lamps  may  be  employed  in 
the  extremely  bright  districts  though  for  most 
cases  the  50  watt  lamp  in  diffusing  bulb  will 
be  sufficiently  large.    (See  Fig.  2.) 

For  bright  portions  of  the  decorations,  in 
districts  of  high  circulation  50  watt  lamps  in 
colored  bulbs  will  give  the  best  results  in  com- 
bination with  25  watt  lamps  for  minor  details. 
Theatres  in  districts  less  brightly  illuminated 
will  find  that  25  watt  and  10  watt  lamps  fur- 
nish adequate  attracting  powers  .for  this  por- 
tion of  the  marquee  sign.  (Shown  in  Figs. 
3  and  4.) 

Color  Effects 

For  colored  lighting  in  any  of  the  preced- 
ing classes  of  .signs,  care  should  be  taken  that 
the  decoration  appears  as  natural  as  possible. 
To  obtain  this  result  complementary  colors 
must  be  used,  as  those  which  clash  with  each 
other  detract  from  the  appearance  of  the  sign 
and  greatly  lessen  its  advertising  value. 

The  methods  of  obtaining  color  are  numer- 
ous. The  purest  and  most  durable  colors  are 
obtained  from  bulbs  blown  from  colored  glass, 
but  unfortunately  this  method  is  the  most  ex- 
pensive. Removable  colored  caps  are  ex- 
(cnsivly  used  and  give  satisfactory  results,  not 
only  as  to  effect  but  from  the  economic  stand- 
point since  they  need  not  be  discarded  when 
the  lamp  burns  out.  This  method  has  its  dis- 
advantages due  to  the  fact  that  the  caps  are 
limited  in  size  to  the  10  watt  lamp  bulb  and 


require  the  sign  background  to  be  painted  in 
the  same  color  to  be  most  effective. 

Theatre  men  find  that  color  dips  are  most 
effective  when  all  factors  are  considered.  Al- 
though the  coating  is  not  permanent  and  the 
colors  will  fade  materially,  better  effects  re- 
sult especially  where  the  lamps  are  only  in 
use  a  short  period  of  time.  If  such  a  coating 
or  spray  can  be  developed  which  is  lasting 
both  in  quality  and  color,  the  wide  demand 
will  soon  pay  the  maker  for  his  labor. 

Enclosed  Lamp  Signs 

The  problem  of  lighting  the  enclosed  lamp 
sign  is  entirely  different  from  that  met  within 
the  other  classes  discussed.  Here  the  lamp  is 
completely  protected  from  the  weather  and 
the  lamp  size  is  therefore  limited  by  the  size  of 
letter  and  desired  illumination.  It  is  essential 
that  uniform  lighting  be  produced  to  give  the 
best  results  and  to  obtain  the  highest  attract- 
ing power. 

Lamp  spacing  is  determined  by  the  size  of 
the  letter  and  housing,  and  the  interior  finish. 
Too  wide  spacing  gives  spotty  illumination 
and  lamps  placed  too  far  inside  make  the  out- 
line indistinct.  For  the  common  six  inch  letter 
it  is  preferable  to  use  two  lamps  for  each 
letter  while  one  lamp  will  suffice  for  letters 
which  are  smaller.  For  larger  letters,  the  best 
method  to  determine  the  number  of  lamps  re- 
quired, is  to  divide  the  area  of  the  rectangle 
in  square  inches  enclosing  the  letter  by  40  and 
use  the  nearest  whole  number. 

(Continued  on  page  746) 


Fig.  A — The  above  Scranlon  theatre  derives 
good  advertising  from  these  electric  signs.  The 
vertical  sign  is  lighted  by  25  watt  daylight  sign 
lamps  in  the  letters,  and  25  watt  sign  lamps  in 
orange  bulbs  in  the  border.  The  large  letters 
on  the  marquee  are  lighted  by  15  watt  sign 
lamps,  the  border  and  underside  by  25  watt 
sign  lamps  in  orange,  and  the  small  letters  by 
10  watt  sign  lamps 


February   i  o ,  1923 


741 


Fascination  of  Cinematography  Makes 
Strong  Universal  Appeal 


Extracts  from  "  Motion  Picture  Photography  " 
by  Carl  L.  Gregory,  published  by  New  York 
Institute  of  Photography 

Chapter  II 

MOTION  pictures  cover  a  field  that  is  al- 
most universal,  and  the  person  who  is 
skilled  in  taking  pictures  with  the  cinemato- 
graph camera,  or  interested  in  any  of  the  pur- 
suits intimately  connected  with  its  operation, 
practically  has  an  unlimited  field  in  which  to 
exercise  his  creative  energy. 

Wanderlust,  the  desire  to  see  strange  coun- 
tries and  foreign  peoples,  is  a  longing  which 
many  possess,  but  few  are  able  to  staisfy. 
Many  a  man  with  a  longing  to  travel  and  see 
the  far  stretches  of  the  world  has  been  able  to 
pay  all  the  expenses  of  his  globe-trotting,  and 
pocket  a  bonus,  by  taking  along  a  motion- 
picture  camera  and  bringing  back  to  his  less 
fortunate  friends  an  interesting  intimate  re- 
production of  the  sights  and  scenes  which  have 
held  his  interest  during  his  journey. 

The  making  of  dramatic  pictures  covers  a 
Held  of  ever  varying  novelty  that  is  the  very 
antithesis  of  monotony. 

There  is  scarcely  a  trade  or  profession  in 
which  cinematography  has  not  important  and 
direct  relation  to  its  improvement  and  expan- 
sion. 

Pictures  Shortened  War 

There  is  no  doubt  that  by  the  aid  of  the 
motion  picture,  the  duration  of  the  great 
world  war  was  very  considerably  shortened. 
In  no  other  way  could  the  tremendous  amount 
of  propaganda  and  information  concerning 
the  war  situation  have  been  made  clear  to  the 
populace.  The  committee  on  public  informa- 
tion, in  conjunction  with  the  government,  sent 
out  thousands  upon  thousands  of  feet  of  mo- 
t.on  picture  film,  showing  the  activities  of  the 
government  and  of  the  army  and  navy.  All 
of  the  allied  war  charities  attribute  their 
ability  to  raise  tremendous  sums  for  philan- 
thropic purposes  mainly  to  the  agency  of  mo- 
tion pictures.  Thousands  of  men  and  women 
were  engaged  in  making  propaganda  films  of 
all  kinds.  The  war  loan  committee,  aided  by 
the  motion  picture  industry,  made  thousands 
of  feet  of  film  to  stimulate  the  loan  drives. 

In  educating  and  training  our  army  and 
navy,  the  motion  picture  was  of  incalculable 
value.  So  remarkable  have  been  the  results 
achieved  in  the  training  of  men  by  the  use  of 
motion  pictures  that  it  is  freely  and  confidently 
predicted  that  tremendous  and  important  as  is 
the  production  of  motion  pictures  for  amuse- 
ment and  entertainment  purposes,  in  a  com- 
paratively short  time  to  come  that  use  will  be 
relegated  to  a  position  of  insignificance  in 
comparison  with  the  tremendous  production  of 
motion  pictures  for  educational  and  pedagog- 
ical purposes. 

In  the  making  of  these  pictures,  thousands 
of  craftsmen  have  yet  to  receive  their  train- 
ing. The  government  of  the  United  States, 
realizing  the  tremendous  importance  of  motion 
pictures  as  an  educational  factor,  is  establish- 
ing n  bureau  in  Washington  for  the  production 
ami  distribution  of  educational  pictures  to  be 
used  by  schools,  churches,  colleges,  community 
organizations,  and  welfare  units.  The  film 
manufacturers,  who  have  hitherto  been  blind 
to  the  educational  possibilities  and  the  finan- 
cial opportunities  presented,  are  now  eagerly 
seeking  to  make  up  for  lost  time  and  are 


hastening  their  preparations  to  supply  the 
rapidly  growing  demand  for  this  kind  of 
picture. 

"  Educational "  is  a  much  abused  word, 
which,  in  the  past,  generally  meant  to  the  ex- 
hibitor and  show-man  a  scenic  picture  or  an 
industrial  picture  of  haphazard  construction, 
which,  more  often  than  not,  acted  as  a  chaser 
to  drive  people  from  the  theatre.  Gradually 
producers  of  scenic,  industrial  and  educational 
pictures  came  to  realize  that  unless  their  prod- 
uct was  made  with  the  same  care  as,  or  even 
greater  care  than,  that  devoted  to  the  pro- 
duction of  dramatic  pictures,  they  could  not 
continue  to  exist.  Today  people  of  specialized 
training  in  nearly  every  profession  are  being 
employed  in  the  studios  and  laboratories  of 
producers  of  educational  pictures  in  order  to 
make  them  more  interesting  and  instructive. 

Thousands  of  manufacturers  are  using  mo- 
tion pictures  to  instruct  and  amuse  their  em- 
ployes, and  have  found  in  them  one  of  the 
most  powerful  antidotes  for  labor  troubles  and 
social  unrest.  In  no  other  manner  can  the 
destructive  conditions  caused  by  labor  troubles 
be  so  forcibly  and  favorably  impressed  upon 
the  mind  of  the  workers. 

All  of  this  is  aside  from  the  use  of  motion 
pictures  for  the  advertisement  and  exploita- 
tion of  the  manufacturer's  production.  Here 
is  another  avenue  for  the  disposal  of  the  prod- 
uct. One  of  the  greatest  problems  in  con- 
nection with  the  demonstration  of  large  and 
not  easily  portable  pieces  of  machinery  has 
been  that  the  customer  could  not  see  these 
machines  in  operation.  Today  the  manufac- 
turer's salesman  can  carry  a  portable  projec- 
tion machine,  less  heavy  and  cumbersome  than 
a  well-packed  suit-case,  with  a  reel  or  reels 
of  film,  with  which  he  can  demonstrate  upon 
the  walls  of  his  customer's  office  all  of  the 
possibilities  of  which  the  machine  is  capable, 
with  far  greater  brevity,  and  often,  with 
greater  clarity  than  he  could  demonstrate  the 
actual  machine  in  operation.  By  means  of 
close-up  views,  enlargements,  and  animated 
diagrams,  he  can  show  details  and  features 
that  could  not  be  demonstrated  even  by  the 
operation  of  the  machine  itself. 

For  the  production  of  pictures  of  this  kind, 
thousands  of  camera  and  laboratory  and  tech- 
nical workers  must  be  trained.  Authors  of 
industrial  scenarios,  directors,  who  understand 


Extracts  from  Renowned  Book 

HEREWITH  presented  is  the  first 
of  a  series  of  extracts  from  the 
book.  "  Motion  Picture  Photog- 
raphy," which  is  a  condensed  course 
written  by  Carl  Gregory  and  published 
by  the  New  York  Institute  of  Photog- 
raphy. In  following  issues  there  will  be 
presented  extracts  from  this  book  which 
will  cover  nearly  the  complete  volume. 
These  articles  should  be  found  extreme- 
ly valuable  to  the  readers  of  this  section 
as  they  contain  what  is  probably  con- 
sidered the  best  treatment  of  motion  pic- 
ture photography.  The  exclusive  privi- 
lege of  publishing  this  book  has  been 
granted  the  MOTION  PICTURE 
NEWS  by  the  New  York  Institute  of 
Photography  and  complete  copies  of  this 
volume  may  be  secured  from  that  insti- 
tution. 


the  intricacies  of  complicated  machinery  and 
of  industrial  and  manufacturing  processes; 
camera  operators,  who  can  photograph  the 
things  which  the  directors  wish  to  show;  title 
writers  and  film  editors  for  placing  the  pho- 
tographer's scenes  in  logical  and  interesting 
continuity;  laboratory  workers  to  turn  out 
prints  of  the  highest  photographic  quality, 
tinted  and  toned  in  attractive  colors;  all  are 
needed  for  this  rapidly  growing  industry. 

The  film  reporter,  gathering  the  topical 
news  of  the  day  with  his  motion  picture 
camera,  lives  a  strenuous  but  intensely  inter- 
esting life.  He  must  be  ready  at  a  moment's 
notice  to  take  his  grip  and  motion  picture 
outfit  and  travel  to  any  point  on  the  globe 
to  feed  the  insatiable  appetite  of  the  news- 
loving  public  for  minute  details  of  the  latest 
event.  In  the  larger  cities  the  big  theatres 
are  slow  indeed  if  they  do  not  throw  upon  the 
screen  on  the  same  day  that  it  happens  any 
event  of  importance  taking  place  within  two 
or  three  hours'  ride  of  the  city. 

Besides  the  news  events,  thousands  of  short 
subjects  of  more  general  interest  have  brought 
the  Animated  Screen  Magazine  into  existence. 
In  the  same  way  that  the  animated  newspaper 
satisfies  the  curiosity  of  the  public  for  the 
latest  news,  the  screen  magazine  treats  all  the 
latest  topics  of  the  day  in  much  the  same 
manner  as  the  popular  magazine.  It  has  this 
advantage  over  the  magazine,  compelled  to 
confine  itself  to  cold  type  and  still  pictures; 
it  can  show  operations,  movements  and  ani- 
mated diagrams  in  a  few  seconds'  time  that 
pages  of  print  could  not  half  so  adequately 
explain. 

Field  for  Amateur 

It  is  obvious  that  this  branch  of  the  business 
must  fall  largely  into  the  hands  of  the  un- 
attached or  independent  worker,  who  bears 
the  same  relation  to  the  picture  theatre  as  the 
outside  correspondent  to  the  newspaper.  A 
firm  engaged  in  supplying  news  films  cannot 
hope  to  succeed  without  amateur  assistance. 
No  matter  how  carefully  and  widely  it  dis- 
tributes its  salaried  photographers,  numberless 
events  of  interest  are  constantly  happening — 
shipwrecks,  accidents,  fires,  sensational  discov- 
eries, movements  of  prominent  persons,  and 
the  like,  at  places  beyond  the  reach  of  the  re- 
tained cinematographer.  For  film  intelligence 
of  these  incidents  the  firm  must  rely  upon  the 
independent  worker. 

Curiously  enough,  in  many  cases  the  ama- 
teur not  only  executes  his  work  better  than 
his  salaried  rival,  but  often  outclasses  him 
in  the  very  important  respect  that  he  is  more 
enterprising.  Acting  on  his  own  responsi- 
bility, he  knows  that  by  smartness  alone  can 
he  make  way  against  professionals.  Only  by 
being  the  first  to  seize  the  chance  can  he  find 
a  market  for  his  wares.  Thus  when  Bkriot 
crossed  the  English  Channel  in  his  aeroplane 
it  was  the  camera  of  an  amatenr  that  caught 
the  record  of  his  flight  for  the  picture  thea- 
tres, although  a  corps  of  professionals  were 
on  the  spot  for  the  purpose.  True,  the  suc- 
cessful film  showed  many  defects.  But  defects 
matter  little  compared  with  the  importance  of 
getting  the  picture  first  or  exclusively.  Plenty 
of  similar  cases  exist.  The  amateur  has  an 
excellent  chance  against  the  professional.  His 
remuneration,  too,  is  on  a  generous  scale.  The 
market  is  so  wide  and  the  competition  so  keen, 
especially  in  New  York,  the  world's  centre  of 
the  cinematographic  industry,  that  the  posses- 
(Continued  on  page  744) 


742 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


About  Lenses 

There  has  been  submitted  to  the  Editor  of 
this  department  a  few  suggestions  relating  to 
objective  lenses,  condensers,  etc.,  which  we  feel 
will  be  of  sufficient  interest  to  the  readers  to 
publish. 

"  The  question  has  often  been  raised  of  what 
would  be  the  effect  on  the  picture  if  the 
glasses  in  the  objective  lens  were  reversed, 
that  is,  putting  the  back  cell  in  front  and  the 
front  cell  in  the  back?  This  will  lengthen  the 
E.  F.  of  the  projection  lens  and  give  a  much 
smaller  picture  that  cannot  be  accurately 
focused  on  account  of  the  correct  lens  curva- 
ture being  reversed.  It  is  highly  advisable 
that  this  procedure  should  never  be  tried. 

"  The  combination  of  glass  used  in  the  front 
cell  of  a  projection  lens  consists  of  a  convex 
lens  of  crown  glass  and  a  concave  lens  of  flint 
glass,  which  are  cemented  together  and  winch, 
when  properly  ground  and  of  the  correct  com- 
position, that  is  the  proportion  of  flint  glass 
to  that  of  crown  glass,  corrects  the  lens  both 
for  spherical  and  chromatic  abberation. 

Appearance  of  Blue  Spot 

"  Let  it  be  supposed  that  there  appears  a 
blue  spot  in  a  picture  9  x  12  feet  with  a  throw 
of  120  feet  and  also  two  iy2  plano-convex 
condensers  with  an  arc  of  45  amperes.  The 
procedure  for  removing  this  blue  spot  is  as 
follows :  As  the  diameter  of  the  projection  lens 
opening  is  not  known  and  also  it  is  unknown 
whether  A.  C.  or  D.  C.  current  is  used  at  the 
arc,  the  procedure  cannot  be  definite.  Gen- 
erally speaking,  however,  by  setting  the  arc 
from  to  3V2  inches  back  from  the  con- 
denser lens,  having  the  condenser  lenses  spaced 
about  1-16  inch  apart,  thus  by  pulling  back 
the  lamp  house  the  field  will  usually  clear  up, 
providing  the  lamp  house  was  not  previously 
placed  too  far  back. 

a  Good  light  depends  upon  the  correct  con- 
denser combination,  plenty  of  amperage  at  the 
arc,  correct  size  of  carbons  and  correct  set  of 
carbons.  Good  results  cannot  be  obtained 
unless  a  good  grade  of  carbons  and  condensing 


New  Series  of  Articles 

AS  WAS  announced  last  week,  the 
Editor  of  this  department  will  start 
in  next  week's  issue  to  run  a  series 
of  articles  on  elementary  electricity,  op- 
tics, etc.,  which  will  take  up  the  particu- 
lar phases  of  these  subjects  which  will 
be  found  of  most  use  to  the  projection. 
Not  every  detail  taken  up  in  these  arti- 
cles will  have  a  direct  bearing  on  projec- 
tion, but  the  material  presented  will  give 
the  fundamental  information  needed  by 
men  in  this  profession  for  an  intelligent 
grasp  of  their  work.  Let  it  be  again 
highly  recommended  that  everyone  de- 
vote time  to  each  one  of  this  series  as 
it  appears  and  fully  understand  the  ma- 
terial therein  presented  as  in  many  in- 
stances this  will  be  necessary  to  under- 
stand articles  which  will  follow. 


lenses  are  used  (it  is  also  well  to  mention  the 
fact  that  a  good  light  on  the  screen  cannot  be 
obtained  unless  the  optical  system  is  correctly 
aligned,  that  is  to  say,  the  arc,  center  of  the 
condensing  lens,  aperture  and  projection  lens 
are  on  the  same  straight  line,  i.e.,  the  optical 
axis. — Editor's  note). 

"  The  correct  way  to  find  the  ground  in  the 
lamp  house  is  to  use  a  bell  set.  To  test  with 
the  bell  set  put  one  terminal  on  the  lamp 
frame  with  the  carbons  separated  and  the  pro- 
jection machine  switch  out.  Then  touch  the 
other  terminal  to  the  carbon  arms.  If  the  bell 
rings  on  either  end  then  the  one  causing  the 
bell  to  ring  is  grounded.  If  it  does  not  ring, 
the  arc  lamp  or  lamp  house  is  okay.  The  best 
method  to  test  is  with  the  current  on  and  the 
carbons  separated,  using  a  small  test  lamp. 
If  the  lamp  lights  when  the  terminals  are 
touched  to  the  upper  arm  and  the  lamp  frame, 
then  there  is  a  ground  on  the  lower  arm,  and 
vice  versa. 

Force  Harmful 

"  Remember  never  to  force  or  drive  the 
sprocket  on  to  the  shaft.  To  do  this  will  ruin 
both  the  shaft  and  the  sprocket.    After  the 


sprocket  is  pushed  on  to  the  shaft  sufficiently 
far,  turn  the  sprocket  so  that  the  large  diam- 
eter of  the  holes  in  the  sprocket  and  those  of 
the  shaft  are  together.  Gently  drive  the  pins 
into  the  sprocket  holes  with  sprocket  laid  upon 
a  '  V '  block  and  the  unit  is  complete  again. 
(In  making  delicate  adjustments  on  projec- 
tion machines,  unless  the  projectionist  is  in  a 
position  to  feel  assured  that  he  can  secure 
excellent  results,  it  is  well  to  consult  with  the 
machine  manufacturers  themselves.— Editor's 
note.) 

Picture  Jump 

"Due  to  excessive  pull  and  undue  strain 
upon  the  intermittent  sprocket  it  may  become 
loose  on  the  shaft,  which  will  cause  a  bad 
jump  on  the  screen,  although  the  star  and  cam 
may  be  perfectly  locked  without  any  discerni- 
ble play  between  them.  This  usually  can  be 
traced  to  the  fact  that  the  pull  exerted  upon 
the  sprocket  has  worn  the  edges  of  the  taper 
pin  holes  away  sufficiently  to  create  a  slight 
play  between  the  sprocket  and  the  pins  which 
fasten  same  to  the  intermittent  shaft.  In  this 
case,  drive  out  old  pins  carefully  with  sprocket 
resting  upon  a  '  V '  block  and  with  a  proper- 
sized  taper  reamer  ream  the  holes  out  very 
carefully  (and  only  sufficiently  to  again  bring 
the  holes  to  their  rounded  proportion),  re- 
drive  the  pins,  which  will  now  set  into  the  hole3 
deeper,  thus  eliminating  the  end-play)." 

John  Lineham, 
Northeaston,  Mass. 


Practical  Projectionist  for  Inspector 

The  Motion  Picture  Operators'  Union  of 
Providence  will  ask  the  General  Assembly  for 
a  bill  legalizing  the  appointment  of  a  prac- 
tical operator  as  general  film  inspector.  He 
will  pass  on  applicants  for  operators,  regu- 
late the  use  of  second  and  third  run,  and 
perform  such  other  duties  as  will  safeguard 
the  theatre  against  possible  fire  hazard.  Phil- 
ips Sugarman  has  been  elected  president  of 
the  union  and  Thomas  E.  Shannon  business 
agent. 


Blank  for  New  League  Members 

Member's  Name  


Home  Address   

Theatre   

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projectum- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


AVw  members  when  sending  in  application  blanks  for  membership  in  the  AT.  A.  M.  please  enclose  tiventy-five  cents  for  a  membership  button 


'February  i  o ,  1923 


743 


lran^farteK 


:  Meters  Show 

Volts  and  Amperes 


Adjustment  for  Amperes 


a.  c.-y 

Motor 


Full  Control  of  Arcs 
with  the  Switches 
on  side  of  Projec- 
tion Machine.  No 
Complicated  Moves. 
No  Chance  for  Mis- 
takes. 


All  Arcs  in  Series  Two  or  More 

Any  Two  Simultaneously  Same  Amperes  In  Each  Arc. 

Gives  a  Perfect  Dissolve 

Trans VerteR  (double  arc  type),  furnishes  two  perfect  arcs  In  series  simultaneously. 
Each  Is  of  the  same  amperage  and  light  value. 

In  striking  the  second  arc  the  one  showing  is  not  disturbed  In  the  slightest  degree. 
This  gives  a  perfect  dissolve.    No  ballast  is  used  as  automatic  voltage  Is  provided. 

The  projectionist,  by  a  slight  turn  of  a  comeuient  control  handle,  can  instantly 
Increase  or  decrease  the  amperage  generated  and  furnished  to  the  arc.  thus  obtaining 
the  light  best  adapted  for  the  film  being  shown. 

Write  For  Literature 

THE  HERTNER  ELECTRIC  CO. 

1900  West  112th  Street,  Cleveland,  Ohio 


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We  guarantee 


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Machines.  Let  us  show  you  how  you  can  save  money  in  the 
purchase  of  your  tickets. 


HOW  MANY  YEARS  OF  SERVICE  WILL  MY  TICKET 
REGISTER  GIVE? 

Mr.  Exhibitor — Consider  this  before  placing  your  order.  Let 
us  show  you  the  1923  Model 

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The  Machine  that  makes  good  every 
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744 

Great  Fascination  of 
Cinematography 

(Continued  from  page  740) 

sor  of  a  unique  film  can  dictate  his  own  terms 
and  secure  returns  often  twenty  times  as  great 
as  the  first  cost  of  the  film  he  has  used. 

Aside  from  the  wide  field  of  entertainment 
to  which  most  of  the  products  of  the  motion 
camera  are  devoted  it  is  daily  broadening  its 
scope  in  the  field  of  scientific  investigation. 
Technical  laboratories  are  daily  finding  new 
and  diverse  problems  in  the  solution  of  which 
the  cine  camera  plays  an  important  role. 

Scientific  research  has  received  a  mighty  and 
tremendous  impetus  in  this  country,  through 
the  conditions  arising  from  the  great  world 
conflict.  We  are  just  beginning  to  realize 
how  dependent  we  have  been  in  allowing  for- 
eign brains  to  solve  for  us  the  great  bulk  of 
the  more  complex  industrial  processes  and  the 
awakening  finds  us  determned  and  able  to  take 
and  retain  the  leadership  in  this  important 
task. 

Efficiency  means  the  elimination  of  waste — 
one  of  our  greatest  wastes  is  time  waste ;  every 
excess  movement  wastes  a  precious  interval  of 
time;  the  cine  camera  has  become  a  detective, 
sleuthing  out  the  thieving  excess  motion  which 
steals  valuable  time. 

Improved  Efficiency 

Frank  Galbraith,  a  noted  efficiency  engineer, 
has,  by  the  use  of  motion  pictures,  succeeded 
in  eliminating  false  and  useless  motions  to 
such  an  extent  that  various  factory  operations 
have  been  speeded  up  so  the  output  has  been 
increased  as  much  as  three  and  four  hundred 
per  centum.  Marvelous  as  it  may  seem,  the 
worker  was  able  to  turn  out  this  increased 
amount  of  work  with  much  less  fatigue  than 
when  he  had  done  a  less  amount  under  the 
haphazard  regime. 

When  the  motion  camera  is  used  for  time 
studies,  a  split-second  clock  is  generally  placed 
in  the  picture  and  photographed  at  the  same 


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time,  thus  giving  an  accurate  record  of  the 
time  interval  between  each  frame  or  picture 
on  the  celluloid  tape. 

Percy  Haughton,  the  Harvard  football 
coach,  has  adopted  the  motion  picture  camera 
for  revealing  the  faulty  and  unnecessary  mo- 
tions of  players  on  the  football  field.  Every 
fraction  of  a  second  gained  on  the  athletic 
field  is  a  big  boost  toward  victory. 

Corrects  Muscular  Action 

A  picture  released  about  a  year  ago  by  one 
of  the  large  companies  excited  much  comment 
and  illustrated  how  motion  pictures  may  prove 
of  great  service  in  correcting  faulty  muscular 
action.  The  picture  showed  an  athlete  in 
various  simple  gymnastic  feats  such  as  walk- 
ing, running,  jumping  and  shot-putting,  taken 
simultaneously  with  two  cameras.  One  camera 
took  the  action  at  the  ordinary  rate  of  sixteen 
pictures  per  second,  while  the  other  camera 
made  one  hundred  exposures  to  the  second; 
the  normal  and  the  ultra-speed  pictures  were 
projected  one  after  the  other  at  the  normal 
rate  of  projection,  thus  prolonging  or  ampli- 
fying the  ultra  film  to  nearly  six  times  the 
duration  of  the  normal  motion.  It  was  very 
weird  and  interesting;  the  ease  and  delibera- 
tion of  the  prolonged  action  gave  time  for  the 
study  of  every  movement  and  the  play  of  every 
muscle.  One  could  not  help  but  marvel  at  the 
co-ordination  of  the  work  of  the  muscles.  The 
figure  of  the  athlete  seemed  like  a  diver  im- 
mersed in  crystal  clear  water,  the  buoyancy 
of  which  floated  him  through  the  graceful 
attitudes  of  his  movemenhts. 

As  ordinarily  shown,  motion  pictures  are 
taken  and  projected  at  the  rate  of  sixteen  pic- 
tures per  second,  but  for  the  scientific  investi- 
gator the  rate  of  speed  may  very  from  as  high 
as  30,000  to  the  second  in  the  study  of  high 
speed  phenomena  to  as  low  as  one  exposure 
per  hour  or  even  one  exposure  per  day,  as 
used  in  studies  in  the  change  of  structural 
materials,  or  the  growth  of  a  plant.  All  of 
these  may  be  projected  at  normal  speed  for 
screen  study  or  each  frame  may  be  subjected 
to  individual  scrutiny  under  the  magnifying 
glass  in  special  cases,  as  in  seeking  to  elim- 
inate lost  motions  in  machine  assembly,  etc. 

Reduced  to.  normal  projection  speed,  bullets 
swim  across  the  screen  like  leisurely  fish  and 
bursting  shells  separate  like  a  group  of 
mosquito  wrigglers.  Many  high  speed  proc- 
esses, such  as  the  flow  of  steam ;  air  and  gases ; 
combustion  and  explosions;  automobile  en- 
gines; the  action  of  governors;  the  synchro- 
nism of  electric  generators;  the  flow,  of  water 
in  turbines  and  water  wheels;  the  action  of 
steel  and  wood-working  machinery;  and  ma- 
chine tools,  etc.,  may  be  photographed  at  high 
speed  and  slowed  down  in  projection  so  that 
they  may  be  studied  with  the  greatest  accuracy. 


New  Simplex  Ticket 
Register 

The  World  Ticket  &  Supply  Company,  Inc., 
1000  Broadway,  New  York  City,  report  a 
new  type  Simplex  ticket  register  which  has 
the  keys  dropped  below  the  top  plate.  This 
is  in  addition  to  the  flush  top  type  Simplex 
ticket  register  which  is  finding  favor  among 
progressive  exhibitors.  This  machine  is  now 
ready  for  inspection  at  their  main  office,  1600 
Broadway,  New  York. 


Motion  Picture  News 


J.  J.  Wilkinson,  associated  with  motion  picture 
equipment  an  daccessories  for  many  years,  now- 
representing  Howells  Cine  Equipment  Co.,  ex- 
clusively covering  Neva  Jersey  territory 


"Bill"  Kunzmann  Leaves 
for  Coast 

The  editor  of  this  department  is  in  receipt 
of  a  letter  from  William  C.  Kunzmann,  famil- 
iarly known  as  "  Bill,"  of  the  National  Carbon 
Company,  who  expresses  his  regret  at  being 
required  to  leave  the  east,  but  feels  that  the 
trip  which  he  is  now  taking  to  the  Coast  will 
have  its  silver  lining  in  that  he  expects  to 
spend  a  few  months  with  the  "  shining  stars  " 
in  Hollywood.  Undoubtedly  Bill  will  have  a 
bunch  of  wild  and  interesting  tales  to  relate 
when  he  again  hits  the  east  coast. 


Warner  Bros.  Equip 
Studios 

Warner  Brothers  recently  completed  a  deal 
involving  a  figure  of  upward  of  $40,000  with 
Rosenberg  &  Sons,  Los  Angeles,  for  a  complete 
new  electrical  equipment  for  their  coast  stu- 
dios, according  to  Harry  M.  Warner.  The 
acquisition  of  four  and  a  half  acres  of  ground 
as  additional  property  to  the  Warner  studios 
necessitated  the  equipment.  The  total  acreage 
now  owned  by  the  concern  is  nine  and  a  half 
acres.  On  the  ground  will  be  built  one  of  the 
finest  and  best  equipped  studios  in  the 
industry. 

Under  the  direction  of  F.  N.  Murphy,  chief 
electrical  engineer  for  the  Warner  Brothers, 
Rosenberg  &  Sons  are  building  a  huge  150- 
kilowatt  generator  mounted  on  a  nine-ton  Her- 
cules trailer,  which  will  be  used  on  location. 
This  is  said  to  be  the  largest  portable  power 
plant  that  has  ever  been  constructed.  The 
Warners  also  purchased  a  complete  power 
house  equipment,  including  switchboards, 
generators,  motors  and  a  transformer  capable 
of  33,000  volts  high  tension. 


February   I  o ,  /p-?J 


745 


MOTION  PICTURE  PHOTOGRAPHY 


n 


CONDENSED  COURSE  IK 

Motion  Picture 
Photography 


A  COMPLETE  COURSE 

A  practicable,  usable,  standard  treatise  for  both 
the  professional  cinematographer  and  those  with- 
out experience.  About  500  pages — 400  pages  text 
and  100  pages  of  illustrations. 

Edited  by  Lieut.  Carl  L.  Gregory,  F.R.P.S.,  Chief 
Instructor  in  Cinematography  for  the  Government 
Signal  Corps  School  of  Photography  at  Columbia 
University. 

ALSO 

PHOTOPLAY  WRITING   (Wright)   *3 

SCREEN  ACTING  (Klumph)   *3 

MOTION  PICTURE  DIRECTING  '  Milne)   $3 

MOTION  PICTURE  PROJECTION    iSloane\   $5 

PHOTOGRAPHY   FOR  THE  AMATEUR  (French)  ..$3.50 

Cask  with  Order — or  tent  C.  O.  D.  if  preferred. 
GUARANTEED — If  not  satisfactory  return  the  books 
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Information  o  r  advice  concerning 
equipment  for  the  Theatre  is  furnished 
gratis  by  the  Technical  Department  of 
the  Motion  Picture  News. 


Little  Stories  of 


Successful  Exhibitors  No.  4 


H.  J.  Schad 


When  Mr.  and  Mrs.  Schad,  the  parents  of  H.  J., 
planned  his  future,  H.  J.  was  all  cut  out  for  a  corner 
druggist.  Mr.  Schad  was  born  in  Tamaqua,  Pa.  where 
he  graduated  from  High  School,  later  earning  his  de- 
gree of  Doctor  of  Pharmacy  in  Philadelphia. 

But  in  1907  Schad  the  Druggist  became  Schad  the 
Exhibitor  and  with  the  late  C.  L.  Carr  opened  the 
Victor,  a  massive,  big  theatre  with  all  of  one  hundred 
and  forty -two  (142)  seats.  Now,  after  a  short  15 
years,  Mr.  Schad  is  head  of  the  Carr  &  Schad  chain 
of  seven  of  the  most  beautiful  theatres  in  Pennsyl- 
vania. All  seven  are  located  in  the  city  of  Reading 
and  their  seating  capacity  range  from  600  to  2,000  each. 

The  Motion  Picture  Theatre  Owners  of  Eastern 
Pennsylvania,  Southern  New  Jersey  and  Delaware  just 
elected  H.  J.  Schad  president  because,  to  use  their  own 
words,  "  Doc  Schad  is  a  square-shooter  of  broad  vision, 
high  ideals  and  lofty  business  principles  and  is  a  credit 
to  the  industry." 

What  has  the  15  years'  experience  of  Mr.  _  Schad 
taught  him  about  selling,  tickets  ?  Here  is  Mr.  Schad's 
answer : 

"  The  use  of  GOLD  SEAL  ticket  registers  are  abso- 
lutely essential  to  the  proper  handling  of  the  ticket 
sales  in  all  my  theatres  and  I  would  not  consider 
operating  a  house  without  one  of  these  wonderful 
machines." 


Automatic  Ticket 
Register  Corporation 

Largest  in  the  World 
1782  Broadway,  New  York  City 


Latest  GOLD  SEAL 
Model  Automatic 
Ticket  Register  as 
used  in  Carr  &  Schad 
Theatres.  Reading,  Pa. 


NOTE:  —  Distributors  in  prin- 
cipal cities.  Write  lor  name  of 
nearest  one. 


TICKETS  TICKETS  TICKETS 

We  print  25,000  miles  of  tickets  every  year, 
for  both  machine  and  hand  sale. 
Write  for  our  low  prices. 


H.  ROBINS  BURROUGHS 

M.  AM.  SOC.  C  E. 

THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  ^ROADWAY  702  SOUTH  WABASH  AVENUE  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO.  ILL.  SAN  FRANCISCO,  CAL. 


746 

usiness 
ferities 

LONG  EXPERIENCED  MANAGER — First  run  pic- 
tures  or  combination  houses.  Young  hustler,  man  of 
integrity  and  executive  ability.  Original  in  press  and 
exploitation  work.  Now  directing  three  houses;  de- 
sires first  class  connection.  Box  260.  Motion  Picture 
News.  New  York.  

We  buy  opera  chairs,  projection  machines,  com- 
pensarc*,  generators  and  all  new  or  used  theatre 
equipment.  Movie  Supply  Company,  844  South 
Wabash  ATenne,  Chicago.  111.  

THEATRE  WANTED — First  class  theatre  wanted. 
State  full  particulars.  No  Brokers.  Box  280,  care 
Motion  Picture  News,  New  York  City.  


BUYS,  SELLS  OR  LEASES 
THEATRES  FOR  YOU 

I  »»?•  a  large  list  of  cheat*  for  lares  and  •mall  theatrss. 
Qalek  rsllabl*  action  laimL 

HARRY  LAZARUS 
REALTOR  &  BUSINESS  BROKER 
37  TEN  EYCK  BLDG.  ALBANY,  N.  Y. 


COSTS  LESS  NOW  TO  HAVE 
COLOR  ELECTRIC  SIGNS 

Reco  Color  Hooda  have  been 
greatly  lowered  In  price.  Reco 
Color  Hoods  snap  on  or  off  any 
bulb;  Instantly  make  It  col- 
ored.   Writ*  for  bulletin. 

OKTNOLIIQ 

M  IHCTWIC  COMPANY  jk^^W 


Mfrt.  of  Reco   Motor*.   Flashers,   Food   Mixers,  eto. 

2628  W.  Congress  St.  CHICAGO 


WE  CAN  SERVE  YOU  IN 
MANY  WAYS 

Projection  machines  overhauled  and  repaired. 
We  make  your  old  machines  good  as  new. 
Best  equipped  machine  shop,  expert  mechanics. 
Prompt  service,  reasonable  prices. 


Making  Screens  is  a  fine  art.  We  make  the 
best  in  the  country.  We  also  recoat  old 
screens.     Get  our  quotations. 


We  can  furnish  your  weekly  supply  of  slides, 

photos  and  posters  (all  productions)  at  a 
aa\  ing  of  fifty  per  cent.  Complete  service, 
prompt  shipment.  Write  for  price  list  and 
order  blanks. 


For  Sale.     Entire  equipment  purchased  from 

five  theatres,  including  2300  opera  chairs,  pro- 
jection machines,  compensarcs,  ventilating 
fans,  motors,  generators,  booths,  screens,  spot 
lights,  portable  projectors,  poster  and  photo 
frames,  rewinds,  wall-fans,  stereopticons.  fire 
extinguishers,  rubber  matting,  electric  heaters, 
film  cabinets,  lenses,  lightning  changers,  ticket 
machines  and  everything  needed  in  a  theatre. 


We  make  artistic  advertising  slides.  Lobby 
display  frames  made  to  order.  Banners  and 
sign  work  of  all  kinds.  We  can  save  you 
money  on  opera  chairs,  projection  machines, 
screens,  equipment,  supplies,  accessories,  car- 
bons, mazda  lamps,  tickets,  etc.  Send  us  your 
order. 

MOVIE  SUPPLY  COMPANY 

844  S.  Wabash  Ave.  Chicago,  III. 


Choosing  Right  Lamp  for 
Signs 

(Continued  from  page  740) 

As  stated,  the  size  of  lamp  depends  on 
available  space  and  desired  intensity.  For 
theatres  located  in  bright  districts  75  watt  gas 
filled  lamps  will  furnish  sufficient  illumination 
while  25  watt  lamps  are  adequate  for  districts 
of  lower  circulation.  The  use  of  daylight 
bulbs  is  strongly  recommended,  especially 
with  letters  of  the  white  opal-glass  type  to 
prevent  the  yellow  appearance  and  produce 
instead  a  glittering  white  letter.    (See  Fig.  5.) 

Conclusion 

Little  has  been  said  in  these  articles  of  new 
sensational  devices  in  sign  lighting,  devices  yet 
little  used  or  untried  in  practice.  Adviee  along 
such  a  line  is  futile  since  the  possibilities  are 
many.  The  future  may  bring  huge  signs 
which  fade  in  and  out  in  place  of  flashers,  the 
use  of  running  letters  may  be  more  widely  em- 
ployed or  other  original  and  novel  lighting 
tricks  may  be  used  to  further  advance  the 
advertising  value  to  be  gained  from  electric 
signs. 

Managers  of  motion  picture  theatres,  by 
careful  judgment  in  selecting  sign  equipment 
and  lamps,  can  be  of  great  assistance  in  stim- 
ulating the  sign  industry  to  more  distant  goals 
than  ever  dreamed  of.  By  only  accepting  the 
best,  and  ever  increasing  the  demand  for  big- 
ger features,  the  sign  lighting  field  in  the  next 
ten  years  will  be  as  far  ahead  of  the  present 
state  of  the  art  as  it  is  today  ahead  of  sign 
field  ten  years  ago. 


Erects  $10,000  Glass 
Partition 

Important  improvements  have  been  made  in 
the  Miles  theatre,  Scranton,  which  has  just 
been  rechristened  the  Capitol,  by  the  owners, 
the  M.  E.  Comerford  Amusement  Company. 
One  of  the  most  striking  changes  is  the  erection 
of  a  $10,000  plate  glass  partition  dividing  in 
half  the  large  lobby  of  the  theatre.  Four 
rows  of  upholstered  seats  have  been  installed 
in  the  front  of  the  balcony,  which  can  be 
reserved  in  advance  of  performances.  New 
screens  and  a  new  projection  machine  booth 
have  been  put  in.  Jack  Jones  is  the  house 
man  ager. — Berghaus. 


Construction  Resumed  On 
Loew  Project 

The  long  delayed  Loew  theatre  project  at 
Eighth  street  and  Washington  avenue,  St. 
Louis,  is  showing  signs  of  life  again.  St.  Louis 
contractors  who  submitted  bids  on  the  struc- 
ture a  year  ago  have  been  asked  for  new  esti- 
mates. The  new  house  would  duplicate  the 
Metropolitan  theatre,  Brooklyn,  N.  Y.,  and 
would  seat  about  4,400.  The  cost  has  been 
estimated  at  $1,000,000.  Marcus  Loew  is  ex- 
pected in  St.  Louis  at  the  end  of  this  week. — 
Barrett. 


Motion  Picture  News 


TYPHOON  COOLING  SYSTEM 

TYPHOON  FAN  CO.    **    345W.39'ST.  NEW  YORK 


NEW  YORK 


A  PLACE  TO  BUY 
THEATRE  SUPPLIES 

At  Very  Lowest  Prices 

When  placing  your  order  for  Equip- 
ment or  Supplies,  consider  first. 
Quality,  Price  and  Service. 

Quality:  We  carry  a  complete 
line  of  standard  supplies  and 
equipment. 

Service:  Each  sale  covers  our 
regular  guarantee  of  satisfaction 
or  money  refunded. 
Price:  We  sell  at  greatly  reduced 
prices.  When  you  buy  at  Crown's 
you  can  bank  the  difference. 
Can  you  afford  to  overlook  our 
bargains?  Write  today  for  our 
price  on  anything  and  then  com- 
pare it  with  our  competitors. 
Merchandise  shipped  everywhere. 

EXPERT  REPAIRING 

Crown  Motion  Picture  Supplies 

138  West  46th  St.,  New  York  City 
PHONE  BRYANT  4113 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  et< .  Twenty  thousand 
changes  were  recorded  In  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to  50%  In  post 
age,  etc, 

t       MOTION  PICTU1  E  DIRECTORY  CO. 

244  West  42nd  St.       Phone.  Bryant  Sl}8       New  York 

Addressing  Printino 


February  i  o ,  1923 


747 


/.     C.     JESSEN'S    PRODUCTION     NOTES     BY  WIRE 

Studio  and  Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE    ON    THE  LOT 


At  Universal  City 

Carl  Laemmle  arrived  Friday. 

Additional  players  selected  for 
"  The  Hunchback "  include  Eva 
Gordon,  Kate  Lester,  Harry  Van 
Meter,  Gladys  Johnston  and  Nick 
de  Ruiz. 

Universal  has  purchased  a  story, 
"  Help,  Help,"  by  Rupert  Julian,  for 
which  a  continuity  is  being  written 
by  Arthur  Statter,  to  be  supervised 
by  Charles  Kenyon.  Screen  rights 
have  also  been  purchased  to  "  The 
Way  of  the  Strong "  by  Octavius 
Roy  Cohen. 

Laura  LaPlante,  who  for  two 
years  has  played  leads  in  serials  is 
to  play  opposite  Hoot  Gibson  in 
"Katy  Didd,"  written  and  to  be 
directed  by  Edward  Sedgwick. 

Jack  Conwav  will  next  direct 
"The  Six  Fifty"  from  the  Kate 
McLaurn  play,  the  scenario  pre- 
pared by  Doris  Schroeder. 

Carl  Wilson  is  titling  "  Nobody's 
Bride,"  starring  Herbert  Rawlinson. 

Here  and  There 

Jess  Robbins  has  engaged  Bar- 
bara Bedford  to  play  opposite  Ed- 
ward Horton  in  the  next  produc- 
tion, which  as  yet  is  not  titled,  al- 
though the  cast  is  being  assembled. 

Caldwell  Productions  announce  a 
story  titled  "  Deacon  of  Holly- 
wood," which  will  be  filmed  upon 
the  completion  of  "  Knighthood  in 
Hollywood,"  now  being  made  at  the 
Fine  Arts  Studios. 

John  Ince  and  Joseph  Birnberg 
are  here  to  produce  independent 
subjects. 

Lloyd  Ingraham,  directing  "  Go- 
ing Up "  now  being  made  at  the 
Hollywood  studios,  has  added  Ar- 
thur Hull  to  the  cast  in  support  of 
Douglas  MacLean. 

Lambert  Hillyer  has  made  the  last 
scenes  for  the  Sacramento  Pictures 
Corporation  subject  titled  "  Tem- 
porary Marriage,"  an  all-star  cast 
production. 

Maurice  Tourneur  has  made  the 
last  scenes  for  "  The  Isle  of  Lost 
Ships,"  and  has  engaged  Walter 
Anthony  to  prepare  titles.  Both  di- 
rectors, ToTirneur  and  Holubar,  are 
trying  to  secure  new  stories. 

Richard  Jones  (SennetO  this 
week  began  filming  the  first  Phyllis 
Haver  subject,  "The  Extra  Girl." 
Ralph  Graves  plays  opposite  Anna 
Hernandez,  in  the  mother  character 
role. 

B.  P.  Sculberg  announces  that 
James  Corrigan  has  been  replaced 
by  Matt  Gallagher  in  the  cast  for 
the  Tom  Forman  production,  "April 
Showers,"  which  was  started  last 
week  at  the  Schulberg  studios. 
Kenneth  Harlan  and  Colleen  Moore 
head  the  players,  who  also  include 
Myrtle  Vane,  Priscilla  Bonner,  Har- 
riet Hammond  and  Tom  McGuire. 
The  story  is  by  Hope  Loring  and 
her  husband,  Louis  D.  Lighten. 

Victor  Herman  has  just  been 
signed  to  direct  Constance  Tal- 
madge  productions  starting  April  1. 


Mr.  Herman's  first  picture  for  Miss 
Talmadge  will  be  a  story  by  John 
Emerson  and  Anita  Loos,  as  yet  un- 
named. It  will  be  a  costume  story 
dealing  with  the  life  of  Napoleon,  in 
which  Constance  is  to  have  the  role 
of  a  little  milliner.  Loos  returned 
to  New  York  this  week  from  Holly- 
wood. 

Joseph  M.  Schenck  has  just  pur- 
chased "  Dulcy,"  the  comedy  by 
George  Kaufman  and  Marc  Con- 
nelly, as  the  next  starring  vehicle 
for  Constance  Talmadge.  Sidney 
Franklin  has  been  engaged  to  direct 
"  Dulcy,"  and  work  will  be  started 
on  this  feature  production  early  in 
February.  The  adaptation  will  be 
made  by  John  Emerson  and  Anita 
Loos. 

Gasnier  has  begun  work  on 
"  Mothers-in-Law,"  a  Preferred 
Pictures  Production.  Those  who 
will  appear  are  Gaston  Glass,  Edith 
Yorke,  Joseph  Swickard,  Crawford 
Kent,  and  Vola  Vale. 

Irving  Cummings  will  produce 
the  screen  version  of  "  East  Side, 
West  Side,"  the  well-known  Broad- 
way stage  success,  the  screen  rights 
to  which  Principal  purchased  two 
weeks  ago.  Production  on  this  pic- 
ture will  be  at  the  Principal  studios 
in  Hollywood. 

"  The  Meanest  Man  in  the 
World,"  with  Bert  Lytell  and  Eileen 
Percy,  went  into  production  at  the 
Principal  Pictures  Corporation  stu- 
dios in  Hollywood,  late  this  week. 

Edgar  Lewis  has  finished  "  You 
Are  Guilty,"  starring  James  Kirk- 
wood  and  Doris  Kenyon,  and  will 
begin  within  the  next  few  days  on 
"  Oh,  Ye  Fools."  Mr.  Lewis  wrote 
this  story  for  the  screen  and  will 
handle  the  megaphone. 

Thomas  H.  Ince  has  made  an- 
nouncement that  "  Wives  Who 
Fail,"  a  feature  drama,  will  be  one 
of  the  first  released  on  his  fall  pro- 
duction program.  An  all  star  cast 
will  be  directed  by  John  Griffith 
Wray. 

Actual  shooting  of  "  The  Two 
Twins,"  Bull  Montana's  latest  com- 
edy for  Metro  release,  has  been 
completed  and  is  now  being  cut  and 
edited. 

Phil  Goldstone  announces  that 
Jack  Natteford  will  do  the  continu- 
ity on  his  next  special,  entitled 
"David  Crockett." 

With  the  engagement  of  Dagmar 
Godowsky  for  the  part  of  Mazie, 
the  casting  of  the  Selznick  version 
of  Robert  Chambers'  novel,  "  The 
Common  Law,"  is  complete. 

Phil  Rosen  has  severed  his  con- 
nection with  Paramount  and  joined 
Phil  Goldstone.  His  first  produc- 
tion will  be  Richard  Talmadge  in 
"Honor  Bound." 

Christie  Comedy  Bits 

Mack  Swain  has  been  added  to 
the  Jack  White  organization,  and 
will  appear  in  Educational-Mermaid 
Comedies  under  White's  supervi- 


sion. Billy  Armstrong  and  Bobbie 
Dunn,  also  well  known  comedians, 
have  also  joined  the  Mermaid  ranks. 

Kathleen  Clifford  has  been  en- 
gaged by  Al  Christie  and  will  have 
an  important  role  in  the  next  Edu- 
cational-Christie Comedy  to  go  into 
production. 

F.B.O.  Production  Notes 

Harry  Carey  returned  last  week 
from  the  Mojave,  where  he  spent  a 
week  "  shooting  "  desert  scenes  for 
his  forthcoming  attraction,  "  The 
Man  from  the  Desert,"  adapted  by 
Wyndham  Gittens  from  Wyndham 
Martin's  story  of  the  same  name. 
Carey  is  supported  by  Marguerite 
Clayton. 

Chester  Bennett  will  soon  start 
production  at  the  Film  Booking  Of- 
fices studios  on  "  Divorce,"  a  power- 
ful domestic  drama,  starring  Jane 
Xovak.  The  story  was  written  by 
Andrew  Bennison. 

On  the  Goldwyn  Lot 

Corinne  Griffith  has  been  engaged 
for  the  leading  role  in  Elinor 
Glynn's  "  Six  Days,"  continuity  by 
Violet  Clark.  Production  will  begin 
early  in  February. 

Victor  Bateman  has  been  added 
to  Marshall  Neilan's  "  The  Eternal 
Three  "  cast. 

Jean  Hersholt  will  play  in  "  Mc- 
Teague." 

Gerald  Pring  and  Inez  Gray  are 
additional  members  of  the  Rupert 
Hughes  "  Souls  for  Sale  "  company. 

The  cast  for  "  Red  Lights,"  under 
the  direction  of  Clarence  Badger, 
includes  Johnnie  Walker,  Alice 
Lake,  Lionel  Belmore,  Frank  El- 
liott, George  Reed,  Victory  Bate- 
man, Dagmar  Godowsky,  Raymond 
Griffith  and  William  Worthington. 

Claude  Gillingwater,  Alec  Francis 
and  Brindley  Shaw  will  play  title 
roles  in  "  Three  Wise  Fools,"  under 
the  direction  of  King  Vidor. 

Eric  von  Stroheim  will  start  pro- 
duction on  Frank  Norris's  "  Mc- 
Teague,"  the  middle  of  February. 
He  is  still  in  San  Francisco  com- 
pleting the  continuity  and  getting 
locations. 

Rupert  Hughes  has  been  meeting 
with  some  delay  in  the  production 
of  his  "  Souls  for  Sale,"  due  to  ac- 
cidents to  members  of  the  cast. 
Frank  Mayo,  who  has  one  of  the 
leading  masculine  roles,  is  suffering 
from  a  bad  attack  of  Klieg  eyes. 
Mae  Busch  was  struck  by  an  auto- 
mobile while  crossing  Hollywood 
Boulevard  and  is  still  confined  to 
her  home.  Carmelita  Geraghty,  who 
was  hurt  while  practising  ballet 
steps  for  a  cabaret  scene  in  "  Souls 
for  Sale,"  has  returned  to  the  com- 
pany. 

With  Paramount  Units 

The  cast  to  support  Walter  Hiers 
and  Jacqueline  Logan  in  "  Seventy- 
Five  Cents  an  Hour."  under  the 
direction  of  Joseph  Henaberj'i  in- 
cludes Ricardo  Cortez,  Farrel  Mc- 


Donald, Helen  Dunbar,  Robert 
Dudley,  Guy  Oliver,  Clarence  Bur- 
ton, Cullen  Tate. 

George  Fitzmaurice  has  begun 
filming  "  The  Cheat,"  with  Pola 
Negri,  Jack  Holt  and  Charles  de 
Roche. 

Victor  Fleming  is  completing  the 
Dorothy  Dalton  subject,  "The  Law 
of  the  Lawless,"  this  week. 

Sam  Wood  is  taking  the  final 
scenes  from  Gloria  Swanson's 
"  Prodigal  Daughters." 

The  subjects  in  the  editing  rooms 
are  "  The  Covered  Wagon,"  "  Bella 
D  o  n  n  a,"  "Grump  y,"  "  Tiger's 
Claw,"  "  Racing  Hearts,"  "  Trail  of 
the  Lonesome  Pine "  and  "  Mr. 
Billings  Spends  His  Dime." 

Alice  Brady  and  her  company  of 
Paramount  players  with  Henry 
Kolker,  director,  and  his  technical 
staff  have  returned  to  New  York 
from  the  frozen  North,  where  they 
have  been  for  a  month  filming  snow 
scenes  for  "  The  Snow  Bride,"  a 
French-Canadian  story  by  Sonya 
LeVien  and  Julie  Heme. 

One  of  the  first  motion  picture 
directors  in  this  country  has  an 
acting  part  in  Allan  Dwan's  produc- 
tion of  "  The  Glimpses  of  the 
Moon,"  which  is  nearing  comple- 
tion at  the  Paramount  Eastern  stu- 
dio. He  is  Charles  Kent,  who  di- 
rected Vitagraph  pictures  for  ten 
years. 

Around  Metro  Studios 

George  Archainbaud  has  been  en- 
gaged to  direct  Clara  Kimball 
Young  in  "  Cordelia,  the  Magnifi- 
cent," which  is  at  present  being 
cast. 

Ernest  Luz,  musical  director  of 
Loew,  Incorporated  and  Metro,  is 
spending  a  short  time  at  the  studio. 

Upon  the  completion  of  "  Within 
the  Law,"  the  Talmadge  companies 
will  again  produce  at  United  Stu- 
dios, as  conditions  at  Metro  will 
then  be  extremely  crowded. 

Robert  Z.  Leonard  is  beginning 
"  The  French  Doll,"  starring  Mae 
Murray.  The  principals  are  Rod 
LaRocque,  Willard  Louis,  Orville 
Caldwell,  Rose  Dione,  Barnard 
Randall  and  Paul  Cazeneuve.  The 
continuity  was  prepared  by  Frances 
Marion,  and  production  will  be  at 
Goldwyn  studio. 

The  advance  guard  of  the  Rex 
Ingram  organization  which  will  pro- 
duce "  Scaramouche,"  the  director's 
next  Metro  picture,  have  arrived  in 
Hollywood.  They  are  John  F. 
Seitz.  who  has  photographed  the 
Rex  Ingram  productions;  and  Tom 
Storey,  laboratory  expert.  The  di- 
rector himself  is  still  in  New  York, 
engaged  in  the  final  work  of  editing 
"  Where  the  Pavement  Ends." 

Frank  Beresford  has  started 
work  on  the  scenario  of  "  Cordelia 
the  Magnificent,"  which  will  be 
Clara  Kimball  Young's  next  photo- 
play to  be  produced  by  Harry  Gar- 
son.    Metro  will  release  it. 


748 


Motion  Picture  News- 


Opinions  on  Current  Short  Subjects 


"  No  Wedding  Bells  " 

( Semon-Vitagraph — Two  Reels) 

AN  introductory  title  would  indicate  that  a 
drama  of  the  underworld  is  about  to  fol- 
low. On  the  contrary,  a  comedy  of  "  under  the 
side-walk "  immediately  gets  under  way  and  in 
a  lavish  interior  depicting  a  palatial  "  hang  out " 
for  Chinamen.  There,  it  is  announced,  unsus- 
pecting intruders  often  become  victims  of  sud- 
den accidents. 

The  leader  of  the  band  has  discovered  a  po- 
tion he  guarantees  will  render  any  young,  viva- 
cious and  beautiful  young  lady  unconscious  and 
requests  a  victim  upon  whom  to  experiment. 
One  "  Chink  "  who  states  he  is  a  butler  also  al- 
leges the  daughter  of  his  employer  to  be  a 
worthy  subject,  so  he  agrees  to  kidnap  and 
bring  the  girl  to  the  rendezvous.  The  girl  is' 
splendidly  portrayed  by  Lucille  Carlyle. 

Her  "boy  friend"  (Larry  Semon)  calls  at 
the  home.  When  told  to  secure  papa's  consent 
to  their  engagement,  he  enters  the  room  where 
her  father  and  a  friend  are  playing  chess. 
"Papa"  is  about  to  win  his  first  game,  after 
trying  many  years,  when  the  intruder  upsets  the 
board,  and  general  chaos  follows.  This  offers 
opportunity  for  the  abduction. 

The  rest  of  the  comedy,  humorous  situations, 
etc.,  hinge  upon  the  comedian's  efforts  to  rescue 
the  girl.  The  action  is  lively  and  spirited  along 
with  splendid  sub-titles.  The  cast  is  adequate, 
the  direction  and  photography  above  the  aver- 
age, and  while  more  or  less  of  slap-stick  variety, 
Semon  steps  on  the  safe  side  whenever  a  situa- 
tion approaches  vulgarity,  resulting  in  comical 
screen  entertainment  of  merit. — LILLIAN 
GALE. 


"Dog  Sense" 

(Cameo-Educational — One  Reel) 

THE  featured  canine  player  in  this  comedy 
is  an  animal  blessed  with  unusual  intel- 
ligence, including  a  knowledge  of  what  to  do 
when  a  runaway  infant  escapes  from  an  orphan 
asylum ;  how  to  start  and  finish  an  argument 
with  cats  and  how  to  mount  the  back  of  a 
saddle  horse.  In  the  latter  instance  the  dog 
starts  on  a  run  from  a  fair  distance,  fails  to 
make  it,  returns  and  tries  from  a  little  greater 
distance  and  so  on  until  the  last  run  from  afar 
develops  sufficient  speed  to  enable  him  to  make 
the  jump  successfully. 

The  suggestion  of  plot  concerns  a  runaway 
child,  who  wanders  into  the  home  of  a  young 
man  engaged  in  trying  to  interest  a  girl  in  be- 
coming his  wife.  The  girl  mistakes  the  child's 
identity.  All  ends  well,  but  during  the  reel 
some  novel  situations  are  introduced,  illustrat- 
ing "  dog  sense "  to  an  almost  unbelievable 
degree.  A  reel  that  is  sure  to  please  all  ages, 
sizes  and  kinds  of  patrons,  especially  appeal- 
ing to  lovers  of  animals.  Splendid  direction  by 
Fred  Hibbard  deserves  mention. — LILLIAN 
GALE.   

"Hunting  Grounds  of  Hiawatha" 

(Urban  Classics — Vitagraph — One  Reel) 

A SPLENDID  scenic  with  a  thread  of  a  story 
about  an  Indian  hunter. 
It  introduces  beauties  of  the  far  west,  show- 
ing the  hunter  after  game,  and  is  a  refreshing 
screen  travel  over  the  gorgeous  country  besides 
the  "sky  blue  waters."  Particularly  well 
adapted  for  the  entertainment  of  students  and 
lovers  of  nature  studies. — LILLIAN  GALE. 


A   scene  in   the  Hal  Roach  comedy  "  Mr.  Hyppo," 
with  Paul  Parrott  in  the  title  role. 

"  Pest  of  the  Storm  Country  " 

(Educational — Two  Reels) 

WHILE  not  a  great  deal  like  the  feature 
"  Tess  of  the  Storm  Country,"  insofar 
as  story  is  concerned,  this  is  a  travesty  upon  the 
Mary  Pickford  starring  vehicle,  with  Louise 
Fazenda  in  the  role  of  the  girl  who  lives  on 
the  rockbound  coast,  her  associates  rough 
fishermen  and  farmyard  annimals. 

There  is  the  persistent  rain,  such  as  occurs  in 
the  feature,  the  storm,  etc.,  but  the  relation  of 
the  two  stories  is' not  close  enough  to  identify 
the  latter  as  a  travesty  upon  the  feature,  except 
for  the  title  and  the  downpour  of  rain. 

Louise  Fazenda  delivers  a  clever  burlesque 
upon  Mary  Pickford,  and  scores  as  a  comedi- 
enne, while  the  balance  of  the  cast  is  composed 
of  splendid  types  for  satire.  There  is  a  good 
deal  of  fun,  much  of  which  is  aided  by  the  use 
of  humorous  sub-titles. 

Most  of  'the  action  takes  place  in  water 
soaked  interiors,  where  the  beds  float  in 
the  water  and  turn  over  with  the  occupants. — 
LILLIAN  GALE. 


"  The  Fatal  Photo  " 

I  Burr  All-Star- Hodkinson — Two  Reels) 

'  I  VHIS  comedy  stands'  midway  between  polite 
■■-  comedy  and  slapstick,  having  elements  of 
both.     A   thread   of    story   runs  throughout, 
around  which  the  various  gags  are  planted. 

Mary  Anderson,  Raymond  McKee  and 
Charles  Murray  handle  the  majority  of  these 
situations,  in  typical  fashion,  Murray  supplying 
the  bulk  of  the  comedy.  The  story  concerns  a 
photograph  of  himself,  taken  in  his'  bachelor 
days  with  a  bathing  girl  siren,  which  is  rather 
compromising,  and  the  action  centers  about 
Murray's  efforts  to  regain  this  photo."  . 

McKee,  as  the  youthful  suitor  of  Murray's 
daughter,  played  by  Miss  Anderson,  gains  pos- 
session of  the  photo,  and  holds  it  over  the 
father's  head.  There  is  a  restaurant  sequence, 
with  a  pair  of  trained  oysters,  that  should  be 
good  for  a  generous  number  of  laughs.  The 
remainder  of  the  material  is  rather  conventional 
though  it  probably  will  be  found  satisfactory  by 
the  average  audience. — L.  C.  MOEN. 


"  Dwellers  of  the  Deep  " 

(Urban  Classics — Vitagrapb — One  Reel) 

A DESCRIPTION  of  odd  and  varied  species 
of  fish,  illustrating  their  characteristics  and 
habits,  markings  and  haunts.  A  splendid  offer- 
ing for  educational  purposes  or  to  entertainingly 
"pad"'  a  program.  Very  pleasing  in  arrange- 
ment and  unusual  in  photographic  value. — 
LILLIAN  GALE. 


"  The  Oregon  Trail  " 

(  Chapter  Play  in  18  Chapters — Universal! 

— Two  Reels  Each) 

OPENING  with  a  three-reel  episode,  made 
necessary  by  the  number  of  facts  which 
must  be  "  planted,"  "  The  Oregon  Trail  "  starts 
off  as  a  worthy  specimen  of  the  historical 
chapter  plays  being  put  out  by  Universal.  Di- 
rected by  Edward  Laemmle,  with  Art  Acord 
as  the  star,  the  first  epis'ode  is  well  crammed 
with  action,  interspersed  with  historical 
material  that  combines  education  and  entertain- 
ment in  just  about  the  right  proportions. 

Acord  appears  in  a  typical  pioneer  character- 
ization, which  gives  him  ample  opportunity  for 
riding,  shooting,  fighting  and  other  vigorous 
action,  and  Louise  Lorraine  is  an  attractive 
leading  woman. 

There  is  a  really  noteworthy  Indian  dance  in 
this  episode,  which  is  genuinely  realistic  and 
authentic. 

Among  the  historical  material  introduced  is- 
the  decision  by  Washington  and  Jefferson  to  pur 
chase  the  Louisiana  territory,  Napoleon  selling 
it,  Eli  Whitney  at  work  on  the  cotton  gin, 
Lewis  and  Clark  starting  on  their  famous  ex- 
pedition and  Oregon  Indians  seeking  the  White 
Man's  Bible  at  St.  Louis. 

The  introduction  of  this  educational  material, 
however,  does'  not  interfere  with  the  presenta- 
tion of  a  liberal  quantity  of  thrills,  action  and 
romance.  This  serial  looks  an  if  it  had  excel- 
lent possibilities  from  every  angle — L.  C. 
MOEN. 


"  Mud  and  Sand  " 

(Metro — Two  Reels) 

EVERY  now  and  then  there  comes  to  the 
screen  a  young  man  who  "  carries  on " 
idiotically,  who  appears — casually  observed — a 
mere  clowning  fool,  but  who,  more  thoughtfully 
considered,  shows  himself  that  rarest  of  all 
artists,  a  true  buffon,  gifted  with  the  power  of 
bringing  laughter  which  is  strangely  close  to 
tears.  Such  a  man  is  Charlie  Chaplin;  and 
such  a  man  Stan  Laurel  is  by  way  of  becoming 
fast. 

In  "  Mud  and  Sand,"  Laurel  as  Don  Rudolph 
Vaselino  is  hardly  short  of  exquisite.  His  per- 
fect parody  of  that  other  actor  in  that  other 
play  of  which  this  production  is  a  burlesque  is 
almost  grotesquely  near  to  the  original.  Laurel 
shows  his  mastery  of  the  art  of  clowning;  and 
shows,  too,  how  near  to  laughter  may  be  tears. 

"  Mud  and  Sand "  is  one  of  the  great  short 
comedies.  Even  the  most  ardent  admirer  of 
that  other  actor  will  find  it  delightful.- - 
STUART  GIBSON. 

"  A  Small-Town  Derby  " 

(Universal — Two  Reels) 

THIS  is  a  comedy  of  the  more  or  less  usual 
pattern,  rather  distinguished,  however,  by 
the  "  acting  "  of  Maude,  a  very  small  and  mild- 
looking  mule.  She  plays  really  the  most  im- 
portant part  in  the  film,  and  her  work  is  pro- 
ductive of  plenty  of  hearty  laughter.  Toward 
the  end  of  the  film  there  is  considerable  hubbub 
about  a  race,  and  Maude  is  entered  as  a  literal 
dark  horse  and  forlorn  hope.  She  wins  after  a 
scries  of  scenes  of  what  is  undoubtedly  the  most 
remarkable  horse-race  ever  filmed.  "  A  Small 
Town  Derby"  ought  to  please  spectators  of  all 
ages.— STUART  GIBSON. 


February  10,  ip^3 


749 


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J  FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
I  have  a  short-cut  toward  such  information  as  he  may  need.   Short  subject  and  comedy  releases,  as  well  as 

information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.    (S.  R.  indicates  State  Right 
release.  ) 

1     Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


miii 


iiuniiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiu 


SEPTEMBER 


Feature 


Star 


Distributed  By 


Length  Reviewed 


.Another  Man's  Boots. ..  Francis  Ford   Anchor-S.  R  5  reels...  Nov.  11 

Bar b-Wirt  .  .   Jack  Hone  Aywon-S    K   ...  J  reels.     Sept.  • 

.Better  Man  Wins,  The..  Pete  Morrison   ...Sanford-S.  R  5  reels... Oct.  28 

Blood  and  Sand  Rodolph  Valentino. f  aramount   8  reels.  ..Aug.  19 

Broadway  Rose  Mae  Murray  Metro   8  reels ...  Sept.  It 

Bull  Dog  Couraga  Special  Cast  Aywon-S.  R.  5  feels  

Caught  Bluffing  Frank    Mayo  Universal    5  reels.  .. Sept.  23 

Confidence   Herbert  Rawlinson. Universal   5  reels. .  .Sept.  (0 

Crusader,  The  William  Rassell  Fox   5  reels  

IDangerous  Adventure ...  Grace  Darmond  ..Warner  Bros.   7  reels  Dec.  0 

Deserted  at  the  Altar. .  Special  Cast  Phil  Goldstone-S.  R.  7  reels  Oct.  J 

Down    to    the    Sea  in 

Ships   Coartot-McKee  ...Elmer  Clifton   11  reels.. Dec  2 

Sternal  Flame,  The  Norma  Talmadge .. First  National  7  reels. .. Sept.  23 

Face  to  Face  Marguerite  Marsh. .  Playgoers   5  reels ...  Sept.  16 

.Fightin'  Devil  Olin  Francis   Sanford-S.  R  5  reels  

Fighting  Guide,  The.  ...  William  Duncan  ..Vitagraph  5  reels.  ..Aag.  26 

Five  Dollar  Baby  Viola    Dana  Metro  6  reels... June  17 

Fools  of  Fortune  Marg.  de  la  Motte.Amer.    Releasing. ...  5  reels.  ...  Aag.  19 

Fool  There  Was,  A  Special  Cast  Fox   5  reels.  . .  July  25 

Galloping  Kid,  The  Hoot  Gibson  Universal   5  reels  ...  Sept.  16 

Girl's  Desire,  A  Alice  Calhoun  Vitagraph   5  reels.. .  .Aag.  26 

.Grandma's  Boy  Harold  Lloyd  Asso.  Bxnibitors  S  reels ...  .July  15 

'Hands  of  Nara,  The. ...Clara  K.  Young. ..  Metro   6  reels... Aug.  19 

Her  Gilded  Cage  Gloria  Swanson.  Paramount   6  reels ...  Aug.  12 

is  a  Mother  to  Blame. .  Carolyn  Larkins. . .  Model-S.    R.  5  reels  

Isle  of  Doabt,  The  Wyndham  Standing  Playgoers   5  reels...  Sept  2 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices.  ..6  reels  Aug.  5 

Love  Is  An  Awful  Thing. Owen  Moore  Selxnick   S  reels.  .. Sept.  16 

Love's  Redemption  ....Special  Cast   C.  C.  Pictures-S.  R. .  5  reels  

Man  She  Brought  Back. Special  Cast  Playgoers   5  reels.  ..  Sept.  23 

Manslaughter   Thomas  Meighan. .  Paramount   9  reels ...  Sept.  SO 

Married  People  Mabel  Ballin  Hodkinson   6  reels      Aag  5 

Monte  Cristo  Special  Cast  Fox   5  reels  .  ..Apr  I 

Nero  Special  Cast  Fox   11  reels... June  3 

Nice  People  Special  Cast  Paramount   7  reels.  ..  Aug.  19 

Prisoner  of  Zenda,  The.. Special  Cast  Metro   t  reels. ..May  6 

Queen    of     the  Moulin 

Rouge   Martha  Mansfield.  .Amer.  Releasing  7  reels...  Aug.  19 

Rich  Men's  Wives  Special  Cast  Al  Llchrman  Corp.. 7  reels  Sept.  2 

Secrets  of  Paris  Special  Cast  Affiliated-S.  R  6  reels  Oct.  28 

Sign  of  the  Roae  George  Bebaa  ....Amer.  Releasing  ...6  reels... Aug.  5 

Siren  Call,  The  Dorothy  Dalton .  .  .  Paramount   6  reels ...  Sept.  SO 

Skin  Deep  Sills-Vidor   First   National  7  reels ...  Sept.  30 

Slim   Shoulders  Irene   Castle.  Hodkinson   6  reels.  ..  July  8 

Snow  Shoe  Trail,  The. .  .Jane  Novak  Film  Book.  Office*.  .6  reels. .  .Sept.  23 

Storm,  The...  House  Peters  Universal  .  . . .  8  reels.  . .  July  i 

Timothy's  Quest   Special  Cast  Amer.   Releasing  6  reels ...  Sept.  23 

Top  O'  the  Morning. ...  Gladys  Walton. ...  Universal   5  reels.  ..  t  ept.  9 

Valley  of  Silent  Men...  Alma  Rubens  Paramount   6  reels ...  Sept.  9 

Veiled  Woman,  The. ...  Marguerite  Snow. ..  Hodkinson   5  reels ...  .June  24 

West  of  Chicago  Charles  Jones  Fox   5  reels.  .  ..Aag.  26 

While   Satan   Sleeps. ...  Jack  Holt  Paramount   6  reels...  July  8 

White    Hell  ..Richard  Travera. ..  Aywon-S.  R  5  reels..  May  27 

WUdneaa  of  Youth  Special  Cast  Graphic-8.  K  7  reels. .  .Sept.  1 

Woman's  Woman,  A. ...Mary  Alden  Allied  Prod,  ft  Dist.,8  reels ...  Sept.  30 

Yoeemite  Trail.  The  Dustin  Farnnm  Fox   5  reels ...  Sept.  30 


OCTOBER 


Feature 


Star 


Distributed  By 


Length  Reviewed 


Above  AU  Law  Special  Cast  Paramount   7  reels  Aag.  S 

Affinities   Bowers-Moore    ....Hodkinson   S  reels... Jan.  20 

Bells  of  San  Juan  Charles  Jones  Fox   5  reels  Oct.  28 

Beware  of  the  Law  Marjorie  Payne. ...  Jawitx-S.  R.  5  reels  Oct.  21 

Bond  Boy,  The  Rich.  Barthelmess.. First    National  7  reels.. .Oct.  21 

Boomerang    Justice  George  Larkin  Aywon-S.  R  5  reels... Aug.  19 

Bootlegger's   Daughter. .  Bennett-Niblo   ....Playgoers   5  reels. ..Oct.  14 

Broad  Daylight  Malhall-Wilson  ...Universal   5  reels  Nov.  4 

Broadway  Madonna,  The.  Dorothy  Revier . . . .  Film  Book.  Offices... 6  reels. .  ..Nov.  11 

Burning  Sands  Hawlev-Sills  Paramount   7  reels. .. Sept.  16 

Calvert's  Valley  John  Gilbert  Fox  5  reels  Oct.  21 

Cowboy  and  the  Lady.  Minter-Moore  Paramount   S  reels...  Nov.  25 

Crimson  Clue   Special  Cast  Chaplin  Classics  5  reels  

Crow's    Nest  Jack    Hoxie  Aywon-S.  R  5  reels.. .Dec.  2 

Dawn  of  Revenge  Richard  T  ravers. ..  Aywon-S.  R  5  reels...  Dec.  9 

Do  and  Dare  Tom  Mix  Fox   5  reels  Oct.  7 

Douglas     Fairbanks  in 

Robin  Hood   Douglas  Fairbanks.  United  Artists   10  reels  .Oct.  28 

Bast  Is  West  Con.  Talmadge.  ...  First    National  8  reels.  .  .Sept  9 

Face  in  the  Fog,  The.  .  Lionel  Barrymore ..  Paramount   6  reels..  Oct.  14 

Forget-Me-Not   Special  Cast  Metro   6  reels... Jury  29 

Fortune's  Mask   Earle  Williams  ...Vitagraph  5  reels. ..  Sent  9 

Ghost  Breaker,  The.       Reid-Lee   Paramount   5  reels... Sept  IS 

GirlWho  Ran  Wild.  The.  Gladys  Walton  Universal   5  reels  Oct  14 

Head  Hunters  of  South 

Seas   Asso.  Exhibitors  5  reels.... Oct  7 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels... Aug.  12 

Hoand  of  Baskervilles. ..  Eille  Norwood  Film  Book.  Offices.  .6  reels.  .  .Sept.  23 

How  Women  Love  Betty  Blythe   B.  B.  Prod.-S.  R  6  reels... Aug.  26 

Hainan   Hearts  House  Peters  Universal   7  reels.  ..  .July  8 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices..  6  reels  Oct  28 

June  Madness  Viola    Dana  Metro   6  reels...  Oct  7 

Light  in  the  Dark,  The.. Hope  Hampton. ...  First    National  6  reels... Sept  9 

Little  Wildcat   Alice  Calhoun   Vitagraph  5  reels... Sept  16 

Lone  Hand,  The  Hoot  Gibson  Universal   5  reels  .  .Oct.  21 


Lung  Chance,  The  Special  Cast  , 

Lorna    Doone   Special  Cast  

Man  Wanted   Arthur  Housman.  . 

Man  Who  Played  God..  George  Arliss   

Mixed  Faces   William  Rassell  

Old  Homestead,  The.  ..  Theodore  Roberts. 

One  Night  in  Paris  Special  Cast  

Pals  c(  the  West  Special  Cast  

Peaceful  Peters   Wm.  Fairbanks  .  . . 

Pink    Gods..  Daniels-Kirkwood  , 

Plaything  of  an  Emperor  Special  Cast   

Qulncy  Adams  Sawyer.  .Special  Cast  

Rags  to  Riches  Wesley  Barry  

Remembrance   Special  Cast  

Rogue's  Romance,  A...  Rodolph  Valentino. 

Sherlock   Holmes  John  Barrymore... 

Tailor  Made  Man,  A  Charles  Ray  

They're  Off   Special  Cast   

Thundering  Hoofs   Peggy  O'Day 

Till  We  Meet  Again  Special  Cast  

To  Have  and  To  Hold. .  Compson-Lytell  ... 

West  vs.   East  Pete  Morrison  .... 

What  Fools  Men  Are. . .  Faire  Binney   

When  Danger  Smiles. ..  William  Duncan  .. 
When  the  Desert  Calls. .  Violet  Heming.... 

White  Shoulders  K.  MacDonald  

Without  Compromise  . .  William  Farnam  . . 

Wolf  Law   Frank  Mayo  

Woman  He  Loved,  The.Wm.  V.  Mong  

Woman  Who  Fooled 

Herself  Allison-Ellis  

Youth  Must  Hsve  Love.  Shirley  Mason...., 
Youth  to  Yoath  Special  Cast  


Universal   5  reels..  .Oct,  7 

First    National  6  reels... Oct  22 

C.  C.  Pictures-S.  R...  5  reels  

United  Artists   6  reels. .  .Sept  16 

Fox   5  reels.  .  ..Oct,  14 

Paramount   7  reels. .  ..Oct.  14 

Playgoers   5  reels  Oct  14 

C.  C.  Pictures-S.  R.. .  5  reelr  

Arrow-S.  R.  S  reels... Nov.  4 

Paramount   7  reels .  . .  .  Oct  ) 

J.  A.  Levinson-S.  R.6  reels.  ..Oct  21 

Metro   6  reels. . . .  Dec  9 

Warner  Bros.-S.  R..  .  7  reels... Oct  7 

Goldwyn   6  reels  Sept  t 

Vitagraph   5  reels... Sept  22 

Goldwyn   7  reels.... May  20 

United  Artists   S  reels.  ..Aag.  19 

Anchor-S.  R.   S  reels... Mar.  18 

Anchor-S.  R.   5  reels  

Asso.  Exhibitors. ... 6  reels. .  ..Oct  14 

Paramount   7  reels... Oct  22 

Sanford-S.  R  S  reels... Jan.  6 

Amer.  Releasing  ....  6  reels. . .  Dec  9 

Vitagraph  5  reels .  . .  Oct  22 

Amer.  Releasing  6  reels... Dec  2 

First   National  6  reels  Nov.  4 

Fox   5  reels... Nov.  4 

Universal   5  reels.  ..Oct  29 

Amer.  Releasing  6  reels... Sept  16 

Asso.  Exhibitors  I  reels. .  ..Nov.  2S 

Fox  5  reels. .  ■  Sept  23 

Metro   (  reels... Oct  22 


NOVEMBER 


Feature 


Star 


Distributed  By 


Length  Reviewed 


.Alice  Brady  Paramount   6  reels. 

,  .Herbert  Rawlinson.  Universal   5  reels.. 

Beautiful  and  Damned. .  Marie  Prevost  Warner  Bros.-S.  R...7  reels. 


Anna  Ascends 
Another  Man's  Shoes. 


Boss  of  Camp  Foar. 
Brawn  of  the  North. 
Breaking  Home  Ties. 


.Charles  Jones  ....Fox   5  reels.. 

,  .  Strongheart  (dog).  First  National   8  reels... 

..Special  Cast  Asso.  Exhibitors  6  reels.. 

Brothers  Under  the  Skin. Special  Cast  Goldwyn   6  reels.. 

Challenge,  The   Dolores  Cassinelli.. Amer.  Releasing  ...5  reels.. 

Clarence   Reid-Ayres-McAvoy Paramount   6  reels.. 

Dr.  Jack   Harold  Lloyd  .  . .  .  Pathe   5  reels.. 

Famous  Mrs.  Fair,  The.  Special  Cast   Metro   6  reels.. 

Flaming  Hearts   J.   B.  Warner  East  Coast-S.  R  5  reels.. 

Good  Men  and  True.  ...  Harry  Carey  Film  Book.  Offices.  .6  reels... 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels.. 

Heart  of  Lincoln  Francis  Ford   Anchor-S.  R  5  reels.. 

Hungry  Hearts   Special  Cast  Goldwyn   7  reels.. 

Impossible  Mrs.  Bellew.  Gloria  Swanson.  ...  Paramount   7  reels... 

Jilt,  The  Special  Cast  Universal   5  reels.. 

Lavender  Bath  Lady..  Gladys  Walton. ..  .Universal   5  reels.. 

Lights  of  New  York  Special  Cast  Fox   

Love  Gambler,  The....  John  Gilbert   Fox   5  reels.. 

Man  and  the  Moment ...  Special  Cast  Playgoers   5  reels.. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan ..  Paramount   7  reels.. 

Man  Who  Waited,  The.  .Special  Cast  Playgoers   5  reels. . 

My  Friend  the  Devil ...  Special  Cast  Fox     ; .  .  •  9  reels .  . 

Night  Life  in  Hollyw'd .  Special  Cast   Arrow-S.  R  6  reels.. 

Oliver  Twist   Jackie  Coogan  ....First  National   8  reels.. 

One  Week  of  Love  E.  Hammerstein.  ..  Selxnick   7  reels.. 

On  the  High  Seas  Dalton- Holt   Paramount   5  reels.. 

Pawned   Tom  Moors  Selxnick   5  reels.. 

Peg  O'  My  Heart  Laurette  Taylor. ..  Metro   6  reels.. 

Pride  of  Palomar,  The. .  Special  Cast  Paramount   7  reels.. 

Ridin'  Wild  Hoot  Gibson  Universal   5  reels.. 

Shadows   Special  Cast   Al  Lichtman  Corp..  7  reels.. 

Shirley  of  the  Circus. ..  Shirley  Mason  Fox   5  reels.. 

Sin  Flood.  The  Special  Cast  Goldwyn   7  reels.. 

Storm  Girl.  The  Peggy  O'Day   Anchor-S.  R  S  reels.. 

Stranger  of  the  Hills. ..  Special  Cast   Anchor-S.   R  4  reels.. 

Streets  of  New  York.  ..  Special  Cast   Arrow-S.  R  7  reels.. 

Super  Sex,  The  Robert  Gordon  ...Amer.  Releasing  ...6  reels.. 

Superstition   Special  Cast  Lee-Bradford-S.  R... 5  reels.. 

Tess    of    the  Storm 

Country   Mary  Pickford  ...United  Artists   10  reels. 

Thelma   Jane  Novak  Film  Book.  Office.  ...6  reels.. 

Tom  Mix' in' Arabia  Tom   Mix  Fox   5  reels.. 

Trifling  Women  Special  Cast  Metro   8  reels.. 

Under  Two  Flags  Priscifla  Dean  Universal   8  reels.. 

While  Justice  Wslts  Dustin  Farnum  ...Fox   5  reels.. 

Who  Are  My  Parents?. .  Special  Cast  Fox   10  reels. 

World's  a  Stage,  The..  Dorothy  Phillips. ..  Principal  Pict.-S   R.  6  reels.. 

You  Never  Know  Earle  Williams  ...Vitagraph   5  reels.. 

Young  Rajah,  The  Rodolph  Valentino. Paramount  8  reela.. 

DECEMBER 


Nov.  25 
Nov.  11 
Dec  2S 
Dec  2 
Nov.  25 
Dec  2 
Nov.  4 

Oct  28 

.Jan.  6 


.Nov.  IS 
Oct  28 


Nov. 
.Nov. 
Dec. 


Nov.  25 


Nov.  18 


Nov  11 

Sept.  2 

Nov'  '  4 
Nov.  It 
Oct  14 
Nov.  18 
Dec.  22 
.  Dec  2 
Nov  25 
Nov.  11 
Nov  25 
.Jan  21 


.Nov.  11 
•  Dec  t 


.Nov  J  3 
.  Dec.  2 
.Nov.  11 
.Oct  14 

Oct  T 
.Dec  9 
. Sept  2 
..Dec  2 

Nov  18 
..Nov.  18 


Fratore  Star 

All  Night   Valentino-Myers 

All   the    Brothers  Were 

Valiant  Soecial  Cast  ... 

Altar   Stairs,   The  Frank  Mayo  ... 


Distributed    By        Length  Reviewed 

.  Universal   5  reels  


.  Metro  .  . . 
.  Universal 


 6  reels. .  .Jan.  13 

 5  reels . . .  Dec  t 


750 


Motion  Picture  News 


American  Toreador,  The.  Special  Cast   Anchor-S.  R  4  reels.. 

Back  Home  and  Broke. .  Thomas  Meighan  .Paramount   6  reels... 

Barriers  of  Polly  Special  Cast  Aywon-S.  R   8  reels.. 

Bill  of  Divorcement,  A.. Constance  Binney  .Asso.  Bxhib  6  reel*.. 

Blind  Bargain,  A  Lon  Chancy  Goldwyn  i  reels.. 

Broken  Chains   Colleen  Moore  .  ...Goldwyn  6  reels.. 

Bull  Dog  Drummond. . .  Black  well-Greeley  .  Hodkinson  5  reels... 

California  Romance,  A..  John  Oil  Bert  Pox   S  reels.. 

Captain  Fly-By-Night  ..Johnnie  Walker  ..Film  Book.  Offices. .  4  reels.. 

Catch  My  Smoke  Tom  Mix   Fox   5  reels... 

Conquering  the  Woman. Florence  Vidor  ...Asso.  Bxhib  6  reels.. 

Dangerous  Came,  A.... Gladys  Walton  ...Universal   5  reels.. 

Danger  Point,  The  Carmel  Myers  Amer.  Releasing  ...Creels... 

Daughter  of  Luxury,  A.Agnes  Ay  res   Paramount   S  reels... 

Duty  First   Pete  Morrison  . . . .  Sanford-S.  R  5  reels.. 

Rbb  Tide   Lee-Kir kwood  ....Paramount   7  reels.. 

Environment   Special  Cast   Principal  Pict-S.  R..  6  reels.. 

Finger  Prints   Special  Cast   Hyperion  Pict.-S.  R.,5  reels.. 

Forsaking  All  Others.  . Moore-Landis  Universal   5  reels... 

Great  City,  The  Special  Cast  Amer.  Releasing  ...  7  reels. . 

Great  Night,  The  William  Russell. . .  Fox   5  reels... 

Heroes  of  the  Street. . .  Wesley  Barry  ....Warner  Bros.   7  reels... 

Inner  Man,  The  W.  Standing   Playgoers   6  reels... 

Jazzmania   Mae  Murray   Metro   6  reels.. 

Just  a  Song  at  Twilight. R.  Barthelmess  Prod.  Security  5  reels.. 

Kentucky  Derby,  The. .. Reginald  Denny  ..Universal  6  reels... 

Kingdom  Within,  The.. Pauline  Starke  ...Hodkinson   6  reels.. 

Love  in  the  Dark  Viola  Dana   Metro   6  reels... 

Marriage  Chance,  The.. Special  Cast   Amer.  Releasing  ...6  reels... 

Minnie   L.  Joy-Matt  Mo.ore First  National   7  reels... 

Omar  the  Tentmaker. . .  Guy  Bates  Post...  First  National   8  reels.. 

One  Exciting  Night. ...  Special  Cast   United  Artists    ....10  reels. 

One  Wonderful  Night. .  Herbert  Rawlinson.  Universal   S  reels.. 

Only  a  Shop  Girl  Special  Cast  C.  B.  C.-S.  R  7  reels.. 

Orphan  Sally  Lee-Bradford-S.  R.  Special   Cast  5  reels.. 

Outcast   Elsie  Ferguson  ...Paramount  6  reels.. 

Pawn  Ticket  HQ  Shirley  Mason  Fox   5  reels.. 

Prince  and  Pauper  Tibi  Lubin   Amer.  Releasing  ...6  reels... 

Riders  of  the  Law  Jack    Hoxie  Aywon-S.  R  5  reels.. 

Sheriff  of  Sun-Dog,  The.Wm.  Fairbanks  . . .  Arrow-S.  R  5  reels.. 

Singed  Wings   Bebe  Daniels  Paramount   8  reels.. 

So  This  Is  Arizona  Special  Cast   W.  M.  Smith-S.  R..6  reels.. 

Strangers'  Banquet,  The. Special  Cast   Goldwyn  7  reels. 


..Jan.  6 

.  Jan.'  20 
Dec.  1 
Dec  16 
Nov.  24 
Dec.  23 
Dec  30 
.Jan.  13 
Dec.  30 
Dec.  30 
Nov.  18 
Dec.  16 


,  Amer.  Releasing  ...  6  reels . 


That  Woman  Catherine  Calvert 

Thorns    and  Orange 

Blossoms   Special  Cast   Al  Lichtman  Corp..  7  reels.. 

Unconquered,  The  Maciste   Aywon-S.  R  7  reels.. 

When  Love  Comes  Helen  J.  Eddy....  Film  Book.  Offices..  6  reels.. 

Woman  Conquers,  The. .  Kath.  MacDonald..  First  National   5  reels.. 


Dec.  i 
Dec.  23 

Dec*  16 

Dec!'  16 
Dec.  23 
Dec.  9 


Nov.  4 

Dec.  30 

Nov.  25 

Nov.  25 

Dec.  9 

Dec.  9 

Oct.  21 

Dec.  23 

Jan.  6 

Dec.  16 
Jan.  20 
Aug.  26 


Dec.  9 
Aug.  19 
Jan.  13 
Dec.  30 


Nov.  25 
Nov  4 
Dec.  16 


JANUARY 


Feature 

As  a  Man  Lives   

Bell  Boy  13  

Bohemian  Girl,  The  

Brass  Commandments  . . 
Canyon  of  the  Fools.... 

Christian,  The   

Dangerous  Age.  The  ... 
Darhng  of  the  Rich,  The. 

Dollar  Devils   

Flaming  Hour,  The. . . . 

Flash,  The  

Flirt,  The   

Foolish  Twins  

Footlight  Ranger,  The.. 

Fury   

Garrison's  Finish  

Ghost  Patrol,  The  

Gjmmie  

Hero,  The   

Kick  In  

Kindled  Courage   

Little    Chmrch  Around 

the  Corner   

Making  a  Man  

Making  Good   

Malcolm     Strauss'  8a 

lome  

Man's  Size  

Milady   , 

Missing  Millions   

Money,  Money,  M.oney.. 
Power  of  a  Lie,  The.. 

Scarlet  Car,  The  

Second  Piddle   

Sister  Against  Sister... 

Solomon  in  Society  

Third  Alarm,  The  

Thirty  Days   

Three  Who  Paid  

Vengeance  of  the  Deep. 
Village  Blacksmith,  The. 
Voice  from  the  Minaret. 

Wasted  Lives   

Wheel  of  Fortune,  The. 

While  Paris  Sleeps  

World's  Applause,  The.. 


Star 

Special  Cast  .... 
Douglas  MacLean 

Special  Cast   

William  Farnnm  . 

Harry  Carey   

Special  Cast   

Special  Cast 

Betty  Blythe   

Special  Cast  

Frank  Mayo  

Special  Cast  

Special  Cast   

Terry  Twins  

Charles  Jones 
R.  Barthelmess  .  . . 
Jack  Pickford 

Graves-Love   

Chadwick-Glass  . . 
Special  Cast  ..... 
Compson-Lytell  . . . 
Hoot  Gibson   


Distributed    By        Length  Reviewed 


Amer.  Releasing   ...  6  reels. 

First   National   4  reels. 

Amer.   Releasing    ...6  reels. 

Fox  

Film  Book.  Offices..  6  reels. 

Goldwyn   9  reels.  . 

First   National     ....7  reels.. 

B.  B.  Prod.-S.  R  6  reels. 

Hodkinson   6  reels. . 

Universal   5  reels. 

Aywon-S.  R  5  reels. 

Universal    8  reels. 

Lee-Bradford-S.   R. .  5  reels. 

Fox   5  reels. 

First  National   9  reels.. 

Allied  Prod.  &  Dist.8  reels 

Universal   5  reels.. 

Goldwyn   6  reels. 

Al  Lichtman  Corp.  .  7  reels. 

Paramount   -  ■  

Universal   5  reels. 


.Dec.  23 


.Feb.  3 
.Jan.  20 
. I >ec.  9 
.  Feb.  3 
.Feb.  3 
.Jan.  6 


.Dec.  30 

.  Feb.  '  3 

Jan.  27 

Pec.  30 

.Jan.  27 

.Jan.  20 

Jan.  20 

.Dec.  16 

.Jan.  13 


Claire  Windsor 
Jack  Holt 
Pete  Morrison  . 


.  Warner  Bros  6  reels . 

.  Paramount   5  reels 

.  Sanford-S.  R  5  reels. 


Diana  Allen   

William  Russell  .. 

Special  Cast   

Alice  Brady   

K.  MacDonald  . . . 

Special  Cast   

Herbert  Rawlinson 

Astor-Hunter   

Marie  Doro  

Wm.  H.  Strauss. . . 

Ralph  Lewis  

Wallace  Reid  

Dustin  Farnnm  . . . 

Special  Cast   

Special  Cast   

Norma  Talmadge.  . 
Richard  Wayne  . . . 
Grace  Darmond  .  . . 

Lon  Chaney   

Bebe  Daniels   


Geo.  Wiley-S.  R  6  reels 

Fox    5  reels. 

Amer.  Releasing  ....6  reels. 

Paramount   6  reels.. 

First   National   6  reels. 

Universal   5  reels. 

Universal   5  reels. 

Hodkinson   6  reels. 

Lee-Bradford-S  R. ..5  reels. 
Amer.  Releasing  ...6  reels. 
Film  Book.  Offices..  7  reels. 

Paramount   5  reels. 

Fox   5  reels. . 

Amer.  Releasing   

Fox   8  reels. 

First   National   7  reels. 

Second    National    ...5  reels. 

Anchor-S    R  5  reels. 

Hodkinson   5  reels. 

Paramount   7  reels. 


.Dec  30 


Per  30 
Feb.  3 
.Sept  30 

.Jan.  13 
.Jan  20 
.Jan.  20 

•  Jan.  13 

.Dec.  23 
.Dec 

.Jan.  i 

.  Nov"  is 
..Feb.  3 
.Dec.  30 

.Jan.  27 
Jan.  13 


FEBRUARY 


Feature 

Adam's  Rib   

Brass   

Daddy   

Dark  Secrets  

Drums  of  Fate.  . . . 
First  Degree,  The. 
Flame  of  Life,  The 
Gentlemen   from  America 
Girl  I  Loved,  The. . 

iava  Head   
■act  of  Luxury  

Look  Your  Best.  . . 
Love  Letter,  The.  .  . 
Man  Alone,  The. . . . 

Man  of  Action,  A  

Mighty  Lak'  a  Rose  

Modern  Matrimony  .. 
My  American  Wife  


Star 

Special   Cast  .... 

Monte  Blue   

Jackie  Coogan  . . . 
Dorothy  Dalton  . 
Mary  M.  Minter. 

Prank  Mayo  

Prist  ilia  Dean  . . . 
Hoot  Gibson 

Charles  Ray  

Special  Cast  

Glenn  Hunter 
C.  Moore-Moreno. 
Gladys  Walton  .  . 
Hobart  Bosworth. 
Douglas  MacLean 
Dorothy  Mackaill. 
Owen  Moore 
Gloria  Swanson  .  . 


Distributed  by      Length  Reviewed 


.  Paramount 
.  Warner  Bros 
.  First  National 
.  Paramount 

Paramount 

.Universal   

.Universal   

Universal  

United  Artists. 

Paramount  .  .  .  . 
.  Hodkinson  . . . 
.  Goldwyn 
.  Universal  . 
■  Anchor-S.   R.  . 
.  First  National 
.  First  National 

.  Selznick   

.  Paramount   .  . . 


.8  reels  

.  6  reels.  . . .  Jan.  27 
Jan.  27 


.  5  reels. 
.7  reels. 

5  reels  

9  rer's.  .  ..Jan.  27 
.8  reels   


Net,  The   

Nobody's  Money  

One  Million  in  Jewels.  .. 

One  Moment's  Tempta- 
tion   

Pilgrim,  The   

Poor  Men's  Wives  

Prisoner,  The  

Rejuvenation   

Web  of  the  Law,  The... 

What  a  Wife  Learned.. 

When  Knighthood  Was 
in  Flower   

Wife  in  Name  Only  


Special  Cast   Fox   

Jack  Holt   Paramount   6  reels.  ...Jan. 

Mac  Go  wan- Holmes.  Amer.  Releasing  ...6  reels  


2? 


Special  Cast   Second  National  ....5  reels  

Charles  Chaplin...  First  National....    5  reels.  ..  .Jan.  27 

Special  Cast   Al  Lichtman  Corp  

Herbert  Rawlinson. Universal   » 

Special  Cast   Amer.  Releasing  » 

Special  Cast   Amer.  Releasing  

Special  Cast   First  National  

Marion  Davies  ...Paramount   12  reels.. Sept.  30> 

Special  Cast   Amer.  Releasing   

MARCH 

Feature  Star  Distributed  by      Length  Reviewed 

Adam  and  Eva  Marion  Davies  ....Paramount  

Are  You  a  Failuree  Special  Cast   Al  Lichtman  Corp  

Bolted  Door,  The  Frank  Mayo  Universal  5  reels  

Covered  Wagon,  The. ..  Special  Cast   Paramount  

Driven   Special  Cast   Universsal  6  reels. ...  Dec.  9 

Leopardess.  The   Alice  Brady   Paramount  

Lost  and  Found  Special   Cast   Goldwyn   

Mad  Love  Pola   Negri   Goldwyn  

Main  Street   Monte  Blue   Warner  Bros.-S.  R..8  reels  

Ne'er  Do  Well,  The. ...  Thomas  Meighan.  .  Paramount   

Nth  Commandment,  The.  Special  Cast   Paramount  

Racing  Hearts   Special  Cast   Paramount  

Rupert  of  Hentzau  Special  Cast   Selznick  

White  Flower,  The  Betty  Compson  ...Paramount   


jiuiiiiiiiiuiiiimimiiiiuiiuiiiinuiiiaiuiiii 


Comedy  Releases 


F.imunnwnmmiMnuiHiauioniniiiimian^^ 


5  reels. 

5  reels. 


S  reels... Jan.  IS 


Accidental  Wealth   

Agent,  The   

All  At  Sea  

All  Wet  

Alarm,  The   

Aladdin,  Jr  

American  Plan   

Baby  Show  in  Squirrel. 

▼ille  

Balloonatic,  The   

Best  Cellar,  The  

Be  Yourself  

Big  Flood,  The  

Big  Scoop,  The  

Blaze  Away   

Biases  

Bone  Dry  

Bow  Wow   

Boy  and  the  Bear,  The. . 

Boyhood  Days   

Bridle-Groom*   

Broadcasting  

Bully  Pair,  A  

Bumps  and  Thumps  

Cabby,  The  

Casey  Jones,  Jr  

Champeen,  The   

Chased  Bride,  The  

Cheating  the  Cheater... 
Chewing  Gem  Industry - 

Chicken  Dressing   

Chicken  Parade,  The  

Choose  Your  Weapons. . 

Chop  Suey   

Christmas   

City  Chap.  The  

Cobbler,  The   

Cold  Turkey   

Counter  Jumper,  The . . . 

Court  Plastered   

Crash   

Cupid's  Elephant   

Cured   

Cyclist,  The   

Dandy  Dan  . .  •  

Day  Dreams   

Devilish  Dragon,  The. . 

Diary  of  a  Nut  

Dig  Up  

Dog  Gone  Day,  A  

Dog's  Paradise,  A  

Doing  'Em  Good  

Don't  Say  Die  

Double  Tronble  

Down  in  Dixie  

Dumb  Waiters,  The.... 

Easy  Pickin'   

Educator,  The  

Egg,  The   

Electric  House.  The. . 
Blephsnt's  Trunk,  The 
Enchanted  Fiddle,  The.. 
Entertaining  the  Boss. 
Fable  of  Hated  Rivals. 

Fsce  the  Camera  

Faint  Hearts  

Fair  Week  

Fallen  Archers   

Farm  Follies  

Fearless  Fido  

Fire  Fighter,  The.... 

"ire  Fighters  

Fire  the  Fireman  


Neely  Edwards. . . .  Universal   1  reel. . 

Larry  Semon   Vitagrapn   ..  i  reels. 

Smith- Williams  ...C.  B.  C.-S.  R  2  reels. 

Al  St.  John  Fox   2  reels. 

AL  St.  John   Fox   2  reels. 

Lewis  Sargent  ....Universal   1  reel.. 

Lee  Moran  Universal   2  reels. 


Buster  Keaton  . . . 
Neely  Edwards  . . 

Neal  Burns   

Aesop's  Fables  . . . 
Johnny  Jones 

Paul  Parrott   

Lige  Conley  

Paul  Parrott  

Louise  Fazenda  . 
Aesop's  Fables  . . 
Buddy  Messinger. 
Smith- Williams  . . 
Johnny  Jones  ... 

Molina   

Mutt  &  Jeff  Cart* n 
Lorraine-Maude  . . 
Lige  Conley  .... 

Children   

Neal  Burns  

Aesop  Fables  .... 
Mutt  ft  Jeft  Cart'n 
Earl  Hurd  Cart'n. 
Jimmy  Aubrey  . . . 
Bobby  Vernon 
Dorothy  Devore  . . 
Carter  DeHavens  . 

Al.  St.  John  

Children   

Matt  ft  Jeff  Cart'n 

Larry  Semon   

Mutt  ft  Jeff  Cart'n. 
Jimmie  Adams  . . . 

Queenie  (horse)  . 
Clyde  Cook   


Buster  Keaton 
Sard's  Almanac 


Snub  Pollard  

Lewis  Sargent  .... 
Aesop's  Fables.... 
Neely  Edwards  ... 

Paul  Parrott   

Lee  Kids  

Mutt  ft  Jeff  Cart'n. 
Smith-Williams  ... 

Jack  Richardson  . . 
Lloyd  Hamilton  . . 

Stan  Laurel   

Buster  Keaton 
Aesop's  Fables  ... 

Aesop  Fables  

Carter  DeHavens  . . 

Aesop's  Fables  ... 

Paul  Parrott   

Murray  -  Anderson- 

McKee   

Paul  Parrott   

Mutt  ft  Jeff  Cart'n: 


Lee-Bradford-S.  8..  1  reel  

First  National   2  reels  

Universal    1  reel  

Educational   2  reels  Jan.  20 

Pa  the     2/1  reels  

Pa  the   2  reels...  Nov.  25 

Pathe   1  reel  Dec.  2 

Educational   2  reels  Nov.  4 

Pathe   1  reel  Oct.  14 

First  National   2  reels  

Psthe   2/3  reels  

Universal   2  reels  

C.  B.  C.-S.  R  2  reels  

Pathe   2  reels.. .Oct.  21 

Universal   1  reel  

Fox   V,  reel  

Universal   f  reels  

Educational   ..2  reels.  .  ..Jan.  20 

Pathe  2  reels  Feb.  3 

Educational   ....        2  reels     .  Dec  2 

Pathe  2/3  reel.  .  .Feb.  3 

Fox    ■-,  reel  

Educational   1  reel  

Vitagraph    2  reels . . .  Sept.  2 

Educational    2  reels... Nov.  11 

Educational   2  reels... Nov.  u 

Film  Book.  Offices .  2  reels . . .  Dec.  3a 

Fox    2  reels  

Pathe  2  reels  

Fox    '4  reel  

Vitagraph   2  reels  

Fox   ¥>  reel  

Educational   1  reel.... Nov.  It 

Fox    2  reels  

Universal    2  reels . . .  Nov.  4 

Fox    2  reels  

Fox   2  reels  

First  National   2  reels  

Educational   ....        1  reel  

Lee-Bradford-S     R    1  reel  

Pathe   2  reels... Jan.  29 

Universal    1  reel  

Pathe   2  3  reel  

Universal    1  reel  

Pathe   1  reel. 


Fox 

Fox   

C.  B.  C.-S.  B... 
East  Coast-3.  R 
Educational 

Metro   

First  National  . . 
Pathe  ... 


2  reels... Jan.  IS 

V,  reel  

.  2  reels  

2  reels. .  .Sept.  23 
2  reels... Dee  30 

2  reels  Feb.  3 

.2  reels... Nov.  4 
,2/3  reel.. Not.  4 


Pathe   2/3  reel. 

Film  Book.  Offices    2  reels.. -Jan.  20 

Pathe  2/S  reels  

Pathe  1  reel  

Hodkinson   2  reels  

Psthe  1  reel.  . .  .Dec.  2ft 

Fox   Yi  reel  


.  Aesop's  Fables 
.  Dan  Mason  . . . 

.Children  

.  Paul  Parrott . . 


Universal 

Psthe  

Film  Book.  Offices 
Psthe   

Pathe   


2  reels  

2/3  reel  

2  reels .  . .  Nov.  1 1 

2  reels  

2  reels... Dec.  29 


February  10,  1923 


751 


First  Flivver.  The  Sarg's  Almanac  ..Educational   1  reel  

Fisherman's  Jinx,  A  Aesop  Fables  Pathe   2/3  reel  

Flivver,  The  Paul  Parrott  Pathe  1  reel  Nov.  25 

Fool  For  Luck,  A  Lewis  Sargent  Universal   1  reel  

Foelish  Livea  Lee  Horan  Universal   2  reels  

For  Rent — Haunted   ...Johnny  Jones   ....Pathe   2  reels  

Fortune  Hunter,  The. ..  Aesop's  Fables  Pathe  2/3  reel..  Dec.  23 

Four  Orphans,  The  Murray  -  Anderson- 

McKee  Hodkinson   2  reels  

Fresh  Fish   Earl  Hurd  Cartoon. Educational   1  reel.... Oct.  7 

Fresh  Heir,  The  ,  Fox   2  reels  

Fresh  Kid,  The  Fox-Gregory  Universal   2  reels.. .Dec  9 

Friday,  the  13th  Aesop's  Fables  Pathe  2/3  reel  

Frog  and  Catfish,  The. .  Aesop's  Fables  Pathe   2/3  reel  

Ginger  Face  Johnny  Fox   Universal   2  reels  

Glad  Rags   Bull  Montana   Metro   2  reels  

Gliders,  The   Aesop  Fables  Pathe   2/3  reel  

Golf   Larry  Semon   Vitagraph   2  reels  

Golf  Bug,  The  Paul  Parrott   Pathe  1  reel  Oct.  28 

Good  Scout,  A  Educational   2  reels... Dec.  30 

Great  Pearl  Hunt,  The.. Lewis  Sargent  Universal   2  reels  

Harvest  Hands   Paul  Parrott   Pathe  1  reel  Nov.  IS 

Haunted  Castle,  The  Educational   1  reel  

Haunted  House,  The  Fox   2  reels  

Hazel  From  Hollywood.  Dorothy  Devore  ..Educational   2  reels.  ..  .Jan.  13 

Hee  Haw!  Trimble  ft  Maud .. Universal   1  reel  

Heeza  Liar  and  Ghost..  Hodkinson   1  reel  

Heeza    Liar's  Treasure 

Island    Hodkinson   1  reel  

Hello  Judge   Lee  Moran   Universal   2  reels  

Henpecked  Harry   Aesop  Fables  Pathe    ..:  2/3  reel.. .Oct.  28 

Henry's  Busted  Ro- 
mance Aesop's  Fables  Pathe   2/3  reel  

High  and  Dry  Clyde  Cook   Fox   2  reels  

High  Flyers  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

High  Power  Lige  Conley   Educational   2  reels... Dec.  t 

His  First  Job  Lewis  Sargent  ....Universal    1  reel.... Oct.  14 

Hoboes  de  Luxe  Neely  Edwards  ...Universal  1  reel  

Home  Made  Movies  Ben  Turpin  First  National  2  reel*  

Home   Plate,  The  Lee  Moran   Universal  2  reels  

Hook,  Line  and  Sinker..  Snub  Pollard  Pathe  2  reels...  Nov.  IS 

Hurry  Up  Educational   1  reel  


I'll  Take  Vanilla  Paul  Parrott  . 

In  Dutch   Bobby  Vernon 


..Pathe  1  reel  Dec 

. .  Educational   2  reels . . .  Dec. 


Jailed  and  Bailed  Paul  Parrott   Pathe   1  reel  

Jim  Jams   Mutt  ft  Jeff  Cart'n.  Fox   V»  reel  

Jungle  Romeo.  A  Snooky  Hodkinson   2  reels  

Just  a  Little  Late  Club, 

The  Second  National   ...1  reel  Dec.  30 

Just  Dogs  Universal   8  reels  

Keep  'Em  Home  Carter  DeHavens  ..  Film  Book.  Office.   .2  reels  

Kickin'  Fool,  The  Maude  (mule)  ....Universal   2  reels  

Kids  and  Skids  Lee  Kids  Fox   2  reels  

Landlubber,  The   Paul  Parrott   Pathe   1  reel  Sept.  23 

Laramie  and  Me  Leo  Maloney  Clark-Cornelius-S.  R.2  reels  

Lazy  Bones   Clyde  Cook  Fox   2  reels  

Let  'Er  Run  ..Dorothy  Devore  ..Educational   t  reels ...  Sept.  30 

Look  Out  Below  Lige  Conley  Educational   2  reels...  Aug.  IS 

Lot  O'  Bull  Molina   Universal   1  reel  

Love  Drops   Neely  Edwards  ...Universal   1  reel        Dec  9 


Man  Tracker   Leo  Maloney   Clark-Cornelias-S.  R 

Man  Who  Laughed,  TheAesops  Fables  Pathe   

Matinee    Idles   Neely  Edwards  ...Universal   , 

Me  and  My  Mules  Qucenie  (horse)  ..Universal   , 

Model  Messenger,  A  Lewis  Sargent  Universal   

Mr.  Hyppo  Paul  Parrott   Pathe   

Mud  and  Sand  Stan  Laurel   Metro   

My  Hero   Lupino  Lane  Fox   

My  Mistake  Smith- Williams  ...C.  B.  C.-S.  R  

Mysterious  Hat,  The...  Aesop  Fables  Pathe   

N earing  the  End  Mutt  ft  Jeff  Cart'n.  Fox   

Newly  Rich   Snub  Pollard   Pathe   

New  Mama,  The  Smith-Williams  ...C.  B.  C.-S.  R  

No  Luck  Lloyd  Hamilton  . .  Educational   

Ocean  Swells  Neal  Burns  Educational   

Off  the  Earth  Neely  Edwards  ...Universal   

Ogling  Ogre,  The  Sarg's  Almanac  . . .  Educational   

Old  Sea  Dog,  The  Snub  Pollard  .  Pathe   

Once  Over   ..Jimmie  Adams   Educational   

Once  Over   Paul  Parrott   Pathe  

Once  to  Every  Boy  Lewis  Sargent  Universal   

One  Terrible  Day  Children   Pathe  

Ouch!   Jimmie  Adams  ...Educational   

Our  Gang   Children   Pathe  

Out  on  Bail  Paul  Parrott  Pathe   

Out  of  Place  AL  St.  John  Fox   

Out  o'  My  Way  Leo  Maloney  Clark-Cornelius-8.  R. 


2  reels  

2/3  reel  

1  reel  

reels  

reel  

reel.  ...Jan.  20 

reels  

reels  

reels  

2/3  reel  

yi  reel  

2  reels... Dec  9 

2  reels  

2  reels.  ...Jan.  13 

2  reels... Oct  18 

1  reel  

1  reel  

2  reels  

2  reels.  . .  Dec.  30 

1  reel  

1  reel  Oct.  28 

2  reels  

1  reel.  . .  .Jan.  20 

2  reels. .  .Nov.  4 

1  reel  

2  reels  

2  reels  


Pardon  My  Glove. 
Paste  and  Paper. . 

Peg  o'  the  Movies. 

Pirate^  The  

Pitter  Patter   

Please  Be  Careful. 

Poor  Fish,  A  

Pop  Tuttle,  Deteckative. 
Pop  Tuttle's  Clever  Catch 
Pop    Tuttle's    G  r  •  ■  s 

Widow   

Pop  Tuttle's  Long  Shot. 
Poo    Tuttle's  Movie 

Queen   

Pop   Tuttle's   Pole  Cat 

Plot   

Punctured  Prince,  A.. 
Puppy  Love   


reels... Sept  23 

reel  Jan.  13 

reels  


Bobby  Vernon  Educational   2 

Paul  Parrott  Pathe  1 

Baby  Peggy   Universal   2 

Lupino  Lane  Poz   2 

Jimmie  Adams  Educational   1 

 Pox   2 

 Fox   2 

Dan  Mason   Film  Book.  Offices.. 2 

Dan  Mason  Film  Book.  Offices  .  2 

Dan  Mason  Film  Book.  Offices.  .  2 

Dan  Mason   Film  Book.  Offices..  2 

Dan  Mason  Film  Book.  Offices.,  t  reels. ..  Sept.  16 


reel  Nov.  IS 

reels.  ..Sept.  SO 
reels  

reels...  Feb.  3 
reels  


reels. 

reels. 


Dan  Mason   Film  Book.  Offices. 

Bull  Montana  ....  Metro   

 Pox   


reels  

reels... Oct.  28 
reels  

Quiet  Street,  A  Children   Pathe   2  reels... Dec.  30 

Radio  Hound,  The  Brownie  (dog)  Universal   i  reels.    Oct.  7 

Rail  Birds   Neely  Edwards  ...Universal   1  reel.    .  . 

Railroading   Earl  Hurd  Cart'n. . Educational   1  reel  Dec.  ~2 

Raisin    and    a   Cake  of 

Yeast,  A   Aesop  Fables   Pathe  2/3  reel 

Ranch  Romeo,  The  Fox  ,  , . .  2  reels. . 

Red  Hot   Mutt  ft  Jeff  Cart'n  .Fox   V4  reel'.'.'.'.'.'.'.'.*." 

Rice  and  Old  Shoes  Carter  DeHavens  .. Film  Book.  Offices.. 2  reels..'* 

Rides  and  Slides  Pox   2  reels.'.' 

Riding  the  Goat  Mutt  ft  Jeff  Cart'n  .Pox   yi  reel.  .'.  '.!*.  " 


Ringer  For  Dad,  A  Carter  DeHavens. 

Ring  Tail  Romance,  A  

Rip  Snoring  Night,  A . . .  Lewis  Sargent 

Rob  'Em  Good  Bull  Montana  .... 

Rolling  Stone,  A  Aesop's  Fables  ... 

Romantic  Mouse,  The. ..  Aesop's  Fables  ... 
Rookies   Brownie  (dog)  . . . 

Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott   

Shiver  and  Shake.  Paul  Parrott   

Skipper's  Sermon,  The. .  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Pox-Maude. 

Soak  the  Sheik  Paul  Parrott   

Social  Error,  A  Murray -  Anderson- 

McKee  

Some  Family   Lee  Moran  

Some  Service  Neely  Edwards  

Speed  Boy,  The  Lewis  Sargent  

Speeder,  The   Lloyd  Hamilton  . . 

Spirit  of  '23,  The  Smith- Williams  ... 

Spuds   Lewis  Sargent   .  . . 

Squirrelville  Circus   

Squirrelville's  Family 

Album   

Steeplechase   Mutt  ft  Jeff  Cart'n. 

Steeplechaser,  The  Lige  Conley  

Step  Lively  Please  

Still  Going  Strong  Smith- Williams  ... 

Sting  'Em  Sweet  Brownie  (dog)  ... 

Stone  Age  Romeo,  A...  Aesop's  Fables  

Stung   Johnny  Jones  

Sweetie   Baby  Peggy   

Sweet  Thirteen  Gloria  Joy   

Tailor-Made  Chauffeur. . 

Tattle  Tail,  The  

Tea  N.  Tea  

Tenderfoot  Luck   

Terrible  Tree,  The  

Test,  The  

That  Son  of  a  Sheik  

Their  First  Vacation  

Their  Steady  Job  

Three    Hundred  Sixty- 
Five  Days  

Tin  Bronco,  The  

Toonerville  Topics  

Tough  Winter,  A  

Town  Terrors/;  The  

Troubles  on  the  Ark.... 

True  Blue  

Twin  Husbands  

Two  Explorers,  The  

Two  of  a  Trade  

Two  Slick  Traders  

Two  Trappers,  The  


Smith-Williams  . . 
Brownie  (dog)  . . 
Jimmie  Adams  .  . . 
Jimmy  Aubrey  . . 
Sarg's  Almanac  . . 
Leo  Maloney 

Neal  Burns   

Carter  DeHavens. 
Neely  Edwards  .. 

Snub  Pollard  .... 


Dan  Mason   

Snub  Pollard   . . 

Lee  Kids   

Aesop's  Fables  . . 
Queenie  (horse)  , 
Carter  DeHavens, 
Aesop's  Fables  . . 
Aesop's  Fables  . , 
Aesop's  Fables  . . 
Aesop's  Fables.. 


Film  Book.  Offices..  2  reels  

Educational   2  reel*  

Universal   1  reel  

Metro   2  reels  

Pathe  2/3  reels  

Pathe  2/3  reels  

Universal   2  reels ....  Feb.  3 

Pathe  2  reels... Dec.  2 

Universal   1  reel  Nov.  4 

Universal   1  reel  Oct.  21 

Educational   .2  reels... Oct.  14 

Universal   2  reels  

Pathe  1  reel  

Hodkinson   2  reels  . 

Universal   2  reels  

Universal   1  reel  

Universal   1  reel  

Educational   2  reels. .  .Sept.  23 

C.  B.  C.-S.  R  2  reels  

Universal   1  reel  

Lee-Bradford-S.  R...1  reel  

Lee-Bradford-8.  R...1  reel  

Fox   y2  reel  

Educational   2  reels  Oct.  J 

Fox   2  reels  

.C.  B.  C.-S.  R  2  reels  

.Universal   2  reels  

.Pathe   2/3  reel  

•  Pathe   2  reels... Jan.  19 

.Universal   2  reels  

.Film  Book,  Offices.. 2  reels  

.C.  B.  C.-S.  R  2  reels  

.Universal   2  reels  

.Educational   1  reel.... Jan.  13 

.Vitagraph  2  reels  

.Educational   1  reel  Feb.  3 

.Clark-Cornelius-S.  R.2  reels  

.Educational   2  reels ...  Sept.  23 

.Film  Book,  Offices..  2  reels. .  .Sept.  16 
.Universal   1  reel  

.Pathe  2  reels  Dec.  • 

.Fox   2  reels  

.Educational   2  reels  

.  Pathe  2  reels  

.Fox   2  reels  

•  Pathe  2/3  reel  

.Universal   2  reela  

•  Film  Book,  Offices. .  2  reels  Oct.  7 

.Pathe  2/3  reel  , 

.Pathe  2/3  reel  

•  Pathe  2/3  reel  

.Pathe   2/3  reels  


Unhappy  Husbands   Second  National   ...  1  reel. 

Uppercut,  The   Paul  Parrott   Pathe  ...1  reel. 


Waggin'  Tale,  A  Carter  DeHavens.  .  Film  Book.  Offices.. 2  reels  

Wanted — A  Story  Johnny  Jones  Pathe   2  reels... Dec.  16 

Washed  Ashore   Paul  Parrott  Pathe  1  reel  

Watch  Your  Wife  Paul  Parrott  Pathe   1  reel  Jan.  13 

Weak  End  Party,  The..  Stan  Laurel   Metro   2  reels  

Wedding  Pumps  Brownie  (dog)  ...  Universal   2  reels...  Oct.  28 

West  Is  Bsst  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

West  Is  Worst  Jack  Richardson. .. East  Coast-S.  S.....2  reels. .Sept.  S3 

Wet  Weather  Paul  Parrott   Pathe  1  reel  

When  Summer  Comes. .  Bevan-June   First  National   2  reels  

Where's  the  Parade?  Neely  Edwards  ...Universal   1  reel  

Whirl  Thru  Squirrelville  Lee-Bradford-S.  R...1  reel  

White  Blacksmith,  A...  Paul  Parrott  Pathe   1  reel....  Dec.  29 

Why  Worry   Billy  West  Smart  Films   2  reels  Dec.  2 

Wise  Bird,  The  Lee  Kids   Fox   2  reels  

Wise  Cracker,  The  Fox   2  reels  

Wishing  Duck,  The  Mutt  ft  Jeff  Cart'n..  Pox   Yt  reel  

Women  First  Lee  Moran  Universal   2  reels..  .Feb.  9 

Young  Ideas   Roy  A twell   Universal   1  reel  

Young  Sherlocks   Children  Pathe  2  reels.. -Nov.  25 


iimiiuuiuniimuujiimtuannHnBnmumniiiiiiitiiiiiiiitiiiiiiiiiirimiumiTmun 


Short  Subjects 


luuuuiuiuiuiiiiiuiiiuuiuiiiui 


Abraham  Lincoln  (Urban  Classics)  Vitagraph   1  reel  

Alligator  Hunting  and  Farming  Fox   54  reel  

Alphabetical  Zoo,  The  (Urban  Classics)  Vitagraph   1  reel  

Ancient  Rome   Fox   1  reel... Sept.  29 

Around  the  World  in  18  Days  (Serial)  Universal   

Bar  Cross  War,  The  (Drama),  Leo  Maloney. Pathe   2  reels... Oct.  28 

Bare  Facts  Concerning  Bears  (Urban)  Vitagraph   1  reel  

Beersheba  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Bending  the  Twig  (Urban  Classics)  Vitagraph   1  reel  

Benjamin  Franklin  (Urban  Classics)  Vitagraph   1  reel  

Better  Milk  (Urban  Classics)  Vitagraph   1  reel  ._.  

Beyond  the    Jordan  (Holy  Land  Series)  Amer.  Releasing ...  1  reel  Nov.  23 

Bird  Life   Fox  1  reel..,  

Bits  of  Europe  Fox  1  reel....  

Blanket  Stiff,  The  (Wilderness  Tales)  Educational  1  reel  

Blue  Blood  and  Red  (Drama),  Roy  Stewart. .  Universal   2  reels  

Bobbie's  Ark  (Urban  Classics)....  Vitagraph   1  reel  

Border  Law  (Drama),  Leo  Maloney  Pathe   2  reels... Jan.  28> 

Bucking  the  Bucket  Shop  (Tenement  Tales)  -  Clark-Cornelius  ...  2  reels  

By  the  Still  Waters  (Travelogue)  Lee-Bradford-S.  R. .  1  reel  

Camphor   Fox  V,  reel  

Castaway,  The  (Bruce  Scenic)  Educational   1  reel  Oct.  7 

Cavy  and  the  Rat,  The  (Urban  Classics)  Vitagraph   1  reel  

Channel  Raiders  (Drama),  Jack  Mulhall  Universal   2  reels  

Chlckasha  Bone  Crusher  (Leather  Pushers) ..  Universal   2  reels.  ..Dec  IS) 

Come  and  Get  Me  (Drama),  Leo  Maloney  .Pathe   2  reels  

Committee  on  Credentials  (Drama),  H.  Carey.  Universal   2  reels  

Copper  Beeches,  The,  Eille  Norwood  Educational   2  reels  


752 


Motion  Picture  News 


Crown  of  Courage,  The,  Arthur  Trimble  

Cruise  ot  the  Princess  Maguinna  (Travelogae) 
Dangerous  Waters  (Drama),  Jack  Mulhall... 

Deputized  (Drama),  Leo  Maloney  

Doomed  Sentinels  (Drama),  Roy  Stewart. . . . 

Drifter,  The  (Drama),  Leo  Maloney  

Drifter,  The  (Tenement  Tales)  

Drifters,  The  (Wilderness  Tales)  

Duty   First   (Tenement  Talcs) 

Dwellers  of  the  Deep  (Urban  Classics)  

Empty  House,  The  (Drama),  EUle  Norwood. 

Enchanted  City,  The  

Famous  Northwest  Mounted  (Sport  Review) . 
Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall. 

Fleeced  For  Gold  (Artfilm)  

Forty-Four  Caiiber  Mystery  (Drama), 

H.  Carey   

Fruits  of  Faith  (Drama),  Will  Rogers  

Fun  From  the  Press  

Gambling  With  Gulf  Stream  

Game  ot  Graft,  A  (Drama),  Edmund  Lowe.. 
Giants  of  the  Open  (Drama),  Roy  Stewart.. 

Gibeah  (Holy  Land  Series)  

Golden  Bullet,  The  (Drama),  Harry  Carey.. 

Goose  Safari  on  Lower  Mississippi  

Grandfather's  Clock  (Urban  Classics)  

Gypsy  Trail,  The  (Drama),  Art  Acord  

Hair  Trigger  Burke  (Drama),  Harry  Carey.. 

Hansel  and  Gretel,  Baby  Peggy  

Heap  Busy  Indian  (Travelogue)  

Hearts  of  Oak  (Drama),  Roy  Stewart  

Hebron  the  Ancient  (Holy  Land  Series)  

He  Raised  Kane   (Leather  Pushers)  

Here's  Your  Men  (Drama),  Leo  Maloney  

His  Enemy's  Friend,  Leo  Maloney  

His  Last  Case  (Tenement  Tales)  

His  Own  Law  (Drama),  Leo  Maloney  

Hook,  Line  and  Sinker  (Travelogue)  

Hot  Shots  (Lyman  H.  Howe)  

Hunting  around  of  Hiawatha  (Urban  Classics) 

In  the  Days  of  Buffalo  Bill  (Serial)  

Jack  and  the  Beanstalk,  Babby  Peggy  

Joan  of  Newark  (Leather  Pushers)  

Kings  of  the  Forest  (Drama),  Roy  Stewart.. 

King  Winter  (Lyman  Howe)  

Lake  Louise  (Travelogue)  -  

Last  Call,  The  (Drama),  Edmund  Lowe  

Law  of  the  Sea  (Drama),  Jack  Mulhall  

Little  Knight,  The,  Arthur  Trimble  

Little  Red  Riding  Hood,  Baby  Peggy  

Little  Town  of  Bethlehem  (Holy  Land)  

Lost,  Strayed  or  Stolen,  Leo  Maloney  

Love  Charm,  The,  Arthur  Trimble  

Madonna  of  the  Chair  (Novelty)  

Man  vs.  Beast  

Mass  Play  (Sport  Review)  

Millionaires  Without  a  Cent  (Travelogme)  . . . 

Mirror,  The  

Mooseback  Riding  on  the  Miramichi  

Mural  Decorations  of  Sistine  Chapel  

Mystery  Box,  The  

Natural  Born  Liar,  The  (Robt.  Bruce)  

Nature  and  Poet  (Urban  Classic)  

Nature's  Wild  Babies  (Urban  Classic)  

Old  Spain   

One  Jump  Ahead  (Drama),  Leo  Maloney.... 
On  Leave  of  Absence  (Tenement  Tales) 

On  the  Road  to  Bethlehem  (Holy  Land)  

O'Ryan  of  Headquarters  (Tenement  Tales)... 

Pagan  Romance,  The  (Tenement  Tales)  

Pekin  Ducks   

Perils  of  the  Yukon  (Serial)  

Pirates  of  the  Air  (Urban  Classic)  


Anchor-S.  R  2  reels  

Lee-Bradf ord-S.  R. .  1  reel  

Universal   2  reels  

Pathe   2  reels  

Universal   2  reels  

Pathe   2  reels... Nov.  11 

Clark-Cornelius  ...2  reels  

Educational   1  reel  

Clark-Cornelius  ...2  reels  

Vitagraph   1  reel  

Educational   .2  reels  

Educational   1  reel  Oct.  14 

Goldwyn   1  reel  

Universal   J  reels  

Pathe   1  reel  Dec.  23 

Universal   2  reels  

Pathe   3  reels... Dec.  23 

Hodkinson  1  reel  

Hodkinson   

Murray  Garsson...2  reels.  ..Nov.  U 

Universal   2  reels  

Amer.  Releasing ...  1  reel  

Universal   2  reels  

Hodkinson  1  reel  

Vitagraph   1  reel  

Universal   2  reels  

Universal   2  reels  

Universal   2  reels  

Lee-Bradf  ord-S.  R.l  reel  

Universal   2  reels  

Amer.  Releasing ...  1  reel  

Universal   2  reels  

Pathe   2  reels... Dec.  3* 

Pathe   2  reels... Nov.  25 

Clark-Cornelius  ...3  reels  

Pathe   2  reels  

Lee-Bradf  ord-S.  R.l  reel  

Educational   1  reel  

Vitagraph   1  reel  

Universal   18  epis..  Sept,  It 

Universal   t  reels  

Universal   2  reels  

Universal   2  reels  

Educational   1  reel  

Lee-Bradf  ord-S.  R.  1  reel  

Murray  Garsson...2  reels  

Universal   2  reels  

Anchor-S.  R  2  reels  

Universal   2  reels  

Amer.  Releasing. . .  1  reel  

Pathe   2  reels  

Anchor-S.  R  2  reels  

Clark-Cornelius  ...1  reel  

Educational  2  reels ....  Oct.  II 

Goldwyn   1  reel  

Lee-Bradf  ord-S.  R.l  reel  

Universal   1  reel  

Lee-Bradford-S.  R.  1  reel  

Clark-Cornelius  ...1  reel  

Hodkinson   1  reel  Nov.  25 

Educational   2  reels... Dec.  16 

Vitagraph   1  reel  

Vitagraph   2  reels  

Fox  1  reel  

Pathe   2  reels.  ..Dec  16 

Clark-Cornelius  ...  2  reels  

Amer.  Releasing. ..  1  reel  

Clark-Cornelius  ...2  reels  


Pirates  of  the  Deep  (Drama),  Jack  Malhall.  .  Universal   2  reel*  

Play  Days  at  Banff  (Travelogue)  Lee-Bradford-S.  R.I  reel  

Plunder  (Serial)  Pathe   15  epis'd's.Dec.  it 

Price  of  Progress,  The  Pathe   2  reels. .  .Nov.  It 

Prickly  Conscience  (Robt.  Bruce)  Educational   1  reel.... Jan.  13 

Priory  School,  The  (Drama)  Eille  Norwood- Educational   2  Reels...  Oct.  14 

Quail,  The  Hodkinson   1  reel  

Radio  King,  The   (Serial)  Universal   10  epis.  .Sept.  3 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reels  

Rediscovering  French  River  (Travelogue) ....  Lee-Bradford-S.  R.l  reel  

Resident  Patient,  The,  Eille  Norwood  Educational   2  reels... Nov.  25 

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

Ropin'   Fool,   A  Pathe   2  reels  

Rough  Going  (Drama),  Leo  Maloney  Pathe    2  reels  Feb.  3 

Roving  Thomas  in  Nova  Scotia  Vitagraph   1  reel  

Roving  Thomas  on  an  Aeroplane  Vitagraph   1  reel  

Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel. 


Clark-Cornelius  ...2  reels  

Fox  l/t  reel  

Universal   15  epis.  ...July  t 

Vitagraph   1  reel  


Royal  Chinook,  The  (Artfilm)  Pathe   1  reel  Jan.  20 

Runaway  Dog,  The  Fox  1  reel  

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   2  reels  

Samaria  (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

Science  At  Home  (Urban  Classic)  Vitagraph   1  reel  

Sea  Elephants  (Lyman  Howe)  Educational   1  reel  

Shechem    (Holy    Land   Series)  Amer.  Releasing ...  1  reel  

Shiloh  (Holy  Land  Series)  Amer.    Releasing..  1  reel  

Siege  of  Lancashire  Queen,  Jack  Mulhall. ...  Universal   2  reels  

Six  Shooter  Justice,  Harry  Carey  Universal   2  reels  

Sky  Splitter,  The  Hodkinson   1  reel  Dec 

Smoked  Out  (Drama),  Leo  Maloney  Pathe   2  reels.  ...Feb.  3 

Social  Buccaneer,  The  (Serial)  Universal   

Solitary  Cyclist,  The  (Drama),  Eille  Norwood.  Educational   2  reels. .  ..Oct.  2* 

Soul  Herder,  The  (Drama),  Harry  Carey  Universal  2  reel*  

Speed  (Serial)   Pathe   15  eps'ds.Bept.  21 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe. .  Murray  Garsson...!  reels  Nov.  11 

Split  Outfit,  The  (Wilderness  Tales)  Educational   1  reel  Nov.  It 

Staff  of  Life,  The  (Urban  Classic)  Vitagraph  1  reel  

Starland  Revue   -  Film  Book.  Offices.  1  reel  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Story  of  Ice,  The  Fox   Vt  reel  

Strike  Father,  Strike  Son  (Leather  Pushers).  .Universal  2  reel*  

Such  Is  Life  Among  Idler*  of  Pari*  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  in  Busy  London  Film  Book.  Offices.  1  reel  

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  Near  London  Film  Book.  Office*.  1  reel  Sept.  30 

Sure  Shot  Morgan  (Drama),  Harry  Carey  Universal  2  reel*  

Taking  to  the  Tall  Timbers  (Travelogme)  Lee-Bradf ord-8.  R...1  reel  

Texas  Sphinx,  The  (Drama),  Harry  Carey ...  Universal   2  reel*  

This  Wife  Business  Alexander  Film  2  reel*  

Thrills  and  Spills  Fox  Y>  reel...  Sept.  13 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood- Educational   2  reels. .  .Sept.  30 

Timberland  Treachery  (Drama),  Roy  Stewart.  Universal   2  reels  

Timber  Queen,  The  (Serial)  Pathe   IS  ep'sds..June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  reel  

Tracked  Down  (Drama),  Art  Acord  Universal   2  reels  

Trail  and  Stirrup  (Sport  Review)  Goldwyn  1  reel  

Under  Suspicion,  Leo  Maloney  Pathe   2  reels... Jan.  13 

Unseen  Foes  (Drama),  Edmand  Low*  Murray  Garsson... 2  reels  Nov.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  reel  

Valley  of  Dry  Bones  (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

Via  Radio   Educational   1  reel.... Dec.  23 

Volcanoes  of  the  World  Fox   1  reel  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

Water  Sports   Fox  reel... Sept.  23 

When  Kane  Met  Abel  (Leather  Pushers)  Universal  2  reel*  

White  and  Yellow  (Drama),  Jack  Malhall.  ..  Universal  2  reels  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradford-S.  R..1  reel  

WilHam  Tell  (Urban  Classic)  Vitagraph  1  reel  

Without  Evidence  (Tenement  Tales)  Clark-Cornelius ....  2  reel*  

Wolves  of  the  Water  Front,  Jack  Mulhall.  ...  Universal   2  reels  

Wrong  Man,  The  (Drama),  Harry  Carey. ...  Universal   2  reel*  

Yellow  Handkerchief,  The,  Jack  Malhall  Universal   2  reel*  

Young  King  Cole  (Leather  Pushers)  Universal   2  reel*  


The  Palace  theatre,  Hartford,  Conn.,  obtained  this  highly  attractive  window  tie-up  for  "  Lorna  Doone,"  featuring  the  Lorna  Doone  umbrella 

THE  WILTJASIS   PRINTING  COMPANT,   NEW  tOBK 


If  it  is  in  the  negative,  you  will  get  it  in  the 
print,  on 

EASTMAN 
POSITIVE  FILM 

Detail  in  highest  highlight  or  deepest  shadow, 
with  every  step  of  gradation  in  between, — 
Eastman  Positive  Film  reproduces  it  all  and 
carries  the  quality  of  the  negative  through 
to  the  screen. 


Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


it  i  ii  f.  II  I  lr 


Rotfiaclcer-Aller  Laboratories,  Inc. 
Hollywood,  California 


tj 

ill"!! 


Mr.  Edwin  Carewe  presents 
"Mighty  Lak' a  Rose."  A 
Curtis  Benton  story;  screen 
Adaptation  by  Adelaide  Heilbron 
Titled  by  George  V.  Hobart. 
Photography  by  Sol  Polito — 
Robert  DeLacy,  Film  Editor — 
John  D.  Schulze,  Technical 
Director— Mr.  Phillip  W.  Masi, 
Assistant  director.    The  all 
Star  Cast  includes  Dorothy 
MacKail,  James  Rennie,  Anders 
Randolph  and  Harry  Short  who, 
Individually  and  collectively, 
Give  a  delightful  performance. 
The  entire  production  under 
The  personal  supervision  of 
Edwin  Carewe.    A  Strong  Picture! 
First  National  Exploitation — 
Rothacker  Prints  and  Service. 


Edwin  Carewe 


0 


Look  Better — 
Wear  Longer! 


bounded  1910 
by 

Wattcrion  R.  Roth«ok«r 


FEBRUARY  17,  1923 


r 


Reg.  U.  S.  Patent  Office 


< 


OL.  XXVII    No.  7  K 

Los  Anycles 


Wouldn  t  Miss  the  News  for 
a  Sunday  Dinner — 

Writes  I.  C.  Hon,  Manager  of  the  Walsh  theatre 
Waterloo,  Nebr.,  in  renewing  his  subscription: 

"I  take  my  hat  off  to  the  NEWS"  he  says. 

I  take  the  and  the  but  they 

do  not  compare  with  the  NEWS  in  any  respect. 
I  would  rather  do  without  my  Sunday  dinner 
than  be  without  it. 

The  Booking  Guide  Pleases  Mr.  Hon  Too. 

"I  certainly  make  good  use  of  it."  "It  is  A^l 
in  every  respect. 

The  News  Is  Filed  Throughout  The  Field 


Matter.  Ortaber  IS.  nt.t.  at  Hi> 

MM  tin-   !«'/  itl   1/ifiWi  !. 


Published  H\ckly~$j,<»>  a  yciir 

"J2Q  Seventh  Avenue,  New  York 


PRICE,  20  CENTS 

Chicago 


THE   FIRST  YEAR 


\®RMM  YEAR  ago  this  month  a  dream  came 
WS  true-  The  founders  of  STANDARD 
Jlllll  FILM  LABORATORIES  saw  in  reality 
the  plant  they  had  long  envisioned. 
Through  years  in  the  motion  picture  industry 
these  men  had  worked  under  the  unavoidable 
handicaps  to  be  found  in  any  growing  business. 
But  they  always  looked  forward  to  the  time 
when  they  would  have  every  possible  facility 
for  helping  makers  of  motion  pictures  achieve 
the  fullest  expression  of  their  artistry  on  the 
screen.  A  desire  for  greater  helpfulness  in- 
spired the  building  of  STANDARD  FILM 
LABORATORIES. 

HE  plant  of  which  these  men  had  dreamed 
was  completed  twelve  months  ago.  It 
remained  for  them  to  make  the  most  of 
its  unequaled  facilities.  Their  measure 
of  success  may  be  found  in  the  pictures  that 
have  gone  through  the  plant  from  camera  to 
screen.  Many  of  the  year's  biggest  and  best 
productions  are  in  this  list.  The  growing  con- 
fidence of  the  entire  industry  in  this  organiza- 
tion and  the  increasing  number  of  the  West's 
foremost  producers  who  recognize  the  superi- 
ority of  STANDARD  daily  service  and  of 
STANDARD  PRINTS  are  indications  of  the 
further  success  that  is  to  come. 


Jfolli/wood,  California 


jSftrqcfqrct  'Piiqlp 


1 


it/ 

HAMILTON  THEATRICAL 
CORPORATION  PRESENTS 

PO  L  A 
NEGRI 


IN  A 


George 
Fitzmauriee 


PRODUCTI  ON 


BELLA 
DONNA 

SUPPORTED  BY 

Conway  tearle 
conrad  nag  el 

and  LOIS  WILSON 

a 

(Paramount 
Q>icture 


1/ 


pEOPLE  have  been 
waiting  for  several 
years  to  see  Pola  Negri 
in  an  American  made 
picture. 

Here  it  is — and  into 
its  making  Paramount 
has  lavished  all  its 
wealth  of  talent  and 
production  facilities. 


HAMILTON  THEATRICAL  CORPORATION 


PO  LA  N  EG  RJ 

I  N  A 

Geor£e  Fitzmairrice 

\J  PRODUCTION 

"BELLA  DONNA" 

supported    • BY 

CONWAY  TEARLE,  CONRAD  NAGEL 
and  LOIS  WILSON 

A  great  story,  famous  as  a  book  and  a  play, 
with  a  perfect  cast,  and  produced  by  a  great  di- 
rector, make  Pola  Negri's  first  American  picture 
a  box-office  sensation  seldom  paralleled. 

From  the  novel  by  Robert  Hichens  j 
Scenario  by  Ouida  Bergere 

&  (paramount  Q>icture 


FAMOln  PLAVf 


L'Abside  de  Notre  Dame 
Etching  by  Edgar  Chaune 

Now  Being  Built  at  Universal 
City  for  the  Magnificent  Super- 
Jewel  Production  of  Victor 
Hugo's  Immortal  Work,  "The 
Hunchback  of  Notre  Dame." 


The  Cast 

LON  CHANEY  a*  the  Hunchback 
with 

Patsy  Ruth  Miller 
Norman  Kerry 
Winifred  Bryson 
Brandon  Hurst 
Ernest  Torrance 
Tully  Marshall 
Harry  Van  Meter 
Raymond  Hatton 
Kate  Lester 
Nick  de  Ruiz 
Eulalle  Jensen 
Rey  Laldlow 
W.  Ray  Meyers 
Wm.  Parke 
Edwin  Wallack 
John  Cossar 


Directed  by 

Wallace  Worsl«y 


One  World's  Record  in  the 
World's  largest  theatre 

"Douglas  Fairbanks  in  Robin  Hood" 

floods  Box-Off  ice  of  the  Capitol  Theatre,  New  York 

$58,097.66  for  First  Week's  Cross 

In  spite  of  a  blizzard,  rain  and  cloudy  weather  more  than  100,000  persons  saw  this 
sensational  audience  picture  in  seven  days,  wifh  a  splendid  start  for  a  second 
record-smashing  week. 

101,820  Paid  Admissions 


JTead  this 
Startling 
letter 


UNITED  ARTi/TJ 
CORPORATION 

mary  ocktoqd 
cmarue:  cuadun 

DOUGLAJ"  rAlfiQANIcr 

D.  v  Grurnrw 

HIQAM  AD1AMJ"  •  DIJGJIDENT 


Absolutely 
The  Only  New  Thing 
In  Motion  Pictures 
This  Year! 

From  exhibitors — from  audiences — from 
critics — from  picture  experts — comes  this 
comment,  again  and  again,  after  viewing 
that  great  photoplay  sensation 

D.  W.  Griffith's 
"One  Exciting  Night" 

Here  is  a  picture  that  has  EVERYTHING 
any  exhibitor  can  ask. 

It  satisfies  box-office  demands  and  also 
pleases  immensely  any  type  of  audience. 

In  all  sections  of  the  country  it  has  set  new 
attendance  records  in  theatre  after  theatre. 

It  is  that  "something  new"  in  pictures 
that  exhibitors  everywhere  are  seeking. 

Miss  Louella  Parsons  Says 

In  The  Morning  Telegraph 

"Here  is  something  entirely  new — the  first  picture  of  its  kind  1  have 
ever  seen. 

"D.  W.  Griffith  has  never  made  such  an  enjoyable  picture. 
"Never  in  the  history  of  pictures  has  there  been  anything  so  full  of 
thrills,  suspense  and  everything  that  makes  for  one  hundred  per  cent, 
interest." 


D*  W.  GRIFFITH'/ 

%Oiw  0<xUi/w7UgM 


UNITED  ARXLTTLT  CONDONATION 

MARY  DICKFOR.D    •  CHARLIE  CHAPLIN   •    DOUG  LA  J"  FAinDANKJ*  •  D.  V.  GfiirriTW 

MIfiAM    ADdAMj;  pncriDETNT 


> 


More  Money  From  Philadephia 
and  a  Record  in  Cleveland! 

D.  W.  Griffith's  "One  Exciting  Night,"  his  latest  pic- 
ture sensation,  did  such  a  smashing  box-office  busi- 
ness at  the  Stanton  Theatre,  Philadelphia,  that  it 
brought  this  letter  from  Frank  W.  Buhler,  managing 
director,  to  Albert  Grey,  general  manager  of  the  Grif- 
fith organization:  — 

"Enclosed  find  check  to  cover  additional  rental  on 
"One  Exciting  Night." 

"We  have  extended  the  engagement  of  this  picture 
owing  to  its  great  popularity  in  Philadelphia. 

"  'One  Exciting  Night'  is  a  picture  that  appeals  to  all 
classes.  It  has  an  element  of  comedy,  an  element  of 
drama  and  keeps  the  spectator  interested  every  min- 
ute of  the  showing. 

Big  Box-Office  Returns  and 

a  New  Record  in  Cleveland! 

Breaking  all  house  records  at  popular  prices  at  the 
Stillman  Theatre,  Cleveland,  Mr.  Griffith's  "One  Ex- 
citing Night"  played  to  $18,1  13.80  the  first  week  of 
the  engagement.  The  second  week  brought 
$13,679.89. 

As  a  result  of  the  splendid  box-office  and  audience 
value  of  the  picture,  N.  M.  Schenck,  of  the  Loew 
organization,  sent  the  following  letter  to  Albert 
Grey:  — 

"Thought  you  might  like  to  know  that  'One  Exciting 
Night,'  which  completed  a  two  weeks'  run  at  the 
Stillman  Theatre,  Cleveland,  has  done  remarkable 
business. 

"The  audiences  received  it  enthusiastically,  and  I  feel 
sure  that  it  will  go  equally  well  anywhere." 


Q*  W.  GRIFFITH'/ 

One  Ocdiiru) 'Ttiqhb* 


UNITED  ARXLTTJ-  CONDONATION 


MAR.Y  DICKFOteD 


CUAR.LIE  CHAPLIN   •    DOUG  LA  J"  FAIflDANKwT 
WlfiAM    ADIiAMj;  PfiEJ-IDCNT 


d.  v.  GiiirriTM 


The  Strand  Theatre  of  New  York 
For  Two  Weeks  Broke  the  Record 
Made  With  "Way  Down  East"  and 
Also  With  "Orphans  of  the  Storm" 

And  REMEMBER!  "Way  Down  East"  in  stage  and 
screen  theatres,  has  played  to  twice  as  much  business 
as  any  other  two  pictures  ever  made! 

And  this  record  was  made  during  the  most  unfavor- 
able weather  in  years. 

$15,000  greater  than  "Way  Down  East"! 

$8,000  greater  than  "Orphans  of  the  Storm"! 

Read  What  Joseph  Plunkett  Says 

"Dear  Mr.  Abrams — I  am  glad  to  write  you  that  D. 
W.  Griffith's  'ONE  EXCITING  NIGHT'  did  bigger 
business  for  us  than  either  'Way  Down  East'  or  'Or- 
phans of  the  Storm.'  We  were  compelled  to  stop  the 
sale  of  seats  many  times  during  the  engagement  of 
the  picture.  It  certainly  is  a  great  audience  attraction, 
which  was  plainly  shown  by  the  way  our  audiences 
received  it." 

Now  Read  What  "Variety"  Had  to  Say 

"Strand— 'ONE  EXCITING  NIGHT!'  (Griffith- 
United  Artists.)  Seats  2,900.  Scale;  30-50-85.  Was 
held  over  for  second  week  and  broke  the  house  record 
on  the  business  done  by  both  'Way  Down  East'  and 
Orphans  of  the  Storm,'  previous  Griffith's  that 
played  two  weeks  at  the  house.  Got  close  to  $29,000 
on  the  week." 

"Variety's"  report  for  the  first  week  at  the  Strand 
stated  that  "ONE  EXCITING  NIGHT"  grossed  "bet- 
ter than  $3 1 ,000,"  adding  that  it  was  being  held  over. 


D*  W.  GRIFFITH'/ 

One  Occliing  TligM 


UNITED  AQXLTTT  CORPORATION 


MAW  DICKFOfiD 


CUAR.LIE  CMADLIN   •    DOUGLAJ"  FAIIiOANKJ" 
WlflAM    ADQ.AMJ?  PH.C/IDCNT 


d.  v.  GfiirriTM 


They  Love  It! 

"Superior  to  anything  of  the  sort  the  screen  has  ever  known. 
Through  every  inch  D.  W.  Griffith's  art  is  most  telling. — 
Moments  when  one  thinks  one's  heart  cannot  last — then  on- 
slaughts of  comedy." — N.  Y.  Sun. 


ever  produced." — N.  Y.  Evening  Telegram. 

"A  magnificent  piece  of  work — indeed  a  hilarious  thriller." — 

N.  Y.  Times. 

"A  masterpiece — women  screamed,  everybody 
gasped — and  then,  the  audience  went  into 
hysterics  of  laughter." — Chicago  Herald  and 
Examiner. 

"Stupendous  is  the  word!  You  will  rise  up 
on  the  edge  of  your  seat  and  scream." — Bos- 
ton Traveller. 

"It  will  be  THE  popular  evening's  pleasure 
this  year." — N.  Y.  Post. 

"The  audience  as  one  man  shivers  at  'One 
Exciting  Night' — The  action  is  terrific.  All 
highly  successful." — N.  Y.  Herald. 
'Even  remembering  what  the  master  producer 
has  done  before,  this  surpasses  all — and  Grif- 
fith has  added  the  funniest  type  of  negro  come- 
dian."— N.  Y.  Journal. 

"Everybody    had     a  wonderful 
time." — Chicago  Tribune. 
-  -  im_        "Gale   after   gale   of  applause  — 
Titanic — A  mighty  spectacle." — 
^         N.  Y.  Mail. 

"Stunning." — Boston  Globe. 


RIFFITHJJ 

One  (5ccvting  TUafvb11 


UNITED  ARTLTTLT  CORPORATION 

MAIiY   PICKTOR.D    •  CMAflLIE  CHAPLIN   •    DOUGLAJ"  FAIP-OANKJ"  •  D.  W.  GriimTM 

HlliAM    ADIiAMvC  PttEvTIDCNT 


NAZMOVA 


in  Oscar CU//de' 


Direction  by 
Charles  liruant 


Broadway  Stood  Up 

to  see 

Nazimova  's  '  'Salome 9  9 

At  the  Criterion  Theatre,  New  York,  "Salome" 
played  to  $1  1,706  for  the  first  of  a  four  weeks' 
engagement — or  $2,088  more  than  the  seating 
capacity  of  the  house — 608. 

Business  for  the  second  week  amounted  to 
$10,299,  showing  $681  in  S.  R.  O.  receipts. 

Gross  of  $38,153.50 
for  Four  Weeks 

With  a  capacity  business  of  only  $38,472  pos- 
sible for  the  engagement,  "Salome"  played  to  a 
total  gross  of  $38,153.50.  Here  are  the  figures, 
week  by  week : 

First  week  gross,  $11,706,  or  $2,088  above 
capacity. 

Second  week  gross,  $10,299,  or  $681  above  the 
capacity. 

Third  week  gross,  $8,299.50. 

Fourth  week  gross,  $7,849. 

Total  gross  for  four  weeks,  $38,153.50. 

Great  for  the  Box-Office  and 
Great  for  the  Audience 

Ollied  Producers  and  Qistributonr  Corporation^ 

72$  J~e<jenth  QuenuQ,  -Near  Cjork  City 
—  O  JSronch  Office  located  in  each  United  Orfists  Corporation  Cxchanc<o  — 


"ONE  OF  THE  MOST 
MARVELOUSLY 
AMAZING  ATTRAC- 
TIONS  EVER  OFFERED 
OWNERS  OF  MOTION 
PICTURE  THEATRES" 

-MOVING  PICTURE  WORLD 


HODKINSON 

PI  C  T  U  R  E  S 


ELMER.  CLIFTON 


W 


DOWN  TO  THE 
SEA  IN  SHIPS" 


WILLIAM 


a 


You  Don't 


MOV.NQ  PICTURE  WORLD 


"Down  to  the  Sea  in  Ships" 

U°  a  Masterpiece 


"UOWn  .  Masterpiece 

inUsL  and  Human  Interest 

Reoieu^^^  ns  ofthe 
\V7HEN  the  tenbeSL)X  sorted  out  this 
W  current  season  are  BmUT"  be  over. 
Elmer  Clifton  marvelously 
looked,  for  it  is  offered  owners  of 

amazing  attrac tgjej its  class  it  stands 
motion  picture  theatres  masterpiece 
alone  and  as  an  unquesu  ^  a  d 

Here  is  a  production  that  K  ^  ^  at  ^ 
more-a  picture  with  a  re  g  k 

long  time.  «     "Down  To  the  Sea 

CinematographicaUN ,  afferent  pro- 

in  Ships"  ou8aved  for.   It  is 

duction  «hlb,^nSnai  romantic,  comical  and 
dramatic,  a  story  that  is  ap- 

pkturesque,  aWeui»B 

pealingly  hurnpa";rVtmng.  You  don't  have  to 
lt  15  whS  you  grab  this  one,  for  it 

take  any  risk  whe* ^  °   8     h    wU1  appea 
is  that  type  of  Potion  ^  ^ 

to  everybody  tor    has  ev  e         ^  rf  heart_ 
most  important  it .is  in  p         ^  a 

throbs  that  ^JF^MrK  prompt  word- 
manent  impression  that  v 
of.mouth  boosting.  ■      of  much  corn- 

Elmer  Cli/ton  «  desemng  ^  ^  ships„ 
mendation  for  Down  1  ble  two 

for  it  is  what  this  writer  &  hug£ 

to  one  in  predicting  hat  it  WJJ^  ^ 
box  office  winner.    Itsji  I  ^  ^ 

^^iSyrKSri^  ^  the 
usands  of  dollars  in      1  dmes> 

picture  will  earn  it  a H  ncythatwi 

P  It  will  ^»™^^S?Si6w  who  will 
erab  this  one  and  a  wiser  exr  offices 
Slow  it  to  bring  the  silver  to£  ^ 

For  sensations,  u  sensations 
Ships'"  is  the  best  y£  ggjgg^  experien- 
result  from  even  da    h  fakecL  Xhis 

ces .of  whalers  ^And g£      ^  ^  & 

writer  knows  >e*  Beb  a  Boston  newspaper 
was  dispatched  there  r. 
to  "cover"  shipwrecks,  etc.,  in 

esque  locality.  Enumerable  thrillers 

To  enumerate  mean  the 

depicted  m  this  ^Ct,Sumce,  however  to 
use  of  an  entire  page.  »  ^  packed 

say  that  this  P!ttuh;\  Sfea"s  "which  whales 
withdangerousW  ^f^tant  role,  that 

ffC^S*  serUthis  writer  has 
seen  to  dayte  -a!hed  off  the  board. 


Run  Any  Risk 
You  Grab  This 
One." 


\ 


DOWN  TO  " 


When 


N 


udiences  the  World  Over 
Stand  Aghast  at  the  Daring  of  this  Picture 

EVER  before  has  a  photo-dramatic  production  made  its  bid 
for  public  approval  backed  by  the  weight  of  critical  enthu- 
siasm that  has  greeted  "Down  to  the  Sea  in  Ships." 

"One  of  the  most  interesting  pictures  ever  produced.  .  .  . 
It  combines  pretty  nearly  the  best  in  everything,  acting,  photo- 
graphy, direction  and  cast." — Philadelphia  North  American. 

It  is  a  picture  that  will  do  more  in  a  single  season  to  restore  con- 
fidence and  public  interest  in  the  motion  picture  theatre  than  any 
other  force  at  work  within  the  industry. 

"In  this  picture,  the  screen  has  gained  one  of  its  few  veritable 
classics.  It  is  visual  literature,  hauntingly  beautiful.  A  truly 
great  film." — Boston  Advertiser. 

"Down  to  the  Sea  in  Ships"  has  been  launched  with  one  of  the 
biggest  advertising  and  exploitation  campaigns  ever  put  behind  a 
picture.  Magazines  and  newspapers  all  over  the  country  will  be  used 
to  arouse  interest  in  this  super-production.  The  opening  gun  in  the 
campaign  is  a  full  page  in  the  Saturday  Evening  Post  (circulation 
2,250,000),  on  March  10th.  This  will  be  followed  by  intensive  adver- 
tising designed  to  reach  every  community  of  any  size  in  the  United 
States. 

"One  of  the  real  surprises  of  the  screen  season.  .  .^J.^j[one 
worthy  of  a  place  among  the  finest  of  the  year.  .  .  .  — there 
have  been  no  more  thrilling  escapades  ever  caught  by  the  camera 
.  .  .  a  film  that  will  blaze  the  trail  for  the  new  type  of  pictures 
that  are  bound  to  come." — Detroit  News. 

The  exploitation  possibilities  of  "Down  to  the  Sea  in  Ships"  are 
endless  in  their  variety  and  effect.  It  is  so  utterly  out  of  the  beaten  path, 
so  daring  in  its  conception,  so  masterly  in  its  handling,  that  the  ex- 
hibitor is  confronted  not  with  the  problem  of  filling  his  theatre,  but 
with  the  immediate  necessity  of  securing  "Down  to  the  Sea  in  Ships" 
early  enouigh  and  for  a  long  enough  run  to  satisfy  the  enormous  public 
demand  that  is  already  aroused  for  "the  master-production  of  the 
new  year." 


"Probably  one  of  the  most  beautiful  photoplays  ever  made 
.  .  The  enthusiasm  grew  by  leaps  and  bounds." — Boston  Globe. 


SHIPS 


HODKINSON 

PICTURES 


ORE  than  one  hundred  of  the  lead- 
ing newspapers  of  the  country 
have  devoted  full  page  feature- 
stories  to  this  extraordinary  pict- 
ure. It  is  being  fictionized  in  one  of  the 
principal  "fan"  magazines  of  the  industry, 
and  fifty  other  periodicals,  including  nat- 
ional magazines,  gravure  sections,  house 
organs  and  syndicate  services  are  hailing 
"Down  to  the  Sea  in  Ships"  as  the  greatest 
stride  forward  in  recent  motion  picture 
history, 


HODKINSON 


SECOND  NeWs 


Action 


DOWN 

SEA  IN  SHIPS 


ff 


WM  M  V  O  C  E  L 


It's  an  F.  B.  O. 
Master 

Production 


Slory  by  WYNDHAM  GITTENS 


A  Real 
SUPER 
SPECIAL 


Directed  by  J.  W.  HORNE 


A  BRILLIANT  STAR 
IN  HER  GREATEST  PRODUCTION 
TO  DATE 


IN  a  luxurious  photoplay  which  glitters 
drama — a  photodramatic  gem  of  purest 
warmly  in  the  memory  of  the  millions  who 
Here,  gentlemen,  is  an  example  of  cinemat 
a  model  of  entertainment  for  some  time  to 
better,  finer  straight  dramatic  offering  on  th 
high  praise  from  millions — and  you  know 
give  your  patrons — and  your  till — the  treat 


brilliantly  with  the  pure  gold  of  matchless 
ray  serene,  born  of  sheer  genius  to  shine 
will  see  it. 

ographic  craftsmanship  which  will  stand  as 
come.  Never  before  has  there  been  a  bigger, 
e  screen.  It  is  a  production  that  will  win 
what  that  means  to  your  box  office.  You'll 
of  their  lives  with — 


DISTRIBUTED  BY 

FILM    BOOKING  OFFICES 

OF  AMERICA,  Inc. 
723  SEVENTH  AVENUE,  NEW  YORK  CITY 
EXCHANGES  EVERYWHERE 


A  highly  entertaining  production  in  Which  "An    Entertaining  Production 

the  hero  battles  to  SUCCeSS  because  he  Based  on  a  Stirring  Story." — 

has  the  right  kind  of  Stuff  in  him —  Motion  Picture  News. 

Exactly  the  reason  why  the  feature  is  mak- 
ing good  in  the  theatres. 

Here  are  just  a  few,  large  and  small,  spotted 
at  random  from  all  over  the  country: 

Loew  Theatres  ....  New  York  City 

New  Park  Worcester,  Mass. 

Majestic  Albany,  N.  Y. 

Hippodrome  ....  McKeesport,  Pa. 

Majestic  Bridgeport,  Conn. 

Hippodrome  Pottsville,  Pa. 

Montauck  Passaic,  N.  J.  I&  Ml 

Orient  Jersey  City,  N.  J. 

Casino   Chicago,  111. 

Royal  Toledo,  O. 

Hippodrome  Warren,  O.  '£   .  '  . 

Orpheum  ....  Grand  Rapids,  Mich.  y    jfl  S  i£  I 

Family    Clinton,  la.  \vMB  ;  ^ 

Rex  Sheboygan,  Wis. 

Queen  Fort  Worth,  Tex.  K  ^ 

Dixie    Galveston,  Tex.  Y\  V      '  \5JS2^r^ 

Strand  Charleston,  W.  Va. 

Strand  Dayton,  O. 

Lyceum  Memphis,  Tenn. 

Hippodrome  .  .  .  Los  Angeles,  Cal. 

Hippodrome  ....  Sacramento,  Cal. 

Rialto    Casper,  Wyo.  ~  „  _ 

Syracuse  Motion  Picture  Company 

presents 

Wyndham  Standing 

The  Inner  Man 

with  J.  Barney  Sherry  and  Dorothy  Macl\aiU 

directed  Bv  story  sv  photocraphy  sy 

HAMILTON    SMITH  CHARLES   MACKAy        ARTHUR  CADWELL 


S/D#£f  OAMtrr 


Playgoers  Pictures 


Physical  Distributors 


Path!  Exhanci 


Worth 


and  stranded  on  a  park  bench.  Un- 
limited resources  behind  him,  and  not 
a  penny  in  his  pocket.  His  credit  worth- 
less, his  identity  lost,  his  explanation  a 
joke. 

Such  is  the  amazing  adventure  of  pom- 
pous John  Pye  Smith,  millionaire.  Serious 
to  him,  but  uproariously  amusing  to  every 
audience.  By  a  perfectly  reasonable  se- 
ries of  mishaps,  this  man  of  millions  loses 
his  valet,  his  baggage,  his  beard,  his 
pocket  money — even  his  clothes. 

Audiences  are  plunged  deeper  and 
deeper  into  sympathy  for  the  luckless 
rich  man,  yet  hilariously  amused  at  the 
experience  of  a  millionaire  mingling  with 
down-and-outers  as  he  waits  his  turn  for 
a  hand-out  at  a  charity  bread  line. 

A  hand-picked  cast  and  directed  with 
adroit  skill  to  get  all  the  laughs  and  sighs. 

Affording  all  kinds  of  exploitation 
stunts  and  guaranteed  to  please  them 
after  you  get  them  in. 

Five  reels. 


A  PAUPER 


From  The  Novel  By  Austin  Fryer 


Playgoer/  Picture/ 


S/DN£Y  GARRETT 


Physical  Distrjbutors 

Patmi  ElCMANCt 


A  drama  of  modern  life  with 

Hope  Hampton 

and  cast  including  - — - — 

Robert  T.  Haines,  Maty  Thur 
Peggy  Shaw  &  Florence 


A  Box  Office 
Achievement 


5tory  by 

\  Beatrice  Dovskie 

WP^hivected  by 

^  f  l  Charles  Horan 

■  \ 


FOX  FILM  CORPORATION^ 


Soon — IF  WINTER  COMES 


Cfte  madness  of  modem  youth-*  conventions  cast  to  the  jour  Windf 


V  <5 


FOX  FII>TCORPORATION, 


Soon — IF  WINTER  COMES 


-  "9 


V 


SB* 


It  will  play  and  replay ! 
It  will  pay  and  repay ! 

presents 


>4 


Directed  by 

Harry  Millarae  \ 

'who  staged  OVER  THE  HILL 

Jfow  booked  for  extended 
engagements  in  leading 
theatres  from  coast  to  coast 

ITS  A  MIGHTX  MONEY  MAKER 


FOX  FILM  CORPORATION- 


Soon — IF  WINTER  COMES 


Jls  a  Picture 
a  Better  Seller 


%e  Screens  Most  Romantic  Star 


Qeorge  Barr  McCutcheoris 
Jiost  Romantic  Moiel 

2  STORY  OF  GRAUSTARK 


Soon — IF  WINTER  COMES 


72 


EXHIBITORS  HERALD 


January  27,  1923 


"What  the  Picture  Did  For  Me" 


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verf    d^e  o  atvd 


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t\ve- 


atte 


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to 


^7  'paramountfpicture 


A  (osmopolitan  Production 


5%r  most  novel  and  entertaining  picture 


The  Shibitors  Herald  Says: 

The  happy  combination  of 
a  good  story,  beautiful  star, 
and  capable  direction  make 
for  success  of  'Money, 
Money,  Money.'  It  is 
beautifully  produced,  very 
well  acted  and  should  appeal 
to  every  lover  of  good,  clean 
screen  entertainment.  One 
of  Katherine  MacDonald's 
most  entertaining  and  novel 
pictures.  Advertise  it  as  a 
story  with  a  Main  Street 
setting." 


>■  '•  *•-  ■ '    -  •»*•*•« 

^^^^  *  *  .  .     *  ■!     »   »     jr  »T» 


B'P-Schulberg  presents 

KATHERINE  MCDONALD 


MONEY.MONEY,  MONEY 


Adapted  by  Hope  Loring ; 
from  the  story  by  Larry  Evans  ; 

Directed  by  Tom  Forman 
Produced  by  Preferred  Pictures  Inc. 


'J  made  iUem  miff  elf 


Jirst  National  uflttradion 


B*P'Scnulberg 


IN 


'The  Woman  Conquers' 


The  story  of  a  society  girl's  battle  for  life  and 
love  in  the  snow  wastes  of  the  far  North,  the 
kind  that  every  audience  will  thrill  to.  This  is 
one  of  the  American  Beauty's  very  best  pictures, 
artistic  and  entertaining.  Story  by  Violet  Clark. 
Directed  by  Tom  Formaa. 

White  Shoulders" 

Here  is  a  picture  made  from  a  story  that  millions 
have  read  and  thrilled  to  in  The  Saturday  Eve- 
ning Post,  that  of  a  beautiful  Southern  girl  placed 
on  the  auction  block  of  marriage  by  her  own 
mother.  Written  by  the  famous  author,  George 
Kibbe  Turner.     Directed  by  Tom  Forman. 

Stranger  Than  Fiction" 

A  picture  filled  with  thrills,  in  which  a  society 
girl  is  caught  in  the  toils  of  a  crook,  kidnapped 
in  an  aeroplane,  escaping  to  another  machine 
after  a  dare-devil  battle  5,000  feet  in  the  air. 
Story  by  Charles  Richman  and  Albert  Shelby  Le 
Vino.     Directed  by  J.  A.  Barry. 

The  Woman's  Side" 


An  up-to-the-minute  drama  of  woman's  new 
sphere  in  the  realm  of  politics  and  how  a  girl 
battled  against  crooked  organization  methods  for 
power  and  the  honor  of  her  father.  Filled  with 
love,  romance  and  tense  dramatic  situations. 
Story  and  direction  by  J.  A.  Barry. 


Domestic  Relations 


A  tensely  dramatic  story  of  a  man  who  drove  a 
woman  from  his  life,  but  could  not  drive  her 
trom  his  heart.  A  picture  that  will  make  both 
men  and  women  wonder,  as  it  is  a  slice  from  their 
own  lives.  Story  and  scenario  by  Violet  Clark. 
Direction  by  Chet  Withey. 


Her  Social  Value" 


A  drama  with  the  ring  of  the  human  note — 
today  a  salesgirl — tomorrow  the  wife  of  a  society 
man.  Here's  a  theme  that  will  hold  every  audi- 
ence, especially  the  women.  From  the  original 
story  by  B.  P.  Fineman  and  J.  A.  Barry.  Scen- 
ario by  Gerald  Duffy  and  Jerome  Storm.  Direc- 
tion by  Jerome  Storm. 


3irM  national  Picture*  J 


He  heard  his  rival' 
whisper  a  secret  to  his  wife  '* 
/you*  "  Htr  Social  Value"'. 


The  Picture  That  Will  Give  Millions  Their 

ONLY  CHANCE 

To  Learn  from  the  Great  Teacher  Himself 
The  Truths  That  Have  Startled  the  World 


,    M.COUE  PERSONALLY  w 

Appearing  in  his  only  motion  picture 

Exchanges  Already  Flooded  With  Bookings 

Act  At  Once  If  You  Would  Profit  By  The 

GREATEST  SHORT  SUBJECT 
BOX  OFFICE  ATTRACTION 


"  Now  all  those  who  offered  $200 
or  less  for  a  ticket  will  be  able 
to  have  Coue's  services  for 
four  bits  or  less." 

—  CLEVELAND  PLAIN  DEALER 


EVER 
PRODUCED 


"THE  SPICE  OF  THE  PROGRAM" 


EDUCATIONAL  FILM  EXCHANGES,  Inc.,  e.  w.  hammons,  p^u** 


Conan  Doyle  and  Sir  Oliver  Lodge 

Say  "Spirit"  Photographs  are  real. 

The  Scientific  American  has  offered 

$5,000  to  anyone  who  can  prove  they  are. 


The  Little  Girl  Next  Door 


Destined  to  be  one  of  this  year's  greatest 
photoplays  EXPLAINS  EVERYTHING 


The  cast  includes: 


Pauline  Starke  Jam 
Carmel  Myers  Mit< 

And  is  directed  by 

W.  S.  Van  Dyke 


James  Morrison 
Mitchell  Lewis 


A  majority  of  the  inhabitants  of  the  world  will  see  this  photoplay 
We  will  announce  our  method  of  distribution  later 


Blair  Coan  Productions,  Inc. 


Executive  Office 

Room  713,  108  South  La  Salle  St. 


Chicago,  111. 


A  PICTURE  THAT  IS  DIFFERENT 


EXHIBITORS  HERALD 


What  the  Picture  Did  For  Me 

VERDICTS  ON  FILMS  IN  LANGUAGE  OF  EXHIBITOR 

Copyright,  1922 


A  Pair  of  Kings  (Vitagraph),  vyith 
Larry  Semon. — Larry  always  gets  the 
dough.  He  brings  the  crowds  and  laughs, 
too.  Absolutely  the  best  on  the  market. — 
Roy  L-  Dowling,  Ozark  theatre,  Ozark, 
Ala. 

Larry  Semon  Comedies  (Vitagraph). — 
If  you  are  not  playing  the  Semon  Come- 
dies you  sure  owe  it  to  yourself  to  play 
them,  as  there  are  no  better  comedies 
made.    I  have  booked  all  of  them.  After 

you  play  one  you  will  play  them  all.  A. 

E.  Berlin,  Jr.,  Lyric  theatre,  Rock  Falls, 
111. 

Larry  Semon  Comedies  (Vitagraph). — 
Not  one  but  all  of  these  a  tonic  for  a 
sick  box  office  if  you  give  these  to  your 
people.  The  king  of  slapstick  comedies, 
well  made,  fast  and  laughs  in  all  of  them. 
— Bowen  &  Charles  Theatre  Circuit. 
Vader,  Wash. 

The  Fall  Guy  (V),  with  Larry  Semon. 
— If  yeoir  patrons  like  slapstick,  give 
them  all  the  Semons.  This  one  brought 
the  house  down.  Play  these  with  fea- 
tures, and  how  they  eat  'em  up. — R.  A. 
Botts,  Grand  theatre.  Carrington,  N.  D. 

The  Bell  Hop  (Vita.),  with  Larry  Se- 
mon.— A  great  comedy. — G.  W.  Sum- 
mers, Royal  theatre,  Unionville,  Mo. 

The  Grocery  Clerk  (Vitagraph),  with 
Larry  Semon- — One  of  the  best  comedies 
ever  made.  A  laugh  in  every  foot. — A. 
G.  Miller,  Miller  theatre,  Atkinson,  Neb. 

The  Agent  (Vitagraph),  with  Larry 
•  Semon. — A  comedy  that  is  a  scream  from 
beginning  to  end,  and  the  barrel  stuff  is 
the  best  thing  done  in  comedy  for  some 
time.  There  is  action  to  who  tied  the 
pup  and  keeps  the  audience  in  an  uproar. 
W.  H.  Brenner,  Cozy  theatre,  Winches- 
ter, Ind. 

The  Hick  (Vitagraph),  with  Larry 
Semon. — I  never  heard  people  laugh  as 
heartily  as  they  did  over  this  one.  And 
how  could  they  help  it?  Many  came 
back  to  see  it  .the  second  night.  Exploit 
it  good/  It  will  meet  your  highest  ex- 
pectations.— Mrs.  W.  H.  Heifer,  Itasca 
theatre,  Alice,  Tex. 

Larry  Semon  Comedies  (Vitagraph). — 
The  exhibitor  who  fails  to  play  these 
comedies  is  sure  overlooking  a  good  bet. 
Have  played  them  all  and  not  a  bad  one 
yet. — E.  O-  Ford,  Broadway  theatre, 
Brooklyn,  la. 

Golf  (Vitagraph),  with  Larry  Semon. 
— Oh,  Boy,  what  a  comedy.  Just  one 
explosion  after  another.  It's  Semon's 
best.  Am  paying  too  much  for  him, 
though. — C.  R.  Sullivan,  Fair  theatre, 
Amarillo.  Tex. 

The  Saw  Mill  (Vitagraph),  with  Larry 
Semon. — A  very  good  comedy.  Larry  is 
all  right. — N.  O.  Foster,  Elite  theatre, 
Otsego,  Mich. 

Dew  Drop  Inn  (V.),  with  Larry  Se- 
mon.— Best  of  the  Larry  Semon  come- 
dies I  have  run.  Semon  has  brought  me 
business.  When  I  don't  have  Semon  I 
have  from  seven  to  ten  children.  When 
I  do  have  him  I  get  from  forty  to  sixty. 
— A.  Names,  Strand  theatre,  McCracken, 
Kan. 

The  Star  Boarder  C Vitagraph).  with 
Larry  Semon. — Semon  comedies  draw 
better  than  serials.  Pack  the  house  with 
every  Semon  comedv.  Brother,  book 
Semon  for  big  box  office  receipts. — M.  L. 
Steinberg,  Dreamland  theatre.  Norris, 
Okla. 


The  Sawmill  (Vitagraph),  with  Larry 
Semon. — If  you  need  a  good  slapstick 
comedy,  you  cannot  find  a  better.  In 
fact,  you  can  pick  Semon  comedies  with 
your  eyes  closed;  they  are  all  good.  Also 
Vitagraph  is  to  be  complimented  on  the 
way  they  sell  them. — J.  J.  Kudlacek,  Swan 
theatre,  Swanton,  Neb. 

Golf  (Vitagraph),  with  Larry  Semon. 
— A  good  comedy.  It  will  please  the 
public  as  it  is  different  from  ordinary 
comedies. — Walter  Gerrib,  Eagle  theatre, 
Westville,  111- 

The  Grocery  Clerk  (Vitagraph),  with 
Larry  Semon. — A  howling  success  in  the 
way  of  a  two  reel  comedy.  One  thing 
happens  right  after  another  and  you'll 
laugh  at  them  all.— W.  P.  Perry,  Rialto 
theatre,  Cheyenne  Wells,  Colo. 

The  Show  (Vitagraph),  with  Larry  Se- 
mon.— One  of  his  best.  Lots  of  new  stuff 
in  this  one.  Play  this  one  strong.  They 
will  eat  it  up.  You  can't  play  it  too 
strong.  Tell  them  that  you  got  a  real 
comedy  coming.  —  William  Thacher, 
Royal  theatre,  Salina,  Kan. 

The  Hick  (Vitagraph),  with  Larry  Se- 
mon-— Larry  sure  delivers  the  laughs. 
Have  run  a  number  of  his  comedies  and 
have  not  had  a  poor  one.  We  consider 
these  the  best  comedies  on  the  market, 
because  they  sure  get  the  laughs. — H.  G. 
Stettmund.  Ir.,  Odeon  theatre,  Chandler. 
Okla. 

Larry  Semon  Comedies  (V.). — Good 
consistent  comedies  that  always  give  the 
best  of  satisfaction. — Custer  Carland,  Vic- 
toria theatre,  Frankfort,  Mich. 

Golf  (V.),  with  Larry  Semon. — If  you 
are  not  playing  Semon  comedies  you  are 
losing  money.  This  one  is  a  knockout. 
—J-  W.  Crouch.  Elite  theatre,  St.  Paul, 
Neb. 

The  Sawmill  (Vitagraph),  with  Larry 
Semon. — Semon's  greatest  comedy,  and 
I  have  run  them  all. — Harry  Thrcde. 
Scenic  theatre,  Holstein.  Ia. 

Semon  Comedies  (V.). — Just  half 
through  with  a  series  of  ten  Semon  come- 
dies. Consider  them  the  best  comedies 
for  the  money  I  ever  booked. — L.  W. 
Smith,  Fraternity  theatre,  Henry,  S.  Dak. 

The  Sawmill  (Vitagraph),  with  Larry 
Semon.. — Semon  always  good  for  here. 
Went  over  like  a  house  afire. — S.  R. 
Peake,  Pastime-  theatre,  Maquoketa,  Ia. 

The  Agent  (Vitagraph).  with  Larry 
Semon. — A  dandy  comedy,  and  pulled  a 
good  crowd.  Patrons  were  more  than 
satisfied. — N.  Calbeck,  Auditorium  the- 
atre. Nappanee,  Ind. 

The  Grocery  Clerk,  with  Larry  Semon. 
— This  is  my  first  Semon.  I  have  been 
afraid  of  them  on  account  of  the  price 
in  a  small  town,  but  believe  me  they  are 
worth  it.  Every  inch  a  laugh. — R.  S. 
Moore,  Gem  theatre.  Snyder.  Okla. 

The  Bell  Hop  (Vitagraph),  with  Larry 
Semon. — A  good  comedy  with  many  good 
stunts.  One  of  his  best. — E.  S.  Sutter. 
Columbia  theatre,  Kansas  City,  Mo. 

The  Bell  Hop  (Vitagraph),  with  Larry 
Semon  — When  we  have  a  rather  flat 
program  we  alwavs  wish  we  had  a  Semon 
booked  with  it.  These  are  getting  better 
with  each  release.  How  they  roared  and 
laughed  and  then  asked  when  the  next 
one  would  be  here. — J.  W.  Joerger  and 
H.  M.  Maloney,  O-  K.  theatre.  Enter- 
prise. Ore. 


The  Bell  Hop  (Vitagraph),  with  Larry 
Semon. — Boys,  here  is  a  comedian  that 
draws  and  pleases.  His  comedies  are  the 
best  rough  and  tumble  I  have  ever  seen. 
They  are  100  per  cent  pure.  The  Bell 
Hop  is  extremely  funny. — W-  E.  Elkin, 
Temple  theatre,  Aberdeen,  Miss. 

The  Rent  Collector  (Vitagraph),  with 
Larry  Semon. — Excellent.  One  of  the 
greatest  comedies  ever  produced.  They 
won't  only  laugh,  they  will  scream. — J.  N. 
Schwartwalder,  Universal  theatre,  Au- 
burn, N.  Y. 

Solid  Concrete  (V.),  with  Larry  Semon. 
— 100  per  cent  entertainment.  Kept  my 
audience  in  an  uproar  from  start  to  fin- 
ish. If  you  are  not  running  Semon  come- 
dies, you  are  standing  in  your  own  light- 
— D.  A.  White.  Cozy  theatre,  Checotah, 
Okla.  r 

The  Saw  Mill  (V.),  with  Larry  Semon. 
— A  riot  from  start  to  finish.  Larry's 
the  slap-stick  king. — W.  Ray  Erne,  Ri- 
alto theatre,  Charlotte,  Mich. 

A  Pair  of  Kings  (Vitagraph),  with 
Larry  Semon. — Larry  is  always  good,  as 
we  used  to  say  about  the  stuff  sold  in  our 
younger  days,  "but  some  are  better  than 
others,"  and  the  same  with  Larry.  Play 
it,  it  will  please.— D.  Filizola,  Empress 
theatre.  Fort  Scott,  Kan. 

Larry  Semon  Comedies  (Vitagraph)  — 
Consistently  the  best  comedies  to  be  had. 
— M.  L.  Guier,  Auditorium  theatre,  Sla- 
ter, Mo. 

Larry  Semon  Comedies  (Vitagraph). — 
Any  exhibitor  can  see  them  and  be  bet- 
ter off  for  doing  so. — Frank  E.  Lee,  Lee's 
theatre.  Three  Oaks,  Mich. 

The  Show  (Vitagraph),  with  Larry 
Semon. — The  best  comedy  of  his  ca- 
reer, and  one  of  the  best  ever  produced. 
Contains  as  many  thrills  as  the  average 
serial. — W.  W.  White,  Jefferson  theatre, 
Jefferson  City,  Tenn.  t 

The  Bell  Hop  (Vitagraph)  with  Larry 
Semon- — Larry  is  a  genuine  "big  league" 
comedy  star  with  our  audiences.  We 
have  played  every  Larry  Semon  comedy 
that  Vitagraph  has  ever  released.  In 
fact,  we  used  the  first,  second  and  third 
groups  twice.  This  one  contains  one  of 
the  most  thrilling  stunts  of  any  previous 
Semon  comedy,  and  it  fairly  took  the  ca- 
pacity audience  right  up  out  of  their 
seats.  Fact  is,  Larry's  comedies  get  bet- 
ter with  every  one  he  makes. — Harry  M. 
Palmer.  Libertv  theatre,  Washington, 
Ind. 

The  Bell  Hop  (Vitagraph),  with  Larry 
Semon. — A  sure  riot  of  fun.  Best  Semon 
comedy  run  to  date.  Semon  in  a  class 
by  himself. — A.  H.  McLaughlin,  Criterion 
theatre.  Oklahoma  City,  Okla. 

Semon  Comedies  (V.) — Good  slapstick 
comedies.  To  get  a  good  laugh  book 
Semon  Comedies.  Well  liked  here — L. 
A.  White,  Majestic  theatre,  Sherwood, 
N.  D. 

Solid  Concrete  (Vitagraph).  with  Larry 
Semon. — We  have  used  ten  of  Semon's 
latest  comedies.  Have  found  them  all 
good  laugh  producers.  Try  them  with  a 
mixed  program. — J.  S.  Wasserman. 
Rialto  theatre.  Pecos,  Tex. 

The  Saw  Mill  (Vitagraph),  with  Larry 
Semon. — This  is  the  best  Semon  comedy 
to  date.  Have  run  eight  of  his  comedies 
and  all  were  good-  He  sure  gets  the 
laughs.  Book  them. — A.  A.  Neese,  Beat- 
rice theatre,  Haw  River,  N.  C.  "* 

ADV. 


Si 


WHEN.  KNIGHTHOOD 
^#AS  IN  ROWER 


Peso1  My  Heart 

T 

T 

J- Hartley  Manners 

TO  HO! 


By  MARY  JOHNSTON 

Author  of  "AUDRlVXc 


>o»eluM  by  HCVmrHtfHtKON 

IrgJ 

i\Wj 

Of 

BURNING 

SANDS-.-. 

Arthur\*fei6an 

When  You  Book  a  "Book  Title"  Picture 
Remember  the  Bookseller  in  Your  Town 

Nowadays  as  most  big  photoplays  are  made  from  big  books,  a  link-up 
should  be  established  between  Publisher,  Exhibitor  and  Bookseller. 

Cast  your  eye  over  the  cuts  of  books  shown  on  this  page  which  represent 
some  of  the  big  titles  we  publish. 

Also  add  to  the  list : 

Rupert  of  Hentzau  Truxton  King  The  Christian 

The  Custard  Cup  The  Leather  Pushers 

These  books  are  handsomely  bound  and  illustrated,  and 
retail  at  75  cents  each 

LET  THE  BOOKSELLER  KNOW  YOUR  PICTURE  DATES. 

LINK  UP  YOUR  PICTURE  PUBLICITY  WITH  YOUR  LOCAL  BOOK- 

SELLER. 

Perhaps  you  have  tried  it  before  with  indifferent  success.  However, 
don't  be  discouraged  by  that.     Booksellers  are  now  strong  for  the  scheme. 

Go  to  see  your  local  bookseller  today.  He  has  just  received  a  broadside 
from  us  calling  his  attention  again  to  this  big  idea.  There  are  many 
things  you  can  talk  over  together  and  put  into  effect  that  will  be  of  mutual 
interest  and  profit. 

Perhaps  you  won't  get  all  the  booksellers  in  the  town  to  co-operate  with 
you  all  the  time,  but  you  will  get  some  of  them  to  co-operate  most  of  the 
time,  and,  on  the  whole,  it  will  be  worth  your  while. 

As  a  matter  of  good  business,  the  bookseller  will  want  to  feature  your 
"  showing  "  with  his  books,  as  some  of  the  biggest  stores  in  the  country 
are  doing  every  day. 

When  in  doubt,  write  us 

Grosset  &  Dunlap  J£  ?^  Publishers 

Photo  Play  Book  Titles 


THE  THREE 
MUSKETEERS 


ALEXANDER  DUMAS 


■ 

5 

J 

3. 

THE  PRISONER 
OF  ZEN DA 


I 


1 


Here's  what  the  Critics  say: 

WM.  A.  JOHNSON,  Editor  Motion 
Picture  News:  "Goldwyn's  big 
Production,  'The  Christian,'  will  go 
down  in  history  as  a  masterpiece!" 

L.  W.  BOYNTON,  Editor  Exhibitor's 
Trade  Review:  "'The  Christian' is 
a  screen  marvel.  It  takes  its  place 
with  the  acknowledged  classics  of 
the  motion  picture.  Unquestion- 
ably the  biggest  box-office  picture 
Goldwyn  has  ever  released." 

ROBERT  E.  WELSH.  Editor  Motion 
Picture  World:  " 'The  Christian  is 
a  really  great  picture  without  an 
'if  or  a  'but.'  It  will  make  a  pile 
of  money." 

JOHN  SPARCO,  Editor  N.  Y.  Exhib- 
itor's Herald:  '"The Christian'  will 
clean  up.    It  has  everything!" 

LOUELLA  PARSONS,  M.  P.  Editor 
Morning  Telegraph:  "No  exhibitor 
can  afford  to  pass  by  'The  Chris- 
tian.'" 

FRED  SCHADER,  in  Variety:  "One 
of  the  biggest  box-office  winners." 

FILM  DAILY:  '"The  Christian'  will 
undoubtedly  prove  one  of  the  out- 
standing attractions  of  the  year." 


Booked  by  America's 
Leading  Exhibitors 


BALABAN  &  KATZ'S  Chicago 
IKE  LIBSON'S  Capitol,  Cincinnati 
**Vri  Ajj  Alsp  Strand,  Dayton;  Southern,  Columbus 
|(fjRi5l  >    GLEICHMAN'S  Broadway-Strand,  Detroit 
-  TOM  MOORE'S  Rialto,  Washington 
ROWLAND  &  CLARK'S  State,  Pittsburgh 

l,:lr  Capitol  Theatre,  New  York 

US  PL-  - 

California  Theatre,  Los  Angeles  * 

Park  Theatre,  Boston 


GUY  WONDERS'  Baltimore 

5j8] 

ml 


A  GOLDWYN  PICTURE 

■  j  v*'TJ' .'.*.£  \  b  TTp  -l'  , 


*Naw  playing  Second  Week  and  is  Breaking  all  Records 


Presents 


The  Tivst  of 

12  POWERFUL  PICTURES 


FIRST 
THREE  NOW  READY 


" SUNKEN  ROCKS " 

A  Mystery  Drama  from  Story  by  E.  Temple  Thurston. 


"  TANSY  " 


"  BARGAINS  " 


Territories  Open 

—    yji       for   assignment   to   "  terri 


An  Entrancing  Romance  Making  A  Dramatic  Story  with  a  "  Punch," 
Life  out  of  Love  from  the  Novel  by        from    the    Stage    Play    by  Edward 

Tickner  Edwards.  Irwin. 

"  ONCE  ABOARD  THE  LUGGER  " 

From  the  Popular  Humorous  Novel  by  A.  S.  M.  Hutchinson  (Author  of 
"  If  Winter  Comes  "  and  "  That  Freedom  "). 


•  \1 

12  Powerful  Features      \  it; 

ers  entitled      \  ^ 


THE  FIRST  FEATURES   PRODUCED  WITHOUT  THE  AID  OF 
"  MAKE-UP,"  GIVING  THE  UTMOST  OF  NATURALNESS  WITH 
PERFECT  PHOTOGRAPHY 


and 

A  Series  of  Two  Reel 

"  People   and  Things 

WIRE  TODAY 


For  Releasing  or  Exhibiting  Information,  Wire 

BURR  NICKLE  PRODUCTIONS 

1017-1018  Story  Bldg.  Los  Angeles,  Cal. 


Also  a»  Series  of  "Different"  Two-Reelers— "PEOPLE  and  THINGS" 


Story  by 
H.  H.  Van  Loan 


Robert  Thornby 
Production 


A  Real  Sea  Drama 

STARRING 

WALLACE  AND  NOAH 

BEERY 


RIGHT  now  dramas  of  the  sea  are  having 
their  greatest  vogue — in  magazines  and 
books  as  well  as  in  pictures.  Look  around  for 
yourself  and  you'll  find  proof  of  this — which 
means  that  the  man  who  books  a  sea  drama 
RIGHT  NOW  is  a  live  wire  playing  into  the 
hands — and  cash  pockets — of  an  eager  public — 
it  means  that  he's  letting  the  grass  grow  under 
the  other  fellow's  feet.  Here's  YOUR  chance  to 
book  a  REAL  sea  drama — a  sea  drama  starring 
the  two  greatest  character  actors  on  the  screen. 
Grab  it  while  the  grabbing's  still  way  above 
par— NOW! 


F«  B 


DISTRIBUTED  BY 

OOKING  /OFFICES 


0 


OF  J 

723  SEVENTH  AVE.,  NEW  YORK  CITY 

EXCHANGES  EVERYWHERE 


LOWERS  WORLD'S  RECORD 


e m pseys'  services. 

Mclean  breaks  record. 

Chicago   Pro  Skates   75   Yards  In 
0:07  4-5  In  Trial  at  Pittsfield. 

PITTSFrEIJD.  Mass.,  Jan.  27.-Bobby 
McLean  of  Chicago^  professional,  broke 
the  world's  record  for  skating  seventy- 
five  yards  here  this  afternoon,  going  the 
distance  in  7  4-5  seconds.  The  trial  was 
against  time.  The  former  record  of  8  1-5 
seconds  was  made  by  Morris  Wood' 
1903         at  Veron*  Lake-  N-  J-  Jan-  2*-' 

'tgm 


Bobby  McLean,  Champ 
Ice  Skater,  Becomes 

Movie  Picture  Star 

Bobby  McLean,  world's  cham- 
pion speed  and  fancy  ice  skater, 
has  signed  a  contract  to  appear 
in  a  motion  picture  entitled  "'The 
Art  of  Skating."  This  picture  is 
now  being  filmed  by  All -Nations 
Features,  Inc.,  at  Saranac  Lake. 


WWII 

(■hile 
.  fll»- 
Ixred 


McLean  In  Fast  Exhibition 
Bobbie  McLean.  Chicago  profe8Stonai 
skater,  reeled  off  an  exhibition  200-yard 
At  dash  in  eighteen  seconds  flat.    This  was 
three-fifths  of  a  second  slower  than  the 
world's   mark    established    by   J»ln  s 

ft00,miS°"  lr\  1893>  but  the  former  r'eeord' 
statiltKs  show,  was  made  with  a  fhimr 
start  and  on  a  straight  track  S 
Tomorrow   Kaskey   and  Gorman  will 
continue  their  battle  for  supremaVv !! 
the  «0-yard  dash  and  f.io  3-mflTVv'nt 
Gorman's  proved  ability  in  the  distance 
event    together  with  the  game  fight  hi 
v-~    has  been  making  In  t,e  sprints  places 
\      hi"J  .M   th0   Possible   favorite.     But  U 
filers      a  rCal  baUle  between  the  two 


BOBBY  McLEAN ! 


WORLD'S  CHAMPION  SPEED 
AND  FANCY  ICE  SKATER 


EVERYBODY  LOVES  A  CHAMPION  IN  THIS  LAND 


OF  CHAMPIONS 


A  REAL  SKATING  PICTURE 

Directed  by  ROBERT  E,  TANSEY 

THE  MAN  WHO  MADE 

MAN  O'  WAR  PICTURE 

A  GOOD  STORY  combining  the  Most 
Complete  and  Perfect  Analysis  of  the  Art 
of  Speed — Trick  and  Fancy  Skating — 
Interesting — Entertaining — Fun.  Slow 
and  Natural  Motion,  Cleverly  used  to 
make  this  Bobby  McLean  Picture  the 
one  you  want. 

BOBBY  McLEAN 


The  BIGGEST  and  BEST  SHORT 
FEATURE  of  the  Year. 

With  a  Hundred  Thousand  Dollars  Worth 
of  Publicity,  you  know  that  this  Picture 
Will  Win.  * 

Good  "Action"  Display 
For  Lobby 

Backed  by  an  Advertising  Campaign 
that  would  do  justice  to  a  Big  Feature. 

BOBBY  McLEAN 


IN 


KING  OF  THE  ICE 


(SHORT  FEATURE.— TWO  REELS) 


DISTRIBUTORS 


BOOK 
NOW! 


EXHIBITORS! 

Treat  Your 
Patrons  to  a  New 
Refreshing 
Picture. 


Phone  or  Wire 
your  Exchange 
now! 


Just  say  "Get  the 
McLean  Picture 
for  me." 


THE  PRINTS  ARE  READY 
NEVER  MIND  WRITING —  WIRE! 


LET'S  BREAK  A  RECORD  WITH  THIS  PICTURE 

ALL  NATIONS  FEATURES,  INC.— 565  FIFTH  AVE.,  NEW  YORK,  N.  Y. 


JOSEPH  M  *  SCHENCK.  presents 

NORMA  TALMADGE 

in  a  tale  of  tempestuous  love  in  desert  places 

<77i<?  VOICE  from  f/ie  MINARET 

personally  directed  by  FRANK  LLOYD 


tie  leaped  to  h  i  sfeet  as  he  sai 
her  husband  approachim 


you  came 
back  because 
you  love  me?'" 
Deliberately  she 
answered  "Jfo! 


prefer  ike  desert  with  your  love 


A  picture  in  every  way  their  peer,  and 
one  again  to  stampede  the  Box  Office. 

Norma  Talmadge  reaches  the  height  of 
her  dramatic  career,  enhancing  by  her 
incomparable  artistry  a  story  aflame  with 
love,  a  picture  startlingly  beautiful  in  its 
panoramic  scenes  of  the  exotic  East  with 
its  spectacular  splendors. 

Here  are  reunited  the  screen's  greatest 
lovers,  for  Eugene  O'Brien  plays  op-  & 
posite  Miss  Talmadge,  heading  an  ex-  *  , 
ceptional  supporting  cast. 

The  picture  has  been  produced  with  all 
the  care  and  lavishness  of  the  Joseph  M. 
Schenck  productions,  and  was  person- 
ally directed  by  that  master  artist,  Frank 
Lloyd.  The  story  is  known  to  millions, 
being  adapted  by  Frances  Marion  from 
Robert  Hichens'  famous  novel  and  stage 
success.  Photographed  by  Antonio 
Gaudio  and  Norbert  Brodin, 
it  is  a  treat  to  the  eye. 


NORMA  TALMADGE 


"The  VOICE/h>m  f/i*MINARET 


A3izAt  national 


Picture 


ftookeci 


on  Sight,  for  February 
Play  Dates,  by 


John  Hamrick's  Blue  Mouse 

Seattle 

John  Hamrick's  Blue  Mouse 

Portland 

John  Hamrick's  Blue  Mouse 

Tacoma 

Stillwell's  Casino 

Spokane 

Marcus  Loew's  Warneld 

San  Francisco 

Marcus  Loew's  Stat 

Los  Angeles 

State  Theatre 

Erie,  Pa. 


Bert  Van  Tuyle 

presents 


Shipmoa 

The  GRUB- STOKE 


A  Story  of  the  Klondike 

Directed  bu  Bert  Van  Tuyle 

in  collaboration  with  theauthor 


This  is  the  biggest  picture  Nell  Shipman  ever 
made;  the  strongest  story  she  ever  wrote;  the  best 
starring  work  of  her  career.  When  you  remem- 
ber how  you  cleaned  up  with  "God's  Country" 
you  will  recognize  that  this  is  a  strong  statement. 
"The  Grub-Stake"  supports  such  a  statement. 


First  runs  in  the  largest  cities  of  the  country  are 
ripping  out  dates  on  other  supposedly  big  pictures 
to  get  to  the  public  quickly  with  this  one  that  is 
still  better.  All  the  wonderful  animals  that  the 
public  has  shown  it  loves  to  see  are  featured  in 
a  splendid  episode  of  "The  Grub-Stake." 


796 


Motion  Picture  News 


100,000,000  People 

IT  IS  IN  EVERY  NEWSPAPER,/ 

CASH  IN  ON  THIS 

FIRST  DRUG 

Swing  Cumminas  Production 

"(Me 


Stops'  GLADYS 

BROCKWELL 


ALSO 

BOB  TALKER 

"THE  TREABOL  KID' 


LIVE  WIRE  INDEPENDENT 
EXCHANGES  WILL  BGDK  FOR 

MARCH  IS  DATES 

Prints  fteing  Shipped  FEB.  13 1!* 
Actual  Photographing  Finished  FEB  7tb 


i 


February  17,  1923 


79: 


are  reading  of  this  today/ 

IT  IS  ON  EVERY  TONGUE  / 

PICTURE  of  the  TIMES 

EVIL  SUPER 

gf  Harvey  (jates  Stoiy 

Traffic 

and  BARBARA 

TENNENT 


Bqdk  It  Now 

THRU  LEADING  INDEPENDENT 
EXCHANGES  EVERYWHERE 

OR, 

WIRE  *  PHONE  ^  WRITE 

SUITE    1005  ~  O8  LOEW  STATE  BLDG.  NEW  YORK, 


798  Motion  Picture  News 

So  Many  Inquiries 


Have  reached  us  recently  from  those 
interested  in  the  construction  of  new 
theatres  and  others  in  refitting  and 
remodelling  during  the  summer 
months  that  we  feel  that  the  time 
is  ripe  for  a  special  section  thor- 
oughly covering  the  financing,  plan- 
ning, construction  and  furnishing  of 
the  theatre. 

To  properly  present  this  material  we 
have  secured  the  cooperation  of  one 
of  America's  leading  motion  picture 
theatre  architects  to  personally  su- 
pervise the  preparation  of  this 
section. 

We  will  run  this  material  in  one  of 
the  early  March  issues  of  MOTION 
PICTURE  NEWS  and  will  make  it 
so  important  to  the  industry  at  large 
that  those  interested  in  building  or 
equipping  theatres  cannot  afford  to 
overlook  it. 

Make  your  space  reservations  as 
early  as  possible. 


February  17,  19  2  3 


799 


A  Bride  Made  a 
Startling  Discovery 

Every  woman  will  want  to  know 

What 

Another  gripping 

HTiomasn .Once 

Production 

WHAT  A  WIFE  LEARNED 

wtk Milton  Sills- John  Bowers 
w  Marguerite  De  La  Motte.. 

Big  in  dramatic  thrill,  bigger  still  in  spectacular  sensation — a 
terrific  dam-burst  that  sends  flood  waters  seething  over  the 
countryside  in  miles-wide  sweep  of  disaster — a  mad  stampede 
of  a  thousand  steers  and  a  man  who  braves  death  beneath  their 
flying  hoofs  to  halt  them. 

A  story  of  the  lonely  spaces  of  the  Northwest  and  of  Broadway's 
seething  nights — of  a  fiery,  dominant  man  and  a  culture  bred 
city  woman.  A  conflict  of  souls  in  an  elemental  clash — high 
powered  drama. 

By  Bradley  King.    Directed  by  John  Griffith  Wray 

Under  the  personal  supervision  of  Thomas  H.  Ince 

Distributed  by  Associated  First  National  Pictures,  Inc. 


Motion  Picture  News 


William  J.  Sullivan,  Rialto  theatre,  Butte, 
Mont.,  wired  to  Mr.  Ince  as  follows: 

"  In  all  my  experience  in  putting  on  entertain- 
ment I  have  yet  to  find  one  picture  that  has  gone 
over  as  big  as  1  The  Hottentot.'  The  steeple- 
chase was  so  exciting  that  our  repair  man  had 
to  stay  after  the  show  putting  back  the  arms  on 
the  chairs  in  the  theatre.  People  really  stood 
on  their  seats  and  cheered.  Patrons  thought  the 
picture  was  so  good  I  lost  many  admissions  be- 
cause they  would  not  leave  until  they  had  seen 
the  picture  twice  and  we  could  not  empty  the 
house  fast  enough  to  take  care  of  the  crowds. 
Comment  from  press  and  public  is  '  The  Hot- 
tentot '  is  the  finest  and  most  entertaining  pic- 
ture ever  shown  here." 


c17wmasJ/.ckce»<<*«« 

An  Earthquake  of  Qasps 
A  Mirth  quake  of  Laughs.. 


4*t  staiTin|  DouglasMacLeanand  Madge  Bellamy- 

^HOTTENTOT 

Dir5ciretf  bii  James  W  Home  and  Del  Andrews 
under  Me  personal  supervision  of  Thomas  H.  Ince 

(Distributed  bu  As  sociated  Firrt National  Pictures  Inc. 


Motion  Picture  News 

The  New  Contract 


A STANDARD  contract  for  the  leasing  of 
motion  pictures  has  finally  been  realized. 
Knowing  little  of  the  problems  of  either  a 
lessor  or  lessee  we  will  not  presume  to  pass 
judgment  on  how  equitable  the  document  is, 
but  since  it  has  been  drawn  and  ratified  by 
representative  exhibitors  on  one  side  and  repre- 
sentatives of  the  producer  and  distributor  on 
the  other,  we  accept  it  as  a  satisfactory  if  not 
perfect  instrument  and  confine  our  comment 
to  a  far  more  important  phase  of  the  proposi- 
tion— the  ways  and  means  by  which  the  new 
contract  has  been  evolved  and  what  such  a 

procedure  means  to  the  entire  industry. 
*       *  * 

For  the  first  time  in  the  history  of  motion  pic- 
tures, men  who,  in  point  of  view,  have  beeri 
held  to  be  fundamentally  opposed,  met  around 
a  conference  table  and  stayed  there  until  they 
threshed  out  their  differences  and  until  they 
settled  a  question  of  importance. 

It  has  taken  seven  months  to  do  this  and  we 
know  the  task  was  not  an  easy  one. 

But  the  great  thing  that  has  been  ac- 
complished is — unity;  or,  at  least  a  long 
forward  step  toward  unity;  unity  between  two 
branches  of  this  industry  which  generally 
are  at  war. 

Without  a  doubt  major  credit  for  this  great 
forward  step  belongs  to  Will  H.  Hays.  It  was 
Mr.  Hays  who  convinced  the  various  producers 
and  distributors  who  make  up  the  membership 
of  the  Motion  Picture  Producers  and  Dis- 
tributors of  America,  that  existing  contracts 
could  be  improved  to  the  benefit  of  all  branches 
of  the  industry.  It  was  he  who  made  possible 
the  conferences  and  brought  them — by  acting 
as  guide,  counselor  and  friend,  to  a  successful 
termination. 


The  new  contract  as  a  mere  instrument  for 
the  transaction  of  business  would  be  just  as 
effective  and  quite  as  equitable  if  it  had  been 
drawn  by  the  distributor  without  consultation 
with  the  exhibitor.  Perhaps  some  day  it  might 
have  been  provided  as  a  natural  course  of 
events. 

But  how  much  better — more  satisfactory — 
in  its  direct  results  is  the  method  that  has  been 
pursued. 

*  5fc  * 

The  standard  contract  contains  many  provi- 
sions that  appear  to  be  advantageous  to  the 
exhibitor. 

The  producer  agrees  to  assume  responsibil- 
ity for  the  acts  of  his  employees  and  all  arbi- 
trary penalties  in  favor  of  the  distributor  have 
been  eliminated.  Lack  of  such  articles  of 
agreement  in  contracts  of  the  past  have  always 
been  productive  of  friction. 

The  provision  for  fixing  play  dates  has  also 
been  altered  to  such  an  extent  and  to  such  good 
purpose  that  it  would  appear  that  "  play  dates 
will  now  become  pay  dates  "  and  vice  versa. 

How  the  new  contract  will  work  out  remains 
to  be  seen.  But  at  least  it  has  been  proven  that 
distributors  and  exhibitors  can  confer  around 
a  table;  and,  tackling  one  of  the  worst  causes 
of  dissension,  arrive  at  a  solution  to  which  they 
subscribe. 

And  that  means  that  other  matter  can  be 
taken  up  in  the  same  sensible  way;  and  even  if 
a  happy  solution  is  not  reached  at  least  greater 
understanding  will  result. 

And  this  understanding  will  hasten  along  the 
stabilization  of  the  industrv. 


VOL.  XXVII 


FEBRUARY  17,  1923 


No.  7 


802 


Motion  Picture  News 


WILLIAM  DUDLEY 
PELLEY  of  New 
York,  magazine  writer 
and  novelist,  whose  stories  are 
finding  their  way  to  the  screen, 
has  joined  forces  with  H.  H. 
Van  Loan,  who  is  engaged  in 
the  publishing  business  with 
R.  T.  Thornby  and  Lindsay 
McKenna  under  the  monicker 
of  H.  H.  Van  Loan,  Inc.,  Se- 
curity Building,  Hollywood, 
but  who  is  never  too  busy  to 
turn  out  original  scripts  and 
adaptations. 

H.  H.  has  just  completed 
the  adaptation  of  Pelley's  story,  "The  Fog,"  which  will 
carry  the  Metro  trademark.  Both  writers  will  preserve  their 
individuality  and  carry  on  their  activities  separately.  Wher- 
ever collaboration  is  attempted,  the  work  will  be  so 
designated. 

Mr.  Van  Loan  is  the  author  of  "  How  I  Did  It,"  an  au- 
thoritative document  of  how  to  write  and  market  scripts — 
the  contents  being  crammed  with  interesting  sidelights  of 

how  he  put  himself  and  his  ideas  over. 

#  *  * 

MOTION  picture  "  still  "  photographs  are  the  latest  to 
receive  definite  recognition  in  the  field  of  higher  arts. 
Recently  a  "  still  "  from  a  photoplay  was  hung  in  a  prominent 
place  in  the  Buffalo  Museum  of  Natural  Science  and  now  one 
is  to  achieve  a  similar  honor  at  the  University  of  Pennsylvania. 

In  both  cases  the  photographs  were  made  by  Edward  S. 
Curtis,  the  famous  photographer  of  Indians  who  was  especially 
commissioned  by  Cecil  B.  DeMille  to  take  a  set  of  art  portraits 
in  the  huge  forest  setting  which  is  a  feature  of  "  Adam's 
Rib." 

#  #  * 

A  BON  VOYAGE  luncheon  was  given  Friday  by  the  execu- 
tives  of  Paramount  for  Adolph  Zukor  and  S.  R.  Kent,  who 
sailed  the  following  day  on  a  two  months'  business  trip  to 
Europe. 

•  #  * 

ANNA  AIKEN  PATTERSON,  editor  and  publisher  of 
Weekly  Film  Review,  in  a  signed  statement  over  an 
article  headed  "  Information  Versus  Invective  "  has  some- 
thing to  say  to  Bishop  Warren  A.  Candler,  who  has  raised 
his  voice  against  the  industry  in  the  South.  His  denunciation 
appeared  in  the  Atlanta  Journal  under  the  caption,  "  They 
Cannot  Be  Cleansed." 

The  editor's  indictment  expresses  the  idea  that  the 
Bishop's  invectives  are  supported  on  nothing  but  authorita- 
tive misinformation.  We  agree  with  Anna  Aiken  Patterson 
that  no  one  should  condemn  the  screen  because  a  few  have 
brought  discredit  upon  the  name. 

Everyone  who  starts  indicting  the  industry  should  first  see 
that  he  is  without  sin  and  second  that  his  house  is  in 

order.  * 

*  *  # 

TOMMY  EVANS  has  joined  the  ranks  of  the  palm  beachers. 
Major  Tommy  is  spending  his  first  vacation  in  nineteen 
years  cavorting  with  the  waves  and  cutting  quite  a  swath  in 
his  flannels.  Perhaps  he  will  post-card  us  showing  him  in  a 
wheel  chair  or  broadcasting  his  "  Personal  Interest  "  theory 
through  the  radio. 

*  *  * 

J  SSOCIATED  EXHIBITORS'  "  Alice  Adams,"  by  Booth 
Tarkington,  vnns  the  asterisk  in  the  latest  bidletin  isstied 
by  the  National  Board  of  Review.  The  novel  lias  been  accepted 
everywhere  as  the  author's  masterpiece  and  won  the  Columbia 
prize  for  the  best  piece  of  fiction  written  during  1921.  If  the 
picture  carries  out  the,  fidelity  of  the  book,  it  should  be  a  hum- 
dinger as  a  realistic  slice  of  the  age-old  impulse — keeping  up 
appearances. 


AN  interesting  item  of  how 
an  enterprising  film  sales- 
man has  taken  the  gentry  of  a 
small  hamlet  into  the  land  of 
Make-Believe  is  recorded  in 
the  exploits  of  Harry  Kirsh- 
baum,  Universal  representa- 
tive of  Kansas  City.  Through 
his  initiative  Harwood,  Mo.,  a 
small  town  of  300,  has  adopted 
an  idea  which  would  prove 
profitable  for  film  salesmen  in 
the  territory  to  duplicate. 
Virtually  no  form  of  entertain- 
ment could  Harwood  boast  of 
— that  is,  until  Mr.  Kirshbaum 
drove  into  town  one  day  in  his  humble  Henry.  In  about 
two  hours  plans  had  been  perfected  whereby  the  merchants 
of  Harwood  would  give  a  Saturday  matinee,  consisting  of  a 
two-reel  drama  and  a  one-reel  comedy,  free.  A  five-reel 
feature  was  added  to  the  night  performance,  for  which  ten 
cents  admittance  is  charged. 

Because  of  interest  in  civic  affairs  by  the  superintendent 
of  the  local  telephone  company,  the  only  exploitation 
methods  necessary  consist  of  a  call  in  all  directions  over  the 
phone.  And  the  best  part  of  the  whole  affair,  as  far  as  the 
merchants  of  the  town  are  concerned,  is  that  these  per- 
formances have  attracted  fully  fifty  per  cent,  more  people 

to  the  town  each  Saturday. 

•  *  • 

IF  any  of  you  have  wondered  what  became  of  Louise  Huff, 
who  starred  not  so  long  ago  under  the  World  Film  banner, 
we  will  tell  you  that  she  is  using  her  voice  and  talent  in  Rachel 
Crothers's  new  play,  "  Mary,  the  3rd,"  which  opened  in  New 
York  the  other  night. 

While  speaking  of  "  come-backs  " — we'll  say  that  Warren 
Kerrigan  is  returning  to  the  screen  after  a  long  absence.  Look 
for  him  in  "  The  Covered  Wagon."  There  is  one  erstwhile 
star  of  stage  and  screen  who  seems  to  have  gone  into  permanent 
retirement  and  her  name  is  Marguerite  Clark.  Pearl  White 
is  to  retire  for  a  time — in  a  French  convent.   They  comes  and 

they  goes,  as  0.  Henry  would  have  it. 

•  •  # 

TESSE  L.  LASKY  registered  elation  this  week  when,  upon 
arrival  in  New  York  from  Los  Angeles,  he  read  Pola  Negri's 

telegram  announcing  her  joy  over  "  Bella  Donna." 

•  *  * 

IT  wasn't  due* to  the  press  agent's  fault  that  Jackie  Coogan 
arrived  in  New  York  ahead  of  schedule.  The  high- 
salaried,  eight-year-old  Jackie  came  in  on  a  train,  the  signals 
of  which  were  crossed.  Hence  the  army  of  10,000  fans  and 
Bill  Edwards  were  missing.  Tears  were  seen  to  glisten  in 
young  John's  brown  orbs.  Why  not — when  he  thought  of 
the  ovations  accorded  the  "  Tiger  "  and  the  little  doctor  of 
auto-suggestion?  It  was  three  hours  later  that  the  blunder 
was  rectified  and  Jackie  made  his  triumphant  re-entry — 
after  slipping  through  the  gates  and  hopping  off  a  later  train. 
Children  predominated  in  the  army  of  10,000,  which  in- 
cluded a  band,  and  they  were  rewarded  when  Jackie,  on  the 
shoulders  of  a  friend,  doffed  his  velvet  cap. 

The  juvenile  star  who  bounded  into  fame  and  fortune  after 
his  appearance  in  "  The  Kid,"  has  several  important  matters 
to  attend  to  before  he  departs  for  the  Coast — among  which 
are  addresses  to  be  made  before  the  Boy  Scouts  and  a  few 
luncheon  and  dinner  engagements  with  producers,  im- 
presarios, interviewers,  and  several  of  his  young  professional 
friends. 

Jackie  should  have  the  time  of  his  life  in  New  York.  Look 
at  all  the  snow  (they  don't  have  any  out  in  Los  Angeles)  ! 
The  theatres  are  going  full  blast ;  the  ships  are  arriving  and 
departing  in  the  harbor ;  the  Stock  Exchange  is  always  busy 
(it  should  interest  him  now) ;  the  red  ball  is  up  in  the 
Park,  indicating  thick  ice  for  skating;  and  Mayor  Hylan 


PICTURES 

AND 

PEOPLE 


February  17,  1923 


803 


T 


has  left  him  the  keys  to  the 
city  before  hizzoner  left  for 

Palm  Beach. 

*  *  * 

'HE  Lewis  Publishing  Corn- 
pan}',  owners  of  the  Morn- 
ing Telegraph,  through  an 
engraved  card  announce  the  ap- 
pointment of  George  B.  Van 
Cleve  as  assistant  publisher. 
The  Telegraph  is  to  be  con- 
gratulated in  obtaining  the 
services  of  Mr.  Van  Cleve,  who 
was  formerly  associated  with 
Cosmopolitan  Productions — and 
who  is  a  newspaper  man  and 
advertising  counsellor  of  wide 

experience. 

#  *  * 

ICHARD  IV  A  L  T  0  X 
TULLY,  author  of  "  The 
Bird  of  Paradise,"  and  "  Omar, 
the  Tentmaker,"  is  back  in 
Netv  York  after  a  sojourn  in 
Europe  staking  out  claims  for  the  presentation  of  "  Omar." 
Mr.  fully 's  canvases  have  been  hanging  in  the  First  National 
gallery.  He  ivill  return  to  Hollywood  shortly  to  start  produc- 
tion upon  his  next  feature. 

•  *  m 

THE  LITERARY  DIGEST  in  its  February  17th  issue  has 
something  to  say  about  screen  censorship.  In  an  article 
headed  Screen  Dealings  With  Dickens  And  Hugo,  it  repro- 
duces the  indictment  of  censorship  which  appeared  in  the  Lon- 
don Outlook  over  the  signature  of  Clinnell  Wilkinson,  and  this 
writer  ventilates  the  English  aspects  of  the  same  questions 
about  the  screen  that  have  been  agitating  us,  and  he  seems  to 
arrive  at  conclusions  somewhat  similar  to  those  printed  here 
about  the  criminal  stupidity  instead  of  the  criminal  morality 
of  the  film. 

The  Literary  Digest  quoting  Mr.  Wilkinson  says:  "  Litera- 
ture leaves  the  Court  without  a  stain  on  its  character.  '  Oliver 
Twist  '  may  be  printed  in  cheap  editions  and  sold  to  all  and 
sundry,  but  a  cinematographic  representation  of  Fagin's 
thieves  '  kitchen  has  been  banned  for  everybody  under  sixteen 
years  of  age. 

The  writer  dwells  upon  the  theatre,  which  he  calls  the  real 
flaw  in  the  argument,  for  plays  are  produced  year  after  year 
having  to  do  with  sex  and  crime.  Yet  virtue  always  triumphs 
on  the  cinema,  as  it  always  did  in  the  old-fashioned  melodrama 
and  penny  dreadful. 

Mr.  Wilkinson  admits  that  it  is  not  easy  to  argue  the  ques- 
tion of  the  film  dealing  with  the  relation  of  the  sexes.  He 
makes  a  plea  for  greater  frankness  in  these  matters.  He  sums 
up  by  saying  "  that  they  (the  films)  should  be  supposed  to  be 
any  more  capable  than  the  penny  dreadful  and  the  melodrama 
of  making  saints  or  sinners  is  a  theory  that  still  remains  to  be 
proved."  He  argues  that  "  The  whole  agitation  against  the 
cinema  is  unreasonable,  but  it  would  be  silly  to  expect  reason 

from  the  modern  Puritan." 

•  •  • 

HARRY  RAPF  and  Abe  Warner  left  Los  Angeles  Wednes- 
day for  New  York  and  in  their  luggage  is  a  print  of 
"  Brass,"  which  according  to  our  spies  on  the  Coast  is  SOME 
picture.  Certainly  it  carries  a  cast  with  Monte  Blue,  Marie 
Prevost,  Irene  Rich,  Harry  Myers  and  the  juvenile  tot.  Bruce 

Guerin,  in  six  of  the  twenty  roles. 

•  •  » 

/N  conference  at  the  offices  of  Educational  are  E.  W. 
HamMons  and  Charles  Christie,  the  comedy  director 
having  come  on  for  a  three  weeks'  stay  to  talk  over  the  dis- 
tribution of  Christie  comedies.  Brother  Al  has  completed  ten 
of  the  twenty  productions  to  be  released  up  to  July.  Two  new 
players  have  signed  the  Christie  contract — Henry  Murdoch 
and  Kathleen  Clifford. 


Index  to  Departments 

Editorial   801 

Pictures  and  People  802-803 

General  News  and  Special  Features  804-814 

Chicago  and  Mid-West  820 

Comedies,  Short-Subjects  and  Serials  843-844 

Construction  and  Equipment  855-864 

Exhibitors'  Service  Bureau  822-831 

Feature  Release  Chart  865-868 

Pre-Release  Reviews  of  Features  840-841 

Production-Distribution  Activities  845-853 

Regional  News  from  Correspondents  832-839 

Reviews  of  Latest  Short-Subjects  842 

Studio  Notes  and  Player  Brevities  821 

What  the  Big  Houses  Say  815 

With  the  First-Run  Houses  816-819 


H. 


M.  RICHEY,  general 
manager  of  Motion  Pic- 
ture Theatre  Owners  of  Michi- 
gan, and  W.  S.  McLarren  of 
Jackson,  also  a  member  of  M. 
P.  T.  O.  M.,  were  callers  at  the 
NEWS  offices  last  week.  The 
Michiganders  came  to  New 
York  to  talk  shop  and  to  see 
what  the  theatres  and  picture 

palaces  had  to  offer. 

*  #  * 

SENATOR  JAMES  J. 
WALKER  in  an  announce- 
ment made  in  Will  Hays's  of- 
fice, will  sever  all  official 
connections  with  the  industry. 
The  majority  leader  of  the  New 
York  senate  has  been  counsel 
for  the  T.  O.  C.  C.  and  the  M. 

P.  T.  O.  of  New  York. 

#  *  * 

7 'HE  Knoedler  Galleries,  New 
York,  are  featuring  an  ex- 
hibition of  paintings  by  Tade  Styke,  the  French  artist,  who  is 
at  present  in  this  country.  Among  the  group  and  receiving 
the  greatest  attention  is  a  painting  of  Pola  Negri — which  has 
a  place  of  Iwnor  near  portraits  of  Caruso,  Chaliapin  and  Russo, 
by  the  same  artist. 

*  •  • 

AN  editorial  faux  pas  has  been  committed  by  the  editor 
of  the  Franklin  Journal,  Farmington,  Maine.  The 
ethics  of  journalism  are  sound  in  that  editorial  opinions 
must  be  consistent  with  the  news  matter  which  accompanies 
them.  It  may  be  that  the  Franklin  Journal  shatters  the 
conventions  in  this  respect ;  it  may  be  that  the  news  item 
which  clashed  with  the  editorial  comment  in  the  issue  of 
January  23rd  was  put  in  through  an  oversight;  it  may  be 
that  the  editor  writes  what  he  thinks  and  the  copy  desk  can 
take  care  of  itself — but  whatever  the  reason  the  paper  surely 
contradicts  itself. 

H  ere's  the  paragraph  in  the  editorial  column :  "  ^Vallace 
Reid,  the  hero  of  Filmdom,  died  at  the  Hollywood  Sani- 
tarium, Jan.  18th,  as  a  result  of  a  fight  to  break  away  from 
the  drug  habit.  If  anyone  can  point  to  a  worse  collection 
of  inebriates  and  social  degenerates  than  seems  to  crop  out 
in  Filmdom,  where  is  it?  " 

The  answer  to  the  editor's  question  is  found  in  a  paragraph 
on  the  following  page : 

Here  it  is:  "According  to  the  report  of  Sheriff  W.  B. 
Small,  Commitments  to  the  County  jail  for  the  past  year 
numbered  46,  of  which  18  were  for  burglary,  9  for  vagrancy, 
3  for  murder,  3  for  assault,  2  for  search  and  seizure,  2  illegal 
transportation  of  liquor  and  one  each  for  adultery,  polygamy, 
arson,  intoxication,  offering  liquor  for  sale,  manufacturing 
liquor  and  illegal  possession  of  liquor,  more  than  half  the 
prisoners  being  from  outside  the  County.  In  1921  the  com- 
mitments numbered  49;  in  1920,  42.  Not  for  70  years  has 
there  been  a  year  without  more  than  one  commitment  for 
intoxication." 

*  •  • 

THE  National  Board  of  Review  is  more  generous  with  its 
asterisks  in  its  latest  bulletin  than  what  is  usually  the 
case.  The  true  Yuletide  spirit  has  prompted  the  Board  to  put 
the  little  mark  of  excellence  opposite  a  sextette  of  pictures, 
namely,  "  Back  Home  and  Broke  "  (Paramount)  ;  "  A  Front 
Page  Story"  (Vitagraph)  ;  "Hearts  Aflame"  (Metro); 
"The  Kingdom  Within"    (Hodkinson)  ;  "Robin  Hood" 

(United  Artists),  and  "  The  Shock  "  (Universal). 

*  •  • 

THE  Palmer  Photoplay  Corporation,  which  is  out  to  show 
that  successful  screen  productions  can  be  built  from  orig- 
inal stories,  has  started  filming  its  first  production  at  the  Ince 
studios,  under  the  direction  of  Joseph  DeGrasse. 


Motion  Picture  News 


Federal  Admission  Taxes 
Show  Increase 


804 

Harry  Crandall  Gets  Legal  Setback 

Court  Decision  Means  Knickerbocker 
Corp.  Must  Defend  All  Disaster  Suits 


HARRY  M.  CRANDALL  and  the  Knick- 
erbocker Theatre  Corporation  met  a 
serious  legal  setback  last  Friday  when 
Justice  Hoehling  of  the  District  of  Columbia 
Supreme  Court  overruled  the  demurrer  filed  by 
Crandall  counsel,  in  which  the  claim  was  made 
that  the  declarations  of  David  Lyman  and 
Mary  E.  Forsyth  in  their  suits  against  the 
company  for  damages  for  injuries  sustained 
did  not  cover  specific  acts  of  negligence  on  the 
part  of  the  company.  The  Judge  held  that 
the  theatre  corporation  must  defend  the  whole 
gamut  of  suits  now  on  the  docket,  as  well  as 
of  those  whose  time  to  file  is  still  unexpired. 

The  court  holds  that  the  accident  presumes 
negligence,  and  plaintiffs  are  not  required  to 
point  out  the  exact  cause  of  the  disaster.  The 
court  does  not  presume  to  determine  the  exact 
measure  of  the  duty  and  responsibility  of  the 
company  as  owner  or  proprietor  of  the  place, 
and  declares  that  the  defendant  company  will 
not.  be  deprived  of  its  right  of  proper  legal 
defense  by  reason  of  the  mere  "  interposition 
and  application  of  the  decision  and  doctrine." 

The  Judge  further  stressed  the  importance 
of  the  matter  and  said  that  much  time  and 
money  could  be  saved  by  having  a  ruling  by 
the  Court  of  Appeals  before  jury  trials  are 
held.  Counsel  for  the  theatre  will  have  ample 
time  to  apply  to  the  appellate  tribunal  for  a 
special  appeal  on  this  point  of  law,  "  while 
not  an  insurer  of  safety  to  his  patrons,  the 
purveyor  of  amusement  is,"  said  Judge  Hoeh- 
ling, "charged  with  certain  obligations  to  them. 
He  is  charged  with  an  affirmative  obligation 
to  know  that  the  premises  are  safe  for  the 
public  use.  He  impliedly  warrants  their 
safety  for  the  purposes  for  which  they  are 


Late  Wire  Briefs  from  the 
West  Coast  by  Wire 

THE  engagement  of  Harold  Lloyd 
and   Mildred   Davis  has   been  an- 
nounced.   The  wedding  is  expected 
shortly. 

R.  H.  Cochrane  of  Universal  arrived 
this  week  on  the  coast. 

Carl  Laemmle  announces  that  Jules 
Bernheim,  for  past  two  years  business 
manager  of  Universal  City,  will  continue 
in  this  capacity  with  broadened  executive 
authority  and  have  a  direction  of  produc- 
tion under  him.  This  elevates  Bernheim 
to  position  held  by  Irving  Thalberg,  re- 
signed to  go  with  Louis  B.  Mayer  as 
vice-president  at  a  salary  reported  at 
$100,000. 

Arthur  Jacobs  and  Frank  Borzage  have 
returned  from  New  York  and  will  first 
produce  "  Terwilliger,"  a  recent  magazine 
story. 

The  first  Palmer  Photoplay  Corpora- 
tion production  is  to  be  "  Out  of  the 
Night,"  from  a  story  by  Ethel  Styles 
Middleton,  Pittsburg  student,  according 
to  announcement  by  Roy  Manker,  pres- 
ident. Joseph  DeGrasse  is  directing  it 
at  the  Ince  studios  with  a  cast  including 
Lloyd  Hughes,  George  Hackathorne, 
Philo  McCullough,  Lucille  Ricksen.  Myr- 
tle Stedman,  Claire  McDowell,  Muriel 
McCormick  and  Jackie  Darrell. 

The  Prizma  west  coast  laboratories, 
destroyed  in  the  Fine  Arts  studios  fire 
recently,  have  been  moved  to  the  Down- 
ing Laboratories,  most  of  the  equipment 
having  been  saved. 


designed  and  used.  Having  paid  the  fee, 
the  public  have  a  right  to  assume  that  they  are 
in  a  reasonably  safe  auditorium  to  witness  the 
entertainment  advertised." 

Contention  of  counsel  for  plaintiff  that 
neither  they  nor  other  patrons  should  furnish 
alleged  facts  to  define  specific  acts  of  negli- 
gence (on  the  grounds  that  they  could  not 
have  such  knowledge)  was  likewise  sustained 
by  the  court. 


Big  Organization  Would 
Control  S.  F.  Houses 

Definite  developments  in  a  big  move  now 
afoot  to  consolidate  several  of  the  largest  resi- 
dential motion  picture  houses  of  San  Francisco 
into  one  big  organization  has  just  come  to 
light,  when  it  was  announced  that  the  Meyer 
and  Hyman  interests,  owners  of  a  group  of 
local  picture  houses  headed  by  the  Coliseum, 
a  2,000  residential  seated  house,  have  acquired 
the  Haight  theatre  in  association  with  William 
Godfrey  and  Harry  Sack.  Godfrey  and  Sack 
were  the  owners  and  retain  the  management. 

This  particular  move  involves  more  than 
$175,000  in  additional  equipment  and  real  es- 
tate. "  The  Haight  deal  is  but  one  of  our 
plans,"  Hyman  declares.  "  With  Godfrey 
and  Sack  now  aligning  their  holdings  with  the 
Meyer  and  Hyman  interests,  we  are  about  to 
venture  in  other  San  Francisco  districts.  Al- 
though we  have  not  mentioned  this  before,  our 
interests  are  closely  identified  with  those  of 
Gore  Bros.,  Adolph  Ramish,  and  Sol  Lesser, 
who  just  purchased  the  T.  &  D.  circuit  which 
includes  the  well  known  downtown  Tivoli 
theatre  and  twenty-four  other  theatres  in  the 
key  cities  of  California." 


National  Body  Asks  Hays 
to  Define  Duties 

A  semi-public  organization  of  national  in- 
fluence, known  as  the  Institute  of  Government, 
has  asked  Will  Hays,  through  its  president, 
H.  H.  Lund,  to  define  his  (Hays')  precise 
position  and  power  as  an  arbitrator  for  the 
motion  picture  world,  and  to  indicate  what 
assurance  exists  in  the  present  scheme  of  con- 
trol of  film  productions  which  will  tend  to 
build  up  public  confidence  in  the  moral  stand- 
ard of  motion  picture  producers  and  players. 

The  Institute,  when  it  meets  at  the  Willard 
Hotel,  Washington,  the  week  of  Feb.  19,  ex- 
pects to  devote  some  time  to  the  movie  indus- 
try as  regards  "  the  educational  and  patriotic 
aspects  of  the  motion  picture." 


Brandt  Is  Candidate  for 
T.O.CC.  Presidency 

Billy  Brandt  will  be  a  candidate  for  the 
presidency  of  the  T.  O.  C.  C.  at  the  election  to 
be  held  toward  the  end  of  February,  according 
to  his  own  announcement.  He  was  a  former 
president  for  several  terms  and  has  always 
been  an  active  worker  in  the  organization.  He 
was  defeated  for  the  office  last  year  by  Wil- 
liam Landau,  and  his  friends  have  urged  him 
to  again  become  a  candidate  for  the  office  this 
year. 


ACCORDING  to  figures  made  public 
by  the  Bureau  of  Internal  Revenue 
at  Washington  admission  taxes  in 
December  showed  a  decided  increase 
over  those  for  November  and  also  for 
December  of  the  preceding  year. 

The  admission  taxes  for  December 
were  $6,825,249.80  against  $5,484,790.03  in 
November,  an  increase  of  $1,340,459.  The 
amount  also  showed  an  increase  of  $135,- 
546  over  the  $6,689,702.83  collected  dur- 
ing December,  1921. 

Collections  from  the  seating  tax  on 
theatres  during  December  amounted  to 
$35,207.24,  as  compared  with  $49,245.96 
in  November  1922  and  $34,991.16  in  De- 
cember,  1921.  

Albany  Women  to  Support 
Governor's  Plan 

Mrs.  Russell  Headley,  president  of  the  Al- 
bany Woman's  Club,  a  powerful  organization 
in  the  Capital  district,  in  discussing  action 
taken  last  Saturday  by  the  New  York  City 
Federation  of  Women's  Clubs,  endorsing  con- 
tinued motion  picture  censorship  in  this  state, 
declared  today  that  the  Albany  organization 
would  be  in  favor  of  any  plan  of  Governor 
Smith's  which  would  serve  the  purpose  of  tak- 
ing censorship  out  of  polities  and  placing  it 
under  the  control  of  the  State  Department  of 
Education. 

Mrs.  Charles  W.  Nash,  state  agent  of  the 
D.  A.  R.,  in  New  York  state,  said  today  that 
while  the  question  of  motion  picture  censor- 
ship had  not  as  yet  come  up  for  official  action 
by  her  organization,  she  was  of  the  opinion 
that  the  general  sentiment  among  her  mem- 
bers was  for  a  better  plan  of  censorship  than 
the  one  now  given. 


Kansas  Reform  Measures 
Fail  to  Develop 

While  Missouri  exhibitors  are  beginning  to 
show  concern  over  the  result  of  the  1923  legis- 
lative program,  brother  exhibitors  in  Kansas 
are  confronted  with  little  to  worry  about.  The 
children's  code  bill,  requiring  chaperons  for 
all  children  attending  theatres  at  night,  has  re- 
ceived the  condemnation  of  many  of  the  lead- 
ing newspapers  of  the  state  and  the  proposed 
bill  is  making  slow  headway  in  the  legislature, 
now  being  in  the  hands  of  a  committee. 

The  radical  reform  measures  which  were  an- 
ticipated at  the  outset,  have  failed  to  material- 
ize and  the  showmen  of  the  Sunflower  state  are 
beginning  to  breath  easy.  However,  the  M. 
P.  T.  O.  of  Kansas  is  still  maintaining  a  tem- 
porary office  in  the  National  hotel  at  Topeka, 
the  state  capital,  with  C.  E.  Cook,  business 
manager  of  the  organization  in  charge. 


Nobleman  Made  Director 
of  Canadian  Corp. 

Sir  William  Wiseman,  Bart,  a  British  dip- 
lomat, financier,  soldier  and  a  member  of  the 
English  nobility,  has  been  elected  a  director 
of  the  Famous  Players  Canadian  Corporation, 
Limited,  Toronto,  which  operates  many  large 
moving  picture  theatres  in  the  chief  centres 
of  Canada. 

Sir  William  was  elected  at  a  meeting  of  the 
company's  directorate  at  Toronto  on  Febru- 
ary 1  in  succession  to  E.  E.  Shauer  of  New 
York,  representing  Kuhn,  Loeb  &  Company, 
Sir  William '  being  identified  with  the  same 
company. 


February  17,  1923 


805 


Standard    Contract   Goes  Into  Effect 

Committee  of  Exhibitors  and  Producers  Frames  Equitable 
Instrument  for  Leasing  of  Pictures 


AFTER  seven  months  of  what  may  be 
properly  termed  "  cutting  and  trying  " 
on  the  part  of  a  committee  representing 
the  Theatre  Owners'  Chamber  of  Commerce 
of  New  York,  the  Motion  Picture  Theatre 
Owners  of  New  York,  the  national  M.  P.  T.  0. 
organization  and  the  various  firms  who  are 
members  of  the  Motion  Picture  Producers  and 
Distributors  of  America,  a  uniform  contract 
for  the  leasing  of  motion  picture  films  has 
been  drafted  and  accepted  as  a  satisfactory, 
if  not  perfect,  instrument. 

This  contract,  the  main  provisions  of  which 
were  published  in  Motion  Picture  News  last 
week,  will  go  into  effect  immediately  and  will 
supersede  all  existing  forms  of  contracts  now 
in  use  by  the  several  producers  and  distribu- 
tors who  make  up  the  membership  of  the 
M.  P.  P.  and  D.  of  America,  and  will,  in  all 
probabilities,  be  accepted  by  most  of  the  other 
individual  firms  who  do  not  belong  to  the  Hays 
organization. 

The  final  work  of  perfecting  the  contract 
was  accomplished  last  Friday  afternoon  at  the 
Hays  offices,  516  Fifth  avenue,  New  York 
where  the  members  of  the  committees  from 
the  T.  0.  C.  C,  the  state  organization  of  the 
M.  P.  T.  0.,  met  with  Will  H.  Hays  and 
several  attorneys  for  the  various  producers 
interested. 

At  this  meeting  a  slight  change  in  the 
wording  of  the  contract  as  published  last  week 
was  made.  This  change  applied  to  section  19 
of  that  document  relative  to  the  board  of 
arbitration.  The  section  as  amended  guaran- 
tees the  exhibitors  a  fifty-fifty  representation 
on  the  arbitration  board  and  strikes  out  the 
references  to  the  Film  Club  or  Film  Board 
of  Trade  and  refers  to  the  rules  and  regula- 
tions of  the  M.  P.  P.  and  D.  of  America  (on 
file  in  the  New  York  office)  for  procedure  in 
any  cases  submitted  for  arbitration. 

The  formal  acceptance  of  the  contract  was 
the  occasion  of  considerable  juilication  and 
some  speech  making  in  which  the  part  Mr. 
Hays  has  played  in  the  consummation  of  the 
project,  begun  so  long  ago,  came  in  for  much 
praise. 

Also  the  various  members  of  the  committee 
expressed  their  beliefs  that  the  contract  is  an 
equitable  one  and  hailed  it  as  a  most  important 
document,  from  which  both  the  distributing 
and  exhibiting  end  of  the  business  will  reap 
mutual  profit. 

Neither  the  committee  from  the  M.  P.  T.  0. 
of  America  (national  organization)  or  Presi- 
dent Sidney  S.  Cohen  was  present.  Mr. 
Cohen  telephoned  to  Mr.  Hays  that  his  com- 
mittee had  not  had  time  to  study  the  changes 
in  the  last  draft  of  the  contract,  and  therefore 
was  not  in  a  position  to  express  either  ap- 
proval or  disapproval  at  that  time. 

The  contract,  therefore,  went  into  effect 
without  the  official  M.  P.  T.  0.  ratification. 

The  process  of  drafting  the  standard  con- 
tract and  the  difficulties  encountered  in  word- 
ing it  to  fit  the  needs  of  the  various  interests 
were  briefly  outlined  to  the  trade  press  at  the 
Friday  meeting.  The  document  was  drawn 
i  by  the  attorneys  representing  the  producers 
I  and  distributing  corporations  and  submitted 
1  to  the  exhibitor  committee  for  approval.  On 
I  ibjection  to  a  section  or  a  part  thereof,  the 
natter  was  threshed  out  as  a  committee  of  the 
vhole.    Since  there  are  twenty  clauses  in  the 


Carolina  Exhibitors  Will  Fight 
Music  Suits 

COL.  HENRY  B.  VARNER,  secre- 
tary of  the  North  Carolina  M.  P.  T. 
O.,  has  held  a  preliminary  meeting 
with  leading  exhibitors  of  North  Carolina 
against  whom  suits  have  been  entered  by 
the  American  Society  of  Authors,  Com- 
posers and  Publishers,  to  outline  plans 
for  defending  the  forty-six  suits  which 
have  been  entered  against  Carolina  thea- 
tre owners  for  infringement  of  copyright, 
and  in  a  statement  declares  that  the  suits 
will  be  fought  to  a  finish.  Six  attorneys 
have  been  engaged  to  handle  the  defense. 


contract,  all  of  vital  importance,  the  amount 
of  "  cutting  and  trying  "  necessary  to  fit  the 
whole  to  the  various  views  of  both  sides  was 
a  matter  that  required  innumerable  confer- 
ences and  consumed  a  great  amount  of  time. 

The  part  which  Mr.  Hays  played  in  the 
work  was  to  act  as  intermediary.  The  tact, 
patience  and  diplomacy  which  he  displayed 
throughout  the  proceedings  was  testified  to  by 
all  concerned.  Among  those  who  paid  tribute 
to  Mr.  Hays  in  this  connection  was  Senator 
James  J.  Walker,  attorney  for  the  exhibitor 
organizations. 

There  seems  little  doubt  that  the  new  con- 
tract very  largely  is  the  direct  result  of  Mr. 
Hays'  efforts  to  establish  better  business  rela- 
tions between  exhibitors  and  producers  than 
lias  been  in  vogue.  He  was  termed  by  those 
present  as  u  the  spark  plug "  of  the  whole 
series  of  meetings. 

In  addition  to  the  provisions  of  the  contract 
published  a  memorandum  reading  as  follows  is 
to  be  printed  at  the  end  "of  the  form: 

"  While  a  salesman  has  every  right  to  trade 
among  respective  customers  to  obtain  the  best 
offer  possible  for  his  product,  after  he  has 
selected  a  particular  Exhibitor  whose  offer 
he  believes  to  be  the  best,  and  takes  a  written 
application  from  such  Exhibitor,  he  should 
forward  the  same  to  the  home  office  and  make 
no  further  effort  to  sell  the  same  service  to 
any  other  Exhibitor  until  the  application  so 
forwarded  has  been  formally  rejected  or 
accepted. 

"  No  paid  advertising  should  be  inserted  in 
any  feature  picture,  comedv,  scenic  or  news 
reel." 

This  rider  is  self-explanatory  and  promises 
to  work  a  further  reform  in  the  business  rela- 
tions of  the  exhibitor-distributor. 

A  summary  of  the  new  contract  is  properly 
divided  into  two  parts,  in  which  clauses  ad- 
vantageous to  the  exhibitor  and  distributor 
(or  producer),  respectively,  are  compared 
with  the  usual  contract  in  vogue  up  to  the 
present  time. 

The  changes  from  old  contracts  that  are 
apparently  advantageous  to  the  exhibitor  are: 

The  photoplays  to  be  delivered  under  the 
contract  are  specifically  described  and  iden- 
tified either  by  name  or  by  the  star  who  is  to 
appear  in  them,  and  the  distributor  expressly 
agrees  to  deliver  and  the  exhibitor  to  accept 
all  such  photoplays,  whether  released  within 
the  contract  period  or  at  a  later  date. 

The  period  by  which  payment  for  each  pic- 
ture is  to  precede  exhibition  has  been  short- 
ened from  seven  days  to  three  days  in  advance 


of  the  date  of  shipment  from  the  exchange. 

The.  contract  makes  it  clear  that  proper  de- 
livery of  a  print  by  an  exhibitor  to  a  common 
carrier  for  shipment  to  the  exchange  shall 
constitute  the  return  of  the  print  by  the 
exhibitor,  and  that  in  "  routing "  prints  the 
exhibitor  is  not  responsible  for  transportation 
charges  to  the  ne.\t  exhibitor. 

The  varying  amounts  required  by  different 
distributors  as  compensation  for  loss,  destruc- 
tion or  injury  to  film  have  been  uniformly 
fixed  at  six  cents  per  foot,  which  figure  repre- 
sents a  substantial  reduction  of  the  amounts 
heretofore  required  by  most  distributors. 

The  distributor  expressly  assumes  responsi- 
bility for  neglect  or  default  on  the  part  of  its 
employees  in  connection  with  the  delivery  of 
prints  in  time  for  the  scheduled  showing. 

The  distributor  expressly  agrees  not  to 
authorize  or  license  the  exhibition  of  any 
photoplay  in  violation  of  any  protection  or 
"  run  "  clause  in  the  contract. 

The  events  in  which  the  distributor  may 
terminate  the  contract  or  suspend  service  for 
default  by  the  exhibitor  have  been  limited  to 
failure  of  the  exhibitor  to  play  or  pay  for  a 
picture  and  "  bicycling  "  by  the  exhibitor.  In 
addition,  the  exhibitor  has  been  given  the 
right  to  terminate  the  contract  in  the  event  of 
the  intentional  violation  by  the  distributor  of 
any  protection  or  run  clause  or  the  distribu- 
tor's intentional  default  in  delivering  any  pic- 
ture to  the  exhibitor.  Thus,  each  party  has  the 
right  to  terminate  the  contract  only  for  a 
material  breach  of  the  contract  by  the  other 
party. 

All  arbitrary  penalties  and  other  provisions 
of  a  penal  nature  in  favor  of  the  distributor 
have  been  eliminated. 

The  provision  for  fixing  play  dates  has  been 
so  altered  as  to  give  the  exhibitor  ample  notice 
and  opportunity  to  select  his  own  play  dates, 
and  only  in  case  of  his  failure  to  do  so  is  the 
distributor  given  the  right  to  fix  arbitrary  play 
dates  on  three  weeks'  notice.  Further,  this 
clause  only  becomes  operative  if  the  exhibitor 
has  failed  or  neglected  to  come  to  the  exchange 
and  agree  with  the  booker  upon  mutually  ac- 
ceptable play  dates.  In  no  event  can  the  ex- 
hibitor be  required  to  show  more  than  one 
photoplay  of  any  "star  series"  every  five 
weeks. 

The  contract  will  specify  what  photoplays 
included  therein  are  re-issned  or  re-named 
pictures. 

Tlie  exhibitor  is  exempted  from  liability  for 
failure  to  perform  the  contract  due  to  various 
causes  beyond  his  control. 

The  provision  of  former  contracts  permit- 
ting the  distributor  to  assign  the  contract  has 
been  eliminated.  On  the  other  hand,  the  ex- 
hibitor has  been  given  the  express  privilege 
to  assign  the  contract  without  the  distribu- 
tor's consent  upon  the  sale  of  his  theatre. 

All  time  limitations  upon  the  right  of  the 
exhibitor  to  file  claims  and  commence  actions 
under  the  contract  have  been  eliminated,  ex- 
cepting only  claims  for  receipt  of  the  film 
in  a  damaged  condition. 

A  definite  time  limit  for  acceptance  of  the 
exhibitor's  application  has  been  adopted,  and 
unless  the  distributor  accepts  within  the  speci- 
fied period,  the  application  shall  be  deemed 
withdrawn  and  the  distributor  shall  forthwith 
repay  any  sums  paid  on  account  by  the  exhib- 
(Continued  on  folloiving  page) 


806 


Motion  Picture  News 


|  Standard  Contract 

rtor;  and  a  copy  of  the  application  is  to  be 
left  with  the  exhibitor  at  the  time  of  signing. 

The  benefits  of  the  new  contract  from  the 
distributor's  point  of  view  may  be  summed 
up  in  a  single  phrase:  The  arbitraton  clause. 
As  will  appear  from  the  foregoing,  the  dis- 
tributors have  been  willing  to  make  substan- 
tial concessions  to  the  exhibitors  for  the  sake 
of  securing  their  consent  to  an  arbitration 
clause  which  it  is  hoped  will  prove  fair  and 
effective  in  protecting  and  enforcing  the 
rights  of  both  parties  to  the  contract. 

While  arbitration  of  disputes  between  dis- 
tributors and  exhibitors  has  been  in  effective 
operation  for  some  time  past  in  New  York 
City  and  various  other  localities,  the  new  con- 
tract for  the  first  time  embodies  a  provision  for 
such  arbitration  as  an  essential  part  of  the 
agreement  of  the  parties. 

It  has  been  the  aim  of  those  who  prepared 
this  arbitration  clause  to  make  it  mutual  in 
its  operation,  and  hence  a  protection  alike  to 
the  distributor  and  the  exhibitor  who  desires 
to  live  up  to  his  contract  and  require  the  other 
party  to  do  likewise.  The  arbitration  boards 
are  to  be  organized  in  each  locality  by  the  local 
film  clubs  or  board  of  trade  under  rules  and 
regulations  which  have  been  submitted  to  the 
exhibitor  organizations  and  which  provide  for 
absolutely  equal  representation  of  distributors 
and  exhibitors  on  each  board.  The  parties 
agree  to  submit  all  disputes  under  the  contract 
to  arbitration  and  to  abide  by  the  result.  In 
the  event  of  the  failure  or  refusal  of  the  exhib- 
itor to  do  so,  each  distributor  may  (but  is  not 
obliged  to)  demand  from  such  exhibitor 
security  not  exceeding  $500  under  each  con- 
tract with  the  exhibitor,  and  in  the  event  of 
the  exhibitor's  failure  to  furnish  such  security, 
each  distributor  may  (but  is  not  obliged  to) 
terminate  the  contract  or  suspend  service 
thereunder.  Conversely,  in  the  event  of  the 
distributor's  failure  or  refusal  to  submit  to 
arbitration  or  abide  by  the  result  thereof,  the 
exhibitor  may  terminate  all  contracts  with  the 
distributor  and  in  addition  the  distributor  is 
deprived  of  access  to  the  board  of  arbitration 
to  enforce  its  claims  against  any  exhibitor 
until  it  shall  have  complied  with  such  award. 

The  Theatre  Owners  of  New  York  were  rep- 
resented at  Friday's  meeting  by  President 
Charles  L.  O'Reilly  of  New  York,  Samuel  I. 
Herman  of  Brooklyn  and  Joseph  Quittner  of 
Middletown.  Senator  Walker  was  present  as 
legal  adviser  for  both  the  New  York  Theatre 
Owners  and  the  T.  O.  C.  C.  The  T.  0.  C.  C. 
committee  consisted  of  Bernard  Edelhertz, 
William  Brandt,  Leo  Brecher  and  Louis  F. 
Blumenthal. 

Saul  F.  Rogers  of  the  Fox  Film  Corpora- 
tion and  Karl  Kirchway  of  F.  P.  Lasky,  to- 
gether with  Mr.  Hays,  represented  the  M.  P. 
P.  and  D.  of  America. 

Mr.  Edelhertz,  chairman  of  the  contract 
committee  for  the  T.  0.  C.  C,  has  issued  the 
following  statement  concerning  the  new  con- 
tract. 

"  As  I  have  stated  on  many  previous  occa- 
sions, it  is  my  profound  belief  that  this 
uniform  contract  marks  one  of  the  most  im- 
portant chapters  in  the  history  of  the  motion 
picture  industry.  For  the  first  time  the  com- 
mercial relations  between  the  exhibitor  and 
distributor  will  be  based  upon  mutual  obliga- 
tinrid.  I  believe  that  a  erreat  deal  of  the  ill 
ftoliiyr  that  existed  in  the  industry  up  to  now 
was  due  to  the  fact  that  the  commercial  rela- 
tions between  exhibitor  and  distributor  were 


Goes  Into  Effect  i 

based  upon  a  contract  which  failed  to  mention 
a  single  remedy  for  the  exhibitor  in  the  event 
of  a  violation  of  a  contract  on  the  part  of  the 
distributor. 

"  It  is  perhaps  proper  to  state  at  this  time 
that  the  uniform  contract  committee  repre- 
senting the  exhibitors  has  at  no  time  proceeded 
upon  the  theory  that  it  would  accomplish 
100%  perfection;  that  would  not  be  possible 
in  the  first  attempt,  and  the  committee  realizes 
that  fact,  but  with  all  that,  we  believe  that  a 
long  step  has  been  taken  in  the  right  direction 
from  which  greater  benefits  and  greater  ac- 
complishments on  the  part  of  the  exhibitor  are 
still  to  come. 

"  For  several  months  the  committeb  has 
labored  conscientiously,  attending  a  great 
number  of  conferences  held  at  the  office  of  the 
Hays  organization,  and  a  great  number  of 
conferences  amongst  themselves,  for  the  pur- 
pose of  working  out  and  preparing  the  numer- 
ous details  involved  in  the  preparation  and 
modification  in  the  various  clauses  submitted 
for  consideration.  At  all  times  the  conferences 
proceeded  in  a  friendly  spirit  and  a  great  deal 
of  credit  for  smoothing  out  and  ironing  out 
the  many  differences  of  opinion,  is  justly  due 
to  Gen.  Will  Hays,  who,  by  his  tactful  in- 
fluence, always  managed  to  avert  any  act 
which  might  have  tended  to  disrupt  the 
friendly  co-operation  of  both  committees. 

"  It  will  take  perhaps  a  little  time  before 
the  industry  will  actually  begin  to  reap  the 
benefits  of  this  document,  but  of  one  thing  I 
am  certain  now,  and  that  is  that  immediately 
upon  the  adoption  of  this  contract  a  new  era 
will  begin  in  the  motion  picture  industry,  so 
far  as  the  commercial  relations  are  concerned, 
between  the  exhibitor  and  the  distributor." 

New  Companies  File  to 
Enter  Industry 

Motion  picture  theatre  companies  incorpo- 
rated in  New  York  State  last  week  were: 
Good  Pictures,  $20,000,  Arthur  Ellery,  A.  E. 
Cobb  and  M.  H.  Ring,  New  York  City;  United 
Producers  Films,  Inc.,  $750,000,  R.  A. 
Schwartz,  H.  G.  Kosch  and  Mildred  Gerst, 
New  York  Citv;  Gate  Amusement  Corpora- 
tion, $8,000,  H.  M.  Brill,  Alex  Weiss  and 
Joseph  Goldstein,  Brooklvn;  Middle  East 
Films  Corporation,  $1,500,000,  M.  A.  Schles- 
inger,  Maurice  Schlesinger,  New  York  City, 
Adolph  Birgel,  Hollis,  L.  I. ;  Warner  Brothers 
Pictures,  Inc.,  $5,000,  S.  P.  Friedman,  A.  C. 
Thomas  and  H.  S.  Bareford,  all  of  New  York 
City;  Shore  Road  Amusement  Company, 
$250,000,  H.  E.  and  E.  H.  Pulch,  J.  B.  Ber- 
ger,  New  York  City;  Wilkes  Theatre  Cor- 
poration, $5,000,  F.  X.  McKenna,  T.  E.  and 
G.  M.  Donovan,  New  York  City. 

Texas  Exhibitors  Defy 
Sunday  Law 

Orders  to  close  the  eight  photoplay  theatres 
of  Beaumont,  Texas,  were  given  their  proprie- 
tors and  managers  when  they  opened  their 
doors  at  noon  on  Sunday,  February  4.  Con- 
stables working  from  a  justice's  court  served 
notice  upon  the  motion  picture  houses.  They 
were  not  closed,  however,  their  managers 
making  bond  for  appearance  in  court. 

City  and  county  courts  took  no  hand  in  the 
enforcing  of  the  Texas  blue  law,  in  fact  re- 
fusing to  take  part  in  the  drive. 


Roth  Severs  Connection 
with  Rothchild 

EUGENE  H.  ROTH  announces  in  a 
wire  from  San  Francisco  that  he  has 
severed  his  connections  with  Her- 
bert L.  Rothchild  Enterprises  after  twelve 
years  of  service.  Mr.  Roth  launched  the 
Portola  theatre  in  San  Francisco,  the 
nucleus  of  the  Rothchild  organization  and 
speaks  in  the  highest  terms  of  the  har- 
mony that  has  always  existed. 

In  his  wire  Mr.  Roth  says  he  has  no 
definite  plans  for  the  future,  except  the 
giving  of  more  personal  attention  to  his 
picture,  "  Hunting  Big  Game  in  Africa." 
He  expects  to  be  in  New  York  shortly. 


Seattle  Orpheum  Theatre 
Sold  for  $400,000 

Announcement  was  made  in  Seattle  this 
week  of  the  sale  of  the  Orpheum  theatre  to 
Louis  B.  Lurie,  a  real  estate  broker  of  San 
Francisco  and  Los  Angeles,  at  a  price  said  to 
be  $400,000.  It  is  believed  in  Coast  theatrical 
circles  that  the  purchase  was  made  for  the 
Ackerman  and  Harris  interests,  as  the  lease 
on  the  present  Ackerman  and  Harris  house, 
the  Palace  Hip,  expires  in  a  short  time. 

The  theatre  was  built  several  years  ago,  and 
has  been  used  as  the  home  of  the  Orpheum 
vaudeville  circuit,  musical  comedy  organiza- 
tions and  a  motion  picture  house.  At  the 
present  time  it  is  occupied  by  the  Cosmopoli- 
tan Players,  a  local  stock  company.  Ac- 
cording to  Mr.  Lurie,  approximately  $150,000 
will  be  spent  on  the  house  within  the  next 
four  months  putting  it  in  first  class  condition 
again.  It  is  considered  one  of  the  finest  all- 
around  theatrical  and  motion  picture  houses 
on  the  Pacific  Coast. 


M.P.T.O.A.  Pleads  Relief 
from  Music  Tax 

The  M.  P.  T.  O.  A.  has  forwarded  a  letter 
to  each  member  of  the  Patents  Committee  of 
the  United  States  Senate  and  House  of  Rep- 
resentatives as  well  as  to  exhibitor  leaders 
throughout  the  country  relative  to  definite 
moves  being  made  by  the  M.  P.  T.  O.  A.  in 
regard  to  the  music  license  tax  situation. 

The  letter  to  the  Government  officials  calls 
attention  to  the  alleged  combination  of  pub- 
lishing houses  and  writers  of  music,  which 
by  pooling  their  copyrights  makes  it  possible 
for  them  to  dictate  terms  and  conditions  under 
which  amusement  places  may  use  their  music. 
The  letter  pleads  that  Congress  never  intended 
that  copyrights  should  be  so  pooled  as  to 
create  the  power  to  oppress,  and  urges  early 
relief. 

The  letter  to  exhibitors  urges  them  to  com- 
municate with  their  Congressmen  and  Sena- 
tors in  protest  of  the  tax  and  the  methods 
alleged  to  be  employed  by  the  Music  Society. 


Deny  City  Will  Run  Own 
Picture  House 

R.  W.  Rigsby,  city  manager  of  Durham, 
N.  C,  has  issued  a  statement  counteracting 
newspaper  articles  which  have  stated  that  the 
city  of  Durham  would  enter  into  the  motion 
picture  exhibiting  game  to  combat  "  the  high 
cost  of  movies "  in  that  city.  It  is  stated 
that  the  city  Auditorium  is  under  lease  to 
William  F.  Freeland  who  has  merely  received 
authority  from  the  city  administration  to  con- 
vert it  into  a  motion  picture  theatre. 


February  17,  1923 


807 


Club  Plan  Offered  as  "Protection"  Antidote 

Prominent  Film  Attorney  Proposes  Remedy  to  Aid 
in  Relieving  First  Run  Situation 


SUPPLEMENTING  bis  statement  of  two 
weeks  ago,  in  which  he  offered  a  plan 
for  a  credit  system  for  the  motion  pic- 
ture industry,  William  Marston  Seabury,  well 
known  film  attorney,  this  week  put  forth  a 
plan  for  the  organization  of  film  buying  clubs 
of  a  type  designed  to  remedy,  at  least  par- 
tially, the  present  first  run,  booking  combina- 
tion and  theatre  circuit  situation. 

The  particular  condition  at  which  Mr.  Sea- 
bury's  plan  is  aimed  is  that  of  "protection," 
under  which  the  house  or  circuit  buying  first 
run  on  a  picture  obtains  assurance  that  no 
other  theatre  in  that  city  will  be  able  to  obtain 
it  for  a  stated  period  after  the  showing.  In 
some  cases,  it  is  reported,  circuits  are  asking 
as  much  as  four  and  six  months'  protection. 
Mr.  Seabury's  statement  is  as  follows: 
"  The  '  protection '  referred  to  is  merely  an 
incident  of  the  operation  of  first  run  theatres, 
the  booking  combinations  and  the  theatre  cir- 
cuits of  which  the  first  run  houses  are  an 
important  part. 

"  And  the  stronger  the  first  run  control  and 
domination  is,  the  more  unreasonable  the  term 
of  the  so-called  '  protection  '  clause  becomes. 

"  The  object  of  this  is  not  to  discuss  all  of 
the  ways  in  which  these  conditions  may  be 
corrected,  but  to  discuss  one  way  in  which 
the  injury  which  results  to  the  independent 
producer  from  the  control  of  first  run  houses 
by  the  booking  combinations  and  the  theatre 
circuits  may  be  alleviated  and  in  many  in- 
stances successfully  overcome. 

"  The  antidote  is  not  more  booking  combi- 
nations or  more  theatre  circuits,  although  this 
method  of  combatting  the  conditions  described 
will  doubtless  be  attempted  in  many  parts  of 
the  country. 

"  Certain  principles  upon  which  the  book- 
ing combinations  and  theatre  circuits  are 
based,  as  they  are  now  conducted,  must  be 
entirely  eliminated  before  any  enterprise  pos- 
sessing any  of  their  attributes  may  safely  be 
resorted  to  as  a  form  of  fighting  fire  with  fire. 

"  While  the  name  '  club  '  or  1  syndicate  ' 
suggests  collective  buying,  the  plan  outlined 
herein  is  not  collective  in  this  sense,  but  is 
purely  individualistic. 

"  True,  it  does  not  become  operative  until 
the  individual  commitments  of  the  members 
aggregate  a  fixed  sum,  but  this  fact  does  not 
convert  an  individual  project  into  a  collective 
one. 

"  The  chief  characteristics  of  the  booking 
combinations  and  theatre  circuits  involve  the 
imposition  of  a  booking  fee  for  the  service 
or  function  of  booking  and  interjects  a  sepa- 
rate legal  entity  between  the  producer  or  the 
distributor,  as  the  producer's  agent,  and  the 
exhibitor. 

"  This  is  generally  accomplished  by  the 
blanket  booking  contract  which  lends  itself 
so  admirably  to  all  sorts  of  vicious  and  unde- 
sirable practices  which  inevitably  result  from 
booking  combinations  and  theatre  circuits. 

"  These  characteristics  and  the  effects  and 
consequences  which  they  produce  are  the 
weak  and  unsound  and  frequently  the  illegal 
points  of  the  booking  combinations  and  thea- 
tre circuits  as  they  now  exist. 

"  In  the  plan  proposed  the  objectionable 
features  of  the  booking  combinations  and  the 
theatre  circuits  as  now  conducted  have  been 
eliminated  and  the  effort  has  been  made  to 


afford  the  independent  producer  the  oppor- 
tunity to  obtain  substantially  the  same  results 
through  a  film  buying  club  or  syndicate  that 
he  may  now  attain  through  existing  first-run 
channels  if  he  is  fortunate  enough  to  nego- 
tiate ^satisfactory  contract  with  the  theatres. 

"  The  buying  club  is  not  at  all  a  substitute 
for  the  existing  methods  of  distribution. 

"  It  is  designed  to  supplement  existing 
methods  by  affording  a  practical  means  of 
combatting  existing  conditions  and  of  sup- 
plying an  effective  alternative  to  the  producer, 
who  is  unable  to  make  a  favorable  contract 
for  the  first  run  exhibition  of  his  picture 
under  existing  conditions. 

"  The  formation  of  the  clubs  should  be 
undertaken  by  a  national  distributor. 

"  The  producer  who  has  or  contemplates 
having  a  stead}7  volume  of  product  should 
insist  that  the  clubs  be  formed  under  his  name 
and  not  under  the  name  of  the  distributor. 

"  There  should  be  at  least  twenty-four 
clubs,  one  in  at  least  each  of  the  twenty-four 
key  cities  of  the  country. 

"  One  picture  at  a  time  should  be  used  as 
a  basis  for  the  formation  of  each  club. 

"  The  distributor,  as  the  licensee  of  the  pro- 
ducer, should  grant  to  each  club  a  charter 
which  would  grant  to  each  member  a  twenty- 
day  exclusive  pre-release  franchise  to  exhibit 
a  specified  picture  in  carefully  defined  terri- 
tory with  a  restricted  sub-rental  or  sub-fran- 
chise privilege  and  a  twenty-day  protection 
clause. 

"  The  certificate  of  membership  would  con- 
stitute the  contract  between  the  member  and 
the  distributor. 

"  This  certificate  should  define  the  term,  the 
duties  and  the  obligations  of  club  membership. 

"  The  distributor's  branch  manager  should 
act  as  secretary  for  each  club. 

"  The  exchange  office  should  be  the  office 
of  the  club. 

"  No  membership  fee  or  booking  charge  of 
any  kind  or  character  should  be  permitted, 
and  the  bookings  of  each  member  or  fran- 
chise holder  and  every  sub-rental  or  sub- 
franchise  booking  should  be  made  directly 
from  the  distributor  to  the  exhibitor. 

"  Each  member  must  pay  his  franchise  fee 
to  the  distributor,  and  the  franchise  should 
issue  to  each  club  and  to  the  several  members 
so  soon  as  the  membership  quota  in  each  key 
city  is  complete  and  fully  paid  in. 

"  One  of  the  objects  of  the  club  should  be 
to  save  salesmanship  expense  and  to  bring 
about  a  real  co-operation  between  a  group  of 
prominent  exhibitors  in  each  territory  and  the 
sales  force  of  the  distributor  in  the  marketing 
of  the  distributor's  pictures. 

"  Salesmanship  expense  can  be  saved  and 
curtailed  by  making  it  advantageous  for  every 
club  member  to  use  his  best  efforts  to  rent  the 
picture  to  other  exhibitors  not  only  during 
the  pre-release  period  but  thereafter. 

"  The  benefit  which  the  producer  and  the 
distributor  derives  from  the  club  is  the  quick 
return  similar  to  that  which  results  from 
transactions  with  the  first  run  houses,  the 
booking  combinations  and  ihe  circuits. 

"  The  benefit  which  the  club  members  derive 
from  the  club  is  that  each  gets  a  first  run 
exhibition  of  the  picture  which  he  would  not 
otherwise  be  able  to  get,  and  in  addition  each 


enjoys  a  sub-rental  or  sub-franchise  privilege 
for  a  period  of  twenty  days,  by  means  of 
which  he  can  undoubtedly  more  than  repay 
his  entire  initial  payment. 

"  By  keeping  the  pre-release  period  short, 
namely  twenty  days,  and  by  making  a  com- 
paratively brief  protection  clause,  the  future 
earning  of  the  picture  is  not  impaired  by  its 
pre-release,  and  such  national  advertising 
campaign  as  may  accompany  the  pre-exhibi- 
tion  of  the  picture  helps  the  producer,  the 
distributor  and  the  club  members  and  largely 
increases  the  subsequent  bookings  of  the 
picture. 

"  The  quota  placed  on  each  picture  ought 
to  approximate  a  sum  from  which  its  negative 
cost,  the  cost  of  prints  and  advertising  should 
be  paid  out  of  about  sixty  per  cent  of  the 
pre-release  gross,  and  this  should  be  appor- 
tioned among  the  branch  offices  of  the  dis- 
tributor according  to  the  usual  percentage 
table. 

"  Suppose  a  pre-release  quota  of  $200,000 
was  fixed. 

"  New  York  would  have  to  raise  eleven  per 
cent  of  it,  or  $22,000. 

"  This  would  require  a  club  of  thirty-four 
exhibitors  at  $650  each,  which  would  yield 
$22^00. 

"  The  Chicago  club  would  be  about  the 
same. 

"  Los  Angeles,  Seattle,  Denver,  New  Orleans 
and  Des  Moines  are  each  approximately  a  two 
per  cent  territory  ,and  each  would  have  to 
raise  $4,000. 

"A  club  of  only  twenty  members  at  $200 
each  is  all  that  is  needed  to  accomplish  this 
result. 

"  About  four  good  division  managers  would 
be  required  to  instruct  the  branch  managers 
throughout  the  country  how  to  organize  these 
clubs. 

"  The  plan  must,  of  course,  be  supplemented 
with  appropriate  advertising. 

"  The  clubs  would  soon  develop  a  great 
publicity  value  to  the  producer,  provided  the 
producer's  name  were  a  prominent  part  of 
the  club's  title,  and  in  time  the  sphere  of 
activity  and  influence  of  each  club,  in  each 
locality,  would  increase  greatly.  The  clubs 
would  keep  the  name  of  the  producer  con- 
stantly before  all  of  the  exhibitors  and  if  the 
quota  for  each  picture  was  fixed  at  a  sum 
which  would  enable  the  club  members  to  make 
money  by  sub-renting  their  franchise,  consid- 
erable rivalry  could  be  developed  among  the 
exhibitors  in  each  locality  for  membership 
in  the  clubs,  and  it  is  not  at  all  improbable 
that  under  proper  and  skillful  management 
and  direction  these  clubs  could  become  a 
highly  important  part  of  the  marketing  of 
each  first-class  picture. 

"  The  cost  of  prints  in  excess  of  the  num- 
ber usually  required  and  other  expenses  inci- 
dent to  the  plan  should  be  charged  indirectly 
to  the  club  member  and  should  be  figured  as 
part  of  the  franchise  quota  for  each  key  city. 
The  cost  of  the  prints  could  be  minimized  by 
releasing  New  York  and  Chicago  simul- 
taneously and  the  other  cities  after  the  pre- 
release campaign  in  New  York  and  Chicago 
is  finished." 


808 


Motion  Picture  News 


Pettijohn  Discusses  Bills 
Pending  in  Iowa 

C.  C.  Pettijohn,  chief  assistant  to  Will  Hays, 
responded  to  a  wire  from  F.  L.  Davie,  man- 
ager of  the  Universal  exchange,  Des  Moines, 
and  arrived  here  Wednesday  to  pass  on  the 
censorship  and  ten  per  cent.  •  tax  bills  which 
are  up  for  consideration  at  the  state  house. 
These  bills  have  progressed  far  enough  to 
be  recommended  to  the  legislature. 

Mr.  Pettijohn  called  a  meeting  of  all  the 
exchange  managers  and  a  number  of  the  Des 
Moines  exhibitors  at  the  Hotel  Fort  Des 
Moines  Wednesday  at  noon 

Mr.  Pettijohn  returned  East  leaving  the  film 
men  divided  in  their  opinion  of  the  outcome  of 
the  bills.  The  film  exchange  men  feel  that 
neither  bill  will  pass  and  most  assuredly  not 
the  censorship  bill.  The  exhibitors  express 
themselves  as  inclined  to  believe  that  both  will 
go  through.  Exchange  heads  say  that  the  ex- 
hibitors are  always  inclined  to  look  upon  the 
dark  side  of  things  but  that  should  the  net  per 
cent,  tax  bill  go  through  it  would  mean  the 
closing  of  between  150  and  200  theatres  in 
Iowa.     These  are  theatres  in  smaller  towns. 


Women  Win  Sunday  Open- 
ing in  Jersey  Town 

Nearly  two  hundred  women  of  West  New 
York,  N.  J.,  went  to  the  bat  for  Sunday  pic- 
tures last  week  and  succeeded  in  keeping  the 
four  houses  of  that  town  open,  after  an  order 
had  previously  gone  out  from  the  chief  of 
police  that  they  be  closed. 

Rev.  S.  P.  Bracekman,  acting  for  the  min- 
isters, addressed  a  letter  to  Chief  Hangley 
Friday  requesting  that  the  theatres  be  closed 
Sunday.  The  order  was  promptly  issued  to 
that  effect.  Three  delegations  of  women 
waited  upon  the  chief  the  next  day  and  a 
hurried  meeting  with  the  Mayor  and  Town 
Council  was  held  and  the  closing  order  re- 
scinded. Several  of  the  women  were  mem- 
bers of  churches  whose  ministers  were 
instrumental  in  effecting  the  Sunday  clos- 
ing order. 

Treasury  Department  Tax 
Ruling  Awaited 

Independent  producers  and  distributors  are 
awaiting  with  interest  the  result  of  the  5  per 
cent  tax  ruling  now  said  to  be  under  advise- 
ment by  the  Treasury  Department.  The  Gov- 
ernment will  determine  whether  it  is  within 
its  right  to  collect  the  tax  under  Section  90G 
of  the  Revenue  Act  of  1919. 

The  Hays  organization  filed  a  brief  with 
Washington  officials  some  weeks  ago  on  be- 
half of  several  of  its  members  who  may  be 
included  in  the  ruling.  Other  independents 
have  taken  the  same  action. 

It  is  said  the  Government  has  filed  judg- 
ments against  several  companies,  which,  with 
all  independents,  are  awaiting  the  verdict  of 
the  Treasury  Department. 


Operators'  Bills  Before  N.  Y. 
Legislature 

TWO  bills  of  interest  to  motion  pic- 
ture operators  and  the  manufactur- 
ers of  projection  machines,  were 
introduced  in  the  New  York  state  legis- 
lature last  week  by  Assemblyman  Stein- 
gut,  of  New  York.  Both  bills  are  largely 
technical  in  character. 


Capital  on  Increase  in  N.  Y. 
Companies 

A COMPARISON  in  the  number  of 
motion  picture  companies,  with  cap- 
italization, incorporated  during  the 
past  month  in  New  York  State,  with  the 
same  month  a  year  ago,  indicates  a  more 
prosperous  condition  in  the  industry, 
with  a  greater  attractiveness  to  capital. 
Last  month  there  were  35  companies  in- 
corporated, with  a  total  capitalization  of 
$2,558,500  as  compared  with  31  com- 
panies a  year  ago,  with  a  capitalization  of 
$953,500. 


Ontario  Tax  Receipts  Show 
Slight  Decrease 

Amusement  tax  returns  for  the  large  cities 
of  Ontario  during  1922,  reported  by  Hon  Peter 
Smith,  Ontario  Provincial  Treasurer,  on  Feb- 
ruary 2,  indicate  that  the  volume  of  box  office 
receipts  at  theatres  fell  off  in  a  number  of 
centres  during  the  year.  This  was  due,  partly 
at  least,  to  reductions  in  admission  prices,  it  is 
believed. 

Of  the  large  cities,  Ottawa  showed  a  sub- 
stantial increase  over  the  previous  year,  how- 
ever, 1922  being  a  record  year  for  the  Cana- 
dian Capital. 

The  tax  totals  for  various  cities  follow : — 
Toronto— 1922,  $599,713 ;  1921,  $630,033 ;  1920 
$602,749.  Hamilton— 1922,  $112,724;  1921, 
$127,393;  1920,  $125,919.  Ottawa— 1922, 
$75,129;  1921,  70,238;  1920.  $67,245.  Wind- 
sor—1922,  $17,572;  1921,  $20,472;  1920, 
$22,354. 

Censorship  Fight  Waxes 
Hot  in  Missouri 

A  coincidental  fight  for  and  against  cen- 
sorship occurred  in  Kansas  City  and  Jefferson 
City,  Mo.,  Tuesday  night.  At  a  large  public 
meeting  at  the  Women's  City  Club,  Kansas 
City,  prominent  ministers,  with  Charles  C. 
Pettijohn  as  their  guest,  dealt  a  blow  to  polit- 
ical censorship,  while  in  Jefferson  City, 
R.  V.  P.  Schneiderhahn,  representing  the 
committee  of  fifty  sponsoring  the  Missouri 
Censorship  Bill,  launched  the  fight  of  the  re- 
formers in  a  talk  before  the  house  committee 
on  criminal  jurisprudence. 

After  outlining  the  weak  and  unjust  phases 
of  censorship,  Mr.  Pettijohn  turned  the  meet- 
ing over  to  the  ministers  and  club  women,  who 
attended  in  large  numbers.  Most  outstanding 
in  the  attack  on  censorship  was  the  talk  of 
Dr.  H.  H.  Mayer  of  Kansas  City,  prominent 
Jewish  rabbi. 


Missouri  Bill  Discussed 
Before  Committee 

Discussion  uf  the  Committee  of  Fifty's 
motion  picture  censorship  bill  was  held  before 
the  House  Committee  on  Criminal  Jurispru- 
dence at  Jefferson  City,  Mo.,  January  30. 
Little  interest  was  shown  in  the  measure,  save 
by  the  reform  element  from  Kansas  City  and 
St.  Louis. 

Representative  Charles  Goodnight,  who  con- 
ducts a  motion  picture  house  at  De  Soto,  Mo., 
was  the  only  speaker  in  opposition.  He  told 
of  his  experience  with  censorship  in  Kansas, 
where  he  operates  several  houses.  He  in- 
formed the  committee  that  he  had  found  in 
Kansas  anyone  who  wanted  to  slip  something 
by  the  censors  didn't  have  much  trouble  mak- 
ing proper  arrangements. 


Drastic  Bill  Proposed 
in  Michigan 

Hard  would  be  the  winters,  and  the  sum- 
mers, too,  for  the  picture  stars  and  their  pro- 
ducers in  the  State  of  Michigan  should  the 
bill  introduced  by  Senator  George  M.  Condon, 
of  Detroit,  be  enacted  into  law  by  the  present 
legislature. 

The  measure  would  create  a  censorship 
board,  to  be  known  as  "  The  Michigan  Board 
of  Review." 

Briefly,  but  using  the  language  of  the  bill 
itself,  all  pictures  would  be  tabooed  which 
would  emphasize  sex  appeal,  picturize  white 
slavery  and  commercialized  vice,  illicit  love, 
nakedness,  particularly  in  bedroom  and  bath- 
room scenes,  and  inciting  dances,  prjlonged 
demonstrations  of  passionate  love,  underworld 
vice  and  crime,  drunkenness  and  gambling, 
suggestions  for  methods  of  committing  crimes, 
ridicule  of  public  officials,  things  offensive  to 
religious  beliefs,  bloodshed  and  violence,  vul- 
gar gestures  and  things  suggestive,  and  sala- 
cious titles  and  advertising  matter. 


Exchange  Men  Object  to 
Elimination  Sheets 

The  leading  exchange  men  and  members  of 
the  Washington  F-I-L-M  Board  of  Trade  have 
respectively  requested  the  Virginia  State 
Board  of  Film  Censors  to  discontinue  the 
present  practice  of  sending  out  at  intervals, 
what  is  styled  an  official  bulletin  of  the  Board, 
to  exhibitors  in  Virginia  and  exchanges  in 
Washington,  D.  C,  and  Charlotte,  N.  C. 
With  this  bulletin  the  Virginia  censors  have 
sent  a  list  of  all  film  passed  and  permits  issued 
and  sometimes  an  "  Elimination  Sheet,"  con- 
taining a  list  of  films  rejected  or  held  up 
pending  the  removal  of  specified  sections  ob- 
jected to. 

In  many  cases  the  exchange  manager  finds 
he  can't  sell  a  film  because  his  prospect  says, 
"  I  can't  run  that  picture.  The  Virginia 
Board  sent  an  elimination  sheet  saying  the  film 
was  all  cut  to  pieces  and  rejected."  Previ- 
ously in  each  of  these  cases  the  exchange  man 
had  conferred  with  the  censors,  secured  a  modi- 
fication and  made  the  cuts  insisted  upon. 


World  fs  Champion  Skater 
to  Appear  in  Picture 

Bobby  McLean,  holder  of  numerous  world's 
records  for  skating,  is  to  be  seen  in  "  King 
of  the  Ice,"  a  special  two-reel  production 
centering  about  his  championship  skating,  ac- 
cording to  an  announcement  this  week  by  C.  B. 
Schilling,  manager  of  All  Nations  Features, 
Inc.,  which  has  just  completed  the  picture. 

Robert  Tansey,  maker  of  "  The  Race  of 
the  Age,"  the  unusually  successful  short  sub- 
ject dealing  with  Man  o'  War,  has  had  charge 
of  the  production  of  "  King  of  the  Ice."  It 
is  being  offered  to  state  rights  distributors. 

The  picture,  according  to  Mr.  Schilling,  is 
not  merely  an  exhibition  of  championship 
skating,  but  contains  elements  of  comedy  and 
romance.  Bobby  McLean,  the  star,  has  ap- 
peared extensively  on  the  stage  and  is  de- 
clared to  be  an  excellent  camera  subject. 

On  Sunday,  February  11,  McLean  will 
attempt  to  lower  all  world's  skating  records 
at  Saranae  Lake,  N.  Y.,  which  is  expected  to 
result  in  extensive  publicity. 

All  Nations  Features,  Inc.,  is  now  working 
on  a  series  of  twelve  special  one-reel  dramas, 
details  concerning  which  will  be  announced 
later. 


February  if,  1923 


809 


Warner  Bros,  to  Feature 
Golf  Champ  in  Series 

GENE  SARAZEN,  the  American 
open  golf  champion,  has  been  en- 
gaged by  the  Warner  Brothers  to 
be  featured  in  a  series  of  seven  one  reel 
productions  which  will  be  produced  at 
the  Warner  coast  studios  under  the  su- 
pervision of  Harry  Rapf,  according  to 
Harry  M.  Warner.  The  series  will  com- 
bine comedy  and  golf  instruction,  it  is 
stated. 

Work  is  expected  to  begin  on  the  first 
of  the  seven  releases  following  the  return 
of  Mr.  Sarazen  from  Miami,  Florida, 
within  the  next  fortnight.  Mr.  Warner 
believes  that  this  series  will  be  very  pop- 
ular in  that  they  will  give  the  thousands 
of  golf  enthusiasts  throughout  the  coun- 
try an  opportunity  to  learn  the  salient 
features  of  the  game  via  the  screen  rather 
than  through  the  medium  of  the  printed 
page. 


Christie  Appointed  to 
L.  A.  Realty  Board 

Charles  H.  Christie,  vice  president  of  the 
film  company  of  his  name  and  president  of 
the  Christie  Realty  Company,  has  been  made 
a  vice  president  of  the  Los  Angeles  Realty 
Board,  thus  giving  recognition  on  the  latter 
board  to  Hollywood,  which  is  piobably  the 
most  active  center  around  Los  Angeles  in 
realty  trading  and  improvement. 

Mr.  Christie  is  one  of  the  film  men  most 
actively  interested  in  civic  affairs  and  is  also 
one  of  the  officers  of  the  Hollywood  Chamber 
of  Commerce,  as  well  as  president  of  the 
Motion  Picture  Producers'  Association,  whicli 
is  now  the  center  of  public  interest  in  Los 
Angeles  as  producers  of  the  gigantic  Motion 
Picture  and  Historical  Exposition  this  coming 
summer,  commemorative  of  the  Hundredth 
Anniversary  of  the  Monroe  Doctrine. 


Some  of  the  interesting  situations  found  in  the  William  Fox  production,  "  The  Buster,' 

Dustin  Farnum. 


starring 


Metro  Names  February  Releases 

Jazzmania,  Famous  Mrs.  Fair,  Crin- 
oline and  Romance,  Woman  of  Bronze 


Scenes   from    the    Fox-Sunshine    Comedy,    "  Hello 
Pardner." 


METRO  PICTURES  CORPORATION 
will  release  four  feature  productions 
during  February.  They  are : 
Robert  Z.  Leonard's  presentation  of  Mae 
Murray  in  "  Jazzmania  ";  the  Fred  Niblo  pro- 
duction of  James  Forbes's  American  play, 
"The  Famous  Mrs.  Fair" — a  Metro-Louis  B. 
Mayer  attraction ;  Viola  Dana  in  "  Crinoline 
and  Romance'';  and  Clara  Kimball  Young  in 
"  The  Woman  of  Bronze  " 

February  5th  is  the  date  set  for  distribution 
of  Miss  Dana's  new  picture.  A  week  later 
will  come  "  Jazzmania,"  with  a  similar  period 
intervening  between  this  Tiffany  production 
and  release  of  "  The  Famous  Mrs.  Fair."  The 
Clara  Kimball  Young  feature  will  follow  on 
February  26th. 

The  drama  in  u  Jazzmania  "  is  that  involv- 
ing the  fortunes  of  Queen  Ninon,  of  the  myth- 
ical country  of  Jazzmania.  and  in  the  handling 
of  it,  Robert  Z.  Leonard,  who  presents  the 
picture,  has  gilded  it  with  a  brilliant  gaiety, 
states  Metro.  The  settings  were  e  edited  by 
Cedric  Gibbons.  Oliver  T.  Marsh  photo- 
graphed "  Jazzmania.''  It  is  a  story  by  Ed- 
mund Goulding. 

Louis  B.  Mayor  will  present  his  first  attrac- 
tion through  Metro  with  the  appearance  of 
the  Fred  Niblo  production,  "  The  Famous  Mrs. 
Fair,"  the  American  play  by  James  Forbes, 
in  which  Henry  Miller  and  Blanche  Bates 
scored  a  season  or  so  ago  in  New  York.  It 
has  to  do  with  a  wife  who  allows  a  sudden 
celebrity  to  cause  her  to  forget  her  home.  Mr. 
Niblo  has  not  been  content  merely  with  the 
working  out  of  a  thesis:  he  has  interwoven 
into  the  story  a  bold  pattern  of  exciting  dra- 
matic incident.  Francis  Marion  wrote  the 
scenario.  The  cast  includes  Myrtle  Stedman. 
Huntly  Cordon,  Marguerite  De  La  Motte,  Cul- 
len  Landis,  Ward  Crane,  Carmel  Myers  and 
Helen  Ferguson. 

The  girl  grandma  was  and  the  girl  her 
granddaughter  is  are   contrasted  by  Viola 


Dana  in  "  Crinoline  and  Romance."  As  Miss 
Emmy  Lou,  the  heroine,  the  little  Metro  star 
fares  forth  from  a  home  where  Civil  War 
chivalry  still  obtains,  into  a  set  of  young  peo- 
ple who  see  life  through  a  fog  of  cocktails 
and  jazz.  The  picture  was  directed  by  Harry 
Beaumont.  Bernard  McConville,  adapter  of 
"  Quincy  Adams  Sawyer,"  wrote  both  the 
story  and  scenario  of  "  Crinoline  and  Ro- 
mance."   John  Arnold  photographed  it. 

Harry  Garson  has  provided  a  third  drama 
for  Clara  Kimball  Young  in  "  The  Woman 
of  Bronze,"  Henry  Kistaemaecher's  novel  in 
French,  which  was  dramatized  for  the  Amer- 
ican stage,  and  then,  in  turn,  translated  to 
the  screen.  The  principal  part  is  that  of  a 
sculptor's  wife,  played  by  Miss  Young,  who 
fights  to  hold  a  temperamental  husband  from 
the  lure  of  a  young  model.  Paul  Kester's 
stage  version  has  been  scenarized  by  Hope 
Loring  and  Louis  Lighten,  and  the  direction 
is  the  work  of  King  Vidor.  The  photographer 
is  William  O'Connell.  The  cast  includes  John 
Bowers,  Katherine  McGuire,  Edwin  Stevens, 
Lloyd  Whitlock  and  Edward  Kimball.  The 
picture  is  presented  by  Harry  Garson. 


u  Green  Goddess11  Bough  t  by 
Distinctive  for  Screen 

"  The  Green  Goddess,"  William  Archer's 
melodrama  in  which  George  Arliss  has  been 
making  a  triumphal  tour  of  the  country,  has 
been  bought  by  Distinctive  Pictures  Corpora- 
tion for  production  as  a  motion  picture.  Ar- 
thur S.  Friend,  president  of  Distinctive,  also 
announces  that  he  has  acquired  the  picture 
rights  to  a  new  Clarence  Budington  Kelland 
romance,  "  Barred  Doors,"  which  will  appear 
serially  in  Collier's  in  March. 

Both  pictures  will  be  made  in  the  new  Dis- 
tinctive-Biograph  Studios  in  New  York  City. 


810 


Motion  Picture  News 


Universal  Chiefs  in  Production  Conference 

R.  H.  Cochrane  Goes  to  Coast  for  Parley  with 
Laemmle  on  Late  1923  and  1924  Product 


MR.  B.  H.  COCHRANE,  vice  president 
of  the  Universal  Pictures  Corpora- 
tion, has  gone  to  Universal  City, 
Cal.,  to  confer  with  Mr.  Carl  Laemmle,  presi- 
dent of  the  corporation,  concerning  Univer- 
sale 1924  product.  For  the  first  time  in  a 
number  of  years,  it  is  stated,  Universal  is  so 
far  advanced  in  production  the  company's  out- 
put  a  year  and  more  hence  can  be  taken  up 
in  detail  and  definitely,  planned. 

Upon  the  eve  of  his  departure,  Mr.  Coch- 
rane let  it  be  known  that  Universal  already 
has  lined  up  six  big  pictures  for  1924.  This 
constitutes  one-half  of  the  Universal- Jewel 
product  for  the  year,  under  the  present  sys- 
tem of  releasing  one  super-picture  a  month. 

The  Universal  vice-president  took  with  him 
options  and  offers  on  certain  other  big  stories 
and  plays  which  are  likely  to  be  chosen  for 
the  remaining  pictures  in  the  1924  Jewel 
schedule.  It  is  understood  that  this  selection 
will  occupy  the  immediate  attention  of  Mr. 
Laemmle  and  Mr.  Cochrane. 

The  list  of  six  1924  Jewels  already  selected 
was  made  public.  The  most  important,  per- 
haps, is  "  The  Acquittal,"  the  stage  success 
from  the  pen  of  Rita  Weiman,  produced  by 
Cohan  &  Harris  a  season  ago  or  so,  and  in 
which  Crystal  Hearne  was  starred.  It  is 
planned  to  use  "  The  Acquittal "  as  a  starring 
vehicle  for  Priscilla  Dean.  As  "  The 
Acquittal "  already  has  been  turned  over  to 
the  scenario  staff  at  Universal  City  for  adapta- 
tion to  the  screen,  it  is  likely  that  Miss  Dean 
will  begin  work  on  this  picture  as  soon  as  she 
completes  "  Drifting,"  the  William  A.  Brady 
stage  success,  which  she  is  now  translating  to 
the  screen  for  Universal's  Jewel  release  in 
August. 

Another  of  the  projected  Jewels  is 
"  Naughty  Marietta,"  which  in  all  probabili- 
ties will  be  assigned  an  early  release  date  in 
1924.  This  musical  comedy,  written  by  Rida 
Johnson  Young  and  Victor  Herbert,  and  in 
which  Emma  Trentini  won  her  original  fame, 
will  serve  as  a  starring  vehicle  for  Virginia 
Valli. 

The  third  stage  success  in  the  list  is  "  The 
Pretty  Sister  of  Jose,"  which  originally  was 
a  novel  by  Mrs.  Frances  Hodgson  Burnett, 


Will  Rogers  Is  Signed  for  Hal 
Roach -Pathe  Series 

WILL  ROGERS  has  signed  a  con- 
tract to  appear  in  a  series  of  come- 
dies which  will  be  produced  under 
the  auspices  of  Hal  Roach  and  released 
by  Pathe.  There  will  be  thirteen  two- 
reelers  to  be  released  at  the  rate  of  one 
a  month. 

Rogers,  who  is  at  present  appearing  in 
Ziegfeld's  "  Follies "  in  New  York,  will 
remain  with  the  "  Follies  "  company  un- 
til the  completion  of  its  run  in  New  York 
and  then  go  West  to  begin  work  at  the 
Hal  Roach  studios.  Says  Rogers  con- 
cerning his  new  contract  with  the  Hal 
Roach-Pathe  organizations: 

"  I  am  going  out  and  make  five  reel 
features,  in  two  reels.  In  my  experience 
I  have  found  that  most  all  audiences  go 
to  sleep  at  about  the  third  reel  during  the 
showing  of  the  average  feature.  Well, 
this  time  I  am  going  to  beat  them  to  it 
and  make  them  keep  awake  by  giving 
them  two  reels  of  laughs. 

"  Yes,  these  two-reelers  are  going  to  be 
funny,  even  if  I  have  to  use  some  Harold 
Llovd  cut-outs  to  do  it." 


Edna  Purviance  Star  in 
Chaplin  Production 

FOLLOWING  the  receipt  of  its  copy- 
right registration  in  play  form, 
Charles  Chaplin  yesterday  an- 
nounced that  the  title  of  his  first  serious 
motion  picture  production  would  be 
"Public  Opinion." 

The  production  which  is  already  well 
under  way  and  which  has  temporarily 
been  called  "Destiny,"  will  be  in  ten  reels 
and  though  written  and  directed  by  Chap- 
lin himself,  it  will  star  Edna  Purviance  in 
the  leading  role  and  will  be  released 
through  United  Artists. 

"Public  Opinion"  marks  a  new  depar- 
ture in  most  every  element  that  goes  to 
make  up  motion  pictures.  In  story  struc- 
ture, in  acting  and  in  theme  the  produc- 
tion promises  to  be  revolutionary  and 
Chaplin  himself  is  very  emphatic  in  say- 
ing that  it  is  by  far  his  most  important 
contribution  to  the  screen. 

In  speaking  of  the  picture  Chaplin  says: 
"There  will  be  no  armies,  no  huge  sets 
and  no  elaborate  mechanical  effects,  but 
through  it  all  will  run  a  poignant  note  of 
human  suffering,  joy,  tragedy  and  humor. 
There  have  been  a  number  of  queries  as 
to  whether  I  intend  to  act  in  the  picture 
or  not.  I  am  not  going  to  act  in  it,  not 
from  any  policy,  but  because  in  the  story 
as  I  truthfully  see  it,  there  is  no  place 
for  my  character." 

Playing  opposite  Edna  Purviance,  who 
is  being  launched  on  her  starring  career, 
is  Adolphe  Menjou  while  other  impor- 
tant members  of  the  cast  include  Carl 
Miller,  Lydia  Knott,  Harry  Northrup 
and  Malvina  Polo. 


and  which  later  was  dramatized  as  a  starring 
vehicle  for  Miss  Maude  Adams.  Universal 
will  use  this  story  as  a  vehicle  for  Miss  Valli 
also. 

Another  play  of  equal  reputation  is  "  The 
Co-Respondent,"  written  by  Rita  Weiman  and 
Alice  Leal  Pollock,  which  Universal  has  just 
acquired  for  filming.  It  may  be  used  as  a 
vehicle  for  Miss  Valli. 

The  fifth  play  to  be  picturized  at  Universal 
City  for  the  coming  year  will  be  "  The  Bur- 
glar," one  of  Augustus  Thomas'  first  dramatic 
works.  It  was  adapted  from  "  Edith's  Bur- 
glar," a  story  by  Mrs.  Frances  Hodgson  Bur- 
nett. Thomas  originally  wrote  a  one-act  play 
from  the  story.  Its  success  actually  deter- 
mined his  career  as  a  playwright.  He  later 
expanded  it  to  four  acts,  after  which  it  was 
produced  with  Maurice  Barrymore  in  the  title 
role. 

The  1924  list  also  includes  "  The  Vehement 
Flame,"  one  of  the  best  sellers  of  1922.  The 
novel  is  from  the  pen  of  Margaret  Deland.  It 
is  not  known  at  this  time  whether  it  will  be 
used  as  a  starring  vehicle  for  one  of  the  present 
Universal  stars,  or  whether  outside  players  of 
prominence  will  be  engaged  for  its  production. 

Another  reason  for  Mr.  Cochrane's  visit  to 
the  Coast  is  the  decisions  to  be  made  by  Mr. 
Laemmle  and  him  in  conference  with  produc- 
tion officials  at  the  big  studio  plant,  concern- 
ing Universalis  late  1923  five-reel  attractions. 

Mr.  Cochrane  is  taking  with  him  to  the 
Coast  a  complete  understanding  of  the  terri- 
torial conditions  bearing  upon  Universal's  five- 
red  feature  schedule.  Mr.  Joseph  Friedman, 
newly  appointed  general  sales  manager  for 
Universal  attractions,  outlined  the  entire  fea- 


ture situation  to  him  just  before  his  departure. 

It  is  highly  probable  that  a  successor  to 
Irving  G.  Thalberg,  who  recently  resigned  as 
director  general  of  Universal  City,  will  be 
announced  during  Mr.-  Cochrane's  stay  at  the 
Coast. 


Warners  Will  Feature  Dog 
Actor  in  Production 

Warner  Brothers  are  to  produce  a  "  dog 
star"  feature.  The  story,  laid  in  the  Cana- 
dian Northwest,  was  written  by  Chester  M. 
Franklin  and  Fred  Kennedy  Myton,  and  will 
be  filmed  at  the  Warner  Brothers  studios  on 
the  West  Coast  under  the  working  title  of 
"  Wolf  Fangs."  Chester  M.  Franklin  will 
direct  the  subject. 

The  featured  canine  actor  is  Rintintin 
( "  Rawntawntawn  " ) ,  a  German  police  dog 
which  won  considerable  notice  in  France  dur- 
ing the  war  owing  to  the  fact  that  he  escaped 
injury  in  a  German  air-raid  on  a  French  town 
that  wrought  havoc  among  the  inhabitants. 
The  dog  has  already  appeared  in  "  My  Dad," 
"The  Man  from  Hell's  River,"  "Wildfire." 
and  others. 


Harry  Carey 's  New  Vehicle 
Based  on  Two  Stories 

Harry  Carey's  next  screen  appearance  will 
be  in  a  combination  of  two  stories,  "  The  Man 
from  the  Desert,"  by  Wyndham  Martyn,  and 
"  Lubly  Ge-Ge,"  by  Eugene  Manlove  Rhodes. 
Wyndham  Gittens,  head  of  the  continuity  staff 
at  the  Film  Booking  Offices  studios,  who  has 
taken  the  two  stories  in  hand  is  weaving  the 
plots  together. 

"  The  Man  of  the  Desert "  appeared  re- 
cently in  "  Action  Stories,"  a  popular  maga- 
zine, while  "  Lubly  Ge-Ge "  is  an  original 
story  by  Rhodes,  who  also  wrote  Carey's  pre- 
vious play,  "  Good  Men  and  True."  The  com- 
posite story  will  have  the  title,  "  The  Man  of 
the  Desert,"  and  will  be  directed  by  Val  Paul. 


Fox  Preparing  for  Acces- 
sories on  Pathe  Subjects 

New  prints,  posters  and  accessories  are  be- 
ing prepared  for  productions  based  on  literary 
masterpieces  which  were  made  in  the  past  by 
the  Fox  Film  Corporation.  The  preparation 
of  new  accessories  on  these  subjects  is  said  by 
the  Fox  Film  home  office  in  New  York  to  have 
been  made  necessary  by  the  demand  for  these 
pictures  on  the  part  of  exhibitors,  educational 
institutions,  and  civic  and  social  institutions. 
The  subjects  include  "  Evangeline,"  "  A  Tale 
of  Two  Cities,"  "  Les  Miserables,"  "  AH  Baba 
and  the  Forty  Thieves,"  "  Treasure  Island," 
"The  Babes  in  the  Woods,"  "Jack  and  the 
Beanstock,"  "  If  I  Were  King  "  and  "  Aladdin 
and  His  Wonderful  Lamp." 

"Adam  and  Eva"  Opens 
on  B*way  February  11th 

Marion  Davies  will  appear  at  the  Rivoli 
Theatre  beginning  February  11th  in  "  Adam 
and  Eva,"  a  screen  version  of  the  well  known 
stage  comedy.  Miss  Davies  plays  the  part  of 
"  Eva  "  and'  T.  Roy  Barnes  plays  "  Adam." 


February  17,  1923 


811 


Griffith  Company  in  South 
for  Exterior  Scenes 

D.  W.  Griffith  left  Tuesday  of  last  week  on 
a  filming  expedition  through  five  Southern 
states  to  get  exterior  scenes  for  his  next  pro- 
duction, "  The  White  Eose."  Forty-seven  lo- 
cations have  been  selected  for  the  outdoor 
scenes  the  story  of  "  The  White  Rose  "  de- 
mands. 

This  is  the  first  time  in  three  years  that 
Griffith  has  closed  his  Mamaroneck  studios  for 
an  extended  time,  as  he  expects  to  remain  in 
the  South  for  three  months. 

The  company  which  Griffith  takes  includes 
Mae  Marsh,  Ivor  Novello,  Carol  Dempster, 
Neil  Hamilton,  Porter  Strong;  Lucille  La 
Verne,  Joseph  Burke  and  Charles  Mack. 


Bert  Lytell  Is  Signed  by 
Principal  Pictures 

Bert  Lytell  has  been  signed  by  Principal 
Pictures  Corporation  for  the  titular  role  in 
George  M.  Cohan's  "  The  Meanest  Man  in  the 
World,"  which  that  concern  will  produce  and 
release  in  the  independent  market. 

Another  popular  star  engaged  by  Principal 
for  "  The  Meanest  Man  in  the  World "  is 
Eileen  Percy.  Incidentally  this  screen  version 
of  the  famous  stage  play  will  be  the  first  pic- 
ture that  will  be  made  by  Principal  Pictures 
Corporation  at  its  new  studios  on  the  West 
Coast. 


Frank  Lloyd  to  Direct  New 
Norma  Talmadge  Vehicle 

Joseph  H.  Schenck  has  signed  Frank  Lloyd 
to  direct  the  next  Norma  Talmadge  picture, 
"  Ashes  of  Vengeance."  Lloyd  is  now  direct- 
ing Miss  Talmadge  in  "  Within  the  Law." 

"  Ashes  of  Vengeance "  was  purchased  in 
London  during  Mr.  Schenck's  recent  trip 
abroad.  It  was  written  by  H.  B.  Soinerville 
and  is  a  romance  of  old  France  during  the 
reign  of  Charles  IX.  This  production  will  be 
started  immediately  after  the  completion  of 
*  Within  the  Law,"  which  is  being  made  on 
the  coast. 


Roy  Crawford  Leaves 
For  Topeka,  Kan. 

Roy  Crawford,  vice-president  and  treasurer 
of  Associated  Exhibitors,  left  the  last  of  last 
week  for  Topeka,  Kan.,  his  former  home,  ex- 
pecting to  be  away  from  New  York  about  ten 
days. 


Whitman  Bennett  to  Go-Star 
Bushman  and  Bayne 

WHITMAN  BENNETT  announces 
the  organization  of  F.  X.  B.  Pic- 
tures, Inc.,  of  which  he  is  vice-pres- 
ident and  general-manager,  created  espe- 
cially for  the  purpose  of  producing,  ex- 
ploiting and  releasing  a  series  of  photo- 
plays with  Francis  X.  Bushman  and  Bev- 
erly Bayne  as  the  stars. 

The  first  of  these  productions  is  now  in 
work  at  the  Wh/tman  Bennett  Studio  in 
Yonkers  and  should  be  ready  for  first- 
run  releases — in  conjunction  with  a  spe- 
cially devised  sketch — not  later  than  the 
middle  of  March.  The  story  is  briefly 
described  as  an  elaborate  modern  melo- 
drama, founded  on  a  domestic  situation 
but  also  containing  a  mystery  element. 


Leo  Maloney  in  scenes  from  "Smoked  Out,"  one  of 
the  Range  Rider  Series,  Pathe 

Shauer  Returns  From 
Havana  Conference 

E.  E.  Shauer,  director  of  the  foreign  de- 
partment of  the  Famous  Players-Lasky  Cor- 
poration, returned  on  February  1st  from  a 
ten  days'  business  trip  to  Havana,  Cuba, 
where  he  conferred  with  officials  of  the  Carib- 
bean Film  Company  concerning  plans  for  the 
distribution  and  exploitation  of  Paramount 
pictures  during  the  coming  year.  Contracts 
were  signed  for  the  continuation  of  Paramount 
representation  in  Cuba,  Porto  Rico,  Hayti  and 
Santo  Domingo,  and  plans  perfected  for  in- 
creased exploitation  for  Paramount  pictures. 

B  'klynBooks"RobinHood' 9 
for  Local  First- Run 

The  question  of  which  theatre  in  Brooklyn, 
N.  Y.,  would  get  the  "  Douglas  Fairbanks  in 
Robin  Hood  "  first-run  was  settled  last  week 
when  Managing  Director  Edward  L.  Hyinan, 
of  the  Brooklyn  Mark  Strand,  announced  that 
this  United  Artists  feature  had  been  booked 
for  an  early  first-run.  A  trailer  announcing 
this  fact  was  shown  starting  February  4,  dur- 
ing the  run  of  "  The  Dangerous  Age." 


Clarence  Badger  to  Direct 
"Red  Lights" 

Goldwyn  has  engaged  Clarence  Badger  to 
direct  the  picturization  of  Edward  E.  Rose's 
new  mystery  play,  "  Red  Lights,"  formerly 
called  "  The  Rear  Car."  This  play  has  had 
a  long  run  in  Los  Angeles  and  is  now  being 
presented  in  the  East. 

Carey  Wilson,  of  Goldwyn's  editorial  de- 
partment, is  making  the  screen  adaptation  of 
the  play. 

June  Elvidge  Engaged  for 
Role  in  C.B.C.  Feature 

June  Elvidge  has  been  engaged  for  an  im- 
portant role  in  the  cast  that  will  support 
Bryant  Washburn  in  C.  B.  C.  Film  Sales 
Corporation's   production  "  Temptation." 


" Little  Church  Around  the 
Corner ' 9  for  Broadway 

The  first  public  showing  of  the  Warner 
Brothers  classic  of  the  screen,  "  Little  Church 
Around  the  Corner,"  will  be  given  at  the 
Strand  theatre,  New  York,  during  the  week 
of  March  11. 

The  photoplay  was  written  by  Olga  Printz- 
lau,  based  on  the  stage  play  by  Charles  Blaney 
and  the  novel  by  Marion  Russell.  It  was  di- 
rected by  William  A.  Seiter. 

Among  the  cast  headed  by  Claire  Windsor 
are  Kenneth  Harlan,  Walter  Long,  Margaret 
Seddon,  Pauline  Stark,  Hobart  Bosworth, 
George  Cooper,  Winter  Hall,  Alex  Francis 
and  Cyril  Chadwick. 


Hiers  Is  Back  at  Studio 
from  Honeymoon 

Walter  Hiers,  back  at  the  Lasky  studio 
from  his  honeymoon  in  the  East,  has  started 
work  in  his  second  Paramount  starring  pic- 
ture, "  Seventy-five  Cents  an  Hour,"  an  orig- 
inal story  by  Frank  Condon  which  has  been 
adapted  for  the  screen  by  Grant  Carpenter. 
Joseph  Henabery  is  the  director. 

Jacqueline  Logan,  who  enacted  the  leading 
feminine  role  in  Hiers'  first  picture,  "  Mr. 
Billings  Spends  His  Dime,"  will  again  be  fea- 
tured as  leading  woman.  Ricardo  Cortez  will 
play  the  heavy  role,  his  first  big  part  under 
his  contract  with  Paramount.  Others  in  the 
supporting  cast  are  Charles  Ogle,  Lucile 
Ward,  Robert  Dudley,  Guy  Oliver,  Clarence 
Burton  and  Cullen  Tate. 


Preferred  Product  to  Be 
Shown  at  Army  Posts 

Preferred  Pictures,  distributed  by  the  Al 
Lichtman  Corporation,  will  be  shown  in  all 
motion  picture  houses  conducted  by  the  United 
States  Army,  according  to  an  announcement 
just  made  by  Al  Lichtman.  Mr.  Lichtman 
recently  completed  an  arrangement  with  F.  H. 
Martel,  director  of  bookings  for  the  United 
States  Army  Motion  Picture  Service,  by  which 
each  Preferred  Picture  will  be  shown  in  the 
army  houses  after  the  showing  in  the  regular 
theatre  in  the  respective  zones  of  army  posts. 


Victor  Herman  to  Direct 
Constance  Talmadge 

Victor  Herman  has  been  signed  by  Joseph 
M.  Schenck  to  direct  Constance  Talmadge  in 
the  picture  following  "  Dulcy  "  which  Sidney 
Franklin  is  now  working  on  the  coast  for 
First  Xational  release.  John  Emerson  and 
Anita  Loos  will  write  the  picture  that  Her- 
man will  direct.  It  will  be  a  story  dealing 
with  the  life  of  Napoleon  and  Constance  will 
have  the  role  of  a  little  milliner.  No  name 
has  been  selected  as  yet  for  this  picture. 


Wampas  Elects  New  Officers 
for  Coming  Year 

OFFICERS  elected  by  the  Wampas, 
the  western  Associated  Motion  Pic- 
ture Advertisers,  at  the  annual  elec- 
tion on  Monday  night  of  this  week  were: 
Joe  Jackson,  Goldwyn,  president; 
Harry  Wilson,  Principal,  vice-president; 
Howard  Strickling,  Metro,  secretary; 
Pat  Dowling,  Christie,  treasurer;  Jerome 
Beatty,  Sam  Cohn,  Ray  Davidson,  Garrett 
Graham,  Mark  Larkin,  directors. 


812 

American  Competition  Felt 
Keenly  in  France 

American  competition  is  increasingly  felt  in 
the  French  motion  picture  industry,  and  prior 
to  the  irritation  occasioned  by  the  Ruhr  occu- 
pation German  producers  were  finding  a  ready 
market  for  a  portion  of  their  output  in  the 
French  market,  according  to  advices  to  the 
Department  of  Commerce  from  Commercial 
Attache  Jones  at  Paris.  This  competition  has 
developed  to  such  an  extent  that  the  Comite 
Intersyndieale  de  l'industrie  Cinematographie 
Francaise  and  its  members  have  addressed  to 
all  the  representatives  in  Parliament  vigorous 
protests  against  this  development;  embodying 
therein  suggestions  for  avoiding  what  they  feel 
to  be  a  serious  menace  to  the  prosperity  of 
the  local  industry. 

In  these  protests  they  point  out  that  at  the 
present  time  France  is  far  behind  both  the 
United  States  and  Germany  in  production. 
They  admit  that  this  condition  is,  to  a_  certain 
degree,  to  be  expected  as  permanent,  due  to 
the  limitation  on  the  French  market,  France 
having  only  about  2,500  houses  where  pictures 
are  shown;  whereas,  according  to  the  society's 
compilation,  the  United  States  has  somewhat 
over  17,000  such  exhibition  places  and  Ger- 
many 8,000,  but  they  nevertheless  believe  that 
the  present  inequality  would  be  lessened  if  a 
more  liberal  policy  were  adopted  by  the 
Government. 


Fred  and  Fanny  Hatton  Do 
Script  for  Cosmopolitan 

Frederick  and  Fanny  Hatton,  authors  of 
the  plays,  "  The  Great  Lover,"  "  Upstairs  and 
Down,"  "  Years  of  Discretion  "  and  "  Lom- 
bardi,  Ltd.,"  are  making  a  screen  adaptation 
of  the  short  story,  "  Cain  and  Mabel,"  for 
Cosmopolitan  Productions.  "  Cain  and 
Mabel "  originally  appeared  in  Hearst's 
Magazine,  and  was  written  by  H.  C.  Witwer. 
It  will  be  produced  by  Cosmopolitan  with  an 
all-star  cast. 


Carlton  King,  star  of  the  Carlton  King  2-reel  features 
which    Producers    Security  is   handling   on   the  inde- 
pendent market 


Propose  New  Tax  to  Make 
Up  Censor  Deficit 

Governor  E.  Lee  Trinkle,  of  Virginia,  an- 
nounced to  Virginia  newspaper  men  last  week 
that  he  will  ask  the  Virginia  assembly  at  the 
forthcoming  special  session  he  recently  called, 
to  provide  for  the  deficit  recently  shown  in  the 
report  of  Chairman  Evan  Chesterman  of  the 
Motion  Picture  Censor  Board  of  Virginia,  by 
the  imposition  of  an  additional  charge  of  fifty 
cents  a  reel  for  inspection  and  licensing  of  film. 
The  existing  charge  is  understood  to  be  one 
dollar  a  reel. 

This  action  is  necessary,  as  expenses  cannot 
be  met  from  the  present  collections. 


Motion  Picture  News 

Woman  Legislator  Puts 
Over  Sunday  Bill 

According  to  newspaper  reports  from  Mem- 
phis a  woman  legislator  outgeneraled  the 
opposition  in  putting  over  a  bill  to  close  Sun- 
day picture  shows.  Representative  John  Shea 
is  quoted  as  saying  that  Miss  Marion  Griffin 
"  double-crossed  "  the  delegation. 

Shea's  version  of  the  affair  is  that  Miss 
Griffin,  after  promising  the  delegation  that  she 
would  not  attempt  to  introduce  the  bill  for 
twenty  days,  took  advantage  of  the  absence 
of  all  opposition  from  the  house  with  the  ex- 
ception of  Rein-esentative  Jeter,  who,  with  her, 
favored  the  passage  of  the  bill,  and  put  the 
measure  through.  Shea  returned  just  in  time 
to  hear  Miss  Griffin  conclude  her  speech  for 
the  bill,  and  with  two  delegates  for  it  and  one 
against,  the  vote  showed  the  majority  of 
Memphians  opposed  to  Sunday  opening. 


Famous  Players  Canadian 
Shows  Big  Increase 

An  increase  in  profits  of  no  less  than  85 
per  cent,  for  the  first  period  of  the  1922-23 
season  over  the  corresponding  period  of  the 
previous  year  was  secured  by  Famous  Players 
Canadian  Corporation,  Limited,  Toronto, 
which  operates  the  chain  of  Capitol  moving 
picture  theatres  in  Canada  from  Montreal  to 
Victoria.  This  was  shown  in  a  statement 
which  was  presented  at  a  meeting  of  directors 
at  Toronto  on  February  1. 

Profits  amounting  to  $175,743.80,  before 
allowance  for  depreciation  and  income  taxes, 
were  indicated  in  the  financial  statement  pre- 
sented for  the  three  months  ending  November 
25,  1922.  After  the  acceptance  of  this  report, 
the  directors  declared  a  dividend  of  2  per 
cent,  on  the  first  preference  stock  of  the  com- 
pany for  the  quarter  payable  on  March  1  to 
shareholders  of  record  February  10. 


American  Releasing  to  Get 
Hugh  Dierker  Subject 

Scheduled  for  distribution  by  American  Re- 
leasing, Hugh  Dierkeris  new  picture,  "  The 
Other  Side,"  is  now  under  way  in  Los  Angeles 
with  a  cast  comprising  Pat  O'Malley,  Fritzi 
Brunette,  David  Butler,  Harmon  McGregor, 
Peter  Burke,  Charles  Clary,  Herbert  Stand- 
ing, Edward  Kimball  and  Helen  Lynch. 

"  The  Other  Side  "  is  described  as  a  domestic 
drama  of  spiritual  unfoldment. 

Pathe  Denies  Rumor  of 
New  Owners 

Bemhard  Benson,  vice  president  of  Pathe 
and  a  partner  in  the  firm  of  Merrill,  Lynch  & 
Co.,  characterized  the  published  statement  in 
a  recent  issue  of  Variety  to  the  effect  that  "  a 
possible  change  of  ownership  of  the  Pathe 
organization  was  in  prospect  as  entirely  un- 
founded and  absolutely  contrary  to  fact. 


Reid  Estate  is  Estimated 
at  $50,000 

The  estate  of  Wallace  Reid,  who  passed 
away  last  week,  amounts  to  approximately 
$50,000,  according  to  dispatches  from  the 
coast.  Letters  of  administration  on  the  estate 
were  filed  by  Dorothy  Davenport  Reid.  Prop- 
erty listed  with  the  application  was  estimated 
at  approximately  the  figure  mentioned. 


February  17,  1923 


813 


Hobart  Bosworth  Signed  by 
Goldwyn  for  Five  Years 

ANOTHER  big  motion  picture  star. 
Hobart  Bosworth,  has  been  placed 
under  a  five  year  contract  by  Gold- 
wyn Pictures  Corporation.  He  has  just 
been  signed  to  appear  in  some  big  Gold- 
wyn productions  now  being  made  or  in 
preparation. 

The  actor  will  be  featured  in  the  Gold- 
wyn photoplays  in  which  he  appears. 
Under  the  terms  of  his  contract  he  will 
be  permitted  to  continue  making  his  own 
independent  starring  productions,  at  the 
Goldwyn  studios,  on  the  condition  that 
Goldwyn  has  an  option  on  releasing  them. 

The  first  of  the  Bosworth  independent 
productions  will  be  "The  Blood  Ship" 
from  Norman  Springer's  novel  of  that 
title..  He  had  just  completed  four  inde- 
pendent productions  before  appearing  in 
Marshall  Neilan's  "Strangers'  Banquet." 


Agnes  Ayres  Replaces  Bebe 
Daniels  in  "Exciters" 

Owing  to  the  fact  that  Bebe  Daniels,  who 
was  operated  upon  for  appendicitis  recently, 
will  be  confined  to  the  hospital  for  at  least 
four  weeks  more,  the  Paramount  production 
department  announces  that  Agnes  Ayres  will 
replace  Miss  Daniels  as  co-star  with  Antonio 
Moreno  in  "  The  Exciters,"  which  Richard 
Ordynski  will  direct  at  the  Long  Island  studio. 

As  soon  as  Miss  Daniels  has  entirely  recov- 
ered from  her  illness  she  will  assume  the 
stellar  role  in  "  Contraband,"  the  Clarence 
Budington  Kelland  story,  which  was  orig- 
inally assigned  to  Miss  Ayres. 

Miss  Ayres  and  Mr.  Moreno  are  expected 
from  the  coast  in  a  few  days  to  start  work  in 
"  The  Exciters." 


Scenes  from  the  Fox  production,  "  Does  It  Pay?  "  with  Hope  Hampton  and  a  specially  selected  cast. 

Valentino  Contract  May  Be  Adjusted 

Paramount  Reported  Ready  to  Listen 
to  Overtures  Star  May  Have  to  Make 


Scenes  showing  Baby  Peggy  in  "  Carmen.  Jr.," 
Century  comedy,  a  Universal  release. 


A STATEMENT  appearing  in  last  Sun- 
day's New  York  World  and  purporting 
to  quote  an  unnamed  "  official "  of 
Famous  Players-Lasky  Corporation,  conveys 
the  impression  that  the  Paramount  organiza- 
tion is  in  a  receptive  state  of  mind  with  respect 
to  any  overtures  that  Rodolph  Valentino  may 
care  to  make  in  adjustment  of  their  differ- 
ences. When  Adolph  Zukor,  president  of 
Famous  Players-Lasky  Corporation,  was 
asked  to  comment  upon  the  New  York  World 
article  he  declared  that  the  statement  embod- 
ied in  the  interview  with  the  unknown 
"  official "  was  substantially  correct.  What 
action,  if  any,  Valentino  will  take  is  not 
known  at  time  of  going  to  press.  Arthur 
Butler  Graham,  attorney  for  Valentino,  when 
asked  early  in  the  week  for  his  comment  on 
the  World  article,  characterized  it  as  "  Fa- 
mous Players  propaganda." 

The  interview  with  the  Famous  Players- 
Lasky  "  official  "  is  quoted  by  the  New  York 
World  as  follows: 

"  We  stand  ready  now,  as  always,  to  give 
Mr.  Valentino  the  most  artistic  pictures  it  is 
possible  to  make.  We  are  still  holding  Alan 
Dwan,  who  is  ready  to  do  '  The  Spanish  Cava- 
lier,' the  script  for  which  was  prepared  at  Mr. 
Valentino's  request  by  Miss  June  Mathis.  His 
pictures  would  have  the  best  production  re- 
sources that  the  industry  affords,  he  could 
have  the  best  scenario  writers  and  directors 
available,  and  you  may  be  sure  we  would  give 
him  every  possible  co-operation.  As  to  his 
compensation,  we  always  have  been  and  are 
now  prepared  to  discuss  and  readjust  his  con- 
tract commensurate  with  his  present-day  pop- 
ularity, as  we  have  from  time  to  time  done 
with  other  artists.  All  we  ask  in  return  is 
his  honest  co-operation." 

The  New  York  World  also  intimated  that 
Famous  Players-Lasky  was  contemplating 
court  action  with  a  view  to  enjoin  Valentino 
from  dancing  in  Detroit.  Mr.  Zukor,  after 
stating  that  the  paragraph  quoted  above  re- 
flected substantiallv  Paramount's  stand  with 


respect  to  the  Valentino  controversy,  was 
further  requested  to  comment  upon  the 
World's  report  of  possible  injunction  pro- 
ceedings on  the  part  of  Paramount  against 
Valentino's  dancing  act  in  Detroit.  Mr. 
Zukor  said  he  had  no  comment  to  make  on 
this  phase  of  the  controversy,  as  this  was  a 
detail  of  the  company's  legal  department 
which  had  not  been  called  to  his  attention. 
Mr.  Graham,  Valentino's  counsel,  when 
queried  about  the  report  of  likely  injunction 
action  against  his  client,  replied  that  the  dis- 
pute was  not  based  on  matters  of  compensa- 
tion and  that  he  would  welcome  any  attempt 
to  penalize  Valentino  for  contempt  of  court 
as  the  World  article  suggested  might  be  tried. 


Lynde  Denig  Resigns  from 
Goldwyn  Publicity  Staff 

Lynde  Denig,  assistant  publicity  director  of 
Goldwyn  Pictures  Corporation,  has  resigned 
after  nearly  four  years  with  that  company, 
first  in  charge  of  trade  paper  publicity  and 
for  the  past  two  years  as  assistant  to  Howard 
Dietz,  director  of  advertising  and  publicity. 

Prior  to  his  connection  with  Goldwyn,  Mr. 
Denig  had  served  as  a  motion  picture  critic 
with  various  trade  publications. 

In  addition  to  his  work  in  the  advertising 
and  publicity  and  magazine  fields.  Mr.  Denig 
has  had  considerable  experience  in  editing  and 
titling  pictures.  It  is  understood  that  he  has 
been  commissioned  to  write  a  series  of  special 
articles  for  a  new  national  publication. 


Mayer  Purchases  "Why 
Men  Leave  Home" 

Louis  B.  Mayer  has  purchased  the  film 
rights  to  Avery  Hopwood's  "  Why  Men  Leave 
Home"  as  John  M.  Stahl's  next  vehicle. 
Work  will  begin  immediately  on  the  Mayer  lot. 


814 


Motion  Picture  News 


Rowland  Against  Cut  in  Admissions 

Says  Lowering  of  Production  and  Ex- 
hibition Standards  Will  Surely  Follow 


REDUCING  box  office  admissions  with  a 
view  to  increased  patronage  is  a  fallacy, 
according  to  Richard  A.  Rowland,  gen- 
eral manager  of  Associated  First  National 
Pictures.  A  cutting  in  price  as  a  solution  to 
poor  business  was  recommended  in  a  recent 
article  appearing  in  the  trade  press.  Mr. 
Rowland's  statement  in  refutation  was  occa- 
sioned by  the  appearance  of  this  article. 

The  theatre  patrons  are  ever  demanding 
better  pictures,  and  better  pictures  mean 
greater  outlay  of  money,  more  time  for  pro- 
duction and  greater  artistry,  says  Mr.  Row- 
land. Exhibition  standards  are  at  the  same 
time  being  constantly  raised  to  meet  critical 
tastes;  exceptional  pictures  are  being  given 
long  runs  and  "  securing  without  protest 
advanced  admission  prices."  A  widespread 
reduction  in  admission  prices  could  only  re- 
sult in  reducing  the  quality  of  productions  and 
destroying  the  prestige  of  the  screen  already 
gained  by  years  of  sincere  effort,  declares  the 
First  National  general  manager,  who  con- 
tinues :  • 

'  The  selling  price  of  a  theatre's  admission 
ticket  is  regulated  by  the  cost  of  production, 
plus  an  expectancy  of  profit  just  the  same  as 
any  other  commodity,  and  it  is  illogical  to 
expect  box  office  prices  to  b?  lowered  in  the 
face  of  continually  rising  costs  of  operation 
of  the  theatre." 

Mr.  Rowland  points  out  that  under  the 
improved  screen  standards  "  the  public  mind 
is  growing  in  appreciation  and  developing  in 
its  taste."  The  demand  for  better  pictures 
will  continue,  "  and  there  can  be  no  back- 
tracking," he  maintains.  Further,  "  it  is  un- 
likely that  theatre  patrons  would  accept  less 
in  service,  surroundings,  music  and  other  ele- 
ments that  go  into  a  complete  entertainment 
than  they  now  receive." 

"  It  is  possible  that  some  theatres  might 
benefit  by  a  reduction  in  admission  prices  from 
causes  that  are  purely  local,  but  it  is  danger- 
ous to  judge  an  entire  industry  by  such 
remote  examples,"   continues   Mr.  Rowland. 


"  One  theatre,  it  has  been  stated,  reduced  its 
admission  price  one-half  and  more  than  dou- 
bled its  attendance.  If  such  is  true  it  is  a 
remarkable  achievement,  but  it  is  possible  that 
other  elements  entered  into  the  increase  in 
business.  A  reduction  of  fifty  per  cent  in 
admission  px-iees  means  that  an  exhibitor  must 
double  Ids  attendance  to  feeure  the  same 
receipts,  and  if  he  is  to  increase  his  receipts, 
must  create  a  clientele  perhaps  three  times  as 
large  as  he  formerly  enjoyed.  Is  such  an 
achievement  possible  in  even  one  per  cent  of 
the  theatres  of  this  country?  Are  there  enough 
potential  patrons  in  your  neighborhood  to 
justify  such  a  gamble?  And  lastly,  what  is 
the  effect  on  competition? 

"  Theatre  patrons  do  not  come  out  of  thin 
air;  the  majority  of  them  must  be  pulled  from 
other  theatres,  and  as  a  result  your  competitor 
must  slash  his  prices  to  mee<  yours,  with  the 
result  that  soon  all  are  selling  admissions  at 
reduced  prices  while  the  new  flow  of  patrons 
that  have  brightened  your  doors  for  a  period 
gradually  drift  back  to  their  old  haunts,  and 
both  your  competitor  and  yourself  are  in  ex- 
actly the  same  position  you  were  before,  minus 
a  large  portion  of  your  gross  receipts." 

Mr.  Rowland  concludes  with  the  suggestion 
that  a  reduction  in  prices  for  less  desirable 
seats  might  achieve  good  results  without  for- 
feiture of  standards,  but  reiterates  that  a 
"  wholesale  slaughter  of  admission  prices  is 
a  dangerous  path  to  take." 


Tom  Moore,  Ann  Forrest 
In  Nigh 's  Second 

Lawrence  Weber  &  Bobby  North,  distribu- 
tors of  Will  Nigh's  productions  for  this  sea- 
son, received  word  from  the  independent 
director  that  Tom  Moore  and  Ann  Forrest 
had  been  cast  as  the  principals  of  Nigh's  sec- 
ond feature.  Both  stars  have  already  begun 
work  at  the  Metro  studios  in  New  York  City, 
where  the  new  picture  is  being  shot. 


Scenes   from   the    Paramount   picture,    "  The  World's 
Applause,"   Bebe   Daniels  and  Lewis  Stone,  in  lower 
illustration. 

Conrad  Nagel  Is  Signed  by 
Goldwyn  for  Long  Term 

Goldwyn  Pictures  Corporation  has  signed 
Conrad  Nagel  under  a  long-term  contract  to 
appear  in  featured  roles  in  a  number  of  its 
most  important  productions. 

For  the  past  three  years  he  has  been  playing 
featured  roles  under  the  Famous  Players- 
Lasky  banner.  His  screen  career  was  pre- 
ceded by  work  on  both  the  vaudeville  and  the 
dramatic  stage.  He  first  appeared  as  an  actor 
in  the  Des  Moines,  Iowa,  stock  company.  He 
next  went  into  vaudeville  for  six  months,  and 
then  played  on  Broadway  in  "  The  Natural 
Law."  He  next  appeared  in  the  role  of 
"  Youth "  in  the  Broadway  presentation  of 
"  Experience,"  and  after  two  seasons  in  New 
York  went  on  tour  with  Mary  Nash.  His  next 
role  was  opposite  Alice  Brady  in  "  Forever," 
and  it  was  at  this  time  that  he  became  inter- 
ested in  screen  work. 


Scenes  from   "  A  Dangerous  Game,"  the  current  Gladys  Walton  vehicle  released  by  Universal 


Irving  Thalberg1  s  Associa- 
tion with  Mayer  Verified 

Louis  B.  Mayer  this  week  confirmed  the 
report  that  Irving  G.  Thalberg  will  shortly  be- 
come a  member  of  his  organization. 

Mr.  Thalberg  tendered  his  resignation  as 
director-general  of  the  Universal  Pictures  Cor- 
poration several  days  ago  and  will  leave  Uni- 
versal City  on  February  15  to  become  an 
executive  at  the  Louis  B.  Mayer  studios.  His 
new  post  will  carry  with  it  the  title  of  vice- 
president,  and  will'  include  a  substantial  in- 
terest in  the  '  Mayer  company,  which  was 
donated  him  upon  the  signing  of  the  contract, 
it  is  stated. 


February  17,  1923 


815 


EXHIBITORS'     REPORTS     ON     NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 
Making  a  Man — 

Business  about  average.  Noth- 
ing exceptional  about  the  feature. 
(East.) 

Attendance  was  handicapped  by 
stormy  weather,  but  the  picture  did 
a  fair  business,  as  Jack  Holt  is 
popular  here.    (Middle  West.) 


Kick  In — 

This  met  with  favor.  General 
appeal  seemed  to  have  been  good. 
Drew  from  all  types  of  audiences. 
Business  increased  toward  the  end 
of  the  week.    (Middle  West.) 


Our  patrons  liked  this  one.  Busi- 
ness good  during  its  run.  (Middle 
West.) 

One  of  the  best  pictures  here  this 
season.  Good  box  office  value. 
(Middle  West.) 


The  World's  Applause — 

Fine  picture ;  drew  the  crowds  in 
face  of  big  opposition.  (Middle 
West.) 


Good  picture,  from  box  office  an- 
gle of  drawing  them  in,  but  not  one 
that  advertises  itself  one  patron  to 
another.  Fell  off  latter  part  of 
week.  (West.) 


Java  Head — 

Very  high  class  picture  with 
novel  story.  Well  acted,  direc- 
tion and  photography  exceptionally 
good.  Business  heavy.  (Middle 
West.) 


My  American  Wife — 

A  splendid  entertainment,  in 
which  Miss  Swanson  and  Moreno 
rise  to  new  heights.  Drew  excel- 
lently.   (Middle  West.) 


FIRST  NATIONAL 
The  Stranger  s  Banquet — 

One  of  the  season's  big  pictures. 
No  mistake  in  booking  it.  Fine 
receipts.    (Middle  West.) 


Alias  Julius  Caesar — 

Ray  fans  not  plentiful  any  more. 
Those  who  came  kicked.  (West.) 


Fury — 

A  very  good  picture.  My  patrons 
liked  it.    (Middle  West.) 


The  Voice  from  the  Minaret — 

Broke  the  house  records  for  this 
season.  A  lockout  almost  every 
night.  All  this  in  spite  of  adverse 
criticisms  in  the  newspapers.  This 
combination  of  stars  cannot  be  beat. 
(Middle  WestJ 


Did  big  business  and  pleased  two 
sets  of  "  fans."  Great  combina- 
tion. (West.) 


Hand  draun  "  Beautiful  and  Damned"  ad  run  in  St.  Louis  newspapers  by  the 
West  End  Lyric  and  Capitol  theatres 


The  Cave  Girl — 

Cannot  highly  recommend 
(West.) 


it. 


METRO 

Hearts  jflame — 

A  fair  melodrama  that  drew 
moderately  well.  It's  all  right  for 
its  kind,  but  doesn't  appeal  to  the 
vast  majority.    (Middle  West.) 


UNITED  ARTISTS 
Tess  o'  the  Storm  Country — 

The  first  audiences  were  cautious 
about  this,  seemed  to  have  the  idea 
that  they  had  seen  it  before.  But 
the  crowds  for  the  week  were  al- 
together satisfactory.  Business  was 
fine;  a  fine  picture  that  advertised 
itself.    (Middle  West.) 


All  the  Brothers  Were 
Valiant — 

Fine  picture.  Interesting  because 
it  deals  with  elemental  emotions. 
Business  wasn't  bad,  but  it  was 
nothing  to  boast  of.  (Middle 
West.) 


Douglas  Fairbanks  in  Robin 
Hood- 
Holding  its  own  on  longest  run 
in  history  of  this  theatre.  (West.) 


One  Exciting  Night — 

Good  picture;  seemed  to  please 
audiences.  Drew  well.  (Middle 
West.) 


Trifling  Women — 

This  feature  has  high  entertain- 
ment value  and  our  patrons  liked  it. 
Played  to  good  business.  (Middle 
West.) 


Did  a  good  business  at  the  begin- 
ning of  the  week,  but  the  attend- 
ance fell  off,  due  to  bad  weather. 
(Middle  West.) 


Business  just  fair  on  this  one. 
Patrons  not  so  enthusiastic  over 
the  story.  (East.) 


Quincy  Adams  Sawyer — 

A  melodrama  with  a  lot  of  kick 
and  plenty  of  thrills;  went  over  big. 


UNIVERSAL 
One  Wonderful  Night — 

Went  very  well  throughout 
week's  run.  Should  please  any- 
where. (Southwest.) 


Peg  o'  My  Heart — 

Started  a  run  of  success  for  a 
theatre  that  has  not  been  maintain- 
ing the  highest  box  office  receipts. 
There  were  lock-outs  for  both 
matinee  and  evening  performances 
and  finished  strong  at  the  end  of 
the  week.    (Middle  West.) 


The  Scarlet  Car — 

An  entertaining  feature  which 
did  not  attract  average  business. 
Stiff  competition  to  blame.  (East.) 


The  Black  Bag — 

Good  little  mystery  picture. 
Seemed  to  take  well.  Good  for 
any  program  house.  (Middle 
West.) 


The  Flirt — 

Played  to  good  houses  for  a 
week's  run.    (Middle  West.) 


Rawlinson  popular  here;  did  well 
with  it.  (West.) 


The  Kentucky  Derby — 

Just  like  all  others  of  this  type, 
no  better  and  no  worse.  Business 
fell  off.    (Middle  West.) 


GOLDWYN 

Broken  Chains — 

Business  was  good.  The  contest 
in  which  this  was  winner  was  near 
enough  to  have  some  effect  on  busi- 
ness, it  is  to  be  supposed.  Week 
averaged  well.    (Middle  West.) 


The  Christian — 

Playing  at  two  theatres  and  doing 
capacity  at  both.  A  wonderful  pic- 
ture. (West.) 


FOX 

Lights  of  New  York — 

In  every  way  desirable.  Pleased 
generally  and  drew  them  in.  (South 

West.) 


Nero — 

Excellent  costume  picture ;  played 
to  big  business.    (Middle  West.) 


The  Yosemite  Trail — 

An  attractively  mounted  western 
that  proved  just  the  thing  for  pa- 
trons of  this  house.  With  a  strong 
supplementary  bill,  box  office  smiled 
all  week.  (East.) 


WARNER  BROTHERS 

The  Beautiful  and  Damned — 

A  fair  sort  of  picture,  but  cannot 
be  classed  with  season's  top  notch- 
ers.   Did  very  well  with  it.  (Middle 

West.) 


AL  LICHTMAN  CORP. 

Shadoivs — 

An  average  attendance  for  the 
week.    (Middle  West.) 


STATE  RIGHTS 

Flesh  and  Blood — 

In  combination  with  a  good 
vaudeville  bill,  this  picture  played 
to  immense  crowds.  Lon  Chancy 
has  a  big  following,  who  are  inter- 
ested in  his  work.  This  picture  was 
considered  especially  well  suited  to 
him.    (Middle  West.) 


I  Am  the  Law — 

This  was  the  feature  that  marked 
the  passing  of  this  house.  Con- 
tinual publication  of  fact  that  house 
would  be  closed,  hurt  business.  Re- 
ceipts way  off.  (East.) 


816 


Motion  Picture  News 


PROGRAMS     FOR    THE    WEEK   OF    FEBRUARY  4TH 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 

Capitol  Theatre — 

Overture  —  "  Robin  Hood  "  —  De 
Koven  —  Capital  Grand  Or- 
chestra. 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood— United  Artists- 
Second  week. 

Rivoli  Theatre — 

Overture  —  "  Mignon  ."  —  Riesen- 
feld's  Classical  Jazz — Rivoli 
Orchestra. 

Current  Events — Rivoli  Pictorial. 

Specialty—"  In  Crinoline  Time," 
vocal  and  dancing. 

Feature — Java   Head — Paramount. 

Novelty — The  Serova  Dancers. 

Comedy — Dog  Sense. 

Recessional — Organ. 

Rialto  Theatre- 
Overture  —  "  William  Tell  " — Ries- 
enfeld's  Classical  Jazz,  Rialto 
Orchestra. 

Vocal — "At  the  Barn  Door,"  male 
quartette  and  harmonica  ac- 
companiment. 

Feature — Hearts  Aflame — Metro. 

Specialty  —  Pizzicati  -  Djiski, 
danseuse. 

Cartoon — Reunion — Inkwell  Com- 
edy. 

Criterion  Theatre — 

Feature — Poor  Men's  Wives — Al 
Lichtman  Corp. — Third  week. 

Lyric  Theatre — - 

Feature  —  Hunting  Big  Game  in 
Africa — Indefinitely. 

Cameo  Theatre — 
.  Overture — "  The  Bohemian  Girl  " — 
Cameo  Concert  Orchestra. 

Current  Events — Cameo  News  Pic- 
torial. 

Cartoon — Aesop's  Fables. 

A  PRODUCTION  TOO  STUPENDOUS 
FOR  THE  IVpr-INATiON"  3  "* 


ft  -  •  *  -  r  *»»^*tt**» 


C^When  YOU  Say  "Gimme 

At  the  Box  Office 

V*o  cm  4*x*J  m  «p  (tti*— runH  b*  art**  to  entertainment  PLC'S1  For  txra  »  &•  mm 
dappa  eoaeth  of  -odded  hi*  that  Rupert  Hjjjm  »VW  cralod  for  roui  delishr.  Hiutwadi 
■riU  "rejjww"  unbemnded  flee  mi  m*ar  fwaiiur.  "toodvjig"  fi^utm-m  Wra  *nll  den*-  ua- 
teJd  tnusaatta  oil  of  Helens  Qudxxk'i  hou»etio!d  crunic  for  u  equal  djYUion  of  tha  »poik" 
Obcr        mpohe  Lc-iry — or.  c*tu  betta.  thu  4 uraaan/ 

COLDWYN  -pwxzi&r 

cARUpert  Hughes  Picture 


j''  musical  oi-oanltiUon  tn*ti  ■  j 
paaJUvaiy  0</*"J  c«WIW  —  W 
THEY    SATI5.PT  I      Aft»r    you're  , 


PROGRAM 

•aHem.an  Olri  Ovartura"  .  Bai 
=  -.^o.   Jams* 

»■■■■  >frwf   •/   Mr.    £  - 

C*>oc*n»  t  4,  7  «nd  9  p.  o 


B-atcoM  to  jo i  Jm  life  by  tfIJa  :j- 

HELENE  CHADWICK, 
GASTON  GLASS, 
ELEANOR  BOARDMAN, 
H.  B.  WALTHALL, 
KATE  LESTER. 

SPECIAL  COMEDY  FEATURE 

CoL  Heeza- Liar's 

TREASURE  ISLAND 


The  California  theatre,  Los  Angeles, 
Specialty — Xylophone  solo. 
Corned  y — The     Champeen — Our 
Gang. 

Feature  —  The   Bohemian  Girl  — 

American  Releasing  Corp. 
Mark-Strand  Theatre — 

Overture  —  Scene  Fantastique  — 
"  Phaeton,"  "  The  Swan  " — 
Strand  Symphony  Orchestra. 

Novelty — Here  and  There. 

Special — Russian  Frolic — A  Rus- 
sian Folk  Dance. 

Current  Events — Mark  Strand  Top- 
ical Review. 

Prologue  —  Vocal,  "  Desert  Love 
Song." 

Feature  —  The  Voice  from  the 
Minaret — Norma  Talmadge — 
First  National. 

Cartoon — Col.  Heeza  Liar's  Treas- 
ure Island. 

BROOKLYN 

Mark-Strand  Theatre — 

Overture — "  Modernizing  the 
Classics  " — Orchestra. 

Vocal — "Call  Me  by  Wireless," 
duet ;  the  invocation  from  Rob- 
ert the  Devil — solo. 

Current  Events  —  Mark  -  Strand 
Topical  Review. 

Feature  —  The  Dangerous  Age  — 
First  National. 

Comedy — The  Champeen. 

Next  Week — The  Voice  from  the 
Minaret. 


Opening  ad  for  "  The  Town  That  For- 
got Qod"  at  the  Fom  Wathingtan  the- 
atre, Detroit 


LOS  ANGELES  

Hill  Street  Theatre — 

Current  Events  — i  International 
News. 

Serial — Last  Chapter  of  "In  the 
Days  of  Buffalo  Bill." 

Feature — Youth  Must  Have  Love 
— Fox. 


uved  this  opening  ad  for  "G-imme" 
Novelty — Peerless  Animal  Comedy 
Cartoon — Aesop's  Fable. 
Six  acts  of  vaudeville. 
Grauman's  Theatre — 
Feature  —  The  Third  Alarm  — 

F.B.O. — Second  week. 
Pantages  Theatre — 
Feature — Conquering   the  Woman 

— Florence  Vidor — Asso.  Exhib. 
Metropolitan  Theatre — 
Overture  —   Second  Hungarian 

Rhapsody. 
Current  Events — Pathe  News. 
Music — Organ. 
Specialty — Dance  Team. 
Cartoon — Felix  Comes  Back. 
Added   Attraction— Wright  Ballet 

of  twenty-five  people,  Pennsyl- 
vania's Jazz  Band. 
Feature — Back  Home  and  Broke — ■ 

Thomas'   Meighan — Paramount 
Grauman's  Rialto  Theatre — 
Overture — Medley. 
Current  Events — Pathe  News. 
Music — Organ  Solo. 
Feature — Adam's  Rib — Paramount. 
Recessional — Organ. 
California  Theatre — 
Feature — The   Christian — Goldwyn 

— Second  week. 
Miller's  Theatre- 
Feature  —  Also    Showing  The 

Christian  in  conjunction  with 

California  Theatre. 
Grauman's   Hollywood  Egyp- 
tian Theatre — 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood — United  Artists 
— Sixteenth  Week. 

Kin  em  a  Theatre — 

Feature— The  Hottentot  —  First 
National — Second  Week. 

Mission  Theatre — 

Feature — Suzanna  —  Mabel  Nor- 
mand— Allied  P.  &  D.— Sev- 
enth Week. 


Loew's  Theatre — 

Overture  —  Crinoline  Days  — 
Organ. 

Current  Events  —  International 
News. 

Specialty  —  Max  Fisher's  Jazz 
Band — Something  Old,  Some- 
thing New. 

Scenic — Bird  Dogs  Afield. 

Prologue  —  Ernest  Belcher  Ballet 
of  ten  people  in  Fantasy  titled 
The  Dream  Birds,  featuring 
Rose  Perfect. 

Feature — The  World's  Applause — 
Bebe   Daniels — Paramount. 

Recessional — Organ. 

Next  Week  —  All  the  Brothers 
Were  Valiant. 

Symphony  Theatre — 

Overture — Symphony  Orchestra. 

Current   Events — Fox  News. 

Added  Attraction— Hearts  of  Oak 
■ — Two  Reel  Drama. 

Feature  —  The  Blacksmith — Buster 
Keaton — First  National. 

Novelty — The  Leather  Pushers — 
Third  Round — The  Chickasha 
Bone  Crusher. 

CHICAGO 

Chicago  Theatre- — 

Overture — "  Gems    from  Viennese 

Operettas." 
Scenic. 

Specialty—"  Humoresque." 

Novelty — Topics  of  the  Day. 

Music  —  Organ  Solo — "Schubert's 
Serenade." 

Specialty — Lilies  of  the  Field. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge. 

Comedy — The  Counter  Jumper, 
Larry  Semon. 

Coming  Feature — Mighty  Lak'  a 
Rose. 


Type  and  press  book  cuts  made  up  this 
"Brawn  of  the  North"  ad  used  by  the 
Cozy,  Topeka,  Kan. 


February  17,  1  9  2  3 


817 


GRAU  MAN'S 
METROPOLITAN 
THEATRE 

Sbo*  P\ace  d  Tte  Vvbrld 
m  history  Scnh  Start  s  Kill 


1 


Gloria  Swaiison 


"MyAmetkanWe' 

<tM(i  Antonio  Moreno 


Unusual  border  effect  in  "My  Ameri- 
can   Wife "    ad    run    by  Qrauman'8 
Metropolitan  theatre,  Los  Angeles 

Tivoli  Theatre — 

Overture — "  Light  Cavalry." 
Scenic. 

Specialty — Harp  Quartette. 

Current  Events — News  Weekly. 

Music — Organ  Solo — "  Open  Your 
Arms  Alabamy." 

Novelty — Topics  of  the  Day. 

Specialty — My  Lady's  Fan. 

Feature — Fury,  Richard  Barthel- 
mess — First  National. 

Next  Week — Voice  from  the  Min- 
aret. 

Riviera  Theatre — 

Overture—"  Mignon." 
Novelty — Topics  of  the  Day. 
Specialty — "  Whistling." 
Scenic. 

Current  Events — News  Weekly. 
Specialty — Coral  and  Jade. 
Feature — Fury,    Richard  Barthel- 

mess — First  National. 
Comedy. 

Next  Week — Voice  from  the  Min- 
aret. 

McVicker's  Theatre — 

Overture—"  II  Guarany." 
Novelty — Literary'  Digest. 
Specialty — Violin  Solo  by  Gretchen 
Cox. 

Music — Organ  Solo—"  Love's  Old 
Sweet  Song." 

Specialty — Memories  of  the  Dance. 

Comedy — A  Lady's  Man,  Bull  Mon- 
tana. 

Feature  —  Racing  Hearts  —  Para- 
mount. 

Next  Week — Adam  and  Eva. 
Roosevelt  Theatre — 

Feature — Robin     Hood,  Douglas 

Fairbanks — Third  week. 
Woodlawn  Theatre — 
Overture — "  The  Fortune  Teller.'* 
Current  Events — Woodlawn  News 

and  Views. 
Novelty — Literary  Digest. 
Music—Organ  Solo —  Carolina  in 

the  Morning." 
Comedy — The  Spirit  of  23. 
Specialty— Cornet    Solo — "  O  Sole 

Mio." 

Feature — Making  a  Man,  Jack  Holt 

— Paramount. 
Next    Week — Back     Home  and 

Broke. 

Randolph  Theatre — 

Current  Events  — ■  International 
News. 

Novelty — Mirror  No.  4. 
Feature — Notoriety — S.  R. 
Next  Week — The  Flame  of  Life 
and  Peg  of  the  Movies. 


BUFFALO 


Music — Organ  Recital,  "  The  Caliph 
of  Bagdad." 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge  —  First 
National. 

Comedy  —  The  Counter  Jumper, 
Larry  Semon. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week — My  American  Wife. 
Lafayette  Square  Theatre — 
Overture — "  The  O'Brien  Girl." 
Music — Organ  recital. 
Current  Events — Fox  News. 
Feature    —    Alias    Julius  Caesar, 

Charles  Ray — First  National. 
Comedy — "  Snub  "  Pollard. 
Next  Week — Thorns  and  Orange 

Blossoms. 

Loew's  State  Theatre — 

Overture — Medley  of  Popular  Airs. 
Current  Events — Pathe  News. 


Shea's  Hippodrome — 

Overture — '  Mignon." 

Prologue — Introducing  local  talent. 


"Fury"  ad,   irith   strong   black  and 
xchite  effects,  prepared  by  the  Kinema 
theatre,  Los  Angeles 

Feature  —  Anna   Ascends,  Alice 

Brady — Paramount. 
Cartoon — Mutt  and  Jeff. 
Next  Week — Broken  Chains — Gold- 

wyn. 

New  Olympic  Theatre — 

Overture — Selections  from  "  Rigo- 
letto." 

Current  Events  —  International 
News. 

Feature — Power  of  a  Lie — S.  R. 
Comedy — Home  Plate,  Lee  Moran. 
Added   Attraction   —   He  Raised 

Kane— Leather  Pusher  story. 
Shea's  North  Park  Theatre- 
Feature — Kick  In — Paramount. 
Comedy  —  The  Haunted  House — 

Sunshine. 
Next  Week — Trifling  Women. 

Palace  Theatre — 

Feature  —  No    Trespassing  —  Hod- 
kinson. 


WASHINGTON 

Crandall's  Metropolitan — 

Overture — "  Norma." 
Vocal  Interlude  —  Kashmiri  Love 
Song. 

Current  Events — Pathe  News. 

Comed> — No  Luck. 

Feature — The  Voice  from  the  Min- 
aret— Norma  Talmadge — First 
National. 

Next  Week — Minnie. 

Moore's  Rialto — 

Overture — An  Operatic  Nightmare. 
Current  Events — Fox  News. 
Comedy. 

Feature  —  The  Beautiful  and 
Damned — Warner  Brothers. 


Next  Week — Ebb  Tide. 
Loew's  Columbia — 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood.  Fourth  week, 
continued. 

Next  Week — One  Exciting  Night. 

Loew's  Palace — ■ 

Overture  —  The  Awakening  of  the 
Lion. 

Current  Events — Pathe  News. 

Comedy — A  Tough  Winter. 

Feature  —  All  the  Brothers  were 
Valiant — Metro. 

Next  Week — A  Daughter  of  Lux- 
ury— Paramount. 

PHILADELPHIA 

Stanley  Theatre — 

Overture  —   "Second  Hungarian 

Rhapsody"- — Liszt. 
Current   Events — Pathe    News  — 

Fox  News. 
Novelty — Topics  of  the  Day. 
Added   Attraction   —   This  Wife 

Business. 
Feature — The   Hottentot  —  First 

National. 

Next  Week  —  The  World's  Ap- 
plause. 


REGINALD  DENNY 

Tmm  <Um  our 
mm  UAjm  ruww 


CLYDE  COOK 
""LAZY  BONES'* 


SOME  SHOW.  HUH?  GET  IN  EARLY. 


SYMPHONY 


The  Symphony  theatre,  Los  Angeles, 
ran  this  ad  for  •'  Without  Compromise  " 

Stanton  Theatre — 

Feature — Douglas  Fairbanks  in 
Robin  Hood — United  Artists — 
Indefinite  engagement. 

Karlton  Theatre — 

Current  Events  —  Kinograms'  — 

Pathe  News. 
Comedy — Fruits  of  Faith  —  Will 

Rogers. 

Feature — Dr.  Jack,  Harold  Llovd 
—Pathe. 

Next  Week  —  The  Town  that 
Forgot  God. 

Palace  Theatre — 

Current  Events — Pathe  News. 
Novelty — Topics  of  the  Day. 
Cartoon — Felix  Lends  a  Hand. 
Comedy — Casey  Jones,  Jr. 
Feature  —  Dark  Secrets— Dorothy 

Dalton — Paramount. 
Next  Week — One  Exciting  Night. 


Arcadia  Theatre — 

Current    Events — Pathe   News  — 

Movie  Chats. 
Comedy — Casey  Jones,  Jr. 
Feature — Drums  of  Fate  —  Mary 

Miles    Minter — Paramount. 
Next     Week  —   Conquering  the 

Woman. 

Capitol  Theatre — 

Current  Events' — Kinograms. 
Comedy  —  5:15     and  Jumping 
Beans. 

Feature — The  World's  a  Stage — 
S.  R. 

Next  Week — Kick  In. 
Regent  Theatre — 
Novelty — Xearing  the  End. 
Comedy — Rides  and  Slides. 
Feature  —  The  Sea  Lion — Hobart 

Bosworth — First  National. 
Next    Week  —  A    Question  of 

Honor. 

Victoria  Theatre — 

Current  Events — Pathe  News. 
Comedy — Fruits     of     Faith — Will 
Rogers. 

Feature — Dr.    Tack,   Harold  Lloyd 

—Pathe. 
Next  Week — Fun-. 

Aldine  Theatre — 

Current  Events — Pathe  Review — 

International  News. 
Novelty — Fun  from  the  Press. 
Comedy — Wanted,  a  Story. 
Feature  —  Thorns'    and  Orange 

Blossoms — Al  Lichtman. 
Next  W  eek— Making  a  Man. 

ATLANTA 

Howard  Theatre —  . 

Overture  —  Hungarian  Rhap- 
sody," Howard  Orchestra, 
under  direction  Enrico  Leide 
and  Lloyd  Bemus. 

Current  Events — Pathe  News. 

Vocal — "Gypsy  Love  Song."  bar- 
itone solo. 


A  told  Mcdar  VWr  Amon^ 
Tliia  Seasons  tMsfk*  Hits. 

WESLEY 

(FRECKLES) 

BARRY 

Marie  rVevwt.JadcrMMl 


otorr  choclcful  <_ 
cot&ftil  acbcm.Uirtf. 
patho*  adventure  zrd  \ 
cpArldingc 


Nov  Shoving 


HEROES 

OF  THE 

STREET 

~A  pKolopiay  thai,  marled 
an  important  nAleatone 
i  a  "  Freckles*  career. 


ftsTOFTHE 
STORfl  COUNTRY 


1  nunranee 
n  Country 

LOUISE  FAZENEA 
Hftrry  Gribboiw 


"TCa-Try  '^tTC^tr  and  AuJ 

Symphony^  Players. 

J  OH  NSON  AT  THE  CmOAN 


Ml 


Pen  and  ink  art  ad  for  "  Heroes  of  the 
Street"  employed  by  the  Rialto  the- 
atre, Omaha 


818 


Motion  Picture  News 


Feature — Gloria  Swanson  in  My 
American  Wife — Paramount. 

Metropolitan  Theatre — 

Overture — "A  Song  of  India"  — 
Metropolitan  Symphony  Or- 
chestra. 

Current  Events — Kinograms. 

Novelty  — ■  Literary  Digest's  Fun 
from  the  Press. 

Feature  —  The  Voice  from  the 
Minaret — Norma  Talmadge. 

Rialto  Theatre — 

Overture — Rialto  Melody  Artists. 
Current    Events  —  International 
News. 

Vocal  —  Jeanne  Henson  singing 

"Smilin'  Through." 
Feature — Dark  Secrets. 


sr.  louis 


Missouri  Theatre — 

Overture — Missouri  Symphony  or- 
chestra. 

Current    Events — Missouri  News 

and  Views. 
Novelty — Fun  from  the  Press. 
Music — Organ  solo — Stuart  Barrie 

in  "A  Trip  Thru  the  Wur- 

litzer." 

Added  Attraction — Alexander  Ou- 
mansky  and  his  Capitol  Thea- 
tre, N.  Y.,  Ballet  Corps. 

Comedy— The  Ropin'  Fool,  Will 
Rogers. 

Feature— The    World's  Applause, 

Bebe  Daniels — Paramount. 
Grand    Central,    West  End 
Lyric  and  Capitol — 

Overture — "  Echoes  from  the  Met- 
ropolitan Opera." 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day. 

The  Oriole  Terrace  Brunswick  or- 
chestra in  selections. 

Music — Organ  solo. 

Comedy — Jimmy  Adams. 

Feature — Oliver  Twist,  Jackie  Coo- 
gan. 

Delmonte  Theatre — 

Overture— Humfeld's  Delmonte  or- 
chestra. 

Current  Events — News  and  Views. 
Novelties — Fun    from    the  Press, 
Screen  Snapshots. 


ALL  THIS  WEEK 

DOUGLAS 
MacLEAN 

STAR  OF  "THE  HOTTENTOT" 
In  a  Merry  Hotel  Mixup  with  a  Thou- 
sand Rooms  and  a  Thousand  Laughs 

He  Couldn't  Win  the  Girl  Vn- 
lit  She  Saw  Him  in  Action  as 
a  BelHwp  —  Then  He  Won! 


(More  Laufha  'Ilia*  a  Bellboy  Hu  Mutton  ' 
,  THE  POUR  SEASONS" 


llellboy  13"  ad  run  by  the  Garden 
theatre,  Dcs  Moines 


Specialty  —  Ethel  Gilmore  and 

Dancing  Models. 
Feature — The      Ruling  Passion, 

George  Arliss — United  Artists. 

Fox  Liberty  Theatre — 

Overture — Liberty  concert  orches- 
tra. 

Current  Events — Fox  News  and 
Views — Educational. 

Cartoon — Mutt  and  Jeff. 

Comedy — The  5:15. 

Comedy — The  Bank,  Charles  Chap- 
lin. 

Feature — The  Face  on  the  Bar 
Room  Floor — Fox. 

Rivoli  Theatre — 

Overture. 

Current  Events  —  International 
News. 

Novelty — Fun  from  the  Press. 

Comedy — Century. 

Added  Attraction — Round  Five 
New  Leather  Pushers — Strike 
Father,  Strike  Son. 

Feature — The  Ghost  Patrol — Uni- 
versal. 

Recessional — Organ. 

Columbia  Theatre — 

Overture — Orchestra. 
Current  Events — News  and  Views. 
Novelty — Fox  Educational. 
Cartoon — Mutt  and  Jeff. 
Comedy — Sunshine — The  5:15. 
Serial — Third     episode  Plunder, 

Pearl  White. 
Feature — Grey  Dawn — Hodkinson. 
Also  five  acts  of  vaudeville. 

SAN  FRANCISCO 

Granada  Theatre — 

Overture — "  Coronation  March  " 
and  "  Swanee  Smiles  " — Organ. 

Current  Events  —  Granada  News 
Film. 

Comedy — Casey  Jones,  Jr. 
Novelty — Selections     from  Pathe 
Review. 

Specialty — Songs  of  Yesterday. 
Added   Attraction — Seven  Special 

Musical   Numbers — Offered  by 

Orchestra. 
Novelty — Fun  from  the  Press. 
Feature — A  Front  Page  Story  — 

Vitagraph. 

California  Theatre — 

Overture — Orchestra. 

Current  Events — News  Weeklies. 

Comedy — No  Luck. 

Specialty — Band  —  Offering  three 
special  numbers  by  Orchestra, 
two  vocal  [selections,  an  ac- 
cordion solo  and  "Aggravatin' 
Papa." 

Feature — Making  a  Man  —  Jack 

Holt — Paramount. 
Recessional — Organ. 

Loew's  Warfield  Theatre — 

Overture — II  Guarny — -Orchestra. 
Current  Events — Minute  Views. 
Novelty— WarfieM   Bulletin— Graf 

Screen  Contest  —  Paragraphs 

from  Press. 
A    Musical    Interpolation — Beauty 

Land. 

Cartoon — The  Wishing  Duck. 

Added  Attraction— At  the  Planta- 
tion Plant  with  a  band  playing 
a  ballad,  violin  solo,  novelty 
dance. 

Feature — All   the   Brothers  Were 

Valiant — Metro. 
Next  Week — Thorns  and  Orange 

Blossoms. 

Tivoli  Theatre — 

Overture — Three  o'Clock  in  the 
Morning — Orchestra  with  a 
Prizma  Reel. 

Current  Events — News  Weeklies. 

Comedy — Maw  and  Paw. 


Feature — "The  Voice  from  the 
Minaret" — Norma  Talmadge, 
First  National. 

Recessional — Organ. 

New  Portola  Theatre — 

Overture — Special  Music. 
Current  Events — News  Weeklies. 
Specialty  —  The  New  Plantation 
Dance. 

Feature — One   Exciting   Night — D. 

W.  Griffith— United  Artists. 
Recessional — Organ. 

Strand  Theatre — 

Overture — Gino  Severi. 

NEW  PROGRAM  TODAY! 

s 


CLEO  MADISON 
EDITH  ROBERTS 
EDWARD  BURNS 
MYRTLE  ST  EDM  AN 


ji  of  lortf,  and  ra*r- 
o  old  far  night  Hfej 

at  happens  (o  him7 


POSITIVELY  THE 
MOST  SENSA- 
TIONAL PICTURE 
SHOWN  HERE  IN 
WEEKS  1 


Four-column  "  Dangerous  Age  "  ad  for 
the  opening  at  the  Liberty  theatre, 
Seattle 

Prologue — Orchestra  and  Spanish 
Dance. 

Feature — Suzanna  — ■  Mabel  Nor- 

mand— Allied  P.  &  D. 
Recessional — Organ. 

CINCINNATI 

Walnut  Theatre — 

Overture — Walnut  Orchestra. 
Current   Events — Pathe  News. 
Novelty  —  Topics  of  the  Day — 
Pathe. 

Cartoon — Aesop's  Fables. 

Feature — The  Voice  from  the  Min- 
aret — ■  Norma  Talmadge  — 
First  National. 

Strand  Theatre — 

Overture — Strand  Orchestra. 
Feature — When   Khighthood  Was 

in  Flower  —  Marion  Davies  — 

Paramount. 
Gifts  Theatre — 
Overture — Gifts  Orchestra. 
Feature — One   Exciting  Night — D. 

W.  Griffith— U.  A. 
Next  Week — Same. 

Capitol  Theatre — 

Overture — Capitol  Orchestra. 
Current  Events' — Capitol  News. 
Feature — Fury  —  Richard  Barthel- 

mes's — First  National. 
Next  Week — My  American  Wife. 

SEATTLE 

Coliseum  Theatre — 

Overture  —  Selections  from  "  Her 
Regiment." 

Current  Events— Pathe  and  Kino- 
grams. 

Novelty — Fun  from  the  Press. 

Cartoon— Felix  Lends  a  Hand. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge — First 
National. 

Recessional — Organ. 


!  AKKJNGTON-S  DeBchms  Touches 
of  Humor  Sparkle  Throughout  the  Pro- 
duction and  the  Brilliant  Performance 
of  Sath  Start  at  Eileen  Percy,  Helen 
Jerome  Eddy,  George  Nichols  and 
"Buddy"  Messenger,  Is  Assurance  of  an 
Unforgettable  Hoar. 

STARTING  TODAY 

^  RANDOLPH 

STATE   AT  RA(VOC>L& 


J  E  VV  E  L 


Novel  advertising  on  "  The  Flirt  "  used 
by  the  Randolph  theatre,  Chicago 

Columbia  Theatre — 

Overture—"  Girls  of  Baden "  and 

"  Without  You." 
Current  Events  —  International 

News. 

Novelty — Topics  of  the  Day. 

Added  Attraction  —  Leather  Push- 
ers, When  Kane  Met  Abel. 

Specialty—"  Song  of  the  Lark,"  or- 
chestra accompaniment. 

Feature— The  Scarlet  Car— Univer- 
sal. 

Recessional — Organ. 
Next  Week— The  Flame  of  Life. 
Strand  Theatre — 
Overture — Medley  of  Popular  Airs. 
Current  Events — Kinograms. 
Scenic — Pathe  Review. 
Comedy — Day  Dreams. 
Vocal — "  You  Belong  to  Somebody 
Else." 

Feature  —  Alias  Julius  Caesar, 
Charles  Ray — First  National. 

Recessional — Organ. 

Next  Week— The  Stranger's  Ban- 
quet. 

Blue  Mouse  Theatre — 

Overture — Orchestra. 

Current  Events — Fox  News. 

Specialty — Seventh  and  Eighth  Se- 
ries Singer  Popularity  Contest. 

Feature — Nero — Fox. 

Recessional — Organ. 

Next  Week — Just  Tony. 

l  iberty  Theatre — 

Feature — Dr.  Jack,  Harold  Lloyd — 
Pathe.    Fourth  Week. 

Winter  Garden  Theatre — 

Overture — Orchestra. 

Current  Events  —  International 
News. 

Novelty — Fun  from  the  Press. 

Comedy— Love's  Outcast. 

Feature  —  The    Cave   Girl  —  Asso. 

Exhibitors. 
Recessional — Organ. 
Next  Week — His  Wife's  Husband. 


DALLAS 


Palace  Theatre — 
Overture — Palace  Orchestra. 
Current  Events — Palace  News. 
Scenic — Palace  Tours. 
Cartoon — Aesop's  Fables. 
Prologue — The  Music  Box — Musi- 
cal selections. 
Feature — Kick  In — Paramount. 
Comedy — Blazes. 

Old  Mill  Theatre- 
Overture — Old  Mill  Orchestra. 
Comedy — It  Was  Ever  Thus. 
Specialty — Homesick,  solo,  assisted 

by  Old  Mill  Melody  Men. 
Feature  —  The   Third   Alarm  —  F. 

B.  O. 


February  17,  192 3 


819 


Melba  Theatre — 

Atmospheric  Prologue  —  Special 
Setting. 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood— United  Artists- 
Second  Week. 


DETROIT 


Adams  Theatre — 

Overture — Orchestra. 
Current  Events — Local  News. 
Specialty  —  Loos  Brothers,  Vocal- 
ists. 

Feature  —  My  American  Wife, 
Gloria  Swanson — Paramount. 

Recessional — Organ. 

Broadway-Strand  Theatre — 

Overture  —  "  Suez "  and  Medley, 
Orchestra. 

Feature — One  Exciting  Night,  D. 
W.  Griffith— United  Artists. 

Recessional — Organ. 

Capitol  Theatre — 

Overture — Orchestra. 

Current  Events — Pathe  News. 

Prologue — Vocal  and  Ballet. 

Feature— The  Voice  from  the  Min- 
aret, Norma  Talmadge— First 
National. 

Recessional — Organ. 

Next  Week  —  The  Beautiful  and 
Damned. 

Fox  Washington  Theatre — 

Feature— The  Town  that  God  For- 
got—Fox—Second Week. 

Madison  Theatre — 

Overture — Orchestra. 

Current  Events — Pathe  News. 

Specialty  —  Sammy  Stewart  and 
Ten  Knights  of  Syncopation. 

Feature  —  Money,  Money,  Money, 
Katherine  MacDonald  —  First 
National. 

Comedy  —  The  Baloonatic,  Buster 
Keaton. 


CLEVELAND 


Stillman  Theatre — ■ 

Overture — "  Tannhauser." 

Prologue — "  Kasmir,"  Soloists. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge  —  First 
National — Second  Week. 

Next  Week — Douglas  Fairbanks  in 
Robin  Hood. 

Allen  Theatre — 

Overture  —  "  Capriccio  Espagnole," 
"  Heaven  and  Ocean,"  "  You 
Know  You  Belong  to  Someone 
Else." 

Current  Events  —  International 
News,  Literary  Digest,  Fun 
from  the  Press. 

Comedy — Dog  Sense — Cameo. 

Feature  —  Fury,  Richard  Barthel- 
mess  and  Dorothy  Gish — First 
National. 

Next  Week— The  Flirt 

Park  Theatre — 

Overture  —  "  The  Village  Orches- 
tra." 

Current  Events — Kinograms,  Liter- 
ary Digest's  Fun  from  the 
Press. 

Cartoon — Felix  Comes  Back. 
Feature — Minnie. 

Next  Week  —  Omar,  the  Tent 
Maker. 

Reade's  Hippodrome — 

Overture — "  Melodies  of  1923." 

Current  Events  —  Plain  Dealer 
Screen  Magazine. 

Added  Attraction  —  Leather  Push- 
ers. 

Specialty — Vaudeville  Act. 
Feature — Broken      Chains  —  Gold- 
wyn. 

Next  We^k — The  Town  That  For- 
got God. 


Standard  Theatre — 

Current  Events  —  International 
News. 

Comedy — Lee  Moran  in  The  Home 
Plate. 

Feature — The  First  Degree,  Frank 

Mayo — Universal. 
Next  Week — The  Gentleman  from 

America. 


DES  MOINES 


Des  Moines  Theatre — 

Overture — "  Cavalleria  Rusticana." 
Current     Events  —  International 
News. 

Novelty — Fun  from  the  Press  — 
Hodkinson. 

Comedy — The  Steeplechaser,  Edu- 
cational. 

Feature — The     Voice     from  the 

Minaret  —  Norma  Talmadge — 

First  National. 
Next  Week — Douglas  Fairbanks  in 

Robin  Hood. 
Strand  Theatre — 
Current  Events  —  Kinograms  — 

News  W  eekly. 
Comedy — Chri  stie. 
Music — Organ  Solo — "Homesick." 
Feature — What  a  Wife  Learned — 

First  National. 
Next  Week — The   Beautiful  and 

the  Damned. 
Rialto  Theatre — 
Current     Events  —  Fox  —  News 

Weekly. 
Comedy — Spuds — Universal. 
Feature — Money,  Money,  Money — 

First  National. 
Next  W^eek — The  Man  W  ho  Knew 

God. 

Garden  Theatre — 

Scenic — The  Explorers  —  Educa- 
tional. 

Feature— Bell  Boy  13— First  Na- 
tional. 


BALTIMORE 


Metropolitan  Theatre — 

Overture  —  Metropolitan  Concert 

Orchestra. 
Current   Events  r—  Metropolitan 

Topical  Review. 
Comedy — Aesop  Film  Fable. 
Vocal — Selections. 
Novelty — Man  vs.  Beast. 
Feature — Red  Hot  Romance — First 

National. 

Next  Week  —  What  Fools  Men 
Are. 


My  American  Wife  "  ad  used  by  the 
Adams  theatre,  Detroit 


Rivoli  Theatre — 

Overture  —  Rivoli  Symphony  Or- 
chestra. 

Current  Events — Rivoli  News. 
Vocal — Solos. 

Novelty — Hodge  Podge  —  Maga- 
zine. 

Feature — The  Voice  from  the  Min- 
aret— Norma  Talmadge — First 
National. 

Comedy — When   Summer  Comes. 

Recessional — Organ  solos. 

Next  Week— Peg  O'  My  Heart. 

Century  Theatre — 

Current  Events — Century  Topical 
Review. 

Opening — Organ  Solo. 

Overture — Century  Symphony  Or- 
chestra. 

Comedy — Casey  Jones,  Jr. 

Specialty — Ballet. 

Scenic — Special  selected  review. 

Vocal — Solos. 

Feature — The  World's  Applause— 
Bebe  Daniels — Paramount. 

Next  Week — My  American  Wife. 

New  Theatre — 

Overture — New  Theatre  Orches- 
tra. 

Current   Events — Pathe  News. 

Added  Attraction  —  Fruits  of 
Faith — Will  Rogers. 

Novelty — Movie  Chats. 

Feature — Dr.  Tack — Harold  Llovd 
—Pathe.    '  ' 

Next  Week — One  Exciting  Night. 

Parkway  Theatre — 

Overture — Parkway  Superior  Or- 
chestra. 

Current  Events — Parkway  Topical 

Review. 
Comedy — Selected. 
Vocal — Solo. 

Feature — The  Kentucky  Derby — 
Universal. 


ST.  PAUL 


Capitol  Theatre- 
Overture — Capitol  Symphony  Or- 
chestra. 

Novelty — Capitol  Snickers. 

Music — Organ  Specialty  —  "  Love 
Sends  a  Little  Gift  of  Roses." 

Current  Events — Pathe  News,  In- 
ternational News. 

Specialty — "  In  a  Persian  Garden," 
University  of  Minnesota  Mixed 
Quartette. 

Feature — The  Dangerous  Age — 
First  National. 

Comedy — The  Baloonatic — Buster 
Keaton. 

Recessional — Organ. 


OMAHA 


Sun  Theatre — 

Current  Events — News  Weeklies. 

Scenic — Life  in  Nice. 

Feature — Peg  o'  My  Heart,  Lau- 

rette  Taylor — Metro. 
Comedy— The  Fire  Fighters. 
Recessional — Organ. 
Next  Week — What's  Wrong  with 

the  Women. 

Moon  Theatre — 

Current  Events- — Moon  Topical 
News. 

Comedy — The  Spirit  of  '23. 
Feature — The     Third     Alarm — F. 
B.  O. 

Next  Week — Captain  Fly  by  Night. 

World  Theatre — 

Feature — The  Woman  Who  Fooled 

Herself — Assoc.  Ehibitors. 
Six  Acts  Vaudeville. 
Next  Week — Slim  Shoulders. 
Rialto  Theatre — 
Overture — "  Maritana." 


Current  Events — Kinograms  and 
Fun  from  the  Press. 

Comedy — No  Luck — Lloyd  Hamil- 
ton. 

Feature — What  a  Wife  Learned — 
First  National. 

Vocal — George  Gettsey,  singing 
"  Toot,  Toot  Tootsie." 

Next  Week — On  the  High  Seas. 

Empress  Theatre — 

Features — The  Hands  of  Nara, 
Clara  Kimball  Young — Metro — 
and  To  Have  and  to  Hold — 
Paramount. 

Four  acts  of  vaudeville. 

Strand  Theatre — 

Overture — Selected. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge — First 
National. 

Current  Events — Fox  News. 

Comedy — Casey  Jones,  Jr. 

Next  Week — Outcast. 


NEWARK 


Branford  Theatre — 

Overture — Excerpts  from  "  The 
Rose  of  Stamboul  " — Branford 
Symphony  Orchestra. 

Current  Events — Branford  Review 
of  Events. 

Novelty — Topics  of  the  Day. 

Comedy — Choose  Your  Weapons, 
Bobby  Vernon. 

Vocal  Solo — Reta  Frisco. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge — First 
National. 

Recessional — Organ. 


KANSAS  CITY 


Newman  Theatre — 

Overture — Selections. 

Musical — Organ  Selections. 

Current  Events  —  Newman  News 
and  Views. 

Novelty — Scenic  in  Natural  Colors. 

Specialty — Zermain  and  Luella,  ori- 
ental dancers,  and  the  Misses 
Dennis,  vocal  harmony  trio. 

Comedy — Snub  Pollard  Comedy. 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge — First 
National. 

Next  Week — My  American  Wife. 

Liberty  Theatre — 

Overture — Selections. 

Musical — Organ  Selection. 

Current  Events  —  Pathe  and  Fox 
News. 

Novelty — Capitol  Shots,  Fun  from 
the  Press. 

Comedy — Wanted  a  Word. 

Added  Attraction — The  Chickasha 
Bone  Crusher  —  Leather  Push- 
ers' Series. 

Specialty  —  Kuhn-Chaquette,  Nov- 
elty Musical  Entertainers. 

Feature — All  Night — Universal. 

Royal  Theatre — 

Overture — Selections. 

Musical — Organ  Selections. 

Current  Events  —  Royal  Screen 
Magazine. 

Comedy — Christie  Comedy. 

Specialty — Juvenile  Jazz  Band. 

Feature — Minnie — First  National. 

Next  Week  —  The  World's  Ap- 
plause. 

Twelfth  Street  Theatre — 

Overture — Selections. 

Musical — Organ  Selections. 

Current  Events  —  Twelfth  Street 
Magazine. 

Comedy — Aesop's  Fables. 

Feature  —  Brawn  of  the  North, 
Strongheart  (Dog) — First  Na- 
tional. 

Next  Week — The  Deuce  of  Spades. 


820 


Motion   Picture  News 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H.   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE. 


Around  the  Trade 

THE  growing  business  of  the 
Master  Advertisers,  has  again 
made  it  necessary  for  them  to  move 
into  larger  quarters,  and  this  time 
they  are  located  at  30  E.  Eighth 
Street,  second  floor.  These  enter- 
prising young  men  have  recently  in- 
stalled their  own  printing  plant, 
which  is  operated  under  the  name 
of  Carmack-Dezel  Printing  Com- 
pany, and  also  is  now  prepared  to 
serve  the  exhibitors  throughout  the 
territory  with  trailers.  A  new- 
trailer,  originated  by  Albert  Dezel, 
is  composed  of  excerpts  from  re- 
views by  Chicago  motion  picture 
critics,  on  leading  photoplays,  and  is 
already  being  shown  at  the  Wood- 
lawn,  Stratford  and  New  Tiffin  the- 
atres. It  is  headed  by  the  main 
title,  "  Leading  Critical  Comments 
by  Chicago  Critics." 


The  motion  picture  critic  of  the 
Chicago  Tribune  has  picked  the  fol- 
lowing twelve  as  the  best  photo- 
plays shown  for  the  first  time  in 
Chicago  during  the  month  of  Janu- 
ary. They  are :  "  The  Flirt," 
"  Brothers  Under  the  Skin,"  "  Sure 
Fire  Flint,"  "  Fury,"  "  Fabiola," 
"  Java  Head,"  "  Back  Home  and 
Broke,"  "  Shadows,"  "  Pawn  Ticket 
210,"  "Thelma,"  "Monte  Cristo," 
and  "  Love  in  the  Dark." 


Three  of  the  up-to-date  releases 
in  the  state  right  field  had  excep- 
tional showings  recently  in  the  Chi- 
cago loop.  They  are,  "  The  Streets 
of  New  York  "  and  "  Night  Life  In 
Hollywood,"  which  were  shown  for 
three  weeks,  and  "  Shadows,"  which 
ran  four  weeks. 


At  the  last  meeting  of  the  board 
of  directors  of  the  Illinois  Motion 
Picture  Theatre  Owners,  action  was 
taken,  commending  the  movement 
inaugurated  by  the  Chicago  Lodge 
No.  4,  B.  P.  O.  Elks,  to  stamp  out 
the  dangerous  use  of  narcotics,  and 
pledging  the  support  of  the  I.  M.  P. 
T.  O.  and  offering  the  use  of  the 
theatre  screens  for  the  dissemina- 
tion of  propaganda  against  this 
growing  evil.  Joseph  Hopp  and 
Adolph  Powell  were  appointed  a 
committee  to  deliver  the  resolutions 
to  the  Chicago  Lodge  of  Elks,  Mr. 
Powell  making  a  presentation 
speech,  which  received  great  ap- 
plause. The  lodge  passed  a  resolu- 
tion, accepting  the  support  of  the 
theatre  men  with  thanks  and  com- 
mending them  highly  for  the  public- 
spirited  stand  taken. 


The  Chicago  Herald-Examiner's 
fifteen  thousand  dollar  picture  con- 
test has  brought  to  life  Chicago's 
premier  movie  fan,  who  won  sec- 
ond prize  in  the  first  week's  con- 
test and  first  prize  in  the  second 
week,  and  is  after  all  the  rest  of 
the  prizes.  She  is  Anna  Abrams 
and  she  said:   "I  am  a  movie  fan 


and  go  to  three  or  four  movies 
every  night.  Whenever  I  am 
wanted  I  can  always  be  found  at  the 
movies.  I  never  miss  a  night  at 
the  Metropolitan  theatre,  and  can 
claim  the  record  of  going  to  more 
movie  houses  than  any  other  fan  in 
town."  It  looks  like  the  manager 
of  the  Metropolitan  ought  to  see 
that  Miss  Abrams  gets  a  medal  or 
other  suitable  honors. 


Aaron  J.  Jones,  of  Jones,  Linick 
&  Schaefer,  has  journeyed  to  New 
Orleans  for  a  season  of  golf,  fol- 
lowing a  very  busy  season,  made 
even  more  arduous  than  usual  by 
the  opening  of  the  new  McVicker's, 
over  which  Mr.  Jones  took  personal 
supervision. 


Harry  Weiss,  manager  of  the 
First  National  exchange  at  St. 
Louis,  was  in  the  city  last  week 
and  received  a  hearty  welcome 
from  his  numerous  friends.  He  re- 
ports business  is  excellent  in  his 
territory. 


S.  E.  Pittle,  owner  of  a  circuit 
of  Illinois  theatres,  has  recently 
taken  over  the  Pythian  Theatre  at 
Marshall. 


The  Bijou  Theatre  at  Carroll- 
ton  has  been  purchased  by  Ross 
Denny,  who  is  also  the  owner  of 
the  Dreamland  Theatre  at  Rood- 
house. 


The  opening  of  the  Tivoli  Thea- 
tre, at  Michigan  City,  on  February 
1st,  was  one  of  the  important  events 
of  the  week.  A  large  delegation 
of  Chicago  motion  picture  men  at- 
tended and  congratulated  Managing 
Director  Abe  Wallerstein  on  the 
new  house,  which  is  already  known 
as  "The  Pride  of  Michigan  City." 
It  not  only  is  a  large  and  commodi- 
ous theatre,  but  the  architecture  and 
decorations  are  of  the  highest  type, 
and  it  stands  today  as  one  of  the 
finest  theatres  in  the  State  of  Mich- 
igan. 

Mitchell  Lewis,  who  has  been  in 
Chicago  for  the  last  five  weeks, 
playing  in  Blair  Coan  Productions, 
"The  Little  Girl  Next  Door,"  has 
completed  his  work  here  and  left 
for  Los  Angeles.  Mr.  Lewis  has 
been  engaged  to  take  a  star  part  in 
"The  Spoilers,"  which  will  be  pro- 
duced by  Jesse  Hampton,  and  on 
which,  work  is  to  start  immediately. 

Paul  Bush,  who  has  held  many 
important  positions  along  Chicago's 
film  row,  is  reported  about  to  de- 
part for  Los  Angeles,  where  he  will 
make  his  home  in  the  future.  Mr. 
Bush,  it  is  understood,  has  been  ap- 
pointed coast  representative  of  the 
Radiotone  Company,  which  controls 
a  process  for  the  making  of  very- 
beautiful  pictures  on  metal. 


from  Kansas  City  on  account  of  the 
serious  illness  of  his  mother,  who 
has  suffered  two  strokes  of  paraly- 
sis within  half  an  hour.  His  wife 
will  be  unable  to  join  him  in  Chi- 
cago, as  in  rushing  to  the  telephone 
to  get  a  long  distance  call  from  Mr. 
Alexander,  she  fell  and  sprained 
her  ankle,  and  is  confined  to  her 
bed.  Roy's  host  of  friends  sympa- 
thize deeply  with  him  in  his  trouble. 


"  Jazzmania,"  Mae  Murray's  lat- 
est Metro  picture,  will  have  its  first 
Chicago  showing  at  Balaban  &  Katz' 
Chicago  Theatre,  the  latter  part  of 
the  month. 


Leo  and  Harry  Brunhild  got  back 
from  their  Florida  vacation  just  in 
time  to  run  into  the  zero  weather 
of  Chicago.  Nevertheless,  they  are 
glad  to  be  here  as  they  are  thor- 
oughly loyal  citizens,  and  believe 
there  is  no  place  like  the  Windy 
City. 


Roy  Alexander  was  in  the  city 
this  week,  having  been  called  here 


Among  the  Exchanges 

D  UBLICITY  Director  Dan  Roche 
1-  of  Famous  Players-Laskv'*; 
Chicago  exchange,  is  back  at  the 
local  headquarters  after  firing  rhe 
opening  gun  in  the  New  York  cam- 
paign exploiting  "The  Covered 
Wagon."  A  news  weekly  carried 
pictures  of  Dan,  piloting  the  ox- 
team  attached  to  the  "covered 
wagon,"  down  Broadway,  New 
York,  and  many  of  his  friends, 
after  seeing  him  on  Chicago  screens 
last  week,  recommend  that  Dan 
enter  the  ranks  of  the  actors.  Mr. 
Roche,  a  little  later,  will  supervise 
a  publicity  campaign  on  this  big. 
picture  in  the  cities  of  the  central 
west. 

Frank  Zambreno  has  completed 
arrangements  for  bringing  Neva 
Gerber,  popular  little  star,  from  the 
coast  to  Chicago,  where  she  will 
make  personal  appearances  in  con- 
nection with  the  showing  of  several 
of  her  latest  photoplays,  which  are 
released  through  Progress  Pictures. 

?Ter  mos,t  recent  production  is 
Impulse,"  a  society  drama  with  a 
mystery  angle,  and  other  films 
which  brought  her  into  prominence, 
which  are  being  released  by  " 
Zamhreno,  are  "  The  Price 
Youth,"  "Dangerous  Paths," 
"  The  Yankee  Go-Getter."  She  will 
appear  at  a  number  of  Chicago 
neighborhood  theatres  and  will  be 
in  the  city  for  about  ten  days. 

District  Supervisor  George  A. 
Hickey,  of  Goldwvn,  is  a  busy  man 
nowadays,  as  he  has  been  com- 
muting between  the  Chicago  branch, 
Milwaukee  and  Minneapolis.  The 
enlarged  Milwaukee  office,  located 
at  506  Toy  Building,  opened  on 
January  29th,  with  a  house  warm- 
ing and  Mr.  Hickey  and  Resid  ent 
Manager  Sam  Shurman  were  very 
much  pleased  by  the  reception  given 
them  by  Wisconsin  exhibitors. 


Mr. 
Of 
and 


Publicist  Walt  Nealand,  of  Gold- 
wyn,  is  working  on  a  publicity  cam- 
paign for  "The  Stranger's  Ban- 
quet," in  Goldwyn's  interest  for 
Balaban  &  Katz's  Chicago  engage- 
ment, starting  on  February  26th. 
He  expects  this  campaign  to  exceed 
that  given  "  Broken  Chains."  He 
is  also  directing  publicity  for  "  The 
Christian,"  which  opens  in  the  same 
theatre  the  week  of  March  12th. 


Jack  Hellman,  the  latest  recruit  to 
Paramount's  publicity  department, 
is  in  Chicago  working  with  Messrs. 
Roche  and  Danziger  for  a  few 
days,  previous  to  going  to  Minne- 
apolis, where  he  will  take  charge  of 
the  publicity  work  for  that  ex- 
change. Mr.  Hellman  comes  from 
Kansas  City,  where  he  is  well 
known  in  newspaper  circles. 


Trevor  Faulkner,  efficiency  ex- 
pert from  the  New  York  office  of 
Famous  Players-Lasky,  is  in  the 
city  putting  in  a  new  system  at  the 
exchange,  which,  it  is  expected,  will 
facilitate  and  speed  up  the  handling 
of  business  at  this  office. 


District  Manager  R.  C.  Seery. 
of  First  National,  is  in  New  York 
on  company  business  and  expects 
to  remain  there  for  several  weeks. 


Ben  Beadell  is  again  connected 
with  the  motion  picture  business 
after  pursuing  other  lines  of  activ- 
ities for  the  last  few  months,  hav- 
ing taken  a  position  as  suburban 
salesman  for  Universal.  Mr.  Bea- 
dell is  one  of  the  most  widely  known 
motion  picture  men  in  Chicago, 
where  he  has  been  identified  with 
the  industry  since  the  early  days, 
and  for  many  years  was  manager 
of  important  exchanges.  He  has  a 
host  of  friends  among  both  exhibi- 
tors and  exchange  men  and  they 
all  are  glad  to  see  the  genial  Ben 
back  in  the  game. 


Uniyersal's  Employees'  Benefit 
Association  held  a  banquet  at  the 
La  Salle  Hotel  on  the  night  of  Feb- 
ruary 3rd,  which  will  long  be  re- 
membered for  its  spirit  of  friend- 
ship and  good  fellowship.  Louis 
Laemmle  was  toastmaster  and  kept 
things  moving  in  great  shape. 
Speakers  from  all  departments  of 
the  exchange  were  heard  and  it 
developed  that  Universal  numbers 
among  its  ranks,  not  only  orators, 
but  poets.  Following  the  dinner 
there  was  dancing.  This  associa- 
tion, by  the  way,  is  considered  a  big 
factor  in  promoting  co-operation 
and  loyalty  among  Universal  em- 
ployees, as  well  as  the  spirit  of 
friendship,  for  which  this  organiza- 
tion is  noted. 


F  e  b  r  u  a  r 


i  9 


821 


/.     C.     JESSEN'S    PRODUCTION     NOTES     BY  IFIRE 

Studio  and  Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE    ON    THE  LOT 


On  the  Goldwyn  Lot 

The  Marshall  Xeilan  production, 
originally  entitled  "  The  Ingrate," 
changed  to  "  The  Eternal  Three." 

Hobart  Bosworth  has  been  placed 
under  a  five-year  contract  to  be 
featured.  It  gives  him  the  right  to 
make  one  independent  production 
each  year. 

Rupert  Hughes  is  now  filming  the 
circus  episodes  for  "  Souls  for 
Sale."  The  entire  staff  was  endan- 
gered when  rain  soaked  big  tents, 
purchased  from  Barnum  &  Bailey. 
Collapse  was  threatened. 

Jesse  D.  Hampton  this  week  be- 
gins filming  "  The  Spoilers,"  from  a 
continuity  prepared  by  Fred  Myton, 
Elliot  Clawson  and  Hope  Loring, 
with  June  Mathis  consulting.  Rights 
for  this  story  are  given  at  one  hun- 
dred thousand  dollars  and  all 
prints  of  former  film  made  by  Selig 
have  been  bought  in. 

The  most  recent  addition  to  the 
Goldwyn  stock  company  is  Ray- 
mond Griffith,  who  has  been  signed 
to  a  long-term  contract.  He  was  re- 
cently signed  to  play  Sheridan  Scott, 
the  "  crime  deflector "  of  "  The 
Rear  Car,"  which,  in  Carey  Wil- 
son's screen  version  is  entitled  "  Red 
Lights,"  to  be  directed  by  Clarence 
Badger. 

Violet  Clark,  scenario  writer, 
and  her  husband,  Robert  Freeman, 
artist,  are  honeymooning  in  Europe, 
where  they  will  remain  for  three 
months.  Miss  Clark  had  just  com- 
pleted the  continuity  for  Elinor 
Glyn's  "  Six  Days,"  which  Goldwyn 
will  produce. 

Victory  Bateman,  one-time  stage 
star,  has  been  signed  by  Marshall 
Neilan  for  an  important  role  in  his 
second  production  in  association 
with  Goldwyn,  the  story  of  which 
was  written  by  himself,  "  The 
Eternal  Three."  Good  progress  has 
been  made  filming  the  interiors  for 
this  photoplay  and  exteriors  will 
soon  be  shot  in  Canada  and  in  the 
Grand  Canyon. 

At  Universal  City 

Lois  Weber  has  completed  film- 
ing "  Jewel  "  with  Claude  Gilling- 
water  and  Jane  Mercer  in  principal 
roles. 

Hobart  Henley  will  direct  Vir- 
ginia Valli  in  Up  the  Ladder," 
adapted  from  the  Owen  Davis  play. 

Jack  Conway  is  casting  "  What 
Wives  Want "  from  an  original  by 
Perry  Vekroff. 

King  Baggot  is  editing  "  The 
Town  Scandal,"  starring  Gladys 
Walton,  while  a  new  script  is  being 
prepared. 

Stuart  Paton  is  editing  "Bavu" 
while  a  new  script  is  being  written. 

Harry  Pollard  has  completed 
I  His  Good  Name,"  an  all-star  pro- 
duction, and  is  now  working  with 
continuity  department  on  the  next 
story. 

"  White  Tiger,"  starring  Priscilla 
Dean,  directed  by  Tod  Browning,  is 
now  completely  edited  and  shipped. 

Samuel    Van    Ronkle   of  New 


York  is  here  to  make  a  series  of 
comedies  of  Andy  Gump  family 
taken  from  Sid  Smith's  cartoons, 
each  two  reels. 

Joe  Bonomo,  eastern  athlete  and 
stunt  man,  has  been  engaged  by 
Universal  to  play  an  important  role 
in  serials,  in  which  he  will  perform 
the  stunts. 

Eva  Gordon  has  been  signed  for 
a  character  role  in  "  The  Hunch- 
back of  Notre  Dame,"  which  Wal- 
lace Worsley  is  directing  with  Lon 
Chaney  in  the  role  of  Quasimodo. 

Christie  Comedy  Bits 

The  Christie  comedy,  "Babies 
Welcome,"  starring  Dorothy  De- 
vore,  has  been  completed  and  an- 
nounced for  March  release. 

Around  Metro  Studios 

Cast  for  the  Max  Graf  produc- 
tion, "The  Fog,"  being  made  in  San 
Mateo,  under  the  direction  of  Paul 
Powell,  includes  Mildred  Harris, 
Louise  Fazenda,  Cullin  Landis, 
Ralph  Lewis,  Billy  Dove,  Frank 
Currier  and  Eddie  Phillips. 

The  cast  for  "Cordelia,  the  Mag- 
nificent," by  LeRoy  Scott,  under 
the  direction  of  George  Archain- 
baud,  produced  by  Harry  Garson, 
starring  Clara  Kimball  Young,  in- 
cludes Huntley  Gordon,  Carol  Hol- 
loway,  Jaques  Gadesden,  Mary 
Jane  Irving,  Lewis  Dayton,  Lloyd 
Whitlock,  Katherine  Murphy,  Eli- 
nor Hancock. 

The  Hunt  Stromberg-Bull  Mon- 
tana company  has  gone  to  Truckee 
to  make  a  snow  comedy  titled  "The 
Eskimo  Spy." 

Viola  Dana  is  convalescing  from 
an  appendicitis  operation. 

Milton  E.  Hoffman,  production 
manager,  accompanied  by  Mrs. 
Hoffman  left  for  New  York  Tues- 
day. 

Mildred  Harris  is  en  route  to 
New  York,  where  she  will  purchase 
gowns  for  use  in  "The  Fog." 

With  Paramount  Units 

Jesse  L.  Lasky  left  for  New  York 
Tuesday. 

John  Flynn  is  in  Hollywood  pre- 
paring exploitation  for  "The  Cov- 
ered Wagon." 

Cecil  DeMille  arrives  from  his 
cruise  from  Tiburon  Islands,  Feb- 
ruary 15.  Jeanie  McPherson  re- 
turns from  New  York  at  the  same 
time,  and  Claire  West,  DeMille's 
costumer,  returns  from  Paris.  De- 
Mille will  begin  work  on  "The  Ten 
Commandments"  at  once. 

Pola  Negri,  back  from  a  vaca- 
tion, began  "The  Cheat"  Thursday, 
under  the  direction  of  George  Fitz- 
maurice  with  Jack  Holt  and  Charles 
DeRoche,  featured. 

James  Cruze  will  direct  a  special 
feature  entitled  "Hollywood"  in 
which  all  Paramount  stars,  direc- 
tors and  others  of  staff  will  take 
important  parts.  The  story  is  by 
Frank  Condon,  the  continuity  by 
Walter  Wood,  and  the  principals 
Pola  Negri,  Gloria  Swanson,  Jack 


Holt,  May  McAvoy,  Agnes  Ayres, 
Jacqueline  Logan,  Conrad  Xagel, 
Walter  Hiers,  Theodore  Kosloff, 
Lois  Wilson  and  others. 

Sam  Wood  begins  "Bluebeard's 
Eighth  Wife,"  starring  Gloria 
Swanson,  adapted  by  Sada  Cowan 
from  Alfred  Savoir  play. 

Clara  Beranger  is  here  conferring 
with  William  DeMille  regarding 
his  next  production  entitled  "Only- 
Thirty  Eight." 

Jacqueline  Logan  is  back  from 
two  weeks  vacation  spent  at  home, 
Colorado  Springs. 

In  production  are  "Seventy  Five 
Cents  an  Hour,"  starring  Walter 
Hiers  under  the  direction  of  Joseph 
Henabery.  Jacqueline  Logan,,  fea- 
tured lead;  "Grumpv,"  direction  of 
William  DeMille;  "The  Rustle  of 
Silk"  co-featuring  Betty  Compson 
and  Conway  Tearle,  direction  of 
Herbert  Brenon. 

"The  Law  of  the  Lawless,"  star- 
ring Dorothy  Dalton  has  been  com- 
pleted by  Victor  Fleming. 

Dorothy  Dalton  arrived  in  New 
York  Monday  from  the  coast  to  be- 
gin work  in  a  new  Paramount  pic- 
ture, "Fog  Bound,"  under  the  di- 
rection of  Irvin  Willat. 

While  making  preparations  for 
his  next  Paramount  picture,  "Law- 
ful Larceny,"  which  Edmund 
Goulding  is  translating  from  the 
stage  to  screen  form,  Director  Al- 
lan Dwan  is  cutting  and  titling  his 
forthcoming  production,  "The 
Glimpses  of  the  Moon." 

Jack  Boyle  has  been  engaged  by- 
Cosmopolitan  Productions  to  make 
screen  adaptations  of  two  of  his 
most  famous  stories,  "  Grand-dad  s 
Girl"  and  "The  Painted  Child." 

Otto  Brower  has  just  come  from 
the  coast  to  be  assistant  to  Irvin 
Willat  who  will  make  "Fog  Bound" 
with  Dorothy  Dalton  at  the  Para- 
mount Long  Island  studio.  Paul 
Dickey  is  at  present  preparing  the 
continuity  of  the  story,  and  produc- 
tion will  be  begun  in  a  week  or  ten 
days. 

Herbert  Brenon  has  started  at 
the  Lasky  studio  his  first  Para- 
mount picture,  "  The  Rustle  of 
Silk,"  in  which  are  featured  Betty 
Compson  and  Conway  Tearle  and 
which  was  adapted  by  Sada  Cowan 
and  Ouida  Bergere  from  the  novel 
by  Cosmo  Hamilton.  Among  the 
others  in  the  cast  are  Anna  Q.  Nils- 
son  and  Cyril  Chadwick. 

Thomas  Meighan  and  his  com- 
pany of  Paramount  players  who 
have  been  in  Panama  for  six  weeks 
making  exterior  scenes  for  "  The 
Ne'er-Do-Well,"  under  Alfred  E. 
Green's  direction,  sailed  this  week 
for  the  United  States  and  will  be- 
gin work  on  the  interior  scenes  for 
the  picture  at  the  company's  Long 
Island  studio  next  Monday. 

Century  Cut-Backs 

Eugene  DeRue  has  been  engaged 

to  direct  Bobby  Dunn  in  comedies, 

the  first  titled  "  Semi-Mental  Tom- 
 t» 

my. 


Stern  Brothers  have  purchased  a 
story  titled  "  Sweetheart  of  the 
Mounted,"  which  will  be  the  next 
vehicle  for  Baby  Peggy  Montgom- 
ery. 

Harry  Edwards  has  completed 
"  Straighten  'Em  Out,"  starring 
Brownie,  the  dog. 

Al  Herman  is  editing  "  Melting 
Eyes  "  with  Jack  Cooper,  Jack  Earl 
and  Jimmy  Adams. 

Marjorie  Meddows  has  been 
placed  under  contract  to  play  leads. 

East  and  West  with  Fox 

Lynn  Reynolds  has  been  assigned 
to  direct  William  Farnum  in  "  The 
Gun  Fighter,"  which  is  now  in  cast- 
ing. 

The  Tom  Mix  company  is  in  for- 
ty feet  of  snow  at  Yosemite  Valley, 
filming  "  The  Journey  of  Death." 

Colin  Campbell  will  direct  Dustin 
Farnum  in  "  The  Grail." 

The  cast  supporting  Jack  Gilbert 
in  "  Red  Darkness,"  under  the  di- 
rection of  Jerome  Storm,  includes 
Billie  Dove,  Wilton  Tavlor,  George 
K.  Arthur,  Ruth  Boyd,  Donald  Has- 
well,  Dorothy  Manners. 

Here  and  There 

Jess  Robbins  has  engaged  Bar- 
bara Bedford,  Zasu  Pitts,  Dorothy 
Wood,  Carl  Stockdale,  Thomas 
Ricketts,  Stanley  Taylor  and  others 
to  support  Edward  Horton  in  the 
next  comedy  drama  for  Vitagraph, 
temporarily  titled  "  Happiness  for 
Instance,"  producing  at  Fine  Arts 
studios. 

The  Sanford  Productions  have 
completed  their  special  titled  "Out 
of  Bondage,"  directed  by  William 
H.  Clifford  with  a  cast  that  includes 
Pat  O'Malley,  Cleo  Madison,  Otto 
Lederer,  Frank  Hayes,  Eugenie 
Gilbert,  Gene  Crosby,  Leon  Artigue. 

J.  L.  Frothingham  will  produce 
"  The  Dice  Woman,"  an  original  by 
Harvey  Gates,  starring  Marcia 
Manon. 

Laurence  Trimble  and  Jane  Mur- 
fin,  with  staff,  have  gone  to  Banff, 
Alberta,  Canada  to  film  exteriors 
for  "The  Phantom  Pack."  The 
cast  includes  Lillian  Rich,  Harold 
Austin,  Jack  Richardson,  Walter 
Ferry,  and  others. 

Principal  Pictures  will  film 
George  M.  Cohan's  "  The  Meanest 
Man  in  the  World,"  starring  Bert 
Lytell.  Eddie  Kline,  who  will  di- 
rect, expects  to  start  production  in 
two  weeks. 

The  cast  for  "  Mothers  in  Law  " 
under  direction  of  L.  J.  Gasnier,  in- 
cludes Gaston  Glass,  Ruth  Clifford, 
Viola  Vale,  Craufurd  Kent,  Joseph 
Swickard,  Edith  Yorke,  Doris 
Stone,  Marie  Curtis  and  Lou 
Nathan. 

Lloyd  Hamilton  is  working  on  a 
comedy  bearing  the  title  of  "Un- 
easy Feet." 

Hugh  Deirker  will  start  work  at 
the  Fine  Arts  studios  on  February 
first  on  "The  Other  Side,"  which 
was  written  by  Thelma  La  Nier 
and  adapted  to  the  screen  by  Doro- 
(Continucd  on  Page  868) 


Exkibitors*  Service  Bureau — Pages  822-83: 


Handsome  front  for  "When  Knighthood  was  in  Flower"  built  for  the  showing  at  Homer  Ellison's  Princess  theatre,  Denver 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sehade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Thee.  L.  Hays,  Gen.  Mgr.  Flnklestein  *  Rabin. 
Minneapolis. 

Leo  A.  Landau,  Alhambra  and  Garden  theatres, 
Mlnwaukee. 

E.    R.    Rogers,   Managing   Director,   TiToll  and 
Rlalto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

WUlard  C.  Patterson,  Criterion  theatre,  Atlanta. 

B.  B.  WUby,  Snperrisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E.   T.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

W.    L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.   Branham,   Famous-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qulmby,  Managing  Director,  Strand  and 
Jefferson  theatres.  Fort  Wayne,  Ind. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  K.  Carpenter,  Paramount-Empress  theatre. 
Salt  Lake, 

Eugene  H.  Roth,  California  theatre,  San  Fran- 


Mdney  Grauman,  Oraoman's  theatre,  Los  Angeles. 

Louis  K.  Sidney.  Managing  Director,  William  Fez 
theatres,  Denyer. 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan. 

Geo.  Rot  sky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
era  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  8.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  ef  Exploitation,  Southern 
Enterprises,  Die.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand 
theatre,  New  York. 

Ray  Grombaeher,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross    A.    MeVoy,    Manager,    Temple  theatre, 
Genera,  N.  T. 

George  Tooker,  Manager,  Regent  theatre,  Elmlra, 

N.  T. 


W.  S.  McLaren,  Managing  Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres.  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famoas 
P  layers-Las  ky. 

J.  M.  Edgar  Hart,  Manager,  Palace  theatre.  El 
Paso,  Tex. 


Paul  A.  Noble, 
land.  Ore. 


Manager,  Liberty  theatre,  Pert- 


"Moonshine  Valley"  lobby  display,  with  real  *^££,' iJS™"*  ***** 

— "'^ZUlT  shriS'credJby  f-  I"'  H.  A.  Albright.  Manager.  Jensen  *  Von  Herberg 

manager    of    the    Strand    theatre,     theatres,  Bremerton  Wash. 

Atlanta,  Ga. 


Phillips, 


February  17,  1923 


823 


Jag 


OOf 


0 


Effective  use  of  24-sheet  cut-out  on  sidewalk  in  front  of  theatre  for  "  Oliver  Twist,"  prepared  by  Manager  Albert  L.  Hill  of  the  Imperial  theatre, 

Jacksonzille,  Fla.    The  book  ballyhoo  is  also  shown 


Pretty  Blondes  Tour  Chicago  To 
Exploit  "The  Flirt" 

Chicago,  111. — The  Randolph  theatre,  of 
which  J.  L.  McCurdy  is  manager,  used  an 
effective  and  appropriate  stunt  to  exploit 
"  The  Flirt." 

In  co-operation  with  Mr.  McCurdy,  W.  L. 
Hill,  the  "  U  "  exploiteer,  arranged  for  a  bevy 
of  pretty  blonde  young  ladies  to  travel  about 
the  city  in  squads  of  five,  each  with  a  copy  of 
the  special  photoplay  edition  of  "  The  Flirt.'' 
On  the  covers  of  these  books,  in  very  large 
type,  was  lettered  "  Booth  Tarkington,  The 
'Flirt.''  This  lettering  ran  across  the  cover 
from  front  to  back.  These  young  ladies  knew 
ot  only  how  to  use  the  books,  but  their  eyes, 
order  that  the  stunt  might  be  100  per  cent 
ective. 

Hudson  sport  cars  and  sedans  carried  these 
;oung  ladies  along  thoroughfares  where  their 
resence  proved  most  effective,  stopping  with 
hem  where  they  were  sure  to  attract  attention. 
The  girls  went  to  the  city  reading  rooms — 
sited  tl^-est  rooms  of  the  big  hotels,  depart- 
nt  stores,  and  other  equally  prominent 
ces  where  they  would  rest  and  read  their 
ks.  They  frequented  dining  rooms  and 
aurants  during  the  luncheon  hours  and  the 
ention  and  fun  they  created  brought  home 
title  of  the  picture  very  strongly  to  the 
tic. 

ey  visited  the  hospitals  for  wounded  sol- 
rs  where  they  distributed  copies  of  the 
k  to  the  wounded  men. 


Letter  Contest  Tied  Up  with 
"Daughter  of  Luxury" 

FAIRMONT,  W.  Vs.— Oscar  Nelson 
of  the  Nelson  theatre,  in  exploiting 
"  A  Daughter  of  Luxury,"  obtained 
extensive  newspaper  publicity  for  the  of- 
fering through  a  tie-up  made  with  the 
McKeesport  Times. 

The  paper  conducted,  in  conjunction 
with  the  theatre,  a  contest  in  which  girls 
were  invited  to  send  in  letters  covering 
experiences  when  they  were  "  broke."  A 
considerable  number  of  replies  were  re- 
ceived and  the  stories  of  hard-hearted 
landladies  made  good  reading. 

Newspaper  notices  more  than  paid  for  the 
expense  of  the  stunt. 

A  book  store  tie-up,  arranged  with  Grosset 
&  Dunlap,  who  printed  a  special  photoplay 
edition  of  the  book,  "  The  Flirt,"  resulted  in 
window  displays  in  six  big  stores  as  well  as 
displays  in  the  McLain  drug  stores  through- 
out the  city. 

People  purchasing  a  copy  of  the  book  in 
some  of  the  stores  received  a  purchase  ticket 
which  was  honored  at  the  box  office  for  one 
admission  to  the  picture. 


Offers  Prizes  for  New  Ending 
as  "Sin  Flood"  Stunt 

Salina,  Kans. — The  management  of  the 
Strand  theatre  used  a  contest  in  which  prizes 
were  offered  for  a  new  ending  to  "  The  Sin 
Flood,"  tied  up  to  a  newspaper,  as  an  exploi- 
tation measure  for  that  picture. 

The  manager  furnished  the  prizes — $10  in 
gold  for  the  best  ending,  $5  for  the  second 
and  tickets  for  the  third  best  and  for  those 
endings  getting  honorable  mention — while  the 
newspaper  gave  the  publicity  in  several  lialf- 
colunin  articles  which  described  the  picture  in 
detail. 

While  this  is  by  no  means  a  new  exploitation 
feature,  it  was  just  as  effective  in  Salina  as  it 
has  been  elsewhere.  The  women  sent  in  new 
endings  for  the  picture  by  the  score,  and 
turned  out  in  force  at  the  opening  showing, 
getting  the  picture  off  to  a  good  start. 


reel  ballyhoo  for  "  The  Dangerous  Age"  used 
by  the  Kinema  theatre,  Los  Angeles 


Japanese  Exhibitor  Exploits 
Value  of  Subtitles 

Kwansai.  Hansu. — YfUnmoto  Kato,  leading 
Japanese  exhibitor,  has  been  getting  many 
Japanese  into  his  Dai-Ichj  Asaliikan  theatre 
by  convincing  them  that  the  subtitles  offered 
t he  quickest  and  simplest  method  of  learning 
English. 

To  learn  "  practical  English  "  easily  as  well 
as  to  get  the  power  of  "  quick  reading"  study 
the  cinema  titles.  "  Come  to  our  cinema  house 
at  least  once  a  week  and  try  to  read  the  Eng- 
lish titles  appearing  on  the  screen." 

This  idea  was  sold  in  the  form  of  a  four- 
page  folder  for  "  Don't  Tell  Everything,"  and 
widely  distributed.  Mr.  Kato  writes  that  it 
had  a  salutary  effect  on  the  box  office. 

The  point  of  the  story  is  that  live  exhibitors 
can  try  something  like  it  if  their  theatres  are 
in  the  foreign  sections  of  lar^e  sections. 


'  Third  Alarm  "  display  at  the  DcLuxe  theatre, 
Hutchinson.  Kans..  With  cut-out  material  and 
horse  obtained  from  local  harness  store 


824 


Motion  Picture  News 


Window  display  for  "Adam's  Rib"  obtained  by  Manager  O'Brien  of  the  Paramount-Empress 

theatre,  Salt  Lake  City 


Appeals  to  Selected  Groups  as 
Definite  Business  Builder 

Paris,  Ont. — Manager  J.  A.  Bolinsky  of  the 
Allen  theatre  is  concentrating  his  general  ex- 
ploitation on  getting  selected  groups  into  his 
theatre,  to  build  up  a  larger  clientele  of  regu- 
lar patrons. 

Mr.  Bolinsky's  methods  are  simple.  For 
"The  Bachelor  Daddy"  he  telephoned  the  mem- 
bership of  the  Daughters  of  the  Empire,  a 
fraternal  order,  and  out  of  the  28  women, 
20  came.  None  of  these  were  regular  patrons. 
Mr.  Bolinsky  made  a  point  of  going  up  to 
each  one  and  discussing  moving  pictures  with 
them.  They  were  tickled  to  death  and  prom- 
ised to  come  oftener. 

The  same  gag  was  worked  with  another 
society  for  "Across  the  Continent"  and  pret- 
ty soon  Mr.  Bolinsky  expects  to  have  a  hun- 
dred or  more  influential  folks  constantly  boost- 
ing his  house. 


Sidewalk  Canopy  Exploits 
"  Strangers'  Banquet " 

TORONTO,  Ont— Much  attention 
was  attracted  to  the  showing  of 
"  The  Strangers'  Banquet "  at  the 
Allen  theatre  through  the  erection  of  a 
canopy  over  the  sidewalk  leading  from 
the  curb  to  the  lobby.  A  carpet  was 
spread  under  the  canopy — in  fact  the 
whole  stunt  was  arranged  as  if  for  a 
fashionable  wedding,  lending  class  to  it. 
This  was  the  first  time  a  permit  to  erect 
a  canopy  for  a  motion  picture  showing 
had  been  granted  in  Toronto.  It  made  a 
very  favorable  impression  upon  the  cli- 
entele of  the  Allen  theatre. 

Manager  J.  B.  Cronk  and  Goldwynner 
W.  J.  Stewart  picked  out  thirty  of  the 
best  billboard  stands  in  the  city  for  the 
24-sheet  poster;  they  prepared  special 
window  cards  and  got  them  in  fifty  down- 
town locations. 

Twenty  thousand  paper  napkins,  car- 
rying the  title  of  the  picture,  the  theatre 
and  date  of  showing  and  a  line  about  the 
film,  were  distributed  at  high  class  cafes 
and  restaurants. 


Pearl  Diver  in  Lobby  Boosts 
"Ebb  Tide"  Showing 

SHARON,  Pa.— In  exploiting  "  Ebb 
Tide,"  Sam  Friedman  of  the  Luna 
theatre  built  a  special  water  tank  in 
his  lobby  for  the  showing  of  Paramount's 
"  Ebb  Tide  "  and  engaged  one  of  the  best 
local  swimmers  to  show  the  town  how  the 
native  South  Sea  Islanders  dive  for  pearls. 

This  hooked  up  with  the  big  kick  in  the 
picture.  Mr.  Friedman  says  that  the  at- 
tention attracted  by  the  stunt  more  than 
justified  the  elaborate  display. 


Prizes  Work  Up  Interest  in 
"Lorna  Doone"  Windows 

KANSAS  CITY,  Mo.— Manager  Sam 
Harding  of  the  Liberty  theatre  ob- 
tained 265  window  tie-ups  on  "  Lor- 
na Doone,"  with  the   National  Biscuit 
Company  displays  on  a  basis. 

Earl  Nesbitt,  Mr.  Harding's  publicity 
man,  personally  supervised  the  exploita- 
tion and  aided  on  the  National  Biscuit 
Company's  contest  which  gave  prizes  for 
the  best  dressed  window  in  connection 
with  the  "  Lorna  Doone  "  tie  up. 

The  company  offered  prizes  to  the 
salesman  squaring  the  best  window  and 
to  one  squaring  the  most  windows.  The 
Liberty  theatre  chipped  in  with  season 
passes  to  two  winners.  

Advertising  Truck  on  Streets  for 
"Strangers'  Banquet" 

Washington,  D.  C— William  N.  Robson, 
Goldwynner,  convinced  Tom  and  William 
Moore,  of  the  Rialto  theatre,  that  an  adver- 
tising truck  would  get  results  for  "  The 
Strangers'  Banquet,"  provided  a  license  could 
be  obtained  to  run  it  through  the  streets. 

No  license  had  ever  been  issued  for  a  motor 
truck  for  picture  advertising  purposes,  and 
Mr.  Robson  was  told  he  could  not  get  one. 
Nothing  daunted,  he  went  to  police  headquar- 
ters and  soon  convinced  Daniel  Sullivan, 
Major  and  Superintendent  of  the  Metropoli- 
tan Police  in  the  national  capital,  that  the 
truck  he  would  put  out  would  be  a  credit  to 
the  city.  Permission  was  obtained  to  operate 
the  truck  on  Washington's  streets  from  Jan- 
uary 23  to  February  3. 

He  had  special  signs  painted  for  the  truck — 
a  big  one  on  each  side,  a  slightly  smaller  one 
on  a  table  in  the  centre  o)  the  truck  sur- 
rounded by  small  cards  bearing  the  names  of 
the  principal  characters  and  the  roles  they 
play.  The  back  of  the  truck  was  masked  by 
another  artistic  sign.  Great  stress  was  laid 
upon  the  fact  that  there  are  t  venty-three  stars 
in  "  The  Strangers'  Banquet."  The  display 
in  the  truck  represented  a  banquet  table  sur- 
rounded by  chairs. 


Prologue  to  "Poor  Men's  Wives"  at  the  Criterion  theatre,  New  York  City,  in  which 
Mile.  Prancclli  appeared  in  a  "  moth  and  flame "  dance 


February  17,  1923 


825 


HI 

Mr** 


^Ten 

HiVhts 

InA  ,  r^-Jil 
Barroom 

John  1 

Lovcu  Jjg 


  ^tP  Y^k  ii;  ^ 

*TEN  NIGHTS 
lN„A_BARROOAt' 


JVotr/  lobby  display  frames  for  "  Ten  Xights  in  a  Barroom"  evolved  by  G.  M.  Phillips,  manager  of  the  Strand  theatre,  Atlanta,  Ga.    The  bar,  at 

which  drinks  were  served  through  a  tie-up  with  a  soft  drink  eompany,  is  seen  in  the  center 


Entire  Fire  Department  Aids 
"Third  Alarm"  Showing 

Canton,  0. — Joe  Calla,  manager  of  the 
Strand  theatre,  and  Harold  Wendt,  F.  B.  0. 
exploiteer,  tied  up  "  The  Third  Alarm  "  with 
the  entire  fire  department  of  Canton. 

Arrangements  were  made  for  a  ticket  sale 
by  the  fire  department  whereby  a  small  per- 
cent of  the  proceeds  were  to  go  to  the  Fire- 
men's Burial  Fund.  The  tickets  were  turned 
over  to  the  men  a  week  before  the  picture's 
run  and  about  15,000  tickets  were  disposed  of. 
All  fire  hydrants  in  the  city,  numbering  more 
than  800,  were  tagged  by  the  firemen  on  both 
sides  with  cards  reading  "  Watch  for  The 
Third  Alarm — Don't  park  within  ten  feet  of 
either  side  of  this  fire  plug." 

A  private  showing  of  the  picture  for  the 
men  was  given  which  gave  them  added  incent- 
ive to  get  things  going.  Chief  Mesner  of  the 
fire  department  was  most  generous  in  coopera- 
tion, publishing  his  annual  report  so  as  to 
appear  in  the  Sunday  edition  of  the  papers 
the  day  before  the  opening,  together  with  a 
story  on  "  The  Greatest  Third  Alarm  Fire  I 
Ever  Saw."  The  chiefs  car  was  decked  out 
with  banners  and  run  about  town,  and  the  fire 
apparatus  was  ordered  to  make  various  runs 
where  ladders  were  raised  and  the  men  put 
through  lite-saving  exhibitions.   To  make  this 


Blacksmith  Shop  Lobby  for 
"Village  Blacksmith" 

CLEVELAND,  Ohio.— William  Ray- 
nor  converted  a  large  portion  of  his 
immense  foyer  in  Reade's  Hippo- 
drome into  a  veritable  blacksmith  shop  in 
anticipation  of  his  engagement  of  "  The 
Village  BlEcksmith." 

The  barn  was  built  up.  with  stable,  har- 
ness room  and  everything.  A  horse  stood 
in  one  of  the  stalls.  An  old  buggy,  har- 
ness and  equipment  stood  on  one  side  on 
some  improvised  grass.  The  pillars  of 
the  foyer  were  covered  with  bark  and 
huge  branches  attached  to  them,  to  re- 
semble trees. 

Another  unusual  feature  of  the  stunt 
was  the  fact  that  it  was  featured  the  week 
before  the  opening  of  the  engagement  of 
"  The  Village  Blacksmith." 


realistic  smoke  pots  were  planted  on  the  roofs, 
attracting  huge  crowds,  which  were  immedi- 
ately canvassed  by  the  men.  The  insurance 
companies  were  visited  by  firemen  and  per- 
suaded to  take  blocks  of  tickets  to  be  mailed 
to  their  clients,  ailvising  them  to  go  and  see 
the  film  so  that  they  might  see  the  real  danger 
of  a  big  fire. 

One  of  the  firemen  was  released  from  duty 
and  sang  at  all  performances  the  theme  song, 
"  A  Fire  Laddie." 


Armed  Guard  Stunt  Used  with 
"Monte  Cristo"  Print 

Charleston,  W.  Va. — The  armed  guard  film 
carrier  stunt  was  introduced  into  Charleston 
recently  when  "Monte  Cristo"  was  played  at 
the  Capitol. 

Assisted  by  a  member  of  the  Fox  exploita- 
tion staff,  Manager  John  E.  Firnkoes  ar- 
ranged with  the  police  department  to  detail 
a  squad  of  three  policemen  to  escort  the  films 
of  the  picture  from  the  express  office  to  the 
theatre.  The  automobile  in  which  the  prints 
were  conveyed  was  loaned  by  a  local  auto- 
mobile dealer  who  was  repaid  for  his  efforts 
by  recognition  in  the  large  canvas  sign  which 
the  theatre  manager  played  on  both  sides  of 
the  tonneau. 

It  read:  "This  Rickenbacker  Car  Contains 
Armed  Guards  and  Film  of  MONTE  CRISTO 
— $50,000.00  Insured  Photoplay.  Capitol  all 
next  week." 


Window  display  in  book  store,  tied  up  with  the 
showing  of  "  The  Flirt "  at  the  Randolph  thea- 
tre, Chicago 


Appropriation  for  Tie-Ups  Is 
Made  on  "East  Is  West" 

Austin,  Texas. — Manager  Hageman,  of  the 
Queen  theatre,  in  exploiting  "  East  Is  West " 
through  the  medium  of  the  Packer  tar  soap 
tie-up  with  local  druggists,  set  what  is  be- 
lieved to  be  an  innovation  in  recognizing  the 
value  of  these  windows  by  allowing  an  extra 
appropriation  to  help  the  retailer  dress  them 
up  with  cut-outs,  wistaria  and  Oriental  effects 
instead  of  leaving  it  entirely  to  tin  merchant's 
judgment  and  e>pense  allowance. 

The  lobby  decoration  of  a  Chinese  garden 
and  a  special  ticket  booth  at  the  front  with 
painted  panels  and  oriental  lettering  was 
artistic  and  novel.  At  night  time  red  fire  spat 
from  a  dragon's  mouth. 


C.  F.  McManus,  exploitation  manager  of  the 
Colonial,    Tacoma,    obtained    this    cigar  store 
windozu  tie-up  for  "  Trouble  " 


826 


Motion  Picture  News 


"Broadway  Rose"  window  tic-up  in  which  pic 
Granby  theatre,  Norfolk,  Va., 

Striking  Lobby  Display  Built 
for  "Trifling  Women" 

Sumter,  S.  C. — Manager  Oscar  White,  of 
the  Rex  theatre,  made  a  striking-  display  for 
"  Trifling  Women  "  by  partially  closing  in  the 
front  of  his  lobby  with  a  three-sheet  panel  on 
each  side  and  a  tent  effect  in  the  center.  Be- 
tween the  tent  and  the  three-sheet  panel  on 
each  side  was  an  opening  for  entrance  and 
exit. 

The  panels  were  made  of  compo  board, 
shadow  box  style,  with  concealed  blue  lights 
reflecting  on  the  three-sheets.  Overhead,  and 
extending  between  these  panels  was  a  triangu- 
lar piece  of  compo  board  carrying  the  billing 
of  the  picture.  Two  columns  supporting  this 
piece,  leaving  an  opening  in  the  center  about 
six  feet  wide.  Back  and  sides  were  made 
of  cloth  and  the  front  of  the  opening  was 
draped  to  show  a  triangular  tent  opening. 

In  the  "  tent "  was  placed  a  table  and  chair 
and  on  the  table  a  glass  ball  borrowed  from 
an  optometrist.  Inside  the  ball  was  a  chang- 
ing light  that  gave  a  vari-colored  reflection. 


ture  is  displayed  prominently,  obtained  by  the 
during  the  run  of  the  picture 


Coffee  Tie- Up  Already  Gotten 
to  Exploit  "Adam's  Rib" 

DENVER.  Colo.— Homer  Ellison 
comes  under  the  wire  with  the  first 
exploitation  reported  for  "  Adam's 
Rib,"  which  will  play  at  one  of  his  Denver 
houses. 

The  local  dealers  in  Solataire  Coffee 
have  already  signed  for  a  tie-up  in  which 
the  window  and  newspaper  advertising 
will  carry  this  line,  "  The  coffee  that 
tickles  Adam's  Rib." 


Contest  Angle  Given  Tie-Ups 
for  "Lorna  Doone" 

ASHEVILLE,  N.  C— Manager  F.  C. 
Strozier  of  the  Strand  sold  "  Lorna 
Doone "  largely  through  tie-ups 
with  nationally  distributed  "  Lorna 
Doone "  products,  and  by  cooperation 
with  local  dealers  for  those  products. 
He  received  best  cooperation  from  a  shoe 
store  selling  "  Lorna  Doone  Shoes." 

A  contest  was  run  in  a  local  paper  with 
prizes  offered  for  the  three  most  nearly 
correct  lists  of  products  sold  under  the 
name  of  "  Lorna  Doone."  The  first  two 
prizes  were  pairs  of  shoes  offered  by  the 
shoe  store,  and  the  third  prize  was  a 
three  months  pass  to  the  Strand. 

A  cooperative  window  display  was  se- 
cured with  a  book  store,  featuring  stills 
and  copies  of  the  book. 

The  lobby  display  consisted  of  a  large 
book  cut-out  and  two  special  still  frames 
filled  with  stills. 


"Shadows"  Linked  Up  with 
Odd  Cabaret  Selection 

Chicago,  111. — "  Shadows  "  was  hooked  up 
with  a  unique  cabaret  number  during  its  show- 
ing at  the  Castle  theatre  by  Foster  Moore, 
special  representative  of  the  Al  Lichtman 
Corporation. 

One  of  the  principal  characters  in 
"  Shadows  "  being  a  most  likeable  Chinaman, 
a  tie-up  was  effected  with  the  song,  "  Ching, 
Ching,  Chinaman."  Manager  Bohler,  of  the 
Revue  Classique  at  Terrace  Garden  in  the 
Hotel  Morrison,  grasped  eagerly  at  the  idea 
and  had  one  of  his  stars,  Ruth  Fischer,  lead 
a  specially  costumed  number  in  which  each 
girl  waved  a  lettered  scarf  and  held  it  in  front 
of  her  in  such  a  manner  as  to  spell  "  shadows." 

These  scarfs  were  made  of  blue  flag  silk 
twenty-four  inches  square,  with  white  silk  let- 
ters hemstitched  on  them.  The  hotel  used  a 
photograph  of  this  chorus  on  its  tri-fold  post 
cards  advertising  the  Revue. 


Street  Car  Ballyhoo  Stunt 
for  "Broken  Chains" 

SPRINGFIELD,  111.— The  street  car 
balleyhoo  stunt  had  never  been  used 
before  in  Springfield,  so  Walter  D. 
Nealand,  Goldwynner,  and  W.  W..  Watts, 
owner  and  manager  of  the  Princess,  got 
excellent  results  with  it  on  "  Broken 
Chains." 

As  there  was  strong  opposition,  the 
town  was  billed  as  if  for  a  circus.  On 
Thursday,  Friday  and  Saturday,  from  11 
a.  m.  to  1  p.  m.,  a  street  car  was  leased, 
its  sides  covered  with  a  big  sign  an- 
nouncing the  showing  of  the  prize  pho- 
toplay, and  sent  out  through  the  streets 
of  the  city.  As  this  was  the  first  time  a 
street  car  had  been  used  to  exploit  a  pic- 
ture in  Springfield,  the  stunt  was  an  at- 
tention-getter of  the  first  order;  people 
would  stop  on  the  street  to  watch  the  car 
pass. 


//'.//  dressed  lobby  for  "Under  Two  Flags"  prepared  by  H.  B.  Clarke,  manager  of  the 

Strand  theatre,  Memphis,  Tenn. 


February  17,  1923 


827 


"  Brazi-n  of  the  North"  lobby  display,  with  police  dog  chained  in  center,  at  the  Strand  theatre, 

theatres,  W.  F.  Brock,  manager  of  Strand 

Puzzle  Herald,  Novel  Booklet, 
Exploit  "Sherlock  Holmes" 

St.  Petersburg,  Fla. — Manager  F.  H. 
Burns,  of  the  Grand  theatre,  exploited 
"  Sherlock  Holmes  "  energetically,  one  of  the 
principal  features  of  his  campaign  being  a 
puzzle  stunt.  He  made  up  special  heralds, 
giving  a  chart  of  numbers.  He  also  made  up 
a  one-sheet  and  ran  an  ad  in  the  newspapers, 
exactly  like  the  heralds.  Free  admission  was 
offered  the  first  fifty  persons  who  successfully 
matched  with  "  Sherlock  Holmes  "  and  solved 
the  puzzle.  The  one-sheet  was  placed  in  the 
lobby  Saturday  night  and  created  so  much 
interest  that  it  almost  blocked  traffic  Sunday. 
The  only  way  he  could  disperse  the  crowd  was 
to  pass  out  the  puzzle  heralds  and  let  them  go 
off  and  try  to  figure  it  out. 

On  Monday  before  the  opening  Tuesday  the 
town  was  covered  with  little  booklets  titled, 
"  How  to  Become  a  Detective."  The  inside 
pages  were  blank  but  the  back  cover  said, 
"  Get  your  information  by  seeing  John  Barry- 
more  in  '  Sherlock  Holmes.'  " 

The  lobby  display  consisted  of  cut-outs  and 
banners  and  a  clock  face  giving  time  of  start- 
ing for  next  show.  Mr.  Burns  also  played  up 
starting  hours  in  the  newspapers  and  on  the 
screen  for  several  days  in  advance.  He  was 
very  successful  in  getting  them  in  at  the  start. 


"Back  Home  and  Broke"  Put 
Over  by  Novel  Stunt 

TITUSVILLE,  Pa.— Through  the  fact 
that  he  is  acquainted  with  nearly 
everyone  in  town,  Manager  J. 
Schweizer  of  the  Orpheum  theatre  was 
able  to  put  over  a  stunt  that  attracted  ex- 
tensive comment  during  the  showing  of 
"  Back  Home  and  Broke." 

Just  before  the  feature  was  flashed  on 
the  screen,  he  singled  out  some  well- 
known  man  in  the  audience  and  made  him 
recite  his  early  experiences  where  he  had 
to  save  his  pennies  for  a  cup  of  coffee. 

This  was  an  unexpected  novelty  and  the 
newspapers  made  mention  of  it.  Of 
course  the  audience  talked  about  it.  Nat- 
urally, few  of  the  business  men  were 
averse  to  this  sort  of  publicity  and  the 
stunt  "  took  "  all  the  way  around. 


i 


Auto  ballyhoo  of  unusual  design  used  by  Frank 
D.  Adams,  manager,  and  R.  J.  Tindell,  advertis- 
ing manager  of  the  Orpheum,  Waycross,  Ga. 


Many  Tie-Ups  in  Campaign  for 
"The  Strangers'  Banquet" 

Denver,  Colo. — Tie-ups  of  various  sorts 
were  the  basis  of  the  varied  campaign  for 
"  The  Strangers'  Banquet  "  put  over  by  Man- 
ager Talbot,  of  the  Colorado  theatre,  and 
Eddie  Carrier,  Goldwynner. 

Among  the  various  exploitation  devices 
which  were  used  was  a  dry-goods  store  tie-up 
in  which  the  store  furnished  several  strips  of 
neponset,  carrying  its  own  advertisement  at 
each  end.  At  the  middle  <if  the  strip  was 
painted  an  ad  for  the  showing  of  "  The  Stran- 
gers' Banquet."  This  ad  was  painted  twice 
on  each  strip  of  neponset  so  that  any  one  step- 
ping on  it  from  either  end  could  read  the  sign. 
These  were  placed  upon  many  prominent 
Denver  corners. 

A  tie-up  was  made  with  the  Denver  Book 
Store  for  a  window  display  of  fifty  copies  of 
Donn  Byrne's  novel.  A  large  card  announced 
the  engagement  of  the  picture.  The  book  store 
mentioned  the  showing  in  its  own  ad,  and  the 
Sunday  papers  carried  a  review. 

Mr.  Carrier  also  furnished  200  time-clock 
cards,  which  were  hung  up  by  the  time  clocks 
in  various  Denver  establishments.  It  advised 
employes  to  be  on  time  and  nlso  to  see  "  The 
Strangers'  Banquet." 

The  leading  taxi  companies  were  induced  to 
placed  a  ten  by  two  inch  paper  sign  on  the 
windshield  of  their  cars  reading:  "  Official  car 
to  '  The  Strangers'  Banquet.'  "  These  signs 
were  seen  evervwhere  on  Denver's  streets. 


Knoxville,  Tenn.;  W.  E.  Drumbar,  manager  of 

Novelty  Radio'Number'Used  on 
"Dangerous  Age"  Program 

Brooklyn,  N.  Y. — Managing  Director  Ed- 
ward L.  Hyman,  of  the  Brooklyn  Mark  Strand 
theatre,  in  preparing  his  presentation  pro- 
gram for  "  The  Dangerous  Age,"  used  a  novel 
radio  song  number  that  is  timely  and  relatively 
simple  to  stage. 

The  song  used,  as  a  duet,  was  the  melody 
of  "  My  Buddy,"  with  specially  written  lyrics 
to  fit  the  name  of  the  number,  "  Call  Me  by 
Radio."  A  special  drop  curtain,  with  a  door 
at  lower  right,  represented  a  landscape  with 
a  radio  tower  in  the  middle  ground.  This 
was  lighted  as  a  night  scene,  with  the  wireless 
Hashing  s,parks  as  the  overture  played  the  in- 
troduction. Then  a  spot  was  thrown  on  the 
door  and  Everett  Clark,  tenor,  was  seen  broad- 
casting a  love  song  to  his  "  sweetie,"  accom- 
panied by  a  pianist,  also  visible. 

At  the  chorus  a  girl  became  visible  at  the 
upper  left  of  the  curtain,  through  a  trans- 
parency, and  joined  in.  The  number  was  very 
effective  and  is  entirely  different  from  any- 
thing the  Brooklvn  audiences  have  seen. 


Lobby  display  on  "  Rags  to  Riches  "  used  by  the 
DeLuxe   theaire,  Hutchinson,  Kans. 


828 


Motion  Picture  N  e  zv  s 


Well  planned  u'indow  tie-up  on  "Dr.  Jack  "  arranged  by  Charles  F.  McManus,  exploitation  manager  of  the  Jcnsen-Von  Herberg  theatres  in  Tacoma, 

Wash.,  for  the  showing  at  the  Rialto  '• 


"Poor  Men's  Wives"  Is  Given 
Elaborate  Campaign 

New  York,  N.  Y. — An  extensive  exploita- 
tion campaign  and  special  presentation  were 
used  by  Preferred  Pictures  and  the  Al  Lieht- 
man  corporation  in  connection  with  the  show- 
ing of  "  Rich  Men's  Wives  "  at  the  Criterion 
theatre. 

Lichtnian  first  arranged  for  a  big  billboard 
showing,  '280  24  and  28-sheet  stands  around 
New  York  being  used.  Besides  this,  six  sheets, 
three  sheets  and  one  sheets  were  posted.  Sev- 
eral styles  of  oil  paintings  were  made  and 
placed  in  window's  along  Broadway.  More 
than  30  window  displays  along  Broadway  also 
-were  used.  Heralds  were  distributed  freely 
all  over  the  city,  and  cards  announcing  the 
showing  were  mailed  to  guests  of  the  big 
hotels.  A  heavy  play  was  made  on  advertising 
in  the  big  New  York  dailies. 

There  were  two  banner  stunts  in  connection 
with  exploitation. 

One  was  a  tie-up  with  the  Mogul  Checker 
Taxicab  Co.,  which  has  hundreds  of  taxicabs 
in  Xew  York  City.  The  Mogul  Checker  Co. 
supplied  50  taxicabs  and  Foster  Moore,  exploi- 
tation man  for  the  Preferred-Lichtman  organi- 
zations, working  with  J.  M.  Loughborough, 
manager  of  publicity  and  exploitation,  had 
100  signs  painted  on  oil  cloth,  reading  as 
follows :  "  Take  a  Mogul  Checker  to  the 
Criterion  theatre.    See  '  Poor  Men's  Wives.'  " 

A  sign  was  fastened  on  each  side  of  each 
taxi.  The  group  of  50  assembled  at  Colum- 
bus Circle  and  was  directed  into  two  sections 
of  twenty-five  each.  Each  section  had  a  de- 
tachment of  buglers  supplied  by  the  Seventy- 


Special  Matinee  and  Contest 
on  "Around  the  World" 

PITTSBURGH,  PA.— A  strong  ex- 
ploitation campaign  was  put  behind 
the  opening  of  the  serial,  "Around 
the  World  in  18  Days,"  at  the  Arsenal, 
Plaza  and  Belmar,  Rowland  &  Clark 
houses. 

The  advertising  on  this  picture  con- 
sisted of  twenty  24-sheet  stands  posted 
in  the  territory  adjacent  to  the  different 
theatres;  500  special  one  sheet  window 
cards  announcing  a  children's  matinee. 
Fifteen  thousand  Around  the  World  puz- 
zles were  used  as  a  herald  and  to  an- 
nounce a  contest  in  which  the  prize  was 
a  Victor  phonograph. 


first  Regiment,  and  they  blew  fanfares  while 
the  chauffeurs  sounded  their  klaxons. 

Mr.  Moore  arranged  a  tie-up  with  Mallin- 
son's  the  big  silk  firm,  by  which  Consuelo 
Flowerton,  a  noted  beauty,  posed  at  the  silk 
show  in  Madison  Square  Garden  in  elaborate 
silk  gowns,  one  of  them  being  valued  at 
$5,000. 

Witli  the  appearance  of  Miss  Flowerton  at 
the  Silk  Show,  signs  were  displayed  announc- 
ing that  the  gowns  in  which  she  appeared  were 
similar  to  those  worn  in  some  of  the  lavish 
scenes  in  "  Poor  Men's  Wives."  Besides  this, 
there  was  a  big  window  display  on  "  Poor 
Men's  Wives "  in  Mallinson's  store. 


Hugh  W.   Wallace,  manager  of  Allen's  Lyric 
iheatre.  Swift  Current,  Sask.,  obtained  this  7vin- 
dow  display  for  "My  Wild  Irish  Rose" 


Teaser  Lobby  Display  Precedes 
"Sin  Flood"  Showing 

Altoona,  Pa. — Manager  F.  K.  O'Kelley  of 
the  Strand  theatre,  used  an  advance  teaser 
lobby  display,  painted  on  a  mirror  eight  feet 
high,  for  "  The  Sin  Flood." 

Medallions  of  the  heads  of  the  six  princi- 
pal members  of  the  cast  were  cut  out  from 
the  special  lobby  panels  which  Goldwyn  had 
painted  to  exploit  this  picture.  They  were 
pasted  on  the  mirror,  with  the  name  of  each 
actor,  and  the  name  of  his  role,  and  "  Coming 
soon,  '  The  Sin  Flood,' "  painted  on  it  in 
white. 

The  display  attracted  much  favorable  com- 
ment. Everyone  who  entered  the  lobby  had 
the  feeiing  that  there  was  another  lobby  be- 
yond the  mirror. 


Use  Film  Strip  Herald  in  Five 
"Knighthood"  Campaigns 

New  Haven,  Conn. — The  stunt  of  using  a 
strip  of  film  to  add  interest  to  a  throwaway 
or  herald  seems  to  have  become  a  stock  bit 
of  exploitation. 

Fred  V.  Greene,  Jr.,  manager  of  the 
Rialto  theatre,  Jamaica,  L.  I.,  first  used  it  for 
"Pink  Gods,"  but  Russell  B.  Moon,  Para- 
mount exploiteer,  adopted  it  with  amendments 
for  five  theatres  in  the  New  Haven  exchange 
territory  playing  "  When  Knighthood  Was  in 
Flower." 

The  cards  were  die-cut  to  permit  the  inser- 
tion of  the  film.  When  you  held  it  up  to  the 
light  you  could  see  a  genuine  scene  from  the 
picture.  In  addition  Moon  also  attached  a 
foot  of  film  to  window  cards  used  in  the  mer- 
chants' tie-ups. 

Exhibitors  who  used  this  feature  for  their 
"  Knighthood  "  campaigns  were  Walter  Mur- 
phy of  the  Crown  theatre,  New  London, 
Conn. ;  Sam  Weiss  of  the  Alhambra  theatre, 
Stamford,  Conn.;  James  Clancy  of  the  Capi- 
tol theatre,  Hartford,  Conn. ;  William  W.  Cot- 
ter of  Poli's  theatre,  Meriden,  Conn.,  and 
David  Esterson  of  the  Regent  theatre,  Nor- 
walk.  Conn. 


"  Singed  Wings "  lobby  display,  with  effective 
use  of  candle  and  butterfly  cut-outs,  prepared  by 
Manager  F.  J.  Miller  of  the  Modjeska,  Augusta, 
Ga. 


February  17,  1923 


829 


Mold  lloyd 


iWANDMA'S  BOY 


*4 


JIOM 


M  ^  in! 


Lobby  display  for  "Grandma's  Boy"  at  J.  A.  HoHon's  People's  theatre,  Port  Arthur,  Texas.    The  cut-outs  at  the  sides  are  particularly  effective 


Popularity  Contest  Exploits 
"Only  a  Shop  Girl" 

Milwaukee,  Wis. — "  Only  a  Shop  Girl,"  at 
the  Rialto  theatre,  was  exploited  through  a 
voting  contest  for  Milwaukee's  most  popular 
shop  girl,  put  over  by  Manager  Levinson  and 
J.  S.  Grauman  of  Celebrated  Players. 

Nominations  were  turned  in  to  the  Wiscon- 
sin News  up  to  a  certain  date,  then  elimination 
and  the  final  voting  began.  An  attractive 
group  of  prizes  was  distributed,  as  follows: 

Choice  of  a  diamond  ring  or  diamond  wrist 
watch  from  a  downtown  jeweler's  establish- 
ment; fifty  dollars'  worth  of  lingerie  from  an- 
other downtown  concern;  vanity  box;  annual 
pass  for  two  to  Rialto  theatre;  annual  pass 
for  one  to  Rialto  theatre;  six  months'  pass  for 
two  to  Kialto;  six  months'  pass  for  one  to 
Rialto;  four  months'  pass  for  two  to  Rialto; 
four  months'  pass  for  one  to  Rialto;  addi- 
tional passes. 

An  additional  feature  of  the  contest  is  the 
fact  that  the  photograph  of  the  successful 
young  lady  was  sent  to  Edward  Le  Saint,  di- 
rector of  the  picture,  to  determine  whether  or 
not  she  had  qualifications  for  the  movies. 


Tie-up  with  shoe  store  on  "Broadway  Rose," 
engineered  by  the  Granby  theatre,  Norfolk,  Va. 


Short  Subject  Prologue  Is 
Used  on  "Frozen  North" 

SEATTLE,  Wash.— Manager  H.  B. 
Wright,  of  the  Strand  theatre  staged 
what  is  perhaps  the  first  prologue 
ever  given  a  short  subject  when  he  played 
"  The  Frozen  North." 

In  between  numbers  of  a  jazz  orchestra 
that  gave  a  good  music  hall  effect  Clinton 
Montgomery,  former  Seattle  stock  star, 
appeared  on  the  stage.  He  was  "  loaded 
for  bear  "  with  rimmed  hat,  revolver  and 
holster.  He  recited  "  The  Shooting  of 
Dan  McGrew." 

The  idea.  Manager  Wright  reports, 
took  instantly,  and  the  heavy  atmosphere 
of  the  recitation  was  dissipated  as  soon 
as  the  ^first  few  feet  of  "  The  Frozen 
North  "  flashed  on  the  screen,  providing 
a  pleasing  variety  of  semi-tragedy  and 
comedy.  

Heavy  Co-operation  Is  Given 
"Third  Alarm"  Campaign 

Los  Angeles,  Cal.— The  showing  of  "  The 
Third  Alarm"  at  Grauman's  million  dollar 
theatre  received  unprecedented  co-operation 
from  the  Los  Angeles  fire  department. 

Chief  Scott  co-operated  to  the  utmost.  One 
man  from  his  department  was  detailed  to  de- 
vote his  entire  time  to  assist  the  F.  B.  0. 
exploiteers.  A  three-horse  fire  engine  was 
used  as  a  street  ballyhoo.  Driving  through  the 
crowded  streets  of  downtown  Los  Angeles,  the 
clanging  fire  apparatus,  covered  with  "  Third 
Alarm "'  banners,  attracted  the  attention  of 
thousands.  It  was  manned  by  two  fiic-men. 
one  of  whom  saw  to  it  that  the  gong  and  siren 
were  continually  in  use.  Smoke  belched  from 
the  stack,  giving  the  engine  the  appearance 
of  returning  from  a  fire.  This  was  the  first 
time  that  the  Los  Angeles  fire  department  has 
actually  assisted  the  exploitation  of  a  motion 
picture. 

Still  another  exploitation  hook-up  was 
effected  when  Chief  Scott  granted  permission 
to  place  three  sheet  cut-outs  in  front  of  forty 
odd  fire  houses  throughout  the  city.  In  addi- 
tion to  this  more  than  one  hundred  twenty- 
four  sheets  were  used  by  the  Grauman  inter- 
ests to  exploit  the  picture. 


Flappers  Are  Appealed  to  in 
"The  Flirt"  Campaign 

Columbia,  S.  C. — Manager  C.  W.  Irvin  of 
the  Imperial  theatre  put  "  The  Flirt "  over  to 
good  advantage  by  stressing  the  comedy  angle 
and  appealing  especially  to  the  flappers. 

To  begin  with,  he  announced  on  the  screen 
and  in  the  papers  that  a  full  page  ad  on  "  The 
Flirt  "  appeared  in  the  current  issue  of  The 
Saturday  Evening  Post,  and  asked  everyone 
to  read  it.  He  followed  this  by  a  series  of 
snappy  slides  containing  sayings  of  "  The 
Flirt."  These  were  taken  from  "  The  Flirt's 
Book  of  Proverbs  "  in  the  press  book  on  this 
subject. 

The  picture  opened  on  Inauguration  Day 
of  the  Governor  of  South  Carolina,  so  the 
streets  were  crowded.  One  of  the  theatre  em- 
ployes was  made  up  as  a  tramp  and  carried 
an  old  umbrella,  the  top  of  which  was  lettered 
to  read,  "  '  The  Flirt '  made  me  what  I  am 
today."  This  man  was  accompanied  by  an- 
other who  distributed  heralds.  They  attended 
the  inauguration  exercises  and  spent  the  rest 
of  the  day  on  the  streets.  The  ballyhoo  at- 
tracted much  attention  and  got  many  laughs. 

For  a  lobby  display,  a  cut-out  was  made 
from  the  G-sheet  and  one  of  the  eyes  was 
replaced  with  a  small  lamp  on  a  flasher  socket, 
causing  it  to  wink.  An  electric  shadow  box 
was  used  on  the  stage  for  advance  advertise- 
ment. 


Street  ballyhoo  for  "  Brothers  Under  the  Skin 
used  by  the  Allen  theatre,  Toronto,  Ont. 


830 


Motion  Picture  News 


Attractive  "Broadway  Madonna"  front  designed  by  Manager  E.  J.  Ban  man  of  the  Rex  theatre,  Wheeling,  W.  Va.    Masked  cut-outs  at  right  and 

left,  another  enclosed  in  iron  bars  and  a  city  sky-line  above  it,  composed 


"Omar  theTentmaker"  Is  Given 
Varied  Publicity  Campaign 

Portland,  Ore. — Manager  J.  C.  Stille,  of 
the  Rivoli  theatre,  used  an  exploitation  cam- 
paign for  "  Omar  the  Tentmaker  "  that  em- 
braced many  angles. 

Ten  days  before  the  picture  opened  the  Port- 
land Oregonian  started  a  Quatrain  or  Poetry 
Contest  for  the  purpose  of  finding  out  the 
literary  talent  and  sentiments  of  local  people. 

Then  Manager  J.  C.  Stille  decorated  his 
lobby  elaborately  a  week  in  advance.  From  the 
Cartosian  Bros.  Persian  Rug  Co.  Mr.  Stille 
obtained  $50,000  worth  of  rare  rugs,  lamps 
and  antiques.  These  he  had  insured  by  the 
Lloyds,  Inc.,  and  the  newspapers  printed 
stories  of  the  transaction. 

The  ushers  came  next  for  attention  and 
were  provided  with  specially  made  silk  cos- 
tumes of  Persian  design.  From  the  Rivoli 
Sign  Shop  came  a  series  of  six  two-sheet 
shadow  box  cut-outs  illuminated  with  small 
candlepower  colored  lights  and  adorned  with 
silver  leaf  and  some  artistic  cut-out  streamers 
for  over  the  archway  and  aisle  portieres. 

The  advertisements  for  the  Sunday  follow- 
ing the  opening  were  modest  but  attractive, 
and  among  the  follow-up  ads  used  was  one 
column  ten-inch  ad  presumed  to  have  been 
written  by  Mr.  and  Mrs.  Portland,  who  re- 
marked in  brief  sentences  that  they  had  decided 
to  break  the  monotony  of  the  Christmas  shop- 
ping rush  and  enjoy  "  Omar  the  Tentmaker." 

The  night  before  the  picture  opened  yellow 
slips  supposedly  written  by  Mr.  Post  and  ask- 
ing visitors  to  Portland  to  make  an  effort  to 
see  "  Omar "  before  leaving  were  placed  in 
every  hotel  mailbox  of  the  city.  Bookmarks 
were  also  placed  in  library  books  and  pack- 
ages sold  at  book  stores. 


"  Broken  Chains "  street  ballyhoo  used  by  the 
Chicago  theatre,  Chicago.     Music  was  played 
on  the  inside  of  the  truck  body 


Girls'  Contest  Held  as  Aid  to 
"If  I  Were  Queen" 

SCHENECTADY,  N.  Y.— The  man- 
agement of  the  Albany  theatre,  dur- 
ing the  run  of  "  If  I  Were  Queen," 
announced  that  a  trophy  cup  would  be 
given  as  a  prize  for  the  best  essay  writ- 
ten on  the  subject  "  What  I  Would  Do 
If  I  Were  Queen."  The  contest  was  open 
to  all  girls  of  the  public  and  parochial 
high  schools  of  the  city. 

Competent  judges  were  selected  to 
pass  on  the  merits  of  the  compositions 
and  announcement  of  the  result  was  pub- 
lished in  the  Gazette,  a  local  paper.  Pres- 
entation of  the  cup  was  made  at  the  the- 
atre. The  third  and  second  prizes  were 
three  and  six  months  passes  to  the 
theatre.  

Many  Novel  Accessories  Boost 
"Strangers'  Banquet" 

New  York,  N.  Y. — An  unusual  line  of 
teaser  accessories  was  gotten  out  for  the  show- 
ing of  "  The  Strangers'  Banquet  "  at  the  Cap- 
itol theatre  by  Eddie  Bonns,  manager  of  ex- 
ploitation for  Goldwyn,  and  W.  R.  Ferguson, 
headquarters  exploiteer. 

One  of  the  novelties  was  the  picture  of  a 
chair  printed  in  yellow  on  a  black  background, 
furnished  with  a  string  by  which  it  could  be 
tied  to  telephone  receivers,  door-knobs,  auto- 
mobiles, etc.  On  the  front  of  the  card  was 
the  following:  "  Marshall  Neilan  has  reserved 
a  seat  for  you  at  the  Strangers'  Banquet." 

Fifteen  thousand  six-inch  rulers  were  used 
for  the  New  York  showing,  being  distributed 
particularly  in  offices.  On  the  front  of  the 
ruler  was  printed :  "  A  picture  that  will  posi- 
tively measure  up  to  all  expectations." 

A  herald  in  the  shape  of  a  bottle  was  used 
freely.  It  was  green  and  black  printed  on 
white.  It  has  two  seals  on  it — the  Goldwyn 
seal  and  the  Neilan  seal.  Across  the  label  was 
printed:  "  23-Star  Brand  of  Sparkling  Enter- 
tainment." 

Ten  thousand  paper  napkins,  folded  to  form 
a  triangle,  with  "Marshal  Neilan's  Supreme 
Screen  Achievement  of  1923,  '  The  Strangers' 
Banquet,'  Capitol  theatre,"  were  distributed 
in  restaurants,  cafes  and  other  places.  Ten 
thousand  toothpicks  encased  in  little  paper 
envelopes,  on  which  were  printed  "  Pepper- 
mint Flavored,  Marshall  Neilan's  '  The  Strang- 
ers' Banquet,'  etc."  were  also  distributed. 

An  imitation  engraved  invitation,  together 
with  a  printed  menu  for  "  The  Strangers' 
Banquet,"  a  23-star  course,  was  mailed  out. 
The  name  of  a  player  in  the  cast  was  used  in 
connection  with  each  dish. 


Gets  Publicity  Through  Attack 
on  "Manslaughter"  Stunt 

Iola,  Kans. — The  stock  "Manslaughter"  tie- 
up  was  given  a  new  slant  by  John  J.  Friedl, 
Paramount  exploiteer,  when  the  picture  played 
at  the  Grand  theatre. 

The  public  came  in  for  the  tieup  and  the 
"Drive  carefully  and  avoid  'Manslaughter' " 
signs  were  placed  on  every  traffic  semaphore 
and  standard.  Friedl  then  wrote  a  letter  to 
the  local  newspaper  signed  "Curious"  and 
asked  why  motion  picture  advertising  was 
permitted  on  the  city  property  and  if  the 
theatre  was  paying  for  it,  who  was  getting 
the  money. 

Friedl  also  planted  an  editorial  along  the 
same  lines.  Then  he  got  an  interview  from 
the  mayor  stating  that  the  city  was  perfectly 
willing  to  cooperate  with  any  business  enter- 
prise provided  the  city  got  benefit  from  the 
propaganda,  too.  He  pronounced  the  "  Man- 
slaughter" hook-up  as  a  proposition  of  im- 
mense value  to  Iola. 

Everybody  was  satisfied,  especially  since 
not  one  cent  of  cash  was  involved,  and  the 
picture  had  publicity  to  the  tune  of  an  edi- 
torial and  two  front  page  stories. 


Attractive    lobby   display   for  "  Tess   of  the 
Storm  Country  "  prepared  by  F.  H.  Fowler,  Jr., 
general     manager     of     the     Tivoli  theatre, 
Chattanooga,  Tenn. 


February  17,  1923 


831 


'East  is  West"  display  with  plenty  of  cut-outs  and  novel  beaverboard  pagodas  with  stills  mounted  on  the  sides,  used  by  the  Marlow  theatre, 

Helena,  Mont. 


Extensive  Advertising  Is  Put 
Back  of  "Robin  Hood" 

Omaha,  Neb. — An  extensive  campaign, 
beginning  four  weeks  in  advance,  was  put 
over  for  the  showing  of  "  Douglas  Fairbanks 
in  Robin  Hood"  at  the  A.  H.  Blank  Strand 
theatre  by  Harry  Watts,  manager. 

A  newspaper  advertising  campaign  was 
laid  out  that  called  for  400  inches  of  space 
up  to  and  including  the  opening.  The  use  of 
copy  began  with  a  week  of  teaser  ads 
announcing  a  tremendous  attraction  for  the 
Strand  on  the  way.  The  second  week  was 
devoted  to  telling  the  name  of  the  picture 
with  only  a  few  of  its  outstanding  claims  for 
special  prominence.  In  the  third  week  the 
copy  became  more  specific,  bringing  the  play 
date  into  the  foreground.  The  week  before  the 
opening  was  given  to  details  of  the  picture, 
prices,  show  hours,  etc.,  all  timed  effectively 
to  culminate  on  the  opening  day  with  half- 
page  display  space  of  an  exceptionally  attrac- 
tive nature.  Liberal  display  copy  was  planned 
to  run  through  the  engagement  in  all  news- 
papers. 

The  principal  outdoor  billing  for  the 
*  Douglas  Fairbanks  in  Robin  Hood "  cam- 
paign took  the  form  of  fifty  24-sheet  stands 
in  hand-picked  locations.  Window  displays 
in  downtown  spots  consisted  of  special  cards 
with  two  stills  mounted  on  each  to  share 
space  with  painted  text  headlined  in  an  orig- 
inal stvle.   Of  these  there  were  100. 


Illuminated  Shirt  Front  on 
"Masquerader"  Ballyhoo 

MADISON,  Wis.— Manager  A.  P. 
Descormeaux,  of  the  Strand  the- 
atre, found  a  new  angle  for  the 
street  ballyhoo  on  "  The  Masquerader." 
The  masked  man  was  invested  with  eve- 
ning clothes  and  sent  on  the  streets  all 
lit  up. 

This  was  effected  by  stenciling  the 
front  of  the  stiff  shirt  to  read:  "The 
Strand  Now.  '  The  Masquerader.' "  A 
thin  piece  of  linen  was  pasted  over  this 
and  underneath  small  electric  light  bulbs 
were  placed  and  connected  with  the  bat- 
tery in  his  pocket  by  a  button  in  the  glove. 

The  masked  figure  invested  with  new 
lights  was  a  certain  eye-arrester.  His 
route  was  unrestricted.  He  appeared  in 
hotel  lobbies,  at  street  car  intersections; 
in  fact,  in  any  place  where  he  was  likely 
to  collect  a  crowd. 


"  Dr.  Jack "  posters  mounted  on  marquee  by 
Manager  B.  B.  Garner  of  the  Casino  theatre, 
Lakeland,  Fla. 


A  smashing  display  was  painted  for  the  out- 
side of  the  Strand.  Mural  paintings  were 
designed  for  each  of  two  large  panels  of  the 
theatre  front.  They  consisted  of  gigantic  fig- 
ures of  Douglas  Fairbanks  in  character,  each 
being  nineteen  feet  high  and  seven  feet  wide. 
Floodlights  from  across  the  street  illuminated 
these.  The  coming  of  the  feature  also  was 
heralded  for  ten  days  prior  to  the  opening 
with  electric  signs. 

"Broken  Chains"  Is  Exploited 
in  New  Ending  Contest 

Tulsa,  Okla.— "  Broken  Chains"  at  the 
Rialto  theatre  was  exploited  through  a  tie-up 
with  the  Tulsa  Tribune. 

A  cash  prize  of  $25  was  offered  for  the  best 
new  ending  to  the  picture  which  was  sent  in 
to  the  contest  editor.  Other  prizes  consisted 
of  a  box  and  pairs  of  seats  to  the  showing 
of  the  photoplay. 

The  Tribune  advertised  the  contest  on  its 
front  page  for  five  days  and  wn  a  story  on 
an  inside  page  giving  the  conditions,  prizes 
and  recounting  the  plot  of  the  story.  Nearly 
200  letters  giving  new  endings  to  the  photo- 
play were  received,  showing  how  widely  the 
contest  idea  appeals  to  the  readers  of  news- 
papers— particularly  to  the  women  readers. 


Tie-Ups  and  Lobby  Display  Aids 
"East  Is  West"  Showing 

Jacksonville,  Fla. — The  Packer  tar  soap 
window  tie-up  and  a  special  lobby  display 
were  the  outstanding  features  of  Manager 
A.  B.  Hill's  campaign  for  "  East  Is  West." 

A  complete  contest  tie-up  was  arranged  with 
the  Packers  Tar  Soap  Company  by  which  the 
company  gave  $50  in  prizes  and  a  considerable 
amount  of  material  for  window  displays. 
Eight  druggists  came  in  on  the  contest  tie-up 
and  supplied  large  show  windows.  Each  win- 
dow carried  cut-outs  of  Constance  Talmadge, 
stills  from  the  picture,  cards  giving  theatre 
and  play  dates,  and  a  card  giving  rules  of 
contest.  The  only  cost  to  the  theatre  was  for 
the  accessories  used  in  the  displays. 

The  marquee  was  boxed  in  with  compo- 
board,  extending  down  to  the  sidewalk  on  the 
two  front  corners.  This  was  painted  in  ori- 
ental designs  with  a  wonderful  array  of  colors. 
On  each  of  the  corners  extending  down  to  the 
sidewalk  was  painted  a  large  dragon.  Across 
the  front  was  the  title  in  oriental  letters. 

On  top  of  the  marquee  a  very  effective 
canopy  was  made  of  green  and  red  bunting. 
The  lights  under  the  marquee  were  dyed  pink 
and  the  inside  of  the  compoboard  was  painted 
in  various  designs  on  a  pink  background. 
Hanging  across  the  sidewalk  was  a  banner 
painted  in  oriental  letters. 


Lobby  display  for  "  The   Trap,"  prepared  by 
Manager    Harry    Gould    of    the  Hippodrome 
theatre,  Fort  Worth,  Texas 


832 


Motion  Picture  News 


Regional  News  From  Correspondents 


Washington  Snapshots 

Mrs.  A.  E.  Thorpe,  of  the  Blue- 
bird theatre,  Richmond,  Virginia, 
when  in  Washington  Saturday,  an- 
nounced that  she  and  her  husband 
were  taking  over  the  Colonial  the- 
atre in  Petersburgh,  Va.,  and  had 
arranged  to  operate  the  Palace  the- 
atre later  in  the  year.  One  of  the 
theatres  they  are  to  operate  in 
Petersburgh  will  be  renamed  the 
Bluebird,  after  their  Richmond 
house. 


Washington's  Film  Row  News 


Director  N.  Mirskey,  of  the 
Crandall  Musical  organization,  ac- 
companied Assistant  Manager  J.  J. 
Payette  to  New  York  for  a  three 
day  business  trip,  returning  Friday. 
During  his  northern  excursion  the 
Metropolitan  Symphony  Orchestra 
was  presided  over  by  the  assistant 
conductor,  Alexander  Podnos. 


The  Crandall  music  department 
announces  that  the  Bray  orchestra, 
which  made  such  a  hit  in  the  Strand 
(Crandall's)  Cumberland,  Md.  the- 
atre, has  been  permanently  engaged 
to  entertain  the  patrons  of  the 
movies  in  that  quaint  Maryland 
mountain  metropolis. 


Musical  innovations  of  the  Cran- 
dall organization  at  The  Central 
have  made  the  organ  recitals  of  W. 
E.  1'hompson  as  successful  as  those 
of  Organist  Stanley  Roades  at  the 
Apollo. 


Mrs.  Harriet  Hawley  Locher,  of 
the  Crandall  Public  Service  depart- 
ment, is  back  at  her  desk  after  a 
five  weeks'  absence,  due  to  illness. 


George  G.  Larkin,  the  courteous 
veteran  attache  at  the  Crandall  Sa- 
voy theatre,  Mt.  Pleasant,  Wash- 
ington, is  now  occupying  an  im- 
portant post  in  the  bookkeeping  and 
auditing  department  of  the  Crandall 
theatres,  under  Auditor-in-Chief 
Fritz  D.  Hoffman,  C.  P.  A.  Allan 
Bisplinghoff,  of  the  accounting  de- 
partment, has  resigned  to  take  up 
his  permanent  residence  in  Chat- 
tanooga, Tenn.  Succeeding  him  in 
Mr.  Hoffman's  accountancy  suite  is 
Le  Roy  Sherman. 


The  Civil  Service  announces  a 
vacancy  in  the  motion  picture  staff 
of  the  new  Washington  laboratory 
of  the  Division  of  Publications,  De- 
partment of  Agriculture,  under 
Film  Director  Perkins.  The  posi- 
tion, for  which  an  examination  is 
soon  to  be  given,  is  that  of  labora- 
tory aid,  at  a  salary  of  $900  to  $960 
a  vcar. 


A.  Dreisner  of  the  Washington 
Theatre  Supply  Company  savs  that 
he  sold  Mr.  Crandall  three  Powers 
projectors  and  a  Powers  generator 
for  the  famous  glass  walled  booth 
in  the  new  Tivoli,  14th  at  Park 
Road,  Mount  Pleasant,  Washing- 
ton. 


WG.  NAUGHTON,  former- 
•ly  connected  with  the  Sidney 
Lust  enterprises  as  manager  and 
ballvhoo  expert  for  the  Leader 
theatre  Washington,  has  severed 
that  connection  and  is  now 
handling  similar  duties  for  the  T. 
A.  O'Donnell  Amusement  units, 
operating  neighborhood  theatres  in 
Washington  and  vicinity.  Mac 
makes  his  downtown  headquarters 
in  the  offices  of  the  O'Donnell- 
Strecker  Battery  service,  on  the 
9th  floor  of  the  Mather  building. 

Special  Representative  F.  A. 
Schauss  of  Pyramid  Pictures,  Inc., 
from  the  New  York  City  offices 
of  the  Smallwood  interests,  was  a 
Saturday  caller  at  the  office  of 
Earle  K.  Fox,  Pyramid's  represen- 
tative for  this  territory.  Manager 
Drake  of  the  Baltimore  sub-branch 
was  in  the  city  to  discuss  matters 
with  the  home  office  representative. 

J.  A.  Bachman  of  Educational 
Pictures  of  Eastern  Pennsylvania, 
Washington,  announces  the  resig- 
nation of  his  secretary  Miss  Mc- 
Curdy  who  has  returned  to  her 
home.  Miss  Etheridge,  formery  of 
First  National  has  assumed  the 
duties  of  secretary  and  is  now  in 
charge  of  the  office  typewriter. 

Miss  Beulah  Martin  is  now  sec- 
retary to  Manager  Falkner  of 
Hodkinson.  Hodkinson  surprised 
Manager  Faulkner  of  the  Wash- 
ington office  with  a  sales  "booster" 
bonus  check  last  week.  And  be- 
fore he  got  through  the  Saturday 
mail,  he  found  a  notice  that  his 
managerial  salarv  had  been  raised. 
He  has  only  been  here  a  couple  of 
months." 

Mrs.  E.  J.  Wondrach,  assistant 


cashier  of  the  Metro  office  here, 
has  resigned,  and  returned  to  her 
home  in  Macomb,  Illinois. 

The  reason  for  the  frequent  vis- 
its of  Tom  Sorierro,  of  the  Cen- 
tury theatre,  Baltimore,  to  Wash- 
ington lately  has  just  been  learned. 
For  the  past  two  years  the  theatre 
men  have  suffered  in  the  spring, 
fall  and  summer  months  from  the 
city-wide  Daylight  Saving  Law 
which  the  legislature  passes  each 
year  and  then  makes  applicable 
only  in  such  towns  and  cities  as 
wish  to  adopt  it,  on  the  principle 
of  local  option.  To  date  only  Bal- 
timore, Annapolis  and  one  or  two 
Western  Maryland  cities  have 
adopted  it.  In  Baltimore  it  has 
caused  the  theatres  to  lose  pat- 
ronage, because  the  amusement 
parks,  races  and  carnivals  and 
block  parties  have  drawn  the 
neighborhood  and  downtown  pat- 
ronage away  from  the  highly  taxed 
theatres.  The  Theatre  Owners 
Chamber  of  Commerce  of  Balti- 
more and  The  Maryland  Exhibit- 
ors League  as  local  branches  of 
the  M.P.T.O.A.  have  asked  the 
Washington  Exchange  Managers 
association  and  the  F-I-L-M 
Board  here  as  well  as  the  Wash- 
ington M.P.T.O.A.  to  cooperate 
with  them  financially  and  other- 
wise, to  kill  the  Daylight  Saving 
proposition,  in  the  spring  primar- 
ies. They  are  circulating  petitions 
and  educating  the  public.  For 
once,  city  people  are  joining  with 
the  farmers  in  fighting  a  law  that 
upsets  a  large  group  of  business 
men  and  the  farmer  as  well.  Last 
summer  the  Crandall  theatres 
polled  their  patrons  and  found 
them  opposed  to  Daylight  Saving. 


In  the  St.  Louis  Branches 


HROY  HUGGINS  is  the  new 
•  Southern  Illinois  Yitagraph 
salesman,  succeeding  Harry  Pitner, 
who  is  now  selling  Pathe  short  sub- 
jects in  Northern  Illinois. 

S.  A.  Shirley,  Metro's  district 
manager,  was  a  caller  of  the  week. 
Other  visitors  were :  F.  G.  Conklin 
of  Hope  Hampton  Productions; 
Oscar  Apfel  of  Oscar  Apfel  Pro- 
ductions. 

.  Fox  Anniversary  week  was  the 
biggest  in  the  history  of  the  local 
exchange. 

"Notoriety"  will  have  its  St. 
Louis  premier  at  the  Delmonte  Feb- 
ruary 11.  Sam  Werner  of  United 
Film  Exchange  has  the  Southern 
Illinois  and  Eastern  Missouri  rights 
to  the  picture. 


Henry  Sanders,  Pathe  salesman 
for  Northern  Missouri  and  Illinois 
is  being  congratulated  on  being  a 
grandpapa.  The  stork  arrived  at 
the  home  of  his  daughter  in  Cape 
Girardeau,  Mo.,  during  the  week. 

Educational  has  taken  over  the 
distribution  of  the  Warner-Licht- 
man  product  in  this  territory. 

Joseph  Desberger,  American  Re- 
leasing manager,  has  resigned. 

Jack  Weil  has  succeeded  J.  B. 
Dugger  at  the  St.  Louis  exchange 
as  manager. 

Mr.  Weil  has  been  in  charge  of 
the  St.  Louis  exchange  before  and 
knows  conditions  and  exhibitors  in 
the  territory. 


the  Truxton  theatre  on  Florida  ave- 
nue, now  flics  an  artistic  sign  in 
bright  art  colors  from  his  seventh 
floor  shop  in  the  Mather  building. 
The  sign  reads  "  Theatre  Supply 
Company." 


Ben  Lust,  of  the  local  equipment 
group,  who  recently  took  control  of 


One  of  the  oldest  picture  theatres 
and   veteran   exhibitors  celebrated 


their  joint  anniversary  Saturday, 
Jan.  20,  when  the  Virginia  theatre 
of  Wheeling,  West  Virginia,  ended 
its  fifteenth  prosperous  year,  and 
Manager  Charles  A.  Feinler  com- 
pleted his  more  than  fifteen  years' 
connection  with  the  business  life  of 
Wheeling. 


Advices  from  Bristol,  Tenn.-Va., 
show  that  the  attempts  of  reform- 
ers, who  long  ago  closed  up  the  the- 
atres on  Sunday  in  Tennessee,  to 
abolish  Sunday  baseball,  also,  had 
finally  failed.  Thanks  to  the  action 
of  the  legislature  in  killing  the 
measure  in  both  houses,  Tennessee 
men  can  roll  up  sleeves  and  play 
ball  on  Sunday  without  a  blue  law 
enforcement  officer  packing  'em  off 
to  the  local  bastile.  Since  tolera- 
tion has  gained  this  victory,  it  may 
now  be  possible  to  secure  a  partial 
late  afternoon  privilege  for  the 
movies. 


It  was  definitely  announced  re- 
cently that  Fred  E.  Johnson  of 
Wheeling  is  not  to  take  over  the 
management  of  the  Rex  theatre  for 
the  present.  Johnson  was  formerly 
manager  of  the  Court  theatre, 
which  varies  road  attractions  with 
feature  films.  George  Shafer,  of 
the  Victoria,  and  new  owner  of  the 
Chapline  street  playhouse,  assumed 
control  of  the  Court  last  Monday, 
instead  of  February  1.  It  is  learned 
that  the  present  policy  of  the  Rex 
will  be  maintained,  with  George 
Zeppos  retained  as  active  head"  for 
the  present. 


The  Virginia  theatre,  Wheeling, 
had  a  tie-up  with  Taylor's  Depart- 
ment store,  and  on  the  last  day  the 
Marion  Davies  Knighthood  cos- 
tumes were  worn  by  Gertrude  Con- 
nelly of  the  Sherman  School  of  Ex- 
pression, to  aid  the  attendance  of 
"  When  Knighthood  Was  in 
Flower." 


St.  Louis  Brevities 

The  Aubert  theatre,  4949  Easton 
Avenue,  St.  Louis,  owned  by  the 
Photo  Play  Amusement  Company 
of  which  Samuel  D.  Bromley  is 
head,  opened  Thursday,  February  8. 
This  house  presents  an  investment 
of  $250,000  and  has  accommodations 
for  2500  persons.  Those  interested 
with  Bromley  are  :  Charles  H.  Beck- 
ers, J.  L.  Ennis,  August  H.  Gloeck- 
ner,  Miss  G.  Gloeckner,  John  R. 
Green,  Harry  Kaemmerer,  Paul 
Moll,  Emil  J.  Monnig,  James  F. 
Quisenberry,  Peter  Schmitt,  Ernest 
M.  Staude  and  L.  H.  Wenneker. 


Billy  Mueller  of  Jefferson  City, 
opened  his  new  house  on  February 
2  with  "  The  Old  Homestead  "  as 
the  feature  attraction.  He  plans  to 
continue  operating  the  Jefferson  as 
a  second  run  house. 


The  Community  High  School, 
Grand  Tower,  111.,  of  which  W.  E. 
Messmore  is  principal,  plans  to  give 
public  motion  picture  shows  once  a 
week. 


J.  C.  Hewitt  of  the  Strand,  Robin- 
son, 111.,  has  recovered  from  an  at- 
tack of  la  grippe. 


S.  E.  Pertle  of  Jerseyville,  111., 
has  added  the  Pythian,  Marshall, 
111.,  to  his  chain. 


Ross  Denney  of  the  Dreamland, 
Roodhouse,  111.,  has  taken  over  the 
Bijou,  Carrollton,  111. 


February  i  J  ,  1923 


833- 


Cleveland  Bulletins 

Christy  Deibel,  the  popular  man- 
ager of  Youngstown's  Liberty  thea- 
tre, is  in  New  York. 


Along  Cleveland's  Film  Row 


Joe  Calla,  manager  of  the  Strand 
theatre,  Canton,  was  here  last  Fri- 
day, booking  pictures.  He  stopped 
just  long  enough  to  say  that  he 
cleaned  up  recently  with  "  The 
Third  Alarm."  "  The  biggest  busi- 
ness in  the  history  of  the  house," 
says  Calla.  "It  didn't  just  happen, 
though.  It  was  the  result  of  a  well 
planned  publicity  campaign,  and  a 
happy  tie-up  with  the  Fire  Depart- 
ment. The  firemen  sold  in  excess  of 
15,000  tickets  on  a  profit-sharing 
plan.  At  noon,  every  day  of  the 
engagement,  the  apparatus  from  an 
near-by  engine  house,  ran  up  and 
down  the  main  street  of  Canton, 
with  banners  on  either  side,  telling 
all  about  the  picture  and  where  to 
see  it."  Calla,  also  arranged  to 
broadcast  the  song  "  Fire  Laddie, 
Just  Like  My  Daddy,"  a  popular 
song  that  fitted  into  the  scheme  of 
things.  In  addition,  he  arranged  a 
special  matinee  for  orphans,  and  got 
front  page  newspaper  space  by  ap- 
pealing to  the  public  for  autos  in 
which  to  take  the  orphans  to  the 
theatre.  Then  after  the  autos  re- 
sponded to  the  appeal,  they  were  all 
decorated  with  banners  bearing,  in 
big  letters,  "  We  are  on  our  way  to 
the  Strand  theatre  to  see  'The  Third 
Alarm.'  After  the  show,  the  or- 
phans were  taken  over  to  the  fire 
department,  given  ice  cream  and 
cake,  and  then  shown  how  the  ap- 
paratus works.  Calla  is  going  to 
play  a  return  engagement  of  "  The 
Third  Alarm "  at  the  end  of  the 
month. 


James  Benis  has  sold  the  Quincy 
theatre,  Cleveland,  to  Charles 
Pintner. 


A.  C.  Hoganson  has  been  ap- 
pointed house  manager  of  the  Al- 
hambra  and  Pantheon  theatres,  To- 
ledo, by  the  Citizens  Alhambra 
Company.  Hogansons  used  to  be 
field  representative  for  Fox  Film 
Company,  travelling  out  of  Cleve- 
land. 


M.  A.  Malanay,  publicity  director 
for  Loew's  Ohio  theatres,  took  a 
projection  machine,  a  moving  pic- 
ture operator  and  the  first  print  of 
I  Robin  Hood  "  to  arrive  in  the  city 
to  the  home  of  Mayor  Fred  Kohler 
who  has  been  confined  to  the  house 
for  the  past  two  weeks  with  rheum- 
atism. Among  those  present  to  en- 
joy the  private  exhibition  were  the 
Mayor  and  Mrs.  Kohler,  Law 
Director  Paul  Lamb,  Welfare  Di- 
rector Ralph  Perkins,  and  Dr. 
Maurice  Budwig.  The  doctor  said 
that  movies  ought  to  be  shown  in 
all  hospitals,  for  convalescents,  as 
the  best  way  to  cure  a  pain  is  to  for- 
get about  it. 


Fred  Desberg,  managing  director 
of  Loew's  Ohio  theatre,  in  a  recent 
newspaper  article  said  that  favor- 
able newspaper  criticism  do  not 
boost  a  picture  nearly  as  much  as 
adverse  newspaper  criticisms  hurt 
It.  This  theory  was  smashed  into 
a  cocked  hat  last  week  when  every 
newspaper  critic  in  town  knocked 
"The  Voice  From  the  Minaret,"  the 
Norma  Talmadge-Eugene  O'Brien 
picture  playing  at  the  Stillman  the- 
atre, while  the  public  flocked  to  see 


J J.  CRANDALL,  field  represen- 
•  tative  for  Associated  Exhib- 
itors has  brought  his  three  months' 
sojourn  in  the  Cleveland  office  to  a 
close  with  the  appointment  of 
Herbert  Ochs  as  local  exchange 
manager.  Ochs  was  formerly  local 
Hodkinson  exchange  manager. 

F.  H.  Brauer  is  getting  signa^ 
tures  on  the  dotted  line  for  Famous 
Players-Lasky  now  instead  of  for 
First  National,  as  heretofore. 
Brauer  is  working  the  northern 
•  Ohio  territory. 

Henry  Fleming  has  moved  from 
the  third  floor  of  the  Film  Ex- 
change building,  where  he  had 
charge  of  the  Hodkinson  poster  de- 
partment, to  the  seventh  floor, 
where  he  is  now  juggling  the  paper 
for  First  National. 

H.  E.  Stahler  is  back  in  the  dis- 
tributing end  of  the  business  again, 
having  recently  allied  himself  with 
the  local  Fox  family.  Stahler  used 
to  be  Cleveland  manager  for  Asso- 
ciated Exhibitors. 

E.  A.  McAuliffe.  well  known  in 
these  parts  has  severed  his  connec- 
tion with  the  Cincinnati  Universal 
exchange  to  join  the  sales  force  of 
the  Cleveland  Fox  branch  office. 

J.  S.  Jossey,  president  of  the 
Progress  Pictures  Company,  was 
conspicuously  absent  from  his 
office  last  week,  having  been  laid 
up  with  the  prevalent  grippe. 


The  Western  Pictures  Company, 
of  which  W.  J.  Slimm  is  president, 
has  just  opened  a  Cincinnati  branch 
so  as  to  give  100  per  cent  service  to 
exhibitors  in  the  southern  part  of 
the  state.  The  new  branch,  located 
at  505  Broadway  Film  Exchange 
building,  is  under  the  direction  of 
Louis  Snitzer,  formerly  with  Lande. 
Alatthew  Schiessel  is  office  man- 
ager. President  Slimm  announced 
the  purchase  of  the  Neal  Hart  pro- 
ductions for  distribution  in  Ohio 
through  his  two  exchanges. 

C.  L.  Peavey,  Hodkinson  man- 
ager in  these  parts,  is  having  his 
Monday  afternoon  exhibitor  screen- 
ings well  attended.  The  third  of 
the  series  is  "Dollar  Devils."  Ex- 
hibitors have  complimented  Peavey 
for  putting  on  these  screenings  reg- 
ularly, so  that  they  can  keep  their 
finger  right  on  the  Hodkinson 
pulse! 

Harry  Charnas,  president  of  the 
Standard  Film  Service  of  Cleve- 
land has  spent  the  past  two  weeks 
in  New  York.  It's  a  business  trip. 
And  now  comes  the  announcement 
that  Charnas  has  bought  the  Betty 
Blythe  pictures,  including  "How 
Women  Love,"  and  "The  Darling 
of  the  Rich ;"  "The  World  Astage" 
and  "Environment"  with  Milton 
Sills  and  Alice  Lake.  These  pur- 
chases are  for  distribution  in  Ohio, 
Michigan.  Kentucky  and  Western 
Pennsylvania. 


With  Om; has  Exchanges 


Harry  Hollander  has  succeeded 
Roy  E.  Churchill  as  Omaha  branch 
manager  for  Goldwyn.  Mr. 
Churchhill  goes  to  Kansas  City  as 
branch  manager  for  F.B.O. 


Harold  D.  Barnes,  exploitation 
man  for  F.B.O. ,  has  gone  to  Grand 
Island,  Neb.,  and  Red  Oak,  la.,  in 
connection  with  the  booking  of 
"The  Third  Alarm,"  which  will  be 
shown  in  the  Grand  theatre  in  the 
former  city  and  at  the  Beardsly 
theatre  in  the  latter. 


tures  of  "The  Third  Alarm"  were 
shown  in  a  display  window  of  a 
downtown  store.  They  also  dug  up 
an  antiquated  piece  of  fire  apparatus 
to  which  they  hitched  three  horses 
that  were  used  by  the  fire  depart- 
ment before  it  was  motorized.  This 
horse-drawn  apparatus  with  clang- 
ing bell  attracted  considerable  at- 
tention along  the  streets  through 
which  it  passed. 


During  the  second  week  of  Robin 
Hood  at  the  Strand  Theatre  Man- 
ager Harrv  Watts  entertained  500 
public  school  children  at  a  screen- 
ing which  began  at  9  a.  m.  The 
children  who  stood  first  and  second 
in  their  class  averages  during  the 
last  school  semester  were  given 
tickets  to  this  special  showing.  The 
invitations  were  limited  to  the 
honor  pupils  in  Fourth  to  Eighth 
grades.  Belle  M.  Ryan  assistant 
superintendent  of  schools,  also  at- 
tended and  was  enthusiastic  in  her 
praise  of  this  screen  masterpiece. 


Publicitv  Manager  Nathan  Fru- 
denfeld  of  the  World  Realty  Com- 
pany and  Harold  Barnes  of  the  lo- 
cal F.B.O.  exploitation  department, 
did  some  effective  work  in  promot- 
ing "The  Third  Alarm,"  shown  at 
the  Moon  Theatre.  They  went  to 
the  public  library  and  obtained  loan 
of  photographs  and  other  articles 
of  interest  relating  to  the  genesis 
of  the  Omaha  fire  department.  This 
collection  and  a  series  of  still  pic- 


J.  L.  (Jimmy)  Winn,  assistant 
manager  of  the  Omaha  branch  of 
Associated  First  National,  has 
taken  the  publicity  desk,  succeed- 
ing E.  R.  Coffin  who  has  gone  to 
Hollywood,  to  be  identified  with  a 
production  unit  of  First  National. 
Eddie  Alpcrson,  Omaha  branch 
manager,  and  his  efficient  organiza- 
tion, tendered  Mr.  Coffin  a  fare- 
well party  at  the  new  exchange 
rooms  this  week.  Music  and  danc- 
ing were  features  of  the  function. 
Mr.  Winn,  the  new  publicity  man, 
has  experienced  an  unusually  suc- 
cessful career  in  the  motion  picture 
industry  during  the  last  three  years. 
He  began  his  newspaper  experience 
with  The  Omaha  Bee. 


Salesmen  working  out  of  the 
Omaha  office  of  Associated  First 
National  are  hitting  the  high  spots 
in  new  Hupmobile  sport  roadsters. 

"Dr.  Jack"  had  a  run  of  three 
weeks  in  downtown  theatres,  show- 
ing two  weeks  at  the  Sun  and  then 
at  the  Moon  theatre  for  the  third 
week,  these  houses  being  under  the 
same  management. 


Manager  Bokius  of  the  Valentine 
theatre,  Canton,  has  just  closed  such 
a  successful  seven-day  engagement 
of  "  When  Knighthood  Was  in 
Flower,"  that  he  has  already  ar- 
ranged for  a  three-day  repeat  run. 


Joseph  Palfi  has  taken  over  the 
Princess  theatre,  Kent,  O.,  from  H. 
Lallimont.  It  is  said  that  Lallimont 
is  retiring  from  the  film  business. 


Omaha  Snapshots 

W.  C.  Malm  has  transferred  his- 
interests  from  Hodkinson  to  Vita- 
graph.  His  specialty  is  in  the  field 
among  the  exhibitors. 


D.  L.  Danelson,  who  has  been 
identified  with  the  motion  picture 
business  in  Nebraska  for  15  years, 
has  joined  the  selling  force  of  F. 
B.  0.  He  has  been  with  Metro. 
He  owned  the  first  movie  theatre 
in  Grand  Island,  Neb.,  15  years  ago. 


Sam  Goldflan  has  joined  Asso- 
ciated Exhibitors  organization,  cov- 
ering key  cities  of  Nebraska  and 
Iowa.  He  was  formerly  manager 
for  First  National  in  Kansas  City. 


Liberty  Films,  operated  by 
Phil  and  Mayer  Monsky,  are  mov- 
ing into  new  quarters  "at  1514-6-8 
Davenport  street,  adjoining  Film 
Kxchange  building.  The  new  loca- 
tion has  been  remodeled  to  meet 
their  requirements. 


The  Strand  is  the  new  name  of 
a  new  motion  picture  theatre 
opened  at  Massena,  la.,  which  is  in 
the  Omaha  territory. 


The  Auditorium  was  opened  at 
Trimble,  Neb.,  last  week,  the  house 
to  be  used  exclusively  for  motion 
pictures. 


Bert  Gurney  plans  to  build  a  new 
picture  theatre  at  Alta,  la. 


Another  motion  picture  theatre, 
The  Legion,  has  been  opened  at 
Norfolk,  Neb.,  by  Miller  and  Bjern- 
ing. 

Silver  Hill  is  the  name  of  a  new 
theatre  opened  at  Chappel,  Neb.,  by 
A.  Oshkosh. 

Wife-Week  at  the 


Happy  Ones 
Unhappy  Ones 
Contented  Wives 

jnd  Itmc  »ho  think  of  the 
pricr  of  I  r.  r.l  mi 
A  HOftLft  OF  HO.\D£lt- 
MBt/T  FOH  THEM  ALL  I.V 


SEE  It  »/TH  iO.I/£O.H  HAtl^M^, 


it.    Which   proves   that  a   proper    rules.    H  The  Voice  from  the  Min- 

combination  of  stars  can  make  an  aret "  broke the  records  for  this  sea-  IVaned"  at  the  Strand  theatre,  Des 
exception    to    all    motion    picture    son,  according  to  Desberg.  Moines 


834 


Motion  Picture  News 


Canadian  Chatter 

Capt.  Frank  Goodale,  manager  of 
Loew's  Ottawa  theatre,  was  the 
"  headliner  "  at  the  luncheon  of  the 
Lions  Club  of  Ottawa  on  Tuesday, 
January  30,  when  his  activities  as 
an  aeronaut  in  the  States  before 
and  during  the  war  were  duly 
noted.  Manager  Goodale  intro- 
duced several  acts  from  the  theatre 
who  provided  special  entertainment 
and  then  distributed  a  number  of 
passes  to  the  theatre  as  "  Good 
Fellowship  Prizes." 


News  of  the  Canadian  Exchanges 


Manager  J.  C.  Kennedy  of  _  Al- 
len's Regent  theatre,  Ottawa,  joined 
"  The  100  Club  of  Ottawa,"  an  ex- 
clusive business  men's  organization 
in  the  Canadian  Capital,  on  Janu^ 
ary  31. 


On  February  2,  Manager  Don 
Stapleton  of  the  Centre  theatre, 
Ottawa,  was  the  "  silent  booster " 
at  the  Kiwanis  Club  of  Ottawa,  of 
which  he  is  an  active  member. 
References  were  made  to  his  activi- 
ties in  the  moving  picture  business 
since  the  days  when  he  and  his 
father  conducted  the  "Majestic," 
a  store  show  on  Sparks  Street, 
Ottawa.  Mr.  Stapleton  provided  a 
number  of  theatre  passes  which 
had  been  hidden  under  the  chairs 
at  the  luncheon  tables  and  there 
was  a  scramble  to  secure  the  prizes. 


Advertising  for  the  first  annual 
ball  and  banquet  of  the  Montreal 
Elks  was  provided  by  George 
Rotsky,  a  member  of  the  local  lodge 
and  manager  of  the  Allen  theatre, 
Montreal.  Mr.  Rotsky  donated  the 
use  of  half  a  column  of  space  in  the 
theatrical  section  of  the  Montreal 
Star  for  an  announcement  regard- 
ing the  function  which  was  held 
February  2.  Incidentally,  the  or- 
chestra of  a  rival  theatre,  the  Capi- 
tol, under  Conductor  J.  J.  Shea, 
provided  the  music  for  the  ball. 


William  Brown  of  Vancouver, 
B.  C,  one  of  those  formerly  identi- 
fied with  the  Columbia  theatre  chain 
in  British  Columbia,  has  secured 
three  of  the  theatres  which  were 
formerly  operated  by  the  company. 
The  houses  for  which  he  has 
secured  the  releases  include  the 
Columbia,  Maple  Leaf  and  the 
Princess  of  Vancouver. 


Arthur  Detlor,  former  manager 
of  the  Empress  theatre,  Edmonton, 
Alberta,  has  been  sentenced  to  12 
months'  imprisonment  on  the  charge 
of  theft  by  the  conversion  of  funds 
of  the  Western  Amusement  and 
Property  Company,  Limited,  the 
corporation  operating  the  Empress 
theatre  which  is  one  of  the  best 
known  moving  picture  houses  of  the 
Canadian  West. 


Kansas  City  Slants 

Two  changes  in  management  of 
theatres  in  the  Kansas  City  terri- 
tory were  announced  last  week. 
The  Elite  theatre  at  Baxter  Springs, 
Kas.,  has  been  purchased  by  Robin- 
son &  Garber  from  Thomas  Mc- 
Gruder  and  J.  G.  Tinsdale,  while 
the  Olive  theatre,  St.  Joseph,  Mo., 
has  been  purchased  by  M.  F.  Meade 
from  Mrs.  W.  W.  Wertehberger. 


VINCENT  McCABE,  Toronto, 
has  resigned  from  the  post  of 
general  manager  of  Associated 
First  National's  Canadian  organiza- 
tion because  of  ill  health,  announce- 
ment to  this  effect  being  made  at 
Toronto  on  February  2.  Mr.  Mc- 
Cabe  has  been  one  of  the  outstand- 
ing men  in  the  film  exchange  field 
in  Canada  and  his  withdrawal  has 
aroused  wide  regret.  He  came  into 
prominence  first  as  Fox  representa- 
tive at  Toronto  about  six  years  ago 
and  he  became  general  manager  of 
the  Fox  Film  Corporation,  Limited, 
for  Canada  before  he  went  with 
First  National.  He  has  visited 
every  part  of  Canada  and  was 
known  personally  by  almost  every 
exhibitor  in  the  Dominion.  His 
health  has  been  poor  for  some  time 
past.  He  has  no  business  plans  for 
the  future. 

Announcement  is  made  that 
Canadian  Educational  Films,  Lim- 
ited, with  headquarters  at  Toronto, 
has  taken  over  the  Canadian  dis- 
tribution rights  for  Robertson-Cole 
productions,  which  were  formerly 
handled  by  Regal  Films,  Limited. 


This  announcement  has  occasioned 
considerable  surprise  in  Canadian 
theatre  circles  because  it  marks  the 
entry  of  Educational  in  Canada  into 
the  field  of  dramatic  feature  dis- 
tribution. 

Until  a  few  months  ago,  Educa- 
tional were  released  in  Canada  un- 
er  the  direction  of  Jule  and  J.  J. 
Allen,  but  Canadian  Educational 
Films,  Limited,  was  organized  as 
an  independent  company  to  handle 
the  releases  throughout  the  country, 
offices  being  opened  at  Toronto, 
Montreal,  St.  John,  Winnipeg,  Cal- 
gary and  Vancouver.  This  move 
has  been  followed  by  the  acquiring 
of  Robertson-Cole  rights. 

Regal  Films,  Limited,  one  of  the 
largest  exchanges  in  Canada,  will 
continue  to  handle  Metro,  Pathe 
and  other  brands  of  pictures. 

Cecil  Wilson,  Winnipeg  branch 
manager  of  United  Artists  Corpora- 
tion for  the  past  year,  has  re- 
signed, according  to  official  an- 
nouncement at  Winnipeg.  He  is 
considering  several  offers  from 
other  exchange  companies,  it  is 
stated. 


Milwaukee's  Film  Row  News 


WILLIAM  ASHMUN,  man- 
ager of  the  Milwaukee 
branch  of  Pathe,  Inc.,  tendered  his 
entire  office  force  a  banquet  on  Jan- 
uary 20  at  Charley  Toy's  in  cele- 
bration of  the  Milwaukee  exchange 
winning  third  place  in  the  Esch- 
mann  sales  contest  for  1922.  The 
branch  manager  was  awarded  $300, 
each  salesman  $125,  the  booker  $100, 
and  cashier,  $100.  The  Portland 
branch  ranked  first  and  Los 
Angeles  second. 

H.  J.  Terry  has  recently  returned 
to  Milwaukee  and  is  in  charge  of 
Associated  Exhibitors'  Features, 
distributed  through  Pathe.  Mr. 
Terry  was  associated  with  W.  W. 
Hodkinson  Corporation  a  number 
of  years,  and  has  been  in  and  about 
this  territory  for  some  time.  He 
comes  from  the  Chicago  branch,  and 
will  be  in  charge  of  sales  for  this 
section,  comprising  two-thirds  of 
Wisconsin  and  the  upper  peninsula 
of  Michigan. 

J.  B.  Orth,  general  service  man- 
ager of  Universal,  and  his  assistant, 


W.  K.  Lindman,  are  visiting  Mil- 
waukee, arranging  for  the  equip- 
ment of  Universal's  new  offices. 

Book  department  tie-ups  in  Gim- 
bel's,  the  Boston  Store,  Gray's,  Es- 
penhain's,  three  Schuster  stores, 
have  been  helping  exploit  "  The 
Flirt,"  now  concluding  the  second 
week  of  its  run  at  the  Butterfly. 
A  ticket  of  admission  was  given  to 
each  purchaser  of  the  novel.  A 
ready-to-wear  window  tie-up  at 
Espenhain's  was  another  feature  of 
the  publicity  given  the  picture. 

"  Doc  "  Stimpson,  who  formerly 
traveled  through  northern  Michigan 
for  Famous  Players-Lasky,  has 
been  transferred  to  the  city  sales 
department.  O.  J.  Wooden  is  now 
in  charge  of  the  northern  Michigan 
territory. 

Mr.  Durlam,  local  manager  for 
Famous  Players-Lasky,  announces 
that  their  current  product,  compris- 
ing a  group  of  thirty-nine  pictures, 
has  been  closed  for  practically  every 
key  center  in  the  territory. 


Along  Kansas  City  Film  Row 


THE  Exhibitors  Poster  Ex- 
change, which  long  has  been 
one  of  the  needs  of  the  Kansas 
City  film  colony,  has  been  organized 
by  Al  Kahn,  president  and  general 
manager  of  the  Crescent  Film  Ex- 
change. The  new  exchange  will  be 
located  in  the  same  building  as  the 
Crescent  Film  Exchange. 

Ralph  Scherzer  has  resigned  as 
office  manager  of  the  Mid-States 
Distributing  Company's  Kansas 
City  office.  Mr.  Scherzer  had  been 
with  the  company  since  it  took  oyer 
the  product  of  Peacock  Produc- 
tions. As  to  the  future  Mr.  Scherz- 
er is  undecided. 


H.  E.  Schiller,  manager  of  the 
Kansas  City  Educational  office,  is 
confined  to  his  bed  this  week,  suf- 
fering from  a  severe  attack  of  in- 
fluenza. His  condition  is  not  dan- 
gerous, according  to  physicians,  and 
he  is  expected  to  be  back  at  his 
desk  soon. 

E.  C.  Jensen,  assistant  general 
sales  manager  of  F.B.O.,  spent  last 
week  in  "lining  up"  the  force  at 
Kansas  City  branch.  After  a  series 
of  "pep"  lectures,  he  departed  with 
the  assurance  of  every  one  from 
the  janitor  to  branch  manager,  that 
the  Kansas  City  exchange  would  be 
"hitting  the  old  pellet"  the  year 
round. 


Charles  H.  Barron  and  Showal- 
ter  Lynch  of  the  Kansas  theatre, 
Wichita,  Kas.,  by  virtue  of  an  ef- 


fective exploitation  campaign,  were 
able  to  depart  from  the  usual  policy 
of  two  pictures  a  week  and  play  to 
good  crowds  all  last  week.  A  fair 
grounds  of  miniature  design  at  the 


front  of  the  theatre,  a  frame  mount- 
ed on  a  motor  car,  on  which  were 
displayed  six-sheets  on  each  side 
and  two  three-sheets  in  the  rear, 
did  the  work. 


C.  A.  Vassar,  chief  of  Kansas 
City  police,  received  a  request 
Wednesday  to  indorse  the  motion 
picture  planned  by  Mrs.  Dorothy 
Davenport  Reid,  widow  of  Wallace 
Reid,  which  will  depict  the  evils  of 
the  narcotic  habit.  The  request 
was  in  a  letter  from  Louis  Oaks, 
chief  of  police  in  Los  Angeles,  wno 
is  seeking  the  indorsements  of  all 
the  police  chiefs  in  the  principal 
cities  of  America.  Chief  Vassar 
immediately  sent  a  telegram  of 
commendation. 


Florida  Flashes 

L.  I.  Galbreath,  who  operates'  the 
Tha-Leno  theatres  in  Center  Hill 
and  Webster,  has  opened  another 
house  in  Bushnell.  The  new  house 
will  also  be  called  Tha-Leno. 


The  annual  meeting  of  the  Strand 
Amusement  Company,  owners  of 
the  Strand,  Victory  and  Bonita  the- 
atres of  Tampa,  was  held  in  Tampa 
this  week.  Officers  for  the  year 
were  elected.  W.  D.  Gray,  presi- 
dent; E.  Sudenforf,  vice  president; 
J.  A.  Waterman,  treasurer;  H.  S. 
Hampton,  secretary.  The  officers 
and  directors  were  highly  gratified 
with  the  excellent  showing  made  by 
General  Manager  C.  D.  Cooley,  and 
his  efficient  staff,  and  no  changes  of 
any  kind  were  made  in  the  manage- 
ment. 


A  cloud  of  smoke  suddenly  filled 
the  Grand  theatre,  Tampa,  about  8 
o'clock  last  Monday  evening,  caus- 
ing the  patrons  of  the  theatre  to 
make  a  hasty  exit,  with  some  mild 
excitement.  Someone  from  an  office 
window  above  the  theatre  had  pos- 
sibly thrown  a  lighted  cigarette  on 
a  pile  of  trash  in  the  alley  in  the 
rear  of  the  theatre,  and  the  large 
suction  fans  drew  the  smoke  from 
the  burning  trash  into  the  theatre. 
The  fire  department  quickly  ex- 
tinguished the  blaze  and  the  show 
proceeded  as'  usual. 


Geo.  T.  Chester,  manager  of  the 
American  and  Ark  theatres,  Orlan- 
do, drove  to  Tampa  last  Thursday. 


When  the  Clinch  theatre  closed 
on  January  1,  Frostproof  was  with- 
out amusement,  as  there  was  no 
other  building  to  be  had  that  was 
suitable  for  a  theatre,  so  Stanley 
E.  Meyer  bought  a  30  by  50  tent, 
chairs  and  other  equipment,  and 
expects  to  give  the  people  of  Frost- 
proof their  movies  under  canvas 
within  the  next  two  weeks. 


San  Diego  Paragraphs 

W.  C.  Everett,  who  has  been  con- 
nected with  the  Colonial  Theatre 
since  its  opening,  as  treasurer  of 
the  Mission  Amusement  Corpora- 
tion, which  controls  the  house,  has 
taken  over  the  management  of  the 
theatre,  succeeding  S.  S.  Blachley, 
who  has  gone  on  the  road  with  a 
company. 


"Quincy  Adams  Sawyer,"  during 
its  week's  showing  at  the  Plaza, 
proved  a  good  box  office  attraction, 
and  the  fact  that  it  was  produced 
by  A.  H.  Sawyer  of  the  Sawyer- 
Lubin  company,  now  building  a 
studio  at  Grossmont,  near  here, 
added  to  its  local  popularity.  Mr. 
Sawyer  addressed  the  weekly  lunch- 
eon of  the  University  Club  recent- 
ly, using  as  his  theme  "Motion  Pic- 
tures and  Motion  Picture  Actors." 


Rated  as  one  of  the  ten  best  pictures  of 

1922  by  both  Film  Daily  and  Motion  Picture  News 


The  Revillon  Freres  Production 


Nanook  of  the  North 

In  addition  to  that,  hundreds  of  exhibitors  have  reported  that  it  is  one 
of  the  greatest  pictures  they  ever  run,  did  fine  business  for  them  and 
was  praised  by  all  who  saw  it! 


CALIFORNIA  THEATRE,  TURLOCK,  CAL. 
"100   per   cent,    satisfaction.    Several  said 
'finest  show  ever  saw.'  " — W.  S.  Lester. 
GARDEN  THEATRE,  MILWAUKEE. 
"Admission    50c.    Picture    played    to  good 
houses  for  three  weeks." — (Trade  Review.) 


BART'S  MECCA,  MIDLAND,  MICH.  ROYAL,  MALVERN,  ARK. 

"The  most  extraordinary  picture  ever  made  "Wonderful.  Every  exhibitor  in  the  country 

and  the  greatest  novelty  in  the  world  bar  should  run  this  subject." — J.  M.  Garner, 

none.   Teachers   and   pupils   attended   in   a  (Quoted  in  Ex.  Herald.) 

body." — J.   B.   Lauchlin,    (Quoted  in  Ex. 

Herald^ 


Can  you  afford  to  ignore  a  picture  that  sober 
and  expert  judgment  rates  as  one  of  the  ten  best 
of  the  year,  that  exhibitors  praise  so  highly? 


Produced  by  Robert  J.  Flaherty,  f.r.c.s. 


Pathe1  picture' 

TRADE        /  £ '      \  MARK. 


As  exciting  as  an 
automobile  collision — 

Pearl  White 


m 


"PLUNDER" 


TTWERY  chapter  of  this  thrilling  romance 
'  is  an  adventure  in  itself. 

Pearl  White's  marvellous  popularity  as  a 
serial  star  packs  'em  in  and  after  that  the 
superlative  production,  acting  and  story  do 
the  rest.  Fifteen  weeks  of  real  business  are 
assured. 

Pearl  White's  past  Patheserial  successes  have 
played  to  millions.  4  *  Plunder"  will  play  to 
its  tens  of  millions. 


Arrange  for  a 
screening  now 


Pafhe  serial 


Produced  and  directed  by 
Geo.  B.  Seitz 
Written  by 

B.  Millhauser  and  Mr.  Seitz 


February  17,  1923 


837 


Western  New  York 

The  Palace,  Peterson  &  Wood's 
new  house  in  Jamestown,  was  for- 
mally opened  last  Monday  evening. 
A  large  delegation  of  Buffalo  ex- 
change managers,  salesmen  and  ex- 
hibitors attended  the  premiere. 
Howard  Waugh  is  managing  the 
Palace  as  well  as  the  Mozart.  The 
policy  of  the  Palace  is  vaudeville 
and  pictures. 

Buffalo's  Strand  is  no  more.  It 
closed  its  portals  Wednesday  night 
with  a  final  showing  of  "I  Am  the 
Law."  Manager  Eugene  A.  Pfeil 
is  going  into  the  producing  busi- 
ness. He  has  been  named  general 
manager  of  Cavalier  Productions, 
Inc.,  in  which  Buffalo  and  Indiana 
financiers  are  interested.  Mr. 
Pfeil  plans  to  go  to  New  York 
about  April  1.  A  charter  has  been 
applied  for.  Charlie  Johnson,  the 
Strand's  famous  colored  porter,  will 
assume  a  similar  position  at  the 
new  Troy  theatre  in  Troy,  N.  Y. 
The  Strand  is  now  being  demol- 
ished to  make  wav  for  an  addition 
to  a  neighboring  bank.  The  lobby 
is  for  rent  as  a  store. 


Around  Buffalo  YBranch-Offices 


Buffalo  clergymen  saw  an  ad- 
vance showing  of  episodes  from  the 
Old  Testament  in  the  Central  "Y," 
Monday  afternoon.  The  pictures 
are  being  distributed  by  National 
Non-Theatrical  Pictures,  Inc.,  of 
New  York. 


Buffalo  may  have  a  motion  pic- 
ture studio  at  last.  Officials  of  the 
United  Film  Productions,  Inc.,  New 
York  City,  are  in  town  seeking  a 
studio  site.  The  roof  of  the  old 
German-American  brewery  building 
at  Main  and  High  streets  and  the 
old  Curtiss  airplane  plant  in  Elm- 
wood  avenue  are  being  considered. 
Tefft  Johnson  will  be  in  charge  of 
the  local  studio.  United  has  been 
making  two-reel  comedies.  Officers 
said  that  Buffalo  was  an  ideal  loca- 
tion for  a  studio  and  that  many  pro- 
ducers were  leaving  Gotham  be- 
cause of  the  hi  eh  cost  of  main- 
taining studios  there. 


The  Opera  House  and  Temple 
theatre  in  Cortland,  N.  Y.,  owned 
by  J.  S.  Burnham  have  been  pur- 
chased by  Mvron  Bloom  of  Fulton, 
N.  Y. 


THE  big  event  of  the  week  was 
the  formal  opening  of  the  Buf- 
falo exchange  of  Renown  Pictures, 
Inc.,  of  New  York  at  505  Pearl 
street  with  Robert  T.  Murphy  as 
manager  and  the  private  screening 
of  "The  World's  a  Stage,"  in  the 
Statler  Hotel  in  the  evening,  fol- 
lowed by  a  reception  and  dance. 
Southard  Brown  of  the  home  office 
publicity  forces  came  to  town  to 
aid  "Bob"  put  the  show  over.  Wal- 
ter Dion  was  in  charge  of  projec- 
tion at  the  Statler.  There  was  a 
large  attendance  at  the  hotel  end 
of  the  day's  activities. 

Colonel  Howard  F.  Brink  is 
anxiously  awaiting  a  print  of  Dr. 
Coue's  screen  message.  The  Col- 
onel wants  to  get  a  flash  at  it  him- 
self and  see  if  it  will  help  him  in 
trying  to  smile  exhibitors  into  sign- 
ing contracts.  One  thing  is  certain, 
Howard  ought  to  have  an  easy  time 
of  it  booking  this  one.  Clara  Gross 
has  resigned  from  the  Educational 
office  staff  to  accept  a  position  with 
F.B.O.  Educational  is  now  in- 
stalled in  its  fine  new  offices — the 
old  Nu-Art  exchange  in  the  big 
new  film  building  at  Pearl  and 
Tupper  streets. 

Hiram  Abrams  was  a  Buffalo 
visitor  last  week.  He  dropped  into 
town  for  a  conference  with  Chester 
A.  Saunders,  local  exchange  man- 
ager. Rose  Owen  and  Rose  Mid- 
dleman have  resigned  from  the 
United  office  force. 

Henry  W.  Kahn,  Metro  manager, 
was  in  Syracuse  last  week  end  and 
while  there  met  Jackie  Coogan,  who 
was  in  his  old  home  town  for  a 
brief  visit.  Jackie  assured  Henry 
that  he  ought  to  break  all  booking 
records  when  his  new  Metro  pic- 
tures came  through. 

H.  L.  Berkowitz,  assistant  man- 
ager of  the  First  Graphic  exchange 
journeyed  to  New  York  this  week 
for  a  peek  at  the  bright  lights. 
Jack,  manager,  and  H.  L.'s  brother 
has  just  returned  from  his  peeking 
tour  along  Broadway.  Phil  Gen- 
tille  invaded  the  Southern  Tier  this 
week  and  signed  up  a  lot  of  busi- 
ness for  the  new  Richard  Tal- 
madge  pictures. 

Josephine  Genco,  formerly  with 
Fox  exchange,  has  succeeded  Miss 


T.  Cecil  Leonard,  manager,  an- 
nounces a  change  of  policy  at  the 
Olympic.  Hereafter  there  will  be 
two  changes  of  program  each  week 
instead  of  one.  Mr.  Leonard  has 
designated  Friday  evening:  as  "Fam- 
ily Night,"  when  to  all  children 
presenting  a  coupon  from  the  news- 
papers he  is  giving  entrance  for 
five  cents.  "The  Oregon  Trail,"  is 
being  added  Friday  night  and  Sat- 
urday matinee. 

Howard  J.  Smith,  manager  of  the 
Palace  theatre,  is  a  live  wire  show- 
man. He  is  now  inviting  all  for- 
mer satisfied  Strand  patrons  to 
make  the  Palace  their  amusement 
headquarters.  Mr.  Smith  says  that 
his  added  vaudeville  section  is 
helping  business. 


Ruth  Rappeport  as  secretary  at  the 
local  Merit  exchange,  which  is  now 
in  charge  of  N.  I.  Filkins.  Miss 
Rappeport  is  now  with  Renown 
Pictures,  Inc. 

There  has  been  much  activity  at 
First  National  the  past  few  days. 
Edwin  Walsh,  booker,  eloped  with 
Miss  Hazel  McClellan,  director  of 
the  Colonial  theatre  orchestra,  and 
the  reports  got  out  that  Harold 
Lloyd  Beecroft,  exploitationist  ex- 
traordinary, is  soon  to  wed  Miss 
Genevieve  Kehoe  of  Syracuse.  No 
wonder  this  guy  has  always  wanted 
to  go  to  Syracuse  to  put  on  cam- 
paigns. We  have  a  sneaking  sus- 
picion that  much  of  the  campaign- 
ing was  at  the  home  of  Genevieve. 
We  understand  that  Harold  will  do 
the  bridegroom  stuff  this  month 
and  that  he  has  already  been  set 
back  several  years  through  the  pur- 
chase of  a  diamond  ring  that  glows 
like  a  headlight  on  a  Ford.  Branch 
Manager  E.  J.  Hayes  has  signed  a 
mammoth  contract  with  Shea's 
Hippodrome  for  First  National 
productions  and  announces  that  the 
local  exchange  will  go  way  over  its 
quota  for  F.  N.  week,  Feb.  3  to  10. 
R.  H.  Clark  was  in  town  last  week 
end. 

Joe  Fitzer  is  now  representing 
Universal  in  the  Syracuse  district, 
according  to  an  announcement  by 
Jim  Savage,  assistant-manager  of 
the  Buffalo  exchange. 

Fenton  D.  Lawlor,  former  man- 
ager and  recently  salesman  at  the 
Hodkinson  exchange,  has  resigned. 
Paul  Shaver  has  succeeded  Howard 
Riehl  for  Hodkinson  in  the  Syra- 
cuse district.  Riehl  is  now  with 
Renown.  John  Gentille,  shipper, 
has  resigned  to  go  into  business 
for  himself.  He  has  been  succeed- 
ed by  Elmer  J.  Tuksch,  formerly 
with  F.B.O.  Ruth  Lincoln  has  re- 
turned to  her  old  job  on  the  office 
staff.  A.  W.  Carrick,  salesmanager, 
visited  towns  along  the  Southern 
Tier  this  week. 

George  J.  Canty,  formerly  with 
Fox,  has  been  added  to  the  sales 
force  of  Bond  Photoplays,  Inc. 
Mike  Resnick  has  resigned.  He 
has  returned  to  New  York,  his  old 
stamping  grounds. 


{Continued  from  first  column) 
entation    of    \h.s>    Douglas  Fair- 
banks' production  de  luxe. 


With  Charlotte's  Branch- Offices 


"Robin  Hood"  opens  in  Buffalo 
for  an  indefinite  run  at  Shea's  Hip- 
podrome, commencing  Sunday, 
March  4,  according  to  an  announce- 
ment by  Vincent  McFaul,  managing 
director  of  the  "Hipp."  Mr.  Mc- 
Faul is  planning  an  elaborate  pres- 
(Contintted  on  last  column) 


TfRITZ  FRIEND,  veteran  Metro 
"  salesman  in  the  Carolinas,  and 
Jimmy  Hicks,  of  Enterprise  Dis- 
tributing Corporation,  detail  har- 
rowing experiences  of  being  snow- 
bound in  the  mountains  of  North 
Carolina,  around  Chimney  Rock, 
early  in  January.  They  were 
traveling  in  their  automobiles  and 
were  unable  to  negotiate  the  tor- 
tuous mountain  roads  during  the 
worst  snow  storm  of  the  winter,  the 
men  suffering  intensely  from  ex- 
posure before  relief  came. 

E.  F.  Dardine,  Charlotte  man- 
ager for  Universal,  has  just  re- 
turned from  a  trip  through  the  Vir- 
ginia territory.  He  also  visited 
Raleigh  and  met  many  of  his 
friends  among  the  legislators,  build- 
ing anti-censorship  fences,  etc. 

Fred  H.  Kirby,  for  several  years 
Carolina  salesman  for  Educational, 
is  now  covering  the  same  territory 
for  American  Releasing  Corpora- 
tion. 


V.  P.  Whitaker,  special  repre- 
sentative for  Al  Lichtman,  has  been 
in  the  Carolina  territory  with 
Branch  Manager  Rufus  A.  Davis, 
making  calls  on  important  key  city 
exhibitors. 

John  Scruggs,  of  the  accessory 
department  of  Goldwyn,  was  called 
to  Greenville,  S.  C,  last  week  on 
account  of  the  death  of  his  father. 

W.  B.  Corby,  former  Universal 
salesman  out  of  Charlotte,  has  re- 
signed his  position,  but  has  not  an- 
nounced his  new  affiliation. 

George  V.  Atkison,  short  subject 
salesman  for  Charlotte  Pathe,  is 
covering  Eastern  North  Carolina. 

H.  H.  Anderson,  who  formerly 
controlled^  a  circuit  of  theatres  in 
the  Carolinas,  has  moved  to  Char- 
lotte, where  he  has  secured  the 
premises  formerly  occupied  by  the 
Select  offices,  which  have  closed. 
It  is  rumored  that  Anderson  will, 
at  an  early  date,  enter  the  inde- 
pendent state  right  field  with  an  ex- 
change in  Charlotte. 


The  Shea  Amusement  Company's 
first  house  in  Canada,  Shea's  in 
Toronto,  now  the  Strand,  is  being 
offered  for  lease  after  May  15,  ac- 
cording to  ads  in  the  local  papers. 


The  new  Strand  theatre  will  open 
the  end  of  this  month  in  Endicott, 
N.  Y.  It  is  being  built  by  the  Ko- 
deco  corporation  on  Washington 
street.  It  has  a  capacity  of  900.  It 
is  a  beautifully  decorated  and  mod- 
ern equipped  theatre. 


In  order  to  arouse  interest  in  the 
first  episode  of  "Plunder,"  Pearl 
White's  new  serial,  Arthur  L.  Skin- 
ner, manager  of  the  Victoria,  ar- 
ranged to  have  motion  pictures 
taken  of  all  folks  entering  the  "Vic" 
last  Saturday  afternoon.  These  pic- 
tures will  be  shown  on  the  screen 
at  the  next  Saturday  matinee  and 
you  can  bet  all  the  kids  will  come 
again  to  see  themselves  "in  de 
movies." 

Al  Becker  of  the  Becker  Theatre 
Supply  company  has  installed  two 
new  Simplex  machines  in  Shea's 
Court  street  vaudeville  house.  He 
has  also  furnished  the  Kensington 
theatre  with  a  new  Crystal  beaded 
screen,  and  Manager  James  Car- 
dino  hooes  to  thus  acquire  perfect 
pictures. 

Carolina  Bulletins 

Carl  Bamford,  district  supervisor 
of  theatres  in  North  Carolina  for 
Southern  Enterprises,  Inc.,  has  pur- 
chased the  Majestic  Theatre,  Ashe- 
ville,  from  the  Southern  Enter- 
prises, Inc.,  and  will  hereafter  oper- 
ate it  independently.  It  is  a  new 
theatre,  one  of  the  finest  in  the 
South  and  was  formerly  one  of  the 
best  first  run  houses  of  the  Lynch 
organization  in  Asheville,  which  is 
the  original  home  of  the  vast 
Lynch  enterprises. 


Percy  W.  W  ells,  of  Wilmington, 
N.  C,  president  of  the  North  Caro- 
lina M.P.T.O.  is  receiving  the  sym- 
pathy of  his  many  friends  upon  two 
bank  failures  in  Wilmington  dur- 
ing the  past  four  weeks,  in  each 
instance  wiping  out  the  cash  surplus 
of  the  company  on  deposit  in  these 
banks.  In  addition  to  the  different 
checking  accounts  of  the  amuse- 
ment company,  each  bank  at  the 
time  carried  the  entire  accumulation 
of  all  theatres  of  admission  taxes 
which  had  been  collected  for  almost 
two  months. 

R.  D.  Craver,  of  Charlotte's 
"Broadway"  and  owner  of  the  First 
National  exchange  there,  has  ac- 
quired the  Broadway  theatre,  Co- 
lumbia. S.  C,  by  purchase.  He 
formerly  owned  the  house  at  one 
time.  He  will  thoroughly  remodel 
and  redecorate  it  and  install  a 
mammoth  pipe  organ. 

U.  K.  Rice,  of  the  Pilot,  Broad- 
way and  Auditorium  theatres, 
Winston-Salem,  was  a  visitor  on 
Charlotte's  Film  Row  during  the 
past  week. 

H.  F.  Stallings,  of  Kinston,  N.  C. 
and  H.  R.  Mason,  of  Goldsboro, 
N.  C,  operating  the  Mason-Stall- 
ings  Enterprises,  with  theatres  in 
Goldsboro,  Kinston  and  Wilson,  N. 
C,  were  visitors  in  Charlotte  dur- 
ing the  week. 


838 


Motion  Picture  News 


Seattle  Bulletins 

"  To  have  and  To  Hold  "  closed 
its  engagement  at  the  Strand  thea- 
tre here  the  end  of  January,  after 
having  played  to  seventeen  days  of 
capacity  business.  The  picture 
opened  at  Manager  H.  B.  Wright's 
house  in  the  middle  of  the  week, 
and  it  was  at  first  expected  that  it 
would  play  for  ten  days  only,  but 
attendance  at  the  theatre  held  up 
so  well  that  the  attraction  was  held 
over  for  a  two  and  half  week  run. 
"  Ebb  Tide  "  followed  it  as  the  next 
attraction. 


News  of  Seattle's  Exchanges 


"  The  Tale  of  the  Pipe  "  a  special 
propaganda  reel  produced  in  con- 
junction with  the  Seattle  Post-In- 
telligencer, was  recently  introduced 
by  Manager  R.  W.  Case  of  the 
Columbia  theatre  to  aid  in  the  fight 
now  going  on  in  this  city  against 
the  dope  and  drug  evil.  According 
to  present  plans,  "  The  Tale  of  the 
Fipe  "  will  be  made  into  a  series  of 
pictures,  and  one  reel  will  be  shown 
at  the  Columbia  each  week.  The 
film  is  made  by  "  Shorty "  Ran- 
dolph, cameraman  for  the  Interna- 
tional News  in  Seattle.  It  contains 
figures  on  the  narcotic  evil  and  is 
supplemented  by  scenes  in  opium 
dens,  exhibits  of  narcotic  instru- 
ments, and  descriptive  titles  regard- 
ing all  phases  of  the  situation.  In 
the  first  series,  flashed  from  "Bro- 
ken Blossoms"  and  other  pictures  of 
that  type,  loaned  by  the  various 
exchanges,  as  well  as  a  telegram 
from  Luther  Burbank  to  Mr.  Case, 
helped  to  introduce  the  subject  to 
the  theatre  patrons,  who  were  loud 
in  their  praises  of  the  work  the 
Columbia  is  doing. 


A  suit  for  $20,000  was  filed 
against  the  Southern  Pacific  railway 
recently  by  Miss  Frankie  Darling, 
while  she  was  appearing  in  this 
city  at  the  Blue  Mouse  theatre  in 
the  "  Irene  Castle  Fashion  Prom- 
enade "  offered  as  a  prologue  to  the 
Hodkinson  release,  "  Slim  Shoul- 
ders." The  suit  is  a  result  of  an 
accident  occurring  at  Medford,  Ore- 
gon, recently,  when  the  train  gave 
a  sudden  lurch  and  Miss  Darling 
was  thrown  to  the  floor,  suffering  a 
broken  nose  and  other  injuries  as 
a  result  of  her  fall.  She  was  un- 
able to  appear  in  the  revue  for  over 
a  week  after  the  accident,  and  de- 
clares, in  her  suit,  that  three  physi- 
cians have  told  her  the  scar  on  her 
nose  will  be  permanent. 


Word  has  just  been  received  in 
this  city  that  Miss  Jean  Haskell, 
who  up  to  a  few  months  ago  had 
always  resided  in  Seattle,  has  signed 
a  long-term  contract  with  the  Gold- 
wyn  Pictures  Corporation.  She 
was  recently  announced  as  winner 
of  a  motion  picture  magazine  "  op- 
portunity "  contest,  and  will  enter 
the  "  university  of  the  motion  pic- 
ture" on  the  Goldwyn  lot.  She  is 
the  daughter  of  the  president  of 
one  of  Seattle's  largest  meat  pack- 
ing organizations. 


Two  traveling  auditors  have  been 
recent  visitors  in  the  city.  Joe  Dc 
Maio,  representing  the  First  Na- 
tional exchanges,  and  Frank  W. 
Talbcrt,  of  Universal,  have  both 
been  working  in  their  respective 
local  exchanges  for  the  past  several 
weeks. 


SJ.  VOGEL,  western  district 
•  manager  for  the  W.  W.  Hod- 
kinson Corporation,  was  a  visitor 
in  Seattle  recently,  en  route  to  his 
general  headquarters  in  San  Fran- 
cisco, after  an  extended  business 
trip  to  New  York  and  a  tour  of  in- 
spection of  his  territory.  Mr.  Vogel 
was  a  guest  of  J.  R.  Beal,  manager 
of  the  local  exchange,  during  his 
stay  here.  Another  out-of-town  man 
around  the  Hodkinson  exchange 
was  Jack  Tripp  publicity  and  ex- 
ploitation manager  for  the  Irene 
Castle  Fashion  Promenade,  which 
is  now  touring  the  Pacific  Coast  in 
conjunction  with  the  Hodkinson  re- 
lease, "  Slim  Shoulders."  The  pic- 
ture was  showing  at  the  Blue 
Mouse  this  week,  and  Mr.  Tripp 
left  the  city  in  the  middle  of  the 
week  for  Tacoma  to  make  arrange- 
ments for  the  engagement  begin- 
ning there  the  following  week.  The 
picture  and  show  has  been  meeting 
with  capacity  houses  at  all  the  cities 
on  the  Coast. 

Roy  Boomer,  a  special  represen- 
tative of  the  Universal  Film  Com- 
pany, who  handles  key  city  bookings 
on  most  of  the  Universal  Jewel  pro- 


ductions, has  returned  to  his  head- 
quarters in  this  city  after  a  recent 
trip  to  the  East,  and  in  a  short 
time  expects  to  get  on  in  the  terri- 
tory and  work  around  Portland  and 
San  Francisco.  Mr.  Boomer  reports 
business  in  the  eastern  part  of 
Washington  rather  quiet,  but  much 
better  in  western  Washington  and 
Oregon.  Edward  Armstrong,  assist- 
ant general  sales  manager  for  Uni- 
versal, has  also  been  in  the  city, 
where  he  has  been  watching  the 
progress  of  the  eight  local  territory 
offices  in  the  "  Armstrong  Week " 
contest  to  determine  which  ex- 
change made  the  greatest  increase 
in  sales  over  a  ten-week  period  a 
year  ago.  Although  the  results  had 
not  been  finally  tabulated,  it  was 
believed  that  the  Seattle  exchange 
would  share  the  cash  prize  awarded 
to  the  office  that  made  the  largest 
gain. 

Visitors  last  week  on  Seattle's 

Film  Row  included  E.  A.  Halberg 
of  the  Lincoln  theatre,  Port 
Angeles;  W.  G.  Ripley  of  the  Bijou 
in  Aberdeen,  and  R.  L.  Ruggles  of 
the  Dream  and  Liberty  in  Chehalis. 


Along  Atlanta's  Film  Row 


THE  entire  industry  mourns  the 
of  a  veteran  of  the  game — 
Hugh  M.  Cardoza,  who  has  been 
in  the  film  game  for  more  than 
sixteen  years.  Mr.  Cardoza  died 
January  27th,  after  an  illness  of 
several  weeks.  For  the  last  sev- 
eral months,  he  had  held  down 
most  ably  the  post  of  Exploitation 
Manager  in  the  local  Associated 
First  National  Exhibitors  Ex- 
change. His  loss  will  be  keenly 
felt. 

Business  with  Savini  Films,  Inc., 
must  be  extraordinarily  good,  for 
genial  "Bob"  Savini,  president  of 
the  firm,  is  wearing  a  particularly 
joyous  smile  these  days,  and,  in- 
stead of  the  cautious  "not  so  good" 
that  some  of  the  exchange  men 
hand  you  in  reply  to  the  inevitable 
"How's  business  ?" .  Mr.  Savini 
chortles,  gleefully,  "Great!  Couldn't 
be  better!" 

It  is  good  to  see  Miss  Bianca  T. 
Bak,  Assistant  Manager  of  the  lo- 
cal Goldwyn  Exchange  back  on  the 
job,  again.  Miss  Bak  has  had  a 
particularly  severe  tussle  with  the 
old  "dengue  fever"  menace,  which 
has  kept  her  from  Film  Row  for 
a  number  of  weeks. 

Frank  W.  Salley,  formerly  a  pop- 
ular member  of  Film  Row,  who  has 
been  in  Miami,  Fla.,  for  several 
months,  has  returned  to  Atlanta, 
and  taken  over  the  duties  of  the  late 
Hugh  M.  Cardoza,  in  the  offices  of 
First  National. 

G.  B.  Holt,  formerly  in  the  office 


of  Bromberg  Attractions,  has  ac- 
quired passports  and  necessary 
"scraps  of  paper"  which  will  enable 
him  to  sail  for  France,  on  the  fif- 
teenth of  February,  to  take  up  his 
permanent  residence  in  "that  dear 
Paris."  Mrs.  Holt  is  French,  a 
native  Parisienne  and  has  been 
homesick  for  the  old  country.  Mr. 
Holt  will  act  as  cameraman  for  a 
number  of  American  firms  and  is 
quite  enthusiastic  over  the  new 
venture. 

It  was  with  deep  and  sincere  re- 
gret that  the  local  Film  Row,  and 
its  ramifications,  saw  Stephen  A. 
Lynch  depart  for  New  York.  Mr. 
Lynch  has  been  identified  with  the 
industry  in  the  South  so  long  that 
it  doesn't  seem  possible  to  imagine 
a  "film  game"  in  the  South  without 
him.  An  air  of  deep  gloom  has 
hung  over  the  offices  of  Southern 
Enterprises  ever  since  he  left. 

Joseph  L.  Marerrtette,  who  made 
himself  tremendously  popular  as 
manager  of  the  now  defunct  Real- 
art  Exchange  in  Atlanta,  has  gone 
oyer  to  Goldwyn,  where  his  ex- 
hibitor-friends will  be  delighted  to 
find  him  as  much  interested  in  their 
problems  as  before. 

The  society  editors  grew  quite 
excited  over  chronicling  the  mar- 
riage, last  week,  of  Oscar  Oldknow, 
only  son  of  William  Oldknow,  one 
of  the  oldest  pioneers,  in  point  of 
service,  in  the  picture  industry,  to 
charming  Miss  Louise  Scruggs, 
daughter  of  a  prominent  and 
wealthy  Atlanta  family.    Mr.  Old- 


In  the  Des  Moines  Exchanges 


JOE  COWAN,  shipping  clerk  for 
Universal,  is  getting  a  lot  of 
kidding  this  week.  He  dressed  as 
"  The  Sheik  "  at  a  masquerade  ball 
he  attended  last  week.  And  he 
won  first  prize.  So  his  friends 
mailed  him  a  photo  of  Valentino  in- 
scribed as  follows:  "To  my  near- 
est rival.". 

The  girls  of  the  office  staff  at 
the   Fathc   exchange  were  enter- 


tained at  the  home  of  Mrs.  Mary 
Frase  last  week.  The  guests  were 
Helen  Ditzler,  Rose  Browder  and 
Mrs.  M.  R.  Gallaway,  and  there 
were  also  a  number  of  their  friends 
invited.    They  had  a  Iov-a-ly  time. 

Business  has  been  so  rushing  at 
the  Universal  exchange  that  they 
have  added  two  new  stenographers 
to  the  staff,  Miss  Hughes  and  Miss 
Herman  of  Des  Moines. 


Atlanta  Gossip 

Manager  De  Sales  Harrison,  of 
the  Howard  theatre,  is  very  busy 
just  now  with  elaborate  plans  for  a 
fashion  revue  which  he  will  put  on 
in  conjunction  with  the  smartest 
shop  in  the  South,  the  week  of  Feb. 
12.  Ten  girls,  selected  from  the 
seventy-five  most  beautiful  girls  in 
Atlanta  (talk  about  Ziegfeld 
choruses,  and  Mack  Sennett  girls!) 
will  wear  a  bewildering  assortment 
of  gowns,  the  cream  of  New  York 
fashion  designers — and  it's  all  go- 
ing to  be  very  wonderful  —  and 
feminine  Atlanta  is  holding  its 
breath  in  anticipation. 


William  R.  Bedell,  of  the  Rialto 
theatre,  believes  in  contests,  and  his 
belief  has  been  upheld  by  the  pleas- 
ing success  of  several  of  his  most 
recent  ones.  The  grand  prize  of 
the  last  contest  was  a  white  enamel 
kitchen  cabinet,  that  fired  the  eye 
of  every  feminine  patron  who  saw 
it — and  the  essays  on  the  value  of 
the  feature  picture  flew  thick  and 
fast,  gathering  for  Mr.  Bedell  and 
the  Rialto  considerable  free  pub- 
licity. 


Manager  Kimball,  of  the  Bonita, 
has  an  unusually  clean  and  amusing 
tab  show,  labelled  "Flappers  of 
1923,"  which  is  pleasing  his  patrons. 
He  uses  a  five-reel  feature,  a  two- 
reel  comedy,  and  a  news  weekly  in 
addition  to  his  tab  show  and  is 
doing  excellent  business. 


Heretofore,  a  house  with  a  three- 
chahges-a-week  policy,  the  Alamo 
No.  2,  under  the  good  showman- 
ship of  the  manager  and  owner,  Mr. 
Samuels,  has  successfully  weathered 
a  change  to  one  picture  a  week. 
Each  picture  is  booked  for  an  in- 
definite run,  with  a  minimum  of 
four  days  and  the  new  policy  has 
met  with  success.  Second  runs  of 
the  really  big  specials,  "Three  Mus- 
keteers," "Way  Down  East,"  "When 
Knighthood  was  in  Flower,"  has 
made  the  change  possible. 


Des  Moines  Flashes 

J.  E.  Boyle,  Iowa's  oldest  exhibi- 
tor, was  removed  to  the  hospital 
this  week.  He  is  in  a  very  serious 
condition. 


Mr.  Harry  Pace,  of  Pocahontas, 
is  the  father  of  a  fine  baby  boy. 
Mr.  Face  is  now  acting  as  manager 
of  the  theatre  at  Pocahontas  while 
Mr.  Bauma  who  has  been  in  part- 
nership with  him  there,  joins  the 
Universal  Sales  force.  Mr.  Bauma 
will  have  territory  3. 


The  theatre  at  Mt.  Ayr  has 
changed  hands.  Mr.  Kramer,  of 
Great  Bend,  Kansas,  has  bought  the 
theatre  at  Mt.  Ayr. 


Mr.  Arthur  Stolte,  of  the  Des 
Moines  theatre,  has  suffered  an  at- 
tack of  the  grippe  or  something  like 


Dan  Burgum,  of  the  Garden  thea- 
tre, Des  Moines,  reports  that  a  let- 
ter from  his  daughter,  Ruth,  in  Cal- 
ifornia, says  that  she  agrees  with 
boosters  of  the  climate.  She  has 
gained  ten  pounds. 


Mr.  Helmts,  manager  of  the 
Strand  theatre,  took  a  trip  out  ot 
town  this  week. 


February  17,   1 p  2 3 


839 


New  England  Jottings 

More  than  200  service  and  ex- 
service  men  were  the  guests  of  the 
Park  theatre  (Boston),  manage- 
ment last  Tuesday  for  a  matinee  of 
"  Robin  Hood,"  which  is  nearing 
the  end  of  its  run  here  after  a  great 
series  of  houses.  The  operetta  of 
the  same  name  by  De  Koven  is  to 
be  given  at  the  U.  S.  Naval  Hos- 
pital here,  and  when  the  manage- 
ment heard  of  it  they  invited  all 
men  and  nurses,  not  only  there,  but 
from  all  the  veteran's  hospitals  in 
the  vicinity  of  Boston. 


A.  W.  Plummer  has  produced  a 
New  England  photoplay  from  the- 
old  stage  attraction,  "  Darkness  and 
Daylight."  Alta  Vera  is  featured, 
others  in  the  cast  being  Jack 
O'Brien,  Audrey  Berry,  Harlan 
Knight  and  Wallace  Ray.  The 
scenes  were  all  taken  in  the  vicinity 
of  Worcester. 


William  P.  Connory,  Jr.,  Con- 
gressman-elect from  the  Seventh 
Massachusetts  district,  has  submit- 
ted his  resignation  to  Mayor  Mc- 
Pheters,  of  Lynn,  Mass.,  as  chair- 
man of  the  Lynn  censorship  com- 
mittee and  the  Mayor's  secretary, 
to  take  effect  February  17,  prepara- 
tory to  assuming  his'  Washington 
duties. 


Knights  Templars,  Pilgrim  Com- 
mandery,  of  Lawrence,  Mass.,  took 
over  the  Strand  theatre  in  that  city 
last  Wednesday  night  for  a  special 
entertainment  of  pictures,  dancing 
and  buffet  lunch.  The  affair  was 
not  limited  to  members  and  their 
friends,  but  anyone  could  get 
tickets.  Following  the  photoplays 
the  large  lobby  was  turned  into  a 
dance  hall. 


Louise  Lovely,  who  was  at  the 
Olympia  theatre,  New  Bedford,  the 
past  week,  was  the  guest  of  the 
Rotary  Club  there  on  Wednesday 
where  she  spoke  on  the  false  im- 
pressions gained  among  the  public 
on  Hollywood.  At  the  theatre  she 
invited  young  men  and  women  to 
take  part  in  her  sketch,  "  A  Day  at 
the  Studio,"  and  declared  that  she 
would  lend  assistance  in  getting 
professional  engagements  for  them 
if  talent  appeared. 


Among  the    Butte  Exchanges 


EDWARD  ARM  STRONG,  _  as- 
sistant general  salesman  of  the 
Universal  Film  Exchanges  on  a  tour 
of  inspection  of  the  Western  Divi- 
sion was  a  Butte  visitor  the  week  of 
January  23.  He  reported  conditions 
improving  in  general  throughout  the 
Northwest  and  was  pleased  to  see 
that  conditions  in  Butte  had  im- 
proved. 

Mr.  and  Mrs.  Scott  of  the  Impe- 
rial and  Margaret  theatres  in  Ana- 
conda paid  the  Universal  a  visit 
last  week.  While  in  the  office  they 
booked  "  The  Flirt,"  "  Flame  of 
Life,"  "  New  Leather  Pushers,"  the 
"  Laemmle  Nine,"  as  well  as 
Around  the  World  in  Eighteen 
Days." 

P.  C.  Hurst,  exhibitor  at  Boze- 
man,  was  a  visitor  in  Butte  a  few 
days  ago.  While  here  he  did  con- 
siderable business  with  the  Univer- 
sal, giving  his  order  for  "  The 
Flirt,"  "  The  Flame  of  Life,"  "  New 
Leather  Pushers,"  and  the 
"Laemmle  Nine." 

Manager  C.  C.  Pratt  of  the  Amer- 
ican theatre,  Butte,  has  been  run- 
ning "  The  Flirt "  for  the  past  four 
days. 

Power  White,  exhibitor  of  Liv- 
ingston and  F.  A.  Boedecker  from 
Bozeman,  were  in  the  city  last  week 
calling  on  the  various  exchanges. 

E.  P.  McCafferty  of  New  York, 
manager  of  Fox  Educational  and 
Industrial  Department,  is  making  a 
tour  of  the  Fox  offices  all  over  the 
world  and  he  is  scheduled  to  ar- 
rive in  Butte  on  February  8th.  He 
plans  to  be  in  Butte  for  four  days. 

Western  representative  of  the 
Fox  Exchange,  George  Ekre,  has 
been  in  Great  Falls  the  past  few 
days  screening  for  the  exhibitors  the 


Last  Wednesday  saw  the  third 
annual  ball  of  the  Theatrical  Stage 
Employees  and  Motion  Picture  Op- 
erators' in  Boston.  It  was  held  at 
Mechanics  Hall,  and  more  than  15,- 
000  were  there  during  most  of  the 
evening.  The  feature  of  the  eve- 
ning was  the  "  fountain  of  per- 
fume," placed  in  the  center  of 
the  floor,  and  spouting  fragrance 
throughout  the  evening.  It  was  a 
sizable  affair  looking  as  if  made  of 
brown  marble,  and  was  constructed 
by  Edward  E.  Chapman,  of  Loew's 
theatre,  and  William  Morrell,  and 
Robert  McKee,  of  Keith's  theatre. 
Vivian  Martin  led  the  grand  march 
at  midnight  with  Jack  Donahue.  Of 
the  stars  perhaps  the  most  loudly 
applauded  was  Pauline  Frederick. 


The  many  methods  employed  by 
fish  hatcheries  in  the  state  of  Mas- 
sachusetts were  shown  last  Monday 
night  at  Leominster  at  a  meetine 
of  the  Sportsman's  Association  of 
that  city.  The  methods  at  hatcher- 
ies and  the  habits  of  game  were 
shown,  while  Game  Warden  Bowen, 
of  Boston,  explained  the  film. 


newest  Fox  specials,  "  The  Town 
That  Forgot  God,"  "  The"  Village 
Blacksmith,"  "  Custard  Cup,"  "Face 
on  the  Barroom  Floor,"  "  Lupino 
Lane  "  and  the  comedy,  "A  Friendly 
Husband." 

Fox's  representative,  "  Whirl- 
wind "  Hughart,  is  now  in  Eastern 
Montana  covering  the  territory  for 
the  Fox  specials. 

Merle  Davis,  General  Manager  of 
the  Ansonia  Amusement  Company, 
with  headquarters  at  Butte,  has 
been  in  Seattle  on  a  business  trip, 
while  there  he  was  taken  with  La 
Grippe  and  hurried  home.  He  is 
reported  much  improved. 

Manager  C.  C.  Fratt  of  the 
American  theatre  at  Butte  has  been 
very  ill  with  an  infected  throat. 
His  friends  have  been  very  much 
concerned  but  at  this  writing  he  is 
improving  and  hopes  to  take  up  his 
office  work  next  week. 

Melvin  Winstock,  an  old  time  film 
man  of  Montana,  now  connected 
with  the  Warner  Bros,  in  Oregon, 
was  a  caller  this  week  at  the  Butte 
office  of  the  Famous  Players-Lasky 
corporation,  exchanging  compli- 
ments with  F.  H.  Smith,  Manager 
of  the  city  office. 

L.  J.  McGinley,  Paramount  rep- 
resentative was  in  the  office  at  the 
time  and  the  two  enjoyed  a  social 
hour  discussing  old  times. 

J.  A.  English,  one  of  the  Peppy 
Paramount  salesmen  of  Eastern 
Montana  stopped  off  in  Butte.  He 
was  enroute  to  Salt  Lake  where  he 
expects  to  have  an  operation  on  his 
ear.  His  friends  regret  the  neces- 
sity of  the  operation  but  hope  to 
see  him  back  in  Montana  within 
the  month  in  his  normal  health. 


the  old  timers  in  the  business, 
visited  the  Albany  exchanges  last 
week.  T.  J.  McCarthy,  of  Port 
Henry,  was  also  in  town. 


Last  Saturday  in  Portland,  Me., 
while  the  manager  was  absent  for  a 
moment,  a  young  man  walked  into 
the  office  of  the  Strand  theatre, 
opened  a  cash  box,  and  walked 
quietly  away  with  $25  before  the 
manager  came  back. 


week  or  more,  from  a  severe  attack 
of  influenza. 


Eastern  New  York  Items 

The  residents  of  Mechanicsville, 
N.  Y.,  will  vote  on  the  question  of 
Sunday  movies  at  a  special  election 
to  be  held  on  February  28.  At  a 
recent  meeting  of  the  board  of 
aldermen,  it  was  decided  that  the 
best  way  to  settle  the  matter  was 
in  a  referendum  vote.  Those  work- 
ing for  Sunday  shows  in  Mechanic- 
ville  have  adopted  as  a  slogan,  the 
following:  "What  other  places 
have,  we  should  also  have."  The 
Sunday  movie  question  was  agi- 
tated a  year  ago  in  Mechanicville. 
but  so  much  opposition  developed 
along  certain  lines  that  those  be- 
hind the  proposition  decided  to 
withdraw  for  the  time  being. 


Lou  Buettner,  of  Cohoes,  in  Al- 
bany recently,  reported  that  the 
Strand,  which  he  has  just  opened 
in  Hudson  Falls,  is  doing  a  ca- 
pacity business,  with  a  daily  change 
of  pictures.  The  house  supports  a 
six-piece  orchestra  besides  an  or- 
gan. 


Ground  will  be  broken  on  April  1 
for  William  Berinstein's  new  the- 
atre in  Little  Falls.  Bids  will  be 
opened  this  week. 


Manager  Herman,  of  the  First 
National  Exchange  in  Albany,  took 
a  swing  through  northern  New 
York  last  week,  where  he  encoun- 
tered snowdrifts  as  high  as  the 
trains. 


The  Liberty,  at  Newburgh,  re- 
cently purchased  by  W.  W.  Berin- 
stein,  will  hereafter  be  known  as 
The  Strand,  and  will  reopen  on 
February  14. 


No  manager  has  yet  been  ap- 
pointed to  the  Palace  in  Troy. 
Harry  Berinstein,  who  has  been 
handling  the  house,  has  been  trans- 
ferred to  Newburgh,  although 
eventually,  he  will  handle  the  Little 
Falls  house. 


George  Roberts,  handling  the 
Colonial  and  Hudson  in  Albany, 
spent  a  portion  of  last  week  in  El- 
mi  ra. 


Olin  L.  Hawk,  of  New  York,  has 
just  been  named  as  manager  of  the 
Strand  in  Mechanicville,  succeed- 
ing J.  E.  Fitzgerald,  who  has  been 
transferred  to  Hudson  Falls.  Mr. 

TTnwk  will  assume  his  duties  on 

February  12. 


Manager  Herman  of  the  First 
National  in  Albany,  now  changes 
his  collars  twice  a  day,  having  been 
presented  with  a  big  supply  from 
one  of  the  Troy  collar  factories,  in 
a  tie-up  with  "  The  Hottentot." 


As  an  exhibitor,  there  are  few 
women  in  New  York  state  the 
equal  of  Mrs.  D.  S.  Regan,  of  the 
Star  in  Greenwich.  Mrs.  Regan 
was  in  Albany  last  week,  selecting 
several  pictures  for  early  presenta- 
tion. 


An  important  motion  picture 
deal  was  consummated  in  Cortland 
last  week,  in  which  the  Opera 
House,  as  well  as  the  Temple  the- 
atre was  sold  by  J.  S.  Burnham  to 
Michael  Bloom,  of  Fulton.  It  is 
said  that  Meyer  Schine  was  also 
out  after  the  two  houses. 


The  Strand  of  Phoenix  changed 
hands  last  week,  being  sold  to  a 
Greek  named  Vernakas,  of  Water- 
town. 


Jimmie  Rose,  one  of  the  Pathe 
salesmen  out  of  Albany,  is  back  on 
the  job,  after  three  weeks  in  the 
hospital. 


Uly  Hill,  managing  director  of  the 
Mark  Strand  in  Albany,  will  also 
handle  the  Troy,  when  it  opens  the 
latter  part  of  this  month.  "The 
Flirt "  will  be  used  as  the  opening 
feature,  with  "  Dr.  Jack "  running 
for  a  straight  week  at  both  houses, 
opening  February  26. 


Harry  Bernstein,  Buffalo  man- 
ager for  Universal,  with  supervi- 
sion over  Albany  as  well,  was  in  the 
Capital  City  last  week. 


The  Park,  of  Utica,  and  other 
theatres  are  heavily  exploiting 
"  Plunder,"  the  latest  Pearl  White 
serial. 


According  to  E.  S.  Johnson,  a 
Pathe  salesman  out  of  Albany,  just 
back  from  a  two  weeks'  trip 
through  northern  New  York,  the- 
atres in  that  section  of  the  state 
have  lost  thousands  of  dollars  dur- 
ing the  past  month  because  of  the 
almost  impassable  condition  of  the 
roads. 


Charles  J.  Rose,  who  has  been 
handling  the  two  Schine  houses  in 
Oneonta,  has  been  transferred  to 

Oswego. 


L.  L.  Connor,  of  the  Victory  in 
Cambridge,  prominent  in  American 
Legion  affairs,  was  in  Albany  last 

week. 


David  C.  Lithgow,  of  Green 
Island,  is  executing  two  mural 
paintings  of  large  size  for  the  new 
Troy  theatre.  One  represents 
Emma  Willard  instructing  a  class 
in  1824,  while  the  other  shows  the 
laying  of  the  cornerstone  of  the 
first  Court  House. 


Charles  Walder,  manager  of 
Goldwyn's  exchange  in  Albany,  has 
been  confined  to  his  house  for  a 


Charles  McCarthy,  of  Hoosick 
Falls,  better  known  over  the  state 
as  "  Judge  "  McCarthy,  and  one  of 


Negotiations  are  pending  In 
Syracuse,  which  may  result  in  the 
Nate  Robbins  Enterprises  of  Utiea 
acquiring  the  Grand  Opera  House. 
Tt  is  the  first  move  in  a  vast  ex- 
pansion program  planned  by  the 
Robbins  interests. 


840 


Motion  Picture  News 


Pre-release  Reviews  of  Features 


"  Jazzmania  " 
Tiffany-Metro — Eight  Reels 
( Reviewed  by  Charles  LarkinJ 

JAZZMANIA.  We'll  say  it  is.  But  we'll 
wager  that  the  exponents  of  syncopation 
eat  this  one  up.  Today  the  nation  is  in  the 
grip  of  jazz.  It  dominates  every  social  activ- 
ity, at  least  the  successful  events.  Taking 
cognizance  of  this  state  of  affairs,  Director 
Leonard  has  opened  wide  the  purse  strings 
and  let  a  golden  stream  fall  into  the  produc- 
tion of  one  of  the  most  elaborately  staged 
pictures  of  the  season. 

Made  for  fun  purposes  only,  the  story  may 
be  passed  over  quickly.  It  is  a  sort  of  syn- 
copated Graustark  theme  with  an  American 
and  Monte  Carlo  locale  thrown  in  for  good 
measure.  Tiring  of  the  continual  plottings  and 
bomb  throwings  of  her  countryfolk  and  de- 
termined not  to  marry  Prince  Otto,  the  pre- 
tender to  the  throne,  Queen  Ninon  flees  to 
America  with  the  star  reporter  of  one  of  the 
big  dailies.  There  she  becomes  all  the  rage 
because  of  her  dances,  but  in  the  end  re- 
turns to  her  country  to  expose  the  perfidy  of 
Otto.  Her  American  lover  follows  thither 
and  all  ends  well. 

The  story  has  been  written  with  Miss  Mur- 
ray's dancing  proclivities  in  mind.  At  every 
step  Mae  is  given  an  opportunity  to  shake  a 
wicked  shoulder  or  gyrate  on  her  pretty  toot- 
sies. The  while,  of  course,  she  is  donned  in 
striking  costumes,  each  more  original  than 
its  predecessor  and  costing  enough  to  make 
Britain's  debt  to  U.  S.  pale  into  insignificance. 

The  settings,  as  in  every  Murray  produc- 
tion, are  unusually  elaborate,  some  of  them 
reaching  heights  of  artistic  splendor.  A  sav- 
ing grace  of  the  whole  thing  is  the  fact  that 
the  director  and  author  have  seen  to  it  that 
seriousness  does  not  intrude  at  any  time. 

There  are  some  thrilling  airplane  shots 
showing  a  plane  doing  a  tail  spin.  The  mob 
scenes  are  well  handled.  From  a  photo- 
graphic viewpoint,  "  Jazzmania,"  is  a  master- 
piece. This  picture  answers  the  demand  for 
pep  in  our  picture  programs. 
The  cast  is  a  good  one. 

The  Cast 

Queen  Ninon  Mae  Murray 

Jerry  Langdon  Rod  LaRoque 

Jerry's  Uncle  Herbert  Standing 

"Buddy"  Daimler  ......Eddie  Burns 

Prince  Otto  Jean  Herscholt 

Captain  Valmar  Robert  Frazer 

Baron  Bolo  Lionel  Belmore 

American  Capitalist  Harry  Northrup 

American  Capitalist  Wilfred  Lucas 

General  Muroff  Thomas  Guise 

August  Daimler  Henry  Barrows 

By  Edmund  Colliding.  Directed  by  Robert  Z. 
Leonard.    Photographed  by  Oliver  T.  Marsh. 

The  Story — Prince  Otto  threatens  revolution 
in  Jazzmania  unless  the  queen  consents  to  marry 
hir.i.  She  refuses.  Revolution  starts.  The 
queen  becomes  a  jazz  enthusiast  and  when  the 
bombs  begin  to  fall  fast  and  furious  she  flees 
to  America.  She  goes  back,  grabs  the  throne, 
turns  the  land  into  a  republic,  introduces  flivver? 
and  other  modern  equipment — and  accepts 
American's  love. 

Classification— Graustark  stuff  jazzed  up  and 
set  in  elaborate  scenes.  The  whole  serving  as  a 
background  for  Miss  Murray's  dances. 

Production  Highlights—The  dances  per- 
formed by  the  star.  The  sets.  The  gowns 
worn  by  Miss  Murray.  The  revolution  in  Jazz- 
mania. The  scenes  attending  the  airplane  wreck 
at  Monte  Carlo.  The  fine  photography.  The 
snappy  subtitles. 

Exploitationo  Angles— The  title.  The  star. 
Wonderful  opportunities  for  putting  over  elab- 
orate window  displays  in  the  leading  music 
stores  of  your  town. 

Drawing  Poiver — Will  have  a  decided  appeal 
to  our  modern  jazz  followers.  The  intelli- 
gencia  may  not  care  for  it. 


A  scene  from  "  Rob  'Em  Good,"  Metro  Comedy, 
starring  Bull  Montana,  directed  by  Hunt  Stromberg. 

44  The  Pauper  Millionaire  " 
Playgoers — Five  Reels 
(Revieived  by  Laurence  Reid) 

HERE  we  have  the  wealthy-father-deter- 
mined-to-prevent-his-son's-marriage-to-a- 
girl-beneath-his-station  formula — an  old  and 
obvious  formula,  incidentally,  which  becomes 
so  involved  that  it  never  seems  to  get  any- 
where. It  is  an  English  production,  carrying 
an  English  cast  and  is  quite  ordinary  in  most 
every  department.  Poor  continuity  seems  to 
be  a  fault  with  these  English  productions — 
though  once  in  a  while  one  of  these  importa- 
tions register  sufficiently  to  pass  muster — 
particularly  if  it  contains  players  who  are 
fairly  well  known  and  is  directed  by  some  one 
who  knows  how  to  put  it  over  in  the  Ameri- 
can way. 

"  The  Pauper  Millionaire  "  is  slow-moving 
and  after  the  theme  is  introduced  it  gets  off 
on  another  tack  without  any  of  the  situations 
being  cleverly  dovetailed.  Such  a  type  of 
story  needs  to  be  balanced  with  a  humorous 
vein,  but  most  of  the  action  here  is  heavy  with 
plot.  The  millionaire,  an  American,  goes 
broke  in  London  and  suffers  a  deal  of  hard- 
ships before  he  is  able  to  admit  his  failure  in 
preventing  the  romance.  In  fact,  the  girl,  a 
nurse,  brings  him  back  to  health.  And  so  he 
grants  his  consent  to  her  becoming  a  member 
of  his  family. 

The  most  pleasing  highlights  of  the  picture 
is  some  first  rate  atmosphere  of  London  dur- 
ing one  of  its  enveloping  fogs.  The  act- 
ing is  only  fair — the  millionaire  suggesting  a 
Britisher  more  than  he  does  a  New  Yorker 
Katherine  Blair  as  the  girl  is  charming  and 
deserves  a  more  outstanding  part,  while  the 
rest  of  the  cast  is  competent  without  display- 
ing unusual  qualities  of  screen  pantomime. 

Once  in  a  while  some  praiseworthy  inci- 
dent flashes  through  the  sequences,  but  there 
are  not  enough  of  them  to  carry  the  picture 
uf!  u  a  w[nner-  The  title  and  the  theme 
should  have  been  treated  in  a  semi-humorous 
fashion  and  the  chances  are  it  would  have 
ottered  far  better  entertainment. 

The  Cast 

HarrryPysemi^.,th  T+.  !      ! !  \  \  [  \ Nj°T  Jtt 

mi  Martin  v. Klthe^Biai? 

JenKs   -..Jeff  Barlow 

By  Austin  Fryers.  Scenario  by  Elliot  Stannard. 
Directed  by  Frank  H.  Crane. 

The  Story— New  York  millionaire  is  deter- 
mined to  break  up  his  son's  engagement  and 
goes  to  London  to  "settle"  with  the  pretty 
nurse  to  whom  the  youth  is  engaged.  Through 
a  j^6"  °f  circumstances  he  loses  his  money 
and  becomes  injured.  But  the  nurse  brings  him 
back  to  health  and  the  father  grants  his  consent 
to  the  boy  s  marriage. 

Classification— Based  upon  conflict  of  father 
vesus  son  because  latter  is  determined  to  marry 

Production   Highlights— English  atmosphere. 

hxpLitatwn  Angles— Title  looks  like  best 
lcature  to  exploit  here,  since  cast  is  unknown 


44  Truxton  King  " 

Fox— 5613  Feet 

(Reviewed  by  Laurence  Reid) 

HP  HE  mythical  kingdom  formula  is  resur- 
-■-  rected  again  and  since  this  particular  film 
is  an  adaptation  of  George  Barr  McCutcheon's 
story  of  the  same  name,  it  is  certain  of  a 
dehnite  appeal  because  this  author  has  be- 
come popular  through  being  more  experienced 
than  any  other  in  dealing  with  this  ancient 
theme.  Besides,  his  name  is  sufficiently  fa- 
miliar with  the  average  patron  to  enlist  his 
patronage.  There  isn't  so  much  comic  opera 
flavor  to  this  picture  as  one  would  expect  and 
the  answer  may  be  found  in  the  adventure 
and  romance  which  are  not  over-stuffed  with 
hokum. 

Truxton  King  "  is  the  best  picture  which 
has  come  John  Gilbert's  way  in  some  time. 
Not  since  "Monte  Cristo "  has  he  had  a 
story  which  gives  him  the  opportunities  to 
show  what  he  can  do  until  his  sponsors  gave 
him  the  McCutcheon  yarn.  Oh,  there  is  noth- 
ing original  about  it;  there  is  the  same  dash- 
ing American  who  rescues  the  fair  daughter 
of  royalty  and  wins  her  undying  gratitude 
and  affection.  And  the  usual  conflict  between 
the  ruling  faction  and  the  revolutionists  is 
exposed  to  provide  a  more  or  less  exciting 
climax.  The  popular  elements  of  such  a  story 
are  in  their  customary  places.  And  because 
it  keeps  moving,  furnishing  a  good  line  of 
action  and  adventure,  it  must  be  put  down 
as  a  likely  attraction  for  the  everyday  patron. 

While  humor  is  usually  the  saving  grace  of 
this  type  of  play  when  it  is  exaggerated,  here 
it  looks  out  of  place.  In  fact  it  appears  la- 
bored in  execution  because  it  is  entrusted  to 
a  corpulent  player  who  impersonates  a  tourist 
guide.  The  director  has  provided  a  good  pro- 
duction and  deserves  praise  for  his  excellent 
hghting  effects.  Some  of  the  shots  featuring 
the  battle  between  the  rival  factions  were 
taken  at  night— and  they  offer  a  picturesque 
appeal. 

And  the  plot?  Well,  the  American  is  sus- 
pected of  being  a  spy  by  the  royalists.  But 
when  he  protects  them  and  effects  the  rescue 
of  the  girl  and  saves  the  kingdom  he  is  taken 
right  into  the  royal  household.  An  active 
picture,  this,  and  calculated  to  bring  Gilbert 
back  into  the  good  graces  of  the  public. 
The  Cast 

Truxton  King  john  Gilbert 

^orrai"e.  ■  :  Ruth  Clifford 

Count  Marlanx.  .  .   Frank  Leigh 

Prince  Robin,  aged  6  Mickey  Moore 

Hobbs   Qtjs  Harlan 

Count  Carlos  Von  Enge  Henry  John  Miller 

J°h".  TuI'ls  Richard  Wayne 

William    Spanz  Wiilis  M/rkg 

Olga  Platanova  Winifred  Bryson 

Baron  Dangloss.  .     . .  Mark  Fenton 

By  George  Barr  McCutcheon.  Scenario  by  Paul 
Schofield.  Directed  by  Jerome  Storm.  Pro- 
duced by  Fox. 
The  Story — American  in  Graustark  seeking 
adventure  scrapes  acquaintance  with  little  prince 
and  a  meeting  with  the  boy's  charming  aunt 
follows.  Later  he  discovers  that  revolutionists 
are  seeking  to  overthrow  the  government  and 
appoints  himself  her  protector.  He  is  taken 
prisoner  but  escapes  to  effect  the  rescue  of  the 
aunt. 

Classification — Adaptation  of  story  of  same 
name  by  George  Barr  McCutcheon.  Based  upon 
mythical  kingdom  formula. 

Production  Highlights— The  line  of  action 
which  is  well  sustained  with  adventure.  The  en- 
counter between  the  revolutionists  and  the 
royalists. 

Exploitation  Angles — Author's  name  well 
known.  Might  link  up  with  book-dealers  in  ex- 
ploiting book  and  other  novels  by  author. 

Drazving  Power — Suitable    for   any  house 

catering  to  the  fans. 


February  17,  1923 


841 


"  The  Bohemian  Girl  " 
American  Releasing — Six  Reek 
(Reviewed  by  Laurence  Reid) 

HARLEY  KNOLES  has  paid  his  re- 
spects to  the  memory  of  Balfe  by  pro- 
ducing "  The  Bohemian  Girl,"  one  of  the  most 
popular  romantic  operas  ever  written.  There 
is  scarcely  enough  substance  to  provide  pic- 
ture material,  bo  he  relies  mostly  upon  at- 
mosphere and  makes  it  a  well-staged  produc- 
tion. It  is  lavishly  produced  and  fairly  color- 
ful. Most  of  us  are  familiar  with  the  opera, 
but  seeing  it  revivified  for  the  screen  will  kin- 
dle a  feeling  of  sentiment  even  though  the 
spectator  will  not  be  conquered  by  the  plot. 
Most  of  the  sets  are  interiors,  and  the  libretto 
is  followed  with  true  fidelity. 

If  Knoles  has  erred  it  is  in  holding  his  scenes 
too  long,  so  that  the  action  seems  to  drag 
throughout  the  entire  footage.  Also  it  seems 
as  if  he  could  have  ordered  the  players  who 
interpreted  the  gypsy  roles  to  act  more  spirit- 
edly. This  is  not  condemning  Constance  Col- 
lier and  C.  Aubrey  Smith,  English  actors  who 
have  appeared  in  American  stage  and  screen 
productions,  who,  as  the  chief  gypsies,  man- 
age to  appear  in  character. 

Ivor  Novello,  however,  did  not  put  enough 
animation  in  his  study  of  the  youthful  Pole 
who  became  a  gypsy  to  escape  the  Austrian 
conquerors.  Moreover,  when  the  Count's 
child  is  kidnapped  and  reared  as  a  gypsy,  he 
allows  the  years  to  rest  lightly  upon  his  shoul- 
ders, although  ten  or  fifteen  years  must  have 
elapsed.  Ellen  Terry  as  the  old  nurse  of  the 
girl  has  a  small  part,  but  her  pantomime  is 
perfect,  and  Gladys  Cooper,  in  the  title  role, 
succeeds  in  lending  a  charming  wistfulness  to 
the  interpretation.  This  personable  English 
star  is  given  several  close-ups,  and  she  can 
stand  them.  Again,  she  knows  how  to  use 
make-up  with  discretion.  Novello  comes  into 
the  close-up  considerably,  too,  mostly  with 
his  profile. 

The  story  does  not  sustain  one's  interest 
throughout  because  the  plot  is  slow  in  devel- 
oping and  very  little  adventure  and  incident 
are  shown.  The  famous  songs,  "  The  Heart 
Bowed  Down,"  "Then  You'll  Remember 
Me "  and  "  I  Dreamt  I  Dwelt  in  Marble 
Halls,"  are  neatly  dovetailed  in  captions  and 
scenes.  The  picture,  however,  should  draw 
well  at  any  house  and  carries  good  exploita- 
tion possibilities. 

The  Cast 

Ar'ine  Gladys  Cooper 

Thaddeus  Ivor  Novello 

guda.  Ellen  Terry 

The  Gypsy  Queen  Constance  Collier 

Devilshoof  C.   Aubrey  Smith 

Count  Arnheim  Henry  Vibart 

Count  Florestein   .  Gibb  McLaughlin 

By  William  Balfe.  Adapted  from  opera.  Directed 
by  Harley  Knoles.  Photographed  by  Rene 
Guissart.  Released  by  American  Releasing  Corp. 

The  Story — Austrian  count  gives  hunt  dinner 
at  which  young  gypsy  is  guest  of  honor — the 
gypsy  having  saved  the  life  of  the  count's  little 
daughter.  The  gypsy's  comrade  kidnaps  the 
child  and  escapes,  and  the  girl  is  brought  up  a 
gypsy,  ignorant  of  her  real  identity.  The  youth 
who  saved  her  life  is  in  reality  a  Pole  of  royal 
blood.  They  fall  in  love  with  one  another 
and  are  separated  when  the  girl  is  reunited  to 
her  father.  Explanations  follow  and  the  count 
grants  his  consent  to  their  engagement. 

Classification — Adaptation  of  Balfc's  famous 
opera.    Features  adventure  and  romance. 

Production  Highlights — The  good  production. 
The  notable  names  in  cast — the  players  contrib- 
uting good  performances.  Gladys  Cooper's 
beauty.    The  scenes  in  the  castle. 

Exploitation  Angles — Most  every  one  is  fa- 
miliar with  the  score  of  Balfe's  opera.  Feature 
the  music  in  your  presentation.  Stage  a  pro- 
logue featuring  gypsy  life  and  gypsy  song — 
with  Balfc's  "Dreamt  1  Dwelled  in  Marble 
Halls,"  "The  Heart  Bowed  Down,"  and  "Then 
You'll  Remember  Me,"  sung  by  soloists  or  fea- 
tured by  the  orchestra.    Play  up  the  cast. 

Droning  Poiver — Title  should  attract  patrons 
of  second  class  houses.  Suitable  for  small  town 
houses. 


"  Adam's  Rib  " 
Paramount — Ten  Reels 
(Reviewed  by  Charles  Larkin) 

CECIL  B.  DEMILLE  has  come  to  the  de- 
fense of  the  flapper.  And  in  passing  ic 
might  be  mentioned  that  the  defense  has  cost 
a  pretty  penny.  If  ever  a  picture  showed 
disregard  for  the  money  bags  this  one  is  it. 
From  a  production  viewpoint  it  is  DeMille's 
masterpiece  and  probably  one  of  the  most 
elaborate  pictures  in  the  history  of  the  indus- 
try when  the  interior  sets  are  taken  into  con- 
sideration. We  are  told  that  the  prehistoric 
forest  scene  in  which  is  set  forth  the  life  of  the 
caveman  is  the  largest  indoor  set  ever  staged. 
We  believe  it  and  confess  that  few  will  ever 
believe  it  possible  that  it  is  an  interior  scene. 

"  Adam's  Rib  "  is  a  vivid  refutation  of  the 
argument  that  there  is  nothing  new  in  motion 
pictures.  The  natural  history  museum  is  that 
"  something  new."  It  shows  us  gigantic  re- 
productions of  dinosaurs  and  other  30-foot 
2-ton  playmates  of  our  stone  age  ancestors. 
It  is  a  novelty  that  is  bound  to  cause  com- 
ment. The  grand  ball  scene  is  a  triumph  of 
color,  photography  and  beauty.  The  forest 
scene  in  the  "  Adam  Period  "  shows  us  that 
even  then  flappers  held  forth  and  that  passion 
reigned.    It  is  DeMille  at  his  bizarre  best. 

In  this  picture  the  director  seeks  to  prove 
that  the  modern  girl  is  not  as  bad  as  his 
"  Manslaughter  "  would  have  us  believe.  He 
argues  on  the  screen  that  under  the  bobbed 
hair  there  may  be  brains  and  somewhere  be- 
neath the  folds  of  the  latest  Poiret— a  heart. 
In  putting  over  this  defense  of  flapperism  he 
tells  us  a  richly  entertaining  story.  He  has 
selected  a  cast  that  could  not  be  improved 
upon — what  with  Milton  Sills,  Elliott  Dexter, 
Anna  Q.  Nilsson,  Theodore  Kosloff  and  Paul- 
ine Garon — to  play  the  characters. 

The  production  is  filled  with  typical  De- 
Mille surprises.  Even  at  the  close  he  intro- 
duced several  thousand  feet  of  color  photog- 
raphy to  make  us  sit  up  and  take  notice.  Spice, 
snap,  color,  love,  thrills — they're  all  here. 

The  Cast 

Michael  Ramsay  Milton  Sills 

Prof.  Nathan  Reade  Elliott  Dexter 

M.  Jaromir  Theodore  Kosloff 

(King  of  Morania) 

Mrs    Michael   Ramsay  Anna  Q.  Nilsson 

Mathilde  Ramsay  Pauline  Garon 

James  Kilkenna  Clarence  Geldart 

Minister  to  Morania  George  Field 

Hugo  Kermaier  Robert  Brower 

Kramar  Forrest  Robinson 

By  Jeanic  Macpherson.    Directed  by  Cecil  B 
deMille. 

The  Story—Deals  with  passion  through  the 
ages.  Mrs.  Michael  Ramsay,  neglected  by  her 
husband  and  daughter,  meets  and  falls  in  love 
with  M  Jaromir,  deposed  king  of  Morania.  Her 
daughter  is  in  love  with  Reade,  a  professor.  To 
save  mother  from  King,  daughter  tries  to  win 
King  away.  Failing,  she  is  also  abandoned  by 
professor.  Mother  and  King  plan  to  elope. 
Mother  is  shocked  at  daughter  sacrifice,  realizes 
conduct  and  quits  king.  The  husband's  fortune, 
which  he  spent  to  get  the  king  back  on  his 
throne,  is  restored  and  all  ends  happily.  A 
similar  story  is  worked  out  in  prehistoric 
settings. 

Classification — A  lavish  society  drama  that 
sets  a  new  standard  in  elaborate  scenic  investi- 
ture. 

Production  Highlights — The  Natural  history 
museum.  The  reproduction  of  the  Chicago 
Board  of  Trade.  The  lavish  ball  scene.  The 
fine  cast.  The  exquisitive  camera  work,  light- 
ing effects  and  near  the  close  the  color  pho- 
tography. The  elaborate  sets  throughout  the 
picture. 

Exploitation  Angles — Probably  the  prize  pic- 
ture of  the  year  for  exploitation  purposes.  De- 
Mille, Sills,  Dexter,  Nilsson,  Kosloff,  Macpher- 
son, etc.  Theme  offers  opportunities  for  ticups 
with  your  local  board  of  trade,  your  natural 
history  museum,  your  style  emporiums,  etc.  It 
ought  to  be  a  winner  if  you  plug  it. 

Drawing  Poiver — We  feel  sure  that  this  one 
can  make  money  for  any  house,  anywhere. 


44  The  Gentleman  from  America  " 
Universal — 4658  Feet 
(Reviewed  by  Laurence  Reid) 

THEY'VE  left  the  shootin'  and  the 
trenches  out  of  this  serio-comic  sketch  of 
a  buddy's  adventures  during  a  two  weeks'  fur- 
lough and  the  picture  with  Ed  Gibson  in  the 
title  role  is  certain  to  be  called  snappy  enter- 
tainment, even  though  it  is  packed  with 
hokum.  "  The  Gentleman  from  America " 
presents  a  group  of  buddies  waiting  for  sailing 
orders  after  the  armistice.  Naturally  there  is 
no  suggestion  of  actual  warfare.  Gibson  and 
his  pal  get  a  two  weeks'  furlough,  hop  a  train 
for  Paris,  but  are  taken  into  a  principality  of 
Spain  lying  in  the  Pyrenees  Mountains.  And 
then  the  fun  begins. 

The  sponsors  have  flavored  the  picture  with 
life-like  incident.  Indeed,  what  happens  here 
doubtless  happened  time  and  again  during 
the  war.  The  buddies,  with  characteristic 
American  pep,  breeze  through  some  ticklish 
situations  and  our  hero  saves  the  girl  from 
the  unwelcome  attentions  of  a  Spanish  don. 
The  latter,  the  son  of  the  over-lord,  is  deter- 
mined to  marry  her,  for,  while  she  is  ignorant 
that  she  is  the  reigning  duke's  daughter,  the 
conspirators  have  full  knowledge  of  this  fact. 
This  gives  Gibson  a  chance  to  masquerade  as 
a  bandit  with  a  price  on  his  head — a  bandit 
who  robs  the  rich  to  help  the  poor.  There- 
fore, he  is  always  welcomed  on  his  visits  to 
the  community. 

There  is  not  so  much  plot  as  there  is  inci- 
dent. And  the  star's  horsemanship  is  neg- 
lected for  once.  He  saves  the  girl  and  is 
elected  to  the  office  of  over-lord.  Which  ac- 
:ounts  for  the  hokum,  for  not  knowing  any 
Spanish,  he  is  able  to  get  away  with  it  by 
simply  wearing  a  picturesque  costume  which 
might  have  seen  service  in  "  Carmen."  Then 
the  M.  P.  comes  after  him  (the  high  light  of 
the  picture,  incidentally),  and  he  is  next  dis- 
covered in  camp  peeling  onions. 

It's  a  sure  winner — this  offering.  It  will 
satisfy  any  of  the  boys  who  were  over  there. 
And  wise  is  that  exhibitor  who  makes  a  play 
for  the  Legion  patronage.  It  carries  adven- 
ture and  romance  and,  above  all,  retains  the 
flavor  of  army  life  when  the  cares  of  war  are 
forgotten.  Moreover,  it  builds  evenly  and  re- 
leases proper  atmosphere. 

The  Cast 

Dennis  O'Shane  Ed  "Hoot"  Gibson 

Johnny   Day  Tom  O'Brien 

^armen    Navarro  Louise  Lorraine 

The  Vamp...  Carmen  Phillips 

Don  Kamon  Gonzales  Frank  Leigh 

Juan  Gonzales  jack  Crane 

San  .FeJlPe  Bob  McKenzie 

Grand   Duke  Albert  Prisco 

OId  Inez  Rosa  Rosonova 

By  Raymond  Schrock.  Directed  by  Edward 
Sedgwick.    Produced  by  Universal. 

The  Story — Doughboy  and  his  buddy  get  two 
weeks  furlough  and  decide  on  Paris.  They  are 
carried  into  a  principality  of  Spain  and  the  hero 
falls  in  love  with  the  reigning  duke's  daughter. 
She  is  pledged  to  a  Spanish  don  but  does  not 
love  him.  The  doughboy  masquerades  as  a 
bandit  and  rescues  her  and  is  elected  as  over- 
lord of  the  province.  The  military  police  come 
after  him  eventually.  But  he  returns  to  the  girl 
after  his  punishment. 

Classification — Adventure-romance  of  buddy's 
experiences  during  a  furlough,  A.  W.  O.  L.  gets 
him  into  trouble. 

Production  Highlights — The  spirited  incident. 
The  good  interpretation  of  Gibson.  The  scene 
when  the  Spanish  don  and  the  doughboy  have  a 
bayonet  fight.  The  scene  when  the  M.  P. 
comes  after  him. 

Exploitation  Angles — Here  is  your  chance  to 
co-operate  with  the  American  Legion.  It  will 
interest  any  of  the  boys  who  were  over  there. 
Would  use  war  "  stuff  "  for  lobby  display.  Use 
stills  of  Gibson  in  his  Castilian  costume.  Put 
on  a  Spanish  dance  for  a  prologue. 

Drazving  Power— Will  please  'em  in  any  down 
town  or  neighborhood  house.  Also  suitable  for 
small  towns  and  country  districts. 


842 


Motion  Picture  News 


Opinions  on  Current  Short  Subjects 


44  A  Hulu  Honeymoon  " 

(Christie-Educational — Two  Reels) 

WHEN  on  the  trail  of  a  good  comedy,  don't 
overlook  this  one.  In  addition  to  being  en- 
tertaining farce,  it  also  answers  the  description 
of  novelty. 

The  editor  of  a  small  town  paper  conceives 
the  idea  of  running  a  popularity  contest,  newly- 
weds  or  near  prospects  eligible,  the  prize  a  trip 
to  and  from  Honolulu,  with  all  expenses  paid. 

Henry  Smudge  has  his  eye  on  a  plump  and 
good  natured  mate  (Babe  London)  and  believes 
on  the  strength  of  their  combined  popularities, 
that  they  stand  a  chance  to  win.  They  do  not 
learn  that  all  couples  must  be  married  when  the 
ballots  close  until  five  minutes  previous  to  the 
last  vote.   Which  occasions  a  hurry  up  wedding. 

The  real  fun  begins,  however,  when  the  couple 
make  a  start  for  Los  Angeles  to  board  the  tropic 
going  vessel.  Before  the  end  of  the  first  reel, 
they  have  arrived  in  Honolulu  and  discover  the 
loss  of  hotel  reservations.  Therefore,  they  come 
in  close  contact  with  natives  and  the  groom 
makes  the  fatal  mistake  of  getting  too  close  to 
a  native  daughter  to  whom,  by  an  old  custom, 
he  accidentally  becomes  married.  It  is  up  to  the 
first  new  wife  to  come  to  the  husband's  rescue. 
She  finally  assumes  native  attire  and  in  grass' 
skirts,  endeavors  to  "  vamp  "  the  attentions  of 
the  male  members  of  the  Hawaiian  girl's  family, 
and  after  many  humorous  and  hard  fought 
efforts,  succeeds  in  boarding  another  boat,  leav- 
ing the  intruding  wife  behind.  Then  they  find 
they  are  on  a  boat  bound  for  China,  and  we  see 
them  homeward  bound  in  a  rowboat. 

The  exteriors,  obviously  taken  on  actual  loca- 
tion, are  interesting,  in  additiofi  to  the  comedy 
that  is  held  at  race-horse  tempo  throughout, 
resulting  in  a  worth-while  two  reeler,  apt  to 
amuse  generally. — LILLIAN  GALE. 


"  Tattle  Tail " 

(Universal — Two  Reels) 

BROWNIE,  of  the  cocked  ears  and  the  ex- 
pressive tail,  continues  his  screen  career  in 
this  one  with  no  diminution  of  stellar  brilliance. 
He  plays  the  part  of  a  literal  rum-hound,  and 
assisted  by  a  remarkably  small  boy  and  several 
adults,  depicts  the  sleuthing,  pursuit  and  capture 
of  a  band  of  bootleggers  who  dispense  their 
wares  through  the  medium  of  a  piano  hitched 
on  a  wagon,  which  emits  liquid  notes  when 
given  keys  are  struck.  Brownie  "  soaks  up  the 
evidence "  by  rolling  in  it,  but  is'  captured  by 
the  bootleggers  and  thrown  into  a  lake.  He 
manages  to  keep  his  tail  above  water,  and 
the  liquor  still  upon  it  is  drained  off  and  used 
as  evidence.—  STUART  GIBSON. 


"  Jailed  and  Bailed  " 

(Roach-Pathe— One  Reel) 

HERE  we  have  Jobyna  Ralston  as  a  girl,  un- 
able to  decide  which  of  two  suitors  she  de- 
sires to  wed.  She  plans  to  test  them  out  by 
getting  arested  for  speeding — the  one  who  suc- 
cessfully gets  her  out  of  jail,  to  be  the  winner. 
Both  suitors  "speed"  to  the  rescue,  with  the 
usual  getting-in-cach-othcr's-way  incidents,  and 
almost  forget  the  girl  getting  themselves  out  of 
"jams."  However,  the  hero  finally  succeeds  in 
getting  arrested  himself,  which  wins  the  bet,  the 
girl,  etc.  A  comedy  with  a  lot  of  action,  but  not 
an  excess  of  humor.  Paul  Parrott  is  the  hero, 
who,  about  to  he  "  tricked  "  out  of  winning  the 
girl,  gets  there  anyway. — LILLIAN  GALE. 


"  Lost,  Strayed  or  Stolen  " 

(Range  Rider-Pathe — Two  Reels) 

A SPLENDID  young  westerner,  in  love  with 
the  pretty  daughter  of  a  neighboring 
rancher,  finds  himself  in  a  difficult  position.  He 
has  borrowed,  on  security,  from  the  girl's  father 
and  unless  he  can  secure  an  extension,  faces 
severe  loss.  The  two  men  quarrel  about  the 
deal  and  the  younger  man  is  ordered  off  the 
ranch.  This  pleases  a  ranch  hand,  who  also  looks 
with  favor  upon  the  girl,  and  who  decides  to 
take  advantage  of  a  situation  that  arises  which 
will  throw  suspicion  on  his  rival,  as  guilty  of 
kidnapping. 

Other  neighbors  become  involved  upon  the 
disappearance  of  the  baby  brother  of  the  girl  and 
idol  of  her  father's  heart.  A  party  is  formed 
to  lynch  Maloney,  who  has  committed  no  crime, 
but,  on  the  contrary,  has  sent  the  missing  child 
home,  long  before.  The  quick  thinking  of  the 
girl  and  rapid  action  of  Maloney  prevent  further 
trouble,  and  Maloney  wins  the  reward  offered 
for  the  return  of  the  child,  which  the  father  sub- 
stitutes by  extending  Maloney's  note  and  approv- 
ing of  his  daughter's  choice  among  the  ranch- 
men aspiring  for  her  hand. 

There  is  the  usual  good  riding,  good  fighting 
and  out-of-door  activities  identified  with  the 
series.  This  is  not  the  strongest  one,  but  is  a 
pleasing  modest  western. — LILLIAN  GALE. 


44  A  Loose  Tight-Wad  " 

(Roach-Pathe— One  Reel) 

PAUL  PARROTT  does'  not  appear  in  the  title 
role,  but  as  the  nephew  of  a  man  who  has' 
accumulated  money  by  holding  on  to  small  bits 
of  it.  Paul  is  a  student  in  college,  behind  in  his 
studies  and  advanced  on  his  allowance.-  The 
Uncle  and  his  pretty  ward  plan  to  curb  the 
boy's  extravagances,  so  a  telegram  is  sent  call- 
ing the  college  man  to  the  Uncle's  home.  In 
order  to  command  the  boy's'  confidence,  the 
Uncle  and  girl  decide  to  change  places  with  the 
servants.  The  Uncle  borrows  the  butler's  out- 
fit, while  the  girl  acts  as  maid.  Then  Uncle's 
wife  arrives  and  finding  her  home  undergoing 
radical  changes,  disapproves. 

The  real  butler  sees  an  opportunity  to  get 
away  with  some  money,  attempts  to  do  so,  and 
that  makes'  Paul  who  saves  the  situation,  a 
hero. 

This  comedy  is  a  bit  above  unseemly  slap- 
stick, yet  lacks  genuine  laughs.  However,  it  is 
inoffensive  and  stands  a  chance  to  amuse  those 
who  find  over-drawn  situations  humerous. — 
LILLIAN  GALE. 


44  The  Nuisance" 
(Burr  All-Star-Hodkinson — Two  Reels) 

THIS  comedy  relates  the  story  of  a  young 
man  who  gains  possession  of  a  letter  of 
introduction  intended  for  someone  else  and  on 
the  strength  of  it  proceeds  to  get  a  job.  He 
manages  to  cause  any  number  of  complications 
through  his  well-meant  efforts,  which  provide 
the  basis  for  a  number  of  ingenious  gags.  Ray- 
mond McKee  appears  as  "  the  nuisance  "  in  ques- 
tion, with  Mary  Anderson  opposite  as  the  boss's 
daughter.  Charles  Murray  appears  as  the  father, 
and  is  good  for  a  number  of  laughs  with  his 
characteristic  business.  There  is  a  fair  element 
of  story  here,  adequate  to  carry  to  gags  and 
business.  Mary  Anderson  is  attractive  in  the 
leading  female  role.  This  should  be  a  very 
satisfactory  audience  comedy. — /..  C.  MOF.N. 


44  The  Cobbler  " 

("  Our  Gang  "-Pathe—  Two  Reels) 

A  GREAT  deal  has  been  said  about  the  "  per- 
feet  picture  of  the  future."  Well,  the 
perfect  two  reel  comedy  is  here  and  now,  one  of 
the  "  Our  Gang '  Series  and  sailing  triumphantly 
under  the  title  of  "  The  Cobbler."  In  the  cast 
are  those  juvenile  artists,  Sunshine  Sammy,  Fa- 
rina, Mickey  Daniels,  and  the  rest  usually 
among  "  Our  Gang  "  players.  They  are  at  their 
individual  best  in  a  comedy  that  is  thorougsly 
saturated  with  amusing  incident  and  human 
interest  touches. 

The  story  hinges  upon  the  good  nature  of 
a  hard  working  cobbler,  who  looks  forward 
through  the  week  to  Saturday  when  the  "  gang  " 
are  sure  to  use  his  shop  for  a  play-house  and 
generally  disrupt  order.  On  this  particular 
Saturday,  he  is  not  disappointed,  for  as  each  one 
makes  an  appearance,  that  one  does  so  with  an 
individual  disaster.  In  the  midst  of  the  excite- 
ment, a  customer  appears.  She  is  a  daintily 
dressed  little  girl,  who  rides  in  a  handsome 
limousine,  accompanied  by  a  nurse,  and  who 
comes  into  the  shop  to  have  a  little  white  shoe 
made  comfortable.  The  boys  in  the  "  gang " 
flirt  like  veterans  and  all  seem  to  register.  The 
departure  of  the  rich  child  makes  the  world 
seem  commonplace  again  until  a  long  anticipated 
check  for  back  pension  is  delivered  the  cobbler, 
by  the  postman.  That  closes  the  shop  for  a 
pic-nic,  "the  gang,"  guests  of  the  kindly  man, 
all  pile  in  a  decrepit  Ford.  Things  happen 
so  fast,  it  would  be  difficult  to  enumerate  them, 
but  Farina's  inclination  to  meditate,  leads  her 
to  a  watermelon  patch,  while  two  of  the  boys' 
have  a  lively  encounter  with  a  tramp,  whose 
hiding  place  they  accidentally  disclose. 

The  accuracy  in  connecting  incidents,  the 
splendid  characterizations  of  these  children, 
even  the  parrot,  the  dog,  cats,  pigs,  etc.,  indi- 
cate Tom  McNamara's  ability  as  a  director, 
and  the  extent  of  his  patience.  Nevertheless, 
if  there  is  anyone  who  dares  the  world  to  make 
him  laugh  he  had  better  not  look  at  "  The 
Cobbler,"  for  there  is  a  laugh  every  foot  of  the 
w  ay.— LILLIAN  GALE. 


''Gambling  with  the  Gulf  Stream" 

(  Bray  Romance-Hodkinson — One  Reel) 

NEAELY  all  of  us  remember  from  back 
in  school  the  importance  of  the  Gulf' 
Stream  in  its  relation  to  climate,  so  this  Bray 
Romance  should  prove  a  fascinating  subject. 

It  is  one  of  those  "  What  would  happen  if — " 
affairs,  the  "  if  "  in  this  case  being  the  deflection 
of  the  Gulf  Stream,  so  that,  instead  of  going 
across  to  England,  it  came  up  along  our  own 
coast.  We  are  then  shown,  in  animated  form, 
the  stream  of  cold  water  that  pours  down  from 
Labrador,  and  how  this  might  be  deflected  at 
the  Grand  Banks.  Should  this  go  across  to  Eng- 
land, England  would  become  an  icebound  island. 
The  removal  of  this  "  cold  wall "  would  then 
transform  North  America  into  a  tropical  region. 
The  Gulf  Stream  would  flow  into  the  Polar 
regions,  melting  the  ice  and  perhaps'  altering  the 
position  of  the  earth  in  relation  to  the  sun.  All 
of  this,  and  more,  is  shown  in  photographic 
form,  including  some  amusing  shots  of  New 
York  as  it  would  appear  under  tropical  condi- 
tions. 

There  is  -food  for  thought  in  this  release, 
and  a  ?ood  bit  of   interest  as  well. — L.  C. 

MO  EN. 


F e bruary  17,  1923 


843 


Comedies,  Short  Subjects  &  Serials 


Special  Press  Book 
on  Emile  "Message 

An  extra  size  press  book  prepared 
for  the  Educational  Special,  "  The 
Message  of  Emile  Coue,"  carries 
many  suggestions  to  exhibitors  for 
exploiting  this  subject  in  the  street, 
lobby  and  through  the  mails.  For 
newspaper  advertising,  one,  two  and 
three  column  cuts  and  mats  will  be 
available  to  the  exhibitor  as  well  as 
prepared  advance  feature  publicity 
material  for  use  in  newspapers,  in- 
cluding one  and  two  column  cuts 
and  mats. 

In  addition  to  the  regular  line  of 
paper  ordinarily  issued  on  a  two- 
reel  subject,  Educational  is  prepar- 
ing a  twenty-four  sheet  in  colors. 
It  is  believed,  according  to  Educa- 
tional, that  this  is  the  first  time  that 
a  twenty-four  sheet  has  ever  been 
issued  on  a  two-reeler. 

A  broadside  is  going  out  to  ex- 
hibitors, and  exploitation  novelties 
are  also  in  preparation. 


Ex-K 


aiser 


Is  Sh 


own  in 


Exil 


"  Breath  of  Mankind  " 
is  Analysis  of  Air 

Popular  and  highly  interesting  il- 
lustrations showing  how  pure  air. 
when  breathed  by  man,  is  changed 
into  a  slow  poison  are  presented  in 
Pathe  Review  No.  7.  These  are 
scientific  laboratory  tests  screened 
in  a  way  to  be  understood  by  every- 
body. The  pictures — some  rather 
startling — are  accompanied  by  titles 
which  make  clear  the  whole  sub- 
ject. 

A  man's  breath  is  shown  being 
forced  through  lime  water  which 
causes  the  poison  in  the  breath, 
called  carbon  dioxide  to  settle  in  a 
white  powder  at  the  bottom  of  the 
test  tube.  This  poison,  which  the 
lungs  extract  from  the  blood,  thus 
purifying  the  life  current,  is  artifi- 
cially produced  by  mixing  dust,  soda 
and  acid.  In  this  form  it  is  used — 
as  shown  on  the  screen — as  a  fire 
extinguisher. 


Government  Officials, 
prove  Picture  at  W 

MDRE  than  1,500  members  of 
Congress  and  other  officials  of 
Washington,  foreign  diplomats, 
newspaper  correspondents  and 
others  recently  viewed  and  ap- 
proved "  The  Ex-Kaiser  in  Exile  " 
in  two  reels,  produced  by  Fred  E. 
Hamlin  and  distributed  through 
the  W.  W.  Hodkinson  Corporation, 
at  two  private  showings  of  the  only 
motion  picture  film  of  the  former 
Emperor  in  his  twenty-acre  exile 
at  Doom,  Holland. 

The  Washington  showings  were 
at  the  National  Press  Club  and  three 
days  later,  by  invitation,  to  the 
Congressional  and  other  officials  of 
Washington  at  the  dedication  cere- 
monies of  Harding  Hall,  a  depart- 
ment of  the  Government  Printing 
Office. 

Recalling  the  scenes  of  a  few 
years  ago,  when  all  Washington  was 
bending  every  energy  toward  di- 
recting the  war  operations  on  this 
side,  the  government  officials  took 


Newspapermen  Ap 
ashington  Showing 

particular  interest  in  seeing  how  the 
ex-Kaiser  looks,  acts  and  other- 
wise exists  in  exile  at  Doom. 

The  film  was  shown  by  Mr.  Ham- 
lin, of  New  York  City,  through 
invitation  extended  to  the  News- 
paper Club  of  New  York  City.  Mr. 
Hamlin,  a  member  of  the  New 
York  Club,  had  previously  shown 
the  film  to  the  club  here.  It  was 
accorded  such  an  enthusiastic  re- 
ception that  the  Washington  show- 
ings followed.  The  newspaper  clubs 
were  perhaps  quicker  to  realize, 
than  the  ordinary  person,  the  fact 
that  the  film  represents  a  big  inter- 
national scoop — the  first  film  suc- 
cessfully taken  after  many  others 
had  failed. 

"The  Ex-Kaiser  in  Exile"  is 
shortly  to  be  released  through  the 
W.  W.  Hodkinson  Corporation, 
and,  although  the  film  was  taken  by 
a  German  nobleman,  it  was  later 
turned  over  to  Mr.  Hamlin  and  the 
production  is  credited  to  him. 


Pathe' s  Feb.  1 8  Releases  Named 

List  of  fNine  Subjects  Led  by  "Our 
and  Leo  Maloney  Two  Reelers 


^jang 

THE  nine  releases  which  Pathe 
announces  for  Feb.  18  include 
two  two-reelers  in  series  which  are 
gaining  favor  with  exhibitors  all 
over  the  country  as  high-calibre  box 
office  winners.  Hal  Roach's  fa- 
mous Our  Gang  is  represented  by  a 
comic  disturbance  called,  "  The  Cob- 
bler," while  the  hero  of  the  Range 
Riders  in  life-like  Western  comedy 
drama  will  be  seen  in  "  Lost, 
Strayed  or  Stolen."  In  the  list  are 
included  Pathe  News  Nos.  16  and 
17.  and  Topics  of  the  Day  No.  7. 

In  the  Our  Gang  attraction  a  huge 
stack  of  bales  of  hay  full  of  cav- 
erns and  angular  passages  furnishes 
a  new  angle  for  the  urchins  and  the 
lmlldog  in  their  joyous  chase  of  a 
tramp  who  has  purloined  their  pic- 
nic lunch.  The  production  is  de- 
scribed as  "  a  case  of  turning  Sun- 
shine Sammy,  Jackie  Condon. 
Mickey  Daniels,  Little  Farina,  and 
the  rest  loose  to  do  their  worst." 

Leo  Maloney  seldom  has  ridden 
or  fought  harder  than  in  "  Lost, 
Strayed  or  Stolen."  With  the  best 
of  intentions  the  hero  gets  himself 
where  a  rival  lover  can  charge  him 
with  kidnaping — which  means  a 
lynching  with  the  rival  lover  han- 
dling the  noose.  The  result  is  a 
whirlwind  mix-up  out  of  which  the 
lost  child  and  the  lovers  emerge 
triumphant. 

The  weekly  one-reel  comedy  on 
the  Pathe  release  schedule  is  "  A 
Loose  Tightwad,"  with  Paul  Par- 
rott  and  Jobyna  Ralston.  Parrott 
is  the  scapegrace  nephew  in  need  of 
funds. 


"  Troubles  on  the  Ark "  is  the 
inviting  title  of  the  Aesop's  Film 
Fable  of  this  release  list. 

The  Patheserial,  "  Plunder,"  with 
Pearl  White,  reaches  its  fourth  epi- 
sode, "  Ruin." 

Pathe  Review  No.  7  screens  en- 
grossing scenes  of  an  Alaskan  post- 
man on  his  rounds;  also  spectacular 
laboratory  analysis  of  "The  Breath 
of  Mankind."  Sculptor  Willie  Hop- 
kins, with  lumps  of  clay,  illustrates 
how  "  The  Worm  Turns,"  while  the 
Pathecolor  offering  takes  the  audi- 
ence to  that  ancient  city  of  Tim- 
buctoo,  in  Africa.  Pictorial  studies 
in  babyhood  are  in  the  "Living 
Paintings  "  series. 


Statesmen  Series  for 
N.  Y.  Mass  Meeting 

"  George  Washington "  and 
"  Abraham  Lincoln,"  two  of  the 
Great  American  Statesmen  Series 
of  the  Urban  Popular  Classics  re- 
leased by  Vitagraph,  were  selected 
by  the  Americanization  Commit- 
tee as  particularly  appropriate  for 
screening  at  the  special  mass  meet- 
ing at  Town  Hall,  New  York  City, 
on  Thursday  night,  Feb.  22nd. 

The  Americanization  Committee 
appointed  by  Mayor  Hylan,  with 
Mrs.  William  Randolph  Hearst  as 
Chairman,  arranged  to  make  the 
meeting  on  Washington's  birthday- 
one  of  the  biggest  and  most  attrac- 
tive since  the  Committee  was  or- 
ganized and  in  addition  to  the  pic- 
tures, there  were  addresses  by  Her- 
bert Hoover  and  Bainbridge  Colby. 

The  two  one-reel  Urban  subjects, 
"  George  Washington  "  and  "  Abra- 
ham Lincoln  "  were  shown  private- 
ly to  Mr.  and  Mrs.  William  Ran- 
dolph Hearst  and  invited  dinner 
.guests  at  Mr.  Hearst's  residence 
last  Sunday  night. 

The  Americanization  Committee 
is  encouraging  similar  mass  meet- 
ings throughout  the  country  at 
which,  it  is  expected,  the  Great 
American  Statesmen  Series  will  be 
part  of  the  entertainment. 


Tiny  Auto  Used  inV'A 
Spooky  Romance" 

The  smallest  automobile  in  the 
world  was  used  in  making  "A 
Spooky  Romance,"  Century  com- 
edy, directed  by  Al  Herman.  The 
car  used  in  the  picture  is  the  prop- 
erty of  Arthur  Anderson,  and  op- 
erates under  its  own  power.  It  is 
six  feet  long  and  goes  under  the 
name  of  a  baby  Packard,  because 
it  has  the  body  of  a  Packard.  The 
motor,  however,  is  composed  of 
parts  from  practically  every  car  on 
the  market.  The  miniature  carries 
extra  tires,  bumpers,  in  fact  every- 
thing that  a  regular  car  would  have, 
and  while  any  normal  person  can 
sit  in  it,  use  the  shift  gear  and  self- 
starter,  yet  the  entire  car  weighs 
five  pounds  and  is  two  and  a  half 
feet  high. 


"School  Days  in  Japan" 
Interesting  Half- Reel 

The  Japanese  seem  to  have 
earned  the  title  of  "  Yankees  of  the 
East,"  because  of  their  industry  and 
commercial  prowess.  With  a  view 
of  adapting  American  methods  of 
education,  the  foremost  families  in 
Japan  have  sent  their  last  genera- 
tion of  sons  to  the  United  States  to 
study  at  first  hand  our  system  of 
imparting  learning.  They  have 
taken  all  these  matters  back  with 
them  and  started  excellent  schools 
of  their  own.  Concrete  evidence  of 
this  fact  will  be  found  in  "  School- 
days in  Japan,"  the  second  Fox 
F.ducational  Entertainment  released 
in  February.  This  is  a  half  reel, 
which  contains  close-ups  picturing 
the  Japanese  manner  of  teaching. 


Arrow  Closes  Big  Deal 
For  Brazil 

David  J.  Mountan,  Foreign  Man- 
ager of  Arrow  Film  Corporation, 
announces  the  sale  of  the  following 
pictures  to  Universal  Pictures  Cor- 
poration for  Brazil: 

"The  Streets  of  New  York," 
starring  Barbara  Castleton  and  Ed- 
ward Earle ;  "  The  Frice  of  Youth," 
with  Neva  Gerber ;  "  God's  Coun- 
try and  the  Law,"  with  Gladvs  Les- 
lie; "Impulse,"  with  Neva  Gerber; 
"  A  Motion  to  Adjourn,"  with 
Marjorie  Daw  and  Roy  Stewart; 
"  Bonnie  May,"  with  Bessie  Love ; 
"  The  Innocent  Cheat,"  with  Kath- 
leen Kirkham  and  Roy  Stewart; 
"  Night  Life  in  Hollywood,"  an  Ar- 
row Special;  "The  Hidden  Light," 
with  Dolores  Cassinelli ;  "  Penny  of 
Top  Hill  Trail." 


THEY  DON'T  COME 
ANY  BIGGER F 

A  3/C  AUTHOQ- 
A  3/C  NOVEL — 
A  3/C  PRODUCT/OM- 

H.GWELLS' 

LITERARY  SENSATION 

WSIONATE 
FRIENDS" 


844 


Motion  Picture  News 


"The  Five  Fifteen" 
Unusual  Two-Reeler 

"  The  Five  Fifteen,"  the  latest 
Fox  Sunshine  Comedy,  is  another 
episode  in  the  career  of  the  fat 
young  bachelor  who  adopted  the  boy 
child  and  who  considers  as  design- 
ing each  helpful  act  of  the  attrac- 
tive young  widow  next  door.  The 
clean  fun  of  the  picture,  and  the 
almost  impossible  stunts  that  the 
young  fat  man  does  in  his  "  tin 
lizzie "  while  taking  his  child  and 
friends  to  a  picnic,  are  said  to  be 
extremely  laughable. 

Everything  would  have  been  all 
right  had  not  an  attractive  and 
wholly  useless  "friend"  joined  the 
crowded  party  and  sat  beside  the 
widowr — while  the  host  had  a  man- 
sized  job  in  keeping  his  tempera- 
mental rattler  in  the  road. 


Record  Bookings  onCoue  Picture 

Flood  of  Inquiries  Indicate  Popu- 
larity of  "Message  of  Emile  Coue" 


Billy  Engle  Signed  for 
Century  Comedies 

Billy  Engle,  formerly  with  Fox, 
Christie,  Sennett  and  Educational, 
is  another  well  known  comedian 
who  has  been  added  to  the  comedy 
stock  company  of  Century  Film 
Corporation.  Julius  Stern  has 
signed  him  for  a  series  of  pictures. 
"  A  Spooky  Romance,"  the  first,  to 
be  directed  by  Al  Herman.  Engle 
also  appeared  in  "  Sweet  and 
Pretty,"  the  Brownie  release  for 
March. 

"  A  School  of  Dumb  Bells "  is 
now  being  made,  in  which  Engle  is 
scheduled  to  appear.  He  will  also 
play  in  a  comedy  in  which  Jack 
Cooper  will  be  tried  in  a  starring 
role,  by  Stern  Brothers. 


Educational's  Subjects 
Popular  in  Chicago 

Evidence  that  Educational  Pic- 
tures are  well  represented  in  Chi- 
cago is  presented  in  the  theatrical 
advertising  page  of  the  Chicago 
Sunday  Tribune.  Of  the  theatres 
advertising  on  this  page  in  a  recent 
issue,  twenty-six  of  them  were  run- 
ning Educational  Short  Subjects. 


4 'Dog  Sense"  and  "High 
Power"  at  N.  Y.  Houses 

"  Dog  Sense,"  Educational-Cameo 
Comedy,  is  booked  at  the  Rivoli  the- 
atre, New  York,  for  two  weeks, 
starting  February  4.  "  High 
Power,"  an  Educational-Mermaid 
Comedy,  continues  at  the  Criterion. 


IX  closing  most  of  the  key  cities 
for  representative  runs  on  the 
Educational  Pictures  Special  "  The 
Message  of  Emile  Coue,"  in  the 
short  space  of  time  following  the 
initial  announcement  that  the  pic- 
ture was  being  produced,  Educa- 
tional Film  Exchanges,  Inc.,  has 
established  a  startling  record  for  a 
short  subject  attraction. 

Twenty  -  four  hours  after  the 
news  that  Emile  Coue  would  ap- 
pear on  the  screen  had  been  wired 
to  branch  managers,  reports  from 
the  field  indicated  that  "  The  Mes- 
sage of  Emile  Coue  "  would  prove 
to  be  a  most  sensational  box  office 
attraction.  The  branch  managers 
reported   themselves   flooded  with 


offers  for  the  picture  from  every 
city,  town  and  hamlet  in  the  coun- 
try- 

At  Detroit  four  of  the  large 
houses  of  the  Kunsky  circuit  have 
booked  the  Coue  special  and  are 
using  a  program  consisting  also  of 
a  Christie  Comedy,  a  Hamilton 
Comedy  and  Kinograms,  Educa- 
tional's news  reel,  to  complete  the 
program.  This  plan  is  being  fol- 
lowed in  other  key  cities  as  fast  as 
dates  can  be  arranged. 

In  many  cities  percentage  book- 
ings have  been  made.  This  is  be- 
lieved to  be  the  first  time  that  a 
short  subject  has  carried  percentage 
bookings  in  the  large  houses  of  the 
countrv. 


Resume  of  News  Weeklies 


Kinograms  No.  2219: — New  York,  M. 
Coue  turns  to  the  motion  picture  as  the 
latest  help  in  his  great  work;  St.  Moritz, 
Switzerland,  Flock  to  St.  Moritz  for  win- 
ter sports;  New  York,  Marries — Louis 
V.  Eytinge,  freed  after  serving  16  years 
of  life  sentence  in  Arizona  prison ; 
Groveland,  Cal.,  Hetch-Hetchy  Dam 
nears  completion;  New  York,  Players  of 
Moscow  Art  theatre  are  given  reception 
by  Messrs.  Belasco  and  Warfield;  Gary, 
111.,  35,000  see  jumpers  in  international 
skiing  tournament;  Essen,  Germany, 
French  occupation  of  the  Ruhr  Valley; 
Columbia,  Mo.,  University  of  Missouri 
proud  of  30  fair  co-eds  who  are  all  crack 
shots. 


Fox  News,  VoL  4,  No.  34: — Ruhr 
Basin  occupation  by  French  troops ;  Chi- 
cago, 111.,  Pushball  on  ice;  Vienna,  Aus- 
tria, Unique  wooden  clock  built  in  23 
years  of  labor;  Norfolk,  Va.,  City  opens 
new  electric  grain  elevator;  Lake  Vir- 
ginia, Fla.,  Annual  outdoor  swimming 
and  diving  tournament  is  held ;  Seattle, 
Wash.,  Overseas  veterans  train  for  mu- 
seum work ;  Buenos  Aires,  Novel  ferry 
bridge  relieves  traffic  congestion ;  Colum- 
bia, Mo.,  Governor  Hyde  inspects  cham- 
pion girls;  Gary,  111.,  Ski  jumpers  in  in- 
ternational meet  thrill  spectators;  San 
Diego,  Cal.,  U.  S.  destroyers,  in  maneu- 
vers, test  black  and  white  smoke  screens. 


International  News  No.  11: — Gaya, 
India,  Native  leaders  demand  independ- 
ence of  India  at  National  Congress;  The 
Path  of  Glory,  ex-King  Constantine 
buried  with  simplest  ceremonies;  Paler- 
mo, Italy,  The  ex-Queen,  almost  at  the 
point  of  collapse,  and  members  of  the 
royal  family  accompany  the  former  sov- 
ereign's body  to  Naples;  In  Los  Angeles, 


Cal.,  a  throng  of  10,000  pay  their  last 
tribute  of  love  to  Wallace  Reid ;  Inter- 
national Snapshots  in  the  News  of  the 
Day:  West's  oldest  street  car  still  in 
use — and  going  strong;  San  Francisco, 
Cal.,  Introducing  Teddy  Roosevelt  the 
Third;  Washington,  D.  C,  1,500  ragged 
hungry  waifs  of  the  Near  East  are  gath- 
ered into  an  American  orphanage  and 
given  some  much  needed  help,  Constan- 
tinople, Turkey;  Berlin,  Germany,  300,- 
000  Germans  in  mighty  demonstration  of 
protest  as  French  Army  holds  rich  Ruhr 
region  in  iron  grip. 

International  News  No.  12: — On  the 
Hudson,  N.  Y.,  Ice-breaker  plows  path 
through  frozen  river;  Interesting  Folks 
in  the  Public  Eye,  Nathan  Straus,  famous 
philanthropist,  celebrates  his  75th  birth- 
day; M.  Emile  Coue,  French  apostle  of 
autosuggestion ;  His  Holiness,  Meletious, 
Patriarch  of  the  Greek  Church,  who  re- 
fused to  quit  his  post  despite  Turk 
threats ;  On  the  Atlantic,  Porpoises  trail 
Beet  on  way  to  Panama;  International 
Snapshots,  English  factory  girls  cheer 
King's  son  on  his  engagement  to  wed — 
London,  England ;  The  biggest  bull-arena 
in  Mexico  is  turned  into  an  '"opera 
house" — Mexico  City;  Greenwich  Vil- 
lager's latest  is  the  "bug  dance" — New 
York  City;  The  Navy's  best  boxers  com- 
pete for  championship  honors — aboard 
U.S.S.  California;  St.  Moritz  Switzer- 
land, The  world's  champion  trick  skater, 
Howard  Nicholson,  American  title  hold- 
er; Champion  William  Steinmetz  easily 
leads  the  field  in  Chicago's  title  skating 
races ;  Miss  Gladys  Robinson,  woman 
title  holder,  has  little  difficulty  in  dis- 
tancing her  fair  competitors ;  "War 
News"  from  Europe,  German  factories 
under  French  Army  control ;  Jugo-Slavs 
stage  a  great  demonstration  against  al- 
leged Italian  aggression — with  many  cry- 
ing for  war — Belgrade,  Jugo-Slavia; 
While  the  Italian  army  on  the  border 
keeps  fit  with  constant  maneuvering. 


Two  Universal  Serials 
Nearing  Completion 

Two  educational  chapter  plays,  in 
line  w7ith  Universal's  policy  to  com- 
bine facts  and  thrills  in  the  con- 
tinued features,  are  in  the  latter 
stages  of  production  at  Universal 
City. 

"  The  Oregon  Trail,"  starring  Art 
Acord  with  Louise  Lorraine  oppo- 
site him  and  Edward  Laemmle 
directing,  will  give  to  the  screen  the 
history  of  one  of  the  most  romantic 
chapters  in  the  story  of  America, 
the  exploration  and  conquest  of  the 
Northwest. 

"  The  Phantom  Fortune  "  is  being 
made  under  the  direction  of  Robert 
F.  Hill,  with  William  Desmond 
starring  and  Esther  Ralson  in  the 
leading  feminine  role.  It  unfolds 
the  mysteries  of  the  American  busi- 
ness game  and  promulgates  higher 
ideals  in  commerce  and  trade. 


"The  Cold  Home- 
stead" Is  Rock's  Latest 

Joe  Rock  Productions,  the  dis- 
tributing organization  for  the  series 
of  twelve  two-reel  comedies  pro- 
duced by  Joe  Rock,  announce  the 
completion  of  the  comedian's  fifth 
comedy  this  season,  "  The  Cold 
Homestead." 

This  burlesque  on  "  The  Old 
Homestead  "  is  part  of  a  series  of 
parodies  on  the  serious  classics  of 
the  screen. 

The  plot  pf  Rock's  latest  mimic  is 
the  frenzied  effort  of  a  faithful 
lover  to  save  the  home  of  his  bride- 
to-be  from  the  threatening  sheriff. 
The  action  opens  with  a  back-stage 
scene. 


Five  Educational  Offer- 
ings Listed  by  Bulletin 

The  current  Bulletin  of  the  Na- 
tional Motion  Picture  League  lists 
five  Educational  comedies  as  family 
films,  recommended  for  adults  and 
young  people.  They  are  "  In 
Dutch,"  Christie  Comedy,  featuring 
Bobby  Vernon ;  "  Treasure  Bound," 
Mermaid  Comedy  with  Lige  Con- 
ley;  "Chicken  Dressing,"  an  Earl 
Hurd  Cartoon-Comedy;  and  the 
two  Robert  C.  Bruce  Wilderness 
Tales,  "  By  Lantern  Light,"  and 
"  Moonblind."  The  current  issues 
of  Kinograms,  Educational's  news 
reel,  are  also  listed. 


~F7F 


IERB0CRAPHI 


TRAOE  MARK  REG  U.S.  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  146™  St.,      New  York  City 


February  17,  1923 


845 


Production- Distribution  Activities 


Artist  Paints  Marion 
Davies  on  Broadway 

WT.  BENDA,  world 
famous  artist  and  il- 
•  lustrator,  appeared  in 
a  new  role  one  day  this  week 
and  tied  up  traffic  at  the  cor- 
ner of  Broadway,  Seventh 
Avenue  and  47th  Street,  New 
York  City. 

Mr.  Benda  made  a  remark- 
able portrait  of  Marion  Da- 
vies  in  her  latest  photoplay, 
"Adam  and  Eva,"  which 
comes  to  the  Rivoli  theatre 
the  week  of  February  11th. 
This  illustration  is  being  used 
for  painted  signs  and  twenty- 
four  sheet  billboard  stands 
throughout  the  country. 

Mr.  Benda  was  so  anxious 
to  have  his  sketch  accurately 
reproduced,  that  he  climbed 
up  on  the  ladder  and  added 
the  finishing  touches  to  the 
portrait  of  the  big  sign. 

The  sign  is  one  of  the  most 
beautiful  seen  on  Broadway, 
the  portrait  being  typical  of 
Benda  with  all  of  his  vivid 
colorings.  The  actual  por- 
trait of  Miss  Davies  is  25  feet 
high  by  18  feet  wide. 


Golf  Champs  Appear  in 
"Fighting  Blood" 

Gene  Sarazen,  American  champion 
golfer,  and  Jock  Hutchinson,  for- 
mer holder  of  all  titles  in  the  gift 
of  the  links  game,  invaded  the  film 
studios  recently  accompanied  by 
Bob  Edgren,  famous  sporting  writ- 
er and  cartoonist.  All  three  ap- 
peared in  scenes  being  filmed  at  the 
R-C  Studios  for  the  H.  C.  Witwer 
"  Fighting  Blood "  stories,  under 
the  direction  of  Mai  St.  Clair. 

The  scenes  portrayed  a  ring  con- 
test in  which  George  O'Hara  boxed 
Leach  Cross.  Before  the  contest  be- 
gan, Edgren  stepped  into  the  ring, 
bowed  before  the  eyes  of  the  cam- 
era and  was  given  a  big  hand  by  the 
assembled  throng  of  "  extras." 
Then  followed  Sarazen  and  Jock 
the  Hutch,  both  taking  their  bows  in 
nifty  fashion  and  receiving  the 
plaudits  of  the  ring-siders. 


<  < 


Hearts  Aflame"  is  Approved 


"Temptation"  Nearing 
Completion 

Completion  of  "Temptation,"  the 
third  of  the  Box  Office  Winners 
series,  and  the  laying  out  of  dis- 
tribution and  exploitation  cam- 
paigns on  three  big  productions, 
comprise  the  schedule  that  will 
make  the  current  month  a  tremen- 
dously busy  one  for  the  C.  B.  C. 
Film  Sales  Corporation. 

"  Temptation  "  is'  being  produced 
at  the  company's  West  Coast  pro- 
duction centre,  with  an  all  star  cast 
directed  by  Edward  J.  LeSaint, 
who  directed  the  first  two  pictures 
on  the  series. 


Critics  in  Boston 
Commend  Reginald 

ATLANTIC  and  Pacific  Coasts 
have  approved  "  Hearts 
Aflame,"  the  Reginald  Barker 
spectacle  drama. 

After  viewing  the  film  at  the 
first  showing  at  Loew's  State  The- 
atre, Los  Angeles,  Allen  Claire  of 
the  Los  Angeles  Record  wrote : 

"The  zenith  of  realism  in  motion 
pictures  is  reached  in  '  Hearts 
Aflame,'  the  wonder  spectacle  now 
showing  at  Loew's  State  Theatre. 

"  Acres  of  forests,  blazing  high, 
give  the  picture  a  punch  that  will 
long  be  remembered.  Anna  Q. 
Nilsson,  the  star,  personally  drives 
a  locomotive  through  the  burning 
forests,  with  real  tongues  of  flame 
licking  at  her  through  the  window 
of  the  engine  cab." 

"  Not  only,  states  the  Los 
Angeles  Express,  "  does  '  Hearts 
Aflame 1  supply  exceptionally  good 
entertainment  with  its  stirring 
story  of  life  in  the  timber  country 
of  Northern  Michigan,  culminating 
in  a  forest  fire  realistically  depicted 
in  colored  photography,  but  it  com- 
bines with  its  thrills  certain 
episodes  that  have  come  to  be 
recognized  in  the  vernacular  of  the 
movies  as  '  educational "... 
Miss  Nilsson  plays  the  leading 
role  charmingly  and  Mr.  Keenan 
is  excellent  throughout." 

Loew's  Orpheum  Theatre  housed 
"  Hearts  Aflame "  at  its  opening 
showing  in  Boston.  The  Boston 
Herald  of  January  16  reported : 
"  '  Hearts  Aflame,'  the  big  screen 
production      shown      at  Loew's 


and  Los  Angeles 
Barker  Production 

Orpheum  Theatre  yesterday,  is  a 
thrilling  photoplay.  There  is  a  vivid 
forest  fire,  the  blowing  up  of  a  hill- 
side, the  spectacle  of  thousands  of 
logs  floating  down  a  river  after  a 
dam  had  been  wrecked." 

The  Post  found  the  picture  to 
be  "  a  thrilling  photoplay  telling  a 
good  story  with  episodes  that 
should  be  remembered  for  a  long 
time  by  those  who  saw  it.  The 
characters'  that  are  presented  in  it 
are  drawn  with  amazing  fidelity. 
Frank  Keenan  and  Anna  Q.  Nils- 
son  head  the  large  and  capable 
cast." 

Of  Miss  Nilsson's  acting  the 
Advertiser  observes :  "  .  .  .  the 
best  work  of  her  film  career," 
Frank  Keenan,  "  given  many  op- 
portunities to  display  his  virile  art, 
responded  with  vim."  The  forest 
fire  "  surpasses  anything  of  the 
kind  hithertofore  attempted  in  the 
silent  drama." 

"  A  thrilling  photoplay "  is  the 
Traveler's  verdict,  and  the  Tele- 
gram's observations  are  equally 
enthusiastic. 

"Hearts  Aflame"  adapted  from 
the  Harold  Titus  novel,  "  Timber," 
is  a  Reginald  Barker  production 
presented  by  Louis  B.  Mayer  and 
distributed  by  Metro  Pictures  Cor- 
poration. In  the  cast  are  Frank 
Keenan,  Anna  Q.  Nilsson,  Craig 
Ward,  Richard  Headrick,  Russell 
Simpson,  Richard  Tucker,  Stanton 
Heck,  Martha  Mattox,  Walt  Whit- 
man, Joan  Standing,  Ralph  Clon- 
inger,  Lee  Shumway,  John  Dill, 
Gordon  Magee  and  Irene  Hunt. 


Brass"  Shown  at  Coast  Review 

Warner  Brothers  Receive  Telegrams 
Acclaiming  Production  Screen  Classic 


BEFORE  a  special  audience  of 
prominent  motion  picture  peo- 
ple at  Glendale,  Los  Angeles,  a  pre- 
view showing  of  the  Warner 
Brothers  "  Brass,"  a  Harry  Rapf 
production  directed  by  Sidney 
Franklin,  was  greeted  with  ap- 
plause, according  to  telegrams  re- 
ceived at  the  Warner  offices  from 
the  coast  studios. 

J.  H.  Goldberg,  of  the  S.  &  O. 
Pictures  Corp.,  Los  Angeles,  wired 
as  follows :  "  Previewed  'Brass  ' 
and  went  over  million  per  cent. 
Absolutely  the  greatest  picture  re- 
leased in  months.  Monte  Blue 
simply  wonderful.  In  fact  entire 
cast  at  its  best.  If  '  Main  Street ' 
is  as  good  as  '  Brass '  you  will  be 
sitting  on  top  of  the  world." 

Sam  Warner  wired:  "You  can 
put  us  down  for  saying  that  this  is 
positively  the  last  word  in  motion 
pictures.  It  is  something  entirely 
different  than  has  heretofore  been 
produced  and   is   far  superior  to 


Franklin's  '  Smilin'  Thru'  or  'East 
is  West."  " 

Harry  Rapf  and  Mr.  Warner  are 
expected  to  arrive  east  this  week 
with  the  production.  Since  the 
Strand  theatre,  New  York,  has  con- 
tracted for  the  Warner  classics,  it  is 
given  a  first  run  showing  at  the 
theatre  within  the  very  near  fu- 
ture. 

"  Brass "  was  adapted  by  Julien 
Josephson  from  the  popular  novel 
written  by  Charles  G.  Norris.  The 
novel  is  in  its  fifty-third  edition. 
The  subject  of  the  novel  has  been 
widely  discussed,  dealing  as  it  does 
with  marriage  and  divorce. 


"Dr.  Jack"  Continues 
Record  S.  F.  Run 

The  New  Portola  theatre,  San 
Francisco,  has  the  satisfaction  at 
the  close  of  its  seventh  big  week 
of  "  Dr.  Jack  "  of  having  set  a  new 
long  run  picture  record  for  that 
citv. 


"Flirt"  Scores  in  Four 
Weeks  Pittsburg  Run 

i  t  rip  HE  FLIRT,"  the 
Hobart  Henley  pro- 
duction  made  for 
Universal-Jewel  release,  is 
just  closing  the  last  of  its  four 
weeks'  run  in  the  Cameo  the- 
atre, Pittsburgh.  Although 
it  originally  was  planned  to 
run  the  picture  only  one 
week,  the  crowds  which, 
the  crowds  which  flocked  to 
the  Cameo  were  so  great  that 
the  addition  of  an  extra  show 
late  in  the  evening  did  not  les- 
sen the  box  office  line,  it  is 
stated. 

The  run  was  first  extended 
to  a  second  week,  then  to  a 
third  and  finally  to  a  fourth. 
Latest  reports  from  Pitts- 
burgh indicate  that  the  atten- 
dance, not  now  so  good  as 
during  the  first  week  or  so, 
still  keeps  the  house  filled.  But 
for  the  obligatory  presenta- 
tion of  another  picture  begin- 
ning next  week,  "  The  Flirt " 
might  continue  in  the  Cameo 
for  a  longer  run. 

Essanay  Studio  Making 
Final  Shots 

Director  W.  S.  Van  Dvke  made 
the  final  shots  for  "The  Little  Girl 
Next  Door,"  at  the  Essanay 
studios,  Chicago,  this  week,  and 
the  work  of  titling  this  picture, 
which  is  the  first  to  be  made  by 
Blair  Coan  Productions,  Inc.,  of 
Chicago,  will  be  started  immedi- 
ately. 

Pauline  Starke,  Carmel  Meyers, 
James  Morrison,  Mitchell  Lewis, 
and  other  members  of  the  strong 
cast  brought  to  Chicago  for  this 
picture,  left  for  Los  Angeles  on 
Saturday,  where  they  all  have 
signed  up  for  work  in  other  im- 
portant pictures. 

A  remarkable  feature  of  "The 
Little  Girl  Next  Door,"  is  an  ex- 
pose of  how  spirit  photographs  are 
taken,  which  occurs  during  the  ac- 
tion, and  is  part  of  the  very  inter- 
esting story  told  by  this  feature. 

The  spirit  photographs'  angle  to 
"The  Little  Girl  Next  Door"  will 
prove  a  valuable  advertising  and 
exploitation  feature  in  view  of  the 
world-wide  interest  and  discussion 
of  these  matters. 


Marshall  Neilan  Signs 
Orchestra 

Marshall  Neilan  has  just  placed 
under  a  long  term  contract  a  most 
important  piece  of  studio  atmos- 
phere— a  motion  picture  orchestra 
called  the  "Studio  String  Quar- 
tette," which  now  is  plaving  for 
Neilan's  present  production  "The 
Eternal  Three." 

E.  E.  McGarger,  Cecil  Grandall, 
F.  B.  Pendleton,  and  Ray  S.  Mar- 
tinez comprise  the  personnel  of  the 
portable  orchestra,  consisting  of 
two  violins,  a  cello,  and  a  bass 
violin. 


846 


Motion  Picture  News 


The  Photodramalic  Gem  ofJ9^ 


i 


-.«■■■ 


m 

IP 


■  ■  ji  >  *  -' 

.  ■  1 

•  ; 

:  i  •'  ".- 

"H 


AS  The  World  Gone  Mad?" 
What  a  picture!  What  a  title! 
And  what  exploitation  possibili- 
ties !  Seldom  before  has  such  a 
high  class  picture  offered  the  seat-selling 
possibilities  contained  in  this  one — and  never 
before  has  a  picture  been  backed  by  such  a 
showman's  campaign  —  a  showman's  cam- 
paign which  will  bring  millions  of  fans  to 
theatres  in  Main  Street  as  well  as  theatres 
on  Broadway.  Here's  the  photodramatic 
gem  of  1923 — backed  by  showmanship  that 
will  spread  its  virtues  to  the  world  that  is 
awaiting  a  picture  that  TELLS  SOME- 
THING. 


To  All  Independents — 

Distribution  of  This  Great  Picture  Now 
Being  Made — Wire  Us  Today 


February  17  ,  192  3 


847 


Daniel  Carson  Goodmans  Masrerpiclwe 


HERE  is  the  thundering  answer  to  the  cry  of  exhibitors  and  public  for  something 
different— for  a  picture  that  TELLS  SOMETHING.  Here  it  is— a  gigantic  EN- 
TERTAINMENT that  dramatically  delves  deep  down  into  the  very  souls  of 
real  men  and  women  of  today  and  brings  their  lives,  their  emotions,  their  reac- 
tions— their  very  beings  themselves — to  life  in  an  unescapable  sweep  of  universally 
appealing  drama. 


HERE  is  the  picture  that  is  not  only  an  answer  to  a  cry  but  a  challenge  to  those 
who  will  imitate.   It  is  Daniel  Carson  Goodman's  supreme  achievement,  as  well 
as  it  is  Equity  Pictures  Corporation's  rightful  claim  to  a  place  in  the  foremost 
ranks  of  the  industry.    "  Has  The  World  Gone  Mad  "  is  drama — pure,  unadul- 
terated drama — of  such  high  class  and  so  splendidly  produced  as  to  stamp  it  a  master- 
piece that  will  create  new  records  for  the  exhibitors  who  book  it. 


Distributed  Throughout  the  World  By 

EQUITY  PICTURES  CORPORATION 

723  7TH  AVENUE,  NEW  YORK 


848 


Motion  Picture  News 


Fans  Choose  Favorites 
for  "Ben  Hur" 

THE  American  motion 
picture  "  fans  "  are  being 
heard  from  by  the  thou- 
sand as  to  which  favorite 
screen  player  they  would  like 
to  have  Goldwyn  cast  for  the 
title  role  in  its  production  of 
"  Ben  Hur,"  founded  upon  A. 
L.  Erlanger's  stage  version  of 
Gen.  Lew  Wallace's  famous 
novel. 

Votes  began  to  come  in  at 
the  Goldwyn  studios  in  Cul- 
ver City,  Calif.,  by  the  hun- 
dred soon  after  the  announce- 
ment was  made.  Now  they 
are  being  received  by  the 
thousand. 

More  than  a  dozen  men 
have  been  entered  in  the 
"  contest,"  but  the  first  offi- 
cial announcement,  just  made 
by  production  officials  at  the 
studios,  is  that  Rodolph  Val- 
entino has  taken  the  lead  for 
the  name  part.  Others  whose 
names  have  been  entered  in 
the  race  by  the  "  fans "  are 
William  Desmond,  Richard 
Dix,  William  Farnum,  Con- 
way Tearle,  Gaston  Glass, 
Thomas  Meighan,  Bert  Ly- 
tell,  Milton  Sills,  Forrest 
Stanley,  Antonio  Moreno, 
Ramon  Navarro,  Wm.  S.  Hart 
and  J.  W.  Kerrigan. 

Will  Run  "  Shopgirl  " 
as  Novel 

A  complete  novelized  version  ol 
"  Only  a  Shopgirl "  is  being  car- 
ried in  the  syndicated  supplement 
of  the  Milwaukee  Sunday  Sentinel 
as  one  of  the  tie-ups  being  made 
in  conjunction  with  the  release  of 
the  C.  B.  C.  Film  Sales  Corpora- 
tion feature  in  that  territory. 

The  picture  opens  for  a  special 
run  at  the  Rialto  Theatre  there 
on  February  10th,  and  Celebrated 
Players  Film  Corporation  of  Mil- 
waukee, which  controls  territorial 
rights,  reports  such  wide  interest 
throughout  the  field  that  the 
Sentinel  broached  the  subject  of 
novel  rights,  according  to  C.  B.  C. 


C.  B.C.  Series  Sold  in 

Washington 

Another  sale  was  completed  this 
week  on  the  C.  B.  C.  Film  Sales 
Corporation  Box  Office  Winners 
series,  when  Strand  Film  Service 
of  Washington,  D.  C.  took  over 
territorial  rights  to  them. 

D.  M.  Thomas,  Head  of  Strand 
1-ilm  Service,  made  a  special  trip 
to  New  York  for  the  purpose  of 
seeing  "  More  To  Be  Pitied "  and 
"Only  a  Shopgirl"  and  immedi- 
ately following  the  showing  ar- 
ranged to  take  them  over  for  the 
Maryland.  District  of  Columbia, 
and  Virginia  tcrritorv. 


Three  Jewels  Near  Completion 

Strong  List  of  Universal  Super 
Productions  on  Schedule  for  1  923 


THREE  new  Universal  Jewel 
productions  have  reached  the 
last  stage  of  production  and  now 
are  in  the  cutting  and  editing 
rooms  at  Universal  City,  according 
to  information  just  received  from 
the  Universal  home  office.  They 
are  "  The  Abysmal  Brute,"  star- 
ring Reginald  Denny,  "  White 
Tiger,"  starring  Priscilla  Dean, 
and  "  Bavu "  with  an  all-star 
cast. 

The  early  completion  of  these 
three  Jewels  will  mark  a  great  for- 
ward step  in  Universal's  super- 
picture  schedule  for  1923.  It  will 
assure  a  monthly  release  up  to  and 
including  the  month  of  June.  Ac- 
cording to  Universal  present 
schedule  of  announced  Jewel  re- 
leases for  the  present  year,  "  The 
Abysmal  Brute "  is  due  to  reach 
the  Screen  April  2nd,  "  White 
Tiger "  on  May  7th,  and  "Bavu " 
on  June  4th. 

Assurances  of  a  further  supply 
of  Jewels  for  the  succeeding 
months  of  1923  are  indicated  in  the 
report  that  four  other  Jewels  are 
now  in  production  at  Universal 
City  for  release  between  June  and 
December,  and  that  two  others,  to 
fill  the  monthly  schedule,  soon  will 
be  under  way.  The  four  now 
under  production  are  "  Jewel," 
"  Drifting,"  "  Merry-Go-Round," 
and  "  The  Hunchback  of  Notre 
Dame."  The  two  additional  ones 
are  to  be  "  Up  The  Ladder "  and 
"  A  Lady  of  Quality,"  both 
scheduled  as  starring  vehicles  for 
Virginia  Valli. 

"  The  Abysmal  Brute,"  is  a 
screen  adaptation  of  Jack  London's 


famous  novel.  Of  all  the  stars  on 
the  screen  Reginald  Denny  was 
chosen  as  the  most  fitting  for  the 
leading  role.  The  "  abysmal  brute  " 
is  the  nickname  given  to  a  young 
prize  ring  hero  of  perfect  physical 
attainments  combined  with  lofty 
ideals  and  refinement. 

Mabel  Julienne  Scott,  a  star  in 
her  own  right,  plays  the  role  of 
the  girl,  opposite  Denny.  Others 
in  the  cast  are  Nell  Craig,  Hayden 
Stevens'on,  Fritzi  Ridgeway,  Al  Ed- 
mundson,  Tom  McGuire,  Dorothea 
Wolbert,  Irene  Haisman,  Buddy 
Messenger,  Eddie  Gribbon,  Tom 
O'Brien  and  George  Stewart. 

"  White  Tiger,"  the  Universal 
release  for  May,  will  cause  a  sensa- 
tion among  the  followers  of 
Priscilla  Dean,  it  is  predicted  by 
Universal.  Matt  Moore,  Ray  Grif- 
fith and  Wallace  Beery  play  the 
leading  roles  opposite  Miss  'Dean. 

"Bavu,'.'  also  known  as  "The 
Attic  of  Felix  Bavu,"  is  a  picture 
of  Russian  revolution.  Stuart 
Paton  is  directing  it. 

The  picture  was  adapted  from 
the  play  "  Bavu  "  written  and  pro- 
duced by  Earl  Carroll  in  the  Earl 
Carroll  Theatre,  New  York  City, 
last  season. 

Wallace  Beery  plays  the  title 
role.  Forrest  Stanley  takes  the 
part  of  a  young  member  of  the 
intelligensia  who  throws  his  lot  in 
with  the  revolutionists  for  the 
good  of  Rus'sia.  Estielle  Taylor 
has  the  part  of  a  Russian  princess 
around  whom  whirls  the  conflict 
of  the  picture.  Sylvia  Breamer 
and  Martha  Mattox  also  have  im- 
portant roles. 


L.  A.  Critics  Laud  "Adam's  Rib" 

De  Mille's  Latest  Production  for 
Paramount  Unanimously  Commended 

Theodore  Kosloff  is  a  success  and 
Anna  Q.  Nilsson  and  Pauline  Garon 
are  well  suited  to  their  roles." 

Edwin  Schallert,  in  the  Times 
said:  "DeMille  is  more  clever  than 
usual  in  Adam's  Rib.'  It  is  just 
full  of  fascinating  stuff." 

The  Examiner's  critic  said : 
"  'Adam's  Rib'  is  rich  in  philosophy 
on  married  life.  The  plot,  with  all 
of  its  richness  of  detail,  its  sump- 
tuous settings  and  its  beauty  of 
evolution,  takes  Cecil  DeMille  back 
to  the  philosophies  which  made  his 
earlier  pictures  such  great  popular 
successes." 

The  Express  said :  "  Adam's  Rib' 
stirs  up  a  Pandora's  Box  of  sophis- 
try and  brilliant  technic.  It  is  a 
fascinating  study  in  directorial  psy- 
chology and  cunning  craftsman- 
ship." .( 


CECIL  B.  DeMILLE'S  latest 
production  for  Paramount, 
"Adam's  Rib,"  by  Jeanie  Macpher- 
son,  had  its  world  premiere  at 
Grauman's  Rialto  Theatre,  Los 
Angeles,  last  Sunday  and  registered 
the  greatest  triumph  of  the  produc- 
er's career,  according  to  the  Los 
Angeles  newspapers,  all  of  which 
gave  high  praise  to  the  picture. 

Guy.  Price,  in  the  Evening  Her- 
ald, said :  "For  novel  daring  in  the 
production  of  forest  and  cave-man 
sequences  in  the  midst  of  a  por- 
trayal of  Twentieth  Century  life  it 
is  doubtful  if  this  picture  has  ever 
been  equalled.  Cecil  B.  DeMille 
deserves  great  commendation  as  a 
director.  The  excellence  of  the 
nhotography  cannot  be  gainsaid. 
Milton  Sills  wins  the  unrestricted 
approval  of  all  spectators,  Elliott 
Dexter  made  the  most  of  his  part, 


Exhibitors  Benefit  by 
"Plunder"  Campaign 

IN  a  national  advertising 
campaign  for  "  Plunder  " 
just  launched  by  Pathe,  in- 
dividual exhibitors  of  the  new 
Pearl  White  serial  are  receiv- 
ing much  direct  benefit.  The 
campaign  includes  newspaper 
and  billboard  displays.  An 
important  feature  of  these 
displays  is  their  listing  of  the 
theatres  in  each  city  which 
are  playing  or  have  booked 
"  Plunder." 

The  cities  in  which  this 
campaign  is  now  under  way 
include:  Atlanta,  Birming- 
ham, Chattanooga,  Macon, 
Nashville,  Knoxville,  Jack- 
sonville, Augusta,  Savannah, 
Chicago,  Utica,  Watertown, 
Des  Moines,  Davenport,  Kan- 
sas City,  St.  Joseph,  Mo., 
Cleveland,  Evansville,  Terra 
Haute,  Lafayette,  Logans- 
port,  Lincoln,  Denver,  Salt 
Lake  City,  Memphis,  Little 
Rock,  Oklahoma  City,  Dallas, 
Houston,  Fort  Worth,  St. 
Louis,  Newark,  Paterson, 
Buffalo,  Minneapolis,  St. 
Paul,  Great  Falls,  Mont,  San 
Francisco,  Oakland. 

The  Chicago  Herald  "Plun- 
der" display  printed  on  Jan. 
21,  for  example,  listed  111 
theatres  which  had  booked 
the  serial  up  to  that  date. 
On  Jan.  23  the  St.  Louis 
Globe-Democrat  list  con- 
tained  37  houses.  

"Main  Streef'Shooting 
Half  Finished 

More  than  half  of  the  scenes  for 
the  Warner  Brothers  classic  of  the 
screen,  "  Main  Street,"  have  been 
filmed  by  Director  Harry  Beau- 
mont, according  to  reports  from  the 
Warner  coast  studios.  The  com- 
pletion of  this  production  will  mark 
the  seventh  and  last  classic  to  be 
produced  for  this  season. 

Plans  are  now  being  formulated 
by  Harry  M.  Warner  for  the  pic- 
turization  of  eighteen  classics  for 
1923-24.  Announcement  of  the 
producing  units,  directors,  players 
and  the  complete  roster  of  plays 
and  novels  secured  for  the  coming 
year  is  expected  to  be  made  after 
"  Main  Street  "  has  been  completed. 

Display  Ads  for  Holy"j 
Land  Picture 

The  Apollo  theatre,  Kansas  City, 
advertises  "  The  Voice  of  the 
Land."  American  Releasing's  series 
of  one-reel  pictures  of  the  Holy 
Land,  to  the  same  extent  it  does  a 
big  feature,  according  to  space  taken 
by  the  theatre  in  Kansas  City  news- 
papers. 

While  their  advertising  policy 
does  not  usually  prompt  special  an- 
nouncement of  short  subjects,  the 
Bible  pictures  were  found  worthy 
of  display  advertising. 


EMPIRE  LABORATORIES,  Inc. 


PRINTS 


723  SEVENTH  AVENUE 


BRYANT 


5437 
5736 


NEW  YORK 


DEVELOPING      AND      PRINTING       MOTION  PICTURE 


PRINTS 
FILM 


February  17,  1923 


849 


Fox  to  Release  "The 
Net"  Feb.  25 

FOX  FILM  CORPORA- 
TION announces  the  re- 
lease for  national  distribu- 
tion on  February  25th,  of 
"  The  Net,"  an  elaborate  spe- 
cial. The  picture  is  one  di- 
rected by  J.  Gordon  Ed- 
wards. On  the  list  of  the 
cast  appear  such  well  known 
names  as  Barbara  Castleton, 
Raymond  Bloomer,  Albert 
Roscoe,  Peggy  Davis.  Arthur 
Gordoni  and  Helen  Tracy. 

Special  attention  has  been 
devoted  to  the  advertising 
possibilities  and  a  bounteous 
array  of  material  has  been 
prepared  by  experts  to  aid 
the  exhibitor.  There  is  a  16 
page  exploitation  book,  beau- 
tifully printed  and  replete 
with  catching  scenes  as  well 
as  many  useful  suggestions 
that  ought  to  be  of  great  help. 
In  the  12  page  press  book 
are  many  unusual  features, 
descriptive  articles  dealing 
with  the  story,  sketches  of 
some  of  the  better  known 
men  and  women  in  the  cast, 
suggestions  for  newspaper 
contests  and  many  other 
features. 


"Romance  Land"  Due  Feb.  1  1  th 

"Truxton  King"  Is  Next  Fox  Starring 
Vehicle  Announced  for  John  Gilbert 

pojicy  of  the  Fox  organization  to 
produce  for  the  screen  a  great 
number  of  the  best  sellers  of  the 
past  and  the  present. 

Jerome  Storm,  the  director,  has 
endowed  the  production  with  elab- 
orate and  pretentious  settings,  and 
many  of  the  interior  scenes  in  the 
Prince's  palace  are  replicas  of  those 
in  the  castles  along  the  Rhine. 

The  title  role  is  that  of  an  ad- 
venturous American,  Truxton  King, 
who  suddenly  finds  himself  en- 
twined in  the  intrigue  and  mystery 
of  a  revolution  in  Graustark.  Ruth 
Clifford  has  the  leading  feminine 
role  while  little  Mickey  Moore  is 
cast  as  Prince  Robin.  Others  in 
the  cast  are:  Frank  Leigh,  Otis 
Harlan,  Henry  John  Miller,  Rich- 
ard Wayne,  Willis  Marks,  Winifred 
Bryson,  and  Mark  Fenton.  Paul 
Schofield  is  credited  with  the  scen- 


Numerous  Tieups  for 
"Jazzmania" 

Taking  early  advantage  of  the 
exceptional  appeal  of  its  title,  ac- 
cording to  Metro,  merchants  all 
over  the  country  dealing  in  sheet 
music,  phonographs,  records  and  the 
like,  have  flooded  the  offices  of 
Metro  Pictures  Corporation  with 
messages  asking  for  tieups  with 
"  Jazzmania,"  the  latest  Tiffany 
production  in  which  Robert  Z. 
Leonard  presents  Mae  Murray. 

This  unusual  procedure,  in  which 
the  merchant  is  said  to  be  taking 
the  initiative  in  arranging  co-opera- 
tive stunts,  window  displays  and 
other  exploitation  devices,  is  based 
on  several  important  factors.  In 
the  first  place,  there  is  the  excel- 
lent title,  easily  linked  with  any  type 
of  shop  dealing  in  music  and  mu- 
sical instruments.  Store  owners  as 
well  as  theatre  managers  have  been 
quick  to  sense  the  exploitable  qual- 
ity of  "Jazzmania." 


THE  LITERARY 
SENSATION! 

READ  BY 
HUNDREDS  o/*TH0USAND5 


FEBRUARY  11th  has  been  set  as 
release  day  for  "  Romance 
Land,"  the  next  Tom  Mix  feature, 
according  to  Fox  Film  Corporation. 

It  is  a  story  of  a  man  and  a  maid 
on  the  Western  plains  who  become 
inspired  by  the  romance  and  ad- 
ventures set  forth  in  Walter  Scott's 
"  Ivanhoe "  and  the  tales  of  King 
Arthur  and  his  round  table. 

Barbara  Bedford  as  the  feminine 
lead  portrays  the  romantic  maid. 
Tom  Mix  carries  out  his  part  as  the 
youth  who  becomes  so  saturated 
with  the  adventures  of  Scott's 
"  Ivanhoe,"  that  he  starts  out  to 
emulate  that  hero.  There  is- a  tour- 
nament done  in  modern  Western 
style,  which  furnishes  much  thrill- 
ing incident.  Tom  Mix  is  said  to 
go  through  many  exciting  stunts. 

Among  the  others  in  the  cast  are : 
Frank  Brownlee.  George  Webb,  Pat 
Chrisman  and  Wynn  Mace.  The 
story  is  by  Kenneth  Perkins  and 
was  adapted  by  Joseph  F.  Poland. 
Edward  Sedgwick  directed. 

"  Truxton  King,"  by  George  Barr 
McCutcheon,  will  be  the  next  star- 
ring vehicle  for  John  Gilbert,  whose 
work  in  "  Monte  Cristo "  and 
"  Shame  "  won  for  him  the  promo- 
tion to  stardom.  It  is  scheduled  for 
release  on  February  18th. 

The  announcement  of  the  selec- 
tion of  this  highly  romantic  and 
widely-read  story  is  in  line  with  the 


The  week  of  February  5th 
brought  two  new  Fox  releases. 

"  The  Town  That  Forgot  God," 
the  special  which  recently  completed 
a  three  months'  run  at  the  Astor 
Theatre,  New  York,  will  be  ready 
for  release  on  February  11th. 

"  Romance  Land,"  the  Tom  Mix 
Marring  vehicle,  is  the  other  pro- 
duction scheduled  for  the  week. 
In  the  feminine  lead  is  Barbara 
Bedford,  once  a  star  in  her  own 
right. 


*  'Spoilers' '  Gets  Under  Way  Soon 


Goldwyn  to  Start 
Beach  Story  Wi 

SCORE  another  big  production 
for  Goldwyn  Pictures  Corpora- 
tion !  Rex  Beach's  most  famous 
story,  "  The  Spoilers,"  is  to  go  into 
production  within  three  weeks  and 
Goldwyn  is  handling  it.  The  pic- 
ture will  be  photographed  at  Gold- 
wyn's  studios  in  Culver  City,  Calif., 
with  exteriors,  probably,  being 
taken  in  Alaska. 

This  new  film  version  of  "  The 
Spoilers  "  will  be  one  of  the  great 
special  productions  to  which  Gold- 
wyn is  confining  itself  and  will  keep 
glorious  company  with  "  The  Chris- 
tian," "  The  Strangers'  Banquet," 
"  Vanity  Fair  "  and  Ben  Hur."  It 
is  said  that  $130,000  was  paid  for 
the  picture  rights  to  "  The  Spoilers." 

Lambert  Hillyer  has  been  in- 
duced to  forego  other  plans  which 
he  had  in  view  to  direct  this  great 
production  of  "  The  Spoilers." 

Actual  photography  is  soon  to 
start  on  the  Goldwyn  lot.  The 
scenario  is  all  ready,  having  been 
prepared  by  Fred  Myton,  Elliott 
Clawson  and  Hope  Loring.  In  its 
final  stages  the  continuity  has  been 
looked  over  by  June  Mathis,  Ed- 
itorial Director  for  Goldwyn,  whose 
suggestions  have  been  incorporated 
into  the  manuscript.  The  picture 
has  been  in  preparation  for  the  past 
four  months,  so  that  when  photog- 
raphy has  actually  begun,  it  can  be 
rushed  through  with  great  speed. 

Twelve  players  of  stellar  promi- 
nence will  appear  in  the  leading 
roles  of  the  picture:  some  of  these 
have  already  been  signed ;  negotia- 


Production  of  Rex 
thin  Three  Weeks 

tions  are  still  pending  with  others 
and  will  be  closed  in  a  day  or  two. 

Rex  Beach  will  personally  assist 
in  the  picturization  of  his  story. 

"  The  Spoilers  "  was  filmed  once 
before — ten  years  ago,  by  Col.  Will- 
iam Selig.  It  was  the  first  of  the 
big  American  photoplays  and  set 
records  that  are  still  remembered 
by  everyone  connected  with  the  in- 
dustry. It  was  the  first  attraction 
ever  shown  at  the  Strand  theatre  in 
Xew  York. 


Premium  Pictures  Has 
Stock  Company 

Word  has  been  received  from  the 
coast  that  Premium  Picture  Pro- 
ductions, producing  for  exclusive 
distribution  through  Independent 
Pictures  Corporation,  has  formed  a 
permanent  stock  company  and  is 
rapidly  placing  under  annual  con- 
tract representative  actors  and 
actresses  who  will  play  principal 
roles,  while  the  smaller  parts  will 
be  cast  at  the  time  each  picture  goes 
into  production.  A  large  staff  of 
technical  workers  is  also  being 
placed  under  contract. 

Officials  of  the  company  express 
themselves  as  extremely  pleased  at 
the  outlook  for  the  independent 
producer  and  feel  certain  that  busi- 
ness conditions  will  more  than  jus- 
tify the  extension  of  their  activities 
and  their  securing  of  the  entire 
services  of  the  various  artists  who 
are  to  appear  in  their  future  pro- 
ductions. 


"Knighthood"  Floods 
Chicago  Papers 

THE  amusement  pages  of 
the  Chicago  newspapers 
last  week,  particularly 
on  Sunday,  looked  like  spe- 
cial editions  gotten  out  for 
Marion  Davies  in  "  When 
Knighthood  Was  in  Flower." 
It  was  all  brought  about  by 
the  fact  that  thirty-two  the- 
atres in  the  Windy  City  were 
playing  week  engagements  of 
"  When  Knighthood  Was  in 
Flower  "  simultaneously.  Ev- 
eryone of  these  theatres  car- 
ried advertisements  in  the 
Sunday  newspapers  and  some 
of  them  in  the  weekday  news- 
papers as  well. 

In  order  to  provide  suffi- 
cient prints  for  these  record 
breaking  engagements,  it  was 
necessary  to  draw  upon  New 
York,  where  the  second  run 
had  not  yet  started,  for  a  part 
of  its  quota  of  prints. 


Review  Board  Approves 
Burr  Photoplays 

The  National  Board  of  Review 
announced  last  week  that  it  had  in- 
cluded in  the  January  list  of  com- 
mendable photoplays,  two  C.  C. 
Burr  pictures  which  they  particu- 
larly recommended  to  exhibitors 
and  picture  audiences.  These  are 
"The  Last  Hour"  a  feature  with 
Milton  Sills  and  Carmel  Myers  in 
the  leading  roles  now  awaiting  a 
definite  release  date  and  "Faint 
Hearts,"  an  All-Star  comedy,  fea- 
turing Ray  McKee,  Charlie  Murray 
and  Mary  Anderson.  "Faint 
Hearts"  is  distributed  through  the 
\Y.  \V.  Hodkinson  Corporation. 

"Faint  Hearts"  was  also  praised 
by  the  Oregon  Council  of  the  Na- 
tional Motion  Picture  League  and 
received  special  mention  in  its  pub- 
lication, along  with  "The  Lake  of 
Silence,''  a  scenic  photographed  by 
Roland  Lester  Dixon  and  dis- 
tributed for  C.  C.  Burr  by  Edu- 
cational. 

The  National  Board  of  Review 
in  citing  "The  Last  Hour"  favor- 
ably, stated  that  this  picture  was 
one  particularly  adaptable  to  adult 
audiences  and  deserving  of  high 
praise  for  its  artistry,  coherence 
and  high  dramatic  qualities. 


BY  THE  WORLD'S  MOST  FAMOUS  AUTHOR 


H.C.WELLS 

MILLIONS  WANT  TO  SEE 
THIS  SCREEN  CLASSIC. 


850 


Motion   Picture  N 


e  zv  s 


A  MAN  WITH 


BACKBONE 


WILL  HAVE  A  SMASHING  SUCCESS! 


When  you  'want  a  thing  and  smash 
your  •way  through  competition  to 
get  it — you  ha've  BACKBONE! 

"BACKBONE"  is  a  Distinctive  Picture — the  first  of  the  1923  list  of  big, 

smashing  features  which  will  get  what  exhibitors  want: 


Box-office  returns 
Good  Will! 


and  artistic  success!    Profits  and 


When  you  knoiso  'what  you  'want 
and  fight  for  it  'without  fear — you 
have  BACKBONE! 


is  a  story  of  courage,  fortitude  and  power!  Its  characters 
know  what  they  want  in  love  and  romance — and  they 
fight  their  way  through  opposition,  intrigue,  mystery, 
tragedy!  They  triumph  because  they  have  BACKBONE! 
Alfred  Lunt  and  Edith  Roberts  head  a  Distinctive  cast, 
directed  by  Edward  Sloman.  Harry  Fischbeck's  pho- 
tography is  supreme. 


BACKBONE  is  a  great  asset  for 
any  man.    It  drives  a'way  fear. 

will  be  a  golden  asset  for  all  exhibitors.  It  will  drive 
away  the  fear  of  an  empty  house.  It  will  bring  Profits 
and  Good  Will!  Charles  Whittaker  made  it  into  a 
screen  play  from  Clarence  Budington  Kelland's  story 
in  the  Saturday  Evening  Post. 

Address  inquiries  to 

Distinctive  Pictures  Corporation 

366  Madison  Ave.,  New  York 

Arthur  S.  Friend,  President  Henry  M.  Hobart,  Vice-President 


A    DISTINCTIVE  PICTURE 


ENTERTAINMENT 


ARTISTRY 


ENTERTAINMENT 


February  17,  1923 


85.1 


Picture  Cabaret  Scene 
Is  Copyrighted 

Realizing  that  he  has  a  scene  in 
his  latest  "  Special "  that  is  a  real 
innovation  in  film  production,  Dan- 
iel Carson  Goodman,  the  author 
and  producer  of  "  Has  the  World 
Gone  Mad,"  has  set  about  protect- 
ing his  new  idea  fully  and  an- 
nounces that  "  The  Ascending 
Stairs,"  the  lavish  cabaret  scene 
in  his  production  is  now  copy- 
righted and,  as  such,  cannot  be 
used,  duplicated  nor  imitated  in  any 
other  film  production  from  now 
on. 

The  scene  itself  is  said  to  repre- 
sent the  highest  type  of  showman- 
ship and  class  that  any  Broadway 
cabaret  could  use  as  a  design  and 
it  is  so  constructed  that  it  seems 
to  the  eye  of  the  individual  onlook- 
er to  be  a  continual  succession  of 
gorgeous  steps  of  beauty  without 
end.  This  feature  of  it  is  accom- 
plished by  the  ingenious  curve  given 
to  the  ascending  stairs  and  fully 
conveys  the  effect  and  the  idea  that 
Daniel  Carson  Goodman  has  copy- 
righted. 


Editorial  Lauds    Robin  Hood' 

Denver  Times  Comments  Editorially  for 
First   Time   on   Fairbanks  Production 


on 

FOR  the  first  time  in  the  history 
of  motion  pictures  a  photoplay 
has  been  commented  upon  editori- 
ally by  a  Denver  newspaper,  ac- 
cording to  United  Artists.  The  pic- 
ture was  "  Douglas  Fairbanks  in 
Robin  Hood "  and  the  newspaper 
was  the  Denver  Times. 

Mr.  Fairbanks,  latest  screen  sen- 
sation, a  United  Artists'  release,  was 
being  shown  at  the  Colorado  the- 
atre, later  being  transferred  to  the 
American.  Not  only  did  this  photo- 
play win  extensive  editorial  com- 
ment in  the  Times  but  it  also 
drew  flattering  paragraphs  from 
"  Observer  "  who  writes  a  column 
on  the  first  page  of  the  Denver  Ex- 
press under  the  title  "  Getting 
Down  to  Brass  Tacks." 

"  As  an  historical  narrative,  re- 
creating the  scenes  and  atmosphere 
of  the  Middle  Ages  and  presenting 
to  modern  eyes  a  vivid  and  fasci- 
nating picture  of  the  age  of 
chivalry,  '  Robin  Hood,'  now  being 
shown  at  the  Colorado  theatre, 
quite  justifies,  in  our  opinion,  all 
the  glowing  comments  made  upon 
it  by  the  dramatic  critics  of  the 
East,  who  have  welcomed  it  as  an 
epoch-making  film,"  wrote  George 


Sanford  Holmes  in  the  Denver 
Times.  "  It  is  a  triumph  in  all  the 
features  which  go  to  make  up  the 
art  of  the  silent  drama,  and  in  pro- 
ducing it  Douglas  Fairbanks  and 
his  associates  have  made  a  notable 
contribution  to  the  development  of 
the  moving  picture  as  a  medium  of 
entertainment  and  instruction. 

"  It  is  not  often,  in  spite  of  the 
advances  made  in  photoplay  tech- 
nique, that  pictures  are  encountered 
which  reproduce  with  convincing 
accuracy  the  very  spirit  which  grips 
one  from  between  the  pages  of  the 
historian  or  the  novelist.  Flaws  and 
anachronisms  crop  out  here  and 
there  to  shatter  the  illusion  and  de- 
stroy the  land  of  make-believe  in 
which  the  mind  travels.  But  in 
'  Robin  Hood '  one  is  silently 
ushered  into  the  realm  of  romance, 
in  which  the  spell  of  interest  and 
absorption  is  not  dissipated  until  the 
picture  itself  fades  from  view. 
Then  one  steps  reluctantly  from  the 
days  of  knighthood  back  into  the 
prosaic  life  of  the  twentieth  century 
with  the  consciousness  of  having  a 
page  out  of  time's  book  dominated 
by  figures  of  heroic  size." 


Irving  Lesser  Announces 
Many  Deals  Closed 

Irving  Lesser,  eastern  manager 
of  Principal  Pictures  Corporation, 
has  closed  a  deal  with  Harry 
Charnas,  owner  of  the  Standard 
Film  Service  Exchanges  in  Cleve- 
land, Cincinnati  and  Detroit,  and 
the  Federated  Film  Exchange  of 
Pittsburgh,  whereby  those  ex- 
changes will  handle  the  distribu- 
tion of  "The  World's  A  Stage" 
and  "Environment"  in  Ohio,  Michi- 
gan, Western  Pennsylvania,  Wset 
Virginia  and  Kentucky. 

Mr.  _  Lesser  also  announced  the 
following  sales : 

"Environment",  "The  World's  A 
Stage"  and  all  Principal  Pictures 
Corporation  product  to  Midwest 
Film  Exchange  of  Milwaukee  for 
Wisconsin  and  the  upper  Michigan 
peninsular. 

"Environment"  to  E.  M.  Thomas 
of  Strand  Film  Exchange,  Wash- 
ington, D.  C.  for  District  of  Co- 
lumbia, Virginia,  Maryland  and 
Delaware. 

Dick  Hatton  series  to  Oscar  Old- 
know,  of  Atlanta,  Ga.  for  Louisi- 
ana and  Mississippi. 


"A  Clouded  Name"  Due  Feb.  1 8 

Norma  Shearer,  Gladden  James,  Yvonne 
Featured   in   Playgoers'  Release 


Logan 


NORMA  SHEARER,  Gladden 
James  and  little  Yvonne  Lo- 
gan are  featured  in  "A  Clouded 
Xame,"  a  five-reel  drama  which 
Playgoers  Pictures  has  set  for  re- 
lease February  18th. 

Miss  Shearer,  who  has  the  lead- 
ing woman's  role,  would  seem  to 
be  in  direct  line  for  stardom.  She 
was  Eugene  O'Brien's  leading  lady 
in  "  Channing  of  the  Northwest," 
and  was  with  Reginald  Denny  in 
the  5th  Round  of  "  The  Leather 
Pushers."  She  also  is  a  featured 
player  in  the  Iroquois  production, 
"  The  Devil's  Partner,"  and  in  two 
finished  but  unreleased  pictures, 
Ernest  Shipman's  "Blue  Water" 
and  Arrow's  "  Man  and  Wife." 

Gladden  James  has  been  in  pic- 
tures almost  since  the  early  days 
and  has  a  splendid  record.  He  was 
with  Vitagraph  seven  years.  Re- 
cently he  has  been  seen  in  the  Fox 
all-star  film,  "  Footfalls,"  and  in 
support  of  Norma  Talmadge  in 
such  photoplays  as  "  The  Heart  of 
Wetona,"  and  "  Yes  Or  No." 

A  third  featured  player  in  "  A 
Clouded  Name "  is  little  Yvonne 
Logan,  who,  though  only  six  years 
old  and  now  making  her  picture 
debut,  has  already  won  renown  as 
a  singer  and  dancer.  The  director 
was  Austin  O.  Huhn,  who,  on  the 
stage,  directed  Nazimova's  stage 
productions  of  Ibsen's  "  A  Doll's 
House,"  "  Hedda  Gabler  "  and  "  A 
Wild  Duck,"  and  in  the  films  ha» 
wielded  the  megaphone  for  Walker 
Whiteside,  Mollie  King,  Irving 
Cummings  and  others. 

An  appealing  story,  cleverly  de- 
veloped, is  said  to  be  excellently 
portrayed  in  this  Playgoers  offer- 
ing.    A    strange    double  tragedy 


casts  a  cloud  of  disgrace  over  the 
names  of  the  hero  and  the  heroine. 
The  man  tries  to  avoid  the  girl,  but 
she  is  not  afraid  to  go  after  what 
she  wants,  and,  in  fleeing  his  fair 
pursuer,  the  hero  finds  a  clue  to  the 
mystery,  which  is  finally  cleared  up 
to  the  satisfaction  of  all. 


Davis  Complimented  on 
Production 

Geo.  H.  Davis,  since  his  an- 
nouncement in  the  trade  press  of  the 
release  of  "  The  Passionate 
Friends,"  by  H.  G.  Wells,  has  been 
the  recipient  of  congratulatory  let- 
ters and  messages  complimenting 
him  on  getting  worthwhile  literature 
for  screen  production  and  declaring 
it  to  be  a  marked  step  in  the  ad- 
vancement of  the  motion  picture. 

The  name  of  H.  G.  Wells  coupled 
with  motion  pictures  is  considered 
an  additional  asset  to  the  industry. 
His  unique  position  in  the  rank  of 
famous  authors,  and  the  great  pop- 
ularity of  his  novels,  are  respon- 
sible for  many  inquiries  which  Geo 
H.  Davis  is  receiving,  asking  if 
Wells'  famous  novels,  "  The  Time 
Machine,"  "  The  Invisible  Man," 
"  The  First  Men  in  the  Moon," 
"The  Sea  Lady,"  "The  Food  of 
the  Gods,"  "  Mankind  in  the  Mak- 
ing," "Kipps "  and  "  A  Modern 
Utopia "  will  be  adapted  to  the 
screen. 

Mr.  Davis  has  no  statement  to 
make  as  to  what  his  plans  are  for 
picturizing  other  Wells  popular 
novels.  He  is  greatly  pleased  with 
the  responses  to  the  announcement 
and  feels  certain  that  "  The  Pas- 
sionate Friends"  will  play  to  satis- 
fied audiences  everywhere. 


Nazimova ' s  "  Salome ' ' 
Praised  in  S.  F. 

"  '  Salome '  will  be  found  the  sen- 
sation of  the  week — the  art  sensa- 
tion. This  is  Nazimova's  triumph. 
There  never  was  better  acting  on 
the  screen,"  said  the  critic  for  the 
San  Francisco  Examiner  when 
Nazimova's  screen  version  of  Os- 
car Wilde's  "  Salome,"  was  shown 
at  the  Imperial  theatre,  San  Fran- 
cisco under  an  Allied  Producers  and 
Distributors  Corporation  release. 

"As  spectacle,  as  drama,  as  sym- 
phony and  as  a  fantastical  historic 
document  Nazimova's  '  Salome '  has 
carved  for  itself  an  important  niche 
in  the  photodramatic  Hall  of 
Fame,"  said  the  critic  for  the  Call. 

"  Nazimova  has  made  her  most 
daring  venture  into  the  realms  of 
the  motion  picture  with  the  produc- 
tion of  '  Salome '  says  the  critic 
of  the  Chronicle.  "  Nazimova's 
strange  beauty  lends  itself  well  to 
the  impersonation  of  Salome.  The 
incident  of  the  '  Dance  of  the  Seven 
Veils '  is  handled  delicately  by 
Nazimova  who  has  achieved  the 
impossible  feat  of  being  1  clothed 
in  nudity.'  " 


I  Choice  Productions  Inc] 
I  6o44  Sunset  Blvd  J 
!v: '  Los  Angeles  J 


WAIT  TILL  YOU  SEE 

JUNE  ELVIDCE 

TEMPTATION 


852 


Motion  Picture  News 


Attractive  Posters  for 
4 'No  Wedding  Bells" 

Vitagraph  is  issuing  some  very 
unusual,  but  at  the  same  time,  ex- 
ceedingly attractive  posters  on  "No 
Wedding  Bells,"  the  newest  Larry 
Semon  comedy.  They  are  the  work 
of  J.  Norman  Lynd,  well  known 
cartoonist,  for  many  years  asso- 
ciated with  the  New  York  Herald, 
and  have  the  advantage  of  having 
created  subject  matter  and  not  just 
copies  or  combinations  of  stills.  The 
general  effect  is  a  sort  of  colored 
line  drawings. 

Avoiding  the  use  of  stills  the 
artist  has  been  able  to  crowd  a 
great  deal  of  action  into  each  post- 
er and  these  original  drawings,  be- 
fore being  turned  over  for  color- 
ing, were  utilized  for  a  splendid  set 
of  line  advertising  cuts  for  the  ex- 
hibitor. After  coloring  and  letter- 
ing the  drawings  were  turned  over 
for  the  usual  lithographic  treatment 
and  printing. 


"Bishop  of  Ozarks"  Is 
February  Release 

"  The  Bishop  of  the  Ozarks  "  will 
be  issued  in  February  by  F.  B.  O., 
heading  the  list  of  feature  releases 
for  that  month.  Ex-Congressman 
Milford  W.  Howard,  of  Alabama, 
is  the  author  of  the  story.  His 
novels  are  well  known  throughout 
the  country,  but  "  The  Bishop  of 
the  Ozarks "  is  the  first  of  his 
stories  to  reach  the  screen.  Mr. 
Howard  also  plays  the  leading  male 
role.  In  his  supporting  cast  is 
Derelys  Perdue,  who  will  be  seen  as 
the  featured  player  in  forthcoming 
F.  B.  O.  productions.  Following  it 
will  be  "  Stormswept,"  a  story  of 
the  sea  by  H.  H.  Van  Loan,  di- 
rected by  Robert  Thornby,  with  a 
cast  including  Wallace  and  Noah 
Beery,  Arline  Pretty  and  Virginia 
Faire. 


Carewe  Engages  Veteran 
Character  Actor 

Russell  Simpson,  the  veteran 
character  actor,  who  has  been  en- 
gaged to  play  Sheriff  Jack  Ranee  in 
Edwin  Carewes  production  of  "  The 
Girl  of  the  Golden  West"  for 
First  National  will  create  the  same 
role  on  the  screen  which  he  played 
on  the  stage  for  more  than  a  year. 

A  decade  ago  Simpson  was  tour- 
ing the  country  in  "  The  Girl  of  the 
Golden  West  "  and  he  was  playing 
the  part  of  Sheriff  Jack  Ranee.  Be- 
cause of  his  ability  to  play  the  role 
Director  Carewe  engaged  him  for 
the  picture. 


Charley  Chaplin  Has  New  Protege 

Dean  Franklin,  "Dinky  Dean"  Intro- 
duced by  Comedian  in  "The  Pilgrim" 


FORMERLY  known  to  fame  by 
virtue  of  large,  shuffling  feet,  a 
trimmed  mustache  and  a  smileless 
countenance,  Charlie  Chaplin,  whose 
next  picture  "The  Pilgrim"  is  to  be 
released  by  First  National,  is  com- 
ing to  have  a  new  name  as  a  maker 
of  juvenile  stars.  The  growing  rep- 
utation and  the  release  of  "The 
Pilgrim"  are  simultaneous  for  it  is 
in  this  production  that  Chaplin  in- 
troduces his  latest  find,  young  Dean 
Franklin,  or  Dinky  Dean  as  he  is 
popularly  known. 

Followers  of  the  silent  screen  re- 
call how,  four  years  ago,  little 
Jackie  Coogan  made  a  meteoric 
rise  to  fame  by  appearing  in  "The 
Kid."  Even  during  the  production 
of  that  picture  young  Jackie  was 
receiving  what  was  regarded  as  a 
marvelous  salary  for  a  four  year 
old  youngster  in  the  $75  a  week 
that  he  was  receiving  from  Chaplin. 
But  when,  on  the  completion  of 
"The  Kid"  he  was  able,  by  virtue 
of  the  reputation  acquired  in  that 
picture  to  jump  into  a  series  of 
starring  roles  that  have  netted  him 


a  fortune,  he  established  a  record 
for  juvenile  affluence  that  has  never 
been  equalled. 

It  has  never  been  threatened  even 
until  Dinky  Dean  came  on  the 
horizon.  Those  who  have  seen 
"The  Pilgrim"  and  watched  the 
performance  of  Chaplin's  new  find 
predict  that  another  juvenile  star 
may  have  been  discovered  as  the 
result  of  association  with  the  com- 
edy king. 

Dinky  is  now  four  years  old,  the 
same  age  that  Jackie  was  when  he 
made  his  initial  appearance  with 
Chaplin.  Like  his  predecessor, 
Dinky  is  the  son  of  an  actor,  the 
father  in  this  case  being  Chuck 
Reisner,  popular  song  writer  and  a 
principal  in  the  casts  of  many 
Chaplin  pictures.  Dinky  was  born 
while  his  dad  was  playing  with 
Charlie  in  "A  Dog's  Life,"  and  the 
engagement  of  Dinky  for  a  part  in 
a  Chaplin  picture  is  the  fulfilment 
of  a  promise  made  to  Reisner  at 
that  time,  albeit  Dinky's  own  abil- 
ity had  made  the  reminder  of  such 
a  promise  unnecessary. 


Preferred  Picture  Wins  Praise 


Reviewers  of  Philadelphia 
Like  "Thorns  and  Orange  Blossoms 


Pap 


ers 


"T*  HORNS  and  Orange  Blos- 
A  soms,"  one  of  the  Preferred 
Eight,  had  a  successful  run  at  the 
Aldine  Theatre,  Philadelphia,  and 
was  praised  by  the  motion  picture 
critics  there.  Following  are  some 
of  the  comments : 

North  American :  "Thorns  and 
Orange  Blossoms,"  a  picture  ver- 
sion of  the  famous  novel  bv  Bertha 
M.  Clay,  with  Kenneth  Harlan,  Es- 
telle  Taylor  and  Edith  Roberts  in 
the  star  roles,  is  the  feature  at  the 
Aldine  this  week.  Kenneth  Harlan, 
who  has  been  seen  chiefly  hereto- 
fore as  Constance  Talmadge's  lead- 
ing man  is  the  real  star  of  the  pic- 
ture. As  the  hero  he  depicts  a 
very  attractive,  and  likeable  young 
man  who  is  torn  between  the  fiery 
love  of  a  Spanish  Prima  Donna 
who  was  well  versed  in  the  ways 
of  the  world  and  a  sweet,  demure 
little  Southern  beauty. 


A  "Blind  Swap" 

You  swap  big  round  dollars  for  prints  that  you  don't 
know  will  represent  your  negative  until  you  see  it  on 
the  screen.  You've  made  a  "  Blind  Swap." 
Evans  Individual  Attention  Prints  can  never  represent 
a  "Blind  Swap  "  because  Personal  Interest  follows 
them  through  every  stage. 

And  Our  Insurance  Rate  la  the  Lowest 
in     New     York    and    New  Jersey 

EVANS  FILM  LABORATORIES 
416  West  216th  St.,      New  York  City 

Wadsicorth  3443 


Inquirer :  Bertha  M.  Clay's  ro- 
mance, "Thorns  and  Orange  Blos- 
soms," has  lost  none  of  its  throbs 
in  its_  transition  to  the  screen  and 
the  picture,  set  in  all  this  genera- 
tion's modernness,  will  likely  prove 
as  popular  at  the  Aldine  Theatre 
this  week  as  the  book  was.  The 
story  is  well  photographed  and 
many  of  the  scenes  are  exception- 
ally good. 

Public  Ledger:  One  has  not 
heard  much  heretofore  of  Bertha 
M.  Clay's  stories  on  the  screen,  yet 
there  is  a  wealth  of  material  in  her 
romances  which  might  be  deemed 
priceless  for  film  commercial  pur- 
poses. _  Gasnier  has  approached  the 
story  in  a  sympathetic  frame  of 
mind  and  he  has  given  it  both  beau- 
ty and  as  much  honesty  as  possible. 

Record:  The  romance  is  worked 
out  with  considerable  skill  and  the 
general  result  is  satisfactory. 

—  "Three  Wise  Fools"  Is 

Vidor's  First 

"Three  Wise  Fools,"  one  of  the 
most  successful  stage  plays  of  the 
last  decade,  will  be  King  Vidor's 
first  production  under  his  new 
Goldwyn  contract.  Mr.  Vidor  had 
had  an  option  on  the  work  for  two 
years  and  has  been  awaiting  the 
time  when  he  would  have  at  his 
disposal  all  the  resources  necessary 
to  produce  it  in  the  manner  it  de- 
served. Vidor  will  personally  make 
the  adaptation  in  consultation  with 
June  Mathis,  Editorial  Director. 

"Three  Wise  Fools"  was  pro- 
duced in  New  York  in  1918  and  ran 
for  eleven  months  on  Broadway.  It 
has  been  playing  on  the  road  ever 
since.  In  the  original  cast  were 
Claude  Gillingwater,  Helen  Menck- 

—  en  and   Harry  Davenport. 


Ad  Men  Shown  "Front 
Page  Story" 

"A  Front  Page  Story,"  a  Vita- 
graph,  Jess  Robbins  production, 
which  has  been  entertaining  many 
Newspaper  and  Press  Clubs  over 
the  country  at  private  showings 
owing  to  its  newspaper  theme,  is 
now  drawing  the  attention  of  the 
advertising  clubs.  One  of  the  first 
of  these  organizations  to  have  the 
special  production  screened  private- 
ly was  the  Greater  Buffalo  Adver- 
tising Club  which  includes  in  its 
membership  advertising  men  not 
only  at  Buffalo  but  in  the  surround- 
ing towns. 

"A  Front  Page  Story"  was  made 
a  special  and  extra  attraction  for 
the  meeting  of  the  organization  in 
Buffalo  on  January  29th.  Special 
notices  were  sent  to  the  270  mem- 
bers and  the  result  was  that  it  was 
one  of  the  largest  attended  meet- 
ings of  the  club  and  the  Buffalo 
newspapers  in  their  notices  of  the 
meeting  gave  exceedingly  high 
praise  to  the -newspaper  story  as 
shown  on  the  screen. 


Doug's  Bow  and  Arrow 
to  Boy  Scout  Winner 

Douglas  Fairbanks  has  sent  word 
that  he  will  present  to  the  Boy 
Scout  of  Chicago  who  writes  the 
best  essay  on  the  subject  archery, 
the  original  bow  and  arrow  used  by 
him  in  the  making  of  his  latest  pic- 
ture, "  Douglas  Fairbanks  in  Robin 
Hood,"  a  United  Artists  release, 
booked  for  showing  at  the  Roosevelt 
theatre,  Chicago. 

In  the  production  of  this  picture 
Mr.  Fairbanks  became  an  enthusiast 
on  the  subject  of  archery  and  its 
benefits  for  the  lad  of  the  Boy 
Scout  type.  Since  Scouts  encourage 
archery  among  their  members  it  was 
decided  to  have  them  look  after  a 
contest  as  the  result  of  which  some 
boy  would  win  the  bow  and  arrow 
used  by  Mr.  Fairbanks  while  he 
played  the  role  of  Robin  Hood. 
The  bow  and  arrow  are  now  on 
view  in  Chicago,  having  been 
shipped  on  from  the  Fairbanks 
studio  at  Hollywood.  They  have 
been  placed  in  the  Roosevelt  theatre 
lobby  together  with  details  of  the 
essay  contest. 


"Little  Johnny  Jones" 
Being  Prepared 

"  Little  Johnny  Jones,"  the  fa- 
mous George  M.  Cohan  stage  suc- 
cess, which  will  be  the  first  of  three 
Warner  Brothers  classics  of  the 
screen,  featuring  Wesley  Barry, 
for  the  coming  season,  is  being 
whipped  into  shape  by  William 
Beaudine  and  Julien  Josephson  at 
the  coast  studios,  according  to  ad- 
vices received  at  the  eastern  offices 
of  the  organization. 

Beaudine,  who  directed  the  freck- 
led youngster  in  "Heroes  of  the 
Street,"  has  been  engaged  to  direct 
the  three  Barry  features.  "  Freck- 
les," who  is  at  present  making  a 
personal  appearance  tour  in  con- 
nection with  his  latest  picture  is 
expected  to  arrive  on  the  west  coast 
in  '  March,  when  active  work  will 
be  started  on  the  first  production. 
Following  "  Little  Johnny  Jones,"  it 
is  planned  to  film  "  George  Wash- 
ington, Jr.,"  another  Cohan  success. 


February  17,  1923 


853 


Goldburg  Sees  Light 
for  Independents 

The  New  York  office  of  the  In- 
dependent Pictures  Corporation  is 
in  receipt  of  a  communication  from 
its  president,  Jesse  J.  Goldburg,  who 
is  on  the  coast  casting  the  first  of 
a  series  of  special  productions  which 
his  organization  is  to  release,  in 
which  he  says  that  he  broke  his 
trip  to  the  coast  by  various  stop- 
overs in  key  cities  and  that  both  ex- 
hibitors and  state  right  buyers  are 
unanimous  in  affirming  that  this  is 
emphatically  the  day  of  the  inde- 
pendent. 

As  a  general  proposition  the  de- 
mand for  independent  productions 
vastly  exceeds  the  available  supply 
and,  according  to  Mr.  Goldburg,  any 
independent  producer  with  worth- 
while product  can  be  sure  of  the 
most  gratifying  support.  The  prob- 
lem of  the  average  independent  ex- 
change man  today  seems  to  be  not 
one  of  finding  a  market  for  his 
product,  but  rather  in  finding  suffi- 
cient product  to  supply  his  market. 


Christie  Comedies  New 
Releases  Announced 

"  Second  Childhood "  and  "  A 
Hula  Honeymoon"  are  announced 
as  the  new  Christie  Comedies  to  be 
released  in  February  through  Edu- 
cational Film  Exchanges.  The  lat- 
ter is  one  of  the  special  events  of 
the  Christie  season,  the  first  comedy 
starring  Henry  Murdock,  filmed  in 
Honolulu. 

In  this  new  comedy  Christie  an- 
nounces a  new  team  of  players  in 
Henry  Murdock  and  Babe  London, 
Mu*lock  being  elevated  to  a 
featured  position  for  the  first  time 
in  Christie  Comedies,  although  he 
has  been  appearing  in  prominent 
comedy  roles  during  the  last  year. 
Babe  London  is  the  heavyweight 
girl  who  has  also  received  favorable 
mention  by  reviewers  of  some  of 
the  recent  comedy  releases. 

"  Second  Childhood,"  the  other 
February  release,  features  Bobby 
Vernon  in  a  farce  in  which  the  star 
plays  the  role  of  "  Little  Oscar  "  to 
Receive  a  philanthropic  uncle  into  a 
continuance  of  an  allowance  sent  a 
supposed  nephew. 


Ivor    Novello    and    Gladyss    Cooper  in 
the    Harley   Knowles   production   "  The 
Bohemian     Girl,"     American  Releasing 
Corporation  Picture. 

Bray  Productions  Enjoy 
Encouraging  Sales 

A.  Canter,  in  charge  of  sales  of 
Bray  Magazine  and  Bray  Nature 
Pictures  on  the  independent  market, 
reports  the  following  sales : 

For  Eastern  Pennsylvanian  and 
Southern  New  Jersey  to  Ben 
Amsterdam,  Masterpiece  Film  At- 
tractions, Philadelphia ;  for  Dela- 
ware, Maryland,  District  of  Colum- 
bia and  Virginia  to  E.  A.  Sherwood, 
Exhibitors  Film  Exchange,  Wash- 
ington ;  for  Ohio,  Michigan,  Ken- 
tucky and  Western  Pennsylvania 
and  West  Virginia  to  Harry 
Chains,  Standard  Film  Service 
Company,  Cleveland. 


Hodkinson  Productions 
on  Broadway 

Following  upon  the  heels  of  other 
announcements  relative  to  the  ap- 
pearance of  Hodkinson  film  suc- 
cesses at  New  York's  leading  film 
theatres,  it  is  further  added  that  the 
Victor  Schertzinger  production 
"  The  Kingdom  Within  "  made  its 
bow  to  the  New  York  public  at 
Locw's  State  theatre. 

At  the  same  time  "  Colonel  Heeza 
Liar's  Treasure  Island,"  the  first 
of  the  series  of  Bray  Comedies 
produced  by  the  Bray  Productions, 
Inc.,  has  been  booked  by  the  Strand 
theatre,  New  York. 


"Bulldog  Drummond" 
to  Be  Seen  in  Philly 

Continued  gratifying  reports  are 
coming  into  the  Home  Office  of  the 
W.  W.  Hodkinson  Corporation  re- 
garding the  Hollandia  Film  Corpo- 
rations production  of  "  Bulldog 
Drummond."  The  latest  important 
report  is  from  the  Philadelphia 
Branch  of  the  Hodkinson  Corpo- 
ration stating  that  a  very  important 
contract  has  been  signed  with  the 
Victoria  theatre,  Phila.,  for  this  pro- 
duction. 

It  is  understood  that  the  Victoria 
theatre,  in  conjunction  with  the 
Philadelphia  Branch,  is  planning  ex- 
ceptional advertising  and  exploita- 
tion and  that  an  extended  run  is 
expected  in  the  Quaker  City. 

Reports  show  that  "  Bulldog 
Drummond  "  has  been  meeting  with 
widespread  success  wherever 
shown.  This  production  is  an  adap- 
tation of  the  famous  book  and  stage 
success  by  "  Sapper."  It  was  di- 
rected by  Oscar  Apfel  featuring 
Carlyle  Blackwell  and  Evelyn 
Greeley  in  the  stellar  roles. 


"Brothers  Under  Skin" 
Clubs  Thrive 

The  proportions  of  the  "  Brothers 
Under  the  Skin "  club  publicity 
stunt  put  across  originally  in  New 
York  early  in  November  for  the 
showing  of  Goldwyn's  photoplay, 
"  Brothers  Under  the  Skin,"  at  the 
Capitol  theatre,  by  Howard  Dietz, 
director  of  advertising  and  public- 
ity for  Goldwyn,  and  by  Eddie 
Bonns,  manager  of  exploitation, 
continues  to  grow. 

Three  months  after  the  stunt  was 
started,  the  daily  and  weekly  news- 
papers of  the  country  are  still  print- 
ing the  original  story  which  was 
broadcast  from  New  York  by  the 
correspondents  of  out-of-town 
papers,  by  the  press  associations  and 
by  the  newspaper  syndicates. 

Several  newspaper  clippings  have 
recorded  the  organization  of  such 
clubs  in  towns  where  the  picture  has 
already  been  shown,  proving  that 
the  down-trodden  husbands  of  the 
country  have  seen  a  great  light  and 
are  firmly  convinced  that  in  union 
there  is  strength,  even  against  dom- 
ineering wives. 


Scenes  from  "The  Hero,"  a  Preferred  Picture,  distributed  by  Al  Lichtman 


"The  Woman  of 
Bronze"  Ready  Soon 

The  success  of  "  Enter  Madame  " 
and  "  The  Hands  of  Nara,"  the  two 
most  recent  Metro  releases  starring 
Clara  Kimball  Young,  has  brought 
about  exceptionally  heavy  bookings 
for  "  The  Woman  of  Bronze,"  the 
latest  photoplay  in  which  this  popu- 
lar star  is  soon  to  be  seen,  accord- 
ing to  the  Metro  offices.  Although 
this  picture  is  not  yet  ready  for 
general  release,  bookings  in  un- 
precedented volume  have  been  al- 
ready recorded,  says  Metro. 

"  The  Woman  of  Bronze,"  served 
as  a  stage  play  for  Margaret  Anglin 
in  her  successful  season  in  New 
York  recently,  having  been  adapted 
for  the  American  theatre  from  the 
novel  of  Henry  Kistaemaecher.  In 
support  of  the  star  are  seen  John 
Bowers,  Edwin  Stevens,  Lloyd 
Whitlock.  Katherine  McGuire  and 
Edward  Kimball.  King  Vidor  was 
director. 


Priscilla  Dean   in   a   Scene  from 
Flame  of  Life  "  Universal. 


The 


"Climbing"  Taken 
From  Stage  Play 

More  complete  information  re- 
garding "  Climbing,"  the  next  John 
M.  Stahl  production  for  First  Na- 
tional release  through  Louis  B. 
Mayer's  organization,  supplements 
the  initial  announcement  last  week 
with  data  that  this  story  is  based 
on  a  well  known  play  and  that  the 
screen  rights  cost  far  more  than  the 
average  eastern  stage  offering. 

This  fact  is  accounted  for  by  vir- 
tue of  the  stage  version's  unusually 
successful  run  at  the  Majestic  thea- 
tre, Los  Angeles. 

The  story  is  based  on  the  theme 
that  there  is  only  one  class  of  peo- 
ple in  America,  all  spiritually  equal. 
It  has,  in  story  values,  the  same  fine 
touches  and  realistic  appeal  that 
were  found  in  such  previous  John 
M.  Stahl  productions  as  "  One  Clear 
Call "  and  "  The  Dangerous  Age." 


"Breaking  Home  Ties" 
Gets  Contracts 

"  Breaking  Home  Ties,"  the  As- 
sociated Exhibitors  feature  based 
on  "  Eili,  Eili,"  the  song-prayer,  has 
scored  a  notable  success  in  New 
York  and  is  still  going  strong,  ac- 
cording to  Associated  Exhibitors. 
Although  it  already  has  had  runs 
in  a  large  number  of  theatres,  and 
has  played  second  engagements  in 
some,  nearly  sixty  additional  houses 
have  contracted  for  showings  in  the 
near  future,  and  other  bookings  are 
being  made  daily. 

The  production  offers  unusual 
opportunities  for  exploitation  fea- 
tures and  many  clever  ideas  have 
been  adapted  in  the  arrangement  of 
special  displays  and  prologues. 


i   will  be  a  ,  41 
sensation! 


3RD.  OF  THE 
6  BOX  OFFICE 
WINNERS. 


February   i  j  .  1923 


855 


NEW  THEATRE 

construction  &  equipment 
projection  Department  camera 

P.  M.  ABBOTT      -      --      --      -      -      --      -     TECHNICAL  EDITOR 

Methods  Employed  for  Splicing 
Negative  and  Positive  Film 

Paper  Before  S.  M.  P.  E.  on  the  Superiority  of  Automatic  Machines 


By  J.  E.  McNABB. 

IN  tbe  early  days  of  the  motion  picture, 
when  subjects  ranged  in  length  anywhere 
from  twenty-five  to  two  hundred  feet,  tbe 
art  of  film  splicing  required  only  scant  con- 
sideration; but,  with  the  natural  evolution  in 
the  perfection  of  the  mechanics  employed  in 
the  industry,  film  splicing  has  become  an 
operation  that  requires  very  serious  and  im- 
portant consideration.  Authors  who  have 
written  about  motion  pictures  have  dwelt 
sparingly  on  the  subject,  so  that  few,  if  any, 
references  to  the  prior  art  can  be  found.  Most 
of  the  veterans  in  the  industry,  however,  can 
readily  recall  how  the  operations  were  per- 
formed, and  the  conventional  equipment  used 
for  making  splices.  There  was  then  nothing 
very  formidable  in  the  operation  of  cement- 
ing two  pieces  of  motion  picture  film  in  a 
continuous  strip;  the  only  tools  required  be- 
ing: a  pair  of  shears,  a  knife,  and  a  bottle 
of  cement. 

To  many  it  would  seem  logical  that  tbe 
crude  methods  of  those  early  days  should  soon 
have  been  supplanted  by  mechanical  means; 
yet,  a  recent  investigation  disclosed  tbe  fact 
that  in  one  of  the  largest  exchange  centres 
in  the  country  less  than  twenty-five  per  cent, 
of  film  splicing  is  being  accomplished  by  me- 
chanical means;  while  the  antiquated  hand 
method  is  invariably  employed  in  the  majority 
of  the  film  exchanges. 

Earlier  Practices 

Until  the  advent  of  semi-mechanical  means 
for  film  splicing  some  twenty  years  ago,  in 
the  form  of  a  small,  hand  operated  clamping 
or  pressing  machine,  the  patch  was  not  a  weld 
in  the  film  but  merely  a  temporary  connec- 
tion. It  was  reasoned  that,  with  the  applica- 
tion of  pressure  during  the  splicing  opera- 
tion, the  pieces  of  film  would  become  bonded 
and  the  splice  made  permanent.  With  this 
idea  in  view,  the  Edison  Company  produced 
a  hand-operated  splicing  device,  which  pre- 
sented a  great  improvement  in  results  over 
the  plain  hand-made  splice.  The  Edison  clamp 
may  be  considered  the  first  real  practical  de- 
vice, and  nearly  all  other  hand  operated 
machines  built  since  its  introduction  were 
patterned  along  identical  lines  of  construction 
and  operation.  While  they  were  styled 
"machines,"  the  actuation  of  these  devices 
presented  a  manual,  rather  than  a  mechanical, 
process.  Splicing  was  accomplished  in  the 
same  manner  as  by  hand,  excepting  that  the 
two  ends  of  the  film  to  be  joined  were  clamped 
securely  after  the  application  of  the  cement. 
Some  of  the  devices  had  pilot  pins  as  an  aid 


SYNOPSIS 
The  paper  contains  a  brief  historical 
resume  of  the  art,  including  the  develop- 
ment of  the  Automatic  Film  Splicing  Ma- 
chine, with  comparative  results  of  various 
methods  of  splicing  both  the  negative  and 
positive  film,  and  the  results  in  printing 
spliced  film.  The  figures  show  the  super- 
iority of  automatic  film  splicing  over  the 
method  of  splicing  by  hand  and  with  film 
clamping  devices.  An  endeavor  is  made 
to  prove  greater  longevity  of  film  spliced 
by  machine  methods.  The  paper  also 
contains  other  technical  data  pertaining 
to  splicing  and  joining  of  film. 


in  locating  the  film  ends  in  relation  to  the 
perforations;  but,  while  the  pins  aided  regis- 
tration in  the  newer  or  prime  stock,  they 
really  were  a  detriment  in  the  splicing  ot 
shrunken  film.  Most  of  these  earlier  band 
operated  splicing  devices  were  referred  to  as 
splicing  clamps,  splicing  blocks,  splicing 
presses,  film  menders,  etc.,  for  the  reason  that 
they  were  considered  to  embody  the  advanced 
feature  enabling  the  application  of  pressure 
during  the  splicing  operation.  The  kind  of 
splices  usually  made  varied  from  %"  to  %" 
in  width,  and  the  thickness  approximatelv 
.011. 

The  splice  overlapping  as  much  as  %  or 
even  3/16  of  an  inch  soon  becomes  hard  and 
inelastic;  because,  in  applying  moisture  and 
cement  to  this  excessive  width,  the  film  base 
softens,  and  in  due  time  hardens;  in  which 
latter  condition  it  does  not  readily  conform 
to  the  curvature  of  the  projector  or  printing 
machine  sprockets,  and  by  improper  spacing 
between  the  perforations  frequently  "jumps" 
sprockets  altogether.     Its  lack  of  flexibility 


Fig.  1 — B  and  H  Semi-Automatic  Film  Splicinq 
Machine 


weakens  the  film  by  preventing  the  yielding 
but  tenacious  contact  that  is  a  necessary  re- 
quisite to  a  good  bond,  and.  further,  often 
causes  the  film  to  break  parallel  to  the  splice. 

The  motion  picture  producers  and  labora- 
tories have  always  been  untiring  in  their 
efforts  to  produce  a  film  of  the  highest  attain- 
able quality,  and  great  credit  is  due  to  them 
tor  the  progress  attained,  but.  unfortunately, 
these  excellent  films,  which,  with  proper  han- 
dling, would  last  as  long  as  the  subjects,  sel- 
dom make  much  headway  toward  longevity. 
This,  in  the  main,  may  be  attributed  to  obso- 
lete and  antequated  methods  of  handling — 
including,  principally,  the  operation  of  splic- 
ing in  a  great  many  theatres  and  exchanges 
of  the  present  day.  Because  these  methods 
are  crude  and  costly,  they  have  no  place  in 
the  processing  routine  of  a  great  industry, 
and  the  sooner  they  are  entirely  supplanted 
the  sooner  shall  we  have  lower  distribution 
and  replacement  costs  and  exceptionally  better 
and  pleasing  projection  results. 

Results  With  Semi-Automatic  Film  Splicing 
Machine 

The  development  of  a  practical  film  splicing 
machine  presented  problems  quite  as  intricate 
as  those  of  its  allies:  the  printing  machine, 
the  perforator,  the  camera,  and  the  projector, 
and  its  present  degree  of  perfection  was 
obtained  only  after  considerable  experiment- 
ing. The  first  essential,  constantly  kept  in 
view,  was  a  mechanism  to  take  the  uncer- 
tainty out  of  splicing  and  make  the  joint  an 
element  of  strength,  rather  than  one  of  weak- 
ness— at  the  same  time,  combining  accuracy 
and  efficiency. 

A  cut  of  the  first  really  practical  semi-auto- 
matic film  splicing  machine  is  appended  here- 
to. This  machine  is  interchangeable  for  either 
negative  or  positive  joining,  and  adjustable 
for  any  desired  width  of  splice.  As  to  quan- 
tity of  output,  a  beginner  is  enabled  to  splice 
double  that  of  an  experienced  operator  using 
the  smaller  or  hand  operated  devices;  while 
the  machine  operator,  with  a  few  days'  ex- 
perience, turns  out  four  or  five  times  the 
quantity  of  splices  that  was  previously  possi- 
ble, besides  very  materially  improving  the 
quality  of  the  product.  The  machine  is  pro- 
vided with  two  pilot  register  pins,  located  in 
fixed  relation  to  the  frame  line  of  the  film  to 
be  spliced,  which  automatically  compensates 
for  any  shrinkage  that  might  exist  in  the 
stock;  that  is,  both  ends  of  the  film  to  be 
spliced  locate  from  the  same  pins,  thereby 
affecting  correct  registration.   Besides  greatly 

(Continued  on  next  page) 


856 


Motion  Picture  News 


"A"        "B"         "C"  "D" 
Positive    Negative    Raw  Stock    Raw  Stock 
Fig.  2 — Plain  hand-made  splices 

Splicing  Negative  and 
Positive  Film 

(Continued  from  preceding  page) 
facilitating  the  setting-up  operations,  as  well 
as  scrapping,  cementing,  etc.,  the  machine  au- 
tomatically shears  and  discards  both  the  super- 
fluous film  ends,  throws  off  e  cess  cement,  and 
leaves  the  splice  a  bonded  portion  of  the  film, 
clean  and  free  from  the  necessity  of  wiping 
or  trimming.  An  electric  heating  unit,  placed 
beneath  the  lower  cutter  plates,  furnishes 
heat  to  hurry  the  drying  of  the  cement,  so 
that  the  splice  ordinarily  is  ready  for  immedi- 
ate service. 

It  is  not  the  purpose  of  this  paper  to  rec- 
ommend the  adoption  of  any  particular  size 
or  kind  of  splice,  nor  to  suggest  a  standard ; 
hut  to  show  what  has  been  accomplished  in 
the  development  of  a  machine  which  may  be 
r.djusted  to  conform  to  almost  any  desired 
type  of  splice,  and  to  compare  its  results  with 
those  most  commonly  used  in  the  industry; 
further,  to  show,  by  comparison,  the  superior- 
ity of  service  which  has  been  determined  by 
exhaustive  experiments  of  certain  kinds  of 
splices  with  respect  to  the  duty  imposed  upon 
them. 

The  original  theory  was  (and  it  still  has  its 
adherents)  that  the  wider  the  splice  the 
stronger  it  became.  The  practice  was,  and  is 
today,  largely  that  of  using  a  splice  almost 
invariably  three  -  sixteenths  to  one  -  quarter 


"A"  "B"  "C"        "  D" 

Positive       Positive      Positive  Positive 
Fig.  A — Cut-outs  from  the  average  exchange 
and  projection  booths 


"A"         "B"         "C"  "  D " 

Positive    Negative    Raw  Stock    Raw  Stock 
Fig.  3— Clamp  or  block  made  splices 

inches  in  width.  Regardless  of  how  natural 
the  supposition  may  be,  the  comparative 
strength  of  the  splices  of  extra  large  width 
was  early  proved  erroneous.  From  the  ex- 
periments which  were  conducted  covering  the 
continuous  running  through  the  projectors 
and  printers  of  film  spliced  by  all  known 
methods,  there  was  finally  evolved  certain  for- 
mulae which  would  produce  the  most  perfect 
results  for  negative  and  positive  film. 

Among  the  conclusions  reached  were:  that 
a  beveled  splice,  approximately  one  thirty- 
second  of  an  inch  in  width,  and  which  would 
increase  the  thickness  of  the  spliced  portion 
but  .0025,  would  be  the  most  satisfactory  for 
negative  film.  First,  because  it  would  permit 
the  splicing  of  raw  negative  so  that  its  travel 
through  the  camera  would  be  without  inter- 
ference; second,  the  developed  negative  could 
be  spliced  together  for  printing,  and 
the  resultant  positive  print  would  be 
one  which  would  require  no  cutouts,  as 
the  splice  being  the  approximate  width 
of  the  frame  line  would  not  be  noticeable. 
This  resulted  in  being  able  to  affect  a  consid- 
erable saving  in  the  laboratory  assembly  and 
joining  rooms,  particularly  as  longer  rolls 
could  hi  printed  and  little  cutting  up  of  the 
positive  would  be  required. 

It  was  further  determined  that  the  splice 
approximately  the  width  equal  to  the  distance 
between  the  standard  film  perforations,  or 
5/64  inch,  would  be  the  most  suitable  and  effi- 
cient for  the  positive  film.  It  was  demon- 
strated that  splices  of  greater  width,  while 
evidencing  a  stronger  surface  appearance 
when  siressed  in  parallel  alignment,  yet  after 
passing  over  the  projection  machine  sprockets 
for  several  runnings,  exhibited  a  tendency  to 
loosen  at  the  corners,  as  a  result  of  the  tan- 
gent force  exerted  in  the  pulldown  of  the  in- 
termittent. The  wider  splice  lacked  the 
necessary  degree  of  flexibility,  owing  to  the 
film  base  becoming  stiffened  and  curled  by  the 
hardening  of  the  cement,  and  naturally  it 
would  not  long  withstand  being  conformed  to 
the  curvature  of  the  film  sprockets.  This  con- 
tention may  easily  be  proved  by  making  the 
following  simple  test: 

Take  two  pieces  of  cardboard,  stiff  paper, 
or  film,  overlap  each  piece  approximately  one- 
half  inch,  and  thoroughly  secure  one  to  the 
other  by  means  of  cement,  glue,  or  other 
adhesive.  Thence  take  two  similar  pieces,  se- 
curing one  to  the  other,  as  before,  only  over- 
lapping one-quarter  inch.  It  will  be  found 
that  the  piece  embodying  the  narrow  patch 
can  be  bent  to  a  smaller  radius  before  break- 
ing than  can  the  unit  containing  the  wide 
patch. 


This  example  serves  to  illustrate  the  rela- 
tive merit  of  a  narrow  and  wide  splice  in  its 
particular  application  to  positive  film.  The 
splice  unnecessarily  wide  requires  a  greater 
fi mount  of  labor  and  cement  in  its  making; 
it  creates  the  irregularities  and  difficulties 
which  have  been  so  long  identified  with  the 
exhibition  of  motion  pictures  to  be  regarded 
as  necessary  evils.  The  semi-narrow  splice,  as 
made  by  the  automatic  film  splicing  machine 
for  positive  film  which  has  been  subjected  to 
exhaustive  comparative  tests,  should  mark  the 
passage  of  haphazard  methods,  waste,  and 
destruction,  and  fill  a  predetermined  place  in 
the  modern  practice  of  the  art  of  motion  pic- 
ture making. 

Figure  No.  2  shows  a  fair  example  of  the 
average  hand-made  splices  for  different  uses. 
Sample  "  A "  is  almost  invariably  used  in 
the  projection  rooms  and  in  a  great  many 
exchanges.  It  should  have  been  discarded  fif- 
teen years  ago.  "  B,"  printed,  would  pass 
most  screen  inspectors  in  the  laboratory,  but 
difficulty  often  attends  its  life  in  the  printing 
machine.  "  C  "  and  "  D,"  if  a  negative,  would 
not  pass  through  the  average  camera  mechan- 
ism; if  a  positive,  doubt  would  ensue  as  to  its 
proper  passage  through  the  printer;  and  the 
splice  would  obviously  require  deleting  in 
assembly. 


I  pi 

K 

i 

C 

"  A  " — Raw  Stock — Positive  or  Negative 

"  B  "—Negative 
"  C " — Positive  with  Negative  adjustment 
"  D  " — Positive  Semi-Narrow 
Fig.  5 — Samples  of  splices  made  on  the  B  and 
H  semi-automatic  film  splicing  machine 

Figure  No.  3  shows  examples  of  splices 
made  with  representative  hand  clamping  de- 
vices. They  compare,  in  a  certain  degree,  with 
those  shown  in  Figure  No.  2,  except  that  better 
registration  and  alignment  have  been  made 
possible,  due  to  the  setting  and  location  of 
the  frame  with  the  use  of  pilot  pins,  although, 
more  frequently,  in  the  splicing  of  shrunken 
stock,  the  pilot  registration  of  the  present  type 
of  block  does  not  anticipate  compensation  for 
shrinkage,  and,  consequently,  cannot  be  prop- 
erly joined  in  frame.  The  same  conclusions 
are  deduced,  with  respect  to  their  ultimate 
practicability,  as  have  been  stated  for  the 
samples  in  Figure  No.  2. 

These  positive  splices  we're  made  either  by 
hand  or  with  the  use  of  hand  clamping  devices. 
In  the  slide,  they  are  flattened  out  but  wound 
in  a  roll  of  film;  they  are  warped  and  curled, 
and  in  time  become  stiff  and  brittle.  This  type 
of  splice  has  been  the  cause  of  more  annov- 
ance,  waste  and  spoilage  than  all  other  pro- 
jection irregularities  combined. 

(Continued  on  page  862) 


858 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


Outline  of  Series  of  Articles  for  Course 

in  Electricity 


AS  mentioned  in  several  preceding  issues 
of  the  News,  a  series  of  articles,  dealing 
first  with  electrical  subjects  and  later  with 
optics,  will  be  presented  in  the  Projection  De- 
partment. The  first  article  of  this  series  will 
be  given  in  next  week's  (February  24)  issue. 

The  program  calls  for  such  a  comprehen- 
sive list  of  subjects  as  will  give  the  projec- 
tionist at  least  a  working  knowledge  of  all 
common  phases  of  the  subject  of  electricity. 
It  is  not  expected  that  anything  startlingly 
new  will  be  brought  out  in  these  articles. 
Rather,  an  attempt  will  be  made  to  simplify 
the  presentation  so  as  to  enable  the  projec- 
tionist to  obtain  a  clear  understanding  of  the 
fundamental  principles  of  the  subject.  Thus 
a  firm  foundation  will  be  laid  down  on  which 
he  can  build  up,  by  means  of  his  practical  ex- 
perience and  every  day  observation,  the  means 
of  bettering  his  daily  work  and  broadening 
his  vision  of  the  field. 

No  doubt  some  of  the  projectionists  are 
already  familiar  with  many  of  the  points 
slated  for  treatment.  It  is  our  intention, 
however,  to  start  at  the  very  beginning  in  or- 
der to  reach  those  who  have  had  none  of  the 
elementary  training.  The  main  object  of  this 
course  will  be  to  give  a  simplified,  true  ex- 
planation of  the  various  electrical  actions  and 
their  causes.  It  may  seem  strange  to  include 
the  word  "  true  "  in  the  above  description,  but 
the  fact  is  that  some  writers,  when  endeavor- 
ing to  give  a  simple  explanation  of  a  difficult 
subject,  resort  to  such  crude  analogies,  or 
comparisons,  in  an  effort  to  compare  the  sub- 
ject under  discussion  with  one  they  think  the 
reader  familiar  with,  that  a  wrong  conception 
of  the  very  basic  principles  involved  are  left 
in  the  projectionist's  mind. 

These  writers  attempt  to  justify  their  ac- 
tions by  saying  that  anything  which  will  drive 
home  their  point  is  excusable.  They  are  driv- 
ing home  one  point,  however,  at  the  expense 
of  another.  The  excuse  is  often  made  that  the 
subject  is  too  complicated  to  describe  it  cor- 
rectly and  so  a  hasty,  general,  misleading 
description  is  given  in  order  to  "  cover  "  it. 

At  this  rate  the  projectionist  will  never  be 
able  to  thoroughly  understand  the  underlying 


principles  for  the  simple  reason  that  they  are 
never  correctly  explained  to  him. 

It  is  not  exactly  an  easy  matter  to  write  a 
series  of  articles  which  will  meet  the  entire 
satisfaction  of  all  readers  when  it  is  consid- 
ered that  there  are  classes  of  projectionists 
from  the  good,  earnest,  painstaking  kind,  to 
the  thoughtless,  shiftless  variety,  commonly 
known  as  "  clock-watchers."  Then  again, 
there  are  those  who  learn  and  understand  a 
thing  quicker  than  others. 

In  order  to  give  you  an  idea  of  the  points 
to  be  covered,  an  outline  is  given  below.  Any 
suggestions  concerning  additions,  changes, 
etc.,  will  be  welcomed,  as  after  all,  this  de- 
partment is  run  solely  for  the  benefit  of  the 
projectionists.  If  you  think  the  subjects  are 
too  simple,  remember  there  are  others  who 
may  not  know  as  much  as  about  it  as  you.  If 
you  are  one  of  those  who  are  well  advanced  in 
your  chosen  profession  and  are  "  above  "  such 
easy  explanations,  remember  there  are  those 
who  are  young  in  the  game  and  require  just 
such  simplicity  in  order  to  give  them  a  clear 
understanding  of  the  principles  involved. 

Run  your  eye  down  the  outline  and  ask 
yourself  if  you  could  pass  a  stiff  "  exam-" 
covering  those  points.  If  your  answer  is 
"  yes,"  then  you  might  just  as  well  stop  here, 
close  the  book  and  go  to  sleep  for  the  rest  of 
your  life.   You  know  it  all ! 

A  word  to  the  wise.  As  the  series  pro- 
gresses, references  will  be  made  back  to 
article  already  published  so  it  would  be  well 
to  cut  out  each  week's  article  and  save  it  for 
future  use.  Later  they  can  be  bound  into 
book  form  for  permanent  reference. 

Here  goes: 

Simplified  Electricity  for  Projectionists 

I.  Definition  and  Explanations  of  Mathe- 
matical Terms  and  Electrical  Units. 
II.  The  Laws  of  Magnetism  and  Magnetic 
Forces. 

III.  Simple- Electric  Circuits.  (Direct  Cur- 
rent.) 

IV.  Simple  Electric  Circuits.  (Alternat- 
ing Current.) 


V.  Power:   Its  Relations  and  Measure- 
ment. 

VI.  Direct  Current  Machinery. 

(a)  Motors. 

Series. 
Shunt. 
Compound. 

(b)  Generators. 

Series. 
Shunt. 
Compound. 

(c)  Motor  generators. 

(d)  Three-wire  generators. 

(e)  Motor  starters. 

and  hot  cathode). 

(g)  Primary  cells  and  storage  batteries. 

(h)  D.  C.  arc. 

VIII.  Alternating  Current  Machinery. 

(a)  Motors. 

Synchronous. 
Induction. 

Squirrel  cage. 

Wound  rotor. 
Commutator. 

(b)  Generators. 

(c)  Transformers. 

Constant  potential. 
Constant  current. 
Auto  transformers. 

(d)  Synchronous  convertors. 

(e)  A.  C.  arc. 

(f)  Miscellaneous. 

Frequency  changers. 
Synchronous  condensors. 
Phase  changers. 
Voltage  regulators. 

VIII.  Electrical  Measuring  Instruments, 
(a  Voltmeters. 

(b)  Ammeters. 

(c)  Wattmeters. 

(d)  Frequency  meters. 

(e)  Instrument  transformers. 

IX.  Electric  Distribution. 

(a)  Local  lines. 

(b)  Transmission  lines. 

X.  Electric  Lighting. 

(a)  Definitions  and  candle  power  rela- 

tions. 

(b)  Incandescent  lamps. 

Construction. 
Operating  characteristics. 
Light  control  with  reflectors  and 
projectors. 


Blank  for  New  League  Members 

Member's  Name   

Home  Address   x^S^^Sj 

Theatre 

Name  and  Address  of  Theatre  Manager 

"  L 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
1  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blanks  for  membership  in  the  N.  A.  M.  please  enclose  tzventy-five  cents  for  a  membership  butttn 


February  17,  1923 


859 


Interior  of  EASTMAN  THEATRE  from  Stage 
Rochester,  N.  Y. 


Russell  B.  Smith,  Engineers-Architect 


Seating  by  The  American  Seating  Company 


Qjn  Jim  erica's  foremost  Theatres 

MERE  splendor  in  outward  appearance  will  not  make  a  theatre  chair. 
There  must  also  be  those  less  apparent  but  none  the  less  essential  quali- 
ties of  correct  construction,  skilled  workmanship  and  sound  materials 
that  make  for  dependable  and  satisfactory  service  over  a  long  period  of  time. 
With  so  large  and  important  an  investment  as  seating  for  auditorium  and  the- 
atre, years,  not  weeks  and  months,  must  be  the  measure  of  value. 

Theatre  owners  and  managers  of  longest  experience  know  well  that  under- 
neath the  beauty  and  good  taste  of  American  Seating  Company  theatre  chairs 
are  present  always  those  sterling  qualities  of  enduring  value  and  strength  that 
make  for  lasting  satisfaction  and  long  wear. 

jgjnrrican  Stating  Gmm 


NEW  YORK 
113  W.  40th  St. 


CHICAGO 
10  E.  Jackson  Blvd. 


BOSTON 
77-D  Canal  St. 


PHILADELPHIA 

705,  250  S.  Broad  St. 


860 


Motion  Picture  News 


DEBRIE  CAMERAS 


EED[ff 


SLOW  MOTION 


ORD 

HE 
EVENTS 
OF  THE 

WORLD 


The  take-up  in  the 
Debrie  is  operated  by 
friction  clutch  which  is 
positive  in  action  both 
forward  or  reverse. 
There  are  no  belts  to 
change  or  get  out  of  or- 
der. Lenses  from  \y§" 
to  17"  focus  can  be  fitted 
and  easily  interchanged. 


M 


OTION  PICTURLT 

APPARATUS     CO.  | 

118  West  44th  Street 
New  York  City 

Opposite  Belasco  Theatre 
Ownership  Management  of 
WlUonffhby,  Inc. 


On  left,  is  shown  a  new  projector,  the  "  Kodascope ,"  for  the  amateur  motion  picture  outfit 
developed  by  the  Eastman  Kodak  Company.  It  is  motor-driven  and  entirely  automatic  in 
operation.  On  the  right  is  the  neiv  motion  picture  kodak  the  "  Cine  Kodak."  also  developed 
by  the  Eastman  Kodak  Company  for  amateur  use  which  uses  a  narrow  width  film  which  has 
a  special  coating  for  making  a~  direct  positive 

Amateur  Motion  Pictures  Outfit  Devel- 
oped by  Eastman  Kodak  Company 


TTOME  movies,  among  other  things,  will  act 
*■  as  feeders  to  motion  picture  theatres,  ac- 
aecording  to  the  Eastman  Kodak  Company 
who  have  just  announced  the  successful  devel- 
opment of  an  amateur  movie  outfit.  Just  as 
the  phonograph  for  example  has  helped  so 
wonderfully  in  popularizing  opera  and  the 
better  things  in  music,  so  will  home  motion 
pictures  be  in  a  positon  to  educate  popular 
taste  in  screen  offerings.  This,  at  least,  is 
the  belief  of  the  Eastman  industry  whose 
stake  in  the  movie  theatre  world  is  consider- 
able. 

The  amateur  outfit  developed  by  the  Kodak 
Company  consists  of  a  taking  camera  and  a 
projector.  The  taking  camera  which  weighs 
only  seven  pounds,  is  daylight  loading  and  so 
simplified  mechanically  as  to  enable  the  ama- 
teur to  take  motion  pictures  with  the  same 
facility  as  he  has  recorded  snapshots.  The 
projector,  equipped  with  a  two  inch  lens  for 
ordinary  home  use,  will  fill  a  screen  30x40 
at  a  distance  of  18  feet  and  a  40x54  screen 
at  21  feet.  This  projector  to  be  known  as 
the  Kodascope,  is  motor  driven,  entirely  auto- 
matic in  operation  and  once  threaded  requires 
no  further  attention  until  the"  reel  is  ex- 


hausted. 

The  film  on  which  the  motion  picture 
Kodak  system  is  based  is  of  special  size  being 
11-16  inches  in  width  as  against  the  standard 
width  of  1  3-8  inches.  This  is  coated  with  a 
special  emulsion  which,  by  a  reverse  process, 
yields  a  direct  positive.  These  prints  can  be 
duplicated  in  a  special  printer  and  can  also 
be  enlarged  to  standard  size  for  theatre  use. 
This  special  film,  is  of  the  non-inflammable 
type  made  from  cellulose  acetate.  Five  pic- 
tures on  the  small  film,  it  will  be  seen,  will 
occupy  the  same  length  as  two  on  the  stand- 
ard so  that  100  feet  of  Cine  Kodak  film  will 
be  equivalent  to  250  feet  of  standard  and  400 
foot  reel  equal  to  a  thousand  foot  standard 
reel. 

The  diminutive  taking  camera,  to  be  known 
as  the  Cine  Kodak,  is  on  the  whole  of  stand- 
ard type.  It  is  fitted  with  a  Kodak  anastig- 
mat  lens,  working  at  5.3.5,  permitting  pic- 
tures to  be  made  under  poor  light  conditions. 
The  finder  is  just  above  the  lens  and  by  an 
ingenious  attachment  changes  the  position  of 
its  image  as  the  lens  is  focused.  In  this 
way  the  image  is  shown  through  the  center  of 
the  field  at  all  times. 


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Projectionists 

Read  the  series  of  articles  on 
Electricity  beginning  this  week 
in  the  Technical  Department. 


February  i  7  ,  /  9  -?  J 


861 


Three  of  the  Finest 


MAJOR  SYSTEM 
ADVANTAGES: 

Remote  Control 
Extended  Remote  Control 
Remote  Dimmer  Control 
Cumulative  Control 
Pre-selection 

Flashless,  noiseless  switch  oper- 
ation 

Minimum  stage  space 
Unit  construction 
Experienced  design 
Perfect  workmanship 
Hisrhest  grade  materials. 


These  motion  picture  theaters,  the  finest  in  this  country,  are  equipped 
with  the  Major  System  of  Theater  Lighting  Control.  They  represent 
the  type  that  have  accepted  the  Major  System  as  the  only  one  worthy 
of  installation.  The  great  number  of  theaters  who  boast  of  this  advan- 
tage of  Major  installations  is  being  added  to  every  week — a  definite  as- 
surance of  leadership. 

Both  old  and  new  theaters  alike  may  be  equipped  with  Major  Systems, 
the  unit  construction  of  the  system  itself  making  it  exceptionally  adapt- 
able in  fulfilling  the  better  lighting  needs  in  any  size  of  theatre.  In 
addition,  it  is  equipped  with  a  momentary  contact  switch  to  lock  the 
switchboard  with  any  combination  of  lights  on,  insuring  absolute 
safety  from  meddling. 

Another  special  feature  is  the  u  All-out  "  switch  which  is  available  only 
in  the  Major  System  of  Light  Control.  With  this  device,  every  light 
on  the  stage  may  be  turned  out,  regardless  of  the  position  of  individual 
switches.  The  Major  System  of  Theater  Lighting  Control  is  known 
to  be  the  simplest  to  operate,  the  safest  to  handle  and  the  most  practical, 
and  by  these  three  reasons  alone  achieved  its  success. 


&rank  <&Ldam 


Electric  Co. 


St.  Louis 


Chicago  Theater.  Chicago.  IKnoia 
C  W  4  Geo.  L  Rapp  Architects 


McVkker '•  Theatre,  Chicago 
Thomai  W.  Lamb.  Architect 
Henry  L  Newhouae,  Resident  Architect 


THIS  BOOK 

Contains  a  basis  of  standardized 
practice  in  theater  and  audito- 
rium lighting  and  supplies  blue 
print  charts,  complete  specifica- 
tions and  a  great  fund  of  useful 
information.  It  will  be  sent  free 
of  charge,  upon  request. 


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New  Orleans,  Chicago, 
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Other  "F-A  n  Products 

Triumph  Line  of  Safety  Type, 
Standardized  Panel  Boards  and 
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switches;  hanger  outlets;  re- 
versible-cover floor  boxes;  A.  C. 
and  D.  C.  Distribution  Switch- 
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862 


Motion  Picture  News 


"A" — Machine-Made  Negative  Splice 
"B"— Print  of  "A" 
"  C  " — Hand-Made  Negative  Splice 
"  D  "—Print  of  "  C  " 
Fig.  6— Negative  splices  and  prints  of  same 

Splicing  Negative  and 
Positive  Films 

(Continued  from  page  856) 
Samples  "  A,"  "  B  "  and  "  C  "  are  beveled 
splices;  that  is,  both  emulsion  and  celluloid 
surfaces  have  been  scraped  to  a  bevel  of  8°. 
The  average  width  of  these  splices  is  one 
thirty-second  of  an  inch,  or  approximately  the 
width  of  the  average  frame  line.  The  thick- 
ness at  point  of  splice  is  but  .0075,  which  is 
.0025  thicker  than  tht  average  thickness  of  a 
single  strip  of  film.  Sample  "  A  "  for  nega- 
tive raw  stock  will  readily  pass  through  any 
of  the  present  day  camera  movements,  and  a 
positive  raw  stock  splice  through  the  printers 
without  interference  or  liability  of  breakage. 

Sample  "  B  "  is  an  exposed  negative  splice, 
which  will  be  compared  in  Figure  No.  6  with 
a  print  of  itself  on  positive  stock. 

Sample  "C"  is  an  exposed  positive  splice, 
beveled  with  the  negative  adjustment  cutters. 
To  all  appearances  this  splice  is  barely  notice- 
able, and  even  to  the  scrutinizing  eye  is  as  one 
continuous  piece  of  film.  It  is  as  flexible  as  the 
flm  itself,  and  its  longevity  is  determined  only 


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We  make  your  old  machines  good  as  new. 
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Making  Screens  is  a  fine  art.  We  make  the 
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We  can  furnish  your  weekly  supply  of  slides, 
photos  and  posters  (all  productions)  at  a 
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frames,  rewinds,  wall-fans,  stereopticons,  fire 
extinguishers,  rubber  matting,  electric  heaters, 
film  cabinets,  lenses,  lightning  changers,  ticket 
machines  and  everything  needed  in  a  theatre. 


We  make  artistic  advertising  slides.  Lobby 
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sign  work  of  all  kinds.  We  can  save  you 
money  on  opera  chairs,  projection  machines, 
screens,  equipment,  supplies,  accessories,  car- 
bons, mazda  lamps,  tickets,  etc.  Send  us  your 
order. 


MOVIE  SUPPLY  COMPANY 

844  S.  Wabash  Ave.  Chicago,  III. 


"  A  " — Negative  Cutter 
"  B  " — Semi-Narrow 
"  C  "—Ex.  Wide  Hole  Lap 
"  D  " — Hand-  or  Clamp-Made  Hole  Lap 
Fig.  7 — Samples  of  positive  splices 

by  the  accuracy  and  care  with  which  it  is  made 
and  the  proper  adjustment  of  the  machine  cut- 
ters. For  all  practical  purposes  this  splice, 
in  positive  release  work,  was  not  found  suc- 
cessful, as  the  average  machine  operators 
would  not  give  the  time  and  attention  that 
were  necessary  in  the  care  and  cleanliness  of 
their  machines.  The  cutters  for  this  type  of 
splice  are  adjusted  and  kept  with  tolerances 
of  .0003  inch,  so  that,  if  care  is  not  taken  in 
keeping  the  machine  free  from  cement  and 
scrapings,  the  fine  adjustment  is  soon  lost, 
and  the  splice  loses  its  efficiency.  However, 
that  this  type  of  splice,  carefully  made,  will 
last  indefinitely  has  been  proven  by  practical 
tests;  samples  of  such  splices  made  several 
years  ago  were  run  continuously  in  the  same 
strip  of  film  with  present  day,  wider  splices; 
the  latter  breaking  away,  but  the  old,  beveled 
splices  seemingly  remained  as  strong  as  the 
film  itself. 

Sample  "  D "  is  a  semi-narrow,  exposed 
positive  splice ;  its  width  being  .078,  and  thick- 
ness, .010.  It  is  too  wide  for  successful  bevel- 
ing, as  shown  in  sample  "  C."   It  is,  however, 


No.    72 1  7    Basket   filled   with  flowers, 
each  75c,  per  dozen  $7.50 

Our  Spring  Catalogue  No.  7 

illustrated  in  colors  of  Artificial 
Flowers,  Plants,  Vines,  Baskets, 
etc. 

Mailed  Free  For  the  Asking 

Frank  Netschert,  Inc. 

61  Barclay  Street 
New  York,  N.  Y. 


readily  made  by  slight  cutter  adjustments  on 
the  semi-automatic  machine.  As  is  necessary 
for  any  successful  splice,  all  the  emulsion  or 
scraped  portion  must  be  removed  before  ap- 
plying the  cement ;  for  this  reason,  some  users 
prefer  the  wet  scrape,  but  the  greater  propor- 
tion of  machine  users  today  are  making  the 
dry  scrape,  as  it  eliminates  one  troublesome 
operation.  This  splice,  while  not  as  pliable 
as  the  beveled  splice,  is  still  very  much  ad- 
vanced over  the  sprocket  hole  lap  of  the 
hand-made  splice;  it  is  the  type  which  under 
running  tests  shows  the  greatest  efficiency;  it 
does  not  curl,  or  stiffen  the  film,  and  will 
readily  conform  to  the  radius  of  any  sprocket, 
without  jumping.  It  is  now  almost  universally 
used  by  laboratories,  in  the  assembling  and 
joining  of  release  prints. 

Sample  "  A "  shows  an  exposed  negative 
splice  made  on  a  semi-automatic  machine.  Its 
characteristic  neatness  is  transferred  to  print 
(sample  "B").  No  cut-out  is  necessary  for 
this  patch;  it  is  not  discernible  on  the  screen; 
(Continued  on  page  864) 


Fig.  8 — Sample  of  splices  showing  nicety  of 
registration  with  the  negative  cutters 


MIMU/A 

Gold  Fibre  Screens 


Mazda  Projection 
equipment  is  incom- 
plete without  a 
MINUSA  MAZ-DA- 
LITE  SCREEN. 


Samples  and  literature 
upon  request. 


MINUSA  CINE  SCREEN  CO. 

ST.  LOUIS.  MO. 

'World's  Largest  Producers^ 
J^otion  Picture  Screens. 


February  17,  19^3 


863 


Stood  the  Test  of  1250  Volts 

Applied  in  the  Laboratories  of  the 
National  Board  of  Fire  Underwriters 
And  is  Recommended  by  Them  as 

Affording  Such  Safeguarding 
As  Designed  by  the  Manufacturer 

Prevents  Film  Fire  in  the  Projector 
Due  to  Every  Known  Hazard 
Requires  No  Human  Attention  of  Any  Kind 

Is  Absolutely  Automatic 

The  Greatest  Assistant  to  the  Projectionist 
Ever  Placed  in  the  Booth 
And  if  he  would  be  willing  to  exchange  it  for  any 
other  device  of  similar  claims,  on  the  market,  we  will 

Refund  the  Purchase  Price  With  a  Premium 
upon  its  return  within  thirty  days  after  installation 

THE  CO. 

752  South  Wabash  Ave.,  Chicago,  HI. 
1324  East  Front  St.,  Fort  Worth,  Texas 


Society  of  Motion  Picture 
Engineers'  Transactions 

A  synopsis  of  the  articles  contained 
therein  may  be  obtained  from  the 
Secretary,  Room  402,  729  7th 
Avenue,  New  York  City. 


Little  Stories  of 


Successful  Exhibitors  No.  5 

F.  H.  Gruneberg 

F.  H.  Gruneberg  takes  pride  in  pointing  to  the  fact  that 
every  theatre  controlled  by  the  company  of  which  he  is 
president,  is  "  located  on  a  main  street  near  a  busy  cor- 
ner." And  these  theatres  constitute  the  biggest  chain 
in  the  state  of  Indiana. 

Mr.  Gruneberg  was  a  medical  student,  pharmacist,  and 
a  chemist.  He  was  principal  owner  of  a  wholesale  drug 
,  firm,  but  emerged  from  the  world  of  Pills  and  Pain  to 
rise  to  a  place  of  prominence  in  the  world  of  Film  and 
Screen.  Now,  after  only  a  few  years,  the  Consolidated 
Corporation,  which  was  organized  by  Mr.  Gruneberg, 
owns  theatres  in  the  principal  cities  of  Indiana,  with  a 
total  seating  capacity  of  over  15.000 — and  this  number 
is  continually  on  the  increase. 

Says  Mr.  Gruneberg:  "If  we  did  not  have  a  GOLD 
SEAL  Automatic  ticket  register  in  our  booths  we  would 
not  know  if  tickets  were  being  resold.  Our  object  in 
operating  theatres  is  for  profit  and  when  hand  sold 
tickets  can  be  resold,  we  must  protect  our  profits  with 
GOLD  SEALS." 

How  many  theatre  owners  find  this  to  be  true !  And 
just  as  a  customer  in  a  retail  store  is  impressed  by  the 
efficient  whir-r-r  and  merry  tinkle  of  the  modern  cash 
register,  so  are  theatre  patrons  impressed  with  the 
GOLD  SEAL  Automatic  ticket  selling  service. 

The  GOLD  SEAL  makes  money  and  saves  money; 
it  is  an  advertising  device  and  an  efficient  bookkeeper 
at  the  same  time.  And  it  is  NOT  expensive.  Write 
for  price  and  free  demonstration. 


Automatic  Ticket 
Register  Corporation 

Largest  in  the  World 
1782  Broadway,  New  York  City 


NOTE:  —  Distributors  in  prin- 
cipal cities.  Write  tor  name  of 
nearest  one. 


Latest  GOLD  SEAL 
Model  Automatic 
Ticket    Register  as 

used  in  the  Consoli- 
dated theatres  in  In- 
diana. 

TICKETS  TICKETS  TICKETS 

We  print  25,000  miles  of  tickets  every  year, 
for  both  machine  and  hand  sale. 
Write  for  our  low  prices. 


H.  ROBINS  BURROUGHS 

M.  AM.  80C.  C  B. 

THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN'S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,  N.J. 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  B.ROADWAY  702  SOUTH  WABASH  AVENUE  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO,  ILL.  SAN  FRANCISCO,  CAL. 


864 


Motion  Picture  News 


usiness 
fe  rings 


MANAGER — Wants  immediate  change.  Ten  years' 
theatrical  experience.  Past  associations  include  some 
of  country's  leading  firms.  At  present  with  one  of 
world's  finest  theatres.  Pep,  energy,  enthusiasm — 
requisites  of  all  business — my  qualifications.  Let  me 
convince  you  of  my  unusual  ability  to  GET  RE- 
SULTS. Will  go  anywhere.  Write  or  wire  A.  B., 
care  Motion  Picture  News,  Chicago. 

NEW  THEATRE  CHAIRS  at  $1.85  to  $2.95; 
Mahogany  finish;  five-ply  veneer;  Steel  standards; 
noiseless  hinges.  Western  Seating  Company,  6455 
Bosworth.  Chicago. 

We  buy  opera  chairs,  projection  machines,  com- 
pensarcs,  generators  and  all  new  or  used  theatre 
equipment.  Movie  Supply  Company,  844  South 
Wabash  Avenue,  Chicago,  111. 


The  Universal  Favorite  Screen 

The  best  and  cheapest  screen  on  the  market 
— makes  a  rich,  clear,  velvet  tone  picture;  no 
eye  strain.     Best  of  references,  etc. 

The  only  screen  that  tightens  itself.  No  art 
required  installing  it.  Endorsed  by  Health 
Dept.  and  Eye  Specialists.  The  Wonder 
Screen  that  is  drawing  full  houses. 

We  can  also  supply  you  on  short  notice  with 
anything  you  may  need  for  your  theatre. 

Roanoke  Theatre  Supply  Co. 

Factory  and  Office 
138^2   Church  Ave.  Roanoke,  Va. 


MR 


sill 
Kinds 


Write 

for 
samples 


mLDON.WILLIAMSHICK 

PORT  SMITH,  ARK. 


THE  NEWMAN 

TICKET 
CHOPPER 

PATHNTEft 

M  u  t  i  1  a  tes 
each  and 
every  ticket 
Guaran- 
teed fully 
against  clog- 
ging. 

Used  by  all 
of  the  finest 
C  h i  c  ago 
houses. 
The  price 
has  just  been 
reduced. 

Write  for 
Catalog  "  N." 

NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  \V.  WaKhlnjjton  St.      Chicago,  111. 


Splicing  Negative  and 
Positive  Film 

(Continued  from  page  862) 

further,  it  saves  much  time  and  annoyance  in 
the  assemblying  and  joining  rooms.  It  is  par- 
ticularly desirable  for  laboratories  using  the 
automatic  system  of  developing  in  units  of 
one-thousand-foot  rolls.  Ordinarily  the  nega- 
tive is  joined  in  lengths  as  long  as  is  permis- 
sible by  the  laboratory  system  employed,  and 
the  resultant  prints,  with  little  or  no  breaks, 
eliminate  much  handling  in  assembling,  and 
joining;  moreover,  because  of  the  fewer  splices 
used,  the  life  of  the  positive  is  made  consid- 
erably longer  than  one  having  a  multiplicity 
of  splices.  It  is  for  these  reasons  that  the 
machine  made  negative  splice  has  found  almost 
universal  usage  in  the  laboratories  of  this 
country. 

Compare  the  hand-made  exposed  negative 
splice,  sample  "  C,"  with  its  print,  sample 
"  D."  This  print  would  probably  pass  in  most 
laboratories,  but  would  be  rejected  in  many 
establishments  where  greater  perfection  is 
required.  The  negative  splice  in  this  instance 
has  been  very  carefully  and  laboriously  made, 
and,  with  good  fortune,  it  might  survive  sev- 
eral runnings  through  the  printer;  more  often, 
however,  it  breaks,  causing  mutilation  of  val- 
uable negative  and  destruction  of  the  conti- 
nuity of  the  positive  being  printed,  resulting  in 
loss  of  time  and  additional  film  spoilage,  owing 
to  rethreading,  etc. 

In  Figure  No.  7  there  is  shown  a  compari- 
son of  various  types  of  positive  splices. 
"  A,"  "  B  "  and  "  C  "  are  made  on  the  semi- 
automatic machine,  which,  by  slight  cutter  ad- 
justment, is  easily  conformed  to  the  desired 
type. 

Sample  "  A  "  as  has  previously  been  stated, 
is  not  generally  practical  for  positive  release 
work,  because  of  the  precision  and  accuracy 
of  adjustment  required. 

Sample  "  B  "  has  been  proven  ideal  for  all 
practical  purposes,  both  from  the  standpoint 
of  performance  in  the  machines  and  for  con- 
servation of  the  film. 

Sample  "  C  "  is  what  has  been  commonly 
termed  "  a  compromise  splice  " ;  that  is,  a  type 
of  splice  demanded  by  a  number  of  exchanges 
and  distributors  because  of  its  size  being 
nearer  that  which  the  average  exhibitor  has 
been  accustomed  to,  as  indicated  by  sample 
"  D."  While  it  has  the  outward  appearance 
of  strength,  neatness,  and  accuracy  of  register, 
it  lacks  the  fundamental  requirements  of  an 
ideal  splice,  as  was  determined  by  the  tests 
made  with  sample  "  B." 

Sample  "  D "  should  be  condemned,  as  it 
has  no  place  in  a  well-organized  industry.  To 
its  use  may  be  charged  thousands  of  dollars 
in  film  renewals,  interrupted  projection, 
"  jumpy  "  registration  on  the  screen,  twisted, 
curled  or  kinky  rolls,  and  many  other  irregu- 
larities that  are  not  a  part  of  the  advanced 
mechanism  used  in  the  industrv. 


WISCONSIN 
Milwaukee — Leigh  Hunt,  445  Milwaukee  St., 
has  plans  for  two  story  theatre,  35  x  150,  on 
Kinnickinnic  &  Logan  Sts.,  for  David  Taxey, 
550  Potter  Ave.  Building  of  concrete  founda- 
tion, brick  and  tile  walls,  steel  roof. 


TYPHOON  COOLING  SYSTEM 

TYPHOON  FAN  CO.  345W.39  ST.  NEW  YORK 


Outfit  to  Exhibit  Legis- 
lative Films 

The  New  Hotel  President,  being  erected  on 
Capitol  Hill,  near  the  House  Office  Building, 
is  to  have  as  a  feature  a  unique  motion  picture 
theatre  and  projection  outfit  for  the  exhibition 
of  legislative  films.  Major  A.  H.  Gillis,  the 
builder,  said:  "  Although  not  generally  known, 
thousands  of  feet  of  film  are  exhibited  before 
the  members  of  Congress  weekly,  covering 
varying  phases  of  public  welfare  in  all  parts 
of  the  country.  Films  concerned  with  local 
industrial  projects,  irrigation  and  agricultural 
improvements,  geological  developments,  for- 
estry and  fisheries,  public  safety  and  welfare 
campaigns  shown  the  members  constitute  a, 
large  part  in  the  legislation  of  today.  The 
Hotel  President  in  its  projection  room  will 
have  the  most  modern  motion  picture  devices, 
and  a  silver  screen.  The  little  theatre  will  be- 
at the  disposal  of  the  Congress  and  Govern- 
ment at  all  times."  At  present  the  House 
caucus  and  Senate  conference  rooms  are  used 
for  this  work,  but  no  appropriation  exists,  and 
local  equipment  dealers  must  rent  the  projec- 
tors individually  and  are  paid  out  of  the  com- 
mittee funds,  "  for  cost  of  hearing,  testimony, 
etc." — Knappen. 


Criterion  Being  Renovated 

Work  will  start  in  a  few  weeks  on  rebuild- 
ing the  Criterion  theatre  at  Enid,  Okla.,  Mr. 
Weil  will  again  lease  the  Criterion  and  will 
run  first  run  features  as  the  policy.  Power's 
Type  "  E  "  machines  and  a  Transverter  will  be 
installed  as  the  projection  room  equipment. 
Orchestra  will  be  employed. — Trout. 


WASHINGTON 

Hoquiam — Negotiations  for  the  erection  of  a 
new  playhouse  are  under  way  and  plans  call  for 
a  theatre  with  seating  capacity  for  1,000,  to  be 
located  on  Eighth  St.  and  be  fireproof  in  every 
detail.   Structure  will  cost  about  $45,000. 

Wenatchee — Permit  has  been  granted  to  Peo- 
ples Theatre  Co.  to  construct  a  brick  building  in 
the  rear  of  the  Mission  St.  pavilion  to  house  a 
stage  with  a  proscenium  25  feet  in  width,  to 
cost  about  $2,000. 


FLASHING  SIGNS  ARE  EYE  CATCHERS       S5%   of  the 

sign  flashing 
of  the  coun- 
try is  done  by 
REC0  FLASHERS 
Let's  tell 
you  how  eco- 
n  o  m  i  c  a  1  1  y 
and  reliably 
they  would 
flash  for  you. 

■  tllCTBIC  COMMBT  k.^^P 

Mfrs.  of  Reco  Color  Hoods  and  Motors 

2628  W.  Congress  St.  CHICAGO 


BUYS,  SELLS  OR  LEASES 
THEATRES  FOR  YOU 

I  have  a  large  Ust  of  clients  for  large  and  small  theatres. 
Quick  reliable  action  assured. 

HARRY  LAZARUS 
REALTOR  &  BUSINESS  BROKER 
37  TEN  EYCK  BLDG.  ALBANY,  N.  Y. 


NEW  YORK 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  in  our  list  last  year.  Its 
nse  means  a  saving  of  from  20  to  50%  in  post- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 
244  West  42nd  St.       Phone  Brytnt  8I3S       New  York 
Addressing  Printing 


February  iy,  1923 


865 


I!llllllHlllilll!lllllllllllllllllll!i!l!0!lll!illl!f 


I  FEATURE   RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need.   Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.    (S.  R.  indicates  State  Right 
I  release.  ) 

I    Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 


SEPTEMBER 


Fraturp 


Star 


Distributed  By 


Another  Man's  Boots. ..  Francis  Ford   Anchor-S.  R. 


barb-Win 

Better  Man  Wins,  The 


Length 

5  reels. 
5  reels. 

5  reels. 


Jack  Hoxie  Aywon-S  K 

..Pete  Morrison   . . .  Sanford-S.  R.  . 

Blood  and  Sand  Rodolph  Valentino. Paramount   8  reels 

Broadway  Roie  Mae  Murray  Metro   8  reels. 

Bull  Dog  Courage  Special  Cait  Aywon-S.  R.  5  reels 

Caught  Bluffing  Frank    Mayo  Universal   5  reels. 

Confidence   Herbert  Rawlinson .  Universal   5  reels. 

Crusader,  The  William  Russell  Fox   5  reels 

Dangerous  Adventure. .  .Grace  Darmond  ..Warner  Bros.   7  reels. 

Deserted  at  the  Altar. . Special  Cast  Phil  Goldstone-S.  R.  7  reels. 

Down    to    the    Sea  in 

Ships   Courtot-McKee  ...Elmer  Clifton   11  reels 

Eternal  Flame,  The  Norma  Talmadge. .. First  National  7  reels 

Face  to  Face  Marguerite  Marsh. .Playgoers   5  reels 

Fightin'  Devil   Olin  Francis   Sanford-S.  R  5  reels. 

Fighting  Guide,  The.  ...  William  Duncan  ..Vitagraph  5  reels. 

Five  Dollar  Baby  Viola    Dana  Metro  6  reels. 

Fools  of  Fortune  Marg.  de  la  Motte.Amer.    Releasing. ...  5  reels. 

Fool  There  Was,  A  Special  Cast  Fox   6  reels. 

Galloping  Kid,  The  Hoot  Gibson  Universal   5  reels. 


Reviewed 

..Nov.  11 
..Sept.  s 
..Oct.  28 
.  .Aug.  19 
..Sept.  16 

..Sept.  23 
, .  Sept.  SO 


. . .  Dec. 

9 

. .  .Oct. 

7 

.  .Dec. 

2 

.  .Sept. 

23 

. .  Sept. 

16 

.  .Aug. 

26 

.  .June 

1/ 

.. .  Aug. 

10 

...July 

29 

.  .Sept. 

It 

...Aug. 

26 

...July 

15 

.  -  Aug. 

19 

. .  Aug. 

12 

. .  Sept. 

2 

.  ..Aug. 

5 

.  .Sept. 

16 

Grandma's  Boy  Harold  Lloyd  Asso.  Exnibitors  5  reels. 

Hands  of  Nara,  The....  Clara  K.  Young. ..  Metro   6  reels. 

Her  Gilded  Cage  Gloria  Swanson ....  Paramount   6  reels. 

Is  a  Mother  to  Blame. .  Carolyn  Larkins. . .  Model-S.    R.  5  reels 

Isle  of  Doubt,  The  Wyndham  Standing  Playgoers   5  reels. 

Kick-Back,  The  Harry  Carey  Film  Book.  Offices.. .6  reels. 

Love  Is  An  Awful  Thing. Owen  Moore  Selxnick   5  reels. 

Love's  Redemption  ....Special  Cast   C.  C.  Pictures-S.  R..S  reels, 

Man  She  Brought  Back. Special  Cast  Playgoers   5  reels. .. Sept.  23 

Manslaughter   Thomas  Meighan. .  Paramount   9  reels. .  .Sept.  SO 

Married  People  Mabel  Ballin  Hodkinson   6  reels. .  -.Aug.  5 

Monte  Cristo  Special  Cast  Fox   10  reels... Apr.  8 

Nero  Special  Cast  Fox   11  reels.. .June  3 

Nice  People  Special  Cast  Paramount   7  reels. .. .Aug.  19 

Prisoner  of  Zenda,  The.  .Special  Cast  Metro   g  reels... May  6 

Queen    of    the  Moulin 

Rouge   Martha  Mansfield.  .Amer.  Releasing  7  reels... Aug.  19 

Rich  Men's  Wives.  .....  Special  Cast  Al  Llchtman  Corp..  7  reels  Sept.  2 

Secrets  of  Paris  Special  Cast  Affiliated-S.  R  6  reels  Oct.  28 

Sign  of  the  Rose  George  Beban  ....Amer.  Releasing  ...6  reels... Aug.  S 

Siren  Call,  The  Dorothy  Dalton.  ...  Paramount   6  reels. .  .Sept.  SO 

Skin  Deep  Sills- Vidor   First   National  7  reels. .  .Sept.  30 

Slim  Shoulders  Irene  Castle..        Hodkinson   6  reels.  ..  .July  8 

Snow  Shoe  Trail,  The. ..Jane  Novak  Film  Book.  Offices. .6  reels. .  .Sept.  23 

Storm,  The  House  Peters  Universal   8  reels...  luly  i 

Timothy's  Quest  Special  Cast  Amer.  Releasing  6  reels ...  Sept.  23 

Top  0'  the  Morning. ...  Gladys  Walton. ...  Universal   5  reels. .  .iept  9 

Valley  of  Silent  Men...  Alma  Rubens  Paramount   6  reels ...  Sept.  9 

Veiled  Woman,  The  Marguerite  Snow. ..  Hodkinson   5  reels ...  .June  24 

West  of  Chicago  Charles  Jones  Fox   5  reels  Aug.  26 

While  Sstan  Sleeps  Jack  Holt  Paramount   6  reels... July  8 

White    Hell  Richard  Travers ...  Aywon-S.  R  5  reels...  May  27 

WUdness  of  Youth  Special  Cast  Oraphlc-8.  K  r  reels. .  .Sept.  t 

Woman's  Woman,  A  Mary  Alden  Allied  Prod,  ft  Diet..  8  reels ...  Sept.  30 

Yosemlte  Treil,  The  Dusdn  Farnum  Fox   5  reels ...  Sept.  30 

OCTOBER 

Feature  Star  Distributed    By        Length  Reviewed 

Above  All  Law  Special  Cast  Paramount   7  reels. .  ..Aug.  S 

Affinities   Bowers-Moore    ....Hodkinson   5  reels. ..Jan.  20 

Bells  of  San  Juan  Charles  Jones  Fox   5  reels.  ...Oct.  28 

Beware  of  the  Law  Marjorie  Payne.  ...  Jawitr-S    R.  5  reels  Oct.  21 

Bond  Boy,  The  Rich.  Barthelmess.. First   National  7  reels.. .Oct.  21 

Boomerang   Justice  George  Larkin  Aywon-S.  R.  5  reels... Aug.  19 

Bootlegger's  Daughter. .  Bennett-Nlblo  ....Playgoers   5  reels... Oct.  14 

Broad  Daylight  Mulhall- Wilson  ...Universal   5  reels  Nov.  4 

Broadway  Madonna,  The.  Dorothy  Revier. ...  Film  Book.  Offices... 6  reels ....  Nor.  11 

Burning  Sands  Hawley-Sills  Paramount   7  reels. .  .Sept.  16 

Calvert's  Valley  John  Gilbert  Fox  5  reels  Oct.  21 

Cowboy  snd  the  Lady.  M inter-Moore  Paramount   S  reels... Nor.  25 

Crimson  Clue  Special  Cast  Chaplin  Classics  5  reels  

Crow's    Nest  Jack    Hoxie  Aywon-S.  R  5  reels. 

Dawn  of  Revenge  Richard  Travers. .  .Aywon-S.  R  5  reels. 

Do  and  Dare  Tom  Mix  Fox  5  reels. 

Douglas     Fairbanks  in 

Robin  Hood  Douglas  Fairbanks.  United  Artists   10  reels 

East  Is  West  Con.  Talmadge. ...  First   National  •  reels. 

Face  in  the  Fog,  The. .  Lionel  Barrymore.  .'Paramount   6  reels 

Forge t-Me- Not   Special  Cast  Metro   6  reels. 

Fortune's  Mask   Earle  Williams  ...Vitagraph  5  reels.. 

Ghost  Breaker,  The.  . . .  Reid-Lee   Paramount   5  reels. 

Girl  Who  Ran  Wild,  The.  Gladys  Walton  Universal   5  reels. 

Head  Hunters  of  South 

Seas   Asso.  Exhibitors  5  reels. 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels. 

Hound  of  Baskervilles.  ..Eille  Norwood  Film  Book.  Offices.. 6  reels. 

How  Women  Love  Betty  Blythe   B.  B.  Prod.-S.  R  6  reels. 

Human  Hearts  House  Peters  Universal   7  reels. 

If  I  Were  Queen  Ethel  Clayton  Film  Book.  Offices.. 6  reels. 

June  Msdness  Viola   Dana  Metro   6  reels. 

Light  in  the  Dark,  The.. Hope  Hampton  First    National  6  reels., 

Little  Wildcat   Alice  Calhoun  Vitagraph  5  reels. 

Lone  Hand.  The  Hoot  Gibson  Universal   5  reels. 

Long  Chance,  The  Special  Cast  Universal   5  reels. 

Lorns  Doone   Special  Cast  First   National  6  reels. 


.Dec.  2 
.  Dec.  9 
..Oct.  7 

.Oct.  28 
.Sept  9 
.  .Oct.  14 
.July  89 
.Sept.  9 
.Sept.  IS 
..Oct  14 

..Oct  7 
.Aug.  II 
•Sept  23 
.Aug.  26 
..July  I 
..Oct  28 

.Oct  y 

.Sept  9 
.Sept  16 
..Oct  21 
.Oct  7 
.Oct  28 


Man  Wanted   Arthur  Housman. .  C.  C.  Pictures-S.  R.. .  5  reels.. 

Man  Who  Played  God..  George  Arliss   United  Artists   6  reels.. 

Mixed  Faces   William  Russell  Fox   S  itel*.  . 

Old  Homestead,  The. .. Theodore  Roberts. .  Paramount   7  reels. , 

One  Night  in  Paris  Special  Cast  Playgoers   5  reels.. 

Pah  c(  the  West  Special  Cast  C.  C.  Pictures-S.  R...  5  reeh\. 

Peaceful  Peters   Wm.  Fairbanks  .  . .  Arrow-S.  R  5  reels., 

Pink   Gods   Dani els-Kir kwood  .Paramount   7  reels.. 

Plaything  of  an  Emperor  Special  Cast   J.  A.  Levinson-S.  R.6  reels. 

Qulncy  Adams  Sawyer.  .Special  Cast  Metro   6  reels.. 

Rags  to  Riches  Wesley  Barry  Warner  Bros.-S.  R...7  reels. 

Remembrance   Special  Cast  Goldwyn   6  reels.. 

Rogue's  Romance,  A...  Rodolph  Valentino. Vitagraph   S  reels.. 

Sherlock   Holmes  John  Barrymore ...  Goldwyn   7  reels.. 

Tailor  Made  Man,  A  Charles  Ray  United  Artists   8  reels.. 

They're  Off   Special  Cast   Anchor-S.  R.   5  reels.. 

Thundering  Hoofs   Peggy  O'Day  ....  Anchor-S.  R.   S  reels. 

Till  We  Meet  Again  Special  Cast  Asso.   Exhibitors  6  reels.. 

To  Have  and  To  Hold. .  Compson-Lytell  ...Paramount   7  reels. 

West  vs.   East  Pete  Morrison  ....Sanford-S.  R  S  reels. 

What  Fools  Men  Are...Faire  Binney   Amer.  Releasing  ....6  reels.. 

When  Danger  Smiles. ..  William  Duncan  ..Vitagraph  5  reels. 

When  the  Desert  Calls. .  Violet  Heming  Amer.  Releasing  6  reels. 

White  Shoulders  K.  MacDonald  First    National  6  reels. . 

Without  Compromise  ..William  Farnum  ..Fox   5  reels.. 

Wolf  Law   Frank  Mayo  Universal   5  reels. 

Woman  He  Loved,  The. Wm.  V.  Mong  Amer.  Releasing  6  reels.. 

Woman  Who  Fooled 

Herself  Allison-Ellis   Asso.  Exhibitors  6  reels.. 

Youth  Must  Have  Love.  Shirley  Mason  Fox  5  reels.. 

Youth  to  Youth  Special  Cast  Metro   6  reels. 

NOVEMBER 


.Sept  16 
..Oct  14 
..Oct  14 
..Oct  14 

.Nov.  "4 
..Oct  7 
.Oct  21 
..Dec  9 
.Oct  7 
.Sept  I 
.Sept.  2S 
.May  20 
.Aug.  19 
.Mar.  18 

.'.Oct  14 
.Oct  28 
.  Jan.  6 
.Dec.  9 
.Oct  18 
.Dec  3 
..Nov.  4 
.  Nov.  4 
.Oct  28 
.Sept  16 

..Nov.  25 
•Sept  23 
.Oct  28 


reels 

reels, 
reels, 
reels. 


Feature  Star  Distributed  By  Length 

Anna  Ascends   Alice  Brady  Paramount   6  reels. 

Another  Man's  Shoes.  .  .Herbert  Rawlinson.  Universal   5  reels. 

Boss  of  Camp  Four. ...  Charles  Jones  ....Fox   5  reels. 

Brawn  of  the  North. ...  Strongheart  (dog).  First  National   8  reels. 

Breaking  Home  Ties.  ...  Special  Cast  Asso.  Exhibitors  6  reels. 

Brothers  Under  the  Skin. Special  Cast  Goldwyn   6  reels. 

Challenge,  The   Dolores  Cassinelli..  Amer.  Releasing  ...5  reels. 

Clarence   Reid-Ayres-McAvoy  Paramount   6 

Dr.  Jack   Harold  Lloyd   Pathe   5 

Famous  Mrs.  Fair,  The.  Special  Cast  Metro   6 

Flaming  Hearts   J.  B.  Warner  East  Coast-S.  R  5 

Good  Men  and  True. ...  Harry  Carey  Film  Book.  Offices.. 6  reels 

Headless  Horseman  Will  Rogers  Hodkinson   7  reels. 

Heart  of  Lincoln  Francis  Ford  Anchor-S.  R  5  reels. 

Hungry  Hearts   Special  Cast  Goldwyn   7  reels. 

Impossible  Mrs.  Bellew.  Gloria  Swanson. ...  Paramount   7  reels.. 

Jilt  The  Special  Cast  Universal  5  reels. 

Lavender  Bath  Lady. .. Gladys  Walton. ..  .Universal   5  reels. 

Lights  of  New  York.  ...  Special  Cast  Fox  6  reels. 

Love  Gambler,  The.... John  Gilbert   Fox   S  reels. 

Man  and  the  Moment. ..  Special  Cast  Playgoers   5  reels. 

Man  Who  Saw  Tomor- 
row, The  Thomas  Meighan.  .  Paramount   7  reels. 

Man  Who  Waited,  The. .  Special  Cast  Playgoers   5  reels. 

My  Friend  the  Devil ....  Special  Cast  Fox   9  reels. 

Night  Life  in  Hollyw'd .  Special  Cast   Arrow-S.  R  6  reels. 

Oliver  Twist   Jackie  Coogan  ....First  National   8  reels. 

One  Week  of  Love  E.  Hammerstein. .  .Selxnick   7  reels. 

On  the  High  Seas  Dalton-Holt   Paramount   5  reels. 

Pawned   Tom  Moor*  Selxnick   5  reels. 

Peg  O'  My  Heart  Laurette  Taylor. ..  Metro   6  reels. 

Pride  of  Palomar,  The..  Special  Cast  Paramount   7  reels. 

Ridin'  Wild  Hoot  Gibson  Universal   5  reels. 

Shadows   Special  Cast   Al  Lichtman  Corp..  7  reels. 

Shirley  of  the  Circus.  ..  Shirley  Mason  ....Fox   S  reels. 

Sin  Flood,  The  Special  Cast  Goldwyn   7  reels. 

Storm  Girl,  The  Peggy  O'Day   Anchor-S.  R  5  reels. 

Stranger  of  the  Hills.  ..  Special  Cast   Anchor-S.  R.   4  reels. 

Streets  of  New  York. ..  Special  Cast   Arrow-S.  R  7  reels. 

Super  Sex,  The  Robert  Gordon  ...Amer.  Releasing  ...6  reels. 

Superstition   Special  Cast  Lee-Bradford-S.  R... 5  reels. 

Tess    of    the    Storm  _  . 

Country  Mary  Pickford  . . .  United  Artists   10  reels 

Thelma   Jane  Novak  Film  Book.  Office....!  reels. 

Tom  Mix  in  Arabia  Tom  Mix  Fox  5  reels. 

Trifling  Women  Special  Cast  Metro   •  reels. 

Under  Two  Flsgs  Priscills  Dean  Universal   8  reels. 

While  Justice  Walts.  ...  D  us  tin  Farnum  ...Fox   S  reels. 

Who  Are  My  Parents?. .  Special  Cast  Fox  „.9  reels. 

World's  a  Stage,  The.  .Dorothy  Phillips. ..  Principal  Pict-8.  K.6  reels. 

You  Never  Know  Earle  Williams  ...Vitagraph.  5  reels. 

Young  Rajah,  The  Rodolph  Valentino. Paramount  ■  reels. 

DECEMBER 


Reviewed 
..Nov.  25 
..Nov.  11 
. . Dec  2 
..Nov.  25 
. .  Dec.  2 
. .  Nov.  4 
..Feb.  10 
..Oct  28 
.  .Jan.  6 


..Nov.  IS 
.Oct  28 

.Nov!  ii 

..Nov.  4 
.Dec.  2 
.Nov.  25 

.Nov.  18 

.Feb.  10 

.Nov.  11 

Feb.  10 
.Sept.  2 

.Nov'. '  4 
.Nor.  18 
.Oct  14 
.Nov.  18 
.Dec  IS 
.Dec  2 
.Nov.  25 
.Nov.  11 
.Nov.  25 
..Jan.  21 


.Nov.  11 
.Dec  9 


..Nov.  21 
..Dec  2 
..Nov.  11 
..Oct  14 
..Oct  7 
..Dec  9 
.  .  Sept.  2 
...Dec  2 
..Nov.  18 
...Nov.  18 


Feature  Star  Distributed    By       Length  Reviewed 

All  Night   Valentino-Myers  ..Universal   5  reels  

All   the    Brothers  Were 

Valiant   Special  Cast   Metro   6  reels... Jan.  13 

Altar   Stairs,  The  Frsnk  Msyo   Universsl   5  reels... Dec  9 

American  Toreador,  The.  Special  Cast   Anchor-S.  R  4  reels   

Back  Home  and  Broke .. Thomas  Meighan  .Paramount   6  reels  Jan.  6 

Barriers  of  Folly  Special  Cast  Aywon-S.  R.  I  reels  

Bill  of  Divorcement  A. .  Constance  Binney  .Asso.  Exhlb  6  reels...  Jan.  20 

Blind  Bargain,  A  Lon  Chancy  Goldwyn  S  reels.  ..Dec  t 


866 


Motion  Picture  Newt 


Broken  Chains   Colleen  Moore  Goldwyn   6  reels.. 

Bull  Dog  Drummond. .  .Blackwell-Creeley  .Hodkinson   ..5  reels.. 

California  Romance,  A.. John  Gilbert  Pox   4  reels.. 

Captain  Fly-By-Nigh  t  ..Johnnie  Walker  ..Film  Book.  Office*. .  i  reels.. 

Catch  My  Smoke  Tom  Mix   Fox   4  reels.., 

Conquering  the  Woman . Florence  Vidor  ...Asso.  Exhib  6  reels.. 

Dangerous  Game,  A.... Gladys  Walton  ...Universal   5  reels.. 

Danger  Point,  The  Carmel  Myers  . . . .  Amtr.  Releasing  ...6  reels.. 

Daughter  of  Luxmry,  A.Agnes  Ayres   Paramount   5  reels.. 

Duty  First   Pete  Morrison  Sanford-S.  R  5  reels.. 

Ebb  Tide   Lee- Kirk  wood   ....Paramount   7  reels.. 

Environment   Special  Cast   Principal  Pict-S.  R. .6  reels.. 

Finger  Prints   Special  Cast   Hyperion  Pict.-S.  R.  .5  reels.. 

Forsaking  All   Others.  . Moore- Landis  Universal   5  reels.. 

Great  City,  The  Special  Cast  Amer.  Releasing  ...7'  reels.. 

Great  Night,  The  William  Russell. ..  Fox   5  reels.. 

Heroes  of  tie  Street. ..  Wesley  Barry  ....Warner  Bros.   7  reels.. 

Inner  Han,  The  W.  Standing   Playgoers   6  reels.., 

Jazzmanla   Mae  Murray   Metro   6  reels.. 

Just  a  Song  at  Twilight. R.  Barthelmess  Prod.  Security  5  reels.. 

Kentucky  Derby,  The. ..  Reginald  Denny  ..Universal   6  reels.., 

Kingdom  Within,  The. .  Pauline  Starke  ...Hodkinson   6  reels.. 

Love  in  the  Dark  Viola  Dana   Metro   6  reels... 

Marriage  Chance,  The.. Special  Cast   Amer.  Releasing  ...6  reels... 

Minnie   L.  Joy-Matt  Moore  First  National   7  reels.., 

Omar  the  Tentmaker. . .  Guy  Bates  Post...  First  National   8  reels.. 

One  Exciting  Night  Special  Cast   United  Artists   10  reels. 

One  Wonderful  Night. .  Herbert  Rawlinson .  Universal   5  reels.. 

Only  a  Shop  Girl  Special  Cast  C.  B.  C.-S.  R  7  reels.. 

Orphan  Sally  Lee-Bradford-S.  R.  Special   Cast  5  reels.. 

Outcast   Elsie  Ferguson  ...Paramount  6  reels.. 

Pawn  Ticket  119  Shirley  Mason  Fox   5  reels.. 

Prince  and  Pauper  Tibi  Lubin  Amer.  Releasing  ...6  reels... 

Riders  of  the  Law  Jack    Hoxie  Aywon-S.  R  5  reels.. 

Sheriff  of  Sun-Dog,  The.Wm.  Fairbanks  ...Arrow-S.  R  5  reels.. 

Singed  Wings   Bebe  Daniels  Paramount   8  reels . . 

So  This  Is  Arizona  Special  Cast   W.  M.  Smith-S.  R..6  reels.. 

Strangers'  Banquet,  The. Special  Cast   Goldwyn   7  reels.. 

That  Woman  Catherine  Calvert  .Amer.  Releasing  ...6  reels.. 

Thorns    and  Orange 

Blossoms   Special  Cast   Al  Lichtman  Corp..  7  reels.. 

Unconquered,  The  Maciste   Aywon-S.  R  7  reels.. 

When  Love  Comes  Helen  J.  Eddy  Film  Book.  Offices.. 6  reels.. 

Woman  Conquers,  The..Kath.  MacDonald.. First  National   5  reels.. 


Dec.  16 
Nov  2i 

Dec.  23 
.Dec.  iu 
.Jan.  13 
Dec.  30 
Dec.  40 
Nov.  18 
Dec.  10 

Dec.  i 
Dec.  23 


Dec.  16 

Dec '  16 
Dec.  23 
Dec.  9 


Nov.  4 
Dec.  30 
Nov.  25 
Nov.  25 
Dec.  9 
Dec  9 
Oct.  21 
Dec.  23 
Jan.  6 

Dec."  16 
Jan.  20 
Aug.  26 


Dec.  9 
Aug.  19 
Jan.  13 

Dec.  30 

Nov.  25 
Nov.  4 
Dec.  16 


JANUARY 


Feature 


Star 


Distributed    By        Length  Reviewed 


. . .  Amer.  Releasing  ...  6  reels . 


As  a  Man  Lives   Special  Cast 

Beautiful    and  Damned, 

The   Marie  Prevost  Warner  Bros.-S.  R..7 

Bell  Boy  13  Douglas  Mac  Lean.  First  National   4 

Bohemian  Girl,  The  Special  Cast   Amer.  Releasing  ...6 

Brass  Commandments  . .  William  Farnmm  . .  Fox   5 

Canyon  of  the  Fools ....  Harry  Carey   Film  Book.  Offices..  6 

Christian,  The   Special  Cast   Goldwyn   9 

Custard  Cup,  The  Mary  Carr   Fox   7 

Dangerous  Age,  The  Special  Cast   First  National   7 

Darhng  of  the  Rich,  The.  Betty  Blythe   B.  B.  Prod.-S.  R  6 

Dollar  Devils   Special  Cast  Hodkinson   6 

Face    on   the  Barroom 

Floor   Special  Cast  Fox   7 

Flaming  Hour,  The. ...  Frank  Mayo  Universal   5 

Flash,  The  Special  Cast  Aywon-S.  R  5 

Flirt,  The   Special  Cast   Universal   8 

Foolish  Twins  Terry   Twins  Lee-Bradford-S.  R..5 

Footlight  Ranger,  The..  Charles  Jones   Fox   5 

Friendly  Husband,  A...Lupino  Lane   Fox   5 

Fury   R.  Barthelmess  . . .  First  National   9 

Garrison's  Finish  Jack  Pickford   Allied  Prod.  &  Dist.8 

Ghost  Patrol,  The  Graves-Love   Universal   5 

Gimmie   Chadwick-Glass  . . .  Goldwyn   6 

Hero,  The   Special  Cast   Al  Lichtman  Corp . .  7 

Kick  In  Compson-LyteU  . . .  Paramount  

Kindled  Courage   Hoot  Gibson   Universal   5 

Making  a  Man  .Jack  Holt   Paramount   5 

Making  Good   Pete  Morrison  ....  Sanford-S.  R  5 

Malcolm     Strauss'  Sa- 
lome  Diana  Allen  Geo.  Wiley-S.  R....6 

Man's  Size   William  Russell  ..Fox   5 

Milady  Special  Cast   Amer.  Releasing  ....6 

Missing  Millions   Alice  Brady   Paramount   6 

Money,  Money,  Money. .K.  MacDonald  ...First  National   6 

Power  of  a  Lie,  The. ..  Special  Cast   Universal   5 

Scarlet  Car,  The  Herbert  Rawlinson.  Universal   5 

•econd  Fiddle  Astor-Hunter   Hodkinson   6 

Sister  Against  Sister. ..  Marie  Doro  Lee-Bradford-S.  R...5 

Solomon  in  Society  Wm.  H.  Strauss. ..  Amer.  Releasing  ...6 

Third  Alarm,  The  Ralph   Lewis  Film  Book.  Offices..  7 

Thirty  Days   Wallace  Reld  Paramount  5 

Three  Who  Paid  D  us  tin  Farnmm  ...Pox   5 

Vengeance  of  the  Deep.  Special  Cast   Amer.  Releasing   

Village  Blacksmith,  The.  Special  Cast   Fox   7 

Voice  from  the  Minaret .  Norma  Talmadge. .  First  National   7 

Wasted  Lives   Richard  Wayne  . . .  Second  National  ...  5 

Wheel  of  Fortune,  The.  Grace  Darmond  ...Anchor-S.  R  5 

While  Paris  Sleeps  Lon  Chaney  Hodkinson   5 

World's  Applause,  The.. Bebe  Daniels  Paramount   7 


reels, 
reels, 
reels, 
reels, 
reels, 
reels. . 
reels. . 
reels. , 
reels . 
reels. . 

reels.  . 

reels . 

reels. 

reels . 

reels, 
reels . 
reels. . 
reels.  . 
reels. . 
reels. . 

reels. 

reels. 


reels, 
reels, 
reels. 

reels 
reels, 
reels, 
reels. . 
reels . 
reels, 
reels, 
reels. , 
reels, 
reels, 
reels, 
reels, 
reels. . 


.Dec.  23 
.Dec.  23 


.  Feb.  3 
.  Jan.  20 
.  .Jan.  27 
.  Dec.  9 
.Feb.  3 
.Feb.  3 

.Jan.  20 
.Jan.  6 

.Dec.  30 

.Feb.  3 

.Jan.  20 

Jan.  27 

Dec.  30 

•  Jan.  27 

.Jan.  20 

•Jan.  20 

.Dec.  16 

.Jan.  13 

.Dec.  30 


Dec.  30 
.  Feb.  3 
.Sept.  30 

•  Feb.  10 
.Jan.  13 
.Jan.  20 
.Jan.  20 

•  Jan.  13 
.Dec.  23 
.Dec. 
.Jan.  , 


reels . . 
reels . . 
reels, 
reels . 
reels . . 
reels. 


.Nov.  18 
.Feb.  3 
.Dec.  30 

.  Jan.'  27 
.Jan.  13 


FEBRUARY 


Feature 


Star 


Brass   Monte  Blue   

Buster,  The   Du'stin  Farnum  . . . 

Daddy   Jackie  Coogan  

Dark  Secrets  Dorothy  Dalton  .. 

Drama  of  Fate  Mary  M.  Minter.. 

First  Degree.  The  Prank  Mayo  

Flame  of  Life,  The  Priscilla  Dean   

Gentlemen  from  America  Hoot  Gibson  .... 
Girl  I  Loved,  The  Charles  Ray  

iava  Head   Special  Cast  
.as  of  Luxury  Glenn  Hunter  .... 

Look  Your  Best  C.  Moore-Moreno. . 

Love  Letter,  The  Gladys  Walton  . . . 

Man  Alone,  The  Hobart  Bosworth., 

Man  of  Action,  A  Douglas  Mac  Lean 

Mighty  Lak'  a  Rose ....  Dorothy  Mackaill. 
Modern  Matrimony  ....Owen  Moore 

My  American  Wife  Gloria  Swanson  ... 

Net,  The   Special  Cast   


Distributed  by      Length  Reviewed 

Warner  Bros  8  reels  

Fox   

First  National  

Paramount   5  reels  Jan.  27 

Paramount   6  reels  

Universal   5  reels. .  ..Jan.  27 

Universal   7  reels  

Universal   5  reels  

United  Artists  9  reels ...  .Jan.  27 

Paramount   8  reels... Feb.  10 

Hodkinson   

Goldwyn   Feb.  10 

Universal   5  reels... Feb.  10 

Anchor-S.  R  5  reels  

First  National   

First  National   

Selznlck   

Paramount   S  reels... Jan.  13 

Fox   


Nobody's  Money  

One  Million  in  Jewels. ., 

One  Moment's  Tempta 
tion  

Pilgrim,  The   

Poor  Men's  Wives  

Prisoner,  The  

Rejuvenation   

Romance  Land   

Town  That  Forgot  God. 

Truxton  King   

Web  of  the  Law,  The. .. 

What  a  Wife  Learned . . 

When  Knighthood  Was 
in  Flower   

Wife  in  Name  Only  


Feature 

Adam  and  Eva  

Are  You  a  FaiUiree... 
Bolted  Door,  The.... 
Covered  Wagon,  The. 

Does  It  Pay?  

Driven   

Gossip   

Leopardess,  The  

Little     Church  Around 

the  Corner   

Lost  and  Found  

Mad  Love  

Main  Street   

Ne'er  Do  Well,  The  

Nth  Commandment,  The. 

Racing  Hearts   

Rupert  of  Hentzau  

White  Flower,  The  


Jack  Holt   Paramount   6  reels.  ...Jan.  27 

MacGowan-Holmes. Amer.  Releasing  ...6  reels... Feb.  10 

Special  Cast   Second  National  ....  5  reels  

Charles  Chaplin...  First  National....     4  reels. ..  .Jan.  27 

Special  Cast   Al  Lichtman  Corp..  7  reels...  Feb.  10 

Herbert  Rawlinson.  Universal   

Special  Cast   Amer.  Releasing   

Tom  Mix   Fox     

Special  Cast  Fox    9  reels... Nov.  11 

John  Gilbert   Fox   

Special  Cast   Amer.  Releasing   <.. 

Special  Cast   First  National  .  6  reels... Feb.  10 

Marion  Davies  ...Paramount   12  reels.. Sept.  30 

Special  Cast   Amer.  Releasing   ■ 

MARCH 

Star  Distributed  by      Length  Reviewed 

Marion  Davies  .  Paramount   

Special  Cast   Al  Lichtman  Corp  •  

Frank  Mayo  Universal  5  reels  

Special  Cast   Paramount  .  .•  

Hope  Hampton  . . .  Fox   

Special  Cast   Universsal  6  reels. ..  .Dec.  9 

Gladys  Walton  ...Universal   5  reels  

Alice  Brady'  Paramount   


reels . 


Claire  Windsor  ...Warner  Bros.-S.  R..7 

Special  Cast   Goldwyn   

Pola  Negri   Goldwyn  

Monte  Blue   Warner  Bros.-S.  R..8  reels. 

Thomas  Meighan ..  Paramount   

Special  Cast   Paramount   

Special  Cast   Paramount   

Special  Cast   Selznick   

Betty  Compson  ...Paramount  


,-HHItUnillllllllHUMIIDIIIUIIIlM 


Comedy  Releases 


PjMnim9«amni 


Accidental  Wealth  Neely  Edwards.... 

Agent,  The   Larry  Semon   

All  At  Sea  Smith- Williams  ... 

All  Wet  Al  St.  John  

Alarm,  The   AL  St,  John   

Aladdin,  Jr.   Lewis  Sargent 

American  Plan   Lee  Moran  

Baby  Show  in  Squlrrel- 

rille  

Balloonatic,  The   Buster  Keaton 

Best  Cellar.  The  Neely  Edwards  ... 

Be  Yourself  Neal  Burns   

Big  Flood,  The  Aesop's  Pables  .... 

Big  Scoop,  The  Johnny  Jones  

Blase  Away   Paul  Parrott   

Biases  Ltge  Conley  

Bone  Dry  Paul  Parrott  

Bow  Wow   Louise  Faxenda  . . 

Boy  and  the  Bear,  The.. Aesop's  Pables  . .. 

Boyhood  Days   Buddy  Messinger.. 

Bridie-Grooms   Smith- Williams  ... 

Broadcasting  Johnny  Jones  .... 

Bully  Pair,  A  Molina  

Bumps  and  Thumps  Mutt  &  Jeff  Cart*n. 

Cabby,  The  Lorraine-Maude  . . . 

Casey  Jones,  Jr  Lige  Conley   

Champeen,  The  Children   

Chased  Bride,  The  Neal  Barns   

Cheating  the  Cheater. ..  Aesop  Fables  

Chewing  Gam  Industry.  Matt  ft  Jefi  Cart's. 

Chicken  Dressing   Earl  Hurd  Cart'n. . 

Chicken  Parade,  The. . .  .Jimmy  Aubrey 
Choose  Tour  Weapons. .  Bobby  Vernon  .... 

Chop  Suey   Dorothy  Devore  ... 

Christmas   Carter  DeH a vens  . . 

City  Chap.  The  AL  St.  John  

Cobbler,  The   Children   

Cold  Turkey   Matt  ft  Jeff  Cart'n. 

Counter  Jumper,  The. . . .  Larry  Semon  

Court  Plastered   Mutt  ft  Jeff  Cart'n. . 

Crash   Jimmie  Adams  . . . 

Cupid's  Elephant   

Cored   Qneenie  (horse)  .. 

Cyclist,  The   Clyde  Cook   

Dandy  Dan   

Day  Dreams   Buster  Keaton  . . . 

Devilish  Dragon,  The...  Berg's  Almanac  ... 

Diary  of  a  Nut  

Dig  Up  Snuh  Pollard  

Dog  Gone  Day,  A  Lewis  Sargent  .... 

Dog's  Paradise,  A  Aesop's  Pables. ... 

Doing  'Em  Oood  Neely  Edwards  ... 

Don't  Say  Die  Paul  Parrott   

Double  Trouble  Lee  Kids  

Down  In  Dixie  Matt  ftJeff  Cart'n. 

Dumb  Waiters,  The. ...  Smith-  WUHams  ... 

Easy  Pickin'   Jack  Richardson  .. 

Bdacator,  The  Lloyd  Hamilton  . . 

Egg,  The   Stan  Laurel   

Electric  House,  The. . . .  Buster  Keaton   

Elephant's  Trunk,  The.. Aesop's  Pables  ... 
Enchanted  Fiddle,  The. .  Aesop  Fables  ..... 
Entertaining  the  Boss. .  .Carter  DeHavens  .. 
Fable  of  Hated  Rivals. . .  Aesop's  Psbles  . . . 

Face  the  Camera  Paul  Parrott   

Faint  Hearts  Murray  -  Anderson 

McKee  

Fair  Week  Paul  Parrott  

Fallen  Archers   Mutt  ft  Jeff  Cart'n. 

Farm  Follies  

Fearless  Fido  Aesop's  Fables  

Fire  Fighter,  The  Dan  Mason  , 

Fire  Fighters  Children  


Universal   1  reel. . 

Vitagraph  2  reels. 

C.  B.  C.-S.  S  2  reels. 

Pox   2  reels. 

Fox   2  reels. 

Universal   1  reel. . 

Universal   2  reels. 


Lee-Bradford-S.  R...1  reel  

First  National   2  reels  

Universal   1  reel  

Educational   2  reels. .  ..Jan.  20 

Pathe  2/»  reels  

Pathe  a  reels... Not.  25 

Pathe  1  reel  Dec.  2 

Educational   2  reels.  ...Nor.  4 

Pathe  1  reel....  Oct.  14 

First  National   2  reels  

Pathe  2/3  reels  

Universal   2  reels  

C.  B.  C.-S.  R  2  reels  

Pathe  2  reels... Oct.  21 

Universal   1  reel  

Pox   V,  reel  

Universal   t  reels  

Educational   2  reels. .  ..Jan.  20 

Pathe  2  reel9  Feb.  3 

Educational   2  reels.  ..Dec.  3 

Pathe  2/3  reel... Feb.  3 

Fox   y»  reel  

Educational   1  reel  

Vitagraph   2  reels. ..  Sept.  2 

Educational   2  reels... Nov.  11 

Educational   2  reels... Nov.  11 

Film  Book.  Offices.  .2  reels...  Dec.  30 

Fox   2  reels  

Pathe  2  reels  

Fox   Vi  reel. . . ."  

Vitagraph   2  reels  

Fox   Vi  reel  

Educational   1  reel.... Not.  II 

Fox   2  reels  

Universal   2  reels... Nor.  4 

Fox   2  reels  

Fox   2  reels  

First  National   2  reels  

Educational   1  reel  

Lee-Bradford-S.    R..1  reel  

Pathe   2  reels... Jan.  21 

Universal   1  reel  

Pathe   2/3  reel  

Universal   1  reel  

Pathe   1  reel  

Pox   2  reels... Jan.  13 

Fox   V,  reel  

C.  B.  C.-S.  ■  2  reels  

Bast  Coast-S.  R  3  reels. .  .Sept.  23 

Educational   2  reels... Dec.  30 

Metro   2  reels. . . .  Peh.  3 

First  National  2  reels... Nov.  4 

Pathe  2/3  reel.. Nov.  * 

Pathe   2/3  reel......... 

Film  Book.  Offices..  2  reels.  ..Jan.  20 

Pathe  3/3  reele   ■ 

Pathe  1  reel  

Hodkinson   2  reels. ......  •■ 

Pathe  1  reel  Dec  23 

Pox   K  reel  

Universal   2  reels  

Pathe  «/3  reel......... 

Film  Book.  Offices.. 2  reels... Nov.  11 
Pathe  1  reels  


February  17,  1923 


867 


Fire  the  Fireman  Paul  Parrott  Pa  the   2  reels...  Dec.  30 

First  Flivver,  The  Sarg's  Almanac   ..Educational   1  reel  

Fisherman's  Jinx,  A.  Aesop  Fables  Pathe   2/3  reel  

Flivver,  The  Paul  Parrott  Pathe  1  reel  Nov.  2i 

Fool  For  Luck,  A  Lewis  Sargent  Universal   1  reel  

Foolish  Lives  Lee  Moran   Universal   2  reels  

For  Rent — Haunted   ...Johnny  Jones   ....Pathe   2  reels  

Fortune  Hunter,  The. ..  Aesop's  Fables  Pathe  2/3  reel..  Dec.  23 

Four  Orphans,  The  Murray  -  Anderson  - 

McKee  Hodkinson   2  reels  

Fresh  Fish   Earl  Hurd  Cartoon.  Educational   1  reel  Oct  7 

Fresh  Heir,  The  Fox   2  reels  

Fresh  Kid,  The  Fox-Gregory  Universal   2  reels... Dec  S 

Friday,  the  13th  Aesop's  Fables  Pathe  2/3  reel  

Frog  and  Catfish,  The..  Aesop's  Fables. ...  Pathe   2/3  reel  

Ginger  Face   Johnny  Fox   Universal   2  reels  

Glad  Rags   Bull  Montana  ....Metro   2  reels  

Gliders,  The   Aesop  Fables  Pathe   2/3  reel  

Golf   Larry  Semon  Vita  graph   2  reels  

Golf  Bug,  The  Paul  Parrott   Pathe  1  reel  Oct.  28 

Good  Scout,  A  Educational   2  reels... Dec.  30 

Great  Pearl  Hunt,  The.. Lewis  Sargent  Universal   2  reels  


Harvest  Hands   

Haunted  Castle,  The  

Haunted  House,  The... 

Hazel  From  Hollywood. 

Hee  Haw  I  

Heeza  Liar  and  Ghost.. 

Heeza  Liar's  Treasure 
Island   

Hello  Judge   

Henpecked  Harry 

Henry's  Busted  Ro- 
mance   

High  and  Dry  

High  Flyers  

High  Power  

His  First  Job  

Hoboes  de  Luxe  

Home  Made  Movies. . 

Home  Plate,  The  

Hook,  Line  and  Sinker 

Hurry  Up  


Paul  Parrott   Pathe  1  reel  Nov.  18 

 Educational   1  reel  

 Fox   2  reels  

Dorothy  Devore  ..Educational   2  reels  Jan.  13 

Trimble  4  Maud. . Universal   1  reel  

Hodkinson   1  reel  

Hodkinson   1  reel  

.Universal   2  reels  

.Pathe   2/3  reel.  ..Oct  28 


Lee  Moran  .  . 
Aesop  Fables 

Aesop's  Fables  Pathe   2/3  reel  

Clyde  Cook   Fox   2  reels  

Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

Lige  Conley   Educational   2  reels... Dec  > 

Lewis  Sargent  ....Universal   1  reel  Oct  14 

Neely  Edwards  ...Universal   1  reel  

Ben  Turpin  First  National  2  reels  

Lee  Moran   Universal  2  reels  

Snub  Pollard  Pathe  2  reels... Nov.  18 

,  Educational   1  reel  


I'll  Take  Vanilla  Paul  Parrott   Pathe  1  reel.... Dec  9 

In  Dutch   Bobby  Vernon  ....Educational   2  reels... Dec.  9 

Jailed  and  Bailed  Paul  Parrott   Pathe  1  reel  
im  Jams   Mutt  ft  Jeff  Cart'n.  Fox   •  Yt  reel  

Jungle  Romeo,  A  Snooky  Hodkinson   2  reels  

Just  a  Little  Late  Club, 

The  Second  National   ...1  reel  Dec.  30 

Jest  Dogs  Universal   2  reels  

Keep  'Em  Home  Carter  DeHavens  ..  Film  Book.  Office...  2  reels  

Kickin'  Fool,  The  Maude  (mule)   Universal   2  reels  

Kids  and  Skids  Lee  Kids  Fox   2  reels  

Landlubber,  The   Paul  Parrott   Pathe  1  reel  Sept.  23 

Laramie  and  Me  Leo  Maloney  Clark-Corn  ell  as-8.  R.2  reels  

Lazy  Bones   Clyde  Cook  Fox   2  reels  

Let  'Br  Ran  Dorothy  Devore  ..Educational   1  reels... Seat  30 

Look  Out  Below  Lige  Conley  Educational   2  reels... Aug.  It 

Lot  O'  Bull  Molina   Universal   1  reel  

Love  Drops   Neely  Edwards  . . .  Universal   1  reel        Dec  9 

Man  Tracker   Leo  Maloney   Clark-CorneHas-S.  R.2  reels  

Man  Who  Laughed,  The  Aesop's  Fables  Pathe   2/3  reel  

Matinee   Idles   Neely  Edwards  ...Universal   1  reel  

Me  and  My  Mules  Queenie  (horse)  ..Universal   2  reels  

Model  Messenger,  A  Lewis  Sargent  Universal   1  reel  

Mr.  Hyppo  Paul  Parrott   Pathe   1    reel  Jan.  20 

Mud  and  Sand  Stan  Laurel   Metro   2  reels  

My  Hero   Lupino  Lane  Fox   2  reels  

My  Mistake  Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

Mysterious  Hat,  The...  Aesop  Fables  Pathe   2/3  reel  

Nearing  the  End  Matt  ft  Jeff  Cart'n.Fox   y,  reel  

Newly  Rich   Snub  Pollard  Pathe   2  reels... Dec.  9 

New  Mama,  The  Smith-Williams  ...C.  B.  C.-S.  R  I  reels  

No  Luck  Lloyd  Hamilton  ..Educational   2  reels. .. .Jan.  13 

reels...  Oct  18 

reel  

reel  

reels  

reels... Dec.  30 

reel  

reel  Oct  28 

reels  

reel.... Jan.  20 
reels...  Nov.  4 

reel  

reels  

reels  


Ocean  Swells   Neal  Burns  Educational   2 

Off  the  Earth  Neely  Edwards  ...Universal   1 

Ogling  Ogre,  The  Sarg's  Almanac  ...Educational   1 

Old  Sea  Dog,  The  Snab  Pollard   Pathe   2 

Once  Over   .Jimmie  Adams. .. .  Educational   2 

Once  Over  Paul  Parrott   Pathe  1 

Once  to  Every  Boy  Lewis  Sargent  ....Universal   1 

One  Terrible  Day  Children   Pathe  2 

Ouch  I   Jimmie  Adams  . .  ■  Educational   1 

Oar  Gang  Children   Pathe  2 

Out  on  Bail  Paul  Parrott  Pathe   1 

Out  of  Place  AL  St  John  Fox   2 

Out  o'  My  Way  Leo  Maloney  Clark-CorneHus-S.  R.2 

Pardon  My  Glove  Bobby  Vernon  Educational   2  reels... Sept  23 

Paste  and  Paper  Paul  Parrott  Pathe  1  reel  Jan.  13 

Peg  o'  the  Movies  Baby  Peggy   Universal   2  reels  

Pirate,  The  Lupino  Lane  Vox   2  reels  

Pitter  Patter   Jimmie  Adams  Educational   1  reel  Nov.  18 

Please  Be  Carefal  Pox   2  reels.  ..Sept  90 


reels, 
reels, 
reels. 

reels. . 

reels. 


Feb.  3 


Poor  Pish,  A  ,  Pox 

Pop  Tuttle,  Deteckatfve.  Dan  Mason   Film  Book.  Offices. 

Pop  Turtle's  Clever  Catch  Dan  Mason  Film  Book.  Offices 

Pop    Turtle's  Grass 

rtftdow   Dan  Masea  Pttm  Book.  Offices . 

Pop  T utile's  Long  Shot- Dan  Mason   Film  Book.  Offices. 

Pop    Turtle's  Movie 

Queen   Dan  Mason  Film  Book.  Offices.  I  reels... Sept  16 

Pop   Turtle's   Pole  Cat 

Plot   Dan  Mason   Film  Book.  Offices.. 2  reels  

Punctured  Prince,  A  Bull  Montana   Metro   2  reels... Oct  28 

Puppy  Love   Pox   ......2  reels  

Quiet  Street,  A  Children   Pathe   2  reels.. -Dec  30 

Radio  Hound,  The  Brownie  (dog)  Universal   2  reels... Oct  7 

Rail  Birds  Neely  Edwsrds  ...Universal   1  reel  

Railroading   Bar!  Hard  Cart'n .  .  Educational   1  reel  Dec.  2 

Raisin   and   a   Cake  of 

Yeast  A   Aesop  Fables   Pathe  2/3  reel  

Ranch  Romeo,  The  Pox  ,..2  reels  

Red  Hot   Mutt  ft  Jeff  Cart'n  .Pox   H  reel  

Rice  and  Old  Shoes  Carter  DeHavens  .  .Film  Book.  Offices.. 2  reels  

Rides  and  SBdes  Pox   2  reels  

Riding  the  Goat  Mutt  ft  Jeff  Cart'n  .Pox   reel  


Ringer  For  Dad,  A  Carter  DeHavens. .  Film  Book.  Offices. 

Ring  Tail  Romance,  A  Educational 

Rip  Snoring  Night  A . . .  Lewis  Sargent  . 

Rob  'Em  Good  Bull  Montana  . 

Rolling  Stone,  A  Aesop's  Fables 

Romantic  Mouse,  The. ..  Aesop's  Fables 
Rookies   Brownie  (dog) 


2  reels. 
2  reels. 


Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott   

Shiver  and  Shake  Paul  Parrott   

Skipper's  Sermon,  The. .  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Fox-Maude. 

Suak  the  Sheik  Paul  Parrott   

Social  Error,  A  Murray  -  Anderson- 

McKee  

Some  Family   Lee  Moran  

Some  Service  Neely  Edwards  

Speed  Boy,  The  Lewis  Sargent  

Speeder,  The   Lloyd  Hamilton  . . 

Spirit  of  '23,  The  Smith- Williams  ... 

Spuds  Lewis  Sargent   . . . 

Squirrelville  Circus   

Sqairrelville's  Family 

Album   

Steeplechase   Mutt  ft  Jeff  Cart'n. 

Steeplechaser,  The  Lige  Conley  

Step  Lively  Please  .  

Still  Going  Strong  Smith-Williams  . . . 

Sting  'Em  Sweet  Brownie  (dog)  ... 

Stone  Age  Romeo,  A...  Aesop's  Fables.... 

Stung  Johnny  Jones  

Sweetie   Baby  Peggy   

Sweet  Thirteen   Gloria  Joy   


Tailor-Made  Chauffear. . 

Tattle  Tail,  The  

Tea  N.  Tea  

Tenderfoot  Lack   

Terrible  Tree,  The  

Test  The  

That  Son  of  a  Sheik.... 

Their  First  Vacation  

Their  Steady  Job  

Three    Handred  Sixty- 
Five  Days  

Tin  Bronco,  The  

Toonerville  Topics  

Tough  Winter,  A  

Town  Terrors^  The  

Troubles  on  the  Ark.... 

True  Blue   

Twin  Husbands  

Two  Explorers,  The  

Two  of  a  Trade  

Two  Slick  Traders  

Two  Trappers,  The  


Smith-Williams  . . 
Brownie  (dog)  . . 
Jimmie  Adams  . . . 
Jimmy  Aubrey  . . 
Sarg's  Almanac  .  . 
Leo  Maloney 

Neal  Burns   

Carter  DeHavens. 
Neely  Edwards  .. 

Snab  Pollard  


Dan  Mason   

Snub   Pollard    .  . 

Lee  Kids   

Aesop's  Fables  . , 
Queenie  (horse)  . 
Carter  DeHavens. 
Aesop's  Fables  . , 
Aesop's  Fables  . , 
Aesop's  Fables  . , 
Aesop's  Fables . . 


.Universal   1  reel  

,  Metro   2  reels  

Pathe  2/3  reels  

Pathe  2/3  reels  

•  Universal   2  reels.  ...Feb.  S 

■  Pathe  2  reels... Dec.  2 

Universal   1  reel  Nov.  ♦ 

•  Universal   1  reel.... Oct  21 

Educational   2  reels... Oct.  14 

Universal   2  reels  

Pathe  1  reel  

Hodkinson   2  reels  » 

.  Universal   2  reels  

.Universal   1  reel  

.  Universal   1  reel  

.Educational   2  reels  ...Sept  23 

.C.  B.  C.-S.  R  2  reels  

.Universal   1  reel  

.  Lee-Bradf ord-S.  R. . .  1  reel  

. Lee-Bradford-S.  R..1  reel  

.Fox   y2  reel  

.  Educational   2  reels  Oct  7 

.Fox   2  reels  

.C.  B.  C.-S.  R  2  reels  

.Universal   2  reels  

.Pathe   2/3  reel  

.Pathe   2  reels... Jan.  IS 

.Universal   2  reels  

■  Film  Book,  Offices.. 2  reels  

.  C.  B.  C.-S.  R  2  reels  

.  Universal   2  reels  

.Educational   1  reel  Jan.  IS 

,  Vitagraph   2  reels  

.Educational   1  reel  Feb.  S 

.  Clark-Cornelius-S.  R.2  reels  

.Educational   2  reels...  Sept  2S 

.Film  Book,  Offices. .  2  reels...  Sept  1ft 
.Universal   1  red  

.Pathe  2  reels  Dec  » 

■  Fox   2  reels  

.Educational   2  reels  

.Pathe  2  reels  

.Fox   2  reels  

.Pathe  2/3  reel  

.Universal   2  reels  

.Film  Book,  Offices..  2  reels  Oct  7 

.Pathe  2/3  reel  

.Pathe  2/3  reel  

.Pathe  2/3  reel  

.Pathe   2/3  reels  


Unhappy  Husbands   Second  National   ...  1  reel. 

Uppercut,  The   Paul  Parrott   Pathe  1  reel. 

Waggin"  Tale,  A  

Wanted — A  Story  

Washed  Ashore  

Watch  Your  Wife  

Weak  End  Party,  The.. 

Wedding  Pamps   

West  Is  East  

West  Is  Worst  

Wet  Weather   

When  Summer  Comes.. 

Where's  the  Parade?  

Whirl  Thru  Squirrelville. 
White  Blacksmith,  A... 

Why  Worry   

Wise  Bird.  The  

Wise  Cracker,  The  

Wishing  Duck,  The  

Women  First  


Carter  DeHavens.  .  Film  Book.  Offices..  2  reels  

Johnny  Jones  Pathe   2  reels... Dec.  IS 

Paal  Parrott  Pathe  1  reel  

Paul  Parrott  Pathe   1  reel  Jan.  IS 

Stan  Laurel   Metro   2  reels  

Brownie  (dog)  ...Universal   2  reels... Oct  281 

Smith-Williams  . .  ■  C.  B.  C.-S.  R  2  reels  

Jack  Richardson. .  .East  Coast-S.  R.....2  reels.. Sept  IS 

Paul  Parrott   Pathe  1  reel  

Bevan-June   First  National   2  reels  

Neely  Edwards  ...Universal   1  reel  

 Lee-Bradford-S.  R . .  1  reel  

Paul  Parrott  Pathe   1  reel  Dec.  25 

Billy  West   Smart  Films   2  reels  Dec  2 

Lee  Kids   Fox   2  reels  

 Fox   2  reels  

Mutt  ft  Jeff  Cart'n..  Fox   V,  reel  

Lee  Moran   Universal   2  reels... Feb.  S 

Young  Ideas   Roy  Atwell   Universal   1  reel  

Young  Sherlocks   Children  Pathe  2  reels... Nov.  25 


Short  Subjects 


□ 


Abraham  Lincoln  (Urban  Classics)  Vitagraph   1  reel  

Alligator   Hunting  and   Farming  Fox   Vt  reel  

Alphabetical  Zoo,  The  (Urban  Classics)  Vitagraph   1  reel  

Ancient  Rome   Fox   1  reel... Sept  2* 

Around  the  World  in  18  Days  (Serial)  Universal   

Bar  Cross  War,  The  (Drama),  Leo  Maloney. Pathe   2  reels... Oct  281 

Bare  Pacts  Concerning  Bears  (Urban)  Vitagraph   1  reel  

Beersheba   (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

Bending  the  Twig  (Urban  Classics)  Vitagraph   1  reel  

Benjamin  Franklin   (Urban  Classics)  Vitagraph   1  reel  

Better  Milk  (Urban  Classics)  Vitagraph   1  reel. . .       . . . . 

Beyond  the    Jordan  (Holy  Land  8 tries)  Amer.  Releasing...!  reel  Nov.  25 

Bird  Life   Fox  1  reel..,  

Bits  of  Europe  Fox  1  reel...  

Blanket  Stiff,  The  (Wilderness  Tales)  Educational  1  reel  

Blue  Blood  and  Red  (Draasa),  Roy  Stewart. .  Universal   2  reels  

Bobbie's  Ark  (Urban  Classics)  Vitagraph   1  reel  

Border  Law  (Drama),  Leo  Maloney  Pathe   2  reels... Jan.  2ft 

Bucking  the  Backet  Shop  (Tenement  Tales)  Clark-Cornelius  ...  2  reels  

By  the  Still  Waters   (Travelogue)  Lee-Bradford-S.  R. .  1  reel  

Camphor   Pox  reel  

Castaway,  The  (Brace  Scenic)  Educational   1  reel  Oat,  7 

Cavy  and  the  Rat  The  (Urban  Classics)  Vitagraph   1  rod  

Channel  Raiders  (Drama),  Jack  Mulhall  Universal   2  reels  

Calckasha  Bone  Crusher  (Leather  Pashers)  ..  Universal   2  reeks.  ..Dec  1ft 

Come  and  Oct  Me  (Drama),  Leo  Maloney .  .  Pathe   2  reels  

Committee  on  Credentials  (Drama),  H.  Carey .  Universal   2  reals. 

Copper  Beeches,  The,  Eille  Norwood  Educational   2 


868 


Motion  Picture  News 


Crown  of  Courage,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Cruise  ol  the  Princess  Maguinna  (Travelogue)  Lee-Bradford-S.  R.  .1  reel  

Dangerous  Waters  (Drama).  Jack  Hulhall. ..  Universal   2  reels  

Deputized  (Drama),  Leo  Maloney  Patbe   2  reels  

Doomed  Sentinels  (Drama),  Roy  Stewart. ...  Universal   .2  reels  

Drifter,  The  (Drama),  Leo  Maloney  Pathe   2  reels... Nov.  11 

Driiter,  The   (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Drifters,  The  (Wilderness  Tales)  Educational   1  reel  

Duty   First   (Tenement   Talcs)    Clark-Cornelius  ...2  reels  

Dwellers  of  the  Deep  (Urban  Classics)  Vitagraph   1  reel  

Empty  House,  The  (Drama),  Eille  Norwood. Educational   2  reels  

Enchanted  City,  The  Educational   1  reel  Oct  14 

Famous  Northwest  Mounted  (Sport  Review) .  Goldwyn   1  reel  

Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall .  Universal   I  reels  

Fleeced  For  Gold  (Artfilm)  Pathe   1  reel  Dec.  23 

Forty-Four  Caliber  Mystery  (Drama), 

H.  Carey   Universal   2  reels  

Fruits  of  Faith  (Drama),  Will  Rogers  Pathe   3  reels... Dec.  23 

Fun  From  the  Press  Hodkinson  1  reel  

Gambling  With  Gulf  Stream  Hodkinson   

Game  ot  Graft,  A  (Drama),  Edmund  Lowe. .  Murray  Garsson...2  reels.. .Nov.  11 

Giants  of  the  Open  (Drama),  Roy  Stewart. .  Universal   2  reeis  

"ibeah  (Holy  Land  Series)  '  Amer.  Releasing ...  1  reel  

Clolden  Bullet,  The  (Drama),  Harry  Carey. .  Universal   2  reels  

Goose  Safari  on  Lower  Mississippi  Hodkinson  1  reel  

Grandfather's  Clock  (Urban  Classics)  Vitagraph   1  reel  

Gypsy  Trail,  The  (Drama),  Art  Acord  Universal  2  reels  

Hair  Trigger  Burke  (Drama),  Harry  Carey. .  Universal   2  reels  

Hansel  and  Gretel,  Baby  Peggy  .Universal   2  reels  

Heap  Busy  Indian  (Travelogue)  Lee-Bradford-S.  R.l  reel  

Hearts  of  Oak  (Drama),  Roy  Stewart  Universal   2  reels  

Hebron  the  Ancient  (Holy  Land  Series)  Amer.  Releasing ...  1  reel  

He  Raised  Kane  (Leather  Pushers)  Universal   2  reels  

Here's  Your  Men  (Drama),  Leo  Maloney ...  .Pathe   2  reels... Dec.  2* 

His  Enemy's  Friend,  Leo  Maloney  Pathe   2  reels...  Nov.  25 

His  Last  Case  (Tenement  Tales)  Clark-Cornelius  ...  2  reels  

His  Own  Law  (Drama),  Leo  Maloney  Pathe   2  reels  

Hook,  Line  and  Sinker  (Travelogue)  Lee-Bradford-S.  R.l  reel  

Hot  Shots  (Lyman  H.  Howe)  Educational   1  reel  

Hunting  around  of  Hiawatha  (Urban  Classics)  Vitagraph   1  reel  

In  the  Days  of  Buffalo  Bill  (Serial)  Universal   18  e»is..Sept  16 

Jack  and  the  Beanstalk,  Babby  Peggy  Universal   t  reels  

Joan  of  Newark  (Leather  Pushers)  Universal   2  reels  

Kings  of  the  Forest  (Drama),  Roy  Stewart ..  Universal   2  reels  

King  Winter  (Lyman  Howe)  Educational   1  reel  

Lake  Louise  (Travelogue)  Lee-Bradford-S.  R.l  reel  

Last  Call,  The  (Drama),  Edmund  Lowe  Murray  Garsson...2  reels  

Law  of  the  Sea  (Drama),  Jack  Mulhall  Universal   2  reels  

Little  Knight,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Little  Red  Riding  Hood,  Baby  Peggy  Universal   2  reels  

Little  Town  of  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  reel  

Lost,  Strayed  or  Stolen,  Leo  Maloney  Pathe   2  reels  

Love  Charm,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Madonna  of  the  Chair  (Novelty)  Clark-Cornelius  ...1  reel  

Man  vs.  Beast  Educational  2  reels. ..  .Oct.  II 

Mass  Play  (Sport  Review)  Goldwyn   1  reel  

Millionaires  Without  a  Cent  (Travelogue) ...  Lee-Bradford-S.  R.l  reel  

Mirror,  The   Universal   1  reel  

Mooseback  Riding  on  the  Miramichi  Lee-Bradford-S.  R.l  reel  

Mural  Decorations  of  Sistine  Chapel  Clark-Cornelius  ...1  reel  

Mystery  Box,  The  Hodkinson   1  reel....  Nov.  25 

Natural  Born  Liar,  The  (Robt.  Bruce)  Educational   2  reels... Dec.  16 

Nature  and  Poet  (Urban  Classic)  Vitagraph   1  reel  

Nature's  Wild  Babies  (Urban  Classic)  Vitagraph   2  reels  

Old  Spain   Fox  1  reel  

One  Jump  Ahead  (Drama),  Leo  Maloney. ...  Pathe   2  reels...  Dec.  18 

On  Leave  of  Absence  (Tenement  Tales) ....  Clark-Cornelius  ...2  reels  

On  the  Road  to  Bethlehem  (Holy  Land)  Amer.  Releasing. ..  1  reel  

O'Ryan  of  Headquarters  (Tenement  Tales) ...  Clark-Cornelius  ...2  reels  

Pagan  Romance,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Pekin  Ducks   Fox  V,  reel  

Perils  of  the  Yukon  (Serial)  Universal   15  epis. ...July  8 

Pirates  of  the  Air  (Urban  Classic)  Vitagraph   1  reel  


Pirates  of  the  Deep  (Drama),  Jack  Mulhall.  .  Universal   2  reels  

Play  Days  at  Banff  (Travelogue)  Lee-Bradford-S.  R.l  reel..!!...!!!. 

Plunder  (Serial)  Pathe   15  epis'd's.Dec  16 

Price  of  Progress,  The  Pathe   2  reels... Nov.  18 

Prickly  Conscience  (Robt.  Bruce)  Educational   1  reel.... Jan.  13 

Priory  School,  The  (Drama)  Eille  Norwood- Educational   2  Reels.'.  .Oct  14 

Quail,  The  Hodkinson   1  reel........ 

Radio  King,  The   (Serial)  Universal   io  epii..Se»t.  30 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reels  

Rediscovering  French  River  (Travelogue)  .Lee-Bradford-S.  R.l  red..-....!!!" 

Resident  Patient,  The,  Eille  Norwood  Educational   2  reels. '.'.Nov.  25 

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing ...  1  reel.'.'.'....!.. 

Ropin'   Fool,   A  Pathe   2  reels  '. .  . 

Rough  Going  (Drama),  Leo  Maloney  Pathe   2  reels. ...  Feb.  3 

Roving  Thomas  in  Nova  Scotia  Vitagraph   1  reel.......... 

Roving  Thomas  on  an  Aeroplane  Vitagraph   1  reel  

Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel  

Royal  Chinook,  The  (Artfilm)  Pathe   1  reel  Jan.  20 

Runaway  Dog,  The  Fox  1  reel  

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   2  reels  

Samaria  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Science  At  Home  (Urban  Classic)  Vitagraph   1  reel  

Sea  Elephants  (Lyman  Howe)  Educational   1  reel  

Shechem    (Holy   Land   Series)  Amer.  Releasing ...  1  reel  

Shiloh  (Holy  Land  Series)  Amer.    Releasing..  1  reel  

Siege  of  Lancashire  Queen,  Jack  Mulhall. ...  Universal   2  reels  

Six  Shooter  Justice,  Harry  Carey  Universal   2  reels  

Sky  Splitter,  The  Hodkinson   1  reel  Dec  i 

Smoked  Out  (Drama),  Leo  Maloney  Pathe   2  reels.  ...Feb.  3 

Social  Buccaneer,  The  (Serial)  Universal   

Solitary  Cyclist,  The  (Drama),  Eille  Norwood .  Educational   2  reels. .  ..Oct.  88 

Soul  Herder,  The  (Drama),  Harry  Carey. ..  .Universal  2  reels  

Speed  (Serial)   Pathe   15  eps'ds.Sept.  21 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe..  Murray  Garsson...t  reels  Nov.  11 

Split  Outfit,  The  (Wilderness  Tales)  Educational   1  reel  Nov.  18 

Staff  of  Life,  The  (Urban  Clastic)  Vitagraph  1  reel  

Starland  Revue   Film  Book.  Offices.  1  reel  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelius  ...  2  reels  

Story  of  Ice,  The  Fox   y%  reel  

Strike  Father,  Strike  Son  (Leather  Pushers) ..  Universal  2  reels  

Such  Is  Life  Among  Idlers  of  Paris  .....Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  in  Busy  London...  Film  Book.  Offices.  1  reel  

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept.  30 

Such  Is  Life  Near  London  Film  Book.  Offices.  1  reel  Sept.  30 

Sure  Shot  Morgan  (Drama),  Harry  Carey  Universal  S  reels  

Taking  to  the  Tall  Timbers  (Travelogue)  Lee-Bradford-S.  S...1  reel  

Texas  Sphinx,  The  (Drama),  Harry  Carey ...  Universal   2  reels  

This  Wife  Business  Alexander  Film.... 2  reels  

Thrills  and  Spills...  Fox  y2  reel... Seat.  83 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood.  Educational   2  reels. .. Sept.  30 

Timberland  Treachery  (Drama),  Roy  Stewart. Universal   2  reels  

Timber  Queen,  The  (Serial)  Pathe   IS  ep'sds..June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  reel  

Tracked  Down  (Drama),  Art  Acord  Universal  2  reel*  

Trail  and  Stirrup  (Sport  Review)  Goldwyn  1  reel  

Under  Suspicion,  Leo  Maloney  Pathe   2  reels... Jan.  13 

Unseen  Foes  (Drama),  Edmund  Lowe  Murray  Garsson...2  reels. .  ..Nov.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  reel  

Valley  of  Dry  Bones  (Holy  Land  Series) ....  Amer.  Releasing. ..  1  reel  

Via  Radio   Educational   1  reel.... Dec.  23 

Volcanoes  of  the  World  Fox   1  reel  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Water  Sports   Fox  reel... Sept.  23 

When  Kane  Met  Abel  (Leather  Pushers) ....  Universal  2  reels  

White  and  Yellow  (Drama),  Jack  Mulhall. .  .Universal  2  reels  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradford-S.  R.l  reel  

William  Tell  (Urban  Classic)  Vitagraph  1  reel  

Without  Evidence  (Tenement  Tales)  Clark-Cornelius ....  2  reels  

Wolves  of  the  Water  Front,  Jack  Mulhall.  ...  Universal   2  reels  

Wrong  Man,  The  (Drama),  Harry  Carey. ..  .Universal   2  reels  

Yellow  Handkerchief,  The,  Jack  Mulhall  Universal   2  reels  

Young  King  Cole  (Leather  Pushers)  Universal   2  reels  


Studio  and  Players'  Brevities 

(Continued  from  page  815) 
thy  Yost.    It  will  be  produced  for 
American  release. 

A  crook  story  especially  written 
by  F.  Scott  Fitzgerald  for  Glenn 
Hunter  will  be  the  next  Film  Guild 
picture  for  W.  W.  Hodkinson.  The 
scenario  will  be  written  by  James 
Ashmore  Creelman  who  has  recent- 
ly adapted  "Smilin'  Through"  and 
"The  Scarecrow"  and  will  be  di- 
rected by  Frank  Tuttle  who  has 
made  all  the  previous  Glenn  Hunter 
starring  vehicles. 

Edward  Cline,  comedy  director, 
motion  picture  industry,  has  sign- 
ed a  contract  with  Sol  Lesser  and 
Michel  Rosenberg  of  Principal  Pic- 
tures Corporation  whereby  he  will 
have  charge  of  the  megaphone  work 
on  the  forthcoming  Sol  Lesser  pro- 
duction of  "The  Meanest  Man  in 
the  World." 

"Temporary  Marriage,"  the  first 
of  a  series  of  four  pictures  to  be 
produced  during  the  year  by  the 
Sacramento  Pictures  Corporation, 
is  now  in  its  final  stages  of  pro- 
duction at  the  Fine  Arts  studios. 
Lambert  Hillyer  is  directing  and 
Mildred  Davis,  Kenneth  Harlan, 
Stuart  Holmes,  Tully  Marshall  and 
Maud  George  are  included  in  the 
cast. 


sented  by  B.  P.  Schulberg  as  a 
Tom  Forman  Production.  Its  cast 
includes  Miriam  Cooper,  Gaston 
Glass,  Kenneth  Harlan,  Fred  Mal- 
atesta,  Joseph  Dowling  and  Zasu 
Pitts. 

Under  the  title  of  "So  This  is 
Hamlet,"  C.  C.  Burr  will  soon  pre- 
sent a  burlesque  of  Shakespeare's 
"Hamlet" — Charlie  Murray  has  a 
role  in  it  as  the  false  King.  Most 
of  the  scenes  for  this  picture  were 
taken  in  St.  Augustine,  Florida, 
among  the  old  Spanish  ruins  for 
which  this  city  is  famous. 

Katherine  Martyn,  stage  beauty, 
and  member  of  the  Ziegfeld  Fol- 
lies for  several  seasons,  has  been 
added  to  the  group  of  players  fea- 
tured in  the  All  Star  Comedies  pro- 
duced by  C.  C.  Burr.  Miss  Martyn 
is  now  at  work  on  a  new  comedy 
called  "Beware  of  the  Dog"  at  the 
Glendale,  Long  Island,  studios  of 
the  company.  Gregory  La  Cava 
is  directing  the  production. 

Word  comes  to  the  Arrow  home 
office  from  Miami,  Fla.,  where  the 
Scenes  from  the  Universal  Attraction  "  The  Flame  of  Life,"  starring  Priscilla  Dean.  cornpany  making  "The  Broken  Vio- 
lin" under  the  direction  of  Jack 

Word  comes  from  the  Schulberg  was  forced  to  leave  the  cast  because  Dillon  is  working,  that  the  stunt 
studios  that  Ruth  Clifford  has  re-    of  illness.  ■  sequence  in  which  Reed  Howes, 

placed  Harriet  Hammond  in  the  Eve  Unsell  has  finished  editing  the  star,  was  to  make  an  airplane 
F-a.st  Rf  „Tom  F(?.rrn^n.'s  production,    "  The  Girl  Who  Came  Back,"  the    to  speed-boat  change,  has  been  suc- 

Blaney  play  which  is  to  be  pre-    cessfully  filmed. 


"April  Showers."    Miss  Hammond 


THE  WILLIAMS   PRINTING  COMPANY,   NEW.  TOEK 


If  it  is  in  the  negative,  you  will  get  it  in  the 
print,  on 

EASTMAN 
POSITIVE  FILM 

Detail  in  highest  highlight  or  deepest  shadow, 
with  every  step  of  gradation  in  between, — 
Eastman  Positive  Film  reproduces  it  all  and 
carries  the  quality  of  the  negative  through 
to  the  screen. 

Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman" 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Rothacker-Aller  Laboratories,  Inc. 
Hollywood,  Ca/i/omuj 


Mr.  Charles  Spencer  Chaplin 
Presents  "  The  Pilgrim  "  written, 
Directed  and  played  by  himself; 
Designed  to  make  the  world  a 
Bit  merrier.  It  does!  Book  M  now! 
Photographed  by  Rollie  Totheroh,  A.S.C 
A  First  National  Attraction 
Rothacker  Prints  and  Service. 


Charles  Chaplin 
in 

"The  Pilgrim" 


0 


Look  Better — 
Wear  Longer! 


Fonnried  1910 

hy 

Wattenton  R.  Rothacker 


1 

I 


FEBRUARY  24,  1923 


Key.  V.  S.  Faltnl  Office 


ihis  Production 
will  prove  a  huge 

BoxOffice  \Wnner* 

MOVING  PICTURE  WORLD 


HODKINSON 

PICTURES 


■OL.  XXVII 


mder  the  Act  of  March  S.  1879 


20  CENTS 


Published  Weekly — $j.oo  a  year 

Los  Angeles  y2Q  Seventh  Avenue,  New  York 


Chi  coat 


RESPONSIBILITY 

FILM  laboratory  has  a  grave  re«ponsibil- 
'^^^B  ity  to  producers,  directors  and  cinema- 
^^^w  tographers.  The  producer's  money  and 
the  professional  reputation  of  all  whose 
brains  and  artistry  go  into  the  making  of  a 
motion  picture  are,  in  a  sense,  entrusted  to  the 
laboratory.  The  artistic  and  financial  success 
of  a  picture  depends  largely  upon  the  photog- 
raphy. The  photography  depends  largely  upon 
the  skillful  co-operation  the  cinematographer 
gets  in  the  laboratory. 


ACH  member  of  our  organization  realizes 
this  responsibility.  Each  appreciates 
the  importance  of  what  he  contributes 
toward  making  every  STANDARD 
PRINT  the  best  it  is  possible  to  turn  out.  This 
realization  and  the  individual  interest  of  each 
employee  in  what  he  is  doing  preclude  the 
possibility  of  carelessness  in  STANDARD  FILM 
LABORATORIES.  It  is  one  of  the  factors 
assuring  the  superiority  of  STANDARD 
SERVICE  and  STANDARD  PRINTS. 


JESSE  L   LA  SKY  PRESENTS 

CECIL  B. 
BeMILLE'f 


PRO  DUCT!  ON 


ADAM' 


MILTON  SILLS 
ELLIOTT  DEXTER 
THEODORE  KOSLOFF 
ANNA  Q.  NILS  SON 
and  PAULINE  GARON 

CC  (paramount  Cpidure 


GjheS  ereens 
Greatest 

Xo\)elt 


JESSE  L.  LASKY  PRESENTS 

CECIL  B. 

BeMILLE'l 


P  R  O  DU  C  TION 


ABAM'S  RIB' 

WITH 

MILTON  SILLS, 
ELLIOTT  DEXTER, 
THEODORE  KOSLOFF, 
ANNA  Q.  NILSSON 
and  PAULINE  GARON 

THE  screen's  greatest  novelty. 
DeMille's  master  spectacle 
of  modern  life — contrasted  with 
the  life  of  the  cave-man.  Was 
Eve  the  first  flapper?  How 
"modern"  is  the  modern  girl? 
Those  are  some  of  the  lively 
questions  that  will  make  people 
talk  ahout  "Adam's  Rib." 

By  Jeanie  Macpherson 

(X  (paramount  Q>icture 


A  JAMES  CRUZE  PRODUCTION 

"THE  Covered  \V  agon  is  the  most 
colossal  achievement  in  all  motion  pic- 
ture history.  No  such  picture  has  ever 
been  made  before.  No  such  picture  can 
ever  be  made  again. 

On  the  following  page  you  will  find 
some  FACTS  about  this  picture  which 
will  give  you  some  idea  of  its  BIGNESS — 
as  a  production  and  as — a  popular  sen- 
sation. 

(X  (paramount  Cpicture 


f  / 


'"ft  e  Covered  Wagon 


TO  make  "The  Covered  Wagon  ,  3000  actors  spent 
three  months  in  the  Utah  desert,  eighty  miles  from  a 
railroad.  They  endured  floods,  blizzards,  zero  tem- 
peratures and  sometimes  lack  of  food. 

On  this  page  you  see  a  view  of  the  camp  after  a  flood 
had  destroyed  many  of  the  tents;  also  a  view  of  one  of 
the  mess  tents,  and  other  scenes  on  location. 

Besides  the  regular  actors,  a  thousan  .1  Indians  were 
also  on  location,  and  the  live  stock  included  600  oxen, 
a  thousand  horses,  and  five  hundred  mules: 

Nothing  so  big  was  ever  attempted  in  motion  picture 
history,  and  probably  never  will  be  again. 

Adapted  by  Jack  Cunningham  from  the  noivl  by  Emerson  Hough 

C£  (paramount  Cpicture 


February  24,  1923  877 


878 


Motion  Picture  News 


—  T^^3^ 

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"  One  of  the  really  fine  things 
dramatically,  which  have  been  showi 
on  Broadway  screens  this  year.  It  i 
natural,  human  and  moving;  it  is  acte< 
with  exceeding  grace  and  faithfulness 
It  is  worked  out  masterfully." 

NEW  YORK  WORLD 


".Among  the  very  best,  not  only  o 
this  season  but  all  other  seasons.  It 
all  respects  it  is  a  masterly  work 
Greatness  is  achieved.  '  Driven  '  couli 
be  utilized  as  a  model  for  the  grea 
majority  of  cinema  producers." 

NEW  YORK  GLOBE 


"  Among  the  best  cinemas  produce< 
here  in  a  long  time.     It  is  well  wortl 

seeing." 

AT.  Y.  EVE.  TELEGRAM 

"  It  is  gratifying  to  be  able  to  recom 
mend  this  picture  as  one  of  the  fines 

we  have  ever  seen." 

N.  Y.  MORN.  TELEGRAPH 


"  '  Driven  '  is  a  palpitant  picture 
stimulating  to  all." 

NEW  YORK  SUN 


"  Every  element  of  an  exceptional  pie 
ture.     A  praiseworthy  film." 

N.  Y.  EVE.  MAIL 


"  Fascinating  and  real.    It  is  well  wortV 

seeing." 

NEW  YORK  TRIBUNE 


NEW  YORK 


DAILY 
NEWS 


f 


ERSAL  JEWEL 


The  Dramatic  G 


em  of  the  Year! 


NEW 
YORK 


times 


THE  SCREEN 


"  Driven,"  the  motion  picture  of  South- 
ern mountaineer  life  which  opened  "an 
engagement   at    the   Criterion  Theatre 

festerday  afternoon,  la  one  of  the  most 
enulne  films  even  shown  on  Brladway. 
Except  for  its  ending,  which  U,  in  part, 
a  concession  to  the  popular  taste  for 
theatrical  hokum,  It  is  convincingly  sin- 
cere. "  And,  most  Important  of  all,  it  is 
intensely  dramatic.  It  is  dramatic  be- 
cause It  is  rooted  in  reality,  in  a  true 
situation,  and  grows  logically,  ine\ita« 
bly,  up  from  Its  solid  ground. 

And  it  Is  unusually  well  made.  Charles 
J.  Brabin.  who  broke  away  from  the 
movie  mlllyard  to  do  something  he  want- 
ed to  do  in  motion  picture  creation,  went 
down  into  the  Southern  mountains  to 
make  this  film.  He  sought  a.  natural 
setting,  he  took  competent  players  with 
him,  and  he  grasped  the  fundamentals 
of  life  in  the  mountains  before  he  used 
the  camera.  Then  he  made  the  picture. 
He  brought  technical  skill  and  an  in- 
stinct for  cinematographic  expressive- 
ness to  his  task,  and  the  result  is  .a  story 
in  living  pictures,  pictures  that  you 
can't  get  away  from  and  are  jpot.  likely 
to  forget  for  a  long  time.  Thsre  are 
scenes  in  "  Driven  "  that  reach  the 
summit  of  cinematographic  power.  It  is 
impossible  to  imagine  how  the  things 
they  say  could  be  more  effectively  told. 

The  story  that  they  tell  is  that  of  a 
mountaineer  mother.    She  is  the  wife  of 


"a.7  beast  and  three  of  her  sons  are  "beast* 
Moonshining  is  their  business  and  bru- 
tality their  recreation.  But  the  woman 
has  a  fourth  son,  a  slender,  youthful 
dreamer,  a  weakling,  if  you  will,  but 
tender,  too,  'and  all  the  love  in  the 
mother's  life  is  centred  in  him.  His  love 
Is  centred  in  a  girl,  a  frail  little  orphan 
whom  his  oldest  brother.  Lejh,  decides  to 
marry— and  Lem's  decision  is  backed  by 
the  authority  and  strength, of  the  father 
and  the  other  two  older  eoas.  This  is 
the  situation,  and  no  one  has  the  re- 
sourcefulness and  the  will  to  change  it. 
Except  the  mother.  B&euxao  sacrtflco. 
her  four  men  for  the  child  she  love's? 
She  can  deny  the  tribal  loyalty  that 
rules  all  things  in  the  mountain  and  sell 
to  the  revenue  officers  the  information 
that  will  lead  them  to  the  familv  still, 
Where,  she  knows,  her  men  will  die 
fighting.  And  with  the  money  she  gets 
she  can  send  the  boy  and  girl  out  of  the 
mountains.  And  this  Is  the  new  situa- 
tion in  which  the  sto;y  comes  to  its  stir- 
ring, compelling  climax. 

As  thirmother  ik  the  mountains,  Emily 
Fitzroy  gives  a  thrilling  "performance. 
Her  life  is  dead.  She  is  broken.  Her 
face  is  forever  set  in  weariness — except 
when/ it  blazes  in  resolution.  And  when 
it  blazes,  the  spectator  sits  up  in  his 
seat.  He  feels  the  fire.  Thfr  others  in 
the  cast  are  also^good.  Elinor  Fair,  as 
the  gfcrl,  is  appealing,  and  'Charles  Em- 
mett  Mack,  though  not  altogether  a 
happy  selection  for  his  r61e,  stljl  gives  It 
the  essential  character  it  demands.  He 
weakens  it  chieflv  in  the'  close-ups,  of 
which  might  be  fewer.  Burr  Mcintosh, 
as  the  father  and  George-  Bancroft  as 
Lem  are  true  to  their  type  and  make 
themselves  plain.  Altogether,  the  act- 
ing is  excellent. 


9asenbBdhy  Carl  Laemnrle 


A  CHARLES  BRABIN 

PRODUCTION 


<,,<.'*    tfV^*  o<^?         '  -VV. 


MARY  PICKTODD 
CWAI5LIC  CWADUN 
DOUGLAS  raiRDANlCf 

Ml  QAM  ADQAMJ-- DnCXIDEOJT 


0' 


D.  W*  GRIFFITH'/ 

xQne  <5caMng7tigJvb 


BIGGEST  PICTURE  SENSATION  EVER  EXHIBITED 


St* 


"DOUGLAS 
FAIRBA11ICS 

in 

RDBin  HOOD" 

Df  fee  fed  by 
ALLAH  DIXJATT 

UNITED  ARXLTTJ*  COfiDOHiATION 

MARY   DICKTOfiO    •   CUAR.UC  CMAPLIN       DOUGLAJ"  TAIfiDANKJ"       D.  W  GflimTU 

UlftAM     AOIAM/  PfiC/lOCNT 


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1C  ^ 


TlTfTnTTTnTTTrrmTPw-^ 


f  IEMMETT  1 

presents 

HADEL  MORMAMD 


NZAHHA 

Directed  by 
3  Richard  (jones 


L 


Ollicd  Producers  and  Distributors  Corporation^ 

729  Seventh  Ouenuo,  Sfau/  C/ork  Cty 


NAZfffiOVA 


in  Oscai'GOilde'x 


Direction  bij  Charles  Bryant 


Nazimova  in  "Salome" 

a  Hit  East  and  West 

"Startlingly  different  from  anything  we  have 

ever   seen,    on    the   screen    or    off.''  N.  Y. 

Herald. 

"Do  not  miss  'Salome,'  whatever  you  do.  It 
is  beautiful  and  fascinating."  N.  Y.  Tribune. 

"Comes  to  the  screen  with  every  stamp  of  be- 
ing a  success."  N.  Y.  Globe. 

"We  agree  with  the  National  Board  of  Review. 
Nazimova's  screen  version  of  'Salome'  is  well 
worth  waiting  for." — N.  Y.  Evening  World. 

"The  most  unusual  picture  of  the  current  sea- 
son."— N.  Y.  Telegram. 

"The  sensation  of  the  week.  This  is  Na- 
zimova's triumph.  Never  better  acting  on  the 
screen." — San  Francisco  Examiner. 

"Will  be  remembered  a  long  time  by  all  who 
see  it." — San  Francisco  Bulletin. 

"Unlike  any  photoplay  you  have  ever  seen. 
Nazimova  is  even  more  exotic  than  usual." — 
Los  Angeles  Examiner. 

"Strikingly  different,  but  a  departure  that  is 
bound  to  rouse  wide-spread  interest." — Los 
Angeles  Herald. 

"The  mere  mention  of  the  name  'Salome'  is 
still  sufficiently  potent  to  cause  a  rush  to  the 
theatre." — Los  Angeles  Times. 

"A  startling  departure  from  the  ordinary  cut- 
and-dried  celluloid  adventure." — Los  Angeles 
Express. 

Different,  Fascinating 

Beautiful  and  Unusual 

01  lied  Producers  and  Distributors  Corporations 

729  Jeuenth  Ouenus,  -Nsur  {/or&  City 
—  0  Oranch  Off  icq  located  in  each  United  Ortistr  Corporation  Cxchoncta  — 


Who's  Doing  the  Big  Things 
in  this  Industry  Today? 

What  company  is  smashing  through  to  big  success  at  the  box-office? 

What  company  is  stepping  out  and  corralling  the  greatest  directors 
and  players? 

What  company  owns  the  biggest  story  vehicles? 

What  company  is  being  most  talked  about  by  exhibitors?  By  critics? 

Who's  doing  the  Big  Things  Anyway? 


SMASHING  through  to  real  money — watch 
"The  Christian"  pile  up  profits !  It's  taking 
the  country  by  storm.  Look  around  and  see 
what  pictures  are  turning  in  the  big  money. 
Neilan's  "The  Stranger's  Banquet,"  Holubar's 
"Broken  Chains,"  R.  A.  Walsh's  "Lost  and 
Found,"  "A  Blind  Bargain" — what  company 
has  trie  line-up  of  box-office  attractions  that 
picture  for  picture  are  the  best  buys  offered 
to  exhibitors  today? 

What  company  has  brought  together  the  great- 
est aggregation  of  talent  ever  assembled  under 
one  banner?  The  Giant  Directors  of  the  in- 
dustry are  in  this  gathering:  Marshall  Neilan, 
von  Stroheim,  Rupert  Hughes,  Allen  Holubar, 
Maurice  Tourneur,  Hugo  Ballin,  R.  A.Walsh, 
Clarence  Badger.  And  to  this  notable  list  is 
now  added  Victor  Seastrom,  Europe's  foremost 
director.  Look  over  these  players,  at  the  height 
of  their  popularity :  Pola  Negri,  Mae  Busch, 
ClaireWindsor,  John  Barrymore,  Lon  Chaney, 
Colleen  Moore,  Cullen  Landis,  Claude  Gilling- 
water,  Blanche  Sweet,  Antonio  Moreno.  You 
know  what  they  mean  in  a  cast  of  players. 
Add  to  these  Frank  Mayo,  Conrad  Nagle  and 
Hobart  Bosworth ! 


THE  shopping  public  that  looks  for  names 
in  electric  lights!  Who's  giving  them  the 
biggest  names  in  the  entire  field  of  motion 
pictures?  Here  are  big  things  in  store  for  ex- 
hibitors: Eric  von  Stroheim's  "Greedy  Wives;" 
Pola  Negri's  greatest  sensation  "Mad  Love;" 
Marshall  Neilan's  biggest  offering  "The  Eternal 
Three;"  Hugo  Ballin's  knock-out,  the  immortal 
"Vanity  Fair;"  King  Vidor's  production  of 
"Three  Wise  Fools;"  Elinor  Glynn's  "Six 
Days;"  the  famous  stage  success  "The  Merry 
Widow"  directed  by  von  Stroheim. 

Big  things!  There's  only  one  "Ben  Hur,"  the 
most  prized  moving  picture  vehicle  in  the  en- 
tire world.  Everybody's  waiting  to  see  it  on 
the  screen.  There's  no  subject  in  pictures 
more  talked  about  than  who  will  direct  it ! 
You  know  the  company  that  bought  it.  You 
know  the  company  that  believes  no  vehicle  is 
too  big  to  buy,  if  it  means  success  to  exhibitors. 
You  know  who  coined  that  slogan :  Big  Pictures 
Pay  Big  Profits.  You  know  the  company  that's 
stepping  right  out  and  doing  things — 
That's  GOLDWYN! 


"Marshall 
Neilan's 

greatest  picture 

THE 
Strangers1 
Banquet 


.  Rupert 
hughes' 

A        of  married 
life 


Maurice 
Tourneur's 

production  of 

The 

Christian 

Sir  Hall  Caine 


When  you  say  "Goldwyn"  you  mean 


What  the  Picture  Did  for  Me 


Sherlock  Holmes.  A  great  picture 
with  John  Barrymore  at  his  best  — 
and  exhibitors  should  know  what 
that  means.  He  does  great  work, 
and  for  that  matter  so  does  the  en- 
tire cast.  Go  after  it  strong;  it  will 
take  care  of  every  promise  you  make 
regarding  its  excellence.  Advertis- 
ing: heralds,  mailing  list,  photos, 
etc.  Patronage:  health  seekers  and 
tourists.  Attendance:  good. 
Dave  Seymour,  Pontine  Theatre  Beau- 
tiful, Saranac  Lake,  New  York. 

Remembrance.  An  excellent  and 
most  remarkable  picture,  full  of 
human  pathos  and  sentiment  and 
showing,  to  a  remarkable  degree, 
the  frailties  of  human  life  from  a 
father's  standpoint  and  the  ingrati- 
tude of  some  families.  A  great  pic- 
ture, excellent  in  photography  and 
execution  and  one  that  every  per- 
son should  see,  both  old  and  young. 
William  Noble,  Empress  Theatre, 
Oklahoma  City,  Oklahoma. 

Brothers  Under  the  Skin.  With  a 
special  cast. — As  keen  and  enter- 
taining as  intelligent  direction  and 
capable  acting  could  make  it.  In 
fact  it  scored  far  better  with  my 
patrons  than  many  of  the  recent 
"specials"  I  have  shown.  I  class 
this  production  as  first  rate  enter- 
tainment. General  patronage. 
John  B.  Ritch,  Myrtle  Tkeaffc,  Leuis- 
town,  Mont. 

The  Sin  Flood.  With  Helene  Chad- 
wick. — This  went  big  with  my  pa- 
trons. The  story  is  different  and 
holds  interest  throughout.  Support- 
ingcast  excellent.  General  patronage. 
B.  C.  Brown,  Temple  Theatre,  Viro- 
qua,  Wis. 

Broken  Chains  opened  to  very  big 
business  at  the  Chicago  Theatre. 
Long  lines  of  waiting  patrons  in 
front  of  theatre  every  day  occurrence 
during  this  engagement.  Picture 
receives  tremendous  applause  after 
every  performance, 

Balaban  &  Katz,  Chicago. 


Sherlock  Holmes.  With  John  Bar- 
rymore.— All  the  earmarks  of  a  real 
audience  picture.  The  star  at  his 
best.  The  local  critics  were  unani- 
mous in  their  praises.'  Transient 
patronage. 

Herbert  Jennings,  Palace  Theatre,  In- 
dianapolis, lnd. 


Brothers  Under  the  Skin.  With  a 
special  cast. — Absolutely  fine  com- 
edy-drama. Well  done  in  every 
particular.  My  particular  patrons 
liked  it  fine  and  if  they  can  be 
pleased  anyone  can.  Neighborhood 
and  college  patronage. 
S.  M.  Southworth,  The  American 
Theatre,  Canton,  hi.  Y. 


A  Blind  Bargain  with  Lon  Chaney. 
If  they  like  thrillers  give  them  this 
one.  Lon  Chaney  doubles  and  is 
great.  Did  good  business  Adver- 
tising: six,  three,  ones,  slide,  heralds, 
etc.  City  of  31,000.  Attendance 
good. 

E.  Myers,  Palace  Theatre. 

Remembrance.  With  a  special  cast. 
— Great  picture,  true  to  life.  You 
will  not  make  any  mistake  in  getting 
this  and  advertising  big.  Neighbor- 
hood patronage. 

Charles  Morton,  Family  Theatre,  Mt. 
Carroll.lll.. 


Hungry  Hearts  with  Bryant  Wash' 
burn.  Great  audience  picture.  An 
artistic  production  throughout. 

Middle  West  Report. 

Opened  with  Sin  Flood  Sunday. 
Beautiful  picture.  Expecting  a  big 
week.  Congratulations  all  around. 
Brett  &  Albinger,  Circle  Theatre, 
Cleveland. 


Broken  Chains  opened  yesterday  to 
biggest  business  in  6  months  with 
one  exception.  Picture  going  over 
with  big  audiences. 

Fred  Miller,  California  Theatre . 


R.  A- 
Walsh's 

Lost 
And  Found 

on  A  South 
Sea  Island 


a 


RED 
LIGHTS 

Directed  by 

Clarence 
Badger 


■^eilan's 

The 

ETERNAL 


Erich  von 
Stroheim's 

Greedy 
Wives 

Rupett 
Hughes' 

sqULS 
fOK  SALE 


Pola  Negri 


m 


MAD 
LOVE 

Her  Greatest 


Hugo 
Ballin's 

VANITY 
FAIR 


the  Company  that's  Doing  Things! 


Ever  offered  the  EXHIB 


HODKINSON 

PICTURE  S 


A  Picture  that  MILL! 


Tlaking  Short  Subject 
TORS  of  this  Country! 


Presented  by  Fred  E.Hamlin 


Here  is  the  answer,  graphically  and  realistically 
flashed  on  the  screen,  to  the  great  question  : 

You  see  in  this  film  the  aged,  broken  and  help- 
less man  who  deluged  Europe  in  blood  that  his 
towering  vanity  might  triumph  for  a  moment  in 
history. 

What  Did  the  War  Accomplish  ? 

He  paces  his  twenty-acre,  barbed-wire  en- 
closed prison  like  a  caged  lion,  but  with  none  of 
the  lion's  dignity.  His  companions  are  a  pair  of 
dachshunds! 

This  is  the  only  motion  picture  ever  taken  of 
the  ex-Kaiser  in  exile.  It  was  obtained  by  a 
former  school-mate  of  the  ex-Crown  Prince, 
who  smuggled  a  specially  constructed  motion- 


picture  camera  into  the  estate  at  Doom,  and 
caught  the  one-time  "  war  lord  n  at  close  range 
under  the  pretext  of  photographing  landscapes 
and  flower  gardens. 

Many  of  it?,  moments  are  startling.  Hanfard 
MacXider.  former  head  of  the  American  Legion 
savs : 

"  It  appears  to  me  as  an  epoch-making  event  in 
the  screen  industry,  in  that  it  gives  a  most  faith- 
ful and  realistic  description  of  how  the  once  all- 
powerful  German  War  Lord  is  forced  to  end  his 
declining  years,  isolated  and  alone,  a  pitiful  fig- 
ure in  the  world  of  affairs." 

Book  it  now.  while  newspapers  are  giving 
pages  of  publicity  to  this  sensational  film. 


NS  will  want  to  SEE! 


888 


Motion  Picture  News 


Qjuwtincirig 


7** 

REORGANIZATION  OF  THE 

ASSOCIATED  PHOTO  PLAYS  inc 

Releasing 

-  TO  FRANCHISE  HOLDERS  - 

The  First  of  a  Tlew  Series 

STARoRaING 

INII LION  SILLS 


IN 


With 

ITMCGKty  TEURy 

and 

Star  Cast  Including 

CAROL  HOLLOWAY  <gfe  CLARISSA  SELWYNNE 
WILFRED  LUCAS      ^      WILLIAM  LOWERY 

Directed  by  JOHN  GORMAN 
Story  by  -  VAN  A.  JAMES 
Produced  by  JOHN  GORMAN  Productions 


Distributed  by  A  5SOC(  ATECi 


I  NC. 


LOEW  BUILDING 
1540  BROADWAY 
NEW  YORK  CITY 


February  24,  1923 


889 


These  Great  Showmen 

Break  All  Their  Booking  Records  on 

"THE  MESSAGE  OF 


EMILE  COUE" 


ACT  AT  ONCE 
If  You  Want  to 
Share  in  the 
Box-office 
Clean^Up  on  This 
Great  Short 
Subject  Attraction, 


Booked  Also 
By  The 

RlVOLI,  New  York 

Capitol,  Detroit 
Capitol,  St,  Paul 

STATE,  Minneapolis 
GRANADA,  San  Francisco 
CIRCLE,  Indianapolis 
STRAND,  Milwaukee 


Produced  by 

Motion  Picture  Arts,  Inc. 

Directed  by 

John  L.  McCutcheon 


EDUCATIONAL  FILM  EXCHANGES,  Inc.,    E.  W.  HAMMONS,  President 


890 


Motion  Picture  News 


Exhibitor 

READ- AND 
JUDGE  FOR 

YOURSELF 


i 


Classic  of  the  Screen 


F.SCOTT  FITZGERALD'S 


u)Uh 

MARIE  PREVOST 


"FOUR  DEEP" 

IN  SAN  FRANCISCO 

Coincident  with  the  first  showing  of 
"  The  Beautiful  and  Damned "  at 
Loew's  Warfield,  Saturday  night,  Jan- 
uary 13,  the  sidewalks  were  jammed 
with  crowds  both  above  and  below  the 
theatre.  The  line,  four  deep,  ex- 
tended up  Market  Street  and  around 
the  corner  of  Taylor  Street  to  Turk. 
This  is  unusual,  to  say  the  least,  to 
draw  such  a  crowd  the  first  night. 
But  Sunday  night  following,  the  same 
situation  was  duplicated.  This  still 
more  unusual. 

— Independent  Exhibitor, 
February  1,  1923. 


Biggest  Wednesday 
Business   in  Years 


fee   -•-  -  rfg*  *;  'j 


February  24,  192 3 


S*»  *»  cZ      ^  „ 


Opened  Big 
Philadelphia 


•  .  • 

*;  •  ••  ••.'  •  *  '  .  ■  *•  .  r  ■ 

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.•''•"»•••'—  .•  .:  -   '    ;V  i   ■'.  i  Ti-';  'v*'.'/    •     . ■ 

k  '  •  ;•. 

I  ORIGINALLY  BOOKEb:  ^ 
%  FOR  ONE  WEEK 

%  ONLY-  MANAGER^^^^  ^ 

V  TOM.  GOLDBERG  I^Sw 

V  WAS  TWICE  COMP6LLE 
\-  TO  HOLD  (T  OVER  FOR, 
^^£_E  K  T  E.  N  D  £  0  RQNS    <f  <v  '  ,  | 


Gen' 

1  tW»«* 


,e4. 


iSwSSssS1-^     \     from  Atlanta 


PROVIDENCE,  R.  I._(Special)— 
"The  Beautiful  and  Damned"  bung 
up  one  of  the  best  money  weeks  the 
Modern  Theatre  haa  known.  The 
picture  was  only  moderately  ex- 
ploited, too.  The  popularity  of  the 
^book,  however,  proved  a  good  puller. 


ATLANTA  —  (Special)  —  Warned 
brothers'  "Beautiful  and  Damned" 
came  within  an  ace  of  setting  the 
record  at  the  Metropolitan  Theatre 
last  week.  This  Georgian  metropolis 
turned  out  seemingly  .en  masse  for 
this  production,  which  was  highly 
oraised  by  the  press. 


^3 


892 


Motion  Picture  News 


Samuel  Goldwyn's 

Own  Story  of  the  great  personalities  of  the 
movie  world  entitled  "Behind  the  Screen" 
beo-ins  m  . 

Pictorial  Review 

For  March  15c  a  Copy 

On  Sale  Now 


Mr.  Goldwyn  tells  fascinating  intimate  stories  about 
all  the  famous  stars,  directors  and  producers  he  has 
known.  He  keeps  nothing  back.  He  gives  names, 
dates  and  places. 

He  tells  you  all  about  Mary  Pickford,  Douglas  Fair- 
banks, Charlie  Chaplin,  Mabel  Normand,  Geraldine 
Farrar,  Lou  Tellegen,  Mary  Garden,  Adolph  Zukor, 
David  Griffith,  Jesse  Lasky,  and  dozens  of  others 
whose  names  are  household  words  throughout  the  civ- 
ilized world.    Don't  miss  Pictorial  Review  for  March. 

2,425,000  copies 

of  this  March  issue  have  been  printed 


February  24,  1923 


irected  by  Austin  0.  Huhn 
From  a  story  by  Tom  Br&t 


Clouded 

cMAME" 


The  romance  of  a  beautiful  heiress 
and  a  poor  boy  who  believes  the 
girl's  family  responsible  for  the  fail- 
ure and  disappearance  of  his  father. 

A  broken  engagement,  a  hero  crushed 
by  his  father's  disgrace,  a  heroine 


NORMA  SHEARER 

YVONNE  LOGAN  and  GLADDEN  JAMES 

iress  struggling  under  the  sting  of  her 

5  the  lover's  reproach,  a  villain  scheming 

fail-  to  marry  her  money  and  a  child  to 

her.  help  untangle  the  affair,  gives  to  "A 
Clouded  Name"  enough  romance, 

shed  mystery,  plot,  suspense  and  thrills  to 

oine  suit  every  audience. 


Playgoers  Pictures 


FOREIGN  REPRESENTATIVE 
SlONEy  GARRETT 


Physical  Distributors 


ASSOCIATED 

/-aft  e^at*  /levies  e^r^r/  ve 

SMerG***err  ARTHUR.  5.  KANE, 

PROCLAIMS 

The  Advance  Of  The  Year  In  Pictorial  Art 

Monte  Blue  a^Mai^Alden 


Tents  Of 
Alla 


Presented  by 

Edward  A  .Mac  Mai 


Written  and  Directed  By  CHARLES  A.LoGUE 


EXHIBITORS 


President. 


Physical  Distributors 

Pat  mi  Exchange 


ONE  OF  THE 

NATIONALLY  ADVERTISED 


"The  Tents  of  Allah"  boasts  of  Monte  Blue 
in  a  characterization  which  rivals  his  mar- 
vellous Danton  in  D.W.  Griffith's  "Orphans 
of  the  Storm";  Mary  Alden  m  her  greatest 
mother  role,  different  and  romantic. 

It  presents  a  supporting  cast  of  tremendous 
dramatic  talent:— Mary  Thurman,  Macey 
Harlam,  Sally  Crute,  Frank  Currier,  Charles 
Lane.  Martin  Faust  and  others. 

It  reveals  the  adventures  and  romance  of  an 
American  girl  who  brought  seven  years' 
bad  luck  to  Morocco  and  of  a  daring  young 
desert  bandit  who  plundered  caravans  for 
riches  but  who  had  never  stolen  a  woman. 


The  artistry  of  "The  Tents  of  Allah"  is  com- 
parable to  the  pictorial  perfection  of  "Douglas 
Fairbanks  in  Robin  Hood." 
Massive  walls  and  towers,  graceful  mosques 
and  minarets;  exotic  Morocco  with  all  its  lure 
and  bizarre  beauty  The  extravagent  luxury 
of  the  Sultan's  palace;  the  slinking  squalor  of 
low-arched,  water  front  cafes.  Cloud-banked 
skies  and  wind-swept  wastes.  Life  with  the 
wandering  tribes  of  desert  bandits,  plunderers 
of  caravans. 

A  tale  of  wild  adventure  and  intrigue.  Fero- 
cious fighting,  passionate  romance,  powerful 
drama,  glorious  entertainment. 

Beautiful,  stirring  and  distinctly  different. 


HE  SEASONS  SUPREME 
SHORT  SUBJECT  SUCCESSES 


FOX 


EDUCATIONAL 

ENTERTAINMENTS 

New, unique  and  interesting  -  -they 
have  found  a  permanent  place  on  the 
programs  of  Americas  largest  theatres 

BOOK  NOW 

THE  LATEST  SIX  OF  THESE 
EXCEPTIONAL  ENTERTAINMENTS 


WILD  WATERS 
SCHOOL  DAYS  IN  JAPAN 
AN  ALASKAN  HONEY- 
MOON 


ALGERIA 
CRYSTAL  JEWELS 
SENTINELS  OF  THE  SEA 


HAVE  YOU  PLAYED  THESE 
RECENT  RELEASES? 


ALLIGATOR  HUNTING  AND 
FARMING 

THRILLS  AND  SPILLS 

VOLCANOES  OF  THE 

WORLD 
OLD  SPAIN 
PEKIN  DUCKS 


BITS  OF  EUROPE 
WATER  SPORTS 
A  STORY  OF  ICE 
ANCIENT  ROME 
CAMPHOR 
BIRD  LIFE 

THE  RUNAWAY  DOG 


CORPORATION 


Soon — IF  WINTER  COMES 


WILLIAM  FOX  WONDER  PICTURES 

MOWN/W0RG0T  GOD, 

Af  RECORD  BREAKER 

AND 

THE  SIX  OTHER  NEW  SUPER-SPECIALS 

a%VILMGE  BLACKSMITH 

HEIPDRAtlft  FROM  LONGFELLOW'S  FAMOUS  POEM 


THE  CUSTARD  CUP 

WITH  MARY  CARli  A  DRAMA  BUBBLING  WITftW 
LUPINO  IANE  IN  5  REHLS  OF*  FUN 

A  FRIENDLY  HUSBAND 

Mkdontheimm  FLOOR 

A-  THRILLING  ROMANTIC  MELODRAMA 


THE-  N 

A  STORY  OF  THE  MADNESS  OF  MODERN  YOUTH 

DOES  IT  PAY  ? 

A  1923  DRAMA  WITH  HOPE  HAMPTON 


FOX  FILM  CORPORATION, 

Soon — IF  WINTER  COMES 


900 


Motion  Picture  News 


THOMAS  W.  LAMB 

America's  leading  theatre  architect  will  co- 
operate with 

MOTION  PICTURE  NEWS 

in  the  preparation  of  a  section  devoted  to 
Theatre  Construction  in  one  of  our  March 
issues. 

Mr.  Lamb's  high  reputation  combined  with 
the  standing  of  Motion  Picture  News  will 
afford  those  interested  in  building  and  re- 
modelling a  service  never  before  given  them. 

The  section  will  contain  helpful  information 
on  financing,  choosing  the  site,  planning, 
construction,  furnishing,  equipping  and  re- 
modelling. 

An  opportunity  is  offered  those  interested 
in  furnishing  material  or  equipment  to  reach 
prospective  builders  through  a  medium  never 
before  offered. 


February  24,  1923 


901 


%0  with  a  " 


Box-Office 
Wallop  Ascertain 

As  To-morrow's 

Sunrise 


Presented  and 
written  by 

Milford  W.  Howard 


Big— New— Different! 

That's  what  you've  been  asking  for — and  that's  just  what  F.  B.  O. 
offers  you  in  this  latest  showman's  special — new  ideas,  new  angles, 
new  twists — a  NEW,  BIG  and  DIFFERENT  drama  built  upon 
the  universally  appealing  theme  of  man's  regeneration  and  woman's 
love — so  wonderfully  produced  as  to  be  entertainment  of  the  high- 
est order  and  a  box-office  attraction  par  excellence. 

Backed  by  F.  B.  O.  Showmanship 

Wonderful  posters — business  producing  accessories — exception- 
ally striking  aids  of  every  kind  will  be  found  described  in  detail  in 
F.  B.  O.'s  big  press  sheet.  Get  a  copy — look  over  that  sure-fire 
seat-selling  campaign  surcharged  with  super  showmanship — see  for 
yourself  just  what  you  can  do  with  this  picture.  Book  it—  -boost  it 
— and  gather  in  the  dough. 

DISTRIBUTED  BY  F.  B.  O. 

FILM  BOOKING  OFFICES 

OF  AMERICA,  Inc. 
Main  Office* — F.  B.  O.  Building,  723 — 7th  Ave.,  N.  Y.  C.  4 
EXCHANGES  EVERYWHERE 


A 

Finis  Fox 
Production 


902 


M  o  i  i  o  n   P  i  c  t  ii  r  c  X  e  w 


A  Good  Service  Being  Constantly  Improved 

The  first  edition  of  THE  BOOKING  GUIDE  met  with  in- 
stant approval. 

Today,  it  is  used  by  exhibitors  everywhere  in  booking  and 
exploiting  pictures.  THE  BOOKING  GUIDE  AND  A  FILE 
OF  MOTION  PICTURE  NEWS  is  an  important  part  of  a 
theatre's  equipment. 

Its  usefulness  is  not  limited  to  theatre-owners.  There  are 
many  other  branches  of  the  industry  which  have  found  a  use 
for  it  in  the  conduct  of  business. 

Some  of  these  uses  have  been  a  revelation  to  us.  They  will 
surprise  you.  Statistics  are  being  prepared  along  these  lines 
and  will  be  ready  for  publication  in  a  short  time. 

It  has  been  our  aim  to  improve  THE  GUIDE  wherever  pos- 
sible. To  this  end  we  have  followed  suggestions  from  ex- 
hibitors from  the  hundreds  of  letters  received  since  its 
publication. 

Counsel  from  the  men  who  use  it  and  suggestions  for  better- 
ment is  proof  conclusive  that  it  is  needed  and  of  use. 

Many  new  features  have  been  included  in  past  issues; 
many  others  will  be  an  important  part  of  the  coming  April 
edition. 

Mr.  E.  O.  Ellsworth,  Metropolitan  Theatre,  Iowa 
Falls,  Iowa,  in  a  recent  letter  wrote  in  part:  "  I  find 
THE  GUIDE  very  useful  and  helpful  not  only  in 
connection  with  booking  pictures  but  also  in  ex- 
ploiting them.  I  notice  several  new  features  em- 
bodied in  this  new  edition  which  I  am  sure  will 
add  to  its  value  to  the  exhibitors." 

The  NEW  FEATURES  have  been  brought  about  by  the 
exhibitors'  requests.  THE  BOOKING  GUIDE  is  published 
for  their  use  and  is  compiled  the  way  they  want  it. 

THE  NEWS  IS  FILED  THROUGHOUT  THE  FIELD 


.  tvery  KEATON 

^  COMEDY 

*  kaheadliner 


Scores  of  exhibitors  have  told  us  that 
when  they  play  a  Keaton  comedy  the 
box  office  receipts  take  a  jump. 

The  newspapers  have  a  habit  of  review- 
ing his  2  reelers  as  the  feature  of  the 
show. 

That's  because,  while  they  are  of  short 
length,  they  really  are  the  feature. 
Play  them  up  as  such  and  you  will  make 
money. 

Any  Keaton  comedy  will  steal  the  show. 

And  "The  Balloonatic"  is  one  of  his 
very  funniest. 


Joseph  M*Schenck  presents 

B  U  S  T  E  R 

KEATON 

1he  Halloonatic 


^rittelCnnfrdivected  by  Buster Keatoh  and  Sddie  Cline 
Distributed  by  ASSOCIATED 
FIRST  NATIONAL  PICTURES  inc- 


Just 
because 
I  saved 
hey  life 
she  wont 
speak 
to  me 
anymore 


duster  pursued  the  "bare"  while 
e"  bear"  pursued  'Buster 


Day  Dreams 


And  you'll  ask  someone  to  pinch 
you  to  find  out  if  you  are  dreaming 
when  the  box  office  receipts  roll 
up.  But  you'll  be  wide  awake,  for 
it'll  be  real  honest-to-goodness 
money. 

DON'T  MISS  ANY  OF 
HIS  2  REEL  FEATURES 

"Cops"  "The  Frozen  North" 

"The  Boat"  "The  Blacksmith" 

"The  Paleface"      "The  Playhouse" 
"My  Wife's  Relations" 
"The  Electric  House'' 

Presented  by   Joseph  M.  Schenck  ; 

Written  and  directed  by 
Buster  Keaton  and   Eddie  Cline. 

Distributed  by 
Associated  First  National 
Pictures,  Inc. 


When  the  curtain 
yang  down, he  made 
a  quick  exit  ■ 


Every  show  is  a  good  show 

when  KEATON  heads  the  bill 


F  e bruary  24,  1  p 2 3 


905 


They  Played  up  Lon  Chancy  and 
had  the  S.R.O.  Sign  up  all  Weel^ 


Hope  Hampton  Productions,  Inc.,  presents 

HOPE  HAMPTON 

with 

LON  CHANEY 

E.K.LINCOLN  and  an  all-star  cast 

tt  The  Light  in  the  Dail£ 

By  William  Dudley  Pelley  -  Directed  by  Clarence  LBrown 

A  3irot  national  Picture 


906 


Motion  Picture  News 


Straws  Show  Which 


Look  the  facts  in  the  face  ! 

This  is  a  conservative  and  truthful- 
statement  of  the  results  at  Patterson, 
NJ.  and  proof  that  you  will  find  a  real 
Box  Office  Hit  in 

Edwin  Car  ewe  s 


February  24,  1923 


* 


907 


Way  the  Wind  Wows/ 

FACTS  and  FIGURES 

Published  by  permission  of  Jacob  Fabian 

Associated  First  National  Franchise  holder  and 
operator  of  several  fine  theatres  in  New  Jersey 

On  a  full  week's  tryout  at  the  Garden  Theatre,  Paterson,  N.  J., 
taking  some  pictures  played  recently  as  a  comparison 

Beat  "The  Bond  Boy"  by  428.00 
Beat  "Rags  to  Riches"  by  28.00 

Opposition  —  "IV hen  Knighthood  Was  in  Flower, ' '  at  The  Regent,  one  block  away, 
and  "Quincy  /I dams  Sawyer1'  at  a  nearby  house. 

Mr.  Fabian  states: 

"Usually  on  week  stands  in  this  theatre  business  drops  on  Thursdays  and 
Fridays.  On  'Mighty  Lak  a  Rose'  business  grew  every  day,  Saturday  be- 
ing the  biggest  for  eight  months. 

"We  had  stormy  weather  for  practically  the  entire  week.  We  increased  our 
advertising  by  $175,  spending  it  in  newspapers,  and  on  10,000  dodgers  and 
200  window  cards. 

"Our  patrons  enjoyed  'Mighty  Lak  a  Rose'  better  than  'When  Knighthood 
Was  in  Flower.'  The  music,  composed  of  'Old  Time  Melodies,'  as  per  First 
National  cue  sheet  on  this  picture,  made  a  real  hit.  If  the  weather  had  been 
fine  and  we  had  spent  a  little  more  money  in  advertising  I  think  we  would 
have  broken  all  records  for  the  house." 

J?  symphony  of life  in  the  high  and  low  places' 
by  Curtis  Henton  Directed  byldwin  Carewe 

Sol.  9blito.  Cameraman;  <]ohn  0.  Schuitt,  Qrt  Director-.  VhiLLpMasi,  dsst. Director. 

A  HxAt  national  Picture 


908 


Motion   Picture  News 


%oh'ng  bulletin 


Reports  from  Variety 

Detroit,  Jan.  31.— "  The  Hottentot" 
did  surprisingly  big  business — close  to  a 
record.   The  picture  is  there. 

San  Francisco,  Jan.  31. — Business 
leaped  materially  from  the  opening  per- 
formance and  kept  up  a  good  stride  the 
first  week  at  the  Tivoli.  Built  up  steadily 
and  is  making  good. 

San  Francisco,  Feb.  7. — "  The  Hot- 
tentot "  held  up  well  the  second  week  at 
the  Tivoli.  It  is  the  laugh  hit  of  the  town. 


1 


f77imas~f/.c7nce  * 

An  Earthquake  of  Qasps 
A  Mirth cjuake  of  Laughs.. 


-esents 


starring  DouglasMacLean™.!  Madge  Bellamy- 

^HOTTENTOT 

Directed  bi/  James  W  Home  and  Del  Andrews 
under  the  personal  supervision  of  Thomas  H.  Ince 

distributed  by  Associated  First  National  Pictures  be. 


Motion  Picture  News 


Whoozinit  ? 


THERE'S  the  story  of  the  little  schoolboy  who 
came  home  one  day  and  announced  that  he  had 
mastered  "  gazinta." 
Asked  what   "  gazinta  "   was,   he   replied   "  one 
'gazinta'  two;  two  'gazinta'  four;  four  'gazinta' 
eight,"  etc. 

All  of  which  is  by  way  of  introducing  a  word  which 
has  been  stamped  and  coined  within  this  tjade;  its 
widespread,  daily  use  has  given  it  the  same  glib  twist. 
Nearly  every  salesman  gets  it  rlung  at  him  nearly 
every  day  from  nearly  every  exhibitor. 

And  it  goes  echoing  down  the  channels  of  trade 
defining  the  ambitions  of  production  and  shaping  the 
policies  of  distribution 

It  is  the  word:  "whoozinit?" 

Meaning:  "who's  in  the  picture?" 

We  have  no  desire  here  to  attack  the  star  or  the  star 
system;  and  we  are  not  impractical  enough  to  discount 
the  screen  personality  as  a  drawing  card. 

Ten  years  in  this  business  have  taught  us  the  hold 
of  the  star  on  the  public;  and  a  little  reading  in  the 
public  library  will  indicate  to  anyone  clearly  enough 
that  the  stage  has  had  exactly  the  same  experience 
with  the  star,  reaping  the  system's  advantages  and 
trials  and  tribulations  in  exactly  the  same  way. 

But  the  motion  picture  is  not  merely  the  stage,  for 
one  thing.  And  for  another,  there  are  few,  very  few 
real  stars  in  pictures. 

From  every  angle  we  don't  like  the  word :  "  whooz- 
init? ";  it  is  too  prominent,  by  far,  in  the  motion  pic- 
ture vocabulary;  its  consequences  are  hurting  the  hold 
of  the  picture  upon  the  public — for  the  simple  reason 
that  it  over-emphasizes  the  drawing  power  of  the 
screen  personality  for  one  thing  and  for  another  it  is 
holding  back  the  production  and  distribution  of  many, 
many  pictures  that  may  have  fine  entertainment  value 
regardless  of  who  are  in  them. 

Thus,  in  a  very  large  way,  it  is  holding  back  the 
entire  development  of  the  motion  picture  which 
certainly  was  never  meant  to  be  cramped  to  the  enter- 
tainment point  of  merely  expressing  faces  and 
personalities. 

The  "  whoozinit  "  policy  of  rating  pictures  is  an 
advertising  fault.    Lack  of  advertising  opportunity  or 


ability  upon  the  part  of  the  exhibitor  is  the  real  nigger 
in  the  woodpile. 

Several  years  ago  Barrett  McCormick  began  giv- 
ing the  Indianapolis  newspapers  the  first  real  ad- 
vertising copy  pictures  had  ever  enjoyed,  and  his  ads 
made  a  pronounced  hit  with  leading  exhibitors  all 
over  the  country. 

Go  back  over  the  copy  and  you  will  find  that  he 
didn't  sell  stars  to  the  public.  He  sold  picture  enter- 
tainment. He  screened  his  pictures,  picked  out  of 
each  the  heart  appeal  and  told  the  public  about  it  in 
readable  prose.  And  the  public  came  to  the  Circle 
theatre. 

*  *  * 

"  Whoozinit  "  advertising  lets  the  names  and  faces 
in  the  picture  do  the  work.  Generally  it  relies  onlv 
on  the  poster.    It's  the  easiest-way  kind  of  advertising. 

And  up  to  a  certain  point  it  succeeds,  because  in 
every  locality  there  is  a  percentage  of  the  public  at- 
tracted by  stars'  names.  The  posters  get  them.  But 
there's  never  enough  to  fill  the  seats;  and  there  are 
more  people,  always,  whose  craving  for  entertainment 
is  of  another  character.  McCormick  copy  would 
bring  them  out. 

*  *       *  v 

If  picture  theatre  seats  are  to  be  filled  in  this  coun- 
try the  public  must  be  considered  in  a  broader,  more 
intelligent  way.  The  "whoozinit"  idea  of  picture 
value  isn't  broad  or  deep  enough  by  a  long  shot.  But 
new  and  broader  picture  values  won't  be  forthcoming 
from  production  sources  if  the  exhibitor  keeps  up  the 
hue  and  cry  of  "  whoozinit?  " 

*  #  * 

And,  of  course,  there's  another  big  point. 

The  "  whoozinit  "  type  of  exhibitor  should  never 
complain  about  stars'  salaries.  He's  the  man  who 
makes  them.  Just  so  long  as  he  yells  "  whoozinit  "  at 
the  distributor  just  so  long  are  distributors  going  to 
compete  to  get  just  what  he  asks  for.  And  any  school- 
boy knows  that  a  large  demand  for  a  limited  suppl\ 
of  material  shoots  the  cost  of  it  sky  high. 

*  *  * 

Stars'  salaries  are  important  enough.  But  it's  the 
public  that  we've  got  to  consider  most. 

"Whoozinit?"  isn't  Satisfying  the  big  motion  pic- 
ture public.     .  Wm.  A.  Johnston. 


Vol.  XXVII 


FEBRUARY  24,  IH2.J 


No  8 


910 


Motion  Picture  News 


SWEDEN  is  showing  the 
way  in  using  films  as  a 
medium  of  education  in 
its  public  schools.  The  Superior 
Board  of  Education  has  been 
won  over  to  the  idea  and 
henceforth  Swedish  children 
will  learn  their  geography 
lessons  from  the  screen,  by 
which  they  will  also  be  in- 
formed concerning  the  cus- 
toms, industries,  etc.,  of  the 
principal  countries  of  the 
world.  Physics  can  well  be 
taught  through  slow-motion 
pictures  and,  as  stereographic 

projection  becomes  more  perfect,  solid  geometry  can  be 
taught  in  a  way  not  otherwise  possible.  One  of  the  first 
steps  will  be  to  give  regular  instruction  to  young  teachers 
in  the  proper  care  and  handling  of  projecting  machines,  and 
other  film  apparatus. 

Instruction  by  motion  pictures  in  the  regular  curricula 
of  the  public  schools  under  competent  teachers  is  taken  here 
to  mean  a  safeguarding  of  the  children's  education  and  a 
correction  of  the  misinformation  and  erroneous  impressions 
now  so  often  obtained  from  the  commercial  films  in  the 
public  theatres. 

We  predict  the  day  is  not  far  distant  when  America  will 
adopt  the  films  as  a  medium  of  education.  Geography, 
history,  physics  and  old  John  J.  Geometry  need  pepping  up 
to  keep  the  boys  and  girls  interested  in  these  jazzy  days. 
And  motion  pictures  will  supply  the  pep. 

*  *  * 

HE'S  off  again!  Who?  Arthur  S.  Kane.  All  trains  look 
alike  to  the  Big  Chief  of  Associated  Exhibitors.  He's 
doing  a  Chaplin.  Listen.  Charlie  shuts  his  eyes  in  "  The 
Pilgrim' ' '  and  picks  out  a  Texas  town  on  the  train  bulletin. 
Arthur  S.,  just  back  from  a  business  trip  through  the  corn 
belt  of  "  these  United  States  "  (as  the  political  speakers  have 
it),  hopped  off  a  Pullman  the  other  day,  dashed  into  the 
station,  shut  his  eyes,  and  picked  out  a  time-table  marked 
Florida.  He  leaves  the  17th  for  southern  lands  and  waters — 
to  be  gone  a  month  or  more.  No  business  to  be  transacted. 
Just  a  vacation.   Oh,  yes,  Cuba  and  Bermuda  will  be  included. 

*  #  * 

TfARLJ.  HUDSON  was  tendered  a  farewell  dinner  given  him 
*-*  by  some  friends  last  Tuesday.  He  leaves  for  the  Coast  the 
end  of  the  week  for  what  may  be  an  indefinite  stay  in  connection 

with  First  National  production  plans. 

*  *  * 

THE  NEW  YORK  TRIBUNE  in  its  editorial  page  of 
last  Wednesday  contributes  half  a  column  toward  A 
Thought  for  "  Movie  "  Haters.  It  introduces  the  idea  that 
"  the  army  of  '  movie '  haters  is  not  exactly  militant,  but  its 
hatred  has  a  very  grim  quality.  It  will  concede  nothing  to 
films  except  boredom.  So  it  is  with  some  trepidation  that  we 
rise  to  suggest  a  service  which  the  '  movie '  may  have 
rendered  these  self-same  haters. 

"  That  is  to  compel  the  theatre  to  improve.  There  seems 
to  be  a  general  agreement  that  never  before  has  the  New 
York  stage  reached  so  high  a  level  of  plays  and  productions 
as  this  year.  There  have  been  many  factors  to  aid  in  this 
renaissance,  concededly.  But  what  we  are  suggesting  is  that 
the  '  movie,'  all  unintentionally,  has  been  the  force  that  gave 
the  final  push  to  Broadway  and  made  the  drama  of  ideas 
the  fashion." 

The  Tribune  suggests  "  that  by  presenting  a  certain  kind 
of  emotional  spectacle  exceedingly  well  and  very  cheaply 
the  '  movie  '  has  forced  the  theatre  manager  either  to  lie 
down  and  quit  or  seize  himself  by  the  bootstraps  and  hoist 
his  trade  to  a  new  level  where  the  'movie'  could  not,  try 
as  it  would,  compete.  That  level  is  the  drama  of  ideas.  In 
the  spectacular  field,  in  sentiment  and  slapstick,  the  '  movie  ' 


PICTURES 

AND 

PEOPLE 


is  supreme.  In  melodrama 
it  can  give  the  theatre  a 
close  run.  When  you  come 
to  the  play  of  wit  and  thought 
it  is  left  standing  at  the 
post." 

This  is  hitting  the  nail  right 
on  the  head  and  the  NEWS 
agrees  with  the  Tribune  that 
it  is  a  plain  business  proposi- 
tion. The  theatrical  managers 
have  dared  to  search  for  new 
ideas  because  the  sponsors  of 
the  screen  forced  them  to  show 
their  hands. 

*       *  * 

rpHEY'RE  counting  the  ballots  at  the  Goldwyn  studios 
and  Rodolph  leads  in  the  popular  choice  for  the  title  role 
Ben  Hur."  There  is  no  mention  whether  the  other 
selections  (a  dozen  or  more)  also  ran.  But  here  they  are: 
Warren  Kerrigan,  Bill  Farnum  (Bill  once  played  the  role  on 
the  stage),  Richard  Dix,  Bill  Desmond,  Conway  Tearle,  Gaston 
Glass,  Thomas  Meighan,  Bert  Lytell,  Milton  Sills,  Forrest 
Stanley,  Antonio  Moreno,  Ramon  Navarro,  Bill  Hart  (Bill 
played  Messala,  the  heavy  in  the  original  stage  version). 
Inasmuch  as  the  sons  of  Italy,  Spain,  Argentine,  Mexico, 
France  and  points  south  are  in  their  hey-day  of  popularity, 
it  looks  like  gross  neglect  on  the  part  of  the  fan  public  to 
forget  Ivor  Novello,  Armand  Cortez,  Charles  de  Roche,  and 
Bull  Montana. 

#      #  * 

/>  IVIAN  MOSES  is  leaving  the  17th  for  Los  Angeles — to 
r  join  other  representatives  of  the  Fox  klan  who  traveled 
westward  some  time  ago  to  look  after  btcsiness  interests  on  the 
Coast.  It  is  reported  that  several  new  stars  and  directors  will 
shortly  appear  under  the  Fox  banner. 


m 


THE  metropolis,  this  season,  has  gone  in  for  Shakespeare 
stronger  than  ever  before  in  the  history  of  dramatic  art. 
John  Barrymore  has  broken  Booth's  record  of  "  Hamlet." 
Belasco's  presentation  of  Warfield  as  Shylock  in  "  The 
Merchant  of  Venice "  is  proving  to  be  a  tremendously 
popular  as  well  as  an  artistic  triumph.  And  Jane  Cowl  in 
"  Romeo  and  Juliet "  is  drawing  packed  houses,  the  star 
being  acclaimed  as  one  of  the  greatest  Juliets  of  all  time. 
Critics  have  lauded  these  dramatic  performances  and  some 
of  them  have  to  a  certain  extent  used  them  as  an  example 
of  the  superiority  of  the  stage  over  the  screen.  The  screen 
answers  the  challenge.  Ben  Blumenthal  has  picked  up  the 
gauntlet  for  the  picture  industry  and  will  use  "  Othello " 
as  his  sword.  Naturally  the  reading  will  be  missed,  but  the 
spirit  of  Shakespeare  should  be  manifested  because,  being 
a  German  production,  the  Germans  take  the  Bard  and  his 
immortal  works  seriously. 

Now  John  Barrymore,  David  Warfield  and  Jane  Cowl, 
through  the  limitations  of  the  stage,  are  prevented  from 
reaching  the  big  American  public  which  attends  the  screen. 
But  the  camera  comes  along  and  penetrates  into  the  further- 
most reaches  of  the  country.  "  Othello  "  should  be  capably 
interpreted — what  with  Emil  Jannings  in  the  title  role  and 
Werner  Kraus  (of  "Dr.  Caligari"  fame)  as  Iago.  Desdemona 
is  played  by  lea  Lenkeffy,  an  Hungarian  actress  of  beauty 
and  talent. 

*       *  * 

THE  lobbyists  are  gathering  in  Albany  and  among  them 
is  our  old  friend,  Canon  Chase.  No  mention  is  made  of 
any  "  gum-shoe  "  tactics  being  employed.  The  law-makers 
are  commencing  to  show  their  teeth  and  it  is  rumored  that 
any  lobbyist  with  a  grievance  in  his  system  must  keep  his 
"  shushes  "  to  himself.  Now  what  do  you  suppose  the  good 
Canon  is  in  Albany  for?  Can  it  be  censorship  or  Sunday 
films?  If  you  are  unable  to  tell  a  lobbyist  when  you  see  one, 
we  will  tell  you  he  can  be  distinguished  by  his  footsteps,  He 


February  24,1923 


911 


walks  as  lightly  as  a  cat. 
a  gift,  boys,  it's  a  gift. 


It's 


A  NEW  motion  picture  com- 
pany  has  been  recently 
formed  in  Madras,  India.  The 
authorized  capital  is  4,000,000 
rupees  ( a  rupee  is  equivalent  to 
.324  cents  at  normal  rate  of  -ex- 
cluinge),  of  which  2,000,000  is 
to  be  issued  in  80,000  shares  at 
25  rupees  each.  The  pictures 
produced  will  be  from  various 
Hindu  legends  and  religious 
writings. 


FAMILY  PORTRAITS— 
Recommended  for  those 
so-called  uplifters  who  declare 
that  the  STORK  is  never  al- 
lowed to  come  on  location. 

Mr.  and  Mrs.  Richard  Bar- 
thelmess  (Mary  Hay) — baby 
born  recently ;  Claire  Windsor ; 
Mrs.  Wallace  Reid— child  of  her  own  and  an  adopted 
daughter;  King  and  Florence  Vidor;  Mary  Carr — a  whole 
brood  of  children;  Mr.  and  Mrs.  Buster  Keaton  (Natalie 
Talmadge)  ;  Mr.  and  Mrs.  Harry  Carey ;  Mr.  and  Mrs.  Milton 
Sills;  Mr.  and  Mrs.  Jack  Holt;  Mr.  and  Mrs.  Fred  Niblo 
(Enid  Bennett)  ;  Mr.  and  Mrs.  Will  Rogers  (Will  has  a  flock 
of  'em) ;  Mr.  and  Mrs.  Carter  De  Haven ;  Mr.  and  Mrs.  Bill 
Hart  (Winifred  Westover)  ;  Mr.  and  Mrs.  Bobby  Vernon 
(Vera  Steadman) ;  Mr.  and  Mrs.  Bryant  Washburn ;  Mr. 
and  Mrs.  Tom  Gallery  (ZaSu  Pitts)  ;  Seena  Owen ;  Mr.  and 
Mrs.  Lee  Arms  (Mae  Marsh) ;  Mr.  and  Mrs.  Allen  Holubar 
(Dorothy  Phillips) ;  Mr.  and  Mrs.  Luther  Reed  (Naomi 
Childers) ;  Mr.  and  Mrs.  Harry  Millarde  (June  Caprice)  ; 
Mr.  and  Mrs.  Flo  Ziegfeld  (Billie  Burke)  ;  Mr.  and  Mrs. 
William  Desmond  (Mary  Mclvor)  ;  Mr.  and  Mrs.  Conrad 
Nagel;  Mrs.  Hedda  Hopper;  Jane  Novak;  Laurette  Taylor; 
Lottie  Pickford;  Ethel  Barrymore;  Mr.  and  Mrs.  Jack 
Barrymore;  Alice  Brady;  Mr.  and  Mrs.  James  B.  Regan 
(Alice  Joyce) ;  Douglas  Fairbanks ;  Mr.  and  Mrs.  Jack 
Dillon  (Edith  Hallor)  ;  Gloria  Swanson ;  Mr.  and  Mrs.  Ernest 
Truex;  and  Mr.  and  Mrs.  Earl  Metcalfe.  A  baby  son,  Earl 
Richard  Francis,  was  born  to  the  Metcalfes  on  January  30th. 

*  *  * 

JQ*RANCES  MARION,  a  young  woman  who  seems  to  be 
getting  on  in  the  world  (idle  chatter  has  it  that  she's  the 
highest  paid  scenario  writer  in  the  business)  arrived  in  New 
York  last  Monday  from  Los  Angeles  to  talk  over  the  script  of 
"  The  Love  Piker,"  by  Frank  R.  Adams,  and  in  which  Anita 
Stewart  makes  her  debut  as  a  Cosmopolitan  player. 

*  #  # 

GENE  SARAZEN,  national  open  golf  champion,  is 
going  to  make  a  series  of  one-reelers  for  Warner 
Brothers.  The  pictures  will  combine  comedy  and  golf 
instructions.  We  will  hazard  a  country  club  with  John  D. 
Rockefeller  in  the  club-house  against  a  four-piece  golf  suit 
that  the  line  which  forms  to  the  right  will  include  Bill- 
Atkinson,  Arthur  S.  Kane,  Jack  Meador,  Joe  Dannenberg, 
Jack  Alicoate,  Elmer  Pearson,  William  A.  Johnston,  E. 
Kendall  Gillett,  E.  W.  Hammons,  Bobby  North,  Harry 
Warner,  Abe  Warner,  Felix  Feist,  Oscar  Price,  John  Flinn 
and  W.  O'Hagan  Hurst. 

*  *  * 

THE  final  romantic  fade-out  was  given  Harold  Lloyd  and 
Mildred  Davis  last  Saturday  afternoon.  The  star  of 
"  Grandma's  Boy  "  and  "  Dr.  Jack,"  and  his  charming 
feminine  lead,  who  has  been  lending  love  interest  to  his 
pictures  the  past  few  seasons,  decided  to  play  their  romance 
in  earnest.  And  so  they  were  married.  Harold's  newest 
picture,  ' '  Safety  Last, ' '  wins  the  National  Board  of  Review 's 


Index  to  Departments 

Editorial    909 

Pictures  and  People   910-911 

General  News  and  Special  Features   912-926 

Chicago  and  Mid-West    927 

Comedies,  Short-Subjects  and  Serials  949-951 

Construction  and  Equipment   959-980 

Exhibitors'  Service  Bureau   934-939 

Feature  Release  Chart   981-984 

Pre-Release  Reviews  of  Features   940-942 

Production-Distribution  Activities   952-958 

Regional  News  from  Correspondents   944-948 

Reviews  of  Latest  Short-Subjects    943 

Studio  Notes  and  Player  Brevities    933 

What  the  Big  Houses  Say    932 

With  the  First-Run  Houses   928-931 


latest  asterisk, 
all  around. 


Congratulations 


pany  and  Jackie  Coogan. 


DD  BIORNSTAD  of  Stock- 
holm, Sweden,  is  in  New- 
York  for  the  purpose  of  buying: 
up  the  best  American  produc- 
tions to  distribute  in  Scan- 
dinavia. Mr.  Biornstad,  per- 
sonally, oivns  one  of  the  leading: 
first  run  theatres  in  Stockholm^ 
where  he  is  enabled  to  give  ex- 
tended runs  to  the  better  class 
of  productions. 

#       #  # 

"D  ILL  ATKINSON  of  Metro, 
who  has  been  vacationing 
at  Southern  Pines  playing  49 
holes  of  golf  a  day  (that's- 
stepping  over  the  turf),  has  re- 
turned to  New  York  and  may 
be  found  at  his  big  mahogany 
desk  when  not  in  conference 
with  the  executives  of  his  com- 


O  rS-  s  to  dle  to  be  appreciated  in  some  communities. 
yr.  This  rule  has  been  adopted  in  all  countries  and  climes 
since  the  dawn  of  civilization.  And  Hamilton,  Ohio,  is  the 
latest  town  to  pay  tribute  to  the  dead.  For  nearly  two  years, 
according  to  Fred  S.  Meyer,  the  managing  director  of  the 
Palace,  Wally  Reid  failed  to  get  over.  Every  picture  which 
the  late  lamented  star  made  for  Paramount  was  played  and 
the  reception  for  each  was  only  ordinary. 

Just  after  his  death,  the  Palace  ran  a  three  column  ten 
inch  ad  in  each  of  Hamilton's  two  dailies— a  column  with  a 
half-inch  black  border.  The  result  was  the  biggest  day  in 
over  two  years,  the  house  breaking  all  but  two  existing" 
records,  both  as  to  reecipts  and  attendance.  And  this  despite 
the  fact  that  the  paper  and  a  few  slides  on  the  screen  were 
the  only  efforts  put  forth. 

This  may  be  appreciation  or  morbid  curiosity — probably 
a  combination  of  both.  The  tragic  culmination  of  Reid's 
career  just  when  he  was  at  the  peak  is  certain  tonic  for  the 
morbid  mind.  But  after  the  first  few  shots  the  morbidly 
curious  would  stay  to  appreciate  what  a  loss  the  star  is  to 
picturedom— for  certainly  no  one  else  on  the  screen  typified 
so  well  the  American  youth,  the  American  manner,  the 
American  spirit  as  Wallace  Reid. 

"  3°m  Days  "  was  far  from  being  his  best  picture — the 
"  still  "  we  prefer  to  carry  in  our  memory  is  when  he  sat  in  a 
jaunty  racing  car  and  stepped  on  the  gas  in  "  Excuse  Mv 
Dust." 

#  #  # 

AL  LICHTMAN  was  tendered  a  surprise  dinner  in  the 
Crystal  Room  of  the  Ritz-Carlton,  New  York,  Thursday 
night  of  this  week,  on  the  eve  of  his  departure  for  Europe. 
About  one  hundred  of  his  friends  attended. 

#  #  * 

'T'  HEY'VE  tried  them  out  on  the  melodeon,  they've  tried 
**  them  out  on  the  screen.  And  they  bring  you  back  to  Yes- 
terday when  Yesterday  was  but  a  dream.  Introducing  "  Just 
a  Song  at  Twilight."  "  After  the  Ball,"  "  Mv  Old  Kentucky 
Home,"  "  On  the  Banks  of  the  Wabash,"  "  The  Old  Oaken 
Bucket,"  "  Where  Is  My  Wandering  Boy  Tonight?  "  "  School 
Days,"  and  "  Kathleen  Mavourneen." 

#  *  * 

Y'HE  MORNING  TELEGRAPH  announces  the  addition  of 
Alfred  J.  McCosker  to  the  staff  of  its  Motion  Picture 
Department.  Mr.  McCosker  is  well  and  favorably  known  in 
the  industry  and  is  an  experienced  newspaper  man.  He  was 
for  years  with  the  Hearst  neicspapers  and  later  ivas  associated 
with  Exhibitors  Trade  Review  where  he  did  advertising- 
promotion  work  and  was  its  Independent  Editor. 


912 

M.  P.  T.  O.  Michigan  Lifts  Boycott 

Ban  Is  Raised  On  United  Artists  Re- 
leases After  Conferences  of  Officials 


THE  boycott  voted  two  months  ago  by 
the  Motion  Picture  Theatre  Owners  of 
Michigan  against  all  United  Artists 
releases  will  be  lifted  on  February  15.  Word 
to  this  effect  was  received  this  morning  in  the 
office  of  the  United  Artists,  D.  W.  Griffith, 
Inc.,  and  the  Distinctive  Pictures  Corpora- 
tion. Raising  of  the  ban  was  decided  on  by 
the  directors  of  the  Michigan  state  organiza- 
tion, following  conferences  in  New  York, 
which  were  brought  about  through  the  initia- 
tive of  Arthur  S.  Friend,  president  of  Dis- 
tinctive Pictures  Corporation. 

The  Michigan  boycott  was  put  into  effect 
as  the  result  of  an  incident  involving  the  prin- 
ciple of  non-theatrical  bookings  prior  to  ex- 
hibitor bookings.  A  Masonic  order  obtained 
"  Robin  Hood  "  prior  to  any  of  the  Michigan 
first-run  houses  and  immediately  the  Motion 
Picture  Theatre  Owners  of  Michigan,  Inc., 
took  action. 

This  action  affected  the  productions  of  Dis- 
tinctive Pictures  Corporation — "  Disraeli," 
"  The  Ruling  Passion  "  and  "  The  Man  Who 
Played  God " — and  the  Griffith  pictures  dis- 
tributed by  United  Artists.  Mr.  Friend  sent  a 
special  representative,  Homer  K.  Gordon,  to 
Michigan  for  conferences  with  W.  S.  Mc- 
Claren,  of  Jackson,  president,  and  H.  M. 
Richey,  of  Detroit,  general  manager  of  the 
Michigan  organization.  Then  Mr.  Friend  in- 
vited the  two  executives  to  New  York  for  spe- 
cial conferences  and,  subsequently,  Sidney 
Cohen  brought  about  a  meeting  between  them 
and  Hiram  Abrams,  president  of  the  United 
Artists  Corporation.  They  also  conferred 
here  with  Albert  L.  Grey,  vice-president  of  the 
Griffith  corporation. 

The  New  York  conferences  resulted  in  the 
obtaining  by  the  Michigan  men  of  written 


endorsement  of  the  non-theatrical  booking 
principle,  for  which  they  were  contending. 

The  meeting  of  the  board  of  directors  of 
the  Michigan  owners  was  held  on  February  6. 
At  this  session  Mr.  MeClaren  made  it  clear  to 
the  exhibitors  that  great  credit  for  the  negotia- 
tions which  ended  the  boycott  was  due  to  Mr. 
Friend,  of  Distinctive. 


Canadian  Officials  Meet 
in  Film  Discussion 

At  a  convention  of  Federal  and  Provincial 
Government  officials,  technical  men  of  the 
moving  picture  industry  and  other  interested 
people  held  in  Ottawa  February  9,  it  was 
brought  out  that  not  one  life  had  been  lost 
in  a  Canadian  theatre  through  the  explosion 
of  a  nitro-cellulose  film. 

Statistics  offered  showed  that  there  were 
900  moving  picture  theatres  in  Canada  having 
a  total  investment  of  $30,000,000.  There  were 
thirty  film  exchanges  in  the  Dominion  having 
an  investment  of  $750,000.  A  flood  of  figures 
regarding  the  immensity  of  the  industry  in 
the  United  States  was  also  presented. 


Mystery  Action  Is  Filed 
Against  Zukor 

Considerable  mystery  surrounds  an  action 
for  $25,000  damages  brought  during  the  week 
in  the  Superior  Court  by  Hiram  Abrams 
against  Adolph  Zukor.  The  usual  complaint 
was  lacking,  only  the  summons  being  filed. 

Parties  involved  in  the  action,  as  well  as 
their  attorneys,  refused  to  comment  on  the 
action.    Zukor  is  now  en  route  to  Europe. 


Motion  Picture'  News 

Bill  to  Regulate  Picture 
Mach  ine  Booths 

First  proposed  legislation  offered  in  the 
new  session  of  the  Pennsylvania  Legislature, 
in  Harrisburg,  which  would  have  a  distinct  re- 
lation to  the  motion  picture  industry  if  en- 
acted into  law,  has  made  its  appearance. 

Senator  Frederick  W.  Culbertson,  of  Mif- 
flin County,  has  introduced  in  the  Upper 
Branch,  a  proposed  amendment  to  the  law 
regulating  the  use  of  motion  picture  ma- 
chine booths,  which  would  require  license  fees 
of  ten  dollars  for  all  operators  for  the  first 
year  and  fees  of  two  dollars  for  each  an- 
nual renewal. 

It  would  also  give  inspectors  of  the  In-  • 
dustrial  Board  of  the  State  Department  of 
Labor  and  Industry  authority  to  order  dis- 
continued the  use  of  booths  or  enclosures 
found  not  to  comply  in  all  respects  with  the 
specifications  and  rules  governing  the  use  of 
such  booths,  if  corrections  of  alleged  viola- 
tions of  the  code  are  not  made  within  a  period 
of  ten  days'  notice. 

The  proposed  amendment  also  would  give 
persons  believing  the  provisions  of  the  exist- 
ing law  governing  the  use  of  booths,  to  be 
unjust  or  unnecessarily  burdensome  in  spe- 
cific cases,  the  right  to  appeal  to  the  Indus- 
trial Board  for  relief.  The  bill  was  referred 
to  the  Judiciary  General  Committee  of  the 
Senate. 

Another  measure,  introduced  in  the  House 
by  Assemblyman  Edward  W.  Patton,  of 
Philadelphia,  provides  an  annual  license  tax 
of  five  cents  per  square  foot  of  surface  for 
all  billboard  used  for  advertising  purposes. 
This  "bill  was  referred  to  the  Judiciary  Spe- 
cial Committee  of  the  House. 


Radical  Measures  Before 
Kansas  Legislature 

Two  of  the  most  radical  measures  presented 
in  Kansas  in  many  years  were  introduced  last 
week  at  the  legislative  session  in  Topeka.  One, 
introduced  by  C.  E.  Snyder  of  Atchison,  pro- 
vides that  no  minor  under  the  age  of  eighteen 
shall  be  allowed  to  attend  an  entertainment 
without  the  written  consent  of  parents  or  be- 
ing accompanied  by  parents. 

The  measure  provides  that  both  the  parent 
and  manager  of  the  entertainment  failing  to 
comply  with  the  law  would  be  guilty  of  a  mis- 
demeanor and  upon  conviction  would  be  pun- 
ished by  a  fine  of  not  less  than  $50  nor  more 
than  $500  or  by  confinement  in  the  county  jail 
for  thirty  days  or  both  fine  and  imprisonment. 

The  second  measure,  also  introduced  by 
Snyder  jjrovides  that  any  entertainment  at 
which  an  admission  fee"  is  charged  or  where 
the  entertainers  are  paid,  be  prohibited  on 
Sunday.  This  also  would  be  punishable  by 
fine  or  imprisonment  or  both. 


Two  Directors  Elected  on 
F.P.-Lasky  Board 

Ralph  A.  Kohn  and  Harold  B.  Franklin 
have  been  elected  to  the  board  of  directors  of 
Famous  Players-Lasky  Corporation.  Mr. 
Kohn  was  elected  at  the  meeting  January  31  to 
fill  a  vacancy  and  Mr.  Franklin  was  elected 
Tuesday  to  fill  the  unexpired  term  of  Arthur 
S.  Friend,  resigned.  The  terms  of  both  Mr. 
Franklin  and' Mr.  Kohn  expire  at  the  annual 
meeting  of  the  company  in  March. 

At  Tuesday's  meeting  of  the  board  the 
regular  quarterly  dividend  of  $2  a  share  on 
the  common  stock  was  declared  payable  April 
2  to  stockholders  of  record  March  15. 


Jos.  Schenck  Buys  Controlling  Interest  in  United 
Studios;  Deal  Involves  $2,500,000 

JOSEPH  M.  SCHENCK  has  bought  a  controlling  interest  in  the  United  Studios. 
The  consummation  of  this  new  deal  follows  closely  upon  his  purchase  of  an 
equal  interest  in  the  West  Coast  Theatres  with  Sol  .Lesser,  A.  L.  Gore,  Michael 
Gore,  and  Adolph  Remish. 

The  amount  of  the  deal  which  places  practically  all  of  the  stock  in  the  hands 
of  Mr.  Schenck  and  M.  C.  Levee  was  stated  to  be  $2,500,000,  of  which  Mr.  Schenck's 
personal  expenditure  is  said  to  have  been  in  excess  of  $1,500,000. 

The  deal  was  consummated  through  the  efforts  of  Lou  Anger,  Mr.  Schenck's 
general  manager.  Mr.  Levee  will  continue  as  president  of  United  Studios  and  Mr. 
Schenck  becomes  chairman  of  the  board  of  directors. 

The  appointment  of  the  following  executives  to  work  under  them  has  been  an- 
nounced: Stephen  Goosson,  supervising  art  director;  Walter  Strohm,  head  elec- 
trician; Walter  Israel,  head  of  the  costume  department,  and  Thomas  Little,  head 
of  the  property  department,  Jack  Okey,  technical  director  and  Fred  Pelton, 
studio  manager. 

Mr.  Schenck's  need  for  larger  studio  facilities  in  view  of  his  present  production 
activities  and  more  extensive  plans  under  contemplation  was  responsible  for  the 
deal,  it  is  stated.  Mr.  Schenck's  production  headquarters  will  be  hereafter  located 
at  the  United  Studios. 

The  present  complement  at  the  United  Studios  consists  of  500  employees,  put 
Mr.  Schenck's  first  statement  incorporated  the  announcement  that  this  number 
would  be  increased  shortly  and  that  $350,000  will  be  spent  in  improvements  to  in- 
clude the  erection  of  a  new  administration  building,  cottages  to  serve  as  dressing 
rooms  and  the  heating  of  all  stages  and  paving  of  all  streets  within  the  studios. 

At  the  present  time  Mr.  Schenck's  production  interests  consist  of  Norma  and 
Constance  Talmadge  whose  pictures  are  being  released  through  First  National 
and  Buster  Keaton  whose  short  comedies  have  been  released  through  First  Na- 
tional for  the  past  year  and  who  has  just  signed  a  contract  with  Metro.  Mr.  Levee, 
for  his  part,  is  producer  for  the  Maurice  Tourneur  and  Allan  Holubar  pictures, 
while  it  is  planned  to  continue  to  make  the  United  Studios  the  headquarters  for 
independent  companies  because  of  the  facilities  it  offers. 


February  24,  1  q  :j  $ 


913 


aiiiiiiiiiiin 

I    Pitfalls  in  Historical  Drama  Claimed  j 

By  Jerome  Lachenbruch  1 

m  m 

lonillllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllll   IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM  Illilllllllli 


SINCE  1918,  the  year  in  which  "  Passion  " 
made  its  sensational  appearance  in  Ger- 
many, the  world  has  been  fed  with  his- 
torical films  almost  to  the  point  of  repletion. 
I  say  "  almost,"  because  there  is  still  room 
for  a  good  costume  picture  in  Germany  or 
anywhere  else  on  the  globe.  But  it  must  meet 
certain  conditions;  and  they  are  to  be  found 
in  the  laws  of  logic  and  in  the  author's  story 
telling  ability.  Herein  lies  the  comparative 
commercial  failure,  and  to  my  mind,  the  artis- 
tic failure,  of  the  German  historical  film. 
Many  producers  and  some  critics,  perhaps, 
will  take  exception  to  this  statement,  but  no 
picture  has  artistic  value  as  a  photoplay  that 
is  good  only  in  spots.  That  is  all  that  can  be 
said  of  nearly  every  European,  as  well  as 
American,  historical  photoplay. 

Recently  news  from  America  has  filtered 
into  Berlin  that  Mary  Pickford  is  about  to 
make  a  feminine  rival  to  the  brisk  "  Three 
Musketeers,''  and  that  Goldwyn  has  already 
begun  work  on  a  gigantic  version  of  "  Ben- 
Hur."  My  purpose  in  writing  about  the  his- 
torical film  in  Germany  is  to  warn  American 
producers  who  may  be  about  to  embark  upon 
the  production  of  elaborate  costume  pictures, 
of  the  pitfalls  that  lurk  in  the  path  of  such 
undertakings,  and  to  testify  both  for  and 
against  this  type  of  picture. 

The  fact  that  producers  are  seizing  upon 
colorful  romantic  episodes  in  history  and 
fantasy  in  their  forthcoming  productions  is 
definite  proof  of  their  Tightness  in  sensing 
the  desires  of  the  public.  After  every  great 
upheaval  in  history  such  as  the  past  war,  when 
the  thoughts  and  the  customs  of  peoples  have 
undergone  a  change  in  four  years  that  in 
peace  times  would  occupy  a  time  space  of 
fifty  years,  the  entertainment  demanded  by 
the  people  has  always  been  of  a  romantic 
nature.  The  American  stage  today  is  turning 
more  and  more  to  productions  of  fantasy  and 
romance;  and  so  I  believe  motion  picture  ex- 
hibitors will  do  well  to  overcome  their  preju- 
dice against  the  historical  film  merely  because 
the  actors  wear  costumes  of  other  days,  and 
accept  it  as  the  film  of  the  next  few  years. 

America  has  made  many  historical  and  so- 
called  historical  films,  among  the  first  of  which 
was  "  The  Birth  of  a  Nation."  Both  producers 
and  exhibitors  should  remember  that  not  his- 
tory, but  the  dramatic  episodes  and  their  rise 
to  climactic  pinnacles  were  the  factors  that 
made  this  picture  the  world-wide  success  it 
proved  to  be.  Those  exhibitors  who  have 
fought  shy  of  all  pictures  that  showed  a  gown 
of  less  recent  date  than  the  coming  season, 
will  have  to  change  their  views;  for  America 
will  produce  a  few  excellent  historical  films, 
and  the  demand  for  them  will  forthwith  be 
created.  This  period  in  the  history  of  the 
American  film  has  not  yet  arrived  with  both 
feet,  though  several  attempts  have  been  made 
within  the  past  few  years  to  introduce  the 
nistorical  film  as  a  standard  feature. 

The  demand  for  costume  pictures  in  Ger- 
many is  not  so  intense  as  it  was  last  year,  but 
the  producing  conditions  are  so  chaotic  that 
the  money  needed  for  large  production  is  diffi- 
cult to  obtain.  Today,  producers  would  still  go 
on  making  historical  pictures  were  the  cost 
I  not  prohibitive;  but  they  are  being  forced  by 
necessity  to  keep  turning  over  their  capital. 
I  They  cannot  tie  up  a  huge  amount  of  money 
I  in  a  production  that  takes  six  months  to  com- 


THIS  is  the  fifth  of  a  series  of  ar- 
ticles by  Jerome  Lachenbruch  for 
Motion  Picture  News  on  conditions 
as  he  finds  them  in  Europe.  It  will  be 
found  both  instructive  and  entertaining. 
Mr.  Lachenbruch  is  qualified  to  write 
authoritatively  on  any  subject  in  connec- 
tion with  the  industry  because  of  his 
long  identification  with  pictures.  He  was 
formerly  connected  with  the  home  office 
publicity  staff  of  Goldwyn  Pictures  Cor- 
poration. 

In  the  present  article  the  author  points 
out  the  lessons  learned  from  the  pro- 
duction of  the  German  Historical  film. 
It  will  be  to  the  advantage  of  producers, 
distributors  and  exhibitors  to  read  what 
he  has  written. 


plete.  Rather  are  they  now  seeking  to  do 
stories  that  can  be  finished  with  as  little  ex- 
pense as  possible  and  in  the  shortest  possible 
time. 

The  present  unstable  condition  of  Europe, 
and  our  interest  in  the  unfolding  of  the 
various  forces  at  work  on  the  Continent,  has 
brought  the  old  world  close  to  us  in  point  of 
spectatorial  interest,  and  we  are  curious  to 
know  something  about  these  strange  peoples 
who  live  close  to  one  another,  speak  different 
languages,  and  have  always  been  ready  to 
carry  on  a  little  war.  The  national  history 
of  European  nations  may  be  used  for  Amer- 
ican stories,  but  I  doubt  whether  such 
American-made  productions  could  have  a  large 
success  outside  of  America.  In  the  first  place, 
scenic  and  acting  details  are  likely  to  be  in- 
accurate and,  to  an  European,  laughable. 
Secondly,  it  is  scarcely  possible  for  American 
actors  to  recreate  Continental  psychology  on 
the  screen.  But  though  we  may  fail  for  these 
reasons,  the  Germans  failed  because  they  were 
not  true  to  the  ideals  they  started  with. 

Let  us  go  back  a  few  years.  "  Passion," 
"  Deception  "  were  both  artistic  and  financial 
successes.  "  The  Loves  of  Pharoah,"  a  gentle 
flivver.  What  was  the  reason?  All  were 
made  by  Ernest  Lubitsch,  all  productions 
were  the  result  of  infinite  care  and  minute 
attention  to  detail.  The  formula,  or  rather 
the  principles,  upon  which  these  pictures  were 
made,  was  announced  by  Paul  Davidson,  the 
man  who  gave  Lubitsch  his  first  chance  at 
directing  and  who  was  later  associated  with 
him  in  the  European  Film  Alliance,  the  Ger- 
man branch  of  Famous  Players-Lasky.  He 
said : 

"  Every  picture,  whether  historical  or  other- 
wise, must  be  told  with  so  much  dramatic 
power  that  the  actors  become  modern  people 
who  speak  to  us  directly  across  the  gap  of 
time,  of  social  custom,  or  of  class  interests." 

This  principle  was  fresh  in  the  minds  of 
the  people  who  had  a  hand  in  the  production 
of  "  Passion " ;  it  began  to  fade  a  little  in 
"  Deception  " ;  and  in  "  The  Loves  of  Pha- 
raoh "  it  was  but  the  shadow  of  itself  that 
one  caught  here  and  there.  After  these  three 
Lubitsch  productions,  a  host  of  other  German 
producers  began  turning  out  films  that  cost 
dizzy  millions  of  marks.  Of  course,  these  pro- 
ducers looked  to  America  to  buy  their  prod- 
ucts. As  several  agents  have  told  me  about 
their  marvelous  u  sure  fire "  films,  a  sample 
sales  talk  will  give  American  exhibitors  and 
producers  an  inkling  as  to  why  these  foreign 


pictures  are  largely  waste  celluloid  so  far  as 
the  American  market  is  concerned,  and  why 
they  are  poor  pictures  as  pictures. 

According  to  these  salesmen,  a  picture  is 
great  because  it  has  "  seven  stupendous  battle 
scenes,  ten  thousand  soldiers,  six  famous 
actors,  twenty  reels  of  film,  a  wonderful  clown 
for  comedy  relief,  beautiful  exteriors,  several 
light  peasant  scenes  to  liven  up  the  story,  and 
a  nice  little  love  story  with  a  beautiful  girl 
as  the  heroine."  The  actual  film  usually  has 
the  announced  number  of  battle  scenes — taken 
with  decrepit  men — and  the  clown  and  the  rest 
of  the  advertising  details.  But  the  story  is 
more  often  entirely  lost  than  occasionally  pres- 
ent. Moreover,  it  stops  and  starts  in  several 
different  places.  I  pointed  this  out  several 
months  ago  as  a  vital  defect  in  German  pic- 
tures in  general.  Since  then  there  have  been 
some  photoplays  that  showed  better  conti- 
nuity work  and  more  logic  in  story  telling. 
Nevertheless,  the  failure  of  the  German  his- 
torical film  as  an  artistic  venture,  can  be 
ascribed  to  nothing  else  but  a  passion  for 
grandeur  for  its  own  sake,  and  the  inability 
to  see  that  nobody  cares  a-  rap  about  the  glad 
rags  of  other  days  unless  they  are  draped 
about  persons  who  lived  and  loved  and  fought 
with  the  same  passions  that  we  do  today.  In 
other  words,  these  pictures,  with  all  their 
decorativeness,  weren't  photoplays.  The  play 
was  lacking,  and  they  became  a  series  of  more 
or  less  connected  scenes. 

The  warning  to  American  producers  and 
exhibitors  is  plain.  If  the  story  is  powerful, 
for  the  love  of  heaven  and  earth  and  the  bank 
account,  don't  smother  it  with  battles,  unnec- 
essary or  stupidly  injected  "  comedy  relief  " ; 
don't  let  the  actors  who  carry  the  interest  of 
the  story  hunt  up  a  new  bootlegger  while  a 
few  thousand  feet  of  film  are  used  up  to  show 
an  unimportant  character  strolling  about  a 
pretty  garden,  merely  because  the  garden  is 
a  good  "  shot."  A  six  reel  film  can't  stand 
all  the  extraneous  matter  that  the  German 
historical  photoplays  filled  them  with.  There 
■was  so  much  scenery  and  scenic  effect  that 
there  was  no  room  left  for  the  story.  After 
all,  the  twenty  reels  taken  had  to  be  cut  to 
six;  and  if  the  story  had  to  be  cut  out,  why 
it  was  simply  cut  out. 

Interest  in  the  settings  should  be  intense, 
but  of  secondary  importance.  Here  in  Ger- 
many it  began  that  way.  Certainly,  every 
effort  was  made  to  keep  an  historical  story 
true  to  the  period  in  which  it  acted  itself  out. 
But  after  a  while  that  interest,  purely  a 
pictorial  one,  overshadowed  the  dramatic  ele- 
ment to  such  an  extent  that  no  picture  shown 
in  the  last  six  months  has  approached  the 
first  big  success,  "  Passion." 

Besides  the  so-called  historical  film,  which 
is  always  a  romantic  version  of  history,  often 
with  no  attempt  at  truthful  representation, 
America  will  be  won  over  to  the  fantastic 
film;  that  is,  a  comedy  idea  told  in  fantasy. 
In  this  type  of  photoplay,  I  know  of  none 
so  beautiful  and  so  powerfully  made  as 
"  Der  Mude  Tot,"  a  production  that  will  be 
released  or  perhaps  has  already  been  released 
under  the  title  of  "  Destiny."  Motion  pictures 
of  this  type,  which  are  purely  imaginative, 
and  in  Germany  always  of  a  serious  nature, 
are  needed  in  America  today,  if  only  for  the 
(Continued  on  page  916) 


914 


Motion   Picture  News 


The  opinion  of  citizens  in  neighboring  states 
who  like  to  make  week-end  trips  to  the  city, 
apparently  is  being  felt  by  members  who  op- 
pose local  improvements  here. 


Blue  Law  Petitions  Meet  Opposition 

Proposed  Sunday  Regulations  Pro- 
tested in  Resolutions  by  Congressmen 

DURING  the  last  week  many  members  of 
Congress  introduced  resolutions,  peti- 
tions and  memorials  against  the  pend- 
ing Sunday  regulations,  sought  by  resolutions 
of  the  House  and  Senate,  now  in  the  hands 
of  the  respective  Committee  on  The  District 
of  Columbia  and  the  Judiciary  Committees. 

Senator  Willis  of  Ohio  introduced  a  com- 
munication from  "  sundry  citizens  of  Cincin- 
nati. 0.,  protesting  against  the  various  forms 
of  Sunday  closing  for  the  District,  now  pend- 
ing, including  the  Myers  bill,  which  would  ab- 
solutely close  things  from  delicatessens  to  the- 
atres and  similarly  make  such  opening  sub- 
ject to  fines  and  other  penalties.''  The  Zihlman 
bill  to  close  on  the  Sabbath,  but  to  allow  a 
limited  latitude  in  certain  lines,  provided  that 
one  day  in  seven  was  allowed  each  employe 
for  recreation,  etc.,  introduced  as  a  labor  meas- 
ure, as  well  as  a  local  regulatory  act.  The 
Zihlman  bill,  H.  R.  4388  was  introduced  in 
the  first  session  of  the  now  closing  Congress, 
on  April  19th,  1921,  and  is  still  pending  in 
the  District  Committee  of  the  House.  Sena- 
tor McKellar  of  Tennessee  introduced  pro- 
tests from  citizens  of  Memphis,  against  the 
Sunday  legislation  of  this  type,  particularly 
referring  to  the  sinister  attempt  at  Sunday 
closing  of  the  movies  and  other  theatres  in 
the  National  Capital.    Mr.  Byrnes,  a  repre- 
sentative from  Tennessee,  introduced  a  similar 
protest  from  his  constituents  in  the  city  of 
Nashville.    Even  Mr.  Zihlman  of  Cumberland, 
Maryland,  author  of  the  protested  4388,  read  a 
petition  from  his  own  constituents  at  Cum- 
berland, in  protest  against  his  bill  and  similar 
bills  shutting  down  commercial  enterprises  on 
Sunday.    The  Myers  bill,  however,  does  not 
require  the  suspension  of  ball  games,  athletic 
events  or  other  amateur  sports  on  Sunday, 
but  does  prohibit  commercial  enterprises  of 
that  character.    In  effect,  even  the  American 
Legion  would  be  prohibited  from  giving  a 
benefit  athletic  meet  on  a  Sunday  afternoon 
in  summer,  if  an  admission  were  charged,  or 
prizes  awarded.    If  no  charges  were  made, 
such  proposed  legislation  would  not  interfere. 


Literary  Lights  Invited  to 
Attend  Banff  Carnival 

Invitations  have  been  extended  to  literary 
celebrities  all  over  the  country  to  attend  the 
winter  carnival  at  Banff  from  the  week  of 
February  24th  to  March  5th.  The  writers 
have  been  asked  to  make  the  trip  as  the  guests 
of  the  Canadian  Pacific  railroad  and  to  at- 
tend the  carnival  as  the  guests  of  the  Banff 
Carnival  Committee.  Laurence  Trimble, 
director  of  "  Strongheart "  productions,  has 
been  assigned  to  an  important  post  in  connec- 
tion with  the  winter  sports  carnival.  Trimble 
has  posted  $5,000  for  a  hundred-mile  dog 
classic  to  be  conducted  on  the  five-mile  course 
on  Lake  Winnwanka,  March  3rd.  Trimble's 
kennel  of  seventy  huskies  has  been  entered 
for  the  dog  races. 

The  literary  lights  in  the  list  of  invited 
guests  include:  Hal  G.  Evarts,  famous  writer 
of  dog  stories;  Bozeman  Bulger,  nation-wide 
known  sports  writer:  Hugh  Fullerton,  sport- 
ing editor  of  the  New  York  Evening  Mail: 
Heywood  Broun,  feature  writer  and  columnist 
of  the  New  York  "World;  Jack  Lait,  Talbot 
Mundy,  Jesse  Butcher  of  the  New  York 
Times;  Damon  Runyon,  Roy  Miller,  Albert 
Payson  Terhune,  Joseph  Jefferson  O'Neill, 
the  sporting  editor  of  the  New  York  Morning 
Telegraph  and  the  editor  of  Outing  Maga- 
zine and  the  editor  of   Field  and  Stream. 


Late  News  Notes  from  the 
West  Coast  by  Wire 

HOMER  C.  BOUSHEY  arrived  on 
the  coast  on  Thursday  and  as- 
sumed a  position  as  director  of  pro- 
duction at  Universal  City.  He  was  for- 
merly with  Essanay. 

Charles  Marowich,  representing  Mar- 
cus Loew,  is  at  the  West  Coast  Metro 
studios. 

M.  C.  Levee  has  gone  to  New  York  to 
complete  contracts  with  Associated  First 
National  for  future  Maurice  Tourneur 
productions.  Charles  Maigne  is  now  writ- 
ing the  continuity  for  "  The  Brass  Bottle  " 
from  a  novel  by  F.  Anstey,  which  will 
be  Tourneur's  next. 

Walter  Hagen,  champion  golf  player, 
has  been  signed  by  Mowat  Productions 
for  "  The  Man  Who  Cheated,"  a  six-reel 
feature  to  be  directed  by  Clarence 
Bricker.  Miss  Dupont  will  play  opposite. 

With  the  co-operation  of  local  and  fed- 
eral officials,  Ince  and  C.  Gardner  Sulli- 
van are  preparing  the  story  for  the  anti- 
dope  film  to  star  Dorothy  Davenport 
Reid. 

Snub  Pollard,  Hal  Roach  comedian, 
leaves  February  20th  for  Australia  on  a 
six  months'  vacation. 


Consul  Urges  Beban  In- 
clude Italy  in  Tour 

The  Italian  Consul-General  has  urged 
George  Beban  to  include  Italy  in  the  actor's 
forthcoming  foreign  tour,  and  added  that  he 
would  call  Beban's  performance  and  his  past 
work  to  the  attention  of  the  King  of  Italy, 
with  a  recommendation  that  the  actor  be  given 
a  decoration.  He  guaranteed  a  very  cordial 
reception  in  Italy  and  exacted  the  promise 
that  Beban  seriously  consider  .visiting  that 
country. 

This  happened  at  the  new  Fugazi  theatre 
at  MaeDougall  and  Third  streets,  New  York, 
in  the  heart  of  the  Italian  quarter,  where 
George  Beban  has  just  concluded  a  two  weeks' 
engagement  in  "The  Sign  of  the  Rose"  in 
person  and  on  the  screen. 


M.P.T.O.  Drive  Brings 
Money,  Members 

Defying  the  severest  weather  in  three  years 
soven  groups  of  exhibitors,  all  members  of 
t lie  Motion  Picture  Theatre  Owners  of  Eastern 
Pennsylvania.  Southern  New  Jersey  and  Dela- 
ware, conducted  an  intensive  two-day  drive 
on  February  6  and  7  for  dues  and  members. 

At  q  meeting  of  these  committees  at  the 
Yendig  Hotel,  February  8,  reports  were  read 
which  indicated  that  the  contributions  and 
pledges  will  total  about  $1,500  and  that  a 
number  of  delinquents  were  restored  to  active 
membership. 


Bill  in  New  York  Senate  to 
Repeal  Censorship  Law 

A BILL  was  introduced  in  the  New 
York  State  Senate  in  Albany  by 
Senator  James  J.  Walker,  of  New 
York  City,  calling  for  the  repeal  of  the 
motion-picture  censorship  law. .  The  bill 
was  introduced  on  Wednesday,  February 
14th.  A  similar  bill  was  proposed  in  the 
Assembly  some  time  ago. 

A  public  hearing  will  be  heard  at  the 
State  capitol  on  Tuesday,  February  27th, 
on  this  measure. 


California  Court  Gives 
Vit  agraph  Verd ict 

A  decision  of  importance  to  both  distributor 
and  exhibitor  has  just  been  handed  down  by 
a  California  Court.  In  effect  it  sustains  the 
inviolability  of  contracts  regardless  of  whether 
the  pictures  mentioned  in  the  contract  have 
been  played,  and  follows  closely  a  recent 
decision  of  the  Massachusetts  Courts  in  a 
similar  ease.  The  Boston  decision  established 
a  precedent  which  has  now  been  made  doubly 
secure  by  the  decision  of  the  California 
Courts. 

As  in  the  Boston  case,  the  suit  brought  in 
California  was  instituted  by  Vitagraph.  The 
action  was  brought  against  the  Liberty  Thea- 
tre Corporation,  which  owned  motion  picture 
theatres  in  Fresno  and  San  Jose.  Yitagraph 
alleged  that  the  defendant  contracted  for  sev- 
eral Larry  Semon  comedies  for  both  of  its 
theatres,  but  later  transferred  its  interest  in 
the  Fresno  theatre  to  Kehrlein  Bros.,  who 
played  one  comedy  but  in  paying,  attempted 
to  deduct  the  amount  of  the  deposit  on  the 
contract  and  cancel  the  contract,  asserting  that 
the  price  was  too  high. 

The  Liberty  Theatre  Corporation,  which 
completed  its  contract  so  far  as  the  San  Jose 
theatre  was  concerned,  and  renewed  it  under 
the  same  terms,  was  then  sued  by  Yitagraph 
for  $1,200  damages,  representing  the  contract 
value  of  the  unplayed  pictures  in  Fresno. 


Assoc.  Exhib's  Elect  Offi- 
cers and  Vote  Dividend 

The  stockholders  of  Associated  Exhibitors, 
Inc..  held  their  annual  meeting  in  the  offices 
of  the  company  on  Tuesday  last  and  re- 
elected the  following  directors:  Arthur  S. 
Kane,  Roy  Crawford,  Elmer  R.  Pearson,  John 
C.  Ragland  and  John  P.  Fritts.  George  M. 
Sharrard  was  added  to  the  list  of  directors. 
The  directors  re-elected  Arthur  S.  Kane 
president;  Roy  Crawford,  vice-president  and 
treasurer;  John  C.  Ragland,  secretary;  Wal- 
ter N.  Seligsberg,  assistant  secretary,  and  G. 
Bardet,  assistant  treasurer.  Mr.  Kane,  Mr. 
Crawford,  Mr.  Pearson,  Mr.  Fritts  and  Mr. 
Sharrard  were  elected  members  of  the  execu- 
tive committee. 

The  directors  voted  to  declare  a  two  per 
cent  dividend  for  the  first  quarter  of  1923 
on  the  company's  preferred  stock  to  stock- 
holders of  record  as  of  March  25th  next,  and 
an  accrued  and  deferred  dividend  of  2%  per 
cent  for  the  last  four  months  of  1921  to  stock- 
holders of  record  as  of  December  31st,  1921. 
The  dividend  for  the  first  quarter  of  1923  is 
payable  April  4th. 

These  dividend  declaration?  make  complete 
the  payment  of  all  dividends  from  March  1st,, 
1921,  when  the  present  corporation  was 
formed,  until  the  end  of  the  first  quarter 
of  1923. 


February  24,  1 9 2 3 


915 


Public  Relations  Bureau  Great  Theatre  Aid 

Work  of  Expert  in  Crandall  Organization  Establishes 
Theatres  as  Community  Centers 


NO  truer  index  to  the  value  of  a  Public 
Relations  Bureau  to  every  exhibitor  of 
motion  pictures — especially  the  chain 
theatre  owner — could  be  found  than  is  afforded 
by  a  review  of  the  first  eight  months  of  opera- 
tion of  the  Public  Service  and  Educational 
Department  of  the  Harry  M.  Crandall  thea- 
tres in  Washington,  D.  C,  under  the  direction 
of  Mrs.  Harriet  Hawley  Locher.  Mr.  Cran- 
dall established  the  department  last  June 
without  any  thought  of  its  having  a  direct 
bearing  on  box  office  statements,  but  with  the 
single  view  of  making  his  ten  Washington 
houses  real  community  centers,  aiding  effec- 
tively in  the  promotion  of  valuable  civic  bet- 
terments. The  department  has  been  con- 
sistently conducted  with  that  end  in  view. 

Mrs.  Locher's  first  official  act  was  attend- 
ance at  the  sixteenth  Biennial  Convention  of 
General  Federated  Women's  Clubs  at  Chau- 
tauqua, New  York,  where  her  presence  was 
announced  by  Mrs.  Louis  N.  Geldert,  president, 
as  "  national  chairman  of  motion  pictures  for 
the  League  of  American  Pen  Women,  repre- 
senting the  Crandall  theatres  of  Washington, 
D.  C."  Her  work  in  this  way  was  given  an 
immediate  national  recognition. 

The  first  constructive  work  done  in  Wash- 
ington was  to  attain  recognition  of  the  Satur- 
day afternoon  performances  in  all  of  the 
Crandall  residential  houses  as  especially  suit- 
able for  juvenile  audiences  and  to  organize 
an  Advisory  Board  composed  of  representa- 
tives of  every  organization  in  the  District  of 
Columbia  having  direct  contact  with  the  child 
mind.  The  organization  of  the  Advisory 
Board  led  naturally  to  the  creation  of  a  Junior 
Committee  and  a  Theatre  Committee.  The 
Advisory  Board  is  composed  of  representa- 
tives of  the  Children  of  the  American  Revo- 
lution, Camp  Fire  Girls,  Municipal  Play- 
grounds, Girl  Reserves,  Y.  W.  C.  A.,  Boy 
Scouts  of  America,  Girl  Scouts,  Boys'  Club  of 
Washington,  Trinity  Community  House.  From 
this  contact  Mrs.  Locher  organized  the  Capital 
Athletic  Club,  composed  of  girls  who  have  won 
distinction  in  some  branch  of  high  school 
sport — tennis,  basketball,  swimming,  diving, 
running,  jumping,  etc.  This  club  meets  twice 
a  month  in  Mrs.  Locher's  studio  or  the  pro- 
jection room  of  Crandall's  Metropolitan 
theatre  and  analyzes  the  various  sports  by 
means  of  pictures  done  in  slow-motion  pho- 
tography. 

The  Junior  Committee  was  formed  because 
it  was  found  that  the  so-called  "  child  mind  " 
frequently  was  capable  of  making  valuable 
suggestions  toward  the  improvement  of  the 
juvenile  bills.  The  Theatre  Committee  was 
formed  to  impart  to  the  Advisory  Board  a 
higher  degree  of  "  showmanship  "  and  a  more 
intimate  knowledge  of  the  conduct  of  the 
amusement  business. 

The  Municipal  Playgrounds  being  the  only 
agency  -whose  work  was  not  impaired  by  the 
hot  weather,  the  Crandall  Public  Service 
Department  first  allied  itself  with  them. 
Motion  pictures  were  made  of  the  playground 
activities  in  all  sections  of  Washington  and 
presented  to  Mrs.  Susie  Root  Rhodes,  super- 
visor. They  were  sufficiently  valuable  in  her 
work  to  have  been  shown  in  all  of  the  prin- 
cipal cities  of  the  country.  This  led  naturally 
to  the  co-operation  of  the  Crandall  organiza- 
tion with  other  activities  of  a  useful  nature 
and  to  the  establishment  of  the  Crandall  Com- 
munity Service  Hour  observed  each  week  in 


Exhibitors  of  Illinois  Being 
guestioned  on  Music  Tax 

AN  official  movement  is  under  way 
with  a  view  to  determining  whether 
or  not  the  American  Society  of 
Authors,  Composers,  and  Publishers 
have  been  acting  in  restraint  of  interstate 
commerce.  Motion  picture  theatre  own- 
ers of  the  state  of  Illinois  are  being  can- 
vassed by  questionnaires  appertaining  to 
the  music  tax.  These  questionnaires, 
which  are  being  circulated  among  the 
exhibitors  at  the  request  of  Department 
of  Justice  agent  in  Illinois,  are  so  drafted 
as  to  elicit  all  possible  items  of  informa- 
tion that  may  serve  as  a  basis  for  legal 
action  in  the  matter.  Some  of  the  most 
pertinent  questions  embodied  in  the  re- 
port follow: 

"  Have  you  been  threatened  because 
you  refused  to  pay  the  Tax?  Have  you 
been  sued?  ...  If  so,  in  what  court? 
What  was  the  disposition  of  your  case? 
What  effect,  if  any,  has  this  had  on  your 
business?  Do  you  know  of  anybody 
forced  out  of  business  through  the  activ- 
ities of  the  American  Society  of  Compos- 
ers, Authors,  and  Publishers?  Do  you 
know  of  any  motion  picture  house  which 
has  been  closed  because  they  did  not  pay 
the  tax  to  use  licensed  copyrighted 
music?  ...  If  so.  give  the  details.  Do 
you  know  of  any  orchestra  leader,  mem- 
ber, or  musician  who  has  been  kept  from 
employment  because  the  manager  or 
owner  would  not  use  licensed  copyrighted 
music?  ...  If  so,  explain." 


the  neighborhood  theatres  and  devoted  to 
topics  of  interest  and  concern  to  each  respec- 
tive neighborhood. 

The  formal  Fall  opening  of  the  Public 
Service  Department's  year  was  observed  in 
October  by  a  reception  to  Mrs.  Woodallen 
Chapman,  chairman  of  the  division  of  motion 
pictures  of  the  General  Federation  of 
Women's  Clubs.  This  occasion  was  marked 
by  the  attendance  of  one  or  more  of  the  execu- 
tives of  every  woman's  organization  in  the 
District  of  Columbia,  and  had  a  proportion- 
ately far  reaching  effect  in  bringing  the 
Crandall  organization  into  the  consciousness 
of  a  large  number  of  residents  of  the  Capital 
in  an  entirely  new  light — as  an  aid  to  civic 
progress,  rather  than  merely  as  a  commer- 
cialized amusement  enterprise. 

At  Christmas  time  special  Crandall  Com- 
munity Celebrations  were  held  in  six  of  the 
theatres,  at  which  more  than  two  tons  of 
candy  and  a  correspondingly  large  number  of 
toys  were  distributed  to  approximately  12,000 
children. 

While  these  activities  were  being  fostered 
Mrs.  Locher  was  otherwise  active.  During  the 
Fall  and  early  Winter  she  has  made  addresses 
before  the  following  organizations :  Zonta 
Club.  Pocahontas  Memorial  Association,  Six- 
teenth Street  Highlands  Women's  Club, 
Anthony  League,  Unitarian  Parish  House. 
Civic  Section  of  the  Women's  Club,  Adam? 
School  Parent-Teachers'  Association,  D.  C. 
Board  of  the  Children  of  the  American  Revo- 
lution, American  and  Patriotic  Committee  of 
the  D.  A.  R.,  Force  School  Parent-Teachers' 
Association,  Trinitv  Church,  Park  View 
Mothers'  Club.  Phvflis  Wheatlv  Y.  W.  C.  A. 
(Colored),  D.  C.  Federated  Women's  Clubs. 
Dollv  Madison  Chapter.  D.  A.  R. 


During  the  same  period  there  have  been 
entertained  in  the  Department's  studio  in  the 
Metropolitan  Theatre  Building  Mrs.  Woodal- 
len Chapman,  Pocahontas  Memorial  Associa- 
tion, Camp  Fire  Girls,  Children  of  the 
American  Revolution,  Mrs.  Nanette  B.  Paul. 
Special  programs  have  been  arranged  for  them. 

Community  Service  Hours  have  been  dedi- 
cated to  the  Juvenile  Protective  Association, 
Municipal  Playgrounds,  Woman's  Bureau  of 
the  Police  Department,  Mothers'  Congress, 
Visiting  Nurses'  Association,  Infant  Welfare 
Association,  Social  Hygiene. 

Mrs.  Locher  has  speaking  engagements 
immediately  ahead  at  the  Takoma  Park 
Woman's  Club,  Patworth  Women's  Club, 
Forest  Glen  Seminary  and  the  College 
Women's  Club. 

The  response  of  that  portion  of  the  public 
heretofore  not  interested  particularly  in  mo- 
tion pictures  has  been  widespread  and  sincere. 
The  work  of  the  Public  Service  and  Educa- 
tional Department  has  carried  the  name  of 
the  Crandall  theatres  where  it  was  not  before 
known,  or,  if  known,  of  secondary  significance. 
It  has  made  new  friends  for  the  pictures  and 
converted  former  enemies  into  friends.  But 
more  important  is  the  fact  that  it  has  made 
the  Crandall  theatres  real  community  centers 
as  well  as  the  Capital's  foremost  amusement 
places. 


Railroad  "Movies"  Meet 
with  Approval 

When  the  crack  Alton  Limited  steamed  out 
of  Chicago,  bound  for  St.  Louis,  Monday 
morning,  a  motion  picture  theatre  on  wheels 
was  a  part  of  its  equipment,  and  in  the  near 
future  the  Alton  Limited  train  leaving  St. 
Louis  and  Chicago  daily,  will  carry  a  car 
equipped  to  give  motion  picture  entertainment 
to  passengers  on  these  flyers  and  help  them 
pass  away  the  hours  spent  en  route. 

While  other  railroads  have  provided  motion 
picture  entertainment  for  passengers  from 
time  to  time,  the  Alton  is  the  first  road  to 
install  traveling  motion  picture  theatres  as 
part  of  its  regular  service. 

The  pictures  to  be  shown  will  be  supplied 
by  Universal  Film  exchanges,  a  contract  with 
the  Alton  having  been  signed  up,  according 
to  Assistant  General  Sales  Manager  Stern  of 
Chicago,  and  the  shows  will  include  a  feature 
picture,  a  news  reel  and  a  comedy. 

A  party  of  Alton  railroad  officials,  includ- 
ing S.  G.  Lutz,  vice-president  and  chief  traffic 
officer;  George  J.  Charlton,  passenger  traffic 
manager;  C.  R.  Davidson,  assistant  general 
passenger  agent;  R.  A.  Pearce,  general  agent 
passenger  department,  Chicago;  E.  H.  Shar- 
key, division  passenger  agent,  Springfield; 
and  M.  W.  Danzy,  general  agent,  Peoria,  made 
the  trip  to  St.  Louis  Monday  to  observe  how 
the  traveling  public  aboard  the  limited  wel- 
comed the  innovation  of  pictures  "  while  you 
travel,"  and  were  greatly  pleased  over  the 
expressions  of  pleasure  heard  and  commenda- 
tions of  the  innovation. 

Messrs.  Stern,  Lesserman,  Louis  Laemmle 
and  Walter  Hill,  of  the  Chicago  Universal  ex- 
change; Ray  Murray,  of  Exhibitors'  Herald; 
and  L.  H.  Mason,  of  Motion  Pictitre  News, 
also  made  the  trip  as  guests  of  the  Alton. 


916 

Uniform  Contract  Meets  Opposition 

Exhibitor  Groups  Forward  Protests 
Against  Adoption  by  National  Body 


THE  uniform  contract,  in  process  of 
preparation  for  many  months  past, 
and  ratified  last  week  at  a  meeting  of 
the  Motion  Picture  Producers  and  Distribu- 
tors of  America,  the  Theatre  Owners'  Chamber 
of  Commerce  of  New  York  City  and  the 
Motion  Picture  Theatre  Owners  of  New  York 
State,  has  already  met  with  considerable  pro- 
test from  exhibitor  organizations,  with  every 
prospect  that  a  veritable  tempest  will  follow. 

The  Sydney  S.  Cohen  office  during  the 
week  has  received  protests  from  three  different 
bodies.  They  are  the  Motion  Picture  Theatre 
Owners  of  Wisconsin,  the  Western  New  York 
Motion  Picture  Theatre  Owners  and  the  Mo- 
tion Picture  Theatre  Owners  of  Connecticut. 

From  the  Motion  Picture  Theatre  Owners 
of  Wisconsin  came  the  following  telegram  to 
the  Cohen  office: 

"  The  Board  of  Directors  of  the  Wisconsin 
Theatre  Owners  in  session  today  unqualifiedly 
protest  against  the  adoption  of  the  so-called 
uniform  contract.  Paragraph  twelve  would 
give  to  producers  headed  by  Will  H.  Hays 
absoluto  control  of  the  screens  of  the  country, 
whicb  control  could  be  sold  for  fabulous  sums 
for  political  or  other  propaganda.  This  alone 
is  sufficient  to  condemn  the  whole  contract." 

Howard  J.  Smith,  president  of  the  Western 
New  York  Motion  Picture  Theatre  Owners, 
sent  out  the  following  as  a  result  of  the  meet- 


Personnel  of  Universal's  Sales 
Cabinet  Named 


HE  personnel  of  Universal's  newly 
inaugurated  Sales  Cabinet  will  com- 
prise the  following: 


Art  Schmidt,  general  sales  manager, 
and  Joe  Friedman,  ass't  general  sales 
manager  in  charge  of  five-reel  features 
to  be  headquartered  in  New  York;  and 
the  following  newly  appointed  assistant 
general  sales  managers:  Cleve  Adams,  H. 
M.  Herbel,  Herman  Stern.  Edward  Arm- 
strong, Jules  Levy,  Ned  E.  Depinet  and 
Clair  Hague. 

Cleve  Adams  wil  control  the  territory 
embracing  Kansas  City,  Des  Moines, 
Minneapolis,  Oklahoma  City  and  Omaha. 
H.  M.  Herbel's  territory  will  embrace 
Pittsburgh,  Cleveland,  Detroit,  Buffalo 
and  Cincinnati.  Stern  will  have  under  his 
jurisdiction  the  exchanges  in  Chicago,  St. 
Louis,  Indianapolis  and  Milwaukee.  Ed- 
ward Armstrong  will  have  charge  of  San 
Francisco,  Salt  Lake  City,  Butte,  Seattle, 
Dem-er,  Los  Angeles,  Portland  and  Spo- 
kane. 

Jules  Levy  will  be  responsible  for  the 
exchanges  in  Philadelphia,  Charlotte, 
Washington,  D.  C.  and  New  Haven, 
Conn.  Ned  Depinet  will  cover  the  South, 
including  the  Universal  exchanges  in 
Dallas,  El  Paso,  Memphis,  Atlanta,  Jack- 
sonville and  New  Orleans. 

Friedman  has  been  promoted  to  his  po- 
sition as  the  right  hand  man  of  Art 
Schmidt  from  the  managership  of  Uni- 
versal's Detroit  exchange.  Herbel  is 
being  elevated  from  the  managership  of 
the  Pittsburgh  exchange.  Friedman's 
former  place  in  the  Detroit  exchange  has 
been  taken  by  A.  J.  Mertz,  who  was  as- 
sistant exchange  manager.  Herbel's  place 
now  is  filled  by  E.  L.  Rife,  of  the  Pitts- 
burgh exchange  force. 

The  functions  of  the  Sales  Cabinet  were 
announced  in  the  January  27th  issue  of 
the  NEWS  on  Page  433,  under  the  cap- 
tion "  Universal  Plans  Sales  Cabinet." 


ing  of  that  organization  : 

"  At  a  meeting  of  the  Western  New  York 
Motion  Picture  Theatre  Owners  held  at  the 
Palace  theatre,  Buffalo,  N.  Y.,  on  February 
13th,  a  full  discussion  was  had  of  the  contract 
submitted  by  Mr.  Will  Hays  in  behalf  of  the 
companies  he  represents. 

"  Strong  resolutions  were  adopted  directing 
the  officers  of  this  organization  to  notify  all 
exchanges  operated  by  these  companies  to  the 
effect  tnat  tne  members  of  the  Western  New 
York  Motion  Picture  Theatre  Owners  consid- 
ered the  contract  unfair  and  inequitable,  and 
had  agreed  not  to  sign  any  such  contracts, 
and  authorizing  the  institution  of  legal  pro- 
ceedings, if  necessary,  to  restrain  film  compa- 
nies from  operating  under  the  provisions  of 
this  contract  to  the  detriment  of  theatre 
owners." 

The  following  resolution  was  adopted  as  a 
result  of  the  meeting  of  the  Motion  Picture 
Theatre  Owners  of  Connecticut  in  New  Haven, 
February  13th : 

"  Whereas,  a  skeleton  of  a  uniform  contract 
has  been  presented  by  Mr.  Will  H.  Hays,  rep- 
resenting those  producers  and  distributors  by 
whom  he  is  employed ;  and, 

"  Whereas,  our  Executive  Committee  Mem- 
ber, Mr.  Joseph  Walsh,  of  Hartford,  Conn., 
and  Vice-President  of  our  State  organization, 
has  made  a  full  and  complete  report  of  the 
clauses  contained  in  this  skeleton  of  a  con- 
tract as  presented  by  Mr.  Hays; 

"  We,  the  Motion  Picture  Theatre  Owners 
of  Connecticut,  in  convention  assembled  this 
13th  day  of  February,  1923,  at  New  Haven, 
Conn.,  after  full  and  deliberate  consideration 
and  discussion  of  the  tentative  contract  as 
submitted,  vote  to  and  decide  to  advise  our 
national  officers  to  reject  the  said  proposed 
contract  as  unfair,  inequitable  and  lacking  in 
mutuality. 

"  We  further  urge  our  national  organization 
to  notify  Mr.  Hays  accordingly  and  also  all 
members  of  the  Motion  Picture  Theatre  Own- 
ers of  America." 


South  Carolina  Fears  New 
Tax  Bills 

South  Carolina  theatre  owners  are  interested 
largely  in  two  bills  now  before  their  State 
Legislature.  It  is  stated  that  a  bill  to  levy 
a  special  tax  on  all  public  entertainments  has 
been  reported  favorably  by  the  committee  and 
that  like  action  has  been  taken  relative  to 
a  projected  bill  levying  a  special  state  license 
tax  against  theatres  as  well  as  some  other 
specialized  lines  of  business.  The  license  tax 
is  already  in  effect  in  most  states,  it  is  under- 
stood, but  so  far  South  Carolina  has  paid  no 
such  taxes  for  theatres. 


North  Carolina  Banning 
Carnival  Shows 

Carnivals  are  finding  their  path  beset  with 
many  difficulties  in  North  Carolina.  Many 
counties  are  having  enacted  special  legislation 
forbidding  these  traveling  show  organizations 
from  camping  within  their  limits,  the  laws  be- 
ing localized  to  apply  only  to  such  counties 
as  petition  for  it.  The  exhibitors  in  such 
counties  are  escaping  one  of  their  worst  ene- 
mies. 


Motion  Picture  N  e  w  s 
i 

}  Pitfalls  in  Historical  Drama  Claimed  f 

|  {Continued  f,  om  page  913) 

reason  that  they  open  a  field  for  director  and 
continuity  writer  that  has  hardly  been  touched. 
Booth  Tarkington  explored  it  in  an  extremely 
naive  way  in  his  fanciful  child  stories.  On 
the  whole,  though,  those  that  we  have  pro- 
duced have  the  same  weakness  as  have  the 
German  historical  films.  They  don't  keep 
moving  consistently  all  the  way.  It  is  as 
though  they  wanted  to  get  away  from  the  slap- 
stick, but  got  lost  on  the  way,  and  so  had  to 
go  back  to  it  to  keep  the  story  from  coming 
to  a  full  stop  before  the  needed  number  of 
feet  had  been  made. 

Nevertheless,  I  am  optimistic  that  the  next 
few  years  will  bring  a  demand  for  films  that 
have  grace,  romance,  fantasy.  For  purposes 
of  study  and  stimulation,  there  are  many  for- 
eign films  that  will  inspire  American  pro- 
ducers and  directors  to  new  attempts  in  photo- 
play making.  I  am  not  losing  sight  of  the 
fact  that  America  doesn't  want  philosophic 
stuff  in  its  entertainment,  for  I  believe  that 
with  us  the  method  that  Continental  Europe 
employs  in  a  tragic  vein  will  be  used  for  the 
production  of  fantastic  comedies  and  imagina- 
tive farces.  What  we  need  is  a  new  angle  of 
attack;  we  need  to  revive  our  tiring  imagina- 
tions, and  then  to  make  a  few  experiments. 
The  new  type  of  comedy  may  not  come  forth 
this  month  or  the  next;  but  we  have  already 
had  glimpses  of  it  in  some  of  the  Rupert 
Hughes  stories  and  in  one  or  two  others.  That 
it  will  come,  is  certain;  its  arrival  is  but  a 
question  of  time. 

Passion  Play  Classed  With 
Sunday  Pictures 

Union  Hill,  N.  J.,  is  in  the  throes  of  excite- 
ment over  the  opening  of  picture  houses  in 
the  town  last  Sunday  and  the  simultaneous 
production  of  the  Passion  Play  by  Rev.  J.  N. 
Grieff,  pastor  of  the  Holy  Trinity  Church. 

Seven  motion  picture  theatre  managers  were 
found  guilty  and  fined  $1  each.  At  the  same 
time  a  summons  was  issued  for  Father  Grieff, 
to  whose  production  an  admission  fee  was 
charged.  Recorder  Louis  C.  Hauenstein,  who 
issued  the  summons,  asserted  that  if  found 
guilty,  Father  Grieff  should  be  subjected  to 
the  same  penalty  as  the  theatre  managers. 

The  Recorder  said  that  a  seeond  offense 
would  also  meet  with  a  fine,  and  a  third 
offense  would  be  given  to  the  grand  jury  on 
the  charge  of  running  a  disorderly  house. 
Father  Grieff  said  the  Passion  Play  would  be 
repeated  next  Sunday  and  the  following  Sun- 
day, regardless  of  the  fines  and  the  disorderly 
house  charge. 

Anti-Blue  Laws  League" to 
Combat  Lord  fs  Alliance 

A  clash  is  promised  shortly  in  New  York 
City  between  the  Anti-Blue  Law  League  of 
America  and  the  Lord's  Day  Alliance  over 
the  attempt  of  the  latter  to  make  effective  the 
"  blue  Sunday." 

National  officers  of  the  Blue  Law  League 
have  sent  out  word  that  they  are  coming  to 
New  York  to  wage  combat.  This  is  the  result 
of  the  arrest  last  Sunday  night  of  William 
A.  Brady  for  producing  "  La  Flamme "  at 
the  Playhouse. 

Harry  Frank,  State  Superintendent  of  the 
Anti-Blue  Law  League,  said  he  had  commu- 
nicated with  national  headquarters  of  the 
league  at  Cleveland  and  expects  the  leaders 
in  New  York  City  soon. 


F  e  b  r  ti  ti  r  v      4  .  1  9  3  J 


917 


Concerted  Move  Against  Inflammable  Film 

Substitution  of  Acetate- Cellulose  for  Nitrocellulose  Would 
Inflict  Excessive  Tax  on  Industry 


THAT  a  world-wide  agitatiou  is  under 
way  to  prohibit  the  use  of  inflammable 
motion  picture  film,  technically  known 
as  nitrocellulose,  is  evidenced  by  the  activity 
of  the  fire  marshals'  associations  and  other 
similar  bodies  in  the  United  States,  Canada 
and  Europe,  according  to  a  statement  issued 
by  Frederick  H.  Elliott,  formerly  executive 
secretary  of  the  National  Association  of  the 
Motion  Picture  Industry. 

"  I  doubt  if  the  motion  picture  industry 
fully  realizes  the  seriousness  of  the  situation," 
said  Mr.  Elliott,  "  as  the  substitution  of  nitrate 
or  slow  burning  film  will  place  a  terrific  tax 
upon  the  industry."  This  will  be  not  alone  in 
the  increased  cost  of  film,  but  the  slow  burn- 
ing film  cannot  be  compared  with  the  film  now 
used  as  to  length  of  service  and  durability. 
Owing  to  its  brittle  quality,  the  slow  burning 
film  will  easily  crack  or  break,  thus  rendering 
scenes  absolutely  worthless  and  frequently 
ruining  an  entire  feature  production. 

"  This  proposal  should  be  given  the  most 
serious  consideration  by  leaders  of  the  indus- 
try. It  certainly  merits  the  attention  of  those 
who  have  so  many  millions  invested,  as  well 
as  of  the  theatre  owners  and  managers,  who 
may  not  be  aware  of  the  fact  that  with  the 
substitution  of  slow  burning  film  for  nitro- 
cellulose, the  price  of  pictures  must  inevitably 
increase  to  meet  the  additional  cost  of  prints 
and  their  necessary  frequent  replacements." 

Mr.  Elliott  calls  -attention  to  t he  activity 
of  the  Fire  Marshals'  Association  of  North 
America  which  is  urging  upon  Congress  the 
passage  of  a  bill  which  would  prohibit  the 
handling  of  inflammable  motion  picture  film 
in  interstate  commerce  after  January  1,  1925. 

Also  the  International  Association  of  Fire 
Engineers,  composed  of  Fire  Chiefs,  has 
adopted  a  resolution  calling  for  similar  action 
by  Congress,  and  has  instructed  its  members 
to  bring  this  subject  to  the  attention  of  the 
authorities  in  their  home  states. 

In  Canada,  the  Dominion  Association  of 
Fire  Chiefs  has  recommended  the  exclusive 
use  of  slow-burning  film.  Newman  T.  Mil- 
ler, tire  marshal  of  Indiana  and  president  of 
the  Fire  Marshals'  Association  of  North 
America,  has  announced  that  the  Federal  bill 
introduced  by  Representative  Sanders  #of  In- 
diana which  would  prohibit  "  the  importation 
and  mailing,  shipment,  sending,  carrying,  or 
transportation  of  inflammable  films  in  inter- 
state commerce  after  January  1,  1925,"  is 
being  urged  tor  passage  by  the  fire  marshals 
of  the  various  states  who  are  presenting  con- 
vincing arguments  to  their  Senators  and  Con- 
gressmen upon  the  subject. 

Considerable  quantities  of  nitro-cellulose 
film  are  reported  as  having  been  found  in 
the  department  and  toy  stores  during  the 
holidays,  placed  on  sale  to  amateur  operators 
and  others  inexperienced  in' the  handling  of 
inflammable  film.  It  is  partly  because  of  the 
practical  impossibility  of  keeping  the  inflam- 
mable film  out  of  the  hands  of  non-profession- 
al users,  that  the  fire  marshals  and  fire  chiefs 
are  moving  to  abolish  its  use  altogether. 

Attention  is  also  being  directed  to  other 
branches  of  the  film  business  in  addition  to 
the  theatres,  according  to  advices  from  San 
Francisco,  where  an  ordinance  has  been 
adopted  governing  film  exchanges  in  that  city. 


New  Officers  Elected  for 
Preducers'  Association 

ACCORDING  to  word  received  from 
the  coast,  this  week,  the  Motion 
Picture  Producers'  Association  on 
February  8th  elected  new  officers  as 
follows: 

Joseph  W.  Engle,  president;  Louis  B. 
Mayer,  Abraham  Lehr,  Thomas  H.  Ince, 
Hal  E.  Roach,  Charles  E.  Christie,  vice- 
presidents;  Frank  A.  Garbutt,  treasurer; 
Walter  J.  Reynolds,  secretary. 

Garbutt  and  Reynolds  have  held  these 
offices  since  the  inception  of  the  organ- 
ization in  1915. 


This  ordinance  prohibits  the  housing  of  film 
exchanges  in  buildings  exceeding  two  stories 
in  height,  or  where  more  than  fifty  people,  not 
connected  with  the  exchange  itself,  are  em- 
ployed. The  French  Minister  of  Foreign  Af- 
fairs is  distributing  copies  of  the  ordinance 
of  April  10,  1922,  prohibiting  the  display  of 
the  nitrocellulose  motion  picture  film  in  Paris 
after  January  1,  1925. 

While  it  is  true  that  with  the  improvements 
which  have  been  made  in  the  projection  ma- 
chines and  the  attachments  for  them  to  better 
safeguard  film,  which  have  been  perfected  at 
tremendous  expense,  nevertheless,  the  profes- 
sional film  finds  it  way  into  homes,  schools, 
churches  and  other  places  where  there  is  al- . 
ways  danger  from  exposed  film  in  the  hands 
of  amateurs  or  inexperienced  operators. 

When  consideration  is  given  to  the  fact  that 
approximately  750  to  800  million  feet  of  nitro- 
cellulose film  is  manufactured  annually  and 
there  are  thousands  of  millions  of  feet  of  posi- 
tive prints  in  daily  circulation  in  this  country 
alone,  the  problem  is  a  most  complex  one  and 
deserves  careful  and  serious  thought.  It  is 
conceded  that  wonderful  strides  have  been 
made  in  the  art  of  projection  during  recent 
years  and  the  many  new  theatres  as  well  as 
thousands  which  have  been  remodeled,  have 
proven  their  ability  to  handle  film  quite  satis- 
factorily, which  is  attested  by  the  fire  records. 
Nevertheless,  it  is  highly  essential  that  every 
preventive  should  b?  taken  in  the  handling  of 
film  and  to  protect  it  at  all  times.  There  are 
many  appliances  which  have  been  approved  by 
the  Underwriters'  Laboratories  of  the  Nation- 
al Board  of  Fire  Underwriters,  especially  de- 
signed to  protect  film  and  the  theatre  ex- 
changes and  studios  should  investigate  this 
modern  equipment,  not  alone  for  the  protection 
of  their  patrons  and  employes,  but  by  adopt- 
ing such  approved  appliances  and  devices  they 
will  automatically  eliminate  the  ever-present 
,ire  peril  and  avoid  film  fires  and  last  but  not 
least,  avert  panics  in  motion  picture  theatre 
audiences  and  other  public  places  of  amuse- 
ment where  motion  pictures  are  shown. 

Startling  recommendations  for  Federal  leg- 
islation covering  the  manufacture,  distribution 
and  use  of  moving  picture  film  in  Canada  were 
brought  in  by  George  F.  Lewis,  of  Toronto. 
Deputy  Fire  Marshal  of  Ontario,  at  Ottawa, 
the  Canadian  capital,  on  February  9.  on  the 
occasion  of  the  annual  convention  of  the  Do- 
minion Fire  Prevention  Association.  The  legis- 
lative proposals  were  presented  during  the 
course  of  an  address  on  the  subject  of  "  Motion 


'Picture  Fire  Hazard,"  during  which  he  treated 
tlic  subject  from  every  angle.  He  pointed 
out  that  the  danger  was  there,  but  that  the 
public  did  not  seem  to  be  aware  of  the  fact 
The  projection  machines  did  not  constitute  the 
menace— it  was  the  film  itself.  The  use  of 
nitro-cellulose  film  had  been  legalized  and 
whatever  hazard  now  existed  was  one  that  had 
been  created  largely  outside  the  legitimate  con- 
fines of  the  motion  picture  industry. 

The  outline  of  the  new  Canadian  law 
brought  out  by  the  Ontario  Fire  Marshal  is 
briefly  that  licenses  are  to  be  issued  to  all 
importers,  manufacturers  and  distributors  of 
nitro-cellulose  films,  the  projection  of  which 
is  to  be  prohibited  in  any  but  licensed  build- 
ings fitted  with  an  approved  fireproof  booth 
with  vent  to  the  outside  air  and  in  charge  of  a 
licensed  operator.  All  projectors  and  other 
equipment  are  to  be  licensed.  Standard  vaults 
are  to  be  provided  for  the  storage  of  nitro- 
cellulose films  and  there  are  also  provisions  for 
certain  metal  shipping  cases  to  be  marked  as 
dangerous.  Nitro-cellulose  films  are  to  be  of 
a  standard  width  of  1.375  inches  with  perfor- 
ations spaced  5.4  to  the  inch.  Acetate- 
cellulose  films  can  be  made  in  any  width  and 
with  any  perforations  and  are  to  be  stamped 
with  the  words  "  Safety  Film."  Those  han- 
dling, making  or  using  acetate-cellulose  films 
are  not  to  be  licensed.  The  intention  of  the 
new  law  is  to  make  it  impossible  for  nitro- 
cellulose films  to  be  used  in  projectors  for  use 
in  homes,  schools  and  buildings  other  than 
licensed  theatres  or  licensed  halls  by  eventu- 
ally prescribing  distinct  width  and  perfora- 
tions for  safety  films  as  compared  with  "  in- 
flammable "  film.  Incidentally,  these  recom- 
mendations are  to  be  carefully  considered  by 
a  special  committee  of  three  before  being 
placed  before  the  Canadian  Parliament  for 
final  enactment. 


George  H.  Eastman  Joins 
Hays  Organization 

An  announcement  issued  on  Tuesday  of  this 
week  from  the  offices  of  the  Motion  Picture 
Producers  and  Distributors  of  America  ad- 
vised of  the  admission  of  the  George  H.  East- 
man interests  to  membership  in  the  AVill  Hays 
organization.  The  announcement  simply 
lends  an  official  stamp  to  a  condition  that  has 
existed  for  some  time  past.  The  George  H. 
Eastman  Company  has  always  been  in  har- 
mony with  the  purposes  and  functions  of  the 
Hays  association  and  has  on  several  occa- 
sions aligned  itself  with  movements  espoused 
by  the  M.  P.  P.  D.  of  A. 


M.  P.  D.  A.  Chooses  New 
West  Coast  Officers 

NEW  officers  have  been  elected  by 
the  Motion  Picture  Directors'  As- 
sociation  on  the   west   coast,  as 
follows: 

Fred  Niblo,  director;  Rowland  V.  Lee, 
assistant  director;  Jack  Ford,  technical 
director;  Norval  MacGregor,  treasurer; 
Francis  J.  Powers,  secretary;  Howard 
M.  Mitchell,  inner  guard;  Duke  Warren, 
outer  guard;  William  Worthington  and 
King  Vidor,  directors. 


Motion  Picture  News 


918 

M.P.T.O.A.  Issues  Convention  Call 

Annual  Gathering  Scheduled  for  Chicago 
Coliseum  from  May  19  to  26  Inclusive 


AX '  official  call  has  been  issued  from  the 
National  Office  of  the  Motion  Picture 
Theatre  Owners  of  America  for  the  an- 
nual convention  of  the  organization  which  will 
be  held  at  the  Coliseum,  Chicago,  on  May  19th 
to  26th,  1923,  inclusive.  The  business  sessions 
will  open  on  Monday,  May  21st. 

Special  arrangements  have  been  made  to 
make  this  convention  the  most  constructive 
gathering  of  Motion  Picture  Theati"e  Owners 
in  the  history  of  the  industry.  Theatre  own- 
ers from  all  over  the  United  States  will  be 
present  and  many  matters  of  the  most  vital 
concern  to  the  industry  will  be  considered. 

The  present  year  has  in  many  relations  been 
a  history  maker  in  the  business  and  this  in- 
volves evolutionary  moves  which  tend  to  pro- 
duce beneficial  changes. 

The  convention  headquarters  will  be  at  the 
Sherman  Hotel,  Chicago.  All  sessions  of  the 
convention  will  be  held  at  the  Coliseum.  A 
number  of  distinguished  men  and  women  in 
and  out  of  official  life  will  address  the  theatre 
owners  during  the  sessions. 

In  conjunction  with  the  convention,  a  mam- 
moth exposition  will  be  conducted  in  the  main 
section  of  the  Coliseum  from  May  19th  to  26th 
inclusive,  which  will  be  known  as  the  Motion 
Picture  Palace  of  Progress. 

This  is  designed  to  bring  together  the  ad- 
vanced phases  of  every  element  within  this 
vast  industry  and  illustrate  through  this  com- 
posite picture  the  great  progress  made  in  a 
few  yeai-s  which  made  the  business  one  of  the 
leaders  in  the  Nation. 

The  co-operation  of  all  important  divisions 
of  the  industry  is  assured  for  this  exposition 
which  is  also  destined  to  supersede  in  point 
of  size,  interest  and  importance,  any  public- 
event  thus  far  associated  with  the  industry. 
In  the  convention  each  state  .shall  be  en- 


titled to  votes  equal  in  number  to  the  con- 
gressional representation  from  said  states. 
The  delegates  may  be  selected  at  large  from 
each  state  without  regard  to  special  congres- 
sional divisions. 

The  selection  of  delegates  and  alternates 
from  each  state  shall  be  made  at  least  one 
month  previous  to  the  holding  of  the  National 
Convention. 

Special  arrangements  are  being  perfected 
for  hotel  accommodations  for  the  theatre 
owners  attending  the  convention,  and  a  circu- 
lar letter,  dealing  with  this  subject  will  be 
mailed  to  every  independent  theatre  owner  in, 
the  United  States  very  soon,  as  it  is  now  in 
process  of  compilation. 

Des  Moines  Censorship 
Appears  Defeated 

The  censorship  bill  in  Des  Moines  has  been 
referred  to  the  police  regulation  committee 
after  having  been  introduced  in  the  House 
session.  As  Representative  Hansen,  who  heads 
this  committee,  is  the  one  who  last  year  fought 
the  bill  so  strenously  it  looks  very  much  as 
though  the  bill  would  go  no  farther. 

It  was  rumored  that  another  bill  was  being 
prepared  for  introduction  in  the  Senate.  But 
as  yet  no  such  bill  has  appeared.  The  ten  per 
cent  tax  bill  also  died  early. 

Arthur  Loew  Under  Knife 
For  Appendicitis 

Arthur  Loew,  son  of  Marcus  Loew,  was 
suddenly  stricken  with  appendicitis  Wednes- 
day. He  was  immediately  taken  to  Sinai 
Hospital,  where  an  operation  followed.  He 

is  said  to  have  been  resting  easily  since. 


Harold  Lloyd,  the  Pathe  star,  and  his  bride,  Mildred 
Davis 


Missourians  Hear  Censor- 
ship Protests 

THE  Criminal  Jurisprudence  Committee 
of  the  Missouri  House  of  Representa- 
tives at  Jefferson  City,  on  February  8, 
received  first  hand  information  of  the  hard- 
ships that  state  censorship  of  motion  pictures 
would  work  on  the  industry  and  the  com- 
munity at  large  without  in  any  way  benefiting 
the  morals  of  either  the  pictures  or  their 
patrons. 

Led  by  Dr.  Burris  Jenkins,  pastor  of  the 
Linwood  Boulevard  Christian  Church,  Kansas 
City,  former  editor  of  the  Kansas  City  Post, 
and  Mrs.  Henry  H.  Ess,  prominent  Kansas 
City  woman  leader,  the  opponents  of  the 
Committee  of  Fifty's  censorship  bill  now  be- 
fore the  Criminal  Jurisprudence  Committee 
whipped  into  shreds  every  argument  in  favor 
of  motion  picture  censorship  advanced  by 
proponents  of  the  measure  at  their  hearing 
before  the  committee  last  week. 

"The  difficulty  about  censorship  is  to  find 
someone  competent  to  censor  pictures,"  Rev. 
Dr.  Jenkins  told  the  committee.  "If  we  could 
get  a  Censorship  Board  composed  of  Mary 
Pickford,  Douglas  Fairbanks  and  Charlie 
Chaplin;  or  if  we  could  get  producers  like  D. 
W.  Griffith  and  Rex  Ingram,  then  I  would 
be  for  censorship.  But  they  are  not  in 
Missouri." 

Mrs.  Ess,  former  president  of  the  Athe- 
naeum Club  of  Kansas  City  speaking  from 
her  experiences  with  the  Kansas  City  board 
of  censors  and  the  operations  of  the  censor- 
ship laws  in  the  State  of  Kansas,  clearly 
demonstrated  to  the  committee  that  censor- 
ship merely  means  political  control  of  an 
industry  without  benefiting  anyone.  She  and 
other  women  speakers  told  of  the  operation 
in  Kansas  City  of  a  voluntary  arrangement 
between  the  exhibitors  and  representatives 
of  civic  and  church  organizations.  They  said 
that  the  city  board  of  ceDsors  were  merely 
political  appointees. 


Anita  Stewart  Is  Signed  by 
Cosmopolitan 

Anita  Stewart  has  signed  a  contract  to  be 
featured  by  Cosmopolitan  Productions  and  has 
left  for  Los  Angeles  to  begin  work. 

The  first  picture  in  which  Miss  Stewart  will 
appear  is  "The  Love  Piker,"  by  Frank  R. 
Adams,  which  originally  appeared  as  a  story 
in  Cosmopolitan  Magazine.  The  screen  adap- 
tation was  made  by  Frances  Marion  and  will 
be  directed  by  E.  Mason  Hopper. 

Miss  Stewart  has  been  appearing  in  Louis 
B.  Mayer  productions  for  several  years. 


F ebruary  24,  1923 


919 


Universal' s  "Driven"  Opens 
at  N.  Y.  Criterion 

c  c  -|-^y  RIVEN,"  the  Universal- Jewel 
1  production  made  by  Charles  J. 
Brabin,  received  its  world  pre- 
miere in  the  Criterion  theatre,  New  York 
City,  Sunday,  Feb.  11.  This  subject  is 
the  first  Universal  feature  to  be  shown  in 
that  house.   It  will  run  two  weeks. 

The  Committee  on  Exceptional  Photo- 
plays of  the  National  Board  of  Review, 
selected  "  Driven  "  for  a  special  showing 
on  Monday  evening  of  this  week  in  the 
Town  Hall,  New  York  City.  The  show- 
ing was  well  attended  and  the  picture  was 
favorably  received  by  the  audience,  which 
included  representatives  of  the  literary, 
stage  and  screen  fields  as  well  as  officials 
and  members  of  the  National  Board  of 
Review.  The  Criterion  showing  is  a  pre- 
release showing,  as  "  Driven  "  is  not  due 
to  be  released  until  March  5th.  The  pres- 
entation includes  a  specialty  selected 
musicial  program  and  an  atmospheric  pro- 
logue of  colorful  setting. 

The  run  will  be  preceded  by  a  special 
exploitation  campaign.  It  is  likely  that 
one  or  more  members  of  the  cast  will 
make  personal  appearances  at  the  Cri- 
terion opening  and  during  the  two  weeks' 
run.  The  cast  includes  Charles  E.  Mack, 
Burr  Mcintosh,  Elinor  Fair,  Emily  Fitz- 
roy  and  George  Bancroft. 


C.  J.  Howard  in  Field  for 
Hodkinson  Short- Subjects 

C.  J.  Howard  has  become  associated  with 
the  W.  W.  Hodkinson  Corporation,  acting  as 
special  field  representative  of  short  subjects. 
He  is  now  touring  the  Middle  West,  working 
out  of  the  Cincinnati  branch  of  the  Hodkin- 
8on  Corporation. 

Mr.  Howard  was  formerly  associated  with 
Paramount,  Educational,  Mutual  and  other 
film  companies. 


Scenes  from  the  Playgoers  picture,  "The  Supreme  Passion."     Physical  distribution  by  Pathe. 

Leading  British  Exhibitor  Here 

Castleton  Knight  of  London  Mak- 
ing Study  of  American  Methods 


Scenes    from    the    Metro    travesty,    "  When  Knights 
Were  Cold,"  with  Stan  Laurel. 


CASTLETON  KNIGHT,  director  of 
presentation  for  the  Marble  Arch 
Pavilion,  Shaftesbury  Avenue  Pavil- 
ion, Shepherds  Bush  Pavilion  and  Lavender 
Hill  Pavilion,  all  of  London,  England,  and 
formerly  general  manager  of  the  Majestic 
Cinema,  Clapham,  arrived  in  New  York  this 
week  on  the  "  Carmania  "  for  a  several  weeks' 
stay,  during  which  he  will  make  a  study  of 
presentation  methods  in  the  leading  theatres 
in  New  York,  Chicago  and  probably  Los 
Angeles. 

Knight  is  known  throughout  England  as 
one  of  the  most  enterprising  of  showmen, 
and  accounts  of  many  of  his  campaigns  have 
appeared  in  the  Exhibitors'  Service  Bureau 
of  Motion  Picture  News. 

At  the  time  of  Chaplin's  visit  to  England, 
Knight  flew  to  Cherbourg  by  airplane  and 
was  the  first  exhibitor  to  greet  him.  Cnaplin 
promised  to  make  a  personal  appearance  at 
his  Majestic  Cinema,  but  when  the  comedian 
was  returning  to  London  from  Paris  by  air- 
plane, with  but  two  days  remaining,  Knight 
decided  on  a  ruse.  He  chartered  a  high  pow- 
ered car,  disguised  himself,  and  met  the  plane 
when  Chaplin  landed,  stating  that  he  had  been 
sent  from  the  Ritz,  where  Chaplin  was 
stopping. 

Chaplin  entered  the  machine  and  Knight 
drove  him  to  the  Majestic  Cinema,  then  re- 
vealed his  identity.  He  took  it  good  naturedly 
and  made  a  personal  appearance  and  speech, 
the  only  one  made  in  England.  Meanwhile, 
Lloyd  George  was  waiting  for  Chaplin. 

Knight  obtained  extensive  newspaper  pub- 
licity in  the  most  conservative  papers  on  this, 
as  he  did  again  on  the  27th  birthday  of  the 
Prince  of  Wales,  when  he  flew  over  Bucking- 
ham Palace  and  dropped  messages  of  con- 
gratulation. 

In  addition  to  his  work  at  the  Majestic, 


Knight  played  an  important  part  in  the  ex- 
ploitation campaigns  used  in  England  by 
Associated  First  National,  Ltd.,  on  "  Smilin' 
Through"  and  "East  Is  West,"  as  well  as 
the  elaborate  campaign  for  the  London  show- 
ing of  "  Foolish  Wives,"  accounts  of  all  of 
which  have  appeared  in  the  News. 

While  in  New  York,  Mr.  Knight  is  making 
his  headquarters  with  Bruce  Johnson,  man- 
ager of  the  Foreign  Department  of  Associated 
First  National,  Inc.  Since  landing  he  has 
been  busy  taking  in  the  bills  of  the  Broadway 
houses. 


Charles  Jones  Finishes 
New  Western 

Charles  Jones,  of  the  William  Fox  forces, 
has  completed  a  new  western,  "  Hell's  Hole," 
directed  by  Emmett  J.  Flynn.  Prominent  in 
his  support  are  Ruth  Clifford  and  Maurice  B. 
Flynn. 

Ruth  Clifford  has  never  been  on  the  stage. 
She  will  also  be  seen  opposite  John  Gilbert 
in  his  new  picture,  "  Truxton  King."  As  the 
feminine  lead  in  the  William  Fox  special, 
"  The  Face  on  the  Barroom  Floor,"  she  scored 
a  personal  success. 


Goldwyn  to  Release  t(Mad 
Love"  on  March  4th 

Goldwyn's  Pola  Negri  picture,  "  Mad  Love," 
will  be  released  on  March  4.  The  first  print 
of  the  picture,  edited  and  titled  by  Katherine 
Hilliker  and  H.  H.  Caldwell,  has  just  been 
received  and  shown  at  Goldwyn  headquarters, 
and  was  accorded  an  enthusiastic  reception. 

"  Mad  Love "  will  receive  its  premiere  at 
the  Capitol  theatre,  New  York,  about  the  time 
of  its  national  release  date. 


t 


920 


F.  B.  C.  States  Production  Plans 

Six  Specials  Scheduled  During  Year; 
P.  A,  Powers  Returns  to  Coast  Studios 


FILM  Booking  Offices  of  America 
announces  six  specials  for  release  dur- 
ing the  coming  year,  according  to  P.  A. 
Powers,  managing  director,  who  left  for 
California  last  week  after  a  brief  visit 
to  the  F.B.O.  home  office.  These  will  be  in 
addition  to  a  number  of  starring  vehicles  and 
all-star  productions. 

Mr.  Powers  will  remain  at  the  Coast  studios 
of  his  organization  and  will  be  in  personal 
touch  with  all  production  activities.  Emil 
Offeman,  production  manager,  and  Edgar 
Forrest,  will  work  in  cooperation  with  Mr. 
Powers  in  building  up  the  production  sched- 
ule of  the  former  Robertson-Cole  corporation, 
which  became  on  July  1st  of  the  past  year, 
the  Film  Booking  Offices  of  America.  The 
enlarged  scenario  department  will  work  undei 
the  direction  of  Wyndham  Gittens,  and  the 
studio  publicity  department  will  be  headed  by 
Hyatt  Daab,  under  the  direction  of  Nat  G. 
Rothstein,  advertising  and  publicity  director 
of  F.B.O. 

Mr.  Powers  announces  the  first  special  of 
the  coming  season  to  be  "Daytime  Wives,"  a 
society  drama.  "Daytime  Wives"  is  an  adap- 
tation of  a  story  of  Lenore  Coffee  and  John  F. 
Goodrich.  Under  the  direction  of  Emil  Chau- 
tard  this  picture  will  be  attempted  on  an  elab- 
orate scale,  it  is  stated.  The  cast  will  be 
headed  by  Derelys  Perdue,  new  F.B.O.  fea- 
tured player,  and  Wyndham  Standing,  in  the 
leading  male  role.  The  other  principals  will 
be  Grace  Darmond,  Al  Roscoe,  Edward  Hearn, 
Catherine  Lewis,  Kenneth  Gibson  and  Jack 
Carlisle.  "Daytime  Wives"  will  contrast  the 
capable,  economical  secretary  of  a  business 
man,  with  his  frivolous  wife.  The  screen  adap- 
tation is  by  Wyndham  Gittens  and  Helmer 
Bergman.  Lucien  Andriot  is  behind  the  cam- 
era. 

"Divorce,"  a  Chester  Bennett  production 


starring  Jane  Novak,  has  already  been  put 
into  production.  In  "Divorce"  Miss  Novak 
will  continue  to  move  against  a  lavish  back- 
ground in  contrast  to  the  Northwest  dramas 
in  which  she  first  became  famous.  John 
Bowers  has  been  selected  as  the  star's  leading 
man.  Chester  Bennett,  who  is  producing  this 
feature,  will  also  direct. 

"Blow  Your  Own  Horn,"  a  screen  adap- 
tation of  a  play  by  Owen  Davis,  one  of  the 
best  known  American  playwrights,  will  be 
put  into  production  shortly.  It  is  a  story  of 
a  returned  soldier  and  is  said  to  contain  the 
pleasing  ingredients  of  drama,  comedy  and 
action,  with  perfect  small  town  atmosphere. 

A  second  Broadway  stage  success,  "  Lights 
Out,"  the  joint  work  of  Paul  Dickey,  author 
of  "The  Misleading  Lady,"  "The  Broken 
Wing"  and  many  others,  and  Mann  Page,  is 
scheduled  for  early  production  at  the  F.B.O. 
studios.    Other  stories  recently  purchased  by 

F.  B.O.,  which  will  be  transferred  to  the 
screen  for  release  during  the  coming  season 
include  "Jerry  Comes  Home,"  a  three-act  play 
by  Roy  Briant,  a  story  of  small  town  news- 
paper life. 

Among  the  thrilling  outdoor  stories  prom- 
ised by  F.B.O.  is  "Temple  of  the  Giants," 
a  novel  by  Robert  Wills  Richie,  which  ap- 
peared in  "  The  Country  Gentleman."  The 
locale  is  the  redwood  forests  of  California 
and  the  story  is  announced  as  one  of  dramatic 
strength  and  rapid  physical  action. 

"Judith  of  Bohemia"  is  a  story  of  the  Bo- 
hemian quarter  of  London,  originally  pub- 
lished in  Munsey's  Magazine.  The  authors 
are  Corelie  Stanton  and  Heath  Hosken.  The 
cast  has  not  as  yet  been  announced. 

"Born  of  the  Cyclone"  is  a  play  by  Charles 
B.  Stillson  and  Charles  Berham,  adapted  by 

G.  Marion  Burton.  The  story  is  one  of  gypsy 
life,  with  the  action  laid  in  the  Northwest. 


:,;-C 


X 


Katherine  Mai. Donald  in  the  First  National  attraction.  "  Refuge. 


M  o  t  i  o  n  P  i  c  t .«  re  News 


Scenes  from  "  A  Clouded  Name,"  Playgoers  pictures. 

Burr  Nickle  Coming  East 
with  New  Productions 

Burr  Nickle,  head  of  the  Burr  Nickle  Pro- 
ductions, is  en  route  for  New  York  with  the 
master  prints  of  five  pictures.  Included  are 
the  finished  prints  of  the  first  three  feature 
releases  of  this  company — "  Sunken  Rocks," 
from  the  story  by  E.  Temple  Thurston; 
"  Tansy,"  from  the  novel  by  Tickner  Edwards, 
and  "  Bargains,"  from  the  stage  play  by  Ed- 
ward Irwin. 

In  addition  to  these  features,  Mr.  Nickle 
took  prints  of  the  first  of  his  new  two-reel 
series,  "  People  and  Things,"  the  first  entitled 
"With  the  Sea  Elephant  Expedition"  and 
the  second  "  Rambling  Through  Old  Japan." 

"  Once  Aboard  the  Lugger,"  the  fourth  in 
the  series  of  twelve  that  have  been  made  for 
the  coming  year,  is  now  in  the  cutting  room 
and  will  be  ready  for  screening  about  March 
1st.  This  is  a  screen  adaptation  of  the 
humorous  story  by  A.  S.  M.  Hutchinson. 

Frank  Mayo  Is  Signed  by 
Goldwyn  for  Long  Term 

The  popular  film  star,  Frank  Mayo,  has 
just  been  placed  under  a  long-term  contract 
by  Goldwyn  Pictures  Corporation  and  will  be 
featured  in  some  of  that  company's  most 
ambitious  productions.  He  is  now  playing  in 
the  new  Rupert  Hushes  picture.  "  Souls  for 
Sale." 

By  this  contract  Goldwyn  adds  another 
motion  picture  actor  of  wide  experience  to  its 
roster  of  players.  Mr.  Mayo  has  l-een  'starred 
in  many  pictures  and  has  played  leads  oppo- 
site many  of  the  prominent  feminine  stars. 

C.  C.  Burr  Purchases  New 
Story  Material 

C.  C.  Burr,  president  of  Mastodon  Films, 
Inc.,  has  already  bought  two  stories  which  he 
will  produce  for  his  next  program  of  features 
for  the  independent  market.  These  are  "  The 
Average  Woman,"  a  story  by  Dorothy  de 
Jaegers  from  the  Saturday  Evening  Post;  and 
"  Rich  Men's  Sons,"  by  Gerald  Duffy. 

These  are  the  first  of  a  large  program  of 
features  scheduled  to  follow  the  completion 
of  the  Big  Six  program  announced  for  the. 
independent,  market  by  C.  C.  Burr  last  season. 


Motion   Picture  News 


921 


Scenes  from  the  Fox  production,  "  Three  Jumps  Ahead,"  starring  Tom  Mix,  assisted  by  the  master  horse 
(  "  Tony." 

Shipman  Releases  via  Hodkinson 

Distribution  Arrangements  Closed  for 
Adaptation  of  Ralph  Connors'  Stories 


Carewe  and  Players  in  Utah 
to  Film  Belasco  Success 

Edwin  Carewe  has  left  Los  Angeles  with 
two  carloads  of  players  and  picture  parapher- 
nalia for  Zion  National  Park,  Utah,  where  he 
will  photograph  the  scenes  for  the  First 
National  picture,  "  The  Girl  of  the  Golden 
West,"  the  great  David  Belasco  stage  success. 
Carewe's  cars  will  be  sidetracked  at  Cedar 
City,  Utah,  and  his  organization  will  "  pack  " 
into  the  farthermost  interior  of  Zion  Park. 

The  members  of  the  cast  who  are  with  Mr. 
Carewe  are:  .1.  Warren  Kerrigan,  who  plays 
the  role  of  Kamorrez;  Russell  Simpson,  who 
will  enact  the  sheriff  ;  Sylvia  Breamer,  the 
girl;  Wilfred  Lucas,  the  express  agent;  Hec- 
tor Sarno.  Castro;  Nelson  McDowell,  Sonora 
Slim;  Joseph  Hazelton,  the  judge;  Cecil  Hol- 
land, Antonio;  Minnie  Prevost,  the  squaw. 
Barbara  La  Marr  may  also  join  the  company. 

Wallace  Fox  is  acting  as  Carewe's  assistant. 
Sol  Polito  is  the  cameraman.  Others  on 
Carewe*>  staff  are  Robert  de  Lacey,  film 
editor;  Oscar  Clements,  master  of  properties, 
and  Mildred  Early,  executive  secretary. 

John  Sainpolis,  Fred  Esmel- 
ton  in  "  Three  Wise  Fools  9 9 

King  Vidor  started  production  on  the  screen 
version  of  Austin  Strong's  stage  success, 
"  Three  Wise  Fools,"  on  Thursday,  February 
8,  at  Culver  City. 

John  Sainpolis,  who  has  been  seen  in  a 
number  of  Goldwyn  pictures,  and  Fred  Esmel- 
ton  have  been  added  to  the  cast  of  "  Three 
Wise  Fools."  The  leading  role  will  be  played 
by  Claude  Gillingwater.  Alec  Francis  is  to 
play  Dr.  Gaunt,  and  Brinsley  Shaw,  Benny 
the  Duck. 


Scene   from    the   Allen    Holubar   cinematic  indictment 
against     society,     "  Slander     the     Woman,"  starring 
Dorothy  Phillips,  a  First  National  release. 


ANOTHER  important  producer  who  has 
joined  the  ranks  of  the  W.  W.  Hodkin- 
son Corporation  has  been  announced 
by  the  Hodkinson  Corporation  in  their  report 
relative  to  the  distribution  throughout  the 
United  States  and  Canada  of  three  Ernest 
Shipman  productions.  These  attractions  com- 
prise two  pieturizations  of  Ralph  Connors' 
most  popular  novels,  "  The  Man  from  Glen- 
garry "  and  "  Glengarry  School  Days."  which 
has  been  renamed  "  The  Good  for  Notion'  " 
and  "The  Rapids"  directed  by  D.  M.  Hart- 
ford. These  pictures  have  been  produced  in 
Canada  upon  the  exact  locations  as  called  for 
in  the  novels  from  which  they  were  taken. 

Mr.  Shipman  believes  in  allowing  nature  to 
work  for  him,  which  has  been  evidenced  in 
the  three  mentioned  productions.  In  this  re- 
spect it  is  said  that  genuine  scenes  in  the 
logging  camps  of  the  Ottawa  River  were  used. 
Nature's  stupendous  waterfalls  and  rapids 
were  also  utilized  in  giving  reality  to  these 
photodramas. 

In  a  statement  issued  to  the  press  Mr.  Ship- 
man  said :  "  It  is  my  purpose  to  produce  inde- 
pendent productions  that  are  less  trouble  to 
the  censor  boards  and  those  that  are  so  pro- 
duced as  to  have  their  strongest  appeal  to  the 
American  family.  It  is  also  my  purpose  to 
present  photodramatic  entertainment  free 
from  the  spectacular,  but  affording  something 
new  and  unusual  in  the  way  of  film  treatment. 
I  believe  that  the  average  motion  picture 
going  public  will  find  more  interest  in  the 
entertaining  possibilities  of  the  unusually 
treated  film  drama  than  they  will  in  the  ex- 
pensively dressed  shallow  stories  that  are  so 
prevalent  in  this  present .  day." 

Speaking  of  his  association  with  the  W.  W. 


Hodkinson  Corporation  as  distributors  for  bis 
product,  Mr.  Shipman  further  added: 
"  Through  the  intimate  knowledge  I  have  of 
the  new  line  of  big  product  that  the  Hodkin- 
son Corporation  is  about  to  release,  I  predict 
that  great  success  will  be  gained  by  them 
throughout  the  motion  picture  world.  After 
a  thorough  investigation  of  prominent  distrib- 
uting organizations  and  after  making  a  report 
to  my  Canadian  associates,  I  have  been  author- 
ized to  sign  with  the  Hodkinson  Corporation 
as  an  evidence  of  our  belief  in  their  spirit  of 
reciprocity  and  their  ability  to  give  conscien- 
tious efforts  toward  the  productions  they  are 
handling." 

Referring  to  the  Hodkinson  special  produc- 
tion of  "  Down  to  the  Sea  in  Ships,"  which 
Mr.  Shipman  classed  as  one  of  the  outstanding 
productions  of  the  year,  he  stated  that  it 
showed  the  making  of  productions  upon  the 
exact  locations  was  of  exceptional  value  to 
the  finished  production,  and  that  he  was  more 
determined  than  ever  to  make  all  of  his  future 
productions  upon  the  exact  locale. 

Remarking  about  Mr.  Hodkinson's  belief  in 
the  percentage  plan  for  motion  picture  dis- 
tribution Mr.  Shipman  added  that  he  was  in 
accord  with  Mr.  Hodkinson's  idea,  stating  that 
no  one  could  dispute  that  there  should  be  a 
fair  distribution  of  a  production's  earning 
powers. 

u  The  three  productions  soon  to  be  released 
through  the  W.  W.  Hodkinson  Corporation," 
Mr.  Shipman  added,  "  have  all  had  the 
audience  test  and  many  compliments  have  been 
received  from  the  press  and  public." 

"  The  Rapids"  is  a'story  by  Allan  Sullivan 
and  directed  by  David  M.  Hartford.  Mary 
Astor  and  Harry  T.  Morey  are  the  featured 
11  layers. 


922 


Motion  Picture  News 


First  Nat'l  Has  Four  for  March 

Ince  and  Tourneur  Productions  and 
MacDonald  and  Coo g an  Vehicles  Due 


FOUR  productions  of  feature  length  are 
on    First    National's    March  release 
schedule :  "  Scars  of  Jealousy,"  "  Ref- 
uge," "  The  Isle  of  Lost  Ships  "  and  "  Daddy." 

"Scars  of  Jealousy"  is  a  Thomas  H.  Ince 
production  originally  produced  under  the 
title  of  "The  Brotherhood  of  Hate."  The 
story,  written  by  Anthony  Rudd,  deals  with 
city  and  mountain  life  in  the  south  and  the 
jealousies  that  are  engendered  among  brothers 
when  one  of  them  is  adopted  by  a  wealthy 
plantation  owner.  Frank  Keenan,  Edward 
Burns,  Lloyd  Hughes  and  Marguerite  de  la 
Motte  play  the  leading  roles.  The  picture 
was  directed  by  Lambert  Hillyer. 

The  action  of  "  Refuge,"  starring  Katherine 
MacDonald,  transpires  in  the  imaginary  king- 
dom of  Morvinia,  with  Miss  MacDonald  cast 
in  the  part  of  a  countess.  The  action  has  been 
embellished  with  beautiful  sets  and  gorgeous 
gowns,  while  the  painstaking  direction  of  Vic- 
tor Shertzinger  has  provided  several  novel- 
ties in  presentation.  The  cast,  in  addition  to 
Miss  MacDonald,  includes:  Hugh  Thompson, 
Edmund  Carewe,  Fred  Malatesta,  Erie 
Mayne,  Matilde  Brundage,  Grace  Morse,  Vic- 
tor Potel,  J.  Gordon  Russell  and  J.  Gunnis 
Davis. 

Capt.  Marriott's  South  Sea  island  adven- 
ture story,  renamed  "  The  Ise  of  Lost  Ships," 
will  be  Maurice  Tourneur's  contribution  to 
First  National's  March  releases.  The  story 
deals  with  the  discovery  of  a  lost  colony  on 
an  uncharted  island  by  castaways  and  the  fight 
for  the  treasure  in  the  lost  Spanish  galleons. 

In  the  last  week  of  March  First  National 
will  release  Jackie  Coogan  in  "  Daddy,"  the 
next  to  last  feature  that  the  little  star  will 
make  for  this  organization.  Few  details  have 
been  made  available  regarding  the  production 
up  to  the  present  time,  although  a  print  of 


the  picture  is  expected  in  the  East  almost 
any  day. 


Keith  Books  "The  Hero" 
for  Special  Showing 

"The  Hero,"  Gilbert  Emery's  play  which 
Preferred  Pictures  has  filmed  for  distribution 
through  the  Al  Lichtman  Corporation,  has 
been  booked  by  B.  F.  Keith  for  special  presen- 
tation at  the  George  M.  Cohan  theatre  on 
Sunday,  February  11. 

B.  F.  Keith  recently  took  over  the  theatre 
for  Sundays  for  the  exhibition  of  special  at- 
tractions for  one  day  only.  "  The  Hero  "  is 
the  second  picture  to  be  chosen  for  showing 
there.  It  will  later  be  shown  in  New  York 
on  the  Keith,  Moss  and  Proctor  circuits. 

The  cast  includes  Barbara  La  Marr,  Gaston 
Glass,  Doris  Pawn  and  Frankie  Lee. 


R  a  Iph  Ince 's  *  'Success  ' 9  Is 
Bought  by  Metro 

"  Success,"  a  Ralph  Ince  production,  based 
on  a  play  of  the  same  name  with  Brandon 
Tynan  in  the  role  he  created  on  the  stage,  has 
been  purchased  by  Metro  Pictures  Corpora- 
tion and  is  scheduled  for  release  March  26. 

The  stage  version  was  produced  in  New 
York,  Boston,  Cleveland  and  Pittsburgh.  The 
authors  are  Adeline  Leitzbach  and  Theodore 
A.  Leibler,  Jr. 

The  photoplay  was  produced  by  Murray  W. 
Garrson. 


Scenes  from  "  The  Love  Letter,"  Universal  attraction 

Private  Showing  for  "Back- 
bone" at  N.  Y.  Strand 

A  private  showing  of  "  Backbone,"  the  first 
of  the  Distinctive  Pictures  Corporation's  fea- 
tures for  1923,  will  be  held  at  the  Strand 
theatre,  New  York,  on  Tuesday,.  February  20,. 
at  10  o'clock. 

This  picture  will  mark  the  screen  debut  of 
Alfred  Lunt  as  a  star.  Edith  Roberts  appears 
opposite  Mr.  Lunt.  The  story  is  by  Clarence 
Budington  Kelland  and  ran  serially  in  the 
Saturday  Evening  Post.  It  is  directed  by 
Edward  Sloman. 

The  showing  will  be  under  the  personal 
direction  of  Joseph  L.  Plunkett. 


Cast  Is  Named  for  Hampton 
"Spoilers"  Production 

JESSE  D.  HAMPTON  announced  on 
the  coast  this  week  the  cast  for  the 
new  version  of  "  The  Spoilers,"  by 
Rex  Beach,  which  he  will  start  shortly. 

The  cast  will  include:  Milton  Sills  as 
Glennister;  Noah  Beery  as  McNamara; 
Barbara  Bedford  as  Helen  Chester;  Anna 
Q.  Nilsson  as  Cherry  Malotte;  Robert 
Edeson  as  Dexter;  Mitchell  Lewis  as 
Voorhees;  William  V.  Mong  as  Struve; 
Pord  Sterling  as  Slapjack  Simms,  and 
Wallace  McDonald  as  the  Broncho  Kid 
Alec  Francis,  Kate  Price  and  Louise 
Fazenda  are  also  to  be  in  the  cast.  Lam- 
bert Hillyer  will  direct. 

It  will  be  noted  that  Sills  will  play  the 
role  originally  portrayed  by  William  Far- 
num,  Noah  Beery  that  taken  by  Tom 
Santschi,  Anna  Q.  Nilsson  that  taken  by 
Kathlyn  Williams,  and  that  to  Wallace 
McDonald  falls  the  part  played  by 
Wheeler  Oakman  in  the  Selig  production. 


Scenes  irom  "  The  Grub  Stake,"  American  Releasing  Corporation. 


February  24,1923 


923 


"  The  Lion's  Mouse  "  contains  these  scenes.     The  picture  was  produced  by  the  Hollandia   Film  Corp., 
and  directed  by  Oscar  Apfel,  for  Producers  Security  Corporation. 

World  Conference  for  the  Screen 

Adolph  Zukor  Goes  Abroad  to  Interest 
Writers    and   Artists    in    the  Project 


New  Director  General  of 
Universal  City  Named 

JULIUS  BERNHEIM  has  been  ap- 
pointed Director  General  of  Univer- 
sal City  to  take  the  place  of  Irving 
Thalberg,  who  recently  resigned  to  go 
with  Louis  B.  Mayer.  Homer  A.  Bou- 
shey  has  been  named  Production  Man- 
ager. 

Bernheim  has  had  extensive  experience 
in  the  distributing  end  of  the  business 
as  well  as  in  the  production  departments. 
Por  the  past  two  years  he  has  been  in  the 
business  office  of  Universal  City,  serving 
as  business  manager  for  the  past  year. 

Homer  A.  Boushey  is  a  veteran  in  the 
production  end  of  the  business,  having 
been  the  production  manager  of  the  old 
Essanay  company.  Later  Boushey  be- 
came associated  with  George  K.  Spoor 
of  Chicago  in  the  handling  of  projection 
appliances. 


Pyramid  to  Film  "  Wife  in 
Name  Only" 

George  Terwilliger,  who  recently  completed 
a  screen  version  of  Eugene  Walters'  play, 
"  The  Flapper,"  for  Pyramid  Pictures,  Inc., 
which  the  latter  renamed  "  What  Fools  Men 
Are,"  has  been  re-engaged  by  Pyramid  to 
direct  the  filming  of  "  Wife  in  Name  Only." 

The  screen  version  of  "  Wife  in  Name 
Only "  will  be  based  on  Adeline  Leitzbach's 
dramatization  of  Bertha  M.  Clay's  novel  of 
the  same  title.  Director  Terwilliger's  script, 
prepared  for  him  by  Peter  Milne,  is  from  an 
adaptation  of  the  play  by  Mr.  Milne  and 
Georgette  Duchesne. 


Charles  Murray  as  he  appears  in  "The  Four  Orphans," 
the  Burr-Hodkinson  two  reel  comedy,  with  Mary  Ander- 
son and  Raymond  McKee  co-featured. 


FOR  the  purpose  of  formulating  a  set  of 
principles  for  the  artistic  development 
of  motion  pictures,  leading  novelists, 
artists,  dramatists,  editors,  educators  and 
others  prominent  in  public  affairs  in  this 
country  and  Europe,  will  be  invited  by  Adolph 
Zukor,  president  of  the  Famous  Players- 
Lasky  Corporation,  to  attend  a  conference  to 
be  held  in  New  York  in  the  near  future,  when 
the  artistic  needs  and  possibilities  of  the 
screen  will  be  explored.  Announcement  of  his 
plans  for  the  conference  was  made  late  last 
week  by  Mr.  Zukor,  who  sailed  on  Saturday 
on  the  Olympic  for  the  purpose  of  interesting 
European  writers  and  artists  in  the  project. 

These  artistic  standards,  said  Mr.  Zukor, 
will  guide  picture  producers  in  discharging 
their  obligation  toward  the  cultural  develop- 
ment of  the  millions  of  people  all  over  the 
world  who  rely  on  the  screen  for  their  prin- 
cipal recreation.  A  supervisory  board  of 
well  known  men  and  women  will  be  appointed 
by  the  conference,  and  this  board  will  award 
a  series  of  prizes,  amounting  to  several  thou- 
sand dollars,  which  Mr.  Zukor  will  offer  at 
the  conference  "  to  those  elements  contribut- 
ing most  to  the  motion  picture's  artistic  de- 
velopment during  the  year." 
•  "  While  the  artistic  progress  of  the  motion 
picture  has  been  great,"  said  Mr.  Zukor,  "  the 
greatest  development  so  far  in  the  pictures' 
short  career  has  necessarily  been  in  the  tech- 
nical side  of  picture  craftsmanship  and  in 
the  stabilization  of  the  industrial  side. 

"  Today  we  have  pretty  nearly  attained  per- 
fection in  photography,  lighting,  scenery  and 
in  other  phases  of  picture  production  which 


go  into  the  making  of  merely  beautiful  and 
effective  photography.  The  last  two  years 
also  has  seen  the  business  put  on  a  firm  and 
stable  financial  basis. 

'•  The  big  field  of  picture  progress,  there- 
fore, lies  in  developing  the  screen  along  the 
soundest  artistic  principles.  Millions  of  peo- 
ple all  over  the  world  not  only  get  all  of  their 
amusement  from  motion  pictures,  but  they 
also  depend  largely  on  pictures  for  their  cul- 
tural development. 

"  The  responsibility  of  picture  producers 
toward  the  fostering  of  the  sound  taste  and 
artistic  standards  in  those  people  is  an  enor- 
mous one.  1  know  the  producers  have  tried 
to  meet  this  responsibility,  but  the  growth  of 
the  industry  has  been  so  swift  that  attention 
has  had  to  be  concentrated  on  the  physical 
development  of  the  picture  business. 

"  So  that  in  discharging  this  responsibility 
\\c  may  bave  the  best  advice  and  guidance 
available,  I  am  going  to  invite  the  leading 
novelists,  dramatists,  artists,  sculptors,  editors 
and  educators  to  explore  the  artistic  and  cul- 
tural possibilities  of  the  motion  picture  in  a 
conference  to  be  held  in  New  York  in  the  very 
near  future.  It  is  my  hope  that  these  men 
and  women,  representing  the  best  in  American 
thought  and  American  taste,  will  evolve  some 
set  principles  which  can  be  accepted  by  the 
motion  picture  industry  as  its  artistic  guide. 
Our  aim  is  to  have  a  conference  that  will  be 
to  the  motion  picture  what  the  French  Acad- 
emy is  to  French  letters,  what  the  Royal 
Academy  is  to  British  art  and  what  the 
Pulitzer  Foundation  is  to  American  Jour- 
nalism." 


924 


Motion  Picture  News 


Laemmle  Will  Award  Scholarship 

Student  Winning  Scenario  Contest  to  Get 
$1,000  and  His  College  $1,000  More 


CARL  LAEMMLE,  president  of  Univer- 
sal Pictures  Corporation,  announces  a 
|iliin  destined  to  promote  interest 
among  the  educational  authorities  of  the 
country  in  the  art  and  technique  of  the  screen. 
Mr.  Laemmle  will  establish  a  scholarship  and 
endowment  fund  to  be  applied  in  accordance 
"with  the  provisions  of  a  scenario  competition 
in  which  the  students  of  every  college  and 
university  in  the  country  are  eligible  to  par- 
ticipate. The  amount  involved  in  the  plan 
will  approximate  $3,000,  it  is  announced.  The 
award  will  be  known  as  the  "  Laemmle 
Scholarship." 

The  scenario  competition  and  the  subsequent 
awards  will  be  conducted  as  follows :  College 
and  university  students  throughout  the  coun- 
try will  be  invited  through  the  officers  in 
charge  of  these  institutions  to  prepare  and 
submit  scenarios  to  be  produced  for  the  screen. 
The  author  of  the  scenario  selected  as  the  best 
of  all  those  sent  in  will  be  awarded  $1,000 
plus  an  indeterminate  amount  not  less  than 
$500  for  the  screen  rights  to  the  scenario.  An 
endowment  of  $1,000  will  be  conferred  upon 
the  college  or  the  university  in  which  the 
winner  is  enrolled. 

In  a  letter  addressed  this  week  by  Mr. 
Laemmle  to  the  president  of  every  college  and 
university  of  the  United  States,  the  purpose 
and  provisions  of  the  scenario  competition, 
and  the  method  of  making  the  awards  were  ex- 
plained in  detail.  The  more  important  of 
these  provisions  folloAv : 

"  1 — Scholarship  of  one  thousand  dollars 
will  be  awarded  the  student  submitting  the 
best  scenario  from  which  a  motion  picture  can 
he  produced.  This  sum  will  be  paid  on  or 
before  October  1.  1923,  to  the  treasurer  or 
bursar  of  the  college  at  which  the  prize  winner 
is  enrolled  and  shall  be  paid  by  the  bursar  to 
the    student    in    equal    yearly  installments 


throughout  the  balance  of  his  or  her  college 

course. 

"  2 — In  case  the  winner  is  a  senior  at  the 
time  of  the  submission  of  the  scenario  and 
shall  have  graduated  prior  to  the  announce- 
ment of  the  award,  the  entire  $1,000  will  be 
paid  direct  to  the  winner. 

'i — In  addition  to  the  Scholarship  the 
scenario  will  be  paid  for  at  a  rate  to  be  deter- 
mined by  this  company,  said  amount  to  be 
not  less  than  $500. 

"•  4 — The  sum  of  one  thousand  dollars  will 
also  be  paid  to  the  college  or  university  at 
which  the  winner  is  a  student.  This  will  be 
in  addition  to  all  monies  paid  to  the  winner, 
as  outlined  in  paragraphs  one,  two  and  three, 
and  may  be  used  by  the  Board  of  Trustees  of 
the  college  or  university  for  any  purpose 
whatsoever  in  the  interest  of  the  college. 

"  5 — In  the  event  that  there  are  stories  other 
than  the  prize  winning  story  that  we  can  use, 
we  will  purchase  them  at  rates  to  be  deter- 
mined by  this  company,  said  rate  to  be  not 
less  than  $500  for  each  story. 

"  6 — All  students  now  enrolled  in  colleges 
and  universities  which  have  approved  of  the 
Laemmle  Scholarship  contest  are  eligible. 

"  12 — All  scenarios  from  your  college  or 
university  should  be  forwarded  not  later  than 
May  15,  1923,  in  one  package  by  registered 
mail." 

Mr.  Laemmle  in  his  letter  to  the  heads  of 
educational  institutions  of  the  country  ex- 
plains that  the  basic  object  of  the  competition 
is  to  promote  the  campaign  for  "  better  pic- 
tures, launched  some  months  ago  by  the 
Motion  Picture  Producers  and  Distributors  of 
America,  headed  by  Will  Hays.  Mr.  Laemmle 
declares  that  if  this  initial  attempt  to  secure 
aid  from  the  student  body  proves  successful, 
"  there  will  be  many  Laemmle  Scholarships 
in  future  vears." 


Pearl    White    as    she    appears    in    the    Pathe  Serial 
"  Plunder." 

Preferred  Product  Sold  for 
Scandinavia 

Al  Lichtman  has  sold  the  first  eight  Pre- 
ferred Pictures  for  Scandinavia,  according  to 
an  announcement  just  made  by  the  Al  Licht- 
man Corporation.  The  deal,  which  was  closed 
this  week,  disposes  of  the  Lichtman  releases 
in  Norway,  Sweden,  Denmark  and  Finland. 
They  will  be  handlel  by  the  Overseas  Film 
Trading  Company. 

The  contracts  were  signed  through  their 
New  York  representative  and  general  man- 
ager, Ernst  Mattson.  The  Preferred  Pictures 
coming  under  the  agreement  are  "  Rich- 
Men's  Wives,"  "Shadows,"  "Thorns  and 
Orange  Blossoms,"  "  The  Hero,"  "  Poor  Men's 
Wives,"  "Are  You  a  Failure?"  "The  Girl 
Who  Came  Back  "  and  "  April  Showers." 


TV.  Y.  Crippled  Children  See 
Doug's  "Robin  Hood" 

The  New  York  Capitol  brought  joy  to  the 
hearts  of  a  number  of  youngsters  of  the  New 
York  Crippled  Children's  School  by  inviting 
them  to  see  Douglas  Fairbanks  in  "  Robin 
Hood." 

"  The  children  enjoyed  every  minute  of  the 
picture  to  the  very  fullest,"  wrote  the  teachers 
of  the  school  after  viewing  this  United  Artists 
release,  "  and  have  asked  us  to  thank  the 
theatre  management  for  their  day  of  pleasure. 
They  never  have  had  a  happier  party,  nor 
been  treated  with  greater  courtesy  and 
kindness." 


Scenes  from  the  Cosmopolitan  production  "  Adam  and  Eva,"  starring  Marion  Davies,  which  was  directed 

by  Robert  G.  Vignola. 


Geo.  Archainbaud  to  Direct 
Clara  Kimball  Young 

Harry  Garson  has  engaged  George  Archain- 
baud to  direct  Clara  Kimball  Young  in  her 
newest  Metro  release,  "  Cordelia,  the  Magnifi- 
cent," Frank  Beresford's  screen  version  of 
Le  Roy  Scott's  novel  of  the  same  name,  which 
appeared  as  a  serial  in  Hearst's  International 
Magazine. 

Production  has  been  started  upon  "  Cor- 
delia, the  Magnificent "  at  the  Garson  studios 
in  Los  Angeles  with  a  cast  that  includes,  be- 
sides Miss  Young,  Elinor  Hancock,  Jacques 
Gadesden,  Carol  Holloway,  little  Mary  Jane 
Irving,  Lloyd  Whitlock,  Huntley  Gordon, 
Lewis  Dayton  and  Katherine  Murphy. 


February  24,1923 


925 


Williams  Talk  Pleases  A.  M.  P.  A. 

"J.  D."  Tells  Members  of  Responsi- 
bility on  Shoulders  of  Advertising  Men 


JD.  WILLIAMS  was  the  speaker  at  the 
A.  If.  P.  A.  lunch  last  week,  and  at  the 
•  conclusion  of  his  address  Victor  Sha- 
piro, who  presided,  stated  that  Mr.  Williams 
was  the  first  prominent  executive  in  the  history 
of  the  organization  to  talk  to  the  members  and 
take  them  into  his  confidence,  and  that  he  felt 
the  address  was  the  most  practical  and  con- 
structive they  had  ever  heard.  Many  questions 
were  asked  Mr.  Williams  from  the  floor,  and 
there  was  an  interesting  discussion  of  distri- 
bution, sales  and  advertising  policy. 

Mr.  Williams  was  introduced  by  C.  L. 
Yearsley,  who  spoke  of  their  early  association, 
going  back  to  a  picture  theatre  in  Spokane 
fourteen  years  ago.  Mr.  Williams  opened  his 
address  by  stating  that  advertising  is  90%  of 
the  picture  business.  As  a  matter  of  fact, 
advertising  is  the  picture  business.  He  spoke 
of  the  large  responsibility  resting  upon  the 
shoulders  of  the  advertising  men  of  the  trade, 
and  stated  that  it  was  their  ability  that  in- 
fluenced the  gross  of  a  picture.  He  warned 
them  against  the  advertising  of  inferior  pic- 
tures. He  believed  that  when  a  picture  upon 
its  release  evidenced  its  inferiority,  advertis- 
ing should  be  governed  accordingly  and  the 
picture  allowed  to  go  its  way.  It  had  been 
his  own  policy,  he  stated,  and  he  believed  that 
this  should  be  done  generally  in  the  trade,  to 
let  the  advertising  men  have  a  good  deal  to 
say  with  the  acceptance  by  the  distributor  of  a 
picture.  He  also  believed  that  the  advertising 
man  should  be  given  full  responsibility  as  to 
the  advertising  campaign  to  be  employed. 

In  the  open  discussion  that  followed  Mr. 
Williams'  address  he  stated  his  belief  in  cen- 
tralized distribution.   He  also  pointed  out  the 


Fox  Announces  Releases 
for  Feb.  12 

FOX  FILM  CORPORATION  an- 
nounces the  release  during  the  week 
beginning  February  12  of  two  fea- 
ture productions,  a  Sunshine  Comedy  and 
four  educational  short  subjects. 

John  Gilbert,  recently  appointed  to  the 
position  of  star,  will  be  seen  in  "  Truxton 
King."  a  screen  dramatization  of  George 
Barr  McCutcheon's  story.  Jerome  Storm 
directed.  Ruth  Clifford  will  be  seen  in 
the  role  of  the  feminine  lead.  Others  in 
the  cast  are  Frank  Leigh,  Mickey  Moore, 
Otis  Harlan,  Henry  John  Mill,  Jr.,  Rich- 
ard Wayne,  Willis  Marks,  Winifred  Bry- 
son  and  Mark  Fenton.  The  photoplay 
will  be  out  February  18th. 

Dustin  Farnum  will  have  for  his  Feb- 
ruary vehicle  an  adaptation  of  William 
Patterson  White's  story,  "  The  Buster." 
Doris  Pawn  will  support  the  star.  The 
scenario  is  by  Jack  Strumwasser.  Colin 
Campbell  directed. 

The  two-reel  Sunshine  Comedy,  "  Hello 
Pardner,"  will  be  prepared  for  distribu- 
tion during  the  week. 

The  Fox  Educational  Entertainments 
are  "Wild  Waters,"  a  half  reel  of  the 
famous  South  American  water  falls; 
"  School  Days  in  Japan,"  a  half-reel 
showing  child-training  methods  of  Nip- 
pon; "An  Alaskan  Honeymoon,"  a  full 
reel  of  interesting  sites  in  America's  ter- 
ritorial district;  and  "Algeria,"  also  a  full 
reel,  showing  the  age-old  customs  of  the 
north  African  country. 

Fox  News  continues  its  bi-weekly  pub- 
lication. 


fallacy  of  making  distribution  cost  a  percent- 
age of  the  gross  returns.  He  stated  that  the 
change  in  distribution  policy  was  coming  and 
would  have  to  come  if  the  industry  is  to  be 
put  on  a  more  stable  basis  for  the  producer 
and  the  exhibitor.  Asked  if  he  considered  the 
advertising  manager  to  be  a  more  important 
factor  than  the  sales  manager,  he  stated  he 
did  not,  but  that  both  should  work  intimately 
together.  As  to  the  advertising  outlay  on  any 
picture,  he  said  this  was  impossible  to  deter- 
mine, that  it  would  depend  in  amount  alto- 
gether on  the  character  of  the  picture. 

At  the  conclusion  of  his  speech  Mr.  Wil- 
liams was  asked  to  address  the  body  later  on. 


Goldwyn  Purchases  Rights 
to  <( Eternal  City" 

Sir  Hall  Caine's  "  The  Eternal  City  "  will 
be  George  Fitzmaurice's  first  production  under 
his  contract  with  Goldwyn.  This  was  the  an- 
nouncement made  by  Samuel  Goldwyn  immedi- 
ately after  he  had  completed  arrangements  for 
the  film  rights  to  the  story. 

The  picture,  it  is  said,  will  be  made  in 
Rome  and  England.  Ouida  Bergere  will 
leave  for  England  shortly  to  consult  with 
Caine  regarding  the  scenario.  Fitzmaurice 
will  be  in  New  York  about  April  1  to  select 
the  cast  and  arrange  other  matters  incidental 
to  the  production.  It  is  expected  the  picture 
will  be  ready  by  Fall. 


Leah  Baird  Feature  Is  Set 
for  March  18  Release 

When  the  first  of  three  1923  productions 
featuring  Leah  Baird  is  released  by  Associ- 
ated Exhibitors,  March  18th,  it  will  bear  the 
name,  "Is  Divorce  A  Failure!"  This  pic- 
ture, adapted  from  a  well  known  play  by 
Dorian  Neve,  bore  the  working  title,  "  When 
Civilization  Failed." 

The  plot  concerns  a  woman  who  obtains  a 
divorce  decree  in  Reno  but  regrets  her  action 
when  the  former  husband  and  the  man  who 
has  fascinated  her  are  shown  to  her  in  vivid 
contrast. 


"Down  to  Sea  in* Ships" 
to  Open  on  B 'way  Feb.  18th 

Elmer  Clifton's  production,  "  Down  to  the 
Sea  in  Ships,"  will  open  for  an  indefinite  run 
at  the  Cameo  theatre,  New  York,  N.  Y.,  be- 
ginning Sunday,  February  18.  It  was  pro- 
duced by  Elmer  Clifton  for  the  Whaling  Film 
Corporation  and  will  be  distributed  through 
the  W.  W.  Hodkinson  Corporation. 

This  will  he  the  premier  showing  of  this 
romance  of  old  whaling  days  in  New  York. 


Mills  to  Make  Romance 
for  Goldwyn 

Goldwyn  Pictures  Corporation  has  just 
closed  a  deal  with  Frank  B.  Mills  whereby  he 
will  produce  for  Goldwyn  distribution  a 
romantic  photoplay  called,  "What  Shall  It 
Profit?"  It  is  an  original  storv  by  George 
D.  Baker. 


Lichtman  to  Leave  on  Euro- 
pean Tour 

AL  LICHTMAN,  president  of  the  Al 
Lichtman  Corporation  and  vice- 
president  of  Preferred  Pictures,  will 
sail  February  20th  on  the  Berengaria  for 
an  extended  tour  through  Europe.  The 
purpose  of  the  trip  will  be  to  arrange 
for  the  complete  distribution  of  the 
Lichtman  product  on  the  continent 
Lichtman's  itinerary  will  include  all  the 
European  capitals  where  he  will  estab- 
lish Al  Lichtman  Exchanges  to  handle 
Preferred  Pictures  abroad. 

He  will  go  first  to  London  where  he 
has  timed  his  arrival  there  with  the  pre- 
mier of  "  Thorns  and  Orange  Blossoms  " 
in  that  city.  In  the  United  Kingdom  the 
distribution  of  Preferred  Pictures  has  al- 
ready been  arranged.  Walterdaw  handles 
Lichtman's  output  there.  "  Rich  Men's 
Wives  "  and  "  Shadows  "  have  already 
been  released  in  their  terriiory. 

Lichtman's  European  trip  is  the  last 
step  in  the  building  up  of  his  complete 
distributing  organization.  He  expects  to 
establish  a  chain  of  offices  throughout  the 
continent  which  will  take  care  of  the  uni- 
versal releasing  system  of  his  product. 


New  Companies  Incorporate 
in  New  York  State 

Motion  picture  companies  incorporating  in 
XewYork  State  during  the  past  week,  show 
the  following  capitalization  and  directors,  ac- 
cording to  papers  filed  with  the  secretary  of 
state:  George  Buck,  Inc.,  $5,000,  George 
Buck,  William  G.  Lovatt,  Sylvia  Schwartz- 
man,  New  York  Citv;  The  Mack  Hilliard 
Theatrical  Corporation,  $30,000,  Mack  Hill- 
iard, R.  C.  Richter,  New  York;  C.  H.  Mun- 
ster,  Beeehurst,  L.  I.;  Albany  Clinton  Square 
Theatre,  Inc.,  Albany,  $50,000,  Jacob  E. 
Tarsches,  Christopher  H.  Buckley,  Samuel 
Caplan,  Albany;  Permolin  Film  Corporation, 
$500,  Marjorie  M.  White,  S.  M.  Moffat,  New 
York;  Howard  Devlin,  Yonkers;  Go-Go,  Inc., 
$35,000,  Solomon  Goodman,  Robert  Walker, 
P.  S.  Goodman,  New  York;  Martin  Johnson 
African  Films,  Inc.,  $500,  A.  Spotswood 
Campbell,  Martin  and  Osa  L.  Johnson,  New 
York  City;  Bloom  Amusement  Co.,  Inc.,  $5,- 
000,  Syracuse,  J.  S.  Burnham,  Cortland;  My- 
ron and  J.  S.  Gray,  Syracuse. 

Playgoers'  Release  Is  Set. 
for  February  25th 

Tom  Moore's  celebrated  poem,  "  Believe  Me 
If  All  Those  Endearing  Young  Charms,"  is 
the  basis  of  the  story  told  in  "  The  Supreme 
Passion,"  a  romantic  drama  which  Playgoers 
Pictures  has  set  for  release  February  25th 
The  authors  of  this  six-part  feature  are  the 
playwrights,  Robert  McLaughlin  and  Charles 
T.  Dazey. 

Among  the  featured  players  in  "  The  Su- 
preme Passion  "  is  Alice  Dixon,  who  before 
entering  motion  pictures  was  widely  known 
as  the  Coca  Cola  Girl.  The  leading  male  role 
is  played  bv  Robert  Adams'. 


Cullen  Landis  Is  Cast  for 
Lead  in  "The  Fog" 

Cullen  Landis  is  the  first  member  of  the 
cast  signed  for  "  The  Fog,"  William  Dudley 
Pelley's  story,  which  Graf  Productions  will 
produce  for  Metro  release.  Mr.  Landis  will 
enact  the  leading  male  role  in  this  story  which 
H.  II.  Van  Loan  adapted  for  the  screen. 


926 

Technicalities  Halt  Crandall  Suits 

Plea  Made  by  Defense  Counsel  Contends 
Action    Must    Be    Filed    in  Delaware 


TECHNICALITIES  are  adding  innu- 
merable complications  to  the  numerous 
suits  on  file  against  Harry  M.  Cran- 
dall and  his  associates  in  Washington,  D.  C, 
which  grew  out  of  the  Knickerbocker  theatre 
disaster  of  a  year  ago.  According  to  the 
latest  twist  affairs  have  taken  the  Supreme 
Court  of  the  District  of  Columbia  has  under 
consideration  the  legality  of  bringing  the  suits 
iu  the  District  of  Columbia. 

Should  the  court  accept  argument  advanced 
by  counsel  for  Crandall  and  his  associates, 
suits  brought  by  Norman  E.  Martingale  would 
be  quashed  and  the  claimants  would  have  to 
transfer  their  cases  to  the  courts  of  Delaware. 

The  contention  of  the  attorneys  for  the  de- 
fendants is  that  there  is  no  Knickerbocker 
Theatre  Company  in  Washington,  as  that  cor- 
poration was  dissolved  last  July  in  Delaware, 
and  also  that  the  corporate  charter  of  the 
company  was  secured  in  that  state.  All 
claims,  it  is  contended,  must  be  filed  in  Dela- 
ware with  the  receivers  appointed  there.  Ser- 
vice on  Harry  M.  Crandall  as  president  of 
She  company  in  the  suit  of  Norman  E.  Martin- 
gale, administrator  of  the  estate  of  his  wife, 
Gertrude  L.  Martingale,  is  illegal,  it  is  con- 
tended. 

Further  complications  come  about  in  the 
declaration  of  some  of  the  defendants  that 
they  are  not  now,  nor  were  they  connected 
with  the  organization  at  the  time  the  Martin- 
gale suits  were  filed.  A  joint  plea  in  abate- 
ment was  filed  to  this  effect  by  Mr.  Crandall, 
Albert  E.  Beitzel  and  Harry  Bulkeley  who 
were  sued  as  trustees  of  the  Knickerbocker 
company. 

The  Delaware  court,  it  is  contended,  ap- 
pointed receivers  for  the  company  long  prior 
to  the  suits  and  by  order  of  that  court  all 
claims  against  the  corporation  must  be  pre- 
sented to  these  court  receivers.  Attorneys 
Wilton  J.  Lambert  and  R.  H.  Yeatmans  filed 
a  special  appearance  for  the  three  defendants 
for  the  purpose  of  plea  to  abate  the  suit. 

Reginald  Geare,  the  building's  architect, 
through  counsel  also  petitioned  the  District 
court  to  dismiss  the  suits  against  him,  citing 
technical  legal  grounds  tending  to  dissolve 
any  cause  for  action  against  him,  and  absolv- 
ing him  from  responsibility  for  structural 
defects  of  the  building  planned  by  him. 


John  Barry  more  Signed  For 
"  Beau  Brummel " 

JOHN  BARRYMORE,  who  this  week 
sailed  for  Europe  after  completing  a 
highly  successful  run  in  the  Arthur 
Hopkins  production  of  "Hamlet,"  has 
been  signed  by  Warner  Brothers  to  play 
the  title  role  in  the  Clyde  Fitch  play, 
"Beau  Brummel"  according  to  announce- 
ment by  Harry  M.  Warner. 

It  is  also  understood  that  Barrymore 
will  play  the  title  role  in  "Deburau,"  ac- 
quired recently  from  David  Belasco. 
Originally,  it  was  planned  that  Lionel  At- 
will,  who  created  the  role  on  the  stage, 
was  to  play  this,  but  it  is  said  that  cam- 
era tests  indicated  that  Mr.  Atwill  would 
not  screen  satisfactorily. 

Barrymore  has  frequently  stated  that 
he  would  do  no  more  screen  work,  and 
the  announcement  of  his  acquisition  by 
Warner  Brothers  came  as  something  of 
a  surprise. 


Up  to  the  present  time  the  court  has  mot 
handed  down  any  decision  on  any  of  the  p«ti- 

tions  offered  by  counsel  for  Mr.  Crandall  and 
the  trustees  for  Mr.  Geare. 


Seattle  Parent  Teachers  to 
Pass  on  Pictures 

To  insure  the  exhibition  in  Seattle  of  only 
the  best  current  photoplays,  the  motion  pic- 
ture and  visual  education  committee  of  the 
Seattle  chapter  of  the  national  Parent-Teach- 
ers' Association  has  adopted  a  three-plank 
platform  for  the  remainder  of  1923,  according 
to  an  announcement  made  recently. 

Pictures  contracted  for  by  Seattle  motion 
picture  houses  will  be  passed  upon  by  the 
reviewing  board.  Films  which  the  commit- 
tee believe  should  be  censored  or  suppressed 
will  be  omitted  from  the  list  of  pictures  rec- 
ommended each  week  by  the  board. 

The  board's  recommendations  of  the  best 
pictures  will  be  made  each  week  in  Seattle 
newspapers,  and  the  list  will  also  be  broad- 
casted four  times  each  week  by  a  Northwest- 
ern radio  broadcasting  station. 


Wilmington  Decries  Defeat 
of  Daylight  Saving 

Business  interests  of  Wilmington,  Del.,  are 
up  in  arms  over  the  recent  passage  of  the 
anti-daylight  saving  measure,  which  forbids  all 
time  systems  excepting  Eastern  Standard 
Time.  Great  confusion  has  occurred  in  Dela- 
ware over  the  summer  time  adoption  of  day- 
light time. 

The  City  Council  of  Wilmington,  manufac- 
turers, sportsmen,  clubs  and  clergymen  have 
sent  hundreds  of  letters  to  the  legislators  pro- 
testing against  minority  rule  of  the  city  and 
suburban  majorities.  Councilman  A.  R.  Abra- 
ham, father  of  the  old  daylight  measure,  de- 
clared Saturday  that  he  knew  if  the  House 
passed  the  Senate  bill  against  daylight  time, 
although  signed  by  the  Governor,  Wilming- 
ton would  ignore  the  law  and  observe  daylight 
time,  any  way. 


Sunday  Pictures  Bill  Up 
in  Rhode  Island 

An  act  to  legalize  the  Sunday  showing  of 
motion  pictures  throughout  the  state  of 
Rhode  Island  has  been  offered  in  the  Senate 
of  that  state  by  Senator  Greene  of  Newport. 
The  act  is  in  amendment  of  Section  2,  Chap- 
ter 124  of  the  general  laws.  Senator  Greene 
has  stated  that  he  stands  unqualifiedly  in  favor 
of  its  passage.  It  was  referred  to  the  Sen- 
ate committee  on  judiciary. 


New  Managing  Director 
for  Eastman 

William  Fait,  Jr.,  who  returned  a  few 
months  ago  from  Mexico  City,  where  he  was 
managing  director  of  the  Olympia  theatre, 
has  been  appointed  managing  director  of  the 
Eastman  theatre,  Rochester,  N.  Y. 

Mr.  Fait  has  been  in  the  motion  picture 
business  since  the  early  days  of  the  industry. 


Motion  Picture  News 

National  Committee  Drafts 
(t Better  Films "  Creed 

The  National  Committee  for  Better  Films, 
affiliated  with  the  National  Board  of  Review, 
is  to  have  its  "  credo."  The  creed,  which  was 
formulated  by  a  group  of  educators,  clergy- 
men, and  welfare  workers  associated  with  the 
committee,  read's  as  follows: 

"  I  Believe  that  the  best  way  to  improve 
motion  pictures  is  to  select,  patronize  and  ad- 
vertise the  best. 

u  I  Believe  in  special  performances  for  boys- 
and  girls  and  special  family  nights. 

"  I  Believe  in  educating  parents  to  study 
their  children  and  to  regulate  their  attendance 
at  motion  pictures  with  intelligent  care. 

"  I  Believe  in  the  maintenance  of  the  high^- 
est  standards  in  the  conduct  of  the  motion 
pictures  with  intelligent  care. 

"  I  Believe  in  telling  the  exhibitor  when  I 
like  his  program  and  why,  as  well  as  when  I 
don't  like  his  program  and  why. 

"  I  Believe  in  the  motion  picture  theatre  as- 
a  community  institution  and  in  community  co^ 
operation  with  the  exhibitor. 

"  I  Believe  in  the  vast  educative,  cultural 
and  recreational  values  of  the  screen,  and  in 
my  own  ability  to  add  a  little  to  the  forces- 
working  for  its  constant  elievatiomi."' 


Censorship  Bill  Before  the 
Idaho  Legislature 

Motion  pictures  in  Idaho  will  be  drastically 
censored  if  a  bill  introduced  by  Representa- 
tives Bruce  and  McBirney  of  Ada  Connty  and 
Brainard  of  Soshone  County  passes  the  state 
legislature,  which  is  now  in  session.  The  bill 
extends  to  supervision  over  advertising  as  well 
as  demanding  the  licensing  of  all  films  shown 
within  the  state,  by  a  commission  of  three 
members,  one  of  which  must  be  a  woman. 

The  bill,  which  was  introduced  into  the 
house  on  February  10,  provides  for  a  bureau 
of  standardization  and  for  the  appointment 
of  members  of  a  commission  by  the  governor, 
commissioner  of  education  and  state  superin- 
tendent. The  lengthy  bill  covers  every  phase 
of  movie  censorship. 


Hiers  Alters  "  Seventy- five 
Cents'7  to  "Six  Bits" 

For  the  sake  of  brevity  and  adaptability  in 
advertising  display,  the  title  of  Walter  Hiers' 
second  starring  picture  for  Paramount  has 
been  changed  from  "  Seventy-five  Cents  an 
Hour "  to  "  Six  Bits  an  Hour."  Hiers  has 
just  started  work  in  this  picture  at  the  Lasky 
studio.  The  original  story  is  by  Frank  Con- 
don and  the  scenario  is  by  Grant  Carpenter. 
Jacqueline  Logan  is  again  playing  opposite 


George  Eastman  Cuts  Price 
on  Film  Raw  Stock 

Announcement  was  made  during  the  week 
of  a  cut  in  the  price  of  film  raw  stock  manu- 
factured by  George  H.  Eastman.  The  new 
schedule  of  the  Rochester  company  reduces 
the  price  from  2.25  cents  to  2  cents  per  foot. 


Morrie  Ryskind,  Lichtman 
Publicity  Chief 

Morrie  Ryskind  has  accepted  the  post  of 
Director  of  Publicity  for  the  Al  Lichtman 
Corporation,  to  succeed  J.  M.  Loughborough, 
resigned. 


February  24,1923 


927 


NEWSY    BRIEFS    FROM    CENTRAL    FILM  BELT 

Chicago  and  the  Mid-West 

L.   H.   MASON,    REPRESENTATIVE,    725   S.    WABASH  AVE. 


Around  the  Trade 

THE  Post  Office  Department, 
through  the  Chicago  postmas- 
ter, has  requested  Motion  Picture 
News  to  advise  exhibitors  of  the 
fact  that  parcels  of  film,  when  re- 
mailed,  must  bear  legible  addresses, 
and  that  if  the  old  labels  are  not 
removed,  the  new  label  or  address 
should  be  placed  so  as  to  com- 
pletely obscure  or  obliterate  the 
original  address.  With  this  co-op- 
eration on  the  part  of  the  exhibitors, 
the  mis-sending  of  film  parcels 
should  be  reduced  to  a  minimum. 


Emil  Mayer,  former  chief  ac- 
countant for  Jones,  Linick  & 
Schaef er,  leaves  shortly  for  Cali- 
fornia, where  he  will  make  his  fu- 
ture home.  Jones,  Linick  &  Schae- 
fer  executives  and  their  theatre 
managers  gave  Mr.  Mayer  a  fare- 
well dinner  at  the  Sherman  Hotel 
and  wished  him  good  luck,  last 
week. 


J.  S.  McHenry,  who  has  a  host  of 
friends  in  Chicago  motion  picture 
circles,  where  he,  for  many  years, 
was  known  as  one  of  the  most  pop- 
ular men  connected  with  the  trade 
press,  has  been  appointed  branch 
manager  for  F«x  Film  Corporation 
in  Germany,  and  expects  to  leave 
for  Berlin  about  the  first  of  May. 

L.  H.  Frank,  well  known  exhibi- 
tor and  hard  worker  in  the  I.  M.  P. 
T.  O.,  has  been  elected  secretary  of 
the  state  organization  to  fill  the  va- 
cancy caused  by  the  resignation  of 
J.  B.  Dibelka,  as  secretary. 

A  gala  program  was  arranged  for 
Lubliner  &  Trinz's  Senate  theatre 
this  week  under  the  direction  of 
Manager  Sam  Trinz,  to  celebrate 
the  anniversary  of  this  magnificent 
theatre's  opening.  A  colorful  Lin- 
coln's birthday  spectacle,  depicting 
the  memorable  Gettysburg  address, 
and  Art  Kahn  and  his  orchestra 
in  a  specially  arranged  novelty 
number,  were  the  outstanding  fea- 
tures of  the  program. 


audiences  one  hundred  per  cent,  and 
despite  bad  weather,  the  second 
day's  business  was  also  very  heavy. 
Particular  interest  is  felt  in  this 
picture  as  it  is  the  first  to  be  made 
by  the  Associated  First  National 
Pictures  and  sets  a  high  standard 
for  future  productions  to  measure 
up  to. 


Word  from  L.  M.  Rubens,  who 
is  vacationing  at  the  Ambassador 
Hotel,  Los  Angeles,  where  he  went 
a  few  weeks  ago  to  join  his  fam- 
ily, is  to  the  effect  that  the  popular 
president  of  the  I.  M.  P.  T.  O.  will 
return  to  his  home  about  the  1st  of 
March.  "  The  days  are  balmy  and 
the  weather  delightful,"  says  Mr. 
Rubens,  "  but  give  me  Chicago." 


The  second  birthday  of  the 
Tivoli  theatre  was  celebrated  at  the 
south  side  cinema  palace  this  week 
with  a  gala  program  of  stage  spe- 
cialties and  musical  features.  Bala- 
ban  &  Katz's  statistics  show  that 
the  Tivoli's  second  year  has  been 
fifteen  per  cent  more  successful  in 
attendance  than  its  first  year.  In- 
terest in  this  beautiful  house,  instead 
of  waning,  seems  to  grow  constant- 
ly and  people  from  all  parts  of  Chi- 
cago and  tourists  from  out  of  town 
are  present  at  every  performance. 


"  Douglas  Fairbanks  in  Robin 
Hood,"  went  into  its  fifth  week  at 
the  Roosevelt  theatre  Monday,  with 
a  fine  attendance  record  behind  it. 
Its  run  will  be  extended  to  at  least 
six  weeks. 


Numerous  complaints  have  been 
received  by  the  United  States  De- 
partment of  Justice  at  Washington, 
and  an  investigation  has  been  au- 
thorized by  the  Attorney  General  of 
the  United  States  to  ascertain 
whether  or  not  the  American  Society 
of  Authors,  Composers  and  Pub- 
lishers have  been  violating  the  fed- 
eral laws ;  namely  the  restraint  of 
interstate  commerce  through  the  ac- 
tivities of  this  association.  Co- 
operating with  the  department,  the 
Illinois  Motion  Picture  Theatre 
Owners  have  sent  out  a  question- 
naire to  all  motion  picture  exhibi- 
tors in  Illinois,  and  the  returns  are 
expected  to  give  the  federal  author- 
ities information  on  which  they 
may  be  able  to  act.  It  is  hoped  that 
the  exhibitors  will  fill  out  and  re- 
turn questionnaires  to  the  headquar- 
ters of  the  I.  M.  P.  T.  O.,  752  S. 
Wabash  Avenue,  Chicago,  immedi- 
ately, as  it  will  be  to  their  direct 
advantage  to  have  the  facts  before 
the  government. 

Ben  Serkowich  is  a  recent  addi- 
tion to  Balaban  &  Katz's  publicity 


QfeSTDLLMAN 


"  Mighty  Lak'  A  Rose "  made  a 
new  attendance  record  for  opening 
days  at  the  Chicago  theatre  when 
it  started  its  week's  run  on  Febru- 
ary 12th.    The  picture  satisfied  the 


9t  is  tfith  keen  pleasure 
and  ^reat  pride  that 

^uk  present 

Fairbanks 

in  .„ 

R0BINHO0D 


LCCCNO' 

HISTORY! 

ROMASCtl 


department.  Mr.  Serkowich  made 
a  big  reputation  for  himself  as  pub- 
licity man  for  Dee  Robinson's 
.Madison  theatre  at  Peoria,  where 
he  secured  columns  of  free  pub- 
licity space  for  this  house,  and  also 
put  over  many  notable  exploitation 
stunts. 


Lee  Mitchell,  one  of  the  veterans 
of  film  row,  is  back  in  the  exhibi- 
tion game  and  is  managing  director 
of  the  Loew  theatre  on  Milwaukee 
Avenue  for  Max  Gottshalt,  who  re- 
cently took  over  the  house  from 
Ludwig  Schindler. 


Rodolph  Valentino  and  Winifred 
Hudnut  will  put  on  a  dancing  act 
at  the  Trianon,  Andrew  Karzas' 
palatial  dancing  hall,  next  week. 
Mr.  Valentino  passed  through  the 
city  this  week,  en  route  to  St.  Louis, 
where  he  will  fulfill  a  similar  en- 
gagement, returning  to  Chicago 
Sunday  for  a  week  at  the  Trianon. 
While  in  the  city  he  shunned  pub- 
licity and  refused  to  give  any  in- 
terviews as  to  future  plans. 


Among  the  Exchanges 

CRESS  SMITH,  of  United  Ar- 
tists, was  scheduled  to  arrive 
at  Sydney,  Australia,  aboard  the 
good  ship  Ventura,  on  February 
13th.  He  is  accompanied  by  his 
family  and  is  expected  to  remain  in 
the  South  Sea  continent  for  sev- 
eral months  before  returning  to  the 
United  States. 


Del  Goodman,  who  recently  re- 
signed as  United  Artists'  salesman, 
is  now  connected  with  Fox  Film 
Corporation,  and  it  is  reported,  will 
be  given  charge  of  the  Australian 
branch  of  this  company  at  an  early 
date. 


Maurice  Hellman  is  pleased  over 
the  way  exhibitors  are  booking  his 
new  five  reel  feature,  "  Any  Night," 
starring  Robert  Edeson  and  Tully 
Marshall.  Among  the  circuits  al- 
ready signed  up  are  Lubliner  & 
Trinz  and  Ascher  Brothers. 


"  Only  A  Shop  Girl  "  will  be  re- 
leased by  Greiver  Productions  in 
northern  Illinois  and  Indiana  terri- 
tory, Si  Greiver  having  purchased 
the  rights  to  this  widely  advertised 
picture  from  C.  B.  C.  Films  Corpo- 
ration. Mr.  Greiver,  it  will  be  re- 
membered, also  purchased  the  rights 
to  the  first  of  the  "  box  office  win- 
ners "  put  out  by  C.  B.  C.  when 
the  series  was  first  announced.  It 
was  "  More  To  Be  Pitied." 


Sam  S.  Shurman,  recently  pro- 
moted to  resident  manager  of  Gold- 
wyn's  new  Milwaukee  branch,  was 
given  a   surprise   party  February 
10th.    On  that  day  he  received  a 
phone  message  from  the  Chicago 
office,    requesting    his  immediate 
Vigorous  ad  for  "Douglas  Fairbanks  Presence  there  and  Sam  responded 
in  Robin  Hood"  used  by  the  Stillman   with  alacrity  and  hastened  to  Lhi- 
theatre,  Cleveland  cago   as   fast   as   the   train  could 


CARL.  -LAEMMLE  PRESENTS 
A  UN  I  VERS  A  L  JEWeU- 


151 

4M9 


PR1SCILLA  DEAN, 

"The  FLAME 
OF  LIFE* 

A  HOBART  HENLEY  PRODUCTION^ 

Randolph 

STATE    AND  RANDOLPH 


Distinctive  art  ad  for  "  The  Flame  of 
Life  "  at  the  Randolph  theatre,  Chicago 

carry  him.  When  he  arrived  at  the 
Chicago  office  he  was  ushered  into 
the  offices  of  District  Manager 
George  A.  Hickey,  where  he  found 
the  entire  sales  force  assembled. 
Whereupon  Resident  Manager  B.  B. 
Reingold  arose  and  presented  the 
astonished  Shurman  with  a  hand- 
some smoking  set  and  humidor. 
Mr.  Shurman  was  sales  manager 
at  the  Chicago  exchange  until  re- 
cently and  is  extremely  popular 
along  the  film  row.  Following  the 
presentation  Mr.  Shurman  was 
stricken  with  the  flu  and  is  slowly 
convalescing  at  the  Hotel  Atlantic, 
this  city. 


District  Manager  Hurn,  of  Hod- 
kinson,  was  in  the  city  this  week, 
and  while  here  discussed  plans  for 
the  release  of  "  Down  to  the  Sea 
in  Ships,"  which  is  said  to  be  one 
of  the  greatest  pictures  ever  pro- 
duced. A  print  of  this  fine  feature 
arrived  in  Chicago  Tuesday  and  was 
viewed  for  the  first  time  by  Man- 
ager Simmons  and  staff,  who  were 
greatly  enthused  over  it. 


Neva  Gerber,  who  was  brought  to 
Chicago  by  Frank  Zambreno  to 
make  a  number  of  personal  appear- 
ances in  connection  with  showing 
of  pictures  in  which  she  stars,  went 
over  big  at  the  Shakespeare  on 
Monday  and  Tuesday  of  this  week, 
where  she  made  her  first  appearance 
before  Chicago  audiences,  "  Im- 
pulse," which  is  released  by  Prog- 
ress Pictures  in  this  territory,  being 
the  picture  shown.  Miss  Gerber 
will  also  appear  at  the  Gold,  Peo- 
ples, Atlantic,  Easterly,  Emmett, 
Julian  and  other  theatres  before  she 
leaves  the  city  next  week. 


District  Supervisor  George  A. 
Hickey  has  had  new  honors  con- 
ferred upon  him  and  hereafter  film 
row  should  watch  its  step,  especial- 
ly when  passing  the  Goldwyn  ex- 
change at  Eighth  and  Wabash,  as 
Mr.  Hickey  is  now  a  deputy  sheriff 
of  Cook  County. 


928 


Motion  Picture  News 


PROGRAMS    FOR    THE    WEEK    OF    FEBRUARY  11TH 

With  First  Run  Theatres 

WIRE      REPORTS      FROM  CORRESPONDENTS 


NEW  YORK  CITY 

Capitol  Theatre — 

Overture  — ■"  Tannhauser  " — Capital 
Grand  Orchestra. 

Feature — The  Christian — Goldwyn. 

Rivoli  Theatre — 

Overture — "  La  Boheme  " — Riesen- 
feld's  Classical  Jazz. 

Novelty — Einstein  Theory  of  Rela- 
tivity. 

Specialty  —  Pastoral  —  Vocal  and 

Dance  Numbers. 
Feature — Adam  and  Eva — Marion 

Davies — Paramount. 
Specialty — Dance  Divertissement— 

The  Serova  Dancers. 
Cartoon — Felix  Lends  a  Hand. 
Recessional— Organ. 

Rialto  Theatre — 

Overture — "Egmont"  — Riesenf  eld's 

Classical  Jazz. 
Current  Events — Rialto  Magazine. 
Vocal  —  Dream  Melody  from 

"Naughty     Marietta"  —  Emma 

Noe,  soprano. 
Feature — Java   Head  —  Paramount. 
Novelty — Ballet  Burlesk — A  Leven- 

thal  Music  Film. 
Comedy — Dog  Sense. 
Criterion  Theatre — 
Feature — Driven — Universal. 
Lyric  Theatre — - 
Feature  —  Hunting   Big    Game  in 

Africa. 

Cameo  Theatre — 

Overture — Organ  Recital. 
Current  Events — Cameo  News  Pic- 
torial. 

Cartoon — Chicken  Dressing. 
Novelty — A  Musical  Snuff  Box— 

Via  Radio. 
Comedy — A  Social  Error. 
Feature — The  Last  Hour — Masta- 

don. 

Recessional — Organ. 


FALLEN 

BOOTH  TARJKINGTON'S 


J&ertha  Today's  ImmortaL 
t^oue  Storey 

Thorns 

)  arm 

JANGE 


-With 

Kenneth  Harlan,  SstelleDauLorf 
(Arthur  Hull.  <Sdith  Moberts 

_<2o  storif  of a  loi/e  conflict 
Q/~  where  a  man  is  called  upon 

fo  decide  between  the  Sri 

of  his  dreams  and  a  beautiful 

stranger  who  sang  her  way 

into  his  heart* 

"Alamo  News 

*  Pun  From  thepress'' 

ALAMO 
ORCHESTRA 

Louisville's  Direct/on 
finest-  Walter  J.  Rudolph 


i     ANOTHEn  weetc 

MIAMI  LUCKY 
SEVEN*' 

HtlOOVtRBV  POPULAR  D£MANB 


Art  ad  on  "Thorns  and  Orange  Blossoms,"  which  was  used  by  the  Alama 
theatre,  Louisville,  Ky. 


The  Allen  theatre,  Cleveland,  used  this 
display  ad  tor  "  The  Flirt  " 


Mark-Strand  Theatre — 

Overture — "Scene  de  Ballet — Festi- 
val Dance  and  Valse  of  the 
Hours"  t—  Strand  Symphony 
Orchestra. 

Current  Events  —  Mark-Strand 
Topical  Review. 

Prologue  to  Fury — Male  Quartette. 

Feature  —  Fury — Richard  Barthel- 
mess — First  National. 

Recessional — Organ. 

BROOKLYN 

Mark-Strand  Theatre — 

Overture — Operatic  Potpourri. 

Specialty — Radium  Dance  Novelty. 

Scenic — In  the  Great  North — Post- 
Nature  Scenic. 

Vocal — Duet  —  "Swear  in  This 
Hour." 

Current  Events — Mark-Strand  Top- 
ical Review. 

Prologue — With  vocal  number,  "On 
the  Road  to  Mandalay." 

Feature  —  Fury — Richard  Barthel- 
mess — First  National. 

LOS  ANGELES 

Kinema  Theatre — 

Overture — "Raymond." 
Current   Events  —  International 
News. 

Novelty — Topics  of  the  Day. 

Feature  —  Oliver  Twist  —  Jackie 
Coogan — First  National. 

Novelty  —  Prizma  —  Accompani- 
ment— "Three  O'Clock  in  the 
Morning." 

Recessional — Organ. 


Next  Week — The  Voice  from  the 
Minaret — Norma  Talmadge — 
First  National. 

California  Theatre — 

Serenade  and  a  Plantation  Rhap- 
sody. 

Overture — Symphony — The  Ride  of 
the  Valkyries  Drdla. 

Current  Events— Fox  and  Interna- 
tional News. 

Novelty — Topics  of  the  Day. 

Comedv — Our  Gang — One  Terrible 
Day. 

Feature — Mad  Love — Pola  Negri — 
Goldwyn. 

Recessional — Organ. 

Symphony  Theatre — ■ 

Feature — The  Blacksmith — Buster 
Keaton — First  National.  (Sec- 
ond week.) 

Grauman's  Rialto — 

Feature — Adam's  Rib — Paramount. 
(Second  week.) 

Grauman's  Hollywood  Egyp- 
tian— 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood — United  Artists. 
(Seventeenth  week.) 

Loew's  Theatre — 

Feature — The  World's  Applause — 

Paramount.    (Second  week.) 
Miller's  Theatre- 
Feature — The  Christian — Goldwyn. 
(Third  week.) 

Pantages  Theatre — 

Feature  —  Captain    Fly-by-Night  — 

F.  B.  O. 
Six  acts  of  vaudeville. 

Hillstreet  Theatre — 
Feature — Young  America. 


Current    Events  —  International 

News. 

Cartoon — Aesop's  Fable. 

Comedy — Boyhood   Days — Century. 

Serial — Around  the  World  in  Eigh- 
teen Days — Universal. 

Six  acts  of  vaudeville. 

Grauman's  Theatre — 

Overture  —  ''Home  Sweet  Home 
the  World  Over." 

Novelty — Fun  from  the  Press'. 

Current  Events — Pathe  Weekly. 

Novelty —  Organ  —  "Starting  the 
Stops." 

Comedv — Pest  of  the  Storm  Coun- 
try- 
Specialty — Four  Swiss  Yodlers. 
Feature  —  Nobody's   Money  —  Jack 

Holt — Paramount. 
Recessional — Organ. 

CHICAGO 

Chicago  Theatre — 

Overture  — "  Morning,  Noon  and 
Night." 

Novelty — Topics  of  the  Day. 

Specialty — Holt  and  Leonard  sing- 
ing— a,  "Annie  Laurie ;"  b, 
"  Last  Rose  of  Summer ;"  c, 
"  Long,  Long  Ago." 

Current  Events — News  Weekly. 

Music — Organ  solo. 

Scenic — Abraham  Lincoln. 

Specialty — If  Winter  Comes. 

Feature  —  Mighty  Lak'  a  Rose — 
Dorothy  Mackaill — First  Na- 
tional. 

Cartoon. 

Next    Week  —  What    a    Wif  e 

Learned. 
Tivoli  Theatre — 

Overture—"  1812." 

Music  —  Organ     Sole — Milton 

Charles  at  the  organ. 
Specialty — Humoresque. 
Current  Events — Weekly. 
Novelty — Topics  of  the  Day. 
Scenic. 

Specialty— Lilies  of  the  Field. 


Ad  along  new  lines  for  "  When  Knight- 
hood Was  in  Flower,"  done  by  Gordon 
Bennett,  artist  of  the  Rialto  theatre, 
Omaha 


February  24,  19^3 


929 


Nov  W.J-UM  IWfiMni  IIA.M.  OmOj 

GRAUMANS  gg 
METROPOLITAN 

THEATRE 

SbwrPtaof  nrWjra 
NOW*PLAYINC 

Complete  change  of  program  every  Saboty 

c/hnericas  most 
popular  favorite/ 

THOMAS 
MEIGHAN 

"BackHome 
and  Broke" 

LilaLee 

Geor&Ades  comedit 

nwstrrptae  untten  esfec- 
*•      tAPmrneunt  Prfwz 


Grauman's  Metropolitan  theatre,  Los 
Angeles,  used  this  clean  cut  ad  on 
"  Back  Home  and  Broke  " 

Feature — Voice  from  the  Minaret 
—  Norma  Talmadge  —  First 
National. 

Cartoon — Felix. 

Next  Week — Mighty  Lak'  a  Rose. 
Riviera  Theatre — 
Overture — "  Martha." 
Scenic. 

Specialty — Harp  Quartette. 

Current  Events — News  Weekly. 

Novelty — Topics  of  the  Day. 

Specialty — My  Lady's  Fan. 

Feature — Voice  from  the  Minaret 
— Norma  Talmadge — First  Na- 
tional. 

Comedy — Larry  Semon._ 

Next  Week — Mighty  Lak'  a  Rose. 

Roosevelt  Theatre — 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood— United  Artists- 
Fourth  week. 

Wood  lawn  Theatre — 

Overture — "  Orpheus  in  the  Under- 
world." 

Current  Events — Woodlawn  News 

and  Views. 
Novelty— Topics  of  the  Day ;  Pathe 

Review. 

Comedy — The  Raisin  and  the  Cake 
of  Yeast. 

Music — 'Cello  Solo — "The  Rosary-" 

Feature — Back  Home  and  Broke- 
Thomas   Meighan — Paramount. 

Next  Week — Thirty  Days. 

Barbee's  Theatre — 

Universal  News. 

Novelty — Topics  of  the  Day. 

Feature  —  The    Third    Alarm  — 

F.  B.  O. 
Cartoon. 

McVicker's  Theatre — 

Overture  —  An  operatic  fantasy 
from  Pagliacci. 

Novelty — Literary  Digest 

Specialty — Indian  Episode— Weav- 
er of  Dreams. 

Music — Organ  Solo — "Babv  Blue 
Eyes." 

Specialty — Russian   Comique — Ka- 
tinka  and  Her  Wooden  Soldier. 
Comedy — A  Tough  Winter. 
Feature — Adam  and  Eva — Marion 

Davies — Paramount. 
Next  Week— The  White  Flower. 

Randolph  Theatre — 

Current  Events  —  International 
News. 

Comedy — Peg  o'  the  Movies — Baby 

P  eggy —  Cjen  tu  ry . 
Feature — The  Flame  of  Life — Pris- 

cilla  Dean — Universal. 
Next  Weeks — Driven. 


Senate  Theatre — 

Overture  —  Lincoln  Memorial  — 
"The  Evolution  of  Dixie " — 
Senate  Orchestra.  "  Lincoln's 
Gettysburg  Speech,"  Lawrence 
Coghlan,  as  Lincoln. 

Current  Events  —  Snapshots  of 
World  Events. 

International  News — Nos.  13-14. 

Specialty — Senate  Second  Anni- 
versary Interpretation  —  (a) 
Spring  Song  "  —  Mendelssohn, 
(b)  "Moments  Musical"  — 
Shubert. 

Comedy  —  A  Good  Scout — Jimmie 
Adams. 

Added  Attraction  —  Twenty  Min- 
utes Aboard  an  Ocean  Liner — 
Art  Kahn  and  his  Syncopaters. 

Feature — Back  Home  and  Broke — 
Thomas  Meighan — Paramount. 

Recessional — Organ. 


sr.  louis 


Missouri  Theatre — 

Overture  —  "  Bubble  Dance "  — 
Missouri  Symphony  Orchestra. 

Current  Events — Missouri  News 
and  Views. 

Novelty — Fun   from   the  Press. 

Cartoon — Felix  Cat  at  the  Fair, 
with  special  organ  accompani- 
ment. 

Added  Attraction  —  Alexander 
Oumansky  and  Capitol  Ballet. 
N.  Y.,  in  The  Dance  of  the 
Hours. 

Comedy — Uncle  Tom's  Cabin — 
Sunshine. 

Feature  —  Racing  Hearts  —  Para- 
mount. 

Grand  Central,  West  End, 
Lyric  and  Capitol  Theatres — 

Overture. 

Current  Events — News  and  Views. 
Novelty — Topics  of  the  Day. 
Music — Organ  solo. 
Vocal  Solo — By  ex-cello  soloist  of 

the, Berlin  Philharmonic. 
Feature — Trifling   Women— Metro. 

Delmonte  Theatre- 
Overture — Humfeld  Delmonte  Or- 
chestra. 

Current  Events — News  and  Views. 

Novelty — Fun  from  the  Press ; 
Screen  Snapshots. 

Vocal — Cyrena  Van  Gordon,  con- 
tralto of  Chicago  Grand  Opera 
Company. 

Added   Attraction — Mr.    and  Mrs 


Rodolph  Valentino  in  personal 
appearances. 
Feature — Notoriety — State  Rights. 
Wm.  Fox  Liberty  Theatre — 
Overture  —  Liberty     Concert  Or- 
chestra. 

Current  Events — Fox  News  and 
Views. 

Scenic — Educational. 

Cartoon — Mutt  and  Jeff. 

Comedy — Uncle  Tom's  Cabin- 
Sunshine. 

Feature — The  Town  That  Forgot 
God — Fox. 

Rivoli  Theatte— 

Overture  —  Janssen's  Concert  Or- 
chestra. 

Current  Events  —  International 
News  and  Views. 

Novelty — Fun  from  the  Press. 

Comedy — Century. 

Feature — The  First  Degree — Uni- 
versal. 

Columbia  Theatre — 

Overture — Columbia  Concert  Or- 
chestra. 

Current    Events — Fox    News  and 

Views! 
Scenic— Educational. 
Cartoon — Mutt  and  Jeff. 
Comedy — Lee  Kids  in  The  Town 

Terrors. 

Serial — Fourth  episode  of  Plunder 
—Pathe. 

Feature — When   Danger   Smiles — 

.  Vitagraph. 
Also  five  acts  of  vaudeville. 

BOSTON 


ONE  OF 


THE.  BIG  THRILLS 


Loew's  State  Theatre — 

Overture — Organ. 
Novelty — Pathe  Review. 
Comedy — A     Spooky     Romance — 
Century. 

Feature — Crinoline    and  Romance 

Viola  Dana — Metro. 
Musical  —  Orchestra  —  Litoff's 

"  Robespierre." 
Current  Events — Pathe  News. 
Noveltv — Topics     of     the     Day — 

Pathe. 

Feature — The  World's  Applause — 

Bebe  Daniels — Paramount. 
Recessional- — Orchestra. 
Loew's  Orpheum  Theatre — 
Overture — Organ. 

Current    Events — P  a  t  he  News 
Weekly. 

Noveltv — Topics    of    the  Day — 

Pathe. 
Musical — Orchestra. 

IN  A.  BIG  PHOTOPLAY: 


■vTHRpilGH  MILES  OF  FLAME  ! 

.   Over  burning  bridges  j 
f       Past  falling  trees  ! 
i  *    Bringing  hundreds 

"*         TO  SAFETY !  ^— 


GOLDWYN  presents 


POLA 
NEGRI  1 


Hal  Roach's 
"OUR  GANG" 


World  premiere  ad  for  "  Mad  Love  "  at 
the   California   theatre,   Los  Angeles 

Feature — Dark  Secrets  —  Dorothy 
Dalton — Paramount. 

Comedy — Spooky  Romance — Cen- 
tury. 

Recessional — Organ. 

Modern  and  Beacon  Theatres — 

Overture — Organ. 

Current    Events    —  International 

News. 

Noveltv — Topics  of  the  Day — 
Pathe. 

Feature — Hungry  Hearts  —  Gold- 
wyn. 

Added    Attraction— Round  Two — 

The  Leather  Pushers. 
Overture — Orchestra. 
Feature — The  World's  A   Stage — 

Principal  Pictures — S-R. 
Recessional — Organ. 


BUFFALO 


The  Moon  theatre,  Omaha,  used  this  to  advertise  "  The  Ninety  and  Nine." 


Shea's  Hippodrome — 

Overture —  Dance  of  the  Hours  " 
— Puccini. 

Organ  Recital — "Raymond." 

Current  Events — Hippodrome  Re- 
view. 

Feature — My  American  Wife — 
Gloria  Swanson — Paramount. 

Comedy — My  Hero — Lupino  Lane. 

Vocal — Selections  by  Mary  Tayne, 
Soprano. 

Next  Week — Tess  of  the  Storm 
Country. 

Lafayette  Square  Theatre — 

Overture — "  American  Fantasie  " — 
Herbert ;  Organ  Recital — Se- 
lections. 

Feature  —  "  Thorns  and  Orange 
Blossoms — Al  Lichtman. 

Comedy — ■"  Snub  "  Pollard. 

Next  Week — Lights  of  New  York. 

Loew's  State  Theatre — 

Overture — "  Music  Box  Revue." 

Current  Events — Pathe  News. 

Feature  —  Broken  Chains  —  Col- 
leen Moore — Goldwyn. 

Comedy — Mutt  and  Jeff  Cartoon. 

Next  Week — Heroes  of  the  Street. 

New  Olympic  Theatre — 

Overture — Recital  on  Wurlitzer  by 

William  Wirgis. 
Current  Events  —  International 

News. 

Feature — The  First  Degree — Frank 

Mayo — Universal. 
Comedy — Maud,  the  Mule. 
Added     Attraction — The  Leather 

Pushers — Round  Eight. 
Vocal — "  Celeste  Aida  " — Sung  by 

Signor  Nisita. 
Palace  Theatre — 
Feature — If  I  Were  Queen — Ethel 

Clayton— F.  B.  O. 


S3& 


Motion  Picture  News 


BEBE  DANIELS 
LEWIS  STONE 

"£kt  story  fi  A«ai4/**Mr  ■*» 
risktde**nfttmgaihtrmad 
p&ssson  for  e  froai  p&pfslory 


ERNEST  BELCHERS 

Q-FAHOUS  DANCERS -1 5 

THE  DREAM  BIRDS 

a-iythmg  hit 


MAX  FISHEP 

■fry  «gooo*5Ta«  or  &  soloists 

WEKHGCI 

J^»t;e-coi«jnn  art  ad  /or  "  7Vie  TForWs 
.appZause "  used  6j/  Lotto's  State  the- 
atre, Los  Angeles 
Comedy — The  Agent — Larry  Se- 
mon. 

Added    Attraction — New  Leather 

Pushers — Round  Two. 
Shea's  North  Park  Theatre — 

Feature — Trifling  Women — Metro. 
Comedy  —  Lazy  Bones  —  Clyde 
Cook. 


WASHINGTON 

Crandall's  Metropolitan  The- 
atre— 

"Overture — "Evolution  of  Dixie." 
Current  Events — Pathe  News. 
Comedy — Casey  Jones,  Jr. 
Feature — Minnie — First  National. 
Next  Week — The    Woman  Con- 
quers. 

"Loew's  Palace  Theatre — 

Overture — "The  Lady  in  Ermine" 
selections. 

'Current  Events — Pathe  News. 

'Comedy — Mud  and  Sand. 

Feature — A  Daughter  of  Luxury- 
Paramount. 

Next  Week — Java  Head. 

Loew's  Columbia  Theatre — 

Feature — One  Exciting  Night — D. 
W.  Griffith— United  Artists. 

JMoore's  Rialto  Theatre — 

Overture — "Maritana." 

•Current  Events — Fox  News — Fun 
from  the  Press. 

■Comedy — The  Pirate. 

Feature — Ebb  Tide — Paramount. 

Next  Week — The  Christian. 


DETROIT 


Feature  —  The  Face  on  the  Bar- 
room Floor — Fox. 

Comedy  —  Young  and  Dumb  —  Al 
St.  John. 

Madison  Theatre — 

Overture  —  "  Mid-Summer  Night's 

Dream." 
Current  Events — Pathe  News  . 
Specialty — Loos  Brothers. 
Feature — The  World's  Applause — 

Bebe  Daniels  and  Lewis  Stone 

— Paramount. 
Comedy  —  Pop    Turtle's  Grass 

Widow. 
Recessional — Organ. 
Next    Week — When  Knighthood 

was  in  Flower — Marion  Davies 

— Paramount. 


DALLAS 


Palace  Theatre — 

Overture  —  Fifty-Ninth  Symphony 

Concert-Orchestra. 
Current  Events — Palace  News. 
Scenic — Palace  Tours. 
Specialty- — Valentine  Greetings. 
Cartoon — Aesop's  Fables. 
Feature — The  World's  Applause — 

Bebe   Daniels,   Lewis  Stone — 

Paramount. 
Recessional — Organ. 

Old  Mill  Theatre- 
Current  Events — Kinograms. 
Feature — Heroes    of    the  Street, 

Wesley  Barry — Warner  Bros. 
Added   Attraction — Wesley  Barry 

in  person. 
Comedy — The    Ropin'    Fool — Will 

Rogers. 
Recessional — Organ. 

Melba  Theatre — 

Prologue  to  Voice  from  the  Min- 
aret 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge — First 
National. 

Comedy — Peg  o'  the  Movies. 

Recessional — Organ. 


Send  ihc 
Kiddies 


ST.  PAUL 


Adams  Theatre — 

Overture — "  Fingal's  Cave." 

Current  Events — Topical  Review. 

Vocal — Tenor  solo. 

Feature — Fury — Richard  Barthel- 
mess  and  Dorothy  Gish — First 
National. 

Recessional — Organ. 

Broadway-Strand  Theatre — 

Feature  —  One  Exciting  Night  — 
United  Artists.    (Second  week.) 

Capitol  Theatre — 

Overture — "  Semiramide." 

Current  Events — Pathe  News. 

Specialty  —  Sammy  Stewart's  Or- 
chestra. 

Feature  —  The    Beautiful  and 

Damned — Warner  Brothers. 
Comedy — Dog  Sense. 
Recessional — Organ. 
Fox  Washington  Theatre — 
Current  Events — Fox  News. 
Cartoon — Mutt  and  Jeff. 
Vocal — Soprano  Solo. 


Capitol  Theatre — 

Overture — Festival  Dance  and 
Yalse  of  the  Hours. 

Current  Events — Pathe  and  Inter- 
national News. 

Specialty — Amedio,  dean  of  accor- 
dionists. 

Comedy. 

Specialty — Plantation  Days  —  (A 
Breath  of  Dixie). 

Feature — The  Voice  from  the  Min- 
aret, Norma  Talmadge — First 
National. 

Novelty — Urban      Movie      Chats ; 

Starland  Revue. 
Recessional — Organ. 


NEWARK 


Clean-cut  ad  for  "  Teas  of  the  Storm 
Country  "  at  the  Grand  Central,  West 
End  Lyric  and  Capitol  theatres,  St. 
Louis 


Branford  Theatre — 

Overture — "Madame  Butterfly." 
Current  Events — Branford  Review. 
.  Novelty — Topics  of  the  Day. 
Comedy — Ma  and  Pa. 
Scenic — The  Lamp  Lighter. 
Vocal — Reta  Fresco,  soprano 
Feature— The  Hottentot — First  Na- 
tional. 
Recessional — Organ. 

SAN  FRANCISCO 

Loew's  Warfield  Theatre — 

Overture — Selections    from    "  Blue 

Paradise." 
Current    Events — Loew's  Minute 

Events. 

Novelty — Loew's  Paragraphs  from 
the  Press ;  episode  of  the  life 
of  Lincoln. 

Added  Attraction — Engagement  of 
Signor  Ciccolini,  singing  aria 
from  Tosca  and  Prison 
scene  in  which  Ciccolini  as- 
sumes role  of  Cararadossis. 

Comedy — Gym  Jams. 

Specialty — The  Sherwoods  intro- 
ducing a  Spanish  serenade  with 
solos  and  dancing. 

Feature — Thorns  and  Orange  Blos- 
soms— Al  Lichtman. 

Recessional — Organ. 

Granada  Theatre — 

Overture — "Stradella"  and  "You've 
Got  to  See  Mama  Every  Night 
if  You  Want  to  See  Mama  at 
All." 

Current  Events — Granada  News 
Film. 

Comedy — Pest  of  the  Storm  Coun- 
try. 

Scenic — Pathe. 

Specialty — Paul  Ash  and  Syncosym- 
phonists  in  Venecian  musical 
numbers. 

Novelty — Fun  from  the  Press. 

Feature — The  Hero — Al  Lichtman. 

Recessional — Organ. 

Portola  Theatre — 

Overture — Special  music  . 

Current  Events — News  Weekly. 

Specialty — Plantation  Dance. 

Feature  —  One  Exciting  Night  — 
United  Artists. 

Recessional — Organ. 

California  Theatre — 

Overture — "Miserere" — Organ. 

Added  Attraction — Leather  Pushers 
—When  Kane  Met  Abel— Regi- 
nald Denny. 

Specialty — Ben  Black's  Band,  ren- 
dering musical  and  vocal  selec- 
tions. 

Feature — Dark    Secrets,  Dorothy 

Dalton — Paramount. 
Recessional — Organ. 
Imperial  Theatre — 
Overture — Special  selections. 


Current    Events — Imperial  Screen 

News. 

Musical — Orchestra,  including  Con- 
cert Fantasie  for  violin  solo. 

Novelty — Pathe  Color. 

Feature — The  Stranger's  Banquet — 
Goldwyn. 

Recessional — Organ. 

Tivoli  Theatre — 

Feature — The  Voice  from  the  Min- 
aret— Norma  Talmadge.  Sec- 
ond week. 


KANSAS  CITY 

Newman  Theatre — 

Overture — "Zampa." 

Current   Events  —  Newman  News 

and  Views. 
Musical — Organ  selections. 


13 


Unlucky? 

We  ask  you  if — 

— al)  yam  could  ride  was  a  rocking 

horse  yet  you  had  to  ride  a  steeple- 

chaser  fed  on  dynamite— 
— and  you  found  there  were  thirteen 

horses  in  the  race — 
-  and  your  number  was  13 — 
—and  you  broke  a  mirror  on  the  day 

of  the  race — 
— and  then  discovered  it  was  Friday 

the  I3th— 

WOULD  YOU  HIDE  IN  A  STA- 
BLE OR  RIDE  THAT  RACE  BE- 
CAUSE A  GIRL  BELIEVED  YOU 
WONDERFUL? 

For  laughs  and  thrills  and  spills  J 


mm 


WKk  Dwclu  lirUis 


Coming  Sunday 


Advance  ad  on  "  The  Hottentot,"  used 
by  the  Empress  theatre,  Oklahoma  Oity, 
Okla. 

Comedy — Jimmie  Adams. 

Specialty — The  Sheik,  a  trio,  and 
Coon-Sanders,  Novelty  Singing 
Orchestra. 

Feature— The  Hottentot— First  Na- 
tional. 

Next  Week — My  American  Wife. 
Liherty  Theatre — 

Overture — Selections. 
Current   Events — Pathe   and  Fox 
News. 

Musical — Organ  selections. 

Added  Attraction  —  The  Leather 
Pushers — Reginald  Denny. 

Novelty — Capitol  Shots  and  Fun 
from  the  Press. 

Specialty — Kuhn-Chaquette,  Mu- 
sical Entertainers. 

Feature — Heroes  of  the  Street — 
Wesley  Barry — Warner  Bros. 

Next  Week — Nero. 

Royal  Theatre — 

Overture — Selections. 

Current    Events  —  Royal  Screen 

Magazine. 
Musical — Organ  selections. 


February  24,  1922 


931 


Comedy — Our  Gang. 

.Specialty — Yelma  Lyon  Weer,  So- 
prano and  Jack  Crouch,  Pian- 
ist. 

Feature— The  World's  Applause— 

Bebe  Daniels — Paramount. 
IS'ext  Week — Omar  the  Tent  Mak- 
er— First  National. 

Twelfth  Street  Theatre- 
Overture — Selections. 

Current  Events — Twelfth  Street 
Screen  Magazine. 

Musical — Organ  Selections. 

Comedy — Mack  Sennett  Comedy. 

Feature — The  Deuce  of  Spades — 
Charles  Ray — First  National. 

Next  Week — Anna  Ascends — Alice 
Bradv. 


DES  MOINES 


Des  Moines  Theatre — 

Overture — Incidental  Music  by  Des 
Moines  Theatre  Orchestra. 

Current  Events  —  International 
News. 

Feature  —  Douglas  Fairbanks  in 
Robin  Hood — United  Artists. 

Next  Week — One  Exciting  Night. 

Strand  Theatre — 

Current  Events  —  International 
News. 

Comedy — Fox. 

Specialty  —  Whistling  and  Singing 
Solo —  Through   the  Night." 

Feature  —  My  American  Wife — 
Paramount. 

Next  Week — The  Beautiful  and 
Damned 


Rialto  Theatre — 

Comedy— He  Led,  Others  Fol- 
lowed— Pathe. 

Feature— The  Man  Who  Played 
God — George  Arliss  —  United 
Artists. 

Next  Week — Quincy  Adams  Saw- 
yer. 

Garden  Theatre — 

Scenic — Nights  of  Many  Shadows 
Feature— Thirty  Days  —  Wallace 

Reid — Paramount. 
Next  Week — Shadows. 

CINCINNATI 

Strand  Theatre — 

Overture — Grand  Orchestra. 

Current  Events — Pathe  News. 

Feature — When  Knighthood  Was 
in  Flower,  Marion  Davies,  sec- 
ond week — Paramount. 

Next  Week — lava  Head. 


OMAHA 


The  Des  Moines  theatre.  Be*  Moines, 
used  thit  for  "  The  Voice  from  the 
Minaret " 


Loeic's  Park  and  Mall,  Cleveland,  used 
this  art  ad  for  -'All  the  Brothers  Were 
Valiant  "  and  "  A  Day's  Pleasure  " 

Walnut  Theatre — 

Overture — Walnut  Orchestra. 

Current  Events — Pathe  News. 

Novelty — Topics  of  the  Day — Lit- 
erary Digest. 

Feature — Voice  From  the  Minaret. 
Norma  Talmadge,  second 
week — First  National. 

Cartoon — Aesop's  Fables  —  Pathe 

Next  week — Quincy  Adams  Sawyer 

Capitol  Theatre — 

Overture — Capitol  Orchestra. 
Current    Events — Capitol  News- 
Fox. 

Feature — My  American  Wife,  Glo- 
ria Swanson — Paramount. 
Next  Week — Peg  o'  My  Heart. 

Gifts  Theatre- 
Overture — Gifts  Orchestra. 
Feature — One   Exciting  Night,  D. 

W.  Griffith,  third  week— United 

Artists. 
Next  Week — Same. 


Sun  Theatre — 

Feature — What's  Wrong  With  the 
Women? — State  Rights. 

Comedy — The  Agent — Larry  Se- 
mon. 

Current  Events — Sun  News  Events 
Novelty — Abraham  Lincoln. 
Next  Week— The  Flirt. 


-Schubert. 
Elsie  Fer- 


and 


The  Rialto  theatre,  Des  Moines,  ran 
this  opening  ad  on  "  Peg  0'  My  Heart  " 

World  Theatre- 
Feature— Slim  Shoulders — Hodkin- 
son. 

Six  acts  of  vaudeville. 

Next  Week— Till  We  Meet  Again. 

Empress  Theatre — 

Feature — Singed  Wings,  Bebe  Dan* 
iels — Paramount. 

Four  acts  of  vaudeville. 

Strand  Theatre — 

Overture — Rosamunde— 

Feature — The  Outcast, 
guson — Paramount. 

Comedy — Second  Childhood. 

Current  Events — Fox  News. 

Next    Week— The  Beautiful 
Damned. 

Rialto  Theatre — 

Overture — Raymond. 

Current  Events — Kinograms. 

Feature — On  the  High  Seas,  Doro- 
thy Dalton — Paramount. 

Comedy — Hazel  from  Hollywood. 

Novelty — Fun  from  the  Press. 

Next  Week  —  When  Knigh'hood 
Was  in  Flower,  Marion  Davies 
— Paramount. 

PHILADELPHIA 

Stanley  Theatre — 

Organ    Overture — Organ  Sonata. 

by  Borowski. 
Current    Events— Fox   and  Pathe 

News  Weekly. 
Vocal — Eldora  Stanford.  Soprano. 
Specialtv— Tunisian  Dance— Lillian 


KICK  IN 


HAROLD  LLOYD*  "A*  NOBLE  BACHELOR"! 
-NOW  OR  NEVER"     S  H  e'rTo CKH  OLM  E  s| 


A.  S.  Rittenberg  of  the  Fulton  theatre, 
Jersey  City,  X.  J.,  prepared  this  "  Kick 
Jn  "  ad 

Powell,  in  film  and  in  person. 

Feature  —  The  World's  Applause 
— Bebe  Daniels  and  Lewis 
Stone — Paramount. 

Musical— Organ  Number — "Lohen- 
grin "    Act    III — Introduction. 

Comedy — Felix  in  the  Bone  Age. 

Novelty — Abraham  Lincoln. 

Next  Week — Quincy  Adams  Saw- 
yer. 

Aldine  Theatre — 

Current  Events — Pathe  News  and 

International  Review. 
Feature  —  Making  a  Man — Jack 

Holt — Paramount. 
Novelty — Fun  from  the  Press. 
Next  Week — Salome. 
Stanton  Theatre — 
Current  Events — Fox  News  Week- 

Feature — Douglas  Fairbanks  in 
Robin  Hood — United  Artists. 

Next  Week — Same. 

Karlton  Theatre — 

Current  Events — Pathe  News,  Kin- 
ograms. 

Cartoon — The  Mysterious  Hat. 
Feature — The  Town  That  Forgot 

God — Fox. 
Scenic — By  Lantern  Light. 
Next  Week — Hearts  Aflame. 
Arcadia  Theatre — 
Current     Events  —  Pathe  News 

Weekly. 
Novelty — Movie  Chats. 
Feature — Conquering   the  Woman 

— Florence  Yidor — Asso.  Ex. 
Comedy — Stung. 

Next  Week — The  Headless  Horse- 
man. 

Palace  Theatre — 

Feature — One  Exciting  Night- 
United  Artists. 

Current  Events  —  Pathe  News 
Weekly. 

Novelty — Literary  Digest. 

Next  Week — My  American  Wife. 

Victoria  Theatre — 

Feature  —  Fury — Richard  Barthel- 
mess — First  National. 

Current  Events — Pathe  News. 

Novelty — The  Gliders. 

Next  Week — Broken  Chains. 

Regent  Theatre — 

Feature — Question  of  Honor. 

First  National. 
Comedv — The  Wise  Cracker. 
Next  Week— The  Infidel. 

Capitol  Theatre — 

Current  Events — Kinograms. 
Feature — Kick   In — Paramount. 
Comedy — In  Dutch. 
Next  Week — Garrison's  Finish. 


932 


Motion  Picture  News 


EXHIBITORS'     REPORTS     ON     NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY     RETURNS     FROM    WEEK     RUN  THEATRES 


FAMOUS  PLAYERS 
Racing  Hearts — 

This  story  is  somewhat  shop- 
worn, but  the  picture  is  well  di- 
rected and  played.  Has  lots  of 
action.  Pulled  good  crowd.  (South 
West.) 


The  World's  Applause — 

Bebe  Daniel's  many  admirers 
here,  were  loud  in  their  praises  of 
her  work  in  this  film  masterpiece. 
It  is  a  very  well  balanced  produc- 
tion and  should  please  almost  100% 
anywhere.    (South  West.) 


It  came  through  with  a  bang  and 
is  well  up  in  the  ranks  of  the  best. 
Excellent  business.  (East.) 


Dark  Secrets — 

Like  most  of  Dorothy  Dalton's 
pictures,  it  was  exciting — and  good. 
Very  good  business.  (East.) 

When    Knighthood    Was  in 
Flower — 

Great  picture — played  to  capacity 
business  at  increased  prices  all 
week.  A  fine  piece  of  direction; 
(Middle  West.) 

Patrons  surprised  in  the  improve- 
ment of  Marion  Davies.  Some 
hesitated  to  come  on  account  of 
not  liking  her  as  a  rule,  but  all  were 
pleased  with  the  picture  when  they 
had  seen  it  and  praised  the  star. 
A  beautiful  production.  (West.) 

Anna  Ascends 

The  fact  that  the  local  band  was 
an  attraction,  not  the  picture,  was 
the  reason  for  excellent  business. 
Alice  Brady  not  a  very  good  box- 
office  attraction  here.  (East.) 


FIRST  NATIONAL 
Oliver  Twist — 

Capacity  every  performance. 
Could  not  expect  more.  (West.) 


As  good  as  the  nice  advance  no- 
tices it  received.  Pulled  good  at- 
tendance during  run.  (Middle 
West.) 


The  Voice  from  the  Minaret — 

One  of  the  biggest  business  get- 
ters of  the  year  to  date.  Packed 
them  in  each  evening  and  attracted 
much  feminine  business  at  matinees. 
(East.) 


Played  to  good  crowds  for  a 
week's  run.  Norma  Talmadge  is  a 
big  favorite  here.    (Middle  West.) 

The  business  was  the  kind  that 
warms  the  heart  of  the  theatre 
manager.  They  came  often,  early, 
late  and  many.  Considered  a  sure- 
fire box  office  bet  in  this  territory. 
(Middle  West.) 


Xot  an  exceptional  picture,  but 
the  kind  that  draws  the  crowds. 
Held  for  a  second  week.  (Middle 
West.) 


Good  business,  satisfied  patrons. 
'"Nuff  said."  (West.) 


This  one  shows  Norma  Tal- 
madge at  her  best  and  has  fine 
entertainment  value.  Played  to  big 
business  for  week.  (Middle  West.) 


Fury — 

Fine  picture.  Barthelmess  popu- 
lar here ;  played  to  good  business. 
(Middle  West.) 


Somewhat  depressing,  but  a  big 
picture.  Our  patrons  liked  it,  busi- 
ness good.    (Middle  West.) 

One  of  Barthelmess'  best;  splen- 
did cast.  (West.) 


Alias  Julius  Caesar — 

Possessing  lots  of  fun  and  having 
a  star  that  is  popular  in  this  neck 
of  the  woods,  this  picture  marked 
up  satisfactory  business  for  a  six- 
day  run.  (East.) 


Minnie — 

A  lively  attendance  all  week. 
(Middle  West.) 


Holding  on  steadily  during  run. 

(West.)  , 


Brawn  of  the  North — 

An  average  attendance  for  the 
week  with  this  one.  (Middle 
West.) 


What  a  Wife  Learned — 

Did  good  business,  better  than 
was  expected.  Men  came  in  as  well 
as  the  women.    (Middle  West.) 


Bell  Boy  13— 

Following  "  The  Hottentot "  this 
feature  playing  on  a  short  bill, 
did  good  business.  It  was  the  only 
comedy  on  the  bill  this  week. 
Maintained  a  healthy  average. 
(Middle  West.) 


Money,  Money,  Money — 

Um — pretty  slow.  This  picture 
did  not  advertise  itself.  Stayed  on 
for  the  week,  but  the  manager  him- 
self didn't  boost  it.  (Middle  West.) 


Gas,  Oil  and  Water — 

Proved  disappointing.  Was 
taken  off  a  day  ahead  of  schedule. 
(Middle  West.) 


METRO 

Crinoline  and  Romance — 

A  very  appealing  little  tale  that 
took  great.  Improbable  but  good. 
Excellent  business  all  week. 
(East.) 


FOX 

The   Face   on   the  Barroom 
Floor— 

An  old  fashioned  melodrama  that 
appeals  to  certain  element.  Many 
new  patrons  appeared  to  view  it. 
Did  fairly  well.     (Middle  West.) 


HODKINSON 
The  Grey  Dawn — 

A  fair  picture  and  did  fairly  good 
business  with  it.    (Middle  West.) 


No  Trespassing — 

Irene  Castle  has  a  host  of  ad- 
mirers in  this  town.  They  come 
to  see  her  and  not  so  much  the  pic- 
ture.   Business  fair.  (East.) 


GOLDWYN 

Mad  Love — 

On  account  of  Pola  Negri's  sud- 
den popularity  of  a  year  or  so  ago, 
people  wanted  to  see  her  in  this. 
It  did  not  meet  with  wide  approval. 
(West.) 


Hungry  Hearts — 

Hard  to  have  made  it  better  liked. 
It  packs  a  real  punch  and  is  full  of 
laughs  and  tears  all  mixed  up. 
Very  good  business.  (East.) 


UNIVERSAL 
The  Power  of  a  Lie — 

A  fairly  entertaining  picture 
which  recorded  only  average  re- 
sults at  the  box  office.  Stiff  compe- 
tition main  cause.  (East.) 


The  Adams  theatre,  Detroit,  employed 
this  pleasing  display  ad  for  "The  Flirt" 


The  Ghost  Patrol — 

Up  to  the  standard  of  its  stars 
and  my  patrons  liked  it  very  much. 
Good  receipts.    (Middle  West.) 


All  Night— 

Business  for  the  week  with  this 
one  was  good,  despite  cold  weather. 
(Middle  West.) 


UNITED  ARTISTS 
Douglas  Fairbanks  in  Robin 
Hood — 

No  stopping  this  one.  They  come 
twice  and  three  times.  Especially 
good  in  territories  where  the  star  is 
popular.  (West.) 


One  Exciting  Night — 

Turned  them  away  during  the 
second  week;  held  for  a  third. 
(Middle  West.) 


The  Ruling  Passion— 

An  excellent  production.  Drew 
excellently.    (Middle  West.) 


 >nn: 


Ad  for  "Money,  Money,  Money"  and 
"  The   Balloonatic "   at    the  Madison 
theatre,  Detroit 

F.  B.  O. 

Captain  Fly-by-Night — 

Played  it  with  strong  bill  and  it 
went  over  O.  K.  (West.) 


STATE  RIGHTS 
Notoriety — 

Our  patrons  were  dissatisfied  with 
"  Notoriety."  Business  poor  and 
we   lost    money   on    it.  (Middle 

West.) 


The  World's  a  Stage — 

It  was,  of  course,  very  interest- 
ing, as  it  showed  much  of  Holly- 
wood's supposed  back  stage,  but  as 
a  picture  with  a  story  left  something 
wanting.  Coupled  with  a  good  film, 
so  very  good  business.  (East.) 


February    _> 4  .  1  0 2 3 


933 


/.  C.  f  ESS  EN'S  PRODUCTION  NOTES  BY  WIRE 
 ■        ■  5 

Studio  and   Player  Brevities 

LITTLE    STORIES    ABOUT    PEOPLE     ON     THE  LOT 


Here  and  There 

Allen  Holubar  will  this  week 
complete  editing  "  Slander  the 
Woman,'-  adapted  from  the  novel 
"The  White  Frontier." 

Sam  Rork  and  Tames  Young 
have  selected  Marguerite  de  la 
Motte  for  the  title  role  in  "  Wan- 
dering Daughters,"  and  following 
is  part  of  the  supporting  cast  en- 
gaged: William  V.  Mong,  Pat 
Q'Malley,  Mabel  Van  Buren,  Allan 
Forrest. 

Maryon  Aye  will  plan  opposite 
Bert  Lytell  in  Principal  Pictures' 
"The  Meanest  Man  in  the  World." 

Hugh  Dierker  is  producing  "  The 
Other  Side,"  from  an  original  by 
John  Blackwood.  In  the  cast  are 
Fritzi  Brunette,  Pat  O'Malley, 
David  Butler,  Herbert  Standing, 
Helen  Lynch  and  others.  (Ameri- 
can Releasing.) 

At  the  Phil  Goldstone  studio, 
"  His  Last  Race,"  an  all-star  pro- 
duction including  Pauline  Starke, 
Noah  Beery,  Gladys  Brockwell, 
Robert  McKim,  Tully  Marshall, 
Alec  B.  Francis,  William  Scott,  Rex 
(Snowy)  Baker,  has  been  com- 
pleted. 

Al  Metz  is  directing  "  Up  in  the 
Air,"  a  comedy  drama  starring  Rex 
(Snowy)  Baker. 

Richard  Talmadge  is  now  being 
featured  in  "  Mind  Over  Matter," 
an  original  story  by  Jack  Natteford. 

William  K.  Howard,  who  directed 
"  Deserted  at  the  Altar,"  has  been 
engaged  by  Phil  Goldstone  to  direct 
the  second  special  feature. 

Victor  Schertzinger  has  been  as- 
signed to  head  a  new  unit  at  the 
Schulberg  Studio,  which  will  bear 
the  name  of  the  director,  who  ex- 
pects to  make  a  series  of  all  star 
productions.  The  first  is  tentatively 
decided  upon  as  "  The  Mansion  of 
Aching  Hearts." 

Ethel  Shannon  has  been  placed 
under  long  time  contract  with 
Schulberg. 

George  Irving,  director  of  "Lost 
in  a  Big  City,"  the  Blazed  Trail 
feature,  starring  John  Lowell,  re- 
leased through  Arrow,  will  direct 
Lowell's  next  picture,  "  Power." 

Ralph  Faulkner,  ex-favorite  of 
the  New  York  stage,  is  now  in  Hol- 
lywood. He  has  been  signed  for  a 
leading  role  in  "  April  Showers," 
the  Tom  Forman  production  for 
Preferred  Pictures,  Inc. 

Announcement  was  made  this 
week  by  Eastern  Manager,  Irving 
Lesser,  on  receipt  of  information 
from  Los  Angeles  from  Michael 
Rosenberg  and  Irving  Lesser,  of 
Principal  Pictures  Corporation,  that 
Producer  Irving  Cummings  had 
signed  Hope  Loring  to  adapt"  East 
Side,  West  Side,"  the  Broadway 
stage  play,  for  the  screen.  Mr. 
Cummings  also  has  signed  Kenneth 
Harlan  and  Eileen  Percy  for  the 
production. 

"  Beware  of  the  Dog  "  will  be  the 
next  All-Star  comedy  produced  by 
Mastodon  Films,  Inc.  Kathlene 
Martyn.  Raymond  McKee  and 
Charlie  Murray  will  be  the  featured 


players.  It  will  be  directed  by 
Gregory  La  Cava. 

Michael  Rosenberg,  production  of 
Principal  Pictures  corporation,  this 
week  wired  Eastern  Manager  Irving 
Lesser  that  production  on  "  Tempo- 
rary Marriage,"  the  first  release  of 
Sacramento  Pictures  Corporation.  1 
for  Principal  distribution  has  been 
completed.  The  picture  which  has 
been  more  than  a  month  in  pro- 
duction is  now  being  edited  and 
titled. 

Maurice  Tourneur  has  finished 
"  shooting  "  the  scenes  for  his  new 
First  National  release,  "  The  Isle  of 
Lost  Ships,"  adapted  from  Captain 
Marriott's  celebrated  novel  of  stir- 
ring sea  life. 

Frank  Lloyd  has  taken  the  entire 
cast  of  "  Within  the  Law  "  to  San 
Francisco  to  "  shoot "  the  final 
scenes  of  that  picture  in  which  Miss 
Norma  Talmadge  is  the  star. 

Rosemary  Theby  has  been  added 
to  the  cast  of  "  The  Girl  of  the  Gol- 
den West,"  which  Edwin  Carewe 
is  directing  on  the  coast  for  First 
National  release.  Those  already 
picked  for  this  screen  version  of 
David  Belasco's  big  stage  success 
are  J.  Warren  Kerrigan,  Sylvia 
Breamer  and  Russell  Simpson. 

At  Universal  City 

Bert  Roach  has  been  cast  to  play 
an  important  role  in  "  Up  the  Lad- 
der," starring  Virginia  Valli,  under 
the  direction  of  Hobart  Henley. 

Caesar  Gravina  has  been  added  to 
the  cast  of  "  The  Hunchback." 

Fleur  de  Lys  in  Victor  Hugo's 
"The  Hunchback  of  Notre  Dame" 
was  the  reigning  beauty  of  fifteenth 
century  France.  Naturally  the  film 
colony  was  searched  from  cellar  to 
garret  to  find  the  person  best  adapt- 
ed to  represent  this  imperious  po- 
tentate. Choice  fell  upon  Winifred 
Bryson. 

Around  Metro  Studios 

Winifred  Dunn  has  been  ap- 
pointed scenario  editor. 

Rex  Ingram  arrives  Thursday. 

Chuck  Reisner  and  Florence  Gil- 
bert will  be  principal  supports  of 
Bull  Montana  in  "  The  Eskimo  Spy 
Hunt,"  according  to  Hunt  Strom- 
berg. 

Reginald  Barker  is  casting  "  The 
Law  Bringers,"  his  second  Louis  B. 
Mayer  production  for  Metro. 

Alvin  Wykoff,  formerly  director 
of  photography  and  special  pho- 
tographer for  Cecil  B.  De  Mille's 
productions  at  the  Famous  Players- 
Lasky  studio,  has  been  placed  under 
contract  by  Louis  B.  Mayer  to  take 
charge  of  the  photography  of  the 
Fred  Niblo  Productions  for  Metro 
release. 

On  the  Goldwyn  Lot 

Cecil  Holland  and  Lucien  Little- 
field  have  been  placed  under  long 
term  contract.  Both  are  character 
players  and  have  ten  and  eight 
years'  experience,  respectively. 

Charles  Murphy  has  been  added 
to  the  cast  of  "  Red  Lights,"  being 
directed  by  Clarence  Badger. 


Fred  Esmelton,  John  Sainpolis 
and  Pat  Hartigan  have  been  added 
to  "  Three  Wise  Fools "  cast,  di- 
rected by  King  Vidor. 

Barbara  La  Marr  is  in  Dallas, 
Texas,  serving  as  queen  of  the 
automobile  show.  A  dinner,  at- 
tended by  forty  screen  notables,  was 
given  at  the  Pasadena  Cafe  on  the 
eve  of  her  departure. 

Blanche  Sweet,  engaged  by  Mar- 
shall Neilan  and  Goldwyn  for  the 
lead  in  Neilan's  third  production  in 
association  with  that  corporation, 
"  Tess  of  the  D'Urbervilles,"  from 
Thomas  Hardy's  novel,  has  re- 
turned from  her  vacation  on  a  dairy 
farm  and  is  ready  to  begin  as  soon 
as  Mr.  Neilan  calls  his  company  to- 
gether. 


Colton,  author  of  "  Rain,"  is  adapt- 
ing the  stage  play  to  the  screen. 


Warner  Brothers  Items 

Gene  Sarazen  has  been  signed  to 
appear  in  a  series  of  one-reel  golf 
pictures  to  be  made  upon  the  cham- 
pion golf  player's  return  from  Flor- 
ida. 

Allen  Hale  has  been  engaged  to 
play  the  role  of  Bjorenstam  in 
"  Main  Street." 

Sidney  Franklin  will  direct  the 
filming  of  "  Beau  Brummel,"  an 
adaptation  from  Clyde  Fitch's  play 
being  made  by  Mary  O'Hara. 

Grant  Carpenter  is  preparing  a 
screen  version  of  "  The  Gold  Dig- 
gers." 


With  Paramount  Units 

There  are  three  new  productions 
beginning  this  week:  "  The  Cheat," 
under  direction  of  George  Fitz- 
maurice.  starring  Pola  Negri; 
"Blue  Beard's  Eighth  Wife,"  the 
Sam  Wood  production  starring 
Gloria  Swanson,  adapted  by  Sada 
Cowan  and  Carleton  Andrews  from 
Albert  Savoir  play;  and  "Holly- 
wood,'' under  the  direction  of  Tames 
Cruze,  from  a  story  by  Frank  Con- 
don, adapted  by  Thomas  J.  Ger- 
aghty.  Hope  Brown,  a  young  stock 
actress,  never  in  pictures,  will  play 
the  lead  of  a  Kansas  girl  who 
comes  to  Filmtown  to  get  into  the 
movies.  All  Paramount  players 
and  directors  will  take  part. 

In  production  are :  "  Seventy- 
Five  Cents  an  Hour,"  under  the  di- 
rection of  Joseph  Henabery,  star- 
ring Walter  Hiers;  "Rustle  of 
Silk,"  directed  by  Herbert  Brenon, 
co-starring  Betty  Compson  and 
Conway  Tearle,  and  "  Contraband," 
starring  Agnes  Ayres. 

"  The  Law  of  the  Lawless,"  the 
Paramount  picture  directed  by  Vic- 
tor Fleming  with  Dorothy  Dalton 
starred  and  Theodore  Kosloff  and 
Charles  de  Roche  featured  in  her 
support  has  been  finished.  This  pic- 
ture was  adapted  by  E.  Lloyd  Shel- 
don and  Edfrid  A.  Bingham  from 
a  story  of  the  wandering  gypsy 
tribes  by  Konrad  Bercovici,  the  fa- 
mous Roumanian  author. 

The  first  scenes  for  Dorothy 
Dalton's  latest  Paramount  picture, 
"  Fog  Bound,"  were  filmed  near 
Palm  Beach,  Fla.,  on  Lincoln's 
birthday,  February  12.  The  com- 
pany, which  includes  David  Powell, 
Maurice  Costello,  Martha  Mans- 
field, William  David,  Warren  Cook 
and  Jack  Richardson,  left  last 
week  for  the  South,  where  all  the 
exterior  scenes  for  the  picture  will 
be  made.  In  addition  to  scenes  at 
Palm  Beach  several  will  be  filmed 
in  the  Everglades  of  Florida. 

Agnes  Ayres  arrived  in  New 
York  this  week  from  the  Coast  to 
take  a  leading  role  with  Antonio 
Moreno  in  "The  Exciters,"  a 
Paramount  picture  which  will  be 
started  next  week  at  the  company's 
Long  Island  studio  under  the  direc- 
tion of  Richard   Ordynski.  John 


F.  B.  0.  Production  Notes 

The  cast  for  "  Daytime  Wives," 
to  be  directed  by  Emile  Chautard 
from  an  original  story  by  Leonore 
Coffee  and  John  S.  Goodrich, 
adapted  by  Wyndham  Gittens,  in- 
cludes Derelys  Perdue,  Grace  Dar- 
mond,  Wyndham  Standing,  Edward 
Hearn,  Al  Roscoe,  Katherine  Lewis, 
Christina  Montt,  Kenneth  Gibson 
and  Jack  Carlisle. 

Emory'  Johnson  is  cutting  "  West- 
bound Ninety-Nine." 

"  Divorce,"  from  an  original 
story  and  continuity  by  Andrew 
Bennison,  under  direction  of  Ches- 
ter Bennett,  stars  Jane  Novak,  and 
the  supporting  cast  embraces  John 
Bowers,  James  Corrigan,  Edythe 
Chapman,  Margaret  Livingston, 
Philliue  De  Lacey. 

Mai  St.  Clair  is  directing  the 
eighth  episode  of  "  Fighting  Blood," 
titled  "  Christopher,  of  Columbus." 

Carter  DeHaven_is  engaged  in 
making  his  eleventh  comedy,  en- 
titled, "  Home  Comfort." 


East  and  West  with  Fox 

There  are  three  new  productions 
starting  this  week  on  the  west  coast, 
"  Alias  the  Night  Wind,"  starring 
William  Russell,  under  the  direc- 
tion of  Joseph  Franz ;  "  The  End 
of  the  Road,"  starring  Shirley  Ma- 
son, under  the  direction  of  Henry 
Otto,  and  "  Snow  Drift,"  starring 
Charles  (Buck)  Jones,  under  the 
direction  of  Scotty  Dunlap. 


Century  Cut-Backs 

Edith  Lee  Grant,  now  appearing 
in  vaudeville,  has  been  engaged  for 
the  ingenue  part  in  Raymaker's 
"  Try  and  Get  It." 

Ernie  Adams  has  been  engaged 
for  a  part  in  Eugene  Deruy's  first 
corned}-. 

'The  Bus  Boy,"  third  Buddy 
Messenger  comedy,  has  been 
changed  in  title  to  "  Dad's  Boy," 
and  "  Straighten  'Em  Out,"  starring 
Brownie,  has  been  changed  to 
"  Sunny  Gym." 

Baby  Peggy  has  been  chosen  to 
present  the  national  charter  of  the 
Lion's  Club  to  the  Hollywood 
branch,  just  organized. 


Exhibitors'  Service  Bureau — Pages  934-939  . 


aF3 


Tasteful  and  impressive  lobby  decorations  for  "East  is  West"  at  the  Imperial  theatre,  Asheville,  N,  C,  of  which  J,  B.  Carroll  is  manager.  The 

Chinese  atmosphere  is  kept  throughout  the  display 


Advisory  Board  and  Contributing  Editors,  Exhibitors'  Service  Bureau 


George  J.  Sehade,  Schade  theatre,  Sandusky. 

M.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Gen.  Mgr.  Finkleateln  *  Rabin, 
Minneapolis. 

Leo  A.  Landau.  Alhambra  and  Garden  theatres, 
Hluwaukee. 

E.    R    Borers,    Managing   Director,   TItoII  and 
Blalto  theatres,  Chattanooga,  Tens. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

WUlard  C.  Patterson,  Criterion  theatre,  Atlanta, 

E.  B.  Wllby,  Superrisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala, 

E   V.  Bichards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co..  New  Orleans. 

V.    L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Ho. 

Arthur  G.  Stolte,  Des  Homes  theatre,  Des  Moines, 
Iowa. 

Chas.    Bran  ham,    Famous-Lasky,    Ltd.,  Toronto, 
Can. 

W.  C.  Qulmhy,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Ind. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake, 

Eugene  B.  Both,  California  theatre,  San  Fran- 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan. 

Geo.   Botsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
ern  Enterprises,  Die.,  of  Texas,  Dallas,  Texas. 

Fred  8.  Hyer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Hark  Strand 
theatre,  New  York. 

Bay  Grombaeber,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Boss     A.     McVoy,     Manager,     Temple  theatre, 
Genera,  N.  Y. 

George  Tooker.  Manager,  Regent  theatre,  Elmlra, 

N.  T. 


W.     8.  McLaren, 
theatre.  Jackaon, 


Managing 

Mich. 


Director,  Capitol 


Sidney  Grauman,  Grauman's  theatre,  Los  Angeles. 
Louis  K.  Sidney,  Managing  Director,  WlUlam  Fox 
theatres,  Denver. 


BooRstore  window  display,  utilising  the  Grosset 
&  Dunlap  photoplay  edition  of  "  The  Christian  " 
and  tying  up  with  the  shozving  at  the  Wells 
theatre,  Norfolk,  Va.,  J.  J.  Madden,  manager 


W  Griffith  Mitchell.  Managing  Director,  Hajestle 
and  Family  theatres.  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous 
Players- Las  ky. 

J.  M.  Edgar  Hart,  Manager,  Palace  theatre,  EI 
Paso,  Tex, 

Paul  A.  Noble, 
land.  Ore. 

William 
Butte, 

H.  A.  Albright,  Manager,  Jensen  &  Ton  Herberg 
theatres,  Bremerton,  Wash. 


Liberty  theatre,  Port- 
Sulllran,    Manager,    Rial  to 


February  24,  1923 


"A  Dickens  Reverie,"  prologue  to  "Oliver  Twist,"  staged  by  John  J.  Payette  at  Crandall's  Metropolitan  theatre,  Washington,  D.  C,  despite  limited 

stage  space 


Heavy  Exploitation  Campaign 
For  "Quincy  Adams  Sawyer" 

Chicago,  111. — An  unusually  heavy  advance 
campaign  was  used  for  "  Quincy  Adams  Saw- 
yer "  at  the  Chicago  theatre,  put  over  by  Bert 
Ennis  in  conjunction  with  S.  A.  Shirley,  Chi- 
cago Metro  representative. 

Beginning  with  Monday,  half-page  adver- 
tisements were  used  in  every  paper  and  a  full 
page  was  taken  in  the  Herald-Examiner  on 
the  day  prior  to  the  opening.  In  addition 
to  these  display  announcements  a  novel  series 
of  Mabel  and  Mary  letters  were  used  for  four 
days,  the  letters  covering  the  various  points 
in  "  Quincy  Adams  Sawyer "  through  the 
medium  of  one  girl  querying  another  as  to 
when  and  where  the  picture  was  to  play  Chi- 
cago. The  final  letter  on  Thursday  divulged 
all  of  the  information  concerning  the  opening 
of  the  picture. 

Tie-ups  were  also  effected  with  the  Yellow 
Taxicab  Company,  the  cab  organization  carry- 
ing cards  in  which  the  comparison  between  the 
one-horse  shay  in  "  Quincy  Adams  Sawyer  " 
and  up-to-date  vehicles  of  the  company  was 
pointed  out. 

Three  of  Chicago's  largest  department  stores 
also  co-operated  in  the  exploitation  of  "  Quin- 
cy Adams  Sawyer "  through  the  medium  of 
window  displays  covering  the  photoplay  edi- 
tion of  the  novel  in  their  windows.  These 
stores  were  Marshall  Field  &  Co.,  The  Fair 
and  Rothschild's,  in  addition  to  which  numer- 
ous local  booksellers  displayed  the  novel  and 
still  scenes  from  the  picture. 


Marquee  of  the  Pantheon  theatre,  Hammond, 
Ind.,  during  the  run  of  "Broken  Chains" 


"Dangerous  Age"  Teasers  Used 
in  Newspapers  and  Lobby 

WILMINGTON,  N.  C— D.  M.  Bain, 
in  charge  of  exploitation  for  the 
Howard-Wells  chain,  for  the  show- 
ing at  the  Grand  theatre  of  "The  Dan- 
gerous Age"  used  an  advance  teaser 
campaign  in  the  newspapers,  the  same 
copy  being  used  three  days  before  the 
opening  for  long,  hand  painted  panels. 
18  by  54  inches,  which  were  placed  on 
every  door-mirror  on  the  front  of  the 
theatre. 

Some  of  the  copy  read  as  follows: 
"The  Dangerous  Age — When  a  Wife 
Wanders;  When  a  Woman  Wonders"; 
"The  Dangerous  Age — Flapper  of  16, 
wife  of  36— Both  know  it!";  "The  Dan- 
gerous Age — Jazz-age.  Marriage.  Wreck- 
age? When  is  it?";  "The  Dangerous 
Age — When  a  Man  Thinks  of  What 
Marriage  Makes  Him  Miss!" 

The  panels  carried  the  title  on  a  large 
red  oval  at  the  top,  the  other  copy  being 
in  bright  water  colors,  and  created  a 
flash  that  could  be  seen  for  almost  a 
block. 


Two  days  before  the  opening,  a  novel  herald 
was  used  in  the  form  of  a  weather  forecast, 
one  side  of  which  definitely  stated  that  ex- 
actly seventeen  stars  would  shine  on  January 
29th  at  the  corner  of  the  Chicago  theatre's 
location,  while  the  other  side  announced  the 
names  of  the  seventeen  film  celebrities  appear- 
ing in  the  S-L  special. 


Teaser  Ads  and  Novelties  Are 
Used  to  Aid  4 'Dr.  Jack" 

Lakeland,  Fla.— A  strong  newspaper  teaser 
campaign  was  used  by  Manager  B.  B.  Garner 
of  the  Casino  theatre  in  exploiting  "  Dr. 
Jack." 

Starting  some  time  in  advance  he  announced 
that  Dr.  Jack,  famous  joy  specialist,  would 
locate  in  Lakeland  on  a  certain  date.  He  fol- 
lowed this  by  giving  several  of  Dr.  Jack's 
famous  prescriptions  and  then  announced  that 
his  office  would  be  at  47  Kentucky  avenue, 
the  address  of  the  theatre. 

Several  days  in  advance  the  Lloyd  hand 
bags  and  goggles  were  distributed  to  the  kids. 
And  to  make  sure  that  these  would  be  kept, 
admission  for  10  cents  was  offered  any  child 
under  12  who  brought  one  of  the  hand  bags 
or  a  pair  of  goggles  with  him  to  any  matinee 
performance.  The  regular  price  for  kids 
was  15  cents. 


New  Style  Hair  Cut  Is  Tied  Up 
With  "The  Flirt"  Showing 

Xew  York,  X.  Y. — The  Sam  Fenton  Han- 
Cut,  as  applied  to  Tom  Kennedy  in  "  The 
Flirt,"  ws  made  the  subject  of  exploitation 
during  the  run  of  the  picture  at  the  Rialto 
theatre  recenly. 

Marc  Lachinann,  Universal  home  office  ex- 
ploitation representative,  for  this  production 
drafted  this  comedy  innovation  from  the  pic- 
ture and  tied  up  with  Anthony  According 
organizer  of  the  Barbers'  Union,  for  a  special 
day  to  be  set  aside  in  all  barber  shops  in  New 
York  City  and  Brooklyn  for  the  debut  of  the 
"  Sam  Fenton  Hair  Cut  for  Men." 

A  special  card  illustrating  the  hair  cut  was 
made  up  and  posted  in  front  of  a  chair  in 
each  barber  shop  co-operating. 


Street  ballyhoo,  adapted  from  scene  in  picture, 
used  in  Boston  for  the  showing  of  "  Oliver- 
Twist  "  at  Tremont  Temple 


936 


Motion  Picture  News 


John  Bounds,  art  director  of  the  Palace  theatre,  Dallas,  Texas,  executed  this  attractivt 
for  "  When  Knighthood  Was  in  Flower'' 


front 


"Apple  Girl"|is  Tied  Up  With 
Campaign  on  "Fury" 

Seattle.  Wash. — When  Mayor  Ed  J.  Brown 
declared  the  week  in  which  the  Coliseum  thea- 
tre was  to  show  "  Fury "  as  Apple  Week, 
Manager  Frank  Steffy  took  advantage  of  the 
fact  to  tie  up  to  the  municipal  event. 

First  he  secured  from  Wenatchee  20,000 
big  red  Stayman  Winesap  apples,  and  ar- 
ranged to  give  each  lady  attending  the 
Coliseum  a  big  red  apple.  Then  he  dressed 
one  of  his  twenty  pretty  usherettes  in  a  quaint 
Colonial  costume  and  had  her  recosnized  as 
"The  Apple  Girl";  took  her  out  to  the 
mayor's  home  and  shot  300  feet  of  movies  of 
her  with  the  chief  executive  of  Seattle  giving 
apples  to  children. 

Then  he  arranged.  with  the  Daily  Star,  the 
evening  paper  with  the  largest  circulation,  to 
put  on  an  apple  pie  contest  and  donated  $25 
in  prizes  to  go  to  the  seven  best  pie  bakers. 
All  photos  dealing  with  the  contest  brought 
the  "  Apple  Girl "  into  them,  according  to 
the  arrangement  with  the  newspaper.  Mr. 
Steffy  also  obtained  the  show  room  of  a  big 
Ford  agency  for  a  display  of  apples,  banners, 
one-sheets  and  arranged  for  the  judging  of 
the  pies.  Five  days  of  two-column  heads  and 
photographs  on  the  front  page  of  the  Star 
followed,  and  at  the  conclusion  of  the  contest 
the  pies  were  awarded  to  orphanages  and  to 
thirty  poor  families,  which  brought  forth  con- 
siderable gratitude. 


E' 


"  Man  Who  Saw  Tomorrow  "  Is 
Tied  Up  with  Bank 

L  PASO,  Texas.— Manager  J.  M. 
Edgar  Hart  advertised  "The  Man 
Who  Saw  Tomorrow "  at  the  Pal- 
ace theatre  with  an  effective  tie-up  with 
a  local  bank,  in  which  the  bank  carried 
the  title  of  the  picture  at  the  head  of  all 
their  newspaper  ads  and  allowed  Mr. 
Hart  to  place  neatly  painted  signs  under 
the  glass  of  the  writing  tables  in  the 
bank..  The  signs  read: 

"  The  Man  Who  Saw  Tomorrow  "  in- 
vests in  a  Savings  Account. 


Readers  Invited  to  Finish 
"Masquerader"  Story 

DANVILLE,  Ky.— Running  the  Ac- 
tionized version  of  "The  Masque- 
rader"  in  serial  form  as  a  tie-up  on 
the  picture  is  not  new,  but  Stout's  the- 
atre used  a  somewhat  different  angle  that 
gave  it  added  reader  interest. 

The  Daily  Messenger  used  the  Action- 
ized version  of  "The  Masquerader"  seri- 
ally, with  a  "How  Does  the  Story  End?" 
angle.  It  held  up  the  last  two  instal- 
ments and  allowed  its  readers  to  submit 
their  own  versions  of  the  ending  before 
publishing  the  conclusion  as  it  was  really 
written. 


"Gimme"  Is  Tied  Up  with  Fund 
Campaign  of  Masons 

Battle  Creek,  Mich.— After  "  Gimme  "  had 
been  booked  at  the  Bijou  theatre,  A.  W. 
Force,  the  manager,  thought  that  there  was 
a  good  chance  of  a  profitable  tie-up,  so  he 
had  a  special  screening  of  the  film  for  the 
leading  Masons  of  the  city,  who  are  at  present 
raising  $150,000  for  a  new  wing  to  their 
home.  They  were  enthusiastic,  and  con- 
tracted to  take  over  20,000  tickets,  to  be  sold 
on  a  percentage  basis. 

Mr.  Force  ordered  a  number  of  little  blue 
"  Gimme  "  buttons  from  the  Detroit  exchange, 
and  turned  them  over  to  the  working  squad 
of  the  Masons.  The  idea  was  for  each  mem- 
ber to  approach  his  intended  buyer  and  tag 
him  with  a  "  Gimme "  button.  When  asked 
for  an  explanation  he  was  slipped  a  pair  of 
tickets  for  the  picture,  and  told  to  come  across 
with  the  price  of  same. 

Through  the  influence  of  the  order  the  man- 
agement of  the  Bijou  was  enabled  to  hang 
"  Gimme "  cards  .  and  special  pennants  on 
lamp  posts,  public  buildings,  and  in  banks. 


Appropriate  Prologue  Used 
for  "Oliver  Twist" 

WASHINGTON,  D.  C. — A  proiogue 
entitled,  "  A  Dicken's  Reverie," 
was  part  of  the  presentation  of 
"  Oliver  Twist "  at  Harry  Crandall's 
Metropolitan  theatre. 

The  opening  curtain  showed  Dickens 
writing  at  his  desk.  Then  there  were 
visualized  the  character  creations  of  his 
brain,  including  Nancy  and  Bill  Sikes,  the 
Beadle,  the  Artful  Dodger,  Sowerberry, 
the  undertaker,  Fagin  and  Oliver  Twist. 

The  cast  included  a  youngster  who  bore 
a  strong  resemblance  to  Jackie  Coogan 
and  the  conclusion  of  the  prologue,  after 
most  of  the  members  had  done  their  bit. 
left  Oliver  in  the  center  of  the  stage  with 
his  bowl  and  soup  ladle. 


Ij^^Tlils  14  the  Qresre^'  C25i  ever  suisemWed  in  one  picture  jpt 

W  MARSHALL  NEILAN'Sfjr 

• The  Strangersr  Banquet  m 
NO<y  showing-      A       IT  S  A  GOLDWYN^^ 


Front  of  the  I  ower  theatre,  St.  P^ul,  Minn.,  during  the  run  of  "  The  Strangers'  Banquet,"- 

capitalizing  on  the  large  group  of  players  pictured  on  the  24-sheet 


February  24.1913 


937 


1  j  j  ^4ri 

!•      1  ] 

IP 


Windoii'  display  on  "Burning  Sands  "  in  music  store  window  through  a  tie-up  arranged  by  Manager  II.  Green  of  the  Premier  theatre,  Buffalo.  X.  Y. 


"  Knighthood  " 
Varied  and 


Campaign  is 
Extensive 


Denver,  Colo. — When  "  When  Knighthood 
was  in  Flower"  played  at  Homer  Ellison's 
Princess  theatre,  a  campaign  was  planned  of 
such  scope  that  it  was  necessary  to  divide  it 
up,  Ellison  supervising  it,  Al  G.  Birch,  his 
publicity  man,  handling  the  newspaper  end, 
and  Rick  Ricketson,  Paramount  exploiteer, 
the  window,  street  and  novelty  exploitation. 

The  material  landed  by  Mr.  Birch  in  the 
papers  was  remarkable  in  quantity.  As  the 
title  does  not  lend  itself  readily  to  newspaper 
stunts,  only  straight  publicity  was  used,  and 
that  is  the  hardest  stuff  in  the  world  to  get 
over.  However,  Mr.  Birch  convinced  the  Den- 
ver editors  that  he  had  a  picture  that  would 
attract  great  attention,  and  that  the  society 
folks  would  be  out  in  all  their  sable  coats  and 
diamond  necklaces. 

The  advertising  was  illustrated  atmospher- 
ically and  old  English  type  was  used  for  the 
title.    Each  ad  contained  a  large  cut. 

In  securing  windows,  Ricketson  established 
the  rule  that  he  would  only  tie  up  with  chain 
stores.  This  restriction  sort  of  whetted  the 
desire  of  merchants  to  come  in. 

The  Owl  drug  stores  tied  up  for  perfume, 
giving  the  theatre  a  window  in  each  of  their 
ten  stores.  The  Green  Dragon  Candy  Co., 
operating  a  string  of  confectioneries  and  high- 
class  tea  rooms,  created  a  "  Knighthood  Kiss." 

The  Willys-Knight  Motor  Co.  arranged  a 
big  parade,  in  which  enough  automobiles  were 
used  to  stir  up  as  much  enthusiasm  as  a 
circus.     This  put  the  title  over  in  fine  style. 


Handles  Reid's  Last  Film 
in  Dignified  Fashion 

CISCO,  Texas— William  H.  Mayhew 
of  the  Broadway  theatre,  after  the 
death  of  Wallace  Reid,  turned  the 
showing  of  "Thirty  Days"  into  a  com- 
memorative showing  for  the  actor. 

Mr.  Mayhew  used  large  22  by  28  inch 
star  photographs  mounted  on  a  large 
compo-board  slightly-tinted  star,  with 
small  wisps  of  crepe  draped  over  the 
points.  This  was  placed  in  the  lobby 
along  with  the  regular  display  for 
"Thirty  Days"  and  an  announcement 
that  this  was  Reid's  last  picture. 

This  cast  just  the  proper  sanctity  and 
atmosphere  for  the  occasion  and  the  town 
turned  out  to  render  a  last  tribute  to 
their  favorite. 


Nearly  every  restaurant,  tea  room  and  ice 
cream  parlor  was  landed  for  a  tie-up,  and  the 
menu  featured  some  dish  labeled  after  the 
title. 

The  entire  theatre  was  "  done  over  "  for  the 
event.  A  complete  castle  was  built  in  the 
lobby.  Thousands  of  dollars  worth  of  fine 
draperies  were  borrowed  from  one  of  the 
loading  stores  for  the  interior  display. 


Manager  Ernie  Sanders  of  the  Star  theatre, 
St.  Thomas,  Ont.,  arranged  for  this  effective 
window  display  on  "The  Old  Homestead" 


Star  Cut-Outs  Used  on;  Front 
on  "Strangers'  Banquet" 

St.  Paul,  Minn. — An  attractive  front  for 
'•  The  Strangers'  Banquet  "  was  prepared  by 
the  manager  of  the  Tower  theatre,  based  on 
the  24-sheet  with  the  portraits  of  23  stars. 

Over  the  marquee  was  placed  a  painted  imi- 
tation of  the  24-sheet  with  the  heads  of  the 
23  stars  as  a  border  clear  around  it.  This 
sign  was  lighted  by  concealed  electric  lights. 

Under  the  marquee,  above  the  entrance 
doors  and  down  the  supporting  columns  on 
cither  side,  were  the  heads  of  the  23  players, 
cut  from  the  poster.  The  effect  was  so  out 
of  the  ordinary  that  passersby  across  the 
street  would  cross  over  to  examine  the  display 
and  find  out  the  names  of  the  players  pictured. 

A  pleasing  window  display  was  obtained  in 
the  window  of  Schuneman's  furniture  store. 
This  consisted  of  a  large  table  set  for  a  ban- 
quet, with  chairs  around  it.  At  one  side  was 
an  enlargement  of  one  of  the  "  Strangers' 
Banquet "  stills. 


"Nanook  of  the  North"  Tied  Up 
With  Public  Schools 

Emporia,  Kans. — The  management  of  the 
Strand  theatre,  on  "  Xanook  of  the  North," 
entered  into  an  arrangement  with  the  High 
School  Faculty  and  Grade  Teachers'  clubs 
by  which  practically  every  school  teacher  in 
Emporia  became  an  advance  ticket  seller  for 
"  Nanook."  The  proposition  posted  on  school 
bulletin  boards  read : 

"The  High  School  Faculty  Club  and  the 
Grade  Teachers'  Club  are  needing  money  to 
finance  various  projects.  We  have  a  very 
favorable  contract  with  the  Strand,  provided 
we  will  get  back  of  the  canvass  for  the  sale 
of  tickets,  and  go  after  it.  If  we  work.  Mr. 
McClure  will  guarantee  us  a  minimum  of 
f  100  for  our  share.  He  thinks  it  ought  to  be 
more.  Our  share  to  be  divided  between  the 
two  clubs  in  proportion  to  the  amount  of 
money  turned  in  for  the  sale  of  tickets." 

One  of  the  "  Nanook  "  school  circulars  con- 
tained a  brilliant  story  of  the  action  of  the 
picture,  which  was  widely  distributed. 


Vincent  Lander,  manager  of  Quittner's  Stratton 
theatre.  Middletown,  N.  Y.,  pulled  this  stunt  on 
"  The  Eternal  flame,"  making  the  letters  in  the 
snoiv  on  the  roof  with  an  acetylene  torch 


940 


Motion  Picture  News 


Pre-release  Reviews  of  Features 


"The  Speed  King" 
Ph.  Goldstone-State  Rights- — Five  Reels 
(Reviewed  by  Laurence  Reid) 

THIS  is  a  stunt  picture,  naturally,  with 
Richard  Talmadge  called  upon  to  exe- 
cute his  acrobatic  feats.  A  stunt  actor 
doesn't  need  a  story  any  more  than  a  bur- 
lesque comedian,  although  one  is  usually 
written  to  provide  a  background.  "The  Speed 
King"  relies  upon  thrills  and  in  this  respect 
it  is  certain  to  compel  attention.  You  might 
say  that  the  plot  is  "Graustark"  enacted  with 
reckless  abandon  with  the  star  impersonating 
a  motor-cycle  champion  who  doubles  in 
brass  as  the  king.  When  the  royal  person- 
age is  abducted  the  action  begins  and  it  chugs 
away  with  plenty  of  pep. 

It  is  up  to  the  masquerader  to  fall  in  love 
with  the  princess  and  save  the  kingdom  as 
well  as  his  own  life  and  that  of  the  king. 
Some  order.  But  did  you  ever  see  a  mythical 
kingdom  pattern  get  tangled  up  in  its  own 
complications?.  Neither  did  we.  So  it's  easy 
for  Talmadge.  He  performs  several  acro- 
batic escapes — to  say  nothing  of  some  haz- 
ardous leaps  and  bounds.  And  the  boys 
should  be  pleased  with  the  picture.  What  if 
its  plot  is  of  the  rubber  stamp  variety? 

What  if  its  double  exposure  isn't  especially 
good?  What  if  it  gets  off  to  a  slow  start? 
What  is  important  is  the  fact  that  the  acro- 
batic Talmadge  puts  over  his  stunts — the 
same  as  a  burlesque  comedian  puts  over  his 
gags.  He  seems  to  possess  the  proverbial 
nine  lives  of  the  w.  k.  cat.  Swinging,  fight- 
ing, leaping  or  bounding  mean  nothing  in  his 
young  life.  One  doesn't  bother  about  a  plot 
in  watching  such  activities.  But  we'll  say 
for  the  sake  of  comparison  that  "The  Speed 
King"  is  not  up  to  the  standard  of  some  of 
Talmadge's  other  features.  It  has  more  tech- 
nical shortcomings. 

On  its  mechanical  side  it  appears  to  be 
adequately  staged — without  the  expenditure 
of  a  snug  sum  of  money.  There  is  some 
heavy  boosting  of  a  well  known  make  of 
motor-cycle  in  the  picture.  And  it  doesn't 
belong  in  this  day  when  pictures  get  by  with- 
out relying  upon  advertising  props. 

The  Cast 

Jimmy  Martin  /  _,.  _  , 

King   Charles  (  Richard  Talmadge 

Princess    Margaret  Virginia  Warwick 

General  Mendell  Mark  Fenton 

Rodolph  D'Henri.  Harry  Van  Meter 

Scenario  by  Grover  Jones.    Directed  by  Grover 
Jones.     State  Rights  Distribution. 

The  Story — Treats  of  a  motor-cycle  champion 
who,  because  of  his  resemblance  to  King 
Charles  of  Mandavia,  is  employed  to  imper- 
sonate the  royal  personage.  The  latter  is 
abducted  by  a  traitor  working  in  the  interests 
of  a  neighboring  kingdom.  Jimmy,  the  cham- 
pion, falls  in  love  with  the  princess  and  dis- 
closes his  real  identity.  Which  is  sufficient  rea- 
son to  defeat  the  plans  of  the  traitor.  The 
youth  is  successful. 

Classification — Stunt  picture  carrying  plot 
based  upon  variations  of  mythical  kingdom 
formula. 

Production  Highlights — Talmadge's  acrobat'c 
agility.    The  stunts  executed  by  star. 

Exploitation  Angles — Talmadge,  it  he  has 
been  properly  exploited,  should  have  a  follow- 
ing. Play  up  that  he  is  one  of  the  foremost 
stunt  actors  on  the  screen.  Link  up  with  motor- 
cycle dealers,  and  use  a  motor-cyclist  to  exploit 
the  picture. 

Draining  Power — Suitable  tor  second  and 
third  class  downtown  houses. 


44  S 


access 


A  scene  from  "  Lost,  Strayed  or  Stolen,"  with  Leo 
Maloney — a  Range  Rider  Series  two  reeler. — Pathe. 


44  Mad  Love  " 
Goldwyn — Six  Reels 
I Reviewed  by  Charles  Larkin, 

THIS  title  connected  with  the  avalanche 
of  publicity  which  has  recently  fallen  into 
tne  ne.vspap«-u  an<_nt  r-oia  Wegn  s  arrival  in 
this  country  and  her  approaching*  marriage  to 
Chaplin  should  make  this  picture  a  box  office 
winner.  As  a  picture,  however,  it  has  few 
redeeming  factors.  In  the  first  place  the 
heroine  dies  at  the  end,  which  will  not  please 
American  audiences  which  demand  the  clinch 
at  the  close  unless,  of  course,  the  story  is 
something  like  "  The  Christian." 

"Mad  Love"  is  a  product  of  German  stu> 
dios,  but  it  is  perhaps  the  best  Negri  pro- 
gram picture  which  has  been  imported.  It 
does  not  compare  with  "  Passion  "  and  one  or 
two  others  of  the  bigger  productions  in  which 
Pola  is  the  star.  The  characters  assume  the 
roles  of  French  persons  and  in  this  they  are 
not  convincing.  None  of  them  look  or  act 
like  Frenchmen.  The  story,  we  understand, 
is  an  adaptation  of  Sappho.  If  this  is  so,  it 
is  a  very  free  translation. 

Some  of  the  settings  are  very  good,  espe- 
cially the  carnival  scenes  at  the  close  when 
we  are  treated  to  some  well  staged  mob  ef- 
fects. The  picture  is  not  without  its  thrills, 
in  fact  the  feature  is  quite  melodramatic  at 
times.  Miss  Negri  is  splendid  in  her  role  and 
puts  real  pep  into  her  work.  The  actor  who 
assumes  the  role  of  Andreas,  the  crazed  en- 
gineer, works  hard  and  is  fairly  convincing. 
The  other  two  male  actors,  appearing  as 
Richard  de  la  Croix  and  Bertink,  the  mil- 
lionaire, both  overact,  and  are  not  at  all  con- 
vincing. The  gentleman  who  appears  as  the 
doctor  is  one  of  the  best  in  the  cast.  He 
acts  composed  at  all  times.  The  names  of 
the  various  actors  are  not  given  in  the  film. 
Neither  is  the  director,  scenario  writer  or 
photographer  credited. 

the  Story—  Grief-stricken  over  the  fact  that 
his  brother  has  become  mentally  deranged 
through  his  love  lor  the  heroine,  Richard  de  la 
Lroix  denounces  all  women.  As  he  does  so 
the  heroine  appears  and  is  fascinated  bv  this 
man  who  curses  her  sex.  Ignorant  of  the  fact 
that  Bus  is  the  woman  who  caused  his  brother's 
downfall,  Richard  escorts  her  home.  There  she 
exercises  her  wiles  to  captivate  him  The 
couple  go  to  a  seaside  hotel,  but  are  followed 
bv  Bertink  the  millionaire  lover  of  the  heroine 
There  Richard  is  told  that  the  heroine  is  the 
woman  who  caused  his  brother's  ruin  He 
leaves  her.  The  brother  escapes  and  at  a 
carnival  chokes  the  heroine  to  death. 

Classifica'ion-A  dramatic  love  story  of  the 
eternal  triangle  type. 

Production  Highlights  -The  work  of  Miss 
Negri  in  the  leading  role    The  carnival  scenes 


Murray  Garsson-Metro — Six  Reels 
(Reviewed  by  Laurence  Reid' 

THIS  story  of  the  stage  written  by  people 
of  the  stage  follows  the  regulation  pat- 
tern. The  idea  might  be  called  the  forerun- 
ner of  them  all  for  it  exploits  the  "ups  and 
downs"  of  a  Shakespearian  star  without  miss- 
ing a  single  situation.  The  actor  who  plays 
Lear  reaches  the  peak  of  his  profession,  and, 
unable  to  stand  prosperity,  passes  into  obliv- 
ion and  during  his  downward  journey  there 
is  shown  an  accumulation  of  hard  knocks 
which,  while  old-fashioned  in  conception  and 
execution,  manage  to  hold  the  interest  be- 
cause of  the  incident  and  heart  stuff. 

The  actor's  wife  leaves  him  and  her  daugh- 
ter grows  up  ignorant  of  her  father's  identity. 
A  new  Lear  is  ready  for  the  new  generation. 
The  managers  interest  an  "angel"  who  backs 
the  show  through  his  attention  to  the  broken 
down  actor's  beautiful  daughter  who  is  cast 
as  Cordelia.  The  once-successful  thespian  is 
kicked  out  of  the  managers'  office  and  is  in- 
troduced to  his  daughter  as  a  friend  of  her 
father.  Meanwhile  he  registers  pathos  and 
talks  of  better  times.  Shots  are  shown  of 
his  attic  bedroom  with  some  juvenile  inter- 
est introduced  to  carry  on  the  sentiment. 

And  so  it  follows  its  familiar  groove— even 
to  the  old  actor  assuming  the  new  Lear's 
identity  when  the  latter  displays  some  tem- 
perament and  becomes  too  intoxicated  to  go 
on.  There  is  a  final  reconciliation  of  husband 
and  wife  and  the  daughter  helps  her  father 
back  on  his  feet.  Some  of  the  titles  express 
a  few  moral  platitudes  and  two  or  three  of 
them  cover  the  incident  which  shows  the 
actor's  fall  from  grace.  Dore  Davidson  plays 
a  familiar  type  of  manager — burlesquing  the 
part  for  the  sake  of  adding  a  humorous  note. 

The  best  touch  is  the  performance  of  "King 
Lear"  in  the  climax  with  all  the  attendant 
incident  back-stage.  The  interpretation  is 
competent  enough.  Brandon  Tynan  ex- 
presses a  reel  feeling  for  his  part  of  the  tra- 
gedian. Naomi  Childers,  however,  refuses 
to  keep  pace  with  the  advancing  years.  The 
story  should  have  carried  a  better  production. 
Whatever  its  technical  shortcomings  it  is 
certain  to  interest  patrons  in  search  of  hu- 
man interest.  They  will  doubtless  overlook 
the  artificial  touches. 

The  Players 

Brandon   Tynan,    Naomi   Childers    Billy   Quirk,  Dore 
Davidson  and  others 

By  Adeline  Leitzhach  and  Theodore  A.  I.ieb'er. 
Jr.  Directed  by  Ralph  Incc.  Produced  by 
Murray  Garsson.  Distributed  by  Metro. 
The  Story — Famous  Shakespearian  actor  rises 
to  heights,  but  is  unable  to  stand  prosperity  and 
=inks  to  the  depths.  His  wife  leaves  him  and  his 
daughter  is  brought  up  to  believe  him  dead. 
Finally  he  gets  a  job  as  dresser  to  a  new  Lear, 
but  later  is  unable  to  perform.  The  old  actor 
assumes  the  role.  He  is  finally  reconciled  to  his 
wife  and  the  daughter. 

Classification — Human  interest  story  of  the 
"  ups  and  downs  "  of  a  celebrated  actor. 

Production  Highlights — The  admirable  work 
of  Brandon  Tynan  and  Dore  Davidson.  The 
;,.age  scene  in  climax  during  performance  of 
"  King  Lear." 

Exploitation  Angles — Stage  stories  invariably 
get  over.  Play  up  stage  atmosphere.  And  put 
on  a  prologue.  Mention  the  important  players. 
!\ light  put  over  some  copy  about  famous  Lears 
—Booth,  Barrett,  Mantell. 

Drawing  Power — A  first  class  audience  pic» 
ture.  Good  for  any  downtown  and  neighbor- 
hood house. 


February  2 4 ,  I p  2 3 


941 


44  Racing  Hearts  " 
Paramount — Six  Reels 
'Reviewed  >>y  Charles  LarkinJ 

THIS  is  a  cracker  jack  of  an  automobile 
picture.  It's  another  one  of  those  Byron 
Morgan  tales  in  which  Wallace  Reid  gained 
fame,  only  this  has  an  auto  race  in  it  that 
eclipses  anything  of  its  kind  seen  on  the 
screen  in  lo,  these  many  moons.  While  Ag- 
nes Ayres  is  the  star  of  the  production, 
Richard  Dix  and  Theodore  Roberts  deserve 
equal  praise  for  their  excellent  character  por- 
traits. Dix  is  a  very  satisfying  substitute  for 
Reid.  Roberts  is  the  one  man  in  the  picture 
world  for  the  role  of  an  automobile  manu- 
facturer. Who  can  forget  his  rich  sketches 
in  Wally's  auto  features? 

The  story  is  built  along  familiar  lines,  but 
the  thrills  put  into  the  film  make  it  most  en- 
tertaining. Early  in  the  picture  we  are 
shown  some  real  auto  driving  when  Dix,  im- 
personating a  speed  cop,  chases  Agnes  in  one 
of  those  "  straight  eight "  affairs  that  do 
about  150  an  hour.  Agnes  drives  that  car 
everywhere  but  up  a  tree  and  comes  out  alive. 
She's  trying  to  get  arrested  to  gain  some 
publicity  for  her  dad's  make  of  car  out  of  the 
term  in  the  hoosgow. 

Then  things  hum  along  until  the  road  race 
is  staged.  It  looks  like  real  stuff  and  to  give 
it  realism,  James  A.  Murphy,  the  racing 
driver,  himself,  is  introduced  in  a  minor  role. 
The  race  is  a  peach.  There  are  a  number  of 
close  calls  as  the  cars  go  around  dangerous 
curves.  Agnes  plunges  the  nose  of  her  car 
through  the  hay  barricade  at  one  curb  and 
the  climax  comes  when  Dix,  knowing  his 
father  is  trying  to  win  the  race  by  crooked 
work,  and  knowing,  also,  that  his  rival  car  is 
out  of  gas,  sends  his  speeder  into  the  rear  of 
Agnes'  car,  shoving  it  across  the  line  a  win- 
ner— while  his  boat  does  a  somersault  into 
the  field.    It's  a  clever  bit  of  screen  craft. 

While  these  auto  stories  may  have  been 
worn  bare,  this  one  is  acceptable  because  of 
the  novelty  of  a  girl  star  in  the  leading  role 
and  the  fine  race.  Bert  Baldridge  has  done 
some  very  fine  camera  work,  especially  in  the 
race  scenes.  The  picture  has  great  exploita- 
tion possibilities. 

The  Cast 

"Ginger"  Kent  Agnes  Ayres 

Roddy  Smith  Richard  Dix 

John  Kent  Theodore  Roberts 

Fred   Claxton  Robert  Cain 

Jimmy   Britt  ....Warren  Rogers 

Zeb  Martin  J.  Farrell  MacDonald 

Racing  Driver  James  A.  Murphy 

Pete   Delaney  Edwin  Brady 

Burton  Smith  Fred  J.  Butler 

Horatio  Whipple  Robert  Brower 

Mechanic  Kalla  Pasha 

By  Byron  Morgan.  Scenario  by  Will  M. 
Ritchey.  Directed  by  Paul  Powell.  Photo- 
graphed by  Bert  Baldridge. 

The  Story — John  Kent  is  an  old  fashioned 
automobile  manufacturer.  He  does  not  believe 
in  advertising  his  car.  He  is  just  about  to  go 
on  the  rocks,  when  his  daughter  takes  up  the 
suggestion  of  Roddy  Smith  that  dad  ought  to 
get  out  a  racing  car  to  enter  in  the  Vanderbilt 
road  race.  A  rival  manufacturer  has  placed  a 
"  spy  "  in  Kent's  plant  and  this  man  insists  on 
driving  the  Kent  entry  in  the  race,  having  ar- 
ranged beforehand  to  "  throw  "  it  at  the  proper 
moment.  However,  his  plans  are  discovered 
and  "  Ginger  "  dons  a  driver's  outfit  herself  and 
sends  her  car  to  victory.  She  marries  Roddy. 
Dad  prospers. 

Classification — An  automobile  story  that  winds 
up  with  a  corking  race. 

Production  Highlights — The  realistic  automo- 
bile road  race,  through  some  beautiful  Cali- 
fornia country.  The  excellent  cast.  The  wreck 
at  the  close  of  auto  race.  The  fine  camera 
work.   The  scene  in  which  Roddy  makes  Clax- 

Exploitation  Angles — Doll  up  a  young  lady 
who  can  drive  in  racing  garments  and  put  her 
in  a  flashy  sport  roadster,  a  racer  if  possible, 
and  keep  her  moving  around  the  principal  down- 
town streets.  Great  chance  for  tieup  with  your 
local  auto  dealers. 

Drawing  Pozver — Everybody  drives  a  car 
nowadays.  Therefore  auto  stories  usually  in- 
terest. This  one  should  make  money  if  prop- 
erly exploited. 


Snub    Pollard  in   the   Pathe   two-reeler   "A  Tough 
Winter" 


"  Romance  Land  " 
Fox — 1500  Feet 
(Reviewed  by  Laurence  Reid) 

TOM  MIX  starts  off  in  his  latest  picture 
by  showing  that  he  is  not  taking  his  west- 
erns too  seriously.  That  touch  of  burlesque 
which  has  characterized  most  of  his  recent 
stories  is  in  evidence  again  in  the  introductory 
scenes.  There  is  every  indication  that  Mix 
is  burlesquing  "  The  Connecticut  Yankee," 
but  the  comedy  is  labored  especially  with 
Ralph  Spence's  wise  cracks  for  titles.  A  few 
of  these  get  over,  but  it  is  our  impression  that 
the  majority  will  pass  over  the  heads  of  the 
spectators. 

It  is  very  slight  material  which  forms  the 
skeleton  of  the  plot — in  fact  it  presents  the 
customary  triangle,  the  cowboy,  the  girl  and 
the  villainous  foreman — and  the  action  offers 
the  heroine  being  rescued  from  the  clutches 
of  the  wicked  rival  who  is  the  favorite  of  the 
girl's  father.  The  action  releases  some  fair 
incident  and  a  few  thrills,  but  for  the  most 
part  builds  without  any  indication  of  unusual 
suspense  or  surprise.  However,  it  picks  up 
in  momentum  when  the  rodeo  is  staged  and 
manages  to  finish  with  the  speed  which  has 
marked  Mix's  offerings. 

It  is  this  rodeo  show  which  furnishes  the 
highlights.  The  crooked  work  goes  on  apace, 
but  the  ranchman  agrees  to  permit  his 
daughter  to  marry  the  winner.  Which  is  fair 
enough  for  the  star.  A  few  races  are  run  off 
and  the  cowboy  emerges  the  victor  of  the 
meet.  The  finish  shows  the  usual  chase — 
with  the  villain  determined  to  win  the  girl 
at  any  cost.  So  he  kidnaps  her.  The  pur- 
suit follows  and  the  heroine  is  rescued.  Tht 
concluding  scene  is  the  most  exciting. 

"  Romance  Land "  should  succeed  with 
Mix's  followers.  He  does  most  of  his  cus- 
tomary stunts  and  adds  several  new  ones. 
There  are  some  gaps  which  slow  up  the  ac- 
tion at  the  start,  but  once  the  rodeo  and  sub- 
sequent rescue  are  staged  it  develops  quite  a 
"  kick."  There  are  some  effective  exteriors 
and  the  detail  is  adequate.  Mix  should  stick 
to  straight  burlesque  or  dashing  melodrama. 
We'd  like  to  see  him  in  another  "  Sky  High." 
Give  us  the  old  stunts  done  in  a  big  way. 
The  Cast 

"Pep"   Hawkins  Tom  Mix 

Nan   Harvess  Barbara  Bedford 

"  Scrub  "    Hazen  Frank  Brownlee 

Counterfeit  Bill  George  Webb 

White  Eagle  Pat  Christman 

By  Kenneth  Perkins.  Scenario  by  Joseph  F. 
Poland.  Directed  by  Edward  Sedgwick.  Pro- 
duced by  Fox. 

The  Story — Features  a  romantic  cowboy  who 
dreams  of  rescuing  damsels  in  distress.  He 
finally  rescues  one  from  a  runaway — the  girl 
being  the  daughter  of  the  wealthy  rancher  who 
is  trying  to  force  her  into  marriage  with  the 
foreman.  He  agrees  however,  to  give  his  con- 
sent to  the  winner  of  the  rodeo.  The  cowboy 
wins  and  rescues  the  girl  again  after  she  has 
been  kidnapped. 

Classification—- Burlesque  of  a  western,  with 
the  plot  swinging  into  melodramatic  action, 
which  includes  a  rodeo  show  and  a  chase  or  two. 

Production  Highlights — Star's  new  stunts. 
The  rodeo  stuff — showing  a  chariot  race,  etc. 

Exploitation  Angles—  Play  it  up  as  another 
of  Mix's  burlesques.  Feature  the  rodeo  show. 
Put  on  your  cowboy  quartette,  etc. 

Draiving  Power — A  program  picture  for  any 
program  house,  downtown  or  neighborhood. 


Mighty  Lak  a  Rose  " 
Carew  e-First  National — Eight  Reels 
(Reviewed  by  Laurence  Reid) 

BY  a  display  of  unusually  good  treatment, 
Edwin  Carewe  has  made  "  Mighty  Lak  a 
Rose,"  a  picture  which  not  only  establishes 
itself  as  solid  entertainment,  but  goes  further, 
and  stimulates  one  with  its  spiritual  signifi- 
cance. The  central  idea  is  not  new,  being 
founded  as  it  is,  upon  the  regeneration  of  a 
band  of  crooks.  You  look  for  a  certain 
amount  of  sentiment,  but  the  picture  is  not 
saturated  with  it. 

Repression  seems  to  have  been  Carewe's 
slogan  throughout  the  production  of  the 
story.  He  has  not  wasted  any  moments  in 
pointing  his  conflict  or  in  revealing  his  inci- 
dent. And  if  the  action  progresses  slowly 
the  tempo  may  be  excused  in  that  it  points  the 
logic.  The  director  might  have  hastened  some 
of  his  scenes  and  resorted  to  improbable  se- 
quences to  show  a  few  bold  strokes.  But  on 
the  contrary  he  has  shown  good  taste  by  cov- 
ering his  ground  in  a  thorough  manner,  giv- 
ing stress  where  it  is  needed  and  balancing 
the  sentiment  and  pathos  with  rattling  good 
incident  of  a  melodramatic  character. 

Here  we  have  a  blind  girl  whose  misfor- 
tune places  her  in  the  power  of  a  desperate 
gang  of  criminals.  She  is  a  violinist  who  has 
come  on  to  New  York  to  receive  a  musical 
education  from  an  interested  benefactor.  The 
ringleader  seizes  his  opportunity  to  employ 
the  girl  as  a  "  blind."  And  under  her  regener- 
ating influence  the  most  adaptable  member  of 
the  gang  sees  the  light.  And  the  other  crooks 
hit  the  "  straight  and  narrow."  The  girl's 
playing  of  Nevin's  beautiful  melody  which 
furnishes  the  title  of  this  picture  and  from 
which  the  theme  is  inspired  is  no  small  factor 
toward  their  redemption.  The  youth  will  do 
one  more  trick  to  get  money  for  an  opera- 
tion to  restore  the  girl's  sight.  He  is  caught 
but  wins  his  freedom  in  time  to  attend  her 
debut. 

A  happy  touch  is  that  of  presenting  the 
professor  as  a  decent  sort  instead  of  the  cus- 
tomary moral  leper.  He  sees  the  romance  de- 
veloping and  gracefully  steps  aside.  Carewe 
has  mounted  the  picture  in  fine  fashion  as 
well  as  seeing  to  it  that  it  is  properly  cast. 
Dorothy  Mackaill  as  the  blind  heroine  lends 
a  wistful  charm  and  a  sincere  portrayal.  She 
is  always  convincing.  Her  eloquent  manner- 
isms remind  one  of  Lillian  Gish  and  her  pan- 
tomimic ability  and  her  individual  charm 
should  carry  her  far.  The  others  are  highly 
competent,  especially  James  Rennie,  Anders 
Randolph,  Helen  Montrose  and  Harry  Short. 
Fine  treatment  and  admirable  acting  make  the 
picture  especially  worth  while. 

The  Cast 

Jimmy  Harrison  James  Rennie 

Jerome  Trevor  Sam  Hardy 

Bull  Morgan  Anders  Randolf 

Slippery  Eddie  Foster  Harry  Short 

Rose  Duncan  Dorothy  Mackaill 

Hard-Boiled  Molly  Malone  Helen  Montrose 

Humpty  Logan  Paul  Panzer 

Mrs.  Trevor  Dora  Mills  Adams 

Jean,  the  dog  Jean  Bronte 

By  Curtis  Benton.   Scenario  by  Curtis  Benton. 
Directed  by  Edwin  Carewe.   Photographed  by 
Sol  Polito.    Produced  by  Edwin  Carewe.  Re- 
leased by  First  National. 

The  Story — Treats  of  regeneration  of  crooks 
who  give  up  their  criminal  ways  when  they  come 
under  influence  of  blind  girl  who  is  talented  with 
the  violin.  The  crooks  pick  up  the  girl  and 
employ  her  to  be  the  "  blind." 

Classification — Crook  melodrama  tempered 
with  pathos  and  heart  interest — to  say  nothing 
of  romance. 

Production  Highlights — The  excellent  treat- 
ment of  old  theme.  The  detail.  The  fine  acting 
turned  in  by  Dorothy  Mackaill.  The  conflict,  the 
pathos  and  human  interest  touches.  The  good 
staging.    The  well  balanced  cast. 

Exploitation  Angles — Would  feature  the  cast. 
Also  put  over  a  musical  prologue  featuring 
Nevin's  song,  upon  which  title  and  story  are 
based.   Put  over  a  Nevin  program  of  selections. 

Draiving  Pozver — Good  for  first  run  houses  in 
any  locality. 


942 


Motion  Picture  News 


"  The  Prisoner  " 
Universal — 4795  Feet 
(Reviewed  by  Laurence  Reid) 

THIS  introduces  the  latest  picture  to  hang 
in  the  mythical  kingdom  gallery — the  pic- 
ture being  an  adaptation  of  George  Barr  Mc- 
Cutcheon's  "  Castle  Craneycrow,"  which  had 
quite  a  sale  among  the  bookdealers  several 
years  ago.  The  plot  and  characterization  here 
are  identical  with  those  which  have  featured 
the  mythical  kingdom  formula.  The  Ameri- 
can, bored  with  life,  in  search  of  adventure, 
the  fair  heroine  from  his  own  country  who  is 
being  lugged  toward  the  altar  by  a  scheming 
prince,  her  doting  mother,  and  the  usual  re- 
tinue of  servants,  friends,  etc. — these  play  at 
the  customary  conflict  and  intrigue. 

It  is  unadulterated  fiction  to  be  sure.  One 
could  not  expect  anything  else  from  a  comic 
opera  plot.  Yet  there  are  moments  of  interest 
in  it  despite  the  hokum.  Herbert  Rawlinson 
is  cast  as  the  American — and  he  plays  him- 
self as  usual.  There  is  nothing  of  the  non- 
chalant abandon  which  is  characteristic  of 
wealthy  adventurers  who  "  globe-trot "  over 
the  two  hemispheres.  Instead  his  manner  is 
awkward,  particularly  so  during  the  recep- 
tion scenes.  The  American  discovers  that  the 
prince  has  a  shady  reputation:  so  he  elects 
himself  the  protector  of  the  girl — regardless 
of  the  danger.  He  refuses  to  walk  into  the 
trap  set  for  him  by  the  prince;  and  is  called 
a  coward  by  his  erstwhile  sweetheart.  So 
there  is  nothing  left  but  to  kidnap  her  during 
the  wedding  ceremony  and  carry  her  to  a 
mountain  castle. 

Jack  Conway,  who  directed,  has  managed 
to  show  some  good  detail  even  though  his 
reception  scenes  are  crudely  executed.  Some 
of  the  sets  are  designed  on  the  scale  of  the 
Pennsylvania  station  and  they  appear  out  of 
harmony.  The  castle  incident  carries  the 
hokum  in  that  it  resembles  a  serial  with  its 
secret  chambers,  trap  doors,  and  sub-cellar 
passages.  The  bride  is  obdurate  to  the  ad- 
vances of  the  American  until  her  life  is  in 
danger.  Then  she  gladly  falls  into  his  arms 
and  is  married  to  him. 

The  plot  has  been  carefully  planned — even 
to  a  priest  being  on  the  job.  It  comes  as  a 
surprise  and  furnishes  some  suspense.  A 
large  cast  supports  the  star  with  none  of  the 
players  showing  any  individuality  of  talent. 
The  picture  is  suitable  for  program  houses. 

The  Cast 

Philip    Quentin  Herbert  Rawlinson 

Dorothy  Garrison  Eileen  Percy 

Lord  Bob.  George  Cowle 

Lady   Francis  June  Elvidge 

Dickey  Savage  Lincoln  Stedman 

Lady   Jarte  Gertrude  Short 

Prince  Ugo  Riccardi  Bertram  Grassby 

Count  Sallonica  Mario  Carillo 

Duke  Laselli  Hayford  Hobbs 

Mrs.   Garrison  Lillian  Langdon 

Courant  Bert  Snrotte 

Prince  Kapolski  Boris  Karloff 

Marie  Esther  Rawlston 

Father  Bivot  P.  J.  Lockney 

By  George  Barr  McCutcheon.  Scenario  by  Ed- 
ward T.  Lowe,  Jr.  Directed  by  Jack  Conway. 
Photographed   by   Benjamin  Reynolds. 

The  Story — American  in  search  of  adventure 
meets  his  ersewhile  fiancee  at  reception  and  is 
chagrined  to  learn  that  she  is  engaged  to  count 
who  has  bad  reputation.  The  count  tries  to  trap 
the  American  but  fails.  At  the  wedding  cere- 
mony the  American  kidnaps  the  bride  and  takes 
her  to  a  castle  where  he  wins  back  her  love. 

Classification — Adapted  from  McCutcheon's 
story,  "  Castle  Craneycrow."  Adventure,  in- 
trigue and  romance. 

Production  Highlights— The  effort  made  to 
provide  a  good  atmosphere.    The  sets. 

Exploitation  Angles — McCutcheon's  name  is 
popular.  Play  up  the  author  and  co-operate 
with  bookdealers  for  a  sale  of  his  novels. 

Drawing  Power— A  good  neighborhood  pic- 
ture. 


A  scene  laid  in   Constantinople,  interior  of  a  harem, 
from   the  Universal  serial  starring  William  Desmond, 
"  Around  the  World  in  Eighteen  Days." 

"  The  Buster  " 
Fox — 1587  Feet 

( Reviewed  by  Lillian  Gale) 
\  WELCOME  relief  from  ordinary  society 
A  drama  is  this  essence  of  a  "  western  "  in 
feature  length.  It  is  about  a  well  bred,  high 
principled  ranch  foreman,  allotted  the  task 
of  taming  a  Boston  society  girl,  whose  aunt 
owns  a  ranch  in  charge  of  Bill  Coryell,  a 
role  well  fitted  to  Dustin  Farnum  and  one  in 
which  he  appears  to  good  advantage.  The 
title  is  significant.  The  ranchman  "  busts  " 
his  way  to  right  whenever  he  senses  wrong. 

The  picture  is  marked  with  general  appeal. 
There  is  an  appealing  girl,  accompanied  by  a 
French  maid,  a  handsome  ranchman,  who 
can  ride,  shoot,  fight  and  lasso  to  perfection, 
a  malicious  ranchman  usually  described  as 
a  "  villain,"  and  a  ranch  comedian.  These  are 
the  principal  characters.  In  addition  there 
are  many  ranchmen,  who  frequent  the  typical 
western  rendezvous,  and  "  The  Buster "  has 
the  advantage  of  having  been  photographed 
on  some  delightfully  beautiful  locations, 
lending  pleasing  scenic  value. 

While  there  is  nothing  particularly  new 
about  the  taming  of  an  indulged  daughter  of 
the  rich  by  a  scrupulous,  good  looking  ranch- 
man, his  ultimate  triumph  over  the  girl  to  her 
satisfaction,  yet  the  picture  has  been  well  di- 
rected, the  suspense  interestingly  built  up,  the 
cast  well  selected,  with  the  result  of  rather 
pleasing  light  entertainment. 

The  Cast 

Bill  Coryell  Dustin  Farnum 

Charlotte  Rowland  Doris  Pawn 

Swing.  Francis  McDonald 

Light  Laurie  Gilbert  Holmes 

Yvonne    Lucille  Hutton 

Directed  by  Colin  Campbell.  Story  by  William 
Patterson  White.  Scenario  by  Jack  Strum- 
wasser.  Produced  and  distributed  by  Fox. 
The  Story— A  temperamental  niece  of  a 
wealthy  eastern  woman  is  sent  west  to  a  ranch, 
where  it  is  hoped  the  change  of  environment 
will  awaken  the  girl  to  something  more  than 
having  her  own  way.  Charlotte  is  accompanied 
by  a  French  maid,  a  poodle  dog  and  many  pieces 
of  baggage.  The  foreman,  a  handsome,  virile 
^pu6'  ^nds  the  overindulged  girl  amusing. 
Then  he  recognizes  a  more  serious  feeling  re- 
garding her  welfare  and  his  attempts  to  protect 
her  from  harm  are  misunderstood.  When 
Coryell  meets  with  accident  in  Charlotte's  de- 
fense she,  in  tun.,  saves  him  from  a  fatal  plunge 
down  the  mountainside,  loses  her  self-interest 
and  finds  herself,  decides  to  return  east  and 
then  decides  to  remain  on  the  ranch,  the  proud 
wife  of  so  manly  a  speciman  as  Bill  Coryell. 

Classification— Western  melodrama  of  the 
thrilling,  romantic  type,  riding,  shooting,  typical 

western  '  situations,  with  distinct  love  interest 

Production  Highlights—Scene  wherein  Char- 
lotte decides  to  ride  an  unruly  horse  (against 
the  advice  of  the  foreman,  whose  warning  is  in 
vain).  She  first  seems  to  conquer  the  steed 
then  is  given  a  violent  throw.  Also  her  fight 
to  save  the  ranchman  from  death,  which  occa- 
sioned her  tussle  with  the  villain,  and  Coryell's 
danger.  J 

Exploitation  Angles- Plav  up  the  riding  and 
natural  scenic  value.  Dress  your  lobbv  with 
saddles,  whip-!  and  accessories  used  bv  "horse- 
men. Dress  your  ushers  in  habits  or  riding 
apparel.  6 


**  Stormswept " 
F.  B.  O.— Five  Reels 

(Reviewed  by  Edward  Hanlvyj 

THE  author  may  have  had  some  logic  to 
put  over  in  this  latest  story  of  the  briny 
deep.  If  so  it  has  been  lost  or  destroyed 
during  its  screening.  He  talks  about  the 
"  monotonous  monotony  "  of  the  sea— of  how 
it  destroys  the  spirit  of  those  who  follow  it. 
One  would  think  from  this  particular  case 
that  the  philosophy  applied  to  the  skipper  or 
the  crew  of  a  ship  that  never  came  to  port. 
But  it  features  a  lightship  and  a  supply  boat 
which  are  fairly  close  to  shore. 

The  theme  itself  takes  up  the  plight  of  a 
despondent  husband  who  rescues  the  skipper 
of  the  lightship  who  has  been  bumped  over- 
board during  one  of  his  shore  visits.  When 
the  captain  saves  the  other's  life  (he  is  about 
to  commit  suicide)  out  of  gratitude,  a  strong 
friendship  develops.  The  subsequent  scenes 
picture  life  aboard  the  lightship  with  the  des- 
pondent husband  still  harboring  his  grudge 
though  he  is  charmed  by  a  girl  who  lives  on 
the  supply  boat. 

What  follows  defies  explanation,  though  it 
may  be  that  the  gaps  were  produced  in  the 
cutting  room.  A  storm  is  shown  which  has 
no  connecting  link  with  the  action.  It  is 
night  and  the  mechanics  of  the  studio  are 
visible  when  instead  of  huge  waves  crashing 
over  the  sides  of  the  boat,  the  water  appears 
to  be  shot  from  an  invisible  hose.  The  radio 
is  employed  and  picks  up  an  S.O.S.  from  a 
sinking  ship.  You  look  for  some  vital  stuff 
concerning  rescues.  But  the  following  scene 
shows  the  boat  in  broad  daylight  plunging 
to  the  depths.  It  should  have  been  tinted  if 
it  belonged  in  the  picture.  But  it  doesn't 
seem  to  belong  because  there  are  no  rescues. 

The  most  mystifying  sequence  comes  im- 
mediately after  when  the  skipper  puts  out  in 
a  life-boat  in  a  tranquil  sea  and  finds  a  lone 
woman  rowing  about.  When  he  asks  her  how 
she  happened  to  be  out  there,  she  replies: 
'  I'm  taking  a  row  before  breakfast."  She  is 
brought  aboard  and  the  despondent  husband 
recognizes  her  as  his  wife,  but  not  before  the 
friendship  of  the  two  men  is  threatened  be- 
cause of  the  skipper's  romantic  impulse.  The 
the  two  Beerys,  Wallace  and  Noah,  are  in  the 
picture,  but  their  work  is  hopeless  in  the  face 
of  such  an  incoherent  story  and  such  a  medi- 
ocre production.  Wallace  is  the  hero  for 
once  while  Noah  is  the  heavy.  Wallace  finds 
out  that  his  wife  has  been  given  a  divorce, 
which  leaves  him  free  to  marry  the  girl  on  the 
supply  boat. 

The  Cast 

William  McCabe  Wallace  Beery 

Shark  Moran  Noah  Beer£ 

-Reynolds  Virginia  Browne  Faire 

Helda  McCabe  Arline  Pretty 

SnaPe  ...  Jack  Carlyle 

By  H.  H.  Van  Loan.    Scenario  bv  Winifred'  ] 
Dunn.    Directed  by  Robert  Thornbv.  Photo- 
graphed by  Ben  Reynolds. ' 

The  Story — Despondent  husband  attempts  sui-  I 
cide  when  Wife  leaves  him.  Is  saved  by  a  ship-  I 
captain  who  thus  shows  his  gratitude  for  having 
his  life  saved  during  one  of  his  shore  leaves. 
The  skipper  takes  his  friend  to  the  lightship- 
and,  after  a  storm  at  sea,  the  latter  discovers- 
his  wife,  who  has  been  rescued.  He  controls  his 
temper  and  after  her  departure,  he  finds  conso- 
lation and  happiness  with  a  girl  on  the  supply- 
boat.  '•  .      •   |  - 

Classification — Marital  infidelity  basis  of  plot 
which  treats  of  romance  and  melodrama. 

.  Production  Highlights — The  acting  of  Wal- 
lace and  Noah  Beery. 

Exploitation  Angles — Wallace  Beery  and" 
Noah  Beery  are  well  enough  known  :to  exploit 
here.  Also  play  up  author,  who  wrote  "  The 
Virgin  of  Stamboul" 

Drawing  Power — Best  suited  for  second  and' 
third-class  downtown  houses. 


i -  ebruary  24,  1923 


943 


Opinions  on  Current  Short  Subjects 


"Extra,  Extra" 

( Lloyd  Hamilton-Educational — Two 
Reels) 

A little  touch  of  what  police  officials  and  news- 
paper men  are  doing,  while  the  general 
populace  of  New  York  reposes,  opens  the  plot 
and  the  introduction  of  a  mysterious  stranger 
who  throws  dynamite. 

Another  mysterious  stranger  (Lloyd  Hamil- 
ton) leads  a  quiet  life,  wears'  a  checkered  cap 
and  writes  on  a  typewriter.  He  is  only  a  news- 
paper staff  photographer,  but  on  account  of  a 
great  resemblance  to  the  dynamite  thrower, 
gets  into  some  pretty  tight  places. 

The  comedy  waxes  fast  and  furious.  Lloyd 
Hamilton  cleverly  drains  every  opportunity  to 
provoke  laughter  and  never  misses  a  bet.  There 
is  a  mighty  clever  youngster  who  works  with 
him,  and  an  entirely  adequate  support.  The  two 
reeler  has  been  w-ell  directed,  cut  to  run  with 
excess  pep  and  embraces  a  few  touches  of 
human  interest  that  will  pacify  those  who  do 
not  care  for  slap-stick  varieties. — LILLIAN 
GALE. 


Screen  Snapshots  No.  19 

(Pathe—  One  Reel) 

'-p  HIS  opens  with  showing  Rodolph  Valen- 
-*-  tino  at  home,  about  to  start  on  a  tramp, 
accompanied  by  his  dog,  but  interrupted  by  a 
note  from  the  studio,  calling  him  from  play  to 
work.  ' 

The  arrival  of  Mary  and  Doug  at  home, 
and  a  dinner  given  Doug  by  the  Hollywood 
Chamber  of  Commerce,  follows,  and  the  re- 
hearsing of  scenes  for  a  Cecil  DeMille  pro- 
duction brings  Theodore  Roberts,  Leatrice  Joy, 
Thomas  Meighan  and  Lois  Wilson  into  view. 
Theda  Bara  enjoying  a  game  of  "  Pung  Chow," 
and  taking  a  golf  lesson  is  balanced  by  views 
of  "The  Hottentot "  being  filmed  with  Thos. 
H.  Ince  explaining  the  action  to  Madge  Bellamy. 

The  reel  concludes  with  showing  how  Phila- 
delphia turned  out  en  masse  to  greet  a  number 
of  screen  stars,  the  guests  of  Marcus  Loew.— 
LILLIAN  GALE. 


"  The  Pill  " 

(Jo-Rock-State  Rights— Two  Reels) 

TOE  ROCK,  in  the  role  of  a  bricklayer,  suf- 
+*  fers  accident.  The  fact  is,  he  is  "  beaned  " 
by  a  falling  brick,  which  calls  for  the  services 
of  Dr.  Cook,  who  arrives  to  tender  first  aid. 

When  the  doctor  is  finished  he  intends  leav- 
ing a  supply  of  pills  for  Rock  to  take,  but  does 
not  intend  to  leave  samples  of  his  discovery, 
the  "  Nu-Life  "  pill.  Rock  takes  one  upon  ad- 
vice of  the  little  bird  in  a  cuckoo  clock,  and  finds 
himself  transformed  into  Africa,  where  he  is 
among  the  native  cavemen.  When  about  to  lose 
his  life  again,  the  cuckoo  bird  exclaims  "  take  & 
pill,"  and  when  Rock  does  so,  he  is  transformed 
into  another  life,  etc.  Therefore,  this  two- 
reeler  is  composed  of  several  distinct  sequences 
and  in  the  last,  Rock  being  hit  by  another  brick, 
is  transformed  back  into  his  original  identity 
of  a  bricklayer. 

The  novelty  element  is  more  dominant  than 
the  comedy,  but  the  offering  is  not  without 
some  entertainment  value. — LILLIAN  GALE. 


"  Sweetie  " 
(Baby  Peggy) 
(Century-Lmiversal — Two  Reels) 

WE  have  ceased  to  be  surprised  at  the  talent 
displayed  by  Baby  Peggy,  infant  screen 
leading  woman.  But  when  a  child  so  tiny  goes 
in  for  a  complete  characterization  and  triumphs, 
as  Baby  Peggy  does  in  "  Sweetie,"  it  ceases  to 
be  commonplace. 

Peggy  is  at  first  a  street  waif,  whose  income 
from  selling  newspapers  is  described  as  "  smaller 
than  herself."  While  crying  "  extree  "  a  blind 
street  musician  takes  his  post  beside  her,  but  is 
later  crowded  out  by  two  other  street  musicians, 
who  proceed  to  abuse  the  blind  man's  privileges. 
Peggy  rebels,  assumes  the  attire  of  a  foreign 
child  and  starts  out  to  get  enough  money  from 
the  two  mean  men  to  reimburse  the  blind  man 
for  his  losses.  In  a  head-kerchief,  grinding  the 
organ  and  directing  the  monkey,  she  surely  hits 
the  mark.  Later,  when  obliged  to  make  a  quick 
get-away  in  an  automobile,  she  is  arrested  for 
speeding.  A  kindly  rich  woman  alights  from  a 
limousine  and  demands  the  child's  release.  She 
takes  Peggy  home  to  the  palatial  dwelling  and 
informs  her  husband  she  intends  to  adopt  the 
child.  He  does  not  approve  of  children  or  mon- 
keys, but  Peggy  insists  upon  sharing  her  fortune 
with  the  pet.  Eventually,  Peggy  appears  dressed 
up  for  a  party,  and  displays  such  versatility  as 
would  put  many  older  ladies  of  the  screen  to 
shame. 

"  Sweetie  "  is  a  splendid  comedy  for  little  folk, 
and  a  good  dose  of  "  laugh  "  for  grown-ups.-  - 
LILLIAN  GALE. 


"  Tight  Shoes  " 

(Roach-Pathe — One  Reel) 

THERE  are  a  lot  of  funny  things  that  might 
happen  to  a  green  shoe  clerk,  especially  if 
he  served  his  apprenticeship  during  a  rush  sale. 
And  in  the  picture,  "  Tight  Shoes,"  all  the 
things  that  could  happen  and  a  number  of  in- 
cidents that  are  not  likely  to  come  to  pass,  seem 
to  make  life  exciting  and  precarious  for  Paul 
Parrott.  The  action  takes  place  inside  the  shoe 
store  and  just  outside  the  entrance,  so  that  the 
fun  is  concentrated  and  does  not  have  to  jump 
from  place  to  place  in  order  to  get  laughs.  One 
man  endeavors  to  get  away  with  three  pairs  of 
shoes  by  putting  white  stockings  on  over  each 
pair  tried  on,  while  the  clerk  searches  for  some- 
thing else.  Then,  with  the  proceeds  in  a  shoe 
box,  the  unfortunate  fellow  gives  the  wrong 
box  to  a  woman  who  bought  the  same  pair  of 
^hoes  three  times,  and  innocently  walked  out 
with  all  the  money.  There  is  plenty  of  action 
good  direction  and  laughable  situations. 

Jobyna  Ralston  decorates  the  cash  desk  and 
speeds  the  clerk  on  to  victory,  so  that  he  may 
make  enough  monev  for  two. — LILLIAN 
GALE. 


"The  Frog  and  the  Catfish" 

(Pathe— Split  Reel) 
/"\NE  of  the  funniest  of  the  funny  Aesop's 
V-/  Fables  series.  There  is  something 
ludicrously  lifelike  about  the  characters,  in  these 
cartoons  that  places  them  several  steps  above 
others  in  the  field,  and  this,  yarn  of  the  bold 
frog  which  succeeded  in  knocking  out  the  vil- 
lainous catish  after  a  series  of  really  humorous 
adventures.  Practically  all  the  scenes  are  laid 
under  water,   and   the  cartoonist's-  conception 


of  the  cavernous  depths  of  the  bottom  of  the  sea 
lends  a  remarkable  background. — STUART 
GIBSON. 


"The  Balloonatic" 

(Keaton-First  National — Two  Reels) 

BUSTER  KEATON  rises  to  great  heights  in 
this  release,  both  literally  and  figuratively, 
for  the  frozen-faced  comedian  goes  sailing 
heavenward  in  a  balloon,  where  he  finds  an 
opportunity  for  some  brand  new  gags. 

He  becomes  proprietor  of  a  balloon,  but  first 
becomes  aware  of  it  when  it  bumps  against  the 
lower  side  of  the  clouds.  In  attempting  to  bring 
down  a  duck,  he  punctures  the  gas  bag,  ending 
in  disaster.  Even  this  has  its  silver  lining,  how- 
ever, for  he  encounters  Diana,  a  blonde  beauty, 
in  the  person  of  Phyllis  Haver,  appearing  to 
advantage  in  a  one-piece  bathing  suit. 

Buster's  courtship  and  the  "  balloonatic " 
events  that  follow  entitle  this  to  a  place  as  one 
of  the  most  ingenious  he  has  made  since  "  The 
Boat."  The  story  element  is  slender,  as  it  should 
be  when  there  are  so  many  humorous  gags  pres- 
ent, and  Buster's  work  is  well  up  to  his  usual 
standard.  Phyllis  Haver,  too,  contributes  in  no 
small  measure  to  the  fun. — L.  C.  MOEN. 


"  Hangin'  Around  " 

(Federated-State  Rights — Two  Reels) 
XT  ONTY  BANKS  is  the  comedian,  and  the 

-1  first  of  the  two  reels  is  not  without  merit. 
The  opening  scenes  resemble  preliminary  hap- 
penings usually  attending  a  marriage  ceremony, 
by  showing  a  close  up  of  a  minister  reading  from 
his  prayer-book,  then  close  ups  of  the  individual 
participants.  But  when  the  first  long  shot  dis- 
closes a  general  view,  it  is  found  that  the  scene 
is  that  of  a  hanging,  not  a  wedding.  Following 
that  surprise,  comes  one  that  the  comedian  was 
writing  a  short  story,  visualizing  himself  as  the 
hero,  but  because  his  stories  fail  to  sell,  he  finds 
it  necessary  to  accept  a  "  job "  as  a  private  de- 
tective. His  assignment  is  in  the  home  of 
wealthy  folk,  where  the  detective  hopes  to  pin 
evidence  upon  a  thief  addicted  to  getting  away 
with  jewels.  So  Banks  assumes  the  role  of  the 
butler.  But  when  he  attempts  to  serve  a  dinner, 
and  knitting  wool  is  accidentally  placed  in  the 
piate  meant  for  spaghetti,  and  is  served,  caus- 
ing the  guests  to  become  nauseated  and  ex- 
pectorate the  food  substitute,  this  ceases  to  come 
under  the  head  of  comedy,  since  it  drops  be- 
low zero  and  becomes  nothing  more  than  dis- 
concerting non-laughable  waste  of  footage. 
The  good  idea  this  two-reeler  starts  with  be- 
comes submerged  in  sparring  for  slap-stick 
comedy  of  gutter  variety.— LILLIAN  GALE. 


"Bow  Wow" 

(First  National— Two  Reels) 
ITH  Louise  Fazenda  and  Teddy,  remark- 
»j  able  dog  actor,  both  in  the  same  picture, 
it  is  naturally  going  to  be  funny.  Miss  Fa- 
zenda, one  of  the  few  young  females  in  the 
world  who  doesn't  object  to  disguising  her  nat- 
ural good  looks  for  the  movies'  sake,  is  as 
awkward,  as  outlandish,  as  ever  in  this  one,  and 
Teddy  is  as  dignified  and  sedately  conserva- 
tive as  he  always  is.  Some  quaint  bits  of  by- 
play are  introduced  in  the  film,  which  is  an 
example  of  about  the  best  in  the  broad  comedy 
field.—  STUART  GIBSON. 


944 


Motion  Picture  News 


Regional  News  From  Correspondents 


Western  New  York  News 

Harold  B.  Franklin,  former  manag- 
ing director  of  Shea's  Hippodrome 
and  now  head  of  the  theatre  depart- 
ment for  Paramount,  stopped  off  in 
Buffalo  last  week  on  his  way  home 
from  the  opening  of  Grauman's  the- 
atre on  the  west  coast.  He  had  a  chat 
with  M.  Shea  of  the  Shea  Amuse- 
ment Company,  greeted  Vincent 
McFaul,  manager  of  the  "Hipp," 
and  several  other  friends.  From 
Buffalo  Mr.  Franklin  went  to 
Rochester  to  see  Arthur  Amm, 
house  manager  of  the  Eastman  and 
then  went  to  his  offices  in  New- 
York  City.  While  in  town  Air. 
Franklin  declared  that  theatres  all 
over  the  country  are  enjoying  im- 
proved business. 


Howard  Waugh,  exploitation 
manager  for  the  Mozart,  Winter- 
garden  and  Palace  theatres  in 
Jamestown,  all  operated  by  Peter- 
son &  Woods,  put  over  a  twelve- 
page  special  section  in  both  the  local 
newspapers  on  the  Palace  theatre 
opening  which  occurred  Monday 
evening,  Feb.  5.  It  was  the  biggest 
theatre  publicity  stunt  ever  put  over 
in  the  Chautauqua  Lake  city.  A 
large  delegation  of  Buffalo  ex- 
change men  attended.  Mayor  Sam- 
uel A.  Carlson  spoke  at  the  opening. 
Leading  exhibitors  from  western 
New  York  towns  were  also  in  at- 
tendance. "  The  Face  in  the  Fog  " 
was  the  opening  film  feature.  The 
policy  of  the  house  is  vaudeville 
and  pictures. 


The  new  State  theatre  has  been 
opened  in  Corning,  N.  Y.  James  J. 
Kelly  is  managing  the  house,  which 
is  a  link  in  the  Associated  Theatres, 
Inc.,  chain  of  which  H.  P.  Dygert 
of  East  Rochester  is  president  and 
Mayor  W.  J.  MacFarlane  of  Can- 
andaigua,  vice-president.  The  State 
is  the  former  Opera.  House,  remod- 
eled and  redecorated. 


Herman  E.  Schultz,  director  of 
the  Shea  Court  Street  theatre  or- 
chestra, is  in  Jacksonville,  Fla., 
where  he  is  being  treated  by  special- 
ists following  a  nervous  breakdown 
at  Miami,  where  he  was  stopping  on 
his  way  to  the  former  city. 


W.  W.  Kincaid,  president  and 
J  D.  Pardee,  vice  president  and 
treasurer  of  the  Spirella  Company 
of  Niagara  Falls,  N.  Y.,  have  be- 
come interested  in  Pictorial  Clubs, 
Inc.,  producers  of  educational  pic- 
tures for  the  non-theatrical  field. 
The  company  has  been  in  existence 
for  several  years  with  studios  in 
Los  Angeles,  but  new  blood  is  be- 
ing nut  into  the  organization,  which 
plans  to  organize  clubs  in  churches, 
schools  and  rural  communities. 


Bruce  Fowler  writes  Buffalo 
friends  that  business  is  coming 
along  fine  at  the  Indiana  theatre, 
Terra  Haute,  Ind.,  and  that  Mrs. 
Fowler  and  son  have  gone  to 
Miami  Florida,  for  a  two  months' 
vacation.  Mr.  Fowler  formerly 
managed  the  Elmwood  here. 


Along  Buffalo's  Film  Row 


JR.  LEVEE  has  resigned  as 
•  manager  of  the  W.  B.  ex- 
change in  the  Beyer  building,  ef- 
fective February  17.  His  successor 
has  not  as  yet  been  named.  Mr. 
Levee  came  to  Buffalo  only  a  few 
months  ago.  He  was  very  popular 
along  Film  Row.  He  succeeded  P. 
H.  Smith  as  W.  B.  manager.  Mr. 
Smith,  by  the  way,  is  now  interested 
;n  the  sale  of  stocks  and  bonds. 
When  seen  on  the  street  the  other 
day  he  looked  like  J.  P.  Morgan. 

Bob  Murphy,  manager  of  the  new 
Renown  exchange,  is  instituting  a 
drive  cn  his  western  subjects  and 
has  been  successful  in  signing  up 
much  business  on  these  pictures. 
The  novel  contract  forms  on  "  The 
World's  a  Stage "  and  "  Environ- 
ment "  are  catching  the  eyes  of  ex- 
hibitors. They  contain  scenes  from 
the  pictures.  Once  you  get  an  ex- 
hibitor's eyes  on  a  contract,  the  rest 
is  easy,  says  Bob. 

H.  E.  Hughes,  formerly  with  Fox, 
has  joined  the  local  Hodkinson  sales 
force  to  cover  the  Rochester  terri- 
tory, succeeding  Fenton  D.  Lawlor, 
who  has  been  engaged  by  Manager 
C.  W.  Anthony  as  a  Vitagraph 
salesman. 

H.  E.  Thompson,  sales  manager 
for  Associated  Exhibitors,  made  a 
tour  down-state  last  week  end, 
arriving  in  New  York  for  Sunday 
and  Lincoln's  Birthday. 

L.  B.  Rozelle,  formerly  covering 
the  Rochester  district  for  Vita- 
graph,  has  been  transferred  to  the 
Albany  office  of  the  same  company. 

Henry  W.  Kahn  has  just  returned 
from  a  trip  to  Syracuse  and  New 
York.  In  the  former  city  Henry 
helped  arrange  a  reception  party' 
at  the  station  for  Jackie  Coogan. 
But  Jackie  was  taken  sick  in  Chi- 
cago. After  the  party,  including  the 
maycr,  waited  at  the  station  for 
two  hours,  a  wire  came  telling  of 
Jackie's  illness.  The  party  de- 
parted. Mr.  Kahn  is  now  having 
last  spring's  suit  cleaned  and 
pressed  and  declared  it  will  be  just 
as  good  as  new  on  Easter  Sunday, 


when  he  usually  parades  down  the 
avenue  under  a  high  hat  and 
"  wearing  a  cane." 

Gene  Markens,  city  salesman  for 
First  National,  had  dinner  in  Ray- 
field's  tea  room  the  other  day.  It 
is  rumored  that  he  was  also  seen 
dining  in  Miss  Vincent's  tea  em- 
porium. We  can't  understand  this 
tea  business  unless  he  is  trying  to 
get  the  bootleg  taste  out  of  his 
mouth. 

Exchange  men  noticed  in  the 
audience  at  the  opening  of  the  new 
Palace  theatre  in  Jamestown  last 
Monday  night  were :  W.  A.  Mack, 
Pathe;  R.  T.  Murphy,  Renown; 
Sydney  Samson,  Bond;  Hub  Tay- 
lor, Pathe ;  Harry  Thompson,  Asso- 
ciated Exhibitors;  C.  W.  Anthony, 
Vitagraph ;  Charlie  Goodwin,  Uni- 
versal ;  E.  E.  Weekly,  Metro ;  Otto 
Siegel,  Goldwyn;  J.  Emerson  Dick- 
man  and  Charles  N.  Johnston,  Fox; 
J.  R.  Levee,  W.  B. ;  Sherman  Web- 
ster, Goldwyn  and  others. 

Wendell  G.  Shields,  general  man- 
ager for  Plymouth  Film  corpora- 
tion, a  non-theatrical  organization, 
was  in  town  last  week  in  the  inter- 
est of  his  firm's  product. 

Ralph  Myerson,  manager  of 
Macmy  Pictures,  made  a  flying  trip 
to  Florida  last  week  to  visit  rela- 
tives. Mrs.  William  Bork,  secre- 
tary to  Mr.  Myerson,  has  com- 
pletely recovered  from  a  minor 
operation  at  a  local  hospital. 

Old  Bill  Fickeisen,  formerly- 
famous  as  Merit  exchange  manager 
here,  is  now  peddling  Packards  in 
Binghamton.  Quite  a  jump  from 
Bill's  noted  blimp  of  other  days. 

N.  I.  Filkins,  manager  of  the 
Merit  exchange,  is  looking  for  an 
army  of  salesmen,  to  help  him  sell 
the  carload  of  feathers  recently  pur- 
chased by  the  New  York  office. 

A.  W.  Moses,  who  recently  re- 
signed as  manager  of  the  American 
releasing  exchange,  is  confined  to 
his  bed  with  an  attack  of  pleurisy. 
Come  on  out  of  that  stuff,  Arch,  try 
the  Ccue  method.  You're  not  sick, 
you  just  imagine  you  are. 


Around  the  Des  Moines  Branches 


FRED  YOUNG  is  registering  ef- 
fectively as  new  branch  man- 
ager at  the  F.  B.  O.  offices.  He 
comes  from  the  Kansas  City  F.  B. 
O.  offices. 

Other  office  changes  are  the  plac- 
ing of  William  Benjamin  as  special 
representative  for  F.  B.  O.  from 
Des  Moines  fot  the  Middle  West. 
This  covers  Kansas  City,  Omaha, 
Minneapolis,  etc.  The  position  of 
biller  at  the  F.  B.  O.  office  was 
eliminated  and  Miss  Fay  Hellman, 
who  had  been  doing  well  in  this 
position,  changed  her  services  to 
the  Fox  Electric  Co. 

Mr.  Davie,  of  the  Universal  ex- 
change, reports  that  at  the  end  of 
the  fourth  week  of  Univcrsal's  con 
test    for    the    big   cup    that  Dts 
Moines  leads  the  exchanges.  The 


drive  covers  six  weeks. 

The  F.  B.  O.  exchanges  are  also 
contesting  for  sales  records  and  the 
Des  Moines  exchange  has  entered 
the  race  which  runs  for  fifty  days. 

"The  Flirt"  took  Iowa  City  by 
storm,  and  cleaned  up  some  record 
business  there.  Three-fourths  of 
the  college  students  saw  the  picture. 


Des  Moines  Items 

Ed  Helmts,  manager  of  the 
Strand  theatre,  Des  Moines,  suf- 
fered a  sad  bereavement  when  his 
mother  died  after  an  illness  of  ten 
days.  Mr.  Helmts  was  able  to  reach 
Ins  mother  at  her  home  in  Atlantic 
on  Tuesday,  and  she  died  two  davs 
later  quite  unexpectedly.  Mr. 
Helmts'   father   and  mother  were 


planning  soon  to  leave  for  Florida 
for  the  winter. 


Mr.  Groves,  manager  of  the  Des 
Moines  theatre,  denied  that  Norma 
Talmadge's  popularity  had  waned  in 
the  least  in  Iowa.  He  said  that  in 
his  opinion  she  was  their  best  star, 
their  surest  drawing  card.  "  A  lot 
of  film  with  Norma,"  he  says,  "  is 
enough  to  draw  them  into  the  best 
business." 


Providence  Notes 

An  organ  to  cost  $50,000  will  soon 
be  installed  in  the  Victory  theatre. 
The  new  instrument  will  be  the 
largest,  it  is  said,  of  any  theatre 
organ  in  New  England  with  the  ex- 
ception of  the  one  in  the  Fenway 
theatre  in  Boston. 


The  Rialto  theatre  obtained  con- 
siderable free  exploitation  during 
the  showing  of  "  The  Streets  of 
New  York,"  the  week  of  February 
12,  through  co-operation  with  the 
Evening  Tribune,  which  ran  sev- 
eral pages  of  store  advertising  ap- 
plicable to  the  picture.  A  large  sum 
of  money  was  spent  on  exploitation 
and  generous  results  followed. 


Harry  F.  Storin,  a  native  of  Paw- 
tucket,  who  has  been  associated 
with  Paul  Gerard  Smith,  New  York 
playwright,  returns  to  his  home  city 
to  becomfc  manager  of  the  Keith- 
Bijou  theatre  in  which  he  is  already- 
installed. 


Two  bills  affecting  motion  pic- 
tures have  been  introduced  in  the 
State  Legislature.  One  provides 
that  all  films  must  show  the  source 
of  origin  and  the  name  of  the  pro- 
ducer, while  the  other  is  aimed  to 
prevent  overcrowding  of  theatres. 
A  third  would  legalize  Sunday 
movies. 


Central  Perm.  Notes 

C.  Floyd  Hopkins,  manager  of  the 
Wilmer  &  Vincent  theatres  in  Har- 
risburg  and  Reading,  Pa.,  a  total 
of  ten  houses,  who  is  recovering 
after  a  very  severe  illness  which  he 
suffered  at  his  home  in  Harrisburg, 
during  which  it  was  feared  for  a 
time  that  he  would  not  recover,  has 
left  that  city  on  a  six  weeks'  pleas- 
ure trip  for  purposes  of  con- 
valescence. He  stopped  first  in  At- 
lantic City  and  then  took  the  ocean 
trip  to  Bermuda,  where  he  will  re- 
main for  several  weeks. 


The  longest"  run  of  any  play  of 
any  sort  in  any  theatre  in  the  city 
of  Harrisburg  was  made  in  the 
latter  part  of  January  by  the  Har- 
old Lloyd  film,  "  Dr.  Jack,"  in  the 
Colonial  theatre,  a  Wilmer  &  Vin- 
cent picture  house.  Heretofore  no 
play — legitimate,  motion  picture, 
vaudeville  or  stock — had  ever 
shown  for  more  than  one  week  in  a 
Harrisburg  theatre.  The  Lloyd 
film  was  booked  originally  for  one 
week  at  the  Colonial,  but  it  met  with 
such  success  that  it  was  arranged  to 
extend  the  contract  for  another 
week,  thus  breaking  the  city's  rec- 
ord. 


February  24,  1923 


945 


Washington  Close  Ups 

Mrs.  Minnigerode  Andrews,  of 
Washington,  playwright  and  scen- 
arist, member  of  local  clubwomen's 
motion  picture  committees,  and  pres- 
ident of  the  National  Association  of 
Theatre  Arts,  a  national  service  for 
pageantry,  has  been  appointed  a 
member  of  the  Commission  on 
Pageantry  and  Drama,  in  the  De- 
partment of  Religious  Education  of 
the  National  Council,  Protestant 
Episcopal  Church,  by  the  Rt  Rev. 
Thomas  F.  Gailor,  Bishop  of  Ten- 
nessee, who  presides  over  the 
Council,  to  relieve  the  aged  Pre- 
siding Bishop,  Dr.  Tuttle  of  Mis- 
souri. This  organization  maintains 
its  headquarters  in  New  York  City, 
although  Mrs.  Andrews'  organiza- 
tion is  located  in  Washington. 


In  the  Washington  Exchanges 


The  Martin  theatre,  Red  Bud,  111., 
is  now  in  charge  of  Sam  Bradley, 
formerly  of  Willisville,  111. 


The  building  permit  office  an- 
nounced Saturday  that  "  official  per- 
mission to  proceed  with  the  con- 
struction of  the  new  Ambassador 
theatre,  to  replace  the  Knickerbock- 
er, was  granted."  The  formal  per- 
mit allows  the  theatre  concern  to 
"  make  repairs "  to  the  collapsed 
structure  at  an  estimated  cost  of 
$100,000. 


As  a  special  attraction  to  the 
home-coming  A.  F.  G.  recently 
landed  from  the  transport  St 
Mihiel  at  Savannah  William  Ran- 
dolph Hearst  sent  a  special  film  of 
"When  Knighthood  Was  in  Flower" 
to  Savannah,  where  at  the  theatre 
parties  given  by  local  picture  houses 
to  the  boys  and  their  brides,  the 
Marion  Davies  special  prints  were 
flashed  on  the  screen. 


Exhibitors  may  be  interested  to 
know  that  the  Mint  is  now  coining 
the  Monroe  50-cent  piece  to  be  used 
during  the  Los  Angeles  Movie  Fair 
next  July.  They  would  make  a 
unique  tie-up  and  otherwise  be  in- 
teresting in  publicity  and  exploita- 
tion stunts  to  boost  feature  pictures, 
etc. 


Work  of  the  D.  C.  Congress  of 
Mothers  and  Parent-Teacher  Asso- 
ciations was  shown  in  motion  pic- 
tures last  Tuesday  and  Wednesday 
at  the  Avenue  Grand,  York,  Savoy 
and  Apollo  theatres  during  the  reg- 
ular Community  Service  and 
Neighbohood  Hour  arranged  by 
Mrs.  Locher. 


The  fourth  week  of  "  Robin 
Hood "  is  putting  an  excessive 
strain  on  Manager  Mark  Gates  and 
his  assistant,  Harry  Howe,  and 
staff,  at  the  Columbia  theatre  here. 
The  record  run  here  was  for  "  The 
Birth  of  a  Nation,"  which  lasted 
eight  weeks,  playing  at  the  National 
for  five  weeks,  and  then  appearing 
for  a  second  snowing  later  of  three 
weeks.  As  it  stands  now  the  recent 
Columbia  records  are  tied,  with 
four  weeks  each  for  the  Davies  and 
Fairbanks  costume  super-specials, 
and  two  weeks  for  "  Peg  O'  My 
Heart "  and  "  Tess." 


St.  Louis  Brevities 

Mr.  and  Mrs.  Rudolph  Valentino 
were  booked  for  a  six  days'  run  at 
the  Delmonte  theatre,  St.  Louis, 
commencing  Monday,  February  12. 
Valentino  was  scheduled  to  deliver 
an  address  on  "  Americanization ;* 
while  Mrs.  Valentino  appeared  in  a 
solo  dance.  They  had  their  own 
orchestra. 

It  will  be  recalled  that  several 


SINCE  his  regime  at  Hodkinson's 
local  office  has  put  the  branch 
on  the  map  again,  Manager  Faulk- 
ner is  sporting  a  Cadillac  coupe. 
Bill  Airey  was  in  town  from  the 
North  Carolina  field,  where  he  is 
now  special  representative  for  the 
local  Hodkinson  exchange.  The 
partitions  have  been  removed  and 
the  exchange  is  improved  by  the 
workmanlike  appearance  now  pre- 
sented. 

District  Manager  J.  S.  Hebrew, 
of  Philadelphia,  formerly  of  the 
Washington  office  of  the  Fox  ex- 
changes, was  in  town  during  the 
week.  Manager  George  Roberts,  of 
Fox,  has  been  ill  with  a  mild  attack 
cf  la  grippe,  and  is  expected  to  re- 
turn to  his  desk  on  Monday. 

Harry  Green,  formerly  of  New 
York  City,  has  been  assigned  to 
cover  the  territory  served  until  re- 
cently by  Bill  Airey,  formerly  with 
Fox,  but  now  in  the  Hodkinson  or- 
ganization here. 

Gus  Solomon,  of  New  York 
City,  and  formerly  of  Warner 
Brothers  there,  is  now  a  member 
of  the  Washington  sales  force  of 
Harry  Hunter's  Paramount  ex- 
change. He  is  a  brother  of  Martin 
Solomon,  formerly  with  Universal 
here. 

An  event  of  considerable  interest 
in  local  film  circles  was  the  wedding 
early  last  week  of  R.  Clinton  Robin, 
popular  manager  of  the  Pathe  ex- 
change, to  Miss  O'Connor.  Mr. 
Robin  is  expected  to  return 
Wednesday  from  a  brief  honey- 
moon. 

The  First  National  exchange  is 
initiating  something  new  in  Wash- 
ington's social  circles.  For  the  first 
time  in  its  history  the  Congressional 
Club  (composed  of  wives,  daughters 
and  sisters  of  members  of  the 
House,  Senate,  Supreme  Court  and 
in  some  cases  the  Cabinet  officers' 
ladies)  had  a  film  pre-view  at  the 
February  luncheon,  Monday,  Feb- 
ruary 12,  at  Rauscher's.  "The  Guy 
Bates  Post  Filmization  of  '  Omar 


the  Tentmaker  "  "  was  shown  to  this 
exclusive  gathering  of  the  nation's 
social  leaders.  Mrs.  Byrnes,  wife 
of  the  veteran  member  from  the 
Carolinas,  presided  for  the  first 
time  since  her  election  as  president 
of  the  club,  in  succession  to  Mrs. 
Frelinghuysen.  Ralph  Edmunds, 
exploiteer  extraordinary  for  the 
local  First  National  exchanges,  is 
handling  the  arrangements.  Later 
the  photoplay  will  make  its  debut  at 
the  Metropolitan. 

A  letter  received  from  the  New 
York  headquarters  of  C.  C.  Burr 
asks  that  a  statement  crediting 
Earnest  M.  Ooge  as  being  manager 
of  Burr's  Washington  branch  be 
corrected.  The  letter  points  out 
that  the  gentleman  in  charge  of  the 
Burr  office  in  Washington  is  E.  A. 
Sherwood,  Exhibitors'  Film  Ex- 
change, Mather  Building. 

Earl  Taylor,  formerly  with  E.  R. 
Campion's  Arrow  Films,  is  now 
assistant  to  Al  Garner  in  the  pub- 
licity and  exploitation  department 
of  the  Sidney  Lust  Super-Films  En- 
terprise. 

Miss  Marion  Lynch,  formerly  of 
Pathe,  is  now  with  the  Independent 
Films,  local  Warner  Brothers  dis- 
tributors, as  office  manager  for 
Manager  Lester  Rosenthal,  Mrs 
Lehman,  who  had  held  the  position 
for  several  months,  having  resigned 

Miss  Helen  Schultze  is  now  serv- 
ing in  the  local  F.  B.  O.  office  as 
private  secretary  to  Manager  F.  L. 
McNamee,  while  Booker  Loeffler 
functions  as  office  manager  during 
McNamee's  visits  to  the  trade. 

W.  F.  Corby,  formerly  of  the 
Universal  exchange  at  Charlotte, 
N.  C.  is  a  salesman  for  the  local 
office  of  F.  B.  O.,  covering  Eastern 
Virginia  and  the  "  Clinch  Valley." 

J.  A.  Bachman,  secretary  of  the 
film  managers'  organization,  and 
manager  of  the  local  exchange  of 
Educational,  has  just  returned  froir 
a  visit  to  the  home  office  in  New 
York  City. 


Around  the  St.  Louis  Branches 


HARRY  STRICKLAND  h  a  s 
been  named  St.  Louis  manager 
for  American  Releasing.  He  for- 
merly travelled  for  United  Artists. 
At  one  time  he  was  St.  Louis  man- 
ager for  the  old  General  Film 
Company. 

W.  D.  Hatwell  has  been  trans- 
ferred from  Atlanta  to  St  Louis  to 
handle  publicity  for  Paramount. 
Harry  Wiemeyer,  local  Paramount- 
er,  resigned  last  week. 

Charley  Raymond  is  now  in 
charge  of  Publicity  for  Goldwyn  in 
the  St.  Louis  district,  including 
Kansas  City  and  Omaha. 

George  Gambril,  formerly  movie 
editor  of  the  St.  Louis  Globe-Dem- 


ocrat, i6  in  charge  of  publicity  and 
exploitation  for  the  Local  F.  B.  O. 
office. 

Milton  Simon  of  F.  B.  O.  staged 
a  grand  opening  of  his  exchange 
last  Monday.  In  the  evening  "  The 
Fighting  Blood "  series  were 
screened  for  local  sport  writers. 

"  Down  to  the  Sea  in  Ships  "  was 
given  a  trade  showing  Monday 
afternoon,  February  5.  On  Tues- 
day, February  13,  "Mighty  Lak'  a 
Rose"  was  shown  to  the  trade  in 
the  New  Grand  Central. 

George  McFarland,  formerly  of 
Chicago,  is  travelling  Eastern  Mis- 
souri for  F.  B.  O. 


weeks  ago  Valentino  signed  a  con- 
tract for  a  week  of  personal  appear- 
ances at  the  Delmonte,  but  was 
blocked  in  his  plans  when  Para- 
mount objected.  On  advice  of  his 
counsel  he  appeared  at  the  Del- 
monte once  to  explain  why  it  was 
impossible  to  fulfill  his  contract  with 
the  theatre. 
The  Americanization  speech  of 


Valentino  was  prepared  for  use  in 
raising  funds  for  the  Italian-Amer- 
ican Republican  National  Party,  an 
organization  interested  in  the  Amer- 
icanization of  Italians. 


The  premier  showing  of  the 
Junior  Players'  film  "Jack  and  the 
Bean  Stalk"  was  given  in  the  St 
Louis  Art  League  quarters  last  Fri- 
day evening. 


Milwaukee  Chatter 

From  the  motion  picture  theatre 
to  the  church  is  but  a  step,  accord- 
ing to  the  lights  of  Rev.  A.  A. 
Hobson,  pastor  of  First  Baptist 
church,  Milwaukee,  when  his  con- 
gregation witnessed  the  screening 
of  "  From  the  Manger  to  the  Cross" 
in  the  church  last  Sunday  night 
A  billboard  was  also  placed  outside 
the  church  advertising  the  picture 
sermon  with  the  invitation  "  All 
Welcome." 

"  From  the  Manger  to  the  Cross" 
details  the  life  of  Jesus  and  the 
crucifixion,  and  the  subtitles  are 
quotations  from  the  New  Testa- 
ment Explanatory  remarks  by  the 
Rev.  Mr.  Hobson,  and  hymns  and 
religious  music  formed  an  accom- 
paniment. 

While  admitting  the  idea  was  to 
attract  non  church-going  persons, 
Dr.  Hobson  asserted  that  the  inno- 
vation is  not  an  acknowledgment 
of  the  failure  of  religion,  but  rather 
that  "  it  is  a  proved  theory  that 
visual  impressions  are  many  times 
more  effective  than  auditory  ones, 
and  motion  pictures  are  coming 
activities  of  the  church." 

Dr.  Hobson  does  not  intend  to 
hold  entirely  to  film  versions  of 
biblical  stories.  "  Parsifal  "  will  be 
this  week's  picture  sermon,  and  he 
expects  very  shortly  to  show  "The 
Stream  of  Life,"  a  modern  picture 
with  a  moral.  Religious  pageants, 
dramas,  and  readings,  are  also  to  be 
a  part  of  the  Sunday  night  serv- 


Milwaukee  movie  fans  are  to  be 
given  the  opportunity  of  seeing  sev- 
eral prime  favorites  in  person  in 
the  next  couple  of  weeks.  Eugene 
O'Brien  will  appear  at  the  Davidson 
theatre  the  week  of  February  18  in 
his  new  play,  "  Steve."  The  same 
week  Theodore  Roberts,  premiere 
character  artist  of  the  screen,  will 
be  seen  at  the  Palace;  and  Bessie 
Barriscale,  also  a  screen  star,  will 
be  seen  at  the  Palace  the  week  fol- 
lowing. 

H.  Reavy  is  now  covering  South- 
ern Wisconsin  for  Goldwyn,  and 
L.  A.  Anger  represents  them  in  the 
northern  part  of  the  state. 


Steve  Remus,  of  Lincoln,  111., 
opened  his  new  Lincoln  theatre  on 
Lincoln's  Birthday.  The  house  cost 
$250,000. 


Omaha  Briefs 

S.  A.  Maclntyre  has  returned  to 
Omaha  as  branch  manager  for 
Metro  Pictures  Corporation,  suc- 
ceeding Charles  R.  Osborn  who  has 
been  transferred  to  managership  of 
the  Cincinnati  office.  Mr.  Macln- 
tyre represented  Metro  in  Omaha 
for  two  years  prior  to  the  coming 
of  Mr.  Osborn  who  held  the  post 
here  two  years.  During  the  last 
two  years  "  Mac  "  has  been  charge 
d'affaires  of  the  Atlanta,  Ga.,  Metro 
office.  It  has  been  stated  that 
Metro  will  have  a  publicity  man  to 
work  between  Minneapolis  and 
Omaha 


Police  Magistrate  Frank  M.  Di- 


946 


Motion  Picture  News 


neen  of  Omaha  sentenced  Rose 
Payne  and  Mrs.  Robert  Johnson  to 
witness  "  What's  Wrong  With  the 
Women?"  at  the  Sun  theatre. 

There  was  a  reason. 

Rose  averred  before  his  honor 
that  she  was  entitled  to  priority  of 
interest  in  one  Robert  Johnson  to 
whom  her  rival  was  married.  When 
she  heard  of  the  wedding,  Rose  hied 
to  the  habitat  of  Mrs.  Johnson  and 
is  said  to  have  greeted  her  with 
several  bricks,  deftly  hurled  through 
a  window.  Mrs.  Johnson  resented 
the  demonstration  of  Rose.  A  lot 
of  action  stuff  followed ;  police 
patrol ;  court  room  scene. 

"What's  Wrong  With  the  Wom- 
en?" asked  Judge  Dineen.  And  he 
is  a  bachelor,  too. 


With   the   Seattle  Exchanges 


Seattle  Jottings 

For  the  first  time  in  a  great  many 
months  the  Columbia  theatre  of  this 
city  put  over  a  real  double-feature 
program,  consisting  of  two  features, 
each  of  five-reel  length.  The  pic- 
tures that  Manager  R.  W.  Case 
used  for  his  program  were  "  A 
Dangerous  Game  "  and  "  Kindled 
Courage,"  and  the  way  they  were 
received  by  the  public  was  taken  as 
an  indication  that  a  regular  show- 
ing of  two  features,  without  the 
regular  comedy,  scenic  and  other 
fillers  commonly  used,  was  a  wel- 
come innovation  to  the  theatre- 
goers here.  To  balance  up  his  pro- 
gram, Mr.  Case  offered  a  short  news 
reel  and  an  orchestra  concert  num- 
ber, putting  over  the  entire  show  in 
just  about  two  hours.  Double- 
feature  programs,  in  the  true  sense 
of  the  word,  are  novelties  in  this 
city,  and  seem  to  please  the  public 
when  they  are  infrequently  offered. 


"  The  Glorious  Adventure  "  and 
Nazimova  in  "  Salome "  are  two 
United  Artists  attractions  an- 
nounced for  early  showing  at  John 
Hamrick's  Blue  Mouse  theatre  here. 
"  The  Three  Must  Get  Theirs  "  was 
booked  to  play  in  the  Blue  Mouse 
the  week  of  February  10,  in  con- 
junction with  the  latest  Fox-Tom 
Mix  release,  "  Just  Tony." 


Announcement  has  just  been 
made  here  that  Ralph  Winsor,  for- 
mer manager  of  the  Colonial,  one  of 
the  Jensen-Von  Herberg  theatres  in 
Tacoma,  has  left  that  city  and  gone 
to  Portland,  where  it  is  expected 
that  he  will  enter  the  exhibition  end 
of  the  motion  picture  game.  Mr. 
Winsor's  successor  has  not  yet  been 
named,  and  Charles  F.  McManus  is 
at  present  acting  as  manager,  under 
the  direction  of  F.  T.  Meyrick,  man- 
ager of  the  Rialto  theatre,  another 
Jensen-Von  Herberg  house  in 
Tacoma. 


B.  Fox,  formerly  advertising  and 
exploitation  manager  for  John 
Danz's  four  local  houses,  recently 
left  that  position  to  hold  the  same 
office  for  the  Cosmopolitan  Players, 
a  group  of  Seattle  professionals 
who  rented  the  Orphenm  theatre 
and  have  been  presenting  stock  pro- 
ductions at  popular  prices. 

William  Favcrsham,  former  mo- 
tion picture  star,  was  the  headline 
attraction  at  the  Moore  theatre, 
playing  Orphcum  vaudeville,  the 
week  of  February  4.  John  David- 
son .also  a  former  artor  in  the  silent 
drama.  W»«  «  rerent  attraction  at 
the  same  house. 


LK.  BRIN,  head  of  the  L.  K. 
•  Brin  exchanges,  handling 
Warner  Brothers'  productions,  was 
expected  to  return  to  this  city  about 
the  middle  of  February,  after  a  trip 
to  New  York  to  confer  with  War- 
ner Brothers'  heads  in  regard  to 
their  new  products.  On  his  way  to 
the  East,  Mr.  Brin  visited  his  ex- 
changes in  this  territory,  stopping 
off  for  several  days  in  Denver  and 
Portland. 

The  latest  American  Releasing 
Corporation  production,  "The  Grub- 
stake," has  been  sold  by  Manager 
Louis  Amacher  of  the  local  ex- 
change to  the  John  Hamrick-Blue 
Mouse  circuit,  according  to  an  an- 
nouncement made  this  week.  The 
feature  was  booked  to  open  in 
Seattle  on  March  3,  with  additional 
showings  in  Portland  on  February 
24  and  Tacoma  on  March  10. 

Bookings  during  the  1923  First 
National  week  were  the  largest  ever 
made  at  the  local  exchange,  accord- 
ing to  an  announcement  made  re- 
cently. "  The  Voice  from  the 
Minaret "  was  booked  in  Seattle, 
Portland,  Eugene,  Salem,  Spokane, 
Everett,  Butte,  and  Great  Falls.  the 
broadest  simultaneous  bookings 
ever  made  in  the  Northwest,  and 
"  Fury  "  also  had  a  strong  showing, 
being  shown  in  seven  cities  around 
the  territory.  G.  C.  Maxey,  head 
of  the  local  First  National  ex- 
change, recently  returned  to  the 
city  from  a  tour  around  the  terri- 


tory, and  has  inaugurated  a  policy 
of  weekly  showings  of  latest  re- 
leases to  his  staff,  with  additional 
semi-monthly  staff  meetings,  to  in- 
crease the  efficiency  and  interest  of 
his  organization.  J.  L.  Johnston, 
exploitation  director  for  the  ex- 
change, is  scheduled  to  leave  the 
city  on  about  February  20  for  a 
month's  trip  around  the  territory, 
where  he  will  visit  the  large  cities 
of  Montana  and  southern  Idaho.  A 
private  showing  of  "  Mighty  Lak  a 
Rose"  was  given  at  the  exchange 
the  first  week  in  February  for  the 
sales  staff  and  exhibitors  of  this 
city,  and  "The  Pilgrim"  has  also 
been  exhibited  at  the  exchange  and 
will  soon  be  booked  around  the 
territory. 

Robert  Bender,  publicity  and  ex- 
ploitation director  for  the  Universal 
exchange,  left  for  Tacoma  and 
Portland  recently,  to  arrange  for 
the  showings  of  "  The  Flirt "  in 
those  cities.  The  picture  opened  at 
the  Rialto  in  Tacoma  on  February 
10,  and  was  scheduled  for  a  later 
showing  in  Portland. 

"  Catching  Salmon  with  Dry 
Flies,"  the  latest  Field  and  Stream 
short  reel  to  be  handled  through 
the  local  W.  W.  Hodkinson  ex- 
change, has  been  booked  in  the 
Seattle  Blue  Mouse  theatre  by  J.  R. 
Beal,  exchange  manager.  The  pic- 
ture was  to  be  a  special  feature  of 
"  Sportsmen's  Week "  the  latter 
part  of  February. 


M.  P.  T.  O.  Western  Missouri  head- 
quarters in  Kansas  City,  has  been 
confined  to  his  home  because  of  ill- 
ness for  the  last  ten  days. 


Kansas  City  Film  Row  News 


GEORGE  W.  HINTON  has  re- 
signed from  the  Kansas  City 
Paramount  sales  force  to  become 
branch  manager  of  the  Kansas  City 
Hodkinson  office.  Mr.  Honton  for- 
merly was  manager  of  the  Asso- 
ciated Producers  office  in  Kansas 
City  when  that  organization  was 
taken  over  by  First  National. 

Success  beyond  expectation  of  the 
Warner  Brothers'  float  in  Kansas 
was  reported  by  A!  Kahn,  man- 
ager of  the  Crescent  Film  Ex- 
change, who  is  with  the  float  on  its 
tour  through  Kansas,  Wichita, 
Augusta,  Winfield,  Arkansas  City, 
Newton,  Florence,  Ottawa,  Atchi- 
son, Manhattan  and  Emporia  are 
the  latest  towns  in  Kansas  to  be 
closed  on  the  Warner  Bros. 
Classics,  in  addition  to  Carthage, 
Mo.,  and  Webb  City,  Mo. 


Judging  from  the  early  reception 
of  the  Exhibitors  Poster  Exchange, 
organized  a  few  days  ago  by  Al 
Kahn,  manager  of  Crescent  Film 
Exchange,  Kansas  City,  the  new 
venture  is  headed  for  success.  Let- 
ters from  exhibitors  in  Missouri, 
Kansas  and  Oklahoma  express 
great  approval  of  the  exchange. 

"  The  Flirt,"  Universal  produc- 
tion, was  indorsed  by  600  members 
of  the  Women's  City  Club  at  Kan- 
sas City  this  week  at  a  special  show- 
ing at  the  Liberty  theatre. 

A.  J.  Simmons  and  O.  W.  Whit- 
aker  have  been  added  to  the  Asso- 
ciated Exhibitors  sales  force  at 
Kansas  City.  They  will  be  under 
the  direction  of  Dan  Martin  and 
will  cover  the  Kansas  territory. 


Facts  recently  compiled  at  the 
Winter  Garden  theatre  here  showed 
that  Manager  Frank  Edwards  was 
drawing  a  larger  attendance  to  his 
house  than  any  other  theatre  of  its 
size  in  the  United  States.  The  Win- 
ter Garden  maintains  a  straight  ten 
cent  admission  price  policy  at  all 
times.  Long  waiting  lines  stand  in 
front  of  the  theatre  every  night 
awaiting  admission,  and  lines  on 
Saturday  and  Sunday  afternoon 
often  extend  a  half  block  or  more. 


William  Cutts,  former  manager 
of  the  Columbia  theatre,  left  the  city 
this  week  after  a  visit  of  several 
weeks  in  the  local  territory  and  re- 
turned to  California,  after  spending 
a  few  days  at  the  Universal  ex- 
change in  Portland. 


Harry  Reed,  former  organist  at 
the  Strand  theatre,  who  left  a  few 
months  ago  to  play  in  an  Oregon 
theatre,  returned  to  Manager  H.  B. 
Wright's  house  recently  and  is 
again  presiding  at  the  console  of 
the  Strand.  Mr.  Reed  succeeds  L. 
Rlackwrll. 


Kansas  City  Flashes 

A  fire  Wednesday  night  which 
threatened  the  town  of  Liberty,  Mo., 
destroyed  the  Lvric  theatre,  operat- 
ed bv  C.  R.  Wilson,  a  member  of 
the  M.  P.  T.  O.  Western  Missouri 
Board  of  Directors,  who  has  been 
acting  as  business  manaeer.  The 
loss  was  estimated  at  $35  000,  in- 
eluding^  an  adjoining  building.  A 
high  wind  made  the  flames  uncon- 
trollable for  more  than  an  hour. 
Mr.  Wilson,  who  recently  opened 


A  committee  from  the  M.  P.  T. 
O.  Western  Missouri,  the  Kansas 
City  Women's  Club  and  the  Kan- 
sas City  Parent-Teacher  Associa- 
tion left  for  Jefferson  City  Thurs- 
day to  attend  a  hearing  to  oppose 
the  censorship  bill  now  before  the 
legislative  committee  of  the  lower 
House.  This  action  follows  a  recent 
meeting  of  ministers  and  civic  work- 
ers with  Charles  Pettijohn,  at  which 
the  censorship  bill  was  forcefully 
opposed.  Film  exchanges  of  Kansas 
City  are  appealing  to  the  public 
through  regional  advertising  to 
thwart  the  passage  of  Missouri's 
radical  censorship  bill,  which  is 
backed  by  religious  and  reform  or- 
ganizations. 


For  the  second  time  in  two  months 
the  Circle  theatre,  Kansas  City  sub- 
urban house,  has  been  damaged  by 
fire,  this  time  to  the  extent  of  $3,500. 


A  burglar  entered  the  home  of 
Richard  Biechley,  owner  of  the 
Osage  theatre,  Kansas  City,  Kan., 
about  two  o'clock  Wednesday  morn- 
ing of  last  week.  Mrs.  Biechley 
awakened  her  husband  just  in  time 
for  the  latter  to  hear  the  thief  slam 
the  back  door  and  beat  a  hasty  re- 
treat with  $53  in  cash  and  a  check 
for  $70. 


A  new  500-seat  theatre  in  Eureka, 
Kan.,  is  being  built  by  the  Meade 
Theatres  Company,  F.  W.  Meade, 
of  that  organization,  announced  this 
week.  The  new  house,  which  will 
be  ready  for  opening  in  about  thirty 
days,  will  be  named  the  Regent  the- 
atre. The  Meade  theatre,  at  King- 
ham,  Kan. ;  the  Cozy  and  Elite  the- 
atres, at  Pratt,  Kan.,  and  the  Pas- 
time, at  Cunningham,  Kan.,  already 
are  included  in  the  circuit. 


A  pre-view  showing  of  "The 
Third  Alarm,"  which  will  be  shown 
at  the  Pantages  theatre,  Kansas 
City,  next  week,  has  been  arranged 
for  members  of  the  Kansas  City 
Fire  and  Water  Board  and  City 
Council,  while  all  firemen  will  be 
guests  of  Chief  Alex.  D.  Hender- 
son, of  the  Fire  Department.  A 
prologue,  with  Chief  Henderson  giv- 
ing a  talk  on  "  Fire  Prevention." 
also  has  been  arranged  by  Grant 
Pemberton,  manager  of  the  theatre. 


With  the  radio  "bug"  predom- 
inating many  theatrical  programs  in 
Kansas  City,  the  Capitol  Enter- 
prises have  introduced  a  policy  of 
giving  a  way  a  complete  radio  outfit 
at  their  Linwood  theatre,  a  suburban 
house,  this  week,  and  the  increase  in 
attendance  already  has  more  than 
justified  the  small  additional  ex- 
pense. 


So  widespread  has  become  the 
interest  in  the  Nodaway  County 
(Mo.)  plan  of  visualized  education 
by  use  of  motion  pictures  that  a  staff 
representative  of  the  Kansas  City 
Star  was  sent  to  Marwille,  Mo., 
this  week,  and  two  and  one-half 
columns  were  devoted  to  the  proj- 
ect. Competition  among  the  schools 
of  the  county,  as  well  as  instruc- 
tion, has  resulted  from  the  films, 
which  denict  the  various  activities 
of  the  schools.  The  nlan  was  orig- 
inated by  Leslie  G.  Somerville, 
County  Superintendent  of  Schools. 


February  24,  1923 


947 


Detroit  Items 

Rudolph  Valentino — to  be  spelled 
with  a  "  u  "  since  the  litigation  with 
Famous  Players-Lasky — and  his 
wife,  Winifred  Hudnut  Valentino, 
also  known  as  Natacha  Rambova, 
began  a  week's  dancing  engagement 
Feb.  4,  at  the  New  Majestic  Dance 
Hall.  The  Valentinos  have  a  seven 
minute  dancing  act,  the  tango,  and 
have  their  own  orchestra. 

There  has  been  some  misunder- 
standing between  the  Valentinos 
and  the  dance  hall  manager  which 
now  seems  to  be  adjusted.  For  the 
remainder  of  the  week  they  will  ap- 
pear with  the  entire  cast  of  the 
Music  Box  Revue  in  what  is  adver- 
tised as  the  Greatest  Theatrical 
Night  in  the  history  of  the  dance 
hall. 


In  the  Butte  Branch  Offices 


Motion  Picture  Day  which  is  ex- 
pected to  be  one  of  the  big  events 
in  local  film  history  has  been  post- 
poned from  Feb.  14  to  Feb.  27. 


The  Department  of  Visual  In- 
struction of  the  Board  of  Education, 
under  the  direction  of  E.  H.  Reeder, 
is  doing  a  large  and  active  work. 
This  work  has  been  developed  so 
that  now  it  is  being  utilized  in  52 
schools,  46  grammar,  4  intermediate 
and  2  high  schools.  The  Detroit 
Board  of  Education  realizes  the 
value  of  this  form  of  instruction 
and  has  allowed  a  yearly  budget  of 
$6,000  for  film  rental. 


It  is  expected  that  an  agreement 
will  be  reached  next  week  adjust- 
ing the  differences  between  the 
Michigan  M.  P.  T.  O.  and  United 
Artists.  The  trouble  arose  between 
the  organizations  on  account  of  the 
sale  of  "  Robin  Hood "  to  Shadu- 
kiam  Grotto,  a  fraternal  order,  and 
the  subsequent  boycott  of  United 
Artists  films  by  the  Michigan  ex- 
hibitors. 


Forest  Little,  formerly  booker  of 
the  Cleveland  offices,  has  been  trans- 
ferred to  the  Detroit  offices  of 
Famous  Players-Lasky.  He  will 
continue  his  work  in  the  same  ca- 
pacity. 


News  of  the  Carolinas 

It's  a  bad  day  when  Percy  W. 
Wells  of  Wilmington,  N.  C,  doesn't 
attend  or  preside  over  directors', 
officers'  or  stockholders'  meetings 
of  some  sort.  Besides  being  presi- 
dent of  the  North  Carolina  M.  P. 
T.  O.  he  holds  the  following  execu- 
tive positions  in  the  business  life  of 
the  Cape  Fear  metropolis:  Presi- 
dent, Howard-Wells  Amusement 
Ccmpany;  secretary  -  treasurer, 
Bijou  Amusement  Company;  pres- 
ident, Lakeside  Park  Amusement 
Company;  secretary-treasurer,  Sim- 
mons Manufacturing  Company; 
president,  Greenfield  Mineral 
Water  Company;  director,  "Wil- 
mington Dispatch "  Publishing 
Company;  chairman  executive  .com- 
mittee, Southeastern  Fair  Associa- 
tion. Besides,  it  is  rumored  that  he 
is  hooked  up  with  a  certain  Texas 
oil  syndicate  which  has  been  expect- 
ing to  bring  in  a  few  "  gushers " 
most  any  day  for  several  months. 


D.  M.  Bain,  of  the  Howard- 
Wells  Amusement  Company  used 
the  well  known  candle-stunt  for 
"  The  Eternal  Flame  "  in  Wilming- 
ton the  past  week.  The  candle  was 
lighted  five  days  before  the  pic- 
ture opened,  and  was  supposed  to 


they  can  appear.  The  general  plans 
and  details  will  be  arranged  in  the 
near  future. 


HAROLD  McLAREN  has  ar- 
rived from  Seattle  to  take 
charge  of  Universal's  publicity  work 
in  the  Montana  territory.  He  went 
to  Billings  to  assist  the  manage- 
ment of  the  Regent  theatre  with 
special  exploitation  for  the  "  Flirt." 

J.  W.  Rue,  manager  of  the  Uni- 
versal film  exchange  in  Butte,  has 
been  busy  lining  up  first-run  ac- 
counts for  the  "Baby  Peggy"  come- 
dies with  the  first  monthly  release 
in  March. 

C.  W.  Koerner,  manager  of  the 
First  National  office  of  Butte,  has 
been  touring  the  First  National  cir- 
cuit in  this  territory  the  past  two 
weeks.  He  returned  on  Tuesday 
and  reports  business  conditions 
highly  satisfactory.  Mr.  Koerner 
has  aided  the  American  and  Riaho 
theatres  in  Butte  by  having  a 
specially   qualified   writer   of  re- 


views to  report  on  the  big  First  Na- 
tional pictures.  Butte  has  looked 
forward  to  these  reviews  as  a  fore- 
word concerning  the  merit  of  the 
picture  as  well  as  to  the  personal 
touch  its  gives  in  added  interest. 
The  articles  are  signed,  and  the 
writer  is  often  called  up  by  local 
fans  to  give  an  opinion  of  the  pic- 
ture. The  Pathe  has  adopted  the 
same  idea  and  is  giving  this  same 
writer  extra  publicity  work. 

B.  F.  Cale,  formerly  with  the 
Pathe  as  a  salesman,  has  gone  over 
to  First  National  force. 

C.  C.  Pratt,  manager  of  the  Amer- 
ican theatre  of  Butte,  is  seriously 
ill  at  his  home,  suffering  a  relapse 
from  la  grippe  of  some  weeks  ago. 
It  is  hoped  by  his  hosts  of  Butte 
friends  that  he  will  be  out  again 
within  a  short  time. 


burn  out  in  five  and  a  quarter  days. 
However,  cold  weather  or  poor  ven- 
tilation in  the  window  kept  it  burn- 
ing for  eight  days  so  that  the  ducats 
to  see  Miss  Talmadge's  picture, 
offered  as  prizes  could  not  be 
awarded  until  it's  run  was  over! 


T.  P.  Breen,  formerly  lessee  of 
a  theatre  at  Raeford,  N.  C,  has 
accepted  a  position  with  the  How- 
ard-Wells theatres,  Wilmington, 
N.  C. 


Northwestern  Briefs 

Construction  of  a  large  motion 
picture  studio  at  the  upper  end  of 
Priest  Lake,  Idaho,  is  to  be  started 
by  Miss  Nell  Shipman  as  soon  as 
the  weather  permits.  About  it  will 
be  grouped  a  score  of  artistic 
buildings,  which  will  compose  a 
complete  motion  picture  colony  with 
laboratories,  indoor  stage,  execu- 
tive offices,  projection  rooms,  dark 
rooms  and  power  plant.  Bert  Van 
Tuyle,  general  manager  and  director 
for  Miss  Shipman,  has  announced 
full  plans  here.  In  constructing  the 
studio  and  other  buildings  the  whole 
colony  will  be  built  after  the  pat- 
tern of  an  old-time  Hudson  Bay 
trading  post,  so  that  they  all  may 
be  used  in  the  making  of  pictures. 
Mr.  Van  Tuyle  speaks  in  high 
praise  of  the  scenic  advantages  of 
Priest  Lake,  located  not  far  from 
Spokane.  "  We  can  make  pictures 
there  for  years  to  come  without 
ever  duplicating  our  locations,"  he 
said.  Some  of  the  scenes  in  "  The 
Grub  Stake,"  the  latest  Shipman 
picture,  were  made  there. 


"  Strongheart,"  the  Belgian  police 
dog  belonging  to  Jane  Murfin,  was 
on  two  Spokane  screens  recently, 
the  Clemmer  showing  "  Brawn-  of 
the  North,"  a  Trimble-Murfin  pro- 
duction starring  the  dog,  and  the 
Rex  showing  "  The  Silent  Call,"  in 
which  the  dog's  loyalty  to  man  is 
featured. 


The  Casino  has  "  The  Grub 
Stake,"  the  Nell  Shipman  Spokane 
picture,  booked  for  an  indefinite 
run,  beginning  February  17. 


Exciting  scenes  shot  at  Kettle 
Falls  on  the  Columbia  River  north- 
west of  Spokane  are  a  feature  of 
the  photoplay,  "Quincy  Adams  Saw- 


yer," which  was  at  the  Liberty  thea- 
tre for  a  week's  run.  The  Metro 
stars  featured  in  the  production 
were  through  here  last  summer. 
Among  the  stars  of  the  picture  are 
Barbara  La  Marr,  Blanche  Sweet 
and  John  Bowers. 


"The  Third  Alarm"  will  be 
shown  at  the  Auditorium  theatre 
February  24  to  March  3  under  the 
auspices  of  the  Spokane  Fire  Fight- 
ers' Relief  Society.  Assistant  Chief 
J.  I.  Lindsay  of  the  local  depart- 
ment is  chairman  of  the  committee 
arranging  for  the  showing  of  the 
film. 


Southwestern  Bulletins 

Two  masked  bandits  entered  the 
private  office  of  the  manager  of  the 
Capitol  theatre  at  Oklahoma  City, 
Okla.,  about  9  P.  M.,  February  5, 
and  after  slugging  H.  H.  Allen 
and  C.  0.  Payne,  assistant  manager, 
with  revolvers,  took  about  $100 
from  the  safe  and  made  their  escape, 
leaving  no  clew  as  to  their  identity. 
Several  hundred  people  were  in  the 
auditorium  and  balcony  witnessing 
the  screening  of  "  A  Daughter  of 
Luxury,-'  but  none  of  the  audience 
was  molested. 


Three  additional  pieces  have  been 
added  to  the  orchestra  of  the  Palace 
theatre  at  Breckenridge,  Texas, 
making  six  pieces  in  all. 

M.  J.  Gilfillan  has  leased  the 
Crown  theatre  at  Donna,  Texas. 


^  The  Elks  theatre,  at  Port  Arthur, 
Texas,  is  being  remodelled  by  M.  S. 
Goss  and  P.  T.  Williams  and  will 
show  feature  pictures  and  road 
shows. 


To  stimulate  interest  in  Oklahoma 
City  talent  and  to  further  its  devel- 
opment, James  H.  Cooper,  manager 
of  the  Criterion  theatre,  will  co-op- 
erate with  the  Oklahoma  City  Fed- 
eration of  Women's  Clubs  in  a  plan 
which  will  replace  professionals  on 
the  Criterion  stage  with  young  art- 
ists from  Oklahoma  City.  These 
performers  will  be  paid  for  their 
services,  the  money  to  go  into  a 
scholarship  fund  for  their  education. 

These  artists  must  possess  a  cer- 
tain degree  of  talent  and  profici- 
ency and  must  pass  an  examination 
before  an  examining  board  before 


A  theatre  to  cost  about  $25,000 
will  be  created  at  Helena,  Ark.,  by 
Joy  White,  of  New  Boston,  Texas. 


C.  Porter  has  opened  a  new  the- 
atre at  Charleston,  Ark. 


A  new  road  show  and  picture  the- 
atre is  being  built  at  Yoakum,  Tex., 
with  seating  capacity  of  about  700. 
The  theatre  will  be  modern  and  up 
to  date. 


R.  A.  Kelly  has  purchased  the 
\ale  theatre  at  Cleburne,  Tex.,  and 
will  add  many  new  improvements  in 
the  near  future. 


S.  J.  West  has  opened  a  new  pic- 
ture house  at  Plainview,  Tex. 


A.  L.  Strauss  succeeds  Neal  Cor- 
nett  as  manager  of  the  Opera  House 
at  Chandler,  Tex. 


New  England  Close-Ups 

The  Webster  Square  Theatre 
Company  has  been  capitalized  at 
$50,000  and  has  been  chartered  by 
the  Massachusetts  Secretary  of 
State.  The  company  will  operate  a 
motion  picture  theatre.  The  incor- 
porators are  Henry  J.  Steinberg 
and  Helen  R.  Steinberg,  of  Web- 
ster, and  Arthur  R.  Greeley,  of 
Worcester. 


The  movie  cracksman  is  on  the 
job  again.  Last  week  he  used  his 
time  honored  can  opening  methods 
on  the  safe  of  the  Orpheum  the- 
atre, New  Bedford,  Mass.  He 
didn't  find  much  money  so  "copped" 
a  considerable  roll  of  tickets  for 
the  theatre.  Going  in  for  specula- 
tion, perhaps. 


Declaring  that  he  had  never  real- 
ly disposed  of  the  films  which  he 
is  charged  with  stealing,  Leon  P. 
Gorman,  formerly  Metro's  Maine 
manager,  was  out  on  $5,000  bail  last 
week  after  a  jury  had  failed  to 
agree  after  four  hours.  He  is 
charged  with  the  larceny  of  films 
worth  $1,265. 


More  charters  recently  granted 
to  Massachusetts  corporations  are 
to  the  Textile  City  theatres,  of  Bos- 
ton, with  capital  of  $10,000.  In- 
corporators are  Charles  F.  Atkin- 
son and  Philip  Smith,  of  Brook- 
line,  and  Samuel  Markell,  of  Alls- 
ton.  Another  is  the  Anderson 
Amusement  Company,  organized 
for  amusement  purposes  and  at 
home  in  Medford.  Mass.  Capitali- 
zation is  $100,000;  the  men  named 
being  Arthur  Anderson,  of  Sharon, 
Mass.,  and  Frank  K.  Eldridge  and 
Stanley  Downey,  of  Boston. 

"  The  Soul  Call,"  a  picture  made 
last  fall  in  the  Atlas  studio  in 
Newton,  Mass.,  was  given  a  private 
showing  last  week  at  Tremont 
Temple.  Numbering  largely  in  the 
audience  were  those  who  watched 
the  picture  in  the  making  or  had 
helped  with  parts.  They  included 
many  artists  of  the  legitimate  stage 
now  playing  in  Boston.  The  gen- 
eral theme  of  the  picture  is  Ameri- 
canization. 


John  Buchanan,  an  old  timer  in 
Boston  theatrical  circles,  having 
been  in  the  game  for  more  than  40 


M8 


Motion  Picture  News 


years,  died  last  Thursday  at  his 
home,  Rever  street,  Boston.  He 
was  in  his  seventy-second  year  and 
leaves  a  son  and  a  daughter.  He 
was  connected  with  the  Howard 
theatre  for  many  years. 


At  the  February  session  of  the 
Derby  (Conn.)  Board  of  Alder- 
men, Mayor  Frank  J.  Derby  called 
attention  to  the  theatrical  situation 
in  that  city,  expressing  his  opinion 
that  the  $5  per  day  rental  paid  the 
chy  for  the  Sterling  theatre,  mo- 
tion picture  house,  located  in  the 
City  Hall  Building,  $150  per  month, 
is  far  too  low.  He  stated  that  sev- 
eral years  ago  Ira  L.  Hoyt  paid 
$1,800  per  year,  as'  rental,  when  the 
admission  fee  was  much  less  than 
it  is  now.  The  board  discussed  the 
situation  and  the  present  rental  and 
it  was  apparent  that  the  present 
members  of  the  board  were  of  the 
opinion  that  an  investigation  should 
be  held,  at  least.  As  a  result,  it 
was  voted  to  hold  a  special  meeting, 
probably  the  16th,  when  Isaac  Hoff- 
man, member  of  the  Derby  Amuse- 
ment Company,  now  operating  the 
theatre,  and  representatives  of  the 
Derby  Business  Men's  Association 
will  discuss  the  phase  from  all 
angles. 


Eastern  New  York 

Motion  picture  theatres  in  this 
part  of  the  state  are  having  their 
troubles  these  days  with  the  coal 
situation.  The  Hudson  at  Water- 
vliet,  owned  and  opened  on  Decem- 
ber 25,  by  Elmer  Crowninshield, 
and  the  Central  Park  in  Schenec- 
tady, have  already  been  forced  to 
close  through  lack  of  coal.  The 
Plaza  in  Chestertown,  owned  by 
Howard  Richardson,  is  also  in 
-ncch  the  same  position. 


There  is  talk  of  putting  in  a  new 
,000  organ   at  the   Colonial,  in 


Joseph  Fitzer,  brother  of  Mor- 
ris Fitzer,  manager  of  the  Empire, 
in  Syracuse,  started  in  this  week  as 
a  salesman  for  F.  B.  O.  out  of  Al- 
bany. 


The  Rose,  in  Troy,  N.  Y.,  being 
built  by  Jake  Rosenthal,  is  sched- 
uled to  open  on  March  17. 


Vic  Bendell,  manager  of  F.  B.  O., 
in  Albany,  made  a  trip  to  New  York 
this  week,  visiting  the  home  offices. 


H.  S.  Gans  has  just  been  named 
as  manager  of  the  American  Re- 
leasing Offices  in  Albany,  succeed- 
ing Leo  Cooper,  who  has  returned 
to  New  York.    The  exchange  has 


just  moved  into  more  commodious 
offices  in  the  Enterprise  building. 


Theodore  Jelenk,  former  owner 
of  the  Albany,  in  Schenectady,  now 
residing  in  New  York,  along  with 
Paul  Alberts,  present  manager  of 
the  Albany,  was  a  visitor  along 
Film  Row  in  the  Capital  City  this 
week.   

Engineered  by  Miss  Rene  Craven, 
of  the  First  National  exchange  in 
Albany,  employees  in  the  exchange 
have  formed  an  association  and  will 
hold  semi-monthly  social  functions, 
the  first  to  be  a  sleigh  ride  and  din- 
ner during  the  coming  week. 


Heavy  exploitation  was  done  in 
connection  with  the  week  presenta- 
tion of  The  Hottentot "  at  the 
Albany,  in  Schenectady.  With 
Saratoga  only  a  few  miles  away, 
an  exploitation  scheme  in  the  way 
of  a  race  track  tip  to  see  "  Hot- 
tentot," caught  on  with  the  residents 
of  Schenectady. 


William  Smalley,  and  his  smile, 
arrived  in  Albany  last  week.  Mr. 
Smalley  is  beginning  to  have  a 
state-wide  reputation  through  ac- 
quiring house  after  house,  until  he 
has  one  of  the  most  important 
chains  in  the  state. 


A.  J.  Herman,  manager  for  First 
National  in  Albany,  recent  winner 
of  $200  in  a  contest,  has  now 
started  out  to  land  a  prize  in  a  con- 
test for  salesmen  and  managers 
running  to  August  1. 


Moe  Mark  and  Walter  Hayes,  of 


the  Mark-Strand  circuit  of  the- 
tres,  were  in  Albany  and  Troy  the 
past  week,  arranging  details  inci- 
dental to  the  opening  of  the  newest 
house,  to  be  known  as  The  Troy. 

Nat  Marcus,  who  has  been  with 
Pathe  in  Albany  for  the  last  six 
months,  has  just  gone  with  the 
Merit  offices  in  the  same  city. 


Fred  Elliott,  former  owner  of  the 
Clinton  Square  in  Albany,  and  who 
used  to  play  to  poor  weeks  once  in 
a  while,  is  now  taking  life  easy, 
having  leased  his  house  for  the  next 
ten  years.  According  to  Mr.  El- 
liott, it's  much  easier  for  him  these 
days  to  see  a  picture  at  28  cents, 
than  to  know  that  as  he  sees  it  on 
the  screen,  it  is  costing  him  a  mat- 
ter of  $25  or  more  out  of  pocket. 


The  Universal  has  just  succeeded 
in  booking  a  complete  Universal 
program  for  this  week  at  the  State 
in  Schenectady.  In  addition  to 
"  The  Flirt,"  there  is  an  Interna- 
tional News  reel  and  a  Baby  Peggy 
comedy,  known  as  "  Peg  of  the 
Movies."   

Four  employees  at  Ben  Apple's 
American  in  Troy  were  laid  up 
with  the  grippe  last  week,  with  the 
result  that  Mr.  Apple  was  every- 
thing from  projectionist  to  ticket 
taker. 


A  new  orchestra  leader  by  the 
name  of  Best,  coming  from  the 
Olympic  in  Watertown,  has  been 
added  to  the  Griswold,  in  Troy. 


Every  exhibitor  in  the  Albany 
territory,    playing    Universal  pic- 


tures, no  matter  whether  it's  a  300 
or  a  3,000  seat  house,  will  receive 
the  services,  if  desired,  of  R.  J.  Mc- 
Curdy,  an  exploitation  man  just  as- 
signed to  the  Albany  exchange. 


An  excellent  tie-up  has  been 
made  with  "  The  Third  Alarm  "  in 
Troy,  with  the  fire  department  of 
that  city.  The  chief  even  going  so 
far  as  to  furnish  a  heavily  pla- 
carded engine  drawn  by  snow  white 
horses. 


From  now  on  the  Lincoln  will 
change  its  pictures  on  Saturday  in- 
stead of  Sunday,  and  will  run  from 
12  o'clock  noon,  instead  of  one 
o'clock.  The  Troy  house  will  make 
no  advance  in  admission  prices  re- 
gardless of  how  expensive  a  picture 
is  booked.  Under  the  direction  of 
H.  E.  Wilkinson,  the  new  house 
manager,  important  changes  are  be- 
ing made.  A  new  orchestra  pit  was 
completed  the  past  week,  and  the 
orchestra  has  been  enlarged  to  14 
pieces.  A  projection  machine  has 
also  been  placed  in  Mr.  Wilkin- 
son's private  office  for  screening 
pictures. 


Troy  Masque  will  be  the  guests 
of  the  American  theatre  next  week 
in  connection  with  the  showing  of 
"Peg  o'  My  Heart." 


Famous  Artists  Coloring 
"Adam  and  Eva" 

Gustav  Brock,  famous  Danish 
miniature  artist  whose  recent  ex- 
hibition at  the  Ehrich  Galleries  in 
New  York  attracted  wide  attention, 
has  been  engaged  by  Cosmopolitan 
Productions  to  do  the  hand  coloring 
on  the  prints  of  Marion  Davies' 
latest  picture  "Adam  and  Eve." 
This  is  the  first  time  that  a  famous 
miniature  artist  has  been  engaged 
for  such  work. 


Baby  Peggy  Doll  Sale 
Shown  as  News  Reel 

Pictures  showing  the  entire  per- 
sonal appearance  of  Baby  Peggy, 
four  year  old  Century  Comedy  star, 
in  Los  Angeles  when  she  sold 
"  Peggy "  dolls  for  crippled  Peggy 
Wheeler,  the  twenty  year  old  girl 
who  makes  them,  were  flashed  on 
the  screen  of  California  Theatres 
as  a  news  reel. 

as  a  news  reel.  Loew's  State,  the 
Kinema,  the  California  and  others 
ran  this  interesting  picture  in  Los 
Angeles  where  Baby  Peggy  sold  75 
dolls  in  one  day,  for  the  poor  girl. 
The  dolls  named  after  Baby  Peggy 
are  rag  creations.  An  autographed 
photo  of  the  little  star  was  given 
to  each  purchaser  of  a  doll. 


S 


Reading  from  left  to  right:   Herman  Stern.  Edward  Armstrong,  Cleve  Adams,   H.  M.  Hubel;  center.  Art  Schmidt,  Clair  Hague,  Ned  Dispenet,  Joe  Friedman, 

Julet  Lery,  member!  of  the  newly  mauguratcd  Sales  Cabinet,   Universal  Pictures  Corporation 


February  24,  1923 


949 


Comedies,  Short  Subjects  &  Serials 


"By  Lantern  Light"  a 
Feb.  25  Release 

ttTTfc  Y  LANTERN 
K  LIGH  T,"  the  first 
of  the  new  series  of 
Robert  C.  Bruce  Wilderness 
Tales  released  by  Educa- 
tional Film  Exchanges,  Inc., 
is  scheduled  for  release  on 
Feb.  25. 

It  is  this  subject  that  Rob- 
ert Bruce  expects  will  sur- 
pass in  popularity  his  now 
famous  short  subject  epic, 
"And  Women  Must  Weep," 
which  met  with  wide-spread 
approval. 

"  By  Lantern  Light "  is  a 
story  of  the  sea.  It  was  for 
this  picture  that  Bruce  trav- 
eled the  length  of  the  coast 
line  of  California,  Washing- 
ton and  Portland  to  secure 
fitting  backgrounds. 

The  story  carries  heart  in- 
terest and  suspense.  Coupled 
with  which  is  some  wonderful 
photography  of  the  ocean  at 
night  in  its  varying  moods, 
calmly  sleeping  in  the  moon- 
light, fogbound,  and  finally 
lashed  into  fury  by  a  sudden 
gale. 


Pathe  Serial  to  Run  in 
Newspapers 

In  connection  with  Pathe's  nation- 
wide newspaper  campaign  exploit- 
ing the  new  Pearl  White  serial, 
"  Plunder,"  fresh  evidence  is  noted 
of  the  extreme  cordiality  of  news- 
paper editors  and  publishers  to  the 
serial  idea — whether  utilized  in  their 
columns  or  on  the  screen. 

It  is  well  known  that  nearly  all 
of  the  widely  circulated  newspapers 
of  the  United  States  appreciate  the 
hold  which  the  serial  idea  has  on 
their  readers. 

The  Gumps,  Gasolene  Alley,  Art 
Gum,  Bringing  Up  Father,  When  a 
Feller  Needs  a  Friend — these  are 
published  serially,  daily. 

America's  biggest  and  most  influ- 
ential newspapers  and  magazines 
all  realize  to  the  fullest  extent  the 
wonderful  "  pull-'em-back "  power 
of  stories,  cartoons,  etc.,  published 
serially.  The  American  public  likes 
serials,  wants  serials,  demands  se- 
rials. 

Pathe— "The  House  of  Serials" 
— will  shortly  commence  a  big  ad- 
vertising campaign  in  connection 
with  their  forthcoming  Pearl  White 
Pathe  serial,  "  Plunder." 


New  Activities  at  Christie  Plant 

Three  New  Comedies  Under  Way;  the 
Wheels  Turning  Fast  on  Two  Reelers 


Cast  For  "Two  Twins" 
Announced 

Bull  Montana's  supporting  cast  in 
"  The  Two  Twins,"  the  new  Hunt 
Stromberg  production  for  Metro,  in- 
cludes Chuck  Reisner,  Roy  Atwell, 
Fontaine  La  Rue  and  Jimmie  Dem- 
ons. Bull  will  be  Buster  Brown 
and  Chuck  Reisner  will  be  Custer 
Brown.  "The  Two  Twins  "  will  be 
directed  by  Hunt  Stromberg,  photo- 
graphed by  Irving  Reis  and  edited 
by  Robert  Parker. 


AL  CHRISTIE  has  finished  his 
new  comedy,  "  A  Hula  Honey- 
moon." Scott  Sidney  is  directing 
another  Christie  comedy  at  River- 
side, while  a  third  company  is  mak- 
ing another  release  under  the  direc- 
tion of  Harold  Beaudine. 

Henry  Murdock,  the  latest  come- 
dian to  be  featured  by  the  Chris- 
tie organization,  has  already  gone 
to  work  in  his  second  picture,  which 
is  being  called  "  Green  as  Grass." 
Most  of  the  scenes  for  this  are  be- 
ing made  around  the  race  track  at 
the  fair  grounds  at  Riverside. 
Charlotte  Merriam  is  the  leading 
lady. 

Harold  Beaudine  is  directing 
Bobby  Vernon  in  a  farce  comedy. 
Al  Christie's  picture  will  announce 
a  new  star  and  a  supporting  cast  of 
all  new  and  well  known  players 
within  a  few  days. 


C.  H.  Christie  is  in  New  York, 
where  he  will  be  in  conference  for 
three  weeks  with  officials  of  Edu- 
cational Film  exchanges,  which  are 
distributing  the  entire  product  of 
twenty  pictures  this  current  season. 

The  Christie  studios  have  under- 
gone many  improvements  and  ad- 
ditions in  preparation  for  an  active 
year.  Buildings  include  a  two- 
story  brick  building  for  certain  me- 
chanical departments,  the  addition 
of  a  third  motor  generator  set  for 
lighting,  a  new  office  building  and 
laying  of  the  foundations  for  an- 
other stage  100  x  175  feet  in  di- 
mensions. These  improvements  will 
give  to  the  Christie  Company  the 
greatest  enclosed  area  of  stage 
space,  all  equipped  for  exclusive 
work  with  electric  lighting,  of  any 
organization  devoted  exclusively  to 
the  making  of  comedies. 


Hodkinson  Inaugurates  Campaign 

Unusual  Exploitation  Planned  on 
Literary  Digest  and  Fun  from  Press 


15,000  salesmen  are  to  sell  "Fun 
From  the  Press"  to  the  public,  ac- 
cording to  an  announcement  just 
made  by  the  W.  W.  Hodkinson 
Corporation  and  the  Literary  Di- 
gest, producer  of  this  weekly 
budget. 

5,000  of  them  are  adult  men  and 
women  who  go  from  family  to 
family  soliciting  business,  and  10,- 
000  are  younger  salesmen  who  sup- 
ply anywhere  from  20  to  150  fam- 
ilies per  week,  and  they  have  re- 
ceived instructions,  according  to  re- 
ports, to  conduct  a  canvass,  point- 
ing out  the  laughter  making  quali- 
ties of  "  Fun  From  the  Press  "  and 
urging  families  that  they  call  upon, 
to  go  to  motion  picture  theatres 
showing  "  Fun  From  the  Press,"  as 
they  will  without  a  doubt  find  the 
rest  of  the  program  of  such  ex- 
hibitor also  of  high  quality. 

In  addition  to  this  it  is  also  stated 
that  25,000  street  cars  will  continue 
to  carry  car  cards,  exclusively  ex- 
ploiting "  Fun  From  the  Press  " ; 
650  newspapers  will  carry  one- 
third  to  full  page  advertisements  in 
which  "  Fun  From  the  Press "  is 
heavily  featured ;  the  Literary  Di- 
gest with  its  more  than  5,000,000 
readers,  will  have,  in  every  issue, 
from  one-third  to  a  full  page  ad- 
vertisement of  "  Fun  From  the 
Press  "  together  with  a  reading  no- 
tice; this  month,  as  they  did  before, 
a  special  letter  in  a  two-cent  sealed 
envelope,  in  which  "  Fun  From  the 
Press  is  conspicuously  featured, 
will  be  sent  to  every  telephone  sub- 


scriber in  the  United  States  as  well 
as  to  a  supplementary  list  of  every 
professional  man  and  business  man 
in  every  community. 

It  is  felt  that  this  is  one  of  the 
largest  and  most  remarkable  ex- 
ploitation campaigns  that  has  ever 
been  given  any  film  and  reports 
show  that  exhibitors  everywhere 
are  responding  to  the  "  Fun  From 
the  Press  "  slogan :  "  Sell  it  to  the 
public  first  and  make  the  exhibitor's 
market  for  him." 


Moves  of  U.  S.  Troops 
Seen  in  Pathe  News 

Stirring  pictorial  echoes  or  the 
great  war  are  contained  in  the  final 
chapter  of  American  Army  occupa- 
tion of  German  territory  presented 
in  current  issues  of  Pathe  News 
Nos.  12  and  13.  These  pictures  in- 
clude scenes  of  the  Yankee  troops 
leaving  Coblenz,  and  of  their 
arrival  at  Savannah  aboard  the 
steamship  St.  Mihiel,  together  with 
the  ceremonies  of  their  public  wel- 
come home  at  the  American  port. 

These  home-coming  troops  are 
the  last  1,000  of  the  original  Army 
of  occupation.  A  little  more  than 
a  week  earlier  they  were  still  in 
barracks  where  the  stars  and  stripes 
waved  above  Fort  Ehrenbreitstein 
on  the  Rhine  cliffs — the  scene  of 
their  duties  since  1918.  General 
Allen  is  seen  at  the  head  of  his 
departing  command  in  their  fare- 
well march  through  the  streets  of 
Coblenz. 


"Our  Gang"  Comedy 
Heads  Pathe  List 

PATHE'S  list  of  nine  re- 
leases  for  Feb.  25  leads 
with  another  Our  Gang 
Comedy,  "The  Big  Show." 
All  the  choicest  spirits  of  the 
"  Gang  "  are  in  it— Sunshine 
Sammy,  Mickey  Daniels, 
Jackie  Davis,  Jackie  Condon, 
Little  Farina,  the  bow-legged 
pickaninny  and  the  enlight- 
ened bull-dog. 

The  new  Hal  Roach  one- 
reel  comedy  in  this  list  is 
called  "Tight  Shoes,"  pres- 
enting Paul  Parrott  with  Jo- 
byna  Ralston. 

The  Patheserial,  "  Plunder," 
with  Pearl  White,  reaches  its 
fifth  episode,  "The  Mysteri- 
ous Hat,"  the  Aesop's  Film 
Fable  release  concludes  with 
the  moral:  "It  matters  not 
how  good  you  are,  someone 
is  always  better." 

Pathe  Review  No.  8  pre- 
sents in  slow  motion  a  sec- 
tion called  "The  Rodeo 
Roper;"  "Eye  for  Eye"  a 
camera  analysis  presenting 
facts  about  separate  human 
features;  French  Pyrenees 
are  portrayed  in  Pathecolor 
— showing  how  the  "Geese 
Castles  "  got  their  name. 

Pathe  News  Nos.  18  and 

19  and  Topics  of  the  Day  Na 
8  and  Screen  Snapshots  Na 

20  presents  noted  screen  ce- 
lebrities. 


Educational's  Approved 
by  M.  P.  League 

The  current  bulletin  of  the 
National  Motion  Picture  League 
lists  as  family  films,  recommended 
for  adults  and  young  people,  the 
Robert  C.  Bruce  Wilderness  Tale, 
"Jenkins  and  the  Mutt,"  the  Edu- 
cational-Cameo Comedy,  "  Dog 
Sense,"  and  Louise  Fazenda's  first 
two  reel  comedy  for  Educational, 
the  Mermaid  Comedy,  "  Pest  of  the 
Storm  Country."  The  current 
issues  of  Kinograms,  Educational'f 
news  reel  are  also  listed  in  thia 
bulletin. 


First  Comedy  at  New 
Grau man's  a  Christie 

The  first  comedy  attraction  se- 
lected for  Grauman's  new  Metro- 
politan theatre  at  Los  Angeles,  wa« 
the  Christie  Comedy,  "In  Dutch." 
It  was  added  to  the  opening  week 
bill  on  Wednesday,  there  being  no 
comedy  billed  for  the  first  week 
when  the  show  was  arranged. 

Grauman's  own  first-run  rights  in 
Los  Angeles  to  all  of  this  year'i 
twenty  Christie  Comedies.  Some 
are  to  be  played  at  the  Metropoli- 
tan, some  at  Grauman's  Million 
Dollar  theatre,  and  others  at  Gran- 
man's  Rialto,  where  pictures  are 
played  for  runs. 


950 


Motion  Picture  News 


Christie's  "Babies  Wel- 
come" and  Dogs  Arrive 

The  Christies,  Al  and  Charles, 
directorial  and  managerial  execu- 
tives of  Educational-Christie  Come- 
dies, have  been  splitting  their  time 
between  various  exhibitions  of 
babies  and  dogs. 

During  the  production  of  "Babies 
Welcome,"  a  forthcoming  Christie 
Comedy,  Al  Christie  conducted  an 
impromptu  baby  show  on  the  set 
for  a  solid  week  and  adopted  regu- 
lar baby  show  methods  in  handling 
the"  infants.  At  the  same  time  he 
was  devoting  his  nights  to  the  Dog 
Show  in  Los  Angeles. 

Coincidental  with  the  arrival  of 
the  print  of  "  Babies  Welcome  "  in 
New  York  came  Charles  Christie 
with  a  string  of  blooded  and  pedi- 
greed dogs  which  he  is  exhibiting 
at  the  New  York  Dog  Show.  He 
hopes  to  take  back  a  few  cups  and 
blue  ribbons  to  add  to  the  collec- 
tion which  now  graces  the  mantel 
in  the  old  Christie  homestead. 


New  Series  of  Our  Gang  Comedies 

Pathe  to  Release  1  3  Subjects  Fol- 
lowing Present  Output  by  Roach 


Jimmy  Adams  Engaged 
by  Al.  Christie 

Jimmie  Adams  is  the  latest  fea- 
tured comedian  to  be  engaged  by 
Al  Christie.  He  goes  to  work  this 
week  in  "  Green  As  Grass  "  under 
the  direction  of  Scott  Sidney. 

Adams  has  been  featured  in  Mer- 
maid Comedies,  distributed  by  Edu- 
cational, and  his  alliance  with  Chris- 
tie Comedies  will  thus  present  him 
on  the  same  comedy  program,  since 
all  of  the  new  Christie  Comedies 
are  released  through  Educational 
in  the  United  States  and  Canada. 

"  Green  As  Grass "  will  be  a 
March  release  and  will  be  a  rural 
type  of  picture,  with  scenes  at  the 
County  Fair.  In  the  production  will 
also  be  Charlotte  Merriam,  Earl 
Rodney,  Ward  Caulfield,  and  Wil- 
liam Irving. 


GENERAL  MANAGER  EL- 
MER PEARSON,  Pathe,  this 
week  is  sponsor  for  the  statement 
that  the  "  Our  Gang "  series  of 
two-reel  comedies  had  been  signed 
for  release  for  another  year.  This 
means  that  after  all  of  the  present 
series  have  been  released,  thirteen 
more  will  be  produced  to  be  pub- 
lished one  every  four  weeks. 

Hal  Roach,  who  sponsored  the 
idea  of  putting  kids  and  animals 
into  two  reels  of  lively  fun,  and 
who  has  completed  the  first  thirteen 
of  the  old  contract,  has  just  left 
for  the  Coast,  with  the  new  con- 
tract safe  in  his  pocket. 

The  popularity  of  this  series  of 
laugh-producers,  in  which  children 
co-star  with  domestic  animals,  has 
been  attested  to  by  exhibitors  who 
have  run  the  first  and  second  series, 
and  by  the  testimonials  and  lavish 
praise  of  the  press. 

It  had  been  Hal  Roach's  idea  to 


make  these  kid  comedies  in  five  reel 
features,  but  now  that  exhibitors 
are  featuring  the  "Our  Gang" 
comedies  over  their  feature  in 
Mickey  Daniels,  the  kid  with  a 
million  freckles,  "Sunshine  Sammy," 
the  colored  comic,  and  his  sister 
Farina,  together  with  the  other  kids 
whose  faces  and  antics  are  now 
familiar  on  every  screen,  will  con- 
tinue to  be  the  leading  characters 
in  this  new  series. 

Bob  McGowan,  who  has  been  so 
successful  in  handling  the  young- 
sters, will  continue  to  direct. 

Exploitation  accessories  will  be  a 
twenty-four-sheet  on  the  series ;  one 
and  three  sheet  on  each  comedy; 
lobby  displays ;  slide  and  advertis- 
ing cuts  and  mats. 

Mr.  Pearson  is  again  authority 
for  the  statement  that  next  week 
another  important  announcement  of 
newly  acquired  product  will  be 
forthcoming  from  Pathe  exchange. 


"Smarty"  Booked  by Rialto,  N.Y. 

First  in  Series  of  Buddy  Messin- 
ger-Century  Comedies  for  1923 


Coue's  Message,  in  Pic- 
tures, Completed 

"  The  Message  of  Emile  Coue," 
the  final  scenes  of  which  were  fin- 
ished a  few  days  ago  at  the  New 
Rochelle  Studios  of  Motion  Picture 
Arts,  Inc.,  is  finished. 

Just  before  the  teacher  of  auto- 
suggestion sailed  for  his  native 
France,  he  issued  a  signed  statement 
concerning  the  picture.   He  said : 

"  Despairing  of  being  able  to 
carry  my  message  of  self-help 
through  auto-suggestion  to  all  those 
who  waited  for  it  here,  I  accepted 
the  plan  of  my  friends  and  gave  it 
to  the  cinema  which  reaches  millions 
throughout  the  entire  country. 

"  I  found  a  sympathetic  group  of 
men  who  make  motion  pictures  and 
working  with  them,  I  have  tried  to 
place  my  message  on  the  screen  in 
such  a  manner  as  would  be  under- 
stood by  everyone. 

"  The  completed  picture  carries 
my  message  in  the  most  graphic 
manner  possible  and  I  am  glad  to 
endorse  it  and  give  it  my  approval 
as  the  best  possible  picturization  of 
what  I  have  taught  for  a  score  of 
years  and  will  teach  until  the  end. 
Anyone  seeing  the  picture  will  be 
able  to  understand,  and  I  feel  sure 
that  hundreds  of  thousands  will  be 
helped  to  help  themselves  by  seeing 
the  lesson  it  tells." 


"Ex- Kaiser  in  Exile"  is 
Called  an  Epoch 

Hanford  MacNider,  Past  Com- 
mander of  the  American  Legion, 
William  P.  O'Connor,  National 
Chaplain,  William  F.  Deegan,  Past 
Commander  of  the  New  York  State 
American  Legion  and  many  others, 
have  enthusiastically  approved  the 
two-reel  attraction  "The  Ex-Kaiser 
in  Exile,"  produced  by  Fred  E. 
Hamlin,  according  to  the  report 
made  by  the  W.  W.  Hodkinson 
Corporation,  the  distributors  foi 
this  production  which,  according  to 
Mr.  Hamlin,  is  the  only  authentic 
motion  picture  showing  the  Ex- 
Kaiser  as  he  is  today  and  it  is  about 
the  only  one  that  ever  will  be  taken 
inasmuch  as  the  Ex-Kaiser's  exile 
has  become  more  exclusive  since 
the  appearance  of  this  film  in 
America. 

"  Aesops  Film  Fables' ' 
Featured  on  Program 

Reports  of  the  recent  opening  of 
the  new  Civic  theatre  in  Bristol,  R. 
I.,  received  by  Pathe,  tell  of  a 
packed  house  convulsed  over 
"  Aesop's  Film  Fables,"  the  princi- 
pnl  comedy  feature  of  the  bill.  The 
Civic  theatre  idea  is  said  In  have  so 
taken  possession  of  all  classes  of 
residents  that  the  demand  for  scats 
at  the  opening  performance  ex- 
ceeded the  capacity  of  the  large 
auditorium  several   times  over. 


THE  Rialto  theatre,  N.  Y.,  will 
show  the  first  of  the  six  1923 
Buddy  Messinger-Century  Come- 
dies, dealing  with  different  phases 
of  boy  life,  named  "Smarty"  and 
it  is  on  the  Century  March  sched- 
ule. It  arrived  from  the  Century 
studios  at  Hollywood  Tuesday, 
February  6th,  and  was  immediately 
screened  in  the  Universal  projection 
room  and  rushed  to  the  Rialto  thea- 
tre. It  was  booked  on  sight,  and 
will  be  used  within  a  week  or  two. 

Both  Century  and  Universal  are 
adhering  to  their  new  sales  plan  of 
blocks  of  six  pictures  for  the  three 
Century  stars,  Baby  Peggy,  Buddy 
Messinger  and  Brownie.  The  Baby 
Peggy  six  are  well  under  way  with 
the  pre-release  of  her  second  pic- 
ture, "  Sweetie,"  at  the  Criterion 
theatre,  New  York.  The  Stern 
Brothers  are  now  ready  to  give  out 
the  full  list  of  the  Buddy  Messinger 
six,  which  will  be  completed  under 
the  direction  of  Harry  Edwards  and 
released  at  the  rate  of  one  a  month 
as  follows : 

March  release,  "Smarty";  April 
"  The  Bus  Boy  " ;  May,  "  Sister's 


Beau";  June,  "So  Long,  Buddy"; 
July,  "  Dad's  Boy " ;  and  August, 
"  Don't  Get  Fresh !  " 

Buddy  Messinger  is  admitted  to 
be  one  of  the  cleverest  boys  on  the 
screen.  He  will  have  a  chance  to 
duplicate  his  success  in  "  Shadows  " 
and  the  Universal-Jewel  "  The 
Flirt "  by  appearing  in  another  Uni- 
versal Jewel  "  The  Abysmal  Brute." 
He  will  also  be  loaned  to  Universal 
for  still  a  third  Jewel  production, 
yet  to  be  announced. 

Young  Messinger  has  completed 
"  The  Bus  Boy "  dealing  with  the 
sorrows  of  life  in  a  restaurant,  and 
is  working  on  his  May  release 
"  Sister's  Beau." 

Buddy  has  his  own  leading 
woman,  or  rather  little  girl,  specially 
engaged  for  him.  She  is  ten-year 
old  Sadie  Campbell,  a  little  pig- 
tailed  "  tow  head "  of  Scotch 
descent  who  has  had  screen  experi- 
ence with  Paramount  and  Clara 
Kimball  Young. 


Buddy  Mtssinger,  Centuty  Comedy  star. 


"Sweetie"  With  Baby 
Peggy  at  Criterion,  N..  Y 

"  Sweetie,"  the  second  of  the  six 
Baby  Peggy  Century  Comedy  re- 
leases, came  to  the  Criterion  Thea- 
tre, New  York,  the  week  beginning 
February  11th,  on  the  same  bill  as 
"  Driven,"  the  Universal  Jewel. 

In  this  picture  Baby  Peggy  plays 
the  part  of  a  poor  little  girl  who 
grinds  an  organ  to  help  a  poor 
blind  man.  A  wealthy  woman  who 
rescues  Peggy.  The  rich  lady  gives 
a  party  and  Peggy  copies  as  much 
of  the  Egyptian  dancer's  scanty  cos- 
tume as  she  can.  Her  foster  father 
is  shocked  and  opines  that  Peggy 
is  going  to  be  too  much  trouble. 
But  Peggy  shows  who  is  going  to 
be  boss,  and  all  ends  happily. 

In  this  picture  Baby  Peggy  is 
supported  by  Louise  Lorraine,  the 
pretty  leading  woman  of  "The 
Oregon  Trail "  and  other  Universal 
serials. 


"Wild  Waters"  Title  of 
Fox  Educational 

"  Wild  Waters,"  is  the  name  of  a 
Fox  Educational  which  portrays 
Iguazu  Falls,  •  located  at  the  junc- 
ture of  three  republics  in  South 
America,  Brazil,  Argentine  and 
Paraguay.  These  falls  are  greater 
than  Niagara.  The  contour  of 
Niagara  includes  5,000  feet;  Iguazu 
comprises  10,000.  Niagara  longest 
drop  is  180  feet ;  the  greatest  in  the 
South  American  Falls  is  213  feet. 
There  are  275  cataracts  in  the  river, 
one  of  them  alone  capable  of  pro- 
ducing twenty  million  horse-power, 
if  harnessed  to  electric  dynamos. 
Across  the  cataract,  in  continual 
splendor,  glistens  a  rainbow  that  is 
reproduced  in  the  picture. 


De  Rue  to  Direct  Jimmy 
Adams  for  Century 

Eugene  de  Rue  is  the  latest  ad- 
dition to  the  ranks  of  Century  Com- 
edy directors.  He  formerly  directed 
the  famous  team  of  Lyons  and 
Moran  for  eight  years.  Later  he 
worked  for  Arrow  release,  making 
pictures  with  Bobbie  Dunn  and 
others. 

De  Rue  will  direct  Adams  in  a 
series  of  situation  comedies.  The 
story  will  be  an  original  and  six 
weeks  will  be  devoted  to  its  pro- 
duction. Well  known  talent  is  now 
being  engaged.  Zion  Myers  will  act 
as  assistant  to  this  company. 


"The  Nuisance"  Is  New 
Title  of  Burr  Comedy 

The  name  of  C.  C.  Burr's  latest 
All-Star  comedy,  "The  Nuisance," 
has  been  changed  to  "  The  Busy-^ 
body."  This  was  done  to  prevent, 
confusing  it  with  a  comedy  that  was 
produced  some  time  ago  under  the 
same  title. 


February  24,  1923 


951 


Resume  of  News  Weeklies 


Fox  News,  Vol.  4,  Na  35: — Berlin. 
Germany,  500,000  Germans  protest 
French  advance  in  Ruhr;  Bochum,  Ger- 
many, French  extend  Ruhr  occupation 
by  seizing  city;  New  York  City,  Ronald 
Storrs,  Governor  of  Jerusalem,  arrives; 
Washington,  D.  C,  Col.  Lee  Crandall, 
92,  oldest  U.  S.  employe;  Palermo,  Italy, 
Simple  rites  mark  funeral  ceremony  of 
ex-King  Constantine  of  Greece;  San 
Pedro,  Cal.,  Lightweight  championship 
boxing  bout  of  fleet  held  on  U.  S.  S. 
California;  San  Francisco,  Cal.,  'Plane 
wrecked  in  mid-air  salvaged  by  army 
tugs;  Paris,  France,  2,000  compete  in 
grand  prize  cross-country  race;  Newport, 
R.  I.,  Cutter  Tampa  rescues  disabled 
schooner  Copin;  New  York  City,  Old 
time  skating  carnival  revived  in  Central 
Park;  Colton,  Calif.,  7-year-old  mermaid 
swims  with  hands  and  feet  tied;  Pem- 
broke, Va.,  Huge  blast  shatters  moun- 
tainside. 

Kinograms  No.  2221: — San  Pedro, 
Cat,  Titles  in  wrestling  and  boxing  for 
Pacific  fleet  decided  aboard  "California"; 
New  York,  Dr.  Percy  Stickney  Grant, 
centre  of  controversy  on  doctrine  in 
Church  of  the  Ascension,  where  Dr. 
Grant's  utterances  have  brought  liberal- 
ism into  interpretation  of  Episcopal 
creed;  New  York,  Personalities  in  the 
News:  Jack  Dempsey  again  in  action; 
Chas.  V.  Vickrey,  general  secretary  Near 
East  Relief;  Wembley,  England,  U.  S. 
not  alone  in  huge  sport  arenas;  Cam- 
bridge, England,  Cambridge  crew  al- 
ready on  river;  Auburndale,  Mass.,  The 
wise  Pickerel  goes  to  bed  early;  New 
York,  Barrymore  is  host  to  Russian 
players;  New  York,  Risk  necks  to  aid 
lady's  complexion;  Washington,  States- 
man without  a  vice?;  Miami,  Fla.,  Now 
it's  the  Tea  Dance  in  air;  Washington, 
D.  C,  Offers  U.  S.  home  for  Vice-Presi- 
dent. 


Fox  News,  Vol.  4,  No.  36: — Tia  Juan, 
Mexico,  Thousands  of  Americans  flock  to 
famous  Mexican  resort;  Washington,  D. 
C,  R.  W.  Bliss,  Asst.  Secretary  of  State, 
appointed  minister  to  Sweden;  Winches- 
ter, Mass.,  Iceboats  in  exhibition  re- 
gatta; Tokyo,  Japan,  Prince  Regent  Hir- 
chito  inspects  Empire's  'planes;  Ft. 
Worth,  Texas,  Mechanic  turns  old  bicy- 
cles into  water  bus;  Boston,  Mass.,  Fire 
Department  rescue  squad  tests  new 
smoke  and  gas  masks;  Trenton,  N.  J., 
Police  dog  mothers  12  pups;  Jamaica, 
W.  I.,  Tourists  whirl  down  rapids  on 
unusual  rafts;  Gloversville,  N.  Y.,  Or- 
phan deer  is  family  pet;  Mare  Island, 
Cal.,  Marines  stage  battle  royal. 


Fox  News,  VoL  4,  No.  37 : — Bucharest, 
King  Ferdinand  of  Rumania  officiates  at 
water-blessing  ceremony;  San  Francisco, 
Cal.,  Mrs.  Mae  H.  Nolan,  first  mother 
elected  to  Congress;  New  York  City, 
Wm.  H.  Anderson,  anti-saloon  league 
chief,  questioned  on  handling  of  "dry" 
funds;  Springfield,  Mass.,  Gas  plant  ex- 
plosion wrecks  city;  Buck  Hill  Falls,  Pa., 
Toboggan  sailing  is  new  winter  sport; 
New  York  City,  Flagship  "Maryland" 
sails  for  winter  maneuvers  with  fleet; 
Chicago,  111.,  Younger  set  get  hair  cut 
on  hobby  horses;  New  York  City,  Light- 
est weight  stockings  exhibited  at  silk 
show;  American  Army  quits  Rhineland 
— sails  for  home. 


Pathe  News  No.  11: — On  the  Atlantic, 
U.  S.  Cutter  Tampa  finds  M.  S.  Dollar 
drifting  without  fuel  500  miles  from 
shore  and  tows  the  vessel  into  port ; 
Montreal,  Canada,  A  snow  ride  that 
can't  be  beat!;  Burnt  Island,  Scotland, 
Blow  up  sunken  British  warship  that  ran 
aground  during  storm;  In  the  Limelight, 
France  decorates  Col.  Easterbrook  just 
before  departure  of  Army  of  Occupation 
from  Coblenz ;  Constantinople,  Turkey, 
Turks  allow  head  of  Orthodox  Greek 
Church  in  Turkey  to  stay  in  Constanti- 
nople; Chicago,  111.,  Play  golf  on  pool 
table;  Essen,  Germany,  With  the  French 
troops  in  German  territory;  The  Krupp 
factories,  famed  for  their  munition  out- 
put during  the  war;  Public  buildings  at 
Dortmund  are  used  as  "headquarters"  by 
the  "poilus" ;  Macon,  Ga.,  Carriers  of 
the  desert  in  harness!;  Jersey  City,  N. 
J.,  You  can't  be  both  a  cop  and  fat — in 
this  town!;  Atlanta,  Ga.,  Train  and  plane 
unite  to  give  Pathe  News  cameraman  a 
real  "stunt"  picture;  Views  taken  from 
airplane,  piloted  by  Mabel  Cody,  show 
the  air  racer  in  neck-to-neck  run  with 
New  York-New  Orleans  Limited  on  At- 
lanta and  West  Point  road. 


International  News  No.  13: — Eski-Che- 
hir  Anatolia,  Kemal  reviews  Turk  Army 
as  peace  parleys  fail;  Off  Boston,  Mass., 
Yankee  skippers  brave  storms  to  make 
big  hauls;  International  Snapshots, 
Crown  Prince  Leopold,  of  Belgium,  is 
sworn  in  as  a  lieutenant  in  presence  of 
King  Albert. — Brussels,  Belgium;  Java- 
nese boys  are  experts  in  the  training  of 
homing  pigeons — Batavia,  Java;  The 
way  some  folks  spend  the  winter — in 
California;  Yokohama,  Japan,  Japanese 
fire-fighters  agitate  for  higher  pay;  Ber- 
lin, N.  H.,  Champion  "mushers"  in  70- 
mile  dog  race;  Coblenz,  Germany,  Last 
of  American  Army  quits  Europe  as 
Yanks  bid  farewell  to  Rhine. 


International  News  No.  14: — Rangoon, 
Burma,  Natives  greet  new  British  Gov- 
ernor; St.  Moritz,  Switzerland,  Europe's 
skiing  champions  thrill  folks;  Interna- 
tional Snapshots,  Guns  of  British  and 
French  fleets  menace  capital  as  Turks 
order  Allied  battleships  to  quit  Smyrna — 
Constantinople,  Turkey;  Jackie  Coogan, 
beloved  "kid"  of  the  films,  falls  into  the 
clutches  of  some  beauteous  Broadway 
vamps  on  a  visit  east — New  York  City; 
Secretary  of  State  Hughes  and  repre- 
sentatives of  Central  America  sign  a 
peace  treaty  binding  us  closer  to  our 
Latin  neighbors — Washington,  D.  C; 
Introducing  new  Justice  of  the  Supreme 
Court — Erward  G.  Sanford.  of  Tennessee ; 
The  U.  S.  Air  Mail  Service  is  presented, 
through  Postmaster  General  Work,  with 
the  Collier  Trophy  for  its  work  during 
the  year;  Tacoma,  Wash.,  Navy's  great- 
est giant  on  trial  speed  run;  Niagara 
Falls,  N.  Y.,  Zero  cold  spell  turns  Niag- 


"  Kid  Reporter;"  at  left,  upper  and  lower — "  Sweetie;"  at  right,  upper  and  lower — 
"  Peg  O'  the  Movies." 


ara  into  fairy-land;  Savannah,  Ga.,  Great 
welcome  for  American  troops  home  from 
the  Rhine. 


Kinograms  No.  2222: — New  York, 
Superdreadnaught  "Maryland"  sails  for 
tropics  to  take  part  in  annual  maneuvers; 
"Personals"  in  the  News;  Scranton,  Pa., 
World's  "smallest  perfect  woman"  is  32 
years  old,  26  inches  tall;  Wilkes-Barre, 
Pa.,  The  world's  oldest  newsboy,  James 
Madden,  has  been  at  it  for  more  than  60 
years,  and  is  still  going  strong;  Wash- 
ington, D.  C,  Senator  Miles  Poindexter, 
of  Washington,  named  to  fill  vacant  post 
of  U.  S.  Ambassador  to  Peru;  Chicago, 
Jackie  Coogan,  8-year-old  screen  star, 
here  with  his  mother  and  father;  Minne- 
apolis, Minn.,  Master  Raymond  Baird, 
the  "Little  Sousa,"  greeted  by  Walter 
Damrosch  and  Henri  Verbru'ggen,  the 
noted  orchestra  conductors ;  Minneapolis, 
Minn.,  Youngsters  and  dogs  have  their 
big  day — boy  and  girl  mushers  compete 
in  "Dog  Derby"  over  the  Lake  of  Isle 
course;  Coblenz,  Americans  depart  after 
four  years  in  occupied  territory;  At 
Antwerp,  Belgium,  After  all-night  ride, 
the  men  arrive  in  the  dull  gray  morning 
— the  Y.  M.  C.  A.  is  on  the  job  with 
coffee. 


Kinograms  No.  2223: — Chicago,  Fire 
horses  make  their  final  dash;  Washing- 
ton, Five  Latin  American  lands  sign 
treaty;  Palm  Beach.  Newsboy ,  delivers 
papers  by  airmail — every  day  he  arrives 
with  the  out-of-town  papers  for  news- 
hungry  resorters;  England,  In  accord- 
ance with  Washington  treaty,  English 
shipyards  are  busy  scrapping  capital 
ships;  Claremont,  Cal.,  From  oranges 
to  icicles  in  an  hour;  Chicago,  Young- 
sters "race"  in  "Barber  Bill's  Derby" — 
and  every  one  of  them  gets  trimmed; 
Ormond  Beach,  Fla.,  Racers  collide  in 
five-mile  event  and  two  drivers  are  badly 
injured;  Vienna,  Protest  the  French  oc- 
cupation of  Ruhr;  Personalities  in  the 
News:  Washington,  Edward  T.  Sanford, 
of  Tennessee,  is  appointed  Associate 
Justice  of  U.  S.  Supreme  Court;  New 
York,  Mgr.  Ernesti  Filippi,  the  Apostolic 
Delegate  to  Mexico,  ordered  out  of 
country  by  President  Obregon  for  al- 
leged political  activities;  New  Orleans, 
Mississippi  River  and  Canal  joined. 


Scenes  from  "  Merry-Go-Round,"  the  Universal  Special. 


Pathe  News  No.  12 — Washington,  D. 
C,  Army  Air  Service  makes  a  map  of 
the  nation's  capital;  Anatolia,  Asia  Mi- 
nor, Idol  of  Turk  Nationalists  makes 
tour  of  Asiatic  Turkey;  New  York  City, 
Flagship  of  the  Atlantic  Fleet  sails  to 
Cuban  waters  for  winter  maneuvers; 
Boy  Scout  Birthday,  Honor  13th  anni- 
versary of  Scouting  in  America;  In  the 
Limelight,  Lausanne  Conference  closes 
as  Turks  refuse  to  sign  Allied  treaty; 
Berlin,  N.  H.,  Runners  on  runners!  Ski 
athletes  compete  in  cross-country  race; 
Coblenz,  Germany,  Last  American  sol- 
diers leave  Germany. 

Pathe  N  ews  No.  13  : — Tampa,  Fla., 
Desperadoes  invade  Southern  city;  Glas- 
gow, Scotland,  Duke  of  York  received 
popular  ovation  on  first  visit  to  Scotland 
since  announcement  of  his  engagement  to 
Scotch  fiancee;  Here  and  There,  Winner 
of  1923  Nobel  Peace  Prize  visits  U.  S. ; 
Alameda,  Cal.,  No  heights  too  great  for 
"Climbing  Ivy,"  a  professional  steeple- 
jack; Thomasville,  N.  C,  The  largest 
chair  in  the  world,  stands  13  feet  high 
and  contains  enough  lumber  to  build 
100  ordinary  chairs;  New  Orleans,  La., 
Novel  device,  when  attached  to  waist  of 


infant,  prevents  it  from  falling  when 
sitting;  Tacoma,  Wash.,  Official  speed 
tests  of  new  scout  cruiser  prove  success- 
ful; Memel,  Lithuanians  capture  Memel; 
Savannah,  Ga.,  Last  ranks  of  America's 
armies  in  the  World  War  come  back. 

Kinograms  No.  2224: — Minneapolis, 
10,000  see  national  ski-jumping  meet; 
New  Rochelle,  N.  Y.,  skating  carnival  is 
feast  of  skill;  Personalities  in  the  News: 
New  York,  M.  Emile  Coue  says  good- 
bye to  America;  West  Orange,  N.  J., 
Thomas  A.  Edison  celebrates  his  76th 
birthday;  Washington,  Mrs.  Mae  E. 
Nolan  of  California,  elected  to  fill  un- 
expired term  in  Congress  of  her  husband, 
and  also  to  the  new  House;  New  York, 
Charles  M.  Schwab  sails  for  five  weeks' 
stay  abroad;  Washington,  Ambassador 
Jusserand  completes  his  twentieth  year 
as  representative  of  France  at  U.  S. 
capital;  New  York,  Shoji  Kimura,  13- 
year-old  Japanese,  shows  much  promise 
as  an,  artist;  New  York,  dog  aristocrats 
in  big  show  of  year;  Los  Angeles,  danc- 
ing devotees  of  all  ages  meet — pageant  at 
the  Monroe  Doctrine  Centennial  will 
begin  with  a  lad  of  the  Stone  Age;  Eng- 
land, presenting  Duke  of  York  s  bride- 
to-be;  Springfield,  Mass.,  latest  "strong- 
est man"  is  Mr.  Nelson — newly  arrived 
from  Sweden;  Brooklyn,  write  "finis" 
to  our  share  in  war — "  St.  Mihiel  "  here 
with  final  154  of  "  Last  Thousand  "  from 
occupied  German  territory;  Palm  Beach, 
would  you  like  a  puma  as  your  pet? 
Oakland,  Cal.,  it  sure  was  a  big  day  for 
the  dogs. 


International  News  No.  15: — St.  Mor- 
itz, Switzerland,  society  folk  from  many 
lands  lured  by  ice  contests;  Rangoon, 
India,  Burmese  elephants  make  fine  lum- 
ber-jacks; International  Snapshots:  Los 
Angeles,  chicken  turkey,  latest  of  nature 
freaks,  makes  its  appearance  in  the  west; 
N  ew  Orleans,  La.,  a  glimpse  of  the 
Audubon  Handicap,  the  feature  event  in 
Dixie's  mid-winter  racing  season;  Boston, 
Mass.,  here's  another  "  strongest  man  in 
the  world  " — Richard  Nelson,  Swedish 
marvel;  Washington,  D.  C,  Ambassador 
Jusserand  ends  his  20th  year  as  the  rep- 
resentative of  France  in  the  Capital;  Col- 
lege Park,  Md.,  a  battle  for  blood;  In- 
dianapolis, Ind.,  world's  plumpest  twins 
— at  the  age  of  22,  Mrs.  Roma  Roberts 
and  Mrs.  Stella  Kidd,  sisters,  weigh  over 
700  pounds  apiece;  West  Orange,  N.  J., 
Edison  on  his  76th  birthday;  Massena, 
N.  Y.,  dynamite  breaks  ten-mile  ice  jam 
'n  _  river;  In  the  Mediterranean,  new 
British  dreadnaughts  sail  to  Near  East; 
Beirut,  Syria,  France,  taking  no  chances 
on  a  general  Moslem  uprising,  rushes 
troops  into  Syria;  Somewhere  in  Asia 
Minor,  an  intimate  closeup  of  Mustapha 
Kemal  Pasha — the  latest  picture  made  of 
Turkey's  fighting  leader;  talking  to  Tur- 
key's "  Joan  of  Arc  " — Madam  Hallid 
Hannum,  an  officer  in  his  army. 

Pathe  News  No.  14: — New  York  City, 
doughboys  complete  last  lap  from  the 
Rhine;  West  Orange,  N.  J.,  Edison,  the 
world-famed  "  Wizard,"  received  con- 
gratulations on  his  76th  birthday;  To- 
ronto, Canada,  is  there  any  game  that 
cannot  be  played  on  ice?  At  the  Capital, 
peace  and  amity  to  reign  in  Latin 
cannot  be  played  on  ice?  At  the  Capital, 
peace  and  amity  to  reign  in  Latin 
America;  Goa,  India,  natives  commem- 
orate 300th  anniversary  of  the  canoniza- 
tion of  St.  Francis  Xavier;  Palm  Beach, 
Fla.,  in  the  Land  of  No  Coal  Problems. 


952 


Motion  Picture  News 


Production- Distribution  Activities 


"Mighty  Lak  A  Rose"  Is  Lauded 

New  York  Critics  Agree  on  Merits  of 
Production  Directed  by  Edwin  Care  we 


M.   Emile  Coue,  who  is  the  important 
factor  in  "  The  Message  of  Emile  Coue." 
the  Educational  Special. 

C.B.G.  Feature  Title 
Is  Selected 

"  Her  Accidental  Husband "  is 
the  title  that  has  been  selected  by 
the  C.  B.  C.  Film  Sales  Corporation 
for  the  new  feature  that  company 
will  release  to  the  state  right 
market 

This  is  the  Dallas  M.  Fitzgerald 
production,  featuring  an  all-star 
cast,  including  Miriam  Cooper, 
Forrest  Stanley,  Mitchell  Lewis, 
Richard  Tucker,  Maude  Wayne  and 
Kate  Lester,  to  which  C.  B.  C. 
secured  distribution  rights. 

The  title  was  selected  as  the  best 
submitted  among  hundreds  offered 
by  actual  theatre  patrons.  The  pic- 
ture was  taken,  under  a  working 
title,  and  run  in  two  large  theatres 
and  a  prize  offered  for  the  best 
title  submitted. 


EDWIN  CAREWE  seems  to  have 
accomplished  his  purpose  in 
making  "  Mighty  Lak  a  Rose "  for 
First  National  release.  At  least  the 
critics  seem  to  agree  that  he  has 
made  a  fine  picture. 

The  critic  of  the  Exhibitors 
Trade  review  writes: 

"  'Mighty  Lak  a  Kose '  registers 
a  distinct  triumph  in  the  field  of 
moving  picture  art  Its  appeal  is 
universal,  every  chord  of  human 
emotion  is  sounded  in  turn,  the 
spectators  thrill  to  the  savagery  of 
the  inhabitants  of  the  great  city's 
underworld,  respond  sympatheti- 
cally to  the  woes  of  the  blind 
orphan  girl  and  alternately  to  the 
rich  vein  of  comedy  which  here  and 
there  offsets  the  serious  trend  of 
the  story." 

Film  Daily's  critic  has  this  to  say : 
" '  Mighty  Lak  a  Rose '  is  a 
mighty  fine  picture  and  Edwin 
Carewe  deserves  a  great  deal  of 
credit  for  the  worthwhile  offering 
which  he  contributes  to  the  list  of 
the  year's  best.  Curtis  Benton's 
story  is  a  wholly  absorbing  crook 
theme  that  is  almost  entirely  unlike 
the  average  and  contains  many 
thoroughly  original  and  interesting 


■  twists  that  make  it  an  unusually 

■  strong  and  appropriate  screen  ve- 
hicle." 

IC.  S.  Sewell  writes  in  the  Moving 
Picture  World: 
"  When  a  director  can  produce  a 
picture  that  will  play  upon  your 
sympathy  and  love  of  the  better 
things  of  life  and  tug  at  your  heart- 
strings at  times  almost  to  the  point 
*of  tears,  and  at  the  same  time  intro- 
j  duce  such  fine  comedy  touches  as  to 
J  bring  forth  a  smile  or  a  laugh  with- 
*  out  causing  a  discordant  note,  he 
has  achieved  a  result  that  will  find 
a  mighty  echo  in  the  hearts  of  mo- 
tion picture  fans.   This  is  just  what 
Edwin  Carewe  has  accomplished  in 
the    First    National  production, 
*  Mighty  Lak  a  Rose.' " 

Here  is  part  of  the  Morning  Tele- 
graph's review: 

"A  sweet  story,  full  of  appeal  and 
a  great  deal  of  fragile  charm.  It 
has  been  ably  directed  by  Edwin 
Carewe  who  has  touched  it  with 
fife  and  beauty.  The  lighting  and 
photography  are  most  artistic  and 
evidence  of  great  care  to  make  the 
entire  picture  a  thing  of  beauty  can 
wbe  seen  even  in  the  smallest  details." 


High  Praise  For  "The  Christian" 

N.  Y.  Reviewers  Proclaim  Tourneur 
Production  Among  Best   of  Year 


THE  reviewers  of  motion  pic- 
tures on  the  New  York  news- 
papers are  in  agreement  on  the 
point  that  Goldwyn's  Maurice  Tour- 
neur  production  of  "  The  Chris- 
tian," from  Sir  Hall  Caine's  novel, 
is  one  of  the  outstanding  picture 
events  of  the  year. 

" 1  The  Christian,'  a  moving  and 
exceptional  photoplay,"  was  the 
headline  used  by  P.  W.  Gallico  over 
his  review  in  the  News.  He  went 
on  to  say:  "When  thought  care 
and  heart  are  put  into  the  making 
of  a  picture  these  qualities  show 
themselves  in  the  film  from  the 
opening  views  to  the  final  fade. 
Such  a  photoplay  is  '  The  Christian.' 
We  recommend  '  The  Christian ' 
unqualifiedly  to  all  lovers  of  the 
best  in  moving  pictures." 

Harriette  Underhill  in  the  Tri- 
bune describes  *  The  Christian"  as 
"  intensely  thrilling,"  and  also  says  : 
"  Mae  Busch,  one  of  the  most 
charming  and  whimsical  actresses 
on  the  screen,  plays  Glory.  Richard 
Dix  is  seen  as  John  Storm,  and  it 
is  the  best  thing  he  ever  did." 

J.  O.  Spearing  in  the  Times :  "  It 
is,  as  advertised,  a  great  show.  It 
ought  to  satisfy  those  who  look  to 
the  theatre  for  exciting  entertain- 
ment— "The  Christian'  is  a  stirring 
production." 
The   New   York   Sun:  "'The 


Christian '  is  very  shrewdly,  even 
brilliantly,  put  together.  .  .  .  Tour- 
neur  uses'  an  effective  economy  of 
means,  so  that  the  interest  is  always 
centered  in  the  two  or  three  human 
hearts  palpitating  before  one's 
gaze." 

Don  Allen  in  the  Evening  World : 
"  For  those  of  you  who  demand 
art  with  your  pictures — '  The  Chris- 
tian '  is  recommended ;  to  those  of 
you  who  do  not  care  whether  it  is 
spelled  with  large  or  small  'A'  'The 
Christian  '  is-  recommended  and  for 
those  who  shout  for  '  real  stories ' 
on  the  screen  we  recommend  'The 
Christian.'  " 

The  Journal  critic  wrote:  "Broad 
in  its  scope,  rich  with  beauteous 
adornment  and  spiced  with  action, 
'  The  Christian '  is  great  not  so 
much  for  these  things  as  for  the 
fact  that  it  vividly  and  poignantly 
pictures  the  soul  of  a  man  in 
whose  breast  there  rages  a  tremen- 
dous struggle." 

The  Evening  Telegram  said: 
"  Another  notable  chapter  is  writ- 
ten in  motion  picture  history  with 
'  The  Christian "...  a  red  letter 
achievement." 

The  Evening  Post :  "  The  Chris- 
tian '  is  a  thrilling  and  interesting 
film.  The  cast  is  really  all-star. 
Richard  Dix  does  his  best  work  as 
John  Storm." 


Richard  Travers  and  Jean  Scott,  ia 
The  Love  Nest,"  a  Producers  Secur- 
ity Release 

Tom  Mills  Engaged  by 
Choice  Productions 

Choice  Productions,  Inc.,  have 
added  to  their  staff  Director 
Thomas  R.  ("Tom")  Mills,  who 
will  be  recalled  as  the  person  re- 
sponsible tor  the  successful  produc- 
tion of  the  first  of  the  O.  Henry 
series.  Among  his  longer  produc- 
tions were  -  Indiscretion,"  starring 
Lillian  Walker;  "His  Mother's 
bin  starring  Earle  Williams ;  "The 
Lnknown  Quantity,"  with  Corinne 
Griffith,  and  "The  Invisible  Di- 
vorce for  Selznick.  Mills  is  now 
directing  a  series  of  two-reelers  for 
Choice  Productions  which  promise 
to  do  even  better  than  his  prior  ef- 
torts. 


"Streets  of  NewJ.York" 
Scores  in  Reading 

In  the  face  of  one  of  the  worst 
snowstorms  in  the  history  of  Read- 
ing, the  big  Arrow  special,  "The 
Streets  of  New  York,"  opened  to 
big  business  at  Carr  and  Schad's 
beautiful  Arcadia  theatre  on  Mon- 
day. 

The  picture  was  well  advertised 
for  a  week  before  the  showing,  but 
no  extraordinary  or  freak  exploi- 
tation was  resorted  to.  The  cam- 
paign was  under  the  direction  of  a 
representative  of  Arrow,  and  Paul 
E.  Glase,  director  of  advertising  and 
publicity  for  Carr  and  Schad. 

Foreign  Rights  Sold  on 
C.B.C.  Features 

Foreign  rights  are  selling  quickly 
on  the  C.  B.  C.  Film  Sales  Corpora- 
tion series  of  box  office  winners,  and 
almost  all  the  foreign  territories 
have  already  been  disposed  of,  ac- 
cording to  C.  B.  C.  Another  sale 
was  made  this  week  when  English 
rights  were  taken  over  on  "Only 
a  Shopgirl"  by  the  Walturdaw 
Company,  Ltd.,  of  London. 

Local  aspects  are  being  worked 
out  in  connection  with  the  exploi- 
tation campaign.  Prints  are  being 
delivered  at  once  and  the  exploita- 
tion accessories  are  being  sent  over 
immediately  so  no  time  may  be  lost 
in  launching  the  feature  in  Eng- 
land. 


Eva  Hovak 

is  akno<*<*;t 

TEMPTATION 


February  24,  1923 


953 


John  Griffith  Wray,  Director  for 
Thos.  H.  Ince. 

Nazimova 's  "Salome" 
Is^Praised  by  Board 

The  Nazimova  production  of 
Oscar  Wilde's  "  Salome  "  heads  the 
list  of  exceptional  photoplays  in  a 
recent  issue  of  the  National  Board 
of  Review's  bulletin,  "Exceptional 
Photoplays." 

In  commenting  on  this  Allied 
Producers  and  Exhibitors  Corpora- 
tion release  the  Review  speaks  of 
the  "  rare  courage  required  by 
Mme.  Nazimova  in  attempting  an 
authentic  presentation  of  '  Salome  ' 
on  the  American  screen,"  and  goes 
on  to  say : 

"  Such  an  undertaking  called  for 
a  great  deal  of  artistic  courage  and 
no  small  degree  of  financial  courage 
as  well.  The  problem  was  to  hold 
the  interest  of  a  popular  audience 
with  this  exotic  masterpiece  of 
Oscar  Wilde  and  at  the  same  time 
steer  clear  of  the  imminent  perils 
of  censorship." 


Goldwyn  Inaugurates 
New  Library 

Consistent  with  its  increased 
activity  in  all  lines,  the  Goldwyn 
studio  has  inaugurated  a  complete, 
and  fully  equipped  library  and  re- 
search department  in  charge  of  Har- 
riet Morris,  who,  besides  being  a 
graduate  of  Smith  College  and 
special  worker  in  drama  courses  at 
University  of  California,  has  had 
five  years  of  motion  picture  experi- 
ence with  D.  W.  Griffith,  Famous 
Players-Lasky  and  others. 

Miss  Morris  will  organize  the  de- 
partment under  supervision  of  June 
Mathis.  Editorial  Director,  along 
broad  lines  which  will  fit  it  to  give 
advice  on  matters  of  costume,  prop- 
erties, customs,  modes  of  life;  in 
fact,  any  question  which  might  arise 
in  connection  with  any  period.  The 
library  will  consist  not  alone  of 
books,  but  will  include  hundreds, 
and  finally  thousands,  of  filed  and 
indexed  pictures  of  all  sorts. 


Tom  Mix  Favorite  of 
Thomas  Edison 

That  Tom  Mix,  the  Fox  star  of 

Western  melodrama,  is  one  of  his 
tour  favorite  motion  picture  stars 
was  declared  by  Thomas  Edison  in 
a  newspaper  interview  on  his  seven- 
ty-sixth birthday  last  Monday,  ac- 
cording to  the  Fox  office. 


Century  Old  Costumes  Utilized 

Prominent  Quakeresses  in  Realistic 
Sets  for  "Down  to  Sea  inJShips" 


QUAINT  costumes  and  customs 
of  a  century  ago  are  pic- 
turesquely revived  in  Clifton's  ro- 
mance of  the  old  whaling  days, 
"  Down  to  the  Sea  in  Ships," 
shortly  to  be  released  as  a  special 
feature  by  the  W.  W.  Hodkinson 
Corporation. 

According  to  Mr.  Clifton,  many 
of  the  still  prominent  Quakeresses 
of  New  Bedford,  Mass.,  at  which 
place  the  locale  of  this  production 
was  laid,  gave  their  aid  in  provid- 
ing a  realistic  setting  and  back- 
ground for  this  production.  Even 
the  quaint,  drab,  though  pic- 
turesque, meeting  house  used  by 
the  New  Bedford  Quakers  for 
more  than  100  years  was  utilized, 
including  a  faithful  reproduction  of 
a  Quaker  marriage  ceremony,  pre- 
ssed over  by  genuine  members  of 
the  sect  and  carried  out  with  all  of 
the  solemnity  with  which  the  serv- 
ice was  solemnized  since  the  ear- 
liest days  of  the  faith. 

It  is  further  stated  that  when 
Mr.  Clifton  approached  the  citizens 
of  New  Bedford  for  their  aid  in 
preserving  for  all  time  a  faithful 
reproduction  of  the  whaling  indus- 
try which  has  put  the  little  town  of 


New  Bedford  on  the  map,  it  was 
gladly  given,  and  he  had  no  trouble 
in  persuading  the  quiet-mannered 
Quakers  to  give  their  assistance. 
Treasure  chests,  long  since  forgot- 
ten, were  resurrected  from  musty 
attics  and  garrets.  Gowns,  the 
pride  of  their  wearers  in  the  long 
ago,  were  retrieved,  quaint  little 
nicknacks  and  mementoes  were 
brought  to  light  and  not  a  single 
detail  overlooked  that  would  aid  in 
providing  a  most  realistic  setting. 

It  is  said  that  at  least  one  of  the 
Quaker  gowns  shown  in  the  pic- 1 
ture  is  more  than  150  years  old.  It  I 
was  worn  by  the  grandmother  of ' 
the  present  wearer,  who  is  herself 
more  than  80  years  of  age,  and  is 
the  identical  gown  in  which  she 
was   married   three   decades  ago. 
Laces,  shawls,  bonnets,  even  hand- 
kerchiefs, which  years  and  years 
ago  were  the  prized  possessions  of 
their  owners,  were  introduced. 

"  Down  to  the  Sea  in  Ships  "  is  a 
whaling  story  essentially,  but  em- 
bodies a  theme  that  is  replete  with 
romance  and  heart  interest,  af- 
fords plenty  of  thrills,  and  is  said 
to  be  convincingly  realistic. 


{  * 


Westbound  99"  Nearly  Ready 

Emory  Johnson  Special  for  F.  B.  O. 
Will  Be  Ready  for  Release  in  Spring 


EMORY  JOHNSON,  producer 
of  "In  the  Name  of  the  Law" 
and  "  The  Third  Alarm,"  is  com- 
pleting this  week  his  third  produc- 
tion for  the  Film  Booking  Offices 
of  America,  a  railroad  drama 
titled  "Westbound  99."  This  pro- 
duction will  be  a  big  special  F.  B. 
O.  release  in  the  Spring. 

Following  up  his  successes  in  his 
first  two  pictures,  Mr.  Johnson  has 
retained  Ralph  Lewis  in  the  star- 
ring role.  Mr.  Lewis.according  to  re- 
ports from  G.  B.  O.  exchanges,  has 
won  a  large  following  in  his  recent 
F.  B.  O.  picture  and  many  requests 
have  been  received  from  exhibitors 
that  he  be  kept  in  stellar  roles  in 
forthcoming  Johnson  productions. 

In  the  supporting  cast  with  Mr. 
Lewis  in  "  Westbound  99,"  are 
Johnny  Harron  and  Ella  Hall,  who 
supply  the  romantic  appeal.  Miss 
Hall  appeared  in  "  In  the  Name  of 
the  Law  "  and  "  The  Third  Alarm." 
Harron,  a  brother  of  the  late  Bobby 
Harron,  is  a  newcomer  to  the  F. 
B.  O.  fold,  and  in  this  picture  will 
play  the  most  important  role  of  his 
career.  Claire  McDowell,  Taylor 
Graves,  Wedgewood  Nowell,  Rich- 
ard Morris,  David  Kirby  and  Jane 
Morgan  complete  the  cast  of  prin- 
cipals. The  story  and  scenario  are 
by  Emilie  Johnson,  author  of  both 
previous  Johnson  F.  B.  O.  releases. 
Ross  Fisher  is  behind  the  camera. 

According  to  information  re- 
ceived from  the  F.  B.  O.  studio, 
"  Westbound  99 "  will  combine 
heart  interest  appeal  with  vigorous 
physical  action.  Among  the  big 
thrills  of  the  picture  is  a  railroad 
climax  which  it  is  claimed  will  rival 
in  realism  anything  heretofore 
shown  on  the  screen. 
In  "  Westbound  99  "  Mr.  Johnson 


will  offer  a  production  which  will 
be  of  unusual  interest  to  the  hun- 
dreds of  thousands  of  men  and 
women  connected  with  railroading 
in  this  country.  The  production 
will  be  an  accurate  picturization  of 
the  routine  and  the  adventures  of 
a  railroadman's  life,  and  in  this  re- 
spect will  be  unique  in  the  annals 
of  screen  entertainment 


Fire  Chief  Singsjfor 
"Third  Alarm" 

To  prove  the  extent  of  the  co- 
operation extended  by  fire  depart- 
ments throughout  the  country  on 
"  The  Third  Alarm,"  Film  Book- 
ing Offices  of  America,  cites  an  in- 
stance in  Durham,  N.  C,  where 
Fire  Chief  Frank  W.  Bennett  ren- 
dered "  The  Third  Alarm  "  theme 
scng,  "A  Fire  Laddy,"  from  the 
stage  as  a  part  of  the  picture's  pro- 
logue. 

William  Conn,  F.  B.  O.  Charlotte 
branch  manager,  claims  that  this  is 
the  first  time  that  such  an  unusual 
added  attraction  has  been  shown 
with  "The  Third  Alarm."  Need- 
less to  say  the  appearance  of  the 
chief  on  the  stage  helped  fill  the 
house  to  capacity  during  the  two 
days  of  the  showing. 

Hirliman  Establishes 
N.  Y.  Offices 

In  order  to  be  nearer  the  film 
center,  Charles  J.  Hirliman,  presi- 
dent of  the  Hirlagraph  Motion  Pic- 
ture Corporation,  has  opened  exec- 
utive offices  in  New  York.  Mr. 
Hirliman's  developing  and  printing 
laboratory  is  located  in  Fort  Lee, 
N.  J.  I 


Corinne  Griffith,  engaged  by  Goldwyn  to 
[play  the  leading  role  in  Elinor  Glyn's 
»  "Six  Days." 

Big  Wichita  House 
Books' 'Fighting  Blood" 

"  Fighting  Blood,"  the  new  series 
of  two  reel  pictures  now  being 
offered  by  Film  Booking  Offices  of 
America,  will  be  shown  in  one  of 
the  finest  theatres  in  the  Middle 
West,  according  to  an  announce- 
ment recently  received  from  the 
F.  B.  O.  Kansas  City  exchange- 
These  H.  C.  Witwer-Collier's  Week- 
ly stories  have  been  booked  by 
Stanley  Chambers,  of  Miller's  thea- 
tre, Wichita,  Kansas.  The  Miller 
theatre  is  considered  among  the 
most  representative  houses  of  its 
territory. 

In  booking  "  Fighting  Blood " 
Mr.  Stanley  personally  gave  his 
endorsement  to  the  pictures  as  equal 
in  every  respects  to  his  demands 
for  high  class  short  features.  The 
entire  series  of  twelve  pictures  will 
be  shown  at  regular  intervals. 


Is 


"Mind  Over  Motor" 
Completed 

Principal  Pictures  Corporation 
has  announced  the  completion  of 
"Mind  Over  Motor"  based  on  a 
story  written  by  Mary  Roberts 
Rinehart 

"  Mind  Over  Motor "  is  said  to 
be  a  luxurious  production  starring 
Trixie  Friganza,  for  many  years 
one  of  the  leading  stars  of  the 
vaudeville  and  musical  comedy 
branches  of  show  business. 


Vernon  Steele 

IS  ONE  OF  THE  MANY 
STARS  IN 

TEMPTATION 


954 


Motion  Picture  News 


J  armings  in  "Othello" 
on  B'way  Feb.  25th 

BEN  BLUME  NTHAL 
"  will  present  "  Othello  " 
with  Emil  Jannings  in 
the  title  role  at  the  Criterion 
Theatre,  New  York,  begin- 
ning February  25th.  This  con- 
tinental production,  the 
United  States,  Canadian,  New 
Zealand,  and  Australian 
rights  to  which  are  held  by 
Ben  Blumenthal  of  Export 
and  Import  Film  Co.  in  con- 
junction with  David  P.  How- 
ells,  is  declared  in  the  advance 
reports  to  be  "  a  masterpiece 
of  cinematographic  art."  Jan- 
nings' portrayal  of  Othello,  it 
is  claimed,  will  be  classed 
with  the  very  greatest  of 
Shakespearian  performances." 

The  part  of  Iago  is  acted 
by  Werner  Kraus,  who  played 
the  title  role  in  "  Dr.  Cali- 
gari."  Ica  Lenkeffy,  hitherto 
unknown  in  this  country, 
plays  the  part  of  Desdemona. 
Dimitri  Buchowetzki,  the  fa- 
mous Russian  director  pro- 
duced "  Othello "  for  Mr. 
Blumenthal  and  David  P. 
Howells. 


Anti-Drug  Movement  Is 
Winning  Big  Support 

National  figures,  municipal  offi- 
cials and  others  who  are  fighting 
the  drug  traffic  are  rallying  to  the 
support  of  Mrs.  Wallace  Reid  in 
the  production  of  her  picture  show- 
ing the  menace  of  the  drug  evil. 
Educators,  congressmen,  police  offi- 
cials and  representative  citizens  in 
all  walks  of  life  are  sending  mes- 
sages to  Mrs.  Reid  expressing  their 
sympathy  and  commending  her  in 
her  effort  to  eradicate  the  cancer 
gnawing  at  the  heart  of  the  Amer- 
ican people  and  her  unselfish  pro- 
posal to  found  a  free  institution  for 
the  cure  of  addicts. 

In  Los  Angeles,  on  Lincoln's 
birthday,  the  first  gun  was  fired  in 
a  national  crusade  against  the  drug 
traffic  by  the  organization  of  the 
Los  Angeles  Anti-Narcotic  League. 
This  is  to  be  the  first  of  many  such 
bodies  which  will  be  formed 
throughout  the  country. 

The  Los  Angeles  committee  in- 
cludes such  well-known  people  as 
Dr.  R.  B.  Von  Klcinschmidt,  presi- 
dent of  the  University  of  Southern 
California,  who  is  temporary  presi- 
dent .if  the  league,  and  George  E. 
Cryer,  mayor  of  Los  Angeles. 


Equity  Decides  on  Future  Policy 

New  Plan  Inaugurated  After  Survey 
Corps  of  Field  Representatives 


by 


FOR  the  past  three  months 
Equity  Pictures  Corporation 
has  had  a  corps  of  twelve  special 
representatives  out  in  the  field  of 
distribution  and  exhibition  for  the 
express  purpose  of  getting  first- 
hand information  on  the  needs  of 
the  market.  This  policy  was  in- 
augurated by  Equity  Pictures  for 
the  express  purpose  of  determin- 
ing whether  the  independent  mar- 
ket could  absorb  many  or  few  pic- 
tures and  just  what  kind  of  pic- 
tures were  best  suited  for  the  In- 
dependent distributor  and  exhibitor. 

This  entire  campaign  came  to  a 
successful  conclusion  this  week 
when  a  meeting  was  held  at  the 
Equity  office  and  all  twelve  repre- 
sentatives were  present  with  first- 
hand information  on  the  various 
key  centers  and  territories  through- 
out the  United  States.  After  a 
careful  study  of  conditions  and  a 
debate  on  the  results  of  the  inves- 


tigation the  following  matters  were 
agreed  upon  and  the  following  pol- 
icy determined  for  future  Equity 
operations : 

Exhibitors  in  every  part  of  the 
country  are  only  too  glad  to  sign 
for  independent  product,  if  it  is 
good  product. 

The  advisability  of  making  a  few 
pictures  that  are  worth-while  and 
the  concentration  on  these  few  pro- 
ductions for  maximum  results'. 

The  firm  decision  to  make  only 
six  pictures  per  year  and  to  make 
these  six  pictures  guaranteed  suc- 
cesses for  distributors  and  exhibit- 
ors. 

"Has  the  World  Gone  Mad" 
will  be  Equity  release  No.  2  for 
the  current  year  and  will  be  fol- 
lowed by  four  more  productions  of 
the  same  class  and  caliber,  in  strict 
accordance  with  the  plans  already 
decided  upon. 


Warners  Plan  Advertising  Drive 

National  Campaign  Being  Arranged 
  for  Series  of  Eighteen  Classics 


THE  biggest  national  advertising 
drive  in  the  history  of  the  War- 
ner Brothers  organization  is  being 
planned  and  will  be  launched  for 
the  coming  series  of  eighteen  War- 
ner classics  of  the  screen,  following 
the  completion  of  the  Sinclair  Lewis 
novel,  "  Main  Street,"  according  to 
Harry  M.  Warner. 

An  approximate  expenditure  of 
$5,000,000  will  be  involved  in  the 
production  and  exploitation  of  the 
eighteen  classics.  A  substantial  por- 
tion of  this  amount  will  be  spent  in 
trade  paper  advertising,  in  a  na- 
tional billboard  campaign,  and  in 
the  leading  fiction  and  motion  pic- 
ture magazines. 

"  In  planning  our  national  adver- 
tising campaign,"  said  Mr.  Warner, 
"  we  have  taken  into  consideration 
the  vital  and  unusual  phases  of  the 
campaign.  The  trade  in  general 
and  the  public  knows  of  the  trans- 
continental tour  being  made  by  our 
float  which  is  advertising  the  seven 
classics  being  released  this  season. 

"  We  have  planned  something  un- 
usual and  something  with  as  wide 


and  far  reaching  a  scope  as  the  float 
for  the  coming  series  of  eighteen 
productions.  And  while  I  do  not 
care  to  reveal  my  plan  at  this  time, 
exhibitors  can  rest  assured  that  our 
policy  of  co-operation  will  be 
doubly  effective  and  productive  of 
greater  and  bigger  box-office  re- 
sults with  our  attractions." 

The  screen  players  already  on  the 
Warner  roster  include  Marie  Pre- 
vost,  the  featured  player  in  "  The 
Beautiful  and  Damned,"  Monte 
Blue,  who  plays  a  leading  part  in 
"  Brass,"  and  is  at  present  playing 
the  leading  male  role  in  "  Main 
Street,"  and  Harry  Myers,  who 
has  appeared  with  Miss  Prevost  and 
Blue  in  the  first  two  features. 

Wesley  "  Freckles  "  Barry  will  be 
featured  in  several  productions  to 
be  directed  by  William  Beaudine, 
who  directed  the  two  current  attrac- 
tions starring  the  youngster.  Two 
of  the  coming  features  are  "  Little 
Johnny  Jones,"  and  "  George  Wash- 
ington, Jr.,"  both  George  M.  Cohan 
stage  successes. 


Cosmopolitan  Romance  Colorful 

Parisian  Scenes  Create  Excitement  as 
"  Enemies  of  Women"  is  Picturized 


IN  filming  "Enemies  of  Women," 
considered  by  many  to  be  Vicen- 
te Blasco  Ibanez's  greatest  romance, 
Cosmopolitan  Productions  probably 
occasioned  more  excitement  in  cer- 
tain sections  of  Paris  than  the  cap- 
ital of  France  has  witnessed  since 
that  memorable  day  in  August, 
1914,  when  the  declaration  of  war 
was  made.  Although  not  the  most 
predominant  factor,  the  war  itself  is 
woven  through  the  story,  and  many 
of  the  scenes  in  the  picture  reveal 
the   patriotic   fervor   of   the  gay 


boulevardiers  as  they  swarmed  to 
the  protection  of  La  Belle  France. 

Paris,  Nice  and  Monte  Carlo,  all 
being  locations  for  "  Enemies  of 
Women,"  the  Cosmopolitan  Cor- 
poration, desirous  of  overlooking 
r.o  opportunity  to  give  to  the  photo- 
play the  last  touch  of  atmosphere, 
sent  the  entire  company  making  the 
picture  to  Europe  for  six  weeks.  Of 
these  six  weeks  two  were  spent  in 
Paris,  during  which  time  many  Par- 
isians re-lived  the  days  when  the 
war  cloud  settled  over  Europe. 


Associated  Photo- Plays 
Is  Reorganized 

AN  N  O  U  N  C  EMENT  is 
made  by  Samuel  H. 
London,  General  Man- 
ager of  Associated  Photo- 
Plays,  Inc.,  of  the  reorganiza- 
tion of  that  company,  and  re- 
establishment  of  their  fran- 
chise plan  of  distribution. 

The  Associated  Photo- 
Plays  will  re-enter  the  inde- 
pendent market  with  a  series 
of  five  productions  starring 
Milton  Sills,  directed  by  John 
Gorman,  and  produced  by 
John  Gorman  Productions. 
The  first  production,  "Why 
Women  Re-Marry"  has  just 
been  completed.  It  is  a 
splendid  human  drama  of 
every  day  life  from  the  story 
by  Van  A.  James. 

Milton  Sills  has  been  sur- 
rounded  with  a  star  cast 
headed  by  Ethel  Grey  Terry, 
and  including  such  well 
known  screen  players  as 
Carol  Holloway,  Wilfred  Lu- 
cas, Clarissa  Selwynne  and 
William  Lowery. 

A  New  York  Office  of  the 
Associated  Photo-Plays,  Inc., 
has  just  been  opened. 


C.B.C.  Adds  New  Stars 
to  "Temptation" 

Three  more  big  names  were 
added  to  the  line  for  C.  B.  C.  Film 
Sales  Corporation's  "  Temptation  " 
with  the  signing  of  Eva  Novak, 
June  Elvidge  and  Vernon  Steele 
for  important  roles  in  this  produc- 
tion. 

Bryant  Washburn  is  also  in  this 
production  and  the  addition  of  the 
three  new  stars  is  looked  upon  by 
the  producers  and  the  territorial 
holders  of  the  series  as  important. 

Eva  Novak's  most  recent  achieve- 
ments were  with  Paramount  in  the 
leading  feminine  role  with  Tack 
Holt  in  "  The  Making  of  a  Man  " 
and  in  "The  Man  Who  Saw  To- 
morrow" with  Thomas  Meighan. 

June  Elvidge  played  in  the 
Meighan  picture.  "The  Man  Who 
Saw  Tomorrow,"  and  with  Gloria 
Swanson  in  "  The  Impossible  Mrs. 
Bellew." 

Vernon  Steele  played  most  re- 
cently in  "The  Hands  of  Nara," 
"For  the  Defense,"  "When  the 
Devil  Drives,"  "  The  Girl  Who  Ran 
Wild,"  "The  Danger  Point"  and 
"  Thelma." 


First  F.X.B.  Production 
Due  in  March 

The  first  production  of  the  F.  X. 
B.  Pictures.  Inc.,  in  which  Whitman 
Bennett  is  presenting  Francis  X. 
Bushman,  co-starring  with  Beverly 
Bayne,  is  well  under  way.  Work  is 
being  carried  on  in  order  that  this 
elaborate  vehicle  will  be  ready  for 
distribution  by  the  middle  of  March. 

The  story  is  adapted  from  a, 
famous  English  novel,  "Lady  Var- 
ley,"  by  Derick  Vane.  The  conti- 
nuity is  by  Dorothy  Farnum,  sce- 
nario writer  for  Mr.  Bennett's 
Lionel  Barrymore  and  Betty  Blythe 
productions,  and  "Tess  of  the 
d'Ubervilles "  for  Marshall  Neilan. 
Laurence  Windom  is  the  director 
and  Edward  F.  Paul  the  camera- 


3RD  OF  THE 
6  BOX  OFFICE 
WINNERS. 


February  24,  1923 


955 


"One  Exciting  Night" 
Liked  in  Detroit 

"  If  '  One  Exciting  Night '  doesn't 
run  three  weeks  at  the  Strand  we'll 
stop  reviewing  pictures  and  go  to 
work,"  said  J.  L.  K.,  critic  for  the 
Detroit  Evening  Times  in  his  re- 
view of  D.  W.  Griffith's  mystery 
picture,  a  United  Artists  release, 
when  it  opened  at  the  Broadway 
Strand  theatre,  Detroit,  and  started 
an  indefinite  run  to  a  packed  house. 
"  Griffith  has  put  another  halo 
around  the  genius  that  '  shot '  '  The 
Birth  of  a  Nation.'  Movie  fans 
have  seen  Griffith  in  romance, 
Griffith  in  spectacle,  Griffith  in 
pathos  and  Griffith  in  war,  but  never 
Griffith  in  mystery  melodrama. 
Try  it  just  once.  You'll  like  him  in 
melodrama,  too !" 

"  D.  W.  Griffith's  '  One  Exciting 
Night '  is  that  and  a  lot  more,"  said 
the  critic  for  the  Detroit  News. 
"  It  is  decidedly  novel  entertain- 
ment and  will  doubtless  prove  one 
of  the  most  talked  of  pictures  of 
the  current  season.  Although  there 
are  only  two  film  veterans  in  the 
cast,  the  picture  is  unusual  if  only 
for  its  excellent  acting." 


Popular  Novels  on  Goldwyn  List 


MacLean  Progressing 
on  "Going  Up" 

Douglas  MacLean  has  been  at 
work  for  three  weeks  now  on  the 
production  of  "  Going  Up,"  his  first 
feature  for  Associated  Exhibitors, 
and  has  progressed  sufficiently  to 
give  a  pretty  clear  idea  of  what  may- 
be expected  in  the  finished  film. 
Persons  who  have  been  privileged 
to  witness  the  shooting  of  some  of 
the  scenes  declare  that  Going  Up  " 
is  easily  the  biggest  thing  the  popu- 
lar comedian  has  ever  attempted. 
Mr.  MacLean  himself  predicts  it  will 
be  even  more  entertaining  than 
"  The  Hottentot,"  the  Thomas  H. 
Ince  production  in  which  he  is 
featured. 

Raymond  Griffith,  who  wrote  the 
scenario  for  "  Going  Up,"  is  said  to 
have  followed  closely  the  story  of 
the  original  musical  comedy,  which 
was  by  Otto  Harbach,  with  music  by 
Louis  A.  Hirsch.  The  musical 
comedy,  which  was  adapted  from 
"  The  Aviator,"  by  James  Mont- 
gomery, was  one  of  the  biggest 
Broadway  stage  successes  during 
the  winter  1917-1918,  and  contained 
a  wealth  of  material  easily  capable 
of  use  on  the  screen. 


Metro  Cast  is  Selected 
for  "Desire" 

The  cast  for  "  Desire,"  Louis 
Burston's  new  picture  which  will  be 
filmed  at  the  Metro  studios,  includes 
many  well-known  and  capable  play- 
ers. For  the  interpretations  in  this 
story  by  John  V.  Clymer  and  Henry 
R.  Symonds,  Mr.  Burston  has  se- 
lected Marguerite  De  La  Motte, 
John  Bowers,  Estelle  Taylor,  David 
Butler,  Walter  Long,  Lucille  Hut- 
ton,  Edward  Connelly,  Noah  Beery, 
Ralph  Lewis,  Russell  Simpson, 
Hank  Mann  and  Chester  Conklin. 

Each  of  these  players  has  hitherto 
been  featured  prominently  in  big 
screen  productions,  and  their  being 
assembled  in  the  cast  of  one  play 
is  an  indication  of  the  high  stand- 
ard being  set  by  Mr.  Burston  for 
this  production. 

"Desire"  is  being  directed  by 
Rowland  V.  Lee,  and  photographed 
by  George  Barnes.  J.  J.  Hughes  is 
art  direct6r. 


"  The  Christian"  H 
"  The  Spoilers"  Is 

THE  motion  picture  industry  is 
again  turning  to  the  world's 
great  novels  for  material  for  its 
pictures.  Goldwyn  has  just  com- 
pleted, or  is  now  making,  photoplays 
based  upon  six  novels  which  have 
been  translated  into  the  language  of 
nearly  every  important  country  on 
the  globe.  And  Goldwyn  has  more 
announcements  along  this  line  to 
come. 

The  first  novel  to  be  filmed  in  the 
present  list  of  productions  was  Sir 
Hall  Caine's  "  Christian,"  which 
Maurice  Tourneur  directed,  and 
which  has  just  been  released.  This 
film  has  had  a  number  of  pre- 
release showing  and  has  aroused  en- 
thusiasm wherever  shown.  Many 
prominent  reviewers  and  film  peo- 
ple have  called  it  one  of  the  few 
greatest  photoplays  which  have  ever 
been  made.  In  the  cast  are  Richard 
Dix,  Mae  Busch,  Phyllis  Haver, 
Gareth  Hughes,  Claude  Gillingwater 
and  a  score  more. 

Then  came  Marshall  Neilan's  first 
production  in  association  with 
Goldwyn,  "  The  Strangers'  Ban- 
quet," from  Donn  Byrne's  novel. 
This  picture  is  said  to  be  making 
new  Neilan  "  fans  "  wherever  films 
are  screened  and  is  undoubtedly 
one  of  his  biggest  successes.  Claire 
Windsor,  Rockecliffe  Fellowes, 
Hobart  Bosworth,  Eleanor  Board- 
man,  Nigel  Barrlc.  Claude  Gilling- 
water and  about  thirty  more  promi- 
nent screen  actors  appear  in  it. 


eads  List  to  Which 
Latest  Addition 

Hugo  Ballin  and  his  wife,  Mabel 
Ballin,  have  just  completed  a  special 
feature  based  upon  Thackeray's 
"  Vanity  Fair,"  which  Goldwyn  is 
distributing  Mabel  Bailim  is  starred 
in  the  role  of  Becky  Sharp.  Hobart 
Bosworth  is  the  Lord  Steyne;  Har- 
rison Ford  the  George  Osborne; 
Earle  Foxe  the  Captain  William 
Dobbin,  and  George  Walsh  the 
Joseph  Sedley. 

Marshall  Neilan  is  going  to  pic- 
turize  another  famous  novel  for 
Goldwyn,  Thomas  Hardy's  "  Tess 
of  the  D'Urbervilles."  The  only 
member  of  the  cast  yet  engaged  is 
Blanche  Sweet  who  will  play  the 
leading  role  of  Tess. 

By  an  arrangement  just  entered 
into  with  Jesse  D.  Hampton  who 
is  making  a  new  screen  version  of 
Rex  Beach's  Alaskan  gold  strike 
novel,  "  The  Spoilers,"  the  produc- 
tion will  be  made  at  the  Goldwyn 
studios  and  will  be  distributed  by 
that  firm.  Lambert  Hillyer  will 
direct  the  picture.  Four  stars  have 
been  engaged  thus  far  for  its  lead- 
ing roles,  Milton  Sills,  Anna  Q. 
Nilsson,  Bryant  Washburn  and 
Wallace  MacDonald. 

And  then  there  is  Gen.  Lew  Wal- 
lace's "  Ben  Hur  "  the  screen  rights 
to  which  Goldwyn  purchased  from 
A.  L.  Erlanger,  who  made  the  stage 
production,  for  close  to  a  million 
dollars.  The  continuity  has  been 
prepared  by  June  Mathis. 


Driven"  Acclaimed  by  Critics 

Reviewers  on  N.  Y.  Dailies  Praise 
Brabin  Production  at  Criterion  Showing 


CHARLES  J.  B RABIN'S  Uni- 
versal Jewel  production 
"  Driven  "  had  its  premiere  public 
showing  last  Sunday  in  the  Cri- 
terion theatre,  New  York,  and 
definitely  established  itself  with  the- 
atregoers. 

It  received  an  unusually  hearty 
reception  at  the  hands  of  newspaper 
reviewers  in  New  York. 

In  the  N.  Y.  Times  the  feature 
was  reviewed  in  part,  as  follows : 

"  '  Driven,'  the  motion  picture  of 
Southern  mountaineer  life,  which 
opened  an  engagement  at  the  Cri- 
terion theatre  yesterday  afternoon, 
is  one  of  the  most  genuine  films 
ever  shown  on  Broadway.  Except 
for  its  ending,  which  is  in  part  a 
concession  to  the  popular  taste  for 
theatrical  hokum,  it  is  convincingly 
sincere.  And,  most  important  of  all, 
it  is  intensely  dramatic." 

Helen  Pollock,  of  the  N.  Y.  Morn- 
ing Telegraph,  said : 

Without  attempting  to  compro- 
mise with  his  audience,  Brabin  has 
presented  the  drab  life  of  a  group 
of  mountaineers  and  has  succeeded 
in  enlisting  sympathy  through  sheer 
realism,  devoid  of  cheap  senti- 
mentality." 

The  N.  Y.  Evening  Telegram  had 
this  to  say: 

" '  Driven,'  a  screen  version  of 
'  The  Flower  of  the  Flock,'  which 
was  unreeled  at  the  Criterion  thea- 
tre last  night,  is  among  the  best 
cinemas  produced  here  in  a  long 


time.  Not  only  is  the  story  plausi- 
ble and  well  told,  but  every'  charac- 
ter in  it  fits  like  a  glove.  There  arc 
many  thrilling  moments  during  the 
unfolding  of  the  story-" 

P.  W.  Gallico,  in  the  N.  Y. 
Daily  News,  wrote : 

" '  Driven,'  to  us,  stands  out  as 
one  of  the  best  photoplays  we  have 
ever  seen  from  an  American  pro- 
ducer. This  is  a  tall  statement,  but 
we  stick  to  it.  It  is  power  fulls 
dramatic,  brilliantly  acted  and  di- 
rected, and  makes  no  concessions." 

Harriette  Underhill,  in  the  N.  Y. 
Tribune,  characterized  the  film 
feature  as  "  fascinating  and  real," 
and  a  picture  which  Brabin  had 
done  "  perfectly." 

"  It  is  well  worth  seeing,"  she 
concluded. 

"  Driven "  was  made  by  Brabin 
in  the  Southern  mountains,  where 
he  took  his  small  cast  of  players. 
The  cast  includes  Elinor  Fair, 
Charles  E.  Mack,  (by  courtesv  of 
D.  W.  Griffith),  Emily  Fitzroy,  Burr 
Mcintosh,  George  Bancroft  and 
several  others. 


"Drug  Traffic"  Due  for 
for  Early  Release 

THE  systematic  campaign 
being  waged  nationally 
to  suppress  the  use  of 
narcotics  seems  to  have  made 
the  Harvey  Gates'  release, 
"  The  Drug  Traffic  "  a  timely 
picture,  judging  by  the  deals 
closed  this  week  for  distribu- 
tion. Prints  of  the  picture 
were  completed  last  week  and 
it  will  be  ready  for  bookings 
for  the  first  week  in  March. 
The  following -exchanges  this 
week  closed  deals  for  distri- 
bution of  the  feature: 

Renowned  Pictures  Ex- 
change for  New  York  City, 
northern  New  Jersey  and 
New  York  State. 

Gene  Marcus  of  Twentieth 
Century  Film  Exchange  of 
Philadelphia  for  eastern  Penn- 
sylvania and  southern  New 
Jersey. 

Standard  Film  Exchange  of 
Pittsburgh,  Detroit,  Cleve- 
land and  Cincinnati  for  West- 
ern Pennsylvania,  West  Vir- 
ginia, Kentucky,  Ohio  and 
Michigan. 

Midwest  Film  Exchange  of 
Milwaukee  for  Wisconsin. 

Si  Griever  of  Griever  Pro- 
ductions, Inc.,  of  Chicago  for 
Illinois. 

Ben  Friedman  of  Friedman 
Film  Exchange  of  Minneap- 
olis for  Minnesota,  North  and 
South  Dakotas. 

All-Star  Features  Exchange 
for  Washington,  Idaho,  Mon- 
tana and  Oregon. 

De  Luxe  Film  Exchange  of 
Washington  for  District  of 
Columbia,  Maryland  and  Vir- 
ginia. 


Book  Trade  Publication 
Urges  Tieups 

The  current  issue  of  Publishers' 
Weekly,  a  leading  publication  of 
the  book  trade,  carries  a  double- 
page  advertisement  of  Jos'eph  Her- 
gesheimer's  novel,  "  Java  Head," 
and  the  George  Melford  Para- 
mount production  ot  the  same  title. 
The  publisher  of  the  book,  A.  A. 
Knopf,  is  co-operatinsr  with  Para- 
mount in  the  advertising,  and  the 
copy  is  embellished  With  stills  from 
the  picture,  a  reproduction  of  the 
special  jacket  used  for  the  photo- 
play edition  and  a  photograph  of 
the  crowd  outside  the  New  York 
Rivoli  theatre  taken  while  the  pic- 
ture was  being  shown  there. 


Laurie  Books  Feature  in 
Two  Houses 

Jake  Laurie  has  booked  the  As- 
sociated Exhibitors  feature,  "Break- 
ing Home  Ties,"  for  simultaneous 
runs  of  a  week  each  in  his  Modern 
and  Beacon  theatres,  Boston. 


956 


Motion  Picture  News 


Miami  Swelldom  Seen 
in  "The  Net" 

A  number  of  the  exteriors  for 
*  The  Net,"  the  Fox  special  produc- 
tion directed  by  J.  Gordon  Edwards, 
to  be  released  Feb.  25,  were  made  in 
Miami,  Florida.  The  principal 
scene  of  the  Maravene  Thompson 
story  taken  in  Miami  was  the  wed- 
ding of  the  heroine.  It  was  staged 
on  the  law  of  the  Royal  Palm 
Hotel,  with  a  remarkable  assembly 
of  wedding  guests. 

A  notice  was  posted  in  the  lobby 
of  the  hotel,  the  day  before,  invit- 
ing any  of  the  guests  who  might 
care  to  act  as  friends  and  acquaint- 
ances of  the  bride  to  be  on  hand  at 
a  certain  hour.  Fifty  regular  ex- 
tras had  been  engaged,  and  director 
Edwards  was  hopeful  that  a  dozen 
or  so  of  the  guests  of  the  exclusive 
Royal  Palm  might  think  it  a  lark  to 
take  part  in  the  making  of  a  moving 
picture.  To  his  surprise,  over  four 
londred  of  the  patrons  of  the  hotel, 
properly  attired,  were  on  hand  and 
entered  into  the  spirit  of  the  scene 
with  an  enthusiastic  interest  that 
delighted  the  director. 


!!T0M  MILLS!! 

9 

• 

Sure  You  Remember 
Him.  The  Director 
That  Put  the  First 
Thirty  O'Henrys  on 
the  Motion  Picture 
Map. 

There  Wasn't  a  Fliv- 
ver in  the  Bunch. 
They    All  Made 
Money  for  You  That 
Played  'Em. 

So  Did— 
"  The  Unknown  Quan- 
tity,"    "  Thin  Ice," 
"  The    Invisible  Di- 
vorce." 

Mills  Is  Now  Throw- 
ing That  Personality 
of  His  Into  a  Series  of 
Two  Reelers  That'll 
Sure  Make  You  Sit 
Up  and  Take  Notice 
When  They  Hit  the 
Screen. 

CHOICE  PRODUCTIONS,  Inc. 

W44  SUNSET  BOULEVARD, 
LOS  ANGELES 


Guy  Bates  Post  Signed  by  Lesser 

Star's  First  Vehicle  for  Principal 
Pictures  to  be  Story  by  Curwood 


GUY  BATES  POST,  one  of  the 
best  known  stage  and  screen 
stars,  has  signed  a  contract  with 
Sol  Lesser  of  Principal  Pictures 
Corporation. 

The  consummation  of  the  Post- 
Lesser  deal  was  brought  about 
through  the  efforts  of  Robert  T. 
Thornby  and  E.  de  B.  Newman, 
executives  of  the  Courtland  Pic- 
tures Corporation.  These  film  men 
will  participate  in  the  production 
of  the  initial  offerings  starring  Mr. 
Post,  and  all  distribution  will  sail 
through  the  channels  of  Principal 
Pictures  Corporation. 

It  is  understood  that  Mr.  Post's 
recent  contract  with  Richard  Wal- 
ton Tully  during  the  filming  of 
"  The  Masquerader  "  and  "  Omar, 


the  Tentmaker"  was  in  the  neigh- 
borhood of  $50,000  a  picture,  with 
a  fifty-fifty  sharing  arrangement  on 
the  profits  of  each  production. 
The  financial  end  of  the  Principal 
Pictures  contract  that  Mr.  Post  to- 
day signed  with  Lesser  is  said  to 
equal  this  amount. 

Work  will  commence  on  the  ini- 
tial picture  in  the  immediate  future 
with  Roberty  Thornby  directing. 

One  of  the  outstanding  features 
in  this  contract  is  the  fact  that  Mr. 
Post  will  lay  aside  his  costume  roles 
and  will  be  seen  in  stories  of  the 
great  American  outdoors.  The  first 
production  is  to  be  a  James  Oliver 
Curwood  story  which  the  author  is 
writing  especially  for  Mr.  Post. 
The  title  is  "The  Man  From  Ten 
Strike." 


Kane  Enthuses  Over  Production 

Says  "Courtship  of  Miles  Standish"  Is 
Charles  Ray's  Greatest  Achievement 

M'TpHE  greatest  achievement  of  time  to  a  painstaking  study  of  the 
1  Charles  Ray's  film  career "  history  and  traditions  of  the  May- 
was  a  phrase  used  this  week  by  flower  adventure.  The  investigation 
Arthur  S.  Kane,  president  of  the  disclosed  that  the  Pilgrim  Fathers 
Arthur  S.  Kane  Pictures  Corpora-  overcame  even  more  and  greater 
tion,  in  discussing  "  The  Courtship  difficulties  than  are  recorded  in  most 
of  Miles  Standish,"  on  the  produc-  of  the  text  books.  Some  of  these 
tion  of  which  Mr.  Ray  is  now  en-  will  be  revealed  in  the  picture,  and 
gaged.  already  historical,  genealogical  and 
Mr.  Ray  has  surrounded  himself  t£utho"ties,  realizing  the 
with  a  large  cast  of  name  parts.  An  value  °f,  the  fIm  contributing  to 
exact  replica  of  the  Mayflower  has  ^™li^tfeH^^:if r 
been  built  in  the  Ray  studios  and 


will,  of  course,  have  a  prominent 
place  in  the  photoplay.  The  boat 
was  christened  on  Forefathers'  Day, 


indorsement  to  Mr.  Ray's  project. 

The  basis  of  the  story  is  Long- 
fellow's epic  poem,  with  the  love 
story — the  first  in  American  history 


in  December  last,  when  more  than   Z?.f  feA!de?-^lPri!filla,.MuI- 
a  hundred  members  of  the  Cali- 
fornia Society  of  Mayflower  De- 
scendants held  their  annual  meet- 
ing on  its  deck. 


lens  knitting  together  the  larger 
fabric  of  the  play.    Mr.  Ray  por- 
trays the  immortal  lover  who  spoke 
for  his  friend  Miles  Standish,  only 
to  win  his  own  life  partner.  Mr. 
For  many  months  the  research    Kane  made  it  clear  that  the  picture 
department  of  Mr.  Ray's  organiza-   is  to  be  much  more  than  a  historical 
tion,  reinforced  by  a  number  of    film  or  even  a  great  spectacular 
special  experts,  devoted  the  entire  production. 


Paramount  Company  Back  in  U.S. 

Return  From  Panama  Where  Exteriors 
For  "  Ne  er-Do-Well"  Were  Made 


AFTER  six  weeks  in  Panama, 
where  exterior  scenes  for  Rex 
Beach's  "The  Ne'er-Do- Well," 
were  filmed,  Thomas  Meighan  and 
a  company  of  players  under  the  di- 
rection of  Alfred  E.  Green  arrived 
in  New  York  this  week  on  board 
the  S.S.  Toloa.  The  company  will 
begin  work  immediately  at  the 
Paramount  Long  Island  studio  on 
the  interior  scenes  for  the  picture. 

Scenes  were  made  in  Panama 
City,  Colon,  in  the  Canal  Zone  and 
on  the  island  of  Toboga.  Among 
the  interesting  places  used  were  the 
ruins  of  Old  Panama,  which  was 
destroyed  in  1625  by  Morgan,  the 
pirate;  the  old  Cherokee  prison,  fa- 
mous in  early  Spanish  history  of 
the  country,  and  the  famous  Union 
Club.  Scenes  of  the  Prnama  Canal 
locks  were  filmed  both  from  the  air 


by  government  planes  and  from 
ships  passing  through  the  locks. 

On  the  return  trip  the  company 
spent  two  days  in  Costa  Rica,  visit- 
ing San  Jose,  a  mountain  resort, 
where  the  most  beautiful  Spanish 
women  in  the  world  are  said  to  re- 
side. While  in  Costa  Rica  a  base- 
ball team  composed  of  members  of 
the  Paramount  company  with  Al- 
fred Green  as  the  pitcher  played 
two  games  of  baseball  with  the  city 
team,  winning  one  and  losing  one. 

In  Panama  the  Paramount  com- 
pany was  so  well  liked  that  the 
president  of  the  Republic,  Senor 
Parraz,  entertained  the  members 
at  a  San  Cocho,  a  native  festi- 
val, and  at  the  Panama  race  course 
the  Thomas  Meighan  handicap  was 
run  and  a  Lila  Lee  cup  was  pre- 
sented to  the  winning  jockey. 


Principal  Closes  Deal 
in  Northwest 

Another  sales  deal  of  importance 
was  negotiated  this  week  by  Harry 
Rathner,  sales  representative  of 
Principal  Pictures  Corporation,  ac- 
cording to  a  telegram  Eastern  Man- 
ager Irving  Lesser  received  from 
him.  Mr.  Rathner  who  has  been 
on  the  road  several  weeks  has  closed 
several  important  deals.  This  week 
he  closed  a  transaction  with  Ben 
Friedman  of  Friedman  Film  Ex- 
change of  Minneapolis  whereby  Mr. 
Friedman  will  in  the  future  handle 
the  output  of  Principal  Pictures 
Corporation.  The  first  two  releases 
include  "The  World's  A  Stage," 
based  on  Elinor  Glyn's  story  and 
starring  Dorothy  Phillips,  whose . 
services  were  acquired  through  per- 
mission granted  by  Associated  First 
National ;  and  "  Environment  "  star- 
ring Milton  Sills  and  Alice  Lake. 
Friedman  also  purchased  "  Flesh 
and  Blood,"  an  all-star  special. 

This  is  the  third  big  deal  closed 
by  Principal  Pictures  Corporation 
in  as  many  weeks.  Two  weeks  ago 
Mr.  Rathner  closed  a  deal  with  the 
Enterprise  Distributing  Corporation 
which  will  handle  Principal  produc- 
tions in  the  South  and  Southeast. 
Last  week  Mr.  Lesser  negotiated  a 
deal  with  Harry  Charnas  whereby 
Mr.  Charnas'  exchanges  in  Pitts- 
burgh, Cleveland,  Cincinnati  and 
Detroit  will  handle  Principal  Pic- 
tures. 


Special  Press  Sheet  For 
Warner  Feature 

An  eight  page  press  sheet  con- 
taining a  large  number  of  helpful 
publicity  and  exploitation  aids  for 
exhibitors  has  been  published  by 
the  Warner  Brothers  advertising 
and  publicity  staff  in  connection 
with  the  latest  Warner  classic, 
"  Little  Church  Around  the  Cor- 
ner," which  has  been  adapted  by 
Olga  Printzlau  from  the  play  by 
Charles  Blaney  and  the  novel  by 
Marion  Russell. 

The  sheet  is  of  newspaper  size, 
and  each  page  is  filled  with  material 
suitable  for  publication.  Three  and 
one  half  pages  have  been  devoted  to 
stories  concerning  the  production. 
Feature  yarns  of  moderate  length, 
production  cuts,  suggestions  for  a 
mailing  campaign,  program  readers, 
advance  and  current  reviews,  and 
forceful  one,  two  and  three  column 
newspaper  advertisements  are  to  be 
found  throughout  the  broadside 
press  sheet. 


Gilbert  Again  Due  in 
Romantic  Role 

"Truxton  King,"  the  latest  John 
Gilbert  picture,  produced  by  Fox 
Film  Corporation,  scheduled  for 
February  18,  gives  the  public  an 
excellent  opportunity  to  contrast 
the  star's  performance  of  the  ro- 
mantic role  of  Edmund  Dantes  in 
"  Monte  Cristo  "  with  his  acting  of 
an  up-to-date  American  thrown 
into  the  intrigues  of  a  European 
principality  and  madly  in  love  with 
a  lady  of  the  court,  according  to  the 
Fox  office.  Through  this  romantic 
atmosphere  John  Gilbert's  striking 
personality  maintains  ^  the  same 
magnetism  and  charm  it  displayed 
in  the  Dumas  story,  it  is  claimed. 


February  24,1923 


"One  Exciting  Night" 
Baffles  Sleuths 

That  professional  sleuths,  even  to 
those  in  the  United  States  Secret 
Service,  are  not  more  clever  at  un- 
ravelling screen  mystery  than  the 
average  motion  picture  fan  was 
demonstrated  recently  when  the 
management  of  the  Broadway 
Strand  theatre,  Detroit,  gave  a  spe- 
cial review  of  D.  W.  Griffith's  "  One 
Exciting  Night,"  a  United  Artists 
release,  a  day  or  two  before  the 
opening  of  an  indefinite  run. 

It  was  strictly  a  professional  audi- 
ence at  the  review.  Men  from  the 
U.  S.  Secret  Service  were  present 
as  were  men  from  private  detective 
agencies.  Police  Commissioner 
Inches  of  Detroit,  could  not  attend 
but  his  department  was  well  repre- 
sented. Every  detective,  every  se- 
cret service  man,  and  every  agency 
operator,  sat  spellbound  all  through 
the  unreeling  01*  "  One  Exciting 
Night,"  and  not  one  of  them  had 
the  mystery  action  solved  before 
the  last  flicker  of  the  last  reel,  it  is 
said. 


Palmer  Photoplay  Enters  Field 


Paramount  Stars  Silk 
Show  Feature 

Leatrice  Joy  and  Nita  Naldi,  two 
popular  Paramount  picture  ac- 
tresses, were  featured  at  the  Inter- 
national Silk  Show  last  week  at  the 
Grand  Central  palace.  Miss  Joy 
appeared  Friday  night  in  the  Chi- 
nese costume  she  wore  in  "  Java 
Head,"  George  Melford's  Para- 
mount picture  which  is  being  shown 
on  Broadway  now.  With  the  Rus- 
sian Symphony  orchestra  playing  an 
oriental  tune,  Miss  Joy  was  carried 
on  a  Chinese  dais  down  the  grand 
stairway  to  the  magnificent  Corti- 
celli  silk  booth.  She  was  given  a 
great  ovation  by  the  throng  of 
visitors  of  the  Silk  Show. 

On  Tuesday  night  Miss  Naldi, 
wearing  a  rich  red  gown  of  bro- 
caded silk,  completely  took  the 
show  by  storm  when  she  walked 
down  the  grand  stairway  while  the 
orchestra  played  "The  Sheik." 


Russell  at  Work  on  New 
Production 

L.  Case  Russell  is  at  work  on  the 
next  Blazed  Trail  Productions 
feature  for  John  Lowell.  The  title 
of  this  special,  which  is  scheduled 
to  follow  Blazed  Trail's  present 
release,  "  Lost  in  a  Big  City,"  is 
not  announced,  but  it  is  understood 
that  the  working  title  is  "  Power." 
George  Irving,  who  directed  "  Lost 
in  a  Big  City,"  will  direct,  Joseph 
Settle  will  photograph,  and  it  is 
understood  that  Evangeline  Rus- 
sell, is  to  appear  opposite  Mr. 
Lowell  in  this  new  feature. 


Starts  Work  on 
First  of  Series 


"Out  Of  Night" 
of  Big  Features 


THE  entry  of  the  Palmer  Photo- 
play Corporation  into  the  pro- 
ducing field  brings  with  it  the  prom- 
ise to  the  public  for  better  stories, 
and  the  removal  of  the  barrier  be- 
tween gifted  outside  writers  and  the 
screen. 

Camera  work  has  begun  upon 
"  Out  of  the  Night,"  the  first  of  the 
series  of  big  photodramatic  fea- 
tures to  be  produced.  It  was  writ- 
ten by  Mrs.  Ethel  Styles  Middleton 
of  Pittsburgh,  who  trained  herself 
in  screen  technique  through  the 
Palmer  Educational  Deartment. 
Joseph  De  Grasse,  whose  recent 
successes  have  placed  him  in  the  top 
rank  of  directors,  has  been  en- 
trusted with  the  direction.  Lloyd 
Hughes,  who  played  opposite  Mary 
Pickf  ord  in  her  second  "  Tess  of 
the  Storm  Country,"  has  the  lead- 
ing role.  Lucille  Ricksen  plays  op- 
posite him ;  George  Hackathorne, 
Myrtle  Stedrnan,  Philo  McCullough, 
Claire  McDowell,  Frankie  Darrel 
and  Muriel  MacCormick  make  up 
the  supporting  cast. 

"  Our  avowed  policy  of  strict 
honesty  and  truth-telling  begins 
with  this  announcement,"  said 
President  Roy  L.  Manker.  "We 
say,  therefore,  that  we  do  not  guar- 
antee to  turn  out  a  '  world  beater ' 
in  our  first  production.  We  have  a 
splendid  story  that  is  the  selection 
from  a  great  process  of  elimination 


"Darkness  and  Day- 
light" Is  Completed 

Albert  W.  Plummer,  Director,  has 
completed  "Darkness  and  Daylight," 
his  first  production  for  Bancroft 
Pictures  Corporation.  The  story  was 
taken  from  an  old  popular  melo- 
drama which  played  throughout 
America  for  over  30  years.  Some 
of  the  finest  homes  in  New  England 
were  used  to  advantage  by  the  pro- 
ducer. The  cast  includes  a  number 
of  favorite  screen  players. 


which  brought  forth  from  so-called 
'  outside '  writers  nearly  a  hundred 
photoplays  so  good,  so  original,  and 
so  effective  from  the  motion  pic- 
ture standpoint,  that  the  final  choice 
was  a  matter  of  extreme  difficulty. 
Upon  the  foundation  of  this  mas- 
terful story  we  shall  build  a  pro- 
duction that  has  all  the  other  ad- 
vantages we  can  obtain  for  it  in  the 
entire  industry. 

"  Our  policy  is  nothing  short  of 
a  declaration  of  independence  that 
may  be  interpreted  as  predicting  the 
beginning  of  a  new  era  in  motion 
picture  making.  We  hope  to  prove 
that  the  talented,  trained  '  outside ' 
author  is  capable  of  supplying  a 
fresh,  virile,  inspiring  screen  litera- 
ture, a  literature  peculiar  to  the 
motion  picture.  Moreover,  we  are 
creating  the  precedent  of  paying 
these  hitherto  unrecognized  authors 
a  royalty  upon  the  profits  of  the 
pictures. 

"  If  our  success  with  '  Out  of  the 
Night'  does  not  measure  up  to  our 
own  high  expectations,  we  shall  ad- 
mit the  fact,  and  set  ourselves  to 
proving  that  our  foundation  is 
sound  by  starting  upon  our  next 
production,  and  another,  and  an- 
other; the  general  public,  our  stu- 
dents, our  other  friends  and  the  in- 
dustry in  general  must  judge  us  by 
the  ensemble  rather  than  by  our 
first  effort." 


Critics  Praise  Laurette  Taylor 

Chicago  Reviewers  Commend  Star  as 
One  of  Screen's  Greatest  Actresses 


THE  fulsome  praise  bestowed  by 
New  York  critics  upon  Laur- 
ette Taylor  in  the  leading  role  in 
the  screen  version  of  "  Peg  o'  My 
Heart "  has  been  repeated  by  the 
Chicago  reviewers.  This  Metro 
photoplay,  from  J.  Hartley  Man- 
ners' great  stage  success  which 
scored  a  supreme  triumph  in  the 
metropolis,  was  met  with  the  high- 
est delight  in  the  western  city.  The 
critics  were  unanimous  in  classing 
Miss  Taylor  as  one  of  the  screen's 
greatest  actresses  by  virtue  of  this, 
her  first  photoplay. 

Carl  Sandberg,  writing  in  the 
Chicago  Daily  News,  says: 

"  Not  often  are  we  so  pleasantly 
surprised  as  in  the  case  of  Laurette 
Taylor  of  the  spoken  play  stage,  en- 
tering the  silent  picture  drama  and 
coming  across  with  notable,  extraor- 
dinary pantomimic  ability  of  the 
kind  necessary  in  the  photoplay 
worth  while." 

Genevieve  Harris  writes  in  the 
Evening  Post: 

"  Laurette  Taylor  as  a  screen 
debutante  is  really  quite  remarkable. 
Part  of  her  success  is  due  to  the 
fact  that  she  is  a  mistress  of  pan- 
tomime. Her  eyes  and  mouth  ex- 
press every  shade  of  passing  emo- 
tion. Her  movements,  her  gestures, 
are  as  perfectly  suited  to  a  screen 
role  as  are  those  of  two  of  the 
'  veterans '  of  pictures,  Mary  Pick- 
ford  and  Mabel  Normand —  .  .  . 
The  picture  has  been  beautifully 
photographed,  with  many  exquisite 
exteriors  and  pleasing  interior  sets. 


A  good  supporting  cast  aids  the 
star.    .    .  ." 

Virginia  Dale  writes  in  the  Jour- 
nal : 

"  There  she  shines.  There  her 
eyes  roll,  her  lips  curl  whimsically, 
and  the  very  dew  of  youth  is  in  the 
artifices  and  the  ingenuousness  of 
Peg." 

The  Herald  and  Examiner  says : 
"  Miss  Taylor  obtained  as  her  di- 
rector, King  Vidor,  one  of  the  most 
resourceful  and  competent  men  in 
the  business.  .  .  .  The  picture 
has  been  pronounced  one  of  the 
most  perfect  pieces  of  winsome  love 
action  ever  put  into  film." 


Vitagraph  Special  Aids 
Benefit  Fund 

"  My  Wild  Irish  Rose,"  was  the 
medium  selected  in  Toledo  to  raise 
funds  to  equip  the  home  of  The 
Little  Sisters  of  the  Poor  with 
electric  lights.  Through  arrange- 
ment with  the  management  of  the 
Alhambra  theatre  the  Vitagraph 
special  was  shown  for  a  full  week, 
twenty  per  cent,  of  the  gross  receipts 
going  to  the  Knights  for  the  fund. 
Monday  night  was  set  aside  as 
Toledo  Night,  and  each  following 
night  was  named  after  some  section 
of  the  city  closing  with  Saturday 
as  Interurban  Night.  On  the  Satur- 
day before  the  opening  there  was  a 
big  parade,  the  marchers  singing 
"  My  Wild  Irish  Rose,"  a  song  made 
famous  by  Chauncey  Olcott  and 
which  plays  an  important  part  in  the 
picture. 


Rintintin — famous  German  Police  Dof 
and  world  war  hero,  to  be  featured  ia 
"  Wolf  Fangs,"  a  Chester  M.  FrankBa 
production,  to  be  supervised  by  Harry 
Rapf,  for  Warner  Bros. 

Toronto  Aids  Approval 
to  "Robin  Hood" 

"  Undoubtedly  the  biggest  spec- 
tacle Douglas  Fairbanks  has  ever 
done,"  said  the  critic  for  the 
Toronto  Mail  and  Empire  wheE 
"  Douglas  Fairbanks  in  Robin 
Hood,"  a  United  Artists  release, 
was  shown  recently  at  the  Hippo- 
drome, Toronto,  Can.  "  In  fact, 
few  productions  that  can  come  any 
where  near  this  one  ever  have  bee* 
placed  on  the  screen.  The  scenes 
showing  tournaments  and  warfare 
in  the  days  of  chivalry  contain  some 
of  the  finest  photography  ever  sea 
in  the  movies." 

"Thrill  follows  thrill,"  said  the 
reviewer  for  the  Evening  Telegrai*, 
"  and  Douglas  Fairbanks  in  the  stel- 
lar role  much  more  than  fulfills  ex- 
pectations. A  magnificent  specta- 
cle was  the  tournament." 

"  A  fine  picture ;  everything  is 
well  done,"  said  the  critic  for  the 
Toronto  Globe. 


"Does  It  Pay?"  Due  for 
March  Release 

"  Does  It  Pay?"  the  Fox  specoS 

featuring  Hope  Hampton,  will  be 
given  to  the  public  early  in  March. 
This  screen  drama,  which  handles 
a  familiar  and  vital  phase  of  mod- 
ern life,  is  given  an  added  interest 
on  account  of  presenting  Miss 
Hampton  in  the  role  of  a  1923  vansf. 
The  character  calls  for  all  the  al- 
lurement of  youth  and  beauty  and  x 
correct  taste  in  the  matter  of  ex- 
pensive and  beautiful  gowns.  Mi« 
Hampton  is  said  to  fill  all  three 
conditions  with  complete  success. 


958 


Motion  Picture  News 


Pathe  Program  Sets 
New  Precedent 

THE  conspicuous  success 
of  the  run  of  "  Dr.  Jack  " 
and  "  Fruits  of  Faith " 
at  the  Stanley  theatre,  Phila- 
delphia, has  caused  the  Stan- 
ley circuit  for  the  first  time 
in  its  history  to  play  the  same 
bill,  same  day  and  date,  at 
two  of  its  theatres  in  the 
same  city. 

At  the  close  of  the  Stanley 
theatre  run  of  the  Lloyd 
and  Rogers  pictures,  they 
were  billed  together  at  the 
Carlton  and  Victoria.  Uni- 
formly enthusiastic  reviews 
of  both  pictures  in  the  Phila- 
delphia newspapers  are  given 
part  of  the  credit  for  this  in- 
novation in  Stanley  circuit 
history. 

At  the  Carlton  and  Victoria 
the  entire  bill  is  composed  of 
Pathe  product.  In  addition 
to  "  Dr.  Jack  "  and  "  Fruits 
of  Faith "  it  presents  Pathe 
News  and  an  Aesop's  Film 
Fable.  '  

Warners  Enlarge  N.  Y. 
Headquarters 

The  growth  of  the  Warner 
Brothers  during  the  past  season  has 
necessitated  the  taking  over  of  ad- 
ditional floor  space  in  the  Mecca 
Building.  1600  Broadway.  New 
York.  Fifty-five  hundred  square 
feet  were  secured,  and  the  organ- 
ization now  occupies  the  entire 
ninth  floor  of  the  building,  compris- 
ing 11.000  square  feet. 


BritishLike  Doug's  "RobinHoocT 

Newspaper  Critics  Are  Unanimous  in 
Acclaiming  it  Exceptional  Production 

THAT  "Douglas 
Robin  Hood  " 


Fairbanks  in 
is  proving  ex- 
ceedingly popular  with  the  British 
public  and  that  there  is  no  question 
this  Fairbanks  feature  will  set  a  new- 
record  for  gross  receipts  for  the 
British  Isles,  are  statements  con- 
tained in  a  letter  just  received  from 
abroad  from  a  representative  of  the 
Fairbanks  organization. 

"  This  film  sets  a  standard  in  pro- 
duction which  will  be  hard  to  fol- 
low," said  the  London  Evening 
Xews.  "Clean,  invigorating,  noble 
in  purpose  and  execution,  it  is  a 
picture  to  show  to  young  people." 

"If  you  want  to  spend  a  thor- 
oughly entertaining  evening,  go  and 
see  this  picture.  You  will  feel  bet- 
ter for  it,"  said  the  Star. 

"  It  is  the  finest  pro-English  film 
that  has  been  seen  on  the  screen," 
said  the  Sunday  London  Illustrated. 
"  The  picture  is  a  tonic  and,  inci- 
dentally, a  fine  boost  for  England." 

"  It  is  one  of  the  most  splendid 
spectacles  ever  seen  on  the  screen," 
said  the  review  of  the  London  Sun- 
day Chronicle. 

"  Physically  gigantic,  spiritually 
satisfying,  artistically  a  triumph," 
said  the  critic  for  the  London  Sun- 
day Pictorial.  "  This  is  the  finest 
screen  romance  I  have  yet  seen." 

" '  Douglas  Fairbanks  in  Robin 
Hood '  is  unquestionably  the  most 
splendid  photoplay  ever  made,"  said 
the  review  for  the  London  Sunday 
Express.  "  The  truth  is  that  '  Robin 


SPEED  plus  QUALITY 


of 


AMERICAN  FILM  COMPANY  will  make  prints 
your  films  without  loss  of  time. 

A  large  organization  of  experts  assures  the  very  best 
results  from  your  negatives. 

Our  central  location  enables  us  to  offer  express-train 
service  to  all  parts  of  the  country. 

SPEED  PLUS  QUALITY— at  no  greater  cost.  May 
we  prove  ourselves  on  your  next  order? 

NEGATIVES  STORED  FREE 
Write  for  full  particulars. 


Developing 

Printing 

Tinting 


Toning 
Editing 
Titling 


Ordinary  film  reduced  to 
American  Standard  Safety 
Size. 

(Absolutely  fireproof  film 
passed  by  all  fire  under- 
writers.) 

We  have  a  film  printing  ca- 
pacity of  one  million  feet 
weekly. 

American  Film 
Company 

Incorporated 

Laboratories 
6229  Broadway 
Chicago.  Illinois 
and  London,  England 

Samuel  S.  Hutchinson, 
President 


American  10  Points : 

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brilliancy  and  clearness.  Expert 
staff,  trained  by  years  of  experi- 
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Hood  '  is  a  great  work  of  art,  a  new 
and  altogether  different  kind  of 
classic,  something  that  will  live  for- 
ever in  the  memory  of  those  who 
see  it  and  will  live  in  the  imagina- 
tion of  one  generation  of  youth  if 
not  of  several." 

" '  Douglas  Fairbanks  in  Robin 
Hood '  is  a  first-rate  film,  a  fine 
spectacle  and  extremely  good  fun, 
as  well,"  said  the  Daily  Chronicle. 

"  Nothing  finer  in  the  way  of  re- 
construction of  the  past  has  been 
done  on  the  film,"  said  the  London 
Daily  News. 

"  '  Douglas  Fairbanks  in  Robin 
Hood '  must  certainly  be  the  great- 
est show  on  earth,  the  most  thrill- 
ing and  gorgeous  entertainment 
ever  presented  to  the  public," 
thought  the  reviewer  for  the  Lon- 
don Daily  Express. 

"  The  film  will  be  enjoyed  by  old 
and  young  whenever  it  is  seen," 
said  the  critic  for  the  Pall  Mall 
Gazette.  "  There  is  never  a  dull 
moment,  and  there  is  plenty  of 
sparkle  and  fun." 


"If  Winter  Comes"  Due 
on  Broadway  Soon 

Arrangements  are  being  perfected 
for  the  showing  on  Broadway  of 
Fox  Film  Corporation's  screen  ver- 
sion of  the  A.  S.  M.  Hutchinson 
story  "  If  Winter  Comes." 

This  "  best  seller  "  was  filmed  in 
England  among  the  actual  scenes 
described  by  the  author,  strength  of 
characters  and  plot  Fox  Film 
Corporation  has  taken  every  pre- 
caution to  insure  a  masterly  mov- 
ing picture  version  of  the  novel, 
and  Director  Harry  Millarde,  who 
made  "  Over  the  Hill  "  and  "  The 
Town  That  Forgot  God "  has 
worked  faithfully  and  well  that  am- 
ple justice  should  be  done  to  the 
picture. 

With  Percy  Marmont  in  the  part 
of  Mark  Sabre,  Ann  Forrest  as 
Nona,  and  other  important  parts  in- 
trusted to  Arthur  Metcalf,  Sydney 
Herbert,  William  Riley  Hatch, 
Raymond  Bloomer,  Leslie  King, 
Margaret  Fielding,  Gladys  Leslie, 
Dorothy  Allen  and  Eleanor  Daniels, 
the  men  and  women  of  Hutchinson's 
imagination  became  a  reality  on  the 
screen. 


Distribution  Planned 
on  Paramount  Trailers 

Paramount  has  made  arrange- 
ments with  the  National  Screen 
Service,  with  offices  in  New  York 
and  Chicago,  for  the  distribution  of 
the  de  luxe  trailers  on  its  big  pro- 
ductions, similar  to  those  which 
were  issued  on  "  Blood  and  Sand," 
"  Foci's  Paradise "  and  other 
pictures. 

Trailers  on  the  following  produc- 
tions are  to  be  distributed  under 
the  new  arrangement :  "  Adam's 
Rib."  "Bella  Donna,"  "The  Cov- 
ered Wagon,"  "  The  Glimpses  of 
the  Moon,"  "  Hollvwood."  "  Blue- 
beard's Eighth  Wife"  and  "The 
Enemies  of  Women."  They  will 
i  e  made  in  their  entirety  at  the 
Paramount  studios,  will  be  embel- 
lished with  art  titles  and  will  run 
approximately  200  feet  in  length. 


American  Releasing 
Films  Commended 

FOUR  pictures  distributed 
by  American  Releasing 
Corporation  are  picked 
for  special  mention  by  The 
National  Board  of  Review  on 
its  January  bulletin  of  note- 
worthy subjects.  They  are 
"As  a  Man  Lives,"  "  One  Mil- 
lion in  Jewels,"  "  Outlaws  of 
The  Sea "  and  "  Solomon  in 
Society." 

The  notation  accompanying 
these  pictures  stresses  their 
value  as  good  entertainment 
suitable  for  the  entire  family. 

"As  a  Man  Lives "  is  an 
Achievement  Films'  produc- 
tion directed  by  J.  Searle 
Dawley.  "  One  Million  in 
Jewels  "  marks  the  return  of 
Helen  Holmes  to  the  screen, 
and  was  directed  by  J.  P. 
McGowan  who  also  plays  the 
stellar  role. 

"  Outlaws  of  The  Sea  "  is  a 
John  Brunton  production 
with  Marguerite  Courtot, 
Pierre  Gendron  and  Gordon 
Standing  in  the  leading  roles. 
Wm.  H.  Strauss  in  "  Solomon 
in  Society,"  with  Brenda 
Moore  in  the  featured  role, 
was  produced  by  Cardinal 
Pictures  under  the  supervi- 
sion of  Whitman  Bennett. 

rexico  Would  Finance 
More  Pictures 

Fred  Niblo,  who  has  filmed  the 
great  American  play,  "  The  Famous 
Mrs.  Fair."  for  the  Metro-Louis  B. 
Mayer  forces,  is  enthusiastic  about 
Mexico  as  a  locale  for  the  filming 
of  pictures.  He  has  just  returned  to 
Hollywood  with  his  wife  Enid 
Bennett,  from  a  trip  to  Mexico 
City. 

Mr.  Niblo  says  that  in  the  near 
future  he  will  produce  Prescott's 
"  Conquest  of  Mexico."  The  Mexi- 
can government,  he  explains,  is 
anxious  for  photoplays  to  be  made 
and  produced  there,  for  by  that 
means  it  hopes  to  advertise  to  the 
world  that  Mexico  is  not  the  arid, 
bandit-ridden  land  it  commonly  is 
supposed  to  be,  Capital  in  abun- 
dance, Mr.  Niblo  is  informed,  may 
be  obtained  from  the  financial 
leaders  of  the  country,  who  join  the 
government  in  the  desire  that  the 
beauties  of  Mexico  be  spread  be- 
fore the  eyes  of  the  world. 

Mr.  Niblo  is  at  present  cutting  the 
completed  film  of  "  The  Famous 
Mrs.  Fair,"  by  James  Forbes.  This 
is  the  first  of  a  series  of  Fred  Niblo 
productions  presented  by  Louis  B. 
Mayer  and  distributed  by  Metro 
Pictures  Corporation.  Frances 
Marion  made  the  screen  adaptation. 
Charles  J.  Van  Enger  did  the 
photography. 


"The  Hypocrites' 7  Is 
Being  Titled 

Work  will  commence  this  week  on 
the  titling  of  "The  Hypocrites" 
starring  Wyndham  Standing.  Re- 
leasing arrangements  are  under  the 
supervision  of  Producers  Security 
Corporation.  Direction  was  by 
Charles  Giblyn. 

This  film  is  made  from  the 
famous  play  "The  Hypocrites,"  by 
Henry  Arthur  Jones  which  had  a 
phenominal  Broadway  run. 


February  24,1923 


959 


NEW  THEATRE 


Construction  &  Equipment 
pr°jection  Department 


P.  M.  ABBOTT 


CAMERA 
TECHNICAL  EDITOR 


Fundamentals  of  Light  for  Under- 
standing of  Cinematography 

Principles  of  Physics  and  Chemistry  Intimately  Related  to  Photography 


Extracts  from  "  Motion  Picture  Photography  " 
by  Carl  L.  Gregory,  published  by  New  York 
Institute  of  Photography 

Chapter  III 

AS  the  whole  structure  of  photography  rests 
upon  the  application  of  the  science  of 
physics  and  chemistry,  the  student  of  pho- 
tography or  of  cinematography  can  never  be 
too  well  informed  upon  these  subjects.  While 
we  shall  endeavor  to  merely  touch  upon  the 
more  important  principles  of  physics  and 
chemistry,  which  are  most  intimately  con- 
cerned in  their  relation  to  photography,  it 
would  be  well  for  the  reader,  who  is  earnestly 
in  search  of  information,  to  dig  up  his  high 
school  text-books  and  study  the  subjects  of 
the  physics  of  light  and  the  chemistry  of  the 
salts  of  silver.  If  he  has  no  such  books,  he 
will  find  a  mine  of  interesting  information  in 
tLe  public  libraries,  which  are  so  numerous 
over  the  country  that  there  are  very  few  who 
do  not  have  access  to  them.  He  who  has  con- 
sidered these  subjects  dull  and  uninteresting 
will  find  they  contain  an  unsuspected  interest 
when  he  comes  to  trace  their  relation  to  and 
use  in  photography.  It  is  not  necessary  to  go 
deep  into  these  subjects  to  get  the  simple  facts 
upon  which  photography  is  based.  When  one 
has  a  clear  conception  of  these  facts,  they  will 
form  a  firm  foundation  upon  which  to  build  a 
sound  structure  of  photographic  knowledge. 
New  facts  acquired  will  then  fit  upon  this 
foundation  like  bricks  into  a  wall.  If  the 
student  is  uncertain  as  to  what  books  to  con- 
sult to  acquire  the  knowledge  which  he  wishes, 
he  may  find  some  assistance  in  consulting  the 
bibliography  or  list  of  suitable  text  books 
given  in  another  place  in  this  volume. 

Ideas  200  Years  Ago 
It  is  hardly  two  hundred  years  ago  since 
people  first  had  any  adequate  idea  that  our 
atmosphere  exists  and  that  we  live  and  move 
about  at  the  bottom  of  a  sea  of  air — the 
weight  of  which  presses  upon  us  and  all  other 
objects  about  us  with  a  pressure  of  approxi- 
mately fourteen  pounds  to  the  square  inch. 
With  our  present  day  knowledge  gained  from 
barometers,  airships  and  balloons  floating  in 
the  air  and  from  hundreds  of  other  common 
facts,  we  accept  the  presence  of  the  atmos- 
phere as  a  matter  of  course. 

The  existence  of  an  all-pervading  ether  is. 
however,  somewhat  more  difficult  to  grasp. 
Much  like  our  knowledge  of  the  air,  its  exist- 
ence is  only  an  inference  from  observed  facts. 
Ether  is  an  all-pervading  medium  in  which  the 
entire  universe  is  submerged,  and  by  means  of 


radiation  or  vibration,  are  transmitted  light, 
radiant  heat,  actinic  radiation,  X-rays,  electro- 
magnetic  oscillations,  magnetism,  and  Hertzian 
waves.  Of  tnese  forms  of  radiant  energy, 
light,  or  those  radiations  which  enable  the 
eye  to  see  objects,  are  the  on'y  ones  with 
which  we  are  to  deal. 

Light  is  transmitted  through  the  ether  in 
straight  bines,  by  very  minute  waves  or  vibra- 
tions, which  travel  with  great  rapidity. 

Difference  in  Sound  and  Light  Waves 

F or  purposes  of  comparison,  we  often  refei 
to  the  similarity  of  light  waves  to  sound  wavea, 
out  sound  waves  are  carried  by  the  atmosphere 
at  a  comparatively  slow  rate.  It  will  be  noted 
when  viewing  the  steam  emitted  by  a  whistle 
at  some  distance  from  the  observer  that  the 
steam  is  seen  some  little  time  before  the  sound 
is  heard,  showing  that  the  light  waves  from 
the  object  travel  much  more  quickly  than  the 
sound.  Ether  waves  do  not  correspond  to 
sound  waves  in  some  other  respects.  For  in- 
stance, sound  waves  are  composed  of  alternate 
compressions  and  refractions,  while  the  wave 
movement  or  displacement  in  fight  waves  is 
from  side  to  side  at  right  angles  to  the  direc- 
tion in  which  the  light  is  traveling. 

Figure  one  is  an  illustration  of  the  move- 
ment of  light  waves  from  side  to  side  as  it 
might  appear  if  it  were  possible  to  magnify 
a  ray  of  light  and  render  it  visible.  Light 
itself  is  not  visible.  When  we  say  we  see  a 
ray  of  light,  as  we  sometimes  do  when  the  sun- 
shine falls  through  a  window  or  through  the 
foliage  of  trees,  we  do  not  actually  see  the  ray 
of  light— what  we  see  is  small  particles  of  dust 
floating  in  the  atmosphere  which  show  us 
where  the  ray  of  light  is  passing.  The  par- 
ticles of  dust  reflect  to  our  eye  a  small  portion 
of  the  light  which  comes  through  the  window 
or  between  the  leaves,  as  the  case  may  be.  In 
ordinary  diffused  ligb*  these  particles  are  too 


— B 


fig.  1 — A  B  represents  a  minute  section  of  a 
ray  of  light  traveling  in  the  direction  indicated 
by  the  arrozvs.  The  cumcd  line  represents  tight 
waves.  The  distance  from  crest  to  crest  of  two 
consecutive  waves  is  the  wave  length  desig- 
nated by  C.  The  distance  Rr  from  the  crest 
to  the  bottom  of  the  curve  is  called  the  amplitude 
of  vibration. 


small  to  be  seen,  but  under  the  strong  light 
of  the  sun,  each  particle  becomes  a  tiny  lumi- 
nous point.  For  an  experiment  to  prove  this, 
turn  the  light  of  a  projection  machine  on  in 
a  quiet  room,  and  if  the  atmosphere  has  not 
been  disturbed  so  as  to  stir  up  dust,  the  patn 
of  the  light  will  not  be  visible,  but  if  we  stir 
up  a  little  dust,  or  blow  a  puff  of  smoke  in 
front  of  the  machine,  we  will  see  the  path  of 
the  light  spring  out  so  that  we  can  see  it 
distinctly. 

To  return  to  the  vibration  of  the  ether  waves 
back  and  forth  in  a  ray  of  light,  we  see  that 
in  the  first  diagram  the  waves  are  represented 
as  traveling  like  the  crests  and  hollows  of 
waves  on  water,  which  move  forward  without 
moving  the  water  which  composes  them  for- 
ward. This  we  know,  because  a  boat  floating 
upon  water  agitated  by  waves,  does  not  move 
forward  with  the  waves,  but  simply  bobs  up 
and  down  in  the  same  spot.  In  the  same  man- 
ner light  waves  pass  through  the  ether  without 
the  ether  moving  forward  in  the  direction  of 
the  waves.  There  is  a  difference  in  the  light 
waves  and  the  water  waves,  however ;  for  while 
the  waves  in  water  move  up  and  down  only, 
the  vibrations,  or  waves,  which  occur  in  the 
ether,  take  place  in  every  conceivable  direc- 
tion— sideways  as  well  as  up  and  down. 
Figure  2  represents  a  cross  section  of  a  ray 
of  light  in  which  may  conceive  that  the  wave 
or  ray  is  vibrating  back  and  forth  in  every 
direction  within  the  limits  of  a  circle. 

Paths  Followed  by  Light 

Waves  of  light  pass  through  any  transpar- 
ent medium,  which  may  be  air,  glass,  water, 
celluloid,  amber  or  any  other  substance 
through  which  we  can  see.  As  long  as  light 
travels  in  the  same  substance  or  medium,  11 
goes  forward  in  a  straight  line,  but  as  soon  as 
it  strikes  the  surface  of  a  different  medium,, 
it  is  deflected  or  bent  at  a  slight  angle,  de- 
pending unon  the  nature  of  the  substance, 
and  does  not  bend  again  until  it  encounters 
another  medium.  This  is  called  the  rectilinear 
propagation  of  light,  which  simply  means,  as 
before  stated,  that  in  any  particular  medium — 
whether  air,  water  or  glass — light  always 
travels  in    straight  lines. 

The  principal  sources  of  light  are  froir" 
objects  heated  to  a  high  temperature.  The 
most  common  source  of  light  is,  of  course, 
the  sun,  which  is  a  heavenly  body  incanctes- 
cently  hot.  In  the  arc  light,  the  light  is 
emitted  by  the  carbon  tips  heated  to  incan- 
(Continued  on  next  Page) 


960 

Fundamentals  of  Light 

(Continued  from  preceding  page) 

descency  by  the  passing  of  the  electric  cur- 
rent. Incandescent  lights  give  forth  light 
because  their  filaments  are  heated  by  the  pass- 
ing of  the  electric  current.   Ordinary  kerosene 


A 


Fig.  2 — This  drawing  is  an  attempt  at  showing 
figure  one  in  perspective  with  the  purpose  of 
revealing  the  fact  that  the  curved  line  of  figure 
one  not  only  extends  up  and  down  but  in  every 
conceivable  direction  at  right  angles  to  the 
direction  of  propagation  A  B 

lamp  flames  are  luminous,  because  of  the  hot 
particles  in  their  flames  to  be  heated  to  incan- 
descency.  There  are  exceptions  to  this  rule  of 
light  being  accompanied  by  heat,  such  as  the 
glow  of  the  glow-worm,  phosphorescence  of 
phosphorus,  and  light  from  some  kinds  of 
electric  discharges.  These  exceptions  are  not 
very  well  understood  and  are  seldom  of  any 
use  in  connection  with  photography. 

In  the  Cooper-Hewitt  lamp  vapor  of  mer- 
cury is  rendered  incandescent  by  the  passing 
of  the  electric  current.  A  luminous  body,  that 
is,  anything  giving  forth  light,  sends  forth 
the  light  in  all  directions  from  itself,  just  as 
a  pebble  dropped  on  the  surface  of  quiet  water 
sends  out  ripples  which  leave  the  place  where 
the  pebble  dropped  in  ever-widening  circles. 
Do  not  become  confused  by  the  idea  of  the 
circle.  Remember  that  any  point  on  the  crest 
of  any  of  these  ripples  or  waves  has  come  out- 
ward from  the  pebble  in  a  straight  line.  In  a 
similar  way,  light  waves  move  out  in  straight 
lines  from  their  point  of  origin,  not  only  in 
one  plane,  as  the  ripples  do  from  the  surface 
of  the  water,  but  in  every  direction.  (Fig.  3.) 

The  velocity  at  which  light  travels  is  186,000 
miles  per  second;  that  is,  nearly  eight  times 
the  distance  around  the  earth  in  one  second. 
What  increases  the  heat  in  a  light  source,  in- 
creases the  amount  of  light  from  that  source, 
so  by  increasing  the  amount  of  ah  electric  light 
current  or  energy  through  an  electric  arc  light 
its  brightness  is  increased. 

Variation  in  Size  of  Light  Waves 

The  size  of  the  waves  or  vibrations  of  light 
varies  as  do  the  size  of  the  ripples  in  a  pond 
when  stones  of  different  size  have  been  thrown 
in,  but  no  matter  what  size  these  vibrations 
possess,  they  move  forward  at  the  same  speed 
or  velocity.  The  ether  waves  produced  by  a 
luminous  body  vary  from  20,000,000,000,000 
to  40,000,000,000,000,000  waves  per  second, 
and  the  wave  length  in  ether  accordingly  varies 
from  one  3,250,000th  of  an  inch  to  about 
1,675th  of  an  inch.  Light  waves,  as  they 
travel  through  ether,  are  all  alike  in  every 
respect  except  that  of  size,  and  in  that  respect 
they  differ  only  in  wave  length  and  amplitude 
of  vibration. 

In  Figure  1  the  distance  from  A  to  B  rep- 
resents a  ray  of  light  traveling  in  the  direction 


indicated  by  the  arrow.  The  curved  line  rep- 
resents light  waves.  The  distance  from  crest 
to  crest  of  a  wave  is  the  wave  length.  The 
distance  from  the  crest  and  in  that  respect, 
they  differ  only  in  wave  length  and  amplitude 
of  the  vibration. 

Color  Due  to  Length  of  Waves 

Light  waves  of  different  lengths  produce 
different  effects  when  they  strike  a  solid  body. 
Those  of  the  greatest  wave  length  give  the 
sensation  of  red  light;  as  the  wave  length 
shortens,  the  color  changes  to  orange-red,  then 
to  orange,  and  so  on  through  orange-yellow, 
yellow,  yellow-green,  green,  greenish  blue, 
blue,  blue-violet  and  violet.  Waves  of  shorter 
lengths  than  these  cannot  be  seen  by  the  eye 
at  all,  but  they  are  still  able  to  produce  an 
effect  upon  a  photographic  plate.  They  are 
called  ultra-violet,  or  actinic  waves.  There  is 
no  fixed  line  between  actinic  waves  and  visible 
waves;  that  is,  between  light  which  we  can 
see  and  light  which  we  cannot  see,  but  which 
will  have  an  effect  upon  a  photographic  plate, 
because  most  of  the  light,  which  we  can  see, 
also  has  an  effect  upon  a  photographic  plate. 

Actinic  light  simply  means  the  light  which 
has  the  strongest  action  upon  a  photographic 
plate,  whether  visible  or  not. 


i 
i 


Fig.  3 — This  diagram  roughly  illustrates  how  a 
luminous  point  S  radiates  light  outwardly  in 
every  direction  like  the  radii  of  a  sphere,  in  this 
case  the  figure  represents  a  cross-section  of  such 
a  sphere 


There  are  also  light  waves  which  are  so 
long  that  they  are  not  visible ;  they  are  longer 
than  the  visible  red  rays  and  are  called  infra- 
red or  heat  waves. 

The  intensity  of  light  refers  to  its  bright- 
ness. For  example,  a  sunshiny  day  possesses 
a  more  intense  or  brighter  light  (degree  of 
illumination)  than  a  cloudy  day. 

Law  of  Light  Intensity 

The  intensity  of  light  diminishes  in  propor- 
tion to  the  square  of  the  distance  from  its 
source.  For  instance,  let  us  refer  to  Figure 
No.  4,  which  represents  light  rays  emanating 
from  a  small  source,  such  as  an  arc  lamp  or 
the  flame  of  a  candle.  Let  the  square  A  rep- 
resent screen  one  foot  square  placed  at  a 
distance  of  one  foot  from  the  light,  and  the 
square  B  screen  placed  at  a  distance  of  two 
feet  from  the  light.  These  two  squares  are 
in  a  line  with  the  light;  square  A  exactly 
shades  square  B.  If  we  remove  square  A  the 
same  amount  of  light  which  fell  upon  square  A 
will  now  fall  upon  square  B.    Square  B  is 


Motion  Picture  News 

twice  the  diameter  of  square  A,  or  four  times 
its  area.  Since  the  same  amount  of  light 
which  fell  upon  square  A  covers  a  surface 
four  times  as  great  as  twice  the  distance,  it 
follows  that  the  intensity  of  the  light  falling 
upon  B  is  only  one-fourth  of  the  intensity  of 
light  falling  upon  A,  or  conversely,  thd  in- 
tensity of  the  light  falling  upon  A  is  four 
times  the  intensity  of  light  on  screen  B. 

This  law  of  illumination  must  be  taken  into 
account  very  particularly  where  artificial  illu- 
mination is  used,  for  if  it  takes  a  certain  num- 
ber of  lights  to  illuminate  a  certain  small  set 
properly,  it  will  require  four  times  as  many 
lights  to  properly  illuminate  a  set  which  is 
only  twice  as  large.  Therefore  it  is  practically 
impossible  to  artificially  illuminate  a  very 
large  set  since  the  limit  of  the  practical  num- 
ber of  artificial  lights  is  soon  reached. 

Reflection  Permits  Photography 

When  light  strikes  an  object,  part  of  it  is 
reflected  or  thrown  back.  It  is  because  of 
this  fact  that  we  are  enabled  to  see  objects 
and  to  photograph  them.  The  kind  or  quality 
of  light  reflected  enables  one  to  photograph 
objects.  The  violet  light  is  quite  active  photo- 
graphically, while  the  other  end  of  the  spec- 
trum, red,  is  not. 

If  the  object  reflects  all  b}ue  or  violet  the 
photographic  sensitive  surface  will  be  strongly 
affected  and  the  object  easily  photographed, 
but  if  the  object  reflects  yellow  and  red  waves 
only,  the  sensitive  surface  will  be  only  feebly 
affected. 

It  is  for  this  reason  that  photographic 
operations  are  carried  on  in  dark  rooms  which 
are  illuminated  only  by  faint  red  or  orange 
light.  All  dark  room  lights  should  be  care- 
fully tested  by  exposing  a  sample  of  the  most 
sensitive  surface  that  is  to  be  worked  under 
the  light  in  question  for  a  greater  period  of 
time  than  such  sample  would  be  exposed 
under  any  ordinary  working  conditions.  If 
on  development  the  sample  shows  traces  of 
fog,  the  light  should  be  changed  or  its  intensity 
decreased.  When  a  certain  color  of  light  pre- 
dominates, the  unaided  eye  is  not  able  to  dis- 
tinguish a  contamination  of  another  color, 
consequently  wherever  possible  it  is  very  de- 
sirable to  make  a  spectroscopic  examination  of 
the  light  passed  by  screens  used  for  dark  room 
illumination. 

From  this  it  will  be  seen  that  much  depends 
upon  the  quality  of  light  reflected  in  photo- 
graphic work. 

(To  be  continued  in  an  early  issue) 


s 


Fig.  4 — The  intensity  of  light  falling  upon  a 
given  area  varies  inversely  as  the  square  of  the 
distance  from  which  it  is  removed  from  the 
light  source.  The  black  squares  marked  X  are 
the  hole,  one  fourth,  and  one  ninth,  respectively, 
of  the  larger  squares  A,  B  and  C.  A  is  one 
foot,  B,  two  feet  and  C,  three  feet  away  from 
the  light  source  S.  The  black  squares  being  of 
the  same  size  will  receive  less  light  as  they  are 
removed  from  the  arc  light 


February  24,  192 3 


961 


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—fill  out  the  coupon 


If  your  theatre  has  a  throw  of  less  than  120  ft. ;  or  a 
picture  width  of  not  more  than  16  ft.; — and  you 
are  using  carbon  arcs — you  can  save  real  money 
each  month  through  the  use  of  Edison  MAZDA 
lamps  for  projection. 

You  can  get  better  pictures;  pictures  evenly 
illuminated,  without  flicker;  pictures  that  are  kind 
to  the  eye;  pictures  that  make  audiences  notice  the 
difference  in  projection  between  your  theatre  and 
the  one  down  the  block; — and  at  a  considerably  less 
operating  cost  to  you. 

The  Edison  Lamp  Works  maintains  a  staff  of  trained  lamp 
engineers  who  know  projection  from  A  to  Z.    These  engineers 
stand  ready  at  all  times  to  render  you  a  free  service;  to  advise 
you  definitely  as  to  whether  or  not  incandescent  lamp 
projection  will  prove  profitable.     In  many  cases  they 
personally  assist  and  inspect  the  installation  of  new 
equipment. 


Edison  MAZDA  lamps  for  motion  projection 
are  handled  by  live  distributors  all  over  the 
country.    There  is  one  near  you  who  is  ready 


Edison  Lamp  Works 

of  General  Electric  Co. 
Harrison,  N.  J. 


It  costs  you  nothing  to  investigate.  Why  not  join 
the  ranks  of  hundreds  of  other  exhibitors  who  are 
demonstrating  daily  that  Incandescent  Projection 
pays. 

You  run  good  pictures.  You  operate  good 
machines.  Why  not  project  with  the  best  light  you 
can  get,  especially  when  it  costs  you  less  to  run  and 
the  saving  pays  for  the  cost  of  the  necessary  new 
equipment  in  a  short  time. 


to  serve  you  at  all  times  and  who  carries  com- 
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tion. If  you  do  not  know  his  name,  or  if  your 
present  distributor  or  supply  house  does  not 
carry  Edison  MAZDA  lamps,  write  to  us  and 
we  will  put  you  in  touch  with  our  distributor 
in  your  locality. 


Edison  Lamp  Works, 
Harrison,  N.  J. 

Gentlemen: 

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PIms* 


I  am  now  using  amperes. 


I  { 


f  D.C. 
t  A  C. 


motor  generator 

transformer 

rheostat 


.my  throw  is. 


.ft.,  my  picture  is  ft.  wide. 


962 


Motion  Picture  News 


Equipment  Dealers'  Association  Select 
Chicago  for  Annual  Convention 


THAT  the  Association  of  Motion  Picture 
Equipment  Dealers  of  America  has  made 
splendid  progress  since  it  was  organized  in 
Indianapolis  last  July,  was  revealed  at  the 
meeting  of  the  directors,  held  at  the  Congress 
Hotel,  Chicago,  on  February  8th  and  9th. 

There  are  now  fifty-six  active  members  in  the 
association,  out  of  a  possible  sixty  eligibles. 
All  are  fully  paid  up  and  there  is  a  sub- 
stantial fund  in  the  treasury. 

During  its  brief  existence  the  association 
has  already  ironed  out  many  trade  abuses  and 
has  put  the  supply  business  on  a  better  basis, 
which  will  result  in  benefit  to  not  only  supply 
dealers  but  manufacturers  and  exhibitors  as 
well. 

At  the  meeting  of  the  directors  plans  were 
made  for  the  annual  convention,  which  will 
be  held  at  the  Congress  Hotel,  Chicago,  on 
July  12th,  13th  and  14th,  and  which,  accord- 
ing to  members  of  the  board,  promises  to  be 
the  most  important  event  of  its  kind  ever  put 

Chaplin  Installs  Robert- 
Morton  Organ 

Movie  fans  in  the  country  seldom  realize 
the  true  character  of  their  screen  stars. 

Screen  action,  plot,  and  the  vehicle  repre- 
senting our  favorite  doesn't  always  fully  in- 
terpret the  temperament  of  the  actor. 

It  may  be  news  to  many  of  your  readers 
that  Charlie  Chaplin  is  a  clever  musician, 
playing  violin,  piano  and  organ  with  un- 
usual skill. 

The  first  intimation  that  many  of  Chaplin's 
friends  and  followers  knew  of  this  musical 
talent  was  the  placing  of  an  order  for  a  Rob- 
ert-Morton organ  to  be  installed  in  his  new 
Beverley  Hills  home  in  the  course  of  con- 
struction. This  is  one  of  the  finest  residences 
in  the  Hollywood  district.  In  the  music 
room  provision  was  also  made  for  an  echo 
organ  and  a  special  role  device  will  also  be 
installed  on  the  instrument. 

It  is  expected  that  Charlie  will  "shoulder 
arms"  over  the  console  of  the  new  instrument 
when  the  Pipes  of  Pan  are  playing  in  the 
springtime. 


on  by  Supply  Dealers.  Many  men  of  national 
prominence  in  the  motion  picture  industry,  and 
equipment  manufacturers  are  expected  to  at- 
tend and  address  the  members. 

Chicago  members  state  that  while  they  will 
not  be  allowed  to  overshadow  the  business 
meetings,  some  interesting  social  functions 
will  also  be  provided. 

Those  present  at  the  directors'  meeting  in- 
eluded:  President  Leo  Dwyer,  Cleveland, 
Ohio;  Vice-President  B.  A.  Benson,  Chicago; 
Secretary  Otto  Dieckman,  Cincinnati,  Ohio; 
Joe  Hornstien,  New  York;  C.  E.  Cornwall, 
Charleston,  W.  Va.,  and  Harry  Bogue,  Cin- 
cinnati, Ohio. 

Letters  pledging  their  continued  support 
and  explaining  their  absences  were  due  to 
illness,  were  received  from  Sid  Lows,  Minne- 
apolis; Robert  L.  Hosmer,  Boston;  H.  A. 
Mohrbaeker,  Denver,  and  Henry  Jay  Smith, 
Pittsburgh. 


New  Madison  Being  Con- 
structed 

Construction  has  been  started  on  the  new 
Madison  Theatre,  Ward  avenue  and  Madison 
road,  Madisonville,  Ohio,  and  the  opening  will 
probably  take  place  by  June  1st.  There  will 
be  750  seats  in  the  structure,  which  will  be 
fireproof  throughout.  The  front  of  the  build- 
ing will  be  two  stories  high,  with  two  store- 
rooms on  the  first  floor  and  space  for  three 
offices  on  the  floor  above.  Rough  tapestry 
pressed  brick,  with  stone  trim,  is  specified 
for  the  exterior. 

Restrooms  for  men  and  women  are  in- 
cluded in  the  plans.  The  air  will  be  changed 
every  six  minutes  through  the  use  of  a  mod- 
ern ventilating  system.  Size  of  the  plot  on 
which  the  structure  is  being  erected  is  69  1-2 
by  140  feet,  Charles  Weigel,  well-known  Cin- 
cinnati exhibitor,  is  the  owner  of  the  new 
theatre. 


Crandall  Central  Installs 
Organ 

The  Robert  Morton  triple  manual  pipe  or- 
gan now  being  installed  at  the  Crandall  Cen- 
tral will  be  in  operation  by  the  end  of  the 
week.  It  is  understood  that  one  of  the  Morton 
concert  organists  will  come  here  from  the 
factory  to  operate  the  organ. — Knappen. 


Capitol  Theatre,  Dallas,  Texas,  Opens  as 
Twentieth  Century  Playhouse 


WITH  its  brilliant  reflection  of  white 
lights  against  an  imposing  front  of 
the  same  character,  the  Capitol  theatre,  the 
latest  trade  venture  to  be  backed  by  Col.  Leon 
S.  Gohlman,  opened  at  Dallas,  Texas,  to  more 
than  capacity  business  and  with  S.  R.  O.  signs 
hanging  out. 

The  house  holds  1044  seats,  all  on  one  floor, 
in  a  building  50  feet  wide,  which  is  built  of 
stone,  brick  and  reinforced  concrete  and  strict- 
ly modern,  up  to  date  and  fireproof.  Music 
consists  of  a  Barton  organ  and  an  orchestra 
of  six  pieces.  Projection  is  from  a  Proctor 
machine  on  a  Minusa  screen.  A  roomy  lobby 
faces  the  street,  while  back  of  it  is  a  foyer  of 
agreeable  proportions.  One  very  attractive 
feature  is  the  arrangement  of  the  electric  sign, 
which  is  built  in  a  recess  position  across  the 
face  of  the  front,  over  the  lobby  entry,  and 
throws  light  out  and  down. 

While  the  wall  and  ceiling  decorations  are 
not  elaborate  or  of  extra  expensive  nature,  the 
house  has  an  atmosphere  of  refinement  and 


elegance,  all  appointments  being  in  good  taste. 

The  heating  and  cooling  systems  are  of  the 
latest  patterns  and  guaranteed  to  be  a  warm 
theatre  in  winter  and  a  cool  one  in  the  sum- 
mer. 

On  the  opening  night  the  f  oyer  was  crowded 
with  a  collection  of  rare  floral  gifts,  sent  to 
the  theatre  by  the  management.  A  steady  line 
of  eager  patrons  passing  through  the  many 
rows  of  different  colored  lights  created  a  sight 
seldom  witnessed  by  theatre-goers. 

The  Popular  Amusement  Company,  owners 
of  the  theatre,  was  organized  in  Dallas  about 
a  year  ago.  Construction  on  the  new  house 
was  started  soon  after  the  formation  of  the 
company.  In  operating  the  Capitol  theatre, 
Leon  S.  Gohlman  has  been  named  as  general 
manager  and  L.  A.  Goodwin,  manager. 

Christian  Pranke  will  conduct  the  orchestra. 
Miss  Genevie  Clements  and  Albert  Harris  are 
the  organists.  Admission  prices  will  be  15 
cents  matinee  and  25  cents  evenings. — Noble. 

San  Francisco  to  Have 
Another 

Alex  E.  Levin,  well  known  in  the  San  Fran- 
cisco film  industry,  and  Attorney  Joseph  L. 
Levin  have  purchased  from  Jacob  Weissbein 
the  northwest  corner  at  Geary  St.  &  18th  Ave. 
and  plans  have  been  drawn  by  Reid  Bros., 
architects,  for  the  immediate  erection  of  a  mag- 
nificent theatre  to  seat  2000  persons  and  rep- 
resent an  outlay  of  $250,000.  The  new  theatre 
will  be  one  of  the  finest  residential  theatres  in 
America  involving  latest  construction  features, 
lighting  and  ornamentation  and  every  known 
comfort.  The  general  scheme  of  architecture 
is  dignified  Egyptian.  No  name  has  yet  been 
chosen  for  this  theatre  which  is  to  be  a  ground 
floor  house  with  a  raised  section  and  the  seats 
ranging  along  inclined  tiers. 


Chaloner  theatre.  Which  was  recently  opened  in  New  York  City 


o 

1  ^"o 


964 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


implified  Electricity  for  Projectionists 


Mathematical  Terms  and  Equations 


Lesson  I — Part  I 


ONFUCIUS,  the  great  Chinese 
philosopher,  is  credited  with  the 
saying  that  "  the  most  common 
cause  for  misunderstanding  among 
men  is  lack  of  a  common  basis  of 
expression."  According  to  a  more 
modern  saying,  "  There's  more  truth  than 
poetry  in  those  words."  Undoubtedly,  the 
most  common  cause  for  trouble  among  persons 
working  with  electricity  is  a  general  misunder- 
standing of  the  expressions  used  in  describing, 
and  the  units  used  in  measuring,  electrical 
effects  and  their  causes. 

Now  mathematics  is  the  very  essence  of  elec- 
tricity. Certainly  no  person  can  hope  to  suc- 
cessfully understand  this  very  interesting  sub- 
ject unless  he  can  read  and  speak  the  language 
in  which  it  is  written.  Mathematics  is  truly 
the  language  of  electricity.  This  does  not  nec- 
essarily mean  that  without  an  elaborate  educa- 
tion in  this  branch  of  science  a  study  of  the 
subject  is  hopeless.  On  the  contrary,  all  that 
is  needed  for  the  projectionist  to  obtain  a 
fairly  accurate  working  knowledge  is  to  be 
able  to  read  and  understand  this  language  so 
that  when  a  piece  of  electrical  apparatus  does 
a  particular  thing  he  will  know  why  it  does  it 
and  how  it  happens. 

Electrical  engineering,  like  every  other  sci- 
ence, for  that  matter,  is  built  on  laws.  Our 
social  life  is  made  and  controlled  by  man- 
made  laws  which  all  of  us,  presumably,  must 
obey  if  we  wish  to  escape  the  "  hoosegow." 
The  laws  of  the  science  of  electricity,  however, 
are  not  man-made.  Rather,  some  men  spend  a 
considerable  part  of  their  life  conducting  end- 
less experiments  in  an  effort  to  find  out  what 
these  laws  are.  Once  the  law  of  an  electrical 
action  is  found,  the  future  behavior  of  the 
action  can  be  easily  determined. 

Equations 

These  laws  are  expressed  in  the  form  of 
equations,  which  form  the  language  of  elec- 
tricity. Now  an  equation  is  nothing  more  than 
an  expression  of  equality  between  two  or  more 
things.  In  other  words,  it  simply  states  that 
one  thing  is  equal  to  another.  Thus,  if  you 
thought  that  Tom  Brown  was  as  good  a  man 
as  John  Jones,  you  could  express  it  by  writing 
Tom  Brown  =  John  Jones 

This  means  that  Tom  Brown  is  equal  to 
John  Jones.  Every  equation  is  made  up  of 
parts  called  terms  and  these  terms  are  joined 
together  by  signs,  or  symbols.  In  the  follow- 
ing equation 

2  -f  4  =  12  —  6 
2,  4, 12  and  6  are  the  terms  and  -J-,  =,  and  — 
are  the  signs.  The  terms  tell  us  what  quan- 
tities or  amounts  are  being  handled,  and  the 
signs  what  is  being  done  with  these  amounts. 
Instead  of  using  numbers  we  can  use  letters,  as 

B  -f  B  +  B  =  12,  where  B  =  4, 
or  we  can  condense  this  and  say 
3XB  =  12 

or  just 

3B  =  12 

Letters,  then,  are  time-savers.  That  is,  they 
save  time  in  writing  and  serve  to  condense  the 
equation.    Many  different  signs  are  used  in 


equations,  and  it  is  quite  necessary  to  under- 
stand them  in  order  to  be  able  to  road  equa- 
tions. Some  of  the  most  common  signs  are  as 
follows : 

-f-  (plus)  means  to  add 
—  (minus)  means  to  subtract 
X  (times)  means  to  multiply 
.   also  means  to  multiply 

means  to  divide 
-f-  means  to  either  subtract  or  add 

When  dividing  sometimes  a  line  is  drawn 
separating  the  two  numbers,  as 
12 

— ,  or  12/4  =  12  -f-  4  =  3 
4 

Sometimes  signs  are  omitted  and  the  terms 
are  so  joined  as  to  imply  their  use.  In  the 
above  equation  the  use  of  the  division  sign  is 
implied  by  placing  one  number  over  the  other. 
When  multiplying  one  term  by  another  the  X 
is  left  out,  as 

A  X  B  =  6 

or  simply 

AB  =  6 

Subscripts,  or  markings,  are  used  to  dis- 
tinguish one  like  term  from  another.  It  is  com- 
mon practice  to  use  a  particular  letter  alwavs 
for  the  same  thing.  Thus,  "  I  "  usually  means 
"electric  current."  But  in  equations  where 
many  different  electrical  currents  are  used 
some  means  of  telling  which  currents  are 
meant  is  necessary,  as  for  instance, 

1  ampere  -f-  4  amperes      7  amperes  —  3 
amperes  =  9  amperes 
This  can  also  be  written 

L+L+L— L  =  9 

or 

L  +  Li  +  La  —  I|T  =  9 
There  are  many  ways  of  distmguishing  be- 
tween the  individual  currents,  as  a  matter  of 
fact. 

When  terms  are  enclosed  by  these  marks 
(  ),  called  brackets,  it  means  that  the  terms 
so  enclosed  are  to  be  treated  together.  Thus 
if  we  saw 

2  (4  +  7)  =22 
We  know  that  what  is  meant  is 
2  X  11  =  22 

Keep  For  Reference 

THIS  article  on  Mathematical  Terms 
and  Equations,  the  first  of  a  series 
dealing  with  Simplified  Electricity 
tor  Projectionists,  should  be  given  special 
attention  in  that  it  takes  up  the  funda- 
mentals of  mathematics  which  are  essen- 
tiol  for  an  intelligent  understanding  of 
electricity.  As  this  series  of  articles  will 
take  up  in  detail  a  great  many  phases  of 
electricity  which  are  of  particular  interest 
to  projectionists,  it  is  recommended  that 
the  issues  of  the  NEWS  carrying  these 
articles  be  filed  or  else  the  articles  cut 
from  the  magazine  and  bound. 
■  Any  comments  or  questions  which  the 
projectionist  wishes  to  make  concerning 
the  various  subjects  treated  through 
these  articles  will  be  gladly  considered 
by  the  editor. 


or  the  terms  enclosed  by  the  brackets  are  to 
be  operated  on  first. 

Exponents  and  Roots 

We  now  come  to  something  a  little  more 
difficult.  Consider  the  equation  shown  below: 
A  X  A  =  16 

This  means  that  a  certain  number  multiplied 
by  itself  equals  16.  The  number  obviously  is 
4.  However,  we  can  write  this  a  different 
way,  as 

A' =  16 

Here  the  smaller  number  2  is  called  an  ex- 
ponent  (Ex-po-nent)    and  means  that  the 
number  before  it  is  to  be  multiplied  by  itself 
as  many  times  as  the  exponent  calls  for.  Thus 
'  A*  =  A  X  A  X  A. 
B4  =  BXBXBXB. 

Suppose,  however,  that  we  wish  to  reverse 
this  process  and,  having  the  exponential 
value  of  A,  wish  to  write  the  value  for  A 
alone.   We  would  write 

A  =  vT 

Squares  and  square  roots  are  used  a  great 
deal  in  figuring  alternating  current  circuits  so 
the  idea  should  be  well  grasped.  The  sign  V 
is  called  a  "  square  root "  sign  and  means  just 
the  reverse  of  the  exponent.  If  the  exponent 
had  been  3  the  sign  would  have  been  *V 
(cube  root) ;  or  if  4,  V~ (fourth  root).  The 
process  of  finding  the  value  of  such  a  term 
is  called  "  extracting  the  root." 

Simplifying  Equations 
Equations,  however,  are  not  always  so  sim- 
ple in  form  as  those  shown  above.  Indeed 
many  of  them  become  so  long  and  complicated 
that  it  is  necessary  to  simplify  and  condense 
them  in  order  to  effect  a  solution.  One  of 
the  most  common  methods  of  simplifying  equa- 
tions is  to  transpose  and  cancel  like  terms. 
Thus, 

y-r-2=6 

This  really  means 

m  yXy2  =  6 

We  can  also  write  this 

•  V2y  -  6 

or 

/  y 

—  =  6 
2 

Now  in  order  to  find  what  y  is  we  must 
"juggle"  the  equation,  so  to  speak,  so  that 
y  stands  alone  on  one  side  of  the  equation. 
In  order  to  do  this  in  the  above  case  we  must 
move  the  figure  "  2  "  to  the  other  side  of  the 
equation.  This  can  be  done  by  multiplying 
each  side  by  2.  Thus 

2X-  =  2X6 
2 

But  on  the  left  hand  side  of  the  equation  it 
will  be  seen  that  y  is  multiplied  by  2  and  also 
divided  by  2.  These  two  operations  are  just 
the  reverse  of  each  other  and  one  nullifies  or 
cancels  the  other.  In  other  words  the  value 
of  y  is  not  changed.  If  you  give  two  dollars 
to  one  person  and  another  person  gives  yon 
two  dollars  you  have  the  same  amount  of 
money  you  first  had.  So  these  two  opera- 
tions cancel  each  other  and  this  leaves  the 
equation  as  follows: 

y 

2— =  2X6 
2 

y  =  12 
(Continued  on  page  966) 


Variable  Light  Control 


For  dense  or  light  films, 
the  carbon  arc  is  depended 
upon  to  deliver  the  proper 
amount  of  light  necessary 
to  project  the  picture 

The  Carbon  Arc  "with 

Columbia  Projector  Carbons 

produces  the  steadiest,  most 
brilliant,  and  dependable 
light  obtainable 

—  inquiries  cheerfully  answered 
with  full  information 

▼ 

NATIONAL  CARBON  COMPANY,  Inc. 

Cleveland,  Ohio  San  Francisco,  Cal. 


966 


Motion  Picture  News 


Simplified  Electricity  for 
Projectionists 


(Continued  from  page  964) 

In  common  practice  we  do  not  really  multi- 
ply each  side  (or  member)  by  2,  but  merely 
move  the  number  in  question  from  one  side 
of  the  equation  to  the  other,  as 

y 

—  =  6 
2 

y  =  2Xb- 

Fractions 

Fractions  are  quite  puzzling  to  some  people, 
yet  when  once  the  principle  is  grasped  there 
is  nothing  more  simple.  Now  a  fraction  is 
nothing  more  than  some  part  of  a  whole  num- 
ber; 1  (one)  is  a  whole  number,  such  as  also 
are  2,  3,  4,  5,  etc.  Fractional  values  can  really 
be  expressed  in  two  ways.  One  is  commonly 
called  the  true  fractional  value  and  the  other 
the  decimal  value.  These  two  are  readily  in- 
terchangeable and  it  is  fortunate  that  this  is 
so  because  the  decimal  value  is  far  more  con- 
venient to  handle  than  the  true  fraction. 

Suppose  we  start  out  with  1  (one)  dollar. 
Now  one  dollar  is  divided  into  100  cents.  We 
can  express  any  part  of  a  dollar  as  a  frac- 
tion or  a  decimal.  Thus  a  half  a  dollar  can 
be  written  either  as  y2  or  .5  ($.50)  of  a  dol- 
lar. Similarly  25  cents  is  either  y4  dollar  or 
$.25;  also  V8  dollar  =  $.125;  1/16  dollar  = 
$.0625,  etc. 

Fractions  can  be  added,  subtracted,  multi- 
plied, divided,  etc.,  just  as  any  other  number. 
When  adding  or  subtracting,  however,  it  is 
necessary  that  the  two  bottom  numbers  of  the 
fractions  be  of  the  same  figure.  Thus  when 
adding  Vg  to  y4  we  would  change  the  y4  to 
eighths  and  then  add  the  two  top  figures,  as 
1/8+2/8=3/8 

Similarly  when  adding  1/3  to  1/4  we  would 
choose  the  smallest  number  into  which  3  and 
4,  both,  could  be  divided.  This  is  obviously 
12.  We  would  then  divide  3  into  12  and  get  4 
for  the  top  figure  of  one  fraction.  Then  we 
would  divide  4  into  12  and  get  3  for  the  other 
top  figure.  These  two  fractions  would  then 
appear  as  follows: 

114       3  7 

3      4      12     12  12 
When  multiplying  and  dividing,  however,  a 


different  method  is  used.  If  we  wished  to 
multiply  3/8  by  2/3  we  would  proceed  as  fol- 
lows: Multiply  the  two  top  numbers  by  each 
other  and  then  multiply  the  two  bottom  num- 
bers by  each  other.  These  two  numbers  give 
the  top  and  bottom  figures  of  the  new  frac- 
tion. Thus 

3      2      6      3  1 

8  ^  3      24      12  4 
Reducing  the  numbers  of  the  fraction  so  that 
it  contains  the  smallest  possible  figures  is 
called  simplifying  the  fraction. 

Reciprocals 
Reciprocals  (re-cip-ro-eals)  are  nothing 
more  than  simple  fractions.  The  top  number 
is  always  the  figure  one  (1)  and  the  bottom 
number  any  designated  figure.  The  reciprocal 
of  a  number  is  that  number  divided  into  one 
(1).  Thus,  the  reciprocal  of  4  is  1/4;  of  3  is 
1/3;  of  18  is  1/18.  Reciprocals  are  much  used 
in  figuring  the  combined  value  of  electrical  re- 
sistances in  parallel  and  in  lens  problems. 
Hence  it  is  important  that  they  be  well  under- 
stood at  this  time.  It  can  be  seen  from  what 
has  been  said  concerning  fractions  that  recip- 
rocals can  also  be  expressed  as  decimals.  Thus 


Send  in  Questions  on 
these  Articles 


1/8  is  1  divided  by  8,  or  .0125.  It  is  very  con- 
venient, when  handling  reciprocals,  to  convert 
them  to  decimal  values.  They  can  then  be 
easily  added  and  subtracted,  etc.  Suppose  we 
wish  to  add  1/6  and  1/9.  First  find  the  deci- 
mal value  of  1/ 6,  which  is  1  6  =  .167,  and 
then  find  the  decimal  value  of  1/9, 
which  is  1-^-9 =.111.  Adding  these  two 
numbers,  we  get  .278. 

A  table  showing  the  values  of  squares,  cubes, 
square  roots,  cube  roots,  and  reciprocals  is 
shown  in  table  1.  Use  the  table  as  follows: 
For  example,  opposite  the  figure  8  in  the  first 
column  is  found  the  square  of  the  number 
(64),  in  the  next  column  the  cube  (512),  in 
the  following  column  the  square  root  (2.828), 
then  the  cube  root  (2.0),  and  last  the  recipro- 
cal (.125). 

(Next  week's  issue  will  be  devoted  to  electri- 
cal units  and  their  definitions.) 


Table  I 


Square 

Cube 

Recip- 

Square 

Cube 

Recip- 

No. 

Square. 

Cube. 

Root. 

Root. 

rocal. 

No. 

Square. 

Cube. 

Root. 

Root. 

rocal. 

1. . 

1 

1 

1.000 

1.000 

1.000 

26.  . 

..  676 

17,576 

5.099 

2.962 

.038 

2.  . 

4 

8 

1.414 

1.260 

.500 

27.. 

..  729 

19,683 

5.196 

3.000 

.037 

3.  . 

9 

27 

1.732 

1.442 

.373 

28. . 

..  784 

21,952 

5.291 

3.037 

.036 

4.. 

. .  16 

64 

2.000 

1.587 

.250 

29. . 

..  841 

24,389 

5.385 

3.072 

.034 

5. . 

..  25 

125 

2.236 

1.710 

.200 

30.. 

..  900 

27,000 

5.477 

3.107 

.033 

6. . 

..  36 

216 

2.449 

1.817 

.167 

31. . 

..  961 

29,791 

5.568 

3.141 

.032 

7. . 

. .  49 

343 

2.646 

1.913 

.143 

32.. 

.  .1,024 

32,768 

5.657 

3.175 

•  .031 

8.  . 

. .  64 

512 

2.828 

2.000 

.125 

33.  . 

.  .  1,089 

35,937 

5.745 

3.207 

.030 

9. . 

..  81 

729 

3.000 

2.080 

.111 

34. . 

.  .1,156 

39,304 

5.831 

3.240 

.029 

10.  . 

..  100 

1,000 

3.162 

2.154 

.100 

35.. 

.  .1,225 

42,875 

5.916 

3.271 

.029 

11. . 

..  121 

1,331 

3.317 

2.224 

.091 

36.. 

.  .1,296 

46,656 

6.000 

3.302 

.028 

12. . 

..  144 

1,728 

3.464 

2.289 

.083 

37.. 

.  .1,369 

50,653 

6.083 

3.332 

.027 

13.. 

..  169 

2,197 

3.606 

2.351 

.077 

38.. 

.  .1,444 

54,872 

6.164 

3.362 

.026 

14.. 

.  .  196 

2,744 

3.742 

2.410 

.071 

39. . 

.  .1,521 

59,319 

6.245 

3.391 

.026 

15.. 

..  225 

3,375 

3.873 

2.466 

.057 

40.. 

..2,401 

117,649 

7.000 

3.659 

.020 

16.. 

..  256 

4,096 

4.000 

2.520 

.062 

41. . 

..1,681 

68,921 

6.403 

3.448 

.024 

17.. 

..  289 

4,913 

4.123 

2.571 

.059 

42. 

.  .1,764 

74,088 

6.481 

3.476 

.024 

18. . 

..  324 

5,832 

4.243 

2.621 

.056 

43.. 

. .  1,849 

79,507 

6.557 

3.503 

.023 

19.. 

..  361 

6,859 

4.359 

2.668 

.053 

44. 

.  .1,936 

85,184 

6,633 

3.530 

.023/ 

20. . 

..  400 

8,000 

4.472 

2.714 

.050 

45. 

.  .2,025 

91,125 
97,336 

6.708 

3.557 

.022 

21.. 

..  441 

9,261 

4.583 

2.759 

.048 

46. 

.  .2,116 

6.782 

3.583 

.022 

22.. 

..  484 

10,648 

4.690 

2.802 

.045 

47. 

..2,209 
.  .2,304 

103,823 

6,856 

3.609 

.021 

23. . 

..  529 

12,167 

4.796 

2.844 

.043 

48. . 

110,592 

6.928 

3.634 

.021 

24. 

..  576 

13,824 

4.899 

2.884 

.042 

49. 

.  .  2,401 

117,649 

7.000 

3.659 

.020 

25. 

..  625 

15,625 

5.000 

2.924 

.040 

50. 

.  .2,500 

125,000 

7.071 

3.684 

.020 

Blank  for  New  League  Members 

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Home  Address   

Theatre   

O 

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

J  S  a  motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I  promise  that  I  will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  I 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I  receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I  also  promise  that  I  will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I  will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  applicants  when  sending  in  blanks  for  membership  in  the  N .  A.  M.  please  enclose  tzventy-five  cents  for  a  membership  button 


February  24,192s 


967 


If  it  is  in  the  negative,  you  will  get  it  in  the 
print,  on 

EASTMAN 
POSITIVE  FILM 

Detail  in  highest  highlight  or  deepest  shadow, 
with  every  step  of  gradation  in  between, — 
Eastman  Positive  Film  reproduces  it  all  and 
carries  the  quality  of  the  negative  through 
to  the  screen. 

Eastman  Film,  both  regular  and 
tinted  base — now  available  in  nine 
colors,  is  identified  throughout  its 
length  by  the  words  "Eastman'' 
"Kodak"  stenciled  in  black  letters 
in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


968 


Motion  Picture  News 


New  Utah  House  Challenges  Comparison 
With  Any  in  State 


LOGAN,  Utah,  has  a  new  motion  picture 
theatre  which  challenges  comparison  with 
Any  theatre  its  size  in  the  United  States.  It 
is  the  Capitol  theatre,  with  B.  G.  Thatcher 
as  manager.  It  will  open  in  a  few  weeks. 

It  is  built  of  structural  steel  and  reinforced 
-concrete  with  a  Johns-Manville  asbestos  roof. 
It  is  fireproof  in  every  way.  The  entrance 
is  30  by  114  feet.  The  building  is  70  feet 
wide  and  165  feet  long. 

The  plaster  work  of  the  interior  is  in  the 
style  of  the  Italian  and  French  Renaissance. 
This  is  beautifully  painted  in  oils  in  colors 
to  harmonize  with  the  drapes,  which  are  in 
old  rose,  French  grey?  and  taupes.  The  car- 
petings  will  be  luxuriously  rich  and  in  old 
rose  and  black  to  harmonize  with  the  drapes 
And  walls. 

The  overhead  pressure  system  of  ventila- 
iion  has  been  installed  and  not  only  keeps  the 
place  filled  with  fresh  air  but  maintains  an 
even  temperature  the  year  round.  The  air  is 
changed  every  two  minutes. 
.  The  ticket  office  in  the  center  of  the  en- 
trance is  made  of  marble  and  plate  glass.  The 
lobby  is  attractively  decorated.  There  is  a 
baby  carriage  garage  and  a  well  appointed 
smoking  and  rest  room  for  men.  In  the  foyer 
are  roomy  divans  and  arm  chairs  upholstered 
in  old  rose.  Everything  has  been  arranged  to 
give  the  feeling  of  rest  and  comfort..  Running 
off  from  the  foyer  on  the  right  is  a  ramp  which 
rises  at  an  easy  incline,  to  the  mezzanine  floor, 
the  ladies'  rest  room  and  the  loges.  An  ample 
<sheck  room  is  next  to  the  ramp  on  the  right. 
•Off  from  the  left  a  broad  stairway  leads  to 
the  mezzanine,  the  rest  room  and  the  loges. 

The  foyer  opens  directly  by  means  of  two 
large  entrances  into  the  body  of  the  house. 
Two  spacious  aisles  run  down  from  these  en- 
trances to  the  stage.  Other  aisles  at  the  back 
of  the  side  sections  and  along  the  side  walls 
make  every  seat  easily  accessible.  Nearly  nine 
hundred  seats,  all  giving  a  full  view  of  the 
stage,  are  placed  on  the  main  floor.  These 
seats  are  all  wide  and  roomy.  They  are  full 
springed  and  upholstered  in  a  heavy  old  rose 
velour.   The  woodwork  is  in  French  grey. 

At  the  rear  of  the  right  hand  section  of  the 
seats  on  the  main  floor  is  a  nursery  designed 
especially  for  the  use  of  mothers  with  babes 
in  arms.  It  is  unique  and  consists  of  a  roomy 
section,  seated  with  the  finest  of  upholstered 
chairs  and  separated  from  the  rest  of  the  audi- 
torium by  a  low  wall,  above  which,  running 
to  the  ceiling,  is  a  partition  of  heavy  plate 


glass.  Through  this  plate  partition  an  excel- 
lent view  of  the  stage  can  be  secured.  The 
room  is  soundproof,  and  thus  crying  children 
will  in  no  way  bother  patrons  of  the  theatre. 

The  mezzanine  floor  is  roomy  and  furnished 
with  easy  divans  and  upholstered  chairs  which 
match  the  drapery.  Off  this  floor  is  a  care- 
fully appointed  ladies'  rest  room,  fitted  up 
with  complete  lavatory  equipment  and  a  drink- 
ing fountain. 

From  the  mezzanine  floor,  entrances  on 
either  side  of  the  house  lead  to  the  seven  loges, 
where  116  people  can  be  seated.  These  loges 
all  command  excellent  views  of  the  stage  and 
of  a  large  section  of  the  orchestra  floor.  They 
are  fitted  with  comfortable,  roomy  chairs, 
upholstered  in  old  rose. 

A  short  ramp  on  the  right  and  an  easy  stair- 
way on  the  left  lead  from  the  mezzanine  floor 
to  the  balcony.  In  the  front  balcony  are  seats 
for  186  people.  The  two  front  rows  are  fur- 
nished with  the  same  wide,  upholstered  chairs 
that  are  found  in  the  loges  and  downstairs. 

Above  the  balcony  is  gallery,  where  between 
350  and  400  seats  will  be  kept  for  general 
admission. 

The  projection  room  is  ingeniously  placed 
above  the  ceiling  of  the  main  floor  and  under 
the  floor  of  the  front  balcony.  The  machines 
project  through  the  front  of  the  balcony.  The 
room  is  really  a  huge  concrete  box,  thus  shut- 
ting all  films  and  projecting  machines  off  from 
the  rest  of  the  building  in  a  fire-proof  encase- 
ment. 

The  lighting  system  is  one  designed  to  bring 
out  the  greatest  beauty  of  the  house  and  one 
that  can  be  used  to  produce  in  the  auditorium 
the  same  atmosphere  that  is  produced  in  the 
picture  on  the  screen  or  in  the  setting  on  the 
stage.  It  is  known  as  the  semi-direct  system, 
and  was  devised  by  Thatcher  after  a  close 
study  of  daylight  lighting  systems  in  Europe. 
Placed  on  the  ceiling  of  the  auditorium  and 
forming  an  integral  part  of  the  decorations 
will  be  large  shades,  behind  each  of  which  will 
be  a  powerful  reflector.  These  shades  will  be 
in  various  colors.  Hundreds  of  them  will  cast 
a  glowing  white  light,  some  will  be  blue,  red 
or  amber.  They  will  be  fitted  with  dimmers, 
and  thus  can  be  used  in  varying  intensity.  By 
using  part  of  these  lights  or  by  using  them 
in  various  combinations  and  intensities,  dif- 
ferent lighting  effects  can  be  produced  in  the 
body  of  the  theatre. 

An  entire  orchestra  of  fifty  pieces  can  be 
placed  in  the  pit.    To  accomplish  this  the  pit 


Cameraman  dressed  in  an  asbestos  suit  pre- 
paratory to  riding  the  front  end  of  a  locomotive 
through  a  raging  forest  of  flames  in  order  to 
photograph  the  scene  in  "Hearts  Aflame" 


extends  in  steps  back  under  the  stage  for 
several  feet.  At  the  back  of  the  orchestra  pit 
and  therefore  farther  under  the  stage,  is  the 
organ  pit,  where  a  large  pipe  organ  will  be 
installed.  Special  planning  has  made  it  pos- 
sible to  secure  ample  room  for  the  organ  pipes, 
a  thing  not  possible  in  the  ordinary  playhouse. 

The  stage  is  one  of  the  largest  in  the  state. 
It  is  36  feet  deep  and  70  feet  wide.  The 
height  is  65  feet  to  the  gridiron,  above  which 
is  ample  space  for  the  stage  hands  to  stand 
upright  in  arranging  settings.  There  are  40 
lines,  taking  in  all  four  miles  of  rope,  used 
in  hanging  the  scenery. 

The  proscenium  opening  measures  36  feet 
wide  by  28  feet  high.  At  either  side  of  the 
opening,  between  the  stage  and  the  audience, 
are  artificially  arranged  flower  gardens  where 
colored  lights  will  play.  The  curtain  is  of 
the  heaviest  asbestos.  With  its  counter  weights 
it  will  weigh  from  1,500  to  2,000  pounds. 

The  system  of  stage  lighting  installed  is  in 
advance  of  anything  in  the  West,  which  nllows 
for  the  setting  up,  in  advance,  of  two  preselec- 
tions. This  means  that,  before  any  show  be- 
gins, switches  can  be  set  for  two  completely 
different  lighting  effects  to  be  used  with  Iwo 
different  acts  or  to  give  atmosphere  to  two 
different  parts  of  a  picture.  These  effects  can 
then  be  produced  by  the  closing  of  a  single 
switch. — Hunt. 


IOWA 

Ctinton — T.  C.  Wood  Company,  local  archi- 
tects, have  completed  plans  and  are  ready  to  re- 
ceive bids  for  a  new  Municipal  Coliseum  to  be 
erected  at  13th  Avenue. 


Locomotive  driven  by  Anna  Q.  Nilsson  going  through  a  rag'<ng  forest  fire  in  "  Hearts  Aflame." 
Boxes  attached  to  either  side  of  the  boiler  constructed  of  asbestos  contained  two  cameramen 


February  24, 1923 


969 


Little  Stories  of 


Successful  Exhibitors  No.  6 

Harry  M.  Crandall 


Harry  M.  Crandall,  at  the  age  of  42,  is  a  living  ex- 
ample of  the  real  opportunities  in  the  exhibiting  field. 
And  like  so  many  other  big  men  Mr.  Crandall  had  no 
easy  start.  He  was  born  in  Washington,  D.  C,  and  at 
the  age  of  12  he  left  school  to  work  in  a  grocery  at  $1.50 
per  week.  By  turns  he  was  telegraph  boy  and  telephone 
operator.  While  in  this  latter  position  he  married  at 
the  age  of  19  on  a  salary  of  $8  per  week. 

Not  long  after,  he  established  a  livery  and  stable  busi- 
ness, after  which  Mr.  Crandall  entered  his  present  field 
in  1907  when  he  opened  the  Casino  with  80  seats  and  a 
ten  minute  5-cent  show.  From  this  humble  beginning  has 
grown  the  Crandall  Circuit  of  15  theatres,  10  of  which 
are  in  the  city  of  Washington  and  the  balance  in  Virginia, 
West  Virginia  and  Maryland. 

Mr.  Crandall,  who  is  president  of  the  Motion  Picture 
Exhibitors  League  of  the  District  of  Columbia,  could  have 
used  a  GOLD  SEAL  Automatic  Ticket  Register  to  ad- 
vantage in  his  first  80-seat  Casino,  had  they  been  manu- 
factured at  that  time.  He  now  uses  them  in  all  the 
theatres  on  his  circuit.  The  GOLD  SEAL  is  a  proven 
necessity  for  the  smallest  houses  as  well  as  the  biggest. 
And  the  low  cost  and  convenient  terms  make  it  so  easy 
to  buy  that  you  need  delay  no  longer. 

You  are  in  business  to  make  money.  So  protect  your 
profits  with  an  easy-to-buy  GOLD  SEAL.  Write  for 
prices  today. 


Automatic  Ticket 
Register  Corporation 

Largest  in  the$World 

1782  Broadway,  New  York  City 


Latest  GOLD  SEAL 
Model  Automatic 
Ticket  Register  as 
used  in  the  fifteen 
Crandall  Theatres. 


NOTE :  —  Distributors  in 
principal  cities.  Write  for 
name  of  nearest  one. 


TICKETS  TICKETS  TICKETS 

We  print  25,000  miles  of  tickets  every  year, 
for  both  machine  and  hand  sale. 
Write  for  our  low  prices. 


RAVEN  HAFTONE  SCREEN 

Used  in  the  Capitol  Theatre,  N.  Y.  and  other 
representative  American  houses,  is  also  ideal  for 
travelling  shows. 

It  is  absolutely  opaque,  can  be  packed  small  and 
light,  stands  rough  handling,  and  is  washable. 
Easily  installed. 

RAVEN  SCREEN  CORPORATION 

One  Sixty-five  Broadway  New  York 


97  Years'  Experience 
Behind  this  Line 


TVT  EARLY  a  centuryrs  experi- 
^  ence  in  building  fine  furni- 
ture enables  Heywood-Wakefield 
to  offer  theatre  chairs  of  proven 
quality.  Among  theatres  now 
using  Heywood-Wakefield  chairs 
are: 


= 
i" 


Saxe's  Kenosha  Orpheum 
Grand  Central  Theatre 
Blue  Mouse  Theatre 
Blackstone  Theatre 
Strand  Theatre 
Codman  Sq.  Theatre 
Kelley  Theatre 
Rio  Theatre 
Metropolitan  Theatre 
Liberty  Theatre 


Kenosha,  Wis. 
St.  Louis,  Mo. 
Astoria,  Ore. 
Chicago,  111. 
Brownsville,  Pa. 
Dorchester,  Mass. 
Iola,  Kan. 
New  York  City. 
Baltimore,  Md. 
Corning,  N.  Y. 


Write  for  New  Catalogue  and  Price  List 


HEYWOOD-WAKEFIELD  COMPANY 


Baltimore,  Md. 
Buffalo,  N.  T. 
Chicago,  111. 
Kansas  City,  Mo. 


Los  Angeles,  Cal. 
New  York,  N.  Y. 
Philadelphia,  Pa. 
Portland,  Ore. 


San  Francisco,  CaL 
St.  Louis.  Mo. 
Winter  Hill,  Mass. 


970 


Motion  Picture  News 


Community  Theatre  for 
the  Oranges 

The  Prospect  Theatre  Company  incorpo- 
rated recently  for  the  purpose  of  building  a 
community  theatre  to  be  operated  by  the  resi- 
dents of  the  Oranges,  New  Jersey.  The 
Prospect  Theatre  Company  has  its  offices  at 
523  Main  street,  East  Orange,  N.  J.  The 
"  Prospect "  is  situated  in  the  heart  of  the 
Brick  Church  section  of  East  Orange  on 
Prospect  Place,  convenient  to  transportation. 
The  building  will  be  of  fireproof  construction 
throughout,  with  the  most  modern  electric, 
heating  and  ventilating  systems.  Seating 
capacity  will  provide  for  1,600.  The  manage- 
ment of  the  theatre  will  be  under  the  personal 
direction  of  Richard  A.  Reilly,  former  man- 
ager of  the  Palace,  Lyceum  and  Colonial,  and 
secretary  of  the  Prospect  Theatre  Company. 


Part  of  the  lobby  of  the  redecorated  Liberty  theatre,  Seattle,  Wash.,  which  has  undergone  a 

complete  transformation 

New  National  Theatre,  Richmond,  Va.,  to 
Have  Excellent  Ventilation 


WORK  is  progressing  rapidly  on  the  con- 
struction of  the  new  National  theatre  in 
Richmond,  Va.  All  signs  point  to  completion 
by  June  1st. 

Built  by  the  First  National  Amusement 
Company,  the  National  will  be  under  the  same 
management  as  the  Broadway  theatre  of  Rich- 
mond, and  controlled  by  Frank  Ferrandini 
and  Pryor  Bros.  The  cost,  running  well  into 
the  half -million-dollar  mark,  assumes  that  this 
magnificent  new  motion  picture  palace  will  be 
one  of  the  finest  and  most  attractive  in  the 
entire  south. 

Naturally  enough,  the  first  consideration 
throughout  is  the  comfort  of  the  public.  The 
most  careful  attention  is  being  paid  to  pro- 
jection, to  seats  and  to  atmospheric  conditions. 
In  winter  an  abundance  of  fresh  air  will  be 
supplied  to  meet  the  most  exacting  ventilation 
requirements,  but  before  it  is  passed  into  the 
theatre  it  will  be  warmed  to  a  comfortable 
temperature  so  as  to  insure  entire  absence  of 
drafts.  Two  8-foot  Typhoons  are  used  for 
this  operation,  and  their  work  in  similar  in- 
stallations all  over  the  country  assures  full  air 
supply  and  silence. 

In  summer — in  the  very  hottest  weather — 
the  patrons  of  the  National  theatre  will  be  able 
to  enjoy  the  shows  in  absolute  comfort.  Noth- 
ing has  been  left  undone  to  make  the  National 
theatre  one  of  the  best  ventilated  and  coolest 
theatres  in  the  country.  The  engineers  of 
the  Typhoon  Fan  Company  were  given  carte 
blanche  in  the  designing  of  a  Typhoon  system 
that  would  be  the  acme  of  cooling  perfection. 

The  scheme  used  in  the  one  found  to  be 
most  effective  by  Typhoon  engineers  in  their 
long  and  varied  experience  is  cooling  and  ven- 
tilating thousands  of  theatres  throughout  the 
United  States.  Breezes — pine  and  refresh- 
ing— cool  and  delightful — all  over  the  house, 
is  the  result  that  will  be  produced. 

Between  the  roof  and  ceiling  five  immense 
Typhoon  breeze  makers  will  be  placed — four 


of  them  nine  feet  in  diameter  and  one  of  them 
eight  feet.  When  going  at  full  capacity,  which 
would  be  only  be  in  extremely  warm  summer 
weather,  they  will  blow  in  a  total  of  385,000 
cubic  feet  of  fresh,  wholesome  air  per  minute. 
And  this  would  be  further  augmented  by  the 
two  heating  Typhoons  in  the  basement  with 
an  additional  130,000  cubic  feet  per  minute — 
making  a  total  of  nearly  31,000,000  cubic  feet 
per  hour. 

To  assist  in  a  better  distribution  of  the  cool- 
ing breezes,  two  two  and  one-half -foot 
Typhoons  will  be  located  advantageously  in 
the  fover. 


New  Norwich  Palace 
Progressing 

Contract  for  general  construction  of  the 
new  $150,000  Playhouse  of  the  Palace  Theatre 
Corporation  of  Norwich,  Ct.,  was  last  week 
let  to  the  H.  Wales  Lines  Company  of  Meri- 
den,  Ct.  Other  contracts,  such  as  heating,  in- 
terior decorating,  organ  and  other  equipment, 
have  yet  to  be  awarded.  Work  on  the  new 
theatre  will  be  inaugurated  as  soon  as  ma- 
chinery arrives  and  weather  permits.  The 
contract  states  that  work  is  to  be  completed 
by  Aug.  1,  1923.  It  is  stated  that  the  theatre 
will  be  one  of  the  best  equipped  and  safest  in 
Connecticut,  being,  what  is  called,  a  strictly 
ground-floor  house  with  a  number  of  exits. 
— Agard. 


E.  H.  Adams  Building  i  n 
Newmarket 

E.  H.  Adams,  of  Newmarket,  Ontario,  a 
town  about  twenty  miles  north  of  Toronto, 
has  started  the  construction  of  a  brand  new 
moving  picture  theatre.  Mr.  Adams  has  been 
a  barber  in  Newmarket  for  a  number  of  years, 
but  has  now  branched  out  into  the  moving 
picture  business.  His  new  house,  which  is  of 
solid  brick  and  stone. 


S.  ML  P.  E.  Spring  Convention  Scheduled  for 
Atlantic  City  May  7-8-9-10 

THE  dates  for  the  Spring  Convention  of  the  Society  of  Motion  Picture  En- 
gineers have  been  set  for  May  7,  8,  9  and  10th,  to  be  held  at  Atlantic  City,  N.  J. 
The  Hotel  Traymore,  located  on  the  beach  front,  will  be  the  headquarters 
and  meeting  place  for  the  Society  during  this  convention. 

This  meeting  will  mark  the  sixteenth  convention  of  the  Society  which  was 
founded  on  July  24,  1916.  During  the  past  few  years,  the  popularity  and  member- 
shop  of  the  Society  of  Motion  Picture  Engineers  has  been  increasing  by  leaps  and 
bounds  as  the  importance  of  the  Society  to  the  industry  is  more  fully  realized. 
The  great  percentage  of  leading  engineers  of  all  the  various  technical  branches 
of  the  moticn  picture  industry  are  affiliated  with  the  Society  of  Motion  Picture 
Engineers  who  present  during  the  semiannual  conventions  papers  on  the  advance- 
ment and  standard  practices  of  motion  picture  engineering.  There  is  no  source 
of  information  to  which  the  person  interested  in  motion  pictures  may  turn  which 
equals  that  presented  through  the  various  papers  of  the  Society  of  Motion  Picture 
Engineers. 

Every  indication  points  to  an  exceedingly  interesting  and  heavily  attended  meet- 
ing at  Atlantic  City.  There  are  several  subjects  which  will  be  treated  that  will  be 
of  unusual  interest  to  this  industry.  There  is  also  no  denying  that  the  location 
selected  for  this  convention  will  aid  in  lending  to  its  popularity. 

Everyone  in  the  motion  picture  industry  who  is  desirous  of  advancing  in  his  pro- 
fession should  be  a  member  of  this  Society  in  that  it  offers  the  means  of  personal 
acquaintances  with  those  best  informed  in  the  various  lines  of  motion  picture 
engineering,  and  also  permits  the  most  advanced  and  scientific  methods  per- 
taining to  motion  picture  engineering.  Detailed  information  may  be  secured  from 
the  office  of  the  Secretary,  Room  402,  729  7th  Ave.,  New  York  City. 


February  24,  1923 


971 


TheNewEraOrgan 

THE  MARR  &  COLTON  COMPANY,  Inc. 


The  ideal  pipe  organ  for  the  exhibitor  who  seeks  for  the  maxi- 
mum value  obtainable  in  a  small  pipe  organ  at  a  reasonable 
price.  Can  be  placed  in  the  orchestra  pit  or  in  an  organ 
chamber. 

(Write  for  Interesting  Literature) 

WARSAW,  N.  Y. 


EVERYTHING  MUSICAL 


Also  Builders  of  Famous  Marr  &  Colton  Concert  Organ 


MOTION  PICTURE  TEXT  BOOKS 


MOTION  PICTURE  PHOTOGRAPHY,  by  Carl  L.  Gregory  Price  $6 

A  practical  usable  standard  treatise  for  either  professionals  or  amateurs. 
MOTION  PICTURE  PROJECTION,  by  T.  O'Conor  Sloane  Price  $5 

Includes  Electricity,  Optics,  Projecting  Machines,  Intermittent  Movement. 
MOTION  PICTURE  DIRECTING,  by  Peter  Milne  Price  $3 

Data  on  Neilan,  DeMille,  Ingram,  Borzage,  Dillon,  Lubitsch,  Griffith,  Ince, 
SCREEN  ACTING,  by  Inez  and  Helen  Klumph  Price  S3 

With  assistance  of  Lillian  &  Dorothy  Gish,  Colleen  Moore,  Mabel  Ballin, 

Mae  Murray,  Wm.  S.  Hart,  Ruth   Roland,  etc. 
PHOTOPLAY  WRITING,  by  William  Lord  Wright  Price  $3 

Formerly  Editor  Selig  Polyscope  Co..  Pathe  Exchange,  Universal  Film  Co. 

PHOTOGRAPHY  for  the  AMATEUR,  by  Geo.  French  Price  $3.50 

Cash  with  order — or  sent  C.  0.  D.  if  preferred.  , 
Money  refunded  within  five  days  if  not  satisfactory. 
FALK  PUBLISHING  CO.,      Department  4,     145  W.  3£th  Street,  New  York 


Information  or  advice  concerning 
equipment  for  the  Theatre  is  furnished 
gratis  by  the  Technical  Department  of 
the  Motion  Picture  News. 


PROJECTION 
k  LENSES 


Sold  subject  to 
approval  by  oil 
aWcrt.  Write 
today  for  illus- 
trated folder. 


GUNDLACH 

AMMAN!} 

PROJECTION  LENS 

An  Improved  projection  lena  for 
best  film  projection.  Cnaurpaaaed 
Luminosity — Increased  Efficiency — 
Adaptability  to  Mazda,  as  well  as 
arc  light  source— Brilliancy  of 
image — Clear  cut  definition. 
PRICES 


Sirs  Pro- 
J  e  c  t  1  o  n 
Lenses  with- 
out jackets. .IIT.M 
No.  1  a  1  a  • 
jackets    S.M 


No.  2  Size  Pro- 
J  e  c  t  1  o  b 
Lenses  with- 
out Jackets.  WO. 00 

No.  3  S 1  s  e 
jackata    5.00 


Gundlach-Manhattan  Optical  Co. 
853  Clinton  Avenue  South       Rochester,  N.  Y. 


PROJECTION  MACHINES 
OVERHAULED  AND  REPAIRED 

Simplex,  Powers,  Motiograph,  Edison  and  all  other  makes. 
Best  equipped  machine  shop;  expert  mechanics. 


We  can  repair  your  old  machine  and  make  it  as  good  as  new. 


Prompt  Service  -  -  - 

Reasonable  Prices  -  -  - 

Expert  Work 


Note: — To  get  the  best  and  most  satisfactory  service  from  your 
projection  machines,  have  them  overhauled  at  least  once  every 
two  years. 

MOVIE  SUPPLY  COMPANY 

844  S.  Wabash  Avenue  Chicago,  Illinois 


H.  ROBINS  BURROUGHS 

M.  AM.  SOC.  C.  H. 

THEATRE  ENGINEERS  AND  ARCHITECTS 


Plans  and  Specifications 
Assistance  in  Financing 


70  EAST  45th  STREET 
NEW  YORK 


NO  MATTER 

WHAT 
THE  FEATURE 

A  marquee  is  a 
permanent  draw- 
ing-card for  your 
theatre.  Choose 
from  our  large  se- 
lection or  send 
sketch  or  photo  and 
we  will  design  one 
specially  for  you. 

ProBert 

SHEETMETALCO. 

CINCINNATI,  OHIO 


LIBMAN-SPANJER  corp. 


BUILDERS  OF 


LOBBY  FRAMES  DE  LUXE 

CHANGEABLE  SIGNS  TICKET  BOOTHS 

TICKET  BOXES  FOYER  LAMPS,  ETC. 

Factory :                         Office :  Factory  : 

NEWARK,  N.  J.   NEW  YORK   CHICAGO,  ILL. 


972 


Motion  Ptcture  News 


usiness 
fe  rings 


Live  Wire  for  theatre,  producer,  exchange.  Experi- 
enced executive  booker.  Exploitation  advertising. 
Box  266,  care  Motion  Picture  News,  New  York  City. 


Experienced  motion  picture  machine  operator;  will 
go  anywhere;  can  manage  a  theatre.  Write  or  wire 
Rupert  Sims,  Belton,  Texas. 


New  theatre  chairs  at  $2.15,  $2.25,  up.  Mahogany 
finish,  five-ply  veneer;  steel  standards;  noiseless 
hinges.  Western  Seating  Company,  6455  Bosworth, 
Chicago. 

We  buy  opera  chairs,  projection  machines,  com- 
pensa.ro,  generators  and  all  new  or  used  theatre 
equipment.  Movie  Supply  Company,  844  South 
Wabash  Avenue,  Chicago,  111. 


BUYS,  SELLS  OR  LEASES 
THEATRES  FOR  YOU 

I  hsT#  •  large  list  of  clients  for  large  and  small  theatres. 
Quick  reliable  action  assured. 

HARRY  LAZARUS 
REALTOR  &  BUSINESS  BROKER 
37  TEN  EYCK  BLDG.  ALBANY,  N.  Y. 


/Hits  the  Music  y 

ORCHESTRAL  ORGAN 


313-3164MalUra  Bldg. 

Chicane 


News  from  Washington, 
D.  C. 

The  Department  of  Agriculture,  Washing- 
ton, D.  C,  is  to  occupy  its  new  motion  picture 
and  photographic  laboratories  on  C  street, 
near  14th,  S.  W.,  in  a  few  days.  On  the 
top  floor  is  a  fine  sky-lighted  studio,  well  light- 
ed by  day,  and  to  be  equipped  later  with 
Cooper-Hewitts  for  night  work.  In  effect 
the  building  is  exchange,  production  unit, 
studio,  laboratory  and  storage  center.  Dry- 
ing rooms,  inspection  rooms,  six  large  vaults, 
all-steel,  projection  room  and  booth,  basement 
storage  space,  office  rooms,  developing  rooms, 
laboratory,  etc.,  are  all  of  fire  proof  concrete 
and  steel  construction.  Director  Perkins  feels 
that  he  now  has  the  best  plant  in  the  East, 
South  of  New  York. 

The  War  Department  theaters  office  here 
is  gathering  and  testing  optical  lenses  and 
condensers  from  all  co-operating  domestic  and 
foreign  manufacturers.  It  is  said  that  they 
plan  to  do  a  little  research  in  manufacture 
of  projection  supplies,  for  their  own  houses 
only. 

The  National  Literary  Society  is  to  estab- 
lish a  "Temple  of  Literature"  here,  says  its 
founder,  Dr.  H.  Harrison.  The  three  story 
structure  will  have  fifty  columns  to  repre- 
sent the  States,  Alaska,  and  the  District.  Two 
theatres  will  be  features  of  the  building,  one 
to  be  a  model  theatre,  and  the  smaller  one 
to  be  a  children's  theatre.  Of  the  seyen  busts 
in  the  rotunda  one  is  to  represent  drama. 
Each  bust  is  to  be  of  some  American  or  for- 
eign leader  in  that  line. 

Hudson  Falls  Adds  A  nother 

The  Hudson  Falls  Theatre  Corporation  re- 
cently opened  their  new  theatre,  The  Strand, 
which  gives  Hudson  Falls'  visitors  and  natives 
another  attraction  to  gaze  upon.  The  Hud- 
son Falls  Theatre  Corporation's  officers  are 
L.  J.  Shearer,  President  and  Treasurer  L.  A. 
Buettner,  Vice  President  and  General  Man- 
ager and  M.  J.  Carroll,  Secretary  and  Assist- 
ant Treasurer. 


Associated  Theatres,  Inc., 
Building 

The  Lock  City  theatre  which  is  being  built 
by  Associated  Theatres,  Inc.,  in  Lockport,  N. 
Y.  will  be  opened  in  the  fall.  It  will  cost 
$225,000,  and  seat  1800.  The  same  organiza- 
tion is  building  a  1,000  seat  house  in  Bath, 
N.  Y.  The  new  Capitol  in  Newark,  N.  Y. 
will  open  May  L  Harold  P.  Dygert  of  East 
Rochester,  N.  Y.  is  head  of  Associated  Thea- 
tres. Mr.  Dygert  says  that  his  company  will 
soon  have  12  houses  in  its  chain.  Mayor 
James  MacFarlane  of  Canandaigua^  N.  Y., 
is  vice-president  of  Associated. 


RadiO^vv-Mat 

o  ■ 

r 

TALK  from  your  screen 

< — > 

UJ 
/-^ 

WITH  your  quickly 

U»5 

TYPEWRITTEN  MESSAGES. 

•iO  RADIO-MATS  «2 

WHITE.  AMBER  or  GREEN. 

db> 

o 

OS 

L 

Accept  no  substitute. 

J 

• 

is  the  Stationery  of  the  Screen 

WORLD  TICKET  CO.  REPORTS 
INSTALLATIONS 

A  complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $150100. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
Cinema  Apparatus.  Send 
for  your  copy. 

BASS  CAMERA  COMPANY 

111  N.  Dearborn  Street  Chicago 


TICKETS 


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kinds 


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Samples 


"VVELDON.WILLIAMS  &  LICK 

PORT  SMITH,  ARK. 


Rich  color  effects  in  your 

electric  signs 

Just  snap  a  Reco  Color  Hood 
over  bulb  and  brilliant  color 
replaces  the  ordinary  white 
light. 

Cost  is  small.  Effect  is  won- 
derful. Reco  prices  are  now 
lower.    Write  for  bulletin 


EL.CTWIC   CO.»NY  k^^P 


Mfrs.  of  Reco  Motors,  Flaihen, 
2628  W.  Congress  St. 


Food  Mixer*,  etc. 
CHICAGO 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  In  our  list  last  year.  Its 
use  means  a  Baring  of  from  20  to  60%  in  pest- 
age,  etc. 

MOTION  PICTURE  DIRECTORY  CO. 
244  Wast  42nd  St.      Picnt,  Btynt  Slit      New  York 
Addreising  Printing 


'LAYER 


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TYPHOON  POOLING  SYSTEM 

■     TYPHOON  FAN  CO.  345W.39'"ST.  NEW  YORK 


February  24,  192$ 


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m 


I  FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a  short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R.  indicates  State  Right 
release.  ) 

1    Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  September 

Imini.iiiiimiTMffliffliflmiMIM^^ 


.  .Dec 
..Oct. 


SEPTEMBER 
Star  Distributed    By       Length  Reviewed 

Another  lias's  Boots. ..  Francis  Ford   Anchor-S.  R.   5  reels...  Nov.  11 

Barb-Wire   jack  Hoxm  Aywon-S.  R  S  reels. .  .Sept,  a 

Better  Man  Wins,  The..  Pete  Morrison  . . .  Sanford-S.  R.   5  reels... Oct,  28 

Blood  and  Sand  Rodolph  Valentino. Paramount   >  reels... Aug.  19 

Broadway  Rose  Mae  Murray  Metro   •  reels. .  .Sept.  M 

Bull  Dog  Courag*  Special  Cast  Aywon-S.  R.  *  reels....  

Caught  Bluffing  Frank    Mayo  Universal   5  reels. .  .Sept  23 

Confidence   Herbert  Rawlinson . Universal   S  reels.  .  .  Bept  M 

Crusader,  The  William  R«sseU....Fox   5  reels  

Dangerous  Adventure. .  .Grace  Darmond  ..Warner  Bros.   7  reels, 

Deserted  at  the  Altar.  .Special  Cast  Phil  Goldstons-8.  R.  7  reels. 

Down   to    the    Sen  In 

6hips   Conrtot-McKee  ...Elmer  Clifton  11  reels. .Dec  2 

Eternal  Flame,  The  Norma  Talmadgc ..  First  National  7  reels.  ..Sept.  23 

Face  to  Face  Marguerite  Marsh.. Playgoers   5  reels ...  Sept.  16 

Fightin'  Devil  Olin  Frauds   Sanford-S.  R.   5  reels  

Fighting  Ouide,  The ....  William  Duncan  .  .Vitagraph  S  recto... Aag.  26 

Five  Dollar  Baby  Viola   Dana  Metro  6  reels... June  17 

Fools  of  Fortune  Marg.  de  la  Motte.Amer.    Releasing  5  reels  —  Aag.  19 

Fool  There  Was,  A  Special  Cast  Fox   6  reels  July  29 

Galloping  Kid,  The  Hoot  Gibson  Universal   S  reels ...  Sept.  16 

OCTs  Desire,  A  Alice  Calhoun  Vitagraph  5  reels...  .Aag.  26 

Grandma's  Boy  Harold  Lloyd  Aseo.  Bxnlbitors  3  reels  July  IS 

Hands  of  Nare,  The  Clara  K.  Young. ..  Metro   6  reels. .  .Aug.  19 

Her  Gilded  Cage  Gloria  Swan  son  Paramount   6  reels...  Aug.  12 

Is  a  Mother  to  Blame. .  Carolyn  Larkins.  . .  Model-S.    R.  5  reels  

Isle  of  Doabt,  The  Wyndham  Standing  Playgoers   5  reels.  .  .  Sept.  2 

Each-Back,  The  Harry  Carey  Film  Book.  Offices.  ..6  reels  Aug.  S 

Love  Is  An  Awful  Thing. Owen  Moore  Selxnick   S  reels. .  .Sept.  II 

Love's  Redemption   Special  Cast   C.  C.  Pictures-S.  R..S  reels  

Man  She  Brought  Bach. Special  Cast  Playgoers   5  reels. .  .Sept.  23 

Manslaughter   Thomas  Meighan. .  Paramount   t  reels ...  Sept.  M 

Married  People  Mabel  Ballin  Hodkinson   6  reels.  .- .Aag.  S 

Monte  Crista  Special  Cast  Fox   10  reels... Apr.  8 

Nero  Special  Cast  Fox   11  reels.. June  3 

Mice  People  Special  Cast  Paramount   7  reels  Aug.  19 

Prisoner  of  Zends,  The..  Special  Cast  Metro   t  reels  ...May  I 

Oaeen    of    the  Moatin 

Rouge  Martha  Mansfield.  .Amer.  Releasing  7  reels...  Aug.  19 

Rich  Men's  Wives  Special  Cast  Al  Li ch tartan  Corf).. 7  reels  Sept.  2 

Essists  of  Paris  Special  Cast  Affiliated-S.  R  6  reels  Oct.  2S 

Sign  of  the  Rons  George  Beban  ....Amer.  Releasing  ...6  reels. ..Aug.  5 

Siren  Call,  The  Dorothy  Dalton  Paramount   •  reels.  .. Sept.  SO 

Skin  Deep  Sills- Vidor   First   National  7  reels ...  Sept.  SO 

Slim  Bhentdsri  Irene  Castle   Hodkinson   6  reels. ..  .July  8 

Snow  Shoe  Trail,  The. .  .Jane  Novak  Film  Book.  Offices..  6  reels. ..  Sept.  23 

Storm.  The  House  Peters  Universal   S  reels. ...  July  1 

Timothy's  Quest  Special  Cast  Amer.  Releasing  6  reels. .  .Sept.  23 

Top  O'  the  Morning.  ...  Gladys  Walton. ...  Universal   5  reels . . .  i.  ept.  9 

Valley  of  SQent  Men...  Alma  Rubens  Paramount   6  reels.  ..  Sept.  9 

Veiled  Woman,  The. ...  Marguerite  Snow. ..  Hodkinson   5  reels  June  24 

Wast  of  Chicsgo  Charles  Jones  Fox   5  reels  Aag.  26 

While  Satan  Bleeps. ...  Jack  Holt  Paramount   6  reels...  July  S 

White    Hell  Richard  Travers ...  Aywon-S.  R  5  reels...  May  27 

""seas  of  Tear*  Special  Cast  Orapeic-S  S  J  reels ...  Sept.  S 

*q's  Woman,  A  Mary  Alden  Allied  Prod,  ft  Dlst..g  reels. .  .Sept.  30 

"rail.  The  Dustin  Fsrnum  Fox   S  reels ...  Seat.  30 


Wo 

Yosemlt*  Trail, 


OCTOBER 

Star  Distributed    By       I  ssagtls 

Above  All  Law  Special  Cast  Paramount   7  reels.. 

Affiattiss   Bowers-Moore   ....Hodkinson   S  reels. 

Belle  of  San  Jaan  Charles  Jones  Fox   5  reels. 

Beware  of  she  Law  Marjorie  Payne  Jawitx-S.  R.  5  reels. 

Bond  Boy,  The  Rich.  Barthelmess.. First   National  7  reels. 

Boomerang   Justice  George  Larkin  Aywon-S.  R  S  reels. 

Bootlegger's  Daughter. .  Bennett-NtMo  ....Playgoers   S  reals. 

Broad  DayBght  Malhall- Wilson  ...Universal   5  reels. . 

Broadway  Madonna,  The. Dorothy  Revier. ...  Film  Book.  Offices. .  .f  reels. , 

Berning  Sands  Hawley-SUls  Paramount   7  reels. 

Calvert's  Valley  John  Gilbert  Fox  S  reels. 

Cowboy  and  the  Lady.  M inter-Moore  Paramount  S  reels. 

Crimson  Clue  Special  Cast  Chaplin  Classics  5  reels. 

Crow's    Nest  Jack   Hoxie  Aywon-S.  R.  S  reels. 

Dawn  of  Revenge  Richard  Travers ...  Aywon-S.  R.  5  reels. 

Do  and  Dare  Tom  Mix  Fox  S  reels. 

Dingfii     Fsarhseai  hi 

Rosea  Hood  Douglas  Fairbanks  United  Areata   10  reels 

East  Is  West  Con,  Tahnadge  First   National  S  recto. 

Face  fas  the  Fog,  The..  Lionel  Barrymore.  .Paramount  6  reels 

Berget-Me-Not   Special  Cast  Metro   0  reels. 

Emaai's  Mask   Earls  Wllliii  . . .  Vitagraph  S  reels.. 

Genet  Breaker,  The  Reid-Lee   Paramount   S  reels. 

4Brl  Who  Ran  Wild,  The,  Gladys  Walton  Universal   5  reels. 

Head  Bursters  of  South 

Seas   Asso.  Exhibitors  5  reels. 

Heart's  Haven  Adams-McKim  ....Hodkinson   6  reels. 

Hossad  of  Baekervfllea.  ..EUle  Norwood  FBxa  Book.  Offices..!  reels. 

How  Women  Love  Betty  Btyths  B.  B.  Prod.-S.  R  6  reels. 

Haaiis   Hearts  House  Peters  Universal   7  reels. 

If  I  Wars  Queen  Ethel  Clayton  Film  Book  Offices . .  •  reels . . 

Jane  Madness  Viola  Dsns  Metro   6  reels. . 

Light  k*  the  Dark,  The.. Hope  Hampton  First   National  •  reels. . 

Ltoato  Wants**  Alice  Calhoun    ...Vitagraph  S  reals.. 

Loess  Hand,  Tins  Hoot  Gibson  Universal   S  reels. 

Long  Pianos.  The  Special  Cast  Universal   S  recto.. 

Lorne  Doom   Special  Cast  First   Nsaauaal  • 


Bevlewod 
...Aag.  S 

..Jan.  SO 
..•Oct.  21 
..Oct.  21 
..Oct.  31 
..Aug.  19 
..Oct.  14 
..Nov.  4 
•  .Nov.  11 
.Sept.  16 
..Oct  21 
..Nov.  SS 

.'.Dec  "i 
..Dec  t 
..Oct.  7 

.Oct.  SS 
.Sept.  0 

..Oct.  14 
.jury  S9 
.Sept,  9 
..Sept.  SS 

...Oct.  14 

..Oct.  7 
..Aag.  IS 
..Sept  23 

..Aag.  26 

..Oct  28 

.Oct  t 
Sept.  0 
.Sept  16 

..Oct  31 
.Oct  7 
Oct  3S 


Man  Wanted   Arthur  Housman. .  C.  C.  Pictures-S.  R.. .  5  reels.. 

Man  Who  Played  God.. George  Arliss   United  Artists   6  reels.. 

Mixed  Faces  William  Raaaell  Fox   5  leeto. . 

Old  Homestead,  The. ..  Theodore  Roberts. .  Paramount   7  reels.. 

One  Night  in  Paris  Special  Cast  Playgoers   5  reels. . 

Pal*  cf  the  West  Special  Cast  C.  C.  Pictures-S.  R...  5  reelc. 

Peaceful  Peters   Wm.  Fairbanks  ...Arrow-S.  R.  5  reels.. 

Pink   Gods  Daniels-Kirkwood  .Paramount   7  reels.. 

Plaything  of  an  Emperor  Special  Cast  J.  A.  Levinson-S.  R  -6  reels. 

Qulncy  Adams  Sawyer.  .Special  Cast  Metro   0  reels.. 

Rags  to  Riches  Wesley  Barry  Warner  Bros.-S.  R...7  reels. 

Remembrance   Special  Cast  Goldwyn   6  reels.. 

Rogue's  Romance,  A...Rodolph  Valentino. Vitagraph  S  reels.  , 

Sherlock  Holmes  John  Barrymore . . .  Goldwyn   7  reels. . 

Tailor  Made  Man,  A  Charles  Ray  United  Artists   S  recto.. 

They're  Off   Special  Cast   Anchor-S.  R.   5  reels.. 

Thundering  Hoofs   Peggy  O'Day  ....Anchor-S.  R.   5  reels. 

Tin  We  Meet  Again. ...  Special  Cast  Asso.   Exhibitors. ...  6  recto.. 

To  Have  and  To  Hold. .  Compson-Lytell  ...Paramount   7  recto. 

West  vs.  East  Pete  Morrison  Sanford-S.  R.   5  reels. 

What  Fools  Men  Are.  ..Fairs  Binaey  Amer.  Releasing  6  reels. 

When  Danger  Smiles ...  William  Dancan  ..Vitagraph  5  recto. 

When  the  Desert  Calls.  .  Violet  Hexning  Amer.  Releasing  6  reels. 

White  Shoulders  K.  MacDonald  First   National  •  reels.. 

Without  Compromise  ..William  Farnam  ..Fox   5  recto. 

Wolf  Law   Frank  Mayo  Universal   S  reels. 

Woman  He  Loved,  The. Wm.  V.  Mong  Amer.  Releasing  6  reels. 

Woman  Who  Fooled 

Herself  Allison- Ellis  Asso.  Exhibitors  I  reels.. 

Youth  Must  Have  Love.  Shirley  Mas—  Fox  S  reels. 

Youth  to  Youth  Special  Cast  Metro   0  reels. 


Sept  10 

..Oct  14 
..Oct  14 
..Oct  14 

.  Nov". '  4 
..Oct  t 
.Oct  tl 
..Doc.  0 
.Oct  7 
.Sept  0 
.Scat  SB 
May  SB 
.Aug.  10 
.Mar.  IS 


.Oct 
.Oct 


.Dec.  f 
.Oct  SS 
.Doc  S 
..Nov.  4 
.Nov.  4 
.Oct  SB 
.Sept  10 

..Nov.  SS 
Sept  30 
.Oct  30 


Feature 

Anna  Ascends  

Another  Man's  Shoes. 

Boss  of  Camp  Four.... 

Brawn  of  the  North.... 

Breaking  Home  Ties  

Brothers  Under  the  Skin. 

Challenge,  The   

Clarence   

Dr.  Jack   

Famous  Mrs.  Fair,  The 

Flaming  Hearts   

Good  Men  and  True. . . . 

Headless  Horseman  

Heart  of  Lincoln  

Hungry  Hearts   

Impossible  Mrs.  BeBsw. 

Jut,  The  

Lavender  Bath  Lady... 

Lights  of  New  York  

Love  Gambler,  The. . . . 

Man  and  the  Moment.  .. 

Man  Who  Saw  Tomor- 
row, The  

Man  Who  Waited,  The . . 

My  Friend  the  Devil  

Night  Life  in  Hollyw'd. 

Oliver  Twist   

Ons  Week  of  Love  

On  the  High  Seas  

Pawned   

Peg  O'  My  Heart  

Pride  of  Palotnar,  The.. 

Rldin'  Wild  

Shadows   

Shirley  of  the  Circus. .  • 

Sin  Flood,  The  

Storm  Girl,  The  

Stranger  of  the  Hills... 

Streets  of  New  York... 

Super  Sex,  The  

Superstition   

Teas    of    the    St  or  at 
Country  

Thetoaa   

Tom  Mix  in  Arabia  

Trifling  Women  

Under  Two  Flags  

While  Justice  Wafts.... 

Who  Are  My  Parents?.. 

World's  s  Stage,  The.. 

You  Never  Know  

Young  Rajah,  The  


NOVEMBER 

Star             Distributed  By  Length 
Alice  Brady  Paramount   0  reels. 


Herbert  RawHnson . Universal   S  reels. 

Charles  Joaes  ....  Fox   S  reels 

Strongheart  (dog). First  National   S  recto. 

Special  Cast  Asso.  Exhibitors  0  reels. 

Special  Cast  Goldwyn   0  recto. 

Dolores  CassineTH . . Amer.  Releasing  ...5  reels. 

Reid-Ayres-McAvoy Paramount   6  reele. 

Harold  Lloyd   Pathe   5  reels. 

Special  Cast  Metro   6  reels. 

J.  B.  Warner  East  Coast-8.  R,  5  reels. 

Harry  Carey  Film  Book  Offices.  .6  reels. 

Will  Rogers  Hodkinson   7  reels. 

Francis  Ford  Anchor-S.  R.   5  reels. 

Special  Cast  Goldwyn   7  reels. 

Gloria  Swanson ....  Paramount   7  reels. 

Special  Caat  Universal  f  recto. 

Gladys  Walton  Universal   5  reels. 

Special  Cast  Fox  6  reels. 

John  Gilbert   Pox   S  reels. 

Special  Cast  Playgoers   5  reels. 


Reviewed 

..Nov.  36 
..Nov.  11 
..Dec  S 
..Nov.  36 
.  Dec  S 
. .  Nov.  4 
..Feb.  10 
..Oct  30 
.  .Jan.  0 


reals. . 
reels. , 
reels. . 
reels. 


reels. 


Thomas  Meighan . .  Paramount   7 

Special  Cast  Playgoers   5 

Special  Cast  Fox   9 

Special  Cast   Arrow-S.  R.   0 

Jackie  Coogan  ....First  National   S 

K.  Hammersteia. .  .Setonlck   7 

Dalton-Hott   Paramount   5 

Tom  Moore  Sshrairh   S 

Lanrette  Taylor. ..  Metro   0 

Special  Cast  Paramount   1 

Hoot  Gibson  Universal   $ 

Special  Cast   Al  Lichtman  Corp.. 7 

Shirley  Mason  ....  Fox   S 

Special  Cast  Goldwyn   7 

Peggy  O'Day  ....Anchor-S.  R.   S 

Special  Cast   Anchor-S.  R.   4 

Special  Cast   Arrow-S.  R.   7 

Robert  Gordon  ...Amer.  Rlliaatag  ...0 
Special  Cast  .  . .  Lee-Bradford-S.  R...S 

Mary  Plckford  ..."United  Artists   10  rests. 

Jane  Novak  FUm  Book  OSes,  ...6  rasas. . 

Tom  Mix  Fox  S  recto.. 

Special  Caat  Metro   S  recto. . 

Priscilla  Dean  Universal   S  recto. . 

Dustin  Parana  ...Fox   S  rasas.. 

Special  Cast  Fox   9  reels . . 

Dorothy  Phillips, .  ,  Principal  Plct-S.  at.O  reek).. 

Earle  W imams  .  ..Vkagraph  I  reels.. 

Rodolph  Valentino. Paramount  J  recto.. 

DECEMBER 


reels, 
reels, 
reels, 
recto, 
reels, 
reels. 


..Nov.  IS 
.Oct  26 

.Novi'ii 

..Nov.  4 
.Doc  3 
.Nov.  SS 

.Nov. 'is 
.Feb.  10 

.Nov.  11 
.Feb.  10 
.Sept  3 

.Nov!  4 
.Nov.  IS 
.Oct  14 
.Nov.  10 
.Doc  SS 
.Doc.  S 
.Nov.  31 
.Nov.  11 
.Nov.  21 
..Jan.  31 


.Nov.  11 
.Dec  0 


Nov.  SS 
.Dec  S 
Nov.  11 
.Oct  14 
Oct  r 
.Dec  0 
Sept  3 
.Dec  « 
Nov.  IS 
.Nov.  IS 


.5  reels. 


Star  Distributed  1 

All  Night   Valentino-Myers  . .  Universal  ..... 

All  the   Brothers  Were 

Valiant   Special  Cast  ..  ..Metro   0  reele. . .  Jan.  IS 

Altar  Stairs,  The  Frank  Mayo   Universal   S  reels...  Dec  t 

American  Toreador,  The.  Special  Cast   Anchor-S.  R.   4  reels  

Back  House  and  Broke..  Tkonaas  Mi  Igdiii  .  Parasnoasst   6  reels  Jan.  0 

Barriers  of  Folly  Special  Cast  Aywon-S.  R.  6  recto  

BID  of  Divorcement  A. .  Const— sc  Blarney  .  Asso.  Bxbib.   S  reels. .  .^aa.  St 


BHad   Bargain,  A. 


,  Lou  Cheney 


.Goldwyn 


•  reals. 


974 


Motion  Picture  News 


Broken  Chains   Colleen  Moore  . . 

Bull  Dog  Drummond. .  .Blackwell-Greeley 

California  Komance,  A.. John  Gilbert  

Captain  Fly-By-Night  ..Johnnie  Walker 

Catch  My  Smoke  Tom  Mix   

Conquering  the  Woman .  Florence  Vidor  . 
Dangerous  Game,  A.... Gladys  Walton  . 

Danger  Point,  The  Carmel  Myers  .. 

Daughter  of  Luxury,  A.Agnes  Ayres  ... 

Duty  First   Pete  Morrison  . . 

Ebb  Tide   Lee-Kirkwood  .. 

Environment   Special  Cast  ... 

Finger  Print*   Special  Cast 

Forsaking  All  Others.  .Moore-Landis  ... 

Great  City,  The  Special  Cast  .... 

Great  Night,  The  William  Russell. 

Heroes  of  the  Street. ..  Wesley  Barry  .. 

Inner  Man,  The  W.  Standing  ... 

Jazzmania   Mae  Murray  . . . 

Just  a  Song  at  Twilight.  R.  Barthelmaas. . 
Kentucky  Derby,  The ...  Reginald  Denny  , 
Kingdom  Within,  The. .  Pauline  Starke  . 

Love  in  the  Dark  Viola  Dana   

Marriage  Chance,  The. .  Special  Cast  ... 

Minnie   L.  Joy-Matt  Moore 

Omar  the  Tentmaker. . .  Guy  Bates  Post. . . 

One  Exciting  Night. ...  Special  Cast   

One  Wonderful  Night. .  Herbert  Rawlinson. 

Only  a  Shop  Girl  Special  Cast  

Orphan  Sally  Lee-Bradford-S.  R. 

Outcast   Elsie  Ferguson  . . . 

Pawn  Ticket  110  Shirley  Mason  

Prince  and  Pauper  Tibi  Lubin  

Riders  of  the  Law  Jack  Hoxie  

Sheriff  of  Sun-Dog,  The.Wm.  Fairbanks  ... 

Singed  Wings   Bebe  Daniels  

So  This  Is  Arizona  Special  Cast   

Strangers'  Banquet,  The.  Special  Cast   

That  Woman  Catherine  Calvert  . 

Thorns    and  Orange 

Blossoms   Special  Cast   

Unconquered,  The  Maciste   

When  Love  Come*  Helen  J.  Eddy.... 

Woman  Conquers,  The. .  Kath.  Mac  Donald.. 


Goldwyn  ..6  reels.. 

Hodkinson   5  reels.. 

Fox   4  reels . . 

Film  Book.  Offices. .  5  reels. . 

Fox   4  reels. . 

Asso.  Exhlb  6  reels. . 

Universal   5  reels.. 

Amer.  Releasing  ...6  reels.. 

Paramount   5  reels.. 

Sanford-S.  R,   5  reels.. 

Paramount  7  reels.. 

Principal  Pict-8.  R..6  reels.. 
Hyperion  Pict--S.  R..5  reels.. 

Universal   5  reels.. 

Amer.  Releasing  ...  7  reels . . 

Fox   5  reels. . 

Warner  Bros.   7  reels.. 

Playgoers   6  reels . . 

Metro   6  reels . . 

Prod.  Security  5  reels.. 

Universal   Creels.. 

Hodkinson   6  reels.. 

Metro   6  reels . . 

Amer.  Releasing  ...6  reels.. 

First  National   7  reels.. 

First  National   8  reels.. 

United  Artists   10  reels. 

Universal   5  reels.. 

C.  B.  C.-S.  R  7  reels.. 

Special  Cast  5  reels.. 

Paramount  6  reels.. 

Fox   5  reels.. 

Amer.  Releasing  ...6  reels.. 

Aywon-S.  R  5  reels.. 

Arrow- S.  R  S  reels.. 

Paramount   8  reels.. 

W.  M.  Smith-S.  R..6  reels.. 

Goldwyn   7  reels.. 

Amer.  Releasing  ...  6  reels. . 

Al  Lichtman  Corp.. 7  reels.. 

Aywon-S.  R  7  reels.. 

Film  Book  Offices.  .6  reels.. 
First  National   S  reels.. 


Dec  1« 
Nov.  25 

Dec.  23 
.Dec  30 
Jan.  13 
.Dec.  30 
.Dec.  30 
Nov.  18 
Dec.  10 

'Dec  "2 
Dec.  23 

Dec  '  16 

Dec"  16 
Dec.  23 
Dec.  9 


Nov.  4 

Dec  30 

Nov.  25 

Nov.  25 

Dec.  9 

Dec  9 

•  Oct.  21 

Dec.  23 

.Jan.  6 

Dec  16 

.Jan.  20 

Aug.  26 


.Dec  9 
.Aug.  19 
.Jan.  13 
.Dec.  30 

Nov.  25 
.  Nov.  4 
.Dec.  16 


JANUARY 


Feature 


Star 


Distributed    By       Length  Reviewed 


As  a  Man  Lives   Special  Cast   Amer.  Releasing  ...  6 

Beautiful   and  Damned, 

The  Marie  Prevost  ....Warner  Bros.-S.  R.  .7 

Bell  Boy  13  Douglas  Mac  Lean.  First  National   4 

Bohemian  Girl,  The  Special  Cast   Amer.  Releasing  ...6 

Brass  Commandments  . .  William  Farnmm  . .  Fox   5 

Canyon  of  the  Fools. ...  Harry  Carey   Film  Book.  Offices..  6 

Christian,  The   Special  Cast   Goldwyn   9 

Custard  Cup,  The  Mary  Carr   Fox   7 

Dangerous  Age,  The. ...  Special  Cast   First  National   7 

Darhng  of  the  Rich,  The.  Betty  Blythe   B.  B.  Prod.-S.  R  6 

Dollar  Devils   Special  Cast  Hodkinson   6 

Face    on   the  Barroom 

Floor   Special  Cast  Fox   7 

Flaming  Hour,  The. ...  Frank  Mayo  Universal   5 

Flash,  The  Special  Cast  Aywon-S.  R  5 

Flirt,  The   Special  Cast   Universal   8 

Foolish  Twins  ...Terry  Twins  Lee-Bradford-S.  R...5 

Footlight  Ranger,  The..  Charles  Jones  ....Fox   5 

Friendly  Husband,  A...Lupino  Lane  Fox   5 

Fury   R.  Barthelmess  . . .  First  National   9 

Garrison's  Finish  Jack  Pickford  ....Allied  Prod.  &  Dist.8 

Ghost  Patrol,  The  Graves-Love   Universal   5 

Gimmie   Chadwick-GIass  . . .  Goldwyn   6 

Hero,  The   Special  Cast   Al  Lichtman  Corp . .  7 

Kick  In  Compson-Lytell  . . .  Paramount  

Kindled  Courage   Hoot  Gibson  Universal   5 

Making  a  Man  Jack  Holt   Paramount   5 

Making  Good   Pete  Morrison  ....Sanford-S.  R.   5 

Malcolm     Strawss'  Sa- 
lome  Diana  Allen  Geo.  Wiley-S.  R....6 

Man's  Size   William  Russell  . .  Fox   5 

Milady   Special  Cast   Amer.  Releasing  ....6 

Missing  Millions   Alice  Brsdy   Paramount   6 

Money,  Money,  Money..  K.  MacDonald  ...First  National   6 

Power  of  a  Lie,  The... Special  Cast   Universal   5 

Scarlet  Car,  The  Herbert  Rawlinson.  Universal   5 

Second  Fiddle  Astor-Hunter   Hodkinson   6 

Sister  Against  Sister. ..  Marie  Doro  Lee-Bradford-S.  R...5 

Solomon  in  Society  Wm.  H.  Strauss.  .•  Amer.  Releasing  ...6 

Third  Alarm,  The  Ralph  Lewis  Film  Book.  Offices.. 7 

Thirty  Days   Wallace  Reid  Paramount  5 

Three  Who  Paid  Dustin  Farnmm  ...Pox   5 

Vengeance  of  the  Dee*. Special  Cast   Amer.  Releasing   

Village  Blacksmith,  The.  Special  Cast   Fox   7 

Voice  from  the  Minaret .  Norma  Talmadge. .  First  National   7 

Wasted  Lives   Richard  Wayne  . . .  Second  National  ...  5 

Wheel  of  Fortune,  The.  Grace  Darmond  . . .  Anchor-S.  R.   5 

While  Pari*  Sleeps  Lon  Chaney  Hodkinson   5 

World's  Applause,  The.. Bebe  Daniels  Paramount   7 


reels . 

reels, 
reels, 
reels, 
reels . 
reels, 
reels. . 
reels . . 
reels. . 
reels, 
reels. . 

reels. . 

reels. 

reels, 
reels. 

reels, 
reels, 
reels. . 
reels. . 
reels. . 
reels. . 

reels. 

reels . 


reels, 
reels, 
reels. 

reels 
reels, 
reels . 
reels. . 
reels . 
reels, 
reels, 
reels. , 
reels, 
reels, 
reels, 
reels . 
reels. . 


.Dec.  23 

.Dec.  23 

.  Feb! '  17 

.'Feb.  "3 
..Jan.  20 
.Jan.  27 
.Dec.  9 
.Feb.  3 
.Feb.  3 

,  Jan.  20 
Jan.  6 

.Dec.  30 

.  Feb.  "i 
Jan.  20 
Jan.  27 
.Dec.  30 
Jan.  27 
Jan.  20 
Jan.  20 
.Dec  16 
Jan.  13 
.Dec.  30 


.Dec.  30 
.Feb.  3 
.Sept  30 
.Feb.  10 
Jan.  13 
Jan.  20 
Jan.  20 

i"  'an.'  13 

>ec.  23 
.Dec. 

Jan.  1 


reels, 
reels, 
reels, 
reels, 
reels, 
reels. 


•  Nov.  18 
..Feb.  3 
.Dec.  30 

Jan.  "27 
Jan.  13 


FEBRUARY 


Feature 

Brass   

Buster,  The   

Daddy   

Dark  Secrets  

Drums  of  Fate. . . . 
First  Degree,  The. 
Flame  of  Life,  The 
Gentlemen  from  America 

Girl  I  Loved,  The  

lava  Head   

Lap  of  Luxury  

Look  Your  Best  

Love  Letter,  The  

Man  Alone,  The  

Man  of  Action,  A  

Mighty  Lak'  a  Rose.... 
Modern  Matrimony 

My  American  Wife  

Net.  The   


Star 

Monte  Blue   

Dustin  Famum  . . 
Jackie  Coogan  . . . 
Dorothy  Dalton  . 
Mary  M.  Minter. 

Frank  Mayo  

Priscilla  Dean  . . . 
Hoot  Gibson 

Charles  Ray  

Special  Cast  

Glenn  Hunter  . . . 
C.  Moore-Moreno. 
Gladys  Walton  . . 
Hobart  Bosworth. 
Douglas  MacLean 
Dorothy  Mackaill. 
Owen  Moore 
Gloria  Swanaon  .  . 
Special  Cast  .... 


Distributed  by     Length  Reviewed 

.Warner  Bros.   8  reels  

.  Fox   

.First  National  

.Paramount   5  reels.  ..  Jan.  27 

.Paramount   6  reels  

■  Universal   5  reels  Jan.  27 

.Universal   7  reels  

Universal   5  reels.. .Feb.  17 

.United  Artists  9  reels  Jan.  27 

Paramount   8  reels... Feb.  10 

.  Hodkinson   

.  Goldwyn   Feb.  10 

■  Universal   ...5  reels... Feb.  10 

.Anchor-S.  R  5  reels  

.  First  National   

.  First  National   

.  Selznick   

.Paramount   5  reels... Jan.  13 

.  Fox   


Nobody's  Money  

One  Million  in  Jewels. .. 

One  Moment's  Tempta- 
tion   

Pilgrim,  The   

Poor  Men's  Wives  

Prisoner,  The  

Rejuvenation   

Romance  Land   

Town  That  Forgot  God. 

Truxton  King   

Web  of  the  Law,  The. .. 

What  a  Wife  Learned.. 

When  Knighthood  Was 
in  Flower   

Wife  in  Name  Only  


Jack  Holt   

Mac  Go  wan-Holmes 

Special  Cast 
Charles  Chaplin. . . 
Special  Cast 
Herbert  Rawlinson. 

Special  Cast   

Tom  Mix   

Special  Cast  

John  Gilbert   

Special  Cast   

Special  Cast   

Marion  Davies  . . . 
Special  Cast   


Paramount   6  reels.  ...Jan.  27 

Amer.  Releasing  ...6  reels... Feb.  10 

Second  National  ....  5  reels  

First  National....  4  reels...  Jan.  27 
Al  Lichtman  Corp.. 7  reels... Feb.  10 

Universal   

Amer.  Releasing   

Fox   

Fox    9  reels... Nov.  11 

Fox   Feb.  17 

Amer.  Releasing   

First  National   6  reels.  ..Feb.  10 


Paramount   12  reels.. Sept.  30 

Amer.  Releasing   


Feature 

Adam  and  Eva  

Are  You  a  Failure^.... 

Bolted  Door,  The  

Covered  Wagon,  The.. 

Does  It  Pay?  

Driven  

Gossip   

Leopardess,  The  

Little    Church  Around 

the  Corner   

Lost  and  Found  

Mad  Love  

Main  Street   

Ne'er  Do  Well,  The  

Nth  Commandment,  The. 

Racing  Hearts   

Rupert  of  Hentzau  

White  Flower,  The  


MARCH 

Star  Distributed  by      Length  Reviewed 

Marion  Davies  ....Paramount   *  

Special  Cast   Al  Lichtman  Corp  

Frank  Mayo  Universal  5  reels  

Special  Cast   Paramount  

Hope  Hampton  . . .  Fox   

Special  Cast   Universsal  6  reels. ...  Dec.  9 

Gladys  Walton  ...Universal   5  reels  

Alice  Brady  Paramount   


Claire  Windsor  ...Warner  Bros.-S.  R..7  reels. 

Special  Cast   Goldwyn   

Pola  Negri   Goldwyn   

Monte  Blue   Warner  Bros.-S.  R..8  reels. 

Thomas  Meighan. .  Paramount   

Special  Cast   Paramount   

Special  Cast   Paramount   

Special  Cast   Selznick   

Betty  Compson  ...Paramount  


Accidental  Wealth  Neely  Edwards.. 

Agent,  The   Larry  Semon  . . . 

All  At  Sea  Smith-Williams  . 

All  Wet  Al  St.  John  

Alarm,  The   AL  St.  John  ... 

Aladdin,  Jr  Lewis  Sargent  .. 

American  Plan   Lee  Moran  

Baby  Show  in  Squirrel- 

ville  

Balloonatic,  The   Buster  Keaton  . . 

Best  Cellar,  The  Neely  Edwards  . 

Be  Yourself   Neal  Burns  .... 

Big  Flood,  The  Aesop's  Fsbles  .. 

Big  Scoop,  The  Johnny  Jones  ... 

Blaze  Away  Paul  Parrott  ... 

Blazes  Lige  Conley  

Bone  Dry  Paul  Parrott  

Bow  Wow   Louise  Fazenda  . . 

Boy  and  the  Bear,  The. .  Aesop's  Fables  . . . 

Boyhood  Days   Buddy  Messinger. . 

Bridle-Grooms   Smith- Williams  ... 

Broadcasting  Johnny  Jones  .... 

Bully  Pair,  A  Molina  

Bumps  and  Thumps. . . .  Mutt  ft  Jeff  Cart'n. 

Cabby,  The  Lorraine-Maude  . . . 

Casey  Jones,  Jr  Lige  Conley   

Champeen,  The   Children   

Chased  Bride,  The  Neal  Burns   

Cheating  the  Cheater. ..  Aesop  Fables  

Chewing  Gum  Industry.  Mutt  ft  Jeff  Cart'n. 

Chicken  Dressing   Earl  Hurd  Cart'n. . 

Chicken  Parade,  The. . .  Jimmy  Aubrey 
Choose  Your  Weapons. .  Bobby  Vernon 

Chop  Suey   Dorothy  Devore  ... 

Christmas   Carter  DeHavens  .. 

City  Chap.  The  AL  St.  John  

Cobbler,  The   Children   

Cold  Turkey   Mutt  ft  Jeff  Cart'n. 

Counter  Jumper,  The. ...  Larry  Semon  

Court  Plastered   Mutt  ft  Jeff  Cart'n. . 

Crash   Jimmie  Adams  . . . 

Cupld'a  Elephant   

Cured   Queenie  (horse)  .. 

Cyclist,  The   Clyde  Cook   

Dandy  Dan   

Day  Dreams   Buster  Keaton  . . . 

Devilish  Dragon,  The... Berg's  Almanac  ... 

Diary  of  a  Nut  

Dig  Up  Snub  Pollard  

Dog  Gone  Day,  A  Lewis  8 argent  .... 

Dog's  Paradise,  A  Aesop's  Fables.... 

Doing  'Em  Good  Neely  Edwards  ... 

Don't  Say  Die  Paul  Parrott   

Double  Trouble  Lee  Kids  

Down  In  Dixie  Mutt  ft  Jeff  Cart'n. 

Dumb  Walters,  The  Smith- Williams  ... 

Easy  Pickln'   Jack  Richardson  . . 

Educator,  The  Lloyd  Hamilton  . . 

Egg.  The   Stan  Laurel  

Electric  House,  The. ...  Buster  Keaton  .... 
Elephant's  Trunk,  The.. Aesop's  Fables  ... 

Enchanted  Fiddle.  The..  Aesop  Fables  

Entertaining  the  Boss. .  .Carter  DeHavens  .. 
Fsble  of  Hsted  Rivals. . .  Aesop's  Fables  . . . 

Face  the  Camera  Paul  Parrott   

Faint  Hearts  Murray  -  Anderson 

McKee  

Fair  Week  Paul  Parrott   

Fallen  Archers   Mutt  ft  Jeff  Cart'n. 

Farm  Follies  

Fearless  Fido  Aesop's  Fables  .... 

Fire  Fighter,  The  Dan  Mason  

Fire  Fighters  Children  


Universal   1  reel. . 

Vitagraph  2  reels. 

C.  B.  C.-S.  R  2  reels. 

Fox   2  reels. 

Fox   2  reels. 

Universal   1  reel. . 

Universal   2  reels. 


Lee-Bradford-S.  R...1  reel  

First  National   2  reels  

Universal   1  reel  

Educational   2  reels. .  ..Jan.  20 

Pathe  2/S  reels  

Pathe  2  reels.. -Nov.  25 

Pathe  1  reel  Dec  2 

Educational   2  reels. ...Nov.  4 

Pathe  1  reel  Oct.  14 

First  National   2  reels  

Pathe  2/3  reels  

Universal   2  reels  

C.  B.  C.-S.  R  2  reels  

Pathe  2  reels... Oct.  21 

Universal   1  reel  

Fox   Vt  reel  

Universal   g  reels  

Educational   2  reels. .  ..Jan.  2G 

Pathe  2  reels  Feb.  3 

Educational   2  reels.  ..Dec  2 

Pathe  2/3  reel... Feb.  3 

Fox   y2  reel  

Educational   1  reel  

Vitagraph   2  reels. .  .8ept.  2 

Educational   2  reels... Nov.  11 

Educational   2  reels... Nov.  11 

Film  Book  Offices..  2  reels...  Dec.  SO 

Fox   2  reels  

Pathe  2  reels... Feb.  17 

Fox   V,  reel  

Vitagraph   2  reels  

Fox   Vi  reel  

Educational   1  reel.... Nov.  18 

Fox   2  reels  

Universal   2  reels. ..  Nov.  4 

Fox   2  reels  

Fox   2  reels  

First  National   2  reels  

Educational   1  reel  

Lee-Bradford-S.    R..1  reel  

Pathe   2  reels. ..Jan.  20 

Universal   1  reel  

Pathe   2/3  reel  

Universal  .,  1  reel  

Pathe   1  reel  

Pox   2  reels... Jan.  13 

Fox   yt  reel  

C.  B.  C.-S.  R  2  reels  

East  Coast-S.  R  2  reels. .  .8ept.  23 

Educational   2  reels... Dec  30 

Metro   2  reels. . . .  Feb.  3 

First  National  2  reels... Nov.  4 

Pathe  2/3  reel.. Nov.  « 

Pathe   2/3  reel  

Film  Book.  Offices..  2  reels.  .Jan.  20 

Pathe  2/J  reels  

Pathe  1  reel  

Hodkinson   2  reels  

Pathe  1  reel  Dec  22 

Fox  '  V%  reel  

Universal   2  reels  

Pathe  1/3  reel  

Film  Book.  Offices.. 2  reels... Nov.  11 
Pathe  2  reels  


February  24,  1923 


• 


975 


Fire  the  Fireman  Paml  Parrott..  Pa  the   2  reels...  Dec.  30 

First  Flivver,  The  Sarg's  Almanac  ..Educational   1  reel  

Fisherman's  Jinx,  A....  Aesop  Fables  Pa  the   2/3  reel  

Flivver,  The  Paul  Parrott  Pat  he  1  reel  Nov.  25 

Fool  For  Luck,  A  Lewis  Sargent  Universal   1  reel  

Foolish  Live*  Lee  Moran   Universal   2  reels  

For  Rent — Haunted  ...  Johnny  Jones  . . . .  Pathe   2  reels  

Fortune  Hunter,  The. .  .Aesop's  Fables  Pathe  2/3  reel..  Dec  23 

Four  Orphans,  The  Murray  -  Andersom- 

McKee  Hodkinson   2  reels  

Fresh  Fish   Earl  Hurd  Cartoon.  Educational   1  reel....  Oct.  7 

Fresh  Heir,  The  Fox   2  reels  

Fresh  Kid,  The  Fox-Gregory  Universal   2  reels... Dec.  9 

Friday,  the  13th  Aesop's  Fables  Pathe  2/3  reel  

Frog  and  Catfish,  The. .  Aesop's  Fables  Pathe   2/3  reel  

Ginger  Face  Johnny  Fox   Universal   2  reels  

Glad  Rags   Bull  Montana   Metro   2  reels  

Gliders,  The   Aesop  Fables  Pathe   2/3  reel  

Golf   Larry  Semon  Vitagraph   2  reels  

Golf  Bug,  The  Paul  Parrott   Pathe  1  reel  Oct  28 

Good  Scout,  A  ,  ,  Educational   2  reels... Dec.  30 

Great  Pearl  Hunt,  The.. Lewis  Sargent  Universal   2  reels  

Harvest  Hands   Paul  Parrott   Pathe  1  reel  Nov.  18 

Haunted  Castle,  The  Educational   1  reel  

Haunted  House,  The  Fox   2  reels  

Hazel  From  Hollywood.  Dorothy  Devore  ..Educational   2  reels. .  ..Jan.  13 

Hee  Hawl  Trimble  ft  Maud.  .Universal   1  reel  

Heeza  Liar  and  Ghost..  Hodkinson   1  reel  

Heeza  Liar's  Treasure 
Island    Hodkinson   1  reel  

Hello  Judge   Lee  Moran   Universal   I  reels  

Henpecked  Harry   Aesop  Fables  Pathe   2/3  reel.. .Oct  28 

Henry's  Busted  Ro- 
mance  Aesop's  Fable*  Pathe   2/3  reel  

High  and  Dry  Clyde  Cook   Fox   2  reels  

High  Flyers  Smith-Williams  ...C.  B.  C.-S.  R  2  reels  

High  Power  Lige  Conley   Educational   2  reels... Dec.  9 

His  First  Job  Lewis  Sargent  ....Universal   1  reel.... Oct  14 

Hoboes  de  Luxe  Neely  Edwards  ...Universal   1  reel  

Home  Made  Movies. ...  Ben  Turpin  First  National  2  reels  

Home  Plate,  The  Lee  Moran   Universal   2  reels  

Hook,  Line  and  Sinker.. Snub  Pollard  Pathe  2  reels... Nov.  18 

Hurry  Up  Educational   1  reel  


I'll  Take  Vanilla  Paul  Parrott  . 

In  Dutch   Bobby  Vernon 


,  Pathe  1  reel.... Dec  9 

.Educational   2  reels... Dec  9 


i ailed  and  Bailed  Paul  Parrott   Pathe  1  reel  Feb.  17 
im  Jams   Mutt  ft  Jeff  Cart'n.  Fox   lA  reel  

Jungle  Romeo,  A  Snooky  Hodkinson   2  reds  

Just  a  Little  Late  Club, 

The  Second  National  ...1  reel  Dec.  30 

Just  Doga  Universal   t  reels  

Keep  'Em  Home  Carter  De  Havens  ..  Film  Book.  Office...  2  reels  

Kickin'  Fool,  The  Maude  (mule)  ....Universal   2  reels  

Kids  and  Skids  Lee  Kids  Fox   2  reels  

Landlubber,  The   Paul  Parrott   Pathe  1  reel  Sept.  23 

Laramie  and  Me  Leo  Maloney  C lark-Corn elius-S.  R.2  reels  

Lazy  Bones   Clyde  Cook  Fox   2  reels  

Let  'Er  Run  Dorothy  Devore  ..Educational   t  reels.  ..Sept  30 

Look  Out  Below  Lige  Conley  Educational   2  reels... Aug.  19 

Lot  O'  Bull  Molina   Universal   1  reel  

Love  Drop*   Neely  Edwards  . . .  Universal   1  reel        Dec  9 

Man  Tracker   Leo  Maloney   Clark-Cornclius-S.  S.2  reels  

Man  Who  Laughed,  The  Aesop's  Fables. ..  .Pathe   2/3  reel  

Matinee   Idles   Neely  Edwards  ...Universal   1  reel  

Me  and  My  Mule*  Queenie  (horse)  ..Universal   2  reels  

Model  Messenger,  A  Lewis  Sargent  Universal   1  reel  

Mr.  Hyppo  Paul  Parrott   Pathe   1   reel  Jan.  20 

Mud  and  Sand  Stan  Laurel   Metro   2  reels  

My  Hero   Lupino  Lsne  Fox   2  reels  

My  Mistake  Smith-William*  ...C.  B.  C.-S.  R  2  reel*  

Mysterious  Hat,  The...  Aesop  Fables  Pathe   2/3  reel  

N earing  the  End  Mutt  ft  Jeff  Cart'n.Fox   V,  reel  

Newly  Rich   Snub  Pollard  Pathe   2  reels... Dec  9 

New  Mama,  The  Smith-William*  ...C.  B.  C.-S.  S  2  reels  

No  Luck  Lloyd  Hamilton  ..Educational   2  reels  Jan.  13 

Ocean  Swells  Neal  Burn*  Educational   2  reels... Oct  28 

Off  the  Earth  Neely  Edwards  ...Universal   1  reel  

Ogling  Ogre.  The  S»rg*s  Almanac  ...Educational   1  reel  

Old  Sea  Dog,  The  Snub  Pollard   Pathe   2  reels  

Once  Over  .Jimmie  Adams         Educational   2  reels... Dec.  30 

Once  Over   Paul  Parrott   Pathe  1  reel  

Once  to  Every  Boy  Lewis  Sargent  ....Universal   1  reel  Oct  28 

One  Terrible  Day  Children   Pathe  2  reels  

Ouch  I   Jimmie  Adams  ...Educational   1  reel....  Jan.  20 

Our  Gang  Children   Pathe  2  reels... Nov.  4 

Out  on  Bail  Paul  Parrott  Pathe   1  reel  

Out  of  Place  AL  St.  John  Fox   2  reels  

Out  o'  My  Way  Leo  Maloney  Clark-CorneHus-8.  R.2  reels  

Pardon  My  Glove  Bobby  Vernon  Educational   2  reels... Sept  23 

Paste  and  Paper  Paul  Parrott  Pathe  1  reel  Jan.  13 

Peg  o'  the  Movie*  Baby  Peggy   Universal   2  reels  

Pirate,  The  Lupino  Lane  Vox   2  reel*  

Pitter  Patter   Jimmie  Adams  Educational   1  reel  Nov.  18 

Please  Be  Careful  Fox   2  reels. .  .Sept  30 

Poor  Fish.  A  ,  Fox   2  reels  

Pop  Turtle,  Deteckative.  Dan  Mason   Film  Book.  Office*.  .2  reel*... Feb.  3. 

Pop  Turtle's  Clever  Catch  Dan  Mason  Film  Book.  Offices  .  2  reel*  

Pop    Turtle's  Grass 

Widow   Dan  Mason  Film  Book.  Offlcss. 

Pop  Turtle's  Lone  Shot.  Dan  Mason   Film  Book.  Offices.. 

Pop    Turtle's  Movie 

Queen   Dan  Mason  Film  Book.  Offices. 

Pop   Turtle's   Pole  Cat 

Plot   Dan  Mason   Film  Book.  Offices.. 2  reels  

Punctured  Prince,  A  Bull  Montana   Metro   2  reels... Oct.  28 

Puppy  Love   Fox   „...2  reel*  

Quiet  Street.  A  Children   Pathe   2  reel*... Dec.  30 

Radio  Hound,  The  Brownie  (dog)  ....Universal   2  reels... Oct  7 

RaH  Birds  Neely  Edwsrds  ...Universal   1  reel  

Railroading  Earl  Hard  Cart'n.  .  Educational   1  reel  Dec.  2 

Raisin   and   a   Cake  of 

Yeast.  A   Aesop  Fables   Pathe  2/3  reel  

Ranch  Romeo,  The  Fox  ,  ,..2  reels  

Red  Hot   Mutt  ft  Jeff  Cart'n  .Fox   *4  reel  

Rice  and  Old  Shoes  Carter  DeHavens  ..Film  Book.  Offices.  .2  reels  

Rides  and  Slides  Fox   2  reels  

Riding  the  Goat  Mutt  ft  Jeff  Cart'n  .Fox   H  reel  


.  2  reel*  

.  2  reels  

.2  reels... Sept  16 


Ringer  For  Dad,  A  Carter  DeHavens. .  Film  Book.  Offices..  2  reels  

Ring  Tail  Romance,  A  Educational   2  reels  

Rip  Snoring  Night,  A... Lewis  Sargent  ....Universal   1  reel  

Rob  'Em  Good.....  Bull  Montana  ....Metro   2  reels  

Rolling  Stone,  A  Aesop's  Fables  ...Pathe  2/3  reel*  

Romantic  Mouse,  The. ..  Aesop's  Fables  ...Pathe  2/3  reel*  

Rookies   Brownie  (dog)  ...Universal   2  reels.  ...Feb.  3 


Saturday  Morning   Children  

Shine  'Em  Up  Paul  Parrott   

Shiver  and  Shake  Paul  Parrott   

Skipper's  Sermon,  The. .  Dan  Mason   

Small  Town  Derby,  A.. Johnny  Fox-Maude. 

Soak  the  Sheik  Paul  Parrott   

Social  Error,  A  Murray  -  Anderson- 

McKee  

Some  Family   Lee  Moran  

Some  Service  Neely  Edwards  

Speed  Boy,  The  Lewis  Sargent  

Speeder,  The   Lloyd  Hamilton  . . 

Spirit  of  '23,  The  Smith- Williams  ... 

Spuds   Lewis  Sargent   . . . 

Squirrel ville  Circus   

SquirrelvUle's  Family 

Album  

Steeplechase  Mutt  ft  Jeff  Cart'n. 

Steeplechaser,  The  Lige  Conley  

Step  Lively  Please  

Still  Going  Strong  Smith-Williams  . . . 

Sting  'Em  Sweet  Brownie  (dog)  ... 

Stone  Age  Romeo,  A...  Aesop's  Fables.... 

Stung   Johnny  Jones  

Sweetie   Baby  Peggy   

Sweet  Thirteen   Gloria  Joy   


Tailor-Made  Chauffeur.  . 

Tattle  Tail,  The  

Tea  N.  Tea  

Tenderfoot  Luck   

Terrible  Tree,  The  

Test  The  

That  Son  of  a  Sheik. . . . 

Their  First  Vacation  

Their  Steady  Job  

Three    Hundred  Sixty- 
Five  Days  

Tin  Bronco,  The  

Toonerville  Topic*  

Tough  Winter,  A  

Town  Terror*/ The  

Troubles  on  the  Ark.... 

True  Blue  

Twin  Husbands  

Two  Explorers,  The  

Two  of  a  Trade  

Two  Slick  Traders  

Two  Trappers,  The  


Smith-Williams  . . 
Brownie  (dog)  . . 
Jimmie  Adams  .  . . 
Jimmy  Aubrey  . . 
Sarg's  Almanac  . . 
Leo  Maloney  .... 

Neal  Burns   

Carter  DeHavens. 
Neely  Edwards  .. 

Snub  Pollard  .... 


Dan  Mason   

Snub   Pollard    . . . 

Lee  Kids   

Aesop's  Fables  . . 
Queenie  (horse)  . 
Carter  DeHavens. 
Aesop's  Fables  . . 
Aesop's  Fables  . . 
Aesop's  Fables  . . 
Aesop's  Fables.. 


Pathe  2  reels... Dec  2 

Universal   1  reel  Nov.  4 

Universal   1  reel....  Oct  21 

Educational   2  reels. .  .Oct  14 

Universal   2  reel*  

Pathe  1  reel  

Hodkinson   2  reels  

Universal   2  reels  

Universal   1  reel  

Universal   1  reel  

Educational   2  reels ...  Sept  23 

C.  B.  C.-S.  R  t  reels  

Universal   1  reel  

Lee-Bradford-S.  R...1  reel  

Lee-Bradford-S.  R...1  reel  

Fox   yt  reel  

Educational   2  reels  Oct  7 

.Fox   2  reels  

.C.  B.  C.-S.  R  2  reels  

.Universal   2  reels  

.Patne   2/3  reel  

.Pathe   2  reels. .  .Jan.  13 

.Universal   2  reels  

■  Film  Book,  Offices.. t  reel*  

.C.  B.  C.-S.  R  2  reel*  

.Universal   2  reels... Feb.  17 

.Educational   1  reel.... Jan.  13 

.Vitagraph   2  reels  

.Educational   1  reel  Feb.  3 

. Clark-Cornelius-S:  R.2  reels  

.Educational   2  reels... Sept  23 

.  Film  Book,  Offices. .  2  reels. . . Sept  16 
.Universal   1  reel  

.Pathe  2  reels. ..  .Dec.  9 

.Fox   2  reels  

.Educational   2  reels  

.Pathe  2  reels  

.Fox   2  reels  

.Pathe  2/3  reel  

.Universal   2  reels  

.Film  Book,  Offices..  2  reels  Oct  7 

.Pathe  2/3  reel  

.Pathe  2/3  reel  

.Pathe  2/3  reel  

.Pathe   2/3  reels  


Unhappy  Husbands   Second  National  ...1  reel. 

Uppercut,  The   Paul  Parrott   Pathe  1  reel. 

Waggin*  Tale,  A  

Wanted — A  Story  

Washed  Ashore   

Watch  Your  Wife  

Weak  End  Party,  The.. 

Wedding  Pumps  

West  Is  Bast  

West  Is  Worst  

Wet  Westher  

When  Summer  Comes. . 

Where's  the  Parade?  

Whirl  Thru  Squlrrehrille. 
White  Blacksmith,  A... 

Why  Worry  

Wise  Bird,  The  

Wise  Cracker,  The  

Wishing  Duck,  The  

Women  First  


Carter  DeHavens. . Film  Book.  Offices.. 2  reels  

Johnny  Jones  Pathe   2  reels... Dec.  16 

Psul  Parrott  Pathe  1  reel  

Paul  Parrott  Pathe   1  reel  Jan.  13 

Stan  Laurel   Metro   2  reels  

Brownie  (dog)  ...Universal   2  reels... Oct  28 

Smith- Williams  ...C.  B.  C.-S.  R  2  reels  

Jack  Richardson. .. East  Coast-S.  R.....2  reels.. Sept  83 

Paul  Parrott   Path*  1  reel  

Bevan-June   First  National   2  reels  

Neely  Edwards  ...Universal   1  reel  

 Lee-Bradford-S.  R...1  reel  

Paul  Parrott  Pathe   1  reel.... Dec.  23 

Billy  West   Smart  Films   2  reels.... Dec  2 

Lee  Kids   Fox   2  reels  

 Fox   2  reels  

Mutt  ft  Jeff  Cart'n..  Fox   V2  reel  

Lee  Moran  Universal   2  reels... Feb.  3 

Young  Idea*   Roy  At  well   Universal   1  reel  

Young  Sherlock*   Children  Pathe  2  reels... Nov.  25 


Abraham  Lincoln  (Urban  Classics)  Vitagraph   1  reel  

Alligator   Hunting  and   Farming  Fox   H  reel  

Alphabetical  Zoo,  The  (Urban  Classics)  Vitagraph   1  reel  

Ancient  Rome   Fox   1  reel... Sept  23 

Around  the  World  in  18  Day*  (8erial)  Universal   

Bar  Cross  War,  The  (Drama),  Leo  Maloney .  Pathe   2  reel*... Oct  28 

Bare  Fact*  Concerning  Bear*  (Urban)  Vitagraph   1  reel  

Beersheba   (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Bending  the  Twig  (Urban  Classics)  Vitagraph   1  reel  

Benjamin  Franklin   (Urban  Classics)  Vitagraph   1  reel  

Better  Milk  (Urban  Classics)  Vitagraph   1  reel  ._.  

Beyond  the    Jordan  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel.... Nov.  25 

Bird  Life   Fox  1  reel.  

Bits  of  Europe  Fox  1  reel..,  

Blanket  Stiff,  The  (Wilderness  Tale*)  Educational  1  reel  

Blue  Blood  and  Red  (Drama),  Roy  Stewart. .  Universal   2  reel*  

Bobbie'*  Ark  (Urban  Classics)  Vitagraph   1  reel  

Border  Law  (Drama).  Leo  Maloney  Pathe   2  reels. .  .Jan.  20 

Bucking  the  Bucket  Shop  (Tenement  Tales)  •  Clark-Cornelius    .  2  reels  

By  the  Still  Waters  (Travelogue)  Lee-Bradford-S.  R. .  1  reel  

Camphor   Fox  Vt  reel  

Castaway,  The  (Brace  Scenic)  Educational   1  reel  Oct  7 

Cavy  and  the  Rat  The  (Urban  Classics)  Vitagraph   1  reel  

Channel  Raiders  (Drama),  Jack  Mulhall  Universal   2  reels  

Chickasha  Bone  Crusher  (Leather  Pushers) .. Universal   2  reels... Dec.  16 

Come  and  Oct  Me  (Drams),  Leo  Maloney. .  Pathe   2  reels  

Committee  on  Credentials  (Drama),  H.  Carey .  Universal   2  reels  

Copper  Beeches,  The,  Eille  Norwood  Educational   2  reels  


976 


Motion  Picture  News 


Grows  d  Courage,  The.  Arthur  Trimble  Anchor-S.  R  2  reels  

ot  the  Princeea  Msguinn*  (Travelogue) Lee-Bradford-S.  R..1  reel  

Waters  (Drama).  Jack  Mulhall. ..  Universal   2  reels  

(Drama),  Leo  Maioney  Patbe   2  reels  

SaMinela  (Drama),  Roy  Stewart. ...  Universal   2  reels  

Drifter,  The  (Drama),  Leo  Maioney  Pathe   2  reels... Nor.  11 

•rtfter.  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Drifters,  The  (Wilderness  Tales)  Educational   1  reel  

Duty  First  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Dwellers  of  the  Deep  (Urban  Classics)  Vitagraph   1  reel  

Empty  House,  The  (Drama),  Eille  Norwood.  Educational   2  reels  

Enchanted  City,  The  Educational   1  reel  . . .  .Oct  14 

Famous  Northwest  Mounted  (Sport  Review) .  Goldwyn   1  reel  

Fight  in  the  Fog,  The  (Drama),  Jack  Mulhall.  Universal   1  reels  

Fleeced  For  Gold  (Artfilm)  Pathe   1  reel  Dec.  23 

Forty-Four  Caliber  Mystery  (Drama), 

H.  Carey   Universal   2  reels  

Fruits  of  Faith  (Drama),  Will  Rogers  Pathe   3  reels... Dec.  23 

Fun  From  the  Press  Hodkinson  1  reel  

Gambling  With  Gulf  Stream  Hodkinson   Feb.  17 

Game  of  Graft,  A  (Drama),  Edmund  Lowe..  Murray  Garsson.  ..2  reels...  Nor.  11 

OUnts  ef  the  Open  (Drama),  Roy  Stewart. .  Universal   2  reels  

/Mbeah  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

•olden  Bullet,  The  (Drama),  Harry  Carey. .  Universal   2  reels  

Goose  Safari  on  Lower  Mississippi  Hodkinson  1  reel  

Grandfather's  Clock  (Urban  Classics)  Vitagraph   1  reel  

Gypsy  Trail,  The  (Drama),  Art  Acord  Universal   t  reds  

Hair  Trigger  Burke  (Drama),  Harry  Carey. .  Universal   2  reels  

Hansel  and  Gretel,  Baby  Peggy  .Universal   2  reels  

Hesp  Busy  Indian  (Travelogue)  Lee-Bradford-8.  R.  1  reel  

Hearts  of  Oak  (Drama),  Roy  Stewart  Universal   2  reels  

Hebron  the  Ancient  (Holy  Land  Series)  Amer.  Releasing...!  reel  

He  Raised  Kane  (Leather  Pushers)  Universal   2  reels  

Here's  Your  Men  (Drama),  Leo  Maioney. ..  .Pathe   2  reels.  ..Dec  24 

His  Enemy's  Friend,  Leo  Maioney  Pathe   2  reels.  ..Nov.  25 

His  Last  Case  (Tenement  Tales)  Clark-Cornelias  ...1  reels  

His  Own  Law  (Drama),  Leo  Maioney  Pathe   2  reels  

Hook,  Line  and  Sinker  (Travelogue)  Lee-Bradford-S.  S.l  reel  

Hot  Shots  (Lyman  H.  Howe)  Educational   1  reel  

Hunting  Ground  of  Hiawatha  (Urban  Classics)  Vitagraph   1  reel  

In  the  Days  of  Buffalo  Bill  (Serial)  Universal   IS  epis..Sept  IS 

Jack  and  die  Beanstalk,  Babby  Peggy  Universal   ■  reels  

Joan  of  Newark  (Leather  Pushers)  Universal   S  reels  

Kings  of  the  Forest  (Drama),  Roy  Stewart.  •  Universal   2  reels  

King  Winter  (Lyman  Howe)  Educational   1  reel  

Lake  Louise  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Last  Call,  The  (Drama),  Edmund  Lowe  Murray  Garsson... 2  reels  

Law  of  the  Sea  (Drama),  Jack  Mulhall  Universal   2  reels  

Little  Knight,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Little  Red  Riding  Hood,  Baby  Peggy  Universal   2  reels  

Little  Town  of  Bethlehem  (Holy  Land)  Amer.  Releasing...!  reel. 


Lost,  Strayed  or  Stolen,  Leo  Maioney  Pathe   2  reels... Feb.  17 

Love  Charm,  The,  Arthur  Trimble  Anchor-S.  R  2  reels  

Madonna  of  the  Chair  (Novelty)  Clark-Cornelius  ...1  reel  

Man  vs.  Beast  Educational  2  reels. ..  .Oct.  tl 

Mass  Play  (Sport  Review)  Goldwyn   1  reel  

Millionaires  Without  a  Cent  (Travelogue) ...  Lee-Bradford-S.  R.  1  reel  

Mirror,  The   Universal   1  reel  

Mooseback  Riding  on  the  Miramichi  Lee-Bradford-S.  R.  1  reel  

Mural  Decorations  of  Sistine  Chapel  Clark-Cornelius  ...1  reel  

Mystery  Box,  The  Hodkinson   1  reel.. ..Nov.  25 

Natural  Born  Liar,  The  (Robt.  Bruce)  Educational   2  reels... Dec.  16 

Nature  and  Poet  (Urban  Classic)  Vitagraph   1  reel  

Nature's  Wild  Babies  (Urban  Classic)  Vitagraph   2  reels  

Old  Spain   Fox  1  reel  

One  Jump  Ahead  (Drama),  Leo  Maioney. ...  Pathe   2  reels.  ..Dec  It 

On  Leave  of  Absence  (Tenement  Tales) ....  Clark-Cornelius  ...  2  reels  

On  the  Rosd  to  Bethlehem  (Holy  Land)  Amer.  Releasing ...  1  reel  

O'Ryan  of  Headquarters  (Tenement  Tales) . . .  Clark-Cornelius  ...  2  reels  

Pagan  Romance,  The  (Tenement  Tales)  Clark-Cornelius  ...2  reels  

Pekin  Ducks   Fox  V2  reel  

Perils  of  the  Yukon  (Serial)  Universal   15  epis,...July  8 

Pirates  of  the  Air  (Urban  Classic)  Vitagraph   1  reel  


Pirates  of  the  Deep  (Drama),  Jack  Mulhall. .  Universal   2  reels  

Play  Days  at  Banff  (Travelogue)  Lee-Bradford-S.  R.  1  reel  

Plunder  (Serial)  Pathe   IS  epis'd's.Dee.  It 

Price  of  Progress,  The  Pathe   2  reels... Nov.  II 

Prickly  Conscience  (Robt.  Bruce)  Educational   1  reel. ...Jan.  It 

Priory  School,  The  (Drama)  Eille  Norwood.  Educational   2  Reels... Oct.  14 

Quail,  The  Hodkinson   1  reel  

Radio  King,  The  (Serial)   mversal   10  epi».  Sept.  30 

Redheaded  League,  The,  Eille  Norwood  Educational   2  reels  

Rediscovering  French  River  (Travelogue) ....  Lee-Bradford-8.  R.l  reel  

Resident  Patient,  The,  Eille  Norwood  Educational   2  reels... Nov.  25 

Road  to  Jericho  (Holy  Land  Series)  Amer.  Releasing...!  reel  

Ropin'  Fool,  A  Pathe   2  reels  

Rough  Going  (Drama),  Leo  Maioney  Pathe   2  reels.. .  .Feb.  3 

Roving  Thomas  in  Nova  Scotia  Vitagraph   1  reel  

Roving  Thomas  on  an  Aeroplane  Vitagraph   1  reel  

Roving  Thomas  on  Fishing  Trip  Vitagraph   1  reel  

Royal  Chinook,  The  (Artfilm)  Pathe   1  reel. ..  .Jan.  2t 

Runaway  Dog,  The  Fox  1  reel  

Rustlers  of  the  Redwoods,  Roy  Stewart  Universal   2  reels  

Samaria  (Holy  Land  Series)  Amer.  Releasing. . .  1  reel  

Science  At  Home  (Urban  Classic)  Vitagraph   1  reel  

Sea  Elephants  (Lyman  Howe)  Educational   1  reel  

Shechem   (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Shiloh  (Holy  Land  Series)  Amer.    Releasing..  1  reel  

Siege  of  Lancashire  Queen,  Jack  Mulhall. ...  Universal   2  reels  

Six  Shooter  Justice,  Harry  Carey  Universal   2  reels  

Sky  Splitter,  The  Hodkinson   1  reel.... Dec  I 

Smoked  Out  (Drama),  Leo  Maioney  Pathe   2  reels. ...Feb.  3 

Social  Buccaneer,  The  (Serial)  Universal  

Solitary  Cyclist,  The  (Drams),  Eille  Norwood .  Educational   2  reels. .  ..Oct.  ft 

Soul  Herder,  The  (Drama),  Harry  Carey. ...  Universal  2  reels  

Speed  (Serial)   Pathe  13  eps'ds.Bept.  tt 

Spending  Six  Million  a  Day  (Urban)  Vitagraph   1  reel  

Spirit  of  Evil,  The  (Drama),  Edmund  Lowe..  Murray  Garsson...!  reels. .  ..Nov.  11 

Split  Outfit,  The  (Wilderness  Tales)  Educational   1  reel  Nov.  It 

Staff  of  Life,  The  (Urban  Classic)  Vitagraph  1  reel  

Starland  Revue   Film  Book.  Offices.  1  reel....  

Stool  Pigeon,  The  (Tenement  Tales)  Clark-Cornelias  ...2  reels  

Story  of  Ice,  The  Fox   Y>  reel  

Strike  Father,  Strike  Son  (Leather  Pushers) ..  Universal  2  reels  

Such  Is  Life  Among  Idlers  of  Paris  Film  Book.  Offices.  1  reel  Sept.  SO 

Such  Is  Life  in  Busy  London  Film  Book.  Offices.  1  reel  

Such  Is  Life  in  the  Riviera  Film  Book.  Offices.  1  reel  Sept.  SO 

Such  Is  Life  Near  London  Fttm  Book.  Offices.  1  reel  Sept.  30 

Sure  Shot  Morgan  (Drams),  Harry  Carey  Universal  t  reels  

Taking  to  the  Tall  Timbers  (Travelogue) ...  .Lee-Bradford-8.  R...1  reel  

Texas  Sphinx,  The  (Drama),  Harry  Carey. .. Universal   t  reels  

This  Wife  Business  Alexander  Film.  ...2  reels  

Thrills  and  Spills  Fox  H  reel... Sept.  IS 

Tiger  of  San  Pedro  (Drama),  Eille  Norwood- Educational  2  reels. .  .Sept.  SO 

Timberland  Treachery  (Drama),  Roy  Stewart.  Universal   2  reels  

Timber  Queen,  The  (Serial)  Pathe   IS  ep'sds.June  24 

Towering  Wonders  of  Utah  (Urban  Classic) ..  Vitagraph   1  reel  

Tracked  Down  (Drama),  Art  Acord  Universal  S  reels  

Trail  and  Stirrup  (Sport  Review)  Goldwyn  1  reel  

Under  Suspicion,  Leo  Maioney  Pathe   S  reels.  ..Jan.  IS 

Unseen  Foes  (Drama),  Edmund  Lowe  Murray  Garsson. ..2  reels.  ...Nov.  11 

Vacation  Cocktail,  A  (Sport  Review)  Goldwyn   1  reel  

Valley  of  Dry  Bones  (Holy  Land  Series).... Amer.  Releasing. ..  1  reel  

Via  Radio  Educational   1  reel.... Dec  23 

Volcanoes  of  the  World  Fox   1  reel  

Walls  of  Zion,  The  (Holy  Land  Series)  Amer.  Releasing. ..  1  reel  

Water  Sports   Fox  H  reel... Sept.  23 

When  Kane  Met  Abel  (Learner  Pushers) ....  Universal  2  reels  

White  and  Yellow  (Drama),  Jack  Mulhall ...  Universal  8  reds  

Wild  Westing  De  Luxe  (Travelogue)  Lee-Bradford-8.  R..1  red  

William  Tell  (Urban  Classic)  Vitagraph  1  red  

Without  Evidence  (Tenement  Tales)  Clark-CorneUns  ....  2  reds  

Wolves  of  the  Water  Front,  Jack  Mulhall. ...  Universal   2  reels  

Wrong  Man,  The  (Drama),  Harry  Carey ....  Universal   2  reels  

Yellow  Handkerchief,  The,  Jack  Mulhall  Universal   2  reds  

Young  King  Cole  (Leather  Pushers)  Universal   2  reels  


HOTEL  ASTOR 

NEW  YORK  CITY 

IS  SIMPLEXIZED 


Following  the  example  of  the 
leading  New  York  exhibitors, 
the  management  of  this  inter- 
nationally famous  film  men's 
hostelry  has  installed  two  type 
"S"  Motor-Driven  Simplex 
projectors  in  a  specially  con- 
structed permanent  projection 
room  located  in  the  balcony  of 
the  Grand  Ball  Room. 


and — 

WURLITZER  HALL 

known  to  music  lovers  the  world  over 
also  installed 

TWO  SIMPLEX  PROJECTORS 

So  when  MERIT  is  the  only  consideration — 

Simplex  is  invariably  chosen 


ThePrecision  Machine  (o.Inc. 

317-29  East  34th:St~NewYork 


Rnthacker-AUer  Laboratories,  Inc. 
Hollywood,  California 


The  Proof  of  the  Picture  is  in  the  Print— 

The  Proof  of  the  Printing  is  in  the  Screening! 

A  good  print  —  Rothacker  Print  — 

properly  presents  a  good  picture  and  invites 
Exhibitor  good-will  — 

An  ordinary  print  makes  a  good  picture  appear  ordinary 
and  injures  and  offends  the  Exhibitor — arouses  ill-will. 

A  good  print  —  Rothacker  Print  — 

improves  the  screen  appearance  of  an  ordinary 
picture  — 

An  ordinary  print  of  an  ordinary  picture  is  simply 
terrible—an  insult  which  the  Exhibitor  is  quick  to  resent. 

The  Exhibitor  is  entitled  to  the  best 

you  can  give  him.  When  he  screens  a  Rothacker 
Print  he  is  showing  all  that  is  good  in  the  negative. 

You  protect  the  Exhibitor  and  save 

mo?iey  when  you  specify  Rothacker  Prints  because 
not  only  do  Rothacker  Prints  look  better  but  they  wear 
longer — and,  they  include  the  value-established  Rothacker 
Service. 


Look  Better — 
Wear  Longer! 


Founded  1910 
by 

Watterson  R.  Rothacker 


i 


- 


I 


1